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Noted: New Logo and Packaging for Mornflake by B&B

Brand new - Thu, 02/01/2018 - 15:20
(Est. 1675) "Mornflake is a cereal production company located in Crewe, Cheshire, United Kingdom. Mornflake is a family business, still independently owned and managed by the direct descendants of the original William Lea, over 15 generations ago. That's a lot of breakfasts! Originally Mornflake milled “Oat and About” New Logo and Packaging for Mornflake by B&B

(Est. 1675) "Mornflake is a cereal production company located in Crewe, Cheshire, United Kingdom. Mornflake is a family business, still independently owned and managed by the direct descendants of the original William Lea, over 15 generations ago. That's a lot of breakfasts! Originally Mornflake milled oats for farmers, but now sells delicious milled product all over the world. Most of Mornflake's grain is 'contract grown' on specially selected farms throughout the United Kingdom. By placing these contracts Mornflake helps to conserve fantastic British agriculture, recognised globally for highly skilled farmers, superior technology and fertile soil & subsidies from high rainfall, producing award winning crops. With expertise, skills and secrets handed down from fathers to sons and over 330 years of milling experience, it is no wonder that Mornflake is able to produce what is undeniably the finest range of oat cereals available today, winning international gold medals for the quality, purity and consistency of our oats year after year."

Design by
B&B (London, UK)

Related links
B&B project page

Relevant quote
Determined to align the health benefits of oats with Mornflake’s longevity as a business, B&B created a new positioning around ‘Strength through Oats’, and a new strapline ‘Mighty Oats’. A new logo of three shire horses gives visual weight to this message. The imagery is taken from an original illustration drawn from the Mornflake archive, which shows Flossy, Bonnie and Metal – the horses that once pulled the binder that harvested Mornflake’s oats back in 1915. Its distinctive and vibrant orange hue is drawn from the original Mornflake colour palette to be instantly recognisable to the existing customer base.

B&B introduced new clarity to the architecture, creating clear ranges around core oats, oat-based products and oatbran products, with tiering within each. The packaging design includes a new dynamic banner device that builds uniformity across the ranges and gives the brand an ownable and recognisable visual language. Classic and premium ranges are differentiated by background, from white and transparent packs featuring colour-coded banners to fully coloured packs. To clearly differentiate the brand’s more health-focused oatbran range, which boasts cholesterol-lowering properties, the design features an enlarged, cropped image of the three horses logo to reflect the mightiness of the product within.

Images (opinion after)

New Logo and Packaging for Mornflake by B&B Logo. New Logo and Packaging for Mornflake by B&B Livery. New Logo and Packaging for Mornflake by B&B Packaging, before and after. New Logo and Packaging for Mornflake by B&B Flagship oats. New Logo and Packaging for Mornflake by B&B Granola. New Logo and Packaging for Mornflake by B&B Oatbran. New Logo and Packaging for Mornflake by B&B Other oat variations. New Logo and Packaging for Mornflake by B&B One of each category.

Opinion
The oat-blowing-in-the-wind illustration of the old logo was pretty great, with a strong dynamism and asymmetry, but it was ruined by an atrocious wordmark planted in front of it. A full-on departure from the old, the new logo has a great illustration of three horses in dramatic perspective doing some oat-harvestin’. It’s very nicely detailed and strongly executed. Even though the wordmark is set in the much-used Brandon Grotesque, it feels quite appropriate here and it pairs very well with the illustration. The old packaging had so many disparate things going on and all of them were on the cheesy side. The new packaging looks great, with the big, bold banners wrapping around some oats and large, clear typography accented by the logo above. The extension of the look from the oat bags to the granola bags is really good, with the banners wrapping around the ingredients in a fun way. The Oatbran packaging is kind of an outlier from the system but it still looks good. Overall, a great redesign that feels contemporary and hints at the company’s long history.

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Categories: News

Reviewed: New Logo and Identity for Dartmouth by OCD

Brand new - Thu, 02/01/2018 - 13:15
Established in 1769, Dartmouth is a private, liberal arts, Ivy League research university in Hanover, NH, that consistently ranks among the world's top academic institutions. It counts with 1,066 faculty members and approximately 4,300 undergraduate students across more than 40 departments and programs and 2,000 “A Pine for your Thoughts” New Logo and Identity for Dartmouth by OCD

Established in 1769, Dartmouth is a private, liberal arts, Ivy League research university in Hanover, NH, that consistently ranks among the world's top academic institutions. It counts with 1,066 faculty members and approximately 4,300 undergraduate students across more than 40 departments and programs and 2,000 graduate students in the schools of arts & sciences, medicine, engineering, and business. Recently, Dartmouth introduced a new identity designed by New York, NY-based OCD.

The Dartmouth wordmark is based on lettering crafted by renowned type designer Rudolph Ruzicka, a longtime resident of Hanover, New Hampshire. During site visits and long stays in the Rauner archives, the [OCD] team found many items bearing his handiwork including the College's bicentennial seal and plaque and the design of the Dartmouth Medal first given out in 1973 and still awarded today. Type designer and co-founder of XYZ Type, Jesse Ragan, a long-time Ruzicka scholar, helped revive the lettering to create the new wordmark unique to this Ivy League institution.OCD project page New Logo and Identity for Dartmouth by OCD Wordmark. New Logo and Identity for Dartmouth by OCD Color variations.

The old wordmark was perfectly fine. It looked Ivy League-ish and it did its job but there wasn't anything particularly memorable or distinctive about it. Although the same could be said for the new wordmark, the "genetics" behind it cement it solely to Dartmouth by originating from references to its history and previous artifacts while being beautifully crafted and very well calibrated for print and digital and large and small use. The wordmark has a great classical look -- as of something chiseled centuries ago -- but paired with the range of green colors it takes on a fresh, contemporary air.

At the heart of the Dartmouth identity is the Lone Pine, a storied tree that was known as a gathering spot for seniors in the early 1800s before being cut down in 1895 due to damage from lightning strikes. The stump is still used for commencements and special events.

The first Lone Pine symbol was created to celebrate the bicentennial in 1969 by another Hanover-based designer, John Scotford. Variations of the Lone Pine were used sparingly over the years until it was embraced by Dartmouth Athletics as a symbol of resilience and a signifier of its unique location.

OCD redrew the Lone Pine with the goal of preserving its original distinctiveness while also pushing its craft and storytelling. Opening the spacing between the branches helped improve legibility at small sizes. Strengthening the trunk helped make the shape more recognizable to people who are not Dartmouth grads.OCD project page New Logo and Identity for Dartmouth by OCD References to previous expressions of the Lone Pine. New Logo and Identity for Dartmouth by OCD New Logo and Identity for Dartmouth by OCD "Lone Pine" mark.

The subtler aesthetic of the wordmark is complemented by this bold, graphic redrawing of the pine symbol, which is, again, beautifully drawn and doesn't fall for any current-day trends of being too geometric or single-thickness-ed. I love the curved bottom of the trunk, it's such a great detail that turns this from a drawing of a pine tree to a more considerate, deliberate mark.

As the elements of the identity system came together, a new college insignia emerged. The Dartmouth Pine (colloquially known as the D-Pine) honors the college's legacy and tradition while building a fuller, more complete and more inclusive visual language.OCD project page New Logo and Identity for Dartmouth by OCD New Logo and Identity for Dartmouth by OCD "D-pine" mark. New Logo and Identity for Dartmouth by OCD D-pine lock-up with wordmark.

The pine then blends with the outer shape of the "D" from the wordmark to create yet another excellent mark for Dartmouth that marries the best of the two elements: the elegance of the subtle serifs of the wordmark and the graphic-ness and texture of the single pine. The color combos, again, give this mark a great look.

We continued to work with Jesse Ragan to develop a family of typefaces for Dartmouth. The family, appropriately named Dartmouth Ruzicka, consists of eight weights and accompanying italics inspired by the work of the late Rudolph Ruzicka, designer and author of Studies in Type Design.

Ragan picked up where Ruzicka left off, refining the letterforms while maintaining their crisp, calligraphic structure. The chiseled edges, angular details, and other subtle flairs add up to create a timeless elegance that is perfectly suited for Dartmouth College.OCD project page New Logo and Identity for Dartmouth by OCD New Logo and Identity for Dartmouth by OCD New Logo and Identity for Dartmouth by OCD Custom type family by Jesse Ragan. (Bottom image shown with complementary sans serif, National 2.

The type family by Jesse Ragan of XYZ Type is -- apologies for sounding like a broken record -- another beautiful element of the identity and a proper case of a relevant, custom and proprietary type family (that is not the 100th variation of a geometric or Humanist sans serif) that is rooted in the history of the institution.

New Logo and Identity for Dartmouth by OCD New Logo and Identity for Dartmouth by OCD New Logo and Identity for Dartmouth by OCD Brand extensions.

Really strong, simple, and nicely varied extensions for colleges and programs.

New Logo and Identity for Dartmouth by OCD New Logo and Identity for Dartmouth by OCD New Logo and Identity for Dartmouth by OCD New Logo and Identity for Dartmouth by OCD Patterns. New Logo and Identity for Dartmouth by OCD Various renders taken from the identity guidelines.

Overall, I find this redesign stunning, perfectly suited for an Ivy League college, and all the references taken from Dartmouth's hundreds of years' worth of materials -- you can see some pics of it at the end of OCD's project page -- make it a unique and relevant solution.

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Categories: News

Spotted: New Logo for South Australian Certificate of Education

Brand new - Wed, 01/31/2018 - 19:55
New Logo for South Australian Certificate of Education Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo and Identity for Property Rights and Pipeline Center by OrangeYouGlad

Brand new - Wed, 01/31/2018 - 19:55
New Logo and Identity for Property Rights and Pipeline Center by OrangeYouGlad Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/9MDZo5P4SrI/new_logo_and_identity_for_property_rights_and_pipeline_center_by_orangeyouglad.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_property_rights_and_pipeline_center_by_orangeyouglad.php Wed, 31 Jan 2018 12:10:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_property_rights_and_pipeline_center_by_orangeyouglad.php
Categories: News

Linked: No © for AA

Brand new - Wed, 01/31/2018 - 15:40
"A mere simplistic arrangement of non-protectable elements does not demonstrate the level of creativity necessary to warrant protection." Oh, snap! U.S. Copyright Office rejects American Airlines application for the second time. AA has a ™ on their logo but not a ©. No © for AA Visit Link "A mere simplistic arrangement of non-protectable elements does not demonstrate the level of creativity necessary to warrant protection." Oh, snap! U.S. Copyright Office rejects American Airlines application for the second time. AA has a ™ on their logo but not a ©. http://feedproxy.google.com/~r/ucllc/brandnew/~3/hq4DH5-EDcs/no_for_aa.php https://www.underconsideration.com/brandnew/archives/no_for_aa.php Wed, 31 Jan 2018 05:43:43 -0600 https://www.underconsideration.com/brandnew/archives/no_for_aa.php
Categories: News

Noted: New Logo and Identity for PressReader done In-house

Brand new - Wed, 01/31/2018 - 15:40
(Est. 1999) "PressReader is the global leader in multi-channel, cross-platform content distribution and monetization, and the chosen partner of more than 7,000 publishers from 100 countries. PressReader provides consumers and businesses access to thousands of local, national and international full-content newspapers and magazines online, in “Press the Press” New Logo and Identity for PressReader done In-house

(Est. 1999) "PressReader is the global leader in multi-channel, cross-platform content distribution and monetization, and the chosen partner of more than 7,000 publishers from 100 countries. PressReader provides consumers and businesses access to thousands of local, national and international full-content newspapers and magazines online, in print, and on tablets, smartphones and eReaders running iOS, Android and Windows operating systems. It offers the world's most engaging reading experience to millions of readers in 60 languages and can be found in leading libraries, hotels, airlines, corporate and government offices, cruise ships, airport lounges, schools and restaurants around the globe."

Design by
In-house

Related links
PressReader project page

Images (opinion after)

New Logo and Identity for PressReader done In-house Logo concept and structure. New Logo and Identity for PressReader done In-house Logo. New Logo and Identity for PressReader done In-house Inverse. New Logo and Identity for PressReader done In-house Guidelines. New Logo and Identity for PressReader done In-house Brand platform. New Logo and Identity for PressReader done In-house Icon set. New Logo and Identity for PressReader done In-house App icon. New Logo and Identity for PressReader done In-house Titles. New Logo and Identity for PressReader done In-house Brochure. New Logo and Identity for PressReader done In-house New Logo and Identity for PressReader done In-house New Logo and Identity for PressReader done In-house Ads.

Opinion
The old logo wasn’t great but it wasn’t overly terrible. It was weird that the word “reader” was inside a speech bubble — kinda opposites those two things. The new logo isn’t amazing or the most original — speech bubble logos as letters are a dime a dozen — but it’s simple, efficient, and as a “p”-slash-speech bubble it’s convincing. Pretty much the same can be said about the wordmark in terms of freshness and originality but it’s well done and it’s nicely locked-up with the monogram/icon. In application there are way too many gradients but it all kind of works and everything looks better and more put together than it probably needs to be… meaning, a “multi-channel, cross-platform content distribution and monetization” business could easily look cheesy and still do fine but this identity ups its game competently and attractively in a corporate glossy way without being too smarmy. It’s an odd way to pay a compliment but I think that’s what I’m aiming for.

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Categories: News

Reviewed: New Logo and Identity for BlaBlaCar by Koto

Brand new - Wed, 01/31/2018 - 12:25
Established in 2006, BlaBlaCar is a long-distance carpooling platform that connects people looking to travel long distances with drivers going the same way, so they can travel together and share the cost. Unlike Uber, Airbnb, et al, BlaBlaCar is not about the driver making a “And I Quote…” New Logo and Identity for BlaBlaCar by Koto

Established in 2006, BlaBlaCar is a long-distance carpooling platform that connects people looking to travel long distances with drivers going the same way, so they can travel together and share the cost. Unlike Uber, Airbnb, et al, BlaBlaCar is not about the driver making a profit and the platform encourages conversations, allowing each member to specify their level of chattiness from "Bla" to "BlaBlaBla". Based in Paris and available in 22 countries, the platform now counts with 60 million users. This week, BlaBlaCar introduced a new identity designed by London, UK-based Koto.

BlaBlaCar founder, Frédéric Mazzella, explains. "Our early branding was functional, designed to educate people about carpooling. Our playful colours reflected the diversity of our community, and our messages were chosen to encourage the adoption of a new mode of transport. But we've come a long way in ten years. Today, with a community of over 60 million, we have fully updated our branding to capture what using BlaBlaCar is really about: bringing people closer to each other, and to the places they love"BlaBlaCar press release Illustrated introduction to BlaBlaCar. The two b's of BlaBlaCar have been rendered as speech marks: a universal shorthand for social interaction. The overlap between them reflects the two sides of the passenger-driver experience and the connections made during a journey. By delivering a simple idea via a symbol that transcends a single language, we think BlaBlaCar is poised to become even more recognisable within the many markets in which it operates.Koto project page New Logo and Identity for BlaBlaCar by Koto Logo.

I probably shouldn't but, for some reason, I kind of really like the old logo. Even though it was kind of crummy, it felt charmingly dorky. But, yeah, you don't build the Uber/Lyft of long-distance ridesharing with a charmingly dorky logo -- well... you can, but you shouldn't. The new logo features a fun icon of two single quote marks (that also look like "b"s) overlapping, which depending on your tolerance for personal space, it might be the right or wrong message to send. Without reading too much into it, though, yes, the icon conveys the idea of two entities -- driver and rider -- joining together for the same cause. It's a good-looking icon and its boldness allows it to work independently. The wordmark retains some of the dorkiness of the old one and avoids the geometric sans serif trap.

New Logo and Identity for BlaBlaCar by Koto Hero image. New Logo and Identity for BlaBlaCar by Koto Pattern. New Logo and Identity for BlaBlaCar by Koto Custom font by Grilli Type. New Logo and Identity for BlaBlaCar by Koto Business cards. New Logo and Identity for BlaBlaCar by Koto T-shirts. New Logo and Identity for BlaBlaCar by Koto Notebooks.

The applications are energetic, colorful, and -- I don't know if this is an entirely good thing -- very varied, with 3 or 4 visual directions at play that make it hard to really get a sense of what the brand's visual platform is. This is also evident in the ads below, where sometimes they use photography, sometimes illustration, sometimes both... without successfully complementing each other. It's all well done, don't get me wrong, but it's maybe too many things at play competing for brand dominance.

New Logo and Identity for BlaBlaCar by Koto New Logo and Identity for BlaBlaCar by Koto New Logo and Identity for BlaBlaCar by Koto New Logo and Identity for BlaBlaCar by Koto New Logo and Identity for BlaBlaCar by Koto Various advertising. New Logo and Identity for BlaBlaCar by Koto New Logo and Identity for BlaBlaCar by Koto New Logo and Identity for BlaBlaCar by KotoOffice.

Overall, what this redesign does very well is establish a sense of joy and openness, giving users more confidence to trust the app, trust strangers, and hit the road.

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Categories: News

Spotted: New Logo and Identity for Lucky Luciano Pictures by Michał Markiewicz

Brand new - Tue, 01/30/2018 - 23:30
New Logo and Identity for Lucky Luciano Pictures by Michał Markiewicz Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo for Sépaq

Brand new - Tue, 01/30/2018 - 20:15
New Logo for Sépaq Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TF9hqNvkmB4/new_logo_for_sepaq.php https://www.underconsideration.com/brandnew/archives/new_logo_for_sepaq.php Tue, 30 Jan 2018 12:07:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_sepaq.php
Categories: News

Linked: The De-Wahoo-ification of the Indians Continues

Brand new - Tue, 01/30/2018 - 16:00
After years of debate and pressure, the Cleveland Indians will remove the Chief Wahoo character from its uniforms starting next season. Chief Wahoo is not completely gone but it represents a small victory for the American Indian groups that oppose its use (and the name The De-Wahoo-ification of the Indians Continues Visit Link After years of debate and pressure, the Cleveland Indians will remove the Chief Wahoo character from its uniforms starting next season. Chief Wahoo is not completely gone but it represents a small victory for the American Indian groups that oppose its use (and the name of the team). http://feedproxy.google.com/~r/ucllc/brandnew/~3/pczVdPLTTQg/the_de-wahoo-ification_continues.php https://www.underconsideration.com/brandnew/archives/the_de-wahoo-ification_continues.php Tue, 30 Jan 2018 05:34:04 -0600 https://www.underconsideration.com/brandnew/archives/the_de-wahoo-ification_continues.php
Categories: News

Noted: New Logo and Identity for Handicap International by Cossette

Brand new - Tue, 01/30/2018 - 16:00
(Est. 1982) "Handicap International is an international organisation specialised in the field of disability. Non-governmental, non-religious, non-political and non-profit making, it works alongside people with disabilities, whatever the context, offering them assistance and supporting them in their efforts to become self-reliant. Since its creation, the “Helping Hand” New Logo and Identity for Handicap International by Cossette

(Est. 1982) "Handicap International is an international organisation specialised in the field of disability. Non-governmental, non-religious, non-political and non-profit making, it works alongside people with disabilities, whatever the context, offering them assistance and supporting them in their efforts to become self-reliant. Since its creation, the organisation has set up programmes in approximately 60 countries and intervened in many emergency situations. It has a network of eight national associations (Belgium, Canada, France, Germany, Luxembourg, Switzerland, United Kingdom, USA) which provide human and financial resources, manage projects and raise awareness of Handicap International's actions and campaigns. Handicap International is best known for its fight against antipersonnel mines, cluster munitions and assistance to those who are victims of these weapons."

Design by
Cossette (Canada)

Related links
Handicap International press release
Cossette press release

Relevant quote
For the first time in the history of Handicap International, the organization has a new logo that takes the form of a strong symbol: a hand. It is a universal, immediately recognizable sign across languages ​​and cultures. It expresses a greeting, but is also a symbol that holds back and says "stop!". The struggle for the inclusion of people with disabilities and against all despicable weapons is in the DNA of our organization and is now also expressed by this strong symbol.

The signature is also new and reflects the values ​​and missions of the organization: "humanity & inclusion". This name focuses on the ambition that has been the basis of the actions of the organization for 35 years: the inclusion of people with disabilities and vulnerable populations, who are often left to their fate.

Images (opinion after)

New Logo and Identity for Handicap International by Cossette Logo. New Logo and Identity for Handicap International by Cossette Identity summary. New Logo and Identity for Handicap International by Cossette New Logo and Identity for Handicap International by Cossette New Logo and Identity for Handicap International by Cossette New Logo and Identity for Handicap International by Cossette New Logo and Identity for Handicap International by Cossette New Logo and Identity for Handicap International by Cossette Field applications.

Opinion
The old logo was clearly not any form of high design but one thing it had going in its favor was that it felt urgent — just a big, bold, no-time-for-pleasantries sticker of a logo. The new logo is quite clever and charmingly executed, with an acronym in the fingers that stands for both the organization’s name and its new tagline, “Humanity & Inclusion”. While I liked that the old logo felt more like a Red Cross type of effort with the organization coming in and fixing things in different locations, this one feels much more peaceful with the vests/uniforms of the volunteers and workers almost saying “Hi, we come in peace”, which is a powerful message in itself and a reassuring gesture within the circumstances the organizations finds itself in. The wordmark and lock-up with the hand feel almost like an afterthought and not as well integrated but the key element, the hi-hand, is pretty strong work.

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Categories: News

Reviewed: New Logo and Identity for Qualcomm by Interbrand

Brand new - Tue, 01/30/2018 - 12:45
Established in 1985, Qualcomm is a technology company that has focused on connectivity and communication, having set the standard for mobile 3G network and producing some of the ubiquitous smartphone's innards and workings. Employing over 33,000 people and headquartered in San Diego, CA, Qualcomm holds “Gimme an MM” New Logo and Identity for Qualcomm by Interbrand

Established in 1985, Qualcomm is a technology company that has focused on connectivity and communication, having set the standard for mobile 3G network and producing some of the ubiquitous smartphone's innards and workings. Employing over 33,000 people and headquartered in San Diego, CA, Qualcomm holds 130,000 patents worldwide. After focusing on developing connectivity, security, and intelligence for the mobile industry, the company is growing into new sectors like automotive, computing, IoT, health care, and artificial intelligence. During CES in January, Qualcomm introduced a new identity designed by Interbrand.

Working with Interbrand, Qualcomm has established a new brand strategy to engage [new] audiences, optimized the expression of their portfolio to better position their complex purpose-built platforms, and updated how they go to market with a cohesive approach across their businesses. This strategy also laid the foundation for a refreshed identity, expressing an openness and approachability that mirrors the way technology has become a more accessible, seamless part of people's lives. The visual elements and voice highlight Qualcomm's role in the innovation landscape--always in context of real world application, always at the center, and always powering and improving from within.Interbrand project page New Logo and Identity for Qualcomm by Interbrand Logo. New Logo and Identity for Qualcomm by Interbrand 3D render logo. New Logo and Identity for Qualcomm by Interbrand Monogram.

The old logo was a bit of a mess, with too many inconsistencies to pull off the "mm" ligature at the end: The "Q" was way too bold, the "u" far too squared and condensed, and the "m"s were the only pieces with rounded corners. The new logo retains the essence of the old one -- which, quirks and all, had its good share of equity -- but redraws it pretty much perfectly. The thicknesses of all letters match, the proper capitalization of the word is more readable, and the "mm" is now a much better integrated part of the wordmark. It still stands out as the only uppercase/unicase pair of letters but it is visually strong and unified. I'm certain there was an exploration to make the "m"s lowercase and match the roundedness of the other characters but I like that they stuck with the transistor-esque-looking diagonal "m"s. The subtle-shading rendering version gives the logo a softness that's kind of interesting.

New Logo and Identity for Qualcomm by Interbrand Samples of the old identity. New Logo and Identity for Qualcomm by Interbrand Custom type family, designed in collaboration with A2-TYPE. New Logo and Identity for Qualcomm by Interbrand 3D version of the typeface.

I probably would have complained about it, but I wonder if they tried to do the lowercase "m" in the typeface an inverted "w" to keep the diagonals from the logo. Maybe it could have given the typeface one more level of proprietary-ness as, for the most part, it looks like any number of rounded sans serifs out there. It's nice, no doubt.

New Logo and Identity for Qualcomm by Interbrand Icon set.

Not so sure about these icons, in either variation. The layered ones are a little more interesting but they look fuzzy.

The design system is based on layers that show Qualcomm is at the core of innovating these platforms (Artificial intelligence, Internet of things, Automotive and Mobile). Their products and the products their customers create, always exist on the top most layer of the system. Qualcomm's brand colors are found on the lower most layers to reinforce that their inventions and breakthroughs are there to support their customers' next innovation or product.Interbrand provided text New Logo and Identity for Qualcomm by Interbrand Spec sheets. New Logo and Identity for Qualcomm by Interbrand New Logo and Identity for Qualcomm by Interbrand Presentation.

I like the concept that they are employing for applications, it's a nice metaphor and gives the applications some purpose. The thick-plastic-like layers look attractive and techie but I do wonder how easy it is to implement this system as the identity elements aren't as straightforward as usual. The color palette strikes a good balance of looking techie but not too blunt or obtuse or even the other extreme of super-happy-friendly vibes.

New Logo and Identity for Qualcomm by Interbrand Tradeshow. New Logo and Identity for Qualcomm by Interbrand Signage. Qualcomm Snapdragon is the brand's global flagship mobile product, producing premium platforms for innovation in the mobile category. One of the goals of the rebrand is to take the equity that exists within the Snapdragon product brand and funnel it back to the Masterbrand.Interbrand provided text New Logo and Identity for Qualcomm by Interbrand Snapdragon logo, before and after. New Logo and Identity for Qualcomm by Interbrand Snapdragon logo. New Logo and Identity for Qualcomm by Interbrand Ad. New Logo and Identity for Qualcomm by Interbrand Chips.

Given that this is a business to business company and not consumer-facing, this is all relatively exciting -- especially considering how mediocre the logo and identity looked before. Overall, this is a solid evolution that better represents a company as big and influential as Qualcomm.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Kn1-XIE5TlY/new_logo_and_identity_for_qualcomm_by_interbrand.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_qualcomm_by_interbrand.php Tue, 30 Jan 2018 04:32:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_qualcomm_by_interbrand.php
Categories: News

Spotted: New Logo and Identity for Beach Soccer Czech Republic by Code Switch

Brand new - Mon, 01/29/2018 - 19:25
New Logo and Identity for Beach Soccer Czech Republic by Code Switch Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo for Ville de Thetford by Paralèlle

Brand new - Mon, 01/29/2018 - 19:25
New Logo for Ville de Thetford by Paralèlle Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/SWPtWz3WPBk/new_logo_for_ville_de_thetford_by_paralelle.php https://www.underconsideration.com/brandnew/archives/new_logo_for_ville_de_thetford_by_paralelle.php Mon, 29 Jan 2018 11:43:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_ville_de_thetford_by_paralelle.php
Categories: News

Linked: Visit Malaysia 2020 Logo

Brand new - Mon, 01/29/2018 - 16:10
The Malaysia Tourism Promotion Board recently introduced this logo to promote tourism to Malaysia in 2020 and reach a total of 36 million tourists by that year. In other news, the search for the world's, all-time worst logo in history is over. Visit Malaysia 2020 Logo Visit Link The Malaysia Tourism Promotion Board recently introduced this logo to promote tourism to Malaysia in 2020 and reach a total of 36 million tourists by that year. In other news, the search for the world's, all-time worst logo in history is over. http://feedproxy.google.com/~r/ucllc/brandnew/~3/DbG3RVreajE/visit_malaysia_2020_logo.php https://www.underconsideration.com/brandnew/archives/visit_malaysia_2020_logo.php Mon, 29 Jan 2018 06:12:02 -0600 https://www.underconsideration.com/brandnew/archives/visit_malaysia_2020_logo.php
Categories: News

Noted: New Logo and Identity for Callen-Lorde by Mother Design

Brand new - Mon, 01/29/2018 - 16:10
(Est. 1983) "Callen-Lorde is the global leader in LGBTQ healthcare. Since the days of Stonewall, we have been transforming lives in LGBTQ communities through excellent comprehensive care, provided free of judgment and regardless of ability to pay. In addition, we are continuously pioneering research, advocacy “Safe Space” New Logo and Identity for Callen-Lorde by Mother Design

(Est. 1983) "Callen-Lorde is the global leader in LGBTQ healthcare. Since the days of Stonewall, we have been transforming lives in LGBTQ communities through excellent comprehensive care, provided free of judgment and regardless of ability to pay. In addition, we are continuously pioneering research, advocacy and education to drive positive change around the world, because we believe healthcare is a human right. Callen-Lorde Community Health Center provides sensitive, quality health care and related services targeted to New York's lesbian, gay, bisexual, and transgender communities -- in all their diversity -- regardless of ability to pay. To further this mission, Callen-Lorde promotes health education and wellness, and advocates for LGBT health issues."

Design by
Mother Design (New York, NY)

Related links
Mother Design project page
Callen-Lorde news page

Relevant quote
Moved by their decade long contributions to the city and the LGBTQ community, we partnered with Callen-Lorde to create a new identity that could speak to the spirit and vibrancy of the historic organization and its patients and help to differentiate it within the public healthcare space.

Drawing inspiration from the guerilla marketing that came from the AIDS crisis of the 1980s, we created a bold and colorful identity system to work across every touch point. From their website to promotional materials, the new identity deliberately shies away from traditional corporate branding and works to modernize the organization’s public face, while maintaining a deep consideration to the history of the community and its values.

Images (opinion after)

New Logo and Identity for Callen-Lorde by Mother Design Logo. New Logo and Identity for Callen-Lorde by Mother Design New Logo and Identity for Callen-Lorde by Mother Design Logo pattern in 1-line and 2-line lock-ups. New Logo and Identity for Callen-Lorde by Mother Design Business cards. New Logo and Identity for Callen-Lorde by Mother Design Letterhead. New Logo and Identity for Callen-Lorde by Mother Design Posters. New Logo and Identity for Callen-Lorde by Mother Design Brochures. New Logo and Identity for Callen-Lorde by Mother Design Buttons.

Opinion
The old logo wasn’t very inspiring but it got the point across as to what it was (since it spelled it out) and made specific references to its LGBTQ focus through the triangle replacing the hyphen in the name and the strip of the rainbow flag. I had not heard of this organization before so when the new logo first popped up in my inbox — because of the name and the execution — I thought it was a fashion brand. I really like its look and the execution is spot on (both of the logo and the applications) but I wonder if it’s the right approach? It seems to favor personality over functionality, where with the old logo if I needed the services the center provides and went to their website I would immediately think “Yes, I’m in the right place, this is a health center”, whereas right now I would need to go through a bunch of pages to feel confident I’m not just gonna get a new hoodie with a cool logo. Then again, breaking from the expectations — especially when it comes to healthcare centers where brand expectations are pretty low — can be the right approach.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/s93CnNQhbIs/new_logo_and_identity_for_callen_lorde_by_mother_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_callen_lorde_by_mother_design.php Mon, 29 Jan 2018 05:51:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_callen_lorde_by_mother_design.php
Categories: News

Reviewed: New Logo and Packaging for Juiceman by Nomad

Brand new - Mon, 01/29/2018 - 12:55
Launched in 2015, Juiceman is a brand of cold-pressed juices available in the UK. It's notoriety comes, in part, because it was founded by model and actor Andrew Cooper -- Exhibit A: Diet Coke ad, Exhibit B: The Royals -- who apart from, yes, being “Tight Squeeze” New Logo and Packaging for Juiceman by Nomad

Launched in 2015, Juiceman is a brand of cold-pressed juices available in the UK. It's notoriety comes, in part, because it was founded by model and actor Andrew Cooper -- Exhibit A: Diet Coke ad, Exhibit B: The Royals -- who apart from, yes, being a very attractive dude is actually very much into juices, having bought a farm to grow his own ingredients years ago, before launching the company and in 2016 published a book (perhaps unsurprisingly called Juiceman) on juices. The company does an effort to have zero waste and repurposes all of its by-product to make teas, scrubs and organic dehydrated pet treats and Andrew is a brand ambassador for Macmillan Cancer Support, so it's all a good way to capitalize on his fame. Recently, Juiceman introduced a new identity and packaging designed by London, UK-based Nomad.

Nomad has been working with Mr. Juiceman (the handsome chap from those Diet Coke ads) to create a brand new brand that's packed full of authenticity and attitude. Enough of the kale and the codswallop. We're all fed up being made to feel guilty. Juiceman is about good vibes, living life, and healthy hedonism. We call this Fuel for Modern Living.

Juiceman is a purely positive brand, with no artificial ingredients. Made from fresh, vibrant colours, uplifting illustrations, and copy that packs a punch. Made for maximum stand-out on the shelves of supermarkets across the globe.

[Rock 'n' Roll is the] magic ingredient. Designed to ensure we don't take ourselves too seriously. It's just juice after all. So whether you repaying for the night before, or paying it forward for the future, remember:  Juiceman doesn't judge.Nomad provided text New Logo and Packaging for Juiceman by Nomad Brand positioning. New Logo and Packaging for Juiceman by Nomad Logo (with subtle animation).

The old logo was not good at all, unless each juice was squeezed by bare hands and all the workers' hands were tinted from squeezing beets and kale all day long. There was also something murder-y about it, with the inked palm. The wordmark was fine, I guess, but far from interesting. The new logo is interesting, for sure, although I'm not exactly sure what is going on with it. After seeing the animation I would come to the conclusion that's either depicting a smile or a juice-compressing technique. Either way, it's not the most attractive of logos and even by Rock 'n' roll standards there is something very awkward about how the two lines of text come together, especially the "I" over the "A". I'm also not keen on the logo breaking the "Juiceman" name into "Juice" and "Man" as it takes away from one key point of recognition for the brand.

New Logo and Packaging for Juiceman by Nomad Color palette. New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad Typography. New Logo and Packaging for Juiceman by Nomad Fruit and vegetable illustrations. New Logo and Packaging for Juiceman by Nomad "Raw & Real" ingredients.

The ingredients, as it were, are much more engaging and cool than the logo, mixing rough-hewn illustrations and typography that, even though the play slightly on the cliché of looking organic, work nicely in combination and convey a bold, youthful attitude for the brand.

New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad Animations. New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad Samples of old packaging.

The old packaging... same thing as the logo (especially since it's basically the logo on a bottle)... and also not very appetizing to have a giant dirty hand on a drinking product. Granted, easy to spot on the shelves -- as long as the contents are dark (that milky-looking product above on the right) is basically unbranded.

New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad Renders of various flavors. New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad Packaging in real life.

The energy of the illustrations on their own sort of falters in application. I realize there isn't a lot of room to play with on those clear labels but there is something very straightforward about the bottles that lacks excitement and perhaps it's the desire to show off the product inside through clear labels that doesn't allow the design elements to really stand out. The new bottles are infinitely better than the old ones for sure but it feels like each element -- logo, juice name, and illustrations -- are each on their own but happened to find themselves in the same place and weren't sure what to do together.

New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad New Logo and Packaging for Juiceman by Nomad Renders of other products. New Logo and Packaging for Juiceman by Nomad Website. New Logo and Packaging for Juiceman by Nomad App. New Logo and Packaging for Juiceman by Nomad Posters. Identity introduction.

Overall -- and perhaps I was too critical of the details -- this is a major improvement that gives Juiceman a more clear personality and tone of voice that is bold, vibrant, and accessible while upgrading the shelf presence from something that looked home-spun to a mainstream consumer product.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/uR7XI_YMETY/new_logo_and_packaging_for_juiceman_by_nomad.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_juiceman_by_nomad.php Mon, 29 Jan 2018 04:52:39 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_juiceman_by_nomad.php
Categories: News

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