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Updated: 1 hour 52 min ago

Noted: New Logo and Identity for Turkish Airlines by Imagination

Wed, 05/01/2019 - 17:12
(Est. 1933) "Turkish Airlines is the national flag carrier airline of Turkey. As of 2018, it operates scheduled services to 304 destinations in Europe, Asia, Africa, and the Americas, making it the largest carrier in the world by number of passenger destinations (excluding regional brands). “Go with the Flow” New Logo and Identity for Turkish Airlines by Imagination

(Est. 1933) "Turkish Airlines is the national flag carrier airline of Turkey. As of 2018, it operates scheduled services to 304 destinations in Europe, Asia, Africa, and the Americas, making it the largest carrier in the world by number of passenger destinations (excluding regional brands). It serves more destinations non-stop from a single airport than any other airline in the world. Turkish Airlines flies to 122 countries, more than any other airline. With an operational fleet of 20 cargo aircraft, the airline's cargo division serves 82 destinations. The airline's corporate headquarters are at the Turkish Airlines General Management Building on the grounds of Atatürk Airport in Yeşilköy, Bakırköy, Istanbul." (Wikipedia)

Design by
Imagination

Related links
N/A

Relevant quote
Imagination’s unique approach to this work was to define an innovative “experience identity” called ‘flow’. Inspired by Turkey’s energy, culture and created to represent the Turkish Airlines’ travel philosophy, flow embodies a customer experience that is effortless, seamless, and uplifting. These values have been applied to all of Turkish Airlines’ touch points, from the new logo to the airline’s Istanbul airport lounge, above the line content and in-flight interiors.

The symbol is held in place by 7 flowing lines which representing the seven continents. And alongside the opening of the new Istanbul Airport, the design system was born from the notion of Turkey being the centre of the new aviation world, connecting East and West.

Images (opinion after)

New Logo and Identity for Turkish Airlines by Imagination Logo. New Logo and Identity for Turkish Airlines by Imagination "Flow" logo. New Logo and Identity for Turkish Airlines by Imagination Wordmark details. New Logo and Identity for Turkish Airlines by Imagination Typography. New Logo and Identity for Turkish Airlines by Imagination Icon set. New Logo and Identity for Turkish Airlines by Imagination Stationery. New Logo and Identity for Turkish Airlines by Imagination Boarding passes. New Logo and Identity for Turkish Airlines by Imagination Classes color coding. New Logo and Identity for Turkish Airlines by Imagination New Logo and Identity for Turkish Airlines by Imagination New Logo and Identity for Turkish Airlines by Imagination Ads. New Logo and Identity for Turkish Airlines by Imagination First and business materials. New Logo and Identity for Turkish Airlines by Imagination Business cabin.

Opinion
In principle, the logo remains the same but, for the most part, has been evolved to be classier and more mature. Removing the cheap highlight, shadow, and bevel effects is an instant benefit, that allows the bird in the icon to show better — its angle has been tilted up a little too. The wordmark is an improvement by being in black but its customization with half round corners, half not, on each letter is so annoying. This trend really needs to stop, it does no letter no favors. Had they left the letters alone, this would have been a straight-up good update. The icon can now also be accompanied by “flow” graphics which work nicely by, literally, flowing through the icon, with the lines converging at its tail and re-emerging from its head. The gradient approach feels a little heavy (like, it’s too much red) but it works, especially as the graphic moves into other applications. Typography-wise and application-wise, everything is pretty straightforward almost to the point of barely registering as an identity. The background flow lines in many of the applications are too subtle and the typography doesn’t have enough of a distinct treatment. Overall, this is fine and the move to a black and red color palette (instead of blue and red) is a big improvement but there isn’t much here to get excited about.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oaT2SLIteQo/new_logo_and_identity_for_turkish_airlines_by_imagination.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_turkish_airlines_by_imagination.php Wed, 01 May 2019 05:49:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_turkish_airlines_by_imagination.php
Categories: News

Reviewed: New Mascots for Team Russia by Art. Lebedev Studio

Wed, 05/01/2019 - 14:12
Established in 1911, the Russian Olympic Committee is, as its name implies, the National Olympic Committee representing Russia and since 2015 has overseen the Team Russia project, which unites athletes in all sports representing Russia at international competitions. Additionally, its mission is to "popularize the “Un-bear-ably Cat-chy” New Mascots for Team Russia by Art. Lebedev Studio

Established in 1911, the Russian Olympic Committee is, as its name implies, the National Olympic Committee representing Russia and since 2015 has overseen the Team Russia project, which unites athletes in all sports representing Russia at international competitions. Additionally, its mission is to "popularize the fundamental principles and values ​​of the Olympic movement and sports among young people and the younger generation" with the goal to "form a wide active community of fans and athletes under the single national brand 'Team of Russia'." Earlier this month, Team Russia introduced two mascots, designed by Moscow-based Art. Lebedev Studio.

The mascots of Team Russia are designed to support Russian athletes at international competitions, to unite and inspire fans, and to urge Russians to lead a healthy lifestyle and go in for sports.

As a final result, two characters ended up as winners - a fluffy white cat in the form of an ushanka and a roly-poly toy bear who also doubles up as a matroshka. They were designed by the Art. Lebedev Studio. The mascots have embodied the traditional ideas about Russian character and bravery, the adorable and amusing features of animals loved all over Russia, as well as an innovative image and design.Russian Olympic Committee press release New Mascots for Team Russia by Art. Lebedev Studio References: The cat is modeled after ushanka hats and the bear after "Nevalyashka" toys.

As far as I can remember I have never "reviewed" mascots and even most Olympic mascot coverage I do through the Linked section but these two mascots, and its applications, are the most interesting I have come across.

New Mascots for Team Russia by Art. Lebedev Studio The cat.

The best reason I have for giving these mascots so much attention is that one of them is a white, rainbow-spotted, two-legged, grumpy cat modeled after the classic Russian fur hat, an ushanka, and it is awesome. There is no rational reason something like it should exist, much less represent a nation's group of athletes, but here it is, loose tying strings and all.

New Mascots for Team Russia by Art. Lebedev Studio The bear.

The bear is the more optimistic of the two and it is modeled after "Nevalyashka" toys (which translates to "One that never lies down"), that came in different characters but typically had spherical limbs to match their round bottom. Its fuzzy, furry white snout graphic representation and small eyes make it super endearing.

Your browser does not support the video tag. Cat is a hat. Your browser does not support the video tag. Bear tumbles to and fro. Your browser does not support the video tag. Cat can run.

I'm dying.

Your browser does not support the video tag. Bear can multiply and play hockey. New Mascots for Team Russia by Art. Lebedev Studio Bear can turn into pictograms.

Beyond being quirky and adorable, the mascots are not single-note, meaning they don't just exist as 3D models or in one particular aesthetic or execution but, rather, they can be whatever they want to be, from flat icons like the bear above to something closer to anime like the cat animations below.

Your browser does not support the video tag. Cat can become an animated Facebook mask. Your browser does not support the video tag. Cat and bear have various emotions. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Cat and bear doing various sports. New Mascots for Team Russia by Art. Lebedev Studio New Mascots for Team Russia by Art. Lebedev Studio New Mascots for Team Russia by Art. Lebedev Studio New Mascots for Team Russia by Art. Lebedev Studio Shirts. New Mascots for Team Russia by Art. Lebedev Studio Pins. New Mascots for Team Russia by Art. Lebedev Studio Patches.

To boot, the mascots can turn into awesome swag, making for great t-shirt graphics and an endless range of pins and patches that take ample liberty in how the two are represented. The hat below is a render but I seriously hope they make them a reality.

New Mascots for Team Russia by Art. Lebedev Studio Hat.

Overall, what I like most about this, is the brand-ification and identity-ification of the mascots into a system that makes them widely adaptable and endlessly fun.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tmjpdI2Sjbk/new_mascots_for_team_russia_by_art_lebedev_studio.php https://www.underconsideration.com/brandnew/archives/new_mascots_for_team_russia_by_art_lebedev_studio.php Wed, 01 May 2019 04:35:06 -0600 https://www.underconsideration.com/brandnew/archives/new_mascots_for_team_russia_by_art_lebedev_studio.php
Categories: News

Spotted: New Logo for Bank of the Philippine Islands (BPI)

Tue, 04/30/2019 - 20:12
New Logo for Bank of the Philippine Islands (BPI) Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PeG3QJgEkc0/new_logo_for_bank_of_the_philippine_islands_bpi.php https://www.underconsideration.com/brandnew/archives/new_logo_for_bank_of_the_philippine_islands_bpi.php Tue, 30 Apr 2019 11:55:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_bank_of_the_philippine_islands_bpi.php
Categories: News

Spotted: New Name and Logo for Drop

Tue, 04/30/2019 - 20:12
New Name and Logo for Drop Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TFHTgA8zV-4/new_name_and_logo_for_drop.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_drop.php Tue, 30 Apr 2019 11:48:43 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_drop.php
Categories: News

Linked: Munich ’72 Reissue

Tue, 04/30/2019 - 17:12
A reissue of Otl Aicher's design manual, 22 fold-out sheets and all, for the Munich ’72 Olympics, is now available on Kickstarter. Munich ’72 Reissue Visit Link A reissue of Otl Aicher's design manual, 22 fold-out sheets and all, for the Munich ’72 Olympics, is now available on Kickstarter. http://feedproxy.google.com/~r/ucllc/brandnew/~3/4r_fjrSY1qE/munich_72_reissue.php https://www.underconsideration.com/brandnew/archives/munich_72_reissue.php Tue, 30 Apr 2019 06:06:19 -0600 https://www.underconsideration.com/brandnew/archives/munich_72_reissue.php
Categories: News

Noted: New Logo and Identity for Université de Paris by Graphéine

Tue, 04/30/2019 - 17:12
(Est. 2019) "Resulting from the merger of Paris Descartes and Paris Diderot Universities and the incorporation of the Institut Physique du Globe de Paris (IPGP), the Université de Paris was officially founded on 20 March 2019 by publication of a decree in France's Official Journal. “In One Eiffel Swoop” New Logo and Identity for Université de Paris by Graphéine

(Est. 2019) "Resulting from the merger of Paris Descartes and Paris Diderot Universities and the incorporation of the Institut Physique du Globe de Paris (IPGP), the Université de Paris was officially founded on 20 March 2019 by publication of a decree in France's Official Journal. Paris Diderot and Paris Descartes Universities will continue to exist until 31 December 2019. During this transition period, the organisations will gradually merge. The Université de Paris is a public university which accepts all of the teaching and research missions it has been assigned. It comprises three major faculties - the Faculty of Health, the Faculty of Sciences and the Faculty of Societies and Humanities - as well as the Institut de Physique du Globe de Paris, which will continue to fulfil its national missions. The governing bodies of the Université de Paris will soon be elected by members of the community, namely teacher-researchers, administrative and technical staff, and students. With 58,000 students, 7,500 staff members and 142 laboratories, the Université de Paris embodies Paris as a modern city that is open to the world, youth and knowledge."

Design by
Graphéine (France)

Related links
Graphéine project page
Université de Paris launch press release (PDF)

Relevant quote
The logo of the University of Paris aims to establish an emotional link between people and the institution. It must be a vehicle for a sense of belonging and community through its use at graduation ceremonies, and alumni associations, etc.

The icon has been designed to provide an understanding that goes beyond the language barrier and thus promote international brand awareness. We concretized this ambition by creating an emblem with a strong and obvious symbolism. The objective being to quickly emancipate this design from the presence of the title "Université de Paris" as an explanation of its meaning.

It's a brand to wear with pride. Its identity is deeply rooted in the Parisian culture and intellectual spirit that inherited from the philosophers of the Lumières. Logo graphic style echoes the didone typefaces, which were widely used in France from 1810 to the 1950s for regulatory printed matter and school textbooks. His drawing also refers to the curves of the river La Seine, Paris historical vital axis.

The logomark is a monogram in the tradition of seals and stamps used by craftsmen and major fashion houses to sign the quality of their works. By combining the letter U and a stylized representation of the Eiffel Tower with the appropriate design, we create a symbol that gives the impression that it has always been around.

Images (opinion after)

New Logo and Identity for Université de Paris by Graphéine Logo concept. New Logo and Identity for Université de Paris by Graphéine Logo. New Logo and Identity for Université de Paris by Graphéine Monogram. New Logo and Identity for Université de Paris by Graphéine Color variations. New Logo and Identity for Université de Paris by Graphéine Lock-up variations. New Logo and Identity for Université de Paris by Graphéine Sub-brands. New Logo and Identity for Université de Paris by Graphéine Color palette. New Logo and Identity for Université de Paris by Graphéine Typography. New Logo and Identity for Université de Paris by Graphéine Guidelines. New Logo and Identity for Université de Paris by Graphéine New Logo and Identity for Université de Paris by Graphéine Stationery. New Logo and Identity for Université de Paris by Graphéine Banners. New Logo and Identity for Université de Paris by Graphéine Brochure covers. New Logo and Identity for Université de Paris by Graphéine New Logo and Identity for Université de Paris by Graphéine Ads. New Logo and Identity for Université de Paris by Graphéine New Logo and Identity for Université de Paris by Graphéine Online presence. New Logo and Identity for Université de Paris by Graphéine New Logo and Identity for Université de Paris by Graphéine New Logo and Identity for Université de Paris by Graphéine Swag. New Logo and Identity for Université de Paris by Graphéine Flag.

Opinion
Both the Unversité of Descartes and Paris Diderot had nice logos but no one will miss Institut Physique du Globe de Paris’. The new logo is odd, both its monogram and wordmark. I get exactly what they were trying to do with the monogram but there is something awkward about the giant “U” and the drawing of the Eiffel Tower that looks like an abstract “A”. The way they visually interact is not too pleasant and the resulting icon doesn’t quite measure up to the description. The wordmark is also awkward… I enjoy Commercial Type’s Darby Sans but its use in the logo (and in the identity in general) makes it look like a default font loaded. In application, the heavy maroon and watermark use of the icon makes everything look dated. The brochure covers sort of start doing something interesting but the identity never quite rises to being engaging, interesting, or memorable. The swag applications maybe point to the eventual appropriateness of the monogram and a potential to stand on its own but, overall, it’s oddly dull.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BMMQeObkU04/new_logo_and_identity_for_universite_de_paris_by_grapheine.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_universite_de_paris_by_grapheine.php Tue, 30 Apr 2019 05:37:58 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_universite_de_paris_by_grapheine.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for THIS by Johnson Banks

Tue, 04/30/2019 - 14:12
Established in London, UK, in 2019, THIS is a new brand of plant-based, meat-alternative products. Started by a couple of friends, self-described as meat-lovers, THIS isn't about guilt-tripping people into not eating animal-based products but about offering a quality product with the taste and texture “Riddle Me This” New Logo, Identity, and Packaging for THIS by Johnson Banks

Established in London, UK, in 2019, THIS is a new brand of plant-based, meat-alternative products. Started by a couple of friends, self-described as meat-lovers, THIS isn't about guilt-tripping people into not eating animal-based products but about offering a quality product with the taste and texture of meat without the environmental impact. Using soy bean protein, water, and pea protein, the company will offer THIS isn't Chicken and THIS isn't Bacon in ready-to-cook and ready-to-eat variations to restaurants and retailers. The identity and packaging for THIS have been designed by London-based Johnson Banks.

Our branding challenge was to help create and launch a disruptive, challenger brand into a market mainly aimed at vegetarians, dominated by major brands such as Quorn.

Much of our initial work was taken up with a search for the right name. After a few false starts, THIS was chosen. It's short, it's different, and most importantly, it allows us to immediately talk about their product line - THIS isn't chicken, THIS isn't bacon, etc.Johnson Banks project page New Logo, Identity, and Packaging for THIS by Johnson Banks Logo. The branding approach we created centres around a monochrome palette and strong and consistent use of the brand name. Forks, skewers, knives - you name it - are topped with the product and replace the 'I' in each product logo, of which there are eight in total.Johnson Banks project page New Logo, Identity, and Packaging for THIS by Johnson Banks A couple more logos. All the more logos.

The first thing I'll mention is how surprised I am that the name "This" was available for commercial use. The business' official name is "Plant Meat Limited" which would sell zero of its product but it's pretty impressive that they can trade under such a broad brand name. It seems like the kind of thing many companies think of doing, then worry it would not be feasible legally, and so no one has done it. And the way the name is used really pays off with great verbal branding with sentences like "THIS changes everything" and using negatives, um, positively like "THIS isn't Chicken" -- it has a light rebellious attitude but with just the right amount of self-deprecation.

The new logo, typeset in uppercase Druk, is as deadpan as its name and replaces the "I" with different utensils showcasing the product as proudly as Simba was held on Pride Rock. On paper, it's a goofy idea but it works remarkably well to instantly tell you what this product is and what it isn't. It helps that -- if you are a fan of chicken (as I am) -- the pieces of non-meat look pretty darn tasty and provide the only burst of color in an otherwise black and white identity.

New Logo, Identity, and Packaging for THIS by Johnson Banks Business cards. New Logo, Identity, and Packaging for THIS by Johnson Banks Social media posts.

The minimal set of elements -- Druk, "THIS", and product photography -- have the ability to tell a lot of stories about the product and make every impression count. The social media posts can get a little chaotic but are still enjoyable.

The product packaging is an innovative new design - a cardboard tray which uses around 90% less plastic. We alternated the monochrome palette to differentiate between the ready-to-eat products (black) and ready-to-cook (white). Many of our packaging design discussions concentrated on quite how to get the brand name as huge as possible to give the products maximum 'shelf stand-out'.Johnson Banks project page New Logo, Identity, and Packaging for THIS by Johnson Banks New Logo, Identity, and Packaging for THIS by Johnson Banks New Logo, Identity, and Packaging for THIS by Johnson Banks Packaging. Your browser does not support the video tag. Low-res view of stacked packaging.

The best part about the packaging are the side views, with the big, bold proclamation of "THIS ISN'T CHICKEN" on the shelves -- for those actively looking for non-meat products, it's an instant draw and for others it might incite enough curiosity to pick up the product for further inspection. On the top, the name is as big as it gets and, being in a condensed font, it's pretty darn big. Seeing the transparent strip where you can get a peek at the product I do have to wonder if that should have replaced the "I" in the name only in the packaging -- but I do get why it doesn't. Also, props for showing the packaging with warts and all (use-by date, tear-out markings, dietary badges, etc.).

View this post on Instagram

FIRST PACKAGING PREVIEW. The first mock-up has arrived and I thought I'd talk you through it. Let us know if you like it or have any feedback, in the comments below. I know I have a stain on my T-shirt. It's not ideal. PS: packaging is 90% free of plastic. Winning. ------------------------------------------------ #foodie #veggie #food #recipes #chicken #vegan #plantbased #this #packagingdesign #brand #branding

A post shared by THIS - Plant-based Food (@this.uk) on Mar 5, 2019 at 12:10pm PST

One of the founders talking about the packaging.

Overall, this has a very unexpected approach for a new consumer product and instead of blending in the category -- not just of non-meat products but of consumer products in general -- it boldly stands out in design and tone of voice.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/2fGzmjthISE/new_logo_identity_and_packaging_for_this_by_johnson_banks.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_this_by_johnson_banks.php Tue, 30 Apr 2019 04:32:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_this_by_johnson_banks.php
Categories: News

Spotted: New Name and Logo for Univar Solutions

Mon, 04/29/2019 - 20:11
New Name and Logo for Univar Solutions Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/4YbW84yIOP0/new_name_and_logo_for_univar_solutions.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_univar_solutions.php Mon, 29 Apr 2019 11:10:23 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_univar_solutions.php
Categories: News

Spotted: New Name and Logo for Schlotzky's Austin Eatery

Mon, 04/29/2019 - 20:11
New Name and Logo for Schlotzky's Austin Eatery Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NUFvDEDdzaQ/new_name_and_logo_for_schlotzkys_austin_eatery.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_schlotzkys_austin_eatery.php Mon, 29 Apr 2019 11:02:29 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_schlotzkys_austin_eatery.php
Categories: News

Announced: 2019 Brand New Conference: Pre-sale Ending

Mon, 04/29/2019 - 20:11
We are in the process of developing the website for the 2019 Brand New Conference, aiming to launch it (and announce speakers) mid-May. We will end pre-sale prices on Monday, May 13 -- you will have all day and all night to purchase tickets before “Deadline is May 13” Your browser does not support the video tag. [If you can not see a video here view this post on Brand New]

We are in the process of developing the website for the 2019 Brand New Conference, aiming to launch it (and announce speakers) mid-May. We will end pre-sale prices on Monday, May 13 -- you will have all day and all night to purchase tickets before we go up $100 for early-bird pricing.

The conference will be our tenth-year anniversary in Las Vegas, NV, on October 17 - 18.

Get your pre-sale ticket now!

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Umr58QcMEgs/2019_brand_new_conference_pre-sale_ending.php https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_pre-sale_ending.php Mon, 29 Apr 2019 10:16:13 -0600 https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_pre-sale_ending.php
Categories: News

Linked: New-ish MLB

Mon, 04/29/2019 - 17:11
Major League Baseball leaves batter alone, updates the colors of its logo, introduces large "MLB" wordmark. Eh. New-ish MLB Visit Link Major League Baseball leaves batter alone, updates the colors of its logo, introduces large "MLB" wordmark. Eh. http://feedproxy.google.com/~r/ucllc/brandnew/~3/WDZay9xDOHo/new-ish_mlb.php https://www.underconsideration.com/brandnew/archives/new-ish_mlb.php Mon, 29 Apr 2019 06:07:42 -0600 https://www.underconsideration.com/brandnew/archives/new-ish_mlb.php
Categories: News

Noted: New Logo and Identity for The Lester Prize by Block

Mon, 04/29/2019 - 17:11
(Est. 2007) "The Lester Prize (formerly ARTrinsic Inc's Black Swan Prize for Portraiture) is a not-for-profit organisation founded in 2007 and has grown to become one of the country's richest prizes for portraiture. The Lester Prize (through the talent, dedication and hard work of our “Face Forward” New Logo and Identity for The Lester Prize by Block

(Est. 2007) "The Lester Prize (formerly ARTrinsic Inc's Black Swan Prize for Portraiture) is a not-for-profit organisation founded in 2007 and has grown to become one of the country's richest prizes for portraiture. The Lester Prize (through the talent, dedication and hard work of our artists) is proud to provide Western Australia and the country with the opportunity to engage with the best of the artform in a format that puts both artists and community front-and-centre."

Design by
Block (Perth, Australia)

Related links
Campaign Brief story

Relevant quote
To elevate the profile and prestige of The Lester Prize, we have designed a very classic, timeless and dynamic identity. The icon plays on the ‘L’ in Lester to create a framing device that can be adapted to reflect the different styles and faces represented in the portraiture prize. The rebrand also delivers the consistency and clarity needed to attract world-class partners and sponsors.

Images (opinion after)

New Logo and Identity for The Lester Prize by Block Wordmark. New Logo and Identity for The Lester Prize by Block Icon. New Logo and Identity for The Lester Prize by Block Stand-alone / sponsorship applications logo. New Logo and Identity for The Lester Prize by Block Tagline. New Logo and Identity for The Lester Prize by Block New Logo and Identity for The Lester Prize by Block Sample applications. New Logo and Identity for The Lester Prize by Block Facebook covers. New identity presentation.

Opinion
The old logo was okay, I guess. It had a black swan in a semi-artistic aesthetic and decent type but it didn’t look prestigious. The new logo features a lovely serif wordmark, set in a dark gold hue, that has a very formal-wear aesthetic and now oozes prestige. Even if you don’t know what The Lester Prize prizes you know it means business. Complementing the wordmark is an abstract face icon (it’s also an “L”) that can be used on top of portraits and adjusted so that its eye, nose, and mouth land on top of the portrait. It can also be used in the logo-as-window modality with a portrait seen through it. The icon reminds of Oskar Schlemmer’s Bauhaus logo, which isn’t a good or a bad thing — it just came to mind. The icon and wordmark don’t go so well together in a formal lock-up and work best when the icon is bigger and the wordmark serves a supporting role. Overall, a lovely and smart redesign.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dvQT1VchN_s/new_logo_and_identity_for_the_lester_prize_by_block.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_lester_prize_by_block.php Mon, 29 Apr 2019 05:32:50 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_lester_prize_by_block.php
Categories: News

Reviewed: New Logo and Identity for Zoo de Granby by lg2

Mon, 04/29/2019 - 14:11
Established in 1953, Zoo de Granby is a zoo in the city of Granby, Quebec, about an hour east of Montréal. A non-profit organization, its mission is to "offer an enriching, entertaining and educational experience aimed at creating animal conservation awareness for a diverse clientele “Face to Face” New Logo and Identity for Zoo de Granby by lg2

Established in 1953, Zoo de Granby is a zoo in the city of Granby, Quebec, about an hour east of Montréal. A non-profit organization, its mission is to "offer an enriching, entertaining and educational experience aimed at creating animal conservation awareness for a diverse clientele of all ages". Home to over 1,500, the zoo also features an amusement park and a water park, employing more than 800 people during its peak season. This month, Zoo de Granby introduced a new identity, designed by Montréal-based lg2.

This new identity is bold, playful and more welcoming to the public, and signifies the zoo's desire to become an ambassador of the magic of the animal kingdom. It also reflects its ambitions to become one of the premier tourist destinations in northeastern North America.

The inspiration came from the simplicity and flexibility of the word 'zoo,' and in exploring how these three letters could be used to illustrate different animals. This was the foundation for a playful, contemporary brand platform that will grow and adapt over time to represent the Zoo de Granby experience.lg2 project page New Logo and Identity for Zoo de Granby by lg2 Logo. Your browser does not support the video tag. Logo and pattern variations.

The old logo was, literally, wild, with a sun-like silhouette that could accommodate different animal textures and a "ZG" monogram that would adapt as well. I don't quite like it but I definitely applaud its daringness to be very unexpected. The old wordmark, though, in horizontally-scaled -- I checked -- Gill Sans was terrible. But enough about the old logo. The new logo, at first glance, looks only like a funky rendition of the word "ZOO" but it sets the foundation for a logo that can turn into different abstract animal faces. In its primary version, it doesn't quite look like a face instantly -- it's only after you see the animation or applications, which most people will eventually see but for first-timers, logging on to the website or social media, the intention isn't quite evident. Nonetheless, as a system of logos, the different faces are charming and fun. I especially like the frog one and wonder if that could have been the primary logo -- "ZOO" is such a recognizable word that I'm sure most people would make the leap from frog face to word.

New Logo and Identity for Zoo de Granby by lg2 Patterns. Your browser does not support the video tag. Logo adaptability to layouts and mediums. New Logo and Identity for Zoo de Granby by lg2 Stationery. New Logo and Identity for Zoo de Granby by lg2 Banners.

The animal patterns are nice and they work great together with the faces as in the banners above although I also like the more literal combination seen in the letterhead that blends the animal shape, the face logo, and the pattern into an image. The one thing that stands out oddly is the use of "GRANBY" in a rectangle where it looks too corporate, almost like the sponsor of the zoo. In looking closer at the banners, I also prefer the versions (the ones on the left) where there is a border around the patterns as it makes it all look a little more intentional.

New Logo and Identity for Zoo de Granby by lg2 Uniform. New Logo and Identity for Zoo de Granby by lg2 Swag. New Logo and Identity for Zoo de Granby by lg2 Tote bags. New Logo and Identity for Zoo de Granby by lg2 Stuffed animails. Your browser does not support the video tag. Identity presentation.

Overall, this has a great playfulness to it and is quite expandable to the many facets of the zoo, from uniforms to merchandise.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Fo6B-BF0vI4/new_logo_and_identity_for_zoo_de_granby_by_lg2.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zoo_de_granby_by_lg2.php Mon, 29 Apr 2019 04:37:33 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zoo_de_granby_by_lg2.php
Categories: News

Linked: Opening at Brand Apart

Fri, 04/26/2019 - 23:06
Position: Graphic Designer at Brand Apart in Atlanta, GA. Opening at Brand Apart Visit Link Position: Graphic Designer at Brand Apart in Atlanta, GA. http://feedproxy.google.com/~r/ucllc/brandnew/~3/RuqrYMXJrBM/opening_at_brand_apart_2.php https://www.underconsideration.com/brandnew/archives/opening_at_brand_apart_2.php Fri, 26 Apr 2019 15:04:40 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_brand_apart_2.php
Categories: News

Spotted: New Logos and Identity for The Blaze and Blaze Media done In-house

Fri, 04/26/2019 - 20:06
New Logos and Identity for The Blaze and Blaze Media done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Reviewed: New Logo for BBVA by Landor

Fri, 04/26/2019 - 20:06
Established in 1857, BBVA (Banco Bilbao Vizcaya) is one of the largest financial institutions in the world. A multinational Spanish banking group focused on direct-to-customer retail business, BBVA is present in more than 30 countries -- having acquired dozens of local banks and financial groups “What Goes Up Must Come Down” New Logo for BBVA by Landor

Established in 1857, BBVA (Banco Bilbao Vizcaya) is one of the largest financial institutions in the world. A multinational Spanish banking group focused on direct-to-customer retail business, BBVA is present in more than 30 countries -- having acquired dozens of local banks and financial groups from 1995 to today -- and counts with nearly 8,000 branches and 74.5 million customers, with its strongest presence in Spain, Mexico, South America, and Turkey. In many countries, it operates as a shared brand name: BBVA Compass in the U.S., BBVA Bancomer in Mexico, BBVA Francés in Argentina, and BBVA Continental in Peru, among others. Until now. Yesterday, the company announced it will unify its brand worldwide, doing business as BBVA everywhere and introduced a new logo designed by Landor.

(Brandemia credits Landor for the design but I could not find a second source mentioning Landor, or them mentioning it on their site or social media, and have not received confirmation from them if they did it. Will update when possible.) Confirmed: Landor.

The new identity is a reflection of the values ​​of BBVA, especially of the 'We are one team' value, which emphasizes the importance of the people working at BBVA and their commitment to the project.

BBVA CEO Onur Genç also noted that BBVA is a global group with a presence in over 30 countries. "We are unifying our name, alongside a change in the BBVA logo, to better convey our increasingly digital and global reality. This new identity will reinforce the bank's commitment to BBVA's approximately 75 million customers to bring them the best of our global capabilities while maintaining a local service mindset. And this is exactly our purpose: to bring the age of opportunity to everyone."BBVA press release New Logo for BBVA by Landor Logo.

For bank standards, the old logo was extra funky with those awkward "B"s that defied typographic conventions but that were well supported by the more normal "V" and "A". It was a fairly recognizable wordmark, especially considering it was usually paired with another name in different fonts around the world and "BBVA" was the one graphic constant. Now, that's not an issue anymore, since all of them will be known as BBVA alone, which is a good thing because the new logo will have a harder time standing on its own with a far more generic sans serif wordmark in a lighter weight and its main distinction being a levitating "A".

There is some merit to the idea and there is enough name recognition for it to be read as BBVA instead of BB Down Up because the shape arrows are so pronounced and the "A" so un-pronounced but, visually, it's not very pleasant. In the old logo, the two "B"s blended in well with the "VA" making it read as a unit but in the new one the two elements feel more stylistically separated making the two "B"s stand out too much and the two arrows stand out too much -- it's just a weird balanced imbalance. I want to appreciate the disruptive "A" as it does take some relative courage for a giant finance institution to do something like this to their logo but I don't think they pushed it enough and I don't know if it's the height that the "A" reaches, the lightness of the font, the structure of the letters, or what, but it misses the mark in the end.

New Logo for BBVA by Landor "A" variations. Image put together by Brandemia from the video shown below.

I really hope they don't adopt the above as the main driver of the identity and that it's only a gimmick for the video. Not a single one of those are interesting or imaginative, much less relevant and it makes BBVA look like a terrible 1980s MTV knock-off, 30 years too late, or a less cool 2010s AOL knock-off, 10 years too late -- either way, these all feel dated and painfully uncool.

Your browser does not support the video tag. New logo introduction.

Even though it's cheesy, I prefer the subtle arrow shapes hinted at in the video through the stock footage than the graphic interpretations. The shadowy logo animation is also kind of interesting but clashes with the rest of the video -- it's like they tried a dozen different things in there as a kind of global focus group test to see who reacts to what in what way.

New Logo for BBVA by Landor New Logo for BBVA by Landor Capture from the video: mobile application. New Logo for BBVA by Landor Capture from the video: website. New Logo for BBVA by Landor Capture from the video: billboard. New Logo for BBVA by Landor Capture from the video: logo on BBVA's headquarters. I know this is only a render but someone didn't even try to hang that "A" from anywhere realistic.

Not much in application -- just a few random mobile and web screens that don't demonstrate any significant graphic direction. Perhaps BBVA has a trick up their sleeves we will see as this rolls out but for now it doesn't look very promising. I feel like this identity really needed to be a home run to support such a big change of moving to a global BBVA brand but, unfortunately, it's not.

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Categories: News

Linked: U.S. Gov Web Design Language

Fri, 04/26/2019 - 17:06
A nice breakdown of U.S. Web Design System 2.0, a "library of code, tools, and guidance to help government teams design and build fast, accessible, mobile-friendly government websites backed by user research and modern best practices", including a new, free, open source, custom type family, U.S. Gov Web Design Language Visit Link A nice breakdown of U.S. Web Design System 2.0, a "library of code, tools, and guidance to help government teams design and build fast, accessible, mobile-friendly government websites backed by user research and modern best practices", including a new, free, open source, custom type family, Public Sans. http://feedproxy.google.com/~r/ucllc/brandnew/~3/nIi9zChUC58/us_gov_web_design_language.php https://www.underconsideration.com/brandnew/archives/us_gov_web_design_language.php Fri, 26 Apr 2019 06:11:40 -0600 https://www.underconsideration.com/brandnew/archives/us_gov_web_design_language.php
Categories: News

Noted: New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks

Fri, 04/26/2019 - 17:06
(Est. 2019) HiBAR is a line of solid shampoo and conditioner bars free of plastic packaging. Available in clarifying, moisturizing, and volumizing formulas, HiBAR is cruelty-free, phthalate-free and sulfate-free. It has been carefully designed to stand up in the shower, shed moisture, feel luxuriant in “Locking Plastic Behind Bars” New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks

(Est. 2019) HiBAR is a line of solid shampoo and conditioner bars free of plastic packaging. Available in clarifying, moisturizing, and volumizing formulas, HiBAR is cruelty-free, phthalate-free and sulfate-free. It has been carefully designed to stand up in the shower, shed moisture, feel luxuriant in the hand, and feel comfortable when applying directly to hair. From product form to ingredients to packaging, the HiBAR mission is to help rid the world of plastic pollution.

Design by
Brand: Persuasion Arts & Sciences (Minneapolis, MN)
Identity and packaging: Werner Design Werks (Saint Paul, MN)

Related links
Persuasion Arts & Sciences project page

Relevant quote
The shape is extremely important. Once we realized the best way for the product to live in the shower was without packaging, it then became essential that the bar itself carry some kind of brand meaning. So, we looked for a shape that would stand apart from regular soap bar language, but that would also sit well in the shower, stand tall to shed moisture, feel luxurious in the hand, and be suggestive of the best way to apply to the hair - hence the beveled top.

Of course, a name is everything. We wanted something that helped describe the product itself, but that was also approachable. And, even more, that had some meaning. HiBAR is about living for something better, about setting the bar higher.

Images (opinion after)

New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks Logo. New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks Shampoo and conditioner bars. New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks Hero shot. New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks Packaging. New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks Promo banners.

Opinion
Shampoo and conditioner solid bars aren’t new but HiBAR has given it a great twist by rethinking the shape of the bar itself, creating a lovely shape that is not only useful by standing upright and using a bevel to help with application but also by creating a branded product — it’s no Coca-Cola bottle but as far as solid shampoos go, this could be pretty iconic. The shape of the bar is nicely represented in the packaging in a flat, bold, colorful graphic layered with the product information on top. It looks great and, to boot, the packaging is compostable. The logo is alright. A little odd with the extra spiky “A” but it does a good job in looking like a bath & beauty product. My only question would be if the drop should have been the shape of the bar as well? I get that it might be too much of the same thing but for a new product entering the market, perhaps using every opportunity to tout the shape of the product would be beneficial. Overall, the identity and packaging alone make me curious enough to give this a try as it’s a bar shampoo that doesn’t look like it has granola in it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/uz_Swt_0Ijw/new_logo_and_packaging_for_hibar_by_persuasion_arts_sciences_and_werner_design_werks.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_hibar_by_persuasion_arts_sciences_and_werner_design_werks.php Fri, 26 Apr 2019 05:45:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_hibar_by_persuasion_arts_sciences_and_werner_design_werks.php
Categories: News

Reviewed: Friday Likes 285: From Caparo Design Crew, Order, and MADE Agency

Fri, 04/26/2019 - 14:06
Plenty of textures this week, with work from Athens, Brooklyn, and Cape Town. “From Caparo Design Crew, Order, and MADE Agency” Friday Likes 285

Plenty of textures this week, with work from Athens, Brooklyn, and Cape Town.

Physis Laboratory by Caparo Design Crew Physis Laboratory by Caparo Design Crew

Physis Laboratory is a producer and retailer in Thessaloniki, Greece, of natural wellness products, including homeopathy, tinctures, supplements, oils, as well as cosmetic products and more. Its identity and packaging, designed by Athens, Greece-based Caparo Design Crew has a strict minimalist approach and at first glance may not be the most exciting but after you see the insane amount of products and categories it has been applied to -- the project page is non-stop -- it will be hard to not nod in agreement. The essential oil packaging with the tight photo crops of its main ingredient with the file name underneath is my favorite but, really, it's all quite fantastic and so effortlessly adaptable to adding colors and photography when needed without breaking character. As a bonus, a little four-leaf-clover-like icon ties everything nicely together. See full project

Reception by Order Reception by Order

Reception is a Korean cocktail bar in New York, NY, specializing in uniquely flavored cocktails and non-alcoholic drinks. Its identity, designed by Brooklyn, NY-based Order, features beautiful, extremely close-up reproductions of archival Korean postage stamps that reference the herbal ingredients in Reception's cocktails. The halftone textures and color saturation of the stamps provide a great backdrop for the contrasting monospace typography used in minimal doses. This project also gets the award for best use of stock pen swag -- that's a great vintage-looking find. See full project

Grille Shack by MADE Agency Grille Shack by MADE Agency

Grille Shack is a restaurant in Gordon's Bay, a harbour town in the Western Cape province of South Africa, that fuses American BBQ, Fresh-Mex, and Baja California flavors. Its identity, designed by Cape Town, South Africa-based MADE Agency, goes full in for the vintage 1950s Americana aesthetic and nails it through a nice combination of typography, badges, and a killer car illustration. It's a bit of low-hanging fruit in terms of echoing the style but it's all nicely done and I think that the menu takes things up a notch, bringing together all the elements nicely, including the color palette with the yellow paper. The use of stickers is a great way to affordably brand all kinds of food take-out packaging. It's no Love Shack but if you find yourself in Gordon's Bay, that's where it's at. See full project

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Categories: News

Spotted: New Logo and Packaging for Moneysworth & Best

Thu, 04/25/2019 - 20:05
New Logo and Packaging for Moneysworth & Best Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/XXoEMAOSgPo/new_logo_and_packaging_for_moneysworth_best.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_moneysworth_best.php Thu, 25 Apr 2019 12:18:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_moneysworth_best.php
Categories: News

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