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News

Linked: End of Tronc

Brand new - 52 min 30 sec ago
Possibly the worst corporate name ever is finally no more: Tronc will revert back to Tribune Publishing. End of Tronc Visit Link Possibly the worst corporate name ever is finally no more: Tronc will revert back to Tribune Publishing. http://feedproxy.google.com/~r/ucllc/brandnew/~3/FcJmgJ8ySsU/end_of_tronc.php https://www.underconsideration.com/brandnew/archives/end_of_tronc.php Tue, 19 Jun 2018 05:57:53 -0600 https://www.underconsideration.com/brandnew/archives/end_of_tronc.php
Categories: News

Noted: New Logo for Clube de Regatas do Flamengo by Fabio Lopez

Brand new - 52 min 30 sec ago
"Clube de Regatas do Flamengo (English: Flamengo Rowing Club), commonly referred to as Flamengo, is a Brazilian sports club based in Rio de Janeiro. Their most significant sporting outlet is the football team, which plays in the Campeonato Brasileiro Série A. The club was established “Fan the Flame-ngo” New Logo for Clube de Regatas do Flamengo by Fabio Lopez

"Clube de Regatas do Flamengo (English: Flamengo Rowing Club), commonly referred to as Flamengo, is a Brazilian sports club based in Rio de Janeiro. Their most significant sporting outlet is the football team, which plays in the Campeonato Brasileiro Série A. The club was established in 1895, although it did not play its first official football match until 1912. Flamengo is one of the most successful clubs in Brazilian football, having won five Campeonato Brasileiro Série A titles (and the controversial Copa União of 1987), three Copa do Brasil titles, one Copa Intercontinental, one Copa Libertadores and holds a record of 34 Campeonato Carioca trophies. Flamengo is the most popular team in Brazil, with over 39.1 million supporters as of 2010, and was voted by FIFA as one of the most successful football clubs of the 20th century." (Wikipedia)

Design by
Fabio Lopez (Rio de Janeiro, Brazil)

Related links
Fabio Lopez project page
Redesign microsite

Relevant quote
The Flamengo monogram featured fishtail Victorian-inspired serifs: a reference to the classic English style of the 19th century commonly found on old soccer club crests. This terminals was replaced by serifs of a more particular and dynamic nature, with sharp and incisive curves and tips that refer to the very shape of the Flamengo crests. The obvious graphic similarity between terminals, curves and serifs makes the monogram more organized, concise and balanced. Everything in the new CRF reflects strength and movement, with a contemporary look and technical refinement. Despite this, the proportions of the previous monogram were respected, as well as its characteristic interlaced structure.

To complement the set and to consolidate the process of renewal of the visual identity of the Clube de Regatas do Flamengo, we also decided to renew the typographic expression of the club, creating a logotypes system aligned with the project concept. Despite the fact that this logotypes does not have the same permanent and special character as the modernized symbols, we believe that it is an important tool in the effort to reorganize Flamengo's visual communication.

Images (opinion after)

New Logo for Clube de Regatas do Flamengo by Fabio Lopez Monogram, before and after. New Logo for Clube de Regatas do Flamengo by Fabio Lopez Monogram improvements. New Logo for Clube de Regatas do Flamengo by Fabio Lopez New monogram and crest. New Logo for Clube de Regatas do Flamengo by Fabio Lopez Color variations. New Logo for Clube de Regatas do Flamengo by Fabio Lopez Wordmarks. New Logo for Clube de Regatas do Flamengo by Fabio Lopez Typography. New Logo for Clube de Regatas do Flamengo by Fabio Lopez Applications. New Logo for Clube de Regatas do Flamengo by Fabio Lopez Uniform.

Opinion
There isn’t so much to say about this one, since this is a technical-driven evolution and you either like the old versions of the monogram and crest or you like the new ones but in the end it doesn’t matter as the essence remains. I like the new monogram better but it’s not something that makes me do a fist pump in the air when I see it. It has a few nice details but overall it remains slightly awkward. The crest evolution is okay; the additional thickness on the outside border is beneficial. The wordmarks clearly didn’t get the same attention to detail as the monogram and the sole tweak on the “G” makes that letter stand out very oddly against the rest. The typographic treatments are kind of cheesy with the bouncy baseline. And the uniforms look good… except to this guy.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/qZcFq6sTERc/new_logo_for_clube_de_regatas_do_flamengo_by_fabio_lopez.php https://www.underconsideration.com/brandnew/archives/new_logo_for_clube_de_regatas_do_flamengo_by_fabio_lopez.php Tue, 19 Jun 2018 05:35:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_clube_de_regatas_do_flamengo_by_fabio_lopez.php
Categories: News

Reviewed: New Packaging for Co-op Alcohol Beverages by Robot Food

Brand new - 4 hours 7 min ago
Established in 1844, Co-operative Group (simply Co-op to friends) is a British consumer co-operative and one of the oldest and largest in the world with 2,800 convenience and medium-sized stores, making it the UK's fifth biggest food retailer. As part of its own private label “Feeling Blue” New Packaging for Co-op Alcohol Beverages by Robot Food

Established in 1844, Co-operative Group (simply Co-op to friends) is a British consumer co-operative and one of the oldest and largest in the world with 2,800 convenience and medium-sized stores, making it the UK's fifth biggest food retailer. As part of its own private label products, Co-op offers a range of beers, ciders, and spirits that was recently redesigned by Leeds, UK-based Robot Food.

Research undertaken by Robot Food found that many retailers were reluctant to break from an apologetic, 'me-too' design approach and content to remain a 'needs must' alternative.Robot Food project page New Packaging for Co-op Alcohol Beverages by Robot Food OLD packaging. The team's strategy was game-changing for the category; to not shy away from own-brand status and for beers, ciders and spirits to shout loudly through bold, attention grabbing design. A fixed colour palette and silver Co-op brand mark was applied across the breadth of products for consistency and to allow more freedom when it came to designing each individual SKU.

From vodka to wheat beer, expressive typography and impactful graphic treatments create a unique, 'ownable' look for each product, while the Co-op's distinctive blue proudly identifies the collection as a whole. The result is an eclectic but cohesive range that sits confidently alongside the leading brands and rewards savvy Co-op customers with beautiful design worthy of any basket.Robot Food project page New Packaging for Co-op Alcohol Beverages by Robot Food New packaging.

The old packaging was amazingly chameleon-esque. Each product looked exactly like it belonged in its category and could pass as a substitute for any of its competitors. It was almost impossible, though, to realize this was Co-op's own brand, which to a certain degree is the goal of many private brands... to look exactly like the others and downplay the fact that it's not a big brand. The opposite strategy is to make the private brand so cool that it makes the other brands less desirable, which is what this new design is doing and it does so through a flexible system with great range and fantastic typographic results that span styles, moods, and old and new trends but all done in a fresh new way.

New Packaging for Co-op Alcohol Beverages by Robot Food White spirits. New Packaging for Co-op Alcohol Beverages by Robot Food Vodka. New Packaging for Co-op Alcohol Beverages by Robot Food Dark spirits. New Packaging for Co-op Alcohol Beverages by Robot Food Rum pattern. New Packaging for Co-op Alcohol Beverages by Robot Food New Packaging for Co-op Alcohol Beverages by Robot Food New Packaging for Co-op Alcohol Beverages by Robot Food Beer. New Packaging for Co-op Alcohol Beverages by Robot Food New Packaging for Co-op Alcohol Beverages by Robot Food New Packaging for Co-op Alcohol Beverages by Robot Food More beer. New Packaging for Co-op Alcohol Beverages by Robot Food Cider.

Given the freedom of the system it's hard to nitpick at things -- not that there is much to nitpick -- as there is no real right or wrong answer since none of the products in each category follow directly or break fully from the norm, rather they operate somewhere in between the spectrum of sameness and differentiation but always with a surprise twist in pattern, type, or composition. One thing that I would love to see in this case study are photos of the products on the shelves and how each of these stand out in their own category, especially since the combination of bright blue, black, and white is very uncommon in spirits and beers -- I bet they are almost a shock. Cheers to that.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/apajr19T5So/new_packaging_for_co-op_alcohol_beverages_by_robot_food.php https://www.underconsideration.com/brandnew/archives/new_packaging_for_co-op_alcohol_beverages_by_robot_food.php Tue, 19 Jun 2018 04:37:51 -0600 https://www.underconsideration.com/brandnew/archives/new_packaging_for_co-op_alcohol_beverages_by_robot_food.php
Categories: News

Spotted: New Logo for Visit Rwanda

Brand new - Mon, 06/18/2018 - 20:15
New Logo for Visit Rwanda Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FZRbHuSRXhQ/new_logo_for_visit_rwanda.php https://www.underconsideration.com/brandnew/archives/new_logo_for_visit_rwanda.php Mon, 18 Jun 2018 12:33:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_visit_rwanda.php
Categories: News

Spotted: New Name and Logo for Salto

Brand new - Mon, 06/18/2018 - 20:15
New Name and Logo for Salto Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/unsUFj4bkjo/new_name_and_logo_for_salto.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_salto.php Mon, 18 Jun 2018 12:24:02 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_salto.php
Categories: News

Linked: Naval Gazing

Brand new - Mon, 06/18/2018 - 15:55
Nike pulls back a range of apparel that was a collaboration between them and Undefeated, a Los Angeles sportswear line, that used a logo based on the United States Naval Academy's crest after the institution tweeted they would send a cease and desist. Naval Gazing Visit Link Nike pulls back a range of apparel that was a collaboration between them and Undefeated, a Los Angeles sportswear line, that used a logo based on the United States Naval Academy's crest after the institution tweeted they would send a cease and desist. http://feedproxy.google.com/~r/ucllc/brandnew/~3/e8ivJWDsXxU/naval_gazing.php https://www.underconsideration.com/brandnew/archives/naval_gazing.php Mon, 18 Jun 2018 06:29:21 -0600 https://www.underconsideration.com/brandnew/archives/naval_gazing.php
Categories: News

Noted: Follow-up: New Logo and Identity for Trustpilot by venturethree

Brand new - Mon, 06/18/2018 - 15:55
(Est. 2007) "Trustpilot is a leading independent review platform - free and open to all. With more than 45 million reviews of over 220,000 companies, Trustpilot gives people a place to share and discover reviews of businesses, while giving every business the tools to turn “Star Attraction”  New Logo and Identity for Trustpilot by venturethree

(Est. 2007) "Trustpilot is a leading independent review platform - free and open to all. With more than 45 million reviews of over 220,000 companies, Trustpilot gives people a place to share and discover reviews of businesses, while giving every business the tools to turn consumer feedback into business results. Our mission is to bring people and businesses closer together to create ever-improving experiences for everyone. With offices in Copenhagen, London, New York, Denver, Berlin, Melbourne and Vilnius, Trustpilot's 600 employees represent more than 40 different nationalities."

Design by
venturethree (London, UK)

Related links
venturethree project page

Trustpilot press release
Brand New Spotted post

Relevant quote
The Trustpilot brand appears an average of 2 billion times per month across the marketing collateral of over 200,000 companies. Uniquely, the brand is the product: five green stars, bought and owned by businesses, assigned and used by customers.

Shifting the mind-set from ‘customer feedback tool’ to a ‘platform for progress’, allowed us to reimagine the Trustpilot brand from the inside out. The most significant shift was to celebrate every Trustpilot review as more than a rating – rather, as a real, human experience that matters. 45million of them and counting. Collectively these reviews can make a big, positive difference for people and businesses.

The new brand purpose ­– to create ever-improving experiences for everyone – comes directly from this perspective. More than a review site, Trustpilot it is an open platform with the power to upgrade the world!

Images (opinion after)

 New Logo and Identity for Trustpilot by venturethree Logo, before and after.  New Logo and Identity for Trustpilot by venturethree Logo. Your browser does not support the video tag. Logo animation.  New Logo and Identity for Trustpilot by venturethree Color variations.  New Logo and Identity for Trustpilot by venturethree Star in use.  New Logo and Identity for Trustpilot by venturethree Instagram presence.  New Logo and Identity for Trustpilot by venturethree Online presence. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Brand films.

Opinion
The old logo was pretty bad with an icon that was a very deformed check mark inside a yellow square and the wordmark was quite bland. The company’s rating system relies on stars — like almost every other online rating system — so adopting it as the icon for the company is a tricky approach but one that I think has been done quite well here, making the star feel relatively unique to Truspilot through the mint green color and subtle shadow. The icon works best in single color and on a dark background making the shadow look more convincing. The wordmark is decent and has a neutral vibe that works good with the idea of this being a platform where others can be as un-neutral as they want. The logo animation is brief and fun. The little rating films are endearing and the sound effects are spot on. Overall, the identity and films give Trustpilot an actual personality instead of just being some random star-rating system. I don’t know how many users will notice it or learn more about Trustpilot when they see it on a product or service — the same way you see a TripAdvisor rating and sort of know what that stands for — but it’s definitely better positioned now than it was before.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/05Jmiza1N7I/follow_up_new_logo_and_identity_for_trustpilot_by_venturethree.php https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_trustpilot_by_venturethree.php Mon, 18 Jun 2018 05:27:41 -0600 https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_trustpilot_by_venturethree.php
Categories: News

Reviewed: New Logo and Identity for Paws by Koto

Brand new - Mon, 06/18/2018 - 12:40
Launched this month (June 2018, in case you are reading this in the future), Paws is a new service available in the UK that delivers food for dogs packed in precise daily portions and re-delivered on schedule to keep the food fresh. As a bonus, “Pawsitively Adorable” New Logo and Identity for Paws by Koto

Launched this month (June 2018, in case you are reading this in the future), Paws is a new service available in the UK that delivers food for dogs packed in precise daily portions and re-delivered on schedule to keep the food fresh. As a bonus, for every purchase, Paws donates a meal to a shelter dog. Starting with dog food, the service will eventually include more pet types and other products. The identity for Paws has been designed by London, UK-based Koto.

Our visual and verbal identity pays tribute to all our fun, silly, individual, joyful pets - for a brand as unique as they are. Owning a pet will make you happier, fact. So all the elements of the Paws identity work together to communicate this positivity - the amazing moments we share with our pets. Warm colours combine with art direction that shows healthy breeds in dignified, natural poses.Koto project page New Logo and Identity for Paws by Koto Logo. New Logo and Identity for Paws by Koto Paw logo. New Logo and Identity for Paws by Koto With dog.

I thought we could start the week with a feel-good post, especially if your country team was on the losing end on any of this weekend's World Cup matches -- go Mexico! (sorry Germany). The logo for this new service comes in two variations, a horizontal version with cute, bubbly, chubby typography and a more square version where that same typography is arranged into a paw shape, which is the star of this identity. I am guessing that the paw version was the original proposal and that the horizontal version came second as a need for places where the name had to appear bigger. Without the paw version the horizontal version is just cute type but, when seen as a paw, the letters do look like the irresistible pads of dog paws.

New Logo and Identity for Paws by Koto New Logo and Identity for Paws by Koto New Logo and Identity for Paws by Koto Ads. New Logo and Identity for Paws by Koto Posters. New Logo and Identity for Paws by Koto Leaflets New Logo and Identity for Paws by Koto New Logo and Identity for Paws by Koto Billboards. New Logo and Identity for Paws by Koto T-shirt. Illustrations (for t-shirt and billboard above) by Matt Blease. New Logo and Identity for Paws by Koto Boxes. New Logo and Identity for Paws by Koto Balls.

As the service starts out, most of the applications presented are renders that show the potential of the identity and the flexibility of the logo to be used in two variations and with pets in, over, and under them. The first billboard shown also has a cool treatment with the "S" blown up to help frame the content. The posters and ads are a little bare and it feels like the type/logo/photo compositions could still use more integration but, in general, anything with cute pets on them usually wins because pets are the best.

New Logo and Identity for Paws by Koto Actual launch materials.

The image above with the actual launch materials shows the more humble beginnings of the brand that can't yet afford 3-color screenprinted boxes with custom tape. The image isn't shown with the intention to reveal that the renders aren't real -- spoiler: many of the renders (especially tote bag renders) we see on Brand New will never be real -- but to show that even at its most basic applications, the logo works quite great and manages to convey a fun brand for our furry friends.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7HGtnjs2Qss/new_logo_and_identity_for_paws_by_koto.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_paws_by_koto.php Mon, 18 Jun 2018 04:50:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_paws_by_koto.php
Categories: News

Spotted: New Logo for Douglas by Peter Schmidt Group

Brand new - Fri, 06/15/2018 - 19:00
New Logo for Douglas by Peter Schmidt Group Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/mJy5Nwb5i-k/new_logo_for_douglas_by_peter_schmidt_group.php https://www.underconsideration.com/brandnew/archives/new_logo_for_douglas_by_peter_schmidt_group.php Fri, 15 Jun 2018 11:42:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_douglas_by_peter_schmidt_group.php
Categories: News

Linked: Rats

Brand new - Fri, 06/15/2018 - 15:50
For five home games, minor league baseball team Staten Island Yankees, will play as the Staten Island Pizza Rats, a name that was chosen as a fan favorite in 2016 when the team considered changing its name to Bridge Trolls, Heroes, Killer Bees, Pizza Rats, Rats Visit Link For five home games, minor league baseball team Staten Island Yankees, will play as the Staten Island Pizza Rats, a name that was chosen as a fan favorite in 2016 when the team considered changing its name to Bridge Trolls, Heroes, Killer Bees, Pizza Rats, or Rock Pigeons. The Pizza Rats identity has been designed by Brandiose. http://feedproxy.google.com/~r/ucllc/brandnew/~3/6Vd8eD-5N_E/rats.php https://www.underconsideration.com/brandnew/archives/rats.php Fri, 15 Jun 2018 06:44:17 -0600 https://www.underconsideration.com/brandnew/archives/rats.php
Categories: News

Noted: New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design

Brand new - Fri, 06/15/2018 - 15:50
(Est. 2013) "Founded by longtime friends, Kavon Togrye and Matt Miller, Bearded Iris Brewing Co. has carved out both a local and national reputation. Locally, they are known as the brewers of Homestyle - a welcoming 6% oated Mosaic IPA so pervasive in the bluegrass “It’s Beard O’Clock Somewhere” New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design

(Est. 2013) "Founded by longtime friends, Kavon Togrye and Matt Miller, Bearded Iris Brewing Co. has carved out both a local and national reputation. Locally, they are known as the brewers of Homestyle - a welcoming 6% oated Mosaic IPA so pervasive in the bluegrass state, it can be seen from the lakeside to the finest steak houses in the state's capitol. Nationally, their hazy IPAs are in high demand. Modern hop fans from both coasts swap their own iconic favorites by mail with residents of Tennessee to get their tastebuds on BIBCO's cutting edge flavors and premium ingredients."

Design by
Punch Design (DC and North Carolina)

Related links
Punch Design project page

Relevant quote
We began the process by leading a strategic survey of Bearded Iris' history, story and identity. But even more crucial was where they wanted to go. With their eyes on apparel and international taprooms in the future, Kavon and Matt take most of their inspiration from the lifestyle brands of which they are fans: Asics and Addidas, Beats by Dre and Supreme. The existing, roughly-sketched iris mark did not convey anything about who they were, and didn't serve the iconic function that marks from other lifestyle brands do. Their loosely-nouveau typefaces weren't setting the right tone, either. The watchwords we used throughout the whole project were "Less is way, way more." - evidenced by the streamlined packaging for Homestyle, the first of several year-round products BIBCO will be releasing in the coming years. Herb Lubalin, designer of the famed Asics Tiger logo we all loved so much, designed almost all of the typefaces we elected to use for the brand. Staying true to style was key.

Images (opinion after)

New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design Logo. New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design Shorthand version. New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design Guidelines. New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design Signs. New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design Pint. New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design Merch. New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design Homestyle logo. New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design Homestyle cans. This is their flagship beer. New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design New Logo and Packaging for Bearded Iris Brewing Co. by Punch Design Experimental series.

Opinion
The old logo was a mix of Art Nouveau with I’m-so-drunk-I-can’t-draw-letters-straight; really bizarre type and very unappetizing. The new logo maintains the “iris” icon and pairs it with a 1960s-esque wordmark that’s a little quirky and sets the tone for the offbeat personality of the brewery. I don’t quite like the full logo but the BIBCO shorthand version is quite nice. The merchandise is pretty cool and ambitious for a small brewery. The packaging for the flagship beer, Homestyle, is really slick with the black background and minimalist design punctuated by the icon and the custom lettering. I don’t know what the iris has to do with the style of the lettering but what the heck, they look good together. The experimental series packaging is… not good, even by “experimental” standards… it’s just random stuff on a label under a white logo but I can see some folks digging it. Overall, there is an evident purpose to make this into a hip, local-lifestyle-ish-beer brand and it does so well in the core identity but goes a little off the rails in the experimental series.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/AzHedZGrgec/new_logo_and_packaging_for_bearded_iris_brewing_co_by_punch_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_bearded_iris_brewing_co_by_punch_design.php Fri, 15 Jun 2018 05:49:51 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_bearded_iris_brewing_co_by_punch_design.php
Categories: News

Reviewed: Friday Likes 249: From B. Estudio, Kingery Design Co., and Mucho

Brand new - Fri, 06/15/2018 - 12:35
Richer textures, rougher edges, and non-minimalist approaches in this week's projects, with work from Buenos Aires, Atlanta, and Barcelona. “From B. Estudio, Kingery Design Co., and Mucho” Friday Likes 249

Richer textures, rougher edges, and non-minimalist approaches in this week's projects, with work from Buenos Aires, Atlanta, and Barcelona.

Casa Borges by B. Estudio Casa Borges by B. Estudio­

Casa Borges is a hostel in Buenos Aires, Argentina, with only three rooms, making it more like an Airbnb than a hostel proper. Its homespun appeal is amplified by the rubber stamp aesthetic designed by local firm B. Studio that, in part, literally uses a rubber stamp to generate business cards affordably and, in other part, it deploys a playful illustration with a rugged finish to complement all the rubber-stamping. The logo, typography, and illustration all have a charming, welcoming personality that are a nice respite from the ultra-modern, super-hip vibe some hostels try to sell you on. See full project

Maum Goods Co. by Kingery Design Co. Maum Goods Co. by Kingery Design Co.

Maum Goods Co. is a maker of small-batch essential oil products based in Atlanta, GA. Their identity and packaging, by local firm, Kingery Design Co., mixes a number of typographic flavors as if they were essential oil ingredients. A bit of hand-drawn lettering, some high contrast stenciling, a thin and condensed sans serif, and a few other bits and pieces that make for a nice, textural end product that feels crafty and unique. See full project

Feroz by Mucho Feroz by Mucho

Feroz is a contemporary restaurant in Barcelona, Spain, with an opulent, jungle-meets-cigar-room interior aesthetic (designed by Pablo Peyra Studio). The identity, designed by the local office of Mucho, builds on the jungle theme and doubles down on the name of the restaurant -- Fierce/Wild -- with a very simple yet visually rich set of materials that superimpose cropped faces of wild animals unto vintage jungle etchings, punctuated by the trendy, chiseled logo. It's a great mix of elements that complement the more-is-more design of the restaurant. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BgwEXTzPyvk/friday_likes_249.php https://www.underconsideration.com/brandnew/archives/friday_likes_249.php Fri, 15 Jun 2018 05:07:05 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_249.php
Categories: News

Spotted: New Name and Logo for Tucker

Brand new - Thu, 06/14/2018 - 20:30
New Name and Logo for Tucker Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hFw45Rl0LL4/new_name_and_logo_for_tucker.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_tucker.php Thu, 14 Jun 2018 09:56:40 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_tucker.php
Categories: News

Spotted: New Logo for Uppsala Kommun (Municipality)

Brand new - Thu, 06/14/2018 - 20:30
New Logo for Uppsala Kommun (Municipality) Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/V8GAOLdYElk/new_logo_for_uppsala_kommun_municipality.php https://www.underconsideration.com/brandnew/archives/new_logo_for_uppsala_kommun_municipality.php Thu, 14 Jun 2018 09:47:17 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_uppsala_kommun_municipality.php
Categories: News

Linked: Who Wore it Better?

Brand new - Thu, 06/14/2018 - 16:10
Having never seen the Toronto Blue Jays logo before, a woman merged two things she liked -- a bluejay and a turning leaf during Fall -- into a tattoo. Coincidentally it turned out as a realistic interpretation of the Blue Jays' logo and, unfortunately, Twitter Who Wore it Better? Visit Link Having never seen the Toronto Blue Jays logo before, a woman merged two things she liked -- a bluejay and a turning leaf during Fall -- into a tattoo. Coincidentally it turned out as a realistic interpretation of the Blue Jays' logo and, unfortunately, Twitter noticed and her tattoo got way more attention than she ever intended. http://feedproxy.google.com/~r/ucllc/brandnew/~3/IVomQ7_ePps/who_wore_it_better.php https://www.underconsideration.com/brandnew/archives/who_wore_it_better.php Thu, 14 Jun 2018 06:01:27 -0600 https://www.underconsideration.com/brandnew/archives/who_wore_it_better.php
Categories: News

Noted: New Logo and Identity for UEFA Nations League by Y&R Branding

Brand new - Thu, 06/14/2018 - 16:10
(Est. 2018) "The UEFA Nations League is an international association football competition, to be contested by the senior men's national teams of the member associations of UEFA, the sport's European governing body. The first tournament is due to commence in September 2018, after the 2018 “Let your Euro Flag Fly” New Logo and Identity for UEFA Nations League by Y&R Branding

(Est. 2018) "The UEFA Nations League is an international association football competition, to be contested by the senior men's national teams of the member associations of UEFA, the sport's European governing body. The first tournament is due to commence in September 2018, after the 2018 FIFA World Cup, and the winner will be decided in June 2019. The competition will largely replace international friendly matches currently played on the FIFA International Match Calendar." (Wikipedia)

Design by
Y&R Branding (Lisbon, Portugal)

Related links
Y&R Branding project page

Relevant quote
We presented a system of modules based on geometrical figures that illustrate promotion (upward triangle), draw (circle) and relegation (downward triangle), and when combined with a representative midfield analogy (as in a football stadium) form a pattern where the 55 nations are chromatically represented.

The symbol chosen for this logo was the Nations Flag, which depicts the struggle and path each team will take on their way to the Final. The motto – Every Game Counts – emphasizes this spirit and the importance of each moment leading up to the final matches.

Images (opinion after)

Introduction to new look. New Logo and Identity for UEFA Nations League by Y&R Branding Logo. New Logo and Identity for UEFA Nations League by Y&R Branding Logo configurations. Your browser does not support the video tag. Flag, animated. Your browser does not support the video tag. Pattern, animated. New Logo and Identity for UEFA Nations League by Y&R Branding The "module". New Logo and Identity for UEFA Nations League by Y&R Branding Custom font. Your browser does not support the video tag. Online presence. New Logo and Identity for UEFA Nations League by Y&R Branding Layouts. New Logo and Identity for UEFA Nations League by Y&R Branding Tickets. New Logo and Identity for UEFA Nations League by Y&R Branding Banners. New Logo and Identity for UEFA Nations League by Y&R Branding Stadium graphics. New Logo and Identity for UEFA Nations League by Y&R Branding New Logo and Identity for UEFA Nations League by Y&R Branding Trophy.

Opinion
I believe this is the last of the UEFA Something Something League redesigns and, unlike the previous two (1, 2), this is for a new league so there wasn’t an existing element to draw from. The idea is a flag made up of geometric diamond-shaped modules representing the 55 nations competing in the league. It makes for a pretty cool flat graphic and design element but when it’s applied as a flag for the logo it loses some of its impact and starts to look a little too cute. The wordmark (and overall typography) is okay but there is something off about the Art Deco vibe it has, as if it were an old but new but old tournament. The applications are bold, energetic, and colorful. The trophy is pretty groovy too, with a thin-stroke version of the pattern on the outside and the colorful version “printed” on the inside creating some cool reflections in its spiral.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/waW3YUAHdwc/new_logo_and_identity_for_uefa_nations_league_by_yr_branding.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_uefa_nations_league_by_yr_branding.php Thu, 14 Jun 2018 05:41:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_uefa_nations_league_by_yr_branding.php
Categories: News

Reviewed: New Identity for UEFA Champions League by DesignStudio

Brand new - Thu, 06/14/2018 - 12:55
First played in 1955 (then known as the European Cup), UEFA Champions League is the top-tier annual football competition in Europe with the top clubs of each European league competing for the ultimate European bragging rights. 22 teams qualify in advance -- if they won “Sphere of the Dark” New Identity for UEFA Champions League by DesignStudio

First played in 1955 (then known as the European Cup), UEFA Champions League is the top-tier annual football competition in Europe with the top clubs of each European league competing for the ultimate European bragging rights. 22 teams qualify in advance -- if they won or finished in the top three or four in their own league -- while about 50 others play to earn the 10 remaining spots in the group phase that kicks off the tournament. Spain's Real Madrid is the current champion and the team that has won the most titles in the League's history. For the 2018 - 19 season and planned through 2021, UEFA Champions League is introducing a new identity designed by London, UK-based DesignStudio.

Introduction to the new look. Crafted from light, the new starball is the centrepiece of the brand identity.

It frames and illuminates the spectacular moments that transcend sport - allowing the brand to scale from the artful flick of a player's ankle, to a pulsating stadium.DesignStudio project page New Identity for UEFA Champions League by DesignStudio New Identity for UEFA Champions League by DesignStudio Starball. Your browser does not support the video tag. Starball in slow motion. To capture and immortalise the action, the movement of the starball is inspired by iconic moments and thrilling performances, such as Mario Mandžukić's overhead goal from the 2017 final.DesignStudio project page Your browser does not support the video tag. Your browser does not support the video tag. Sources for Starball animation.

Like yesterday's post about the UEFA Europa League, I'll start off by saying that I have never watched this so there is no point of reference to what has come before but if I had to choose whether to start watching or not based on this new look, the answer would be 100% yes. The new identity revolves -- literally and metaphorically -- around a new rendition of the League's "starball" icon that was introduced way back in 1991 and that remains unchanged as the logo proper. The new starball -- like yesterday's wave graphic -- drives the identity and this one does so in a beautiful way, with a super thin, translucent, spherical interpretation of the icon that can rotate slowly on its own or burst along with slow motion highlights. What I love the most about the animation is how the star shapes shift from being translucent to slightly opaque as they rotate. It's a great bit of animation.

Evening matches mean that a dark blue palette was already a distinguishing feature of the brand. We added contemporary, vivid highlights inspired by the shifting tones of a European night sky.DesignStudio project page New Identity for UEFA Champions League by DesignStudio Color palette.

The color palette plays a big role in making the identity feel "premium" and like an elite competition, almost like an expensive Formula 1 event but less douchey. In static and in motion the identity does a great job in keeping an overall dark blue presence and infusing it subtly with sparks of the bright colors in the palette.

In collaboration with Fontsmith, we created a new light weight font of the brand's existing typeface. The new lighter weight reflects the precision and skill of elite club football.

We use centred typography with an emphasis on wide tracking, to express the grandeur and scale of the competition.DesignStudio project page New Identity for UEFA Champions League by DesignStudio Custom font. Your browser does not support the video tag. Starball with type.

Unlike yesterday's slab-spike-bonanza font, this is a lovely and elegant sans serif with a lot of great little details, like the slightly tapered "M" and that "6". The light contrast in thicks and thins could have been terrible but the balance is perfectly crafted.

In collaboration with our CGI partners, we designed and built a bespoke stadium and sprawling metropolis that takes inspiration from the European cities that host the competition.

The stadium walkways are drawn from a five-pointed star, and the architectural features are inspired by the iconic curves of the trophy handle.DesignStudio project page New Identity for UEFA Champions League by DesignStudio For reference: the OLD stadium and Starball graphics.

The previous starball-stadium graphics were already ambitious but this new one is like a Luc Besson world from Valerian. The attention to detail is crazy -- check the moving vehicles in the animation -- and the resulting graphics are kind of epic.

New Identity for UEFA Champions League by DesignStudio New Identity for UEFA Champions League by DesignStudio Custom stadium. Your browser does not support the video tag. Starball over stadium. New Identity for UEFA Champions League by DesignStudio Brand manual. New Identity for UEFA Champions League by DesignStudio Broadcast kit. New Identity for UEFA Champions League by DesignStudio Posters. New Identity for UEFA Champions League by DesignStudio Tunnel graphics. New Identity for UEFA Champions League by DesignStudio Stadium graphics. New Identity for UEFA Champions League by DesignStudio Studio graphics. New Identity for UEFA Champions League by DesignStudio Merch. The single-color starball is pretty nice; not sure about the introduction of the hand-drawn font.

The static and print applications are quite nice too, although I wonder if the stadium renders and starball crops will yield fatigue by 2021. For now, though, it all looks good, exciting, sophisticated, and well thought-out as an identity that needs to live everywhere from print ads to broadcast graphics on YouTube on a phone.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/lWpm5b_iCRo/new_identity_for_uefa_champions_league_by_designstudio.php https://www.underconsideration.com/brandnew/archives/new_identity_for_uefa_champions_league_by_designstudio.php Thu, 14 Jun 2018 04:41:29 -0600 https://www.underconsideration.com/brandnew/archives/new_identity_for_uefa_champions_league_by_designstudio.php
Categories: News

Spotted: New Logo and Identity for LZF by PalauGea

Brand new - Wed, 06/13/2018 - 20:45
New Logo and Identity for LZF by PalauGea Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PX71fM7b2Zo/new_logo_and_identity_for_lzf_by_palaugea.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lzf_by_palaugea.php Wed, 13 Jun 2018 12:43:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lzf_by_palaugea.php
Categories: News

Spotted: New Logo for UserZoom by Gemma Vicente

Brand new - Wed, 06/13/2018 - 20:45
New Logo for UserZoom by Gemma Vicente Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eLY5EGln1sM/new_logo_for_userzoom_by_gemma_vicente.php https://www.underconsideration.com/brandnew/archives/new_logo_for_userzoom_by_gemma_vicente.php Wed, 13 Jun 2018 12:37:02 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_userzoom_by_gemma_vicente.php
Categories: News

Linked: Burgers is the New Pancakes

Brand new - Wed, 06/13/2018 - 16:30
International House of Pancakes (IHOP) is now International House of Burgers (IHOB). Twitter account is @ihob but web address is ihop.com. Everything on the website, except the logo, says IHOP. All probably just a quick stunt to introduce their burgers and then go back to Burgers is the New Pancakes Visit Link International House of Pancakes (IHOP) is now International House of Burgers (IHOB). Twitter account is @ihob but web address is ihop.com. Everything on the website, except the logo, says IHOP. All probably just a quick stunt to introduce their burgers and then go back to IHOP. http://feedproxy.google.com/~r/ucllc/brandnew/~3/FIXB_gq9R_k/burgers_is_the_new_pancakes.php https://www.underconsideration.com/brandnew/archives/burgers_is_the_new_pancakes.php Wed, 13 Jun 2018 08:41:59 -0600 https://www.underconsideration.com/brandnew/archives/burgers_is_the_new_pancakes.php
Categories: News

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