David Brinker—News Corp’s senior vp, global head of business development and president of The New York Post—is departing the company.
Brinker had been with News Corp since 2010, when he joined to help oversee business development of the now-shuttered The Daily.
According to a memo obtained by Politico, Brinker is leaving “to pursue a career outside of News Corp.”
First today came the “Fusion Organizing Committee Statement.” Seeking to follow in the footsteps of Gizmodo Media Group employees assimilated by parent company Univision, it lists some of the reasons why representation with the Writers Guild of America, East (WGAE) is seen as beneficial and urges fellow employees to sign a union card and-or ask questions.
Then came, per BuzzFeed labor reporter Cora Lewis, the email response from Fusion president-COO Boris Gartner and president-CCO Daniel Eilemberg. The tone is cautionary:
As an organization rooted in journalism, we believe in democratic choice made by a well-informed electorate. We feel it is important that all employees who would be affected have the opportunity to hear Fusion’s perspective on the issue of union representation so that they can make an educated, personal decision from the privacy of a voting booth. We’ll be sharing information directly with you and encouraging you to investigate and ask questions so that you have a complete picture on what Guild representation would mean. At the end of that process, we think you will agree that Guild representation would not be beneficial for you or Fusion.
Gartner and Eilemberg promise to discuss the matter further directly with staff once Hurricane Andrew has passed through, and also remind that if a group of Fusion employees successfully votes to join WGAE, there is no provision for individual objectors to opt out.
There are currently about 250 employees at Rodale Inc.’s offices in New York and another 450 at the company’s main headquarters in Emmaus, Pa. But if CEO Maria Rodale had her way, the latter proportion would be higher.
During an interview with Allentown newspaper The Morning Call, Rodale, 54, revealed that many desirable candidates have a resistance to the quaintness of the Lehigh Valley:
“A lot of people who are passionate about digital or publishing, they either want to be in New York or Brooklyn. We have lot of people [from Rodale New York] go to Portland, Ore., for a lifestyle change. They want really good food, and not fancy food, and some craft beer, and affordable, nice housing.” …
“We’re committed to the Lehigh Valley. I love the Lehigh Valley. We’re not moving, and it would be great to feel like this was a friendly, thriving environment for digital publishing and all aspects of what we do. I was in Pittsburgh, and because of Carnegie Mellon and Google, it’s a thriving, digital place. People want to go there. And everything is thriving as a result of that, the restaurants, hotels and culture. The Lehigh Valley is a lot better than it was 10, 20 years ago, but I want to see it grow even further.”
Given Emmaus’ proximity to Philadelphia and New York, the resistance of candidates is surprising.
The company, whose magazine brands include Men’s Health, Women’s Health, Prevention and Organic Life, recently announced plans for a new children’s book imprint, Rodale Kids, launching in the fall of 2017. And speaking of books, CEO Rodale’s new cookbook Scratch comes out next week. Read the rest of The Morning Call interview here
Image via: rodaleinc.com
When I ‘Lunched’ with Dr. Mehmet Oz on the eve of the debut of his namesake magazine back in 2014, I was struck by his incredible charisma and approachability. Clearly, I wasn’t the only one. In all my years covering the Michael’s crowd it is the only occasion I can remember where a slew of other famous folks literally lined up to meet another celebrity.
This didn’t come as a surprise to Dr. Oz The Good Life’s editor in chief Jill Herzig, who joined me today along with the magazine’s publisher Jill Seelig and Hearst’s Allie Haake. “Some people really freak out when they meet him,” said Herzig. Herzig recounted an anecdote about the hilarious reaction the wife of one of Dr. Oz’s cardiac patients had when she first met him. She found out about the encounter while doing a web series about the effect the good doctor has had on his patients. “These are people who owe their lives to Dr. Oz.,” Herzig explained. “For the most part, people don’t know he still does surgery and when he does, they often don’t know he’s going to be their doctor until the last minute. This woman whose husband was having surgery once made Dr. Oz leave the room until she could put on a full face of makeup — she’s wasn’t ‘ready’ to meet him — and her husband was having heart surgery!”
It’s Oz’s unique combination of accessibility, star power and credibility that have made the Hearst title a hit with readers and advertisers alike. In an anemic advertising climate, ad pages are up 17 percent through the October 2016 issue, attracting new advertisers including Pantene, Sherwin Williams and California Walnuts, and the title is among the top 10 best selling magazines at newsstand this year. “We provide an environment that elevates their message,” said Seelig. “[Advertisers] understand there’s an extra level of trust which makes us unique.”
Herzig told me that even with his grueling schedule of seeing his patients and taping his daytime show [more on that later] Dr. Oz is “very hands on” with the inner workings of the magazine. She has weekly meetings with him and is in “constant contact” through email. “Editors on the staff feel free to email him and often do. They always get a quick response.” And, Herzig noted, it doesn’t always have to do with business. “I have a friend whose son was hurt out in Los Angeles. I emailed Dr. Oz about it at 11:30 at night and at 11:35 he responded with names of people for him to see. He really great that way and he’s that way with everyone.”
Oz’s reputation as the go-to doctor for the global age is obviously enhanced by his popular daytime television show, which has been renewed through 2019. “That’s a huge boost [for the magazine,]” said Herzig, who told me there are no plans to experiment with Oz-free covers. “It’s still extremely important even at the two-year mark.”
Both the editors and advertising staff have an “unusual” and highly synergistic arrangement with the staff on Oz’s show. “We co-create content,” said Herzig, who has also appeared on the broadcast. “For our January-February diet issue, the show’s producer worked with us during the show’s July hiatus. Our schedules could not be less synced up, but they are willing to do whatever they need to make it work to cross promote [the magazine and the show]. It drives us to do our best.”
For her part, Seelig “collaborates” on advertising buys with Sony, who distributes the show. “Their sales team and our sales team work together on tent pole and custom [ad packages] for advertisers. It’s mostly custom [programs].”
Herzig also works closely with Oz’s medical team on the show, a staff of six headed by Dr. Michael Couperpain, who serve as the clearing house for every bit of medical news and information included in the broadcast. “They vet everything and nothing gets taped without them going through all the details.” But Oz is the final word with the magazine. “He sees every page.” Lisa also credits Oz’s wife Lisa Oz, the magazine’s editor at large, for keeping everything running smoothly. “She’s incredible.”
Oz was intimately involved with the special report on heart health in the upcoming November issue. “It’s his area,” said Herzig, who noted that since she came on board a short time after the test issues in 2014 she’s become much more educated about the effect certain foods have on the body and as a result has cut back on foods with added sugar and sworn off daily desserts.”Now I save it for really special occasions.”
By the time coffee was served (true to her word, Herzig didn’t touch the cookie plate), we’d covered all the health myths and newfound realities we’ve discovered over the years. Surprisingly, Herzig told me that during her days as EIC of Redbook, she praised all sorts of serums and sunscreens but rarely used them. All that has changed. “I know better now.” I can’t imagine why.
Here’s the rundown on today’s crowd:
1. Camille Douglas
2. Andrew Stein
3. Producer Terry Allen Kramer with Felicia Taylor some other well-heeled blonde gals.
4. Barry Diller
5. Sony Television’s Steve Mosko
6. Mrs. Richard Oldenburg
7. Euan Rellie
8. Jolie Hunt
11. Bob Friedman and Robert Halmi, Jr. ; Second seating: Beverly Camhe
12. Maryam Banikarim
14. Jimmy Finkelstein
15. British Heritage Travel’s CEO Jack Kliger and Jean Louis
16. Barry Frey
17. Jonathan Soros
18. Tivo’s Tom Rogers
20. Joan Gelman and Lynn Goldberg
21. Steven Stolman and Michael McGraw celebrating Steven’s new book, The Serial Entertainer’s Passion for Parties.
22. PR maven Judy Twersky, Dr. Robi Ludwig and Kathy Levine celebrating Kathy’s birthday who took a celebratory selfie with me when I stopped by their table to say hello. Cheers!
23. Bob Towbin and Vincent Mai
24. Michael’s newest regular Julian Niccolini with Paul McDonnell, and Ed McDonnell. A little birdie told me Ed was bigwig at Seagram’s back in the day.
25. Tom Goodman and Rick Rielly. Tom, whose firm is celebrating its milestone 20th anniversary this month, tells me the guys were classmates back in the day at Scarsdale High School.
26. Anne Jones
27. Jill Herzig, Jill Seelig, Allie Haake and yours truly
28. Matthew Sippel
29. Betsy Donovan
Diane Clehane is a FishbowlNY contributor. Follow her on Twitter @DianeClehane. Send comments and corrections on this column to LUNCH at MEDIABISTRO dot COM.
Bloomberg has named David Welch Detroit bureau chief and Craig Trudell its new U.S. auto team leader.
Welch most recently served as deputy team leader for auto coverage; Trudell as Asia auto editor.
Welch has been with Bloomberg since 1999. Trudell joined the company in 2010.
SiriusXM has named Michael Weiss senior advisor to advertising sales.
In this role, SiriusXM said Weiss will “be involved in expanding initiatives for both national brand advertising and digital advertising.”
Weiss previously worked for CBS Radio for two decades. He most recently served as the company’s president of sales.
Weiss reports to Bette Rockmore, SiriusXM’s senior vp of advertising and sponsor sales.
New York Comic Con is a huge event for Jordan Hembrough, owner of Bergen, N.J. toy store Hollywood Heroes and the one-time host of Travel Channel series Toy Hunter. When the event kicks off tomorrow at Javits Center, Hembrough will also be treating readers halfway around the world to the intricate rules of his world.
Hembrough is quoted extensively in a feature story in the October issue of Luxury magazine (pictured), an insert in Dubai newspaper The National. He’s had other connections to the United Arab Emirates:
“People are always looking for new ways to invest their money,” says Hembrough.. He recalls one client in the UAE who hired him to act as a “toy-buying guide” for his son. “The boy’s father would stake him money, about $100,000 [Dh367,300], to invest in toys and comics. The son eventually accumulated one of the finest collections of vintage pop culture memorabilia in the world, and currently makes a profit by buying and selling these items.
Smart kid; enterprising dad. The article was written by The National’s assistant features editor, magazines, Ashley Lane. Read the rest of her piece here.
Image via: thenational.ae
Since Tina Brown launched the site in 2008, The Daily Beast has bled a lot of money. However, parent company IAC, in a recent letter to shareholders, informed that the site could reach the break-even point in 2017.
How did the site make the move from A towards Black? Sponsored content. Stories like this one, for Hennessy, and this one, for Starz, are part of a broad initiative within IAC Publishing that relies on mining data from sister sites like About.com to help predict the types of sponsored content that will resonate with Daily Beast readers.
Per a recent piece by Ad Exchanger senior editor Sarah Sluis, sponsored content currently accounts for 90% of The Daily Beast’s revenue:
The sponsored content isn’t written in house but by one of The Daily Beast’s 3,500 freelancers. While some publishers built teams of in-house talent, Daily Beast president and publisher Mike Dyer said this outsourced strategy allows The Daily Beast to call on “the most influential experts” for a particular piece.
Daily Beast sponsored content is clearly labeled as such, at both the top and bottom. When Dyer guested this summer on Digiday’s podcast, he stressed to Brian Morrissey that The Daily Beast from its end engages in zero paid promotion for its sponsored content. The traffic is organic. Dyer also explained that a team of IAC “branded editors” sit atop the different areas of content-marketing expertise and that aforementioned network of worldwide freelancers.
With just over 30 days until the election, Hillary Clinton has way more endorsements from newspapers than her opponents.
According to The American Presidency Project, Clinton has received 17 endorsements, Gary Johnson has three and Donald Trump has none.
As sad as Trump’s showing is, giving him a zero is kind. As we pointed out, USA Today’s “endorsement” was basically “Not Trump,” so by our count that puts Trump at negative one.
Vanity Fair’s annual New Establishment List, which features “Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons” is out today.
The top five, in descending order: Jeff Bezos, Mark Zuckerberg, Evan Spiegal, Bob Iger, Elon Musk.
Other media titans making the 2016 cut include Reed Hastings (6), Rupert Murdoch (8), Les Moonves (15), Shane Smith (61) and Megyn Kelly (63).
Bloomberg Media has revamped its tech vertical—Bloomberg Technology (obviously)—with a new look and a focus on the business of technology.
Bloomberg Tech has 50 reporters and 12 editors in 12 bureaus spread across the globe. Brad Stone, senior executive editor of global technology, oversees the new site.
The brand will be incorporated into every Bloomberg platform. Bloomberg West, the company’s tech show, has been renamed to Bloomberg Technology. There’s a new newsletter (Fully Charged) and a podcast (Decrypted).
In a statement, Bloomberg editor in chief John Micklethwait said… Wait for it… Bloomberg Tech is the best tech site.
“With our global resources and reporting depth, Bloomberg Technology is positioned to cover the world of tech like no one else,” explained Micklethwait.
For the 23rd straight year, Forbes has named Bill Gates the richest person in America. Gates’ net worth of $81 billion was good enough to once again earn him the top spot on the Forbes 400.
While it was business as usual for the number one spot, there was a change to the runner-up. Jeff Bezos ($67 billion) has supplanted Warren Buffett ($65 billion) in the number two spot for the first time in 15 years.
We know you’re wondering about Donald Trump. Despite his claims that he’s worth $10 billion, Forbes put it at more like $3 billion. Trump’s fortune declined by a whopping $800 million since last year’s Forbes 400. He’s now just the 157th richest person in the nation. Sad!
Getty Images has named Jennifer Ferguson senior vp of global communications, a new role at the company.
Ferguson previously served as Christie’s senior vp and international director of communications and public relations.
Ferguson will report to Getty Images’ CEO Dawn Airey and be a member of the company’s executive committee.
Vice Media has an idea: While your reading a rad Vice article, why not enjoy a rad Vice beer?
Old Blue Last (named after the London bar that Vice owns) is Vice’s first beer. It’s five percent ABV and made by Blue Point Brewery in Long Island.
According to Vice, OBL is “gose-influenced, a little sour, a little salty, and perfect for cracking open in your living room, at your favorite music venue, or on your best friend’s rooftop.” Oh man. That is so cool.
OBL will hit store shelves in Manhattan and Brooklyn over the next few weeks. It’s going to be wild.