Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community.



Brand new

Subscribe to Brand new feed
Updated: 41 min 17 sec ago

Noted: New Logo for Epcot

Mon, 08/26/2019 - 17:57
(Est. 1982) "Epcot is a theme park at the Walt Disney World Resort in Bay Lake, Florida. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division. Inspired by an unrealized concept developed by Walt Disney, the park “Back to the Future” New Logo for Epcot

(Est. 1982) "Epcot is a theme park at the Walt Disney World Resort in Bay Lake, Florida. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division. Inspired by an unrealized concept developed by Walt Disney, the park opened on October 1, 1982, as EPCOT Center, and was the second of four theme parks built at Walt Disney World, after the Magic Kingdom. Spanning 305 acres, more than twice the size of the Magic Kingdom park,[4] Epcot is dedicated to the celebration of human achievement, namely technological innovation and international culture, and is often referred to as a "permanent world's fair". In 2018, Epcot hosted 12.444 million guests, ranking it as the fourth-most-visited theme park in North America and the seventh-most-visited theme park in the world. The park is represented by Spaceship Earth, a geodesic sphere." (Wikipedia)

Design by
N/A

Related links
Disney Parks blog post
WDW News Today coverage

Images (opinion after)

New Logo for Epcot Comparison with the original Epcot logo. New Logo for Epcot Logo. New Logo for Epcot Merchandise. Photo by WDW News Today, who have a few more photos of the expo.

Opinion
The old logo was so 1990s you can hear the Saved by the Bell theme song just by looking at it. While I don’t like it by any means, anything early 1990s has a special place in my heart and mind, since those were my formative years. But, yeah, the shadow, the swoosh–“C”, the serif, the colors… not working. The new logo goes back to the original and revives the vintage wordmark, which, at the time looked futuristic and now looks nostalgic. I haven’t been to Epcot since the mid 1980s but for some reason I imagine it’s the same now as it was then as the nerdy counterpart to the Walt Disney parks. Going back to the original seems like reigniting the sense of nerdy wonder that Epcot originally had. The new version mostly works based on nostalgia as it’s a somewhat odd wordmark if we were seeing it for the first time. The more geometric-circle-y approach makes the wordmark less interesting than the squared roundedness of the original. The downside of the new approach is most noticeable in the “O”, which is visually so much wider than the rest of the letters, creating an odd imbalance. Looking at the old logo, I think I would have rather seen a revival of the icon with new typography but I imagine more people recognize the old typography more than the icon. Overall, somewhat of a no-brainer to go back to the source but wish it had a little extra special magic somehow.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/3KcSIgR2PTo/new_logo_for_epcot.php https://www.underconsideration.com/brandnew/archives/new_logo_for_epcot.php Mon, 26 Aug 2019 08:05:04 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_epcot.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Jacobsen by Montdor

Mon, 08/26/2019 - 14:57
Established in 2005, Jacobsen is a specialty range of beers owned by Carlsberg Group, named after the parent company's founder, Jacob Christian Jacobsen. Housed in the original Carlsberg brewery in Valby in Copenhagen, Denmark, and with access to one of the world's largest yeast collections “Better with Age” New Logo, Identity, and Packaging for Jacobsen by Montdor

Established in 2005, Jacobsen is a specialty range of beers owned by Carlsberg Group, named after the parent company's founder, Jacob Christian Jacobsen. Housed in the original Carlsberg brewery in Valby in Copenhagen, Denmark, and with access to one of the world's largest yeast collections at Carlsberg's research center, the brewery operates like a craft brewery (but has the capacity of a larger one) by regularly coming up with new beers, experimenting with flavors and combinations, along with a range of seasonal and fixed offerings. Last year, Jacobsen introduced a new identity and packaging designed by Glostrup, Denmark-based Montdor.

Note #1: This redesign took place in the Summer of 2018, which puts it outside my usual time limit of projects to cover but the design is pretty good and I never received any tips about it at the time, so it had passed unnoticed and I thought it would be good to un-unnotice it.

Note #2: I know you all want the Android review and not a Danish brewery review. It's coming, but I am waiting for, potentially, additional assets from the design firm involved and this will most likely happen early next week, so you'll have to exercise patience.

On to the Danish brewery review...

Since its launch in 2005, Carlsberg's special beer brand Jacobsen has been the market leader in Denmark. But the beer market has changed, and today there are approx. 200 Danish breweries, which in 2018 launched over 1,800 new beers. The new competition had left Jacobsen with a slightly dusty image.

There was a need to relaunch Jacobsen with a completely new visual style and identity. The recognizable core of the Jacobsen bottle, the logo and J.C. Jacobsen's profile had to be maintained but needed a modern expression. Together with Carlsberg's experts, the idea arose that taste can also be expressed with shapes and colors. Each beer was analyzed by a sensorist, and the result was converted into a distinctive pattern.Montdor project page New Logo, Identity, and Packaging for Jacobsen by Montdor Logo. New Logo, Identity, and Packaging for Jacobsen by Montdor Color variations. New Logo, Identity, and Packaging for Jacobsen by Montdor Wordmark. New Logo, Identity, and Packaging for Jacobsen by Montdor Profile detail.

The old logo had some reproduction issues -- highly detailed founder profile illustration and low-contrast stroke color on the typography -- but had some good bones to it with a funky wordmark and seal-like approach to the illustration on which the new logo was able to evolve on quite nicely. I don't think many companies, products, or services want an old man displayed on their logo but I guess if it's a must, this is possibly the best way to do it. The founder's illustration doesn't mince with age, putting a good deal of wrinkles and funky facial hair on it and it's kind of awesome. I thought the texture of the hair was particularly good. But enough about Mr. Jacobsen because what's even better is the wordmark that builds on the flared serif structure of the old one with a really nice and unique typographic approach that defies categories. Every letter in the name is so well considered and it's commendable that it works equally well on a straight line as it does on a curve. The final composition of all the elements in a seal looks great and exudes history and legacy (even though it's only a 14-year-old brewery).

New Logo, Identity, and Packaging for Jacobsen by Montdor Additional identity elements: signature and hop flower.

A couple of additional elements add some good sparks through the applications and website. The hop flower in particular is a really nice shape.

New Logo, Identity, and Packaging for Jacobsen by Montdor Custom type family.

The custom type family looks great in both widths, condensed and regular, and has some fun-looking characters, like the "R"s and "K"s. If this typeface were commercially available I would definitely buy it.

New Logo, Identity, and Packaging for Jacobsen by Montdor New Logo, Identity, and Packaging for Jacobsen by Montdor Samples of old bottles and look. New Logo, Identity, and Packaging for Jacobsen by Montdor Sample before and after of bottles.

Like the old logo, the old bottle was also pretty good in part because of its unique shape which was nicely accentuated by the small label on the bottom. It's interesting that now that they have a cleaner, more reproducible profile illustration they got rid of the blind emboss on the bottle but in exchange the new bottles more clearly establish what brand of beer this is by making the logo 1,000% more visible. The new, bigger labels still accentuate the bottle of the shape and provide more real estate to expand the visual language of the brewery.

Each Jacobsen has its own pattern. The pattern and the colours of the label speak to the flavour. Each beer variety has its own unique pattern that has been designed based on a sensory analysis. By combining the three basic forms, square, triangle and circle in patterns and using colours that match the sensory expression, the label shows what aromas and flavours lie in store in each beer.Jacobsen identity guidelines New Logo, Identity, and Packaging for Jacobsen by Montdor New bottles. New Logo, Identity, and Packaging for Jacobsen by Montdor New bottles, sexy shot.

Each beer has its own pattern illustration -- some of them are great (like Porter or Extra Pilsner) and some of them are not great at all (like Yakima Ale and Viva Classic) -- that together create a visually rich family of beers. Overall I do like it but I wish I liked it more as I appreciate the thinking behind it, that they are based on sensory analysis, but some of the color combinations and resulting patterns start to look too playful and contrast oddly with the more elegant bottle and the detailed logo. Still, a lot to like here.

New Logo, Identity, and Packaging for Jacobsen by Montdor Tap handle. New Logo, Identity, and Packaging for Jacobsen by Montdor Sign. New Logo, Identity, and Packaging for Jacobsen by Montdor Jacket. New Logo, Identity, and Packaging for Jacobsen by Montdor Social media images -- I love the use of the seal as having a transparent background.

Overall, this has a nice balance of building on the heritage of the Carlsberg universe and infusing it with a contemporary playful vibe and is able to both look and not look like other craft brewers through its own set of rules.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gcsyUl9tRIU/new_logo_identity_and_packaging_for_jacobsen_by_montdor.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_jacobsen_by_montdor.php Mon, 26 Aug 2019 05:00:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_jacobsen_by_montdor.php
Categories: News

Spotted: New Logo for ARG

Fri, 08/23/2019 - 20:56
New Logo for ARG Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/LNlxA6zDXtk/new_logo_for_arg.php https://www.underconsideration.com/brandnew/archives/new_logo_for_arg.php Fri, 23 Aug 2019 12:16:02 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_arg.php
Categories: News

Linked: XFL Team Logos

Fri, 08/23/2019 - 17:56
The XFL announces its inaugural set of team names and logos. The video at the link has dramatic intro videos for each team. XFL Team Logos Visit Link The XFL announces its inaugural set of team names and logos. The video at the link has dramatic intro videos for each team. http://feedproxy.google.com/~r/ucllc/brandnew/~3/vO9c_44liKA/xfl_team_logos.php https://www.underconsideration.com/brandnew/archives/xfl_team_logos.php Fri, 23 Aug 2019 06:01:53 -0600 https://www.underconsideration.com/brandnew/archives/xfl_team_logos.php
Categories: News

Noted: New Logo and Identity for 30 for 30 by COLLINS

Fri, 08/23/2019 - 17:56
(First aired 2009) "30 for 30 is the title for a series of documentary films airing on ESPN, its sister networks, and online highlighting interesting people and events in sports history. This includes three "volumes" of 30 episodes each, a 13-episode series under the ESPN “Get Your Hands Thirty” New Logo and Identity for 30 for 30 by COLLINS

(First aired 2009) "30 for 30 is the title for a series of documentary films airing on ESPN, its sister networks, and online highlighting interesting people and events in sports history. This includes three "volumes" of 30 episodes each, a 13-episode series under the ESPN Films Presents title in 2011-2012, and a series of 30 for 30 Shorts shown through the ESPN.com website. The series has also expanded to include Soccer Stories, which aired in advance of the 2014 FIFA World Cup, and audio podcasts." (Wikipedia)

Design by
COLLINS

Related links
COLLINS project page

Relevant quote
Our idea weaves together inspiration from old scoreboards in legendary baseball stadiums to mid-century movie title sequences to 1990s football team uniforms—mixing different elements of culture as 30 for 30 does.

The new design system asserts itself more boldly, but never at the expense of the the story. The brand now can thrive across its new platforms and new technology formats. Digital shorts, podcasts, events, and the films themselves all work together to drive one strong, cohesive voice and presence.

Images (opinion after)

New Logo and Identity for 30 for 30 by COLLINS New Logo and Identity for 30 for 30 by COLLINS Samples of old logos and look. New Logo and Identity for 30 for 30 by COLLINS Logo. New Logo and Identity for 30 for 30 by COLLINS Color variations. Sub-brands. New Logo and Identity for 30 for 30 by COLLINS Typography. Title treatments. New Logo and Identity for 30 for 30 by COLLINSNew Logo and Identity for 30 for 30 by COLLINS New Logo and Identity for 30 for 30 by COLLINS--> Illustrations. Social media. Posters.

Opinion
I have always enjoyed 30 for 30’s aesthetic probably more so because the stories are so great but it’s always been a nice respite from ESPN’s SportsCenter chrome graphics. The most recent logo rendition had a carnival-esque vibe that was good but perhaps a little too heavy on the grunge texturing. The new logo is good too, in a different way yet in the same way that previous logos were also good: they’ve all been bold and make a good job of playing with the name. This one has a strong symmetry and the letters and numbers all align pleasantly. The typography all around is great, looking like vintage boxing posters in a modern-day setting. The illustrations are really nice on their own but I’m not sure they serve a big purpose here — maybe it’s that they don’t show up in application but that spinning basketball GIF is all kinds of good. Overall, this is great; it has the right tone, the right energy, and the legs to carry the series and offshoots for at least another 30 rounds.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/LAtKe-BRixA/new_logo_and_identity_for_30_for_30_by_collins.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_30_for_30_by_collins.php Fri, 23 Aug 2019 05:52:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_30_for_30_by_collins.php
Categories: News

Reviewed: Friday Likes 298: From Bamff, Bienal, and Kati Forner Design

Fri, 08/23/2019 - 14:56
Lots of clean-living and simple designs this week, with work from Alberta, Mérida, and Los Angeles. “From Bamff, Bienal, and Kati Forner Design” Friday Likes 298

Lots of clean-living and simple designs this week, with work from Alberta, Mérida, and Los Angeles.

Canary by Bamff Canary by Bamff

Canary is a zero-waste retail market and refillery in Calgary, AB, offering cleaners, soaps, and personal care products, where customers bring their own container to refill. The identity, designed by local firm Bamff, features, as you might expect, a canary bird and it's a lovely rendition in a thick-line yet delicate approach. I really like how the body of the canary is a single stroke. It's not exactly clear what the holding shape is -- a bird cage? A tin badge of some sort? -- but I also like it. The color palette is warm and inviting and the logo looks great on refillable containers, from soap bottles to totes. Not shown here is a nice accompanying serif, Klim's Domaine Text, for the wordmark. Overall, a charming, feel-good identity. See full project

Miel Sagrada Maya by Bienal Miel Sagrada Maya by Bienal

Miel Sagrada Maya ("Sacred Mayan Honey") is a range of honey-based products created by beekeeper, Beecheii, in Mérida, Yucatán, Mexico. The identity, designed by local firm Bienal, has a great raw and organic aesthetic applied to the wordmark and the icon -- which at first I was sure it's a plant and then I was sure it's a bee and now I'm confused as to what it is yet visually I like whatever it is. Like Canary above, this has a nice green and yellow/gold color combo that alludes to bee's environment and their product. What I like most about this is that it feels as if the owners designed this in a naive, undesigned way but it just happened to turn out awesome. See full project

Simple Goods by Kati Forner Design Simple Goods by Kati Forner Design

Simple Goods is a new brand in Denmark of non-toxic cleaning products made with natural and plant-based ingredients. The identity, designed by Los Angeles, CA-based Kati Forner Design, honors the name with a simple and good logo that wraps the name inside an implied circle, overlapping a non-implied circle for a nice, clean composition that looks great on the pink and gray backgrounds for the different products. Everything has a clean yet warm aesthetic and it's the kind of product you might end up buying just for the packaging alone -- it's like a Danish Method. My favorite thing in all of this, though, are the brown scrubby things with the tags, like cute baby porcupines with a side of nice design. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PWPmN4myMjo/friday_likes_298.php https://www.underconsideration.com/brandnew/archives/friday_likes_298.php Fri, 23 Aug 2019 05:36:12 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_298.php
Categories: News

Spotted: New Logo for Taco John's

Thu, 08/22/2019 - 20:56
New Logo for Taco John's Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DtxoS7xV4Ns/new_logo_for_taco_johns_1.php https://www.underconsideration.com/brandnew/archives/new_logo_for_taco_johns_1.php Thu, 22 Aug 2019 12:06:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_taco_johns_1.php
Categories: News

Spotted: New Logo for Stampli

Thu, 08/22/2019 - 20:56
New Logo for Stampli Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/1c95b-4o-Mo/new_logo_for_stampli.php https://www.underconsideration.com/brandnew/archives/new_logo_for_stampli.php Thu, 22 Aug 2019 11:53:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_stampli.php
Categories: News

Linked: Ed Sheeran & Heinz

Thu, 08/22/2019 - 14:56
So, apparently, Ed Sheeran and Heinz is a thing... the singer, who has a tattoo of the brand's ketchup on his bicep, has lent this and other of his tattoos to a limited edition of 150 signed bottles -- some to be given away and Ed Sheeran & Heinz Visit Link So, apparently, Ed Sheeran and Heinz is a thing... the singer, who has a tattoo of the brand's ketchup on his bicep, has lent this and other of his tattoos to a limited edition of 150 signed bottles -- some to be given away and others to be put up for auction with benefits going to Rise Against Hunger and East Anglia's Children's Hospices. http://feedproxy.google.com/~r/ucllc/brandnew/~3/8bSiuyBAH9E/ed_sheeran_heinz.php https://www.underconsideration.com/brandnew/archives/ed_sheeran_heinz.php Thu, 22 Aug 2019 05:09:26 -0600 https://www.underconsideration.com/brandnew/archives/ed_sheeran_heinz.php
Categories: News

Noted: New Logo for Macy's

Thu, 08/22/2019 - 14:56
(Est. 1858) "Macy's, Inc. is one of the nation's premier retailers with fiscal 2018 sales of $24.971 billion and approximately 130,000 employees. The company operates approximately 680 department stores under the nameplates Macy's and Bloomingdale's, and approximately 190 specialty stores that include Bloomingdale's The Outlet, “Everything is not a-okay” New Logo for Macy's

(Est. 1858) "Macy's, Inc. is one of the nation's premier retailers with fiscal 2018 sales of $24.971 billion and approximately 130,000 employees. The company operates approximately 680 department stores under the nameplates Macy's and Bloomingdale's, and approximately 190 specialty stores that include Bloomingdale's The Outlet, Bluemercury, and Macy's Backstage. Macy's, Inc. operates stores in 43 states, the District of Columbia, Guam and Puerto Rico, as well as macys.com, bloomingdales.com and bluemercury.com. Bloomingdale's stores in Dubai and Kuwait are operated by Al Tayer Group LLC under license agreements. Macy's, Inc. has corporate headquarters in Cincinnati, Ohio, and New York, New York."

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Macy's New Logo for Macy's Logo, before and after. New Logo for Macy's Overlay comparison.

Opinion
In another unceremonious large retailer logo update (see yesterday’s Nordstrom post), Macy’s has updated its logo with a few, mostly positive tweaks that improve what’s a so-so logo. The two stars are made bigger with the red one now neatly aligning with the x-height and the black one having more space to exist above and between the “y” and ”s” — which at this point is pretty far from acting like an apostrophe anymore although I don’t think it really matters at this point whether the name "Macy’s" is a plural of Macy or that it belongs to Macy. The typography has been made bolder and its tracking loosened, both of which are good moves. The one fully infuriating thing is the lack of overshoot in the curves that makes the “a” look so bad — and the rest of the letters in a domino effect once you see the issue — as its stem is the exact height of the bowl, which is a cardinal sin in type design. It’s such an easy thing to get right — and to, ahem, fix — that it makes the error much more painful to see. Overall, if one is able to overlook this, the logo has evolved in a positive direction.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/QRlgJc1uKvk/new_logo_for_macys.php https://www.underconsideration.com/brandnew/archives/new_logo_for_macys.php Thu, 22 Aug 2019 04:43:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_macys.php
Categories: News

Reviewed: New Logo and Identity for Thrive Media Group by Ahoy

Thu, 08/22/2019 - 11:56
Established in 2002 and previously named Add Media Group, Thrive Media Group is a digital marketing company based in Altrincham, a town near Manchester, UK. With 130 employees, Thrive Media Group helps over 4,000 clients to "accelerate business growth online" with a combination of services “From the Inside Out” New Logo and Identity for Thrive Media Group by Ahoy

Established in 2002 and previously named Add Media Group, Thrive Media Group is a digital marketing company based in Altrincham, a town near Manchester, UK. With 130 employees, Thrive Media Group helps over 4,000 clients to "accelerate business growth online" with a combination of services offered through four individual brands within the group. From SEO optimization, to search ads, to paid social content, to geo-targeted marketing, the company works mostly with SMEs (small to medium enterprises). With the recent name change, Thrive Media Group introduced a new identity designed by Manchester-based Ahoy.

The digital marketing landscape is crowded with brands that have little differentiation in offering or identity, on the surface it can appear dry and technical. To stand out we took a more emotive approach. Our focus was representing Thrive's passion for their work and the results it can generate through optimism and progression.

We created a logo comprised of four corners that point out into all frontiers. It becomes a wider identity device through motion. The word Thrive is organic in nature. This theme flows through the identity into imagery that imbues the logo.Ahoy project page New Logo and Identity for Thrive Media Group by Ahoy Logo. New Logo and Identity for Thrive Media Group by Ahoy Icon animation.

If the old logo looks like nothing but text on a website that's because it was. There was no official logo so what I put in the "before" box barely qualifies as a logo but, still, it's good to show where the company is coming from. The new logo features a very commanding icon with some sharp angles and corners through a set of triangles arranged in a kaleidoscopic-like composition. Following the triangles from the center out, the icon has a nice, subtle implication of growth and expansion. It also has a slight evil-corporation-from-a-movie vibe, perhaps mostly because of the size relationship with the wordmark, yielding a large overpowering icon -- which we'll get back to below. The wordmark is typeset in Cooper Hewitt, the open source font designed by Chester Jenkins commissioned by Pentagram for the Cooper-Hewitt, which I often try to use but almost always think "This looks like the Cooper Hewitt". In this logo (and identity), though, they were able to make it less Cooper Hewitt-y and it works well with the icon.

Five key themes (Growth, Discovery, Reassurance, Energy and Vision) underpin the identity, speaking to different audiences at different stages of the purchase pipeline. The straplines developed along side the tone of voice correlate directly with the imagery they support.Ahoy project page New Logo and Identity for Thrive Media Group by Ahoy Taglines, directly related to the imagery. New Logo and Identity for Thrive Media Group by Ahoy Icon with imagery. Your browser does not support the video tag. Icon with imagery, animated.

The icon is then infused with some moody imagery and the kaleidoscope effect is turned up to, if not 11, a solid 8, creating some great compositions that blend very nicely against the all-black backgrounds, which is another thing I love about this identity, that it avoids the typical happy colors.

New Logo and Identity for Thrive Media Group by Ahoy Brand proposition. New Logo and Identity for Thrive Media Group by Ahoy Guidelines. New Logo and Identity for Thrive Media Group by Ahoy Website on mobile. New Logo and Identity for Thrive Media Group by Ahoy Business cards. New Logo and Identity for Thrive Media Group by Ahoy Covers.

Not a whole lot of applications but the two above -- business cards and covers -- are so good, literally bursting with energy while also looking very business-oriented. Overall, this has a great mix of emotion through the imagery and logic through the geometric icon and pared down typography that makes Thrive Media Group look much more interesting and layered than other digital marketing businesses.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VI4l7HeQbJc/new_logo_and_identity_for_thrive_media_group_by_ahoy.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_thrive_media_group_by_ahoy.php Thu, 22 Aug 2019 04:01:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_thrive_media_group_by_ahoy.php
Categories: News

Spotted: New Logo for Instabug done In-house

Wed, 08/21/2019 - 20:55
New Logo for Instabug done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ys_xT7MyH80/new_logo_for_instabug_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_instabug_done_in_house.php Wed, 21 Aug 2019 12:12:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_instabug_done_in_house.php
Categories: News

Spotted: New Logo for East Midlands Railway​

Wed, 08/21/2019 - 20:55
New Logo for East Midlands Railway​ Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/5i1ti7z_bw4/new_logo_for_east_midlands_railway.php https://www.underconsideration.com/brandnew/archives/new_logo_for_east_midlands_railway.php Wed, 21 Aug 2019 12:09:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_east_midlands_railway.php
Categories: News

Linked: Best Proprietary Font Ever

Wed, 08/21/2019 - 17:55
Good Type Foundry has customized its own Adieu to have a "tails" style for Smalls, a custom cat food delivery service. Best Proprietary Font Ever Visit Link Good Type Foundry has customized its own Adieu to have a "tails" style for Smalls, a custom cat food delivery service. http://feedproxy.google.com/~r/ucllc/brandnew/~3/w-sucpqdA4k/best_proprietary_font_ever.php https://www.underconsideration.com/brandnew/archives/best_proprietary_font_ever.php Wed, 21 Aug 2019 05:41:30 -0600 https://www.underconsideration.com/brandnew/archives/best_proprietary_font_ever.php
Categories: News

Noted: New Logo for Nordstrom

Wed, 08/21/2019 - 17:55
(Est. 1901) "Nordstrom, Inc. is a leading fashion retailer offering compelling clothing, shoes and accessories for men, women and kids. Since 1901, we've been committed to providing our customers with the best possible service--and to improving it every day. This commitment has taken us from “A ’Strom is Brewing” New Logo for Nordstrom

(Est. 1901) "Nordstrom, Inc. is a leading fashion retailer offering compelling clothing, shoes and accessories for men, women and kids. Since 1901, we've been committed to providing our customers with the best possible service--and to improving it every day. This commitment has taken us from a small Seattle shoe shop to the leading fashion retailer we are today. We're proud to serve customers in 40 states and Canada. Customers are served at 118 full-line stores in the U.S., Canada and Puerto Rico, 250 Nordstrom Rack locations, six Trunk Club clubhouses--a personalized styling service, three Jeffrey boutiques, two clearance stores and three Nordstrom Local service concepts. We also serve customers online in 96 countries through Nordstrom.com. We believe fashion is a business of optimism and in that spirit, we continue to grow and evolve. Free shipping and free returns, mobile shopping and exciting new retail partnerships offer us continued opportunities to serve more customers in more ways with a fresh, relevant shopping experience and inspiring style. Fashion changes. Shopping changes. Our commitment to happy customers doesn't."

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Nordstrom Logo. New Logo for Nordstrom 'Historical Nordstrom Logo' Print Dish Towel that shows a similar logo. Pointed out by BN reader Theodore Bouloukos. New Logo for Nordstrom Closest thing I could find to an application.

Opinion
Without any fanfare and most likely leading up to the opening of its new flagship store in New York this October, Nordstrom has introduced a revised logo. My one-word review would be: Okay. To expand on that because no one is here for one-word reviews: I think both before and after logos are equally acceptable and, to a certain, relative degree, the change is so subtle most people will not even notice so it will be business as usual. Preference-wise, I do like the new one better, mostly because of the fun contrast between the round “O”s and the rest of the condensed letters. The Art Deco Lite aesthetic has a nice glamour to it, which is something that the Optima-esque previous version was able to do in a different lifetime, when Optima signified fashion and luxury. It will be interesting to see how this plays out in application once the store opens… whether it remains demure and quiet or whether they turn up the volume visually for something more fashion-forward. To be continued… Maybe. For now, I’m on board with the evolution.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/zyie7mCgRWI/new_logo_for_nordstrom.php https://www.underconsideration.com/brandnew/archives/new_logo_for_nordstrom.php Wed, 21 Aug 2019 05:22:55 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_nordstrom.php
Categories: News

Reviewed: New Logo and Identity for BEAD by UnderConsideration

Wed, 08/21/2019 - 14:55
Established in 2006 the Bloomington Entertainment & Arts District (BEAD) is a state-designated cultural district and city-led economic development project that supports the galleries, performing arts venues, public parks, hotels, and nearly 100 restaurants and more than 100 specialty shops spread across 60 city blocks “Every Which Way” New Logo and Identity for BEAD by UnderConsideration

Established in 2006 the Bloomington Entertainment & Arts District (BEAD) is a state-designated cultural district and city-led economic development project that supports the galleries, performing arts venues, public parks, hotels, and nearly 100 restaurants and more than 100 specialty shops spread across 60 city blocks in the heart of downtown Bloomington, IN. Being a small city, almost everything that happens here, happens downtown, which is basically the purview of the BEAD so all the great restaurants, stores, bars, and venues are related to the BEAD, making it a fairly intrinsic part of what makes Bloomington, Bloomington. Earlier this year, the BEAD introduced a new identity designed by local firm, us.

My usual nota bene about posting our own work: Under normal circumstances, given the size of the client, this project would have been possibly posted in the Noted or even Spotted sections if it had not been designed by us. It is posted in the Reviewed section NOT because it was designed by us nor because we think it's the greatest thing on Earth but because we want to put ourselves in the same, relatively high-visibility situation that Brand New puts Reviewed projects in. This project is, in no way, offered as a "This is how it's done" but as "This is how we did it, for this client". This isn't meant to be used as a self-promotion effort either of using our own platform to push our own work but to give all readers the opportunity to put our work through the same level of scrutiny we put other projects through -- it's only fair!

New Logo and Identity for BEAD by UnderConsideration Samples of the OLD identity.

When we moved to Bloomington over two years ago, the downtown area had a few scattered banners with the BEAD logo and messaging and from the beginning it struck us how disparate these were from how much more engaging and charming downtown was. The logo had many problems, starting with the difficulty of deciphering the icons' posterized artwork in black against relatively dark colors and, once you did, you realized how unrelated they were in both execution and message. The color palette was a little painful and dated too. The icons in the logo extended to a larger set of icons that were presented in the walking map at a time where there was a clearer division of what kinds of business existed in specific areas, which has since evolved to be more varied. What the logo did very well, though, was establish "The BEAD" as an entity, thanks in part to how large it was in the logo. The BEAD acronym came about partly because the boundaries of the district form a bead-like shape. When the city announced a request for quotations we jumped on the opportunity to help our charming little town improve on its design.

Your browser does not support the video tag. Logo reveal animation. The arrows in the BEAD logo are based on the shapes of the city's logo. New Logo and Identity for BEAD by UnderConsideration Logo.

What's great about the district is that it literally resides at the center of the city, so people from all points -- North, South, East, West, and everything in between -- convene in this relatively small area and then are able to disperse in any direction to eat, drink, socialize, shop, and/or enjoy live performances. This notion that people come from everywhere and, once here, can go anywhere, is what prompted us to use arrows -- lots of them -- to convey the vibrancy of the district. Since the BEAD is a City of Bloomington initiative, we found it fortuitous that the city's own logo had the beginnings of some arrow shapes, just waiting to be uncovered, so the structure and proportions of the BEAD arrows come directly from the city's logo. We arranged the arrows in a diamond shape to allude to the boundaries of the district, which form a similar shape.

The "BEAD" within the arrows is typeset in Morl Sans for no philosophical reason other than it had the right thickness, width, and generic-ness that we were after as something that would pair well with the arrows' weight and construction. For the full name we wanted something to contrast the condensed "BEAD" and we selected GT Eesti for no philosophical reason other than it felt like Bloomington: modest, relatively quiet but with a quirky personality. The latter we saw reflected in Eesti's funky M"s . It was a hard set of words to work with and after trying many combinations, a fully justified approach ended up being the most useful -- we do realize "BLOOMINGTON" feels looser but I think we arrived at fairly decent range of letter-spacing.

New Logo and Identity for BEAD by UnderConsideration Color variations. They'll probably never use even a quarter of these but it's nice to know they could if they wanted to.

The color palette is very much on purpose in line with some of the fintech/startup-y palettes we've been seeing recently as a way of quickly signaling to the town that this iteration of BEAD is bold, vibrant, and new. It wasn't completely random or gratuitous though: both the purple and red were in the previous logo and the light and dark blue are in reference to the city's blue logo.

Your browser does not support the video tag. Logo animation. New Logo and Identity for BEAD by UnderConsideration Logo in arrow configurations that can point up, down, left, and right.

One of the reasons we wanted the full name justified was so that we could do the above... creating a set of large arrows -- well, chevrons -- by anchoring the full name around the four sides of the BEAD/arrow logo. The chevrons can then be used as actual directional prompts when used in city banners or construction walls or simply to point at information within a layout.

New Logo and Identity for BEAD by UnderConsideration Arrow patterns that can point to specific streets or landmarks. New Logo and Identity for BEAD by UnderConsideration Badge-like version of the logo.

The need for stickers for businesses in the district to show their allegiance by placing them on their entrance, led us to this badge-like version of the logo where we did some more tricky letter-spacing to wrap the full name around the arrows which creates a nice, tight unit and that also allows the BEAD to start to be recognized for its diamond shape. It also turned out to make a killer pattern.

New Logo and Identity for BEAD by UnderConsideration Badge pattern that can work on white and dark blue backgrounds. New Logo and Identity for BEAD by UnderConsideration Another pattern, based on the logo, multiplying the arrows like crazy. It can work in any of the color combinations on white and dark blue backgrounds.

Both us and the client enjoy patterns so we made more.

New Logo and Identity for BEAD by UnderConsideration Identity elements. New Logo and Identity for BEAD by UnderConsideration Website.

We designed a very simple one-page website as most of the hardcore information lives within the city's website, so this is literally a landing page to quickly highlight what the BEAD is about.

New Logo and Identity for BEAD by UnderConsideration Stickers. New Logo and Identity for BEAD by UnderConsideration Stack of stickers. New Logo and Identity for BEAD by UnderConsideration Stickers, stuck. New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration Series of banners for the town square (directly above) and the main arteries of the district. New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration Banners, IRL.

To launch the new identity, the city used most, if not all, of the street posts available for banners to highlight the areas that the district covers. The banners in the main square were designed to be "brand" banners while three other sets that ran across the main arteries of the district, highlighted specific businesses and amenities that you could find on each one. The list of "possibilities" is typeset in the same font size and line-height as the wordmark so the banners build up to the full name.

New Logo and Identity for BEAD by UnderConsideration One-off swag. Now accepting modeling gigs. (And, yes, the expressions are ironically over-serious because, well, look at that get-up.)

With so many patterns in play we couldn't resist producing some one-off prototypes at Print All Over Me and strutting around town with them. Aside from personal amusement, the idea for this was that the BEAD could get a mannequin, dress it up in BEAD garb, and have different businesses host it. The idea remains to be implemented in action.

New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration Swag close-ups.

In the end, our hope is that we have created something that conveys the vibrancy of the district while providing the BEAD with a more robust presence so that Bloomington's residents will more clearly associate the BEAD's efforts with how much they are enjoying their time spent in the district day in and day out.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/806YNHZL6dk/new_logo_and_identity_for_bead_by_underconsideration.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bead_by_underconsideration.php Wed, 21 Aug 2019 04:11:34 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bead_by_underconsideration.php
Categories: News

Spotted: New Logo for Bjango done In-house

Tue, 08/20/2019 - 20:55
New Logo for Bjango done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TDHx6r--Ers/new_logo_for_bjango_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_bjango_done_in_house.php Tue, 20 Aug 2019 12:29:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_bjango_done_in_house.php
Categories: News

Spotted: New Logo for Christy White Associates by MiresBall

Tue, 08/20/2019 - 20:55
New Logo for Christy White Associates by MiresBall Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7jJXsKVvmdY/new_logo_for_christy_white_associates_by_miresball.php https://www.underconsideration.com/brandnew/archives/new_logo_for_christy_white_associates_by_miresball.php Tue, 20 Aug 2019 12:13:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_christy_white_associates_by_miresball.php
Categories: News

Linked: Branding Blocks

Tue, 08/20/2019 - 17:55
Yunke Xiao, a graduate student of SVA's MPS Branding program, is turning brands into cubes with the purpose being "to reveal the value of a brand's visual identity system and to reveal the brands' iconic assets." (A longer chart after the jump.) Branding Blocks Visit Link Yunke Xiao, a graduate student of SVA's MPS Branding program, is turning brands into cubes with the purpose being "to reveal the value of a brand's visual identity system and to reveal the brands' iconic assets." (A longer chart after the jump.) Branding Blocks http://feedproxy.google.com/~r/ucllc/brandnew/~3/X7QHUvZv6ok/branding_blocks.php https://www.underconsideration.com/brandnew/archives/branding_blocks.php Tue, 20 Aug 2019 08:05:43 -0600 https://www.underconsideration.com/brandnew/archives/branding_blocks.php
Categories: News

Noted: New Logo and Identity for Producteurs de Cidre du Québec by lg2

Tue, 08/20/2019 - 17:55
(Est. 1992) "Producteurs de cidre du Québec (Association of Quebec cider producers) is an organization that now has 60 members whose mission is to bring Quebec cider producers together in order to promote their collective interests and to develop and promote Quebec Cider. Its members “How do you like them Pommes?” New Logo and Identity for Producteurs de Cidre du Québec by lg2

(Est. 1992) "Producteurs de cidre du Québec (Association of Quebec cider producers) is an organization that now has 60 members whose mission is to bring Quebec cider producers together in order to promote their collective interests and to develop and promote Quebec Cider. Its members include just as many new cider houses as leaders and pioneers of the industry."

Design by
lg2

Related links
lg2 project page

Relevant quote
To illustrate cider’s uniqueness, the Producteurs de cidre du Québec unveiled a bolder platform, featuring bright colours and dynamic shapes. The new logo is classic and timeless, serving as an anchor for the playful graphics around it that always seem just slightly... off.

The unique variety of Quebec ciders are also represented by new imagery that reveals the five main categories of cider: still/flat cider, effervescent cider, fire cider, ice cider and rosé cider.

Images (opinion after)

New Logo and Identity for Producteurs de Cidre du Québec by lg2 Logo. Your browser does not support the video tag. Logo animation with animated backgrounds. New Logo and Identity for Producteurs de Cidre du Québec by lg2 Business cards. New Logo and Identity for Producteurs de Cidre du Québec by lg2 Stationery. New Logo and Identity for Producteurs de Cidre du Québec by lg2 Posters. New Logo and Identity for Producteurs de Cidre du Québec by lg2 Totes. New Logo and Identity for Producteurs de Cidre du Québec by lg2 Glass.

Opinion
The old logo was painfully bad, with an apple sort of puking a big drop of cider to form the tittle of the “i” on top of a ghastly sans serif. The new logo is so much infinitely better. Visually, yes, it forms a minimalist apple, and that’s all nice but what I like most is the arrangement of the name in a circle as a subtle way to convey forming a group, an association, and banding together. I really like that the apple stem is not dead center, which in turn allows “CIDRE” to be centered. I would have personally used a less Helvetica-ish typeface but this works. The illustrations are very, very random and, while fun, I think I would have preferred something a little more on topic, even if it were cliché illustrations of apples. Assuming the illustrations are right, the applications are engaging with the logo and type interacting by layering above and under them. Overall, if I were a cider producer I would totally join this association vs. keeping my cider all to myself from the old version.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7J_ocQjJDHw/new_logo_and_identity_for_producteurs_de_cidre_du_quebec_by_lg2.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_producteurs_de_cidre_du_quebec_by_lg2.php Tue, 20 Aug 2019 07:43:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_producteurs_de_cidre_du_quebec_by_lg2.php
Categories: News

Pages

Inspiration