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Reviewed: Follow-up: New Logo and Identity for Oslo Kommune by Creuna

Wed, 04/10/2019 - 13:48
In June of 2018 I posted about the new logo and identity for Oslo Kommune (Oslo Municipality), who announced that, in 2019, would introduce a new administrative and city-wide identity. Well, 2019 is here and the identity has been developed into a more comprehensive system “Oslo Known As”  New Logo and Identity for Oslo Kommune by Creuna

In June of 2018 I posted about the new logo and identity for Oslo Kommune (Oslo Municipality), who announced that, in 2019, would introduce a new administrative and city-wide identity. Well, 2019 is here and the identity has been developed into a more comprehensive system that maintains a lot of the original ideas while introducing new ones designed by the Oslo office of Creuna.

The City of Oslo had a clear need to appear clearer and more uniform. The municipality operates many types of businesses and communicates with many different target groups. There are over 250 municipal logos in use. Therefore, it is unclear to many what the municipality does. The solution is a new visual identity in which the City of Oslo communicates as one holistic player. The result meets the requirements of universal design so that it can be used by everyone. The solution also includes a goal of simplification and efficiency improvement. It is estimated that today's fragmentation costs the municipality NOK 40 million a year. The identity will gradually be implemented over the next few years.Creuna project page  New Logo and Identity for Oslo Kommune by Creuna Logo, before and after.  New Logo and Identity for Oslo Kommune by Creuna The coat of arms remains as an element of the city's identity. With the solution, all businesses in the Oslo municipality have been gathered under one common identity with one common logo. This makes it easier for citizens to understand everything the municipality does and contributes to. The Oslo logo shows St. Halvard in the symbol and Oslo in writing. It is based on Oslo's coat of arms. The production of St. Halvard is simplified and modernized, but carries the story. Oslo's coat of arms will continue to be used in a solemn and traditional context, and by artistic and historical renditions.Creuna project page  New Logo and Identity for Oslo Kommune by Creuna Logo detail.

I liked the logo when they introduced it and I still like it now. They made some small adjustments to it, it seems, like making the crown a tad narrower and, to my delight, addressed the one complaint I had about it originally, which was the outer ring and crown stroke were thicker than the rest. I called it, y'all.

Identity presentation. Sound on (for lovely music).

Most of what you need to see about the new identity is in the video above and it's damn convincing. From the logo to the color palette to the abstract "OSLO" shapes, it leaves little doubt that everything is where and how it needs to be. The subtle motion added to the otherwise super basic circle and square shapes adds a fantastic dimension to the identity that's already strong enough in static applications, based on a breadth of identity elements.

The colors of the identity are taken from the cityscape in Oslo. Blue from the trams and the fjord, green from the field and the green lungs. The warm and neutral colors are inspired by the facades of the city's buildings.Creuna project page  New Logo and Identity for Oslo Kommune by Creuna Color palette. Oslo municipality has developed a separate font which is a central part of the identity. It is inspired by street signs in Oslo. The font is designed for good readability and to provide a functional and timeless expression.Creuna project page  New Logo and Identity for Oslo Kommune by Creuna  New Logo and Identity for Oslo Kommune by Creuna Custom type family. The Oslo forms are taken directly from the Oslo logo. The three basic forms are also an abstract reference to the cityscape. The three basic forms: the square, the circle and the angle can be assembled in different ways. They are the foundation of a new and flexible design system, and can also form compositions of Oslo as a word picture.Creuna project page  New Logo and Identity for Oslo Kommune by Creuna Shapes that make abstract "OSLO"  New Logo and Identity for Oslo Kommune by Creuna Possible densities. Digital design assistant for layouts.  New Logo and Identity for Oslo Kommune by Creuna  New Logo and Identity for Oslo Kommune by Creuna Sample layouts.

The layouts have a great variety to them while being very consistent. Having a layout generator both makes it easy for all departments to use and ensures on-brand-ed-ness at every turn. I like the versions when the shapes are bigger and look less like decoration, but don't mind the other end of spectrum at all.

 New Logo and Identity for Oslo Kommune by Creuna Layouts with cool 3D things in front of them.  New Logo and Identity for Oslo Kommune by Creuna Website.  New Logo and Identity for Oslo Kommune by Creuna  New Logo and Identity for Oslo Kommune by Creuna Ads.  New Logo and Identity for Oslo Kommune by Creuna Garbage truck.  New Logo and Identity for Oslo Kommune by Creuna T-shirt and cup.

One new detail in the identity is when pairing the logo with the abstract "OSLO", the logo now sits inside a circle instead of the square and it looks so much more slick this way, as seen in the swag above. The shape patterns can maybe get a little on the extreme side as seen in the garbage one image above truck or blue wall below, so I definitely like the more restrained versions better, like the white wall or wayfinding applications.

 New Logo and Identity for Oslo Kommune by Creuna  New Logo and Identity for Oslo Kommune by Creuna  New Logo and Identity for Oslo Kommune by Creuna Signage renders.  New Logo and Identity for Oslo Kommune by Creuna  New Logo and Identity for Oslo Kommune by Creuna Public seating renders. Digital installation at event to commemorate Oslo being named European Green Capital 2019. Noice.

Overall, this is a really great identity with a lot of moving parts (sometimes literally) that manages to look both fun and organized, giving Oslo -- which is already a kick-ass city -- a lively and effective system to support and present all the great work of its many departments.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tKfyr6msIX8/follow_up_new_logo_and_identity_for_oslo_kommune_by_creuna.php https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_oslo_kommune_by_creuna.php Wed, 10 Apr 2019 04:46:33 -0600 https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_oslo_kommune_by_creuna.php
Categories: News

Spotted: New Logo for Almar Uruguay by Cruz Creative

Tue, 04/09/2019 - 22:47
New Logo for Almar Uruguay by Cruz Creative Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DSBhJYNoxro/new_logo_for_almar_uruguay_by_cruz_creative.php https://www.underconsideration.com/brandnew/archives/new_logo_for_almar_uruguay_by_cruz_creative.php Tue, 09 Apr 2019 12:32:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_almar_uruguay_by_cruz_creative.php
Categories: News

Spotted: New Logo and Identity for Cincinnati Symphony Orchestra by Troika

Tue, 04/09/2019 - 19:47
New Logo and Identity for Cincinnati Symphony Orchestra by Troika Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8EXtN6Lh5_g/new_logo_and_identity_for_cincinnati_symphony_orchestra_by_troika.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cincinnati_symphony_orchestra_by_troika.php Tue, 09 Apr 2019 12:28:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cincinnati_symphony_orchestra_by_troika.php
Categories: News

Linked: Hottest Swag in Town

Tue, 04/09/2019 - 16:47
Texas-based Whataburger has a loyal following and when word got around in Houston that anyone could buy some rare swag at the company's "WhataGames" biannual event, people flocked to get some. Hottest Swag in Town Visit Link Texas-based Whataburger has a loyal following and when word got around in Houston that anyone could buy some rare swag at the company's "WhataGames" biannual event, people flocked to get some. http://feedproxy.google.com/~r/ucllc/brandnew/~3/lqB-3sbHDW8/hottest_swag_in_town.php https://www.underconsideration.com/brandnew/archives/hottest_swag_in_town.php Tue, 09 Apr 2019 05:55:37 -0600 https://www.underconsideration.com/brandnew/archives/hottest_swag_in_town.php
Categories: News

Noted: New Cans for Heineken by VBAT

Tue, 04/09/2019 - 16:47
(Est. 1873) "Heineken Lager Beer (Dutch: Heineken Pilsener), or simply Heineken, is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken International. Heineken is well known for its signature green bottle and red star." (Wikipedia) NOTE: The new “Open Up a ’Ken of Whoop-ass” New Cans for Heineken by VBAT

(Est. 1873) "Heineken Lager Beer (Dutch: Heineken Pilsener), or simply Heineken, is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken International. Heineken is well known for its signature green bottle and red star." (Wikipedia)

NOTE: The new can has been introduced in Mexico, Brazil, Poland, and France so far, with global rollout planned. The new can can be seen in the France version of Heineken's website.

Design by
VBAT (Amsterdam, Netherlands)

Related links
N/A

Relevant quote
In 2018, however, Heineken felt it had reached a level of brand recognition that allowed it to explore a new packaging perspective. The can project arose out of Heineken’s drive to discover more powerful ways to visually express its renewed self-confidence.

The brief was to make a bold statement. Our solution was to further iconise the brand by stripping away much of the corporate messaging and zoom in only on the recognisable details that make Heineken, Heineken.

Zooming in is most of all an act of purification. The Heineken red star has always been fundamental to the brand’s identity, but by centralising it and amplifying it, we turned this ‘traditional’ brand element into a bright, bold and contemporary icon. More radical still was the decision to use the Heineken wordmark as a wrap-around text. Never legible in its entirety, the wordmark is fresh and playful yet still recognisable. A typographic can that resonates self-confidence and fun.

Images (opinion after)

New Cans for Heineken by VBAT Main can. New Cans for Heineken by VBAT Can line-up. New Cans for Heineken by VBAT New Cans for Heineken by VBAT New Cans for Heineken by VBAT Promo images. Can change, animated.

Opinion
I have always enjoyed Heineken’s packaging and the previous, relatively ornate can was pretty cool. The new can is pretty cool too, in a different way. I wouldn’t say it’s better because I think both are effective but the new one is definitely bolder and more ambitious. The floor-to-ceiling green background is great and the dot pattern provides a nice texture to break up the different areas of the can. The red star feels a tad big, but I guess that’s part of the point. I do love the huge Heineken wordmark across the bottom. The Light and 0.0 variations look quite good (as long as we ignore that “LIGHT” typography) and are easily discernible between each other. Overall, a fun update that both maintains and turns up the brand’s own Heineken-ness.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/2Z5j5WEdP8I/new_cans_for_heineken_by_vbat.php https://www.underconsideration.com/brandnew/archives/new_cans_for_heineken_by_vbat.php Tue, 09 Apr 2019 05:36:45 -0600 https://www.underconsideration.com/brandnew/archives/new_cans_for_heineken_by_vbat.php
Categories: News

Reviewed: New Logo and Identity for The Ocean Race by Mucho

Tue, 04/09/2019 - 13:47
Established in 1973, The Ocean Race is a yacht race around the world held every three years. Originally and previously named after its sponsors -- "Whitbread Round the World Race" until 2001 and "Volvo Ocean Race" until 2018 -- the event features a small number “Around the World in Speedy Ways” New Logo and Identity for The Ocean Race by Mucho

Established in 1973, The Ocean Race is a yacht race around the world held every three years. Originally and previously named after its sponsors -- "Whitbread Round the World Race" until 2001 and "Volvo Ocean Race" until 2018 -- the event features a small number of boats, between seven and ten, competing in nine to eleven legs, some of them 20 days long, traveling more than 40,000 nautical miles over the course of seven months. It's a grueling endurance competition across four oceans and six continents. With a recent change in ownership and in preparation for the 2021-22 event, The Ocean Race introduced a new identity designed by the Barcelona, Spain, office of Mucho.

Mucho was hired to collaborate with The Ocean Race in redefining brand values and crafting a fresh brand narrative as well as creating a new visual language, looking to reshape the attitude of the race going forward. The objective was to capture the essence and equity of a legendary brand whilst opening it up to a new audiences through a meaningful, versatile and engaging brand expression.Mucho project page New Logo and Identity for The Ocean Race by Mucho Logo. The symbol's role is crucial in expressing the shift in the brand's essence and narrative. Sustainability, competition and team effort are all represented by the simple shape and organic movement symbolizing boats sailing with the wind in their sails. The logotype is a simple uppercase structure that highlights the importance of the word OCEAN in The Ocean Race.Mucho project page Your browser does not support the video tag. Logo animation. Your browser does not support the video tag. Logo responsiveness.

The old logo was half fine, half terrible with a decent brush-styled sail graphic but the least exciting typography possible that looked as if the font didn't load and a dotted red line as slick as an inflatable banana boat. Considering the ton of money that goes into the boats and teams, the logo was surprisingly cheap-looking. The new logo is such a vast improvement, with a lovely asymmetric icon and a geometric sans wordmark accentuated by custom "A"s that look like yachts from above and a low crossbar that gives it an Art Deco vibe that evokes 1920s travel posters. Although I really like the look of the icon, if you stop to think about it, it's a little awkward in how it has all the boats facing each other as if they were being sucked into a whirlpool. The propeller-like animation helps snap me out of such dark thoughts though and major bonus points for the flexibility of the icon and wordmark.

Graphic tools have been created to define the visual language that accompany the identity. These will work across dynamic and static media. A collection of horizontal and vertical shapes using some of the corporate colors mixed with patterns inspired by graphics of 'wind directions' all work together to create an holistic, rich, visually exciting brand identity.Mucho project page New Logo and Identity for The Ocean Race by Mucho Guidelines. New Logo and Identity for The Ocean Race by Mucho New Logo and Identity for The Ocean Race by Mucho Typography.

It's funny what a big change a single letter makes to a typeface. In its uppercase, TypeMates' Cera, already has a vintage Art Deco aesthetic but the custom "A" really turns up the volume on that while creating a strong unifying visual cue for all the applications.

New Logo and Identity for The Ocean Race by Mucho Stationery. New Logo and Identity for The Ocean Race by Mucho New Logo and Identity for The Ocean Race by Mucho Publications. New Logo and Identity for The Ocean Race by Mucho Website on tablet. New Logo and Identity for The Ocean Race by Mucho Ad. New Logo and Identity for The Ocean Race by Mucho Banners.

The identity mixes blocks of colors with a wind-vector pattern made of more little boats that, being loosely spaced, overlays quite nicely over other elements. The main color palette of dark and light blue is fine and the addition of mint and orange as accents is at times a little jarring but it definitely pops, as seen in the ad.

New Logo and Identity for The Ocean Race by Mucho Event graphics. New Logo and Identity for The Ocean Race by Mucho Various applications. New Logo and Identity for The Ocean Race by Mucho Sails. Your browser does not support the video tag. Identity presentation.

There are also some really nice motion things going on in the video above like the single little boat marker that moves up and down, the blocks and strips of color sailing into place, and the animated wind-vector boats. Overall, this has a subtle mix of elegance, adventure, and history that feels quite appropriate for this particular and peculiar event.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/9KRT6FiQ7Vo/new_logo_and_identity_for_the_ocean_race_by_mucho.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_ocean_race_by_mucho.php Tue, 09 Apr 2019 04:38:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_ocean_race_by_mucho.php
Categories: News

Spotted: New Logo for Moderaterna

Mon, 04/08/2019 - 19:59
New Logo for Moderaterna Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/niYLlPftt80/new_logo_for_moderaterna.php https://www.underconsideration.com/brandnew/archives/new_logo_for_moderaterna.php Mon, 08 Apr 2019 10:06:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_moderaterna.php
Categories: News

Spotted: New Logo and Identity for The Spicy Radish by Cast Iron Design

Mon, 04/08/2019 - 19:59
New Logo and Identity for The Spicy Radish by Cast Iron Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/pqIRRm60NJI/new_logo_and_identity_for_the_spicy_radish_by_cast_iron_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_spicy_radish_by_cast_iron_design.php Mon, 08 Apr 2019 10:01:22 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_spicy_radish_by_cast_iron_design.php
Categories: News

Linked: Fyred Up

Mon, 04/08/2019 - 15:57
As if the Fyre Festival needed any more behind-the-scenes exposés, Eye on Design shares some thoughts and design explorations from Oren Aks, who helped design the look of the campaign and work with the now infamous flame logo -- "If you overlay it on the Fyred Up Visit Link As if the Fyre Festival needed any more behind-the-scenes exposés, Eye on Design shares some thoughts and design explorations from Oren Aks, who helped design the look of the campaign and work with the now infamous flame logo -- "If you overlay it on the Tinder logo it's the same flame, or some iteration of the same shape. I hated it." http://feedproxy.google.com/~r/ucllc/brandnew/~3/TLSJy5cxH7M/fyred_up.php https://www.underconsideration.com/brandnew/archives/fyred_up.php Mon, 08 Apr 2019 06:12:36 -0600 https://www.underconsideration.com/brandnew/archives/fyred_up.php
Categories: News

Noted: New Logo and Uniforms for New York Jets

Mon, 04/08/2019 - 15:57
(Est. 1959) "The New York Jets are a professional American football team located in the New York metropolitan area. The Jets compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) East division. The team is headquartered “It’s Hard to be Green” New Logo and Uniforms for New York Jets

(Est. 1959) "The New York Jets are a professional American football team located in the New York metropolitan area. The Jets compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) East division. The team is headquartered in Florham Park, New Jersey. In a unique arrangement for the league, the Jets share MetLife Stadium in East Rutherford, New Jersey with the New York Giants. The franchise is legally and corporately registered as New York Jets, LLC." (Wikipedia)

Design by
N/A

Related links
New York Jets announcement page

Images (opinion after)

New Logo and Uniforms for New York Jets Logo. New Logo and Uniforms for New York Jets Update explanation. New Logo and Uniforms for New York Jets New uniform names (plus recurring type and graphic device usage). New Logo and Uniforms for New York Jets "Gotham Green" uniforms. New Logo and Uniforms for New York Jets "Spotlight White" uniforms. New Logo and Uniforms for New York Jets "Stealth Black" uniforms. New Logo and Uniforms for New York Jets Uniform update explanation. Intro video to new vibes. (Leon!)

Opinion
First, it’s worth noting how little — unlike the NBA or MLS — NFL logos change, with only six updates in our archives, which makes this Jets change relatively monumental. The old logo was kind of cool with the stroke “NY” behind the name, giving the logo some texture but also a challenge for any dimensional reproduction (uniforms, hats, patches, etc.). And its ball was kind of dopey. The new logo is more orderly but has lost its energy. Now simply typeset in their custom font, designed by Hoefler & Co. back in 2002 (and now available as Nitro) the logo may be neater but it’s all kinds of new awkward, with some odd negative spaces between the words themselves and between the words and the holding shape, which is somewhat clunky. The ball depicted within is an improvement, so it has that going for it. The uniforms are… fine. It feels like a lot of PR for a fairly unexciting result. As a non-Jets and non-NFL fan I have no strong affiliation or emotion towards the change but even with that detachment this feels like a slight letdown.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PbZCTZYaHPE/new_logo_and_uniforms_for_new_york_jets.php https://www.underconsideration.com/brandnew/archives/new_logo_and_uniforms_for_new_york_jets.php Mon, 08 Apr 2019 05:39:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_uniforms_for_new_york_jets.php
Categories: News

Reviewed: New Logo and Identity for lamoda by Shuka

Mon, 04/08/2019 - 12:57
Established in 2011, lamoda is the leading online retailer in Russia and CIS (Commonwealth of Independent States), with approximately 20 million unique users per month, offering over 4 million products from 3,000 international and local brands of clothing, shoes, accessories, cosmetics, and perfumes. Based in “La La Land” New Logo and Identity for lamoda by Shuka

Established in 2011, lamoda is the leading online retailer in Russia and CIS (Commonwealth of Independent States), with approximately 20 million unique users per month, offering over 4 million products from 3,000 international and local brands of clothing, shoes, accessories, cosmetics, and perfumes. Based in Moscow, the company employs over 4,500 people in Russia and CIS and as part of its infrastructure it has its own courier network, lamoda express, providing next-day delivery to more than 65% of its customers in Russia, Ukraine, Belorussia, and Kazakhstan. Recently, lamoda introduced a new identity designed by Moscow-based Shuka.

New Logo and Identity for lamoda by Shuka Samples of OLD look. We revisited all business units of Lamoda (website, app, delivery service, and planned offline stores) and developed it a consistent visual system. We took the old logo as a brand's heritage, preserved the idea of italic article ("la") and used it to add an irony to the communications. Made it the brand image. The new angle of «la», repeated in the key visual, is a metaphor of changes in Lamoda's perception that makes it emotional -- «la» as a vocable, an exclamation.Shuka provided text From old logo and graphics to new logo and patterns. New Logo and Identity for lamoda by Shuka Logo. New Logo and Identity for lamoda by Shuka Icon.

The old logo was not great by any means and it could have probably been a lot worse but it did have a dated 1980s fashion approach that seems like a strange approach for an e-commerce platform launched this decade. The new logo honors the original with an interesting twist on the italic angle by tilting "la" in a quirky, unexpected way. Maybe it de-emphasizes the word "moda" (fashion in Italian) more than the old logo did but now that it's the biggest online retailer I don't think it's too much of an issue. The new logo also uses an out of the ordinary typographic approach with rounded square counterspaces, exaggerated ink traps, and an extended structure that may not be to everyone's liking but I'm digging it.

Using "la" as the icon is kind of bold -- it would be like a company using "The" as its icon and quick identifier -- relying mostly on its tilt to be recognizable. Judging at least from the website's favicon, it's surprisingly convincing.

New Logo and Identity for lamoda by Shuka Icon on mobile. We revisited classic patterns of textille industry by which fashion designers are inspired sinсe 20th century.

Color palette is based on the associations with the natural materials. Recurrent color is vitalized Red -- energetic, yet calm and gender-neutral.lamoda brand page New Logo and Identity for lamoda by Shuka Pattern references. New Logo and Identity for lamoda by Shuka New Logo and Identity for lamoda by Shuka Patterns. New Logo and Identity for lamoda by Shuka Logo with patterns.

The patterns are cool-looking and do manage to evoke fashion-ness, looking like prints most of the audience would associate with clothing and accessories. If there is one issue is perhaps that it ties it a little too much with high fashion and could perhaps limit the expectations of what's available from the online retailer. The angled crops of the patterns -- that allude to the old identity's stripes -- help make the approach feel more dynamic, youthful, and varied.

New Logo and Identity for lamoda by Shuka Business cards. New Logo and Identity for lamoda by Shuka Website. New Logo and Identity for lamoda by Shuka Billboard. New Logo and Identity for lamoda by Shuka Livery. New Logo and Identity for lamoda by Shuka Cups. New Logo and Identity for lamoda by Shuka T-shirts. New Logo and Identity for lamoda by Shuka Tote bag. New Logo and Identity for lamoda by Shuka Bag. New Logo and Identity for lamoda by Shuka Box.

Applications like the business cards and website are able to dial down the graphic-ness for a more corporate look while other applications have a fun variety to them with the density of the patterns changing and using the angles to frame information and photography. Overall, this is a big improvement over the old identity, giving lamoda a stronger brand that can play along (and keep up) with all the other brands that live within it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/39YTV28IVuw/new_logo_and_identity_for_lamoda_by_shuka.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lamoda_by_shuka.php Mon, 08 Apr 2019 04:49:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lamoda_by_shuka.php
Categories: News

Spotted: New Name and Logo for Arvesta

Fri, 04/05/2019 - 18:52
New Name and Logo for Arvesta Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6QxdZgd47sA/new_name_and_logo_for_arvesta.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_arvesta.php Fri, 05 Apr 2019 11:35:36 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_arvesta.php
Categories: News

Linked: Rede Globo Brand Site

Fri, 04/05/2019 - 15:51
Brazilian TV network, Rede Globo, well-known for its use of 3D in its identity has a new brand site that, even if you are not keen on the style, is pretty epic. Rede Globo Brand Site Visit Link Brazilian TV network, Rede Globo, well-known for its use of 3D in its identity has a new brand site that, even if you are not keen on the style, is pretty epic. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Lz43zmoLybM/rede_globo_brand_site.php https://www.underconsideration.com/brandnew/archives/rede_globo_brand_site.php Fri, 05 Apr 2019 05:59:29 -0600 https://www.underconsideration.com/brandnew/archives/rede_globo_brand_site.php
Categories: News

Noted: New Logo and Identity for Loliware by Lobster Phone

Fri, 04/05/2019 - 15:51
(Est. 2014) "LOLIWARE has pioneered the world's leading seaweed technology to replace single use plastics. LOLIWARE's products harness LIST (LOLIWARE Intelligent Seaweed Technologies) to create single use items designed to disappear. LOLIWARE is poised to completely replace single-use plastics beginning with the launch of the “The Last Straw” New Logo and Identity for Loliware by Lobster Phone

(Est. 2014) "LOLIWARE has pioneered the world's leading seaweed technology to replace single use plastics. LOLIWARE's products harness LIST (LOLIWARE Intelligent Seaweed Technologies) to create single use items designed to disappear. LOLIWARE is poised to completely replace single-use plastics beginning with the launch of the company's new seaweed-based straw. LOLIWARE's Straw, The Straw of the Future, looks, feels and acts like plastic, but is made from 100% food grade materials. It is designed to disappear either through composting or natural processes."

Design by
Lobster Phone (San Francisco, CA)

Related links
Lobster Phone project page

Relevant quote
The first thing you notice when you see LOLIWARE is the strikethrough. I am sure every branding professional will look at this and think, ‘what is she doing…crossing out the name of the brand with a thick line?’ This line is a form of protest – it’s a force of nature, it will not be ignored or overlooked. It also has a double meaning, directly reflecting the straw. As time moves on and the brand begins to unveil other products, this line will disappear…dissolving the same way the product itself will.

The neon green feels fashionable and futuristic, but also connects to the seaweed that LOLIWARE’s material is made from. Knocking out the body of each letter directly presents the brand’s theme - transparency - as though there is nothing to hide, and also helps make the wordmark more flexible to play with different backgrounds and interfaces. You see this come to life with our poster series, which places the wordmark on natural landscapes and replaces the strikethrough with eye-catching lines that already exist in the world.

This brand will catch your eye. It’s not meant to fade in the background, or sit idly by and watch the world turn. LOLIWARE is about making an impact, about gathering people behind a movement to change consumer behavior in order to change the world.

Images (opinion after)

New Logo and Identity for Loliware by Lobster Phone Logo. New Logo and Identity for Loliware by Lobster Phone Lock-up variations. New Logo and Identity for Loliware by Lobster Phone Straws. New Logo and Identity for Loliware by Lobster Phone More straws. New Logo and Identity for Loliware by Lobster Phone Business cards. New Logo and Identity for Loliware by Lobster Phone New Logo and Identity for Loliware by Lobster Phone Messaging. New Logo and Identity for Loliware by Lobster Phone New Logo and Identity for Loliware by Lobster Phone Posters. New Logo and Identity for Loliware by Lobster Phone New Logo and Identity for Loliware by Lobster Phone Ads. Your browser does not support the video tag. Swag. Your browser does not support the video tag. Promo video.

Opinion
The old logo was okay but it had more of a fun/playful attitude in contrast to the new logo’s in-your-face, urgency attitude with the bright green strike-through graphic and italic wordmark. Once you know the company makes straws and that those straws are made to disappear, there is a great pay-off to the logo as the strikethrough stands in for the colorful straws and the shadow type is metaphorically disappearing. The identity uses GT America Mono in italic, uppercase, and neon green basically grabbing you from the shoulders and shaking you. I wish there was better integration with the photos in the background or the layouts made everything come together a little more convincingly or somehow link the rounded-ness of the logo to the harshness of the brand typography but I do like the unexpected boldness of the identity because it would have been easy for this to be all earthy-happy-save-the-trees-and-sunsets and pass unnoticed.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/9y6XzhnjP8E/new_logo_and_identity_for_loliware_by_lobster_phone.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_loliware_by_lobster_phone.php Fri, 05 Apr 2019 05:42:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_loliware_by_lobster_phone.php
Categories: News

Reviewed: Friday Likes 282: From Sweet Sneak, Nice People, and Mildred & Duck

Fri, 04/05/2019 - 12:51
Some elegant and nicely colored projects this week, with work from Copenhagen, Los Angeles, and Fitzroy. “From Sweet Sneak, Nice People, and Mildred & Duck” Friday Likes 282

Some elegant and nicely colored projects this week, with work from Copenhagen, Los Angeles, and Fitzroy.

The Syrup Company by Sweet Sneak The Syrup Company by Sweet Sneak

Based in Copenhagen, Denmark, The Syrup Company makes fresh organic syrup for mocktails, sodas, and coffees, selling directly to restaurants, bars, and cafes. Being a B2B product, the bottles could have gotten a mediocre design with the thinking that consumers didn't have to choose it from the shelf but, instead, the design by local firm Sweet Sneak, is better than much of the stuff you can buy off the proverbial shelf. A lovely high-contrast sans serif logo accentuates the labels that come in a variety of unexpected color combinations and simple but effective information for each flavor. Bonus points for the Renaissance-still-life-painting-like photos for the case study. See full project

Four Spa by Nice People Four Spa by Nice People

Four Spa is a luxury nail salon and spa with three locations in Saudi Arabia. The identity, designed by Los Angeles, CA-based Nice People, features an elegant wordmark in a tightly-set Art Deco-ish sans serif that appears in gold or pink on a sea of light pink and white applications. It's so soothing you don't even have to go to the spa to relieve some stress. See full project

Granger by Mildred & Duck Granger by Mildred & Duck

Granger is a cafe and restaurant in Caulfield East, a suburb of Melbourne, Victoria, Australia, that serves some delicious-looking food. The identity, designed by Fitzroy, Victoria-based Mildred & Duck, follows the cues of the interior design with a color palette of grays accentuated by a muted green and an overall contemporary but relaxing aesthetic. The extra round "G"s (and their itty bitty crossbar) in the wordmark contrast nicely with the rest of the condensed letters -- when a logo looks that good on a receipt, you know you got something good going. All the applications have a great, airy feeling and the color palette works great. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/2jH-28mRgWQ/friday_likes_282.php https://www.underconsideration.com/brandnew/archives/friday_likes_282.php Fri, 05 Apr 2019 05:15:43 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_282.php
Categories: News

Spotted: New Logo for Canada Life

Thu, 04/04/2019 - 21:51
New Logo for Canada Life Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Cu1OEybNhpQ/new_logo_for_canada_life.php https://www.underconsideration.com/brandnew/archives/new_logo_for_canada_life.php Thu, 04 Apr 2019 12:30:40 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_canada_life.php
Categories: News

Spotted: New Logo for Investopedia

Thu, 04/04/2019 - 21:51
New Logo for Investopedia Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/RkIQr1NJ71w/new_logo_for_investopedia.php https://www.underconsideration.com/brandnew/archives/new_logo_for_investopedia.php Thu, 04 Apr 2019 12:25:19 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_investopedia.php
Categories: News

Linked: IBM Design Language

Thu, 04/04/2019 - 15:51
Slick set of videos -- more at the link -- by Buck to illustrate IBM's Design Language. [If you can not see a video here view this post on Brand New] Visit Link Slick set of videos -- more at the link -- by Buck to illustrate IBM's Design Language. http://feedproxy.google.com/~r/ucllc/brandnew/~3/FhjjHlJiTec/ibm_design_language.php https://www.underconsideration.com/brandnew/archives/ibm_design_language.php Thu, 04 Apr 2019 05:58:27 -0600 https://www.underconsideration.com/brandnew/archives/ibm_design_language.php
Categories: News

Noted: New Logo for Discovery Channel

Thu, 04/04/2019 - 15:51
(Est. 1985) "Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American pay television television network and flagship channel owned by Discovery, Inc. As of June 2012, Discovery Channel is the third most widely “The World at your Fingertips” New Logo for Discovery Channel

(Est. 1985) "Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American pay television television network and flagship channel owned by Discovery, Inc. As of June 2012, Discovery Channel is the third most widely distributed subscription channel in the United States, behind TBS and The Weather Channel; it is available in 409 million households worldwide, through its U.S. flagship channel and its various owned or licensed television channels internationally." (Wikipedia)

Design by
N/A

Related links
Hollywood Reporter story
2008 Brand New post

Images (opinion after)

New Logo for Discovery Channel Logo. New Logo for Discovery Channel Hero graphic. New Logo for Discovery Channel "D" usage. New promo. Nice detail on the bug on the corner that the globe spins.

Opinion
For the longest time, Discovery has held on to a photorealistic globe in its logo, so it’s surprising that they are finally letting go. The old logo had a nice rendering of it, I guess, but the typography was a little painful with the tittle of the “i” missing and the “r” mutilated by the “y”. The new logo has the best integration of the globe so far, pinched by the “D”, and typeset in an expected but decent sans serif. The globe drawing is pretty detailed but to its credit — or to the credit of the thousands of images we’ve seen of Earth from space — it’s recognizable and understandable at small sizes. The open “D” then serves as a device to frame objects in photographs and it’s kind of cool. There aren’t any applications or examples of the identity in motion but I’m thinking there is some potential here. Overall, I would tentatively say this is an improvement, pending further evidence.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VhyABgk8Ij4/new_logo_for_discovery_channel.php https://www.underconsideration.com/brandnew/archives/new_logo_for_discovery_channel.php Thu, 04 Apr 2019 05:54:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_discovery_channel.php
Categories: News

Reviewed: New Logo and Identity for Bristol City FC by Mr B & Friends

Thu, 04/04/2019 - 12:51
Founded in 1894, Bristol City Football Club is a professional football club based in Bristol, England, that plays in the EFL Championship, the second tier of English football, which they rejoined in the 2015 - 16 season, after two seasons being in the third tier. “Round Robin” New Logo and Identity for Bristol City FC by Mr B & Friends

Founded in 1894, Bristol City Football Club is a professional football club based in Bristol, England, that plays in the EFL Championship, the second tier of English football, which they rejoined in the 2015 - 16 season, after two seasons being in the third tier. Nicknamed "The Robins", the team plays at the 27,000-capacity Ashton Gate, and with the longest unbeaten streak of 13 games this season (currently in 5th place in the league, though), they have their aim on moving on the Premier League. Last month, Bristol City FC introduced a new logo designed by local firm Mr B & Friends.

City Vice-Chairman Jon Lansdown said: "The robin has long been a symbol of Bristol City and has historically been part of our history through imagery, words and song. It is important that the club has an instantly recognisable crest that reflects the club and we want to fully own this symbolic part of our identity.

"The Robin was first used on our kit as far back as 1949 and has been used on the white away shirt which has been incredibly popular with supporters. From now on it will appear on all our kit and be a fundamental part of our identity."Mr B & Friends provided text The team's Vice-Chairman, Jon Lansdown, explains the redesign. Some sketches and other stuff in the video. The new crest follows a consultation process that saw more than 3,350 responses received in a survey as well as a focus group which represented a cross-section of supporters. Having explored a variety of creative options and styles, the final concept of a simple, graphic robin sat atop a football was chosen. Designed to be proud and iconic, the new crest brings a renewed sense of identity to the club.Mr B & Friends provided text New Logo and Identity for Bristol City FC by Mr B & Friends Logo.

The old logo wasn't so much a logo as it was a really competent Microsoft Paint rendition of Bristol's coat of arms. Other than acknowledging the city they are from, the old logo had no significance for the football club. The new logo formally places the robin as the main identifier for the team -- which has been used on and off since 1949 but never like this. The new robin drawing is simple and bold, with a strong pose and plenty of attitude even without any facial features -- it looks like a bird that you would go "Shoo!" at and it would not shoo. I'm not entirely crazy about how it sits on a ball but it does ground it appropriately, both visually and metaphorically. The typography in the circle could be a little more interesting but for the most part it's fine. I like the "1894" in there, even if it's a little gratuitous. The resulting logo has more of an MLS vibe than an English league vibe which I am sure will upset some that this doesn't evoke the tradition, legacy, and history of the sport but the 1800s called and they are okay with us moving on.

New Logo and Identity for Bristol City FC by Mr B & Friends Logo lock-ups and sub-brands. New Logo and Identity for Bristol City FC by Mr B & Friends 3D hero version.

The 3D variations are a little SomeOne-esque but still nice to look at.

New Logo and Identity for Bristol City FC by Mr B & Friends Guidelines. New Logo and Identity for Bristol City FC by Mr B & Friends New Logo and Identity for Bristol City FC by Mr B & Friends New Logo and Identity for Bristol City FC by Mr B & Friends Posters.

The secondary application with the bird out of the roundel and paired with a condensed wordmark is pretty cool and gives the team a much more contemporary and slightly urban aesthetic that works really well with the black-red-white color palette.

New Logo and Identity for Bristol City FC by Mr B & Friends New Logo and Identity for Bristol City FC by Mr B & Friends New Logo and Identity for Bristol City FC by Mr B & Friends Activation. SE7EN opening titles meets embroidery. Men and women teams get new swag.

Overall, this is a really nice redesign that gives the team a highly recognizable (and merchandisable) icon that is sure to stand out against the rest of its league's competing logos.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eIAgRyxen9o/new_logo_and_identity_for_bristol_city_fc_by_mr_b_friends.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bristol_city_fc_by_mr_b_friends.php Thu, 04 Apr 2019 05:02:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bristol_city_fc_by_mr_b_friends.php
Categories: News

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