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Spotted: New Logo and Identity for Scayle by Nexoi

Brand new - Wed, 07/25/2018 - 15:45
New Logo and Identity for Scayle by Nexoi Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/0wBsm9SkLLk/new_logo_and_identity_for_scayle_by_nexoi.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_scayle_by_nexoi.php Wed, 25 Jul 2018 08:03:51 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_scayle_by_nexoi.php
Categories: News

Linked: Champion is Having a Moment

Brand new - Wed, 07/25/2018 - 14:45
Athletic apparel brand, Champion, has seen a rise in popularity of its logo used in clothing and apparel, perhaps jumping the shark with these $100, 14K gold-plated sterling silver necklaces. Champion is Having a Moment Visit Link Athletic apparel brand, Champion, has seen a rise in popularity of its logo used in clothing and apparel, perhaps jumping the shark with these $100, 14K gold-plated sterling silver necklaces. http://feedproxy.google.com/~r/ucllc/brandnew/~3/2ccwlSSzPr8/champion_is_having_a_moment.php https://www.underconsideration.com/brandnew/archives/champion_is_having_a_moment.php Wed, 25 Jul 2018 10:10:16 -0600 https://www.underconsideration.com/brandnew/archives/champion_is_having_a_moment.php
Categories: News

Noted: New Logo and Identity for Social Mobility Foundation by Jones Knowles Ritchie

Brand new - Wed, 07/25/2018 - 14:45
(Est. 2006) "The Social Mobility Foundation (SMF) is a charity which aims to make practical improvement in social mobility for young people from low-income backgrounds. It runs free of charge programmes of mentoring, internships, university application support (including trips to universities and help with personal “Movin’ on Up” New Logo and Identity for Social Mobility Foundation by Jones Knowles Ritchie

(Est. 2006) "The Social Mobility Foundation (SMF) is a charity which aims to make practical improvement in social mobility for young people from low-income backgrounds. It runs free of charge programmes of mentoring, internships, university application support (including trips to universities and help with personal statements, aptitude tests and interviews) and career and skills workshops to support young people through their sixth-form and university years. Currently taking on a new cohort of over 1,600 young people every year, the SMF has offices in Birmingham, Glasgow, Liverpool, London, Manchester and Newcastle and runs residential programmes for young people from the Isle of Wight to the Western Isles of Scotland across 11 career sectors (Accountancy, Architecture, Banking & Finance, Biology & Chemistry, Business, Engineering & Physics, Law, Media & Communications, Medicine, Politics, and Technology). The SMF also runs what is believed to be the world's only Social Mobility Employer Index, which ranks the country's top employers on the actions they take to ensure they are open to talent from all backgrounds."

Design by
Jones Knowles Ritchie

Related links
N/A

Relevant quote
“The team at the Social Mobility Foundation are extremely busy offering connections, training and support to over 1,500 young people a year, so we had to come up with a bold solution that was simple to execute across key touchpoints,” says Sean Thomas, executive creative director at Jones Knowles Ritchie.

“Social mobility is ultimately defined by free movement between different levels in society, which we captured in a visual metaphor of the travelling ‘o’ in the animation. We also really made use of the fact that the Social Mobility Foundation is all about filling in the blanks, and letting young people’s talent do the rest.”

Images (opinion after)

New Logo and Identity for Social Mobility Foundation by Jones Knowles Ritchie Samples of old identity. New Logo and Identity for Social Mobility Foundation by Jones Knowles Ritchie Logo. Your browser does not support the video tag. Social media content. New Logo and Identity for Social Mobility Foundation by Jones Knowles Ritchie Posters. New Logo and Identity for Social Mobility Foundation by Jones Knowles Ritchie New identity.

Opinion
The old logo wasn’t great but it wasn’t terrible either; typeset in Gill Sans like most things UK it featured a thing that was distorted in perspective and somehow meant to convey social mobility. It didn’t. The new logo is a great visual interpretation of the name of the organization and presents it as a simple puzzle that is quite rewarding. The execution is spot on and the extension of the idea into expanded messaging is fantastic. In motion I love the added behavior of the words moving horizontally as if the “O” was the frog in Frogger, waiting for the right moment to move forward — perhaps a convoluted but interesting metaphor (in my mind) of young people moving up. The applications are okay and the duotone photographs work well in this particular color palette. Overall, a great improvement for the organization.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jZplLRZU8PU/new_logo_and_identity_for_social_mobility_foundation_by_jones_knowles_ritchie.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_social_mobility_foundation_by_jones_knowles_ritchie.php Wed, 25 Jul 2018 10:04:36 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_social_mobility_foundation_by_jones_knowles_ritchie.php
Categories: News

Reviewed: New Logo and Identity for RightShip by Self-titled

Brand new - Wed, 07/25/2018 - 14:45
Established in 2001, RightShip is one of the leading maritime risk management and environmental assessment organizations globally. With offices in London, Melbourne, and Houston, its main product is RightShip Qi, a predictive online ship-vetting platform that utilizes big data and predictive analytics to help its “Ship it Good” New Logo and Identity for RightShip by Self-titled

Established in 2001, RightShip is one of the leading maritime risk management and environmental assessment organizations globally. With offices in London, Melbourne, and Houston, its main product is RightShip Qi, a predictive online ship-vetting platform that utilizes big data and predictive analytics to help its customers manage marine risk by identifying and eliminating substandard ships from their supply chain. In other words, it helps customers choose the right ship to move stuff through the ocean. Recently, RightShip introduced a new identity designed by Prahran, Australia-based Self-titled.

New Logo and Identity for RightShip by Self-titled Samples of old identity. An evolved brand identity single-mindedly reinforces RightShip's driving commitment to safety through both a forward focussed arrow and signature orange - a colour synonymous with maritime safety.Self-titled project page New Logo and Identity for RightShip by Self-titled Logo.

The old logo had the right idea of referencing nautical signaling flags and keeping the design simple. Its main problem was the awkward white space that left the ribbon graphic floating. Also, the old identity around the logo wasn't very good. The new logo may not look like much or come across as overly exciting but it works really well for this company. For one, and my favorite part about it, the logo looks like a ship from above. It also manages to maintain a reference to the nautical flags as pointy triangles are a big part of that language. The use of orange -- big in the maritime world -- is probably not surprisin' but it definitely looks bitchin'. And, lastly, the typography inside the arrow is perfectly right; a condensed, no nonsense sans serif -- Simplon from Swiss Typefaces -- that isn't trying to be trendy or approachable but instead looks trusted and efficient.

New Logo and Identity for RightShip by Self-titled Guidelines. New Logo and Identity for RightShip by Self-titled Business cards. New Logo and Identity for RightShip by Self-titled Brochure covers.

The applications, like the logo, are pretty straightforward but the simplicity and boldness of the logo works great to accentuate the simple layouts that use the same font as the logo on top of cool pictures of ships doing ship things.

New Logo and Identity for RightShip by Self-titled New Logo and Identity for RightShip by Self-titled Ads. In 2016, RightShip developed Qi - this predictive online platform harnesses big data, predictive analytics and real-time risk assessments in order to improve maritime safety and efficiency.

Self-titled created the name, branding and campaign language for this industry leading tool. Pronounced 'key', the name is an acronym for Qualitative Index and works as an addition to the master brand arrow.Self-titled project page New Logo and Identity for RightShip by Self-titled RightShip Qi logo. New Logo and Identity for RightShip by Self-titled New Logo and Identity for RightShip by Self-titled RightShip Qi materials. RightShip Qi introduction video. New Logo and Identity for RightShip by Self-titled Flag.

Overall, this might not win Most Inspiring Identity of the Year but I think it's a really well crafted identity that fits the client and the customers of the client while adding a bit of sophistication to an industry that probably doesn't see much good graphic design sail its way.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/F0VIG18iJfE/new_logo_and_identity_for_rightship_by_self_titled.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rightship_by_self_titled.php Wed, 25 Jul 2018 09:34:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rightship_by_self_titled.php
Categories: News

Spotted: New Logo for Mount Sunapee by Proportion

Brand new - Wed, 07/25/2018 - 14:45
New Logo for Mount Sunapee by Proportion Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/b2hZVifspUo/new_logo_for_mount_sunapee_by_proportion.php https://www.underconsideration.com/brandnew/archives/new_logo_for_mount_sunapee_by_proportion.php Wed, 25 Jul 2018 07:41:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_mount_sunapee_by_proportion.php
Categories: News

Spotted: New Logo for World Biogas Association

Brand new - Tue, 07/24/2018 - 19:20
New Logo for World Biogas Association Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/g0K2RijgxYg/new_logo_for_world_biogas_association.php https://www.underconsideration.com/brandnew/archives/new_logo_for_world_biogas_association.php Tue, 24 Jul 2018 08:18:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_world_biogas_association.php
Categories: News

Spotted: New Logo for Chorus

Brand new - Tue, 07/24/2018 - 19:20
New Logo for Chorus Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/s7FO6fUaec4/new_logo_for_chorus.php https://www.underconsideration.com/brandnew/archives/new_logo_for_chorus.php Tue, 24 Jul 2018 08:13:04 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_chorus.php
Categories: News

Linked: The North Face All Over

Brand new - Tue, 07/24/2018 - 16:05
The North Face is getting in on the logo trend with a "Purple Label" line. The North Face All Over The North Face is getting in on the logo trend with a "Purple Label" line. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Wed4p2vcxiA/the_north_face_all_over.php https://www.underconsideration.com/brandnew/archives/the_north_face_all_over.php Tue, 24 Jul 2018 05:51:00 -0600 https://www.underconsideration.com/brandnew/archives/the_north_face_all_over.php
Categories: News

Noted: Follow-up: New Logo and Identity for BuzzFeed News done In-house

Brand new - Tue, 07/24/2018 - 16:05
(Est. 2012) "BuzzFeed News began as a division of BuzzFeed in December 2011 with the appointment of Ben Smith as editor-in-chief. In 2013, Pulitzer Prize winner Mark Schoofs of ProPublica was hired as head of investigative reporting. By 2016, BuzzFeed had 20 investigative journalists. The “Trending Now”  New Logo and Identity for BuzzFeed News done In-house

(Est. 2012) "BuzzFeed News began as a division of BuzzFeed in December 2011 with the appointment of Ben Smith as editor-in-chief. In 2013, Pulitzer Prize winner Mark Schoofs of ProPublica was hired as head of investigative reporting. By 2016, BuzzFeed had 20 investigative journalists. The British division of BuzzFeed News is headed by Janine Gibson, formerly of The Guardian. On July 18, 2018, BuzzFeed News moved from a section of the BuzzFeed site to its own domain, BuzzFeedNews.com." (Wikipedia)

Design by
In-house
Logo refinement: Tal Lemming

Related links
N/A

Relevant quote
The BuzzFeed News redesign was a collaboration between the in-house News Art Dept. and our product design team. Starting in Jan of 2018 we were tasked to create a new brand and destination website for readers that was reflective of how we felt about our our reporting overall identity. The goal was to draw a clearer distinction between the fun and entertaining content found on BuzzFeed, and the serious (and not-so-serious) journalism done by BuzzFeed News.

We set out to create a new identity that felt fresh, modern, with a slight nod to our newspaper/magazine roots, but is firmly rooted in the internet. Our hope is that the new identity reflects our ability to span a range of coverage from social news (like this embarrassing exchange, or stanning for the aerial tramway) to serious and hard-hitting investigations (like this look at Ivanka’s Russian contact, or this look at one of America’s bloodiest hitmen).

After solidifying the strategy and overarching ideas we approached Tal Leming ofType Supply to help us develop a distinctive look and feel to the letterforms in the wordmark.

In conjunction with the BuzzFeed Product Design team, tasked with the execution of the new destination, we decided on typefaces that we really loved: our serif Pensum Pro by Typemates and Basier Square from Atipo to give us a unified typographic voice throughout the site.

Images (opinion after)

 New Logo and Identity for BuzzFeed News done In-house Reminder of the before/after of the logo.  New Logo and Identity for BuzzFeed News done In-house Various materials.  New Logo and Identity for BuzzFeed News done In-house  New Logo and Identity for BuzzFeed News done In-house  New Logo and Identity for BuzzFeed News done In-house Posters.  New Logo and Identity for BuzzFeed News done In-house T-shirts.  New Logo and Identity for BuzzFeed News done In-house Totes.

Opinion
I received some additional information about this project after posting the logo change yesterday and I thought it merited a follow-up as there are some interesting things in the materials. I particularly like how these examples don’t try to hide that BuzzFeed News is part of BuzzFeed but instead take some of the irreverence and looseness of the parent brand to infuse a journalistic venture with a different kind of personality. The use of BuzzFeed’s “Trending” arrow icon might be my favorite aspect of this as a visual tie-in to the parent brand but adopted as a playful device that can be used in different ways. Some of the “Reporting to You” type treatments are cool and the idea of having a tagline that can be rendered freely is interesting — the light-stroke version one is pretty cool. Overall, the playfulness of these materials is a good complement to the seriousness of the website and hopefully maybe some of this visual language will start finding its way to the website to make it more compelling and distinct.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DI3Tvm4P4ow/follow_up_new_logo_and_identity_for_buzzfeed_news_done_in_house.php https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_buzzfeed_news_done_in_house.php Tue, 24 Jul 2018 05:24:11 -0600 https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_buzzfeed_news_done_in_house.php
Categories: News

Reviewed: New Logo and Identity for 2018 NYC Pride by Grey

Brand new - Tue, 07/24/2018 - 12:55
NYC Pride is the annual, week-long series of events in New York, NY, that celebrate the LGBTQIA+ community. All events, including the NYC Pride March, are organized by Heritage of Pride, a volunteer-managed, non-partisan, tax-exempt, nonprofit corporation formed in 1984, building on the work of “Think (and Be) Different” New Logo and Identity for 2018 NYC Pride by Grey

NYC Pride is the annual, week-long series of events in New York, NY, that celebrate the LGBTQIA+ community. All events, including the NYC Pride March, are organized by Heritage of Pride, a volunteer-managed, non-partisan, tax-exempt, nonprofit corporation formed in 1984, building on the work of the Christopher Street Liberation Day Committee, that organized the first march in 1970 to bring attention to 1969's Stonewall Riots. Celebrated this past June and attracting approximately 2.1 million to its myriad events and march, NYC Pride 2018 revolved around the theme of "Defiantly Different" with a campaign and identity designed by New York-based Grey in collaboration with art director Bryce Aviano.

"Defiantly Different" speaks to the unyielding individuality within the LGBTQIA+ community, and stands as a rallying cry of generations who set the groundwork for equality, the next wave of members prepared to strive in new ventures, and each distinctive individual throughout. The creative showcases a wide selection of defiantly different community members.

Part of this celebration was the creation of a custom dynamic typeface that holds multiple forms of each letter, representing the multifaceted diversity of the LGBTQIA+ community. A simple unifying grid a was used to guide the letterforms and from there, a range of 3-5 forms were created for each glyph, allowing for each piece of typography to be as visually diverse as the people it is speaking to.Grey provided text New Logo and Identity for 2018 NYC Pride by Grey Logo. New Logo and Identity for 2018 NYC Pride by Grey New Logo and Identity for 2018 NYC Pride by Grey Theme logo.

The 2017 logo was surprisingly unexciting and could have easily been a U.S. Open tennis tournament. As if to make up for it, this year's logo and identity swing to the opposite end of the spectrum with a wild identity built around a custom font that demanded plenty of attention. Not attractive in the traditional sense (or any sense) the font is successful in -- as cliché as it may be given the context -- its diversity. The variations of each letter demonstrate that the same letter can be straight, round, angled, weird, weirder, and/or even traditional... a nice, simple metaphor for the variations celebrated by the LGBTQ community. The event and theme logos work because, perhaps confusingly, they don't work: They are awkward, weirdly balanced, and slightly hard to read if taken in without tolerance but, with a little effort, it's all perfectly fine... and visually exuberant.

New Logo and Identity for 2018 NYC Pride by Grey New Logo and Identity for 2018 NYC Pride by Grey New Logo and Identity for 2018 NYC Pride by Grey Custom font. New Logo and Identity for 2018 NYC Pride by Grey Various event titles. New Logo and Identity for 2018 NYC Pride by Grey New Logo and Identity for 2018 NYC Pride by Grey New Logo and Identity for 2018 NYC Pride by Grey Promos. Photography by Danielle Levitt.

The identity isn't just the weird font, which could get tired pretty quickly. To balance out the extroverted aesthetic of the font, the identity features some great photography that, shot against white backgrounds and focusing simply on the people, serves as a great, dignified contrast to the font, making for a strong combination of elements.

New Logo and Identity for 2018 NYC Pride by Grey New Logo and Identity for 2018 NYC Pride by Grey Guide. New Logo and Identity for 2018 NYC Pride by Grey Outdoor ads. New Logo and Identity for 2018 NYC Pride by Grey Various events.

At times, yes, it can be too much, as in the "Human Rights Conference" example somewhere in the middle of the collage above -- that's not something that you want looking like the lettering on the cover of a KISS album. Nonetheless, as a one-time campaign that spans dozens of events and has to stand out in one of the most visually noisy cities in the world, this was an arresting and well-balanced identity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8J57xtZaBn8/new_logo_and_identity_for_2018_nyc_pride_by_grey.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_2018_nyc_pride_by_grey.php Tue, 24 Jul 2018 04:43:38 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_2018_nyc_pride_by_grey.php
Categories: News

Announced: 2018 Brand New Conference: Sold Out

Brand new - Mon, 07/23/2018 - 21:50
An unexpected surge in ticket sales during the usually sleepy month of July has left us sold out for the 2018 Brand New Conference. We have started a waitlist that is already 40-people-deep so, at this point, it really is a long shot. Please do “Waitlist in Effect”  Sold Out

An unexpected surge in ticket sales during the usually sleepy month of July has left us sold out for the 2018 Brand New Conference. We have started a waitlist that is already 40-people-deep so, at this point, it really is a long shot. Please do not make any further plans -- like buying plane tickets -- if you don't have a conference ticket. We are, of course, thrilled with the response but sad that we can not accommodate everyone that wanted to attend. I'll take this opportunity to state with 100% assurance that, unlike with First Round, we will NOT be changing to a larger venue. At this point your best bet is the live webcast or the videos after the event. Optimistically and in regards to the future, the venue for the 2019 Brand New Conference in [REDACTED] will be plenty big!

http://feedproxy.google.com/~r/ucllc/brandnew/~3/r80aGKegd4k/2018_brand_new_conference_sold_out.php https://www.underconsideration.com/brandnew/archives/2018_brand_new_conference_sold_out.php Mon, 23 Jul 2018 13:21:16 -0600 https://www.underconsideration.com/brandnew/archives/2018_brand_new_conference_sold_out.php
Categories: News

Spotted: New Logo and Identity for OSRAM Continental by KMS TEAM

Brand new - Mon, 07/23/2018 - 20:45
New Logo and Identity for OSRAM Continental by KMS TEAM Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/wXla9Rcr9gQ/new_logo_and_identity_for_osram_continental_by_kms_team.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_osram_continental_by_kms_team.php Mon, 23 Jul 2018 12:53:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_osram_continental_by_kms_team.php
Categories: News

Spotted: New Logo for and Identity for Universities Admissions Centre by Freckle

Brand new - Mon, 07/23/2018 - 20:45
New Logo for and Identity for Universities Admissions Centre by Freckle Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ABUSS9qHaNo/new_logo_for_and_identity_for_universities_admissions_centre_by_freckle.php https://www.underconsideration.com/brandnew/archives/new_logo_for_and_identity_for_universities_admissions_centre_by_freckle.php Mon, 23 Jul 2018 12:48:40 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_and_identity_for_universities_admissions_centre_by_freckle.php
Categories: News

Linked: Dead Lion is Dead

Brand new - Mon, 07/23/2018 - 15:25
I had not heard of this syrup brand before so it comes as a surprise to see a dead lion swarmed by bees on its packaging as the key image. The link explains why and what it has to do with the ominous tagline under Dead Lion is Dead Visit Link I had not heard of this syrup brand before so it comes as a surprise to see a dead lion swarmed by bees on its packaging as the key image. The link explains why and what it has to do with the ominous tagline under it. http://feedproxy.google.com/~r/ucllc/brandnew/~3/VXUlzcA8Hkk/dead_lion_is_dead.php https://www.underconsideration.com/brandnew/archives/dead_lion_is_dead.php Mon, 23 Jul 2018 06:35:57 -0600 https://www.underconsideration.com/brandnew/archives/dead_lion_is_dead.php
Categories: News

Noted: New Logo for BuzzFeed News

Brand new - Mon, 07/23/2018 - 15:25
(Est. 2012) "BuzzFeed News began as a division of BuzzFeed in December 2011 with the appointment of Ben Smith as editor-in-chief. In 2013, Pulitzer Prize winner Mark Schoofs of ProPublica was hired as head of investigative reporting. By 2016, BuzzFeed had 20 investigative journalists. The “All the News That’s Fit to LOLZ” New Logo for BuzzFeed News

(Est. 2012) "BuzzFeed News began as a division of BuzzFeed in December 2011 with the appointment of Ben Smith as editor-in-chief. In 2013, Pulitzer Prize winner Mark Schoofs of ProPublica was hired as head of investigative reporting. By 2016, BuzzFeed had 20 investigative journalists. The British division of BuzzFeed News is headed by Janine Gibson, formerly of The Guardian. On July 18, 2018, BuzzFeed News moved from a section of the BuzzFeed site to its own domain, BuzzFeedNews.com." (Wikipedia)

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for BuzzFeed News BuzzFeed News as it appeared in the main BuzzFeed website. New Logo for BuzzFeed News Logo. New Logo for BuzzFeed News Some kind of cool collage. New Logo for BuzzFeed News Facebook header.

Opinion
It’s hard to think about anything related to BuzzFeed as being a two-time Pulitzer Prize finalist given that the BuzzFeed brand is best known for silly listicles but the times, they are weird, man, and the evolution of BuzzFeed News into a serious journalistic force is actually one of the least weird things to happen recently as far as news-related news goes. The old logo wasn’t so much a logo as a brand extension of the main BuzzFeed logo with a sprinkling of Newsweek. The new logo does away with the casualness of the BuzzFeed logo and instead treads on more of a The Guardian aesthetic with a sharp, serious-ish, bold serif. It’s a nice-looking wordmark — those “z”s are actually pretty bad-ass — but I find the red dot both confusing and distracting. I mean, it’s not bad… I just wonder why and what it’s there for, as if there is a not-so-hidden meaning I’m not getting. Not much in application, other than a couple of header treatments that are visually attractive. The website is fine; it feels like a cautious first step to see if this venture pans out before refining it more. Overall, it’s an elegant and safe first foray in breaking away from the BuzzFeed brand.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/R2Rmgyzzjo8/new_logo_for_buzzfeed_news.php https://www.underconsideration.com/brandnew/archives/new_logo_for_buzzfeed_news.php Mon, 23 Jul 2018 06:06:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_buzzfeed_news.php
Categories: News

Reviewed: New Logo and Identity for International Science Council by Paul Belford Ltd

Brand new - Mon, 07/23/2018 - 14:20
Established in 2018, the International Science Council is a global, non-governmental organization representative of both the natural and social sciences. The result of a merger between the International Council for Science (est. 1952) and the International Social Science Council (est. 1931) the new organization brings “Putting the Cool in Molecule” New Logo and Identity for International Science Council by Paul Belford Ltd

Established in 2018, the International Science Council is a global, non-governmental organization representative of both the natural and social sciences. The result of a merger between the International Council for Science (est. 1952) and the International Social Science Council (est. 1931) the new organization brings together 40 international scientific unions and associations and over 140 national and regional scientific organizations with the vision to advance science as a global public good and the mission to act as the global voice for science. At its inaugural General Assembly in Paris, France, the International Science Council introduced a new identity designed by London, UK-based Paul Belford Ltd for AMV.BBDO.

The brief was to create an identity that would help to establish the ISC as a definitive single advocate for science, speaking in one voice for many countries and scientific disciplines.

The logo, developed by Paul Belford Ltd, contains a distinctive graphic symbol with many layers of meaning. It can be interpreted as a circle, representing the global nature of the organisation; as a speaker, communicating on behalf of all the scientific disciplines; and as a collection of people coming together to form a council.

The supporting wordmark, meanwhile, is drawn from the Untitled Sans family - a neutral, modern and international sans serif font with glyphs available for all languages. The core palette consists of nine colours, plus black and white, as well as a metallic and a selection of tints.Paul Belford Ltd provided text New Logo and Identity for International Science Council by Paul Belford Ltd Logo.

Neither of the old logos was much of a looker nor conveyed a sense of being an international authority in science and both looking fairly amateurish in their execution. The new logo looks like it's been pulled out of the 1960s -- in a good way -- with an abstract icon that I keep picturing as the holes in a rotary phone handset and that looks as if it came from one of those vintage logo books that then everybody claims the Airbnb logo was stolen from. But I digress. The icon does have a certain science-y vibe and its geometry is quite pleasing for any nerd of alignment and order. It could probably be argued that the icon is TOO abstract and its concept applicable to any number of organizations, science or otherwise (and that's why we have a comments section... to argue about it.) The wordmark is typeset in Klim Type Foundry's Untitled Sans, which has a strong Helvetica/Akzidenz Grotesk/Univers aesthetic that further makes this logo look like an organization that came from another, simpler era. It certainly presents a neutral position, presenting the organization as a safe, common ground for its members.

New Logo and Identity for International Science Council by Paul Belford Ltd Guidelines. New Logo and Identity for International Science Council by Paul Belford Ltd Lanyards. New Logo and Identity for International Science Council by Paul Belford Ltd New Logo and Identity for International Science Council by Paul Belford Ltd Assembly. New Logo and Identity for International Science Council by Paul Belford Ltd Banner. New Logo and Identity for International Science Council by Paul Belford Ltd Tote.

Not much in terms of applications but if most things look like that banner, then yes, this is headed in the right direction and is fairly satisfying in a design textbook kind of way. However, I do wonder if this feels too much like it came from a time from before we put a man on the moon instead of a time when we are trying to put one on Mars and, in the face of overwhelming odds, maybe they could have scienced the shit out of this identity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VreaUTDYOAA/new_logo_and_identity_for_international_science_council_by_paul_belford_ltd.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_international_science_council_by_paul_belford_ltd.php Mon, 23 Jul 2018 04:49:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_international_science_council_by_paul_belford_ltd.php
Categories: News

Spotted: New Logo for NetCologne by Zum goldenen Hirschen

Brand new - Fri, 07/20/2018 - 18:20
New Logo for NetCologne by Zum goldenen Hirschen Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/G0Wrlp0nvxA/new_logo_for_netcologne_by_zum_goldenen_hirschen.php https://www.underconsideration.com/brandnew/archives/new_logo_for_netcologne_by_zum_goldenen_hirschen.php Fri, 20 Jul 2018 10:03:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_netcologne_by_zum_goldenen_hirschen.php
Categories: News

Noted: New Logo and Identity for Beyond by SomeOne

Brand new - Fri, 07/20/2018 - 16:10
(Est. 2015, previously Funeralbooker) Beyond, based in London, UK, helps customers find independent funeral directors (over 1,000 have listed their services), compare funeral plans, and get funeral financing through their online platform, all with the goal of making the process as easy and transparent as “To Infinity and, well, you Know…” New Logo and Identity for Beyond by SomeOne

(Est. 2015, previously Funeralbooker) Beyond, based in London, UK, helps customers find independent funeral directors (over 1,000 have listed their services), compare funeral plans, and get funeral financing through their online platform, all with the goal of making the process as easy and transparent as possible.

Design by
SomeOne (London, UK)

Related links
SomeOne project page
Beyond blog post on name change

Relevant quote
An entirely new strategic brand world has been created by SomeOne for the business. New naming better connects to a wider set of products and services, and the progressive new visual and verbal branding sings out against a sea of sameness in the sector.

No cliché sunsets, flowers, or doves… but a radical new design approach. One that supports, guides and reassures customers through the steps needed to make the right decisions. There are no tricks, just a smart guide ready to offer help when you need it.

The new visual and verbal branding, written and created at SomeOne, consists of a full operating system to support today’s services and tomorrow’s products. And as you may have noticed, everything is led by a new mascot. A charming, respectful and friendly way to get across sensitive information from Beyond.

Images (opinion after)

New Logo and Identity for Beyond by SomeOne Logo. Your browser does not support the video tag. Mascot, waving. New Logo and Identity for Beyond by SomeOne Mascot, in different states of being. New Logo and Identity for Beyond by SomeOne Mascot and logo. New Logo and Identity for Beyond by SomeOne Tagline. Your browser does not support the video tag. Icon set. New Logo and Identity for Beyond by SomeOne Business cards. New Logo and Identity for Beyond by SomeOne New Logo and Identity for Beyond by SomeOne Brochure. New Logo and Identity for Beyond by SomeOne Ad. New Logo and Identity for Beyond by SomeOne Flyer holder. New Logo and Identity for Beyond by SomeOne Window sticker.

Opinion
The old name and logo were kind of depressing, sounding as nonchalant as a website for finding a petsitter and looking like a weird mobile app for church-on-the-go or something. I don’t have a lot of comparison points when it comes to funeral services — a good problem to have I guess, since it means it’s not something I have had to personally deal with — but the new logo certainly feels like a, and please forgive the cliché, disruptor. It’s not cloying, it’s not a geometric sans serif, it’s not a classic serif either… it’s just its own thing that looks like a weird mix of a fashion brand with a polite death metal band. I know that doesn’t make sense at all but that’s where I’m at. I think I like it. Not sure. The identity is accompanied by a nameless mascot. An urban lumberjack of sorts who looks polite. I’m, again, confused as to what make of him as an ambassador for funeral services. Is it genius? Is it creepy? I honestly don’t know. The applications are good… I think. I mean, things look well executed and the use of yellow is strongly maintained throughout but is this the right approach? I’m not saying it all has to be somber and after-life-y but maybe this is too far on the other end of the spectrum in terms of how polished and branded it is? It’s interesting for sure and perhaps a game-changer not just for the industry but for audience expectations. That domain name, tho.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/4t_fXlUk7Oo/new_name_logo_and_identity_for_beyond_by_someone.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_beyond_by_someone.php Fri, 20 Jul 2018 05:55:29 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_beyond_by_someone.php
Categories: News

Linked: Roger Federer Jumps Ship, Logo Stays Behind

Brand new - Fri, 07/20/2018 - 15:05
Roger Federer recently dropped his Nike sponsorship in favor of Uniqlo. He expects his well-known "RF" logo to eventually roll over to his new products but it's Nike's design and if it does roll over to Uniqlo I'm sure it will be after a heavy Roger Federer Jumps Ship, Logo Stays Behind Visit Link Roger Federer recently dropped his Nike sponsorship in favor of Uniqlo. He expects his well-known "RF" logo to eventually roll over to his new products but it's Nike's design and if it does roll over to Uniqlo I'm sure it will be after a heavy sum of money has been paid, not any kind of brand goodwill. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Yx96yeqz8cY/roger_federer_jumps_ship_logo_stays_behind.php https://www.underconsideration.com/brandnew/archives/roger_federer_jumps_ship_logo_stays_behind.php Fri, 20 Jul 2018 06:22:25 -0600 https://www.underconsideration.com/brandnew/archives/roger_federer_jumps_ship_logo_stays_behind.php
Categories: News

Noted: New Name, Logo, and Identity for Beyond by SomeOne

Brand new - Fri, 07/20/2018 - 15:05
(Est. 2015, previously Funeralbooker) Beyond, based in London, UK, helps customers find independent funeral directors (over 1,000 have listed their services), compare funeral plans, and get funeral financing through their online platform, all with the goal of making the process as easy and transparent as “To Infinity and, well, you Know…” New Name, Logo, and Identity for Beyond by SomeOne

(Est. 2015, previously Funeralbooker) Beyond, based in London, UK, helps customers find independent funeral directors (over 1,000 have listed their services), compare funeral plans, and get funeral financing through their online platform, all with the goal of making the process as easy and transparent as possible.

Design by
SomeOne (London, UK)

Related links
SomeOne project page
Beyond blog post on name change

Relevant quote
An entirely new strategic brand world has been created by SomeOne for the business. New naming better connects to a wider set of products and services, and the progressive new visual and verbal branding sings out against a sea of sameness in the sector.

No cliché sunsets, flowers, or doves… but a radical new design approach. One that supports, guides and reassures customers through the steps needed to make the right decisions. There are no tricks, just a smart guide ready to offer help when you need it.

The new visual and verbal branding, written and created at SomeOne, consists of a full operating system to support today’s services and tomorrow’s products. And as you may have noticed, everything is led by a new mascot. A charming, respectful and friendly way to get across sensitive information from Beyond.

Images (opinion after)

New Name, Logo, and Identity for Beyond by SomeOne Logo. Your browser does not support the video tag. Mascot, waving. New Name, Logo, and Identity for Beyond by SomeOne Mascot, in different states of being. New Name, Logo, and Identity for Beyond by SomeOne Mascot and logo. New Name, Logo, and Identity for Beyond by SomeOne Tagline. Your browser does not support the video tag. Icon set. New Name, Logo, and Identity for Beyond by SomeOne Business cards. New Name, Logo, and Identity for Beyond by SomeOne New Name, Logo, and Identity for Beyond by SomeOne Brochure. New Name, Logo, and Identity for Beyond by SomeOne Ad. New Name, Logo, and Identity for Beyond by SomeOne Flyer holder. New Name, Logo, and Identity for Beyond by SomeOne Window sticker.

Opinion
The old name and logo were kind of depressing, sounding as nonchalant as a website for finding a petsitter and looking like a weird mobile app for church-on-the-go or something. I don’t have a lot of comparison points when it comes to funeral services — a good problem to have I guess, since it means it’s not something I have had to personally deal with — but the new logo certainly feels like a, and please forgive the cliché, disruptor. It’s not cloying, it’s not a geometric sans serif, it’s not a classic serif either… it’s just its own thing that looks like a weird mix of a fashion brand with a polite death metal band. I know that doesn’t make sense at all but that’s where I’m at. I think I like it. Not sure. The identity is accompanied by a nameless mascot. An urban lumberjack of sorts who looks polite. I’m, again, confused as to what make of him as an ambassador for funeral services. Is it genius? Is it creepy? I honestly don’t know. The applications are good… I think. I mean, things look well executed and the use of yellow is strongly maintained throughout but is this the right approach? I’m not saying it all has to be somber and after-life-y but maybe this is too far on the other end of the spectrum in terms of how polished and branded it is? It’s interesting for sure and perhaps a game-changer not just for the industry but for audience expectations. That domain name, tho.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/4t_fXlUk7Oo/new_name_logo_and_identity_for_beyond_by_someone.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_beyond_by_someone.php Fri, 20 Jul 2018 05:55:29 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_beyond_by_someone.php
Categories: News

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