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Updated: 27 min 26 sec ago

Spotted: New Logo and Identity for Limitless by Nalla

Mon, 07/29/2019 - 20:31
New Logo and Identity for Limitless by Nalla Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ssD2fmVijtY/new_logo_and_identity_for_limitless_by_nalla.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_limitless_by_nalla.php Mon, 29 Jul 2019 06:06:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_limitless_by_nalla.php
Categories: News

Spotted: New Logo for Spin

Mon, 07/29/2019 - 20:31
New Logo for Spin Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gQHA9i6NVfY/new_logo_for_spin.php https://www.underconsideration.com/brandnew/archives/new_logo_for_spin.php Mon, 29 Jul 2019 06:04:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_spin.php
Categories: News

Linked: Disney/Pixar Movie Title Sketches

Mon, 07/29/2019 - 14:31
The Letterform Archive in San Francisco has received dozens of sketches from lettering artist Michael Doret from his work on Disney and Pixar movie titles. Plenty of them shown at the link. Disney/Pixar Movie Title Sketches Visit Link The Letterform Archive in San Francisco has received dozens of sketches from lettering artist Michael Doret from his work on Disney and Pixar movie titles. Plenty of them shown at the link. http://feedproxy.google.com/~r/ucllc/brandnew/~3/NITJ8XPp6nI/disneypixar_movie_title_sketches.php https://www.underconsideration.com/brandnew/archives/disneypixar_movie_title_sketches.php Mon, 29 Jul 2019 05:56:14 -0600 https://www.underconsideration.com/brandnew/archives/disneypixar_movie_title_sketches.php
Categories: News

Noted: New Logo and Identity for Gusto done In-house

Mon, 07/29/2019 - 14:31
(Est. 2012, originally ZenPayroll) "Gusto serves more than 100,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits--like health insurance and 401(k) accounts--while helping companies create incredible work places. Through one refreshingly easy, integrated platform, we automate “Say it with Gusto” New Logo and Identity for Gusto done In-house

(Est. 2012, originally ZenPayroll) "Gusto serves more than 100,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits--like health insurance and 401(k) accounts--while helping companies create incredible work places. Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work."

Design by
In-house in collaboration with Koto

Related links
Gusto brand page

Relevant quote
Our wordmark puts the spotlight on our expressive name. Notice the balance, the approachable, rounded letters, and the subtle smile of the lowercase “g”.

This brand is all about people. Our photography captures teams and emphasizes human connection. And our hand-drawn illustration style gushes with personality.

Words matter — both how they look and how they sound. From Clearface, our unique, personality-packed typeface, to our conversational voice and tone, we draw people into vibrant dialogue (without sacrificing clarity).

Images (opinion after)

New Logo and Identity for Gusto done In-house Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Gusto done In-house Color palette, also someone's Whole Foods shopping list. New Logo and Identity for Gusto done In-house Illustrations. New Logo and Identity for Gusto done In-house Photography approach -- real customers, no models. New Logo and Identity for Gusto done In-house Ad. New Logo and Identity for Gusto done In-house Stickers. New Logo and Identity for Gusto done In-house Credit card. New Logo and Identity for Gusto done In-house Tote.

Opinion
The old logo was fine but odd at the same time; the wordmark was unassuming but the monogram was trying to do way too much with the arrow in the “G” and the multiple strokes. Hard to know what the message was. The new logo is pretty much WYSIWYG: the name in lowercase in sans serif. The only core idea behind it is that the “g” has a smile in it which, yeah, it’s sort of there — I hadn’t seen it until I read the description — but, mostly, it just yields a slightly unbalanced “g”. I can perhaps commend the structure of the wordmark that has two wide, circular letters on each end (the “g” and the “o”) with more condensed letters in between. But, in general, it’s simply another sans serif wordmark. The illustrations are pretty nice and at least this time we got actual faces and expressions on the heads, so that’s a bonus. The colors are nicely applied to the illustrations and they look nice on the website and other applications. Clearface for the supporting type is good, in part because it’s on trend at the moment, but, sure, it does pair well with the illustrations and photography. Overall, nothing revolutionary here but a good, crisp, and lively execution of current trends and standards.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/u6V13FYfpVk/new_logo_and_identity_for_gusto_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_gusto_done_in_house.php Mon, 29 Jul 2019 05:39:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_gusto_done_in_house.php
Categories: News

Reviewed: New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill

Mon, 07/29/2019 - 14:31
Established in 2018, the Premier Lacrosse League (PLL), which started playing its inaugural season this June, is a new professional league for lacrosse. Founded by professional lacrosse player Paul Rabil (who used to play in Major League Lacrosse) and his brother Mike Rabil, the PLL “Lacrosse-eyed” New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill

Established in 2018, the Premier Lacrosse League (PLL), which started playing its inaugural season this June, is a new professional league for lacrosse. Founded by professional lacrosse player Paul Rabil (who used to play in Major League Lacrosse) and his brother Mike Rabil, the PLL has six teams that instead of each being based in a city are all part of a tour that travels each weekend to different cities for the duration of the season, which lasts 14 weeks, comprising 10 regular-season weekends, 1 all-star weekend, and 3 playoff weekends. The identity for the league was designed by Brooklyn, NY-based We Are Bill, who also named and designed the identities of the six teams. (Team uniforms were designed by Adidas.)

The league logo needed to live up to the calling. We created a crest inspired by the shape of a lacrosse goal in perspective, a strong mark conveying the authority this league will carry. Within the crest is a lacrosse head with motion marks, paying homage to lacrosse being the fastest sport on two feet. Last, we developed a custom typeface for the letterforms in the crest that was powerful, fast and fierce. A bold mark for the new standard in lacrosse and professional sports.we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Logo. New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Icon in team colors.

The new logo is not great, unfortunately. The icon starts out well with a strong shield shape that tapers subtly towards the bottom, creating a strong, dynamic shape but its contents are a not very well executed. Half of the icon contains half of a lacrosse head -- the net-y part of the stick -- that, whenever I glance quickly at it I see half a human ear instead, with the two lines looking like they are depicting audio or volume. Even if we chalk that up to me being weird, the drawing of the head is clunky -- I feel like it would need to be stylized more somehow. The stripes behind it are okay. On the other half of the icon is "PLL" in a squat, spiky concoction that's pretty awkward and the large counter spaces created by the "L"s yield an odd composition. Then there is the wordmark which looks oddly nostalgic with a slight Art Deco structure and has no evident visual connection to the icon, much less to the "PLL" in the icon. The kerning is also subtly jarring all over the place. I'm a little sad that this post starts with a negative review of the league logo because the team logos are all kinds of fun.

As a tour-based league, we knew the teams were not going to be tied to a specific city, so we had to develop naming inspiration that would allow the teams to exist as the league is today, but also be able to connect to geographies in the future if the league decided to move in that direction. We thought of teams as their own characters, each with a unique persona we wanted to bring to life and spark drama on game day.we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Team logos.

Some of you may remember that I linked to pictures of the uniforms back in May -- these were designed by Adidas based on the identity elements created by We Are Bill. I have thrown in a few pictures of them in here to accompany the logos. (There are more photos here.) So, here we go... six more logo reviews for the price of one.

Our inspiration for the Archers came from the precision, dedication and intensity of a classical archer archetype. Lacrosse fans will draw parallels to players as archers on the field of play. We gave a nod to vintage sport styles but pulled it forward with an attention to composition and colorways that created contrast and drama.we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Archers logo and identity elements.

I like the mix of the "A" with an arrowhead, which is sort of an obvious approach but it's nicely executed here with a very sharp point. The wordmark, in Copperplate, is cool with an arrow stretching from the center of the "C" to the "E" and acting as a crossbar. Not sure about the double holding shapes (one for the arrowhead and one for the wordmark) but I can deal.

New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Archers uniforms. (Designed by Adidas.) Atlas is a Greek god who holds up the world. We loved the name we'd created and through our exploration, we found we had a great opportunity to move beyond the traditional yet static imagery associated with Atlas to portray lacrosse's dynamic game play. We asked ourselves, "What if Atlas was conceived today, what would he be?" The Bull emerged. The horns wrap around the mark as if holding a globe above it. The logo mark needed to be simple, yet impactful. The type is custom-designed to integrate with the bull icon. we are bill provided text⁣ New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Atlas logo and identity elements.

The idea of reimagining Atlas as a bull with its horns hinting at the idea of the human arms holding the world is a fun twist although I have to admit I did not get that reference just from seeing the logo. The bull's face could have been a little better but it does convey quickly that it's an angry bull so that's good. The composition with the shield and the wordmark is pretty good on this one, with the type nestled in between the horns.

New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Atlas uniforms. (Designed by Adidas.) For Chaos, we personified the intensity, intimidation, and raw emotion of chaos in the body of a scorpion. We saw a big opportunity to do something interesting with the typography that was unexpected in the sports category. The energetic word mark is inspired by an act of carving or tagging. In Chaos, we wanted to really push the boundaries of team sport graphics.we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Chaos logo and identity elements.

This is my favorite. I like the scorpion drawing and I love the wordmark, which is kind of silly fun. The integration of the elements into the crest is really good too.

New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Chaos uniforms. (Designed by Adidas.) For every team, we envisioned them facing off in battle, inspired by the origins of the sport in North America. That is the root of our identity for Chrome, armed and ready for battle. We wanted this mark to feel more current than a traditional armored helmet, so we took design cues from the 80's, and our favorite superheroes and comic books. We chose the color palette to push the design to a place few people would expect.we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Chrome logo and identity elements.

This would be my second favorite as it has a 1980s vibe with the color combo and I love the chrome effect on the blackletter wordmark. The mask thing is a tad creepy but I think that's part of why I like it -- not for its creepiness but because, overall, in the team logos, there is a sense of "let's just roll with it, put it out there, and see what happens" without a lot of censoring.

New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Chrome uniforms. (Designed by Adidas.) Redwoods are powerful, towering and impressive trees. This was an inspiring place from which to create a new team identity. The logo mark is inspired by the brown bears that live amidst the redwoods. While the bear could have taken the form of a traditional sports logo with a snarling bear, we wanted to bring a more contemporary edge. We created a bear with a stoic, composed intensity in his eyes and posture.⁣we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Redwoods logo and identity elements.

Probably my least favorite. I feel like the bear is too thick... I know bears are big, but this one just feels like it has a fat neck and is angrily watching TV. The type got a little too complex with the spiky slabs with a stroke with a shadow and split into a chevron. I like the woodsy pattern they put in the crest though.

New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Redwoods uniforms. (Designed by Adidas.) Whipsnakes are a little-known breed of snake endemic to America. We liked using species with the same North America origins as the sports of lacrosse itself. The Whipsnake is uniquely fast, with rapid cuts to strike its target prey. For the logo, we set out to capture that speed and motion yet in a form that spoke to the sport. The snake takes the shape of a lacrosse head. The letters are designed with the same intentionality.⁣we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Whipsnakes logo and identity elements.

This one is cool, with a snake curled in the shape of a lacrosse head. The wordmark had the right idea but its shadow and perspective is confusing. Not a fan of the standalone head but a HUGE fan of the scales in the uniform.

New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Whipsnakes uniforms. (Designed by Adidas.) New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill All team uniforms. Detailed video about the development of the league and team logos, with some good behind-the-scenes stuff.

This was clearly a fun job and it's overall successful in the creation of six unique identities that all have the same ingredients that allow for all teams to be presented equally. Even though they are indeed fun and loose, I do feel like the execution could have been a lot better throughout and perhaps six team identities plus one league identity was too much, too quick to be able to devote much more time to development and refinement. On the flip side I like the slightly unfinished look of the teams, which make them look more authentic, almost like an adult recreational league that made some bitchin' uniforms and it's just a bunch of guys playing for the fun of it, instead of the super polished, corporate tone of the NBA or NFL. Also, I just spent a good 15 minutes watching highlights of the games, which I had never done for lacrosse, so score 1 for the PLL.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VfJdNxdDpPk/new_logo_and_identity_for_premiere_lacrosse_league_and_teams_by_we_are_bill.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_premiere_lacrosse_league_and_teams_by_we_are_bill.php Sun, 28 Jul 2019 06:14:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_premiere_lacrosse_league_and_teams_by_we_are_bill.php
Categories: News

Linked: Opening at Edelman

Fri, 07/26/2019 - 20:30
Position: Design Director at Edelman in Chicago, IL. Opening at Edelman Visit Link Position: Design Director at Edelman in Chicago, IL. http://feedproxy.google.com/~r/ucllc/brandnew/~3/pwKb4kVHazY/opening_at_edelman.php https://www.underconsideration.com/brandnew/archives/opening_at_edelman.php Fri, 26 Jul 2019 12:35:45 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_edelman.php
Categories: News

Spotted: New Logo for Box Tops for Education

Fri, 07/26/2019 - 20:30
New Logo for Box Tops for Education Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/LvNDgtG3vVk/new_logo_for_box_tops_for_education.php https://www.underconsideration.com/brandnew/archives/new_logo_for_box_tops_for_education.php Fri, 26 Jul 2019 08:22:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_box_tops_for_education.php
Categories: News

Linked: Graphics Person is Hero (to Some)

Fri, 07/26/2019 - 17:30
During the introduction of a recent speech by Donald Trump at Turning Point USA Teen Student Action Summit, someone -- reportedly by accident and has since been fired from Turning Point -- pasted into the slides a 2016 faux seal created by Charles Leazott that Graphics Person is Hero (to Some) Visit Link During the introduction of a recent speech by Donald Trump at Turning Point USA Teen Student Action Summit, someone -- reportedly by accident and has since been fired from Turning Point -- pasted into the slides a 2016 faux seal created by Charles Leazott that features an eagle holding wads of cash and golf clubs with a ribbon that says, in Spanish, "45 is a Puppet". Score one for the resistance. http://feedproxy.google.com/~r/ucllc/brandnew/~3/bM8UU7aCf0A/45_is_a_puppet.php https://www.underconsideration.com/brandnew/archives/45_is_a_puppet.php Fri, 26 Jul 2019 05:57:40 -0600 https://www.underconsideration.com/brandnew/archives/45_is_a_puppet.php
Categories: News

Noted: New Logo and Identity for Grateful Farms by Ghost

Fri, 07/26/2019 - 17:30
(Est. 2019) "Grateful Farms is an Oklahoma-based boutique cannabis grower and distributor. They provide responsibly grown plants utilizing modern cultivation techniques with exquisite attention to detail. They intentionally select the finest genetics, providing a safe and sustainable product to the organic-minded, conscious consumer." “Deadheads, amirite?” New Logo and Identity for Grateful Farms by Ghost

(Est. 2019) "Grateful Farms is an Oklahoma-based boutique cannabis grower and distributor. They provide responsibly grown plants utilizing modern cultivation techniques with exquisite attention to detail. They intentionally select the finest genetics, providing a safe and sustainable product to the organic-minded, conscious consumer."

Design by
Ghost (Oklahoma City, OK)

Related links
Ghost project page

Relevant quote
For inspiration, the client told us they liked Grateful Dead - a lot - but they didn’t want anything to be too on-the-nose, and they wanted to convey feelings and attract customers similar to an organic grocer or craft brewery.

The team created a custom icon - a slightly abstracted marijuana leaf - that was built to form a pattern sequence for textures and backgrounds. Type treatments and letterforms were modified to add some ownership and distinction to the word mark.

The tagline, “Just a little sweetness, just a little light,” is a Grateful Dead lyric that we thought accurately represented the brand and gave a hint of whimsy and playfulness to it. An alternate tagline, “Good Ol’ Grateful Farms,” resembles a phrase often seen on Grateful Dead merchandise and feels in line with the neighborly, good-hearted ethos of the brand. Our expanded color scheme adds muted, earthy tones to contrast the simpler primary green and provides an advanced roadmap for how we’ll distinguish new strains the company will roll out in the future.

Images (opinion after)

New Logo and Identity for Grateful Farms by Ghost Wordmark. New Logo and Identity for Grateful Farms by Ghost Color variations. New Logo and Identity for Grateful Farms by Ghost Icon. New Logo and Identity for Grateful Farms by Ghost Pattern. New Logo and Identity for Grateful Farms by Ghost Badges. New Logo and Identity for Grateful Farms by Ghost Business cards. New Logo and Identity for Grateful Farms by Ghost Letterhead and business cards. New Logo and Identity for Grateful Farms by Ghost Labels. New Logo and Identity for Grateful Farms by Ghost Posters. New Logo and Identity for Grateful Farms by Ghost Placard. New Logo and Identity for Grateful Farms by Ghost Tote.

Opinion
Based on the project description and the client’s brief — Grateful Dead + organic grocer + craft brewery — this is almost too perfectly on cue, mixing in all those references into a simple, comfortable, identity for a cannabis producer in a more conservative market — Oklahoma ain’t California. The wordmark has some fun flair to it and gets to the psychedelic vibes of the Grateful Dead while the icon and muted colors hit on the organic grocer feels and the badges look like something you would find on the Instagram account of a craft brewer. Everything is done quite nicely — the icon pattern and badges are great — but there is a general feeling that this already exists for another cannabis company… or another organic grocer… or another craft brewer. Overall, though, appropriate and pleasing.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/9zTTUneFAqc/new_logo_and_identity_for_grateful_farms_by_ghost.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_grateful_farms_by_ghost.php Fri, 26 Jul 2019 05:36:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_grateful_farms_by_ghost.php
Categories: News

Reviewed: Friday Likes 294: From Forma, Perky Bros, and Loonatiks

Fri, 07/26/2019 - 14:30
Some fun wordmarks and typography this week, with projects from Barcelona, Nashville, and Greece. “From Forma, Perky Bros, and Loonatiks” Friday Likes 294

Some fun wordmarks and typography this week, with projects from Barcelona, Nashville, and Greece.

Mayer by Forma Mayer by Forma

Mayer is a bakery in Barcelona, Spain, from renown chef Eran Mayer, who also ran a bakery in Paris that was known to have one of the best baguettes in town. So, yeah, the man knows bread. The new relatively small-looking shop is lovingly accentuated on the facade by a simple tile application that is then repurposed as the logo in the identity designed by local firm Forma. The wobbly, choppy forms from the tile are recreated in a similar-looking wordmark but not an exact replica, which I'll admit is a little odd as the facade version is as good (possibly better) than the printed one. Still, it makes for an excellent application on the stark white paper bags and creates a nice, rustic feel for the store. That bread, tho. Wow. See full project

Retrograde by Perky Bros Retrograde by Perky Bros

Retrograde is a new coffee shop in Nashville, TN. The identity, designed by local firm Perky Bros, "revolves" -- cosmos pun! -- around "the cosmic phenomenon of retrograde motion, specifically, the moment when Mercury appears to hover and begin to move backwards" which led to a reverse italic with extra funky "R"s. Reverse italics are a rare occurrence in our world -- for good reason, LOL -- so when done right, they must be celebrated. To be honest, I don't even know if it's done right in this project but I am getting a good kick out of the wordmark. Better than the wordmark is the small, thin sputnik-like icon (with a similar structure to the "R"s) that makes brief appearances in the identity. I especially like how it's going up and left, honoring the reverse italic premise, instead of up and right which is the direction most people associate with positive motion. The applications are all pretty nice too, in hues of green and some gold accents. Lastly, bonus points for a whacky menu that folds in an unconventional way, also following the reverse italic angle staying true to character -- type pun!. See full project

Lucas Sardines by Loonatiks Lucas Sardines by Loonatiks

Lucas is a brand of sardines from Portugal imported to Greece and repackaged by Kamilaris SA since the 1920s. The new packaging, designed by Athens, Greece-based Loonatiks, updates the script logo with a new-old, wonderful vintage aesthetic and pairs it with simple typography packed tightly around it. The stroke that keeps all the typography together is a great nod to the well-known shape of sardine cans. My favorite aspect of this is the bold and vibrant color palette of red, yellow, and white with straight up black type. So simple and basic yet so striking and different. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vor0WoHIa2w/friday_likes_294.php https://www.underconsideration.com/brandnew/archives/friday_likes_294.php Fri, 26 Jul 2019 05:02:31 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_294.php
Categories: News

Spotted: New Name and Logo for TUDN

Thu, 07/25/2019 - 20:29
New Name and Logo for TUDN Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gUcx6qcvOAs/new_name_and_logo_for_tudn.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_tudn.php Thu, 25 Jul 2019 12:18:11 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_tudn.php
Categories: News

Spotted: New Logo for Compound By Bien Studio and In-house

Thu, 07/25/2019 - 20:29
New Logo for Compound By Bien Studio and In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_8e4Lz9hCs4/new_logo_for_compound_by_bien_studio_and_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_compound_by_bien_studio_and_in_house.php Thu, 25 Jul 2019 12:08:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_compound_by_bien_studio_and_in_house.php
Categories: News

Linked: Marvel Logo Bonanza

Thu, 07/25/2019 - 17:29
At Comic-Con this week, Marvel announced its slate of "Phase Four" projects of films and TV series to launch in 2020 and 2021 with accompanying logos, all of which are of dubious quality. Marvel Logo Bonanza Visit Link At Comic-Con this week, Marvel announced its slate of "Phase Four" projects of films and TV series to launch in 2020 and 2021 with accompanying logos, all of which are of dubious quality. http://feedproxy.google.com/~r/ucllc/brandnew/~3/xsTn2GEUZzk/marvel_logo_bonanza.php https://www.underconsideration.com/brandnew/archives/marvel_logo_bonanza.php Thu, 25 Jul 2019 08:38:16 -0600 https://www.underconsideration.com/brandnew/archives/marvel_logo_bonanza.php
Categories: News

Noted: New Logo and Identity for Action for Children by ASHA

Thu, 07/25/2019 - 17:29
(Est. 1869) "From before they are born until they are into their twenties, Action for Children helps disadvantaged children across the UK. We do it through practical services and programmes that are proven to work. We help children through fostering or adoption. We intervene early “A Star is Reborn” New Logo and Identity for Action for Children by ASHA

(Est. 1869) "From before they are born until they are into their twenties, Action for Children helps disadvantaged children across the UK. We do it through practical services and programmes that are proven to work. We help children through fostering or adoption. We intervene early to stop neglect and abuse. We make life better for disabled children. We influence policy and advocate for change. Nearly 7,000 staff and volunteers run over 600 services, from family centres to intensive support services, youth work to residential care homes."

Design by
ASHA (Cheltenham, England)

Related links
ASHA project page
2017 Brand New Review

Relevant quote
A pragmatic, hands-on approach characterises the way Action for Children works and this inspired ASHA to create the concept ‘We Are Family’ as an internal driving idea to help shape the new brand strategy and positioning.

A pragmatic, hands-on approach characterises the way Action for Children works and this inspired ASHA to create the concept ‘We Are Family’ as an internal driving idea to help shape the new brand strategy and positioning.

A headline font: Appetite, was chosen specifically for its friendly character. Its distinctive look and feel means communications can be created cohesively across a wide range of messaging requirements, helping to bring the 500+ services across the country together as part of one big, united family.

The organisation’s name presented a challenge for ASHA as it is also a statement. The solution was to create a signature set within a playful star shape to reflect the warm, friendly and accessible character of the organisation. This icon is recognisable from a distance and can sit on a wide range of colours, photography and illustration. This solution has liberated the organisation to create communications with flexibility, vibrancy and variety.

Images (opinion after)

New Logo and Identity for Action for Children by ASHA Logo. New Logo and Identity for Action for Children by ASHA Brand positioning. New Logo and Identity for Action for Children by ASHA Bubble devices. New Logo and Identity for Action for Children by ASHA Brand book. New Logo and Identity for Action for Children by ASHA Flyers. New Logo and Identity for Action for Children by ASHA Star-shaped brochure. New Logo and Identity for Action for Children by ASHA Website on mobile. New Logo and Identity for Action for Children by ASHA New Logo and Identity for Action for Children by ASHA Balloons. New Logo and Identity for Action for Children by ASHA New Logo and Identity for Action for Children by ASHA T-shirts. New Logo and Identity for Action for Children by ASHA Pin. New Logo and Identity for Action for Children by ASHA Mugs. New Logo and Identity for Action for Children by ASHA Cupcake flags. New Logo and Identity for Action for Children by ASHA Tote.

Opinion
The old logo and identity had the usual thoughtfulness and complexity (the good kind) of a Johnson Banks project. Driven by language and tight configurations, the identity helped convey the various messages of the organization in a relatively dramatic way. It created a sense of impact and significance but I am sure it was a pain in the butt to implement and perhaps it got too serious. The new logo is a simple star with happy charming script typography inside. It signals “children!” quickly, efficiently, and evocative in a heart-warming way. No extra words needed. I’m not a fan per se of the logo — the curved points of the star are a little too softened and the script inside is very wonky (that “re” pair is cringy) — but it gets the job done. The secondary typeface, Appetite, is far too cute and playful for my taste, I even find it a little irritating, but, again, it sends quick signals that this is an accessible, active, do-good organization. I could totally do without the speech bubbles which don’t seem to make an appearance in the identity anyway. Overall, this isn’t particularly interesting or exciting but it efficiently sets up the organization as being children-first, perhaps to a fault as at times it starts to look like a pre-school organization, so maybe the answer for Action for Children lies somewhere between the last identity and this one.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/qVOcCLdjs6Y/new_logo_and_identity_for_action_for_children_by_asha.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_action_for_children_by_asha.php Thu, 25 Jul 2019 08:16:58 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_action_for_children_by_asha.php
Categories: News

Reviewed: New Name, Logo, and Identity for and by &Walsh

Thu, 07/25/2019 - 14:29
Launched yesterday, &Walsh is the new creative agency headed by Jessica Walsh. Previously a partner with Stefan Sagmeister, operating as Sagmeister & Walsh, for seven years, the new firm is a continuation of the evolution of that firm that will maintain the 25 people that “An Ampersand for your Thoughts” New Name, Logo, and Identity for and by &Walsh

Launched yesterday, &Walsh is the new creative agency headed by Jessica Walsh. Previously a partner with Stefan Sagmeister, operating as Sagmeister & Walsh, for seven years, the new firm is a continuation of the evolution of that firm that will maintain the 25 people that were there prior to the name change, minus Sagmeister who is withdrawing from commercial work to focus on personal work (not just a sabbatical as he has done in the past but for good). Based in New York, NY, &Walsh will focus on branding and advertising, kicking things off with their own identity.

For our non-graphic-design-industry audience: This project is notable due to the very public profile of both Stefan Sagmeister and Jessica Walsh. Sagmeister has been working since the early 1990s, setting up his eponymous design firm in 1993, creating work that was often controversial and just as often novel and surprising for the industry. Having headed his firm solo for almost 20 years, Sagmeister offered Walsh a partnership position at the age of 25 in 2012... which blew everyone's mind. Since then, much of the commercial work has been headed by Walsh, who also created some notable projects of her own, including 40 Days of Dating. There is way more to be said about both, but let's get to these ampersands, shall we?

Our branding uses an ampersand for both the visual identity and tonal expression. This typographic system includes our clients, projects, collaborators, experiments & endeavors: hence the (Blank) & Walsh. We've drawn 50 final ampersands in our style and will draw a custom ampersand for every new project or team member. The ampersand is one of the most beautiful typographic characters and will challenge ourselves to continuously reinvent its form.&Walsh project page New Name, Logo, and Identity for and by &Walsh Logo. New Name, Logo, and Identity for and by &Walsh Sample ampersands.

The previous logo featured an ampersand to highlight the new partnership, which, as mentioned above, was unexpected so making the logo about "and" was significant in acknowledging that it wasn't just about Sagmeister anymore. Typeset in an industrial-looking sans serif, the logo was fine. Nothing too extravagant and just a notch above the usual sans serif. The new logo takes the ampersand form to an extreme, with a beautiful, curvy, dimension-y interpretation that begins to convey the attitude of the firm, which is amping up the volume on the "weird" but stopping short before it gets too weird. The secondary ampersands are all nice as well, although some are highly questionable like the fourth one on the bottom row -- too much flex. The wordmark is set in Milieu Grotesque's Maison and, like its predecessor, it's a funky choice that goes a little beyond the deadpan sans serifs favored by designers for their own logos.

New Name, Logo, and Identity for and by &Walsh Main ampersand detail. New Name, Logo, and Identity for and by &Walsh New Name, Logo, and Identity for and by &Walsh Ampersand objects. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Logo reveal animations.

The ampersand then becomes, literally, an object of desire and although it sort of deserves it -- if they sold that matte 3D version it's something I would love to hang on a wall -- the videos start to get a little creepy, to jump the shark, and to feel gratuitous. As you'll see below, the identity is at its best when its more reigned in and less artistic.

New Name, Logo, and Identity for and by &Walsh Business cards. New Name, Logo, and Identity for and by &Walsh Maybe back of business cards? New Name, Logo, and Identity for and by &Walsh Stationery. New Name, Logo, and Identity for and by &Walsh Folder (I think) and stationery.

To me, the image above is the perfect balance of loud and subtle with a heavy does of design-ery. The sizing of the logo, the tight margins, the deadpan typesetting... it works. It's both functional and striking. Some of the applications below, I'm not sure what's going on and while they look fun make me start to raise an eyebrow.

New Name, Logo, and Identity for and by &Walsh Puffy packages of some sort. New Name, Logo, and Identity for and by &Walsh Mise-en-scène. New Name, Logo, and Identity for and by &Walsh Sample Instagram Stories. (The gradient at the bottom I think is Instagram-on-desktop forced.) New Name, Logo, and Identity for and by &Walsh New Name, Logo, and Identity for and by &Walsh New Name, Logo, and Identity for and by &Walsh New Name, Logo, and Identity for and by &Walsh Posters.

Another approach that's debatable is the heavier typographic stylings that mix Maison with Sharp Type's Ogg, with arrows, with bursts, and with lots (and lots) of ampersands. It's sort of interesting and there are certain compositions that look great but it comes across as trying a little too hard to be cool and trendy and relevant. I mean, in a way it's much better and memorable than some straight-up, flush left GT America (no offense to GT America) so there is that.

New Name, Logo, and Identity for and by &Walsh Notebooks. New Name, Logo, and Identity for and by &Walsh Poster tubes. New Name, Logo, and Identity for and by &Walsh Tote. New Name, Logo, and Identity for and by &Walsh New Name, Logo, and Identity for and by &Walsh T-shirts. New Name, Logo, and Identity for and by &Walsh New Name, Logo, and Identity for and by &Walsh New Name, Logo, and Identity for and by &Walsh Your browser does not support the video tag. Promo images.

The announcement promo images that made the rounds yesterday were too much, at least for me. They felt more like magazine spreads for a fashion magazine than the launching of a 25-person creative agency. However, the message was clear: this is a new design firm unafraid to be exuberant and headed by a confident principal. I'm not the target audience for this part at all -- I think this is about signaling to potential clients exactly what (and who) they are getting when they work with &Walsh.

Overall, I like the bold and exuberant approach and it's highly commendable that they didn't take the easy way out most design firms do by making their identities minimal -- and usually boring in contrast to the work they produce for clients -- but instead have really infused it with a lot of personality, which may not be for everyone... which is a good initial filter for getting the clients that will be the best fit.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/L6DQn3Bi3wY/new_name_logo_and_identity_for_and_by_walsh.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_and_by_walsh.php Thu, 25 Jul 2019 04:46:06 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_and_by_walsh.php
Categories: News

Spotted: New Logo for Inkbox

Wed, 07/24/2019 - 20:29
New Logo for Inkbox Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/98f1HrJyfO8/new_logo_for_inkbox.php https://www.underconsideration.com/brandnew/archives/new_logo_for_inkbox.php Wed, 24 Jul 2019 12:10:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_inkbox.php
Categories: News

Spotted: New Logo for UNFI

Wed, 07/24/2019 - 20:29
New Logo for UNFI Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nf-CZB9zA4w/new_logo_for_unfi.php https://www.underconsideration.com/brandnew/archives/new_logo_for_unfi.php Wed, 24 Jul 2019 11:59:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_unfi.php
Categories: News

Linked: Disney Movie Corporate Logos

Wed, 07/24/2019 - 17:29
Modesto García, of Brandemia, has mashed up Disney movies with corporate logos. They are all in Spanish but easy to decipher. (Shown: The Lion King, Bambi, and Snow White and the Seven Dwarves.) Disney Movie Corporate Logos Visit Link Modesto García, of Brandemia, has mashed up Disney movies with corporate logos. They are all in Spanish but easy to decipher. (Shown: The Lion King, Bambi, and Snow White and the Seven Dwarves.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/xLpzyyk6ZZw/disney_movie_corporate_logos.php https://www.underconsideration.com/brandnew/archives/disney_movie_corporate_logos.php Wed, 24 Jul 2019 07:46:58 -0600 https://www.underconsideration.com/brandnew/archives/disney_movie_corporate_logos.php
Categories: News

Noted: New Name and Logo for Hamburg European Open

Wed, 07/24/2019 - 17:29
(Est. 1892) "The Hamburg European Open welcomes 32 top singles players and 16 doubles teams to the summer clay-court event as one of the 13 ATP Tour 500 stops. The tournament is held in the heart of Hamburg at the Rothenbaum Tennis Center, which features “Match Point” New Name and Logo for Hamburg European Open

(Est. 1892) "The Hamburg European Open welcomes 32 top singles players and 16 doubles teams to the summer clay-court event as one of the 13 ATP Tour 500 stops. The tournament is held in the heart of Hamburg at the Rothenbaum Tennis Center, which features a retractable roof stadium."

Design by
N/A

Related links
N/A

Relevant quote
Graphically it's based on the match point in the 2018 Hamburg finals between Basilashvili and Mayer. And it will change every year in reference to the final match point.

Images (opinion after)

New Name and Logo for Hamburg European Open Logo. This. Is. A. Video. With. Words. Dramatically. Spoken.

Opinion
The old logo… whatevs, functional but not good. The new logo is… different. It’s rare to find a relatively mainstream logo that purposely looks messy and confusing. Not because I’m that smart but my initial thought was that this was indeed the trajectory of a rally and the concept that it’s modeled after the match point of the previous tournament is very clever — it will be interesting when the match point is an ace serve — but the visual result is so weird. I mean, I like its boldness and thinking behind it but, yeah, unexpected. The video killed me, though, I could not stop laughing. TENNIS.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/j7p_fa1tO54/new_name_and_logo_for_hamburg_european_open.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_hamburg_european_open.php Wed, 24 Jul 2019 05:34:35 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_hamburg_european_open.php
Categories: News

Reviewed: New Logo and Identity for Minute Burger by Bluethumb

Wed, 07/24/2019 - 17:29
Established in 1982, Minute Burger is a fast food hamburger retail restaurant in the Philippines with 600 locations open 24/7. Operating through a franchising-only model, Minute Burger's mission is to provide affordable and quality food for its customers and in the process has established a “Any Minute Now” New Logo and Identity for Minute Burger by Bluethumb

Established in 1982, Minute Burger is a fast food hamburger retail restaurant in the Philippines with 600 locations open 24/7. Operating through a franchising-only model, Minute Burger's mission is to provide affordable and quality food for its customers and in the process has established a strong social media presence and following -- on Facebook to be specific -- making it a popular and well-known brand in its country. Earlier this year, Minute Burger began rolling out a new identity designed by Manila, Philippines-based Bluethumb.

While the brand was known for providing value in its products and have a steady social media presence with high engagements from their Millennial target market, this resonance was not carried over in the store experience. In order to establish this relevance and edge they have over competitors, we concluded that consistency was needed to be implemented both online and offline in order for the brand to truly make its mark.

We worked together with the founder and the heads of Minute Burger in order to have a definitive idea that can solidify their identity. We built a brand strategy which positioned Minute Burger as a fun and adventurous brand with a clear purpose centered on creating everyday happiness through quality and affordable food that people can share with their loved ones. This became our basis in developing a distinct and stronger brand identity that was applied to the store experience, packaging, and motion graphics. Detailed brand guidelines were also written to align everyone involved in the implementation of the rebrand.Bluethumb project page New Logo and Identity for Minute Burger by Bluethumb Logo.

The old logo was pretty painful to look at... from the holding shape, to the typeface, to the bevels, it was all an assault on graphic decency, not to mention there was far too much focus on "minute" with the literal depiction of a stopwatch and not enough on "burger". The new logo charmingly fuses the two, with a hamburger where the top bun alludes to a watch with its cute sesame seeds acting as the hour markers. The holding shape remains in place, most likely because they have to fit the new logo in old signs, so we'll allow it. The new typography is kinda great. I don't think I would ever choose it myself but I really enjoy it. Now, this is not a great-great logo... there is a lot that could be done to improve the shape of the buns and integrate them better with the type but as an evolution over the old, it's a positive improvement.

New Logo and Identity for Minute Burger by Bluethumb New Logo and Identity for Minute Burger by Bluethumb New Logo and Identity for Minute Burger by Bluethumb Guidelines. New Logo and Identity for Minute Burger by Bluethumb Logo with stuff. New Logo and Identity for Minute Burger by Bluethumb New Logo and Identity for Minute Burger by Bluethumb New Logo and Identity for Minute Burger by Bluethumb New Logo and Identity for Minute Burger by Bluethumb New Logo and Identity for Minute Burger by Bluethumb Packaging.

The packaging isn't great-great either -- I know I'm going to sound repetitive on this but this is my general feeling about the project -- but it's effective. It's effusive in the box, creating a sense of excitement of what you are about to eat and it's heavily branded on the cups which oftentimes make their way out of the restaurant with patrons so they become moving brand touchpoints. The photo-driven exploding patterns are not exactly appetizing (at least not to me) but they are kind of fun and paired with the hand-drawn illustrations start to create a sense of whimsy and looseness in the brand.

New Logo and Identity for Minute Burger by Bluethumb New Logo and Identity for Minute Burger by Bluethumb New Logo and Identity for Minute Burger by Bluethumb Retail renders. New Logo and Identity for Minute Burger by Bluethumb New Logo and Identity for Minute Burger by Bluethumb New Logo and Identity for Minute Burger by Bluethumb Retail IRL.

The retail locations are tightly packed and the yellow and orange interiors emanate from the inside giving the stores a fun glow. Seeing the wordmark out of the bun on the front of the store, it reminded me of Burger King's old (and older) logo, which I guess is a good thing as those were some good burger logos.

New Logo and Identity for Minute Burger by Bluethumb New Logo and Identity for Minute Burger by Bluethumb New Logo and Identity for Minute Burger by Bluethumb Uniform. New identity presentation.

Overall, this isn't great-great (again, sorry) but I feel like it's a highly appropriate redesign that undoubtedly improves on what was before but it doesn't try to be cooler or fancier or more sophisticated than it is. It maintains the feeling that this is a place where you can get a good burger treat, fast, easy, and fun. As a tourist, it would be the kind of place that looks local with a loyal following and I would totally give it a try.

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Categories: News

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