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Updated: 2 hours 30 min ago

Reviewed: New Logo and Identity for lamoda by Shuka

Mon, 04/08/2019 - 12:57
Established in 2011, lamoda is the leading online retailer in Russia and CIS (Commonwealth of Independent States), with approximately 20 million unique users per month, offering over 4 million products from 3,000 international and local brands of clothing, shoes, accessories, cosmetics, and perfumes. Based in “La La Land” New Logo and Identity for lamoda by Shuka

Established in 2011, lamoda is the leading online retailer in Russia and CIS (Commonwealth of Independent States), with approximately 20 million unique users per month, offering over 4 million products from 3,000 international and local brands of clothing, shoes, accessories, cosmetics, and perfumes. Based in Moscow, the company employs over 4,500 people in Russia and CIS and as part of its infrastructure it has its own courier network, lamoda express, providing next-day delivery to more than 65% of its customers in Russia, Ukraine, Belorussia, and Kazakhstan. Recently, lamoda introduced a new identity designed by Moscow-based Shuka.

New Logo and Identity for lamoda by Shuka Samples of OLD look. We revisited all business units of Lamoda (website, app, delivery service, and planned offline stores) and developed it a consistent visual system. We took the old logo as a brand's heritage, preserved the idea of italic article ("la") and used it to add an irony to the communications. Made it the brand image. The new angle of «la», repeated in the key visual, is a metaphor of changes in Lamoda's perception that makes it emotional -- «la» as a vocable, an exclamation.Shuka provided text From old logo and graphics to new logo and patterns. New Logo and Identity for lamoda by Shuka Logo. New Logo and Identity for lamoda by Shuka Icon.

The old logo was not great by any means and it could have probably been a lot worse but it did have a dated 1980s fashion approach that seems like a strange approach for an e-commerce platform launched this decade. The new logo honors the original with an interesting twist on the italic angle by tilting "la" in a quirky, unexpected way. Maybe it de-emphasizes the word "moda" (fashion in Italian) more than the old logo did but now that it's the biggest online retailer I don't think it's too much of an issue. The new logo also uses an out of the ordinary typographic approach with rounded square counterspaces, exaggerated ink traps, and an extended structure that may not be to everyone's liking but I'm digging it.

Using "la" as the icon is kind of bold -- it would be like a company using "The" as its icon and quick identifier -- relying mostly on its tilt to be recognizable. Judging at least from the website's favicon, it's surprisingly convincing.

New Logo and Identity for lamoda by Shuka Icon on mobile. We revisited classic patterns of textille industry by which fashion designers are inspired sinсe 20th century.

Color palette is based on the associations with the natural materials. Recurrent color is vitalized Red -- energetic, yet calm and gender-neutral.lamoda brand page New Logo and Identity for lamoda by Shuka Pattern references. New Logo and Identity for lamoda by Shuka New Logo and Identity for lamoda by Shuka Patterns. New Logo and Identity for lamoda by Shuka Logo with patterns.

The patterns are cool-looking and do manage to evoke fashion-ness, looking like prints most of the audience would associate with clothing and accessories. If there is one issue is perhaps that it ties it a little too much with high fashion and could perhaps limit the expectations of what's available from the online retailer. The angled crops of the patterns -- that allude to the old identity's stripes -- help make the approach feel more dynamic, youthful, and varied.

New Logo and Identity for lamoda by Shuka Business cards. New Logo and Identity for lamoda by Shuka Website. New Logo and Identity for lamoda by Shuka Billboard. New Logo and Identity for lamoda by Shuka Livery. New Logo and Identity for lamoda by Shuka Cups. New Logo and Identity for lamoda by Shuka T-shirts. New Logo and Identity for lamoda by Shuka Tote bag. New Logo and Identity for lamoda by Shuka Bag. New Logo and Identity for lamoda by Shuka Box.

Applications like the business cards and website are able to dial down the graphic-ness for a more corporate look while other applications have a fun variety to them with the density of the patterns changing and using the angles to frame information and photography. Overall, this is a big improvement over the old identity, giving lamoda a stronger brand that can play along (and keep up) with all the other brands that live within it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/39YTV28IVuw/new_logo_and_identity_for_lamoda_by_shuka.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lamoda_by_shuka.php Mon, 08 Apr 2019 04:49:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lamoda_by_shuka.php
Categories: News

Spotted: New Name and Logo for Arvesta

Fri, 04/05/2019 - 18:52
New Name and Logo for Arvesta Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6QxdZgd47sA/new_name_and_logo_for_arvesta.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_arvesta.php Fri, 05 Apr 2019 11:35:36 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_arvesta.php
Categories: News

Linked: Rede Globo Brand Site

Fri, 04/05/2019 - 15:51
Brazilian TV network, Rede Globo, well-known for its use of 3D in its identity has a new brand site that, even if you are not keen on the style, is pretty epic. Rede Globo Brand Site Visit Link Brazilian TV network, Rede Globo, well-known for its use of 3D in its identity has a new brand site that, even if you are not keen on the style, is pretty epic. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Lz43zmoLybM/rede_globo_brand_site.php https://www.underconsideration.com/brandnew/archives/rede_globo_brand_site.php Fri, 05 Apr 2019 05:59:29 -0600 https://www.underconsideration.com/brandnew/archives/rede_globo_brand_site.php
Categories: News

Noted: New Logo and Identity for Loliware by Lobster Phone

Fri, 04/05/2019 - 15:51
(Est. 2014) "LOLIWARE has pioneered the world's leading seaweed technology to replace single use plastics. LOLIWARE's products harness LIST (LOLIWARE Intelligent Seaweed Technologies) to create single use items designed to disappear. LOLIWARE is poised to completely replace single-use plastics beginning with the launch of the “The Last Straw” New Logo and Identity for Loliware by Lobster Phone

(Est. 2014) "LOLIWARE has pioneered the world's leading seaweed technology to replace single use plastics. LOLIWARE's products harness LIST (LOLIWARE Intelligent Seaweed Technologies) to create single use items designed to disappear. LOLIWARE is poised to completely replace single-use plastics beginning with the launch of the company's new seaweed-based straw. LOLIWARE's Straw, The Straw of the Future, looks, feels and acts like plastic, but is made from 100% food grade materials. It is designed to disappear either through composting or natural processes."

Design by
Lobster Phone (San Francisco, CA)

Related links
Lobster Phone project page

Relevant quote
The first thing you notice when you see LOLIWARE is the strikethrough. I am sure every branding professional will look at this and think, ‘what is she doing…crossing out the name of the brand with a thick line?’ This line is a form of protest – it’s a force of nature, it will not be ignored or overlooked. It also has a double meaning, directly reflecting the straw. As time moves on and the brand begins to unveil other products, this line will disappear…dissolving the same way the product itself will.

The neon green feels fashionable and futuristic, but also connects to the seaweed that LOLIWARE’s material is made from. Knocking out the body of each letter directly presents the brand’s theme - transparency - as though there is nothing to hide, and also helps make the wordmark more flexible to play with different backgrounds and interfaces. You see this come to life with our poster series, which places the wordmark on natural landscapes and replaces the strikethrough with eye-catching lines that already exist in the world.

This brand will catch your eye. It’s not meant to fade in the background, or sit idly by and watch the world turn. LOLIWARE is about making an impact, about gathering people behind a movement to change consumer behavior in order to change the world.

Images (opinion after)

New Logo and Identity for Loliware by Lobster Phone Logo. New Logo and Identity for Loliware by Lobster Phone Lock-up variations. New Logo and Identity for Loliware by Lobster Phone Straws. New Logo and Identity for Loliware by Lobster Phone More straws. New Logo and Identity for Loliware by Lobster Phone Business cards. New Logo and Identity for Loliware by Lobster Phone New Logo and Identity for Loliware by Lobster Phone Messaging. New Logo and Identity for Loliware by Lobster Phone New Logo and Identity for Loliware by Lobster Phone Posters. New Logo and Identity for Loliware by Lobster Phone New Logo and Identity for Loliware by Lobster Phone Ads. Your browser does not support the video tag. Swag. Your browser does not support the video tag. Promo video.

Opinion
The old logo was okay but it had more of a fun/playful attitude in contrast to the new logo’s in-your-face, urgency attitude with the bright green strike-through graphic and italic wordmark. Once you know the company makes straws and that those straws are made to disappear, there is a great pay-off to the logo as the strikethrough stands in for the colorful straws and the shadow type is metaphorically disappearing. The identity uses GT America Mono in italic, uppercase, and neon green basically grabbing you from the shoulders and shaking you. I wish there was better integration with the photos in the background or the layouts made everything come together a little more convincingly or somehow link the rounded-ness of the logo to the harshness of the brand typography but I do like the unexpected boldness of the identity because it would have been easy for this to be all earthy-happy-save-the-trees-and-sunsets and pass unnoticed.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/9y6XzhnjP8E/new_logo_and_identity_for_loliware_by_lobster_phone.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_loliware_by_lobster_phone.php Fri, 05 Apr 2019 05:42:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_loliware_by_lobster_phone.php
Categories: News

Reviewed: Friday Likes 282: From Sweet Sneak, Nice People, and Mildred & Duck

Fri, 04/05/2019 - 12:51
Some elegant and nicely colored projects this week, with work from Copenhagen, Los Angeles, and Fitzroy. “From Sweet Sneak, Nice People, and Mildred & Duck” Friday Likes 282

Some elegant and nicely colored projects this week, with work from Copenhagen, Los Angeles, and Fitzroy.

The Syrup Company by Sweet Sneak The Syrup Company by Sweet Sneak

Based in Copenhagen, Denmark, The Syrup Company makes fresh organic syrup for mocktails, sodas, and coffees, selling directly to restaurants, bars, and cafes. Being a B2B product, the bottles could have gotten a mediocre design with the thinking that consumers didn't have to choose it from the shelf but, instead, the design by local firm Sweet Sneak, is better than much of the stuff you can buy off the proverbial shelf. A lovely high-contrast sans serif logo accentuates the labels that come in a variety of unexpected color combinations and simple but effective information for each flavor. Bonus points for the Renaissance-still-life-painting-like photos for the case study. See full project

Four Spa by Nice People Four Spa by Nice People

Four Spa is a luxury nail salon and spa with three locations in Saudi Arabia. The identity, designed by Los Angeles, CA-based Nice People, features an elegant wordmark in a tightly-set Art Deco-ish sans serif that appears in gold or pink on a sea of light pink and white applications. It's so soothing you don't even have to go to the spa to relieve some stress. See full project

Granger by Mildred & Duck Granger by Mildred & Duck

Granger is a cafe and restaurant in Caulfield East, a suburb of Melbourne, Victoria, Australia, that serves some delicious-looking food. The identity, designed by Fitzroy, Victoria-based Mildred & Duck, follows the cues of the interior design with a color palette of grays accentuated by a muted green and an overall contemporary but relaxing aesthetic. The extra round "G"s (and their itty bitty crossbar) in the wordmark contrast nicely with the rest of the condensed letters -- when a logo looks that good on a receipt, you know you got something good going. All the applications have a great, airy feeling and the color palette works great. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/2jH-28mRgWQ/friday_likes_282.php https://www.underconsideration.com/brandnew/archives/friday_likes_282.php Fri, 05 Apr 2019 05:15:43 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_282.php
Categories: News

Spotted: New Logo for Canada Life

Thu, 04/04/2019 - 21:51
New Logo for Canada Life Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Cu1OEybNhpQ/new_logo_for_canada_life.php https://www.underconsideration.com/brandnew/archives/new_logo_for_canada_life.php Thu, 04 Apr 2019 12:30:40 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_canada_life.php
Categories: News

Spotted: New Logo for Investopedia

Thu, 04/04/2019 - 21:51
New Logo for Investopedia Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/RkIQr1NJ71w/new_logo_for_investopedia.php https://www.underconsideration.com/brandnew/archives/new_logo_for_investopedia.php Thu, 04 Apr 2019 12:25:19 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_investopedia.php
Categories: News

Linked: IBM Design Language

Thu, 04/04/2019 - 15:51
Slick set of videos -- more at the link -- by Buck to illustrate IBM's Design Language. [If you can not see a video here view this post on Brand New] Visit Link Slick set of videos -- more at the link -- by Buck to illustrate IBM's Design Language. http://feedproxy.google.com/~r/ucllc/brandnew/~3/FhjjHlJiTec/ibm_design_language.php https://www.underconsideration.com/brandnew/archives/ibm_design_language.php Thu, 04 Apr 2019 05:58:27 -0600 https://www.underconsideration.com/brandnew/archives/ibm_design_language.php
Categories: News

Noted: New Logo for Discovery Channel

Thu, 04/04/2019 - 15:51
(Est. 1985) "Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American pay television television network and flagship channel owned by Discovery, Inc. As of June 2012, Discovery Channel is the third most widely “The World at your Fingertips” New Logo for Discovery Channel

(Est. 1985) "Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American pay television television network and flagship channel owned by Discovery, Inc. As of June 2012, Discovery Channel is the third most widely distributed subscription channel in the United States, behind TBS and The Weather Channel; it is available in 409 million households worldwide, through its U.S. flagship channel and its various owned or licensed television channels internationally." (Wikipedia)

Design by
N/A

Related links
Hollywood Reporter story
2008 Brand New post

Images (opinion after)

New Logo for Discovery Channel Logo. New Logo for Discovery Channel Hero graphic. New Logo for Discovery Channel "D" usage. New promo. Nice detail on the bug on the corner that the globe spins.

Opinion
For the longest time, Discovery has held on to a photorealistic globe in its logo, so it’s surprising that they are finally letting go. The old logo had a nice rendering of it, I guess, but the typography was a little painful with the tittle of the “i” missing and the “r” mutilated by the “y”. The new logo has the best integration of the globe so far, pinched by the “D”, and typeset in an expected but decent sans serif. The globe drawing is pretty detailed but to its credit — or to the credit of the thousands of images we’ve seen of Earth from space — it’s recognizable and understandable at small sizes. The open “D” then serves as a device to frame objects in photographs and it’s kind of cool. There aren’t any applications or examples of the identity in motion but I’m thinking there is some potential here. Overall, I would tentatively say this is an improvement, pending further evidence.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VhyABgk8Ij4/new_logo_for_discovery_channel.php https://www.underconsideration.com/brandnew/archives/new_logo_for_discovery_channel.php Thu, 04 Apr 2019 05:54:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_discovery_channel.php
Categories: News

Reviewed: New Logo and Identity for Bristol City FC by Mr B & Friends

Thu, 04/04/2019 - 12:51
Founded in 1894, Bristol City Football Club is a professional football club based in Bristol, England, that plays in the EFL Championship, the second tier of English football, which they rejoined in the 2015 - 16 season, after two seasons being in the third tier. “Round Robin” New Logo and Identity for Bristol City FC by Mr B & Friends

Founded in 1894, Bristol City Football Club is a professional football club based in Bristol, England, that plays in the EFL Championship, the second tier of English football, which they rejoined in the 2015 - 16 season, after two seasons being in the third tier. Nicknamed "The Robins", the team plays at the 27,000-capacity Ashton Gate, and with the longest unbeaten streak of 13 games this season (currently in 5th place in the league, though), they have their aim on moving on the Premier League. Last month, Bristol City FC introduced a new logo designed by local firm Mr B & Friends.

City Vice-Chairman Jon Lansdown said: "The robin has long been a symbol of Bristol City and has historically been part of our history through imagery, words and song. It is important that the club has an instantly recognisable crest that reflects the club and we want to fully own this symbolic part of our identity.

"The Robin was first used on our kit as far back as 1949 and has been used on the white away shirt which has been incredibly popular with supporters. From now on it will appear on all our kit and be a fundamental part of our identity."Mr B & Friends provided text The team's Vice-Chairman, Jon Lansdown, explains the redesign. Some sketches and other stuff in the video. The new crest follows a consultation process that saw more than 3,350 responses received in a survey as well as a focus group which represented a cross-section of supporters. Having explored a variety of creative options and styles, the final concept of a simple, graphic robin sat atop a football was chosen. Designed to be proud and iconic, the new crest brings a renewed sense of identity to the club.Mr B & Friends provided text New Logo and Identity for Bristol City FC by Mr B & Friends Logo.

The old logo wasn't so much a logo as it was a really competent Microsoft Paint rendition of Bristol's coat of arms. Other than acknowledging the city they are from, the old logo had no significance for the football club. The new logo formally places the robin as the main identifier for the team -- which has been used on and off since 1949 but never like this. The new robin drawing is simple and bold, with a strong pose and plenty of attitude even without any facial features -- it looks like a bird that you would go "Shoo!" at and it would not shoo. I'm not entirely crazy about how it sits on a ball but it does ground it appropriately, both visually and metaphorically. The typography in the circle could be a little more interesting but for the most part it's fine. I like the "1894" in there, even if it's a little gratuitous. The resulting logo has more of an MLS vibe than an English league vibe which I am sure will upset some that this doesn't evoke the tradition, legacy, and history of the sport but the 1800s called and they are okay with us moving on.

New Logo and Identity for Bristol City FC by Mr B & Friends Logo lock-ups and sub-brands. New Logo and Identity for Bristol City FC by Mr B & Friends 3D hero version.

The 3D variations are a little SomeOne-esque but still nice to look at.

New Logo and Identity for Bristol City FC by Mr B & Friends Guidelines. New Logo and Identity for Bristol City FC by Mr B & Friends New Logo and Identity for Bristol City FC by Mr B & Friends New Logo and Identity for Bristol City FC by Mr B & Friends Posters.

The secondary application with the bird out of the roundel and paired with a condensed wordmark is pretty cool and gives the team a much more contemporary and slightly urban aesthetic that works really well with the black-red-white color palette.

New Logo and Identity for Bristol City FC by Mr B & Friends New Logo and Identity for Bristol City FC by Mr B & Friends New Logo and Identity for Bristol City FC by Mr B & Friends Activation. SE7EN opening titles meets embroidery. Men and women teams get new swag.

Overall, this is a really nice redesign that gives the team a highly recognizable (and merchandisable) icon that is sure to stand out against the rest of its league's competing logos.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eIAgRyxen9o/new_logo_and_identity_for_bristol_city_fc_by_mr_b_friends.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bristol_city_fc_by_mr_b_friends.php Thu, 04 Apr 2019 05:02:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bristol_city_fc_by_mr_b_friends.php
Categories: News

Spotted: New Logo for UW Credit Union

Wed, 04/03/2019 - 21:51
New Logo for UW Credit Union Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TTvB3Nlbxfk/new_logo_for_uw_credit_union.php https://www.underconsideration.com/brandnew/archives/new_logo_for_uw_credit_union.php Wed, 03 Apr 2019 12:13:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_uw_credit_union.php
Categories: News

Spotted: New Name and Logo for Google Ads

Wed, 04/03/2019 - 21:51
New Name and Logo for Google Ads Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Xw4G6H4tqYs/new_name_and_logo_for_google_ads.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_google_ads.php Wed, 03 Apr 2019 12:03:47 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_google_ads.php
Categories: News

Linked: LogoArchive, Canada Edition

Wed, 04/03/2019 - 15:50
A special issue of Richard Baird's LogoArchive zine features tasty Canadian logos. LogoArchive, Canada Edition Visit Link A special issue of Richard Baird's LogoArchive zine features tasty Canadian logos. http://feedproxy.google.com/~r/ucllc/brandnew/~3/PIPRbUVJnRk/logoarchive_canada_edition.php https://www.underconsideration.com/brandnew/archives/logoarchive_canada_edition.php Wed, 03 Apr 2019 06:18:24 -0600 https://www.underconsideration.com/brandnew/archives/logoarchive_canada_edition.php
Categories: News

Noted: New Logo for Zillow

Wed, 04/03/2019 - 15:50
(Est. 2006) "Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with great real estate professionals. In addition, Zillow operates an industry-leading economics and analytics bureau led “On the Downlow” New Logo for Zillow

(Est. 2006) "Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with great real estate professionals. In addition, Zillow operates an industry-leading economics and analytics bureau led by Zillow Group's Chief Economist Dr. Svenja Gudell. Dr. Gudell and her team of economists, data analysts, applied scientists and engineers produce extensive housing data and research covering more than 450 markets at Zillow Real Estate Research. Zillow also sponsors the quarterly Zillow Home Price Expectations Survey, which asks more than 100 leading economists, real estate experts and investment and market strategists to predict the path of the Zillow Home Value Index over the next five years. Launched in 2006, Zillow is owned and operated by Zillow Group, Inc. (NASDAQ:Z and ZG), and headquartered in Seattle."

Design by
N/A

Related links
Zillow press release

Relevant quote
The new Zillow logo was inspired by a signature, which is the culmination of every successful home transaction. The fluid movement in the mark connotes ease, transparency, and empowerment, which represent Zillow’s role in the lives of consumers. Our photography and illustrations draw from the new logo to convey our heritage, while leveraging simple shapes, clean lines, a secondary color palette and modern stylistics that add a sense of warmth and whimsy.

Images (opinion after)

New Logo for Zillow Logo. New Logo for Zillow Illustration style. New Logo for Zillow Online presence. TV spot. Logo animation at the end.

Opinion
For some reason I vividly remember seeing the Zillow website for the first time — which had this version of the old logo — and thinking, "Man, this does not look trustworthy". The crazy Z-house icon was just too weird and the name was (and still is) questionable. Nonetheless, 13 years later and Zillow is one of the most well-known home listing sites. The new logo is only a visual re-execution and it’s really well done. Both the icon and wordmark are highly improved. I like the straightening of the home holding shape and the new interpretation of the “z” as a signature, effectively looking like both. The wordmark isn’t revolutionary but it’s crisp, nicely spaced, and well-sized in relationship to the icon. The new logo is so much more pleasant. The illustrations are weird — they can’t decide if they are flat or textured and the mix isn’t quite working. The new website looks like a hundred other websites but it’s fine. Overall, there is a nice maturation to the brand.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/09h2F3yWEug/new_logo_for_zillow.php https://www.underconsideration.com/brandnew/archives/new_logo_for_zillow.php Wed, 03 Apr 2019 05:58:10 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_zillow.php
Categories: News

Reviewed: New Logo and Identity for Vrbo by FÖDA

Wed, 04/03/2019 - 15:50
Established in 1995 as VRBO, which stands for Vacation Rentals By Owner, is exactly what the unpacked acronym says. It is basically an internet OG and the precursor to the now more popular Airbnb. Purchased by Homeaway -- a vacation rental marketplace -- in 2006 “And Ver-boh was its Name-oh” New Logo and Identity for Vrbo by FÖDA

Established in 1995 as VRBO, which stands for Vacation Rentals By Owner, is exactly what the unpacked acronym says. It is basically an internet OG and the precursor to the now more popular Airbnb. Purchased by Homeaway -- a vacation rental marketplace -- in 2006 which in turn was acquired by Expedia in 2015, VRBO has more than two million rental listings in 190 countries. Last week, VRBO announced it would switch its name from being pronounced "V. R. B. O." spelled out to "Ver-boh" and changed its written form to Vrbo, along with a new logo and identity designed by Austin, TX-based FÖDA.

The Vrbo rebrand is both baton pass and design sprint. Brought on board by the VP of Design, our task was to learn from their internal strategy work, process the research of outside consultants, reposition the brand visually and phonetically, support the internal design team by developing a definitive aesthetic for the rebrand...and do it in 8 weeks?FÖDA project page New Logo and Identity for Vrbo by FÖDA Logo, single color. We searched for a singular iconic reference to vacation. This was challenging given the different ways we get to our vacations, the variety of destinations we visit, and the breadth of activities we engage in. We were delighted to discover a pattern in our research that has been prevalent in vacations and travel for decades. Stripes! We found stripes in the clothing we wear on vacation, from board shorts to ski clothes to the classic French breton. Stripes in the destinations we visit, from umbrellas on the beach to log cabins in the mountains. And stripes in the natural landscapes we visit, from geological striations to the crest of a breaking wave.Jeff Williams, HomeAway VP of Design New Logo and Identity for Vrbo by FÖDA Concentric line references. New Logo and Identity for Vrbo by FÖDA Logo, full color. Inspired by stripes, our new wordmark symbolizes everything we love about travel. The excitement of new adventures. The special feeling of time removed from the everyday. The pathways and lines of the wordmark symbolize different people coming together. The lines parallel then converge -- their paths often part, but eventually find their way back to one another.Jeff Williams, HomeAway VP of Design Your browser does not support the video tag. Logo animation.

The old logo was sad with the saddest, least interesting wordmark possible. But considering that at some point it looked like this it used to be worse. So, yes, there was no doubt this needed to evolve, especially in contrast to Airbnb's slick and on-point brand.

The new logo is as flamboyant as the old one was dull. It comes almost as a shock that it's the same company. Visually, I really like the new logo. More so in single color than full color and I can get on board with the concept behind it, even if it's a little bit of a stretch. The logo is a customized version of Commercial Type's Dala Prisma Fat Italic, which is a lovely font. My main concern with a logo like this is how well it reduces online and, at least at the size they have it on their website, it holds up -- any smaller and you start getting that vibrating effect of thin lines running into each other. On the website you can also see a favicon in action and I think a solid version of the full logo would look fairly nice too for small applications.

New Logo and Identity for Vrbo by FÖDA Monogram. New Logo and Identity for Vrbo by FÖDA Monogram, with tiny text. New Logo and Identity for Vrbo by FÖDA Monogram for social media avatars.

The monogram on its own is okay but can feel a little desolate... the wide open space on the bottom right when it becomes a social media avatar feels too empty but those are the consequences of living la vida italic.

Your browser does not support the video tag. Monogram animation (for Instagram Stories). The broad color palette represents the vibrant colors we associate with vacation -- the brilliant blues of the ocean and the sky, the glowing orange of a sunset, and the peaceful greens of the wilderness. We are also excited about adapting our logo to alternative color treatments, which allows us to represent and celebrate different people, countries or causes.Jeff Williams, HomeAway VP of Design New Logo and Identity for Vrbo by FÖDA Color palette. We wanted to be bold and take risks with our new brand. Vacations are filled with experiences that are exciting, adventurous and often unexpected. Now, our brand embodies the fun, lively spirit of traveling with family and friends, which has been core to our business all along.Jeff Williams, HomeAway VP of Design New Logo and Identity for Vrbo by FÖDA Color options for the logo.

The color palette is interesting... I don't think the orange and green really go with the blues but it certainly breaks with conventions.

New Logo and Identity for Vrbo by FÖDA Typography. New Logo and Identity for Vrbo by FÖDA Sample promo. New Logo and Identity for Vrbo by FÖDA Online presence.

Not much in terms of application and the few samples of typographic use are questionable if they are even applications, with such tiny untreated text, typeset in light weights of Freight Sans. The last quote mentions being bold and taking risks with the new brand which, yeah, is not apparent yet. Although the ad below begs to differ.

TV spot.

Overall, this is a pretty huge redesign in terms of how dramatic the change is, going from basically nothing to something with a lot of personality and exuberance and, at least when it comes to logos, it's the anti Airbnb.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sp53UrmwKLs/new_logo_and_identity_for_vrbo_by_foda.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vrbo_by_foda.php Wed, 03 Apr 2019 04:54:39 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vrbo_by_foda.php
Categories: News

Announced: ToteCon T-shirts (for Real!)

Tue, 04/02/2019 - 21:50
I have no idea if we are going to sell one or one hundred but given the warm and joyful reception our fake conference received, we figured we could at least immortalize it with some real t-shirts. T-shirts are Cotton Bureau quality with the dark “Pre-Order by April 9” ToteCon T-shirts (for Real!)

I have no idea if we are going to sell one or one hundred but given the warm and joyful reception our fake conference received, we figured we could at least immortalize it with some real t-shirts.

T-shirts are Cotton Bureau quality with the dark green ToteCon logo available on tri-blend green, cotton green, heather gray, and white.

Pre-order now!

Pre-orders will end Tuesday, April 9, 2019 at 8:00 PM Central.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Ys0ihSk-4wo/totecon_t_shirts.php https://www.underconsideration.com/brandnew/archives/totecon_t_shirts.php Tue, 02 Apr 2019 13:27:27 -0600 https://www.underconsideration.com/brandnew/archives/totecon_t_shirts.php
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Spotted: New Name and Logo for Garrett - Advancing Motion

Tue, 04/02/2019 - 21:50
New Name and Logo for Garrett - Advancing Motion Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tsdmAGC0wbk/new_name_and_logo_for_garrett_advancing_motion.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_garrett_advancing_motion.php Tue, 02 Apr 2019 12:35:29 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_garrett_advancing_motion.php
Categories: News

Spotted: New Name and Logo for Wunderman Thompson

Tue, 04/02/2019 - 21:50
New Name and Logo for Wunderman Thompson Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BICGs6Letog/new_name_and_logo_for_wunderman_thompson.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_wunderman_thompson.php Tue, 02 Apr 2019 12:23:10 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_wunderman_thompson.php
Categories: News

Linked: Variable Brand Typography

Tue, 04/02/2019 - 15:50
Rio de Janeiro-based Plau wonders if brands can adopt a "Variable Brand Voice" through typography that changes and adapts to different needs but maintains consistency. Variable Brand Typography Visit Link Rio de Janeiro-based Plau wonders if brands can adopt a "Variable Brand Voice" through typography that changes and adapts to different needs but maintains consistency. http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZA-sDPVjnw0/variable_brand_typography.php https://www.underconsideration.com/brandnew/archives/variable_brand_typography.php Tue, 02 Apr 2019 06:17:16 -0600 https://www.underconsideration.com/brandnew/archives/variable_brand_typography.php
Categories: News

Noted: New Logo for Western Union

Tue, 04/02/2019 - 15:50
(Est. 1851) "The Western Union Company is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. “Slash Slash” New Logo for Western Union

(Est. 1851) "The Western Union Company is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. As of December 31, 2018, our network included over 550,000 retail agent locations offering Western Union, Vigo or Orlandi Valuta branded services in more than 200 countries and territories, with the capability to send money to billions of accounts. Additionally, westernunion.com, our fastest growing channel in 2018, is available in more than 60 countries, plus additional territories, to move money around the world. In 2018, we moved over $300 billion in principal in nearly 130 currencies and processed 34 transactions every second across all our services. With our global reach, Western Union moves money for better, connecting family, friends and businesses to enable financial inclusion and support economic growth."

Design by
N/A

Related links
2013 Brand New Noted post

Images (opinion after)

New Logo for Western Union Logo. New Logo for Western Union Monogram, before and after. New Logo for Western Union Monogram. A couple of TV spots.

Opinion
No information on this one but it’s a big change given that it’s the first since for a while that Western Union has dropped the extra bold, loosely letter-spaced uppercase wordmark that’s so easily recognizable. In the last redesign, in 2013, they introduced a “WU” monogram that is now taking on a more important role (because avatars). The old monogram was a little clunky with how it dealt with the intersection of the letters and had it not been for the thin black line between them it could have been interesting on its own and it matched decently with the old wordmark. The new monogram deals differently with the intersection of the “W” and “U” and it’s fine. Bland but fine. The wordmark is a mystery though: why they did they have to do what they did to the “s” and tittle of the “i”? Uncalled-for customization. It’s not terrible-horrible but certainly not enjoyable. I’m still mostly surprised they dropped the huge block letters as it made them stand out, especially in the smaller towns where they operate. The illustrated TV spots are quite nice, so well done on that.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ORV4V8oOXrI/new_logo_for_western_union.php https://www.underconsideration.com/brandnew/archives/new_logo_for_western_union.php Tue, 02 Apr 2019 05:55:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_western_union.php
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