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Noted: New Logo and Identity for An Post by Image Now

Mon, 03/18/2019 - 14:24
(Est. 1984) "An Post is a major commercial organization providing a wide range of services which encompass postal, communication, retail and financial services. It is one of Ireland's largest companies directly employing over 10,000 people through its national network of retail, processing and delivery points." “Living in a Post-Postal World” New Logo and Identity for An Post by Image Now

(Est. 1984) "An Post is a major commercial organization providing a wide range of services which encompass postal, communication, retail and financial services. It is one of Ireland's largest companies directly employing over 10,000 people through its national network of retail, processing and delivery points."

Design by
Image Now (Dublin, Ireland)

Related links
An Post brand page
Image Now project page

Relevant quote
As part of our transformation, we’re having a makeover. We’re updating our logo, for the first time in 35 years, in a rebranding programme that will be phased in over the next three years. Visible change will be evident in post offices, online, across our fleet of vehicles and the uniforms we wear with pride. They will feature a more modern shade of green as well as our new logo, designed to symbolise ongoing change and connectedness.

Images (opinion after)

New Logo and Identity for An Post by Image Now Logo. New Logo and Identity for An Post by Image Now New Logo and Identity for An Post by Image Now Sub-brands. New Logo and Identity for An Post by Image Now Sign. New Logo and Identity for An Post by Image Now Livery. New Logo and Identity for An Post by Image Now Bike of the future. Your browser does not support the video tag. Brief identity video. TV spot.

Opinion
The old logo wasn’t great but it wasn’t terrible. The wavy lines for the cancellation marking quickly conveyed that this was a postal service and the wordmark was interesting in its treatment of the “st” ligature. With the expansion of An Post into services beyond postal (including offering mortgages), the old logo was limiting so it’s understandable that they are going for a more “corporate” look, which the new logo has in spades. It’s not the most exciting logo but it’s also not the most boring logo. Its main problem is the two competing visual elements: the shaded, Möbius-strip-like “o” and the extra wide curved “t”. It’s hard to focus on one. I’m not a fan of the “o” as it feels somewhat clichéd but I totally get its appeal as a logo that represents change and connectedness — I don’t buy it but I get it. On the other hand, I really like the “t” and how it references the Gaelic “t” (which the old logo did as well). The peculiar letter is also part of the custom font deployed on An Post’s website and it adds a great distinctive element to an otherwise basic sans. Not much in application… some uses of the shaded “o” used large but that’s about it. The more vibrant and contemporary green is a great evolution to what looked like an old and dusty green. Overall, it’s a fine-enough job that gives the organization a boost.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/c_H7DZTzWxM/new_logo_and_identity_for_an_post_by_image_now.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_an_post_by_image_now.php Mon, 18 Mar 2019 05:56:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_an_post_by_image_now.php
Categories: News

Reviewed: New Logo and Identity for Ural Music Night by Voskhod

Mon, 03/18/2019 - 14:24
First celebrated in 2015, Ural Music Night is a multi-genre music festival in Yekaterinburg, Russia, a city located east of the Ural Mountains. The festival is only one night and features local talent as well as artists from more than 20 countries performing everything from “For Those About to Rock and Jazz and Techno and…” New Logo and Identity for Ural Music Night by Voskhod

First celebrated in 2015, Ural Music Night is a multi-genre music festival in Yekaterinburg, Russia, a city located east of the Ural Mountains. The festival is only one night and features local talent as well as artists from more than 20 countries performing everything from classical music, to opera to jazz to rock, punk, rap, EDM, and more across 100 different stages, from parks, to squares, to alleys, to parking lots, to roofs, and even pontoons on the water. 70,000 guests attended the first event in 2015 and 200,000 attended the last one in June of 2018. Both the original and new identities have been designed by Moscow- and Yekaterinburg-based Voskhod.

The festival's transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster - where different posters overlap each other and artists, events and genres hurry to change one another.

Every ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains.

Layers of the posters are informative as well: the main upper layer is about the festival, the middle one is about the venue, the lower layer tells about the musicians and lineup.Voskhod project page Identity video presentation. Sound on.

I usually like to put presentation videos at the end of the post as a summary but in this case it's more effective to have it upfront. Sound is a must.

New Logo and Identity for Ural Music Night by Voskhod Base logo, genre logos, and shreds. New Logo and Identity for Ural Music Night by Voskhod Genre logos.

The old logo, also designed by Voskhod, was funky on its own and also had a great identity system around it. Given the young age of the festival, it's not like it was an established identity so it wasn't better or worse nor more or less appropriate but simply a different solution to the same challenge. Having said that, the new logo system rocks harder.

The base logo does what it needs to do, which is provide the straight, serious element so that the effusive genre logos stand out. Typeset in the same deadpan 3-line, flush-left configuration in wacky display typefaces, the genre logos embrace their cliché-ness in a fun way and the addition of the conceptual element of the poster tear -- that, as a bonus, makes a reference to the Ural Mountains -- brings them together in an original, meaningful, and memorable way.

New Logo and Identity for Ural Music Night by Voskhod Primary logo. New Logo and Identity for Ural Music Night by Voskhod Single-color logo.

The primary logo uses the "Classical" genre logo as it's probably the quickest to convey the diversity of the festival as well as the day-to-night(-to-day) transformation of the city for the event. In print/swag applications, the single-color version was the most common and although not as strong with the visual shred it still carried the right energy.

New Logo and Identity for Ural Music Night by Voskhod New Logo and Identity for Ural Music Night by Voskhod Posters.

In application, there is a great system where the tears compartmentalize the information: first tear shows the festival branding, second tear shows genre logo and artist name or venue, and the last tear has show information. Perhaps it's not the most easily accessible information but this isn't airport signage so a little visual attitude is fine. Conceptually, I love how it works. Graphically, I love how it rocks.

Certainly, the animated GIF makes it a little more dramatic but even the static versions shown in this post or in the festival's Instagram account, work quite well.

New Logo and Identity for Ural Music Night by Voskhod Online banners. New Logo and Identity for Ural Music Night by Voskhod Program. New Logo and Identity for Ural Music Night by Voskhod New Logo and Identity for Ural Music Night by Voskhod Brochure. New Logo and Identity for Ural Music Night by Voskhod Lanyards. New Logo and Identity for Ural Music Night by Voskhod T-shirt.

The t-shirt idea is one of the best identity applications of a concept that I have seen in some time -- it just works on so many levels. I can't imagine it being deployed at large scale for all attendees but perhaps for staff. I'm not sure how much of the applications shown were actually produced/implemented with real-life tears -- the realist in me thinks not much -- but as a general concept and even the flat, faux-tear digital executions, I found this to be joyful, appropriate, exciting, and adventurous.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DvZ8T2ulvrY/new_logo_and_identity_for_ural_music_night_by_voskhod.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ural_music_night_by_voskhod.php Mon, 18 Mar 2019 04:43:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ural_music_night_by_voskhod.php
Categories: News

Announced: No Posts Until March 18

Thu, 03/14/2019 - 11:50
A small Spring Break break for me this week. You got 3 out of 5 days instead of 0 out of 5 days! Back with posts next Monday. “Reviewer on Small Spring Break” No Posts Until March 18

A small Spring Break break for me this week. You got 3 out of 5 days instead of 0 out of 5 days! Back with posts next Monday.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BebhtiDDgaM/no_posts_until_march_18.php https://www.underconsideration.com/brandnew/archives/no_posts_until_march_18.php Thu, 14 Mar 2019 05:03:05 -0600 https://www.underconsideration.com/brandnew/archives/no_posts_until_march_18.php
Categories: News

Spotted: New Logo for BNSF Logistics

Wed, 03/13/2019 - 17:50
New Logo for BNSF Logistics Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eUVCoAogS9s/new_logo_for_bnsf_logistics.php https://www.underconsideration.com/brandnew/archives/new_logo_for_bnsf_logistics.php Wed, 13 Mar 2019 10:51:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_bnsf_logistics.php
Categories: News

Announced: First Round 2019 - San Francisco: Speaker Line-up Complete

Wed, 03/13/2019 - 17:50
All 12 speakers for our fourth First Round -- in San Francisco, CA -- are now locked and loaded! First Round will take place on May 31, 2019. Early-bird ticket prices end Friday, March 29. We are also in need of 8 volunteers. The main “Volunteers Needed Too!”  Speaker Line-up Complete

All 12 speakers for our fourth First Round -- in San Francisco, CA -- are now locked and loaded!

First Round will take place on May 31, 2019.

Early-bird ticket prices end Friday, March 29.

We are also in need of 8 volunteers. The main task is to help with morning set-up and registration. Arrival at venue at 7am. Most likely you would miss the first session and then we will rotate the 8 volunteers into the second and third sessions. Then you will be able to watch the rest. There might be some small tasks throughout the day but nothing strenuous! Email me if interested.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/wUUEe-xWFA8/first_round_2019_-_san_francisco_speaker_line-up_complete.php https://www.underconsideration.com/brandnew/archives/first_round_2019_-_san_francisco_speaker_line-up_complete.php Wed, 13 Mar 2019 09:57:03 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2019_-_san_francisco_speaker_line-up_complete.php
Categories: News

Linked: Tokyo 2020 Pictograms

Wed, 03/13/2019 - 14:50
The Tokyo Organising Committee of the Olympic and Paralympic Games introduces Tokyo 2020's pictograms by Japanese designer Masaaki Hiromura. Tokyo 2020 Pictograms Visit Link The Tokyo Organising Committee of the Olympic and Paralympic Games introduces Tokyo 2020's pictograms by Japanese designer Masaaki Hiromura. http://feedproxy.google.com/~r/ucllc/brandnew/~3/6PakQXO8Xiw/tokyo_2020_pictograms.php https://www.underconsideration.com/brandnew/archives/tokyo_2020_pictograms.php Wed, 13 Mar 2019 06:23:48 -0600 https://www.underconsideration.com/brandnew/archives/tokyo_2020_pictograms.php
Categories: News

Noted: New Logo for Sheraton by Grey

Wed, 03/13/2019 - 14:50
(Est. 1937) "Sheraton Hotels & Resorts, part of Marriott International, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel at nearly 450 hotels in over 70 countries and territories around the world. Sheraton continues to enhance the brand through “All Signs Point to S” New Logo for Sheraton by Grey

(Est. 1937) "Sheraton Hotels & Resorts, part of Marriott International, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel at nearly 450 hotels in over 70 countries and territories around the world. Sheraton continues to enhance the brand through innovative guest experience, differentiating design, multi-channel marketing and a sharp focus on service."

Design by
Grey

Related links
Marriott International press release

Relevant quote
The new design reflects the brand’s holistic vision for the future, making Sheraton the central gathering place of communities around the world, welcoming guests and locals into a public space that embodies the modern town square vibe.

The new logo has been redesigned to signal an eye to the future while also hearkening back to Sheraton’s history. The new logo reimagines the signature laurel as movement from the world and the energy of gathering, which point to the modernized Sheraton “S” redrawn at the center.

Images (opinion after)

New Logo for Sheraton by Grey Logo. New logo introduction.

Opinion
The old logo was fairly iconic and recognizable. I don’t think it was a fantastic logo by any means but the combination of the laurels with the wide, elegant “S” gave it a kind of regal flair. The wordmark in a heavy Didone was starting to look dated but this was a logo that could have easily stayed the same for the rest of time. The new logo is a very strange mix of things, none of which are clearly related to either the legacy of the brand or to each other. The new “S” is actually nice — perhaps a little thin for small uses, but crisp and elegant. Had they applied the same approach to evolving the laurels and wordmark, this could have been an easy win. The laurels have been replaced by an abstract ring that, in principle, should work but there is something very clunky about the execution, especially in how the inner part of the ring looks like a blunt Adobe Illustrator mask as if they couldn’t figure out a better way to finish off the little shapes. The arrows are kind of interesting but I get a strong airline vibe more than hotel. The wordmark is the weakest part of this, having no relation to the central “S” or any of the shapes in the ring. The spikiness of the “A” and “N” is very uninviting, the low crossbar height is unnecessarily Art Deco-ish, and the notch in the “R” is confusing. Maybe something magical will happen in application but, so far, this is an unfortunate direction for such an iconic brand.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/39xHz9v0_gU/new_logo_for_sheraton_by_grey.php https://www.underconsideration.com/brandnew/archives/new_logo_for_sheraton_by_grey.php Wed, 13 Mar 2019 06:02:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_sheraton_by_grey.php
Categories: News

Reviewed: New Logo and Identity for Miro by Vruchtvlees

Wed, 03/13/2019 - 14:50
Established in 2011, originally as RealtimeBoard, Miro is an online, visual collaboration and whiteboarding tool that allows people and teams to work together in real time and across platforms. Based in San Francisco, CA, with offices in Amsterdam, Netherlands, and Perm, Russia, Miro counts with “White Mirror” New Logo and Identity for Miro by Vruchtvlees

Established in 2011, originally as RealtimeBoard, Miro is an online, visual collaboration and whiteboarding tool that allows people and teams to work together in real time and across platforms. Based in San Francisco, CA, with offices in Amsterdam, Netherlands, and Perm, Russia, Miro counts with more than 2 million users and over 6,000 paying customers, including teams inside Netflix, Twitter, Cisco, Deloitte and others. Along with the recent name change, Miro introduced a new identity designed by The Hague, Netherlands-based Vruchtvlees.

A brand microsite can be found here.

Following the SCRUM method, the identity was developed within different creation sprints. Working together remotely on Miro enabled us to act fast. In the creation sprints, we explored different directions of the identity to create and capture Miro's brand story. The result is a bright and vibrant new brand that is challenging and supportive in all its touchpoints.

We built Miro on Miro. The infinite working spaces of Miro offered a birds'-eye perspective that helped to oversee the entire process. By doing so, we did not only transcend physical boundaries but were also able to map out thought processes. The infinite workspace of Miro helped us to enhance our processes and take the project team along our thought processes.Vruchtvlees project page New Logo and Identity for Miro by Vruchtvlees Logo. New Logo and Identity for Miro by Vruchtvlees Where the angle of the characters comes from.

The old logo, I believe, was meant to represent a Post-It or a non-trademark sticky note, I guess. It wasn't great but it wasn't terrible either. The font choice was cool as a font but somehow totally unrelated to the product. The new name isn't quite explained anywhere but the CEO does say that it "reflects the essence of our values in one word" and it's a nice word, so we'll roll with it. The new logo is good, I think. It's the first spurless "r" that I like in a while and the shape of the "o" is more intriguing than usual. The angled cut of the stems is what I'm not sure about -- they are both distinctive in a good way but distracting in a bad way. I'm also undecided if the rationalization of the angles as being the degree at which Miro's offices are in relation to one another is laudable or laughable but, hey, it's a simple wordmark with a little more personality than is expected or typical from an online platform.

The building blocks of the brand form the basis for a visual language consisting of four 'collaborative characters'. Each character speaks its own visual professional language and illustrates one of the key features of the Miro tool. They are not static but can transform on their own specific principles of transformation. Together they get every job done.

The characters on their own are cheerful and dynamic. They can be used to tell a story, convey feelings or amplify meaning. The characters can also be used as vibrant patterns to easily brand billboards, posters or landing pages. Combined with illustrations, the characters are more to the background allowing the content to take center stage.Vruchtvlees project page New Logo and Identity for Miro by Vruchtvlees The "characters", shapes that spell out "MIRO".

The coolest aspect about the identity are the abstract, animated shapes that at first I thought were gratuitously random -- and even then I liked them -- but that, as I was preparing this post, I learned that they are abstract representations of "M", "I", "R", and "O". When animated they are entertaining and engaging and in static form they provide interesting visual anchors for the applications and illustrations.

New Logo and Identity for Miro by Vruchtvlees The same angle informs the characters. Your browser does not support the video tag. More shape animations. An online tool asks for readable and functional typefaces that work well on different systems, resolutions, and devices. We found a perfect match in the typeface 'Spoof' for illustrations and headers with loads of personality. For more practical use, the 'Formular' font comes into play. Long-reads and blog posts are set in the elegant 'Tiempos' typeface.Vruchtvlees project page New Logo and Identity for Miro by Vruchtvlees Typography.

The type combination is quite nice, hitting on a distinctive mix of quirkiness and functionality.

New Logo and Identity for Miro by Vruchtvlees Type and shapes together. The color palette uses colors that are named 'bold', 'outspoken, 'passionate', 'human' and 'expert'. Within various combinations, the colors form different storylines.Vruchtvlees project page New Logo and Identity for Miro by Vruchtvlees Color palette. New Logo and Identity for Miro by Vruchtvlees New Logo and Identity for Miro by Vruchtvlees Illustrations.

The range of illustrations is really great and if you click through their website you'll see them bigger. I like how they use the characters as backgrounds and can then overlay a couple of different styles on top of them that create a consistent look. The grainy shading is a cool addition to the otherwise flat approach.

New Logo and Identity for Miro by Vruchtvlees New Logo and Identity for Miro by Vruchtvlees Online presence. New Logo and Identity for Miro by Vruchtvlees App icon. New Logo and Identity for Miro by Vruchtvlees Billboard. Your browser does not support the video tag. Brand video. New Logo and Identity for Miro by Vruchtvlees Swag from Miro's booth at SXSW. Major props for a REAL tote bag with a print that goes edge to edge. PLUS: socks.

Not much in terms of applications but I can see how easily this plays out in print and online with the shapes taking the lead. Based on the billboard though (and the animated banner somewhere above), the logo looks almost like an afterthought... like "Oh, we need to let people know what these banners are for, better put the name of the company on them". Overall, this is a fun and techie redesign operating within the comforts of SaaS-y aesthetics but with a little more visual depth than usual.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/__RyUaHDJJo/new_logo_and_identity_for_miro_by_vruchtvlees.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_miro_by_vruchtvlees.php Wed, 13 Mar 2019 05:10:08 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_miro_by_vruchtvlees.php
Categories: News

Noted: New Logo for Avon by Standard Black

Wed, 03/13/2019 - 02:50
(Est. 1886) "Avon is the company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women. Avon, with nearly $9 billion in annual revenue, has products that are sold through 6 million active independent Avon Sales Representatives worldwide. “Ding, Dong…” New Logo for Avon by Standard Black

(Est. 1886) "Avon is the company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women. Avon, with nearly $9 billion in annual revenue, has products that are sold through 6 million active independent Avon Sales Representatives worldwide. Avon products include color cosmetics, skincare, fragrance, and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques."

Design by
Standard Black (Los Angeles, CA and New York, NY)

Related links
Avon announcement on Twitter

Relevant quote
Meet our new logo! She represents fun, confidence & is the sign to go ahead and talk about all the important things — friends, love, life, laughter. She’s inspired by our heritage, but we’re shaking things up and putting a twist on the past — can you spot it?

Images (opinion after)

New Logo for Avon by Standard Black Logo history. I direct your attention to the 1970 version. New Logo for Avon by Standard Black Logo. Your browser does not support the video tag. Logo animation-ish.

Opinion
The old logo was fine… unmemorable and relatively generic but fine. I don’t think much about Avon and before looking up the before logo I wasn’t even sure what I was looking for but when I saw the 1970s version I totally remembered my mom’s Avon products. The new logo is a more dramatic interpretation of that old logo and given what a fairly drastic evolution from the most recent logo this is, I am very surprised that all Avon did to announce it was put out a single tweet. The new logo definitely demands attention with its bold weight and tilted-axis “O”. I am not entirely sure if I like it or dislike it but I do appreciate that the angle of the “O” matches the diagonals of the “A” and “V”. I understand that the “n” is a throwback to the 1970s logo but 1) I hate unicase and 2) an uppercase “N” with the angle matching the rest of the letters would have yielded perfect rhythm across all letter instead of ending with a kind of thump. Hard to tell what the goal of the redesign is, given that it’s just the logo for now, which, for now, mainly signals Avon trying to match the bold-spikey-serif trend. I also secretly wish they had rebooted the 1930 logo.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PMPV7C7gKKY/new_logo_for_avon.php https://www.underconsideration.com/brandnew/archives/new_logo_for_avon.php Mon, 11 Mar 2019 06:14:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_avon.php
Categories: News

Spotted: New Logo and Identity for Ontruck by Soluble Studio

Tue, 03/12/2019 - 20:49
New Logo and Identity for Ontruck by Soluble Studio Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/yuVUKhKTQNI/new_logo_and_identity_for_ontruck_by_soluble_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ontruck_by_soluble_studio.php Tue, 12 Mar 2019 11:59:02 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ontruck_by_soluble_studio.php
Categories: News

Spotted: New Logo for FabFitFun

Tue, 03/12/2019 - 20:49
New Logo for FabFitFun Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PDbqcLvaNQU/new_logo_for_fabfitfun.php https://www.underconsideration.com/brandnew/archives/new_logo_for_fabfitfun.php Tue, 12 Mar 2019 10:31:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_fabfitfun.php
Categories: News

Linked: R/GA Tat

Tue, 03/12/2019 - 14:49
Rudolph Troncone presumably got a tattoo of the R/GA logo over his eyebrow to apply for an internship. R/GA Tat Visit Link Rudolph Troncone presumably got a tattoo of the R/GA logo over his eyebrow to apply for an internship. http://feedproxy.google.com/~r/ucllc/brandnew/~3/BWpNQc8KqdQ/rga_tat.php https://www.underconsideration.com/brandnew/archives/rga_tat.php Tue, 12 Mar 2019 06:31:43 -0600 https://www.underconsideration.com/brandnew/archives/rga_tat.php
Categories: News

Noted: New Logo and Packaging for Yora by Junction Studio

Tue, 03/12/2019 - 14:49
(Est. 2019) Yora is a new brand of dog food that uses grubs, or more precisely, Hermetia Illucens larvae, to create a to create a protein rich 'flour' and provide a single protein diet and one that is less taxing on the environment. The grubs “The Early Dog Catches the Worm” New Logo and Packaging for Yora by Junction Studio

(Est. 2019) Yora is a new brand of dog food that uses grubs, or more precisely, Hermetia Illucens larvae, to create a to create a protein rich 'flour' and provide a single protein diet and one that is less taxing on the environment. The grubs are mixed with potatoes, oats, and beetroot, which don't require as much energy and water to grow. Yora was started by Junction Studio's creative director, Tom Neish. (Bonus: the bags are biodegradable.)

Design by
Junction Studio (Brighton, UK)
Illustrations and animation: Yukai Du (London, UK)

Related links
Junction Studio project page

Relevant quote
The product is named Yora in honour of one of the last uncontacted Amazonian tribes - it's indeginous people like these who are most at risk of the west's insatiable appetite for meat.

Yora's packaging has to work hard to communicate the numerous benefits of feeding an insect based diet to pets, and to make those nutritious grubs look appealing to consumers.

The incredibly talented Yukai Du helped us to create a distinctive visual language through her illustrations and animations.

Images (opinion after)

New Logo and Packaging for Yora by Junction Studio Logo. New Logo and Packaging for Yora by Junction Studio Packaging. New Logo and Packaging for Yora by Junction Studio New Logo and Packaging for Yora by Junction Studio New Logo and Packaging for Yora by Junction Studio Details. New Logo and Packaging for Yora by Junction Studio Packaging with dogs. New Logo and Packaging for Yora by Junction Studio Postcards. Brand introduction.

Opinion
The logo is typeset in Ribbon, which is an enjoyable font and works well here to convey a slight sense of exotic-ness. Perhaps it would have been interesting to modify the inline of the font to match the more organic lines of the illustrations, which are great and joyful. This is a tough product to sell and the packaging does a solid job of making entomophagy (the practice of eating insects) attractive and interesting. I also like the density of the packaging, where most are trying to be minimalist, this one leaves little whitespace. The intro video is fantastic. Overall, the packaging and presentation of the product on the website are energetic and enticing.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/wsKMfwHZrAo/new_logo_and_packaging_for_yora_by_junction_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_yora_by_junction_studio.php Tue, 12 Mar 2019 06:07:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_yora_by_junction_studio.php
Categories: News

Reviewed: Follow-up: New Logo and Identity for Huddly by Heydays

Tue, 03/12/2019 - 14:49
For some of you, this might sound/look familiar as I reviewed Huddly when it launched back in 2017. Headquartered in Oslo, Norway, Huddly specializes in developing cameras and software for video conferencing. They now have two cameras -- GO and IQ -- both of which “A Seat at the Table”  New Logo and Identity for Huddly by Heydays

For some of you, this might sound/look familiar as I reviewed Huddly when it launched back in 2017. Headquartered in Oslo, Norway, Huddly specializes in developing cameras and software for video conferencing. They now have two cameras -- GO and IQ -- both of which feature a 150-degree wide angle view with the IQ having more AI features and embedded microphone. The biggest change since 2017 and part of what spurred a redesign was that their GO camera is part of the hardware kit offered by Google for its Hangouts Meet online conferencing product, expanding Huddly's reach and exposure. The new identity has been designed by Oslo-based Heydays, who also designed the last identity.

Huddly has evolved from a startup to a company to be reckoned with. We have launched our second-generation product, and our products and experiences are now sold on a global basis to industry-leading companies. We wanted our new identity to be more grown-up, focused and simplistic - without playing it too safe. We adopted a new, recognizable logo, updated our color palette and revamped how our profile is implemented across both digital and physical surfaces.Huddly blog post  New Logo and Identity for Huddly by Heydays Monogram. To connect with coworkers from all over the globe, more and more teams work remotely. This new type of teamwork is what Huddly has embraced, and with their cameras and software they're passionate to make video calls both better and easier. This inspired Huddly's new logo--made to look precise at any scale--it depicts a group working together at each side of the table.Heydays project page Your browser does not support the video tag. Logo animation.

I liked the old logo when I first reviewed it and I still like it now but I love what they have done with the new logo to create a super minimal mark to brand their product. The icon/monogram in the new logo at first clearly reads as an "H" and the conceptual bonus that it's an abstracted representation for four people meeting on opposite sides of the table is a great behind-the-scenes story, even if it's not something people get on their own. The wordmark is nice, nothing too exciting but not overly bland either and I do appreciate its neat horizontal alignment with the monogram.

 New Logo and Identity for Huddly by Heydays Full logo.  New Logo and Identity for Huddly by Heydays Your browser does not support the video tag. Icons.  New Logo and Identity for Huddly by Heydays Typography.

Not a whole lot more to say on the above other than nice icons and nice font selection.

 New Logo and Identity for Huddly by Heydays  New Logo and Identity for Huddly by Heydays  New Logo and Identity for Huddly by Heydays The camera.

The camera is a great design of its own and the new logo looks great as a tiny detail on its lens or in the cord below.

 New Logo and Identity for Huddly by Heydays Travel case detail.  New Logo and Identity for Huddly by Heydays Packaging.

The GO camera packaging was a lot more exciting whereas this one, for the IQ, is way more barebones. I like the diecut logo for sure but it looks a little too clinical, like it's laboratory equipment.

 New Logo and Identity for Huddly by Heydays Business cards.  New Logo and Identity for Huddly by Heydays Billboards.  New Logo and Identity for Huddly by Heydays Brochure.  New Logo and Identity for Huddly by Heydays Website.  New Logo and Identity for Huddly by Heydays Invitation.

The applications are all good... perhaps a little on the dry side but they get the job done. Overall, it's a great evolution from what was already a pretty great identity. More than an evolution, perhaps, it feels like an equally successful interpretation of the same brief in an alternate universe where both identities succeed in different ways -- maybe the two can video conference from these alternate universes.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dJS014-5eCI/follow_up_new_logo_and_identity_for_huddly_by_heydays.php https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_huddly_by_heydays.php Tue, 12 Mar 2019 05:09:10 -0600 https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_huddly_by_heydays.php
Categories: News

Spotted: New Logo for Moneysupermarket by Engine

Mon, 03/11/2019 - 20:48
New Logo for Moneysupermarket by Engine Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Name and Logo for Bolt

Mon, 03/11/2019 - 20:48
New Name and Logo for Bolt Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Linked: Stan Lee Marvel Studios Intro

Mon, 03/11/2019 - 14:48
As a tribute to Stan Lee, the most recent Marvel Studios' logo animation features footage of his cameo appearances instead of the studio's popular characters. [If you can not see a video here view this post on Brand New] Visit Link As a tribute to Stan Lee, the most recent Marvel Studios' logo animation features footage of his cameo appearances instead of the studio's popular characters. http://feedproxy.google.com/~r/ucllc/brandnew/~3/kWen4sm-8WM/stan_lee_marvel_studios_intro.php https://www.underconsideration.com/brandnew/archives/stan_lee_marvel_studios_intro.php Mon, 11 Mar 2019 06:45:13 -0600 https://www.underconsideration.com/brandnew/archives/stan_lee_marvel_studios_intro.php
Categories: News

Noted: New Logo for Avon

Mon, 03/11/2019 - 14:48
(Est. 1886) "Avon is the company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women. Avon, with nearly $9 billion in annual revenue, has products that are sold through 6 million active independent Avon Sales Representatives worldwide. “Ding, Dong…” New Logo for Avon

(Est. 1886) "Avon is the company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women. Avon, with nearly $9 billion in annual revenue, has products that are sold through 6 million active independent Avon Sales Representatives worldwide. Avon products include color cosmetics, skincare, fragrance, and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques."

Design by
N/A

Related links
Avon announcement on Twitter

Relevant quote
Meet our new logo! She represents fun, confidence & is the sign to go ahead and talk about all the important things — friends, love, life, laughter. She’s inspired by our heritage, but we’re shaking things up and putting a twist on the past — can you spot it?

Images (opinion after)

New Logo for Avon Logo history. I direct your attention to the 1970 version. New Logo for Avon Logo. Your browser does not support the video tag. Logo animation-ish.

Opinion
The old logo was fine… unmemorable and relatively generic but fine. I don’t think much about Avon and before looking up the before logo I wasn’t even sure what I was looking for but when I saw the 1970s version I totally remembered my mom’s Avon products. The new logo is a more dramatic interpretation of that old logo and given what a fairly drastic evolution from the most recent logo this is, I am very surprised that all Avon did to announce it was put out a single tweet. The new logo definitely demands attention with its bold weight and tilted-axis “O”. I am not entirely sure if I like it or dislike it but I do appreciate that the angle of the “O” matches the diagonals of the “A” and “V”. I understand that the “n” is a throwback to the 1970s logo but 1) I hate unicase and 2) an uppercase “N” with the angle matching the rest of the letters would have yielded perfect rhythm across all letter instead of ending with a kind of thump. Hard to tell what the goal of the redesign is, given that it’s just the logo for now, which, for now, mainly signals Avon trying to match the bold-spikey-serif trend. I also secretly wish they had rebooted the 1930s logo.

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Categories: News

Reviewed: New Logo and Identity for Onfido by Koto

Mon, 03/11/2019 - 14:48
Established in 2012, Onfido is a company developing identity verification software that uses artificial intelligence that "sorts true IDs from false, and then compares them against facial biometrics". With 250 technologists in offices across 6 countries, they power verification for more than 1,500 companies from “And you are…?” New Logo and Identity for Onfido by Koto

Established in 2012, Onfido is a company developing identity verification software that uses artificial intelligence that "sorts true IDs from false, and then compares them against facial biometrics". With 250 technologists in offices across 6 countries, they power verification for more than 1,500 companies from financial service companies, to marketplaces and communities, to gaming. Last month, Onfido introduced a new identity designed by London, UK-based Koto.

Over 1,500 businesses across four continents currently benefit from Onfido's technology. Their sheer breadth shows how online identity verification is becoming increasingly prevalent - everywhere from personal banking and car hire to airport security and online gaming. The logo is a simple visual representation of what lies at the heart of Onfido: human identity. It positively implies security whilst also feeling open and accessible. It's a confident and dynamic symbol that acts as a sign-off wherever it appears.Koto project page New Logo and Identity for Onfido by Koto Logo. Your browser does not support the video tag. Logo animation. Your browser does not support the video tag. Icon animation into different uses.

The old logo wasn't great but it wasn't too terrible. The checkmark in a gradient ring was decently done and it looked like something was verified, secured, or approved in some way -- if you saw that at the bottom of a log-in screen you'd be like "Sure, I trust you, you have a checkmark". The wordmark... I think they misunderstood the point of the "fi" ligature where typically the tittle of the "i" becomes part of the "f" but they had the right idea in spacing it all out. The new logo shifts the attention to the user, placing an abstract human figure in the icon in a surprisingly novel way by cropping the upper body inside an unexpected shape which then yielded four equally unexpected shapes that frame the dot inside. The asymmetry of the icon and the individual shapes is great, giving the icon a sense of motion. Given that the name is so... weird... I don't know if the icon can convey the same "approved"-ness that the old checkmark did but it's certainly a more engaging mark. The wordmark is pretty nice with the "f" adding a bit of personality.

New Logo and Identity for Onfido by Koto Guidelines. We worked with illustrator Nata Schepy and photographer Cat Garcia to bring a more human approach to identity. With Cat we built an extensive image library that works from more descriptive product experiences up to emotional team and customer portraits. Nata helped us bring the complex nature of an individual's digital identity to life. No photoshoot, however expansive, could deliver this key aspect of Onfido's near invisible tech and service.Koto project page Your browser does not support the video tag. Your browser does not support the video tag. Illustrations. New Logo and Identity for Onfido by Koto Logo with illustrations.

The illustrations are cool and I like how the shapes of the limbs sort of match the individual shapes in the logo and the small heads of the people also resemble the dot in the icon. They are a nice spin on the faceless-techie illustration trend.

New Logo and Identity for Onfido by Koto Typography in shapes. New Logo and Identity for Onfido by Koto Typography and photography.

The identity then uses Lota Grotesque inside a combination of holding shapes and accompanied by a few dingbats. I am not entirely sure what this is meant to communicate but I really like the resulting compositions, especially in the two applications below, where they make the text in the ads look as if it were a lighthearted encrypted code that needs to be deciphered. The color gradient poofs are an interesting way of adding another visual element to the identity.

New Logo and Identity for Onfido by Koto New Logo and Identity for Onfido by Koto Ads. New Logo and Identity for Onfido by Koto New Logo and Identity for Onfido by Koto Online presence. New Logo and Identity for Onfido by Koto Notebook and stickers. New Logo and Identity for Onfido by Koto Security badge.

Overall, there is a great pleasantness to this identity for a subject matter that is generally unexciting and uninviting.

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Categories: News

Spotted: New Logo for Gulf Oil

Fri, 03/08/2019 - 19:59
New Logo for Gulf Oil Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

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