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Updated: 1 hour 15 min ago

Linked: Winter is Coming to MLB

Mon, 04/01/2019 - 15:49
Forever Collectibles has a new range of licensed Game of Thrones bobbleheads customized for each MLB team. Winter is Coming to MLB Visit Link Forever Collectibles has a new range of licensed Game of Thrones bobbleheads customized for each MLB team. http://feedproxy.google.com/~r/ucllc/brandnew/~3/DvGU3CyZBME/winter_is_coming_to_mlb.php https://www.underconsideration.com/brandnew/archives/winter_is_coming_to_mlb.php Mon, 01 Apr 2019 06:12:30 -0600 https://www.underconsideration.com/brandnew/archives/winter_is_coming_to_mlb.php
Categories: News

Noted: New Country Brand for Paraguay by Alejandro Rebull

Mon, 04/01/2019 - 15:49
"Paraguay is a country of remarkable contrasts: it's rustic and sophisticated; it's extremely poor and obscenely wealthy; it boasts exotic natural reserves and massive human-made dams; it is a place where horses and carts pull up alongside Mercedes-Benz vehicles, artisans' workshops abut glitzy shopping centers, “Watered-down” New Country Brand for Paraguay by Alejandro Rebull

"Paraguay is a country of remarkable contrasts: it's rustic and sophisticated; it's extremely poor and obscenely wealthy; it boasts exotic natural reserves and massive human-made dams; it is a place where horses and carts pull up alongside Mercedes-Benz vehicles, artisans' workshops abut glitzy shopping centers, and Jesuit ruins in rural villages lie just a few kilometers from sophisticated colonial towns. The steamy subtropical Atlantic Forest of the east is a stark contrast to the dry, spiny wilderness of the Chaco, the location of the isolated Mennonite colonies." (Lonely Planet)

Note: This is a "country brand", it's not tourism, it's to represent the country as a whole.

Design by
Alejandro Rebull (Asuncion, Paraguay)

Related links
Contest home page
2017 Brand New Review

Images (opinion after)

New Country Brand for Paraguay by Alejandro Rebull Logo. New Country Brand for Paraguay by Alejandro Rebull "Paraguay is Y". New Country Brand for Paraguay by Alejandro Rebull Different etymologies of what Paraguay means, all revolving around "Y", which means water in Guarani. New Country Brand for Paraguay by Alejandro Rebull Logo development, based on the shape of Paraguay on the map. New Country Brand for Paraguay by Alejandro Rebull New Country Brand for Paraguay by Alejandro Rebull Logo variations. New Country Brand for Paraguay by Alejandro Rebull Colors. New Country Brand for Paraguay by Alejandro Rebull Pencils. New Country Brand for Paraguay by Alejandro Rebull Livery. New Country Brand for Paraguay by Alejandro Rebull How it compares to other South and Central America country brands. Logo presentation (in Spanish).

Opinion
I really disliked the old logo, not so much the icon, which was generic and fine, but the wordmark which had a horrible geometric approach. Despite my personal distaste for it, it was peculiar enough that I do think it could have lasted for a long time and I’m really surprised they are giving up on it so quickly. The new logo has an interesting concept in using a “Y” as the representation for the country: It means water in Guarani, one of the official languages of Paraguay, and since the country’s name ends in that letter, it also has a certain mnemonic effect. The problem is the execution, with a rather awkward holding shape and not a very elegant “y” counter shape. It’s simple, I’ll give it that, but it’s not entirely pleasant to look at. The wordmark, which I’m guessing is a font — that I wouldn’t buy — has that annoying effect of half round half angled parts. The applications, which is understandable they are not fully fledged yet, are not very inspiring nor givers of hope that this could eventually be a good identity. The most interesting part about this project is the comparison to other country brands in South and Central America — they are, um, colorful. Oh, and yeah, this was a contest so… indignity and all that.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/zzSCcwTAB8s/new_country_brand_for_paraguay_by_alejandro_rebull.php https://www.underconsideration.com/brandnew/archives/new_country_brand_for_paraguay_by_alejandro_rebull.php Mon, 01 Apr 2019 05:59:29 -0600 https://www.underconsideration.com/brandnew/archives/new_country_brand_for_paraguay_by_alejandro_rebull.php
Categories: News

Reviewed: New Logo and Identity for Röhsska by Aoki

Mon, 04/01/2019 - 12:49
Established in 1916, Röhsska is a museum in Gothenburg, Sweden, dedicated to historic and contemporary design and craft. Its collection of 50,000 artifacts covers glass, ceramics, textiles, ribbons, fashion, furniture, and products, primarily from Sweden but also from other parts of Europe, Japan, and China. “Öh nö they didn’t” New Logo and Identity for Röhsska by Aoki

Established in 1916, Röhsska is a museum in Gothenburg, Sweden, dedicated to historic and contemporary design and craft. Its collection of 50,000 artifacts covers glass, ceramics, textiles, ribbons, fashion, furniture, and products, primarily from Sweden but also from other parts of Europe, Japan, and China. After two years of being closed for restructuring and renovations, Röhsska reopened in February and introduced a new identity designed by local firm Aoki.

When Aoki started work on the new identity, we wanted to challenge the picture of what good design is and who is entitled to interpretation preference. Our client wanted to keep the old symbol for the museum, namely the Ö. Aoki saw a problem with having taken too much space and thereby competing out the very name Röhsska.Aoki project page New Logo and Identity for Röhsska by Aoki Icon. For decades, Ö: has been a symbol of the Röhsska Museum which many people recognize. In the new graphic concept, Ö: pushes the boundaries and takes place in their time. […] The letter is pressed together and stretched depending on how much space is available. It defies the calculated harmony and proportions of the golden ratio, while being related to a strict framework. In other words: Ö: It relates to the golden section in the same way that design relates to its complex and changing environment.Röhsska brand page (Google-translated) New Logo and Identity for Röhsska by Aoki Icon variations. Previously, Ö: et has played a central role as a logo for the museum and has taken a large place in the graphic profile. It is a strong graphic symbol that has now been clarified with a new word picture - Röhsska - which is designed on the basis of the Ö's forms and a payoff that blows away any conceivable doubts about what activities it is: Museum of Design and Craft. The point is so clear that even the one who does not know the museum before will understand what activity it is about.Röhsska brand page (Google-translated) New Logo and Identity for Röhsska by Aoki Wordmark. New Logo and Identity for Röhsska by Aoki One of many icon and wordmark compositions.

I'm not sure when the "Ö" icon was first introduced but it's quite bold for the museum to have gone any number of years with just the icon and no wordmark. And not just any icon but one that is extremely minimal. It's even bolder for the museum to do what it's doing now, which is squeezing and stretching the icon in extreme ways and given that the icon is made of three circles, some of the resulting ellipses can be downright ugly, especially in the "O" part as its thickness changes at each axis. Yet, the concept is interesting and daring and, when paired with the new straight-faced wordmark, it becomes more viable with the support of something that spells out the name of the organization. The addition of "Museum of Design and Craft" then makes it clearer that the deformation is playfully on purpose.

New Logo and Identity for Röhsska by Aoki Identity elements. When choosing colors, Aoki has been inspired by the museum's old invitation card from the 50s and 60s, where the color of the paper has changed differently over time. For many years, the invitation cards looked the same, but over time, the original colors have got different shades. In the same way, the Röhsska Museum is constantly changing when history and contemporary are linked together.Röhsska brand page (Google-translated) New Logo and Identity for Röhsska by Aoki Color palette. New Logo and Identity for Röhsska by Aoki Old museum invitations whose color has shifted over the years, serving as inspiration for the color palette.

I love the inspiration for the color palette which is a great nod to the aging nature of museum artifacts, while aptly avoiding trendy colors.

Identity introduction. New Logo and Identity for Röhsska by Aoki Business cards. New Logo and Identity for Röhsska by Aoki Letterhead. New Logo and Identity for Röhsska by Aoki Tote.

In application, the identity uses a visible grid to organize information and help clarify the borders within which the icon contorts. In digital renders as above, it looks great, but once the realities of trimming, bleeds, and shifting on press occur, it might yield some unfortunate results as the icon gets cropped on the outer edges.

New Logo and Identity for Röhsska by Aoki Icon set. New Logo and Identity for Röhsska by Aoki Wayfinding. New Logo and Identity for Röhsska by Aoki New Logo and Identity for Röhsska by Aoki Banners.

Overall, I find this to be a great graphic exercise and very appropriate for a European design/craft museum -- I don't think many other museums could pull off something like this. I'm not sure if the message of "Design is for everyone" comes across through the identity but I do feel like, in a way, it does challenge the preconceptions of what good design or art is by presenting it through a relatively uncomfortable identity that may have some people be all like : O

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Bmvzc1DW0tk/new_logo_and_identity_for_rohsska_by_aoki.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rohsska_by_aoki.php Mon, 01 Apr 2019 04:43:58 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rohsska_by_aoki.php
Categories: News

Spotted: New Logo and Identity for Promax by loyalkaspar

Fri, 03/29/2019 - 20:44
New Logo and Identity for Promax by loyalkaspar Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NTcaa1un5io/new_logo_and_identity_for_promax_by_loyalkaspar.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_promax_by_loyalkaspar.php Fri, 29 Mar 2019 11:52:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_promax_by_loyalkaspar.php
Categories: News

Linked: University of Houtucky

Fri, 03/29/2019 - 14:43
The upcoming NCAA basketball tournament match between University of Kentucky and University of Houston has increased awareness of how similar their logos are. University of Houtucky Visit Link The upcoming NCAA basketball tournament match between University of Kentucky and University of Houston has increased awareness of how similar their logos are. http://feedproxy.google.com/~r/ucllc/brandnew/~3/KjgEMXaacTc/university_of_houtucky.php https://www.underconsideration.com/brandnew/archives/university_of_houtucky.php Fri, 29 Mar 2019 05:59:05 -0600 https://www.underconsideration.com/brandnew/archives/university_of_houtucky.php
Categories: News

Noted: New Logo and Identity for Facebook Confetti by Ueno

Fri, 03/29/2019 - 14:43
(Launched 2019) Confetti is a new live trivia game that happens on Facebook Watch, Monday through Friday evenings. The show has a host and fairly modest production values. I'm sure there is more to it but there is no real "about us" page for it. “Pop Quiz” New Logo and Identity for Facebook Confetti by Ueno

(Launched 2019) Confetti is a new live trivia game that happens on Facebook Watch, Monday through Friday evenings. The show has a host and fairly modest production values. I'm sure there is more to it but there is no real "about us" page for it.

Design by
Ueno (San Francisco, CA, office)

Related links
N/A

Relevant quote
Facebook asked Ueno to create the brand identity and visual system from the ground up. The visual system would ultimately drive this new social experience. The branding influenced the production design of the set, motion for the background of the show and the overall tone for the live in-game experience.

Our biggest challenge was to create a brand that worked for both product UI and conveyed a live-action TV production quality. That is difficult. We determined the brand system had to work for interfaces but also be able to be opened up and filled with energy in production. We created a system of color gel lighting as the live on-set art direction to further enhance the theme of ‘primetime’ and a system of neon tubing for the environmental set design that shifted color in real time.

Facebook’s goal was to differentiate Confetti by creating a higher production value, a cooler host, and a more exciting experience. Ueno created a brand mark that literally felt electric and a visual language that felt fun and dynamic. The wordmark was created as a contemporary take on neon tubing. We wanted it to convey motion and pace, keeping the page alive to suggest movement even when it is static.

Because the game-show schedule was set to take place at 6:30pm each weeknight, it needed to feel fresh, electric and evoke a sense of ‘primetime’ and also needed to be able to work in day mode once the brand took off. Working closely with their internal team, Ueno created the foundation for the product UI, which included the launch screen, countdown timer, and key game play screens and interactions.

Images (opinion after)

New Logo and Identity for Facebook Confetti by Ueno New Logo and Identity for Facebook Confetti by Ueno New Logo and Identity for Facebook Confetti by Ueno Logo color variations. Your browser does not support the video tag. Logo animation. New Logo and Identity for Facebook Confetti by Ueno Guidelines. New Logo and Identity for Facebook Confetti by Ueno The game on mobile.

Opinion
Visualizing the logo in my head without the neon glow effect, it’s a rather nice custom wordmark, especially that “C” and “O”. Normally I would say the neon glow effect is unnecessary but in this case it makes perfect sense as something that’s halfway between Candy Crush and traditional trivia, so the extra eye candy is perfect for the medium. The digital confetti that accompanies the logo is kind of cool too, with metallic glittery shapes (instead of just strings of paper or dots). The blue and rosy color palette also works well and, yeah, overall I think this is way better than it needed to be.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/H2IldfHUabA/new_logo_and_identity_for_facebook_confetti_by_ueno.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_facebook_confetti_by_ueno.php Fri, 29 Mar 2019 05:38:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_facebook_confetti_by_ueno.php
Categories: News

Reviewed: Friday Likes 281: From Bang Bang, Vanderbrand, and Radical Co-operative

Fri, 03/29/2019 - 11:43
A relatively minimalist mix of projects this week, with work from Montréal, Toronto, and Los Angeles. “From Bang Bang, Vanderbrand, and Radical Co-operative” Friday Likes 281

A relatively minimalist mix of projects this week, with work from Montréal, Toronto, and Los Angeles.

Haussmann Park by Bang Bang Haussmann Park by Bang Bang

Disclaimer: I'm a couple of years late on this one, as the name of the company has changed and I also just noticed the 2017 "Published on" date on the Behance project. Haussmann Park (now Youville Haussmann Park) is an event and brand experience consulting business in Montréal, Québec. Their identity, designed by local firm Bang Bang, is a little odd to be honest, with a strange emphasis on the "A" -- striked out in the logo and highlighted in the envelopes -- but it has a boldness and energy that is hard to replicate. The color palette is completely unexpected with colors that don't typically go together but the large typography makes the combinations more interesting than jarring. I do wish they had taken photos in a studio and not by the window during Summer solstice. See full project

The Winslow by Vanderbrand The Winslow by Vanderbrand

The Winslow is a luxury residential building in the upscale Lawrence Park neighborhood of Toronto, Ontario, and its identity, designed by local firm Vanderbrand, easily reflects that. An elegant and thin low-contrast sans serif, in gold, accents every application, most of them in a deep green while a slick "W" monogram makes special appearances. There is really not that much going on but it's all so finely done that all the materials feel rich. The logo on the lobby on top of what look like white dragon scales is worth the multi-thousand monthly maintenance fee that living in this building probably requires. See full project

Big Softee by Radical Co-operative Big Softee by Radical Co-operative

Big Softee is a new soft-serve ice cream shop in Monterey Park, CA, whose owners were born in Hong Kong (hence the use of Cantonese --correct me if I'm wrong please -- in the name). The identity, designed by Los Angeles, CA-based Radical Co-operative features a charming script wordmark with a 1950s innocent vibe and an anthropomorphized ice cream cone that steals the show in its application as a custom spoon. And as lapel pins. And as napkins. It's kind of dumb but it's awesome. Looking through Big Softee's Instagram account it's amazing how well this identity plays out as a jolt of fun visuals and delicious product, perfectly branded. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/wlfDJe7wTsE/friday_likes_281.php https://www.underconsideration.com/brandnew/archives/friday_likes_281.php Fri, 29 Mar 2019 05:11:23 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_281.php
Categories: News

Spotted: New Logo and Identity for Awaze by FOUR Agency

Thu, 03/28/2019 - 20:43
New Logo and Identity for Awaze by FOUR Agency Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hKdoNQNN5uE/new_logo_and_identity_for_awaze_by_four_agency.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_awaze_by_four_agency.php Thu, 28 Mar 2019 13:14:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_awaze_by_four_agency.php
Categories: News

Spotted: New Logo for Manischewitz

Thu, 03/28/2019 - 20:43
New Logo for Manischewitz Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/MVop66Rvx2g/new_logo_for_manischewitz.php https://www.underconsideration.com/brandnew/archives/new_logo_for_manischewitz.php Thu, 28 Mar 2019 13:10:33 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_manischewitz.php
Categories: News

Linked: Too Metal

Thu, 03/28/2019 - 14:43
The blog, Metal Sucks, has a hilarious weekly contest called "Completely Unreadable Band Logo of the Week" where readers win stuff for deciphering death metal logos. Too Metal Visit Link The blog, Metal Sucks, has a hilarious weekly contest called "Completely Unreadable Band Logo of the Week" where readers win stuff for deciphering death metal logos. http://feedproxy.google.com/~r/ucllc/brandnew/~3/1XprmHmTddA/too_metal.php https://www.underconsideration.com/brandnew/archives/too_metal.php Thu, 28 Mar 2019 06:15:44 -0600 https://www.underconsideration.com/brandnew/archives/too_metal.php
Categories: News

Noted: New Logo for Crossover Health by Wolff Olins

Thu, 03/28/2019 - 14:43
(Est. 2010) "Crossover Health is creating the next-generation primary health system in partnership with the nation's most innovative employers. Crossover provides an end-to-end care delivery model for health activist employers, integrating disconnected health and wellness benefits with tech-enabled, outcomes-based primary care services through onsite, nearsite, “Switch On, Switch Off” New Logo for Crossover Health by Wolff Olins

(Est. 2010) "Crossover Health is creating the next-generation primary health system in partnership with the nation's most innovative employers. Crossover provides an end-to-end care delivery model for health activist employers, integrating disconnected health and wellness benefits with tech-enabled, outcomes-based primary care services through onsite, nearsite, and virtual care delivery channels. This approach lowers healthcare costs while improving quality and delivering an unrivaled patient experience as demonstrated by industry-leading net promoter, engagement, and patient satisfaction scores. Crossover is proud to be based in San Clemente, CA, home to some of the best surf breaks on the west coast." (The short of it: Crossover Health designs and delivers membership based primary health and secondary care services to self insured employers like Apple, Facebook, and Comcast.)

Design by
Wolff Olins

Related links
N/A

Images (opinion after)

New Logo for Crossover Health by Wolff Olins Logo. Your browser does not support the video tag. Icon animation. New Logo for Crossover Health by Wolff Olins Icon variations. New Logo for Crossover Health by Wolff Olins New Logo for Crossover Health by Wolff Olins Patterns. Brand introduction video.

Opinion
The old logo was alright. It had a decent icon that looked ambiguously and ominously healthcare-ish and an okay wordmark, although I’m not sure what happened to the “e” or why it happened. Given that Crossover Health provides the on-site health clinics for Apple and Facebook, a digital “button” icon seems apt as a way to indicate the kind of tech-forward clients the company would like to work with and also as a metaphor for “turning on” healthcare. Looking at the logo, though, without knowing what they did, my last guess would be healthcare but being a B2B brand, it’s not a big problem. I also wonder how ownable the digital button graphic is, since it’s so pervasive in our mobile-led lives? The wordmark, next to the slightly oversize button, is fine. There are patterns and the patterns are spread out on the website but I’m not sure what other purpose they serve and they are also a little random. Cool-looking but random. Then there is the animation that explains what Crossover is and it’s in a whole other style, which is a really nice style, but doesn’t happen anywhere else. I do like how they treat the icon in the animation and the sounds associated with it. Overall, this is somewhat creatively ambitious for the sector and makes Crossover look more accessible to more companies. And I gotta admit, I really enjoyed pressing the big button on their website.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Al_4HGCwCQg/new_logo_for_crossover_health_by_wolff_olins.php https://www.underconsideration.com/brandnew/archives/new_logo_for_crossover_health_by_wolff_olins.php Thu, 28 Mar 2019 05:48:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_crossover_health_by_wolff_olins.php
Categories: News

Reviewed: New Logo and Identity for National Open Youth Orchestra by Fiasco Design

Thu, 03/28/2019 - 11:43
Established in 2018, National Open Youth Orchestra (NOYO) is the world's first disabled-led youth orchestra that promotes musical excellence by empowering disabled and non-disabled musicians aged 11 to 25 to train and perform together. Based in Bristol, UK, NOYO is an initiative of Open Up “Graphic Fountain of Youth” New Logo and Identity for National Open Youth Orchestra by Fiasco Design

Established in 2018, National Open Youth Orchestra (NOYO) is the world's first disabled-led youth orchestra that promotes musical excellence by empowering disabled and non-disabled musicians aged 11 to 25 to train and perform together. Based in Bristol, UK, NOYO is an initiative of Open Up Music, a charity founded in 2007 with the mission to make orchestras accessible to young disabled people. The NOYO ensemble is currently training and practicing with first performances scheduled for 2020. Recently, the organization introduced a new identity designed by Bristol-based Fiasco Design.

We worked in collaboration with the team at NOYO to create a system that allows their members to compose bespoke icons, that in turn feed into on and offline applications, putting the young people at the heart of the organisation's branding.

We devised a grid system along with a number of coloured, cut-out shapes. During a series of workshops the young people were asked to place the shapes into the grid in any arrangement they wished. The results were then photographed and digitised to create a suite of unique icons.Fiasco Design project page New Logo and Identity for National Open Youth Orchestra by Fiasco Design Translucent shapes and grid to make compositions. Your browser does not support the video tag. Kids making the compositions. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Some of the original compositions. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Icon variations. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Logo.

The old logo had the right idea -- even though it took me a few glances to understand what that idea was -- by aligning all the "O"s into a column but that left the rest of the alignment in major disarray. With some kerning (or easier yet, a monospace font) this could have been resolved into a more decent wordmark. Still, it looked too serious and stuffy. Even without the explanation and backstory, the new logo instantly feels more youthful and joyful and the icons -- even if undecipherable or seemingly random -- do pay off with the words "Open" and "Youth" in the name. Once you know the backstory, this is pretty great, heartwarming, and difficult to dislike (not that there is much to dislike). The individual icon compositions are different levels of interesting and not interesting but as a collection they convey rhythm, collaboration, and uniqueness. The simple wordmark is a good, elegant complement.

These bespoke icons are then combined with an accessible, easy-to-read font - designed for people with learning disabilities, and a vibrant colour palette to create an expressive, playful visual identity that reflects the organisations creative side.Fiasco Design project page New Logo and Identity for National Open Youth Orchestra by Fiasco Design Guidelines. New Logo and Identity for National Open Youth Orchestra by Fiasco Design New Logo and Identity for National Open Youth Orchestra by Fiasco Design Business cards. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Notebooks.

The icons work fine on the logo but they are much better when used large and cropped as the main application visuals with the light wordmark on its own as the more serious endorsement signature. The secondary font, Fontsmith's FS Me, works well in combination with the two main elements. I like how they managed to go with a multi-color approach yet it doesn't feel trendy or annoying.

New Logo and Identity for National Open Youth Orchestra by Fiasco Design Posters. New Logo and Identity for National Open Youth Orchestra by Fiasco Design New Logo and Identity for National Open Youth Orchestra by Fiasco Design New Logo and Identity for National Open Youth Orchestra by Fiasco Design Ads. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Tote.

Overall, this is a thoughtful approach that helps support the organization's empowerment mission by giving the kids the opportunity to shape how it presents itself, all while being visually enthusiastic and energetic.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/C9t8Ff25EgA/new_logo_and_identity_for_national_open_youth_orchestra_by_fiasco_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_national_open_youth_orchestra_by_fiasco_design.php Thu, 28 Mar 2019 04:57:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_national_open_youth_orchestra_by_fiasco_design.php
Categories: News

Spotted: New Logo and Identity for Duscholux by Vetica Group

Wed, 03/27/2019 - 20:42
New Logo and Identity for Duscholux by Vetica Group Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Fv_ERqXAlEA/new_logo_and_identity_for_duscholux_by_vetica_group.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_duscholux_by_vetica_group.php Wed, 27 Mar 2019 12:18:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_duscholux_by_vetica_group.php
Categories: News

Spotted: New Logo and Identity for zenGo by Parenti Design

Wed, 03/27/2019 - 20:42
New Logo and Identity for zenGo by Parenti Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/P_vuABUn7CA/new_logo_and_identity_for_zengo_by_parenti_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zengo_by_parenti_design.php Wed, 27 Mar 2019 12:10:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zengo_by_parenti_design.php
Categories: News

Linked: Pop goes POPS

Wed, 03/27/2019 - 14:42
The competition to redesign the logo of New York City's Privately Owned Public Spaces (POPS) initiative garnered more than 600 submissions from over 50 countries. Enjoy! (Voting closes April 2.) Pop goes POPS Visit Link The competition to redesign the logo of New York City's Privately Owned Public Spaces (POPS) initiative garnered more than 600 submissions from over 50 countries. Enjoy! (Voting closes April 2.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/861sTf5_kUs/pop_goes_pops.php https://www.underconsideration.com/brandnew/archives/pop_goes_pops.php Wed, 27 Mar 2019 06:12:01 -0600 https://www.underconsideration.com/brandnew/archives/pop_goes_pops.php
Categories: News

Noted: New Logo for State of Colorado done In-house

Wed, 03/27/2019 - 14:42
"Colorado, a western U.S. state, has a diverse landscape of arid desert, river canyons and snow-covered Rocky Mountains, which are partly protected by Rocky Mountain National Park. Elsewhere, Mesa Verde National Park features Ancestral Puebloan cliff dwellings. Perched a mile above sea level, Denver, Colorado's “Everything but the Kitchen Sink” New Logo for State of Colorado done In-house

"Colorado, a western U.S. state, has a diverse landscape of arid desert, river canyons and snow-covered Rocky Mountains, which are partly protected by Rocky Mountain National Park. Elsewhere, Mesa Verde National Park features Ancestral Puebloan cliff dwellings. Perched a mile above sea level, Denver, Colorado's capital and largest city, features a vibrant downtown area." This logo is for the state of Colorado and its government.

Design by
In-house

Related links
The Denver Post story
2013 Brand New Review

Relevant quote
The tree evokes Colorado’s natural resources and spirit, red symbolizes Colorado’s red soil/rocks, yellow shows our sunshine and wheat of the plains, dual peaks represent the mountains in our state, blue base represents water-our most important resource

Images (opinion after)

New Logo for State of Colorado done In-house Logo.

New brand, who this? #copolitics pic.twitter.com/o1hhu6yxW8

— Jared Polis (@GovofCO) March 26, 2019 Colorado's Governor presenting the new logo.

Opinion
Nice to see our Colorado readership in action yesterday — lots of tips received! The old logo had financial controversy around it with a reported cost of $2.4 million which obviously is not what anyone paid for the logo itself but was part of a major statewide economic-development plan by Colorado’s former governor, John Hickenlooper. I mention this because part of the rhetoric about the new logo is that it is costing the state zero dollars. I liked the old logo, I think it was an effective symbol contained in a small, serviceable shape with the snow-peaked mountain conveying enough about what makes Colorado Colorado to be a proper representative. But, clearly, a single mountain wasn’t enough and the new logo has a tree, two mountains, a sun, water, and, probably out of decency, does not include a marijuana leaf. The problem isn’t so much the inclusion of all these things — although, well, yeah, it’s a problem — but the relationship between them, particularly the tree… which overshadows and steals the thunder of both the “C” and the mountains, which I think express Colorado better than a giant Christmas tree. They left the wordmark alone so I guess that’s fine. Another thing the old logo got right was that it was a single color and could easily be applied anywhere whereas this new logo has 8 colors and I can’t imagine the single-color version of this being remotely good. It may have not cost the state any money now but it will cost them loss of equity and increase in confusion as the two logos live side by side for 3 to 5 years until someone realizes what a pain it is to use this logo and have to redesign it and start all over again.

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Categories: News

Reviewed: New Name, Logo, and Identity for Apostrophe by Character

Wed, 03/27/2019 - 11:42
Established in 2012 (originally as YoDerm), Apostrophe is a telemedicine platform focusing on dermatology, offering online access to board-certified dermatologists that provide prescriptions fulfilled and delivered by the service, helping customers avoid going to a pharmacy to pick them up. Focusing on skin, eyelashes, and “Treat Yo’ Self” New Name, Logo, and Identity for Apostrophe by Character

Established in 2012 (originally as YoDerm), Apostrophe is a telemedicine platform focusing on dermatology, offering online access to board-certified dermatologists that provide prescriptions fulfilled and delivered by the service, helping customers avoid going to a pharmacy to pick them up. Focusing on skin, eyelashes, and hair and working directly with manufacturers to negotiate lower prices, Apostrophe delivers its own line of branded products to the majority of states in the U.S.. With the recent name change, Apostrophe introduced a new identity designed by San Francisco, CA-based Character.

Formerly called YoDerm, we renamed the company Apostrophe, a symbol that embodies ownership. The name signifies a company dedicated to providing patients with that feeling that they own their skin concerns and are provided treatments on their own terms.

When designing Apostrophe's logo, we were inspired by the idea of fluidity--both a subtle nod to patients' movement forward but also underlining of Apostrophe's easily-applied creams, liquids, and substrates. A custom logotype was built and crafted from scratch. The letterforms take their roots from the typefaces of the Renaissance but with a twist of modernism by being a sans serif.Character project page New Name, Logo, and Identity for Apostrophe by Character Logo.

When it comes to anything healthcare-related I prefer for things to not include "Yo" in their name -- it was cool when Yo! MTV Raps did it but I believe that was its best-case use. Nonetheless, having "derm" in there made it very clear what it was about. The new name is a little random for me and it's a bit of a stretch to apply it to a dermatology brand but, hey, disrupters gonna disrupt and giving the prescriptive service a lifestyle moniker is as wrong as it is right.

The new logo is nice, in an elegant high-contrast sans serif and a custom "A" with a hidden apostrophe. I keep wanting to see the apostrophe higher on the logo as opposed to down on the baseline but maybe I'm taking it too literally? The approach yields an interesting "A" but there is definitely a lack of apostrophe-ness to the logo. Seeing the "r", I wonder if maybe that was a better place for a quirky apostrophe. Still, this is a logo I could see in the skincare cases at a nice department store.

New Name, Logo, and Identity for Apostrophe by Character Quotes-to-logo animation. The color palette is designed to feel fresh, clean and pure, but balanced with an element of technicality and precision. The selection of neutral grays creates a foundation in technology, while the mint palette creates a fresh feeling of clarity, transparency, and optimism.Character project page New Name, Logo, and Identity for Apostrophe by Character New Name, Logo, and Identity for Apostrophe by Character Guidelines. Skin and hair conditions don't discriminate, and neither does Apostrophe's services. Apostrophe is building a skin and hair care company that services all people--not just a select few. It was this same culture, which celebrates difference--not--sameness, that informed Character's approach to photography and illustration approach.

The illustration style is sophisticated, gender-neutral, an approach that emphasizes the diversity of Apostrophe's audience; both men and women are illustrated with details that make them more distinct such as various hairstyles and skin tones. The photography is grounded in the optimal relationship between patients and doctors -- being seen, heard, and understood. Subjects are real people who are interacting with their environments candidly, with an uplifting, welcoming attitude.Character project page New Name, Logo, and Identity for Apostrophe by Character Photography style. New Name, Logo, and Identity for Apostrophe by Character Illustration style.

Both photography and illustrations are enjoyable and within the current trends for both. I like how they were able to unify the pastel backgrounds and light-colored clothing in both.

New Name, Logo, and Identity for Apostrophe by Character Welcome kit. New Name, Logo, and Identity for Apostrophe by Character Brochure. New Name, Logo, and Identity for Apostrophe by Character Posters.

Print applications are alright, with a simple approach and good mix of photography, products, color blocks, and white blocks for content. The use of Maax in its light weight gives the identity a useful clinical aesthetic.

New Name, Logo, and Identity for Apostrophe by Character Instagram presence. New Name, Logo, and Identity for Apostrophe by Character New Name, Logo, and Identity for Apostrophe by Character New Name, Logo, and Identity for Apostrophe by Character New Name, Logo, and Identity for Apostrophe by Character New Name, Logo, and Identity for Apostrophe by Character New Name, Logo, and Identity for Apostrophe by Character Packaging.

The packaging is the best thing about the project, achieving a good balance of looking like prescription medicine with good taste. The bursts of color against the larger blocks of white with the logo in them make for a great contrast and the informational typography is quite nice -- which makes me think that that vibe would be a nice addition to the print applications. Overall, this identity makes online dermatology feel more trustworthy and its packaging feel like you are getting quality treatment and not just off-brand ointments from somewhere mysterious overseas.

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Categories: News

Spotted: New Logo and Identity for Central BBQ by Loaded For Bear

Tue, 03/26/2019 - 20:42
New Logo and Identity for Central BBQ by Loaded For Bear Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo for Parc Jean-Drapeau

Tue, 03/26/2019 - 20:42
New Logo for Parc Jean-Drapeau Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Noted: New Logo and Identity for DDB done In-house and with Ian Brignell

Tue, 03/26/2019 - 17:41
(Est. 1949) "DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies (revenues US$12.69B according to Advertising Age in April 2008). The international advertising networks “What’s Old is New Again” New Logo and Identity for DDB done In-house and with Ian Brignell

(Est. 1949) "DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies (revenues US$12.69B according to Advertising Age in April 2008). The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the worldwide holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide." (Wikipedia)

Design by
In-house: DDB North America
Ian Brignell (Toronto, Canada)

Related links
Campaign Live story

Images (opinion after)

New Logo and Identity for DDB done In-house and with Ian Brignell Original DDB logo. New Logo and Identity for DDB done In-house and with Ian Brignell Logo. New Logo and Identity for DDB done In-house and with Ian Brignell Underlying grid. Sigh. New Logo and Identity for DDB done In-house and with Ian Brignell Wordmark. New Logo and Identity for DDB done In-house and with Ian Brignell Logo as window. New Logo and Identity for DDB done In-house and with Ian Brignell Business cards. New identity presentation.

Opinion
The old logo was fine… bland but fine. The degree mark has always made me confuse DDB with BBDO, another worldwide ad agency, because it’s so prominent and almost reads like an “O”. The new logo uses the agency’s original logo as a basis, with two “D”s stacked to make a “B”. I don’t think the original logo was that great but it was a little clearer that it was two “D”s, whereas the new one it’s really hard to read the two shapes as “D”s — I mean, it’s not hard-hard, it’s just not obvious because the “B” shape is so pronounced. Concept aside, it’s an okay logo… kind of clunky and too tall but it’s fine. The logo-as-window stuff is as unoriginal as it gets and makes the identity look very dated. The wordmark part is fine too… it has an FF Meta-esque vibe but with a wider structure that’s kind of interesting. The one straight-up application — the business cards — does look decent and the tall-ness of the logo plays well there but that’s about the nicest thing I have to say. The motion stuff in the video is a little lame and, again, feels dated somehow… like 1990s ideas with 2019 technology. Overall, my expectations of how identity plays out in the advertising world are met — which is to say, they are not high.

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Categories: News

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