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Spotted: New Logo and Identity for Ukraine Maritime Administration by Bulanov büro

Tue, 08/06/2019 - 14:38
New Logo and Identity for Ukraine Maritime Administration by Bulanov büro Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/a2L2gj7TEqY/new_logo_and_identity_for_ukraine_maritime_administration_by_bulanov_buro.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ukraine_maritime_administration_by_bulanov_buro.php Thu, 01 Aug 2019 12:12:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ukraine_maritime_administration_by_bulanov_buro.php
Categories: News

Linked: Love it or Hate it

Tue, 08/06/2019 - 14:38
Designer and street artist Julian Rivera is suing Walmart for using a similar "love" logo he has been using for many years in their "EV1" line of apparel, a collaboration with Ellen DeGeneres. The full document can be read here. Love it or Hate it Visit Link Designer and street artist Julian Rivera is suing Walmart for using a similar "love" logo he has been using for many years in their "EV1" line of apparel, a collaboration with Ellen DeGeneres. The full document can be read here. http://feedproxy.google.com/~r/ucllc/brandnew/~3/rt2j7nynYrw/love_it_or_hate_it.php https://www.underconsideration.com/brandnew/archives/love_it_or_hate_it.php Thu, 01 Aug 2019 08:17:16 -0600 https://www.underconsideration.com/brandnew/archives/love_it_or_hate_it.php
Categories: News

Noted: New Logo and Identity for Tyro by Hulsbosch

Tue, 08/06/2019 - 14:38
(Est. 2001) "When it comes to payments and business-only banking, Tyro provides a fresh alternative. We're Australia's largest EFTPOS provider of all ADIs outside the big four1 and we provide tailored EFTPOS, effortless business loans and banking solutions that support over 25,500 Australian businesses. Beyond “IgnitiOn” New Logo and Identity for Tyro by Hulsbosch

(Est. 2001) "When it comes to payments and business-only banking, Tyro provides a fresh alternative. We're Australia's largest EFTPOS provider of all ADIs outside the big four1 and we provide tailored EFTPOS, effortless business loans and banking solutions that support over 25,500 Australian businesses. Beyond credit, debit and EFTPOS card acquiring, we also offer Medicare and private health fund claiming and rebating services. We connect simply with your existing systems and Xero software but also offer a world of possibility by connecting customers with innovative software and apps that help build business. Our smart technologies are easy to use and designed to save our customers time and money, like our transaction and deposit account that lets you earn interest on transactions."

Design by
Hulsbosch (Sydney, Australia)

Related links
Hulsbosch project page

Relevant quote
Hulsbosch were asked to communicate that Tyro is a bank – not just a payments provider, a better banking and lending choice than the current alternatives in the category and to build consideration amongst Australian businesses to get them to switch from their existing bank to Tyro.

The identity is based on the idea of Tyro taking care of banking and payments to enable the business owner to focus on their passion: igniting the business. Supporting their first rebrand in 10 years, Tyro’s brand positioning and associated tagline “better business banking” was developed for the new brand platform.

Images (opinion after)

New Logo and Identity for Tyro by Hulsbosch Logo. New Logo and Identity for Tyro by Hulsbosch Animated "o" New Logo and Identity for Tyro by Hulsbosch "o" variations. New Logo and Identity for Tyro by Hulsbosch Guidelines. New Logo and Identity for Tyro by Hulsbosch Brochure. New Logo and Identity for Tyro by Hulsbosch Terminal. New Logo and Identity for Tyro by Hulsbosch Overview.

Opinion
The old logo was bad, with its link sausage aesthetic and terrible “ty” ligature. (In their defense, it’s better than the stacked version they had previously — *shudder*). The new logo maintains the lowercase, geometric-ish approach — is the “y” too wide/big or is it just me? — but with a much more serious sans serif and an “o” that explodes into cool graphic stuffs. As a visual metaphor for “ignition”, I buy it. The primary explosion, in a blue powder-like substance, is probably the best of the options but I also like the thick dots. I’m not too crazy about turning the “o” into half cups of coffee or half bicycle tires but I guess that helps communicate “commerce”. Some of you might be inclined to reference this past Noted project, with good reason, but I think this one does the same idea more convincingly as the bursts make more sense coming from the “o” than the diagonal. The one thing that I’m not sure about is if this identity makes this look like a bank, which sounds like it was the primary goal. It definitely looks like an advanced point of sale processing system but a bank? I dunno. Still, I find the solution visually interesting overall.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/OoqawuEFcGs/new_logo_and_identity_for_tyro_by_hulsbosch.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tyro_by_hulsbosch.php Thu, 01 Aug 2019 05:51:09 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tyro_by_hulsbosch.php
Categories: News

Spotted: New Logo for GCash

Wed, 07/31/2019 - 20:36
New Logo for GCash Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/62mcR4qw-jU/new_logo_for_gcash.php https://www.underconsideration.com/brandnew/archives/new_logo_for_gcash.php Wed, 31 Jul 2019 12:07:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_gcash.php
Categories: News

Spotted: New Logo and Identity for Iress by Sparks

Wed, 07/31/2019 - 20:36
New Logo and Identity for Iress by Sparks Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/v-Mcn8mqTkg/new_logo_and_identity_for_iress_by_sparks.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_iress_by_sparks.php Wed, 31 Jul 2019 11:57:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_iress_by_sparks.php
Categories: News

Announced: First Round 2019 - Chicago: Early-bird Ends August 2 + Volunteers Needed

Wed, 07/31/2019 - 17:36
Early-bird prices for First Round in Chicago, IL, on September 13 will end this Friday, August 2. We are already halfway full and, at this rate, we are expecting to sell out so don't procrastinate! We are also in need of 6 volunteers. The main “Halfway Full”  Early-bird Ends August 2 + Volunteers Needed

Early-bird prices for First Round in Chicago, IL, on September 13 will end this Friday, August 2. We are already halfway full and, at this rate, we are expecting to sell out so don't procrastinate!

We are also in need of 6 volunteers. The main task is to help with morning set-up and registration. Arrival at venue at 7am. Most likely you would miss the first session and then we will rotate the 4 volunteers into the second and third sessions. Then you will be able to watch the rest. There might be some small tasks throughout the day but nothing strenuous! Email me if interested.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/iK6W2Ja4N_8/first_round_2019_-_chicago_early-bird_ends_august_2_volunteers_needed.php https://www.underconsideration.com/brandnew/archives/first_round_2019_-_chicago_early-bird_ends_august_2_volunteers_needed.php Wed, 31 Jul 2019 08:25:27 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2019_-_chicago_early-bird_ends_august_2_volunteers_needed.php
Categories: News

Linked: The Eagle Barely Landed

Wed, 07/31/2019 - 17:36
For 12 hours, at least on Facebook, grocery store Giant Eagle, had a new logo but after negative comments it switched back to the old one. Wade through the comments at the link for a good time. The Eagle Barely Landed Visit Link For 12 hours, at least on Facebook, grocery store Giant Eagle, had a new logo but after negative comments it switched back to the old one. Wade through the comments at the link for a good time. http://feedproxy.google.com/~r/ucllc/brandnew/~3/fdAabc_wMhE/the_eagle_barely_landed.php https://www.underconsideration.com/brandnew/archives/the_eagle_barely_landed.php Wed, 31 Jul 2019 08:18:14 -0600 https://www.underconsideration.com/brandnew/archives/the_eagle_barely_landed.php
Categories: News

Noted: New Logo, Identity, and Packaging for Elefante by Interbrand

Wed, 07/31/2019 - 17:36
Introduced in 1941, Elefante is a brand of tomato extract available in Brazil. It was originally owned by Cica, later Unilever, and now Cargill. “Ele-fayn-to, Ele-fahn-to” New Logo, Identity, and Packaging for Elefante by Interbrand

Introduced in 1941, Elefante is a brand of tomato extract available in Brazil. It was originally owned by Cica, later Unilever, and now Cargill.

Design by
Interbrand (São Paulo, Brazil office)

Related links
Interbrand project page

Relevant quote
We understood that people lost connection with family and close friends. So we created Elefante as a brand that gather people around the table. The brand repositioned itself to make people more involved with food and we updated its identity and started to talk right to the customer, like equals.

We have brought a new way to talk about all that Elefante believes. Now, Elefante tells and participates of the stories that gather people together.

The new logotype is modern and clean, besides that it was designed to remind an elephant body, with clumsy terminals and bold structure. The visual identity explores the idea of ​​the intensity and concentration of tomatoes inside the package, and this is reflected in all its visual language, with the letters always together and the warm colors.

Images (opinion after)

New Logo, Identity, and Packaging for Elefante by Interbrand Wordmark. New Logo, Identity, and Packaging for Elefante by Interbrand Logo (with elephant). New Logo, Identity, and Packaging for Elefante by Interbrand Pattern. New Logo, Identity, and Packaging for Elefante by Interbrand Type treatments. New Logo, Identity, and Packaging for Elefante by Interbrand Illustration style. New Logo, Identity, and Packaging for Elefante by Interbrand Posters. New Logo, Identity, and Packaging for Elefante by Interbrand Notebook. New Logo, Identity, and Packaging for Elefante by Interbrand Packaging, before and after. New Logo, Identity, and Packaging for Elefante by Interbrand New Logo, Identity, and Packaging for Elefante by Interbrand New Logo, Identity, and Packaging for Elefante by Interbrand New Logo, Identity, and Packaging for Elefante by Interbrand New Logo, Identity, and Packaging for Elefante by Interbrand Packaging. New brand and logo introduction (in English).

Opinion
The old logo barely qualified as one, typeset in small caps in a very generic serif that lacked any kind of appeal. The new logo is quirky and charming with a very funky rounded-ish sans serif with some odd flaring — the “n” in particular stands out but I can also appreciate how it fills the space before the “t”. It’s funny because when I glance at the logo, sometimes I hate it and sometimes I like it. The elephant remains mostly the same, in part because it isn’t a traditional mascot that can be evolved willy nilly but is instead a comic book character, Jotalhão, created by Mauricio de Sousa in 1962 and adopted by Elefante in 1979. Most of its traits remain the same but with a brighter green and sunnier disposition. The new packaging is not a bastion of greatness but it is so much better than the old one, looking friendlier and more… new. The other applications are so-so… The jumbled, overlapping typography is clunky and the illustrations look somewhat unfinished. The pattern is almost okay but the green things — dismembered elephant trunks? — make my eyes hurt. Overall, it’s certainly an improvement that makes the product look more enticing.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GTPz_jMJtYE/new_logo_identity_and_packaging_for_elefante_by_interbrand.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_elefante_by_interbrand.php Wed, 31 Jul 2019 07:53:10 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_elefante_by_interbrand.php
Categories: News

Reviewed: New Logo and Identity for Desigual done In-house

Wed, 07/31/2019 - 17:36
Established in 1984 in Barcelona, Spain, Desigual is an international fashion brand for a youthful audience. Known for its patchwork and bold graphics, the brand designs, sells, and distributes across eight product categories (women, men, shoes, accessories, sports, living, kids, and beauty) online and in “Objects in Selfies are More Flipped than they Appear” New Logo and Identity for Desigual done In-house

Established in 1984 in Barcelona, Spain, Desigual is an international fashion brand for a youthful audience. Known for its patchwork and bold graphics, the brand designs, sells, and distributes across eight product categories (women, men, shoes, accessories, sports, living, kids, and beauty) online and in over 100 countries with more than 500 stores (some of them within department stores or other authorized retailers). Headquartered in Ibiza, it employs 4,500+ people -- 800+ alone in their corporate office. Last month, Desigual introduced a new identity designed in-house.

Following the Transformation Plan that we began in 2015, today, the 13th of June 2019, in an unprecedented exercise of logic, we turned our logo around to pay tribute to who we are and to truly honour our name.

So, in addition to becoming the first brand in the world to permanently reverse its logo, we are also making our intentions very clear: being more ourselves than ever. A tribute to the rebellious, disruptive and fresh spirit that inspired filmmaker Isabel Coixet to give us the name Desigual in 1984 because we were "not doing the same" thing as everyone else. An (inverted) move that brings us closer, once again, to fulfilling our dream: living in a world where everyone can be themselves by using their innate creativity as a tool.Desigual press release (about logo) New Logo and Identity for Desigual done In-house Logo. New Logo and Identity for Desigual done In-house Monogram.

The old logo, with a flipped "s" had a more subtle approach to portraying the name -- which would loosely translate to English in a sort of portmanteaux as "unsame" (not being the same) -- and it did so in tightly letterspaced Helvetica because Europe and fashion. The new logo flips the whole word and adds a period at the end (or is it the beginning?) to emphasize the "rebellious" move. I don't think this is as monumental as Desigual thinks it is. I mean, yes, it's different but it's so readable and easy to interpret that there is almost no element of surprise. What was good about the old logo was that one of eight letters was wrong and it created a quick short circuit that you had to do a double-take to realize it was the flipped "s" that caused it, whereas this new one just gives it all away from the get-go. I do think there is something valiant and look-at-me-!-ish about it but it's not an industry-shifting change. Typographically it's not that interesting either... like, it doesn't look good or cool or radical, it's just type flipped. The monogram doesn't get much better as it's just a flipped "D" inside a very tight stroke.

New Logo and Identity for Desigual done In-house Magazine. The campaign, designed by Desigual's Creative Studio in collaboration with Dutch agency We are Pi, starts today, the 13th of June. It begins with street marketing in major European cities, where people will find signs that seem impossible to read at first but conceal a hidden message.

"It's a nod to the selfie generation. Curious people who want to view life in a different way and love to try new things."

For the brand, this also means heading into unchartered territory:

"It's the first time in 35 years that we've run an outdoor campaign that doesn't feature the product."Desigual press release (about campaign) New Logo and Identity for Desigual done In-house New Logo and Identity for Desigual done In-house Print campaign. New Logo and Identity for Desigual done In-house New Logo and Identity for Desigual done In-house Campaign IRL.

The campaign could have been interesting and it almost is but the messages are kind of weak... meaning, there is no call to action, no emotive manifesto, no aspirational goals, it's random sentences about things being slightly wrong. The execution also makes this look like a brand of fancy notebooks. I think it's the black bands going across the patterns or the primary colors but I definitely do not think "fashion" when I see those.

New Logo and Identity for Desigual done In-house A store somewhere. New Logo and Identity for Desigual done In-house New Logo and Identity for Desigual done In-house Desigual inBeta pop up in Ibiza. More information here.

The "inBeta" store starts to get at something more interesting, bold, and exciting, with the mixing of different sized patterns in black and white as a backdrop to the colorful products.

New Logo and Identity for Desigual done In-house Branded products.

This set of images also begins to move the brand into something more rebellious but I think it has to do more with anything that's not the logo -- especially that giant fanny pack.

New Logo and Identity for Desigual done In-house "Multicolour camouflage maxi-bum bag" (not giant fanny pack), yours for $79.95.

I don't know... maybe I'm being too hard on this and letting my lack of enthusiasm of a flipped logo dampen their effort to stand out in the marketplace through a gesture that, indeed, not many other fashion houses would be willing to do.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/CNG_gPBDnbQ/new_logo_and_identity_for_desigual_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_desigual_done_in_house.php Wed, 31 Jul 2019 04:50:23 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_desigual_done_in_house.php
Categories: News

Spotted: New Logo for 2023 Pan American Games

Tue, 07/30/2019 - 20:36
New Logo for 2023 Pan American Games Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/JV9XI5e8y8E/new_logo_for_2023_pan_american_games.php https://www.underconsideration.com/brandnew/archives/new_logo_for_2023_pan_american_games.php Tue, 30 Jul 2019 12:05:51 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_2023_pan_american_games.php
Categories: News

Spotted: New Logo and Packaging for Nature Made

Tue, 07/30/2019 - 20:36
New Logo and Packaging for Nature Made Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NA4zAF-TYjk/new_logo_and_packaging_for_nature_made.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_nature_made.php Tue, 30 Jul 2019 11:59:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_nature_made.php
Categories: News

Linked: Cmd-Z for Frederick

Tue, 07/30/2019 - 17:35
Spotted last week, the new logo for the city of Frederick, MD, will not be used after citizen backlash. Cmd-Z for Frederick Visit Link Spotted last week, the new logo for the city of Frederick, MD, will not be used after citizen backlash. http://feedproxy.google.com/~r/ucllc/brandnew/~3/ery7ZyIE0_A/cmd-z_for_frederick.php https://www.underconsideration.com/brandnew/archives/cmd-z_for_frederick.php Tue, 30 Jul 2019 08:07:16 -0600 https://www.underconsideration.com/brandnew/archives/cmd-z_for_frederick.php
Categories: News

Noted: New Logo and Identity for Gojek done In-house

Tue, 07/30/2019 - 17:35
(Est. 2010) "Founded on the principle of solving everyday challenges with technology, the Gojek app has evolved from offering just ride-hailing to a suite of more than 20 services today. As we continue to grow as a leading tech company serving everyday solutions for millions “Power to the People” New Logo and Identity for Gojek done In-house

(Est. 2010) "Founded on the principle of solving everyday challenges with technology, the Gojek app has evolved from offering just ride-hailing to a suite of more than 20 services today. As we continue to grow as a leading tech company serving everyday solutions for millions of users across Southeast Asia, our passion for problem-solving grows. Gojek's journey began in 2010 as a motorcycle ride-hailing call center in Indonesia. The homegrown app was then launched in 2015 with only three services: GoRide, GoSend, and GoMart. Since then, the app has evolved into a Super App, a multi-services platform with more than 20 services today.Gojek is now a leading technology group of platform serving millions of users in Southeast Asia."

Design by
In-house

Related links
Gojek Medium post

Relevant quote
Our logo precedes our app. When it was made, nearly 9 years ago, it symbolised a marriage between an Ojek (a Bahasa Indonesia word for bike taxis) and technology (symbolised by the wifi symbol atop). After all, moving people about on Ojeks was what we started with. It was conceptualised and finalised in an evening, by none other than one of our founders! Oh, the joys of starting-up!

We started where every design project at Gojek starts — with our users and drivers. After months of research, intense brainstorming, dozens of fully-built decks that were shelved at the last moment… we arrived at Solv — our new logomark. We call it our symbol of solutions.

Solv fit our definition of a perfect logo. It was unique enough to stand out from the competition, memorable enough for anyone to redraw from memory, and still flexible enough to work at any size, anywhere. And the team loved it.

Images (opinion after)

New Logo and Identity for Gojek done In-house Sampling of old logos. New Logo and Identity for Gojek done In-house Samples of old look. New Logo and Identity for Gojek done In-house Logo. New Logo and Identity for Gojek done In-house Icon variations. New Logo and Identity for Gojek done In-house New Logo and Identity for Gojek done In-house Uniforms. Your browser does not support the video tag. I don't know what the narrator is saying but I still got goosebumps. Your browser does not support the video tag. No narration required. Brand and logo introduction.

Opinion
The old logo wasn’t great but it was pretty effective, with an ojek emanating Wi-Fi signals, aptly conveying you could somehow summon them with your phone. The new logo builds on the familiarity of the service and opts for a less literal icon, one that, at its least interesting, looks like a power button and, at its most interesting, like an ojek driver seen from above. The bonus interpretation of the icon as a magnifying glass is pretty clever. I’m not sure it the icon needs the MTV-esque renditions but, sure, why not? The wordmark is fairly generic and if it had been something a little more interesting I think it could have elevated the icon. The jackets are fun and vivid, with the bright green contrasting great against the black. The icon looks a lot cooler on the helmets because helmets in general are cool and these one have a kind of vintage form that’s quite nice. Overall, it may not be the best logo out there but it seems like the company is embracing it with pride and looking to make it a recognizable graphic device in Southeast Asia as its more than one million drivers go to and fro.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eToA5B6xLmk/new_logo_and_identity_for_gojek_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_gojek_done_in_house.php Tue, 30 Jul 2019 07:44:44 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_gojek_done_in_house.php
Categories: News

Reviewed: New Logo and Identity for Boots UK by Coley Porter Bell

Tue, 07/30/2019 - 14:31
Established in 1849, Boots UK is one of the leading pharmacies-slash-health and beauty retailers in the UK. Owned since 2014 by American holding company, Walgreens Boots Alliance, Inc., Boots employs over 60,000 people in approximately 2,500 stores that range in sizes and services with most “These Boots Are Made for Shoppin'” New Logo and Identity for Boots UK by Coley Porter Bell

Established in 1849, Boots UK is one of the leading pharmacies-slash-health and beauty retailers in the UK. Owned since 2014 by American holding company, Walgreens Boots Alliance, Inc., Boots employs over 60,000 people in approximately 2,500 stores that range in sizes and services with most of them offering a pharmacy plus healthcare, personal care, and cosmetic products, while bigger locations can offer everything from optician services to photo processing. Earlier this year, Boots introduced a new identity designed by London, UK-based Coley Porter Bell.

Whenever you want to feel your best, you turn to Boots. Yet despite a high rating for trust, recognition, and value, customers felt that the Boots brand had become 'dated' and 'old-fashioned'. The world of well-being has changed enormously over the last few decades. Being healthy is no longer about 'the absence of illness', it's now a way of life and Boots was feeling pressure from all sides as everyone from discounters and bargain stores through to online brands were keen to become the next well-being partner in our lives.

The Boots brand purpose is to 'champion everyone's right to feel good'. Our evolved masterbrand identity projected the idea that 'our confidence inspires your confidence'.Coley Porter Bell project page New Logo and Identity for Boots UK by Coley Porter Bell Logo evolution. We liberated and crafted the Boots logotype from the restriction of the 1960's lozenge, re-introduced the classically contrasting master-brand colours, created straightforward, simple type and typography, easy to read, modern in feel and symmetrical in design, built an imagery library that looks great and feels great, bringing to life people and their individual character. And finally, we created a flexible, energetic design system with a true sense of simplicity.Coley Porter Bell project page New Logo and Identity for Boots UK by Coley Porter Bell Logo. New Logo and Identity for Boots UK by Coley Porter Bell Logo comparison.

As a disclaimer: In this review I am 100% missing any cultural nuances about the legacy of Boots in the UK and the sentiments of people towards it. I assume it would be the equivalent of Walgreens or CVS rebranding where there a few contextual elements that help understand their place in the world. So, this is purely a design review. First, I'll say that in no way would I ever associate the new, old, older, or older-er logos with a pharmacy or a cosmetic retail brand. To me, it looks like a clothing store but, again, I didn't grow up with this so to folks in the UK this logo might scream Tylenol the moment they see it. The old logo was mostly okay, especially since it's been like that pretty much for 60 years so it's almost like it couldn't be any other way. Without the new one I don't think I would have realized how annoying the "t" extending all the way to the "B" really was but the new logo shows how much looser the logo is without it and how it allows the bottom swash to be more prominent. With that change alone, the new logo was worth the effort. Removing it from the holding shape is also a plus as it gives the wordmark much needed breathing room. Other small changes, here and there, all seem to be good. For the most part, even with a "big" tweak like chopping the "t", the logo retains its essence and familiarity while providing a few new opportunities to use it more loosely in application.

New Logo and Identity for Boots UK by Coley Porter Bell Gift cards.

A nice example of the closing statement of the last paragraph are these gift cards, which I think are the best representation of the redesign. It's Design 101 in that it simply takes the logo, blows it up 500% and sets it as a visually receded background. Basic but particularly effective as the curves of the wordmark become somewhat abstract. The color combinations are pretty nice too.

New Logo and Identity for Boots UK by Coley Porter Bell Advantage cards. New Logo and Identity for Boots UK by Coley Porter Bell New Logo and Identity for Boots UK by Coley Porter Bell New Logo and Identity for Boots UK by Coley Porter Bell Brochures. New Logo and Identity for Boots UK by Coley Porter Bell Posters. New Logo and Identity for Boots UK by Coley Porter Bell New Logo and Identity for Boots UK by Coley Porter Bell New Logo and Identity for Boots UK by Coley Porter Bell Ads.

The print/ad applications are a little odd. There is a good energy going on in the mixing and matching of sans serifs in roman and italic styles with a hand-drawn script but, especially in the brochure samples, it feels somewhat disjointed. Still, there is something good brewing there.

New Logo and Identity for Boots UK by Coley Porter Bell New Logo and Identity for Boots UK by Coley Porter Bell Online presence. New Logo and Identity for Boots UK by Coley Porter Bell Instagram account. New Logo and Identity for Boots UK by Coley Porter Bell Livery. New Logo and Identity for Boots UK by Coley Porter Bell Store entrance. New Logo and Identity for Boots UK by Coley Porter Bell New Logo and Identity for Boots UK by Coley Porter Bell Packaging.

Some of the more retail-y applications are fine... hard to judge based on the limited set of renders. Like, the packaging seems promising but it's hard to know if that's the actual thing that will go to market. If so, wouldn't it have been awesome of the logo crossed over from the lid into the body of the package on the creams? As they have it right now, it's almost as if they put the logo back into a holding shape. Same thing with the vitamins, they re-constrained the logo to a band, instead of letting it break through.

New Logo and Identity for Boots UK by Coley Porter Bell Carryout bags. New Logo and Identity for Boots UK by Coley Porter Bell New Logo and Identity for Boots UK by Coley Porter Bell Totes.

Overall, this is all fine. Nothing groundbreaking or overly inspiring but enough of a clean slate to re-energize the brand at a time when retail can use all the help it can get.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/G0Oc4ew_mLE/new_logo_and_identity_for_boots_uk_by_coley_porter_bell.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_boots_uk_by_coley_porter_bell.php Tue, 30 Jul 2019 04:50:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_boots_uk_by_coley_porter_bell.php
Categories: News

Spotted: New Logo and Identity for Limitless by Nalla

Mon, 07/29/2019 - 20:31
New Logo and Identity for Limitless by Nalla Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ssD2fmVijtY/new_logo_and_identity_for_limitless_by_nalla.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_limitless_by_nalla.php Mon, 29 Jul 2019 06:06:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_limitless_by_nalla.php
Categories: News

Spotted: New Logo for Spin

Mon, 07/29/2019 - 20:31
New Logo for Spin Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gQHA9i6NVfY/new_logo_for_spin.php https://www.underconsideration.com/brandnew/archives/new_logo_for_spin.php Mon, 29 Jul 2019 06:04:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_spin.php
Categories: News

Linked: Disney/Pixar Movie Title Sketches

Mon, 07/29/2019 - 14:31
The Letterform Archive in San Francisco has received dozens of sketches from lettering artist Michael Doret from his work on Disney and Pixar movie titles. Plenty of them shown at the link. Disney/Pixar Movie Title Sketches Visit Link The Letterform Archive in San Francisco has received dozens of sketches from lettering artist Michael Doret from his work on Disney and Pixar movie titles. Plenty of them shown at the link. http://feedproxy.google.com/~r/ucllc/brandnew/~3/NITJ8XPp6nI/disneypixar_movie_title_sketches.php https://www.underconsideration.com/brandnew/archives/disneypixar_movie_title_sketches.php Mon, 29 Jul 2019 05:56:14 -0600 https://www.underconsideration.com/brandnew/archives/disneypixar_movie_title_sketches.php
Categories: News

Noted: New Logo and Identity for Gusto done In-house

Mon, 07/29/2019 - 14:31
(Est. 2012, originally ZenPayroll) "Gusto serves more than 100,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits--like health insurance and 401(k) accounts--while helping companies create incredible work places. Through one refreshingly easy, integrated platform, we automate “Say it with Gusto” New Logo and Identity for Gusto done In-house

(Est. 2012, originally ZenPayroll) "Gusto serves more than 100,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits--like health insurance and 401(k) accounts--while helping companies create incredible work places. Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work."

Design by
In-house in collaboration with Koto

Related links
Gusto brand page

Relevant quote
Our wordmark puts the spotlight on our expressive name. Notice the balance, the approachable, rounded letters, and the subtle smile of the lowercase “g”.

This brand is all about people. Our photography captures teams and emphasizes human connection. And our hand-drawn illustration style gushes with personality.

Words matter — both how they look and how they sound. From Clearface, our unique, personality-packed typeface, to our conversational voice and tone, we draw people into vibrant dialogue (without sacrificing clarity).

Images (opinion after)

New Logo and Identity for Gusto done In-house Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Gusto done In-house Color palette, also someone's Whole Foods shopping list. New Logo and Identity for Gusto done In-house Illustrations. New Logo and Identity for Gusto done In-house Photography approach -- real customers, no models. New Logo and Identity for Gusto done In-house Ad. New Logo and Identity for Gusto done In-house Stickers. New Logo and Identity for Gusto done In-house Credit card. New Logo and Identity for Gusto done In-house Tote.

Opinion
The old logo was fine but odd at the same time; the wordmark was unassuming but the monogram was trying to do way too much with the arrow in the “G” and the multiple strokes. Hard to know what the message was. The new logo is pretty much WYSIWYG: the name in lowercase in sans serif. The only core idea behind it is that the “g” has a smile in it which, yeah, it’s sort of there — I hadn’t seen it until I read the description — but, mostly, it just yields a slightly unbalanced “g”. I can perhaps commend the structure of the wordmark that has two wide, circular letters on each end (the “g” and the “o”) with more condensed letters in between. But, in general, it’s simply another sans serif wordmark. The illustrations are pretty nice and at least this time we got actual faces and expressions on the heads, so that’s a bonus. The colors are nicely applied to the illustrations and they look nice on the website and other applications. Clearface for the supporting type is good, in part because it’s on trend at the moment, but, sure, it does pair well with the illustrations and photography. Overall, nothing revolutionary here but a good, crisp, and lively execution of current trends and standards.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/u6V13FYfpVk/new_logo_and_identity_for_gusto_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_gusto_done_in_house.php Mon, 29 Jul 2019 05:39:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_gusto_done_in_house.php
Categories: News

Reviewed: New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill

Mon, 07/29/2019 - 14:31
Established in 2018, the Premier Lacrosse League (PLL), which started playing its inaugural season this June, is a new professional league for lacrosse. Founded by professional lacrosse player Paul Rabil (who used to play in Major League Lacrosse) and his brother Mike Rabil, the PLL “Lacrosse-eyed” New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill

Established in 2018, the Premier Lacrosse League (PLL), which started playing its inaugural season this June, is a new professional league for lacrosse. Founded by professional lacrosse player Paul Rabil (who used to play in Major League Lacrosse) and his brother Mike Rabil, the PLL has six teams that instead of each being based in a city are all part of a tour that travels each weekend to different cities for the duration of the season, which lasts 14 weeks, comprising 10 regular-season weekends, 1 all-star weekend, and 3 playoff weekends. The identity for the league was designed by Brooklyn, NY-based We Are Bill, who also named and designed the identities of the six teams. (Team uniforms were designed by Adidas.)

The league logo needed to live up to the calling. We created a crest inspired by the shape of a lacrosse goal in perspective, a strong mark conveying the authority this league will carry. Within the crest is a lacrosse head with motion marks, paying homage to lacrosse being the fastest sport on two feet. Last, we developed a custom typeface for the letterforms in the crest that was powerful, fast and fierce. A bold mark for the new standard in lacrosse and professional sports.we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Logo. New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Icon in team colors.

The new logo is not great, unfortunately. The icon starts out well with a strong shield shape that tapers subtly towards the bottom, creating a strong, dynamic shape but its contents are a not very well executed. Half of the icon contains half of a lacrosse head -- the net-y part of the stick -- that, whenever I glance quickly at it I see half a human ear instead, with the two lines looking like they are depicting audio or volume. Even if we chalk that up to me being weird, the drawing of the head is clunky -- I feel like it would need to be stylized more somehow. The stripes behind it are okay. On the other half of the icon is "PLL" in a squat, spiky concoction that's pretty awkward and the large counter spaces created by the "L"s yield an odd composition. Then there is the wordmark which looks oddly nostalgic with a slight Art Deco structure and has no evident visual connection to the icon, much less to the "PLL" in the icon. The kerning is also subtly jarring all over the place. I'm a little sad that this post starts with a negative review of the league logo because the team logos are all kinds of fun.

As a tour-based league, we knew the teams were not going to be tied to a specific city, so we had to develop naming inspiration that would allow the teams to exist as the league is today, but also be able to connect to geographies in the future if the league decided to move in that direction. We thought of teams as their own characters, each with a unique persona we wanted to bring to life and spark drama on game day.we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Team logos.

Some of you may remember that I linked to pictures of the uniforms back in May -- these were designed by Adidas based on the identity elements created by We Are Bill. I have thrown in a few pictures of them in here to accompany the logos. (There are more photos here.) So, here we go... six more logo reviews for the price of one.

Our inspiration for the Archers came from the precision, dedication and intensity of a classical archer archetype. Lacrosse fans will draw parallels to players as archers on the field of play. We gave a nod to vintage sport styles but pulled it forward with an attention to composition and colorways that created contrast and drama.we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Archers logo and identity elements.

I like the mix of the "A" with an arrowhead, which is sort of an obvious approach but it's nicely executed here with a very sharp point. The wordmark, in Copperplate, is cool with an arrow stretching from the center of the "C" to the "E" and acting as a crossbar. Not sure about the double holding shapes (one for the arrowhead and one for the wordmark) but I can deal.

New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Archers uniforms. (Designed by Adidas.) Atlas is a Greek god who holds up the world. We loved the name we'd created and through our exploration, we found we had a great opportunity to move beyond the traditional yet static imagery associated with Atlas to portray lacrosse's dynamic game play. We asked ourselves, "What if Atlas was conceived today, what would he be?" The Bull emerged. The horns wrap around the mark as if holding a globe above it. The logo mark needed to be simple, yet impactful. The type is custom-designed to integrate with the bull icon. we are bill provided text⁣ New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Atlas logo and identity elements.

The idea of reimagining Atlas as a bull with its horns hinting at the idea of the human arms holding the world is a fun twist although I have to admit I did not get that reference just from seeing the logo. The bull's face could have been a little better but it does convey quickly that it's an angry bull so that's good. The composition with the shield and the wordmark is pretty good on this one, with the type nestled in between the horns.

New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Atlas uniforms. (Designed by Adidas.) For Chaos, we personified the intensity, intimidation, and raw emotion of chaos in the body of a scorpion. We saw a big opportunity to do something interesting with the typography that was unexpected in the sports category. The energetic word mark is inspired by an act of carving or tagging. In Chaos, we wanted to really push the boundaries of team sport graphics.we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Chaos logo and identity elements.

This is my favorite. I like the scorpion drawing and I love the wordmark, which is kind of silly fun. The integration of the elements into the crest is really good too.

New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Chaos uniforms. (Designed by Adidas.) For every team, we envisioned them facing off in battle, inspired by the origins of the sport in North America. That is the root of our identity for Chrome, armed and ready for battle. We wanted this mark to feel more current than a traditional armored helmet, so we took design cues from the 80's, and our favorite superheroes and comic books. We chose the color palette to push the design to a place few people would expect.we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Chrome logo and identity elements.

This would be my second favorite as it has a 1980s vibe with the color combo and I love the chrome effect on the blackletter wordmark. The mask thing is a tad creepy but I think that's part of why I like it -- not for its creepiness but because, overall, in the team logos, there is a sense of "let's just roll with it, put it out there, and see what happens" without a lot of censoring.

New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Chrome uniforms. (Designed by Adidas.) Redwoods are powerful, towering and impressive trees. This was an inspiring place from which to create a new team identity. The logo mark is inspired by the brown bears that live amidst the redwoods. While the bear could have taken the form of a traditional sports logo with a snarling bear, we wanted to bring a more contemporary edge. We created a bear with a stoic, composed intensity in his eyes and posture.⁣we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Redwoods logo and identity elements.

Probably my least favorite. I feel like the bear is too thick... I know bears are big, but this one just feels like it has a fat neck and is angrily watching TV. The type got a little too complex with the spiky slabs with a stroke with a shadow and split into a chevron. I like the woodsy pattern they put in the crest though.

New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Redwoods uniforms. (Designed by Adidas.) Whipsnakes are a little-known breed of snake endemic to America. We liked using species with the same North America origins as the sports of lacrosse itself. The Whipsnake is uniquely fast, with rapid cuts to strike its target prey. For the logo, we set out to capture that speed and motion yet in a form that spoke to the sport. The snake takes the shape of a lacrosse head. The letters are designed with the same intentionality.⁣we are bill provided text New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Whipsnakes logo and identity elements.

This one is cool, with a snake curled in the shape of a lacrosse head. The wordmark had the right idea but its shadow and perspective is confusing. Not a fan of the standalone head but a HUGE fan of the scales in the uniform.

New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill Whipsnakes uniforms. (Designed by Adidas.) New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill All team uniforms. Detailed video about the development of the league and team logos, with some good behind-the-scenes stuff.

This was clearly a fun job and it's overall successful in the creation of six unique identities that all have the same ingredients that allow for all teams to be presented equally. Even though they are indeed fun and loose, I do feel like the execution could have been a lot better throughout and perhaps six team identities plus one league identity was too much, too quick to be able to devote much more time to development and refinement. On the flip side I like the slightly unfinished look of the teams, which make them look more authentic, almost like an adult recreational league that made some bitchin' uniforms and it's just a bunch of guys playing for the fun of it, instead of the super polished, corporate tone of the NBA or NFL. Also, I just spent a good 15 minutes watching highlights of the games, which I had never done for lacrosse, so score 1 for the PLL.

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Categories: News

Linked: Opening at Edelman

Fri, 07/26/2019 - 20:30
Position: Design Director at Edelman in Chicago, IL. Opening at Edelman Visit Link Position: Design Director at Edelman in Chicago, IL. http://feedproxy.google.com/~r/ucllc/brandnew/~3/pwKb4kVHazY/opening_at_edelman.php https://www.underconsideration.com/brandnew/archives/opening_at_edelman.php Fri, 26 Jul 2019 12:35:45 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_edelman.php
Categories: News

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