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Updated: 2 hours 5 min ago

Linked: Color me Puzzled

Fri, 05/08/2020 - 18:01
Heinz Ketchup is releasing a limited edition puzzle that consists of 570 pieces that are all the exact same color: Ketchup. The puzzle will be given away to only 57 people in 17 different countries. (57 is Heinz's marketing hook that appears on all its Color me Puzzled Visit Link Heinz Ketchup is releasing a limited edition puzzle that consists of 570 pieces that are all the exact same color: Ketchup. The puzzle will be given away to only 57 people in 17 different countries. (57 is Heinz's marketing hook that appears on all its products, promoting "57 Varieties".) http://feedproxy.google.com/~r/ucllc/brandnew/~3/14XVbhUw9f0/color_me_puzzled.php https://www.underconsideration.com/brandnew/archives/color_me_puzzled.php Fri, 08 May 2020 08:25:11 -0600 https://www.underconsideration.com/brandnew/archives/color_me_puzzled.php
Categories: News

Noted: New Logo and Identity for Witzig by ThoughtMatter

Fri, 05/08/2020 - 18:01
(Est. 2020) "Witzig, which means 'witty' in German, provides specially curated products for dachshunds and their owners as well as an online community and blog with articles and content ranging from instructive 'How-Tos' to fun, informational articles. While you can buy the usual leashes, toys, “All Hail the Long Bois” New Logo and Identity for Witzig by ThoughtMatter

(Est. 2020) "Witzig, which means 'witty' in German, provides specially curated products for dachshunds and their owners as well as an online community and blog with articles and content ranging from instructive 'How-Tos' to fun, informational articles. While you can buy the usual leashes, toys, clothes and other items for your dog elsewhere, Witzig provides specially curated items made just for dachshunds and people who love them. Most importantly, Witzig provides a sense of belonging for a very special community."

Design by
ThoughtMatter (New York, NY)

Related links
N/A

Relevant quote
Drawing cues from dachshunds’ unique body shape, ThoughtMatter’s designs reflected the full nature of the breed, from the typefaces down to the illustrations. The logo was based on a strangely warped font -- a subtle nod to how dachshunds are a little weird too -- which ThoughtMatter customized for legibility and to add a hidden dachshund illustration in the letter forms. The agency also explored a range of illustration and photography styles as well as color palettes to differentiate design options. These concepts were then brought to life via animation and applied over various areas of the website and social media assets.

Images (opinion after)

New Logo and Identity for Witzig by ThoughtMatter Logo. Your browser does not support the video tag. Finding the dachshund in the "g". New Logo and Identity for Witzig by ThoughtMatter Guidelines. Your browser does not support the video tag. Website. New Logo and Identity for Witzig by ThoughtMatter New Logo and Identity for Witzig by ThoughtMatter Illustrations. New Logo and Identity for Witzig by ThoughtMatter New Logo and Identity for Witzig by ThoughtMatter Photo doodles. New Logo and Identity for Witzig by ThoughtMatter Merch.

Opinion
Ohno’s Blazeface has finally met the destiny it didn’t know it was waiting for: as the brand typeface for a brand about dachshunds. A more better union for either breed or font could not exist. The font’s small ascenders and descenders are simply too on point for the breed’s short legs and its bold and quirky aesthetic are a perfect match for their personality. To add to the match made in heaven, the clever folks at ThoughtMatter, found a dachshund already present in the loop of the “g”, it just needed to be let out. Sure, it’s not a perfect, high-fidelity depiction of the dog but it’s very easy to recognize and it’s a pleasure to do so. For the logo, Blazeface has been customized for better readability by opening up the counterspaces but on the website its deployed in its full, fat glory. There is not much in terms of application and the website serves as the only representation. It’s all fine and good on that end and the illustrations have some good personality to them. Overall, a quirky and lighthearted identity that hits all the right notes.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/i0nv2r8Euac/new_logo_and_identity_for_witzig_by_thoughtmatter.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_witzig_by_thoughtmatter.php Fri, 08 May 2020 05:36:04 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_witzig_by_thoughtmatter.php
Categories: News

Reviewed: Friday Likes 327: From Unified Brands, Dutchscot, and Switch

Fri, 05/08/2020 - 15:01
A serving of two thirds stencil and one third sans serif this week, with work from Auckland, London, and Oklahoma City. “From Unified Brands, Dutchscot, and Switch” Friday Likes 327

A serving of two thirds stencil and one third sans serif this week, with work from Auckland, London, and Oklahoma City.

Anathoth Farm by Unified Brands Anathoth Farm by Unified Brands

Anathoth Farm is a brand of jams and chutneys available in New Zealand made from real, whole fruit and vegetables sourced from local growers. The new identity, designed by Auckland, New Zealand-based Unified Brands, is a sophisticated evolution of what Anathoth had before, building on the combination of a stencil font and realistic illustration with an elegant flared sans serif stencil wordmark, an abstraction of the brand's containers with some plant goodness coming out of them, and nicely contrasting new illustrations for each flavor. (Small quibble: the "O" is not quite right as it has a super thin contrast that is not present in any of the other letters.) The composition of the design on the container looks so great, with the logo taking up a lot space, printed only in white, with the illustrations in the bottom in full color, with everything offset by the deep, rich colors of the jams and chutneys. I want to make that blackberry one my jam. See full project

Tamarind by Dutchscot Tamarind by Dutchscot

Tamarind, in the Mayfair district of London, UK, is one of the first Indian restaurants in the world to win a Michelin star. The identity and menus follow cues from the recently redesigned, airy and flower-infused space -- a couple of images can be seen here and here. Designed by London-based Dutchscot, the highlight of the project, for me at least, are the beautiful abstract interpretations of flowers made from dry powder, alluding to Holi, the popular ancient Hindu festival where people cover themselves in color. Printed on translucent paper on the menus, the flowers become even more unique and elegant and I love the interplay with the cover, where a thin curved stroke in gold foil stamp is the stem. Everything here, from materials to color palette to production method, exudes sophistication. See full project

Lively Beerworks by Switch Lively Beerworks by Switch

Lively Beerworks is a micro brewery in Oklahoma City, OK. The identity, designed by local firm Switch, revolves around a lovely (and lively) icon that is generously displayed on the can, taking up a good three quarters of the real estate, which is a nice change of pace from cans where primary logos take a back seat to more complex illustrations or layouts. The minimalist icon is supported by a minimalist type approach, with everything typeset in a single weight of Platform, which was overused for a while and I hadn't seen it used in some time. It works great in this project, in particular with the, um, lively color palette that makes everything feel happy, like good beer should. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/3xDzvDqy8hw/friday_likes_327.php https://www.underconsideration.com/brandnew/archives/friday_likes_327.php Fri, 08 May 2020 05:06:24 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_327.php
Categories: News

Spotted: New Logo for Leukaemia Foundation

Thu, 05/07/2020 - 20:57
New Logo for Leukaemia Foundation Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/n_arTXhL9Nk/new_logo_for_leukaemia_foundation.php https://www.underconsideration.com/brandnew/archives/new_logo_for_leukaemia_foundation.php Thu, 07 May 2020 10:50:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_leukaemia_foundation.php
Categories: News

Spotted: New Name and Logo for Bellhop

Thu, 05/07/2020 - 20:57
New Name and Logo for Bellhop Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oHKcd-EYE3k/new_name_and_logo_for_bellhop.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_bellhop.php Thu, 07 May 2020 10:39:38 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_bellhop.php
Categories: News

Linked: New FCSeal

Thu, 05/07/2020 - 17:57
After an "agency-wide contest that solicited proposals from Commission employees and contractors" the Federal Communications Commission (FCC) will be introducing a new seal -- designed by Umasankar Arumugam, Director at NCI Information Systems -- when it completes its move to new headquarters. New FCSeal Visit Link After an "agency-wide contest that solicited proposals from Commission employees and contractors" the Federal Communications Commission (FCC) will be introducing a new seal -- designed by Umasankar Arumugam, Director at NCI Information Systems -- when it completes its move to new headquarters. http://feedproxy.google.com/~r/ucllc/brandnew/~3/UJ2MzwwGRc0/new_fcseal.php https://www.underconsideration.com/brandnew/archives/new_fcseal.php Thu, 07 May 2020 07:54:58 -0600 https://www.underconsideration.com/brandnew/archives/new_fcseal.php
Categories: News

Noted: New Logo and Identity for Jamie Johnson by Nomad Studio

Thu, 05/07/2020 - 14:57
(Launched 2016) "Jamie Johnson is a British drama television show based on association football originally broadcast on CBBC in 2016. The series follows the self-titled character, portrayed by Louis Dunn at fictitious Kingsmount School (filmed in Nottingham), and features cameos by famous players, such as “Lightning in a Tube” New Logo and Identity for Jamie Johnson by Nomad Studio

(Launched 2016) "Jamie Johnson is a British drama television show based on association football originally broadcast on CBBC in 2016. The series follows the self-titled character, portrayed by Louis Dunn at fictitious Kingsmount School (filmed in Nottingham), and features cameos by famous players, such as Gary Lineker, John Stones and Steven Gerrard." (Wikipedia) Season 5 of the show premiers today.

Design by
Nomad Studio (London, UK)

Related links
Season 5 trailer

Relevant quote
Jamie Johnson is a boy with a dream and some serious football skills. His struggle to make it as a pro footballer while dealing with all the drama that life throws at him has turned JJ into a BBC iPlayer smash hit children’s TV show, with a fanatical following. Our job was to reboot the brand, ready for the next chapter, and a game-changing new season. The new identity is built around the iconic lightening bolt that we see in show. This is captured within the wordmark, as well as forming the wider graphic language.

Images (opinion after)

New Logo and Identity for Jamie Johnson by Nomad Studio Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Jamie Johnson by Nomad Studio Logo with bolts. New Logo and Identity for Jamie Johnson by Nomad Studio Shirt. New Logo and Identity for Jamie Johnson by Nomad Studio Bottles. New Logo and Identity for Jamie Johnson by Nomad Studio Billboard. New Logo and Identity for Jamie Johnson by Nomad Studio New Logo and Identity for Jamie Johnson by Nomad Studio Social media posts. New Logo and Identity for Jamie Johnson by Nomad Studio BBC iPlayer graphics.

Opinion
The old logo was more or less fine, with a bit of a Juventus vibe but definitely lacking in execution or ambition, which is understandable for a standalone show — sometimes it’s just a matter of having something, anything, out there but with increased viewership comes a bigger need to have something more attractive and merchandise-able. And the new logo is exactly that, a bolder, more over-the-top logo that is more exciting. The two “J”s as lightning bolts could use some finesse but the intention is instantly recognizable. The small blue thunder in the negative space is a fun touch, and I like how it’s crooked and connects the two ends of the “J”. The one thing I don’t like at all is the placement and sizing of the show’s name — it looks awkward and weak. It would have been better to create a secondary version with more interesting type going in a circle outside the monogram. The secondary graphics are great, with the crooked bolts in white and blue, looking like comic book graphics. With those graphics in place, pretty much anything can be turned into merchandise that’s perfect for fans of the show. Overall, while the logo could use some tweaks here and there, this feels just right for the show and its young audience.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/IDcwYRHDCAo/new_logo_and_identity_for_jamie_johnson_by_nomad_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_jamie_johnson_by_nomad_studio.php Thu, 07 May 2020 05:44:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_jamie_johnson_by_nomad_studio.php
Categories: News

Reviewed: New Logo and Packaging for Seedible by Miss Sz and Sourdough

Thu, 05/07/2020 - 14:57
Established in 2018, Seedible is a small brand of sesame seed butter, a nut-free, nutrient-rich peanut butter alternative that is organic, vegan, kosher and free of gluten, soy, and dairy. Created by New York-based Daniel Aronhime, who was born in Israel, where sesame seeds are “Open Sesame” New Logo and Packaging for Seedible by Miss Sz and Sourdough

Established in 2018, Seedible is a small brand of sesame seed butter, a nut-free, nutrient-rich peanut butter alternative that is organic, vegan, kosher and free of gluten, soy, and dairy. Created by New York-based Daniel Aronhime, who was born in Israel, where sesame seeds are used on a lot of dishes, Seedible sources its sesame from Humera, Ethiopia, and pairs it with dates from Tunisia, pure vanilla from Madagascar, sunflower seeds from Bulgaria, and sea salt from the less exotic Redmond, UT. In preparation for expansion at mass retailers across the country, Seedible recently introduced a new identity designed by Brooklyn, NY-based Miss Sz and Sourdough.

As a leading design principle, the brand identity started with something familiar and core to the product itself, taking cues on how seeds scatter. From the wordmark, typography and photography style, the concept of scattered brought a personality to the brand that is unfussy and playful at heart. A play on words of "Not Nuts", not only suggests what the product is (or rather is not), while also establishing a playful brand tone of voice.Miss Sz project page New Logo and Packaging for Seedible by Miss Sz and Sourdough Logo. New Logo and Packaging for Seedible by Miss Sz and Sourdough Alternate composition. New Logo and Packaging for Seedible by Miss Sz and Sourdough Avatar version.

The old logo wasn't amazing but it was perfectly acceptable with a curved abstraction of a sesame plant and a matching wordmark in the same curve and thickness, executed proficiently. The new logo loses the sesame plant and introduces a playful logo where the letters drop below the baseline as if they were seeds going into the ground. It's perhaps a slightly more challenging interpretation for the consumer than the literal plant with seeds but I think it's clear enough to make most people smile about it, especially in the more "chaotic" versions. I like how they have maintained emphasis on "SEED" by always keeping those four letters together and crumbling the rest. This is a good use of a deadpan sans serif where it's infused with some playfulness.

New Logo and Packaging for Seedible by Miss Sz and Sourdough Tote bag and business card. New Logo and Packaging for Seedible by Miss Sz and Sourdough Wild postings.

There aren't a lot of non-packaging applications and the business-y ones are not the most exciting but maybe they don't need to be. A little color could help. The wild postings are much more entertaining with the nut puns -- "A little crazy but not nuts" is really good -- in the same crumbly style as the logo.

New Logo and Packaging for Seedible by Miss Sz and Sourdough Packaging, before and after.

Like the old logo, the old packaging was perfectly acceptable, although I feel like those nautical-like stripes have been applied to so many artisanal products across all categories that you could build a whole store of them. The new packaging, or well, the new label, is a lot more confident in placing the brand first and product second -- whereas before "SESAME BUTTER" was the main focus, it is now "SEED
IB
L
E"
which will help the product gain more brand recognition.

New Logo and Packaging for Seedible by Miss Sz and Sourdough Packaging. New Logo and Packaging for Seedible by Miss Sz and Sourdough Variations (creamy, crunchy, and chocolate).

The color variations, in the pastel tones, for the different types of butter could be a little subtle for quick shelf recognition and the typography that specifies the variations may not be obvious enough, which would be my only main criticism as I really enjoy the overall presentation of the product. I don't think the packaging is, like, great-great but it has personality and isn't afraid of being different, which is emphasized by the hero photography that's messy and chaotic and, maybe it's because I have kids and dogs, but these are basically scenes from my kitchen counter on a Tuesday and I'd be okay with licking off all the sesame butter that's spilled.

New Logo and Packaging for Seedible by Miss Sz and Sourdough New Logo and Packaging for Seedible by Miss Sz and Sourdough Hero images. Photography by Gabriel Cabrera. Your browser does not support the video tag. New Logo and Packaging for Seedible by Miss Sz and Sourdough Instagram content.

Overall, this strikes an interesting balance of being a hip-looking, health-conscious product and a charming, decadent treat. I love me some nut butter and I would definitely give this a try based on presentation alone.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TaDtUMcKtFU/new_logo_and_packaging_for_seedible_by_miss_sz_and_sourdough.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_seedible_by_miss_sz_and_sourdough.php Thu, 07 May 2020 04:34:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_seedible_by_miss_sz_and_sourdough.php
Categories: News

Spotted: New Logo and Identity for Helix Energy Solutions by Design and Code

Wed, 05/06/2020 - 20:57
New Logo and Identity for Helix Energy Solutions by Design and Code Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/3avk2B6tX5M/new_logo_and_identity_for_helix_energy_solutions_by_design_and_code.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_helix_energy_solutions_by_design_and_code.php Wed, 06 May 2020 11:00:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_helix_energy_solutions_by_design_and_code.php
Categories: News

Spotted: New Logo for Palo Alto Networks

Wed, 05/06/2020 - 20:57
New Logo for Palo Alto Networks Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sP2TzBSR7-E/new_logo_for_palo_alto_networks.php https://www.underconsideration.com/brandnew/archives/new_logo_for_palo_alto_networks.php Wed, 06 May 2020 10:55:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_palo_alto_networks.php
Categories: News

Linked: JumpBalanceMan

Wed, 05/06/2020 - 17:56
Kind of ironic that amidst the never-ending ownership battle for who benefits from coming up with the original concept of Michael Jordan's famous pose that led to the creation of the iconic Jumpman logo that exists in the Nike universe, Jordan was wearing New Balance JumpBalanceMan Visit Link Kind of ironic that amidst the never-ending ownership battle for who benefits from coming up with the original concept of Michael Jordan's famous pose that led to the creation of the iconic Jumpman logo that exists in the Nike universe, Jordan was wearing New Balance sneakers in the first (arguably, original) photo. http://feedproxy.google.com/~r/ucllc/brandnew/~3/l3RS7l9KKDU/jumpbalanceman.php https://www.underconsideration.com/brandnew/archives/jumpbalanceman.php Wed, 06 May 2020 08:16:38 -0600 https://www.underconsideration.com/brandnew/archives/jumpbalanceman.php
Categories: News

Noted: New Logo and Identity for Earnd by venturethree

Wed, 05/06/2020 - 17:56
(Est. 2018) "Earnd is a real-time pay app made possible by Greensill, the world's leading provider of working capital finance. Earnd allows workers to access their pay as soon as they finish a day's work and at no cost to them." “A Penny Earnd is a Penny Spent” New Logo and Identity for Earnd by venturethree

(Est. 2018) "Earnd is a real-time pay app made possible by Greensill, the world's leading provider of working capital finance. Earnd allows workers to access their pay as soon as they finish a day's work and at no cost to them."

Design by
venturethree (London, UK)

Related links
N/A

Relevant quote
With the purpose to ‘help people take control of the money they’ve earned’, the Earnd brand is built on the belief that it is a right not a privilege to be paid as you earn.

The Earnd switch symbol represents the shift from outdated, delayed payment systems and cycles of the past, towards a real-time pay revolution. Control is at the brand’s heart, beginning with the switch symbol. The photography and art direction champions everyday people, while movement is core to Earnd’s digital experience.

Earnd’s identity and tone of voice have been designed to feel both trustworthy and authoritative for employers and revelatory and liberating for employees. venturethree created a brand system that can flex between the two audiences.

Images (opinion after)

New Logo and Identity for Earnd by venturethree Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Earnd by venturethree Color variations. New Logo and Identity for Earnd by venturethree New Logo and Identity for Earnd by venturethree New Logo and Identity for Earnd by venturethree Visual language. New Logo and Identity for Earnd by venturethree New Logo and Identity for Earnd by venturethree App UI. New Logo and Identity for Earnd by venturethree Posters. New Logo and Identity for Earnd by venturethree Ad. Brand video.

Opinion
The old logo was… well, it wasn’t much, just a Grotesque sans serif with a gradient in it. It was fine but, also, yawn. The new logo introduces a power-switch “e” monogram/icon to hint at the instant nature of the service: slide and get paid. The new logo joins a growing collection of power-switch logos — Exhibit A, Exhibit B — that are all fine and appropriate but where each newer entry feels less original. This one has the benefit of including an “e” in it but pretty soon this motif will become a cliché. Bringing back the attention to this particular logo, I like what the motif stands for and how it’s executed — although I think an opportunity was missed in animation to make the “e” much more slide-able. The wordmark is fine and follows the rounded-corner cues of the icon to create a soft-looking logo. The color palette is quite nice and a welcome respite from the bright colors of fintech. There aren’t many applications, most of them revolve around the app and visual language of sliders with gradients — it’s all alright. The two more tangible applications of the posters and print ad feel like they are half-finished, almost as if the launch date got pushed earlier and they couldn’t finish fleshing out the comps. Still, overall, there is potential here somewhere with a solid start in the logo and slider visuals.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/kD3eLL9Fs7Q/new_logo_and_identity_for_earnd_by_venturethree.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_earnd_by_venturethree.php Wed, 06 May 2020 07:38:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_earnd_by_venturethree.php
Categories: News

Reviewed: New Logo and Identity for Design Pasar by Foreign Policy

Wed, 05/06/2020 - 14:56
First celebrated in 2019, Design Pasar is a festival in Singapore with the mission of bringing design, craft, and arts to the community and, specifically to the neighbors of the organizers -- Foreign Policy, Roger&Sons, and The General Co. -- whose businesses are located in “It’s a Seller’s Market” New Logo and Identity for Design Pasar by Foreign Policy

First celebrated in 2019, Design Pasar is a festival in Singapore with the mission of bringing design, craft, and arts to the community and, specifically to the neighbors of the organizers -- Foreign Policy, Roger&Sons, and The General Co. -- whose businesses are located in a recently refurbished warehouse in the hip neighborhood of Jalan Besar, where many of the traditional hardware businesses reside. The festival is inspired by and adapted from the traditional Pasar Malams (Pasar means Market; Malam means night) which, as their name implies, are evening and night markets that pop up across Indonesia, Malaysia, Brunei, and Singapore but instead of just food and knick-knacks, Design Pasar aims to give the public greater access to affordable design and locally-designed and locally-made goods, arts, and music, all while elevating the neighborhood experience. The identity for the event has been designed by Foreign Policy.

The theme for this edition of Design Pasar is about sticking together as a community. It is also paying tribute to Singapore National Day and celebrating how far Singapore has come so far today with a thriving and growing creative industry and community. The brand visual identity takes the cue from the shapes of objects found in this hardware industry dominant neighborhood. These shapes are designed as stickers so that anyone can create and design their own tote bag or poster with these stickers - an analogy of the mission of Design Pasar - which is to get everyone to be creative and to participate in design. #LetsStickTogetherForeign Policy provided text Your browser does not support the video tag. Logo and shape animation.

There is not much to the logo but I don't mean that in a bad way. Typeset in a funky, industrial-looking font, it's the first of many references to the neighborhood's hardware business residents and shown above is only one of its infinite configurations (which you will see in application further below). I can't state that I am a fan of the logo or its different layouts but I do enjoy how it starts to set the tone for the looseness of the applications. The secondary shapes are fun, looking like toy versions of nuts, bolts, and general random pieces of hardware -- I like the moment where the shapes join together into an abstract "DP". The muted color palette helps keep this in grown-up territory because it would be very easy for this to feel like a kid-focused identity.

Your browser does not support the video tag. Your browser does not support the video tag. Bonus animations. New Logo and Identity for Design Pasar by Foreign Policy Typography treatment. New Logo and Identity for Design Pasar by Foreign Policy New Logo and Identity for Design Pasar by Foreign Policy Invitation.

The applications start to get a little more fun with a free-for-all of typographic shenanigans where baselines and text orientations don't exist or matter, yet all remains readable. In way, it's a kind of designer flex and could be dismissed as just that, with the materials catering to the creative class, but ultimately this was for the general public and the design doesn't shy away from being a little "difficult".

New Logo and Identity for Design Pasar by Foreign Policy New Logo and Identity for Design Pasar by Foreign Policy Tote bag, before stickers. Your browser does not support the video tag. Customizing the tote bag with stickers. New Logo and Identity for Design Pasar by Foreign Policy Tote bag, after stickers.

To be perfectly honest, the biggest reason this project gets a full review is because of this bag. I love that it's crystal clear, I love the clunky typography on it, I love the size, and I love how it can be customized. With so many tote bags ever, this is one of the few that stands out. And it's real, not just a comp or mock-up.

New Logo and Identity for Design Pasar by Foreign Policy Coupon. New Logo and Identity for Design Pasar by Foreign Policy Banners. New Logo and Identity for Design Pasar by Foreign Policy T-shirt. New Logo and Identity for Design Pasar by Foreign Policy New Logo and Identity for Design Pasar by Foreign Policy New Logo and Identity for Design Pasar by Foreign Policy New Logo and Identity for Design Pasar by Foreign Policy New Logo and Identity for Design Pasar by Foreign Policy Scenes from the event. Event summary video.

Overall, the identity benefits from being for a small-scale event that's all about creativity and crafts so it doesn't have the same challenges of something like, I dunno, CES or Comic-Con, but it's still fun to see the off-kilter approach for a Singaporean audience and attention to detail that went into it, from coupons to vendor stall signs to the different cut shapes of the banners -- it definitely beats the identity and presentation of the hundreds of generic neighborhood art and craft festivals that pop up in the U.S.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/IJ7o6M2_fWs/new_logo_and_identity_for_design_pasar_by_foreign_policy.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_design_pasar_by_foreign_policy.php Wed, 06 May 2020 04:52:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_design_pasar_by_foreign_policy.php
Categories: News

Spotted: New Logo for Hanover College done In-house

Tue, 05/05/2020 - 20:56
New Logo for Hanover College done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hOSAe4nGh1g/new_logo_for_hanover_college_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_hanover_college_done_in_house.php Tue, 05 May 2020 12:28:07 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_hanover_college_done_in_house.php
Categories: News

Spotted: New Logo for HP Omen

Tue, 05/05/2020 - 20:56
New Logo for HP Omen Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/5xJzCP5WtOg/new_logo_for_hp_omen.php https://www.underconsideration.com/brandnew/archives/new_logo_for_hp_omen.php Tue, 05 May 2020 12:20:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_hp_omen.php
Categories: News

Linked: McDonald's Logo is an M (Satire)

Tue, 05/05/2020 - 17:56
The Onion with some logo humor: Man finally sees that the McDonald's logo is an "M" after a friend points it out. McDonald's Logo is an M (Satire) Visit Link The Onion with some logo humor: Man finally sees that the McDonald's logo is an "M" after a friend points it out. http://feedproxy.google.com/~r/ucllc/brandnew/~3/PqwqPwiwWq0/mcdonalds_logo_is_an_m_satire.php https://www.underconsideration.com/brandnew/archives/mcdonalds_logo_is_an_m_satire.php Tue, 05 May 2020 08:14:07 -0600 https://www.underconsideration.com/brandnew/archives/mcdonalds_logo_is_an_m_satire.php
Categories: News

Noted: New Logo and Identity for Hyber by Bedow

Tue, 05/05/2020 - 17:56
(Est. 2016) "Hyber was launched with a mission to make rental a trusted consumption habit among families so that children can grow up with quality while doing the environment a favour. Hyber is a rental platform for short use, long lasting children's products. Imagine all “Running Around in Circles” New Logo and Identity for Hyber by Bedow

(Est. 2016) "Hyber was launched with a mission to make rental a trusted consumption habit among families so that children can grow up with quality while doing the environment a favour. Hyber is a rental platform for short use, long lasting children's products. Imagine all the necessities a child needs growing up. Everyone can do something. Even small things to make the planet a better place. That's why we started Hyber, and together with thousands of families across Sweden we are now making an important positive impact. We call it - Small Circles. Big Impact. So far, the kids in our community have together grown 16 000+ cm and saved 629 000kg CO2e. And yet, we have only seen the beginning of this movement."

Design by
Bedow (Stockholm, Sweden)

Related links
Bedow project page

Relevant quote
As Hyber scales up its services across Sweden, they have partnered with design studio Bedow to develop a new and engaging visual identity built around the tagline ‘small circles big impact.’ The identity highlights the wider effects of making sustainable consumer decisions every day and emphasises the collective power of individual children to make a big impact when their parents pool resources.

“Visually, we think of children as small, circular cycles,” says Perniclas Bedow, creative director of Bedow. “Individually they may be small, but as a collective they can make a big impact. This idea became the foundation of the Hyber identity in which individual circular forms are used as the building blocks of the wider brand.”

Bedow, who has young kids himself and is a Hyber member, summarises the identity as “a flexible tool that offers the brand multiple opportunities to tailor its communications to various platforms and media.” In addition to a new semicircular logotype, the Hyber identity includes a seasonal palette and abstract patterns that evoke spring, summer, autumn and winter. “We wanted to frame the products simply in the environments in which they’re used: rain, sleet, snow, sun and wind,” says Bedow. “This is accompanied by a custom typeface that suggests a childlike naivety without being unrefined, to ensure the brand maintains a premium feel. Together, we hope these elements provide a flexible solution that allows the team at Hyber to vary their tone and messaging for a variety of different purposes as they grow.”

Images (opinion after)

New Logo and Identity for Hyber by Bedow Logo. Your browser does not support the video tag. Your browser does not support the video tag. Logo animations. New Logo and Identity for Hyber by Bedow Patterns/textures. New Logo and Identity for Hyber by Bedow New Logo and Identity for Hyber by Bedow Custom typeface. Your browser does not support the video tag. Seasonal variations. New Logo and Identity for Hyber by Bedow Type treatments. New Logo and Identity for Hyber by Bedow Photography/texture treatments. New Logo and Identity for Hyber by Bedow Website. Your browser does not support the video tag. Your browser does not support the video tag. Instagram content. New Logo and Identity for Hyber by Bedow New Logo and Identity for Hyber by Bedow Out of home advertising. New Logo and Identity for Hyber by Bedow Plastic shipping bag. New Logo and Identity for Hyber by Bedow New Logo and Identity for Hyber by Bedow Tote bags.

Opinion
The old logo was pretty charming with the dapper fox peering into a telescope. I could see an alternate version of this project where it evolves into a crisp geometric abstraction for added functionality in application. The new logo, though, in this version, sends the fox packing and introduces a playful wordmark constructed from half circles in honor of the company’s motto of “small circles big impact”. Some of the letters come off as a little clumsy for my taste — looking at you “e” and “r” — but the overall effect does exude a child-like innocence that a standard font wouldn’t capture. The logo works best, for me, when each piece is a different color/texture because when it’s a single color, the more unified letterforms are not fully pleasant, for me. A serif and a series of textures/patterns in a chalk-y, hand-drawn aesthetic add to the charm of the project and if that wasn’t enough, cute Swedish kids parading out in the world complete the emotional-tug circle. In application, things come together nicely and loosely with more half circles as masks and backgrounds with the rest of the elements interacting seamlessly. Overall, this is pretty spot-on for the target audience of world-mindful, budget-conscious parents who appreciate a good Instagram-able child — and, yeah yeah, because they love them too.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/v06MhFZK-ro/new_logo_and_identity_for_hyber_by_bedow.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hyber_by_bedow.php Tue, 05 May 2020 07:43:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hyber_by_bedow.php
Categories: News

Reviewed: New Logo and Identity for Pier 70 by dn&co

Tue, 05/05/2020 - 14:56
Located in San Francisco's Potrero Point neighborhood, Pier 70 was a large industrial site during the two World Wars and was home to Union Iron Works, which opened the first west coast steel shipyard there in the 1880s, which was purchased by Bethlehem Steel in “Pier Pressure” New Logo and Identity for Pier 70 by dn&co

Located in San Francisco's Potrero Point neighborhood, Pier 70 was a large industrial site during the two World Wars and was home to Union Iron Works, which opened the first west coast steel shipyard there in the 1880s, which was purchased by Bethlehem Steel in 1905 -- in its peak during WWII, more than 18,000 people worked at Pier 70. As activity stopped in the 1980s, the city became the owner, and the area has been basically closed since then. In 2017, a $120-million, 15-year master plan was approved to develop the area into a 28-acre waterfront neighborhood that will have 9 acres of waterfront parks, playgrounds, and recreation; up to 2,000 new homes; between 1 and 1.75 million square feet of new office space; 90,000 square feet dedicated to arts non-profit space; 60,000 square feet for production and small manufacturing; and 115,000 square feet of retail and neighborhood amenities, set to open in phases with the first one in 2022. As the master plan is starting to become a reality, Pier 70 recently introduced an identity for the development designed by London, UK-based dn&co.

In a city going through fierce debates about the loss of identity, we created a brand that looked instead at the key ingredients that have always made San Francisco great: its creativity, its openness and its relationship to the Bay. The identity for this former shipyard signals a powerful renaissance of Pier 70s industrial roots with a bold and distinctive visual language that's a love letter to San Francisco.dn&co project page Your browser does not support the video tag. Logo introduction/animation. The revitalisation of Pier 70 sees the restoration of its most iconic buildings. This includes Building 15 and its incredible 50-foot-high steel frame, which has been turned into a gateway that you drive through into the new pier. This piece of repurposed architecture was the inspiration for Pier 70's signature marque and graphic language.

Bold, bright and refreshing for this post-industrial landscape, Pier 70's powerful pattern language is expressed in colours that reference this unique city -- rust orange, sea blue, steel-painted pink -- and paired with a highly impactful typeface with echoes of the pier's working past.dn&co project page New Logo and Identity for Pier 70 by dn&co Logo.

The old logo was decent in its literal depiction of what the pier was about -- ships, construction, old buildings -- and probably served the developer well as an identifier for the project but as a long-term solution to attract top-tier office and retail tenants as well as being an aspirational place to live, work, and recreate in, it wasn't the most well-suited. The new logo has a strong, industrial personality that maybe leans too heavily into the office space/real estate aspect of the development and not enough on its potential as a community destination... meaning that the logo feels a little cold and too polished -- it's not exactly inviting. In terms of its execution, I like the abstraction of the steel frame into a chevron-esque icon and I will always support the choice of any of the condensed variations of Druk... just look at that "7".

New Logo and Identity for Pier 70 by dn&co Guidelines. Your browser does not support the video tag. Patterns. Your browser does not support the video tag. Messaging. New Logo and Identity for Pier 70 by dn&co Business cards. New Logo and Identity for Pier 70 by dn&co Brochure covers. New Logo and Identity for Pier 70 by dn&co Wild postings.

The identity doubles down on the angles established by the icon and builds on a library of hard-angle patterns that are softened through a nice color palette that adds some warmth to the otherwise cold elements. Used large and prominently, the patterns convey the future vibrancy of the neighborhood and do manage to make this feel San Francisco-y with an upscale festive/industrial aesthetic. I kind of wish some of the subtlety from the guideline layouts would transfer to the applications as a contrast to the bold-all-the-time graphics.

New Logo and Identity for Pier 70 by dn&co New Logo and Identity for Pier 70 by dn&co Advertising. New Logo and Identity for Pier 70 by dn&co Website. New Logo and Identity for Pier 70 by dn&co Instagram Stories.

Overall, this feels just right for the master plan development, which means well with its open spaces and dedicated space to the arts and non-profits but that will ultimately rely on the affluence of corporate, retail, and real estate players to make this a viable commercial effort and I think that's where the identity works best -- making this look like the slick new frontier of San Francisco with just enough grit to make it feel raw and exciting.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ybZ6UewwhJ4/new_logo_and_identity_for_pier_70_by_dnco.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pier_70_by_dnco.php Tue, 05 May 2020 04:56:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pier_70_by_dnco.php
Categories: News

Spotted: New Logo and Identity for Inkl by Self-titled

Mon, 05/04/2020 - 20:56
New Logo and Identity for Inkl by Self-titled Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TZsLTGTIQG0/new_logo_and_identity_for_inkl_by_self_titled.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_inkl_by_self_titled.php Mon, 04 May 2020 10:40:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_inkl_by_self_titled.php
Categories: News

Spotted: New Logo for Cox Media Group done In-house (as a Contest)

Mon, 05/04/2020 - 20:56
New Logo for Cox Media Group done In-house (as a Contest) Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/2tG5qRJsVxQ/new_logo_for_cox_media_group_done_in_house_as_a_contest.php https://www.underconsideration.com/brandnew/archives/new_logo_for_cox_media_group_done_in_house_as_a_contest.php Mon, 04 May 2020 10:32:32 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_cox_media_group_done_in_house_as_a_contest.php
Categories: News

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