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Updated: 1 hour 38 min ago

Noted: New Logo and Identity for Catacombes de Paris by Mo-To

Tue, 05/07/2019 - 16:32
(Est. 1810) "The Catacombes de Paris are underground ossuaries in Paris, France, which hold the remains of more than six million people in a small part of a tunnel network built to consolidate Paris' ancient stone mines. Extending south from the Barrière d'Enfer ("Gate of “I C Dead People” New Logo and Identity for Catacombes de Paris by Mo-To

(Est. 1810) "The Catacombes de Paris are underground ossuaries in Paris, France, which hold the remains of more than six million people in a small part of a tunnel network built to consolidate Paris' ancient stone mines. Extending south from the Barrière d'Enfer ("Gate of Hell") former city gate, this ossuary was created as part of the effort to eliminate the city's overflowing cemeteries. Preparation work began not long after a 1774 series of gruesome Saint Innocents-cemetery-quarter basement wall collapses added a sense of urgency to the cemetery-eliminating measure, and from 1786, nightly processions of covered wagons transferred remains from most of Paris' cemeteries to a mine shaft opened near the Rue de la Tombe-Issoire. The ossuary remained largely forgotten until it became a novelty-place for concerts and other private events in the early 19th century; after further renovations and the construction of accesses around Place Denfert-Rochereau, it was open to public visitation from 1874. Since January 1, 2013, the Catacombs number among the 14 City of Paris Museums managed by Paris Musées." (Wikipedia)

Design by
Mo-To (Lorraine, France)
Type design: Thomas Bouville (Nancy, France)

Related links
Mo-To project page

Relevant quote
The graphic identity echoes the double visit: one on geology (former stone mine) and the second on the ossuary. The logo thus evokes the underground galleries - by a game of trap that reveals in the letter "C" the flagship image of the Catacombs, the skull. Engraved in the counterpart, two ovals and a triangle come to draw a minimalist skull.

Finally, this project was the subject of a typographic order, the "Dédale" designed by Thomas Bouville. This hybrid typographic family straddles the category of incise and mechanics. It unfolds in three distinct greases to meet the common usage of composition: a light style for titling, a regular style for the current text and a bold style for emphasizing textual elements.

Several details have been borrowed from the lapidary inscriptions that adorn the walls of the Catacombs underground passages. The variation of the structural characteristics of the letters according to their weight testifies to a homage to the ossuary, it emphasizes an analogy with the human body composed of a carnal envelope, different organs and a skeleton. In this way, the family symbolizes a transition from one state to another, a transition from life to death.

Images (opinion after)

New Logo and Identity for Catacombes de Paris by Mo-To Logo. New Logo and Identity for Catacombes de Paris by Mo-To Guidelines. New Logo and Identity for Catacombes de Paris by Mo-To Stationery. New Logo and Identity for Catacombes de Paris by Mo-To Posters. New Logo and Identity for Catacombes de Paris by Mo-To Custom type family. New Logo and Identity for Catacombes de Paris by Mo-To References. New Logo and Identity for Catacombes de Paris by Mo-To New Logo and Identity for Catacombes de Paris by Mo-To Type details.

Opinion
As you can see from the header image, there wasn’t much of a before logo (as confirmed by the designer of the new one), just a sign on the outside. Being such a popular attraction and part of the network of Paris Musées’ institutions, it certainly could use a more formal logo. The new logo is a charming “C” monogram with a skull in the negative space. My brain is immediately pleased from the visual play but I wonder if the execution is too playful or kid-friendly in contrast to what the place actually is and looks like. I think turning the knob up one or two levels on the Stephen King dial could have been beneficial. The custom type family is interesting but perhaps a little heavy on the sans serif structure with not enough contrast in the thicks and thins as you would normally find in incised lettering but it does look good on the posters in that middle weight. Overall, a valid approach altogether but being such a unique place I think there was a lot more that could have been unearthed to make a more intriguing identity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/3F5a0loOp2s/new_logo_and_identity_for_catacombes_de_paris_by_mo_to.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_catacombes_de_paris_by_mo_to.php Tue, 07 May 2019 05:40:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_catacombes_de_paris_by_mo_to.php
Categories: News

Reviewed: New Logo and Packaging for Welly by Partners&Spade and Prime Studio

Tue, 05/07/2019 - 13:32
Launched this year, 2019 if you are reading in the future, Welly is a new line of premium bandages and first aid products available exclusively at Target. Created by Eric Ryan -- who started the popular eco-friendly household brand Method (which also got its big “Get Welly Soon” New Logo and Packaging for Welly by Partners&Spade and Prime Studio

Launched this year, 2019 if you are reading in the future, Welly is a new line of premium bandages and first aid products available exclusively at Target. Created by Eric Ryan -- who started the popular eco-friendly household brand Method (which also got its big national break on Target) -- Welly offers a range of 25 items that span bandages, first aid tools, and ointments, bundled in fun little recyclable tins. The bandages are designed to stand out, with eclectic patterns, bold colors, and fun (and functional) shapes. Welly worked with New York, NY-based Prime Studio on product design and Partners&Spade on brand and identity.

New Logo and Packaging for Welly by Partners&Spade and Prime Studio Logo.

The primary logo is a lovely stencil-italic-semi-script-bold thing that doesn't conform to any kind of convention of first-aid aesthetics. It's simply a very nice piece of typography that could easily be for yogurt, a magazine, or a hair salon, which isn't meant as a negative criticism but to point out that the goal of the logo in this case is more to convey a higher degree of designy-ness and lifestyle-ness than it is to indicate they sell bandages. If I have any complaints it would be that the spacing is just a tiny bit tight around the "e" but, really, it's just splitting hairs as it's a lovely logo that manages to avoid all current trends including the geometric sans serif, the spiky bold serif, and the Chobani.

New Logo and Packaging for Welly by Partners&Spade and Prime Studio "Hatched in Minnesota" logo. (The logo depicts a loon, the state bird of Minnesota.)

Love this! When most badges are gratuitous I appreciate how this one is at least extra fun and relevant, putting a bandage over the state bird.

New Logo and Packaging for Welly by Partners&Spade and Prime Studio Hatched logo coasters. New Logo and Packaging for Welly by Partners&Spade and Prime Studio "X" logo. Used on the lid of the tins.

Not much to see or say about this logo, just including it as part of the identity elements. This one plays a subtle role, debossed on the lids of the tins.

New Logo and Packaging for Welly by Partners&Spade and Prime Studio Bandages. New Logo and Packaging for Welly by Partners&Spade and Prime Studio Ointments. New Logo and Packaging for Welly by Partners&Spade and Prime Studio Essentials kits.

The tins are quite nice in both shapes, the square and vertical, but particularly the square with the rounded corners and slightly thinning centers. All the colors and patterns look great on them and I really like how the paper belly band accentuates the curves of the tin. Design-wise, the labels are busy, especially at their small size, but they are still quite nice and the illustrations of the products inside are great -- in particular the ones directly above -- which, again, sidestep trends by going with a kind of realistic vintage aesthetic you rarely see these days.

New Logo and Packaging for Welly by Partners&Spade and Prime Studio Tins, stacked. New Logo and Packaging for Welly by Partners&Spade and Prime Studio Packaging samples. New Logo and Packaging for Welly by Partners&Spade and Prime Studio Bandages in use. Your browser does not support the video tag. Quick fix kit. Your browser does not support the video tag. Essentials kit. Your browser does not support the video tag. New Logo and Packaging for Welly by Partners&Spade and Prime Studio Assorted florals bandages. New Logo and Packaging for Welly by Partners&Spade and Prime Studio Kids bandages. New Logo and Packaging for Welly by Partners&Spade and Prime Studio Travel kit. New Logo and Packaging for Welly by Partners&Spade and Prime Studio Everything!

Overall, this is yet another great Target brand -- or, well, another brand that lives within Target as this doesn't seem to be a traditional in-house Target brand -- that manages to make an ordinary product category into something more enjoyable, memorable, and covetable and elevate its design while keeping it affordable.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dydKQ843pPk/new_logo_and_packaging_for_welly_by_partnersspade_and_prime_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_welly_by_partnersspade_and_prime_studio.php Tue, 07 May 2019 04:37:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_welly_by_partnersspade_and_prime_studio.php
Categories: News

Spotted: New Logo and Packaging for Kar's by Retail Voodoo

Mon, 05/06/2019 - 19:32
New Logo and Packaging for Kar's by Retail Voodoo Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/QgtMpiBOXz4/new_logo_and_packaging_for_kars_by_retail_voodoo.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_kars_by_retail_voodoo.php Mon, 06 May 2019 11:59:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_kars_by_retail_voodoo.php
Categories: News

Spotted: New Logo for Meister

Mon, 05/06/2019 - 19:32
New Logo for Meister Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/xrJRKYd1I28/new_logo_for_meister.php https://www.underconsideration.com/brandnew/archives/new_logo_for_meister.php Mon, 06 May 2019 11:53:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_meister.php
Categories: News

Linked: "Brands Unfiltered"

Mon, 05/06/2019 - 16:32
Brands Unfiltered, by Jason Park, a student in the SVA MPS Branding program, "aims to reveal certain truths behind the brands we love and consume every day" by changing their logo. Some okay ideas but lacks consistency and needs some additional conceptual depth and better Visit Link Brands Unfiltered, by Jason Park, a student in the SVA MPS Branding program, "aims to reveal certain truths behind the brands we love and consume every day" by changing their logo. Some okay ideas but lacks consistency and needs some additional conceptual depth and better execution as if they were illustrations for Op-ed pieces. http://feedproxy.google.com/~r/ucllc/brandnew/~3/E6x7XFo16d0/brands_unfiltered.php https://www.underconsideration.com/brandnew/archives/brands_unfiltered.php Mon, 06 May 2019 06:00:37 -0600 https://www.underconsideration.com/brandnew/archives/brands_unfiltered.php
Categories: News

Noted: New Logo and Identity for Queens Public Library by Doublespace

Mon, 05/06/2019 - 16:32
(Est. 1896) "Queens Public Library is one of the largest and busiest public library systems in the United States, dedicated to serving the most ethnically and culturally diverse area in the country. An independent, non-profit organization founded in 1896, Queens Public Library offers free access “Like an Open Book” New Logo and Identity for Queens Public Library by Doublespace

(Est. 1896) "Queens Public Library is one of the largest and busiest public library systems in the United States, dedicated to serving the most ethnically and culturally diverse area in the country. An independent, non-profit organization founded in 1896, Queens Public Library offers free access to a collection of more than 5 million books and other materials in multiple languages, technology and digital resources, and more than 87,500 educational, cultural, and civic programs a year. It consists of 65 locations, including branch libraries, a Central Library, seven adult learning centers, a technology lab, two universal pre-kindergartens, and two teen centers."

Design by
Doublespace (New York, NY)

Related links
Doublespace project page
Queens Public Library press release

Relevant quote
The new logo uses two- and three-dimensional space to express both the physical and cultural characteristics of Queens Public Library. In two dimensions, the mark is the letter Q, referencing the name of the institution and its borough. In three dimensions, the logo houses both an open book and an open doorway, extending our promise to the public to welcome everyone who comes through our doors.

The logo seamlessly nests into a facet pattern that represents the borough’s urban grid as well as the multitude of perspectives that comprise the library’s staff, people, and resources.

The tagline embodies the library’s commitment to welcoming everyone and respecting their wide-ranging backgrounds and experiences. We speak immigrant, tech, DACA, chess, business, dance, romance, gardening, Spanish, Urdu, Russian, LGBTQ, and countless others, and are here to help everyone get what they need.

To engage all the people who visit and work at the library, we created a series of “We Speak” signs that everyone can personalize to share the interests and issues that speak to them.

Images (opinion after)

New Logo and Identity for Queens Public Library by Doublespace Logo. New Logo and Identity for Queens Public Library by Doublespace Color variations. New Logo and Identity for Queens Public Library by Doublespace Library cards. New Logo and Identity for Queens Public Library by Doublespace Lanyards. New Logo and Identity for Queens Public Library by Doublespace Magazine. New Logo and Identity for Queens Public Library by Doublespace Tote. New Logo and Identity for Queens Public Library by Doublespace Buttons. New Logo and Identity for Queens Public Library by Doublespace Livery. New Logo and Identity for Queens Public Library by Doublespace Umbrella. New Logo and Identity for Queens Public Library by Doublespace Water bottle. New Logo and Identity for Queens Public Library by Doublespace New Logo and Identity for Queens Public Library by Doublespace Launch event. Your browser does not support the video tag. "We speak" tagline.

Opinion
The old logo had good intentions but wasn’t great. The book with a wing was awkward and the wordmark wasn’t very exciting and looked old. The new logo gives the library a much more contemporary personality with a bold monogram that easily reads as a big “Q”. Less evident at first glance is the intended open book and doorway mentioned in the quote BUT, once mentioned, I can’t stop seeing the book and it’s pleasant. The doorway? Sure, why not? The wordmark is nice and okay, playing a decent supporting role. In application, the facet pattern can be a little too much while also feeling dated somehow — like a late 1990s early 2000s brochure system. It works well when it’s a subtle light background for the logo to rest on while the purple and color arrows become overpowering. Nonetheless, it does sort of convey and capture the density and vibrancy of the library. The “We Speak” tagline is a little corny but, sure enough, effective in being inclusive and encompassing. Overall, seems like a solid and successful effort to infuse the library with some new energy.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/STTRB5YFasA/new_logo_and_identity_for_queens_public_library_by_doublespace.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_queens_public_library_by_doublespace.php Mon, 06 May 2019 05:44:10 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_queens_public_library_by_doublespace.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Dimple by Universal Favorite

Mon, 05/06/2019 - 13:32
Established in 2018 and launched earlier this year, Dimple is a new daily disposable contact lens subscription service in Australia. Looking to stand apart from the four manufacturers that control 97% of the contact lens market in Australia, Dimple is a direct-to-consumer brand and focuses “Powers That Be” New Logo, Identity, and Packaging for Dimple by Universal Favorite

Established in 2018 and launched earlier this year, Dimple is a new daily disposable contact lens subscription service in Australia. Looking to stand apart from the four manufacturers that control 97% of the contact lens market in Australia, Dimple is a direct-to-consumer brand and focuses on the millennial market. As a bonus, $1 from every monthly order goes to Guide Dogs Australia. The identity and packaging for Dimple has been designed by Sydney, Australia-based Universal Favourite.

New Logo, Identity, and Packaging for Dimple by Universal Favorite Logo.

Although there isn't much to the logo at a quick glance, there is actually a lot going on here with the subtle angles in various places, particularly the "l" and the "e". They almost look like mistakes and I'm not sure how much they are needed but they certainly add a touch of quirkiness. Other than that, it's a fairly innocuous sans serif with a colorful tittle.

The identity we created comes from the fact that, for the most part, everyone's left and right eye prescription is different. We created an illustrative suite of 60 colourful, complementary circles that correspond to each power number (from -12.00 to +6.00) and combine to show the vast number of combinations of individual prescriptions.Universal Favourite project page New Logo, Identity, and Packaging for Dimple by Universal Favorite Unique visual "IDs" for each power number. New Logo, Identity, and Packaging for Dimple by Universal Favorite All the IDs. And the brand system doesn't just look beautiful, but answers a huge flaw in existing contact lens blister packs. By creating these custom patterns (IDs) for each individual power number and displaying them boldly on each blister, it's significantly easier for users to identify the pack that's specific to each eye... especially when they don't have their contacts in.Universal Favourite project page New Logo, Identity, and Packaging for Dimple by Universal Favorite How they work together when depicting left and right eye combinations.

The real hero in this identity is the icon system that assigns a graphic representation for each prescription power increase. Although it might be tempting to try to derive meaning from each configuration or be sarcastic by saying "Of course, two half circles in lavender and orange mean +01.75" the system is about providing each consumer two distinct visuals for them to associate with their left and right eyes and I can empathize: Once outside their packaging, I have to write with a black marker "L" or "R" on the "blister" packs of my contacts because I can never remember which one is my fucked up eye that needs the -2.75 power. (It's my left, btw.) Aside from being helpful, the combination of power IDs look great and it's quite amazing that Dimple committed to printing them on the blisters, which I am sure was the path less traveled in the industry.

New Logo, Identity, and Packaging for Dimple by Universal Favorite New Logo, Identity, and Packaging for Dimple by Universal Favorite Website. Packaging was a hugely important component to this task. As a direct-to-consumer company, we wanted the unboxing experience to be an utterly unexpected delight. From the blister packs coated in our custom pattern IDs to the boxes, mailers, sleeves and monthly information cards, we designed the entire packaging suite with our millennial market at the forefront of our minds.Universal Favourite project page New Logo, Identity, and Packaging for Dimple by Universal Favorite Outer packaging. New Logo, Identity, and Packaging for Dimple by Universal Favorite Inner packaging. New Logo, Identity, and Packaging for Dimple by Universal Favorite New Logo, Identity, and Packaging for Dimple by Universal Favorite New Logo, Identity, and Packaging for Dimple by Universal Favorite New Logo, Identity, and Packaging for Dimple by Universal Favorite New Logo, Identity, and Packaging for Dimple by Universal Favorite New Logo, Identity, and Packaging for Dimple by Universal Favorite Lots of packaging.

The packaging is quite nice, with a strong set of colors for each "layer" of packaging, starting with green on the outside, orange holding the two blue boxes, and culminating in bright white blister packs with the colorful ID accents. It's a really nice set of gradual steps and the design is kept minimal and attractive. The only thing I question, on the packaging and website in general, is the combination of the light serif and medium weight sans serif... I sort of like it, but maybe it needed one more degree of separation, perhaps one bolder weight on the sans. Nonetheless, it's a minor quibble in an otherwise nice identity.

The art direction we took for the launch centres on a vibrant community of contact lens wearers and packs a highly visual punch. Shot by Jonathan May, it celebrates the individual quirks of each member of the community and the freedom to have fun that contact lenses provide them.

By partnering with the Benito Martin and Jessica Johnson dream team for our product shoot and Lyndon Foss for our lifestyle shoot, we built a comprehensive and flexible suite of brand assets that could be used across web, communications, social and advertising in the year following the launch.Universal Favourite project page New Logo, Identity, and Packaging for Dimple by Universal Favorite New Logo, Identity, and Packaging for Dimple by Universal Favorite New Logo, Identity, and Packaging for Dimple by Universal Favorite New Logo, Identity, and Packaging for Dimple by Universal Favorite New Logo, Identity, and Packaging for Dimple by Universal Favorite Lifestyle and promotional shots. Your browser does not support the video tag. Promo video.

While the identity and packaging are simply strong, attractive designs that don't overly pander to the millennial crowd, the lifestyle photography and promo video go a little more heavy to the deep end of that spectrum which, to an older crowd, like me, can be off-putting but, hey, you gotta play to your core audience. My only real question to millennials, after seeing the very final scene of the video, is are you really always dancing to everything? But I digress, overall, this is a strong entry into the market, with an identity and packaging that feel clinical enough to shove the product into your eyeball but fun enough to take a photo with it for your Insta fam.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-G5uEZqThVA/new_logo_identity_and_packaging_for_dimple_by_universal_favorite.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_dimple_by_universal_favorite.php Mon, 06 May 2019 04:48:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_dimple_by_universal_favorite.php
Categories: News

Spotted: New Logo for Disney's Hollywood Studios

Fri, 05/03/2019 - 22:30
New Logo for Disney's Hollywood Studios Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Z6ByYb2RJaI/new_logo_for_disneys_hollywood_studios.php https://www.underconsideration.com/brandnew/archives/new_logo_for_disneys_hollywood_studios.php Fri, 03 May 2019 12:27:50 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_disneys_hollywood_studios.php
Categories: News

Linked: Apple Detour

Fri, 05/03/2019 - 16:30
Apple files for opposition with the German Patent and Trademark Office against the new logo for Apfel Route -- a new touristic route that runs for 120 km through the largest fruit and vegetable growing region in North Rhine-Westphalia in Germany -- because they are Apple Detour Visit Link Apple files for opposition with the German Patent and Trademark Office against the new logo for Apfel Route -- a new touristic route that runs for 120 km through the largest fruit and vegetable growing region in North Rhine-Westphalia in Germany -- because they are being giant douches. http://feedproxy.google.com/~r/ucllc/brandnew/~3/98R5MlS2C9I/apple_detour.php https://www.underconsideration.com/brandnew/archives/apple_detour.php Fri, 03 May 2019 08:06:36 -0600 https://www.underconsideration.com/brandnew/archives/apple_detour.php
Categories: News

Noted: New Logo for American Bar Association by Finn Partners

Fri, 05/03/2019 - 16:30
(Est. 1878) "With nearly 400,000 members, the American Bar Association is one of the largest voluntary professional membership organization in the world. As the national voice of the legal profession, the ABA works to improve the administration of justice, promotes programs that assist lawyers and “Lowering the Bar” New Logo for American Bar Association by Finn Partners

(Est. 1878) "With nearly 400,000 members, the American Bar Association is one of the largest voluntary professional membership organization in the world. As the national voice of the legal profession, the ABA works to improve the administration of justice, promotes programs that assist lawyers and judges in their work, accredits law schools, provides continuing legal education, and works to build public understanding around the world of the importance of the rule of law in a democratic society."

Design by
Finn Partners

Related links
ABA Journal story

Relevant quote
[ABA Executive Director Jack L. Rives] pointed to several issues with the current ABA logo, including that it’s difficult to read and does not place enough emphasis on “bar.” He said there are more than 5,000 associations in the country that begin with the word “American” and end in “association.” A user who visits ABA.com would reach the American Bankers Association, while a user visiting ABA.org would reach the American Birding Association.

The ABA worked with marketing agency Finn Partners, which Rives said went through dozens of possibilities before recommending the new logo design. It will be publicly unveiled May 1.

“It’s contemporary, it pays homage to the past while moving forward to the future, and highlighting the look is the subtle colors that are used,” he said. “This was their recommendation, and when you look at the logo that was proposed and compare it with the current logo, you will see how much more powerful the proposed logo is.”

Images (opinion after)

New Logo for American Bar Association by Finn Partners Logo. Skip to the 6:49 mark when he starts talking about the logo and, please, watch it all. You are welcome.

Opinion
The old “ABA” part of the logo was pretty great, with the crossbar of the “A”s aligning with the “B” and creating a very defined top as the three letters came relatively naturally together at the apex. The wordmark underneath it could certainly have been better, not just in type choice but in sizing and arrangement. The new logo is terrible. I am 99% sure I do not need to see anything else this year to know this will be my number one choice for Worst of the Year in the Noted section. I find this offensive beyond words. No. Sorry. I take that back, I do have words: The way the “A”s connect with the “B” is ridiculous on both sides, creating horrible counterspaces between them and big blobs of typographic matter where they meet. The arrows instead of the crossbars are gratuitous, distracting, poorly placed, and plain dumb. The wordmark, in light and bold Helvetica is not just as basic as it gets but it’s been done as amateurishly as possible. They managed to make a long name look ten times longer by giving it no spaces. Looking at the other options in the video, it’s clear there was no intention whatsoever to this exercise other than trying a hundred different things a hundred different ways to see what sticks and trying to impress the client with “dozens and dozens of possibilities” instead of a few good, well thought-out options. To borrow from law speak, this was just poor counsel from start to finish.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/JiJ3f_YQUn8/new_logo_for_american_bar_association_by_finn_partners.php https://www.underconsideration.com/brandnew/archives/new_logo_for_american_bar_association_by_finn_partners.php Fri, 03 May 2019 05:46:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_american_bar_association_by_finn_partners.php
Categories: News

Reviewed: Friday Likes 286: From Violaine & Jeremy, Content Form Context, and Lundgren+Lindqvist

Fri, 05/03/2019 - 13:30
A pretty wide variety of styles and approaches this week, with work from Paris, Seoul, and Gothenburg. “From Violaine & Jeremy, Content Form Context, and Lundgren+Lindqvist” Friday Likes 286

A pretty wide variety of styles and approaches this week, with work from Paris, Seoul, and Gothenburg.

Mamie by Violaine & Jeremy Mamie by Violaine & Jeremy

Mamie is a new restaurant in Paris, France, opened by star chef Jean Imbert. Part of what makes the restaurant unique is that it's a collaboration with her 92-year-old grandmother. Another part is the lovely, typographic-driven identity designed by local firm Violaine & Jérémy that turns an Art Deco aesthetic up to 11 with a custom alphabet and a number of stand-alone lettering pieces. My favorite is the one on the menus and business card with the letters sloping up and down -- I love how the left leg of the "A" dips just enough. The accompanying illustrations and supporting typography are all great as well, adding up to a sophisticated and warm set of materials. See full project

Building Role Models by Content Form Context Content Form Context

Building Role Models is a small group of women architects aiming to empower and tell the stories of female architects in Korea through publications, conferences, and their own work. The identity, designed by Seoul, South Korea-based Content Form Context, revolves around the idea of expanding and uses a set of sans serif typefaces ranging from condensed to extended to build dense compositions of typography that can be used fairly abstract as in the publication covers or as the bricks to jagged "BRM" compositions. The bold energy of the compositions is accentuated by a hot pink accent color that looks great against all the black and white density. See full project

Ride & Crash by Lundgren+Lindqvist Ride & Crash by Lundgren+Lindqvist

Ride & Crash is a video game company based in Stockholm, Sweden, that aims to bring together music, artistry, and gaming culture. Their identity, designed by Gothenburg, Sweden-based Lundgren+Lindqvist, adds a little bit of artistry with a great logo that tears "RIDE" and "CRASH" into two pieces that retain the original torn-paper texture. The two words can be used closed together or widely separated yet always remain readable. The stamp approach is not new but these are big-ass stamps and that makes them extra awesome. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/qgNZaU_UnUU/friday_likes_286.php https://www.underconsideration.com/brandnew/archives/friday_likes_286.php Fri, 03 May 2019 05:18:06 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_286.php
Categories: News

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