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Updated: 2 hours 43 min ago

Noted: New Logo and Packaging for Yushoi by Elmwood

Wed, 07/10/2019 - 17:21
(Launched 2015) "When we first started our journey all we had was a green pea and a vision. Inspired by the calm and mindful culture found in Japan, we developed a range of snacks that harness the goodness of vegetables and blend them with exciting “Ring of Fire of Flavor in your Mouth” New Logo and Packaging for Yushoi by Elmwood

(Launched 2015) "When we first started our journey all we had was a green pea and a vision. Inspired by the calm and mindful culture found in Japan, we developed a range of snacks that harness the goodness of vegetables and blend them with exciting innovative flavours. Yushoi's unique baked pea snacks have multiple benefits as they are baked, a source of protein, high in fibre and 90 calories or less per serving, making them the perfect answer to snacking on the go." Yushoi is owned and distributed by Calbee UK.

Design by
Elmwood

Related links
N/A

Relevant quote
Elmwood was briefed to update the brand and how it is expressed on packaging. It follows a branding exercise which saw Yushoi adopting a new positioning: ‘multi-dimensional, high-intensity food that’s better for you’.

The Elmwood team set out to find a way of visualising the texture and flavour of each product in the Yushoi Pea Snaps range in a way that would make the brand stand out and provide a powerful platform for new products.

At the heart of the design is a ring of texture and flavour set against a rich black background for consistent brand blocking and to ensure stand out in a chaotic supermarket environment. Each variety has its own illustration relevant to the sensation of that flavour – but not a literal interpretation of the flavour itself.

The illustrations, created in house by Elmwood, were devised by asking questions such as: what does sour look like? What’s the shape of umami? What texture does spicy have? The photography is by Angus McDonald.

Images (opinion after)

New Logo and Packaging for Yushoi by Elmwood Logo. New Logo and Packaging for Yushoi by Elmwood Samples of OLD packaging. Photo by Pure. New Logo and Packaging for Yushoi by Elmwood Packaging before and after. Your browser does not support the video tag. Rings. New Logo and Packaging for Yushoi by Elmwood Product line-up. New Logo and Packaging for Yushoi by Elmwood New Logo and Packaging for Yushoi by Elmwood New Logo and Packaging for Yushoi by Elmwood New Logo and Packaging for Yushoi by Elmwood Packaging. New Logo and Packaging for Yushoi by Elmwood New Logo and Packaging for Yushoi by Elmwood Details.

Opinion
The old logo was fine, maybe a little cartoony in making Latin characters look like Asian characters but a good starting point nonetheless. The new logo stops trying and is simply a nice, custom-looking wordmark with a lovely “y”. I’m not convinced by the angled “i”; I get they were trying to keep the quirkiness of the old one but a hard-cut angle, that doesn’t happen anywhere else in the logo, feels a little jarring. Still, it has enough personality and works well on its own as it does inside the textural rings in the packaging, which I rather like. The style is pretty cool and there is enough variety among them to not make them feel repetitive. The actual flavor interpretations are questionable — not sure if I would picture “lightly sea salted" as a twisting ring that looks extra spice. Nonetheless, they are groovy to look at. I wish they were bigger or alone-r in the packaging though… the large snap-pea-product-photography, while maybe necessary, demands almost as much attention as the rings. Even the product flavor is so large it competes with the snap peas. All three elements are fine but they are all stuck on Priority Level 1. Overall, these are definitely different from the typical chip/snack packaging, even from the more design-forward ones, by avoiding most category clichés.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Xdnl0pAmuEE/new_logo_and_packaging_for_yushoi_by_elmwood.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_yushoi_by_elmwood.php Wed, 10 Jul 2019 07:55:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_yushoi_by_elmwood.php
Categories: News

Reviewed: New Identity for Barcelona Design Week 2019 by ESIETE

Wed, 07/10/2019 - 14:21
First celebrated in 2006, Barcelona Design Week (BDW) is an event focusing on design, creativity, and innovation that takes place, no surprise, in Barcelona every year. One of the founding members of World Design Weeks, BDW hosts more than 120 activities that range from exhibitions “Walk Toward the Light… Regular, Medium, Semibold, and Bold” New Identity for Barcelona Design Week 2019 by ESIETE

First celebrated in 2006, Barcelona Design Week (BDW) is an event focusing on design, creativity, and innovation that takes place, no surprise, in Barcelona every year. One of the founding members of World Design Weeks, BDW hosts more than 120 activities that range from exhibitions to workshops, talks, open houses, and more, attracting over 12,000 people. The identity for this year's event, with the theme of "Transitions", was designed by local firm ESIETE.

New Identity for Barcelona Design Week 2019 by ESIETE For reference, samples of the 2018 identity, designed by Folch. (I don't know why I didn't post this one back then as it's pretty cool too.) The typeface selected by ESIETE for the campaign is conceived in Barcelona. The studio has worked with the Argentine type designer Eduardo Manso, [...]. He created this hybrid typeface, with classic-looking letters, but others with unexpected twists. This is the Steradian typeface family for which, its creator sought to move away from the typical geometry to differentiate itself amongst a very popular genre. The widths in their type are variable, the forms derive from the circle, the transition of the forms between weights is fluid and the letters are endowed with a great personality. It is a typography with a modern voice that conveys a contemporary message.

Innovation has played a fundamental role in the development of this project. ESIETE [...] has collaborated with the typographer Joan Carles Casasín for the development of a Python code, which was able to facilitate the entire system in a very controlled manner, but at the same time with the surprises that technology offers, in the multitude of supports. It is one of the first dynamic campaigns generated with variable fonts and Python in our country.ESIETE provided text Your browser does not support the video tag. Animations.

I will be the first to acknowledge that typographically representing the concept of "transition" through a transition from lightest to boldest weights in the word "transition" is as basic as it gets. I'm sure many of us did it as an assignment at school or have done it as a sketch for a logo (most likely for words other than transition) because it's such an easy, efficient way of conveying the idea of change and movement. When I first took a peek at the project I didn't even think I was going to post it but I'm a sucker for some good motion and I'm a double-sucker for variable typography motion so here we are. Using Emtype Foundry's lovely Steradian, the identity and the animations go beyond the basics by modulating the transitions from lightest to boldest not just left to right or top to bottom but diagonally and in chevrons. The animation above, I could watch all day long. There is also something oddly satisfying in the simplicity and directness of the transition animations being for the word "transition" -- it goes back to the basic-ness of the concept that makes the execution so easy to appreciate and enjoy.

Your browser does not support the video tag. Instagram stories. New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE Program. New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE Ads. New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE Banners.

The identity is literally a one-trick-pony -- rendering different words in different transition compositions and filling up the allotted areas in each layout -- but it's a damn good-looking trick that, in its repetition and given the amount of exposure it seems to get in the streets of Barcelona, is as good a branding maneuver as putting a swoosh on everything. I do kind of wish there was one more element/layer/plot-twist to the applications; something to add an element of surprise or create some additional tension but, overall, it's a satisfying design-y solution for a design-y event for design-y people.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/HdMcsbk5_IM/new_identity_for_barcelona_design_week_2019_by_esiete.php https://www.underconsideration.com/brandnew/archives/new_identity_for_barcelona_design_week_2019_by_esiete.php Wed, 10 Jul 2019 05:03:31 -0600 https://www.underconsideration.com/brandnew/archives/new_identity_for_barcelona_design_week_2019_by_esiete.php
Categories: News

Spotted: New Logo and Identity for Digital Design Days by jekyll & hyde

Tue, 07/09/2019 - 20:21
New Logo and Identity for Digital Design Days by jekyll & hyde Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sO3MAPJ_mE0/new_logo_and_identity_for_digital_design_days_by_jekyll_hyde.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_digital_design_days_by_jekyll_hyde.php Tue, 09 Jul 2019 12:07:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_digital_design_days_by_jekyll_hyde.php
Categories: News

Spotted: New Logo for University of Manitoba

Tue, 07/09/2019 - 20:21
New Logo for University of Manitoba Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tz6Upb_36bI/new_logo_for_university_of_manitoba.php https://www.underconsideration.com/brandnew/archives/new_logo_for_university_of_manitoba.php Tue, 09 Jul 2019 11:55:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_university_of_manitoba.php
Categories: News

Linked: Nike GIG Process for Pitt Athletics

Tue, 07/09/2019 - 17:20
An interesting video with some behind the scenes on how Nike's Graphic Identity Group works -- specific, in this case, to the redesign of the University of Pittsburgh athletics identity. Nike GIG Process for Pitt Athletics Visit Link An interesting video with some behind the scenes on how Nike's Graphic Identity Group works -- specific, in this case, to the redesign of the University of Pittsburgh athletics identity. http://feedproxy.google.com/~r/ucllc/brandnew/~3/WX-AWllt7ug/nike_gig_process_for_pitt_athletics.php https://www.underconsideration.com/brandnew/archives/nike_gig_process_for_pitt_athletics.php Tue, 09 Jul 2019 08:54:31 -0600 https://www.underconsideration.com/brandnew/archives/nike_gig_process_for_pitt_athletics.php
Categories: News

Noted: New Identity for Ayushman Bharat Wellness Centers by Lopez Design

Tue, 07/09/2019 - 17:20
(Est. 2018) "Ayushman Bharat is a centrally sponsored scheme launched in 2018, under the Ayushman Bharat Mission of Ministry of Health and Family Welfare in India. The scheme aims at making interventions in primary, secondary and tertiary care systems, covering both preventive and promotive health, “Healthy System Healthy Body” New Identity for Ayushman Bharat Wellness Centers by Lopez Design

(Est. 2018) "Ayushman Bharat is a centrally sponsored scheme launched in 2018, under the Ayushman Bharat Mission of Ministry of Health and Family Welfare in India. The scheme aims at making interventions in primary, secondary and tertiary care systems, covering both preventive and promotive health, to address healthcare holistically. It is an umbrella of two major health initiatives namely, Health and Wellness centres and National Health Protection Scheme (NHPS). Under this, 150,000 centres will be setup to provide comprehensive health care,including for non-communicable diseases and maternal and child health services, apart from free essential drugs and diagnostic services." (Wikipedia)

Design by
Lopez Design (Gurgaon, India)

Related links
Lopez Design project page
The Guardian story about the wellness centers

Relevant quote
The Facade branding system addresses communication through illustrations that fit into a unified template. A sense of belonging was created through the use of regional crafts, ultimately increasing the sense of ownership.

The base template consists of a circle and square, the foundation for creating a common language across all health centres. These graphic elements are integrated with the features of the building. The square shape sits around the windows or doors of buildings, while illustrations are featured inside the circular module. At the grassroots level, this ensures the message is simple and direct, without any language barrier.

The modular system allows the patterns and illustrations to wrap around the doors and windows of the centers.

Images (opinion after)

New Identity for Ayushman Bharat Wellness Centers by Lopez Design Wellness centers, before. New Identity for Ayushman Bharat Wellness Centers by Lopez Design Illustrations. New Identity for Ayushman Bharat Wellness Centers by Lopez Design Adaptable system to different regional visual traditions.. New Identity for Ayushman Bharat Wellness Centers by Lopez Design Flexible application around building features. New Identity for Ayushman Bharat Wellness Centers by Lopez Design Possible variations within the same building. New Identity for Ayushman Bharat Wellness Centers by Lopez Design Process. New Identity for Ayushman Bharat Wellness Centers by Lopez Design New Identity for Ayushman Bharat Wellness Centers by Lopez Design Results.

Opinion
And now for something completely different… There is no logo, there is no typographic system, there are no fancy applications. However, this is a typical identity design challenge: unifying hundreds of touchpoints through a recognizable system that establishes expectations and guarantees equal quality of service or product. The main difference being that the context here is not what we are used to, requiring a different way of thinking which resulted in applying a beautifully thoughtful and culturally appropriate system of patterns adaptable to the thousands of buildings this is going on. Instead of forcing everyone to apply a geometric sans serif logo on their buildings, they empower each person in charge to customize it in a way that is meaningful and relevant to the local people. The illustrations may seem unrefined or basic but when it’s the principal means of communications with millions of people, clarity, simplicity, and directness is more valuable than weathered gradient effects. Establishing a limited set of rules for the patterns — two strokes with graphics in between them — and applying those patterns tight around the windows and doors creates an impressive branding system that can be appreciated in all the finished buildings. I love this project.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ckMDR_fN8ro/new_identity_for_ayushman_bharat_wellness_centers_by_lopez_design.php https://www.underconsideration.com/brandnew/archives/new_identity_for_ayushman_bharat_wellness_centers_by_lopez_design.php Tue, 09 Jul 2019 08:28:13 -0600 https://www.underconsideration.com/brandnew/archives/new_identity_for_ayushman_bharat_wellness_centers_by_lopez_design.php
Categories: News

Reviewed: Follow-up: New Logo, Identity, and On-air Look for Discovery Channel by Roger

Tue, 07/09/2019 - 14:20
Launched in 1985, Discovery is an American and international pay television television network and the flagship channel of media conglomerate Discovery, Inc. Available in 409 million households, Discovery's programming has evolved from documentaries to reality TV series with hits like Mythbusters, Deadliest Catch, and American “Roger Framed Who?”  New Logo, Identity, and On-air Look for Discovery Channel by Roger

Launched in 1985, Discovery is an American and international pay television television network and the flagship channel of media conglomerate Discovery, Inc. Available in 409 million households, Discovery's programming has evolved from documentaries to reality TV series with hits like Mythbusters, Deadliest Catch, and American Chopper, not to mention its annual evil-looking fish extravaganza, Shark Week. In April we covered Discovery's logo redesign and now we have a look at the identity and on-air look designed by Los Angeles, CA-based Roger (who also designed the logo).

As a brand with a rich heritage, Discovery looked to update and modernize the logo while building on the equity of decades of brand recognition. With that, the goal of creating a novel approach to the D + Globe icon began.

In our exploration, we found that the negative space created by the continents on a graphic globe was enough to balance the weight of the circle and allow it to read as the stem of the 'D.'

Uniting the world of Discovery was incredibly important in the process, and with that, they wanted to be sure that the static mark reflected that. After some exploration of both abstract, and more classic map projections of the globe, we landed on a traditional map layout, tweaked to live within the circular shape.

Paired with bold modern typography, the new wordmark and icon were born.Roger project page  New Logo, Identity, and On-air Look for Discovery Channel by Roger Reminder: Logo, before and after.  New Logo, Identity, and On-air Look for Discovery Channel by Roger  New Logo, Identity, and On-air Look for Discovery Channel by Roger Logo elements.

Not a whole lot more to add about the logo after what I wrote three months ago, all of which present-me approves of past-me's assessment. One thing that's new is the use of the "D" icon inside a color square, which is a nice additional touch. Logo change still approved.

Your browser does not support the video tag. Logo animation for Discovery Go.  New Logo, Identity, and On-air Look for Discovery Channel by Roger Typography.  New Logo, Identity, and On-air Look for Discovery Channel by Roger Color palette. Discovery brings you stories that make the world feel bigger with characters that bring it close to home. Bringing these stories to the forefront was the focus of our content-centric approach.

We started with a simple shape, a customized mortise we called the D-Frame. Derived from the curvature of the mark, this modular form showcased the versatility of the brand and adapted to serve essential functions across the network.

Using the D-Frame, we focused and framed footage, and created a diverse set of tools for adding branded elements to Discovery's badass visuals.Roger project page  New Logo, Identity, and On-air Look for Discovery Channel by Roger "D-Frame".

The identity elements are fairly straightforward, with Sharp Sans leading the charge, looking contemporary and crisp. The color palette is commendably limited and each color aptly named. The "D-Frame" is the main visual element and I think I would be mostly okay with it if it weren't called the "D-Frame" because there is not that much D-ish about it -- I mean, I get that it comes from the "D" icon but it's really just a rounded corner. Still, it has 2 - 3 slightly different uses that make it interesting and flexible... sometimes it's simply a spark of color in the corner, sometimes it's a bigger single-rounded-corner holding shape, and sometimes it's an underline, which I found to be the most novel and intriguing of uses. On their own the identity elements are alright but they come very well together in motion.

Your browser does not support the video tag. Your browser does not support the video tag. Sample motion behaviors.  New Logo, Identity, and On-air Look for Discovery Channel by Roger  New Logo, Identity, and On-air Look for Discovery Channel by Roger Sample stills. On-air look presentation.

Sharp Sans looks great small and large, bold and light, and the minimal/subtle use of motion on all the typography is great with the quick, slightly jerky movements. The layering of the D-Frame in different ways, whether it's color on color or image on image is energetic and entertaining. The overall motion approach is trick-free yet very engaging and allows the footage of all the shows to be the hero. I could do with less hashtags but that's just me.

For print and out-of-home, the D-Frame takes a back seat to show marketing, allowing their custom visuals to be the hero. Using a smaller framing element or earmark, Discovery can make its mark in a more restrained way.Roger project page  New Logo, Identity, and On-air Look for Discovery Channel by Roger Out of home advertising.

Not much to say about these... the system to highlight each show works well, with each show's logo and imagery taking all of the attention. My only complaint here would be that the D-Frame ends up looking like a bad trimming job where some block of color got left off the canvas.

For brand-centric elements, we gave the iconic 'D' its moment in the sun. Using the same language as the icon itself, we let aspects of the imagery finish the composition, framing them up with the 'D' shape.Roger project page  New Logo, Identity, and On-air Look for Discovery Channel by Roger "D" highlight.

The "D" graphic, highlighted in the April post, also remains in play and I still think that that's one of the best features of the new logo. Overall, this is a fairly pleasing update to the channel's presentation with plenty of energy and a simple but nicely layered on-air look that works great with the channel's content.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/OD2t1gXKcAw/follow_up_new_logo_identity_and_on_air_look_for_discovery_channel_by_roger.php https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_identity_and_on_air_look_for_discovery_channel_by_roger.php Tue, 09 Jul 2019 04:53:21 -0600 https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_identity_and_on_air_look_for_discovery_channel_by_roger.php
Categories: News

Spotted: New Logo and Identity for OneSchool Global by Hulsbosch

Mon, 07/08/2019 - 20:20
New Logo and Identity for OneSchool Global by Hulsbosch Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/M5_6R8oVszU/new_logo_and_identity_for_oneschool_global_by_hulsbosch.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_oneschool_global_by_hulsbosch.php Mon, 08 Jul 2019 11:53:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_oneschool_global_by_hulsbosch.php
Categories: News

Spotted: New Logo for Lazada by Superunion

Mon, 07/08/2019 - 20:20
New Logo for Lazada by Superunion Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tw_xLKxEeL4/new_logo_for_lazada_by_superunion.php https://www.underconsideration.com/brandnew/archives/new_logo_for_lazada_by_superunion.php Mon, 08 Jul 2019 11:47:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_lazada_by_superunion.php
Categories: News

Announced: Seeking Two Charities/Non-profits for BNConf

Mon, 07/08/2019 - 20:20
As part of a new initiative within the Brand New Conference to try to do some good in the world (in a small way at least), we are looking for two charities/non-profit organizations who are interested in kickstarting a rebranding process. Over the last three “For Participation in #BNConfDoesGood” Seeking Two Charities/Non-profits for BNConf

As part of a new initiative within the Brand New Conference to try to do some good in the world (in a small way at least), we are looking for two charities/non-profit organizations who are interested in kickstarting a rebranding process. Over the last three months we have been trying on our own to identify (and engage with) organizations like these, local to Las Vegas, but have come up empty so we are turning to you for help in case you know someone or happen to be that someone working inside a charity/non-profit in a design/marketing/branding capacity. So...

What we are looking for
One representative of a 501(c) organization -- focused on social causes (as opposed to an arts/culture organization) -- in the United States that is interested and willing to kickstart a rebranding process.

Costs to you
None. We will cover flight and accommodation for one person.

The goals of this initiative
1) Help you connect with potential creative partners -- graphic designers, copywriters, illustrators, web designers, etc. -- at the conference that would be inclined to offer their services pro-bono to help you rebrand your charity.

2) Provide a forum to share the mission and work of your charity to shine a spotlight on it and, ideally, get some donations on-site.

How we plan on making these goals happen
Our conference is single track -- all 1,000+ attendees are in the same room, seeing them same content. Each day, we have 8 sessions, 45 minutes each, for guest speakers, each talking about their work. We are dedicating one of the eight sessions of each day, in the morning, to Doing Good: 2 designers will each share (for 15 minutes) a rebranding they did pro-bono for a charity or nonprofit. Then you would get the other 15 minutes to talk about all the good you do so that the audience can get to know you.

During the rest of the day, we will set up a table in the lobby where people can approach you to learn more, offer their help, and/or make a donation. The main goal at this point would be for you to make connections, have conversations, and perhaps meet an ideal creative partner (or a handful of them). The next day it would be the same, but for the other charity.

We are expecting between 1,000 and 1,250 people so it's not a huge conference like other Vegas events, making it more intimate. Our audience is super nice and they are a very talented bunch. It's a great opportunity to meet some people that could really make a positive impact on your organization.

What we are looking for from you
As a reminder, this does not cost you anything and there is no hidden ask. The main requirement to participate is having an interest in rebranding your charity/organization and the willingness to make it happen. We are not going to make you sign a contract or anything formal like that and we understand if something were to stop you from actually seeing this through but we want to make sure that the charity/nonprofit we feature really benefits from this and does not take away the opportunity from another organization.

Prepare a 15-minute presentation about your organization and its recent design/branding/marketing efforts and what your challenges are as you look to evolve.

If interested
Please reach out to me at armin@underconsideration.com with a brief intro to your organization, your role in it, and expressed willingness to make some connections at the conference!

We don't have a set deadline for this but the sooner we can figure this out, the better.

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Categories: News

Linked: Star Trek Strikes First

Mon, 07/08/2019 - 17:20
The Mars Reconnaissance Orbiter recently sent back this picture of the Star Trek logo on Mars. Okay, fine, it sent back a picture of a dune in Mars' Hellas Planitia and we are all nerds. Star Trek Strikes First Visit Link The Mars Reconnaissance Orbiter recently sent back this picture of the Star Trek logo on Mars. Okay, fine, it sent back a picture of a dune in Mars' Hellas Planitia and we are all nerds. http://feedproxy.google.com/~r/ucllc/brandnew/~3/UGJRB_9n9d8/star_trek_strikes_first.php https://www.underconsideration.com/brandnew/archives/star_trek_strikes_first.php Mon, 08 Jul 2019 06:29:59 -0600 https://www.underconsideration.com/brandnew/archives/star_trek_strikes_first.php
Categories: News

Noted: New Logo, Identity, and On-air Look for Universal Kids by Kill 2 Birds

Mon, 07/08/2019 - 17:20
(Est. 2005, originally PBS Kids Sprout and later Sprout) "Universal Kids represents the world of NBCUniversal family brands. As a kid-focused ecosystem with great TV content at the center, Universal Kids is programmed for the 2-12 year old audience, with a fresh mix of animated “Round ’em Up” New Logo, Identity, and On-air Look for Universal Kids by Kill 2 Birds

(Est. 2005, originally PBS Kids Sprout and later Sprout) "Universal Kids represents the world of NBCUniversal family brands. As a kid-focused ecosystem with great TV content at the center, Universal Kids is programmed for the 2-12 year old audience, with a fresh mix of animated content, unscripted entertainment, and proven international hits. Launched in September 2017 and available in over 59 million homes, Universal Kids is available for kids and families across all platforms, including on air, online, On Demand and via mobile with the Universal Kids app."

Design by
Kill 2 Birds (El Segundo, CA)

Related links
Kill 2 Birds project page

Relevant quote
Anchored by the new logo, the distinct visual language elevates the presentation of the network and increases its brand awareness and attribution across all communication channels. With inspiration, imagination, and adventure as its core DNA, this all new identity comes ready to play.

The package is driven by a strong, narrow color palette designed to set Universal kids apart from the competition. all patterns, shapes and graphic devices are derived directly from the logo.

The animation theory — “burst and bounce” — reflects the kinetic energy of kids while expressing the playful personality of the brand.

Images (opinion after)

New Logo, Identity, and On-air Look for Universal Kids by Kill 2 Birds Logo. Logo explorations and animations of the selected logo. New Logo, Identity, and On-air Look for Universal Kids by Kill 2 Birds Colors. New Logo, Identity, and On-air Look for Universal Kids by Kill 2 Birds Posters. New Logo, Identity, and On-air Look for Universal Kids by Kill 2 Birds T-shirts. New Logo, Identity, and On-air Look for Universal Kids by Kill 2 Birds Billboard. New Logo, Identity, and On-air Look for Universal Kids by Kill 2 Birds Ident system categories. Lots of idents. New identity reel. Motion elements. New Logo, Identity, and On-air Look for Universal Kids by Kill 2 Birds Stills.

Opinion
The old logo was too heavy on the Universal aspect, too light on kids, and trying to fit the two words in the swoosh across the globe yielded a very small footprint. The new logo reverses the balance, putting the emphasis on kids with a chunky rounded sans serif that works instantly to scream KIDS! Or, well, KiDS! because I guess that’s more fun. Breaking the name into two lines was a no-brainer and “KiDS” fits nicely within the new abstracted globe in the vector-sausage style. I don’t loooove the logo but it’s such a huge, appropriate improvement that really makes you wonder what they were thinking when they did the previous logo. The applications, static and motion, are happy and explosive, catering to the young audience. The color palette is simple and consistent with all the different illustrations adapting to it and creating a cohesive system. All the motion is enjoyable and approachable without trying to be overly cool. The one thing that sends shivers down my spine is the use of Helvetica Rounded as the primary typeface, which is a really lame choice in contrast to how considerate everything else is. Overall, though, this hits the target audience in a straightforward way.

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Categories: News

Reviewed: New Logo and Identity for Amsteldok by VBAT

Mon, 07/08/2019 - 14:20
Opened on April 2019, Amsteldok is the new consolidated headquarters of all fifteen WPP agencies in Amsterdam that were previously spread out across eleven different locations. A 1970s building on the banks of the Amstel river has been renovated by WPP's BDG and now serves “All Hands on Dok” New Logo and Identity for Amsteldok by VBAT

Opened on April 2019, Amsteldok is the new consolidated headquarters of all fifteen WPP agencies in Amsterdam that were previously spread out across eleven different locations. A 1970s building on the banks of the Amstel river has been renovated by WPP's BDG and now serves as a 204,000-square-foot campus for 1,500 employees. Maintaining the original box-stacked structure, the building has renovated roof terraces, restaurants, a rooftop bar, a business lounge, an event space, and a range of co-working, conference, and hospitality spaces. The identity and signage for Amsteldok has been designed by WPP's VBAT.

We named the campus Amsteldok. Its name references the campus's location on the banks of the Amstel River, Amsterdam's maritime history and the city's current status as an important gateway to Europe. We wanted a logotype that was directly inspired by the physical structure and found the Amsterdam School of Architecture - an expressive 20th century style predominant throughout the city - an important inspiration for our typographic forms. We envisioned a dynamic logotype that mimicked the campus's urban verticality, and a graphic language that fully embraced the campus strategy as a 'breathing space that breaks down walls'. Responsible for all physical and digital environments, we were in a unique position to use design to bring all 15 WPP agencies together. Design would contribute to the campus as a living entity, not just another staid structure. A campus that breathes creativity and collaboration.VBAT provided text Identity presentation.

I usually put the summary video presentations at the end but this time I think it helps to see the concept and animations upfront.

New Logo and Identity for Amsteldok by VBAT References. The logotype was created by initially experimenting with the letter proportions, while maintaining the core essence of the mark. Several final versions became "font masters" which could then be interpolated and blended to create a huge number of new variations.Fontsmith blog post New Logo and Identity for Amsteldok by VBAT Logo. New Logo and Identity for Amsteldok by VBAT Variations.

The reinterpretation of the typography found in the neighborhood's buildings into a contemporary execution is the first great thing about this project. Between VBAT and Fontsmith, they were able to maintain the quirkiness, clunkiness, and charm of the original points of reference and transfer them into a modular, expandable logo and type system for modern-day applications. I probably would have even been satisfied with the static, full-justified version of the logo alone and if it had been repeated ad nauseam in the applications because it's such a unique set of characters in a tight, bold composition. The variable extensions add layers of welcome whimsy and useful flexibility that have spurred some playful applications.

New Logo and Identity for Amsteldok by VBAT Sample animation. New Logo and Identity for Amsteldok by VBAT Animation responding to movement. New Logo and Identity for Amsteldok by VBAT Type family. Designed by Fontsmith.

The type family, as a starting point for the animations and applications, is awesome and I love how modular it can be as well as how free it is in deforming characters to fit the different widths.

Like all signature Amsterdam School structures, we embedded the identity into the physical campus: tactile hero signage, typographic floor furniture, etched wall renderings, crafted directory totem and embossed counters. The logotype also functions as a template for all online/digital programming and communication - from digital posters, announcements and social events (speakers' programs). The colour palette was also directly derived from the architectural materials used by the architects. Wayfinding was an integral part of the spatial experience. We designed playful wayfinding icons that reflect familiar Dutch things - bike icons that look like the ones you find on Amsterdam streets, glass icons in the shape of Heineken glasses, etc. All these elements contribute to a real campus identity and unite 15 radically different WPP agencies as a single whole.VBAT provided text New Logo and Identity for Amsteldok by VBAT Business cards. New Logo and Identity for Amsteldok by VBAT New Logo and Identity for Amsteldok by VBAT Posters. New Logo and Identity for Amsteldok by VBAT Brochure. New Logo and Identity for Amsteldok by VBAT Button. New Logo and Identity for Amsteldok by VBAT Tote.

The print applications are good and fun, making the most out of the stretchiness of the type -- perhaps sometimes taking it a little too far (like, I'm not sure about that "RADIO" type a few scrolls above) -- and pairing it with Fontsmith's FS Industrie. The only thing I would question is the color palette which is all over the place. It's good in that, yes, it provides added flexibility but it's almost like there is no real point of view on the color, just a free-for-all.

New Logo and Identity for Amsteldok by VBAT Wayfinding and icon system. New Logo and Identity for Amsteldok by VBAT Exterior signage. New Logo and Identity for Amsteldok by VBAT Floor directory. New Logo and Identity for Amsteldok by VBAT Lobby floor numbers. New Logo and Identity for Amsteldok by VBAT Elevator floor numbers. New Logo and Identity for Amsteldok by VBAT Furniture. New Logo and Identity for Amsteldok by VBAT New Logo and Identity for Amsteldok by VBAT Reception. New Logo and Identity for Amsteldok by VBAT 3D sculpture. New Logo and Identity for Amsteldok by VBAT Wall graphics.

The signage and environmental graphics are out of control cool. Every application in this last group of images is awesome in its own ways and together they create a unique space experience that even though they are wildly different executions -- concrete numbers (swoon!), steel benches, wood slats -- they are all neatly united by the unique typography.

New Logo and Identity for Amsteldok by VBAT Banners.

With a big budget for a creative conglomerate in one of the most design-forward cities in the world this project has a lot going in its favor to start with but this could have easily been a safe, well-appointed corporate headquarters. VBAT (and WPP), however, really embraced the opportunity to do something different and unique and went full-in on bringing the concept to life.

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Categories: News

Spotted: New Name and Logo for University of Maryland Global Campus

Wed, 07/03/2019 - 20:01
New Name and Logo for University of Maryland Global Campus Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo for Keeper

Wed, 07/03/2019 - 20:01
New Logo for Keeper Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Linked: Tables Turned

Wed, 07/03/2019 - 17:01
Jesse Alkire bluntly illustrates what's wrong with the Cleveland Indians logo -- showing how not-okay it would be to represent other ethnicities in the same way -- and questions why it still hasn't fully gone away. Tables Turned Visit Link Jesse Alkire bluntly illustrates what's wrong with the Cleveland Indians logo -- showing how not-okay it would be to represent other ethnicities in the same way -- and questions why it still hasn't fully gone away. http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZaSa6j6d2O0/tables_turned.php https://www.underconsideration.com/brandnew/archives/tables_turned.php Wed, 03 Jul 2019 08:00:44 -0600 https://www.underconsideration.com/brandnew/archives/tables_turned.php
Categories: News

Noted: New Logo and Identity for Founders Pledge by Mast

Wed, 07/03/2019 - 17:01
(Est. 2013) "Founders Pledge is a community of entrepreneurs who have committed to leveraging their success for social good. Members pledge to give a small percentage of their personal proceeds to the charities of their choice following an exit, and the community also meets up “Show me the Arrow (and the Money)” New Logo and Identity for Founders Pledge by Mast

(Est. 2013) "Founders Pledge is a community of entrepreneurs who have committed to leveraging their success for social good. Members pledge to give a small percentage of their personal proceeds to the charities of their choice following an exit, and the community also meets up for dinners, forums and talks exploring the latest news at the intersection of charity and technology. Founders Pledge is bridging the gap between the private and social sector, by encouraging entrepreneurs to apply the same rigour and thoughtfulness to their philanthropy as they do to their business. We also provide research, consultancy and support around every donation, so that pledgers can feel confident that their funds are going to charities that are evidence based, transparent, and impactful. Membership and all services provided, including events, online content and research, are completely free, meaning that 100% of every donation made goes directly to the members'​ charities of choice."

Design by
Mast (Denver, CO)

Related links
Mast project page

Relevant quote
We created the symbol with three arrows converging on a single point, to signify the three components of their model. Founders, Founders Pledge, and the charities they support. These three arrows unite, creating a forward pointing arrow. Symbolizing their commitment to forward progress through impactful philanthropy.

We developed a unique, grid-based modular system to be utilized throughout the physical buildout of the brand, as well as digitaly.This system allows for illustrations, patterns, and photos to seamlessly shift in and out while still feeling like part of a larger, holistic brand system.

Images (opinion after)

New Logo and Identity for Founders Pledge by Mast Logo. New Logo and Identity for Founders Pledge by Mast Icon animation. New Logo and Identity for Founders Pledge by Mast Guidelines. New Logo and Identity for Founders Pledge by Mast Business cards. New Logo and Identity for Founders Pledge by Mast Stationery. New Logo and Identity for Founders Pledge by Mast One-pager things. New Logo and Identity for Founders Pledge by Mast Posters. New Logo and Identity for Founders Pledge by Mast Illustrations. By Krystal Lauk. New Logo and Identity for Founders Pledge by Mast New Logo and Identity for Founders Pledge by Mast Applications with illustrations. New Logo and Identity for Founders Pledge by Mast New Logo and Identity for Founders Pledge by Mast New Logo and Identity for Founders Pledge by Mast Ads.

Opinion
The old logo had an abstract “F” icon that was perhaps too abstract and it wasn’t clear what it was meant to represent. Old wordmark was fine. The colors were maybe a little on the harsh side but also mostly fine. The new logo has a much more corporate feel, starting with the introduction of a finance-y icon made of three intersecting arrows creating a fourth arrow in the negative space. Aside from being able to imbue the icon with the rationalization above, it’s a cool-looking device. It’s simple, it has forward motion, and it looks fairly unique, which is surprising given its simplicity. The wordmark, set in Commercial Type’s Graphik, looks, unsurprisingly, good. The green on green color palette not so subtly says “money” and I like not only how upfront that is but how good it works in the identity. The applications are pretty slick, with a block system that allows the applications to mix greens, patterns, illustration, photography, and blocks of text in a straightforward way. I’m huge fan of Chap, the high-contrast sans serif used as the headline type, but I’m not sure if it works so well with Graphik. Maybe going up one weight bolder would have helped create more distinction. Overall, this is a solid, elegant, and bold identity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/s8tohCNTxDs/new_logo_and_identity_for_founders_pledge_by_mast.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_founders_pledge_by_mast.php Wed, 03 Jul 2019 07:41:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_founders_pledge_by_mast.php
Categories: News

Reviewed: New Logo and Identity for Atlanta Humane Society by Matchstic

Wed, 07/03/2019 - 14:01
Established in 1873, making it one of the oldest private charitable organizations in the city, the Atlanta Humane Society is a nonprofit organization whose mission it is to "improve animal welfare in the southeastern United States by providing quality animal services including preventative initiatives, education, “Home is where the Pet is” New Logo and Identity for Atlanta Humane Society by Matchstic

Established in 1873, making it one of the oldest private charitable organizations in the city, the Atlanta Humane Society is a nonprofit organization whose mission it is to "improve animal welfare in the southeastern United States by providing quality animal services including preventative initiatives, education, advocacy and adoption of animals into permanent loving homes." A pet adoption center, vet center, and educational program provider, Atlanta Humane Society serves about 30,000 animals each year, and places approximately 9,000 dogs and cats into forever homes. Recently, the organization introduced a new identity designed by local firm Matchstic.

We were careful to preserve the visual expressions that have built equity in the community for over 50 years. The logotype was updated ever so slightly to make it tighter and more legible. While the heart remains a big part of the brand, we also created a fun and flexible system around it--one that helps it beat a little louder and bring warm and fuzzies to animal lovers across the city.Matchstic project page Your browser does not support the video tag. Logo evolution. New Logo and Identity for Atlanta Humane Society by Matchstic Logo.

There isn't much to talk about the logo as it's a very straightforward evolution that simply and literally tightens the previous version. I am sure there was an impetus to create a new logo and I am sure it could have been awesome but this is a strong, simple logo with equity in the community and it seems like a sensible thing to do to maintain it and extend its life expectancy. Making the heart smaller makes a significant difference in it becoming more of a glyph embedded within the other letters as opposed to a large heart wedged in there. Also, it's been a long time since Avant Garde Gothic was the center of attention and it feels good, in a 1970s awesome-typography kind of good.

New Logo and Identity for Atlanta Humane Society by Matchstic New Logo and Identity for Atlanta Humane Society by Matchstic Various applications. New Logo and Identity for Atlanta Humane Society by Matchstic Magazine covers. New Logo and Identity for Atlanta Humane Society by Matchstic Annual report covers.

The applications are really great, with the identity doubling down on the use of lowercase Avant Garde Gothic, working it for all its worth in its bold weight and doing a great job in creating hierarchy through font size changes. The selected companion serif is lovely and complements Avant Garde really well -- grateful that it's not another bold spiky serif. Keeping the color palette to red, black, and white maintains consistency in a simple way and the pet photography is very well curated. I also like how the logo can expand into a single line lock-up applied on the bottom of the layouts.

New Logo and Identity for Atlanta Humane Society by Matchstic Adoption guide. Your browser does not support the video tag. Posters. Your browser does not support the video tag. Website. Inspired by the curiosity and playfulness of the animals, Atlanta Humane Society's tried and true Avant Garde Gothic became active and full of typographic energy.Matchstic project page New Logo and Identity for Atlanta Humane Society by Matchstic Playful graphic language. New Logo and Identity for Atlanta Humane Society by Matchstic Billboard. New Logo and Identity for Atlanta Humane Society by Matchstic Tote. New Logo and Identity for Atlanta Humane Society by Matchstic Mugs. New Logo and Identity for Atlanta Humane Society by Matchstic T-shirt.

As an additional expression, Avant Garde can be playfully dumped unto a layout and letting the letterforms pile on and support each other, sometimes defying typographic gravity. At a time where most applications try to play it cool above anything else, this is such a loose and fun approach that adds a healthy dose of joy to the identity. And, man, I had forgotten how good Avant Garde can be.

Your browser does not support the video tag. Adoption carrier box. New Logo and Identity for Atlanta Humane Society by Matchstic Pins. New Logo and Identity for Atlanta Humane Society by Matchstic Pin in use. New Logo and Identity for Atlanta Humane Society by Matchstic Bandana and good doggo.

Overall, a really great identity system that makes the organization look tightly put together as well as portraying a tangible sense of caring for the animals they help.

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Categories: News

Linked: Opening at Herman Miller

Tue, 07/02/2019 - 20:01
Position: Graphic Designer at Herman Miller in New York, NY. Opening at Herman Miller Visit Link Position: Graphic Designer at Herman Miller in New York, NY. http://feedproxy.google.com/~r/ucllc/brandnew/~3/IbdVnMJ4o0U/opening_at_herman_miller_1.php https://www.underconsideration.com/brandnew/archives/opening_at_herman_miller_1.php Tue, 02 Jul 2019 12:18:17 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_herman_miller_1.php
Categories: News

Spotted: New Name and Logo for Windcave

Tue, 07/02/2019 - 20:01
New Name and Logo for Windcave Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6hl3b1vu0ns/new_name_and_logo_for_windcave.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_windcave.php Tue, 02 Jul 2019 12:14:16 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_windcave.php
Categories: News

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