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Updated: 47 min 50 sec ago

Noted: New Logo and Identity for UPL OpenAg by Venturethree

Fri, 07/12/2019 - 17:22
(Est. 1969) "UPL is a leader in global food systems. And with the acquisition of Arysta LifeScience, becomes one of the top 5 agricultural solutions companies worldwide. With revenue of approximately USD $5 billion, it has a footprint in 76 countries and sales in 130+ “Ag OG” New Logo and Identity for UPL OpenAg by Venturethree

(Est. 1969) "UPL is a leader in global food systems. And with the acquisition of Arysta LifeScience, becomes one of the top 5 agricultural solutions companies worldwide. With revenue of approximately USD $5 billion, it has a footprint in 76 countries and sales in 130+ countries, with 10,800+ people worldwide. Having global market access to the world's food basket and focused on high-growth regions, we aim to transform agriculture through our purpose of OpenAg, an open agriculture network that feeds sustainable growth for all. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various row crops and specialty crops, including crop protection, BioSolutions and seed treatments covering the entire crop value chain."

Design by
Venturethree (London, UK)

Related links
Venturethree project page

Images (opinion after)

Logo introduction video. Your browser does not support the video tag. Logo. Your browser does not support the video tag. Icon animation. Your browser does not support the video tag. Instagram posts. New Logo and Identity for UPL OpenAg by Venturethree iPads with stuff. New Logo and Identity for UPL OpenAg by Venturethree Office. New Logo and Identity for UPL OpenAg by Venturethree Full-color, non-render totes. Clapping emoji. Also, for a few other launch photos see this Instagram post.

Opinion
The old logo, which, without the “OpenAg”, also applied to the main UPL logo was kind of scary. It was clearly a “U” but it was weird and aggressive in an evil movie corporation way. The new logo, which, without the “OpenAg”, also applies to the main UPL logo — sorry, I know this is weird but the overall presentation from both Venturethree and UPL makes it unclear what exactly UPL OpenAG is and whether or not UPL OpenAg is the main brand or not — has more of a novelty approach with a series of overlapping, overlaying blobs. I won’t lie, I like to look at them but, I won’t lie either, I have no idea what they mean or stand for. Even as generative “vessels” for data, they are kind of empty and there is no kind of a-ha moment where the concept or an explanation of what data is being used pays off in the execution. Mostly, I’m confused but UPL seems to be pretty gung-ho about the whole OpenAg thing so we’ll roll with it. The wordmark is odd too… like, it’s only three letters but they somehow don’t feel like they belong to each other and the lock-up with the blobs, while different, feels random. The overall vibe though, does manage to come across as corporate-with-a-conscience. Maybe.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/G4PM90LnQ-w/new_logo_and_identity_for_upl_openag_by_venturethree.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_upl_openag_by_venturethree.php Fri, 12 Jul 2019 07:47:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_upl_openag_by_venturethree.php
Categories: News

Reviewed: Friday Likes 292: From Office of SPGD, Blok Design, and Marina Goñi Estudio

Fri, 07/12/2019 - 14:22
A range of typographic-driven identities this week, with work from Melbourne, Toronto, and Getxo. “From Office of SPGD, Blok Design, and Marina Goñi Estudio” Friday Likes 292

A range of typographic-driven identities this week, with work from Melbourne, Toronto, and Getxo.

Trit House by Office of SPGD Trit House by Office of SPGD

Previously named "Clickon Furniture", Trit House is a furniture designer and retailer with five showrooms across Australia that aside from selling their own products offers a selective curated collection from other brands. Trit's new identity, designed by Melbourne-based Office of SPGD, revolves around a fantastic custom wordmark in a style that defies categories, unless you consider Heck Yeah a typographic category. I really like the boldness, the tiny spikes, the giant tittle, and the odd "r". It looks even better in applications where it's embossed/debossed as it adds an even stronger sense of weight and density to it. The color palette of red, black, and dark mustard is super tasty and even cozy, perfect for some furniture shopping. See full project

MUT by Blok Design MUT by Blok Design

MUT (Mercado Urbano Tobalaba) is a mixed-use development in Santiago, Chile, that brings together eight floors of retail, four office towers, and over 92,000 square feet of green space. The identity, designed by Toronto, ON-based Blok Design, is self-described as "[honoring] its sense of place with a typography inspired by local iconography and colours taking their cues from the Chilean landscapes and textiles", which, since I have not been to Santiago myself I cannot attest to but what I can attest to is that I really like the extra tall, extra loosely spaced, extra ink-trapped letters for the logo as well as the light/dark blue and orange color palette and even the hipstery type-in-a-circle seal-like device. The applications are pleasant, energetic, and nicely varied, sort of conveying a sense of the multiple options and possibilities of this new development. See full project

Abad by Marina Goñi Estudio Abad by Marina Goñi Estudio

Abad is the product design studio of brothers Jon and Iker Abad in Getxo, in Basque Country, Spain. The identity, designed by local designer Marina Goñi Estudio, features a great wordmark that takes advantage of the four-letter name in a novel and playful way, repeating the letters in a way that forms a strong angled composition and allows the name to be read once horizontally and once diagonally again. It's such a simple typographic exercise and it looks so good. I wish the applications used something other than Verdana as I get heavy IKEA vibes and even the tab-folder device is a little odd but the color palette and paper stocks are great and the debossed application on the box is scrumptious. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/AUS-U4OcDT0/friday_likes_292.php https://www.underconsideration.com/brandnew/archives/friday_likes_292.php Fri, 12 Jul 2019 05:05:47 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_292.php
Categories: News

Linked: Opening at Soulsight

Thu, 07/11/2019 - 20:21
Position: Designer at Soulsight in Chicago, IL. Opening at Soulsight Visit Link Position: Designer at Soulsight in Chicago, IL. http://feedproxy.google.com/~r/ucllc/brandnew/~3/BxzbJsRvmcA/opening_at_soulsight.php https://www.underconsideration.com/brandnew/archives/opening_at_soulsight.php Thu, 11 Jul 2019 12:21:54 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_soulsight.php
Categories: News

Spotted: New Logo and Identity for Rideback by Marchio

Thu, 07/11/2019 - 20:21
New Logo and Identity for Rideback by Marchio Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/XfJpEppSzu8/new_logo_and_identity_for_rideback_by_marchio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rideback_by_marchio.php Thu, 11 Jul 2019 12:17:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rideback_by_marchio.php
Categories: News

Spotted: New Logo for DocuSign

Thu, 07/11/2019 - 20:21
New Logo for DocuSign Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/rwhtIEVZSb0/new_logo_for_docusign.php https://www.underconsideration.com/brandnew/archives/new_logo_for_docusign.php Thu, 11 Jul 2019 12:09:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_docusign.php
Categories: News

Linked: Movie Beers

Thu, 07/11/2019 - 17:21
Some easy-drinking, fun design today: Movie-themed beers designed by Motyw Studio in Lublin, Poland, for Dziki Wschód (Wild East) Brewery. Movie Beers Visit Link Some easy-drinking, fun design today: Movie-themed beers designed by Motyw Studio in Lublin, Poland, for Dziki Wschód (Wild East) Brewery. http://feedproxy.google.com/~r/ucllc/brandnew/~3/kCJHz-OaM4w/movie_beers.php https://www.underconsideration.com/brandnew/archives/movie_beers.php Thu, 11 Jul 2019 08:35:28 -0600 https://www.underconsideration.com/brandnew/archives/movie_beers.php
Categories: News

Noted: New Logo and Identity for Chater-Lea by Nous House

Thu, 07/11/2019 - 17:21
(Est. 1890, closed 1987, revived 2019) "Chater-Lea was a British bicycle, car and motor cycle maker with a nine-storey factory in Banner Street in the City of London and, from 1928, premises at Letchworth, Hertfordshire. It was founded by William Chater-Lea in 1890 to make “Pedal to the Metal” New Logo and Identity for Chater-Lea by Nous House

(Est. 1890, closed 1987, revived 2019) "Chater-Lea was a British bicycle, car and motor cycle maker with a nine-storey factory in Banner Street in the City of London and, from 1928, premises at Letchworth, Hertfordshire. It was founded by William Chater-Lea in 1890 to make bicycle components. It made cars between 1907 and 1922 and motorcycles from 1903 to 1935. William died in 1927 and the business was taken over by his sons John and Bernard. After vehicle production finished, the company remained trading as a component maker until 1987." (Wikipedia) Its current description: "Manufacturers of legendary components for modern and vintage bicycles, handcrafted since 1890".

Design by
Nous House (UK; no link available)

Related links
N/A

Relevant quote
Throughout the first half of the 20th Century, Chater-Lea represented the high tide of British design and engineering in the manufacture of cycle components. Today, the revitalised brand has returned as a DNVB (digitally native vertical brand) with a mission unique to its soul, combining tradition with advanced manufacturing technologies to create exceptional modern components worthy of the marque.

Nous House was commissioned to create a thoroughly modern corporate identity as a clear evolution of the Company’s past, including a full suite of collateral from print to packaging. Using a combination of full logo and monogram with a specific colour palette and a trio of organic patterns, a juxtaposition of tradition and modernity, engineering and ensoulment was melded without reverting to nostalgia or retrospection.

Images (opinion after)

New Logo and Identity for Chater-Lea by Nous House Wordmark. New Logo and Identity for Chater-Lea by Nous House Monogram. New Logo and Identity for Chater-Lea by Nous House Logo suite. New Logo and Identity for Chater-Lea by Nous House Textures. New Logo and Identity for Chater-Lea by Nous House Various applications. New Logo and Identity for Chater-Lea by Nous House Packaging. New Logo and Identity for Chater-Lea by Nous House Print applications. New Logo and Identity for Chater-Lea by Nous House Product photography.

Opinion
The old logo provides a good starting point as it was a pretty nice piece of lettering, save for the “E”s which were adamant in not staying in their lane. Getting rid of the outline and finessing the existing forms would have probably been enough, which is not to say I don’t like the higher degree of evolution of the new logo but that there were some really interesting letterforms before, like that “R”. The new logo reminds me a lot of The New York Times and their use of Cheltenham, which is not a bad thing; I love me some Cheltenham. I think the font-y part could have been a tad bolder to work better with the large initials, which are a pretty nice rendition of what was before. The new monogram is quite nice — not much else to add. Would foil stamp that 10/10. I’m not sure about the organic textures… there is no wooded element to the product itself, so I find it somewhat confusing. Some brushed steel textures? Sure. Applications are good but maybe a little odd in that they are stuck between trying to be contemporary and vintage and not quite committing either way. Color palette is nice and product photography is killer, so there are some good elements in there to continue to re-evolve the brand around some good logo work.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Z4xSYrkSnos/new_logo_and_identity_for_chater_lea_by_nous_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_chater_lea_by_nous_house.php Thu, 11 Jul 2019 08:16:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_chater_lea_by_nous_house.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Ui by Notable

Thu, 07/11/2019 - 14:21
Launched in 2019, Ui (pronounced oo-ee) is a new floral alcohol, created by Pernod Ricard's Breakthrough Innovation Group, that is crafted in Japan using traditional techniques of rice fermentation with flower yeast and once opened can be further enhanced with a seasonal accord (as in “Flower Power” New Logo, Identity, and Packaging for Ui by Notable

Launched in 2019, Ui (pronounced oo-ee) is a new floral alcohol, created by Pernod Ricard's Breakthrough Innovation Group, that is crafted in Japan using traditional techniques of rice fermentation with flower yeast and once opened can be further enhanced with a seasonal accord (as in a fragrance accord, not a treaty) which is a blend of natural ingredients -- the first one in the series being Cherry Blossom. Ui, launching with a slow and selective rollout, was specifically created for and being targeted to women as a sophisticated alternative to other sugar-filled drinks. The identity and packaging for Ui has been designed by London, UK-based Notable.

Our goal was to demonstrate Ui's category-challenging credentials by creating a brand that also felt unlike any other in the sector. The first step was to develop a Foundational Idea for Ui which captured the inspiration behind the product itself (nature and in particular flowers) and also reflected our audience's outlook on life. This is how we landed on "Live a Life in Full Bloom".

We then set to work creating the brand identity and launch plan for Ui. The creative inspiration for the brand identity was the idea of 'force and fragility' present in nature and women. In the same way that nature and flowers have dramatically contrasting elements, our brand has bolder graphic devices mixed with subtler 'quiet strength' moments.

When it came to the launch plan for Ui, there was a deliberate decision not to go mass but instead, introduce the brand via a soft launch approach. We created a launch concept--'Women of Note'--that centred on speaking to and bringing together interesting, inspirational women by hosting a series of small events and tastings. All of which has enabled Ui to build and engage with a like-minded community. Notable provided text New Logo, Identity, and Packaging for Ui by Notable Logo. Your browser does not support the video tag. Logo animation. New Logo, Identity, and Packaging for Ui by Notable Simplified logo versions.

From the start, the product is very overt about its target audience with a clear feminine aesthetic and I don't mean that in a douchey gender-confining way but there is no way you look at that logo and think, "Rambo". The fully detailed version of the logo with the multiple lines is quite delightful and I love how they have taken the ribbon structure that we sometimes see in logos -- like this -- and loosened it to make a literal ribbon. It looks super pretty. The first more minimal version, with the dark and light combination, still works well but is not as effusive and the second more minimal version, in all black, loses most, if not all, of its elegance and dimension, which is unfortunate as that's the version used in the packaging.

New Logo, Identity, and Packaging for Ui by Notable Guidelines. New Logo, Identity, and Packaging for Ui by Notable New Logo, Identity, and Packaging for Ui by Notable Brand books. New Logo, Identity, and Packaging for Ui by Notable New Logo, Identity, and Packaging for Ui by Notable Visual language. Your browser does not support the video tag. Visual language animated.

I'm not really sure what all is going on in the visual language but I definitely appreciate its relative experimentation with the loopy ribbons and the straight ribbons and the color bars and the weird condensed/extended typography and the watercolor flowers instead of what today would typically just be a moody sans serif in black. So, yeah, why not?

New Logo, Identity, and Packaging for Ui by Notable Bottle. New Logo, Identity, and Packaging for Ui by Notable Bottle exterior packaging. New Logo, Identity, and Packaging for Ui by Notable Accord bottles. Your browser does not support the video tag. The ritual of how to prepare Ui.

The packaging spares no expense, with a large flower thing serving as the cap for a sinuous custom bottle that is then placed inside a shape-fitting container that opens up like a flower. The flower metaphor is heavy y'all. I really like the label strip that keeps the outer packaging sealed but I wish they had used the full version of the logo somehow on this outer container. The bottle itself, I'm not gonna lie, it makes me uncomfortable. Maybe it's some deep-seeded Freudian shit but that giant, draping flower with an accentuated tip is a little unsettling to me... the lack of color, the texture, its size... I dunno. Nonetheless, its high-end-edness is evident and as a gift to bring over to someone's party it's kind of epic, becoming a whole topic of conversation and a fun moment gathering around as it's being prepared. Definitely beats serving shots of Tito's.

New Logo, Identity, and Packaging for Ui by Notable New Logo, Identity, and Packaging for Ui by Notable Dramatic shots. New Logo, Identity, and Packaging for Ui by Notable Non-dramatic, more real-life shots.

Overall, as a small-batch (I'm assuming) sort of novelty-test-experimental product that pushes the extremes and attempts to innovate in the category, this is undoubtedly effective, very clearly positioned, and memorable.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/68Awff5Z_1Q/new_logo_identity_and_packaging_for_ui_by_notable.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_ui_by_notable.php Thu, 11 Jul 2019 04:43:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_ui_by_notable.php
Categories: News

Spotted: New Name and Logo for FREE NOW

Wed, 07/10/2019 - 20:21
New Name and Logo for FREE NOW Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Bt0gzRTeenU/new_name_and_logo_for_free_now.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_free_now.php Wed, 10 Jul 2019 11:59:08 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_free_now.php
Categories: News

Spotted: New Name and Logo for HBO Max

Wed, 07/10/2019 - 20:21
New Name and Logo for HBO Max Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/V9Eo_g9VDz4/new_name_and_logo_for_hbo_max.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_hbo_max.php Wed, 10 Jul 2019 11:49:11 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_hbo_max.php
Categories: News

Linked: VW's New Logo is Out There

Wed, 07/10/2019 - 17:21
Earlier this year, Volkswagen's CMO hinted that a new VW logo was coming, and it seems to be that this thinner, wider-gap version is it. (Link goes to pictured uniform story, and here is a link for the pictured car story.) VW's New Logo is Out There Visit Link Earlier this year, Volkswagen's CMO hinted that a new VW logo was coming, and it seems to be that this thinner, wider-gap version is it. (Link goes to pictured uniform story, and here is a link for the pictured car story.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/OGqKHCkLgq4/vws_new_logo_is_out_there.php https://www.underconsideration.com/brandnew/archives/vws_new_logo_is_out_there.php Wed, 10 Jul 2019 08:14:42 -0600 https://www.underconsideration.com/brandnew/archives/vws_new_logo_is_out_there.php
Categories: News

Noted: New Logo and Packaging for Yushoi by Elmwood

Wed, 07/10/2019 - 17:21
(Launched 2015) "When we first started our journey all we had was a green pea and a vision. Inspired by the calm and mindful culture found in Japan, we developed a range of snacks that harness the goodness of vegetables and blend them with exciting “Ring of Fire of Flavor in your Mouth” New Logo and Packaging for Yushoi by Elmwood

(Launched 2015) "When we first started our journey all we had was a green pea and a vision. Inspired by the calm and mindful culture found in Japan, we developed a range of snacks that harness the goodness of vegetables and blend them with exciting innovative flavours. Yushoi's unique baked pea snacks have multiple benefits as they are baked, a source of protein, high in fibre and 90 calories or less per serving, making them the perfect answer to snacking on the go." Yushoi is owned and distributed by Calbee UK.

Design by
Elmwood

Related links
N/A

Relevant quote
Elmwood was briefed to update the brand and how it is expressed on packaging. It follows a branding exercise which saw Yushoi adopting a new positioning: ‘multi-dimensional, high-intensity food that’s better for you’.

The Elmwood team set out to find a way of visualising the texture and flavour of each product in the Yushoi Pea Snaps range in a way that would make the brand stand out and provide a powerful platform for new products.

At the heart of the design is a ring of texture and flavour set against a rich black background for consistent brand blocking and to ensure stand out in a chaotic supermarket environment. Each variety has its own illustration relevant to the sensation of that flavour – but not a literal interpretation of the flavour itself.

The illustrations, created in house by Elmwood, were devised by asking questions such as: what does sour look like? What’s the shape of umami? What texture does spicy have? The photography is by Angus McDonald.

Images (opinion after)

New Logo and Packaging for Yushoi by Elmwood Logo. New Logo and Packaging for Yushoi by Elmwood Samples of OLD packaging. Photo by Pure. New Logo and Packaging for Yushoi by Elmwood Packaging before and after. Your browser does not support the video tag. Rings. New Logo and Packaging for Yushoi by Elmwood Product line-up. New Logo and Packaging for Yushoi by Elmwood New Logo and Packaging for Yushoi by Elmwood New Logo and Packaging for Yushoi by Elmwood New Logo and Packaging for Yushoi by Elmwood Packaging. New Logo and Packaging for Yushoi by Elmwood New Logo and Packaging for Yushoi by Elmwood Details.

Opinion
The old logo was fine, maybe a little cartoony in making Latin characters look like Asian characters but a good starting point nonetheless. The new logo stops trying and is simply a nice, custom-looking wordmark with a lovely “y”. I’m not convinced by the angled “i”; I get they were trying to keep the quirkiness of the old one but a hard-cut angle, that doesn’t happen anywhere else in the logo, feels a little jarring. Still, it has enough personality and works well on its own as it does inside the textural rings in the packaging, which I rather like. The style is pretty cool and there is enough variety among them to not make them feel repetitive. The actual flavor interpretations are questionable — not sure if I would picture “lightly sea salted" as a twisting ring that looks extra spice. Nonetheless, they are groovy to look at. I wish they were bigger or alone-r in the packaging though… the large snap-pea-product-photography, while maybe necessary, demands almost as much attention as the rings. Even the product flavor is so large it competes with the snap peas. All three elements are fine but they are all stuck on Priority Level 1. Overall, these are definitely different from the typical chip/snack packaging, even from the more design-forward ones, by avoiding most category clichés.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Xdnl0pAmuEE/new_logo_and_packaging_for_yushoi_by_elmwood.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_yushoi_by_elmwood.php Wed, 10 Jul 2019 07:55:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_yushoi_by_elmwood.php
Categories: News

Reviewed: New Identity for Barcelona Design Week 2019 by ESIETE

Wed, 07/10/2019 - 14:21
First celebrated in 2006, Barcelona Design Week (BDW) is an event focusing on design, creativity, and innovation that takes place, no surprise, in Barcelona every year. One of the founding members of World Design Weeks, BDW hosts more than 120 activities that range from exhibitions “Walk Toward the Light… Regular, Medium, Semibold, and Bold” New Identity for Barcelona Design Week 2019 by ESIETE

First celebrated in 2006, Barcelona Design Week (BDW) is an event focusing on design, creativity, and innovation that takes place, no surprise, in Barcelona every year. One of the founding members of World Design Weeks, BDW hosts more than 120 activities that range from exhibitions to workshops, talks, open houses, and more, attracting over 12,000 people. The identity for this year's event, with the theme of "Transitions", was designed by local firm ESIETE.

New Identity for Barcelona Design Week 2019 by ESIETE For reference, samples of the 2018 identity, designed by Folch. (I don't know why I didn't post this one back then as it's pretty cool too.) The typeface selected by ESIETE for the campaign is conceived in Barcelona. The studio has worked with the Argentine type designer Eduardo Manso, [...]. He created this hybrid typeface, with classic-looking letters, but others with unexpected twists. This is the Steradian typeface family for which, its creator sought to move away from the typical geometry to differentiate itself amongst a very popular genre. The widths in their type are variable, the forms derive from the circle, the transition of the forms between weights is fluid and the letters are endowed with a great personality. It is a typography with a modern voice that conveys a contemporary message.

Innovation has played a fundamental role in the development of this project. ESIETE [...] has collaborated with the typographer Joan Carles Casasín for the development of a Python code, which was able to facilitate the entire system in a very controlled manner, but at the same time with the surprises that technology offers, in the multitude of supports. It is one of the first dynamic campaigns generated with variable fonts and Python in our country.ESIETE provided text Your browser does not support the video tag. Animations.

I will be the first to acknowledge that typographically representing the concept of "transition" through a transition from lightest to boldest weights in the word "transition" is as basic as it gets. I'm sure many of us did it as an assignment at school or have done it as a sketch for a logo (most likely for words other than transition) because it's such an easy, efficient way of conveying the idea of change and movement. When I first took a peek at the project I didn't even think I was going to post it but I'm a sucker for some good motion and I'm a double-sucker for variable typography motion so here we are. Using Emtype Foundry's lovely Steradian, the identity and the animations go beyond the basics by modulating the transitions from lightest to boldest not just left to right or top to bottom but diagonally and in chevrons. The animation above, I could watch all day long. There is also something oddly satisfying in the simplicity and directness of the transition animations being for the word "transition" -- it goes back to the basic-ness of the concept that makes the execution so easy to appreciate and enjoy.

Your browser does not support the video tag. Instagram stories. New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE Program. New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE Ads. New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE New Identity for Barcelona Design Week 2019 by ESIETE Banners.

The identity is literally a one-trick-pony -- rendering different words in different transition compositions and filling up the allotted areas in each layout -- but it's a damn good-looking trick that, in its repetition and given the amount of exposure it seems to get in the streets of Barcelona, is as good a branding maneuver as putting a swoosh on everything. I do kind of wish there was one more element/layer/plot-twist to the applications; something to add an element of surprise or create some additional tension but, overall, it's a satisfying design-y solution for a design-y event for design-y people.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/HdMcsbk5_IM/new_identity_for_barcelona_design_week_2019_by_esiete.php https://www.underconsideration.com/brandnew/archives/new_identity_for_barcelona_design_week_2019_by_esiete.php Wed, 10 Jul 2019 05:03:31 -0600 https://www.underconsideration.com/brandnew/archives/new_identity_for_barcelona_design_week_2019_by_esiete.php
Categories: News

Spotted: New Logo and Identity for Digital Design Days by jekyll & hyde

Tue, 07/09/2019 - 20:21
New Logo and Identity for Digital Design Days by jekyll & hyde Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sO3MAPJ_mE0/new_logo_and_identity_for_digital_design_days_by_jekyll_hyde.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_digital_design_days_by_jekyll_hyde.php Tue, 09 Jul 2019 12:07:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_digital_design_days_by_jekyll_hyde.php
Categories: News

Spotted: New Logo for University of Manitoba

Tue, 07/09/2019 - 20:21
New Logo for University of Manitoba Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tz6Upb_36bI/new_logo_for_university_of_manitoba.php https://www.underconsideration.com/brandnew/archives/new_logo_for_university_of_manitoba.php Tue, 09 Jul 2019 11:55:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_university_of_manitoba.php
Categories: News

Linked: Nike GIG Process for Pitt Athletics

Tue, 07/09/2019 - 17:20
An interesting video with some behind the scenes on how Nike's Graphic Identity Group works -- specific, in this case, to the redesign of the University of Pittsburgh athletics identity. Nike GIG Process for Pitt Athletics Visit Link An interesting video with some behind the scenes on how Nike's Graphic Identity Group works -- specific, in this case, to the redesign of the University of Pittsburgh athletics identity. http://feedproxy.google.com/~r/ucllc/brandnew/~3/WX-AWllt7ug/nike_gig_process_for_pitt_athletics.php https://www.underconsideration.com/brandnew/archives/nike_gig_process_for_pitt_athletics.php Tue, 09 Jul 2019 08:54:31 -0600 https://www.underconsideration.com/brandnew/archives/nike_gig_process_for_pitt_athletics.php
Categories: News

Noted: New Identity for Ayushman Bharat Wellness Centers by Lopez Design

Tue, 07/09/2019 - 17:20
(Est. 2018) "Ayushman Bharat is a centrally sponsored scheme launched in 2018, under the Ayushman Bharat Mission of Ministry of Health and Family Welfare in India. The scheme aims at making interventions in primary, secondary and tertiary care systems, covering both preventive and promotive health, “Healthy System Healthy Body” New Identity for Ayushman Bharat Wellness Centers by Lopez Design

(Est. 2018) "Ayushman Bharat is a centrally sponsored scheme launched in 2018, under the Ayushman Bharat Mission of Ministry of Health and Family Welfare in India. The scheme aims at making interventions in primary, secondary and tertiary care systems, covering both preventive and promotive health, to address healthcare holistically. It is an umbrella of two major health initiatives namely, Health and Wellness centres and National Health Protection Scheme (NHPS). Under this, 150,000 centres will be setup to provide comprehensive health care,including for non-communicable diseases and maternal and child health services, apart from free essential drugs and diagnostic services." (Wikipedia)

Design by
Lopez Design (Gurgaon, India)

Related links
Lopez Design project page
The Guardian story about the wellness centers

Relevant quote
The Facade branding system addresses communication through illustrations that fit into a unified template. A sense of belonging was created through the use of regional crafts, ultimately increasing the sense of ownership.

The base template consists of a circle and square, the foundation for creating a common language across all health centres. These graphic elements are integrated with the features of the building. The square shape sits around the windows or doors of buildings, while illustrations are featured inside the circular module. At the grassroots level, this ensures the message is simple and direct, without any language barrier.

The modular system allows the patterns and illustrations to wrap around the doors and windows of the centers.

Images (opinion after)

New Identity for Ayushman Bharat Wellness Centers by Lopez Design Wellness centers, before. New Identity for Ayushman Bharat Wellness Centers by Lopez Design Illustrations. New Identity for Ayushman Bharat Wellness Centers by Lopez Design Adaptable system to different regional visual traditions.. New Identity for Ayushman Bharat Wellness Centers by Lopez Design Flexible application around building features. New Identity for Ayushman Bharat Wellness Centers by Lopez Design Possible variations within the same building. New Identity for Ayushman Bharat Wellness Centers by Lopez Design Process. New Identity for Ayushman Bharat Wellness Centers by Lopez Design New Identity for Ayushman Bharat Wellness Centers by Lopez Design Results.

Opinion
And now for something completely different… There is no logo, there is no typographic system, there are no fancy applications. However, this is a typical identity design challenge: unifying hundreds of touchpoints through a recognizable system that establishes expectations and guarantees equal quality of service or product. The main difference being that the context here is not what we are used to, requiring a different way of thinking which resulted in applying a beautifully thoughtful and culturally appropriate system of patterns adaptable to the thousands of buildings this is going on. Instead of forcing everyone to apply a geometric sans serif logo on their buildings, they empower each person in charge to customize it in a way that is meaningful and relevant to the local people. The illustrations may seem unrefined or basic but when it’s the principal means of communications with millions of people, clarity, simplicity, and directness is more valuable than weathered gradient effects. Establishing a limited set of rules for the patterns — two strokes with graphics in between them — and applying those patterns tight around the windows and doors creates an impressive branding system that can be appreciated in all the finished buildings. I love this project.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ckMDR_fN8ro/new_identity_for_ayushman_bharat_wellness_centers_by_lopez_design.php https://www.underconsideration.com/brandnew/archives/new_identity_for_ayushman_bharat_wellness_centers_by_lopez_design.php Tue, 09 Jul 2019 08:28:13 -0600 https://www.underconsideration.com/brandnew/archives/new_identity_for_ayushman_bharat_wellness_centers_by_lopez_design.php
Categories: News

Reviewed: Follow-up: New Logo, Identity, and On-air Look for Discovery Channel by Roger

Tue, 07/09/2019 - 14:20
Launched in 1985, Discovery is an American and international pay television television network and the flagship channel of media conglomerate Discovery, Inc. Available in 409 million households, Discovery's programming has evolved from documentaries to reality TV series with hits like Mythbusters, Deadliest Catch, and American “Roger Framed Who?”  New Logo, Identity, and On-air Look for Discovery Channel by Roger

Launched in 1985, Discovery is an American and international pay television television network and the flagship channel of media conglomerate Discovery, Inc. Available in 409 million households, Discovery's programming has evolved from documentaries to reality TV series with hits like Mythbusters, Deadliest Catch, and American Chopper, not to mention its annual evil-looking fish extravaganza, Shark Week. In April we covered Discovery's logo redesign and now we have a look at the identity and on-air look designed by Los Angeles, CA-based Roger (who also designed the logo).

As a brand with a rich heritage, Discovery looked to update and modernize the logo while building on the equity of decades of brand recognition. With that, the goal of creating a novel approach to the D + Globe icon began.

In our exploration, we found that the negative space created by the continents on a graphic globe was enough to balance the weight of the circle and allow it to read as the stem of the 'D.'

Uniting the world of Discovery was incredibly important in the process, and with that, they wanted to be sure that the static mark reflected that. After some exploration of both abstract, and more classic map projections of the globe, we landed on a traditional map layout, tweaked to live within the circular shape.

Paired with bold modern typography, the new wordmark and icon were born.Roger project page  New Logo, Identity, and On-air Look for Discovery Channel by Roger Reminder: Logo, before and after.  New Logo, Identity, and On-air Look for Discovery Channel by Roger  New Logo, Identity, and On-air Look for Discovery Channel by Roger Logo elements.

Not a whole lot more to add about the logo after what I wrote three months ago, all of which present-me approves of past-me's assessment. One thing that's new is the use of the "D" icon inside a color square, which is a nice additional touch. Logo change still approved.

Your browser does not support the video tag. Logo animation for Discovery Go.  New Logo, Identity, and On-air Look for Discovery Channel by Roger Typography.  New Logo, Identity, and On-air Look for Discovery Channel by Roger Color palette. Discovery brings you stories that make the world feel bigger with characters that bring it close to home. Bringing these stories to the forefront was the focus of our content-centric approach.

We started with a simple shape, a customized mortise we called the D-Frame. Derived from the curvature of the mark, this modular form showcased the versatility of the brand and adapted to serve essential functions across the network.

Using the D-Frame, we focused and framed footage, and created a diverse set of tools for adding branded elements to Discovery's badass visuals.Roger project page  New Logo, Identity, and On-air Look for Discovery Channel by Roger "D-Frame".

The identity elements are fairly straightforward, with Sharp Sans leading the charge, looking contemporary and crisp. The color palette is commendably limited and each color aptly named. The "D-Frame" is the main visual element and I think I would be mostly okay with it if it weren't called the "D-Frame" because there is not that much D-ish about it -- I mean, I get that it comes from the "D" icon but it's really just a rounded corner. Still, it has 2 - 3 slightly different uses that make it interesting and flexible... sometimes it's simply a spark of color in the corner, sometimes it's a bigger single-rounded-corner holding shape, and sometimes it's an underline, which I found to be the most novel and intriguing of uses. On their own the identity elements are alright but they come very well together in motion.

Your browser does not support the video tag. Your browser does not support the video tag. Sample motion behaviors.  New Logo, Identity, and On-air Look for Discovery Channel by Roger  New Logo, Identity, and On-air Look for Discovery Channel by Roger Sample stills. On-air look presentation.

Sharp Sans looks great small and large, bold and light, and the minimal/subtle use of motion on all the typography is great with the quick, slightly jerky movements. The layering of the D-Frame in different ways, whether it's color on color or image on image is energetic and entertaining. The overall motion approach is trick-free yet very engaging and allows the footage of all the shows to be the hero. I could do with less hashtags but that's just me.

For print and out-of-home, the D-Frame takes a back seat to show marketing, allowing their custom visuals to be the hero. Using a smaller framing element or earmark, Discovery can make its mark in a more restrained way.Roger project page  New Logo, Identity, and On-air Look for Discovery Channel by Roger Out of home advertising.

Not much to say about these... the system to highlight each show works well, with each show's logo and imagery taking all of the attention. My only complaint here would be that the D-Frame ends up looking like a bad trimming job where some block of color got left off the canvas.

For brand-centric elements, we gave the iconic 'D' its moment in the sun. Using the same language as the icon itself, we let aspects of the imagery finish the composition, framing them up with the 'D' shape.Roger project page  New Logo, Identity, and On-air Look for Discovery Channel by Roger "D" highlight.

The "D" graphic, highlighted in the April post, also remains in play and I still think that that's one of the best features of the new logo. Overall, this is a fairly pleasing update to the channel's presentation with plenty of energy and a simple but nicely layered on-air look that works great with the channel's content.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/OD2t1gXKcAw/follow_up_new_logo_identity_and_on_air_look_for_discovery_channel_by_roger.php https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_identity_and_on_air_look_for_discovery_channel_by_roger.php Tue, 09 Jul 2019 04:53:21 -0600 https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_identity_and_on_air_look_for_discovery_channel_by_roger.php
Categories: News

Spotted: New Logo and Identity for OneSchool Global by Hulsbosch

Mon, 07/08/2019 - 20:20
New Logo and Identity for OneSchool Global by Hulsbosch Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/M5_6R8oVszU/new_logo_and_identity_for_oneschool_global_by_hulsbosch.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_oneschool_global_by_hulsbosch.php Mon, 08 Jul 2019 11:53:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_oneschool_global_by_hulsbosch.php
Categories: News

Spotted: New Logo for Lazada by Superunion

Mon, 07/08/2019 - 20:20
New Logo for Lazada by Superunion Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tw_xLKxEeL4/new_logo_for_lazada_by_superunion.php https://www.underconsideration.com/brandnew/archives/new_logo_for_lazada_by_superunion.php Mon, 08 Jul 2019 11:47:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_lazada_by_superunion.php
Categories: News

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