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News

Announced: No Posts Today

Brand new - Fri, 04/20/2018 - 12:25
I tried to prep today's posts yesterday but, alas, there was no time. I'll be back with posts on Monday after a south of the border gig at CreativeMornings. “Reviewer in Tijuana” No Posts Today

I tried to prep today's posts yesterday but, alas, there was no time. I'll be back with posts on Monday after a south of the border gig at CreativeMornings.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/QOure-5HJac/no_posts_today.php https://www.underconsideration.com/brandnew/archives/no_posts_today.php Fri, 20 Apr 2018 04:51:10 -0600 https://www.underconsideration.com/brandnew/archives/no_posts_today.php
Categories: News

Spotted: New Name and Logo for Bristol Bears

Brand new - Thu, 04/19/2018 - 20:25
New Name and Logo for Bristol Bears Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7-lLSGCin0Y/new_name_and_logo_for_bristol_bears.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_bristol_bears.php Thu, 19 Apr 2018 12:21:42 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_bristol_bears.php
Categories: News

Spotted: New Logo and Identity for Naylor Love by Level 2

Brand new - Thu, 04/19/2018 - 20:25
New Logo and Identity for Naylor Love by Level 2 Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/evdxDWQbrwM/new_logo_and_identity_for_naylor_love_by_level_2.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_naylor_love_by_level_2.php Thu, 19 Apr 2018 12:15:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_naylor_love_by_level_2.php
Categories: News

Linked: VW Warns of New Logo

Brand new - Thu, 04/19/2018 - 16:10
Jochen Sengpiehl, Volkswagen's chief marketing officer, confirmed the company will introduce a new logo in 2019 as it makes a push in the electric vehicle market, saying "We want people to have fun with us. We need to get more colorful." Which doesn't necessarily mean VW Warns of New Logo Visit Link Jochen Sengpiehl, Volkswagen's chief marketing officer, confirmed the company will introduce a new logo in 2019 as it makes a push in the electric vehicle market, saying "We want people to have fun with us. We need to get more colorful." Which doesn't necessarily mean they will add more color to the logo, which all the news clips about it seem to be taking literally. http://feedproxy.google.com/~r/ucllc/brandnew/~3/VtlblS1qaO0/vw_warns_of_new_logo.php https://www.underconsideration.com/brandnew/archives/vw_warns_of_new_logo.php Thu, 19 Apr 2018 06:13:43 -0600 https://www.underconsideration.com/brandnew/archives/vw_warns_of_new_logo.php
Categories: News

Noted: New Logo for HSBC

Brand new - Thu, 04/19/2018 - 16:10
(Est. 1865) "HSBC is one of the world's largest banking and financial services organisations. We serve around 38 million customers through four global businesses. Our network covers 67 countries and territories in Europe, Asia, the Middle East and North Africa, North America and Latin America. “Serif Deficit Deepens” New Logo for HSBC

(Est. 1865) "HSBC is one of the world's largest banking and financial services organisations. We serve around 38 million customers through four global businesses. Our network covers 67 countries and territories in Europe, Asia, the Middle East and North Africa, North America and Latin America. With around 3,900 offices worldwide, we aim to be where the growth is, connecting customers to opportunities, enabling businesses to thrive and economies to prosper, and ultimately helping people to fulfil their hopes and realise their ambitions. HSBC is listed on the London, Hong Kong, New York, Paris and Bermuda stock exchanges."

Design by
N/A

Related links
HSBC brand page

Relevant quote
Our latest global marketing campaign explores how HSBC helps people prosper in the 21st century. HSBC’s iconic red and white hexagon plays a central role. It becomes a lens through which to look at the world, showing how the influence of the bank can help individuals, businesses and communities to grow and flourish.

The campaign is underpinned by the phrase “Together we thrive”, reflecting our long-term commitment to helping customers succeed.

Images (opinion after)

New Logo for HSBC Logo. New Logo for HSBC Various ads.

Opinion
I’ve been getting tips about this redesign since January and I was waiting to see if something else surfaced about it. It hasn’t. So here it is: HSBC has changed its logo — keeping the recognizable hexagon icon — from a serif on the left to a sans serif on the right while modifying the size relationship between the elements. Better? Worse? Does it make a difference? I didn’t care much for the old serif wordmark but I didn’t dislike it either so I’m not outraged or delighted for it to change. It’s weird though that they made a 180-degree change and settled on a fairly insipid sans serif — I mean, I understand it’s one of the largest financial institutions in the world so it’s not going to be a party but even then this is as dry as it gets. It’s hard to tell from all the versions that exist online but I also think the red is purposefully darker than before. The only mention of the brand changing is about the campaign but there is not much else out there — I do like the different ways they are using the icon in the ads. Overall, yeah, it changed from one acceptable solution to another.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/lqHYnAhoqZ0/new_logo_for_hsbc.php https://www.underconsideration.com/brandnew/archives/new_logo_for_hsbc.php Thu, 19 Apr 2018 05:52:02 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_hsbc.php
Categories: News

Reviewed: New Logo and Identity for Banregio by Brands&People

Brand new - Thu, 04/19/2018 - 12:55
Established in 1994, Banregio is a regional bank in Mexico, serving central and northern Mexico. Based in San Pedro Garza García, near Monterrey, Banregio operates 133 branches in 44 cities with approximately 250 ATMs and its main customers are small and medium-sized companies. Late last “Orange You Glad I Didn’t Use a Serif?” New Logo and Identity for Banregio by Brands&People

Established in 1994, Banregio is a regional bank in Mexico, serving central and northern Mexico. Based in San Pedro Garza García, near Monterrey, Banregio operates 133 branches in 44 cities with approximately 250 ATMs and its main customers are small and medium-sized companies. Late last year, Banregio introduced a new identity designed by local firm Brands&People.

We wanted to bring their image up to date with everything else we were doing -- to renew the energy and aesthetics of the brand without taking away from their history. We had two main goals: express Banregio's vision for the future and, at the same time, intensify the internal culture and sense of belonging from within.

First, we took the brand from its traditional all-caps to lowercase, using a rounded and straight-forward typeface for a modern, relatable aesthetic. Then, instead of dotting the i, we broke it apart from the name and transformed it into a set of familiar visuals that convey different brand sentiments to elevate the personality and dynamism of the identity to a whole new level.

Finally, to tie it all together, we chose the orange tone to stand in contrast to the traditional institutional banking palette and to embody Banregio's energy and innovation. With this new brand color, we created an orange wave that reached inside the bank branches and throughout the city, fully embracing our evolution and inviting everyone to be a part of it.

These changes created a highly relatable identity that captured Banregio's evolution and at the same time highlighted the bank's customer-centric approach, helping them express who they aspire to be: "the best bank for our clients."Brands&People project page New Logo and Identity for Banregio by Brands&People Logo. New Logo and Identity for Banregio by Brands&People Sub-brands. New Logo and Identity for Banregio by Brands&People "[Verb]-by-Banregio" lock-ups.

The old logo had some potential but ultimately it was bad, with an oversized "R" that didn't match the rest of the letters and some seriously tight letter-spacing that wasn't well resolved across the logo. What the logo did have was that it felt like a bank, perhaps a crappy bank but it had a certain authority to it. Something the new logo loses in favor of being friendly and contemporary. The new logo is typeset in Lineto's Circular -- a couple of years behind the trend -- and, in its most creative gesture, drops the tittle of the "i" because... because I guess it's a thing you do. The logo is set all in lowercase because... because that's another thing you do. My point is, perhaps not too subtly, there is nothing original or interesting going on here but -- BUT -- a bank has never presented itself like this in Mexico, much less in Northern Mexico (which is a little more... rugged) so while it's something that to us feels like something we've seen a dozen times before it's definitely a disruptive approach for that market. Not that that excuses it for being bland or that we have to judge it on a curve but it does change the context.

New Logo and Identity for Banregio by Brands&People Color palette. New Logo and Identity for Banregio by Brands&People Typography. New Logo and Identity for Banregio by Brands&People Patterns.

From the color palette and the patterns, you start to get a sense that this is a bit of a free-for-all. Yes, orange is the key color and it's used consistently but why present a color palette that is, literally, the most random and least cohesive set of colors possible? The patterns have no recurring structure or consistent rhythm and they make no appearance anywhere again.

New Logo and Identity for Banregio by Brands&People Faces. Your browser does not support the video tag. ATM screen animation.

Then there is this face that comes from the "io" of the name, which now suddenly and conveniently has sprouted a tittle again, and tries to be extra cute. As a side note... it might seem like there are a lot of images in this post but this was after heavily editing the selection available at the project page which has all kinds of things going in all kinds of visual directions -- there are even pictures of oranges (the fruit) because orange color, right? -- so I tried to narrow it all down to something more digestible. My feeling is that the design firm tried to cram as many trends and graphic mannerisms as possible into a single project instead of editing their approach.

New Logo and Identity for Banregio by Brands&People Business card. New Logo and Identity for Banregio by Brands&People Account statement. New Logo and Identity for Banregio by Brands&People T-shirts. New Logo and Identity for Banregio by Brands&People Credit cards.

The applications are straightforward and, to a degree, they do work and make the bank feel fresher. It's also hard to deny that Circular is a really nice font so it works even when designers inflict pain on it.

New Logo and Identity for Banregio by Brands&People Website. New Logo and Identity for Banregio by Brands&People App icon. New Logo and Identity for Banregio by Brands&People New Logo and Identity for Banregio by Brands&People "Interested" ad campaign.

The "Interested" campaign is sort of okay in concept and the gradient orange background is kind of attractive but the typography is literally and metaphorically all over the place with all uppercase, all lowercase, centered, left-aligned, right-aligned, and no discernible grid anywhere.

New Logo and Identity for Banregio by Brands&People New Logo and Identity for Banregio by Brands&People New Logo and Identity for Banregio by Brands&People Branch exteriors.

The one shining moment of the brand is the large deployment of the logo on the branches. That middle image above is kind of great, with the logo being five times the size of the door. But that's about it in terms of praise. Overall, yes, this redesign does what it set out to do -- modernize the bank, make it more accessible, etc. -- and on the surface it looks fine but there is a big lack of refinement, attention to detail, and cohesiveness that's kind of sad given that the bank took a big step in adopting such a drastic change.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/I7viid3Ff7I/new_logo_and_identity_for_banregio_by_brandspeople.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_banregio_by_brandspeople.php Thu, 19 Apr 2018 05:00:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_banregio_by_brandspeople.php
Categories: News

Spotted: New Logo for The Catholic University of America by Elliance

Brand new - Wed, 04/18/2018 - 19:50
New Logo for The Catholic University of America by Elliance Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Mhaq5VQD5Vg/new_logo_for_the_catholic_university_of_america_by_elliance.php https://www.underconsideration.com/brandnew/archives/new_logo_for_the_catholic_university_of_america_by_elliance.php Wed, 18 Apr 2018 12:35:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_the_catholic_university_of_america_by_elliance.php
Categories: News

Spotted: New Logo for Brotherhood Mutual done In-house

Brand new - Wed, 04/18/2018 - 19:50
New Logo for Brotherhood Mutual done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/aHkyvyuiufc/new_logo_for_brotherhood_mutual_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_brotherhood_mutual_done_in_house.php Wed, 18 Apr 2018 12:29:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_brotherhood_mutual_done_in_house.php
Categories: News

Announced: First Round 2018: More Seats Added!

Brand new - Wed, 04/18/2018 - 16:40
After selling out earlier this month and seeing the waitlist grow to 100 people, we decided to check with The New School if we could switch First Round on May 11 to their bigger auditorium and we could! So, we increased the seat count by “Only 70 Left, though” Your browser does not support the video tag. [If you can not see a video here view this post on Brand New]

After selling out earlier this month and seeing the waitlist grow to 100 people, we decided to check with The New School if we could switch First Round on May 11 to their bigger auditorium and we could! So, we increased the seat count by 140, of which 70 have already sold.

There are 70 tickets left and given how fast the last set of tickets went I highly encourage you to register as soon as possible. The new venue and address (only a block away from the original venue) are listed on the First Round website.

Get your tickets here. Online registration closes Friday May 4.

Lastly, if you have read this far: We need 6 volunteers to help during the day of the event. Bulk of the work will happen in the morning and we will split your time during the day so that you can see as many presentations as possible. Email me at firstround@underconsideration.com if you are interested. We will also meet the eventing of May 10 for some instructions and some minor assembly/arrangement of materials.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_ViPdMLAgjM/first_round_2018_more_seats_added.php https://www.underconsideration.com/brandnew/archives/first_round_2018_more_seats_added.php Wed, 18 Apr 2018 09:05:19 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2018_more_seats_added.php
Categories: News

Linked: Branding a Food Truck

Brand new - Wed, 04/18/2018 - 15:35
This isn't groundbreaking advice but I did enjoy this line that hints at the importance of a strong design ON the truck: "Once your truck's design is complete, it advertises on autopilot 24 hours a day, seven days a week." Branding a Food Truck Visit Link This isn't groundbreaking advice but I did enjoy this line that hints at the importance of a strong design ON the truck: "Once your truck's design is complete, it advertises on autopilot 24 hours a day, seven days a week." http://feedproxy.google.com/~r/ucllc/brandnew/~3/qHwEZl0reZg/branding_a_food_truck.php https://www.underconsideration.com/brandnew/archives/branding_a_food_truck.php Wed, 18 Apr 2018 06:38:01 -0600 https://www.underconsideration.com/brandnew/archives/branding_a_food_truck.php
Categories: News

Noted: New Logo and Identity for APN Outdoor by Hulsbosch

Brand new - Wed, 04/18/2018 - 15:35
(Est. 2004) "APN Outdoor Group Limited is a publicly listed company on the Australian Stock Exchange. As the most progressive leaders in Outdoor advertising across Australia and New Zealand, APN Outdoor boasts 36,000 high-impact sites in attention-grabbing locations. APN Outdoor is committed to driving the “The Great ‘Outdoors’” New Logo and Identity for APN Outdoor by Hulsbosch

(Est. 2004) "APN Outdoor Group Limited is a publicly listed company on the Australian Stock Exchange. As the most progressive leaders in Outdoor advertising across Australia and New Zealand, APN Outdoor boasts 36,000 high-impact sites in attention-grabbing locations. APN Outdoor is committed to driving the Outdoor industry forward and is constantly investing in research and innovation to produce improved results for its advertisers."

Design by
Hulsbosch (Sydney, Australia)

Related links
N/A

Relevant quote
The new look and feel for APN Outdoor cements a new chapter of leadership with a progressive brand concept that secures a smarter impact for the business. At the centre of the Hulsbosch work is a logo that is a symbol of change for the long term that will stand out. The visual identity builds on the APN Outdoor communication heritage, leveraging their distinctive colorisation alongside a striking modern design solution. The creative outcomes offer brand versatility suitable for a wider remit activated in digital and new technologies.

Images (opinion after)

New Logo and Identity for APN Outdoor by Hulsbosch Logo. New Logo and Identity for APN Outdoor by Hulsbosch Tagline. New Logo and Identity for APN Outdoor by Hulsbosch Business cards. New Logo and Identity for APN Outdoor by Hulsbosch Stationery. New Logo and Identity for APN Outdoor by Hulsbosch Annual report. New Logo and Identity for APN Outdoor by Hulsbosch Presentation materials. New Logo and Identity for APN Outdoor by Hulsbosch Notebooks. New Logo and Identity for APN Outdoor by Hulsbosch New Logo and Identity for APN Outdoor by Hulsbosch Stuff. Video presentation of the new identity.

Opinion
The old logo possibly had a good idea — although, to be honest, I’m not exactly sure what the concept was (a sign within a sign?) — and there could have been something interesting about working the shapes of the letters as the counterspace of each letter but the eventual result was mostly hideous with a terrible secondary font (not that the font itself was terrible but its choice as a pair with the thing above it was wrong). The new logo is kind of clever, with an interesting use of quote marks. Yes, the recent Theos identity did it better or, at least, more elegantly, but the more visual bluntness of this one works well with what the company does, which is putting signs as big as possible wherever possible. The execution is quite on the money, with a good balance of the size and thickness of the quote marks in relationship to the letters and it maintains good readability. The applications are okay… the use of a geometric sans serif for all the headlines feels like a cop-out, would have been good to see something less generic. On the re-use of the quote marks on the headlines I would have probably switched which one goes on top and which one at the bottom because the right quote starts to look like a comma. Overall, though, this has a good impact and is fairly interesting as a system.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Q8AaWzulijY/new_logo_and_identity_for_apn_outdoor_by_hulsbosch.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_apn_outdoor_by_hulsbosch.php Wed, 18 Apr 2018 05:40:36 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_apn_outdoor_by_hulsbosch.php
Categories: News

Noted: New Logo and Identity for Trivago done In-house (Updated)

Brand new - Wed, 04/18/2018 - 15:35
(Est. 2005) "trivago is a global hotel search which empowers more than 120 million travelers every month in their search for the ideal hotel. Our team of over 1300 creative and focused minds from all corners of the globe, wake up every day to build “Off the Beaten Track” New Logo and Identity for Trivago done In-house (Updated)

(Est. 2005) "trivago is a global hotel search which empowers more than 120 million travelers every month in their search for the ideal hotel. Our team of over 1300 creative and focused minds from all corners of the globe, wake up every day to build a hotel search that is straight forward, simple-to-use and unbiased."

Design by
In-house

Related links
Interview with the in-house team

Relevant quote
Wabi seeks to capture and represent our spirit as a company – fluid and ever-evolving, yet simple, authentic, and imperfect. A modern representation of the trust that unifies us and makes us strong, and the authenticity and diversity of opinions that broaden our horizons. A visualization of the imperfect detail of raw ideas and the way we evaluate empirical data to find proof and therefore, focus. A way to show that we never stand still. Capturing how we are driven forward by our entrepreneurial passion and continuous learning, from our own experiences and the experience of others – this is Wabi.

Images (opinion after)

New Logo and Identity for Trivago done In-house (Updated) Logo. New Logo and Identity for Trivago done In-house (Updated) One-color version. New Logo and Identity for Trivago done In-house (Updated) Media kit pages. New Logo and Identity for Trivago done In-house (Updated) PPT template. New Logo and Identity for Trivago done In-house (Updated) A few different versions of the same thing.

Opinion
The old logo was bland but its tricolor execution gave it enough of a visual hook to be somewhat recognizable. Now, those[The] three colors have been transferred to an imperfect ring called “Wabi” (as in Wabi-sabi, I assume). I’m torn between really liking it and heavily disliking it. There is something kind of ballsy about choosing such an abstract ambiguous mark but there is also something pretentious about a hotel search engine trying to get so philosophical about its logo. It’s a hotel search engine. If the colors twisted at the center of the ring, instead of being symmetrical, I think that would have swayed me to the really-liking-it camp. The one-color version… same thing, I kind of like it and see its potential but perhaps for a cooler brand. The wordmark remains the same as before but now in a single color; it’s fine, leaning towards meh. The applications aren’t very inspiring or distinctive but I guess they don’t have to be, as much of what’s above feels more B2B than B2C. Overall, golf clap for ambition but the icon needs a better supporting visual and verbal world to really sell it.

[Update: This logo does not replace the tri-color wordmark. The Wabi addition is for Trivago’s corporate channels and tools.]

http://feedproxy.google.com/~r/ucllc/brandnew/~3/v4Ove9JEmGs/new_logo_and_identity_for_trivago_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_trivago_done_in_house.php Tue, 17 Apr 2018 05:03:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_trivago_done_in_house.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective

Brand new - Wed, 04/18/2018 - 13:30
Established in 1993, PT's Coffee Roasting Co. is, as its name implies, a coffee roaster that's based in Topeka, KS, where it operates one of three retail cafes -- the others are in Kansas City, MO, and in Lawrence, KS -- and operates as a “Wake up and Smell the Bison” New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective

Established in 1993, PT's Coffee Roasting Co. is, as its name implies, a coffee roaster that's based in Topeka, KS, where it operates one of three retail cafes -- the others are in Kansas City, MO, and in Lawrence, KS -- and operates as a macro roaster, selling wholesale across the Midwest. They were one of the first coffee roasters in the U.S. to establish an ethical Direct Trade program with coffee farmers around the world. As part of their 25th anniversary, PT's recently introduced a new identity designed by Kansas City, MO-based Carpenter Collective.

The inspiration behind the updated PT's mark and identity happened on a visit to PT's Coffee headquarters in Topeka, Kansas. Less than two miles from PT's roasting facility, we drove by a herd of bison grazing on the Kansas prairie. The bison of the great plains represents strength, unity and abundance. PT's wanted their new identity to be reflective of these same values as well and connect to their Midwest roots. The design style reinforces the hand-crafted nature of PT's products--making their brand more approachable and memorable in the market.Carpenter Collective project page New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective Logo. New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective Inverse logo. Notice they didn't just turn the same artwork to white but kept what's white white and what's blue blue.

The old logo was very bland, with a somewhat sad-looking brush-like shape of a coffee plant on a pile of dirt. Not the most inspiring or distinctive. The new logo features the darndest, cutest, coolest bison you'll find. It may not be immediately clear why there is a bison on a coffee roaster's logo and even after learning why I'll admit that it's a loose-ended explanation but it's such a fetching depiction that even if it were a jellyfish in that same style I would go along with it. The typography around the bison is bold and perfectly set in a circle. The logo sets the tone for a great range of illustrations and fun, expressive typography.

New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective Illustrations. New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective Small sampling of the old look. We created a labeling system that categorized PT's 70+ roasts and allows them the flexibility to adjust and print each label on-site the day it is roasted.Carpenter Collective project page New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New bags.

The old packaging was mostly passable but it almost looked like motor oil packaging with the heavy use of chevron shapes. The brown color was also a bit heavy-handed and, yes, I understand coffee is brown but its use in the old look was a little too sad. The new packaging changes to a dark blue as its key color and it works beautifully on the new kraft paper bags with the logo rendering a little more subdued while the white labels pop with their brighter color palette. The illustrations are great and the typography is crisp and attractive. I love the use of House Industries' Eames Century Modern stencil variation.

New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective Label details. New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective Canister. New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective Liners. The updated brand identity also extended to their new cafe location in Lawrence, Kansas. Within this system we designed an exterior signage package, interior wayfinding, custom retail shelving that is completely customizable to their needs, a wooden dimensional bison wall piece, wall murals and a flexible menu board.Carpenter Collective project page New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective Exterior. New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective Interior. New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective New Logo, Identity, and Packaging for PT's Coffee Roasting Co. by Carpenter Collective Merch.

As you can see this is endless scrolling fun and there are even more pictures at the project page... The attention to detail -- down to the closed-register sign -- is impressive and the flexibility of the style of illustration adapts great to merchandise, signage, and mural decorations. Overall, this is a great solution for a smaller-scale coffee roaster -- this wouldn't work for something like The Coffee Bean & Tea Leaf (not to mention Starbucks) -- creating a sense of coffee-ness: it's warm, attractive, and satisfying.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/iWu9Qbiq85Y/new_logo_identity_and_packaging_for_pts_coffee_roasting_co_by_carpenter_collective.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_pts_coffee_roasting_co_by_carpenter_collective.php Wed, 18 Apr 2018 04:56:07 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_pts_coffee_roasting_co_by_carpenter_collective.php
Categories: News

Spotted: New Logo and Identity for MobilePay by 1508

Brand new - Tue, 04/17/2018 - 20:15
New Logo and Identity for MobilePay by 1508 Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo for Canale 5 done In-house

Brand new - Tue, 04/17/2018 - 20:15
New Logo for Canale 5 done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FlquML-e_vU/new_logo_for_canale_5_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_canale_5_done_in_house.php Tue, 17 Apr 2018 12:17:17 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_canale_5_done_in_house.php
Categories: News

Linked: Movie Studio Logo Glitch Effect

Brand new - Tue, 04/17/2018 - 15:55
The Onion nails it: "Cool Glitch Effect On Movie Studio Logo Must Mean Shit About To Go Down". Movie Studio Logo Glitch Effect The Onion nails it: "Cool Glitch Effect On Movie Studio Logo Must Mean Shit About To Go Down". http://feedproxy.google.com/~r/ucllc/brandnew/~3/SZk1eOMyXs0/movie_studio_logo_glitch_effect.php https://www.underconsideration.com/brandnew/archives/movie_studio_logo_glitch_effect.php Tue, 17 Apr 2018 05:24:55 -0600 https://www.underconsideration.com/brandnew/archives/movie_studio_logo_glitch_effect.php
Categories: News

Noted: New Logo and Identity for Trivago done In-house

Brand new - Tue, 04/17/2018 - 15:55
(Est. 2005) "trivago is a global hotel search which empowers more than 120 million travelers every month in their search for the ideal hotel. Our team of over 1300 creative and focused minds from all corners of the globe, wake up every day to build “Off the Beaten Track” New Logo and Identity for Trivago done In-house

(Est. 2005) "trivago is a global hotel search which empowers more than 120 million travelers every month in their search for the ideal hotel. Our team of over 1300 creative and focused minds from all corners of the globe, wake up every day to build a hotel search that is straight forward, simple-to-use and unbiased."

Design by
In-house

Related links
Interview with the in-house team

Relevant quote
Wabi seeks to capture and represent our spirit as a company – fluid and ever-evolving, yet simple, authentic, and imperfect. A modern representation of the trust that unifies us and makes us strong, and the authenticity and diversity of opinions that broaden our horizons. A visualization of the imperfect detail of raw ideas and the way we evaluate empirical data to find proof and therefore, focus. A way to show that we never stand still. Capturing how we are driven forward by our entrepreneurial passion and continuous learning, from our own experiences and the experience of others – this is Wabi.

Images (opinion after)

New Logo and Identity for Trivago done In-house Logo. New Logo and Identity for Trivago done In-house One-color version. New Logo and Identity for Trivago done In-house Media kit pages. New Logo and Identity for Trivago done In-house PPT template. New Logo and Identity for Trivago done In-house A few different versions of the same thing.

Opinion
The old logo was bland but its tricolor execution gave it enough of a visual hook to be somewhat recognizable. Now, those three colors have been transferred to an imperfect ring called “Wabi” (as in Wabi-sabi, I assume). I’m torn between really liking it and heavily disliking it. There is something kind of ballsy about choosing such an abstract ambiguous mark but there is also something pretentious about a hotel search engine trying to get so philosophical about its logo. It’s a hotel search engine. If the colors twisted at the center of the ring, instead of being symmetrical, I think that would have swayed me to the really-liking-it camp. The one-color version… same thing, I kind of like it and see its potential but perhaps for a cooler brand. The wordmark remains the same as before but now in a single color; it’s fine, leaning towards meh. The applications aren’t very inspiring or distinctive but I guess they don’t have to be, as much of what’s above feels more B2B than B2C. Overall, golf clap for ambition but the icon needs a better supporting visual and verbal world to really sell it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/v4Ove9JEmGs/new_logo_and_identity_for_trivago_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_trivago_done_in_house.php Tue, 17 Apr 2018 05:03:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_trivago_done_in_house.php
Categories: News

Reviewed: New Logo and Identity for Battersea by Pentagram

Brand new - Tue, 04/17/2018 - 12:40
Established in 1860, Battersea (previously Battersea Dogs & Cats Home and originally Temporary Home for Lost and Starving Dogs) is an animal shelter with three locations in South East England: the London center in Battersea, the Old Windsor center in Berkshire, and the Brands Hatch “Look what the Watercolor Dragged In” New Logo and Identity for Battersea by Pentagram

Established in 1860, Battersea (previously Battersea Dogs & Cats Home and originally Temporary Home for Lost and Starving Dogs) is an animal shelter with three locations in South East England: the London center in Battersea, the Old Windsor center in Berkshire, and the Brands Hatch center in Kent. Named after its location in Battersea Park -- near, yes, Battersea Power Station of Pink Floyd album cover fame -- Battersea takes care of approximately 7,000 animals each year and accepts any dog or cat of any age, breed, or health status, never turning one away. Funded by public donations, the organization has helped over 3 million animals in its 158 year history. Earlier this month, Battersea introduced a new identity designed by London, UK-based Pentagram partner Marina Willer with brand strategy and tone of voice by partner Naresh Ramchandani.

Under Pentagram's strategic guidance, the 'Dogs & Cats Home' descriptor was dropped from the majority of communications. Instead, Pentagram placed the emphasis on the charity's commitment to unconditionally care for all dogs and cats, and developed a brand line that acts as a steadfast manifesto for Battersea: 'Here for every dog and cat.'Pentagram project page New Logo and Identity for Battersea by Pentagram Logo variations with single head. Illustrations by Hiromi Suzuki. Informed by the brand idea, the dynamic visual identity created by Pentagram uses a "family" of hand-drawn watercolour illustrations to humanely emphasise Battersea's commitment to care for every dog and cat. Retaining Battersea's signature blue, the watercolours - made up of five dogs and five cats - are used in varying combinations, giving Battersea the flexibility to tell a rich and diverse story across all of its platforms.

The abstract illustrations are designed to subtly communicate Battersea's story; they appeal to people's compassion and humanity, without victimising or stigmatising the animals. While the characters are devoid of facial features, they remain expressive and retain a strong sense of individuality: celebrating the diverse range of personalities found among Battersea's dogs and cats, while emphasising the human intervention required to make them whole.

The warmth, kindness and humanity expressed by the watercolour is balanced with a sharp Franklin Gothic wordmark, which injects an element of authority to the visual identity.Pentagram project page New Logo and Identity for Battersea by Pentagram Grid of heads. New Logo and Identity for Battersea by Pentagram Illustration detail.

The old logo was about what you would expect from an animal shelter -- some kind of depiction of a dog and/or cat -- and this one was nicely done with one of each drawn cuddled together and aptly placed inside a circle with decent typography. It was much better than many other shelters and veterinary logos out there but still on the forgettable end of the spectrum. The new logo, by contrast, breaks away from the segment's typical logos with a very charming set of watercolor heads of cats and dogs, illustrated by San Francisco, CA-based Hiromi Suzuki, that float super cutely above a strong wordmark. It's a combination that works great with the watercolor blobs adding a touch of softness, the black ears/whiskers/noses marks a touch of whimsy, and the condensed uppercase Franklin Gothic a touch of seriousness. The logo is now more endearing, memorable, and distinctive.

New Logo and Identity for Battersea by Pentagram New Logo and Identity for Battersea by Pentagram New Logo and Identity for Battersea by Pentagram Various ads. New Logo and Identity for Battersea by Pentagram Social media accounts.

The applications are okay. I'm not crazy about the use of the extra loose headlines in the ads that echo the typesetting of the logo as they feel like don't-do-drugs-public-service-announcement ads. It's like they feel too alarmist when the message is actually trying to be lighthearted. A secondary typeface would have probably helped the ads so that it's not all uppercase Franklin Gothic all the time. The illustration on the logo in the ads works as a great accent.

New Logo and Identity for Battersea by Pentagram Mug. New Logo and Identity for Battersea by Pentagram Tote. New Logo and Identity for Battersea by Pentagram T-shirt. New Logo and Identity for Battersea by Pentagram Plates.

These other kind of applications, I would buy one of each, on the spot.

A key focus while developing the identity was to create a brand that could flex and adapt based on the audience. This is particularly useful for Battersea's public-facing programmes and fundraising initiatives, which lean into the joyful part of the brand personality. 'Muddy Dog', a fundraising challenge from Battersea, takes a playful spin on the master identity and uses tongue-in-cheek headlines to engage with its audience. In addition, Pentagram created a playful hand-drawn typeface, Battersea Paws, to reflect this loud and fun personality.Pentagram project page New Logo and Identity for Battersea by Pentagram Muddy Dog logo. New Logo and Identity for Battersea by Pentagram New Logo and Identity for Battersea by Pentagram Muddy dog posters.

The Muddy Dog extension is fantastic, even if you don't know this initiative logo is based on the new organization logo, it works great on its own. The palette of light blue and mud is unexpectedly cool and here we do see the use of a different font -- a custom one just for this -- that helps break the monotony of the other ads. Overall, this is a wonderful update for a wonderful organization that deserves all the good things.

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Categories: News

Spotted: New Logo and Identity for Diatly by Brand Brothers

Brand new - Mon, 04/16/2018 - 20:30
New Logo and Identity for Diatly by Brand Brothers Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo for Hanoi Football Club by Hiep Nguyen

Brand new - Mon, 04/16/2018 - 19:25
New Logo for Hanoi Football Club by Hiep Nguyen Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_vK7W_fyCq8/new_logo_for_hanoi_football_club_by_hiep_nguyen.php https://www.underconsideration.com/brandnew/archives/new_logo_for_hanoi_football_club_by_hiep_nguyen.php Mon, 16 Apr 2018 12:06:10 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_hanoi_football_club_by_hiep_nguyen.php
Categories: News

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