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Updated: 43 min 38 sec ago

Linked: Chicago Bulls B-Side

Thu, 09/19/2019 - 15:20
When I first read the sample headlines, i.e. "Chicago Bulls Logo NSFW", I thought "Really? C'mon" and then I read the caption, "If you turn the Chicago bulls logo upside down it's a robot having sex with a crab" and now I can't turn back Chicago Bulls B-Side Visit Link When I first read the sample headlines, i.e. "Chicago Bulls Logo NSFW", I thought "Really? C'mon" and then I read the caption, "If you turn the Chicago bulls logo upside down it's a robot having sex with a crab" and now I can't turn back time. http://feedproxy.google.com/~r/ucllc/brandnew/~3/xALJw71L06k/chicago_bulls_b-side.php https://www.underconsideration.com/brandnew/archives/chicago_bulls_b-side.php Thu, 19 Sep 2019 07:51:34 -0600 https://www.underconsideration.com/brandnew/archives/chicago_bulls_b-side.php
Categories: News

Noted: New Logo and Packaging for Hot Hounds by Rethink

Thu, 09/19/2019 - 15:20
(Limited Edition, available 2019) Hot Hounds are a limited-edition "brand" of dog treats, made with 100% natural and organic ingredients, that were baked inside a car during the Summer, where internal temperatures can reach up to 158 degrees Fahrenheit/70 degrees Celsius which is hot enough “Totes Adorbs yet Totes Horrifs” New Logo and Packaging for Hot Hounds by Rethink

(Limited Edition, available 2019) Hot Hounds are a limited-edition "brand" of dog treats, made with 100% natural and organic ingredients, that were baked inside a car during the Summer, where internal temperatures can reach up to 158 degrees Fahrenheit/70 degrees Celsius which is hot enough to bake a treat -- and to kill a dog. The treats and campaign are from Earth Paws in Canada, who makes and sell dog treats. All proceeds from Hot Hounds, now sold out, went to British Columbia Society for the Prevention of Cruelty to Animals.

Design by
Rethink (Toronto, Canada)

Related links
N/A

Images (opinion after)

New Logo and Packaging for Hot Hounds by Rethink Logo. New Logo and Packaging for Hot Hounds by Rethink Treat. New Logo and Packaging for Hot Hounds by Rethink Packaging and treat. New Logo and Packaging for Hot Hounds by Rethink "Cooked in a Car" detail. New Logo and Packaging for Hot Hounds by Rethink New Logo and Packaging for Hot Hounds by Rethink Packaging. Promo video.

Opinion
This isn’t a big, national product or a large campaign but it’s good design put to good use. There is a great duality in the logo, first with the overall flame shape that may make you think “Yum, grill-fired dog treats”, followed by the cute happy face of the dog, tongue out, and then the dead cross eyes hit you and make you go “Oh, fuck”. We can debate execution but this a great, striking logo with a strong message. Even the hipster type gives you a sense of familiarity as if this is something you could totally see for sale at Whole Foods’ pet food section. The treat itself then takes on a slightly creepy, Soylent Green-ish vibe so I would rather not think too much about it — although that’s the whole point. The packaging is simple and, again, pretty attractive as a consumer product. Overall… it doesn’t matter… just don’t leave your dogs in the car when it’s hot out. It always amazes me how unclear this is.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/x80GlvA2voU/new_logo_and_packaging_for_hot_hounds_by_rethink.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_hot_hounds_by_rethink.php Thu, 19 Sep 2019 05:25:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_hot_hounds_by_rethink.php
Categories: News

Reviewed: New Identity for A.C. Milan by DixonBaxi

Thu, 09/19/2019 - 15:20
Established in 1899, A.C. Milan is one of the most popular and successful football teams not just in Italy but abroad. Among its accolades are 18 titles in Serie A, the top league of Italian football, and 18 combined FIFA and UEFA trophies for continental “Running Around in Ovals” New Identity for A.C. Milan by DixonBaxi

Established in 1899, A.C. Milan is one of the most popular and successful football teams not just in Italy but abroad. Among its accolades are 18 titles in Serie A, the top league of Italian football, and 18 combined FIFA and UEFA trophies for continental and international competitions. A.C. Milan plays their home games in San Siro, aka Stadio Giuseppe Meazza, the largest stadium in Italy, with a capacity of 80,000 people. Recently, the team introduced a new identity designed by London, UK-based DixonBaxi.

The identity celebrates the club's iconic badge as a symbol of unity - a beating heart that connects millions. Fans and footballing gods have been kissing the club's famous badge for a century. Respecting this heritage, we left the design untouched and used the iconic oval shape to tell powerful stories.DixonBaxi project page New Identity for A.C. Milan by DixonBaxi Retaining the badge as it is.

As much as it would have benefitted from some minor tweaks -- I count at least 58 different stroke thicknesses (I also kid) -- it was probably a good idea to leave it untouched and not ignite the ire of fans unnecessarily. It's also a way of implying that they don't need to pull a Juventus and change their logo dramatically to something more commercial and can instead build on the team's heritage. Nonetheless, I would have loved to see some technical improvements to it. Nonetheless to the previous nonetheless, the either client-imposed or self-imposed limitation on the badge update led to a great new visual language that amplifies the equity of the shape.

New Identity for A.C. Milan by DixonBaxi Oval-based visual language. Inspired by this illustrious past but focused on future glory, we designed an AC Milan for a new, diverse generation of proud Rossoneri. Confident yet refined, the graphic language balances elegance and passion. Equally at home online, in the San Siro or plastered across the city, the consistent graphic language gives the club a strong voice to connect with fans.DixonBaxi project page New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi Lots and lots of ovals.

Using the existing A.C. Milan custom typeface -- I am not sure exactly how long it has been in use -- DixonBaxi has devised a great system built literally around the oval in a way that feels classic (as in inscriptions on stone) and contemporary. I personally dislike the existing custom typeface and I am amazed that they were able to make it look good. Even the treatment where words go from small to big to small to form an oval, which exposes the awkwardness of the typeface, manages to look quite nice, but the best treat in this is when the type is smaller, set along the oval, and layered with player contours.

Introducing a dynamic new typeface inspired by the shared heartbeat of our fans.

Taking cues from fashion, lifestyle brands and Italian culture, we created a bold yet elegant typographic system. Instantly recognisable, it captures the passion Milan fans have for their club.DixonBaxi project page New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi Custom font.

I'm not really sure what relationship there is between the new custom typeface and anything else on the identity but I sure do like it. I mean, there is some oval-ness to it with the kind of parentheses effect, but it feels a little like a whim which, hey, if you can pull it off, why not?

New identity elements in motion.

As is to be expected from DixonBaxi, the motion component of this is awesome and makes any grievances moot, even the opening radial line animations on the badge which are not as sophisticated as the rest of the 99% of this.

New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi Social media. New Identity for A.C. Milan by DixonBaxi Secondary type treatments. New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi New Identity for A.C. Milan by DixonBaxi Swag.

Like most big football teams, A.C. Milan is trying to make its brand feel like a fashion street/lifestyle brand which, financially and merchandising-ly, I get but it can come across as an annoying flex. Still, I wouldn't mind adding that red jacket to my collection of design stuff.

Brand video.

Overall, this is a great update that infuses a lot of new energy into the team's identity in a way that honors its history and heritage without any distracting and useless fan backlash.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/AAdnFlsme2s/new_identity_for_ac_milan_by_dixonbaxi.php https://www.underconsideration.com/brandnew/archives/new_identity_for_ac_milan_by_dixonbaxi.php Thu, 19 Sep 2019 04:31:27 -0600 https://www.underconsideration.com/brandnew/archives/new_identity_for_ac_milan_by_dixonbaxi.php
Categories: News

Spotted: New Logo and Identity for VIP (Luggage) by Lopez Design

Wed, 09/18/2019 - 21:20
New Logo and Identity for VIP (Luggage) by Lopez Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GH2zmHIefVA/new_logo_and_identity_for_vip_luggage_by_lopez_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vip_luggage_by_lopez_design.php Wed, 18 Sep 2019 12:35:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vip_luggage_by_lopez_design.php
Categories: News

Spotted: New Logo for The Strategist done In-house

Wed, 09/18/2019 - 21:20
New Logo for The Strategist done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/cSlEe6CwEqA/new_logo_for_the_strategist_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_the_strategist_done_in_house.php Wed, 18 Sep 2019 12:23:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_the_strategist_done_in_house.php
Categories: News

Linked: Heinz at an Angle

Wed, 09/18/2019 - 15:20
Much better than the recent Ed Sheeran collab, Heinz has a limited edition bottle, conceived by Rethink, that rotates the label to promote the perfect pouring angle. Heinz at an Angle Visit Link Much better than the recent Ed Sheeran collab, Heinz has a limited edition bottle, conceived by Rethink, that rotates the label to promote the perfect pouring angle. http://feedproxy.google.com/~r/ucllc/brandnew/~3/WB2SYVU23e4/heinz_at_an_angle.php https://www.underconsideration.com/brandnew/archives/heinz_at_an_angle.php Wed, 18 Sep 2019 06:10:22 -0600 https://www.underconsideration.com/brandnew/archives/heinz_at_an_angle.php
Categories: News

Noted: New Name and Logo for Peacock

Wed, 09/18/2019 - 15:20
(Est. 2019) "Peacock will deliver a world-class slate of originals while also offering treasured hits from the vaults of NBC, including The Office and Parks and Recreation, two of the most-watched streaming series. The new streaming service will also feature blockbusters and critically-acclaimed films from “Too Many Puns, Can’t Compute” New Name and Logo for Peacock

(Est. 2019) "Peacock will deliver a world-class slate of originals while also offering treasured hits from the vaults of NBC, including The Office and Parks and Recreation, two of the most-watched streaming series. The new streaming service will also feature blockbusters and critically-acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood's biggest studios. In addition, Peacock will tap into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night and reality."

Design by
N/A

Related links
NBCUniversal press release

Relevant quote
“The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal – whether it’s culture-defining dramas from innovative creators like Sam Esmail, laugh-out-loud comedies from legends like Lorne Michaels and Mike Schur, blockbusters from Universal Pictures, or buzzy unscripted programming from the people who do it best at Bravo and E!,” said Bonnie Hammer, Chairman of Direct-to-Consumer and Digital Enterprises. “Peacock will be the go-to place for both the timely and timeless – from can’t-miss Olympic moments and the 2020 election, to classic fan favorites like ‘The Office’.”

Images (opinion after)

New Name and Logo for Peacock Logo. Your browser does not support the video tag. Animation.

Opinion
In principle, choosing the name “Peacock” makes sense as it’s NBC’s well-known nickname but in practice, well, it’s kind of terrible. Moving past the obvious “cock” jokes and puns, try reading an article — any article — about the new service to see just how awkward the name is. As a few examples: “…a massive list of expected new and legacy series coming to Peacock when it launches…”, “Two other Peacock-exclusive reboots headline today’s news…”, and “…we have the following list of English-language content expected to launch on Peacock in April…”. It’s such a weird word to build into sentences that talk about entertainment. Also, yeah, it rhymes with cock and you simply don’t want to give the internet that much ammunition to take you down — especially when you have a Saved by the Bell reboot in the works. As far as the logo, it’s equally weird. It’s as if they couldn’t make up their mind on whether to do a full geometric sans serif logo straight up or do some weird funky typography as seen in the “p” and the “k”. The “p” is obviously a nod to the NBC logo, with one of the feathers represented in the negative space and it’s a good idea, it just looks unpleasantly strange. The notch in the “p” is very random and they sort of tried to echo it in the “k”, but nothing else in between relates to them. The dots on the side are fine, I guess. They could be an interesting animation on the UI of the streaming service eventually but not as in the animation above where, I’m sorry, really sorry, but it looks like the dots are, um, emanating from the word which rhymes with you know what.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/G6_KsBeMmE8/new_name_and_logo_for_peacock.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_peacock.php Wed, 18 Sep 2019 05:33:59 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_peacock.php
Categories: News

Reviewed: New Logo and Identity for Women's and Girls' Emergency Centre by For The People

Wed, 09/18/2019 - 15:20
Established in 1977, Women's and Girls' Emergency Centre (WAGEC) is a nonprofit organization in Sydney, Australia, that offers shelter and support services to women and children who are at-risk and victims of domestic violence and homelessness. Based in Redfern, a suburb of Sydney, WAGEC, in “Home Not Alone” New Logo and Identity for Women's and Girls' Emergency Centre by For The People

Established in 1977, Women's and Girls' Emergency Centre (WAGEC) is a nonprofit organization in Sydney, Australia, that offers shelter and support services to women and children who are at-risk and victims of domestic violence and homelessness. Based in Redfern, a suburb of Sydney, WAGEC, in partnership with four specialist service providers -- Wesley Mission, St Vincent de Paul Society, NSW, Jewish House and Stepping Out Housing Program -- operates short-term accommodation, providing a total of 90 crisis bed accommodation on any given night as well as 34 transitional properties for medium-term housing. Recently, WAGEC introduced a new identity designed by Sydney-based For The People.

WAGEC aims to raise awareness around domestic violence leading to homelessness, and provide hope and shelter for those in need. They go goes against the prevailing view that women in need are powerless victims, when in fact they are empowered survivors. The organisation is striking a clear stance around this misunderstood area, harking back to its grassroots beginnings. WAGEC is about women supporting women. The identity responds to the greater community of women and drives a conversation and understanding about supporting each other and building a community of assistance. The new logo responds to the urgency of their work, a shelter that points women to that critical piece of information in times of need - their contact details.For The People project page New Logo and Identity for Women's and Girls' Emergency Centre by For The People Logo. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Configurations. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Logo pointing to contact information. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Main logo and social media avatar.

As is always the case with valiant nonprofits, it pains me to negatively critique their previous logos but their old logo was not good. It had the right idea of what I think is an older person stretching their arm to protect a younger person but the tentacle swooshy arm was too weird and the typography was far too playful and cheerful for the organization. The new logo, in part, looks like a warning or directional sign on a building or piece of machinery, giving it a sense of urgency and something to be aware of. I hadn't quite read it as an abstract house until I read the description -- I mostly saw an arrow but in combination with the idea that it's a shelter, it becomes a more powerful graphic. Pairing the logo with the website, address, and phone number is also a strong message to convey the availability and accessibility of this service, making sure anyone can connect with them easily. Execution-wise, the condensed sans serif used is not a typographic usual suspect, giving this a distinct aesthetic amplified by the vertical use. I really like how the word "EMERGENCY" stands out, being the closest to the apex of the arrow/shelter and the overall balance, even with the shorter "CENTRE", is very well done. The "W" social media avatar may be too much of a reduction from the main logo but it's definitely well done and a very strong mark on its own.

New Logo and Identity for Women's and Girls' Emergency Centre by For The People Samples of the OLD identity. Communicating awareness and understanding of their services through imagery has been difficult in the past, due to the sensitivity surrounding their work. They previously relied on non-specific stock imagery of women and families - used in order to protect and respect the anonymity of The People who have relied on the services of the shelter. Today they lean on a empowered illustrations created from a group of contemporary female illustrators who are showing their support for women and the shelter.For The People project page New Logo and Identity for Women's and Girls' Emergency Centre by For The People Positioning. New Logo and Identity for Women's and Girls' Emergency Centre by For The People New Logo and Identity for Women's and Girls' Emergency Centre by For The People New Logo and Identity for Women's and Girls' Emergency Centre by For The People Posters.

As with the logo, the old identity had all the right intentions but it didn't have much impact nor was it particularly engaging. The new identity uses the visual language of 1950s protest placards and posters which is slowly turning into a bit of a cliché as it's a very often used reference that may be losing its impact. Still, the posters are striking, engaging, and well executed. At times, the logo gets a little lost with the messaging overpowering the place where one can get help.

'We're the Women' is the art exhibition that celebrates the heart of WAGEC - women supporting women. 16 leading female illustrators from around Australia have each donated a bespoke artwork that celebrates WAGEC's approach to working with women and families in crisis. Signed and numbered high-quality art prints, as well as small-batch poster prints, are available online at wagewomen.org These images will also be used as part of the imagery library for the brand across applications.For The People project page New Logo and Identity for Women's and Girls' Emergency Centre by For The People 'We're the Women' prints.

As part of the official launch of the identity that will take place on October 3, WAGEC worked with 16 Australian women illustrators to create prints for a fundraising Exhibition -- prints available online with proceeds helping WAGEC -- as well as becoming part of the visual language for the identity, which add a great element to the posters to make them more relevant and easier to discern what the organization is about.

New Logo and Identity for Women's and Girls' Emergency Centre by For The People New Logo and Identity for Women's and Girls' Emergency Centre by For The People More posters. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Business cards. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Stickers. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Tote bag. New Logo and Identity for Women's and Girls' Emergency Centre by For The People T-shirt. New Logo and Identity for Women's and Girls' Emergency Centre by For The People Tear-off sign.

The rest of the applications are all strong and effective, making very good use of the single condensed typeface in a variety of ways. Overall, this new identity definitely increases the impact of the organization not just visually but also verbally through honest and empowering messaging.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YYvw9cvaaE8/new_logo_and_identity_for_womens_and_girls_emergency_centre_by_for_the_people.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_womens_and_girls_emergency_centre_by_for_the_people.php Wed, 18 Sep 2019 04:31:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_womens_and_girls_emergency_centre_by_for_the_people.php
Categories: News

Spotted: New Logo for Vector

Tue, 09/17/2019 - 21:19
New Logo for Vector Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/79sQLI9snmg/new_logo_for_vector.php https://www.underconsideration.com/brandnew/archives/new_logo_for_vector.php Tue, 17 Sep 2019 12:17:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_vector.php
Categories: News

Spotted: New Logo for PagerDuty

Tue, 09/17/2019 - 21:19
New Logo for PagerDuty Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/mw6-oJNGWrY/new_logo_for_pagerduty.php https://www.underconsideration.com/brandnew/archives/new_logo_for_pagerduty.php Tue, 17 Sep 2019 12:13:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_pagerduty.php
Categories: News

Linked: McCafé is McNewish

Tue, 09/17/2019 - 15:15
I probably won't cover this as a regular post but it's still newsworthy: McCafé has a refreshed look by Turner Duckworth. McCafé is McNewish Visit Link I probably won't cover this as a regular post but it's still newsworthy: McCafé has a refreshed look by Turner Duckworth. http://feedproxy.google.com/~r/ucllc/brandnew/~3/tb6nEpo1MUM/mccafe_is_mcnewish.php https://www.underconsideration.com/brandnew/archives/mccafe_is_mcnewish.php Tue, 17 Sep 2019 08:05:07 -0600 https://www.underconsideration.com/brandnew/archives/mccafe_is_mcnewish.php
Categories: News

Noted: New Name, Logo, and Identity for Nuuly by Fuzzco

Tue, 09/17/2019 - 15:15
(Est. 2019) "Nuuly is a new clothing subscription experience offering a creative way to experiment with your style. For $88 a month, explore up-and-coming designers, iconic labels, one-of-a-kind vintage finds and our own Anthropologie, Free People and Urban Outfitters family of brands, then choose six “What’s Oold is Nuu Again” New Name, Logo, and Identity for Nuuly by Fuzzco

(Est. 2019) "Nuuly is a new clothing subscription experience offering a creative way to experiment with your style. For $88 a month, explore up-and-coming designers, iconic labels, one-of-a-kind vintage finds and our own Anthropologie, Free People and Urban Outfitters family of brands, then choose six to be delivered to your door. The constantly evolving assortment features thousands of pieces for you to layer into your everyday wear, weekend adventures, occasions, vacations and everything in between."

Design by
Fuzzco (Charleston, SC, and Seattle, WA)

Related links
Fuzzco project page

Relevant quote
The name Nuuly alludes to “new” and is a friendly, memorable and invented word that URBN was able to trademark. Reinforcing the product experience, the Nuuly logo references continuous cycles and experimentation.

The themes of continuous cycles and experimentation extend to seasonal typography and a diverse color palette that is both playful and sophisticated. Fabric textures are used loosely evoking free expression.

Images (opinion after)

New Name, Logo, and Identity for Nuuly by Fuzzco Logo. Your browser does not support the video tag. Monogram animation. New Name, Logo, and Identity for Nuuly by Fuzzco Color variations. Your browser does not support the video tag. Patterns. Your browser does not support the video tag. Video to explain the subscription service. New Name, Logo, and Identity for Nuuly by Fuzzco Illustrations. New Name, Logo, and Identity for Nuuly by Fuzzco Packaging. New Name, Logo, and Identity for Nuuly by Fuzzco Hangtags.

Opinion
Let’s start with the name, which is kind of funny in that it reads and sounds as if it was a word completely made up to beat the trademark game… like, of course “nuuly” was available and probably so was “vaanjy” or “diibly” but, to their credit, it does possibly read as “newly”, so we’ll roll with it. The logo is interesting in how it treats the double “u” with the first one having a stem, serving as a 180-degree reflection of the “n”, while the second one has no stem. I would go as far as saying that’s a first and I kind of like the visual glitchiness of it — as if there is something off about the thing but it’s not evident what makes it so. I also like how the “nu” can be treated on its own as a monogram and the rotation animation helps convey the idea of cycling through clothes and making them feel new in new ways. Being an Urban Outfitters brand, the deadpan aesthetic works well and I like how even though this is a service for women only, it’s not all dainty and overtly feminine, which would normally be the cliché approach. The supporting illustrations are pretty nice and their texture is really great. Not a whole lot in application so the website does most of the heavy lifting for now and it looks good. I would love to see more of those duotone fabric patterns in action. Overall, this is bold and confident out of the gate.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6nzUZq1upiM/new_name_logo_and_identity_for_nuuly_by_fuzzco.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_nuuly_by_fuzzco.php Tue, 17 Sep 2019 05:25:05 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_nuuly_by_fuzzco.php
Categories: News

Reviewed: New Logo and Packaging for Läkerol by NORD ID

Tue, 09/17/2019 - 15:15
First sold in 1909, Läkerol is a Swedish brand of sugar- and calorie-free pastilles made with three main ingredients: menthol, licorice, and gum arabic -- which is made from the sap of the African acacia tree. The lozenges feature a letter "A" on them, which “The Scarlett Letter: A Pastille” New Logo and Packaging for Läkerol by NORD ID

First sold in 1909, Läkerol is a Swedish brand of sugar- and calorie-free pastilles made with three main ingredients: menthol, licorice, and gum arabic -- which is made from the sap of the African acacia tree. The lozenges feature a letter "A" on them, which is for Adolf Ahlgren, a wholesaler in Gävle, Sweden, who found the product at a German trade fair sold as a cough drop by German pharmacies and marketed it to much success. By 1939, Läkerol was available in 35 countries and its expansion continues to this day as one of the many brands of Cloetta, a leading confectionery company in the Nordic region and the Netherlands. Recently, Läkerol introduced a new identity and packaging designed by Stockholm, Sweden-based NORD ID.

New Logo and Packaging for Läkerol by NORD ID Some historical references of the brand. To preserve and revive Läkerol's soul, we've focused on the rich heritage of the brand, without turning it into a retro design.

The logotype has been completely reworked, inspired by the rich history of wordmarks the brand have used since 1909. The characters, classic san-serifs with modern angles together with the characteristic arc gives the logo a humble, yet distinguished look.NORD ID project page New Logo and Packaging for Läkerol by NORD ID Logo.

The old logo looked like a hundred other mainstream consumer products from, like, Procter & Gamble, and could have been anything from ice cream to chocolate to gummy bears, with its weird lettering and poor shadow-highlight streaks. The new logo is a lovely, bold, dignified serif that has been very nicely set on a subtle curve. The "k" alone is worth its weight in pastille gold. Granted, this could still be a logo for anything from ice cream to chocolate to gummy bears but it has a more elevated presence and hints at being an older, more mature and sophisticated brand. Also, it says "Pastilles" under it so, yeah.

New Logo and Packaging for Läkerol by NORD ID Identity elements. The A-symbol has been simplified and optimized for smaller areas. It's placed in a classic Läkerol way - in the centre of the front and on top of the lid. A scaled up version of it is also used as a graphic background pattern.NORD ID project page New Logo and Packaging for Läkerol by NORD ID "A" symbol.

The "A" symbol has been on the packaging for a long time and remains mostly unchanged. The counterspace of the "A" has been removed to avoid extra noise when the symbol gets smaller. Seeing it on its own, the thickness of the red lines feel a little too bold but on the packaging it has just the right presence.

Your browser does not support the video tag. Typography. New Logo and Packaging for Läkerol by NORD ID Packaging, before and after. The front has been simplified by removing pastille images and flavor illustrations. Instead it's through the three tone color scheme of each pack we communicate the full flavor. This clarification makes it easier for the consumer to find their favorite flavor in the shelf.NORD ID project page New Logo and Packaging for Läkerol by NORD ID Packaging. The darker color, the darker taste. Each flavor has been arranged according to a flavor system, where licorice based flavors owns the darker tones while the more fruity and sweet flavors owns the lighter color tones. This creates an intuitive way for the consumer to find their taste preference.NORD ID project page New Logo and Packaging for Läkerol by NORD ID Chart. Your browser does not support the video tag. Your browser does not support the video tag. Color palette.

The old packaging wasn't super appetizing, in part because of the old logo but the heavy gold borders and dull type for the flavor didn't help. The new packaging basically maintains the same elements, in the same configuration but it's much more refined and balanced. The logo looks good on the brighter-hued lids while the ghosted, blown-up "A" symbol in darker hues allows the always-red "A" symbol to stand out. I feel that dropping the gold stroke, perhaps in exchange for a black or dark blue foil stamp, could have taken this to the next level but, also, I don't mind it as much.

New Logo and Packaging for Läkerol by NORD ID New Logo and Packaging for Läkerol by NORD ID New Logo and Packaging for Läkerol by NORD ID New Logo and Packaging for Läkerol by NORD ID New Logo and Packaging for Läkerol by NORD ID Lots of hero shots.

Overall, this is a tasty, upscale redesign without going overboard and making it feel inaccessible. Plus, it's a big win for team serif.

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Categories: News

Spotted: New Logo for Nike Football by Lincoln Design Co.

Mon, 09/16/2019 - 21:15
New Logo for Nike Football by Lincoln Design Co. Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Name and Logo for DPG Media

Mon, 09/16/2019 - 21:15
New Name and Logo for DPG Media Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7Du8CPp5b2c/new_name_and_logo_for_dpg_media.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_dpg_media.php Mon, 16 Sep 2019 12:00:22 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_dpg_media.php
Categories: News

Announced: 2019 Brand New Conference: Ticket Giveaway

Mon, 09/16/2019 - 18:15
It has been a couple of years since we have done a Brand New Conference ticket giveaway because we sold out last year's "smaller" venue in New York pretty early and had met our maximum of swag produced in Chicago but this year we have “50 Tickets up for Grabs”  Ticket Giveaway

It has been a couple of years since we have done a Brand New Conference ticket giveaway because we sold out last year's "smaller" venue in New York pretty early and had met our maximum of swag produced in Chicago but this year we have plenty of seating and plenty of swag. So...

We have 50 free tickets total up for grabs for the Brand New Conference in Las Vegas, NV, on October 17 - 18. Read on for details.

27 tickets SPECIFICALLY FOR STUDENTS will come courtesy of our following sponsors:

Domtar (3 tickets)
Hoefler & Co. (4 tickets)
School of Visual Arts - MPS in Branding (6 tickets)
Classic Color (6 tickets)
Frere-Jones Type (4 tickets)
Village (4 tickets)

We will add 23 tickets SPECIFICALLY FOR PROFESSIONALS to round up to a nice 50 number.

If not enough students enter the giveaway, we will draw from the professionals.

Rules

1) ENTER YOUR NAME AND EMAIL IN THIS FORM.

2) You have until Wednesday, September 18 to leave your name and email in the form. On the morning of September 19, we will close the form.

3) We will do a digital random pull of 50 winners for the confirmed tickets plus 20 for a wait-list. We will record and post a screencast for authenticity.

4) Winners will be announced Thursday afternoon in this post and by email.

5) Only submit your name if you are clear to attend the conference on Thursday and Friday, October 17 and 18; do not take away someone else's chance to attend. This is an issue every year and it's extremely time-consuming and annoying.

6) Travel and accommodations are your responsibility.

7) People who have already registered for an in-person ticket (as opposed to a webcast) are not eligible.

8) Winners must register online by 11:59 PM Eastern Time on Monday, September 23, 2019. If not, the tickets will start going to those on the wait list.

General Reminder

The last day to register online will be Thursday, October 10. You will have all day and all night to do so. This applies for both in-person tickets and webcast registrations. No exceptions.

Update August 22 @ 9:00 pm ET

No more names will be included in the drawing. The form is now closed. We will announce the winners tomorrow morning.

Update August 23 @ 12:00 pm ET

Here are the winners. Please look for an e-mail from me with instructions in the next hour. Gmail users, please check your "Promotions" tab as this is coming via our email campaign system (MailChimp!). IF YOU SEE YOUR NAME BELOW AND HAVE NOT RECEIVED MY EMAIL, e-mail me at armin@underconsideration.com

Remember: Winners must register online by Friday, August 25 at 12:00 PM Eastern Time. If not, we will pass your ticket to the next person in the waitlist.

Video of drawing embedded below the list of winners.

From Hoefler & Co. (8 tickets)
Anna Buchik
Greg Lang
Jenny Reed
Julia Yates
Kedar Deshpande
Mariam Avagyan
Matthew Tweddle
Monica Alejo

From Studio on Fire (6 tickets)
Adrian Myklebust Sylejmani
Amanda Monarch
Cezar Bianchi
Josh Braaten
Paul Nilrach
Peter Murray

From Degreed (2 tickets)
Greg Kresslein
Nader Boraie

From Type Supply (4 tickets)
Amy Rumbarger
Daniel Tweddle
James Kwak
Michele Corradini

From Commercial (4 tickets)
Joseph Liam Murtaugh
Justin Collier
Kunal Ghevaria
Van Diep

From Frere-Jones Type (8 tickets)
Aaron Ganci
Allen Weaver
Arvid Bayev
Karen Kiddine
Katrina Ward
Michelle Knight
Nikola Uzunov
Stacy Saunders

From SVA Masters in Branding (4 tickets)
Daniel Orbach
Marcia Zalenski
Rowan Kempf
Steven Shultz

From MOO (6 Tickets)

Eddie Saenz
Quentin Williams
Melissa James
Greg Coleman
Christopher McNamara
Joshua Gilley

Waitlist (in order)
Hyunsun Yoo
Matthew Bongiolatti
Said Guerra
Nils Waanders
Lee Dale
Jensen Warner
Hae Lee
Garrett Osepchuk
Yaco Roca
Joshua Paines
Dylan Schnurman
Lisa Sills
Igor Salagaev
Tim Hankins
Bill Zalenski
Claire Coulthard
Guillaume Leblanc
Tatsuya Eguchi
Katie Schwendeman
JL Murtaugh
Alexander Kinn
Matt Kelm

Video for proof. Sorry for the blurriness. --> http://feedproxy.google.com/~r/ucllc/brandnew/~3/EaVDTbjJFP8/2019_brand_new_conference_ticket_giveaway.php https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_ticket_giveaway.php Mon, 16 Sep 2019 09:33:15 -0600 https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_ticket_giveaway.php
Categories: News

Linked: What Kind of Logo is More Effective?

Mon, 09/16/2019 - 18:15
Harvard Business Review looks into what kind of logo is more effective to the bottom line: Descriptive (think Burger King that has an implied burger in its logo) or Non-descriptive (think McDonald's arches that are not specific to the product). What Kind of Logo is More Effective? Visit Link Harvard Business Review looks into what kind of logo is more effective to the bottom line: Descriptive (think Burger King that has an implied burger in its logo) or Non-descriptive (think McDonald's arches that are not specific to the product). http://feedproxy.google.com/~r/ucllc/brandnew/~3/Qc9FqUwj-Ss/what_kind_of_logo_is_more_effective.php https://www.underconsideration.com/brandnew/archives/what_kind_of_logo_is_more_effective.php Mon, 16 Sep 2019 08:20:56 -0600 https://www.underconsideration.com/brandnew/archives/what_kind_of_logo_is_more_effective.php
Categories: News

Noted: New Logo and Identity for Sydney Airport by Frost* Design

Mon, 09/16/2019 - 18:15
(Est. 1919) "Sydney Airport is an international airport in Sydney, Australia located 8 km (5 mi) south of Sydney city centre, in the suburb of Mascot. The airport is owned by the ASX-listed Sydney Airport Group. It is the primary airport serving Sydney, and is “Nice Fade Mate” New Logo and Identity for Sydney Airport by Frost* Design

(Est. 1919) "Sydney Airport is an international airport in Sydney, Australia located 8 km (5 mi) south of Sydney city centre, in the suburb of Mascot. The airport is owned by the ASX-listed Sydney Airport Group. It is the primary airport serving Sydney, and is a primary hub for Qantas, as well as a secondary hub for Virgin Australia and Jetstar Airways. Sydney Airport is one of the world's longest continuously operated commercial airports and the busiest airport in Australia, handling 42.6 million passengers and 348,904 aircraft movements in 2016-17. It was the 38th busiest airport in the world in 2016. Currently 46 domestic and 43 international destinations are served to Sydney directly. In 2018, the airport was rated in the top 5 worldwide for airports handling 40-50 million passengers annually and was overall voted the 20th best airport in the world at the Skytrax World Airport Awards." (Wikipedia)

Design by
Frost* Design (Sydney, Australia)

Related links
Frost* Design

Relevant quote
Sydney Airport is the gateway to Australia. An extension of Sydney, it’s a first impression, a lasting memory with all the human stories in between. We repositioned the brand from Sydney Airport to Sydney’s Airport, to embrace what it enables – humanity, warmth, energy and optimism.

We modernised the existing airport code logo using bolder, more contemporary letter forms. Built around typography, the visual identity is brought to life using colour, pattern and natural photography that captures the spirit of Sydney and enhances the emotive response to the brand.

The graded logo suggests luminescence and movement, while the large colour palette speaks to Sydney’s vibrancy and diversity.

Images (opinion after)

New Logo and Identity for Sydney Airport by Frost* Design Logo. New Logo and Identity for Sydney Airport by Frost* Design Wordmark. Your browser does not support the video tag. Color variations and animation. New Logo and Identity for Sydney Airport by Frost* Design New Logo and Identity for Sydney Airport by Frost* Design Various applications. New Logo and Identity for Sydney Airport by Frost* Design Ad. New Logo and Identity for Sydney Airport by Frost* Design Bags.

Opinion
The old logo wasn’t necessarily pretty but it was very airport-y with a lot of connecting-line devices and a perspective that made the elements look as if they were panning across a globe. The wordmark was terrible but the icon was effective. The new logo is… unexpected, at least for an airport. It’s almost more of a fashion label logo than an airport. I like the idea of playing up the airport code and it’s surprising that more airports don’t that. “SYD” is a cool code and it works in a deadpan sans serif but the fade seems very gratuitous and it’s a stretch to think that it conveys “luminescence and movement” as suggested. I feel like the fade/movement effect could have been achieved in a more usable way with a single-color, single-tint-value texture for the hundreds of physical applications this will have across the airport. I have never been to Sydney so I am not familiar with the airport so based on the logo and identity alone I would imagine it to be upscale, with a lot of expensive shops, and perhaps even a little pretentious. It feels like a high-end department store more than an active hub for a big city. But perhaps that’s what makes this effective, in that it doesn’t abide by expectations of what an airport identity should be.

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Categories: News

Reviewed: New Wordmark and Identity for Duolingo by Johnson Banks

Mon, 09/16/2019 - 15:15
Established in 2012, Duolingo is a free, science-based language-learning platform that has become one of the most common used ways to learn a new language. Offering 91 total language courses for more than 30 distinct languages online as well as in Android and iOS apps, “A Feather in your Cap” New Wordmark and Identity for Duolingo by Johnson Banks

Established in 2012, Duolingo is a free, science-based language-learning platform that has become one of the most common used ways to learn a new language. Offering 91 total language courses for more than 30 distinct languages online as well as in Android and iOS apps, Duolingo has 300 million users worldwide. A big part of its appeal is that it's built to feel like a game, allowing users to compete with friends, earning points, leveling up, and earning virtual currency, all in bite-sized lessons that are easy to get through. We have covered Duolingo twice: in 2013 when they first redesigned their owl from creepy-robotic to fun-cartoon-y and in January of this year when they kept the cartoon-y approach but flattened the angle and created a cohesive set of illustrations. Recently, Duolingo introduced a new wordmark and a more formalized visual language designed by London, UK-based Johnson Banks.

Visually, their owl mascot (Duo), the core colour, and their illustration style were broadly working. But they lacked clear guidelines on how to use the brand 'away' from the app environment. A growing list of projects and initiatives - such as their ground-breaking online English test - were also pushing at the boundaries of the brand structure.

As we experimented with juxtaposing the mascot with their name, a 'what if?' unlocked the solution. Instead of using neutral typography alongside the symbol (like every other tech company), we redrew the logotype drawing inspiration from Duo's feathery form to reflect the company's quirky personality.

Our initial attempts to do this looked odd. But bit-by-bit we began to solve the logo conundrum, and started planning a bespoke typeface. With the help of typography specialists Fontsmith, we fine-tuned the logotype and then extrapolated the idea out into more characters. […] Little quirks, such as the flick of the lowercase 'g' were used sparingly, beta versions were crash-tested and eventually 'Feather Bold' was ready.Johnson Banks project page New Wordmark and Identity for Duolingo by Johnson Banks New Wordmark and Identity for Duolingo by Johnson Banks Elements from "Duo" that influenced the wordmark and font. New Wordmark and Identity for Duolingo by Johnson Banks Wordmark highlights. New Wordmark and Identity for Duolingo by Johnson Banks Wordmark.

The previous wordmark was not very good even though it had a simple geometric sans structure... the "l" and the "g" were badly executed and oddly disproportionate and the squat ascenders yet long descender of the "g" made it very awkward. The new wordmark strays from the generic sans trend with a charming, bold, and quirky custom approach that matches the playfulness of the owl mascot in spirit while taking a few visual cues from it in execution. The "g" in particular sets the tone, being the most "interpretative" letterform, taking some liberties and perhaps even risks -- my money is on at least 10 comments below being "duolin8o" -- but it's fun and memorable. The slightly exaggerated round corners and the long tapers on the curves of the stems are nicely executed. It's a great evolution that builds on the unique personality of the brand.

New Wordmark and Identity for Duolingo by Johnson Banks "Feather Bold" custom typeface, designed in collaboration with Fontsmith. New Wordmark and Identity for Duolingo by Johnson Banks Baseline, x-height, and other horizontal lines. New Wordmark and Identity for Duolingo by Johnson Banks Type usage.

The expanded typeface is great. It has a very good balance of being techie and playful while smartly avoiding being too quirky and turning into more of a jokey display font.

In parallel, we had developed a clearer tone of voice and messaging approach so the next task was to take all the elements and composite a clear set of guidelines that brought all the new elements together.

This included new logo lock-ups, revised core colours, typographic styling, illustration guides and other graphic elements.

All these new elements are now being rolled out across multiple digital and physical touchpoints, including a brand 'takeover' at Pittsburgh airport, advertising campaigns in Europe and many plans for future merchandise.Johnson Banks project page New Wordmark and Identity for Duolingo by Johnson Banks "Everyone can Duolingo", the new brand narrative. New Wordmark and Identity for Duolingo by Johnson Banks New Wordmark and Identity for Duolingo by Johnson Banks New set of illustrations, for use outside the app, designed in-house at Duolingo. New Wordmark and Identity for Duolingo by Johnson Banks Guidelines. New Wordmark and Identity for Duolingo by Johnson Banks Social media posts. New Wordmark and Identity for Duolingo by Johnson Banks New Wordmark and Identity for Duolingo by Johnson Banks Posters. New Wordmark and Identity for Duolingo by Johnson Banks New Wordmark and Identity for Duolingo by Johnson Banks Ads. New Wordmark and Identity for Duolingo by Johnson Banks Stationery.

Most of the applications, for now, feel a little half-cooked and perhaps it's because most of these are proof-of-concept or set up as guidelines to be starting points. Still, there is some additional visual element or some more interesting connecting thread missing to make the applications be more than just big type with big illustration or photo arranged in straightforward layouts. Nonetheless, with their fun illustration style, bright green color, and now a distinctive typeface, these have a lot of potential to evolve.

New Wordmark and Identity for Duolingo by Johnson Banks App screens. New Wordmark and Identity for Duolingo by Johnson Banks Stickers. New Wordmark and Identity for Duolingo by Johnson Banks Wallet. New Wordmark and Identity for Duolingo by Johnson Banks Cap. New Wordmark and Identity for Duolingo by Johnson Banks T-shirt.

Overall, this builds effectively on the colorful, bouncy, lively, and engaging nature of the platform while expanding the visual ecosystem around the increasingly popular owl.

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Categories: News

Sponsored by Print Peppermint: It's Hip to be Square -- Especially if You're Made of Paper

Mon, 09/16/2019 - 15:15
Ah, those beautiful 90º angles. Four sleek, identical sides. It can also be called a rectangle, but don't you dare call a rectangle a square. No no, The Square sits on its own parallelogram pedestal of perfection. In our opinion, being called a square is “Print Peppermint” It's Hip to be Square -- Especially if You're Made of Paper

Ah, those beautiful 90º angles. Four sleek, identical sides. It can also be called a rectangle, but don't you dare call a rectangle a square. No no, The Square sits on its own parallelogram pedestal of perfection. In our opinion, being called a square is actually a compliment. It's 2019 and the "Grandmillennial" IS. A. THING.

It's Hip to be Square -- Especially if You're Made of Paper

At Print Peppermint we know you want your business to stand out. Behold...The Square Business Card. They're unique, modern, and oh-so proportionate. Here are a few more reasons why we love a square business card:

In a world where more and more things are generally being cropped to a square (i.e. app icons and Instagram posts) the layout is a natural t. A normal response when you hand them out - "oh wow, it's square!" They t so good in the palm of your hand. A tilted square is also a diamond! An OCD dream. Balance and symmetry... Need we say more? It's Hip to be Square -- Especially if You're Made of Paper

So now that we've established that square cards show that you and your business think outside the box, here are a few tips to keep in mind when designing for the symmetrical shape.

With a little less space to play with this is a great opportunity to use both sides of the card. It's no secret that they're smaller and lighter than a standard sized business card, so use a thicker cardstock than you normally would. Lasting and substantial - just like your brand! Create a design that you're proud of. Recipients of square business cards tend to hold onto them longer!

And remember, they don't have to be business cards. A square card can be used for hang tags, gift or coupon cards, labels, place or tent cards (just score the center and these dudes will stand up on their own), or pocket-sized anything cards!

Take a leap and be a Square! Start customizing.

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