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Spotted: New Logo and Packaging for Mrs. Renfro's

Fri, 09/20/2019 - 21:21
New Logo and Packaging for Mrs. Renfro's Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Linked: Sassy

Fri, 09/20/2019 - 15:20
SAS introduces a new livery. Sassy Visit Link SAS introduces a new livery. http://feedproxy.google.com/~r/ucllc/brandnew/~3/z4eduB9Frpo/sassy.php https://www.underconsideration.com/brandnew/archives/sassy.php Fri, 20 Sep 2019 05:50:05 -0600 https://www.underconsideration.com/brandnew/archives/sassy.php
Categories: News

Noted: New Logo and Packaging for Nature's Bakery

Fri, 09/20/2019 - 15:20
(Est. 2010) "Nature's Bakery was founded in 2010 by Dave and Sam Marson, father and son bakers from Reno, Nevada. A product of the 1960's natural food movement, Dave learned early that quality ingredients matter. He developed his personal philosophy on life, which is what “Crack a Smile” New Logo and Packaging for Nature's Bakery

(Est. 2010) "Nature's Bakery was founded in 2010 by Dave and Sam Marson, father and son bakers from Reno, Nevada. A product of the 1960's natural food movement, Dave learned early that quality ingredients matter. He developed his personal philosophy on life, which is what drives Nature's Bakery: keep things simple, have fun, and achieve balance in life through nature, activity, nutrition and community. After spending decades as a baker, Dave teamed up with his son, Sam. Their endeavor grew to become the Nature's Bakery of today, fulfilling their mission to create delicious, nutritious and accessible snacks to nourish families everywhere. Today, Nature's Bakery is still family-owned and one of the fastest growing snack brands in the category with over $100M in sales. Nature's Bakery products include Whole Wheat Fig Bars, Gluten Free Fig Bars, Double Brownie Bars and Organic Honey and Oat Bars."

Design by
N/A

Related links
Nature’s Bakery press release

Relevant quote
Nature's Bakery has unveiled an all-new brand identity and modern packaging design to better showcase the high quality and delicious taste of its on-the-go soft-baked snack bars. With a new, vibrant outside featuring bold colors, craft cues, and appetizing product imagery that pops on the shelf, Nature's Bakery is making it easier for busy families to find and shop for their favorite variety and flavor. Nature's Bakery's fresh look and new product innovation comes at an important time of growth for the company as it appeals to more consumers and expands product lines to satisfy more consumer snacking occasions.

Images (opinion after)

New Logo and Packaging for Nature's Bakery Logo. New Logo and Packaging for Nature's Bakery Samples of previous packaging. New Logo and Packaging for Nature's Bakery Box, before and after. New Logo and Packaging for Nature's Bakery Single pack, before and after. New Logo and Packaging for Nature's Bakery Flagship fig bar single pack. New Logo and Packaging for Nature's Bakery New Logo and Packaging for Nature's Bakery New Logo and Packaging for Nature's Bakery Other flavors and styles. New Logo and Packaging for Nature's Bakery Lots of single packs. New Logo and Packaging for Nature's Bakery Lots of action photos.

Opinion
The old logo was bad, mostly due to the very unnecessary speech bubble device that had nothing to do with nature or baking and served no real conceptual or even graphic purpose in the packaging. The lowercase approach yielded some really awkward counterspaces and the different font sizes were clumsy. The new logo maintains the rugged, nature-y aesthetic — which was the only decent thing the old logo had going — but in a much more enjoyable typographic rendition. I know I’ve seen that font but can’t remember its name — tips welcome — and it has a fun, Flintstones vibe. The smiley face replacing the “U” is charming and I like how the word still reads fluidly without a problem. Two small complaints: the eyes should be rugged and the apostrophe looks as if it was cut off but, overall, it’s a much better logo. The old packaging wasn’t as bad as the logo but it wasn’t great either, with a lot of different odd textures in play. The new boxes and single packs have nice, flat color backgrounds with some pretty decent typography. The product shots on the packaging are fine and the ingredient icons look great on the boxes when arranged horizontally but start to get distracting as a radiating device on the single packs. Overall, this is a pretty good update that makes the product a little more enticing with a crafty, earthy feel and nary a speech bubble in sight.

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Categories: News

Reviewed: Friday Likes 301: From Seachange and Jay Liu

Fri, 09/20/2019 - 12:20
Some fairly weird and unconventional projects this week, with work from Auckland (twice and from the same firm) and Singapore. “From Seachange and Jay Liu” Friday Likes 301

Some fairly weird and unconventional projects this week, with work from Auckland (twice and from the same firm) and Singapore.

Supertrash by Seachange Supertrash by Seachange

Supertrash is a small, family-run trash collection service in Auckland, New Zealand, that specializes in diverting waste from landfill through circular solutions and disrupting the standard practices of big corporate collection services. One way they are doing the latter is through their identity, designed by local firm Seachange, which features a bright pink color and a unique logo which, although it has a proper conceptual approach by being informed by the idea of a circular economy and supporting the tagline "Turning Trash Around", it looks -- awesomely -- as if the typography was being stretched on a big, filled-to-the-brim trash bag. The unexpected logo, along with the color, and supported by radiating, comic-book-like burst graphics makes this the absolute best trash company identity ever. Granted, that's not a difficult feat but when was the last time you saw a garbage truck that sparked joy? See full project

We Compost by Seachange We Compost by Seachange

We Compost is one of the services provided by Supertrash and is the leading commercial compostable waste collection service in Auckland, New Zealand, having diverted over 13 million pounds (6 million kilos) of compost from landfills since 2012. The identity, also designed by Seachange, uses an adorable worm as the hero -- if you have ever composted, you have experienced the worms -- with a minimal, playful, big-eyed drawing and typography running clunkily but charmingly through its body. An expanded alphabet made of worms is absolutely silly but awesome and surprisingly useful and readable. This is such a great example of cleverly breaking away from industry standards and expectations to stand out. See full project

Purge by Jay Liu Purge by Jay Liu

Purge is a team of demolition contractors in Singapore, specializing in dismantling of stuff, hauling of stuff, and disposing of stuff. The identity, designed by local designer Jay Liu, is very different from the usual projects I select for Friday Likes and I would even imagine some people wondering if my design compass has gone haywire because this isn't the most sophisticated or foil-stamped of designs but there is plenty to celebrate here. The late 1990s grunge typography for the logo is a couple of decades late but it sets up the premise of building a system around destruction that Jay didn't just complacently Photoshop his way out of but translated into the physical manifestation by scraping away at the corners of the business cards and ripping away pieces from envelopes. It's the kind of method designing that's often missing. There are also some blunt images of power tools that are not exactly cool but I would be damned if Purge wasn't the first demolition company I would call up based on all these ruggedness. Like the trash companies above, this is another great example that fun, effective design can thrive in the unlikeliest of industries and doesn't have to conform to low expectations. See full project

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Categories: News

Spotted: New Name and Logo for Motion Picture Association

Thu, 09/19/2019 - 21:20
New Name and Logo for Motion Picture Association Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NSIZ90QFYs8/new_name_and_logo_for_motion_picture_association.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_motion_picture_association.php Thu, 19 Sep 2019 12:07:17 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_motion_picture_association.php
Categories: News

Spotted: New Logo for Plenty of Fish

Thu, 09/19/2019 - 21:20
New Logo for Plenty of Fish Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/QyZv6Y-OGBo/new_logo_for_plenty_of_fish.php https://www.underconsideration.com/brandnew/archives/new_logo_for_plenty_of_fish.php Thu, 19 Sep 2019 11:59:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_plenty_of_fish.php
Categories: News

Linked: Chicago Bulls B-Side

Thu, 09/19/2019 - 15:20
When I first read the sample headlines, i.e. "Chicago Bulls Logo NSFW", I thought "Really? C'mon" and then I read the caption, "If you turn the Chicago bulls logo upside down it's a robot having sex with a crab" and now I can't turn back Chicago Bulls B-Side Visit Link When I first read the sample headlines, i.e. "Chicago Bulls Logo NSFW", I thought "Really? C'mon" and then I read the caption, "If you turn the Chicago bulls logo upside down it's a robot having sex with a crab" and now I can't turn back time. http://feedproxy.google.com/~r/ucllc/brandnew/~3/xALJw71L06k/chicago_bulls_b-side.php https://www.underconsideration.com/brandnew/archives/chicago_bulls_b-side.php Thu, 19 Sep 2019 07:51:34 -0600 https://www.underconsideration.com/brandnew/archives/chicago_bulls_b-side.php
Categories: News

Noted: New Logo and Packaging for Hot Hounds by Rethink

Thu, 09/19/2019 - 15:20
(Limited Edition, available 2019) Hot Hounds are a limited-edition "brand" of dog treats, made with 100% natural and organic ingredients, that were baked inside a car during the Summer, where internal temperatures can reach up to 158 degrees Fahrenheit/70 degrees Celsius which is hot enough “Totes Adorbs yet Totes Horrifs” New Logo and Packaging for Hot Hounds by Rethink

(Limited Edition, available 2019) Hot Hounds are a limited-edition "brand" of dog treats, made with 100% natural and organic ingredients, that were baked inside a car during the Summer, where internal temperatures can reach up to 158 degrees Fahrenheit/70 degrees Celsius which is hot enough to bake a treat -- and to kill a dog. The treats and campaign are from Earth Paws in Canada, who makes and sell dog treats. All proceeds from Hot Hounds, now sold out, went to British Columbia Society for the Prevention of Cruelty to Animals.

Design by
Rethink (Toronto, Canada)

Related links
N/A

Images (opinion after)

New Logo and Packaging for Hot Hounds by Rethink Logo. New Logo and Packaging for Hot Hounds by Rethink Treat. New Logo and Packaging for Hot Hounds by Rethink Packaging and treat. New Logo and Packaging for Hot Hounds by Rethink "Cooked in a Car" detail. New Logo and Packaging for Hot Hounds by Rethink New Logo and Packaging for Hot Hounds by Rethink Packaging. Promo video.

Opinion
This isn’t a big, national product or a large campaign but it’s good design put to good use. There is a great duality in the logo, first with the overall flame shape that may make you think “Yum, grill-fired dog treats”, followed by the cute happy face of the dog, tongue out, and then the dead cross eyes hit you and make you go “Oh, fuck”. We can debate execution but this a great, striking logo with a strong message. Even the hipster type gives you a sense of familiarity as if this is something you could totally see for sale at Whole Foods’ pet food section. The treat itself then takes on a slightly creepy, Soylent Green-ish vibe so I would rather not think too much about it — although that’s the whole point. The packaging is simple and, again, pretty attractive as a consumer product. Overall… it doesn’t matter… just don’t leave your dogs in the car when it’s hot out. It always amazes me how unclear this is.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/x80GlvA2voU/new_logo_and_packaging_for_hot_hounds_by_rethink.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_hot_hounds_by_rethink.php Thu, 19 Sep 2019 05:25:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_hot_hounds_by_rethink.php
Categories: News

Reviewed: New Identity for A.C. Milan by DixonBaxi

Thu, 09/19/2019 - 15:20
Established in 1899, A.C. Milan is one of the most popular and successful football teams not just in Italy but abroad. Among its accolades are 18 titles in Serie A, the top league of Italian football, and 18 combined FIFA and UEFA trophies for continental “Running Around in Ovals” New Identity for A.C. Milan by DixonBaxi

Established in 1899, A.C. Milan is one of the most popular and successful football teams not just in Italy but abroad. Among its accolades are 18 titles in Serie A, the top league of Italian football, and 18 combined FIFA and UEFA trophies for continental and international competitions. A.C. Milan plays their home games in San Siro, aka Stadio Giuseppe Meazza, the largest stadium in Italy, with a capacity of 80,000 people. Recently, the team introduced a new identity designed by London, UK-based DixonBaxi.

The identity celebrates the club's iconic badge as a symbol of unity - a beating heart that connects millions. Fans and footballing gods have been kissing the club's famous badge for a century. Respecting this heritage, we left the design untouched and used the iconic oval shape to tell powerful stories.DixonBaxi project page New Identity for A.C. Milan by DixonBaxi Retaining the badge as it is.

As much as it would have benefitted from some minor tweaks -- I count at least 58 different stroke thicknesses (I also kid) -- it was probably a good idea to leave it untouched and not ignite the ire of fans unnecessarily. It's also a way of implying that they don't need to pull a Juventus and change their logo dramatically to something more commercial and can instead build on the team's heritage. Nonetheless, I would have loved to see some technical improvements to it. Nonetheless to the previous nonetheless, the either client-imposed or self-imposed limitation on the badge update led to a great new visual language that amplifies the equity of the shape.

New Identity for A.C. Milan by DixonBaxi Oval-based visual language. Inspired by this illustrious past but focused on future glory, we designed an AC Milan for a new, diverse generation of proud Rossoneri. Confident yet refined, the graphic language balances elegance and passion. Equally at home online, in the San Siro or plastered across the city, the consistent graphic language gives the club a strong voice to connect with fans.DixonBaxi project page New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi Lots and lots of ovals.

Using the existing A.C. Milan custom typeface -- I am not sure exactly how long it has been in use -- DixonBaxi has devised a great system built literally around the oval in a way that feels classic (as in inscriptions on stone) and contemporary. I personally dislike the existing custom typeface and I am amazed that they were able to make it look good. Even the treatment where words go from small to big to small to form an oval, which exposes the awkwardness of the typeface, manages to look quite nice, but the best treat in this is when the type is smaller, set along the oval, and layered with player contours.

Introducing a dynamic new typeface inspired by the shared heartbeat of our fans.

Taking cues from fashion, lifestyle brands and Italian culture, we created a bold yet elegant typographic system. Instantly recognisable, it captures the passion Milan fans have for their club.DixonBaxi project page New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi Custom font.

I'm not really sure what relationship there is between the new custom typeface and anything else on the identity but I sure do like it. I mean, there is some oval-ness to it with the kind of parentheses effect, but it feels a little like a whim which, hey, if you can pull it off, why not?

New identity elements in motion.

As is to be expected from DixonBaxi, the motion component of this is awesome and makes any grievances moot, even the opening radial line animations on the badge which are not as sophisticated as the rest of the 99% of this.

New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi Social media. New Identity for A.C. Milan by DixonBaxi Secondary type treatments. New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi Swag.

Like most big football teams, A.C. Milan is trying to make its brand feel like a fashion street/lifestyle brand which, financially and merchandising-ly, I get but it can come across as an annoying flex. Still, I wouldn't mind adding that red jacket to my collection of design stuff.

Brand video.

Overall, this is a great update that infuses a lot of new energy into the team's identity in a way that honors its history and heritage without any distracting and useless fan backlash.

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Categories: News

Spotted: New Logo and Identity for VIP (Luggage) by Lopez Design

Wed, 09/18/2019 - 21:20
New Logo and Identity for VIP (Luggage) by Lopez Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GH2zmHIefVA/new_logo_and_identity_for_vip_luggage_by_lopez_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vip_luggage_by_lopez_design.php Wed, 18 Sep 2019 12:35:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vip_luggage_by_lopez_design.php
Categories: News

Spotted: New Logo for The Strategist done In-house

Wed, 09/18/2019 - 21:20
New Logo for The Strategist done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/cSlEe6CwEqA/new_logo_for_the_strategist_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_the_strategist_done_in_house.php Wed, 18 Sep 2019 12:23:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_the_strategist_done_in_house.php
Categories: News

Linked: Heinz at an Angle

Wed, 09/18/2019 - 15:20
Much better than the recent Ed Sheeran collab, Heinz has a limited edition bottle, conceived by Rethink, that rotates the label to promote the perfect pouring angle. Heinz at an Angle Visit Link Much better than the recent Ed Sheeran collab, Heinz has a limited edition bottle, conceived by Rethink, that rotates the label to promote the perfect pouring angle. http://feedproxy.google.com/~r/ucllc/brandnew/~3/WB2SYVU23e4/heinz_at_an_angle.php https://www.underconsideration.com/brandnew/archives/heinz_at_an_angle.php Wed, 18 Sep 2019 06:10:22 -0600 https://www.underconsideration.com/brandnew/archives/heinz_at_an_angle.php
Categories: News

Noted: New Name and Logo for Peacock

Wed, 09/18/2019 - 15:20
(Est. 2019) "Peacock will deliver a world-class slate of originals while also offering treasured hits from the vaults of NBC, including The Office and Parks and Recreation, two of the most-watched streaming series. The new streaming service will also feature blockbusters and critically-acclaimed films from “Too Many Puns, Can’t Compute” New Name and Logo for Peacock

(Est. 2019) "Peacock will deliver a world-class slate of originals while also offering treasured hits from the vaults of NBC, including The Office and Parks and Recreation, two of the most-watched streaming series. The new streaming service will also feature blockbusters and critically-acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood's biggest studios. In addition, Peacock will tap into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night and reality."

Design by
N/A

Related links
NBCUniversal press release

Relevant quote
“The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal – whether it’s culture-defining dramas from innovative creators like Sam Esmail, laugh-out-loud comedies from legends like Lorne Michaels and Mike Schur, blockbusters from Universal Pictures, or buzzy unscripted programming from the people who do it best at Bravo and E!,” said Bonnie Hammer, Chairman of Direct-to-Consumer and Digital Enterprises. “Peacock will be the go-to place for both the timely and timeless – from can’t-miss Olympic moments and the 2020 election, to classic fan favorites like ‘The Office’.”

Images (opinion after)

New Name and Logo for Peacock Logo. Your browser does not support the video tag. Animation.

Opinion
In principle, choosing the name “Peacock” makes sense as it’s NBC’s well-known nickname but in practice, well, it’s kind of terrible. Moving past the obvious “cock” jokes and puns, try reading an article — any article — about the new service to see just how awkward the name is. As a few examples: “…a massive list of expected new and legacy series coming to Peacock when it launches…”, “Two other Peacock-exclusive reboots headline today’s news…”, and “…we have the following list of English-language content expected to launch on Peacock in April…”. It’s such a weird word to build into sentences that talk about entertainment. Also, yeah, it rhymes with cock and you simply don’t want to give the internet that much ammunition to take you down — especially when you have a Saved by the Bell reboot in the works. As far as the logo, it’s equally weird. It’s as if they couldn’t make up their mind on whether to do a full geometric sans serif logo straight up or do some weird funky typography as seen in the “p” and the “k”. The “p” is obviously a nod to the NBC logo, with one of the feathers represented in the negative space and it’s a good idea, it just looks unpleasantly strange. The notch in the “p” is very random and they sort of tried to echo it in the “k”, but nothing else in between relates to them. The dots on the side are fine, I guess. They could be an interesting animation on the UI of the streaming service eventually but not as in the animation above where, I’m sorry, really sorry, but it looks like the dots are, um, emanating from the word which rhymes with you know what.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/G6_KsBeMmE8/new_name_and_logo_for_peacock.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_peacock.php Wed, 18 Sep 2019 05:33:59 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_peacock.php
Categories: News

Reviewed: New Logo and Identity for Women's and Girls' Emergency Centre by For The People

Wed, 09/18/2019 - 15:20
Established in 1977, Women's and Girls' Emergency Centre (WAGEC) is a nonprofit organization in Sydney, Australia, that offers shelter and support services to women and children who are at-risk and victims of domestic violence and homelessness. Based in Redfern, a suburb of Sydney, WAGEC, in “Home Not Alone” New Logo and Identity for Women's and Girls' Emergency Centre by For The People

Established in 1977, Women's and Girls' Emergency Centre (WAGEC) is a nonprofit organization in Sydney, Australia, that offers shelter and support services to women and children who are at-risk and victims of domestic violence and homelessness. Based in Redfern, a suburb of Sydney, WAGEC, in partnership with four specialist service providers -- Wesley Mission, St Vincent de Paul Society, NSW, Jewish House and Stepping Out Housing Program -- operates short-term accommodation, providing a total of 90 crisis bed accommodation on any given night as well as 34 transitional properties for medium-term housing. Recently, WAGEC introduced a new identity designed by Sydney-based For The People.

WAGEC aims to raise awareness around domestic violence leading to homelessness, and provide hope and shelter for those in need. They go goes against the prevailing view that women in need are powerless victims, when in fact they are empowered survivors. The organisation is striking a clear stance around this misunderstood area, harking back to its grassroots beginnings. WAGEC is about women supporting women. The identity responds to the greater community of women and drives a conversation and understanding about supporting each other and building a community of assistance. The new logo responds to the urgency of their work, a shelter that points women to that critical piece of information in times of need - their contact details.For The People project page New Logo and Identity for Women's and Girls' Emergency Centre by For The People Logo. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Configurations. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Logo pointing to contact information. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Main logo and social media avatar.

As is always the case with valiant nonprofits, it pains me to negatively critique their previous logos but their old logo was not good. It had the right idea of what I think is an older person stretching their arm to protect a younger person but the tentacle swooshy arm was too weird and the typography was far too playful and cheerful for the organization. The new logo, in part, looks like a warning or directional sign on a building or piece of machinery, giving it a sense of urgency and something to be aware of. I hadn't quite read it as an abstract house until I read the description -- I mostly saw an arrow but in combination with the idea that it's a shelter, it becomes a more powerful graphic. Pairing the logo with the website, address, and phone number is also a strong message to convey the availability and accessibility of this service, making sure anyone can connect with them easily. Execution-wise, the condensed sans serif used is not a typographic usual suspect, giving this a distinct aesthetic amplified by the vertical use. I really like how the word "EMERGENCY" stands out, being the closest to the apex of the arrow/shelter and the overall balance, even with the shorter "CENTRE", is very well done. The "W" social media avatar may be too much of a reduction from the main logo but it's definitely well done and a very strong mark on its own.

New Logo and Identity for Women's and Girls' Emergency Centre by For The People Samples of the OLD identity. Communicating awareness and understanding of their services through imagery has been difficult in the past, due to the sensitivity surrounding their work. They previously relied on non-specific stock imagery of women and families - used in order to protect and respect the anonymity of The People who have relied on the services of the shelter. Today they lean on a empowered illustrations created from a group of contemporary female illustrators who are showing their support for women and the shelter.For The People project page New Logo and Identity for Women's and Girls' Emergency Centre by For The People Positioning. New Logo and Identity for Women's and Girls' Emergency Centre by For The People New Logo and Identity for Women's and Girls' Emergency Centre by For The People New Logo and Identity for Women's and Girls' Emergency Centre by For The People Posters.

As with the logo, the old identity had all the right intentions but it didn't have much impact nor was it particularly engaging. The new identity uses the visual language of 1950s protest placards and posters which is slowly turning into a bit of a cliché as it's a very often used reference that may be losing its impact. Still, the posters are striking, engaging, and well executed. At times, the logo gets a little lost with the messaging overpowering the place where one can get help.

'We're the Women' is the art exhibition that celebrates the heart of WAGEC - women supporting women. 16 leading female illustrators from around Australia have each donated a bespoke artwork that celebrates WAGEC's approach to working with women and families in crisis. Signed and numbered high-quality art prints, as well as small-batch poster prints, are available online at wagewomen.org These images will also be used as part of the imagery library for the brand across applications.For The People project page New Logo and Identity for Women's and Girls' Emergency Centre by For The People 'We're the Women' prints.

As part of the official launch of the identity that will take place on October 3, WAGEC worked with 16 Australian women illustrators to create prints for a fundraising Exhibition -- prints available online with proceeds helping WAGEC -- as well as becoming part of the visual language for the identity, which add a great element to the posters to make them more relevant and easier to discern what the organization is about.

New Logo and Identity for Women's and Girls' Emergency Centre by For The People New Logo and Identity for Women's and Girls' Emergency Centre by For The People More posters. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Business cards. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Stickers. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Tote bag. New Logo and Identity for Women's and Girls' Emergency Centre by For The People T-shirt. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Tear-off sign.

The rest of the applications are all strong and effective, making very good use of the single condensed typeface in a variety of ways. Overall, this new identity definitely increases the impact of the organization not just visually but also verbally through honest and empowering messaging.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YYvw9cvaaE8/new_logo_and_identity_for_womens_and_girls_emergency_centre_by_for_the_people.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_womens_and_girls_emergency_centre_by_for_the_people.php Wed, 18 Sep 2019 04:31:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_womens_and_girls_emergency_centre_by_for_the_people.php
Categories: News

Spotted: New Logo for Vector

Tue, 09/17/2019 - 21:19
New Logo for Vector Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/79sQLI9snmg/new_logo_for_vector.php https://www.underconsideration.com/brandnew/archives/new_logo_for_vector.php Tue, 17 Sep 2019 12:17:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_vector.php
Categories: News

Spotted: New Logo for PagerDuty

Tue, 09/17/2019 - 21:19
New Logo for PagerDuty Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/mw6-oJNGWrY/new_logo_for_pagerduty.php https://www.underconsideration.com/brandnew/archives/new_logo_for_pagerduty.php Tue, 17 Sep 2019 12:13:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_pagerduty.php
Categories: News

Linked: McCafé is McNewish

Tue, 09/17/2019 - 15:15
I probably won't cover this as a regular post but it's still newsworthy: McCafé has a refreshed look by Turner Duckworth. McCafé is McNewish Visit Link I probably won't cover this as a regular post but it's still newsworthy: McCafé has a refreshed look by Turner Duckworth. http://feedproxy.google.com/~r/ucllc/brandnew/~3/tb6nEpo1MUM/mccafe_is_mcnewish.php https://www.underconsideration.com/brandnew/archives/mccafe_is_mcnewish.php Tue, 17 Sep 2019 08:05:07 -0600 https://www.underconsideration.com/brandnew/archives/mccafe_is_mcnewish.php
Categories: News

Noted: New Name, Logo, and Identity for Nuuly by Fuzzco

Tue, 09/17/2019 - 15:15
(Est. 2019) "Nuuly is a new clothing subscription experience offering a creative way to experiment with your style. For $88 a month, explore up-and-coming designers, iconic labels, one-of-a-kind vintage finds and our own Anthropologie, Free People and Urban Outfitters family of brands, then choose six “What’s Oold is Nuu Again” New Name, Logo, and Identity for Nuuly by Fuzzco

(Est. 2019) "Nuuly is a new clothing subscription experience offering a creative way to experiment with your style. For $88 a month, explore up-and-coming designers, iconic labels, one-of-a-kind vintage finds and our own Anthropologie, Free People and Urban Outfitters family of brands, then choose six to be delivered to your door. The constantly evolving assortment features thousands of pieces for you to layer into your everyday wear, weekend adventures, occasions, vacations and everything in between."

Design by
Fuzzco (Charleston, SC, and Seattle, WA)

Related links
Fuzzco project page

Relevant quote
The name Nuuly alludes to “new” and is a friendly, memorable and invented word that URBN was able to trademark. Reinforcing the product experience, the Nuuly logo references continuous cycles and experimentation.

The themes of continuous cycles and experimentation extend to seasonal typography and a diverse color palette that is both playful and sophisticated. Fabric textures are used loosely evoking free expression.

Images (opinion after)

New Name, Logo, and Identity for Nuuly by Fuzzco Logo. Your browser does not support the video tag. Monogram animation. New Name, Logo, and Identity for Nuuly by Fuzzco Color variations. Your browser does not support the video tag. Patterns. Your browser does not support the video tag. Video to explain the subscription service. New Name, Logo, and Identity for Nuuly by Fuzzco Illustrations. New Name, Logo, and Identity for Nuuly by Fuzzco Packaging. New Name, Logo, and Identity for Nuuly by Fuzzco Hangtags.

Opinion
Let’s start with the name, which is kind of funny in that it reads and sounds as if it was a word completely made up to beat the trademark game… like, of course “nuuly” was available and probably so was “vaanjy” or “diibly” but, to their credit, it does possibly read as “newly”, so we’ll roll with it. The logo is interesting in how it treats the double “u” with the first one having a stem, serving as a 180-degree reflection of the “n”, while the second one has no stem. I would go as far as saying that’s a first and I kind of like the visual glitchiness of it — as if there is something off about the thing but it’s not evident what makes it so. I also like how the “nu” can be treated on its own as a monogram and the rotation animation helps convey the idea of cycling through clothes and making them feel new in new ways. Being an Urban Outfitters brand, the deadpan aesthetic works well and I like how even though this is a service for women only, it’s not all dainty and overtly feminine, which would normally be the cliché approach. The supporting illustrations are pretty nice and their texture is really great. Not a whole lot in application so the website does most of the heavy lifting for now and it looks good. I would love to see more of those duotone fabric patterns in action. Overall, this is bold and confident out of the gate.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6nzUZq1upiM/new_name_logo_and_identity_for_nuuly_by_fuzzco.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_nuuly_by_fuzzco.php Tue, 17 Sep 2019 05:25:05 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_nuuly_by_fuzzco.php
Categories: News

Reviewed: New Logo and Packaging for Läkerol by NORD ID

Tue, 09/17/2019 - 15:15
First sold in 1909, Läkerol is a Swedish brand of sugar- and calorie-free pastilles made with three main ingredients: menthol, licorice, and gum arabic -- which is made from the sap of the African acacia tree. The lozenges feature a letter "A" on them, which “The Scarlett Letter: A Pastille” New Logo and Packaging for Läkerol by NORD ID

First sold in 1909, Läkerol is a Swedish brand of sugar- and calorie-free pastilles made with three main ingredients: menthol, licorice, and gum arabic -- which is made from the sap of the African acacia tree. The lozenges feature a letter "A" on them, which is for Adolf Ahlgren, a wholesaler in Gävle, Sweden, who found the product at a German trade fair sold as a cough drop by German pharmacies and marketed it to much success. By 1939, Läkerol was available in 35 countries and its expansion continues to this day as one of the many brands of Cloetta, a leading confectionery company in the Nordic region and the Netherlands. Recently, Läkerol introduced a new identity and packaging designed by Stockholm, Sweden-based NORD ID.

New Logo and Packaging for Läkerol by NORD ID Some historical references of the brand. To preserve and revive Läkerol's soul, we've focused on the rich heritage of the brand, without turning it into a retro design.

The logotype has been completely reworked, inspired by the rich history of wordmarks the brand have used since 1909. The characters, classic san-serifs with modern angles together with the characteristic arc gives the logo a humble, yet distinguished look.NORD ID project page New Logo and Packaging for Läkerol by NORD ID Logo.

The old logo looked like a hundred other mainstream consumer products from, like, Procter & Gamble, and could have been anything from ice cream to chocolate to gummy bears, with its weird lettering and poor shadow-highlight streaks. The new logo is a lovely, bold, dignified serif that has been very nicely set on a subtle curve. The "k" alone is worth its weight in pastille gold. Granted, this could still be a logo for anything from ice cream to chocolate to gummy bears but it has a more elevated presence and hints at being an older, more mature and sophisticated brand. Also, it says "Pastilles" under it so, yeah.

New Logo and Packaging for Läkerol by NORD ID Identity elements. The A-symbol has been simplified and optimized for smaller areas. It's placed in a classic Läkerol way - in the centre of the front and on top of the lid. A scaled up version of it is also used as a graphic background pattern.NORD ID project page New Logo and Packaging for Läkerol by NORD ID "A" symbol.

The "A" symbol has been on the packaging for a long time and remains mostly unchanged. The counterspace of the "A" has been removed to avoid extra noise when the symbol gets smaller. Seeing it on its own, the thickness of the red lines feel a little too bold but on the packaging it has just the right presence.

Your browser does not support the video tag. Typography. New Logo and Packaging for Läkerol by NORD ID Packaging, before and after. The front has been simplified by removing pastille images and flavor illustrations. Instead it's through the three tone color scheme of each pack we communicate the full flavor. This clarification makes it easier for the consumer to find their favorite flavor in the shelf.NORD ID project page New Logo and Packaging for Läkerol by NORD ID Packaging. The darker color, the darker taste. Each flavor has been arranged according to a flavor system, where licorice based flavors owns the darker tones while the more fruity and sweet flavors owns the lighter color tones. This creates an intuitive way for the consumer to find their taste preference.NORD ID project page New Logo and Packaging for Läkerol by NORD ID Chart. Your browser does not support the video tag. Your browser does not support the video tag. Color palette.

The old packaging wasn't super appetizing, in part because of the old logo but the heavy gold borders and dull type for the flavor didn't help. The new packaging basically maintains the same elements, in the same configuration but it's much more refined and balanced. The logo looks good on the brighter-hued lids while the ghosted, blown-up "A" symbol in darker hues allows the always-red "A" symbol to stand out. I feel that dropping the gold stroke, perhaps in exchange for a black or dark blue foil stamp, could have taken this to the next level but, also, I don't mind it as much.

New Logo and Packaging for Läkerol by NORD ID New Logo and Packaging for Läkerol by NORD ID New Logo and Packaging for Läkerol by NORD ID New Logo and Packaging for Läkerol by NORD ID New Logo and Packaging for Läkerol by NORD ID Lots of hero shots.

Overall, this is a tasty, upscale redesign without going overboard and making it feel inaccessible. Plus, it's a big win for team serif.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BJ82vPfbzkc/new_logo_and_packaging_for_lakerol_by_nord_id.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_lakerol_by_nord_id.php Tue, 17 Sep 2019 04:35:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_lakerol_by_nord_id.php
Categories: News

Spotted: New Logo for Nike Football by Lincoln Design Co.

Mon, 09/16/2019 - 21:15
New Logo for Nike Football by Lincoln Design Co. Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Qfc0XNESb8g/new_logo_for_nike_football_by_lincoln_design_co.php https://www.underconsideration.com/brandnew/archives/new_logo_for_nike_football_by_lincoln_design_co.php Mon, 16 Sep 2019 12:03:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_nike_football_by_lincoln_design_co.php
Categories: News

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