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News

Linked: Papa John's Maybe New Logo

Brand new - Tue, 10/02/2018 - 15:45
Papa John's has filed a new logo with the U.S. Patent and Trademark Office. No official indication yet that it will be used. Papa John's Maybe New Logo Visit Link Papa John's has filed a new logo with the U.S. Patent and Trademark Office. No official indication yet that it will be used. http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZN_IC3tJOGE/papa_johns_maybe_new_logo.php https://www.underconsideration.com/brandnew/archives/papa_johns_maybe_new_logo.php Tue, 02 Oct 2018 06:03:49 -0600 https://www.underconsideration.com/brandnew/archives/papa_johns_maybe_new_logo.php
Categories: News

Noted: New Logo for Travel Channel

Brand new - Tue, 10/02/2018 - 15:45
(Est. 1987) "Travel Channel is an American basic cable and satellite television channel that is owned by Discovery, Inc., which had previously owned the channel from 1997 to 2007. The channel is headquartered in Chevy Chase, Maryland, United States. It features documentaries, reality, and how-to “Safe Travels Vowels” New Logo for Travel Channel

(Est. 1987) "Travel Channel is an American basic cable and satellite television channel that is owned by Discovery, Inc., which had previously owned the channel from 1997 to 2007. The channel is headquartered in Chevy Chase, Maryland, United States. It features documentaries, reality, and how-to shows related to travel and leisure around the United States and throughout the world. Programming has included shows on African animal safaris, tours of grand hotels and resorts, visits to significant cities and towns across the world, programming about various foods across the world, and programming about ghosts and the paranormal in notable buildings. As of February 2015, Travel Channel is available to approximately 91.5 million households (78.6% of households with television) in the United States." (Wikipedia)

Design by
N/A

Related links
Travel Channel news page
2011 Brand New post

Relevant quote
Coinciding with all of this is an update and re-design of the network logo, as you see above. The network name remains the same, but there’s a visually abbreviated handle (“Trvl”), an updated type treatment and a more subdued color palette. Accompanying that, you may also notice some new graphics and a generally more streamlined look when visiting travelchannel.com – designed to create a visual experience that’s more readable and simpler to navigate.

Images (opinion after)

New Logo for Travel Channel Logo. New look video. (You can change the video quality to HD, for some reason it's embedding at the lowest res possible.)

Opinion
In 2013 the Travel Channel added an obnoxious giant arrow behind what was otherwise a decent wordmark — the one we last saw here in 2011 — making it look like a cheap travel agency. While it would normally be good news that such a logo is being changed, the new logo only bears bad news. For some unexplainable reason, the new logo features no vowels. It is beyond me what concept this serves, especially when the name of the channel remains vowel-full. But let’s assume, it’s a fantastic concept and that it makes perfect sense… the execution is quite bad as well. It’s not terrible, but it’s not good in any way. They only had four letters to integrate and each of them look like they belong in different fonts, while the arrow shares none of the traits of the letters. “CHANNEL” underneath has its own agenda going, rocking some major ink traps. Based on the promo video, it looks like Travel Channel is now about haunted places and paranormal stuff but the scariest thing you will find in their programming is this new logo.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sqcEWHLcEYY/new_logo_for_travel_channel.php https://www.underconsideration.com/brandnew/archives/new_logo_for_travel_channel.php Tue, 02 Oct 2018 05:43:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_travel_channel.php
Categories: News

Reviewed: New Crest and Identity for FC Barcelona by Summa

Brand new - Tue, 10/02/2018 - 12:30
Established in 1899, FC Barcelona is one of the most well known and successful football teams in the world with far too many titles and accomplishments to list in one paragraph. The Catalan team has attracted some of the best players in the world over “Barça gets Versed in Digital Reproduction” New Crest and Identity for FC Barcelona by Summa

Established in 1899, FC Barcelona is one of the most well known and successful football teams in the world with far too many titles and accomplishments to list in one paragraph. The Catalan team has attracted some of the best players in the world over the decades, including Johan Cruyff, Ronaldo, and Lionel Messi, among many others. Last week, the club introduced a revised crest and new identity designed by Spanish firm Summa.

FC Barcelona has updated its crest to suit modern times. Since its last update in 2001, the context, society and technology have changed enormously, and so must the Club's identifying features.

This evolution is faithful to the historic elements in the crest and also makes it easier to reproduce, especially in the increasingly important digital media. Its features include greater balance and power in the blue and maroon colours, a more prominent football, as the iconic representation of the Barça style of play, simpler, more homogenised shapes and colours and the elimination of the FCB acronym, not explanatory and in disuse.Summa provided text Your browser does not support the video tag. Logo evolution. The main features of the new crest are greater balance and power in the blue and maroon colours, greater presence of the ball, an iconic element that represents the Barça style of play, and simplicity and homogenisation of the shapes and colours. A more harmonious crest that still maintains its shape and essence.Summa project page New Crest and Identity for FC Barcelona by Summa Crest updates. New Crest and Identity for FC Barcelona by Summa Logo.

It goes without saying that the very best decision was to not mess with the crest in any significant way. I'm all for changing crests to modern logos -- à la Juventus -- but I think a team like FC Barcelona will simply never be able to change. Over the years, the team hasn't been too shy about making updates, so this new update isn't as controversial or unexpected. All the changes are an improvement, making the logo simpler, easier to read, and more efficient to reproduce. Getting rid of all the thin black strokes on the inside alone should be a national celebration. The color combo is still a little whack, lacking some contrast but not much you can do there. The one thing that does bother me is that the top two quadrants, the sides that touch the crest do not follow the curves of the crest, especially the white/red cross that I think could have easily hugged the curve. Nonetheless, it's an update that should incite little ire from fans and, in this realm, that's the biggest win possible.

I'm not super excited about the new wordmark (or font in general) but it's not bad by any means. It just feels at odds with the crest.

As a result of this process and the new strategy, we have opted for two official brand expressions: FC Barcelona for everything relating to the institution and football, and Barça, a very popular expression which had not previously been given official status.

The second name now identifies everything related to all other sports and the knowledge, social change and entertainment areas. Areas that speak for themselves, because Barça is more than a club.Summa project page Your browser does not support the video tag. Your browser does not support the video tag. Sub-brands.

The sub-brand system is pretty straightforward and it may seem "bland" but when you look at the logo-itis they had before, where everything had its own different logo, it's a most welcome approach.

To broaden the communicative register of the brand, we have designed a visual system inspired by its values and attributes, giving the club a distinctive, flexible voice, capable of adapting to the different contexts and audiences with which it interacts.

A system of colours, stripes and textures that can be adapted to the Club's different areas and fields of activity. And its own exclusive FC Barcelona typeface, based on the traits of the crest and the personality of the brand, which is versatile and capable of evolving.Summa project page Your browser does not support the video tag. New Crest and Identity for FC Barcelona by Summa New Crest and Identity for FC Barcelona by Summa Custom font.

The custom type family has some interesting qualities -- the way any angled strokes (like the "A" or "R") are squared off or the curve of the "A" -- but maybe it has one too many of them. The little slabs on the "C" and "S", for example, or the angles on the top bars of the "T" and "E". Pick one or two distinguishing characteristics and stick with those.

New Crest and Identity for FC Barcelona by Summa New Crest and Identity for FC Barcelona by Summa Patterns. New Crest and Identity for FC Barcelona by Summa Patterns with photos. New Crest and Identity for FC Barcelona by Summa Business cards. New Crest and Identity for FC Barcelona by Summa Letterhead.

The patterns are sort of okay. The idea of making one from the crest is good but the color combination of red and blue is taxing on the eyes and when paired with type as in the business cards, it borders on looking more cheap than elegant. Feels like there is some room for improvement on the institutional materials.

New Crest and Identity for FC Barcelona by Summa New Crest and Identity for FC Barcelona by Summa Kit. New Crest and Identity for FC Barcelona by Summa Flag.

The system will probably be less seen by the everyday fan and, in the end, it comes down to the crest and its value for fans. This is an evolution that will look great on merchandise and all communications for another 10 - 15 years until the next evolution... or until someone is crazy enough to completely change it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gRaRy0nAygQ/new_crest_and_identity_for_fc_barcelona_by_summa.php https://www.underconsideration.com/brandnew/archives/new_crest_and_identity_for_fc_barcelona_by_summa.php Tue, 02 Oct 2018 04:52:04 -0600 https://www.underconsideration.com/brandnew/archives/new_crest_and_identity_for_fc_barcelona_by_summa.php
Categories: News

Spotted: New Logo for Canadian Blood Services

Brand new - Mon, 10/01/2018 - 20:20
New Logo for Canadian Blood Services Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YdNXdTxX5KE/new_logo_for_canadian_blood_services.php https://www.underconsideration.com/brandnew/archives/new_logo_for_canadian_blood_services.php Mon, 01 Oct 2018 12:09:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_canadian_blood_services.php
Categories: News

Spotted: New Name and Logo for Xandr

Brand new - Mon, 10/01/2018 - 19:15
New Name and Logo for Xandr Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/EPyuVegebUc/new_name_and_logo_for_xandr.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_xandr.php Mon, 01 Oct 2018 11:48:57 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_xandr.php
Categories: News

Linked: New Idents for BBC Two

Brand new - Mon, 10/01/2018 - 16:00
Nice, abstract new set of idents for BBC Two, spearheaded by Superunion and BBC Creative, working with various animators/motion graphic artists. New Idents for BBC Two Visit Link Nice, abstract new set of idents for BBC Two, spearheaded by Superunion and BBC Creative, working with various animators/motion graphic artists. http://feedproxy.google.com/~r/ucllc/brandnew/~3/7iXrVmoMGgI/new_idents_for_bbc_two.php https://www.underconsideration.com/brandnew/archives/new_idents_for_bbc_two.php Mon, 01 Oct 2018 05:49:49 -0600 https://www.underconsideration.com/brandnew/archives/new_idents_for_bbc_two.php
Categories: News

Noted: New Logo for Smithsonian Institution by Fisk Studio

Brand new - Mon, 10/01/2018 - 16:00
(Est. 1846) "The Smithsonian Institution is the world's largest museum, education, and research complex, with 19 museums and the National Zoo--shaping the future by preserving our heritage, discovering new knowledge, and sharing our resources with the world. The Institution was founded in 1846 with funds “Here Comes the Sun” New Logo for Smithsonian Institution by Fisk Studio

(Est. 1846) "The Smithsonian Institution is the world's largest museum, education, and research complex, with 19 museums and the National Zoo--shaping the future by preserving our heritage, discovering new knowledge, and sharing our resources with the world. The Institution was founded in 1846 with funds from the Englishman James Smithson (1765-1829) according to his wishes 'under the name of the Smithsonian Institution, an establishment for the increase and diffusion of knowledge.' We continue to honor this mission and invite you to join us in our quest."

Design by
Fisk Studio (Washington DC)

Related links
Fisk Studio project page

Relevant quote
One of the biggest changes was the newly added margin around the sun. The visual tension where the sun touched the sky was making the logomark difficult to see. Adding just a little margin allowed the sun to shine and made the logomark easier to recognize when treated small. It was also a strategic choice to remove the word "institution" from the primary logo lockup. Several studies were done in order to arrive at the conclusion that logomark recognition was at 2-3% without the inclusion of the word Smithsonian.

Images (opinion after)

New Logo for Smithsonian Institution by Fisk Studio Icon, before and after. New Logo for Smithsonian Institution by Fisk Studio Logo. New Logo for Smithsonian Institution by Fisk Studio Lock-ups and icon. New Logo for Smithsonian Institution by Fisk Studio Color variations. New Logo for Smithsonian Institution by Fisk Studio Co-branding. New Logo for Smithsonian Institution by Fisk Studio Guidelines cover. New Logo for Smithsonian Institution by Fisk Studio Guidelines website.

Opinion
In principle there is not much new here but I can imagine how big these small changes felt to the people at the Smithsonian. Removing the word “Institution” from the logo — not from the name — probably required a hundred meetings but it makes a huge difference as it allows the important word, “Smithsonian”, to stand out as much as possible and given that it’s already a long word, it needs all the breathing room it can get. The change to the sun icon is also small but significant as I think it accentuates the shape of the sun a lot better. I still like the old one but in terms of performance I like the new version better. I’m surprised there isn’t a tiny-use version for when the Smithsonian logo is locked-up with the other logos and the sun becomes extra hard to discern. Overall, this is an identity evolution probably no one will notice but it’s a great, quiet change that should serve institution well.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/963ejNugRrQ/new_logo_for_smithsonian_institution_by_fisk_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_for_smithsonian_institution_by_fisk_studio.php Mon, 01 Oct 2018 05:33:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_smithsonian_institution_by_fisk_studio.php
Categories: News

Reviewed: New Logo and Identity for 2018 Brand New Conference by UnderConsideration

Brand new - Mon, 10/01/2018 - 12:45
This past September we celebrated our 10th Brand New Conference -- we've been doing it for 9 years but in 2016 we did 2 of them so not yet our 10th anniversary -- in New York, NY. Having done it there four times before we “Concrete Jungle” New Logo and Identity for 2018 Brand New Conference by UnderConsideration

This past September we celebrated our 10th Brand New Conference -- we've been doing it for 9 years but in 2016 we did 2 of them so not yet our 10th anniversary -- in New York, NY. Having done it there four times before we weren't sure what we could draw from the city to base the identity on. Turned out, that that something was the easiest and most obvious thing about New York...

A few other links before getting into it Full set of photos of the materials here; believe it or not, the ones shown here are a limited selection. Our brief presentation during the conference with more behind the scenes photos, videos, and stories can be found here. A copy of the program, cube, and/or t-shirt can be purchased here. Concept

This year's identity is based on a cliché but we liked where that cliché took us so we went with it: New York is a "Concrete Jungle", ergo we are going to use concrete. This wasn't conceived as a metaphor but as the literal, core ingredient through which we would standardize all the materials. Later on, we realized that this concept was meant to be, as written down in the annals of hip hop 8 years ago...

Your browser does not support the video tag. Snippet of Empire State of Mind by Jay-Z featuring Alicia Keys. Wait for the TWO highlighted lyrics. The second one is everything.

Part of what makes New York a "Concrete Jungle" and, no big reveal here, are the buildings. Aside from being tall, one cool thing about New York buildings are the inscriptions carved unto some of them, regardless of whether they are a church, a bank, or a school. One of the great things about these inscriptions is the variety of typefaces and lettering they use.

New Logo and Identity for 2018 Brand New Conference by UnderConsideration A small sampling of etched inscriptions and signage on New York buildings. Top two photos by Paul Shaw, all others by Wally Gobetz.

One style that we thought we could expand on is the high-contrast sans serif with its calligraphic/chiseled structure. As a way to further channel the cacophony that New York can be we decided that instead of choosing just one font or type family we would use a bunch of high-contrast sans serifs together. We chose Chap (Black to be specific) from Schick Toikka as the primary font and we added Hoefler & Co.'s Peristyle, Typotheque's Valter, Fatype's Beausite, and Frere-Jones Type's Bosca and Bosca Compressed -- that are not yet available but we got to take out for a trial spin.

New Logo and Identity for 2018 Brand New Conference by UnderConsideration The five high-contrast sans serifs at play. No Logo

Although we had to decide on one treatment early on to use for the production that started six months before the conference, we decided to not have a single logo that would be repeated but instead allow the different typefaces to take on different configurations and allow the typography to set the tone.

New Logo and Identity for 2018 Brand New Conference by UnderConsideration The closest we got to a logo. New Logo and Identity for 2018 Brand New Conference by UnderConsideration Different logo-ish treatments. Concrete... For Real

To reiterate: what you will see in the images to follow is made with real concrete. All 1,112 covers; 1,342 badges; and 939 cubes. These are not renders.

Your browser does not support the video tag. Pouring concrete into molds -- just one of the many steps in the production process. Programs New Logo and Identity for 2018 Brand New Conference by UnderConsideration Program covers.

Once we decided to use concrete, the first step was figuring out how, where, and, well, HOW. We eventually decided we would apply it to the covers of the program, the attendee badges, and a little memento cube. The program has a slab glued on the cover, offset half an inch from the spine so that it would open smoothly. One unexpected -- and quite welcome -- outcome was that each slab of concrete came out in a different shade of gray and slightly different texture that yielded some pretty great variations.

New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration A few different views of the covers. New Logo and Identity for 2018 Brand New Conference by UnderConsideration Spine detail. The air bubbles added a great range of texture. New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration Close-ups of the typography.

If you are curious about how fragile a slab of concrete is on a book, we put it to the test: first we dropped it from the top of our roof but the tile glue we used proved to be too effective so we had to take more drastic measures...

Your browser does not support the video tag. Sound is NSFW. Two punchlines in this video, for the price of one. (Bonus: shot-by-shot comparison of punchline number two.)

For the interior of the program we went with a dense, boxy approach, much like what we had established on the website.

Your browser does not support the video tag. Sample spreads. Badges New Logo and Identity for 2018 Brand New Conference by UnderConsideration Badges.

We created the pieces of concrete for the badges before we even had a finalized design for the overall badge. We don't recommend this approach! But we've done so many badges by now that we knew we would be able to retrofit a design to the piece of concrete. Eventually it involved mixing the concrete with high-end Silly Winks -- we say that both sarcastically and as an oxymoron -- as well as a pretty nice gray stock from Colorplan (one of our sponsors) and adding each attendee's info on a label.

New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration A few different views of the badges. Cubes! New Logo and Identity for 2018 Brand New Conference by UnderConsideration Cubes.

These cubes don't really have a purpose other than them being little cubes made of concrete with "BNCONF" on them. We could have easily skipped them but after we did a prototype we were not able to let go off the idea. They are 2 × 2 &times 2 inches.

New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration A few different arrangements. Bags New Logo and Identity for 2018 Brand New Conference by UnderConsideration Bags.

A cloth tote bag didn't seem right this year as they are too floppy in contrast with concrete. We found some sturdy gray paper bags that, when filled with goodies, looked like a block of concrete -- with some imagination, sure. We thought it would be a good break from our past approaches to print the full schedule of the conference on the bags. Not the most useful schedule but we thought the typographic texture was rather cool (and the schedule was on the program as well so it wasn't like it was the only place to see it).

New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration A couple of views. T-shirts New Logo and Identity for 2018 Brand New Conference by UnderConsideration T-shirt.

We originally wanted to mix and match three or four different shades of heather gray as the t-shirt base but unfortunately the inventory was not in our favor. We selected a mid gray and printed some big Bosca type on it using water-based printing, which colors the fabric instead of putting ink on top of the fabric, so it has a super nice soft feel.

New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration A couple of details. Stage Letters New Logo and Identity for 2018 Brand New Conference by UnderConsideration Stage letters.

By now you are probably thinking "Oh, no, they didn't" and you would be right, we did not. The letters are not made out of concrete. We thought about it, no doubt, but then realized both how difficult it would be and how impossibly heavy they would come out. We worked with a local carpenter who makes props for the theater in town and he made them out of insulation foam and a very convincing paint job.

New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration New Logo and Identity for 2018 Brand New Conference by UnderConsideration From far away to up close. Screen Graphics

Last year we counted with the help of Studio TBT who created some awesome and snappy motion graphics. We thought we would earmark a budget for it this year but ultimately decided to spend that money on an endless supply of bags of concrete, so we were left to our own devices. Past speaker and friend of the agency, Mark Kingsley, who always prepares a soundtrack for the breaks during the conference had suggested a punk theme to this year's music and we took that as a cue to make some modest speaker introductions. We made three different "styles" and each one has a subtle flashing sequence at some point in the video.

Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Three different music clips and animations.

We realize these are not very impressive but perhaps you might be surprised to learn that the music and flashes were synched using... Keynote. A good lesson here is to do the best that you can with what you have. And this last little clip we think sums that up nicely with an animation that punches above its weight using only close-up photos of the cubes and some semi-randomly-placed typographic treatments that helped open each day of the conference. Sound on!

Your browser does not support the video tag. Opening intro for the conference. Instagram Love Your browser does not support the video tag. People sharing the conference materials on Instagram.

Many thanks to everyone that expressed their appreciation of the materials on Instagram. It's one of the most rewarding gestures for us.

That's it!

We have no idea where to go from here in terms of what 2019's identity will be made of or how it will be made but we are going to be in Vegas, so there is no shortage of inspiration. If you know you don't want to miss out, we are currently in pre-sale for the 2019 Brand New Conference on October 17 - 18!

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Dc1VaKZZREk/new_logo_and_identity_for_2018_brand_new_conference_by_underconsideration.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_2018_brand_new_conference_by_underconsideration.php Mon, 01 Oct 2018 05:04:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_2018_brand_new_conference_by_underconsideration.php
Categories: News

Announced: 2018 Brand New Conference: Swag

Brand new - Mon, 10/01/2018 - 12:45
If you are interested in a program, cube, or t-shirt from the conference we have a limited inventory available. Shipping included.  Swag

If you are interested in a program, cube, or t-shirt from the conference we have a limited inventory available. Shipping included.

Important: For the program, we are protecting it as best as we can but there is a possibility it will arrive chipped or somehow broken. There will be no exchanges, as we do not have many copies. It should be fine, as being glued to the book makes them quite sturdy.

U.S. Orders ONLY

We are not discriminating against anyone outside of the U.S. but the cost of shipping any of these items outside of the U.S. is VERY expensive -- $10 to $15 extra for Canada and Mexico; $20 to $30 extra anywhere else. If you still want to order, please email us and we can calculate costs and arrange payment.

Shipping included in prices below.

If you order 2 or 3 of the different items, they will arrive in separate packages -- these are not bundle-able.

T-shirt is printed on Bella Canvas heather using water-based printing, so it's super soft.

(After you add an item to cart, your cart will be accessible on a little floating square on the right edge of your browser.)

Program ($25)  Swag document.getElementById('ShopifyEmbedScript') || document.write('<\/script>'); Buy 2018 BNConf Program Cube ($15)  Swag document.getElementById('ShopifyEmbedScript') || document.write('<\/script>'); Buy 2018 BNConf Tote T-shirt ($10)  Swag document.getElementById('ShopifyEmbedScript') || document.write('<\/script>'); Buy 2018 BNConf T-shirt http://feedproxy.google.com/~r/ucllc/brandnew/~3/9ieIvEiXfg8/2018_brand_new_conference_swag.php https://www.underconsideration.com/brandnew/archives/2018_brand_new_conference_swag.php Mon, 01 Oct 2018 04:28:36 -0600 https://www.underconsideration.com/brandnew/archives/2018_brand_new_conference_swag.php
Categories: News

Spotted: New Logo for Quip

Brand new - Fri, 09/28/2018 - 20:05
New Logo for Quip Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/fB6t0kt6xaA/new_logo_for_quip.php https://www.underconsideration.com/brandnew/archives/new_logo_for_quip.php Fri, 28 Sep 2018 11:53:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_quip.php
Categories: News

Linked: Low-tech-ing it to the Max

Brand new - Fri, 09/28/2018 - 15:45
Not fully logo/identity/brand related but an interesting concept nonetheless worth thinking about: how do you make a website (or identity) that uses the least amount of resources possible? Low-tech Magazine gives it a try... "Low-tech Magazine's new identity consists of a single typographic move: to Low-tech-ing it to the Max Visit Link Not fully logo/identity/brand related but an interesting concept nonetheless worth thinking about: how do you make a website (or identity) that uses the least amount of resources possible? Low-tech Magazine gives it a try... "Low-tech Magazine's new identity consists of a single typographic move: to use the left-facing arrow in place of the hypen in the blog's name: LOW←TECH MAGAZINE." Their website actually looks great too. http://feedproxy.google.com/~r/ucllc/brandnew/~3/mNfEP0Od5ec/low-tech-ing_it_to_the_max.php https://www.underconsideration.com/brandnew/archives/low-tech-ing_it_to_the_max.php Fri, 28 Sep 2018 05:58:45 -0600 https://www.underconsideration.com/brandnew/archives/low-tech-ing_it_to_the_max.php
Categories: News

Noted: New Logo and Identity for ADL by Starfish

Brand new - Fri, 09/28/2018 - 15:45
(Est. 1913) "ADL is the world's leading anti-hate organization. Founded in 1913 in response to an escalating climate of anti-Semitism and bigotry, its timeless mission is to protect the Jewish people and to secure justice and fair treatment for all. Today, ADL continues to fight “Abridged” New Logo and Identity for ADL by Starfish

(Est. 1913) "ADL is the world's leading anti-hate organization. Founded in 1913 in response to an escalating climate of anti-Semitism and bigotry, its timeless mission is to protect the Jewish people and to secure justice and fair treatment for all. Today, ADL continues to fight all forms of hate with the same vigor and passion. A global leader in exposing extremism, delivering anti-bias education, and fighting hate online, ADL is the first call when acts of anti-Semitism occur. ADL's ultimate goal is a world in which no group or individual suffers from bias, discrimination or hate."

Design by
Starfish (New York, NY)

Related links
Starfish project page

Relevant quote
Contrary to many internal perspectives, ADL is not actually a civil rights organization, but rather an anti-hate organization. ADL combats hate wherever it appears, whether that’s in courts, in schools, on the streets, or online.

Galvanized by the tagline “Fighting Hate For Good.”, we undertook an exploratory to develop an identity that communicated anti-hate in a way that holds out hope and optimism for the future. We landed on the “bridge of hope” device as an activation element that could illustrate both what ADL fights against and what it fights for.

Images (opinion after)

New Logo and Identity for ADL by Starfish Logo. New Logo and Identity for ADL by Starfish Excerpt from the guidelines. New Logo and Identity for ADL by Starfish Regional office logos. New Logo and Identity for ADL by Starfish The "bridge of hope" device can be used to strike out negatives. New Logo and Identity for ADL by Starfish Or it can be used to highlight positives. New Logo and Identity for ADL by Starfish Poster. New Logo and Identity for ADL by Starfish Buttons.

Opinion
The old logo was fine. Nothing memorable but it did spell out what “ADL” stands for, which I think might still be needed as, at least to me, “ADL” doesn’t mean anything but “Anti-Defamation League” sure does and it’s something I recognize. Perhaps ADL has been trying to go the ACLU route, which has a successfully used acronym when being referenced and I don’t think ADL has that. But, perhaps, this logo will help. At first glance it’s not much; a simple (if a little clunky) sans serif with the crossbar of the “A” used as a striking/censoring device. Dubbed the “bridge of hope”, the bar has a nice concept to it and I like its flexibility to be used either to strike out something bad or to highlight something good. It’s not entirely groundbreaking stuff but it could potentially become ADL’s “thing”. While the idea all around is good, the execution is dry and attention to typography is lacking finesse. Nonetheless, fighting the good fight.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TTVw5AxGFfc/new_logo_and_identity_for_adl_by_starfish.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_adl_by_starfish.php Fri, 28 Sep 2018 05:43:04 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_adl_by_starfish.php
Categories: News

Reviewed: Friday Likes 261: From Auge Design, A Friend of Mine, and Daikoku Design Institute

Brand new - Fri, 09/28/2018 - 13:40
An elegant and richly produced range of projects this week, with work from Firenze, Melbourne, and Los Angeles. “From Auge Design, A Friend of Mine, and Daikoku Design Institute” Friday Likes 261

An elegant and richly produced range of projects this week, with work from Firenze, Melbourne, and Los Angeles.

Mutti Limited Edition by Auge Design Mutti Limited Edition by Auge Design

Mutti is a brand of canned tomatoes and other tomato-based products based in Italy and founded in 1899. For their presence at FICO Eataly World, a "food theme park" in Bologna, Mutti prepared a limited edition range of some of their products. Designed by Firenze-based Auge Design, the packaging includes a series of the best canned tomatoes you will ever see, with abstracted tomatoes in the background layered with beautiful gold typography and graphics -- it's kind of amazing that they are basically the same elements found on the everyday Mutti packaging. The sauce and concentrate packaging are also quite nice but the cans steal the show. See full project

Future Future by A Friend of Mine Future Future by A Friend of Mine

Future Future is a Japanese restaurant "filtered through Melbourne eyes" located in the suburb of Richmond, Victoria. The identity, designed by Melbourne-based A Friend of Mine, features a vertical, monospace logo in a funky bold sans serif that is probably not much to look at as a flat graphic but it has been amazingly translated into a chrome-plated, 3D-printed lettering that sits on the window of the small restaurant. While that would be enough, the logo is also made into fuzzy letters for the staff. I want both things, badly. A secondary element is a bitmap pattern that I'm not sure what its concept is but that nonetheless looks great on the window, as the chopstick sleeves, and as tissue paper to serve some of the food. Can you spot the "FUTURE" woven into the pattern? See full project

Dear Mayuko by Daikoku Design Institute Dear Mayuko by Daikoku Design Institute

Dear Mayuko is a cosmetics and beauty brand with five retail stores in Japan. Its main distinction from other beauty products is that theirs are made with ceresin, a natural moisturizing component found in silkworm cocoons and it's the shape of these that drives the identity and packaging designed by Los Angeles, CA- and Tokyo-based Daikoku Design Institute. Wether used as a single element, rearranged to form faces, used as a window to place other patterns, or as pattern themselves, the wobbly ovals create a unified, soft look across multiple categories of products. If the soft color palette and delicate typography are any indication, I'm switching to these products and away from my Tide-based beauty treatments. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-SfhTOG1DRs/friday_likes_261.php https://www.underconsideration.com/brandnew/archives/friday_likes_261.php Fri, 28 Sep 2018 05:13:00 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_261.php
Categories: News

Spotted: New Name and Logo for Vitalant by Monigle

Brand new - Fri, 09/28/2018 - 01:50
New Name and Logo for Vitalant by Monigle Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Name and Logo for Prisma Health

Brand new - Thu, 09/27/2018 - 20:30
New Name and Logo for Prisma Health Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vbvEc8aHtB4/new_name_and_logo_for_prisma_health.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_prisma_health.php Thu, 27 Sep 2018 12:25:10 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_prisma_health.php
Categories: News

Spotted: New Logo and Identity for AlunaGeorge by Acid Studio

Brand new - Thu, 09/27/2018 - 20:30
New Logo and Identity for AlunaGeorge by Acid Studio Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/OFdH5HC6UFA/new_logo_and_identity_for_alunageorge_by_acid_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_alunageorge_by_acid_studio.php Thu, 27 Sep 2018 12:20:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_alunageorge_by_acid_studio.php
Categories: News

Linked: ESPN Logo Quiz

Brand new - Thu, 09/27/2018 - 15:05
This celebrity athlete logo quiz is harder than I would have thought. I did embarrassingly bad, scoring 53%. Don't judge me. ESPN Logo Quiz Visit Link This celebrity athlete logo quiz is harder than I would have thought. I did embarrassingly bad, scoring 53%. Don't judge me. http://feedproxy.google.com/~r/ucllc/brandnew/~3/cF0ThRyfij4/espn_logo_quiz.php https://www.underconsideration.com/brandnew/archives/espn_logo_quiz.php Thu, 27 Sep 2018 06:22:23 -0600 https://www.underconsideration.com/brandnew/archives/espn_logo_quiz.php
Categories: News

Noted: New Name and Logo for Metro by T-Mobile

Brand new - Thu, 09/27/2018 - 15:05
(Est. 1994, previously MetroPCS) "Metro by T-Mobile, commonly referred to as simply Metro, is a prepaid wireless service brand in the United States that is part of T-Mobile US, Inc.. Metro by T-Mobile provides nationwide talk, text, and data depending on the plan services using “Can You Swoosh Me Now?” New Name and Logo for Metro by T-Mobile

(Est. 1994, previously MetroPCS) "Metro by T-Mobile, commonly referred to as simply Metro, is a prepaid wireless service brand in the United States that is part of T-Mobile US, Inc.. Metro by T-Mobile provides nationwide talk, text, and data depending on the plan services using GSM, HSPA, HSPA+ and 4G LTE networks. Metro previously operated the fifth largest mobile telecommunications network in the United States using code division multiple access (hence "PCS" in their name). The legacy MetroPCS CDMA network was decommissioned on June 21, 2015.[2] Its legacy 4G network using LTE will be integrated with T-Mobile US's own 4G LTE network. On September 24, 2018, T-Mobile announced that the brand MetroPCS will cease to exist in October 2018, becoming Metro by T-Mobile." (Wikipedia)

Design by
N/A

Related links
T-Mobile press release

Images (opinion after)

New Name and Logo for Metro by T-Mobile Logo. New Name and Logo for Metro by T-Mobile T-Mobile US CEO John Legere presents the new name and logo. New Name and Logo for Metro by T-Mobile Tom Keys, President of MetroPCS at T-Mobile, sports an embroidered logo.

Opinion
The old logo wasn’t great but there was something recognizable about it in its bold/light combo that made it stand out in retail applications. Whenever I have seen a MetroPCS store on the street, like, I remember seeing it. Not sure why. The new logo isn’t better or worse, it’s just another kind of lame. It maintains the “metro” treatment from before and then tacks on a swoosh that presents the always horrible T-Mobile logo. The swoosh is dumb, sure, but at least it’s presented relatively decently, creating a — I guess — memorable detail in how it crops the “m”. Don’t get me wrong, I don’t like this at all, but in the grand scheme of things, it doesn’t completely suck. The big problem — as we’ve experienced this week in spades — is the name. “MetroPCS” works, “Metro™ by T-Mobile" does not and it’s something no one that doesn’t work for T-Mobile or Metro™ by T-Mobile is going to call it ever. And “Metro”, as a single-word brand name, has no real merit or equity. Now, my last question is where can I get that bitchin’ leather jacket with the T-Mobile logo on it? So that I can avoid going there.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/XRO2XsNXcJI/new_name_and_logo_for_metro_by_t_mobile.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_metro_by_t_mobile.php Thu, 27 Sep 2018 06:13:59 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_metro_by_t_mobile.php
Categories: News

Reviewed: New Logo and Identity for Mailchimp by COLLINS and In-house

Brand new - Thu, 09/27/2018 - 15:05
Established in 2001, Mailchimp is a marketing platform for small businesses. Its core offering is one of the most popular email campaign and marketing delivery systems used by designers, non-designers, and pretty much everyone. There is no formal figure to be found, but their number “Going Bananas” New Logo and Identity for Mailchimp by COLLINS and In-house

Established in 2001, Mailchimp is a marketing platform for small businesses. Its core offering is one of the most popular email campaign and marketing delivery systems used by designers, non-designers, and pretty much everyone. There is no formal figure to be found, but their number of users is in the millions. Since its founding, they have now expanded into a "leading marketing platform for small businesses" (which, to be honest, I'm not sure what it means, but in principle it means that there is more to Mailchimp than email marketing). Yesterday, Mailchimp introduced a new identity designed by the San Francisco, CA, office of COLLINS and Mailchimp's in-house design team.

Disclaimer: Mailchimp has been a sponsor of our Brand New Conference since 2010 and has advertised on our blogs on and off since the mid to late 2000s. I have been using Mailchimp since 2010 (here is the first campaign we sent). My opinion is definitely influenced by this -- I would be kidding you if I said it wasn't. Luckily, the redesign rocks, so it makes writing this praising review a lot easier. I don't think it needs to be stated but it should be stated anyway: this post is not paid in any way by Mailchimp. If it gets too chummy it's simply a testament to how great they are as a company, a product, and a supporter of creative endeavors.

In partnership with the in-house Brand Team, we sought to capture and elevate the ineffable Mailchimp spirit, a potent combination of wry humor, modest celebration, and a dash of absurdity. We developed a new brand system that, in each element, works to maintain a precise balance between the sophisticated and the surreal (bucking reductive, over-simplified design trends), to better chart the company's unique path and expression. The solution seeks to amplify Mailchimp as beacon for its customers, a message to growing brands that growing up doesn't mean erasing your peculiarities.

The evolution retains all the elements that endeared the brand to its first fervent fans while creating space for Mailchimp to grow and speak with greater authority to a wider audience.COLLINS project page New Logo and Identity for Mailchimp by COLLINS and In-house Logo. With this redesign, we set out to retain all the weird, lovable elements that endeared our earliest customers to Mailchimp, while creating space for the brand to grow and connect with even more small businesses. We didn't want to lose our heritage in the process, so we focused on capturing the essence of what Mailchimp has always been.Mailchimp news New Logo and Identity for Mailchimp by COLLINS and In-house Logo animation. The Freddie icon has long been our brand's primary mark. We've simplified it a bit, with tweaks to its shape and fine details to make sure it looks great at any size.

Previously, our beloved logo script and Freddie icon had hierarchy issues and never appeared together. This meant the icon wasn't always recognizable on its own. Through a process of iteration and refinement, we've developed a wordmark that lives in harmony with the Freddie icon to build equity for both.Mailchimp design site New Logo and Identity for Mailchimp by COLLINS and In-house Freddie icon, before and after.

Mailchimp's script logo has always been a favorite of mine, even before Jessica Hische updated it and made it a hundred times better. In a sea of sans serif logos, their script stood out with personality and quirkiness. Their Freddie icon always seemed lost though as it was never meant to be locked up with the wordmark and sometimes it appeared as the hero, sometimes it disappeared, but it never quite established a link as being a logo. It's worth noting that originally, way back in 2001, Freddie and the wordmark lived together as designed by Mailchimp's co-founder, Ben Chestnut, and now they are back together again.

Freddie has been given a much needed single-color treatment -- there used to be one too before, but the main use was in color -- and simplified for wider reproduction; less fur, no "M" on the cap, cleaner ear, simpler hairline. All improvements that maintain the icon's equity but make for a much more functional device.

The biggest change, obviously, is the loss of the script. It was great and I will miss it. But the shift is made much easier by a new, equally quirky wordmark that gives not a single damn about the current trends in mainstream identity design and introduces a custom piece of typography with plenty of personality and a great visual presence that's impossible to ignore. My only complaint would be that I would have liked to see the "m" uppercased, especially since in communication about the redesign, they are making a big deal that the name of the company is not MailChimp anymore but Mailchimp, with lowercase "c" -- so much emphasis is placed on that change that it's odd that the wordmark doesn't follow suit. A squat "M" could have looked good too. But it's fine, it's all good, because that wordmark is delicious.

Settling on yellow as their brand color is a great move too. In part, yes, because bananas are yellow and monkeys eat bananas but also because it's such a non-web-platform color, where they all lean to blues and greens. This darker yellow feels both fun and sophisticated, especially when paired with black.

Cavendish Yellow is an energetic brand expression building recognition in moments when our voice must be clear and memorable. We anchor on a single color, used with purpose, to drive consistency across all properties.Mailchimp design site New Logo and Identity for Mailchimp by COLLINS and In-house Wordmark individual letters. Cooper Light is our brand typeface. It can be dressed-up and editorial or casual and approachable. You may have seen its larger cousin on dusty old funk records and inside questionable sandwich shops.Mailchimp design site New Logo and Identity for Mailchimp by COLLINS and In-house New Logo and Identity for Mailchimp by COLLINS and In-house New brand typeface, Cooper Light

The new core typeface is Cooper Light, which is a fine choice. This does build on the rising trend of slightly ironic type choices in part made popular by the Chobani redesign. Going with a light serif does diverge a little, as the trend points towards bolder, sharper serifs.

Our new illustration style allows us to communicate about complex tools and marketing practices in a simpler and more human way.

To create the art for this system, we worked with a number of different illustrators around the world in addition to relying on our internal design team. By introducing a variety of artistic voices into our brand, we make room for a diversity of perspectives and visual styles.

Our new animation style is a natural extension of the illustration. We create a moving world where creatures, characters, and objects appear free but observed, and familiar but abstracted. We capture the key qualities of the illustrations through movement, and play with motion in unexpected ways. We also use animations to uncover or enhance moments of surprise found in the content.Mailchimp design site New Logo and Identity for Mailchimp by COLLINS and In-house Illustrations. New Logo and Identity for Mailchimp by COLLINS and In-house New Logo and Identity for Mailchimp by COLLINS and In-house New Logo and Identity for Mailchimp by COLLINS and In-house Animated illustrations. New Logo and Identity for Mailchimp by COLLINS and In-house And a few more.

The illustrations are fun and weird, especially when they are animated. If you peruse the Mailchimp website sometimes they feel TOO weird and ambiguous. I also get a slight Dropbox illustration vibe, although these are all far more interesting. And weird. I'm not super crazy about the illustration-heavy approach but, on the other hand, I don't know what else it could be.

New Logo and Identity for Mailchimp by COLLINS and In-house New Logo and Identity for Mailchimp by COLLINS and In-house Type and illustration together.

When paired with type and some color, the illustrations take on a great Dr. Seuss vibe.

New Logo and Identity for Mailchimp by COLLINS and In-house Online presence. Exploration and experimentation live at the heart of our brand photography. It finds a message in unexpected places and tells a story through surreal scenes and dreamy landscapes.Mailchimp design site New Logo and Identity for Mailchimp by COLLINS and In-house Brand photography. New Logo and Identity for Mailchimp by COLLINS and In-house Magazine.

I'm on the fence about the brand photography. It's something that can veer into punchline territory very easily. Like, the person jumping photo is cool but what in the world is the woman doing in between two sheets of acrylic? It starts to get too artsy and interpretative in a pretentious way.

New Logo and Identity for Mailchimp by COLLINS and In-house Newspaper.

One caveat on the redesign might be how much freedom they will now have in all their materials as, up until now, the Mailchimp in-house team has done some amazing, colorful, vibrant, weird, variedly-styled projects that this more defined style could potentially be limiting. (You can get a sense of what I'm talking about here). Overall, though, this is a fantastic update that maintains the weirdness of the company but delivers it in a new grown up style that feels authentic, unique, and bananas.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/E__qWNkRpxc/new_logo_and_identity_for_mailchimp_by_collins_and_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mailchimp_by_collins_and_in_house.php Thu, 27 Sep 2018 05:17:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mailchimp_by_collins_and_in_house.php
Categories: News

Spotted: New Name and Logo for Tucson Sugar Skulls

Brand new - Thu, 09/27/2018 - 15:05
New Name and Logo for Tucson Sugar Skulls Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

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