Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community.



News

Reviewed: Friday Likes 232: From Fieldwork Facility, Underline Studio, and Cast Iron Design

Brand new - Fri, 01/19/2018 - 12:25
A fun range of projects this week, covering a good variety of clients and styles, with work from London, Toronto, and Boulder. “From Fieldwork Facility, Underline Studio, and Cast Iron Design” Friday Likes 232

A fun range of projects this week, covering a good variety of clients and styles, with work from London, Toronto, and Boulder.

Mark Spencer, Botanist by Fieldwork Facility Mark Spencer, Botanist by Fieldwork Facility

Mark Spencer is a forensic botanist in the UK, meaning he "consults with police departments and forensic services on cases where plant based evidence can unlock crimes" and he is also an expert on fungi. Needles to say he sounds like a fun guy. (Sorry). Designed by London-based Fieldwork Facility, Mark's logo is, bar none, the best logo for a forensic botanist ever, in the world. Not only because it's probably the only one but because it's actually awesome, with a crumbling dry leaf doubling as an eye. It's smart, clever, and visually stunning. Paired with an elegant but friendly serif, the logo and other applications have an academic feel but with a hint of X-Files mystery. See full project

Halo Brewery by Underline Studio Halo Brewery by Underline Studio

Halo Brewery is a small brewery, tasting room, and bottle shop in Toronto, Canada, offering beers with names like "Event Horizon", "Tokyo Rose", and "RGBee". Their packaging, designed by local firm Underline Studio, builds on that sensibility with a range of abstract geometric drawings that have nothing to do with beer but that look damn fantastic as labels on cans and bottles all unified through a minimal grid and use of typography. The compositions are groovy and colorful, perhaps a bit irritating for anyone that has had it with microbreweries and their too-cool-for-school approaches but I haven't had it yet. The extra condensed, upwards rising "HALO" logo is nice too. See full project

Alpine Modern by Cast Iron Design Alpine Modern by Cast Iron Design

Alpine Modern, in Boulder, CO, is a shop, cafe, and magazine all in one, bringing together modern design, the mountains, and architecture into one lifestyle brand. Designed by local firm Cast Iron Design this isn't your usual glitzy Friday Like but rather a simple, functional, and attractive brand evolution with some really nice production finishes and a lot of attention to detail from signage to packaging. The revised "AM" monogram -- you can see the original at the link -- makes for a great graphic device to build this identity around. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/SDFfxE92yK8/friday_likes_232.php https://www.underconsideration.com/brandnew/archives/friday_likes_232.php Fri, 19 Jan 2018 05:19:16 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_232.php
Categories: News

Noted: New Logo, Identity, and Packaging for Zinus by Jack Morton and Stout

Brand new - Fri, 01/19/2018 - 02:45
(Est. 1979) "Zinus is a vertically integrated manufacturer of bedding products specializing in mattresses and bed foundations. Zinus' patented compressed and rolled mattresses were one of the first in the market with the idea of delivering the gift of a good night's sleep. Zinus items “Sleep on it” New Logo, Identity, and Packaging for Zinus by Jack Morton and Stout

(Est. 1979) "Zinus is a vertically integrated manufacturer of bedding products specializing in mattresses and bed foundations. Zinus' patented compressed and rolled mattresses were one of the first in the market with the idea of delivering the gift of a good night's sleep. Zinus items have been sold through top US retailers (Amazon, Walmart, Target, Wayfair, Overstock, Sears, Sams Club, etc) for the past decade. Its first standalone e-commerce site was launched in 2016."

Design by
Jack Morton (San Francisco, CA)
Stout (San Francisco, CA

Related links
N/A

Images (opinion after)

New Logo, Identity, and Packaging for Zinus by Jack Morton and Stout Logo. New Logo, Identity, and Packaging for Zinus by Jack Morton and Stout Color palette. New Logo, Identity, and Packaging for Zinus by Jack Morton and Stout Icon set. New Logo, Identity, and Packaging for Zinus by Jack Morton and Stout New Logo, Identity, and Packaging for Zinus by Jack Morton and Stout Packaging. New Logo, Identity, and Packaging for Zinus by Jack Morton and Stout Mattress. New Logo, Identity, and Packaging for Zinus by Jack Morton and Stout New Logo, Identity, and Packaging for Zinus by Jack Morton and Stout New Logo, Identity, and Packaging for Zinus by Jack Morton and Stout Room presentation. Your browser does not support the video tag. Room "animations".

Opinion
Zinus used to sell its mattresses to other brands to sell as their own, so for a long time its logo was mainly for business-to-business use, so the relative blandness of the old logo wasn’t too much of a problem. To its credit, it was decent and properly executed but fairly generic. Entering the business-to-consumer market, the new logo is far more interesting and appealing with a lovely flower-y icon that has a “Z” embedded in it. The 45-degree symmetry of the icon is pretty great and although I’m not sure exactly how it relates to mattresses, it conveys a certain kind of softness. The wordmark is fine and the slightly wide structure pairs well with the icon. The packaging is pretty cool; probably cooler than it needs to be, which is not a bad thing at all but it’s rare to see big boxes like these feel so delicate and well considered. One of the best aspects of the redesign is the presentation of the mattresses in the oversize dioramas shot in a giant warehouse all neatly presented in planks painted in the brand’s color palette. It’s a great way to showcase the mattress options while also presenting a unique aesthetic style that, again, is probably cooler than it needs to be, since the mattress industry isn’t a bastion of creativity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/op6A42U7m-c/new_logo_identity_and_packaging_for_zinus_by_stout.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_zinus_by_stout.php Wed, 17 Jan 2018 05:45:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_zinus_by_stout.php
Categories: News

Spotted: New Name and Logo for Desert Financial Credit Union

Brand new - Thu, 01/18/2018 - 20:15
New Name and Logo for Desert Financial Credit Union Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sfuMOydRFMY/new_name_and_logo_for_desert_financial_credit_union.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_desert_financial_credit_union.php Thu, 18 Jan 2018 12:40:36 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_desert_financial_credit_union.php
Categories: News

Linked: The Eyes Have It

Brand new - Thu, 01/18/2018 - 15:55
When Lippincott redesigned the Starbucks logo in 2011, the siren almost got full eyes. Kinda glad she didn't. Fast Company has some behind-the-scenes images from the development. The Eyes Have It Visit Link When Lippincott redesigned the Starbucks logo in 2011, the siren almost got full eyes. Kinda glad she didn't. Fast Company has some behind-the-scenes images from the development. http://feedproxy.google.com/~r/ucllc/brandnew/~3/X_9XQXd39yc/the_eyes_have_it.php https://www.underconsideration.com/brandnew/archives/the_eyes_have_it.php Thu, 18 Jan 2018 05:52:29 -0600 https://www.underconsideration.com/brandnew/archives/the_eyes_have_it.php
Categories: News

Noted: New Logo and Identity for DoorDash by Character

Brand new - Thu, 01/18/2018 - 15:55
(Est. 2013) "DoorDash is a San Francisco-based technology company passionate about transforming local businesses and dedicated to enabling new ways of working, earning, and living. Today, DoorDash connects customers with their favorite local and national restaurants in more than 600 cities across the United States “Dashing through the Snow” New Logo and Identity for DoorDash by Character

(Est. 2013) "DoorDash is a San Francisco-based technology company passionate about transforming local businesses and dedicated to enabling new ways of working, earning, and living. Today, DoorDash connects customers with their favorite local and national restaurants in more than 600 cities across the United States and Canada. By building intelligent, last-mile delivery technology for local cities, DoorDash aims to connect people with the things they care about -- one dash at a time."

Design by
Character (San Francisco, CA)

Related links
N/A

Relevant quote
The new logo is an evolution, not a revolution — a streamlined version that stays true to the company’s roots. It is bold, iconic and inherently conveys speed, reliability and efficiency, much like the original which was inspired by the Japanese bullet train (Shinkansen).

Images (opinion after)

New Logo and Identity for DoorDash by Character Logo. DoorDash intro. New Logo and Identity for DoorDash by Character Color palette. New Logo and Identity for DoorDash by Character App screen animation. New Logo and Identity for DoorDash by Character Illustrations. New Logo and Identity for DoorDash by Character Ads. New Logo and Identity for DoorDash by Character Office. New Logo and Identity for DoorDash by Character Sticker. New Logo and Identity for DoorDash by Character Gear.

Opinion
The old icon/monogram was apparently inspired by the Japanese bullet train. Being a delivery service I thought the icon was a pair of wings like Mercury’s winged shoes as it didn’t read at all like a train, bullet or otherwise. The new icon/monogram does look like a train a little more but only if someone were to mention it. It really looks like… nothing much. Maybe an abstract “D”. I mean, it’s not ugly or bad just kind of flimsy as an icon to build an identity around. When seen on the woman’s hat, for example, it’s just a random graphic. The one good thing about the icons is that it looks speedy. The wordmark is fine. The color palette is pretty. The illustrations… I wish there was more of those throughout the applications or even on the website. Instead there is more use of an icon set — which you can see here — with the normal line-drawings but these ones feature parts that are dashed lines (for DashDoor), which are kind of nice but I feel like I want to cut around them with scissors. The ads also use a dashed-line device, which gets kind of lost. And a final element is the use of an angle (as in the photos of those ads or in the video) that echoes the angle in the icon. Overall, everything is neatly executed and looks pleasing but that’s about it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8B3fkzwI7R4/new_logo_and_identity_for_doordash_by_character.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_doordash_by_character.php Thu, 18 Jan 2018 05:27:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_doordash_by_character.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner

Brand new - Thu, 01/18/2018 - 12:40
Established in 1988, Chernigivske is the leading beer brand in Ukraine in terms of sales volume and it's part of beverage giant, Anheuser-Busch InBev. I don't have a lot more information because my Ukrainian is a little rusty. Late last year, Chernigivske introduced a new “Ch-ch-Ч-changes” New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner

Established in 1988, Chernigivske is the leading beer brand in Ukraine in terms of sales volume and it's part of beverage giant, Anheuser-Busch InBev. I don't have a lot more information because my Ukrainian is a little rusty. Late last year, Chernigivske introduced a new identity and packaging designed by Kiev, Ukraine-based Reynolds and Reyner.

As a disclaimer/spoiler alert: I will probably be missing a lot of details or nuances about this redesign since I am not only unfamiliar with the beer brand but, other than some sprinkling of English, it's all in a very different language -- when it's French, Portuguese, or German I can get the gist. Anyway, I'll do the best I can.

Also, there are a lot more images on Reynolds and Reyner's project page not posted here because it was simply too much to parse and include.

New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner Logo and monogram evolution. New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner Explanation. Cut them some slack on the translation. New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner Logo in light and dark palettes. New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner Monogram, before and after.

The old logo and monogram looked like any number of beer logos and monograms from around the world, featuring a red and gold color palette as well as some form of shield/crest and allusion to barley and hops. They were fine, to be honest, nothing terrible and nothing great. The new monogram presents the most evident change, going with a more stylized "Ч" -- the Cyrillic letter for the "ch" sound -- that sits inside a guitar-pick-like shield. It's relatively attractive but the gold contour of the shield is a little awkward. The full wordmark now features a contrasting, thick-thin type structure that somehow feels very un-beer-like and more spirit-like, like something you would see on a Vodka bottle.

The main logo can also be accompanied by a range of English stuff, including a "Since 1988", the name of the beer rendered as a signature, a "Brewed with Passion" tagline, and a monogram seal. Maybe, it's a little too much but even if it were the right amount of stuff, maybe it's one (or two or three) too many styles. I'll admit that I do dig the signature execution a lot.

New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner Before and after of a few of Chernigivske's beers. New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner New bottle.

The old bottle labels were fine -- other than the many green "eko" marks -- and the thick borders with the pattern were actually pretty cool. The new labels feel a lot slicker for sure and more contemporary. There is a lot of detailing and subtle elements and textures that make them interesting but the overall look feels a little forced in trying to make the beer more premium.

New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner Bottle details. New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner Monogram on steroids. New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner Various lock-ups of stuff. New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner Cases.

The cases introduce a range of identity elements that are a little dizzying. They create a somewhat cool-looking aesthetic but it's like each panel of each box is singing a different tune and there is no real harmony throughout.

New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner Pattern of more stuff.

This one I really don't get. It's way too much of way too many things.

New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner Silhouette devices. New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner Posters. New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner Ad.

The identity then introduces a silhouette device that's kind of interesting and maybe the shape of the bottle is very well known in Ukraine that it can stand on its own. These silhouettes work rather nicely with the typographic arrangements and the image directly above has a cool contrasting effect between the graphic bottle and photographic background.

New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner T-shirts.

Overall, the change is good, I guess, in that it elevates the beer to more of a lifestyle brand as opposed to a beer-that's-most-widely-available-so-I-guess-we'll-drink-that brand. It feels like they tried to follow the approach of a combination of Budweiser and Miller High Life but this doesn't feel nearly as cohesive as either of those.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7Y141LtzWoM/new_logo_identity_and_packaging_for_chernigivske_by_reynolds_and_reyner.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_chernigivske_by_reynolds_and_reyner.php Thu, 18 Jan 2018 04:14:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_chernigivske_by_reynolds_and_reyner.php
Categories: News

Spotted: New Logo and Packaging for BonQ by Peterson Sironi

Brand new - Wed, 01/17/2018 - 19:35
New Logo and Packaging for BonQ by Peterson Sironi Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vgFYrfxyVA4/new_logo_and_packaging_for_bonq_by_peterson_sironi.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_bonq_by_peterson_sironi.php Wed, 17 Jan 2018 11:55:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_bonq_by_peterson_sironi.php
Categories: News

Spotted: New Name and Logo for IQVIA

Brand new - Wed, 01/17/2018 - 19:35
New Name and Logo for IQVIA Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/M0MYOdFywXs/new_name_and_logo_for_iqvia.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_iqvia.php Wed, 17 Jan 2018 11:49:09 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_iqvia.php
Categories: News

Linked: A Cut above the Rest

Brand new - Wed, 01/17/2018 - 15:15
One of the models in Gosha Rubchinskiy's Fall-Winter 2018 fashion show shaved his head but left an Adidas logo patch of hair. Rubchinskiy has an ongoing collaboration with adidas as well as Levi's and Burberry. A Cut above the Rest Visit Link One of the models in Gosha Rubchinskiy's Fall-Winter 2018 fashion show shaved his head but left an Adidas logo patch of hair. Rubchinskiy has an ongoing collaboration with adidas as well as Levi's and Burberry. http://feedproxy.google.com/~r/ucllc/brandnew/~3/HNdrXG7mwgQ/a_cut_above_the_rest.php https://www.underconsideration.com/brandnew/archives/a_cut_above_the_rest.php Wed, 17 Jan 2018 06:10:14 -0600 https://www.underconsideration.com/brandnew/archives/a_cut_above_the_rest.php
Categories: News

Noted: New Logo, Identity, and Packaging for Zinus by Stout

Brand new - Wed, 01/17/2018 - 15:15
(Est. 1979) "Zinus is a vertically integrated manufacturer of bedding products specializing in mattresses and bed foundations. Zinus' patented compressed and rolled mattresses were one of the first in the market with the idea of delivering the gift of a good night's sleep. Zinus items “Sleep on it” New Logo, Identity, and Packaging for Zinus by Stout

(Est. 1979) "Zinus is a vertically integrated manufacturer of bedding products specializing in mattresses and bed foundations. Zinus' patented compressed and rolled mattresses were one of the first in the market with the idea of delivering the gift of a good night's sleep. Zinus items have been sold through top US retailers (Amazon, Walmart, Target, Wayfair, Overstock, Sears, Sams Club, etc) for the past decade. Its first standalone e-commerce site was launched in 2016."

Design by
Stout (San Francisco, CA)

Related links
N/A

Images (opinion after)

New Logo, Identity, and Packaging for Zinus by Stout Logo. New Logo, Identity, and Packaging for Zinus by Stout Color palette. New Logo, Identity, and Packaging for Zinus by Stout Icon set. New Logo, Identity, and Packaging for Zinus by Stout New Logo, Identity, and Packaging for Zinus by Stout Packaging. New Logo, Identity, and Packaging for Zinus by Stout Mattress. New Logo, Identity, and Packaging for Zinus by Stout New Logo, Identity, and Packaging for Zinus by Stout New Logo, Identity, and Packaging for Zinus by Stout Room presentation. Your browser does not support the video tag. Room "animations".

Opinion
Zinus used to sell its mattresses to other brands to sell as their own, so for a long time its logo was mainly for business-to-business use, so the relative blandness of the old logo wasn’t too much of a problem. To its credit, it was decent and properly executed but fairly generic. Entering the business-to-consumer market, the new logo is far more interesting and appealing with a lovely flower-y icon that has a “Z” embedded in it. The 45-degree symmetry of the icon is pretty great and although I’m not sure exactly how it relates to mattresses, it conveys a certain kind of softness. The wordmark is fine and the slightly wide structure pairs well with the icon. The packaging is pretty cool; probably cooler than it needs to be, which is not a bad thing at all but it’s rare to see big boxes like these feel so delicate and well considered. One of the best aspects of the redesign is the presentation of the mattresses in the oversize dioramas shot in a giant warehouse all neatly presented in planks painted in the brand’s color palette. It’s a great way to showcase the mattress options while also presenting a unique aesthetic style that, again, is probably cooler than it needs to be, since the mattress industry isn’t a bastion of creativity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/op6A42U7m-c/new_logo_identity_and_packaging_for_zinus_by_stout.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_zinus_by_stout.php Wed, 17 Jan 2018 05:45:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_zinus_by_stout.php
Categories: News

Reviewed: New Logo and Identity for Make-A-Wish by Rule29

Brand new - Wed, 01/17/2018 - 13:05
Established in 1980, Make-A-Wish is a nonprofit organization that grants the wish of children -- between the ages of 2 and 18 -- diagnosed with a critical illness. Headquartered in Phoenix, AZ, Make-A-Wish has 62 chapters across the U.S., fueled by more than 33,000 active “Shoot for the Star” New Logo and Identity for Make-A-Wish by Rule29

Established in 1980, Make-A-Wish is a nonprofit organization that grants the wish of children -- between the ages of 2 and 18 -- diagnosed with a critical illness. Headquartered in Phoenix, AZ, Make-A-Wish has 62 chapters across the U.S., fueled by more than 33,000 active volunteers. The organization also operates in 45 other countries, collectively granting more than 415,000 wishes worldwide. Last week, Make-A-Wish introduced a new identity designed by Geneva, IL-based Rule29.

The new logo aimed to create a strong presence for the brand, while also maintaining the sincerity and imaginative appeal of the old logo. The serif type used signals a credible organization with established longevity, without appearing dated. It also gives the logotype a weightiness that presents Make-A-Wish's message with a powerful, dynamic presence. "Make-A-Wish" is converted to sentence-case for increased legibility. Using the smaller, lowercase letterforms also imbues the logo with a casual, approachable feeling.

Now, the elongated swirl ending in the star represents a star shooting across the sky, matching the bright optimism a wish brings to wish kids, their families and the community at large. Additionally, the new swirl and star placement also creates a flat baseline along the bottom of the logo which allows us to place chapter and affiliate names closer to the logo, visually representing that our local chapters and affiliates serve as the foundation of the organization. The five-pointed star is an update to Make-A-Wish's iconic star, now featuring softened points and curves that reference the soft, fluid curves of the lowercase letterforms, building a sense of cohesion between all the logo's various elements.Rule29 provided text New Logo and Identity for Make-A-Wish by Rule29 Logo.

The old logo had the right idea and, for the most part, a decent execution with its main drawback being the use of what appears to be Trajan bold made bolder by adding a stroke. I did like the more hand-drawn aesthetic of the trail behind the shooting star and even the little diamonds instead of the hyphens were a good substitution, adding up to a logo with a slight fairytale look. The new logo improves the typography dramatically, making it infinitely more readable and less Trajan-esque (which is always a good thing unless you are the Trajan column). The serif used has a nice freshness to it and its curviness makes it feel friendly and accessible. It was probably explored but I think I would have liked to see the texture of the old swirl carried into this new logo... although maybe that would have been terrible too. But there is a diminished burst of energy in the new swirl and star -- the old one felt like a firework bursting in the sky. This one is a lot more subdued and the star, being smaller, makes less of an impact. As a whole, though, all the elements look cohesive and it makes for a nice unit that maintains the visual cues of the old one.

New Logo and Identity for Make-A-Wish by Rule29 Guidelines. New Logo and Identity for Make-A-Wish by Rule29 Business cards. New Logo and Identity for Make-A-Wish by Rule29 Various materials. New Logo and Identity for Make-A-Wish by Rule29 Icon set. New Logo and Identity for Make-A-Wish by Rule29 T-shirt. New Logo and Identity for Make-A-Wish by Rule29 Ad.

The applications are fairly straightforward, with the main visual hook being the swirl-and-star of the logo pulled out on their own and used in the background or, in probably the best expression of the identity, as a bold graphic as seen on the t-shirt with the logo tucked underneath. But, in this case, I think the identity and applications are more on the functional side, to help the organization communicate efficiently, as opposed to showpieces meant to excite a bunch of designers huddled around a blog. Overall, the evolution keeps the equity of the old logo, updating it to be more functional and expandable but perhaps at the expense of losing some sense of magic that the old logo had, even if it was on the cheesy end of the taste spectrum.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Qx73iAxX088/new_logo_and_identity_for_make_a_wish_by_rule29.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_make_a_wish_by_rule29.php Wed, 17 Jan 2018 04:41:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_make_a_wish_by_rule29.php
Categories: News

Spotted: New Logo for Association of University Presses by Studiolo Secondari and Paper Plus Rocket

Brand new - Tue, 01/16/2018 - 19:45
New Logo for Association of University Presses by Studiolo Secondari and Paper Plus Rocket Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/m4wSd7azVug/new_logo_for_association_of_university_presses_by_studiolo_secondari_and_paper_plus_rocket.php https://www.underconsideration.com/brandnew/archives/new_logo_for_association_of_university_presses_by_studiolo_secondari_and_paper_plus_rocket.php Tue, 16 Jan 2018 12:05:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_association_of_university_presses_by_studiolo_secondari_and_paper_plus_rocket.php
Categories: News

Spotted: New Logo for Bayer

Brand new - Tue, 01/16/2018 - 19:45
New Logo for Bayer Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_JV0auIKj-4/new_logo_for_bayer.php https://www.underconsideration.com/brandnew/archives/new_logo_for_bayer.php Tue, 16 Jan 2018 11:59:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_bayer.php
Categories: News

Linked: 3M and F1

Brand new - Tue, 01/16/2018 - 16:30
While this has not yet escalated to a legal battle, 3M could have a case against the new Formula 1 logo when it comes to merchandise. 3M's "Futuro" brand owns a Pan-European trademark in the "special clothing for medical purposes" category vs. the more general 3M and F1 Visit Link While this has not yet escalated to a legal battle, 3M could have a case against the new Formula 1 logo when it comes to merchandise. 3M's "Futuro" brand owns a Pan-European trademark in the "special clothing for medical purposes" category vs. the more general "clothing" category that F1 applied for. The second page in the linked article covers this in detail. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Vyut210leh4/3m_and_f1.php https://www.underconsideration.com/brandnew/archives/3m_and_f1.php Tue, 16 Jan 2018 06:22:49 -0600 https://www.underconsideration.com/brandnew/archives/3m_and_f1.php
Categories: News

Noted: New Name, Logo, and Identity for InnovateHer by Uniform

Brand new - Tue, 01/16/2018 - 16:30
(Launched 2018) "We are a small team based in Liverpool, you may know us as the leaders of Liverpool Girl Geeks. We're on a mission to decrease the gender imbalance in tech. We have set up InnovateHer to help us achieve this mission. Working together “Mrs. Robot” New Name, Logo, and Identity for InnovateHer by Uniform

(Launched 2018) "We are a small team based in Liverpool, you may know us as the leaders of Liverpool Girl Geeks. We're on a mission to decrease the gender imbalance in tech. We have set up InnovateHer to help us achieve this mission. Working together with national policy makers, local government, schools and industry leaders, we're creating a UK-wide network of schools-based Academies to tackle inequality, improve young people's life chances, and help the UK compete on the world stage."

Design by
Uniform (Liverpool, UK)

Related links
N/A

Relevant quote
We worked to build the new brand (including the name) and brand assets. It was important for us to make sure that the visual treatment made the brand feel like a work in progress, so the type and imagery come across as a bit glitchy. It gives a sense of construction being made visible and ongoing...as the eduction of the teens attending this program will be.

We also felt there was a need for a personalization element. This generation has grown up in the world of Snapchat where they can turn their face into a cat in just a second. Why shouldn't they be able to add their name to the logo?

If the organization is one day able to accomplish their mission of solving the digital skills gap....then perhaps the could be replaced...with <him> <us> <them> etc.

Images (opinion after)

New Name, Logo, and Identity for InnovateHer by Uniform Logo. New Name, Logo, and Identity for InnovateHer by Uniform Logo with names. New Name, Logo, and Identity for InnovateHer by Uniform Type treatments. New Name, Logo, and Identity for InnovateHer by Uniform Ad. New Name, Logo, and Identity for InnovateHer by Uniform T-shirt. New Name, Logo, and Identity for InnovateHer by Uniform Tote. Initiative video.

Opinion
While I like the idea of reading “InnovateHer” as “Innovator”, there is something really weird about reading it as “Innovate Her”, which the logo does a little bit by having two very distinct font styles. The intention is good though and the logo is kind of attractive in its peppy color palette and combination of monospace and script font. I could have totally done without the glitch effect, both in the logo and everywhere else as it seems a bit of a cliché and the wrong kind of cliché at that, since this isn’t so much about disruption but about empowerment. The grungy hand-lettered font — Little Antelope if you are into it — is kinda attractive and it pairs well with the code tags. Overall, this has the right intentions and beginnings of good ideas, and hopefully along with the growth of the initiative, the executions get more focused and refined.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/94RHUXzEGoo/new_name_logo_and_identity_for_innovateher_by_uniform.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_innovateher_by_uniform.php Tue, 16 Jan 2018 05:58:01 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_innovateher_by_uniform.php
Categories: News

Reviewed: New Masthead for The Guardian

Brand new - Tue, 01/16/2018 - 13:15
Established in 1821 (originally as Manchester Guardian until 1959), The Guardian is a British newspaper with an approximate circulation of 146,000 and a website that reaches 152 million unique visitors a year. As part of a three-year plan that was set in motion in 2016 “Don’t Stop the Presses” New Masthead for The Guardian

Established in 1821 (originally as Manchester Guardian until 1959), The Guardian is a British newspaper with an approximate circulation of 146,000 and a website that reaches 152 million unique visitors a year. As part of a three-year plan that was set in motion in 2016 by its parent company, Guardian Media Group, to help curve the losses of The Guardian and its sister publications, The Observer and The Guardian Weekly, and to break even by 2019, the newspaper changed its printed version from a "Berliner" dimension to a Tabloid dimension that debuted yesterday. Along with the physical change, The Guardian introduced a new website, new masthead, and new headline font (in collaboration with Commercial Type), led by the in-house design team.

We have grounded our new editions in the qualities readers value most in Guardian journalism: clarity, in a world where facts should be sacred but are too often overlooked; imagination, in an age in which people yearn for new ideas and fresh alternatives to the way things are.

We have thought carefully about how our use of typography, colour and images can support and enhance Guardian journalism. We have introduced a font called Guardian Headline that is simple, confident and impactful. This was a collaboration with the design experts Commercial Type, who created the original Guardian Egyptian, and is easier to read. We're using a range of energetic colours, and the much-loved Guardian visual wit and style remain at the heart of the look. The masthead has a renewed strength and confidence to represent the Guardian's place and mission in these challenging times.Guardian news story New Masthead for The Guardian Logo.

The old logo was introduced in 2005, when The Guardian shrunk to its previous Berliner size, and was part of a huge type family designed by Paul Barnes and Christian Schwartz (later sold by their Commercial Type) which was (and still is) a remarkable type family -- its main problem being that if you buy it and use it, your design will look like The Guardian. As a logo, though, its length was less than ideal for small spaces -- especially digital spaces which, back in 2005, weren't as prevalent as they are now -- and I always felt that the all lowercase approach made it feel less serious than it was. The new logo masthead ups the gravitas with a very elegant, serious, and business-minded serif. It's as if the old logo joined crossfit, got a masters degree in business and got ripped and savvy, as the new letterforms build on the structure of the original but with more acute serifs and pronounced thicks and thins. It looks pretty fantastic and has a strong, confident presence.

New Masthead for The Guardian Monogram, before and after. New Masthead for The Guardian Monogram.

The old monogram... that, I actually disliked heavily in how the lowercase "g" sat inside the circle, all cramped and missing the key element of its ear. The new uppercase "G" sits infinitely better inside a circle but, somewhat oddly, it features a stencil design that is nowhere to be seen in any of the print or online applications. I imagine this was done so that when the monogram is seen very small, it tricks the eye into seeing the missing pieces as the thin connecting line found in the logo but at regular small sizes -- on the feed in Instagram or Twitter on a phone -- the stencil effect is still visible and given that phones and resolutions keep getting bigger this seems like a less than beneficial aesthetic or functional feature. Nonetheless, as a "G" in a circle it looks fantastic but as part of the visual identity it may not be as harmonious.

New Masthead for The Guardian Cover, before and after. New Masthead for The Guardian Cover.

In print and online, the logo has stayed on the right, maintaining one of the newspaper's distinctive features but has lost the thick blue bar, which was perhaps its most distinctive asset. It wasn't a pretty bar but it was effective both to spot the printed edition and to quickly realize you had landed on The Guardian's website. As elegant and nicer as the new versions are they also blend in more with other publications. Of course, it's a matter of time and the idea is that in a few months' time, that tall, stacked serif masthead will quickly scream "THE GUARDIAN!".

New Masthead for The Guardian New Masthead for The Guardian New Masthead for The Guardian A few internal sections and supplements.

I won't get much into the editorial design but based on these few layouts, it looks quite nice and the introduction of the new headline font -- that you can see in the section headlines like "Sport" and "Journal" -- works great with the existing type family. The "G2" treatment is particularly cool.

New Masthead for The Guardian New Masthead for The Guardian Online presence. Redesign teaser video, released last Friday.

Overall, the change is positive and serves as a good message to send along with the physical change of the newspaper that even though it was a drastic measure to help save losses it was also an opportunity to rethink how The Guardian wants to be perceived and what message it wants to send, which I think is something along the lines of establishing a sense of authority, confidence, and staying power.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_AcKQdDEsNY/new_masthead_for_the_guardian.php https://www.underconsideration.com/brandnew/archives/new_masthead_for_the_guardian.php Tue, 16 Jan 2018 04:52:31 -0600 https://www.underconsideration.com/brandnew/archives/new_masthead_for_the_guardian.php
Categories: News

Spotted: New Logo for Wellcome Sanger Institute

Brand new - Fri, 01/12/2018 - 19:45
New Logo for Wellcome Sanger Institute Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/EWzdC1u86zo/new_logo_for_wellcome_sanger_institute.php https://www.underconsideration.com/brandnew/archives/new_logo_for_wellcome_sanger_institute.php Fri, 12 Jan 2018 11:54:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_wellcome_sanger_institute.php
Categories: News

Linked: Russia's Non-Olympic Logo

Brand new - Fri, 01/12/2018 - 15:30
With Russia being banned from the 2018 Pyeongchang Winter Olympics for major doping during recent Olympics, some Russian athletes -- those with a confirmed history of no doping -- will be allowed to participate but since the punishment to Russia included no display of its Russia's Non-Olympic Logo Visit Link With Russia being banned from the 2018 Pyeongchang Winter Olympics for major doping during recent Olympics, some Russian athletes -- those with a confirmed history of no doping -- will be allowed to participate but since the punishment to Russia included no display of its flag or sounding of its anthem, these athletes will only be allowed to use this logo on neutral uniforms and casual wear. http://feedproxy.google.com/~r/ucllc/brandnew/~3/aZF4v4hYFs4/russias_non-olympic_logo.php https://www.underconsideration.com/brandnew/archives/russias_non-olympic_logo.php Fri, 12 Jan 2018 05:58:52 -0600 https://www.underconsideration.com/brandnew/archives/russias_non-olympic_logo.php
Categories: News

Noted: New Logo and Identity for Phyn by Enso

Brand new - Fri, 01/12/2018 - 15:30
(Est. 2016) "Phyn is bringing intelligent water solutions to market that help people protect their homes, conserve water and save money. Built upon nearly a decade of research and patented technological innovation, Phyn is poised to change the way consumers interact with water and help “Be Like Water” New Logo and Identity for Phyn by Enso

(Est. 2016) "Phyn is bringing intelligent water solutions to market that help people protect their homes, conserve water and save money. Built upon nearly a decade of research and patented technological innovation, Phyn is poised to change the way consumers interact with water and help solve the major challenges threatening the world's supply of clean, healthy water. Phyn is backed by Belkin International, a global leader in consumer technology, networking and the Internet of Things, and Uponor, a leading supplier of plumbing for residential and commercial spaces worldwide whose North American headquarters are located in Apple Valley, Minn. The company is headquartered in Torrance, Calif., with a research and development lab in Seattle."

Design by
Enso (Los Angeles, CA)

Related links
Enso project page
Phyn press release (about new product launch)

Images (opinion after)

New Logo and Identity for Phyn by Enso Logo, vertical version. New Logo and Identity for Phyn by Enso Logo, horizontal version. New Logo and Identity for Phyn by Enso Business cards. New Logo and Identity for Phyn by Enso Brochure. New Logo and Identity for Phyn by Enso Posters. New Logo and Identity for Phyn by Enso Office interior. New Logo and Identity for Phyn by Enso New Logo and Identity for Phyn by Enso Phyn Plus Water Monitoring System, launched at CES this week. Brand video.

Opinion
The new logo looks fine at first glance but it’s confusing in a few ways… Looking at the name and the icon I am assuming that what’s inside the water droplet is a fin — hence the name “Phyn” (putting Syfy to shame when it comes to weird spelling) — and I can take a leap of faith and see the metaphor but what ends up happening is that this looks like a sea conservation organization, not a home-plumbing-water smart thing. It’s a nice-looking icon though and I appreciate that its thickness matches that of the wordmark, which is also kind of odd… why the super low crossbar height? I mean, yes, it’s distinctive but for what purpose? I guess it’s fine although that “Y” slightly upsets me. The identity gets interesting with the introduction of some patterns that interpret the different behaviors of water that look cool in static applications and even better as neatly animated in the video. Overall, this is all well executed but perhaps trying too hard to elevate the product to something like a Bang & Olufsen sound system — which, more likely than not, is the right strategy to sell this thing but, yeah, at the end of the day, it's a piece of plumbing.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/xAMMyOshGEk/new_logo_and_identity_for_phyn_by_enso.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_phyn_by_enso.php Fri, 12 Jan 2018 05:34:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_phyn_by_enso.php
Categories: News

Reviewed: Friday Likes 231: From Redscout, Moodley Brand Identity, and Blürb Studio

Brand new - Fri, 01/12/2018 - 13:20
To the delight of some but perhaps not others, a collection of Art Deco-inspired work with projects from New York, Vienna, and Krakow. “From Redscout, Moodley Brand Identity, and Blürb Studio” Friday Likes 231

To the delight of some but perhaps not others, a collection of Art Deco-inspired work with projects from New York, Vienna, and Krakow.

Haar & Co. by Redscout Haar & Co. by Redscout

Haar & Co. is a barbershop in the Greenwich Village neighborhood of New York, NY, run by master barber Michael Haar. Designed by the New York office of Redscout, the identity oozes Art Deco inspiration and the logo's letterforms manage to recall that era but also convey a sense of freshness -- the ampersand feels like it came out of a Barnbrook project -- and I'm really digging that "Co". Not a lot of applications but the few shown are nicely executed; I would have liked to see a better integration of the green and orange colors somehow instead of existing on their own. Bonus points for that tile work. See full project

Émile by Moodley Brand Identity Émile by Moodley Brand Identity

Émile is a brasserie and bar located at Hilton Vienna Plaza in Vienna, Austria. Designed by local firm Moodley Brand Identity, the identity can be unrelentingly vintage and too much of a facsimile (instead of an interpretation) of the era but the main wordmark is quite lovely and the identity is at its best when pared down as seen in the coffee cups or welcoming banner when the wordmark is paired with a script font and placed on black or white backgrounds. See full project

The Work Room by Brychcy by Blürb Studio The Work Room by Brychcy by Blürb Studio

The Work Room by Brychcy is a hairdressing salon in Zielona Góra, Poland, founded by Jakub Brychcy. The identity by Krakow, Poland-based Blürb Studio is the least overt 1920s/30s/Art Deco of today's selections but still has enough of a hint with the crossed "W" and overlapping monogram (which I think may be missing the "R" from "Room"). The typography on the logo is simple and elegant with the high-waisted "R"s adding a touch of personality. The highlight, though, is the paper selection and printing process, foregoing the trendy foil stamping in favor of the previously trendy letterpressing, which looks great on that rugged paper. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/uG_0c5XayjM/friday_likes_231.php https://www.underconsideration.com/brandnew/archives/friday_likes_231.php Fri, 12 Jan 2018 05:06:52 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_231.php
Categories: News

Pages

iStock Offer

Inspiration