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Noted: New Logo for Virginia Tech

Brand new - Tue, 10/31/2017 - 14:40
(Est. 1872) "Virginia Tech takes a hands-on, engaging approach to education, preparing scholars to be leaders in their fields and communities. As the commonwealth's most comprehensive university and its leading research institution, Virginia Tech offers 275 undergraduate and graduate degree programs to more than 33,000 “Do the Hokie Pokey” New Logo for Virginia Tech

(Est. 1872) "Virginia Tech takes a hands-on, engaging approach to education, preparing scholars to be leaders in their fields and communities. As the commonwealth's most comprehensive university and its leading research institution, Virginia Tech offers 275 undergraduate and graduate degree programs to more than 33,000 students and manages a research portfolio of more than $502 million. The university fulfills its land-grant mission of transforming knowledge to practice through technological leadership and by fueling economic growth and job creation locally, regionally, and across Virginia. Through a combination of its three missions of learning, discovery, and engagement, Virginia Tech continually strives to accomplish the charge of its motto Ut Prosim (That I May Serve)."

Design by
N/A

Related links
Virginia Tech brand page
Virginia Tech news article

Relevant quote
Increasingly, the Virginia Tech community thrives at the intersections of academic disciplines. In the university mark, linking the letters with a fluid line visually depicts the bridging of boundaries. Spelled out in our preferred font, the letters of “Virginia Tech” mirror the curve between the V and T, thus tying together the shape and the words.

Images (opinion after)

New Logo for Virginia Tech Logo. New Logo for Virginia Tech Color variation. New Logo for Virginia Tech For context, the "flying VT" logo used by the athletics team looks like this and will continue to be used like this. Which is highly confusing. New Logo for Virginia Tech Identity elements. New Logo for Virginia Tech Brand platform. New Logo for Virginia Tech New Logo for Virginia Tech Merch. Photos by Matt Gentry via The Roanoke Times. Brand explanation. The graphic elements are shown in use here.

Opinion
The old logo was fairly bad, with a shield that looked like it had a distorted bar code inside and paired with a funky serif, typeset far too tightly. The new academic logo echoes the athletics monogram with a “VT” monogram, where the “V” fuses into the “T“. Strategically, this is super weird in that the two logos look alike and don’t have the clear distinction between academic and athletics logos most universities have and it’s bound to create some confusion. Also, more ironically, the new academic logo looks more dynamic and sporty than the blocky athletics logo. The new monogram has an interesting twist in that it has a normal “V” followed by an italic “T”… My brain is really confused whether to hate it or love it; it seems like a clever way to solve the segue from an angled letterform to a straight one. So maybe I’m somewhere in the middle, in that I appreciate it and think there is something relatively cool about it. The wordmark, though, that one I’m 100% sure I hate. Obviously, they tried to replicate the curve generated in the intersection of the monogram and apply it haphazardly to any and all letters in the full name. And every letter is the worse for it, except the straight letters, which were lucky to no have any odd angles. The graphic elements are very school-ish, but more like a middle or elementary school. There is something very "junior" about them… instead of feeling more like higher education. Overall, though, this seems to be applied and embraced with enough conviction to make it work for the university.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/2Ap0W2H5A5Q/new_logo_for_virginia_tech.php https://www.underconsideration.com/brandnew/archives/new_logo_for_virginia_tech.php Tue, 31 Oct 2017 05:51:02 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_virginia_tech.php
Categories: News

Reviewed: New Logo and Identity for We The Curious by Smith & Milton

Brand new - Tue, 10/31/2017 - 12:30
Established in 2000, At-Bristol is a science center and museum in Bristol, UK, that offers interactive exhibits, hands-on experiments, workshops, activities, and the UK's only 3D digital Planetarium. This September, the institution changed its name to We The Curious, "with a new direction and focus “The Upside Down” New Logo and Identity for We The Curious by Smith & Milton

Established in 2000, At-Bristol is a science center and museum in Bristol, UK, that offers interactive exhibits, hands-on experiments, workshops, activities, and the UK's only 3D digital Planetarium. This September, the institution changed its name to We The Curious, "with a new direction and focus to 'create a culture of curiosity'." With the new name comes a new identity, designed by London- and Bristol, UK-based Smith & Milton.

Our new name, 'we the curious', is part declaration, part call to action and embodies the innate desire in each of us to discover, experience and learn more about the world and our role in it.

The logo has been created through a series of bright, geometric shapes to ambiguously form the word 'curious'. The full name has then been placed upside down below this to allude to it being a clue that needs working out.Smith & Milton project page New Logo and Identity for We The Curious by Smith & Milton Logo. New Logo and Identity for We The Curious by Smith & Milton Other logo.

The old name and logo were fine for a time -- 2000 -- when the "@" symbol was a relative novelty and there was still a fun interplay between how it looked and how it sounded. (Now, I think @ is almost like ® or ™, but that's another story). The new name is fun and charged with emotion that gets passed on to the visitor, making them part of the call to action. It's also an unexpected name for a science center and while it's very awkward to say "Hey, you want to go to We The Curious today?" it certainly stands out.

The logo uses full, half, and quarter circles to -- also awkwardly -- spell out "Curious". Visually, it's an unsightly combination to be honest, but, as a graphic representation of the name and the curiosity-led mission, it's a fairly interesting approach that kickstarts a sense of digging deeper and of trying to decipher the complexities of science. If I saw an ad for the museum, without knowing the name I'm not sure I would be able to figure out it spells "Curious" and the secondary logo that spells out the name, upside down mind you, could perhaps be more evident in the applications, at least at the beginning, to more quickly establish the connection. Also, maybe, it's one trick too many in the logo: a geometric wordmark that needs to be deciphered and an upside down wordmark that isn't easy to spot or be able to be read quickly.

Still, both elements break from the norm and it's a welcome shift.

New Logo and Identity for We The Curious by Smith & Milton Custom alphabet and graphics. New Logo and Identity for We The Curious by Smith & Milton Business cards. We knew the new name and identity couldn't be passive, it needed to arouse and excite speculation by being inexplicable and highly unusual every time you interact with it.Smith & Milton project page New Logo and Identity for We The Curious by Smith & Milton New Logo and Identity for We The Curious by Smith & Milton Print materials. New Logo and Identity for We The Curious by Smith & Milton New Logo and Identity for We The Curious by Smith & Milton Ads. The top one says "Diamond", the bottom one says "you haven't had enough coffee to figure it out".

In application, I really like the print materials approach where a few letters interact with photography and some pretty nice typography running along the top. Mysterious and groovy cosmic imagery really helps sell the geometric shapes when used in white, whereas applications like the ads directly above perhaps start to feel too much like a children's museum; even if they switched the background from white to black, it would feel as cool as those covers or business cards. Overall, this is a great change -- starting with the name -- that feels like it will provide an influx of new energy into the organization and establish it as a destination with an expressive personality.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/066TQjIj5ZM/new_logo_and_identity_for_we_the_curious_by_smith_milton.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_we_the_curious_by_smith_milton.php Tue, 31 Oct 2017 04:50:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_we_the_curious_by_smith_milton.php
Categories: News

Spotted: New Name and Icon for Windows 10 Microsoft Store

Brand new - Mon, 10/30/2017 - 19:10
New Name and Icon for Windows 10 Microsoft Store Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BWE5GOFR7P8/new_name_and_icon_for_windows_10_microsoft_store.php https://www.underconsideration.com/brandnew/archives/new_name_and_icon_for_windows_10_microsoft_store.php Mon, 30 Oct 2017 12:16:19 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_icon_for_windows_10_microsoft_store.php
Categories: News

Spotted: New Logo for Catapult

Brand new - Mon, 10/30/2017 - 19:10
New Logo for Catapult Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_NYjUHeJm68/new_logo_for_catapult.php https://www.underconsideration.com/brandnew/archives/new_logo_for_catapult.php Mon, 30 Oct 2017 12:05:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_catapult.php
Categories: News

Linked: Logo Placement

Brand new - Mon, 10/30/2017 - 13:45
Super uncomfortable placement of the logo on these North Carolina basketball shorts. Logo Placement Visit Link Super uncomfortable placement of the logo on these North Carolina basketball shorts. http://feedproxy.google.com/~r/ucllc/brandnew/~3/fCzGhhAhF3g/logo_placement.php https://www.underconsideration.com/brandnew/archives/logo_placement.php Mon, 30 Oct 2017 06:06:50 -0600 https://www.underconsideration.com/brandnew/archives/logo_placement.php
Categories: News

Noted: New Logo and Packaging for Whistle Blower Tea Co. by Black Squid Design

Brand new - Mon, 10/30/2017 - 13:45
(Est. 2015) Whistle Blower Tea Co. is a producer of organic, loose-leaf tea in Australia, offering its products to coffee/tea shops and retailers. “Hide and Seek” New Logo and Packaging for Whistle Blower Tea Co. by Black Squid Design

(Est. 2015) Whistle Blower Tea Co. is a producer of organic, loose-leaf tea in Australia, offering its products to coffee/tea shops and retailers.

Design by
Black Squid Design (Adelaide, South Australia)

Related links
N/A

Relevant quote
As a growing company in a saturated market, Whistle Blower Tea Co. wanted stand out as the premium tea, with a brand that represented their philosophy of honesty, quality and sustainability. To achieve this the brand had to be repositioned, starting with a more contemporary logo and retail packaging, to share a clearer more targeted message.

Taking inspiration from whistleblowers, code breaking, redacted documents and data leaks, we trialed many combinations of missing letters to achieve the most readable outcome, with the brain naturally filling in the gaps in the logo. A clean and minimal approach is employed across the brand and packaging, with a strong, commanding logo and a bold photographic style showing each individual ingredient in detail. In doing this, the brand strives to communicate the voice of the company as being open, honest and direct with the consumer. To back up this ideology sustainable materials were sought out wherever possible, with a compostable internal bag and 100% recyclable carton, label and print collateral.

Images (opinion after)

New Logo and Packaging for Whistle Blower Tea Co. by Black Squid Design Logo. New Logo and Packaging for Whistle Blower Tea Co. by Black Squid Design Old packaging. New Logo and Packaging for Whistle Blower Tea Co. by Black Squid Design New Logo and Packaging for Whistle Blower Tea Co. by Black Squid Design New Logo and Packaging for Whistle Blower Tea Co. by Black Squid Design New Logo and Packaging for Whistle Blower Tea Co. by Black Squid Design New Logo and Packaging for Whistle Blower Tea Co. by Black Squid Design Packaging. New Logo and Packaging for Whistle Blower Tea Co. by Black Squid Design Poster.

Opinion
The old logo was somewhat gratuitous in the sense that it looked like a tea brand, with its frilly foliage, but it had nothing to do with the name of the company. The logo wasn’t bad-bad but it wasn’t remotely great either. The new logo does play off of the company’s name and gives the brand a little more mystique and a personality… the only problem might be the name itself and how it doesn’t have anything to do with tea or that tea isn’t a topic that would require any whistle-blowing. Still, it’s a nice execution and it works quite well in the new packaging that features some cool photography of the ingredients loosely placed on a seamless white background. It’s an undeniable improvement from the old packaging so, regardless of the confusing name, this has a great shelf presence.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sdgw9_Grihs/new_logo_and_packaging_for_whistle_blower_tea_co_by_black_squid_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_whistle_blower_tea_co_by_black_squid_design.php Mon, 30 Oct 2017 05:44:10 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_whistle_blower_tea_co_by_black_squid_design.php
Categories: News

Reviewed: New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne

Brand new - Mon, 10/30/2017 - 12:45
Established in 1340, not a typo, the Honourable Society of the Inner Temple is one of the four Inns of Court, the professional associations for barristers in England and Wales, to which any barrister wishing to practice must belong to. Divided into three categories -- “Loosening the Reins” New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne

Established in 1340, not a typo, the Honourable Society of the Inner Temple is one of the four Inns of Court, the professional associations for barristers in England and Wales, to which any barrister wishing to practice must belong to. Divided into three categories -- students, Barristers, and Masters of the Bench (Benchers) -- the Inner Temple has over 12,000 members, including Judges, Barristers (both practising and non-practising), and students providing legal training and regulation for its members. Recently, the Inn introduced a new identity designed by London, UK-based SomeOne.

With an organization like The Inner Temple, the branding had very much evolved, rather than benefitted from being designed as a whole. Colours fluctuated, strategies varied, stories changed... but there was one constant. The Pegasus.

Many brands love their logo, and we've said before that a logo is only a small part of a brand's arsenal, but here, the mythical creature adorned almost every aspect of the Inn. From crockery to cufflinks to the very fabric of the buildings -- there was no escaping the winged horse.SomeOne project page New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne Logo.

The old logo was clumsily executed but it got the job done in looking like a serious institution... one where boring things happen. The new logo, by contrast, makes it feel like a combination of Harry Potter- and To Kill A Mockingbird-level exciting things are going to happen. The 3D pegasus drawing is completely unexpected -- especially at a time where it's minimalist-everything -- and the dramatic execution of the 3D rendering commands attention. It's almost hard to form a proper opinion about this as it's such an uncommon approach. The opulence of the pegasus is grounded with an elegant sans serif, Fontsmith's Sienna, that reins in the pegasus and hints that this is still a serious organization.

Since the practice of Law, Justice & Order comes from truth & accuracy, we set out to create the most truthful and accurate depiction of a Pegasus ever attempted by the brand.

We started with filming horses in real life, analysing their skeletons, muscle, skin and hair. We looked at how a wing might connect to their shoulder, and built a highly accurate model of the winged horse.

Every detail down to the silky sheen of the coat to the imperfections found in feathers was carefully crafted to create an ultra high definition CGI model that can be photographed from any angle, resulting in an instant library of brand assets.SomeOne project page New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne Pegasus detail. Your browser does not support the video tag. 3D sculpting.

The crops of the pegasus can be quite stunning and the attention to detail is pretty impressive. The resulting white-on-white compositions are dramatic and energetic. The pegasus is a little Westworld-y too, which I think is a good thing... maybe.

We selected a new typeface for the brand. Sienna is designed by London based foundry FontSmith founder Jason Smith, the progressive typographic practice has created a beautiful font perfect for the Inner Temple. The typeface is a contrasted sans-serif typeface, blending classical elegance and modern simplicity. Its construction and proportions are descended from classical broad-nib calligraphy and humanist typefaces, with a high contrast between the thick and thin strokes. The angle of the contrast, though, is vertical, more in the character of pointed-nib calligraphy and modernist typefaces. This vertical stress helps to give FS Siena a strong, cultured presence.SomeOne project page New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne Business cards. New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne Various materials. New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne Envelopes. Design trends are seeing a raft of simplistic symbols and dull flat executions arriving thick and fast for multiple sectors, from sport, to TV channels to national institutes. This approach would be a disservice to such a multi-dimensional, scholarly brand. It deserves a well researched and crafted way of representing itself. Which is precisely what we have created.SomeOne project page New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne Diary of events. New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne "Innerview" publication. New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne Yearbook. New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne Tote. New Logo and Identity for The Honourable Society of the Inner Temple by SomeOne Umbrella.

The typography in the applications is elegant and upscale, which helps in taking the pegasus more seriously. The wrong type and layouts could have made this feel overly cartoony or laughable but all the applications are very nicely balanced and the contrast of white backgrounds and pegasi renderings with the dark blue and gold colors gives it a regal aesthetic that still manages to feel contemporary. Overall, this is an ambitious approach and, since Inns of the Court compete for recruiting and status amongst them, this certainly makes the Inner Temple stand out.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/F8OnzIi_MUw/new_logo_and_identity_for_the_honourable_society_of_the_inner_temple_by_someone.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_honourable_society_of_the_inner_temple_by_someone.php Mon, 30 Oct 2017 04:57:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_honourable_society_of_the_inner_temple_by_someone.php
Categories: News

Spotted: New Logo and Identity for NSW Educations Standards Authority by The Creative Co.

Brand new - Fri, 10/27/2017 - 20:00
New Logo and Identity for NSW Educations Standards Authority by The Creative Co. Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/9XhjL5TQEn4/new_logo_and_identity_for_nsw_educations_standards_authority_by_the_creative_co.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_nsw_educations_standards_authority_by_the_creative_co.php Fri, 27 Oct 2017 12:01:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_nsw_educations_standards_authority_by_the_creative_co.php
Categories: News

Linked: YouTube Play Button Strikes Again

Brand new - Fri, 10/27/2017 - 15:40
It's unclear if this was intentional and premeditated but the positioning of this YouTube ad within the broadcast of Game 1 of the World Series made YouTube's play button look clickable as it was nearly dead-center as if it were a YouTube video. Well played YouTube Play Button Strikes Again Visit Link It's unclear if this was intentional and premeditated but the positioning of this YouTube ad within the broadcast of Game 1 of the World Series made YouTube's play button look clickable as it was nearly dead-center as if it were a YouTube video. Well played YouTube. http://feedproxy.google.com/~r/ucllc/brandnew/~3/JKwsEWLcSaw/youtube_play_button_strikes_again.php https://www.underconsideration.com/brandnew/archives/youtube_play_button_strikes_again.php Fri, 27 Oct 2017 05:53:45 -0600 https://www.underconsideration.com/brandnew/archives/youtube_play_button_strikes_again.php
Categories: News

Noted: New Logo and Motion Graphics for York Mediale by Something More and Hungry Sandwich Club

Brand new - Fri, 10/27/2017 - 15:40
(Est. 2017, launching 2018) "York Mediale is a unique festival bringing together leading digital artists from around the world. The biennial event will present a 10-day citywide celebration of exhibitions, installations, performances, workshops and more. Underpinned by year-round activity, the festival will support York's growing “Between a York and a Hard Place” New Logo and Motion Graphics for York Mediale by Something More and Hungry Sandwich Club

(Est. 2017, launching 2018) "York Mediale is a unique festival bringing together leading digital artists from around the world. The biennial event will present a 10-day citywide celebration of exhibitions, installations, performances, workshops and more. Underpinned by year-round activity, the festival will support York's growing cultural presence and nurture the next generation of talent. It will intrigue, inspire and challenge perceptions for everyone."

Design by
Something More (Leeds, UK)
Hungry Sandwich Club (Leeds, UK)

Related links
N/A

Relevant quote
yorkmediale.com launched 9th October 17. As the first manifestation of the brand, it needed to celebrate everything the festival stands for. The site embodies the ethos of the festival; creating intrigue & individualism through experiential digital design. Each person to visit the site will encounter a series of unique, eclectic interactions. This is also expressed through the festival mantra; Art, meet the future.

Something More partner, Simon Morrow said: “Our approach was to make the identity a piece of digital art in itself, developing a series of visual and interaction experiments based around the marque. So the brand reflects the exciting, playful and experimental content of the festival. Doing lots of different things also helped remove the festival from any particular aesthetic, and feel more open and accessible.”

Images (opinion after)

New Logo and Motion Graphics for York Mediale by Something More and Hungry Sandwich Club Monogram. New Logo and Motion Graphics for York Mediale by Something More and Hungry Sandwich Club Full logo. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Animation explorations. Reel.

Opinion
The new monogram is a clever, puzzle-y combination of “Y” and “M” that has a cool, edgy vibe as well as Brutalist-lite structure that fits well in today’s trends. As a visual exercise I love how they combined the two letters but as an identifying mark for a festival it might be too abstract or too undistinguishable, especially when drenched in MTV-esque animations, which are cool and all, but lack cohesion other than “complete randomness" being the connecting thread. This will be a creative, digital, funky event so everything that’s going on in this project is cool and appropriate but I wonder if it all could be more focused and establish a clearer point of view. The wordmark… as much as we clamor for less sans serifs, I don’t think this black serif — Noe Display — was the right complement. The supporting font — Aperçu Mono — as trendy as it is, does make for a better choice. Overall, the design works in the context but maybe some restraint in visual directions would have yielded something more interesting.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gRw6FzCNIYs/new_logo_and_motion_graphics_for_york_mediale_by_something_more_and_hungry_sandwich_club.php https://www.underconsideration.com/brandnew/archives/new_logo_and_motion_graphics_for_york_mediale_by_something_more_and_hungry_sandwich_club.php Fri, 27 Oct 2017 05:33:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_motion_graphics_for_york_mediale_by_something_more_and_hungry_sandwich_club.php
Categories: News

Reviewed: Friday Likes 224: From Mast, Glasfurd & Walker, and Perky Bros

Brand new - Fri, 10/27/2017 - 12:25
Lots of color this week, with work from Denver, Vancouver, and Nashville. “From Mast, Glasfurd & Walker, and Perky Bros” Friday Likes 224

Lots of color this week, with work from Denver, Vancouver, and Nashville.

Loyal Coffee by Mast Loyal Coffee by Mast

Loyal Coffee is a barista-owned and operated specialty coffee company in Colorado Springs, CO, founded by six partners, represented in the wobbly-circle icon that punctuates most applications designed by Denver, CO-based Mast, which isn't the only conceptual reference point in this identity. The textures are inspired by the landscape of Colorado Springs and serve as a fantastic adornment for the coffee cups. The stubby, flared serifs on the logo and custom typography provide a nice, unique element for the identity and the blue is one level of contrast below that blue that softens the whole look. I wish the bags had a hint of the textures, as they feel almost like a separate project... an also nice different project but perhaps the band underneath the label would have been a good spot to have it. Nonetheless, sharp. See full project

Verdura by Glasfurd & Walker Verdura by Glasfurd & Walker

Verdura (meaning "Vegetable") is a fast-casual restaurant in Vancouver specializing in salads, using only fresh produce served in what looks like a chic greenhouse. The identity by local firm Glasfurd & Walker relies on a stunning custom typeface that has a crisp, elegant, contemporary look that works particularly well in the shade of green chosen. The identity also features framing devices that reference the curves and details of a greenhouse to make a combination that looks as tasty as their salads. See full project

January Moon by Perky Bros January Moon by Perky Bros

January Moon is a line of contemporary teething jewelry from artist/designer Jenny Luckett using non-toxic 100% silicone to create funky, colorful beads that moms can wear with joy and babies can chew with abandon. The identity by Nashville, TN-based Perky Bros echoes the minimal, colorful bead shapes with its own range of minimal, colorful, cut-paper-like shapes in a primary color palette that are sprinkled big and sparingly over stark white layouts. There is a "jm" monogram that accents most applications and a handsome sans serif wordmark. Some bonus extra charming illustrations complete the package for a fun and fashionable product line. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FPJeTrAHvzA/friday_likes_224.php https://www.underconsideration.com/brandnew/archives/friday_likes_224.php Fri, 27 Oct 2017 05:03:12 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_224.php
Categories: News

Noted: New Logo for Udemy done In-house with Duncan Channon

Brand new - Fri, 10/27/2017 - 03:50
(Est. 2010) "Udemy was founded in 2010 with the aim of improving lives through learning. Udemy is a global marketplace for learning and teaching online where more than 17 million students learn from an extensive library of 55,000 courses taught by expert instructors in over “A More Academic Union” New Logo for Udemy done In-house with Duncan Channon

(Est. 2010) "Udemy was founded in 2010 with the aim of improving lives through learning. Udemy is a global marketplace for learning and teaching online where more than 17 million students learn from an extensive library of 55,000 courses taught by expert instructors in over 60 different languages. Whether learning for professional development or personal enrichment, students can master new skills through self-paced, on-demand courses, while instructors have a way to share their knowledge with the world. For companies, Udemy for Business offers subscription access to a collection of business-relevant courses as well as a simple platform to host and distribute their own content in one central place. Udemy is privately owned and headquartered in San Francisco with offices in Ireland and Turkey."

Design by
In-house
Duncan Channon

Related links
New brand introduction page
Udemy press release

Relevant quote
Our logo is made up of two elements – a symbol and a wordmark. The symbol is handwritten and organic, to emphasize the personal connections being made between our students and instructors. Our wordmark, set in practical sans serif type, is the structure and substance that makes our connections possible.

Our symbol is named the Union, a nod to the millions of connections being made between students and instructors in our marketplace every day. In motion, the two sides come together where knowledge is shared.

Images (opinion after)

New Logo for Udemy done In-house with Duncan Channon Logo. New Logo for Udemy done In-house with Duncan Channon Monogram animation. New Logo for Udemy done In-house with Duncan Channon Color palette. "Our primary color, Durulova, is named after the small village where our story began. Secondary colors are named after emerging cities around the world." New Logo for Udemy done In-house with Duncan Channon Collage of something that sort of shows the new look. The rebrand committee reminisces on the process. (There is no play button, so just click it to start playing.)

Opinion
I wasn’t aware of Udemy before writing this but I have hated their old logo forever in an alternate universe where I was aware of Udemy. It may not be that bad but I find this style of sans serif completely ridiculous, annoying, and unpleasant. That poor “u”. Anyway… the new logo is a major improvement, introducing a friendly, bookish “U” monogram done in a swooshy, free, handwritten script that somehow looks like a teacher scribbling a grade on a report. I’m not too keen on the idea of the monogram being a “union”, where the two sides of the “U” are drawn from opposite ends and joining in the center, as it kills the flow of the script, but I also get that it’s meant to convey a concept, so I’ll leave that alone. The monogram makes for a nice stand-alone mark and also pairs really well with the wordmark which — the horror! — is typed like a proper name with an uppercase initial and is typeset in a non-geometric sans serif; given that this is a tech-ish brand, it really is a miracle it’s not a geometric sans serif. There is also a tagline, “Be able”, which is kind of flimsy as a call for action and kind of awkward in its execution; I keep reading “Beable” as a single word and the slab serif introduced feels cheap somehow. Still, a major improvement from what looked like a brand that would get parodied on Silicon Valley to a more robust and mature expression.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sPg-Rk4z-d0/new_logo_for_udemy_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_udemy_done_in_house.php Thu, 26 Oct 2017 05:48:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_udemy_done_in_house.php
Categories: News

Spotted: New Name and Logo for Churchome

Brand new - Thu, 10/26/2017 - 20:20
New Name and Logo for Churchome Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sG2z2Zqz7f0/new_name_and_logo_for_churchome.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_churchome.php Thu, 26 Oct 2017 12:25:50 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_churchome.php
Categories: News

Spotted: New Name and Logo for Monday.com

Brand new - Thu, 10/26/2017 - 20:20
New Name and Logo for Monday.com Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/u_4wfiLKtVI/new_name_and_logo_for_mondaycom.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_mondaycom.php Thu, 26 Oct 2017 12:18:38 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_mondaycom.php
Categories: News

Linked: Project Disrupt

Brand new - Thu, 10/26/2017 - 16:00
The team at Leeds, UK-based Robot Food took five days off of client work to tackle three consumer categories -- laundry detergent, cheese, and air fresheners -- and create a new product and brand that would defy the standards in that category. Project Disrupt Visit Link The team at Leeds, UK-based Robot Food took five days off of client work to tackle three consumer categories -- laundry detergent, cheese, and air fresheners -- and create a new product and brand that would defy the standards in that category. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Y8uIUg4Bx5s/project_disrupt.php https://www.underconsideration.com/brandnew/archives/project_disrupt.php Thu, 26 Oct 2017 06:07:49 -0600 https://www.underconsideration.com/brandnew/archives/project_disrupt.php
Categories: News

Noted: New Logo for Udemy done In-house

Brand new - Thu, 10/26/2017 - 16:00
(Est. 2010) "Udemy was founded in 2010 with the aim of improving lives through learning. Udemy is a global marketplace for learning and teaching online where more than 17 million students learn from an extensive library of 55,000 courses taught by expert instructors in over “A More Academic Union” New Logo for Udemy done In-house

(Est. 2010) "Udemy was founded in 2010 with the aim of improving lives through learning. Udemy is a global marketplace for learning and teaching online where more than 17 million students learn from an extensive library of 55,000 courses taught by expert instructors in over 60 different languages. Whether learning for professional development or personal enrichment, students can master new skills through self-paced, on-demand courses, while instructors have a way to share their knowledge with the world. For companies, Udemy for Business offers subscription access to a collection of business-relevant courses as well as a simple platform to host and distribute their own content in one central place. Udemy is privately owned and headquartered in San Francisco with offices in Ireland and Turkey."

Design by
In-house

Related links
New brand introduction page
Udemy press release

Relevant quote
Our logo is made up of two elements – a symbol and a wordmark. The symbol is handwritten and organic, to emphasize the personal connections being made between our students and instructors. Our wordmark, set in practical sans serif type, is the structure and substance that makes our connections possible.

Our symbol is named the Union, a nod to the millions of connections being made between students and instructors in our marketplace every day. In motion, the two sides come together where knowledge is shared.

Images (opinion after)

New Logo for Udemy done In-house Logo. New Logo for Udemy done In-house Monogram animation. New Logo for Udemy done In-house Color palette. "Our primary color, Durulova, is named after the small village where our story began. Secondary colors are named after emerging cities around the world." New Logo for Udemy done In-house Collage of something that sort of shows the new look. The rebrand committee reminisces on the process. (There is no play button, so just click it to start playing.)

Opinion
I wasn’t aware of Udemy before writing this but I have hated their old logo forever in an alternate universe where I was aware of Udemy. It may not be that bad but I find this style of sans serif completely ridiculous, annoying, and unpleasant. That poor “u”. Anyway… the new logo is a major improvement, introducing a friendly, bookish “U” monogram done in a swooshy, free, handwritten script that somehow looks like a teacher scribbling a grade on a report. I’m not too keen on the idea of the monogram being a “union”, where the two sides of the “U” are drawn from opposite ends and joining in the center, as it kills the flow of the script, but I also get that it’s meant to convey a concept, so I’ll leave that alone. The monogram makes for a nice stand-alone mark and also pairs really well with the wordmark which — the horror! — is typed like a proper name with an uppercase initial and is typeset in a non-geometric sans serif; given that this is a tech-ish brand, it really is a miracle it’s not a geometric sans serif. There is also a tagline, “Be able”, which is kind of flimsy as a call for action and kind of awkward in its execution; I keep reading “Beable” as a single word and the slab serif introduced feels cheap somehow. Still, a major improvement from what looked like a brand that would get parodied on Silicon Valley to a more robust and mature expression.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sPg-Rk4z-d0/new_logo_for_udemy_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_udemy_done_in_house.php Thu, 26 Oct 2017 05:48:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_udemy_done_in_house.php
Categories: News

Reviewed: New Packaging for Stumptown Coffee Roasters by LAND

Brand new - Thu, 10/26/2017 - 13:50
Established in 1999, Stumptown Coffee Roasters is a coffee roaster based in Portland, OR, that sources its coffee directly from farmers in Ethiopia, Colombia, Indonesia, and 10 other countries around the world. Stumptown is credited with the rise of craft, independent coffee roasters and elevating “The Hobo Effect” New Packaging for Stumptown Coffee Roasters by LAND

Established in 1999, Stumptown Coffee Roasters is a coffee roaster based in Portland, OR, that sources its coffee directly from farmers in Ethiopia, Colombia, Indonesia, and 10 other countries around the world. Stumptown is credited with the rise of craft, independent coffee roasters and elevating the coffee-drinking experience. With four locations in Portland (plus one in its airport), Stumptown has opened one store in Seattle, two in New York (one inside the trendy Ace Hotel), and one each in Los Angeles and New Orleans. Aside from coffee beans, they also sell a packaged cold brew and tea, plus gear and swag for days. Recently, Stumptown introduced new packaging for its coffee beans, designed by Austin, TX-based LAND.

New Packaging for Stumptown Coffee Roasters by LAND Old packaging, designed by OMFGCO.

The old bags were nice but not entirely exciting. Function-wise, they were pretty perfect, with each bag having a slit in the front where labels could be inserted for each coffee variety, making it easy to have a broad range of flavors while only bulk-printing one bag. The kraft paper look has always conveyed "artisanal" but with everything these days being artisanal and sold in kraft paper it's not a bad idea to, as they say, zig while others zag, which is a trite but true thing to say.

After 17 years of using the utilitarian brown bags and card system - Stumptown decided to switch to a more environmentally sustainable bag that would better preserve the freshness of their coffee. The design process was led by the goal of paying homage to the rich and vibrant cultures, lands and peoples that farm the coffee and connecting that with the bohemian spirit of Stumptown and its home of Portland, Oregon. That process eventually yielded the color palette, playful illustrations and typography used throughout the design system.LAND provided text New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New bags, large view. What is so good about these bags, you might ask, besides the handsome good looks? Great question. Our new bags preserve the quality of our very fine coffee with a one-way valve and a freshness seal. Someone we know hand-picked and then processed and then roasted every one of those beans and we're going to make damn sure they are as fresh as possible before you drink them.

These new bags are made of something called Biotre from a company called Pacific Bag Incorporated who are committed to environmentally sustainable practices. They are the best in the business and these bags are biodegradable (everything except the tie and the valve) and are made primarily of renewable wood pulp. In other words, thumbs up mother Earth. She's the only one we've got.Stumptown Coffee blog post New Packaging for Stumptown Coffee Roasters by LAND New bags, waterfall view.

The new bags are so cool and hip, in a good way, it hurts. Stumptown has been at the forefront of the hipster, lumberjack-chic, salvage aesthetic and these bags take that to 11 in a fresh, completely unexpected way. The typography is absolutely weird and none of the choices -- I count at least six different typefaces -- have any reason to pair well together yet they do come together as an epic mix with, of all typefaces in the world, Hobo, as the leader.

The bags are visually effusive and exciting while also having a subtle division between categories: Colored bags are for flavor blends with black for everything else where each color band behind the name defines the region (blue for Latin America, red for Africa, green for Asia). Stumptown coffee is not sold in major grocery stores, so it doesn't have to be as clear-cut (or cookie-cutter) in its SKU-differentiating techniques.

New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New bags, line-up view. New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New bags, sext views.

Overall: bitchin'. No need to overthink this one.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/0wWW-qsfpe0/new_packaging_for_stumptown_coffee_roasters_by_land.php https://www.underconsideration.com/brandnew/archives/new_packaging_for_stumptown_coffee_roasters_by_land.php Thu, 26 Oct 2017 05:09:52 -0600 https://www.underconsideration.com/brandnew/archives/new_packaging_for_stumptown_coffee_roasters_by_land.php
Categories: News

Spotted: New Logo for E3

Brand new - Wed, 10/25/2017 - 19:40
New Logo for E3 Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/kSQsir2vsFM/new_logo_for_e3.php https://www.underconsideration.com/brandnew/archives/new_logo_for_e3.php Wed, 25 Oct 2017 12:12:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_e3.php
Categories: News

Spotted: New Logo for Salford Red Devils

Brand new - Wed, 10/25/2017 - 19:40
New Logo for Salford Red Devils Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PvDviP2x0UY/new_logo_for_salford_red_devils.php https://www.underconsideration.com/brandnew/archives/new_logo_for_salford_red_devils.php Wed, 25 Oct 2017 12:08:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_salford_red_devils.php
Categories: News

Linked: AGDA Design Awards Finalists

Brand new - Wed, 10/25/2017 - 16:40
Some really nice identity work in AGDA Design Awards Finalists selections. AGDA Design Awards Finalists Visit Link Some really nice identity work in AGDA Design Awards Finalists selections. http://feedproxy.google.com/~r/ucllc/brandnew/~3/WvaOhLZBKMA/agda_design_awards_finalists.php https://www.underconsideration.com/brandnew/archives/agda_design_awards_finalists.php Wed, 25 Oct 2017 08:41:56 -0600 https://www.underconsideration.com/brandnew/archives/agda_design_awards_finalists.php
Categories: News

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