Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community.



News

Linked: Vintage College Sports Logos

Brand new - Thu, 05/10/2018 - 16:00
Funny, cute, retro logos used in decades past by some college athletics departments. The bottom-right one, used from 1919 to 1921, is priceless: "[The University of] Washington used to be called the Sun Dodgers, because it rains in Seattle. The school's mascot was a chivalrous Vintage College Sports Logos Visit Link Funny, cute, retro logos used in decades past by some college athletics departments. The bottom-right one, used from 1919 to 1921, is priceless: "[The University of] Washington used to be called the Sun Dodgers, because it rains in Seattle. The school's mascot was a chivalrous young boy offering you an umbrella." http://feedproxy.google.com/~r/ucllc/brandnew/~3/XP_IrVNRkU4/vintage_college_sports_logos.php https://www.underconsideration.com/brandnew/archives/vintage_college_sports_logos.php Thu, 10 May 2018 06:12:11 -0600 https://www.underconsideration.com/brandnew/archives/vintage_college_sports_logos.php
Categories: News

Noted: Follow-up: New Identity for SFMTA by Demian Rosenblatt

Brand new - Thu, 05/10/2018 - 16:00
"Established by voter proposition in 1999, the SFMTA (San Francisco Municipal Transportation Agency), a department of the City and County of San Francisco, oversees Muni (the historic Municipal Railway), parking and traffic, bicycling, walking and taxis. Over one million people get around San Francisco and “Show me the Muni, Part II”  New Identity for SFMTA by Demian Rosenblatt

"Established by voter proposition in 1999, the SFMTA (San Francisco Municipal Transportation Agency), a department of the City and County of San Francisco, oversees Muni (the historic Municipal Railway), parking and traffic, bicycling, walking and taxis. Over one million people get around San Francisco and rely on us to ensure safe and reliable travel."

Design by
Demian Rosenblatt (San Francisco, CA)

Related links
Previous Brand New Noted post

Relevant quote
The new brand design is:

- less expensive to maintain from constant wear-and-tear
- less expensive to reproduce on all the surfaces such a brandmark will appear on
- less expensive to reproduce in the different color spaces used (it matches better in solid inks, sRGB and CMYK)
- less time consuming to manage and apply in a large organization
- less prone to improper use of the brandmark (it’s aways self-contained)
- easier to reproduce very small (and in 1 color)
- easier to place on oddly shaped surfaces
- easier to see from a distance, with poor eyesight, or poor lighting
- instantly identifiable to city residents as “transit related”… (precisely because of the ubiquity of Muni)


It always came down to completely understanding every possible context the brand might appear in and on (including the emotional and political nature of such a design project) and being sure any design choice was objectively appropriate for those contexts.

This objective approach allowed us to keep this from becoming a "design by committee” exercise.

Feedback and buy-in were crucial (especially to understand that in context, there are also different audiences we need to get through to)…

…but…

Sticking to objective design principles and asking “what is the context? Is this appropriate?” allowed us to transcend the pointless aesthetic battles of “design by committee”.

As a result, we have something that is earnest and has integrity… solving as many problems as possible without creating worse problems in the process.

It’s remarkable how close the final version of the brand is to the very very early proposed designs… the integrity of this design survived every focus group and committee intact :)

I hope for these reasons - and the many other throughly researched objective choices we made - this design will frugally serve the people of San Francisco for decades to come.

Images (opinion after)

 New Identity for SFMTA by Demian Rosenblatt Logo, before and after.  New Identity for SFMTA by Demian Rosenblatt The multiple logos used by SFMTA, most of which are going to be consolidated under the new logo.  New Identity for SFMTA by Demian Rosenblatt  New Identity for SFMTA by Demian Rosenblatt  New Identity for SFMTA by Demian Rosenblatt  New Identity for SFMTA by Demian Rosenblatt  New Identity for SFMTA by Demian Rosenblatt  New Identity for SFMTA by Demian Rosenblatt  New Identity for SFMTA by Demian Rosenblatt  New Identity for SFMTA by Demian Rosenblatt  New Identity for SFMTA by Demian Rosenblatt

Opinion
The post about the logo redesign last week was pretty active and the designer of the identity reached out with some additional comments and images that are interesting to either further the conversation or stop it in its tracks, pun intended. Seeing some of the application renders makes it clear that this is more about establishing a highly recognizable (for SF citizens) and easily expandable system (for SFMTA employees and vendors) that spans multiple services, appears in numerous environments and contexts, and must always convey that the city is involved in whatever or wherever it appears. It may not be glamorous but it’s efficient and, amidst all the stuff in all the examples, the blue “M” stands out nicely as the connecting thread.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FLusQ7SaFy4/follow-up_new_identity_for_sfmta_by_demian_rosenblatt.php https://www.underconsideration.com/brandnew/archives/follow-up_new_identity_for_sfmta_by_demian_rosenblatt.php Thu, 10 May 2018 05:45:31 -0600 https://www.underconsideration.com/brandnew/archives/follow-up_new_identity_for_sfmta_by_demian_rosenblatt.php
Categories: News

Reviewed: New Logo for Best Buy

Brand new - Thu, 05/10/2018 - 12:45
Established in 1983 (although dating back to 1966 when it was named Sound of Music) Best Buy is a retailer and provider of technology products, services, and solutions, with over 1,000 stores across the U.S., Canada, and Mexico. (In the U.S., they proudly state that “Tag, You Are It” New Logo for Best Buy

Established in 1983 (although dating back to 1966 when it was named Sound of Music) Best Buy is a retailer and provider of technology products, services, and solutions, with over 1,000 stores across the U.S., Canada, and Mexico. (In the U.S., they proudly state that "more than 70 percent of the population lives within 15 minutes of a Best Buy store" -- I live 2 minutes away from one, FWIW.) Best Buy is one of the few brick and mortar chains that has managed to survive the Amazon retail takeover and managed to post revenue of more than $42 billion in fiscal 2018. Yesterday, Best Buy introduced a new logo. The press release hints it was designed in-house.

For the first time in almost three decades, we've updated our logo. It's now more modern and easier to read, especially in today's digital world.

"Best Buy" still appears in bold, black font, but now it resides outside of our signature yellow tag. The tag serves as graphic punctuation and a visual connection to our history.Best Buy press release New Logo for Best Buy New Logo for Best Buy Logo.

The old logo wasn't great or a bastion of fine design execution but it was impressively, undeniably effective as a storefront element, making their stores visible and distinguishable from a mile away, driving at 60 miles per hour on a highway. The yellow tag matched the price display in the store and the blue background was matched by the now-famous, now-almost-hip blue shirts of the employees. The logo wasn't suave or cool or elegant, nope, it was dorky, uncool, and cheap-looking but it has gotten the job done for over 30 years -- they even tried to replace it in 2008 but it didn't take.

The new logo is technically and aesthetically better, with more balanced letterforms -- the type in the old logo may have been scaled horizontally -- brighter colors, and an overall more refined look. I think they did a good job with the placement of the yellow tag, tucking it under the "Y" with the hole of the tag working almost like a period. (I don't know why the hole ain't a hole, though.) The spacing in the type is troublesome because it's an unfortunate combination of nightmare-kerning-pairs and when set so tightly all the awkwardness is more evident and I wonder if the leading should be as tight as the letterspacing to create a more cohesive unit.

The biggest challenge this logo has, though, is the amount of time it will take for all those storefronts to change -- and what are they going to change to? -- as it will require a huge capital investment to update the most effective beacon of the brand.

Our new marketing strategy, which launches May 9, celebrates our new rallying cry: "Let's talk about what's possible." It tells the story of our Blue Shirts and how we, as a company, aim to be an inspiring friend who helps customers understand what they want to do and how tech can help them achieve great, new things.

The creative elements of the refreshed branding include an updated Best Buy logo and a new look and feel with updated colors, photography and conversational language. It's all designed to highlight our culture, our expertise and our talented employees.Best Buy press release New Logo for Best Buy Ads.

The applications look sort of promising but that's if I'm being optimistic. The conversation idea is kind of cheesy but with the right copywriting it could be engaging. "Tech as easy as Pizza", though, is not going to cut it. Neither are those shadows in the speech bubbles. With some refinement these could be, if not good-good, at least mainstream-retailer-good.

New TV commercials and digital videos will debut on May 13. They focus on the Best Buy shopping experience, not just the products we sell.

The commercials highlight the Blue Shirt's role as an inspiring friend who helps customers solve their needs and discover what's possible with technology. The ads focus on the conversations between our Blue Shirts and our customers. The products are the payoff at the end.

The ads were shot in black and white, with the only color being the bright blue of the Best Buy employee's shirt. The products, meanwhile, were shot against a bold, blue background.Best Buy press release New TV spot, directed by Errol Morris. (Via AdAge.)
Side note: The embroidery job on the polos for this commercial is kind of pathetic; see static preview above or pause it at the 17-second mark and cringe.

The TV spot is cool but it confuses the brain -- like, it's too refined for Best Buy? But, certainly, that's the point and not that I have any emotional investment in Best Buy but it's heartening to see them try to be relevant, approachable, and... yeah, maybe even cool. Overall, the future of the logo is questionable mostly because it has to literally replace the major physical presence of the old logo but the new positioning of the Best Buy brand is sort of endearing, especially in contrast to its main competitor, Amazon, whose brand has evolved, I feel, into something soulless and human-less that can't compete with something as relatable as blue polo shirts.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/9MF8FWxnfKU/new_logo_for_best_buy.php https://www.underconsideration.com/brandnew/archives/new_logo_for_best_buy.php Thu, 10 May 2018 04:50:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_best_buy.php
Categories: News

Spotted: New Logo and Identity for Ancala Water Services by Moirae

Brand new - Wed, 05/09/2018 - 20:40
New Logo and Identity for Ancala Water Services by Moirae Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/cyLm1eEvI6U/new_logo_and_identity_for_ancala_water_services_by_moirae.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ancala_water_services_by_moirae.php Wed, 09 May 2018 12:20:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ancala_water_services_by_moirae.php
Categories: News

Spotted: New Logo for Teva Pharmaceutical

Brand new - Wed, 05/09/2018 - 19:35
New Logo for Teva Pharmaceutical Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gEA3owSO9ew/new_logo_for_teva_pharmaceutical.php https://www.underconsideration.com/brandnew/archives/new_logo_for_teva_pharmaceutical.php Wed, 09 May 2018 12:14:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_teva_pharmaceutical.php
Categories: News

Linked: Most Social-Media-ed Logos

Brand new - Wed, 05/09/2018 - 15:15
According to Brandwatch, which has a technology to recognize logos on images, the Adidas logo (doesn't specify which of the three versions but I'm guessing it's all three) is the most-shared logo of any other brand on social media, appearing in an average of 154 Most Social-Media-ed Logos Visit Link According to Brandwatch, which has a technology to recognize logos on images, the Adidas logo (doesn't specify which of the three versions but I'm guessing it's all three) is the most-shared logo of any other brand on social media, appearing in an average of 154 unique images every minute. http://feedproxy.google.com/~r/ucllc/brandnew/~3/5hwZqON-KKg/most_social-media-ed_logos.php https://www.underconsideration.com/brandnew/archives/most_social-media-ed_logos.php Wed, 09 May 2018 07:02:22 -0600 https://www.underconsideration.com/brandnew/archives/most_social-media-ed_logos.php
Categories: News

Noted: New Logo and Packaging for Fresca

Brand new - Wed, 05/09/2018 - 15:15
(Launched 1966) "With a unique citrus taste, Fresca is a caffeine-free soft drink for discriminating adults. Fresca was introduced in the United States in 1966 as a calorie-free grapefruit-flavored drink. Its bubbly, crisp, light taste provides a flavorful beverage to consumers who want great citrus “Feeling Refresca’d” New Logo and Packaging for Fresca

(Launched 1966) "With a unique citrus taste, Fresca is a caffeine-free soft drink for discriminating adults. Fresca was introduced in the United States in 1966 as a calorie-free grapefruit-flavored drink. Its bubbly, crisp, light taste provides a flavorful beverage to consumers who want great citrus taste in a calorie-free soft drink. Fresca is sweetened with sugar in some parts of the world."

Design by
N/A

Related links
Coca-Cola Company press release

Relevant quote
“We realized we’re sitting on a potential goldmine,” Hughes added. “Fresca is a magical brand that, when once people taste and experience, fall in love with. It hits the sweet spot somewhere between a soda and a flavored sparkling water.”

The new artisanal look will also be featured in point-of-sale advertising, and targeted sampling in Millennial hotspots like co-working spaces and college campuses. Fresca, a go-to cocktail mixer for decades, is also exploring partnerships with liquor brands.

Images (opinion after)

New Logo and Packaging for Fresca Cans. New Logo and Packaging for Fresca Cans with illustrations. New Logo and Packaging for Fresca Can IRL. New Logo and Packaging for Fresca Sizes available. New Logo and Packaging for Fresca Case. New Logo and Packaging for Fresca Home page banner.

Opinion
When I was a kid I used to love Fresca — I believe it looked like this at the time — for its grapefruit taste. Then I stopped drinking soda and then Fresca cans turned into a rave-in-a-can design, which is the most recent iteration of the brand; something that feels dated and trying to be way cooler than it is. The new Fresca is expressly aimed at Millennials because, well, that’s the world we live in. The new design is nice-looking on the surface but it’s kind of confusing as to what its vibe is. Is it vintage? Is it modern? Is it vintage-modern? Is it for guys? For girls? Is it an alternative to Sanpellegrino? I mean, it’s a nice design with some pleasing details — logo is good, background pattern is good, little fruit illustrations are good — but it’s unclear what it is or who it is for. If anything, I see my dad being into it and he doesn’t hang out in “Millennial hotspots like co-working spaces and college campuses”.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Eo5KRQls5Wg/new_logo_and_packaging_for_fresca.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_fresca.php Wed, 09 May 2018 05:45:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_fresca.php
Categories: News

Reviewed: New Logo and Identity for Centre for Public Christianity by For the People

Brand new - Wed, 05/09/2018 - 13:05
Established in 2007, the Centre for Public Christianity (shortened as CPX) is an independent, non-denominational, nonprofit media company based in Sydney, Australia, that offers a Christian perspective on contemporary life by supporting mainstream media and the general public with as-unbiased-as-possible print, video, and audio materials “Negatively Positive, Positively Negative” New Logo and Identity for Centre for Public Christianity by For the People

Established in 2007, the Centre for Public Christianity (shortened as CPX) is an independent, non-denominational, nonprofit media company based in Sydney, Australia, that offers a Christian perspective on contemporary life by supporting mainstream media and the general public with as-unbiased-as-possible print, video, and audio materials that explore both the relevance of Christianity today and the relevance of all other belief structures and religions. CPX releases a weekly podcast; maintains an archive of articles, videos, and audio; curates an active stream of religion-related news; and has recently produced a documentary, For the Love of God (with the subtitle of "How the church is BETTER + WORSE than you ever imagined"). The new identity has been designed by Sydney-based For the People.

Their new identity slightly alters Christianity's most iconic asset, the 'cross', to create a 'positive' and 'negative' symbol, reflecting their contemporary approach to religious, world, and social discussion.For the People project page New Logo and Identity for Centre for Public Christianity by For the People New Logo and Identity for Centre for Public Christianity by For the People Concept/approach.

For the record: the logo was released in 2016, which is way out of my timeliness criteria but being a smallish organization it's not something most of us knew about and I thought it would be beneficial to publish it because it treats the subject matter of religion in an interesting, unexpected way that could be of interest.

New Logo and Identity for Centre for Public Christianity by For the People Logo.

This will reveal my lack of knowledge about Christianity but I am not sure what the flowery icon in the old logo was meant to represent so I will not question its relevance other than saying that if the organization is devoted to communicating the principles of Christianity in a clear way to the general public maybe the logo shouldn't include a hard-to-decipher icon that could exclude people for whom it is not immediately clear if it holds some meaning. Or maybe I'm reading way too much into it and all it really is is an exploded interrobang. I can also say that the icon was way, WAY, too big in relation to the wordmark, which wasn't great either and had no reason for being all lowercase.

In contrast to the old logo that made me question what the logo was all about, the new one is clear, clever, and engaging: I immediately read it as a cross, then I see the twist of turning it into a plus and minus sign, and it makes me curious about what the organization is and does as, from the outset, its logo is telling me that there are positives and negatives related to Christianity. The execution is very simple and straightforward, with its bluntness making the organization come across as being neutral, accessible, and amicable to all sides of the conversation. As opposed to the old logo, I also like how they treat the name all the same with all the words at the same size, instead of highlighting only "Christianity", making it more about the center's efforts than the religion its efforts are for.

New Logo and Identity for Centre for Public Christianity by For the People Business cards. New Logo and Identity for Centre for Public Christianity by For the People Leaflet. New Logo and Identity for Centre for Public Christianity by For the People New Testament cover. New Logo and Identity for Centre for Public Christianity by For the People Postcards. New Logo and Identity for Centre for Public Christianity by For the People Banner.

Most of the applications shown are renders but do a great job in exploring the principle of the identity and the mission of the organization, which is to openly discuss the positives and negatives of the religion and doing it in an engaging and contemporary way. Not being Christian, though, I can't say if some of the writing takes things too lightly.

New Logo and Identity for Centre for Public Christianity by For the People New Logo and Identity for Centre for Public Christianity by For the People Posters. New Logo and Identity for Centre for Public Christianity by For the People Website. New Logo and Identity for Centre for Public Christianity by For the People Social media. New Logo and Identity for Centre for Public Christianity by For the People New Logo and Identity for Centre for Public Christianity by For the People New Logo and Identity for Centre for Public Christianity by For the People Event graphics. New Logo and Identity for Centre for Public Christianity by For the People Wine and water labels. New Logo and Identity for Centre for Public Christianity by For the People Calendar.

Overall, I enjoyed both the bold and straightforward graphic approach and the at-least-on-the-surface openness of the organization to really engage in conversation without being, well, preachy.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-BAgyq2_KfU/new_logo_and_identity_for_centre_for_public_christianity_by_for_the_people.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_centre_for_public_christianity_by_for_the_people.php Wed, 09 May 2018 04:49:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_centre_for_public_christianity_by_for_the_people.php
Categories: News

Spotted: New Name and Logo for Vyond

Brand new - Tue, 05/08/2018 - 19:55
New Name and Logo for Vyond Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/toipvBd_Ffo/new_name_and_logo_for_vyond.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_vyond.php Tue, 08 May 2018 11:55:26 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_vyond.php
Categories: News

Spotted: New Logo for Minnesota Lynx

Brand new - Tue, 05/08/2018 - 19:55
New Logo for Minnesota Lynx Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/xj21advaFpc/new_logo_for_minnesota_lynx.php https://www.underconsideration.com/brandnew/archives/new_logo_for_minnesota_lynx.php Tue, 08 May 2018 11:46:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_minnesota_lynx.php
Categories: News

Linked: I Saw the Sign

Brand new - Tue, 05/08/2018 - 15:35
Wonderful little video by Reuben + Jamie of London, UK-based signmakers Goodwin & Goodwin. (Lots of fun animated GIFs at the link.) [If you can not see a video here view this post on Brand New] Visit Link Wonderful little video by Reuben + Jamie of London, UK-based signmakers Goodwin & Goodwin. (Lots of fun animated GIFs at the link.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/VEy2LKhgieg/i_saw_the_sign.php https://www.underconsideration.com/brandnew/archives/i_saw_the_sign.php Tue, 08 May 2018 06:29:16 -0600 https://www.underconsideration.com/brandnew/archives/i_saw_the_sign.php
Categories: News

Noted: New Logo for BE BEST by Melania Trump

Brand new - Tue, 05/08/2018 - 15:35
(Est. 2018) "The mission of BE BEST is to focus on some of the major issues facing children today, with the goal of encouraging children to BE BEST in their individual paths, while also teaching them the importance of social, emotional, and physical health. BE “Never Stop Not Stopping” New Logo for BE BEST by Melania Trump

(Est. 2018) "The mission of BE BEST is to focus on some of the major issues facing children today, with the goal of encouraging children to BE BEST in their individual paths, while also teaching them the importance of social, emotional, and physical health. BE BEST will concentrate on three main pillars: well-being, social media use, and opioid abuse. BE BEST will champion the many successful well-being programs that provide children with the tools and skills required for emotional, social, and physical health. The campaign will also promote established organizations, programs, and people who are helping children overcome some of the issues they face growing up in the modern world."

Design by
Melania Trump (Washington, DC)

Related links
N/A

Images (opinion after)

New Logo for BE BEST by Melania Trump Logo. New Logo for BE BEST by Melania Trump Horizontal version.

Melania Trump designed the "Be Best" logo herself, an East Wing official told us. She likes clean lines, the official said, & wanted something that would appeal to children pic.twitter.com/6lABdOjkHp

— Julie Davis (@juliehdavis) May 7, 2018 New Logo for BE BEST by Melania Trump Left: BE BEST brochure about kids being online, 2018.
Right: Federal Trade Commission brochure about, yup, kids being online, 2014.
Hat tip to Hyperallergic who hat-tips to @RMac18. Initiative launch video.

Opinion
As an exercise in self control and editorial standards I will attempt to critique this properly, despite all guttural reactions to simply make fun of it. Let’s start with the name, “BE BEST”… I can see how this could be a cute shorthand for “Be Your Best” but even as an informal way of saying it and even perhaps with a wink at knowing it’s said wrong, the name sounds wrong; it’s just not a fun sentence to say, like “It Me”. I also think that the sentiment that BE BEST wants to expresses was be-best-expressed by Bill S. Preston, Esq. when he said “Be excellent to each other.”

The logo is clearly meant to indicate “children” as its lines and scribble-like structure of the letters sort of emulate how a kid might write and to a certain degree, if you gave, say, an 11-year-old kid a mouse with the brush tool selected in Adobe Illustrator and asked him or her to write “BE BEST” in all uppercase this would be the result. Also, one of the main keys to consider when designing hand-drawn logos is that repeating letters MUST be different and here, both “B”s are different and both “E”s are different, so kudos on that.

Well, I tried… but, let’s come back to reality: this logo is truly laughable — regardless of whether Melania designed it or not (but, c’mon, it’s all the more laughable because of it) — and it’s painful to look at. Most bafflingly… where did the thin bottom stroke of the “E”s come from? Everything is thick except those. And the tallness of the “T”? Sigh. It’s really all too much to handle. Someone doing a parody of a potential Melania Trump social initiative would have never been able to come up with something as on-point as this is. And this is dead-serious.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/e5bZYOLY1-g/new_logo_for_be_best_by_melania_trump.php https://www.underconsideration.com/brandnew/archives/new_logo_for_be_best_by_melania_trump.php Tue, 08 May 2018 05:50:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_be_best_by_melania_trump.php
Categories: News

Reviewed: New Logo and Identity for Halstead by Pentagram

Brand new - Tue, 05/08/2018 - 13:25
Established in 1984, Halstead is a residential real estate brokerage firm in the New York metropolitan area with more than 1,300 sales and rental agents with offices in Manhattan, Brooklyn, Queens, the Bronx, the Hamptons, Fairfield County, Connecticut, New Jersey, and the Hudson Valley. Their “New Dimensions” New Logo and Identity for Halstead by Pentagram

Established in 1984, Halstead is a residential real estate brokerage firm in the New York metropolitan area with more than 1,300 sales and rental agents with offices in Manhattan, Brooklyn, Queens, the Bronx, the Hamptons, Fairfield County, Connecticut, New Jersey, and the Hudson Valley. Their properties and overall positioning are on the luxury, high end. This past April, at its annual meeting, Halstead introduced a new identity designed by New York, NY-based Pentagram partner Eddie Opara.

Strong, smart, robust and pragmatic, the identity's visual language is built of a layered system of elements that can adapt and evolve for various applications and brand expressions. Like Halstead's agents, the firm's new logo is multidimensional and flexible. The reimagined "H" icon is architectural and spatial, offering the ability to stand alone as well as the flexibility for rotation, use in endlessly expanding patterns, and as a window for photography, or even as a directional arrow.

The logotype is set in Domaine Sans, a sleek, refined sans serif (designed by Klim Type) that is simultaneously historical and contemporary, bridging the past and future. The company name has been changed to simply "Halstead," which can be accompanied by "Real Estate" to provide context when needed.Pentagram project page New Logo and Identity for Halstead by Pentagram Icon before and after. New Logo and Identity for Halstead by Pentagram Wordmark. New Logo and Identity for Halstead by Pentagram Lock-up. New Logo and Identity for Halstead by Pentagram Icon rotation. The vibrant and systematic approach to color sets the brand apart and evokes the dazzling diversity of New York and its neighborhoods. The corporate color set consists of an elegant palette of grays that anchors the brand, while three additional color sets reflect the company's various markets throughout the tri-state region--Manhattan, the outer boroughs and the suburban areas. Each market has its own distinct character and qualities, and the different color sets allow these characteristics to shine while maintaining a strong connection to the core Halstead brand.Pentagram project page New Logo and Identity for Halstead by Pentagram Color variations.

Living in New York it's almost impossible to not see Halstead's logo throughout the city, regardless of whether you are looking for a place to buy/rent or not; it's just always there, somewhere. And that quaint "H" with windows and that bland green have always irked me, especially when you see the prices of some of the properties they manage, having a huge discrepancy in how low-end their old logo looked. The new logo is surprisingly daring and perhaps not Avant-garde in the larger context of the world but surely yes in the New York real estate world. The new "H" icon stands out dramatically from its main competition, Corcoran and Douglas Elliman, among others.

The harsh angles and relatively more in-your-face aesthetic of the icon are tempered with the use of a high-contrast sans, Domaine Sans from Klim Type, that adds a touch of Upper West Side glamour while managing to feel youthful and contemporary. It's an odd combination of icon and wordmark but the two elements work interestingly in the applications.

New Logo and Identity for Halstead by Pentagram Pattern. New Logo and Identity for Halstead by Pentagram Stationery. New Logo and Identity for Halstead by Pentagram Folder and envelope. To develop the new tagline, we looked inward. We asked ourselves, "who are we as a firm?" and "who do we want to be?" Our work with customers represents so much more than just a transaction. In so many ways, we are "Agents of Change" for our buyers, sellers, renters and landlords; this is Halstead's brand philosophy. We make significant changes and transitions in clients' lives much easier. Every day our agents are moving people to places that move them.Halstead campaign page New Logo and Identity for Halstead by Pentagram Type treatment. New Logo and Identity for Halstead by Pentagram New Logo and Identity for Halstead by Pentagram New Logo and Identity for Halstead by Pentagram New Logo and Identity for Halstead by Pentagram Ads.

The applications have a nice range of executions with the best ones being the type-only ads and posters but that alone can't carry the whole brand so there are more variations that include photographs, patterns, and words on top of patterns (like the ones directly above, which start to be the least elegant of the range).

New Logo and Identity for Halstead by Pentagram New Logo and Identity for Halstead by Pentagram New Logo and Identity for Halstead by Pentagram New Logo and Identity for Halstead by Pentagram Various, street-level materials.

The instances where the "H" icon is used large and in the background are quite nice and the "H" almost serves as an arrow, pointing the way to a Halstead office or property. The use of Domaine Sans over the colorful "H"s is attractive and effective. I like this approach a lot better than the use of the repeating pattern, which starts to feel too techie.

New Logo and Identity for Halstead by Pentagram New Logo and Identity for Halstead by Pentagram Swag. Behind the scenes of the redesign.

Overall, what I appreciate most about this is that Halstead has bravely made a relatively drastic change and -- if you watch the first minute and change of the video above -- have actually walked the walk after talking the talk of embarking on a big change. Again, this isn't Irkutsk-level boldness or breaking of conventions but for its context, I feel like it makes a bold statement and it has the potential to attract a wider range of clients simply because of the new identity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8kiLkxRwccc/new_logo_and_identity_for_halstead_by_pentagram.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_halstead_by_pentagram.php Tue, 08 May 2018 05:04:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_halstead_by_pentagram.php
Categories: News

Spotted: New Logo and Identity for Songeez by Andy Stewart

Brand new - Mon, 05/07/2018 - 20:15
New Logo and Identity for Songeez by Andy Stewart Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GZu2oGLQqQk/new_logo_and_identity_for_songeez_by_andy_stewart.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_songeez_by_andy_stewart.php Mon, 07 May 2018 12:10:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_songeez_by_andy_stewart.php
Categories: News

Spotted: New Logo for IFace Group by Zeal

Brand new - Mon, 05/07/2018 - 20:15
New Logo for IFace Group by Zeal Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/RzrhiTTCPho/new_logo_for_iface_group_by_zeal.php https://www.underconsideration.com/brandnew/archives/new_logo_for_iface_group_by_zeal.php Mon, 07 May 2018 12:07:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_iface_group_by_zeal.php
Categories: News

Linked: 'PHILA Unite' Playoff Campaign

Brand new - Mon, 05/07/2018 - 15:55
I'm a little late on this one (especially since they are one game away from elimination) but the Philadelphia 76ers had a pretty cool campaign going for their playoff run. Story at the link and there is a bunch of cool images here. 'PHILA Unite' Playoff Campaign Visit Link I'm a little late on this one (especially since they are one game away from elimination) but the Philadelphia 76ers had a pretty cool campaign going for their playoff run. Story at the link and there is a bunch of cool images here. http://feedproxy.google.com/~r/ucllc/brandnew/~3/tHXD21lLltg/phila_unite_playoff_campaign.php https://www.underconsideration.com/brandnew/archives/phila_unite_playoff_campaign.php Mon, 07 May 2018 07:02:20 -0600 https://www.underconsideration.com/brandnew/archives/phila_unite_playoff_campaign.php
Categories: News

Noted: New Logo for Rotten Tomatoes by Pentagram

Brand new - Mon, 05/07/2018 - 15:55
(Est. 1998) "Rotten Tomatoes® and the Tomatometer® score are the most trusted recommendation sources for quality entertainment. As the leading online aggregator of movie and TV show reviews from professional critics, Rotten Tomatoes offers the most comprehensive guide to what's Fresh. The world famous Tomatometer “Certified Sans” New Logo for Rotten Tomatoes by Pentagram

(Est. 1998) "Rotten Tomatoes® and the Tomatometer® score are the most trusted recommendation sources for quality entertainment. As the leading online aggregator of movie and TV show reviews from professional critics, Rotten Tomatoes offers the most comprehensive guide to what's Fresh. The world famous Tomatometer score represents the percentage of positive professional reviews for films and TV shows and is used by millions of fans to help with their viewing decisions. Rotten Tomatoes designates the best-reviewed movies and TV shows as Certified Fresh™. That accolade is awarded with a Tomatometer score of 75% and higher and a required minimum number of reviews. In 2016, Flixster and Rotten Tomatoes became part of Fandango's portfolio of digital properties, serving moviegoers and entertainment fans."

Design by
Pentagram (New York, NY; Emily Oberman, partner)

Related links
Pentagram project page

Relevant quote
Growing into a reputable brand, the Rotten Tomatoes identity is now utilized for publicity, promotion and events, and the logo needed to look professional and credible, while still retaining a bit of the madcap spirit familiar to fans.

The update introduces a modern look and feel that distills the brand's joyful, wacky attitude in a streamlined design that works well across online and mobile platforms. The refresh brings a little order to the freewheeling discussion with a sharper font and cleaner presentation, and includes a monogram that can be used as a social media icon.

The wordmark places the letters of each word on a single baseline, but the “e” in “Rotten” still pops up, a nod to the bouncing typography of the previous logo. The splat has been relocated to the word “Rotten,” where it appears reversed from the center of the “o,” balanced by the tomato that doubles as the second “o” in “Tomatoes.” For the logo, the designers modified the geometric typeface Maax (designed by 205 Type Foundry as a “sans serif for all tastes”), which has ripe round letters and a friendly personality akin to the zany Ad Lib typeface used in the original logotype.

Images (opinion after)

Logo evolution video. New Logo for Rotten Tomatoes by Pentagram Logo. Color variations. New Logo for Rotten Tomatoes by Pentagram Social media avatar. New Logo for Rotten Tomatoes by Pentagram OLD icon set. New Logo for Rotten Tomatoes by Pentagram New icon set. New Logo for Rotten Tomatoes by Pentagram "Certified Fresh" logo, before and after.

Opinion
The old logo was fun and certainly didn’t lack charisma but, I hope we can all admit, that if that logo were presented today it would be eaten alive. (Also, how crazy is it that Rotten Tomatoes is 20 years old?) The old logo was far too much like a Nickelodeon show and being that it’s now used as a key metric in movie promotion it was too unpolished. The new logo is a lot tamer and perhaps less fun but it’s much more efficient, readable, and balanced with the two words now being equal size and each line of text getting a graphic icon (whereas before only “Tomatoes” got graphic icons and they were both tomatoes) — bonus points for the word “Rotten” including the rotten “splat” icon. The extra bold typography has plenty of personality and the bumped-up “e” carries on some of the wackiness of the old logo. I hadn’t thought about how difficult it is to convey “tomato” as a flat graphic but that may the one thing I don’t like about the new logo. The social media avatar is kind of weird with the “RT” mashed into each other. The new icons are good, in particular the splat (which, by the way, also looks good on the wordmark). Overall, this is as if they gave the old logo Ritalin so that it could behave better amongst grown-ups and it actually benefitted from it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/qA85dBQqGns/new_logo_for_rotten_tomatoes_by_pentagram.php https://www.underconsideration.com/brandnew/archives/new_logo_for_rotten_tomatoes_by_pentagram.php Mon, 07 May 2018 05:55:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_rotten_tomatoes_by_pentagram.php
Categories: News

Reviewed: New Logo and Identity for National Gallery in Prague by Studio Najbrt

Brand new - Mon, 05/07/2018 - 12:45
Established in 1796, Národní galerie v Praze ("National Gallery in Prague") is an art gallery with a collection of European artists' work that spans from the 1200s to the 1930s and is the largest collection of art in the Czech Republic. Owned by the state, “The Space Within” New Logo and Identity for National Gallery in Prague by Studio Najbrt

Established in 1796, Národní galerie v Praze ("National Gallery in Prague") is an art gallery with a collection of European artists' work that spans from the 1200s to the 1930s and is the largest collection of art in the Czech Republic. Owned by the state, the gallery operates across nine different buildings -- the Fair Trade Palace, which houses the collection of modern art, being its largest. At the end of 2017, the Gallery launched an invitation-only competition in collaboration with CZECHDESIGN, an organization that helps clients find designers as well as organize formal competitions like this one. Ten studios were invited and paid to participate with Prague-based Studio Najbrt selected as the winner. It's not clear when the new identity will be implemented.

The aim of the new visual identity is to make the National Gallery in Prague attractive, contemporary and expressive , to increase the awareness of this leading Czech art museum, to support the interest of visitors, increase the attendance of her collections and short-term exhibitions as well as accompanying public programs.

The identity of the new brand is based on: "The National Gallery in Prague as a lively and open institution, friendly and pleasant to visitors", a move away from a large inaccessible institution, symbolized by today's lion emblem. CZECHDESIGN competition page New Logo and Identity for National Gallery in Prague by Studio Najbrt Logo. The winning visual style of the contest, to which ten studios have been called, builds on a distinctive logo inspired by the mission of the National Gallery as a space for the presentation of art. The logo defines context for different types of content (image, text, video) within the three letters of the abbreviation of the National Gallery in Prague, creating a memorable and variable brand. Color and visual style remain as open and vibrant as possible, just as the approaches of artists that are presented in the country's most important gallery institution.Studio Najbrt project page Logo-as-gallery.

The old logo was far from inspiring or inviting and it was dully unattractive with its super spaced out, all-lowercase serif and oddly framed "e" next to the lion (which I guess was not bad). In its lack of coolness though, perhaps it did manage to convey its long history and the use of the lion, from the country's coat of arms, made it clear it was owned by the state. The new logo falls in line with newer gallery/museum logos in its use of a sans serif and a primary black color application, so there are no surprises that it looks like it does. It's also not surprising to see it used as a window since museums and galleries basically scream for that usage.

Despite meeting certain expectations, there are a few nice things in particular to this logo, the main one being the considered positioning of the block, where its top-right corner snaps to the inner crossbar of the "G" and its top-left corner sits right on top of the angle of the "N". These two things might seem trivial and like obvious things to do but, in less capable hands, they would also be easy to not do. Another cool thing this logo does -- which you can see better in the image below (specifically in the 3rd banner of the top row) -- is that the blank block serves as a Gestalten-ish frame that neatly highlights the area underneath it and does it in a less obvious way than most logo-as-window structures. The identity then relies on the more obvious logo-as-window structure, so there is that.

New Logo and Identity for National Gallery in Prague by Studio Najbrt Banners. New Logo and Identity for National Gallery in Prague by Studio Najbrt Posters.

The identity has a decent flexibility where the logo can be used big or small, filled or stroked, crazy or not crazy. In part this may be because there is still no back-and-forth with the client directly so it still seems like it's all throwing stuff at the wall and seeing what sticks in the end.

New Logo and Identity for National Gallery in Prague by Studio Najbrt Website. New Logo and Identity for National Gallery in Prague by Studio Najbrt Various merchandise. New Logo and Identity for National Gallery in Prague by Studio Najbrt T-shirts. New Logo and Identity for National Gallery in Prague by Studio Najbrt Pencils. New Logo and Identity for National Gallery in Prague by Studio Najbrt Signage. New Logo and Identity for National Gallery in Prague by Studio Najbrt Logo sculpture.

Without a doubt, the new logo feels more contemporary and brings Národní galerie v Praze in line with other large galleries. The one thing I would question is if this is too much, too fast? I don't know what the existing identity looks like but given the existing logo, I can't imagine the identity is too exciting or daring so I don't know if jumping to such a visually exuberant expression is too extreme for the audience. Perhaps a segue period where the applications are less dramatic would be beneficial. Anyway, this is a well done identity with plenty of potential.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dPYZnpVzPGs/new_logo_and_identity_for_national_gallery_in_prague_by_studio_najbrt.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_national_gallery_in_prague_by_studio_najbrt.php Mon, 07 May 2018 04:55:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_national_gallery_in_prague_by_studio_najbrt.php
Categories: News

Linked: Diet Coke UK

Brand new - Fri, 05/04/2018 - 16:05
In case you were wondering, the redesigned Diet Coke in the UK looks nothing like the redesigned Diet Coke in the U.S.. Diet Coke UK Visit Link In case you were wondering, the redesigned Diet Coke in the UK looks nothing like the redesigned Diet Coke in the U.S.. http://feedproxy.google.com/~r/ucllc/brandnew/~3/pkzIVNaveXw/diet_coke_uk.php https://www.underconsideration.com/brandnew/archives/diet_coke_uk.php Fri, 04 May 2018 07:25:15 -0600 https://www.underconsideration.com/brandnew/archives/diet_coke_uk.php
Categories: News

Noted: New Logo for Comfort by Landor

Brand new - Fri, 05/04/2018 - 16:05
"The Comfort brand, franchised by Choice Hotels, has been trusted by travelers and hotel owners for more than 30 years. With Comfort Inn, Comfort Inn & Suites and Comfort Suites hotel properties nationwide, the Comfort brand family is ready to take care of guests everywhere “Getting Out of its Comfort Zone” New Logo for Comfort by Landor

"The Comfort brand, franchised by Choice Hotels, has been trusted by travelers and hotel owners for more than 30 years. With Comfort Inn, Comfort Inn & Suites and Comfort Suites hotel properties nationwide, the Comfort brand family is ready to take care of guests everywhere they need to be. And with hundreds of newly renovated properties, Comfort is committed to helping guests feel refreshed and ready to take on the day, whether they are traveling for business or leisure. Comfort is the largest 100 percent smoke-free hotel brand in North America with more than 1,800 properties open and operating. At Comfort, complimentary amenities include a hot, hearty and healthy breakfast, free Wi-Fi, business center, and fitness center or swimming pool at most locations. Rested. Set. Go.® Because behind every great day is a great night."

Design by
Landor

Related links
Landor press release
Choice Hotels press release

Relevant quote
Building on existing brand equities, Landor moved away from the prior bright blue logo in favor of a digitally savvy identity that stands on its own. Together, the new visual identity, typography, signage, and look and feel reflect the Comfort brand’s positioning and brand promise: to help guests feel refreshed and ready to take on the day.

Nicknamed “the embrace,” Comfort’s logo literally portrays a “C” and establishes a strong sense of place, space, and belonging. The logo functions as a beacon; the interior of the identity evokes a sense of warmth that invites customers in. The logo is designed to evolve and adapt as the brand continues to expand around the world.

Images (opinion after)

New Logo for Comfort by Landor Logo. New Logo for Comfort by Landor Sign rendering. New Logo for Comfort by Landor Sign rendering. New Logo for Comfort by Landor Choice Hotels' annual convention. Photo by Brand New reader Bart O'Dell's good friend from high school.

Opinion
The old logo was pretty bad but it’s been around for so long that it’s badness now passes unperceived. Just look at the curves in that sun, though. Blinding. The wordmark wasn’t terrible but it wasn’t… anything, really, it was just type that happened to be for a hotel. The new logo feels remarkably fresh and surprisingly exciting in a way I never would have expected a Comfort brand logo to feel like. The combination of orange, yellow, and white against the deep blue background is energetic and makes the dimension of the “C” stand out quite nicely. I like that the logo could still (very abstractly, sure) be read as a sun or a moon. The wordmark isn’t anything particularly interesting but it’s nice and on par with safe sans serifs. Overall, I like this a lot more than I would have ever expected to like a budget-esque hotel brand in the U.S..

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oXzIsg0sSwo/new_logo_for_comfort_by_landor.php https://www.underconsideration.com/brandnew/archives/new_logo_for_comfort_by_landor.php Fri, 04 May 2018 06:09:02 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_comfort_by_landor.php
Categories: News

Pages

Inspiration