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Updated: 1 hour 14 min ago

Noted: New Logo and Packaging for Wato by Essen International

Thu, 05/30/2019 - 12:16
(Est. 2019) "Wato, available in Sweden, was created with the purpose of filling a vacuum in the market within functional drink. The first sugar-free and carbonated liquid substitute with or without caffeine, with the aim of being able to offer a more tasty and delicious “Wato Undo the Bridge” New Logo and Packaging for Wato by Essen International

(Est. 2019) "Wato, available in Sweden, was created with the purpose of filling a vacuum in the market within functional drink. The first sugar-free and carbonated liquid substitute with or without caffeine, with the aim of being able to offer a more tasty and delicious alternative 'on the go' than traditional energy drink alternatives." (Google-translated)

Design by
Essen International

Related links
Essen International project page

Relevant quote
As with other functional drinks, Wato is great for the athlete. But it’s also great for the sunbather, the car sick and the party animal. Instead of simply enhancing performance, Wato restores no matter the cause. In a segment abundant in loud visual expression, we decided to go with a cleaner solution catering a broader target group. The visual identity springing from the product’s main benefit. Rehydration.

The keystone of the visual identity is a graphic pattern depicting the movement of water. In the packaging design, the wavy and straight lines represent products with or without caffeine. Different flavors have their own identifying colors, without losing sight of the big blue. The promotional website is the packaging in a digital format, mirroring the product itself. A visual identity making waves on the store shelves.

Images (opinion after)

New Logo and Packaging for Wato by Essen International Logo. New Logo and Packaging for Wato by Essen International Wave graphic and animation. New Logo and Packaging for Wato by Essen International New Logo and Packaging for Wato by Essen International New Logo and Packaging for Wato by Essen International Packaging. New Logo and Packaging for Wato by Essen International Website. New Logo and Packaging for Wato by Essen International Posters.

Opinion
The logo on its own isn’t the most exciting thing — even on the packaging it’s not the most exciting thing — but, in the context of an energy drink, its spareness is somewhat disruptive. The wave graphic on its own isn’t the most exciting thing either but on the packaging it does actually look great. In a way I feel like this is a comp many packaging designers have done at some point for a drink product, showed it to their clients, and got rejected for being too simple or too barebones or too obvious and maybe it’s indeed all of those things but, yeah, those cans look fun and cool. I like how the caffeine versions are wavy and the non-caffeine are straight — maybe it’s too subtle a distinction but this is the Swedish market and I have more faith in them to pick up on it than the American market. The flavor bands are the one thing I really don’t like — I think that was an opportunity to somehow bring all the elements together instead of just slapping on a tiny band of color. Nonetheless, I dig this, and I think it manages to stand out in the energy drink category while emphasizing its hydrating-ness.

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Categories: News

Reviewed: New Logo and Identity for The Ivors by The Playground

Thu, 05/30/2019 - 12:16
First awarded in 1956, The Ivors "celebrate, honor, and reward excellence in UK and Irish songwriting and composing". Awarded by the British Academy of Songwriters, Composers, and Authors (BASCA for short, although recently renamed Ivor Academy), an Ivor Novello Award -- named after Britain's most “Do the Write Thing” New Logo and Identity for The Ivors by The Playground

First awarded in 1956, The Ivors "celebrate, honor, and reward excellence in UK and Irish songwriting and composing". Awarded by the British Academy of Songwriters, Composers, and Authors (BASCA for short, although recently renamed Ivor Academy), an Ivor Novello Award -- named after Britain's most successful and distinguished theatrical composer at the time they were created -- represents peer recognition for exceptional achievement across classical, jazz, screen composing, and songwriting. Past winners, across various categories, range from Elton John to Phil Collins to Annie Lenox to Madonna to, even, the Spice Girls. With the 2019 awards ceremony, The Ivors introduced a new identity designed by London, UK-based The Playground.

The Playground were commissioned to rebrand The Ivors awards, making them fit for digital and more importantly creating an icon for an award that had long become unrecognisable to the point of obscurity. At the heart of the rebrand, a new icon would act as a literal figurehead for the brand and a marque of exceptional quality within the songwriting and composing world.The Playground project page New Logo and Identity for The Ivors by The Playground The physical award. New Logo and Identity for The Ivors by The Playground Icon, before and after. New Logo and Identity for The Ivors by The Playground Icon, white version. The Ivors statuette had never been depicted in a manner befitting its prestige. We created an iconic illustration of Euterpe - the Greek muse of lyrical poetry - forming an inspirational rallying point designed to inspire future award winners and a recognisable symbol for the awards themselves.The Playground project page New Logo and Identity for The Ivors by The Playground Icon illustration. By La Boca.

The old statuette icon was a little creepy and weird, with the facial features being somewhat indiscernible. The new icon is more streamlined, understandable, and reproducible. It's a hard drawing to nail down and they almost got it quite right. The eyes, nose, mouth, and hair are really good but the shadow on the cheek, the jawline, and the way the neck ends aren't quite right. It's still a huge improvement over the old and a strong rendition to build the identity around. I also appreciate proper black and white versions of the icon that keep the shadows dark instead of just changing the black vectors to white. The detailed illustration is quite nice and it solves better the problem areas in the flat icon. The illustration style and features remind of the Metropolis poster (which is a good thing).

Redrawing the wordmark created a modern interpretation of an historic marque, designed to work equally well on screen as in print, whilst a new typographic approach and reworked colour palette drew on the brand's rich heritage and reflected its position as arbiter of cutting edge talent.The Playground project page New Logo and Identity for The Ivors by The Playground Logo.

The evolution of the wordmark may not seem like the most exciting but I think it's a huge improvement. The bolder weight, stubbier serifs, and the shapes of each letter are all more interesting and better suited for a logo. Good job too on the "THE".

New Logo and Identity for The Ivors by The Playground Guidelines. New Logo and Identity for The Ivors by The Playground Tickets. New Logo and Identity for The Ivors by The Playground New Logo and Identity for The Ivors by The Playground Posters.

The applications are quite nice with a color palette of black, white, and warm gray plus the pops of color from the artist photographs. Paired with crops of the illustration and mixing in the logo and a funky sans serif, the posters and ads manage to look classic yet contemporary.

New Logo and Identity for The Ivors by The Playground New Logo and Identity for The Ivors by The Playground New Logo and Identity for The Ivors by The Playground New Logo and Identity for The Ivors by The Playground New Logo and Identity for The Ivors by The Playground Ads. New Logo and Identity for The Ivors by The Playground Tote.

Overall, this is a solid identity that has the potential to increase the awareness of The Ivors, perhaps not to The Emmys, The Grammys, The Oscars, and The Tonys level but that's ok because EGOTI doesn't quite have the same ring.

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Categories: News

Spotted: New Logo for Nashville International Airport

Wed, 05/29/2019 - 21:16
New Logo for Nashville International Airport Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo for Busways

Wed, 05/29/2019 - 21:16
New Logo for Busways Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NFk58wdCWKo/new_logo_for_busways.php https://www.underconsideration.com/brandnew/archives/new_logo_for_busways.php Wed, 29 May 2019 12:18:36 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_busways.php
Categories: News

Linked: Jumpman IRL

Wed, 05/29/2019 - 15:16
Tampa Bay Rays' Kevin Kiermaier does his best Jumpman logo impersonation in this impressive catch. Wonder if Nike will sue him for infringing on the pose? LOL. Jumpman IRL Visit Link Tampa Bay Rays' Kevin Kiermaier does his best Jumpman logo impersonation in this impressive catch. Wonder if Nike will sue him for infringing on the pose? LOL. http://feedproxy.google.com/~r/ucllc/brandnew/~3/cjXskP1R80E/jumpman_irl.php https://www.underconsideration.com/brandnew/archives/jumpman_irl.php Wed, 29 May 2019 06:12:53 -0600 https://www.underconsideration.com/brandnew/archives/jumpman_irl.php
Categories: News

Noted: New Logo and Identity for Data & Marketing Association by Jack Renwick Studio

Wed, 05/29/2019 - 15:16
(Est. 1992) "The Data & Marketing Association is the UK trade association for the data and marketing industry led by customer-first principles and a Code of ethics. The DMA has over 1,000 member organisations across the UK and almost a century of experience pioneering approaches “Two Slashes are Better than One” New Logo and Identity for Data & Marketing Association by Jack Renwick Studio

(Est. 1992) "The Data & Marketing Association is the UK trade association for the data and marketing industry led by customer-first principles and a Code of ethics. The DMA has over 1,000 member organisations across the UK and almost a century of experience pioneering approaches in industry. Through the IDM, it continues to drive for marketing excellence through development and learning opportunities. DMA Talent's range of initiatives is inspiring the next generation into the data and marketing industry to help meet the needs of today and tomorrow. The DMA offers access to industry-leading events, the latest insight, advocacy, legal support and guidance. It anticipates and campaigns for the needs of the data and marketing industry through its close relationship with government and regulators. From the classroom to the boardroom, the DMA is driving the force of intelligent marketing, moving the data and marketing industry forward - for the good of marketers, businesses and most importantly, customers."

Design by
Jack Renwick Studio (London, UK)

Related links
N/A

Relevant quote
The new brand, incorporates the learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association. It is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing.

To help bring the DMA’s various divisions under one single entity, brand visualisations that emphasized ‘continuity’ and facilitated an integrated approach were essential. The new DMA logo, for example, makes a clear statement about who the DMA are and what it stands for. It includes a forward slash device to visually represent the DMA’s drive to better the industry.

Images (opinion after)

New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Logo. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Logo with tagline. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Logo and sub-brands. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Slash device. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Brochure covers. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Business cards. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Photos with inspirational words. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Tote.

Opinion
The old logo maybe had a decent idea in there somewhere — speech bubble/marketing/something — but the execution was uncomfortable and lackluster with an odd, italic lowercase acronym shoved to the bottom of a very awkward speech bubble. The new logo makes the acronym properly uppercase and look like a much more substantial organization — almost like a government initiative. The two slashes extracted from the stacking of the “M” and the “A” is a nice move and it creates a recurring identity element that works well throughout the identity. I wonder if it would have been too obvious (or too lame or too something) to highlight the slashes more in the logo, perhaps a lighter tone of blue, as I think the slashes can easily pass unperceived. I also wonder if the “D” should have had a stencil cut as well as it’s the only letter that’s complete. The full name is somewhat oddly tucked in the bottom left and flush right. I don’t have a better solution to offer though. In application, the double-slash works well in sub-brands, taglines, and other layouts interacting nicely with other elements. Overall, a good evolution with some interesting features.

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Categories: News

Reviewed: New Name, Logo, and Identity for Hussle by Onwards

Wed, 05/29/2019 - 13:04
Established in 2009, PayAsUGym is an online, mobile marketplace that offers discounted and flexible access to more than 2,800 fitness venues across the UK, allowing users to purchase day passes or class-specific passes without contract memberships to gyms, pools, and spas. Earlier this month, PayAsUGym “Hussle and Bussle” New Name, Logo, and Identity for Hussle by Onwards

Established in 2009, PayAsUGym is an online, mobile marketplace that offers discounted and flexible access to more than 2,800 fitness venues across the UK, allowing users to purchase day passes or class-specific passes without contract memberships to gyms, pools, and spas. Earlier this month, PayAsUGym changed its name to Hussle and introduced a new identity designed by London, UK-based Onwards.

When you Hussle, you make fitness a part of life not the other way around. So, we created a distinctive line device that maps and connects the moments in people's days, showing how they fit fitness in. We used this line to inform our whole graphic system, from a bespoke typeface and icons to an iconic logo that's packed with Hussle energy.Onward project page Your browser does not support the video tag. New Name, Logo, and Identity for Hussle by Onwards Concept. Your browser does not support the video tag. Less talk, more hustle. Their old name 'PayAsUGym' sounded budget. They needed a new name that accurately reflected the modern, disruptive business they'd built. 'Hussle' is a bold new name for a new era. It's simple. It's standout. And it captures the 'life-on-your-terms' attitude at the heart of the brand.Onward project page New Name, Logo, and Identity for Hussle by Onwards Logo. Your browser does not support the video tag. Logo animaton. New Name, Logo, and Identity for Hussle by Onwards Icon structure. It looks haphazard but it actually makes sense and shows how the cuts of the icon are related.

The old name and logo were painful. To its credit, the old name was 10/10 descriptive, telling you exactly what this was and even did so with an economy of language, minimizing "you" to "u", but in terms of being aspirational or evocative: 0/10. The old logo, in VAG Rounded and a map location pin, were as generic as VAG Rounded inside a map location pin. The whole thing looked as something you would first learn about on Shark Tank/Dragons' Den.

The new name, a relative misspelling of "Hustle" -- I say relative ’cause Urban Dictionary classifies it as a word -- is not nearly as indicative as the old one of what the service is but it's far more engaging, it's shorter, and it sounds more like a brand name you would trust. Additionally, the new name can translate into a verb (e.g., from their website, "When you Hussle, you get access to gyms across the UK") which can be a really powerful tool to build equity. The new logo features an abstract "h" in the form of a bold, angled, squiggle that conveys energy, speed, and strength and gives the brand a great asset to work with. I really like the execution and how it feels like it's sprinting towards something. The wordmark, in a simple sans serif, is a good complement -- far from exciting or interesting but that's the icon's role.

New Name, Logo, and Identity for Hussle by Onwards Icon set. New Name, Logo, and Identity for Hussle by Onwards Your browser does not support the video tag. Custom typeface.

The custom typeface is a little gimmicky and most of the weird characters are just plain weird -- that poor "g" -- while some are actually distracting, like the reverse "N", making the text look like Cyrillic at quick glance. In application and in combination with thick squiggles it does manage to work well and continues to expand the relatively edgy tone of the identity.

New Name, Logo, and Identity for Hussle by Onwards Website pages. New Name, Logo, and Identity for Hussle by Onwards App icon. New Name, Logo, and Identity for Hussle by Onwards App screens. New Name, Logo, and Identity for Hussle by Onwards Posters. New Name, Logo, and Identity for Hussle by Onwards New Name, Logo, and Identity for Hussle by Onwards Ads.

The integration of photography, typography, squiggles, and logo (with the icon and wordmark used on their own) is quite good with enough versatility to create different kinds of combinations but consistent and distinctive enough to stay recognizable. Nothing earth-shattering and the odd-shaped masks for photography and/or layout segmentation is something we've been seeing a lot lately but it's all nice and convincing.

New Name, Logo, and Identity for Hussle by Onwards T-shirt. New Name, Logo, and Identity for Hussle by Onwards Towel.

Overall, this is a huge positive change, going from something generic, forgettable, and appearing to be low quality to something more unique, memorable, and high quality. I realize that that sentence just reads like a list of antonyms but I do think it conveys the 180-degree turn this rebranding achieved.

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Categories: News

Spotted: New Logo for Trailhead at Salesforce done In-house

Tue, 05/28/2019 - 22:05
New Logo for Trailhead at Salesforce done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo for Greater Seattle Partners

Tue, 05/28/2019 - 22:05
New Logo for Greater Seattle Partners Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ko_4m5ebYog/new_logo_for_greater_seattle_partners.php https://www.underconsideration.com/brandnew/archives/new_logo_for_greater_seattle_partners.php Tue, 28 May 2019 11:56:17 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_greater_seattle_partners.php
Categories: News

Announced: First Round 2019 - Chicago: Save the Date

Tue, 05/28/2019 - 19:05
The next stop for First Round will be Chicago on September 13, 2019. We will be announcing speakers and kicking off ticket sales in late June. With Summer officially kicking off and the event being right after Summer we wanted to make sure anyone interested “September 13, 2019”  Save the Date

The next stop for First Round will be Chicago on September 13, 2019. We will be announcing speakers and kicking off ticket sales in late June. With Summer officially kicking off and the event being right after Summer we wanted to make sure anyone interested would be aware. (After Chicago, the next First Round will be sometime in February 2020.)

http://feedproxy.google.com/~r/ucllc/brandnew/~3/1iZN-FSOi74/first_round_2019_-_chicago_save_the_date.php https://www.underconsideration.com/brandnew/archives/first_round_2019_-_chicago_save_the_date.php Tue, 28 May 2019 10:30:14 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2019_-_chicago_save_the_date.php
Categories: News

Linked: Flyers-shaped Pool

Tue, 05/28/2019 - 16:05
Once owned by NHL Hall of Famer, Bobby Clarke, who played his whole career for the Philadelphia Flyers, this house features a pool in the shape of the team's logo and it can be yours for $1.4 million. Flyers-shaped Pool Visit Link Once owned by NHL Hall of Famer, Bobby Clarke, who played his whole career for the Philadelphia Flyers, this house features a pool in the shape of the team's logo and it can be yours for $1.4 million. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Xo6JR6yyjKE/flyers-shaped_pool.php https://www.underconsideration.com/brandnew/archives/flyers-shaped_pool.php Tue, 28 May 2019 06:33:59 -0600 https://www.underconsideration.com/brandnew/archives/flyers-shaped_pool.php
Categories: News

Noted: New Logo and Identity for Motorway by Koto

Tue, 05/28/2019 - 16:05
(Est. 2017) "Motorway is reinventing how cars are bought and sold online. Our mission is to bring the car industry into the 21st century through ground-breaking products and best in class technology. In July 2017 we launched the UK's first comparison website for selling your “Drive this Way” New Logo and Identity for Motorway by Koto

(Est. 2017) "Motorway is reinventing how cars are bought and sold online. Our mission is to bring the car industry into the 21st century through ground-breaking products and best in class technology. In July 2017 we launched the UK's first comparison website for selling your car. With a few taps, customers can compare instant offers from online car buyers and dealers, select their best offer and sell fast. We have helped thousands of people value and sell their car already, and this is just the beginning. We are a small team of experienced entrepreneurs and engineers who are passionate about creating amazing user experiences and profitable, high-scale businesses. Join us and be part of something big."

Design by
Koto

Related links
Motorway blog post

Relevant quote
The new design was developed in collaboration with Koto and is inspired by the iconic and enduring UK road signage system designed by Jock Kinneir and Margaret Calvert, first introduced in 1958 as the signage for the UK’s first motorway.

This signage system was groundbreaking in completely rejecting and replacing all road signs that came before, bringing with it a clarity and simplicity that had never been seen before by British motorists. It’s this futuristic, pioneering spirit that we hope to embody at Motorway as we seek to revolutionise the way we buy and sell cars.

In creating the Motorway identity, Koto took the Transport font used on road signs and elements such as the chevron, combining them with a modern, digital colour palette, photography and illustration.

Our in-house design team then developed these concepts and guidelines into a design system and component library that is now used across all of Motorway’s products.

Images (opinion after)

New Logo and Identity for Motorway by Koto Logo. New Logo and Identity for Motorway by Koto Logo on chevrons. New Logo and Identity for Motorway by Koto Guidelines. New Logo and Identity for Motorway by Koto Website. New Logo and Identity for Motorway by Koto App icon. New Logo and Identity for Motorway by Koto New Logo and Identity for Motorway by Koto New Logo and Identity for Motorway by Koto New Logo and Identity for Motorway by Koto New Logo and Identity for Motorway by Koto Various messaging samples. New Logo and Identity for Motorway by Koto New Logo and Identity for Motorway by Koto New Logo and Identity for Motorway by Koto Ads.

Opinion
The old logo was like a bad rendition of Billboard’s old (and even new) logo in a less interesting typeface spaced too loose. The new logo, in a bolder sans serif, has a more confident look and the chevron-“y” device gives a distinct, recognizable trait. I’m not sure of the dot was the best way to go to complete the “y” as it doesn’t relate visually with the type or the hard angles repeated in the use of the chevron throughout the identity. Yet, it’s a clever way to introduce the main element, which is then used in different ways in application and, other than the ads where it’s used as a pattern, it doesn’t feel overly repetitive. The flat-ad-images show a nice range of uses to frame the layout or highlight an illustration or divide content areas. The illustrations used are cool on their own but I’m not sure if they fit in this identity — it’s like the typography and chevrons are doing one thing and the illustrations a whole other thing. The intention to build on the road signage system is interesting and the use of New Transport provides a relatively funky element to build on but, overall, this seems caught between wanting to be cool and different and being yet another online car shopping service.

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Categories: News

Reviewed: New Logo, Identity, and Packaging for Peppersmith by B&B Studio

Tue, 05/28/2019 - 13:05
Established in 2009 and launched in 2010, Peppersmith is a UK-based brand of chewing gum (and mints) whose main point of distinction is that it's made with xylitol, a plant-based sweetener made from trees that, as a bonus, is actively good for teeth: The gum “Mint Condition” New Logo, Identity, and Packaging for Peppersmith by B&B Studio

Established in 2009 and launched in 2010, Peppersmith is a UK-based brand of chewing gum (and mints) whose main point of distinction is that it's made with xylitol, a plant-based sweetener made from trees that, as a bonus, is actively good for teeth: The gum is approved by the British Dental Health Foundation, who accredited the brand's claim that "Eating Peppersmith with xylitol helps reduce plaque and the risk of tooth decay". Available online and select stockists like Waitrose, Sainsbury's, Morrisons, BP, Holland and Barrett, and Whole Foods Market, Peppersmith has sold over 15 million packs. This month, Peppersmith introduced a new identity and packaging designed by London, UK-based B&B Studio (who also designed the original identity and packaging).

Since B&B created the original Peppersmith brand as a challenger to the mainstream gum category back in 2010, category and market shifts had caused the brand to adopt a more functional benefit-driven approach. The packaging refresh project was a great opportunity for the agency to reappraise what the brand truly stands for, what it should be communicating and how. B&B was keen to build on Peppersmith's internal mantra of Never Settle, and carve out a more emotionally engaging platform that celebrates the brand's commitment to being better made and better for you.

Working with the new positioning, B&B was able to reinvent the overall brand and visual identity and introduce new brand messaging that celebrates high quality, natural ingredients. Incorporating spearmint or peppermint leaves, lemons or strawberries, each element of the Peppersmith identity from the individual packs to printed and digital materials is brought to life with bold, large scale imagery and powerful colours.

The copy on each pack has been stripped back with wrap-around lettering and playful phrasing such as 'mini but mighty' and 'tiny but tangy', reinforcing the punchy flavours in each mint or gum.

In addition, Peppersmith has introduced plastic-free packaging which no longer incorporates a plastic wrapper.B&B Studio provided text New Logo, Identity, and Packaging for Peppersmith by B&B Studio Logo.

The old logo had a vintage confectionery aesthetic with the use of Gill Sans "Shadowed" and, somewhat charmingly, used two peppermint leaves to create a mustache. It was fine but perhaps too cute. The new logo barely registers as a logo with a non-descript sans serif in a bold weight where the only distinctive trait is the upward angle at which the "t" and "h" end. It's neither a bad logo nor a great logo and I think it's main objective is to be a slightly unperceived logo, taking a step back to the bolder packaging.

New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio Samples of old (the ones with the curves) and older (the ones without any curves) packaging.

The original packaging worked well with the logo, doubling down on the vintage charm with the stripes of color and plenty more Gill Sans. At some point the packaging evolved to have a curved lid, which made it look more like a bunch of other new gum brands and clashed with the logo, especially with the addition of the silver foil swoosh -- might as well be buying Trident.

In terms of [getting rid of plastic in our packaging], this has been a long work in progress. The concept was to have plastic free, recyclable packs that are tamperproof and don't pop open in your bag, but this is much harder than you might think. We went through various prototypes of different perforated seals on the little packs, but it turns out the machine we use to pack our products is quite complicated and buying a whole new packing machine wasn't an option. We eventually, que trumpets, came up with a tamperproof plastic free solution that works. From start to finish this has taken about a year.Peppersmith blog post New Logo, Identity, and Packaging for Peppersmith by B&B Studio Single packs. New Logo, Identity, and Packaging for Peppersmith by B&B Studio Multi packs. New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio Hero shots.

The new packaging looks really great with its tiny boxes packing a big typographic, colorful punch. The logo, in black, is paired quite nicely with a large condensed sans that appears in white for the different mint flavors and in color for the two gum variations. In this context, the logo's non logo-ness makes more sense and its simplicity pairs very well with the bold, large condensed type. The oversize typography feels even larger as it bleeds into the top and bottom of the packs and I love how well the colored backgrounds work with the white and black combination.

New Logo, Identity, and Packaging for Peppersmith by B&B Studio Even more shots.

Overall, this is a great transformation for the brand, going from its original antiquated look through an awkward teenager-like phase when it introduced the curved lid to this confident, fun, contemporary, and distinct design that doesn't rely on old tropes.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ir0mwUn9510/new_logo_identity_and_packaging_for_peppersmith_by_bb_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_peppersmith_by_bb_studio.php Tue, 28 May 2019 04:46:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_peppersmith_by_bb_studio.php
Categories: News

Spotted: New Name and Logo for Artemis

Fri, 05/24/2019 - 19:44
New Name and Logo for Artemis Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oLryXRRiUJI/new_name_and_logo_for_artemis.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_artemis.php Fri, 24 May 2019 10:55:29 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_artemis.php
Categories: News

Linked: Bee-g Mac

Fri, 05/24/2019 - 16:44
To celebrate World Bee Day (May 20), McDonald's in Sweden, created this promo in collaboration with NORDDDB, to celebrate its sustainable efforts which include some of its restaurants having beehives on their rooftops. They tiny McDonald's replica doubles as a beehive and was created by Bee-g Mac Visit Link To celebrate World Bee Day (May 20), McDonald's in Sweden, created this promo in collaboration with NORDDDB, to celebrate its sustainable efforts which include some of its restaurants having beehives on their rooftops. They tiny McDonald's replica doubles as a beehive and was created by set designer Nicklas Nilsson. Almost makes you see the McDonald's (America) brand in a different way. http://feedproxy.google.com/~r/ucllc/brandnew/~3/zdAAes5dMWs/bee-g_mac.php https://www.underconsideration.com/brandnew/archives/bee-g_mac.php Fri, 24 May 2019 06:10:12 -0600 https://www.underconsideration.com/brandnew/archives/bee-g_mac.php
Categories: News

Noted: New Logo and Packaging for Æcorn Aperitifs by Pearlfisher

Fri, 05/24/2019 - 16:44
(Est. 2019) Designed to awaken the appetite, Æcorn Aperitifs, created by non-alcoholic spirits brand Seedlip, are informed by 17th century English herbal remedies and inspired by the European Aperitif tradition. “Like a Moth to a Flame” New Logo and Packaging for Æcorn Aperitifs by Pearlfisher

(Est. 2019) Designed to awaken the appetite, Æcorn Aperitifs, created by non-alcoholic spirits brand Seedlip, are informed by 17th century English herbal remedies and inspired by the European Aperitif tradition.

Design by
Pearlfisher (New York, NY)

Related links
Pearlfisher project page

Relevant quote
Æcorn Aperitifs expresses the art of nature through its botanical ingredients and brand design. Inspired by 17th century herbal remedies as well as lepidopterology (the study of moths and butterflies), Pearlfisher created a refined brand world in which Æcorn Aperitifs can develop.

“The identity crafts details of mimicry and mirroring much like the markings on a butterfly’s or moth’s wings,” said Hamish Campbell, Pearlfisher Creative Director. “In the logo, the ‘A’ and ‘N’ reflect one another in angle and character, while the ‘O’ is embellished with a subtle dip on its base, hinting at the silhouette of an acorn.” He continues, “The bottle label matches the dip of the ‘O’ and is abstractly designed like symmetrical wings.”

The spelling of the brand name Æcorn Aperitifs is influenced by the old English word for acorn. While the dipthong (Æ) pays homage to Carolus Linnæus, the father of botany. Pearlfisher performed extensive research on the aperitif space and leveraged these foundational elements to develop original cues for the category as a whole.

Images (opinion after)

New Logo and Packaging for Æcorn Aperitifs by Pearlfisher Wordmark. New Logo and Packaging for Æcorn Aperitifs by Pearlfisher Wordmark in 3D gold treatment. New Logo and Packaging for Æcorn Aperitifs by Pearlfisher Icon. New Logo and Packaging for Æcorn Aperitifs by Pearlfisher Notebook. New Logo and Packaging for Æcorn Aperitifs by Pearlfisher Bottle detail. New Logo and Packaging for Æcorn Aperitifs by Pearlfisher Packaging. New Logo and Packaging for Æcorn Aperitifs by Pearlfisher Illustrations. New Logo and Packaging for Æcorn Aperitifs by Pearlfisher New Logo and Packaging for Æcorn Aperitifs by Pearlfisher New Logo and Packaging for Æcorn Aperitifs by Pearlfisher Illustrations and packaging.

Opinion
While the wordmark is quite nice at first glance (and even at a second glance) I am a little confused why the “AE” ligature and the “N” are the only two letters where parts of it disappear. Shouldn’t “COR” also have thins so thin they disappear? I could see the argument that the letters thin out as the word spreads outward from the center so I’m okay with moving on. The little dip in the “O” is nice and plays off of the name, which is also nicely represented in the icon through an abstract acorn with an embedded “AE” ligature as well. The acorn theme is then put to the side for the highlight of the packaging, which are the beautiful moth/leaf illustrations that, yeah, they are just beautiful. (They, along with the logo, also tonally and thematically match the packaging of its sister brand, Seedlip.) I’m really not sure how acorns and moths relate but the packaging is so nice that it doesn’t matter.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/5LEXLRqhOEc/new_logo_and_packaging_for_aecorn_aperitifs_by_pearlfisher.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_aecorn_aperitifs_by_pearlfisher.php Fri, 24 May 2019 05:52:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_aecorn_aperitifs_by_pearlfisher.php
Categories: News

Reviewed: Friday Likes 288: From Diano, makebardo, and A Friend of Mine

Fri, 05/24/2019 - 13:44
Minimalist yet effusive use of typography this week, with work from Ljubljana, Queenstown, and Melbourne. “From Diano, makebardo, and A Friend of Mine” Friday Likes 288

Minimalist yet effusive use of typography this week, with work from Ljubljana, Queenstown, and Melbourne.

Mr.Bee by Diano Mr. Bee by Diano

Mr.Bee is a beekeeper in Zgornja Polskava, Brezovica, Slovenia, producing and selling honey products locally. Ironically, Mr. Bee is a Ms., run by Nika Poslek. Her business' new identity, designed by Ljubljana, Slovenia-based Diano, uses a fairly expected honeycomb pattern that makes sense and looks good in gold foil on top of the brisk color palette but what really got my attention was the typography for the logo, which is all kinds of quirky, exuberant, and the antithesis of a geometric sans. It looks great typeset so tightly and looks as good in gold foil as it does in black as it does drenched in honey. See full project

Walker Brothers by makebardo Walker Brothers by makebardo

Walker Brothers is a line of craft kombucha brewed in Nashville, TN, available in non-alcoholic and alcoholic variations. The identity and packaging, designed by Queenstown, New Zealand-based makebardo, uses a "bridge" concept -- a "symbol [that] captures what Walker Brothers are going for in their core values as a business" -- that is represented by the name arranged as a bridge in a thin, elegant, high-contrast sans serif contrasted by thick waves (of Kombucha goodness) going through it. The composition works great on the shape of the can, filling up the space nicely but with plenty of airiness around it. The color palette is beautiful and the matte finish of the cans works great with the muted tones. The "A Family Culture" tagline on the top of the can is such a nice touch for its placement and play on words. See full project

Lesa by A Friend of Mine Lesa by A Friend of Mine

Lesa is a contemporary restaurant in Melbourne, Australia, that serves as the first-floor restaurant to the upstairs wine bar, Embla. The identity, designed by local firm A Friend of Mine, is quite straightforward with a simple sans serif wordmark -- that features a killer "S" -- and a muted palette of browns and creams but it's the application of it that's quite special. Whether it's the waterjet-cut speckled terrazzo that welcomes patrons or the hand-sculpted curved emboss for the menus and business cards, it elevates the logo in amazing ways. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/5MqYvBotIdE/friday_likes_288.php https://www.underconsideration.com/brandnew/archives/friday_likes_288.php Fri, 24 May 2019 05:25:34 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_288.php
Categories: News

Spotted: New Logo for Hyundai Merchant Marine

Thu, 05/23/2019 - 19:44
New Logo for Hyundai Merchant Marine Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8D20RscPlI4/new_logo_for_hyundai_merchant_marine.php https://www.underconsideration.com/brandnew/archives/new_logo_for_hyundai_merchant_marine.php Thu, 23 May 2019 12:07:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_hyundai_merchant_marine.php
Categories: News

Spotted: New Packaging for Alaskan Brewing Company by Blindtiger

Thu, 05/23/2019 - 19:44
New Packaging for Alaskan Brewing Company by Blindtiger Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Ni5ajf0mO80/new_packaging_for_alaskan_brewing_company_by_blindtiger.php https://www.underconsideration.com/brandnew/archives/new_packaging_for_alaskan_brewing_company_by_blindtiger.php Thu, 23 May 2019 11:07:12 -0600 https://www.underconsideration.com/brandnew/archives/new_packaging_for_alaskan_brewing_company_by_blindtiger.php
Categories: News

Linked: Stade Rennais FC Fan Fiction

Thu, 05/23/2019 - 16:44
A pretty nice, comprehensive, and thought-out redesign of Stade Rennais Football Club by Clément Tondoux as a fan-made exploration (read, it's not real). Stade Rennais FC Fan Fiction Visit Link A pretty nice, comprehensive, and thought-out redesign of Stade Rennais Football Club by Clément Tondoux as a fan-made exploration (read, it's not real). http://feedproxy.google.com/~r/ucllc/brandnew/~3/_9CxyNHf2bk/stade_rennais_fc_fan_fiction.php https://www.underconsideration.com/brandnew/archives/stade_rennais_fc_fan_fiction.php Thu, 23 May 2019 06:17:03 -0600 https://www.underconsideration.com/brandnew/archives/stade_rennais_fc_fan_fiction.php
Categories: News

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