Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community.



News

Reviewed: New Logo and Identity for Nordic Museum by Turnstyle

Brand new - Thu, 05/31/2018 - 13:10
Established in 1980 (originally as Nordic Heritage Museum), the Nordic Museum in Seattle, WA, is the largest museum in the United States to showcase "the impact and influence of Nordic values and innovation in contemporary society and tells the story of 12,000 years of Nordic “If you have to Ask, you can’t Afjord it” New Logo and Identity for Nordic Museum by Turnstyle

Established in 1980 (originally as Nordic Heritage Museum), the Nordic Museum in Seattle, WA, is the largest museum in the United States to showcase "the impact and influence of Nordic values and innovation in contemporary society and tells the story of 12,000 years of Nordic history and culture, across all five Nordic countries: Denmark, Finland, Iceland, Norway, and Sweden." Recently relocated to a new 57,000-square-foot space, the Nordic Museum presents a wide range of programs including contemporary art exhibitions, concerts, lectures, and films, and a variety of special events throughout the year. Earlier this month, after a short closure period, the museum reopened at the new location with a new identity designed by local firm Turnstyle.

A new 'N' monogram references the museum's name, but also acts as a subtle nod to one of the key architectural features of the new building. "The fjord metaphor is hard to miss when you visit the museum itself," explains Graham. "From the moment you walk in the doors, the cavernous fjord-inspired walls dominate your view. The bridges that criss-cross this gap are metaphors for connections - between Nordic countries, between the Nordic region and Seattle, between old and new - and they are literally connections between galleries that focus on these varying topics."Creative Review story New Logo and Identity for Nordic Museum by Turnstyle Logo. Your browser does not support the video tag. Color variations.

The old logo had one job to do -- spell out the name in correct order, "Nordic Heritage Museum" -- and yet it failed by placing "Heritage" in the one spot where it made the least sense as the logo could only be read as "Nordic Museum Heritage" or "Heritage Nordic Museum" but never "Nordic Heritage Museum". Also, it was typeset in Helvetica. The new logo is supposed to reference the metaphorical fjord that is built into the new space by forming a narrowing inlet into the rectangle shape that then forms an "N". It's minimalist, that's for sure. As an "N", even an abstract one, it's not entirely convincing and as a visual fjord, it's not an immediate read either. It's not a bad monogram or icon and it looks the part of a museum logo but it feels almost unfinished.

The Avant Garde-esque monogram is fine but and I like how the "N" matches the monogram but other than that it's fairly forgettable. The one thing that does bother me about the wordmark is that the same sans serif was not used throughout the identity which, instead, uses Lineto's Circular and misses the opportunity to establish a consistent type language from logo to everything else. I'm not saying all identities have to use the same font everywhere as they do in the logo but when they are this close in appearance, yes, they should.

The all-the-colors approach is getting a little numbing.

New Logo and Identity for Nordic Museum by Turnstyle Business cards. New Logo and Identity for Nordic Museum by Turnstyle Visitors guide. New Logo and Identity for Nordic Museum by Turnstyle Brochure. New Logo and Identity for Nordic Museum by Turnstyle Inserts.

The applications are okay. Nothing too exciting but for the most part missing any kind of personality or a unique aesthetic that separates it from other museums. The info signs further down the post start to come together into something a little more interesting but the overabundance of Lineto Circular makes it look like a dozen other things.

New Logo and Identity for Nordic Museum by Turnstyle Invitation. New Logo and Identity for Nordic Museum by Turnstyle T-shirts. New Logo and Identity for Nordic Museum by Turnstyle Info signs. New Logo and Identity for Nordic Museum by Turnstyle New Logo and Identity for Nordic Museum by Turnstyle Sign. New Logo and Identity for Nordic Museum by Turnstyle New Logo and Identity for Nordic Museum by Turnstyle Opening day. New Logo and Identity for Nordic Museum by Turnstyle Various applications.

Overall, this is okay but I feel like the best-biggest museum about Nordic culture in the U.S. should be a lot more memorable, interesting, and exciting.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/h9GV4nqkpkQ/new_logo_and_identity_for_nordic_museum_by_turnstyle.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_nordic_museum_by_turnstyle.php Thu, 31 May 2018 04:38:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_nordic_museum_by_turnstyle.php
Categories: News

Spotted: New Logo for Solid State Records

Brand new - Wed, 05/30/2018 - 20:05
New Logo for Solid State Records Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PZRAKKC4LJ4/new_logo_for_solid_state_records.php https://www.underconsideration.com/brandnew/archives/new_logo_for_solid_state_records.php Wed, 30 May 2018 11:59:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_solid_state_records.php
Categories: News

Spotted: New Logo and Identity for Tepui Tents by Nemo Design

Brand new - Wed, 05/30/2018 - 20:05
New Logo and Identity for Tepui Tents by Nemo Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZWSxVXHYbpM/new_logo_and_identity_for_tepui_tents_by_nemo_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tepui_tents_by_nemo_design.php Wed, 30 May 2018 11:53:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tepui_tents_by_nemo_design.php
Categories: News

Linked: LogoLounge 2018 Trends

Brand new - Wed, 05/30/2018 - 15:50
LogoLounge's logo trend report for 2018 is now out. LogoLounge 2018 Trends Visit Link LogoLounge's logo trend report for 2018 is now out. http://feedproxy.google.com/~r/ucllc/brandnew/~3/KURweUUVgkQ/logolounge_2018_trends.php https://www.underconsideration.com/brandnew/archives/logolounge_2018_trends.php Wed, 30 May 2018 06:10:03 -0600 https://www.underconsideration.com/brandnew/archives/logolounge_2018_trends.php
Categories: News

Noted: New Logo and Identity for CBA by Interbrand

Brand new - Wed, 05/30/2018 - 15:50
(Est. 1955) Companhia Brasileira de Aluminio (CBA) is the largest aluminium producer in Brazil having a total annual production of around 480,000 tonnes. It produces and sells aluminum products in Brazil. The company provides fabricated products, including aluminum cables, plates and coils, extrusions, rolled products, “You Can Call Me Al” New Logo and Identity for CBA by Interbrand

(Est. 1955) Companhia Brasileira de Aluminio (CBA) is the largest aluminium producer in Brazil having a total annual production of around 480,000 tonnes. It produces and sells aluminum products in Brazil. The company provides fabricated products, including aluminum cables, plates and coils, extrusions, rolled products, and roof tiles; and cast products, such as coils, ingots, plates, billets, and bars. It also holds interests in reserves in the Southeast of Pará state, Paragominas region; and has a bauxite mine in the municipality of Cataguases and Itamarati de Minas, Minas Gerais state. In addition, the company is engaged in the building of hydroelectric power plants. The company serves transportation, packaging, electrical, civil construction, and consumer markets. The company exports its products to Europe, the Middle East, and the United States. The company was incorporated in 1941 and is headquartered in Sao Paulo, Brazil. Companhia Brasileira de Alumínio S.A. operates as a subsidiary of Votorantim Participações S.A.

Design by
Interbrand (São Paulo, Brazil)

Related links
Interbrand project page

Relevant quote
For visual identity the concept 'the link between the world of aluminum and the world of people' guided all studies. The symbol was born from the sum of the initials of the CBA, and represents the respect and appreciation of the bond with its clients, partners and communities. In addition, the logo and visual universe have the support of Votorantim Sans, a unique typography designed especially for Votorantim brands.

The visual concept that originated the logo was unfolded in the graphics and icons that are constructed through intersections of colors and images forming a dynamic and modern visual universe. Finally, the photographic style is inspired by the same principle, valuing images that portray the benefit of aluminum in people's lives.

Images (opinion after)

New Logo and Identity for CBA by Interbrand Logo. New Logo and Identity for CBA by Interbrand Icon set. New Logo and Identity for CBA by Interbrand Brochure covers. New Logo and Identity for CBA by Interbrand Tote. New Logo and Identity for CBA by Interbrand Piece of steel. New Logo and Identity for CBA by Interbrand Silo.

Opinion
The old logo had that vintage patina that’s hard to come by authentically these days but it undoubtedly looked old and was probably holding the company back in communicating any technological prowess; when you look at their new website, it’s hard to imagine the old logo being able to support the aluminum-is-the-future vibe they have going on. The new logo is more visually attractive and engaging at first glance, with a chunky “cba” wordmark that I kind of like… if they had resisted doing what they did to the top of the “c” it would have been quite nice. The icon/monogram thing is awkward as it only shows the “b” and “a” but not the “c” so I keep trying to look for it. The gradients at the intersection of the shapes is sort of interesting but ultimately very corporate-y. Overall, it’s definitely an upgrade in terms of making the company look like a major, modern-day competitor and the applications all portray the company strongly but it all could be interchangeable with a number of other corporations.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gLF8bAmE0oI/new_logo_and_identity_for_cba_by_interbrand.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cba_by_interbrand.php Wed, 30 May 2018 05:31:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cba_by_interbrand.php
Categories: News

Reviewed: New Logo and Identity for City Gateway by Paul Belford Ltd

Brand new - Wed, 05/30/2018 - 12:35
Established in 1999, City Gateway is a charity based in London, UK, that partners with young people, women, and families in communities impacted by social and economic inequality in the city, particularly in the multi-ethnic borough of Tower Hamlets where they have three sites. Their “The Path of More Resistance” New Logo and Identity for City Gateway by Paul Belford Ltd

Established in 1999, City Gateway is a charity based in London, UK, that partners with young people, women, and families in communities impacted by social and economic inequality in the city, particularly in the multi-ethnic borough of Tower Hamlets where they have three sites. Their goal is to help everyone reach their full potential, working with three primary groups: young people aged 16-24, providing them programs to make them ready for the workplace as well as internships and apprenticeships; women of all ages, partnering with them to build confidence and skills; and children ages 2 to 4, with their Gateway Tots program. Recently, to strengthen their reputation and build brand perception, City Gateway introduced a new identity designed by London-based Paul Belford Ltd.

The brief was to create an identity that would bring City Gateway's services to life in print and online, dramatising a vision to create 'a society where everyone can achieve their full potential'. A unique challenge was the diversity of the charity's different audience groups, including young people (aged 19-24), local women and mothers, corporate organisations, funders, community referral partners and individual givers.

The logo developed by the award-winning studio uses typography to tell the story of the charity's role in society. It features two 'y's that represent the different paths a person might take in life. Together they create a line that demonstrates how City Gateway helps individuals to stay on the path to realising their true potential. The trajectory points upward and forwards, symbolising opportunity.Paul Belford Ltd. provided text New Logo and Identity for City Gateway by Paul Belford Ltd Logo. New Logo and Identity for City Gateway by Paul Belford Ltd Logo animation.

The old logo wasn't good but it wasn't terrible either for what was clearly an effort done without the help of a professional graphic designer. The type and icon were clunky but it had the right message of providing direction in a tough city. The new logo isn't as clear in its concept (unless you see the animation) but it does hint at following a path with the "y"s establishing a clear visual line and a sense of consistency and repetition (which, as boring as they sound, are key elements of being a reliable person in society). The new logo now looks more professional and gives the charity a much more sophisticated and put-together presence that will help with their fundraising efforts. At times, in the applications, it feels like something should happen after the lone slash in the third line; like it's begging for a sub-brand.

New Logo and Identity for City Gateway by Paul Belford Ltd Typography. New Logo and Identity for City Gateway by Paul Belford Ltd Color palette. This same angle plays a wider role across City Gateway materials to create a nuanced brand language. It can be seen in the use of angled type, rotated imagery and asymmetrical grid structures. In other applications, there is also balance to this playfulness where a straighter, more serious approach can be seen.

The brand colour is orange (Pantone Orange 021), selected for its ability to represent different meanings across City Gateway's services, including warmth and optimism. These areas are further differentiated by the use of a secondary colour palette that adds versatility.Paul Belford Ltd. provided text New Logo and Identity for City Gateway by Paul Belford Ltd Business cards. New Logo and Identity for City Gateway by Paul Belford Ltd Booklet. New Logo and Identity for City Gateway by Paul Belford Ltd New Logo and Identity for City Gateway by Paul Belford Ltd New Logo and Identity for City Gateway by Paul Belford Ltd Leaflets.

The applications make a strong statement with the rotated photos or text that match the angle of the logo. That small gesture adds a lot of tension visually and even conceptually as it frames the people they help in a way that demands attention and consideration.

New Logo and Identity for City Gateway by Paul Belford Ltd Banner. New Logo and Identity for City Gateway by Paul Belford Ltd Totes.

Overall, this is a strong redesign and it's always great to see a charity get the identity they deserve to help them do their best work possible.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/2652jMOqLnE/new_logo_and_identity_for_city_gateway_by_paul_belford_ltd.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_city_gateway_by_paul_belford_ltd.php Wed, 30 May 2018 04:35:19 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_city_gateway_by_paul_belford_ltd.php
Categories: News

Pages

Inspiration