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Updated: 2 hours 39 min ago

Spotted: New Logo for League of Legends

Wed, 10/23/2019 - 21:50
New Logo for League of Legends Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dt7F9Z9ij6U/new_logo_for_league_of_legends.php https://www.underconsideration.com/brandnew/archives/new_logo_for_league_of_legends.php Wed, 23 Oct 2019 12:03:43 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_league_of_legends.php
Categories: News

Linked: Salt Lake City Neighborhoods

Wed, 10/23/2019 - 15:50
A group of local designers banded together to create logos for the different neighborhoods in Salt Lake City, UT, to charming results. Salt Lake City Neighborhoods Visit Link A group of local designers banded together to create logos for the different neighborhoods in Salt Lake City, UT, to charming results. http://feedproxy.google.com/~r/ucllc/brandnew/~3/6f5HnTcOcP8/salt_lake_city_neighborhoods.php https://www.underconsideration.com/brandnew/archives/salt_lake_city_neighborhoods.php Wed, 23 Oct 2019 08:07:50 -0600 https://www.underconsideration.com/brandnew/archives/salt_lake_city_neighborhoods.php
Categories: News

Noted: New Logo and Identity for Willumsens Museum by IDna Group

Wed, 10/23/2019 - 15:50
(Est. 1973) "Willumsens Museum is a single artist museum created for the visual artist Jens Ferdinand Willumsen. JF Willumsen was a painter, sculptor, graphic artist, photographer, ceramicist and architect, and in all these areas he created significant works. The collection includes a wide spectrum of “Mirror Mirror on the Museum Wall” New Logo and Identity for Willumsens Museum by IDna Group

(Est. 1973) "Willumsens Museum is a single artist museum created for the visual artist Jens Ferdinand Willumsen. JF Willumsen was a painter, sculptor, graphic artist, photographer, ceramicist and architect, and in all these areas he created significant works. The collection includes a wide spectrum of JF Willumsen's paintings, drawings, graphics, ceramics, sculpture, photographs and architecture. Thus, through a review in the museum, it is possible to follow the development of a single artist and to gain an insight into the many artistic issues he worked with. In addition, the museum displays a smaller selection of works from Willumsen's private art collection Old Collection."

Design by
IDna Group (Copenhagen, Denmark)

Related links
IDna Group project page

Relevant quote
One of the solutions that the museum suggested was to change the approach from primarily being about Willumsen’s own works, to allowing other artists to exist and interact side-by-side with Willumsen – presented in his spirit. In other words, all works, and all exhibitions, will now always be presented as a reflection of Willumsen’s thinking, approach and spirit.

This new approach to Willumsen’s works inspired us to create the underlying concept in the new visual identity; A reflection. The reflection is a metaphor of what role the museum has now, being introducing the spirit of Willumsen – not only to the visitors at the museum in Frederikssund, but also for the world. This reflection, or mirroring, is now seen in the logo, where the W for Willumsen Is shown in reflection as a M for Museum. This reflection is also used in the new imagery, for instance where Willumsen’s portrait or his art is “morphed” together with other artists’ works to make Willumsen present at all times.

The primary colours of the identity are black and white. However, in order to make J. F. Willumsen visibly present at all times at the museum, the secondary colours in the visual identity derive from his own works. We have carefully selected a number of his most important works and have extracted colours from there. Colours that can only be used in the same compositions as in these works, creating a wild and vivid palette for further communication.

Images (opinion after)

New Logo and Identity for Willumsens Museum by IDna Group Logo. New Logo and Identity for Willumsens Museum by IDna Group Logo flexibility. New Logo and Identity for Willumsens Museum by IDna Group Color palette. New Logo and Identity for Willumsens Museum by IDna Group Layout system. New Logo and Identity for Willumsens Museum by IDna Group New Logo and Identity for Willumsens Museum by IDna Group New Logo and Identity for Willumsens Museum by IDna Group New Logo and Identity for Willumsens Museum by IDna Group Various layouts. New Logo and Identity for Willumsens Museum by IDna Group Banners. New Logo and Identity for Willumsens Museum by IDna Group Artwork posters. New Logo and Identity for Willumsens Museum by IDna Group Stationery and other applications. New Logo and Identity for Willumsens Museum by IDna Group Tote. New Logo and Identity for Willumsens Museum by IDna Group T-shirt.

Opinion
The old logo featured a rendition of the Willumsen-designed sculptures that sit outside the museum, which are cool as sculptures but didn’t make for the best or most useful logo and the long name of the museum, in a single line, didn’t help. The new logo uses a great flared serif typeface with a lot of personality and the stacked layout allows for an effective mirroring of the “M” and “W” and I like that they chose to make the “M” like the “W” instead of the other way around where the legs/arms of each letter would have been straight. The logo works nicely in the full name or as a “WM” monogram that can then be split in the layouts to serve as framing elements. The posters and other layouts feel like they are missing one round of refinement and tightening as things feel like they are floating between the logo elements and the secondary typography, in Proto Grotesk, doesn’t quite gel with the logo. Nonetheless, the W / M structure works very well in establishing a solid system to build on.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NX6TmTb5SZM/new_logo_and_identity_for_willumsens_museum_by_idna_group.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_willumsens_museum_by_idna_group.php Wed, 23 Oct 2019 06:00:51 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_willumsens_museum_by_idna_group.php
Categories: News

Reviewed: New Logo and Identity for ACS International Schools by Johnson Banks

Wed, 10/23/2019 - 12:50
Established in 1967, ACS International Schools is a group of four non-sectarian and co-educational private schools -- three in Greater London and one in Doha, Qatar -- that serves over 3,700 students, aged 2 to 18, from more than 100 countries. Their U.S.-based curriculum covers “A Brave New Globe” New Logo and Identity for ACS International Schools by Johnson Banks

Established in 1967, ACS International Schools is a group of four non-sectarian and co-educational private schools -- three in Greater London and one in Doha, Qatar -- that serves over 3,700 students, aged 2 to 18, from more than 100 countries. Their U.S.-based curriculum covers the four International Baccalaureate programs as well as Advanced Placement (AP) courses and the new AP Capstone and International Diplomas. Notable alumni include actor Aaron Eckhart, fashion designer Misha Nonoo, and a number of football and rugby players. Recently, ACS introduced a new identity designed by London, UK-based Johnson Banks.

New Logo and Identity for ACS International Schools by Johnson Banks Samples of OLD identity and logo system. To help them appeal to [a] changing market, we were keen to show that they prepare a new and broader kind of citizen for the world, wherever in the world, whatever the language. This led to a core idea built around the concept of 'readiness'.

Ready to ask new questions and demand better answers. Ready to innovate and create. Ready for cultures that crossover, boundaries that blur, and ideas that interconnect. Ready for a world that demands a new kind of learning - and a new kind of citizen.Johnson Banks project page New Logo and Identity for ACS International Schools by Johnson Banks Logo. The new visual identity builds on this narrative by utilising 27 separate symbols that help communicate and connect student experiences and ideas. The new globe symbol is built from icons of language, music, art, science and sport - demonstrating worldliness and learning and representing the internationalism of their schools.Johnson Banks project page New Logo and Identity for ACS International Schools by Johnson Banks Symbols that make up the logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for ACS International Schools by Johnson Banks School logos.

The old logo was very literal with a graduation cap adorned with different countries' flags and used a lot of different font sizes in its main logo as well as its school-specific logos. The typography was fine but the icon did not look very prestigious and even seemed like a scam school. The new logo goes to the opposite end of the spectrum with a more abstract idea by wrapping different symbols and glyphs around a globe and asking for more of an interpretation from the audience. The icon is very convincingly executed with the elements nicely warping as they near the edge of the globe and I particularly like that the globe is transparent so when placed on photography you can see through the icons. My only negative critique would be that the "A" is too large and I kept looking for the "C" and "S" of the organization's name, so perhaps that letter demands more attention than needed without an evident payoff. Nonetheless, I really like this. It's a shame that Wikipedia didn't hire Johnson Banks first because this would have been a wonderful evolution to their puzzle globe logo. The wordmark is fine and I like how all the words in it are the same size, creating a more fluid reading of the name than before.

The new design toolkit takes the new symbol, brand language and typographic style and combines them, in conjunction with a series of newly commissioned photographs by Fernando Manoso.Johnson Banks project page New Logo and Identity for ACS International Schools by Johnson Banks Visual language. New Logo and Identity for ACS International Schools by Johnson Banks Brochures.

The identity is fairly straightforward but has some nice moments like the use of the globe to replace "O"s in different words, where it contrasts very nicely with the thin sans serif. It gets a little cheesy when the globe is made to interact with hands but I can understand how this is a very appealing image for the organization and the parents that see it. The color palette is mostly okay... there is something odd about it and it might be the light/bright hues that perhaps could have been more muted -- but that's just splitting hairs.

New Logo and Identity for ACS International Schools by Johnson Banks Notebooks. New Logo and Identity for ACS International Schools by Johnson Banks Website. New Logo and Identity for ACS International Schools by Johnson Banks Banners. New Logo and Identity for ACS International Schools by Johnson Banks Buttons.

Overall, if I had the budget and (more importantly the) inclination to send my kids to a school like this, the identity alone would make it a top contender, whereas with the old logo I would have not even considered it -- yeah, I can be shallow like that when it comes to crappy logos -- so this is a clear, positive improvement for the schools.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GquR5zM0Cgc/new_logo_and_identity_for_acs_international_schools_by_johnson_banks.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_acs_international_schools_by_johnson_banks.php Wed, 23 Oct 2019 04:52:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_acs_international_schools_by_johnson_banks.php
Categories: News

Noted: New Emblem for 2024 Summer Olympics by Royalties Ecobranding

Wed, 10/23/2019 - 00:50
"The 2024 Summer Olympics (French: Jeux olympiques d'été de 2024), officially known as the Games of the XXXIII Olympiad (French: Jeux de la XXXIIIe Olympiade), and commonly known as Paris 2024, is a forthcoming international multi-sport event that is scheduled to take place from 26 “Le Flaming Lips” New Emblem for 2024 Summer Olympics by Royalties Ecobranding

"The 2024 Summer Olympics (French: Jeux olympiques d'été de 2024), officially known as the Games of the XXXIII Olympiad (French: Jeux de la XXXIIIe Olympiade), and commonly known as Paris 2024, is a forthcoming international multi-sport event that is scheduled to take place from 26 July to 11 August 2024 in Paris, France. Having previously played host in 1900 and 1924, Paris will become the second city to host the Olympics three times, after London (1908, 1948 and 2012). 2024 will mark the centenary of the Paris Games of 1924. These will be the sixth Olympic Games hosted by France (three summer and three winter)." (Wikipedia)

Design by
Royalties Ecobranding (Paris, France)

Related links
IOC press release

Relevant quote
The new design brings together three iconic symbols connected to sport, the Games and France – the gold medal, the Olympic and Paralympic flames, and Marianne.

The emblem embraces the shape and colour of the most beautiful medal of all to express one of the core values of sport: striving for excellence. That same commitment also informs every step that Paris 2024 is taking in organising the Olympic and Paralympic Games Paris 2024, so that it can fulfil the pledges it has made to stage a different, grounded, sustainable and inclusive Games.

The Olympic and Paralympic flames always conjure up special memories. The flame invites us to dream, to engage and to come up with new ways of staging the Olmypic and Paralympic Games. It reflects the unique energy of the Games, which bring people together and drive solutions forward. The Games will help improve the lives of the inhabitants of the Seine-Saint-Denis area by bequeathing useful infrastructure to them: eco-neighbourhoods, through the conversion of the athlete and media villages into housing, and the creation of local sports facilities, such as the Olympic Aquatics Centre.

Finally, Marianne. With its feminine traits, the Paris 2024 emblem pays tribute to a woman who is a French national symbol known around the world. She embodies the revolutionary spirit that infuses the Paris Olympic and Paralympic Games. She encapsulates the desire to bring the competitions out of the stadium and into the heart of the city. A familiar figure who is everywhere in the everyday lives of French people, she is also a reminder that these Games will be Games for everyone, Games that will belong to the people. Her face is also a homage to female athletes and a nod to history, as it was in 1900 at the Olympic Games in Paris that women were first allowed to compete.

Images (opinion after)

Logo introduction. Why they didn't have a woman narrate this is beyond me. New Emblem for 2024 Summer Olympics by Royalties Ecobranding Logo. New Emblem for 2024 Summer Olympics by Royalties Ecobranding Olympics and Paralympics logos will use the same icon. Your browser does not support the video tag. Custom typeface. New Emblem for 2024 Summer Olympics by Royalties Ecobranding Custom typeface explanation. Your browser does not support the video tag. Your browser does not support the video tag. Mini videos with the type.

Opinion
When I first saw the emblem it took me a couple of seconds to get what was going on and once things came into focus my first reaction was “Whoah” — having a woman be the emblem of the Summer Olympics is such a bold move. Heck, having a man be the emblem of the Olympics would have been bold too, given that most emblems have been abstract or genderless figures when depicting humans. But this is especially striking. My initial association, given the execution of the emblem, was “Fashion = Paris = Women”, which I felt was a little superfluous but I didn’t make the connection to Marianne since, no offense to the style of the 1780s, they didn’t have such chic haircuts back then. With that in mind, though, as well as the fact that the 1900 Paris games was the first time women were allowed to compete, add a great, relevant dimension to the emblem. Execution-wise I love the simplicity of it and the positive-negative relationship of the flame and hair. Being round will make it so easy and flexible to apply to everything too. The custom typeface… it’s funky. It doesn’t have the best rhythm when seen in a paragraph — mostly because of the letters with angles (w, v, y, et al) that create abrupt stops when reading. Nonetheless, it’s not a geometric or humanist sans so I’m all for it. Overall, this should be interesting when it comes time for the Look of the Games.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/81OBZZwgKp8/new_emblem_for_2024_summer_olympics.php https://www.underconsideration.com/brandnew/archives/new_emblem_for_2024_summer_olympics.php Tue, 22 Oct 2019 08:14:10 -0600 https://www.underconsideration.com/brandnew/archives/new_emblem_for_2024_summer_olympics.php
Categories: News

Spotted: New Logo and Identity for Slido by GoBigname

Tue, 10/22/2019 - 21:50
New Logo and Identity for Slido by GoBigname Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/bQNQ-4Ymzkg/new_logo_and_identity_for_slido_by_gobigname.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_slido_by_gobigname.php Tue, 22 Oct 2019 12:33:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_slido_by_gobigname.php
Categories: News

Spotted: New Logo for Brad's Deals

Tue, 10/22/2019 - 21:50
New Logo for Brad's Deals Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/KQh2aron0-E/new_logo_for_brads_deals.php https://www.underconsideration.com/brandnew/archives/new_logo_for_brads_deals.php Tue, 22 Oct 2019 12:29:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_brads_deals.php
Categories: News

Announced: First Round 2020 - Portland: Tickets Available

Tue, 10/22/2019 - 18:50
First Round -- a one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects -- is coming to Portland, OR! Tickets are now available for the event on February 14, 2020, at The Armory on 128 NW “Early-bird Prices will End November 29”  Tickets Available

First Round -- a one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects -- is coming to Portland, OR! Tickets are now available for the event on February 14, 2020, at The Armory on 128 NW Eleventh Ave. Early-bird pricing ends Friday, November 29.

Buy tickets here!

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DOXVYpjJfQY/first_round_2020_-_portland_tickets_available.php https://www.underconsideration.com/brandnew/archives/first_round_2020_-_portland_tickets_available.php Tue, 22 Oct 2019 10:32:01 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2020_-_portland_tickets_available.php
Categories: News

Linked: 2018 - 19 Brand New Summary at BNConf

Tue, 10/22/2019 - 18:50
Here is my annual Brand New Summary, where I look back at some memorable moments of the last 12 months -- and embarrass myself in different ways for your pleasure -- presented at last week's Brand New Conference. (Starts at the 4:00 mark.) [If you can not see a video here view this post on Brand New] Visit Link Here is my annual Brand New Summary, where I look back at some memorable moments of the last 12 months -- and embarrass myself in different ways for your pleasure -- presented at last week's Brand New Conference. (Starts at the 4:00 mark.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/5Aaw4oL2hvI/2018_19_brand_new_summary_at_bnconf.php https://www.underconsideration.com/brandnew/archives/2018_19_brand_new_summary_at_bnconf.php Tue, 22 Oct 2019 08:35:48 -0600 https://www.underconsideration.com/brandnew/archives/2018_19_brand_new_summary_at_bnconf.php
Categories: News

Noted: New Emblem for 2024 Summer Olympics

Tue, 10/22/2019 - 18:50
"The 2024 Summer Olympics (French: Jeux olympiques d'été de 2024), officially known as the Games of the XXXIII Olympiad (French: Jeux de la XXXIIIe Olympiade), and commonly known as Paris 2024, is a forthcoming international multi-sport event that is scheduled to take place from 26 “Le Flaming Lips” New Emblem for 2024 Summer Olympics

"The 2024 Summer Olympics (French: Jeux olympiques d'été de 2024), officially known as the Games of the XXXIII Olympiad (French: Jeux de la XXXIIIe Olympiade), and commonly known as Paris 2024, is a forthcoming international multi-sport event that is scheduled to take place from 26 July to 11 August 2024 in Paris, France. Having previously played host in 1900 and 1924, Paris will become the second city to host the Olympics three times, after London (1908, 1948 and 2012). 2024 will mark the centenary of the Paris Games of 1924. These will be the sixth Olympic Games hosted by France (three summer and three winter)." (Wikipedia)

Design by
N/A

Related links
IOC press release

Relevant quote
The new design brings together three iconic symbols connected to sport, the Games and France – the gold medal, the Olympic and Paralympic flames, and Marianne.

The emblem embraces the shape and colour of the most beautiful medal of all to express one of the core values of sport: striving for excellence. That same commitment also informs every step that Paris 2024 is taking in organising the Olympic and Paralympic Games Paris 2024, so that it can fulfil the pledges it has made to stage a different, grounded, sustainable and inclusive Games.

The Olympic and Paralympic flames always conjure up special memories. The flame invites us to dream, to engage and to come up with new ways of staging the Olmypic and Paralympic Games. It reflects the unique energy of the Games, which bring people together and drive solutions forward. The Games will help improve the lives of the inhabitants of the Seine-Saint-Denis area by bequeathing useful infrastructure to them: eco-neighbourhoods, through the conversion of the athlete and media villages into housing, and the creation of local sports facilities, such as the Olympic Aquatics Centre.

Finally, Marianne. With its feminine traits, the Paris 2024 emblem pays tribute to a woman who is a French national symbol known around the world. She embodies the revolutionary spirit that infuses the Paris Olympic and Paralympic Games. She encapsulates the desire to bring the competitions out of the stadium and into the heart of the city. A familiar figure who is everywhere in the everyday lives of French people, she is also a reminder that these Games will be Games for everyone, Games that will belong to the people. Her face is also a homage to female athletes and a nod to history, as it was in 1900 at the Olympic Games in Paris that women were first allowed to compete.

Images (opinion after)

Logo introduction. Why they didn't have a woman narrate this is beyond me. New Emblem for 2024 Summer Olympics Logo. New Emblem for 2024 Summer Olympics Olympics and Paralympics logos will use the same icon. Your browser does not support the video tag. Custom typeface. New Emblem for 2024 Summer Olympics Custom typeface explanation. Your browser does not support the video tag. Your browser does not support the video tag. Mini videos with the type.

Opinion
When I first saw the emblem it took me a couple of seconds to get what was going on and once things came into focus my first reaction was “Whoah” — having a woman be the emblem of the Summer Olympics is such a bold move. Heck, having a man be the emblem of the Olympics would have been bold too, given that most emblems have been abstract or genderless figures when depicting humans. But this is especially striking. My initial association, given the execution of the emblem, was “Fashion = Paris = Women”, which I felt was a little superfluous but I didn’t make the connection to Marianne since, no offense to the style of the 1780s, they didn’t have such chic haircuts back then. With that in mind, though, as well as the fact that the 1900 Paris games was the first time women were allowed to compete, add a great, relevant dimension to the emblem. Execution-wise I love the simplicity of it and the positive-negative relationship of the flame and hair. Being round will make it so easy and flexible to apply to everything too. The custom typeface… it’s funky. It doesn’t have the best rhythm when seen in a paragraph — mostly because of the letters with angles (w, v, y, et al) that create abrupt stops when reading. Nonetheless, it’s not a geometric or humanist sans so I’m all for it. Overall, this should be interesting when it comes time for the Look of the Games.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/81OBZZwgKp8/new_emblem_for_2024_summer_olympics.php https://www.underconsideration.com/brandnew/archives/new_emblem_for_2024_summer_olympics.php Tue, 22 Oct 2019 08:14:10 -0600 https://www.underconsideration.com/brandnew/archives/new_emblem_for_2024_summer_olympics.php
Categories: News

Reviewed: New Logo and Identity for Webhelp by Futurebrand

Tue, 10/22/2019 - 12:47
Established in 2000, Webhelp is a global leader in customer experience, contact centers, and business solutions, helping clients manage their customer interactions at every stage possible. Headquartered in Paris, France, Webhelp has grown exponentially since 2011 through acquisitions in other parts of the world and “Couldn’t Help It” New Logo and Identity for Webhelp by Futurebrand

Established in 2000, Webhelp is a global leader in customer experience, contact centers, and business solutions, helping clients manage their customer interactions at every stage possible. Headquartered in Paris, France, Webhelp has grown exponentially since 2011 through acquisitions in other parts of the world and is now present in more than 140 locations in over 35 countries, employing more than 50,000 people, and serving over 500 clients. Recently, Webhelp introduced a new identity designed by the Paris office of Futurebrand.

We helped Webhelp clearly express their strengths and vision for the future by incapsulating it in one inspiring and straightforward sentence: 'We make business more human'. Building upon this powerful vision, we developed a strategic platform uniting the corporate and employer brand to better reflect and promote the unique and differentiating strengths of Webhelp - their people and the human touch that they bring to the work that they do.

Human is at the heart of the founders' philosophy, and reflects the human touch Webhelp's employees bring to the work they do and also highlights the rising desire of consumers to create emotional connections with the brands they engage with.

Along with the new logo, a bold and expressive brand identity system, tone of voice and environments were developed to reveal to the world Webhelp's warm culture of support, agility and out of the box thinking.Futurebrand project page New Logo and Identity for Webhelp by Futurebrand Logo. New Logo and Identity for Webhelp by Futurebrand Logo, inverse. Your browser does not support the video tag. Logo, cloud version.

The old logo was very scary, not just for its sharp and aggressive corners but because someone thought, "This will make a great logo" with the weirdest, random-est shape possible and most generic font available. The new logo tries to add some humanity with a plump "w" meant to represent a heart. It's a decent idea and it almost works. The "w" shape does manage to look like a heart if you squint and have a healthy dose of optimism and imagination but I feel like the shape needed a little more, well, love, or at least another round of refinement or exploration to take it beyond the basic shapes. The wordmark inside the "w" is only a little better than the old wordmark inside the shard of blue gradient and could have also been more interesting and memorable instead of a generic geometric sans serif. Turning the logo into things would have worked if they had chosen less cheesy imagery instead of a cloud, eggs, and a pretzel, none of which are convincing or charming.

New Logo and Identity for Webhelp by Futurebrand Logo, various versions. Your browser does not support the video tag. Logo, balloon version. New Logo and Identity for Webhelp by Futurebrand Color palette. New Logo and Identity for Webhelp by Futurebrand Icon set. New Logo and Identity for Webhelp by Futurebrand New Logo and Identity for Webhelp by Futurebrand New Logo and Identity for Webhelp by Futurebrand New Logo and Identity for Webhelp by Futurebrand Messaging. New Logo and Identity for Webhelp by Futurebrand Business cards. New Logo and Identity for Webhelp by Futurebrand Some kind of very thick document.

The identity starts to become slightly interesting with a nice color palette and the addition of rounded-corner graphics but it never quite gels into a cohesive system with a few too many things going on... from the headlines in thick white bars to the silhouetted people coming out of the hearts to some graphics being stroked. The nicest thing is when the "w" is used small in a corner without the wordmark but that doesn't happen that often.

New Logo and Identity for Webhelp by Futurebrand Posters. New Logo and Identity for Webhelp by Futurebrand Wild postings. New Logo and Identity for Webhelp by Futurebrand Billboard. New Logo and Identity for Webhelp by Futurebrand Magazine. New Logo and Identity for Webhelp by Futurebrand Logo with photos.

This image above is kind of random in that it's not a specific application but I think it's the most effective in this whole case study in actually feeling like there is a human connection with this company. From the warm hues, to the graininess of the photo, to the way the two images interact gets to what I think the company needed most. But this only happens in this one image.

New Logo and Identity for Webhelp by Futurebrand Signage elements. New Logo and Identity for Webhelp by Futurebrand T-shirt. New Logo and Identity for Webhelp by Futurebrand Stickers. New Logo and Identity for Webhelp by Futurebrand Swag.

Overall, most of this is fine -- unsurprising but fine -- and I feel like there was a solid foundation to this project but the execution didn't quite build on it to deliver something that felt genuinely human.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/M2oM5aErUPs/new_logo_and_identity_for_webhelp_by_futurebrand.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_webhelp_by_futurebrand.php Tue, 22 Oct 2019 04:54:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_webhelp_by_futurebrand.php
Categories: News

Spotted: New Logo and Identity for Jitjatjo by B-Reel

Mon, 10/21/2019 - 21:47
New Logo and Identity for Jitjatjo by B-Reel Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/qxvO4Si8YqE/new_logo_and_identity_for_jitjatjo_by_b_reel.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_jitjatjo_by_b_reel.php Mon, 21 Oct 2019 12:38:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_jitjatjo_by_b_reel.php
Categories: News

Spotted: New Logo and Identity for Arix Bioscience by Ether Creative

Mon, 10/21/2019 - 21:47
New Logo and Identity for Arix Bioscience by Ether Creative Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Linked: Follow Suit

Mon, 10/21/2019 - 15:47
Mentioned earlier this year as an online shitstorm only, Finco Services, which operates as Current, has officially filed a suit against Facebook and design firm Character for trademark infringement over their Calibra logo. As a reminder, the plot twist is that both logos were designed Follow Suit Visit Link Mentioned earlier this year as an online shitstorm only, Finco Services, which operates as Current, has officially filed a suit against Facebook and design firm Character for trademark infringement over their Calibra logo. As a reminder, the plot twist is that both logos were designed by the same firm, Character in San Francisco. http://feedproxy.google.com/~r/ucllc/brandnew/~3/cyFV-kYRKsE/follow_suit.php https://www.underconsideration.com/brandnew/archives/follow_suit.php Mon, 21 Oct 2019 08:19:53 -0600 https://www.underconsideration.com/brandnew/archives/follow_suit.php
Categories: News

Noted: New Logo and Identity for Aerosoles by YummyColours

Mon, 10/21/2019 - 15:47
(Est. 1987) "Since 1987, Aerosoles has developed high quality, comfortable and fashion-right shoes at affordable prices. Aerosoles shoes offer a vast assortment to suit every occasion. From office wear to weekend gear and everything in between. You get the greatest footwear styles designed with a “Sole Sisters” New Logo and Identity for Aerosoles by YummyColours

(Est. 1987) "Since 1987, Aerosoles has developed high quality, comfortable and fashion-right shoes at affordable prices. Aerosoles shoes offer a vast assortment to suit every occasion. From office wear to weekend gear and everything in between. You get the greatest footwear styles designed with a modern approach to improve the way you live, work, and play. Aerosoles mission is simple and clear: To be the number one product-driven footwear company in the world. The perfect blend of fashion and comfort makes the Aerosoles shoe - whether casual, dress, boot, sandal, or tailored - unique. Aerosoles careful use of quality materials with a clear emphasis on innovative constructions generates footwear that appeals to both the trend conscious consumer and those looking for classic style. With an uncompromising consideration to quality and craftsmanship, Aerosoles shoes are trend-right, fashionable yet with genuine comfort. In everything we do, its all about the shoes."

Design by
YummyColours (New York, NY)

Related links
YummyColours project page

Relevant quote
After embarking on a competitive analysis and identifying consumer segmentations, YummyColours created the action-forward tagline “Show Up.” The prompt reoriented the Aerosoles brand and company toward the consumer by responding to real-world customers and scenarios. The tag also extended to corporate relationships and product expectations. YummyColours implemented a new editorial direction around the “Show Up” concept, focusing on campaigns, user-generated content, and social media strategy.

In addition to overall brand strategy and editorial direction, YummyColours created Aerosoles’ new visual identity. Tone of voice, logotype, colorways, and more help to support “Show Up” as a contemporary call-to-action that engages with young and diverse audiences without alienating existing ones. The project ultimately modernized the Aerosoles brand with an inclusive and inspiring angle, focused on real people, real stories and real engagement.

Images (opinion after)

New Logo and Identity for Aerosoles by YummyColours Samples of OLD identity. New Logo and Identity for Aerosoles by YummyColours Project timeline. New Logo and Identity for Aerosoles by YummyColours Logo. New Logo and Identity for Aerosoles by YummyColours Logo structure. Logo animation. New Logo and Identity for Aerosoles by YummyColours Typography and pattern. New Logo and Identity for Aerosoles by YummyColours Patterns. New Logo and Identity for Aerosoles by YummyColours Business cards. New Logo and Identity for Aerosoles by YummyColours New Logo and Identity for Aerosoles by YummyColours New Logo and Identity for Aerosoles by YummyColours Packaging. New Logo and Identity for Aerosoles by YummyColours Packaging and tote. New Logo and Identity for Aerosoles by YummyColours Store interior.

Opinion
The old logo wasn’t necessarily great but it at least had a somewhat specific aesthetic with its extra light sans serif and open “A”. The colorful bar underneath was gratuitous and segmented at odd points but, eh, it was fine. The new logo looks like every other new logo in “elegant” sans serif, which is to say that it looks fine but is completely forgettable and indiscernible from the hordes of logos like it. The identity around the logo is a little more interesting, mostly thanks to the patterns which are quite nice and in a charming color palette that also works well in the packaging in flat colors. The “Show Up” tagline in serif is fine but feels like it’s part of the identity for something else — throw in the patterns and it’s almost like you have three separate things, all nice on their own, that never quite come together. Overall, though, there is an increased sense of sophistication, which the old logo and identity were definitely lacking.

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Categories: News

Reviewed: New Logo and Identity for Event Cinemas by Landor

Mon, 10/21/2019 - 12:47
Dating back to 1910 in the silent era of movies, Event Cinemas, under different names over the course of 109 years, is the largest movie theater company in Australia and New Zealand with over 140 cinema complexes. Evolving through different mergers and ownership changes, Event “Turn of Events” New Logo and Identity for Event Cinemas by Landor

Dating back to 1910 in the silent era of movies, Event Cinemas, under different names over the course of 109 years, is the largest movie theater company in Australia and New Zealand with over 140 cinema complexes. Evolving through different mergers and ownership changes, Event Cinemas counts with over 3,000 employees and aside from operating traditional movie theaters offers special "experiences": Gold Class, featuring lounge access and full dinner service; Boutique, set in smaller theaters and themed in unique ways; 4DX, which has those seats that shake and a set-up that dispenses scents, wind, and even mist; V-Max, which features larger screens; and Junior, a tricked-out theater experience for kids 8 and under with a little playground inside the theater and bean bags to sit on. Recently, Event Cinemas introduced a new identity designed by the Sydney, Australia office of Landor.

More than ever, people need a reason to switch off from the chaos of their day-to-day lives; from social media to emails, news to politics. Event gives you an escape from the 'real world'.

With a different world behind every door, people can immerse themselves in new experiences, from the luxury of Gold Class or the epicness of 4DX, to the fun of Junior.

The challenge was to create a brand to match these experiences. It needed multiple dimensions but a single DNA.Landor project page New Logo and Identity for Event Cinemas by Landor Logo. New Logo and Identity for Event Cinemas by Landor Logo animation.

The old logo was a little extreme with its large "V" extending above and beyond the rest of the letters, creating a very awkward wordmark that I can't imagine was ever easy to use or place into layouts. The new logo simply trims the "V" to its correct height and maintains the way it interacts with the two "E"s that flank it -- which wasn't great then and isn't great now but at least the whole composition demands less attention. Perhaps some additional tweaks could have been done but also perhaps those additional tweaks were off the table with the client wanting to keep a strong connection with the existing logo.

We started by creating an overarching black and white masterbrand. This forms the brand DNA, and allows the multitude of content to stand out.

The visual language was inspired by the prominent Event 'V', feeding into a suite of 2D patterns, immersive motion sculptures and cinema-inspired typography.

All brand elements are remixed to take on the characteristics of the different worlds, united by a simple logo ticker.Landor project page New Logo and Identity for Event Cinemas by Landor Typography. Your browser does not support the video tag. Mastebrand patterns and sculpture videos. Masterbrand 3D sculptures. Masterbrand patterns.

The identity then introduces a series of patterns and 3D "sculptures" in black and white, stemming from the shape of the "V", that expand the visual language along with a condensed sans serif to contrast with the extended structure of the logo. Both patterns and motion sculptures are fun to look at but I wonder if they are a little too trippy and abstract for a movie theater? In the U.S. the answer would be yes but it's most likely a different story in Australia. The different weights of the typeface are used for each of the sub-brands (which are the different experiences offered by Event Cinemas).

New Logo and Identity for Event Cinemas by Landor Sub-brands. New Logo and Identity for Event Cinemas by Landor Sub-brand identities.

The identity then expands into more colorful worlds for the experiences, with each having distinct look-and-feels, starting with their sub-brand logos, ranging from the boldness and loudness of V-Max to the more glamorous Gold Class to the playful Junior. All experiences share the same category of assets -- idents, patterns, and 3D sculptures -- so are able to communicate equally across mediums but with each one efficiently targeting the different demographics.

Sub-brand logo animations. New Logo and Identity for Event Cinemas by Landor New Logo and Identity for Event Cinemas by Landor New Logo and Identity for Event Cinemas by Landor New Logo and Identity for Event Cinemas by Landor New Logo and Identity for Event Cinemas by Landor Social media posts by sub-brand. Sub-brand 3D sculptures. Sub-brand patterns. New Logo and Identity for Event Cinemas by Landor Posters. New Logo and Identity for Event Cinemas by Landor Wild postings.

I really like this approach to posters and ads where the movie posters are framed inside Event-branded backgrounds that are modulated to match the movie they are promoting. I also really question whether this approach will see the light of day? If yes, hats off.

New Logo and Identity for Event Cinemas by Landor Ad. New Logo and Identity for Event Cinemas by Landor Apple Watch Wallet. New Logo and Identity for Event Cinemas by Landor Interior render. New Logo and Identity for Event Cinemas by Landor Shirt. New Logo and Identity for Event Cinemas by Landor 3D glasses. Identity introduction video -- each experience has its own segment within the video. Motion graphics by Never Sit Still and sound design by Smith & Western

I keep getting a sense that this is all too cool for a movie theater company but that is probably because the bar is set so low in the U.S., with the mega chains of AMC and Regal often having very mundane and forgettable graphics, but I guess people in other parts of the world can have nice things. Overall, this is very nicely done and expanded across experiences in a way that has a little bit of Hollywood-esque bravado delivered in a more sophisticated way.

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Categories: News

Announced: No Posts Until October 21

Mon, 10/14/2019 - 12:40
With the Brand New Conference happening this Thursday and Friday, things are crazy at UC headquarters today and we are taking off for Vegas tomorrow, so I won't be posting all week. Back on October 21. Thanks for your patience! “Reviewer Managing Brand New Conference” No Posts Until October 21

With the Brand New Conference happening this Thursday and Friday, things are crazy at UC headquarters today and we are taking off for Vegas tomorrow, so I won't be posting all week. Back on October 21. Thanks for your patience!

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Categories: News

Spotted: New Logo for Crystal Mountain

Fri, 10/11/2019 - 21:39
New Logo for Crystal Mountain Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/UMGTtpF9AOw/new_logo_for_crystal_mountain.php https://www.underconsideration.com/brandnew/archives/new_logo_for_crystal_mountain.php Fri, 11 Oct 2019 11:29:32 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_crystal_mountain.php
Categories: News

Linked: BMW Logo Origin

Fri, 10/11/2019 - 15:38
Contrary to the long-standing belief that the BMW logo is meant to represent a plane's propeller -- in part because of this particular 1929 ad -- the BMW logo, as has been recently confirmed by the company, is simply a representation of the State of BMW Logo Origin Visit Link Contrary to the long-standing belief that the BMW logo is meant to represent a plane's propeller -- in part because of this particular 1929 ad -- the BMW logo, as has been recently confirmed by the company, is simply a representation of the State of Bavaria's official colors and the motif in their flag and coat of arms. http://feedproxy.google.com/~r/ucllc/brandnew/~3/LIOzYCLe1-g/bmw_logo_origin.php https://www.underconsideration.com/brandnew/archives/bmw_logo_origin.php Fri, 11 Oct 2019 05:39:39 -0600 https://www.underconsideration.com/brandnew/archives/bmw_logo_origin.php
Categories: News

Noted: New Logo for Adorama

Fri, 10/11/2019 - 15:38
(Est. 1974) "Located in New York City [with a significant online ecommerce site], Adorama is the affordable photography, electronics, video and camera store. We carry a large selection of camera equipment and have the best prices in the NYC area. Whether you're a professional photographer “Shuttered Hopes and Dreams” New Logo for Adorama

(Est. 1974) "Located in New York City [with a significant online ecommerce site], Adorama is the affordable photography, electronics, video and camera store. We carry a large selection of camera equipment and have the best prices in the NYC area. Whether you're a professional photographer or just starting out, our helpful and knowledgeable salespeople will help select the right studio gear, lighting, tripods and camera equipment just for you."

Design by
N/A

Related links
Adorama "Equip your Creativity" new brand positioning

Images (opinion after)

New Logo for Adorama Logo. New Logo for Adorama Icon, before and after. New Logo for Adorama Icon. New Logo for Adorama Sub-brands.

Opinion
I think I am posting this mostly out of nostalgia — for some reason I went multiple times to their store in New York and it was the equivalent of being a kid at FAO Schwartz, made all the more charming by its clunky old logo, which really doubled down on that angle, applying it to all letters one way or another. The old logo’s “O”, an abstract camera shutter, has been replaced by some pixel-like dust inside the “o” so as to visually expand the availability of digital products and services in Adorama’s inventory, which I get the impetus of but, unfortunately, it’s not the best of executions. The “o” looks as if it has been hole-punched multiple times and when used small, the effect is very fuzzy and hard to discern what’s going on. It’s also fairly rigid with dots being removed from a grid instead of some more organic or looser approach to better conform with the circle-ness of the “o”. Outside the “o”, the typography in the wordmark is quite unpleasant, with a half-rounded-corner, half-not typeface with very short ascenders that yield very odd proportions. The sub-brands introduce a different yet not different enough sans serif and my heart breaks a little. Overall, this had the right intentions but the execution just didn’t have enough exposure — that’s a photography metaphor for this not coming out right. I think.

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Categories: News

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