Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community.



Brand new

Subscribe to Brand new feed
Updated: 57 min 15 sec ago

Noted: New Logo and Identity for Tilix by BR / BAUEN

Wed, 02/19/2020 - 15:56
(Est. 2017) Owned by PagSeguro, Tilix is a fintech app that offers a simplified bill payment system in Brazil. A further explanation from the designers: "In Brazil there is a payment method called 'boleto' (ticket), which is an invoice with a barcode you can scan “If I Could Turn Back Time” New Logo and Identity for Tilix by BR / BAUEN

(Est. 2017) Owned by PagSeguro, Tilix is a fintech app that offers a simplified bill payment system in Brazil. A further explanation from the designers: "In Brazil there is a payment method called 'boleto' (ticket), which is an invoice with a barcode you can scan on your mobile device and pay for it. Tilix scans those 'boletos' in your e-mail and organizes them by due date, you can also save receipts etc."

Design by
BR / BAUEN (Goiânia, Brazil)

Related links
BR / BAUEN project page

Relevant quote
Through a deep understanding of the path forward, we understood that Tilix's contribution to the financial sector was not simply about organizing one's bills and payments - Tilix's way forward is to optimize people's time through thorough and simplified finance organization - that was the main insight to design Tilix's app icon: a watch that rotates backwards - the symbol animation speed was developed following the movement proportions of analog watches.

Images (opinion after)

New Logo and Identity for Tilix by BR / BAUEN Logo. New Logo and Identity for Tilix by BR / BAUEN Logo animation. New Logo and Identity for Tilix by BR / BAUEN App icon before and after. New Logo and Identity for Tilix by BR / BAUEN New Logo and Identity for Tilix by BR / BAUEN Smartwatch. New Logo and Identity for Tilix by BR / BAUEN Guidelines. New Logo and Identity for Tilix by BR / BAUEN Icon set. New Logo and Identity for Tilix by BR / BAUEN Typography. New Logo and Identity for Tilix by BR / BAUEN New Logo and Identity for Tilix by BR / BAUEN Illustration. Website. App. Identity process and introduction video.

Opinion
The old logo was almost inoffensive with its techie rounded sans serif wordmark but it was also pretty bad with its terrible kerning that read as “t ili x” and the “ili” companion in a circle was a weird standalone component. The new wordmark… it’s hard to tell what in the world is going on or why it is the way that it is — the project page explains that it came from the “t” being a plus sign and the “x” a multiply sign in earlier renditions, which no one would know from looking at the final design — but for some weird reason I really, really like it. There is a strange symmetry (not mirrored obviously) created by the two “i”s and the “T” and “X” being the same height and width, while the script “l” bridges the two sides but only connects on one. I dunno… I just viscerally like it. Even the weird curved bottoms and flat tops are interesting. The app icon, I like the idea that it’s the hours/minutes/seconds hands of a clock and that it animates backward to signify saving time but there is something flimsy about it… like it needs something to give it more body or presence. I do like how it animates into the full logo. Not much in application other than the website, which is fine, but the identity elements all seem enjoyable: typography choices are solid, color palette is simple and finance-y, and the illustrations are charming. It would have been cool to see some more of the weirdness from the logo bubble up to the identity somehow but maybe that would have been too much for an app that’s meant to handle all your bill payments, so the more conservative approach seems reasonable.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/l2ZC4F19ka4/new_logo_and_identity_for_tilix_by_br_bauen.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tilix_by_br_bauen.php Wed, 19 Feb 2020 05:40:44 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tilix_by_br_bauen.php
Categories: News

Reviewed: New Logo, Identity, and Livery for Aegean by PriestmanGoode

Wed, 02/19/2020 - 12:56
Established in 1999, Aegean Airlines is the flag carrier airline of Greece and the largest in the country by total number of passengers carried, number of destinations served, and fleet size. Aegean travels to a network of 151 destinations -- 31 domestic and 120 international “Two Birds with one Stone” New Logo, Identity, and Livery for Aegean by PriestmanGoode

Established in 1999, Aegean Airlines is the flag carrier airline of Greece and the largest in the country by total number of passengers carried, number of destinations served, and fleet size. Aegean travels to a network of 151 destinations -- 31 domestic and 120 international -- in 44 countries with a fleet of 61 aircraft that is going to expand to include 46 new A320neo and A321neo jets by 2025. This month, Aegean introduced a new identity designed by London, UK-based PriestmanGoode.

PriestmanGoode wanted to nod to AEGEAN's former gull logo, which was widely loved both by customers as well as by AEGEAN staff. The team transformed it into a modern form that references the brand's heritage, but also references the landscape and the architecture of Greece more broadly.

The new AEGEAN logo consists of two elements: the AEGEAN wordmark and the twin-gull symbol. The designs reflect the design heritage of Greece, with its classical forms, bold design and purity of symmetry. The wordmark combines clean and sharp angles with rounded details that add softness of form, reminiscent of classical Greek architecture. The twin-gull symbol embraces AEGEAN's key values of harmony and symmetry taking inspiration from the balance between the Aegean Sea and surrounding skies that unite the Greek nation.PriestmanGoode provided text New Logo, Identity, and Livery for Aegean by PriestmanGoode Logo. New Logo, Identity, and Livery for Aegean by PriestmanGoode Logo with pattern.

The old logo was pretty sad with an icon that looked like it belonged on a cheap hotel by the sea but that was across the street without direct access to the beach, which I realize is a very specific simile but that's where my mind went more quickly than national flag carrier. The wordmark was not terrible. The new logo is a massive upgrade, giving the airline a proper representation that is in tune with other flag carriers. The wordmark is perhaps a little TOO in tune, with an extended sans serif approach that is the same as many other large airlines and has the prerequisite angled cuts on the "E" and small rounded corners but also, for who knows what reason, it does that thing where half the corners are rounded and half are not. The "G" holds the whole thing together as interesting and I like how it keeps the short horizontal stroke from the old wordmark. The biggest improvement is the new double-gull icon in an abstract, aerodynamic rendition that pairs what could be interpreted as a parent bird and a baby bird flying together. Metaphors aside, it's a nice-looking icon that signals airline! swiftly. I'm not crazy about the baby blue used... I feel like the second color could be something more interesting. Still, it's a pretty solid icon.

The new brand identity further represents the Greek spirit through a core colour palette of AEGEAN Blue, Silver Blue and White, and celebrates the whites and silver-blues of the Greek skies, and the vibrant blue of the Aegean Sea.PriestmanGoode provided text New Logo, Identity, and Livery for Aegean by PriestmanGoode Guidelines. New Logo, Identity, and Livery for Aegean by PriestmanGoode OLD livery. New Logo, Identity, and Livery for Aegean by PriestmanGoode New livery. New Logo, Identity, and Livery for Aegean by PriestmanGoode New Logo, Identity, and Livery for Aegean by PriestmanGoode New Logo, Identity, and Livery for Aegean by PriestmanGoode More sexy livery shots.

The old livery was as sad as the logo, with the bare minimum amount of design effort exerted on it. The only thing sadder than the old logo? Half of the old logo cropped on the tail. The new livery is not amazing but definitely a huge improvement. The wordmark fills up the front of the plane a lot better and the dark swash of paint along the tail nicely frames the new icon. I realize it would be super expensive but I would have loved to see the angled stripe pattern on the fuselage.

PriestmanGoode has also designed all new cabin interiors for AEGEAN's new fleet of A320neo, which further reflect Greece's cultural heritage, and translate the new brand into an onboard environment. Brand motifs have been transformed into subtle patterns to use on textiles, while a signature brand panel sits at the front and back of the cabin. All material finishes have been custom-designed and are unique to AEGEAN.PriestmanGoode provided text New Logo, Identity, and Livery for Aegean by PriestmanGoode New Logo, Identity, and Livery for Aegean by PriestmanGoode New Logo, Identity, and Livery for Aegean by PriestmanGoode Cabin.

The cabin looks slick. I really like what they have done with the seats, building in a graphic element into each of the pieces that make up the seat. The pillows look great to the point where I would consider stealing one to put on my sofa and the angled stripe pattern achieved through stitchin' is bitchin'.

New Logo, Identity, and Livery for Aegean by PriestmanGoode Non-coach, nice things. Not one but two identity presentation videos.

Overall, this was a much needed redesign and the update delivers an identity on par with other national airlines that, even if it's not the most groundbreaking, it looks contemporary, trustworthy, and classy.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Up0EwqJKcno/new_logo_identity_and_livery_for_aegean_by_priestmangoode.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_livery_for_aegean_by_priestmangoode.php Wed, 19 Feb 2020 04:29:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_livery_for_aegean_by_priestmangoode.php
Categories: News

Spotted: New Logo for Andersen Windows

Tue, 02/18/2020 - 21:55
New Logo for Andersen Windows Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VC1KAM7fnDM/new_logo_for_andersen_windows.php https://www.underconsideration.com/brandnew/archives/new_logo_for_andersen_windows.php Tue, 18 Feb 2020 12:23:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_andersen_windows.php
Categories: News

Spotted: New Logo for Molson Coors by Soulsight

Tue, 02/18/2020 - 21:55
New Logo for Molson Coors by Soulsight Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eSj-bGRJuEg/new_logo_for_molson_coors_by_soulsight.php https://www.underconsideration.com/brandnew/archives/new_logo_for_molson_coors_by_soulsight.php Tue, 18 Feb 2020 12:11:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_molson_coors_by_soulsight.php
Categories: News

Linked: Off with their Heads!

Tue, 02/18/2020 - 15:55
U.S. Senate candidate in the state of Maine, Bre Kidman, chooses a guillotine as a metaphor for something political in a new range of merch to help support her candidacy. Right... Off with their Heads! Visit Link U.S. Senate candidate in the state of Maine, Bre Kidman, chooses a guillotine as a metaphor for something political in a new range of merch to help support her candidacy. Right... http://feedproxy.google.com/~r/ucllc/brandnew/~3/e1gAyumomuY/off_with_their_heads.php https://www.underconsideration.com/brandnew/archives/off_with_their_heads.php Tue, 18 Feb 2020 08:07:03 -0600 https://www.underconsideration.com/brandnew/archives/off_with_their_heads.php
Categories: News

Noted: New Logo for the State of Oklahoma

Tue, 02/18/2020 - 15:55
"Oklahoma is a state in the South Central region of the United States. It is the 20th-most extensive and the 28th-most populous of the 50 United States. Its residents are known as Oklahomans (or colloquially, "Okies"), and its capital and largest city is Oklahoma City. “Aim for the Star” New Logo for the State of Oklahoma

"Oklahoma is a state in the South Central region of the United States. It is the 20th-most extensive and the 28th-most populous of the 50 United States. Its residents are known as Oklahomans (or colloquially, "Okies"), and its capital and largest city is Oklahoma City. The state's name is derived from the Choctaw words okla and humma, meaning "red people". It is also known informally by its nickname, "The Sooner State", in reference to the non-Native settlers who staked their claims on land before the official opening date of lands in the western Oklahoma Territory or before the Indian Appropriations Act of 1889, which increased European-American settlement in the eastern Indian Territory. Oklahoma Territory and Indian Territory were merged into the State of Oklahoma when it became the 46th state to enter the union on November 16, 1907. A major producer of natural gas, oil, and agricultural products, Oklahoma relies on an economic base of aviation, energy, telecommunications, and biotechnology. Both Oklahoma City and Tulsa serve as Oklahoma's primary economic anchors, with nearly two-thirds of Oklahomans living within their metropolitan statistical areas." (Wikipedia)

Design by
Undisclosed local creatives working pro-bono

Related links
Oklahoma brand microsite
The Oklahoman news story

Relevant quote
The design of our logo is based on shapes and colors embedded in our history. The form is inspired by our native heritage. It reflects earth, sky, water, agriculture and forest. These colors also speak to the seasons. A white star is a powerful symbol of America which is a part of our state seal and on the original flag of the state. Chevrons acknowledge our military. These elements form a circle and direct their energy inward, dramatizing Oklahoma as a hub at the center of America. This symbol invites everyone to join us here in an embracing community, to take in countless unexpected experiences and explore genuine opportunity.

Images (opinion after)

New Logo for the State of Oklahoma Comparison with the OK.gov identity, which I don't believe was a formal logo for the state but was previously used on the website and has now been replaced by the new logo. New Logo for the State of Oklahoma Logo. New Logo for the State of Oklahoma Stacked version in full color and single-color. New Logo for the State of Oklahoma Color variations. Brand video. The Oklahoman coverage of the logo announcement. The Governor and Lt. Governor are really excited and confident about the result.

Opinion
The old OK.gov logo was… not very OK, with the longest and most unnecessary swash ever recorded and some poor use of Trajan in “.Gov” to complement whatever serif “OK” used to be. The feathers were awkward and that’s not even counting the pushback against logos that include Native American imagery, although if there is a state where it’s relevant and appropriate, Oklahoma is one of them. Anyway, that was not the state’s official logo and was not used to promote tourism or business but it did serve as the logo for the state’s website, so worth including and acknowledging. On to the new logo… I’ll start with the positive, because there is not much of it: At a glance and small, it manages to convey, perhaps loosely and abstractly, a Native American graphic motif but at the same time manages to be somewhat corporate, bridging the need for representing the state AND bringing in business. The star in the center isn’t highly creative or unique but appropriate given that the state’s seal features a prominent white star. The main problem with the logo is that it feels so very generic, like it could be for a public library system, for a shopping mall, or for a history museum. Execution-wise, I get the chevrons but I really don’t understand what’s up with the pizza slices and door-stop wedges… why are they the way they are? Who knows. The colors on the icon are also somewhat depressing. I know we complain a lot about the preponderance of bright, happy colors but I guess this is why they are so used, because the opposite is such a downer. When the logo breaks down to a single color, it’s both better and worse: better because it’s not those colors and worse because it’s even harder to tell what’s going on. The wordmark is fine I guess. Don’t get me wrong, I do not like it, but it’s not bad per se. What’s clear, though, is that the state of Oklahoma really likes swashy “K”s. Overall, it’s a bit of a trainwreck in minor ways but I can see this surviving the initial negative reactions and becoming a serviceable mainstay for the state.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hN6CH0kW9gs/new_logo_for_the_state_of_oklahoma.php https://www.underconsideration.com/brandnew/archives/new_logo_for_the_state_of_oklahoma.php Tue, 18 Feb 2020 07:38:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_the_state_of_oklahoma.php
Categories: News

Reviewed: New Logo and Identity for Guta by M -- N Associates

Tue, 02/18/2020 - 12:55
Established in 2018, Guta is a chain of coffee shops in Ho Chi Minh City, Vietnam, that combines the tradition of Vietnamese street coffee culture with the variety of contemporary coffee shop offerings (e.g., drinks with whipped cream on top). Guta has grown quickly and “A Breath of Fresh Chair” New Logo and Identity for Guta by M -- N Associates

Established in 2018, Guta is a chain of coffee shops in Ho Chi Minh City, Vietnam, that combines the tradition of Vietnamese street coffee culture with the variety of contemporary coffee shop offerings (e.g., drinks with whipped cream on top). Guta has grown quickly and efficiently in the last year, now counting with almost 60 stores that range from roaming carts, to small booths, to full-blown stores, most of them providing a Vietnam staple: a tiny plastic chair to place on the street and sit on. The new identity for Guta has been designed by local firm M -- N Associates.

New Logo and Identity for Guta by M -- N Associates Samples of OLD menu items and presentation. Guta is from a Vietnamese verbal slang, from "gout /gu/" in French and "ta" in Vietnamese, together stands for the term "our style". Representing for Guta's brand spirit, they proud to serve a decently good strong Vietnamese coffee. From the most common culture of Saigon, street-coffee has become a fundamental habit of not just Saigonese but also Vietnamese. Beneath the habitual culture, there's always a "plastic chair", small and convenient to setup anywhere to become a small coffee shop.

The graphic system was taken over by the iconic chair as center combined with all surrounding environmental elements and people behaviors. All together, creating a complete unique "style" for Guta and echos what the brand comes from.M -- N Associates project page New Logo and Identity for Guta by M -- N Associates Logo.

The old logo was bad with its overly playful font choice, super tight kerning, and oddly tall "E", but not entirely terrible as it was welcoming and friendly. The new logo drops the "cafe" part, allowing "GUTA" to be more prominent and introduces a custom wordmark that at first feels kind of clunky with its bottom-heavy "U" and top-heavy "A" but, spoiler, once you see that those shapes are inspired by the stout plastic chairs that people sit on while enjoying street food and drinks it takes on a whole new level of charming and appropriateness. I really wish the "G" were different and somehow more in tune with the other letters because then the logo would be a total home run. The updated blue and yellow makes the logo (and identity) a lot livelier and easy to spot.

New Logo and Identity for Guta by M -- N Associates New Logo and Identity for Guta by M -- N Associates Custom typeface references. Featuring the chair and Vietnamese diacritical marks, we has developed a custom font named after Guta, FONTA (our font), only for the extension of Guta child brands and special communication tools. After their success on rebranding, Guta has been growing from several stores to nearly 60 stores around the city and opened new child brands like PHỞTA (Phở noodle) or CHỢTA (convenient local store).M -- N Associates project page New Logo and Identity for Guta by M -- N Associates New Logo and Identity for Guta by M -- N Associates New Logo and Identity for Guta by M -- N Associates Custom typeface.

As spoiled in the paragraph above, the logo and custom typeface are inspired by the unique shape of the stool/chair that is so commonly used and provides a strange but delightful graphic reference. The resulting typeface is mostly great but the round characters ("C", "G", "O", "Q") stand out oddly. The numerals are awesome and the zero is more nicely resolved, which hints at what the "G" in the logo could have looked like. In general, what I like most about the typeface is that has a raw-ish vernacular aesthetic as if it were a hand-painted sign for a single store.

Typeface introduction video. Here's the usual habit for kicking start of the day for everyone who loves street coffee. They sit on a plastic chair somewhere shady and surrounding with greens, with a cup of coffee and a newspaper. After finishing their news and coffee, they started hanging out or ready for work.

The halftone printing effect on newspaper was regarded as communicating visualization for the brand and echoed different characters who sit on plastic chair around the country, from office worker to lady hawker. All together, reflecting a unique yet familiar culture of Vietnam street coffee for Guta philosophy.M -- N Associates project page New Logo and Identity for Guta by M -- N Associates Newspaper halftone pattern. Every character was selected carefully and representing a wide range of different characters from young to old, from blue collar to white collar. Each character with unique pose express their personalities and broaden brand visualization. All combines together, visualization and color palette, creating a unique yet consistent brand expression, easily to be adapted and extending according to marketing purposes.M -- N Associates project page New Logo and Identity for Guta by M -- N Associates Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Newspaper people illustrations.

The idea of bringing in the halftone texture of newspapers into the identity is appropriate and fun. The execution of applying it to people and then Photoshopping them to sit on the "A" is kind of crude and at first I didn't like it but, like everything else so far, there is a weird charm to it and in its purposeful lack of sophistication is a welcome respite from the more common slick illustration styles we've been seeing over and over.

New Logo and Identity for Guta by M -- N Associates Business cards. New Logo and Identity for Guta by M -- N Associates Cups. New Logo and Identity for Guta by M -- N Associates Menu. New Logo and Identity for Guta by M -- N Associates Menu board.

The applications are pretty good with big and bold type and colors. The presentation of the products is neat too, with the drinks placed amid "holes" that are also references to the chair.

New Logo and Identity for Guta by M -- N Associates New Logo and Identity for Guta by M -- N Associates New Logo and Identity for Guta by M -- N Associates Your browser does not support the video tag. Your browser does not support the video tag. Storefronts.

My favorite aspect of the identity are the storefronts. They are so effective, looking as recognizable as Starbucks' green storefronts but these in particular have the rare of effect of both standing out and blending in. The former through the bright color palette and the latter through the logo that has that hand-painted vernacular feel I mentioned earlier, making each location look as if it has been there for a long time.

Your browser does not support the video tag. New Logo and Identity for Guta by M -- N Associates Delivery uniform. To achieve comfort and functionality when serving outdoor in humid, sunny weather, uniform was designed with minimal basic 4D light Tshirt comprehending with shorts. In detail for branding, there's an upside down pocket symbolized for the A-chair symbol.M -- N Associates project page New Logo and Identity for Guta by M -- N Associates New Logo and Identity for Guta by M -- N Associates New Logo and Identity for Guta by M -- N Associates Barista uniforms.

The uniforms, for both baristas and delivery people, are great, with a simple, bold, and youthful vibe. I LOVE the upside down pocket on the t-shirts that, once more, references the chair. Yes, it's a useless pocket but most pockets on t-shirts are so at least this one is on brand.

New Logo and Identity for Guta by M -- N Associates New Logo and Identity for Guta by M -- N Associates New Logo and Identity for Guta by M -- N Associates Merch.

Overall, I think this is really great. It doesn't follow trends, it's culture-specific, and the ideas and concepts are very well implemented from start to finish all while giving Guta a highly recognizable identity as it literally takes to the streets.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/kndcLXCyAHs/new_logo_and_identity_for_guta_by_m_n_associates.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_guta_by_m_n_associates.php Tue, 18 Feb 2020 04:47:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_guta_by_m_n_associates.php
Categories: News

Announced: 2020 Brand New Conference: Travel Advisory

Mon, 02/17/2020 - 15:55
If you are considering attending this year's Brand New Conference in Austin, TX, on October 22 - 23, there are two things: 1) That's awesome! We have a fantastic line-up of speakers prepared. 2) We want to encourage you to make your travel and hotel/Airbnb “Book travel and hotel soon!”  Travel Advisory

If you are considering attending this year's Brand New Conference in Austin, TX, on October 22 - 23, there are two things:

1) That's awesome! We have a fantastic line-up of speakers prepared.

2) We want to encourage you to make your travel and hotel/Airbnb reservations as soon as possible because that same weekend is the Formula 1 United States Grand Prix at the Circuit of the Americas and a lot of people travel to Austin for it so we don't want you to struggle with this closer to the date.

Other than that, we are all set with an excellent venue, a fun after-party spot, and hoping to see you there!

Pre-sale tickets, at the lowest price point possible, are available through early May when we announce the speakers and move into Early-bird pricing.

PS. No posts today, Monday, February 17 due to Presidents Day, a Federal holiday, which means kids have no school, which means daddy (me) can't write.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/auWH2H7jMAw/2020_brand_new_conference_travel_advisory.php https://www.underconsideration.com/brandnew/archives/2020_brand_new_conference_travel_advisory.php Mon, 17 Feb 2020 07:14:19 -0600 https://www.underconsideration.com/brandnew/archives/2020_brand_new_conference_travel_advisory.php
Categories: News

Noted: New Logo for LIVESTRONG Foundation

Fri, 02/14/2020 - 15:54
(Est. 1997) "The LIVESTRONG Foundation fights to improve the lives of people affected by cancer now. Created in 1997, the Foundation is known for providing free cancer support services and advocating for policies that improve access to care and quality of life. Known for its “Live Strong, Design Weak” New Logo for LIVESTRONG Foundation

(Est. 1997) "The LIVESTRONG Foundation fights to improve the lives of people affected by cancer now. Created in 1997, the Foundation is known for providing free cancer support services and advocating for policies that improve access to care and quality of life. Known for its powerful brand - LIVESTRONG - the Foundation has become a symbol of hope and inspiration around the world. Since its inception, the Foundation has served 2.5 million people affected by the disease and raised more than $500 million to support cancer survivors. One of America's top non-profit organizations, the Foundation has been recognized by industry leaders including Charity Navigator, the National Health Council and the Better Business Bureau for its excellent governance, high standards and transparency."

Design by
N/A

Related links
Chicago Sun Times story

Relevant quote
“We’re more than a wristband,” Livestrong President and CEO Greg Lee told a crowd of about 200 gathered for the event. A few minutes earlier, Gloria Gaynor’s 1970s hit single “I Will Survive” pumped out of the speakers.

Livestrong’s trademark yellow wristbands were once worn by celebrities and politicians the world over. Donations and commercial ties to athletic apparel company Nike brought in tens of millions annually.

But those days are gone. The wristbands are rarely seen anymore, and Nike ended its Livestrong clothing line years ago.

Images (opinion after)

New Logo for LIVESTRONG Foundation Logo. New logo introduction video. New Logo for LIVESTRONG Foundation Hat. New Logo for LIVESTRONG Foundation Mug.

Opinion
Livestrong is in a very difficult position where it has one of the most recognizable nonprofit logos that could easily last, literally, forever. Unfortunately that identity is very strongly associated with Lance Armstrong, whose fall from grace after the revelation/confirmation that he used performance-enhancing drugs during all those wins has completely tainted both the organization and in turn the identity. All this to say that it’s understandable that they would want to move on and leave behind such a strong brand. What’s not understandable though is why they would downgrade so precipitously to such a bad, generic logo. The icon with the overlapping dotted rings is, ironically, pointless… sure it probably does stand for collaboration but there is no real meaningful interpretation to be derived there. The wordmark is so sad, in a geometric sans serif that has been pruned of its stems for no evident reason and has way more letter spacing than is needed or warranted. In application, on the website, they extend the use of the dots as lines and backgrounds that feel so dated, like something out of the 1980s or 90s but none of either decade’s good traits. There is also the use of Archer, which is a lovely type family, but feels so out of place here. Overall, this is bad and the downgrade is compounded by how good the previous identity was.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7bWS9NwfqUU/new_logo_for_livestrong_foundation.php https://www.underconsideration.com/brandnew/archives/new_logo_for_livestrong_foundation.php Fri, 14 Feb 2020 10:04:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_livestrong_foundation.php
Categories: News

Reviewed: Friday Likes 317: From Joana Areal, Marçal Prats, and Ghost

Fri, 02/14/2020 - 15:54
A range of soft-colored projects from very different industries this week, with work from Lisbon, London, and Oklahoma City. (Descriptions are a little shorter than usual due to travel and time constraints this Friday, due to First Round in Portland.) “From Joana Areal, Marçal Prats, and Ghost” Friday Likes 317

A range of soft-colored projects from very different industries this week, with work from Lisbon, London, and Oklahoma City. (Descriptions are a little shorter than usual due to travel and time constraints this Friday, due to First Round in Portland.)

8950 by Joana Areal 8950 by Joana Areal

8950 is a brand of skincare products from Portugal using all natural ingredients and plastic-free packaging -- instead it comes in a lovely ceramic container. (I couldn't figure out what the name stands for.) The identity, designed by Lisbon, Portugal-based Joana Areal, is über minimalist, with the name typeset in a simple sans serif and each number underscored... what elevates this beyond another ho-hum simple design is how stunning it looks embossed in the ceramic bottles and the classy color palette for the boxes and labels. I'll admit that I was also swayed by the rocky presentation. See full project

Casa Cardona Wines by Marçal Prats Casa Cardona Wines by Marçal Prats

Casa Cardona is a very limited edition of wines that were purchased by a group of friends in Barcelona and intended for personal (re)distribution only, under the new moniker, taken from Cardona Square, Barcelona. The packaging, by London, UK-based Marçal Prats, takes inspiration from 1960s Op-art and renders portraits of the friends in a cool, trippy style that would probably be fairly un-marketable if this were a widely distributed commercial product but as a kind of artistic expression on a bottle, it's quite fun. Like 8950 above, I'm also swayed by the extra trippy presentation of the bottles with additional color stripes illuminated unto the bottles for an additional hit of Op-art. See full project

Foreword by Ghost Foreword by Ghost

Foreword provides leadership consulting for executives to help them become better leaders or help them establish strong cultures in their workplace. Designed by Oklahoma City, OK-based Ghost, the identity is quite straightforward with a nice sans serif wrapped inside a bookmark holding shape that, as a bonus, has a neat arrow in the negative space at the beginning. It's nothing groundbreaking but it's very nicely deployed in print applications on a lovely range of colored stock and a slick use of clear foil stamping. Also, I would wear those pins for no reason whatsoever other than they are nice as F. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/QSK_BC-sLSA/friday_likes_317.php https://www.underconsideration.com/brandnew/archives/friday_likes_317.php Fri, 14 Feb 2020 09:12:48 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_317.php
Categories: News

Linked: Westby City Council Logo Contest

Fri, 02/14/2020 - 15:54
The Westby City Council of Westby, Wisconsin, is offering $250 in a contest to redesign its logo. This post is NOT to shame the contest but to say that I will pay THEM $250 to keep that bitchin' logo. Westby City Council Logo Contest Visit Link The Westby City Council of Westby, Wisconsin, is offering $250 in a contest to redesign its logo. This post is NOT to shame the contest but to say that I will pay THEM $250 to keep that bitchin' logo. http://feedproxy.google.com/~r/ucllc/brandnew/~3/KG0f2SbFwZA/westby_city_council_logo_contest.php https://www.underconsideration.com/brandnew/archives/westby_city_council_logo_contest.php Fri, 14 Feb 2020 07:13:27 -0600 https://www.underconsideration.com/brandnew/archives/westby_city_council_logo_contest.php
Categories: News

Spotted: New Logo for Autism Speaks

Thu, 02/13/2020 - 18:54
New Logo for Autism Speaks Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/660UNNnfp-Y/new_logo_for_autism_speaks.php https://www.underconsideration.com/brandnew/archives/new_logo_for_autism_speaks.php Thu, 13 Feb 2020 06:47:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_autism_speaks.php
Categories: News

Spotted: New Logo for Investissement Québec

Thu, 02/13/2020 - 18:54
New Logo for Investissement Québec Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/4rVjDfnFoCM/new_logo_for_investissement_quebec.php https://www.underconsideration.com/brandnew/archives/new_logo_for_investissement_quebec.php Thu, 13 Feb 2020 06:42:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_investissement_quebec.php
Categories: News

Linked: Padres Pass on Inception Cap

Thu, 02/13/2020 - 12:50
Remember these MLB inception caps? Well, for the San Diego Padres, when you mix their "SD" monogram and swinging friar logo you get what some fans deemed to look like a Swastika so they will not be using them caps. Padres Pass on Inception Cap Visit Link Remember these MLB inception caps? Well, for the San Diego Padres, when you mix their "SD" monogram and swinging friar logo you get what some fans deemed to look like a Swastika so they will not be using them caps. http://feedproxy.google.com/~r/ucllc/brandnew/~3/kiWbu9A4Zsc/padres_pass_on_inception_cap.php https://www.underconsideration.com/brandnew/archives/padres_pass_on_inception_cap.php Thu, 13 Feb 2020 06:36:10 -0600 https://www.underconsideration.com/brandnew/archives/padres_pass_on_inception_cap.php
Categories: News

Noted: New Logo and Identity for International Paralympic Committee by North

Thu, 02/13/2020 - 12:50
"Founded on 22 September 1989 as an international non-profit organisation, the International Paralympic Committee (IPC) is an athlete-centred organisation composed of an elected Governing Board, a management team and various Standing Committees and Councils. Since 1999 we have been headquartered in Bonn, Germany. The IPC's “Spiraling into Control” New Logo and Identity for International Paralympic Committee by North

"Founded on 22 September 1989 as an international non-profit organisation, the International Paralympic Committee (IPC) is an athlete-centred organisation composed of an elected Governing Board, a management team and various Standing Committees and Councils. Since 1999 we have been headquartered in Bonn, Germany. The IPC's primary responsibilities are to support our 200 plus members develop Para sport and advocate social inclusion, ensure the successful delivery and organisation of the Paralympic Games and act as the international federation for 10 Para sports."

Design by
North (London, UK)

Related links
N/A

Relevant quote
The Paralympic symbol has been in use since the 2006 Winter Paralympics in Turin, Italy. Whilst the symbol has become recognised internationally, the organisation has lacked a broader visual identity to support it. North was approached to build an identity system around the symbol that would unify the IPC’s visual output and contribute to the wider aim of challenging existing perceptions around disability.

The symbol itself has been completely redrawn so as to confirm and reinforce the implied dynamism of the original construction. The geometry of the new symbol also aims to resolve a number of practical reproduction issues with important applications, including the production of three dimensional signage and clarity at small scales. The Red, Blue and Green have been brightened to give the symbol parity with the Olympic rings.

A set of patterns derived from the geometry and colour palette of the new symbol was created in order to offer an alternative to photography.

The IPC’s tone of voice has also been emboldened with the introduction of a new typeface. ’New Hero’ enables a more motivational, energetic style of messaging more in tune with the broader visual language of contemporary sports brands and events.

These elements come together in a flexible design system that encourages consistent expression across a broad variety of materials, from athlete handbooks to the IPC’s video channels.

Images (opinion after)

New Logo and Identity for International Paralympic Committee by North Logo. New Logo and Identity for International Paralympic Committee by North Construction and grid. New Logo and Identity for International Paralympic Committee by North Color update comes from the Olympic Rings. Your browser does not support the video tag. Logo animation into texture. New Logo and Identity for International Paralympic Committee by North New Logo and Identity for International Paralympic Committee by North New Logo and Identity for International Paralympic Committee by North Texture and photos. New Logo and Identity for International Paralympic Committee by North New Logo and Identity for International Paralympic Committee by North New Logo and Identity for International Paralympic Committee by North New Logo and Identity for International Paralympic Committee by North Typography and logo and photos.

Opinion
The old logo was surprisingly messy and since it generally plays a secondary role in Paralympic Game logos — in the same way as the Olympic Rings — it was hard to notice how bad it was. The new logo is what our collective minds interpreted the old logo to be: a crisp set of swooshes with excellent bezier curves organized around a tight axis. It’s funny how that was so not the case. So, yeah, great improvement on the logo, no doubt. Even the subtle tweak to the colors make it more lively and, to boot, now match colors from the Olympic Rings. The few identity elements around the logo are okay… nothing too exciting… the typeface is interesting, as a kind of spinoff of Futura and the textures are intriguing. There is not much of a system to speak of… so there is not a whole lot to agree or disagree with. Overall, everything is pointing in the right direction now both literally and metaphorically.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/MrCkV635swc/new_logo_and_identity_for_international_paralympic_committee_by_north.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_international_paralympic_committee_by_north.php Thu, 13 Feb 2020 04:34:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_international_paralympic_committee_by_north.php
Categories: News

Reviewed: New Logo and Identity for STC by Interbrand

Thu, 02/13/2020 - 12:50
Established in 1998, Saudi Telecom Company (stc) is a telecommunications company in Saudi Arabia providing cable, landline, mobile, internet services, and computer networks for residential and business customers. In official parlance, they offer a "variety of ICT solutions and digital services in several categories including “Push Forward” New Logo and Identity for STC by Interbrand

Established in 1998, Saudi Telecom Company (stc) is a telecommunications company in Saudi Arabia providing cable, landline, mobile, internet services, and computer networks for residential and business customers. In official parlance, they offer a "variety of ICT solutions and digital services in several categories including telecommunication, IT, financial technology, digital media, cybersecurity, and other advanced digital solutions". Last year, stc introduced a new identity designed by the Madrid, Spain, office of Interbrand.

New Logo and Identity for STC by Interbrand Samples of OLD identity. In order to prepare the stc brand for the future while maintaining its authenticity, it was necessary to define a new, clear and meaningful vision.

For this reason, stc's new purpose transcends the capabilities of a traditional telco operator and instead connects to people's needs: "Creating and bringing greater dimension and richness to people's personal and professional lives". This is the ambition that will guide stc in internal and external processes, accompanying an evolution in their corporate culture that highlights drive, devotion and dynamism.Interbrand provided text Brand video -- a little tasting menu of all that's detailed below. stc's new soul is condensed under the claim "Everything's going forward!" and is what inspired the renewal of the visual identity. The aim was to create a visual expression under a clear premise: enriching stc brand's visual vocabulary through a simple design system that operates as a single team, telling a powerful story.

The new stc speaks about the future and seamless progress. But how can you imagine an idea of the future without repeating stereotypes? It was necessary to find a way to express the future in a simple, human and innovative way, creating a new metaphor that emanates from the brand strategy. The answer was in a digital and human movement that transforms, discovers, activates, opens, facilitates and is omnipresent when people interact with screens: the "slider". The power to go forward and change is - and always has been - at our fingertips.Interbrand provided text Your browser does not support the video tag. The forward gesture idea that drives the whole identity. This "slider" or "forward gesture" serves stc to express three superpowers: link (taking you from one positive point to an even better one), reveal (a window to new possibilities) and transform (an agent that changes the environment).

It's dynamic because it invites the user to act. It's interactive because it's user centric and doesn't work without people. It's creative because it's a tool that allows people to do things they couldn't do before and shows them what's yet to come.Interbrand provided text New Logo and Identity for STC by Interbrand The gesture has three purposes/behaviors: to link, to transform, and to reveal. Your browser does not support the video tag. Link behavior, animated. Your browser does not support the video tag. Transform behavior, animated. Your browser does not support the video tag. Reveal behavior, animated.

I would normally talk about the logo before anything else but, in this case, establishing the concept behind the logo is important and because all of the stuff above informs the identity. The idea of "forward"-ness is nothing new in corporate identity, in fact it's one of the most well-trodden ideas, like, ever, so what begins as a bit of an eyeball of "Please, God, not another forward identity" turns into a rather smart and relatively surprising way of interpreting it. The veritable pixel graphic device that also runs the risk of being trite is able to infuse the identity with a great range of behaviors that, although subtle, are able to nicely convey the notions of linking, transforming, and revealing in an engaging manner. I'm not saying anything here is revolutionary but it's clear and effective and particularly impressive at this scale of a company, where they could easily be way more literal instead of a little ambiguous and open to interpretation.

The "slider" - as a continuous energy towards the future - works as the essence of the new stc visual identity. This energy is encapsulated in the new logo - specifically, the "slider" resource intervenes in a simple and iconic way on the "t". The logo no longer has a symbol and it doesn't need one. The name becomes stc's new symbol, moving from capital letters to small letters to convey more closeness and to use a younger and more digital expression. In addition, the descriptor that previously formed part of the logo has been eliminated so it transcends the meaning of its initials.Interbrand provided text Your browser does not support the video tag. Before to after logo transformation/concept. New Logo and Identity for STC by Interbrand Logo.

While the old identity was all over the place and mostly in rather cheesy, techie aesthetics, the logo was pretty interesting. Hard to use but unique for sure. The new logo is a very simple and straightforward wordmark in a nice sans serif with the displaced "t" as the only visual flair. Before you pile on, yes, this is the logo that the internet claimed copied the cts logo but let's not even go there because, as far as logos go, neither of them is the most original, so similarities in execution are to be expected. I understand I just praised and dissed the logo in the same sentence but I think that's to be expected from a simple logo like this: it's not the most exciting but it gets the job done and as part of the rest of the identity it's a solid piece of the puzzle. And there are a lot of pieces...

The new visual identity rests upon three main colors: a new, more vibrant and digital purple (the color that stc maintains, the color that people already identify with the brand and a color that communicates creativity, inspiration and imagination), "Air" white (representing clarity, light and simplicity) and coral (a highlight color that gives a more youthful touch to stc and transmits collaboration and energy).

Likewise, the font stc Forward has been developed, an ad hoc typography that encompasses the Latin and Arabic families and incorporates the history of the "slider" in its hyperextended horizontal strokes.Interbrand provided text New Logo and Identity for STC by Interbrand New Logo and Identity for STC by Interbrand Color palette.

The color palette is bright and techie in an every-product-in-Silicon-Valley way which may have grown tiresome to most of us but I assume-that/wonder-if it's a range of colors that can create a big impact in Saudi Arabia, despite most of us being so used to seeing this combination of purple and coral.

New Logo and Identity for STC by Interbrand Your browser does not support the video tag. Custom type.

The custom type family is really nice -- the extended top of the "a" is a great differentiator and a smart way to build in the slider's horizontal gesture into the type.

New Logo and Identity for STC by Interbrand Photography.

Yet another great element. Nicely art directed, well executed, and very satisfyingly on brand.

New Logo and Identity for STC by Interbrand Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Illustration style.

Not everything could be a win, right? The attack of the faceless line-art people continues in this identity. Again, like the color palette, this might be a runaway hit over there and, to their credit, both the illustrations and motion approach have some nice moments.

This is less a rebrand and more a rebirth. It is the unleashing of something powerful. New services beyond telecom (entertainment, fintech, insurance, apps and more) and new markets beyond the origin country. A new name, visual and verbal expression, personality and attitude that finally match what is being transformed - from a local telco to a regional digital powerhouse.Interbrand provided text New Logo and Identity for STC by Interbrand Layouts. Your browser does not support the video tag. Layouts can easily change for different parts of the brand. New Logo and Identity for STC by Interbrand New Logo and Identity for STC by Interbrand New Logo and Identity for STC by Interbrand New Logo and Identity for STC by Interbrand Various ads.

The applications are solid. Nothing super crazy good but what I really like is the wide variety of approaches and uses of the elements that all feel cohesive and as part of the broad visual language of stc.

Your browser does not support the video tag. Mobile app. New Logo and Identity for STC by Interbrand New Logo and Identity for STC by Interbrand New Logo and Identity for STC by Interbrand New Logo and Identity for STC by Interbrand Various swag. New Logo and Identity for STC by Interbrand Clock concept.

Overall, this feels right... it may tread on many recurring trends but it works very well to infuse stc with an instant sense of contemporary-ness that wasn't there before while also providing a couple of small design surprises along the way.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/lWXXQr_qfrI/new_logo_and_identity_for_stc_by_interbrand.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_stc_by_interbrand.php Thu, 13 Feb 2020 02:45:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_stc_by_interbrand.php
Categories: News

Spotted: New Logo and Packaging for Butterfinger

Wed, 02/12/2020 - 21:50
New Logo and Packaging for Butterfinger Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/HEhG09tN9QA/new_logo_and_packaging_for_butterfinger.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_butterfinger.php Wed, 12 Feb 2020 08:26:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_butterfinger.php
Categories: News

Spotted: New Logo and Packaging for AHA by Taxi Studio

Wed, 02/12/2020 - 21:50
New Logo and Packaging for AHA by Taxi Studio Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jT-7heCevQE/new_logo_and_packaging_for_aha_by_taxi_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_aha_by_taxi_studio.php Wed, 12 Feb 2020 08:18:23 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_aha_by_taxi_studio.php
Categories: News

Pages

Inspiration