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News

Linked: Flags from Data

Brand new - Fri, 02/23/2018 - 16:20
I mention flags often enough in the Linked section that I thought this deserved a mention: Olivia Johnson has designed flags based on data from the 2016 American Community Survey assigning a shape each to the population, housing, economy, and education of each state then Flags from Data Visit Link I mention flags often enough in the Linked section that I thought this deserved a mention: Olivia Johnson has designed flags based on data from the 2016 American Community Survey assigning a shape each to the population, housing, economy, and education of each state then modulating their position, color, and size based on the numbers. http://feedproxy.google.com/~r/ucllc/brandnew/~3/HC8tDVANG9U/flags_from_data.php https://www.underconsideration.com/brandnew/archives/flags_from_data.php Fri, 23 Feb 2018 05:47:51 -0600 https://www.underconsideration.com/brandnew/archives/flags_from_data.php
Categories: News

Noted: New Name, Logo, and Identity for Kopter by Winkreative

Brand new - Fri, 02/23/2018 - 16:20
(Est. 2007, originally Marenco Swiss Helicopter) "Kopter Group was founded in 2007 for the purpose of developing, building and supporting a new generation of turbine helicopters. With this industrial vision, Kopter Group developed the SH09, guaranteeing to the operator superior operational performance, safety and life “A New Spin on the Swiss Cross” New Name, Logo, and Identity for Kopter by Winkreative

(Est. 2007, originally Marenco Swiss Helicopter) "Kopter Group was founded in 2007 for the purpose of developing, building and supporting a new generation of turbine helicopters. With this industrial vision, Kopter Group developed the SH09, guaranteeing to the operator superior operational performance, safety and life cycle economics that make the difference. Delivering best in class hot and high performance, the largest cabin/cargo volumes, outstanding modularity and latest generation electronic systems, the SH09 helicopter is built for the most demanding missions."

Design by
Winkreative

Related links
Winkreative project page
Kopter press release

Relevant quote
Winkreative took inspiration from the simplicity of good aircraft design, and the trust it instills in pilots and passengers alike. We conceived the name Kopter for its strong, single-minded confidence and ownability. The Swiss flag and the aircraft’s rotor blades served as reference points for the brand’s new logo and colour palette. Now launched, the brand positions Kopter with a newfound assurance that will take it to ambitious new heights.

Images (opinion after)

New Name, Logo, and Identity for Kopter by Winkreative Logo. New Name, Logo, and Identity for Kopter by Winkreative Icon detail. Your browser does not support the video tag. Logo animation. New Name, Logo, and Identity for Kopter by Winkreative Brand book. New Name, Logo, and Identity for Kopter by Winkreative Pens. New Name, Logo, and Identity for Kopter by Winkreative Tote. New Name, Logo, and Identity for Kopter by Winkreative Livery.

Opinion
Even for swoosh standards the old logo was bad with two unrelated swooshes flailing in the wind and surrounding some decent but totally boring typography. It’s a good thing everything got thrown out the window here, including the name. The new logo features a great icon that is a mix of the ever-present Swiss Cross and helicopter blades that exactly conveys the two key things about this company: it’s Swiss and it’s about helicopters. The wordmark is nice too; nothing super interesting but well executed and balanced. The livery looks pretty great too but that might be because the helicopter is slick AF.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nfM-R3C9ac0/new_name_logo_and_identity_for_kopter_by_winkreative.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_kopter_by_winkreative.php Fri, 23 Feb 2018 05:31:22 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_kopter_by_winkreative.php
Categories: News

Reviewed: Friday Likes 237: From Phantom and Faze, Daniel Barkle, and Estudio Altillo

Brand new - Fri, 02/23/2018 - 13:10
Some charming logos anchor this week's projects with work from Greece, London, and Rosario. “From Phantom and Faze, Daniel Barkle, and Estudio Altillo” Friday Likes 237

Some charming logos anchor this week's projects with work from Greece, London, and Rosario.

Utopia by Phantom and Faze Utopia by Phantom

Utopia is a tour operator in Dubai that specializes in trips to Greece and its identity is, literally, a gateway into the picturesque country. Designed by Thessaloniki, Greece-based Phantom and Pallíni, Greece-based Faze the logo turns the somewhat cliché architectural element of the arches and blue accents found in Cyclades but does it in a beautiful way that plays with dimension, perception, and negative space, making it more interesting and memorable. I could do without the postage-stamp holding shape but oh well. The logo is accompanied by a range of charming illustrations and attractively presented by Athens, Greece-based Alexandros Mavrogiannis in 3D-made little dioramas of abstracted shapes from Cyclades. See full project

Daniel Barkle by Daniel Barkle Daniel Barkle by Daniel Barkle

Daniel Barkle is graphic designer and art director in London, UK, and for this own identity he brought some dazzle with a holographic rainbow paper that makes the pieces pretty hard to ignore. The materials are hand-embossed with a smiley face that pairs nicely with the otherwise spare layouts and typography. This is a great way to pull off simplicity with an element of surprise -- without the rainbow paper, this would probably yield more : ( than : ) See full project

Churrasquería by Estudio Altillo Churrasquería by Estudio Altillo

Churrasquería is a steakhouse in Rosário, Argentina, promising a simple combination: meat and vermouth. The logo, designed by local firm Estudio Altillo features a slab serif wrapped around the side of a piece of a meat and it's gloriously lo-fi, almost bad, but somehow awesome. The rest of the identity is okay -- there is a lot of use of that slab serif, which isn't exactly my favorite but it's all done with enough confidence and joy -- plus, there is the pot of gold at the end of the rainbow that is Argentinian beef that makes it all worth it. The hand-painted applications, the modest neon sign, and the open face letterboard signs all ooze authentic charm. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WUpEGKb6VGQ/friday_likes_237.php https://www.underconsideration.com/brandnew/archives/friday_likes_237.php Fri, 23 Feb 2018 05:09:04 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_237.php
Categories: News

Spotted: New Logo for Kids Helpline

Brand new - Thu, 02/22/2018 - 20:05
New Logo for Kids Helpline Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ykm6Ih5VJUE/new_logo_for_kids_helpline.php https://www.underconsideration.com/brandnew/archives/new_logo_for_kids_helpline.php Thu, 22 Feb 2018 12:08:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_kids_helpline.php
Categories: News

Spotted: New Logo for North Dallas Bank & Trust Co. by PAVLOV

Brand new - Thu, 02/22/2018 - 20:05
New Logo for North Dallas Bank & Trust Co. by PAVLOV Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/HakaAHXd-d4/new_logo_for_north_dallas_bank_trust_co_by_pavlov.php https://www.underconsideration.com/brandnew/archives/new_logo_for_north_dallas_bank_trust_co_by_pavlov.php Thu, 22 Feb 2018 11:02:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_north_dallas_bank_trust_co_by_pavlov.php
Categories: News

Linked: Bernie-ciaga

Brand new - Thu, 02/22/2018 - 15:50
Fashion house Balenciaga is selling a $350 cap featuring a Bernie Sanders-esque logo. Further clicking reveals it's part of designer Demna Gvasalia fall/winter 2017 Balenciaga show. Bernie-ciaga Visit Link Fashion house Balenciaga is selling a $350 cap featuring a Bernie Sanders-esque logo. Further clicking reveals it's part of designer Demna Gvasalia fall/winter 2017 Balenciaga show. http://feedproxy.google.com/~r/ucllc/brandnew/~3/XWFhU0zH-nA/bernie-ciaga.php https://www.underconsideration.com/brandnew/archives/bernie-ciaga.php Thu, 22 Feb 2018 05:40:02 -0600 https://www.underconsideration.com/brandnew/archives/bernie-ciaga.php
Categories: News

Noted: New Logo and Identity for Tacodeli by The Butler Bros

Brand new - Thu, 02/22/2018 - 15:50
(Est. 1999) "Tacodeli opened in Austin in 1999, but our story began long before in Mexico City. That's where our founder Roberto grew up and first fell in love with the magical flavors of the taqueria. Years later, his childhood memories mixed with Austin's friendly “More Taco, Less Tacky” New Logo and Identity for Tacodeli by The Butler Bros

(Est. 1999) "Tacodeli opened in Austin in 1999, but our story began long before in Mexico City. That's where our founder Roberto grew up and first fell in love with the magical flavors of the taqueria. Years later, his childhood memories mixed with Austin's friendly vibes to inspire Tacodeli's food and the way we share it. The result is a big, ambitious menu, prepared by hand every day. A healthy obsession with both the quality of our ingredients and the quality of our lives. And a merging of flavors from both sides of our heritage to create something all its own. We extend a warm welcome to anyone who's hungry for something different." Tacodeli has 10 locations across Austin, Dallas, Plano and Houston, Texas.

Design by
The Butler Bros (Austin, TX)

Related links
The Butler Bros project page

Relevant quote
Tacodeli needed to refine their branding to support their growth into new markets outside of Austin. We embraced the quirkiness of their original wordmark while modernizing its style and improving legibility. The pattern and iconography were inspired by vintage Mexican ceramic tile. The new visual identity was used to update every customer touchpoint from menus to packaging to the website.

Images (opinion after)

New Logo and Identity for Tacodeli by The Butler Bros Logo. New Logo and Identity for Tacodeli by The Butler Bros Icon set. New Logo and Identity for Tacodeli by The Butler Bros Signage. New Logo and Identity for Tacodeli by The Butler Bros Packaging. New Logo and Identity for Tacodeli by The Butler Bros Menu boards. New Logo and Identity for Tacodeli by The Butler Bros New Logo and Identity for Tacodeli by The Butler Bros Interior details. New Logo and Identity for Tacodeli by The Butler Bros Soda machine. New Logo and Identity for Tacodeli by The Butler Bros Salsa signage.

Opinion
The old logo was pretty tacky with its overwrought wordmark and questionable illustration of a mariachi eating a taco. Luckily, the mariachi is gone and the wordmark has been cleaned up pretty nicely, managing to maintain the quirkiness of the original but done in a more tasteful way that signals the growth of the restaurant chain from a local secret to a regional staple. The identity introduces a few interesting elements to liven up the materials: a floral pattern, the use of HWT Artz, and sticking mostly to a blue and yellow palette (which may seem odd for a restaurant but it works well here). The identity is Mexican-ish but without being too literal about it and there is a restrained playfulness to the applications. I could do with more instances of those icons though, those are great. Overall, a subtle but great improvement for what are arguably some of the best tacos in Austin.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/MGiCJGWfzII/new_logo_and_identity_for_tacodeli_by_the_butler_bros.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tacodeli_by_the_butler_bros.php Thu, 22 Feb 2018 05:15:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tacodeli_by_the_butler_bros.php
Categories: News

Reviewed: New Look of the Games for the XXIII Olympic Winter Games by Interbrand

Brand new - Thu, 02/22/2018 - 15:50
Needing little explanation since you are probably watching it right now, the XXIII Olympic Winter Games have been held for nearly two weeks, ending this Sunday, in PyeongChang, Gangwon Province, the Republic of Korea. In the background of all the action is the Look of “Spelling Snowflakes” New Look of the Games for the XXIII Olympic Winter Games by Interbrand

Needing little explanation since you are probably watching it right now, the XXIII Olympic Winter Games have been held for nearly two weeks, ending this Sunday, in PyeongChang, Gangwon Province, the Republic of Korea. In the background of all the action is the Look of the Games, which was designed by the Seoul office of Interbrand.

Elements of [the Hangul alphabet, which was created in the 15th century by Sejong the Great to promote widespread literacy] are woven throughout the identity, drawing on Korean national heritage to tell a unifying--and igniting--story. A historical study of Hangul typography informed geometric designs that contain keywords representing the harmony of audiences and athletes at the games. Shapes and colors created by the overlap of letters signify the interplay of cultures, and the opening up of new possibilities. Implicit in all this is the "Passion.Connected." tagline, created to convey the spirit shared by all those connected to the Games.Interbrand project page Video presentation of the design. New Look of the Games for the XXIII Olympic Winter Games by Interbrand A sample of the Hangul alphabet. New Look of the Games for the XXIII Olympic Winter Games by Interbrand How the elements come together. New Look of the Games for the XXIII Olympic Winter Games by Interbrand Snowflakes.

The concept of using the Hangul alphabet is probably not the most groundbreaking idea but when it's such an important part of the host country -- October 9 is Hangul Day, a holiday celebrating the invention and the proclamation of it as the alphabet of the Korean language -- and it has such distinctive forms that, to most viewers, will look as graphics rather than letters, it's an appropriate idea to build upon and infuse the applications with the culture of the host country.

The alphabet is executed in what would be the equivalent of a geometric sans serif and it's the only trait that links the Look back to the logo, which I still think is a weird Olympics logo.

New Look of the Games for the XXIII Olympic Winter Games by Interbrand New Look of the Games for the XXIII Olympic Winter Games by Interbrand New Look of the Games for the XXIII Olympic Winter Games by Interbrand New Look of the Games for the XXIII Olympic Winter Games by Interbrand New Look of the Games for the XXIII Olympic Winter Games by Interbrand Various applications.

The Look of the Games passes almost unperceived, which could be considered a good thing -- viewers tune in to watch people do amazing things not graphics do amazing things -- but it's almost like a non-Look. It's mostly attractive once you notice it... the overlays are nicely handled, the snowflakes add some texture, and the color palette is pleasant but, ultimately, there isn't a clear or exciting statement, which may be the statement itself -- to be subtle. One thing that does bother me is the lack of connection between the Look and the pictograms, a synergy that was really well handled in Rio but the devil's advocate view is that not everything can look exactly the same.

Overall, a strong effort and an effective application in what has to be one of the most difficult projects but compared to the exciting and energetic Looks of Winter Olympics like Sochi or Vancouver, it didn't make a strong impression.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vtzSUd-IjAY/new_look_of_the_games_for_the_xxiii_olympic_winter_games.php https://www.underconsideration.com/brandnew/archives/new_look_of_the_games_for_the_xxiii_olympic_winter_games.php Thu, 22 Feb 2018 04:31:50 -0600 https://www.underconsideration.com/brandnew/archives/new_look_of_the_games_for_the_xxiii_olympic_winter_games.php
Categories: News

Reviewed: New Look of the Games for the XXIII Olympic Winter Games

Brand new - Thu, 02/22/2018 - 12:40
Needing little explanation since you are probably watching it right now, the XXIII Olympic Winter Games have been held for nearly two weeks, ending this Sunday, in PyeongChang, Gangwon Province, the Republic of Korea. In the background of all the action is the Look of “Spelling Snowflakes” New Look of the Games for the XXIII Olympic Winter Games

Needing little explanation since you are probably watching it right now, the XXIII Olympic Winter Games have been held for nearly two weeks, ending this Sunday, in PyeongChang, Gangwon Province, the Republic of Korea. In the background of all the action is the Look of the Games, which was designed by the Seoul office of Interbrand.

Elements of [the Hangul alphabet, which was created in the 15th century by Sejong the Great to promote widespread literacy] are woven throughout the identity, drawing on Korean national heritage to tell a unifying--and igniting--story. A historical study of Hangul typography informed geometric designs that contain keywords representing the harmony of audiences and athletes at the games. Shapes and colors created by the overlap of letters signify the interplay of cultures, and the opening up of new possibilities. Implicit in all this is the "Passion.Connected." tagline, created to convey the spirit shared by all those connected to the Games.Interbrand project page Video presentation of the design. New Look of the Games for the XXIII Olympic Winter Games A sample of the Hangul alphabet. New Look of the Games for the XXIII Olympic Winter Games How the elements come together. New Look of the Games for the XXIII Olympic Winter Games Snowflakes.

The concept of using the Hangul alphabet is probably not the most groundbreaking idea but when it's such an important part of the host country -- October 9 is Hangul Day, a holiday celebrating the invention and the proclamation of it as the alphabet of the Korean language -- and it has such distinctive forms that, to most viewers, will look as graphics rather than letters, it's an appropriate idea to build upon and infuse the applications with the culture of the host country.

The alphabet is executed in what would be the equivalent of a geometric sans serif and it's the only trait that links the Look back to the logo, which I still think is a weird Olympics logo.

New Look of the Games for the XXIII Olympic Winter Games New Look of the Games for the XXIII Olympic Winter Games New Look of the Games for the XXIII Olympic Winter Games New Look of the Games for the XXIII Olympic Winter Games New Look of the Games for the XXIII Olympic Winter Games Various applications.

The Look of the Games passes almost unperceived, which could be considered a good thing -- viewers tune in to watch people do amazing things not graphics do amazing things -- but it's almost like a non-Look. It's mostly attractive once you notice it... the overlays are nicely handled, the snowflakes add some texture, and the color palette is pleasant but, ultimately, there isn't a clear or exciting statement, which may be the statement itself -- to be subtle. One thing that does bother me is the lack of connection between the Look and the pictograms, a synergy that was really well handled in Rio but the devil's advocate view is that not everything can look exactly the same.

Overall, a strong effort and an effective application in what has to be one of the most difficult projects but compared to the exciting and energetic Looks of Winter Olympics like Sochi or Vancouver, it didn't make a strong impression.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vtzSUd-IjAY/new_look_of_the_games_for_the_xxiii_olympic_winter_games.php https://www.underconsideration.com/brandnew/archives/new_look_of_the_games_for_the_xxiii_olympic_winter_games.php Thu, 22 Feb 2018 04:31:50 -0600 https://www.underconsideration.com/brandnew/archives/new_look_of_the_games_for_the_xxiii_olympic_winter_games.php
Categories: News

Spotted: New Logo for EDIAdmin

Brand new - Wed, 02/21/2018 - 19:30
New Logo for EDIAdmin Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Eqs7ODqBXW8/new_logo_for_ediadmin.php https://www.underconsideration.com/brandnew/archives/new_logo_for_ediadmin.php Wed, 21 Feb 2018 12:00:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_ediadmin.php
Categories: News

Spotted: New Logo for Typeform

Brand new - Wed, 02/21/2018 - 19:30
New Logo for Typeform Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/CBpaylOICYU/new_logo_for_typeform.php https://www.underconsideration.com/brandnew/archives/new_logo_for_typeform.php Wed, 21 Feb 2018 11:52:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_typeform.php
Categories: News

Reviewed: New Logo and Identity for AdAge by OCD

Brand new - Wed, 02/21/2018 - 16:15
Established in 1930 (originally as Advertising Age), AdAge is a global media platform focused on "curated creativity, data and analysis, people and culture, and innovation and forecasting". Originally published as a broadsheet newspaper, AdAge still has a strong print presence, pumping out 24 issues a “In this Day and Age” New Logo and Identity for AdAge by OCD

Established in 1930 (originally as Advertising Age), AdAge is a global media platform focused on "curated creativity, data and analysis, people and culture, and innovation and forecasting". Originally published as a broadsheet newspaper, AdAge still has a strong print presence, pumping out 24 issues a year of the eponymous magazine to more than 60,000 subscribers as well as now having a major online presence with 2.4 million unique visitors a year to its online content and over 3,000 attendees to its numerous events across the year. A part of Crain Communications, AdAge also manages Creativity (magazine and online publication) and DataCenter, a cache of industry data. Last September, AdAge introduced a new identity designed by New York, NY-based OCD.

The move from Advertising Age to Ad Age was a no brainer. It was past time for the masthead to align with the vernacular. The lettering was crafted by Tobias Frere-Jones. It is based on the original 1930s masthead.OCD project page New Logo and Identity for AdAge by OCD 1930s logo that the new logo is based on. New Logo and Identity for AdAge by OCD Logo. New Logo and Identity for AdAge by OCD Logo details. New Logo and Identity for AdAge by OCD Vertical alignment variation. New Logo and Identity for AdAge by OCD Stacked variation.

The old logo wasn't bad but it wasn't good either. To me it always looked like an old-school, old-fashioned, Mad-Men-era-holding representation of the advertising industry. Neither the logo nor the magazine ever felt fresh or contemporary even if the content was. The new logo, despite being based on a nearly 90-year-old logo, feels infinitely more energetic, engaging, and contemporary. Drawn by Tobias Frere-Jones the logo is a wonderful modern interpretation of Kabel and while it still operates within the minimalist sans serif trend, the "g" gives it a unique and memorable twist and the way that "g" is sort of pinching the "A" is extra delicious.

The logo has a nice flexibility to be stacked or rotated vertically as well as being paired with the myriad events/initiatives/sister-products that AdAge produces and adapting to being in a primary or secondary role.

Ad Age brand architecture was reorganized into a three-tiered system that prioritized the content that is most important to readers: Creativity and Datacenter. Tier 2 is primarily events and awards. And Tier 3 is everything else. Tier 3 uses a type-only treatment of initiatives to reduce logo clutter.

Each Tier 2 event is supported by a custom banding system. The first to roll out was Ad Age Next with a warm palette and consistent band height.OCD project page New Logo and Identity for AdAge by OCD New Logo and Identity for AdAge by OCD Sub-brands. Advertising moves fast. The news moves faster. Ad Age needed a rinse-and-repeat system that looked fresh everytime. The typographic tool kit leans into Ad Age's newspaper heritage; three typefaces and a commitment to easy-reading columns on all platforms.

The bands of color further supported efficiency. When you need a design element, you have all of the stripes. When you need the design to get out of the way, you have fewer stripes. The seventeen-color palette brings variability.OCD project page New Logo and Identity for AdAge by OCD Type and colors. New Logo and Identity for AdAge by OCD One-page guideline cheat sheet. New Logo and Identity for AdAge by OCD New Logo and Identity for AdAge by OCD Business cards. New Logo and Identity for AdAge by OCD Banners.

The identity is based on a system of colorful and bold stripes with the logo sitting prominently on the top or the side along with a solid use of clear and bold typography, giving it flexibility to adapt to banners, newsletters, social media posts, and more.

New Logo and Identity for AdAge by OCD Tote. New Logo and Identity for AdAge by OCD Pillows and mug.

Oddly, I really want one of those pillows.

New Logo and Identity for AdAge by OCD Sampling of old covers. New Logo and Identity for AdAge by OCD New covers. New Logo and Identity for AdAge by OCD Interiors.

The magazine is a major improvement with the covers having a really bold presence and now that the logo isn't 5 miles long, "AdAge" sits big and proud at the top. The story callouts on the cover are nicely handled inside the color bars and the serif, Exchange, adds a great touch of classiness. Overall, this is a very positive evolution that breathes new life into what looked like a really tired, out of touch brand.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Oman1tGtOPM/new_logo_and_identity_for_adage_by_ocd.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_adage_by_ocd.php Wed, 21 Feb 2018 04:49:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_adage_by_ocd.php
Categories: News

Linked: England World Cup Uniform Type

Brand new - Wed, 02/21/2018 - 15:10
Craig Ward was commissioned to design a typeface for Nike's England uniforms for the 2018 World Cup. I'm not a fan of the typeface but the numerals are amazing. England World Cup Uniform Type Visit Link Craig Ward was commissioned to design a typeface for Nike's England uniforms for the 2018 World Cup. I'm not a fan of the typeface but the numerals are amazing. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Q_YvkymRavo/england_world_cup_uniform_type.php https://www.underconsideration.com/brandnew/archives/england_world_cup_uniform_type.php Wed, 21 Feb 2018 06:04:09 -0600 https://www.underconsideration.com/brandnew/archives/england_world_cup_uniform_type.php
Categories: News

Noted: New Logo for Doctor Who by LittleHawk

Brand new - Wed, 02/21/2018 - 15:10
(Est. 1963) "Doctor Who is a British science-fiction television programme produced by the BBC since 1963. The programme depicts the adventures of a Time Lord called "the Doctor", an extraterrestrial being from the planet Gallifrey. The Doctor explores the universe in a time-travelling space ship “Dear Lord” New Logo for Doctor Who by LittleHawk

(Est. 1963) "Doctor Who is a British science-fiction television programme produced by the BBC since 1963. The programme depicts the adventures of a Time Lord called "the Doctor", an extraterrestrial being from the planet Gallifrey. The Doctor explores the universe in a time-travelling space ship called the TARDIS. Its exterior appears as a blue British police box, which was a common sight in Britain in 1963 when the series first aired. Accompanied by a number of companions, the Doctor combats a variety of foes, while working to save civilisations and help people in need. Twelve actors have headlined the series as the Doctor. The transition from one actor to another is written into the plot of the show with the concept of regeneration into a new incarnation - an idea introduced in 1966 to allow the show to continue after the departure of original lead William Hartnell who was becoming very ill at the time. The concept is that this is a Time Lord trait through which the character of the Doctor takes on a new body and personality to recover from a severe injury or anything that would otherwise kill a normal person. Each actor's portrayal differs, but all represent stages in the life of the same character and form a single narrative. The time-travelling feature of the plot means that different incarnations of the Doctor occasionally meet. The Doctor is currently portrayed by Jodie Whittaker, who took on the role after Peter Capaldi's exit in [2017]" (Wikipedia)

Design by
LittleHawk (London, UK)

Related links
BBC announcement

Images (opinion after)

New Logo for Doctor Who by LittleHawk Logo. New Logo for Doctor Who by LittleHawk Full render versions, before and after. New Logo for Doctor Who by LittleHawk Promo image. New Logo for Doctor Who by LittleHawk Shorthand logo. Logo animation.

Opinion
Even though this may lose me some fans, I will admit that I have never watched an episode of Doctor Who — I know about it, certainly, but on a scale from zero to Whovian I don’t even rank. Nonetheless, this is the first time I’m excited about a Doctor Who logo… maybe in part because the next Doctor is the first woman incarnation or maybe because the past two or three logos were kind of meh. There is a very nice elegance to this new logo with the thin typography and I really like the tension created by the line going across the wordmark. I wonder if the serifs should have been tapered into wisps to match the notches created by the line and make it all a little more cohesive. The animation is bad-ass.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/KEAXPUI4Tlo/new_logo_for_doctor_who_by_littlehawk.php https://www.underconsideration.com/brandnew/archives/new_logo_for_doctor_who_by_littlehawk.php Wed, 21 Feb 2018 05:50:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_doctor_who_by_littlehawk.php
Categories: News

Spotted: New Logo for El Pollo Loco

Brand new - Tue, 02/20/2018 - 19:55
New Logo for El Pollo Loco Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/CElwU7AjsQw/new_logo_for_el_pollo_loco.php https://www.underconsideration.com/brandnew/archives/new_logo_for_el_pollo_loco.php Tue, 20 Feb 2018 12:19:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_el_pollo_loco.php
Categories: News

Spotted: New Logo for t3n by Kolle Rebbe

Brand new - Tue, 02/20/2018 - 19:55
New Logo for t3n by Kolle Rebbe Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6A5E6cbLTnU/new_logo_for_t3n_by_kolle_rebbe.php https://www.underconsideration.com/brandnew/archives/new_logo_for_t3n_by_kolle_rebbe.php Tue, 20 Feb 2018 10:50:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_t3n_by_kolle_rebbe.php
Categories: News

Linked: Some Stones

Brand new - Tue, 02/20/2018 - 15:35
Stone Brewing, a craft brewery, is suing MillerCoors over the recent redesign of their light beer, Keystone Light, and their promotions, alleging that MillerCoors is trying to co-opt the "Stone" name and profit off of the small brewery's reputation and name. Some Stones Visit Link Stone Brewing, a craft brewery, is suing MillerCoors over the recent redesign of their light beer, Keystone Light, and their promotions, alleging that MillerCoors is trying to co-opt the "Stone" name and profit off of the small brewery's reputation and name. http://feedproxy.google.com/~r/ucllc/brandnew/~3/VE5hgFhZd18/some_stones.php https://www.underconsideration.com/brandnew/archives/some_stones.php Tue, 20 Feb 2018 05:43:00 -0600 https://www.underconsideration.com/brandnew/archives/some_stones.php
Categories: News

Noted: New Logo for Darling Media

Brand new - Tue, 02/20/2018 - 15:35
(Est. 2009) "Darling Media is dedicated to exploring the complexities of 'the art of being a woman.' Free of shallow or negative messaging, Darling acts as readers' all-in-one psychologist, best friend, career advisor, personal stylist, and travel agent to redefine female-driven digital, social, and print “A Welcomma Addition” New Logo for Darling Media

(Est. 2009) "Darling Media is dedicated to exploring the complexities of 'the art of being a woman.' Free of shallow or negative messaging, Darling acts as readers' all-in-one psychologist, best friend, career advisor, personal stylist, and travel agent to redefine female-driven digital, social, and print content. Darling Magazine challenges cultural ideals of beauty and questions its exaggerated importance by using models of all sizes and by becoming the first magazine to not retouch women's bodies or skin in photos. Founded by Sarah Dubbeldam in 2012, Darling has acquired a large community of unique, intelligent, and influential women who are looking to continue to collaborate with Darling and other like-minded brands. The Darling brand reaches across 5 verticle market segments incluing Darling Magazine, Darlingmagazine.org, @Darling Social Media, Darling Events, and Darling Studios."

Design by
N/A

Related links
Darling Magazine blog post

Relevant quote
Why the comma?

We believe that words are powerful—they are used to build up, to tear down, to debate, to shape—and they are sticky.

Since they hold such impact, we have to handle them carefully, all within thoughtful conversation. In the very beginning years we said, “Darling is like a letter from a friend,” and we are returning to just that sentiment and adding force to it. The comma is the spark, the invitation to conversation that we are sending out to each of you.

All-in-all, it’s a reminder that truth takes time, it takes relationship and it takes love.

Images (opinion after)

New Logo for Darling Media Logo. New Logo for Darling Media Social media icon. New Logo for Darling Media Mission statement. New Logo for Darling Media Cover, before and after. New Logo for Darling Media New Logo for Darling Media New cover.

Opinion
The old logo had the right intention of using a subtle, elegant slab serif but to pull off that kind of simplicity the execution had to be perfect and, well, the kerning between the “N” and the “G” was wider than the thigh gap retouching in the magazines that Darling stands in stark contrast with. (Now that was a metaphor stretch!) But, yeah, the old logo wasn’t bad in general. The new logo jumps on the extra bold serif trend with, um, an extra bold serif that is hard to differentiate from others BUT introduces a comma to the logo, which is a great, distinctive addition. It makes the logo literally feel like the start of a conversation, paying off on its own name, and when paired with a photograph as in the cover, there is a great dynamic between the logo and what each reader will interpret. The social media icon is bold and striking but I wonder if it would have been beneficial or interesting to make the comma smaller and position it low inside the circle so that it would read more as a comma than an apostrophe. Overall, the logo is a major improvement in personality but the biggest gain came, darling, through the concept.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/0EfM9dDtRNs/new_logo_for_darling_media.php https://www.underconsideration.com/brandnew/archives/new_logo_for_darling_media.php Tue, 20 Feb 2018 05:19:36 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_darling_media.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Brown's Brewing Company by id29

Brand new - Tue, 02/20/2018 - 12:20
Established in 1993 (originally as Brown & Moran Brewing Company), Brown's Brewing Company is a craft brewery in Troy, NY, where they operate two taprooms (with pub fare) and two private event spaces. Their main production facility (and where one of their taprooms lives) sits “Pattern Recognition” New Logo, Identity, and Packaging for Brown's Brewing Company by id29

Established in 1993 (originally as Brown & Moran Brewing Company), Brown's Brewing Company is a craft brewery in Troy, NY, where they operate two taprooms (with pub fare) and two private event spaces. Their main production facility (and where one of their taprooms lives) sits on a wonderful location on the banks of the historic Walloomsac River and where they are able to produce over 20,000 barrels of beer for wholesale retail distribution in the region. They brew three year-round beers, around four seasonal beers, four "Revolution Series" beer of adventurous flavors, and a slew of one-off concoctions. Over the course of 2017, Brown's Brewing Company rolled out a new identity and packaging designed by local firm id29, who also designed the previous identity and packaging in 2003.

The updated Brown's brand is a cleaner, more modern approach to their somewhat traditional brand identity. The visual heritage that was articulated in the original design was no longer as relevant in this space. Elements were not abandoned, rather refined and simplified.id29 project page New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Logo.

I liked all the fuzzy detailing in the old logo; the engraved illustration of the brewery was particularly good but after a 13 - 14 years I can see how a change would be welcome, especially with the growing trend of simplification. The new logo maintains the basic structure of the old one but dials down the detail considerably and minimizes the role of the brewery building, which now serves more as an accent than an anchor to the logo. There are some weird proportions and angles to it when seen big but I like its integration into the holding shape. The wordmark is almost the same but with some changes that make it more cohesive (whereas before "BRO" was too condensed in contrast to "WN'S") and easier to use in other applications as a standalone mark. The map of New York state and the date could have easily been skipped as they look tacked on instead of well integrated and the inner shadow in the holding shape is kind of confusing. Overall, though, the logo is more functional and cleaner.

New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Old packaging.

The old packaging was pretty good. It had a classic beer label look but the typography and illustrations were well crafted and it all came together as a cohesive family. Its main drawback being that it looked like a number of other well-designed craft beers.

Moving from 12 oz. bottles to 16 oz. cans presented a design challenge for the new brand; we saw it as a design opportunity. Our modular approach highlights bright colors and geometry over the traditional craft brewing elements that are often found on tallboy cans. This 'wrap' design approach will work well on retail shelves, as there's no actual front of the can to get hidden if rotated incorrectly in the 4-pack.id29 project page New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Oatmeal Stout, before and after. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New cans, year-round beers. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Seasonal beers. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 "Revolution" series. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Lots of good-looking photos.

The new packaging is... different. It's such a drastic change from the previous design that it takes a few minutes to adjust. Relying on wild, abstract patterns to differentiate between beers is a bit of a gamble and it would be a bigger one if Brown's were a more mainstream brand but since it has a smaller, loyal audience it's easier to bring them along for the ride. I like some of the patterns and I appreciate their daringness but I wish there was more unity or cohesiveness to them. While the cans are unified through the typographic bands at the bottom, there is nothing in the patterns that would indicate continuity, which, again, may not be a terrible thing but I like system-y things and these patterns don't quite follow one. The bands at the bottom could all use about an eighth of an inch of extra space on the top and bottom so that they don't feel so cramped and the beer names would have to be either way more different or way more similar as right now it's hard to tell that they are different or not the same. However, despite my logical side of reasoning, I love how these cans look in real life. They are trippy, bold, and make a heck of a statement. Especially those tall "Burst" cans.

New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 6- and 12-pack renders. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 6- and 12-pack IRL. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Various materials. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Shirt. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Pint.

Overall, I like the balance of the more traditional logo and how well that plays in usual brewery applications paired with the crazy-ass patterns, which set up the brewery to do some cool and adventurous designs a few years down the road.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nHo2kCjgfhQ/new_logo_identity_and_packaging_for_browns_brewing_company_by_id29.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_browns_brewing_company_by_id29.php Tue, 20 Feb 2018 04:35:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_browns_brewing_company_by_id29.php
Categories: News

Spotted: New Logo for Morphe Cosmetics

Brand new - Mon, 02/19/2018 - 20:15
New Logo for Morphe Cosmetics Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/u_8JE3rfhl0/new_logo_for_morphe_cosmetics.php https://www.underconsideration.com/brandnew/archives/new_logo_for_morphe_cosmetics.php Mon, 19 Feb 2018 12:12:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_morphe_cosmetics.php
Categories: News

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