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Reviewed: New Logo and Identity for National Open Youth Orchestra by Fiasco Design

Thu, 03/28/2019 - 11:43
Established in 2018, National Open Youth Orchestra (NOYO) is the world's first disabled-led youth orchestra that promotes musical excellence by empowering disabled and non-disabled musicians aged 11 to 25 to train and perform together. Based in Bristol, UK, NOYO is an initiative of Open Up “Graphic Fountain of Youth” New Logo and Identity for National Open Youth Orchestra by Fiasco Design

Established in 2018, National Open Youth Orchestra (NOYO) is the world's first disabled-led youth orchestra that promotes musical excellence by empowering disabled and non-disabled musicians aged 11 to 25 to train and perform together. Based in Bristol, UK, NOYO is an initiative of Open Up Music, a charity founded in 2007 with the mission to make orchestras accessible to young disabled people. The NOYO ensemble is currently training and practicing with first performances scheduled for 2020. Recently, the organization introduced a new identity designed by Bristol-based Fiasco Design.

We worked in collaboration with the team at NOYO to create a system that allows their members to compose bespoke icons, that in turn feed into on and offline applications, putting the young people at the heart of the organisation's branding.

We devised a grid system along with a number of coloured, cut-out shapes. During a series of workshops the young people were asked to place the shapes into the grid in any arrangement they wished. The results were then photographed and digitised to create a suite of unique icons.Fiasco Design project page New Logo and Identity for National Open Youth Orchestra by Fiasco Design Translucent shapes and grid to make compositions. Your browser does not support the video tag. Kids making the compositions. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Some of the original compositions. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Icon variations. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Logo.

The old logo had the right idea -- even though it took me a few glances to understand what that idea was -- by aligning all the "O"s into a column but that left the rest of the alignment in major disarray. With some kerning (or easier yet, a monospace font) this could have been resolved into a more decent wordmark. Still, it looked too serious and stuffy. Even without the explanation and backstory, the new logo instantly feels more youthful and joyful and the icons -- even if undecipherable or seemingly random -- do pay off with the words "Open" and "Youth" in the name. Once you know the backstory, this is pretty great, heartwarming, and difficult to dislike (not that there is much to dislike). The individual icon compositions are different levels of interesting and not interesting but as a collection they convey rhythm, collaboration, and uniqueness. The simple wordmark is a good, elegant complement.

These bespoke icons are then combined with an accessible, easy-to-read font - designed for people with learning disabilities, and a vibrant colour palette to create an expressive, playful visual identity that reflects the organisations creative side.Fiasco Design project page New Logo and Identity for National Open Youth Orchestra by Fiasco Design Guidelines. New Logo and Identity for National Open Youth Orchestra by Fiasco Design New Logo and Identity for National Open Youth Orchestra by Fiasco Design Business cards. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Notebooks.

The icons work fine on the logo but they are much better when used large and cropped as the main application visuals with the light wordmark on its own as the more serious endorsement signature. The secondary font, Fontsmith's FS Me, works well in combination with the two main elements. I like how they managed to go with a multi-color approach yet it doesn't feel trendy or annoying.

New Logo and Identity for National Open Youth Orchestra by Fiasco Design Posters. New Logo and Identity for National Open Youth Orchestra by Fiasco Design New Logo and Identity for National Open Youth Orchestra by Fiasco Design New Logo and Identity for National Open Youth Orchestra by Fiasco Design Ads. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Tote.

Overall, this is a thoughtful approach that helps support the organization's empowerment mission by giving the kids the opportunity to shape how it presents itself, all while being visually enthusiastic and energetic.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/C9t8Ff25EgA/new_logo_and_identity_for_national_open_youth_orchestra_by_fiasco_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_national_open_youth_orchestra_by_fiasco_design.php Thu, 28 Mar 2019 04:57:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_national_open_youth_orchestra_by_fiasco_design.php
Categories: News

Spotted: New Logo and Identity for Duscholux by Vetica Group

Wed, 03/27/2019 - 20:42
New Logo and Identity for Duscholux by Vetica Group Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Fv_ERqXAlEA/new_logo_and_identity_for_duscholux_by_vetica_group.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_duscholux_by_vetica_group.php Wed, 27 Mar 2019 12:18:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_duscholux_by_vetica_group.php
Categories: News

Spotted: New Logo and Identity for zenGo by Parenti Design

Wed, 03/27/2019 - 20:42
New Logo and Identity for zenGo by Parenti Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/P_vuABUn7CA/new_logo_and_identity_for_zengo_by_parenti_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zengo_by_parenti_design.php Wed, 27 Mar 2019 12:10:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zengo_by_parenti_design.php
Categories: News

Linked: Pop goes POPS

Wed, 03/27/2019 - 14:42
The competition to redesign the logo of New York City's Privately Owned Public Spaces (POPS) initiative garnered more than 600 submissions from over 50 countries. Enjoy! (Voting closes April 2.) Pop goes POPS Visit Link The competition to redesign the logo of New York City's Privately Owned Public Spaces (POPS) initiative garnered more than 600 submissions from over 50 countries. Enjoy! (Voting closes April 2.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/861sTf5_kUs/pop_goes_pops.php https://www.underconsideration.com/brandnew/archives/pop_goes_pops.php Wed, 27 Mar 2019 06:12:01 -0600 https://www.underconsideration.com/brandnew/archives/pop_goes_pops.php
Categories: News

Noted: New Logo for State of Colorado done In-house

Wed, 03/27/2019 - 14:42
"Colorado, a western U.S. state, has a diverse landscape of arid desert, river canyons and snow-covered Rocky Mountains, which are partly protected by Rocky Mountain National Park. Elsewhere, Mesa Verde National Park features Ancestral Puebloan cliff dwellings. Perched a mile above sea level, Denver, Colorado's “Everything but the Kitchen Sink” New Logo for State of Colorado done In-house

"Colorado, a western U.S. state, has a diverse landscape of arid desert, river canyons and snow-covered Rocky Mountains, which are partly protected by Rocky Mountain National Park. Elsewhere, Mesa Verde National Park features Ancestral Puebloan cliff dwellings. Perched a mile above sea level, Denver, Colorado's capital and largest city, features a vibrant downtown area." This logo is for the state of Colorado and its government.

Design by
In-house

Related links
The Denver Post story
2013 Brand New Review

Relevant quote
The tree evokes Colorado’s natural resources and spirit, red symbolizes Colorado’s red soil/rocks, yellow shows our sunshine and wheat of the plains, dual peaks represent the mountains in our state, blue base represents water-our most important resource

Images (opinion after)

New Logo for State of Colorado done In-house Logo.

New brand, who this? #copolitics pic.twitter.com/o1hhu6yxW8

— Jared Polis (@GovofCO) March 26, 2019 Colorado's Governor presenting the new logo.

Opinion
Nice to see our Colorado readership in action yesterday — lots of tips received! The old logo had financial controversy around it with a reported cost of $2.4 million which obviously is not what anyone paid for the logo itself but was part of a major statewide economic-development plan by Colorado’s former governor, John Hickenlooper. I mention this because part of the rhetoric about the new logo is that it is costing the state zero dollars. I liked the old logo, I think it was an effective symbol contained in a small, serviceable shape with the snow-peaked mountain conveying enough about what makes Colorado Colorado to be a proper representative. But, clearly, a single mountain wasn’t enough and the new logo has a tree, two mountains, a sun, water, and, probably out of decency, does not include a marijuana leaf. The problem isn’t so much the inclusion of all these things — although, well, yeah, it’s a problem — but the relationship between them, particularly the tree… which overshadows and steals the thunder of both the “C” and the mountains, which I think express Colorado better than a giant Christmas tree. They left the wordmark alone so I guess that’s fine. Another thing the old logo got right was that it was a single color and could easily be applied anywhere whereas this new logo has 8 colors and I can’t imagine the single-color version of this being remotely good. It may have not cost the state any money now but it will cost them loss of equity and increase in confusion as the two logos live side by side for 3 to 5 years until someone realizes what a pain it is to use this logo and have to redesign it and start all over again.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/u8aekpqi8L0/new_logo_for_state_of_colorado_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_state_of_colorado_done_in_house.php Wed, 27 Mar 2019 05:48:33 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_state_of_colorado_done_in_house.php
Categories: News

Reviewed: New Name, Logo, and Identity for Apostrophe by Character

Wed, 03/27/2019 - 11:42
Established in 2012 (originally as YoDerm), Apostrophe is a telemedicine platform focusing on dermatology, offering online access to board-certified dermatologists that provide prescriptions fulfilled and delivered by the service, helping customers avoid going to a pharmacy to pick them up. Focusing on skin, eyelashes, and “Treat Yo’ Self” New Name, Logo, and Identity for Apostrophe by Character

Established in 2012 (originally as YoDerm), Apostrophe is a telemedicine platform focusing on dermatology, offering online access to board-certified dermatologists that provide prescriptions fulfilled and delivered by the service, helping customers avoid going to a pharmacy to pick them up. Focusing on skin, eyelashes, and hair and working directly with manufacturers to negotiate lower prices, Apostrophe delivers its own line of branded products to the majority of states in the U.S.. With the recent name change, Apostrophe introduced a new identity designed by San Francisco, CA-based Character.

Formerly called YoDerm, we renamed the company Apostrophe, a symbol that embodies ownership. The name signifies a company dedicated to providing patients with that feeling that they own their skin concerns and are provided treatments on their own terms.

When designing Apostrophe's logo, we were inspired by the idea of fluidity--both a subtle nod to patients' movement forward but also underlining of Apostrophe's easily-applied creams, liquids, and substrates. A custom logotype was built and crafted from scratch. The letterforms take their roots from the typefaces of the Renaissance but with a twist of modernism by being a sans serif.Character project page New Name, Logo, and Identity for Apostrophe by Character Logo.

When it comes to anything healthcare-related I prefer for things to not include "Yo" in their name -- it was cool when Yo! MTV Raps did it but I believe that was its best-case use. Nonetheless, having "derm" in there made it very clear what it was about. The new name is a little random for me and it's a bit of a stretch to apply it to a dermatology brand but, hey, disrupters gonna disrupt and giving the prescriptive service a lifestyle moniker is as wrong as it is right.

The new logo is nice, in an elegant high-contrast sans serif and a custom "A" with a hidden apostrophe. I keep wanting to see the apostrophe higher on the logo as opposed to down on the baseline but maybe I'm taking it too literally? The approach yields an interesting "A" but there is definitely a lack of apostrophe-ness to the logo. Seeing the "r", I wonder if maybe that was a better place for a quirky apostrophe. Still, this is a logo I could see in the skincare cases at a nice department store.

New Name, Logo, and Identity for Apostrophe by Character Quotes-to-logo animation. The color palette is designed to feel fresh, clean and pure, but balanced with an element of technicality and precision. The selection of neutral grays creates a foundation in technology, while the mint palette creates a fresh feeling of clarity, transparency, and optimism.Character project page New Name, Logo, and Identity for Apostrophe by Character New Name, Logo, and Identity for Apostrophe by Character Guidelines. Skin and hair conditions don't discriminate, and neither does Apostrophe's services. Apostrophe is building a skin and hair care company that services all people--not just a select few. It was this same culture, which celebrates difference--not--sameness, that informed Character's approach to photography and illustration approach.

The illustration style is sophisticated, gender-neutral, an approach that emphasizes the diversity of Apostrophe's audience; both men and women are illustrated with details that make them more distinct such as various hairstyles and skin tones. The photography is grounded in the optimal relationship between patients and doctors -- being seen, heard, and understood. Subjects are real people who are interacting with their environments candidly, with an uplifting, welcoming attitude.Character project page New Name, Logo, and Identity for Apostrophe by Character Photography style. New Name, Logo, and Identity for Apostrophe by Character Illustration style.

Both photography and illustrations are enjoyable and within the current trends for both. I like how they were able to unify the pastel backgrounds and light-colored clothing in both.

New Name, Logo, and Identity for Apostrophe by Character Welcome kit. New Name, Logo, and Identity for Apostrophe by Character Brochure. New Name, Logo, and Identity for Apostrophe by Character Posters.

Print applications are alright, with a simple approach and good mix of photography, products, color blocks, and white blocks for content. The use of Maax in its light weight gives the identity a useful clinical aesthetic.

New Name, Logo, and Identity for Apostrophe by Character Instagram presence. New Name, Logo, and Identity for Apostrophe by Character New Name, Logo, and Identity for Apostrophe by Character New Name, Logo, and Identity for Apostrophe by Character New Name, Logo, and Identity for Apostrophe by Character New Name, Logo, and Identity for Apostrophe by Character New Name, Logo, and Identity for Apostrophe by Character Packaging.

The packaging is the best thing about the project, achieving a good balance of looking like prescription medicine with good taste. The bursts of color against the larger blocks of white with the logo in them make for a great contrast and the informational typography is quite nice -- which makes me think that that vibe would be a nice addition to the print applications. Overall, this identity makes online dermatology feel more trustworthy and its packaging feel like you are getting quality treatment and not just off-brand ointments from somewhere mysterious overseas.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PWexO45LrdI/new_name_logo_and_identity_for_apostrophe_by_character.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_apostrophe_by_character.php Wed, 27 Mar 2019 04:42:34 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_apostrophe_by_character.php
Categories: News

Spotted: New Logo and Identity for Central BBQ by Loaded For Bear

Tue, 03/26/2019 - 20:42
New Logo and Identity for Central BBQ by Loaded For Bear Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/W7zGd78KJ1A/new_logo_and_identity_for_central_bbq_by_loaded_for_bear.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_central_bbq_by_loaded_for_bear.php Tue, 26 Mar 2019 12:56:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_central_bbq_by_loaded_for_bear.php
Categories: News

Spotted: New Logo for Parc Jean-Drapeau

Tue, 03/26/2019 - 20:42
New Logo for Parc Jean-Drapeau Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/0xtsQqmQr2I/new_logo_for_parc_jean_drapeau.php https://www.underconsideration.com/brandnew/archives/new_logo_for_parc_jean_drapeau.php Tue, 26 Mar 2019 12:52:09 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_parc_jean_drapeau.php
Categories: News

Noted: New Logo and Identity for DDB done In-house and with Ian Brignell

Tue, 03/26/2019 - 17:41
(Est. 1949) "DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies (revenues US$12.69B according to Advertising Age in April 2008). The international advertising networks “What’s Old is New Again” New Logo and Identity for DDB done In-house and with Ian Brignell

(Est. 1949) "DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies (revenues US$12.69B according to Advertising Age in April 2008). The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the worldwide holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide." (Wikipedia)

Design by
In-house: DDB North America
Ian Brignell (Toronto, Canada)

Related links
Campaign Live story

Images (opinion after)

New Logo and Identity for DDB done In-house and with Ian Brignell Original DDB logo. New Logo and Identity for DDB done In-house and with Ian Brignell Logo. New Logo and Identity for DDB done In-house and with Ian Brignell Underlying grid. Sigh. New Logo and Identity for DDB done In-house and with Ian Brignell Wordmark. New Logo and Identity for DDB done In-house and with Ian Brignell Logo as window. New Logo and Identity for DDB done In-house and with Ian Brignell Business cards. New identity presentation.

Opinion
The old logo was fine… bland but fine. The degree mark has always made me confuse DDB with BBDO, another worldwide ad agency, because it’s so prominent and almost reads like an “O”. The new logo uses the agency’s original logo as a basis, with two “D”s stacked to make a “B”. I don’t think the original logo was that great but it was a little clearer that it was two “D”s, whereas the new one it’s really hard to read the two shapes as “D”s — I mean, it’s not hard-hard, it’s just not obvious because the “B” shape is so pronounced. Concept aside, it’s an okay logo… kind of clunky and too tall but it’s fine. The logo-as-window stuff is as unoriginal as it gets and makes the identity look very dated. The wordmark part is fine too… it has an FF Meta-esque vibe but with a wider structure that’s kind of interesting. The one straight-up application — the business cards — does look decent and the tall-ness of the logo plays well there but that’s about the nicest thing I have to say. The motion stuff in the video is a little lame and, again, feels dated somehow… like 1990s ideas with 2019 technology. Overall, my expectations of how identity plays out in the advertising world are met — which is to say, they are not high.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Y0GRY2ECDTE/new_logo_and_identity_for_bbd_done_in_house_and_with_ian_brignell.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bbd_done_in_house_and_with_ian_brignell.php Tue, 26 Mar 2019 05:44:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bbd_done_in_house_and_with_ian_brignell.php
Categories: News

Linked: Generator Fail

Tue, 03/26/2019 - 14:41
To mark the 25th anniversary of Pantera's Far Beyond Driven album, the band issued a logo generator to recreate the look of their cover and it's the least bit metal. Generator Fail Visit Link To mark the 25th anniversary of Pantera's Far Beyond Driven album, the band issued a logo generator to recreate the look of their cover and it's the least bit metal. http://feedproxy.google.com/~r/ucllc/brandnew/~3/XMbkyuEN_mI/generator_fail.php https://www.underconsideration.com/brandnew/archives/generator_fail.php Tue, 26 Mar 2019 06:10:51 -0600 https://www.underconsideration.com/brandnew/archives/generator_fail.php
Categories: News

Noted: New Logo and Identity for BBD done In-house and with Ian Brignell

Tue, 03/26/2019 - 14:41
(Est. 1949) "DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies (revenues US$12.69B according to Advertising Age in April 2008). The international advertising networks “What’s Old is New Again” New Logo and Identity for BBD done In-house and with Ian Brignell

(Est. 1949) "DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies (revenues US$12.69B according to Advertising Age in April 2008). The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the worldwide holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide." (Wikipedia)

Design by
In-house: DDB North America
Ian Brignell (Toronto, Canada)

Related links
Campaign Live story

Images (opinion after)

New Logo and Identity for BBD done In-house and with Ian Brignell Original DDB logo. New Logo and Identity for BBD done In-house and with Ian Brignell Logo. New Logo and Identity for BBD done In-house and with Ian Brignell Underlying grid. Sigh. New Logo and Identity for BBD done In-house and with Ian Brignell Wordmark. New Logo and Identity for BBD done In-house and with Ian Brignell Logo as window. New Logo and Identity for BBD done In-house and with Ian Brignell Business cards. New identity presentation.

Opinion
The old logo was fine… bland but fine. The degree mark has always made me confuse DDB with BBDO, another worldwide ad agency, because it’s so prominent and almost reads like an “O”. The new logo uses the agency’s original logo as a basis, with two “D”s stacked to make a “B”. I don’t think the original logo was that great but it was a little clearer that it was two “D”s, whereas the new one it’s really hard to read the two shapes as “D”s — I mean, it’s not hard-hard, it’s just not obvious because the “B” shape is so pronounced. Concept aside, it’s an okay logo… kind of clunky and too tall but it’s fine. The logo-as-window stuff is as unoriginal as it gets and makes the identity look very dated. The wordmark part is fine too… it has an FF Meta-esque vibe but with a wider structure that’s kind of interesting. The one straight-up application — the business cards — does look decent and the tall-ness of the logo plays well there but that’s about the nicest thing I have to say. The motion stuff in the video is a little lame and, again, feels dated somehow… like 1990s ideas with 2019 technology. Overall, my expectations of how identity plays out in the advertising world are met — which is to say, they are not high.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Y0GRY2ECDTE/new_logo_and_identity_for_bbd_done_in_house_and_with_ian_brignell.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bbd_done_in_house_and_with_ian_brignell.php Tue, 26 Mar 2019 05:44:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bbd_done_in_house_and_with_ian_brignell.php
Categories: News

Reviewed: New Logo and Identity for Alexandra Palace by Lovers

Tue, 03/26/2019 - 11:41
Opened in 1873, Alexandra Palace (Ally Pally to friends) is a culture, sports, and entertainment venue in London, UK, hosting exhibitions, conferences, festivals, corporate events, and more. An Act of Parliament in 1936 established that Alexandra Park and Palace would have to be made available “Archery” New Logo and Identity for Alexandra Palace by Lovers

Opened in 1873, Alexandra Palace (Ally Pally to friends) is a culture, sports, and entertainment venue in London, UK, hosting exhibitions, conferences, festivals, corporate events, and more. An Act of Parliament in 1936 established that Alexandra Park and Palace would have to be made available for the free use and recreation of the public forever regardless of who the trustee in charge was. Located in a 196-acre estate, Ally Pally offers eight different rooms and halls within the palace that can accommodate more than 10,000 people. The palace has been host to major events from its inauguration in the late 1800s to serving as a refugee camp in WWI to hosting the world's first regular high-definition public television broadcast that took place from the BBC studios that were then housed at the Palace. Needless to say, a lot of history has played out here. Recently, coinciding with the planned renovation of its East Court and Victorian theatre, Alexandra Palace is introducing a new identity designed by London-based Lovers. (The identity is not live online yet but has been implemented on site.)

Ally Pally (as it's fondly known to Londoners) has been a multi-recreational Mecca since 1875. But without a coherent brand identity to champion its historic and contemporary significance, the palace's efforts were feeling fragmented. Lovers stepped in to help the brand reclaim its cherished place in the hearts of audiences.

No London cultural centre contains as much eclecticism as Ally Pally; music stages, sporting arenas, skate park, theatre, boating lake and 196 acres of parkland. Our 'pleasure dome simplicity' logo seeks to put a lid on it all, along with a colour palette that celebrates breadth.Lovers project page New Logo and Identity for Alexandra Palace by Lovers Logo.

The old logo looked elegant but that was about it, unless we want to unpack the swash in the "A" which was a little stiff and not very useful. The new logo is a direct reference to the iconic arches of Ally Pally's Great Hall. The length of "ALEXANDRA" lends itself quite well to the arch treatment -- especially with book-ending "A"s at the start and end -- and works nicely over "PALACE". Unlike other arch or type-on-a-curve wordmarks that typically look cool but without a particular reason, this one looks cool and AND is warranted. Typeset in Ganby, the arch logo serves as the more serious hinge of the identity.

New Logo and Identity for Alexandra Palace by Lovers Business cards. New Logo and Identity for Alexandra Palace by Lovers Letterhead. New Logo and Identity for Alexandra Palace by Lovers "AP" monogram references.

Complementing the wordmark is an "AP" monogram that can be found physically in certain details of the Palace and provides a charming antique ornament that speaks to the history of the venue. Used large or small, it's a quirky and peculiar device that provides a striking contrast to the main logo.

New Logo and Identity for Alexandra Palace by Lovers New Logo and Identity for Alexandra Palace by Lovers Monogram totes. New Logo and Identity for Alexandra Palace by Lovers Notebook. New Logo and Identity for Alexandra Palace by Lovers Custom font.

To complement the wordmark AND the monogram is a custom font that's sort of a cross between the serif in the old logo and carnival typography, yielding a very, VERY unique typeface with a lot of personality. It's hard to hate it because it's having so much fun just existing. It's a very unexpected identity element but I like how it's evocative of the architectural excess of the venue and serves as a way to convey the joy and diversity of the many events that take place here.

New Logo and Identity for Alexandra Palace by Lovers New Logo and Identity for Alexandra Palace by Lovers "I AP Ally Pally" applications. Ally Pally's new brand voice channels a colourful cast of characters from its past and present, borrowing vocal techniques from BBC pioneers, Victorian daredevils and other dreamers. We jotted the recipes in a pocket book for easy reference by the palace's brand team.Lovers project page New Logo and Identity for Alexandra Palace by Lovers New Logo and Identity for Alexandra Palace by Lovers New Logo and Identity for Alexandra Palace by Lovers Brand voice book. New Logo and Identity for Alexandra Palace by Lovers Ad. New Logo and Identity for Alexandra Palace by Lovers Banner ad. New Logo and Identity for Alexandra Palace by Lovers Pencils. New Logo and Identity for Alexandra Palace by Lovers Coaster. New Logo and Identity for Alexandra Palace by Lovers Exhibit area. New Logo and Identity for Alexandra Palace by Lovers Banner.

It's a little hard to judge the actual application as, so far, there isn't an evident system that comes through in the images shown. Yes, there is the display typeface and Granby but it's kind of hard to connect the "Whatever Next?" banner with the coaster with the image directly above. But maybe that's the point... providing these ingredients that can be mixed and matched as necessary depending on the subject matter.

New Logo and Identity for Alexandra Palace by Lovers New Logo and Identity for Alexandra Palace by Lovers New Logo and Identity for Alexandra Palace by Lovers Signage.

The examples of the signage and wayfinding look great, mixing Granby with some ornate icons. The grate-like applications are excellent, adding to the already rich textures of the building. Overall, without knowing what the old identity used to look like (but I imagine wasn't much to look at), this is a great update that manages to feel buttoned up, which is something you want as an event manager, as well as loads of fun, which is what you want as a patron.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/1IOAogNJlKk/new_logo_and_identity_for_alexandra_palace_by_lovers.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_alexandra_palace_by_lovers.php Tue, 26 Mar 2019 04:35:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_alexandra_palace_by_lovers.php
Categories: News

Announced: First Round 2019 - San Francisco: Early-bird Ends March 29

Mon, 03/25/2019 - 20:41
Early-bird prices for First Round in San Francisco, CA, on May 31 will end this Friday, March 29. We are already halfway full and, at this rate, we are expecting to sell out so don't procrastinate! “We are Halfway Full”  Early-bird Ends March 29

Early-bird prices for First Round in San Francisco, CA, on May 31 will end this Friday, March 29. We are already halfway full and, at this rate, we are expecting to sell out so don't procrastinate!

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-muP2MCpOBU/first_round_2019_-_san_francisco_early-bird_ends_march_29.php https://www.underconsideration.com/brandnew/archives/first_round_2019_-_san_francisco_early-bird_ends_march_29.php Mon, 25 Mar 2019 13:26:13 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2019_-_san_francisco_early-bird_ends_march_29.php
Categories: News

Spotted: New Logo and On-air Look for 3sat by BDA Creative

Mon, 03/25/2019 - 20:41
New Logo and On-air Look for 3sat by BDA Creative Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/LbKLH0JtGDM/new_logo_and_on_air_look_for_3sat_by_bda_creative_gmbh.php https://www.underconsideration.com/brandnew/archives/new_logo_and_on_air_look_for_3sat_by_bda_creative_gmbh.php Mon, 25 Mar 2019 12:20:08 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_on_air_look_for_3sat_by_bda_creative_gmbh.php
Categories: News

Spotted: New Logo for Google Stadia

Mon, 03/25/2019 - 20:41
New Logo for Google Stadia Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8nL5Iotx_1o/new_logo_for_google_stadia.php https://www.underconsideration.com/brandnew/archives/new_logo_for_google_stadia.php Mon, 25 Mar 2019 12:13:43 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_google_stadia.php
Categories: News

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