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News

Linked: Madrid's Metro 100th Anniversary

Brand new - Fri, 04/27/2018 - 16:25
To commemorate the 100th anniversary of its subway system, Madrid held a contest to design the centenary logo. Above is the winner, designed by Azucena Herranz, whose logo beat out 1,500 others. At the link, there are a couple other submissions that are interesting. Madrid's Metro 100th Anniversary Visit Link To commemorate the 100th anniversary of its subway system, Madrid held a contest to design the centenary logo. Above is the winner, designed by Azucena Herranz, whose logo beat out 1,500 others. At the link, there are a couple other submissions that are interesting. http://feedproxy.google.com/~r/ucllc/brandnew/~3/8Wd1u3dpf70/madrids_metro_100th_anniversary.php https://www.underconsideration.com/brandnew/archives/madrids_metro_100th_anniversary.php Fri, 27 Apr 2018 05:52:47 -0600 https://www.underconsideration.com/brandnew/archives/madrids_metro_100th_anniversary.php
Categories: News

Noted: New Logo for Origin

Brand new - Fri, 04/27/2018 - 16:25
(Est. 2000) "Origin is proudly Australia's leading integrated energy company - exploring, generating and delivering energy solutions locally and internationally. We deliver today's energy needs to more than 4 million electricity, natural gas and LPG customers, making us Australia's largest energy retailer. With significant investments “White Hole Sun” New Logo for Origin

(Est. 2000) "Origin is proudly Australia's leading integrated energy company - exploring, generating and delivering energy solutions locally and internationally. We deliver today's energy needs to more than 4 million electricity, natural gas and LPG customers, making us Australia's largest energy retailer. With significant investments in gas exploration and renewable energy technologies such as geothermal, hydro, wind and solar, we're also searching for and creating tomorrow's energy solutions. We are committed to fostering a diverse and inclusive work environment. At Origin, we live our Purpose, Principles, Values and Commitments. They guide our decisions and underpin everything we do."

Design by
Ad Campaign by TBWA Melbourne (unclear if they did the logo too)

Related links
Origin press release

Images (opinion after)

New Logo for Origin Logo. New Logo for Origin Signage. New Logo for Origin Brand positioning logo-y thing. TV spot.

Opinion
The old logo wasn’t good but if you consider that someone presented and someone approved those squiggles and both parties agreed this was good, this could have been a lot worse. The new logo maintains the equity of the old one by keeping the big ring as the icon, softening it with a gradient and placing what now looks like an abstract human figure at its center… or it’s a sun setting behind a mountain… or it’s something else. Who knows. But I’ll admit that, in its ambiguousness, it’s a pleasant-looking icon open to interpretation. The new wordmark keeps the all-lowercase, no-tittle approach but changes to a geometric sans with a quirky “g” that sort of echoes the two circles in the icon. It’s kind of clunky but mostly fine. The logo looks convincingly good on that signage against the stark white backgrounds. The ad annoys me but I won’t get much into that. Overall, it’s definitely an improvement, mostly because the old one looked so dated.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-7qUPmopHdk/new_logo_for_origin.php https://www.underconsideration.com/brandnew/archives/new_logo_for_origin.php Fri, 27 Apr 2018 05:32:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_origin.php
Categories: News

Announced: 2018 Brand New Conference: Pre-sale Ends May 1

Brand new - Fri, 04/27/2018 - 14:15
Pre-sale prices for the 2018 Brand New Conference on September 13 - 14 in New York, NY, will end next Wednesday, May 1. You will have all day and all night to register at pre-sale prices. On May 2, prices go up -- $450 for “Prices Increase on May 2, 2018”  Pre-sale Ends May 1

Pre-sale prices for the 2018 Brand New Conference on September 13 - 14 in New York, NY, will end next Wednesday, May 1. You will have all day and all night to register at pre-sale prices. On May 2, prices go up -- $450 for professionals and $225 for students -- and we will launch this year's website and announce speakers.

You can register here.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_L62eQKT0Xw/2018_brand_new_conference_pre-sale_ends_may_1.php https://www.underconsideration.com/brandnew/archives/2018_brand_new_conference_pre-sale_ends_may_1.php Fri, 27 Apr 2018 06:09:29 -0600 https://www.underconsideration.com/brandnew/archives/2018_brand_new_conference_pre-sale_ends_may_1.php
Categories: News

Reviewed: Friday Likes 243: From The Lab Saigon, Erickson Design Co., and Re

Brand new - Fri, 04/27/2018 - 13:10
Plenty of food-related goodness this week, with work from Ho Chi Minh City, Minneapolis, and Sydney. “From The Lab Saigon, Erickson Design Co., and Re” Friday Likes 243

Plenty of food-related goodness this week, with work from Ho Chi Minh City, Minneapolis, and Sydney.

NAMBENTô by The Lab Saigon NAMBENTô by The Lab Saigon

NAMBENTô is a quick service restaurant in Ho Chi Minh City, Vietnam, serving traditional Vietnamese food. The identity, designed by local firm The Lab Saigon, is quite simple and while the logo isn't ideal -- the "N A M" part is way too open -- those bowls with the name wrapped around are everything. It's something we haven't seen before and it makes a fantastic statement... literally, check this example of someone Instagramming their experience at the restaurant. Boom. NAMBENTô. No questions asked. The logo is not bad, really, and the repeating pattern makes it look its best. There are some colorful illustrations of the animals you are about to eat -- sorry vegetarians -- and while they are pretty cool they don't seem so well integrated or perhaps necessary. Still, those bowls. See full project

56 Brewing by Erickson Design Co. 56 Brewing (New Cans) by Erickson Design Co.

56 Brewing is a micro brewery in Minneapolis, MN, that operates as a Community Supported Brewery, much like Community-Supported Agriculture where members get a monthly box of produce from farmers but instead you get growlers of beer, so, win. The brewery recently introduced cans to their operation and they have been slickly designed by local firm Erickson Design Co., who made sure the "56" was visible and, boy, is it. At this point nothing is much surprise when it comes to micro brewery packaging as everyone does whatever they want so even though it's a free for all, these cans and growlers stand out nicely through a friendly-industrial-minimalist vibe. See full project

Rey's Place by Re Rey's Place by Re

Rey's Place is a new Filipino fine dining restaurant in Sydney, Australia, that is split into two: the fine dining experience in the upper floor and a dive bar in the lower floor. Designed by local firm Re, the identity revolves around a custom type family, inspired by traditional Filipino calligraphy, that is also split into two: a relatively elegant solid version and a wilder stroked version. Both are funky and a little exotic and they support the overall identity that aims to show the duality of the establishment, all in a rich contrasting palette of dark green and dark pink. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/P9Z5ojxA08s/friday_likes_243.php https://www.underconsideration.com/brandnew/archives/friday_likes_243.php Fri, 27 Apr 2018 05:12:27 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_243.php
Categories: News

Spotted: New Logo and Identity for Weltmeister by STRICHPUNKT

Brand new - Thu, 04/26/2018 - 19:55
New Logo and Identity for Weltmeister by STRICHPUNKT

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZBLSXWqAsog/new_logo_and_identity_for_weltmeister_by_strichpunkt.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_weltmeister_by_strichpunkt.php Thu, 26 Apr 2018 12:05:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_weltmeister_by_strichpunkt.php
Categories: News

Spotted: New Logo for International Advertising Association by Target Marketing

Brand new - Thu, 04/26/2018 - 19:55
New Logo for International Advertising Association by Target Marketing Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vs9iam9NHrI/new_logo_for_international_advertising_association_by_target_marketing.php https://www.underconsideration.com/brandnew/archives/new_logo_for_international_advertising_association_by_target_marketing.php Thu, 26 Apr 2018 12:01:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_international_advertising_association_by_target_marketing.php
Categories: News

Linked: Design Canada Now Playing

Brand new - Thu, 04/26/2018 - 15:40
First Linked back when it was on Kickstarter, Greg Durrell's Design Canada is now starting to play in select cities and locations. Trailer looks great! [If you can not see a video here view this post on Brand New] Visit Link First Linked back when it was on Kickstarter, Greg Durrell's Design Canada is now starting to play in select cities and locations. Trailer looks great! http://feedproxy.google.com/~r/ucllc/brandnew/~3/PkJhrazuJ6U/design_canada_now_playing.php https://www.underconsideration.com/brandnew/archives/design_canada_now_playing.php Thu, 26 Apr 2018 05:53:40 -0600 https://www.underconsideration.com/brandnew/archives/design_canada_now_playing.php
Categories: News

Noted: New Logo and Identity for Firmex done In-house

Brand new - Thu, 04/26/2018 - 15:40
(Est. 2006) "In 2006, Firmex saw an opportunity to provide a cloud-based solution for sharing large volumes of confidential documents. Professionals were frustrated with hard-to-use technology, obsolete 'per page' pricing, and steep overage fees. They wanted a simple, robust and fairly priced virtual data room “On the Same Page” New Logo and Identity for Firmex done In-house

(Est. 2006) "In 2006, Firmex saw an opportunity to provide a cloud-based solution for sharing large volumes of confidential documents. Professionals were frustrated with hard-to-use technology, obsolete 'per page' pricing, and steep overage fees. They wanted a simple, robust and fairly priced virtual data room subscription service they could trust. Today, over 120,000 companies in 144 countries have trusted our service, making Firmex one of the most widely used virtual data rooms in the world. Millions of documents are exchanged using Firmex, supporting a range of mission-critical processes including financial transactions, mergers and acquisitions, corporate governance, regulatory compliance, litigation and procurement."

Design by
In-house

Related links
Applied Arts Mag story

Relevant quote
One image that appears throughout the entire brand: pages and paper. The new logo features three pages breaking away from the “X.” “Our clients trust Firmex to manage and share large volumes of confidential documents online, so the concept of pages is tied into our core business and company DNA,” says Boltz. The Suisse Int'l typeface is used throughout, in four different weights.

Images (opinion after)

New Logo and Identity for Firmex done In-house Logo. New Logo and Identity for Firmex done In-house Logo animation. New Logo and Identity for Firmex done In-house Logo system. New Logo and Identity for Firmex done In-house Typography. New Logo and Identity for Firmex done In-house Sub-brands. New Logo and Identity for Firmex done In-house Icon set. New Logo and Identity for Firmex done In-house Business cards. New Logo and Identity for Firmex done In-house Letterhead. New Logo and Identity for Firmex done In-house Notecard. New Logo and Identity for Firmex done In-house Other applications. New Logo and Identity for Firmex done In-house Firmex Cares logo. New Logo and Identity for Firmex done In-house Firmex Cares t-shirt.

Opinion
The old logo was mostly okay, although I’m not sure why they highlighted the “e” and half of the “x” but I like how they tucked the “i” into the “F”. It was a decent corporate logo but the new one is a much more decent corporate logo. This isn’t going to take anyone’s breath away but it gets the job done efficiently and, more importantly, it makes the company look much more confident, reliable, and trusted. The “X” is meant to break into three abstract pieces of paper, which I didn’t read as such at the beginning, but it’s an okay metaphor. To me, they just looked like cool digital, speedy doodads, nicely extended from the structure of the “X”. The identity is well extended and thought out. I’m not a huge fan of the use of the light weight of Suisse Int’l as it gives it a slightly dated look — more Suisse Int’l Mono, I say. The icon set is cool and dog biscuits for the win. Overall, a solid corporate job.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/HyycdSxsofM/new_logo_and_identity_for_firmex_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_firmex_done_in_house.php Thu, 26 Apr 2018 05:37:58 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_firmex_done_in_house.php
Categories: News

Reviewed: New Logo and Identity for Flipboard by Moniker and In-house

Brand new - Thu, 04/26/2018 - 12:30
Launched in 2010, Flipboard is a news and social network aggregator -- or, in its words, a "curation platform" -- that allows users to select feeds from various news websites and social media accounts which are then delivered in an attractive and cohesive experience that “Step and Repeat” New Logo and Identity for Flipboard by Moniker and In-house

Launched in 2010, Flipboard is a news and social network aggregator -- or, in its words, a "curation platform" -- that allows users to select feeds from various news websites and social media accounts which are then delivered in an attractive and cohesive experience that can be flipped through easily. It was originally developed for the iPad and it was one of the coolest most useful apps in the early days of the iPad. It has since expanded to Android and to browsers on desktops and laptops and now counts with more than 100 million monthly active users. Recently Flipboard introduced a new identity designed in-house in collaboration with San Francisco, CA-based Moniker.

Our original manifesto states "great stories move the world forward." We believe access to high-quality content and diverse perspectives helps us make informed decisions, take action and be better world citizens. This is why our logo was conceived in 2010 as a window onto great stories, with transparent window panes at its center.

So this year, we reimagined the logo as a fully open window, reset our logotype using our custom Fakt Flipboard condensed, and restored balance to the lockup. Our red also got a nice refresh. We're just a little brighter everywhere.Flipboard post on Medium New Logo and Identity for Flipboard by Moniker and In-house Logo. New Logo and Identity for Flipboard by Moniker and In-house Icon. New Logo and Identity for Flipboard by Moniker and In-house Logo-as-window.

When I first got an iPad (that I won in a webfont competition for the design of Quipsologies, thank you) and had no idea what to do with it, Flipboard was basically the only application I used or found useful. I gave up on the iPad years ago and was surprised to hear Flipboard is still around. Good for them! Anyway, on to the logo... I always liked their slightly pixelated "F" icon; it was simple and striking. Its evolution into a single-color version with no transparency makes sense as more and more logos go basic. In this case, it works great for the icon as it's literally less fuzzy, it's as simple as it gets, and it yields a great-looking icon/monogram. The old wordmark was fine but the new one -- in a customized version of Fakt -- works a lot better.

With an icon that has such defined edges and a nice, big square area, it's no surprise they went with the logo-as-window approach for some applications but I like that they pushed that idea a little further to create a puzzle-like treatment that gives an interesting twist to the approach.

Our F becomes a distinct storytelling platform where we can feature inspiring points of view.

And, you might notice a staircase in the white space. This was a serendipitous discovery, but once we saw it, we couldn't unsee it. Because it speaks so well to our vision of advancing the conversation, the team decided to pursue this concept in more depth.

The stair led to the development of what we are calling the F Step pattern. […] What we landed on are a set of specific juxtapositions that map to our core identity. From the macro to the micro, local to global (self investment, to community engagement), to strong opposing forces or different sides of a story.Flipboard post on Medium New Logo and Identity for Flipboard by Moniker and In-house New Logo and Identity for Flipboard by Moniker and In-house New Logo and Identity for Flipboard by Moniker and In-house "F Step Pattern". New Logo and Identity for Flipboard by Moniker and In-house Posters. New Logo and Identity for Flipboard by Moniker and In-house Twitter header.

The effect is quite attractive and sort of dramatic, creating interesting intersections of the images when two are paired together and generating stark moments of white space (as in the posters) that make both the images and the logo at the bottom stand out.

New Logo and Identity for Flipboard by Moniker and In-house Red line as graphic element. New Logo and Identity for Flipboard by Moniker and In-house Red line application. New Logo and Identity for Flipboard by Moniker and In-house "It's Your Time" brand platform.

In addition, there is also a thick, red line element that can be used as an underline or strikethrough and works quite well with the condensed font. It provides Flipboard a somewhat serious editorial vibe that makes the app feel a little more important than it just being a news aggregator.

New Logo and Identity for Flipboard by Moniker and In-house Tote.

Overall, this is a great update that maintains the equity of the original brand but infuses it with new energy and meaning in a way that is smart and considerate.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/IZDFCDUcj8k/new_logo_and_identity_for_flipboard_by_moniker_and_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_flipboard_by_moniker_and_in_house.php Thu, 26 Apr 2018 04:37:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_flipboard_by_moniker_and_in_house.php
Categories: News

Spotted: New Logo and Identity for Skyhour by BTL Brands

Brand new - Wed, 04/25/2018 - 19:15
New Logo and Identity for Skyhour by BTL Brands Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/G4s7vP0LAD0/new_logo_and_identity_for_skyhour_by_btl_brands.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_skyhour_by_btl_brands.php Wed, 25 Apr 2018 12:04:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_skyhour_by_btl_brands.php
Categories: News

Spotted: New Name and Logo for Raiz

Brand new - Wed, 04/25/2018 - 19:15
New Name and Logo for Raiz Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/u-oslqXh6F8/new_name_and_logo_for_raiz.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_raiz.php Wed, 25 Apr 2018 12:00:32 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_raiz.php
Categories: News

Linked: Drill Baby, Drill

Brand new - Wed, 04/25/2018 - 16:00
I rarely post concept work but Stas Grinyaev's DRILL Vodka concept amused me to no end for some reason. Drill Baby, Drill Visit Link I rarely post concept work but Stas Grinyaev's DRILL Vodka concept amused me to no end for some reason. http://feedproxy.google.com/~r/ucllc/brandnew/~3/aCm9dzX3zmk/drill_baby_drill_1.php https://www.underconsideration.com/brandnew/archives/drill_baby_drill_1.php Wed, 25 Apr 2018 05:53:41 -0600 https://www.underconsideration.com/brandnew/archives/drill_baby_drill_1.php
Categories: News

Noted: New Logo for Glamour

Brand new - Wed, 04/25/2018 - 16:00
(Est. 1939) "Glamour is a women's magazine published by Condé Nast Publications. Glamour is one of the biggest fashion and beauty media brands in the world, currently reaching an all-time high of one out of eight American women, with 9.7 million print readers, more than “Putting the Glamour in GlamourNew Logo for Glamour

(Est. 1939) "Glamour is a women's magazine published by Condé Nast Publications. Glamour is one of the biggest fashion and beauty media brands in the world, currently reaching an all-time high of one out of eight American women, with 9.7 million print readers, more than 11 million unique monthly users online, and over 14 million followers across social media platforms. Glamour believes in the power of women being themselves and stands with women as they do their own thing: honestly, authentically, and awesomely. Across every platform, Glamour is the ultimate authority for the next generation of changemakers."

Design by
Spearheaded in-house (not sure if they hired someone for the logo)

Related links
Glamour editor letter
Business of Fashion story

Images (opinion after)

New Logo for Glamour Logo. New Logo for Glamour Magazine cover, before and after. New Logo for Glamour New cover. Your browser does not support the video tag. New look introduction video.

Opinion
If you had asked me what the Glamour logo looked like, I would have not known, even though it’s one of the many magazine logos staring back at me at grocery check-out lines. The all uppercase sans serif was pretty generic and it could have easily been for Popular Mechanics and it wouldn’t make a difference. The new logo has so much more personality and a very unique style that it’s going to be hard to confuse it with anything else. It has an Old-Hollywood-glamour feel that maybe it’s too literal a reference but the execution is great and it has a subtle contemporary edge to it somehow. I think it’s quite great and it looks fantastic on the cover as it lands on top of both the thick white stroke — which I’m assuming will become a recurring trait — and the photo. I don’t like the bold serif used for the cover lines, though, it competes too much for attention and clashes with the logo. I wish the website was a little more considered… it makes the logo look bad, slapped giant across the screen without much support. Overall, it’s nice to see something a little different and unexpected.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/kbMekWQlaIU/new_logo_for_glamour.php https://www.underconsideration.com/brandnew/archives/new_logo_for_glamour.php Wed, 25 Apr 2018 05:34:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_glamour.php
Categories: News

Reviewed: New Logo and Identity for MoveOn by RedPeak

Brand new - Wed, 04/25/2018 - 12:50
Established in 1998, MoveOn is an independent, public policy advocacy and activist group funded by its members. MoveOn has two main activities: MoveOn Civic Action, a 501(c)(4) nonprofit organization that focuses on education and advocacy and also manages all the petitions; and MoveOn Political Action, “Moving On Up” New Logo and Identity for MoveOn by RedPeak

Established in 1998, MoveOn is an independent, public policy advocacy and activist group funded by its members. MoveOn has two main activities: MoveOn Civic Action, a 501(c)(4) nonprofit organization that focuses on education and advocacy and also manages all the petitions; and MoveOn Political Action, a federal political action committee that raises funds and supports political candidates of the Democratic party in their election runs. Over the years, over 8 million people have taken action with the organization. Yesterday, MoveOn introduced a new identity designed by New York, NY-based RedPeak.

We built an iconic brand identity designed to engage today's audiences--across platforms--with a visual system built to mobilize members to both stand up for and resist against today's most pressing political issues. This brand is rooted in the idea of People-Powered Progress, and positions MoveOn as the force fighting for the progressive values that unite everyday Americans.RedPeak project page New Logo and Identity for MoveOn by RedPeak Logo. New Logo and Identity for MoveOn by RedPeak Logo in signs. New Logo and Identity for MoveOn by RedPeak Color meanings.

The old logo was painful to look at. I think it was an italic font further obliqued, probably in Microsoft Word, and it was also a perfect example of how NOT to do small caps with the "ORG" part being scaled down and ending up much lighter than the rest of the letters. Not pleasant at all. The new logo uses protest signs as a reference to build a simple and bold logo with great energy. I like that it's not a straight-up wordmark and that the name is broken up, hinting at the disruptive nature of its efforts (which may be reading a little too much into it, I admit). The execution is really good, hiding just enough of the first letter of each placard to convey the idea of depth without losing readability. The color variation of resist and support is good and not-so-subtly references the political party leanings of the organization (red = Republicans = resist / blue = Democrats = support).

Your browser does not support the video tag. Resist/Support treatments. New Logo and Identity for MoveOn by RedPeak The organization's values. Your browser does not support the video tag. Green screen capture of people. Your browser does not support the video tag. Values, animated.

At first, the image of the little people making up different signs felt kind of cheesy but I love how they did it: filming people, then abstracting them into black and white, then digitally bringing them all together. The idea supports well the brand idea of being "People Powered" and the resulting graphics do look good and engaging in the posters below.

New Logo and Identity for MoveOn by RedPeak Posters. New Logo and Identity for MoveOn by RedPeak New Logo and Identity for MoveOn by RedPeak Online presence. New Logo and Identity for MoveOn by RedPeak Protest signs. New Logo and Identity for MoveOn by RedPeak Sticker. New Logo and Identity for MoveOn by RedPeak Various materials.

The visual language of type set inside thick bars isn't entirely novel -- in particular for organizations or causes wanting to communicate urgency -- but, in this case, it all ties together well with the logo and the use of the same font throughout.

Your browser does not support the video tag. Identity presentation video.

Overall, this is a strong evolution that gives the organization an identity that matches the energy of its members.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZQE59BpuCi8/new_logo_and_identity_for_moveon_by_redpeak.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_moveon_by_redpeak.php Wed, 25 Apr 2018 04:38:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_moveon_by_redpeak.php
Categories: News

Spotted: New Name and Logo for Rest

Brand new - Tue, 04/24/2018 - 20:35
New Name and Logo for Rest Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PHra16BwGWM/new_name_and_logo_for_rest.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_rest.php Tue, 24 Apr 2018 12:50:42 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_rest.php
Categories: News

Spotted: New Logo for Designmodo done In-house with Paul von Excite

Brand new - Tue, 04/24/2018 - 20:35
New Logo for Designmodo done In-house with Paul von Excite Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/3kpdTmm9Idw/new_logo_for_designmodo_done_in_house_with_paul_von_excite.php https://www.underconsideration.com/brandnew/archives/new_logo_for_designmodo_done_in_house_with_paul_von_excite.php Tue, 24 Apr 2018 12:43:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_designmodo_done_in_house_with_paul_von_excite.php
Categories: News

Linked: Brand Consulting Group

Brand new - Tue, 04/24/2018 - 16:15
Omnicom Group introduces the Brand Consulting Group, comprised of Hall & Partners, Interbrand, C Space, OurCreative, Siegel + Gale, Sterling Brands, and Wolff Olins. They will all still operate under their own names but will share a new leadership team. As you might remember, this Brand Consulting Group Visit Link Omnicom Group introduces the Brand Consulting Group, comprised of Hall & Partners, Interbrand, C Space, OurCreative, Siegel + Gale, Sterling Brands, and Wolff Olins. They will all still operate under their own names but will share a new leadership team. As you might remember, this matches rival WPP's recent blend of its brand agencies into Superunion. http://feedproxy.google.com/~r/ucllc/brandnew/~3/sCBzxpLDTGo/brand_consulting_group.php https://www.underconsideration.com/brandnew/archives/brand_consulting_group.php Tue, 24 Apr 2018 05:57:23 -0600 https://www.underconsideration.com/brandnew/archives/brand_consulting_group.php
Categories: News

Noted: New Logo and Identity for Elliptic by Superunion

Brand new - Tue, 04/24/2018 - 16:15
(Est. 2013) "Elliptic reveals the truth behind Bitcoin activity. Elliptic's team of computer scientists and former law-enforcement agents has developed software to make Bitcoin activity more transparent and accountable. Today the world's largest banks and Bitcoin exchanges use Elliptic software to monitor billions of dollars “Read Between the Lines” New Logo and Identity for Elliptic by Superunion

(Est. 2013) "Elliptic reveals the truth behind Bitcoin activity. Elliptic's team of computer scientists and former law-enforcement agents has developed software to make Bitcoin activity more transparent and accountable. Today the world's largest banks and Bitcoin exchanges use Elliptic software to monitor billions of dollars in Bitcoin transactions every month, and the top law enforcement agencies use Elliptic software to investigate Bitcoin's role in cases of terrorist financing, arms trafficking, child pornography, and blackmail. Elliptic's software is recognized in the Bitcoin industry as the standard for regulatory compliance and forensic investigations. Elliptic is based in London, New York, and Washington, DC."

Design by
Superunion

Related links
N/A

Relevant quote
To communicate Elliptic’s goal of finding the truth in data, the company turned to brand consultancy Superunion for an approach rooted in the forensic company’s capabilities and mission. The visual identity uses negative space typography, inspired by the raw digital look and feel of data lines and the blockchain. This creative concept also mirrors Elliptic’s own search and discovery process, guiding the viewer to locate certain hidden terms - truth, terrorists, guns, ransomware and more - within posters, brochures and other materials. The legibility is deliberately challenging to echo the difficult task Elliptic undertakes and its simple black and white colour palette reflects the seriousness of the issue and the importance of the legal cases that rely on Elliptic’s intelligence.

Images (opinion after)

New Logo and Identity for Elliptic by Superunion Logo. New Logo and Identity for Elliptic by Superunion Small-use logo. New Logo and Identity for Elliptic by Superunion Custom font. New Logo and Identity for Elliptic by Superunion Negative to positive animation. New Logo and Identity for Elliptic by Superunion Typesetting. New Logo and Identity for Elliptic by Superunion Animation. New Logo and Identity for Elliptic by Superunion Various materials. New Logo and Identity for Elliptic by Superunion New Logo and Identity for Elliptic by Superunion Posters.

Opinion
I had never seen the old logo before but that was quite nice. There was something kind of mysterious about the shape of the icon… it’s hard to find super simple shapes that are not circles, squares, or triangles, and that sideways gummy drop thing was cool. The wordmark was nice too. Perhaps its one drawback was that it didn’t feel “urgent” or dramatic as is the case with the whole vibe surrounding bitcoin and the new logo does a better job in feeling dramatic as well as data-ish and block-ish. At small sizes, as you can see in the header image, the logo doesn’t do so well but it’s somewhat cool at large sizes. Instead of doing a filled-in version for small uses I don’t know why they didn’t do versions with fewer and fewer lines as the logo shrunk in order to maintain the lined aesthetic. There is also a custom font that’s pretty wild and adds a tangible sense of decryption to the identity. It’s not easy to read, no, but it’s also not impossible and there is a certain pleasure in being able to read a line. Overall, it’s nice to see something wild and different but still with a slight constrained corporate feel and, hey, it’s not an all-the-colors and geometric-sans project so we all win.

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Categories: News

Reviewed: New Logo and Identity for Adidas by EIGA

Brand new - Tue, 04/24/2018 - 13:00
Established in 1949, Adidas (previously Adidas Group) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing, and accessories. We all, obviously, know about Adidas but for this post it's worth noting that Adidas comes in different flavors: Adidas “More Adidas in your Adidas” New Logo and Identity for Adidas by EIGA

Established in 1949, Adidas (previously Adidas Group) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing, and accessories. We all, obviously, know about Adidas but for this post it's worth noting that Adidas comes in different flavors: Adidas Sport for competitive equipment and Adidas Originals for casual wear. Adidas is also responsible for Reebok, which has been a subsidiary since 2005. As a corporation, Adidas employs 56,888 people from over 100 countries and produces more than 900 million product units each year. Recently Adidas dropped "Group" from its name and introduced a new identity designed by Hamburg, Germany-based EIGA.

Our strategic objective was to join the two faces of the adidas Company, the well-known sports side and the global business aspect, under a single, visually significant roof. At the same time, the relationship with the product brands was to be strengthened and the brand essence, "sport", also clearly defined for the corporation´s communications.EIGA project page New Logo and Identity for Adidas by EIGA Logo. New Logo and Identity for Adidas by EIGA Logo on photos. New Logo and Identity for Adidas by EIGA Company logo in relation to consumer brand logos.

In terms of the logo, there is nothing radical or controversial going on here. They removed the line and "Group" from the old logo and kept the geometric sans serif wordmark that is globally recognizable. I think they may have tweaked it a little bit but it's hard to tell. The goal of the logo redesign seems to be to make people think of the company less as the company and more like the overarching sport-goodness that is Adidas. Mission accomplished by keeping it simple. Although I'm not sure how much more confusion it adds that there are three different logos, serving three different purposes -- corporate, competitive, casual -- all using the same wordmark.

Working with adidas Global Brand Design, EIGA developed a scalable layout concept that is an integral part of the corporate design system. The concept enables communication in various forms: from a corporate look for more serious content to a brand-orientated, concise design. Despite varying visual designs, some of which are louder than others, the adidas Company remains clearly recognisable as the sender.EIGA project page Video presentation of the new identity.

The interesting part of this project is the identity built around the logo. The video above illustrates the system quite nicely and the images below are reinforcements of what flashed rather quickly in the video.

New Logo and Identity for Adidas by EIGA Use of typography. The Adineue family was designed in 2012 by Joancarles Casasin for Sid Lee (for Adidas).

The use of Adinue seems like it has gotten a second wind in this system. Used in all uppercase it provides a great contrast with the all lowercase logo. They've also pulled off a few tricks that are hard to do, like the stacked typography and super wide letter-spacing.

New Logo and Identity for Adidas by EIGA Layout system. New Logo and Identity for Adidas by EIGA Logo placement in grid.

The layout system is fairly simple but quite smart in how it modulates the voice, from quiet to loud, and it has a great flexibility to mix and match photos with type with logo placement.

New Logo and Identity for Adidas by EIGA New Logo and Identity for Adidas by EIGA New Logo and Identity for Adidas by EIGA New Logo and Identity for Adidas by EIGA Sample layouts.

Overall, this is a pretty strong system that feels very Adidas-esque, in part because the Adidas logo is everywhere, sure, but doubling down on the use of their font in a new way helps establish a consistent voice. I also like that this is an example of not relying on a logo change to rekindle a creative spark but on a system that makes the best use of the existing logo and other brand assets to present them in effective and exciting ways.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/K4geV7-ErDs/new_logo_and_identity_for_adidas_by_eiga.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_adidas_by_eiga.php Tue, 24 Apr 2018 04:35:23 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_adidas_by_eiga.php
Categories: News

Spotted: New Name, Logo, and Identity for Featuring done In-house

Brand new - Mon, 04/23/2018 - 19:50
New Name, Logo, and Identity for Featuring done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

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