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Updated: 2 hours 42 min ago

Spotted: New Logo for Free TV Australia

Mon, 08/12/2019 - 20:45
New Logo for Free TV Australia Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/68SrpXcUEaQ/new_logo_for_free_tv_australia.php https://www.underconsideration.com/brandnew/archives/new_logo_for_free_tv_australia.php Mon, 12 Aug 2019 12:03:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_free_tv_australia.php
Categories: News

Spotted: New Logo for Byron

Mon, 08/12/2019 - 20:45
New Logo for Byron Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WbOMVdxCLs0/new_logo_for_byron.php https://www.underconsideration.com/brandnew/archives/new_logo_for_byron.php Mon, 12 Aug 2019 11:55:44 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_byron.php
Categories: News

Linked: Faux RyanAir Redesign

Mon, 08/12/2019 - 17:45
In other, non-real-logo-redesign news, Charles Pons takes a wild stab at redesigning low-cost airline, RyanAir. Faux RyanAir Redesign Visit Link In other, non-real-logo-redesign news, Charles Pons takes a wild stab at redesigning low-cost airline, RyanAir. http://feedproxy.google.com/~r/ucllc/brandnew/~3/YoaDbR_txlE/faux_ryanair_redesign.php https://www.underconsideration.com/brandnew/archives/faux_ryanair_redesign.php Mon, 12 Aug 2019 07:58:28 -0600 https://www.underconsideration.com/brandnew/archives/faux_ryanair_redesign.php
Categories: News

Noted: New Logo and Identity for Rice University by Hawkeye

Mon, 08/12/2019 - 17:45
(Est. 1912) "William Marsh Rice University, commonly known as Rice University, is a private research university in Houston, Texas. The university is situated on a 300-acre campus near the Houston Museum District and is adjacent to the Texas Medical Center. Rice is now a research “Day Owl” New Logo and Identity for Rice University by Hawkeye

(Est. 1912) "William Marsh Rice University, commonly known as Rice University, is a private research university in Houston, Texas. The university is situated on a 300-acre campus near the Houston Museum District and is adjacent to the Texas Medical Center. Rice is now a research university with an undergraduate focus. Its emphasis on education is demonstrated by a small student body and 6:1 student-faculty ratio, and it has been nationally recognized as a leading university for undergraduate teaching. The university has a very high level of research activity, with $140.2 million in sponsored research funding in 2016. Rice is noted for its applied science programs in the fields of artificial heart research, structural chemical analysis, signal processing, space science, and nanotechnology. The university has produced numerous prominent alumni, including more than two dozen Marshall Scholars and a dozen Rhodes Scholars. Given the university's close links to NASA, it has produced a disproportionate number of astronauts and space scientists. In business, Rice graduates have become CEOs and founders of Fortune 500 companies; in politics, alumni have won positions as congressmen, cabinet secretaries, judges, and mayors. Two alumni have won the Nobel Prize, and numerous others are leading researchers in science, technology, and engineering." (Wikipedia)

Design by
Hawkeye (Houston, TX)

Related links
Hawkeye project page

Relevant quote
Hawkeye designed the new owl to retain the most memorable aspects of the original design, specifically the eyes and feathers around them, the engaged pose and prominent wing. How the owl performed when extremely reduced was a focal point during the process, as the Rice University shield contains three owls and two chevrons.

The system takes a ‘building blocks’ approach, with assets that can be customized and rearranged, giving users a larger breadth of tools so they can focus on the quality of content. This also helped to reduce the primary financial burden typically associated with onboarding schools and departments into a new website – design, production, and development.

Images (opinion after)

New Logo and Identity for Rice University by Hawkeye Previous shields. New Logo and Identity for Rice University by Hawkeye Shield, before and after. New Logo and Identity for Rice University by Hawkeye Shield detail. New Logo and Identity for Rice University by Hawkeye Owl detail. New Logo and Identity for Rice University by Hawkeye Logo system. New Logo and Identity for Rice University by Hawkeye Seal. New Logo and Identity for Rice University by Hawkeye New Logo and Identity for Rice University by Hawkeye Website. New Logo and Identity for Rice University by Hawkeye New Logo and Identity for Rice University by Hawkeye Scarf-y-like things. New Logo and Identity for Rice University by Hawkeye Podium. New Logo and Identity for Rice University by Hawkeye Scepter. (First time writing "scepter" in a caption.) New Logo and Identity for Rice University by Hawkeye T-shirt. New Logo and Identity for Rice University by Hawkeye Backpack. New Logo and Identity for Rice University by Hawkeye buttons.

Opinion
While the overall premise of the logo remains the same — shield with owls plus Trajan — by client decree, the evolution of what is a very awkward icon is substantially positive, transforming the owl from a complete eyesore to something that’s interesting and possibly iconic for the university and its constituents. Before, you couldn’t, in a million years, put that previous owl on a t-shirt and think it looks cool but the new one looks quite convincing. The line-work is pretty good, working with the negative spaces to define the various parts of the owl. I think the only element I would question is the moon shape inside the eye; it’s the only element that tapers and it starts to look like a cartoon eye twinkle but I can also imagine how hard it is to try to solve that part of the face. The college logo system and seal are both decent and get the job done while the identity is fairly straightforward and conservative, with a nice touch added through the introduction of Village’s Galaxie Copernicus as the main type family that, in an ideal world, would replace Trajan in the logo. Overowl — ha! Get it? — a modest improvement.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/d5fQxW3KmwU/new_logo_and_identity_for_rice_university_by_hawkeye.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rice_university_by_hawkeye.php Mon, 12 Aug 2019 05:29:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rice_university_by_hawkeye.php
Categories: News

Reviewed: Follow-up: New Logo and Identity for Gimlet Media by Grand Army

Mon, 08/12/2019 - 14:45
Established in 2014, Gimlet Media is a narrative podcasting company based in Brooklyn, NY. Its podcasts genres range from documentaries to scripted to history to journalism to culture while also working with brands like Adobe, Lyft, Mastercard, Nike, Reebok, and Squarespace through Gimlet Creative, the “A Collage Education”  New Logo and Identity for Gimlet Media by Grand Army

Established in 2014, Gimlet Media is a narrative podcasting company based in Brooklyn, NY. Its podcasts genres range from documentaries to scripted to history to journalism to culture while also working with brands like Adobe, Lyft, Mastercard, Nike, Reebok, and Squarespace through Gimlet Creative, the company's branded podcast division. In February, Gimlet Media was acquired by Spotify and recently introduced a new identity -- their logo was Spotted on June -- designed by New York, NY-based Grand Army.

GrandArmy worked with Gimlet to establish a brand positioning, logo, and visual identity system, designed to weave together the full suite of Gimlet podcasts into one ever-expanding tapestry.Grand Army project page  New Logo and Identity for Gimlet Media by Grand Army Brand positioning. Built on a robust wordmark informed by letterpress broadsides and vintage newspaper headlines, the identity brings Gimlet's catalogue to life with a visual language driven by narrative collage. Found images, illustration, and brightly colored scraps of paper pile atop each other to reflect Gimlet's stories: layers of edits, snapshots, moments, revisions, works in progress.Grand Army project page  New Logo and Identity for Gimlet Media by Grand Army Typography references.  New Logo and Identity for Gimlet Media by Grand Army Logo, before and after, reminder.  New Logo and Identity for Gimlet Media by Grand Army Logo with image.  New Logo and Identity for Gimlet Media by Grand Army Logo and monogram.

The old logo, in Lineto Circular, was nice because it was in Lineto Circular but, other than that, it literally had nothing else going on, lacking any distinctive or memorable feature. The new logo in a condensed sans serif that emulates broadsheet woodtype has a bolder and more purposeful presence. The underline, while not amazingly creative, provides just enough "flair" to dress up the wordmark and establish a somewhat recognizable element to it. It's not the most exciting of logos but it looks good, it stands out, and is well executed.

 New Logo and Identity for Gimlet Media by Grand Army Variation matrix for animation.  New Logo and Identity for Gimlet Media by Grand Army Logo animation.  New Logo and Identity for Gimlet Media by Grand Army Guidelines.  New Logo and Identity for Gimlet Media by Grand Army  New Logo and Identity for Gimlet Media by Grand Army Business cards.

Not much in terms of business-side applications other than, well, business cards, but I do like the big use of the logo in the back. I'm not sure about the broad color palette -- meaning, do they really need that many colors? -- and the front of the card takes minimalism a little too far. The highlight of the project, though, and where things start to gel together is the podcast artwork...

 New Logo and Identity for Gimlet Media by Grand Army Collage scraps.  New Logo and Identity for Gimlet Media by Grand Army  New Logo and Identity for Gimlet Media by Grand Army Finished compositions and collage elements.  New Logo and Identity for Gimlet Media by Grand Army More scraps, plus hands.  New Logo and Identity for Gimlet Media by Grand Army  New Logo and Identity for Gimlet Media by Grand Army Sample podcast covers.

The zine-like aesthetic of the collages give the podcasts a kind of raw, real vibe that provides a nice contrast to the common illustrative-slash-naive graphics of podcast covers. The density of both the logo and monogram stand out very well from the big visual punch of the collages and the grainy, halftone-y look makes the podcasts look like they have been around for a long time, almost like vintage covers of classic books.

 New Logo and Identity for Gimlet Media by Grand Army Banners.  New Logo and Identity for Gimlet Media by Grand Army Podcast player graphics.

The logo and collages come together nicely in covers, show players, and banner ads with the help of Marr Sans and Akzidenz Grotesk Extended providing a good contrast of new and old with Marr Sans having enough personality to be a recognizable element as users are browsing through podcast options. Overall, this shines where it needs to, and the logo provides a strong punctuation to the fun, attractive artwork.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/pVpmt41TXuQ/follow_up_new_logo_and_identity_for_gimlet_media_by_grand_army.php https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_gimlet_media_by_grand_army.php Mon, 12 Aug 2019 04:32:18 -0600 https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_gimlet_media_by_grand_army.php
Categories: News

Spotted: New Logo and Identity for O&H Vehicle Technology by Aye!

Fri, 08/09/2019 - 20:44
New Logo and Identity for O&H Vehicle Technology by Aye! Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/kB362NHLnTg/new_logo_and_identity_for_oh_vehicle_technology_by_aye.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_oh_vehicle_technology_by_aye.php Fri, 09 Aug 2019 11:20:58 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_oh_vehicle_technology_by_aye.php
Categories: News

Linked: Fendi to the Max

Fri, 08/09/2019 - 17:44
Extra fun collaboration between Fendi and Mr. Doodle. Fendi to the Max Visit Link Extra fun collaboration between Fendi and Mr. Doodle. http://feedproxy.google.com/~r/ucllc/brandnew/~3/B2OfBi4OhF8/fendi_to_the_max.php https://www.underconsideration.com/brandnew/archives/fendi_to_the_max.php Fri, 09 Aug 2019 08:10:24 -0600 https://www.underconsideration.com/brandnew/archives/fendi_to_the_max.php
Categories: News

Noted: New Logo and Identity for Platfform by Clout

Fri, 08/09/2019 - 17:44
(Est. 1989, previously Gofal) "Platfform is a mental health and social change charity in England Wales. We are a platform for connection, transformation and social change. We have operated in Wales as Gofal for 30 years, as of 24 of July 2019 we are Platfform. “Step Right Up” New Logo and Identity for Platfform by Clout

(Est. 1989, previously Gofal) "Platfform is a mental health and social change charity in England Wales. We are a platform for connection, transformation and social change. We have operated in Wales as Gofal for 30 years, as of 24 of July 2019 we are Platfform. We work with people who are experiencing challenges with their mental health, and with communities who want to create a greater sense of connection, ownership and wellbeing in the places that they live. We do not believe that people or communities are "broken" or in need of fixing. We are driven by the fundamental belief that a strengths-based approach is the foundation to sustainable wellbeing for everyone. We take a trauma informed approach to understanding mental health and emotional distress and see the mental health, and wider health, social care and public sector systems, as no longer 'fit for purpose'. Based on illness and/or deficit models, they deny people the hope and agency to heal. We are part of a growing social movement working towards a fundamental shift in the way that public services are provided, so that they support people towards sustainable wellbeing and the life of their choice."

Design by
Clout (Cardiff, Wales)

Related links
Clout project page

Relevant quote
We developed a bold, contemporary graphic identity that playfully adapts for different messages and audiences. A connected graphic language hints at Platfform’s desire to bring people, organisations, support, stories and systems together in a more joined-up way. We played with the Platfform name to create a logotype that suggests how a connection can offer a positive step forward or upwards. This was echoed throughout the visual identity – allowing it to adapt within a cohesive system. The new identity is now bold, direct and clear when voicing opinion and more accessible when a more informative or supportive tone is required.

Images (opinion after)

New Logo and Identity for Platfform by Clout Logo. New Logo and Identity for Platfform by Clout Stationery. New Logo and Identity for Platfform by Clout Business cards. New Logo and Identity for Platfform by Clout Letterhead. New Logo and Identity for Platfform by Clout Website. New Logo and Identity for Platfform by Clout New Logo and Identity for Platfform by Clout Brochure. New Logo and Identity for Platfform by Clout New Logo and Identity for Platfform by Clout Event invitation. Brand video.

Opinion
The old logo was unfortunately bad and I always feel the same amount of bad the logo was because good organizations deserve better. The type choice, the squares, the super tight tracking on the tagline… nothing was working before. The old name means “care” in Welsh and the new name means “platform” in the language with multiple “f”s. I tried to find an explanation for the double “F” but couldn’t find one so we’ll just assume it was a name that was legally available for a word that does have a substantial meaning for the organization. Reminds me of the good old days of FFFFOUND. The new logo amplifies the double “F”s by splitting-yet-connecting them into a literal platform. I’m not sure if I really like the concept/execution or if it’s too obvious. Either way, I don’t dislike it and I find the applications engaging, with the different extensions of the logo. The red and black color palette works well to make the charity more serious and feel that action is needed as opposed to going for the overly colorful/approachable range of colors. Overall, both the name and identity demand more attention than the previous one and help imply that this organization is literally a step and a platform towards change.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/HR7sdEfgQ9w/new_logo_and_identity_for_platfform_by_clout.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_platfform_by_clout.php Fri, 09 Aug 2019 07:45:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_platfform_by_clout.php
Categories: News

Reviewed: Friday Likes 296: From Fuman, Squad Ink, and Parámetro Studio

Fri, 08/09/2019 - 14:44
We span bold and shouty to light and calming this week, with projects from Auckland, Sydney, and Monterrey. “From Fuman, Squad Ink, and Parámetro Studio” Friday Likes 296

We span bold and shouty to light and calming this week, with projects from Auckland, Sydney, and Monterrey.

Troy Goodall by Fuman Troy Goodall by Fuman

Troy Goodall is a photographer in Auckland, New Zealand, with a great style, eye, and attitude -- to wit, "you can throw Troy into 8ft surf with a floating rig that doesn't float and shadowy sub-aquatic shapes that may or may not be sharks, and he'll get the shot." The identity, designed by local firm Fuman, translates Troy's aesthetic and approach into a great combination of a lot of black and sparks of red with relatively defying typographic arrangements, especially in the print applications, where it sits too close to the edge, smack in the middle of a deboss, or in the path of a tear-out tab. All typeset in PF Handbook Pro and printed on red paper flooded with a lot of black, the applications are absolutely striking. All I want to do today is pull on that tear tab. See full project

Felons Brewing Co by Squad Ink Felons Brewing Co by Squad Ink

Felons Brewing Co is a microbrewery in Brisbane, Australia, under the city's Story Bridge, and is named after the four felons who were the first settlers to discover the Brisbane River. The packaging, designed by Sydney, Australia-based Squad Ink, isn't revolutionary but it hits all the right notes for a feel-good brewery and is a nice respite from the super-weird-aesthetic of recent microbreweries. Wordmark is nice, pattern is nice, little badge is nice, color palette is nice. It's simply a pleasant packaging system with enough nice details to make you long for a nice cold beer this Friday. Did I say "nice" enough? See full project

Monat by Parámetro Studio Monat by Parámetro Studio

Monat is a luxury real estate developer specializing in beach-front properties across Mexico. The identity, designed by Monterrey, Mexico-based Parámetro Studio, exudes luxury with a wordmark that can be used straight or in a funkier 5-point configuration typeset in the elegantly quirky Manage, which also serves as the primary headline font. A calm and earthy color palette works great with muted photographs of lush beaches in applications that all make us wish for an endless summer and a bottomless bank account. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/D1FGMBIUcD0/friday_likes_296.php https://www.underconsideration.com/brandnew/archives/friday_likes_296.php Fri, 09 Aug 2019 05:17:32 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_296.php
Categories: News

Noted: New Logo and Identity for Football in Wales by Bulletproof

Fri, 08/09/2019 - 11:43
(Est. 1876) "The Football Association of Wales (FAW; Welsh: Cymdeithas Bêl-droed Cymru) is the governing body of association football and futsal in Wales, and controls the Welsh national football team, its corresponding women's team, as well as the Welsh national futsal team. It is a “Dragon of Dragons” New Logo and Identity for Football in Wales by Bulletproof

(Est. 1876) "The Football Association of Wales (FAW; Welsh: Cymdeithas Bêl-droed Cymru) is the governing body of association football and futsal in Wales, and controls the Welsh national football team, its corresponding women's team, as well as the Welsh national futsal team. It is a member of FIFA, UEFA and the IFAB. Established in 1876, it is the third-oldest national association in the world, and one of the four associations, along with the English Football Association, Scottish Football Association, Irish Football Association and FIFA, that make up the International Football Association Board, responsible for the Laws of the Game." (Wikipedia)

Design by
Bulletproof

Related links
Football in Wales news post

Relevant quote
Our iconic Dragon is inspired by the traditional art of Welsh slate carving, which can be clearly seen in its unique angles and crafted edges. Emphasising the claws and making our Dragon even bolder – the perfect foundation on which to build our new identity - adding substance rather than removing it to create detail. The Dragon’s silhouette has been sculpted into the shield shape that our National Teams wear on their chest. Meaning that the Dragon, even when removed from the badge, still represents the beating heart of Welsh Football at all levels.

A mix of tradition and modern style, our bespoke typeface has been beautifully chiselled to be robust, strong and dynamic. Inspired by the traditional Trajan typography, often seen in Welsh slate carving and the modern condensed typefaces used in sport - the influences combined results in a typeface that respects the traditions of our past, whilst living comfortably in a modern sporting environment.

Images (opinion after)

New Logo and Identity for Football in Wales by Bulletproof Logo evolution. New Logo and Identity for Football in Wales by Bulletproof Logo. New Logo and Identity for Football in Wales by Bulletproof Chiseled version. New Logo and Identity for Football in Wales by Bulletproof Motto. New Logo and Identity for Football in Wales by Bulletproof Custom typeface. New Logo and Identity for Football in Wales by Bulletproof New Logo and Identity for Football in Wales by Bulletproof Visual language. Introduction video. Now, THAT'S narration. Moving to Wales right now.

Opinion
The old logo was, for the most part, decent. A good, single-color dragon drawing and an okay crest shape with the only questionable element being the ribbon. As far as dragons go, the new one is great. The addition of the darker red for shading adds a lot great dimension and definition without muddying the drawing. All the tweaks to the silhouette of the dragon are solid, making it look more fierce and better defined. The single-color, completely-filled version is really cool, especially at small sizes as it retains the contour of the shield shape, which is even more commendable given that it’s an asymmetric drawing. The chiseled 3D version is bad-ass — maybe it picks up a little too heavily on the Wanderers FC stuff but this has a more depth (visually, not conceptually). The custom typeface… eh, it’s alright but looks like a Nike college kind of font, which is not entirely a bad thing, maybe just unexpected for a Wales national entity. The sampling of the visual language looks bold and exciting and I like how the dragon icon punctuates the applications. Overall, this is pretty tight all around and exudes a great sense of competitiveness. Lastly, props to whoever wrote the copy for the video… it starts out a little cheesy but it course-corrects quickly and it builds up so well that by the end I was like, “Fuck yeah, Wales! Get it!”

http://feedproxy.google.com/~r/ucllc/brandnew/~3/OrpkZUJ0YZ4/new_logo_and_identity_for_football_in_wales.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_football_in_wales.php Thu, 08 Aug 2019 05:36:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_football_in_wales.php
Categories: News

Spotted: New Logo for WaterAid

Thu, 08/08/2019 - 20:43
New Logo for WaterAid Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Uabp9GNn_qc/new_logo_for_wateraid.php https://www.underconsideration.com/brandnew/archives/new_logo_for_wateraid.php Thu, 08 Aug 2019 10:35:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_wateraid.php
Categories: News

Spotted: New Logo for Holler by Dear Future

Thu, 08/08/2019 - 20:43
New Logo for Holler by Dear Future Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jPHNnk9L9qc/new_logo_for_holler_by_dear_future.php https://www.underconsideration.com/brandnew/archives/new_logo_for_holler_by_dear_future.php Thu, 08 Aug 2019 10:29:58 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_holler_by_dear_future.php
Categories: News

Reviewed: Follow-up: New Logo and Identity for Inkbox by Concrete

Thu, 08/08/2019 - 20:43
Established in 2015 and based in Toronto, Canada, Inkbox offers semi-permanent tattoos with designs created by a community of contributing artists. Unlike temporary tattoos that are more sticker-like, these seep into the top layer of the skin with an active ingredient derived from a plant “You are Starting to get under my Skin”  New Logo and Identity for Inkbox by Concrete

Established in 2015 and based in Toronto, Canada, Inkbox offers semi-permanent tattoos with designs created by a community of contributing artists. Unlike temporary tattoos that are more sticker-like, these seep into the top layer of the skin with an active ingredient derived from a plant that grows in the jungles of Central America and works as a dye. Also, unlike temporary tattoos, these take more effort to apply and require 24 to 36 hours to fully "develop", like a very slow Polaroid, but the result is a more real-looking tattoo. Aside from pre-made designs, all available only in single-color black, Inkbox offers a squeeze bottle for freehand application. Last month their logo redesign was included in the Spotted section and their team reached out to share the rest of the identity designed by local firm Concrete.

This rebrand sets out to empower and celebrate the artistry and stories of Inkbox's growing community of fans, collaborators, and artists. The updated brand and visual language aims to better communicate our commitment to developing products, community, and experiences that create moments for personal expression.

Inkbox's semi-permanent tattoos provide a medium of self expression that allows people to explore different versions of themselves. The new wordmark anchor's this ever-changing canvas of community content and visual language. The ink drop icon provides a flexible addition to the wordmark and can be swapped out for a variety of symbols depending on the context of the application.

The tagline "For Now" embraces the temporal nature of Inkbox tattoos and the ever-shifting personal identities of the community.

The bold typography and ecstatic visual language is a reflection of the Inkbox attitude; be original, be inclusive, have fun, inspire creativity, be loving, and live in the now.Inkbox provided text  New Logo and Identity for Inkbox by Concrete Logo, before and after.  New Logo and Identity for Inkbox by Concrete Logo.

The old logo was sort of interesting, with a drop of ink oddly floating inside/outside a cube that sort of implied "ink in a box". The wordmark, dipping below the baseline, was meant to represent the ink seeping into the skin. It was fine but looked more like a video game company than a consumer brand. The new logo feels so much more like a lifestyle brand, something that would be featured on, like, VICE. It's a nice combination of uppercase characters -- the angled "K" and "X" at the 3rd and 6th positions are a good anchor -- and the extended structure makes for a bold wordmark. The ink drop at the end is a nice touch and I like how they kept it as a minimal element instead of making it the centerpiece. Probably done on purpose, the ink drop now looks more like a tear, which is often associated with prison tattoos and has multiple possible meanings, some good some bad, so... I'm not sure if the move is good or bad but it's there.

 New Logo and Identity for Inkbox by Concrete Guidelines.  New Logo and Identity for Inkbox by Concrete Type treatments.  New Logo and Identity for Inkbox by Concrete Wild postings. Actual wild postings posted in the wild, not renderings.

The logo plays a nice counterpart to the condensed typography used in application: a lot of Antique Olive Condensed, which is one of my favorite typefaces that I have always tried to work into a project but have yet to pull off. In combination with the lifestyle photography (below), the communications definitely have a "street" flair that separates Inkbox from the more wholesome Tattly -- neither is better than the other but they each target a very different audience (promos to both, though, who do a great job of inclusivity through their models).

 New Logo and Identity for Inkbox by Concrete Lifestyle photography.  New Logo and Identity for Inkbox by Concrete Social media posts.  New Logo and Identity for Inkbox by Concrete  New Logo and Identity for Inkbox by Concrete  New Logo and Identity for Inkbox by Concrete  New Logo and Identity for Inkbox by Concrete Single tattoo packaging.

The single tattoo packaging is pretty neat, offered in record-sleeve-like, um, sleeves that allow you to peek the design and accommodate the large amount of instructions needed, all presented in yet a lot more Antique Olive. Yeah!

 New Logo and Identity for Inkbox by Concrete  New Logo and Identity for Inkbox by Concrete  New Logo and Identity for Inkbox by Concrete Freehand ink packaging.

I dig the freehand ink box too... almost looks like light bulb packaging had a baby with Geigy Pharmaceutical packaging.

 New Logo and Identity for Inkbox by Concrete Bags.  New Logo and Identity for Inkbox by Concrete Store exterior.  New Logo and Identity for Inkbox by Concrete  New Logo and Identity for Inkbox by Concrete  New Logo and Identity for Inkbox by Concrete  New Logo and Identity for Inkbox by Concrete Store interiors.

Overall, this is a great redesign that infuses the brand with a lot more attitude but stops right before getting too douchey or questionable, achieving a good level of making the prospect of a semi-permanent tattoo feel a little more adventurous and anti-establishment but without the repercussions of a permanent one.

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Categories: News

Linked: More Resident Resistance

Thu, 08/08/2019 - 17:43
Another small city is facing resistance from its citizens to a logo update. The city of Moorhead in Minnesota wanted to give its citizens the illusion of choice by allowing them to provide feedback on two similar logos and it backfired. Obvs. The comments, as More Resident Resistance Visit Link Another small city is facing resistance from its citizens to a logo update. The city of Moorhead in Minnesota wanted to give its citizens the illusion of choice by allowing them to provide feedback on two similar logos and it backfired. Obvs. The comments, as usual, are gold. http://feedproxy.google.com/~r/ucllc/brandnew/~3/wx9Kx-VTvxM/more_resident_resistance.php https://www.underconsideration.com/brandnew/archives/more_resident_resistance.php Thu, 08 Aug 2019 08:16:30 -0600 https://www.underconsideration.com/brandnew/archives/more_resident_resistance.php
Categories: News

Noted: New Logo and Identity for Football in Wales

Thu, 08/08/2019 - 17:43
(Est. 1876) "The Football Association of Wales (FAW; Welsh: Cymdeithas Bêl-droed Cymru) is the governing body of association football and futsal in Wales, and controls the Welsh national football team, its corresponding women's team, as well as the Welsh national futsal team. It is a “Dragon of Dragons” New Logo and Identity for Football in Wales

(Est. 1876) "The Football Association of Wales (FAW; Welsh: Cymdeithas Bêl-droed Cymru) is the governing body of association football and futsal in Wales, and controls the Welsh national football team, its corresponding women's team, as well as the Welsh national futsal team. It is a member of FIFA, UEFA and the IFAB. Established in 1876, it is the third-oldest national association in the world, and one of the four associations, along with the English Football Association, Scottish Football Association, Irish Football Association and FIFA, that make up the International Football Association Board, responsible for the Laws of the Game." (Wikipedia)

Design by
N/A

Related links
Football in Wales news post

Relevant quote
Our iconic Dragon is inspired by the traditional art of Welsh slate carving, which can be clearly seen in its unique angles and crafted edges. Emphasising the claws and making our Dragon even bolder – the perfect foundation on which to build our new identity - adding substance rather than removing it to create detail. The Dragon’s silhouette has been sculpted into the shield shape that our National Teams wear on their chest. Meaning that the Dragon, even when removed from the badge, still represents the beating heart of Welsh Football at all levels.

A mix of tradition and modern style, our bespoke typeface has been beautifully chiselled to be robust, strong and dynamic. Inspired by the traditional Trajan typography, often seen in Welsh slate carving and the modern condensed typefaces used in sport - the influences combined results in a typeface that respects the traditions of our past, whilst living comfortably in a modern sporting environment.

Images (opinion after)

New Logo and Identity for Football in Wales Logo evolution. New Logo and Identity for Football in Wales Logo. New Logo and Identity for Football in Wales Chiseled version. New Logo and Identity for Football in Wales Motto. New Logo and Identity for Football in Wales Custom typeface. New Logo and Identity for Football in Wales New Logo and Identity for Football in Wales Visual language. Introduction video. Now, THAT'S narration. Moving to Wales right now.

Opinion
The old logo was, for the most part, decent. A good, single-color dragon drawing and an okay crest shape with the only questionable element being the ribbon. As far as dragons go, the new one is great. The addition of the darker red for shading adds a lot great dimension and definition without muddying the drawing. All the tweaks to the silhouette of the dragon are solid, making it look more fierce and better defined. The single-color, completely-filled version is really cool, especially at small sizes as it retains the contour of the shield shape, which is even more commendable given that it’s an asymmetric drawing. The chiseled 3D version is bad-ass — maybe it picks up a little too heavily on the Wanderers FC stuff but this has a more depth (visually, not conceptually). The custom typeface… eh, it’s alright but looks like a Nike college kind of font, which is not entirely a bad thing, maybe just unexpected for a Wales national entity. The sampling of the visual language looks bold and exciting and I like how the dragon icon punctuates the applications. Overall, this is pretty tight all around and exudes a great sense of competitiveness. Lastly, props to whoever wrote the copy for the video… it starts out a little cheesy but it course-corrects quickly and it builds up so well that by the end I was like, “Fuck yeah, Wales! Get it!”

http://feedproxy.google.com/~r/ucllc/brandnew/~3/OrpkZUJ0YZ4/new_logo_and_identity_for_football_in_wales.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_football_in_wales.php Thu, 08 Aug 2019 05:36:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_football_in_wales.php
Categories: News

Reviewed: Follow-up: New Logo and Identity for Inkbox done In-house

Thu, 08/08/2019 - 14:43
Established in 2015 and based in Toronto, Canada, Inkbox offers semi-permanent tattoos with designs created by a community of contributing artists. Unlike temporary tattoos that are more sticker-like, these seep into the top layer of the skin with an active ingredient derived from a plant “You are Starting to get under my Skin”  New Logo and Identity for Inkbox done In-house

Established in 2015 and based in Toronto, Canada, Inkbox offers semi-permanent tattoos with designs created by a community of contributing artists. Unlike temporary tattoos that are more sticker-like, these seep into the top layer of the skin with an active ingredient derived from a plant that grows in the jungles of Central America and works as a dye. Also, unlike temporary tattoos, these take more effort to apply and require 24 to 36 hours to fully "develop", like a very slow Polaroid, but the result is a more real-looking tattoo. Aside from pre-made designs, all available only in single-color black, Inkbox offers a squeeze bottle for freehand application. Last month their logo redesign was included in the Spotted section and their team reached out to share the rest of the identity designed in-house.

This rebrand sets out to empower and celebrate the artistry and stories of Inkbox's growing community of fans, collaborators, and artists. The updated brand and visual language aims to better communicate our commitment to developing products, community, and experiences that create moments for personal expression.

Inkbox's semi-permanent tattoos provide a medium of self expression that allows people to explore different versions of themselves. The new wordmark anchor's this ever-changing canvas of community content and visual language. The ink drop icon provides a flexible addition to the wordmark and can be swapped out for a variety of symbols depending on the context of the application.

The tagline "For Now" embraces the temporal nature of Inkbox tattoos and the ever-shifting personal identities of the community.

The bold typography and ecstatic visual language is a reflection of the Inkbox attitude; be original, be inclusive, have fun, inspire creativity, be loving, and live in the now.Inkbox provided text  New Logo and Identity for Inkbox done In-house Logo, before and after.  New Logo and Identity for Inkbox done In-house Logo.

The old logo was sort of interesting, with a drop of ink oddly floating inside/outside a cube that sort of implied "ink in a box". The wordmark, dipping below the baseline, was meant to represent the ink seeping into the skin. It was fine but looked more like a video game company than a consumer brand. The new logo feels so much more like a lifestyle brand, something that would be featured on, like, VICE. It's a nice combination of uppercase characters -- the angled "K" and "X" at the 3rd and 6th positions are a good anchor -- and the extended structure makes for a bold wordmark. The ink drop at the end is a nice touch and I like how they kept it as a minimal element instead of making it the centerpiece. Probably done on purpose, the ink drop now looks more like a tear, which is often associated with prison tattoos and has multiple possible meanings, some good some bad, so... I'm not sure if the move is good or bad but it's there.

 New Logo and Identity for Inkbox done In-house Guidelines.  New Logo and Identity for Inkbox done In-house Type treatments.  New Logo and Identity for Inkbox done In-house Wild postings. Actual wild postings posted in the wild, not renderings.

The logo plays a nice counterpart to the condensed typography used in application: a lot of Antique Olive Condensed, which is one of my favorite typefaces that I have always tried to work into a project but have yet to pull off. In combination with the lifestyle photography (below), the communications definitely have a "street" flair that separates Inkbox from the more wholesome Tattly -- neither is better than the other but they each target a very different audience (promos to both, though, who do a great job of inclusivity through their models).

 New Logo and Identity for Inkbox done In-house Lifestyle photography.  New Logo and Identity for Inkbox done In-house Social media posts.  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house Single tattoo packaging.

The single tattoo packaging is pretty neat, offered in record-sleeve-like, um, sleeves that allow you to peek the design and accommodate the large amount of instructions needed, all presented in yet a lot more Antique Olive. Yeah!

 New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house Freehand ink packaging.

I dig the freehand ink box too... almost looks like light bulb packaging had a baby with Geigy Pharmaceutical packaging.

 New Logo and Identity for Inkbox done In-house Bags.  New Logo and Identity for Inkbox done In-house Store exterior.  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house Store interiors.

Overall, this is a great redesign that infuses the brand with a lot more attitude but stops right before getting too douchey or questionable, achieving a good level of making the prospect of a semi-permanent tattoo feel a little more adventurous and anti-establishment but without the repercussions of a permanent one.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/SZ1ywaROxCY/follow_up_new_logo_and_identity_for_inkbox_done_in_house.php https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_inkbox_done_in_house.php Thu, 08 Aug 2019 04:40:59 -0600 https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_inkbox_done_in_house.php
Categories: News

Spotted: New Logo for Timetastic

Wed, 08/07/2019 - 20:43
New Logo for Timetastic Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/iHpq-1Am8As/new_logo_for_timetastic.php https://www.underconsideration.com/brandnew/archives/new_logo_for_timetastic.php Wed, 07 Aug 2019 10:14:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_timetastic.php
Categories: News

Spotted: New Logo for L3Harris

Wed, 08/07/2019 - 20:43
New Logo for L3Harris Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/pghY4dw608I/new_logo_for_l3harris.php https://www.underconsideration.com/brandnew/archives/new_logo_for_l3harris.php Wed, 07 Aug 2019 10:03:58 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_l3harris.php
Categories: News

Linked: Faux Crocs Redesign

Wed, 08/07/2019 - 20:43
Stephen Kelleher takes a stab at redesigning the Crocs logo. The shoe-croc brought a smile to my face, which is more than I can say for creepo old crocodile. Faux Crocs Redesign Visit Link Stephen Kelleher takes a stab at redesigning the Crocs logo. The shoe-croc brought a smile to my face, which is more than I can say for creepo old crocodile. http://feedproxy.google.com/~r/ucllc/brandnew/~3/yJJG-YwY2Ns/faux_crocs_redesign.php https://www.underconsideration.com/brandnew/archives/faux_crocs_redesign.php Wed, 07 Aug 2019 08:18:52 -0600 https://www.underconsideration.com/brandnew/archives/faux_crocs_redesign.php
Categories: News

Noted: New Logo and Identity for Claris by Siegel+Gale

Wed, 08/07/2019 - 20:43
(Est. 1986, originally Claris, then FileMaker in 1998) "Claris International Inc., is a Workplace Innovation Platform that offers a suite of services for teams of a few to a few hundred who are stuck in a work rut that neither appliance apps nor enterprise systems “Inception Light” New Logo and Identity for Claris by Siegel+Gale

(Est. 1986, originally Claris, then FileMaker in 1998) "Claris International Inc., is a Workplace Innovation Platform that offers a suite of services for teams of a few to a few hundred who are stuck in a work rut that neither appliance apps nor enterprise systems can help them escape. The company's service offerings, Claris Connect and FileMaker, allow problem solvers to quickly solve a universe of unique problems - even as they change. FileMaker is available in 11 languages and there are more than 1 million users under active subscription. Claris International Inc., is an Apple subsidiary."

Design by
Siegel+Gale

Related links
Siegel+Gale blog post

Claris blog post about name change

Relevant quote
Round and angular forms are combined within the symbol to express a human and approachable personality while also evoking focus and precision. The arrangement of shapes suggests growth from a central point. The open space in the center of the symbol speaks to the idea of starting with a clean slate.

The composition of the shapes creates an interplay of positive and negative space, which serves as a visual metaphor for innovation and for applying one’s ingenuity to solve problems surprisingly and unexpectedly. From the combination of positive and negative space, arrows emerge to suggest forward movement and agility.

The logo complements the Claris name and speaks to the idea of shining a light on what users are capable of achieving with the Claris platform. It is supported through a robust visual system that includes graphical elements, colors, photography, typography, and computer-generated artwork.

Computer-generated art supplements photography as key visuals representing limitless creative possibilities of the Claris platform. The artwork blends fluid forms with angular geometry to create dynamic and layered compositions, extending the visual language of the symbol to the design system.

Images (opinion after)

New Logo and Identity for Claris by Siegel+Gale Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Claris by Siegel+Gale New Logo and Identity for Claris by Siegel+Gale Hanging banners. New Logo and Identity for Claris by Siegel+Gale Single, also hanging, banner. New Logo and Identity for Claris by Siegel+Gale Flag, semi-hanging. New Logo and Identity for Claris by Siegel+Gale T-shirt, not hanging.

Opinion
Whenever I hear “FileMaker”, which I admit is not often, I think of Mentos, the Freshmaker, which is a completely irrelevant part of this review other than to say, perhaps, the old name was kind of dorky. The new, legacy name sounds cooler and more techie without actually saying anything about making files. The new icon which, yes, knee-jerk reaction is Pac-Man multiplied, is actually a pretty cool icon with a nice depth to it as well as tension through the combination of circle slivers and diamond shapes. I can’t pinpoint exactly why but I like it. It’s like something you would find in one of those Eastern Block logo books. The wordmark is quite nice too, with a large x-height and a thinner weight than the standard-issue sans serifs of today. The applications are interesting to look at but a little confusing as to what they are… the computer-generated art reminds me of the stuff BCG tried to pull off but this is better and more appropriate. Overall, a fairly nice corporate-y redesign.

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Categories: News

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