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News

Spotted: New Logo for Microsoft Azure

Brand new - Thu, 10/05/2017 - 19:50
New Logo for Microsoft Azure Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/4Fd_Fh51K8c/new_logo_for_microsoft_azure.php http://www.underconsideration.com/brandnew/archives/new_logo_for_microsoft_azure.php Thu, 05 Oct 2017 12:25:57 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_microsoft_azure.php
Categories: News

Linked: Craft Beer Branding Trends

Brand new - Thu, 10/05/2017 - 15:30
CODO Design breaks down this year's trends in craft beer branding. Craft Beer Branding Trends Visit Link CODO Design breaks down this year's trends in craft beer branding. http://feedproxy.google.com/~r/ucllc/brandnew/~3/4J-9hh_qzU8/craft_beer_branding_trends.php http://www.underconsideration.com/brandnew/archives/craft_beer_branding_trends.php Thu, 05 Oct 2017 06:52:47 -0600 http://www.underconsideration.com/brandnew/archives/craft_beer_branding_trends.php
Categories: News

Noted: New Logo and Identity for BAC | Credomatic by Lippincott

Brand new - Thu, 10/05/2017 - 15:30
(Est. 1952) "BAC | Credomatic is the leading financial institution in the Central American region, with a regional strategy and standard interconnected systems. It has more than 2 million customers, using a diversified range of products, regional branches and an extensive network of ATMs. It “In Lion we Trust” New Logo and Identity for BAC | Credomatic by Lippincott

(Est. 1952) "BAC | Credomatic is the leading financial institution in the Central American region, with a regional strategy and standard interconnected systems. It has more than 2 million customers, using a diversified range of products, regional branches and an extensive network of ATMs. It has leadership in the credit card market in the acquiring business (64% market share) and issuing business (32% market share). The BAC Financial Network began in 1952 in Nicaragua with the establishment of the Bank of America and later Credomatic began operations in 1971 as the first credit card company in this country. From its early years the strategy was to grow in an orderly manner, investing in high quality assets and continuously strengthening the institution's assets."

Design by
Lippincott

Related links
Lippincott project page

Relevant quote
The new BAC Credomatic required a design system to signal relevance, creativity and momentum. We updated the iconic lion and emboldened the company’s recognizable red. We stacked the name for a more compact and integrated look, allowing the lion to stand tall in both digital and physical environments. Custom illustrations reflect the importance of each individual country, and, when combined, they provide a playful reminder of the bank’s regional scale.

Images (opinion after)

New Logo and Identity for BAC | Credomatic by Lippincott Logo. New Logo and Identity for BAC | Credomatic by Lippincott Sculpture. New Logo and Identity for BAC | Credomatic by Lippincott Illustration. New Logo and Identity for BAC | Credomatic by Lippincott Business card. New Logo and Identity for BAC | Credomatic by Lippincott New Logo and Identity for BAC | Credomatic by Lippincott Various materials. New Logo and Identity for BAC | Credomatic by Lippincott Credit card. New Logo and Identity for BAC | Credomatic by Lippincott New Logo and Identity for BAC | Credomatic by Lippincott Online presence.

Opinion
The old logo was kind of sad, with a lion that had a droopy mane and a sad expression, probably because of the type underneath him. The new logo features an abstract lion icon that I like but dislike at the same time. I like how they have completely simplified the shapes and maintained a semblance of a lion while establishing a very simple, recognizable icon (if not recognizable 100% as a lion, yes 100% recognizable as the logo for BAC | Credomatic). What I think I dislike is its bluntness… like, it’s too brutalist somehow. But maybe I also like it because of that. Sorry, I’m conflicted. Also, if I didn’t know it was a lion, I don’t think I would know it’s a lion. One thing I am sure I dislike is the typography next to it. The “BAC” part is huge and it’s an unattractive typeface that looks less attractive at that size. The applications are all decent and corporate-looking, although the Dribbble-like line illustrations feel completely out of place. Overall, this is a good evolution in that it gives the bank a more buttoned up, corporate aesthetic that makes it come across as a bank with global significance.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/4MG-UskQ0UM/new_logo_and_identity_for_bac_credomatic_by_lippincott.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bac_credomatic_by_lippincott.php Thu, 05 Oct 2017 05:50:43 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bac_credomatic_by_lippincott.php
Categories: News

Reviewed: New Logo and Identity for Moonpig done In-house

Brand new - Thu, 10/05/2017 - 13:20
Established in 2000, Moonpig is a UK-based, online retailer specializing in personalized greeting cards, flowers, and gifts. It was one of the first online greeting card businesses when it launched that has grown to have 3.6 million active customers in the UK, Australia, and USA, “Gravity-defying” New Logo and Identity for Moonpig done In-house

Established in 2000, Moonpig is a UK-based, online retailer specializing in personalized greeting cards, flowers, and gifts. It was one of the first online greeting card businesses when it launched that has grown to have 3.6 million active customers in the UK, Australia, and USA, and has has sent more than 60 million cards over the years. Moonpig recently introduced a new identity designed in-house in collaboration with a team of outside consultants that included Ian Styles, Simon Smith, Stuart Hammersley, and F37 Foundry.

Building on their new positioning our idea was a simple one; create a whole new world for Moonpig, one where we imagine that we live life on the moon, where the normal rules don't apply.

The logotype is playfully designed to compress down to form a subtle reference to a pig's snout in small spaces and extend out to allow play with horizontal formats and interact with the new TV jingle.Ian Styles project page New Logo and Identity for Moonpig done In-house Logo. New Logo and Identity for Moonpig done In-house Logo animation. New Logo and Identity for Moonpig done In-house Logo variations.

I didn't know of Moonpig before writing this so I'm not sure how much equity the body-less pig head in a space helmet logo had but I am guessing quite a bit. It wasn't particularly good but I doubt it was trying to be good anyway and instead simply being humorous and slightly ludicrous along with the name, that has nothing to do with selling greeting cards. (It all had a very early-dot-com-era flair to it.) The pig logo did limit the company to selling only funny things -- which do account for much of its inventory -- but if you are buying flowers, there is a bit of a disconnect. The new logo does away with the pig and introduces a simple, wordmark that alludes to space by having its characters floating in space. Even if that's not evident at first glance -- as was my case -- the effect can simply come across as playful and festive. The pink color is unexpected but works quite well and pays homage to the retired pig, as does the snout icon, which is totally great.

We worked extensively with British based type company F37 Foundry to create and develop a custom bespoke type family that would play a key role in Moonpig's new brand identity. Both companies worked together using the F37 Ginger type family as the foundations, creating a new Demi weight called Moonpig Lift-Off.

This weight features 3 styles of alternates with random programming, giving it a playful yet structured execution. It consists of 4 subclasses: a regular class for the normal design of the characters, one class for the 'lift' characters, another class for the 'wobbly' characters and one for the more complex group of characters -- those that 'shake'.Ian Styles project page New Logo and Identity for Moonpig done In-house New Logo and Identity for Moonpig done In-house Typographic styles. New Logo and Identity for Moonpig done In-house New Logo and Identity for Moonpig done In-house Packaging.

I love the simplicity of the typographic approach that takes a standard sans serif and gives it a ton of personality by simply shifting the baseline and rotating the characters ever so slightly. Also, having the font do this programmatically ensures that the executions are consistent and easy to implement. And, again, as basic as it is, it is surprisingly expressive in application. Those boxes above have nothing other than type but they are full of personality. The vibrant pastel color palette is quite nice too.

New Logo and Identity for Moonpig done In-house Livery. New Logo and Identity for Moonpig done In-house Tote. New Logo and Identity for Moonpig done In-house New Logo and Identity for Moonpig done In-house Ads. TV spot.

Overall, this is a fantastic update that sheds the dot-com aesthetics and drops the mascot-led marketing in exchange for something that is able to span more product categories, welcome a broader audience, and communicate in a charming, playful, and expressive manner.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/312RXNpJ04I/new_logo_and_identity_for_moonpig_done_in_house.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_moonpig_done_in_house.php Thu, 05 Oct 2017 04:51:30 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_moonpig_done_in_house.php
Categories: News

Spotted: New Logo for Wirecutter

Brand new - Wed, 10/04/2017 - 20:05
New Logo for Wirecutter Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BTLSBgg9ooU/new_logo_for_wirecutter.php http://www.underconsideration.com/brandnew/archives/new_logo_for_wirecutter.php Wed, 04 Oct 2017 12:27:00 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_wirecutter.php
Categories: News

Spotted: New Logo for Jerónimo Martins by The Partners

Brand new - Wed, 10/04/2017 - 20:05
New Logo for Jerónimo Martins by The Partners Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/M_060WGvyhg/new_logo_for_jeronimo_martins_by_the_partners.php http://www.underconsideration.com/brandnew/archives/new_logo_for_jeronimo_martins_by_the_partners.php Wed, 04 Oct 2017 12:17:59 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_jeronimo_martins_by_the_partners.php
Categories: News

Linked: On the Avatar Logo

Brand new - Wed, 10/04/2017 - 16:50
Ryan Gosling is upset about Avatar using Papyrus for its logo. (Video might not play in all parts of the world, unfortunately.) [If you can not see a video here view this post on Brand New] Visit Link Ryan Gosling is upset about Avatar using Papyrus for its logo. (Video might not play in all parts of the world, unfortunately.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/gKbM99CYV0I/on_the_avatar_logo.php http://www.underconsideration.com/brandnew/archives/on_the_avatar_logo.php Wed, 04 Oct 2017 09:07:19 -0600 http://www.underconsideration.com/brandnew/archives/on_the_avatar_logo.php
Categories: News

Noted: New Name, Logo, and Livery for Swoop

Brand new - Wed, 10/04/2017 - 16:50
(Est. 2017) "Swoop has flown in to the Canadian travel market to provide the country with a no-frills, lower-fare air travel option that will get more Canadians traveling. Swoop has the unique position of being the only ultra-low-fare carrier in Canada with a strong balance “Not Swept off my Feet” New Name, Logo, and Livery for Swoop

(Est. 2017) "Swoop has flown in to the Canadian travel market to provide the country with a no-frills, lower-fare air travel option that will get more Canadians traveling. Swoop has the unique position of being the only ultra-low-fare carrier in Canada with a strong balance sheet, a modern fleet of Boeing 737-800 aircraft and a management team with deep knowledge of the aviation market."

Design by
N/A

Related links
Swoop press release

Relevant quote
“The name Swoop denotes exactly what we plan to do,” said Bob Cummings WestJet Executive Vice-President, Strategy and the executive member responsible for the launch of Swoop. “It’s a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel.”

Images (opinion after)

New Name, Logo, and Livery for Swoop Logo. Your browser does not support the video tag. Intro. New Name, Logo, and Livery for Swoop Your browser does not support the video tag. Livery.

Opinion
It’s understandable that ultra-low-cost carriers look cheap chic — with EasyJet being the prime example — but this might be taking it to an extreme. The name is a good start, though, being easy to remember and conveying the idea of being swiftly swooped somewhere in the world (or at least in Canada). Things go downhill from there, starting with the choice of magenta, which makes everything look cheaper than it is. The logo maaaaaybe has the right idea with a swooping gesture in the wordmark but, unfortunately, the result is super clunky and unbalanced, with a giant pompadour-like “W”, a small “S” and “O”s, and a tiny “P”. The little plane is kinda interesting in that it looks like a ® or ™ sign but, graphically, it has nothing to do with the wordmark. The livery is on the bland side with the magenta being the main thing that makes it even noticeable. The little plane on the tail going up was a good idea but the execution of the swoosh is pretty bad. The one good thing there is to say is that there is no maple leaf in sight.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GYCFvwqu58M/new_name_logo_and_livery_for_swoop.php http://www.underconsideration.com/brandnew/archives/new_name_logo_and_livery_for_swoop.php Wed, 04 Oct 2017 08:34:24 -0600 http://www.underconsideration.com/brandnew/archives/new_name_logo_and_livery_for_swoop.php
Categories: News

Reviewed: New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio

Brand new - Wed, 10/04/2017 - 14:40
Launched in 2007, Dropbox is most well known for being a file-storage and file-sharing web service but, in their words, they are officially a "technology company that builds simple, powerful products for people and businesses." Most notably, well, the file-storage and file-sharing product that has “Thinking Too Far Outside of the Box” New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio

Launched in 2007, Dropbox is most well known for being a file-storage and file-sharing web service but, in their words, they are officially a "technology company that builds simple, powerful products for people and businesses." Most notably, well, the file-storage and file-sharing product that has made it the default web service for such needs, trumping Hightail along the way. Another recent, notable product is Dropbox Paper, a collaborative document editor. Now, Dropbox wants you to think of it as not "only a place to store your files" but a "living workspace where people and ideas come together" -- we can keep using it as a place to store files, right? -- and yesterday, introduced a new identity designed by New York, NY- and San Francisco, CA-based COLLINS in collaboration with Dropbox's in-house team, Dropbox Brand Studio; as well as Instrument, XXIX, Sharp Type, and Animade.

Our old logo was a blue box that implied, "Dropbox is a great place to store stuff." The new one is cleaner and simpler. And we've evolved it from a literal box, to a collection of surfaces to show that Dropbox is an open platform, and a place for creation.Dropbox Design New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio Logo. New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio Icon. New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio Icon color combinations. New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio Icon animation.

Back in 2015, Dropbox made a feeble attempt at a redesign with a somewhat unnecessary wordmark change that made the logo no much better or worse than it already was (or wasn't). In the company's short, 10-year history this is the first major change -- major being relative as the change is not evidently noticeable to the majority of readers, at least not when logging in to the Dropbox dashboard. The biggest change is that the box icon stops being a literal depiction of a box with floppy flaps and instead it is now a less literal box -- because it has always been and will always be a "box" -- with uncomfortably long flaps on all sides that would be impossible to close. That assessment, of course, means I am being overly literal and seeing the icon as a diagram of a box instead of seeing it as a quick representative of the company.

Unfortunately, when the name contains box and the icon looks like a box, I, and perhaps others, expect a more box-like, box. Trying to shift its meaning to "a collection of surfaces" is conceptually valiant and may look interesting in animation but it's still a box at the end of the day and the hard, isometric angles of the new icon make it look stiff and slightly disproportionate.

The wordmark is an improvement simply because Sharp Grotesk is an infinitely superior typeface than whatever the old one was and shifting the color to black is the equivalent of changing clothes from wearing jeans paired with a denim shirt to pairing jeans with a black t-shirt, which is much more flattering and helps define that there are two parts to the whole.

With 259 fonts, our new typeface Sharp Grotesk gives us lots of versatility, allowing us to "speak" in a variety of tones.Dropbox Design Your browser does not support the video tag. Your browser does not support the video tag. Sharp Grotesk type family.

Most identities rely on a single style (and multiple weights) of a type family. Here, they are using all 21 widths in 7 weights of the type family, which is kind of cool in a gluttonous kind of way... like a kid eating all the candy in the store. We'll see how this strategy plays out because there is a sharp difference in aesthetics and conveyed feelings between the condensed and extended styles of the typeface that can both communicate different things and feel like completely different companies. Worst case scenario, it will be a fantastic type specimen of Sharp Grotesk once it's all said and done.

We've used illustration to bring life to our product and brand since Dropbox started over 10 years ago. Our new illustration style picks up where our earliest style--loose, handmade, witty--left off. We create rough sketches using graphite, then pair them with colorful, abstract shapes to bring the creative process to life. Our style is inspired by the moment when you first have an idea, and serves as a reminder that the "canvas is only blank until you make the first mark."Dropbox Design Your browser does not support the video tag. New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio Illustration style. New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio Illustrations for welcome page, archived files, folders, and 404 error page.

The illustrations are pretty cool and I feel like those are a great evolution of the original aesthetics of Dropbox but done in a more deliberate, memorable way. The combination of graphite scribble and abstract, colorful textures lends itself to some great combinations. But, just as always, the illustrations feel oddly disconnected from the user interface. I always felt like the Dropbox illustrations were in conflict with the rest of the interface and were just dropped in into an assigned space, which is still the case and feels less than integrated.

Collaboration is an important part of the creative process. When it's going well, everyone's ideas build off one another in a "yes-and" scenario. Our co-creation collages are a visual metaphor for this optimistic view of creating work together.Dropbox Design New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio Co-creation collages.

Things get a little odd with this idea of "co-creation" and the introduction of exquisite corpse-like collages that try to convey the idea of sharing and collaboration by combining two images that connect visually through whatever they are depicting but clashing in style and medium. They are sort of interesting but, at least for now, not Dropbox-y at all. My mind keeps wandering to WeTransfer, which has always had very bombastic illustrations in their background. Also, these almost feel like billboards for a museum exhibit instead of brand expressions of a technology company.

Our new system lets us pick the right amount of expressiveness for the situation. Color can go from a standard Dropbox blue to "whoa." Same for type, photography, and illustration. In a marketing campaign, we can dial things up to provoke and inspire creative energy. But in our product, where people need to concentrate on their work, we can dial it down.Dropbox Design Your browser does not support the video tag. The system overall. Your browser does not support the video tag. Another montage of stuff. Brand video.

While there is something exciting about all the individual identity elements, concepts, and executions of each, perhaps there is too much to each of them and when they come together, it's hard to tell what we are supposed to take away from it. Right now, you can see the new identity on this Dropbox area of their website and it all feels kind of random, from the color of the logo to the background colors to the co-creation image. I feel like I should like this more than I do and perhaps it's my hesitation to accept Dropbox not just as file-storage but as a tool that enables and empowers me to be more creative... because it is not. It would be like saying that my portable 1 terabyte hard drive allows me to come up with ideas. It does not. The same way Dropbox does not. Which is fine as I am not expecting or looking for a product like Dropbox to inspire me.

As a disclaimer I should state that I am not a power Dropbox user... I only have the free account with 2GB and I don't collaborate with anyone on it, so maybe I'm not the target audience (or maybe I totally am the target audience, on the cusp of being a power user). I see it, and use it, as a platform for storing and sharing files and as much as I like things being thoroughly thought out and beautifully executed (as is the case here) Dropbox has perhaps gone a little to the extreme in trying to instill itself as a creative brand a la Adobe in our workflow, which is a commendable effort but I feel like this may be too much creative and visual horsepower for what Dropbox ultimately is, "a great place to store stuff".

http://feedproxy.google.com/~r/ucllc/brandnew/~3/cjVZ8roK9Vk/new_logo_and_identity_for_dropbox_by_collins_and_dropbox_brand_studio.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_dropbox_by_collins_and_dropbox_brand_studio.php Tue, 03 Oct 2017 18:10:48 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_dropbox_by_collins_and_dropbox_brand_studio.php
Categories: News

Announced: No Posts until Oct. 4

Brand new - Fri, 09/29/2017 - 14:50
No posts from this Friday, September 29, until Tuesday, October 3, as I'm in Nicaragua at Chispafest. Will be back with posts on October 4. “Reviewer in Nicaragua” No Posts until Oct. 4

No posts from this Friday, September 29, until Tuesday, October 3, as I'm in Nicaragua at Chispafest. Will be back with posts on October 4.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/p9QgzXGgg9Y/no_posts_until_oct_4.php http://www.underconsideration.com/brandnew/archives/no_posts_until_oct_4.php Fri, 29 Sep 2017 06:52:43 -0600 http://www.underconsideration.com/brandnew/archives/no_posts_until_oct_4.php
Categories: News

Spotted: New Logo for crowdSPRING

Brand new - Thu, 09/28/2017 - 20:30
New Logo for crowdSPRING Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/fSsZfLu3_as/new_logo_for_crowdspring.php http://www.underconsideration.com/brandnew/archives/new_logo_for_crowdspring.php Thu, 28 Sep 2017 12:24:48 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_crowdspring.php
Categories: News

Spotted: New Logo and Identity for Artcurial by Yorgo&Co

Brand new - Thu, 09/28/2017 - 20:30
New Logo and Identity for Artcurial by Yorgo&Co

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vlgPiaJVFNk/new_logo_and_identity_for_artcurial_by_yorgoco.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_artcurial_by_yorgoco.php Thu, 28 Sep 2017 12:15:47 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_artcurial_by_yorgoco.php
Categories: News

Linked: Logos from Memory

Brand new - Thu, 09/28/2017 - 16:15
A surprisingly thorough and well presented exercise by Signs.com that asked 156 people to draw from memory 10 iconic logos. Logos from Memory Visit Link A surprisingly thorough and well presented exercise by Signs.com that asked 156 people to draw from memory 10 iconic logos. http://feedproxy.google.com/~r/ucllc/brandnew/~3/PcY68-q3no4/logos_from_memory.php http://www.underconsideration.com/brandnew/archives/logos_from_memory.php Thu, 28 Sep 2017 08:12:28 -0600 http://www.underconsideration.com/brandnew/archives/logos_from_memory.php
Categories: News

Noted: New Logo for Redbox

Brand new - Thu, 09/28/2017 - 16:15
(Est. 2002) "With more than 5 billion rentals to date, Redbox is America's leading source for affordable new release movie and video game rentals. Redbox offers DVD, Blu-ray Disc® and video-game rentals through the nation's largest network of more than 40,000 conveniently located, self-service entertainment “Redbox and No Chill” New Logo for Redbox

(Est. 2002) "With more than 5 billion rentals to date, Redbox is America's leading source for affordable new release movie and video game rentals. Redbox offers DVD, Blu-ray Disc® and video-game rentals through the nation's largest network of more than 40,000 conveniently located, self-service entertainment kiosks."

Design by
N/A

Related links
2016 Brand New Noted post
There is no other announcement and the old logo is still on their website but their emails, Facebook page, and kiosk user interface do have the new logo.

Images (opinion after)

New Logo for Redbox Logo. New Logo for Redbox Facebook cover image.

Opinion
The old logo was an expected, acceptable, and decent evolution of the original Redbox logo. It sill wasn’t a great logo but it was properly executed and it shed the start-up-y vibe of the first logo. All Redbox had to do was stay the course and slowly implement the 2016 redesign unto the thousands of kiosks all around the U.S.. Instead, only a year after the redesign, they have changed to what is possibly the worst logo of the year. I hate this so, so, SO much. I have the feeling that many of you will think I’m overreacting but everything about this execution — because there is no concept to speak of — is appallingly wrong and amateurishly mediocre. The way the letters touch is horrible, the slabs are clumsy, the “e” is wonky, and they have made the cardinal sin of the “db” pair, which is spacing them so tightly that they look like a penis. Then there is the purple period, which is useless and gratuitous. Finally there is the tagline, “So smarter”… which is neither clever nor cute and aside from making zero grammatical sense it makes no sense to the product. There is nothing so smarter about renting DVDs from a giant red box. It’s efficient, cheap, and convenient. Nothing more. I hate this all so much. Ugh.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/QEJE0C92lg4/new_logo_for_redbox_1.php http://www.underconsideration.com/brandnew/archives/new_logo_for_redbox_1.php Thu, 28 Sep 2017 07:50:36 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_redbox_1.php
Categories: News

Reviewed: New Logo and Identity for ACLU by Open, Co:Collective, and Frere-Jones Type

Brand new - Thu, 09/28/2017 - 13:00
Established in 1920, the American Civil Liberties Union (ACLU) is a nonpartisan, nonprofit organization that works to "defend and preserve the individual rights and liberties that the Constitution and the laws of the United States guarantee everyone in this country." The organization is the largest “With Liberty and Sans Serif for All” Collective, and Frere-Jones Type

Established in 1920, the American Civil Liberties Union (ACLU) is a nonpartisan, nonprofit organization that works to "defend and preserve the individual rights and liberties that the Constitution and the laws of the United States guarantee everyone in this country." The organization is the largest public interest law firm in the United States with a network of staffed, autonomous affiliate offices, across 50 states where staff attorneys collaborate with about 2,000 volunteer attorneys in handling close to 2,000 cases annually. The ACLU operates on donations, contributions and grants from private foundations and individuals, and dues from members, which are now 1.6 million strong. Needless to say, the ACLU is an important organization. This week, it introduced a new identity designed by New York, NY-based Open, based on strategy work by New York-based Co:Collective. The new logo was drawn by Tobias Frere-Jones.

Collective, and Frere-Jones Type Logo evolution. Collective, and Frere-Jones Type Logo with tagline. Collective, and Frere-Jones Type Collective, and Frere-Jones Type Affiliate logos.

The previous logo was quite strong and after 15 years of use had become a very well recognized device for the ACLU. Designed by Sylvia Harris in 2002, it presented a simple and solid identity that captured the size and scope of the organization in a clear logo and efficient system. For now, the guidelines for that logo can still be seen here. What the old logo didn't account for was the evolution of identities and their need to live on tiny digital applications and operate on a daily basis on social media. The new logo builds on the name recognition of the ACLU without having to spell out the full name and drops the image of the Statue of Liberty -- while it does represent liberty, it can also feel too New York-centric and for an organization that's active in 49 other states, it was perhaps a limiting visual -- giving way to a much more efficient shorthand of a logo.

The new logo revives one from the history of the ACLU, used from 1984 to 2001, that featured a tightly typeset acronym in an extra bold sans serif. Of all the things this logo could be -- something with a torch, something with the flag, something with something else altogether -- going with a pure wordmark may seem an easy way out but it's a direction that makes sense and (as you will see in the applications) provides the most flexibility. The new iteration of the old logo was drawn by Tobias Frere-Jones and, while it captures the vintage clunkiness of the original, it's a striking wordmark with a lot of personality to it that stands out from the regular-weighted-loosely-spaced-geometric-sans-serif wordmarks du jour. It's almost disconcerting to see letters touch so much but if you are going to do it, you have to do it right, and this is how it's done.

Collective, and Frere-Jones Type Identity elements: GT America, references protest posters. Collective, and Frere-Jones Type Identity elements: Broad color palette, starts with the colors of the flag and builds from there to be diverse. Collective, and Frere-Jones Type Identity elements: Engraving photo treatments, reference engravings like those on our currency. Collective, and Frere-Jones Type Identity elements: Century Schoolbook, references the fact that it is the typeface required by law to be used on all Supreme Court briefs. Collective, and Frere-Jones Type Identity elements: Layering, references the multiple voices in our country. Collective, and Frere-Jones Type All the spreads above come from the ALCU Design Handbook, that you can download here.

One of my favorite aspects of this identity are the relevant reference points Open drew from and translated into contemporary applications... particularly the engraving style for photographs that allow the organization to standardize the random imagery they have available and establish a unique visual language. It's on the duotone-Spotify trend but it actually offers a novel approach. Combining GT America -- how can you not use a font called "America" -- with Century Schoolbook is a classic serif/sans serif combo but the fact that Century Schoolbok was chosen because rule #33 of the "Rules of the Supreme Court of the United States" specifies it as the official font to be used for all Supreme Court filings, is a fantastic display of a design firm doing their homework.

Collective, and Frere-Jones Type Various applications. Collective, and Frere-Jones Type Social media graphics. Collective, and Frere-Jones Type Direct mail envelope. Collective, and Frere-Jones Type Pin.

The identity is designed to be loose, allowing the various offices flexibility to use the standard elements in their own way but since those elements are so strong -- the engravings, the tilted color boxes with type -- it will be easy (or at least easier, or at the very least, more optimistic) that the system will withstand democratized application. This project is extremely difficult but Open has done a great job in creating an identity that builds not just on the past of the organization but on the past of the country and is able to offer a contemporary visual language that is strong, dynamic, and meaningful.

PS. Below is an excerpt of Open's proprietor, Scott Stowell, presentation at this year's Brand New Conference where he explains in-depth the development of this identity. You can purchase the video here. 100% of the proceeds of the sale of the video will be donated to the ACLU.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Jv71JsKzzMA/new_logo_and_identity_for_aclu_by_open_cocollective_and_frere-jones_type.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_aclu_by_open_cocollective_and_frere-jones_type.php Thu, 28 Sep 2017 04:49:03 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_aclu_by_open_cocollective_and_frere-jones_type.php
Categories: News

Spotted: New Logo for Gousto

Brand new - Wed, 09/27/2017 - 20:50
New Logo for Gousto Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/l_jAdRPPndw/new_logo_for_gousto.php http://www.underconsideration.com/brandnew/archives/new_logo_for_gousto.php Wed, 27 Sep 2017 12:46:14 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_gousto.php
Categories: News

Spotted: New Logo and Identity for Digital Opportunity Trust by argodesign

Brand new - Wed, 09/27/2017 - 20:50
New Logo and Identity for Digital Opportunity Trust by argodesign Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_9e0-zTl3Kc/new_logo_and_identity_for_digital_opportunity_trust_by_argodesign.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_digital_opportunity_trust_by_argodesign.php Wed, 27 Sep 2017 12:40:47 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_digital_opportunity_trust_by_argodesign.php
Categories: News

Linked: Forbes Logo Evolution

Brand new - Wed, 09/27/2017 - 15:35
Forbes chronicles 100 years worth of logos. Forbes Logo Evolution Visit Link Forbes chronicles 100 years worth of logos. http://feedproxy.google.com/~r/ucllc/brandnew/~3/GZ-fMsdRKac/forbes_logo_evolution.php http://www.underconsideration.com/brandnew/archives/forbes_logo_evolution.php Wed, 27 Sep 2017 08:07:19 -0600 http://www.underconsideration.com/brandnew/archives/forbes_logo_evolution.php
Categories: News

Noted: New Identity for Mekudeshet 2017 by Open

Brand new - Wed, 09/27/2017 - 15:35
Mekudeshet, produced by the Jerusalem Season of Culture, is a series of artistic experiences that emanate from the city's reality and seek to inspire that reality in turn. Each year toward summer's end, we present a collection of original, interdisciplinary productions that draw inspiration from “Crossing Paths” New Identity for Mekudeshet 2017 by Open

Mekudeshet, produced by the Jerusalem Season of Culture, is a series of artistic experiences that emanate from the city's reality and seek to inspire that reality in turn. Each year toward summer's end, we present a collection of original, interdisciplinary productions that draw inspiration from Jerusalem, take place in unconventional venues, and create a one-time-only artistic event that is city-specific, relevant to reality and transformative.

Design by
Open (Tel-Aviv, Israel)

Related links
N/A

Relevant quote
To capture the brand essence of Mekudeshet, we GPS tracked the unique daily lives of 15 religiously diverse residents and peace activists moving throughout various quarters of the holy city. We created an innovative brand identity for the festival by blending the paths of these people through both generative and computational design elements, thus dissolving the controversial “borders” in Jerusalem.

Images (opinion after)

Identity presentation. New Identity for Mekudeshet 2017 by Open Each person is given a graphic based on their background. New Identity for Mekudeshet 2017 by Open The graphic "brushes" for each person. New Identity for Mekudeshet 2017 by Open Tracking each person's location as they move around the city. New Identity for Mekudeshet 2017 by Open Blending the paths. New Identity for Mekudeshet 2017 by Open Posters. New Identity for Mekudeshet 2017 by Open Totes. New Identity for Mekudeshet 2017 by Open Catalog. New Identity for Mekudeshet 2017 by Open Bottles.

Opinion
Although this identity is only for one edition (2017) of a festival and not completely a Noted/Reviewed subject, the concept is quite interesting and the execution is pretty wild. The festival deals with the clash of cultures in Jerusalem — and un-clashing them — and does a great job in highlighting the opposites of the city in a way that is unexpected and innovative, if a little convoluted. Focusing on eight people of different backgrounds and belief systems, the identity assigns each of them a texture, then they plot that texture along the paths these people follow through Jerusalem, and then they find the places where they intersect and those moments are what the identity is built on. It’s complicated and wouldn’t work for any normal company, product, or service, but as a one-time exploration, it’s both provocative and visually stimulating. Without the explanation it’s really just a cacophony of colors and textures, so for the average citizen walking by a poster on the street, the effort might be moot other than someone going “whoah, that thing is crazy looking, I wonder what that is?”. Overall, and without the explanation, the identity feels festive and demands attention, which is what you want for a festival.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/uVqbIJNiCi8/new_identity_for_mekudeshet_2017_by_open.php http://www.underconsideration.com/brandnew/archives/new_identity_for_mekudeshet_2017_by_open.php Wed, 27 Sep 2017 05:56:50 -0600 http://www.underconsideration.com/brandnew/archives/new_identity_for_mekudeshet_2017_by_open.php
Categories: News

Reviewed: New Logo and Identity for Starlight Children's Foundation by Convoy

Brand new - Wed, 09/27/2017 - 15:35
Established in 1982, Starlight Children's Foundation is a nonprofit organization that creates moments of comfort and joy for hospitalized kids and their families in the US, Canada, Australia, and the UK. In the U.S., they partner with over 700 hospitals, specialty clinics and camps, and “Star Catcher” New Logo and Identity for Starlight Children's Foundation by Convoy

Established in 1982, Starlight Children's Foundation is a nonprofit organization that creates moments of comfort and joy for hospitalized kids and their families in the US, Canada, Australia, and the UK. In the U.S., they partner with over 700 hospitals, specialty clinics and camps, and respite houses and hospices, where they help kids through a range of efforts like creating Starlight Fun Centers (rooms with a TV, Wii, and other entertainment), or providing "Brave Gowns" (high-quality hospital gowns with superhero motif), and Star Visits, where celebrities visit kids. Over the years, Starlight's programs have positively impacted more than 60 million children. Earlier this year, the U.S. side of the foundation introduced a new identity designed by Charlottesville, VA-based Convoy.

New Logo and Identity for Starlight Children's Foundation by Convoy Logo. New Logo and Identity for Starlight Children's Foundation by Convoy Stacked and inverse.

The old logo had the visual naiveté some nonprofits tend to have. The overly flourished font is hard to take seriously and the kid figure -- although graphically matching the font -- was kind of weird with the kid's arms being very thin in order to "connect" with the "l". The new logo is a simplified, more ambiguous version of the original. The more realistic kid has been replaced by an abstract human sprite that is kinda charming in its soft, almost Play-Doh-ish construction. Like all sprite human figures, though, there is still something disconcerting about it. Too faceless and shapeless. The wordmark is typeset in Rodger, which, in lowercase and the regular weight, makes the logo look a little generic. The black weight and/or uppercase is far more interesting and would have given the logo more personality. However, I do like the contrast of the logo with the headline type in the applications below.

New Logo and Identity for Starlight Children's Foundation by Convoy Typography. New Logo and Identity for Starlight Children's Foundation by Convoy New Logo and Identity for Starlight Children's Foundation by Convoy New Logo and Identity for Starlight Children's Foundation by Convoy Applications. New Logo and Identity for Starlight Children's Foundation by Convoy Tote and t-shirt.

The main reason I wanted to highlight this project are the two ad/poster/things that show the potential of this identity. There is a great balance achieved in the duotone photographs of kids, the simple uppercase headlines, and the endorsing logo at the bottom. Simple, un-fuzzy, and not over-complicated. I wish their social media was full of this kind of stuff to establish a clear identity or even that their website followed suit but unfortunately, that more nuanced look is nowhere to be seen. Overall, a solid improvement in the logo but the rollout needed probably more commitment from the client or its design/web partners to bring it to its full potential.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WWedJAKFBr0/new_logo_and_identity_for_starlight_childrens_foundation_by_convoy.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_starlight_childrens_foundation_by_convoy.php Wed, 27 Sep 2017 04:45:17 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_starlight_childrens_foundation_by_convoy.php
Categories: News

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