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Updated: 2 hours 23 min ago

Spotted: New Logo for Dermstore by Slate

Thu, 08/15/2019 - 20:50
New Logo for Dermstore by Slate Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/503-Yu8bKyY/new_logo_for_dermstore_by_slate.php https://www.underconsideration.com/brandnew/archives/new_logo_for_dermstore_by_slate.php Thu, 15 Aug 2019 12:47:08 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_dermstore_by_slate.php
Categories: News

Linked: Logo Archive#4

Thu, 08/15/2019 - 17:50
The latest edition of LogoArchive by Richard Baird features architecture-themed logos and it's yet another winner. Logo Archive#4 Visit Link The latest edition of LogoArchive by Richard Baird features architecture-themed logos and it's yet another winner. http://feedproxy.google.com/~r/ucllc/brandnew/~3/F1r9XbOsM-Y/logo_archive4.php https://www.underconsideration.com/brandnew/archives/logo_archive4.php Thu, 15 Aug 2019 08:04:41 -0600 https://www.underconsideration.com/brandnew/archives/logo_archive4.php
Categories: News

Noted: New Name and Logo for AT&T TV Now

Thu, 08/15/2019 - 17:50
(Est. 2016, previously DIRECTV NOW) "AT&T TV Now is an American streaming television service owned by AT&T, which launched on November 30, 2016. As of the second quarter of 2019, the service has 1.3 million subscribers." (Wikipedia) “How About Never?” New Name and Logo for AT&T TV Now

(Est. 2016, previously DIRECTV NOW) "AT&T TV Now is an American streaming television service owned by AT&T, which launched on November 30, 2016. As of the second quarter of 2019, the service has 1.3 million subscribers." (Wikipedia)

Design by
N/A

Related links
AT&T press release

Images (opinion after)

New Name and Logo for AT&T TV Now Logo. New Name and Logo for AT&T TV Now Logo reveal.

Opinion
The whole DIRECTV and AT&T universe has gotten a little more confusing with this change, because it means not only the change from DIRECTV NOW to AT&T TV Now but also the introduction of AT&TV, which is not the same, yet has the same name basis. The Verge tries to explain it but it’s still confusing and not that it matters that much because this is all a visual and enunciation trainwreck. DIRECTV has always sort of flowed, with one “T” bridging “Direct” and “TV” with a single “T” sound. Now you have two “T”s leading up to a third “T” with an awkward pause in between. AT&T TV just isn’t that catchy. But enough about that… the old logo wasn’t great but it was somewhat clever in its embedding of the AT&T globe inside the name creating a link between the two brands — a link, btw, that I still don’t think of intuitively as to me they are two very separate brands — and it would have all been swell if “NOW” were the same visual weight as “DIRECTV” but, no, someone went out of their way to make it just slightly lighter. The new logo, though, has many more offensive traits, beginning with the “tv” ligature, which, just… no. It’s not only unnecessary but so forced, especially given that the “v” would naturally tuck nicely into a lowercase “t” with a short arm. Then there is the addition of “NOW” in small caps, which in principle is fine but here it looks clunky and oddly sized. The whole thing feels like a patchwork of graphic solutions to impromptu business decisions, as if they came up with AT&T TV first and made a logo, then someone said “Hey, how about a streaming service called AT&T TV Now?” and someone said “Brilliant! Add ‘Now’ to that logo we did” to which someone replied “But where do we put it?” to which the other person said “Where it least makes sense please.” It’s been a while since we have had a real clunker of a logo, so thank you AT&T.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/xMNyvDXSGkA/new_name_and_logo_for_att_tv_now.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_att_tv_now.php Thu, 15 Aug 2019 07:41:21 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_att_tv_now.php
Categories: News

Reviewed: New Name, Logo, and Packaging for TNX by Open

Thu, 08/15/2019 - 14:50
Established in 2005, Shekulo Tov is an organization in Israel that provides various opportunities for people with mental disabilities to develop vocational abilities to be able to work in society and live independently. A service of the Israeli Ministry of Health, the Ministry of social “No, Thank YOU” New Name, Logo, and Packaging for TNX by Open

Established in 2005, Shekulo Tov is an organization in Israel that provides various opportunities for people with mental disabilities to develop vocational abilities to be able to work in society and live independently. A service of the Israeli Ministry of Health, the Ministry of social affairs and social services, and the Israeli Ministry of Defense, Shekulo Tov offers opportunities like becoming dog walkers, working at cafés or bookstores, and working at production plants where they are involved in the end to end production of chocolate, candles, soaps, paper products, and sweets, which are sold online and at pop-up locations under the name of Erkuti, which is what we are here to talk about. Renamed TNX, short for "Thanks", this new brand is meant to make the initiative feel less like a charity and more like a mainstream, well-rounded business that, as a major bonus, has the benefit of helping people with mental disabilities. (No website available yet.) The new identity and packaging have been designed by Tel-Aviv, Israel-based Open.

New Name, Logo, and Packaging for TNX by Open Samples of the old look.

The previous look was fine, very earthy, homey, and cutesy. A little all over the place in terms of design approaches, but I don't think brand consistency or major shelf presence was a concern. Overall, it got the job done.

The positioning conceived for TNX, small gifts with high added value, assists in clearly identifying the products sold by TNX as hand-made products created by individuals dealing with mental challenges and employed by Shekulo Tov Group's various enterprises. One of TNX's most significant attributes is the otherwise unlikely bond it creates between different groups such as the mainstream and stigmatized, social organizations and commerce, business and rehabilitation, quality gifts and reasonable pricing as well as hand-made items and genuine people. It was therefore only natural to define the brand essence as "unexpected connections" which authentically reflects the chain's work.Open project page New Name, Logo, and Packaging for TNX by Open Logo.

The old logo was a thin, condensed equivalent of a sans serif font in Hebrew with some fancy equivalent of tittles as little diamonds -- were it not for the overlapping one, it would have been fairly solid all around. The new name and logo, now in English and written in Latin, has a more commercial sound and look. I'm not sure how familiar "TNX" is in Israel as a shorthand for "Thanks" -- I don't even see it used that much in the U.S. -- and in its all uppercase spelling and design I keep reading/seeing it as "T. N. X.", so it's a little confusing. The logo itself is more or less okay. I like its condensed-ness but I really dislike the lowercase "n" without a proper stem, it almost even reads as "TUX". So... so far not exactly good, but the packaging and process behind it save the logo.

The brand concept Open developed for TNX stems from the brand essence and is expressed through products created by individuals with mental challenges in unique workshops we held with them. During these workshops, the participants were asked to express how working at TNX made them feel through color and form. Every creation was then translated to an energy of shapes, colors and general composition. The results yielded surprising shapes and combinations which could only have been achieved through this process. We made the design decision to keep the color palette unrestricted so that the product range would reflect happiness, fun and creativity.Open project page New Name, Logo, and Packaging for TNX by Open Process. Your browser does not support the video tag. From drawings to artwork. New Name, Logo, and Packaging for TNX by Open From drawing to artwork to packaging.

Involving the people the organization helps in the design of the packaging was a no-brainer and the appropriate thing to do given how this is all about integrating them into as many processes and challenges as possible. I really like how the original drawings were translated into more "commercial" interpretations while honoring the original design elements, colors, and energy of each one -- some more successful than others but overall, it feels like a great collaboration.

New Name, Logo, and Packaging for TNX by Open New Name, Logo, and Packaging for TNX by Open New Name, Logo, and Packaging for TNX by Open Sample artwork. New Name, Logo, and Packaging for TNX by Open New Name, Logo, and Packaging for TNX by Open Bars. New Name, Logo, and Packaging for TNX by Open New Name, Logo, and Packaging for TNX by Open New Name, Logo, and Packaging for TNX by Open Bars and tins. New Name, Logo, and Packaging for TNX by Open Cute pyramid things. New Name, Logo, and Packaging for TNX by Open New Name, Logo, and Packaging for TNX by Open Range of products.

The resulting packaging is fun, energetic, and with great variety neatly unified by the logo in a black box. This is where the simplicity of its design and shortness of its name pays off, standing out strongly on top of the very active artwork and establishing a consistent brand across products but without overpowering it. Overall, this definitely looks like a confectionery brand with a groovy store in some deep part of Brooklyn, New York but with a great, heartwarming story behind the product and its design.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/bwQOCF3Rfss/new_name_logo_and_packaging_for_tnx_by_open.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_packaging_for_tnx_by_open.php Thu, 15 Aug 2019 05:06:05 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_packaging_for_tnx_by_open.php
Categories: News

Spotted: New Logo for Strandbags

Wed, 08/14/2019 - 20:49
New Logo for Strandbags Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gYhMFqPxH-k/new_logo_for_strandbags.php https://www.underconsideration.com/brandnew/archives/new_logo_for_strandbags.php Wed, 14 Aug 2019 12:13:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_strandbags.php
Categories: News

Spotted: New Logo and Identity for Hildegard Braukmann by wir Design

Wed, 08/14/2019 - 20:49
New Logo and Identity for Hildegard Braukmann by wir Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/EcI-1V1WJTY/new_logo_and_identity_for_hildegard_braukmann_by_wir_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hildegard_braukmann_by_wir_design.php Wed, 14 Aug 2019 12:05:04 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hildegard_braukmann_by_wir_design.php
Categories: News

Linked: World Peace Symbol?

Wed, 08/14/2019 - 17:49
Montevideo, Uruguay-based Gabriel Benderski proposes this as a symbol for world peace. Yes? No? Maybe? World Peace Symbol? Visit Link Montevideo, Uruguay-based Gabriel Benderski proposes this as a symbol for world peace. Yes? No? Maybe? http://feedproxy.google.com/~r/ucllc/brandnew/~3/5iDyPDdjewU/world_peace_symbol.php https://www.underconsideration.com/brandnew/archives/world_peace_symbol.php Wed, 14 Aug 2019 05:50:02 -0600 https://www.underconsideration.com/brandnew/archives/world_peace_symbol.php
Categories: News

Noted: New Logo and Packaging for Cracker Barrel Cheese by BrandOpus

Wed, 08/14/2019 - 17:49
(Est. 1954) "Named for the iconic fixture found in country stores where folks gathered to chat, Cracker Barrel Cheese was introduced in 1954 by Kraft. It was a brand born from a love for quality cheese and a passion for the cheddar making heritage and “Like Eating Cheese in a Barrel” New Logo and Packaging for Cracker Barrel Cheese by BrandOpus

(Est. 1954) "Named for the iconic fixture found in country stores where folks gathered to chat, Cracker Barrel Cheese was introduced in 1954 by Kraft. It was a brand born from a love for quality cheese and a passion for the cheddar making heritage and values that still define and guide Cracker Barrel today. Over time, the Cracker Barrel product line has broadened to fit consumers' lifestyles and taste preferences. Today, Cracker Barrel offers 17 varieties to meet both entertaining and adult snacking occasions."

Design by
BrandOpus

Related links
BrandOpus project page

Relevant quote
In order to reestablish Cracker Barrel Cheese as a premium offering within the category and drive emotional resonance, we needed to remind people of the pleasure of indulging in cheese. The brand’s new look and feel actively moves away from generic dairy cues to drive impact on shelf.

At the heart of the new visual identity lies the Cracker Barrel monogrammed seal and new bespoke serif font, increasing the sense of luxury and giving a stamp of a heightened experience. A ribbon has also been introduced to create the feeling of a gift. The ribbon comes alive off-pack, helping to frame the occasion itself, enriching the pack and eliciting a sense of surprise. The redesign evokes an aspirational eating experience, with distinct and memorable packaging.

Importantly for Cracker Barrel, the redesign harmonizes the portfolio, updating a fragmented shelf presentation which previously featured designs dominated by disparate individual flavor color cues, and replacing this with a beautiful and unified contemporary black-forward look that both stands out and is coherent. Cracker Barrel now reflects a world in which people can enjoy and savor life’s little moments of indulgence.

Images (opinion after)

New Logo and Packaging for Cracker Barrel Cheese by BrandOpus Logo. New Logo and Packaging for Cracker Barrel Cheese by BrandOpus Sample of previous packaging. New Logo and Packaging for Cracker Barrel Cheese by BrandOpus Packaging, before and after. New Logo and Packaging for Cracker Barrel Cheese by BrandOpus New Logo and Packaging for Cracker Barrel Cheese by BrandOpus Packaging. New Logo and Packaging for Cracker Barrel Cheese by BrandOpus New Logo and Packaging for Cracker Barrel Cheese by BrandOpus New Logo and Packaging for Cracker Barrel Cheese by BrandOpus New Logo and Packaging for Cracker Barrel Cheese by BrandOpus Various hero images. New Logo and Packaging for Cracker Barrel Cheese by BrandOpus Promo image.

Opinion
Before this post, I didn’t know Cracker Barrel made and sold cheese in grocery stores but given the handful of tips received, it seems I've been in the dark about this. For our international readers: Cracker Barrel is a chain of restaurants, most often found along highways, good for a not-horrible bite to eat when road-tripping. Also, it’s very… American. The old logo and packaging looked like a direct extension of what I understand as the Cracker Barrel brand — homey, unfussy, and South/Midwest-y. It wasn’t great but it had an industrious vintage charm to it. The new logo and packaging amp up the premium-ness of the cheese which is a really hard jump to make with the name Cracker Barrel attached to it, as there is nothing premium about it — which is fine, no one stops at a Cracker Barrel for a premium experience. But we will assume that not everyone has the same preconceptions as I do about Cracker Barrel and that most people are just browsing the fridges for a nice chunk of cheese, then this does a solid job in looking premium yet accessible. The “CB” monogram is elegant and nicely done; I like how the loop of the “B” nestles in the “C”. The wordmark is good too, in a handsome serif. And the packaging uses the always reliable black background to signalal “premium”, while the ribbons make every box and bag look like a little gift. It all looks, sorry for the bad pun, a little on the cheesy side but I think it gets the job done well for a mainstream brand of cheese — Cracker Barrel or not.

Edit: Turns out Cracker Barrel restaurants and Cracker Barrel Cheese have nothing to do with each other. Cracker Barrel Cheese is owned by Kraft and is not an extension of the restaurants. So… yeah, you can ignore my whole rant about the restaurant not being premium and maybe just read “this does a solid job in looking premium yet accessible.”

http://feedproxy.google.com/~r/ucllc/brandnew/~3/MoLNAQ4wChc/new_logo_and_packaging_for_cracker_barrel_cheese_by_brandopus.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_cracker_barrel_cheese_by_brandopus.php Wed, 14 Aug 2019 05:27:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_cracker_barrel_cheese_by_brandopus.php
Categories: News

Reviewed: New Logo and Identity for Cloudreach by Siegel+Gale

Wed, 08/14/2019 - 14:49
Established in 2009, Cloudreach is a leading, global cloud solutions provider, helping companies take advantage of public cloud services like Amazon Web Services, Microsoft Azure, and Google Cloud Platform. With more than 1,000 employees in 20 offices across the world, Cloudreach works with clients like “Under Pressure” New Logo and Identity for Cloudreach by Siegel+Gale

Established in 2009, Cloudreach is a leading, global cloud solutions provider, helping companies take advantage of public cloud services like Amazon Web Services, Microsoft Azure, and Google Cloud Platform. With more than 1,000 employees in 20 offices across the world, Cloudreach works with clients like Hearst Corporation, Time Inc., Eurostar, Penguin Random House, Moonpig, and more, offering services that "make [their] systems, processes and culture cloud-ready" and services that "help [them] continually maximize returns and seize new opportunities". I'm not exactly sure what that means but they seem to be doing it at the highest level. Recently, Cloudreach introduced a new identity designed by the London, UK, office of Siegel+Gale.

The new brand positioning expresses Cloudreach's strong competitive advantage. Its capabilities go beyond leveraging the full benefits of cloud technology to cultural transformation--its services and software create behaviors and cultures that drive innovation and a better way of working. Cloudreach's new tagline--Elevate your future--is a clear expression of its brand mission and personality.

"Cloudreach has an innate understanding of what the future looks like, giving them the ability to help their customers stay one step ahead and successfully navigate their migration to the cloud." said Deva Corriveau, Design Director, Siegel+Gale. "To suggest this predictive quality, the graphic style of the brand recalls isobar diagrams on a weather map, creating a visual language that subtly references 'the cloud' and, more importantly, the elevated perspective that customers of Cloudreach benefit from."Siegel+Gale press release New Logo and Identity for Cloudreach by Siegel+Gale Logo. New Logo and Identity for Cloudreach by Siegel+Gale Logo animation.

The old logo was mostly okay, with dynamic-looking arrow-like things going upwards (presumably into the cloud) in formation, along with a decent, techie typeface, which was fine until someone couldn't resist making the "A" look like the flying arrows, making that letter stand out like a sore thumb. It was all fine but didn't exactly feel like a category leader. The new logo has a more confident presence with a bold -- really bold -- wordmark and a groovy accompanying graphic masked in a circle that gives it a globe-like quality. The graphic is an abstraction of isobars, a "line on a weather map of constant barometric pressure" that help weather forecasting so there is a slightly ambitious concept behind with a slight stretch of relation to their services in that Cloudreach can help navigate the ups and downs of the cloud as if it were the weather. Or something. Point being, the identity isn't just a generic sans serif with all the colors and faceless people illustrations -- there is some sort of conceptual exercise in play and it's quite alright. The isobar graphic looks good in the thin line approach on the logo but it comes nicely to life in the 3D renderings.

New Logo and Identity for Cloudreach by Siegel+Gale New Logo and Identity for Cloudreach by Siegel+Gale New Logo and Identity for Cloudreach by Siegel+Gale New Logo and Identity for Cloudreach by Siegel+Gale New Logo and Identity for Cloudreach by Siegel+Gale Isobar renderings. Your browser does not support the video tag. Brand video.

The renderings become attractive and engaging backgrounds for the applications that, along with the yellow brand color, ever so slightly avoid the usual cloud aesthetics of blue and green computer-looking things. The thin sans serif used for headlines looks good in contrast with the bold wordmark and 3D backgrounds (not so much with the line-art background in the posters below). New Logo and Identity for Cloudreach by Siegel+Gale Website. New Logo and Identity for Cloudreach by Siegel+Gale Instagram. New Logo and Identity for Cloudreach by Siegel+Gale Posters. New Logo and Identity for Cloudreach by Siegel+Gale Lobby. New Logo and Identity for Cloudreach by Siegel+Gale Sign. New Logo and Identity for Cloudreach by Siegel+Gale Laptop sleeve. New Logo and Identity for Cloudreach by Siegel+Gale Tote.

The applications are fine... it's mostly the logo on surfaces. For some reason, in this particular case, I wish the renders were less aspirational and more grounded... like, just show me the business cards, employee ID card, or office pens... street posters that are not going to happen look cool but I want to see real, dorkier approaches. But I digress. Overall, I really like the isobar graphics visually and as a different interpretation of cloud services and how they help Cloudreach look like a more interesting, attractive, and thoughtful company to work with and for.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FDSZyr7tzw8/new_logo_and_identity_for_cloudreach_by_siegelgale.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cloudreach_by_siegelgale.php Wed, 14 Aug 2019 04:36:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cloudreach_by_siegelgale.php
Categories: News

Spotted: New Logo and Identity for Pillar Technologies by Siren

Tue, 08/13/2019 - 20:49
New Logo and Identity for Pillar Technologies by Siren Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/RFTP1OYI1BA/new_logo_and_identity_for_pillar_technologies_by_siren.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pillar_technologies_by_siren.php Tue, 13 Aug 2019 12:04:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pillar_technologies_by_siren.php
Categories: News

Spotted: New Logo and Identity for Surgical Teaching by Ahoy

Tue, 08/13/2019 - 20:49
New Logo and Identity for Surgical Teaching by Ahoy Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YTdtWEisljM/new_logo_and_identity_for_surgical_teaching_by_ahoy.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_surgical_teaching_by_ahoy.php Tue, 13 Aug 2019 11:51:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_surgical_teaching_by_ahoy.php
Categories: News

Linked: Building a Brand Serialized Doc

Tue, 08/13/2019 - 17:49
The Futur presents a 12-part series that follows the firm Blind, from start to finish, as they redesign Hamilton Family Brewery. Building a Brand Serialized Doc Visit Link The Futur presents a 12-part series that follows the firm Blind, from start to finish, as they redesign Hamilton Family Brewery. http://feedproxy.google.com/~r/ucllc/brandnew/~3/oB6QwoN5ZIE/building_a_brand_serialized_doc.php https://www.underconsideration.com/brandnew/archives/building_a_brand_serialized_doc.php Tue, 13 Aug 2019 08:13:32 -0600 https://www.underconsideration.com/brandnew/archives/building_a_brand_serialized_doc.php
Categories: News

Noted: New Logo for Lotus

Tue, 08/13/2019 - 17:49
(Est. 1948) "Lotus Cars build world class, high performance sports cars including the class-leading Evora, the iconic Exige, the legendary Elise and game-changing 3-Eleven. All Lotus cars are rightly regarded as being the benchmark for handling. Colin Chapman always believed that a driver wants feedback “On the Straight and Narrow” New Logo for Lotus

(Est. 1948) "Lotus Cars build world class, high performance sports cars including the class-leading Evora, the iconic Exige, the legendary Elise and game-changing 3-Eleven. All Lotus cars are rightly regarded as being the benchmark for handling. Colin Chapman always believed that a driver wants feedback and control, instant response, precision and agility, the power to accelerate and the ability to stop almost instantly. Over the last seven decades, Lotus has remained true to the ethos of its founder Colin Chapman. Applying his approach to precision engineering and automotive innovation, using the latest technologies and advanced materials, ensuring that every Lotus is strong yet light and simply amazing to drive. Each Lotus car is built by hand at the famous factory in Hethel, Norfolk. Immensely proud of its heritage, Lotus combines the very best of British craftsmanship with cutting edge design to provide customers with an un-paralleled experience."

Design by
N/A

Related links
Lotus press release

Relevant quote
All Lotus branding reflects the company’s new corporate identity, which features a revised roundel and new typeface for the wordmark. Simon Clare explained: “We’ve looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy – to simplify and add lightness. We’ve applied that to create a new roundel, taking the weight out of the lettering and adapting the spacing. We’ve also straightened the word ‘Lotus’ so it’s consistent with the Lotus wordmark.”

Images (opinion after)

New Logo for Lotus Logo evolution. New Logo for Lotus Logo. New Logo for Lotus New Logo for Lotus New Logo for Lotus New Logo for Lotus Partnership with Norwich City Football Club promotion. Partnership announcement video. Okay...

Opinion
Based on some light Googling it seems the old logo has some fans and that it has a bit of an iconic status. Not being a car person, as I had mentioned recently, I don’t see anything particularly great about it, other than the funky lozenge shape, which looks great in the new logo in this flat iteration inside the more lime-y yellow circle. I also like how the straight sans wordmark looks better than the curved serif, which was kind of awkward before. I had to also Google “What does the ABCBABCABBCBABABABABACCC mean in the Lotus logo?” because I have no idea in what order the letters are meant to be read. Top result: It’s ACBC, for Anthony Colin Bruce Chapman, founder of Lotus. A car person would have known that. Given that it stayed the same, structurally, I guess it’s fine and no more or less readable than the previous serif version. Now that the “C” in it is a circle, the monogram does sit more snuggly within the lozenge. In single color, inside a stroke, it also looks quite nice. Overall, having no emotional connection to the old logo, I think this is much better and more representative of a modern-day car, especially ones so future-y-looking.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZIKSY2Tp0Ck/new_logo_for_lotus.php https://www.underconsideration.com/brandnew/archives/new_logo_for_lotus.php Tue, 13 Aug 2019 07:48:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_lotus.php
Categories: News

Reviewed: New Logo and Identity for Payvision by Saffron

Tue, 08/13/2019 - 14:45
Established in 2002, Payvision is a payment processor that offers a secure platform to power transactions for businesses across the globe. Headquartered in Amsterdam, the Netherlands, the company has grown into an international team of more than 300 people with offices in the U.S., Europe “Mixed Messages” New Logo and Identity for Payvision by Saffron

Established in 2002, Payvision is a payment processor that offers a secure platform to power transactions for businesses across the globe. Headquartered in Amsterdam, the Netherlands, the company has grown into an international team of more than 300 people with offices in the U.S., Europe and Asia. In 2018, Dutch bank, ING, bought a 75% stake in Payvision, allowing it to expand its growth and expand its innovations. Recently, Payvision introduced a new identity designed by Saffron.

As they moved from start-up to industry player, they wanted to ensure they retained their challenger spirit and strong company culture, and that this essence was perceived externally by customers and talent.

The visual identity had to reflect the energy and approachability of the company, whilst remaining as sophisticated as the expertise they hold and the technology they provide. The cornerstones of the design are simplicity and fluidity, to symbolise the value added by Payvision's products.Saffron project page New Logo and Identity for Payvision by Saffron Logo. The new identity reflects their character to potential customers and prospective talent: both crucial ingredients for their planned growth.

The highly coloured system was imbued with many colours so it could offer flexibility. As an empathetic brand, colour serves to create moods and express feelings effectively, allowing Payvision to tailor their communications in a sophisticated way.Saffron project page New Logo and Identity for Payvision by Saffron Color variations.

The old logo was fairly bad, with an ambiguous shape of some kind trying to look meaningful and a techie-looking typeface that, along with the name, made it all look more like a discount cable TV provider. The new logo has a more contemporary sans serif wordmark that's mostly fine and then makes, not the "P" in Payvision, but the "yv" combo, the hero of the monogram, which is a little confusing. It's not explained as such but in trying to have deep thoughts of my own I could interpret the choice as the "y" and "v" being the bridge from one word ("pay") to the other ("vision") in the same way that Payvision acts as a bridge between payer and payee. Maybe. The thing is, I kind of like the "yv" monogram visually and how the angled bars meet at the corners but, yeah, it's a hard sell. The color combos are a little too much with some pairings that are simply not pleasant to look at. The flexibility to separate the monogram from the wordmark works well, although I think that just amplifies the oddness of "yv" being the representation for "Payvision".

Your browser does not support the video tag. Logo configurations on layouts. Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag. Monogram with messaging. The new brand brings this vision to life, with the claim 'Payments. We get it.' This embodies their customer-centric and easy-going approach, simplifying complex processes as well as their professionalism and dependability.Saffron project page New Logo and Identity for Payvision by Saffron Tagline and other bon mots. Your browser does not support the video tag. Your browser does not support the video tag. New Logo and Identity for Payvision by Saffron Processes visualized. New Logo and Identity for Payvision by Saffron Guidelines. Payvision's role is to ensure trust, security and a smooth purchasing process, concepts that are simple principles, with highly complex delivery. The design language reflects this, mirroring the role Payvision plays for their customers by simplifying communications with clear lines, uncluttered visuals and clear statements.Saffron project page New Logo and Identity for Payvision by Saffron New Logo and Identity for Payvision by Saffron New Logo and Identity for Payvision by Saffron Visual language.

The identity and visual language is somewhat overwhelming... with too many elements in play, from the color palette, to icons, to illustrations, to wavy lines, to abstract compositions of geometric shapes, to some really odd photography (below and a lot more at Payvision's website). Based on Saffron's description, it seems like Payvision has a fun, quirky culture that supports this and that's awesome but when visualized for the outsider it's hard to tell if this is meant to be either serious or silly and whether it's done with a straight face or in more of a satirical tone.

New Logo and Identity for Payvision by Saffron Photography. Your browser does not support the video tag. Instagram stories. New Logo and Identity for Payvision by Saffron Brochures. New Logo and Identity for Payvision by Saffron Banners. New Logo and Identity for Payvision by Saffron Stickers. New Logo and Identity for Payvision by Saffron Socks.

The applications all look fine, engaging, and there is an overall patina of proficiency and high energy but it's all a little disparate and odd with no real connecting thread between something like the banners and the stickers -- like, those are two different companies. Overall, I want to applaud the variety and breadth of elements to build a visual language but I think it was one or five too many things. On the flip side, based on the website, Payvision does seem to be owning the quirkiness full and well and conviction in your own identity is half the battle in getting people to see you as you see yourself. (That's some Yoda-level zen stuff you can apply to your own life.)

http://feedproxy.google.com/~r/ucllc/brandnew/~3/KmiFvGCtoPw/new_logo_and_identity_for_payvision_by_saffron.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_payvision_by_saffron.php Tue, 13 Aug 2019 04:36:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_payvision_by_saffron.php
Categories: News

Reviewed: Follow-up: New Logo and Identity for Gimlet Media by GrandArmy

Tue, 08/13/2019 - 11:45
Established in 2014, Gimlet Media is a narrative podcasting company based in Brooklyn, NY. Its podcasts genres range from documentaries to scripted to history to journalism to culture while also working with brands like Adobe, Lyft, Mastercard, Nike, Reebok, and Squarespace through Gimlet Creative, the “A Collage Education”  New Logo and Identity for Gimlet Media by GrandArmy

Established in 2014, Gimlet Media is a narrative podcasting company based in Brooklyn, NY. Its podcasts genres range from documentaries to scripted to history to journalism to culture while also working with brands like Adobe, Lyft, Mastercard, Nike, Reebok, and Squarespace through Gimlet Creative, the company's branded podcast division. In February, Gimlet Media was acquired by Spotify and recently introduced a new identity -- their logo was Spotted on June -- designed by New York, NY-based GrandArmy.

GrandArmy worked with Gimlet to establish a brand positioning, logo, and visual identity system, designed to weave together the full suite of Gimlet podcasts into one ever-expanding tapestry.Grand Army project page  New Logo and Identity for Gimlet Media by GrandArmy Brand positioning. Built on a robust wordmark informed by letterpress broadsides and vintage newspaper headlines, the identity brings Gimlet's catalogue to life with a visual language driven by narrative collage. Found images, illustration, and brightly colored scraps of paper pile atop each other to reflect Gimlet's stories: layers of edits, snapshots, moments, revisions, works in progress.Grand Army project page  New Logo and Identity for Gimlet Media by GrandArmy Typography references.  New Logo and Identity for Gimlet Media by GrandArmy Logo, before and after, reminder.  New Logo and Identity for Gimlet Media by GrandArmy Logo with image.  New Logo and Identity for Gimlet Media by GrandArmy Logo and monogram.

The old logo, in Lineto Circular, was nice because it was in Lineto Circular but, other than that, it literally had nothing else going on, lacking any distinctive or memorable feature. The new logo in a condensed sans serif that emulates broadsheet woodtype has a bolder and more purposeful presence. The underline, while not amazingly creative, provides just enough "flair" to dress up the wordmark and establish a somewhat recognizable element to it. It's not the most exciting of logos but it looks good, it stands out, and is well executed.

 New Logo and Identity for Gimlet Media by GrandArmy Variation matrix for animation.  New Logo and Identity for Gimlet Media by GrandArmy Logo animation.  New Logo and Identity for Gimlet Media by GrandArmy Guidelines.  New Logo and Identity for Gimlet Media by GrandArmy  New Logo and Identity for Gimlet Media by GrandArmy Business cards.

Not much in terms of business-side applications other than, well, business cards, but I do like the big use of the logo in the back. I'm not sure about the broad color palette -- meaning, do they really need that many colors? -- and the front of the card takes minimalism a little too far. The highlight of the project, though, and where things start to gel together is the podcast artwork...

 New Logo and Identity for Gimlet Media by GrandArmy Collage scraps.  New Logo and Identity for Gimlet Media by GrandArmy  New Logo and Identity for Gimlet Media by GrandArmy Finished compositions and collage elements.  New Logo and Identity for Gimlet Media by GrandArmy More scraps, plus hands.  New Logo and Identity for Gimlet Media by GrandArmy  New Logo and Identity for Gimlet Media by GrandArmy Sample podcast covers.

The zine-like aesthetic of the collages give the podcasts a kind of raw, real vibe that provides a nice contrast to the common illustrative-slash-naive graphics of podcast covers. The density of both the logo and monogram stand out very well from the big visual punch of the collages and the grainy, halftone-y look makes the podcasts look like they have been around for a long time, almost like vintage covers of classic books.

 New Logo and Identity for Gimlet Media by GrandArmy Banners.  New Logo and Identity for Gimlet Media by GrandArmy Podcast player graphics.

The logo and collages come together nicely in covers, show players, and banner ads with the help of Marr Sans and Akzidenz Grotesk Extended providing a good contrast of new and old with Marr Sans having enough personality to be a recognizable element as users are browsing through podcast options. Overall, this shines where it needs to, and the logo provides a strong punctuation to the fun, attractive artwork.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/pVpmt41TXuQ/follow_up_new_logo_and_identity_for_gimlet_media_by_grand_army.php https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_gimlet_media_by_grand_army.php Mon, 12 Aug 2019 04:32:18 -0600 https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_gimlet_media_by_grand_army.php
Categories: News

Spotted: New Logo for Free TV Australia

Mon, 08/12/2019 - 20:45
New Logo for Free TV Australia Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/68SrpXcUEaQ/new_logo_for_free_tv_australia.php https://www.underconsideration.com/brandnew/archives/new_logo_for_free_tv_australia.php Mon, 12 Aug 2019 12:03:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_free_tv_australia.php
Categories: News

Spotted: New Logo for Byron

Mon, 08/12/2019 - 20:45
New Logo for Byron Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WbOMVdxCLs0/new_logo_for_byron.php https://www.underconsideration.com/brandnew/archives/new_logo_for_byron.php Mon, 12 Aug 2019 11:55:44 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_byron.php
Categories: News

Linked: Faux RyanAir Redesign

Mon, 08/12/2019 - 17:45
In other, non-real-logo-redesign news, Charles Pons takes a wild stab at redesigning low-cost airline, RyanAir. Faux RyanAir Redesign Visit Link In other, non-real-logo-redesign news, Charles Pons takes a wild stab at redesigning low-cost airline, RyanAir. http://feedproxy.google.com/~r/ucllc/brandnew/~3/YoaDbR_txlE/faux_ryanair_redesign.php https://www.underconsideration.com/brandnew/archives/faux_ryanair_redesign.php Mon, 12 Aug 2019 07:58:28 -0600 https://www.underconsideration.com/brandnew/archives/faux_ryanair_redesign.php
Categories: News

Noted: New Logo and Identity for Rice University by Hawkeye

Mon, 08/12/2019 - 17:45
(Est. 1912) "William Marsh Rice University, commonly known as Rice University, is a private research university in Houston, Texas. The university is situated on a 300-acre campus near the Houston Museum District and is adjacent to the Texas Medical Center. Rice is now a research “Day Owl” New Logo and Identity for Rice University by Hawkeye

(Est. 1912) "William Marsh Rice University, commonly known as Rice University, is a private research university in Houston, Texas. The university is situated on a 300-acre campus near the Houston Museum District and is adjacent to the Texas Medical Center. Rice is now a research university with an undergraduate focus. Its emphasis on education is demonstrated by a small student body and 6:1 student-faculty ratio, and it has been nationally recognized as a leading university for undergraduate teaching. The university has a very high level of research activity, with $140.2 million in sponsored research funding in 2016. Rice is noted for its applied science programs in the fields of artificial heart research, structural chemical analysis, signal processing, space science, and nanotechnology. The university has produced numerous prominent alumni, including more than two dozen Marshall Scholars and a dozen Rhodes Scholars. Given the university's close links to NASA, it has produced a disproportionate number of astronauts and space scientists. In business, Rice graduates have become CEOs and founders of Fortune 500 companies; in politics, alumni have won positions as congressmen, cabinet secretaries, judges, and mayors. Two alumni have won the Nobel Prize, and numerous others are leading researchers in science, technology, and engineering." (Wikipedia)

Design by
Hawkeye (Houston, TX)

Related links
Hawkeye project page

Relevant quote
Hawkeye designed the new owl to retain the most memorable aspects of the original design, specifically the eyes and feathers around them, the engaged pose and prominent wing. How the owl performed when extremely reduced was a focal point during the process, as the Rice University shield contains three owls and two chevrons.

The system takes a ‘building blocks’ approach, with assets that can be customized and rearranged, giving users a larger breadth of tools so they can focus on the quality of content. This also helped to reduce the primary financial burden typically associated with onboarding schools and departments into a new website – design, production, and development.

Images (opinion after)

New Logo and Identity for Rice University by Hawkeye Previous shields. New Logo and Identity for Rice University by Hawkeye Shield, before and after. New Logo and Identity for Rice University by Hawkeye Shield detail. New Logo and Identity for Rice University by Hawkeye Owl detail. New Logo and Identity for Rice University by Hawkeye Logo system. New Logo and Identity for Rice University by Hawkeye Seal. New Logo and Identity for Rice University by Hawkeye New Logo and Identity for Rice University by Hawkeye Website. New Logo and Identity for Rice University by Hawkeye New Logo and Identity for Rice University by Hawkeye Scarf-y-like things. New Logo and Identity for Rice University by Hawkeye Podium. New Logo and Identity for Rice University by Hawkeye Scepter. (First time writing "scepter" in a caption.) New Logo and Identity for Rice University by Hawkeye T-shirt. New Logo and Identity for Rice University by Hawkeye Backpack. New Logo and Identity for Rice University by Hawkeye buttons.

Opinion
While the overall premise of the logo remains the same — shield with owls plus Trajan — by client decree, the evolution of what is a very awkward icon is substantially positive, transforming the owl from a complete eyesore to something that’s interesting and possibly iconic for the university and its constituents. Before, you couldn’t, in a million years, put that previous owl on a t-shirt and think it looks cool but the new one looks quite convincing. The line-work is pretty good, working with the negative spaces to define the various parts of the owl. I think the only element I would question is the moon shape inside the eye; it’s the only element that tapers and it starts to look like a cartoon eye twinkle but I can also imagine how hard it is to try to solve that part of the face. The college logo system and seal are both decent and get the job done while the identity is fairly straightforward and conservative, with a nice touch added through the introduction of Village’s Galaxie Copernicus as the main type family that, in an ideal world, would replace Trajan in the logo. Overowl — ha! Get it? — a modest improvement.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/d5fQxW3KmwU/new_logo_and_identity_for_rice_university_by_hawkeye.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rice_university_by_hawkeye.php Mon, 12 Aug 2019 05:29:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rice_university_by_hawkeye.php
Categories: News

Reviewed: Follow-up: New Logo and Identity for Gimlet Media by Grand Army

Mon, 08/12/2019 - 14:45
Established in 2014, Gimlet Media is a narrative podcasting company based in Brooklyn, NY. Its podcasts genres range from documentaries to scripted to history to journalism to culture while also working with brands like Adobe, Lyft, Mastercard, Nike, Reebok, and Squarespace through Gimlet Creative, the “A Collage Education”  New Logo and Identity for Gimlet Media by Grand Army

Established in 2014, Gimlet Media is a narrative podcasting company based in Brooklyn, NY. Its podcasts genres range from documentaries to scripted to history to journalism to culture while also working with brands like Adobe, Lyft, Mastercard, Nike, Reebok, and Squarespace through Gimlet Creative, the company's branded podcast division. In February, Gimlet Media was acquired by Spotify and recently introduced a new identity -- their logo was Spotted on June -- designed by New York, NY-based Grand Army.

GrandArmy worked with Gimlet to establish a brand positioning, logo, and visual identity system, designed to weave together the full suite of Gimlet podcasts into one ever-expanding tapestry.Grand Army project page  New Logo and Identity for Gimlet Media by Grand Army Brand positioning. Built on a robust wordmark informed by letterpress broadsides and vintage newspaper headlines, the identity brings Gimlet's catalogue to life with a visual language driven by narrative collage. Found images, illustration, and brightly colored scraps of paper pile atop each other to reflect Gimlet's stories: layers of edits, snapshots, moments, revisions, works in progress.Grand Army project page  New Logo and Identity for Gimlet Media by Grand Army Typography references.  New Logo and Identity for Gimlet Media by Grand Army Logo, before and after, reminder.  New Logo and Identity for Gimlet Media by Grand Army Logo with image.  New Logo and Identity for Gimlet Media by Grand Army Logo and monogram.

The old logo, in Lineto Circular, was nice because it was in Lineto Circular but, other than that, it literally had nothing else going on, lacking any distinctive or memorable feature. The new logo in a condensed sans serif that emulates broadsheet woodtype has a bolder and more purposeful presence. The underline, while not amazingly creative, provides just enough "flair" to dress up the wordmark and establish a somewhat recognizable element to it. It's not the most exciting of logos but it looks good, it stands out, and is well executed.

 New Logo and Identity for Gimlet Media by Grand Army Variation matrix for animation.  New Logo and Identity for Gimlet Media by Grand Army Logo animation.  New Logo and Identity for Gimlet Media by Grand Army Guidelines.  New Logo and Identity for Gimlet Media by Grand Army  New Logo and Identity for Gimlet Media by Grand Army Business cards.

Not much in terms of business-side applications other than, well, business cards, but I do like the big use of the logo in the back. I'm not sure about the broad color palette -- meaning, do they really need that many colors? -- and the front of the card takes minimalism a little too far. The highlight of the project, though, and where things start to gel together is the podcast artwork...

 New Logo and Identity for Gimlet Media by Grand Army Collage scraps.  New Logo and Identity for Gimlet Media by Grand Army  New Logo and Identity for Gimlet Media by Grand Army Finished compositions and collage elements.  New Logo and Identity for Gimlet Media by Grand Army More scraps, plus hands.  New Logo and Identity for Gimlet Media by Grand Army  New Logo and Identity for Gimlet Media by Grand Army Sample podcast covers.

The zine-like aesthetic of the collages give the podcasts a kind of raw, real vibe that provides a nice contrast to the common illustrative-slash-naive graphics of podcast covers. The density of both the logo and monogram stand out very well from the big visual punch of the collages and the grainy, halftone-y look makes the podcasts look like they have been around for a long time, almost like vintage covers of classic books.

 New Logo and Identity for Gimlet Media by Grand Army Banners.  New Logo and Identity for Gimlet Media by Grand Army Podcast player graphics.

The logo and collages come together nicely in covers, show players, and banner ads with the help of Marr Sans and Akzidenz Grotesk Extended providing a good contrast of new and old with Marr Sans having enough personality to be a recognizable element as users are browsing through podcast options. Overall, this shines where it needs to, and the logo provides a strong punctuation to the fun, attractive artwork.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/pVpmt41TXuQ/follow_up_new_logo_and_identity_for_gimlet_media_by_grand_army.php https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_gimlet_media_by_grand_army.php Mon, 12 Aug 2019 04:32:18 -0600 https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_gimlet_media_by_grand_army.php
Categories: News

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