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Reviewed: New Logo and Identity for The Collective by DesignStudio

Thu, 05/16/2019 - 13:38
Established in 2010, The Collective is one of the leading companies focusing on co-living spaces -- buildings that combine private spaces with communal amenities (in their case: bars, restaurants, gyms, libraries, laundry, roof terraces, hot desks and more). Founded in London and now based there “Live and let Live” New Logo and Identity for The Collective by DesignStudio

Established in 2010, The Collective is one of the leading companies focusing on co-living spaces -- buildings that combine private spaces with communal amenities (in their case: bars, restaurants, gyms, libraries, laundry, roof terraces, hot desks and more). Founded in London and now based there as well as in Berlin and New York, The Collective's portfolio comprises 7,500 rooms with one active building in west London and two more opening this Summer, one in Canary Wharf and the other in Queens, NY, in Long Island City, with the goal of opening more in other parts of the world. Recently, The Collective introduced a new identity designed by DesignStudio.

"We got to a simple design philosophy and a rule of threes, rooted in the brand's very name: two's company, three's a collective. It's an approach that combines different forms, textures and colours to represent the diverse characters and personalities that live and work there. The logo itself is warm and welcoming, combining three ergonomic shapes arranged into a composition that becomes more than the sum of its parts."DesignStudio provided text New Logo and Identity for The Collective by DesignStudio Wordmark. New Logo and Identity for The Collective by DesignStudio Icon. New Logo and Identity for The Collective by DesignStudio New Logo and Identity for The Collective by DesignStudio Icon variations. New Logo and Identity for The Collective by DesignStudio Logo variations.

The old logo was rather unwelcoming, looking more like some kind of evil corporation rather than a place to live -- I get that the icon/monogram was trying to look like a building made up of communal, happy "C"s but the result was too harsh. The new logo introduces an abstract icon of pieces of things inside a circle that potentially conveys the idea of different personalities coming together in spaces designed to create "social collisions" but that's only if I'm feeling metaphorical, otherwise it's kind of an odd composition which gets a little worse when used in single-color, as it does on the website, and the negative space is so strong that I keep seeing a bird. The pieces inside the circle can be reconfigured and that's fine but I don't think the icon is strong enough that its deconstruction is recognizable where people will go "Cool, look, the same icon is doing different things!". The wordmark, I find very unappealing with the variations on the repeating letters; it comes across as trying too hard to say "We are different!".

The Collective's central idea as it moves into further cities around the globe is "Be More Together." To bring this to life, DesignStudio partnered with type foundry Colophon and Illustrators (X-Y-Z) to add richness and dynamism to the designs. Ever character in the typeface has its own personality - with ergonomic curves and architectural lines. Additionally, each character is programmed to behave differently for different situations -- a metaphor for how people can change fundamentally, as a result of their environment or the people they live in relationship to.DesignStudio provided text New Logo and Identity for The Collective by DesignStudio Custom font.

The image above doesn't show it but the custom font has various alternates for each character which you can see by perusing the website and, like the wordmark (which comes from said custom font), I have a negative reaction to almost every character. I very much appreciate that this isn't another geometric sans serif but I feel like this is different just for difference's sake trying to be edgy and unique. Maybe I'm alone in my dislike for the font?

New Logo and Identity for The Collective by DesignStudio Different ways of using the pieces, textures, type, and image. New Logo and Identity for The Collective by DesignStudio New Logo and Identity for The Collective by DesignStudio New Logo and Identity for The Collective by DesignStudio Posters.

The applications are sort of interesting... the textures are cool and the compositions are energetic but if I were to give the posters a cursory glance on the street I would have no idea what they were about. The website is also kind of interesting, trying to break the rectangular-ity of websites by adding a lot of free-form shapes and throwing in illustrations and patterns but maybe it does go up to 11 when 8 would do.

New Logo and Identity for The Collective by DesignStudio Online presence. New Logo and Identity for The Collective by DesignStudio New Logo and Identity for The Collective by DesignStudio Illustrations.

The illustrations are fine but the one directly above convinced me that I made the right life choice by not co-living and instead live in isolation from my neighbors where I don't have to share my noodles with them while they mix things.

New Logo and Identity for The Collective by DesignStudio Stickers. I seriously dislike these. New Logo and Identity for The Collective by DesignStudio Tote. New Logo and Identity for The Collective by DesignStudio Pillows.

Overall, what I'm taking away from this identity is that I am not the target audience but for those interested in this kind of lifestyle I do think this hits the right notes in making The Collective's buildings look like fun, groovy places that would make for a good Instagram life.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/l3LrADKAFaE/new_logo_and_identity_for_the_collective_by_designstudio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_collective_by_designstudio.php Thu, 16 May 2019 05:00:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_collective_by_designstudio.php
Categories: News

Linked: Opening at Binance

Wed, 05/15/2019 - 19:38
Position: Senior Designer (Graphic/Brand) at Binance in Singapore. Opening at Binance Visit Link Position: Senior Designer (Graphic/Brand) at Binance in Singapore. http://feedproxy.google.com/~r/ucllc/brandnew/~3/t-6dxYEQ39g/opening_at_binance.php https://www.underconsideration.com/brandnew/archives/opening_at_binance.php Wed, 15 May 2019 12:18:12 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_binance.php
Categories: News

Spotted: New Logo and Identity for PACS by Gistvall Holm

Wed, 05/15/2019 - 19:38
New Logo and Identity for PACS by Gistvall Holm Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Ys8_49Q8Avk/new_logo_and_identity_for_pacs_by_gistvall_holm.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pacs_by_gistvall_holm.php Wed, 15 May 2019 12:10:33 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pacs_by_gistvall_holm.php
Categories: News

Spotted: New Logos for Aéroports de Montréal

Wed, 05/15/2019 - 19:38
New Logos for Aéroports de Montréal Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WiqiYnetaHc/new_logos_for_aeroports_de_montreal.php https://www.underconsideration.com/brandnew/archives/new_logos_for_aeroports_de_montreal.php Wed, 15 May 2019 12:04:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logos_for_aeroports_de_montreal.php
Categories: News

Linked: IKEA goes with Løgo-ås-Windöw

Wed, 05/15/2019 - 16:38
72andSunny Amsterdam has created a new expression of the IKEA logo. Dubbed "The Fönster", it can now interact with images and video inside and underneath it and without the classic yellow and blue color combo. (Link goes to Brand New on purpose as extra info IKEA goes with Løgo-ås-Windöw Visit Link 72andSunny Amsterdam has created a new expression of the IKEA logo. Dubbed "The Fönster", it can now interact with images and video inside and underneath it and without the classic yellow and blue color combo. (Link goes to Brand New on purpose as extra info and video is in this post.) Your browser does not support the video tag. The Fönster. As part of their successful pitch to lead the design strategy for IKEA logo optimisation, 72andSunny Amsterdam has created a dynamic application of the IKEA logo called 'The Fönster'. The Fönster forms part of a logo system that is designed to reinforce and integrate the brand into modern touchpoints.

Fönster (Swedish) translates into English as "Window" and is designed to reflect the point at which IKEA connects with the world, and the world connects back with IKEA. The transparency reflects core IKEA values of openness, curiosity and optimism that have been central to the brand as they strive to create a better everyday life for the many people.

The Fönster complements the existing and iconic IKEA blue and yellow logo (also optimised as part of the recent process). It will be used to tag and brand IKEA content that isn't consumed in traditional channels by highlighting specific details, providing different perspectives and complementing work created with any increasing array of partners and collaborators.

Being white and transparent, The Fönster neatly integrates into the beginning, middle or end of digital content, clearly signalling the IKEA Brand and creating more opportunities to integrate the brand with emotional stories.

The Fönster builds on and formalises behaviour that was starting to happen naturally by providing a set of design and implementation guidelines for anyone working with the IKEA Brand.72andSunny Amsterdam provided text http://feedproxy.google.com/~r/ucllc/brandnew/~3/HCK4Rd8ubXs/ikea_goes_with_logo-as-window.php https://www.underconsideration.com/brandnew/archives/ikea_goes_with_logo-as-window.php Wed, 15 May 2019 06:12:33 -0600 https://www.underconsideration.com/brandnew/archives/ikea_goes_with_logo-as-window.php
Categories: News

Noted: New Logo and Identity for Bremer Bank by Little

Wed, 05/15/2019 - 16:38
(Est. 1934) "Bremer Financial Corporation is a privately held, $12 billion regional financial services company jointly owned by the Otto Bremer Trust and Bremer employees. Founded in 1943 by Otto Bremer, the company is headquartered in St. Paul, Minnesota and provides a comprehensive range of “Literally Above and Figuratively Beyond” New Logo and Identity for Bremer Bank by Little

(Est. 1934) "Bremer Financial Corporation is a privately held, $12 billion regional financial services company jointly owned by the Otto Bremer Trust and Bremer employees. Founded in 1943 by Otto Bremer, the company is headquartered in St. Paul, Minnesota and provides a comprehensive range of banking, mortgage, investment, wealth management, trust and insurance products and services throughout Minnesota, North Dakota and Wisconsin. Clients include small businesses, mid-sized corporations, agribusinesses, nonprofits, public and government entities, and individuals and families."

Design by
Little (Minneapolis, MN)

Related links
The Minneapolis Egotist story
Twin Cities Pioneer Press story

Relevant quote
The new icon shucks Otto the Eagle, who has soared next to the Bremer name since 1982, and replaces him with a bright, baby-blue bar above a dark-blue letter “B.” “The bar above the ‘B’ is really about going above and beyond expectations,” [bank president Jeanne Crain] said. “We have an ongoing effort to really understand our customer needs.”

Images (opinion after)

New Logo and Identity for Bremer Bank by Little Logo. New Logo and Identity for Bremer Bank by Little Monogram. Your browser does not support the video tag. Brief identity introduction video. New Logo and Identity for Bremer Bank by Little Icon set. (This image and all images below are from The Minneapolis Egotist post.) New Logo and Identity for Bremer Bank by Little Identity elements. New Logo and Identity for Bremer Bank by Little New Logo and Identity for Bremer Bank by Little New Logo and Identity for Bremer Bank by Little Various applications. New Logo and Identity for Bremer Bank by Little Online presence. New Logo and Identity for Bremer Bank by Little Instagam stories, I presume. Your browser does not support the video tag. Launch event. (Source)

Opinion
The eagle in the old logo was kind of cool — super awkwardly shoved into a square and with floppy wings but there was something interesting about it. The type in the logo was super old, like a carpet that has been there for too long. The new logo is far from exciting, interesting, or memorable but it’s also functional, decent, and relatively contemporary. The line above the “B” is confusing as there really is no meaning or function that can easily be derived from it just by looking at it. The monogram is a little more engaging when the “B” is on its own and inside a matching-thickness circle — it also works decently as a pattern. The applications are somewhat interesting at times, I do kind of like the thick bar when used at the top of the layouts, although it would be nice if they were all in the same place (either left or right or centered but maybe not all of them at once). Even though I am not too thrilled by this, I’ll admit that in real life (as seen in the video above) it’s convincing: it looks good on signage, it looks good on t-shirts, and it looks good on cookies. For a Midwest regional bank it’s about what you would expect and the actual implementation is classy enough.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/HqwdqbYPMaM/new_logo_and_identity_for_bremer_bank_by_little.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bremer_bank_by_little.php Wed, 15 May 2019 05:51:08 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bremer_bank_by_little.php
Categories: News

Reviewed: New Logo and Identity for Qbic by Ragged Edge

Wed, 05/15/2019 - 13:38
Established in 2009, Qbic is a small chain of low-cost, boutique, urban hotels. It currently operates two hotels, one in London and one in Amsterdam, and will be opening two more, one in Brussels and one in Manchester. With a green and sustainable mindset, Qbic “Queue Up” New Logo and Identity for Qbic by Ragged Edge

Established in 2009, Qbic is a small chain of low-cost, boutique, urban hotels. It currently operates two hotels, one in London and one in Amsterdam, and will be opening two more, one in Brussels and one in Manchester. With a green and sustainable mindset, Qbic has developed its own custom room furniture that integrates a giant bed frame (including a bed and nooks and crannies for stuff) with a bathroom and all the necessary electrical wirings, allowing them to install a room in pretty much any space. An eye for quirky furniture and decor, makes these hotels a lot more attractive than your average budget hotel and a lot more memorable than your average large chain hotel. Recently, Qbic introduced a new identity designed by London, UK-based Ragged Edge.

Ragged Edge helped create a strategic platform that could inform every part of the Qbic experience, internally and externally. "We wanted to take Qbic's desire to do good, and amplify it into something bigger and more emotional" says Max Ottignon, Co-founder, Ragged Edge. "This led us to 'Welcome Character', a brand idea that's as distinct in the category as it is relevant to guests who want to be treated as individuals, not room numbers."Ragged Edge provided text New Logo and Identity for Qbic by Ragged Edge Logo.

The old logo looked fully like it belonged to any of the generic budget hotels that are a dime a dozen in Europe and provided no indication that this one was any different. Visually it was more or less (less, actually) fine and inoffensive. The new logo, with its relatively flamboyant "Q" is far more unique, interesting, and reflective of the personality of the hotels. I really like the big, bold, curly tail of the "Q", especially how it fills the counter space of the round letter to balance out the negative space (otherwise it would look like a giant hole) and the rounded-corners of A2-TYPE's Boing work well to soften the logo.

New Logo and Identity for Qbic by Ragged Edge Logo with patterns. The new visual identity is inspired by the hotel's physical layout, and the coming together of different people and ideas. And the tone of voice celebrates guests' quirks and eccentricities: weird is welcome.Ragged Edge provided text New Logo and Identity for Qbic by Ragged Edge Pattern inspiration.

I don't quite buy the rationalization for the blob patterns as coming from the layout of the hotel but they make for good eye candy and help further the quirky personality of the hotel while providing an endless range of configurations and applications for any application.

Your browser does not support the video tag. Your browser does not support the video tag. Social media posts. New Logo and Identity for Qbic by Ragged Edge Key cards.

The identity relies heavily on the patterns which look good and engaging now but I feel like they have a quick expiration date of one to two years. And perhaps that's not a terrible thing; being a small hotel that runs through applications quickly -- thinking of those key cards in particular -- it would be eas(ier) to introduce a new identity around the new logo. The color palette is nice and deserves a mention for not being the typical purple-red-blue color palette of the late-2010s.

New Logo and Identity for Qbic by Ragged Edge Signage. New Logo and Identity for Qbic by Ragged Edge Check-in area. New Logo and Identity for Qbic by Ragged Edge Sign. While Qbic's rooms are for overnight guests, the shared space is for everyone. So Ragged Edge and Qbic created a sub-brand with its own distinct character: Motley is a place for locals and guests to come together to eat, drink, work or play.Ragged Edge provided text New Logo and Identity for Qbic by Ragged Edge Motley graphics. New Logo and Identity for Qbic by Ragged Edge New Logo and Identity for Qbic by Ragged Edge Drinks menu. New Logo and Identity for Qbic by Ragged Edge Bottles.

As a bonus to this project, there are the materials for the restaurant, Motley, which would make a decent Friday Likes project on its own. The thin typewriter font for the logo is hipstery and fun while the blob patterns take on more figurative expressions and the funky rotating physical sign from the check-in area makes another appearance. The exterior signage with the thin stroke of the logo translated into a physical thing looks great.

New Logo and Identity for Qbic by Ragged Edge New Logo and Identity for Qbic by Ragged Edge Interior and exterior signage.

Overall, this is a good-looking update that is a better representation of the hotel experience and makes for a nice system that conveys that Qbic hotels are a place where you can get a good night's sleep and some decent avo toast.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/zzi2XYBrm6Q/new_logo_and_identity_for_qbic_by_ragged_edge.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_qbic_by_ragged_edge.php Wed, 15 May 2019 04:52:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_qbic_by_ragged_edge.php
Categories: News

Spotted: New Name and Logo for Galvanize

Tue, 05/14/2019 - 19:37
New Name and Logo for Galvanize Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/f3qtk_r9eMc/new_name_and_logo_for_galvanize.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_galvanize.php Tue, 14 May 2019 12:08:10 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_galvanize.php
Categories: News

Linked: 2019 Craft Beer Trends

Tue, 05/14/2019 - 16:37
CODO Design is back with this year's Craft Beer Branding and Packaging Trends report that includes Maximum Design, Minimal Branding (shown); Slashes; and Austin Design Wave among others. 2019 Craft Beer Trends Visit Link CODO Design is back with this year's Craft Beer Branding and Packaging Trends report that includes Maximum Design, Minimal Branding (shown); Slashes; and Austin Design Wave among others. http://feedproxy.google.com/~r/ucllc/brandnew/~3/MIWGFrwd_I4/2019_craft_beer_trends.php https://www.underconsideration.com/brandnew/archives/2019_craft_beer_trends.php Tue, 14 May 2019 06:08:44 -0600 https://www.underconsideration.com/brandnew/archives/2019_craft_beer_trends.php
Categories: News

Noted: New Logo and Identity for KBR by Teamm

Tue, 05/14/2019 - 16:37
(Est. 1837, previously Royal Library of Belgium) "KBR [a contraction of two names in two different languages: Koninklijke Bibliotheek and Bibliothèque royale] is the national scientific library and collects all Belgian publications. The institution preserves, manages and studies more than 8 million documents, a rich “Good Timing” New Logo and Identity for KBR by Teamm

(Est. 1837, previously Royal Library of Belgium) "KBR [a contraction of two names in two different languages: Koninklijke Bibliotheek and Bibliothèque royale] is the national scientific library and collects all Belgian publications. The institution preserves, manages and studies more than 8 million documents, a rich cultural and historical heritage. KBR provides access to all information in its collections, facilitates research and offers a broad cultural experience."

Design by
Teamm (La Louvière, Belgium)

Related links
Guidelines (in Dutch)

Relevant quote
The KBR logo is an hourglass, preceded by the letters KBR. The hourglass symbolises time, but it is also reminiscent of the infinity symbol.

Images (opinion after)

New Logo and Identity for KBR by Teamm Logo. New Logo and Identity for KBR by Teamm With tagline. New Logo and Identity for KBR by Teamm Letterhead. New Logo and Identity for KBR by Teamm Envelope. New Logo and Identity for KBR by Teamm Business cards. New Logo and Identity for KBR by Teamm ID card. New Logo and Identity for KBR by Teamm Brochure. New Logo and Identity for KBR by Teamm New Logo and Identity for KBR by Teamm Banners. New Logo and Identity for KBR by Teamm Tote bag. New Logo and Identity for KBR by Teamm Exterior graphics. New name presentation.

Opinion
The old logo I am guessing featured an abstraction of the library’s building and if it’s not, then I am unsure of what’s going on in that circle. The old name was long but clear. I wonder if many people referred to it as “KBR”, which would inform the new name, which is definitely shorter but, in such short form, not a name I would associate with a national library. Nonetheless, it makes for a far better logo and paired with a nice, minimal icon it works quite well. A combination of infinity symbol and hourglass, the icon has a nice mysterious ambiguity to it and within the context of a library, the icon can trigger a number of positive associations like the passage of time through books and knowledge, capturing a moment in time, or the infinite benefit of a library. This could easily be a corporate logo and, in that context, it would probably make me roll my eyes. The applications are fairly straightforward and make good use of the icon by making it big, making it colorful, making it punctuate sentences, using it as window, or using it to separate content. At times it’s too many hourglass icons in one application but they have good cause to be excited about using their icon. Overall, it has a slightly heavy corporate vibe but it’s a strong system and when infused with old-timey images and illustrations the corporate effect gets balanced out.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hPZjC2OLr0k/new_logo_and_identity_for_kbr_by_teamm.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kbr_by_teamm.php Tue, 14 May 2019 05:48:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kbr_by_teamm.php
Categories: News

Reviewed: New Logo and Identity for Opera Ballet Vlaanderen by Pentagram

Tue, 05/14/2019 - 13:37
Established in 2014 from the merger of Opera Vlaanderen (established 1907) and the Royal Ballet of Flanders (established 1969), Opera Ballet Vlaanderen (OBV) is the largest cultural institution in the Flanders region, the Dutch-speaking northern portion of Belgium. For both its opera and ballet productions “Any Way You Slice It” New Logo and Identity for Opera Ballet Vlaanderen by Pentagram

Established in 2014 from the merger of Opera Vlaanderen (established 1907) and the Royal Ballet of Flanders (established 1969), Opera Ballet Vlaanderen (OBV) is the largest cultural institution in the Flanders region, the Dutch-speaking northern portion of Belgium. For both its opera and ballet productions OBV brings together classic and contemporary sensibilities performing both in Antwerp, Belgium and touring internationally. The opera recently received the International Opera Award for Best Opera Company so you gotta know it's lit. This month, OBV introduced a new identity designed by London, UK-based Pentagram partner Marina Willer.

Pentagram partner Marina Willer and her team have worked closely with the directors to create a new visual expression of their mission statement - 'Never the Same'. Opera Ballet Vlaanderen prides itself on being a constant generator of new ideas and remarkable collaborations. The new identity had to reflect these ideas, as well as embodying the institution's role in the wider community and its work to develop talent, participation and education across and beyond the Flanders region.

To emphasise Opera Ballet Vlaanderen's dual role in expressing and promoting global cultural exchanges while strengthening and celebrating Flanders' strong, regional sense of identity, the new brand identity centres on the institution's Flemish name. By focusing on the abbreviation 'OBV', the goal has been to create a clear, concise symbol; easily recognised across the world.Pentagram provided text New Logo and Identity for Opera Ballet Vlaanderen by Pentagram Logo. There was also a strong desire to create an identity that reflected the movement and vitality that came with the merger of the Opera and Ballet companies. While built around typography, the new visual system is designed to express movement and transformation and embrace the transitory nature of performance art. It is both a response and a tribute to words of ballet director Larbi Charkaou - "dance is essentially transience. One movement disappears in the other. It is a temporary sketch of reality. Transience is a pacesetter for new hope."

The key concept of the new identity, however, is flexibility. Although designed to be deployed in a bold, confident manner and appear in large proportion, the three letters are always accompanied by the full name of the company -- Opera Ballet Vlaanderen, allowing OBV to speak in a subtler tone if required.Pentagram provided text Your browser does not support the video tag. Logo animation.

The old logo, in its rounded sans serif, was a little too friendly for an opera and ballet company -- perhaps more than friendly, it was overly safe and non-committal to a point of view or tone of voice but understandable being the first logo for the merged companies. The new logo does not play it safe and is certainly committed to establishing a stand-out personality. The faceted motion letters sidestep any and all clichés of either opera or ballet logos and manage to capture both the motion of dance and the reverberation of opera in a striking graphic approach. I love the energy of the logo and how it's able to convey motion without animation -- and how, when it's animated, it does it in an unconventional way. If I had one complaint it would be the italic "v" in contrast to the other two letters but I get that it represents the one word that identifies the location.

New Logo and Identity for Opera Ballet Vlaanderen by Pentagram Loose letters on image. New Logo and Identity for Opera Ballet Vlaanderen by Pentagram Season brochure. New Logo and Identity for Opera Ballet Vlaanderen by Pentagram New Logo and Identity for Opera Ballet Vlaanderen by Pentagram New Logo and Identity for Opera Ballet Vlaanderen by Pentagram New Logo and Identity for Opera Ballet Vlaanderen by Pentagram Various posters and ads.

In application, the letters can be separated in different ways and either the "O" or the "b" are enlarged to represent whether an ad or poster is promoting opera or ballet. I'm not sure if I like the colored logo on the applications or if all-white type would have been better -- I love the red and gold combination of Faust but the purple and black of Boléro isn't as powerful. Nonetheless, it's quite nice. The identity uses a thin-ish, deadpan-esque sans serif that works well as a contrast to the bold logo and strong imagery. Overall, a great example of how a classic cultural institution can adopt a non-traditional identity and maintain gravitas for purists and a jolt of excitement for new audiences.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/IqSMGe2eJeg/new_logo_and_identity_for_opera_ballet_vlaanderen_by_pentagram.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_opera_ballet_vlaanderen_by_pentagram.php Tue, 14 May 2019 04:57:55 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_opera_ballet_vlaanderen_by_pentagram.php
Categories: News

Spotted: New Logo for Lega Serie A by Ragù Communication

Mon, 05/13/2019 - 19:37
New Logo for Lega Serie A by Ragù Communication Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/z_Bd4fxi2tU/new_logo_for_lega_serie_a_by_ragu_communication.php https://www.underconsideration.com/brandnew/archives/new_logo_for_lega_serie_a_by_ragu_communication.php Mon, 13 May 2019 12:11:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_lega_serie_a_by_ragu_communication.php
Categories: News

Spotted: New Logo for Navy Pier by ColorJar

Mon, 05/13/2019 - 19:37
New Logo for Navy Pier by ColorJar Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/2GiOdtE5BPQ/new_logo_for_navy_pier_by_colorjar.php https://www.underconsideration.com/brandnew/archives/new_logo_for_navy_pier_by_colorjar.php Mon, 13 May 2019 12:03:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_navy_pier_by_colorjar.php
Categories: News

Linked: Logo Puzzles

Mon, 05/13/2019 - 16:37
Some clever puzzles-slash-rebuses by Grandison Taber that combine two icons/logos that add up to a famous name and other random things. Logo Puzzles Visit Link Some clever puzzles-slash-rebuses by Grandison Taber that combine two icons/logos that add up to a famous name and other random things. http://feedproxy.google.com/~r/ucllc/brandnew/~3/aExHGSJ1S6U/logo_puzzles.php https://www.underconsideration.com/brandnew/archives/logo_puzzles.php Mon, 13 May 2019 07:14:39 -0600 https://www.underconsideration.com/brandnew/archives/logo_puzzles.php
Categories: News

Noted: New Logo for Sears

Mon, 05/13/2019 - 16:37
(Est. 1886) "Sears, Roebuck and Company, colloquially known as Sears, is a chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1893. Formerly based at the Sears Tower in Chicago and currently headquartered in Hoffman Estates, Illinois, the operation began “Too Legit to Quit” New Logo for Sears

(Est. 1886) "Sears, Roebuck and Company, colloquially known as Sears, is a chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1893. Formerly based at the Sears Tower in Chicago and currently headquartered in Hoffman Estates, Illinois, the operation began as a mail ordering catalog company and began opening retail locations in 1925. The first location was in Evansville, Indiana. In 2005, the company was bought by the management of the American big box chain Kmart, which formed Sears Holdings upon completion of the merger. Sears had the largest domestic revenue of any retailer in the United States until October 1989, when Walmart surpassed it. In 2018, Sears was the 31st-largest retailer in the United States. After several years of declining sales, its parent company filed for Chapter 11 bankruptcy on October 15, 2018. Sears announced on January 16, 2019 it had won its bankruptcy auction and would shrink and remain open with 425 stores." (Wikipedia)

Design by
N/A

Related links
A lot stories with opinions about the new logo
2010 Brand New post

Relevant quote
The new icon was created to represent both home and heart, this shape also conveys motion through an infinity loop, reminiscent of one getting their arms around both home and life. The rings, like those of a tree trunk, show longevity. With home and heart at the center, the rings radiate and grow to encompass our broad assortment of products and services.

Images (opinion after)

New Logo for Sears Logo. New Logo for Sears Instagram posts. Promo video with new logo.

Opinion
Given how many 1980s retailers have disappeared in the last five years it’s kind of amazing that Sears is still around because it’s one of the most dated retail brands with very little keeping it top of mind with consumers. Yet here we are, as Sears exits bankruptcy not only keeping a number of stores open but even planning to open new, smaller stores. Back in 2010, Sears first moved away from its classic inline logo to what we have today, which is an extra bland Helvetica-esque wordmark in a light weight. Unmemorable and feeble. For the new logo, the wordmark has gotten a little bolder but the biggest surprise is the addition of an icon. An icon that wants to be everything — a home, a heart, an infinity loop, a washer and dryer (I made that last one up) — but ultimately is nothing. As a drawing, it’s fine but as a value-add to the Sears brand it’s fairly useless: if Sears has anything going for it is its name and the fact that the name has survived so many decades and this recent bankruptcy is a testament to its holding power. Diluting it with a gratuitous icon, at this point in its history, comes across as a desperate move for relevance. Execution-wise, we can not avoid the it-looks-like conversation because, yeah, it looks like the Airbnb logo which is very telling on the effectiveness of the Airbnb logo and even more telling of how easily people stop complaining that the Airbnb logo looks like male/female genitals. But back to Sears… Sears, I think, is on borrowed time as there is very little about its offering that will make it relevant for years to come and this new icon isn’t it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vS5Evr1__5U/new_logo_for_sears.php https://www.underconsideration.com/brandnew/archives/new_logo_for_sears.php Mon, 13 May 2019 06:01:08 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_sears.php
Categories: News

Reviewed: New Logo and Identity for Toyota

Mon, 05/13/2019 - 13:37
Established in 1937, Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. One of the leading auto manufacturers by volume of cars produced and revenue, Toyota is present pretty much all over the world (except for Australia) and employs more than “Red Square to the Rescue” New Logo and Identity for Toyota

Established in 1937, Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. One of the leading auto manufacturers by volume of cars produced and revenue, Toyota is present pretty much all over the world (except for Australia) and employs more than 369,000 people. Its Prius, introduced in 1997, has made Toyota the world's market leader in sales of hybrid electric vehicles. In the United States, Toyota is based in Plano, TX, and manages 16 car brands including many popular cars like the 4Runner, Camry, RAV4, and the Tacoma and Tundra pickup trucks. Earlier this year, Toyota introduced a refreshed identity. No design credit given.

A comprehensive online brand guidelines microsite can be found here. All images and quotes in this post are taken from there, where there is plenty more to see and read.

The Toyota brand represents our tenets of quality, reliability and durability. It also stands as a symbol to inspire people around the world to go to the places and do the things they've always dreamed of.

The staging platform is how we refer to the Toyota emblem when shown in the red surround. The staging platform allows the emblem to be anchored and impactful.Toyota brand guidelines New Logo and Identity for Toyota Logo. New Logo and Identity for Toyota Horizontal version. New Logo and Identity for Toyota 1-color versions. New Logo and Identity for Toyota Three different uses of the logo: for Toyota, for the tagline, and for individual car brands.

Any time a car manufacture logo loses its chrome skin is a good thing -- the idea that the logo must look like the actual metal badge on a car's grill has rarely been flattering for them. Toyota's evolution is particularly flattering as the old logo was clunky and didn't have the greatest finish. Once you remove the 3D effects the icon, to be honest, isn't that great but it looks infinitely better and now at least has a chance to be more interesting beyond another chrome thing. Placing the icon inside a red square gives it a little more presence and weight and pairing it with the black wordmark creates a logo with more impact. Even the 1-color versions look pretty convincing and make the icon stand out quite nicely. Its flexibility to accommodate the tagline or the individual car brands works quite well. Before this redesign I had never given the Toyota logo a second thought but this new approach gives it a somewhat elevated presence that I never associated with Toyota.

The Toyota Visual Identity System currently comprises six core elements that help unify and communicate our brands with consistency and clarity. They include our logos, the Let's Go Places tagline, the Toyota typography, photography styles, color palette and design layouts. Together they help convey the Toyota visual brand identity.Toyota brand guidelines New Logo and Identity for Toyota Identity elements. Typography provides a strong, unifying element and can help convey a consistent brand voice across various marketing communications. Our font is approachable, human and highly technical, and it has been conscientiously engineered. Utilizing our own typeface will help provide increased visibility and recognition across all touch points for both the brand and vehicles.Toyota brand guidelines New Logo and Identity for Toyota Custom type family by Monotype. A video explaining the type family can be found here.

There is more to the typeface explained in a video on this page (which I couldn't embed or download, sorry) and while, yes, a lot of the stuff in that video makes sense, the result is a solid fine -- it's as if Gotham and FF Din had a baby with Gotham's genes leading the way. Which is not a bad thing in any way and it has a solid look but it's also not anything we haven't seen in one form or another before.

New Logo and Identity for Toyota New Logo and Identity for Toyota Sample layouts.

The layouts are what got my attention the most. There is a strong confidence and directness to these that works very well for Toyota: rugged, direct, and unfussy. The logo in the red square works great as an anchor to all the variations.

New Logo and Identity for Toyota New Logo and Identity for Toyota New Logo and Identity for Toyota Toyota on various screens. New Logo and Identity for Toyota Billboard.

The one thing I really don't like is the italic tagline -- it stands out strangely among the otherwise utilitarian look of the type family. I find the "G" too big and distracting as well. And, personally, whenever I think of Toyota, in my mind I'm still going "You asked for it, you got it... Toyota" thanks to Billy Crystal.

New Logo and Identity for Toyota New Logo and Identity for Toyota Ads. New Logo and Identity for Toyota Car ad. New Logo and Identity for Toyota End tag. Variations on the end tag can be seen here. End tag animation at the end of this video. New Logo and Identity for Toyota Banners.

Overall, this isn't a major logo redesign but it's a huge improvement that, along with the well thought-out identity, gives Toyota a design dimension it didn't have before.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jbLTJLpsXFk/new_logo_and_identity_for_toyota.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_toyota.php Mon, 13 May 2019 05:17:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_toyota.php
Categories: News

Sponsored by Colorpong: Make Vector Aerobic

Mon, 05/13/2019 - 13:37
Colorpong.com is an unusual stock vector agency that brings a new perspective to the world of vector art. The creative studio, based in Hamburg, Germany, offers abstract vector concepts that are not like the typical vector graphics we are used to. archives/sponsored_colorpong_2_Connection.jpg" alt="" /> Examples “Colorpong” Make Vector Aerobic

Colorpong.com is an unusual stock vector agency that brings a new perspective to the world of vector art. The creative studio, based in Hamburg, Germany, offers abstract vector concepts that are not like the typical vector graphics we are used to.

Make Vector Aerobic Examples of Connection vector bundle.

Their unique approach is a result of many years of working experience in creative agencies. They observed corporate stock agencies provide the designers with standard images like icons for infographics, website design or basic line art. Colorpong understands that big brands need designs that go beyond this in order to retain their greatness and uniqueness. That is why in 2015 they decided to found their boutique stock agency. A suitable, affordable creative alternative to the corporate competition.

Make Vector Aerobic Dataism2 vector bundle overview. Make Vector Aerobic Dataism III in details.

Since then they developed at about 50 collections. They offer a range of products that center around the themes of space, data, digital art, geometry and experimentation. Every collection is a „vector celebration" of its own. With their attention to detail and passion for creative, unusual solutions they managed to build up a very diverse portfolio, which may also serve as a perfect source for inspiration. You will find visualizations of data that are akin to fireworks lighting up the night, spiral galaxies, stars, sound graphs and many more. These images will definitively add color, movement, and life to your next creative project. Each image could serve as a visual for a unique branding concept or stand as beautiful abstract art entirely on its own.

Make Vector Aerobic Vector brushes. Make Vector Aerobic Lines vector bundle.

Additionally, all images are vector graphics. You can scale them to all sorts of formats and edit the color, line thickness, etc. They can be used for all kinds of applications- digital and print. Colorpong also offers some free vector graphics and vector brushes for vector artworks that require a more painterly approach. Colorpong claims to "make vector aerobic." They achieve this goal by continually exploring and advancing new visual ideas.

Download with 30% discount code: BRAND NEW.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Ev_zz7ptInw/make_vector_aerobic.php https://www.underconsideration.com/brandnew/archives/make_vector_aerobic.php Mon, 13 May 2019 03:14:21 -0600 https://www.underconsideration.com/brandnew/archives/make_vector_aerobic.php
Categories: News

Announced: No Posts Until May 13

Thu, 05/09/2019 - 13:33
Small break this Thursday and Friday as I'm in Chicago to speak at Dieline Conference about, if not all, many things Brand New. “Reviewer Presenting at Dieline Conference” No Posts Until May 13

Small break this Thursday and Friday as I'm in Chicago to speak at Dieline Conference about, if not all, many things Brand New.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/z5xyqkN67AQ/no_posts_until_may_13.php https://www.underconsideration.com/brandnew/archives/no_posts_until_may_13.php Thu, 09 May 2019 06:22:50 -0600 https://www.underconsideration.com/brandnew/archives/no_posts_until_may_13.php
Categories: News

Spotted: New Name and Logo for Target's Roundel

Wed, 05/08/2019 - 16:33
New Name and Logo for Target's Roundel Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/fjnHFn-fvXI/new_name_and_logo_for_targets_roundel.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_targets_roundel.php Wed, 08 May 2019 07:40:26 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_targets_roundel.php
Categories: News

Spotted: New Logo for Dakota State University

Wed, 05/08/2019 - 16:33
New Logo for Dakota State University Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/lHMu_h3ovnw/new_logo_for_dakota_state_university.php https://www.underconsideration.com/brandnew/archives/new_logo_for_dakota_state_university.php Wed, 08 May 2019 06:16:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_dakota_state_university.php
Categories: News

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