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Updated: 1 hour 17 min ago

Noted: New Logo and Identity for Noodle.ai by Ueno

Thu, 04/18/2019 - 16:57
(Est. 2016) "Noodle.ai is your source for Enterprise AI®. We're on a mission to create a world without waste. We believe in AI for radical efficiency and extraordinary good. We push the limits of data science to give business leaders a view into the past “You Do the Math” New Logo and Identity for Noodle.ai by Ueno

(Est. 2016) "Noodle.ai is your source for Enterprise AI®. We're on a mission to create a world without waste. We believe in AI for radical efficiency and extraordinary good. We push the limits of data science to give business leaders a view into the past and future, so that they can stop wasting time and resources now, helping you plan, make, and move goods and resources for manufacturers and complex supply chains."

Design by
Ueno

Related links
N/A

Relevant quote
Through collaborative workshops, Ueno was able to get to the core of Noodle.ai's purpose to create a brand that served them and their vision for the future, without losing their company culture in the process. In the strategy phase, we quickly identified some core values and attributes that became guiding principles. Noodle.ai is daring, ethical, direct and helpful. They understand the power and gravity of AI at the global scale and are dedicated to how it can be wielded for good - To make the world radically efficient.

The new brand borrows from its context. The rebrand includes a strong new logo in the form of a bold ‘N’ monogram which can also be read ‘AI’, a modern typography system, and a color palette inspired by the industrial workplace, that balances a crisp technical look, with math and wit-infused copywriting suited to Noodle.ai’s company culture. We took it one step further and also created a set of custom glyphs or "mathabet" that became part of the visual identity and loading animations for the website.

Images (opinion after)

New Logo and Identity for Noodle.ai by Ueno Logo. Your browser does not support the video tag. Icon animation. Your browser does not support the video tag. Your browser does not support the video tag. "Mathabet" characters. New Logo and Identity for Noodle.ai by Ueno Guidelines. New Logo and Identity for Noodle.ai by Ueno Posters. New Logo and Identity for Noodle.ai by Ueno Billboard. New Logo and Identity for Noodle.ai by Ueno Swag. Your browser does not support the video tag. Website.

Opinion
I’m not sure what troubles me more about the old logo: that it looks like ITC Bauhaus or that they used ITC Bauhaus as a basis and then modified it to be “better”? Nonetheless, “Is that ITC Bauhaus?” is nothing you ever want anyone to think about when they see your logo. The new logo has a cool abstract “N” monogram that doubles, arguably, as “AI” (for artificial intelligence). It has a nice futuristic vibe. I’m not a big fan of the wordmark — it’s like it’s both physically and stylistically detached from the monogram. The few applications shown are somewhat interesting but each going in different directions without looking like a cohesive system. The math symbols are kind of interesting too but not fully integrated in a convincing way. The one real nice thing about this project is the company’s website and I’m generally indifferent to websites. Overall this looks like a proper AI enterprise software company now.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7TwxoJY6GCo/new_logo_and_identity_for_noodleai_by_ueno.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_noodleai_by_ueno.php Thu, 18 Apr 2019 05:15:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_noodleai_by_ueno.php
Categories: News

Reviewed: New Identity for Petbarn by Landor

Thu, 04/18/2019 - 13:57
Established in 1979, Petbarn is the leading specialty pet care retailer in Australia with 140 stores. (The equivalent of PetSmart or Petco in the U.S.). A part of Greencross Limited, Australasia's largest integrated consumer facing pet care company, Petbarn offers food, toys, accessories, supplements, and “I Can Has Petz?” New Identity for Petbarn by Landor

Established in 1979, Petbarn is the leading specialty pet care retailer in Australia with 140 stores. (The equivalent of PetSmart or Petco in the U.S.). A part of Greencross Limited, Australasia's largest integrated consumer facing pet care company, Petbarn offers food, toys, accessories, supplements, and all necessary accoutrements for dogs, cats, fish, birds, reptiles, and small animals (mice, rabbits... hermit crabs!). Recently, Petbarn introduced a new identity designed by the Sydney, Australia, office of Landor.

Inspired by the weird and wonderful personalities of the pets we care so much about, we helped transform Petbarn's identity into a living, breathing, tail-wagging brand. We worked with Australian illustrator/animator, Marco Palmieri, to create the family of furry, feathered and scaley friends who make up the new identity and reflect a business shift from utility to care.Landor project page New Identity for Petbarn by Landor Samples of OLD identity.

Your eyes are not deceiving you: the logo in the before/after image IS the same. I imagine that it's a fairly recognizable one in Australia, given its boldness in type and color combination so it's not surprising for Petbarn to want to stick with it. This redesign mainly retires the old abstract, round animal icons and builds a new identity around the logo.

Petbarn understands the care and importance of the relationships we have with our pets. And we understand the individual personalities, quirks and characters of each and every one. We created an identity that heroes our pets, putting them back at the heart of the Petbarn brand. Inspired by the weird and wonderful personalities that we love so much, we created a family of characters, each with their own little idiosyncrasies. Transforming a rigid icon to a living, breathing, moving, tail-wagging brand.Landor project page New Identity for Petbarn by Landor The family of pets. Your browser does not support the video tag. Same logo, new friends. Lots of "idents". New Identity for Petbarn by Landor Dog's behaviors. New Identity for Petbarn by Landor Cat's behaviors. New Identity for Petbarn by Landor New Identity for Petbarn by Landor New Identity for Petbarn by Landor Loops. New Identity for Petbarn by Landor New Identity for Petbarn by Landor More loops.

The old animal icons were not too bad, cleverly adapting a circle to be a front-facing dog and cat and profile view of a fish and a bird but they had no real personality nor create any emotional connection. The new animals ooze personality and are so darn cute with their big eyes and deadpan behaviors. I love how they maintained all of them in black and white, sticking to the minimal color palette of the old icons and existing identity. I can imagine it was hard to select the breed of dog and cat to portray but they nailed it with the small dog and generic cat that will satisfy everyone perhaps except for great dane and hairless cat owners. The one thing I would have avoided is naming the characters and instead refer to them as Dog, Cat, Lizard, etc., to trigger less specific associations that names usually do. Nonetheless, If you have been having a bad week, a bad month, or expect today to suck this post is your feel-good moment.

New Identity for Petbarn by Landor Brochures. New Identity for Petbarn by Landor Hangtag. New Identity for Petbarn by Landor Ad. New Identity for Petbarn by Landor Delivery box.. New Identity for Petbarn by Landor Tote. New Identity for Petbarn by Landor Loading screens. New Identity for Petbarn by Landor Store branding. New Identity for Petbarn by Landor Staff entrance. New Identity for Petbarn by Landor Receiving. New Identity for Petbarn by Landor Parking. New Identity for Petbarn by Landor Security. New Identity for Petbarn by Landor Shopping center entrance sign. New Identity for Petbarn by Landor Livery. New Identity for Petbarn by Landor Bowl.

Landor gets 12 out of 10 on their renders. These are really well done -- special mention of the night-time bus stop ad where the lit-up eyes of the cat reflect on the sidewalk -- and help picture the potential of the new identity, which is fairly straightforward by putting the awesome pets over, under, and around the logo or inside whatever canvas needs to be branded, from dog bowls to store exteriors. Easy and effective. There are some glimpses at typography in action, using a bold geometric sans in playful ways. Overall, this is a great update that maintains the equity of the logo but infuses the brand with a whole new positive energy.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FktTvT4RV4w/new_identity_for_petbarn_by_landor.php https://www.underconsideration.com/brandnew/archives/new_identity_for_petbarn_by_landor.php Thu, 18 Apr 2019 04:28:20 -0600 https://www.underconsideration.com/brandnew/archives/new_identity_for_petbarn_by_landor.php
Categories: News

Spotted: New Logo for Wolfers by Feelink Studio

Wed, 04/17/2019 - 19:56
New Logo for Wolfers by Feelink Studio Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/OdmMbok9Dwg/new_logo_for_wolfers_by_feelink_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_for_wolfers_by_feelink_studio.php Wed, 17 Apr 2019 12:27:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_wolfers_by_feelink_studio.php
Categories: News

Spotted: New Logo and Identity for Sadovoe Ring Amateur Cycling Race by BrandExpert

Wed, 04/17/2019 - 19:56
New Logo and Identity for Sadovoe Ring Amateur Cycling Race by BrandExpert Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7Bbq045IZss/new_logo_and_identity_for_sadovoe_ring_amateur_cycling_race_by_brandexpert.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sadovoe_ring_amateur_cycling_race_by_brandexpert.php Wed, 17 Apr 2019 12:06:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sadovoe_ring_amateur_cycling_race_by_brandexpert.php
Categories: News

Noted: New Logo for Riot Games by Rinker Design and In-house

Wed, 04/17/2019 - 19:56
(Est. 2006) "Riot Games was founded in 2006 by Brandon Beck and Marc Merrill with the intent to change the way video games are made and supported for players. In 2009, Riot released its debut title League of Legends to worldwide acclaim. The game has “Your Knuckle Sandwich is Ready” New Logo for Riot Games by Rinker Design and In-house

(Est. 2006) "Riot Games was founded in 2006 by Brandon Beck and Marc Merrill with the intent to change the way video games are made and supported for players. In 2009, Riot released its debut title League of Legends to worldwide acclaim. The game has since gone on to become the most played PC game in the world and a key driver of the explosive growth of esports. Players are the foundation of our community and it's for them we continue to evolve and improve the League of Legends experience. Riot Games is headquartered in Los Angeles, CA and has 23 offices worldwide."

Design by
Rinker Design in collaboration with In-house

Related links
Riot Games news page

Relevant quote
After looking at all the places that the logo is used, we decided to separate the fist from the word Riot. This isn’t a novel thing, as we’ve done it a lot with our own internal swag, social media channels, and even our website. But it was important that the fist was recognizable (and looked good) when it was alone.

Another big change is that we swapped the fist from left-handed to right. And no, this isn’t us claiming that we’re ambidextrous (though there are some Rioters who are), we wanted the fist and the letter ‘R’ to mirror one another.

Images (opinion after)

New Logo for Riot Games by Rinker Design and In-house Logo. New Logo for Riot Games by Rinker Design and In-house Fist and "R" angle relationship. New Logo for Riot Games by Rinker Design and In-house Icon over illustration. Logo animation.

Opinion
The old logo was cool in a “Hey, brah, look what I drew” kind of way with a fist punching lettering that looked like mangled intestines, which in any other industry would be a turn-off but in video games, and with that name, sure. After 13 years, though, and Riot Games being the team behind the super popular League of Legends games, it was looking a little too skateboard-y. I absolutely love the new logo. I think it manages to keep the rebellious, in-your-face attitude but with a mature execution. The hard-angle fist looks great and it’s such a minimalist execution that is able to sidestep all the trappings of making hands look good and convincing in graphic form. I love the custom wordmark with the exaggerated angles and slight perspective and also how “GAMES” is in the same style but in an extended variation. I was going to make fun of the underlying grid image but, after looking at it closely, it does a proper job in explaining what angles repeat in order to keep a nice relationship between the fist and the “R” while keeping the emphasis on optical alignment, e.g., the top spike of the fist could have easily (and wrongly) been aligned with the horizontal line of the letters but it instead shoots up a little. Anyway, totally love this logo. The animation is fine for introducing the logo but I hope that eventually there is an animation that brings the logo to life with more energy.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/G-nXyyco1p0/new_logo_for_riot_games.php https://www.underconsideration.com/brandnew/archives/new_logo_for_riot_games.php Wed, 17 Apr 2019 05:58:07 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_riot_games.php
Categories: News

Linked: Pa-two-gonia

Wed, 04/17/2019 - 16:56
Patagonia, the outdoor clothing brand, is suing AB InBev, the giant drink and brewing holdings company, for introducing a new beer brand called Patagonia. To make matters more complicated, the clothing brand also makes and sells its own beer. Pa-two-gonia Visit Link Patagonia, the outdoor clothing brand, is suing AB InBev, the giant drink and brewing holdings company, for introducing a new beer brand called Patagonia. To make matters more complicated, the clothing brand also makes and sells its own beer. http://feedproxy.google.com/~r/ucllc/brandnew/~3/ROWutxur72w/pa-two-gonia.php https://www.underconsideration.com/brandnew/archives/pa-two-gonia.php Wed, 17 Apr 2019 06:19:00 -0600 https://www.underconsideration.com/brandnew/archives/pa-two-gonia.php
Categories: News

Noted: New Logo for Riot Games

Wed, 04/17/2019 - 16:56
(Est. 2006) "Riot Games was founded in 2006 by Brandon Beck and Marc Merrill with the intent to change the way video games are made and supported for players. In 2009, Riot released its debut title League of Legends to worldwide acclaim. The game has “Your Knuckle Sandwich is Ready” New Logo for Riot Games

(Est. 2006) "Riot Games was founded in 2006 by Brandon Beck and Marc Merrill with the intent to change the way video games are made and supported for players. In 2009, Riot released its debut title League of Legends to worldwide acclaim. The game has since gone on to become the most played PC game in the world and a key driver of the explosive growth of esports. Players are the foundation of our community and it's for them we continue to evolve and improve the League of Legends experience. Riot Games is headquartered in Los Angeles, CA and has 23 offices worldwide."

Design by
From the news page, it sounds like in-house

Related links
Riot Games news page

Relevant quote
After looking at all the places that the logo is used, we decided to separate the fist from the word Riot. This isn’t a novel thing, as we’ve done it a lot with our own internal swag, social media channels, and even our website. But it was important that the fist was recognizable (and looked good) when it was alone.

Another big change is that we swapped the fist from left-handed to right. And no, this isn’t us claiming that we’re ambidextrous (though there are some Rioters who are), we wanted the fist and the letter ‘R’ to mirror one another.

Images (opinion after)

New Logo for Riot Games Logo. New Logo for Riot Games Fist and "R" angle relationship. New Logo for Riot Games Icon over illustration. Logo animation.

Opinion
The old logo was cool in a “Hey, brah, look what I drew” kind of way with a fist punching lettering that looked like mangled intestines, which in any other industry would be a turn-off but in video games, and with that name, sure. After 13 years, though, and Riot Games being the team behind the super popular League of Legends games, it was looking a little too skateboard-y. I absolutely love the new logo. I think it manages to keep the rebellious, in-your-face attitude but with a mature execution. The hard-angle fist looks great and it’s such a minimalist execution that is able to sidestep all the trappings of making hands look good and convincing in graphic form. I love the custom wordmark with the exaggerated angles and slight perspective and also how “GAMES” is in the same style but in an extended variation. I was going to make fun of the underlying grid image but, after looking at it closely, it does a proper job in explaining what angles repeat in order to keep a nice relationship between the fist and the “R” while keeping the emphasis on optical alignment, e.g., the top spike of the fist could have easily (and wrongly) been aligned with the horizontal line of the letters but it instead shoots up a little. Anyway, totally love this logo. The animation is fine for introducing the logo but I hope that eventually there is an animation that brings the logo to life with more energy.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/G-nXyyco1p0/new_logo_for_riot_games.php https://www.underconsideration.com/brandnew/archives/new_logo_for_riot_games.php Wed, 17 Apr 2019 05:58:07 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_riot_games.php
Categories: News

Reviewed: New Logo and Packaging for Not Your Father's by Hype Group

Wed, 04/17/2019 - 13:56
First released in 2012 in its original root beer flavor with a whopping 19.5% alcohol by volume (abv), Not Your Father's is a brand of "hard soda" or flavored beer, depending on how you want to look at it. Created by Small Town Brewery in “Luke, I am… Thirsty” New Logo and Packaging for Not Your Father's by Hype Group

First released in 2012 in its original root beer flavor with a whopping 19.5% alcohol by volume (abv), Not Your Father's is a brand of "hard soda" or flavored beer, depending on how you want to look at it. Created by Small Town Brewery in Wauconda, IL, the Not Your Father's brand has grown to include lemonade, ginger ale, vanilla cream ale, and the original root beer now in a more modest 5.9% abv. In 2015, Small Town Brewery partnered with Pabst Brewing Company for distribution and the root beer became the number one selling "craft" package of that year. Recently, Pabst introduced a new logo and packaging, starting with lemonade and root beer, designed by St. Petersburg, FL-based Hype Group.

The resulting logotype is a combination of bold sans-serif with rounded edges and a custom monoline script with strategically placed separations. To make the brand more flexible, we created a shortened "NYF" mark derived from the sans serif type. This short-mark allows the brand to live beyond its lengthy name and exist in a more confined space in both vertical and horizontal applications.Hype Group project page New Logo and Packaging for Not Your Father's by Hype Group Logo. New Logo and Packaging for Not Your Father's by Hype Group Shorthand.

The old logo, in a cheap-looking font that nobody bothered to kern its apostrophe, was pretty bad, even if we took into account its cheeky name, humble beginnings, and possibly its intention to look home-made. The new logo reflects the goal to reinvigorate the brand and make it more widely attractive through a combination of a large and friendly script lettering and unassuming sans serif. The emphasis on "Father's" is perhaps a little strong but the light weight of it does play well and match nicely with the bold weight of "NOT YOUR". Although I visually like the notches or reverse shadows in the script my mind keeps trying to rationalize their dimensionality and it does not compute. Nonetheless, it's visually pleasing and a major improvement over the old. The "NYF" shorthand, which makes appearances in the packaging, is a little cold and industrial in comparison.

New Logo and Packaging for Not Your Father's by Hype Group New Logo and Packaging for Not Your Father's by Hype Group OLD packaging and labels. We simplified the label design by infusing it with significant white space, allowing the logotype to take center stage and be the dominant brand element across all SKUs. We split the label into thirds, locking down the primary flavor color to the bottom third of the label and overlaying a secondary color block to house the flavor name. A texture was also applied to create more dimension throughout the packaging, and is also a consistent piece of the overall brand - found on the bottle label itself, on the website, and on social media graphics. Custom icons were also designed to further delineate each flavor in the NYF suite, plus creative copy across the labels to demonstrate the personality of the brand.Hype Group project page New Logo and Packaging for Not Your Father's by Hype Group Bottle, before and after.

The old packaging was very heavy-handed with the old-timey-ness and while that has its own breadth of appeal it just wasn't that interesting or well done. The new packaging may fall bluntly in the trendy, hipster aesthetic of beers (and other beverages) but it's hard not to see it is an improvement and a more attractive consumer product in the year 2019. The hierarchy on the bottles is clear and efficient with a few pieces of flair to liven it up and support the logo, which now takes center stage.

New Logo and Packaging for Not Your Father's by Hype Group Root beer. New Logo and Packaging for Not Your Father's by Hype Group Lemonade. New Logo and Packaging for Not Your Father's by Hype Group New Logo and Packaging for Not Your Father's by Hype Group Angled shots. New Logo and Packaging for Not Your Father's by Hype Group New Logo and Packaging for Not Your Father's by Hype Group Hero shots. New Logo and Packaging for Not Your Father's by Hype Group New Logo and Packaging for Not Your Father's by Hype Group New Logo and Packaging for Not Your Father's by Hype Group Lifestyle shots. New Logo and Packaging for Not Your Father's by Hype Group 6-pack. New Logo and Packaging for Not Your Father's by Hype Group Caps.

Overall, what I think I like best is that the old packaging did look like my father's or grandfather's beer and this new one does pay off of the name with an aesthetic that isn't built on previous generations' graphic nostalgia.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jIPTBZOKs3Y/new_logo_and_packaging_for_not_your_fathers_by_hype_group.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_not_your_fathers_by_hype_group.php Wed, 17 Apr 2019 04:55:23 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_not_your_fathers_by_hype_group.php
Categories: News

Spotted: New Logos for University of Evansville by Ologie

Tue, 04/16/2019 - 19:56
New Logos for University of Evansville by Ologie Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dZ-_YgVEpe8/new_logos_for_university_of_evansville_by_ologie.php https://www.underconsideration.com/brandnew/archives/new_logos_for_university_of_evansville_by_ologie.php Tue, 16 Apr 2019 12:23:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logos_for_university_of_evansville_by_ologie.php
Categories: News

Spotted: New Logo for Creatives on Call

Tue, 04/16/2019 - 19:56
New Logo for Creatives on Call Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/0m-5JUMSfI8/new_logo_for_creatives_on_call.php https://www.underconsideration.com/brandnew/archives/new_logo_for_creatives_on_call.php Tue, 16 Apr 2019 12:16:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_creatives_on_call.php
Categories: News

Linked: Great in Bed

Tue, 04/16/2019 - 16:56
Every now and then my inner teenager gets the better of me and this is too much: a bed company with a logo like this and a tagline that reads "don't come to us -- we'll come to you". *Giggles*. Great in Bed Visit Link Every now and then my inner teenager gets the better of me and this is too much: a bed company with a logo like this and a tagline that reads "don't come to us -- we'll come to you". *Giggles*. http://feedproxy.google.com/~r/ucllc/brandnew/~3/HZswRAv4kJk/great_in_bed.php https://www.underconsideration.com/brandnew/archives/great_in_bed.php Tue, 16 Apr 2019 06:11:17 -0600 https://www.underconsideration.com/brandnew/archives/great_in_bed.php
Categories: News

Noted: New Logo and Identity for Halifax by Rufus Leonard

Tue, 04/16/2019 - 16:56
(Est. 1853) "At Halifax we've been helping our customers since 1853. Whether buying a home or saving for a rainy day, we'll help you with all your everyday banking needs. With every branch open Monday to Saturday, 24/7 Online and Mobile Banking, and easy to “Will it ’fax?” New Logo and Identity for Halifax by Rufus Leonard

(Est. 1853) "At Halifax we've been helping our customers since 1853. Whether buying a home or saving for a rainy day, we'll help you with all your everyday banking needs. With every branch open Monday to Saturday, 24/7 Online and Mobile Banking, and easy to use Telephone Banking, we're giving our customers more time and more ways to manage their money. We offer a wide range of accounts and services to suit your banking needs. Visit our website to find details of our very latest offers."

Design by
Rufus Leonard (London, UK)

Related links
Design Week story

Relevant quote
Halifax’s new brand strategy is based around “fintech meets humanity”, says Carlo D’Alanno, executive creative director at Rufus Leonard, which has drawn inspiration from the “straightforward and simple” feel of financial technology brands.

The refreshed Halifax logo retains the brand’s “X” symbol, but includes a new, bespoke logotype, as well as a redesigned “X” that is now filled-in rather than striped with horizontal lines. The new typeface is less bold, with thinner letterforms and smaller kerning, while the new “X” is also thinner and slightly elongated.

[D’Alanno] adds that the new identity aims to humanise Halifax, and through using softer colours, flatter graphics and people photography, help it appear “more honest and democratic”, and enable it to stand out from high-street competitor banks such as Natwest, Santander and Barclays. “We want to make it feel less like an institution and more a bank of choice that is easy to engage with,” he says.

Images (opinion after)

New Logo and Identity for Halifax by Rufus Leonard Logo. New Logo and Identity for Halifax by Rufus Leonard Sample layouts. TV spot by Adam&EveDBB.

Opinion
I wasn’t familiar with this finance organization before but based on the number of tips I guess I have been missing out. As such, I’m not sure how liked or disliked the logo and brand were but I get the gist that the old was old and the new is new (as in let’s-get-those-young-people-new). The old logo was fine… a horror to reduce and a little aggressive on the extra heavy font but fine for the most part. The new logo is fine execution-wise — the “X” is clearer and the type is better — but it has a super weird evil corporation vibe that seems to go against the goal of attracting a younger audience and competes with the overly friendly layouts with the light font, smiling people, and soft pastel colors. Overall, it has a cobbled-together feel that fails to communicate whether this is an old-fashioned, storied institution or one of those digital-first finance fun things and in trying to be both, it nails neither.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/rWU-HkDMz28/new_logo_and_identity_for_halifax_by_rufus_leonard.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_halifax_by_rufus_leonard.php Tue, 16 Apr 2019 05:53:09 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_halifax_by_rufus_leonard.php
Categories: News

Reviewed: New Logo and Identity for City of Vienna by Saffron

Tue, 04/16/2019 - 13:56
Vienna is the federal capital and largest city of Austria with a population of about 1.9 million and is the country's cultural, economic, and political center. Vienna is regularly ranked as one of the, sometimes the, world's most liveable city and is a great travel “Shield of Dreams” New Logo and Identity for City of Vienna by Saffron

Vienna is the federal capital and largest city of Austria with a population of about 1.9 million and is the country's cultural, economic, and political center. Vienna is regularly ranked as one of the, sometimes the, world's most liveable city and is a great travel and business destination. In charge of making the city run as good as it does for its citizens is the City of Vienna administration, which has over 30,000 employees, making it one of Austria's largest employers. Recently, the City of Vienna introduced a new identity designed by Saffron.

The city of Vienna set Saffron the challenge of developing a brand strategy that could better serve residents, city employees, businesses and students. With over 70 departments, the city's positioning and communications had become complicated by myriad sub-brands that obscured the role of the city government and created inefficiencies for staff.

The new brand should reinforce Vienna's modernity, being ranked No.1 smart city worldwide, ahead of Chicago and Singapore by Roland Berger consulting. Further it should unite civil servants around a shared vision of the city's role and common ambitions for future development. Most of all, the new brand was to make it easier for citizens to identify and access city services.Saffron project page New Logo and Identity for City of Vienna by Saffron All previous department logos. A new brand architecture was needed to represent the municipality's organisational units with clarity. Saffron's strategy and design teams devised a monolithic model that significantly reduces the current strategic and visual noise. Replacing internal numbering of departments, a focus is placed on simplified names for each department, endorsed by the City of Vienna logotype. The streamlined architecture establishes a single citizen-facing brand, whose promise is kept daily by Vienna's 70-plus departments. This allows a more effective and efficient mode of operation, service delivery and communications.Saffron project page Your browser does not support the video tag. Before to after logo animation. New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron Logo in German and English. Your browser does not support the video tag. Sub-brands.

The old logo looked like the most polite ransom note and while it conveyed... diversity, I guess, it was a mess, with different fonts in different weights and styles not working together in the least. Add to that 70 other logos and there is no way anyone can know that one entity is properly in charge of everything. The new logo is far more in tune with the expectations of a city government identity. The shield, which comes from Vienna's coat of arms, is brought to the forefront and its existing simplicity works perfectly well as the city's icon. The wordmark is distinctive but I can't say that I like it. The "t"s are very off-putting to me but I may be alone in that sentiment. It's not a geometric sans or a bold spiky serif, so it's at least out of the ordinary. Sub-brands look good; hard to argue with a decent system.

A range of lively interpretations of the coat of arms were illustrated to provide the municipality with a communication tool. They express the brand idea of the people at the heart of everything, using the shield as a frame to shed light on the people of Vienna, allowing the shield to reflect the personality of the city and her residents.Saffron project page Your browser does not support the video tag. New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron Illustrated icon.

The icon can be illustrated in different ways for different events and this has plenty of potential to bring in varied styles to the icon... I can imagine a graffiti version of some kind or some 1980s-tastic rendition.

Your browser does not support the video tag. New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron Custom type family designed in collaboration with Dalton Maag.

The custom type is interesting -- an acquired taste. I want to like it more than I do but there is something odd about it. Like the "g" and "a" have too much going on; the angle of the "e"; the stem-less "u"... it's an odd combination of things. Interestingly, the "t" is different from the logo, so I like that.

Tightly coordinated with the brand idea, the elements of the visual identity reflect the personality of the city through iconography, typography and imagery. It respects the efficiency of the government, whilst embodying the colour and human centricity of the place and its residents. Saffron project page New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron Icon activation.

The main attraction of the identity is the flexibility of the icon that can turn any of its quadrants into a holding shape for text or imagery, creating an always-on relationship between the city and the messaging. The weight of the cross in the shield provides the perfect width of margins to make this work.

In collaboration with specialist type foundry Dalton Maag, we commissioned a bespoke typeface, the Wiener Melange. Inspired by the curves of the emblematic shield and named for Vienna's famous coffee, the typeface draws on cultural assets of the city, from the lettering of the Secession to the characters found on historic inns.Saffron project page New Logo and Identity for City of Vienna by Saffron Guidelines. New Logo and Identity for City of Vienna by Saffron Stationery. Your browser does not support the video tag. Layout system. Your browser does not support the video tag. Layout examples. New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron Ads. New Logo and Identity for City of Vienna by Saffron Covers. New Logo and Identity for City of Vienna by Saffron Various applications.

The layout system is great in its simplicity and ease of application while establishing a fairly recognizable style that should help city communications be more effective and more clearly coming from a single source. Overall, this has the crispness and clarity I would expect from the administration of Vienna.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/2R8XQrpsrEg/new_logo_and_identity_for_city_of_vienna_by_saffron.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_city_of_vienna_by_saffron.php Tue, 16 Apr 2019 04:44:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_city_of_vienna_by_saffron.php
Categories: News

Spotted: New Logo and Packaging for Sir Kensington's done In-house

Mon, 04/15/2019 - 19:55
New Logo and Packaging for Sir Kensington's done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hFfI9uD3l3M/new_logo_and_packaging_for_sir_kensingtons_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_sir_kensingtons_done_in_house.php Mon, 15 Apr 2019 12:00:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_sir_kensingtons_done_in_house.php
Categories: News

Spotted: New Logo for ZIPAIR Tokyo by Six Inc.

Mon, 04/15/2019 - 19:55
New Logo for ZIPAIR Tokyo by Six Inc. Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PMu0FP3AedM/new_logo_for_zipair_tokyo_by_six_inc.php https://www.underconsideration.com/brandnew/archives/new_logo_for_zipair_tokyo_by_six_inc.php Mon, 15 Apr 2019 11:52:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_zipair_tokyo_by_six_inc.php
Categories: News

Announced: Co-Op Shop: Volume 2 Campaigns are Ready for Pre-Order!

Mon, 04/15/2019 - 16:55
The top 3 vote-getters from the second volume of submissions to the Co-Op Shop -- with the challenge of bringing to life "There's That Blue Again" -- are now available for pre-order on our Cotton Bureau store. The pre-order campaigns will end on April 29 “Pre-orders Close April 29”  Volume 2 Campaigns are Ready for Pre-Order!

The top 3 vote-getters from the second volume of submissions to the Co-Op Shop -- with the challenge of bringing to life "There's That Blue Again" -- are now available for pre-order on our Cotton Bureau store.

The pre-order campaigns will end on April 29 and this is the only chance to buy. The selected t-shirts are:

RIP That Blue (printed front AND back) by James Politi Off the Charts by Mark Glancy Hey Guys! by Arthur Lambillotte

Thanks to everyone that submitted and voted. I hope you find these t-shirts enjoyable and that you would be proud to wear.

Pre-order now at cottonbureau.com/brandnew.

And get a pin while you are there.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jvi378JxMxk/co-op_shop_volume_2_campaigns_are_ready_for_pre-order.php https://www.underconsideration.com/brandnew/archives/co-op_shop_volume_2_campaigns_are_ready_for_pre-order.php Mon, 15 Apr 2019 09:20:37 -0600 https://www.underconsideration.com/brandnew/archives/co-op_shop_volume_2_campaigns_are_ready_for_pre-order.php
Categories: News

Linked: Univision Logo Roast

Mon, 04/15/2019 - 16:55
Owned by Univison since 2016, Clickhole, a satirical website from The Onion, blasts -- satirically, one would presume -- the Univision logo after the latter sold it (along with The Onion, Gizmodo, Deadspin, and other digital properties) to a private equity company recently. Univision Logo Roast Visit Link Owned by Univison since 2016, Clickhole, a satirical website from The Onion, blasts -- satirically, one would presume -- the Univision logo after the latter sold it (along with The Onion, Gizmodo, Deadspin, and other digital properties) to a private equity company recently. http://feedproxy.google.com/~r/ucllc/brandnew/~3/W-Jpd84qK3g/univision_logo_roast.php https://www.underconsideration.com/brandnew/archives/univision_logo_roast.php Mon, 15 Apr 2019 07:13:27 -0600 https://www.underconsideration.com/brandnew/archives/univision_logo_roast.php
Categories: News

Noted: New Logo for Ontario

Mon, 04/15/2019 - 16:55
"Ontario is one of the 13 provinces and territories of Canada and is located in east-central Canada.It is Canada's most populous province accounting for 38.3 percent of the country's population, and is the second-largest province in total area. Ontario is fourth-largest jurisdiction in total area “Hot Tub Time Machine” New Logo for Ontario

"Ontario is one of the 13 provinces and territories of Canada and is located in east-central Canada.It is Canada's most populous province accounting for 38.3 percent of the country's population, and is the second-largest province in total area. Ontario is fourth-largest jurisdiction in total area when the territories of the Northwest Territories and Nunavut are included. It is home to the nation's capital city, Ottawa, and the nation's most populous city, Toronto, which is also Ontario's provincial capital." (Wikipedia)

Design by
N/A

Related links
2019 Ontario Budget Plan
CBC story

Relevant quote
The government has embarked on an ambitious effort to ensure all government activities reflect and reinforce a simple common brand standard rooted in the qualities of Trust, Responsiveness, Better Customer Experience, Caring and Fairness. This new shared brand will be encapsulated in a new shared visual identity rooted in the modernized Ontario Trillium Logo that you can find on the cover of this Budget. The logo is accompanied by a clear and succinct articulation of a simple unifying principle: that the Ontario government is “Working for You.”

The government intends to deliver a new visual identity directive across the entire public sector that will explicitly prohibit the spending of taxpayer dollars on new logos or other visual identifiers going forward. Since 2011, the ministries and agencies of the Ontario government wasted more than $2 million on visual identity work that only served to fragment the Ontario government’s brand and confuse the public about what it stands for. Existing visual identifiers will be retired and replaced by variations of a flexible and adaptable brand system based on the new Trillium. This will be done in a “no-waste” manner to allow different bodies to exhaust their pre-existing brand collateral before adopting the new standard. Revenue-generating government bodies with existing brand identities will be managed on a case-by-case basis.

Images (opinion after)

New Logo for Ontario Logo.

Opinion
Trilliums are to Ontario what maple leafs are to Canada and the region has had a trillium icon since the 1960s. Between 2006 and 2019, it had what is commonly referred to as the “3 men in a hot tub” icon which, once you hear that moniker, is impossible to see anything else. I have never been a big fan of that logo — the abstract human sprites are too cheesy and the composition fairly awkward. The new logo goes back to the original version with a simplified icon in a style that would look right at home in this publication — so much so that it, in fact, is in that publication. This new-old approach is undoubtedly better and more dignified than the previous logo, even elevating the otherwise lackluster wordmark. The revised holding shape for the icon is quite nice too and should be interesting to see what kind of identity surrounds it, if any. The mention of the logo in the budget plan is pretty humorous to read as a kind of government logo trash talking gauntlet that feels comes across unapologetic for Canadian standards. Overall, a good decision was made even if it feels like the logo change was more of a political message being served.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eljEhFa4ip0/new_logo_for_ontario.php https://www.underconsideration.com/brandnew/archives/new_logo_for_ontario.php Mon, 15 Apr 2019 06:18:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_ontario.php
Categories: News

Reviewed: New Logo and Identity for Pete Buttigieg by Hyperakt

Mon, 04/15/2019 - 13:55
Pete Buttigieg is the mayor of the city of South Bend, Indiana, and the latest Democrat to announce his candidacy for the 2020 U.S. Presidential election. A graduate of Harvard University and Oxford University, he is a young 37-year-old, but has had experience working in “Water Under the Bridge” New Logo and Identity for Pete Buttigieg by Hyperakt

Pete Buttigieg is the mayor of the city of South Bend, Indiana, and the latest Democrat to announce his candidacy for the 2020 U.S. Presidential election. A graduate of Harvard University and Oxford University, he is a young 37-year-old, but has had experience working in the corporate world at McKinsey and Company, served as an intelligence officer in the United States Navy Reserve for 12 years, and is currently in his second term since 2012 as mayor of South Bend, helping the city evolve from various years of struggles. Buttigieg, married since 2017, is also the first openly gay Democratic candidate and municipal executive in Indiana -- for non U.S. folks, this is like being a gummy bear in a tray of mashed potatoes. Yesterday, Buttigieg formally announced his nomination and introduced his campaign logo and identity designed by Brooklyn, NY-based Hyperakt.

The Jefferson Blvd Bridge is a concrete arch bridge built in 1906 over St. Joseph River in the heart of South Bend, Indiana. In 2015, in commemoration of the city's 150th Anniversary, Mayor Pete led an effort to reimagine the bridge as a beacon of South Bend's renaissance. He commissioned the South Bend River Lights, an interactive, public light sculpture that spectacularly lights up a small waterfall that stretches across the river. The bridge is a symbol of the innovative thinking Mayor Pete brings to leadership and the inspiration for our campaign's logo.Pete for America Design Toolkit Your browser does not support the video tag. Jefferson Blvd Bridge as the basis for the logo. New Logo and Identity for Pete Buttigieg by Hyperakt Primary logo. New Logo and Identity for Pete Buttigieg by Hyperakt Shorthand logo.

Even though plenty has been written about the candidate logos so far, I have not written anything about them nor reviewed any of them, mostly because they have all been lackluster attempts at being the next Obama-logo-meets-Alexandria-Ocasio-Cortez-color-palette campaign identity of the year. Kamala Harris gets close to something but ultimately I keep seeing the Unbreakable Kimmy Schmidt titles and Beto O'Rourke's logo is industrial-looking but perhaps to a fault. Don't get me wrong, it's amazing to see these candidates break the mold and put design front and center as part of their campaign but nothing so far has felt genuine or like an evident home run when it comes to campaign identities. Until now.

Buttigieg's -- well, Pete's -- logo is a strong, perfectly executed logo rooted in something meaningful and relevant to the candidate. The bridge may not be fully evident to everyone but it's a very easy narrative to embed into the logo and once you see it, it makes the logo stronger. I like how the bridge bridges "20" and "20" -- there is something nicely metaphorical about it for bringing two sides together. I normally cringe at gratuitous angle cuts in letters but the custom "E"s gain a lot of personality from the modification. The overall look of the logo is like something you would find rusted on an old piece of industrial equipment in someone's barn in the Midwest. Yet slick enough to be printed on t-shirts and buttons and displayed on social media.

New Logo and Identity for Pete Buttigieg by Hyperakt Full logo. New Logo and Identity for Pete Buttigieg by Hyperakt Last-name-pronunciation logo. New Logo and Identity for Pete Buttigieg by Hyperakt Team Pete logo.

A wider range of logos complements the primary logo, all adding to the visual story in charming and evocative ways. The last-name logo easily translates into a campaign trail chant that many sports teams would kill to have.

Rather than adopt the default red, white and blue color palette of past presidential candidates, our color palette is deeply rooted in Pete's home town - South Bend, Indiana. Born and raised in South Bend, Mayor Pete has led the rust-belt, midwestern city through a period of renaissance since he took office. The 9 colors in our pallette are an ode to Pete's hometown and his life there.Pete for America Design Toolkit New Logo and Identity for Pete Buttigieg by Hyperakt Color palette references. New Logo and Identity for Pete Buttigieg by Hyperakt Color palette.

The color palette -- which has been the most talked about element of campaign identities this year -- is excellent, avoiding the traditional red-white-and-blue in favor of a set of colors that manage to look both warm and fuzzy but also industrial.

New Logo and Identity for Pete Buttigieg by Hyperakt State supporting logos.

Hillary Clinton's state campaigns got close to Obama's customization for different constituencies but they weren't as memorable. Pete's state-supporting logos are pretty close in being as bad-ass as Obama's. With little nods to some states -- like Pennsylvania's bell or Texas' horns -- each custom lettering job gives remarkable ownership and pride to supporters there and it makes for a hell of a group image.

New Logo and Identity for Pete Buttigieg by Hyperakt Typography. New Logo and Identity for Pete Buttigieg by Hyperakt New Logo and Identity for Pete Buttigieg by Hyperakt New Logo and Identity for Pete Buttigieg by Hyperakt Candidacy announcement. New Logo and Identity for Pete Buttigieg by Hyperakt Behind the scenes: banners. New Logo and Identity for Pete Buttigieg by Hyperakt Behind the scenes: buttons. New Logo and Identity for Pete Buttigieg by Hyperakt Behind the scenes: volunteer lanyards. New Logo and Identity for Pete Buttigieg by Hyperakt Behind the scenes: Pete and Hyperakt.

Without a doubt, this is the best Presidential candidate campaign this time around -- pending a Paul-Rand-level identity miracle from Joe Biden if and when he announces his candidacy -- and I would say possibly ranks among the best ever. Even though none of the design ingredients here are novel and we've seen in one way or another everything from the industrial curved typography in the logo to the coffee-shop lettering in the states logos, it all feels distinctly refreshing, bold, and forward in this context for this candidate. Design-wise, Pete gets my vote for 2020.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DX-ASRQBSYk/new_logo_and_identity_for_pete_buttigieg_by_hyperakt.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pete_buttigieg_by_hyperakt.php Mon, 15 Apr 2019 05:13:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pete_buttigieg_by_hyperakt.php
Categories: News

Spotted: New Logo and Identity for Cordelia's Market by Loaded for Bear

Fri, 04/12/2019 - 22:49
“https://wearelfb.com/work/cordelias-market” New Logo and Identity for Cordelia's Market by Loaded for Bear Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/fho_mF7hYDg/new_logo_and_identity_for_cordelias_market_by_loaded_for_bear.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cordelias_market_by_loaded_for_bear.php Fri, 12 Apr 2019 10:43:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cordelias_market_by_loaded_for_bear.php
Categories: News

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