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Reviewed: Friday Likes 275: From Rice Creative, CFC, and BANGBANG

Fri, 02/01/2019 - 13:43
A relatively wacky project splits two more buttoned-up projects this week, with work from Ho Chi Minh City, Seoul, and Montréal. “From Rice Creative, CFC, and BANGBANG” Friday Likes 275

A relatively wacky project splits two more buttoned-up projects this week, with work from Ho Chi Minh City, Seoul, and Montréal.

Publik Office by Rice Creative Publik Office by Rice CreativePublik Office by Rice CreativePublik Office by Rice Creative

Publik Office is a co-working and event space in Ho Chi Minh City, Vietnam, with a very slick space by SDA Architects. The identity, designed by local firm Rice Creative, brings to life Publik Office's mission to "Boldly Occupy Space" by transforming the logo's underline into spacious rectangles that, well, boldly occupy spaces. It's a very straightforward identity but the very few elements in play are very well balanced and presented to create a distinct look. I'm not a fan of Helvetica and much less its condensed counterpart but I can acknowledge the limitations of my own blanket dismissal of anything Helvetica because this logo, in Helvetica Neue Condensed, looks quite good. See full project

Easy Peasy by CFC Easy Peasy by CFC

Easy Peasy is a new cosmetic brand recently launched by Amore Pacific, a well-known Korean skincare product company. (I couldn't find a direct link to the product line but it looks legit.) The identity, designed by Seoul, Korea-based CFC, has a fun 1980s vibe with the thick squiggly line running across packaging and the color palette of Patrick Nagel paintings but, at the same time, it is not so heavily 80s as to be its only merit. The condensed typography is playful and bouncy while the heart-face icon thing in the corner adds another spark. This looks geared towards a younger audience and, in that regard, it works perfectly. See full project

Hexarem by BANGBANG Hexarem by BANGBANG

Hexarem in Montréal, Québec, provides executive compensation advisory services to companies. Meaning, I think, that they figure out how much of a lot of money to pay to officers and executives. Ergo, it's fancy. The identity, designed by local firm BANGBANG, features an icon made from combining various "H"s into a hexagon shape that yields a very elegant and intriguing graphic element. Paired with the somewhat off-kilter serif, it creates a corporate but not too corporate vibe while the color palette of pink, gray, and green creates a sophisticated vibe with a bit of opulence through the use of copper ink. I'm not a big fan of the "H" pattern but I don't mind it too much. What I want to know, though, is where does one procure giant copper paper clips? See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZXkHQ8Dqs_A/friday_likes_275.php https://www.underconsideration.com/brandnew/archives/friday_likes_275.php Fri, 01 Feb 2019 05:32:13 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_275.php
Categories: News

Spotted: New Logo and Identity for Wahaca by Without

Thu, 01/31/2019 - 19:40
New Logo and Identity for Wahaca by Without Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/lCP6J6cR9bg/new_logo_and_identity_for_wahaca_by_without.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_wahaca_by_without.php Thu, 31 Jan 2019 12:09:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_wahaca_by_without.php
Categories: News

Spotted: New Logo for HireRight

Thu, 01/31/2019 - 19:40
New Logo for HireRight Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/e8fR1VXsg-g/new_logo_for_hireright.php https://www.underconsideration.com/brandnew/archives/new_logo_for_hireright.php Thu, 31 Jan 2019 12:03:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_hireright.php
Categories: News

Linked: 2020 Candidate Colors

Thu, 01/31/2019 - 16:40
Deroy Peraza writes about the non-traditional use of color by women Presidential candidates avoiding the red-white-and-blue approach. As a bonus, some good analysis of color usage by candidates past. 2020 Candidate Colors Visit Link Deroy Peraza writes about the non-traditional use of color by women Presidential candidates avoiding the red-white-and-blue approach. As a bonus, some good analysis of color usage by candidates past. http://feedproxy.google.com/~r/ucllc/brandnew/~3/r_3loks_hi4/2020_candidate_colors.php https://www.underconsideration.com/brandnew/archives/2020_candidate_colors.php Thu, 31 Jan 2019 06:48:21 -0600 https://www.underconsideration.com/brandnew/archives/2020_candidate_colors.php
Categories: News

Noted: New Logo for DISH

Thu, 01/31/2019 - 16:40
(Launched 1996) "DISH Network Corporation is a connectivity company. Since 1980, DISH has served as the disruptive force in the pay-TV industry, driving innovation and value on behalf of consumers. Through its subsidiaries, the company provides television entertainment and award-winning technology to millions of customers “Strong Signal” New Logo for DISH

(Launched 1996) "DISH Network Corporation is a connectivity company. Since 1980, DISH has served as the disruptive force in the pay-TV industry, driving innovation and value on behalf of consumers. Through its subsidiaries, the company provides television entertainment and award-winning technology to millions of customers with its satellite DISH TV and streaming Sling TV services. DISH operates a national in-home installation workforce, as well as an advertising sales group delivering targeted advertising solutions on DISH TV and Sling TV. In addition to its TV services, DISH has commenced buildout of a nationwide narrowband "Internet of Things" network that will apply capacity from its strategic spectrum portfolio. DISH Network Corporation (NASDAQ: DISH) is a Fortune 200 company."

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for DISH Logo.

Opinion
No info or additional images on this one and I debated whether to wait or not even post it at all but DISH is so big and well-known that it merits some coverage and I doubt there will be some big case study that shows up about it. On the assumption that the idea behind the original logo and its subsequent iterations is still the best possible solution for DISH, this newest version is… fine. To DISH’s credit, they have gotten rid of a ton of visual garbage over the years and this may be the most relatively “refined” version yet. The biggest change, aside of going from serif to sans serif (which surprises no one), is the removal of one of the signal wave things coming off the tittle. The original logo had six so by that logic and math, maybe around 2035 there will be no signals left. As lame as the old logo was, I think its bland serifs and tight spacing are what made it recognizable whereas now it’s more likely to blend into the visual landscape of relative sameness.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YcAGjail91k/new_logo_for_dish.php https://www.underconsideration.com/brandnew/archives/new_logo_for_dish.php Thu, 31 Jan 2019 06:30:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_dish.php
Categories: News

Reviewed: New Logo and Identity for Northeastern University by Upstatement

Thu, 01/31/2019 - 13:39
Established in 1898, Northeastern University is a private research university in Boston, MA, offering undergraduate and graduate programs across more than 50 departments to approximately 18,000 undergraduate students and 8,000 graduate students. It offers a robust experiential learning program, or "co-op", through more than 3,100 “To the Power of N” New Logo and Identity for Northeastern University by Upstatement

Established in 1898, Northeastern University is a private research university in Boston, MA, offering undergraduate and graduate programs across more than 50 departments to approximately 18,000 undergraduate students and 8,000 graduate students. It offers a robust experiential learning program, or "co-op", through more than 3,100 businesses and organizations across the world that offer its students the opportunity to work and learn in real-world scenarios. Recently, Northeastern University introduced a new identity designed by Boston-based Upstatement.

Rather than create something entirely from scratch, we started by hitting the books -- scouring the library and Northeastern archives for the graphic roots of the school. We discovered some unique and compelling elements to build on in the history seals, typography and athletics. We started with the seal and its hand-drawn typography from the 1930s, working outwards to define a typographic and expressive system. We worked with Jesse Ragan to craft a new nameplate to anchor a new, flexible brand architecture system. And then expanded that work to develop a custom typeface, Speare, that the school can own for years to come.

We redrew Northeastern's iconic seal for legibility and balance, and elevated key elements to expand their brand across platforms, departments, and contexts.Upstatement project page New Logo and Identity for Northeastern University by Upstatement Seal, before and after. New Logo and Identity for Northeastern University by Upstatement Primary logo. New Logo and Identity for Northeastern University by Upstatement Wordmark details.

The old logo was fine -- it could have stayed that way for another 50 years and no one would have complained but it's always nice to see a thoughtful evolution for these kind of seal+serif university logos. The new seal is a major improvement, keeping most of the elements but making them all more readable, discernible, and enjoyable. The new wordmark, refined in collaboration with Jesse Ragan, is excellent. A simple, traditional, bold serif that doesn't try to be trendy or cool or clever. The "U" might be a little wide but that would be the only complaint.

New Logo and Identity for Northeastern University by Upstatement Additional identity elements. New Logo and Identity for Northeastern University by Upstatement "N" lock-up with motto.

Apart from the primary logo that contains the seal and wordmark -- both of which can be used on their own -- there are three additional identity elements -- the motto (which means "Light, Truth, Courage"), an "N", and a type ring -- that can also be used on their own or in combination. All of them are crisp and elegant and I like how each is very different: the motto is a stacked sans serif sitting on curves, the "N" is a high contrast serif, and the ring is full-on type-on-a-circle. The "N" with the motto (or with the wordmark in some cases too) is a pretty nice combination.

New Logo and Identity for Northeastern University by Upstatement Custom font, Speare, by Jesse Ragan.

The custom font looks great. The uppercase letters are too wide for my taste but that, in no way, means they are wrong or bad -- just personal preference.

New Logo and Identity for Northeastern University by Upstatement Sub-brands.

I love a good university sub-brand system and this one has a strong and useful mix of serif and sans serif, nicely accented by the seal or "N".

New Logo and Identity for Northeastern University by Upstatement Guidelines. New Logo and Identity for Northeastern University by Upstatement Business cards. New Logo and Identity for Northeastern University by Upstatement Banners. New Logo and Identity for Northeastern University by Upstatement Posters.

The applications have a great variety to them, with the different elements taking center stage at different times. The big "N" works so well no matter what you throw at it.

New Logo and Identity for Northeastern University by Upstatement Wall cover. New Logo and Identity for Northeastern University by Upstatement Billboard. New Logo and Identity for Northeastern University by Upstatement Flags.

Overall, a very solid redesign that maintains the legacy of the seal and the old logo -- which means alumni and student emotions are kept in check and no change.org petitions are issued -- while introducing a novel set of elements that add variety and a modest sense of novelty.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/weSTovkzZM8/new_logo_and_identity_for_northeastern_university_by_upstatement.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_northeastern_university_by_upstatement.php Thu, 31 Jan 2019 05:49:51 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_northeastern_university_by_upstatement.php
Categories: News

Spotted: New Logo for City Furniture

Wed, 01/30/2019 - 19:39
New Logo for City Furniture Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vY211PPxV0g/new_logo_for_city_furniture.php https://www.underconsideration.com/brandnew/archives/new_logo_for_city_furniture.php Wed, 30 Jan 2019 12:30:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_city_furniture.php
Categories: News

Spotted: New Logo and Packaging for Bluebird Botanicals by Illustria

Wed, 01/30/2019 - 19:39
New Logo and Packaging for Bluebird Botanicals by Illustria Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TH9TMH0KS7M/new_logo_and_packaging_for_bluebird_botanicals_by_illustria.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_bluebird_botanicals_by_illustria.php Wed, 30 Jan 2019 12:08:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_bluebird_botanicals_by_illustria.php
Categories: News

Announced: I ♥ BN Pin

Wed, 01/30/2019 - 19:39
Using the proceeds from the first wave of Co-Op Shop t-shirts, we made a pin! Display your appreciation for Brand New with this modest, one-and-a-half-inch-wide, gold, soft enamel pin with our 3-line monogram and a single-line heart dipped in the blog's key hue, Reviewed Mint I ♥ BN Pin

Using the proceeds from the first wave of Co-Op Shop t-shirts, we made a pin!

Display your appreciation for Brand New with this modest, one-and-a-half-inch-wide, gold, soft enamel pin with our 3-line monogram and a single-line heart dipped in the blog's key hue, Reviewed Mint Green.

Available from our Cotton Bureau shop for $10 + shipping.

A few more pictures below.

(And we will be kicking off another round of T-shirts in late February/early March.)

I ♥ BN Pin I ♥ BN Pin I ♥ BN Pin I ♥ BN Pin I ♥ BN Pin

Buy now from our Cotton Bureau shop for $10 + shipping.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ydPqEGT2CvY/i_bn_pin.php https://www.underconsideration.com/brandnew/archives/i_bn_pin.php Wed, 30 Jan 2019 10:17:38 -0600 https://www.underconsideration.com/brandnew/archives/i_bn_pin.php
Categories: News

Linked: Ampersands 4eva

Wed, 01/30/2019 - 16:39
With the help of agency Cornett, A&W Restaurants would like to bring back the ampersand into the alphabet and internet protocols. [If you can not see a video here view this post on Brand New] Visit Link With the help of agency Cornett, A&W Restaurants would like to bring back the ampersand into the alphabet and internet protocols. http://feedproxy.google.com/~r/ucllc/brandnew/~3/MPVo1pFSWNU/ampersands_4eva.php https://www.underconsideration.com/brandnew/archives/ampersands_4eva.php Wed, 30 Jan 2019 08:25:00 -0600 https://www.underconsideration.com/brandnew/archives/ampersands_4eva.php
Categories: News

Noted: New Logo and Stagecoach for Wells Fargo

Wed, 01/30/2019 - 16:39
(Est. 1852) "Wells Fargo & Company is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo's vision is to satisfy our customers' financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, “The Cart Before the Horse” New Logo and Stagecoach for Wells Fargo

(Est. 1852) "Wells Fargo & Company is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo's vision is to satisfy our customers' financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through 7,800 locations, more than 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 37 countries and territories to support customers who conduct business in the global economy. With approximately 259,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 26 on Fortune's 2018 rankings of America's largest corporations.

Design by
N/A

Related links
Wells Fargo e-mail notice to customers
Wells Fargo press release

Relevant quote
As part of the campaign, the company also will introduce a new visual identity, including an evolved logo, modern stagecoach, and digitally friendly colors and tone. For the first time in Wells Fargo’s 167-year history, the campaign prominently features Wells Fargo team members helping customers with their everyday financial needs.

Images (opinion after)

New Logo and Stagecoach for Wells Fargo Logo. New Logo and Stagecoach for Wells Fargo Before and after comparison. New Logo and Stagecoach for Wells Fargo Old stagecoach samples. New Logo and Stagecoach for Wells Fargo New stagecoach. New Logo and Stagecoach for Wells Fargo In black, which looks a lot better. New Logo and Stagecoach for Wells Fargo Lock-up with logo. TV ad campaign.

Opinion
In trying to crawl back from its hole, Wells Fargo is taking baby steps to shed some of its past without completely reinventing itself (which I would gander has been a consideration in their boardrooms). A revised logo drops the yellow and introduces a revised typography that’s fine for the most part… the “E” and “F” have been sadly modified to remove the slabs within, which yields some odd stubby crossbars. It’s fine, really, there is nothing horribly wrong about it other than maybe not looking any different at all. I know we are not supposed to commend Wells Fargo for anything but, damn, that’s a fine looking new stagecoach illustration. The highlight and shadow game is super strong and it’s beautifully detailed while still being surprisingly abstract. In red and black it looks great. The new ad is standard-issue “We are sorry, now look how hip we are to all people” fare, which is not bad but I don’t know how much it really helps build their reputation back up.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/357fnBrpOdE/new_logo_and_stagecoach_for_wells_fargo.php https://www.underconsideration.com/brandnew/archives/new_logo_and_stagecoach_for_wells_fargo.php Wed, 30 Jan 2019 07:59:17 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_stagecoach_for_wells_fargo.php
Categories: News

Reviewed: New Logo and Identity for Macmillan Cancer Support by Dragon Rouge

Wed, 01/30/2019 - 16:39
Established in 1911 (originally as the Society for the Prevention and Relief of Cancer), Macmillan Cancer Support (named after its founder, Douglas Macmillan) is one of the largest and most well-known British charities, with the mission to help improve the lives of people affected by “Support in the Right Places” New Logo and Identity for Macmillan Cancer Support by Dragon Rouge

Established in 1911 (originally as the Society for the Prevention and Relief of Cancer), Macmillan Cancer Support (named after its founder, Douglas Macmillan) is one of the largest and most well-known British charities, with the mission to help improve the lives of people affected by cancer by providing physical, financial, and emotional support. In 2017, its fundraising efforts generated £247.7 million that help support the wealth of information they offer and the campaigning they do on behalf of cancer issues and patients. Last week Macmillan introduced a new identity designed by Dragon Rouge.

"While the charity is well known and has a recognisable brand, we know that not enough people with cancer are aware of all the ways we can support them. Our focus throughout this work has been on increasing Macmillan's relevance and ensuring that everyone who needs us can access our support. In turn we hope that more people will be inspired to offer support to Macmillan. Strengthening our brand is an important way for us to make an even bigger difference to everyone living with cancer in the UK."Macmillan press release New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Comparison with old logo. In line with the new brand strategy, Macmillan also worked with Dragon Rouge on the brand's identity. Whilst strong and iconic, the existing brand identity had grown and adapted over time, and now needed to not only work harder to flex across different audiences, but also stand out further, appeal to a more diverse audience and work more naturally across digital channels. The result was a new design system approach to all parts of the identity, from the masterbrand logo, to colour, photography and graphic assets, being careful in the change to retain the important equities of the existing identity whilst adding freshness, broader relevance, standout and versatility.Dragon Rouge provided text New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Logo.

Wolff Olins' redesign of Macmillan in 2006 is one of those significant milestones in identity history for its originality, oddity, and, as the years would prove, effectiveness. It's a relief to see that that work is not being completely replaced; at least not yet. (10 years from now, it wouldn't surprise me.) The new logo maintains the aesthetic of the old and in all of its nearly indistinguishable quirks it makes small improvements that provide a subtle upgrade. It's easy to ask "But, why?" as they are changes almost no one will notice but I do think this is a stronger rendition of the original intent and an evolution that will ensure the logo will last for another 10 years (or more). Making the initial "M" a little more quirky allows it to stand on its own as a monogram -- it might not have the impact of something like Movistar's "M" but maybe one day.

Your browser does not support the video tag. Full logo-to-monogram animation. Your browser does not support the video tag. Monogram-to-heart animation. Your browser does not support the video tag. Custom font.

The new custom font is a nice evolution as well -- if you analyze the images on the Wolff Olins link above, you'll see some cringe-worthy letters in the applications. The new font is more purposely font-ish, whereas before it was trying to be more evidently hand-drawn and allowed for some questionable designs.

Your browser does not support the video tag. Color palette. Your browser does not support the video tag. Illustration style. Your browser does not support the video tag. "World's Biggest Coffee Morning" fundraising event animation. New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Illustrations.

The new illustration style is interesting... I get that they are trying to emulate the wobbly aesthetic of the logo and the font but I feel like they come across as a little too unpolished, especially when placed in an ad as seen below. There is something cheap about it. Nonetheless, there is also something good in there and I like that the illustrations are not on trend.

New Logo and Identity for Macmillan Cancer Support by Dragon Rouge New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Ads. New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Flyer and donation box. New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Website.

I'm quite surprised at how un-designed the website is... it's so default-looking I feel it takes away from the strength of the brand. I imagine it's on purpose, to make access to information as straightforward as possible, but as one of the main touchpoints of the brand it seems like it's doing it a disservice.

New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Instagram account.

The custom font does a good job in unifying the messaging on social media but maybe these all lack one degree of finesse somehow?

New Logo and Identity for Macmillan Cancer Support by Dragon Rouge T-shirt. New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Bag. Ad campaign by VCCP.

Overall, this is a modest evolution that introduces some new ideas into the identity and allow it to continue building on the effort of its predecessor without trying to reinvent the wheel when it doesn't need to be.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PGXHG6IkzxI/new_logo_and_identity_for_macmillan_cancer_support_by_dragon_rouge.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_macmillan_cancer_support_by_dragon_rouge.php Wed, 30 Jan 2019 06:45:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_macmillan_cancer_support_by_dragon_rouge.php
Categories: News

Spotted: New Logo, Identity, and Packaging for INSA by Brigade

Tue, 01/29/2019 - 19:38
New Logo, Identity, and Packaging for INSA by Brigade Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/s1ZNF10lmBY/new_logo_identity_and_packaging_for_insa_by_brigade.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_insa_by_brigade.php Tue, 29 Jan 2019 12:15:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_insa_by_brigade.php
Categories: News

Spotted: New Logo for Expensify by supermorebetter

Tue, 01/29/2019 - 19:38
New Logo for Expensify by supermorebetter Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gJMTZ8sn9wc/new_logo_for_expensify_by_supermorebetter.php https://www.underconsideration.com/brandnew/archives/new_logo_for_expensify_by_supermorebetter.php Tue, 29 Jan 2019 12:09:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_expensify_by_supermorebetter.php
Categories: News

Linked: Air Max Logo Reads "Allah"?

Tue, 01/29/2019 - 16:38
A petition on change.org is demanding that Nike recall its Air Max 270 shoe because when its logo is turned upside down, part of it resembles the word "Allah" in Arabic. Too much of a stretch or valid? Visit Link A petition on change.org is demanding that Nike recall its Air Max 270 shoe because when its logo is turned upside down, part of it resembles the word "Allah" in Arabic. Too much of a stretch or valid? http://feedproxy.google.com/~r/ucllc/brandnew/~3/GKmQDy454dU/air_max_logo_reads_allah.php https://www.underconsideration.com/brandnew/archives/air_max_logo_reads_allah.php Tue, 29 Jan 2019 06:17:52 -0600 https://www.underconsideration.com/brandnew/archives/air_max_logo_reads_allah.php
Categories: News

Noted: New Logo and Identity for Scouts Australia by Cato Brand Partners

Tue, 01/29/2019 - 16:38
(Est. 1967) "Scouts Australia, officially The Scout Association of Australia, is the largest Scouting organisation in Australia and is a registered member organisation of the World Organization of the Scout Movement. It operates personal development programs for children and young adults from 6 to 25 “Blob’s Honor” New Logo and Identity for Scouts Australia by Cato Brand Partners

(Est. 1967) "Scouts Australia, officially The Scout Association of Australia, is the largest Scouting organisation in Australia and is a registered member organisation of the World Organization of the Scout Movement. It operates personal development programs for children and young adults from 6 to 25 years of age in Australia and Australian territories. Scouts Australia was formed in 1958 and was incorporated in 1967." (Wikipedia)

Design by
Cato Brand Partners

Related links
Scouts Australia blog post

Relevant quote
Reflecting the pattern of the Southern Cross, contours of our land, and the Scout Section colours, our new branding has, as its centre, the fleur de lis. This is the symbol of Scouting which connects us to each other and the world. Graphics depicting the markings of Australian gumtrees provide the background to our Scouting.

Images (opinion after)

Logo and identity introduction video. New Logo and Identity for Scouts Australia by Cato Brand Partners Logo. New Logo and Identity for Scouts Australia by Cato Brand Partners Gumtree illustration. New Logo and Identity for Scouts Australia by Cato Brand Partners Patches.

Opinion
The old logo was very unsightly, with an oddly elongated fleur-de-lis — with a somewhat decent integration of the Southern Cross constellation in it — and terrible typography (“S coust S” anyone?). The new logo, unfortunately, remains unsightly in a different realm. The idea was sort of okay — marrying abstract land masses positioned and overlaid based on the Southern Cross as well — but the result looks messy and confusing with all the overlapping colors and shapes. The fleur-de-lis is literally tacked on and there is no real integration. The wordmark has no visual relationship to the shapes and it’s set far too tightly. It also looks like a telco or internet service provider. The one cool thing about the project is the gumtree illustration… mostly as a concept. I appreciate the execution but there is something off about the colors and I think the activities could have been more abstracted, almost like Olympic pictograms, to blend with the gumtree pattern. The few applications shown in the video (at the 1:17 mark) feel a little heavy-handed with the pattern and the logo looks even more like a splotch. Overall, an odd approach that didn’t turn out too well.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ebHFc_uVtEA/new_logo_and_identity_for_scouts_australia_by_cato_brand_partners.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_scouts_australia_by_cato_brand_partners.php Tue, 29 Jan 2019 05:53:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_scouts_australia_by_cato_brand_partners.php
Categories: News

Reviewed: New Logo and Identity for ILGA by Joana Vieira

Tue, 01/29/2019 - 13:38
Established in 1978, ILGA -- the International Lesbian, Gay, Bisexual, Trans and Intersex Association -- is an organization that brings together more than 1,200 member organizations from 132 different countries that are "dedicated to achieving equal rights for lesbian, gay, bisexual, trans, and intersex people". “It’s a Colorful World After All” New Logo and Identity for ILGA by Joana Vieira

Established in 1978, ILGA -- the International Lesbian, Gay, Bisexual, Trans and Intersex Association -- is an organization that brings together more than 1,200 member organizations from 132 different countries that are "dedicated to achieving equal rights for lesbian, gay, bisexual, trans, and intersex people". Funded by governments, private foundations, and contributions of private donors, ILGA raises awareness and informs institutions, government, media, and civil society through advocacy and research. As part of its 40th anniversary and coinciding with its 2019 World Conference in Aotearoa, New Zealand, ILGA introduced a new logo and identity designed by Lisbon, Portugal-based Joana Vieira.

One interesting thing about how this project came to be is that Joana had first done a redesign of ILGA as a personal exercise in 2017. She shared it with ILGA, which led them to consider an actual redesign. They then opened up the process to accept bids from other designers -- Joana entered her project, officially, and was then selected to expand on it. The final result, informed by the feedback and concerns of the organization helped shape the original proposal into a more robust solution.

The main mission was to make noticeable how big this organization really is so, the first element that I had in mind was our planet Earth since the organization is globally present and the previous logo was based on that element.

Looking back at the existing logos, the only elements connecting almost every logo, are the rainbow colors: red, orange, yellow, green, blue and purple. The rainbow flag, or the LGBTI Pride flag, is a powerful symbol filled with hope, joy, and pride. It represents the fight for equality and, when used together, any LGBTI person will immediately recognize them.

Fortunately for me, ILGA is present is 6 regions of the globe and the rainbow flag has 6 colors. Just like that, I could connect these two elements.Joana Vieira project page New Logo and Identity for ILGA by Joana Vieira New Logo and Identity for ILGA by Joana Vieira Concept. "Our new logo immediately represents what ILGA is: a global organisation committed to raising the voices of LGBTI persons everywhere, united in our rainbow and regional diversity in true world-wide solidarity", said Helen Kennedy and Ruth Baldacchino, Co-Secretaries General of ILGA. "We, the board of ILGA World, want to show an organisation that is led by its diverse members: it is their tireless drive for change that makes the queer world go round!".ILGA press release New Logo and Identity for ILGA by Joana Vieira Logo. New Logo and Identity for ILGA by Joana Vieira
New Logo and Identity for ILGA by Joana Vieira In the static logo, the globe is centered on the Pacific Ocean.

The old logo was quite sad, with the most default globe icon possible and an untreated wordmark typeset in FF Meta that might as well have said "Widgets Incorporated" -- a good organization deserved much better. The new logo maintains the concept of the globe but it cleverly mixes the shapes of the six continents -- Antarctica is not represented as there are no permanent residents and no ILGA member organizations -- with the six colors of the rainbow flag. I really like the abstract continent shapes and how they wrap around in a kind of global hug. The wordmark is alright and nicely done. One detail I appreciated in the explanation is that the "l" has a slightly exaggerated curl to make it more equal in visual weight with the "g" so as to provide more equal representation to both "lesbian" and "gay" in the name. Despite the logo having the globe and the word "world" on the right, it's pleasantly balanced.

New Logo and Identity for ILGA by Joana Vieira Color palette. New Logo and Identity for ILGA by Joana Vieira World regions. New Logo and Identity for ILGA by Joana Vieira Pattern.

The continent shapes on their own... it's debatable whether that's a good idea or not. Conceptually, yes, as each stands for a world region but visually, they become too egg-shaped on their own and too decorative as a pattern. Neither circumstance is terrible and both are mostly pleasant but I feel like the shapes are stronger together in the globe.

New Logo and Identity for ILGA by Joana Vieira Business cards. New Logo and Identity for ILGA by Joana Vieira Stationery. New Logo and Identity for ILGA by Joana Vieira New Logo and Identity for ILGA by Joana Vieira New Logo and Identity for ILGA by Joana Vieira Various posters.

The applications and communication materials need a lot of work. All the posters above are a good starting point but they need to be finessed a whole lot more and they need a much tighter framework... right now it feels like all the elements are going to fall apart if you were to blow on them. A lot of it has to do with the overuse of lowercase that makes everything have the same non-importance.

New Logo and Identity for ILGA by Joana Vieira New Logo and Identity for ILGA by Joana Vieira New Logo and Identity for ILGA by Joana Vieira Swag.

Swag is great though. Cheerful and colorful. Overall, this is a great and thoughtful logo redesign that manages to turn a couple of logo clichés -- the globe and the rainbow flag -- into something meaningful and engaging. Next step is to tighten the applications and this could be great.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/t_THeIXRRoc/new_logo_and_identity_for_ilga_by_joana_vieira.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ilga_by_joana_vieira.php Tue, 29 Jan 2019 04:43:34 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ilga_by_joana_vieira.php
Categories: News

Announced: First Round 2019 - Austin: Registration Closes Soon

Tue, 01/29/2019 - 01:37
Friday, February 8, will the last day to register for First Round in Austin, TX, on February 15. You will have all day and all night to register. We are also in need of 2 volunteers. The main task is to help with morning set-up “Registration Closes February 8”  Registration Closes Soon

Friday, February 8, will the last day to register for First Round in Austin, TX, on February 15. You will have all day and all night to register.

We are also in need of 2 volunteers. The main task is to help with morning set-up and registration. Arrival at venue at 7am. Most likely you would miss the first session and then we will rotate the 4 volunteers into the second and third sessions. Then you will be able to watch the rest. There might be some small tasks throughout the day but nothing strenuous! Email me if interested.

We are all set with volunteers, thank you!

http://feedproxy.google.com/~r/ucllc/brandnew/~3/1_lNOAZpEes/first_round_2019_-_austin_registration_closes_soon_2_volunteers_needed.php https://www.underconsideration.com/brandnew/archives/first_round_2019_-_austin_registration_closes_soon_2_volunteers_needed.php Mon, 28 Jan 2019 08:56:11 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2019_-_austin_registration_closes_soon_2_volunteers_needed.php
Categories: News

Spotted: New Logo for Windows Central

Mon, 01/28/2019 - 19:37
New Logo for Windows Central Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/p9338Tt-CqY/new_logo_for_windows_central.php https://www.underconsideration.com/brandnew/archives/new_logo_for_windows_central.php Mon, 28 Jan 2019 12:23:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_windows_central.php
Categories: News

Spotted: New Logo and Identity for MachineQ by Astro Studios

Mon, 01/28/2019 - 19:37
New Logo and Identity for MachineQ by Astro Studios Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/isqEk3NRcjQ/new_logo_and_identity_for_machineq_by_astro_studios.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_machineq_by_astro_studios.php Mon, 28 Jan 2019 12:17:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_machineq_by_astro_studios.php
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