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Updated: 2 hours 40 min ago

Linked: Raleigh Wants MLB

Fri, 11/01/2019 - 14:58
A group of Raleigh, NC, baseball fans have started a grassroots effort to bring a team to their city as MLB plans an expansion. To garner some attention, a number of local designers have contributed possible names and logos for the team. (Each logo has Raleigh Wants MLB Visit Link A group of Raleigh, NC, baseball fans have started a grassroots effort to bring a team to their city as MLB plans an expansion. To garner some attention, a number of local designers have contributed possible names and logos for the team. (Each logo has its own page with additional info and images.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/a7rzqdn47QE/raleigh_wants_mlb.php https://www.underconsideration.com/brandnew/archives/raleigh_wants_mlb.php Fri, 01 Nov 2019 07:48:11 -0600 https://www.underconsideration.com/brandnew/archives/raleigh_wants_mlb.php
Categories: News

Noted: New Logo and Identity for Overview by Ben Bloom

Fri, 11/01/2019 - 14:58
(Est. 2013) "Overview uses satellite and aerial imagery to demonstrate how human activity and natural forces shape our Earth. This perspective provides a powerful look at the planet where we live and the civilization we are creating. Through our imagery, shop, and collaborations we aim “It’s a Big World After All” New Logo and Identity for Overview by Ben Bloom

(Est. 2013) "Overview uses satellite and aerial imagery to demonstrate how human activity and natural forces shape our Earth. This perspective provides a powerful look at the planet where we live and the civilization we are creating. Through our imagery, shop, and collaborations we aim to inspire the Overview Effect.Our daily feature - Daily Overview - is one of the most popular blogs on social media, garnering one of the largest followings on Instagram (currently 753,000+ followers) of brands with an environmental focus. Images from the project have been featured in hundreds of publications around the world including the New York Times, Washington Post, WIRED, The Economist, VICE and more. Lastly, large-format prints from have project have been exhibited at numerous exhibitions around the world with noteworthy installations in Barcelona, Munich, San Francisco, Tel Aviv, Los Angeles and Hjo, Sweden."

Design by
Ben Bloom (San Francisco, CA)

Related links
2015 Brand New Noted

Images (opinion after)

New Logo and Identity for Overview by Ben Bloom Logo. New Logo and Identity for Overview by Ben Bloom Icon. New Logo and Identity for Overview by Ben Bloom Stationery. New Logo and Identity for Overview by Ben Bloom Invitation. New Logo and Identity for Overview by Ben Bloom New Logo and Identity for Overview by Ben Bloom New Logo and Identity for Overview by Ben Bloom Lots of flat things.

Opinion
The old logo — which will still be used for the Instagram account as the “Daily” segment of the newly named Overview — was good, with a “D” orbiting around an “O” as if it were taking pictures from above. The new logo is a reflection of the growth of what started as one of the most addictive and satisfying Instagram accounts to date that has evolved into additional publications and collaborations. The new wordmark may not be the most exciting but it is still quite nice to look at as it’s flawlessly done. The full-circle “O” obviously alludes to Earth and is used on its own confidently on the website — which, by the way, is absolutely stunning in its simplicity. The applications are very straightforward and I think that’s fine because when you have imagery as amazing as what Overview creates, the identity should get out of the way. Overall, a good thing just got good-er and if you don’t follow Overview (or have their book), I highly recommend it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/d0YX8MpiN2c/new_logo_and_identity_for_overview_by_landscape.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_overview_by_landscape.php Fri, 01 Nov 2019 07:32:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_overview_by_landscape.php
Categories: News

Reviewed: Friday Likes 306: From Hybrid Design, Revert Design, and Studio NinetyOne

Fri, 11/01/2019 - 11:58
No connecting thread this week, with work from San Francisco, Dublin, and London. “From Hybrid Design, Revert Design, and Studio NinetyOne” Friday Likes 306

No connecting thread this week, with work from San Francisco, Dublin, and London.

Knit Con by Hybrid Design Knit Con by Hybrid Design

Knit Con is an annual in-house conference at Pinterest where employees share their myriad interests, talents, and hobbies as a way of bringing to life the same kind of random discovery experience one can have on Pinterest. For this year's event, their fifth, Pinterest worked with San Francisco, CA-based Hybrid Design to create the identity that is literally a kit of parts where little random shapes connect in different ways with typography, photography, and more shapes, tying layouts together as one shape connects with the other. I'm not sure as many of you will be as into this project but I found it quite joyful, sort of liberated from trying to make perfect sense, and very freely applied in fun and different ways. Plus, people got cheap cameras AND fanny packs. See full project

Bunsen by Revert Design Bunsen by Revert Design

Bunsen is a small chain of hamburger joints with nine locations across Ireland that instead of doing the typical thing of simply replicating restaurants, each location is unique and individually designed by different architects. The identity, designed by Dublin, Ireland-based Revert Design, follows the same premise where each location has a slightly different identity, all revolving around a relatively consistent bold, uppercase, sans serif wordmark that can be inlined, extruded, convoluted-ed, and other kinds of manipulated. The image above shows a small sampling from six Bunsens and I'm sure each Bunsen on its own could fill two week's worth of Friday Likes -- heck, I could do two week's worth of just posting that concrete sign over and over. See full project

Three Uncles by Studio NinetyOne Three Uncles by Studio NinetyOne

Three Uncles, started by a group of three friends, is a Cantonese roast meat specialist restaurant with two locations in London, UK. The identity, designed by local design firm Studio NinetyOne, revolves around the simple but very satisfying repetition of the name three times in a deadpan sans serif. There really isn't much to it but the triple play on the name works so well in all the different applications. The only thing I would question is the choice of blue as the primary color because it looks so good when it's in red as in the neon sign and facade box sign. Nonetheless, all the uncles involved in the identity make for a fun family reunion. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ss7TtWHx6Fw/friday_likes_306.php https://www.underconsideration.com/brandnew/archives/friday_likes_306.php Fri, 01 Nov 2019 05:10:04 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_306.php
Categories: News

Spotted: New Logo for HBO Max

Thu, 10/31/2019 - 20:58
New Logo for HBO Max Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/EGmwGAoUAJ0/new_logo_for_hbo_max.php https://www.underconsideration.com/brandnew/archives/new_logo_for_hbo_max.php Thu, 31 Oct 2019 12:15:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_hbo_max.php
Categories: News

Spotted: New Name and Logo for Creatio

Thu, 10/31/2019 - 20:58
New Name and Logo for Creatio Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/AWIE_D3zza0/new_name_and_logo_for_creatio.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_creatio.php Thu, 31 Oct 2019 12:10:35 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_creatio.php
Categories: News

Linked: Rise to the Ocasio

Thu, 10/31/2019 - 14:58
To support City of Westminster candidate Carrie Harper, The Party of Wales created a promo graphic that loosely borrows from AOC's campaign posters... and fails. Rise to the Ocasio Visit Link To support City of Westminster candidate Carrie Harper, The Party of Wales created a promo graphic that loosely borrows from AOC's campaign posters... and fails. http://feedproxy.google.com/~r/ucllc/brandnew/~3/pOF9gdKBxjs/rise_to_the_ocasio-cortez.php https://www.underconsideration.com/brandnew/archives/rise_to_the_ocasio-cortez.php Thu, 31 Oct 2019 07:58:48 -0600 https://www.underconsideration.com/brandnew/archives/rise_to_the_ocasio-cortez.php
Categories: News

Noted: New Logo and Identity for Seyfarth by Carbone Smolan Agency

Thu, 10/31/2019 - 14:58
(Est. 1945) "With more than 900 lawyers across 16 offices, Seyfarth Shaw LLP provides advisory, litigation, and transactional legal services to clients worldwide. Our high-caliber legal representation and advanced delivery capabilities allow us to take on our clients' unique challenges and opportunities―no matter the scale “As Far as the Eye can Sey” New Logo and Identity for Seyfarth by Carbone Smolan Agency

(Est. 1945) "With more than 900 lawyers across 16 offices, Seyfarth Shaw LLP provides advisory, litigation, and transactional legal services to clients worldwide. Our high-caliber legal representation and advanced delivery capabilities allow us to take on our clients' unique challenges and opportunities―no matter the scale or complexity. Whether navigating complex litigation, negotiating transformational deals, or advising on cross-border projects, our attorneys achieve exceptional legal outcomes. Our drive for excellence leads us to seek out better ways to work with our clients and each other. We have been first-to-market on many legal service delivery innovations―and we continue to break new ground with our clients every day. This long history of excellence and innovation has created a culture with a sense of purpose and belonging for all. In turn, our culture drives our commitment to the growth of our clients, the diversity of our people, and the resilience of our workforce."

Design by
Carbone Smolan Agency (New York, NY)

Related links
Seyfarth press release

Relevant quote
Seyfarth’s positioning, created through a collaborative partnership, serves as the foundation for the firm’s flexible system, one that will be able to evolve with the brand over time. This identity tells the story of a law firm that delivers seamlessly for its clients and scales to meet their needs. The system is easy to deploy and unifies their story across channels and applications. The logo celebrates connection and collaboration, with an elegant shape evoking infinity and depth.

Photography is a vital part of communicating a brand. In the corporate space it can be particularly challenging to choose evocative photos to represent ideas that often feel cliche. Working closely with Seyfarth’s design team we curated an easy to use photo library to amplify the brand across materials.

Seyfarth’s signature pattern is a modular expression of the brand, customizable across color, weight, and motion. It speaks to the ideas of connection, diversity and interconnection that are so important to Seyfarth’s business.

Images (opinion after)

New Logo and Identity for Seyfarth by Carbone Smolan Agency Logo. New Logo and Identity for Seyfarth by Carbone Smolan Agency Monogram detail. Your browser does not support the video tag. Logo animation. New Logo and Identity for Seyfarth by Carbone Smolan Agency Business cards. New Logo and Identity for Seyfarth by Carbone Smolan Agency Stationery. New Logo and Identity for Seyfarth by Carbone Smolan Agency New Logo and Identity for Seyfarth by Carbone Smolan Agency Visual language. Your browser does not support the video tag. Pattern animation. New Logo and Identity for Seyfarth by Carbone Smolan Agency Covers. New Logo and Identity for Seyfarth by Carbone Smolan Agency Nicer covers. New Logo and Identity for Seyfarth by Carbone Smolan Agency New Logo and Identity for Seyfarth by Carbone Smolan Agency Website on desktop and mobile. New Logo and Identity for Seyfarth by Carbone Smolan Agency Pin. New Logo and Identity for Seyfarth by Carbone Smolan Agency Lanyards. New Logo and Identity for Seyfarth by Carbone Smolan Agency Mug. Brand video.

Opinion
The old logo was classic law firm with the partner’s names in some boring serif typography — the non-alignment of the “H”s kills me… it’s like when someone is flirting with you and you don’t even notice… it’s right there, just look! All this to say, that logo won’t be missed. The new logo features a nice monogram that’s an abstract “S” and despite the corniness of the obvious interpretation that the two elements convey collaboration and partnership and whatnot, it is a very nice rendition with great dimension without resorting to shading. It’s also an interesting complement to today’s Vonage post that also operates on a shadow/dimension structure. The wordmark is alright… I think the “a” would have benefitted from getting its spur cut off to avoid the wider gap with the “r”. The applications introduce a pattern based on the geometry of the monogram and it’s fine — somehow it feels a little old school, like something you would see in the late 1990s, early 2000s, but it’s saved by some more contemporary layouts. Overall, a fairly pleasing and engaging identity for a large law firm.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/OYmwJF1IiYQ/new_logo_and_identity_for_seyfarth_by_carbone_smolan_agency.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_seyfarth_by_carbone_smolan_agency.php Thu, 31 Oct 2019 07:39:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_seyfarth_by_carbone_smolan_agency.php
Categories: News

Reviewed: New Logo and Identity for Vonage by Wolff Olins

Thu, 10/31/2019 - 14:58
Established in 2001, Vonage began as a consumer-facing, residential VoIP (voice over Internet Protocol) provider -- which seems like such a thing of the past now that home landlines are nearly inexistent -- that, if I remember correctly, was the primary choice at the time. “Bon Vonage!” New Logo and Identity for Vonage by Wolff Olins

Established in 2001, Vonage began as a consumer-facing, residential VoIP (voice over Internet Protocol) provider -- which seems like such a thing of the past now that home landlines are nearly inexistent -- that, if I remember correctly, was the primary choice at the time. After a botched IPO in 2006, some patent infringement lawsuits from Verizon, and a major marketplace shift, Vonage has been reinventing itself over recent years to evolve into a business-to-business, service as software company. Or B2B SaaS company if you prefer shorthand. Now, it offers other businesses services like an API platform to build business communications (e.g., notifying customers instantly), integration with Salesforce for customer contact centers, and cloud-hosted communications. As part of this shift, Vonage has introduced a new identity designed by Wolff Olins.

We worked closely with Vonage to create a unified identity that brought together the best of their heritage with the innovation they're known for today. By building on their purpose of leading through change, we created a visual language that could flex across the tech space and into the hearts and minds of developers. Approaching everything through a system of extrusion, the system shows how Vonage can be there when you need it, and fade away when you don't. Rich gradients challenge the more static colorspace of the industry, and the illustration style and verbal identity brings to life the quirk and irreverence that made Vonage memorable in the past. All of it works together to create an experience that's as delightful as it is helpful.Wolff Olins project page New Logo and Identity for Vonage by Wolff Olins Logo. Your browser does not support the video tag. Logo animation.

I never liked the old Vonage logo with its very ample letter-spacing and funky "V" with a blue dot. I don't think it was a bad logo -- on the contrary, it was distinct and recognizable -- I just didn't like it. With a shift in business it was definitely a no-brainer to shift the identity dramatically and leave behind most of the visual cues. Interestingly though, there is a little bit of the DNA of the old "V" in the new one, both in the size relationship with the wordmark and the rounded corner. The monogram is super simple and I think it's a treatment we all have toyed with at some point or another in our sketches but ultimately someone goes "Nah, too simple", but I really like this execution. The letter "V" in particular works very well with this hard shadow treatment creating a recognizable letter but also a slightly abstract mark. The wordmark is a good complement with the "V" and "A" following the cues of the monogram -- I would only question if the "G" would have benefitted from a rounded corner on the part that makes the arrow to match the "V" and the "A". As a B2B logo, this is pretty great, looking serious yet with a hint of mischief somehow.

New Logo and Identity for Vonage by Wolff Olins Icons. New Logo and Identity for Vonage by Wolff Olins Illustration style. Your browser does not support the video tag. Identity elements animation.

The identity elements play up the hard shadow effect and the concept that Vonage "can be there when you need it, and fade away when you don't" -- which I find quite interesting as a visual/conceptual simplification of what they do -- through some heavy extrusions on the graphics that yield a quirky and unique visual language. I'm torn on the heavy use of gradients, not just on the above but also on all the applications below... I like them visually but I don't know if the multi-color gradient approach has been played out too much and that, for better or worse, Instagram sort of won unofficial ownership of that look. Anyway, some interesting things here... the illustrations not so much, as they feel unfinished and rushed.

New Logo and Identity for Vonage by Wolff Olins Product and app UIs. (Product images courtesy of Vonage Product Design Team.) New Logo and Identity for Vonage by Wolff Olins Business cards. New Logo and Identity for Vonage by Wolff Olins New Logo and Identity for Vonage by Wolff Olins Posters. New Logo and Identity for Vonage by Wolff Olins Wild postings. New Logo and Identity for Vonage by Wolff Olins Billboard.

The applications are more or less okay... everything seems to be missing one round of execution to land the different layouts and a little more integration of whether things are centered, flush left, black backgrounds, white backgrounds, gradient backgrounds... I mean, it's good to have that much flexibility and it should work that way but there is something missing that ties all of these approaches together.

New Logo and Identity for Vonage by Wolff Olins Swag. Your browser does not support the video tag. Brand video.

Even though I am not a big fan of the illustration approach I really like the video above and how they are playing with scale, light-and-dark, and abstraction to tell a boring story -- no offense! -- in an engaging way. Overall, this has a very a good start to build on and refine into a serious-yet-fun identity through the combination of black-and-white and the gradients and what it does almost unquestionably well is signal change at a point where it's most needed for the company.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Pg11jWJkWp0/new_logo_and_identity_for_vonage_by_wolff_olins.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vonage_by_wolff_olins.php Thu, 31 Oct 2019 04:44:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vonage_by_wolff_olins.php
Categories: News

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