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Reviewed: New Logo and Identity for BOO by Rice

Mon, 04/27/2020 - 14:50
Established in 2003, BOO is the premier streetwear and skate brand in Vietnam. Founded by twin brothers, Viet Anh and Viet Hung, who grew up in the Czech Republic and moved to Vietnam when they turned 20, the company started with them selling other brands' “OO Brother, Where Art Thou?” New Logo and Identity for BOO by Rice

Established in 2003, BOO is the premier streetwear and skate brand in Vietnam. Founded by twin brothers, Viet Anh and Viet Hung, who grew up in the Czech Republic and moved to Vietnam when they turned 20, the company started with them selling other brands' merchandise from their home before opening their first retail store and eventually developing their own apparel starting in 2009. According to this article, the company is named in honor of cows -- "boo" is "moo" in Czech (although I couldn't confirm the translation through Google so any bovine Czech enthusiasts reading are welcome to confirm). Today, BOO has over 50 retail stores across the country and enjoys growing influence in the Vietnam fashion scene. Earlier this year, BOO introduced a new identity designed by Ho Chi Minh City, Vietnam-based Rice.

For BOO, Rice created a comprehensive and heavy-lifting new identity system designed to focus and streamline the brand. Reducing brand assets in order to make them work harder, reorganizing hierarchies to clarify offerings and initiatives, and introducing systems for design and communication, Rice aimed to help BOO stay relevant for the new generation on Vietnamese streetwear lovers.​​​​​​​

Rice commissioned Displaay type foundry to create an exclusive, Vietnamese version of Roobert Regular with custom discretionary ligatures for BOO. The BOO word-mark is type-able and can be displayed within any line of copy and was designed with a variety of lock-up's in mind. Branded stamps were designed with each shape mimicking an encapsulated stamp of approval.Rice project page New Logo and Identity for BOO by Rice Logo. New Logo and Identity for BOO by Rice Sub-brands.

The old logo was not good by traditional logo standards -- it was very difficult to read as "BOO", more like "B8", and the laurel wreaths had nothing to do with anything visually or conceptually -- but when it comes to streetwear and skate wear my impression is that such concerns don't matter and if the audience embraces it then it's cool AF and that seems to be the case here. Nonetheless, it wasn't a good logo. Meanwhile, the new logo is pretty awesome, with a super funky "OO" ligature that is unexpected and rule-defying, giving it a challenger-brand personality with a mature, confident approach. The logo is simple, minimal, and catchy in an odd yet satisfying way. Complemented by a heavy dose of a customized version of Displaay's Roobert Regular and thin stroke holding shapes, the logo system does verge into the deadpan trend territory but it's so nicely done that it's hard to be mad at it in any way.

New Logo and Identity for BOO by Rice Logo garnishes. New Logo and Identity for BOO by Rice New Logo and Identity for BOO by Rice Customized version of Displaay's Roobert Regular. New Logo and Identity for BOO by Rice Your browser does not support the video tag. Brand book. Your browser does not support the video tag. Layout system. New Logo and Identity for BOO by Rice Posters. Your browser does not support the video tag. Instagram account. Your browser does not support the video tag. Website.

While I wish there was a slight visual twist somewhere, somehow, beyond the Brutalist approach -- which, in this case, is kept on the light side -- the design system is effective mostly because now it seems like such an acceptable visual language for fashion brands. Perhaps it's a novel approach in Vietnam that isn't as pervasive as in Europe or the U.S.... or a design blog.

New Logo and Identity for BOO by Rice Label/tag system. New Logo and Identity for BOO by Rice New Logo and Identity for BOO by Rice Hang tags. New Logo and Identity for BOO by Rice Bags. New Logo and Identity for BOO by Rice Store sign. New Logo and Identity for BOO by Rice New Logo and Identity for BOO by Rice Products. New Logo and Identity for BOO by Rice New Logo and Identity for BOO by Rice Cap. New Logo and Identity for BOO by Rice Button.

The strength of the logo is demonstrated in how easily it can brand everything on its own, from hang tags to caps to buttons, and being such a small device, it can remain readable even in the smallest of real estate.

Rice created a sub-brand for BOO called BOO LAAB. BOO LAAB is a place for BOO to experiment with new approaches to product making and push themselves into unexpected territories. The BOO LAAB product can be found at BOO stores but also at their own stand alone retail outlets. The BOO LAAB word-mark is constructed using a special AA ligature which mirrors the OO in BOO. Times New Roman is adds some spice to the typographic mix.Rice project page New Logo and Identity for BOO by Rice LAAB logo. New Logo and Identity for BOO by Rice New Logo and Identity for BOO by Rice Hang tags. New Logo and Identity for BOO by Rice Bags. New Logo and Identity for BOO by Rice Labels. New Logo and Identity for BOO by Rice Posters.

The BOO LAAB sub-brand follows the same parameters but in yellow instead of mint green and with the addition of Times New Roman as an extra dose of graphic irreverence (which, eh, it was an interesting idea a decade or more ago but not so much anymore). I wish the "AA" ligature were more exaggerated to match the "OO" as it can almost pass unperceived.

New Logo and Identity for BOO by Rice Store sign. New Logo and Identity for BOO by Rice Store interior.

Overall, despite some expected fashion and identity tropes, this is really well done and gives the brand a sense of maturity without losing the rebellious attitude.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Ry8-P2bELVs/new_logo_and_identity_for_boo_by_rice.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_boo_by_rice.php Mon, 27 Apr 2020 04:59:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_boo_by_rice.php
Categories: News

Spotted: New Logo for The Tabernacle Choir at Temple Square

Fri, 04/24/2020 - 20:49
New Logo for The Tabernacle Choir at Temple Square Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DmiFEMFhhd4/new_logo_for_the_tabernacle_choir_at_temple_square.php https://www.underconsideration.com/brandnew/archives/new_logo_for_the_tabernacle_choir_at_temple_square.php Fri, 24 Apr 2020 10:14:43 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_the_tabernacle_choir_at_temple_square.php
Categories: News

Linked: Stay Home Icon

Fri, 04/24/2020 - 17:49
Stephen Kelleher (of fake Crocs logo fame) offers a universal "Stay Home" icon. This is recycle-symbol-good: functional, simple, and instructional. You can download existing language versions here and an AI template here. Stay Home Icon Visit Link Stephen Kelleher (of fake Crocs logo fame) offers a universal "Stay Home" icon. This is recycle-symbol-good: functional, simple, and instructional. You can download existing language versions here and an AI template here. http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZWxUe7rQhoA/stay_home_icon.php https://www.underconsideration.com/brandnew/archives/stay_home_icon.php Fri, 24 Apr 2020 08:03:28 -0600 https://www.underconsideration.com/brandnew/archives/stay_home_icon.php
Categories: News

Noted: New Logo and Identity for Malecare by Graphéine

Fri, 04/24/2020 - 17:49
(Est. 1998) "Malecare is America's leading men's cancer survivor support and advocacy national nonprofit organization. Malecare, Inc. is a 501(c)(3) nonprofit organization, run by oncologists, psychologists, and social workers. Malecare sets the standard for best practice of patient peer to peer support. We push the “You’ve Got Male” New Logo and Identity for Malecare by Graphéine

(Est. 1998) "Malecare is America's leading men's cancer survivor support and advocacy national nonprofit organization. Malecare, Inc. is a 501(c)(3) nonprofit organization, run by oncologists, psychologists, and social workers. Malecare sets the standard for best practice of patient peer to peer support. We push the limits of technology to create personalized cancer information delivery. We design great projects for communities ignored by commercial and mainstream organizations. Our goal is to help men and their loved ones live longer and happier lives."

Design by
Graphéine (Paris and Lyon, France)

Related links
Graphéine project page

Relevant quote
The logotype previously designed for the association consisted of a typographic wordmark that combined the words “male” and “care” with the letter “L” highlighted in red. The letter subtly hinted at the erectile dysfunction suffered by men with prostate cancer.

Prostate cancer is a painful subject associated with great suffering for patients and their families. Since men with this cancer can often perceive the disease as an attack on their virility, we wanted to create a logo that would allow members to carry the Malecare identity with dignity and without embarrassment about the subject.

The final logotype consists of a geometric wordmark that conveys the idea of care. The rendering is both completely appropriate to the subject and timeless in this treatment. The arrow of the male symbol becomes the letter “a” in “male” as an evocation of a penis and to express the strength and commitment of the fight against cancer, while the circle becomes the “C” from “Care”. In the end, the masculine symbol is entirely hidden inside the new “MaleCare” logo, creating a smart graphic asset while maintaining the brand's readability.

Images (opinion after)

New Logo and Identity for Malecare by Graphéine Logo. New Logo and Identity for Malecare by Graphéine New Logo and Identity for Malecare by Graphéine Logo concept. New Logo and Identity for Malecare by Graphéine Color variations. New Logo and Identity for Malecare by Graphéine Logo construction. New Logo and Identity for Malecare by Graphéine Tagline and photography. New Logo and Identity for Malecare by Graphéine Print publication. New Logo and Identity for Malecare by Graphéine Website. New Logo and Identity for Malecare by Graphéine Twitter account. New Logo and Identity for Malecare by Graphéine Swag. New Logo and Identity for Malecare by Graphéine Tote bags.

Opinion
The old logo was really, really bad… looking like that bug in Adobe Acrobat where sans serif “l”s and “i”s look bolder than the rest of the letters — if you are still afflicted by this problem I found a solution years ago (at least for logos) — but also because it was very unpleasant to look at. It was sort of aggressive and the typography was as default-looking as it gets. Part of the problem is the name, which, to me, sounds like “malware” but even past that personal association, it’s an odd name. The new logo makes the best of it, though, by breaking the name into two lines and embedding a deconstructed male symbol that runs from the “c” to the abstracted “a”. When I first looked at the logo it took me a minute to see it and initially I wasn’t sure if it was intentional but then reading the explanation it was confirmed. Also while reading the explanation, the “a” looking like a penis is not unintentional either — tip of the hat for the U.S. client not shying away from it. I think the logo is great for its hidden meanings and its execution — even the slight offset from the left margin in the bottom line works great to add some sense of motion to it. The applications feel half-finished and I’m guessing it was a matter of the scope of the project being limited to initial ideas and not full execution as the few things shown don’t quite tie together and each on their own could use more hours of refinement. Nonetheless, the organization now has a strong logo to build an identity around and deliver its message.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_KJIAu8xqfE/new_logo_and_identity_for_malecare_by_grapheine.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_malecare_by_grapheine.php Fri, 24 Apr 2020 07:32:39 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_malecare_by_grapheine.php
Categories: News

Reviewed: Friday Likes 325: From Xavi Miranda, Estudio Albino, and .Oddity Studio

Fri, 04/24/2020 - 14:49
A wide variety of styles and clients this week, with work from Sabadell, Guadalajara, and Hong Kong. “From Xavi Miranda, Estudio Albino, and .Oddity Studio” Friday Likes 325

A wide variety of styles and clients this week, with work from Sabadell, Guadalajara, and Hong Kong.

Minyones de Terrassa by Xavi Miranda Minyones de Terrassa by Xavi Miranda

Minyones de Terrassa is a performance group in Barcelona that specializes in human pyramids, which sounds like a made-up thing but, nope, they "occupy a leading position among the more than sixty groupings that currently exist" (emphasis mine) as they state. They ARE pretty amazing (emphasis mine). The identity, designed by Sabadell, Spain-based Xavi Miranda, seems so obvious after he arrived at the result but it's so perfectly clever and an infinitely satisfying typographic interpretation of what the group does. It's the kind of design solution that would need to be included in future editions of A Smile in the Mind. The selected sans serif is perfect with its "M" where its middle point touches the baseline, making it perfect for stacking and it's the one identity where the trend of repeating the same line of text is actually meaningful. Overall, MMMM MMMM MMMM, delicious. See full project

68 Lenguas by Estudio Albino 68 Lenguas by Estudio Albino

68 Lenguas (68 Tongues, as in languages) is an artisanal mezcal from Oaxaca, Mexico, where there about a hundred other artisanal mezcal brands. This one stands out for its logo and packaging designed by Guadalajara, Mexico-based Estudio Albino. I am particularly in love with the logo that references Mixtec art in a unique way by embedding a "68" in the eyes of a human/animal mask. The logo is complemented by a mix of of eccentric typefaces -- that blackletter "68" has me doing the rock and roll hand gesture -- all laid out neatly and with plenty of white space in the label. I would buy this for the paper wrapper alone. See full project

The Drawing Room and St. Regis Bar by .Oddity Studio The Drawing Room & St. Regis Bar by .Oddity Studio

The Drawing Room and the St. Regis Bar are located in the luxury St. Regis hotel in Hong Kong. The identity, designed by local firm .Oddity Studio, establishes an elegant and high-end visual language that creates a unified yet distinct look for each of the two establishments, sharing a penchant for elegant radial lines and geometric motifs and patterns with everything deployed in gold foil stamp over a selection of sumptuous colored cloth covers. There is a design rationalization at the project page but I'm perfectly okay without it and just looking at the result. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/EAibfviBu7I/friday_likes_325.php https://www.underconsideration.com/brandnew/archives/friday_likes_325.php Fri, 24 Apr 2020 05:26:45 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_325.php
Categories: News

Spotted: New Logo for Sweden by Bike by Glauser Creative

Thu, 04/23/2020 - 20:46
New Logo for Sweden by Bike by Glauser Creative Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YwzjT6A3nJE/new_logo_for_sweden_by_bike_by_glauser_creative.php https://www.underconsideration.com/brandnew/archives/new_logo_for_sweden_by_bike_by_glauser_creative.php Thu, 23 Apr 2020 12:08:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_sweden_by_bike_by_glauser_creative.php
Categories: News

Spotted: New Logo and Identity for Zoo Gdańsk by TOFU Studio

Thu, 04/23/2020 - 20:46
New Logo and Identity for Zoo Gdańsk by TOFU Studio Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WgKCsFehg98/new_logo_and_identity_for_zoo_gdansk_by_tofu_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zoo_gdansk_by_tofu_studio.php Thu, 23 Apr 2020 11:58:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zoo_gdansk_by_tofu_studio.php
Categories: News

Noted: New Logo for Thrillist done In-house

Thu, 04/23/2020 - 20:46
(Est. 2004) "Thrillist is an online media website covering food, drink, travel and entertainment. The company was founded in 2004 and is based in New York. In October 2016, Thrillist merged with internet brands The Dodo, NowThis News, and Seeker to form the digital media “License to Thrill” New Logo for Thrillist done In-house

(Est. 2004) "Thrillist is an online media website covering food, drink, travel and entertainment. The company was founded in 2004 and is based in New York. In October 2016, Thrillist merged with internet brands The Dodo, NowThis News, and Seeker to form the digital media holding company Group Nine Media." (Wikipedia)

Design by
Group Nine Media In-house: Creative Director, Cory O’Keefe; Designers, Kyle Earl and Mark Yocca

Related links
Thrillist post
2018 Brand New Spotted post

Relevant quote
Our new logo is an outline -- a window into the fantastic places and hidden spaces we take our readers. We’re here to explore, and we want you to come with us (even if you’re stuck in the house). Let’s get weird and go deeper. Step on into that T and find your next new favorite.

Images (opinion after)

New Logo for Thrillist done In-house Logo. New Logo for Thrillist done In-house In black and small. New Logo for Thrillist done In-house Without stroke -- UNOFFICIAL. Your browser does not support the video tag. Brand video.

Opinion
I’ve been reading/subscribing to Thrillist since it started and it’s been great to see its identity and aesthetic mature over the years. (Here is a very small image of how the website used to look.) The last logo update was rather nice, typesetting the name in a very condensed sans serif but it was rolled out quietly and didn’t last long — less than two years. The new logo is probably the biggest reinvention yet, switching to a lowercase serif that is all kinds of tasty. It operates within the extra bold spiky trend but it also has a 1970s movie poster vibe that moves it past the trend. While I do like the thick stroke and how good it particularly looks black on white and small, I feel like it overshadows (pun semi-intended) the beautiful character shapes as seen in my unofficial dramatization of the logo without stroke. Nonetheless, I can get on board with the stroke. In application, Thrillist is introducing a squiggly, vintage MTV-esque aesthetic that is fairly entertaining. Intrigued to want to see more and, overall, a pretty good fit for Thrillist’s tone of voice and coverage.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/svoOCX_5fQY/new_logo_for_thrillist_1.php https://www.underconsideration.com/brandnew/archives/new_logo_for_thrillist_1.php Wed, 22 Apr 2020 05:29:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_thrillist_1.php
Categories: News

Linked: Sonos Breaks the Glass Ceiling

Thu, 04/23/2020 - 17:46
Sonos has a stunning new sonic identity composed by none other than Philip Glass. 30-second version here and a lovely 3-second version at the link (along with a write-up of the creation of this). [If you can not see a video here view this post on Brand New] Visit Link Sonos has a stunning new sonic identity composed by none other than Philip Glass. 30-second version here and a lovely 3-second version at the link (along with a write-up of the creation of this). http://feedproxy.google.com/~r/ucllc/brandnew/~3/K9qdIAOdHSw/sonos_breaks_the_glass_ceiling.php https://www.underconsideration.com/brandnew/archives/sonos_breaks_the_glass_ceiling.php Thu, 23 Apr 2020 07:55:27 -0600 https://www.underconsideration.com/brandnew/archives/sonos_breaks_the_glass_ceiling.php
Categories: News

Noted: New Logo and Identity for London Shuffle Club by A New Kind of Kick

Thu, 04/23/2020 - 17:46
(Est. 2016) "London Shuffle Club is the UK's first shuffleboard club has arrived, bang in the heart of Shoreditch. You'll find six indoor lanes plus an amazing outdoor shuffleboard terrace with two rain-proof lanes and its very own Airstream cocktail bar. And everyone knows that “Shuffle or Nothing” New Logo and Identity for London Shuffle Club by A New Kind of Kick

(Est. 2016) "London Shuffle Club is the UK's first shuffleboard club has arrived, bang in the heart of Shoreditch. You'll find six indoor lanes plus an amazing outdoor shuffleboard terrace with two rain-proof lanes and its very own Airstream cocktail bar. And everyone knows that no game should be played without a drink on the side. Sowe serve up the best cocktails, craft beers, and hand-made pizzas for your enjoyment while you play. Shuffle along now and try your hand at London's newest gaming craze for the ultimate, fun get together."

Design by
A New Kind Of Kick (London, UK)

Related links
A New Kind Of Kick project page

Relevant quote
As the UK’s first dedicated Shuffle venue the game requires a little explanation and education, therefore personality was key when translating to the brand. ‘For Fun, For Glory’ takes a unique playful stab at our crazy competitive nature. This is translated to a graphic language which is bold, playful and also a little bit crazy at times.

Images (opinion after)

New Logo and Identity for London Shuffle Club by A New Kind of Kick Logo. New Logo and Identity for London Shuffle Club by A New Kind of Kick Color variations. Your browser does not support the video tag. Various identity assets. Your browser does not support the video tag. Pattern. Your browser does not support the video tag.Your browser does not support the video tag. Illustrations. Your browser does not support the video tag. Website. Your browser does not support the video tag. Instagram stories. New Logo and Identity for London Shuffle Club by A New Kind of Kick Posters. New Logo and Identity for London Shuffle Club by A New Kind of Kick Mural. New Logo and Identity for London Shuffle Club by A New Kind of Kick Menu. New Logo and Identity for London Shuffle Club by A New Kind of Kick Staff t-shirt. New Logo and Identity for London Shuffle Club by A New Kind of Kick New Logo and Identity for London Shuffle Club by A New Kind of Kick New Logo and Identity for London Shuffle Club by A New Kind of Kick New Logo and Identity for London Shuffle Club by A New Kind of Kick New Logo and Identity for London Shuffle Club by A New Kind of Kick New Logo and Identity for London Shuffle Club by A New Kind of Kick Interiors.

Opinion
The old logo wasn’t great but it wasn’t too bad either; just a bad combination of fonts and odd letterspacing. The new logo is a major improvement with the two-line “LONDON SHUFFLE” typesetting that yields a full-justified block of text that’s very pleasing — there are a couple of spots where the letters could have aligned even more perfectly across the two lines but the overall effect is well achieved. The 1980s-esque “Club” makes for a good contrast but the actual lettering or font is very wonky and the thick black blobs in the loops of the “l” and “b” are distracting. It reminds me of the 305 Fitness logo from a few months ago but with less finesse. Still, it establishes a kind of loose, Friday-happy-hour mood for the place. The logo is accompanied by a number of elements that don’t quite belong together — from the geometric patterns to the faceless people illustrations to the shuffleboard disc/stick monogram — but, one way or another, mostly aided by the unifying color palette, both in digital and interior applications, that in the end they come together to form a convincing, good-time-y whole. Perhaps I’m swayed by images of people out on the town having fun, together, but, overall, I like this.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-HMKslSGUHM/new_logo_and_identity_for_london_shuffle_club_by_a_new_kind_of_kick.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_london_shuffle_club_by_a_new_kind_of_kick.php Thu, 23 Apr 2020 05:19:40 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_london_shuffle_club_by_a_new_kind_of_kick.php
Categories: News

Reviewed: New Logo and Identity for Skyeng by Shuka

Thu, 04/23/2020 - 14:46
Established in 2010, Skyeng is an online English language school that contracts over 11,000 teachers to help people in Russia and Eastern Europe learn the language through short, engaging lessons. It sounds a little like Duolingo but with an actual person teaching you in real “The Fast and the Forward” New Logo and Identity for Skyeng by Shuka

Established in 2010, Skyeng is an online English language school that contracts over 11,000 teachers to help people in Russia and Eastern Europe learn the language through short, engaging lessons. It sounds a little like Duolingo but with an actual person teaching you in real time instead of a green owl. As the largest online language school in Eastern Europe with almost 100,000 students, Skyeng is listed among the top 20 "RuNet" (Russian Internet) companies by Forbes. Recently, Skyeng introduced a new identity designed by Moscow, Russia-based Shuka.

It's easy to start studying when you know what it's for. "What it's for" is the goal, and the movement towards it is best represented by a triangle. It's both an arrow pointing the way, an icon of the "play" button, and an acceleration itself. The path is a line: who knows which tracery the route's gonna turn, but no doubt the road will not be boring.

Why two arrows? Why not three? We study when we simultaneously turn on cognitive and sensory neural groups: when we hear (sensory) and think (cognitive); read (sensory) and remember (cognitive); look (sensory) and analyze (cognitive). Connecting the neurons of these two groups is development, and development is acceleration.

Skyeng is attentive to the goal of your studying, it does everything to carry you there: cling to it like a wagon. Godspeed and fast forward.Shuka provided text New Logo and Identity for Skyeng by Shuka Logo. New Logo and Identity for Skyeng by Shuka Icon. Your browser does not support the video tag. Icon construction. Your browser does not support the video tag. Icon animation.

The old logo was typeset in one of my archnemesis fonts, Museo Slab, so my predisposition to dislike it is off the charts and I do dislike it but as my older kid likes to say, "That sounds like a you problem", which I accept because there was nothing really wrong with the old logo... other than using Museo Slab. The new logo introduces a fast-forward icon that becomes more interesting thanks to its transparency and blurred effect -- it has been a while since we've seen a logo with a blur -- and while I get the fast-forward metaphor my brain keeps linking the logo to a streaming service more than a language school and it's hard to see the common icon as an ownable graphic device. Still, I really like the blur effect and how it adds depth to the icon. The new wordmark is a valiant evolution of Museo Slab, keeping the off-kilter slabs; I don't think I'm a fan either but there is a good bone structure to it -- the combination of the seldom slabs and wide letterspacing doesn't fully convince me. In the end, anything is better than Museo Slab on its own and this definitely feels more polished.

The past seems monochrome. But the future can be whatever you want. The colorful palette of the design system is a promise of a future in which the student has already achieved the goal.

The logo inherits the two-part nature of the previous Skyeng inscription. In the old logo, it was expressed by the contrast of the thickness of the component parts of the word. In the new logo, the arrows are in charge of that -- the left one is always blue. Thus, Sky is a static element of the logo's morphology, while products and brands are variable, each painted in a unique corporate color, and each has a contrasting background color.Shuka provided text New Logo and Identity for Skyeng by Shuka Icon in different colors. The font "Shuka" drew for Skyeng borrows and develops the recognizable features of the previous logo. Serifs pick up and strengthen the idea of acceleration. It's located all on one side, and though it's called slab-squared, but when the letters with such serifs form wordmark, it almost feels like it's ready to soar.Shuka provided text New Logo and Identity for Skyeng by Shuka Custom typeface. Your browser does not support the video tag. Sub-brands.

The extra colorful icon combinations can be a little jarring but they certainly add liveliness to the brand. The wordmark is extended into a custom typeface and the more I see it, the more I could do without the slabs but I can understand why they are there so I'll leave that alone now.

Skyeng aims to make education more attractive than TV series and competes for the time that customers spend on social networks. Each social network has an Emoji, and now Skyeng does too. It is soft, energetic and attractive as caramels. It is as if sunlight passes through them and reveals a plastic effect that is common with other elements of identity.Shuka provided text New Logo and Identity for Skyeng by Shuka New Logo and Identity for Skyeng by Shuka Emoji.

A set of custom emojis extend the transparent/blurriness effect and they are lots of fun, especially with the brand's blue key color as the accent for the faces. The custom emojis haven't quite made it to Skyeng's website and they don't appear again in the renders/applications below, which is sad because they are enjoyable and a cool extension of the visual cues established by the icon.

New Logo and Identity for Skyeng by Shuka Your browser does not support the video tag. New Logo and Identity for Skyeng by Shuka Stickers, digital. New Logo and Identity for Skyeng by Shuka Stickers, actual. Lines complete the typographic assemblies. Zigzags and loops are drawings of rapid movement, a trace of a personal studying trajectory. The main point is strongly emphasized, and the secondary is foggy.Shuka provided text Your browser does not support the video tag. Line effect. New Logo and Identity for Skyeng by Shuka New Logo and Identity for Skyeng by Shuka New Logo and Identity for Skyeng by Shuka New Logo and Identity for Skyeng by Shuka Messaging.

In application, the visual language consists of "stickers", which is an approach we've seen some of recently, but here we have the added visual twist of the transparency and blur effect when the stickers overlay, which becomes more interesting in combination with the funky sticker shapes. Another element is a squiggly line that runs across headlines and blurs the type in different places. It's a cool effect as well and it creates a light, fuzzy feeling in the communications that, along with the color palette, feels like cotton candy visualized in typography.

New Logo and Identity for Skyeng by Shuka Posters.

Not much else in other kinds of applications but I guess since this is a purely online platform there don't need to be that many other applications. Overall, I feel like there is a lack of cohesiveness from logo to visual language despite the recurring transparency and blur effects and I think it might have to do mostly with the wordmark and custom type that don't really feel integrated with the softer elements but there is definitely a sense of optimism about the whole thing and seems like a fun platform to learn the language.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/KHXFMQt2PPI/new_logo_and_identity_for_skyeng_by_shuka.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_skyeng_by_shuka.php Thu, 23 Apr 2020 04:37:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_skyeng_by_shuka.php
Categories: News

Spotted: New Logo and Identity for Matstreif by Scandinavian Design Group

Wed, 04/22/2020 - 20:45
New Logo and Identity for Matstreif by Scandinavian Design Group Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/voyFJHf5NNk/new_logo_and_identity_for_matstreif_by_scandinavian_design_group.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_matstreif_by_scandinavian_design_group.php Wed, 22 Apr 2020 10:58:07 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_matstreif_by_scandinavian_design_group.php
Categories: News

Spotted: New Logo for Sioux Falls

Wed, 04/22/2020 - 20:45
New Logo for Sioux Falls Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/UGUEwBoeWDs/new_logo_for_sioux_falls.php https://www.underconsideration.com/brandnew/archives/new_logo_for_sioux_falls.php Wed, 22 Apr 2020 10:49:17 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_sioux_falls.php
Categories: News

Linked: Oh, the Humanity

Wed, 04/22/2020 - 17:45
Matteo Roversi of Milan, Italy-based Imille offers a logo for humanity that revolves around an "eight-pointed asterisk, a graphic sign that has the function of connecting opposite ends" and is "enclosed in two square brackets, which represent the union of humanity". Oh, the Humanity Visit Link Matteo Roversi of Milan, Italy-based Imille offers a logo for humanity that revolves around an "eight-pointed asterisk, a graphic sign that has the function of connecting opposite ends" and is "enclosed in two square brackets, which represent the union of humanity". http://feedproxy.google.com/~r/ucllc/brandnew/~3/-cNy7X2iHP0/oh_the_humanity.php https://www.underconsideration.com/brandnew/archives/oh_the_humanity.php Wed, 22 Apr 2020 07:41:18 -0600 https://www.underconsideration.com/brandnew/archives/oh_the_humanity.php
Categories: News

Noted: New Logo for Thrillist

Wed, 04/22/2020 - 17:45
(Est. 2004) "Thrillist is an online media website covering food, drink, travel and entertainment. The company was founded in 2004 and is based in New York. In October 2016, Thrillist merged with internet brands The Dodo, NowThis News, and Seeker to form the digital media “License to Thrill” New Logo for Thrillist

(Est. 2004) "Thrillist is an online media website covering food, drink, travel and entertainment. The company was founded in 2004 and is based in New York. In October 2016, Thrillist merged with internet brands The Dodo, NowThis News, and Seeker to form the digital media holding company Group Nine Media." (Wikipedia)

Design by
N/A

Related links
Thrillist post
2018 Brand New Spotted post

Relevant quote
Our new logo is an outline -- a window into the fantastic places and hidden spaces we take our readers. We’re here to explore, and we want you to come with us (even if you’re stuck in the house). Let’s get weird and go deeper. Step on into that T and find your next new favorite.

Images (opinion after)

New Logo for Thrillist Logo. New Logo for Thrillist In black and small. New Logo for Thrillist Without stroke -- UNOFFICIAL. Your browser does not support the video tag. Brand video.

Opinion
I’ve been reading/subscribing to Thrillist since it started and it’s been great to see its identity and aesthetic mature over the years. (Here is a very small image of how the website used to look.) The last logo update was rather nice, typesetting the name in a very condensed sans serif but it was rolled out quietly and didn’t last long — less than two years. The new logo is probably the biggest reinvention yet, switching to a lowercase serif that is all kinds of tasty. It operates within the extra bold spiky trend but it also has a 1970s movie poster vibe that moves it past the trend. While I do like the thick stroke and how good it particularly looks black on white and small, I feel like it overshadows (pun semi-intended) the beautiful character shapes as seen in my unofficial dramatization of the logo without stroke. Nonetheless, I can get on board with the stroke. In application, Thrillist is introducing a squiggly, vintage MTV-esque aesthetic that is fairly entertaining. Intrigued to want to see more and, overall, a pretty good fit for Thrillist’s tone of voice and coverage.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/svoOCX_5fQY/new_logo_for_thrillist_1.php https://www.underconsideration.com/brandnew/archives/new_logo_for_thrillist_1.php Wed, 22 Apr 2020 05:29:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_thrillist_1.php
Categories: News

Reviewed: New Logo and Identity for Leietheater by DIFT

Wed, 04/22/2020 - 14:45
Opened in 2019, Leietheater is a cultural center in Deinze, Belgium, that hosts a variety of events: theater, music, movies, readings, dance, comedy, and even things under a "circus" category. The theater's main hall seats 450 people while a smaller one seats 150 and in “The Shapes Must Go On” New Logo and Identity for Leietheater by DIFT

Opened in 2019, Leietheater is a cultural center in Deinze, Belgium, that hosts a variety of events: theater, music, movies, readings, dance, comedy, and even things under a "circus" category. The theater's main hall seats 450 people while a smaller one seats 150 and in addition there are multiple multi-purpose rooms that are accessible to other organizations. The building opened in September of last year -- after a process that began in 2011 with a call for architecture proposals -- and introduced a new identity designed by Ghent, Belgium-based DIFT.

Our concept brought together several layers, starting with the idea that a new centre is a blank page. That's why we choose to start off with a grid on which everyone could make their own branding of Leietheater.DIFT project page New Logo and Identity for Leietheater by DIFT Logo. The tagline reads "Together we make art".

The logo on its own and in its primary configuration (above) is not much to look at or get excited by but it's a very good foundation for the flexibility and playfulness it has in application. Part of what makes the logo and its flexibility work is how neatly the capital "L" and capital "T" fall in the corners of the expandable grid element, framing whatever appears within it and allowing the two words to snap to any of the four corners. When the logo is on its own, the tagline sits quite well in what otherwise would be very awkward empty space. So it's not super exciting but it's certainly effective.

Your browser does not support the video tag. Logo flexibility. Your browser does not support the video tag. Logo with shapes that "refer to the architecture and surroundings of the building". New Logo and Identity for Leietheater by DIFT 2019 - 20 season brochure, blank. New Logo and Identity for Leietheater by DIFT Brochure, sticker sheet. New Logo and Identity for Leietheater by DIFT New Logo and Identity for Leietheater by DIFT Brochure, adorned.

What got my attention about the project were these funky shapes and how they are freely applied in weird ways. The only literal shape is the wide orange step-like figure that reflects the silhouette of the new building but other than that, the rest are squiggles, egg-shaped thingies, and flat boomerang-like bits and pieces. They are meant to refer the "surroundings of the building" but I gladly also accept that they are simply fun. The shapes come alive in the season brochure that comes with a sheet of stickers that allows patrons to customize their own covers. It's charming and it sends a subtle, romantic and philosophical message that this new center is for them.

New Logo and Identity for Leietheater by DIFT Icon set. New Logo and Identity for Leietheater by DIFT Some of the icons in action in the brochure.

The shapes also come together into icons for each of the event categories and while they are not perfect they make up for it in personality.

New Logo and Identity for Leietheater by DIFT Website. [We] asked Deinze's citizens to play with these shapes - be it on a human scale. That gave them the opportunity to experience the brand even before the centre opened.DIFT project page New Logo and Identity for Leietheater by DIFT New Logo and Identity for Leietheater by DIFT New Logo and Identity for Leietheater by DIFT Shapes as sculptures. New Logo and Identity for Leietheater by DIFT Shapes as benches.

As if I didn't like the shapes enough already, this application is all kinds of pleasing. It's something that we would usually see as a render and that is never actually made so it's wonderful to see the shapes built for humans and getting climbed on, stepped on, and sat on.

New Logo and Identity for Leietheater by DIFT Bathroom signs. New Logo and Identity for Leietheater by DIFT Tote bags.

Overall, this isn't the most sophisticated identity but there is something infinitely charming in its simplicity and lack of over-designing that is a perfect fit for a cultural center in a small city with events that fall under a circus category.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/I4glOEjcF6A/new_logo_and_identity_for_leietheater_by_dift.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_leietheater_by_dift.php Wed, 22 Apr 2020 04:40:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_leietheater_by_dift.php
Categories: News

Spotted: New Logo for ICQ

Tue, 04/21/2020 - 20:45
New Logo for ICQ Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BQ3HqloxP0c/new_logo_for_icq.php https://www.underconsideration.com/brandnew/archives/new_logo_for_icq.php Tue, 21 Apr 2020 12:13:44 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_icq.php
Categories: News

Spotted: New Logo and Identity for Modern People by Merkitys

Tue, 04/21/2020 - 20:45
New Logo and Identity for Modern People by Merkitys Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/zXRkVoyI_4Y/new_logo_and_identity_for_modern_people_by_merkitys.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_modern_people_by_merkitys.php Tue, 21 Apr 2020 12:04:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_modern_people_by_merkitys.php
Categories: News

Linked: 60-minute Makeovers

Tue, 04/21/2020 - 17:45
Manchester, UK-based Truth Creative has an ongoing series of rebrands for well-known brands done for fun and in 60 minutes(ish). Most of them definitely show they took 60 minutes but as a literal training exercise of the design muscle I think there is some value 60-minute Makeovers Visit Link Manchester, UK-based Truth Creative has an ongoing series of rebrands for well-known brands done for fun and in 60 minutes(ish). Most of them definitely show they took 60 minutes but as a literal training exercise of the design muscle I think there is some value to it. http://feedproxy.google.com/~r/ucllc/brandnew/~3/kRKd708goL0/60-minute_makeovers.php https://www.underconsideration.com/brandnew/archives/60-minute_makeovers.php Tue, 21 Apr 2020 07:48:48 -0600 https://www.underconsideration.com/brandnew/archives/60-minute_makeovers.php
Categories: News

Noted: New Logo and Identity for Warsaw Ghetto Museum by Redkroft

Tue, 04/21/2020 - 17:45
(Est. 2017; opening 2023) "The Warsaw Ghetto Museum is a history museum in Warsaw, Poland, currently under construction. It will open in 2023, on the 80th anniversary commemoration of the Warsaw Ghetto Uprising. The museum will be located in the buildings of the former Bersohn “Torn” New Logo and Identity for Warsaw Ghetto Museum by Redkroft

(Est. 2017; opening 2023) "The Warsaw Ghetto Museum is a history museum in Warsaw, Poland, currently under construction. It will open in 2023, on the 80th anniversary commemoration of the Warsaw Ghetto Uprising. The museum will be located in the buildings of the former Bersohn and Bauman Children's Hospital in Warsaw at 51 Śliska Street and 60 Sienna Street. On October 19, 2018 Museum director, Polish-Jewish historian Albert Stankowski received a key to the property from a government official and signed a long-term lease during a ceremony at the future museum site. Its chief historian is Daniel Blatman." (Wikipedia)

Design by
Redkroft (Warsaw, Poland)

Related links
Redkroft project page

Relevant quote
We based the concept on the idea of tearing, as nearly a third of Warsaw residents were separated from the rest and imprisoned in the Ghetto. To emphasize the dramatic nature of these events, we split the capital’s name in the logo into two, which is supposed to rise a natural objection.

One-third of the capital's residents were brutally separated from the rest. Part of the whole was torn off. We want the Museum identity to make this clear. We want people to think: this shouldn't be like that; it's wrong; it's a whole and should be together.

The tearing is visible in all materials - posters, bags, leaflets, documents, business cards and more. This method, in an exceptionally aesthetic and thematically coherent way, guarantees transparency even with a large amount of content.

Images (opinion after)

New Logo and Identity for Warsaw Ghetto Museum by Redkroft Logo in Polish and English. New Logo and Identity for Warsaw Ghetto Museum by Redkroft Short and long form logo variations. New Logo and Identity for Warsaw Ghetto Museum by Redkroft Stationery. New Logo and Identity for Warsaw Ghetto Museum by Redkroft Business cards. New Logo and Identity for Warsaw Ghetto Museum by Redkroft Envelope. New Logo and Identity for Warsaw Ghetto Museum by Redkroft Pencils. New Logo and Identity for Warsaw Ghetto Museum by Redkroft Tickets. New Logo and Identity for Warsaw Ghetto Museum by Redkroft Lanyards. New Logo and Identity for Warsaw Ghetto Museum by Redkroft Various applications. New Logo and Identity for Warsaw Ghetto Museum by Redkroft Exhibit posters. New Logo and Identity for Warsaw Ghetto Museum by Redkroft New Logo and Identity for Warsaw Ghetto Museum by Redkroft New Logo and Identity for Warsaw Ghetto Museum by Redkroft New Logo and Identity for Warsaw Ghetto Museum by Redkroft Out of home advertising. New Logo and Identity for Warsaw Ghetto Museum by Redkroft New Logo and Identity for Warsaw Ghetto Museum by Redkroft Signage renders/ideas (as this isn't the actual building of the museum).

Opinion
The logo for the new museum is, at first glance, the most straightforward of solutions possible: a long string of words typeset in a sans serif. For most people, though, the extra space in the word “Warsaw” will demand a double take. The concept behind it, that the ghetto literally divided and tore the city, is as good as it gets but I think the execution is too subtle. When you are looking at the logo on its own, sure, it’s fairly evident but when seeing it application in posters, with a whole lot of other text around it, it’s very hard to see it. I’m all for subtlety and I do like the approach but I think something more overt would have benefitted the logo. In application, a torn paper effect is used in posters and advertising while, in theory, institutional materials will be torn — we will have to wait until 2023 to see if this actually implemented and if it does I preemptively offer a chapeau. One thing I like about the identity is the condensed, sharp serif used which, intentional or not, is a little uncomfortable and gives a sensation of tightness and harshness that, for worse than better this time, is appropriate to the subject. I would question the use of that blue but it could possibly be justified as being the blue in Israel’s flag, maybe. Overall, this has the right start and with almost three years to plan and develop could evolve into something quite good. Handling a subject as delicate as this is no easy task and the resulting identity manages to do it thoughtfully and with just the right amount of thought provocation.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/V0Dph2Nr0bk/new_logo_and_identity_for_warsaw_ghetto_museum_by_redkroft.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_warsaw_ghetto_museum_by_redkroft.php Tue, 21 Apr 2020 05:41:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_warsaw_ghetto_museum_by_redkroft.php
Categories: News

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