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Spotted: New Logo, Identity, and Packaging for INSA by Brigade

Tue, 01/29/2019 - 19:38
New Logo, Identity, and Packaging for INSA by Brigade Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/s1ZNF10lmBY/new_logo_identity_and_packaging_for_insa_by_brigade.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_insa_by_brigade.php Tue, 29 Jan 2019 12:15:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_insa_by_brigade.php
Categories: News

Spotted: New Logo for Expensify by supermorebetter

Tue, 01/29/2019 - 19:38
New Logo for Expensify by supermorebetter Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gJMTZ8sn9wc/new_logo_for_expensify_by_supermorebetter.php https://www.underconsideration.com/brandnew/archives/new_logo_for_expensify_by_supermorebetter.php Tue, 29 Jan 2019 12:09:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_expensify_by_supermorebetter.php
Categories: News

Linked: Air Max Logo Reads "Allah"?

Tue, 01/29/2019 - 16:38
A petition on change.org is demanding that Nike recall its Air Max 270 shoe because when its logo is turned upside down, part of it resembles the word "Allah" in Arabic. Too much of a stretch or valid? Visit Link A petition on change.org is demanding that Nike recall its Air Max 270 shoe because when its logo is turned upside down, part of it resembles the word "Allah" in Arabic. Too much of a stretch or valid? http://feedproxy.google.com/~r/ucllc/brandnew/~3/GKmQDy454dU/air_max_logo_reads_allah.php https://www.underconsideration.com/brandnew/archives/air_max_logo_reads_allah.php Tue, 29 Jan 2019 06:17:52 -0600 https://www.underconsideration.com/brandnew/archives/air_max_logo_reads_allah.php
Categories: News

Noted: New Logo and Identity for Scouts Australia by Cato Brand Partners

Tue, 01/29/2019 - 16:38
(Est. 1967) "Scouts Australia, officially The Scout Association of Australia, is the largest Scouting organisation in Australia and is a registered member organisation of the World Organization of the Scout Movement. It operates personal development programs for children and young adults from 6 to 25 “Blob’s Honor” New Logo and Identity for Scouts Australia by Cato Brand Partners

(Est. 1967) "Scouts Australia, officially The Scout Association of Australia, is the largest Scouting organisation in Australia and is a registered member organisation of the World Organization of the Scout Movement. It operates personal development programs for children and young adults from 6 to 25 years of age in Australia and Australian territories. Scouts Australia was formed in 1958 and was incorporated in 1967." (Wikipedia)

Design by
Cato Brand Partners

Related links
Scouts Australia blog post

Relevant quote
Reflecting the pattern of the Southern Cross, contours of our land, and the Scout Section colours, our new branding has, as its centre, the fleur de lis. This is the symbol of Scouting which connects us to each other and the world. Graphics depicting the markings of Australian gumtrees provide the background to our Scouting.

Images (opinion after)

Logo and identity introduction video. New Logo and Identity for Scouts Australia by Cato Brand Partners Logo. New Logo and Identity for Scouts Australia by Cato Brand Partners Gumtree illustration. New Logo and Identity for Scouts Australia by Cato Brand Partners Patches.

Opinion
The old logo was very unsightly, with an oddly elongated fleur-de-lis — with a somewhat decent integration of the Southern Cross constellation in it — and terrible typography (“S coust S” anyone?). The new logo, unfortunately, remains unsightly in a different realm. The idea was sort of okay — marrying abstract land masses positioned and overlaid based on the Southern Cross as well — but the result looks messy and confusing with all the overlapping colors and shapes. The fleur-de-lis is literally tacked on and there is no real integration. The wordmark has no visual relationship to the shapes and it’s set far too tightly. It also looks like a telco or internet service provider. The one cool thing about the project is the gumtree illustration… mostly as a concept. I appreciate the execution but there is something off about the colors and I think the activities could have been more abstracted, almost like Olympic pictograms, to blend with the gumtree pattern. The few applications shown in the video (at the 1:17 mark) feel a little heavy-handed with the pattern and the logo looks even more like a splotch. Overall, an odd approach that didn’t turn out too well.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ebHFc_uVtEA/new_logo_and_identity_for_scouts_australia_by_cato_brand_partners.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_scouts_australia_by_cato_brand_partners.php Tue, 29 Jan 2019 05:53:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_scouts_australia_by_cato_brand_partners.php
Categories: News

Reviewed: New Logo and Identity for ILGA by Joana Vieira

Tue, 01/29/2019 - 13:38
Established in 1978, ILGA -- the International Lesbian, Gay, Bisexual, Trans and Intersex Association -- is an organization that brings together more than 1,200 member organizations from 132 different countries that are "dedicated to achieving equal rights for lesbian, gay, bisexual, trans, and intersex people". “It’s a Colorful World After All” New Logo and Identity for ILGA by Joana Vieira

Established in 1978, ILGA -- the International Lesbian, Gay, Bisexual, Trans and Intersex Association -- is an organization that brings together more than 1,200 member organizations from 132 different countries that are "dedicated to achieving equal rights for lesbian, gay, bisexual, trans, and intersex people". Funded by governments, private foundations, and contributions of private donors, ILGA raises awareness and informs institutions, government, media, and civil society through advocacy and research. As part of its 40th anniversary and coinciding with its 2019 World Conference in Aotearoa, New Zealand, ILGA introduced a new logo and identity designed by Lisbon, Portugal-based Joana Vieira.

One interesting thing about how this project came to be is that Joana had first done a redesign of ILGA as a personal exercise in 2017. She shared it with ILGA, which led them to consider an actual redesign. They then opened up the process to accept bids from other designers -- Joana entered her project, officially, and was then selected to expand on it. The final result, informed by the feedback and concerns of the organization helped shape the original proposal into a more robust solution.

The main mission was to make noticeable how big this organization really is so, the first element that I had in mind was our planet Earth since the organization is globally present and the previous logo was based on that element.

Looking back at the existing logos, the only elements connecting almost every logo, are the rainbow colors: red, orange, yellow, green, blue and purple. The rainbow flag, or the LGBTI Pride flag, is a powerful symbol filled with hope, joy, and pride. It represents the fight for equality and, when used together, any LGBTI person will immediately recognize them.

Fortunately for me, ILGA is present is 6 regions of the globe and the rainbow flag has 6 colors. Just like that, I could connect these two elements.Joana Vieira project page New Logo and Identity for ILGA by Joana Vieira New Logo and Identity for ILGA by Joana Vieira Concept. "Our new logo immediately represents what ILGA is: a global organisation committed to raising the voices of LGBTI persons everywhere, united in our rainbow and regional diversity in true world-wide solidarity", said Helen Kennedy and Ruth Baldacchino, Co-Secretaries General of ILGA. "We, the board of ILGA World, want to show an organisation that is led by its diverse members: it is their tireless drive for change that makes the queer world go round!".ILGA press release New Logo and Identity for ILGA by Joana Vieira Logo. New Logo and Identity for ILGA by Joana Vieira
New Logo and Identity for ILGA by Joana Vieira In the static logo, the globe is centered on the Pacific Ocean.

The old logo was quite sad, with the most default globe icon possible and an untreated wordmark typeset in FF Meta that might as well have said "Widgets Incorporated" -- a good organization deserved much better. The new logo maintains the concept of the globe but it cleverly mixes the shapes of the six continents -- Antarctica is not represented as there are no permanent residents and no ILGA member organizations -- with the six colors of the rainbow flag. I really like the abstract continent shapes and how they wrap around in a kind of global hug. The wordmark is alright and nicely done. One detail I appreciated in the explanation is that the "l" has a slightly exaggerated curl to make it more equal in visual weight with the "g" so as to provide more equal representation to both "lesbian" and "gay" in the name. Despite the logo having the globe and the word "world" on the right, it's pleasantly balanced.

New Logo and Identity for ILGA by Joana Vieira Color palette. New Logo and Identity for ILGA by Joana Vieira World regions. New Logo and Identity for ILGA by Joana Vieira Pattern.

The continent shapes on their own... it's debatable whether that's a good idea or not. Conceptually, yes, as each stands for a world region but visually, they become too egg-shaped on their own and too decorative as a pattern. Neither circumstance is terrible and both are mostly pleasant but I feel like the shapes are stronger together in the globe.

New Logo and Identity for ILGA by Joana Vieira Business cards. New Logo and Identity for ILGA by Joana Vieira Stationery. New Logo and Identity for ILGA by Joana Vieira New Logo and Identity for ILGA by Joana Vieira New Logo and Identity for ILGA by Joana Vieira Various posters.

The applications and communication materials need a lot of work. All the posters above are a good starting point but they need to be finessed a whole lot more and they need a much tighter framework... right now it feels like all the elements are going to fall apart if you were to blow on them. A lot of it has to do with the overuse of lowercase that makes everything have the same non-importance.

New Logo and Identity for ILGA by Joana Vieira New Logo and Identity for ILGA by Joana Vieira New Logo and Identity for ILGA by Joana Vieira Swag.

Swag is great though. Cheerful and colorful. Overall, this is a great and thoughtful logo redesign that manages to turn a couple of logo clichés -- the globe and the rainbow flag -- into something meaningful and engaging. Next step is to tighten the applications and this could be great.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/t_THeIXRRoc/new_logo_and_identity_for_ilga_by_joana_vieira.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ilga_by_joana_vieira.php Tue, 29 Jan 2019 04:43:34 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ilga_by_joana_vieira.php
Categories: News

Announced: First Round 2019 - Austin: Registration Closes Soon

Tue, 01/29/2019 - 01:37
Friday, February 8, will the last day to register for First Round in Austin, TX, on February 15. You will have all day and all night to register. We are also in need of 2 volunteers. The main task is to help with morning set-up “Registration Closes February 8”  Registration Closes Soon

Friday, February 8, will the last day to register for First Round in Austin, TX, on February 15. You will have all day and all night to register.

We are also in need of 2 volunteers. The main task is to help with morning set-up and registration. Arrival at venue at 7am. Most likely you would miss the first session and then we will rotate the 4 volunteers into the second and third sessions. Then you will be able to watch the rest. There might be some small tasks throughout the day but nothing strenuous! Email me if interested.

We are all set with volunteers, thank you!

http://feedproxy.google.com/~r/ucllc/brandnew/~3/1_lNOAZpEes/first_round_2019_-_austin_registration_closes_soon_2_volunteers_needed.php https://www.underconsideration.com/brandnew/archives/first_round_2019_-_austin_registration_closes_soon_2_volunteers_needed.php Mon, 28 Jan 2019 08:56:11 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2019_-_austin_registration_closes_soon_2_volunteers_needed.php
Categories: News

Spotted: New Logo for Windows Central

Mon, 01/28/2019 - 19:37
New Logo for Windows Central Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/p9338Tt-CqY/new_logo_for_windows_central.php https://www.underconsideration.com/brandnew/archives/new_logo_for_windows_central.php Mon, 28 Jan 2019 12:23:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_windows_central.php
Categories: News

Spotted: New Logo and Identity for MachineQ by Astro Studios

Mon, 01/28/2019 - 19:37
New Logo and Identity for MachineQ by Astro Studios Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/isqEk3NRcjQ/new_logo_and_identity_for_machineq_by_astro_studios.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_machineq_by_astro_studios.php Mon, 28 Jan 2019 12:17:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_machineq_by_astro_studios.php
Categories: News

Announced: First Round 2019 - Austin: Registration Closes Soon + 2 Volunteers Needed

Mon, 01/28/2019 - 16:37
Friday, February 8, will the last day to register for First Round in Austin, TX, on February 15. You will have all day and all night to register. We are also in need of 2 volunteers. The main task is to help with morning set-up “Registration Closes February 8”  Registration Closes Soon + 2 Volunteers Needed

Friday, February 8, will the last day to register for First Round in Austin, TX, on February 15. You will have all day and all night to register.

We are also in need of 2 volunteers. The main task is to help with morning set-up and registration. Arrival at venue at 7am. Most likely you would miss the first session and then we will rotate the 4 volunteers into the second and third sessions. Then you will be able to watch the rest. There might be some small tasks throughout the day but nothing strenuous! Email me if interested.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/1_lNOAZpEes/first_round_2019_-_austin_registration_closes_soon_2_volunteers_needed.php https://www.underconsideration.com/brandnew/archives/first_round_2019_-_austin_registration_closes_soon_2_volunteers_needed.php Mon, 28 Jan 2019 08:56:11 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2019_-_austin_registration_closes_soon_2_volunteers_needed.php
Categories: News

Linked: Showtime goes Retro

Mon, 01/28/2019 - 16:37
To promote its 1980s-set new show, Black Monday, Showtime has been using its vintage 1980s logo in promotions and even in the show's opening. Showtime goes Retro Visit Link To promote its 1980s-set new show, Black Monday, Showtime has been using its vintage 1980s logo in promotions and even in the show's opening. http://feedproxy.google.com/~r/ucllc/brandnew/~3/AHi6iRfQv3A/showtime_goes_retro.php https://www.underconsideration.com/brandnew/archives/showtime_goes_retro.php Mon, 28 Jan 2019 06:07:53 -0600 https://www.underconsideration.com/brandnew/archives/showtime_goes_retro.php
Categories: News

Noted: New Logo for Zara by Baron & Baron

Mon, 01/28/2019 - 16:37
(Est. 1975) "Zara is a Spanish fast fashion (clothing and accessories) retailer based in Arteixo (A Coruña) in Galicia. The company was founded in 1975 by Amancio Ortega and Rosalía Mera. It is the main brand of the Inditex group, the world's largest apparel retailer. “Tight Squeeze” New Logo for Zara by Baron & Baron

(Est. 1975) "Zara is a Spanish fast fashion (clothing and accessories) retailer based in Arteixo (A Coruña) in Galicia. The company was founded in 1975 by Amancio Ortega and Rosalía Mera. It is the main brand of the Inditex group, the world's largest apparel retailer. Zara as of 2017 manages up to 20 clothing collections a year." It has 7,475 stores in 97 global markets.

Design by
Baron & Baron (New York, NY)

Related links
2011 Brand New Noted post

Images (opinion after)

New Logo for Zara by Baron & Baron Logo. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Promo videos.

Opinion
The old logo was okay and it had a bit of an odd/off character that matched well how Zara sometimes brings in high-fashion flourishes to some of its products. Its loose spacing was perhaps too loose… which is the most distinctive difference with the new logo that has gone tight, tight, tight with a high-contrast Didone. The effect is a little disconcerting at first but the letters join and intersect in and at the right places… I especially like the “RA” combination. When this gets embroidered on a label it might be a hot mess as those thin lines will be hard to maintain and the counterspaces will fill in but, at least for now, digitally, it looks crisp. The one small detail that bothers me is how much the “A”s extend on the top… most “A”s will usually shoot up a little above the X-height but here they stand out a little too much. Overall, given the trend of fashion logos, let’s mostly appreciate that Zara didn’t change to an uppercase deadpan sans serif and instead doubled down on something more unique and (even though I hate this word) disruptive for today’s aesthetic trends.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/L7Jvv_CJW_g/new_logo_for_zara_by_baron_baron.php https://www.underconsideration.com/brandnew/archives/new_logo_for_zara_by_baron_baron.php Mon, 28 Jan 2019 05:10:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_zara_by_baron_baron.php
Categories: News

Reviewed: New Logo and Packaging for Grado Labs by High Tide

Mon, 01/28/2019 - 13:37
Established in 1953, Grado Labs is a designer and manufacturer of headphones and phono cartridges for turntables. Family-owned and family-run for three generations, the company has been operating from a townhouse in Brooklyn, NY, where they have built by hand every product they have created, “Get Your Head(phone) in the Game” New Logo and Packaging for Grado Labs by High Tide

Established in 1953, Grado Labs is a designer and manufacturer of headphones and phono cartridges for turntables. Family-owned and family-run for three generations, the company has been operating from a townhouse in Brooklyn, NY, where they have built by hand every product they have created, from the original phono cartridges, to various wood and metal headphone designs, to in-ear headphones. The reputation for their small operation is impressive as attested by their press page, which is full of legit praise and not just puff pieces. Recently, Grado Labs introduced a new identity and packaging designed by Brooklyn-based High Tide.

Drawing our inspiration from the timeless simplicity of the headphone designs themselves, we were guided by a mid-century aesthetic that seems just as at home today as it would have in a 60's recording studio -- using only the essential elements.

The original Grado logo, created during the 70's, deployed Herb Lubalin's iconic ITC Avant Garde Gothic typeface. To impart a more modern feel, we added slight customizations to the type and played with how the letters connect to each other, just as the creator had intended. The final version pays homage to both the original Grado mark and Lubalin's idiosyncratic letterforms, yet is re-interpreted and optimized for the modern consumer.High Tide project page New Logo and Packaging for Grado Labs by High Tide Logo. New Logo and Packaging for Grado Labs by High Tide Monogram.

The old logo was fine... it's hard to mess up Avant Garde Gothic out of the box but it certainly didn't match the same level of craft that was devoted to the product. The new logo keeps Avant Garde but updates it with a retro look -- an oxymoron perhaps -- that subtly conveys more attention to detail but also visually pairs better with the bold headphone designs. The new logo is a great ode to the original presentation of Avant Garde, with all its wonderful ligatures and kissing letters. The "RA" ligature with the slanted "A" is great and drives the rest of the spacing decisions, which are all well balanced. The new monogram is pretty slick too, building on the geometry of Avant Garde and also playing off of their product's shape. The animation of the monogram on the website is a sweet bonus.

New Logo and Packaging for Grado Labs by High Tide Website. In collaboration with Alright Studio. New Logo and Packaging for Grado Labs by High Tide Sample of old packaging.

Sad packaging was sad. It always amazes me when great products (or companies or services) succeed with bland design. Not all Grado packaging was as lackluster... based on some Google Image searching there were a few other designs but nothing stellar by any means (just not as sad as these blue boxes).

New Logo and Packaging for Grado Labs by High Tide New Logo and Packaging for Grado Labs by High Tide New Logo and Packaging for Grado Labs by High Tide Packaging.

The new packaging is super nice. It's minimal in all the right ways, with a stark white background, a left-aligned logo that is middle-aligned with the monogram on the side, and a bold black label that can (I assume) easily to adapt to the different headphones. Even the black foam on the inside looks great. Simple, easy, bold.

New Logo and Packaging for Grado Labs by High Tide Labels. New Logo and Packaging for Grado Labs by High Tide New Logo and Packaging for Grado Labs by High Tide Phono cartridge packaging.

Cute and small packaging is cute and small.

New Logo and Packaging for Grado Labs by High Tide Headphones. New Logo and Packaging for Grado Labs by High Tide Fun type in a circle.

As is usually the case, having a great product helps sell any modestly good design and the lovely headphones here look great with a more than modestly good identity. Not sure where the above image plays out but, yes, please. Overall, a finely tuned identity that clearly reflects the quality of the product.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nAbMOeX29EY/new_logo_and_packaging_for_grado_labs_by_high_tide.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_grado_labs_by_high_tide.php Mon, 28 Jan 2019 04:38:04 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_grado_labs_by_high_tide.php
Categories: News

Spotted: New Logo for SABIAN

Fri, 01/25/2019 - 22:03
New Logo for SABIAN Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8DM7gxrr6Cg/new_logo_for_sabian.php https://www.underconsideration.com/brandnew/archives/new_logo_for_sabian.php Fri, 25 Jan 2019 12:09:02 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_sabian.php
Categories: News

Linked: Biker Club's Trademark Seized

Fri, 01/25/2019 - 16:02
A California jury has agreed to a court order that would force the Mongols motorcycle club -- charged in the past for murder and racketeering -- to forfeit the trademarks to its logo. "Assistant U.S. Attorney Steve Welk argued that Mongols were 'empowered by these Biker Club's Trademark Seized Visit Link A California jury has agreed to a court order that would force the Mongols motorcycle club -- charged in the past for murder and racketeering -- to forfeit the trademarks to its logo. "Assistant U.S. Attorney Steve Welk argued that Mongols were 'empowered by these symbols that they wear like armor.'" http://feedproxy.google.com/~r/ucllc/brandnew/~3/kZ-to0B3y44/biker_clubs_logo_seized.php https://www.underconsideration.com/brandnew/archives/biker_clubs_logo_seized.php Fri, 25 Jan 2019 05:44:49 -0600 https://www.underconsideration.com/brandnew/archives/biker_clubs_logo_seized.php
Categories: News

Noted: New Logo and Identity for Universidad TecMilenio by Chermayeff & Geismar & Haviv

Fri, 01/25/2019 - 16:02
(Est. 2002) "The Universidad TecMilenio (UTM) (TecMilenio University) is a private institution of higher education. The institution is part of Monterrey Institute of Technology and Higher Education TecMilenio University ITESM System, an educational system with national and international levels, through 30 campus and an online “Cross Paths” New Logo and Identity for Universidad TecMilenio by Chermayeff & Geismar & Haviv

(Est. 2002) "The Universidad TecMilenio (UTM) (TecMilenio University) is a private institution of higher education. The institution is part of Monterrey Institute of Technology and Higher Education TecMilenio University ITESM System, an educational system with national and international levels, through 30 campus and an online campus with a unique and innovative educational model that forms professionals with the skills needed by modern businesses and organizations. The university serves some 21,000 students at high school, undergraduate and postgraduate levels, frequently through distance learning. Like most schools it now follows a semester model that replaced the original four-month terms." (Wikipedia)

Design by
Chermayeff & Geismar & Haviv (New York, NY)

Related links
Chermayeff & Geismar & Haviv project page

Relevant quote
Tecmilenio’s unusual and flexible program focuses on the happiness and fulfillment of its students, and the new visual identity embodies this idea of individual aspiration. The overall shape evokes many relevant associations: the individual, divergent paths each student takes, an abstract tree suggesting growth and renewal, and the letter T.

Images (opinion after)

Your browser does not support the video tag. Before to after logo animation. New Logo and Identity for Universidad TecMilenio by Chermayeff & Geismar & Haviv Logo. New Logo and Identity for Universidad TecMilenio by Chermayeff & Geismar & Haviv Graphics. New Logo and Identity for Universidad TecMilenio by Chermayeff & Geismar & Haviv Notebooks. New Logo and Identity for Universidad TecMilenio by Chermayeff & Geismar & Haviv Student ID card. New Logo and Identity for Universidad TecMilenio by Chermayeff & Geismar & Haviv Billboard. New Logo and Identity for Universidad TecMilenio by Chermayeff & Geismar & Haviv Banners. New Logo and Identity for Universidad TecMilenio by Chermayeff & Geismar & Haviv Instagram. New Logo and Identity for Universidad TecMilenio by Chermayeff & Geismar & Haviv Totebag. New Logo and Identity for Universidad TecMilenio by Chermayeff & Geismar & Haviv Hat.

Opinion
The icon in the old logo was more or less fine but perhaps it looked too much like an architectural detail without a clear purpose. The old wordmark was really bad, with a single ligature in the least pleasing pair, the “TE”, and a “C” that was probably mocked in the playground. The new icon is a commendable evolution in the sense that it managed to rescue something from the old icon, which yielded a strong, elegant new icon that does manage to evoke the different things mentioned in the quote. I wish the wordmark looked less like a default font and there is something dated about it. This time around we get some actual applications beyond Chermayeff & Geismar & Haviv’s logo-on-stuff approach with a range of concentric, colorful graphics that can be applied a couple of different ways that come together to form a modestly identifiable visual language.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oXc2fBWsybo/new_logo_and_identity_for_universidad_tecmilenio_by_chermayeff_geismar_haviv.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_universidad_tecmilenio_by_chermayeff_geismar_haviv.php Fri, 25 Jan 2019 05:25:07 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_universidad_tecmilenio_by_chermayeff_geismar_haviv.php
Categories: News

Reviewed: Friday Likes 274: From Verena Michelitsch, Pop & Pac, and Savvy Agency

Fri, 01/25/2019 - 13:02
A range of soft and relatively subdued projects this week, with work from New York, Melbourne, and Lisbon. “From Verena Michelitsch, Pop & Pac, and Savvy Agency” Friday Likes 274

A range of soft and relatively subdued projects this week, with work from New York, Melbourne, and Lisbon.

Jumbo by Verena Michelitsch Jumbo by Verena Michelitsch

Jumbo is an industrial, product, spatial, furniture design (and more) duo in Brooklyn, NY, with a playful yet elegant aesthetic. This is a rare Friday Like where what you see is what you get... it's just a logo and it's just a business card but I found both things to be totally endearing. Designed by New York, NY-based Verena Michelitsch, the logo is a modest jumble of playful organic letters that follow not a single trend at the moment and are just effusive for the sake of visual joy. The single application of the business cards multiplies the logo's effect in a collection of colorful papers with a great tactile combination of embossing and foil stamping in fun colors. See full project

CO.CO by Pop & Pac CO.CO by Pop & Pac

CO.CO is a homewares and gifts retailer in Melbourne, Australia, offering a carefully curated collection of items through one retail store and online. The identity, designed by local firm Pop & Pac, aptly captures the aesthetic of the products as a mix of playfulness, sophistication, and a certain softness. The CO.CO logo is as simple as it gets but it's done perfectly right and the accompanying graphic confetti looks great -- no idea what it is or stands for but I sure enjoy looking at the different abstract compositions of it in the bag, business cards, and cups. See full project

Mú by Savvy Agency Mú by Savvy Agency

is a provider of Italian gelato in Lisbon, Portugal, with one location and a selection of roaming/catering options. The identity, designed by local firm Savvy Agency, revolves around flat blobby gelato shapes in soft pastel colors against a white backdrop all nicely accented by the simple high-contrast sans serif logo that, even though it only has two letters, has been perfectly spaced. I love the simplicity of the design and how it's really just the gelato-textured shapes in different configurations regardless of shape -- cone, cup, label -- with the elegant logo on top. The gelato itself looks amazing too. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/K6LTpowgklA/friday_likes_274.php https://www.underconsideration.com/brandnew/archives/friday_likes_274.php Fri, 25 Jan 2019 04:57:05 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_274.php
Categories: News

Noted: New Name and Logo for Marriott Bonvoy by Mother Design (Updated)

Fri, 01/25/2019 - 13:02
(Est. 2019) "Marriott Bonvoy is the company's new travel program built on the belief that travel enriches its members and the world around them. Launching in February 2019, Marriott Bonvoy replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). Comprised of a portfolio “Maiden Voyage” New Name and Logo for Marriott Bonvoy by Mother Design (Updated)

(Est. 2019) "Marriott Bonvoy is the company's new travel program built on the belief that travel enriches its members and the world around them. Launching in February 2019, Marriott Bonvoy replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). Comprised of a portfolio of extraordinary brands where you can earn and redeem, as well as offering approximately 120,000 destination tours and adventures on Marriott Bonvoy Moments, the travel program enables members to explore the world in pursuit of their passions. Under Marriott Bonvoy's five Elite tiers, status is more achievable than ever."

Design by
Mother Design

Related links
Marriott press release

Relevant quote
Represented by a simple, bold and modern logo, Marriott Bonvoy is welcoming and optimistic.

Images (opinion after)

New Name and Logo for Marriott Bonvoy by Mother Design (Updated) Logo. Your browser does not support the video tag. Logo animation. Your browser does not support the video tag. Identity elements. New Name and Logo for Marriott Bonvoy by Mother Design (Updated) Typography. New Name and Logo for Marriott Bonvoy by Mother Design (Updated) Card. New Name and Logo for Marriott Bonvoy by Mother Design (Updated) Photos of cool places with logo. Program introduction.

Opinion
Along with the tips I received there were a couple of links to stories — 1, 2 — that were very upset and baffled about the name, which I found kind of clever (the name, not the links). It took me a second to make the connection to “bon voyage” when I first saw it as it’s not an instinct to search for French words in names of U.S.-based companies. I agree that it’s a weird (more like unorthodox) name but it’s interesting. The biggest problem it has is that it’s not as prescriptive as the old names which, two of them, literally spelled out this was about rewards. The logo is fine for the most part… I’m not sure why the second “O” is underlined. I mean, I don’t dislike it visually but I want to read something into it. The video shows some promising usage of the “O” in peach color with a line that hints at traveling. Overall, I think this shows a little more ambition for a rewards program and trying to make it more of a brand of its own.

Update: New images have been added to the post. (Opinion not updated but if it were it would be a positive update.)

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Lnfl2Ao0JDc/new_name_and_logo_for_marriott_bonvoy.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_marriott_bonvoy.php Thu, 24 Jan 2019 06:10:37 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_marriott_bonvoy.php
Categories: News

Noted: New Name and Logo for Marriott Bonvoy by Mother Design

Fri, 01/25/2019 - 01:02
(Est. 2019) "Marriott Bonvoy is the company's new travel program built on the belief that travel enriches its members and the world around them. Launching in February 2019, Marriott Bonvoy replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). Comprised of a portfolio “Maiden Voyage” New Name and Logo for Marriott Bonvoy by Mother Design

(Est. 2019) "Marriott Bonvoy is the company's new travel program built on the belief that travel enriches its members and the world around them. Launching in February 2019, Marriott Bonvoy replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). Comprised of a portfolio of extraordinary brands where you can earn and redeem, as well as offering approximately 120,000 destination tours and adventures on Marriott Bonvoy Moments, the travel program enables members to explore the world in pursuit of their passions. Under Marriott Bonvoy's five Elite tiers, status is more achievable than ever."

Design by
Mother Design

Related links
Marriott press release

Relevant quote
Represented by a simple, bold and modern logo, Marriott Bonvoy is welcoming and optimistic.

Images (opinion after)

New Name and Logo for Marriott Bonvoy by Mother Design Logo. Program introduction.

Opinion
Along with the tips I received there were a couple of links to stories — 1, 2 — that were very upset and baffled about the name, which I found kind of clever (the name, not the links). It took me a second to make the connection to “bon voyage” when I first saw it as it’s not an instinct to search for French words in names of U.S.-based companies. I agree that it’s a weird (more like unorthodox) name but it’s interesting. The biggest problem it has is that it’s not as prescriptive as the old names which, two of them, literally spelled out this was about rewards. The logo is fine for the most part… I’m not sure why the second “O” is underlined. I mean, I don’t dislike it visually but I want to read something into it. The video shows some promising usage of the “O” in peach color with a line that hints at traveling. Overall, I think this shows a little more ambition for a rewards program and trying to make it more of a brand of its own.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Lnfl2Ao0JDc/new_name_and_logo_for_marriott_bonvoy.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_marriott_bonvoy.php Thu, 24 Jan 2019 06:10:37 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_marriott_bonvoy.php
Categories: News

Spotted: New Logo and Identity for exceL Esports by LoveGunn

Thu, 01/24/2019 - 22:02
New Logo and Identity for exceL Esports by LoveGunn Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZGAGY1AQ6h8/new_logo_and_identity_for_excel_esports_by_lovegunn.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_excel_esports_by_lovegunn.php Thu, 24 Jan 2019 12:20:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_excel_esports_by_lovegunn.php
Categories: News

Spotted: New Name, Logo, and Identity for Lucky California by Shook Kelley

Thu, 01/24/2019 - 22:02
New Name, Logo, and Identity for Lucky California by Shook Kelley Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/G3owdhKsk3Q/new_name_logo_and_identity_for_lucky_california_by_shook_kelley.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_lucky_california_by_shook_kelley.php Thu, 24 Jan 2019 12:13:57 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_lucky_california_by_shook_kelley.php
Categories: News

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