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Updated: 31 min 34 sec ago

Spotted: New Name and Logo for Bolt

Mon, 03/11/2019 - 20:48
New Name and Logo for Bolt Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/F6WNJjK-czk/new_name_and_logo_for_bolt.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_bolt.php Mon, 11 Mar 2019 11:58:56 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_bolt.php
Categories: News

Linked: Stan Lee Marvel Studios Intro

Mon, 03/11/2019 - 14:48
As a tribute to Stan Lee, the most recent Marvel Studios' logo animation features footage of his cameo appearances instead of the studio's popular characters. [If you can not see a video here view this post on Brand New] Visit Link As a tribute to Stan Lee, the most recent Marvel Studios' logo animation features footage of his cameo appearances instead of the studio's popular characters. http://feedproxy.google.com/~r/ucllc/brandnew/~3/kWen4sm-8WM/stan_lee_marvel_studios_intro.php https://www.underconsideration.com/brandnew/archives/stan_lee_marvel_studios_intro.php Mon, 11 Mar 2019 06:45:13 -0600 https://www.underconsideration.com/brandnew/archives/stan_lee_marvel_studios_intro.php
Categories: News

Noted: New Logo for Avon

Mon, 03/11/2019 - 14:48
(Est. 1886) "Avon is the company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women. Avon, with nearly $9 billion in annual revenue, has products that are sold through 6 million active independent Avon Sales Representatives worldwide. “Ding, Dong…” New Logo for Avon

(Est. 1886) "Avon is the company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women. Avon, with nearly $9 billion in annual revenue, has products that are sold through 6 million active independent Avon Sales Representatives worldwide. Avon products include color cosmetics, skincare, fragrance, and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques."

Design by
N/A

Related links
Avon announcement on Twitter

Relevant quote
Meet our new logo! She represents fun, confidence & is the sign to go ahead and talk about all the important things — friends, love, life, laughter. She’s inspired by our heritage, but we’re shaking things up and putting a twist on the past — can you spot it?

Images (opinion after)

New Logo for Avon Logo history. I direct your attention to the 1970 version. New Logo for Avon Logo. Your browser does not support the video tag. Logo animation-ish.

Opinion
The old logo was fine… unmemorable and relatively generic but fine. I don’t think much about Avon and before looking up the before logo I wasn’t even sure what I was looking for but when I saw the 1970s version I totally remembered my mom’s Avon products. The new logo is a more dramatic interpretation of that old logo and given what a fairly drastic evolution from the most recent logo this is, I am very surprised that all Avon did to announce it was put out a single tweet. The new logo definitely demands attention with its bold weight and tilted-axis “O”. I am not entirely sure if I like it or dislike it but I do appreciate that the angle of the “O” matches the diagonals of the “A” and “V”. I understand that the “n” is a throwback to the 1970s logo but 1) I hate unicase and 2) an uppercase “N” with the angle matching the rest of the letters would have yielded perfect rhythm across all letter instead of ending with a kind of thump. Hard to tell what the goal of the redesign is, given that it’s just the logo for now, which, for now, mainly signals Avon trying to match the bold-spikey-serif trend. I also secretly wish they had rebooted the 1930s logo.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PMPV7C7gKKY/new_logo_for_avon.php https://www.underconsideration.com/brandnew/archives/new_logo_for_avon.php Mon, 11 Mar 2019 06:14:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_avon.php
Categories: News

Reviewed: New Logo and Identity for Onfido by Koto

Mon, 03/11/2019 - 14:48
Established in 2012, Onfido is a company developing identity verification software that uses artificial intelligence that "sorts true IDs from false, and then compares them against facial biometrics". With 250 technologists in offices across 6 countries, they power verification for more than 1,500 companies from “And you are…?” New Logo and Identity for Onfido by Koto

Established in 2012, Onfido is a company developing identity verification software that uses artificial intelligence that "sorts true IDs from false, and then compares them against facial biometrics". With 250 technologists in offices across 6 countries, they power verification for more than 1,500 companies from financial service companies, to marketplaces and communities, to gaming. Last month, Onfido introduced a new identity designed by London, UK-based Koto.

Over 1,500 businesses across four continents currently benefit from Onfido's technology. Their sheer breadth shows how online identity verification is becoming increasingly prevalent - everywhere from personal banking and car hire to airport security and online gaming. The logo is a simple visual representation of what lies at the heart of Onfido: human identity. It positively implies security whilst also feeling open and accessible. It's a confident and dynamic symbol that acts as a sign-off wherever it appears.Koto project page New Logo and Identity for Onfido by Koto Logo. Your browser does not support the video tag. Logo animation. Your browser does not support the video tag. Icon animation into different uses.

The old logo wasn't great but it wasn't too terrible. The checkmark in a gradient ring was decently done and it looked like something was verified, secured, or approved in some way -- if you saw that at the bottom of a log-in screen you'd be like "Sure, I trust you, you have a checkmark". The wordmark... I think they misunderstood the point of the "fi" ligature where typically the tittle of the "i" becomes part of the "f" but they had the right idea in spacing it all out. The new logo shifts the attention to the user, placing an abstract human figure in the icon in a surprisingly novel way by cropping the upper body inside an unexpected shape which then yielded four equally unexpected shapes that frame the dot inside. The asymmetry of the icon and the individual shapes is great, giving the icon a sense of motion. Given that the name is so... weird... I don't know if the icon can convey the same "approved"-ness that the old checkmark did but it's certainly a more engaging mark. The wordmark is pretty nice with the "f" adding a bit of personality.

New Logo and Identity for Onfido by Koto Guidelines. We worked with illustrator Nata Schepy and photographer Cat Garcia to bring a more human approach to identity. With Cat we built an extensive image library that works from more descriptive product experiences up to emotional team and customer portraits. Nata helped us bring the complex nature of an individual's digital identity to life. No photoshoot, however expansive, could deliver this key aspect of Onfido's near invisible tech and service.Koto project page Your browser does not support the video tag. Your browser does not support the video tag. Illustrations. New Logo and Identity for Onfido by Koto Logo with illustrations.

The illustrations are cool and I like how the shapes of the limbs sort of match the individual shapes in the logo and the small heads of the people also resemble the dot in the icon. They are a nice spin on the faceless-techie illustration trend.

New Logo and Identity for Onfido by Koto Typography in shapes. New Logo and Identity for Onfido by Koto Typography and photography.

The identity then uses Lota Grotesque inside a combination of holding shapes and accompanied by a few dingbats. I am not entirely sure what this is meant to communicate but I really like the resulting compositions, especially in the two applications below, where they make the text in the ads look as if it were a lighthearted encrypted code that needs to be deciphered. The color gradient poofs are an interesting way of adding another visual element to the identity.

New Logo and Identity for Onfido by Koto New Logo and Identity for Onfido by Koto Ads. New Logo and Identity for Onfido by Koto New Logo and Identity for Onfido by Koto Online presence. New Logo and Identity for Onfido by Koto Notebook and stickers. New Logo and Identity for Onfido by Koto Security badge.

Overall, there is a great pleasantness to this identity for a subject matter that is generally unexciting and uninviting.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7IwfvWEFRJ8/new_logo_and_identity_for_onfido_by_koto.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_onfido_by_koto.php Mon, 11 Mar 2019 05:02:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_onfido_by_koto.php
Categories: News

Spotted: New Logo for Gulf Oil

Fri, 03/08/2019 - 19:59
New Logo for Gulf Oil Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/368lHeRIwGo/new_logo_for_gulf_oil.php https://www.underconsideration.com/brandnew/archives/new_logo_for_gulf_oil.php Fri, 08 Mar 2019 10:56:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_gulf_oil.php
Categories: News

Linked: Tim 

Fri, 03/08/2019 - 16:59
One of the benefits of an iconic logo: Tim Cook changed his name on his Twitter account to Tim  -- rebus game strong -- after Trump addressed him by that full name at an American Workforce Policy Advisory Board meeting this week. Please keep Tim  Visit Link One of the benefits of an iconic logo: Tim Cook changed his name on his Twitter account to Tim  -- rebus game strong -- after Trump addressed him by that full name at an American Workforce Policy Advisory Board meeting this week. Please keep the comments free of Trump bashing; the intention of this post is to enjoy Tim Cook's gaiety at the situation and how this can be pulled off with the Apple logo -- if Richard Branson had been called Richard Virgin, this would be a whole other kind of story. http://feedproxy.google.com/~r/ucllc/brandnew/~3/3yJVeHvuyAA/tim.php https://www.underconsideration.com/brandnew/archives/tim.php Fri, 08 Mar 2019 06:13:48 -0600 https://www.underconsideration.com/brandnew/archives/tim.php
Categories: News

Noted: New Logo for Zulily done In-house

Fri, 03/08/2019 - 16:59
(Est. 2010) "Zulily is a retailer obsessed with bringing its customers special finds every day--all at incredible prices. Zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites “Roses are Red, Violets are Blue, ’lily is Purple” New Logo for Zulily done In-house

(Est. 2010) "Zulily is a retailer obsessed with bringing its customers special finds every day--all at incredible prices. Zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. Zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania."

Design by
In-house

Related links
Zulily press release

Relevant quote
In a historic first since Zulily launched in 2010, the brand reveals a refreshed logo and colors bringing to life its customer promise.

The new look and feel centers around two main changes. First, Zulily's in-house design team created a new logo that reflects the company's refreshed brand identity. The new logo is optimized for mobile shopping, a core part of the Zulily experience, as 72 percent of all Zulily orders are placed from mobile devices.

“Zulily’s brand personality has evolved: We want to set a tone and tenor where we are playful, energized, confident – and most of all, inclusive. We have an incredible opportunity in our next phase as a brand to really bring to life Zulily’s core specialty: The thrill of the find, where our customers shop a new store every day that leads to Zulily becoming a part of their daily habit.”

The second update is Zulily’s carefully vetted color palette, focused on two main colors: Discovery Purple, the main brand color, followed by the deeper Empowered Plum for use in support. The purple hues will be accented with Smart White, Rich Black and Daybreak Blue for a thoroughly modern approach that pops on digital channels. Purple, which is in the brand’s founding identity, has been made more vibrant in the redesign with its two main colors, in a nod to the company’s complex business model, expressing innovation, originality, creativity and visionary thinking. Accent colors add fun, intrigue, balance and sophistication.

Images (opinion after)

New Logo for Zulily done In-house Logo. New Logo for Zulily done In-house New Logo for Zulily done In-house Seattle Sounders FC and Seattle Reign FC jersey sponsorship.

Opinion
I had not heard of Zulily before I started receiving tips about it and given the relative large amount of tips I received, it seems I’m clearly not in the know. Not knowing about it, though, makes for a good exercise in trying to figure out what this is, based on the logo alone. The first time I saw the name and new logo was when the Seattle Sounders FC announced that Zulily would have jersey sponsorship rights. My first thought, and I mean no disrespect to either women or the designers behind this logo, was “Why is a feminine hygiene brand sponsoring men’s soccer?”. This was my gut reaction — blame it on preconceptions and graphic design stereotypes or blame it on the “lily” part of the name and delicate script lettering. Looking at the before and after logos, it’s somewhat clear that the target audience is women, so it has gotten that right then and now. The old one looked more serious and like it was trying to reach an older, more affluent demographic whereas the new one is more youthful and feels more accessible, which, after clicking through their site, makes more sense. The execution is okay… the “Z” could have probably been made bigger in part to be able to nestle the “u” more so that the “Z” didn’t look so detached but, overall, it’s an attractive script. As a logo, though, there is something off about it, it looks like lettering on a postcard, without the metaphorical weight necessary to be a logo. Or maybe I’m just overthinking it. That press release, tho… THAT is overthinking it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6--YfBDh5Zc/new_logo_for_zulily_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_zulily_done_in_house.php Fri, 08 Mar 2019 05:47:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_zulily_done_in_house.php
Categories: News

Reviewed: Friday Likes 279: From The Nineteen, von K, and Happy FB

Fri, 03/08/2019 - 13:59
No recurring theme or connecting thread this week, with projects from Moscow, Graz, and Stockholm. “From The Nineteen, von K, and Happy FB” Friday Likes 279

No recurring theme or connecting thread this week, with projects from Moscow, Graz, and Stockholm.

Soyka by The Nineteen

Сойка ("Soyka" phonetically, meaning "Jay" in Russian) is a restaurant in Yekaterinburg, Russia, combining flavors from South East Asia and China. From its stunning little building that looks like a tiny castle to its identity, designed by Moscow, Russia-based The Nineteen, there is a fun surrealism to it. A series of charming illustrations of jays and heavy foliage manage to capture the intent of the designers that is a "playful and juicy visual language that has a strong colonial times general asian flavour with a little Singapore accent" -- I would have never been able to put my finger on it but after reading their description it's, like, yes, it's exactly that. The detailed illustration style, textured typography, and general lack of white space add up to a rich, ornate, and unique design. See full project

Andy Wolf by von K Andy Wolf by von K

Andy Wolf is an eyewear company based in Hartberg, Austria, that designs, manufactures, and distributes a classy evolving selection of glasses. (Disclaimer: This identity is a bit old, 2016, but still looks fresh.) The italic logo, which existed before but in a different font and with a period, was updated by Graz, Austria-based von K, with a crisper font and changed the period to a comma, adding a bit of whimsy to it, looking like an unfinished, open thought. The applications have a minimalist aesthetic that make the logo with the comma stand out even more. A few instances, like the business cards and tote, have some more relatively intricate type layouts that add some visual texture to the applications. The "♥ YOU" detail goes a long way too. See full project

Åhléns by Happy FB Åhléns by Happy FB

Åhléns is a large retailer in Sweden, with more than 50 department stores across the country and a history that dates back to 1899. A recent update by Stockholm, Sweden-based Happy FB, takes the well-known logo and disassembles it in a playful jumble that can be rearranged to fit in different-shaped areas. The color palette of maroon, red, and pink is sophisticated but also feels a little rebellious somehow. I can't imagine any American department store looking like this so it's quite the more enjoyable knowing that this can happen in other parts of the world. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PMIAI-S4Xjo/friday_likes_279.php https://www.underconsideration.com/brandnew/archives/friday_likes_279.php Fri, 08 Mar 2019 05:19:57 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_279.php
Categories: News

Linked: Opening at MDG

Fri, 03/08/2019 - 01:58
Position: Senior Designer (Branding) at MDG in New York, NY. Opening at MDG Visit Link Position: Senior Designer (Branding) at MDG in New York, NY. http://feedproxy.google.com/~r/ucllc/brandnew/~3/JkD6kF8zB1E/opening_at_mdg.php https://www.underconsideration.com/brandnew/archives/opening_at_mdg.php Thu, 07 Mar 2019 16:22:08 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_mdg.php
Categories: News

Spotted: New Logo for Diving Plongeon Canada by Godzspeed

Thu, 03/07/2019 - 19:58
New Logo for Diving Plongeon Canada by Godzspeed Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TGXmevsHCYY/new_logo_for_diving_plongeon_canada_by_godzspeed.php https://www.underconsideration.com/brandnew/archives/new_logo_for_diving_plongeon_canada_by_godzspeed.php Thu, 07 Mar 2019 10:14:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_diving_plongeon_canada_by_godzspeed.php
Categories: News

Spotted: New Logo and Identity for Trip.com done In-house

Thu, 03/07/2019 - 19:58
New Logo and Identity for Trip.com done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/g4WqgO9OTxw/new_logo_and_identity_for_tripcom_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tripcom_done_in_house.php Thu, 07 Mar 2019 10:10:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tripcom_done_in_house.php
Categories: News

Linked: "Metallic" Writing

Thu, 03/07/2019 - 16:58
A 9-year-old friend of my daughter was recently wearing a Metallic "...And Justice for All" t-shirt and I wondered if she knew who or what Metallica was. This video, making the internet rounds, sort of confirms my suspicion that maybe she just liked the "Metallic"

“I keep seeing so many tops with this ‘metallic’ writing on it” pic.twitter.com/YlD1rCEjdF

— Daniel Holland (@DannyDutch) March 4, 2019 [If you can not see a video here view this post on Brand New] Visit Link A 9-year-old friend of my daughter was recently wearing a Metallic "...And Justice for All" t-shirt and I wondered if she knew who or what Metallica was. This video, making the internet rounds, sort of confirms my suspicion that maybe she just liked the "Metallic" writing. http://feedproxy.google.com/~r/ucllc/brandnew/~3/HHFg--ECmD4/metallic_writing.php https://www.underconsideration.com/brandnew/archives/metallic_writing.php Thu, 07 Mar 2019 06:15:22 -0600 https://www.underconsideration.com/brandnew/archives/metallic_writing.php
Categories: News

Noted: New Logo and Identity for Rackspace by Havas

Thu, 03/07/2019 - 16:58
(Est. 1998) "Rackspace is modernizing IT in today's multi-cloud world. By delivering IT as a service, we help customers of all industries, sizes and locations, across private and public sectors, realize the power of digital transformation without the complexity and expense of managing it on “Rack ’em Up” New Logo and Identity for Rackspace by Havas

(Est. 1998) "Rackspace is modernizing IT in today's multi-cloud world. By delivering IT as a service, we help customers of all industries, sizes and locations, across private and public sectors, realize the power of digital transformation without the complexity and expense of managing it on their own. Our comprehensive portfolio of managed services across applications, data, security and infrastructure on the world's leading public and private cloud platforms enables us to provide unbiased expertise. Rackspace has been honored by Fortune, Forbes, Glassdoor and others as one of the best places to work."

Design by
Havas

Related links
Rackspace's CMO blog post

Relevant quote
No, your eyes are not deceiving you, the new logo is the old logo without the icon — nicknamed, fyi, “Fanatiguy” — and in red. The old icon was cheesy but recognizable. It’s not like you see Rackspace marketing all over the place but in my comings and goings on the internet I have seen it plenty. It’s not a huge loss but I’m sure it required plenty of meetings to decide to stop using it. In its place, the lowercase “r” from the wordmark becomes the hero. As bold as this one is, I don’t think lowercase “r”s were ever meant to be heroes. I’ll admit that in its use with photography, where it looks oversize, it’s almost convincing but when you see it on the signage it looks fairly weak. The wordmark wasn’t great to begin with but in a sea of geometric sans serifs this Myriad-esque bold italic feels surprisingly different. Overall, this isn’t an amazing identity by any means but there is some potential here if they used less generic stock photo and footage and perhaps found some more interesting supporting typography than the generic light techie font used in the video.

Images (opinion after)

New Logo and Identity for Rackspace by Havas Logo. New Logo and Identity for Rackspace by Havas New Logo and Identity for Rackspace by Havas "Skyline" "r" treatments. New Logo and Identity for Rackspace by Havas Shapes. New Logo and Identity for Rackspace by Havas Signage, before and after. New Logo and Identity for Rackspace by Havas Signage. Brand video.

Opinion
No, your eyes are not deceiving you, the new logo is the old logo without the icon — nicknamed “Fanatiguy”, fyi — and in red. The old icon was cheesy but recognizable. It’s not that you see Rackspace marketing all over the place but in my comings and goings on the internet I have seen it plenty. It’s not a huge loss but I’m sure it required plenty of meetings to decide to stop using it. In its place the lowercase “r” from the wordmark becomes the hero. As bold as it is, I don’t think lowercase “r”s were ever meant to be heroes. I’ll admit that in its use with photography, where it looks oversize, it’s almost convincing but when you see it on the signage it looks fairly weak. The wordmark wasn’t great to begin with but in a sea of geometric sans serifs this Myriad-esque bold italic feels surprisingly different. Overall, this isn’t an amazing identity by any means but there is some potential here if they used less generic stock photo and footage and perhaps found some more interesting supporting typography than the generic light techie font used in the video.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/zYDVIekpFfs/new_logo_and_identity_for_rackspace_by_havas.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rackspace_by_havas.php Thu, 07 Mar 2019 05:48:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rackspace_by_havas.php
Categories: News

Reviewed: New On-air Look for TeenNick by Trollbäck+Company

Thu, 03/07/2019 - 13:58
Launched as its own channel in 2009 (although debuting as a programming block in 2002), TeenNick is Nickelodeon's sister channel dedicated to teenagers. A part of Viacomo, TeenNick offers a mix of original programming, Nickelodeon-produced series, and feature films. Recently, TeenNick introduced a new on-air “Between Types” New On-air Look for TeenNick by Trollbäck+Company

Launched as its own channel in 2009 (although debuting as a programming block in 2002), TeenNick is Nickelodeon's sister channel dedicated to teenagers. A part of Viacomo, TeenNick offers a mix of original programming, Nickelodeon-produced series, and feature films. Recently, TeenNick introduced a new on-air look designed by New York, NY-based Trollbäck+Company.

A couple of notes before beginning: 1) There is no logo change in this post and no usual applications... it's just the on-air package. 2) All the videos below are set to auto-play and loop but you might want to eventually pause them to read... I figured the motion overdose at first glance was apt given the target audience.

Everything is "in between" -- and that's something to be celebrated. Our design strategy for the TeenNick rebrand began with interviews with real-world teens and pre-teens, and experiments with all of the in-between moments in kids' lives, both within the TeenNick universe and the day-to-day lives of its audience. It's a universe where the modernity of the Internet meets the weirdness of real life in a way that feels tactile, original, and totally authentic to a Gen Z audience.Trollbäck+Company project page Your browser does not support the video tag. Your browser does not support the video tag. Bumpers with real kids.

One of the things that stood out for me in this project is the use of custom live footage of teenagers that are not the actors of the shows yet, as you will see in the final on-air package at the end, it's sometimes hard to tell what's a show and what's the new footage as they complement each other very well. Some of the casting is spot on... The kids in the video directly above have the charming kind of awkwardness of teenagers that is often hard to capture as a marketing ploy. (The two teenagers in the video on top are a little too cool but I was never a cool teenager, so what do I know?).

We pulled inspiration from both analog (old-school public theater brochures, Insta- style filters) and digital (internet swipes, scrolls and pop-ups), reinforcing the concept of being "in between" two worlds. Type stretches, squishes, pulls and respond to on-air imagery across the network's bumpers, IDs, endpages. Loopable vector icons can be dropped in anywhere to add playfulness to any animation or video. We also created a super-dynamic live nav framework to bring a sense of immediacy, play, and online freshness to the network that is then carried through across the network's social and digital touchpoints.Trollbäck+Company project page Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Show bumpers. Promo for various shows. Your browser does not support the video tag. Logo pattern. On-air package.

The concept of "in-between" is nicely visualized through the on-air package's main behavior of type and images that stretch dramatically as they push and pull from one side to another as well as in the transition-by-repetition sort of effect. Add to those behaviors a high speed that makes a 40-year-old's pressure rise and you got yourself the perfect energy for teenagers. There is also a pretty cool burst-photo effect of the kids that adds variety to the system. The various type treatments are a little trendy if you follow the Brutalist trends in graphic design but deployed on a mainstream channel, they are sure to make an impact. I also like the liberties taken with the logo and how it's equally stretched in extreme ways.

I am far from the target audience but I feel like this is one of the most authentic branding approaches geared towards teenagers that I have seen. It doesn't come across as pandering or out of touch by trying to be cool, it just sort of is by channeling some of that bottled-up teenager energy and letting it burst through in slightly awkward ways.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nH9yyGxSmxU/new_on_air_look_for_teennick_by_trollback_and_company.php https://www.underconsideration.com/brandnew/archives/new_on_air_look_for_teennick_by_trollback_and_company.php Thu, 07 Mar 2019 04:44:32 -0600 https://www.underconsideration.com/brandnew/archives/new_on_air_look_for_teennick_by_trollback_and_company.php
Categories: News

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