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Updated: 2 hours 38 min ago

Announced: No Posts Until June 17

Tue, 06/18/2019 - 21:31
No posts from this Monday, June 3, until Monday, June 17, as I will be on family vacation in Hawaii (I mention it not to brag but to explain the pineapple in the image). There is a small chance I will post on June 11, “Reviewer on Vacation” No Posts Until June 17

No posts from this Monday, June 3, until Monday, June 17, as I will be on family vacation in Hawaii (I mention it not to brag but to explain the pineapple in the image). There is a small chance I will post on June 11, 12, and 13 between vacation and a trip to New York to speak at Typographics but it will depend on jet lag and how much email there is to answer. (Photo by Caleb Vandenheuvel on Unsplash.)

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vP9QrWeYdNU/no_posts_until_june_17.php https://www.underconsideration.com/brandnew/archives/no_posts_until_june_17.php Mon, 03 Jun 2019 19:50:44 -0600 https://www.underconsideration.com/brandnew/archives/no_posts_until_june_17.php
Categories: News

Noted: New Logo and Identity for Eyebeam by Mother Design

Tue, 06/18/2019 - 21:31
(Est. 1998) "Technology's effect on our future is always changing and difficult to understand. Through exploratory process and emotionally compelling output, Eyebeam believes that artists can help us visualize and realize a more just future. Eyebeam provides both space and support for a community of “Not A Sight for Sore Eyes” New Logo and Identity for Eyebeam by Mother Design

(Est. 1998) "Technology's effect on our future is always changing and difficult to understand. Through exploratory process and emotionally compelling output, Eyebeam believes that artists can help us visualize and realize a more just future. Eyebeam provides both space and support for a community of diverse, justice-driven artists. Our annual residency program, highly engaged community of alumni, advanced tools and resources, and shows and events help our artists bring their work to life and out into the world. Eyebeam enables people to think creatively and critically about technology's effect on society, with the mission of revealing new paths toward a more just future for all."

Design by
Mother Design (New York, NY)

Related links
Mother Design project page

Relevant quote
What we learned was a powerful, but challenging, provocation: being a part of Eyebeam feels like “being inside of the internet”, but also uniquely communal because of the diverse family of artists and advocates that cross paths within the organization. Eyebeam is a conduit; a platform and a container for an infinite number of outcomes and initiatives. This combination of futuristic exploration with connection and humanity was our key inspiration point for an entirely new visual identity system for Eyebeam.

Our visual identity is a reflection of these tension points. The technical and the human, predictable and unpredictable, all referencing the collisions of disciplines, perspectives, and issues that Eyebeam explores every day.

Images (opinion after)

New Logo and Identity for Eyebeam by Mother Design Logo. Your browser does not support the video tag. Logo flexibility. Your browser does not support the video tag. New Logo and Identity for Eyebeam by Mother Design Logo animations. New Logo and Identity for Eyebeam by Mother Design Custom typeface. New Logo and Identity for Eyebeam by Mother Design Type treatments. Your browser does not support the video tag. Stuff. New Logo and Identity for Eyebeam by Mother Design Framing device. Your browser does not support the video tag. Layout grid. Your browser does not support the video tag. Digital posters. New Logo and Identity for Eyebeam by Mother Design Book. New Logo and Identity for Eyebeam by Mother Design Buttons. New Logo and Identity for Eyebeam by Mother Design Tote. New Logo and Identity for Eyebeam by Mother Design Logo-as-window treatment. Hahaha. Get it?

Opinion
The old logo was extra ugly with some stubby slab serifs attached haphazardly and inconsistently to a bland sans serif. The new logo shoehorns every letter into a square, which means really big “E”s and really small “A” and “Y”. The “M” is a rotated “E” so you know this thing means rebellious business. It’s not particularly pleasant but it doesn’t have any intention to be. It does manage to convey the pent up energy that Eyebeam aims to foster and it explodes into a logo that expands and contracts with quick, kinetic energy as the “E”s and the “B” stretch back and forth. It’s cool and entertaining. For a while. Both in this post and in going through their website and social media it ends up being a little repetitive and tiresome, at times distracting from the content. No doubt, though, it certainly brings attention to the content, which I am guessing is the main goal, in which case, you got my attention.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sxpsZoN-Xdg/new_logo_and_identity_for_eyebeam_by_mother_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_eyebeam_by_mother_design.php Fri, 31 May 2019 12:45:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_eyebeam_by_mother_design.php
Categories: News

Reviewed: Friday Likes 289: From Un Barco, Mubien, and AURG Studio

Tue, 06/18/2019 - 21:31
A range of quirky, sturdy, and crisp projects with work from Buenos Aires, Carlsbad, and Seoul, respectively. “From Un Barco, Mubien, and AURG Studio” Friday Likes 289

A range of quirky, sturdy, and crisp projects with work from Buenos Aires, Carlsbad, and Seoul, respectively.

Rompotodo by Un Barco Rompotodo by Un Barco

Rompotodo ("Ibreakeverything" in English) is a boutique, handmade ceramic business in Buenos Aires, Argentina, that makes everyday items like salt shakers, coasters, cannabis pipes, and other knickknacks. The identity, designed by local firm Un Barco, checks off a lot of hipster-y treatment boxes -- random floating eye, curled serpent, badges, awkward type arrangements, and multiple logos -- but it's hard to not enjoy it. The gold, orange, and kraft-box-brown color palette is great and all the elements are very nicely executed and once you see how eyes, cats, serpents, and other mystical flotsam and jetsam adorn Rompotodo's products, the identity isn't as gratuitous as it comes off at first glance. I also like all the different "soft" materials like the tissue paper and wax bags, which serve as a great canvas for all the graphic stuff. See full project

Workshop Built Inc. by Mubien Workshop Built Inc. by Mubien

Workshop Built Inc. is a "growth agency, helping to grow business through systems, branding, marketing and sales" based in Carlsbad, CA. The identity, designed by the local office of Mubien (who is a part of Workshop Built Inc.), puts the work and built in Workshop Built Inc. with a combination of a bad-ass serif and a slick sans serif all produced in stunning selections of paper, finished off in Mubien's own, in-house printing studio. The whole case study is pretty impressive. See full project

SPRX by AURG Studio SPRX by AURG Studio

SPRX is -- sorry, I couldn't find a link for it but the whole thing looks too real to be fake -- is, reportedly, a diet-management and health-supplement brand offering different kids of pills and powders, possibly in Seoul, South Korea, where AURG Studio, who designed the packaging, is based. Lots of conjecture, I know, but to make up for it is a lovely packaging system with a lot of white space and pastel colors that, if nothing else, will sooth your calories into peaceful bliss. You will see a range of diagonal tick marks and they are meant to be curly quotes so that the packaging can say things to you. The product names, on the boxes and individual packets, are all framed within the quotes -- kind of hard to pick up on them without being told but now you've been told. The primary use of italic type (for the Latin text) is unexpected and looks quite nice. Overall, 10/10 would dissolve in my water. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FnMX40NYGDc/friday_likes_289.php https://www.underconsideration.com/brandnew/archives/friday_likes_289.php Fri, 31 May 2019 11:08:41 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_289.php
Categories: News

Spotted: New Logo for Sault Ste. Marie by Scott Thornley + Company

Tue, 06/18/2019 - 21:31
New Logo for Sault Ste. Marie by Scott Thornley + Company Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NW1qFOuXBO0/new_logo_for_sault_ste_marie_by_scott_thornley_company.php https://www.underconsideration.com/brandnew/archives/new_logo_for_sault_ste_marie_by_scott_thornley_company.php Thu, 30 May 2019 15:28:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_sault_ste_marie_by_scott_thornley_company.php
Categories: News

Spotted: New Logo for Candlewood Suites by Stag & Hare

Tue, 06/18/2019 - 21:31
New Logo for Candlewood Suites by Stag & Hare Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/R_nLIBbQY9g/new_logo_for_candlewood_suites.php https://www.underconsideration.com/brandnew/archives/new_logo_for_candlewood_suites.php Thu, 30 May 2019 15:19:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_candlewood_suites.php
Categories: News

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