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Updated: 2 hours 19 min ago

Spotted: New Logo for TotallyMoney

Wed, 09/04/2019 - 21:08
New Logo for TotallyMoney Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8-qck927Dl4/new_logo_for_totallymoney.php https://www.underconsideration.com/brandnew/archives/new_logo_for_totallymoney.php Wed, 04 Sep 2019 11:57:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_totallymoney.php
Categories: News

Spotted: New Logo and Identity for Portland Children's Levy by Madison Ave. Collective

Wed, 09/04/2019 - 21:08
New Logo and Identity for Portland Children's Levy by Madison Ave. Collective Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NV7AqJTaNNI/new_logo_and_identity_for_portland_childrens_levy_by_madison_ave_collective.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_portland_childrens_levy_by_madison_ave_collective.php Wed, 04 Sep 2019 11:47:33 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_portland_childrens_levy_by_madison_ave_collective.php
Categories: News

Linked: Best Batman Logo?

Wed, 09/04/2019 - 18:08
A long appreciation of the 1989 Batman movie logo designed by Anton Furst. Best Batman Logo? Visit Link A long appreciation of the 1989 Batman movie logo designed by Anton Furst. http://feedproxy.google.com/~r/ucllc/brandnew/~3/JX0ysrsOyZI/best_batman_logo.php https://www.underconsideration.com/brandnew/archives/best_batman_logo.php Wed, 04 Sep 2019 08:32:08 -0600 https://www.underconsideration.com/brandnew/archives/best_batman_logo.php
Categories: News

Noted: New Logo and Identity for Toronto Public Library by Trajectory

Wed, 09/04/2019 - 18:08
(Est. 1884) "Toronto Public Library is the busiest urban public library system in the world [ -- we had more than 17.5 million visits to our 100 branches.] Every year, we have millions of users visiting our branches and taking advantage of our online services. “All your Colons are Belong to Us*” New Logo and Identity for Toronto Public Library by Trajectory

(Est. 1884) "Toronto Public Library is the busiest urban public library system in the world [ -- we had more than 17.5 million visits to our 100 branches.] Every year, we have millions of users visiting our branches and taking advantage of our online services. We empower Torontonians to thrive in the digital age and global knowledge economy. With expanded access to technology, lifelong learning and diverse cultural and leisure experiences, Torontonians have increased opportunities for growth and success, as well as stronger connections to each other and their communities.

Design by
Trajectory (Toronto, ON)

Related links
Trajectory project page
Toronto Public Library blog post

Relevant quote
The new identity platform is designed for optimum flexibility and visibility. Based on TPL’s brand promise of Activate Something Great, the colon-based “activator” acts as a connector for all the diverse opportunities and experiences the library creates for individuals, communities and the city as a whole. Created for today’s dynamic media, the program has been built to anticipate emerging applications like augmented reality and virtual reality as well.

Images (opinion after)

New Logo and Identity for Toronto Public Library by Trajectory Logo. New Logo and Identity for Toronto Public Library by Trajectory Other lock-ups and uses. New Logo and Identity for Toronto Public Library by Trajectory Logo in circles with stuff. New Logo and Identity for Toronto Public Library by Trajectory Various things. New Logo and Identity for Toronto Public Library by Trajectory New Logo and Identity for Toronto Public Library by Trajectory Signage. Identity presentation video.

Opinion
The old logo was typeset in loosely-spaced Gill Sans Extra Bold and that should say everything bad there is to say about it. Just: no. The two swooshes probably mean something but without knowing what that meaning is they just sat there, kind of randomly. The new logo is better but only because the old one was so bad. I will assume that Torontonians call it “tpl” and that that drove the change to the new acronym approach which could potentially be fine in another execution but the all lowercase approach with the forced ligature is neither interesting nor appealing. It’s as if Lineto Circular and Museo Slab had a puppy, which I now see is not a cross-breed you want. Then there is the colon… eh. It’s not a transcendental concept and there is no real flow to its use in the logo or even in the identity. It sounds good on paper — The Connector! — but it’s just not that interesting. The “tpl:” in the circles with the things is not very interesting either and bland in execution. The applications are a little all over the place and the layouts are busy and confusing plus all the lowercase gets annoying… especially when representing an organization that’s all about words on paper. The blue signage, while probably on a tight budget, is kind of sad. Overall, given the vibrancy of the library system and how much it’s used, the identity should have been a lot more exciting than this.

* I know the title makes no sense in this case but in the Basecamp post there was a mention of my overuse of this title treatment and I’m just being a smartass about it now… also, “colons” in that sentence makes me giggle.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/idKTg5biAgc/new_logo_and_identity_for_toronto_public_library_by_trajectory.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_toronto_public_library_by_trajectory.php Wed, 04 Sep 2019 08:00:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_toronto_public_library_by_trajectory.php
Categories: News

Reviewed: New Identity for Ingersoll by A New Kind of Kick

Wed, 09/04/2019 - 15:07
Established in 1892 by brothers Robert Hawley Ingersoll and Charles Henry Ingersoll in New York, NY, Ingersoll is a brand of high-end watches for men and women sold worldwide. Originally produced by hand and sold at $1 a piece -- a day's wages at that “Time is of the Essence” New Identity for Ingersoll by A New Kind of Kick

Established in 1892 by brothers Robert Hawley Ingersoll and Charles Henry Ingersoll in New York, NY, Ingersoll is a brand of high-end watches for men and women sold worldwide. Originally produced by hand and sold at $1 a piece -- a day's wages at that time -- the company introduced automated production in 1896 with the help of none other than Henry Ford and since then have been producing high-quality watches used and praised by many, including notable individuals like U.S. President Theodore Roosevelt and Mahatma Gandhi. In the 1930s they worked with Disney to create the iconic Mickey Mouse watch where his hands tell the time and by 1957 they had made 25 million of them. Passing through a number of owners over the years, the Ingersoll brand is currently owned by Zeon Watches, a British subsidiary of the Chinese company Herald Group, and distributed in more than 50 countries. At this year's Baselworld watch Fair, Ingersoll introduced a new identity designed by London, UK-based A New Kind Of Kick.

A New Kind Of Kick gave the traditional watch brand a new sense of direction and a new lease of life, as a result of re-examining their forgotten history, from this 'The True Original' was reborn. Our challenge was to put style and meaning back into a historic brand that had lost its foundations. To discover their magic and form the thread that would run through every touch point.

Tweaking the existing logo to include the brands founding date further cements the companies history. Also incorporating the original founders signature into much of brands print and packaging.A New Kind Of Kick provided text New Identity for Ingersoll by A New Kind of Kick Logo, before and after. New Identity for Ingersoll by A New Kind of Kick Logo.

It's unfortunate that the logo didn't change at all. It was prime for a redrawing by expert hands -- paging Dr. Rob Clarke -- and would have catapulted this new identity to even greater results. We'll have to assume that a proper logo redesign was a non-starter with the client in which case, yeah, the bigger and more separated "1892" is a big improvement as is the move away from red. The addition of the signature as an identity element is good because pretty much any company with origins beyond the 1900s must use its founder's signature as an identity element -- I acknowledge this sounds like a little bit of sarcasm but people back then did have kick-ass signatures that look great today.

New Identity for Ingersoll by A New Kind of Kick Signature. New Identity for Ingersoll by A New Kind of Kick Various print applications. New Identity for Ingersoll by A New Kind of Kick Packaging. New Identity for Ingersoll by A New Kind of Kick New Identity for Ingersoll by A New Kind of Kick Booklet.

The few applications shown are quite nice. There is nothing revolutionary about them and, in a way, they sort of not stand out but everything is very well designed, made, and presented. It has a kind of late 1990s, Graphis-winning, early-VSA Partners look that's satisfying and reassuring in an odd way -- you don't see this kind of design anymore perhaps for a good reason but, to me, this works quite well.

All the campaigns have been shot using Tintype photography, a forgotten technique dating back to the 19th century. The laborious process of exposing photosensitive tin plates links back to the birth date of Ingersoll and our proposition 'A True Original'. Shooting on location in Austin, New York City and New Orleans.A New Kind Of Kick provided text New Identity for Ingersoll by A New Kind of Kick New Identity for Ingersoll by A New Kind of Kick New Identity for Ingersoll by A New Kind of Kick New Identity for Ingersoll by A New Kind of Kick New Identity for Ingersoll by A New Kind of Kick New Identity for Ingersoll by A New Kind of Kick Ads. Tintype photography by Adrian Whipp -- here is a behind the scenes video of some of these photos.

Even the ads have a bit of an old-school advertising structure and approach -- it's not the usual wild posting images we have nowadays of random design elements on rectangles on a wall. These have actual art direction, which is a rare thing and the tintype images are really great because, yeah, they always come out great.

The brand was relaunched at the Basel World watch fair in Switzerland. Taking direct inspiration from late 19th century American dry goods stores from the time of the brands original inception. We juxtaposed this with modern luxury features bringing the brand to life for a contemporary audience. Standout features included a wall of boxes, lead-lined windows and vintage haberdashery cabinets.A New Kind Of Kick provided text New Identity for Ingersoll by A New Kind of Kick Photos of Ingersoll from the 1890s to the 1940s. New Identity for Ingersoll by A New Kind of Kick New Identity for Ingersoll by A New Kind of Kick New Identity for Ingersoll by A New Kind of Kick New Identity for Ingersoll by A New Kind of Kick Baselworld exhibit.

The highlight of the project is the exhibit at the watch fair that takes direct cues from images of the early days of Ingersoll reinvented with a contemporary, elegant flair. That wall of boxes? Hot then, hot now. The branding on the space is minimal but the overall, subdued tone is very precise and effective in conveying both the quality of the product and its storied past. Overall, the identity and campaign establish a clear picture of what kind of watches these are and for whom.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/25lOR4RWknY/new_identity_for_ingersoll_by_a_new_kind_of_kick.php https://www.underconsideration.com/brandnew/archives/new_identity_for_ingersoll_by_a_new_kind_of_kick.php Wed, 04 Sep 2019 04:47:26 -0600 https://www.underconsideration.com/brandnew/archives/new_identity_for_ingersoll_by_a_new_kind_of_kick.php
Categories: News

Spotted: New Logo for PedidosYa

Tue, 09/03/2019 - 21:07
New Logo for PedidosYa Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oqKPJa_TAjM/new_logo_for_pedidosya_1.php https://www.underconsideration.com/brandnew/archives/new_logo_for_pedidosya_1.php Tue, 03 Sep 2019 12:11:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_pedidosya_1.php
Categories: News

Spotted: New Logo and Identity for Vegancuts by Joana Mendes

Tue, 09/03/2019 - 21:07
New Logo and Identity for Vegancuts by Joana Mendes Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/yH-sWV8PES4/new_logo_and_identity_for_vegancuts_by_joana_mendes.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vegancuts_by_joana_mendes.php Tue, 03 Sep 2019 12:01:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vegancuts_by_joana_mendes.php
Categories: News

Announced: 2019 Brand New Conference: Volunteers Needed

Tue, 09/03/2019 - 18:07
For the 2019 Brand New Conference on October 17 - 18 in Las Vegas, NV, we are looking for another 8 to 10 people to join our current roster of 12 volunteers. A summary of expectations and benefits can be found here. We have a “8 to 10 Needed, Starting October 16”  Volunteers Needed

For the 2019 Brand New Conference on October 17 - 18 in Las Vegas, NV, we are looking for another 8 to 10 people to join our current roster of 12 volunteers. A summary of expectations and benefits can be found here. We have a lot of volunteers return year after year so we assume it's fun! (For us it's all a blur so we interpret people coming back as a good sign.) Please use the e-mail link at the volunteers page if you are interested.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YD_AQefkCW8/2019_brand_new_conference_volunteers_needed.php https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_volunteers_needed.php Tue, 03 Sep 2019 09:00:31 -0600 https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_volunteers_needed.php
Categories: News

Linked: "Process" Book

Tue, 09/03/2019 - 18:07
'Process -- Visual Journeys in Graphic Design' showcases over 1,500 sketches, each with a caption of the thinking behind it, from 12 logo projects by Stockholm, Sweden-based BankerWessel. Visit Link 'Process -- Visual Journeys in Graphic Design' showcases over 1,500 sketches, each with a caption of the thinking behind it, from 12 logo projects by Stockholm, Sweden-based BankerWessel. http://feedproxy.google.com/~r/ucllc/brandnew/~3/pzVeRTxDN8A/process_book.php https://www.underconsideration.com/brandnew/archives/process_book.php Tue, 03 Sep 2019 08:13:42 -0600 https://www.underconsideration.com/brandnew/archives/process_book.php
Categories: News

Noted: New Logo and Identity for CAOP by Mohamed Samir

Tue, 09/03/2019 - 18:07
(Est. 1995) "How can organizations respond to aging versus a balanced age structure? What can they do to prevent integrity violations? How can works councils properly assume their role in reorganisations, conflicts and renewal? CAOP (Centrum Arbeidsverhoudingen Overheidspersoneel, "Labor Relations Center Government Personnel" in English) “Connect the Dots” New Logo and Identity for CAOP by Mohamed Samir

(Est. 1995) "How can organizations respond to aging versus a balanced age structure? What can they do to prevent integrity violations? How can works councils properly assume their role in reorganisations, conflicts and renewal? CAOP (Centrum Arbeidsverhoudingen Overheidspersoneel, "Labor Relations Center Government Personnel" in English) is the knowledge and service center in the field of labor matters in the public domain. With knowledge and a high degree of professionalism, it supports organizations in solving labor (market) issues. CAOP also conducts labor market research and gauges employee opinions on current issues. It also supports three special chairs and facilitates discussions in various forms. More than two hundred clients in government, education, health care and the police use CAOP advice, services and products." (Google-translated)

Design by
Mohamed Samir (Singapore)

Related links
Mohamed Samir project page

Relevant quote
Driven from the brand strategy, we decided to keep the brand in its own authentic scientific positioning but we balanced that with some active and fun personality. By both knowledge and care, science and fun CAOP is achieving impact.

Images (opinion after)

New Logo and Identity for CAOP by Mohamed Samir Logo. New Logo and Identity for CAOP by Mohamed Samir Logo in action. New Logo and Identity for CAOP by Mohamed Samir Guidelines. New Logo and Identity for CAOP by Mohamed Samir New Logo and Identity for CAOP by Mohamed Samir Business cards. New Logo and Identity for CAOP by Mohamed Samir Letterhead. New Logo and Identity for CAOP by Mohamed Samir New Logo and Identity for CAOP by Mohamed Samir Brochure. New Logo and Identity for CAOP by Mohamed Samir Some kind of sheets. New Logo and Identity for CAOP by Mohamed Samir New Logo and Identity for CAOP by Mohamed Samir Posters. New Logo and Identity for CAOP by Mohamed Samir Ad.

Opinion
The old logo was quite decent, with a stenciled serif wordmark that looked interesting and business-y. The new logo aims to imbue more meaning into the logo and I’m digging it. Even if it’s not perfectly clear what the message is, there are hints of connectivity, cause-effect, and diversification that are intriguing. The execution is really nice too, with the “A” maintaining the thickness of the rest of the letters and visual continuity. I wonder if most people will be able to read the name as CAOP… I think it’s feasible to believe so. The applications are a little bit on the gratuitous side of cool design for the sake of cool design but — guess what? — that’s some cool design. There is a lot of energy in the layouts, with a strong color palette, and some spiffy typography. Overall, I still have no idea what this organization does and I’m not sure how much the identity helps or hinders that but what it does well is making it seem like a lot of stuff is going on, getting done, and being connected.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8Sq-pfG5aao/new_logo_and_identity_for_caop_by_mohamed_samir.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_caop_by_mohamed_samir.php Tue, 03 Sep 2019 08:08:10 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_caop_by_mohamed_samir.php
Categories: News

Reviewed: New Logo and Identity for Wind Mobility by Ragged Edge

Tue, 09/03/2019 - 15:04
Established in 2017, Wind Mobility (Wind for short), is a "micro-mobility share company" that offers "easy access to short distance transportation in urban areas" -- in other words, another scooter company. Headquartered in Berlin, Germany, and Barcelona, Spain, Wind offers its services in more than “It’s a Bird! It’s a Lime! It’s Another Scooter!” New Logo and Identity for Wind Mobility by Ragged Edge

Established in 2017, Wind Mobility (Wind for short), is a "micro-mobility share company" that offers "easy access to short distance transportation in urban areas" -- in other words, another scooter company. Headquartered in Berlin, Germany, and Barcelona, Spain, Wind offers its services in more than 20 cities including operations in Germany, France, Spain, Israel, Austria, Portugal, Denmark, Korea, and Japan. Wind recently unveiled its third-generation scooter, disclosed $50 million in Series A funding, and introduced a new identity designed by London, UK-based Ragged Edge.

Side note: I am still waiting on assets for the Android review. It should be happening soon so don't lose hope! (Or patience.)

Positioning Wind e-scooters as a secret super power, [Ragged Edge] created a vibrant new visual and verbal identity to cut through a rapidly growing category. And just as every superhero has its arch nemesis, Wind has identified travel misery as the 'villian' it seeks to defeat.

Wind's new look and feel is evocative of the comics of the past, and aims to empower its customers to be the 'everyday hero' of their city. The bold new look also matches Wind's recently-launched hardware -- an in-house designed scooter that was crafted specifically for the sharing market.Ragged Edge provided text New Logo and Identity for Wind Mobility by Ragged Edge Logo. New Logo and Identity for Wind Mobility by Ragged Edge Logo animation. New Logo and Identity for Wind Mobility by Ragged Edge Monogram.

The old logo was passable, breaking down the name into circles punctuated by a fifth one showing an icon of an electric scooter. Every detail could have been a little bit better or more interesting but, also, there was nothing terrible about it, other than, perhaps, the unnecessary stenciling of the "D". The new logo is more literal about the name, making it the type look as if it's zooming so fast the wind is blowing through it at top speeds. It's a little corny but I appreciate the stark asymmetry of it and willingness to be very different. The spiky serifs on the "W" and "N" are odd but they sort of work. I'm not sure I like the logo but I certainly don't dislike it. The monogram, when you try to read it as a "W" looks like it's floating too much but after you stare at it for a while and begin to see it as an abstract graphic it starts to look more interesting as a line zig-zagging through the city.

New Logo and Identity for Wind Mobility by Ragged Edge Old scooters. New Logo and Identity for Wind Mobility by Ragged Edge Hero image. New Logo and Identity for Wind Mobility by Ragged Edge New Logo and Identity for Wind Mobility by Ragged Edge Scooter details.

The old scooters were not very exciting, especially in contrast to the new bold and yellow scooters that will be impossible to not notice on the streets. The name wraps nicely along the front bar and the monogram looks pretty great on the back wheel. The accent teal handles are a nice touch but the light color, in due time, is going to look all ugly and grimy after hundreds of uses... I would have kept those dark blue for consistency and appearance of cleanliness.

New look introduction video. New Logo and Identity for Wind Mobility by Ragged Edge New Logo and Identity for Wind Mobility by Ragged Edge Typography. New Logo and Identity for Wind Mobility by Ragged Edge Posters.

The superhero/superpower narrative is a little trite but I'll admit that it at least gives the scooter brand a narrative, as opposed to other scooter brands that just are. I think they could have turned it up a notch without going full comic as it feels somewhat shy on the superhero language. I do like the big typography with the hard shadows in different colors and how the scooter gets integrated. I wouldn't stick my neck out to defend the identity's honor but it's all mostly fine and visually engaging at a glance.

Your browser does not support the video tag. App screens. Your browser does not support the video tag. Digital ad. New Logo and Identity for Wind Mobility by Ragged Edge T-shirt. New Logo and Identity for Wind Mobility by Ragged Edge Cap. New Logo and Identity for Wind Mobility by Ragged Edge Place of business. This is the most honest brand photograph ever -- they could have easily mocked up one of these.

Overall, what this does best is create a big, loud, and distinct brand for Wind to stand out from the most well-known players -- Bird, Lime, Voi, and Tier -- which, interestingly, are starting to take on the traits of mobile phone service providers, particularly in color differentiation: Bird is black, Lime is green, Voi is red, and now Wind is yellow. Hard to tell how long-lasting the superhero theme will endure or even if it will be well received but at least it's attempting a new approach in the sector.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/3tXcztIF9hM/new_logo_and_identity_for_wind_mobility_by_ragged_edge.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_wind_mobility_by_ragged_edge.php Tue, 03 Sep 2019 04:35:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_wind_mobility_by_ragged_edge.php
Categories: News

Spotted: New Name and Logo for SMART Reading

Fri, 08/30/2019 - 21:03
New Name and Logo for SMART Reading Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/rY2DYIG_Zyg/new_name_and_logo_for_smart_reading.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_smart_reading.php Fri, 30 Aug 2019 11:52:45 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_smart_reading.php
Categories: News

Linked: MU's own FedEx Arrow

Fri, 08/30/2019 - 18:03
In the negative space between the "M" and the "U" in Missouri University's logo is a... mule! Which sounds completely random but the mule is the state animal and the hidden head was very much on purpose. MU's own FedEx Arrow Visit Link In the negative space between the "M" and the "U" in Missouri University's logo is a... mule! Which sounds completely random but the mule is the state animal and the hidden head was very much on purpose. http://feedproxy.google.com/~r/ucllc/brandnew/~3/xP4XyxkBCNE/mus_own_fedex_arrow.php https://www.underconsideration.com/brandnew/archives/mus_own_fedex_arrow.php Fri, 30 Aug 2019 08:02:16 -0600 https://www.underconsideration.com/brandnew/archives/mus_own_fedex_arrow.php
Categories: News

Noted: New Alternate Logo for Chicago White Sox by CONTINO

Fri, 08/30/2019 - 18:03
(Est. 1901) "The Chicago White Sox are an American professional baseball team based in Chicago, Illinois. The White Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) Central division. The White Sox are owned by Jerry Reinsdorf, and “What’s Black and White and Sox all Over?” New Alternate Logo for Chicago White Sox by CONTINO

(Est. 1901) "The Chicago White Sox are an American professional baseball team based in Chicago, Illinois. The White Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) Central division. The White Sox are owned by Jerry Reinsdorf, and play their home games at Guaranteed Rate Field, located on the city's South Side. They are one of two major league clubs in Chicago; the other is the Chicago Cubs, who are a member of the National League (NL) Central division. One of the American League's eight charter franchises, the franchise was established as a major league baseball club in 1901. From 1901-2018, the White Sox have an overall record of 9211-9126 (a .502 winning 'percentage')." (Wikipedia)

Design by
CONTINO (New York, NY)

Related links
CONTINO project page

Relevant quote
The new “White Sox” script logo has been designed to fulfill the desire for an alternate home jersey. The style of the wordmark pulls elements from the prior “White Sox” script logos as well as characteristics from the current “Chicago” script. It features minor bumps and hiccups along the contours of the letters as a nod to the imperfections of baseball’s rich aesthetic history while still creating a unique mark with its own distinguished personality.

Images (opinion after)

New Alternate Logo for Chicago White Sox by CONTINO History of the "White Sox" mark -- notice the gap between 1990 and 2019. New Alternate Logo for Chicago White Sox by CONTINO Logo. New Alternate Logo for Chicago White Sox by CONTINO Spanish version. New Alternate Logo for Chicago White Sox by CONTINO Process. New Alternate Logo for Chicago White Sox by CONTINO Custom typeface. New Alternate Logo for Chicago White Sox by CONTINO New Alternate Logo for Chicago White Sox by CONTINO New Alternate Logo for Chicago White Sox by CONTINO Uniforms.

Opinion
With the MLB’s Player Weekend as a debut opportunity, the White Sox have introduced a new alternate logo that fills an odd gap in the team’s identity, which hasn’t had a “White Sox” treatment since 1990. Designed by CONTINO in that unique Jon Contino-esque style, the new logo is pure vintage design joy, with wobbly lines, expressive letterforms, and an undeniable baseball flavor. The logo looks rugged, authentic, and fun and it expands amazingly into a full alphabet for even more ruggedness, authentic-ness (yes, I know the right word is authenticity), and fun-ness. Amidst the controversial all-white and all-black jerseys approach for Player Weekend enforced by the league, the new White Sox logo looked dope as hell on the black uniforms.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/UvPVh9gipvI/new_alternate_logo_for_chicago_white_sox_by_contino.php https://www.underconsideration.com/brandnew/archives/new_alternate_logo_for_chicago_white_sox_by_contino.php Fri, 30 Aug 2019 07:43:22 -0600 https://www.underconsideration.com/brandnew/archives/new_alternate_logo_for_chicago_white_sox_by_contino.php
Categories: News

Reviewed: Friday Likes 299: From Peck Design Associates, Bienal, and Human

Fri, 08/30/2019 - 15:03
A triple serving of food and beverage establishments this week, with work from Nashville, Mérida, and Mexico City. “From Peck Design Associates, Bienal, and Human” Friday Likes 299

A triple serving of food and beverage establishments this week, with work from Nashville, Mérida, and Mexico City.

Makeready by Peck Design Associates Makeready by Peck Design Associates

Makeready is a beer hall and restaurant in Nashville, TN's Printers Alley that exudes a hard work ethic, from its name to the way it describes itself to the identity, designed by local firm Peck Design Associates. Playing off of the saying "Burn the candle at both ends", the identity uses a series of semi-mirrored illustrations -- in the faces one is smiling, one frowning and in the sign one hand holds a fork the other a paint roller -- that add an irreverent touch to the foundation of the more serious and seriously excellent typography throughout, from logos to menu to signage. My only complaint about this project is that there were way too many cool images to have to chose four from for this post, so definitely go see the rest. See full project

Te Extraño, Extraño by Bienal Te Extraño, Extraño by Bienal

Te Extraño, Extraño -- which is directly translated as "I miss you, Stranger" in English but misses the play on words where Extraño in Spanish means both a stranger and the act of missing someone -- is a restaurant in Mérida, Yucatán, Mexico, offering a contemporary take on traditional local dishes. With a slightly philosophical name where the stranger is not an actual stranger but the stranger within you, the identity, designed by local firm Bienal -- yup, I am double-dipping into their portfolio in back-to-back weeks -- gets a little groovy with some lovely thin-line illustrations of faces in a loose hand-drawn style. The primary illustration with the faces meeting at the eyes is great and could easily be the killer cover art for a book. The typography, in a typewriter font, alludes to writing letters and if you are in the right headspace it could all be interpreted as you sending yourself a letter about yourself. Or something deep like that. Either way, it's a lovely identity and the food looks like something you would miss after you ate it. See full project

Pinche Bar by Human Pinche Bar by Human

Pinche Bar -- which also gets a little lost in translation because of the many nuances of Pinche in Mexico would be "This Fucking Bar" -- is a bar in Mexico City that builds on the growing enterprise that is "Pinche Gringo BBQ", which started as a food truck and now operates in a giant warehouse. Designed by local firm Human, the identity has a kind of upscale somewhat polite middle-finger aesthetic with bold typography, lots of red accents, and some weird vintage clipart collages that, although none of it should go together, it does mostly due to the pinche attitude that holds it all together. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/MOYJrI25rbQ/friday_likes_299.php https://www.underconsideration.com/brandnew/archives/friday_likes_299.php Fri, 30 Aug 2019 05:09:29 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_299.php
Categories: News

Noted: New Logo for Basecamp done In-house

Fri, 08/30/2019 - 00:02
(Est. 2004) "Back in 1999 (pretty much forever ago, in Internet Years), we opened a web design company called 37signals. As 37signals, we launched several successful products, created and open-sourced Ruby on Rails, wrote a few best-sellers, and published thousands of posts on the Signal “All your Basecamps are Belong to Us” New Logo for Basecamp done In-house

(Est. 2004) "Back in 1999 (pretty much forever ago, in Internet Years), we opened a web design company called 37signals. As 37signals, we launched several successful products, created and open-sourced Ruby on Rails, wrote a few best-sellers, and published thousands of posts on the Signal v. Noise blog. In 2004, we created and launched a little project management tool named Basecamp. We built Basecamp to scratch our own itch: We needed a simple, usable program to help us stay organized, communicate with our clients and each other, and make it easier to finish projects together. Over time, Basecamp grew into something much bigger. In 2014, ten years to the day that Basecamp launched, 37signals became Basecamp, a one-product company (read more on that here). Today, people all over the word manage millions of Basecamp projects and create thousands of new accounts every week. With customers in nearly every industry and every country on Earth, we're helping a whole lot of creative teams do their best work."

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Basecamp done In-house Logo. New Logo for Basecamp done In-house Icon.

Opinion
It seems there is a large Venn Diagram intersection of Basecamp users and Brand New readers, given the amount of tips we received about this. Basecamp is like an internet OG and having known the 37 Signals folks from way back, it’s been great to see their ascent (pun intended). The most recent logo features a smiley face addition to the mountain-in-a-dome graphic that has been around since the beginning. Why a smiley face? Because they felt like it, which has been 37 Signals’/Basecamp’s MO all these years. Until now, the notion of a basecamp at the foot of a mountain has been well maintained by the logo but this new version drops the literal mountain and in its wake is left a chart line going up inside a gummy-like shape. The best case scenario is that the logo was designed with the existing user base in mind and that most people will recognize the mountain in the new abstract shape. For completely new users I really wonder — because I can’t not see the mountain — what they will read into the logo? Execution-wise, the icon is a little questionable with barely finessed curves and joints, especially on the incline area. The wordmark update is fine, I guess, but perhaps something a tad softer would have paired better with the icon. The choice of yellow as an accent color is odd, given that green and blue are relatively iconic to their logo. Overall, it’s an odd update and even more odd is that there is no acknowledgment of the change given that Basecamp has always been super open about any changes/updates they do to their app and business.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Smg4Gw3jQEc/new_logo_for_basecamp.php https://www.underconsideration.com/brandnew/archives/new_logo_for_basecamp.php Thu, 29 Aug 2019 07:46:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_basecamp.php
Categories: News

Spotted: New Logo and Identity for Shula's Steakhouse by Temper

Thu, 08/29/2019 - 21:02
New Logo and Identity for Shula's Steakhouse by Temper Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/UYPkK11jz_w/new_logo_and_identity_for_shulas_steakhouse_by_temper.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_shulas_steakhouse_by_temper.php Thu, 29 Aug 2019 12:02:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_shulas_steakhouse_by_temper.php
Categories: News

Spotted: New Logo for Board Game Geek

Thu, 08/29/2019 - 21:02
New Logo for Board Game Geek Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_1GbAe30Nok/new_logo_for_board_game_geek.php https://www.underconsideration.com/brandnew/archives/new_logo_for_board_game_geek.php Thu, 29 Aug 2019 11:57:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_board_game_geek.php
Categories: News

Linked: Who W•re it Better?

Thu, 08/29/2019 - 18:02
Some folks on Twitter are, I dunno what's the right word for this anymore, complaining that Apple's The Morning Show copied Elon Musk's The Boring Company logo. How about no? Both logos are equally basic in concept and execution so the arrival at similar solutions Who W•re it Better? Visit Link Some folks on Twitter are, I dunno what's the right word for this anymore, complaining that Apple's The Morning Show copied Elon Musk's The Boring Company logo. How about no? Both logos are equally basic in concept and execution so the arrival at similar solutions is far from controversial. http://feedproxy.google.com/~r/ucllc/brandnew/~3/VIsYZ9eFMNE/who_wre_it_better.php https://www.underconsideration.com/brandnew/archives/who_wre_it_better.php Thu, 29 Aug 2019 08:12:09 -0600 https://www.underconsideration.com/brandnew/archives/who_wre_it_better.php
Categories: News

Noted: New Logo for Basecamp

Thu, 08/29/2019 - 18:02
(Est. 2004) "Back in 1999 (pretty much forever ago, in Internet Years), we opened a web design company called 37signals. As 37signals, we launched several successful products, created and open-sourced Ruby on Rails, wrote a few best-sellers, and published thousands of posts on the Signal “All your Basecamps are Belong to Us” New Logo for Basecamp

(Est. 2004) "Back in 1999 (pretty much forever ago, in Internet Years), we opened a web design company called 37signals. As 37signals, we launched several successful products, created and open-sourced Ruby on Rails, wrote a few best-sellers, and published thousands of posts on the Signal v. Noise blog. In 2004, we created and launched a little project management tool named Basecamp. We built Basecamp to scratch our own itch: We needed a simple, usable program to help us stay organized, communicate with our clients and each other, and make it easier to finish projects together. Over time, Basecamp grew into something much bigger. In 2014, ten years to the day that Basecamp launched, 37signals became Basecamp, a one-product company (read more on that here). Today, people all over the word manage millions of Basecamp projects and create thousands of new accounts every week. With customers in nearly every industry and every country on Earth, we're helping a whole lot of creative teams do their best work."

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Basecamp Logo. New Logo for Basecamp Icon.

Opinion
It seems there is a large Venn Diagram intersection of Basecamp users and Brand New readers, given the amount of tips we received about this. Basecamp is like an internet OG and having known the 37 Signals folks from way back, it’s been great to see their ascent (pun intended). The most recent logo features a smiley face addition to the mountain-in-a-dome graphic that has been around since the beginning. Why a smiley face? Because they felt like it, which has been 37 Signals’/Basecamp’s MO all these years. Until now, the notion of a basecamp at the foot of a mountain has been well maintained by the logo but this new version drops the literal mountain and in its wake is left a chart line going up inside a gummy-like shape. The best case scenario is that the logo was designed with the existing user base in mind and that most people will recognize the mountain in the new abstract shape. For completely new users I really wonder — because I can’t not see the mountain — what they will read into the logo? Execution-wise, the icon is a little questionable with barely finessed curves and joints, especially on the incline area. The wordmark update is fine, I guess, but perhaps something a tad softer would have paired better with the icon. The choice of yellow as an accent color is odd, given that green and blue are relatively iconic to their logo. Overall, it’s an odd update and even more odd is that there is no acknowledgment of the change given that Basecamp has always been super open about any changes/updates they do to their app and business.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Smg4Gw3jQEc/new_logo_for_basecamp.php https://www.underconsideration.com/brandnew/archives/new_logo_for_basecamp.php Thu, 29 Aug 2019 07:46:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_basecamp.php
Categories: News

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