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Updated: 2 hours 51 min ago

Noted: New Logo and Identity for Rocket Mortgage by Lippincott

Mon, 02/04/2019 - 15:47
(Est. 2016) "Rocket Mortgage is an online mortgage experience developed by Quicken Loans, America's largest mortgage lender. Rocket Mortgage isn't a calculator; it's a way to get a mortgage. Just tell us about yourself, your home and your finances, and we'll give you real interest “Houston, we don’t have a Rocket” New Logo and Identity for Rocket Mortgage by Lippincott

(Est. 2016) "Rocket Mortgage is an online mortgage experience developed by Quicken Loans, America's largest mortgage lender. Rocket Mortgage isn't a calculator; it's a way to get a mortgage. Just tell us about yourself, your home and your finances, and we'll give you real interest rates and numbers - not just our best guess. Then, you can use Rocket Mortgage to get approved, ask questions about your mortgage, manage your payments and more." In January 2018, the company became the largest overall retail lender in the U.S. (it is also the largest online retail mortgage lender).

Design by
Lippincott

Related links
N/A

Relevant quote
Since the focus isn’t solely on speed, the image of the rocket is no longer used in the new logos. Instead, the main element in the new logo for each company in this new partnership is a custom typeface with a “magic O.”

When looking at the negative space in the O, many have said they see an outline of a person — an intentional nod to keeping clients at the center of everything we do. Others have said they see the gauge of a speedometer to show speed or progress or the keyhole of a door—one that we believe can be used to open up a host of new financial opportunities and freedom. The beauty of this design element is that there are as many interpretations as there are reasons for a consumer to use Rocket Mortgage, Rocket Homes, Rocket Loans or Rocket HQ.

This magic O also gives more diversity in the ways the logo can be used. One example is the golf ball incorporated – or at least implied – in the new Rocket Mortgage Classic logo.

Images (opinion after)

New Logo and Identity for Rocket Mortgage by Lippincott Logo. New Logo and Identity for Rocket Mortgage by Lippincott Family of brands. New Logo and Identity for Rocket Mortgage by Lippincott Business cards. New Logo and Identity for Rocket Mortgage by Lippincott Stationery. New Logo and Identity for Rocket Mortgage by Lippincott New Logo and Identity for Rocket Mortgage by Lippincott Online presence..

Opinion
I have always been confused by both “Quicken Loans” and “Rocket Mortgage by Quicken Loans” because I have never thought of Quicken as a place where I can a mortgage. My main interaction with Quicken is as a piece of software to track money and expenses. But that’s my burden. The old logo was… rocket-y. Other than the flames, I kind of liked that old rocket. The typography was clumsy but passable. The new logo is not rocket-y and given that both the main logo and the logos for the other separate-but-together companies focus on the word “Rocket” it’s fairly disappointing that there is not even a hint of what makes rockets rocket. I am all for avoiding the obvious but of all the approaches possible this is the antithesis of the name. The “O” being made from the turned “C” is not a bad idea but it’s very awkward in this particular case as there is no pay-off from the name. The concept that it’s a person? Eh. The concept that it’s a keyhole? Eh. The concept that it’s a door? Eh. I mean, nothing wrong with any of them… the logo just feels flat and lacking any personality or even energy, which the old logo had. The few applications shown don’t help the logo unfortunately, as everything feels heavy in all that red and the overly financial-looking sans serif. Overall, this needed more rocket, less mortgage.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hI1PS480jCQ/new_logo_and_identity_for_rocket_mortgage_by_lippincott.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rocket_mortgage_by_lippincott.php Mon, 04 Feb 2019 06:03:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rocket_mortgage_by_lippincott.php
Categories: News

Reviewed: New Logo and Identity for MMAC by Sociedad Anónima

Mon, 02/04/2019 - 12:47
Opened in the Summer of 2018, the Museo Morelense de Arte Contemporáneo Juan Soriano (MMAC for short) is a new contemporary arts museum in the city of Cuernavaca -- a popular weekend vacation town near Mexico City -- in the state of Morelos, named after “Positive Negative Space” New Logo and Identity for MMAC by Sociedad Anónima

Opened in the Summer of 2018, the Museo Morelense de Arte Contemporáneo Juan Soriano (MMAC for short) is a new contemporary arts museum in the city of Cuernavaca -- a popular weekend vacation town near Mexico City -- in the state of Morelos, named after Juan Soriano, a Mexican artist who began exhibiting his paintings at the age of 16 in the mid 1930s and continued for many decades doing paintings, sculptures, and theater work. The museum's permanent collection features over 1,200 pieces of his work and will feature local and international artists in its temporary exhibits along with a robust range of public programs. The building was designed by Mexico City-based JSa Arquitectura. The identity was designed by Mexico City-based Sociedad Anónima.

New Logo and Identity for MMAC by Sociedad Anónima The museum. For the Morelense Museum of Contemporary Art Juan Soriano (MMAC), we designed a sans-serif typographic font with a display character, inspired by features of the museum's architecture. The concrete reference is the windows and openings drawn on large-scale plans, gestures that were replicated in the typography by means of cuts and holes, alluding to the positive-negative space, interior-exterior, window, landscape.

The graphic system of the MMAC is based on typography and is also complemented with the design of iconography of signaling, color codes and dynamic and expressive information grids.Sociedad Anónima project page (Google-translated) New Logo and Identity for MMAC by Sociedad Anónima Logo. New Logo and Identity for MMAC by Sociedad Anónima With full name.

At first glance, without any explanation, the logo quickly gives off a contemporary arts museum vibe with a relatively uncomfortable logo. When seen in the context of the building, it's easy to understand where the odd letter shapes come from, as the museum features large concrete walls and spaces with square and rectangular cuts that the letters emulate. The tiny window in the large facade being the most evident example. On its own, it's a strange logo -- which doesn't make it bad, just an acquired taste -- but when it's supported by the matching visual identity, it's a pretty convincing signature that captures the intended tension of the system and the space itself.

New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima Custom type family. New Logo and Identity for MMAC by Sociedad Anónima Type specimen.

At the core of the identity is the custom sans serif family in two styles, normal and cuckoo... or, more technically, Text and Display. It's interesting how the display version shouldn't work but actually works great: The squared-off interiors are weird, the notches in letters like "E" and "F" are kind of dumb, and some letters just look odd (like the "1") but all together and in use, it's surprisingly effective, quite awesome, and very different from the current safe standards in identity design.

New Logo and Identity for MMAC by Sociedad Anónima Business cards. New Logo and Identity for MMAC by Sociedad Anónima Folder. New Logo and Identity for MMAC by Sociedad Anónima Brochures. New Logo and Identity for MMAC by Sociedad Anónima Website. New Logo and Identity for MMAC by Sociedad Anónima Mugs. New Logo and Identity for MMAC by Sociedad Anónima Not sure.

The print applications look solid, with the large use of the logo paired with the text version of the type family and a little bit of flair from the display version. The yellow accent in the applications is great and helps tie the pieces together.

New Logo and Identity for MMAC by Sociedad Anónima Various applications. New Logo and Identity for MMAC by Sociedad Anónima Exterior signage.

In signage, the display version takes over and it looks really bad-ass throughout the building. At times it almost looks like a disconcerting pixel font and creates a great texture (while remaining perfectly readable if, yes, not 100% straightforward).

New Logo and Identity for MMAC by Sociedad Anónima Icon set. New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima Interior signage.

Overall, this is a great system that feels very appropriate to the museum in both its mission and its physical space while skirting expectations and trends with a unique visual voice.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vsXolSEh7sA/new_logo_and_identity_for_mmac_by_sociedad_anonima.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mmac_by_sociedad_anonima.php Mon, 04 Feb 2019 04:59:08 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mmac_by_sociedad_anonima.php
Categories: News

Spotted: New Name and Logo for Tacoma Defiance

Fri, 02/01/2019 - 19:45
New Name and Logo for Tacoma Defiance Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YM9uFdHC0TQ/new_name_and_logo_for_tacoma_defiance.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_tacoma_defiance.php Fri, 01 Feb 2019 11:11:42 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_tacoma_defiance.php
Categories: News

Linked: Have a Heart to Heart

Fri, 02/01/2019 - 16:44
CVS Health, which acquired insurance company Aetna last year, has firmly marked its territory by adding its heart icon to Aetna's logo. Have a Heart to Heart Visit Link CVS Health, which acquired insurance company Aetna last year, has firmly marked its territory by adding its heart icon to Aetna's logo. http://feedproxy.google.com/~r/ucllc/brandnew/~3/W_4TeM9m8SQ/have_a_heart_to_heart.php https://www.underconsideration.com/brandnew/archives/have_a_heart_to_heart.php Fri, 01 Feb 2019 06:17:25 -0600 https://www.underconsideration.com/brandnew/archives/have_a_heart_to_heart.php
Categories: News

Noted: New Logo for Leatherman

Fri, 02/01/2019 - 16:44
"Founded in 1983 by Tim Leatherman, Oregon-based Leatherman Tool Group is the world's largest manufacturer of high quality multipurpose products with distribution in more than 86 countries. Built upon three principles, unwavering perseverance, ingenious design, and the ability to save the day, Leatherman has empowered “What a Tool” New Logo for Leatherman

"Founded in 1983 by Tim Leatherman, Oregon-based Leatherman Tool Group is the world's largest manufacturer of high quality multipurpose products with distribution in more than 86 countries. Built upon three principles, unwavering perseverance, ingenious design, and the ability to save the day, Leatherman has empowered people around the world to solve problems, big and small. Proudly based and manufactured in Portland, Oregon, the brand's factory is located in the same building as the company headquarters."

Design by
N/A

Related links
Leatherman press release

Relevant quote
The refreshed logo represents the brand’s objective to expand its draw to wider audiences and showcases the evolution of the brand. The former logo depicted a silhouette of a pliers-based Leatherman tool. The sleeker logo hints at the shape of the iconic tool yet stands alone as the “L” in Leatherman. This new approach enables the brand to develop and improve upon the ways in which it offers solutions to life’s everyday challenges, which means empowering more people to save the day.

“The new logo represents the brand’s stalwart commitment to multipurpose,” said Anthony Perez, global creative director of Leatherman. “Thoughtfully designed, our intention was to create something that celebrates Leatherman’s iconic history while also expanding what we can mean to people outside of a pliers-based tool.”

Images (opinion after)

New Logo for Leatherman Icon, before and after. New Logo for Leatherman Logo. (Wordmark remains the same.)

Opinion
The old icon may have been quite recognizable and unmistakable in what it sold but, on close analysis, it was a little awkward. Can you imagine that old logo getting away with such a swoosh if it were introduced today? Or the flack it would get for using the tool its selling as the logo to sell its tools? Despite all those pressing questions, it was definitely better than the new icon it’s being replaced with, which is an… “L”. A very awkward “L” that is meant to hint at the hinge that makes most Leatherman tools Leathermanize and I get it. I know exactly what it’s meant to be but what I don’t understand is why it had to be so clunky, lackluster, and unexciting. If the “L” on its own wasn’t bad enough, the stroke tightly around it makes it worse. Leatherman is such a cool brand that it’s really a shame this is what they are going with now. Maybe new packaging will be amazing… but that’s a hard maybe.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/rNi-1ByhmCo/new_logo_for_leatherman.php https://www.underconsideration.com/brandnew/archives/new_logo_for_leatherman.php Fri, 01 Feb 2019 05:58:44 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_leatherman.php
Categories: News

Reviewed: Friday Likes 275: From Rice Creative, CFC, and BANGBANG

Fri, 02/01/2019 - 13:43
A relatively wacky project splits two more buttoned-up projects this week, with work from Ho Chi Minh City, Seoul, and Montréal. “From Rice Creative, CFC, and BANGBANG” Friday Likes 275

A relatively wacky project splits two more buttoned-up projects this week, with work from Ho Chi Minh City, Seoul, and Montréal.

Publik Office by Rice Creative Publik Office by Rice CreativePublik Office by Rice CreativePublik Office by Rice Creative

Publik Office is a co-working and event space in Ho Chi Minh City, Vietnam, with a very slick space by SDA Architects. The identity, designed by local firm Rice Creative, brings to life Publik Office's mission to "Boldly Occupy Space" by transforming the logo's underline into spacious rectangles that, well, boldly occupy spaces. It's a very straightforward identity but the very few elements in play are very well balanced and presented to create a distinct look. I'm not a fan of Helvetica and much less its condensed counterpart but I can acknowledge the limitations of my own blanket dismissal of anything Helvetica because this logo, in Helvetica Neue Condensed, looks quite good. See full project

Easy Peasy by CFC Easy Peasy by CFC

Easy Peasy is a new cosmetic brand recently launched by Amore Pacific, a well-known Korean skincare product company. (I couldn't find a direct link to the product line but it looks legit.) The identity, designed by Seoul, Korea-based CFC, has a fun 1980s vibe with the thick squiggly line running across packaging and the color palette of Patrick Nagel paintings but, at the same time, it is not so heavily 80s as to be its only merit. The condensed typography is playful and bouncy while the heart-face icon thing in the corner adds another spark. This looks geared towards a younger audience and, in that regard, it works perfectly. See full project

Hexarem by BANGBANG Hexarem by BANGBANG

Hexarem in Montréal, Québec, provides executive compensation advisory services to companies. Meaning, I think, that they figure out how much of a lot of money to pay to officers and executives. Ergo, it's fancy. The identity, designed by local firm BANGBANG, features an icon made from combining various "H"s into a hexagon shape that yields a very elegant and intriguing graphic element. Paired with the somewhat off-kilter serif, it creates a corporate but not too corporate vibe while the color palette of pink, gray, and green creates a sophisticated vibe with a bit of opulence through the use of copper ink. I'm not a big fan of the "H" pattern but I don't mind it too much. What I want to know, though, is where does one procure giant copper paper clips? See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZXkHQ8Dqs_A/friday_likes_275.php https://www.underconsideration.com/brandnew/archives/friday_likes_275.php Fri, 01 Feb 2019 05:32:13 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_275.php
Categories: News

Spotted: New Logo and Identity for Wahaca by Without

Thu, 01/31/2019 - 19:40
New Logo and Identity for Wahaca by Without Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/lCP6J6cR9bg/new_logo_and_identity_for_wahaca_by_without.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_wahaca_by_without.php Thu, 31 Jan 2019 12:09:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_wahaca_by_without.php
Categories: News

Spotted: New Logo for HireRight

Thu, 01/31/2019 - 19:40
New Logo for HireRight Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/e8fR1VXsg-g/new_logo_for_hireright.php https://www.underconsideration.com/brandnew/archives/new_logo_for_hireright.php Thu, 31 Jan 2019 12:03:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_hireright.php
Categories: News

Linked: 2020 Candidate Colors

Thu, 01/31/2019 - 16:40
Deroy Peraza writes about the non-traditional use of color by women Presidential candidates avoiding the red-white-and-blue approach. As a bonus, some good analysis of color usage by candidates past. 2020 Candidate Colors Visit Link Deroy Peraza writes about the non-traditional use of color by women Presidential candidates avoiding the red-white-and-blue approach. As a bonus, some good analysis of color usage by candidates past. http://feedproxy.google.com/~r/ucllc/brandnew/~3/r_3loks_hi4/2020_candidate_colors.php https://www.underconsideration.com/brandnew/archives/2020_candidate_colors.php Thu, 31 Jan 2019 06:48:21 -0600 https://www.underconsideration.com/brandnew/archives/2020_candidate_colors.php
Categories: News

Noted: New Logo for DISH

Thu, 01/31/2019 - 16:40
(Launched 1996) "DISH Network Corporation is a connectivity company. Since 1980, DISH has served as the disruptive force in the pay-TV industry, driving innovation and value on behalf of consumers. Through its subsidiaries, the company provides television entertainment and award-winning technology to millions of customers “Strong Signal” New Logo for DISH

(Launched 1996) "DISH Network Corporation is a connectivity company. Since 1980, DISH has served as the disruptive force in the pay-TV industry, driving innovation and value on behalf of consumers. Through its subsidiaries, the company provides television entertainment and award-winning technology to millions of customers with its satellite DISH TV and streaming Sling TV services. DISH operates a national in-home installation workforce, as well as an advertising sales group delivering targeted advertising solutions on DISH TV and Sling TV. In addition to its TV services, DISH has commenced buildout of a nationwide narrowband "Internet of Things" network that will apply capacity from its strategic spectrum portfolio. DISH Network Corporation (NASDAQ: DISH) is a Fortune 200 company."

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for DISH Logo.

Opinion
No info or additional images on this one and I debated whether to wait or not even post it at all but DISH is so big and well-known that it merits some coverage and I doubt there will be some big case study that shows up about it. On the assumption that the idea behind the original logo and its subsequent iterations is still the best possible solution for DISH, this newest version is… fine. To DISH’s credit, they have gotten rid of a ton of visual garbage over the years and this may be the most relatively “refined” version yet. The biggest change, aside of going from serif to sans serif (which surprises no one), is the removal of one of the signal wave things coming off the tittle. The original logo had six so by that logic and math, maybe around 2035 there will be no signals left. As lame as the old logo was, I think its bland serifs and tight spacing are what made it recognizable whereas now it’s more likely to blend into the visual landscape of relative sameness.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YcAGjail91k/new_logo_for_dish.php https://www.underconsideration.com/brandnew/archives/new_logo_for_dish.php Thu, 31 Jan 2019 06:30:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_dish.php
Categories: News

Reviewed: New Logo and Identity for Northeastern University by Upstatement

Thu, 01/31/2019 - 13:39
Established in 1898, Northeastern University is a private research university in Boston, MA, offering undergraduate and graduate programs across more than 50 departments to approximately 18,000 undergraduate students and 8,000 graduate students. It offers a robust experiential learning program, or "co-op", through more than 3,100 “To the Power of N” New Logo and Identity for Northeastern University by Upstatement

Established in 1898, Northeastern University is a private research university in Boston, MA, offering undergraduate and graduate programs across more than 50 departments to approximately 18,000 undergraduate students and 8,000 graduate students. It offers a robust experiential learning program, or "co-op", through more than 3,100 businesses and organizations across the world that offer its students the opportunity to work and learn in real-world scenarios. Recently, Northeastern University introduced a new identity designed by Boston-based Upstatement.

Rather than create something entirely from scratch, we started by hitting the books -- scouring the library and Northeastern archives for the graphic roots of the school. We discovered some unique and compelling elements to build on in the history seals, typography and athletics. We started with the seal and its hand-drawn typography from the 1930s, working outwards to define a typographic and expressive system. We worked with Jesse Ragan to craft a new nameplate to anchor a new, flexible brand architecture system. And then expanded that work to develop a custom typeface, Speare, that the school can own for years to come.

We redrew Northeastern's iconic seal for legibility and balance, and elevated key elements to expand their brand across platforms, departments, and contexts.Upstatement project page New Logo and Identity for Northeastern University by Upstatement Seal, before and after. New Logo and Identity for Northeastern University by Upstatement Primary logo. New Logo and Identity for Northeastern University by Upstatement Wordmark details.

The old logo was fine -- it could have stayed that way for another 50 years and no one would have complained but it's always nice to see a thoughtful evolution for these kind of seal+serif university logos. The new seal is a major improvement, keeping most of the elements but making them all more readable, discernible, and enjoyable. The new wordmark, refined in collaboration with Jesse Ragan, is excellent. A simple, traditional, bold serif that doesn't try to be trendy or cool or clever. The "U" might be a little wide but that would be the only complaint.

New Logo and Identity for Northeastern University by Upstatement Additional identity elements. New Logo and Identity for Northeastern University by Upstatement "N" lock-up with motto.

Apart from the primary logo that contains the seal and wordmark -- both of which can be used on their own -- there are three additional identity elements -- the motto (which means "Light, Truth, Courage"), an "N", and a type ring -- that can also be used on their own or in combination. All of them are crisp and elegant and I like how each is very different: the motto is a stacked sans serif sitting on curves, the "N" is a high contrast serif, and the ring is full-on type-on-a-circle. The "N" with the motto (or with the wordmark in some cases too) is a pretty nice combination.

New Logo and Identity for Northeastern University by Upstatement Custom font, Speare, by Jesse Ragan.

The custom font looks great. The uppercase letters are too wide for my taste but that, in no way, means they are wrong or bad -- just personal preference.

New Logo and Identity for Northeastern University by Upstatement Sub-brands.

I love a good university sub-brand system and this one has a strong and useful mix of serif and sans serif, nicely accented by the seal or "N".

New Logo and Identity for Northeastern University by Upstatement Guidelines. New Logo and Identity for Northeastern University by Upstatement Business cards. New Logo and Identity for Northeastern University by Upstatement Banners. New Logo and Identity for Northeastern University by Upstatement Posters.

The applications have a great variety to them, with the different elements taking center stage at different times. The big "N" works so well no matter what you throw at it.

New Logo and Identity for Northeastern University by Upstatement Wall cover. New Logo and Identity for Northeastern University by Upstatement Billboard. New Logo and Identity for Northeastern University by Upstatement Flags.

Overall, a very solid redesign that maintains the legacy of the seal and the old logo -- which means alumni and student emotions are kept in check and no change.org petitions are issued -- while introducing a novel set of elements that add variety and a modest sense of novelty.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/weSTovkzZM8/new_logo_and_identity_for_northeastern_university_by_upstatement.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_northeastern_university_by_upstatement.php Thu, 31 Jan 2019 05:49:51 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_northeastern_university_by_upstatement.php
Categories: News

Spotted: New Logo for City Furniture

Wed, 01/30/2019 - 19:39
New Logo for City Furniture Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vY211PPxV0g/new_logo_for_city_furniture.php https://www.underconsideration.com/brandnew/archives/new_logo_for_city_furniture.php Wed, 30 Jan 2019 12:30:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_city_furniture.php
Categories: News

Spotted: New Logo and Packaging for Bluebird Botanicals by Illustria

Wed, 01/30/2019 - 19:39
New Logo and Packaging for Bluebird Botanicals by Illustria Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TH9TMH0KS7M/new_logo_and_packaging_for_bluebird_botanicals_by_illustria.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_bluebird_botanicals_by_illustria.php Wed, 30 Jan 2019 12:08:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_bluebird_botanicals_by_illustria.php
Categories: News

Announced: I ♥ BN Pin

Wed, 01/30/2019 - 19:39
Using the proceeds from the first wave of Co-Op Shop t-shirts, we made a pin! Display your appreciation for Brand New with this modest, one-and-a-half-inch-wide, gold, soft enamel pin with our 3-line monogram and a single-line heart dipped in the blog's key hue, Reviewed Mint I ♥ BN Pin

Using the proceeds from the first wave of Co-Op Shop t-shirts, we made a pin!

Display your appreciation for Brand New with this modest, one-and-a-half-inch-wide, gold, soft enamel pin with our 3-line monogram and a single-line heart dipped in the blog's key hue, Reviewed Mint Green.

Available from our Cotton Bureau shop for $10 + shipping.

A few more pictures below.

(And we will be kicking off another round of T-shirts in late February/early March.)

I ♥ BN Pin I ♥ BN Pin I ♥ BN Pin I ♥ BN Pin I ♥ BN Pin

Buy now from our Cotton Bureau shop for $10 + shipping.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ydPqEGT2CvY/i_bn_pin.php https://www.underconsideration.com/brandnew/archives/i_bn_pin.php Wed, 30 Jan 2019 10:17:38 -0600 https://www.underconsideration.com/brandnew/archives/i_bn_pin.php
Categories: News

Linked: Ampersands 4eva

Wed, 01/30/2019 - 16:39
With the help of agency Cornett, A&W Restaurants would like to bring back the ampersand into the alphabet and internet protocols. [If you can not see a video here view this post on Brand New] Visit Link With the help of agency Cornett, A&W Restaurants would like to bring back the ampersand into the alphabet and internet protocols. http://feedproxy.google.com/~r/ucllc/brandnew/~3/MPVo1pFSWNU/ampersands_4eva.php https://www.underconsideration.com/brandnew/archives/ampersands_4eva.php Wed, 30 Jan 2019 08:25:00 -0600 https://www.underconsideration.com/brandnew/archives/ampersands_4eva.php
Categories: News

Noted: New Logo and Stagecoach for Wells Fargo

Wed, 01/30/2019 - 16:39
(Est. 1852) "Wells Fargo & Company is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo's vision is to satisfy our customers' financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, “The Cart Before the Horse” New Logo and Stagecoach for Wells Fargo

(Est. 1852) "Wells Fargo & Company is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo's vision is to satisfy our customers' financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through 7,800 locations, more than 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 37 countries and territories to support customers who conduct business in the global economy. With approximately 259,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 26 on Fortune's 2018 rankings of America's largest corporations.

Design by
N/A

Related links
Wells Fargo e-mail notice to customers
Wells Fargo press release

Relevant quote
As part of the campaign, the company also will introduce a new visual identity, including an evolved logo, modern stagecoach, and digitally friendly colors and tone. For the first time in Wells Fargo’s 167-year history, the campaign prominently features Wells Fargo team members helping customers with their everyday financial needs.

Images (opinion after)

New Logo and Stagecoach for Wells Fargo Logo. New Logo and Stagecoach for Wells Fargo Before and after comparison. New Logo and Stagecoach for Wells Fargo Old stagecoach samples. New Logo and Stagecoach for Wells Fargo New stagecoach. New Logo and Stagecoach for Wells Fargo In black, which looks a lot better. New Logo and Stagecoach for Wells Fargo Lock-up with logo. TV ad campaign.

Opinion
In trying to crawl back from its hole, Wells Fargo is taking baby steps to shed some of its past without completely reinventing itself (which I would gander has been a consideration in their boardrooms). A revised logo drops the yellow and introduces a revised typography that’s fine for the most part… the “E” and “F” have been sadly modified to remove the slabs within, which yields some odd stubby crossbars. It’s fine, really, there is nothing horribly wrong about it other than maybe not looking any different at all. I know we are not supposed to commend Wells Fargo for anything but, damn, that’s a fine looking new stagecoach illustration. The highlight and shadow game is super strong and it’s beautifully detailed while still being surprisingly abstract. In red and black it looks great. The new ad is standard-issue “We are sorry, now look how hip we are to all people” fare, which is not bad but I don’t know how much it really helps build their reputation back up.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/357fnBrpOdE/new_logo_and_stagecoach_for_wells_fargo.php https://www.underconsideration.com/brandnew/archives/new_logo_and_stagecoach_for_wells_fargo.php Wed, 30 Jan 2019 07:59:17 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_stagecoach_for_wells_fargo.php
Categories: News

Reviewed: New Logo and Identity for Macmillan Cancer Support by Dragon Rouge

Wed, 01/30/2019 - 16:39
Established in 1911 (originally as the Society for the Prevention and Relief of Cancer), Macmillan Cancer Support (named after its founder, Douglas Macmillan) is one of the largest and most well-known British charities, with the mission to help improve the lives of people affected by “Support in the Right Places” New Logo and Identity for Macmillan Cancer Support by Dragon Rouge

Established in 1911 (originally as the Society for the Prevention and Relief of Cancer), Macmillan Cancer Support (named after its founder, Douglas Macmillan) is one of the largest and most well-known British charities, with the mission to help improve the lives of people affected by cancer by providing physical, financial, and emotional support. In 2017, its fundraising efforts generated £247.7 million that help support the wealth of information they offer and the campaigning they do on behalf of cancer issues and patients. Last week Macmillan introduced a new identity designed by Dragon Rouge.

"While the charity is well known and has a recognisable brand, we know that not enough people with cancer are aware of all the ways we can support them. Our focus throughout this work has been on increasing Macmillan's relevance and ensuring that everyone who needs us can access our support. In turn we hope that more people will be inspired to offer support to Macmillan. Strengthening our brand is an important way for us to make an even bigger difference to everyone living with cancer in the UK."Macmillan press release New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Comparison with old logo. In line with the new brand strategy, Macmillan also worked with Dragon Rouge on the brand's identity. Whilst strong and iconic, the existing brand identity had grown and adapted over time, and now needed to not only work harder to flex across different audiences, but also stand out further, appeal to a more diverse audience and work more naturally across digital channels. The result was a new design system approach to all parts of the identity, from the masterbrand logo, to colour, photography and graphic assets, being careful in the change to retain the important equities of the existing identity whilst adding freshness, broader relevance, standout and versatility.Dragon Rouge provided text New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Logo.

Wolff Olins' redesign of Macmillan in 2006 is one of those significant milestones in identity history for its originality, oddity, and, as the years would prove, effectiveness. It's a relief to see that that work is not being completely replaced; at least not yet. (10 years from now, it wouldn't surprise me.) The new logo maintains the aesthetic of the old and in all of its nearly indistinguishable quirks it makes small improvements that provide a subtle upgrade. It's easy to ask "But, why?" as they are changes almost no one will notice but I do think this is a stronger rendition of the original intent and an evolution that will ensure the logo will last for another 10 years (or more). Making the initial "M" a little more quirky allows it to stand on its own as a monogram -- it might not have the impact of something like Movistar's "M" but maybe one day.

Your browser does not support the video tag. Full logo-to-monogram animation. Your browser does not support the video tag. Monogram-to-heart animation. Your browser does not support the video tag. Custom font.

The new custom font is a nice evolution as well -- if you analyze the images on the Wolff Olins link above, you'll see some cringe-worthy letters in the applications. The new font is more purposely font-ish, whereas before it was trying to be more evidently hand-drawn and allowed for some questionable designs.

Your browser does not support the video tag. Color palette. Your browser does not support the video tag. Illustration style. Your browser does not support the video tag. "World's Biggest Coffee Morning" fundraising event animation. New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Illustrations.

The new illustration style is interesting... I get that they are trying to emulate the wobbly aesthetic of the logo and the font but I feel like they come across as a little too unpolished, especially when placed in an ad as seen below. There is something cheap about it. Nonetheless, there is also something good in there and I like that the illustrations are not on trend.

New Logo and Identity for Macmillan Cancer Support by Dragon Rouge New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Ads. New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Flyer and donation box. New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Website.

I'm quite surprised at how un-designed the website is... it's so default-looking I feel it takes away from the strength of the brand. I imagine it's on purpose, to make access to information as straightforward as possible, but as one of the main touchpoints of the brand it seems like it's doing it a disservice.

New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Instagram account.

The custom font does a good job in unifying the messaging on social media but maybe these all lack one degree of finesse somehow?

New Logo and Identity for Macmillan Cancer Support by Dragon Rouge T-shirt. New Logo and Identity for Macmillan Cancer Support by Dragon Rouge Bag. Ad campaign by VCCP.

Overall, this is a modest evolution that introduces some new ideas into the identity and allow it to continue building on the effort of its predecessor without trying to reinvent the wheel when it doesn't need to be.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PGXHG6IkzxI/new_logo_and_identity_for_macmillan_cancer_support_by_dragon_rouge.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_macmillan_cancer_support_by_dragon_rouge.php Wed, 30 Jan 2019 06:45:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_macmillan_cancer_support_by_dragon_rouge.php
Categories: News

Spotted: New Logo, Identity, and Packaging for INSA by Brigade

Tue, 01/29/2019 - 19:38
New Logo, Identity, and Packaging for INSA by Brigade Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/s1ZNF10lmBY/new_logo_identity_and_packaging_for_insa_by_brigade.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_insa_by_brigade.php Tue, 29 Jan 2019 12:15:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_insa_by_brigade.php
Categories: News

Spotted: New Logo for Expensify by supermorebetter

Tue, 01/29/2019 - 19:38
New Logo for Expensify by supermorebetter Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gJMTZ8sn9wc/new_logo_for_expensify_by_supermorebetter.php https://www.underconsideration.com/brandnew/archives/new_logo_for_expensify_by_supermorebetter.php Tue, 29 Jan 2019 12:09:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_expensify_by_supermorebetter.php
Categories: News

Linked: Air Max Logo Reads "Allah"?

Tue, 01/29/2019 - 16:38
A petition on change.org is demanding that Nike recall its Air Max 270 shoe because when its logo is turned upside down, part of it resembles the word "Allah" in Arabic. Too much of a stretch or valid? Visit Link A petition on change.org is demanding that Nike recall its Air Max 270 shoe because when its logo is turned upside down, part of it resembles the word "Allah" in Arabic. Too much of a stretch or valid? http://feedproxy.google.com/~r/ucllc/brandnew/~3/GKmQDy454dU/air_max_logo_reads_allah.php https://www.underconsideration.com/brandnew/archives/air_max_logo_reads_allah.php Tue, 29 Jan 2019 06:17:52 -0600 https://www.underconsideration.com/brandnew/archives/air_max_logo_reads_allah.php
Categories: News

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