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Reviewed: New Logo and Identity for Hearing Australia by Landor

Tue, 08/20/2019 - 14:52
Established in 1947 (and previously known as Australian Hearing), Hearing Australia is a Government-funded provider of hearing services to eligible people including children under 26, pensioners, veterans, adults with complex communication needs, and Aboriginal and Torres Strait Islander people over 50. With over 600 locations “Safe and Sound” New Logo and Identity for Hearing Australia by Landor

Established in 1947 (and previously known as Australian Hearing), Hearing Australia is a Government-funded provider of hearing services to eligible people including children under 26, pensioners, veterans, adults with complex communication needs, and Aboriginal and Torres Strait Islander people over 50. With over 600 locations around the nation, Hearing Australia assesses patients' hearing, selects and fits hearing devices for them, and provides ongoing hearing health and technical care. This past July, along with their name change, Hearing Australia introduced a new identity designed by the Sydney, Australia, office of Landor.

We developed a brand strategy and identity focused on 'Celebrating Sound'. Working closely with Hearing Australia, we used this idea to inspire every aspect of our brand. A brand where you could hear, see and feel the sound. A brand built by sound.

Sound inspires a suite of two and three dimensional motion forms. Sound can be seen in our photography and illustrations. Sound informs the materials in our centres and the texture of our uniforms. Sound is at the heart of every decision we've made.Landor project page New Logo and Identity for Hearing Australia by Landor Logo. New Logo and Identity for Hearing Australia by Landor Logo animation.

The old logo meant well but unfortunately it wasn't very good. The human figure drawing, perhaps meant to have an aboriginal art aesthetic, looked weird, especially with the emanating audio lines (which nowadays are more easily interpreted as Wi-Fi signal) and the italic typography was too much italic-ness for one logo. What it did do well, was look like a government health initiative, which is not quite a compliment but a generalization of how bad government health initiative logos usually are. The new logo, by contrast, is very slick and goes to the other end of the spectrum in looking like a privately-owned, high-end clinic. Before I wrote the introduction about the organization and based on the new logo and identity I totally thought this was a publicly-traded corporation doing heavy-duty R&D and manufacturing top of the line hearing devices. I would have never guessed it was a government-funded program. All this is a long way of saying that the new logo and identity might be too nice.

But let's talk about its execution for now: I like it... I did immediately make the connection that the icon had to do with sound, which is not, in any way, proof that I'm smart but that the logo is an instant trigger of association to the organization's subject matter. Obviously, having the name next to it, spelling out what it is, helps but, still, it's an effective, nicely done icon. I do know there is a segment of the Brand New population that is tired of Australia maps being used for Australian companies but when your country is as easily identifiable as a maple leaf is for Canada, what you gonna do? The wordmark is fine and expected. I think the trendy blue color is what could have been changed to make this look less slick and techie and more welcoming instead.

Identity presentation. 3D animations -- with sound. All the 3D animations, large -- no sound. 2D animations -- with sound. New Logo and Identity for Hearing Australia by Landor Icon with ripple.

The idea of visualizing sound is great, not novel but relevant. The execution further pushes the identity into high-end territory with tone-on-tone 3D graphics that, yeah, look awesome and are beautifully done, but feel a little out of place. The 2D animations are not very good and look like a knock-off of Google's or IBM's design language things while also looking nothing like the 3D stuff.

New Logo and Identity for Hearing Australia by Landor Covers of some kind? New Logo and Identity for Hearing Australia by Landor Embroidered sweater -- at least it's not socks. New Logo and Identity for Hearing Australia by Landor New Logo and Identity for Hearing Australia by Landor Posters.

The first set of posters look like a museum exhibition... again, super nice, but if I saw them I wouldn't think "Great, just what I was looking for: hearing services for grandma" and I realize part of the brief was to change expectations and preconceptions about their service but this might too much. The second set of posters is more effective, looking more grounded. The rounded corner boxes are nice and soft and there is a good hierarchy to the layouts. You'll notice the middle poster that has a faceless human fun illustration so, yes, there is some of that thrown in into the mix. As usual, they are nice to look at but it does feel like we've looked at them so many times now.

Illustrations. New Logo and Identity for Hearing Australia by Landor Brochure. Not sure where this layout, color palette, or overall design fits with the other stuff but it was included in the project page, so here it is.

Overall -- and I think by now you know how I'm going to end this -- this is a very polished identity, with some great moments of restrained graphic flair but it feels too polished. I think most of the elements could work but with a warmer, more approachable tone instead of looking like fintech company.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6OEHVvavwgQ/new_logo_and_identity_for_hearing_australia_by_landor.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hearing_australia_by_landor.php Tue, 20 Aug 2019 04:26:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hearing_australia_by_landor.php
Categories: News

Spotted: New Logo for Deseret News

Mon, 08/19/2019 - 20:51
New Logo for Deseret News Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/97-aQmUJ5Us/new_logo_for_deseret_news.php https://www.underconsideration.com/brandnew/archives/new_logo_for_deseret_news.php Mon, 19 Aug 2019 12:11:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_deseret_news.php
Categories: News

Spotted: New Logo and Identity for Agendor by Updott

Mon, 08/19/2019 - 20:51
New Logo and Identity for Agendor by Updott Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/RFRenJaWqhk/new_logo_and_identity_for_agendor_by_updott.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_agendor_by_updott.php Mon, 19 Aug 2019 12:02:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_agendor_by_updott.php
Categories: News

Linked: Starbucks Creative Expression

Mon, 08/19/2019 - 17:51
Starbucks has a cool microsite showcasing its new creative expression. Starbucks Creative Expression Visit Link Starbucks has a cool microsite showcasing its new creative expression. http://feedproxy.google.com/~r/ucllc/brandnew/~3/jrOTDLvPXbk/starbucks_creative_expression.php https://www.underconsideration.com/brandnew/archives/starbucks_creative_expression.php Mon, 19 Aug 2019 08:27:08 -0600 https://www.underconsideration.com/brandnew/archives/starbucks_creative_expression.php
Categories: News

Noted: New Logo, Identity, and Livery for Canada Jetlines by Cossette

Mon, 08/19/2019 - 17:51
(Est. 2018, expected launch December 2019) "Canada Jetlines is set to become Canada's first true Ultra-Low Cost Carrier (ULCC) airline, with plans to operate flights across Canada and provide non-stop service from Canada to the United States, Mexico and the Caribbean. The Company plans to “Saving Face” New Logo, Identity, and Livery for Canada Jetlines by Cossette

(Est. 2018, expected launch December 2019) "Canada Jetlines is set to become Canada's first true Ultra-Low Cost Carrier (ULCC) airline, with plans to operate flights across Canada and provide non-stop service from Canada to the United States, Mexico and the Caribbean. The Company plans to commence operations with the Airbus A320 fleet, the most widely used aircraft for ULCC carriers worldwide. Jetlines is led by a board and management team with extensive experience and expertise in low-cost airlines, start-ups and capital markets. The Company was granted an unprecedented exemption from the Government of Canada that will permit it to conduct domestic air services while having up to 49% foreign voting interests."

Design by
Cossette

Related links
Jetlines press release

Relevant quote
Working with Cossette, the new identity system is authentic, accessible and deliberately distinct from the expensive goliath incumbents in Canada. The logo incorporates a face with a knowing smirk created from an upside-down plane. It includes an additional suite of expressive faces to capture every emotion of travel. The new system will cover every touchpoint of the brand experience from the livery to uniforms to signature luggage and humourous airsickness bags.

Images (opinion after)

New Logo, Identity, and Livery for Canada Jetlines by Cossette Logo. New Logo, Identity, and Livery for Canada Jetlines by Cossette Motto. New Logo, Identity, and Livery for Canada Jetlines by Cossette Guidelines. New Logo, Identity, and Livery for Canada Jetlines by Cossette Business cards. New Logo, Identity, and Livery for Canada Jetlines by Cossette Uniforms? New Logo, Identity, and Livery for Canada Jetlines by Cossette Livery. Identity introduction. Protest video against the duopoly of airlines in Canada.

Opinion
The old logo — which I assume was meant as a placeholder from the beginning — was more or less fine. The multi-“J” monogram had a good upward momentum going and, although not my cup of tea, the italic wordmark fit well with it. The new logo (and the identity) amp up the rebellious, smart-ass personality with a smirking airplane face that I still can’t decide if it’s awesome or terrible. I like its cleverness in turning the airplane into a face but the resulting face is so weird… like, does it have a massive unibrow? Is it wearing a hat? I dunno. The wordmark is nice, with a subtle slant starting at the “j” and ending in the “l”, with some big bold spiky serifs all around. The identity then plays with the different faces of the icon and, again, I’m torn whether I love it or hate it… maybe I just appreciate it. The overall tone, with the condensed sans serif and black-and-deep-orange color palette is loud and in your face, as is the overall tone of their presentation on their website. Being an ultra low cost carrier airline, this all fits within the looser norms of this type of airline and serves as a clear way to contrast from the buttoned-up approach of their main competition, Air Canada and Westjet.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Yab-Orap4R4/new_logo_identity_and_livery_for_canada_jetlines_by_cossette.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_livery_for_canada_jetlines_by_cossette.php Mon, 19 Aug 2019 08:11:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_livery_for_canada_jetlines_by_cossette.php
Categories: News

Reviewed: New Logo and Identity for Teach First by Johnson Banks

Mon, 08/19/2019 - 14:51
Established in 2002, Teach First is a non-profit social enterprise in England and Wales working to transform primary and secondary education at schools facing the biggest challenges and serving the most disadvantaged communities through the development of great teachers and leaders. Based on a two-year “You First” New Logo and Identity for Teach First by Johnson Banks

Established in 2002, Teach First is a non-profit social enterprise in England and Wales working to transform primary and secondary education at schools facing the biggest challenges and serving the most disadvantaged communities through the development of great teachers and leaders. Based on a two-year program, Teach First trains first-time teachers through a five-week intensive program before school starts and continues their development in the school where they evolve from an "unqualified teacher" to gaining Qualified Teacher Status then becoming a Newly Qualified Teacher and, in the end, gaining a Postgraduate Diploma in Education. The charity has now recruited over 14,000 teachers and leaders, 60 of which have become head teachers, supporting over a million students in the last 17 years. This month, Teach First introduced a new identity designed by London, UK-based Johnson Banks.

New Logo and Identity for Teach First by Johnson Banks Samples of the previous identity. [The] task was to find a bold and differentiating new brand approach which used the new narrative as a springboard, tackled preconceptions and would be digitally led. It needed to reflect their evolution from a charity known just for teacher training, to one offering a range of school leadership programmes, supporting schools and helping teachers to thrive. And finally it had to be adaptable across a bewildering array of target audiences: graduates; teachers; professionals considering 'switching' to teaching; headmasters; government departments; philanthropists; corporate sponsors, and so on.

After extensive design stages and multiple rounds of audience testing, a clear winner emerged that is simple and bold, yet enables Teach First to move in a new direction. The idea begins with a simple T/F monogram that echoes 'building a fair education for all' and allows them to clearly identify themselves, from the smallest space on a social post to the largest billboard site.Johnson Banks project page New Logo and Identity for Teach First by Johnson Banks Logo. New Logo and Identity for Teach First by Johnson Banks Stacked version. Your browser does not support the video tag. Logo animation.

The old logo, clearly, was not very interesting and that same lackluster-ness seeped into the rest of their materials and communications, yielding a fairly bland and unattractive identity. The new logo features a bold monogram that blends a "T" and an "F" into a strong identifier for the organization. An easy visual puzzle where triangles help define the letters, the monogram has a nice geometric basis to it that ties it to primary education. The wordmark, in a bold, spiky serif looks good and serves as a matching complement to the shapes of the monogram. The stacked version gets a little disproportionate with the huge monogram but it does work in cementing it as the clear mark for the organization.

[We] oversaw photoshoots across the UK featuring school children who were encouraged to be themselves - real, sometimes cheeky, always human - rather than fall back on the clichéd classroom shots that have become the industry standard. We also shot a whole tranche of teachers in a similar style.Johnson Banks project page New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks Photography approach. The design approach continues with a new typographic language, punchy colour palette, bold graphic style and a revised art direction approach. We also introduced a snappier and bolder new tone of voice. Together with a newly developed messaging framework, this encourages Teach First to say less, not more, using straightforward communication in an increasingly jargon-heavy sector.Johnson Banks project page New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks Social media posts.

The identity revolves around some uplifting photography of kids mixed with equally uplifting copywriting that communicates the organization's goal of changing the outlook of kids' futures from a state of apathy to a state of optimism. Visually there are a number of things going on, some better than others. I like the crossed out, lame words replaced with positive words and the cut-corner holding shape for words (the ones that say "pauses" or "rise" below) but I'm not as much of a fan of the silhouetted photos with shapes or the combination of the serif with the light sans serif. As a whole, though, it's a versatile and varied system to adapt to multiple uses.

New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks Brochures. New Logo and Identity for Teach First by Johnson Banks Report cover. Key to this relaunch, their ongoing teacher recruitment and the growth of their schools network is a multi-faceted, multi-channel advertising campaign. We have developed this based upon the idea of the choices that their many target audiences face - and that by joining or supporting Teach First, you can 'alter the outcome'. Here are some examples.Johnson Banks project page New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks Campaign.

In the campaign, the silhouetted photos start to look a little cheesy -- it might just be the unnatural bright yellow and blue backgrounds because when they are on black it does look great. The A/B concept is good and decently executed but I wonder if the ads are relatively "complex" to be read on the fly -- I don't know if this is just me assuming that people don't have the attention span anymore to take 5 seconds to decode an ad because phones. Again, I like the overall tone of how the A and B options point out the attitude of just letting things be vs. the way things could be.

New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks Various applications. New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks Patches.

Overall, this has an interesting aesthetic that feels academic and school-related while managing to also feel career-oriented for young professionals. Like, yes, it's school-ish/college-y but something you could see at a career fair and where it's clear that one could help make a difference.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NtQ3ejCr_VU/new_logo_and_identity_for_teach_first_by_johnson_banks.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_teach_first_by_johnson_banks.php Mon, 19 Aug 2019 04:57:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_teach_first_by_johnson_banks.php
Categories: News

Spotted: New Logo for Stater Bros. Markets

Fri, 08/16/2019 - 20:50
New Logo for Stater Bros. Markets Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZVjpRPxroH0/new_logo_for_stater_bros_markets.php https://www.underconsideration.com/brandnew/archives/new_logo_for_stater_bros_markets.php Fri, 16 Aug 2019 11:08:44 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_stater_bros_markets.php
Categories: News

Linked: Snapchat goes Boo-ld

Fri, 08/16/2019 - 17:50
Snapchat updated its app icon with a bolder stroke around the ghost and, yup, some people freaked out. We live in crazy times. Snapchat goes Boo-ld Visit Link Snapchat updated its app icon with a bolder stroke around the ghost and, yup, some people freaked out. We live in crazy times. http://feedproxy.google.com/~r/ucllc/brandnew/~3/lt7eKpeHP_8/snapchat_goes_boo-ld.php https://www.underconsideration.com/brandnew/archives/snapchat_goes_boo-ld.php Fri, 16 Aug 2019 08:14:04 -0600 https://www.underconsideration.com/brandnew/archives/snapchat_goes_boo-ld.php
Categories: News

Noted: New Logo and Identity for Leman Jewelry by M -- N Associates

Fri, 08/16/2019 - 17:50
(Est. 1950) "When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For many years, they have been “A Diamond in the Rough No More” New Logo and Identity for Leman Jewelry by M -- N Associates

(Est. 1950) "When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For many years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique diamond jewelry designs. In spite of various types of orders and requirements, whether they are designs created to suits owned diamonds or new exclusive designs to comprehend rare diamonds, Leman's creation is always sophisticated, diversified and exquisite." (From designer's project page)

Design by
M — N Associates (Ho Chi Minh City, Vietnam)

Related links
M — N Associates project page

Relevant quote
Our way to approach the concept was a completely new visual system that can expose the luxurious, exquisite yet sophisticated and minimal feeling for the brand. Adapting that core values, the logo mark design was made from the center outwards. Starting with the most basic ring setting shape, the shape which holds the diamonds and glorifies its beauty: the cross setting. We called it the Leman Star, as the sparkle indicates that ‘jewelry brand’ feeling, Leman star is also seen in the center of the letter E in the logotype.

Around Leman Star are various types of crafted one-by-one asymmetrical diamond shapes – what Leman has been selling and uniquely designing for every customer. The logo’s grid system based on the inner look of a round diamond cut, the most recognizable diamond. The whole system itself is a complete reflection of Leman’s creating process and also their products.

Images (opinion after)

New Logo and Identity for Leman Jewelry by M -- N Associates Wordmark. New Logo and Identity for Leman Jewelry by M -- N Associates Icon. New Logo and Identity for Leman Jewelry by M -- N Associates Icon structure. Icon and wordmark presentation. New Logo and Identity for Leman Jewelry by M -- N Associates New Logo and Identity for Leman Jewelry by M -- N Associates Stationery. New Logo and Identity for Leman Jewelry by M -- N Associates Packaging system. New Logo and Identity for Leman Jewelry by M -- N Associates New Logo and Identity for Leman Jewelry by M -- N Associates Bags. New Logo and Identity for Leman Jewelry by M -- N Associates New Logo and Identity for Leman Jewelry by M -- N Associates Boxes. New Logo and Identity for Leman Jewelry by M -- N Associates Gift wrapping.

Opinion
The old logo was not very good but, to its credit, it did convey “jewelry” with its large faceted icon that was one degree short of evil-corporation-in-a-movie. The new wordmark is beautiful and elegant with a wide structure and accentuated serifs with the bonus of the star shape inside the “E”, which works quite well. It could have probably been tapered just a tad more so that its ends matched the thinness of the horizontal lines of the letters. Still, pretty nice. The icon is also very nicely done and very smart in the elements its built from. The best thing is that it visually sparkles like a diamond but without being literal. The packaging is very luxurious and there are a lot of great production details that take it up a notch or ten. Overall, an elegant, upscale, and restrained identity that vastly elevates the status of Leman.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/OBKDsIBTEmA/new_logo_and_identity_for_leman_jewelry_by_m_n_associates.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_leman_jewelry_by_m_n_associates.php Fri, 16 Aug 2019 08:00:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_leman_jewelry_by_m_n_associates.php
Categories: News

Reviewed: Friday Likes 297: From Daily Dialogue, Love Street, and Radical Co-operative

Fri, 08/16/2019 - 14:50
A wide variety of clients and approaches this week, with work from Munich, Lisbon, and Los Angeles. “From Daily Dialogue, Love Street, and Radical Co-operative” Friday Likes 297

A wide variety of clients and approaches this week, with work from Munich, Lisbon, and Los Angeles.

CAP by Daily Dialogue CAP by Daily Dialogue

CAP is a creative production agency in Madrid, Spain, specializing in photography/image creation. Their business is divided into eight departments: Agency, Production, Studios, Lighting, Media, Gallery, Foundation, and Hotel. The latter not really a hotel but a kind of hospitality faux brand of swag and amenities for their clients. The identity, designed by Munich, Germany-based Daily Dialogue, highlights the eight departments by using "001" to "008" as design elements for almost all applications, usually surrounding "CAP", all in a deadpan sans serif. There really is not much at play and it could easily be considered a hipster-brutalist-light approach but the applications are all so damn pleasing to look at -- not included is this damn vehicle. Every layout is so well considered with the system adapting slightly different every time but maintaining the same coolness throughout. The only problem with this identity is that they have to stay at eight departments for a while -- adding a ninth service would mean a reprint, even of this umbrella. See full project

Bisset by Love Street Bisset by Love Street

Bisset is a clothing store in Lisbon, Portugal, that brings together "Parisian cult-labels" for women. The identity, designed by local firm Love Street, visualizes the store's concept of "Né dans la rue" (Born on the street), with a speckled background emulating splattered cement texture but rendered in a soft color palette of peach, teal, and tan, accentuated with a lovely and light stencil serif, for a great combination of rough and delicate. As usual, gold foil stamping is the hero, adding a touch of luxury. See full project

Ercole by Radical Co-operative Ercole by Radical Co-operative

Ercole (Italian for "Hercules") is a new range of wines created by The Piedmont Guy, who represents and distributes family-owned wineries from the Italian region of Piedmont. The identity and packaging, designed by Los Angeles, CA-based Radical Co-operative, is inspired by vintage Italian signage and features a delightful combination of custom lettering that gives these wines a fun, lighthearted vibe. The primary "Ercole" lettering is really nice, with the heavy bottom curves and the individual lerrering for the three varieties is refreshingly loose and unpretentious. Would totally buy these for the label alone. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VJ-NJ1poURA/friday_likes_297.php https://www.underconsideration.com/brandnew/archives/friday_likes_297.php Fri, 16 Aug 2019 05:18:34 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_297.php
Categories: News

Spotted: New Logo for Reproductive Medicine Associates

Thu, 08/15/2019 - 20:50
New Logo for Reproductive Medicine Associates Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dwRVrPBmpsI/new_logo_for_reproductive_medicine_associates.php https://www.underconsideration.com/brandnew/archives/new_logo_for_reproductive_medicine_associates.php Thu, 15 Aug 2019 12:52:38 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_reproductive_medicine_associates.php
Categories: News

Spotted: New Logo for Dermstore by Slate

Thu, 08/15/2019 - 20:50
New Logo for Dermstore by Slate Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/503-Yu8bKyY/new_logo_for_dermstore_by_slate.php https://www.underconsideration.com/brandnew/archives/new_logo_for_dermstore_by_slate.php Thu, 15 Aug 2019 12:47:08 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_dermstore_by_slate.php
Categories: News

Linked: Logo Archive#4

Thu, 08/15/2019 - 17:50
The latest edition of LogoArchive by Richard Baird features architecture-themed logos and it's yet another winner. Logo Archive#4 Visit Link The latest edition of LogoArchive by Richard Baird features architecture-themed logos and it's yet another winner. http://feedproxy.google.com/~r/ucllc/brandnew/~3/F1r9XbOsM-Y/logo_archive4.php https://www.underconsideration.com/brandnew/archives/logo_archive4.php Thu, 15 Aug 2019 08:04:41 -0600 https://www.underconsideration.com/brandnew/archives/logo_archive4.php
Categories: News

Noted: New Name and Logo for AT&T TV Now

Thu, 08/15/2019 - 17:50
(Est. 2016, previously DIRECTV NOW) "AT&T TV Now is an American streaming television service owned by AT&T, which launched on November 30, 2016. As of the second quarter of 2019, the service has 1.3 million subscribers." (Wikipedia) “How About Never?” New Name and Logo for AT&T TV Now

(Est. 2016, previously DIRECTV NOW) "AT&T TV Now is an American streaming television service owned by AT&T, which launched on November 30, 2016. As of the second quarter of 2019, the service has 1.3 million subscribers." (Wikipedia)

Design by
N/A

Related links
AT&T press release

Images (opinion after)

New Name and Logo for AT&T TV Now Logo. New Name and Logo for AT&T TV Now Logo reveal.

Opinion
The whole DIRECTV and AT&T universe has gotten a little more confusing with this change, because it means not only the change from DIRECTV NOW to AT&T TV Now but also the introduction of AT&TV, which is not the same, yet has the same name basis. The Verge tries to explain it but it’s still confusing and not that it matters that much because this is all a visual and enunciation trainwreck. DIRECTV has always sort of flowed, with one “T” bridging “Direct” and “TV” with a single “T” sound. Now you have two “T”s leading up to a third “T” with an awkward pause in between. AT&T TV just isn’t that catchy. But enough about that… the old logo wasn’t great but it was somewhat clever in its embedding of the AT&T globe inside the name creating a link between the two brands — a link, btw, that I still don’t think of intuitively as to me they are two very separate brands — and it would have all been swell if “NOW” were the same visual weight as “DIRECTV” but, no, someone went out of their way to make it just slightly lighter. The new logo, though, has many more offensive traits, beginning with the “tv” ligature, which, just… no. It’s not only unnecessary but so forced, especially given that the “v” would naturally tuck nicely into a lowercase “t” with a short arm. Then there is the addition of “NOW” in small caps, which in principle is fine but here it looks clunky and oddly sized. The whole thing feels like a patchwork of graphic solutions to impromptu business decisions, as if they came up with AT&T TV first and made a logo, then someone said “Hey, how about a streaming service called AT&T TV Now?” and someone said “Brilliant! Add ‘Now’ to that logo we did” to which someone replied “But where do we put it?” to which the other person said “Where it least makes sense please.” It’s been a while since we have had a real clunker of a logo, so thank you AT&T.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/xMNyvDXSGkA/new_name_and_logo_for_att_tv_now.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_att_tv_now.php Thu, 15 Aug 2019 07:41:21 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_att_tv_now.php
Categories: News

Reviewed: New Name, Logo, and Packaging for TNX by Open

Thu, 08/15/2019 - 14:50
Established in 2005, Shekulo Tov is an organization in Israel that provides various opportunities for people with mental disabilities to develop vocational abilities to be able to work in society and live independently. A service of the Israeli Ministry of Health, the Ministry of social “No, Thank YOU” New Name, Logo, and Packaging for TNX by Open

Established in 2005, Shekulo Tov is an organization in Israel that provides various opportunities for people with mental disabilities to develop vocational abilities to be able to work in society and live independently. A service of the Israeli Ministry of Health, the Ministry of social affairs and social services, and the Israeli Ministry of Defense, Shekulo Tov offers opportunities like becoming dog walkers, working at cafés or bookstores, and working at production plants where they are involved in the end to end production of chocolate, candles, soaps, paper products, and sweets, which are sold online and at pop-up locations under the name of Erkuti, which is what we are here to talk about. Renamed TNX, short for "Thanks", this new brand is meant to make the initiative feel less like a charity and more like a mainstream, well-rounded business that, as a major bonus, has the benefit of helping people with mental disabilities. (No website available yet.) The new identity and packaging have been designed by Tel-Aviv, Israel-based Open.

New Name, Logo, and Packaging for TNX by Open Samples of the old look.

The previous look was fine, very earthy, homey, and cutesy. A little all over the place in terms of design approaches, but I don't think brand consistency or major shelf presence was a concern. Overall, it got the job done.

The positioning conceived for TNX, small gifts with high added value, assists in clearly identifying the products sold by TNX as hand-made products created by individuals dealing with mental challenges and employed by Shekulo Tov Group's various enterprises. One of TNX's most significant attributes is the otherwise unlikely bond it creates between different groups such as the mainstream and stigmatized, social organizations and commerce, business and rehabilitation, quality gifts and reasonable pricing as well as hand-made items and genuine people. It was therefore only natural to define the brand essence as "unexpected connections" which authentically reflects the chain's work.Open project page New Name, Logo, and Packaging for TNX by Open Logo.

The old logo was a thin, condensed equivalent of a sans serif font in Hebrew with some fancy equivalent of tittles as little diamonds -- were it not for the overlapping one, it would have been fairly solid all around. The new name and logo, now in English and written in Latin, has a more commercial sound and look. I'm not sure how familiar "TNX" is in Israel as a shorthand for "Thanks" -- I don't even see it used that much in the U.S. -- and in its all uppercase spelling and design I keep reading/seeing it as "T. N. X.", so it's a little confusing. The logo itself is more or less okay. I like its condensed-ness but I really dislike the lowercase "n" without a proper stem, it almost even reads as "TUX". So... so far not exactly good, but the packaging and process behind it save the logo.

The brand concept Open developed for TNX stems from the brand essence and is expressed through products created by individuals with mental challenges in unique workshops we held with them. During these workshops, the participants were asked to express how working at TNX made them feel through color and form. Every creation was then translated to an energy of shapes, colors and general composition. The results yielded surprising shapes and combinations which could only have been achieved through this process. We made the design decision to keep the color palette unrestricted so that the product range would reflect happiness, fun and creativity.Open project page New Name, Logo, and Packaging for TNX by Open Process. Your browser does not support the video tag. From drawings to artwork. New Name, Logo, and Packaging for TNX by Open From drawing to artwork to packaging.

Involving the people the organization helps in the design of the packaging was a no-brainer and the appropriate thing to do given how this is all about integrating them into as many processes and challenges as possible. I really like how the original drawings were translated into more "commercial" interpretations while honoring the original design elements, colors, and energy of each one -- some more successful than others but overall, it feels like a great collaboration.

New Name, Logo, and Packaging for TNX by Open New Name, Logo, and Packaging for TNX by Open New Name, Logo, and Packaging for TNX by Open Sample artwork. New Name, Logo, and Packaging for TNX by Open New Name, Logo, and Packaging for TNX by Open Bars. New Name, Logo, and Packaging for TNX by Open New Name, Logo, and Packaging for TNX by Open New Name, Logo, and Packaging for TNX by Open Bars and tins. New Name, Logo, and Packaging for TNX by Open Cute pyramid things. New Name, Logo, and Packaging for TNX by Open New Name, Logo, and Packaging for TNX by Open Range of products.

The resulting packaging is fun, energetic, and with great variety neatly unified by the logo in a black box. This is where the simplicity of its design and shortness of its name pays off, standing out strongly on top of the very active artwork and establishing a consistent brand across products but without overpowering it. Overall, this definitely looks like a confectionery brand with a groovy store in some deep part of Brooklyn, New York but with a great, heartwarming story behind the product and its design.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/bwQOCF3Rfss/new_name_logo_and_packaging_for_tnx_by_open.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_packaging_for_tnx_by_open.php Thu, 15 Aug 2019 05:06:05 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_packaging_for_tnx_by_open.php
Categories: News

Spotted: New Logo for Strandbags

Wed, 08/14/2019 - 20:49
New Logo for Strandbags Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo and Identity for Hildegard Braukmann by wir Design

Wed, 08/14/2019 - 20:49
New Logo and Identity for Hildegard Braukmann by wir Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/EcI-1V1WJTY/new_logo_and_identity_for_hildegard_braukmann_by_wir_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hildegard_braukmann_by_wir_design.php Wed, 14 Aug 2019 12:05:04 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hildegard_braukmann_by_wir_design.php
Categories: News

Linked: World Peace Symbol?

Wed, 08/14/2019 - 17:49
Montevideo, Uruguay-based Gabriel Benderski proposes this as a symbol for world peace. Yes? No? Maybe? World Peace Symbol? Visit Link Montevideo, Uruguay-based Gabriel Benderski proposes this as a symbol for world peace. Yes? No? Maybe? http://feedproxy.google.com/~r/ucllc/brandnew/~3/5iDyPDdjewU/world_peace_symbol.php https://www.underconsideration.com/brandnew/archives/world_peace_symbol.php Wed, 14 Aug 2019 05:50:02 -0600 https://www.underconsideration.com/brandnew/archives/world_peace_symbol.php
Categories: News

Noted: New Logo and Packaging for Cracker Barrel Cheese by BrandOpus

Wed, 08/14/2019 - 17:49
(Est. 1954) "Named for the iconic fixture found in country stores where folks gathered to chat, Cracker Barrel Cheese was introduced in 1954 by Kraft. It was a brand born from a love for quality cheese and a passion for the cheddar making heritage and “Like Eating Cheese in a Barrel” New Logo and Packaging for Cracker Barrel Cheese by BrandOpus

(Est. 1954) "Named for the iconic fixture found in country stores where folks gathered to chat, Cracker Barrel Cheese was introduced in 1954 by Kraft. It was a brand born from a love for quality cheese and a passion for the cheddar making heritage and values that still define and guide Cracker Barrel today. Over time, the Cracker Barrel product line has broadened to fit consumers' lifestyles and taste preferences. Today, Cracker Barrel offers 17 varieties to meet both entertaining and adult snacking occasions."

Design by
BrandOpus

Related links
BrandOpus project page

Relevant quote
In order to reestablish Cracker Barrel Cheese as a premium offering within the category and drive emotional resonance, we needed to remind people of the pleasure of indulging in cheese. The brand’s new look and feel actively moves away from generic dairy cues to drive impact on shelf.

At the heart of the new visual identity lies the Cracker Barrel monogrammed seal and new bespoke serif font, increasing the sense of luxury and giving a stamp of a heightened experience. A ribbon has also been introduced to create the feeling of a gift. The ribbon comes alive off-pack, helping to frame the occasion itself, enriching the pack and eliciting a sense of surprise. The redesign evokes an aspirational eating experience, with distinct and memorable packaging.

Importantly for Cracker Barrel, the redesign harmonizes the portfolio, updating a fragmented shelf presentation which previously featured designs dominated by disparate individual flavor color cues, and replacing this with a beautiful and unified contemporary black-forward look that both stands out and is coherent. Cracker Barrel now reflects a world in which people can enjoy and savor life’s little moments of indulgence.

Images (opinion after)

New Logo and Packaging for Cracker Barrel Cheese by BrandOpus Logo. New Logo and Packaging for Cracker Barrel Cheese by BrandOpus Sample of previous packaging. New Logo and Packaging for Cracker Barrel Cheese by BrandOpus Packaging, before and after. New Logo and Packaging for Cracker Barrel Cheese by BrandOpus New Logo and Packaging for Cracker Barrel Cheese by BrandOpus Packaging. New Logo and Packaging for Cracker Barrel Cheese by BrandOpus New Logo and Packaging for Cracker Barrel Cheese by BrandOpus New Logo and Packaging for Cracker Barrel Cheese by BrandOpus New Logo and Packaging for Cracker Barrel Cheese by BrandOpus Various hero images. New Logo and Packaging for Cracker Barrel Cheese by BrandOpus Promo image.

Opinion
Before this post, I didn’t know Cracker Barrel made and sold cheese in grocery stores but given the handful of tips received, it seems I've been in the dark about this. For our international readers: Cracker Barrel is a chain of restaurants, most often found along highways, good for a not-horrible bite to eat when road-tripping. Also, it’s very… American. The old logo and packaging looked like a direct extension of what I understand as the Cracker Barrel brand — homey, unfussy, and South/Midwest-y. It wasn’t great but it had an industrious vintage charm to it. The new logo and packaging amp up the premium-ness of the cheese which is a really hard jump to make with the name Cracker Barrel attached to it, as there is nothing premium about it — which is fine, no one stops at a Cracker Barrel for a premium experience. But we will assume that not everyone has the same preconceptions as I do about Cracker Barrel and that most people are just browsing the fridges for a nice chunk of cheese, then this does a solid job in looking premium yet accessible. The “CB” monogram is elegant and nicely done; I like how the loop of the “B” nestles in the “C”. The wordmark is good too, in a handsome serif. And the packaging uses the always reliable black background to signalal “premium”, while the ribbons make every box and bag look like a little gift. It all looks, sorry for the bad pun, a little on the cheesy side but I think it gets the job done well for a mainstream brand of cheese — Cracker Barrel or not.

Edit: Turns out Cracker Barrel restaurants and Cracker Barrel Cheese have nothing to do with each other. Cracker Barrel Cheese is owned by Kraft and is not an extension of the restaurants. So… yeah, you can ignore my whole rant about the restaurant not being premium and maybe just read “this does a solid job in looking premium yet accessible.”

http://feedproxy.google.com/~r/ucllc/brandnew/~3/MoLNAQ4wChc/new_logo_and_packaging_for_cracker_barrel_cheese_by_brandopus.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_cracker_barrel_cheese_by_brandopus.php Wed, 14 Aug 2019 05:27:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_cracker_barrel_cheese_by_brandopus.php
Categories: News

Reviewed: New Logo and Identity for Cloudreach by Siegel+Gale

Wed, 08/14/2019 - 14:49
Established in 2009, Cloudreach is a leading, global cloud solutions provider, helping companies take advantage of public cloud services like Amazon Web Services, Microsoft Azure, and Google Cloud Platform. With more than 1,000 employees in 20 offices across the world, Cloudreach works with clients like “Under Pressure” New Logo and Identity for Cloudreach by Siegel+Gale

Established in 2009, Cloudreach is a leading, global cloud solutions provider, helping companies take advantage of public cloud services like Amazon Web Services, Microsoft Azure, and Google Cloud Platform. With more than 1,000 employees in 20 offices across the world, Cloudreach works with clients like Hearst Corporation, Time Inc., Eurostar, Penguin Random House, Moonpig, and more, offering services that "make [their] systems, processes and culture cloud-ready" and services that "help [them] continually maximize returns and seize new opportunities". I'm not exactly sure what that means but they seem to be doing it at the highest level. Recently, Cloudreach introduced a new identity designed by the London, UK, office of Siegel+Gale.

The new brand positioning expresses Cloudreach's strong competitive advantage. Its capabilities go beyond leveraging the full benefits of cloud technology to cultural transformation--its services and software create behaviors and cultures that drive innovation and a better way of working. Cloudreach's new tagline--Elevate your future--is a clear expression of its brand mission and personality.

"Cloudreach has an innate understanding of what the future looks like, giving them the ability to help their customers stay one step ahead and successfully navigate their migration to the cloud." said Deva Corriveau, Design Director, Siegel+Gale. "To suggest this predictive quality, the graphic style of the brand recalls isobar diagrams on a weather map, creating a visual language that subtly references 'the cloud' and, more importantly, the elevated perspective that customers of Cloudreach benefit from."Siegel+Gale press release New Logo and Identity for Cloudreach by Siegel+Gale Logo. New Logo and Identity for Cloudreach by Siegel+Gale Logo animation.

The old logo was mostly okay, with dynamic-looking arrow-like things going upwards (presumably into the cloud) in formation, along with a decent, techie typeface, which was fine until someone couldn't resist making the "A" look like the flying arrows, making that letter stand out like a sore thumb. It was all fine but didn't exactly feel like a category leader. The new logo has a more confident presence with a bold -- really bold -- wordmark and a groovy accompanying graphic masked in a circle that gives it a globe-like quality. The graphic is an abstraction of isobars, a "line on a weather map of constant barometric pressure" that help weather forecasting so there is a slightly ambitious concept behind with a slight stretch of relation to their services in that Cloudreach can help navigate the ups and downs of the cloud as if it were the weather. Or something. Point being, the identity isn't just a generic sans serif with all the colors and faceless people illustrations -- there is some sort of conceptual exercise in play and it's quite alright. The isobar graphic looks good in the thin line approach on the logo but it comes nicely to life in the 3D renderings.

New Logo and Identity for Cloudreach by Siegel+Gale New Logo and Identity for Cloudreach by Siegel+Gale New Logo and Identity for Cloudreach by Siegel+Gale New Logo and Identity for Cloudreach by Siegel+Gale New Logo and Identity for Cloudreach by Siegel+Gale Isobar renderings. Your browser does not support the video tag. Brand video.

The renderings become attractive and engaging backgrounds for the applications that, along with the yellow brand color, ever so slightly avoid the usual cloud aesthetics of blue and green computer-looking things. The thin sans serif used for headlines looks good in contrast with the bold wordmark and 3D backgrounds (not so much with the line-art background in the posters below). New Logo and Identity for Cloudreach by Siegel+Gale Website. New Logo and Identity for Cloudreach by Siegel+Gale Instagram. New Logo and Identity for Cloudreach by Siegel+Gale Posters. New Logo and Identity for Cloudreach by Siegel+Gale Lobby. New Logo and Identity for Cloudreach by Siegel+Gale Sign. New Logo and Identity for Cloudreach by Siegel+Gale Laptop sleeve. New Logo and Identity for Cloudreach by Siegel+Gale Tote.

The applications are fine... it's mostly the logo on surfaces. For some reason, in this particular case, I wish the renders were less aspirational and more grounded... like, just show me the business cards, employee ID card, or office pens... street posters that are not going to happen look cool but I want to see real, dorkier approaches. But I digress. Overall, I really like the isobar graphics visually and as a different interpretation of cloud services and how they help Cloudreach look like a more interesting, attractive, and thoughtful company to work with and for.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FDSZyr7tzw8/new_logo_and_identity_for_cloudreach_by_siegelgale.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cloudreach_by_siegelgale.php Wed, 14 Aug 2019 04:36:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cloudreach_by_siegelgale.php
Categories: News

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