U+

U+ is short for Urban Plus, a new brand for premium street furniture from the manufacturer OTTO. The core competence of U+ is street furniture with a functional and aesthetic plus. Architects, planners and communities are the target groups of the company. The brand addresses the trend towards individual urban furniture, often customised to the needs of architects and communities. The puristic U stands for an architectural approach and for urban life while the + is being used as a key visual in the corporate design. It symbolises potential like a mathematical exponent and is being used like a compass providing orientation in public space.