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News

Spotted: New Logo for Sigma Beauty

Brand new - Tue, 02/27/2018 - 20:30
New Logo for Sigma Beauty

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/brPgR9QYCcg/new_logo_for_sigma_beauty.php https://www.underconsideration.com/brandnew/archives/new_logo_for_sigma_beauty.php Tue, 27 Feb 2018 12:37:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_sigma_beauty.php
Categories: News

Linked: Childish Concept

Brand new - Tue, 02/27/2018 - 16:10
Childish is a lifestyle apparel brand concept by Ted Bettridge. While the concept and graphics are interesting on their own, it should be noted that Mr. Bettridge is 15 years old. Watch him explain his concept here and then sign long-term contracts with your clients Childish Concept Visit Link Childish is a lifestyle apparel brand concept by Ted Bettridge. While the concept and graphics are interesting on their own, it should be noted that Mr. Bettridge is 15 years old. Watch him explain his concept here and then sign long-term contracts with your clients because he is eventually going to take them from you otherwise. http://feedproxy.google.com/~r/ucllc/brandnew/~3/THE6WivvdMM/childish_concept.php https://www.underconsideration.com/brandnew/archives/childish_concept.php Tue, 27 Feb 2018 06:09:47 -0600 https://www.underconsideration.com/brandnew/archives/childish_concept.php
Categories: News

Noted: New Logo for Creative Market Pro done In-house

Brand new - Tue, 02/27/2018 - 16:10
(Est. 2018) "Creative Market Pro is a curated design asset subscription built to help creative professionals and teams do great design work fast. Creative Market Pro offers up to unlimited downloads of 260,000+ high quality, curated assets across six categories -- fonts, graphics, templates, add-ons, “Nice Assets” New Logo for Creative Market Pro done In-house

(Est. 2018) "Creative Market Pro is a curated design asset subscription built to help creative professionals and teams do great design work fast. Creative Market Pro offers up to unlimited downloads of 260,000+ high quality, curated assets across six categories -- fonts, graphics, templates, add-ons, photos, and themes -- all in a single subscription."

Design by
In-house

Related links
Creative Market Pro introduction

Relevant quote
At Creative Market, passion for the design community and independent creators everywhere is at the heart of all that we do. In setting out to establish a visual system for Creative Market Pro, we wanted to capture not only the core value of the new product, but that inspiring creativity that lives in the design community we serve.

In the branding for Creative Market Pro, we combined cool, polished tones with warm, energetic ones to reflect that balance of discipline with craft and inspiration. The abstract patterns within the system are a way to infuse the product with the spirit of creative magic. Our icon represents the value of the new product as a special, curated collection of assets, incorporating the spark of inspiration at the heart of every creative project.

Images (opinion after)

New Logo for Creative Market Pro done In-house Logo. Your browser does not support the video tag. Icon animation. New Logo for Creative Market Pro done In-house Illustrations. New Logo for Creative Market Pro done In-house New Logo for Creative Market Pro done In-house Banners. New Logo for Creative Market Pro done In-house Website.

Opinion
I sometimes use the non-pro Creative Market to get templates for mock-ups and I’ll download the occasional free font. I’ve always enjoyed creative Market’s logo and overall aesthetics — both remind me of the good ol’ days of Veer (a relatively antique stock house). Anyway, the pro version feels more like any number of modern-day web services with an airy layout, funky illustrations, and a soft-ish friendly logo. The logo features an icon that could potentially be read as a stack of files/things or a box perhaps… it’s kind of unclear and the star is also a little ambiguous. It looks nice and it’s well done but fairly abstract. The wordmark is pretty nice, typeset in Averta with its corners softened to match better with the logo. I wish there were some connection to the non-pro Creative Market as opposed to this feeling like a completely different service but maybe that’s the point. The illustrations are groovy and attractive and eschew the typical line-art illustrations. Not much in terms of applications but we can see the introduction of a bold serif that checks off another element of current design trends. Overall, everything looks crisp and it’s well executed but it’s getting harder to tell from websites and identities like this whether you are renting someone’s house for the night, hailing a car-sharing ride, or buying creative assets.

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Categories: News

Reviewed: New Logo and Identity for MdFF by Post Typography

Brand new - Tue, 02/27/2018 - 12:55
Established in 1999, the Maryland Film Festival is an annual five-day international film festival celebrated each May in Baltimore, MD, and has grown to be one of the more notorious small film festivals. In 2017, the festival took place for the first time in its “Turn the Corner” New Logo and Identity for MdFF by Post Typography

Established in 1999, the Maryland Film Festival is an annual five-day international film festival celebrated each May in Baltimore, MD, and has grown to be one of the more notorious small film festivals. In 2017, the festival took place for the first time in its new permanent home, the Stavros Niarchos Foundation Parkway (SNF Parkway for short, Parkway for shorter), which was built in 1915 as a movie theater, survived more than 100 years, and recently restored by Ziger/Snead Architects. Aside from hosting the festival each year, the theater serves for year-round programming as the home of the newly formed parent organization, MdFF, which, even though it is still short for Maryland Film Festival is meant to stand independent of the festival. The new identity for MdFF, the 2017 festival, and the environmental graphics for Parkway have been designed by local firm Post Typography.

Three distinct screen-like shapes represent the Parkway's three theaters, MdFF's three main arms, and the diverse perspectives of filmmakers and audiences.Post Typography project page New Logo and Identity for MdFF by Post Typography The three rectangle-screens. New Logo and Identity for MdFF by Post Typography Parent organization, festival, and theater logos. We renamed the parent organization MdFF to distinguish it from the annual festival. To make the acronym more unique, we represented "Maryland" with a lowercase "d." A family of unique marks differentiates each arm of the organization. This flexible system is designed to accommodate future MdFF-branded projects.Post Typography project page New Logo and Identity for MdFF by Post Typography Parent organization logo. New Logo and Identity for MdFF by Post Typography Shorthand version of the logo.

Although the Maryland Film Festival has been around for 20 years, I did mark this entry as "New" to acknowledge the introduction of the parent organization and this being the first time that there is an institutional branding effort for the festival and all the entities around it. The core concept of the three screen ratios serving as the foundation for a flexible set of logos is not the most earthshakingly exciting but it's appropriate and yields a dynamic combination of abstract shapes. I'm not sure how many people will see any of the logos and think "Oh, yes, those are screen ratios", especially as they are all distorted, but they do hint at some sort of interplay between different things. The combination of the hard angles of the rectangles and rounded sans serif is awkward as it makes the icons and wordmarks feel different from each other. The "MdFF" wordmark is kind of interesting with the two different "F"s that, in its horizontal version are a bit of a head-scratcher but when stacked it makes more sense and even makes me like the horizontal version. Overall, as individual logos these aren't the greatest but as a system they do their job in establishing a connection as well as a slight separation between three (and potentially more) entities.

New Logo and Identity for MdFF by Post Typography Stationery. New Logo and Identity for MdFF by Post Typography 2017 festival poster. 2017 festival animation. New Logo and Identity for MdFF by Post Typography New Logo and Identity for MdFF by Post Typography Festival applications.

Like other festivals, this one has had different looks over the years -- the ones since 2014 designed by Post Typography -- but 2017 will probably serve as the turning point towards a more cohesive approach for future years, in a similar way to SXSW. The applications for the 2017 festival took the color palette of the new logos to the extreme with a very colorful and dynamic representation of the new building with the diagonal lines emanating from its silhouette serving as a striking design element to repeat across materials.

We emphasized the intentionality of the building's bold architecture with an equally unconventional white-on-white sign that wraps around the corner of the new building. This sign has already become a recognizable landmark on one of Baltimore's most prominent corners. At night, the white-on-white signage glows with subtly shifting colors.

Our environmental design for MdFF's SNF Parkway accents the theater's stunning architecture and showcases the graphic identity's flexibility.Post Typography project page New Logo and Identity for MdFF by Post Typography New Logo and Identity for MdFF by Post Typography Theater exterior.

The project gets extra awesome with the environmental graphics for the Parkway, starting with the tone-on-tone exterior sign that lights up beautifully at night with a subtle, colorful, real-life drop-shadow. I love how they split the name taking advantage of occupying a corner spot. Inside, the attention to detail continues at every turn with a great use of dimension and materials that contrast with the aged patina of the building.

New Logo and Identity for MdFF by Post Typography New Logo and Identity for MdFF by Post Typography New Logo and Identity for MdFF by Post Typography New Logo and Identity for MdFF by Post Typography Lobby. New Logo and Identity for MdFF by Post Typography New Logo and Identity for MdFF by Post Typography New Logo and Identity for MdFF by Post Typography New Logo and Identity for MdFF by Post Typography New Logo and Identity for MdFF by Post Typography Signage.

I love how they went directly on the walls with signage and adapted the funky rectangles to the twists and turns of the building. The combination of the hard angles and soft (and thin now) rounded sans serif still bothers me a little but that last picture tho.

New Logo and Identity for MdFF by Post Typography "Parkway" graphic that spans three floors. New Logo and Identity for MdFF by Post Typography Mini history lessons.

Overall, this is a great effort that spans a pretty ambitious range of applications, from institutional identity to environmental graphics and everything comes together in a confident, lively personality for the festival, the parent organization, and the venue.

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Categories: News

Spotted: New Logo for Flexport done In-house

Brand new - Mon, 02/26/2018 - 20:45
New Logo for Flexport done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Z3Wj1JpBFa4/new_logo_for_flexport_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_flexport_done_in_house.php Mon, 26 Feb 2018 12:29:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_flexport_done_in_house.php
Categories: News

Spotted: New Logo for Power Rangers

Brand new - Mon, 02/26/2018 - 19:40
New Logo for Power Rangers Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/SdhvfHwC0bc/new_logo_for_power_rangers.php https://www.underconsideration.com/brandnew/archives/new_logo_for_power_rangers.php Mon, 26 Feb 2018 12:26:27 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_power_rangers.php
Categories: News

Announced: First Round 2018: Tickets Available

Brand new - Mon, 02/26/2018 - 18:35
We are excited to announce a new live event taking place on May 11, 2018 in New York: First Round, a one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects. This will be a rare opportunity  Tickets Available

We are excited to announce a new live event taking place on May 11, 2018 in New York: First Round, a one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects. This will be a rare opportunity to see how other designers present their work. There will be 12 sessions, each with a designer (or duo of designers) presenting their original PDF/Keynote/PowerPoint shown to one of their clients.

There are only 2 months to buy tickets -- early-bird prices end April 6 -- and there wasn't much build-up to the introduction of this event because we were trying to organize a different kind of event that didn't proceed as expected so we did a quick pivot into this. We are delighted that we were able to get speakers willing to share their presentations and this will be a rare treat.

Unlike the Brand New Conference, First Round will be more low-key, all the speakers will be local New Yorkers, all the presentations are about a single file for a single client (vs. BNConf where it's more about a designer's œuvre), and the price is relatively accessible. (Bonus: for anyone also considering attending the Brand New Conference in New York this year, we are offering a 10% discount for it if you attend First Round.)

Seating is limited to 468. We expect -- assume/hope/would-be-thrilled -- that we will sell out so don't wait until the last minute.

Hope to see you there!

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Categories: News

Linked: Fck Me

Brand new - Mon, 02/26/2018 - 16:25
KFC took things in stride with a humorous full-page ad by Mother London that acknowledged how f'ed up it was that a company selling chicken had no chicken to sell. Over 600 KFC locations in the UK had to close due to a logistics issue Fck Me Visit Link KFC took things in stride with a humorous full-page ad by Mother London that acknowledged how f'ed up it was that a company selling chicken had no chicken to sell. Over 600 KFC locations in the UK had to close due to a logistics issue with DHL's delivery. http://feedproxy.google.com/~r/ucllc/brandnew/~3/W7qRYBqCXMk/fck_me.php https://www.underconsideration.com/brandnew/archives/fck_me.php Mon, 26 Feb 2018 06:59:09 -0600 https://www.underconsideration.com/brandnew/archives/fck_me.php
Categories: News

Noted: New Logo and Livery for Air Italy

Brand new - Mon, 02/26/2018 - 16:25
(Est. 1963, previously Meridiana) "Air Italy is an Italian airline fully owned by AQA Holding (51% Alisarda and 49% Qatar Airways), with its headquarters in Olbia. The company was established up with the name of Alisarda on 29 March 1963, with the aim of promoting “Fly Y” New Logo and Livery for Air Italy

(Est. 1963, previously Meridiana) "Air Italy is an Italian airline fully owned by AQA Holding (51% Alisarda and 49% Qatar Airways), with its headquarters in Olbia. The company was established up with the name of Alisarda on 29 March 1963, with the aim of promoting tourism to Sardinia. In 1991 the name was changed to Meridiana. Following a merger with charter carrier Eurofly and the acquisition of the charter company Air Italy the airline became the most important Italian player in international leisure flights. In December 2017 growth towards new domestic, medium-haul and long haul destinations from Milan Malpensa was announced reflecting a major strategic shift for the Company. In February 2018 a new corporate identity was presented and the Company was rebranded as Air Italy."

Design by
N/A

Related links
Air Italy press release (PDF)

Images (opinion after)

New Logo and Livery for Air Italy Old (bottom) and older (top) logos used in the previous incarnation of Air Italy. New Logo and Livery for Air Italy Logo. (Sorry, not the best quality.) New Logo and Livery for Air Italy Livery. New Logo and Livery for Air Italy New Logo and Livery for Air Italy Interiors. Brand introduction video.

Opinion
This one gets a little confusing because both Meridiana and Air Italy existed before as brand names but now Meridiana is changing to Air Italy so there is a lot of old logos and unclear name changes or not changes, so for the sake of my sanity, I’ll skip straight to the new logo… The best I can say about it is that it looks airline-y. The wide structure is now a commonplace visual cue that this has to do with airplanes but it’s not a very attractive wordmark with a little too much customization in, literally, every corner. The lack of space between “Air” and “Italy” is not very beneficial and creates a really weird word — “Airitaly” — that fights against the instinct to read “air” and “Italy”. The added wing to the “Y”… yeah, I can see that being okay and sort of interesting but there is something cheap-looking about it. Maybe it’s the too-cute animation at the end of the video that kills it for me. The livery is different and brings attention to the uncommon color palette of purple and mint which is not very Italian but it’s also different from anything else in the airline industry. I don’t personally like the color combination but, hey, it’s not blue. Overall, not a very exciting or original logo and perhaps more on the discount-airline end of the spectrum but well within the boundaries of the industry.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/OoBBhHU7B4U/new_logo_and_livery_for_air_italy.php https://www.underconsideration.com/brandnew/archives/new_logo_and_livery_for_air_italy.php Mon, 26 Feb 2018 06:04:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_livery_for_air_italy.php
Categories: News

Sponsored by Skillshare: Logotype Masterclass with Jessica Hische

Brand new - Mon, 02/26/2018 - 13:10
Take your logos from good to great with a new in-depth logotype masterclass with award-winning designer and letterer, Jessica Hische - available only on Skillshare! “Skillshare” Logotype Masterclass with Jessica Hische

Take your logos from good to great with a new in-depth logotype masterclass with award-winning designer and letterer, Jessica Hische - available only on Skillshare!

Logotype Masterclass with Jessica Hische

Join Jessica for an inside look at her start-to-finish process for refreshing type-based logos. Whether you're looking to improve an existing project or starting from scratch, you'll learn to use Jessica's methodical approach to improve individual letterforms and overall designs. Packed with inspiration, resources, and her iconic lettering style, the lessons include:

A checklist for "big picture" design qualities, like hierarchy and scale How to hone your eye for detail and consistency Polishing vector logos in Adobe Illustrator Tips for making the most of freelance & client work Logotype Masterclass with Jessica Hische

From beginner letterers to seasoned designers, all are invited to learn Jessica's unique method for making spectacular work. After taking this class, you'll see logos and lettering through Jessica's eyes and be able to spot issues and improve your work with the checklist Jessica uses in her own work every day.

Brand New readers can get a special offer of two months of Skillshare Premium for just $0.99 to access Jessica's class and thousands of others. Just click here to redeem.

Your browser does not support the video tag. http://feedproxy.google.com/~r/ucllc/brandnew/~3/L7OuhdZL3tU/logotype_masterclass_with_jessica_hische.php https://www.underconsideration.com/brandnew/archives/logotype_masterclass_with_jessica_hische.php Mon, 26 Feb 2018 06:00:15 -0600 https://www.underconsideration.com/brandnew/archives/logotype_masterclass_with_jessica_hische.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop

Brand new - Mon, 02/26/2018 - 13:10
Established in 1994, Highland Brewing is a craft brewery in Asheville, NC. It was the first legal brewery in Asheville since Prohibition, started by Oscar Wong, who had retired after selling his nuclear waste engineering company. Originally brewing 6,500 barrels of beer per year, Highland “Changing Course” New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop

Established in 1994, Highland Brewing is a craft brewery in Asheville, NC. It was the first legal brewery in Asheville since Prohibition, started by Oscar Wong, who had retired after selling his nuclear waste engineering company. Originally brewing 6,500 barrels of beer per year, Highland Brewing now produces over 60,000 barrels, available only regionally in the Southeast (or at their rooftop tap room). Apart from being brewing pioneers in the region, they are also quite nice to the region regularly contributing to the Southern Appalachian Highlands Conservancy and making donations to over 100 charities annually. This month, Highland Brewing introduced a new identity and packaging designed by Austin, TX-based Helms Workshop.

We spent time with the Highland team in Asheville, working closely to unite their vision and craft a brand strategy and messaging centered around the brand's most unique, authentic attributes. Highland's pioneering spirit and their deep commitment to protecting the Blue Ridge mountains served as cornerstones for the new branding. The result is packaging that reignites a conversation with consumers and reflects Highland's history and positions them for the future. Pioneers of craft -- yesterday, today and tomorrow.Helms Workshop project page New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop Logo.

The old logo was very heavy-handed in its Irish-ness, with the bagpipe player and the Uncial typography, which would make sense if the heritage of the brewery were Irish but even if it were, it was pretty cliché and felt like a cheap, mainstream beer. The new logo is a complete departure with a logo that defines the visual language of the brewery as opposed to a visual language of Irish clichés defining the brewery. The "H"-slash-compass makes for a really strong mark that plays off of the general strategy of Highland Brewing being pioneers. It's striking and handsomely executed, placed inside a ring of type that's nicely balanced.

New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop Wordmark. New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop Typographic badges.

In classic Helms-Workshop-style, the identity comes with a variety of typographic badges that further enhance the visual language. These ones -- particularly the one directly above -- veer a little too close to hipster-y beer with the condensed font but the wordmark and the "Pioneers in Craft" are really nice.

Redesign introduction video. (Not designed or produced by Helms Workshop.) New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop A couple of examples of bottles, before and after. Your browser does not support the video tag. Before and after, animated.

The old packaging was very cheesy and unattractive; it's the kind of packaging I gloss over at the store when looking for new beers to try. Whereas the new one, I would totally pick it up from the shelves. The new labels and cans introduce a torn-paper aesthetic to represent the mountains of the region and the color combinations make them work really well. The typography is nice and clear throughout with the logo making a strong statement across the different beers and packaging types.

New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop Packaging. New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop Bottles. New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop Cans. New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop Seasonal beers. New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop Cases. New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop Swag. New Logo, Identity, and Packaging for Highland Brewing by Helms Workshop Bandanas.

Overall, this is a major improvement that gives Highland a personality as individual as its history, surroundings, and commitment to beer and community.

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Categories: News

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