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News

Linked: TCCC Unity

Brand new - Wed, 01/10/2018 - 16:05
Brody Associates, in collaboration with the Coca-Cola Global Design team, has designed TCCC (The Coca-Cola Company) Unity, a company-wide proprietary typeface. You can download an iOS app with the full story. Meh? TCCC Unity Visit Link Brody Associates, in collaboration with the Coca-Cola Global Design team, has designed TCCC (The Coca-Cola Company) Unity, a company-wide proprietary typeface. You can download an iOS app with the full story. Meh? http://feedproxy.google.com/~r/ucllc/brandnew/~3/JUg5E88FGpg/tccc_unity.php https://www.underconsideration.com/brandnew/archives/tccc_unity.php Wed, 10 Jan 2018 06:11:48 -0600 https://www.underconsideration.com/brandnew/archives/tccc_unity.php
Categories: News

Noted: New Logo and Packaging for PR Bar by Traina

Brand new - Wed, 01/10/2018 - 16:05
(Est. 1992) "PR Bar was founded in 1992 with a mission to produce products that would propel endurance athletes to personal records. With the accomplishment of Olympic medals, world-class athletes breaking personal records, ambassadors setting world records and fueling weekend warriors to new heights we “Setting a Bar” New Logo and Packaging for PR Bar by Traina

(Est. 1992) "PR Bar was founded in 1992 with a mission to produce products that would propel endurance athletes to personal records. With the accomplishment of Olympic medals, world-class athletes breaking personal records, ambassadors setting world records and fueling weekend warriors to new heights we have proven to meet and exceed our mission time and time again. In 2016, PR Bar re-launched with a re-inspired enthusiasm to create nutritional products that deliver sustained energy and endurance for all active lifestyles. Founded by a father and son duo, they recognized the need to create a great tasting, but nutritional bar that offers athletes and health enthusiasts the fuel needed for peak performance in everyday life."

Design by
Traina (San Diego, CA)

Related links
Traina project page

Relevant quote
Our first move was to broaden PR Bar’s target audience to include people who lead active lifestyles, in addition to elite athletes. That shift meant that the brand’s tone and voice needed a refresh. So we crafted key messaging to differentiate PR Bar and reinforce the broader appeal.

Next we redesigned the logo, identity and packaging, introducing a vibrant new color system, typeface, and core graphics. We then applied the new visual system to sales and marketing materials to support an aggressive distribution effort. Finally, we redesigned and developed the new PR Bar website. The new site is an engaging, interactive showcase of their products, and an intuitive ecommerce solution that makes purchases easy.

Images (opinion after)

New Logo and Packaging for PR Bar by Traina Logo. New Logo and Packaging for PR Bar by Traina Identity elements. New Logo and Packaging for PR Bar by Traina Packaging, before and after. New Logo and Packaging for PR Bar by Traina New Logo and Packaging for PR Bar by Traina New Logo and Packaging for PR Bar by Traina Packaging. New Logo and Packaging for PR Bar by Traina Flavors.

Opinion
The old logo was sort of bad but it wasn’t terrible… I don’t think those geometric letterforms were meant to be slanted but, to their credit, they didn’t look awful. It did have one too many things going on with the asterisk, the red box, the black box, and the black stroke, all with dubious spacing. The new logo is simpler, with a big “PR” and a small “BAR” and a literal bar. At first glance it’s a big improvement and the logo feels… nutritious and bold, definitely belonging in the power bar aisle. One thing that remains from the old logo is the dubious spacing. The “P” and the “R” are too close to each other in relationship to the spacing between the bar and “BAR” (and the letter-spacing of “BAR”); the space between the bar and “BAR” should be replicated as the spacing with the “PR” to create a tighter unit and the spacing above “PERFORMANCE READY” looks bigger than it should. I know it’s splitting hairs, but when you have a dead-simple logo, every element has to be carefully considered. The old packaging was very bland and looked both unappetizing and un-energizing, which are both bad things to look like when you are a power bar. The new packaging is a huge improvement in these respects, looking much more edible and way more energizing. The ingredient photography isn’t going to win any awards but it does its job. Overall, a major improvement, no doubt.

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Categories: News

Reviewed: New Logo and Identity for Russia Tourism

Brand new - Wed, 01/10/2018 - 12:55
Russia, the largest country in the world by area, is better summed up by Fodor's than me: "The grandeur of the Czars, the brutality of Soviet regime, the literary masterpieces baring the Russian soul, and the onion domes of the cathedrals all have captivated the “From Russia with Avant Garde Love” New Logo and Identity for Russia Tourism

Russia, the largest country in the world by area, is better summed up by Fodor's than me: "The grandeur of the Czars, the brutality of Soviet regime, the literary masterpieces baring the Russian soul, and the onion domes of the cathedrals all have captivated the imagination of generations of travellers. Now Russia is shedding its Soviet past and creating itself anew. The palaces, cathedrals, and statues are all still there. But today's Russia is cynical and hip and full of contrasts. Trendy art galleries replaced the Soviet factories in many cities and fierce capitalism has created the wildly rich. More billionaires live in Moscow today than anywhere else, where restaurants, nightclubs and shops have taken luxury to a new level. In the new Russia, it seems anything is possible." Including establishing a new tourism brand. In 2015, the Federal Agency for Tourism of the Russian Federation and the Association of Branding Companies of Russia launched a competition that attracted 480 submissions. A committee selected ten for public voting and the top three vote-getters went for one more round. The final selection was revealed this past November and the winning proposal was designed by Vladimir Lifanov, Ilya Lazuchenkov, Yegor Mysnik, Denis Schlesberg, and Erken Kagarov.

Suprematism -- one of the directions of the Russian avant-garde -- originated in our country in the early 20th century and personified advanced thinking not only on the scale of the country, but the whole world. This cultural phenomenon has passed a sufficient test of time to evoke associations with Russia and today serve as its visiting card in the field of visual aesthetics.

The graphic solution of the brand is a stylized map of Russia. The elements from which it is collected denote the points and territories of our Motherland, conveying its character convincingly and accessible.Brand microsite New Logo and Identity for Russia Tourism Logo. New Logo and Identity for Russia Tourism Regions represented in the logo. (Sorry, only available in Russian.) New Logo and Identity for Russia Tourism New Logo and Identity for Russia Tourism Logo variations (in animated and tiled form).

Avoiding most possible clichés, the logo builds on a relatively less known artistic expression from Russian history, Suprematism (the cliché could have been Constructivism), to draw a highly stylized version of the geographic area of the country (the cliché could have been a representation of Moscow's Red Square). At first, the result is unexpected and awkward but when I first saw it I immediately saw the map of Russia -- not that that makes a genius in any way but Russia's shape is well-known enough that it carries a high recognizability factor -- and although I didn't immediately think "Oh, yes, that is clearly Suprematism" I did think of Russian Avant Garde work so there are a couple of connections that should click with potential tourists.

I happen to love the result -- aside from the main color palette, which is a little on the dull side -- and how the shapes work together to form the country while the "RUSSIA" typography sits neatly in between and on top of all them. We haven't seen a seriously good flexible identity in a while and this one is a prime example of a truly flexible logo, not just one that changes colors or serves as a logo-as-window. The logo can really mutate into different things... sometimes, yes, acting as a logo-as-window but, for example, the food version above is fantastic as is the tennis one below where the same photo is slightly displaced in each shape. There are also a couple of single-color versions -- a stroked and a filled version -- used as signatures in some of the renders that look quite great in an awkward, clunky way.

New Logo and Identity for Russia Tourism New Logo and Identity for Russia Tourism New Logo and Identity for Russia Tourism New Logo and Identity for Russia Tourism New Logo and Identity for Russia Tourism Various billboards that highlight Russia's culture, food, and sports. New Logo and Identity for Russia Tourism Bus. New Logo and Identity for Russia Tourism Rocket. You know... just your usual mock-up subject. New Logo and Identity for Russia Tourism New Logo and Identity for Russia Tourism Totes. New Logo and Identity for Russia Tourism T-shirt. New Logo and Identity for Russia Tourism Watch. New Logo and Identity for Russia Tourism Credit card.

I assume the result will not be to everyone's enjoyment but I think this is a truly original tourism identity that breaks conventions and manages to convey a bold, confident attitude through a relatively "cold" logo but when activated with imagery and visuals from the country's history, art, and culture, it becomes quite intriguing and inviting.

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Categories: News

Spotted: New Name and Logo for Helpside

Brand new - Tue, 01/09/2018 - 19:40
New Name and Logo for Helpside Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo for Bengaluru (Bangalore) by Nammur

Brand new - Tue, 01/09/2018 - 19:40
New Logo for Bengaluru (Bangalore) by Nammur Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Linked: Time's Up

Brand new - Tue, 01/09/2018 - 15:25
The story behind the "Time's Up" pin, worn by some celebrities during this past weekend's Golden Globe Awards. Time's Up Visit Link The story behind the "Time's Up" pin, worn by some celebrities during this past weekend's Golden Globe Awards. http://feedproxy.google.com/~r/ucllc/brandnew/~3/ulcHUSfaJ5U/times_up.php https://www.underconsideration.com/brandnew/archives/times_up.php Tue, 09 Jan 2018 06:17:30 -0600 https://www.underconsideration.com/brandnew/archives/times_up.php
Categories: News

Noted: New Logo for Little Caesars

Brand new - Tue, 01/09/2018 - 15:25
(Est. 1959) "Headquartered in Detroit, Michigan, Little Caesars® is the largest carryout-only pizza chain in the United States. Founded in 1959 as a single, family-owned restaurant, Little Caesars® has become the third largest pizza chain in the world with stores in 20 countries and territories “Now Manscaped” New Logo for Little Caesars

(Est. 1959) "Headquartered in Detroit, Michigan, Little Caesars® is the largest carryout-only pizza chain in the United States. Founded in 1959 as a single, family-owned restaurant, Little Caesars® has become the third largest pizza chain in the world with stores in 20 countries and territories worldwide, including in each of the 50 U.S. states."

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Little Caesars Logo (as it appears on the website). New Logo for Little Caesars Little Caesar detail. New Logo for Little Caesars Social media graphics. New Logo for Little Caesars Pizza box. Photo by Rowan Kempf. Recent ad. There is a version of the logo -- shown at the end of the ad -- where the pizza is full and Caesar isn't eating a slice.

Opinion
There is no information on this one and the rollout was done without any fanfare… in part, probably, because the updates are minimal and functional. Unless you are a chest hair preservationist, in which case, you will be outraged. There are a number of great improvements to the little Caesar that make it an infinitely better drawing and logo. The laurel wreath has been cleaned up. The fingers holding the pizza slice are now clearly fingers and not scarecrow hands. The pizza is better shaped. The facial features are more pleasant. The strokes have been thinned. And, yes, the chest hair is gone, which may be considered an unnecessary sanitization of what made little Caesar a kind of friendly douchey character but, seriously, the last thing you want to be thinking about when eating pizza (or anything else) is chest hair. The toga also got a nice update with a couple extra folds and an “LC” pattern. There aren’t many applications to see but the social media graphics show a commitment to some key elements: the Caesar character, the color orange, what looks like a customized version of Emigre’s Mr Eaves, and a script font. It’s a simple formula but it’s consistent, effective, and as highbrow as pizza. The box looks great and showcases the redesigned character wonderfully. Overall, a great evolution that maintains the equity of the character and prepares it for the next 20 years.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PyBbRIUffC8/new_logo_for_little_caesars.php https://www.underconsideration.com/brandnew/archives/new_logo_for_little_caesars.php Tue, 09 Jan 2018 05:57:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_little_caesars.php
Categories: News

Reviewed: New Logo and Identity for Shakespeare's Globe by The Partners

Brand new - Tue, 01/09/2018 - 13:15
Established in 1997, Shakespeare's Globe is "a radical theatrical experiment" that "celebrates Shakespeare's transformative impact on the world" in London, UK, in a faithful reconstruction of the Globe Theatre, an open-air playhouse designed and built by William Shakespeare's playing company in 1599. Founded by actor “To O or Not to O: There is no Question” New Logo and Identity for Shakespeare's Globe by The Partners

Established in 1997, Shakespeare's Globe is "a radical theatrical experiment" that "celebrates Shakespeare's transformative impact on the world" in London, UK, in a faithful reconstruction of the Globe Theatre, an open-air playhouse designed and built by William Shakespeare's playing company in 1599. Founded by actor and director Sam Wanamaker, Shakespeare's Globe stages plays in its main stage during the Summer and serves as an educational and research hub the rest of the year and stages productions in its smaller indoor theater. With an upcoming £30m investment to grow the theater, Shakespeare's Globe introduced a new identity designed by London-based The Partners.

At the centre of the new identity is the logo, an image that at first looks like a simple circle. But behind it lies an enchanting story that gives it a special link to the playhouse at the heart of the Globe's work.

'We did lots of experiments around circularity,' explains [The Partners' Design Director Katherina] Tudball, 'because it's an obvious shape to explore.' But something seemed to be missing, until the team had a breakthrough moment. This was the realisation that the Globe, described in the prologue to Henry V as 'this wooden O', isn't actually a circle. 'It's 20-sided,' says [The Partners' Creative Director Nick] Eagleton, 'a polygon. And as soon as we started working with this distinctive shape we realised it was something ownable.'Shakespeare's Globe post on Medium New Logo and Identity for Shakespeare's Globe by The Partners Referencing the shape of the building, that has 20 facets. Once the creatives had the 20-sided shape as a concept, they began to explore its possibilities. 'All along we had this idea that the Globe was about the old colliding with the new, and we said "wouldn't it be great if the logo was somehow made of the same wood as the theatre?"' says Tudball. 'And the Globe team said 'actually, we've got this piece of wood', and they sent it over.'

The wood turned out to be a circular piece of oak which had been on display in the permanent exhibition devoted to the reconstruction of the theatre. 'It's like a holy relic,' says Eagleton. 'It appears to be the only remaining circular piece of oak from the timber used to rebuild the Globe.'

What followed was a delicate process in which Eagleton's wife, the furniture maker Nathalie de Leval, sawed into the oak to make a 20-sided polygon. This became the surface from which the new logo would be printed.

The next stage was to take it to the St Bride Foundation in Fleet Street where printmaker Peter Smith covered the block with red ink and rubbed paper down on it to create the logo. This was a moment for deep breaths because it wasn't clear how much of the texture of the wood would be visible in the final print. 'But what came out shows an incredible grain,' says Tudball, 'the level of detail is amazing.'Shakespeare's Globe post on Medium New Logo and Identity for Shakespeare's Globe by The Partners The "O" carved from a piece of oak from the wood used to build the Globe Theatre. New Logo and Identity for Shakespeare's Globe by The Partners "Printing" the logo. New Logo and Identity for Shakespeare's Globe by The Partners Logo. New Logo and Identity for Shakespeare's Globe by The Partners Full logo.

The old logo, designed by Pentagram, was great. It referenced the building in a slightly abstract way and reproduced it in a concise and crisp drawing that was tightly wrapped with the name in a full circle. It was a lovely and efficient roundel. All this praise doesn't lead to me bemoaning its retiring as it is being replaced by another great logo that operates on a different wavelength conceptually and graphically, offering a completely new way to represent Shakespeare's Theatre.

Obviously, the backstory is everything: the logo being built from a piece of wood of the same batch that was originally used to build the theater is the stuff concepts dreams are made of and the fact that a slice of oak existed, that it withstood carving, and that it printed beautifully, is a production success in itself. Even without the backstory, the logo easily reads as a wooden, circular structure that echoes the shape of the building and its materials, so there is a clear relationship. Graphically, I love the Wabi-sabi-ness of the "O" and how it captures the uncontrollable grain of the oak and embraces its cracks and ruggedness. At small sizes, unfortunately, most of the detail is gone and what's left is a wobbly ring but that problem should be easy to overcome as the applications make good use of the "O" in large sizes. The "O" is accompanied by a slightly dry wordmark typeset in Effra, which also serves as the main typeface in the identity.

[On] new brochures and posters the logo has no fixed place, but interacts with images 'so that all the action emanates from the symbol of the theatre', as Tudball puts it. And once you know the secret of the symbol's connection to the building, it gives it a whole deeper level of meaning.Shakespeare's Globe post on Medium New Logo and Identity for Shakespeare's Globe by The Partners Magazine cover. New Logo and Identity for Shakespeare's Globe by The Partners Othello graphic. New Logo and Identity for Shakespeare's Globe by The Partners Much ado about Nothing graphic. 2018 season teaser.

The limited applications shown display an interesting flexibility for the "O", serving as a framing element, an initial cap, or an anchoring device. To a degree I like that it's treated so freely but I also wonder if it's too much and could potentially dilute its place as the logo. Overall, though, this has a great energy and potential to communicate in different ways all anchored by, literally, a piece of the theater's history.

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Categories: News

Linked: Opening at Kind

Brand new - Tue, 01/09/2018 - 00:15
Position: Designer at Kind in Bergen, Norway. Opening at Kind Visit Link Position: Designer at Kind in Bergen, Norway. http://feedproxy.google.com/~r/ucllc/brandnew/~3/qNpgYNfK5uk/opening_at_kind.php https://www.underconsideration.com/brandnew/archives/opening_at_kind.php Mon, 08 Jan 2018 16:49:11 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_kind.php
Categories: News

Spotted: New Logo for Minn Kota

Brand new - Mon, 01/08/2018 - 19:55
New Logo for Minn Kota Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo for Raised by Humans by Zeal

Brand new - Mon, 01/08/2018 - 19:55
New Logo for Raised by Humans by Zeal Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/U7QNG1aaPDw/new_logo_for_raised_by_humans_by_zeal.php https://www.underconsideration.com/brandnew/archives/new_logo_for_raised_by_humans_by_zeal.php Mon, 08 Jan 2018 12:22:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_raised_by_humans_by_zeal.php
Categories: News

Linked: A Case of Overlapping Diamonds

Brand new - Mon, 01/08/2018 - 15:40
In 2016 Sam's Club tried to get HealthPartners (the largest consumer-governed, non-profit health care organization in the nation) to stop using its logo that the national retailer claimed created confusion among consumers. The two settled in November but... it's unknown what the terms are other A Case of Overlapping Diamonds Visit Link In 2016 Sam's Club tried to get HealthPartners (the largest consumer-governed, non-profit health care organization in the nation) to stop using its logo that the national retailer claimed created confusion among consumers. The two settled in November but... it's unknown what the terms are other than, perhaps, acknowledgment that both logos suck. http://feedproxy.google.com/~r/ucllc/brandnew/~3/BqCPeK29lzA/a_case_of_overlapping_diamonds.php https://www.underconsideration.com/brandnew/archives/a_case_of_overlapping_diamonds.php Mon, 08 Jan 2018 06:10:46 -0600 https://www.underconsideration.com/brandnew/archives/a_case_of_overlapping_diamonds.php
Categories: News

Noted: New Logo and Identity for American Council on Exercise (ACE) done In-house

Brand new - Mon, 01/08/2018 - 15:40
(Est. 1985) "With a mission to get people moving, the nonprofit organization American Council on Exercise (ACE) educates, certifies and represents more than 70,000 currently certified fitness professionals, health coaches and other allied health professionals. ACE advocates for a new intersection of fitness and healthcare, “Legs for Days” New Logo and Identity for American Council on Exercise (ACE) done In-house

(Est. 1985) "With a mission to get people moving, the nonprofit organization American Council on Exercise (ACE) educates, certifies and represents more than 70,000 currently certified fitness professionals, health coaches and other allied health professionals. ACE advocates for a new intersection of fitness and healthcare, bringing the highly qualified professionals ACE represents into the healthcare continuum so they can contribute to the national solution to physical inactivity and obesity. ACE is the leading certifier in its space and all four of its primary certification programs are accredited by the National Commission for Certifying Agencies (NCCA), the gold standard in the United States for accreditation of certifications that assess professional competence. ACE also plays an important public-service role, conducting and providing science-based research and resources on safe and effective physical activity and sustainable behavior change."

Design by
In-house

Related links
ACE press release

Relevant quote
ACE’s focus on inclusivity is expressed in the new American Council on Exercise logo, “The Mover.” “The Mover” merges ACE’s classic celebration of movement with its evolved drive to bring health and fitness to all people, embodying the concept that every person has the potential to build a stronger connection to movement that fits their own passions in life.

The logo is comprised of two elements within a single symbol. The first, an arrow, represents the constant pursuit of growth. The second, two legs moving, represents physical activity in its broadest sense. According to [Chief Marketing Officer Carolann] Dekker, “The Mover” reminds us that movement is at the core of what it means to be healthy, to feel alive and to engage in a human experience that every person shares.

Images (opinion after)

New Logo and Identity for American Council on Exercise (ACE) done In-house Logo. New Logo and Identity for American Council on Exercise (ACE) done In-house Examples of previous identity. New Logo and Identity for American Council on Exercise (ACE) done In-house Examples of new identity. New Logo and Identity for American Council on Exercise (ACE) done In-house Sample ad. Logo introduction. A bit on the long side but eventually gets to the point.

Opinion
For some reason I kind of like the old logo… it’s not necessarily good and the structure of revealing the “C” from the overly extended “A” and “E” is pretty crude but something about it kind of works. Still, it looked dated. The new logo features an icon that, at first, I’ll admit, I thought it was only an arrow since the stencil aesthetic made it look like a simple extension of the letters. But the double-read as a pair of legs in motion is conceptually strong and graphically clever. Now I can only see legs and it’s quite pleasing. The wordmark is okay and its stenciling helps sell the icon more than anything — and, although, it doesn’t need it, maybe the “C” would have benefited from a notch as it’s the only element in the logo without a stencil break. The sample applications look decent and they actually make the organization look more like a nonprofit than a sports equipment reseller. The choice of sans serif, Muli, is a nice alternative to the usual suspects and the chunky script font is surprisingly effective as part of the recurring tagline. Overall, this is a successful redesign, especially when compared with the old hexagon-happy identity.

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Categories: News

Announced: The Best and Worst Identities of 2017: In Case You Missed It

Brand new - Mon, 01/08/2018 - 13:30
In case you took a break during the holidays, here are links to all seven lists, posted over the holiday and new year break, of the Best and Worst on Brand New in 2017. Part 1: The Most Notable Reviewed & NotedPart 2: The Best “2017 Year in Review”  In Case You Missed It

In case you took a break during the holidays, here are links to all seven lists, posted over the holiday and new year break, of the Best and Worst on Brand New in 2017.

Part 1: The Most Notable Reviewed & Noted
Part 2: The Best Reviewed
Part 3: The Worst Reviewed
Part 4: The Best Noted
Part 5: The Worst Noted
Part 7: The Most Entertaining Linked

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Categories: News

Reviewed: New Logo and Packaging for JUS by M -- N Associates

Brand new - Mon, 01/08/2018 - 12:25
Established in 2015, JUS (short for Juice Up Saigon) is the first brand of cold-pressed juice in Vietnam, offering pre-packaged juices with no preservatives, sugar, or added water, and is available for online purchase or at its two locations in Ho Chi Minh City. The “What Juicy is What you Get” New Logo and Packaging for JUS by M -- N Associates

Established in 2015, JUS (short for Juice Up Saigon) is the first brand of cold-pressed juice in Vietnam, offering pre-packaged juices with no preservatives, sugar, or added water, and is available for online purchase or at its two locations in Ho Chi Minh City. The logo and packaging were designed by local firm M -- N Associates.

While the product launch is indeed far outside our timeframe for publishing -- nearly two years -- the project case study was only published in November and since most of us are not up to date on all things Vietnam I didn't mind making an exception.

JUS logo was design simple as it needs to be with organic curves and unbalanced weight-arms to create the natural visual identity for the brand due to its organic ingredients.M -- N Associates project page New Logo and Packaging for JUS by M -- N Associates Logo.

There isn't much to the logo -- in part because there is just three letters to the name. The quote above mentions that it's uneven due to the product being organic which is a safe and not overly complex concept. I like the letterforms in principle and the logo looks good when applied but on its own and in a large size as directly above there is something off about it -- I think it's the rounded corners that seem too perfectly even, determined by Adobe Illustrator's Stylize > Round Corners command rather than the eye. But that's really pulling hairs, it's a cool-looking logo.

New Logo and Packaging for JUS by M -- N Associates Business cards.

One odd thing about the identity are the icons, which make an appearance in the business cards and in the store, that have a completely different aesthetic from the logo, having very streamlined, single-thickness lines instead of thickening/thinning lines as the letterforms. The use of Gotham in the business cards and other parts of the identity isn't the best complementary choice and its tracked-out use is off-putting.

New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates Brochure/product catalog/newsletter.

In contrast, the serif used in the printed materials above is quite nice and the overall aesthetic of those pieces is far more interesting.

Based on the concept of equilateral triangle of yoga that connects body -- spirit -- mind together, we created an unique equilateral triangle bottle shape.M -- N Associates project page New Logo and Packaging for JUS by M -- N Associates Packaging.

But what we are here for, really, is the packaging. As dead-simple as it is, it strikes a great balance between being young and hip but also somehow handsome. The white silkscreen logo looks great against the colorful contents with the white cap accenting it. The triangle structure of the bottle lends itself nicely for creating three separate panels -- one for the logo and two for information -- and I love how they also printed on the rounded corners.

New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates Packaging sorted by hues. New Logo and Packaging for JUS by M -- N Associates Packaging with ingredients. New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates Cases. New Logo and Packaging for JUS by M -- N Associates Ginger shot bottle. OMG, so adorable. New Logo and Packaging for JUS by M -- N Associates In-store cups.

The best part about the packaging is that the design highlights the rich colors of all the juices and smoothies and lets the product do the bulk of the talking.

Based on local materials and white colour theme to be standing out minimally contrasting with vintage French architecture dominating Saigon.M -- N Associates project page New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates New Logo and Packaging for JUS by M -- N Associates Retail locations. New Logo and Packaging for JUS by M -- N Associates Pop-up shop.

The stores are nice and clean, nothing too exciting. The pop-up shop is cool with the stenciled crates and greenery but that use of Gotham (and the script font) could be rethought. Overall, the brand has a fun, contemporary, and healthy aesthetic that takes advantage of having a great-looking product.

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Categories: News

Announced: The Best and Worst Identities of 2017, Part 7: The Most Entertaining Linked

Brand new - Thu, 01/04/2018 - 15:50
This is the first time I go through the archives of the Linked section to find the most entertaining, interesting, click-bait-y stories of the year. This list ain't gonna win me any Pulitzers but here you go. See also:Part 1: The Most Notable Reviewed & “2017 Year in Review”  The Most Entertaining Linked

This is the first time I go through the archives of the Linked section to find the most entertaining, interesting, click-bait-y stories of the year. This list ain't gonna win me any Pulitzers but here you go.

See also:
Part 1: The Most Notable Reviewed & Noted
Part 2: The Best Reviewed
Part 3: The Worst Reviewed
Part 4: The Best Noted
Part 5: The Worst Noted
Part 6: The Best Friday Likes

 

No.12Follow-up: Weedbukx Weedbukx

As a surprise to no one, the dude that started an eatery called Weedbukx was ceased and desisted by Starbucks.See original post

No.11Vikings OGVikings OG

Original drawings of the Minnesota Vikings logo and uniform.See original post

No.10The Crying JordansThe Crying Jordans

An amateur baseball team adopted the Crying Jordan meme as their team name and logo.See original post

No.9One Waratah to Rule them AllOne Waratah to Rule them All

The least "entertaining" selection in this list... for a moment, the NSW Government said all of its cultural institutions would have to adopt its crappy logo. Later, they gave some of them permission to keep using their logos.See original post

No.8NBA Logos in MS PaintNBA Logos in MS Paint

Some people in the comments really disliked that I kept posting logos recreated in Microsoft Paint but I am sometimes easily amused and NBA logos recreated in Microsoft Paint amused me to no end.See original post

No.7KFC is en FuegoKFC is en Fuego

Kentucky Fried Chicken came out with a surprisingly cool line of products.See original post

No.6Felt GoodsFelt Goods

Dozens of consumer brand goods recreated in felt and available for purchase at Lucy Sparrow's "8 ’Til Late" exhibit in New York's The Standard hotel.See original post

No.5Logos from MemoryLogos from Memory

A thorough experiment, well presented and analyzed, of testing people's ability to draw logos from memory.See original post

No.4On the Avatar Logo

Hey girl, we can't get over the use of Papyrus either.See original post

No.3Firefox Logo PunFirefox Logo Pun

A Chicago Bears fan wants to fire [John] Fox, the team's coach.See original post

No.2Every Sega Logo Ever

My high school years were spent mostly playing Sega, so this compilation is personally very satisfying. (Use the arrows on the video to skip to different categories.)See original post

No.1Will it Lazy-river?Will it Lazy-river?

This year I learned it's surprisingly difficult to come up with a quip about a lazy river pool shaped like a logo.See original post

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Categories: News

Announced: The Best and Worst Identities of 2017, Part 6: The Best Friday Likes

Brand new - Wed, 01/03/2018 - 12:50
The funnest, coolest, graphic-iest projects from the 44 Friday Likes published in 2017. See also:Part 1: The Most Notable Reviewed & NotedPart 2: The Best ReviewedPart 3: The Worst ReviewedPart 4: The Best NotedPart 5: The Worst Noted   “2017 Year in Review”  The Best Friday Likes

The funnest, coolest, graphic-iest projects from the 44 Friday Likes published in 2017.

See also:
Part 1: The Most Notable Reviewed & Noted
Part 2: The Best Reviewed
Part 3: The Worst Reviewed
Part 4: The Best Noted
Part 5: The Worst Noted

 

No.12Willibald by ConcreteWillibald by Concrete

A wicked blackletter angled at the weirdest of angles but looking super slick.See original post in Friday Likes 217

No.11Modern by Dwell Magazine by CollinsModern by Dwell Magazine by Collins

A striking yellow color as an accent with a great layout balance that highlights the brand and neatly showcases the product; all with great typography.See original post in Friday Likes 197

No.10Maldini Studios by Jens NilssonMaldini Studios by Jens Nilsson

Funky wordmark with a great color palette.See original post in Friday Likes 228

No.9A44 by Molto BureauA44 by Molto Bureau

Very peculiar shapes to form "A44" with a fun flexibility.See original post in Friday Likes 210

No.8Huxtaburger by Pop & PacHuxtaburger by Pop & Pac

No idea what the aesthetics have to do with burgers but the ripped paper look, in that color palette, and on things like burger boxes, looks fantastic.See original post in Friday Likes 214

No.7John & Jane by SkinnJohn & Jane by Skinn

Best monogram of all Friday Likes!See original post in Friday Likes 220

No.6Anvil Hotel by Jon Contino and Studio TackAnvil Hotel by Jon Contino and Studio Tack

Mountain-cabin-chic at its best... not that mountain-cabin-chic is a thing but if it were this would be the best.See original post in Friday Likes 217

No.5Cienne by Lotta NieminenCienne by Lotta Nieminen

A vibrant, striking color palette finished off with minimal typography.See original post in Friday Likes 225

No.4Winter Milk by AnagramaWinter Milk by Anagrama

This looks like what good ice cream tastes like.See original post in Friday Likes 202

No.3Bionic Brew by Helms WorkshopBionic Brew by Helms Workshop

Seeing the innards of a bunny as it is struck by lightning is a very weird concept but it works wonders in this packaging system.See original post in Friday Likes 194

No.2Fat Controller Club by FrameFat Controller Club by Frame

To be honest, I didn't think I was going to rate this one so high but there is something so unique and bold about this identity for a night club.See original post in Friday Likes 190

No.1Heritage Pizza by TractorbeamHeritage Pizza by Tractorbeam

I know there were a lot of detractors from this heavily vintage identity but every execution is superb with fantastic typography, illustrations, and physical materials chosen that make it truly exceptional, going above and beyond simply rehashing nostalgia.See original post in Friday Likes 230

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Categories: News

Announced: The Best and Worst Identities of 2017, Part 5: The Worst Noted

Brand new - Tue, 01/02/2018 - 14:15
If you were disappointed with the lack of Worst inclusions from the Reviewed section, this might satiate your need for disdain. Plenty of clunkers this year in Noted. Here you go... See also:Part 1: The Most Notable Reviewed & NotedPart 2: The Best ReviewedPart 3: “2017 Year in Review”  The Worst Noted

If you were disappointed with the lack of Worst inclusions from the Reviewed section, this might satiate your need for disdain. Plenty of clunkers this year in Noted. Here you go...

See also:
Part 1: The Most Notable Reviewed & Noted
Part 2: The Best Reviewed
Part 3: The Worst Reviewed
Part 4: The Best Noted

 

No.12New Logo for General MillsNew Logo for General Mills 

A corporate conglomerate adding a heart to its logo is as sincere as Hannibal Lecter telling you, to your face, after you have accidentally squirted ketchup all over yourself, that he is not hungry.See original post

No.11New Logo for Bravo by Sibling Rivalry StudioNew Logo for Bravo by Sibling Rivalry Studio 

There was no conceptual, functional, or aesthetic improvement in this update so it's hard to see why it was done at all.See original post

No.10New Logo for SkypeNew Logo for Skype 

The old logo was terrible but it reveled in its amateurish-ness and had a wonky personality. The new one... is aligned with the Microsoft brand architecture, which no logo asked for ever.See original post

No.9New Logo for ExperianNew Logo for Experian 

Don't know what Experian does, don't know who they are and, based on their new logo, I am not inclined to want to know.See original post

No.8New Logo for Las Vegas Lights FCNew Logo for Las Vegas Lights FC

Not a terrible-terrible logo, just somewhat unfortunate in its proportions, colors, and unrefined typography. The faux neon glow, though, that is terrible-terrible.See original post

No.7New Logo for BECUNew Logo for BECU 

Not the worst-looking logo by most standards but the spacing between each letter and divider is uneven and it would have been SO easy to get right.See original post

No.6New Logo for El Salvador by InterbrandNew Logo for El Salvador by Interbrand

Horrible customization for customization's sake on the wordmark -- those "L"s. The graphic confetti around it is sort of okay.See original post

No.5New Logo for AmocoNew Logo for Amoco 

This could have been a cool rekindling of a "vintage" brand -- not that there is anything cool about gas stations (but there could be) -- instead we got some crummy gradients.See original post

No.4New Logo and Identity for Capgemini by BrandPieNew Logo and Identity for Capgemini by BrandPie 

This is a huge company -- 190,000 employees -- and both old and new logo make it look like a rinky-dink business. The new one would be perfect for a riverboat casino.See original post

No.3New Logo for City of Vancouver by Lowest BidderNew Logo for City of Vancouver by Lowest Bidder 

Even as an administrative city logo, this is insanely bland. It makes Scranton, PA, sound exciting.See original post

No.2New Logo and Identity for AXIS Dance Company by ComradeNew Logo and Identity for AXIS Dance Company by Comrade 

Everything about this wordmark is wrong. It is absolutely unpleasant and even by unpleasant standards, it is poorly executed.See original post

No.1New Logo for RedboxNew Logo for Redbox 

While AXIS above is aesthetically and technically inferior than this one, Redbox takes the top spot because of its massive footprint and the missed opportunity to establish a cool brand. The new wordmark is painfully amateurish and unappealing, and the new dot is totally gratuitous. After I posted about it on Brand New -- and folks on Twitter commented on it reading like "Redbax" -- Redbox fixed the space between the "o" and the "x" within minutes, which, to me, just showed the lack of process and due diligence to do a rebranding exercise right. A glass-half-full person might call it being nimble and adaptive but, as a glass-half-empty person, I saw it as a sign that they don't treat their brand seriously enough. Lastly, until Redbox doesn't go through the capital investment of updating all their physical kiosks that still carry the original logo, any rebranding is as useful as the new purple dot in the logo.See original post

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