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Noted: New Logo for CONCACAF by DesignStudio

Brand new - Wed, 03/21/2018 - 19:10
(Est. 1961) "The Confederation of North, Central American and Caribbean Association Football (CONCACAF) is the continental governing body for association football in North America, which includes Central America and the Caribbean region. Three South American entities--the independent nations of Guyana and Suriname and the French “41 Up” New Logo for CONCACAF by DesignStudio

(Est. 1961) "The Confederation of North, Central American and Caribbean Association Football (CONCACAF) is the continental governing body for association football in North America, which includes Central America and the Caribbean region. Three South American entities--the independent nations of Guyana and Suriname and the French overseas department of French Guiana--are also members. CONCACAF's primary functions are to organize competitions for national teams and clubs, and to conduct World Cup and Women's World Cup qualifying tournaments. CONCACAF was founded in its current form on 18 September 1961 in Mexico City, Mexico, with the merger of the NAFC and the CCCF, which made it one of the then five, now six continental confederations affiliated with FIFA. Canada, Costa Rica, Cuba, El Salvador, Guatemala, Haiti, Honduras, Mexico, Netherlands Antilles (Curaçao), Nicaragua, Panama, Suriname and United States were founding members." (Wikipedia)

Design by
DesignStudio (London, UK)

Related links
Q&A with General Secretary Philippe Moggio on building Concacaf's new brand

Relevant quote
Our logo is a modern symbol of unity, in a neutral gold, black and white, so it works well with our 41 distinct Member Associations identities. We have modernized the typeface, and set the name Concacaf as a word to make it more memorable and user-friendly. The diamonds of the circle, representing the four pillars, are used as a distinctly Concacaf signature. And it is designed from the ground up to work online, in stadium, and on TV.

Images (opinion after)

New Logo for CONCACAF by DesignStudio Logo. Logo explanation video. Logo introduction video. Brand manifesto.

Opinion
The old logo could have been barely bearable without the gradients but that’s if I were trying to be extra nice this morning because, really, it was a crappy logo. The new logo is nice in its execution with 41 diamonds (for the 41 team members) arranged in a circle (for, you know, the ball). Perhaps it’s too nice, though, in the sense that it feels like a luxury brand with its gold and black color combo and diamond shapes tend to look high end. It doesn’t quite scream “SOCCER!” but maybe it doesn’t have to as this is more of an institutional identity rather than a public-fan-facing brand. The wordmark is fine too; nothing too exciting and in line with the standard-issue geometric sans serif approach. I like that they turned the name from CONCACAF to Concacaf as it’s such a long, angry-sounding acronym that this smoothes it out a bit. Overall, it’s a visual improvement for sure but there is something off about it where my mind keeps making other connections than soccer — travel, jewelry, fashion — when I see the logo.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/IGgbfptQDMM/new_logo_for_concacaf.php https://www.underconsideration.com/brandnew/archives/new_logo_for_concacaf.php Wed, 21 Mar 2018 05:50:32 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_concacaf.php
Categories: News

Linked: Jumpman Logo Cleared

Brand new - Wed, 03/21/2018 - 14:55
Three years ago we covered the news that Jacobus Rentmeester was suing Nike for basing its Jumpman logo on a photo (top right) that he argued copied his original photo (top left). A lower court decision in 2015 sided with Nike and now U.S. Federal Jumpman Logo Cleared Visit Link Three years ago we covered the news that Jacobus Rentmeester was suing Nike for basing its Jumpman logo on a photo (top right) that he argued copied his original photo (top left). A lower court decision in 2015 sided with Nike and now U.S. Federal court has also sided with Nike with the Judge saying Rentmeester doesn't have a monopoly on that pose. http://feedproxy.google.com/~r/ucllc/brandnew/~3/28ZbPAIyGrE/jumpman_logo_cleared.php https://www.underconsideration.com/brandnew/archives/jumpman_logo_cleared.php Wed, 21 Mar 2018 06:52:36 -0600 https://www.underconsideration.com/brandnew/archives/jumpman_logo_cleared.php
Categories: News

Noted: New Logo for CONCACAF

Brand new - Wed, 03/21/2018 - 14:55
(Est. 1961) "The Confederation of North, Central American and Caribbean Association Football (CONCACAF) is the continental governing body for association football in North America, which includes Central America and the Caribbean region. Three South American entities--the independent nations of Guyana and Suriname and the French “41 Up” New Logo for CONCACAF

(Est. 1961) "The Confederation of North, Central American and Caribbean Association Football (CONCACAF) is the continental governing body for association football in North America, which includes Central America and the Caribbean region. Three South American entities--the independent nations of Guyana and Suriname and the French overseas department of French Guiana--are also members. CONCACAF's primary functions are to organize competitions for national teams and clubs, and to conduct World Cup and Women's World Cup qualifying tournaments. CONCACAF was founded in its current form on 18 September 1961 in Mexico City, Mexico, with the merger of the NAFC and the CCCF, which made it one of the then five, now six continental confederations affiliated with FIFA. Canada, Costa Rica, Cuba, El Salvador, Guatemala, Haiti, Honduras, Mexico, Netherlands Antilles (Curaçao), Nicaragua, Panama, Suriname and United States were founding members." (Wikipedia)

Design by
N/A

Related links
Q&A with General Secretary Philippe Moggio on building Concacaf's new brand

Relevant quote
Our logo is a modern symbol of unity, in a neutral gold, black and white, so it works well with our 41 distinct Member Associations identities. We have modernized the typeface, and set the name Concacaf as a word to make it more memorable and user-friendly. The diamonds of the circle, representing the four pillars, are used as a distinctly Concacaf signature. And it is designed from the ground up to work online, in stadium, and on TV.

Images (opinion after)

New Logo for CONCACAF Logo. Logo explanation video. Logo introduction video. Brand manifesto.

Opinion
The old logo could have been barely bearable without the gradients but that’s if I were trying to be extra nice this morning because, really, it was a crappy logo. The new logo is nice in its execution with 41 diamonds (for the 41 team members) arranged in a circle (for, you know, the ball). Perhaps it’s too nice, though, in the sense that it feels like a luxury brand with its gold and black color combo and diamond shapes tend to look high end. It doesn’t quite scream “SOCCER!” but maybe it doesn’t have to as this is more of an institutional identity rather than a public-fan-facing brand. The wordmark is fine too; nothing too exciting and in line with the standard-issue geometric sans serif approach. I like that they turned the name from CONCACAF to Concacaf as it’s such a long, angry-sounding acronym that this smoothes it out a bit. Overall, it’s a visual improvement for sure but there is something off about it where my mind keeps making other connections than soccer — travel, jewelry, fashion — when I see the logo.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/IGgbfptQDMM/new_logo_for_concacaf.php https://www.underconsideration.com/brandnew/archives/new_logo_for_concacaf.php Wed, 21 Mar 2018 05:50:32 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_concacaf.php
Categories: News

Reviewed: New Logo for U.S. Open by Chermayeff & Geismar & Haviv

Brand new - Wed, 03/21/2018 - 11:45
Established in 1968, the U.S. Open is one of the four major tournaments that comprise tennis' Grand Slam and, dating back to 1881 (as the U.S. National Championship), it is one of the oldest tennis championships in the world. Held annually every August, the U.S. “Great Balls of Extinguished Fire” New Logo for U.S. Open by Chermayeff & Geismar & Haviv

Established in 1968, the U.S. Open is one of the four major tournaments that comprise tennis' Grand Slam and, dating back to 1881 (as the U.S. National Championship), it is one of the oldest tennis championships in the world. Held annually every August, the U.S. Open has been played in New York since 1978 with championships for men's and women's singles, men's and women's doubles, and mixed doubles. Spanning two weeks and multiple courts, it is one of the highest attended annual sporting events with an approximate, cumulative average of 700,000 people since 2005. Yesterday, the United States Tennis Association (national governing body for tennis in the U.S. and owner and organizer of the U.S. Open) introduced a new logo for the tournament, designed by New York, NY-based Chermayeff & Geismar & Haviv.

The mark that had been used for 20 years--an illustration of a flaming ball paired with thin serif type and a red swoosh--was a complicated image that had challenges in digital media and did not represent the tournament well as a premium sporting and entertainment brand. There were also several versions of the mark, which made it difficult to build recognition. While the rendition of the mark posed challenges, the core concept of a flaming tennis ball still captures many of the attributes of the US Open--energy, excitement, movement.Chermayeff & Geismar & Haviv project page New Logo for U.S. Open by Chermayeff & Geismar & Haviv Logo. The new mark is an evolution of the flaming ball idea, distilled to its essence to work as a simple icon. The new modern symbol is paired with an italic, lowercase sanserif typography, with the name held together by a flipped "u" and an "n." The result expresses the energy, spirit, and velocity of the flaming tennis ball and the US Open itself, while modernizing the look, providing a more youthful appeal, and optimizing the identity for applications on everything from apps and Instagram to billboards, print ads, and swag.Chermayeff & Geismar & Haviv project page Logo animation.

The old logo was atrocious, almost like a parody of a tennis tournament logo: a literally flaming ball? If Brand New had existed in 1997 when this logo was released it would have been destroyed, especially if you try to wrap your head around the physics of the direction of the flame vis-à-vis the implied direction of the swoosh... doesn't compute. Long way of saying it was a terrible concept, badly executed, and hard to use at small scale. The new logo features a speeding tennis ball that manages to keep the equity of the flame AND the swoosh but in a minimal, evocative way. I think the icon is quite great; it's simple, it's fairly obvious what it is, it reduces very nicely, and it conveys the speed of the sport (or at least the speed at which balls travel). I wish the icon had a slightly greener hue; I understand that official U.S. Open balls are more yellow than the traditional bright green balls but in this particular hue combined with that blue, I'm getting very strong VISA vibes.

The wordmark... I'm having conflicting issues with it. I have a very negative reaction to the all-lowercase approach because this is called the "U.S. Open" not "us open" (as in "us open, Tarzan and Jane enter, sit") and unlike company or product names that have more flexibility in how they are capitalized in writing versus in the logo, I think this needed to be properly capitalized. BUT, I kind of really like how the "u" and the "n" are the same, just rotated, nicely book-ending the italicized wordmark which, by the way, it feels like forever since we've seen an italic wordmark.

New Logo for U.S. Open by Chermayeff & Geismar & Haviv New Logo for U.S. Open by Chermayeff & Geismar & Haviv New Logo for U.S. Open by Chermayeff & Geismar & Haviv New Logo for U.S. Open by Chermayeff & Geismar & Haviv Logo at event. New Logo for U.S. Open by Chermayeff & Geismar & Haviv Hat. New Logo for U.S. Open by Chermayeff & Geismar & Haviv T-shirt. New Logo for U.S. Open by Chermayeff & Geismar & Haviv Balls. New Logo for U.S. Open by Chermayeff & Geismar & Haviv Banners. Really weird choice of Photoshop effect for this rendering on those athlete photos. Posterize? New Logo for U.S. Open by Chermayeff & Geismar & Haviv Champagne glasses. New Logo for U.S. Open by Chermayeff & Geismar & Haviv Money clip. New Logo for U.S. Open by Chermayeff & Geismar & Haviv Ticket box.

The applications are not very interesting -- it's just the logo on places and on stuff -- so it's hard to muster much of an opinion other than, sure, the logo works on anything and everything (which, to its credit, can not be said about every logo). Overall, this is a major improvement and I really appreciate the new icon in its simplicity and ease of use -- I feel like minimal graphic icons in logos is a bit of a lost art and this captures a bit of that old school simplicity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FTE7Cyihrhk/new_logo_for_us_open_by_chermayeff_geismar_haviv.php https://www.underconsideration.com/brandnew/archives/new_logo_for_us_open_by_chermayeff_geismar_haviv.php Wed, 21 Mar 2018 04:41:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_us_open_by_chermayeff_geismar_haviv.php
Categories: News

Linked: Opening at Red Antler

Brand new - Tue, 03/20/2018 - 18:40
Position: Brand Design Lead at Red Antler in New York, NY. Opening at Red Antler Visit Link Position: Brand Design Lead at Red Antler in New York, NY. http://feedproxy.google.com/~r/ucllc/brandnew/~3/BpoY43U3LMs/opening_at_red_antler.php https://www.underconsideration.com/brandnew/archives/opening_at_red_antler.php Tue, 20 Mar 2018 12:05:53 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_red_antler.php
Categories: News

Spotted: New Name and Logo for CUPRA

Brand new - Tue, 03/20/2018 - 18:40
New Name and Logo for CUPRA Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/cDkVmk7PoFM/new_name_and_logo_for_cupra.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_cupra.php Tue, 20 Mar 2018 11:59:11 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_cupra.php
Categories: News

Spotted: New Name and Logo for Perspecta

Brand new - Tue, 03/20/2018 - 18:40
New Name and Logo for Perspecta Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PCUlf_spDCQ/new_name_and_logo_for_perspecta.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_perspecta.php Tue, 20 Mar 2018 11:53:46 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_perspecta.php
Categories: News

Linked: NBA Teams by Filip Pagowski

Brand new - Tue, 03/20/2018 - 14:25
In collaboration with Nike, Filip Pagowski -- best known for his heart illustration for Comme des Garcons's "Play" line -- has drawn all NBA teams in his own style. NBA Teams by Filip Pagowski Visit Link In collaboration with Nike, Filip Pagowski -- best known for his heart illustration for Comme des Garcons's "Play" line -- has drawn all NBA teams in his own style. http://feedproxy.google.com/~r/ucllc/brandnew/~3/RveWZ6QUC7k/nba_teams_by_filip_pagowski.php https://www.underconsideration.com/brandnew/archives/nba_teams_by_filip_pagowski.php Tue, 20 Mar 2018 06:05:39 -0600 https://www.underconsideration.com/brandnew/archives/nba_teams_by_filip_pagowski.php
Categories: News

Noted: New Logo for Houzz by Pentagram

Brand new - Tue, 03/20/2018 - 14:25
(Est. 2009) "Houzz is the leading platform for home remodeling, improvement, and design. We provide our community of over 40 million unique monthly users with everything they need to improve their home from start to finish - online or from a mobile device. With the “Bring the House Down” New Logo for Houzz by Pentagram

(Est. 2009) "Houzz is the leading platform for home remodeling, improvement, and design. We provide our community of over 40 million unique monthly users with everything they need to improve their home from start to finish - online or from a mobile device. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality."

Design by
Pentagram (Paula Scher, Partner; New York, NY)

Related links
Houzz blog post
Pentagram project page

Relevant quote
The design revamps the architectural “H” of the company’s original logo into an easy-to-read symbol that works well as an app icon. With its roof-like slant, the customized letterform reflects how the company helps people make a home uniquely their own, and the distinctive angle and pointed edges of the mark have been extended to a system of custom icons for various categories.

Images (opinion after)

New Logo for Houzz by Pentagram Logo (stacked) New Logo for Houzz by Pentagram Logo (horizontal and inverse). New Logo for Houzz by Pentagram Icon construction, from Houzz brand guidelines. Paula Scher on the new logo.

Opinion
The old logo was mostly okay; a big “H” maybe as it were an isometric view of a room/house/something? I personally never quite liked it… I remember the first time we bought something from Houzz feeling a little uneasy about it because the logo looked like a generic start-up app. I like that the new logo doesn’t avoid the obvious — an “h” for “house” — and applies just the right twist to make it interesting, which is an asymmetric slant of the roof as if it were a Mid-century Modern house that then triggers the idea of a nicely decorated house. For anyone that argues that this is dumb because how dumb is it to show a house for a company called house — and you are entitled to that opinion — I invite you to consider a company named Apple with an apple as its logo. “But that one has a bite”, yes, and this one has a slanted roof. It may not be as iconic or Think-Differently-rrific but it’s differentiating enough. The wordmark is nice, nothing too exciting, and a decent evolution of what they had minus about 100 yards of the ascender of the “h” that now aligns neatly to the roof of the icon in its stacked configuration. Overall, this is a simple, charming update that makes the best of an annoyingly spelled company name.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/mcZJElYkfkQ/new_logo_for_houzz_by_pentagram.php https://www.underconsideration.com/brandnew/archives/new_logo_for_houzz_by_pentagram.php Tue, 20 Mar 2018 05:39:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_houzz_by_pentagram.php
Categories: News

Reviewed: New Logo and Identity for Field Museum by Leo Burnett Department of Design

Brand new - Tue, 03/20/2018 - 12:15
Established in 1893, the Field Museum in Chicago, IL, is one of the largest natural history museums in the world with approximately 30 million artifacts and specimens in its collection -- of which only about 1% is on display at any given time. Housed in “Having a Field Day” New Logo and Identity for Field Museum by Leo Burnett Department of Design

Established in 1893, the Field Museum in Chicago, IL, is one of the largest natural history museums in the world with approximately 30 million artifacts and specimens in its collection -- of which only about 1% is on display at any given time. Housed in a massive neoclassical building that provides over 480,000 square feet of exhibit space, the museum hosts a number of permanent exhibits, rotating exhibits, a library, and space for more than 150 scientists in charge of the collections that include everything form 500,000 bird eggs to Javanese masks to meteorites to 30,000 records of Costa Rican fungi. This month, the Field Museum introduced a new identity designed by Chicago-based Leo Burnett Department Of Design.

The introduction of a new Field Museum brand comes at an important time. This year, the museum's 125th anniversary, is a galvanizing moment to clarify who we are, what we do and what we stand for. At a time when people are coming together to acknowledge the importance of the scientific community, the Field is putting a stake in the ground as a forward-thinking leader in scientific discovery. The new wordmark illustrates a purposeful change, helping transform the brand's image from passive to active and strong.Leo Burnett Department Of Design project page New Logo and Identity for Field Museum by Leo Burnett Department of Design Logo. It all begins with the logo, rooted in one of the most reoccurring shapes found in our natural world: the square. It's reminiscent of everything from archaeological excavation sites to the architectural details of the Field Museum building itself. Our logo includes two squares: the small square represents the fraction of the Museum's collection on display, while the large square, the logo itself, represents the museum's massive collection as a whole. Its boldness conveys the massive impact the Museum has had on the community, city and world. Like the Earth, our color is blue. Blue embodies optimism and our constant effort to uncover solutions for a better world.Leo Burnett Department Of Design project page Your browser does not support the video tag. Logo animation. New Logo and Identity for Field Museum by Leo Burnett Department of Design New Logo and Identity for Field Museum by Leo Burnett Department of Design New Logo and Identity for Field Museum by Leo Burnett Department of Design New Logo and Identity for Field Museum by Leo Burnett Department of Design Logo-as-window for different subjects: Anthropology, botany, geology, and zoology.

The old logo was quite bad, with a terribly spaced serif badly anchored on a clumsy line and using three inharmonious type sizes for each of the words in the name. The only good thing I have to say about it is that "Field" was large and that's not saying much. The new logo is a full and drastic departure and introduces a very bold graphic device that's almost a shock in how different it is. Visually, I kind of love it; the letters are bold, aligning neatly and leaving little rivers of counterspace flowing through them and I like how and where they placed "MUSEUM". Conceptually and contextually I have a bit of a hard time seeing it as a logo for a natural history museum housed in what looks like a Greek temple but that's probably decades of preconceptions at work. I really like the boldness of this and how the word is broken up - although I'm sure it will generate many "What's a Fie Ld?" comments. The rationalization about the squares is a little flimsy but I'm a sucker for square logos, so I'll buy it.

The choice of the trendy blue as the primary color might be the most contentious thing for this crowd. I think it works well and even though it seems trendy as hell to most of us, this is pretty bold for a major mainstream museum that attracts millions of visitors a year for whom "There's that blue again" has no meaning whatsoever and to whom the color will come across as bold, daring, and exciting, particularly in contrast to all the black and red museum logos.

The logo-as-window approach... sure, why not? It works quite well with this particular structure as the counterspaces break the pictures in interesting ways and I like how "MUSEUM" stands out in white.

New Logo and Identity for Field Museum by Leo Burnett Department of Design New Logo and Identity for Field Museum by Leo Burnett Department of Design OLD identity samples. Your browser does not support the video tag. Typography. Your browser does not support the video tag. Tag line. New Logo and Identity for Field Museum by Leo Burnett Department of Design Stationery. New Logo and Identity for Field Museum by Leo Burnett Department of Design Brochures. New Logo and Identity for Field Museum by Leo Burnett Department of Design In the Field magazine. New Logo and Identity for Field Museum by Leo Burnett Department of Design Postcards. New Logo and Identity for Field Museum by Leo Burnett Department of Design Various applications.

The old identity looked really old, sad, and disjointed. The new identity has a great combination of typefaces that bring a lot of flexibility to the system while keeping everything cohesive... mostly in part to the use of the blue. The grid approach (below) is simple but effective and the use of the condensed Druk allows big type to be used in small spaces.

Your browser does not support the video tag. Layout grid. New Logo and Identity for Field Museum by Leo Burnett Department of Design New Logo and Identity for Field Museum by Leo Burnett Department of Design Posters. New Logo and Identity for Field Museum by Leo Burnett Department of Design Exhibit-specific ads. New Logo and Identity for Field Museum by Leo Burnett Department of Design Banners. Gotta admit, the contrast of that blue against the off-white structure is kinda cool. New Logo and Identity for Field Museum by Leo Burnett Department of Design New Logo and Identity for Field Museum by Leo Burnett Department of Design Signage. New Logo and Identity for Field Museum by Leo Burnett Department of Design Tote bag.

Overall, I'm a big fan of this and appreciate how hard this must have been for the client in adopting something so drastically different from what they were used to. I think this gives a vibrant, exciting, and contemporary personality to the museum and will stand out among the rest of the more traditional- and safe-looking natural history museums around the world -- even locally, this stands out vividly in relation to the Art Institute of Chicago, MCA, and the nearby Adler Planetarium and Shedd Aquarium.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Y71q2wBv2ZM/new_logo_and_identity_for_field_museum_by_leo_burnett_department_of_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_field_museum_by_leo_burnett_department_of_design.php Tue, 20 Mar 2018 04:48:27 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_field_museum_by_leo_burnett_department_of_design.php
Categories: News

Spotted: New Logo for Frank Health Insurance

Brand new - Mon, 03/19/2018 - 19:15
New Logo for Frank Health Insurance Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/KvPio9wCxMg/new_logo_for_frank_health_insurance.php https://www.underconsideration.com/brandnew/archives/new_logo_for_frank_health_insurance.php Mon, 19 Mar 2018 12:22:50 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_frank_health_insurance.php
Categories: News

Spotted: New Logo for Northumbria University

Brand new - Mon, 03/19/2018 - 19:15
New Logo for Northumbria University Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DPo1n3gBnP4/new_logo_for_northumbria_university.php https://www.underconsideration.com/brandnew/archives/new_logo_for_northumbria_university.php Mon, 19 Mar 2018 12:12:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_northumbria_university.php
Categories: News

Linked: WcDonald's

Brand new - Mon, 03/19/2018 - 14:55
In honor of International Women's Day, McDonald's selected a woman-owned franchise in Lynwood, CA, to install an upside-down sign, among other temporary changes in dozens of other locations where uniforms, cups, and other materials featured upside-down golden arches. WcDonald's Visit Link In honor of International Women's Day, McDonald's selected a woman-owned franchise in Lynwood, CA, to install an upside-down sign, among other temporary changes in dozens of other locations where uniforms, cups, and other materials featured upside-down golden arches. http://feedproxy.google.com/~r/ucllc/brandnew/~3/D-wnY1EOpxU/wcdonalds.php https://www.underconsideration.com/brandnew/archives/wcdonalds.php Mon, 19 Mar 2018 05:56:29 -0600 https://www.underconsideration.com/brandnew/archives/wcdonalds.php
Categories: News

Noted: New Name and Logo for Ontario Cannabis Store by Leo Burnett Design

Brand new - Mon, 03/19/2018 - 14:55
The Government of Canada has chosen to legalize cannabis to create a legal framework around production, distribution, sale and possession of cannabis in Canada. Under the proposed approach, Ontario will open 40 stores by July 2018, growing to 80 by July 2019, and up to “Taking the High Road” New Name and Logo for Ontario Cannabis Store by Leo Burnett Design

The Government of Canada has chosen to legalize cannabis to create a legal framework around production, distribution, sale and possession of cannabis in Canada. Under the proposed approach, Ontario will open 40 stores by July 2018, growing to 80 by July 2019, and up to 150 stand-alone cannabis stores by the end of 2020. Stores would be complemented by an online channel that would provide all Ontarians with a safe and secure way to legally purchase cannabis, by July 2018. The "Ontario Cannabis Store" will be the brand name of Ontario's cannabis agency -- Ontario Cannabis Retail Corporation managed by the Liquor Control Board of Ontario (LCBO) -- including its stores and online channel.

Design by
Leo Burnett Design (Toronto, ON)

Related links
Leo Burnett Design project page
LCBO Cannabis Update news
The Star news story

Relevant quote
The name is designed to convey a safe, simple and approachable environment for consumers, and agency employees, in a clear and easily understood manner.

Images (opinion after)

New Name and Logo for Ontario Cannabis Store by Leo Burnett Design Logo. New Name and Logo for Ontario Cannabis Store by Leo Burnett Design Underlying grid. New Name and Logo for Ontario Cannabis Store by Leo Burnett Design Sign render.

Opinion
Like the Liquor Control Board of Ontario (LCBO), the new name is clinical and prescriptive without any room for (mis)interpretation: These are to be stores in Ontario that sell cannabis. Any questions? Of course not. Even if you did have questions, tough luck, because also like the LCBO, this will be a monopoly and the only retail operation in Ontario that will be able to legally sell marijuana for recreational use so you best learn to love it. The name is fine, really, and what it does well is establish a sense of authority like “Ontario Police Department” or “Ministry of Transportation of Ontario” that is meant to convey safety and legality. The logo is boring as hell but it serves the same purpose as the name, to establish that the OCS stores are well regulated, clean, and safe. It’s not bong party central. To maple- and marijuana-leaf icon fans: sorry for your loss, this could have been the most epic combo of the two. Overall, yes, this lacks excitement and interest but if you think about it as an extension of the Ontario government it’s as creative as it gets.

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Categories: News

Reviewed: New Logo and Identity for ALDO by COLLINS

Brand new - Mon, 03/19/2018 - 11:40
Established in 1972, ALDO is a designer, manufacturer, and retailer of footwear and accessories with an emphasis on accessible prices and being on top of the latest trends. Headquartered in Montréal, Québec, where it was founded by Albert "Aldo" Bensadoun, ALDO has over 2,000 stores “If the Shoe Fits, Wear it” New Logo and Identity for ALDO by COLLINS

Established in 1972, ALDO is a designer, manufacturer, and retailer of footwear and accessories with an emphasis on accessible prices and being on top of the latest trends. Headquartered in Montréal, Québec, where it was founded by Albert "Aldo" Bensadoun, ALDO has over 2,000 stores in more than 100 countries worldwide. Recently, ALDO introduced a new identity designed by New York, NY- and San Francisco, CA-based COLLINS.

New Logo and Identity for ALDO by COLLINS Before and after comparison. Blue and red colors for contrast only. Our goal was to push Aldo away from discount retail and into a more premium position and expression. Every aspect of the experience now works to build the trust and enthusiasm consumers have for Aldo products. By introducing a new design system and fine-tuning key elements (like carefully re-crafting their famous logotype) we established a strong foundation that guided us through the development of every part of the brand experience -- from packaging, in-store signage and digital displays to their digital advertising, web and mobile expressions.COLLINS project page New Logo and Identity for ALDO by COLLINS Logo.

I have always found the ALDO logo to be pretty good in how easily recognizable it is on storefronts even though it has no real point of stylistic differentiation from any number of other retail brands. The short name and combination of characters works well in its favor and the wide, extended structure has helped give the logo more presence. The old logo was fine and so is the new logo and the argument could be made in favor of both as to which one is better or more effective. What it comes down to is what your jam is. I like bold, so I like the new logo better but I don't think the change does much in terms of shifting the needle for what ALDO stands for, which is not a negative criticism... perhaps more an acknowledgment that the logo could have changed from new to old and we would still be having a similar conversation to this. The identity and application, though, those are what make a huge difference.

New Logo and Identity for ALDO by COLLINS OLD identity samples. New Logo and Identity for ALDO by COLLINS Identity elements. New Logo and Identity for ALDO by COLLINS New Logo and Identity for ALDO by COLLINS Business cards. New Logo and Identity for ALDO by COLLINS Packaging.

The provided samples of the old identity point to the lack of refinement of the brand... I have always found its aesthetic and products a little on the cheesy side -- no offense; I have bought shoes there at one point in my life -- and it's a little difficult to see this new, more upscale, sophisticated aesthetic be the part of that same brand but the use of the logo, color palette, and introduction of GT Sectra into the mix certainly establish a new, more mature and confident personality without growing up stuffy.

New Logo and Identity for ALDO by COLLINS Tag. New Logo and Identity for ALDO by COLLINS Clasp. New Logo and Identity for ALDO by COLLINS Store exterior. We also created a new communication program for Aldo based on layered, collage-based art direction and photography. It was launched with an in-house campaign shot by celebrated photographer Julia Noni.COLLINS project page New Logo and Identity for ALDO by COLLINS Store interior. New Logo and Identity for ALDO by COLLINS New Logo and Identity for ALDO by COLLINS Ads.

Perhaps the coolest thing about the identity is the new approach to ads and other layouts with the collage-like aesthetic that mixes images of the same model and outfit but in different angles and framing which yield very interesting compositions with the same color palette in each of the pieces and have a fun, youthful energy that manages to be different from the usual retail advertising.

New Logo and Identity for ALDO by COLLINS Invitation. New Logo and Identity for ALDO by COLLINS Website.

Overall, this is a nice update to a brand that really didn't have much of a personality or specific design point of view and can now communicate more consistently its position as an accessible, vibrant, and sylish retailer.

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Categories: News

Announced: No Posts until March 19

Brand new - Wed, 03/07/2018 - 10:30
No posts from this Wednesday, March 7, until Monday, March 19, as I will be on a rare, full-on, family vacation in Costa Rica. Not even taking a laptop. “Reviewer in Costa Rica” No Posts until March 19

No posts from this Wednesday, March 7, until Monday, March 19, as I will be on a rare, full-on, family vacation in Costa Rica. Not even taking a laptop.

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Categories: News

Spotted: New Logo and Identity for Zócalo Public Square by 344 Design

Brand new - Tue, 03/06/2018 - 20:25
New Logo and Identity for Zócalo Public Square by 344 Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo and Identity for minPension by Identity Works

Brand new - Tue, 03/06/2018 - 19:20
New Logo and Identity for minPension by Identity Works Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Linked: Huge Logo

Brand new - Tue, 03/06/2018 - 15:05
Measuring 2 miles across and 1 mile high, this Readymix logo on the border between South Australia and Western Australia, etched on the ground's limestone bedrock in 1965, is one of the biggest logos on Earth. Huge Logo Visit Link Measuring 2 miles across and 1 mile high, this Readymix logo on the border between South Australia and Western Australia, etched on the ground's limestone bedrock in 1965, is one of the biggest logos on Earth. http://feedproxy.google.com/~r/ucllc/brandnew/~3/iWyPyvOJppk/huge_logo.php https://www.underconsideration.com/brandnew/archives/huge_logo.php Tue, 06 Mar 2018 07:48:01 -0600 https://www.underconsideration.com/brandnew/archives/huge_logo.php
Categories: News

Noted: New Logo, Identity, and Packaging for Broken Coast Cannabis by Webb Creative

Brand new - Tue, 03/06/2018 - 15:05
(Est. 2014) "Broken Coast Cannabis is a licensed producer of medical cannabis based in British Columbia and licensed under the Controlled Drugs and Substances Act. We are proud to be Canadian owned and operated, and adhere to Canada's Access to Cannabis for Medical Purposes Regulations." “If it’s Broken, Smoke It” New Logo, Identity, and Packaging for Broken Coast Cannabis by Webb Creative

(Est. 2014) "Broken Coast Cannabis is a licensed producer of medical cannabis based in British Columbia and licensed under the Controlled Drugs and Substances Act. We are proud to be Canadian owned and operated, and adhere to Canada's Access to Cannabis for Medical Purposes Regulations."

Design by
Webb Creative (New Westminster, BC)

Related links
Webb Creative project page

Relevant quote
Broken Coast is Canada’s premier producer of small batch cannabis. In late 2016 we were approached to redesign their branding, packaging, and website in anticipation of adult-use legalization in the summer of 2018. The cannabis sector has matured greatly since the original Broken Coast identity was created, and consumers have become far more sophisticated and discerning. Whereas using a (small, tastefully rendered) cannabis leaf may have been appropriate in the past, using imagery that is even remotely associated with the stigmatized history of cannabis is potentially detrimental in today’s marketplace. With this in mind we stripped away any reference to cannabis itself, and instead created brand elements that reinforce Broken Coast’s deep connection to British Columbia and the Pacific ocean.

Images (opinion after)

New Logo, Identity, and Packaging for Broken Coast Cannabis by Webb Creative Logo. New Logo, Identity, and Packaging for Broken Coast Cannabis by Webb Creative Map graphic. New Logo, Identity, and Packaging for Broken Coast Cannabis by Webb Creative OLD packaging. New Logo, Identity, and Packaging for Broken Coast Cannabis by Webb Creative New packaging. New Logo, Identity, and Packaging for Broken Coast Cannabis by Webb Creative New Logo, Identity, and Packaging for Broken Coast Cannabis by Webb Creative Details. New Logo, Identity, and Packaging for Broken Coast Cannabis by Webb Creative Product range. New Logo, Identity, and Packaging for Broken Coast Cannabis by Webb Creative Oils. New Logo, Identity, and Packaging for Broken Coast Cannabis by Webb Creative Business cards. New Logo, Identity, and Packaging for Broken Coast Cannabis by Webb Creative Letterhead. New Logo, Identity, and Packaging for Broken Coast Cannabis by Webb Creative Brochure.

Opinion
The old logo wasn’t too terrible but it looked cheap and the techie-looking font was an odd choice as well as a poor complement to the icon which, itself, was bad. The new logo drops the marijuana leaf graphic and goes for a category-specific-less type treatment that could equally be used to sell coffee, beer, or bread. The name says “cannabis” so not all is lost. As a typographic unit, it’s nice enough but perhaps a little disjointed with too many elements and styles going on… there is the monogram badge; the small, condensed, tightly-spaced type next to it; the wide, loosely-spaced “Cannabis LTD” type with an underline; and, finally, the main name in a normally-spaced wide type that looks customized with some subtle flared serifs (which I actually like a lot). The packaging is a major improvement. The old bottles were dull and, again, looked cheap. The new packaging is visually great, with strong and clear hierarchy, and a vibrant color palette. They could easily be vitamin supplements though… which raises the question of how cannabis-ish do cannabis products have to be? Or what even makes a cannabis product cannabis-ish other than the use of a marijuana leaf? Nonetheless, a pleasant redesign visually.

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Categories: News

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