Brands of the World™ an All Creative World site
Brands of the World is the home for the largest library of freely downloadable vector logos, yearly logo awards celebrating the best identities and a logo critique community.
Follow Me on Pinterest
Google+

News

Morning Media Newsfeed: Sony Launches Vue TV | Nightly News Gets Ratings Boost

Unbeige - Thu, 03/19/2015 - 13:11
Click here to receive Mediabistro’s Morning Media Newsfeed via email.

Sony’s PlayStation Vue Online TV Service Launches at $50 A Month (Re/code / Reuters)
Sony on Wednesday launched its PlayStation Vue Web video service in three cities, targeting customers looking for cheaper alternatives to cable with packages starting at $50. Deadline Prices for Vue begin at $49.99 a month for a package of about 50 channels that include broadcast (in local markets for network-owned stations) and cable services from CBS, Time Warner, Viacom, Discovery, Fox, NBC Universal and Scripps Networks — AMC joins the lineup next month. Conspicuously absent: Disney and Univision. WSJ The $69.99 package tacks on a smattering of smaller channels like Palladia, Chiller and Cloo. Vue customers will also be able to watch Sony’s original series programmed for PlayStation users, the first of which is the supernatural drama Powers. Sony also doesn’t have HBO, Showtime and other premium channels typically offered as add-ons to cable packages. Variety On Wednesday, Sony began marketing PlayStation Vue to consumers in New York, Chicago and Philadelphia, aimed at owners of PS3 and PS4 videogame consoles. Unlike Dish Network’s Sling TV, the satcaster’s stripped-down, $20-per-month service targeted at cost-sensitive consumers, PlayStation Vue is designed to be a full replacement for traditional cable and satellite TV — but, supposedly, with a more personalized view into what to watch. NYT Eventually, it is expected to be available on the iPad and in other U.S. cities. Adweek At this point, it looks a lot like a la carte is coming, whether the industry likes it or not, and it would be foolish not to see these moves by huge tech and telecommunication players as an attempt to supplant traditional cable plans. Smaller Web-based packages appear attractive to the consumer, largely because they look like cheaper cable subscriptions. But that’s not what they are.

NBC’s Nightly News Gets Boost From Rebroadcasts (Politico / Dylan Byers on Media)
For more than a month now, NBC News has been trumpeting the ratings successes of Nightly News in the aftermath of the Brian Williams scandal. Lester Holt, Williams’ replacement, has kept the show at No. 1 in the Nielsen ratings, beating out ABC’s World News by tens of thousands of viewers in the all-important 25-to-54 year-old demo most weeks. TVNewser NBC News has quietly begun airing rebroadcasts of NBC Nightly News in select markets, including, \"Atlanta, Denver, Minneapolis, Seattle and at least half a dozen other major urban areas\" in the overnight hours between 2 and 4 a.m. WSJ / CMO Today While the potential audience in that hour is tiny, so is the gap between NBC and ABC in the evening news ratings race, and every eyeball counts. Last week, only 11,000 viewers separated first place NBC from No. 2 ABC, according to Nielsen. While it isn’t known whether the night owls provided the margin of victory, it certainly didn’t hurt. Variety The tactic lends support to Nightly News as its performance is being watched to see if it weakens in Williams’ absence. The anchor was suspended for six months after he acknowledged falsifying an account of a reporting trip to Iraq in 2003. Since that disclosure, NBC News has been engaged in an investigation of that incident, as well as others involving the anchor.

Donald Trump Forms Presidential Exploratory Committee (FishbowlNY)
Bad news for Republicans — Donald Trump has formed a presidential exploratory committee. Mediaite Trump has bandied about a presidential run in the past, most notably in 2012, to the point that many have concluded it’s a self-promotional scam. However this is the first time Trump has formed an exploratory committee, a major funding step toward running for real. THR “I am the only one who can make America truly great again,” the Republican businessman and reality television star declared in a statement announcing the move. Trump said he’s already hired political aides in Iowa, New Hampshire and South Carolina, which host the first three contests on the presidential nominating calendar. Politico / Dylan Byers on Media NBC Entertainment is planning to go ahead with production of Donald Trump’s Celebrity Apprentice, Season 15, despite the fact that the real estate mogul is reportedly dropping the show in order to form a presidential exploratory committee. “The show has been picked up for another season, production dates TBD,” an NBC Entertainment source said.

USA Today Offers Buyouts to Veteran Staffers (USA Today)
USA Today announced Wednesday that it will offer buyout packages to veteran employees to trim staffing, its latest effort to cut costs and invest more in digital products amid a plan by parent company Gannett to spin off the publishing business as a separate company. Politico / Dylan Byers on Media Any employee 55 and older who has worked for Gannett for at least 15 years is eligible to receive one-and-a-half to two weeks of pay for each year worked, capped at 52 weeks, along with health care benefits. Poynter / MediaWire As the paper has focused on expanding podcasts, video and stories for mobile apps and the USA Today website, it has increasingly moved to diminish its workforce, buying out employees in 2013 and laying off roughly 60 employees in September. Gannett, whose fourth-quarter publishing advertising revenue fell 7.8 percent from the previous year, announced in August that it would split its broadcast and publishing functions into separate companies.

Glenn Beck Declares He Is No Longer A Republican: ‘I’m Done With Them’ (HuffPost)
Republicans shouldn’t expect any support from Glenn Beck in 2016. The radio host announced on his show Wednesday that he is “done” with the Republican Party. Mediaite \"I’ve made my decision — I’m out. I’m out of the Republican Party,\" Beck declared. \"I am not a Republican; I will not give a dime to the Republican Party. I’m out.\" And he had some advice for his listeners: \"Run from the Republican Party. They are not good.\" Beck went on to accuse the GOP of abandoning their principles by failing to effectively stand against Obamacare and immigration reform. \"They set us up,\" he said. \"Enough is enough.\" Politico / Dylan Byers on Media Beck, who achieved national fame and notoriety as a Fox News host, wields a significant amount of influence among conservatives and libertarians. He launched his own news site, TheBlaze, which includes television, radio and digital platforms, in 2011.

ABC News D.C. Bureau Announces Layoffs (TVNewser)
The ABC News Washington, D.C. Bureau has laid off a dozen employees. The plan is to replace the employees shortly, while adjusting to the current landscape and putting a focus on content-based reporting. The new positions could be posted as early as Monday. Politico / Dylan Byers on Media The cuts, which will affect operations, editorial and engineering staff, come as ABC News plans to shift from a platform-based structure — in which reporters were assigned to specific shows — to a content-based structure, in which reporters are assigned to specific beats and report across platforms.

PoliticsNation EP Matt Saal Leaving MSNBC for Bloomberg (TVNewser)
Matt Saal, the creator and executive producer of PoliticsNation With Al Sharpton, is leaving MSNBC for a new role at Bloomberg TV. Saal will serve as an EP at Bloomberg after 12 years with MSNBC. Mediaite Before launching Sharpton’s show in 2011, Saal served as a co-executive producer for The Rachel Maddow Show and his first job with the NBC family was as co-creator and senior producer for weekly roundtable show The Chris Matthews Show.

CNN Falls for Hoax in Tweeting Death of Singapore’s Founder (TVNewser)
CNN’s hugely popular @cnnbrk breaking news Twitter account tweeted to its 25 million followers the death of Singapore’s first prime minister, Lee Kuan Yew, and then admitted the report may have been false, sending a second tweet reading \"reports emerge that statement attributed to Singapore government… may not be official.\" Mediaite The hoax was started by a website with the Prime Minister Office’s logo; the website has no connection to the PMO, which is investigating. Lee is severely ill, but further reporting determined him to be alive at press time.

CNN Nabs Nia-Malika Henderson (FishbowlDC)
As it continues to gear up for 2016 presidential campaign coverage, CNN has nabbed the Washington Post’s Nia-Malika Henderson as its newest senior political reporter. Politico / Dylan Byers on Media Henderson, already a CNN contributor, will now cover the 2016 campaign for CNN’s digital and television platforms. She will also cover identity politics for the network, focusing on demographics, race and religion.

NYT Adding 20 Online Opinion Writers (Capital New York)
The New York Times is bringing on 20 new online-focused writers as contributors for its op-ed and Sunday Review sections, editorial page editor Andrew Rosenthal and op-ed/Sunday Review editor Trish Hall announced in a Wednesday afternoon memo.

Guardian Spearheads Programmatic Partnership (Capital New York)
Five major international news organizations have banded together on a new programmatic advertising initiative. The Pangaea Alliance will allow brands to advertise against a 110 million-user combined global audience of The Guardian, CNN International, The Financial Times, Reuters and The Economist.

LA Times Names S. Mitra Kalita to Key Role (WWD / Memo Pad)
The Los Angeles Times is shaking up its newsroom structure and adding new faces. The newspaper hired away S. Mitra Kalita from Atlantic Media’s business site Quartz, where she served as its executive editor.

Heidi Fleiss And The Man Behind The Art of The Pimp (FishbowlNY / Lunch)
One of the things I enjoy most about doing this column is meeting famous and sometimes infamous folks over lunch that might not otherwise enter my orbit.

Mother Jones Reporter Arrested for Trespassing at Prison (Mediaite)
A reporter for Mother Jones was arrested near a rural Louisiana prison earlier last week after he was found taking photos of the facility using a drone.

A+E Networks Appoints Top Programming Execs at A&E, History (Variety)
A+E Networks has promoted two senior programming execs as the cable group reshuffles following the departure of A&E head David McKillop.

Adweek Blog Network

FishbowlNY Fishbowl Five with Nancy Blair, VP of Content at Access Communications

TVNewser NCAA Tourney: How Do the Broadcasters Consume News?

TVSpy LA Chase Suspect Runs into KABC Van During Getaway

Lost Remote Discovery Channel Founder Launches Science-Based VOD Platform

SocialTimes Seven Ways You’re Fooling Yourself While Calculating Brand Value

FishbowlDC Fishbowl Five with Andrea Mitchell: Israeli Election Edition

GalleyCat Ann Romney to Pen Memoir

PRNewser Three Comms Lessons from the Rise and Fall of Aaron Schock

AgencySpy Havas New York Names New Head of Art

Advertise on Our Blog Network

Categories: News

Linked: <![CDATA[New Barnes &amp; Noble Shopping Bags]]&gt;

Brand new - Thu, 03/19/2015 - 12:56
Chermayeff & Geismar & Haviv has designed new shopping bags for Barnes & Noble, featuring the text from the first page of a classic book along with a woodcut style illustration. Over 100 million bags will be produced.... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo for Autotrader by Lippincott

Brand new - Thu, 03/19/2015 - 12:44
"Created in 1997, Atlanta-based Autotrader is the Internet's ultimate automotive marketplace. As a leading resource for car shoppers and sellers, Autotrader aggregates millions of new, used and certified pre-owned cars from thousands of dealers and private sellers and provides expert articles and reviews. Autotrader, which... Armin http://www.underconsideration.com
Categories: News

Reviewed: New Identity for Spotify by Collins

Brand new - Thu, 03/19/2015 - 12:12
Launched in 2006, Spotify is (if not the biggest, at least) the most popular music streaming service today, offering over 30 million songs from leading labels including Sony, EMI, Warner Music Group, and Universal to more than 15 million paying subscribers and 60 million users... Armin http://www.underconsideration.com
Categories: News

Call for Entries: The International Visual Identity Awards

Graphics.com - Thu, 03/19/2015 - 00:00

There is no shortage of competitions dedicated to visual identities but that doesn't mean there isn't room for another. One of the more recent, the British-based International Visual Identity Awards, positions itself as "an independent competition, not tied to a large corporation or media company."

Categories: News

Hype Updated for Creating HTML5 Animation

Graphics.com - Thu, 03/19/2015 - 00:00

With the use of Adobe Flash on the web and smartphones now almost a distant memory, it's full speed ahead in employing HTML5 to create animations that can run not only on desktop systems but on all smartphones or tablets. However, hand-coding anything but the simplest HTML5 animations can quickly become burdensome.

Categories: News

Heidi Fleiss and the Man Behind The Art of the Pimp

Unbeige - Wed, 03/18/2015 - 23:15

lunch at michaels One of the things I enjoy most about doing this column is meeting famous and sometimes infamous folks over lunch that might not otherwise enter my orbit. Today’s visit to 55th and Fifth certainly fits the bill.

Dennis Hof, Diane Clehane and Heidi Fleiss

Dennis Hof, Diane Clehane and Heidi Fleiss

I was joined today by Dennis Hof, proprietor of The Moonlite BunnyRanch, the Nevada brothel made famous by the HBO docu-series “Cathouse,” which chronicled the behind-the-scenes goings on in all its made-for-reality television glory, well before the genre became a TV staple. Accompanying Dennis was his close friend Heidi Fleiss, who has, for the moment, retired from ‘the business’ (more on that later) and now devotes her life to saving unwanted parrots, who she takes in to live with her. “I’ve spent almost a million dollars,” she told me of her efforts. “I’m trying to get pet stores outlawed.” PR maven Judy Twersky, who a few weeks ago arranged for me to have lunch with Princess Diana’s brother Charles Spencer, set up this little get-together. A friend to authors of every stripe, Judy is working with Dennis to help him promote is new book, The Art of the Pimp (Regan Arts.) You can’t make this stuff up, folks.

The book is the brainchild of Judith Regan, who Dennis say is his “New York wife.” The very day Judith inked the deal with Leon Black’s company Phaidon Global for her own imprint, Regan Arts., she called Dennis and told him he needed to do the book they’d been talking about for years. She said it would serve as a sort of memoir, chronicling “the secrets of the business of love and sex” as well as a rundown of his outrageous marketing stunts and “scandalous” details of his friendships with porn stars, prostitutes and politicians. Of his fourteen year friendship with the firebrand publisher Dennis told me: “She’s a genius! We love each other but we’ve never had sex! We’re the perfect couple.” (Speaking of sex, Dennis’ girlfriend and former BunnyRanch employee Krissy Summers, and former porn star Ron Jeremy, were perched at a nearby table.)

The book, out this week, is a mashup of chapters (with, as you might expect, very explicit language) on Dennis’ life, interspersed with essays about him written by his friends, including Rita Cosby and Tucker Carlson. There’s also a 32-page color cartoon by artist Robert Grossman and oddly, a psychological evaluation of Dennis by Sheenan Hankin, Ph.D., who labels him a “narcissist.” Said Dennis: “I’ll wear that like a badge of honor. Look at any list of the top businessmen in the world in Forbes and they’re all narcissists.”

Dennis, who considers himself a master showman and savvy businessman (he has spoken at Harvard, Oxford, Trinity and most recently at the Sorbonne), was first approached by Showtime way back when about doing a scripted series on the BunnyRanch, but he felt strongly that the show had to be a docu-series. Luckily, in 2001, when Dennis told producer Sheila Nevins he was a fan of “Taxicab Confessions,” a light bulb went off  and “Cathouse” went on to become of the network’s highest-rated reality series during its run. The New Yorker’s Rebecca Mead penned a piece that same year effectively opening up the gates for the rest of the mainstream media to follow. “I did for legally selling sex what Starbucks did for coffee!” said Dennis, who has a penchant for speaking in exclamation points.

Heidi, who had a cameo in the series, told me she was surprised by how many “beautiful and smart” women there were at the ranch when she visited for the first time because, she said, the show didn’t really focus on those women. “Some of them were pretty enough to have worked for me — and my bar was set very high.” I asked Heidi, who lives a few miles from Dennis’ ranch, why they’ve never gone into business together. “I’ve had all kinds of legal problems,” she told me. (You may remember she was arrested in California for running a prostitution ring in 1993. During her trial it was discovered that client Charlie Sheen paid for services rendered with a personal check. She subsequently served two years in prison.) But Heidi hasn’t ruled out a return to the business — all legal this time. “Dennis is working on opening another house and I’m thinking maybe I should run it. It would be better for him and a lot of fun.”

If you’re wondering what Dennis has talked about at those aforementioned institutes of higher learning, he explained he is a vocal opponent of sex trafficking which, he labors to point out, is nothing like prostitution. He also feels he has plenty of business advice that could be adapted to fit almost any industry. “My next book could be, What They Didn’t Teach You at Harvard Business School,” he said. In his current book Dennis writes: “Prostitution isn’t selling yourself. It’s selling a service … Please don’t talk to me about exploitation.” Moving on.

He’s also spoken at the state assembly in Nevada about his business, but told me when it comes time to take questions from the floor, the sounds of silence are deafening. “For politicians, prostitution is a death blow. No one wants to say anything.” But when it comes to a lively debate on the issue, Dennis said there’s never a shortage of talking heads willing to have him on to goose up the ratings. None other than Oprah Winfrey devoted a show to “a look inside the BunnyRanch” and Diane Sawyer soon came calling for “20/20.” Recently, MGM optioned The Art of the Pimp to be developed into a scripted series. “I’ve come full circle.”

When lunch arrived, Dennis shared pictures with me of his dog, Domino, on his iPhone (“He’s my son”) and then explained what he considers the simple reason why men go to prostitutes: “Men are weak. They don’t want relationships, they want sex.” Heidi also chimed in: “Women can’t take it so personally.”

Before I said my goodbyes, our talk turned briefly to politics and Dennis made it clear who he was supporting in the next presidential election. He’s registered the domain names hookersforhillary.com and hosforhillary.com. “The girls want to support Hillary,” he said. That should make for some interesting dinner time conversations in Chappaqua.

Here’s the rundown on today’s crowd:

1. Dennis Hof, Heidi Fleiss, Judy Twersky, Jennifer Bristol and yours truly

2. Fashionista Mickey Ateyeh

3. Ron Jeremy on his flip phone and Krissy Summers

4. Peter Brown

5. Producer Francine LeFrak

6. Dr. Gerald Imber, Jerry Della Femina, Michael Kramer and Jeff Greenfield 

8. New York Social Diary’s David Patrick Columbia and The Corsair’s Ron Mwangaguhunga

9. Alexis Jasper

11. Bobby Friedman

12. Judy Della Femina, Lisa Birnbach and another lovely blonde haired power gal whose name we didn’t catch

14. PR maestro Paul Wilmot

15. Cynthia Lewis and well-dressed gent we didn’t get to meet

16. Jonathan Capehart

17. Barry Frey and Maury Rogoff

18. Dr. Rebecka Belldegrun

20. Producer Joan Gelman and Lynn Goldberg

21. Author (Jackie as Editor) Gregg Lawrence

22. Todd Joyce

25. Noble Smith

26. Aerin Brown

27. Leonard Shulman, who, we hear, is a friend of Mel Brooks.

29. The Wall Street Journal’s David Sanford and Lewis Stein, back at their usual post after “hibernating” for most of the winter. We completely understand.

Faces in the crowd: ‘The Bar-ettes” Kira Semler and Vi Huse enjoying their monthly champagne lunch at the bar; Frank DiGiacomo taking in the scene for the oral history he’s penning on Michael’s for an upcoming issue of The Hollywood Reporter, and Michael Berman, who specializes in fixing companies in distress (“That’s why I’m always busy!”) with Steven J. Sommer of SJS Consulting Services

Diane Clehane is a FishbowlNY contributor. Follow her on Twitter @DianeClehane. Send comments and corrections on this column to LUNCH at MEDIABISTRO dot COM.

map2006.gif

Categories: News

Media Minutiae

Unbeige - Wed, 03/18/2015 - 22:00

TVNewser: CNN cited a fake website during a report. That is not the first time that sentence has been written. Nor will it be the last.

LostRemote: TruTV has launched a campaign about how people don’t know what TruTV is. That’s kind of sad.

AgencySpy: Speaking of marketing, JWT’s ad for the Marines somehow forgets to use the tagline “The Marines: You could die for ambiguous reasons!”

Categories: News

CSI: Us Weekly

Unbeige - Wed, 03/18/2015 - 21:35

USWeeklyHolmesFoxxCoverThe “CSI” in this case stands for Cover Story Investigation. And the reason we chose to borrow the CBS series short-form for this Wenner Media LLC item will soon become additionally clear.

According to Us Weekly’s newest lead article, by Kevin O’Leary, Katie Holmes and Jamie Foxx are a romantic item. And not just a recent item, but since 2013. The key piece of evidence is a photo.

From the Gossip Cop forensics report:

The only real \"new\" piece to the tabloid’s regurgitation of a discredited 2013 rumor is a picture of Foxx and Holmes with their hands touching. Us Weekly fails to give context, but Gossip Cop can exclusively report: The picture was snapped at a read-through for a new animated film. There were other people in the room, there was nothing romantic about their affection, and the idea that it serves as evidence of some kind of \"secret\" fling Holmes and Foxx are allegedly going to great lengths to conceal is, a source close to the situation tells us, \"laughable.\"

We hear through the grapevine that the animated project Holmes and Foxx were snapped at is being shepherded by Anthony Zuicker, creator of the CSI mega-franchise. Did the person who took the photo try to peddle it to individual outlets? Probably. Did they end up getting a still acceptable amount from Splash News? Most definitely.

Categories: News

Assignment Prompts Reporter to Change His Cell Phone Habits

Unbeige - Wed, 03/18/2015 - 20:30

Sometimes, details about the reporting of the story are as intriguing as the story itself.

Halfway through the NYT Style section article \"Could Wearable Computers Be as Harmful as Cigarettes?\" (the headline has since been changed), columnist Nick Bilton wonders about the fact that a source who believes cell phones can be potentially harmful to the human body has instructed him to call on a cell:

While Dr. Joseph Mercola is a vocal proponent of cellphone safety, he told me to call him on his cell when I emailed about an interview. When I asked him whether he was being hypocritical, he replied that technology is a fact of life, and that he uses it with caution. As an example, he said he was using a Bluetooth headset during our call.

And at the very end of the piece, Bilton reveals he’s similarly changed his own cell habits:

After researching this column, talking to experts and poring over dozens of scientific papers, I have realized the dangers of cellphones when used for extended periods, and as a result I have stopped holding my phone next to my head and instead use a headset.

Meanwhile, Keith Kloor, a science writer for Discover magazine, has quickly criticized Bilton for using Mercola as a primary source and failing to mention the good doctor’s allegedly challenged reputation as an expert.
 
[Image: Cary Westfall/Shutterstock.com]

Categories: News

Cosmo Adds Camille Perri

Unbeige - Wed, 03/18/2015 - 20:11

Cosmopolitan has named Camille Perri books editor-at-large. Perri previously served as an assistant editor and books consultant at Esquire.

At Cosmo, Perri will be responsible for all books coverage, including serial rights, author opportunities and more.

Previously Perri was a ghostwriter for YA books for Alloy Entertainment and a fiction reader for The Paris Review.

Categories: News

Fishbowl Five With Nancy Blair, VP of Content at Access Communications

Unbeige - Wed, 03/18/2015 - 19:47

nancy-blairContent marketing. Sponsored content. Native advertising. Whatever you want to call it, there’s no denying it’s here to stay. The keys to success have no doubt been telling a story compelling enough to fit right in with content written and produced by trusted writers and editors. And so it makes sense that PR agencies and media companies — even the venerable Condé Nast with its 23 Stories — are looking to veteran journalists to help cultivate the voice and style that draws in their target consumers. Another case in point is Access Communications, which recently launched its new storytelling division called Access Studio, consisting of digital, design, writing and analytics channels. At the helm of the writing channel, called Access Voice, is former technology editor at USA Today Nancy Blair, who in January was named vice president of content, based in the agency’s San Francisco office.

We caught up with Blair only a few days into her new role. Here, she answers five questions on her departure from editorial, lessons learned from being a business journalist and more.

FBNY: Why did you decide to leave journalism to head up sponsored content at Access? And at any point did you see it as venturing into the dark side of the media business?

Blair: Not at all. It’s the light side, isn’t it? [laughs] Well, it’s a funny thing. I don’t think anybody in PR would describe it as a move to the dark side. It’s just a different side of the equation, really. In today’s world, though, you know, when you talk about audience, there is this continued need, whether on the journalism side or the PR and marketing side, to help tell the story of what’s happening in society and with these consumer brands in a way that people can understand it. Right? So that’s not a dark activity.

I’d been in journalism for a long time, and there are a lot of these opportunities now to make that move from journalism into the PR/marketing world and continue to challenge yourself in different ways. For the last 10 years at USA Today, I was handling tech coverage, but that was kind of under the umbrella of the ‘Money’ section — for print, anyway. So, you know, I think any business journalist, you understand the challenges that companies face in trying to get messages out, not just about products and services, but about their place in the world and the shifting business and consumer environments, and it was just a great opportunity to start to use a different part of my brain.

FBNY: So tell me about Access Studio. How would you describe it and who does your team consist of?

Blair: My piece of it with Access Voice is to start working with account teams inside the agency on different projects for clients in terms of helping them tell their stories, whether it’s in a blog post or helping shape an op-ed by an executive and the like.

I’ll be working with folks like Trevor Jonas, who is on the digital side/social. And I’m actually quite looking forward to getting to know Trevor better, and the rest of the team. This core group of five leaders in Access Studio will be working across teams internally here, so we’ll be swinging in and out of projects as the need arises. The idea is to try to reach different parts of a brand’s audience wherever they are, if it’s hanging out on social media, if it’s reading a straight-up story or watching a video on YouTube.

[Access Studio] will be a living, breathing thing, and we’ll continue to build it out and find new things to do and new approaches for the clients.

FBNY: How did your background in journalism prepare you for the PR world?

Blair: [My] core skill set is highly portable: finely tuned surveillance radar, passion, adaptability, analysis and trend spotting. And the ability to write and edit clearly and concisely, while not rocket science, can be a big differentiator.

At USA Today, I also spent a lot of time coordinating across different parts of the newsroom and with outside content partners. I think that ability to work across teams will also be key for me here at Access.

FBNY: Are there specific lessons you’ve learned in your editorial career that you’re applying to this position?

Blair: Well, one thing I think is great about the way they put together this Access Studio bucket is that it taps multi-disciplines. As you well know, especially over the past five years, the way that mainstream media, and especially the tech press sort of tell stories, it’s not just the straight-up collection of words. There might be a traditional news story, but then there’s the tweet around the story, there’s a video to accompany the story. One of the most fun things we’d been doing recently at USA Today was to begin to experiment with podcasts around the top news of the week. So these are all things that I think this broader Access Studio group that I’m a part of will start to really be able to elevate in terms of what we can offer the clients here.

FBNY: What is the biggest challenge that you anticipate working in paid media? How do you present branded content in a way that appeals to the masses?

Blair: I think Access has got a lot of experience in that regard. This new offering is kind of a way to weave it all into a seamless multidisciplinary approach. So it’s just sort of that old journalistic skill of quickly ramping up on everything there is to know about a company and its place in the world. I mean that’s really been my key challenge on day one, two, three, four, five.

I think one of the biggest [challenges] for me personally will be to deepen my understanding of the breadth of the storytelling needs of our clients. As a business journalist, you’re on one side of the equation: How does a company/its services/products fit in with the story I am trying to tell my readers. In PR, that equation changes somewhat. You’re tasked with understanding all of a client’s constituents, whether that is media, consumers, investors or the broader industry.

This interview has been edited for length and clarity.

Transcription furnished by:
Alwyn-Transcription-button

Categories: News

Great NYT Party, Terrible NYT Pick-Up Line

Unbeige - Wed, 03/18/2015 - 18:20

SXSW2015KLogoThe Ad Age tandem of Mark Bergen and Michael Sebastian have provided an entertaining recap of their embedded weekend at SXSW. It’s hard to believe Google could bungle a party this badly. It’s even harder to believe  someone at the better bash would use that line.

From the blurb portion Old Media Wins Friday Night:

The New York Times Magazine and Google each threw parties Friday night – and the Times magazine won, according to multiple people who attended both parties and said Google’s was a snore. Of course, the Times magazine bash was more or less the Manhattan media scene transplanted to Texas. They even served Shake Shack burgers. Best/worst pickup line overheard at the party: “Want to meet Maureen Dowd? Because I can make that happen.”

Part of the reason the NYT party was such a success is that it included the sweet sounds of DJ Dan Deacon, a.k.a. All Songs Considered’s “favorite electronic musician.” If you’re looking to grab a little Deacon SXSW vibe sometime today at your cubicle, this is a good place to click.

Categories: News

Use Photography to Get Noticed by Dwell

Unbeige - Wed, 03/18/2015 - 17:41

Dwell-ArtWhen pitching to Dwell, make sure you make it clear that you know where in the magazine your proposed article  belongs — it will help convince the editors that it belongs, full stop.

Visual aids are another way to get your pitch noticed by this upscale shelter mag focusing on architecture and design. You may write beautiful copy, but pictures provide the vision and clarity editors seek.

The ideal pitch offers a triple threat: a compelling project with interesting people involved and, most importantly, something no one else knows about. “We count on our network of contributors to keep Dwell‘s voice fresh,” said Dameron. Features run around 1,000 words. Include pics with your pitch to really sell your idea — editors see so many homes, furniture pieces and concepts that strictly print explanations are bland. Photographs need not be professional. Just help editors get a visual sense of what the story is going to be.

For additional specifics on what editors are seeking, read: How To Pitch: Dwell

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Categories: News

Donald Trump Forms Presidential Exploratory Committee

Unbeige - Wed, 03/18/2015 - 17:30

Screen Shot 2015-03-18 at 11.58.32 AMBad news for Republicans — Donald Trump has formed a presidential exploratory committee. Does this mean he’ll run for president in 2016? Nope. It just means Trump still enjoys being the center of attention, so he hired a group of people to talk about him.

In an announcement, Trump made sure to use plenty of exclamation points to show just how fake serious he is:

We must rebuild our infrastructure, control our borders, support local control of education, greatly strengthen our military, care for our veterans and put Americans back to work!

Americans deserve better than what they get from their politicians — who are all talk and no action!

I am the only one who can make America truly great again!

Keep yelling! It makes you seem more believable! Maybe!

You might be laughing — or, if you’re a Republican, crying — right now. Trump is a national punch line and will never have a shot at being president. However, Trump has his supporters.

“The thought of you becoming president of the United States is the only thing that gives me hope for this country’s future” tweeted @therealhabanero. Meanwhile, @thatjguy92 added “Mark it down @realDonaldTrump has my vote,” and @mytime28 said “I rather see him as President than any Republican out there, at least he will think $$$$ and sense.”

It’s hard to argue with that kind of loyalty.

(Image: Christopher Halloran/Shutterstock)

Categories: News

Dorothy Parker, Editorial Assistant

Unbeige - Wed, 03/18/2015 - 16:45

DorothyParkerCompleteBroadway_FeaturedHere’s a fun 100th anniversary. It was one hundred years ago that Dorothy Parker, then 21 and known as Dorothy Rosthchild, began working at Condé Nast.

As author and historian Kevin C. Frazier retraces for The Huffington Post, from modest beginnings, she would go on to big things, moving from Vogue to Vanity Fair in 1918 and cracking the ma;e-dominated ranks of Broadway critics:

She was a member of the Vogue staff from late 1915 to 1918. Among the copy attributed to her was the famous caption, among an illustration of ten styles of nightgowns, in October 1916: “From these foundations of the autumn wardrobe, one may learn that brevity is the soul of lingerie.”

The following year she wrote about weddings, at the same time she was getting married herself, to Eddie Parker, a Paine Webber stockbroker. “In all this sad world there is no sadder sight than that of the groom standing at the altar, more married against than marrying. He is mercifully allowed to turn his self-conscious back to the wedding guests, who regard him with the same glitter in their eyes with which spectators at a bullfight look on the bull.”

Frazier also shares the details of how it all came crashing down at Condé Nast for Parker in 1920, when her review of
Caesar’s Wife
displeased the leading lady’s powerful husband. Frazier will be at The Drama Bookshop on West 40th Street March 26 to speak about and sign copies of his book Dorothy Parker: Complete Broadway, 1918-23.
 
[Jacket cover courtesy: iUniverse]

Categories: News

FiveThirtyEight Launches Podcast

Unbeige - Wed, 03/18/2015 - 16:22

Screen Shot 2015-03-18 at 11.15.27 AMFiveThirtyEight has launched a new weekly sports podcast, Hot Takedown. The show features FiveThirtyEight editor Chad Matlin, espnW columnist Kate Fagan, and FiveThirtyEight writer Neil Paine.

Each episode the trio — and various guests — will do their best to debunk the latest and hottest sports take.

The first episode of Hot Takedown features Matlin, Fagan and Paine talking NCAA tourney picks, Chip Kelly’s free-agency bonanza and the retirement of 49ers linebacker Chris Borland. The guest is  FiveThirtyEight’s founder and editor-in-chief Nate Silver.

You can download each episode via ESPN, FiveThirtyEight, iTunes and more.

Categories: News

Alexander Hitchen Leaves NY Daily News

Unbeige - Wed, 03/18/2015 - 14:20

Alexander Hitchen is leaving the The New York Daily News to join Bauer Publishing. Hitchen had served as the paper’s managing editor of photography since 2012.

Hitchen was previously a senior reporter for the National Enquirer, a role he held for eight years. At Bauer, Hitchen will be reunited with former Enquirer editor David Perel, who currently serves as Bauer’s editorial director.

“I’ve had to make a lot of tough decisions in my career and this was one of the toughest,” Hitchen told The New York Post.

Categories: News

FishbowlNY Newsstand: Your Morning at a Glance

Unbeige - Wed, 03/18/2015 - 14:00

WSJ NY_NYT NY_DN NY_NYP

(Images: Newseum)

Categories: News

Akron Filmmaker’s Death Clouded in Larcenous Mystery

Unbeige - Wed, 03/18/2015 - 13:30

Paul Jacoway was best known for the 2009 feature documentary Final Edition: Journalism According to John S. and James L Knight. This month, following the filmmaker and University of Akron lecturer’s sudden death from natural causes, someone absconded with the Emmy and Telly awards he earned for the film, taking also other personal belongings.

The police are now involved and reviewing apartment lobby surveillance video. Jacoway’s long-time girlfriend Jennifer Sommerville is hoping whoever took the items, which also include mementos from the professor’s days with Columbia Records, will see fit to return them. From the Fox 8 Cleveland report:

Somerville was at the Akron apartment with Jacoway’s brother and sister five days after he died, when she said they noticed that some of his prized belongings were missing. She called the police.

\"The family noticed when they were at the house on March 14th that there were some things missing from the apartment. Some of them were Emmy awards that the deceased had received as well as some gold records one belonged to Tina Turner another to Corey Hart,\" said Akron Police Lieutenant Rick Edwards.

Jacoway’s documentary about the Knight brothers took three years to make, and was narrated by then-deputy Mayor David Lieberth:

John (Jack) and Jim Knight were Akron brothers and prominent national figures who owned and ran the Beacon Journal newspaper in the 1900s. They eventually created the Knight-Ridder Newspapers Inc. empire of 31 daily and 26 nondaily newspapers in 28 U.S. markets, including the well-known Detroit Free Press, Miami Herald, Philadelphia Inquirer and San Jose Mercury News. The brothers also founded the John S. and James L. Knight Foundation, now based in Miami, Florida. The prize-winning newspaper group, at one time the nation’s largest, was sold to McClatchy Company in 2006.

Jacoway’s most recent documentary was A Tree Grows in Washington: The John Seiberling Story.

Categories: News

Pages


Get a new logo!
In our logo store you can pick from over 50,000 pre-made logos that will be customized to your name for free.