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Updated: 1 hour 27 min ago

Spotted: New Logo and Identity for L'escouade Créative by Antoine Goulet

Tue, 03/19/2019 - 20:33
New Logo and Identity for L'escouade Créative by Antoine Goulet Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ORvWvwglkso/new_logo_and_identity_for_lescouade_creative_by_antoine_goulet.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lescouade_creative_by_antoine_goulet.php Tue, 19 Mar 2019 12:01:43 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lescouade_creative_by_antoine_goulet.php
Categories: News

Linked: My Kid Could Do That

Tue, 03/19/2019 - 14:33
For the identity of Jolene, a bakery in London, Frith Kerr of Studio Frith used her six-year-old son's lettering skills for the logo. A+! My Kid Could Do That Visit Link For the identity of Jolene, a bakery in London, Frith Kerr of Studio Frith used her six-year-old son's lettering skills for the logo. A+! http://feedproxy.google.com/~r/ucllc/brandnew/~3/MgmMNuDfUD4/my_kid_could_do_that.php https://www.underconsideration.com/brandnew/archives/my_kid_could_do_that.php Tue, 19 Mar 2019 06:07:48 -0600 https://www.underconsideration.com/brandnew/archives/my_kid_could_do_that.php
Categories: News

Noted: New Logo and Identity for Intelligence Squared by Studio Output

Tue, 03/19/2019 - 14:33
(Est. 2002) "Founded in 2002, Intelligence Squared is the world's premier debating forum. Live and online we take you to the heart of the issues and the arguments that matter, in the company of some of the world's sharpest minds and most exciting orators. Join “IQ Test” New Logo and Identity for Intelligence Squared by Studio Output

(Est. 2002) "Founded in 2002, Intelligence Squared is the world's premier debating forum. Live and online we take you to the heart of the issues and the arguments that matter, in the company of some of the world's sharpest minds and most exciting orators. Join the debate."

Design by
Studio Output (London, UK)

Related links
Studio Output project page

Relevant quote
To complement the intelligent content, Output evolved the existing word mark and brand identity to create a new, elegant design language. Inspired by high-end editorial design, a smart yet classic typeface and a bold but balanced colour system were introduced to inject gravitas and authority into the brand. To bring audiences closer to the action, a more considered photography style has also been added, featuring contributor’s expressions and highlighting subtle details that would normally only be noticed up-close.

Images (opinion after)

New Logo and Identity for Intelligence Squared by Studio Output Logo. New Logo and Identity for Intelligence Squared by Studio Output Full to shorthand logo animation. New Logo and Identity for Intelligence Squared by Studio Output IQ2 shorthand. New Logo and Identity for Intelligence Squared by Studio Output Online presence. New Logo and Identity for Intelligence Squared by Studio Output New Logo and Identity for Intelligence Squared by Studio Output Your browser does not support the video tag. Visual language.

Opinion
The old logo did a good job in establishing the clever typographic play of hiding “IQ” in “intelligence” but an amply letterspaced italic serif wasn’t the best conduit for it. The new logo is a great execution evolution that makes the visual puzzle more engaging and pleasing while improving the readability of the logo through a bolder and more compact wordmark. The “2” could have been a little bigger but I like how its baseline anchors with the “e”. The IQ2 shorthand is great and I love how neatly it shortens. The rest of the identity is elegant and crisp, definitely exuding a serious but comfortable editorial tone. I feel more intelligent just by looking at it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PoKiVZFsGPM/new_logo_and_identity_for_intelligence_squared_by_studio_output.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_intelligence_squared_by_studio_output.php Tue, 19 Mar 2019 05:51:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_intelligence_squared_by_studio_output.php
Categories: News

Reviewed: New Logo and Identity for Vy by Snøhetta

Tue, 03/19/2019 - 11:33
Established in 1996 but with a history dating back to 1883, NSB Group (Norges Statsbaner in full form, "Norwegian State Railways" in English), a subsidiary of Norway's Ministry of Transport and Communications, is a Nordic transport group that operates various subsidiaries of its own: The “Veni, Vydi, Vyci ” New Logo and Identity for Vy by Snøhetta Visit Link

Established in 1996 but with a history dating back to 1883, NSB Group (Norges Statsbaner in full form, "Norwegian State Railways" in English), a subsidiary of Norway's Ministry of Transport and Communications, is a Nordic transport group that operates various subsidiaries of its own: The eponymous NSB for passenger trains in Norway, Tågkompaniet for passenger trains in Sweden, Nettbuss for passenger buses, GreenMobility for an electric car sharing service, and a couple of other non-public-facing services. On their two main networks of buses and trains more than 190 million trips were made in 2018. This month, NBS Group announced it would merge its services under a new name, Vy, and introduced a new identity designed by Oslo, Norway-based Snøhetta.

Vy is a Scandinavian word meaning outlook, overview, prospect or "a picture of". If we as a society are going to turn "sustainability" and "travel" into two words that belong together, we need to think differently - we need a vision. For us, the name Vy means having the vision and ambition to create the transport solutions of tomorrow. Punctuality and a high standard of service remain our top priorities, and we will do all that we can to make your journey with us even better. [The word vy stems from the French word vue, derived from voir, which means "to see".]Vy intro page

Pronounced "vee" (as opposed to "vie", which was my inclination), the name is enviously short and easy to use and pronounce. The meaning behind it is, um, meaningful and appropriate for a transportation brand. More importantly, it's a name that can encompass trains, buses, and cars without being tied to any of those in specific as the old NSB was.

New Logo and Identity for Vy by Snøhetta Logo. The logo is presented as one movement, from beginning to end, or from V to Y, more specifically. It forms a whole, continuous line that brings associations to railway tracks, to the motorway, to tire tracks on an open road, or even to the staves that govern movement and pitch in musical notation. The notion of movement is present throughout the visual identity, from the shape of the logo to the molding of the typography.Snøhetta project page Your browser does not support the video tag. Logo animation. New Logo and Identity for Vy by Snøhetta Single-color logo on pretty photo.

The old NSB logo was fairly nice with a bold and dynamic icon and decent-enough type over it. The old Nettbuss logo was a little too friendly with what looked like a smiley face icon and its rounded sans serif wordmark. Both were well-known logos so it will be a challenge to replace them -- not so much literally as in physically updating where they appear but metaphorically as in mentally updating how travelers refer to trains and buses in Norway. With such a short and memorable name, the challenge will be easier and the rather pretty logo will also help. We've seen a number of ribbon-esque logos before and my first reaction when I saw this logo was "Oh, great, another one of those" but this one is particularly well done and doesn't rely on shading and gradients to convey its volume -- instead, a green line that runs on the "back" of the ribbon appears and disappears as it twists and turns. Even in a single color, the effect is perfectly captured. I also like that even though "V" and "Y" are the angl-iest of letters, they managed to soften them. Conceptually, it also hits all the necessary topics from travel to connectedness to movement.

Referencing grotesques and gothics from the time of the State Railway's founding, Vy Sans has a crisp, modern look with a subtle distinctiveness. Vy Display shares the same skeleton but mirrors the pen strokes of the logo. The resulting semi-seriffed typeface has a unique and strong personality that supports brand recognition.Snøhetta project page New Logo and Identity for Vy by Snøhetta Custom type family in collaboration with Letters of Sweden.

The custom type family has a simple sans that's fine and a semi serif display version that I don't like at all. It's well done and I'm sure many people will like it but, personally, I'm not a fan of the tiny spiky serifs and odd rounded corners.

The palette is based on the encounter between nature and culture; colors you see and experience when you move through cities, fjords and mountains - representing Vy's multifaceted services within public mobility services. The green tones particularly emphasize Vy's commitment to developing and promoting environmentally friendly transport services.Snøhetta project page New Logo and Identity for Vy by Snøhetta Various materials.

The few print applications shown above are really nice and show plenty of promise with the introduction of additional ribbon graphics, muted photography, and a strong dark green color as the brand accent.

New Logo and Identity for Vy by Snøhetta Website. New Logo and Identity for Vy by Snøhetta Livery diagrams. New Logo and Identity for Vy by Snøhetta Train livery. New Logo and Identity for Vy by Snøhetta Bus livery. New Logo and Identity for Vy by Snøhetta Electric car livery.

Given how cool the logo is, the liveries are kind of a letdown... I am guessing there are limitations to what can be done on these but somehow it feels like there is something missing.

Identity presentation.

Overall, this is a great new transportation brand and the kind of aesthetic you would expect from a Nordic country on a range of services that normally look like afterthoughts in the U.S.. Perhaps the actual liveries will have some more ambition to them once they start rolling out but even if not, I imagine that the applications (maps, signage, uniforms) around it will be on point.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/qQdzx6j5QLI/new_logo_and_identity_for_vy_by_snohetta.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vy_by_snohetta.php Tue, 19 Mar 2019 04:51:33 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vy_by_snohetta.php
Categories: News

Spotted: New Name and Logo for Haven

Mon, 03/18/2019 - 20:32
New Name and Logo for Haven Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/N81YJjzZLL0/new_name_and_logo_for_haven.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_haven.php Mon, 18 Mar 2019 12:13:48 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_haven.php
Categories: News

Spotted: New Logo for Oppo

Mon, 03/18/2019 - 20:32
New Logo for Oppo Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/v0BecPZuGWo/new_logo_for_oppo.php https://www.underconsideration.com/brandnew/archives/new_logo_for_oppo.php Mon, 18 Mar 2019 12:05:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_oppo.php
Categories: News

Announced: 2019 Brand New Conference: Open Call for 15-Minute Speakers

Mon, 03/18/2019 - 17:32
As part of an effort to do some good with the Brand New Conference -- full details to be shared when we announce speakers in early to mid-May -- we are looking for 4 speakers that meet the following criteria: Have designed AND implemented an “100% Pro-bono Projects Only”  Open Call for 15-Minute Speakers

As part of an effort to do some good with the Brand New Conference -- full details to be shared when we announce speakers in early to mid-May -- we are looking for 4 speakers that meet the following criteria:

Have designed AND implemented an identity project -- new or redesign -- for a charity, nonprofit, or NGO between 2017 and 2019. The project was done 100% pro-bono. You are based in the U.S. -- this is for budget reasons; if you are willing to cover the bulk of your flight ticket from outside the U.S. you are welcome to apply.

During the conference we will devote, each day, one of the 45-minute sessions to this kind of project/engagement. The selected designers will have 15 minutes each to present the case study for their client (in-house designers can apply too!).

UnderConsideration will cover travel and accommodations and you will be one of the twenty speakers presenting.

Deadline: Monday, March 25.

To apply:

By e-mail only to armin@underconsideration.com Subject: 2019 BNConf 15-Minute Proposal Include client name and year designed/implemented Link to, or PDF of, case study Name, bio, and location of who would be speaking (if submitting on behalf of a firm)

Only selected designers will be contacted. We will be as rigorous in this selection as with the rest of the speaker line-up. Our main criteria is relevance and quality of the work.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/3nQi9D-5-Ms/2019_brand_new_conference_open_call_for_15-minute_speakers.php https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_open_call_for_15-minute_speakers.php Mon, 18 Mar 2019 08:57:40 -0600 https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_open_call_for_15-minute_speakers.php
Categories: News

Linked: Book on Munich ’72 Olympics

Mon, 03/18/2019 - 14:24
Munich ’72. The Visual Output of Otl Aicher's Dept. XI, currently on Kickstarter, is the result of three years of research and material gathering by Mark Holt. [If you can not see a video here view this post on Brand New] Visit Link Munich ’72. The Visual Output of Otl Aicher's Dept. XI, currently on Kickstarter, is the result of three years of research and material gathering by Mark Holt. http://feedproxy.google.com/~r/ucllc/brandnew/~3/bMIhTDjcDC4/book_on_munich_72_olympics.php https://www.underconsideration.com/brandnew/archives/book_on_munich_72_olympics.php Mon, 18 Mar 2019 07:09:44 -0600 https://www.underconsideration.com/brandnew/archives/book_on_munich_72_olympics.php
Categories: News

Noted: New Logo and Identity for An Post by Image Now

Mon, 03/18/2019 - 14:24
(Est. 1984) "An Post is a major commercial organization providing a wide range of services which encompass postal, communication, retail and financial services. It is one of Ireland's largest companies directly employing over 10,000 people through its national network of retail, processing and delivery points." “Living in a Post-Postal World” New Logo and Identity for An Post by Image Now

(Est. 1984) "An Post is a major commercial organization providing a wide range of services which encompass postal, communication, retail and financial services. It is one of Ireland's largest companies directly employing over 10,000 people through its national network of retail, processing and delivery points."

Design by
Image Now (Dublin, Ireland)

Related links
An Post brand page
Image Now project page

Relevant quote
As part of our transformation, we’re having a makeover. We’re updating our logo, for the first time in 35 years, in a rebranding programme that will be phased in over the next three years. Visible change will be evident in post offices, online, across our fleet of vehicles and the uniforms we wear with pride. They will feature a more modern shade of green as well as our new logo, designed to symbolise ongoing change and connectedness.

Images (opinion after)

New Logo and Identity for An Post by Image Now Logo. New Logo and Identity for An Post by Image Now New Logo and Identity for An Post by Image Now Sub-brands. New Logo and Identity for An Post by Image Now Sign. New Logo and Identity for An Post by Image Now Livery. New Logo and Identity for An Post by Image Now Bike of the future. Your browser does not support the video tag. Brief identity video. TV spot.

Opinion
The old logo wasn’t great but it wasn’t terrible. The wavy lines for the cancellation marking quickly conveyed that this was a postal service and the wordmark was interesting in its treatment of the “st” ligature. With the expansion of An Post into services beyond postal (including offering mortgages), the old logo was limiting so it’s understandable that they are going for a more “corporate” look, which the new logo has in spades. It’s not the most exciting logo but it’s also not the most boring logo. Its main problem is the two competing visual elements: the shaded, Möbius-strip-like “o” and the extra wide curved “t”. It’s hard to focus on one. I’m not a fan of the “o” as it feels somewhat clichéd but I totally get its appeal as a logo that represents change and connectedness — I don’t buy it but I get it. On the other hand, I really like the “t” and how it references the Gaelic “t” (which the old logo did as well). The peculiar letter is also part of the custom font deployed on An Post’s website and it adds a great distinctive element to an otherwise basic sans. Not much in application… some uses of the shaded “o” used large but that’s about it. The more vibrant and contemporary green is a great evolution to what looked like an old and dusty green. Overall, it’s a fine-enough job that gives the organization a boost.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/c_H7DZTzWxM/new_logo_and_identity_for_an_post_by_image_now.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_an_post_by_image_now.php Mon, 18 Mar 2019 05:56:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_an_post_by_image_now.php
Categories: News

Reviewed: New Logo and Identity for Ural Music Night by Voskhod

Mon, 03/18/2019 - 14:24
First celebrated in 2015, Ural Music Night is a multi-genre music festival in Yekaterinburg, Russia, a city located east of the Ural Mountains. The festival is only one night and features local talent as well as artists from more than 20 countries performing everything from “For Those About to Rock and Jazz and Techno and…” New Logo and Identity for Ural Music Night by Voskhod

First celebrated in 2015, Ural Music Night is a multi-genre music festival in Yekaterinburg, Russia, a city located east of the Ural Mountains. The festival is only one night and features local talent as well as artists from more than 20 countries performing everything from classical music, to opera to jazz to rock, punk, rap, EDM, and more across 100 different stages, from parks, to squares, to alleys, to parking lots, to roofs, and even pontoons on the water. 70,000 guests attended the first event in 2015 and 200,000 attended the last one in June of 2018. Both the original and new identities have been designed by Moscow- and Yekaterinburg-based Voskhod.

The festival's transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster - where different posters overlap each other and artists, events and genres hurry to change one another.

Every ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains.

Layers of the posters are informative as well: the main upper layer is about the festival, the middle one is about the venue, the lower layer tells about the musicians and lineup.Voskhod project page Identity video presentation. Sound on.

I usually like to put presentation videos at the end of the post as a summary but in this case it's more effective to have it upfront. Sound is a must.

New Logo and Identity for Ural Music Night by Voskhod Base logo, genre logos, and shreds. New Logo and Identity for Ural Music Night by Voskhod Genre logos.

The old logo, also designed by Voskhod, was funky on its own and also had a great identity system around it. Given the young age of the festival, it's not like it was an established identity so it wasn't better or worse nor more or less appropriate but simply a different solution to the same challenge. Having said that, the new logo system rocks harder.

The base logo does what it needs to do, which is provide the straight, serious element so that the effusive genre logos stand out. Typeset in the same deadpan 3-line, flush-left configuration in wacky display typefaces, the genre logos embrace their cliché-ness in a fun way and the addition of the conceptual element of the poster tear -- that, as a bonus, makes a reference to the Ural Mountains -- brings them together in an original, meaningful, and memorable way.

New Logo and Identity for Ural Music Night by Voskhod Primary logo. New Logo and Identity for Ural Music Night by Voskhod Single-color logo.

The primary logo uses the "Classical" genre logo as it's probably the quickest to convey the diversity of the festival as well as the day-to-night(-to-day) transformation of the city for the event. In print/swag applications, the single-color version was the most common and although not as strong with the visual shred it still carried the right energy.

New Logo and Identity for Ural Music Night by Voskhod New Logo and Identity for Ural Music Night by Voskhod Posters.

In application, there is a great system where the tears compartmentalize the information: first tear shows the festival branding, second tear shows genre logo and artist name or venue, and the last tear has show information. Perhaps it's not the most easily accessible information but this isn't airport signage so a little visual attitude is fine. Conceptually, I love how it works. Graphically, I love how it rocks.

Certainly, the animated GIF makes it a little more dramatic but even the static versions shown in this post or in the festival's Instagram account, work quite well.

New Logo and Identity for Ural Music Night by Voskhod Online banners. New Logo and Identity for Ural Music Night by Voskhod Program. New Logo and Identity for Ural Music Night by Voskhod New Logo and Identity for Ural Music Night by Voskhod Brochure. New Logo and Identity for Ural Music Night by Voskhod Lanyards. New Logo and Identity for Ural Music Night by Voskhod T-shirt.

The t-shirt idea is one of the best identity applications of a concept that I have seen in some time -- it just works on so many levels. I can't imagine it being deployed at large scale for all attendees but perhaps for staff. I'm not sure how much of the applications shown were actually produced/implemented with real-life tears -- the realist in me thinks not much -- but as a general concept and even the flat, faux-tear digital executions, I found this to be joyful, appropriate, exciting, and adventurous.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DvZ8T2ulvrY/new_logo_and_identity_for_ural_music_night_by_voskhod.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ural_music_night_by_voskhod.php Mon, 18 Mar 2019 04:43:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ural_music_night_by_voskhod.php
Categories: News

Announced: No Posts Until March 18

Thu, 03/14/2019 - 11:50
A small Spring Break break for me this week. You got 3 out of 5 days instead of 0 out of 5 days! Back with posts next Monday. “Reviewer on Small Spring Break” No Posts Until March 18

A small Spring Break break for me this week. You got 3 out of 5 days instead of 0 out of 5 days! Back with posts next Monday.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BebhtiDDgaM/no_posts_until_march_18.php https://www.underconsideration.com/brandnew/archives/no_posts_until_march_18.php Thu, 14 Mar 2019 05:03:05 -0600 https://www.underconsideration.com/brandnew/archives/no_posts_until_march_18.php
Categories: News

Spotted: New Logo for BNSF Logistics

Wed, 03/13/2019 - 17:50
New Logo for BNSF Logistics Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eUVCoAogS9s/new_logo_for_bnsf_logistics.php https://www.underconsideration.com/brandnew/archives/new_logo_for_bnsf_logistics.php Wed, 13 Mar 2019 10:51:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_bnsf_logistics.php
Categories: News

Announced: First Round 2019 - San Francisco: Speaker Line-up Complete

Wed, 03/13/2019 - 17:50
All 12 speakers for our fourth First Round -- in San Francisco, CA -- are now locked and loaded! First Round will take place on May 31, 2019. Early-bird ticket prices end Friday, March 29. We are also in need of 8 volunteers. The main “Volunteers Needed Too!”  Speaker Line-up Complete

All 12 speakers for our fourth First Round -- in San Francisco, CA -- are now locked and loaded!

First Round will take place on May 31, 2019.

Early-bird ticket prices end Friday, March 29.

We are also in need of 8 volunteers. The main task is to help with morning set-up and registration. Arrival at venue at 7am. Most likely you would miss the first session and then we will rotate the 8 volunteers into the second and third sessions. Then you will be able to watch the rest. There might be some small tasks throughout the day but nothing strenuous! Email me if interested.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/wUUEe-xWFA8/first_round_2019_-_san_francisco_speaker_line-up_complete.php https://www.underconsideration.com/brandnew/archives/first_round_2019_-_san_francisco_speaker_line-up_complete.php Wed, 13 Mar 2019 09:57:03 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2019_-_san_francisco_speaker_line-up_complete.php
Categories: News

Linked: Tokyo 2020 Pictograms

Wed, 03/13/2019 - 14:50
The Tokyo Organising Committee of the Olympic and Paralympic Games introduces Tokyo 2020's pictograms by Japanese designer Masaaki Hiromura. Tokyo 2020 Pictograms Visit Link The Tokyo Organising Committee of the Olympic and Paralympic Games introduces Tokyo 2020's pictograms by Japanese designer Masaaki Hiromura. http://feedproxy.google.com/~r/ucllc/brandnew/~3/6PakQXO8Xiw/tokyo_2020_pictograms.php https://www.underconsideration.com/brandnew/archives/tokyo_2020_pictograms.php Wed, 13 Mar 2019 06:23:48 -0600 https://www.underconsideration.com/brandnew/archives/tokyo_2020_pictograms.php
Categories: News

Noted: New Logo for Sheraton by Grey

Wed, 03/13/2019 - 14:50
(Est. 1937) "Sheraton Hotels & Resorts, part of Marriott International, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel at nearly 450 hotels in over 70 countries and territories around the world. Sheraton continues to enhance the brand through “All Signs Point to S” New Logo for Sheraton by Grey

(Est. 1937) "Sheraton Hotels & Resorts, part of Marriott International, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel at nearly 450 hotels in over 70 countries and territories around the world. Sheraton continues to enhance the brand through innovative guest experience, differentiating design, multi-channel marketing and a sharp focus on service."

Design by
Grey

Related links
Marriott International press release

Relevant quote
The new design reflects the brand’s holistic vision for the future, making Sheraton the central gathering place of communities around the world, welcoming guests and locals into a public space that embodies the modern town square vibe.

The new logo has been redesigned to signal an eye to the future while also hearkening back to Sheraton’s history. The new logo reimagines the signature laurel as movement from the world and the energy of gathering, which point to the modernized Sheraton “S” redrawn at the center.

Images (opinion after)

New Logo for Sheraton by Grey Logo. New logo introduction.

Opinion
The old logo was fairly iconic and recognizable. I don’t think it was a fantastic logo by any means but the combination of the laurels with the wide, elegant “S” gave it a kind of regal flair. The wordmark in a heavy Didone was starting to look dated but this was a logo that could have easily stayed the same for the rest of time. The new logo is a very strange mix of things, none of which are clearly related to either the legacy of the brand or to each other. The new “S” is actually nice — perhaps a little thin for small uses, but crisp and elegant. Had they applied the same approach to evolving the laurels and wordmark, this could have been an easy win. The laurels have been replaced by an abstract ring that, in principle, should work but there is something very clunky about the execution, especially in how the inner part of the ring looks like a blunt Adobe Illustrator mask as if they couldn’t figure out a better way to finish off the little shapes. The arrows are kind of interesting but I get a strong airline vibe more than hotel. The wordmark is the weakest part of this, having no relation to the central “S” or any of the shapes in the ring. The spikiness of the “A” and “N” is very uninviting, the low crossbar height is unnecessarily Art Deco-ish, and the notch in the “R” is confusing. Maybe something magical will happen in application but, so far, this is an unfortunate direction for such an iconic brand.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/39xHz9v0_gU/new_logo_for_sheraton_by_grey.php https://www.underconsideration.com/brandnew/archives/new_logo_for_sheraton_by_grey.php Wed, 13 Mar 2019 06:02:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_sheraton_by_grey.php
Categories: News

Reviewed: New Logo and Identity for Miro by Vruchtvlees

Wed, 03/13/2019 - 14:50
Established in 2011, originally as RealtimeBoard, Miro is an online, visual collaboration and whiteboarding tool that allows people and teams to work together in real time and across platforms. Based in San Francisco, CA, with offices in Amsterdam, Netherlands, and Perm, Russia, Miro counts with “White Mirror” New Logo and Identity for Miro by Vruchtvlees

Established in 2011, originally as RealtimeBoard, Miro is an online, visual collaboration and whiteboarding tool that allows people and teams to work together in real time and across platforms. Based in San Francisco, CA, with offices in Amsterdam, Netherlands, and Perm, Russia, Miro counts with more than 2 million users and over 6,000 paying customers, including teams inside Netflix, Twitter, Cisco, Deloitte and others. Along with the recent name change, Miro introduced a new identity designed by The Hague, Netherlands-based Vruchtvlees.

A brand microsite can be found here.

Following the SCRUM method, the identity was developed within different creation sprints. Working together remotely on Miro enabled us to act fast. In the creation sprints, we explored different directions of the identity to create and capture Miro's brand story. The result is a bright and vibrant new brand that is challenging and supportive in all its touchpoints.

We built Miro on Miro. The infinite working spaces of Miro offered a birds'-eye perspective that helped to oversee the entire process. By doing so, we did not only transcend physical boundaries but were also able to map out thought processes. The infinite workspace of Miro helped us to enhance our processes and take the project team along our thought processes.Vruchtvlees project page New Logo and Identity for Miro by Vruchtvlees Logo. New Logo and Identity for Miro by Vruchtvlees Where the angle of the characters comes from.

The old logo, I believe, was meant to represent a Post-It or a non-trademark sticky note, I guess. It wasn't great but it wasn't terrible either. The font choice was cool as a font but somehow totally unrelated to the product. The new name isn't quite explained anywhere but the CEO does say that it "reflects the essence of our values in one word" and it's a nice word, so we'll roll with it. The new logo is good, I think. It's the first spurless "r" that I like in a while and the shape of the "o" is more intriguing than usual. The angled cut of the stems is what I'm not sure about -- they are both distinctive in a good way but distracting in a bad way. I'm also undecided if the rationalization of the angles as being the degree at which Miro's offices are in relation to one another is laudable or laughable but, hey, it's a simple wordmark with a little more personality than is expected or typical from an online platform.

The building blocks of the brand form the basis for a visual language consisting of four 'collaborative characters'. Each character speaks its own visual professional language and illustrates one of the key features of the Miro tool. They are not static but can transform on their own specific principles of transformation. Together they get every job done.

The characters on their own are cheerful and dynamic. They can be used to tell a story, convey feelings or amplify meaning. The characters can also be used as vibrant patterns to easily brand billboards, posters or landing pages. Combined with illustrations, the characters are more to the background allowing the content to take center stage.Vruchtvlees project page New Logo and Identity for Miro by Vruchtvlees The "characters", shapes that spell out "MIRO".

The coolest aspect about the identity are the abstract, animated shapes that at first I thought were gratuitously random -- and even then I liked them -- but that, as I was preparing this post, I learned that they are abstract representations of "M", "I", "R", and "O". When animated they are entertaining and engaging and in static form they provide interesting visual anchors for the applications and illustrations.

New Logo and Identity for Miro by Vruchtvlees The same angle informs the characters. Your browser does not support the video tag. More shape animations. An online tool asks for readable and functional typefaces that work well on different systems, resolutions, and devices. We found a perfect match in the typeface 'Spoof' for illustrations and headers with loads of personality. For more practical use, the 'Formular' font comes into play. Long-reads and blog posts are set in the elegant 'Tiempos' typeface.Vruchtvlees project page New Logo and Identity for Miro by Vruchtvlees Typography.

The type combination is quite nice, hitting on a distinctive mix of quirkiness and functionality.

New Logo and Identity for Miro by Vruchtvlees Type and shapes together. The color palette uses colors that are named 'bold', 'outspoken, 'passionate', 'human' and 'expert'. Within various combinations, the colors form different storylines.Vruchtvlees project page New Logo and Identity for Miro by Vruchtvlees Color palette. New Logo and Identity for Miro by Vruchtvlees New Logo and Identity for Miro by Vruchtvlees Illustrations.

The range of illustrations is really great and if you click through their website you'll see them bigger. I like how they use the characters as backgrounds and can then overlay a couple of different styles on top of them that create a consistent look. The grainy shading is a cool addition to the otherwise flat approach.

New Logo and Identity for Miro by Vruchtvlees New Logo and Identity for Miro by Vruchtvlees Online presence. New Logo and Identity for Miro by Vruchtvlees App icon. New Logo and Identity for Miro by Vruchtvlees Billboard. Your browser does not support the video tag. Brand video. New Logo and Identity for Miro by Vruchtvlees Swag from Miro's booth at SXSW. Major props for a REAL tote bag with a print that goes edge to edge. PLUS: socks.

Not much in terms of applications but I can see how easily this plays out in print and online with the shapes taking the lead. Based on the billboard though (and the animated banner somewhere above), the logo looks almost like an afterthought... like "Oh, we need to let people know what these banners are for, better put the name of the company on them". Overall, this is a fun and techie redesign operating within the comforts of SaaS-y aesthetics but with a little more visual depth than usual.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/__RyUaHDJJo/new_logo_and_identity_for_miro_by_vruchtvlees.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_miro_by_vruchtvlees.php Wed, 13 Mar 2019 05:10:08 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_miro_by_vruchtvlees.php
Categories: News

Noted: New Logo for Avon by Standard Black

Wed, 03/13/2019 - 02:50
(Est. 1886) "Avon is the company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women. Avon, with nearly $9 billion in annual revenue, has products that are sold through 6 million active independent Avon Sales Representatives worldwide. “Ding, Dong…” New Logo for Avon by Standard Black

(Est. 1886) "Avon is the company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women. Avon, with nearly $9 billion in annual revenue, has products that are sold through 6 million active independent Avon Sales Representatives worldwide. Avon products include color cosmetics, skincare, fragrance, and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques."

Design by
Standard Black (Los Angeles, CA and New York, NY)

Related links
Avon announcement on Twitter

Relevant quote
Meet our new logo! She represents fun, confidence & is the sign to go ahead and talk about all the important things — friends, love, life, laughter. She’s inspired by our heritage, but we’re shaking things up and putting a twist on the past — can you spot it?

Images (opinion after)

New Logo for Avon by Standard Black Logo history. I direct your attention to the 1970 version. New Logo for Avon by Standard Black Logo. Your browser does not support the video tag. Logo animation-ish.

Opinion
The old logo was fine… unmemorable and relatively generic but fine. I don’t think much about Avon and before looking up the before logo I wasn’t even sure what I was looking for but when I saw the 1970s version I totally remembered my mom’s Avon products. The new logo is a more dramatic interpretation of that old logo and given what a fairly drastic evolution from the most recent logo this is, I am very surprised that all Avon did to announce it was put out a single tweet. The new logo definitely demands attention with its bold weight and tilted-axis “O”. I am not entirely sure if I like it or dislike it but I do appreciate that the angle of the “O” matches the diagonals of the “A” and “V”. I understand that the “n” is a throwback to the 1970s logo but 1) I hate unicase and 2) an uppercase “N” with the angle matching the rest of the letters would have yielded perfect rhythm across all letter instead of ending with a kind of thump. Hard to tell what the goal of the redesign is, given that it’s just the logo for now, which, for now, mainly signals Avon trying to match the bold-spikey-serif trend. I also secretly wish they had rebooted the 1930 logo.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PMPV7C7gKKY/new_logo_for_avon.php https://www.underconsideration.com/brandnew/archives/new_logo_for_avon.php Mon, 11 Mar 2019 06:14:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_avon.php
Categories: News

Spotted: New Logo and Identity for Ontruck by Soluble Studio

Tue, 03/12/2019 - 20:49
New Logo and Identity for Ontruck by Soluble Studio Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/yuVUKhKTQNI/new_logo_and_identity_for_ontruck_by_soluble_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ontruck_by_soluble_studio.php Tue, 12 Mar 2019 11:59:02 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ontruck_by_soluble_studio.php
Categories: News

Spotted: New Logo for FabFitFun

Tue, 03/12/2019 - 20:49
New Logo for FabFitFun Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PDbqcLvaNQU/new_logo_for_fabfitfun.php https://www.underconsideration.com/brandnew/archives/new_logo_for_fabfitfun.php Tue, 12 Mar 2019 10:31:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_fabfitfun.php
Categories: News

Linked: R/GA Tat

Tue, 03/12/2019 - 14:49
Rudolph Troncone presumably got a tattoo of the R/GA logo over his eyebrow to apply for an internship. R/GA Tat Visit Link Rudolph Troncone presumably got a tattoo of the R/GA logo over his eyebrow to apply for an internship. http://feedproxy.google.com/~r/ucllc/brandnew/~3/BWpNQc8KqdQ/rga_tat.php https://www.underconsideration.com/brandnew/archives/rga_tat.php Tue, 12 Mar 2019 06:31:43 -0600 https://www.underconsideration.com/brandnew/archives/rga_tat.php
Categories: News

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