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Spotted: New Logo for t3n by Kolle Rebbe

Brand new - Tue, 02/20/2018 - 19:55
New Logo for t3n by Kolle Rebbe Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6A5E6cbLTnU/new_logo_for_t3n_by_kolle_rebbe.php https://www.underconsideration.com/brandnew/archives/new_logo_for_t3n_by_kolle_rebbe.php Tue, 20 Feb 2018 10:50:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_t3n_by_kolle_rebbe.php
Categories: News

Linked: Some Stones

Brand new - Tue, 02/20/2018 - 15:35
Stone Brewing, a craft brewery, is suing MillerCoors over the recent redesign of their light beer, Keystone Light, and their promotions, alleging that MillerCoors is trying to co-opt the "Stone" name and profit off of the small brewery's reputation and name. Some Stones Visit Link Stone Brewing, a craft brewery, is suing MillerCoors over the recent redesign of their light beer, Keystone Light, and their promotions, alleging that MillerCoors is trying to co-opt the "Stone" name and profit off of the small brewery's reputation and name. http://feedproxy.google.com/~r/ucllc/brandnew/~3/VE5hgFhZd18/some_stones.php https://www.underconsideration.com/brandnew/archives/some_stones.php Tue, 20 Feb 2018 05:43:00 -0600 https://www.underconsideration.com/brandnew/archives/some_stones.php
Categories: News

Noted: New Logo for Darling Media

Brand new - Tue, 02/20/2018 - 15:35
(Est. 2009) "Darling Media is dedicated to exploring the complexities of 'the art of being a woman.' Free of shallow or negative messaging, Darling acts as readers' all-in-one psychologist, best friend, career advisor, personal stylist, and travel agent to redefine female-driven digital, social, and print “A Welcomma Addition” New Logo for Darling Media

(Est. 2009) "Darling Media is dedicated to exploring the complexities of 'the art of being a woman.' Free of shallow or negative messaging, Darling acts as readers' all-in-one psychologist, best friend, career advisor, personal stylist, and travel agent to redefine female-driven digital, social, and print content. Darling Magazine challenges cultural ideals of beauty and questions its exaggerated importance by using models of all sizes and by becoming the first magazine to not retouch women's bodies or skin in photos. Founded by Sarah Dubbeldam in 2012, Darling has acquired a large community of unique, intelligent, and influential women who are looking to continue to collaborate with Darling and other like-minded brands. The Darling brand reaches across 5 verticle market segments incluing Darling Magazine, Darlingmagazine.org, @Darling Social Media, Darling Events, and Darling Studios."

Design by
N/A

Related links
Darling Magazine blog post

Relevant quote
Why the comma?

We believe that words are powerful—they are used to build up, to tear down, to debate, to shape—and they are sticky.

Since they hold such impact, we have to handle them carefully, all within thoughtful conversation. In the very beginning years we said, “Darling is like a letter from a friend,” and we are returning to just that sentiment and adding force to it. The comma is the spark, the invitation to conversation that we are sending out to each of you.

All-in-all, it’s a reminder that truth takes time, it takes relationship and it takes love.

Images (opinion after)

New Logo for Darling Media Logo. New Logo for Darling Media Social media icon. New Logo for Darling Media Mission statement. New Logo for Darling Media Cover, before and after. New Logo for Darling Media New Logo for Darling Media New cover.

Opinion
The old logo had the right intention of using a subtle, elegant slab serif but to pull off that kind of simplicity the execution had to be perfect and, well, the kerning between the “N” and the “G” was wider than the thigh gap retouching in the magazines that Darling stands in stark contrast with. (Now that was a metaphor stretch!) But, yeah, the old logo wasn’t bad in general. The new logo jumps on the extra bold serif trend with, um, an extra bold serif that is hard to differentiate from others BUT introduces a comma to the logo, which is a great, distinctive addition. It makes the logo literally feel like the start of a conversation, paying off on its own name, and when paired with a photograph as in the cover, there is a great dynamic between the logo and what each reader will interpret. The social media icon is bold and striking but I wonder if it would have been beneficial or interesting to make the comma smaller and position it low inside the circle so that it would read more as a comma than an apostrophe. Overall, the logo is a major improvement in personality but the biggest gain came, darling, through the concept.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/0EfM9dDtRNs/new_logo_for_darling_media.php https://www.underconsideration.com/brandnew/archives/new_logo_for_darling_media.php Tue, 20 Feb 2018 05:19:36 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_darling_media.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Brown's Brewing Company by id29

Brand new - Tue, 02/20/2018 - 12:20
Established in 1993 (originally as Brown & Moran Brewing Company), Brown's Brewing Company is a craft brewery in Troy, NY, where they operate two taprooms (with pub fare) and two private event spaces. Their main production facility (and where one of their taprooms lives) sits “Pattern Recognition” New Logo, Identity, and Packaging for Brown's Brewing Company by id29

Established in 1993 (originally as Brown & Moran Brewing Company), Brown's Brewing Company is a craft brewery in Troy, NY, where they operate two taprooms (with pub fare) and two private event spaces. Their main production facility (and where one of their taprooms lives) sits on a wonderful location on the banks of the historic Walloomsac River and where they are able to produce over 20,000 barrels of beer for wholesale retail distribution in the region. They brew three year-round beers, around four seasonal beers, four "Revolution Series" beer of adventurous flavors, and a slew of one-off concoctions. Over the course of 2017, Brown's Brewing Company rolled out a new identity and packaging designed by local firm id29, who also designed the previous identity and packaging in 2003.

The updated Brown's brand is a cleaner, more modern approach to their somewhat traditional brand identity. The visual heritage that was articulated in the original design was no longer as relevant in this space. Elements were not abandoned, rather refined and simplified.id29 project page New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Logo.

I liked all the fuzzy detailing in the old logo; the engraved illustration of the brewery was particularly good but after a 13 - 14 years I can see how a change would be welcome, especially with the growing trend of simplification. The new logo maintains the basic structure of the old one but dials down the detail considerably and minimizes the role of the brewery building, which now serves more as an accent than an anchor to the logo. There are some weird proportions and angles to it when seen big but I like its integration into the holding shape. The wordmark is almost the same but with some changes that make it more cohesive (whereas before "BRO" was too condensed in contrast to "WN'S") and easier to use in other applications as a standalone mark. The map of New York state and the date could have easily been skipped as they look tacked on instead of well integrated and the inner shadow in the holding shape is kind of confusing. Overall, though, the logo is more functional and cleaner.

New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Old packaging.

The old packaging was pretty good. It had a classic beer label look but the typography and illustrations were well crafted and it all came together as a cohesive family. Its main drawback being that it looked like a number of other well-designed craft beers.

Moving from 12 oz. bottles to 16 oz. cans presented a design challenge for the new brand; we saw it as a design opportunity. Our modular approach highlights bright colors and geometry over the traditional craft brewing elements that are often found on tallboy cans. This 'wrap' design approach will work well on retail shelves, as there's no actual front of the can to get hidden if rotated incorrectly in the 4-pack.id29 project page New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Oatmeal Stout, before and after. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New cans, year-round beers. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Seasonal beers. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 "Revolution" series. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Lots of good-looking photos.

The new packaging is... different. It's such a drastic change from the previous design that it takes a few minutes to adjust. Relying on wild, abstract patterns to differentiate between beers is a bit of a gamble and it would be a bigger one if Brown's were a more mainstream brand but since it has a smaller, loyal audience it's easier to bring them along for the ride. I like some of the patterns and I appreciate their daringness but I wish there was more unity or cohesiveness to them. While the cans are unified through the typographic bands at the bottom, there is nothing in the patterns that would indicate continuity, which, again, may not be a terrible thing but I like system-y things and these patterns don't quite follow one. The bands at the bottom could all use about an eighth of an inch of extra space on the top and bottom so that they don't feel so cramped and the beer names would have to be either way more different or way more similar as right now it's hard to tell that they are different or not the same. However, despite my logical side of reasoning, I love how these cans look in real life. They are trippy, bold, and make a heck of a statement. Especially those tall "Burst" cans.

New Logo, Identity, and Packaging for Brown's Brewing Company by id29 New Logo, Identity, and Packaging for Brown's Brewing Company by id29 6- and 12-pack renders. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 6- and 12-pack IRL. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Various materials. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Shirt. New Logo, Identity, and Packaging for Brown's Brewing Company by id29 Pint.

Overall, I like the balance of the more traditional logo and how well that plays in usual brewery applications paired with the crazy-ass patterns, which set up the brewery to do some cool and adventurous designs a few years down the road.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nHo2kCjgfhQ/new_logo_identity_and_packaging_for_browns_brewing_company_by_id29.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_browns_brewing_company_by_id29.php Tue, 20 Feb 2018 04:35:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_browns_brewing_company_by_id29.php
Categories: News

Spotted: New Logo for Morphe Cosmetics

Brand new - Mon, 02/19/2018 - 20:15
New Logo for Morphe Cosmetics Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/u_8JE3rfhl0/new_logo_for_morphe_cosmetics.php https://www.underconsideration.com/brandnew/archives/new_logo_for_morphe_cosmetics.php Mon, 19 Feb 2018 12:12:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_morphe_cosmetics.php
Categories: News

Spotted: New Logo and Identity for Natura &Co by Interbrand

Brand new - Mon, 02/19/2018 - 20:15
New Logo and Identity for Natura &Co by Interbrand Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/rT_qNN79Oeo/new_logo_and_identity_for_natura_co_by_interbrand.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_natura_co_by_interbrand.php Mon, 19 Feb 2018 12:07:55 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_natura_co_by_interbrand.php
Categories: News

Linked: Russian and Korean Athlete Logo Ideas

Brand new - Mon, 02/19/2018 - 16:00
The New York Times invited its readers to submit logos for Russian athletes (banned from using any national symbols) and North and South Korean athletes (who marched together at the opening ceremony). The results are taken far too seriously, presented as if they were all Russian and Korean Athlete Logo Ideas Visit Link The New York Times invited its readers to submit logos for Russian athletes (banned from using any national symbols) and North and South Korean athletes (who marched together at the opening ceremony). The results are taken far too seriously, presented as if they were all viable alternatives. http://feedproxy.google.com/~r/ucllc/brandnew/~3/DMlYmII_R-4/russian_and_korean_athlete_logo_ideas.php https://www.underconsideration.com/brandnew/archives/russian_and_korean_athlete_logo_ideas.php Mon, 19 Feb 2018 06:29:41 -0600 https://www.underconsideration.com/brandnew/archives/russian_and_korean_athlete_logo_ideas.php
Categories: News

Noted: New Logo and Identity for Edward Hopper House by Carbone Smolan Agency

Brand new - Mon, 02/19/2018 - 16:00
"Edward Hopper House in Nyack, New York is the birthplace of the renowned American artist Edward Hopper (1882-1967). ​It was built in 1858 by his maternal grandfather, and served as his primary residence until 1910. After Hopper's death the house fell into disrepair, but was “A House Divided… in Six Lines” New Logo and Identity for Edward Hopper House by Carbone Smolan Agency

"Edward Hopper House in Nyack, New York is the birthplace of the renowned American artist Edward Hopper (1882-1967). ​It was built in 1858 by his maternal grandfather, and served as his primary residence until 1910. After Hopper's death the house fell into disrepair, but was saved from demolition and restored by members of the local community. It is listed on the National Register of Historic Places. Since 1971, the Edward Hopper House has been a not-for-profit art center and museum, preserving the legacy and home of America's most iconic artist. The mission of the Edward Hopper House is to celebrate Edward Hopper's legacy by preserving his birthplace, family home and archive, while serving as a resource for scholars and artists and nurturing community engagement with the arts.​"

Design by
Carbone Smolan Agency (New York, NY)

Related links
N/A

Relevant quote
The Edward Hopper House Museum & Study Center logo was inspired by the time, work and life of Edward Hopper. The typeface, Estilo, was chosen to bring to life a 1930s art deco style and feel. Estilo harkens back to the typefaces used on signage and print materials found both in Hopper’s paintings and the world that surrounded him as he painted.

The logo has a robust system of colors that can sit on white and on color to fulfill communication objectives across channels. Similar to the typeface, the color palette was chosen to activate and create a strong connection to Hopper’s work. Pulled from five of Hopper’s paintings: Nighthawks, Room in Brooklyn, Automat, Chop Suey, and Morning Sun, the warm and engaging colors serve a dual role of both standing out and drawing viewers in.

A strategic choice was made to include Museum & Study Center in the lockup of the logo to build awareness of the Edward Hopper House’s new direction. The Edward Hopper House is currently building an audience that includes both the public and educational scholars. These two core audiences will help the House fulfill its mission of sharing and giving a deep understanding of the life of Edward Hopper today and for generations to come.

Images (opinion after)

New Logo and Identity for Edward Hopper House by Carbone Smolan Agency Logo. New Logo and Identity for Edward Hopper House by Carbone Smolan Agency Paintings and logo color variations. New Logo and Identity for Edward Hopper House by Carbone Smolan Agency Stationery. New Logo and Identity for Edward Hopper House by Carbone Smolan Agency Brochure. New Logo and Identity for Edward Hopper House by Carbone Smolan Agency Potcards. New Logo and Identity for Edward Hopper House by Carbone Smolan Agency Buttons. New Logo and Identity for Edward Hopper House by Carbone Smolan Agency Banners.

Opinion
The old logo was okay; it had a very nice detail in that the bottom counterspace of the “H” doubled as the door in the house illustration but the illustration itself was kind of ho-hum and the wordmark underneath wasn’t very good. The new logo drops the house illustration and opts for a type-only logo that now also includes the words “Museum & Study Center”. Aside from helping the strategy of expanding the direction of the house, the extra words help add up to nice, big unit of letters that yield an attractive texture in the playful Estilo Pro while conveying a specific time period and the style of some of the buildings Hopper depicted. The applications are nice, airy, and showcase the color palette well. Nothing earth-shattering but certainly engaging and more polished than the previous look.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/cND-h_BqX5A/new_logo_and_identity_for_edward_hopper_house_museum_study_center_by_carbone_smolan_agency.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_edward_hopper_house_museum_study_center_by_carbone_smolan_agency.php Mon, 19 Feb 2018 06:01:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_edward_hopper_house_museum_study_center_by_carbone_smolan_agency.php
Categories: News

Reviewed: New Logo and Identity for ET Brain by Wolff Olins

Brand new - Mon, 02/19/2018 - 12:45
Launched late last year, ET Brain ("ET" being short for "Evolutionary Technology") is the artificial intelligence platform of Alibaba Cloud, part of the giant Alibaba Group, that offers cloud computing services and solutions. ET Brain is an intelligent, adaptive technology platform for practical applications that “Not the Phone-Home Kind” New Logo and Identity for ET Brain by Wolff Olins

Launched late last year, ET Brain ("ET" being short for "Evolutionary Technology") is the artificial intelligence platform of Alibaba Cloud, part of the giant Alibaba Group, that offers cloud computing services and solutions. ET Brain is an intelligent, adaptive technology platform for practical applications that rely on data processing, machine learning, and real-time processing, and it's being positioned as a solution for different industries: ET Aviation Brain, ET Sports Brain, ET City Brain, etc., where its abilities can adapt to different needs. As a partner of the Winter Olympics, Alibaba Cloud took the opportunity to introduce ET Brain to a larger audience, with an identity and visual language designed by Wolff Olins.

Whilst far eastern markets have embraced automation, the West tends to fear AI and robotics, perhaps because of extreme media portrayals and increasing concern over control.

Alibaba Cloud took a fresh approach to this challenge. It thinks of ET Brain as a partner rather than a tool.

Our task was to create a visual, audio and behavioural language that would feel natural, friendly and human, whilst still feeling future-facing and exciting. We called this 'Evolutionary Technology' - a technology that understands us, evolves with us and is for everybody.Wolff Olins project page ET Brain Explained. New Logo and Identity for ET Brain by Wolff Olins Logo. New Logo and Identity for ET Brain by Wolff Olins Logo on images. The principle feature of the mark was the central dot, referencing how data might enter and leave the system. We also needed to convey the technology's reliance on the power of the Alibaba cloud infrastructure. We gave it an amorphous, dynamic background to represent this, and act as a world it can live within. This design language helps create a conceptual understanding of the technology in an accessible and friendly way.Wolff Olins project page New Logo and Identity for ET Brain by Wolff Olins Icon render. From the start, it was clear ET Brain was more than a static visual mark. For people to be able to build affinity with what could otherwise be a 'cold' computing technology, it needed to feel like a living system - an intelligent, conscious entity, capable of emotion.

Using motion as the starting point, we focused on a core set of behaviours and built out subtle animations. These would give a sense of what the technology was doing, but also how it might be feeling.Wolff Olins project page Icon animations.

This is a rather difficult "entity" to design an identity for -- it's not an identity for a restaurant or a company selling shoes or even a telco -- as there are few points of reference or comparison for anyone involved (from client, to designer, to audience). This is similar to IBM Watson's identity in that it has to give voice and personality to an ambiguous thinking brain making decisions while trying to make it marketable at time where there aren't that many mass-market artificial intelligence platforms to compare against.

The ET Brain mark is quite nice, transforming a simple dot into a sort of eye -- or if you wanted to get metaphorically deep, a sort of soul -- that lives within this implied, three-dimensional shape. It's kind of hard to explain but I feel like it works surprisingly well in making the logo operate somewhere between the Minority Report user interfaces and WALL-E's EVE, which may be too much praise but it gets to the point of the weird balance that graphic representations of AI must strike: techie enough but not too techie where we fear the robots will rise and emotional enough but not too emotional where we fear of falling in love with something like Her's "Samantha". But enough with the movie references. This was a frickin' hard logo to design and this is a great solution. The wordmark is perhaps too literally techie in its monospace approach but it's cool enough.

How ET Brain could help an event like the Olympics. New Logo and Identity for ET Brain by Wolff Olins New Logo and Identity for ET Brain by Wolff Olins Online presence. New Logo and Identity for ET Brain by Wolff Olins Ads.

The static applications are nice, all tinted with blue and purple gradients and tied together by the monospace font. Nothing groundbreaking or amazing but nicely done. The logo, as an endorser in those ads, is quite convincing too.

Beyond digital, ET Brain needed a representation in the physical world. It's a common cultural expectation that technology products have a mascot, manifest in lines of merchandise, costumed characters at trade shows and even animated entertainment.

The central dot, as the key tool of expression, could be anthropomorphised into a face. The rest of the figure reflected the multi-faceted personality and application of the technology.Wolff Olins project page New Logo and Identity for ET Brain by Wolff Olins New Logo and Identity for ET Brain by Wolff Olins Mini ET. Mini ET skiing. New Logo and Identity for ET Brain by Wolff Olins Mini ET introduced at a conference.

Of all the twists and turns this identity could take, I didn't expect a mascot but this Mini ET character is quite charming, unexpected, and an interesting physical representation of the logo. Its stubby legs and giant head are pretty cute but I could also see it turning evil and killing you in your sleep.

New Logo and Identity for ET Brain by Wolff Olins Figurine. New Logo and Identity for ET Brain by Wolff Olins Mini ET Chinese New Year pack.

Overall, this is an interesting, dynamic, and attractive solution for a challenge that in a few years will be as common as designing identities for a a restaurant or a company selling shoes or even a telco.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BcicVYPhzb4/new_logo_and_identity_for_et_brain_by_wolff_olins.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_et_brain_by_wolff_olins.php Mon, 19 Feb 2018 04:57:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_et_brain_by_wolff_olins.php
Categories: News

Linked: Wrong Chang

Brand new - Fri, 02/16/2018 - 14:50
An ABC station pulled up the wrong logo graphic when talking about the PyeongChang 2018 Olympics, which was meant to be used for a "satirical piece" instead. Probably an honest mistake but doesn't help America's case as sometimes being culturally insensitive. Wrong Chang Visit Link An ABC station pulled up the wrong logo graphic when talking about the PyeongChang 2018 Olympics, which was meant to be used for a "satirical piece" instead. Probably an honest mistake but doesn't help America's case as sometimes being culturally insensitive. http://feedproxy.google.com/~r/ucllc/brandnew/~3/u-GQIInNFpw/wrong_chang.php https://www.underconsideration.com/brandnew/archives/wrong_chang.php Fri, 16 Feb 2018 05:57:29 -0600 https://www.underconsideration.com/brandnew/archives/wrong_chang.php
Categories: News

Noted: New Logo and Identity for Kandima by Snask

Brand new - Fri, 02/16/2018 - 14:50
(Est. 2017) "Kandima Maldives is much more than just a holiday. This new game-changing destination [and resort] offers a seriously stylish island setting with extraordinary restaurants and bars and plenty of on-site activities to choose from. Kandima Maldives is located in Dhaalu Atoll. There is “Island Fever” New Logo and Identity for Kandima by Snask

(Est. 2017) "Kandima Maldives is much more than just a holiday. This new game-changing destination [and resort] offers a seriously stylish island setting with extraordinary restaurants and bars and plenty of on-site activities to choose from. Kandima Maldives is located in Dhaalu Atoll. There is a large natural lagoon and lush tropical island surroundings that will simply take your breath away."

Design by
Snask (Stockholm, Sweden)

Related links
Snask project page

Relevant quote
Many resorts on the Maldives are rather luxurious, but Kandima wanted to be new and different. They are a resort where everyone should feel welcome, various ages and with guests from all around the world. Therefore, it was important to create a vibrant and flexible brand, that is easy to roll out all over the island, with many different touch points. For instance, there are nine different restaurants and outlets on the island, we designed logotypes and identities for each and everyone. Kandima wanted a distinct symbol, something you should almost be able to draw in the sand. We created their Brand Identity Guidelines and rolled it out on the website, on signage and on to different collateral such as soap bottles, towels, coffee cups and more.

Images (opinion after)

New Logo and Identity for Kandima by Snask Logo. New Logo and Identity for Kandima by Snask Identity elements. New Logo and Identity for Kandima by Snask Guidelines. New Logo and Identity for Kandima by Snask Wordmark on beach. New Logo and Identity for Kandima by Snask Monogram on pool. New Logo and Identity for Kandima by Snask New Logo and Identity for Kandima by Snask Materials. New Logo and Identity for Kandima by Snask Toiletries. New Logo and Identity for Kandima by Snask Resort's restaurants logos. New Logo and Identity for Kandima by Snask Sign for Azure. New Logo and Identity for Kandima by Snask Materials for Aroma. New Logo and Identity for Kandima by Snask Beach Club logo.

Opinion
Although appropriate — in a breezy, fun, slightly trendy way and I can see its appeal — I’m not a big fan of the wordmark. The first “a” and the “d” create a really weird spacing situation in order to accommodate their long extensions and the curved corners of the “n” and the “m” give me all kind of shivers. The monogram is pretty nice in how they resolved the “K” to be flow-y and curvaceous but the final loose cap of the circle stroke being rounded doesn’t go with the flat corners of the letter. I love me some Snask craziness and variety but I think this is all over the place in terms of identity elements and typefaces and colors where none of it really comes together cohesively — it’s just stuff on top of stuff. It’s certainly fun and visually stimulating but it’s hard to see an interesting conceptual thread tie everything together. The restaurant logos are nice, considering they did nine different ones for one project but it feels a little like the Snask magic sauce got diluted in the size and scope of the project — I’m not saying they couldn’t handle it but I think the amount of moving parts took away from their usual obsessiveness over details. Nonetheless, I’m sure the overall experience and identity implementation in situ plays out really well.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Hou2HbuhJQ8/new_logo_and_identity_for_kandima_by_snask.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kandima_by_snask.php Fri, 16 Feb 2018 05:38:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kandima_by_snask.php
Categories: News

Reviewed: Friday Likes 236: From eltipo, Studio AH—HA, and Lobby Design

Brand new - Fri, 02/16/2018 - 12:40
A couple of visually overloaded projects book-end a simpler one this week, with work from Antwerp, Lisbon, and Stockholm. “From eltipo, Studio AH—HA, and Lobby Design” Friday Likes 236

A couple of visually overloaded projects book-end a simpler one this week, with work from Antwerp, Lisbon, and Stockholm.

Black & Yellow by eltipo Black & Yellow by eltipo

Black & Yellow is a coffee shop in Antwerp, Belgium, with as much attitude as caffeine. The identity, designed by local designer eltipo, is perhaps unsurprisingly served up in a palette of black and yellow and breaks away from the chic/rustic coffee shop trend with a more... metal graphic language that looks and feels so good. I love pretty-looking design but this over-the-top, take-it-or-leave-it, sign-of-the-horns-hand-sign aesthetic is such a welcome approach. The "B" doubling as a lightning bolt is great and the illustration of the dragon wrapping around the espresso machine's portafilter is epic. \m/_ See full project

Carla Baz by Studio AH--HA Carla Baz by Studio AH--HA

Carla Baz is a a French-Lebanese product designer based in Beirut, Lebanon, combining different materials with gold, a distinctive trait captured quite playfully by Lisbon, Portugal-based Studio AH--HA. A lovely, simple, and loosely spaced wordmark is accompanied by confetti-like gold dots and thin lines that adorn the minimalist applications. The extra loose lowercase type is kind of annoying but all the gold foil makes up for it because gold foil. See full project

Spanjorskan by Lobby Design Spanjorskan by Lobby Design

Spanjorskan is a restaurant in Stockholm specializing in Spanish food and if you like octopus this logo and identity is for you. Designed by local firm Lobby Design, the logo is a crazy -- terrible, actually, but so terrible it's great -- mix of letterforms, colors, and textures that by sheer lack of fucks given works fantastically. The logo has been translated into a super fun sign and a cringe-worthy but still awesome 3D animation that can be seen on the restaurant's home page. The logo also serves as a textural background for the applications, used extra large but tempered with some pretty nice typography and elegant layouts, creating a very interesting combination of high and low brow. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NoMLqsDWsrI/friday_likes_236.php https://www.underconsideration.com/brandnew/archives/friday_likes_236.php Fri, 16 Feb 2018 05:14:27 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_236.php
Categories: News

Spotted: New Logo for Future PLC

Brand new - Thu, 02/15/2018 - 19:25
New Logo for Future PLC Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/z5vvF9W7Q10/new_logo_for_future_plc.php https://www.underconsideration.com/brandnew/archives/new_logo_for_future_plc.php Thu, 15 Feb 2018 11:53:23 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_future_plc.php
Categories: News

Spotted: New Logo for Jetpack by Chermayeff & Geismar & Haviv

Brand new - Thu, 02/15/2018 - 19:25
New Logo for Jetpack by Chermayeff & Geismar & Haviv Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/yQuBADWBKW0/new_logo_for_jetpack_by_chermayeff_geismar_haviv.php https://www.underconsideration.com/brandnew/archives/new_logo_for_jetpack_by_chermayeff_geismar_haviv.php Thu, 15 Feb 2018 11:40:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_jetpack_by_chermayeff_geismar_haviv.php
Categories: News

Linked: TimeInc Logo gone from LinkedIn

Brand new - Thu, 02/15/2018 - 16:10
Media conglomerate Meredith recently acquired Time Inc. (owner of Time, Sports Illustrated, Travel + Leisure, and others) for $2.8 billion. As part of the transition, the Time Inc. logo was replaced with Meredith's icon on LinkedIn, which means that any ex-employee that listed Time Inc. TimeInc Logo gone from LinkedIn Visit Link Media conglomerate Meredith recently acquired Time Inc. (owner of Time, Sports Illustrated, Travel + Leisure, and others) for $2.8 billion. As part of the transition, the Time Inc. logo was replaced with Meredith's icon on LinkedIn, which means that any ex-employee that listed Time Inc. as previous work experience will now look like they worked for Meredith and some of them are angry. It's certainly a first-world, 2015-and-beyond problem, but kind of interesting nonetheless. http://feedproxy.google.com/~r/ucllc/brandnew/~3/VR1f7K9BQnE/timeinc_logo_gone_from_linkedin.php https://www.underconsideration.com/brandnew/archives/timeinc_logo_gone_from_linkedin.php Thu, 15 Feb 2018 06:28:48 -0600 https://www.underconsideration.com/brandnew/archives/timeinc_logo_gone_from_linkedin.php
Categories: News

Noted: New Logo and Identity for Bristol Old Vic by Eureka!

Brand new - Thu, 02/15/2018 - 16:10
(Est. 1766) "Bristol Old Vic is the longest continuously running theatre in the UK, and celebrated its 250th anniversary in 2016. Under Artistic Director Tom Morris and Chief Executive Emma Stenning, the historic playhouse aims to inspire audiences with its own original productions, both at “Throwing Shade” New Logo and Identity for Bristol Old Vic by Eureka!

(Est. 1766) "Bristol Old Vic is the longest continuously running theatre in the UK, and celebrated its 250th anniversary in 2016. Under Artistic Director Tom Morris and Chief Executive Emma Stenning, the historic playhouse aims to inspire audiences with its own original productions, both at home and on tour, whilst nurturing the next generation of artists, whether that be through their 350-strong Young Company, their many outreach and education projects or their trailblazing artist development programme, Bristol Ferment."

Design by
Eureka! (London, UK)

Related links
Bristol Old Vic press release

Relevant quote
At the heart of the new identity is Bristol itself. The brand is bold and playful, dynamic and welcoming. It celebrates the connections between all facets of Bristol Old Vic’s rich new offer – theatre, education, heritage, cafe, new studio theatre, events space. But it also reflects a revitalised Bristol Old Vic, and a new exciting stage in its history. It is designed to speak to the city as a whole, to welcome not only theatre-goers, but the great Bristolian public, back to their theatre. We are honoured to play our part in creating a brand which will provide a clear and coherent voice for a theatre with unrivalled history but one which is in the spirit of Bristol itself, embracing change, unafraid to take risks, reinvent itself. A theatre with renewed confidence and reconnecting with the city and the wider Bristolian audience.

Images (opinion after)

New Logo and Identity for Bristol Old Vic by Eureka! Logo. New Logo and Identity for Bristol Old Vic by Eureka! New Logo and Identity for Bristol Old Vic by Eureka! New Logo and Identity for Bristol Old Vic by Eureka! Logo in use with imagery. New logo announcement. New Logo and Identity for Bristol Old Vic by Eureka! Sample applications. New Logo and Identity for Bristol Old Vic by Eureka! The Cherry Orchard promo. Small sample of type usage.

Opinion
The old logo was more or less (maybe more less than more) fine with an unexciting sans serif and a lack of tittles. The new logo has much more presence with the use of Hoefler & Co.’s Knockout or Champion — after all these years I can never tell them apart — and stacking it up for a unit that can be used bigger. Using Knockout/Champion for a theater by now feels like a cliché somehow… In this case the addition of a subtle drop shadow makes it slightly more interesting as it gives the typography some added dimension and a nice layering effect when paired with images. The applications show some playfulness in the color palette; which works as long as the logo and typography are light on dark colors — the examples of the pin and the ticket where the shadow is white completely destroy the effect. Overall, not ground-breaking in any way but pleasing enough.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ykl3Ru9jSNg/new_logo_and_identity_for_bristol_old_vic_by_eureka.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bristol_old_vic_by_eureka.php Thu, 15 Feb 2018 06:04:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bristol_old_vic_by_eureka.php
Categories: News

Reviewed: New Logo and Packaging for Sabra and Obela by Beardwood&Co.

Brand new - Thu, 02/15/2018 - 13:00
Launched in 1986, Sabra offers a range of "fresh dips" that include hummus, tzatziki, guacamole, and salsas. Its flagship product, the hummus range (available in 12 different flavors), has become one of the most popular in the U.S., garnering 60% market share. Sabra has gone “Nothing New under the Chickpea” New Logo and Packaging for Sabra and Obela by Beardwood&Co.

Launched in 1986, Sabra offers a range of "fresh dips" that include hummus, tzatziki, guacamole, and salsas. Its flagship product, the hummus range (available in 12 different flavors), has become one of the most popular in the U.S., garnering 60% market share. Sabra has gone through a number of owners and is currently a U.S./Canadian joint venture between Strauss Group and PepsiCo who distribute the same product outside of North America under the name Obela. This week, Sabra introduced a new logo and packaging designed by New York, NY-based Beardwood&Co..

The new Sabra Chickpea Sun symbol takes ownership of the chickpea ingredient that is at the heart of hummus. It is surrounded by 5 sesame seed rays that represent Sabra's five core values: Openness, Trust, Passion, Caring, and Daring. A custom Sabra wordmark keeps the playful "musicality" of the previous version while adding a bolder impression.Beardwood&Co. project page New Logo and Packaging for Sabra and Obela by Beardwood&Co. Sabra logo. Your browser does not support the video tag. Sabra logo animation.

Sabra -- Roasted Pine Nut edition -- is my go-to hummus of choice and even though I have bought dozens of it I had never paid close attention to its logo, which is probably for the better as it's not great. While it had a fun-looking energy and perhaps it signaled mediterranean-y right away, it wasn't particularly attractive, well executed, or cohesive, with the wordmark, sun, and swoosh each having a different style. The new logo does a better job in unifying the elements (while dropping the swoosh) and introduces a new chickpea sun that is charming and nicely executed with its sesame seed rays. The wordmark, however, is neither charming nor nicely executed. It feels stiff, unbalanced, and as if each letter came from a different type family. The "misalignment" on purpose of the baseline is weird because only the "S" and "b" dip below it and the other three letters are awkwardly anchored. I wish they had tried to capture the softness and flowiness of the chickpea icon into the letters.

New Logo and Packaging for Sabra and Obela by Beardwood&Co. Obela logo, before and after. The Chickpea Sun logo unifies the brands and symbolizes the warmth of the Mediterranean, bringing people together to connect over food. Sabra is a healthy plant-based food that's fun, delicious and perfect for sharing. New packaging creates strong differentiation from the rest of the category with a vertical label that features tasty ingredients and the view through to the product.Beardwood&Co. project page New Logo and Packaging for Sabra and Obela by Beardwood&Co. Obela logo.

The old Obela logo was pretty terrible, with its giant "e" and super weird slabs. The new one has the same problems as Sabra's and for some reason maintained the "b" and "e" touching, which is the only pair of letters in the two logos that touch. The baseline shifts are a little better in this one but not that much more engaging. The chickpea sun is in the same position in relationship to the "b" as in Sabra's where it works well being nestled but in this one it should have been centered between the "b" and "l". But, hey, at least they now look like they are a pair.

With its iconic red rim unchanged, Sabra's top label has been reoriented from horizontal to vertical. These vertical labels guide the eye naturally to the new logo, then color-coded flavor, ingredients and finally to the transparent view of the product (a packaging innovation Sabra first introduced in the early 2000s).

Our distinctive photographic approach elevates Mediterranean inspiration with sunlit ingredients on a wooden cutting board, shining a light on the fresh ingredients that deliver great flavor, naturally.Beardwood&Co. project page New Logo and Packaging for Sabra and Obela by Beardwood&Co. Sabra and Obela main packaging, before and after. New Logo and Packaging for Sabra and Obela by Beardwood&Co. New Logo and Packaging for Sabra and Obela by Beardwood&Co. Packaging elements. Your browser does not support the video tag. Sabra hummus range, before and after. Your browser does not support the video tag. Obela hummus range, before and after. Your browser does not support the video tag. Sabra full range, before and after.

The old packaging was not great (or even good) by any stretch of the imagination. Just your average consumer product with subpar ingredient photos. Its red rim and transparent top are what make it quickly and easily recognizable on shelves. The new packaging is a slight improvement, with more attractive ingredient photography, clearer hierarchy, and easier distinction between flavors. Also, it's always a good day when a Greek-ish brand stops using Lithos. The new Obela packaging is slightly more interesting because of the color coding that allows the label to stand out from the color of the hummus -- whereas in Sabra's it's all too much of the same hue.

New Logo and Packaging for Sabra and Obela by Beardwood&Co. New Logo and Packaging for Sabra and Obela by Beardwood&Co. New Logo and Packaging for Sabra and Obela by Beardwood&Co. Sabra hero shots. The new Obela packaging uses the same iconic red rim, vertical label and photography style as Sabra. What's different is that Obela keeps colored backgrounds for each flavor since that color-coded approach is recognized by customers in the countries where Obela already exists.Beardwood&Co. project page New Logo and Packaging for Sabra and Obela by Beardwood&Co. New Logo and Packaging for Sabra and Obela by Beardwood&Co. Obela hero shots.

Overall, the general presentation is an improvement in that it looks less like a start-up product and more like an established brand. If the wordmarks had been better resolved this would have had me double-dipping.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Eh9FAgoaFgs/new_logo_and_packaging_for_sabra_and_obela_by_beardwoodco.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_sabra_and_obela_by_beardwoodco.php Thu, 15 Feb 2018 04:41:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_sabra_and_obela_by_beardwoodco.php
Categories: News

Spotted: New Logo for NFPAS by Fig Tree Digital

Brand new - Wed, 02/14/2018 - 18:40
New Logo for NFPAS by Fig Tree Digital Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Q88OCh18Lx0/new_logo_for_nfpas_by_fig_tree_digital.php https://www.underconsideration.com/brandnew/archives/new_logo_for_nfpas_by_fig_tree_digital.php Wed, 14 Feb 2018 11:10:38 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_nfpas_by_fig_tree_digital.php
Categories: News

Spotted: New Logo for Napa Cellars

Brand new - Wed, 02/14/2018 - 18:40
New Logo for Napa Cellars Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hCSpOQu4CjI/new_logo_for_napa_cellars.php https://www.underconsideration.com/brandnew/archives/new_logo_for_napa_cellars.php Wed, 14 Feb 2018 11:04:08 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_napa_cellars.php
Categories: News

Linked: Branding Exhibit

Brand new - Wed, 02/14/2018 - 15:30
The Bear River Heritage Area is seeking ranchers from Utah and Idaho to create an exhibit about branding -- not our kind of branding but the original kind. This looks quite interesting. So, if you know any... Branding Exhibit Visit Link The Bear River Heritage Area is seeking ranchers from Utah and Idaho to create an exhibit about branding -- not our kind of branding but the original kind. This looks quite interesting. So, if you know any... http://feedproxy.google.com/~r/ucllc/brandnew/~3/Dg1nVzAvJSU/branding_exhibit.php https://www.underconsideration.com/brandnew/archives/branding_exhibit.php Wed, 14 Feb 2018 05:38:31 -0600 https://www.underconsideration.com/brandnew/archives/branding_exhibit.php
Categories: News

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