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Linked: Adidas Brand Audit

Brand new - Wed, 08/06/2014 - 17:03
The proposed solution is okay but the analysis by Oğuzhan Öçalan of the problematic and confusing Adidas brand is pretty interesting.... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo for Twice Daily Gas Stations by Onoma

Brand new - Wed, 08/06/2014 - 16:59
Twice Daily started as a mid-size convenience store network in Tennessee and now offers a private label gasoline brand distributed in the state and Kentucky. The private label brand "Twice Daily" offers gasoline with a more competitive price point than the major oil companies such... Armin http://www.underconsideration.com
Categories: News

Reviewed: New Look of the Games for Rio 2016 done In-house

Brand new - Wed, 08/06/2014 - 13:05
Now that Brazil has recovered from the World Cup — the organizing part not the getting-their-ass-whooped part — the country can focus its energy on caring about the upcoming Summer Olympic Games in 2016. Yesterday, marking the two-year countdown, the organizing committee unveiled the Look... Armin http://www.underconsideration.com
Categories: News

Design Jobs: PMC, MarketShare, heartYN

Unbeige - Tue, 08/05/2014 - 18:30

This week, PMC is hiring an associate art director, while MarketShare needs a digital graphic designer. HeartYN is seeking a photojournalism contributor, and Niche Media Holdings is on the hunt for a designer. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Associate Art Director PMC (Los Angeles, CA) Graphic Designer, Digital MarketShare (Telecommute) Photo Journalism Contributor heartYN (Malibu, CA) Designer Niche Media Holdings (New York, NY) Graphic Designer Chelsea Art Gallery (New York, NY)

Find more great design jobs on the UnBeige job board. Looking to hire? Tap into our network of talented UnBeige pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

Categories: News

Linked: Longhorn Logo Earned

Brand new - Tue, 08/05/2014 - 16:12
New University of Texas Longhorns coach, Charlie Strong, has removed the famed longhorn logo from the helmets, saying the team has to earn it back during training season. (Image source)... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo for Eurovision Song Contest by Storytegic

Brand new - Tue, 08/05/2014 - 16:03
"The Eurovision Song Contest […] is an annual song competition held among the member countries of the European Broadcasting Union (EBU) since 1956. Each member country submits a song to be performed on live television and radio and then casts votes for the other countries'... Armin http://www.underconsideration.com
Categories: News

Museum Masterpieces Head Outdoors with Art Everywhere’s U.S. Debut

Unbeige - Tue, 08/05/2014 - 13:13


Art Everywhere US Times Square rendering, featuring Chuck Close’s Phil (1969, Whitney Museum of American Art) and (bottom) Edward Hopper’s Nighthawks (1942, The Art Institute of Chicago).

Can’t make it to a museum this August? Fear not. The art is coming to you thanks to Art Everywhere U.S., an extensive outdoor art show highlighting the nation’s artistic heritage. Throughout the month, images of 58 selected U.S. artworks are being projected on billboards and public spaces such as buses, trains, airports, and movie theatres across the U.S. “This is an unconventional program to promote museum experiences and to encourage the discovery of art history so it becomes part of everyday life,” said Maxwell Anderson, director of the Dallas Museum of Art, at yesterday’s kickoff event. “The goal is to continue the enthusiasm every summer.”

Inspired by the success of the 2013 Art Everywhere UK campaign, Anderson enlisted the participation of four other major U.S. museums: New York’s Whitney Museum of American Art, Washington D.C.’s National Gallery of Art, the Art Institute of Chicago, and the Los Angeles County Museum of Art (LACMA). Aside from the five partnering museums, the Outdoor Advertising Association of America (OAAA) was also instrumental in launching the initiative, which marks the organization’s largest public service campaign to date.
(more…)

New Career Opportunities Daily: The best jobs in media.

Categories: News

Reviewed: New Name, Logo, and Identity for GO by Saffron

Brand new - Tue, 08/05/2014 - 12:57
Launched mid-last year and rolling out approximately 50 stations since across Turkey, GO is a new brand of gas stations operated by Ipragaz, the second largest subsidiary of global company SHV Energy. Because Ipragaz has been specialized in liquefied petroleum gas since 1961 — which... Armin http://www.underconsideration.com
Categories: News

Brands Are Assets that Drive Strategy

Graphics.com - Tue, 08/05/2014 - 00:00

Sometime in the late 1980s, an explosive idea emerged, the idea that brands are assets, have equity, and drive business strategy and performance.

Categories: News

Milton Glaser Versus Global Warming

Unbeige - Mon, 08/04/2014 - 20:54

If you, too, had the best of intentions but just couldn’t manage to sit through the PowerPoint presentation-plus-Al-Gore-on-a-plane-B-roll that is An Inconvenient Truth, Milton Glaser has boiled down “global warming” and “climate change” into a new campaign that calls out these terms as the clumsy euphemisms they are. The bottom line: “It’s not warming, it’s dying.”

With his signature inform-and-delight tactics, Glaser pairs this grim yet clear-eyed slogan with a roiling green orb that suggests the planet Earth viewed from space—as its expanse of life-sustaining territory recedes into darkness. On Friday the message debuted as a billboard at New York’s School of Visual Arts, where Glaser serves as a faculty member and acting chairman of the board (look for the billboard on the western exterior wall of SVA’s East 23rd Street building). Spread the word—and the orb—in button form: available in $5 sets of five here. SVA also plans to distribute free buttons on college campuses nationwide.

New Career Opportunities Daily: The best jobs in media.

Categories: News

Linked: Venn Google Doodle

Brand new - Mon, 08/04/2014 - 16:36
A particularly good (interactive) Google Doodle today celebrating what would have been the the 180th birthday of John Venn, of Venn Diagrams fame. Great process stuff at the link.... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo for Houston

Brand new - Mon, 08/04/2014 - 16:32
"The Greater Houston Partnership's mission is to make the Houston region the best place to live, work and build a business. Over the past 25 years, our membership, comprised of over 2,000 leading companies, has tackled the region's most important issues that impact our community.... Armin http://www.underconsideration.com
Categories: News

Reviewed: New Logo and Identity for South Korea

Brand new - Mon, 08/04/2014 - 13:10
In the past two or three years South Korean culture has risen in popularity and awareness throughout the world — from its K-pop stars like Psy to its corporate juggernauts like Samsung — increasing its tourism and business travel. Responsible for spreading "awareness of Korean... Armin http://www.underconsideration.com
Categories: News

The West Elm-ification of Gracie Mansion

Unbeige - Mon, 08/04/2014 - 12:14

Meticulous historic preservation of a landmark interior meets…West Elm? (If you listen carefully, you can hear interior designer Jamie Drake sobbing quietly in the corner, near the lone pair of Schumacher velvet-upholstered John Boone chairs that has not been replaced by beanbag poufs.) Such is the worlds-collide aesthetic ushered in by New York City Mayor Bill de Blasio and his brood. Last week the family moved from Brooklyn to Gracie Mansion, the mayoral residence nestled on the banks of the East River in Manhattan, but not before making a pit stop at West Elm. The Williams Sonoma-owned purveyor of artisan-inflected midcentury homegoods donated $65,000 of Capiz Orb pendant lights (pictured), sofas, desks, chairs, and pillows to the de Blasios–chump change compared to the $7 million of private funds made available for the Bloomberg administration’s Drake-led restoration. In an editorial that appeared in yesterday’s New York Times, writer Alexandra Lange considers “The Mayor’s Showroom” and why it might be preferable to live in a museum after all. God save the Zuber wallpaper.

New Career Opportunities Daily: The best jobs in media.

Categories: News

Quote of Note | Takashi Murakami

Unbeige - Fri, 08/01/2014 - 21:51

“I have this idea for a sweet comedy about death. A middle-aged author of e-books, with middling sales, retreats deep into the mountains of Japan to build a grave for his recently deceased father. After getting scammed out of all of his money, he falls into despair, but for some unknown reason he is visited by a savior in the form of a middle-aged woman. And then his divorced wife from ten years ago appears unexplainably too. Then this young woman with whom he spent a single night in a club many years ago is being treated for an incurable disease in the mountainside sanatorium, and she comes to him for emotional support. I’d love to do that story.”

-Artist Takashi Murakami discussing his filmmaking aspirations in a recent interview. Also on his wishlist? “Some form of a collaboration with J.J. Abrams.”

New Career Opportunities Daily: The best jobs in media.

Categories: News

Linked: Turnpike Vs. Pizza

Brand new - Fri, 08/01/2014 - 16:10
The New Jersey Turnpike Authority is suing Jersey Boardwalk Pizza in Florida for "trying to trade upon the fame of the Garden State Parkway logo to attract customers and potential franchisees".... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo for ThinkGeek

Brand new - Fri, 08/01/2014 - 16:09
(Est. 1999) "ThinkGeek is an American online retailer that caters to computer enthusiasts and other 'geeky' social groups. Their merchandise includes clothing, electronic and scientific gadgets, unusual computer peripherals, office toys, pet toys, child toys, and caffeinated drinks and candy. ThinkGeek was founded in 1999,... Armin http://www.underconsideration.com
Categories: News

Reviewed: Friday Likes 95: From Graphical House, Andrés Guerrero, and Danny Demers

Brand new - Fri, 08/01/2014 - 13:13
Plenty of beautiful and playful projects this week, with work from Glasgow, Murcia, and Montreal.... Armin http://www.underconsideration.com
Categories: News

What’s Up, Doc? The Animation Art of Chuck Jones

Graphics.com - Fri, 08/01/2014 - 00:00

A new exhibition celebrating the work of animator Chuck Jones includes animated films, interactive experiences and more than 125 original sketches and drawings, storyboards, production backgrounds, animation cels and photographs.

Categories: News

Tonality Pro Adobe Photoshop Plugin Released for Mac B/W Photo Effects

Graphics.com - Fri, 08/01/2014 - 00:00

The new Mac-only Adobe Photoshop plugin claims to provide "the world's most diverse collection of presets" for creating Black-and-White photo effects.

Categories: News

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