Arriving on newsstands Friday, the debut issue of Bauer’s Simple Grace is priced at $3.99 and aimed squarely at a faith-based female audience. Per Folio s Michael Rondon, the initial run is 200,000 and the first-issue page count 144.
According to MediaPost, there’s a long feature inside the first issue in which singer Amy Grant talks about caring for her dementia-addled parents and another about Susan Mellen, the California woman who was declared innocent last fall after serving 17 years in prison. (One of the things that allowed Mellen to get through this hellish ordeal was her faith in God.)
Notice there is no hint of either one of these stories on the May 2015 issue cover (at right). A curious choice. Then again, maybe EIC Carol Brooks, who also oversees the Bauer title First for Women, knows something about this type of reader that we don’t.
Another possibly missed coverline opportunity was something tied to the just passed Easter holiday. Bauer president Ian Scott told Keith J. Kelly that Bauer is looking to grow this new monthly “organically.” Scott also said he deliberately limited ad sales in the May 2015 debut to just three pages.
Staffers joining Newsweek Europe include Harry Eyres, Nicholas Shakespeare, Adam LeBor, Rudolph Herzog, Miranda Green, Alex Renton, Sarah Helm, Graham Boynton, Catharine Ostler, Alice Hart-Davis and Nick Foulkes.
The new sections—Weekend and Business—are available online and in print.
“We are now quite simply Europe’s top news magazine, a magazine designed, written and edited in Europe for Europe,” said Newsweek Europe’s editor-in-chief, Richard Addis, in a statement.
With all the parenting blogs populating the Internet, Parent & Child, the magazine targeted to parents of the elementary-school set, knows that its pieces must stand out from the Web’s vast offerings. It does this by going deep: “It’s the strong focus on learning and education — delivered in a smart, deeply reported way — that distinguishes Parent & Child from other parenting magazines,” according to editor in chief Jane Nussbaum.
There are plenty of learning- and ed-focused FOB sections to target when pitching.
New freelancers can break into the magazine with front-of-book pitches, especially service-oriented ones based on recent findings (these typically clock in at about 1,000 words). For the learning and discovery-focused “Busy Minds” section, focus on hot education topics that parents need to know about — but avoid common core-standards stories. For “Happy+Healthy,” editors are seeking pitches on familiar health and behavior dilemmas with a fresh twist. Another smart section to pitch: “Me Time,” where essays, mom-focused service stories on love and relationships, family finance, and work/life balance pieces all have a home.
For more tips, including the key to successfully pitching a feature, read: How To Pitch: Parent & Child
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Ahead of the return tonight of Louie on FX, Vulture has been “taken over.” The default, lookalike menu page that pops up is a custom-made native ad campaign and, per Ad Age’s Michael Sebastian, the biggest one yet for the New York magazine site:
New York’s creative services department produced the content while working with FX’s agency Moxie. The magazine’s editorial staff did not contribute to the project.
“This is the largest custom-content program we’ve done on Vulture so far,” said Larry Burstein, New York’s publisher. “It’s sponsored content people will really enjoy.”
Maybe. We had a little trouble for example figuring out the infographic (at right) featured in one of the fake stories. Still, all in all, if there has to be sponsored content, Louis C.K. is at the top of our list of who we would prefer to get it from.
Marie Claire has added four contributing editors. Details are below.Amanda de Cadenet, a journalist and television host, will contribute to Marie Claire and its website. De Cadenet is the host of the interview series The Conversation with Amanda de Cadenet, and has worked for magazines, including Harper’s Bazaar and Spin. Sarah Kunst is a venture partner at Future Perfect Ventures. She will contribute to the magazine. Courtney Diesel O’Donnell, head of external affairs at Airbnb, will also contribute to the magazine. She previously worked as director of marketing for The Clinton Foundation. Alexandra Robbins, an author of four New York Times bestsellers, will pen feature stories for Marie Claire. Her work has appeared in Vanity Fair, The New Yorker and more.
In what seems like a story from the roaring 20s, Chelsea is now ground zero for a good old fashioned newspaper war. The New York Post reports that publishers Straus News and Community News Group both will have weekly papers getting distributed in the neighborhood.
Straus News escalated things by launching Chelsea News, a new weekly paper for the West Side hood. There are now 50 distribution boxes for Chelsea News—a spinoff of Straus’ Chelsea Clinton News—in Chelsea.
Les Goodstein, president of Community News Group was unfazed by the addition of Chelsea News. His paper—the previously bi-weekly Chelsea Now—is upping the ante and going weekly.
This could get ugly. Someone drop a dime to the coppers.
Andrew Rashbass, Reuters’ CEO, is leaving the company to become executive chairman of Euromoney. In a memo to staffers, Steven Adler, Reuters editor-in-chief, announced that he would take on Rashbass’ role in the interim, but is taking his name out of the running for CEO.
“As Thomson Reuters starts its search for a new Chief Executive Officer of Reuters, I have been asked to lead the commercial side of the operation on an interim basis, in addition to continuing my duties as editor-in-chief,” wrote Adler. “I have told Jim [Smith, Thomson Reuters president and CEO] that I will not be a candidate for Reuters CEO and that I am looking forward to helping with the search for the right person for that role.”
Before joining Reuters in 2013, Rashbass served as publisher of The Economist and managing director of Economist.com. Prior to his time with The Economist, Rashbass worked at Associated Newspapers.
Michael Brown. Eric Garner. Walter Scott.
Sadly, as Time editor-at-large David Von Drehle notes in his cover story, there remains this:
Meanwhile, the outcome for [Officer Michael] Slager is impossible to know. Though he was being held without bail, though he was denounced by officials from South Carolina Governor Nikki Haley to Senators Lindsey Graham and Tim Scott, though his own lawyer dropped his case and North Charleston Mayor Keith Summey said flatly that the shooting was ‘wrong,’ it remains difficult to convict a police officer in many jurisdictions.
Hearst Integrated Media, the sales and marketing division of Hearst Magazines, has promoted Robbin Tick and hired Ariel Tensen.
Tick, most recently group advertising director, has been upped to executive director of beauty strategy. She held her previous role since 1999, when she joined Hearst from Us Weekly.
Tensen has been named associate group fashion director, a new role at Hearst. She comes to Hearst from Women’s Wear Daily, where she served as fashion and retail director.
Both appointments are effective immediately.
At the beginning of today’s Hollywood Reporter Q&A with 92-year-old gossip dynamo Liz Smith, interviewer Maer Roshan references a previous conversation he had with the columnist for a cover story in the June 26, 1991 issue of OutWeek magazine.
Here’s how Roshan frames it, with his second THR question:
I believe the money quote was, “Who am I, the great lesbian of the Western world? They want me to go out, and I want them to go in!”
In fact, it was not Smith who made that “great” reference but rather a passer-by. From the OutWeek passage where Smith is talking about the constant harassment she was enduring at the time as a result of magazine columnist Michelangelo Signorile’s efforts to \"out\" her:
The other day, I was walking my dog, and a guy comes up on a bicycle and screams \"Hey, it’s the greatest lesbian of the Western world!\" These are the things they do. I said thank you and walked on.
The rest of the quoted referenced by Roshan is almost correct. \"… They want me to come out and I want them to go back in,\" Smith said at the start of the OutWeek Q&A, in reference to the legion of critics stirred by Signorile.
And while we’re at it, when Roshan begins by suggesting that the last time he interviewed Smith was for OutWeek, what he meant there was last time, one-on-one. He for example in 2000 spoke with Smith and several other gossip columnists for a piece in the September 25, 2000 issue of New York magazine.
An important thing to remember whenever working within the structure of a predefined palette is that there is no empirical rule that forbids you from adjusting one or more of the palette’s hues to suit your personal preferences—even if this means pushing the limits of the palette’s definition.
Michael’s has long been a hangout for the publishing crowd, with plenty of book editors and agents striking their next big deal over Cobb salads. These days, everyone talks a good game (or tries to) about how traditional publishing can coexist in the digital world without becoming obsolete. I was excited to sit down with my lunch date this week because Metabook’s publisher Ken Siman is a true innovator in the field, with a concept that is poised to change the experience for both authors and readers, revolutionizing the business.
Diane Clehane and Ken Siman
After two decades in publishing, having toiled as publisher of Virgin Books US and as a vice president/editor at the Penguin Group, Ken was inspired to co-found Metabook with business partners Benjamin Alfonsi, the company’s creative director, and CEO Christian Alfonsi, when he envisioned how the iPad could transform reading books into an interactive experience by delivering enhanced content in exciting new ways.
The self-described “old-school editor” told me he never warmed to the Kindle or other reading tablets, but felt he and his partners could create something “for people not instinctively tech-oriented” that wouldn’t alienate die hard fans of print. “If I could figure out how to use it, anyone can.” The objective here is to enhance a printed book, not detract from it. “The book itself is the soul of every Metabook.” Ken found a fan in John Berendt, author of the worldwide best seller, Midnight in the Garden of Good and Evil. “John didn’t want to do [an app] at first, but after he saw the prototype, he saw all the things we were able to add to the book.”
The app for Midnight in the Garden of Good and Evil launched last month at a swanky party here in town, attended by the author. Ken brought along an iPad mini to today’s lunch to give me a firsthand look at the app ,which is available on Apple’s App Store. I was amazed to see how it brings the book to life in so many different ways. In addition to the book’s text, there’s a 3-D rendering of the iconic Bird Girl statue, an extensive author biography with photographs, as well as ones on the book’s characters and a panoramic view of Bonaventure Cemetery. There are also crime scene photos with John Berendt’s commentary and six different audio recordings of the book’s central figure, Jim Williams, on a number of topics, including his recollections of when Jackie Kennedy Onassis came to New Orleans. There’s an “audio drama” voiced by an ensemble of actors, including Orange is the New Black’s Laverne Cox, who plays Lady Chablis, maps to locations noted in the book and previously unreleased recordings with characters. “Some people are concerned that technology is all flash,” explains Ken. “The Metabook apps only make the book more powerful.”
The next book app, The Face Phantom, will be released this fall. In addition to publishing contemporary works, Ken envisions future Metabook apps for the classics. “My goal is to do The Scarlet Letter. It could make the experience of reading a great book less of a chore to a lot of people and a lot more engaging.”
With the company’s motto being “authors first,” Ken says any author who publishes through Metabook can expect to receive the royal treatment, usually reserved for the biggest names in traditional publishing. “Our number one goal is to make authors happy. Your book isn’t going to be handled by a 21-year-old publicist. There’s no such thing as a mid-list title. There will be an all-out effort in advertising, public relations and marketing for every title. We can’t afford to do anything half-assed.” There’s more good news for authors who retain the print rights: additional licensing opportunities with the apps soundtracks, films and new creative content means new revenue streams.
Ken saved his really big news for dessert. Over coffee, he told me that next month, Metabook will announce the acquisition of an original book from a “number one New York Times best-selling author.” The decision of this “marquee name novelist” to publish a book digitally before coming out in print is sure to make the industry sit up and take notice. “Publishers have tried to do book apps, but we’re the first to get behind it, stay behind it and say confidently this is the future of publishing.”
Here’s the rundown on today’s crowd:
1. HollywoodLife.com’s Bonnie Fuller, presiding over her monthly schmooze fest. In attendance: WNBC’s Michael Gargiulo, Coty’s Jill Scalamandre, Jason Kint, CEO of Digital Content Next, Jack Myers of MyersBizNet, CEW’s president Carlotta Jacobson, ABC’s senior publicity director Cathy Rehl, Baked by Melissa co-founder Ben Zion and Fairchild Fashion Media’s vice chairman Stephanie George.
2. Yahoo Global News anchor Katie Couric and Lisa Caputo
3. Steven Rubenstein
4. Jay Springer and Iris Love
5. Herb Siegel
6. Dr. Gerald Imber, Jeff Greenfield, Jerry Della Femina and Michael Kramer
7. UTA’s Jay Sures
8. New York Social Diary’s David Patrick Columbia and an elegant blonde gal
11. Andrew Stein
12. Estée Lauder’s Alexandra Trower looking fabulous as usual — Long time no see!
14. Catie Marron
16. GPX Enterprise’s Michael A. Peterson
17. New York Magazine publisher Larry Burstein
18. Vartan Gregorian
20. Pamela Hanson
21. Quest Media’s Chris Meigher
23. Ted Hathaway
24. Nick E. Rubinstein
26. Sara Beth Shrager — Happy Birthday!
27. Ken Siman and yours truly
81. DailyMail North America CEO Jon Steinberg
Faces in the crowd: Baseball legend Reggie Jackson. Mr. October showed up without a reservation and was promptly seated at the center of the action … Bill McCuddy making the rounds in the dining room.
Diane Clehane is a FishbowlNY contributor. Follow her on Twitter @DianeClehane. Send comments and corrections on this column to LUNCH at MEDIABISTRO dot COM.
TVNewser: Republicans love them some Sean Hannity. As for everyone else…
LostRemote: Billboard announced some of its Billboard Music Awards nominees on Twitter and Vine. We barely recognized any of them because we’re old.
FishbowlDC: President Obama trash talked Paul Pierce, which officially makes him the best president.
Intermarkets, the Reston, VA firm that handles advertising for The Drudge Report, has put together a graphical representation of the site’s power as a traffic referrer.
In 2014, Drudge sent 99 million clicks the Daily Mail’s way. The UK newspaper was the biggest beneficiary of Drudge referrals last year. Other papers at the top of the site’s referral flow in 2014: the Washington Post (44 million) and The New York Times (36 million).
Our sister publication The Hollywood Reporter didn’t do too badly either. In 2014, they garnered 25 million referred clicks from Drudge.
As several people on Twitter have noted, it’s kind of hard to believe that the average Drudge site visit lasts 30 minutes. But that’s what the infographic claims, which perhaps is a reflection of people taking that amount of time to read through the articles that they are clicking through to.
The New York Times became an investor in Tina Brown’s event series Women in The World late last year. When the news was announced, the Times promised a new website for the brand. Today that site makes its debut, at nytimes.com/womenintheworld.
The new site features responsive design and is updated throughout the day with content from Women in The World’s editors and producers. The event series even has a snazzy new logo.
The next Women in The World conference is April 22 to April 24 at the David H. Koch Theater. The summit will feature a keynote address from Hillary Clinton.
The redesigned print issue, arriving in the mail this week, is the publication’s thickest May issue since 2008. Publisher Jay Meyer told Travel Weekly editor-in-chief Arnie Weissmann he believes this is a sign that advertisers are fully on board with the new look and layouts.
The redesigned website soft-launched today, with plans to layer in ads and other elements by April 15. The biggest change at the digital operational end is that instead of around a dozen posts per week, the site will now publish upwards of 20 content items daily. From the Travel Weekly piece:
\"Contributing networks are very much in fashion,\" editor Nathan Lump said. \"One key difference is that all of our people will be paid. We have a sophisticated audience, and the types of people who can bring the expertise they need are the kinds of people who require payment for their work. They’re professionals.\"
New magazine sections include Beyond and Takeaway, for which travel writers will highlight a destination through items they acquired during a trip. Other sections have been renamed. Radar is now Here and Now, while Trip Doctor has been re-christened Upgrade.
Read digital director Sarah Firshein’s welcome to the new website here.