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Noted: New Logo for Udemy done In-house

Brand new - Thu, 10/26/2017 - 16:00
(Est. 2010) "Udemy was founded in 2010 with the aim of improving lives through learning. Udemy is a global marketplace for learning and teaching online where more than 17 million students learn from an extensive library of 55,000 courses taught by expert instructors in over “A More Academic Union” New Logo for Udemy done In-house

(Est. 2010) "Udemy was founded in 2010 with the aim of improving lives through learning. Udemy is a global marketplace for learning and teaching online where more than 17 million students learn from an extensive library of 55,000 courses taught by expert instructors in over 60 different languages. Whether learning for professional development or personal enrichment, students can master new skills through self-paced, on-demand courses, while instructors have a way to share their knowledge with the world. For companies, Udemy for Business offers subscription access to a collection of business-relevant courses as well as a simple platform to host and distribute their own content in one central place. Udemy is privately owned and headquartered in San Francisco with offices in Ireland and Turkey."

Design by
In-house

Related links
New brand introduction page
Udemy press release

Relevant quote
Our logo is made up of two elements – a symbol and a wordmark. The symbol is handwritten and organic, to emphasize the personal connections being made between our students and instructors. Our wordmark, set in practical sans serif type, is the structure and substance that makes our connections possible.

Our symbol is named the Union, a nod to the millions of connections being made between students and instructors in our marketplace every day. In motion, the two sides come together where knowledge is shared.

Images (opinion after)

New Logo for Udemy done In-house Logo. New Logo for Udemy done In-house Monogram animation. New Logo for Udemy done In-house Color palette. "Our primary color, Durulova, is named after the small village where our story began. Secondary colors are named after emerging cities around the world." New Logo for Udemy done In-house Collage of something that sort of shows the new look. The rebrand committee reminisces on the process. (There is no play button, so just click it to start playing.)

Opinion
I wasn’t aware of Udemy before writing this but I have hated their old logo forever in an alternate universe where I was aware of Udemy. It may not be that bad but I find this style of sans serif completely ridiculous, annoying, and unpleasant. That poor “u”. Anyway… the new logo is a major improvement, introducing a friendly, bookish “U” monogram done in a swooshy, free, handwritten script that somehow looks like a teacher scribbling a grade on a report. I’m not too keen on the idea of the monogram being a “union”, where the two sides of the “U” are drawn from opposite ends and joining in the center, as it kills the flow of the script, but I also get that it’s meant to convey a concept, so I’ll leave that alone. The monogram makes for a nice stand-alone mark and also pairs really well with the wordmark which — the horror! — is typed like a proper name with an uppercase initial and is typeset in a non-geometric sans serif; given that this is a tech-ish brand, it really is a miracle it’s not a geometric sans serif. There is also a tagline, “Be able”, which is kind of flimsy as a call for action and kind of awkward in its execution; I keep reading “Beable” as a single word and the slab serif introduced feels cheap somehow. Still, a major improvement from what looked like a brand that would get parodied on Silicon Valley to a more robust and mature expression.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sPg-Rk4z-d0/new_logo_for_udemy_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_udemy_done_in_house.php Thu, 26 Oct 2017 05:48:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_udemy_done_in_house.php
Categories: News

Reviewed: New Packaging for Stumptown Coffee Roasters by LAND

Brand new - Thu, 10/26/2017 - 13:50
Established in 1999, Stumptown Coffee Roasters is a coffee roaster based in Portland, OR, that sources its coffee directly from farmers in Ethiopia, Colombia, Indonesia, and 10 other countries around the world. Stumptown is credited with the rise of craft, independent coffee roasters and elevating “The Hobo Effect” New Packaging for Stumptown Coffee Roasters by LAND

Established in 1999, Stumptown Coffee Roasters is a coffee roaster based in Portland, OR, that sources its coffee directly from farmers in Ethiopia, Colombia, Indonesia, and 10 other countries around the world. Stumptown is credited with the rise of craft, independent coffee roasters and elevating the coffee-drinking experience. With four locations in Portland (plus one in its airport), Stumptown has opened one store in Seattle, two in New York (one inside the trendy Ace Hotel), and one each in Los Angeles and New Orleans. Aside from coffee beans, they also sell a packaged cold brew and tea, plus gear and swag for days. Recently, Stumptown introduced new packaging for its coffee beans, designed by Austin, TX-based LAND.

New Packaging for Stumptown Coffee Roasters by LAND Old packaging, designed by OMFGCO.

The old bags were nice but not entirely exciting. Function-wise, they were pretty perfect, with each bag having a slit in the front where labels could be inserted for each coffee variety, making it easy to have a broad range of flavors while only bulk-printing one bag. The kraft paper look has always conveyed "artisanal" but with everything these days being artisanal and sold in kraft paper it's not a bad idea to, as they say, zig while others zag, which is a trite but true thing to say.

After 17 years of using the utilitarian brown bags and card system - Stumptown decided to switch to a more environmentally sustainable bag that would better preserve the freshness of their coffee. The design process was led by the goal of paying homage to the rich and vibrant cultures, lands and peoples that farm the coffee and connecting that with the bohemian spirit of Stumptown and its home of Portland, Oregon. That process eventually yielded the color palette, playful illustrations and typography used throughout the design system.LAND provided text New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New bags, large view. What is so good about these bags, you might ask, besides the handsome good looks? Great question. Our new bags preserve the quality of our very fine coffee with a one-way valve and a freshness seal. Someone we know hand-picked and then processed and then roasted every one of those beans and we're going to make damn sure they are as fresh as possible before you drink them.

These new bags are made of something called Biotre from a company called Pacific Bag Incorporated who are committed to environmentally sustainable practices. They are the best in the business and these bags are biodegradable (everything except the tie and the valve) and are made primarily of renewable wood pulp. In other words, thumbs up mother Earth. She's the only one we've got.Stumptown Coffee blog post New Packaging for Stumptown Coffee Roasters by LAND New bags, waterfall view.

The new bags are so cool and hip, in a good way, it hurts. Stumptown has been at the forefront of the hipster, lumberjack-chic, salvage aesthetic and these bags take that to 11 in a fresh, completely unexpected way. The typography is absolutely weird and none of the choices -- I count at least six different typefaces -- have any reason to pair well together yet they do come together as an epic mix with, of all typefaces in the world, Hobo, as the leader.

The bags are visually effusive and exciting while also having a subtle division between categories: Colored bags are for flavor blends with black for everything else where each color band behind the name defines the region (blue for Latin America, red for Africa, green for Asia). Stumptown coffee is not sold in major grocery stores, so it doesn't have to be as clear-cut (or cookie-cutter) in its SKU-differentiating techniques.

New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New bags, line-up view. New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New Packaging for Stumptown Coffee Roasters by LAND New bags, sext views.

Overall: bitchin'. No need to overthink this one.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/0wWW-qsfpe0/new_packaging_for_stumptown_coffee_roasters_by_land.php https://www.underconsideration.com/brandnew/archives/new_packaging_for_stumptown_coffee_roasters_by_land.php Thu, 26 Oct 2017 05:09:52 -0600 https://www.underconsideration.com/brandnew/archives/new_packaging_for_stumptown_coffee_roasters_by_land.php
Categories: News

Spotted: New Logo for E3

Brand new - Wed, 10/25/2017 - 19:40
New Logo for E3 Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/kSQsir2vsFM/new_logo_for_e3.php https://www.underconsideration.com/brandnew/archives/new_logo_for_e3.php Wed, 25 Oct 2017 12:12:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_e3.php
Categories: News

Spotted: New Logo for Salford Red Devils

Brand new - Wed, 10/25/2017 - 19:40
New Logo for Salford Red Devils Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PvDviP2x0UY/new_logo_for_salford_red_devils.php https://www.underconsideration.com/brandnew/archives/new_logo_for_salford_red_devils.php Wed, 25 Oct 2017 12:08:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_salford_red_devils.php
Categories: News

Linked: AGDA Design Awards Finalists

Brand new - Wed, 10/25/2017 - 16:40
Some really nice identity work in AGDA Design Awards Finalists selections. AGDA Design Awards Finalists Visit Link Some really nice identity work in AGDA Design Awards Finalists selections. http://feedproxy.google.com/~r/ucllc/brandnew/~3/WvaOhLZBKMA/agda_design_awards_finalists.php https://www.underconsideration.com/brandnew/archives/agda_design_awards_finalists.php Wed, 25 Oct 2017 08:41:56 -0600 https://www.underconsideration.com/brandnew/archives/agda_design_awards_finalists.php
Categories: News

Noted: New Logo and On-air Look for NFL GameDay by Trollbäck+Company

Brand new - Wed, 10/25/2017 - 16:40
(Est. 2006) NFL GameDay is a show featuring highlights of National Football League games. It airs on the NFL Network starting at 7AM Eastern and continues for 15 hours every Sunday. “Sunday Funday” New Logo and On-air Look for NFL GameDay by Trollbäck+Company

(Est. 2006) NFL GameDay is a show featuring highlights of National Football League games. It airs on the NFL Network starting at 7AM Eastern and continues for 15 hours every Sunday.

Design by
Trollbäck+Company (New York, NY)

Related links
Trollbäck+Company project page

Relevant quote
Given the rapidly changing nature of the content on GameDay, Trollbäck+Company made the design system flexible for the network’s in-house graphics team. Aesthetically, the content-first package extends the NFL brand beyond linear television, with stripped-back 3D elements in favor of a flatter, cleaner look for cross-platform clarity wherever GameDay lives. This graphic treatment is underscored by powerful football imagery and symbolism to deeply resonate with fans. An updated logo system aligns all five GameDay properties, and is one of the only assets to retain a 3D aesthetic.

The job extended to the larger visual identity of NFL Network with an updated on-air graphics system featuring a custom-designed typeface. Partnering with the marketing team at the network and Commercial Type, Trollbäck+Company arrived at NFLN Tackle Black Sans, which maximizes legibility on all screens. The new typeface can now be seen on-air, as well as digital collateral, including websites and newsletters.

Images (opinion after)

New Logo and On-air Look for NFL GameDay by Trollbäck+Company Logo. New Logo and On-air Look for NFL GameDay by Trollbäck+Company Logo on steroids. On-air graphics.

Opinion
The old logo had a Transformers-esque slab typography that wasn’t too terrible but neither was it enticing. The new logo has a great, bold, confident new wordmark that still conveys “SPORTS! YEAH!” without the usual tropes. Since I don't watch football (hence, I don't watch GameDay I can't compare the old on-air look with the new one but I can say that the new on-air work is simply great. Flawless and crisp, with a lot of cool little animation details sprinkled throughout. It manages to feel energetic and dynamic with nary a 3D effect in sight. (Except for the 3D logo treatment and even that is nicer than usual.)

http://feedproxy.google.com/~r/ucllc/brandnew/~3/x9_lazZyY9E/new_logo_and_on_air_look_for_nfl_gameday_by_trollbackcompany.php https://www.underconsideration.com/brandnew/archives/new_logo_and_on_air_look_for_nfl_gameday_by_trollbackcompany.php Wed, 25 Oct 2017 06:38:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_on_air_look_for_nfl_gameday_by_trollbackcompany.php
Categories: News

Reviewed: New Logo and Identity for Bolivia by Futurebrand

Brand new - Wed, 10/25/2017 - 13:40
I rarely attempt to describe countries in my own words, especially those I have never been to, so here's Lonely Planet's take: "Rough around the edges, superlative in its natural beauty, rugged, vexing, complex and slightly nerve-racking, Bolivia is one of South America's most diverse “Diamonds in the Rough” New Logo and Identity for Bolivia by Futurebrand

I rarely attempt to describe countries in my own words, especially those I have never been to, so here's Lonely Planet's take: "Rough around the edges, superlative in its natural beauty, rugged, vexing, complex and slightly nerve-racking, Bolivia is one of South America's most diverse and perplexing nations." And here's a link to the Wikipedia page. Earlier this month, the Ministry of Communication introduced a new country brand for Bolivia, designed by the Madrid, Spain-based office of Futurebrand.

A microsite for the new brand can be found here. It's in Spanish but not very insightful anyway, so you are not missing much. If you like CSS-based animations tho, then it's a treat.

Confronted with the perception barrier that constitutes their external image; which is anchored in stereotypes (corruption, insecurity, etc.), Bolivia has decided to manage its image in an active way through the creation of a country brand.

The challenge was to attract flows of capital and people, in all its areas of activity and in short, to project its capacity to achieve political, economic, and social stability by showing its uniqueness against other countries within its environment.Futurebrand project page Introduction to the new brand. In Spanish. There is some design stuff shown starting at the 1:31 mark. The new values around which the brand is articulated are: "Mother Nature", "Equality for all", "Living essence", "Exemplarity for the world". Through these values, the brand capitalizes on its past and projects itself into the future at the same time.

The new brand, which has been tested at the global level, reflects the country´s color richness and diversity, which is why a lively identity has been chosen. Its icon transmits movement and portrays a country which is developing and growing.Futurebrand project page New Logo and Identity for Bolivia by Futurebrand Logo. New Logo and Identity for Bolivia by Futurebrand Logo explanation. New Logo and Identity for Bolivia by Futurebrand Icon on a photo.

The old logo was terrible, with atrocious typography made worse by inconsistent and amateurish decoration on the characters and looking more like an amusement park logo than one representing a country. The new logo, at least at first glance, looks more professional and like it means business. Unfortunately, on closer inspection it's confusing, unclear, generic, and unbalanced.

The graphic that explains the meaning of each diamond could be of value if the interpretation of the points of reference were more interesting and not look like they were pulled from different graphic libraries; the top and right ones look like they cam from one place, the bottom and left ones from another. Then there are the four triangles on the inside that are heavy, distracting, and void of meaning... if at least they pulled the colors from flag or something. The icon improves when used as a single color because it reduces the amount of visual noise but, still, it's too many fuzzy elements.

The wordmark is sort of okay and I can appreciate the triangle finding its way to the crossbar of the "A" but nothing too exciting. And I don't know if we ignore the tagline "Corazón del Sur" (Heart of the South) or not but let's not: The script font is yet another element that adds little meaning to the logo yet adds more design stuff that's not necessarily needed nor complementary to what's already there.

New Logo and Identity for Bolivia by Futurebrand Business cards. New Logo and Identity for Bolivia by Futurebrand Stationery. New Logo and Identity for Bolivia by Futurebrand Poster.

The applications showed some promise, with the triangles and diamonds going big and appearing on the corners of the layouts but the color combinations cheapen the look a lot... like a bad casino in Las Vegas. Whatever typeface is being used in the poster above is not the right one as it looks like a telco brand. Overall, this feels like a haphazard attempt at imbuing too much meaning into a logo and comes across as a half-baked identity system.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dtru8Xkvjww/new_logo_and_identity_for_bolivia_by_futurebrand.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bolivia_by_futurebrand.php Wed, 25 Oct 2017 04:51:39 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bolivia_by_futurebrand.php
Categories: News

Spotted: New Logo and Identity for INU Digital by Zwoelf

Brand new - Tue, 10/24/2017 - 19:40
New Logo and Identity for INU Digital by Zwoelf

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZVJaitNdQaY/new_logo_and_identity_for_inu_digital_by_zwoelf.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_inu_digital_by_zwoelf.php Tue, 24 Oct 2017 12:12:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_inu_digital_by_zwoelf.php
Categories: News

Spotted: New Logo and Packaging for Jolie Cosmetics by Liviana Popa

Brand new - Tue, 10/24/2017 - 19:40
New Logo and Packaging for Jolie Cosmetics by Liviana Popa Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/lsWQlZxVV48/new_logo_and_packaging_for_jolie_cosmetics_by_liviana_popa.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_jolie_cosmetics_by_liviana_popa.php Tue, 24 Oct 2017 12:08:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_jolie_cosmetics_by_liviana_popa.php
Categories: News

Linked: Hockey, Mexican Style

Brand new - Tue, 10/24/2017 - 16:30
Digging the extra cheesy logos for the four teams that compose the semi-pro Liga Mexicana Elite de Hockey in Mexico. Hockey, Mexican Style Visit Link Digging the extra cheesy logos for the four teams that compose the semi-pro Liga Mexicana Elite de Hockey in Mexico. http://feedproxy.google.com/~r/ucllc/brandnew/~3/PCvOU3eN1VY/hockey_mexican_style.php https://www.underconsideration.com/brandnew/archives/hockey_mexican_style.php Tue, 24 Oct 2017 08:23:39 -0600 https://www.underconsideration.com/brandnew/archives/hockey_mexican_style.php
Categories: News

Noted: New Name and Logo for Movies Anywhere

Brand new - Tue, 10/24/2017 - 15:25
(Est. 2014; previously Disney Movies Anywhere) "Movies Anywhere makes the movie watching experience easier and better by offering one home for your favorite purchased movies from iTunes, Amazon Video, Google Play and Vudu." Movies applicable to the service come from Disney, Pixar, Marvel, and Lucasfilm, “Feedback Loop” New Name and Logo for Movies Anywhere

(Est. 2014; previously Disney Movies Anywhere) "Movies Anywhere makes the movie watching experience easier and better by offering one home for your favorite purchased movies from iTunes, Amazon Video, Google Play and Vudu." Movies applicable to the service come from Disney, Pixar, Marvel, and Lucasfilm, which are part of the Disney empire, and additional studios Sony Pictures Entertainment, Twentieth Century Fox, Universal Pictures, and Warner Bros. Entertainment. iMore has an extra long explanation about it that makes more sense.

Design by
N/A

Related links
The Verge story

Images (opinion after)

New Name and Logo for Movies Anywhere New Name and Logo for Movies Anywhere Full-color logo and single-color (on full-color background) logo. Service introduction.

Opinion
The old logo had one too many things happening: Disney icon, Disney wordmark, light font, and bold font. Needlessly complicated but, I guess, also somewhat clear about what it was. Now that the service includes movies from other studios it made sense to completely de-Disney-fy it and the result is surprisingly good. I’m not saying it’s a great logo but if you consider that it’s a service that has to represent the Disney empire plus four of the most prominent movie studios — which, most likely, all had to approve this logo to represent their movies — the fact that this doesn’t completely suck is a major victory. The abstract-looking icon is made up of an “M” and and “A” looping into each other, providing a subtle puzzle in what’s otherwise a perfectly acceptable digital-looking graphic. The gradients on it look good as does the single-color version with the cast shadows (my preferred version). Comparisons to Australia’s ABC logo are inevitable but I suggest moving past it. The wordmark is techie and fun and pairs nicely with the icon. Overall, it’s a good logo that works much better than it should or is expected to and is generic enough (in a good way) to convey entertainment in general.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/iVGQzaou1gc/new_name_and_logo_for_movies_anywhere.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_movies_anywhere.php Tue, 24 Oct 2017 06:10:59 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_movies_anywhere.php
Categories: News

Reviewed: New Identity for eBay by Form&

Brand new - Tue, 10/24/2017 - 13:15
Established in 1995, eBay used to be, back in the day, the ultimate auction site to buy weird shit from weird people (myself included). Today, it's an all-encompassing e-commerce platform that enables consumer-to-consumer and business-to-consumer sales and works more like a general shopping site where “Old eBay, we Bid you Adieu” New Identity for eBay by Form&

Established in 1995, eBay used to be, back in the day, the ultimate auction site to buy weird shit from weird people (myself included). Today, it's an all-encompassing e-commerce platform that enables consumer-to-consumer and business-to-consumer sales and works more like a general shopping site where you can buy things directly from companies and resellers without the cheap thrill of bidding on weird shit from weird people. You can still do that, sure, but it's not the essence of the site anymore. We last talked about eBay in 2012 when they redesigned their logo and, other than helping my dad sell a watch on there and buying a pair of running shoes last week, I hadn't thought much about it. Recently, eBay has started rolling out a new identity designed by New York, NY-based Form&.

New Identity for eBay by Form& A quick reminder of what the eBay logo looks like in full color. For more than 25 years, ebay has defined a new era of commerce through the art of connection--placing people at the heart of the experience. We partnered with ebay's leadership to define a new language for those experiences, highlighting ebay's diversity, depth, and dedication to people. The result was a revolutionary brand system that is redefining a new era of connection.Form& project page Your browser does not support the video tag. Overview of the new identity. We released the ebay logo from its four color treatment, designing a system where the logo could become a symbol of ebay's diversity.Form& project page New Identity for eBay by Form& Single-color logo in multiple colors.

I was not a fan, at all, of the logo redesign from 2012. Not because I loved the old logo but because the new one was so stale yet trying to hold on to the quirkiness of the original with the multi-colored wordmark. Now that the wordmark is used in a single color, it has at least doubled down on its stale-ness. It still doesn't inspire me to go on the site and buy something but it doesn't confuse me as to whether I should be feel happy or dead inside when I see it, as the old logo did. Now it looks like a dead-pan wordmark operating within the not-trying-too-hard aesthetic and, while I still don't like it, it functions a lot better. I don't know if it's just the presentation files or if they actually modified the wordmark to leave a sliver of space between the letters -- instead of touching as the old logo did -- but it's driving me a little crazy that it looks like a mistake. I'm cool with the letters not touching anymore but if they were separated 1 or 2 pixels more it would make a huge difference.

The new color palette is fine, if a little on the dull side. But I appreciate it's not screaming-vibrant colors.

The ebay grid system was designed to feel like an opened package or a shelf of goods--working seamlessly across experiences and mediums.Form& project page New Identity for eBay by Form& New Identity for eBay by Form& Grid.

The new grid approach is also fine, if a little on the dull side too. But the few applications shown are crisply executed and it's hard to argue with an approach of simplicity and clarity.

Modern, inviting, and optimistic--Market Sans perfect for sharing ebay's next chapter with the world.Form& project page Custom type family, Market Sans, in partnership with Swiss Typefaces. More images of the type here.

The new type family is also also fine, if a little on the dull side too. (Yes, I realize I'm writing the same sentence over and over.) It's really getting harder and harder to distinguish between all these custom sans serifs. Other than a tightly-looped "e", that sort of echoes the "e" in the logo, the visual relationship between the logo and the custom type is tenuous; if you look at the ad image towards the bottom, it's like the type wants to look like the logo -- in weight and structure -- but it's more of a subtle, jarring crash. If the type were more condensed or used in bolder weights when paired with the logo, there might be a more pleasant hierarchy to the layouts. Still, as a stand-alone typeface, I would probably buy it if it were retail.

To represent the diversity of experiences and moments on ebay, we designed a vibrant and expressive color system to elevate ebay experiences.Form& project page New Identity for eBay by Form& Photo style. New Identity for eBay by Form& Various applications. New Identity for eBay by Form& Website. New Identity for eBay by Form& New Identity for eBay by Form& Some printed materials. New Identity for eBay by Form& Ad. "Fill Your Cart With Color" spot.

I know so far I haven't sounded too effusive and perhaps there is a hint of sarcasm in what I've written but I will be the first to admit that everything presented looks good. It's professional, it's slick, it's properly thought out, and it's well executed. It's also a lot better than the old type and color circus that visiting eBay was. Side note: you can still see the old four-color logo on the main website but everything around it uses Market Sans and is more gridded and contained so it's definitely an improvement. Back to the point I was trying to make: Yes, everything is nice and pretty and it reflects the straight-up e-commerce nature of eBay but there is nothing really distinctive or memorable about it, especially when other e-commerce sites like Jet or Etsy fight for the same kind of attention and provide more personality. So, overall, I do like and appreciate the new direction -- which, gives eBay a more mature, less frenetic personality -- but I feel like there is no personal connection made as there is a certain sterility to it. Maybe I do like that old, weird eBay logo more than I would care to admit.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/HLJl_77ShT0/new_identity_for_ebay_by_form.php https://www.underconsideration.com/brandnew/archives/new_identity_for_ebay_by_form.php Tue, 24 Oct 2017 05:05:11 -0600 https://www.underconsideration.com/brandnew/archives/new_identity_for_ebay_by_form.php
Categories: News

Spotted: New Logo for Foodpanda

Brand new - Mon, 10/23/2017 - 21:00
New Logo for Foodpanda Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GZXo5tzChTA/new_logo_for_foodpanda.php https://www.underconsideration.com/brandnew/archives/new_logo_for_foodpanda.php Mon, 23 Oct 2017 13:02:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_foodpanda.php
Categories: News

Spotted: New Name and Logo for Bank First

Brand new - Mon, 10/23/2017 - 21:00
New Name and Logo for Bank First Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/5cMpcHFZPJQ/new_name_and_logo_for_bank_first.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_bank_first.php Mon, 23 Oct 2017 12:53:17 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_bank_first.php
Categories: News

Linked: Follow-up: NSW Backs Off

Brand new - Mon, 10/23/2017 - 15:40
After announcing this September that all cultural institutions owned by them would have to adopt the government logo, NSW Government has provided an exemption to some of them.  NSW Backs Off Visit Link After announcing this September that all cultural institutions owned by them would have to adopt the government logo, NSW Government has provided an exemption to some of them. http://feedproxy.google.com/~r/ucllc/brandnew/~3/KTW6dssK2fI/follow-up_nsw_backs_off.php https://www.underconsideration.com/brandnew/archives/follow-up_nsw_backs_off.php Mon, 23 Oct 2017 06:04:57 -0600 https://www.underconsideration.com/brandnew/archives/follow-up_nsw_backs_off.php
Categories: News

Noted: New Logo and Identity for Casa Andina by IS Creative Studio

Brand new - Mon, 10/23/2017 - 15:40
(Est. 2003) "Casa Andina a Peruvian hotel chain founded in February 2003, focused on providing our guests with a travel experience. We integrate the particularities of each destination where we find ourselves from architecture, decoration, gastronomy, activities and music, thus offering our visitors a unique “Mi Casa es Su Trapezoid” New Logo and Identity for Casa Andina by IS Creative Studio

(Est. 2003) "Casa Andina a Peruvian hotel chain founded in February 2003, focused on providing our guests with a travel experience. We integrate the particularities of each destination where we find ourselves from architecture, decoration, gastronomy, activities and music, thus offering our visitors a unique travel experience. Currently we have a portfolio of 29 hotels under the 3 brands: Premium, Select and Standard; Distributed in the cities of Tumbes, Piura, Talara, Chiclayo, Trujillo, Lima, Chincha, Nazca, Arequipa, Colca, Tacna, Cusco, Sacred Valley, Machu Picchu, Puno and Pucallpa. Throughout these 14 years of successful performance we have become the most important hotel chain in Peru, both in number of hotels and rooms. We are a team of approximately 1000 collaborators who share a passion for service, good vibes and love for Peru."

Design by
IS Creative Studio (Lima, Peru)

Related links
IS Creative Studio project page

Relevant quote
Casa Andina means “Andean House”, the trapezoid shape recurs constantly throughout Inca architecture, which was repeated in doorways, windows and interior wall niches in temples and fortresses. A simple mark but also a clean system that allows the brand to show and contain mysterious landscapes, remote villages, archaeological sites, the Peruvian cultural wealth, both past, and present.

Images (opinion after)

New Logo and Identity for Casa Andina by IS Creative Studio The trapezoid shape, a recurring element in Inca architecture. New Logo and Identity for Casa Andina by IS Creative Studio Logo. Logo-as-window. New Logo and Identity for Casa Andina by IS Creative Studio New Logo and Identity for Casa Andina by IS Creative Studio New Logo and Identity for Casa Andina by IS Creative Studio Business cards. New Logo and Identity for Casa Andina by IS Creative Studio Stationery. New Logo and Identity for Casa Andina by IS Creative Studio Brochures.

Opinion
The old logo had a charming, slightly naive illustration of a house with a peak from the Andes in the back; not overly terrible but not good by any means. The wordmark was somewhat decent. The logo looked appropriate for a small hotel but not for a chain of hotels across the country, especially with part of its offering being on the high end. The new logo takes the trapezoid shape found across Inca architecture as its own icon and, perhaps, even if the relationship isn’t clear from the beginning, the icon sort of looks like an abode. The wordmark doubles down on the shape with all the “A”s having the same structure, which could have been a good idea if they didn’t clash so much with the rest of the letters. The stencil approach to the “A”s is also a little confusing and it doesn’t repeat again in the “D”, where it could have helped unify the letters. The icon is somewhat large in relationship to the wordmark but I do appreciate its monolithic presence as the ancient structures around Peru sometimes feel intimidating in that way. While the shape lends itself well for the logo-as-window approach I wish there was something more to the images inside than straight-up photos; I’m not exactly sure what that would be, but I feel like this is missing one layer of concept. Overall, an improvement for sure that gives the hotel chain an aesthetic more in tune with boutique hotels around the world.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tAx9vRzSS38/new_logo_and_identity_for_casa_andina_by_is_creative_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_casa_andina_by_is_creative_studio.php Mon, 23 Oct 2017 05:35:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_casa_andina_by_is_creative_studio.php
Categories: News

Reviewed: New Logo and Identity for Helseutvalget by Bielke&Yang

Brand new - Mon, 10/23/2017 - 13:30
Established in 1983, Helseutvalget (loosely translated as "Health Committee"), is a politically independent, non-profit, free service in Norway that promotes disease prevention for lesbians, gays, and bisexuals. Their most recent effort is a DIY HIV test that is free, anonymous and easy-to-use at home, which “Hug it Out” New Logo and Identity for Helseutvalget by Bielke&Yang

Established in 1983, Helseutvalget (loosely translated as "Health Committee"), is a politically independent, non-profit, free service in Norway that promotes disease prevention for lesbians, gays, and bisexuals. Their most recent effort is a DIY HIV test that is free, anonymous and easy-to-use at home, which complements their other services that include a chat support, workshops, and community outreach. At the end of 2016, Helseutvalget introduced a new logo, with the identity been rolling out over the course of 2017, designed by Oslo, Norway-based Bielke&Yang.

Because they work with sexual health and issues that are perceived as very personal, it's important that their services also are relevant to those who don't necessarily live openly as gay or lesbian. These were the main reasons behind their rebranding; a refresh of their visual identity, website and printed materials, and gathering all initiatives under one profile. They wanted a modern, welcoming expression, lowering the threshold for contact--and hoping to achieve this through a more a more inclusive and friendly identity.

With this in mind, when developing the new visual identity we wanted to focus on interaction and dialogue between people. The new logo symbol shows two people who care for and love each other, while forming an H for Helseutvalget. This visual expression has been developed further in the form of secondary icons and animations, sub-initiative logos, and the different steps of Helseutvalgets new HIV-test in close collaboration with Dutch illustrator Hedof. The illustrations add a playfulness to content perceived as difficult and personal. The new visual identity is flexible enough to be used in corporate situations as well as festivals like Oslo Pride or similar events.Bielke&Yang provided text New Logo and Identity for Helseutvalget by Bielke&Yang Logo. New Logo and Identity for Helseutvalget by Bielke&Yang Service variations.

The old logo had all the subtlety of an anthropomorphic condom with a bow tie running excitedly. To its credit, it was somewhat charming but it didn't quite inspire confidence or trust, much less portray a serious organization devoted to an important cause. The new logo features a fantastic icon/monogram that displays an "H" made up of two figures hugging (also, possibly and most likely, shagging) and it's great. It instantly creates a sense of connection and care, amplified by the soft, pink human tones. The wordmark is simple but has a few quirks (the "g" and "a" curl a little more than usual) that make it different from the usual sans serif.

New Logo and Identity for Helseutvalget by Bielke&Yang Identity elements. New Logo and Identity for Helseutvalget by Bielke&Yang Icons. Illustrations by Hedof. New Logo and Identity for Helseutvalget by Bielke&Yang Business cards. New Logo and Identity for Helseutvalget by Bielke&Yang New Logo and Identity for Helseutvalget by Bielke&Yang New Logo and Identity for Helseutvalget by Bielke&Yang New Logo and Identity for Helseutvalget by Bielke&Yang Brochure.

The simple identity elements are complemented by a groovy range of illustrations by Breda, Netherlands-based Hedof, that cover multiple needs for the organization: from very specific individual illustrations of how to operate the HIV test kit to more "brand"-building illustrations like the one directly above for the brochure that hints at the diversity of people that Helseutvalget wants to connect with.

New Logo and Identity for Helseutvalget by Bielke&Yang New Logo and Identity for Helseutvalget by Bielke&Yang New Logo and Identity for Helseutvalget by Bielke&Yang HIV testing kit instructions. New Logo and Identity for Helseutvalget by Bielke&Yang New Logo and Identity for Helseutvalget by Bielke&Yang New Logo and Identity for Helseutvalget by Bielke&Yang Signage and interiors. New Logo and Identity for Helseutvalget by Bielke&Yang Posters. New Logo and Identity for Helseutvalget by Bielke&Yang Condoms. New Logo and Identity for Helseutvalget by Bielke&Yang Water bottles. New Logo and Identity for Helseutvalget by Bielke&Yang Sweatshirt. New Logo and Identity for Helseutvalget by Bielke&Yang Tote. New Logo and Identity for Helseutvalget by Bielke&Yang Pin. New Logo and Identity for Helseutvalget by Bielke&Yang Flag.

All the materials are nicely and consistently designed, with the flexibility of some applications being more overt (condoms!) or more subdued (lapel pin) as necessary. Overall, this strikes a great balance of being approachable and relatively fun with a serious and concerned attitude towards the issue.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nQv3WC3e0L0/new_logo_and_identity_for_helseutvalget_by_bielkeyang.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_helseutvalget_by_bielkeyang.php Mon, 23 Oct 2017 04:54:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_helseutvalget_by_bielkeyang.php
Categories: News

Spotted: New Name and Logo for CBOE Global Markets

Brand new - Fri, 10/20/2017 - 19:20
New Name and Logo for CBOE Global Markets Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/fenmup2If5g/new_name_and_logo_for_cboe_global_markets.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_cboe_global_markets.php Fri, 20 Oct 2017 12:10:19 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_cboe_global_markets.php
Categories: News

Linked: Survey Says

Brand new - Fri, 10/20/2017 - 16:10
SurveyMonkey uses logo humor to advertise its new campaign "Shoulda Used...". [If you can not see a video here view this post on Brand New] Visit Link SurveyMonkey uses logo humor to advertise its new campaign "Shoulda Used...". http://feedproxy.google.com/~r/ucllc/brandnew/~3/Ejgsdtv9Y-0/survey_says.php https://www.underconsideration.com/brandnew/archives/survey_says.php Fri, 20 Oct 2017 06:29:27 -0600 https://www.underconsideration.com/brandnew/archives/survey_says.php
Categories: News

Noted: New Logo and Identity for Capgemini by BrandPie

Brand new - Fri, 10/20/2017 - 16:10
(Est. 1967) "With more than 190,000 people, Capgemini is present in over 40 countries and celebrates its 50th Anniversary year in 2017. A global leader in consulting, technology and outsourcing services, the Group reported 2016 global revenues of EUR 12.5 billion. Together with its clients, “Not-so-Ace of Spades” New Logo and Identity for Capgemini by BrandPie

(Est. 1967) "With more than 190,000 people, Capgemini is present in over 40 countries and celebrates its 50th Anniversary year in 2017. A global leader in consulting, technology and outsourcing services, the Group reported 2016 global revenues of EUR 12.5 billion. Together with its clients, Capgemini creates and delivers business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore®, its worldwide delivery model."

Design by
BrandPie (London and New York)

Related links
BrandPie project page
Capgemini press release

Relevant quote
BrandPie worked in close collaboration with Capgemini’s leadership team over 15 months to create a dynamic digital-first brand identity and new wordmark, inspired by the handwriting of Serge Kampf, Capgemini’s founder. Meanwhile, its iconic spade emblem has been redrawn to reflect the world the business is now in. At the heart of BrandPie’s work has been the development of the new signed wordmark, the personification of the group’s slogan ‘People matter, results count’. Capgemini’s iconic spade has been redrawn to be flexible and fluid, exhibiting a sense of positive energy. And an invigorating new colour palette, including more vibrant blues have been introduced, to accompany the darker blue that represents the dependability of the brand and its people.

Images (opinion after)

New Logo and Identity for Capgemini by BrandPie Logo. New Logo and Identity for Capgemini by BrandPie From founder's handwriting to logo. New Logo and Identity for Capgemini by BrandPie Logo construction. New Logo and Identity for Capgemini by BrandPie Things, circled. New Logo and Identity for Capgemini by BrandPie Guidelines. New Logo and Identity for Capgemini by BrandPie Layout construction. New Logo and Identity for Capgemini by BrandPie Posters. New Logo and Identity for Capgemini by BrandPie Pins. Identity presentation.

Opinion
I had gotten a few tips about this change but I had never heard of Capgemini before so, based only on both the before and after visuals, I thought it was some small company selling, like, ceiling fans or something random. I didn’t expect it to be a giant, global corporation. The old logo was pretty awful, with an unsightly spade that was as wide as a genetically modified watermelon and some amateurish typography. The new logo is relatively nicer to look at but it still fails to convey this is a big corporation. The idea of using the founder’s handwriting as the basis for a logo is good but when you end up with what looks like a store-bought script font, what’s the point? No one writes like that. Even if we were to judge it only as a script, it’s not that good either… it’s wonky and inelegant. The spade is kind of interesting but its proportions are too awkward; it animates well, though. The applications aren’t great but it’s commendable they were able to extract a visual language from the spade and expand it into a flexible system for various applications. Overall, I guess it’s a good evolution since the old logo was so bad but there is a lack of upscale-ness to it that’s kind of jarring for a global business consultancy.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6_VWndlb6_4/new_logo_and_identity_for_capgemini_by_brandpie.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_capgemini_by_brandpie.php Fri, 20 Oct 2017 05:42:34 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_capgemini_by_brandpie.php
Categories: News

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