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Updated: 2 hours 29 min ago

Spotted: New Logo for The New Press by Cstudio Design

Mon, 12/10/2018 - 20:00
New Logo for The New Press by Cstudio Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PbFh3IOR2ZA/new_logo_for_the_new_press_by_cstudio_design.php https://www.underconsideration.com/brandnew/archives/new_logo_for_the_new_press_by_cstudio_design.php Mon, 10 Dec 2018 12:35:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_the_new_press_by_cstudio_design.php
Categories: News

Noted: New Logo for Drinkworks by Sterling Brands

Mon, 12/10/2018 - 17:50
(Est. 2018) "At Drinkworks, we're all about elevating the everyday. We're transforming the way you purchase, create, and enjoy your favorite cocktails, wine, beer, ciders, and more. Our mission is to make the entire drinking experience more remarkable (and more enjoyable!) through innovation. That's why “Friends Don’t let Friends Drive Pod-ed” New Logo for Drinkworks by Sterling Brands

(Est. 2018) "At Drinkworks, we're all about elevating the everyday. We're transforming the way you purchase, create, and enjoy your favorite cocktails, wine, beer, ciders, and more. Our mission is to make the entire drinking experience more remarkable (and more enjoyable!) through innovation. That's why we developed Drinkworks: an advanced Home Bar system that delivers high-quality and delicious cocktails, all made at the touch of a button. Backed by AB InBev and Keurig Dr Pepper, our proprietary technology is designed to enhance how you enjoy and make cocktails at home, whether it's just another Tuesday night, a family barbeque, or New Year's Eve. With 24 drinks to choose from (and many more to come), you'll never be disappointed in our variety. You may even discover your new favorite drink."

Design by
Logo/Identity: Sterling Brands (New York, NY)
Packaging: N/A

Related links
Sterling Brands project page

Relevant quote
There are a lot of round elements in the Drinkworks world – pods, glasses, coasters, the start button of the appliance… and the dots also work as a subtle reference to the Keurig wordmark. The line in the logo orients the reader, and in animation functions as a device to dial up or down the mood of the evening.

Images (opinion after)

New Logo for Drinkworks by Sterling Brands Logo. New Logo for Drinkworks by Sterling Brands Logo animation. New Logo for Drinkworks by Sterling Brands Logo accompanied by drinks. New Logo for Drinkworks by Sterling Brands Machine. New Logo for Drinkworks by Sterling Brands Pods. ("Drinkworks Pods are made from 100% recyclable materials and are recyclable through our partnership with Loop Industries. This partnership allows consumers to send pods to Loop Industries' facilities (free of charge), where Loop uses their patented technology to up-cycle the PET plastic pod material by breaking the plastic down into its basic building blocks to create new, virgin-quality food-grade plastic.") New Logo for Drinkworks by Sterling Brands Packaging. Promo spot.

Opinion
The logo is fairly simple and straightforward in concept and execution — a visual pod for each letter that, as a bonus, look like drink glasses from above. It may not make you hoot in exhilaration but it’s quite nice and appropriate, while also alluding to the well-known Keurig brand — whose audience that already uses their coffee pods is clearly a target. I also like how the logo looks like a rotary dial phone but I doubt that was intentional and I only mention it because I love rotary phones. (Note: The packaging was NOT designed by Sterling Brands.) The pod packaging looks decent but maybe tries a little too hard to make the little things feel like bottle labels. The tube packaging is a little more garish with too much stuff going on. The premise of the product or the brand — cocktails from pods in a machine — is not for everyone but if you are into it, this achieves the same result of the coffee pods in making it all look as a mix of quality and convenience, which you may philosophically disagree with but the market commercially doesn’t care about your disagreement.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/SesSkrLkLvA/new_logo_and_packaging_for_drinkworks_by_sterling_brands.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_drinkworks_by_sterling_brands.php Mon, 10 Dec 2018 06:02:32 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_drinkworks_by_sterling_brands.php
Categories: News

Announced: First Round 2019 - Austin: Early-bird Ends December 14

Mon, 12/10/2018 - 16:45
All 12 speakers for our third First Round -- in Austin, TX -- are now locked and loaded! First Round will take place on February 15, 2019. Early-bird ticket prices end this Friday, December 14. We are planning a number of First Rounds around the “Speaker Line-up Complete ”  Early-bird Ends December 14

All 12 speakers for our third First Round -- in Austin, TX -- are now locked and loaded!

First Round will take place on February 15, 2019.

Early-bird ticket prices end this Friday, December 14.

We are planning a number of First Rounds around the U.S. and it will be a few years before we repeat cities so if you are in Austin or a neighbor city or state, don't miss out. (For your planning purposes: we will be in San Francisco on May 31, 2019.)

http://feedproxy.google.com/~r/ucllc/brandnew/~3/w7_Ika0s4wA/first_round_2019_-_austin_early-bird_ends_december_14.php https://www.underconsideration.com/brandnew/archives/first_round_2019_-_austin_early-bird_ends_december_14.php Mon, 10 Dec 2018 08:58:07 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2019_-_austin_early-bird_ends_december_14.php
Categories: News

Linked: Fit for a Queen

Mon, 12/10/2018 - 15:40
Maybe this is common knowledge (especially among fans) but it's news to me: The meaning of Queen's logo, designed by Freddy Mercury. Fit for a Queen Visit Link Maybe this is common knowledge (especially among fans) but it's news to me: The meaning of Queen's logo, designed by Freddy Mercury. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Q1P81lEugcQ/fit_for_a_queen.php https://www.underconsideration.com/brandnew/archives/fit_for_a_queen.php Mon, 10 Dec 2018 08:25:26 -0600 https://www.underconsideration.com/brandnew/archives/fit_for_a_queen.php
Categories: News

Noted: New Logo and Packaging for Drinkworks by Sterling Brands

Mon, 12/10/2018 - 15:40
(Est. 2018) "At Drinkworks, we're all about elevating the everyday. We're transforming the way you purchase, create, and enjoy your favorite cocktails, wine, beer, ciders, and more. Our mission is to make the entire drinking experience more remarkable (and more enjoyable!) through innovation. That's why “Friends Don’t let Friends Drive Pod-ed” New Logo and Packaging for Drinkworks by Sterling Brands

(Est. 2018) "At Drinkworks, we're all about elevating the everyday. We're transforming the way you purchase, create, and enjoy your favorite cocktails, wine, beer, ciders, and more. Our mission is to make the entire drinking experience more remarkable (and more enjoyable!) through innovation. That's why we developed Drinkworks: an advanced Home Bar system that delivers high-quality and delicious cocktails, all made at the touch of a button. Backed by AB InBev and Keurig Dr Pepper, our proprietary technology is designed to enhance how you enjoy and make cocktails at home, whether it's just another Tuesday night, a family barbeque, or New Year's Eve. With 24 drinks to choose from (and many more to come), you'll never be disappointed in our variety. You may even discover your new favorite drink."

Design by
Sterling Brands (New York, NY)

Related links
Sterling Brands project page

Relevant quote
There are a lot of round elements in the Drinkworks world – pods, glasses, coasters, the start button of the appliance… and the dots also work as a subtle reference to the Keurig wordmark. The line in the logo orients the reader, and in animation functions as a device to dial up or down the mood of the evening.

Images (opinion after)

New Logo and Packaging for Drinkworks by Sterling Brands Logo. New Logo and Packaging for Drinkworks by Sterling Brands Logo animation. New Logo and Packaging for Drinkworks by Sterling Brands Logo accompanied by drinks. New Logo and Packaging for Drinkworks by Sterling Brands Machine. New Logo and Packaging for Drinkworks by Sterling Brands Pods. ("Drinkworks Pods are made from 100% recyclable materials and are recyclable through our partnership with Loop Industries. This partnership allows consumers to send pods to Loop Industries' facilities (free of charge), where Loop uses their patented technology to up-cycle the PET plastic pod material by breaking the plastic down into its basic building blocks to create new, virgin-quality food-grade plastic.") New Logo and Packaging for Drinkworks by Sterling Brands Packaging. Promo spot.

Opinion
The logo is fairly simple and straightforward in concept and execution — a visual pod for each letter that, as a bonus, look like drink glasses from above. It may not make you hoot in exhilaration but it’s quite nice and appropriate, while also alluding to the well-known Keurig brand — whose audience that already uses their coffee pods is clearly a target. I also like how the logo looks like a rotary dial phone but I doubt that was intentional and I only mention it because I love rotary phones. The pod packaging looks decent but maybe tries a little too hard to make the little things feel like bottle labels. The tube packaging is a little more garish with too much stuff going on. The premise of the product or the brand — cocktails from pods in a machine — is not for everyone but if you are into it, this achieves the same result of the coffee pods in making it all look as a mix of quality and convenience, which you may philosophically disagree with but the market commercially doesn’t care about your disagreement.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/SesSkrLkLvA/new_logo_and_packaging_for_drinkworks_by_sterling_brands.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_drinkworks_by_sterling_brands.php Mon, 10 Dec 2018 06:02:32 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_drinkworks_by_sterling_brands.php
Categories: News

Reviewed: New Logo and Identity for League of Legends European Championship by DesignStudio

Mon, 12/10/2018 - 13:30
Launched in 2013 (originally as the European League of Legends Championship Series), the League of Legends European Championship (LEC for short) is the professional eSports league in Europe for Riot Games' extremely popular League of Legends multi-player online battle arena video game. The league consists “A League of their eOwn” New Logo and Identity for League of Legends European Championship by DesignStudio

Launched in 2013 (originally as the European League of Legends Championship Series), the League of Legends European Championship (LEC for short) is the professional eSports league in Europe for Riot Games' extremely popular League of Legends multi-player online battle arena video game. The league consists of a season split into Spring and Summer competitions with ten teams competing in each and the respective winners battling for the World Championship. Regular season matches, played live at an arena in Berlin, Germany, attract around 300,000 to 400,000 viewers on Riot Games' YouTube and Twitch accounts while the championship game can easily reach nearly 1 million viewers. Recently the LEC introduced a new identity designed by London, UK-based DesignStudio. (There is also a North America league but this project only applies to the European league).

Our new logo captures 'Unleash Together' - an explosion of triumph and celebration. The two sides represent the two competing teams, coming together as one symbol to depict the league's arena and crown.

The mark comes to life in animation, rising from the ground and twisting to show off its dimensionality. These motion behaviours reference the energy and magic in gameplay. The symbol is modern and stands boldly beside other sports brands.DesignStudio project page New Logo and Identity for League of Legends European Championship by DesignStudio Logo. New Logo and Identity for League of Legends European Championship by DesignStudio LEC shorthand. Your browser does not support the video tag. Logo lock-up variations.

The old logo used the typography from the League of Legends logo and built it into a nondescript badge to make it look as professional as other regular sports leagues around the world. There is nothing wrong or terrible about it but it nothing great either. The new logo completely departs from the old one (and from the North American league) with a new crown icon that looks like an elevation diagram or financial chart exploding from the ground up and it looks bad-ass. I first interpreted the icon as statistics from the game but then did think "hey, that looks like a crown too". I like the energy it has, its asymmetry, and that it looks like no other recent logo. The full accompanying wordmark is good and bold in a condensed font but there is something missing in the extended "LEC" version -- not that it's bad, it just doesn't seem as cohesive as with the full name.

Our wider graphic language is inspired by League of Legends' explosive energy and the clash of teams, fans and cultures in our league.

We've created five graphic textures that reference different energies in the game: Rush, Surge, Strike, Blaze, and Blast. They can be used as bold backgrounds, or paired up to clash and contrast.DesignStudio project page New Logo and Identity for League of Legends European Championship by DesignStudio Patterns. Reminiscent of old European boxing posters, the typography is all about high impact. Two typefaces, Gatica and Druk, oppose each other in layouts. In collaboration with Commercial Type, Druk has been slashed and cut as if it has lived through a battle.DesignStudio project page New Logo and Identity for League of Legends European Championship by DesignStudio New Logo and Identity for League of Legends European Championship by DesignStudio Typography using words that must mean something to people into League of Legends. Our set of illustrations, inspired by tattoo flash, add another playful element to the brand's visual language. We commissioned illustrator Daggers for teeth to create 141 bespoke illustrations for each League of Legends' champion. These illustrations can be used in merch and be worn by fans with pride.DesignStudio project page New Logo and Identity for League of Legends European Championship by DesignStudio Illustrations.

The patterns, typography, and illustrations are all fun and raw, eschewing polish and sophistication for exuberance and ruggedness. None of it is my jam -- particularly the slashed fonts -- but I don't have any bread in the game, which is a metaphor, I think, for "I don't have to like it because I'm not the target audience". It's not that I don't like it but when I see the elements I do think "Kids these days...".

New Logo and Identity for League of Legends European Championship by DesignStudio New Logo and Identity for League of Legends European Championship by DesignStudio New Logo and Identity for League of Legends European Championship by DesignStudio Posters. New Logo and Identity for League of Legends European Championship by DesignStudio Ad. New Logo and Identity for League of Legends European Championship by DesignStudio Instagram stories.

The elements come together energetically in the layouts which only have one volume level, 10. My favorite thing in the application remains the logo, as it looks great as the endorsing mark for all the shoutiness.

The new broadcast package is uniquely designed for LEC digital channels. The foundation of this is our dynamic motion principles; Unleash and Clash. Born from our strategic proposition and visual language, these movements represent the energy and excitement unleashed when teams clash together in battle. We fill the screen, use typography boldly to create impactful layouts, and layer players and champions to make it feel like the content is bursting from the screen.DesignStudio project page Your browser does not support the video tag. Broadcast graphics..

The broadcast graphics are pretty cool. With more limitations to convey things clearly than in the mock-up posters, I feel like this reigns in the bold aesthetic of the league in a more interesting and engaging way than the static applications. The typography and layouts are exciting and are a great contrast to traditional sports broadcast graphics -- from which, sure, this derives some cues but takes some things closer to the extremes (I'm looking at you sideways countdown clock).

New Logo and Identity for League of Legends European Championship by DesignStudio Broadcast sample screens. Brand video.

Overall, this is pretty great and I mostly appreciate how it gives the eSports league a language more of its own, instead of trying to build on the visual legacy of regular sports.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tUopUpcYNaQ/new_logo_and_identity_for_league_of_legends_european_championship_by_designstudio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_league_of_legends_european_championship_by_designstudio.php Mon, 10 Dec 2018 05:04:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_league_of_legends_european_championship_by_designstudio.php
Categories: News

Spotted: New Logo for Brittany Ferries

Fri, 12/07/2018 - 19:45
New Logo for Brittany Ferries Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/fpQstk8roF8/new_logo_for_brittany_ferries.php https://www.underconsideration.com/brandnew/archives/new_logo_for_brittany_ferries.php Fri, 07 Dec 2018 12:30:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_brittany_ferries.php
Categories: News

Linked: LogoArchive#3

Fri, 12/07/2018 - 15:30
Richard Baird's LogoArchive zine, now in its third number, focuses on science symbols. LogoArchive#3 Visit Link Richard Baird's LogoArchive zine, now in its third number, focuses on science symbols. http://feedproxy.google.com/~r/ucllc/brandnew/~3/18u-XE__6tA/logoarchive3.php https://www.underconsideration.com/brandnew/archives/logoarchive3.php Fri, 07 Dec 2018 06:11:17 -0600 https://www.underconsideration.com/brandnew/archives/logoarchive3.php
Categories: News

Noted: New Logo for Alexander Wang

Fri, 12/07/2018 - 15:30
(Est. 2005) "Alexander Wang (born December 26, 1983) is an American fashion designer. At age 18, he moved to New York City to attend Parsons School of Design. In 2005, after two years at Parsons, he decided to pursue the launch of his own fashion “Wang Side of the Tracks” New Logo for Alexander Wang

(Est. 2005) "Alexander Wang (born December 26, 1983) is an American fashion designer. At age 18, he moved to New York City to attend Parsons School of Design. In 2005, after two years at Parsons, he decided to pursue the launch of his own fashion label, which predominantly began with a knitwear collection. In Fall 2007, Wang presented a complete women's ready-to-wear collection on the New York catwalk for the first time, to critical acclaim. His lines are now stocked globally in more than 700 stores and other venues. Wang launched his full women's collection in 2007; the collections are selling to over 700 stores worldwide, and the brand has 16 stores in 7 countries." (Wikipedia)

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Alexander Wang Logo. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Logo animations. New Logo for Alexander Wang Triple-a treatment. New Logo for Alexander Wang New Logo for Alexander Wang New Logo for Alexander Wang Images from a new collection. New Logo for Alexander Wang Backdrop.

Opinion
The old logo was very unpolished and looked almost like default system font Impact. The new logo maintains the extended structure of the old one but does a 180 going from all uppercase to all lowercase and in the process removes the space to make an extra long logo. The new type is pretty nice with some actual personality to it that avoids jumping on the Balenciaga/Burberry/Calvin Klein bandwagon. The bolder and more garish the application — whether in the 3D chrome animations or big-ass belt buckle — the better the logo looks. The overall brashness of the logo and how it’s used may have been a turn-off 10 years ago but with the majority of brands avoiding to make loud visual statements these days, this is a welcome scream.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/83_Mb7x1dp4/new_logo_for_alexander_wang.php https://www.underconsideration.com/brandnew/archives/new_logo_for_alexander_wang.php Fri, 07 Dec 2018 05:56:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_alexander_wang.php
Categories: News

Reviewed: Friday Likes 269: From Verg, Matchbox Studio, and Eric&Todd

Fri, 12/07/2018 - 13:20
A range of illustration-leaning projects this week, with work from Gold Coast, Dallas, and Columbus. “From Verg, Matchbox Studio, and Eric&Todd” Friday Likes 269

A range of illustration-leaning projects this week, with work from Gold Coast, Dallas, and Columbus.

Slipstream Brewing by Verg Slipstream Brewing by Verg

Slipstream Brewing is a microbrewery in Yeerongpilly, a suburb of Brisbane, Australia, that offers six core beers. The identity, designed by Gold Coast, Australia-based Verg, is a lovely and energetic mix of lettering, iconography, and illustrations that come together very nicely in the cans. At first, the elements of each can seem like they won't blend together but everything from the three bands in the background to the sideways logo to the badge to the hatchwork-y vehicle illustrations were meant to be together. See full project

Trinity Park Conservancy by Matchbox Studio Trinity Park Conservancy by Matchbox Studio

Trinity Park Conservancy is a nonprofit organization that supports and implements the recreational, economic development, and environmental stewardship components of the Trinity River Corridor Project that spans 20 miles along Dallas, TX. The identity, by local firm Matchbox Studio, features a great drawing that blends a bird, a leaf, and some water-y waves into a single monoweight icon. It's a very nicely balanced, asymmetrical icon that looks great on its own on t-shirts and caps but also pairs very well with the thin serif wordmark. It's almost like a throwback logo of a simple icon, a smart font choice, and no bells or whistles. See full project

Lucky Pickle Dumpling Co. by Eric&Todd Lucky Pickle Dumpling Co. by Eric&Todd

Lucky Pickle Dumpling Co. is a new-ish, small-ish dumplings and noodle place in New York, NY. The identity, designed by Columbus, OH-based Eric&Todd, revolves around pickles. Or, well, illustrations of pickles paired with everything from the waving cat thing to pickles with shrimps, pickles with chicken, and pickles with unicorn-pigs. Playful and a little ludicrous with a deadpan execution, the illustrations make for a funky irreverent identity. As a bonus, there are high-fiving dumplings, and basketball-hooping noodle bowls. The supporting typography is nice too. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oipnzQ_FrFQ/friday_likes_269.php https://www.underconsideration.com/brandnew/archives/friday_likes_269.php Fri, 07 Dec 2018 05:20:12 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_269.php
Categories: News

Spotted: New Logo and Identity for Cominar

Thu, 12/06/2018 - 20:15
New Logo and Identity for Cominar Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ms35aVgpRrM/new_logo_and_identity_for_cominar.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cominar.php Thu, 06 Dec 2018 12:50:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cominar.php
Categories: News

Spotted: New Logo for Cognizant

Thu, 12/06/2018 - 20:15
New Logo for Cognizant Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tZ4rdwJ_hOg/new_logo_for_cognizant.php https://www.underconsideration.com/brandnew/archives/new_logo_for_cognizant.php Thu, 06 Dec 2018 12:47:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_cognizant.php
Categories: News

Linked: Miller Lite 2018 Knitwear

Thu, 12/06/2018 - 15:55
Designed by Soulsight, Miller Lite has a new knitwear collection for Winter 2018. More info at the link, images below. Miller Lite 2018 Knitwear Visit Link Designed by Soulsight, Miller Lite has a new knitwear collection for Winter 2018. More info at the link, images below. Miller Lite 2018 Knitwear Miller Lite 2018 Knitwear Miller Lite 2018 Knitwear Miller Lite 2018 Knitwear Miller Lite 2018 Knitwear Miller Lite 2018 Knitwear http://feedproxy.google.com/~r/ucllc/brandnew/~3/Z1AsOG52Ncs/miller_lite_2018_knitwear.php https://www.underconsideration.com/brandnew/archives/miller_lite_2018_knitwear.php Thu, 06 Dec 2018 08:26:26 -0600 https://www.underconsideration.com/brandnew/archives/miller_lite_2018_knitwear.php
Categories: News

Noted: New Name + New Logos for Rocky Mountain Vibes by Brandiose

Thu, 12/06/2018 - 15:55
(Est. 2018) "The Rocky Mountain Vibes are a Minor League Baseball team that will begin play as a member of the Pioneer League in Colorado Springs, Colorado, in 2019 as the rookie affiliate of the Milwaukee Brewers. They will play their home games at Security “Less is S’more” New Name + New Logos for Rocky Mountain Vibes by Brandiose

(Est. 2018) "The Rocky Mountain Vibes are a Minor League Baseball team that will begin play as a member of the Pioneer League in Colorado Springs, Colorado, in 2019 as the rookie affiliate of the Milwaukee Brewers. They will play their home games at Security Service Field which opened in 1988 and seats 8,500 people." (Wikipedia)

Design by
Brandiose (San Diego, CA)

Related links
Rocky Mountain Vibes press release

Relevant quote
The team colors of the Vibes are familiar to Coloradans as they are inspired by the state flag: rubine red, navy, gold, sky blue, and tan. The primary logo features the team name "Vibes" in a fiery font resting on a marshmallow roasting stick. The other logos pull inspiration from the same fiery font and marshmallow theme. The flaming "CS" logo features a marshmallow with a bite taken out to form "C" on a roasting stick with the "S" on fire. Another logo features the Colorado "C" on a flaming marshmallow, while the final logo features a vibing mallow with sunglasses, a graham cracker vest, sunglasses, hiking boots, and flaming hair, while flashing the new Vibes "V" with his right hand.

Images (opinion after)

New Name + New Logos for Rocky Mountain Vibes by Brandiose Primary logo. New Name + New Logos for Rocky Mountain Vibes by Brandiose Primary logo on dark background. New Name + New Logos for Rocky Mountain Vibes by Brandiose Primary logo, wordmark, and one of the alternate logos. New Name + New Logos for Rocky Mountain Vibes by Brandiose Unveiling. (Another secondary logo shown in the center.) New Name + New Logos for Rocky Mountain Vibes by Brandiose Cap. New Name + New Logos for Rocky Mountain Vibes by Brandiose Swag in sad-looking store. Name and logo introduction video.

Opinion
The old logo was pretty fun, with an angry Rocky mountain that had clouds for eyebrows so it’s quite a feat that it actually got upstaged. I realize at this point you either hate or love the team names of Minor League Baseball and you either hate or love the work of Brandiose. I am endlessly amused by both so until that changes you are stuck with more of these posts, especially if there is a flaming s’more in sunglasses involved. It’s just so damn hilarious that any kind of organization would adopt a logo like this. There is much to like (or hate, as the case may be) here but my favorite feature of the logo is the little marshmallow arms breaking through the Graham cracker. The flaming “Vibes” wordmark on a stick is also hilarious and pulled off quite convincingly. The one weird thing in all this is the “ROCKY MOUNTAIN” treatment, which feels too tame and static in contrast with the rest. (For any of our international readers, the “C” in “ROCKY” comes from the state flag of Colorado.) The secondary logos — marshmallows on sticks — are not as awesome but they still rank pretty high in the chart of awesomeness. And put me down for one cap, please.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/t_1dz1DItFo/new_logos_for_rocky_mountain_vibes_by_brandiose.php https://www.underconsideration.com/brandnew/archives/new_logos_for_rocky_mountain_vibes_by_brandiose.php Thu, 06 Dec 2018 06:06:32 -0600 https://www.underconsideration.com/brandnew/archives/new_logos_for_rocky_mountain_vibes_by_brandiose.php
Categories: News

Reviewed: New Logo and Identity for Frans Hals Museum by KesselsKramer

Thu, 12/06/2018 - 13:45
Established in 1913 (but with roots dating back to the mid 1800s and even the 1700s), Frans Hals Museum in Haarlem, the Netherlands, holds and showcases a significant collection of Dutch Golden Era paintings, including many, of course, by Frans Hals, after whom the museum “Everything Old is New is Old Again” New Logo and Identity for Frans Hals Museum by KesselsKramer

Established in 1913 (but with roots dating back to the mid 1800s and even the 1700s), Frans Hals Museum in Haarlem, the Netherlands, holds and showcases a significant collection of Dutch Golden Era paintings, including many, of course, by Frans Hals, after whom the museum was named. The paintings are owned by the City of Haarlem, that also began collecting contemporary art and was shown starting in 1972 in a separate museum, De Hallen Haarlem. Earlier this year, the two museums were merged into a single one -- retaining the Frans Hals Museum name -- presented under two locations that will both show exhibitions that combine pieces from the two, categorically-speaking, very different collections. The new identity for the museum has been designed by Amsterdam-based KesselsKramer.

The colorful new visual identity is implemented in every single detail of the museum. From entrée tickets, to lockers, stationery, coffee cups, wallpaper, signage, museum shop products, employee clothing and more. In communication and online we literally let opposites meet. We visually combine contemporary and classic art and use the 'meet at' construct in copy: old meets young, left meets right, pixels meet paint.KesselsKramer project page New Logo and Identity for Frans Hals Museum by KesselsKramer Logo. New Logo and Identity for Frans Hals Museum by KesselsKramer "Meet At" lock-up.

The old Frans Hals Museum was a typical, old-school museum logo with a combination of serif and sans in a square -- completely forgettable. The old De Hallen Haarlem logo was much more interesting and certainly conveyed being a contemporary museum. The new logo leans towards the contemporary but the centered arrangement adds a bit of a traditional bent. The biggest statement from the logo is the word "MUSEUM" being upside down. I'm not erudite enough to decipher if there are any philosophical artistic interpretations to be derived from it but, on the surface, I see it as a challenging of conventions and that this museum may not be like other museums. I don't understand the notches cut out of the "A"s -- perhaps a nod to the old De Hallen Haarlem logo? -- and they add visual noise to an already busy type treatment. The logo (and identity) use Colophon Foundry's Raisonne, which is an interesting, quirky sans.

New Logo and Identity for Frans Hals Museum by KesselsKramer Icons for each museum.

Each of the museums has a little architectural icon to distinguish them and the icons have nothing to do with anything else in the identity. Keeping the corners of the drawings sharp instead of rounded would have kept them at least in the same style of the typography.

New Logo and Identity for Frans Hals Museum by KesselsKramer New Logo and Identity for Frans Hals Museum by KesselsKramer Posters.

The logo and the "Meet At" lock-up pay off in the campaign and identity where layouts are split in two and each half showcases either an "old" or "new" piece of art, cropped in ways that fuse the two images together. It's not a novel concept but, in this case, the clash of artistic styles and mediums makes it interesting, engaging, and surprising. (You can try to make your own art combos by clicking the "PLAY" button on their website in the top-right corner.)

New Logo and Identity for Frans Hals Museum by KesselsKramer Business cards.

Love these business cards! First with the photos of each employee mixed in with a piece of art and, second, the mini booklet format -- probably a pain to carry more than five but definitely memorable.

New Logo and Identity for Frans Hals Museum by KesselsKramer Envelope. New Logo and Identity for Frans Hals Museum by KesselsKramer Various materials. New Logo and Identity for Frans Hals Museum by KesselsKramer Guide. New Logo and Identity for Frans Hals Museum by KesselsKramer Tote bags. New Logo and Identity for Frans Hals Museum by KesselsKramer Mugs. Website. New Logo and Identity for Frans Hals Museum by KesselsKramer New Logo and Identity for Frans Hals Museum by KesselsKramer Exteriors.

The identity builds strongly on the split/art-combo approach and ultimately does produce an effect that successfully blends the two art categories into a single experience.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/CI2hZw0S2ms/new_logo_and_identity_for_frans_hals_museum_by_kesselskramer.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_frans_hals_museum_by_kesselskramer.php Thu, 06 Dec 2018 05:07:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_frans_hals_museum_by_kesselskramer.php
Categories: News

Spotted: New Logo and Identity for Dentoni by Superklas

Wed, 12/05/2018 - 20:40
New Logo and Identity for Dentoni by Superklas Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo for Bradesco by Superunion

Wed, 12/05/2018 - 20:40
New Logo for Bradesco by Superunion Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WiwYep2xMfw/new_logo_for_bradesco_by_superunion.php https://www.underconsideration.com/brandnew/archives/new_logo_for_bradesco_by_superunion.php Wed, 05 Dec 2018 13:00:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_bradesco_by_superunion.php
Categories: News

Linked: Red Apples

Wed, 12/05/2018 - 16:20
For World Aids Day, on November 30, many Apple stores around the world turned their logo red. Red Apples Visit Link For World Aids Day, on November 30, many Apple stores around the world turned their logo red. http://feedproxy.google.com/~r/ucllc/brandnew/~3/pWyv3KKDnrs/red_apples.php https://www.underconsideration.com/brandnew/archives/red_apples.php Wed, 05 Dec 2018 06:17:11 -0600 https://www.underconsideration.com/brandnew/archives/red_apples.php
Categories: News

Noted: New Logo and Identity for Crisp by Studio Kraftwerk

Wed, 12/05/2018 - 16:20
(Est. 2018) "Crisp is an online supermarket that delivers good food without detours. Crisp's products are fresh, delicious, in season and well priced because they are bought directly from small producers and growers who know exactly what they do. Crisp wants to make the best “An i for an i” New Logo and Identity for Crisp by Studio Kraftwerk

(Est. 2018) "Crisp is an online supermarket that delivers good food without detours. Crisp's products are fresh, delicious, in season and well priced because they are bought directly from small producers and growers who know exactly what they do. Crisp wants to make the best quality food accessible for everyone who loves good food. There is a wide range of vegetables, fruit, fresh fish, handmade fresh pastas, over sixty cheeses, eighty wines and award-winning pancakes. Through the app, fresh products are available from more than two hundred different suppliers, including small specialized local traders. Crisp distinguishes itself by choosing quality, a fair price and the tastiest products. Delivery is nationwide, six days a week and ordered before 22:00 the next evening in a 1-hour period home delivery. Crisp is the first app-only fresh supermarket in the Netherlands."

Design by
Studio Kraftwerk (Amsterdam, Netherlands)

Related links
Studio Kraftwerk project page

Relevant quote
We created a design system that breathes quality through it's elegant typography and photography and is at the same time celebrated with joyful colours and a playful illustration language.

The products have been made the hero of the identity by shooting all product photography on colourful backgrounds defined by their category.

Images (opinion after)

New Logo and Identity for Crisp by Studio Kraftwerk Logo. New Logo and Identity for Crisp by Studio Kraftwerk New Logo and Identity for Crisp by Studio Kraftwerk Logo with illustrations. New Logo and Identity for Crisp by Studio Kraftwerk Illustration style. New Logo and Identity for Crisp by Studio Kraftwerk Photography style. New Logo and Identity for Crisp by Studio Kraftwerk Mobile app screens. New Logo and Identity for Crisp by Studio Kraftwerk Box and bag New Logo and Identity for Crisp by Studio Kraftwerk Ads.

Opinion
Conceptually, I’m not sure why the stick of the “i” is missing but graphically I really like how the name is still readable and how the logo more-or-less sticks together — is it me or is the kerning around the invisible “i” off? I feel like the “s” should be moved closer to the left. Still, a fun and quirky logo, especially when the single-color illustrations are placed behind it, accentuating the missing letter. The one odd thing is that logo uses Lineto Brown but then switches to another sans, Mabry, for everything else and it’s not an entirely convincing shift or combination. The product photography a significant effort and it looks fantastic, making everything from fish to figs look it belongs in Droog. Overall, this has a fresh airy vibe that supports the premise of the business well.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Jg4pz_8Dp0s/new_logo_and_identity_for_crisp_by_studio_kraftwerk.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_crisp_by_studio_kraftwerk.php Wed, 05 Dec 2018 06:01:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_crisp_by_studio_kraftwerk.php
Categories: News

Reviewed: New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley

Wed, 12/05/2018 - 13:05
Established in 2010, Raaka (which means "raw" in Finnish) is a chocolate maker based in Brooklyn, New York. They source their cacao beans from cooperatives and grower-centered organizations that focus on quality and sustainability that in turn work with the farmers themselves and come from “Sans Roast” New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley

Established in 2010, Raaka (which means "raw" in Finnish) is a chocolate maker based in Brooklyn, New York. They source their cacao beans from cooperatives and grower-centered organizations that focus on quality and sustainability that in turn work with the farmers themselves and come from countries like Peru, Dominican Republic, and Tanzania. One big difference with Raaka chocolates is that they skip the roasting process, going from bean to bar, which allows the final product to be less Milky Way and more true to the cacao and its origins. (To better understand their process and ogle at some chocolate-making photos see here.) Their finished product is available in stores around New York and Whole Foods nationwide. Recently, Raaka introduced a new identity and packaging designed by Brooklyn-based Andrea Trabucco-Campos and San Francisco, CA-based Simon Blockley.

New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Logo.

The old logo had the right intention by adopting an organic, unfinished, and raw aesthetic but it may have leaned too hard into it, looking more like a scribble from the opening titles of Se7en than a tantalizing logo for delicious chocolate. The new logo maintains the basic structure of the old one but is beautifully rendered in a contemporary, single-thickness, script-like style that looks great. I would typically advocate for slight differences in repeating characters when it comes to script logos but, in this case, keeping the "a"s the same makes the logo stronger and more interesting as they yield a consistent rhythm. I also like how it almost looks like a font (and would pay good money to use it myself).

New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Custom font.

The custom serif is also great, building on the growing use of bold serifs while giving this one a unique flair in some of the characters. It's as if Chobani and The Guardian had a baby.

Taking influence from the tasting experience of Raaka's chocolate, the rebrand establishes a world of intrigue and discovery with flavorful colors, origin-inspired landscapes and a new custom typeface.

Early in the project we found issues with Raaka's current label placement--often being obstructed by shelf displays. While maintaining an asymmetrical structure, we repositioned the label for better on-shelf impact.Simon Blockley project page New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley OLD Packaging. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Packaging, before and after.

The old packaging was mostly fine and par for the course when it comes to boutique-y chocolate -- the single-color abstract illustrations were kind of cool -- but it was all over the place in terms of font choices and typographic hierarchy when it came to the details. The new packaging places much more importance on the details, making it more functional on the shelves, while still packing a punch with the bold patterns in the back.

New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Abstracted landscape. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Packaging.

The logo works great with the bold serif, creating and unexpectedly satisfying combination while the simple sans serif does a solid job with the secondary information. The flavors of each bar stand out just the right amount and the varying color palettes for each are all beautifully balanced on their own and as a group.

New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Front and back. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Stacked. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Minis. The story of our bars cannot be told without the story of the producers we work with. As a bean-to-bar maker, we're able to purchase cacao directly from farmer-owned cooperatives and grower centric organizations and establish meaningful, collaborative relationships with each one. But these relationships don't fit the conventional certifications that most chocolate-loving folks are a familiar with, which can make telling, and therefore visualizing and contextualizing this story pretty challenging.

Lucky for us, Andrea and Simon were up for the challenge. They worked patiently and diligently with us to bring our new Transparent Trade model to life on the inside of every wrapper. Now, when someone opens up any Raaka bar, they can learn about the cacao producer we sourced the beans from, what we paid for them, how that stacks up against market prices, and what the supply chain between us and each grower looks like. We believe that the more we can educate customers about the cacao and chocolate supply chain and processes, the more we can create a positive, progressive, and equitable industry for all. That starts with transparency. That starts with us.Raaka news page New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Interior wrap. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Deliciousness. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Hero shots. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Caps. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Staff swag.

The t-shirts and hats for the staff are fantastic too. Overall, this is small-batch, craft-y design at its best: nuanced, considerate, and beautifully executed in a way that celebrates the product itself without pretense or fake-ness.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/duCxmS7WQsw/new_logo_and_packaging_for_raaka_by_andrea_trabucco_campos_and_simon_blockley.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_raaka_by_andrea_trabucco_campos_and_simon_blockley.php Wed, 05 Dec 2018 05:11:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_raaka_by_andrea_trabucco_campos_and_simon_blockley.php
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