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Pitch Child Health Stories to Parents.com

Unbeige - Wed, 07/01/2015 - 19:06

Because Parents.com is the landing page for more than one family- and child-related Meredith brand, from Parents to Parents Latina, there is a large breadth of topics to pitch.

If you want to go for the site’s bread and butter topics, pitch pieces that speak to moms-to-be or new parents. Even when targeting that specific demo, there’s still a lot to cover.

Though Parents.com covers the gamut of parenting news and advice — from conception to “big kid” years — [Parents Digital general manager Tracy] Odell notes that pregnancy, baby and kid’s health are the most freelancer-friendly sections of the site. Here, writers can snag a byline delving into topics as varied as creating the perfect birth plan, to a roundup of educational activities for infants and a current look at both sides of the vaccine debate. Typical word counts for those articles are 750 to 1,000 words.

For more, read: How To Pitch: Parents.com

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Categories: News

Upworthy Constructs a Solid HR Story

Unbeige - Wed, 07/01/2015 - 18:45

We’re a little late to this Upworthy announcement, but we thought it was still worth highlighting because of the various ways the post diverges from the dry norm.

1) It starts with the engaging, narrative headline. The folks recruited are from Discovery, The Guardian and The Daily Beast, but that’s not what Upworthy leads with. Bold; refreshing.

UpworthyHeadline_06_25

2) Then there’s the way Upworthy has highlighted each individual. True to the headline, they have put storytelling first. Among the notable devices is the fact that each quote – from incoming head of content collaborations Nicole Carrico, vice president of marketing Jennifer Lindenauer and chief revenue officer Ben Zagorski – is dropped in at the very end, paragraph-separated and italicized. Here for example is Callorico’s comment:

NicoleCallericoQuote

3) Finally, the bio portion of each new “Upworthian” in the memo from Eli Pariser and Peter Koechley winds its way to an informal personal mission statement. In the case of Callerico, a professional skill is tied to her latest professional move:

Nicole’s philosophy that branded entertainment isn’t cleverly disguised commercials but an opportunity for a publisher to leverage sponsor dollars to bring great content to the screen is what led her to Upworthy. We’re really glad it did.

Well done.

Categories: News

Zuckerberg: News Articles Must Load Faster

Unbeige - Wed, 07/01/2015 - 17:31

In a Facebook question and answer session, Mark Zuckerberg addressed the future of news reporting. In short, he said everything must be faster.

The Facebook boss said that overall, consumers feel that reading news articles is too slow. “If you’re using our mobile app and you tap on a photo, it typically loads immediately,” wrote Zuckerberg. “But if you tap on a news link, since that content isn’t stored on Facebook and you have to download it from elsewhere, it can take 10 plus seconds to load. People don’t want to wait that long, so a lot of people abandon news before it has loaded or just don’t even bother tapping on things in the first place, even if they wanted to read them.”

This seems insane. People can’t wait 10 seconds? We want to go all old man here and bitch—or at least point out that the signals have to go to space so we should all have some damn patience—but Zuckerberg is likely right. He does seem like a smart guy.

It’s quite convenient that Facebook now has Instant Articles, which seemingly solves this problem.

Categories: News

CNN Launches Style Vertical

Unbeige - Wed, 07/01/2015 - 17:00

Screen Shot 2015-07-01 at 7.58.17 AMCNN wants in on the fashion game, and so it has launched a new vertical: CNN Style.

The site is edited by George Webster and features content for people who enjoy the finer things in life.

A quick browse through CNN Style and you’ll find pieces on a $40 million private car collection, the Cartier panther (which features 545 diamonds) and Dolce & Gabbana’s history. The launch of the site has been guest-edited by famed architect Daniel Libeskind.

The reason for the who like the high-end focus, of course, is to attract high-end ad dollars. Our only question: Will Don Lemon contribute?

Categories: News

NY Times Adds to Marketing Team

Unbeige - Wed, 07/01/2015 - 15:45

The New York Times Company has named Clay Fisher senior vice president, consumer marketing. Fisher most recently oversaw DirecTV’s digital marketing and media group. He had been with DirecTV since 2011.

“A proven leader and creative problem solver, Clay will step in to supervise an already strong consumer marketing team and will help to accelerate subscription growth across our vast product portfolio, including the Times’s print and digital subscription business,” said chief revenue officer, Meredith Kopit Levien, the Times’ chief revenue officer, in a statement.

Fisher’s appointment is effective July 13. He’ll report to Kopit Levien.

Categories: News

FishbowlNY Newsstand: Your Morning at a Glance

Unbeige - Wed, 07/01/2015 - 15:00

WSJ-1NY_NYT NY_NYP

Categories: News

Guardian US Bolsters West Coast Team

Unbeige - Wed, 07/01/2015 - 15:00

There has been no shortage of Guardian US news this summer. The American side of the paper has recently announced plans for a news innovation lab, welcomed a new editor and added its first L.A.-based film writer.

MeropeMillsLinkedInToday, editor in chief Katherine Viner has announced three more major moves, two of them involving San Francisco. Executive editor Merope Mills (pictured) is relocating to the Bay Area from London to serve as west coast editor of Guardian US, while Washington correspondent Paul Lewis is also making the move there, where he will work as west coast bureau chief.

Mills has been with the paper for more than a decade. Prior to becoming executive editor in January 2014, she worked as Saturday editor, with Weekend magazine as an editor of film and music. During her time at the University of Manchester in the late 1990s, she was editor of the student newspaper.

The Guardian also announced today that Christian Bennett, head of interactive for Australia, has been promoted to global head of video and audio. He will relocate to London.

[Photo courtesy: LinkedInk]
Categories: News

Linked: "Alphabet Logo"

Brand new - Wed, 07/01/2015 - 13:47
Alphabet Logo by Counter-Print features over 500 logos designed from letters of the alphabet. Looks nice.... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo for Choice Hotels

Brand new - Wed, 07/01/2015 - 13:42
(Est. 1939) "Choice Hotels International, Inc (NYSE: CHH) is one of the world's largest lodging companies. With more than 6,300 hotels franchised in 35 countries and territories, we represent more than 500,000 rooms around the globe. As of December 31, 2014, 603 hotels were in... Armin http://www.underconsideration.com
Categories: News

Reviewed: New Logo for Facebook done In-house with Eric Olson

Brand new - Wed, 07/01/2015 - 13:04
Facebook. Previously The Facebook. You either love it or hate it. End of introduction. If you need further information, there is a movie about it that explains everything. Yesterday, the social media overlord introduced a new logo and, given that I received zero tips about... Armin http://www.underconsideration.com
Categories: News

National Enquirer Had the Affleck-Garner Scoop First

Unbeige - Wed, 07/01/2015 - 00:00

NationalInquirer CoverThe cover story for the May 18 edition of The National Enquirer was headlined “Ben Storms Out!” Arriving on newsstands May 6, the article mentioned the D-word:

Sources said Ben left his distraught wife after “a fight to end all fights” over Jen’s accusations about his sexy new movie co-star and concerns about his drinking and other compulsive behavior.

Friends now fear the couple is heading for a $150 million divorce!

A few weeks later, The Enquirer followed with a second Affleck-Garner bombshell, suggesting that the couple had secretly separated:

The troubled parents of three children will officially announce their split within weeks, according to a source – setting the stage for a $150 million divorce!

\"Ben and Jen are through!\" said the Hollywood informant. \"He’s told Jen that he wants the official statement to come out before their 10-year wedding anniversary on June 29.\"

This afternoon, people.com has that official statement. But as this unfortunate story propagates today and beyond, it’s worth noting that The Enquirer was all over it for a month and a half beforehand. The publication also during that stretch re-connected with a woman who claimed to have been involved with Affleck during his relationship with Jennifer Lopez. Accusations the actor denied.

FishbowlNY reached out to National Enquirer editor in chief and AMI vice president of news Dylan Howard. “We blew the lid off the hottest Hollywood scoop of the year – months before other titles even began to look at it,” he says, “with good, old-fashioned investigative reporting.”

“A story like this comes from having a source network that is truly embedded in the underbelly of Hollywood,” he continues. “It also comes from on-location reporting. We traveled to remote Nova Scotia to obtain shocking photo proof – Ben without his wedding ring, on Jen’s birthday. Inquiring minds wanted to know more, and it ignited the reporting that led to today’s announcement. So precise was the information we gathered, The Enquirer reported the divorce announcement would come exactly when it did.”

Categories: News

Unbrandable - Advertising 3.0: Content Still Rules, OK!

Graphics.com - Wed, 07/01/2015 - 00:00

Adam Stone examines brands and individuals who have learned how to thrive in a new branding landscape where honesty is key, by taking a more creative, transparent approach.

Categories: News

RD Recap: Changes at HuffPo; Melissa Block Leaves All Things Considered

Unbeige - Tue, 06/30/2015 - 23:01

Revolving DoorThe Huffington Post, which gets a big, fancy New York Times Magazine feature this weekend, recruits Karen Mahabir from the Associated Press, where she had been digital products producer. She’ll be managing editor of news, overseeing the assignment desk and helping to organize the growth of the global news units… Nigel M. Smith moves from Indiewire to The Guardian, where he’ll be a Los Angeles-based entertainment writer. He had been managing editor at the film site… Proving how serious it is about hard news, Refinery29 poaches Al Jazeera America reporter and producer Kaelyn Forde to be its executive editor of news… American City Business Journals loses chief content officer Emory Thomas Jr. He’s off to the Puget Sound Business Journal, a publication under the ACBJ’s umbrella, where he’ll be publisher. He worked in the same position at the PSBJ from 2006 to 2011 and was the paper’s editor between 2004 and 2006…

Melissa Block leaves All Things Considered. She won’t say goodbye to NPR, instead serving as a special correspondent at the company. “Great reporting combined with compelling storytelling is vital to NPR’s future,” Mike Oreskes, NPR’s editorial director and senior vp of news, said in a statement. “No one exemplifies that blend better than Melissa. As All Things Considered listeners well know, Melissa has an amazing ability for telling the important stories of our age in a way that engages both the heart and the mind.”… Speaking of transitions, Ali Salama moves over to Bloomberg Pursuits as publisher. She had been group advertising director at Bloomberg… Read More

Categories: News

Vulture Rolls Out ‘Stoner Week’

Unbeige - Tue, 06/30/2015 - 20:50

Sometimes, the headline says it all. To wit, here’s one today from New York magazine, part of “Stoner Week,” a week-long themed content Vulture series:

NYMagStonerWeekArticle

New York senior editor David Marchesese told The Denver Post’s Ricardo Baca that the timing was right:

“Marijuana is a lot more widespread and accepted than it used to be, and increasingly legal, and accordingly there’s been a shift in how it’s been portrayed in pop culture.”

\"The depiction of the stoner in pop culture has changed and normalized in a lot of ways, and there’s a different stigma – and not really a stigma – to people smoking pot anymore. Or certainly there’s less of a stigma than there used to be. The larger world’s changing, and has changed, so it’s a good opportunity to try and get at that a little bit with a package on Vulture.\"

The site has posted four articles so far. FishbowlNY looks forward to another tipped by Marchesese to The Cannabist, about the many sponsorships and endorsements emanating from “the celebrity weed game.”

Categories: News

52 Magazines Launched in First Half of 2015

Unbeige - Tue, 06/30/2015 - 20:30

The first half of 2015 featured 52 magazines launches, down 23 compared to the first half of last year. As Crain’s New York points out, some of those new magazines weren’t exactly new.

Dog Fancy and Cat Fancy were relaunched as the super cool and with it Dogster and Catster. In April, Rodale revamped Organic Gardening as Organic Life.

While launches were down, so were closures. For the first half of 2015, 21 magazines folded. The most notable of those was probably Lucky. During the first half of 2014, 27 magazines were shuttered.

Categories: News

Document the Extraordinary Lifestyles of Retirees for AARP The Magazine

Unbeige - Tue, 06/30/2015 - 20:17

AARP-ArtAARP The Magazine doesn’t view retirement as a consolation prize for getting older. Instead, this publication geared toward the 50-and-over set “celebrates all the possibilities of life after 50,” according to executive editor Margaret Guroff.

One thing to keep in mind when pitching is the three different published versions of the magazines, “the ‘A Book’ for 50- to 59-year-olds; the ‘B Book’ for 60- to 69-year-olds; and the ‘C Book’ for those 70 and older.”

As for what to pitch, try your hand at the Personal Best section in the back of the book.

This section is comprised of short pieces about the unusual hobbies and off-hours passions of remarkable people — a 60-year-old champion knife thrower, for example, or someone who learned to surf with one arm. These pieces are often written in the first person, so freelancers should pitch “as told to” stories. Writers must work with the subject and write the piece in the subject’s voice. Freelancers may also have luck with the “Travel” section, which is comprised of lots service-oriented stories; they should focus on fun trips readers will want to take and information on how they can take them.

For more, read: How To Pitch: AARP The Magazine

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Categories: News

Sportswriter Karen Crouse Has the Swimmer’s Advantage

Unbeige - Tue, 06/30/2015 - 20:15

New York Times sportswriter Karen Crouse is back in the pages of Swimming World magazine, where she worked for two years. This time, it’s in the form of a Q&A conducted by  intern Lillian Nelson.

Crouse credits her years a competitive swimmer, from Grade 9 through USC, as having fundamentally shaped the way she works today as a reporter. In her very first answer, she explains how it has given her a leg, another leg and two arms up:

“I definitely have more self-discipline and resilience than a lot of my non-swimming peers in journalism. And I’m more indefatigable (I once had an editor marvel at the hours I kept during an Olympics. Her exact words were: \"And you don’t even drink! I don’t know how you do it!”). I don’t know whether I would have been that way if not for swimming, but I definitely have great time-management skills and the ability to squeeze every ounce of production out of a day, which definitely stems from all my years of double workouts interspersed with advanced-level classes.”

Ha ha. Love that comment from her former editor. At another point, Crouse recalls one of the best compliments she has ever received; it was from a New York Jets receiver, who assumed by the questions she was asking that she must have formerly been an elite athlete.
 
[Screen grab via: swimmingworldmagazine.com]

Categories: News

Teenage Daughter Kept PGA President in the Breaking News Loop

Unbeige - Tue, 06/30/2015 - 19:40

Here’s a fun, residual detail in the wake of the re-capture of David Sweat, the Clinton Correctional Facility inmate on the run over the weekend near the Canadian border.

DerekSpraguePGASweat’s presence in the small town of Malone, N.Y. thoroughly upended the flow of life there. At one point, there were reportedly some 1,500 law enforcement officials in the area. Derek Sprague, president of the Professional Golfers Association (pictured), hails from Malone and still lives in the area. As he told PGA.com, on Sunday his teenage daughter Alexandra was his go-to breaking news source:

Sprague was driving to the Cricket Club with his wife, Jennifer, when his daughter called a second time.

\"My daughter – she’s a little newshound, maybe she’ll be a reporter some day – she has a scanner app on her cell phone,\" Sprague explained. \"She said, ‘Shots were just reported as being fired, no officers are down and about 12 state police cars are going flying by our house right now – sirens blaring.’ I said, ‘Keep us updated.’ Within minutes, we heard before it was ever reported on the news that he had been shot and taken into custody. This was about four miles from our house, probably.\"

Sprague took over as president of the PGA last fall after his predecessor made some unfortunate comments via social media.

[Photo courtesy: pga.com]
Categories: News

First Trailer for Oliver Stone’s Snowden Movie is Here

Unbeige - Tue, 06/30/2015 - 19:04

The first trailer for Oliver Stone’s Snowden—based on the infamous Edward Snowden—has arrived. The film stars Joseph Gordon-Levitt as Snowden, but unfortunately, we don’t get a look at him.

Instead, we’re treated to a list of Snowden’s jobs accompanied by a brooding version of “This Little Light of Mine.” Well done, Hollywood.

Categories: News

Working at The Huffington Post Sounds Awful

Unbeige - Tue, 06/30/2015 - 18:19

The New York Times Magazine has published a massive piece on Arianna Huffington and her Huffington Post empire. The one thing that stands out? It sounds like it’s a terrible place to work. Allow us to shed some light on the HuffPost world:

To work at The Huffington Post is to run a race without a finish line, at a clip that is forever quickening. The pace is stressful for many employees, who describe a newsroom with plenty of turnover. One former staff member I spoke with, who developed an ulcer while working there, called The Huffington Post ‘a jury-rigged, discombobulated chaos machine.’

Yikes.

One of Huffington’s most important insights early on was that if you provide bloggers with a big enough stage, you don’t have to pay them.

Thanks Arianna.

In an attempt to restore some semblance of editorial integrity, Huffington fired the freelancers who worked for the site and replaced them with young staff members. Many were recent graduates of Yale — her feeder of choice — whose chief qualification, aside from the obvious, was a willingness to work for a pittance.

From Yale to sidebood slideshow. Look at me now, ma!

One former employee said that some staff members take second jobs to cover their expenses. Many staff members rely on what has been called ‘HuffPost lunch’ — Luna Bars, carrots, hummus, apples, bananas and sometimes string cheese, all served gratis in a kitchen area of the office.

Man. Luna Bars aren’t even good.

Others who have worked closely with Huffington have found it a bruising experience, saying that she is perpetually on the lookout for signs of disloyalty, to a degree that bespeaks paranoia or, at the very least, pettiness. Employees cycle in and out of her favor, hailed as the site’s savior one moment, ignored the next.

One could say it would be difficult to “thrive” under these conditions.

‘Someone told my manager, ‘Arianna is really stressed out about the number of people leaving, so we need a bunch of people to sit at those desks in the path from the elevator to her office, to make her feel better,’ the former editor said. ‘So we sat there, waiting to say: ‘Hello! Greetings!’ as she walked by. It was supposed to be for two hours, but she got there at about 3 in the afternoon instead of 11 in the morning. It was absurd. I had to interrupt my workday because this woman was stressed out, because so many people had left, because they were stressed out.’

We saved the best for last.

Categories: News

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