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Updated: 1 hour 21 min ago

Linked: Tim 

Fri, 03/08/2019 - 16:59
One of the benefits of an iconic logo: Tim Cook changed his name on his Twitter account to Tim  -- rebus game strong -- after Trump addressed him by that full name at an American Workforce Policy Advisory Board meeting this week. Please keep Tim  Visit Link One of the benefits of an iconic logo: Tim Cook changed his name on his Twitter account to Tim  -- rebus game strong -- after Trump addressed him by that full name at an American Workforce Policy Advisory Board meeting this week. Please keep the comments free of Trump bashing; the intention of this post is to enjoy Tim Cook's gaiety at the situation and how this can be pulled off with the Apple logo -- if Richard Branson had been called Richard Virgin, this would be a whole other kind of story. http://feedproxy.google.com/~r/ucllc/brandnew/~3/3yJVeHvuyAA/tim.php https://www.underconsideration.com/brandnew/archives/tim.php Fri, 08 Mar 2019 06:13:48 -0600 https://www.underconsideration.com/brandnew/archives/tim.php
Categories: News

Noted: New Logo for Zulily done In-house

Fri, 03/08/2019 - 16:59
(Est. 2010) "Zulily is a retailer obsessed with bringing its customers special finds every day--all at incredible prices. Zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites “Roses are Red, Violets are Blue, ’lily is Purple” New Logo for Zulily done In-house

(Est. 2010) "Zulily is a retailer obsessed with bringing its customers special finds every day--all at incredible prices. Zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. Zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania."

Design by
In-house

Related links
Zulily press release

Relevant quote
In a historic first since Zulily launched in 2010, the brand reveals a refreshed logo and colors bringing to life its customer promise.

The new look and feel centers around two main changes. First, Zulily's in-house design team created a new logo that reflects the company's refreshed brand identity. The new logo is optimized for mobile shopping, a core part of the Zulily experience, as 72 percent of all Zulily orders are placed from mobile devices.

“Zulily’s brand personality has evolved: We want to set a tone and tenor where we are playful, energized, confident – and most of all, inclusive. We have an incredible opportunity in our next phase as a brand to really bring to life Zulily’s core specialty: The thrill of the find, where our customers shop a new store every day that leads to Zulily becoming a part of their daily habit.”

The second update is Zulily’s carefully vetted color palette, focused on two main colors: Discovery Purple, the main brand color, followed by the deeper Empowered Plum for use in support. The purple hues will be accented with Smart White, Rich Black and Daybreak Blue for a thoroughly modern approach that pops on digital channels. Purple, which is in the brand’s founding identity, has been made more vibrant in the redesign with its two main colors, in a nod to the company’s complex business model, expressing innovation, originality, creativity and visionary thinking. Accent colors add fun, intrigue, balance and sophistication.

Images (opinion after)

New Logo for Zulily done In-house Logo. New Logo for Zulily done In-house New Logo for Zulily done In-house Seattle Sounders FC and Seattle Reign FC jersey sponsorship.

Opinion
I had not heard of Zulily before I started receiving tips about it and given the relative large amount of tips I received, it seems I’m clearly not in the know. Not knowing about it, though, makes for a good exercise in trying to figure out what this is, based on the logo alone. The first time I saw the name and new logo was when the Seattle Sounders FC announced that Zulily would have jersey sponsorship rights. My first thought, and I mean no disrespect to either women or the designers behind this logo, was “Why is a feminine hygiene brand sponsoring men’s soccer?”. This was my gut reaction — blame it on preconceptions and graphic design stereotypes or blame it on the “lily” part of the name and delicate script lettering. Looking at the before and after logos, it’s somewhat clear that the target audience is women, so it has gotten that right then and now. The old one looked more serious and like it was trying to reach an older, more affluent demographic whereas the new one is more youthful and feels more accessible, which, after clicking through their site, makes more sense. The execution is okay… the “Z” could have probably been made bigger in part to be able to nestle the “u” more so that the “Z” didn’t look so detached but, overall, it’s an attractive script. As a logo, though, there is something off about it, it looks like lettering on a postcard, without the metaphorical weight necessary to be a logo. Or maybe I’m just overthinking it. That press release, tho… THAT is overthinking it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6--YfBDh5Zc/new_logo_for_zulily_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_zulily_done_in_house.php Fri, 08 Mar 2019 05:47:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_zulily_done_in_house.php
Categories: News

Reviewed: Friday Likes 279: From The Nineteen, von K, and Happy FB

Fri, 03/08/2019 - 13:59
No recurring theme or connecting thread this week, with projects from Moscow, Graz, and Stockholm. “From The Nineteen, von K, and Happy FB” Friday Likes 279

No recurring theme or connecting thread this week, with projects from Moscow, Graz, and Stockholm.

Soyka by The Nineteen

Сойка ("Soyka" phonetically, meaning "Jay" in Russian) is a restaurant in Yekaterinburg, Russia, combining flavors from South East Asia and China. From its stunning little building that looks like a tiny castle to its identity, designed by Moscow, Russia-based The Nineteen, there is a fun surrealism to it. A series of charming illustrations of jays and heavy foliage manage to capture the intent of the designers that is a "playful and juicy visual language that has a strong colonial times general asian flavour with a little Singapore accent" -- I would have never been able to put my finger on it but after reading their description it's, like, yes, it's exactly that. The detailed illustration style, textured typography, and general lack of white space add up to a rich, ornate, and unique design. See full project

Andy Wolf by von K Andy Wolf by von K

Andy Wolf is an eyewear company based in Hartberg, Austria, that designs, manufactures, and distributes a classy evolving selection of glasses. (Disclaimer: This identity is a bit old, 2016, but still looks fresh.) The italic logo, which existed before but in a different font and with a period, was updated by Graz, Austria-based von K, with a crisper font and changed the period to a comma, adding a bit of whimsy to it, looking like an unfinished, open thought. The applications have a minimalist aesthetic that make the logo with the comma stand out even more. A few instances, like the business cards and tote, have some more relatively intricate type layouts that add some visual texture to the applications. The "♥ YOU" detail goes a long way too. See full project

Åhléns by Happy FB Åhléns by Happy FB

Åhléns is a large retailer in Sweden, with more than 50 department stores across the country and a history that dates back to 1899. A recent update by Stockholm, Sweden-based Happy FB, takes the well-known logo and disassembles it in a playful jumble that can be rearranged to fit in different-shaped areas. The color palette of maroon, red, and pink is sophisticated but also feels a little rebellious somehow. I can't imagine any American department store looking like this so it's quite the more enjoyable knowing that this can happen in other parts of the world. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PMIAI-S4Xjo/friday_likes_279.php https://www.underconsideration.com/brandnew/archives/friday_likes_279.php Fri, 08 Mar 2019 05:19:57 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_279.php
Categories: News

Linked: Opening at MDG

Fri, 03/08/2019 - 01:58
Position: Senior Designer (Branding) at MDG in New York, NY. Opening at MDG Visit Link Position: Senior Designer (Branding) at MDG in New York, NY. http://feedproxy.google.com/~r/ucllc/brandnew/~3/JkD6kF8zB1E/opening_at_mdg.php https://www.underconsideration.com/brandnew/archives/opening_at_mdg.php Thu, 07 Mar 2019 16:22:08 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_mdg.php
Categories: News

Spotted: New Logo for Diving Plongeon Canada by Godzspeed

Thu, 03/07/2019 - 19:58
New Logo for Diving Plongeon Canada by Godzspeed Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TGXmevsHCYY/new_logo_for_diving_plongeon_canada_by_godzspeed.php https://www.underconsideration.com/brandnew/archives/new_logo_for_diving_plongeon_canada_by_godzspeed.php Thu, 07 Mar 2019 10:14:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_diving_plongeon_canada_by_godzspeed.php
Categories: News

Spotted: New Logo and Identity for Trip.com done In-house

Thu, 03/07/2019 - 19:58
New Logo and Identity for Trip.com done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/g4WqgO9OTxw/new_logo_and_identity_for_tripcom_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tripcom_done_in_house.php Thu, 07 Mar 2019 10:10:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tripcom_done_in_house.php
Categories: News

Linked: "Metallic" Writing

Thu, 03/07/2019 - 16:58
A 9-year-old friend of my daughter was recently wearing a Metallic "...And Justice for All" t-shirt and I wondered if she knew who or what Metallica was. This video, making the internet rounds, sort of confirms my suspicion that maybe she just liked the "Metallic"

“I keep seeing so many tops with this ‘metallic’ writing on it” pic.twitter.com/YlD1rCEjdF

— Daniel Holland (@DannyDutch) March 4, 2019 [If you can not see a video here view this post on Brand New] Visit Link A 9-year-old friend of my daughter was recently wearing a Metallic "...And Justice for All" t-shirt and I wondered if she knew who or what Metallica was. This video, making the internet rounds, sort of confirms my suspicion that maybe she just liked the "Metallic" writing. http://feedproxy.google.com/~r/ucllc/brandnew/~3/HHFg--ECmD4/metallic_writing.php https://www.underconsideration.com/brandnew/archives/metallic_writing.php Thu, 07 Mar 2019 06:15:22 -0600 https://www.underconsideration.com/brandnew/archives/metallic_writing.php
Categories: News

Noted: New Logo and Identity for Rackspace by Havas

Thu, 03/07/2019 - 16:58
(Est. 1998) "Rackspace is modernizing IT in today's multi-cloud world. By delivering IT as a service, we help customers of all industries, sizes and locations, across private and public sectors, realize the power of digital transformation without the complexity and expense of managing it on “Rack ’em Up” New Logo and Identity for Rackspace by Havas

(Est. 1998) "Rackspace is modernizing IT in today's multi-cloud world. By delivering IT as a service, we help customers of all industries, sizes and locations, across private and public sectors, realize the power of digital transformation without the complexity and expense of managing it on their own. Our comprehensive portfolio of managed services across applications, data, security and infrastructure on the world's leading public and private cloud platforms enables us to provide unbiased expertise. Rackspace has been honored by Fortune, Forbes, Glassdoor and others as one of the best places to work."

Design by
Havas

Related links
Rackspace's CMO blog post

Relevant quote
No, your eyes are not deceiving you, the new logo is the old logo without the icon — nicknamed, fyi, “Fanatiguy” — and in red. The old icon was cheesy but recognizable. It’s not like you see Rackspace marketing all over the place but in my comings and goings on the internet I have seen it plenty. It’s not a huge loss but I’m sure it required plenty of meetings to decide to stop using it. In its place, the lowercase “r” from the wordmark becomes the hero. As bold as this one is, I don’t think lowercase “r”s were ever meant to be heroes. I’ll admit that in its use with photography, where it looks oversize, it’s almost convincing but when you see it on the signage it looks fairly weak. The wordmark wasn’t great to begin with but in a sea of geometric sans serifs this Myriad-esque bold italic feels surprisingly different. Overall, this isn’t an amazing identity by any means but there is some potential here if they used less generic stock photo and footage and perhaps found some more interesting supporting typography than the generic light techie font used in the video.

Images (opinion after)

New Logo and Identity for Rackspace by Havas Logo. New Logo and Identity for Rackspace by Havas New Logo and Identity for Rackspace by Havas "Skyline" "r" treatments. New Logo and Identity for Rackspace by Havas Shapes. New Logo and Identity for Rackspace by Havas Signage, before and after. New Logo and Identity for Rackspace by Havas Signage. Brand video.

Opinion
No, your eyes are not deceiving you, the new logo is the old logo without the icon — nicknamed “Fanatiguy”, fyi — and in red. The old icon was cheesy but recognizable. It’s not that you see Rackspace marketing all over the place but in my comings and goings on the internet I have seen it plenty. It’s not a huge loss but I’m sure it required plenty of meetings to decide to stop using it. In its place the lowercase “r” from the wordmark becomes the hero. As bold as it is, I don’t think lowercase “r”s were ever meant to be heroes. I’ll admit that in its use with photography, where it looks oversize, it’s almost convincing but when you see it on the signage it looks fairly weak. The wordmark wasn’t great to begin with but in a sea of geometric sans serifs this Myriad-esque bold italic feels surprisingly different. Overall, this isn’t an amazing identity by any means but there is some potential here if they used less generic stock photo and footage and perhaps found some more interesting supporting typography than the generic light techie font used in the video.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/zYDVIekpFfs/new_logo_and_identity_for_rackspace_by_havas.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rackspace_by_havas.php Thu, 07 Mar 2019 05:48:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rackspace_by_havas.php
Categories: News

Reviewed: New On-air Look for TeenNick by Trollbäck+Company

Thu, 03/07/2019 - 13:58
Launched as its own channel in 2009 (although debuting as a programming block in 2002), TeenNick is Nickelodeon's sister channel dedicated to teenagers. A part of Viacomo, TeenNick offers a mix of original programming, Nickelodeon-produced series, and feature films. Recently, TeenNick introduced a new on-air “Between Types” New On-air Look for TeenNick by Trollbäck+Company

Launched as its own channel in 2009 (although debuting as a programming block in 2002), TeenNick is Nickelodeon's sister channel dedicated to teenagers. A part of Viacomo, TeenNick offers a mix of original programming, Nickelodeon-produced series, and feature films. Recently, TeenNick introduced a new on-air look designed by New York, NY-based Trollbäck+Company.

A couple of notes before beginning: 1) There is no logo change in this post and no usual applications... it's just the on-air package. 2) All the videos below are set to auto-play and loop but you might want to eventually pause them to read... I figured the motion overdose at first glance was apt given the target audience.

Everything is "in between" -- and that's something to be celebrated. Our design strategy for the TeenNick rebrand began with interviews with real-world teens and pre-teens, and experiments with all of the in-between moments in kids' lives, both within the TeenNick universe and the day-to-day lives of its audience. It's a universe where the modernity of the Internet meets the weirdness of real life in a way that feels tactile, original, and totally authentic to a Gen Z audience.Trollbäck+Company project page Your browser does not support the video tag. Your browser does not support the video tag. Bumpers with real kids.

One of the things that stood out for me in this project is the use of custom live footage of teenagers that are not the actors of the shows yet, as you will see in the final on-air package at the end, it's sometimes hard to tell what's a show and what's the new footage as they complement each other very well. Some of the casting is spot on... The kids in the video directly above have the charming kind of awkwardness of teenagers that is often hard to capture as a marketing ploy. (The two teenagers in the video on top are a little too cool but I was never a cool teenager, so what do I know?).

We pulled inspiration from both analog (old-school public theater brochures, Insta- style filters) and digital (internet swipes, scrolls and pop-ups), reinforcing the concept of being "in between" two worlds. Type stretches, squishes, pulls and respond to on-air imagery across the network's bumpers, IDs, endpages. Loopable vector icons can be dropped in anywhere to add playfulness to any animation or video. We also created a super-dynamic live nav framework to bring a sense of immediacy, play, and online freshness to the network that is then carried through across the network's social and digital touchpoints.Trollbäck+Company project page Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Show bumpers. Promo for various shows. Your browser does not support the video tag. Logo pattern. On-air package.

The concept of "in-between" is nicely visualized through the on-air package's main behavior of type and images that stretch dramatically as they push and pull from one side to another as well as in the transition-by-repetition sort of effect. Add to those behaviors a high speed that makes a 40-year-old's pressure rise and you got yourself the perfect energy for teenagers. There is also a pretty cool burst-photo effect of the kids that adds variety to the system. The various type treatments are a little trendy if you follow the Brutalist trends in graphic design but deployed on a mainstream channel, they are sure to make an impact. I also like the liberties taken with the logo and how it's equally stretched in extreme ways.

I am far from the target audience but I feel like this is one of the most authentic branding approaches geared towards teenagers that I have seen. It doesn't come across as pandering or out of touch by trying to be cool, it just sort of is by channeling some of that bottled-up teenager energy and letting it burst through in slightly awkward ways.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nH9yyGxSmxU/new_on_air_look_for_teennick_by_trollback_and_company.php https://www.underconsideration.com/brandnew/archives/new_on_air_look_for_teennick_by_trollback_and_company.php Thu, 07 Mar 2019 04:44:32 -0600 https://www.underconsideration.com/brandnew/archives/new_on_air_look_for_teennick_by_trollback_and_company.php
Categories: News

Spotted: New Logo for London Business School

Wed, 03/06/2019 - 19:57
New Logo for London Business School Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/o6uYfpZXuSo/new_logo_for_london_business_school.php https://www.underconsideration.com/brandnew/archives/new_logo_for_london_business_school.php Wed, 06 Mar 2019 12:12:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_london_business_school.php
Categories: News

Spotted: New Logo for iLounge

Wed, 03/06/2019 - 19:57
New Logo for iLounge Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/X9AoiC2Y_Fs/new_logo_for_ilounge.php https://www.underconsideration.com/brandnew/archives/new_logo_for_ilounge.php Wed, 06 Mar 2019 12:06:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_ilounge.php
Categories: News

Announced: Co-Op Shop: Open Submissions, Volume 2

Wed, 03/06/2019 - 16:57
We are going to test a different approach this time by assigning a specific challenge ("There is that Blue Again") instead of being a free-for-all and by uploading all designs on the same day (March 18) instead of over the course of the week (where “Deadline: March 18 at 1pm EST”  Open Submissions, Volume 2

We are going to test a different approach this time by assigning a specific challenge ("There is that Blue Again") instead of being a free-for-all and by uploading all designs on the same day (March 18) instead of over the course of the week (where the last submissions had the least amount of visibility). So...

(In case this "Co-Op Shop" stuff doesn't make sense, here are all the posts around it.)

1. Getting started

Download the Cotton Bureau mock-up template (157Mb).

Unfortunately the silhouette of the t-shirt is a little clunky but the PSD file has layers for all the t-shirt colors and textures available, so you will definitely want to use it.

2. The Challenge: There is that Blue Again As a way to focus your energy, this volume is about nailing down one, two, three, or more t-shirts that pay homage to the "There is that Blue Again" meme that has become popular in the comments. The blue is R:0, G:0, B:255 or PMS Reflex Blue. Interpret that in any way you can think of. Keep it fun, clean, and inclusive by not being unnecessarily mean and/or overly sarcastic. We reserve the right to remove anything we deem offensive or insensitive. No logo parodies will be accepted as it's likely they will attract legal action and we have no interest in fielding cease and desist letters. 3. Design Guidelines Limit to 2 ink colors. Printable area is 11 inches wide by 14 inches tall on the front and/or the back. You can use the front, the back, or both. 4. Posting Guidelines

Do not upload on this post -- a new post will be opened on March 18.

On quantity You can post multiple ideas... say, 5. Don't be overwhelming by posting 15 or 20. Don't post minimal variations of the same idea (e.g., same layout and sentence but in 10 different fonts or color combinations). Self-edit before posting. On format You are encouraged to stick with the Cotton Bureau template to present your ideas. It's okay if you want to present it in your preferred t-shirt mock-up template. On upload protocol Upload a single t-shirt per comment so that the voting applies to only one design at a time. Use the Disqus picture-upload feature to upload your design.  Open Submissions, Volume 2 5. Voting Guidelines Upvote if you would honestly consider buying the t-shirt. You can downvote if you like but, for whatever reason, Disqus has removed the option to publicly see downvotes. Not that they would play a big role anyway as the idea is to move forward with whatever gets upvoted the most. 6. Deadline Monday March 18 to submit. We will create a new post on that date for you to upload. Wednesday March 20 to vote.

After March 20 we will work with the most popular t-shirts to move them into Cotton Bureau campaigns and launch a week or so after.

We'll see how all this works out and make changes if necessary for Volume 3.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/34FtqtxVxJI/co-op_shop_open_submissions_volume_2.php https://www.underconsideration.com/brandnew/archives/co-op_shop_open_submissions_volume_2.php Wed, 06 Mar 2019 09:31:22 -0600 https://www.underconsideration.com/brandnew/archives/co-op_shop_open_submissions_volume_2.php
Categories: News

Linked: Big Brands, Googie Style

Wed, 03/06/2019 - 16:57
Win Edson imagines some big brands in Googie, "a form of post-modern architecture, a subdivision of futurist architecture influenced by car culture, jets, the Space Age, and the Atomic Age". These are surprisingly more entertaining than I thought they would be. Big Brands, Googie Style Visit Link Win Edson imagines some big brands in Googie, "a form of post-modern architecture, a subdivision of futurist architecture influenced by car culture, jets, the Space Age, and the Atomic Age". These are surprisingly more entertaining than I thought they would be. http://feedproxy.google.com/~r/ucllc/brandnew/~3/UkqS3lI6iTY/big_brands_googie_style.php https://www.underconsideration.com/brandnew/archives/big_brands_googie_style.php Wed, 06 Mar 2019 06:17:30 -0600 https://www.underconsideration.com/brandnew/archives/big_brands_googie_style.php
Categories: News

Noted: New Logos for Comic Relief and Red Nose Day by Whistlejacket

Wed, 03/06/2019 - 16:57
(Est. 1985) "Comic Relief is an operating British charity, founded in 1985 by the comedy scriptwriter Richard Curtis and comedian Lenny Henry in response to famine in Ethiopia. The highlight of Comic Relief's appeal is Red Nose Day, a biennial telethon held in March, alternating “Relieved of Fun” New Logos for Comic Relief and Red Nose Day by Whistlejacket

(Est. 1985) "Comic Relief is an operating British charity, founded in 1985 by the comedy scriptwriter Richard Curtis and comedian Lenny Henry in response to famine in Ethiopia. The highlight of Comic Relief's appeal is Red Nose Day, a biennial telethon held in March, alternating with its sister project Sport Relief." (Wikipedia) / "Since its launch in 1988, Red Nose Day has become something of a British institution. It's the day, every two years, when people across the land can get together and raise money at home, school and work. There's a fantastic night of TV on the BBC, with comedy and entertainment to inspire the nation to give generously. Comic Relief spends the money raised by Red Nose Day to help people living tough lives across the UK and internationally."

Design by
Whistlejacket (London, UK)

Related links
Design Week story

Relevant quote
Matty Tong, partner at Whistlejacket, says the aim of the rebrand was to “re-energise and modernise the brand”, as well as clear up “confusion” about the relationship between the charity and its fundraising event, as “some believe that Red Nose Day is the charity,” she says.

“He adds that the target audience of the charity is “pretty much everyone”, so the new look aims to target both older generations and younger people.

“Kathy Kielty, creative director at the design studio, says that the new identities aim to be both “fun and entertaining” and “serious and compassionate” to suit different situations.

“By stripping everything back to a very simple, bold and confident mark, we were able to achieve a balance that can sit comfortably in either environment,” she says.

Images (opinion after)

New Logos for Comic Relief and Red Nose Day by Whistlejacket Comic Relief logo, before and after. New Logos for Comic Relief and Red Nose Day by Whistlejacket Comic Relief logo. New Logos for Comic Relief and Red Nose Day by Whistlejacket At an angle, providing some relief from boredom. New Logos for Comic Relief and Red Nose Day by Whistlejacket Red Nose Day logo, before and after. New Logos for Comic Relief and Red Nose Day by Whistlejacket Red Nose Day logo. New Logos for Comic Relief and Red Nose Day by Whistlejacket Joint logo. New Logos for Comic Relief and Red Nose Day by Whistlejacket Pattern. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Animations. Them sound effects tho.

Opinion
The old Comic Relief logo was good, in a groovy font and the red nose filling in for the “O”. It was fairly straightforward but had some levity to it. I would have loved to see a lettering designer take a stab at updating this, giving the letterforms more intention and bounce. Instead, the new logo is as dry and unmemorable as it gets without any personality whatsoever. The typography is not bad per se, it’s just bad for this. I’m not saying it has to be a “funny” font but this looks like an initiative from the Red Cross. The rounded-corner square could not be anymore uninspiring either. The score so far, Old Logos: 1 - New Logos: 0. The old Red Nose Day logo was great, with the oversize nose looking exactly like wearing one feels: silly and fun. The composition was great, with the nose off center and the deadpan typography perfectly supporting the visual punchline. If there was one fault perhaps it was that the nose was too shiny with its full-white highlight but that’s really a minor quibble. The new logo is a circle with type and it’s such a downer. Again, the logo doesn’t have to be comical but it should capture the humor and positive energy of what the event is about. The new logo looks clinical, like a sticker you would put on a bag of IV fluids. The pattern sort of maybe begins to create the right vibe but then you see the animation with the clunky sound effects and there is no joy there — if all the Marvel Studios-like thuds in those animations had been replaced with a quack, a beep, a bloop, a splat, a snort, etc. then maybe there would have been an element of surprise. Overall, this is literally a sad update if there ever was one. Final score, Old Logos: 2 - New Logos: 0.

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Categories: News

Reviewed: New Logo and Identity for Fiskars Group by DesignStudio

Wed, 03/06/2019 - 13:57
Established in 1649 as an iron foundry in the village of Fiskars near what is now Helsinki, Fiskars Group is the parent company of a global portfolio of consumer product brands that include Fiskars (gardening, cooking, and other hobby tools), Gerber (outdoor gear), Iittala (interiors “Crown Jewel” New Logo and Identity for Fiskars Group by DesignStudio

Established in 1649 as an iron foundry in the village of Fiskars near what is now Helsinki, Fiskars Group is the parent company of a global portfolio of consumer product brands that include Fiskars (gardening, cooking, and other hobby tools), Gerber (outdoor gear), Iittala (interiors and dining), Royal Copenhagen (porcelain products), and Waterford (drinkware, tableware, and high-end gifts) among others. Headquartered in Helsinki with presence in Europe, Asia, and the Americas, Fiskars Group's products are available in more than 100 countries and the company employs around 7,900 people in over 30 countries. Recently, Fiskars Group introduced a new identity designed by DesignStudio.

We immersed ourselves in all things Fiskars Group; travelling between its consumer brands' flagship stores, production workshops, and even Fiskars village itself - the group's birthplace and heritage site. Seeing it all firsthand helped us understand the spirit of Fiskars Group and its mission; making the Everyday Extraordinary.DesignStudio project page New Logo and Identity for Fiskars Group by DesignStudio Mission. Our symbol represents the everyday extraordinary. Inspired by Fiskars original branding, the new mark is a modern take on hundreds of years of heritage. It connects the brands and people Fiskars Group brings together. And as well as being a graphic device, our symbol unites everyone under the shared belief of making daily life better for each other.DesignStudio project page Your browser does not support the video tag. Icon origin. Your browser does not support the video tag. Icon animation. Logo introduction. The wordmark has extended letterforms - it's a nod to Fiskars Group's original logo. The notches between joins reference connection, and relate to the forms from our symbol. The letterforms have squared off counters too. It gives the mark an artisan feel - crafted, but not manufactured.DesignStudio project page New Logo and Identity for Fiskars Group by DesignStudio Lock-up variations. New Logo and Identity for Fiskars Group by DesignStudio Logo.

The old logo, still in use by the consumer brand, was/is not great but not terrible -- forgettable and kind of gangly but mostly fine. The new logo is quite great, starting with the icon that is fairly abstract in that it doesn't represent anything in particular but also has a precious stone quality to it that manages to not be pretentious, which I think is achieved by giving it a three-dimensional presence that sort of shifts how it's perceived. Its execution is really nice, with a squared-off circle as its negative space and the squared-off points that make it look crafted and more unique than something found by randomly typing letters in Wingdings. The wordmark is quite nice too, with plenty of personality and quirks that subtly match the icon. The monospace structure works well and I really like how the icon is kept small, at the same height as the letters, as an alternative to the typical icon/wordmark lock-up where the icon is many times larger. The logo manages to look both corporate and crafted, which is a rare feat.

New Logo and Identity for Fiskars Group by DesignStudio Group brands. Our wider graphic language highlights the extraordinary things that happen when people and ideas are brought together. When our graphic forms overlap, we see something special - this might be our newest innovation, an interesting collaboration, or a snapshot of a mundane moment made momentous.DesignStudio project page Your browser does not support the video tag. Shapes. Your browser does not support the video tag. Shapes converting into layout.

In application, the shade-less 3D icon is overlapped with the squared-off circle to create a number of abstract compositions that serve as backgrounds. The muted colors are offset by the key green color as an accent and typography is kept to a minimum. The identity uses Karelia as the primary font that, like the wordmark, has plenty of personality and provides some relief from the usual suspects.

New Logo and Identity for Fiskars Group by DesignStudio Annual report. New Logo and Identity for Fiskars Group by DesignStudio Brochure inside bag. New Logo and Identity for Fiskars Group by DesignStudio Business cards. New Logo and Identity for Fiskars Group by DesignStudio Posters. New Logo and Identity for Fiskars Group by DesignStudio Lanyards. New Logo and Identity for Fiskars Group by DesignStudio Banners. New Logo and Identity for Fiskars Group by DesignStudio Lapel pin.

Overall, I really like this, it has a great balance of being corporate without being boring, contemporary without ignoring its history, and flexible without being unhinged. It's also quite commendable that DesignStudio was able to unearth a relatively minimalist and abstract icon that hasn't been done before -- although, no doubt, there will be some "Reminds me of..." in the comments to refute that.

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Categories: News

Spotted: New Logo and Packaging for HeatGen

Tue, 03/05/2019 - 19:57
New Logo and Packaging for HeatGen Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/bjiGg2pg7ds/new_logo_and_packaging_for_heatgen.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_heatgen.php Tue, 05 Mar 2019 12:09:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_heatgen.php
Categories: News

Spotted: New Logo for Teamwork done In-house

Tue, 03/05/2019 - 19:57
New Logo for Teamwork done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/2IwoxQH_yAI/new_logo_for_teamwork_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_teamwork_done_in_house.php Tue, 05 Mar 2019 12:00:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_teamwork_done_in_house.php
Categories: News

Linked: Original Miami Heat Logo Options

Tue, 03/05/2019 - 16:56
The NBA's Miami Heat held an open call for entries to design the team's original logo in the mid 1980s. Here, some kind of paper-based voting mechanism allowed fans to select their favorite from the 12 finalists. Original Miami Heat Logo Options Visit Link The NBA's Miami Heat held an open call for entries to design the team's original logo in the mid 1980s. Here, some kind of paper-based voting mechanism allowed fans to select their favorite from the 12 finalists. http://feedproxy.google.com/~r/ucllc/brandnew/~3/V1QR1k9Od3E/original_miami_heat_logo_options.php https://www.underconsideration.com/brandnew/archives/original_miami_heat_logo_options.php Tue, 05 Mar 2019 07:54:34 -0600 https://www.underconsideration.com/brandnew/archives/original_miami_heat_logo_options.php
Categories: News

Noted: New Logo and Identity for La Pionera by 131

Tue, 03/05/2019 - 16:56
(Est. 2018) "La Pionera is a new open air space that promotes cooperation among people and projects in the city of Barcelona (promoted by Ajuntament de Barcelona). It is a space of opportunities for entrepreneurial people and new projects focused on socio-economic innovation, all from “Read Between the Lines” New Logo and Identity for La Pionera by 131

(Est. 2018) "La Pionera is a new open air space that promotes cooperation among people and projects in the city of Barcelona (promoted by Ajuntament de Barcelona). It is a space of opportunities for entrepreneurial people and new projects focused on socio-economic innovation, all from a gender-conscious perspective. It is a showcase occurring once a month, in which more than 300 different initiatives and projects are expected to participate in the 2018-19 period."

Design by
131 (Barcelona, Spain)

Related links
131 project page

Relevant quote
From the variability of innovative people and projects, we began working on a flexible typographic system in our studio. Its identity is built around a font of 26 solid characters and 52 spontaneous alternative characters that can be interchanged to generate an easy to build and scalable language.

The name (by Nom Nam) is in the feminine. La Pionera is the one who opens the way for others. A colourful campaign has been developed in order to present the project to our neighbours in Barcelona.

As a visual system, it lets pioneers generate billboards for concerts and events (circuses, dance performances, talks) that take on a fresh and vernacular tone. An application developed by Santi Grau allows for the writing of messages composed with the letters that are instantly printable. Everything from street posters to signage, to the contents for totems inviting access to spaces, can be generated with this system.

Images (opinion after)

New Logo and Identity for La Pionera by 131 Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for La Pionera by 131 New Logo and Identity for La Pionera by 131 Custom type. New Logo and Identity for La Pionera by 131 Faces. New Logo and Identity for La Pionera by 131 Posters. New Logo and Identity for La Pionera by 131 New Logo and Identity for La Pionera by 131 New Logo and Identity for La Pionera by 131 Banners. New Logo and Identity for La Pionera by 131 New Logo and Identity for La Pionera by 131 New Logo and Identity for La Pionera by 131 Event.

Opinion
One of the reasons I wanted to post this was to compare it to the recent post on MFO as they share a similar approach but one that I feel was more successfully executed here. This is not meant to belittle the MFO project at all but perhaps it’s a helpful comparison for anyone looking to take on an approach like this. So… the concept is mostly the same, to convey diversity through type that shares the same bones but has different skins. Where MFO ran into problems was in making it TOO diverse by having a system that allowed for a wide range of manipulations in each letter, leading to really weird individual letter compositions. Here, the letters are pre-defined and yield proper compositions like the “R” in the header image — that’s an awesomely squiggly “R” — and they make for a much more cohesive and pleasant system. The style of each variation here is a little more playful too and the variations contrast really well with the solid characters. Moving away from the comparison to focus on this project, I really like the vibe they have achieved… it feels energetic and engaging. The various dark-ish colors work well together with the all-black typography and the font does a really good job in establishing a recognizable element. Lastly, golf claps for the signage that has the cut-out logo — looks sweet.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/AT-fU6l11bU/new_logo_and_identity_for_la_pionera_by_131.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_la_pionera_by_131.php Tue, 05 Mar 2019 05:58:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_la_pionera_by_131.php
Categories: News

Reviewed: New Logo and Identity for All 4 by DixonBaxi and 4creative

Tue, 03/05/2019 - 13:56
Launched in 2006 (originally as 4 on Demand or 4oD), All 4 is Channel 4's free on-demand service that provides access to the content of all of the network's channels as well as exclusive content from partners like Vice and Adult Swim. The service is “All That and a Bag of Chips” New Logo and Identity for All 4 by DixonBaxi and 4creative

Launched in 2006 (originally as 4 on Demand or 4oD), All 4 is Channel 4's free on-demand service that provides access to the content of all of the network's channels as well as exclusive content from partners like Vice and Adult Swim. The service is available on more than twenty platforms including browsers, mobile and tablet, and smart TVs and now counts with 18 million registered users. Last week, along with a revised iOS app, All 4 introduced a new identity designed by London, UK-based DixonBaxi in collaboration with Channel 4's in-house team, 4creative.

The visual identity rebrand, developed by Channel 4's in house agency 4creative and branding agency DixonBaxi includes a new All 4 logo - a 2D version of the classic Channel 4 logo featuring a streaming bar at its core. The streaming bar plays a central role in the rest of the branding and acts as a reminder of the endless content available on All 4.Channel 4 press release New Logo and Identity for All 4 by DixonBaxi and 4creative Logo. New Logo and Identity for All 4 by DixonBaxi and 4creative In relation to the recently redesigned family of logos.

Back when Channel 4's logo was 3D the old All 4 logo made more sense as a different perspective of the logo's blocks that could be interpreted as a different way of accessing the channel's content. In other words, it was awkward but appropriate. The new logo adapts to both the flat approach and embedding a distinctive element within the 4 that all of Channel 4's logos recently updated to. At first glance, without the motion I had no idea what the colored lines were meant to be or evoke but once I saw the animation I was more smitten as the infinite loop of the "Playbar" adds an interesting dimension to the familiar "4". Being a digital-first logo, it will have plenty of opportunities to establish the animation, which is a good thing because without it, it's almost as if they wrongly colored the main logo.

New Logo and Identity for All 4 by DixonBaxi and 4creative Logo with content partners' logos. New Logo and Identity for All 4 by DixonBaxi and 4creative Logo on a smart TV. Two vibrant accent colours, a sharp yellow and acidic teal, bring a refreshing energy and digital quality to the brand. This is offset with a deep grey that adds a premium feel, while the use of Channel 4's Headline brand font in its boldest, italic weight throughout creates a confident typographic language. From simple, clear headings online, to bold, offset layouts in print, social and on-air.DixonBaxi project page New Logo and Identity for All 4 by DixonBaxi and 4creative Playbar graphic. New Logo and Identity for All 4 by DixonBaxi and 4creative Playbar with images.

On its own or in static applications as you will see below, the playbar graphic is not very convincing as a brand identifier, looking more like a decorative element rather than the defining one. It's nice, subtle, and the two bars evoke the shapes that the "4" is made of but it doesn't quite have as strong a presence without the aid of motion.

New Logo and Identity for All 4 by DixonBaxi and 4creative Typography. (Selected from the existing type family introduced in 2015.)

All 4's identity uses the heaviest typeface from the family designed by Brody Associates in 2015 as the primary choice. I wasn't a fan of the type then, and I'm not a fan now. I find it very distracting and it fights for attention with anything around it.

New Logo and Identity for All 4 by DixonBaxi and 4creative New Logo and Identity for All 4 by DixonBaxi and 4creative Ads.

In principle, the ads above are fine... they are attention-grabbing with big photos of the talent and loud type but it's hard to tell whether this is an All 4 ad or a general Channel 4 ad since the playbar graphic sort of blends into the design a little too well.

In action, the Playbar expands horizontally to become an infinite stream that guides, frames and connects every piece of content, showcasing the vast library of shows available. The angle of the leading-edge of the 4 is used consistently to create a sense of forward momentum and is a strong graphic element of the look. In motion, it's fluid, slick and effortless. Suggesting scrubbing through the timeline, revealing show images and titles through silky-smooth parallax motion.DixonBaxi project page On-air package.

Motion to the rescue though, as the playbar's smooth and constant scrolling is really nice. Unlike a regular TV channel this doesn't have or need a dozen tricks as it's mostly transitions on the different apps as you select and start different shows as well as any brief informational devices so the simple scaling of the playbar as angled viewing boxes that maintain the horizontal scrolling effect work well. Overall, it's a solid identity that makes All 4 part of the family but without it taking the spotlight away from the actual channels.

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Categories: News

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