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Linked: Can your Can do this?

Tue, 07/02/2019 - 17:01
Miller Lite created 200 limited-edition cans that double as a controller compatible with Macs and PCs for any 10-button game. Can your Can do this? Visit Link Miller Lite created 200 limited-edition cans that double as a controller compatible with Macs and PCs for any 10-button game. http://feedproxy.google.com/~r/ucllc/brandnew/~3/PS6SIC7kVx4/can_your_can_do_this.php https://www.underconsideration.com/brandnew/archives/can_your_can_do_this.php Tue, 02 Jul 2019 06:16:18 -0600 https://www.underconsideration.com/brandnew/archives/can_your_can_do_this.php
Categories: News

Noted: New Logo for Cinépolis

Tue, 07/02/2019 - 17:01
(Est. 1971) "Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world's 4th largest movie theater circuit, operating 718 cinema complexes, 5,812 screens and over 1,018,724 seats across 14 countries worldwide. It was the “C the Light” New Logo for Cinépolis

(Est. 1971) "Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world's 4th largest movie theater circuit, operating 718 cinema complexes, 5,812 screens and over 1,018,724 seats across 14 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theaters, establishing the first luxury theater experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 37,900 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come."

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Cinépolis Logo. New Logo for Cinépolis Monogram. Logo animations. Lots of. New Logo for Cinépolis New Logo for Cinépolis A few samples of new signage gathered on Google Images. Image directly above sent in by BN reader Mario.

Opinion
Cinépolis was the first major multiplex we got in Mexico City and I remember it being a huge deal and perhaps that makes me nostalgic for the old logo more than it should. Still, five strips of film yielding a star in the negative space is kind of dope, in an old-school-logo kind of way but, yeah, a fairly outdated concept now, especially as Cinépolis grows in such an insane way. I remember seeing a Cinépolis in New York (on 23rd street) a few years ago and being literally shocked, now there is one in Bahrain too, among other insane places where few other Mexican brands have expanded too. Anyway, I digress. The new logo is boring and generic but probably necessarily so in order to fit in as many markets as possible. I’m not defending it, and I wish it were a more interesting logo, but I can see the benefit of it being what it is. The “C” is meant to be a projection, I’m guessing and I suppose it’s fine. In some weird praise, I like the accent over the “e” but it doesn’t really have any relationship with anything else. When the monogram and wordmark are used together it looks really lame as the initial of the name simply gets repeated larger above it. The animations, I get that they can be used to fit different movie genres or seasons but they are a flex in every possible direction and lack any kind of cohesive conceptual or graphic premise to tie them together. The opening animation of the logo with the light peering through is the most interesting part. Signage applications are probably at the mercy of each location and what can be done but, in general, they feel a little cheap. Overall, a fine but somewhat sad redesign.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hQDhY3Mluwk/new_logo_for_cinepolis.php https://www.underconsideration.com/brandnew/archives/new_logo_for_cinepolis.php Tue, 02 Jul 2019 05:54:27 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_cinepolis.php
Categories: News

Reviewed: New Logo and Identity for Right to Dream by Pupila

Tue, 07/02/2019 - 14:01
Established in 1999, Right to Dream is an academic and elite football academy based in Ghana that prepares its students through a development model comprised of three core areas: football, education, and character. What started as a single dusty soccer pitch is now a facility “A Star is Born” New Logo and Identity for Right to Dream by Pupila

Established in 1999, Right to Dream is an academic and elite football academy based in Ghana that prepares its students through a development model comprised of three core areas: football, education, and character. What started as a single dusty soccer pitch is now a facility with eight grass pitches, dormitories, gymnasium, and even a LEGO Innovation Studio. Currently, there are 95 boys and girls from across West Africa on full scholarship at the Academy with the opportunity to access two main graduate pathways: professional football or student-athlete scholarships to the US and UK. In the last decade, over 40 of their graduates have secured student-athlete scholarships to the U.S. and more than 30 have become professional footballers. Right to Dream Group has an office in the U.S. where they support the students that come over and they are also the owners of Danish Superliga club, FC Nordsjaelland (FCN), creating a stronger segue from the academy to the professional sports world. Recently, Right to Dream introduced a new identity designed by San Jose, Costa Rica-based Pupila.

Sometimes it seems as if the few people who actually try to achieve change for good... just got everything against them. For over two decades now, the Right to Dream Academy in Ghana has been fighting against the most unimaginable odds to inspire and achieve change through the passion of football. From small communities to big cities and entire nations in West Africa, they're focused on their purpose: To develop the future African leaders of tomorrow through the combination of education, their passion for the beautiful game, and most importantly, through a strong and committed character development program.

As we got closer to the brand, we started to understand that this was something way bigger than just another football academy, we defined it as a transformative movement. Thanks to an old friend @sebmoruah who involved us, and gave us the opportunity to rethink the identity, to actually fly to Ghana, to get involved with the kids, staff and owners and, finally to design a more new visual language that actually translates the unique and truly inspiring work of Right to Dream.Pupila provided text New Logo and Identity for Right to Dream by Pupila Organization chart. New Logo and Identity for Right to Dream by Pupila Primary logo. New Logo and Identity for Right to Dream by Pupila Badge logo. New Logo and Identity for Right to Dream by Pupila Color variations. New Logo and Identity for Right to Dream by Pupila Academy logo. New Logo and Identity for Right to Dream by Pupila Ripple effect. Your browser does not support the video tag. Logo animation.

The old logo is ripe for plenty of sarcasm and graphic snobbery put-downs but, like the dusty soccer pitch they started with, this organization did what it could with what it had and succeeded -- and that deserves respect. The old logo wasn't "good" by traditional design standards but it definitely exuded personality and grit, which, really, is more than we can say for a lot of today's logos and the new logo could have easily faced the same fate as these -- instead, a great new icon leads the organization's efforts. While a star and a human sprite are fairly cliché and generic, they have combined the two in a really fantastic way. The thick stroke goes seamlessly from pointy to curvy and the overlap effect even creates a ribbon effect reminiscent of the AIDS (and other important causes) ribbon. The pointy insides and flat outsides of the star is a great solution that keeps the icon from looking like an army-esque mark. The supporting device of the ripple effect is fun and energetic -- I like the sharp-corner version better than the rounded-corner version in the Academy logo but both are good. The wordmark, set in FF Super Grotesk, is a great bridge between academics and athletics, looking serious but featuring some subtle spiky angles. (It also reminds me of Kabel, which is secretly one my guilty typographic pleasures.) It seems like a weird thing to praise but I really like that the color palette is red, black, and white instead of all the random colors ever as is so common now.

New Logo and Identity for Right to Dream by Pupila Posters. New Logo and Identity for Right to Dream by Pupila Banners. New Logo and Identity for Right to Dream by Pupila Instagram. New Logo and Identity for Right to Dream by Pupila "Share Love" messaging. New Logo and Identity for Right to Dream by Pupila New Logo and Identity for Right to Dream by Pupila New Logo and Identity for Right to Dream by Pupila Ads.

The applications are fine... FF Super Grotesk does a surprisingly good job in establishing a recognizable identity -- especially with those "E"s. I'm not super crazy about the grunge effect on some of the typography but I'll admit it looks really great on that "SHARE LOVE" image.

New Logo and Identity for Right to Dream by Pupila Ball. New Logo and Identity for Right to Dream by Pupila Hoodie. New Logo and Identity for Right to Dream by Pupila Badge on shirt. New Logo and Identity for Right to Dream by Pupila Training kit. New Logo and Identity for Right to Dream by Pupila Flag. New Logo and Identity for Right to Dream by Pupila New Logo and Identity for Right to Dream by Pupila New Logo and Identity for Right to Dream by Pupila IRL in Ghana.

In the end, the strength of the icon is what carries -- nay, propels -- this forward. Not only does it look great on whatever you put it on but, more importantly, it creates an instant bond between those wearing it. A great job for a great cause.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZoqRE-OS-LM/new_logo_and_identity_for_right_to_dream_by_pupila.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_right_to_dream_by_pupila.php Tue, 02 Jul 2019 04:51:55 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_right_to_dream_by_pupila.php
Categories: News

Spotted: New Logo for De Rosa

Mon, 07/01/2019 - 19:59
New Logo for De Rosa Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/s1CoKOaD2P0/new_logo_for_de_rosa.php https://www.underconsideration.com/brandnew/archives/new_logo_for_de_rosa.php Mon, 01 Jul 2019 12:18:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_de_rosa.php
Categories: News

Spotted: New Logo for Fastmail

Mon, 07/01/2019 - 19:59
New Logo for Fastmail Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/LqwQ03SoEu4/new_logo_for_fastmail.php https://www.underconsideration.com/brandnew/archives/new_logo_for_fastmail.php Mon, 01 Jul 2019 12:10:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_fastmail.php
Categories: News

Announced: First Round 2019 - Chicago: Tickets Available

Mon, 07/01/2019 - 19:59
First Round -- a one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects -- is coming to Chicago, IL! Tickets are now available for the event on September 13, 2019, at Venue SIX10 on South Michigan “Early-bird Prices will End August 2”  Tickets Available

First Round -- a one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects -- is coming to Chicago, IL! Tickets are now available for the event on September 13, 2019, at Venue SIX10 on South Michigan Avenue. Early-bird pricing ends Friday, August 2.

400 seats available -- buy tickets here!

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jjt7kCzHEyI/first_round_2019_-_chicago_tickets_available.php https://www.underconsideration.com/brandnew/archives/first_round_2019_-_chicago_tickets_available.php Mon, 01 Jul 2019 10:45:41 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2019_-_chicago_tickets_available.php
Categories: News

Linked: Too Much Pride?

Mon, 07/01/2019 - 16:59
It was kind of cool when two or three big companies switched their logo to display a rainbow for Pride month but with everyone doing it now, is it an empty gesture? Too Much Pride? Visit Link It was kind of cool when two or three big companies switched their logo to display a rainbow for Pride month but with everyone doing it now, is it an empty gesture? http://feedproxy.google.com/~r/ucllc/brandnew/~3/mRGnU1vmG6Y/too_much_pride.php https://www.underconsideration.com/brandnew/archives/too_much_pride.php Mon, 01 Jul 2019 08:29:53 -0600 https://www.underconsideration.com/brandnew/archives/too_much_pride.php
Categories: News

Noted: New Name, Logo, and Identity for Lumyna by Dragon Rouge

Mon, 07/01/2019 - 16:59
(Est. 2007, previously CM Investment Solutions Limited) "Since 2007 Lumyna has been providing clients with leading investment solutions to meet their diverse needs. At the core of this offering is our pioneering and market-leading Alternative UCITS funds platform - Lumyna Funds; bringing the best of “Let There Be Lumyna” New Name, Logo, and Identity for Lumyna by Dragon Rouge

(Est. 2007, previously CM Investment Solutions Limited) "Since 2007 Lumyna has been providing clients with leading investment solutions to meet their diverse needs. At the core of this offering is our pioneering and market-leading Alternative UCITS funds platform - Lumyna Funds; bringing the best of the alternative investment universe to the regulated and liquid UCITS marketplace. Our business began over a decade ago under the guidance of Merrill Lynch. We recognised then the huge structural shift in investment markets that was about to take place, and anticipating this partnered with our first leading hedge fund, Marshall Wace, to launch one of the very first 'Alternative' UCITS funds in November 2007. The business grew and developed under the ownership of Bank of America. Partnerships with AQR, York Capital and others soon followed.In November 2018 the latest stage of our evolution began, as the business was acquired by the Generali Group. The acquisition forms an important step in the build-out of Generali Group's multi-boutique growth strategy. For our clients the acquisition provides a continuity of the existing fund range; the assurance of service from the existing team of investment professionals; and the confidence brought by the backing of one of the largest Insurance and Asset Management companies in Europe. The new name, Lumyna, represents the renewed pioneering spirit we bring to the market, alongside the institutional controls and processes that has helped us become the largest Alternative UCITS funds platform and win multiple awards over the past decade."

Design by
Dragon Rouge

Related links
Dragon Rouge press release

Relevant quote
Lumyna’s ambition is to redefine the alternative investments landscape by championing the creative tensions of the expertise necessary, and the brand captures this sense of tension between characteristics like structure and flexibility, analysis and creativity, and logic and imagination. It’s a unique combination of complementary skills that was the bedrock of CMISL’s success over the past decade and that will form the foundations for delivering on new and innovative solutions to its clients over the next period of our growth.

This thinking provides the foundations for delivering value that is captured in the name itself. “Lumyna” is derived from the concept of “illumination” in three ways: to add knowledge, understanding and meaning; to make something appear clearer and more vivid; and to brighten and add colour. This benefit really drove the creative development, and the brand identity provides a strong, compelling platform to tell this story for both clients and partners.

Images (opinion after)

New Name, Logo, and Identity for Lumyna by Dragon Rouge Logo. New Name, Logo, and Identity for Lumyna by Dragon Rouge Logo with burst. Different bursts. Your browser does not support the video tag. Logo and burst animations. New Name, Logo, and Identity for Lumyna by Dragon Rouge Guidelines. New Name, Logo, and Identity for Lumyna by Dragon Rouge Business cards. New Name, Logo, and Identity for Lumyna by Dragon Rouge Stationery. New Name, Logo, and Identity for Lumyna by Dragon Rouge Folder. New Name, Logo, and Identity for Lumyna by Dragon Rouge Brochure. New Name, Logo, and Identity for Lumyna by Dragon Rouge Social media.

Opinion
Not much point in dwelling about the old logo as it was more of a long department name set in the corporate font. The new name is alright… it does have a slightly pretentious corporate tinge with the whole “luminous” thing but I guess corporate gonna corporate. The one nice thing about the name is that it lends itself to a heavy angled approach given that all the letters in “MYNA” have strong diagonals. The cropped “A” is interesting, and it works best when one of the magic visual “bursts” emanates from it (as seen in the animation) but on its own it feels as if the logo literally got cropped. If one (or ideally more) of the letters in the logo had a similar treatment I think the effect would go over better. The bursts of stuff are cool — I like the gradients better than the more literal water/oil drops or exploding powders. The applications are fine — again, I react better to the gradients than the photographic stuff — and overall exude corporate-financial-ness. The accompanying serif is nice on its own and sort of works well on the website, but on the images above, it doesn’t quite gel. Overall, an effusive, decent corporate identity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/i37ejc6f7eE/new_name_logo_and_identity_for_lumyna_by_dragon_rouge.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_lumyna_by_dragon_rouge.php Mon, 01 Jul 2019 06:26:13 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_lumyna_by_dragon_rouge.php
Categories: News

Reviewed: New Logo and Identity for Trulia by Design Studio

Mon, 07/01/2019 - 13:59
Established in 2005, Trulia is a "home and neighborhood site for homebuyers and renters", providing not only the usual listings for properties available for sale and rent but adding a component of neighborhood-specific information like commute times, reported crime, schools, nearby businesses, and more. Based “Welcome to the Nabe” New Logo and Identity for Trulia by Design Studio

Established in 2005, Trulia is a "home and neighborhood site for homebuyers and renters", providing not only the usual listings for properties available for sale and rent but adding a component of neighborhood-specific information like commute times, reported crime, schools, nearby businesses, and more. Based in San Francisco, CA, Trulia grew on its own, went public in 2012, and was acquired by competitor Zillow in 2015, but remains as its own independent brand. Doubling down on its neighborhood focus, Trulia last week introduced a new identity designed by DesignStudio.

We set out to become an online real estate destination that would give you more than the cross-streets, coordinates, or living room photos, and meet these deep-seated, emotional consumer needs around neighborhood. We crystallized these aspirations in a new belief and mission which functions as the North Star for the company, to help guide our actions at every level of the business and provide an unexpected, yet welcome, experience for our consumers.Trulia Medium post New Logo and Identity for Trulia by Design Studio Trulia's new belief and mission. New brand video.

Since buying homes is not something I do often, nor do I have that punishing urge to browse through listings I can't afford as some people do, I couldn't tell you the differences between any of the main real estate listings, be it Trulia, Zillow, Realtor.com, or Redfin. I didn't even know Trulia was part of Zillow and the only relevant thing I can say about any of these is that I know Elizabeth Banks reps Realtor.com but that's pretty much useless information. The point of this paragraph is that Trulia, recognizing the lack of distinction, is smartly doubling down on this whole "neighborhood" approach that even if other sites offer similar data, being known as the neighborhood-specific website can help Trulia become more of a conscious destination for users.

With our new mission, the old map marker logo was no longer relevant or representative of who we are as a brand. Our new logo embodies the idea that when diverse elements fit together in unexpected ways you create a sense of harmony and balance. We needed this logo to not just represent the sense of diversity and uniqueness that people love about their neighborhoods, but also be a modern symbol for the future of Trulia.

The wordmark is made up of different letterforms that juxtapose each other -- the structural qualities of the 'r' the 'l' and the 'i', mixed in with the open, organic feeling of the 'a' and the smile of the 'u', are reminiscent of the old buildings, new shops, the art, the vibrancy of life, that are interspersed together in neighborhoods across the country. Our new logo ultimately represents the ideals and aspects of 'neighborhood' that we believe to be inherently genuine and human.Trulia Medium post New Logo and Identity for Trulia by Design Studio Logo. When creating a custom logo we wanted to represent the unique stories and personality that Trulia embodies, designing a wordmark logo that communicates the brand name confidently and distinctly. Custom characters echo the diversity found in our neighborhoods.Design Studio project page New Logo and Identity for Trulia by Design Studio On different colors.

Any logo with a map marker icon is pretty much doomed to be interchangeable with any other logo that uses one, no matter how clever, relevant, or nicely executed. To boot, Trulia's old map marker icon was, simply, lame. The color green was good, though, and in my mind it's the one thing I associated with the brand -- more than the marker -- and I'm surprised they dropped the green altogether as it was a good differentiator between them and Zillow's blue and Realtor.com's red. The new logo is a custom geometric sans-slash-slab that starts to slowly break out of the completely pared-down geometric sans serif trend and imbues some quirks into the letterforms, like the notch on the "r" and the zig-zaggy structure of the "i". It's not a logo that I love but, at this point, anything that adds some personality to a wordmark gets my appreciation. And, as it happens, I do like the new logo. I wish the "u" had something -- I'm not sure why it doesn't have a stem as it would work better with the rest of the letters. Overall, though, it has just enough personality to eventually become a more recognizable wordmark.

We set out to shape a dynamic identity around the new brand strategy and values. We created a vibrant visual language inspired by map iconography and neighborhood geographies.

We designed bold, simple, and unique icons that evoke a charming quirkiness. The identity represents this diversity of dwellings, environments and amenities with a wide set of icons from highly functional to ultra expressive.Design Studio project page New Logo and Identity for Trulia by Design Studio Iconography construction. New Logo and Identity for Trulia by Design Studio Iconography categories. New Logo and Identity for Trulia by Design Studio Primary iconography combination that accompanies the wordmark.

The identity then hinges heavily on a set of icons that can be used on their own, as a pattern, or in small combinations to create unique icons. They are cleverly divided in three categories that mange to abstractly capture different neighborhoods around the country -- obviously not in a comprehensive way but enough to signal something like, say, condos on a hill near restaurants. The different neighborhood combos presented below are charming and the icons work great as a pattern. For launch, Trulia is using a house-heart-burst combo (shown directly above) as the main icon for the brand across social media and other platforms, pretty much overshadowing the new wordmark. I don't know if this is good or bad and I don't know if the goal is to eventually change the primary icon to another combination but, as it stands right now, that's the new Trulia logo that most of the audience is beginning to associate with them. It might be hard to move out of this specific iconography lock-up or make the wordmark more recognizable -- time will tell. In the meantime, though, I would give my kingdom for the heart to properly align with the roof of the house.

New Logo and Identity for Trulia by Design Studio Other iconography combinations. New Logo and Identity for Trulia by Design Studio Animated iconography combinations. Your browser does not support the video tag. Pattern. Your browser does not support the video tag. Specific neighborhood iconography combinations. Your browser does not support the video tag. Another way of showing iconography and neighborhoods. As part of the new brand identity, we developed an extensive color palette -- from warm to fresh, and rich to neutral. These palette reflects the diversity found in Trulia's communities and helps express the welcoming spirit of the brand. Each color has its own personality with custom names derived from famous neighborhoods across America. Beyond color, the identity system as a whole was designed to represent the uniqueness we each cherish about our neighborhoods.Design Studio project page New Logo and Identity for Trulia by Design Studio Color palette, in the new typeface. The visual identity pairs seamlessly with Trulia's custom designed font, Trulia Sans by Fontsmith. The fresh clean font presents boldly in color as well as in combination with iconography.Design Studio project page New Logo and Identity for Trulia by Design Studio Custom typeface.

I like the new typeface but also I feel like there are a dozen other like it that could have been licensed. I'm not saying brands shouldn't hire type designers to make cool proprietary typefaces -- in fact, I think it's the golden age for it -- but it feels like all of them are so similar to each other.

New Logo and Identity for Trulia by Design Studio App icon. Your browser does not support the video tag. Instagram posts. New Logo and Identity for Trulia by Design Studio Business cards. New Logo and Identity for Trulia by Design Studio Neighborhood guides. New Logo and Identity for Trulia by Design Studio New Logo and Identity for Trulia by Design Studio Posters. New Logo and Identity for Trulia by Design Studio Ad.

Application-wise... things seem to be halfway there and it's perhaps understandable given that these are render/prototypes/proof-of-concept but something is missing that ties this all as a cohesive identity, other than the peppering of icons and the typeface, which, not being that distinctive, doesn't quite sell it all as coming from the same brand. The first image of the posters a short scroll above sort of starts to get into something interesting and unique -- I think it's the loose icons that don't quite work as well for me but when they are put together, overlapping, that's what could make them recognizable as Trulia's thing.

New Logo and Identity for Trulia by Design Studio Decals. New Logo and Identity for Trulia by Design Studio Buttons. New Logo and Identity for Trulia by Design Studio Tote. New Logo and Identity for Trulia by Design Studio Various applications. New Logo and Identity for Trulia by Design Studio Tagline.

Overall, I do think this is good and different enough from the usual blue/coral/purple colors and the faceless, charming human illustrations coming from every company in San Francisco. More importantly it does help define Trulia's differentiation amongst its competitors by focusing on something no one would argue against: a good neighborhood.

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Categories: News

Sponsored by The Futur: Create Stories that Sell with The Futur

Mon, 07/01/2019 - 13:59
Behind every sale is a story. Your story -- or in this case, your brand identity -- is what influences everything people do with your business, not to mention potential clients. Having a solid brand identity in place, along with an effective pitch process, is “The Futur” Create Stories that Sell with The Futur

Behind every sale is a story. Your story -- or in this case, your brand identity -- is what influences everything people do with your business, not to mention potential clients. Having a solid brand identity in place, along with an effective pitch process, is crucial to sustaining growth.

With The Pitch Kit and Brand Messaging Kit from The Futur, you'll learn how to confidently present your ideas to show clients the value your business can bring.

The Brand Messaging Kit Create Stories that Sell with The Futur

People don't buy what you do, they buy why you do it. Discover your 'why' in the Brand Messaging Kit and learn how impactful your story can be. Created by Chris Do, Emmy award-winning designer, founder and CEO of Blind, Inc., this kit lays out a complete framework to help you create a brand identity that's authentic and engaging.

You'll be able to:

Create a brand people love Find your unique edge Write an impressive elevator pitch Find your Who, What, Why, and How

Click here to create a knock-out brand with the Brand Messaging Kit.

The Pitch Kit Create Stories that Sell with The Futur

Your brand is one major point of influence, but your pitch is another. With the Pitch Kit, you'll have a simple, flexible structure to confidently present your ideas and win more clients. Matthew Encina, creative director at Blind, Inc., created this kit with the lessons he's learned from pitching to clients himself, plus business coaches and psychologists.

You'll learn how to:

Ask better questions Filter your ideas fast Deliver pitches that win Get seriously awesome results

Landing clients is about to get way easier. Click here to buy The Pitch Kit now.

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Categories: News

Linked: Opening at Remedy

Fri, 06/28/2019 - 19:54
Position: Senior Designer at Remedy in Chicago, IL. Opening at Remedy Visit Link Position: Senior Designer at Remedy in Chicago, IL. http://feedproxy.google.com/~r/ucllc/brandnew/~3/TnGCQlYsp4M/opening_at_remedy.php https://www.underconsideration.com/brandnew/archives/opening_at_remedy.php Fri, 28 Jun 2019 12:03:34 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_remedy.php
Categories: News

Spotted: New Logo for En Avant de Guingamp

Fri, 06/28/2019 - 19:54
New Logo for En Avant de Guingamp Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/cwIc4CDqyK8/new_logo_for_en_avant_de_guingamp.php https://www.underconsideration.com/brandnew/archives/new_logo_for_en_avant_de_guingamp.php Fri, 28 Jun 2019 11:57:22 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_en_avant_de_guingamp.php
Categories: News

Linked: Pizza Hut goes Back in Time

Fri, 06/28/2019 - 16:53
Pizza Hut is bringing back its vintage logo for select promotions and materials. It is not fully replacing the existing swirly logo. This ad shows how cool this strategy is when it plops the old logo in there and it also shows how lame it Pizza Hut goes Back in Time Visit Link Pizza Hut is bringing back its vintage logo for select promotions and materials. It is not fully replacing the existing swirly logo. This ad shows how cool this strategy is when it plops the old logo in there and it also shows how lame it is when it places the red roof on some crappy typography. http://feedproxy.google.com/~r/ucllc/brandnew/~3/d5KNUBJ95ts/pizza_hut_goes_back_in_time.php https://www.underconsideration.com/brandnew/archives/pizza_hut_goes_back_in_time.php Fri, 28 Jun 2019 06:32:48 -0600 https://www.underconsideration.com/brandnew/archives/pizza_hut_goes_back_in_time.php
Categories: News

Noted: New Logo and Identity for D-Day Exhibit by Rose

Fri, 06/28/2019 - 16:53
"Bletchley Park is a place of exceptional historical importance. It remains highly relevant to our lives today and for the future. It is the home of British codebreaking and a birthplace of modern information technology. It played a major role in World War Two, producing “Tale of the Tape” New Logo and Identity for D-Day Exhibit by Rose

"Bletchley Park is a place of exceptional historical importance. It remains highly relevant to our lives today and for the future. It is the home of British codebreaking and a birthplace of modern information technology. It played a major role in World War Two, producing secret intelligence which had a direct and profound influence on the outcome of the conflict. Over the past twenty years Bletchley Park has become an internationally renowned heritage attraction, visited by people from around the world, which acknowledges the successes from the War and the people responsible for them. It celebrates their values: broad-minded patriotism; commitment; discipline; technological excellence. By presenting and explaining these achievements and these values, in the very place where they occurred, Bletchley Park brings together the dramatic history of the twentieth century with the challenges we face in the twenty first in our rapidly changing and technologically complex society. Public interest in Bletchley Park has grown enormously over the past few years and the number of visitors to Bletchley Park in 2016 was over 250,000."

This identity project is specific to a new exhibit, D-Day: Interception, Intelligence, Invasion, commemorating the 75th anniversary of D-Day.

Design by
Rose (London, UK)

Related links
N/A

Relevant quote
Our inspiration came from the unique ticker tape Colossus decrypted. With this thought, we took the 3 key stages featured in the exhibition – Interception, Intelligence, Invasion – and had them printed out on the ticker tape.

We folded the ticker tape, replicating the typefaces used on the WWII landing craft, to form the letter ‘D’, symbolising Bletchley Park’s role in D Day from Interception to Invasion.

Continuing the dots theme, we also created half tone images of photos taken on D Day and used these and the ticker tape motif across the marketing campaign and merchandise. We also created a permanent 2.5m memorial made from powder-coated steel, sited outside the newly restored Teleprinter Building (which houses the D Day exhibition experience), to acknowledge the vital contribution to D Day resulting from the brilliant work done at Bletchley Park.

Images (opinion after)

New Logo and Identity for D-Day Exhibit by Rose Logo. New Logo and Identity for D-Day Exhibit by Rose Posters. New Logo and Identity for D-Day Exhibit by Rose Ad. New Logo and Identity for D-Day Exhibit by Rose New Logo and Identity for D-Day Exhibit by Rose Gift shop materials. New Logo and Identity for D-Day Exhibit by Rose Scarf. New Logo and Identity for D-Day Exhibit by Rose Bookmark. New Logo and Identity for D-Day Exhibit by Rose Limited-edition artwork (1/75) of a folded piece of ticker tape. New Logo and Identity for D-Day Exhibit by Rose Memorial sculpture. Identity presentation. Worth a watch as there are some cool behind-the-scenes moments.

Opinion
I usually don’t do posts for individual exhibits at museums — Inflatable is the only other exhibit I have posted — but I thought this one was particularly good. While D-Day can potentially be interpreted from different points view for different contexts, this one creates a unique interpretation as it ties intimately with the location, Bletchley Park, and its role in D-Day. The “D”, constructed from folding a representation of the ticker tape used by the “Colossus” computer, is a superb graphic, beautifully done and fairly easily understandable. Even if you don’t know exactly what the ticker tape looked like, the effect is evident. The application with the dark halftone texture images in the back make for a strong and solemn contrast. The gift shop items are clever and memorable, and the memorial sculpture is a great, lasting culmination of the exhibit’s identity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/AMpcz8W1UPs/new_logo_and_identity_for_d-day_exhibit_by_rose.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_d-day_exhibit_by_rose.php Fri, 28 Jun 2019 06:08:55 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_d-day_exhibit_by_rose.php
Categories: News

Reviewed: Friday Likes 291: From Glasfurd & Walker, Studio Makgill, and Luminous Design Group

Fri, 06/28/2019 - 13:53
Some simple and straightforward projects this week, with work from Vancouver, Brighton, and Athens. “From Glasfurd & Walker, Studio Makgill, and Luminous Design Group” Friday Likes 291

Some simple and straightforward projects this week, with work from Vancouver, Brighton, and Athens.

Flourist by Glasfurd & Walker Flourist by Glasfurd & Walker

Flourist is a Canadian online retailer of grains, beans, and flours, sourcing only premium quality ingredients directly from the farmers who grow them. Their identity, designed by Vancouver, Canada-based Glasfurd & Walker, reflects the quality of the product through an elegant, classic script wordmark that almost feels like it's existed for decades, especially when used in the kraft bags. The boxes are quite nice too but I would have loved to see the same stark simplicity of the bags. The kraft, brown, and tan color palette has a great earthy feel and I like how the typography isn't full on vintage but rather more contemporary, mixing Commercial Type's Styrene with Or Type's Or Lemmen. Would love to bake me some of that. See full project

PLATF9RM by Studio Makgill Your browser does not support the video tag.

PLATF9RM is a co-working space with two locations in the UK, Brighton and nearby Hove. The name references Brighton's railway station, which has only 8 platforms -- so the non-existent 9th platform symbolizes "the dream of a better work-life balance". The identity, designed by Brighton-based Studio Makgill, revolves (literally) around a custom typeface made to reference the split-flap notice boards of train stations, best appreciated in the logo, with the number 9, slowly making its way up to reveal number 0, which in turn would serve as an "O" to read as "PLATFORM" but because we are such developed living beings we are able to read the full as "PLATFORM 9", which makes this a very satisfying logo. There is not much in application, but the simple technique of split-flap font creates a bold and consistent element to establish a distinct brand for this co-working space. See full project

Corphes by Luminous Design Group Corphes by Luminous Design Group

Corphes is a brand of organic products, from jams to spices to teas, from ingredients harvested in Deskati, Grevena, in Greece, the country's highest altitude farming area. The identity, designed by Athens, Greece-based Luminous Design Group, plays off of the Greek meaning of Corphes, which is "top", by creating a set of printed materials that have been scored at odd angles and can be folded to create low, wide-spanning, little mountains. The folds have been gold foil stamped to emulate the sun hitting the mountain's ridges and it looks glorious against the dark papers selected. I'll admit that this is more print production porn than anything but it's quite commendable that a print production trick can be transformed into an identity system across multiple applications. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/JZfCFBrEc4g/friday_likes_291.php https://www.underconsideration.com/brandnew/archives/friday_likes_291.php Fri, 28 Jun 2019 05:28:19 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_291.php
Categories: News

Spotted: New Name and Logo for First Horizon

Thu, 06/27/2019 - 19:53
New Name and Logo for First Horizon Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/g0rF1_ngT3E/new_name_and_logo_for_first_horizon.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_first_horizon.php Thu, 27 Jun 2019 12:11:58 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_first_horizon.php
Categories: News

Spotted: New Logo for Kaspersky

Thu, 06/27/2019 - 19:53
New Logo for Kaspersky Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ppua4RVi5ts/new_logo_for_kaspersky.php https://www.underconsideration.com/brandnew/archives/new_logo_for_kaspersky.php Thu, 27 Jun 2019 12:03:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_kaspersky.php
Categories: News

Linked: Soviet Logos, Now in Print

Thu, 06/27/2019 - 13:53
Soviet Logos: Lost Marks of the Utopia, compiled by Rokas Sutkaitis (originally in an Instagram account), features more than 360 carefully redrawn marks from the USSR in a 312-page book. Soviet Logos, Now in Print Visit Link Soviet Logos: Lost Marks of the Utopia, compiled by Rokas Sutkaitis (originally in an Instagram account), features more than 360 carefully redrawn marks from the USSR in a 312-page book. http://feedproxy.google.com/~r/ucllc/brandnew/~3/0kPJ4-sU-dM/soviet_logos_now_in_print.php https://www.underconsideration.com/brandnew/archives/soviet_logos_now_in_print.php Thu, 27 Jun 2019 08:16:36 -0600 https://www.underconsideration.com/brandnew/archives/soviet_logos_now_in_print.php
Categories: News

Noted: New Name and Logo for Jamba

Thu, 06/27/2019 - 13:53
(Est. 1990, previously Jamba Juice) "Jamba is the global lifestyle brand leader serving on the go freshly blended fruit and vegetable smoothies, made-to-order bowls, fresh-squeezed juices and shots, boosts and bites. Jamba, through its subsidiaries, is the franchisor of more than 850 locations operating in “Off the Juice” New Name and Logo for Jamba

(Est. 1990, previously Jamba Juice) "Jamba is the global lifestyle brand leader serving on the go freshly blended fruit and vegetable smoothies, made-to-order bowls, fresh-squeezed juices and shots, boosts and bites. Jamba, through its subsidiaries, is the franchisor of more than 850 locations operating in 36 U.S. states, as well as the Philippines, Taiwan, South Korea, Thailand and Indonesia."

Design by
N/A

Related links
Jamba press release

Relevant quote
When Jamba Juice started 30 years ago, a juice shop meant something completely different than how our guests see them today. Juices will remain on the menu, but Jamba Juice is shortening its name to reflect its expanded menu that features smoothies, juices, bowls, boosts and fun size on-the-go bites. Our loyal fans have been calling us Jamba for years, but the name change officially kicks off today with updates to our website and menus.

The new logo and whirl is a modern interpretation of our classic Jamba logo and features clean, handwritten script, new emerald green brand color and our evolved “Whirl” that draws from the beautiful hues of the fruits and vegetables we use every day.

Images (opinion after)

New Name and Logo for Jamba Logo. Your browser does not support the video tag. New cups. New Name and Logo for Jamba New Name and Logo for Jamba New store exterior and interior renders.

Opinion
The main attraction in this update is the name change, with the company going from “Jamba Juice” to “Jamba” drawing inevitable comparisons to “Dunkin’ Donuts” changing to “Dunkin’” last year. I’m not a big smoothie consumer so I’m not a recurring patron but I have always called it the full name, Jamba Juice, and in my limited interactions with the people of the world I have never heard anyone refer to it simply as Jamba. I don’t get out enough, so I may be completely off base on what people call it. Regardless, Jamba, alone, is not a name I want to say over and over, especially out loud. It sounds weird. Somehow “Juice” made it more palatable to say. The old logo was… exuberant, with its large, colorful swirl and 100% questionable typography that should never have existed, yet Jamba Juice owned it and made it work. The new swirl is fine… decently drawn and easier to use and reproduce. I would even go as far as saying that I like how it’s nestled in the “j” looking like a smoothie in a blender. The wordmark is also mostly fine, in a decent, charming script. I don’t like it but I also don’t hate it. From their renders and their website, it looks like they have a hand-drawn font thing going on — Charleston from Creative Market — that’s relatively pleasant and okay to look at (although it’s a typeface screaming for contextual alternates). Overall, it’s an acceptable evolution that conforms to retail standards and signals a new era for the 20-year-old brand.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/irP6XJev8kQ/new_name_and_logo_for_jamba.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_jamba.php Thu, 27 Jun 2019 07:52:53 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_jamba.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play

Thu, 06/27/2019 - 13:53
Established in 2018, Original Pattern Brewing Company is an employee-owned brewery and tasting room in Oakland, CA. Inside a 5,500-square-feet space, the brewery, instead of offering a core range of beers and a few seasonal novelties, is constantly creating and offering new beers that span “Pattern Recognition” New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play

Established in 2018, Original Pattern Brewing Company is an employee-owned brewery and tasting room in Oakland, CA. Inside a 5,500-square-feet space, the brewery, instead of offering a core range of beers and a few seasonal novelties, is constantly creating and offering new beers that span the full gamut, from sours to saisons to, obviously, IPAs. The identity for Original Pattern Brewing Company was designed by San Francisco, CA-based Play.

Play partnered with Original Pattern Brewing Company to create something that could grow, evolve, and reflect the spirit of a company committed to constant flavor experimentation. The Original Pattern name was the genesis of the system, made of consistent elements that rearrange, rotate, expand and contract. Every new brew has a different typeface, color, and pattern based on its taste, the hops it uses, and, of course, its name.Play provided text

(Project photography by Eric Louis Haines. Can Renders by Giant Void.)

New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play Logo. New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play Logo system. Your browser does not support the video tag. Logo system animation.

The primary logo -- the bigger set of concentric-circle type -- sets the tone for the rest of the identity: complex, energetic, different. This is the kind of logo most clients would avoid for being hard to read and hard to use but if there is anyone that can pull it off is a hip brewery. Typeset exclusively in NB International™ Pro, the logo features one word per concentric circle, literally drawing you into a rabbit hole of beer. It's not exactly a pleasant logo but it's -- to use a common word in their beer names -- hella cool. The logo can then reduce into a repeating acronym in concentric circles, then in a single circle, and finally into a string of "O"s, which is the only unconvincing version. What I like the most is how it maintains the same font size across all variations and also how they can all be used together to form a pattern.

New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play Pattern. New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play Cans, group.

The cans are split into halves, with one side being the "brand" side and featuring the logos and other company information all in NB International, and the other side featuring typographic interpretations -- using different fonts -- of the beer names and styles. Some are literal and some are abstract, some are funny and some are serious, some are obvious and some are head-scratchers. The important and cool thing is the flexibility of the system to create an overarching identity that plays out well across all beers.

New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play Lots of cans. You can open this image in a new tab/window to see the names and compositions up close. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Renders. From top to bottom: Bay Bridge Brut, Frank & Stein, Hella Patterned, and Cash Crop. New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play Crowlers. New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play Swag. New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play Tap handles. New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play Glassware.

The rest of the identity uses the pattern and individual logos in a fun, freeform style and adds repeating words and sentence in a loose and playful way, creating an unexpectedly cohesive system across growlers, glassware, and some of the coolest tap handles out there.

New Logo, Identity, and Packaging for Original Pattern Brewing Company by Play Brewery exterior.

Overall, put simply, this is great. We've seen breweries take design to the extreme and adopt odd and unexpected design systems, often gratuitously design-y, as is the case here as well, no doubt, but as a full-on design flex, this is as good as it gets.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/q8pzo9Orzw4/new_logo_identity_and_packaging_for_original_pattern_brewing_company_by_play.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_original_pattern_brewing_company_by_play.php Thu, 27 Jun 2019 04:22:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_original_pattern_brewing_company_by_play.php
Categories: News

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