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No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.
Early-bird ticket prices for First Round 2018 on May 11 in New York, NY, will end this Friday, April 6. You will have all day and all night to register.
Prices will increase from $100 to $125 for professionals and from $75 to $95 for students on Saturday morning.
Over 340 people are already registered and there are approximately 120 seats left. Given the positive response to the event and amount of tickets already sold we advice that if you are planning on attending you purchase your tickets as soon as possible as we will most likely sell out.
Also, a reminder that there is no web streaming and, given the proprietary nature of the content, it's 99% sure we will NOT sell videos afterwards.http://feedproxy.google.com/~r/ucllc/brandnew/~3/xnHmIAIQsQ8/first_round_2018_early-bird_ends_april_6.php https://www.underconsideration.com/brandnew/archives/first_round_2018_early-bird_ends_april_6.php Mon, 02 Apr 2018 06:10:35 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2018_early-bird_ends_april_6.php
"Kraków, also Cracow or Krakow, is the second largest and one of the oldest cities in Poland. Situated on the Vistula River in the Lesser Poland region, the city dates back to the 7th century. Kraków has traditionally been one of the leading centres of Polish academic, cultural, and artistic life and is one of Poland's most important economic hubs." (Wikipedia)
Opus B (Krakow, Poland)
When creating the visual system, we were interested in reflecting the nature of our city in the best way possible. It is the city offering lots of interesting events. The city which thrives but its residents are never in a hurry. The graphic leitmotif was the typical city structure: streets, squares, and parks which are always alive.
The symbols of Krakow acted as starting points for telling urban stories with the use of an alphabet of icons. The frame makes communication strictly ordered. It strengthens the message and emphasises the number of projects implemented by the city.
Images (opinion after)Logo, before and after. New logo designed by Dorota Kozak. Identity elements. Identity overview. Pieces of the map as illustrations. Icons. Icons for merch. Framing device. Identity introduction video.
This is a fairly engaging identity system with multiple styles that come together nicely. The illustrations composed of shapes taken from the city map are charming and look pretty cool on merchandise while directly linking back to both the logo and its concept. The icons clash a little bit in style with the logo, illustrations, and map but they are integrated somewhat convincingly by being used in the same thickness as the blue frame/stroke, which then becomes an integral part of the applications and probably the best part about the project. The frame isn’t a hugely original idea but the two images above the video show a great adaptable system that integrates logo, imagery, and graphic devices efficiently and engagingly.
When it comes to countries or cities -- especially those I haven't been to -- I prefer to not try to describe them myself. Here's Fodor's description: "Argentina's magnificent landscapes create memorable backdrops for amazing experiences. Wine lovers can sample world-class Malbecs at Mendoza's high-altitude vineyards with Andes Mountain views; adventure seekers revel in the colorful canyons of the Northwest; and nature lovers marvel at the thundering torrents of Iguazú Falls. In Patagonia, top-notch outdoor activities beckon, from scaling translucent glaciers to spotting penguins and whales. Urban adventures also await in Buenos Aires, with its thriving foodie scene, chic shopping districts, and vibrant nightlife." On the economic side, here's Wikipedia's description: "Benefiting from rich natural resources, a highly literate population, a diversified industrial base, and an export-oriented agricultural sector, the economy of Argentina is Latin America's third-largest, and the second largest in South America. It has a 'very high' rating on the Human Development Index and a relatively high GDP per capita, with a considerable internal market size and a growing share of the high-tech sector." Recently, Argentina's Ministry of Tourism introduced a new country brand designed by Futurebrand.
(You can read the official decree, in Spanish, here.)Gustavo Koniszczer, Managing Director for Latin America of FutureBrand, defined for Brandemia the new symbol as "a viewer through which everything the country has to share and show, but always with reference to the 'A' marking the location of the country in the world". Consequently, the main use of the symbol will be to contain photography and video.Brandemia blog post Logo. Logo alternatives (top to bottom): Photography, color fill, stroke. Another view of the logo variations. Logo-as-window variations (left to right): Situations, Scenery, and Textures. Logo with footage.
The old logo -- first introduced in 2005 and revised in 2012 (by Futurebrand as well) -- featured a festive set of ribbons that didn't quite say anything in particular about Argentina other than using the blue and yellow colors of the country flag. The old wordmark was somewhat interesting, conveying a slight sense of richness and craft through a detailed flared sans serif that didn't conform to any trend. Overall, it wasn't a great logo but its effusive and distinctive graphic presence made it stand out.
The new logo features an "A" placed on the southern end of a blue circle, hinting at the location of Argentina in the globe. It's a smart point of distinction to make and a useful idea to serve as the foundation for a logo but the execution is far from exciting, interesting, or evocative. It was close to being something relatively cool but there is something very dispirited about the final mark and it's a feeling further accentuated by the stock imagery and default treatment used for the logo-as-window approach. The stroke version is possibly the most interesting thing here but even that fails to excite.
The wordmark, in Gotham Rounded, continues beating the same monotonous tone of the logo. To its credit, the word "Argentina" looks good typeset in Gotham Rounded but as the identifying font for a country it lacks a sense of engagement. To its conceptual credit, the choice of Gotham Rounded follows the choice of Gotham (non-rounded) as the type family used in the logos of the Argentinian government.Banners. Ads. Livery. Tote. Usually tote bag renders make you go "Want!". Not this one.
The application renders don't help this project in any way -- there are a few more images on Brandemia but nothing that will drastically sway you to keep or change your opinion -- all lacking any kind of enthusiasm or excitement or intrigue for Argentina. If the applications are going to revolve around photography, the photography should be as mind-blowingly amazing as Argentina seems to be. Overall, this could have been a fairly interesting logo but the execution lacked interest and the applications didn't quite help sell it any better.http://feedproxy.google.com/~r/ucllc/brandnew/~3/RL7Tph0dp7U/new_country_brand_for_argentina_by_futurebrand.php https://www.underconsideration.com/brandnew/archives/new_country_brand_for_argentina_by_futurebrand.php Mon, 02 Apr 2018 04:35:14 -0600 https://www.underconsideration.com/brandnew/archives/new_country_brand_for_argentina_by_futurebrand.php