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Reviewed: New Name, Logo, and Identity for GO by Saffron

Brand new - Tue, 08/05/2014 - 12:57
Launched mid-last year and rolling out approximately 50 stations since across Turkey, GO is a new brand of gas stations operated by Ipragaz, the second largest subsidiary of global company SHV Energy. Because Ipragaz has been specialized in liquefied petroleum gas since 1961 — which... Armin http://www.underconsideration.com
Categories: News

Brands Are Assets that Drive Strategy

Graphics.com - Tue, 08/05/2014 - 00:00

Sometime in the late 1980s, an explosive idea emerged, the idea that brands are assets, have equity, and drive business strategy and performance.

Categories: News

Milton Glaser Versus Global Warming

Unbeige - Mon, 08/04/2014 - 20:54

If you, too, had the best of intentions but just couldn’t manage to sit through the PowerPoint presentation-plus-Al-Gore-on-a-plane-B-roll that is An Inconvenient Truth, Milton Glaser has boiled down “global warming” and “climate change” into a new campaign that calls out these terms as the clumsy euphemisms they are. The bottom line: “It’s not warming, it’s dying.”

With his signature inform-and-delight tactics, Glaser pairs this grim yet clear-eyed slogan with a roiling green orb that suggests the planet Earth viewed from space—as its expanse of life-sustaining territory recedes into darkness. On Friday the message debuted as a billboard at New York’s School of Visual Arts, where Glaser serves as a faculty member and acting chairman of the board (look for the billboard on the western exterior wall of SVA’s East 23rd Street building). Spread the word—and the orb—in button form: available in $5 sets of five here. SVA also plans to distribute free buttons on college campuses nationwide.

New Career Opportunities Daily: The best jobs in media.

Categories: News

Linked: Venn Google Doodle

Brand new - Mon, 08/04/2014 - 16:36
A particularly good (interactive) Google Doodle today celebrating what would have been the the 180th birthday of John Venn, of Venn Diagrams fame. Great process stuff at the link.... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo for Houston

Brand new - Mon, 08/04/2014 - 16:32
"The Greater Houston Partnership's mission is to make the Houston region the best place to live, work and build a business. Over the past 25 years, our membership, comprised of over 2,000 leading companies, has tackled the region's most important issues that impact our community.... Armin http://www.underconsideration.com
Categories: News

Reviewed: New Logo and Identity for South Korea

Brand new - Mon, 08/04/2014 - 13:10
In the past two or three years South Korean culture has risen in popularity and awareness throughout the world — from its K-pop stars like Psy to its corporate juggernauts like Samsung — increasing its tourism and business travel. Responsible for spreading "awareness of Korean... Armin http://www.underconsideration.com
Categories: News

The West Elm-ification of Gracie Mansion

Unbeige - Mon, 08/04/2014 - 12:14

Meticulous historic preservation of a landmark interior meets…West Elm? (If you listen carefully, you can hear interior designer Jamie Drake sobbing quietly in the corner, near the lone pair of Schumacher velvet-upholstered John Boone chairs that has not been replaced by beanbag poufs.) Such is the worlds-collide aesthetic ushered in by New York City Mayor Bill de Blasio and his brood. Last week the family moved from Brooklyn to Gracie Mansion, the mayoral residence nestled on the banks of the East River in Manhattan, but not before making a pit stop at West Elm. The Williams Sonoma-owned purveyor of artisan-inflected midcentury homegoods donated $65,000 of Capiz Orb pendant lights (pictured), sofas, desks, chairs, and pillows to the de Blasios–chump change compared to the $7 million of private funds made available for the Bloomberg administration’s Drake-led restoration. In an editorial that appeared in yesterday’s New York Times, writer Alexandra Lange considers “The Mayor’s Showroom” and why it might be preferable to live in a museum after all. God save the Zuber wallpaper.

New Career Opportunities Daily: The best jobs in media.

Categories: News

Quote of Note | Takashi Murakami

Unbeige - Fri, 08/01/2014 - 21:51

“I have this idea for a sweet comedy about death. A middle-aged author of e-books, with middling sales, retreats deep into the mountains of Japan to build a grave for his recently deceased father. After getting scammed out of all of his money, he falls into despair, but for some unknown reason he is visited by a savior in the form of a middle-aged woman. And then his divorced wife from ten years ago appears unexplainably too. Then this young woman with whom he spent a single night in a club many years ago is being treated for an incurable disease in the mountainside sanatorium, and she comes to him for emotional support. I’d love to do that story.”

-Artist Takashi Murakami discussing his filmmaking aspirations in a recent interview. Also on his wishlist? “Some form of a collaboration with J.J. Abrams.”

New Career Opportunities Daily: The best jobs in media.

Categories: News

Linked: Turnpike Vs. Pizza

Brand new - Fri, 08/01/2014 - 16:10
The New Jersey Turnpike Authority is suing Jersey Boardwalk Pizza in Florida for "trying to trade upon the fame of the Garden State Parkway logo to attract customers and potential franchisees".... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo for ThinkGeek

Brand new - Fri, 08/01/2014 - 16:09
(Est. 1999) "ThinkGeek is an American online retailer that caters to computer enthusiasts and other 'geeky' social groups. Their merchandise includes clothing, electronic and scientific gadgets, unusual computer peripherals, office toys, pet toys, child toys, and caffeinated drinks and candy. ThinkGeek was founded in 1999,... Armin http://www.underconsideration.com
Categories: News

Reviewed: Friday Likes 95: From Graphical House, Andrés Guerrero, and Danny Demers

Brand new - Fri, 08/01/2014 - 13:13
Plenty of beautiful and playful projects this week, with work from Glasgow, Murcia, and Montreal.... Armin http://www.underconsideration.com
Categories: News

What’s Up, Doc? The Animation Art of Chuck Jones

Graphics.com - Fri, 08/01/2014 - 00:00

A new exhibition celebrating the work of animator Chuck Jones includes animated films, interactive experiences and more than 125 original sketches and drawings, storyboards, production backgrounds, animation cels and photographs.

Categories: News

Tonality Pro Adobe Photoshop Plugin Released for Mac B/W Photo Effects

Graphics.com - Fri, 08/01/2014 - 00:00

The new Mac-only Adobe Photoshop plugin claims to provide "the world's most diverse collection of presets" for creating Black-and-White photo effects.

Categories: News

Noted: Daytona Flyers Angst

Brand new - Thu, 07/31/2014 - 16:15
Apparently the Daytona Flyers (Noted here) has caused all kinds of controversy; mainly, people (dumb people) think the logo says "VD" and stands for Venereal Disease.... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo and Identity for Tapit by Moving Brands

Brand new - Thu, 07/31/2014 - 16:09
On 1 July 2014, Tapit [became] the first smartphone app on the Swiss market that allows users to make payments, collect loyalty points and open doors in a single, neutral ecosystem. Tapit will initially enable cashless payments in shops in Switzerland and abroad using Visa... Armin http://www.underconsideration.com
Categories: News

Reviewed: New Name, Logo, and Identity for NOS by Wolff Olins

Brand new - Thu, 07/31/2014 - 13:31
The result of the 2013 merger between two already significant Portuguese companies, ZON and Optimus, NOS, established this May, is a telecommunications and entertainment mega group offering cable television, mobile phone service, internet, and, oh, by the way, it happens to have 30 movie theaters... Armin http://www.underconsideration.com
Categories: News

Favorite Thing: New Dyson Bladeless Fan

Unbeige - Thu, 07/31/2014 - 13:24

It was only a few years ago that James Dyson and his crack team of engineers (all of whom we like to imagine wearing jaunty striped shirts as they labor to achieve incremental yet significant improvements upon previously undesirable household appliances) debuted the Air Multiplier, a bladeless wonder that did for blowing what Dyson’s streamlined vaccuums did for sucking. A new range of the distinctive shaped fans is here, and it’s even cooler—literally.

Dubbed “Dyson Cool,” the new fans are up to 75% quieter than their predecessors, a fact that has not escaped the watchful ears of those at the delightfully named Noise Abatement Society, which has—with no bells and whistles—awarded its Quiet Mark to the new Air Multiplier technology. Dyson engineers managed to hush the fan by reducing the turbulence of high-velocity air, cancelling out specific tones: notably those buzzy ones at 1,000Hz, which are similar to the frequency of the noise produced by the incessant wing beat of mosquitoes. This feat was achieved in part by the addition of something called a “Helmholtz cavity,” which we like to imagine was also the name of a young Dyson’s garage band. The price for all of this innovation? Dyson estimates the R&D costs at $65 million. The desktop AM06 model will set you back $299.99, but you’ll be all the cooler for it.

Have a suggestion for our next Favorite Thing? E-mail unbeige@mediabistro.com.

New Career Opportunities Daily: The best jobs in media.

Categories: News

QuarkXPress Updated to Fix Performance and Output Snafus

Graphics.com - Thu, 07/31/2014 - 00:00

The free version 10.2 update of QuarkXPress is said to resolve performace and output problems introduced with 10.1, as well as add new collaboration and productivity features.

Categories: News

Announced: AIforGA, Year 1, Vol. 2

Brand new - Wed, 07/30/2014 - 22:39
If you are in Austin, TX, or enjoy traveling near and far to exotic destinations, join us for our next three excellent speakers: Matteo Bologna, Debbie Millman, and Michael Bierut. Details and registration at the Austin Initiative for Graphic Awesomeness site.... Armin http://www.underconsideration.com
Categories: News

Linked: Opening at Publicis Hawkeye

Brand new - Wed, 07/30/2014 - 22:05
Position: Interactive Art Director at Publicis Hawkeye in Dallas, TX.... Armin http://www.underconsideration.com
Categories: News

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