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News

Linked: Opening at Kind

Brand new - Tue, 01/09/2018 - 00:15
Position: Designer at Kind in Bergen, Norway. Opening at Kind Visit Link Position: Designer at Kind in Bergen, Norway. http://feedproxy.google.com/~r/ucllc/brandnew/~3/qNpgYNfK5uk/opening_at_kind.php https://www.underconsideration.com/brandnew/archives/opening_at_kind.php Mon, 08 Jan 2018 16:49:11 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_kind.php
Categories: News

Spotted: New Logo for Minn Kota

Brand new - Mon, 01/08/2018 - 19:55
New Logo for Minn Kota Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Z08kzPRIRGc/new_logo_for_minn_kota.php https://www.underconsideration.com/brandnew/archives/new_logo_for_minn_kota.php Mon, 08 Jan 2018 12:34:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_minn_kota.php
Categories: News

Spotted: New Logo for Raised by Humans by Zeal

Brand new - Mon, 01/08/2018 - 19:55
New Logo for Raised by Humans by Zeal Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/U7QNG1aaPDw/new_logo_for_raised_by_humans_by_zeal.php https://www.underconsideration.com/brandnew/archives/new_logo_for_raised_by_humans_by_zeal.php Mon, 08 Jan 2018 12:22:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_raised_by_humans_by_zeal.php
Categories: News

Linked: A Case of Overlapping Diamonds

Brand new - Mon, 01/08/2018 - 15:40
In 2016 Sam's Club tried to get HealthPartners (the largest consumer-governed, non-profit health care organization in the nation) to stop using its logo that the national retailer claimed created confusion among consumers. The two settled in November but... it's unknown what the terms are other A Case of Overlapping Diamonds Visit Link In 2016 Sam's Club tried to get HealthPartners (the largest consumer-governed, non-profit health care organization in the nation) to stop using its logo that the national retailer claimed created confusion among consumers. The two settled in November but... it's unknown what the terms are other than, perhaps, acknowledgment that both logos suck. http://feedproxy.google.com/~r/ucllc/brandnew/~3/BqCPeK29lzA/a_case_of_overlapping_diamonds.php https://www.underconsideration.com/brandnew/archives/a_case_of_overlapping_diamonds.php Mon, 08 Jan 2018 06:10:46 -0600 https://www.underconsideration.com/brandnew/archives/a_case_of_overlapping_diamonds.php
Categories: News

Noted: New Logo and Identity for American Council on Exercise (ACE) done In-house

Brand new - Mon, 01/08/2018 - 15:40
(Est. 1985) "With a mission to get people moving, the nonprofit organization American Council on Exercise (ACE) educates, certifies and represents more than 70,000 currently certified fitness professionals, health coaches and other allied health professionals. ACE advocates for a new intersection of fitness and healthcare, “Legs for Days” New Logo and Identity for American Council on Exercise (ACE) done In-house

(Est. 1985) "With a mission to get people moving, the nonprofit organization American Council on Exercise (ACE) educates, certifies and represents more than 70,000 currently certified fitness professionals, health coaches and other allied health professionals. ACE advocates for a new intersection of fitness and healthcare, bringing the highly qualified professionals ACE represents into the healthcare continuum so they can contribute to the national solution to physical inactivity and obesity. ACE is the leading certifier in its space and all four of its primary certification programs are accredited by the National Commission for Certifying Agencies (NCCA), the gold standard in the United States for accreditation of certifications that assess professional competence. ACE also plays an important public-service role, conducting and providing science-based research and resources on safe and effective physical activity and sustainable behavior change."

Design by
In-house

Related links
ACE press release

Relevant quote
ACE’s focus on inclusivity is expressed in the new American Council on Exercise logo, “The Mover.” “The Mover” merges ACE’s classic celebration of movement with its evolved drive to bring health and fitness to all people, embodying the concept that every person has the potential to build a stronger connection to movement that fits their own passions in life.

The logo is comprised of two elements within a single symbol. The first, an arrow, represents the constant pursuit of growth. The second, two legs moving, represents physical activity in its broadest sense. According to [Chief Marketing Officer Carolann] Dekker, “The Mover” reminds us that movement is at the core of what it means to be healthy, to feel alive and to engage in a human experience that every person shares.

Images (opinion after)

New Logo and Identity for American Council on Exercise (ACE) done In-house Logo. New Logo and Identity for American Council on Exercise (ACE) done In-house Examples of previous identity. New Logo and Identity for American Council on Exercise (ACE) done In-house Examples of new identity. New Logo and Identity for American Council on Exercise (ACE) done In-house Sample ad. Logo introduction. A bit on the long side but eventually gets to the point.

Opinion
For some reason I kind of like the old logo… it’s not necessarily good and the structure of revealing the “C” from the overly extended “A” and “E” is pretty crude but something about it kind of works. Still, it looked dated. The new logo features an icon that, at first, I’ll admit, I thought it was only an arrow since the stencil aesthetic made it look like a simple extension of the letters. But the double-read as a pair of legs in motion is conceptually strong and graphically clever. Now I can only see legs and it’s quite pleasing. The wordmark is okay and its stenciling helps sell the icon more than anything — and, although, it doesn’t need it, maybe the “C” would have benefited from a notch as it’s the only element in the logo without a stencil break. The sample applications look decent and they actually make the organization look more like a nonprofit than a sports equipment reseller. The choice of sans serif, Muli, is a nice alternative to the usual suspects and the chunky script font is surprisingly effective as part of the recurring tagline. Overall, this is a successful redesign, especially when compared with the old hexagon-happy identity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FFMRZMHC-Ao/new_logo_and_identity_for_american_council_on_exercise_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_american_council_on_exercise_done_in_house.php Mon, 08 Jan 2018 05:44:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_american_council_on_exercise_done_in_house.php
Categories: News

Announced: The Best and Worst Identities of 2017: In Case You Missed It

Brand new - Mon, 01/08/2018 - 13:30
In case you took a break during the holidays, here are links to all seven lists, posted over the holiday and new year break, of the Best and Worst on Brand New in 2017. Part 1: The Most Notable Reviewed & NotedPart 2: The Best “2017 Year in Review”  In Case You Missed It

In case you took a break during the holidays, here are links to all seven lists, posted over the holiday and new year break, of the Best and Worst on Brand New in 2017.

Part 1: The Most Notable Reviewed & Noted
Part 2: The Best Reviewed
Part 3: The Worst Reviewed
Part 4: The Best Noted
Part 5: The Worst Noted
Part 7: The Most Entertaining Linked

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gajnDEDl1dk/the_best_and_worst_identities_of_2017_in_case_you_missed_it.php https://www.underconsideration.com/brandnew/archives/the_best_and_worst_identities_of_2017_in_case_you_missed_it.php Mon, 08 Jan 2018 05:21:34 -0600 https://www.underconsideration.com/brandnew/archives/the_best_and_worst_identities_of_2017_in_case_you_missed_it.php
Categories: News

Reviewed: New Logo and Packaging for JUS by M -- N Associates

Brand new - Mon, 01/08/2018 - 12:25
Established in 2015, JUS (short for Juice Up Saigon) is the first brand of cold-pressed juice in Vietnam, offering pre-packaged juices with no preservatives, sugar, or added water, and is available for online purchase or at its two locations in Ho Chi Minh City. The “What Juicy is What you Get” New Logo and Packaging for JUS by M -- N Associates

Established in 2015, JUS (short for Juice Up Saigon) is the first brand of cold-pressed juice in Vietnam, offering pre-packaged juices with no preservatives, sugar, or added water, and is available for online purchase or at its two locations in Ho Chi Minh City. The logo and packaging were designed by local firm M -- N Associates.

While the product launch is indeed far outside our timeframe for publishing -- nearly two years -- the project case study was only published in November and since most of us are not up to date on all things Vietnam I didn't mind making an exception.

JUS logo was design simple as it needs to be with organic curves and unbalanced weight-arms to create the natural visual identity for the brand due to its organic ingredients.M -- N Associates project page New Logo and Packaging for JUS by M -- N Associates Logo.

There isn't much to the logo -- in part because there is just three letters to the name. The quote above mentions that it's uneven due to the product being organic which is a safe and not overly complex concept. I like the letterforms in principle and the logo looks good when applied but on its own and in a large size as directly above there is something off about it -- I think it's the rounded corners that seem too perfectly even, determined by Adobe Illustrator's Stylize > Round Corners command rather than the eye. But that's really pulling hairs, it's a cool-looking logo.

New Logo and Packaging for JUS by M -- N Associates Business cards.

One odd thing about the identity are the icons, which make an appearance in the business cards and in the store, that have a completely different aesthetic from the logo, having very streamlined, single-thickness lines instead of thickening/thinning lines as the letterforms. The use of Gotham in the business cards and other parts of the identity isn't the best complementary choice and its tracked-out use is off-putting.

New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates Brochure/product catalog/newsletter.

In contrast, the serif used in the printed materials above is quite nice and the overall aesthetic of those pieces is far more interesting.

Based on the concept of equilateral triangle of yoga that connects body -- spirit -- mind together, we created an unique equilateral triangle bottle shape.M -- N Associates project page New Logo and Packaging for JUS by M -- N Associates Packaging.

But what we are here for, really, is the packaging. As dead-simple as it is, it strikes a great balance between being young and hip but also somehow handsome. The white silkscreen logo looks great against the colorful contents with the white cap accenting it. The triangle structure of the bottle lends itself nicely for creating three separate panels -- one for the logo and two for information -- and I love how they also printed on the rounded corners.

New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates Packaging sorted by hues. New Logo and Packaging for JUS by M -- N Associates Packaging with ingredients. New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates Cases. New Logo and Packaging for JUS by M -- N Associates Ginger shot bottle. OMG, so adorable. New Logo and Packaging for JUS by M -- N Associates In-store cups.

The best part about the packaging is that the design highlights the rich colors of all the juices and smoothies and lets the product do the bulk of the talking.

Based on local materials and white colour theme to be standing out minimally contrasting with vintage French architecture dominating Saigon.M -- N Associates project page New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates Retail locations. New Logo and Packaging for JUS by M -- N Associates Pop-up shop.

The stores are nice and clean, nothing too exciting. The pop-up shop is cool with the stenciled crates and greenery but that use of Gotham (and the script font) could be rethought. Overall, the brand has a fun, contemporary, and healthy aesthetic that takes advantage of having a great-looking product.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/fkqklcvhmRk/new_logo_and_packaging_for_jus_by_m_n_associates.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_jus_by_m_n_associates.php Mon, 08 Jan 2018 04:11:32 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_jus_by_m_n_associates.php
Categories: News

Announced: The Best and Worst Identities of 2017, Part 7: The Most Entertaining Linked

Brand new - Thu, 01/04/2018 - 15:50
This is the first time I go through the archives of the Linked section to find the most entertaining, interesting, click-bait-y stories of the year. This list ain't gonna win me any Pulitzers but here you go. See also:Part 1: The Most Notable Reviewed & “2017 Year in Review”  The Most Entertaining Linked

This is the first time I go through the archives of the Linked section to find the most entertaining, interesting, click-bait-y stories of the year. This list ain't gonna win me any Pulitzers but here you go.

See also:
Part 1: The Most Notable Reviewed & Noted
Part 2: The Best Reviewed
Part 3: The Worst Reviewed
Part 4: The Best Noted
Part 5: The Worst Noted
Part 6: The Best Friday Likes

 

No.12Follow-up: Weedbukx Weedbukx

As a surprise to no one, the dude that started an eatery called Weedbukx was ceased and desisted by Starbucks.See original post

No.11Vikings OGVikings OG

Original drawings of the Minnesota Vikings logo and uniform.See original post

No.10The Crying JordansThe Crying Jordans

An amateur baseball team adopted the Crying Jordan meme as their team name and logo.See original post

No.9One Waratah to Rule them AllOne Waratah to Rule them All

The least "entertaining" selection in this list... for a moment, the NSW Government said all of its cultural institutions would have to adopt its crappy logo. Later, they gave some of them permission to keep using their logos.See original post

No.8NBA Logos in MS PaintNBA Logos in MS Paint

Some people in the comments really disliked that I kept posting logos recreated in Microsoft Paint but I am sometimes easily amused and NBA logos recreated in Microsoft Paint amused me to no end.See original post

No.7KFC is en FuegoKFC is en Fuego

Kentucky Fried Chicken came out with a surprisingly cool line of products.See original post

No.6Felt GoodsFelt Goods

Dozens of consumer brand goods recreated in felt and available for purchase at Lucy Sparrow's "8 ’Til Late" exhibit in New York's The Standard hotel.See original post

No.5Logos from MemoryLogos from Memory

A thorough experiment, well presented and analyzed, of testing people's ability to draw logos from memory.See original post

No.4On the Avatar Logo

Hey girl, we can't get over the use of Papyrus either.See original post

No.3Firefox Logo PunFirefox Logo Pun

A Chicago Bears fan wants to fire [John] Fox, the team's coach.See original post

No.2Every Sega Logo Ever

My high school years were spent mostly playing Sega, so this compilation is personally very satisfying. (Use the arrows on the video to skip to different categories.)See original post

No.1Will it Lazy-river?Will it Lazy-river?

This year I learned it's surprisingly difficult to come up with a quip about a lazy river pool shaped like a logo.See original post

http://feedproxy.google.com/~r/ucllc/brandnew/~3/mYAUzSS_cNk/the_best_and_worst_identities_of_2017_part_7_the_most_entertaining_linked.php https://www.underconsideration.com/brandnew/archives/the_best_and_worst_identities_of_2017_part_7_the_most_entertaining_linked.php Thu, 04 Jan 2018 06:18:14 -0600 https://www.underconsideration.com/brandnew/archives/the_best_and_worst_identities_of_2017_part_7_the_most_entertaining_linked.php
Categories: News

Announced: The Best and Worst Identities of 2017, Part 6: The Best Friday Likes

Brand new - Wed, 01/03/2018 - 12:50
The funnest, coolest, graphic-iest projects from the 44 Friday Likes published in 2017. See also:Part 1: The Most Notable Reviewed & NotedPart 2: The Best ReviewedPart 3: The Worst ReviewedPart 4: The Best NotedPart 5: The Worst Noted   “2017 Year in Review”  The Best Friday Likes

The funnest, coolest, graphic-iest projects from the 44 Friday Likes published in 2017.

See also:
Part 1: The Most Notable Reviewed & Noted
Part 2: The Best Reviewed
Part 3: The Worst Reviewed
Part 4: The Best Noted
Part 5: The Worst Noted

 

No.12Willibald by ConcreteWillibald by Concrete

A wicked blackletter angled at the weirdest of angles but looking super slick.See original post in Friday Likes 217

No.11Modern by Dwell Magazine by CollinsModern by Dwell Magazine by Collins

A striking yellow color as an accent with a great layout balance that highlights the brand and neatly showcases the product; all with great typography.See original post in Friday Likes 197

No.10Maldini Studios by Jens NilssonMaldini Studios by Jens Nilsson

Funky wordmark with a great color palette.See original post in Friday Likes 228

No.9A44 by Molto BureauA44 by Molto Bureau

Very peculiar shapes to form "A44" with a fun flexibility.See original post in Friday Likes 210

No.8Huxtaburger by Pop & PacHuxtaburger by Pop & Pac

No idea what the aesthetics have to do with burgers but the ripped paper look, in that color palette, and on things like burger boxes, looks fantastic.See original post in Friday Likes 214

No.7John & Jane by SkinnJohn & Jane by Skinn

Best monogram of all Friday Likes!See original post in Friday Likes 220

No.6Anvil Hotel by Jon Contino and Studio TackAnvil Hotel by Jon Contino and Studio Tack

Mountain-cabin-chic at its best... not that mountain-cabin-chic is a thing but if it were this would be the best.See original post in Friday Likes 217

No.5Cienne by Lotta NieminenCienne by Lotta Nieminen

A vibrant, striking color palette finished off with minimal typography.See original post in Friday Likes 225

No.4Winter Milk by AnagramaWinter Milk by Anagrama

This looks like what good ice cream tastes like.See original post in Friday Likes 202

No.3Bionic Brew by Helms WorkshopBionic Brew by Helms Workshop

Seeing the innards of a bunny as it is struck by lightning is a very weird concept but it works wonders in this packaging system.See original post in Friday Likes 194

No.2Fat Controller Club by FrameFat Controller Club by Frame

To be honest, I didn't think I was going to rate this one so high but there is something so unique and bold about this identity for a night club.See original post in Friday Likes 190

No.1Heritage Pizza by TractorbeamHeritage Pizza by Tractorbeam

I know there were a lot of detractors from this heavily vintage identity but every execution is superb with fantastic typography, illustrations, and physical materials chosen that make it truly exceptional, going above and beyond simply rehashing nostalgia.See original post in Friday Likes 230

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ees6frIKu3o/the_best_and_worst_identities_of_2017_part_6_the_best_friday_likes.php https://www.underconsideration.com/brandnew/archives/the_best_and_worst_identities_of_2017_part_6_the_best_friday_likes.php Wed, 03 Jan 2018 05:53:56 -0600 https://www.underconsideration.com/brandnew/archives/the_best_and_worst_identities_of_2017_part_6_the_best_friday_likes.php
Categories: News

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