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Updated: 2 hours 52 min ago

Spotted: New Logo for 2020 Honda NHL All-Star

Tue, 09/10/2019 - 21:13
New Logo for 2020 Honda NHL All-Star Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/l2x-X_ALuyc/new_logo_for_2020_honda_nhl_all-star.php https://www.underconsideration.com/brandnew/archives/new_logo_for_2020_honda_nhl_all-star.php Tue, 10 Sep 2019 12:17:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_2020_honda_nhl_all-star.php
Categories: News

Spotted: New Name and Logo for Rodo

Tue, 09/10/2019 - 21:13
New Name and Logo for Rodo Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/T6c4e_GcLI8/new_name_and_logo_for_rodo.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_rodo.php Tue, 10 Sep 2019 12:04:47 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_rodo.php
Categories: News

Linked: Getting the Last Laugh

Tue, 09/10/2019 - 18:13
An elementary school kid, participating in the school's "college colors day", wore a DIY University of Tennessee t-shirt as he didn't own an official one and some other kids made fun of him. After his teacher shared the story on Facebook, the University of Tennessee Getting the Last Laugh Visit Link An elementary school kid, participating in the school's "college colors day", wore a DIY University of Tennessee t-shirt as he didn't own an official one and some other kids made fun of him. After his teacher shared the story on Facebook, the University of Tennessee not only sent him a bunch of swag but translated his design into an official t-shirt with proceeds going to STOMP Out Bullying. http://feedproxy.google.com/~r/ucllc/brandnew/~3/3KmcMw2lscE/getting_the_last_laugh.php https://www.underconsideration.com/brandnew/archives/getting_the_last_laugh.php Tue, 10 Sep 2019 08:23:23 -0600 https://www.underconsideration.com/brandnew/archives/getting_the_last_laugh.php
Categories: News

Noted: New Logo and Identity for Nuvance Health by Monigle

Tue, 09/10/2019 - 18:13
(Est. 2019) "Motivated to challenge assumptions and expectations in healthcare, we -- Health Quest and Western Connecticut Health Network -- have formed Nuvance Health, a system that cares for 1.5 million residents across New York and Connecticut. We've come together to deliver more convenient and “Uplifting Angle” New Logo and Identity for Nuvance Health by Monigle

(Est. 2019) "Motivated to challenge assumptions and expectations in healthcare, we -- Health Quest and Western Connecticut Health Network -- have formed Nuvance Health, a system that cares for 1.5 million residents across New York and Connecticut. We've come together to deliver more convenient and accessible care throughout New York's mid-Hudson Valley and western Connecticut. And in joining forces, we're pushing the expected, working together to make the impossible, possible."

Design by
Monigle (Denver, CO, and New York, NY)

Related links
N/A

Relevant quote
Creating something bold, simple, and personal. Leading with a bright and unexpected color palette that covers the full spectrum between humanity and science, our voice is unapologetically bold and refreshingly straight forward. The world of Nuvance is brought to life through an illustration motif of scientific and human-centric moments that illustrate the work of Nuvance Health in an accessible way. A strong forward angle, first introduced in the logo and continuing as undercurrent throughout the entire visual system, reinforces the progressive brand platform “pursue impossible” by constantly pushing forward.

Images (opinion after)

New Logo and Identity for Nuvance Health by Monigle Logo. New Logo and Identity for Nuvance Health by Monigle Monogram construction. (Or... circles!) New Logo and Identity for Nuvance Health by Monigle Identity elements. Your browser does not support the video tag. Brand illustration, animated. New Logo and Identity for Nuvance Health by Monigle Brochure. New Logo and Identity for Nuvance Health by Monigle Thank you cards of some sort. New Logo and Identity for Nuvance Health by Monigle New Logo and Identity for Nuvance Health by Monigle Various applications. New Logo and Identity for Nuvance Health by Monigle Sculpture.

Opinion
The old logos… HealthQuest gets a passing grade for the relatively clever “HQ” monogram in the middle of the name (although the rest of kerning is questionable) but Western Connecticut flunks with aplomb with its weird shapes in the icon. The new logo has a great monogram that offers a fairly innovative interpretation of the letter “N”… if it were for a water utility company it would be perfect with the big droplet forms but it works well for healthcare too. I keep wanting to see an “H” in the negative space but I guess that’s not going to happen. The wordmark I dislike because I hate that style of “spurless” sans serif, which then makes me question why the “n” isn’t like the “u”? Anyway, it’s not that bad if you don’t mind that style. The color palette is a nice change of pace… that egg yolk yellow isn’t very common and it works well with the rest. I really enjoyed the brand illustration that, even though follows the faceless trend, it at least builds in elements of health and science through the structure of the monogram. I kind of hate to be “that person” to point out something petty but someone needs to learn “Snap to Point” in Illustrator (or if not that, at least learn to “Pay Attention” in Real Life): this SVG, from the various illustrations peppered throughout the website, is so painful to look at. Back to the overall design… I felt that, for a healthcare identity, which are usually pretty generic, this had some good life to it. A little more vibrant and optimistic than the rest without flexing too hard.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ocl20R5_wNs/new_logo_and_identity_for_nuvance_health_by_monigle.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_nuvance_health_by_monigle.php Tue, 10 Sep 2019 08:00:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_nuvance_health_by_monigle.php
Categories: News

Reviewed: New Logo and Identity for Volkswagen done In-house

Tue, 09/10/2019 - 15:10
Established in 1937, Volkswagen needs little introduction as its one of the most well-known car brands in the world -- for both good and not so good reasons. The former includes the design and production of the Beetle, the VW Van, and the Golf, while “Frame of Mind” New Logo and Identity for Volkswagen done In-house

Established in 1937, Volkswagen needs little introduction as its one of the most well-known car brands in the world -- for both good and not so good reasons. The former includes the design and production of the Beetle, the VW Van, and the Golf, while the latter includes its origin as the "People's Car" under the Nazi regime and the recent diesel emission fraud. Still, it is one of the world's most successful volume carmakers, with facilities in 14 countries and over 195,000 employees producing vehicles for customers in more than 150 nations. As Volkswagen looks both to the future and to create some distance between the diesel scandal, the company is putting its focus on pure electric cars, starting with the ID.3, officially launched yesterday at the International Motor Show (IAA) in Frankfurt, where they also introduced a new logo and identity designed in-house.

Jochen Sengpiehl, Chief Marketing Officer of Volkswagen, explains: "We have created a new holistic global brand experience on all channels and across all touch points. As a general principle, the aim in future will not be to show a perfect advertising world. In our presentation, we want to become more human and more lively, to adopt the customer's perspective to a greater extent and to tell authentic stories."

The strategic foundations for the new brand design were not laid by external agencies but by a joint team of Volkswagen Design and Marketing. The design was implemented with the full integration of all departments of the company in the record time of nine months using a powerhouse concept developed by Volkswagen especially for this purpose.A total of 19 internal teams and 17 external agencies were involved in the project.Volkswagen press release New Logo and Identity for Volkswagen done In-house Logo. The symbol and trademark will be the new logo. This will be more modern, clearer and simpler. The logo will be reduced to its essential elements and presented with a new design that is flat and two-dimensional. It will allow more flexible use and will be outstandingly recognizable in digital media. To date, the logo has been blue and white. A new blue tone is now being added, allowing additional color variants. As the digital application with simple, user-friendly interfaces has become extremely important, the logo will be positioned flexibly with the new "moving frame" in the future.Volkswagen press release New Logo and Identity for Volkswagen done In-house Logo qualities, I guess. (Why didn't they put "Contrasting on the other side for a symmetric layout?) New Logo and Identity for Volkswagen done In-house Color variations.

The VW logo is a classic, there is no doubt about that, but under growing layers of chrome over the past 20 years it had become increasingly more difficult to see what made the logo good other than its legacy or even remember that the chrome effects didn't come into play until the late 1990s, obscuring the same flat design, that was previously already "reduced to its essential elements", being touted today. This is a semi-long way of saying that the move away from the faux dimensionality and chrome effects that have permeated cars for so long is most welcome for VW.

Even though it retains the stacked "VW" structure -- which would have been brand suicide if they had introduced something completely different -- the new logo comes across as shockingly different. I mean, it's clearly the "same" but the move to thin lines really transforms the look of the logo. Unfortunately, it isn't quite the best possible manifestation. I can't help but compare this to the Lufthansa icon redesign, which came across as being so precisely and crisply executed that it was hard to disagree with it but, here, there is a very distracting small disparity of line thicknesses between the circle (thin), the letters (less thin but not evidently thicker), and the gap between the letters (almost as thin as the circle stroke but not quite), that it's hard to fully get on board with the evolution, which is sad because I really wanted this to be great.

The new logo is not bad, really. It actually has a little bit of an awkward, imperfect design undercurrent that's somewhat interesting and I'll take it over any of the old chrome versions but I feel like it could have been such a big runaway success if the execution had been more refined.

The moving frame brings an end to the rigid positioning of the logo in the bottom right-hand corner, with the frame moving nimbly across digital user interfaces. This allows the flexible positioning of the logo at the most effective point. As a result, interfaces can be kept simple and user-friendly and the logo can also be prominent on small devices.Some other document buried in the press release Your browser does not support the video tag. Moving frame. The new visual language of the brand will be very different from that presented by Volkswagen to date - it will be bolder and more colorful. The focus will be on people. Volkswagen will no longer concentrate on perfectionism in vehicle photography. In future, the main objective will be to present realistic situations that customers can identify with.Volkswagen press release New Logo and Identity for Volkswagen done In-house Various applications. New Logo and Identity for Volkswagen done In-house Mobile presence.

The "moving frame" device is actually pretty good and begins to support the thinness of the new logo -- although, a little infuriatingly, it introduces a third level of thinness in all the lines at play. It's a good visual device that might become as important, if not more, than the logo itself to signal that you are looking at a VW ad (or brand impression of any other sort). The video of the moving frame does a really good job in presenting it as a unifying theme across applications and the one thing I do love about this new evolution is the use of the frame as a line or border of actual light in physical spaces -- I think that's a great jump from a white line in print and digital to a physical manifestation in dealerships and showrooms.

Instead of a brand claim, Volkswagen will have a sound logo for the first time. This will make also make the Volkswagen brand distinctive in acoustic terms, both in the vehicle and in communications.

For several decades, Volkswagen has used a male voice to present its vehicles and for advertising purposes. The brand is now to become female. On almost all markets, a woman with a warm, pleasant and confident voice will speak for Volkswagen.Volkswagen press release Your browser does not support the video tag. Mnemonic.

I'm not a sound expert or even a sound novice and perhaps it's the newness of it but I do not see/hear a clear connection between the mnemonic and the logo or the car brand. It sounds more like a telco mnemonic.

As in the case of the vehicle, light will also play a key role in communications. Light is the new chromium. In future, the logo will be illuminated, on the vehicle, at the brand locations and at the dealerships.Volkswagen press release New Logo and Identity for Volkswagen done In-house New Logo and Identity for Volkswagen done In-house IAA exhibit area. The global changeover is to be implemented using a cost-optimized, resource-conserving approach. Initially, the brand's locations and dealers in Europe will be changed over, followed by China in October. The changeover will then be implemented step-by-step in North and South America as well as the rest of the world from the beginning of 2020. The roll-out is to be completed by the middle of next year. Volkswagen's rebranding is one of the largest projects of this type in the industry worldwide. All in all, 171 markets in 154 countries are concerned. At the 10,000 facilities of dealers and service partners throughout the world, about 70,000 logos will be replaced.Volkswagen press release New Logo and Identity for Volkswagen done In-house New Logo and Identity for Volkswagen done In-house New Logo and Identity for Volkswagen done In-house Dealership design.

Going back again to the Lufthansa design, I feel like they nailed down perfectly what their brand world is through typography, color, and materials that all made sense whether they were applied on paper, digitally, or in the plane cabin. Looking at the images above, there is a hint of cohesiveness in the use of blues, but it isn't a convincing "This is the new Volkswagen" brand. Maybe it's unfair to want it to feel that way at launch but even the typeface used throughout in bold and light pairings doesn't quite feel like a solid brand element -- like, the type could change at any point and it wouldn't make a big difference.

New Logo and Identity for Volkswagen done In-house New Logo and Identity for Volkswagen done In-house New Logo and Identity for Volkswagen done In-house Logo details in the ID.3. Your browser does not support the video tag. Identity presentation.

In the end, the true impact of the logo evolution will be determined by the evolution of the company and the adoption of their new electric cars by consumers... if that goes well, no one will complain about the new logo -- but, if these new cars are a bust, this poor new logo is going to suffer the fall as part of the turning point. But let's be optimistic. As it stands, the new logo is a clear signal of a new era for Volkswagen, regardless of its execution merits. It reads as a lighter, nimbler manifestation of the brand that aims to move past its recent negative associations and build positive new ones.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Kh_kBLPh8JA/new_logo_and_identity_for_volkswagen_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_volkswagen_done_in_house.php Tue, 10 Sep 2019 04:34:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_volkswagen_done_in_house.php
Categories: News

Noted: New Logo for Qatar 2022 FIFA World Cup by UnlockBrands

Tue, 09/10/2019 - 15:10
"The 2022 FIFA World Cup is scheduled to be the 22nd edition of the FIFA World Cup, the quadrennial international men's association football championship contested by the national teams of the member associations of FIFA. It is scheduled to take place in Qatar in 2022. “We Shawl See” New Logo for Qatar 2022 FIFA World Cup by UnlockBrands

"The 2022 FIFA World Cup is scheduled to be the 22nd edition of the FIFA World Cup, the quadrennial international men's association football championship contested by the national teams of the member associations of FIFA. It is scheduled to take place in Qatar in 2022. This will be the first World Cup ever to be held in the Arab world and the first in a Muslim-majority country. This will be the second World Cup held entirely in Asia after the 2002 tournament in South Korea and Japan. In addition, the tournament will be the last to involve 32 teams, with an increase to 48 teams scheduled for the 2026 tournament. The reigning World Cup champions are France." (Wikipedia)

Design by
UnlockBrands (Lisboa, Portugal)

Related links
FIFA press release

Relevant quote
The emblem’s design embodies the vision of an event that connects and engages the entire world, while also featuring striking elements of local and regional Arab culture and allusions to the beautiful game.

The swooping curves of the emblem represent the undulations of desert dunes and the unbroken loop depicts both the number eight – a reminder of the eight astonishing stadiums that will host matches – and the infinity symbol, reflecting the interconnected nature of the event. Besides echoing the shape of the iconic FIFA World Cup Trophy, the emblem’s central form takes inspiration from a traditional woollen shawl. During winter months, shawls are worn around the world and in the Arab and Gulf region in particular by a variety of people and in various styles.

The intricate embroidered detail that often adorns shawls in the Arab world is featured and takes inspiration from various cultures across Asia, celebrating the continent’s second hosting of a FIFA World Cup tournament and Qatar’s diverse population. The regionally inspired winter garment also alludes to the tournament’s start dates and the fact that it will be the first FIFA World Cup™ to be played in November and December.

The new typeface created to accompany the emblem reimagines traditional Arabic calligraphy in a new, contemporary font, taking inspiration from the region and Asia, and fusing tradition with modernity.

Images (opinion after)

New Logo for Qatar 2022 FIFA World Cup by UnlockBrands Logo. Logo introduction video. Emblem-only animation.

Opinion
As I’m looking at the logo and reading the description I just find myself nodding along. Even if a little exaggerated on the metaphors and rhetoric, all the reasoning for all the elements and structure of the emblem make sense and it’s been executed quite nicely, echoing the shape of the trophy and having just enough graphic elements to make it evocative of the region. The only weird thing is the top front of the shawl that sort of maybe creates a heart shape but it’s like the shawl got all bunched up. The “Qatar 2022” wordmark is pretty nice too and the extended connection, emulating Arabic typography, also helps to quickly establish a connection to the host city. My only major complaint would be the size of “FIFA WORLD CUP”, which is huge and reveals how not pretty that whole wordmark is. Eager to see how the visual language of this develops.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GYib5anV9xA/new_logo_for_qatar_2022_fifa_world_cup.php https://www.underconsideration.com/brandnew/archives/new_logo_for_qatar_2022_fifa_world_cup.php Thu, 05 Sep 2019 08:01:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_qatar_2022_fifa_world_cup.php
Categories: News

Spotted: New Name and Logo for IO Bureau done In-house

Mon, 09/09/2019 - 21:09
New Name and Logo for IO Bureau done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/QHE5qyIxhdk/new_name_and_logo_for_io_bureau_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_io_bureau_done_in_house.php Mon, 09 Sep 2019 09:43:04 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_io_bureau_done_in_house.php
Categories: News

Spotted: New Logo for Papa John's

Mon, 09/09/2019 - 21:09
New Logo for Papa John's Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/rXkJZkZ3Fpk/new_logo_for_papa_johns.php https://www.underconsideration.com/brandnew/archives/new_logo_for_papa_johns.php Mon, 09 Sep 2019 09:43:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_papa_johns.php
Categories: News

Linked: Apple at the End of the Rainbow

Mon, 09/09/2019 - 18:09
Apple fiends are trying to figure out what all the translucent rainbow effects mean, leading up to tomorrow's special announcement-of-some-sort event. Apple at the End of the Rainbow Visit Link Apple fiends are trying to figure out what all the translucent rainbow effects mean, leading up to tomorrow's special announcement-of-some-sort event. http://feedproxy.google.com/~r/ucllc/brandnew/~3/b1NGKDt203E/apple_at_the_end_of_the_rainbow.php https://www.underconsideration.com/brandnew/archives/apple_at_the_end_of_the_rainbow.php Mon, 09 Sep 2019 08:14:51 -0600 https://www.underconsideration.com/brandnew/archives/apple_at_the_end_of_the_rainbow.php
Categories: News

Noted: New Logo and Identity for Western Sydney Airport by Traffic

Mon, 09/09/2019 - 18:09
(Opening 2026) "Western Sydney International (Nancy-Bird Walton) Airport (also known as Western Sydney Airport) is the site for the second Sydney airport, located within the suburb of Badgerys Creek. The Airport is planned to have 24 hour and curfew-free operations. Construction of Stage 1 of “Flight of the Gradients” New Logo and Identity for Western Sydney Airport by Traffic

(Opening 2026) "Western Sydney International (Nancy-Bird Walton) Airport (also known as Western Sydney Airport) is the site for the second Sydney airport, located within the suburb of Badgerys Creek. The Airport is planned to have 24 hour and curfew-free operations. Construction of Stage 1 of the Airport began on 24 September 2018 and is expected to be complete by December 2026. The site was officially designated by the Federal Government on 15 April 2014, after decades of debate on the location of another airport within the Sydney basin." (Wikipedia)

Design by
Traffic (Melbourne and Sydney, Australia)

Related links
Traffic project page

Relevant quote
Driven by the brand essence of ‘take flight’, Traffic created a timeless, yet future focussed brand identity for Western Sydney Airport. Always moving forward, this new identity reflects the mechanics of flight – crafted from triangular fins, the logo mark points to the future and embraces momentum. Its form interconnects, reflecting the paths we take on journeys between destinations and the importance Western Sydney Airport plays within the global matrix of travel. This new identity has been deployed on a wide range of brand materials, including a hard hat that featured on the head of our Prime Minister, Scott Morrison at the launch ceremony.

Images (opinion after)

New Logo and Identity for Western Sydney Airport by Traffic Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Western Sydney Airport by Traffic Guidelines. New Logo and Identity for Western Sydney Airport by Traffic Graphics. New Logo and Identity for Western Sydney Airport by Traffic Business cards.

Opinion
The old logo had a definite placeholder vibe, so no point in spending too much time on it other than to acknowledge it didn’t suck. The new logo, on the other hand, I wouldn’t go as far as saying it sucks — in part because I don’t roll like that — but it’s not good. I think there was a good idea there in the beginning of slicing through a big arrowhead-like shape with a smaller, zooming element but the result is three, very oddly-shaped triangles that are not integrated in any way. The gradients are confusing and the purple shape just looks like it’s sticking out instead of parting through the green shape. The large size of the icon in relation to the wordmark doesn’t help either, as it makes the icon feel more plodding than nimble. The wordmark is fine. The main graphic treatment brings together more weird triangles and more gradients — at a glance it’s sort of fine and energetic but it’s not that interesting after that. Even though I am not the biggest fan of this, I’ll admit that all the triangles and gradients do make this feel like a lot of things are moving through at quick speeds which I guess works for an airport.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jocePpoJdRk/new_logo_and_identity_for_western_sydney_airport_by_traffic.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_western_sydney_airport_by_traffic.php Mon, 09 Sep 2019 07:54:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_western_sydney_airport_by_traffic.php
Categories: News

Reviewed: New Logo and Identity for Moda Operandi by Lotta Nieminen

Mon, 09/09/2019 - 15:09
Established in 2010, Moda Operandi is an e-commerce platform that allows people to discover and shop for designer fashion. Co-founded by former Vogue editor Lauren Santo Domingo, the website allows fashion designers to sell their most creative work, including less commercial and one-of-a-kind pieces to “Fashion Portal” New Logo and Identity for Moda Operandi by Lotta Nieminen

Established in 2010, Moda Operandi is an e-commerce platform that allows people to discover and shop for designer fashion. Co-founded by former Vogue editor Lauren Santo Domingo, the website allows fashion designers to sell their most creative work, including less commercial and one-of-a-kind pieces to a global audience, bridging what people see on the runway and what's commercially available. With more than 400 employees, Moda Operandi carries over 1,000 brands and designers across fashion, fine jewelry, and home and is expanding beyond its website to include a showroom in Hong Kong and a photo studio in New York. Last week, Moda Operandi introduced a new identity designed by New York, NY-based Lotta Nieminen with custom typography by Helsinki, Finland-based Shick Toikka.

Unveiling a new brand identity on September 5, 2019, Moda Operandi affirms its status as a disruptor with a new look and feel, illustrated through bold, unapologetic color, bespoke typefaces and patterns, and discovery-inspired graphics. Combined with Moda's unique curation of established, emerging and undiscovered designers, Moda is renewing its promise of being the world's leading platform for fashion discovery.

Since its founding in 2010, Moda Operandi has grown globally and expanded its category offerings to include Men's, Fine Jewelry, and Home. Moda sought to build a new identity system that built on the core DNA of the brand while adapting to be more tech-forward.Moda Operandi provided text New Logo and Identity for Moda Operandi by Lotta Nieminen Logo, horizontal. Moda's new logo - an unexpected mix of established and new typography, was designed by Finnish artist Lotta Neiminen in collaboration with type foundry Schick Toikka. The two fonts are contrasting, diverse, layered, conflicting and at the same time harmonious. They're speaking the same language, but with a different tone.Moda Operandi provided text New Logo and Identity for Moda Operandi by Lotta Nieminen Logo, stacked.

The old logo wasn't much... just type out of the box. Elegant and fashion-y but ultimately indistinguishable. The new logo attempts to get the best of both serif and sans serif worlds by somewhat awkwardly assigning one of each to each of the two words in its name. In principle this should be interesting but the result is not entirely convincing as the logo now looks like two separate logos. While the serif and sans serif share the same proportions, in the logo they don't look quite like they belong together and the sans looks much bolder, taking attention away from what's a really nice serif, which looks like it picks up the pieces from all the recently rebranded fashion logos that have gone sans serif to create a kind of ultimate fashion serif. In theory, though, the idea of mixing type styles to be "contrasting, diverse, layered, conflicting" could work if the two styles mixed in a more contrasting, diverse, layered, and conflicting way, instead of being one and one. Nonetheless, both typefaces are super nice.

New Logo and Identity for Moda Operandi by Lotta Nieminen Custom typefaces by Schick Toikka. Specimen cobbled together from the website by me. Commissioned from both established and up-and-coming artists and illustrators, a custom pattern is commissioned each season to reflect the trends of that season in an abstracted way. For our first commission, we collaborated with Superficial, a creative studio based in NYC, to create several future-forward pieces of digital art inspired by FW19 trends.Moda Operandi provided text Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Patterns.

The initial set of patterns are okay to look at, each on their own, but as a unified collection of materials and textures they are all over the place. Perhaps this is the current state of fashion and I'm just too out of the loop but shiny sequin-like things and thick-yarn things don't seem to go together. The logo holds up nicely with all the things behind it.

Moda visualized the concept of discovery into abstracted portals through which people can explore the world of Moda Operandi -- a portal into an unexpected world of unique and special fashion waiting to be discovered.

Moda sought to own the use and mix of color in a way that is confident, bold and adaptive. The Moda Operandi color palette is playful and fashion-forward, without ever losing its sophistication. Women's, Men's and Home all have their signature palettes, which serve to create variety and a wayfinding system.Moda Operandi provided text New Logo and Identity for Moda Operandi by Lotta Nieminen "Portals". New Logo and Identity for Moda Operandi by Lotta Nieminen Portals with logo. New Logo and Identity for Moda Operandi by Lotta Nieminen New Logo and Identity for Moda Operandi by Lotta Nieminen Frames with imagery.

The portals are a cool idea and an unexpected approach. I like the contrast of what look like vintage paper photo frames with imagery of contemporary fashion. I think this achieves better the "contrasting, diverse, layered, and conflicting" approach than the logo while providing a unique and fun visual language through which to present the clothes. The color palette also has a bit of a unique flair with some muted hues that are well paired (as opposed to letting weird colors clash just for the sake of variety).

Your browser does not support the video tag. Campaign video.

Overall, there a few too many ideas at play -- I would scrap the odd patterns and animations -- but what's strong about this is that it goes against the current of fashion brands going minimal and slick or minimal and edgy with a relatively unexpected use of shapes, color, and typography that give the platform its own voice without overpowering all the brands that live within it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/i6wZqfEbl-k/new_logo_and_identity_for_moda_operandi_by_lotta_nieminen.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_moda_operandi_by_lotta_nieminen.php Mon, 09 Sep 2019 04:52:38 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_moda_operandi_by_lotta_nieminen.php
Categories: News

Spotted: New Logo, Identity, and Packaging for SoCo Roasters by Creative Platform

Fri, 09/06/2019 - 21:08
New Logo, Identity, and Packaging for SoCo Roasters by Creative Platform Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ILLV9Uy9nCY/new_logo_identity_and_packaging_for_soco_roasters_by_creative_platform.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_soco_roasters_by_creative_platform.php Fri, 06 Sep 2019 11:59:50 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_soco_roasters_by_creative_platform.php
Categories: News

Linked: Small City Woes Continue

Fri, 09/06/2019 - 15:08
It's tough out there these days for designers creating logos for small cities... Batavia, NY's city council voted 11 to 1 to shut down a new logo that had already been approved by a committee, saying they wanted more "wow factor". Small City Woes Continue Visit Link It's tough out there these days for designers creating logos for small cities... Batavia, NY's city council voted 11 to 1 to shut down a new logo that had already been approved by a committee, saying they wanted more "wow factor". http://feedproxy.google.com/~r/ucllc/brandnew/~3/WQoaUZ1wuOs/small_city_woes_continue.php https://www.underconsideration.com/brandnew/archives/small_city_woes_continue.php Fri, 06 Sep 2019 05:40:45 -0600 https://www.underconsideration.com/brandnew/archives/small_city_woes_continue.php
Categories: News

Noted: New Packaging for Energizer by DDW

Fri, 09/06/2019 - 15:08
(Est. 1896) Energizer is the flagship brand of Energizer Holdings, Inc.. Headquartered in St. Louis, Missouri, USA, it is one of the world's largest manufacturers of primary batteries and portable lighting products and is anchored by its globally recognized brands Energizer®, EVEREADY®, Rayovac®, and VARTA®. “Time to Get Going and Going and Going” New Packaging for Energizer by DDW

(Est. 1896) Energizer is the flagship brand of Energizer Holdings, Inc.. Headquartered in St. Louis, Missouri, USA, it is one of the world's largest manufacturers of primary batteries and portable lighting products and is anchored by its globally recognized brands Energizer®, EVEREADY®, Rayovac®, and VARTA®.

Design by
DDW (Sausalito, CA)

Related links
DDW project page

Relevant quote
The answer was clear. With their number one competitor being all black, copper and extremely serious, the Energizer brand needed to be bright and optimistic and maybe even a bit cheeky.

We all know and love Energizer Bunny. He’s one of the most recognizable brand icons in the world, but his role on packaging was as an extra – not the star. It was finally time The Energizer Bunny take center stage. And that’s exactly what he’s done.

DDWs solution is bold and lighthearted – with The Energizer Bunny featured larger than life. He’s finally taken his rightful place as the proud hero of the No. 1 battery brand.

The new battery and lighting packaging system is clean, radiant and well-organized as are the new battery designs. A nice contrast to the dark and serious look next door.

The Energizer Bunny does not live in every global market. In some parts of the world, his counterpart, Mr. Energizer, a tireless living battery, is the hero character. And in other global regions, neither iconic character is featured.

Images (opinion after)

New Packaging for Energizer by DDW Close-up on the before and after. New Packaging for Energizer by DDW Hero shot with Energizer bunny. New Packaging for Energizer by DDW Line-up. New Packaging for Energizer by DDW International versions.

Opinion
This review is out of my comfort zone as I generally stay away from mass product packaging redesigns because they are rarely interesting or… well… good, but they exist in the world so let’s try to take a look at one on this fine Friday. The old packaging was either mistakenly or very much on purpose in the same color palette of black and gold as its main competitor, Duracell, which is my preferred brand to buy because their actual cylinders are so nice to look at. Gaudy textures and typography abounded so no loss in moving away from that look. The new look still has the gaudy textures and typography, in a different flavor (still unappealing), but it at least now has a clear point of differentiation from its competition by going with a light color scheme and blowing up the famous Energizer bunny now rendered in slicker, uncanny-valley-ish 3D. Overall, the new packaging is better by contrast but it’s still the same kind of overwrought, oversaturated, kind of empty mass market packaging that reminds me why I don’t like to cover it on Brand New.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/npHEHMbsbp4/new_packaging_for_energizer_by_ddw.php https://www.underconsideration.com/brandnew/archives/new_packaging_for_energizer_by_ddw.php Fri, 06 Sep 2019 05:20:57 -0600 https://www.underconsideration.com/brandnew/archives/new_packaging_for_energizer_by_ddw.php
Categories: News

Reviewed: Friday Likes 300: From Perky Bros, Vrints-Kolsteren, and Futura

Fri, 09/06/2019 - 15:08
Some fun and funky work this week with projects from Nashville, Antwerp, and Mexico City. Also, level unlocked: 300 Friday Likes! “From Perky Bros, Vrints-Kolsteren, and Futura” Friday Likes 300

Some fun and funky work this week with projects from Nashville, Antwerp, and Mexico City. Also, level unlocked: 300 Friday Likes!

Foxtrot Delivery Market by Perky Bros Foxtrot Delivery Market by Perky Bros

Foxtrot Delivery Market is a semi-upscale convenience store with seven locations in Chicago and one in Dallas that, aside from its cozy brick and mortar operations, specializes in delivery of all kinds of goods, from ice cream to wine to toothpaste to chef-prepared meals. Perhaps as a nod to the variety of products offered by Foxtrot, the identity, designed by Nashville, TN-based Perky Bros, goes in three or four different styles that don't quite go together cohesively but each and every one of them is cool in their own way. My favorite being the plastic-model typography seen in the carryout bags. Then there are the spot illustrations on the tissue paper which are all very charming and quirky. (The fox logo, by the way, already existed.) Then there is the kraft-box packaging with big bold typography that looks nothing like the carry out bags but, again, they are great on their own. It's as if each approach could have spawned Friday-Likes-style projects of their own which I would gladly fawn over. See full project

Atelier 03 by Vrints-Kolsteren Atelier 03 by Vrints-Kolsteren

Atelier 03 (A03 for short) is an art and design collective in Antwerp, Belgium that "translates identities into the public space through light, sound and installation art" that, clicking through their website, I think it translates to groovy installations that are often dark and have a light or illumination component. Their identity, designed by local firm Vrints-Kolsteren, plays with a similar element of light by casting thin stripes of bright colors on black backgrounds to form an abstract, grid-based "A03" logo that is amazingly out of the ordinary and hard to read in the best possible way. Without seeing the name written out first I don't think I could have decoded the "3" on my own but once you know it's there, it's such a fun, weird, ugly "3". To boot, the logo can be squished, stretched, and animated to make it even harder to read, which just makes me like it even more. The electric, rave-ish colors work great on the black backgrounds and the straight-up typography provides a great contrast. For some extra Friday fun, put this video on full-screen mode and set it to loop (by control-clicking). Far out, man. See full project

Elly's by Futura Elly's by Futura

Elly's is a high-end restaurant in Mexico City, Mexico, serving Mediterranean food. The identity, designed by local firm Futura, features a lot for their usual, awesome WTF-ness with some funky eye and lips illustrations as the key brand visuals in a thin-line style complemented by other spot illustrations of dogs, fishes, hands, wine, and more. These are explained as being inspired by chef Elizabeth Fraser's childhood memories. Okay. The main logo is as weird as lips slurping noodles, with a thin, Jazzy, wordmark that's all kinds of disproportionate with a super wide "Y" and "S" but in the scheme of this whole thing, it's the least odd element. As usual, it's simply fun to see what unexpected thing Futura does. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/wzXLj0wupCw/friday_likes_300.php https://www.underconsideration.com/brandnew/archives/friday_likes_300.php Fri, 06 Sep 2019 05:01:14 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_300.php
Categories: News

Spotted: New Name and Logo for Exposure Software

Thu, 09/05/2019 - 21:08
New Name and Logo for Exposure Software Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Wyzknmn3g3E/new_name_and_logo_for_exposure_software.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_exposure_software.php Thu, 05 Sep 2019 12:32:34 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_exposure_software.php
Categories: News

Spotted: New Logo for Azercell

Thu, 09/05/2019 - 21:08
New Logo for Azercell Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/fxilBMjsptk/new_logo_for_azercell.php https://www.underconsideration.com/brandnew/archives/new_logo_for_azercell.php Thu, 05 Sep 2019 12:21:38 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_azercell.php
Categories: News

Linked: It's Neuroscience yo

Thu, 09/05/2019 - 18:08
Some science to explain people's knee-jerk reactions to logo changes. It's Neuroscience yo Visit Link Some science to explain people's knee-jerk reactions to logo changes. http://feedproxy.google.com/~r/ucllc/brandnew/~3/FcovbDQ6RHE/its_neuroscience_yo.php https://www.underconsideration.com/brandnew/archives/its_neuroscience_yo.php Thu, 05 Sep 2019 08:23:55 -0600 https://www.underconsideration.com/brandnew/archives/its_neuroscience_yo.php
Categories: News

Noted: New Logo for Qatar 2022 FIFA World Cup

Thu, 09/05/2019 - 18:08
"The 2022 FIFA World Cup is scheduled to be the 22nd edition of the FIFA World Cup, the quadrennial international men's association football championship contested by the national teams of the member associations of FIFA. It is scheduled to take place in Qatar in 2022. “We Shawl See” New Logo for Qatar 2022 FIFA World Cup

"The 2022 FIFA World Cup is scheduled to be the 22nd edition of the FIFA World Cup, the quadrennial international men's association football championship contested by the national teams of the member associations of FIFA. It is scheduled to take place in Qatar in 2022. This will be the first World Cup ever to be held in the Arab world and the first in a Muslim-majority country. This will be the second World Cup held entirely in Asia after the 2002 tournament in South Korea and Japan. In addition, the tournament will be the last to involve 32 teams, with an increase to 48 teams scheduled for the 2026 tournament. The reigning World Cup champions are France." (Wikipedia)

Design by
N/A

Related links
FIFA press release

Relevant quote
The emblem’s design embodies the vision of an event that connects and engages the entire world, while also featuring striking elements of local and regional Arab culture and allusions to the beautiful game.

The swooping curves of the emblem represent the undulations of desert dunes and the unbroken loop depicts both the number eight – a reminder of the eight astonishing stadiums that will host matches – and the infinity symbol, reflecting the interconnected nature of the event. Besides echoing the shape of the iconic FIFA World Cup Trophy, the emblem’s central form takes inspiration from a traditional woollen shawl. During winter months, shawls are worn around the world and in the Arab and Gulf region in particular by a variety of people and in various styles.

The intricate embroidered detail that often adorns shawls in the Arab world is featured and takes inspiration from various cultures across Asia, celebrating the continent’s second hosting of a FIFA World Cup tournament and Qatar’s diverse population. The regionally inspired winter garment also alludes to the tournament’s start dates and the fact that it will be the first FIFA World Cup™ to be played in November and December.

The new typeface created to accompany the emblem reimagines traditional Arabic calligraphy in a new, contemporary font, taking inspiration from the region and Asia, and fusing tradition with modernity.

Images (opinion after)

New Logo for Qatar 2022 FIFA World Cup Logo. Logo introduction video. Emblem-only animation.

Opinion
As I’m looking at the logo and reading the description I just find myself nodding along. Even if a little exaggerated on the metaphors and rhetoric, all the reasoning for all the elements and structure of the emblem make sense and it’s been executed quite nicely, echoing the shape of the trophy and having just enough graphic elements to make it evocative of the region. The only weird thing is the top front of the shawl that sort of maybe creates a heart shape but it’s like the shawl got all bunched up. The “Qatar 2022” wordmark is pretty nice too and the extended connection, emulating Arabic typography, also helps to quickly establish a connection to the host city. My only major complaint would be the size of “FIFA WORLD CUP”, which is huge and reveals how not pretty that whole wordmark is. Eager to see how the visual language of this develops.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GYib5anV9xA/new_logo_for_qatar_2022_fifa_world_cup.php https://www.underconsideration.com/brandnew/archives/new_logo_for_qatar_2022_fifa_world_cup.php Thu, 05 Sep 2019 08:01:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_qatar_2022_fifa_world_cup.php
Categories: News

Reviewed: New Logo and Identity for Android by Huge

Thu, 09/05/2019 - 15:08
Established in 2003, acquired by Google in 2005, and first released in 2008, Android is a mobile operating system for smartphones, tablets, and other connected devices. Created as an open source platform, Android is free for anyone to download, customize, and distribute, allowing manufacturers to “Do Androids Dream of Electric Logos?” New Logo and Identity for Android by Huge

Established in 2003, acquired by Google in 2005, and first released in 2008, Android is a mobile operating system for smartphones, tablets, and other connected devices. Created as an open source platform, Android is free for anyone to download, customize, and distribute, allowing manufacturers to build mobile devices at lower costs, in turn giving more people access to mobile technology. More than 24,000 different phone and tablet models from companies like Samsung, Huawei, LG, and Nokia use Android, with some notable examples being Amazon's Kindle Fire tablet and Google's own Pixel phone. In total more than 2.5 billion devices around the world run on Android. With Android 10, their latest release -- which also marks the move away from naming each release after a dessert in ascending alphabetic order to a number -- Android introduced a new identity designed by Huge.

Note: Thank you for your patience on this review!

Huge and Google, in close partnership, evolved the Android brand to make it more modern, globally inclusive, and accessible. Our work spanned the entire brand experience: from brand architecture and strategy, to a robust identity system with comprehensive guidelines and partner assets, to a fully reimagined mobile-first digital experience on Android.com.Huge project page New logo introduction video. The Android brand has evolved over time. Back in 2014, we updated our logo and brand color, and this year, we're introducing a more modern, accessible look.

The design of the logo draws inspiration from the most recognizable non-human member of the community, the Android robot. The robot belongs to everyone in the community, and has long been a symbol of the fun and curiosity at the heart of Android. Now, it has a special place in our logo.

We also changed the logo from green to black. It's a small change, but we found the green was hard to read, especially for people with visual impairments. The logo is often paired with colors that can make it hard to see--so we came up with a new set of color combinations that improve contrast.Google blog post New Logo and Identity for Android by Huge New Logo and Identity for Android by Huge Logo, on white and dark. New Logo and Identity for Android by Huge Alternate lock-ups. New Logo and Identity for Android by Huge Wordmark detail. New Logo and Identity for Android by Huge Robot influence on wordmark. Your browser does not support the video tag. Logo animation. Your browser does not support the video tag. Rollover animation. New Logo and Identity for Android by Huge Additional expressions. New Logo and Identity for Android by Huge Additional expressions.

The old logo has revolved around the full-bodied robot for so long and that robot has become so well known and easily recognized that it's hard to find many faults in it but, as sacrilegious as this may be, I have never been a big fan. I appreciate it but I have always thought of it as clunky and unappealing, especially when it gets dressed up. The old wordmark, that I really dislike and maybe it's not that bad but the combination of unicase and widely open "D"s just irks me in every way possible. The new logo is probably an affront for many Android fans as it makes a drastic change to the robot by removing the body and to the wordmark by replacing the funky wordmark with a basic geometric sans serif -- I can totally understand the disappointment. But this is so much better.

The head of the robot, on its own and with the legacy of the full-bodied version behind it, works amazingly well as an icon. It's more compact, it reduces well, and it's far more charming as it places focus on its expression, which is surprisingly endearing. The wordmark is far from exciting and looks exactly like what you would expect it to look in this decade but, given the global reach of the brand, it makes sense to make it as clear as possible. The new green is also a huge improvement, with a richer hue that is more distinct and energizing.

New Logo and Identity for Android by Huge Color palette. New Logo and Identity for Android by Huge Typography. New Logo and Identity for Android by Huge New Logo and Identity for Android by Huge Identity elements. New Logo and Identity for Android by Huge Identity elements in action.

The identity revolves around a set of expanding, roving button-like shapes in both stroked and filled styles that even though they are fairly basic they expand quite nicely into a full visual language that feels playful and dynamic. The brand typeface is interesting, with a mix of Century Gothic and Avant Garde and hints of DIN and Helvetica that makes it look familiar yet does have some unique flair.

Your browser does not support the video tag. New Logo and Identity for Android by Huge New Logo and Identity for Android by Huge Unclear what exactly these are but the file name said "UI". New Logo and Identity for Android by Huge Various images with various examples of the identity in action (although unclear what many of these specifically are).

Although the caption above sounds a bit sarcastic, the collection of images do help portray the new visual language and scrolling and browsing through their new website also helps get a sense of how this all plays out which, in a nutshell, is: big, bold, and colorful in execution and cheerful and empowering in feeling. The button-like shapes make for surprisingly interesting compositions that provide a welcome twist to the usual simplicity of most tech identities.

New Logo and Identity for Android by Huge Swag. Your browser does not support the video tag. Identity presentation.

Overall, I find the update vibrant, exciting, and like a playful maturation of the Android brand at a point in its development where it's pretty much taking over the world -- device-wise -- and its previously naive design just didn't measure up to its impact.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/h8Z05VG-F_s/new_logo_and_identity_for_android_by_huge.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_android_by_huge.php Thu, 05 Sep 2019 04:42:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_android_by_huge.php
Categories: News

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