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Noted: New Logo and Identity for Football in Wales

Thu, 08/08/2019 - 17:43
(Est. 1876) "The Football Association of Wales (FAW; Welsh: Cymdeithas Bêl-droed Cymru) is the governing body of association football and futsal in Wales, and controls the Welsh national football team, its corresponding women's team, as well as the Welsh national futsal team. It is a “Dragon of Dragons” New Logo and Identity for Football in Wales

(Est. 1876) "The Football Association of Wales (FAW; Welsh: Cymdeithas Bêl-droed Cymru) is the governing body of association football and futsal in Wales, and controls the Welsh national football team, its corresponding women's team, as well as the Welsh national futsal team. It is a member of FIFA, UEFA and the IFAB. Established in 1876, it is the third-oldest national association in the world, and one of the four associations, along with the English Football Association, Scottish Football Association, Irish Football Association and FIFA, that make up the International Football Association Board, responsible for the Laws of the Game." (Wikipedia)

Design by
N/A

Related links
Football in Wales news post

Relevant quote
Our iconic Dragon is inspired by the traditional art of Welsh slate carving, which can be clearly seen in its unique angles and crafted edges. Emphasising the claws and making our Dragon even bolder – the perfect foundation on which to build our new identity - adding substance rather than removing it to create detail. The Dragon’s silhouette has been sculpted into the shield shape that our National Teams wear on their chest. Meaning that the Dragon, even when removed from the badge, still represents the beating heart of Welsh Football at all levels.

A mix of tradition and modern style, our bespoke typeface has been beautifully chiselled to be robust, strong and dynamic. Inspired by the traditional Trajan typography, often seen in Welsh slate carving and the modern condensed typefaces used in sport - the influences combined results in a typeface that respects the traditions of our past, whilst living comfortably in a modern sporting environment.

Images (opinion after)

New Logo and Identity for Football in Wales Logo evolution. New Logo and Identity for Football in Wales Logo. New Logo and Identity for Football in Wales Chiseled version. New Logo and Identity for Football in Wales Motto. New Logo and Identity for Football in Wales Custom typeface. New Logo and Identity for Football in Wales New Logo and Identity for Football in Wales Visual language. Introduction video. Now, THAT'S narration. Moving to Wales right now.

Opinion
The old logo was, for the most part, decent. A good, single-color dragon drawing and an okay crest shape with the only questionable element being the ribbon. As far as dragons go, the new one is great. The addition of the darker red for shading adds a lot great dimension and definition without muddying the drawing. All the tweaks to the silhouette of the dragon are solid, making it look more fierce and better defined. The single-color, completely-filled version is really cool, especially at small sizes as it retains the contour of the shield shape, which is even more commendable given that it’s an asymmetric drawing. The chiseled 3D version is bad-ass — maybe it picks up a little too heavily on the Wanderers FC stuff but this has a more depth (visually, not conceptually). The custom typeface… eh, it’s alright but looks like a Nike college kind of font, which is not entirely a bad thing, maybe just unexpected for a Wales national entity. The sampling of the visual language looks bold and exciting and I like how the dragon icon punctuates the applications. Overall, this is pretty tight all around and exudes a great sense of competitiveness. Lastly, props to whoever wrote the copy for the video… it starts out a little cheesy but it course-corrects quickly and it builds up so well that by the end I was like, “Fuck yeah, Wales! Get it!”

http://feedproxy.google.com/~r/ucllc/brandnew/~3/OrpkZUJ0YZ4/new_logo_and_identity_for_football_in_wales.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_football_in_wales.php Thu, 08 Aug 2019 05:36:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_football_in_wales.php
Categories: News

Reviewed: Follow-up: New Logo and Identity for Inkbox done In-house

Thu, 08/08/2019 - 14:43
Established in 2015 and based in Toronto, Canada, Inkbox offers semi-permanent tattoos with designs created by a community of contributing artists. Unlike temporary tattoos that are more sticker-like, these seep into the top layer of the skin with an active ingredient derived from a plant “You are Starting to get under my Skin”  New Logo and Identity for Inkbox done In-house

Established in 2015 and based in Toronto, Canada, Inkbox offers semi-permanent tattoos with designs created by a community of contributing artists. Unlike temporary tattoos that are more sticker-like, these seep into the top layer of the skin with an active ingredient derived from a plant that grows in the jungles of Central America and works as a dye. Also, unlike temporary tattoos, these take more effort to apply and require 24 to 36 hours to fully "develop", like a very slow Polaroid, but the result is a more real-looking tattoo. Aside from pre-made designs, all available only in single-color black, Inkbox offers a squeeze bottle for freehand application. Last month their logo redesign was included in the Spotted section and their team reached out to share the rest of the identity designed in-house.

This rebrand sets out to empower and celebrate the artistry and stories of Inkbox's growing community of fans, collaborators, and artists. The updated brand and visual language aims to better communicate our commitment to developing products, community, and experiences that create moments for personal expression.

Inkbox's semi-permanent tattoos provide a medium of self expression that allows people to explore different versions of themselves. The new wordmark anchor's this ever-changing canvas of community content and visual language. The ink drop icon provides a flexible addition to the wordmark and can be swapped out for a variety of symbols depending on the context of the application.

The tagline "For Now" embraces the temporal nature of Inkbox tattoos and the ever-shifting personal identities of the community.

The bold typography and ecstatic visual language is a reflection of the Inkbox attitude; be original, be inclusive, have fun, inspire creativity, be loving, and live in the now.Inkbox provided text  New Logo and Identity for Inkbox done In-house Logo, before and after.  New Logo and Identity for Inkbox done In-house Logo.

The old logo was sort of interesting, with a drop of ink oddly floating inside/outside a cube that sort of implied "ink in a box". The wordmark, dipping below the baseline, was meant to represent the ink seeping into the skin. It was fine but looked more like a video game company than a consumer brand. The new logo feels so much more like a lifestyle brand, something that would be featured on, like, VICE. It's a nice combination of uppercase characters -- the angled "K" and "X" at the 3rd and 6th positions are a good anchor -- and the extended structure makes for a bold wordmark. The ink drop at the end is a nice touch and I like how they kept it as a minimal element instead of making it the centerpiece. Probably done on purpose, the ink drop now looks more like a tear, which is often associated with prison tattoos and has multiple possible meanings, some good some bad, so... I'm not sure if the move is good or bad but it's there.

 New Logo and Identity for Inkbox done In-house Guidelines.  New Logo and Identity for Inkbox done In-house Type treatments.  New Logo and Identity for Inkbox done In-house Wild postings. Actual wild postings posted in the wild, not renderings.

The logo plays a nice counterpart to the condensed typography used in application: a lot of Antique Olive Condensed, which is one of my favorite typefaces that I have always tried to work into a project but have yet to pull off. In combination with the lifestyle photography (below), the communications definitely have a "street" flair that separates Inkbox from the more wholesome Tattly -- neither is better than the other but they each target a very different audience (promos to both, though, who do a great job of inclusivity through their models).

 New Logo and Identity for Inkbox done In-house Lifestyle photography.  New Logo and Identity for Inkbox done In-house Social media posts.  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house Single tattoo packaging.

The single tattoo packaging is pretty neat, offered in record-sleeve-like, um, sleeves that allow you to peek the design and accommodate the large amount of instructions needed, all presented in yet a lot more Antique Olive. Yeah!

 New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house Freehand ink packaging.

I dig the freehand ink box too... almost looks like light bulb packaging had a baby with Geigy Pharmaceutical packaging.

 New Logo and Identity for Inkbox done In-house Bags.  New Logo and Identity for Inkbox done In-house Store exterior.  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house  New Logo and Identity for Inkbox done In-house Store interiors.

Overall, this is a great redesign that infuses the brand with a lot more attitude but stops right before getting too douchey or questionable, achieving a good level of making the prospect of a semi-permanent tattoo feel a little more adventurous and anti-establishment but without the repercussions of a permanent one.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/SZ1ywaROxCY/follow_up_new_logo_and_identity_for_inkbox_done_in_house.php https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_inkbox_done_in_house.php Thu, 08 Aug 2019 04:40:59 -0600 https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_inkbox_done_in_house.php
Categories: News

Spotted: New Logo for Timetastic

Wed, 08/07/2019 - 20:43
New Logo for Timetastic Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/iHpq-1Am8As/new_logo_for_timetastic.php https://www.underconsideration.com/brandnew/archives/new_logo_for_timetastic.php Wed, 07 Aug 2019 10:14:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_timetastic.php
Categories: News

Spotted: New Logo for L3Harris

Wed, 08/07/2019 - 20:43
New Logo for L3Harris Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/pghY4dw608I/new_logo_for_l3harris.php https://www.underconsideration.com/brandnew/archives/new_logo_for_l3harris.php Wed, 07 Aug 2019 10:03:58 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_l3harris.php
Categories: News

Linked: Faux Crocs Redesign

Wed, 08/07/2019 - 20:43
Stephen Kelleher takes a stab at redesigning the Crocs logo. The shoe-croc brought a smile to my face, which is more than I can say for creepo old crocodile. Faux Crocs Redesign Visit Link Stephen Kelleher takes a stab at redesigning the Crocs logo. The shoe-croc brought a smile to my face, which is more than I can say for creepo old crocodile. http://feedproxy.google.com/~r/ucllc/brandnew/~3/yJJG-YwY2Ns/faux_crocs_redesign.php https://www.underconsideration.com/brandnew/archives/faux_crocs_redesign.php Wed, 07 Aug 2019 08:18:52 -0600 https://www.underconsideration.com/brandnew/archives/faux_crocs_redesign.php
Categories: News

Noted: New Logo and Identity for Claris by Siegel+Gale

Wed, 08/07/2019 - 20:43
(Est. 1986, originally Claris, then FileMaker in 1998) "Claris International Inc., is a Workplace Innovation Platform that offers a suite of services for teams of a few to a few hundred who are stuck in a work rut that neither appliance apps nor enterprise systems “Inception Light” New Logo and Identity for Claris by Siegel+Gale

(Est. 1986, originally Claris, then FileMaker in 1998) "Claris International Inc., is a Workplace Innovation Platform that offers a suite of services for teams of a few to a few hundred who are stuck in a work rut that neither appliance apps nor enterprise systems can help them escape. The company's service offerings, Claris Connect and FileMaker, allow problem solvers to quickly solve a universe of unique problems - even as they change. FileMaker is available in 11 languages and there are more than 1 million users under active subscription. Claris International Inc., is an Apple subsidiary."

Design by
Siegel+Gale

Related links
Siegel+Gale blog post

Claris blog post about name change

Relevant quote
Round and angular forms are combined within the symbol to express a human and approachable personality while also evoking focus and precision. The arrangement of shapes suggests growth from a central point. The open space in the center of the symbol speaks to the idea of starting with a clean slate.

The composition of the shapes creates an interplay of positive and negative space, which serves as a visual metaphor for innovation and for applying one’s ingenuity to solve problems surprisingly and unexpectedly. From the combination of positive and negative space, arrows emerge to suggest forward movement and agility.

The logo complements the Claris name and speaks to the idea of shining a light on what users are capable of achieving with the Claris platform. It is supported through a robust visual system that includes graphical elements, colors, photography, typography, and computer-generated artwork.

Computer-generated art supplements photography as key visuals representing limitless creative possibilities of the Claris platform. The artwork blends fluid forms with angular geometry to create dynamic and layered compositions, extending the visual language of the symbol to the design system.

Images (opinion after)

New Logo and Identity for Claris by Siegel+Gale Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Claris by Siegel+Gale New Logo and Identity for Claris by Siegel+Gale Hanging banners. New Logo and Identity for Claris by Siegel+Gale Single, also hanging, banner. New Logo and Identity for Claris by Siegel+Gale Flag, semi-hanging. New Logo and Identity for Claris by Siegel+Gale T-shirt, not hanging.

Opinion
Whenever I hear “FileMaker”, which I admit is not often, I think of Mentos, the Freshmaker, which is a completely irrelevant part of this review other than to say, perhaps, the old name was kind of dorky. The new, legacy name sounds cooler and more techie without actually saying anything about making files. The new icon which, yes, knee-jerk reaction is Pac-Man multiplied, is actually a pretty cool icon with a nice depth to it as well as tension through the combination of circle slivers and diamond shapes. I can’t pinpoint exactly why but I like it. It’s like something you would find in one of those Eastern Block logo books. The wordmark is quite nice too, with a large x-height and a thinner weight than the standard-issue sans serifs of today. The applications are interesting to look at but a little confusing as to what they are… the computer-generated art reminds me of the stuff BCG tried to pull off but this is better and more appropriate. Overall, a fairly nice corporate-y redesign.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nna6G_DGKWg/new_logo_and_identity_for_claris_by_siegelgale.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_claris_by_siegelgale.php Wed, 07 Aug 2019 08:01:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_claris_by_siegelgale.php
Categories: News

Reviewed: New Logo and Identity for The Prince Akatoki by Interbrand

Wed, 08/07/2019 - 20:43
Opening this September (2019), The Prince Akatoki in London is the first 5-star luxury hotel of many planned by the partnership between Prince Hotels Group, which manages nearly 30 hotels in Japan, and StayWell, one of the largest hotel management groups in Asia Pacific. The “Rise and Shine” New Logo and Identity for The Prince Akatoki by Interbrand

Opening this September (2019), The Prince Akatoki in London is the first 5-star luxury hotel of many planned by the partnership between Prince Hotels Group, which manages nearly 30 hotels in Japan, and StayWell, one of the largest hotel management groups in Asia Pacific. The Akatoki hotels -- the second one will be in Guangzhou, Southern China -- will bring Prince Hotels' sensibilities and style of luxury to the rest of the world, fusing Japanese aesthetics and hospitality with the culture of each location, "aimed at high-end travelers looking to escape the chaotic pace of modern life, guests will discover a sanctuary within". The new identity has been designed by the Sydney, Australia, office of Interbrand, who also conceived the name.

Starting with a strategy that spoke to a unique brand proposition--to exemplify Japan's unique sophistication and hospitality to the world--we were tasked with developing a name, visual identity, and design system that reflects our modern take on Japanese tradition.Interbrand project page Brand introduction. Motion by Conlan Normington.

I usually put brand introduction videos at the end but this one is worth watching at the beginning as it sets the mood perfectly with its earthy narration and super sweet motion design.

The name Akatoki comes from an ancient Japanese word for dawn. It captures the optimism and positivity for the day ahead. As the sun comes up each morning, guests at The Prince Akatoki will wake up relaxed, rejuvenated, and ready for the possibilities of the day ahead.

We call this feeling Poetry at Dawn. It is the idea that drives every detail in the brand experience; from the logo, an identity inspired by the colours of sunrise, to a guest experience that emphasises the best ways to start your day.Interbrand project page New Logo and Identity for The Prince Akatoki by Interbrand Logo. New Logo and Identity for The Prince Akatoki by Interbrand Stacked version. New Logo and Identity for The Prince Akatoki by Interbrand Akatoki detail.

The script "P" comes from the Prince Hotels logo, which had to be included in the lock-up and even though it's treated as nicely and effectively as possible it is indeed the one element that looks out of place with the rest of the project, which is all kinds of delicate, subtle, and beautiful, starting with the "AKATOKI" wordmark that converts the "O" into a rising sun. No, it is not an original idea, but it is so perfectly executed, it hurts. The implied reflection of the sun as if it were setting in water is simply a crop of the "O" itself and I'm biting my knuckle in jealousy. Not sure if most everyone will share my feelings, but I love it. The stacked version of the logo works best as it looks more contemporary and integrates the "P" a lot better.

New Logo and Identity for The Prince Akatoki by Interbrand With sunrise graphic. New Logo and Identity for The Prince Akatoki by Interbrand Name explanation and where the sunrise graphic comes from. Logo animation.

The sunrise graphic is stunning as well... it's just the right amount of feathering, in the right tone, providing the right amount of contrast to the thin wordmark.

The Prince Akatoki design system is a modern interpretation of traditional Japanese fusuma panels. These sliding doors can open or close to redefine the purpose of a room, or they can create intriguing patterns and layers. It is an endlessly flexible system that creates structure for text, acts as a container for imagery, comes alive in motion, and physically divides spaces throughout the hotel.Interbrand project page New Logo and Identity for The Prince Akatoki by Interbrand Fusuma panel explanation. Primary illustrations, by Matt Murphy, and panel treatment.

The pink on cream illustrations by Matt Murphy are simply amazing and, for the first time in a long time on Brand New, we are seeing a very different style of illustration that breaks the mold from the happy faceless people in flat colors and line art. These are just so effusive and calming and mysterious. Pairing the illustrations with the opening/closing treatment of Fusuma panels makes them even more delightful with the stacking effect that creates beautiful crops of the illustrations.

New Logo and Identity for The Prince Akatoki by Interbrand Panel configurations. New Logo and Identity for The Prince Akatoki by Interbrand Actual panels. New Logo and Identity for The Prince Akatoki by Interbrand Sample interiors, in collaboration with Kate Ingram.

Would totally stay here... if I could afford it.

Geisha illustration, by Jeremy Lord, animated by Brian Neong San, and type treatments.

The secondary illustration of the geisha is also great and its line work pairs perfectly with the thin typography and Japanese writing. Also... the motion on the latter? Swoon.

New Logo and Identity for The Prince Akatoki by Interbrand Business cards. New Logo and Identity for The Prince Akatoki by Interbrand Brochure. New Logo and Identity for The Prince Akatoki by Interbrand Book with illustration and sunrise. New Logo and Identity for The Prince Akatoki by Interbrand Phones with sunrise. New Logo and Identity for The Prince Akatoki by Interbrand Prints. New Logo and Identity for The Prince Akatoki by Interbrand Brand principles. New Logo and Identity for The Prince Akatoki by Interbrand Customer experience handbook.

The applications make great use of the elements, integrating the rising sun, the illustrations, the thin lines, and the subtle typography in wonderful ways using white space generously and strikingly.

New Logo and Identity for The Prince Akatoki by Interbrand Room keys. New Logo and Identity for The Prince Akatoki by Interbrand New Logo and Identity for The Prince Akatoki by Interbrand Welcome kit. New Logo and Identity for The Prince Akatoki by Interbrand Book. New Logo and Identity for The Prince Akatoki by Interbrand Bag. New Logo and Identity for The Prince Akatoki by Interbrand Toiletries. New Logo and Identity for The Prince Akatoki by Interbrand Robe.

I do realize I am being overly positive about this project but it's so well done and so different -- without going for the super weird, Brutalist trend -- from what we've been seeing for the past couple of years that I just feel excited about it. Outside of the context of Brand New, which is where it matters, this identity screams luxury and peacefulness while promising a unique experience different from large luxury hotel chains.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/D0Sh8J1U67Q/new_logo_and_identity_for_the_prince_akatoki_by_interbrand.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_prince_akatoki_by_interbrand.php Wed, 07 Aug 2019 04:50:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_prince_akatoki_by_interbrand.php
Categories: News

Spotted: New Name, Logo, and Identity for Looka done In-house

Wed, 08/07/2019 - 20:43
New Name, Logo, and Identity for Looka done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/f-1Sx1-psog/new_name_logo_and_identity_for_looka_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_looka_done_in_house.php Tue, 06 Aug 2019 11:55:41 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_looka_done_in_house.php
Categories: News

Spotted: New Logo and Packaging for Verde Farms by Ptarmak

Wed, 08/07/2019 - 20:43
New Logo and Packaging for Verde Farms by Ptarmak Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/4sugz79hko4/new_logo_and_packaging_for_verde_farms_by_ptarmak.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_verde_farms_by_ptarmak.php Tue, 06 Aug 2019 11:50:07 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_verde_farms_by_ptarmak.php
Categories: News

Linked: Cool Brand Extension, Bro

Wed, 08/07/2019 - 20:43
To celebrate National Mustard Day (August 3), French's offered Mustard ice cream made in collaboration with boutique ice cream maker, Coolhaus. Cool Brand Extension, Bro Visit Link To celebrate National Mustard Day (August 3), French's offered Mustard ice cream made in collaboration with boutique ice cream maker, Coolhaus. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Htjcgv7XJss/cool_brand_extension_bro.php https://www.underconsideration.com/brandnew/archives/cool_brand_extension_bro.php Tue, 06 Aug 2019 05:52:14 -0600 https://www.underconsideration.com/brandnew/archives/cool_brand_extension_bro.php
Categories: News

Noted: New Logo and Identity for Common App by Tomorrow Partners

Wed, 08/07/2019 - 20:43
(Est. 1975) "Common App is a non-profit membership organization representing nearly 900 diverse institutions of higher education. We connect applicants and those who support them to a wide array of public and private colleges and universities across all 50 U.S. states, and 20 countries. Each “There is an App for That” New Logo and Identity for Common App by Tomorrow Partners

(Est. 1975) "Common App is a non-profit membership organization representing nearly 900 diverse institutions of higher education. We connect applicants and those who support them to a wide array of public and private colleges and universities across all 50 U.S. states, and 20 countries. Each year, more than one million students - a third of whom are first generation - apply to college, research financial aid and scholarships, and connect to college counseling resources through Common App."

Design by
Tomorrow Partners (Berkeley, CA)

Related links
Common App press release
Tomorrow Partners project page (for strategy)
Tomorrow Partners project page (for identity)

Relevant quote
The first shift for the brand was to update the name from The Common Application to Common App, which is more colloquial, friendly and modern, but also reflects how it’s commonly referred to.

The brand’s original logo felt stayed and exclusive, which didn’t reflect the diversity of their nearly 900 member institutions. The new logo brings a fresh look to the brand, one that is lighter and more open, both literally and figuratively. Using a stylized version of the letters C and A, it creates a symbol that evokes fluidity and infinite possibilities.

Images (opinion after)

New Logo and Identity for Common App by Tomorrow Partners Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Common App by Tomorrow Partners Sub-brands. New Logo and Identity for Common App by Tomorrow Partners Icon set. New Logo and Identity for Common App by Tomorrow Partners Website. New Logo and Identity for Common App by Tomorrow Partners Prospectus. New Logo and Identity for Common App by Tomorrow Partners Map for college counselor's offices.

Opinion
The old logo looked like the cover title treatment of a law book, the kind there are 30 tomes of. To its credit, it looked academic and very serious. The new logo is more in tune with the times with a geometric sans serif, in lowercase, for added friendliness, and an abstract icon, which is a “C” and “A” fused together. I can sort of see it but I sort of don’t buy it in its final form, for which I don’t have a good interpretation of. A checkmark maybe? An application sheet traveling through a digital process? It feels like it’s asking for an interpretation but there really isn’t a clear one. While the new logo looks better it’s also very ambiguous now and could apply to any industry. The applications are all fine; clean, clear, and to the point without much fuss other than some gradients. Overall, a visual improvement and the website — the main point of interaction — is solid but perhaps all a little clinical and distanced to engage students.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/LaEL6i9-XCY/new_logo_and_identity_for_common_app_by_tomorrow_partners.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_common_app_by_tomorrow_partners.php Tue, 06 Aug 2019 05:35:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_common_app_by_tomorrow_partners.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Grey Goose by Ragged Edge

Wed, 08/07/2019 - 20:43
Launched in 1997, Grey Goose is a vodka produced in France. Originally created by cellar master François Thibault and marketed by business person Sidney Frank, it was sold to Bacardi in 2004 who has maintained the recipe and process to this day, including using just “One Flew Over the Goose’s Nest” New Logo, Identity, and Packaging for Grey Goose by Ragged Edge

Launched in 1997, Grey Goose is a vodka produced in France. Originally created by cellar master François Thibault and marketed by business person Sidney Frank, it was sold to Bacardi in 2004 who has maintained the recipe and process to this day, including using just two ingredients, "single origin Picardie wheat and spring water from [their] natural limestone well in Gensac-la-Pallue". The core product, Grey Goose® Vodka, is complemented by a range of flavored options including pear, cherry, and orange among others. Grey Goose has recently started a global relaunch with a new identity designed by London, UK-based Ragged Edge.

We needed a bold statement. So we started by redrawing the logotype from scratch - the biggest change to the brand's identity since its launch in 1997. [The] bespoke type is more contemporary, with just a hint of swagger. The perfect complement to the iconic lone goose symbol.Ragged Edge project page New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Overlaid comparison of before and after. New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Wordmark comparison, before (top) and after. New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Logo.

The old logo was fine, even with the 3D texturing on the goose icon and the stroked/shadowed wordmark -- both elements were well executed. The new logo is a solid improvement on both: the goose is now more of an icon instead of an illustration, free to exist in different colors, sizes, and uses while the wordmark is now more confident and striking, with a strong chiseled-like style that maintains the proportions of the original but is far more interesting without the need for layered shadows. Removing their claim, "World's best tasting vodka", from the logo helps to create a better lock-up with the strip of French-flag colors and, to boot, is less smarmy, letting people decide what the world's best tasting vodka is.

To change how people felt about Grey Goose, we needed to move away from traditional luxury codes. So we set out to build a flexible identity full of optimism. A striking pattern that can be dialed up or down. A set of secondary colours as bright as they are unexpected. A bolder set of bespoke typefaces to allow Grey Goose to speak with more immediacy. And an optimistic tone of voice that lets the brand's character shine.Ragged Edge project page New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Custom type family.

The custom typefaces are fine, I think... I mean, they look alright, I'm just not sure how distinctive they are as brand typefaces given that they look like a number of other Art Deco-ish sans serifs.

New Logo, Identity, and Packaging for Grey Goose by Ragged Edge New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Patterns.

The patterns are my favorite part of this project. I like how the starting point looks like feathers and as you "zoom in" or embolden them it gets more graphic and abstract.

New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Postcards. Your browser does not support the video tag. Instagram stories.

The limited range of applications shown are interesting in that they have a high-end yet playful vibe going on -- for some reason Ocean's Eleven comes to mind -- but it's hard to tell how this plays out in the bigger scheme of things. It's promising though.

New Logo, Identity, and Packaging for Grey Goose by Ragged Edge New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Limited-edition bottle. New Logo, Identity, and Packaging for Grey Goose by Ragged Edge New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Gift boxes.

As applied to more aspirational products, like limited-edition bottles and gift boxes that would lure you at duty-free shops, the new identity and packaging looks great. It's hard to argue against a matte blue bottle with the new flat graphics -- it looks great -- although perhaps a little too much like SKYY vodka? The gift boxes make excellent use of the patterns with the little bursts of color adding some welcome flair to the all-blue approach and the cans below, although no idea what exactly they are or where they can be acquired, are undeniably cool.

New Logo, Identity, and Packaging for Grey Goose by Ragged Edge City series cans. New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Glassware. New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Existing line-up of vodkas.

What remains to be seen is how any of this applies to the core line-up of products because as it stands right now, well, they suck. To put that in constructive terms: the unfrosted goose drawing is silly, the flying geese are awkward, the photography inside the bottle is so 1990s, and the typography is fairly bland. Seeing the potential of the redesign really makes the existing bottles look sad but I am guessing there is a ton of them on the market and in inventory waiting to be filled that it will be a while before this global relaunch hits the shelves and bars, which is where it will matter most, at the consumer level. To be continued...

http://feedproxy.google.com/~r/ucllc/brandnew/~3/t-GFSCsnQu8/new_logo_identity_and_packaging_for_grey_goose_by_ragged_edge.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_grey_goose_by_ragged_edge.php Tue, 06 Aug 2019 04:27:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_grey_goose_by_ragged_edge.php
Categories: News

Linked: Opening at Stockton University

Wed, 08/07/2019 - 20:43
Position: Director of Creative Services at Stockton University in Galloway, NJ. Opening at Stockton University Visit Link Position: Director of Creative Services at Stockton University in Galloway, NJ. http://feedproxy.google.com/~r/ucllc/brandnew/~3/CanZWuLYBsI/opening_at_stockton_university.php https://www.underconsideration.com/brandnew/archives/opening_at_stockton_university.php Mon, 05 Aug 2019 12:03:35 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_stockton_university.php
Categories: News

Spotted: New Logo and Packaging for The Garage Monks by Jakub Cichecki

Wed, 08/07/2019 - 20:43
New Logo and Packaging for The Garage Monks by Jakub Cichecki Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo for Heinrich-Heine-University Düsseldorf by Eggert Group

Wed, 08/07/2019 - 20:43
New Logo for Heinrich-Heine-University Düsseldorf by Eggert Group Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hq7tkIKawgE/new_logo_for_heinrich_heine_university_dusseldorf_by_eggert_group.php https://www.underconsideration.com/brandnew/archives/new_logo_for_heinrich_heine_university_dusseldorf_by_eggert_group.php Mon, 05 Aug 2019 11:53:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_heinrich_heine_university_dusseldorf_by_eggert_group.php
Categories: News

Linked: Pop Culture Redesigns

Wed, 08/07/2019 - 20:43
Baboon has redesigned the logos of some faux businesses from the movies and TV series. Pop Culture Redesigns Visit Link Baboon has redesigned the logos of some faux businesses from the movies and TV series. http://feedproxy.google.com/~r/ucllc/brandnew/~3/VQaWOCGYIS0/pop_culture_redesigns.php https://www.underconsideration.com/brandnew/archives/pop_culture_redesigns.php Mon, 05 Aug 2019 08:22:35 -0600 https://www.underconsideration.com/brandnew/archives/pop_culture_redesigns.php
Categories: News

Noted: New Country Brand for Haiti by Futurebrand

Wed, 08/07/2019 - 20:43
About the client: The Ministry of Tourism is a ministry of the Government of Haiti. This ministry is responsible for tourist attractions and accommodations for travelers, along with playing an integral role in the Prime Minister's Cabinet." (Wikipedia) About Haiti: "The most common phrase in “Don’t Haiti the Player…” New Country Brand for Haiti by Futurebrand

About the client: The Ministry of Tourism is a ministry of the Government of Haiti. This ministry is responsible for tourist attractions and accommodations for travelers, along with playing an integral role in the Prime Minister's Cabinet." (Wikipedia)

About Haiti: "The most common phrase in Haiti might surprise you. It's 'pa gen pwoblem,' and it translates to 'no have problem.' Haitians use it in a dizzying array of contexts: responding to thank-yous, asserting well-being, filling awkward silences. Despite Haiti's well-documented struggles, exacerbated lately by natural disasters, proud Haitians use the phrase sincerely, conveying an uncanny ability to live in the moment and appreciate what they do have, which is quite a lot. Tranquil beaches, tumbling waterfalls and pine-tree-capped mountains dot the varied and striking landscape, easily rivaling the natural beauty found anywhere else in the Caribbean. The world's only successful slave rebellion happened here, and the music, art and culture that came with it make Haiti entirely unique. As those who come to assist Haiti often learn, an encounter with the soul of this fascinating, beautiful country often benefits a traveler just as much." (Lonely Planet)

Design by
Futurebrand

Related links
Futurebrand project page
Haiti Libre story

Relevant quote
Haiti had a brand exclusively designed to attract and promote tourism. However, it needed a unique country brand that could change its international perception from an assisted country to a nation of economic opportunity.

"Forging solid opportunities" was developed as Haiti’s brand idea. This new strategic platform positioned the country as a source of opportunity that promotes ideas for positive economic and social development.

A brand identity was created based on iconic Haitian culture and concepts of its land and nature, that is connected to its people and promotes their culture to the world.

Along with the new logo developed in both Latin and Creole, a brand identity system was developed to transmit the artistic energy and cultural wealth of Haiti, through use of expressive and colourful brand elements and symbols that generate frames and forms for all communications.

Images (opinion after)

New Country Brand for Haiti by Futurebrand Logos in Latin and Creole. New Country Brand for Haiti by Futurebrand Business cards. New Country Brand for Haiti by Futurebrand New Country Brand for Haiti by Futurebrand Online presence. New Country Brand for Haiti by Futurebrand Stationery and Instagram account. New Country Brand for Haiti by Futurebrand Facebook and ad. New Country Brand for Haiti by Futurebrand Twitter. New Country Brand for Haiti by Futurebrand Ad. New Country Brand for Haiti by Futurebrand Booth. Identity presentation.

Opinion
The old tourism logo was what you might expect, featuring an hibiscus, Haiti’s national flower, some vacation-y-looking lettering, and a sun. Not great but not terrible. The new logo not only replaces the tourism logo but also acts as the “country brand”, meaning it will be used for pretty much everything to present Haiti to the world and to represent Haiti locally to both tourists and locals, so it can’t be too much of a tourism logo. The approach of a wordmark that alludes to the local culture and its history is a good way to go and the result, if not “pretty” by logo standards, is unique, interesting, and, I assume, relevant. I say “assume” because in my very limited knowledge of Haiti I am unclear what the letterforms are referencing. I imagine it has to do with the Creole writing but unfortunately the project is presented very poorly by Futurebrand, without any visual or verbal explanation for the logo or the identity elements, which also seem interesting but, yeah, it’s hard to be excited by things that could or could not have a meaning. It also seems like two different teams did things, with one doing the logo and patterns in a loose, spirited way and another applying them in a very corporate, stiff way. The headlines with the bar backgrounds are so out of place and the color palette went from a cool, relevant red to a dark blue and some random bright colors. It’s too bad, because there is something interesting about the logo and patterns but something got derailed along the way and the case study only helps in making it more lackluster.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_6dJ2D02ZwM/new_country_brand_for_haiti_by_futurebrand.php https://www.underconsideration.com/brandnew/archives/new_country_brand_for_haiti_by_futurebrand.php Mon, 05 Aug 2019 06:04:52 -0600 https://www.underconsideration.com/brandnew/archives/new_country_brand_for_haiti_by_futurebrand.php
Categories: News

Spotted: New Logo and Identity for Impelo by Clout

Tue, 08/06/2019 - 14:38
New Logo and Identity for Impelo by Clout Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZfDXwSF98P8/new_logo_and_identity_for_impelo_by_clout.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_impelo_by_clout.php Fri, 02 Aug 2019 11:41:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_impelo_by_clout.php
Categories: News

Linked: That Escalated Quickly

Tue, 08/06/2019 - 14:38
Posted on Brand New in 2018, Habito, a mortgage broker service, had a pretty nice, subdued identity... a new set of ads, though, are all kinds of whack. That Escalated Quickly Visit Link Posted on Brand New in 2018, Habito, a mortgage broker service, had a pretty nice, subdued identity... a new set of ads, though, are all kinds of whack. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Nh9U1nr5T0s/that_escalated_quickly.php https://www.underconsideration.com/brandnew/archives/that_escalated_quickly.php Fri, 02 Aug 2019 06:02:27 -0600 https://www.underconsideration.com/brandnew/archives/that_escalated_quickly.php
Categories: News

Noted: New Logo for Tour de France

Tue, 08/06/2019 - 14:38
(Est. 1903) "The Tour de France is an annual men's multiple stage bicycle race primarily held in France, while also occasionally passing through nearby countries. Like the other Grand Tours (the Giro d'Italia and the Vuelta a España), it consists of 21 day-long stages over “Chapeau?” New Logo for Tour de France

(Est. 1903) "The Tour de France is an annual men's multiple stage bicycle race primarily held in France, while also occasionally passing through nearby countries. Like the other Grand Tours (the Giro d'Italia and the Vuelta a España), it consists of 21 day-long stages over the course of 23 days. It 'is the world's most prestigious and most difficult bicycle race'. Traditionally, the race is held primarily in the month of July. While the route changes each year, the format of the race stays the same with the appearance of time trials, the passage through the mountain chains of the Pyrenees and the Alps, and the finish on the Champs-Élysées in Paris. The modern editions of the Tour de France consist of 21 day-long segments (stages) over a 23-day period and cover around 3,500 kilometres (2,200 mi). The race alternates between clockwise and counterclockwise circuits of France." (Wikipedia)

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Tour de France Before and after weirdly overlaid but helps see the differences. New logo in red stroke. New Logo for Tour de France Logo. New Logo for Tour de France Egan Bernal, from Colombia, celebrating on the winner's podium.

Opinion
No info on this one but we can assume the goal was to evolve the old logo, in use since 2002, into something more of something but without losing the principles of the old one. I’ll start this by saying that I do not follow Tour de France, never really cared for watching people on bikes, and have never liked the logo. BUT, I appreciate its equity, how recognizable it is, and how beneficial it is to maintain it. While I still do not like, at all, the new logo, the changes are beneficial for the most part. The “u” in “Tour” is bigger and easier to read; the “R” rider is more dynamic and reads a little bit better as an “R”; the “f” is less wonky; the next “r” is better too and echoes the other one; the “a” and the “n” are probably the biggest improvements in that they don’t look like the designer got tired of drawing letters; and moving the “de” to in between the two words is a much better read. Overall, the design looks as if it was put through a Nike-Swooshifying filter and makes the logo feel a little more contemporary. Still don’t like it tho.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TQMC_274M7Q/new_logo_for_tour_de_france.php https://www.underconsideration.com/brandnew/archives/new_logo_for_tour_de_france.php Fri, 02 Aug 2019 05:38:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_tour_de_france.php
Categories: News

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