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Linked: Font in Logo

Thu, 07/02/2020 - 15:47
Font in Logo, created by software company Azwedo, is a new, user-contributed archive that lists the typeface used in logos. Around 200 logos have been added so far. Could be a rather useful reference site as it grows. Font in Logo Visit Link Font in Logo, created by software company Azwedo, is a new, user-contributed archive that lists the typeface used in logos. Around 200 logos have been added so far. Could be a rather useful reference site as it grows. http://feedproxy.google.com/~r/ucllc/brandnew/~3/lWTh-XdX_N4/font_in_logo.php https://www.underconsideration.com/brandnew/archives/font_in_logo.php Thu, 02 Jul 2020 08:13:30 -0600 https://www.underconsideration.com/brandnew/archives/font_in_logo.php
Categories: News

Noted: New Logo and Identity for CEFC by Designate

Thu, 07/02/2020 - 15:47
(Est. 2012) "The CEFC (Clean Energy Finance Corporation) has a unique role to increase investment in Australia's transition to lower emissions. We invest to lead the market, operating with commercial rigour to address some of Australia's toughest emissions challenges - in agriculture, energy generation and “It’s Not Easy Bein’ Clean” New Logo and Identity for CEFC by Designate

(Est. 2012) "The CEFC (Clean Energy Finance Corporation) has a unique role to increase investment in Australia's transition to lower emissions. We invest to lead the market, operating with commercial rigour to address some of Australia's toughest emissions challenges - in agriculture, energy generation and storage, infrastructure, property, transport and waste. We're also proud to back Australia's cleantech entrepreneurs through the Clean Energy Innovation Fund. In investing $10 billion on behalf of the Australian Government, we work to deliver a positive return for taxpayers across our portfolio."

Design by
Designate (Sydney, Australia)

Related links
Designate project page

Relevant quote
The refreshed brand positions the CEFC at the centre of innovation. Visually, it is a significant departure from the original, understated brand. It was time to take ownership of the organisation’s mission and successful track record and to make these an integral part of the brand’s story, essential to establishing credibility in this sector.

Images (opinion after)

New Logo and Identity for CEFC by Designate Samples of old identity. New Logo and Identity for CEFC by Designate Wordmark. New Logo and Identity for CEFC by Designate Full logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for CEFC by Designate Illustrations. New Logo and Identity for CEFC by Designate Icon set. New Logo and Identity for CEFC by Designate Positioning and design elements. New Logo and Identity for CEFC by Designate Guidelines. New Logo and Identity for CEFC by Designate Business cards. New Logo and Identity for CEFC by Designate Digital communications. New Logo and Identity for CEFC by Designate New Logo and Identity for CEFC by Designate Print publications.

Opinion
Between the old logo and new logo it’s a matter of choosing what kind of wood shavings you would prefer snacking on because both are pretty dry in their sans serif starkness. Relatively speaking, the new one is a little more engaging as the round lowercase characters work well together and look more lively. While the wordmark is used on its own on the website and the social media avatars, it also comes in a more decorated variation with a radial graphic device that is nice to look at, particularly when used small as seen in the print publications — at large sizes it’s too overpowering and somewhat out of proportion with the wordmark. The illustrations are a little cringe-y and unfinished, which is surprising given how nice the icon set is. The applications are fairly decent and those print publication covers show the best-case use of the elements. Overall, a nice evolution that just needs to figure out what to do about its two logo variations.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NLXKmcark4k/new_logo_and_identity_for_cefc_by_designate.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cefc_by_designate.php Thu, 02 Jul 2020 07:55:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cefc_by_designate.php
Categories: News

Reviewed: New Logo and Identity for Iceland National Football Team by Brandenburg

Thu, 07/02/2020 - 12:47
Dating back to 1912, the Iceland National Football Team was first recognized by FIFA in 1946. The team is part of KSÍ (Knattspyrnusamband Íslands for long, Football Association of Iceland in English), the governing body of association football in Iceland, and have enjoyed some success “Do Not Fuck with the Icelandic” New Logo and Identity for Iceland National Football Team by Brandenburg

Dating back to 1912, the Iceland National Football Team was first recognized by FIFA in 1946. The team is part of KSÍ (Knattspyrnusamband Íslands for long, Football Association of Iceland in English), the governing body of association football in Iceland, and have enjoyed some success since 2010, including the men's team first appearance at the UEFA Euro 2016 and the 2018 FIFA World Cup in Russia, which earned them the bragging right of being the smallest country in terms of population to reach the World Cup. The women's team, which began play in 1981, has yet to qualify for the FIFA Women's World Cup but they are ranked 19 among the 159 women teams recognized by the organization and have qualified for the UEFA Women's Euro record since 2009. Yesterday, KSI introduced a new identity for the two national teams, designed by Reykjavík, Iceland-based Brandenburg.

Over the past quarter of a century, the symbol of the national team has been composed of the initials of the Football Association of Iceland (KSÍ) along with a ball and Icelandic flag. This logo has been used both for the association and the national team of Iceland. As the activities of the association have developed and Iceland's image has evolved and the national team's achievements have increased, it has become increasingly difficult for the logo to fulfil this dual role. A need has arisen for a logo that can better encompass the fundamental values and essence of the team spirit - a passionate symbol of unity, which draws on our strengths, history and fighting spirit.

The guardian spirits have been the protectors of Iceland since 1918 and are the perfect symbol for the national team. They are symbols of solidarity and defend the stronghold, which other teams fear, our home ground. Their fighting spirit, resolve and perseverance are all-encompassing.KSI microsite Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. The four guardian spirits: a dragon, an eagle, a bull, and a giant. Illustrations by Ásgeir Jón Ásgeirsson. Logo introduction in Icelandic. Logo introduction in English.
Director: Hannes Þór Halldórsson; Narrator: Hera Hilmar; Composer: Pétur Jónsson.

I usually place introduction videos at the end of my reviews as they serve as culminations of the presentation but, in this case, the video is so fucking awesome* it is to the benefit of us all to experience it from the start. I highly recommend watching the Icelandic version first, even if you don't understand it, because it will give you goose bumps -- it's one of the best-sounding things I have heard all year. I had never thought about the Iceland National Football teams but after this video I am rooting for them non-stop.

* Sorry for the two curse words today. I try very hard to avoid them in general but sometimes they are needed to capture the totality of my emotions and today is that sometime.

The new logo is a symbol of unfaltering solidarity, inspired by our heritage and formative history, which interweaves Iceland's guardian spirits in a modern way. Intricate but clear, it is founded on the previous coat of arms - but stands alone as a distinctive symbol of Iceland's national team.

Modern trademarks need to be flexible and adaptable in a variety of ways. What makes the symbol even stronger is that the guardian spirits can stand alone to form a comprehensive frameworks in certain cases.KSI microsite New Logo and Identity for Iceland National Football Team by Brandenburg Logo. New Logo and Identity for Iceland National Football Team by Brandenburg The four guardians on their own.

On to the logo... the old one was used by both the national teams and by KSI, which got a pretty nice new logo too earlier this year, so now the two entities have separate logos, which is a good thing as the KSI becomes more of an institutional representation and the teams now have more of an emotional representation. The old logo was more or less fine; if the ball had been rendered a little differently, it could have been better but it was definitely nice how the ball created the accent over the "I". The new logo is unlike any other national team logo with a fully contemporary representation of their coat of arms -- which, by the way, is kind of hilarious with the giant in full chill mode -- in a heavily angular style that brings together the four guardian spirits into a fairly aggressive-looking mark. To be honest I don't think I "like" it but, man, do I respect it. It's pretty amazing how they were able to build the four characters through a series of straight and 45-degree angles into a single, connected mark. The bull is the hardest read but if you know to look for a bull you see the bull. The giant reads perfectly and I really like how the eagle and dragon are almost symmetrical except for the former's beak and the latter's, um, dragon mouth horn pointy thing -- sorry, I don't know my dragon anatomy very well. Long way of saying, it's bad-ass.

To strengthen the trademark, a bespoke typeface was created, with unique lower case letters. The typeface draws inspiration from Icelandic crafts and the result is a distinctive blend of old traditions and modern styles. The font will play a key role in implanting our logo and image in the minds of people around the globe.KSI microsite New Logo and Identity for Iceland National Football Team by Brandenburg New Logo and Identity for Iceland National Football Team by Brandenburg New Logo and Identity for Iceland National Football Team by Brandenburg Custom typeface.

The custom typeface is kind of terrible but I actually love it in all its awkwardness and spikes going in all kinds of directions. There is something about it that makes it much more engaging than the usual spike/counter-spike sports typography. And I'm dying to see what they do with the below decorative version.

New Logo and Identity for Iceland National Football Team by Brandenburg Decorative version. MORE OF THIS PLEASE! New Logo and Identity for Iceland National Football Team by Brandenburg New Logo and Identity for Iceland National Football Team by Brandenburg Uniforms. New Logo and Identity for Iceland National Football Team by Brandenburg Bottles. "fyrir ísland" means "for iceland". New Logo and Identity for Iceland National Football Team by Brandenburg Gloves. New Logo and Identity for Iceland National Football Team by Brandenburg Duffel bag. New Logo and Identity for Iceland National Football Team by Brandenburg Livery.

There is not much to the application, it's the logo small on blue backgrounds or the logo big and ghosted on blue backgrounds or both together on blue backgrounds and if you complain about it one of the four guardians will smack sense into you. In general, like the logo, I don't like it-like it but I happily admit it just looks great. There might be way too much of that blue... some white backgrounds will be welcome now and then.

New Logo and Identity for Iceland National Football Team by Brandenburg New Logo and Identity for Iceland National Football Team by Brandenburg T-shirts. New Logo and Identity for Iceland National Football Team by Brandenburg Other swag.

The option of creating guardian-specific swag is great because the merch options basically multiply by four, giving everyone something to choose or to collect them all.

New Logo and Identity for Iceland National Football Team by Brandenburg Playstation controller. Is this a thing? New Logo and Identity for Iceland National Football Team by Brandenburg Video game match screen. New Logo and Identity for Iceland National Football Team by Brandenburg Drum. New Logo and Identity for Iceland National Football Team by Brandenburg Ball. New Logo and Identity for Iceland National Football Team by Brandenburg Pin. New Logo and Identity for Iceland National Football Team by Brandenburg Scarf.

Overall, this is such a great and unexpected national team logo and I think what it does best is to establish the Iceland National Football teams as young, up-and-coming competitors looking to the future as opposed to most national teams' use of traditional crests and logos that rely on history and tradition alone holding on a little too tightly to the past. Go guardian spirits!

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ONrMYG2sO0k/new_logo_and_identity_for_iceland_national_football_team_by_brandenburg.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_iceland_national_football_team_by_brandenburg.php Thu, 02 Jul 2020 04:43:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_iceland_national_football_team_by_brandenburg.php
Categories: News

Spotted: New Logo for Welcome to the Jungle

Wed, 07/01/2020 - 21:46
New Logo for Welcome to the Jungle Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/B7rchMCvM6Q/new_logo_for_welcome_to_the_jungle.php https://www.underconsideration.com/brandnew/archives/new_logo_for_welcome_to_the_jungle.php Wed, 01 Jul 2020 12:07:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_welcome_to_the_jungle.php
Categories: News

Spotted: New Logo for Ria Money Transfer

Wed, 07/01/2020 - 21:46
New Logo for Ria Money Transfer Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/O3-z1Wqc0NA/new_logo_for_ria_money_transfer.php https://www.underconsideration.com/brandnew/archives/new_logo_for_ria_money_transfer.php Wed, 01 Jul 2020 10:56:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_ria_money_transfer.php
Categories: News

Linked: Video Game Logos in Arabic

Wed, 07/01/2020 - 15:46
Ibrahim Hamdi visually translates some popular video game logos from Latin to Arabic. Video Game Logos in Arabic Visit Link Ibrahim Hamdi visually translates some popular video game logos from Latin to Arabic. http://feedproxy.google.com/~r/ucllc/brandnew/~3/fxY3hX6kTpE/video_game_logos_in_arabic.php https://www.underconsideration.com/brandnew/archives/video_game_logos_in_arabic.php Wed, 01 Jul 2020 08:18:57 -0600 https://www.underconsideration.com/brandnew/archives/video_game_logos_in_arabic.php
Categories: News

Noted: New Nation Brand for Australia by Clemenger BBDO

Wed, 07/01/2020 - 15:46
I don't have to explain Australia but it's worth noting that this is a new, top-level nation brand, not specifically a tourism or economic development one but an Australia-as-a-whole one. This effort has been spearheaded by the Nation Brand Advisory Council, "formed in June 2018, “An Uphill Wattle” New Nation Brand for Australia by Clemenger BBDO

I don't have to explain Australia but it's worth noting that this is a new, top-level nation brand, not specifically a tourism or economic development one but an Australia-as-a-whole one. This effort has been spearheaded by the Nation Brand Advisory Council, "formed in June 2018, includes twelve of Australia's most influential leaders from diverse industries. The Advisory Council has a strategic advisory and advocacy role. The Council has met eight times from June 2018 to October 2019 and were also supported by the Brand Expert Working Group to ensure that Australia's Nation Brand was designed by industry for industry. Australia's Nation Brand Advisory Council led this initiative. The Council is committed to providing ongoing advocacy for the adoption of Australia's Nation Brand, either in the organisations they lead or the influence they carry in their industry or community. The Council members, together with other leaders of small, medium and large internationally-facing Australian businesses, stand ready to support the adoption of the Nation Brand in various ways."

Design by
Clemenger BBDO (Sydney, Australia)

Related links
Nation Brand Advisory Council Recommendation document
Mumbrella news story

Images (opinion after)

New Nation Brand for Australia by Clemenger BBDO Primary logo. New Nation Brand for Australia by Clemenger BBDO Horizontal versions. New Nation Brand for Australia by Clemenger BBDO Alternates for countries where "AU" did not test well. New Nation Brand for Australia by Clemenger BBDO Long explanation from Nation Brand Advisory Council Recommendation document. New Nation Brand for Australia by Clemenger BBDO Same. New Nation Brand for Australia by Clemenger BBDO And same. New Nation Brand for Australia by Clemenger BBDO Painfully low resolution applications. New Nation Brand for Australia by Clemenger BBDO The two other existing international-facing logos. Australian Made seems to be staying; Australia Unlimited may be on the way out. New Nation Brand for Australia by Clemenger BBDO How the Australian Made logo would evolve.

Opinion
I am marking this logo as “New” instead of “Before/After” because my understanding is that this is a whole new category of brand. A lot of news outlets are positioning this as a story where the Australian Made logo is being replaced but I am pretty sure that is staying. The Australia Unlimited logo, I am not quite sure, I think that may be going away but this new logo isn’t a direct replacement of it. In contrast to those two logos and so many other Australian logos, the nation brand logo avoids using a kangaroo or the shape of the country which is quite commendable and smart as it’s a way of moving beyond the visual stereotypes but that’s where the praise ends. The new logo is an abstraction of a golden wattle, Australia’s national flower, in what they are calling a “contemporary, pan-indigenous design”. Being an outsider I am not at all equipped to decide how appropriate or representative the design is as a pan-indigenous representation but, as an outsider and presumably the target audience, this is not very inviting. It doesn’t look like a flower and it doesn’t have any of the fun, vibrant fluffiness seen in the Google Image Search results (linked above). It looks like a complex data visualization or, worse, like everyone’s least favorite image at the moment, the Coronavirus blob. The sterile “AU” in the center is poorly resolved with a stroke around it separating it from the wattle in such a clunky way. The wordmark is fine, I guess, but also amazingly dry and generic — the lone flair of the “R” meant to look like a kangaroo tail comes across almost as a mistake as it has no relation or harmony with anything else whatsoever. The alternate versions with the wordmark in the wattle are not good at all and the first one, with the wordmark in white and an invisible green box behind it, looks downright lazy. The “wattle glow” perhaps has some potential but the gold color makes everything look like a fashion ad… and speaking of color, I would have definitely preferred the livelier yellow and green colors more commonly associated with Australia instead of these two dull colors. Overall, not a very good first impression and mostly disappointing given how much talent there is in Australia that this could have been such a landmark project if the design were more engaging or at least better executed.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/J8UCozetgBE/new_nation_brand_for_australia_by_clemenger_bbdo.php https://www.underconsideration.com/brandnew/archives/new_nation_brand_for_australia_by_clemenger_bbdo.php Wed, 01 Jul 2020 07:52:48 -0600 https://www.underconsideration.com/brandnew/archives/new_nation_brand_for_australia_by_clemenger_bbdo.php
Categories: News

Reviewed: New Logo and Identity for Laka by Ragged Edge

Wed, 07/01/2020 - 12:46
Established in 2018, Laka is an insurtech company based in London, UK, that offers insurance specially customized to cyclists, which would be enough to set it apart but it also does it through a "crowd" model where customers' monthly rates vary and will be higher “Hell hath no Fury Laka Cyclist Scorned” New Logo and Identity for Laka by Ragged Edge

Established in 2018, Laka is an insurtech company based in London, UK, that offers insurance specially customized to cyclists, which would be enough to set it apart but it also does it through a "crowd" model where customers' monthly rates vary and will be higher or lower (up to a pre-determined max rate) based on how many claims the rest of the customers have filed -- more claims means higher rate, less claims means lower rate. Laka has two insurance options: one that covers the bicycle for loss and damage and one that covers the human for injuries and health and mental treatments. In general, Laka is free of unintelligible insurance terms, explaining everything in common, even enjoyable, language and promotes the idea that, like cycling pelotons, everything is better when working together. This month, Laka introduced a new identity designed by London-based Ragged Edge.

Laka's fun-loving and characterful new identity is the antidote to the insurance industry. It recognises the different tribes that exist in cycling yet brings them together to feel part of a bigger collective team, celebrating its strength in numbers.

Bold portraiture photography heroes the collective's diverse members, and strong team colours unites them. Landscape-like patterns are inspired by mud, sweat and tears from a ride. And a tone of voice that's never afraid to go full-on bike nerd is used as a rallying cry to members - mess with one of us, mess with all of us.Ragged Edge provided text New Logo and Identity for Laka by Ragged Edge Logo. Your browser does not support the video tag. Logo on gnarly footage.

The old logo was more or less fine... nothing to get too excited or upset by and mostly generic but perhaps its biggest drawback was that it didn't look very professional or exude confidence. The new logo fixes those two things with a very polished wordmark that looks and feels extremely confident. Like the old logo, I don't think it says "insurance" in any way but it definitely feels more European-vintage-cycling somehow, which may be a taxonomy I just made up but that's the vibe I'm getting. The Art Deco-ish letterforms are set on a very, very subtle curve, which I feel could have been exaggerated like 5% to make it more evident. As lovely as the logo is, the rest of the identity goes into other visual territories, which leaves the logo feeling a little out of place in most applications.

Every team needs its unifying colours. We added patterns inspired by the mud, sweat and tears on a cyclist's bib shorts. Bold portraiture heroes individual members. A commanding tone of voice is never afraid to go full-on bike nerd. And together these elements create a bold identity for Team Laka that's absolutely nothing like an insurance company.Ragged Edge project page New Logo and Identity for Laka by Ragged Edge Patterns.

I'm not exactly sure how the patterns are "inspired by the mud, sweat and tears on a cyclist's bib shorts" but I absolutely love them visually. The compositions are great, the colors are perfect together, and the textures are just right.

New Logo and Identity for Laka by Ragged Edge Spot illustrations and messaging.

The spot illustration style also comes out of left field but, like the rest of the elements, it's so good that I can overlook it. I guess that even if visually things don't align, the overall fun and expressive ethos of the company is shared among the identity elements.

New Logo and Identity for Laka by Ragged Edge New Logo and Identity for Laka by Ragged Edge New Logo and Identity for Laka by Ragged Edge New Logo and Identity for Laka by Ragged Edge The different cyclist types -- Laka's insurance benefits are tailored to different riders and their gear whether they are road cyclists, commuters, city cyclists, mountain bikers, triathletes, or "adventurists". Your browser does not support the video tag. Website. Your browser does not support the video tag. App. New Logo and Identity for Laka by Ragged Edge New Logo and Identity for Laka by Ragged Edge Out of home advertising.

In application, the identity introduces Ambit, which has some fun quirks, as the main headline typeface and it looks great used big and bold. I feel like it clashes a lot with the logo but, as I mentioned, the logo ends up looking a like it came from another project. Still, oddly enough, all the elements come together, if not convincingly, at least very appealingly.

New Logo and Identity for Laka by Ragged Edge Helmet. New Logo and Identity for Laka by Ragged Edge Shirt. New Logo and Identity for Laka by Ragged Edge Cap. New Logo and Identity for Laka by Ragged Edge Socks.

Overall, the identity comes across as a cycling team first, insurance provider second. It's almost as if they built a full-on cycling corporate team identity that was pure visual joy and then happened to apply it to an insurance company, which is not a bad thing at all as I think it positions Laka as a cohort that gets what cycling is all about and what cyclists need as they battle cars, thieves, and potholes.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/N9y3rNF3x3A/new_logo_and_identity_for_laka_by_ragged_edge.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_laka_by_ragged_edge.php Wed, 01 Jul 2020 04:38:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_laka_by_ragged_edge.php
Categories: News

Spotted: New Logo and Identity for Restalaite by Motley

Tue, 06/30/2020 - 21:46
New Logo and Identity for Restalaite by Motley Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/5rYaNVoNga8/new_logo_and_identity_for_restalaite_by_motley.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_restalaite_by_motley.php Tue, 30 Jun 2020 12:18:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_restalaite_by_motley.php
Categories: News

Spotted: New Logo for PhotoShelter

Tue, 06/30/2020 - 21:46
New Logo for PhotoShelter Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ahbqc1bt36Q/new_logo_for_photoshelter.php https://www.underconsideration.com/brandnew/archives/new_logo_for_photoshelter.php Tue, 30 Jun 2020 12:10:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_photoshelter.php
Categories: News

Linked: I ♥ Cease and Desists

Tue, 06/30/2020 - 15:46
In 2015, Larry Buchanan, Graphics editor at The New York Times, filed a Freedom of Information Law Request to New York State to receive all the cease and desist letters sent by CMG Worldwide in 2014 on behalf of The New York State Department of I ♥ Cease and Desists Visit Link In 2015, Larry Buchanan, Graphics editor at The New York Times, filed a Freedom of Information Law Request to New York State to receive all the cease and desist letters sent by CMG Worldwide in 2014 on behalf of The New York State Department of Economic Development -- which owns the I♥NY trademark -- to stop the use of similar graphic approaches. Full PDF can be found here. http://feedproxy.google.com/~r/ucllc/brandnew/~3/cSsvR5fFA5g/i_cease_and_desist.php https://www.underconsideration.com/brandnew/archives/i_cease_and_desist.php Tue, 30 Jun 2020 07:53:28 -0600 https://www.underconsideration.com/brandnew/archives/i_cease_and_desist.php
Categories: News

Noted: New Logo and Identity for Kearney Group by Self-titled

Tue, 06/30/2020 - 15:46
(Est. 1986) "Kearney Group is a nationally-recognised, multidisciplinary financial services firm based in Abbotsford, Melbourne. Our team is made up of over 50 financial professionals, dreamers, doers, pioneers and visionaries - all working collaboratively in Integrated Advice Teams and providing our award-winning Private Wealth, Business “Logic at the Disco” New Logo and Identity for Kearney Group by Self-titled

(Est. 1986) "Kearney Group is a nationally-recognised, multidisciplinary financial services firm based in Abbotsford, Melbourne. Our team is made up of over 50 financial professionals, dreamers, doers, pioneers and visionaries - all working collaboratively in Integrated Advice Teams and providing our award-winning Private Wealth, Business Advisory and Strategic Lending services. In a business landscape ruled by best practise, we are the vanguard of truly integrated financial advice for pioneers and their businesses. Our unique skills and truly holistic capability combines the experience and technical know-how required to tackle task based work, with the creativity needed to drive meaningful transformation. We occupy the 'intersection' between businesses and their households, becoming catalysts for connection and the collision of ideas. We are a lifelong home for the entrepreneurial spirit."

Design by
Self-titled (Prahran, Victoria, Australia)

Related links
Self-titled project page

Relevant quote
Our brand idea ‘from Logic to Magic’ reflects their unique combination of transactional and transformational skills. The fusion of these two is where the most value is added. These ideas of logic, magic and transformation drive the visual and verbal expressions of the brand.

Being pioneers in their industry, Kearney Group needed to look different than the rest of the financial sector which heavily relies on aspirational images of retired couples walking along the beach or cheesy metaphoric stock imagery.

If you’re going to talk about going from Logic to Magic, illustration seemed a fitting approach.

Rather than use a single illustrator whose style becomes a default look for the brand, we worked with three stylistically different illustrators (Elin Matilda, Ben Sanders and Kim Lam), united by a common approach.

Images (opinion after)

New Logo and Identity for Kearney Group by Self-titled Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Kearney Group by Self-titled Icon set. New Logo and Identity for Kearney Group by Self-titled New Logo and Identity for Kearney Group by Self-titled New Logo and Identity for Kearney Group by Self-titled Illustrations. New Logo and Identity for Kearney Group by Self-titled Posters. Website. New Logo and Identity for Kearney Group by Self-titled Website on mobile. New Logo and Identity for Kearney Group by Self-titled New Logo and Identity for Kearney Group by Self-titled Folders. New Logo and Identity for Kearney Group by Self-titled Notebook.

Opinion
This isn’t a big company or an amazing identity but it’s an impressive transformation done in a very upbeat, sophisticated way. The old logo was really painful to look at with a very poor unbalanced icon and fake small caps for the wordmark. The new logo is a major glow up with a strong “K” monogram that illustrates the brand positioning of “From Logic to Magic“ by going from a flat vertical stick to the angular defining stroke of the “K”. The only drawback is that in my mind I keep wanting to find two “K”s in the name or a plural as the monogram could be interpreted as being two “K”s. Still, I dig it. The wordmark is alright for the most part; I’m not sure the “y” needs to be so unique as it feels distracting from the rest of the letters. The identity — beginning with their website — is quite lovely with the various illustrations from different illustrators unified by the color palette and whimsy tone that are paired with the very nice Reckless Neue light serif. Overall, for a financial company, this feels welcomingly light, airy, friendly, and approachable.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/U73cysMOffg/new_logo_and_identity_for_kearney_group_by_self_titled.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kearney_group_by_self_titled.php Tue, 30 Jun 2020 07:32:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kearney_group_by_self_titled.php
Categories: News

Reviewed: New Logo and Identity for OneFootball by DesignStudio

Tue, 06/30/2020 - 15:46
Established in 2008, OneFootball is a football (soccer) media platform headquartered in Berlin, Germany. Its flagship product is a mobile app that, among other traits, users can customize to follow their favorite team and is complemented by a very strong social media presence, reaching altogether “For Kicks” New Logo and Identity for OneFootball by DesignStudio

Established in 2008, OneFootball is a football (soccer) media platform headquartered in Berlin, Germany. Its flagship product is a mobile app that, among other traits, users can customize to follow their favorite team and is complemented by a very strong social media presence, reaching altogether more than 70 million fans worldwide every month. Its audience skews heavily young, with 75% in the 13 to 34 demographic and, interestingly, 93% is male. With regional offices in London, New York, Mexico City, and São Paulo, OneFootball operates a 24-hour newsroom to generate and provide a comprehensive stream of content that includes statistics and live scores of 200-plus leagues and competitions worldwide as well as breaking news, highlight clips, transfer rumors, and live streaming. This week, OneFootball introduced a new identity designed by DesignStudio.

OneFootball needed a brand that would adapt to the rhythm of every fan. A 'vibesmith' that would understand the mood, set the tone and generate buzz before, during and after the game. Our strategy of 'Hype The Game' brought this to life with impact and vibrancy.

We gave the symbol its mojo back with a simpler design to represent the number '1' and to demonstrate a person kicking a football. We combined this with our 'Hype generator', developed in collaboration with Artificial Rome it's the ultimate design tool for generating exciting visuals no human could re-create. It has three states: Fracture, Neutral and Flux; ranging from jerky, tense movements to smooth flowing motions affecting everything from the logo, type and graphic patterns.DesignStudio project page New Logo and Identity for OneFootball by DesignStudio Icon. New Logo and Identity for OneFootball by DesignStudio Wordmark.

The old logo used the football pictogram from the 1972 Summer Olympics in Munich. Given that the company started in Germany and is about football, I guess it made sense. Lazy but made sense. The icon was accompanied by an interesting wordmark but perhaps with too different a personality than the icon. The new icon almost made me fall out of my seat when I saw it: At first I thought it was only a "1" with a ball as a period but then I quickly realized it was a "1" AND it was a pair of legs in the motion of kicking a ball. Damn. So good. This is my favorite icon of 2020 so far. Not only is it clever and perfectly executed to convey its double reading but its bold, italic motion also fits the young audience and their need for quickly-consumable content. The wordmark plays a very secondary role, only appearing on the footer of the website, and it's more or less fine, perhaps trying a little too hard to be cool with the "N" and "A" echoing the joints of the icon and I wonder if they should have pushed it all the way by those two letters being segmented -- or left alone because as they are they look weird.

Your browser does not support the video tag. Adjusting the icon's "hype". Your browser does not support the video tag. Icon with patterns. Identity elements generator. New Logo and Identity for OneFootball by DesignStudio The different styles of the generator.

Things then start to get a little weird or, at least, depart from my 42-year-old demographic, with a generator that distorts the icon, the typography, and patterns across a spectrum of "hype" that goes from jerky "Fracture" to wavy "Flux". This is literally visual hype adding a 100% stylistic layer over the icon and shapes that is pretty much unrelated to football. Now, I'm not saying it's wrong because I think this is perfect for the audience and it adds a sense of excitement to the content to basically build up the hype. It's simply cool for the sake of being cool and, for better or for worse, I think it succeeds.

Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag. Various things rotating. New Logo and Identity for OneFootball by DesignStudio Posters. New Logo and Identity for OneFootball by DesignStudio Wild postings. New Logo and Identity for OneFootball by DesignStudio Scarves.

This reminds me of the (Electronic Sports League) project, which I mention not to say that it's a stylistic copy but that after seeing the applications I got a sense that this could all easily apply to the esports industry which, again, points to the appropriateness of this identity for the young, male demographic at the platform's core. The few, judge-able, applications shown -- those being the posters, as I don't know what to do with the spinning-glove-and-Playstation-controller information -- are visually striking in a literal way but there really isn't much to them, which, once more, it may leave me feeling like a lot is missing but, as my kids say, "That sounds like a you problem".

New Logo and Identity for OneFootball by DesignStudio Numerals. New Logo and Identity for OneFootball by DesignStudio Numerals and names. New Logo and Identity for OneFootball by DesignStudio Instagram posts. New Logo and Identity for OneFootball by DesignStudio Stickers. Brand video.

Overall, this is quite good for the audience and adds a whole layer of coolness to OneFootball that can be merchandise-d and further establish the visual language of the platform across its app and social media channels. Lastly, one more shoutout to the icon because damn.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vrZhFTEhmQw/new_logo_and_identity_for_onefootball_by_designstudio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_onefootball_by_designstudio.php Tue, 30 Jun 2020 04:44:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_onefootball_by_designstudio.php
Categories: News

Linked: I ♥ Cease and Desists

Tue, 06/30/2020 - 15:46
In 2015, Larry Buchanan, Graphics editor at The New York Times, filed a Freedom of Information Law Request to New York State to receive all the cease and desist letters sent by CMG Worldwide in 2014 on behalf of The New York State Department of I ♥ Cease and Desists Visit Link In 2015, Larry Buchanan, Graphics editor at The New York Times, filed a Freedom of Information Law Request to New York State to receive all the cease and desist letters sent by CMG Worldwide in 2014 on behalf of The New York State Department of Economic Development -- which owns the I♥NY trademark -- to stop the use of similar graphic approaches. Full PDF can be found here. http://feedproxy.google.com/~r/ucllc/brandnew/~3/cSsvR5fFA5g/i_cease_and_desist.php https://www.underconsideration.com/brandnew/archives/i_cease_and_desist.php Tue, 30 Jun 2020 07:53:28 -0600 https://www.underconsideration.com/brandnew/archives/i_cease_and_desist.php
Categories: News

Noted: New Logo and Identity for Kearney Group by Self-titled

Tue, 06/30/2020 - 15:46
(Est. 1986) "Kearney Group is a nationally-recognised, multidisciplinary financial services firm based in Abbotsford, Melbourne. Our team is made up of over 50 financial professionals, dreamers, doers, pioneers and visionaries - all working collaboratively in Integrated Advice Teams and providing our award-winning Private Wealth, Business “Logic at the Disco” New Logo and Identity for Kearney Group by Self-titled

(Est. 1986) "Kearney Group is a nationally-recognised, multidisciplinary financial services firm based in Abbotsford, Melbourne. Our team is made up of over 50 financial professionals, dreamers, doers, pioneers and visionaries - all working collaboratively in Integrated Advice Teams and providing our award-winning Private Wealth, Business Advisory and Strategic Lending services. In a business landscape ruled by best practise, we are the vanguard of truly integrated financial advice for pioneers and their businesses. Our unique skills and truly holistic capability combines the experience and technical know-how required to tackle task based work, with the creativity needed to drive meaningful transformation. We occupy the 'intersection' between businesses and their households, becoming catalysts for connection and the collision of ideas. We are a lifelong home for the entrepreneurial spirit."

Design by
Self-titled (Prahran, Victoria, Australia)

Related links
Self-titled project page

Relevant quote
Our brand idea ‘from Logic to Magic’ reflects their unique combination of transactional and transformational skills. The fusion of these two is where the most value is added. These ideas of logic, magic and transformation drive the visual and verbal expressions of the brand.

Being pioneers in their industry, Kearney Group needed to look different than the rest of the financial sector which heavily relies on aspirational images of retired couples walking along the beach or cheesy metaphoric stock imagery.

If you’re going to talk about going from Logic to Magic, illustration seemed a fitting approach.

Rather than use a single illustrator whose style becomes a default look for the brand, we worked with three stylistically different illustrators (Elin Matilda, Ben Sanders and Kim Lam), united by a common approach.

Images (opinion after)

New Logo and Identity for Kearney Group by Self-titled Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Kearney Group by Self-titled Icon set. New Logo and Identity for Kearney Group by Self-titled New Logo and Identity for Kearney Group by Self-titled New Logo and Identity for Kearney Group by Self-titled Illustrations. New Logo and Identity for Kearney Group by Self-titled Posters. Website. New Logo and Identity for Kearney Group by Self-titled Website on mobile. New Logo and Identity for Kearney Group by Self-titled New Logo and Identity for Kearney Group by Self-titled Folders. New Logo and Identity for Kearney Group by Self-titled Notebook.

Opinion
This isn’t a big company or an amazing identity but it’s an impressive transformation done in a very upbeat, sophisticated way. The old logo was really painful to look at with a very poor unbalanced icon and fake small caps for the wordmark. The new logo is a major glow up with a strong “K” monogram that illustrates the brand positioning of “From Logic to Magic“ by going from a flat vertical stick to the angular defining stroke of the “K”. The only drawback is that in my mind I keep wanting to find two “K”s in the name or a plural as the monogram could be interpreted as being two “K”s. Still, I dig it. The wordmark is alright for the most part; I’m not sure the “y” needs to be so unique as it feels distracting from the rest of the letters. The identity — beginning with their website — is quite lovely with the various illustrations from different illustrators unified by the color palette and whimsy tone that are paired with the very nice Reckless Neue light serif. Overall, for a financial company, this feels welcomingly light, airy, friendly, and approachable.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/U73cysMOffg/new_logo_and_identity_for_kearney_group_by_self_titled.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kearney_group_by_self_titled.php Tue, 30 Jun 2020 07:32:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kearney_group_by_self_titled.php
Categories: News

Reviewed: New Logo and Identity for OneFootball by DesignStudio

Tue, 06/30/2020 - 15:46
Established in 2008, OneFootball is a football (soccer) media platform headquartered in Berlin, Germany. Its flagship product is a mobile app that, among other traits, users can customize to follow their favorite team and is complemented by a very strong social media presence, reaching altogether “For Kicks” New Logo and Identity for OneFootball by DesignStudio

Established in 2008, OneFootball is a football (soccer) media platform headquartered in Berlin, Germany. Its flagship product is a mobile app that, among other traits, users can customize to follow their favorite team and is complemented by a very strong social media presence, reaching altogether more than 70 million fans worldwide every month. Its audience skews heavily young, with 75% in the 13 to 34 demographic and, interestingly, 93% is male. With regional offices in London, New York, Mexico City, and São Paulo, OneFootball operates a 24-hour newsroom to generate and provide a comprehensive stream of content that includes statistics and live scores of 200-plus leagues and competitions worldwide as well as breaking news, highlight clips, transfer rumors, and live streaming. This week, OneFootball introduced a new identity designed by DesignStudio.

OneFootball needed a brand that would adapt to the rhythm of every fan. A 'vibesmith' that would understand the mood, set the tone and generate buzz before, during and after the game. Our strategy of 'Hype The Game' brought this to life with impact and vibrancy.

We gave the symbol its mojo back with a simpler design to represent the number '1' and to demonstrate a person kicking a football. We combined this with our 'Hype generator', developed in collaboration with Artificial Rome it's the ultimate design tool for generating exciting visuals no human could re-create. It has three states: Fracture, Neutral and Flux; ranging from jerky, tense movements to smooth flowing motions affecting everything from the logo, type and graphic patterns.DesignStudio project page New Logo and Identity for OneFootball by DesignStudio Icon. New Logo and Identity for OneFootball by DesignStudio Wordmark.

The old logo used the football pictogram from the 1972 Summer Olympics in Munich. Given that the company started in Germany and is about football, I guess it made sense. Lazy but made sense. The icon was accompanied by an interesting wordmark but perhaps with too different a personality than the icon. The new icon almost made me fall out of my seat when I saw it: At first I thought it was only a "1" with a ball as a period but then I quickly realized it was a "1" AND it was a pair of legs in the motion of kicking a ball. Damn. So good. This is my favorite icon of 2020 so far. Not only is it clever and perfectly executed to convey its double reading but its bold, italic motion also fits the young audience and their need for quickly-consumable content. The wordmark plays a very secondary role, only appearing on the footer of the website, and it's more or less fine, perhaps trying a little too hard to be cool with the "N" and "A" echoing the joints of the icon and I wonder if they should have pushed it all the way by those two letters being segmented -- or left alone because as they are they look weird.

Your browser does not support the video tag. Adjusting the icon's "hype". Your browser does not support the video tag. Icon with patterns. Identity elements generator. New Logo and Identity for OneFootball by DesignStudio The different styles of the generator.

Things then start to get a little weird or, at least, depart from my 42-year-old demographic, with a generator that distorts the icon, the typography, and patterns across a spectrum of "hype" that goes from jerky "Fracture" to wavy "Flux". This is literally visual hype adding a 100% stylistic layer over the icon and shapes that is pretty much unrelated to football. Now, I'm not saying it's wrong because I think this is perfect for the audience and it adds a sense of excitement to the content to basically build up the hype. It's simply cool for the sake of being cool and, for better or for worse, I think it succeeds.

Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag. Various things rotating. New Logo and Identity for OneFootball by DesignStudio Posters. New Logo and Identity for OneFootball by DesignStudio Wild postings. New Logo and Identity for OneFootball by DesignStudio Scarves.

This reminds me of the (Electronic Sports League) project, which I mention not to say that it's a stylistic copy but that after seeing the applications I got a sense that this could all easily apply to the esports industry which, again, points to the appropriateness of this identity for the young, male demographic at the platform's core. The few, judge-able, applications shown -- those being the posters, as I don't know what to do with the spinning-glove-and-Playstation-controller information -- are visually striking in a literal way but there really isn't much to them, which, once more, it may leave me feeling like a lot is missing but, as my kids say, "That sounds like a you problem".

New Logo and Identity for OneFootball by DesignStudio Numerals. New Logo and Identity for OneFootball by DesignStudio Numerals and names. New Logo and Identity for OneFootball by DesignStudio Instagram posts. New Logo and Identity for OneFootball by DesignStudio Stickers. Brand video.

Overall, this is quite good for the audience and adds a whole layer of coolness to OneFootball that can be merchandise-d and further establish the visual language of the platform across its app and social media channels. Lastly, one more shoutout to the icon because damn.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vrZhFTEhmQw/new_logo_and_identity_for_onefootball_by_designstudio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_onefootball_by_designstudio.php Tue, 30 Jun 2020 04:44:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_onefootball_by_designstudio.php
Categories: News

Spotted: New Logo for Carers Trust

Tue, 06/30/2020 - 15:46
New Logo for Carers Trust Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/rHbrjxR3Scc/new_logo_for_carers_trust.php https://www.underconsideration.com/brandnew/archives/new_logo_for_carers_trust.php Mon, 29 Jun 2020 12:15:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_carers_trust.php
Categories: News

Spotted: New Logo for EQT

Tue, 06/30/2020 - 15:46
New Logo for EQT Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/0uD4btvV-bI/new_logo_for_eqt.php https://www.underconsideration.com/brandnew/archives/new_logo_for_eqt.php Mon, 29 Jun 2020 12:08:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_eqt.php
Categories: News

Linked: Milton Glaser (1929 - 2020)

Tue, 06/30/2020 - 15:46
RIP Milton Glaser. It may be cliché or limiting to only use his "I❤️NY" logo as a way to commemorate him but it's a perfect summary of not just his contribution to what good design should be but his own persona: iconic and unforgettable. Milton Glaser (1929 - 2020) Visit Link RIP Milton Glaser. It may be cliché or limiting to only use his "I❤️NY" logo as a way to commemorate him but it's a perfect summary of not just his contribution to what good design should be but his own persona: iconic and unforgettable. http://feedproxy.google.com/~r/ucllc/brandnew/~3/cCHaUj8b614/milton_glaser_1929_2020.php https://www.underconsideration.com/brandnew/archives/milton_glaser_1929_2020.php Mon, 29 Jun 2020 08:05:50 -0600 https://www.underconsideration.com/brandnew/archives/milton_glaser_1929_2020.php
Categories: News

Noted: New Logo and Identity for KABOOM!

Tue, 06/30/2020 - 15:46
(Est. 1996) "KABOOM! works with communities to build incredible, kid-designed playspaces that help give kids in every zip code the opportunity to thrive. Kids who don't have access to play miss out on childhood and are denied critical opportunities to build physical, social and emotional “I Wanna Be in the Boom Where it Happens” New Logo and Identity for KABOOM!

(Est. 1996) "KABOOM! works with communities to build incredible, kid-designed playspaces that help give kids in every zip code the opportunity to thrive. Kids who don't have access to play miss out on childhood and are denied critical opportunities to build physical, social and emotional health. For more than two decades, we've teamed up with bold, inspiring partners and community members, starting with the kids themselves, to understand each neighborhood's unique aspirations. Then we build incredible places to play, inspired by their design, courage and leadership. Over the last 23 years, we've built or improved 17,000+ playspaces, engaged more than 1.5 million community members and brought joy to over 11 million kids. As we look to the future, we'll continue our efforts to build collective action and community opportunity, spark hope and enable kids to reach their full potential. And we promise that we won't stop until we put an end to playspace inequity. For good."

Design by
N/A

Related links
KABOOM! Twitter announcement
KABOOM! Brand Book (PDF)

Relevant quote
Our logo is the core of our brand identity. The mark in our logo positions KABOOM! as the spark for playspace equity. With a new refined aesthetic to one that’s contemporary and established, our logo sets up KABOOM! to be known by its full, true mission to not only build playspaces but to ensure playspace equity for every kid.

Images (opinion after)

New Logo and Identity for KABOOM! Logo. New Logo and Identity for KABOOM! Mark and social media avatars. New Logo and Identity for KABOOM! Mark with kids. New Logo and Identity for KABOOM! Color palette. New Logo and Identity for KABOOM! Business cards. New Logo and Identity for KABOOM! Sketch pad sheet. New Logo and Identity for KABOOM! Banner. New Logo and Identity for KABOOM! Playground sign.

Opinion
The old logo was energetic for sure but it felt too much like just a comic book graphic and not enough like a large nonprofit organization. The name alone is enough of a kaboom that it doesn’t need the full-on bombastic graphic treatment as the new logo demonstrates. The abstracted “K” that looks like a spark provides just the right amount of visual excitement in an otherwise restrained logo. The wordmark is chunky and with rounded corners, both of which make perfect sense for the name and focus of the organization. I really like how the curve of the “K” mark aligns with the angles of the “A”, making for a pretty clever integration of the two elements. The “K” mark on its own is pretty strong too and looks really good in a solid color — it will need a good year or two to become easily associated with KABOOM! but it has potential. The applications are a little shy at the moment but there is a decent start there with the loopy arrows and squiggles. Lots of room to grow with such a solid logo but definitely still has to evolve, which will probably happen once they move from renders to actual applications. Overall, a great, feel-good logo evolution for a fantastic, feel-good organization.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ffWzwH8m5Yo/new_logo_and_identity_for_kaboom.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kaboom.php Mon, 29 Jun 2020 07:50:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kaboom.php
Categories: News

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