It’s official: Twitter has named Leslie Berland its new chief marketing officer. Twitter CEO Jack Dorsey made the announcement via fax. Or maybe it was a tweet.
Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!
— Jack (@jack) January 26, 2016
The news comes just days after Twitter saw four execs—Alex Roetter, Kevin Weil, Katie Jacobs Stanton and Brian Schipper—depart the company.
Berland was most recently American Express’ executive vp of global advertising, marketing and digital partnerships. She had been with AmEx since 2005. Naturally, Berland tweeted about her new role.
— Leslie Berland (@leslieberland) January 26, 2016
The parent company of High Times, Trans-High Corporation, has named Larry Linietsky chief operating officer.
Linietsky previously worked for iHeartMedia, Napster and Universal Music Group.
“Larry is a venerable agent of change that intuitively sees around corners and designs strategies and supporting operative businesses to capitalize on what’s next,” said David Kohl, President and CEO of Trans-High Corporation, in a statement. “His collective skills in digital media and entertainment will enhance our festivals, events, licensing digital and mobile app business domestically and internationally.”
At the end of this weekend’s front-page Miami Herald enterprise report, there is a brief explanatory note. Included in the “About This Project” details is the following:
Though the subject of the story has amnesia, he agreed several times to participate in the story.
Reporter Audra D. S. Burch spent four months researching the story, and the results are stunning. U.S. Army veteran Steve Ligeikis remembers everything up until a certain point of 2010 in vivid detail. But thanks to what has been diagnosed as anterograde amnesia, the six years since are a blur. Every morning when Ligeikis wakes up, he has no recollection of the previous day, weeks, months or five years:[Wife] Emma has created a system to fill in the blanks. It starts from the moment Steve wakes up to a lavender-colored bedroom he does not recognize. Usually, he thinks he is in a hotel room on an out-of-town work assignment.
A dry-erase board next to his side of the bed acts as a quick primer to start his day. It includes today’s date, the daily schedule, a picture of the couple together and a photo of Alek, who died on St. Patrick’s Day. The caption reads: “He resides in one of his favorite spots, Mom’s Garden… Now he is chasing lizards and watching over us.”
Alek, the couple’s pet cat, died from cancer at the beginning of 2015. Several times since, Ligeikis has grieved anew and again, for the first time. This is a tremendous love story, as Emma, unlike many partners put in this situation, has turned into an inventive and attentive caregiver.
Bravo to Burch and her collaborators on this project: photographer-videographer Charles Trainor Jr., animator Sohail Al-Jamea and editor Amy Driscoll. Read-bookmark the article here.
Previously on FishbowlNY:
Reporter Documents Southwest Florida Suicides
In Hollywood, many a first draft bears little resemblance to the final product. Over the weekend, Variety inadvertently replicated that arc on Twitter.
Here’s the first draft of the Hollywood trade’s Jan. 24 tweet, screen-captured by appropriately enough by Hollywood screenwriter J.P. Ouellette:
And here’s the subsequent, final version:
What makes this a little more chuckle-worthy is that Ouellette has worked as a production assistant on Ben Affleck’s The Town and as a set production assistant on the actor’s earlier drama Gone Baby Gone. In other words, he’s extremely well qualified to be an Affleck ombudsman.
Perhaps, since Casey plays a janitor in the Sundance breakout Manchester by the Sea (snapped up domestically by Amazon), the social media brain freeze was scrambled via a Good Will Hunting synapse. As Damon explained during the audience Q&A portion of this weekend’s Park City unveiling, he and Casey co-starred in the early 1990s in a London stage play written by the film’s director Kenneth Lonergan. Wicked layered.
Time Inc. has named John Marcom senior vp, strategy and business development for Time Inc. International.
This is a homecoming for Marcom, who worked for Time Inc. throughout the ’90s in a variety of roles, including publisher of Time Asia. Marcom most recently worked as a co-founder of Media BBQ.
“Having worked closely with John in the past, I am confident that his close ties within the global business community along with his extensive experience growing international businesses across multiple platforms will be invaluable as we continue to identify and develop growth opportunities for Time Inc. International,” said Time Inc. International president Steve Marcopoto, in a statement.
Marcom’s appointment is effective immediately.
Shax Riegler has been named executive editor of Architectural Digest. Riegler comes to AD from Consumer Reports, where he most recently served as content lead for its Home and Appliances group.
Riegler previously served as executive editor of House Beautiful. He has also worked for Martha Stewart Living and Vogue.
“Shax will be an enormous asset to our team,” said AD editor Margaret Russell, in a statement. “He has a strong background in the worlds of architecture, design, art, and culture, and I’m confident he will be an important partner as we continue to grow our digital and print audiences and make the AD brand even more inspiring and influential.”
First came the pre-emptive strike. Via Page Six and Richard Johnson, we learned that a Jan. 19 letter had been sent to New York magazine editor Adam Moss, on behalf of Relativity Media and founder Ryan Kavanaugh, urging the magazine not to run a feature by Benjamin Wallace:
Lawyer Anthony Glassman wrote: “Mr. Wallace has intentionally cherry picked random allegations spanning Mr. Kavanaugh’s teenage and adult years… He clearly plans to weave together harmful fiction with banal truths to create a narrative that Mr. Kavanaugh and Relativity are untrustworthy with a long history of unethical behavior.”
Then came the article itself, in this week’s issue and posted online per usual by New York magazine at 9 p.m. ET Sunday night. “The Epic Fail of Hollywood’s Hottest Algorithm” is another stellar reconstruction of West Coast intrigue by Wallace.
In short order came the statement from Relativity chief communications officer David Shane:
New York magazine has published a defamatory story about Relativity which deplorably embodies that old newsroom saying, ‘Don’t let the facts get in the way of a good story.’ The article is filled with unsubstantiated gossip and allegations which opportunistically fit its predetermined narrative about Relativity and its founder, Ryan Kavanaugh. Prior to the story’s publication, we provided the magazine with actual facts and data that its editors and reporter chose to ignore. We remain focused on completing and receiving approval for our plan of reorganization and look forward to our emergence as a stronger company under the leadership of Ryan, Kevin Spacey and Dana Brunetti.
Given Spacey’s arrival, one wonders what Buddy Ackerman might have to say about all this.
[Shown: New York magazine Gluekit Collage]
When it comes to mobile apps, The Wall Street Journal thinks the more niche they are the better. With that in mind, the Journal plans to launch three new apps this year.
According to Digiday, the decision comes as more Journal readers use their phones and tablets to access its content. Last year, less than half of the Journal’s traffic was from mobile sources; now it’s at 55 percent.
“Growth is prodigious,” Journal chief innovation officer Edward Roussel told Digiday. “The theme across the board for 2016 is smartphones and what we do on them.”
Spotify is rolling out a video product to its Android and iOS users. According to The Wall Street Journal, Android users will get the service this week, followed by Apple users next week.
The company has partnered with several media outlets to provide original and curated content. Participating companies include ESPN, Condé Nast, Comedy Central, BBC, Vice and more.
Spotify has 75 million users—roughly 20 million of them are subscribers—yet the company still isn’t profitable. Shiva Rajaraman, Spotify’s vice president of product, is cautiously optimistic that video might one day change that.
“Obviously our primary user is a music fan, and they are not necessarily leaning in and looking into the app,” he told the Journal. “So there are no particular recipes for how to get this right.”
Blitt said it was a challenge to illustrate the presidents given that most images of them feature regal poses. There was one exception, though.
“Teddy Roosevelt generally looks angry and somewhat appalled, so he was the easiest,” said Blitt.
We will never tire of journalists who frame career moves with a Hunter S. Thompson quote. After shifting over to American Airlines to oversee an in-house newspaper, Joe Pappalardo has joined Texas alt-weekly the Dallas Observer as editor. As he puts it, he would “rather fly with the pigs than wallow with the eagles.”
Pappalardo also tells D magazine’s Tim Rogers that the Observer will need to rumble over his dead body if it wants to try and abandon print. And, in the brief Q&A, he revisits the crazy way he started contributing in New York to Time magazine:
“I walked into Time magazine and offered my services as a freelancer. I met Howard Chua-Eoan, the news director, because we had a mutual friend. He said, “We don’t know when we’ll use you, but when something comes up, we’ll call.” That was the Thursday before 9/11.”
“I got there right as the second tower fell. There was this moment where I had to decide whether to put the notepad down and volunteer or just lurk on the sidelines and gawk. I had some first aid training, so they put me on a bleed team, which is exactly what it sounds like. And then I got back to the apartment, sat down, and wrote all of it out in time to file the story to Howard. That got me hipped on national defense and security reporting. That’s how I moved to D.C. and worked for National Defense magazine and got involved with Smithsonian Air & Space.”
A couple of recent Observer articles caught FishbowlNY’s eye. One is the paper’s coverage of “Indie Publisher Night” at local bookstore The Wild Detectives, a panel discussion that featured Kendall Storey of New York-based Archipelago Books. The other is a check-in with the Fort Worth fixture who helped inspired David Bowie to create Ziggy Stardust:
Norman Carl Odam didn’t know he inspired Bowie until he read about it in a story by Chet Flippo, the legendary journalist from Fort Worth, published by People magazine in 1984. “That was an honor,” says Odam. He was driving a taxi in Dallas at the time, but the article attracted enough attention for him to attempt a comeback by recording new music, performing live and moving to California. “I tried to get on MTV,” Odam says. He says he even approached the president of the network, but was told they never pay attention to anyone over 30.
The Observer, founded in 1980, is current part of the Voice Media Group portfolio of alt-weeklies. Pappalardo, who joined the Observer in November, also worked as senior editor at Popular Mechanics.
In an interview with Nieman Lab, Quartz publisher Jay Lauf discussed a variety of subjects, from plans for an app to adblocking. The only subject he refused to talk about was the potential sale of Quartz.
Early last month, a rumor was floated that execs at The Atlantic had talked with “potential buyers interested in digital media about a sale of or potential investment in Quartz.” A Quartz spokesperson quickly brushed off the rumor with the bland statement “Given our ambitions for Quartz, we would be remiss in not evaluating opportunities as they arise.”
Speaking with Nieman Lab, Lauf wan’t interested in adding a thing.
“There’s nothing new to report there at all,” said Lauf. “…The spokeswoman’s quote is the only guidance or quote I would give. There’s really no new development to talk about at this point.”
Twitter is undergoing some major changes, and that means the revolving door has been spun. Late Sunday night, Twitter CEO Jack Dorsey announced that four execs “Have chosen to leave the company.”
The departures include senior vp of engineering Alex Roetter; senior vp of product Kevin Weil; vp of media Katie Jacobs Stanton; and vp of human resources Brian Schipper.
In the midst of the shakeup, Recode reports that Dorsey plans on hiring Leslie Berland [pictured] as Twitter’s CMO. Berland currently serves as American Express’ executive vp of global advertising, marketing and digital partnerships.
The front page of today’s San Bernardino Sun features a local teacher, policeman, seniors and others. All nine residents are proudly wearing a T-shirt that reads ‘SB Strong 12.02.2015.’
As Beau Yarborough reported for the paper in the immediate aftermath of the San Bernardino terrorist attacks, the “SB Strong” logo was created by graphic designer Juan Garcia. Garcia studied at the Inland Empire campus of the Art Institute of California, which is adjacent to the site of the attacks. From that Dec. 5 article:
Garcia’s SB Strong logo really hit the big time when it was prominently featured at the vigil at San Manuel Stadium.
“Thursday morning, we found out we were going to have the vigil,” said Joe Hudson, general manager of the Inland Empire 66ers minor league baseball team, which calls the stadium home. “We thought this could be something we could use internally in the stadium to represent strength in the community.”
Garcia had no idea in advance that his logo was going to be used in the vigil, but was delighted when he learned that it was.
The Sun has compiled an extensive online section about the attacks. At press time, the site’s most viewed item details the decision of one family of a Dec. 2 terror attack victim to file a $204 million lawsuit against the county.