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Linked: Balmain Update

Tue, 02/05/2019 - 15:48
Balmain has updated its new monogram in the last month or so to lose the gap. It went from weirder to weird, so an improvement. (Link goes to Noted post on Brand New). Balmain Update Visit Link Balmain has updated its new monogram in the last month or so to lose the gap. It went from weirder to weird, so an improvement. (Link goes to Noted post on Brand New). http://feedproxy.google.com/~r/ucllc/brandnew/~3/1H429vGSTEs/balmain_update.php https://www.underconsideration.com/brandnew/archives/balmain_update.php Tue, 05 Feb 2019 07:07:21 -0600 https://www.underconsideration.com/brandnew/archives/balmain_update.php
Categories: News

Noted: New Logo and Identity for Anchorage by Stitzlein Studio

Tue, 02/05/2019 - 15:48
(Est. 2019) "Anchorage is the first crypto-native digital asset custodian for institutional investors. We use modern security engineering to help institutions safeguard their investments while getting more out of their assets. At Anchorage, we believe in a safe and accessible economy, strengthened by institutional investment. “Touch Sensitive” New Logo and Identity for Anchorage by Stitzlein Studio

(Est. 2019) "Anchorage is the first crypto-native digital asset custodian for institutional investors. We use modern security engineering to help institutions safeguard their investments while getting more out of their assets. At Anchorage, we believe in a safe and accessible economy, strengthened by institutional investment. Our team brings together the brightest minds from security, finance, and distributed systems to build the infrastructure of a new financial system."

Design by
Stitzlein Studio (San Francisco, CA)

Related links
Stitzlein Studio project page
Anchorage intro post on Medium

Relevant quote
We developed a brand identity, design system, website and go-to-market materials that balances the financial acumen of East Coast finance, with the innovation and technical savvy of the Valley.

The code-based identity is designed to work with the customer at every key moment; from analyzing your unique voice pattern, identifying your secure location and confirming that your transaction has been approved.

Images (opinion after)

New Logo and Identity for Anchorage by Stitzlein Studio Logo. Your browser does not support the video tag. Icon animations. New Logo and Identity for Anchorage by Stitzlein Studio New Logo and Identity for Anchorage by Stitzlein Studio Patterns. New Logo and Identity for Anchorage by Stitzlein Studio Guidelines. New Logo and Identity for Anchorage by Stitzlein Studio Business cards. New Logo and Identity for Anchorage by Stitzlein Studio Stationery. New Logo and Identity for Anchorage by Stitzlein Studio Collateral. New Logo and Identity for Anchorage by Stitzlein Studio Portrait styles. New Logo and Identity for Anchorage by Stitzlein Studio Website. New Logo and Identity for Anchorage by Stitzlein Studio A sampler of the new identity.

Opinion
This isn’t quite the kind of company — new, unknown, small… — I would cover on Brand New but I thought there were some interesting things at play. I was very attracted to the icon, particularly in a single color (as seen in the business cards and stationery) but also in color it’s alright. I like how it looks like a thumbprint, which can signal security (as that’s one normal way of unlocking phones nowadays) and I like the combination of the shapes, going from a circle to a triangle (that could read as an “A” for “Anchorage”). I would have liked to see the rings have a little more breathing space but that’s personal preference. I don’t like the wordmark… I mean, it’s fine on its own, perhaps, for something else but as a companion to the icon, it doesn’t make much sense. I also liked the patterns that look like paper currency security features and how they can be applied on top of type. The portraits are a good mix of True Detective opening titles and Silicon Valley grandeur — non-sarcastically, they are good, futuristic-y images. Overall, this seems right for the company and service with some interesting flourishes here and there.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ujhhWWObTZ4/new_logo_and_identity_for_anchorage_by_stitzlein_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_anchorage_by_stitzlein_studio.php Tue, 05 Feb 2019 06:06:02 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_anchorage_by_stitzlein_studio.php
Categories: News

Reviewed: New Logo and Identity for Montréal Alouettes by GRDN Studio

Tue, 02/05/2019 - 15:48
Established in 1946, the Montréal Alouettes are a professional football team based in Montréal, Québec, that compete in the East Division of the Canadian Football League (CFL). One of the original teams of the CFL, the Alouettes have folded twice, once in 1981 and rebuilt “It’s a Bird… It’s a Plane…” New Logo and Identity for Montréal Alouettes by GRDN Studio

Established in 1946, the Montréal Alouettes are a professional football team based in Montréal, Québec, that compete in the East Division of the Canadian Football League (CFL). One of the original teams of the CFL, the Alouettes have folded twice, once in 1981 and rebuilt as the Montreal Concordes (for four years, then returning to the original name), and another time in 1987 not coming back until 1996. Through the ups and downs, the team has won six CFL championships, the last one in 2010. This week, the Alouettes introduced a new identity designed by Québec City, Québec-based GRDN Studio.

"Taking this step goes well beyond a rebranding exercise; we have defined the identity of the entire organization," said Alouettes President and CEO Patrick Boivin. "This new identity can be summarized in one word: MontreALS. We came to the conclusion that our DNA must reflect Montreal's DNA even more. We intend on better connecting with Montrealers in different areas that define our city such as music, gastronomy, fashion and culture, among other things."Alouettes press release New Logo and Identity for Montréal Alouettes by GRDN Studio Concept. New Logo and Identity for Montréal Alouettes by GRDN Studio Logo. New Logo and Identity for Montréal Alouettes by GRDN Studio Icon detail.

The old logo was pretty bad and looked like a high school team -- I do admit that I find it kind of charming (in a funny way) how the legs of the "A" are the legs of the bird as it rushes forward. So, nothing lost in moving away from it. The new logo revolves around an icon that amazingly manages to be an "M", a plane, a bird, and a nod to the fleur-de-lys all while shoving sport logo conventions to the gutter. If this icon had been designed in the 1950s it would be in the Design Canada movie, which is a way of saying it's pretty damn great. The wing shapes are perhaps a little exaggerated but it's a minor quibble as I really like its simplicity, starkness, and how well it works as a stroke-only mark. The type in a circle is okay... it's a hard, long set of words to kern nicely on a curve -- the "ALO" combination is a prime example. The icon also needs to be nudged down a tad so that it's centered visually not mathematically.

New Logo and Identity for Montréal Alouettes by GRDN Studio MontréALS wordmark. A nickname for the Allouetes is the "Als", hence MontréALS.

The identity adds a "MontréALS" wordmark, typeset in GT America Extended (as is the rest of everything), that introduces a stroked-type treatment that is used throughout the identity. I like the concept of building the nickname of the team into the city as it's probably the only team in the CFL that can do that.

While MontreALS represents who the Alouettes are, the Toujours Game slogan, which came out during the 2018 season, represents the organization's state of mind. Just like Montreal, the Alouettes are a proud, passionate and resilient team that has guts. This motto was created by VICE, which Sébastien Boulanger called upon to illustrate with the proper words the concept which defines the Alouettes identity.

"When we were doing research to grasp the Alouettes identity, we identified a parallels between the organization and Montrealers," said Paul Labonté, Creation Manager at VICE. "Whether it's the players, the employees the fans, Montrealers from past and present generations or new residents, it takes resilience, passion and openness to live in Montreal. Toujours Game is that lifestyle, that attitude which consists of being ready to embark and face adversity, in the summer or the winter. It's in the Alouettes DNA and it only exists here."Alouettes press release New look teaser. (Sound off by default and it's hoppin' so turn that ish up.) Your browser does not support the video tag. Some of the identity elements. New Logo and Identity for Montréal Alouettes by GRDN Studio Posters. New Logo and Identity for Montréal Alouettes by GRDN Studio What looks like maybe a brand book? New Logo and Identity for Montréal Alouettes by GRDN Studio Maybe pages from the above?

The posters and the book and spreads above are the closest we get to some applications. If you are a fan of identities that repeat words and sentences, you are in for a treat. I personally don't find it too interesting -- I like the visual effect, sure, but I think it's a way of compensating for a lack of substance as well as being too hard of a trend. But, yeah, I'll admit I like looking at it and that it creates an interesting blend of old school and new school for the team, especially with the pairing of the vintage photos and what are arguably newfangled graphic treatments. Things get a little weirder from here...

Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Things that repeat that maybe are something. New Logo and Identity for Montréal Alouettes by GRDN Studio New Logo and Identity for Montréal Alouettes by GRDN Studio New Logo and Identity for Montréal Alouettes by GRDN Studio New Logo and Identity for Montréal Alouettes by GRDN Studio New Logo and Identity for Montréal Alouettes by GRDN Studio New Logo and Identity for Montréal Alouettes by GRDN Studio Look book-slash-something.

If you ever wondered what a football team would look like if a design firm and VICE had a graphic baby, wonder no more, this is literally it. And, to be perfectly honest, I am completely torn on whether I love this or hate this. My eyes are all like "Yeah! Hell yeah! More!" but my brain is all like "But, why?" and my fingers are all like "So, what you want us to write?".

I really like the intersection of fashion and football... I think this somehow manages to combine the deadpan affectation of streetwear with the raw energy of the sport in a successful way. But I wonder how universal the appeal of this is -- I'm not sure the average Molson Canadian-drinker would be rocking a floor-to-ceiling-length scarf-slash-rug. This is somewhat clearly an effort to make the Alouettes the urban-style team of the league and there is some coolness in that but is it appropriate for the general Montréal-football-loving population? I'm not sure.

New Logo and Identity for Montréal Alouettes by GRDN Studio New Logo and Identity for Montréal Alouettes by GRDN Studio Uniforms.

Oh, and look, there is uniforms too. They are okay. I do like the detail on the helmet of using the team's old icons as a nod to its history.

Redesign explanation. Long but worth the watch.

Overall, as expressed, I'm torn on this one. There are aspects I love (like the icon) and aspects I hate (like the sad look of all the models as a way to sell football). I do appreciate the effort to do something so outside of the norm but maybe it took the team one realm too far.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/cS02l-t2dFw/new_logo_and_identity_for_montreal_alouettes_by_grdn_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_montreal_alouettes_by_grdn_studio.php Tue, 05 Feb 2019 04:56:38 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_montreal_alouettes_by_grdn_studio.php
Categories: News

Spotted: New Logo for Life is Good

Mon, 02/04/2019 - 21:47
New Logo for Life is Good Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/i-BeAheJtz8/new_logo_for_life_is_good_1.php https://www.underconsideration.com/brandnew/archives/new_logo_for_life_is_good_1.php Mon, 04 Feb 2019 12:22:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_life_is_good_1.php
Categories: News

Spotted: New Logo for 2dehands by Happiness Brussels

Mon, 02/04/2019 - 21:47
New Logo for 2dehands by Happiness Brussels Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/z4P1a2A4-Us/new_logo_for_2dehands_by_happiness_brussels.php https://www.underconsideration.com/brandnew/archives/new_logo_for_2dehands_by_happiness_brussels.php Mon, 04 Feb 2019 12:14:39 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_2dehands_by_happiness_brussels.php
Categories: News

Linked: For the Font People

Mon, 02/04/2019 - 15:47
Yves Peters breaks down the typography in Kamala Harris' Presidential candidate logo and campaign. For the Font People Visit Link Yves Peters breaks down the typography in Kamala Harris' Presidential candidate logo and campaign. http://feedproxy.google.com/~r/ucllc/brandnew/~3/3j-jPkb-SAI/for_the_font_people.php https://www.underconsideration.com/brandnew/archives/for_the_font_people.php Mon, 04 Feb 2019 08:18:21 -0600 https://www.underconsideration.com/brandnew/archives/for_the_font_people.php
Categories: News

Noted: New Logo and Identity for Rocket Mortgage by Lippincott

Mon, 02/04/2019 - 15:47
(Est. 2016) "Rocket Mortgage is an online mortgage experience developed by Quicken Loans, America's largest mortgage lender. Rocket Mortgage isn't a calculator; it's a way to get a mortgage. Just tell us about yourself, your home and your finances, and we'll give you real interest “Houston, we don’t have a Rocket” New Logo and Identity for Rocket Mortgage by Lippincott

(Est. 2016) "Rocket Mortgage is an online mortgage experience developed by Quicken Loans, America's largest mortgage lender. Rocket Mortgage isn't a calculator; it's a way to get a mortgage. Just tell us about yourself, your home and your finances, and we'll give you real interest rates and numbers - not just our best guess. Then, you can use Rocket Mortgage to get approved, ask questions about your mortgage, manage your payments and more." In January 2018, the company became the largest overall retail lender in the U.S. (it is also the largest online retail mortgage lender).

Design by
Lippincott

Related links
N/A

Relevant quote
Since the focus isn’t solely on speed, the image of the rocket is no longer used in the new logos. Instead, the main element in the new logo for each company in this new partnership is a custom typeface with a “magic O.”

When looking at the negative space in the O, many have said they see an outline of a person — an intentional nod to keeping clients at the center of everything we do. Others have said they see the gauge of a speedometer to show speed or progress or the keyhole of a door—one that we believe can be used to open up a host of new financial opportunities and freedom. The beauty of this design element is that there are as many interpretations as there are reasons for a consumer to use Rocket Mortgage, Rocket Homes, Rocket Loans or Rocket HQ.

This magic O also gives more diversity in the ways the logo can be used. One example is the golf ball incorporated – or at least implied – in the new Rocket Mortgage Classic logo.

Images (opinion after)

New Logo and Identity for Rocket Mortgage by Lippincott Logo. New Logo and Identity for Rocket Mortgage by Lippincott Family of brands. New Logo and Identity for Rocket Mortgage by Lippincott Business cards. New Logo and Identity for Rocket Mortgage by Lippincott Stationery. New Logo and Identity for Rocket Mortgage by Lippincott New Logo and Identity for Rocket Mortgage by Lippincott Online presence..

Opinion
I have always been confused by both “Quicken Loans” and “Rocket Mortgage by Quicken Loans” because I have never thought of Quicken as a place where I can a mortgage. My main interaction with Quicken is as a piece of software to track money and expenses. But that’s my burden. The old logo was… rocket-y. Other than the flames, I kind of liked that old rocket. The typography was clumsy but passable. The new logo is not rocket-y and given that both the main logo and the logos for the other separate-but-together companies focus on the word “Rocket” it’s fairly disappointing that there is not even a hint of what makes rockets rocket. I am all for avoiding the obvious but of all the approaches possible this is the antithesis of the name. The “O” being made from the turned “C” is not a bad idea but it’s very awkward in this particular case as there is no pay-off from the name. The concept that it’s a person? Eh. The concept that it’s a keyhole? Eh. The concept that it’s a door? Eh. I mean, nothing wrong with any of them… the logo just feels flat and lacking any personality or even energy, which the old logo had. The few applications shown don’t help the logo unfortunately, as everything feels heavy in all that red and the overly financial-looking sans serif. Overall, this needed more rocket, less mortgage.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hI1PS480jCQ/new_logo_and_identity_for_rocket_mortgage_by_lippincott.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rocket_mortgage_by_lippincott.php Mon, 04 Feb 2019 06:03:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rocket_mortgage_by_lippincott.php
Categories: News

Reviewed: New Logo and Identity for MMAC by Sociedad Anónima

Mon, 02/04/2019 - 12:47
Opened in the Summer of 2018, the Museo Morelense de Arte Contemporáneo Juan Soriano (MMAC for short) is a new contemporary arts museum in the city of Cuernavaca -- a popular weekend vacation town near Mexico City -- in the state of Morelos, named after “Positive Negative Space” New Logo and Identity for MMAC by Sociedad Anónima

Opened in the Summer of 2018, the Museo Morelense de Arte Contemporáneo Juan Soriano (MMAC for short) is a new contemporary arts museum in the city of Cuernavaca -- a popular weekend vacation town near Mexico City -- in the state of Morelos, named after Juan Soriano, a Mexican artist who began exhibiting his paintings at the age of 16 in the mid 1930s and continued for many decades doing paintings, sculptures, and theater work. The museum's permanent collection features over 1,200 pieces of his work and will feature local and international artists in its temporary exhibits along with a robust range of public programs. The building was designed by Mexico City-based JSa Arquitectura. The identity was designed by Mexico City-based Sociedad Anónima.

New Logo and Identity for MMAC by Sociedad Anónima The museum. For the Morelense Museum of Contemporary Art Juan Soriano (MMAC), we designed a sans-serif typographic font with a display character, inspired by features of the museum's architecture. The concrete reference is the windows and openings drawn on large-scale plans, gestures that were replicated in the typography by means of cuts and holes, alluding to the positive-negative space, interior-exterior, window, landscape.

The graphic system of the MMAC is based on typography and is also complemented with the design of iconography of signaling, color codes and dynamic and expressive information grids.Sociedad Anónima project page (Google-translated) New Logo and Identity for MMAC by Sociedad Anónima Logo. New Logo and Identity for MMAC by Sociedad Anónima With full name.

At first glance, without any explanation, the logo quickly gives off a contemporary arts museum vibe with a relatively uncomfortable logo. When seen in the context of the building, it's easy to understand where the odd letter shapes come from, as the museum features large concrete walls and spaces with square and rectangular cuts that the letters emulate. The tiny window in the large facade being the most evident example. On its own, it's a strange logo -- which doesn't make it bad, just an acquired taste -- but when it's supported by the matching visual identity, it's a pretty convincing signature that captures the intended tension of the system and the space itself.

New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima Custom type family. New Logo and Identity for MMAC by Sociedad Anónima Type specimen.

At the core of the identity is the custom sans serif family in two styles, normal and cuckoo... or, more technically, Text and Display. It's interesting how the display version shouldn't work but actually works great: The squared-off interiors are weird, the notches in letters like "E" and "F" are kind of dumb, and some letters just look odd (like the "1") but all together and in use, it's surprisingly effective, quite awesome, and very different from the current safe standards in identity design.

New Logo and Identity for MMAC by Sociedad Anónima Business cards. New Logo and Identity for MMAC by Sociedad Anónima Folder. New Logo and Identity for MMAC by Sociedad Anónima Brochures. New Logo and Identity for MMAC by Sociedad Anónima Website. New Logo and Identity for MMAC by Sociedad Anónima Mugs. New Logo and Identity for MMAC by Sociedad Anónima Not sure.

The print applications look solid, with the large use of the logo paired with the text version of the type family and a little bit of flair from the display version. The yellow accent in the applications is great and helps tie the pieces together.

New Logo and Identity for MMAC by Sociedad Anónima Various applications. New Logo and Identity for MMAC by Sociedad Anónima Exterior signage.

In signage, the display version takes over and it looks really bad-ass throughout the building. At times it almost looks like a disconcerting pixel font and creates a great texture (while remaining perfectly readable if, yes, not 100% straightforward).

New Logo and Identity for MMAC by Sociedad Anónima Icon set. New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima New Logo and Identity for MMAC by Sociedad Anónima Interior signage.

Overall, this is a great system that feels very appropriate to the museum in both its mission and its physical space while skirting expectations and trends with a unique visual voice.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vsXolSEh7sA/new_logo_and_identity_for_mmac_by_sociedad_anonima.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mmac_by_sociedad_anonima.php Mon, 04 Feb 2019 04:59:08 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mmac_by_sociedad_anonima.php
Categories: News

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