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News

Spotted: New Logo for North Carolina Central University

Brand new - Wed, 05/23/2018 - 21:40
New Logo for North Carolina Central University Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/qkb0UgQ5Wag/new_logo_for_north_carolina_central_university.php https://www.underconsideration.com/brandnew/archives/new_logo_for_north_carolina_central_university.php Wed, 23 May 2018 13:31:32 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_north_carolina_central_university.php
Categories: News

Linked: Oath Bubbles

Brand new - Wed, 05/23/2018 - 15:15
Pointed out by one of our readers... Oath -- subsidiary of Verizon Communications that serves as the umbrella company of its digital content subdivisions -- has an interesting way of presenting its properties. Some of those spheres are surprisingly cool. Most are not, though. Oath Bubbles Visit Link Pointed out by one of our readers... Oath -- subsidiary of Verizon Communications that serves as the umbrella company of its digital content subdivisions -- has an interesting way of presenting its properties. Some of those spheres are surprisingly cool. Most are not, though. http://feedproxy.google.com/~r/ucllc/brandnew/~3/8hNWYxIW9jQ/oath_bubbles.php https://www.underconsideration.com/brandnew/archives/oath_bubbles.php Wed, 23 May 2018 06:05:38 -0600 https://www.underconsideration.com/brandnew/archives/oath_bubbles.php
Categories: News

Noted: New Logo for Air Tahiti Nui by Futurebrand

Brand new - Wed, 05/23/2018 - 15:15
(Est. 1996) "Air Tahiti Nui is a French airline with its head office in Papeete, Tahiti, French Polynesia, France. It operates long-haul flights from its home base at Faa'a International Airport. Air Tahiti Nui was founded to connect the world to one of the world's “Flower Power” New Logo for Air Tahiti Nui by Futurebrand

(Est. 1996) "Air Tahiti Nui is a French airline with its head office in Papeete, Tahiti, French Polynesia, France. It operates long-haul flights from its home base at Faa'a International Airport. Air Tahiti Nui was founded to connect the world to one of the world's great treasures, the islands of Tahiti. Our fleet of five Airbus A340-300s provides service to Tahiti from Paris, Los Angeles, Auckland and Tokyo. With partnership and codeshare agreements, we've extended that route network to include 39 major cities around the world, including Sydney and New York."

Design by
Futurebrand

Related links
Futurebrand News page
Air Tahiti Nui press release

Relevant quote
Air Tahiti Nui’s previous identity was composed of a dominant and italicised sans-serif wordmark, complemented by a Tiare flower symbol stylised with thin, gestural lines. The overall message was out of balance, the western-world wordmark drawing all the attention while the true symbol of the region, the Tiare, one of romantic mythology and emblematic of the connection between people and land, was given a seat at the back. The opportunity was to restore harmony and bring culture back into the centre of the experience.

We found that to do this, we needed to bring the Tiare to the fore, staying as true as possible to its true form – a white flower with seven petals, full in its curves, beautiful in its imperfections and organic in its rendering. The focus was to have it experienced as naturally as a mark in the skies, as you would as a flower in the islands of Tahiti – unique and proud. To do this we worked with the Tahitian artist, Alexander Lee, to ensure that the mark was in keeping with the Tahitian people and their traditions. All designs were also created in collaboration with a wide range of stakeholders to ensure that cultural authenticity was at the focus of all design.

Images (opinion after)

New Logo for Air Tahiti Nui by Futurebrand Logo. New Logo for Air Tahiti Nui by Futurebrand Icon detail. Your browser does not support the video tag. Tahitian artist, Alexander Lee drawing Tiares. New Logo for Air Tahiti Nui by Futurebrand Wordmark detail. New Logo for Air Tahiti Nui by Futurebrand Tail render. New brand video.

Opinion
The old logo looked cheap with the italic font, scribbly flower drawing, and swooshy underline. It felt like an old, low-fare airline. The new logo has a much more premium feel with an elegant custom wordmark and a new, blossomy rendition of the tiare flower… that I wish were more interestingly executed. I like the fact that it was drawn by a local artist and that it captures the uneven, asymmetric, wobbly nature of the flower but when translated into clean vectors, it feels unfinished somehow. Maybe they could have gone with a much more textural feel to fully convey that the icon was drawn by hand. Also, maybe it’s just me, but I keep seeing a human head at the center of the flower and it’s kind of creeping me out, man. The icon may also be exaggeratedly big in contrast to the wordmark. What I want to see more of are the patterns in the video (from the 1:00 mark to the 1:20 mark); those look nice. Overall, it’s an improvement for sure but there is something off about the flower.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NsIRAMAtXBs/new_logo_for_air_tahiti_nui_by_futurebrand_1.php https://www.underconsideration.com/brandnew/archives/new_logo_for_air_tahiti_nui_by_futurebrand_1.php Wed, 23 May 2018 05:50:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_air_tahiti_nui_by_futurebrand_1.php
Categories: News

Reviewed: New Logo and Identity for Ural Opera Ballet by Voskhod

Brand new - Wed, 05/23/2018 - 13:05
Established in 1912, the Ekaterinburg Opera and Ballet Theatre, recently renamed Ural Opera Ballet, is one of the oldest opera theaters in Russia, located in Ekaterinburg, the fourth-largest city in the country. Named after the Ural Mountains (which lie West of the city) the Ural “It ain’t over until the Blurred Lady Sings” New Logo and Identity for Ural Opera Ballet by Voskhod

Established in 1912, the Ekaterinburg Opera and Ballet Theatre, recently renamed Ural Opera Ballet, is one of the oldest opera theaters in Russia, located in Ekaterinburg, the fourth-largest city in the country. Named after the Ural Mountains (which lie West of the city) the Ural Opera Ballet is housed in an ornate baroque theatre and, as its name implies, presents both opera and ballet productions, focusing on global and local classics like La Boheme, Carmen, and Madama Butterfly, Giselle, Swan Lake, and The Nutcracker. The new identity for the new name has been designed by local firm Voskhod.

A new identity was necessary for repositioning the theater as a successful modern cultural institution that shapes the trends of opera and ballet art not only in Russia but throughout the world. We were inspired by bright performances and the history of the theater, located in the heart of the Ural industrial region. Expression of theatrical performances was reflected in a dynamic sign imitating dance movements, sound and light vibrations.Voskhod project page New Logo and Identity for Ural Opera Ballet by Voskhod Logo. New Logo and Identity for Ural Opera Ballet by Voskhod New Logo and Identity for Ural Opera Ballet by Voskhod "U" animations. Identity presentation video.

The old logo was what you would expect from an old theater, with its stately typography and a literal depiction of its building. Other than the tiny ornaments it was fine -- boring but fine. The new logo is a major, drastic departure that undeniably signals that this isn't your parents' or your parents' parents' ballet and opera anymore. The logo has two contrasting elements, an industrial-looking wordmark and a soft "U" monogram with implied motion. It's a strange combination and the wordmark could have probably been a lot tamer to allow the "U" -- which is more interesting and attractive -- to be the (un)focus of attention. The flip side to that argument is that the odd wordmark is part of what makes the identity feel more avant garde.

I really like the "U"s, both in static and animated forms. Obviously, they come alive in motion and with music, but I think the static logo manages to convey a similar energy. The wordmark, if we accept that that's the way to go, is sort of interesting but not entirely pleasing. The "A" in "Opera" throws me off because it's the only instance of unicase so I keep wanting to see other characters be uppercase. The combination of rounded and squared-off characters makes for a decent metaphor for the tension experienced in opera and ballet performances.

New Logo and Identity for Ural Opera Ballet by Voskhod Style guide and business cards. New Logo and Identity for Ural Opera Ballet by Voskhod Tickets. New Logo and Identity for Ural Opera Ballet by Voskhod Invitation. New Logo and Identity for Ural Opera Ballet by Voskhod Banners. New Logo and Identity for Ural Opera Ballet by Voskhod New Logo and Identity for Ural Opera Ballet by Voskhod Posters.

The applications are quite cool with the blurry "U"s going big and bleeding off some of the layouts, laying on top or under content, creating richly layered compositions. With the posters, the only thing I would question is that maybe they lack a clear "This is Ural Opera Ballet!" statement since the "U"s are so different and would not necessarily be seen as all being part of the same thing. But with paper cups like the ones you'll see below, all is forgiven.

New Logo and Identity for Ural Opera Ballet by Voskhod Calendar. New Logo and Identity for Ural Opera Ballet by Voskhod Signage. New Logo and Identity for Ural Opera Ballet by Voskhod Cups. New Logo and Identity for Ural Opera Ballet by Voskhod Food-holding mechanism. New Logo and Identity for Ural Opera Ballet by Voskhod Binoculars. New Logo and Identity for Ural Opera Ballet by Voskhod Tote.

Overall, this is a fun, exciting, and daring but-not-alienating identity that makes a bold statement about the new name of the organization.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YQdwZiKscAs/new_logo_and_identity_for_ural_opera_ballet_by_voskhod.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ural_opera_ballet_by_voskhod.php Wed, 23 May 2018 04:59:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ural_opera_ballet_by_voskhod.php
Categories: News

Spotted: New Logo for Hancock Whitney Bank

Brand new - Tue, 05/22/2018 - 19:50
New Logo for Hancock Whitney Bank Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VxyPd2RoBd0/new_logo_for_hancock_whitney_bank.php https://www.underconsideration.com/brandnew/archives/new_logo_for_hancock_whitney_bank.php Tue, 22 May 2018 12:13:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_hancock_whitney_bank.php
Categories: News

Spotted: New Logo for Treyarch

Brand new - Tue, 05/22/2018 - 19:50
New Logo for Treyarch Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dJraL1XfxYg/new_logo_for_treyarch.php https://www.underconsideration.com/brandnew/archives/new_logo_for_treyarch.php Tue, 22 May 2018 12:05:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_treyarch.php
Categories: News

Linked: 2018 World Cup "Ribbon" T-shirts

Brand new - Tue, 05/22/2018 - 15:35
Clean Sheet Co. has put together a nice range of t-shirts that capture the essence of each team playing in the 2018 World Cup through a common ribbon element that repurposes iconic elements of their country. Visit Link Clean Sheet Co. has put together a nice range of t-shirts that capture the essence of each team playing in the 2018 World Cup through a common ribbon element that repurposes iconic elements of their country. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Pjw-PjjqTco/2018_world_cup_ribbon_t-shirts.php https://www.underconsideration.com/brandnew/archives/2018_world_cup_ribbon_t-shirts.php Tue, 22 May 2018 05:38:05 -0600 https://www.underconsideration.com/brandnew/archives/2018_world_cup_ribbon_t-shirts.php
Categories: News

Noted: New Logo for Coroflot by The Collected Works and In-house

Brand new - Tue, 05/22/2018 - 15:35
"Since launching in 1997, Coroflot has grown to host millions of images from hundreds of thousands of professionals and students across the globe. We promote and celebrate the work of dozens of design disciplines, including industrial, fashion, 3D modeling, architecture, illustration, graphic, UX/UI and many “X Marks the Center of a Round Letter” New Logo for Coroflot by The Collected Works and In-house

"Since launching in 1997, Coroflot has grown to host millions of images from hundreds of thousands of professionals and students across the globe. We promote and celebrate the work of dozens of design disciplines, including industrial, fashion, 3D modeling, architecture, illustration, graphic, UX/UI and many more."

Disclaimer: Brand New is a Coroflot job board partner but this post was included for its editorial appropriateness.

Design by
The Collected Works (New York, NY) and In-house

Related links
Coroflot blog post
2012 Brand New post

Relevant quote
Coroflot was created by designers, for designers, and is still run by designers today. For more than 20 years our focus has been connecting designers and creative companies world-wide. This latest step is a confirmation of that mission and of our dedication to that crucial intersection of ability and need, simultaneously helping designers make their mark in the creative world and enabling employers to recruit exceptional creative talent.

Images (opinion after)

New Logo for Coroflot by The Collected Works and In-house Logo. New Logo for Coroflot by The Collected Works and In-house Monogram. New Logo for Coroflot by The Collected Works and In-house Monogram, small. New Logo for Coroflot by The Collected Works and In-house Sample portfolio page.

Opinion
Other than the “C”, the old logo was fine; generic and unmemorable but fine. The new logo operates within the current trend and standards of a geometric sans serif but given that the name has three “O”s and one “C”, the geometric approach works nicely in its favor. The addition of the “X” or “×” gives it a little extra flavor. (Hey, that rhymed!). While I get that the “×” is there as a metaphor for “making your mark” I kind of want to poke it to close it as it looks like a neat close button. The mark can also transfer to the “C” for a monogram that looks great big and small. I like the detail of the endings of the “×” that are a little round. Overall, what I think this does well is that it provides a more neutral branding for Coroflot that allows the work shown by its members to be less influenced by the more techie look that the old logo had; it’s also a lot cooler.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/kDkbBFp0uck/new_logo_for_coroflot_by_the_collected_works_and_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_coroflot_by_the_collected_works_and_in_house.php Tue, 22 May 2018 05:23:08 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_coroflot_by_the_collected_works_and_in_house.php
Categories: News

Reviewed: New Logo and Identity for TimesTalks by Base

Brand new - Tue, 05/22/2018 - 12:25
Established in 1998, TimesTalks is a live conversation and performance series organized by The New York Times, taking place in various venues around New York and pairing its writers and journalists with notable figures in the fields of film and theater, art, music, literature, innovation, “All Talk and Lots of Action” New Logo and Identity for TimesTalks by Base

Established in 1998, TimesTalks is a live conversation and performance series organized by The New York Times, taking place in various venues around New York and pairing its writers and journalists with notable figures in the fields of film and theater, art, music, literature, innovation, and fashion. Previous guests have included Bill Clinton, Grace Jones, Christo, David Adjaye, Denzel Washington, and Charlize Theron, among many others. Recently, TimesTalks introduced a new identity designed by the New York office of Base.

We worked with the Times to design a visual system that cements its leadership in live journalism, captivates a diverse audience, and reflects the unique cultural relevance of every discussion.

By taking a content-first strategy--leading with speakers, ideas, and topics--we developed a system that can respond to each guest and feel ever-fresh despite 60 yearly events.Base project page New Logo and Identity for TimesTalks by Base Logo. New Logo and Identity for TimesTalks by Base Logo with extra words in it.

The old logo was good, combining the newspapers' often used Franklin Gothic with its well known blackletter "T" monogram. The new logo is also good, combining now The New York Times' most distinctive typographic feature, Cheltenham, with Franklin Gothic. The new composition hints more at the idea of a conversation with two points of contrast. Even without the blackletter "T", the new logo is distinctively New-York-Times-y (perhaps not to the world but undeniably yes to the main target audience of New Yorkers). Now, yes, like most of you, I'm also very, very worried about the space between the "T" and the "i" in "Times". Given the tight letterspacing all around I think this called for a "Ti" ligature so that that "T" could sit a lot closer. Cheltenham has a very tall capital X-height but it could have been cheated to lower it and make it more similar to what's happening in "Talks". If you are able to forgive that, it's a good logo and it works quite well when it sandwiches another word.

Your browser does not support the video tag. Custom application to create layouts. 212 color combinations. 24 cuts of Franklin & Cheltenham. This palette enables a flexible range of expression within a cohesive system: from serious to playful, bold to serene. The left-right arrangement of text nods to the dynamic dialogue that TimesTalks is all about.Base project page Your browser does not support the video tag. Layout system, animated. New Logo and Identity for TimesTalks by Base Posters. New Logo and Identity for TimesTalks by Base Newspaper ads.

The tension and typographic variety in the logo is capitalized on in the applications that make use of the full range of Cheltenham and Franklin Gothic to create bold and energetic layouts that combine flush-left and flush-right alignments in tight spaces, sometimes overlaid on black and white head shots. The system is quite simple yet yields great variety across different formats, from Instagram squares to full-page ads in the newspaper.

New Logo and Identity for TimesTalks by Base Event photos (from browsing the #TimesTalks on Instagram).

Something that I found interesting is how well the event "brands" on Instagram. If you scroll through the #TimesTalks hashtag, the typographic texture of the layout becomes a great recurring visual cue and since most events are all talk-talk-talk (as opposed to slide-slide-slide) the title treatment is always visible on photos taken by attendees, helping spread the identity of the event. Overall, this is a great system that repurposes familiar Times ingredients in a novel, engaging, and flexible way.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sqbCPUlyet8/new_logo_and_identity_for_timestalks_by_base.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_timestalks_by_base.php Tue, 22 May 2018 04:37:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_timestalks_by_base.php
Categories: News

Spotted: New Logo for PowToon done In-house

Brand new - Mon, 05/21/2018 - 20:15
New Logo for PowToon done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/t1W1uCzoE2Q/new_logo_for_powtoon_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_powtoon_done_in_house.php Mon, 21 May 2018 12:09:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_powtoon_done_in_house.php
Categories: News

Spotted: New Logo for Freightliner

Brand new - Mon, 05/21/2018 - 20:15
New Logo for Freightliner Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/S_Vv3l5m2WU/new_logo_for_freightliner.php https://www.underconsideration.com/brandnew/archives/new_logo_for_freightliner.php Mon, 21 May 2018 11:59:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_freightliner.php
Categories: News

Linked: Pizza 1, New Jersey 0

Brand new - Mon, 05/21/2018 - 15:55
In a legal battle that has been going on for a few years (mentioned on Brand New in 2014), judges with the United States Patent and Trademark Office have ruled that Jersey Boardwalk Pizza can continue to use its logo (left, with win baby) which Pizza 1, New Jersey 0 Visit Link In a legal battle that has been going on for a few years (mentioned on Brand New in 2014), judges with the United States Patent and Trademark Office have ruled that Jersey Boardwalk Pizza can continue to use its logo (left, with win baby) which the New Jersey Turnpike Authority argued used the equity of its logo to sell pizzas in Florida. http://feedproxy.google.com/~r/ucllc/brandnew/~3/nzC8JlnPxRU/pizza_1_new_jersey_0.php https://www.underconsideration.com/brandnew/archives/pizza_1_new_jersey_0.php Mon, 21 May 2018 05:56:50 -0600 https://www.underconsideration.com/brandnew/archives/pizza_1_new_jersey_0.php
Categories: News

Noted: New Logo and Identity for Ally Coffee

Brand new - Mon, 05/21/2018 - 15:55
"At Ally Coffee we open up opportunities that move coffee forward. This is our purpose. We are a team of farmers, traders, writers, baristas, and educators. Our varied backgrounds and expertise in coffee empower us to build an open community around inspiration, knowledge, and guidance. “Bean Counter” New Logo and Identity for Ally Coffee

"At Ally Coffee we open up opportunities that move coffee forward. This is our purpose. We are a team of farmers, traders, writers, baristas, and educators. Our varied backgrounds and expertise in coffee empower us to build an open community around inspiration, knowledge, and guidance. We believe this is the only way to improve both the product and the experience at every step. Our ambition is to continue to build Ally on foundations of shared value and mutual reward to make coffee a global model for business."

Design by
N/A

Related links
Ally Coffee Medium post

Images (opinion after)

New Logo and Identity for Ally Coffee Logo. New Logo and Identity for Ally Coffee Tagline. New Logo and Identity for Ally Coffee Various applications. New Logo and Identity for Ally Coffee Booth.

Opinion
The old logo featured what I assume is a coffee bean surrounded by arrows indicating “trading”. It wasn’t attractive and neither was the wordmark (especially not that tracked out “C O F F E E”) but it wasn’t terribly bad either. The new logo is both and interesting and confusing mix of things… The new icon I think is meant to be a whole coffee bean and two half beans? Because if they are not, I don’t know why the icon would spell “ODD”. It’s abstract and kind of groovy as a graphic (especially if you like moon charts) but it’s hard to figure out what it is. The wordmark, in unicase is interesting but not quite fully well executed. The “a” (coming straight from Lineto Brown, I think) is the only letter without a notch so it stands out weirdly, but I kind of like the condensed “L”s and how the “Y” fits in nicely with them. The “COFFee” part, though, that really bothers me in unicase and with the gratuitous notches. The applications are fine, although the circle and half-circle compositions (plus the light blue color) make me think more of a tech company than a coffee trading company. Overall, a modest graphic improvement but with some moments lacking clarity or purpose.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oe_O92Bmr8w/new_logo_and_identity_for_ally_coffee.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ally_coffee.php Mon, 21 May 2018 05:34:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ally_coffee.php
Categories: News

Reviewed: New Logos and Identity for IGA by Interbrand

Brand new - Mon, 05/21/2018 - 12:40
Established in 1988, Independent Grocers of Australia (IGA) is a chain of supermarkets in Australia that in contrast to regular supermarket chains -- and in particular to local competitors Woolworth and Coles -- all stores are independently owned and completely different from each other, with “Independence G’day” New Logos and Identity for IGA by Interbrand

Established in 1988, Independent Grocers of Australia (IGA) is a chain of supermarkets in Australia that in contrast to regular supermarket chains -- and in particular to local competitors Woolworth and Coles -- all stores are independently owned and completely different from each other, with each store setting their own prices, promos, and range of products. Owned by Metcash, an Australian grocery distributor, IGA has over 1,400 locations across Australia and is part of American-based Independent Grocers Association (with the same IGA acronym and same logo) that has over 5,000 stores in over 30 countries. Recently, IGA (the Australia one) introduced a new identity designed by the Sydney office of Interbrand.

While customers can walk into any Woolies in Australia and expect it to be just like all the others, every IGA has the freedom to choose its own products, prices and ways of doing things.

Put simply, no two IGA's are the same. And in an industry that's focusing more on convenience, price and consistency than ever, that disparity poses a problem.

The temptation was to scrap it all; the local promos, one-off oyster bars, and seemingly infinite variations of the IGA logo. But there was something undeniably charming in it. The locals loved the promos. Brett's customers loved their oysters. And despite a combined century's worth of branding experience, we started to love all those logos. IGA didn't need less of what made it different. It needed more.Interbrand project page New Logos and Identity for IGA by Interbrand A sampling of old logos. Based on signwriting - the warm, personal, hand-crafted art form that's been part of local store DNA from the very beginning - the identity represents IGA's mission to bring the heart and soul back into grocery shopping. The typeface is supported by an illustration toolkit. Adaptable and accessible, it empowers every store owner to create their own designs, messages and yes, even logos, without making the IGA brand suffer.Interbrand project page New Logos and Identity for IGA by Interbrand A sampling of new logos. Your browser does not support the video tag. Some new logos animated.

It does not take a logo connoisseur to realize the dire situation that the old logos found themselves in, each more impossibly garish than the next. What they lacked in sophistication, though, they made up in charm; I mean... that "Woorim Beach" one? Get me a heather gray t-shirt in L with it on it, please. But I digress. The new logos do a great job in maintaining the charm of individual and expressive logos while establishing both a highly flexible and graphically consistent system that gives the each store a continued sense of independence and of ownership in how their store presents itself. It will be interesting to see what happens when the other 1,370 stores make their own logos (vs. the 30 shown in this post that) but there definitely seems to be a playful system in place that will keep things neat and attractive. I especially like that the "clear space" around the IGA logo is none and that you can draw leafs, mountains, and tractors around, under, and above it.

Brand video. Of course, logos can't stock the shelves for you - no matter how many you have. The most rewarding part of the project was working with the store owners themselves, helping them find new and meaningful ways to improve the experience for their customers. Thankfully inspiration wasn't hard to find - IGA's best and brightest offered enough tips to fill a book. So... we did. Now, every IGA has the platform - and the playbook - to be the best store in town.Interbrand project page New Logos and Identity for IGA by Interbrand New Logos and Identity for IGA by Interbrand Handbook. New Logos and Identity for IGA by Interbrand Style guide. New Logos and Identity for IGA by Interbrand Sign painting styles

The visual (and philosophical to a degree) toolkit that relies on sign painting and its inherent warmth and individuality set a great tone for IGA and it does it in a way that is fairly simple and straightforward so that any store can apply it successfully.

New Logos and Identity for IGA by Interbrand Celebrating Independents badge. New Logos and Identity for IGA by Interbrand Posters. New Logos and Identity for IGA by Interbrand New Logos and Identity for IGA by Interbrand New Logos and Identity for IGA by Interbrand Store renders. New Logos and Identity for IGA by Interbrand Newspaper. New Logos and Identity for IGA by Interbrand Coffee cups. New Logos and Identity for IGA by Interbrand T-shirts. New Logos and Identity for IGA by Interbrand Tote.

We've seen the combination of scripts and a condensed sans serif a hundred times over so that may not seem as original but as a system to deploy independently it will provide ease of use and yield consistent results that will look great for as many stores as possible as they keep fighting the good fight of staying independent as conglomerates get more conglomerate-y every day.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Ui633JkUHzU/new_logos_and_identity_for_iga_by_interbrand.php https://www.underconsideration.com/brandnew/archives/new_logos_and_identity_for_iga_by_interbrand.php Mon, 21 May 2018 04:44:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logos_and_identity_for_iga_by_interbrand.php
Categories: News

Spotted: New Logo for ServiceNow

Brand new - Fri, 05/18/2018 - 20:15
New Logo for ServiceNow Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/W8mvm-4xSuE/new_logo_for_servicenow.php https://www.underconsideration.com/brandnew/archives/new_logo_for_servicenow.php Fri, 18 May 2018 12:07:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_servicenow.php
Categories: News

Noted: New Logo and Identity for Salary Finance by Ragged Edge

Brand new - Fri, 05/18/2018 - 17:00
(Est. 2015) "At Salary Finance, we understand the impact finances have on our health, our happiness, our home life, and our work life. By partnering with employers, we offer a benefit that helps employees improve their lives, by improving their finances. We do this by “Money Makes the Smile go ’Round” New Logo and Identity for Salary Finance by Ragged Edge

(Est. 2015) "At Salary Finance, we understand the impact finances have on our health, our happiness, our home life, and our work life. By partnering with employers, we offer a benefit that helps employees improve their lives, by improving their finances. We do this by helping people save each month, offering loans people can actually afford to pay back, and creating simple tools for people to manage their money. We are a company underpinned by a social purpose. Through technology and innovation we strive to make the lives of millions of working people less stressful, more productive and much happier."

Design by
Ragged Edge (London, UK)

Related links
Ragged Edge project page

Relevant quote
[Salary Finance] needed a brand that could reframe the conversation about financial wellbeing and its connection to mental health. A brand that could confidently and credibly communicate their range of salary-linked benefits. A brand that could engage employers and employees alike.

Our logotype is the face of Salary Finance. Literally. Its upward, smiling curve, expresses our humanity and hopefulness. And it’s complemented by the warmest colour palette we could find. Our tone of voice then allows us to build trust with our audience. Speaking to both the realities and possibilities of finance, without ever giving the hard sell and speaking to people like they’re merely pound signs.

Images (opinion after)

New Logo and Identity for Salary Finance by Ragged Edge Logo. New Logo and Identity for Salary Finance by Ragged Edge Logo animation. New Logo and Identity for Salary Finance by Ragged Edge App icon and social media avatar. New Logo and Identity for Salary Finance by Ragged Edge New Logo and Identity for Salary Finance by Ragged Edge Messaging. New Logo and Identity for Salary Finance by Ragged Edge Guidelines. New Logo and Identity for Salary Finance by Ragged Edge New Logo and Identity for Salary Finance by Ragged Edge Photo and type treatments. New Logo and Identity for Salary Finance by Ragged Edge Some kind of form. New Logo and Identity for Salary Finance by Ragged Edge Website on mobile. New Logo and Identity for Salary Finance by Ragged Edge Magazine. Brand video.

Opinion
The old logo was okay; a little bland but serviceable and finance-y-looking with the equal sign and green box. The new logo is more of an aspirational, consumer brand, trying to make the service more appealing to employers and look less like a Microsoft Excel plug-in. The logo attempts to be a smile and it sort of pulls off the trick but not quite… there is no other element to anchor it as the mouth to a face; not that it needs eyes, ears, nose, and hair but something else to give it context. Especially in use on their website, the logo just looks like type on a curve. It’s nice type on a curve and I like how they have aligned a few of the letters — like the “L” above with the “I” below, and “Y” with “N” — but I wonder how many users wonder what that’s all about. The identity is pleasing, friendly, and attractive with a vibrant coral/dark blue palette, fun portraits, and pithy copywriting. Overall, it’s not groundbreaking but it makes salary management feel less like a drudge and more human.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eJ8ZwDoEMeM/new_logo_and_identity_for_salary_financial_by_ragged_edge.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_salary_financial_by_ragged_edge.php Fri, 18 May 2018 05:37:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_salary_financial_by_ragged_edge.php
Categories: News

Linked: Abstract Logos are a Fraud

Brand new - Fri, 05/18/2018 - 15:55
Michael Bierut shared this interesting piece of commentary on the value of "abstract" logos by famed journalist and writer, Tom Wolfe, that appeared in the 1972 AIGA communication graphics competition catalog. Abstract Logos are a Fraud Visit Link Michael Bierut shared this interesting piece of commentary on the value of "abstract" logos by famed journalist and writer, Tom Wolfe, that appeared in the 1972 AIGA communication graphics competition catalog. http://feedproxy.google.com/~r/ucllc/brandnew/~3/D6Fi-Iibs58/abstract_logos_are_a_fraud.php https://www.underconsideration.com/brandnew/archives/abstract_logos_are_a_fraud.php Fri, 18 May 2018 05:58:55 -0600 https://www.underconsideration.com/brandnew/archives/abstract_logos_are_a_fraud.php
Categories: News

Noted: New Logo and Identity for Salary Financial by Ragged Edge

Brand new - Fri, 05/18/2018 - 15:55
(Est. 2015) "At Salary Finance, we understand the impact finances have on our health, our happiness, our home life, and our work life. By partnering with employers, we offer a benefit that helps employees improve their lives, by improving their finances. We do this by “Money Makes the Smile go ’Round” New Logo and Identity for Salary Financial by Ragged Edge

(Est. 2015) "At Salary Finance, we understand the impact finances have on our health, our happiness, our home life, and our work life. By partnering with employers, we offer a benefit that helps employees improve their lives, by improving their finances. We do this by helping people save each month, offering loans people can actually afford to pay back, and creating simple tools for people to manage their money. We are a company underpinned by a social purpose. Through technology and innovation we strive to make the lives of millions of working people less stressful, more productive and much happier."

Design by
Ragged Edge (London, UK)

Related links
Ragged Edge project page

Relevant quote
[Salary Finance] needed a brand that could reframe the conversation about financial wellbeing and its connection to mental health. A brand that could confidently and credibly communicate their range of salary-linked benefits. A brand that could engage employers and employees alike.

Our logotype is the face of Salary Finance. Literally. Its upward, smiling curve, expresses our humanity and hopefulness. And it’s complemented by the warmest colour palette we could find. Our tone of voice then allows us to build trust with our audience. Speaking to both the realities and possibilities of finance, without ever giving the hard sell and speaking to people like they’re merely pound signs.

Images (opinion after)

New Logo and Identity for Salary Financial by Ragged Edge Logo. New Logo and Identity for Salary Financial by Ragged Edge Logo animation. New Logo and Identity for Salary Financial by Ragged Edge App icon and social media avatar. New Logo and Identity for Salary Financial by Ragged Edge New Logo and Identity for Salary Financial by Ragged Edge Messaging. New Logo and Identity for Salary Financial by Ragged Edge Guidelines. New Logo and Identity for Salary Financial by Ragged Edge New Logo and Identity for Salary Financial by Ragged Edge Photo and type treatments. New Logo and Identity for Salary Financial by Ragged Edge Some kind of form. New Logo and Identity for Salary Financial by Ragged Edge Website on mobile. New Logo and Identity for Salary Financial by Ragged Edge Magazine. Brand video.

Opinion
The old logo was okay; a little bland but serviceable and finance-y-looking with the equal sign and green box. The new logo is more of an aspirational, consumer brand, trying to make the service more appealing to employers and look less like a Microsoft Excel plug-in. The logo attempts to be a smile and it sort of pulls off the trick but not quite… there is no other element to anchor it as the mouth to a face; not that it needs eyes, ears, nose, and hair but something else to give it context. Especially in use on their website, the logo just looks like type on a curve. It’s nice type on a curve and I like how they have aligned a few of the letters — like the “L” above with the “I” below, and “Y” with “N” — but I wonder how many users wonder what that’s all about. The identity is pleasing, friendly, and attractive with a vibrant coral/dark blue palette, fun portraits, and pithy copywriting. Overall, it’s not groundbreaking but it makes salary management feel less like a drudge and more human.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eJ8ZwDoEMeM/new_logo_and_identity_for_salary_financial_by_ragged_edge.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_salary_financial_by_ragged_edge.php Fri, 18 May 2018 05:37:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_salary_financial_by_ragged_edge.php
Categories: News

Reviewed: Friday Likes 245: From This is Pacifica, Lundgren+Lindqvist, and Kevin Cantrell

Brand new - Fri, 05/18/2018 - 12:50
We start with some minimalist work and work up to some rather exuberant executions with work from Porto, Gothenburg, and Salt Lake City. “From This is Pacifica, Lundgren+Lindqvist, and Kevin Cantrell” Friday Likes 245

We start with some minimalist work and work up to some rather exuberant executions with work from Porto, Gothenburg, and Salt Lake City.

Hardy by This is Pacifica Hardy by This is Pacifica

Hardy is a third-generation family business in Portugal that specializes in cold smoked salmon that they make available for sale on their website and select restaurants and retailers. The identity, designed by Porto, Portugal-based This is Pacifica, centers on a cool, modern abstraction of a salmon hanging to smoke combined with a wild, hard-edged wordmark that make for an unexpectedly fun combination. The logo spans the length of the packaging with the lines inside cut out to see the product and an orange ribbon completing the loop of the logo. The use of materials, from the corrugated board to the tissue paper to the orange and white ribbon on the tag reflect the quality of craft that goes into each piece of salmon. See full project

Enter Arkitektur by Lundgren+Lindqvist Enter Arkitektur by Lundgren+Lindqvist

Enter Arkitektur is an architecture firm in Gothenburg and Jönköping, Sweden, with some nice work in medium-sized buildings for commercial and residential use. Their new identity, designed by Gothenburg-based Lundgren+Lindqvist, features a great, minimal logo that takes the "E" from the name, flips it on its side, places an arrowhead on top, and -- voilà -- reveals a house in its negative space. No, they don't do cute houses like the one the logo reveals but the logo does convey a sense of smart thinking and clever use of space and, while this could have been cute overload with that little house, the gray color palette gives it the gravitas needed to be taken dead serious. The logo works great on its own or as a repeating pattern that totally messes with your head about whether you are paying attention to the positive or negative space. See full project

Clayton Vance Architecture by Kevin Cantrell Clayton Vance Architecture by Kevin Cantrell

Clayton Vance Architecture is also an architecture firm in but in Heber City, UT, and with a very different style than Enter above. Designed by Salt Lake City, UT-based Kevin Cantrell, the identity makes no subtle reference to Roman mosaic tiles and pools and goes full-in on the style and concept, rendering all of the identity elements as if they were embedded in the abode of a Roman emperor who was really into Art Nouveau typography as most Roman emperors were at the time because, you know, time travel. This isn't exactly my style but the commitment to the aesthetic is quite insane and impressive. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/iIbx18zIJw4/friday_likes_245.php https://www.underconsideration.com/brandnew/archives/friday_likes_245.php Fri, 18 May 2018 05:05:22 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_245.php
Categories: News

Spotted: New Logo for Gloucester Rugby

Brand new - Thu, 05/17/2018 - 20:50
New Logo for Gloucester Rugby Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Yckme2_dpI0/new_logo_for_gloucester_rugby.php https://www.underconsideration.com/brandnew/archives/new_logo_for_gloucester_rugby.php Thu, 17 May 2018 12:53:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_gloucester_rugby.php
Categories: News

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