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Updated: 2 hours 25 min ago

Spotted: New Logo for National Federation of State High School Associations

Fri, 07/19/2019 - 20:27
New Logo for National Federation of State High School Associations Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VTsmi6D_Cd8/new_logo_for_national_federation_of_state_high_school_associations.php https://www.underconsideration.com/brandnew/archives/new_logo_for_national_federation_of_state_high_school_associations.php Fri, 19 Jul 2019 12:15:40 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_national_federation_of_state_high_school_associations.php
Categories: News

Linked: Claw Each Other's Eyes Out

Fri, 07/19/2019 - 17:27
To be honest I'm not sure what the lawsuits are about but Nike and Toronto Raptors' NBA Finals MVP, Kawhi Leonard, are arguing about who gets credit for the origin of the "Claw" logo. If I were them I would fight to NOT be credited Claw Each Other's Eyes Out Visit Link To be honest I'm not sure what the lawsuits are about but Nike and Toronto Raptors' NBA Finals MVP, Kawhi Leonard, are arguing about who gets credit for the origin of the "Claw" logo. If I were them I would fight to NOT be credited or associated with either atrocity. http://feedproxy.google.com/~r/ucllc/brandnew/~3/igB7QXz3I7Q/claw_each_others_eyes_out.php https://www.underconsideration.com/brandnew/archives/claw_each_others_eyes_out.php Fri, 19 Jul 2019 08:22:15 -0600 https://www.underconsideration.com/brandnew/archives/claw_each_others_eyes_out.php
Categories: News

Noted: New Logo and Identity for Whiddon by THERE

Fri, 07/19/2019 - 17:27
(Est. 1947) "Whiddon has been providing exceptional care to older Australians across regional, rural and remote NSW and QLD for more than 70 years. From our philanthropic beginnings, we have grown into a large not-for-profit organisation with more than 2,300 customers and over 2,000 people. “Handled With Care” New Logo and Identity for Whiddon by THERE

(Est. 1947) "Whiddon has been providing exceptional care to older Australians across regional, rural and remote NSW and QLD for more than 70 years. From our philanthropic beginnings, we have grown into a large not-for-profit organisation with more than 2,300 customers and over 2,000 people. We're an award-winning aged care provider with residential care, community care and retirement villages across New South Wales and Queensland."

Design by
THERE (Sydney, Australia)

Related links
N/A

Relevant quote
But with a name that lacked relevance, and an uninspiring brand that failed to connect with its audience, it was a brand in need of help. After an internal re-alignment and refreshed strategic focus, we worked closely with Whiddon team on refining their brand platform and all aspects of their brand look and feel.

Through an emotive mix of colour, illustration and language we brought both the customer promise and these unique programs to life in a warm, personable and approachable way, embodying the creativity, joy and connection that Whiddon delivers to their clients. Four key shapes that depict love, support, understanding and companionship are literally at the heart of all creative.

Images (opinion after)

New Logo and Identity for Whiddon by THERE Logo. New Logo and Identity for Whiddon by THERE Logo with the four key illustration shapes of "love, support, understanding and companionship". New Logo and Identity for Whiddon by THERE Guidelines. New Logo and Identity for Whiddon by THERE Various materials. New Logo and Identity for Whiddon by THERE Folder. New Logo and Identity for Whiddon by THERE Posters. New Logo and Identity for Whiddon by THERE Online presence. New Logo and Identity for Whiddon by THERE Uniform. New Logo and Identity for Whiddon by THERE Mugs. New Logo and Identity for Whiddon by THERE New Logo and Identity for Whiddon by THERE Various applications. Brand video.

Opinion
The old logo was like the sister company of Black Mirror’s San Junipero, with a slightly evil winged tinge that was probably designed with all good intentions but it just looked creepy. The new logo is a much friendlier, warmer, fuzzier logo in a fusion of script and sans serif that, even though my instinct is to question it, I kind of like. Even the “Wh” ligature I’m kind of, like, “yeah, work it”. The supporting graphics of a hand, heart, speech bubble, and mug are charming visually and appropriate sentimentally. Their style extends nicely into fuller applications that give the organization a warm personality. The color palette is quite pleasant and nicely restrained. The applications have a good liveliness to them with the overlaying of wobbly shapes, illustrations, photography, and colorful backdrops all with well executed typography. Overall, this is a great identity and makes this aged care provider feel more authentic and caring than most, who usually have a hospital-meets-Holiday-Inn vibe that can be somewhat depressing.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/UJQxcH8OBsk/new_logo_and_identity_for_whiddon_by_there.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_whiddon_by_there.php Fri, 19 Jul 2019 05:43:33 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_whiddon_by_there.php
Categories: News

Reviewed: Friday Likes 293: From TM, studio NUR, and Mundial

Fri, 07/19/2019 - 14:27
A minimalist-ish and fun-ish range of projects this week, with work from London, Budapest, and Montevideo. “From TM, studio NUR, and Mundial” Friday Likes 293

A minimalist-ish and fun-ish range of projects this week, with work from London, Budapest, and Montevideo.

Gruff by TM Gruff by TM

Gruff is an architecture firm in London, UK, with a wide practice in retail, residential, and commercial projects. (Their work is pretty nice.) The new identity, designed by local firm TM, revolves around a great wordmark with a clever -- and, to my eyes, previously unseen -- treatment of "ru" where the "u" is the "r" rotated. This makes the "r" and the "u" appear very condensed next to the other letters but when you look at it more like a ligature, the "ru" pair has a similar width to the "g" and the actual "ff" ligature. The trick is obviously better when there is something that divides the "r" from the "u", whether it's the pattern on the business cards or the green band in the project packet but even on its own I find it highly satisfying. The applications are great too, with the gray, white, and green color palette all working to accentuate and highlight the logo. See full project

Freyja by studio NUR Freyja by Eszter Laki and Réka Imre

Freyja is a croissanterie in Budapest, Hungary, that makes some decadent-looking croissants and then fills them with sweet and savory options. Designed by local firm Studio NUR, the identity is very straightforward with a lot of white space and a limited color palette of jade green and white with the logo on things... but, folks, the logo is a cute boat made from a croissant and I'm dying. It brought a smile to my face when I saw it. It's a simple, charming idea and it's complemented with a cool wordmark that follows the hard-angle construction of the icon (at least the "A" does). I kind of wish the identity were a little bit "louder" with a bigger logo, bigger colors, and overall bigger presence, but I can appreciate the peace and calmness they went with. As a bonus, there is a large illustration where everything depicted in it is made of croissants. Insert crying-laughing emoji here. See full project

Rosa by Mundial Rosa by Mundial

Rosa is a pizzeria in Montevideo, Uruguay, slinging "slow-fermenting dough pizzas cooked in a wood-fired oven" pies. The name, aside from translating to rose, the flower, also translates to pink in Spanish and this is the pink-est pizza place identity you are most likely to see. Designed by local firm, Mundial, the identity revolves around a very quirky flared serif full of personality that looks great everywhere, from pizza boxes to hats to facade. Unrelated to the logo but fun in their own right are a set of illustrations of a man with a rose and a woman with a pizza and if human relations were as simple as that -- not focusing on the genders but the gesture of rose + pizza = life -- we would all be better off in this world. Also if we used more fun fonts. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/J95lWaAQ0Sg/friday_likes_293.php https://www.underconsideration.com/brandnew/archives/friday_likes_293.php Fri, 19 Jul 2019 05:10:51 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_293.php
Categories: News

Spotted: New Logo for Hillrom

Thu, 07/18/2019 - 20:27
New Logo for Hillrom Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WwHzS2dFPzc/new_logo_for_hillrom.php https://www.underconsideration.com/brandnew/archives/new_logo_for_hillrom.php Thu, 18 Jul 2019 12:59:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_hillrom.php
Categories: News

Spotted: New Name and Logo for Acoustic

Thu, 07/18/2019 - 20:27
New Name and Logo for Acoustic Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/XiJHWCa7S_8/new_name_and_logo_for_acoustic.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_acoustic.php Thu, 18 Jul 2019 12:34:36 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_acoustic.php
Categories: News

Announced: New Way to Browse: On This Day

Thu, 07/18/2019 - 17:26
We have a new, complementary way of enjoying Brand New: On This Day, where you can browse what we posted on this day in the past 13 years. There are no archives of each day, so you have to experience it in the moment. I “Relive 13 Years of Brand New”  On This Day

We have a new, complementary way of enjoying Brand New: On This Day, where you can browse what we posted on this day in the past 13 years.

There are no archives of each day, so you have to experience it in the moment. I am not really sure how this works across major time zone changes (like maybe in Australia it will be one day behind) but I guess if you check it every day at the same time it will be new content.

There is a nice iOS icon so that you can save the URL to your iPhone/iPad home screen.

Bug reports or feature requests welcome. This doesn't have a lot of technological bells and whistles other than some archaic MovableType functions, so don't expect magic.

Lastly, credit where credit is due: Holla to Bryony who came up with the idea of doing this for Brand New.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/p_e0Yogt_Ag/new_way_to_browse_on_this_day.php https://www.underconsideration.com/brandnew/archives/new_way_to_browse_on_this_day.php Thu, 18 Jul 2019 09:02:06 -0600 https://www.underconsideration.com/brandnew/archives/new_way_to_browse_on_this_day.php
Categories: News

Linked: Top City Brands for Business

Thu, 07/18/2019 - 17:26
This probably doesn't reveal anything we didn't assume already but if you needed a ranking of "which cities around the world have built the strongest brands to attract businesses and investors", Saffron's City Brand Barometer 2019 has one. NYC FTW. Top City Brands for Business Visit Link This probably doesn't reveal anything we didn't assume already but if you needed a ranking of "which cities around the world have built the strongest brands to attract businesses and investors", Saffron's City Brand Barometer 2019 has one. NYC FTW. http://feedproxy.google.com/~r/ucllc/brandnew/~3/IW4rnk4brtU/top_city_brands_for_business.php https://www.underconsideration.com/brandnew/archives/top_city_brands_for_business.php Thu, 18 Jul 2019 06:06:33 -0600 https://www.underconsideration.com/brandnew/archives/top_city_brands_for_business.php
Categories: News

Noted: New Logo and Identity for The Danes New York by Young & Laramore

Thu, 07/18/2019 - 17:26
(Est. 1994) "The Danes New York is a collection of elegant evening and day wear designed and crafted in New York. The lines of the clothing are minimal and softly structured, sewn from luxurious fabrics from France, Italy and Switzerland in a broad array of “Switching Lanes” New Logo and Identity for The Danes New York by Young & Laramore

(Est. 1994) "The Danes New York is a collection of elegant evening and day wear designed and crafted in New York. The lines of the clothing are minimal and softly structured, sewn from luxurious fabrics from France, Italy and Switzerland in a broad array of colors. The Danes believe that clothing, at its best, is a means of making women feel beautiful, comfortable and strong."

Design by
Young & Laramore (Indianapolis, IN)

Related links
Young & Laramore project page

Relevant quote
We breathed new life into The Danes by putting Robert’s artistry at the heart of the label. The 45° diagonal line in the new logo pays homage to his bias-cut designs, while a new website and coordinating social campaign display the exquisite detailing of his gowns alongside quotes and behind-the-scenes photography that highlight his process and philosophy.

Images (opinion after)

New Logo and Identity for The Danes New York by Young & Laramore Logo. Your browser does not support the video tag. Color variations and animation. New Logo and Identity for The Danes New York by Young & Laramore Social media images. New Logo and Identity for The Danes New York by Young & Laramore Business cards. New Logo and Identity for The Danes New York by Young & Laramore Hangtag. New Logo and Identity for The Danes New York by Young & Laramore Shopping bag.

Opinion
The old logo was quite something… lowercase, extreme italic, and extra loose. No thank you. It did have a certain 1980s fashion vibe but, yeah, no. The new logo references the diagonal cuts often used by The Danes by anchoring a visible hard angle on the “N”. It’s striking, that’s for sure, and there is an intriguing balance achieved through the character length in each line and where the line falls in each place on the monospaced letters. The logo animation adds a sliver of an edge in attitude to the logo, making it look more “aggressive” but not in an intimidating, overpowering way. The applications are alright… there is some potential in there with the diagonal but it doesn’t seem fully resolved or realized yet. The social media images get a little corny with the gradient overlay but, again, there is something there. Overall, this now looks like a modern-day fashion house in New York, nothing more, nothing less and that’s not a bad thing.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/iz2m19LvtIk/new_logo_and_identity_for_the_danes_new_york_by_young_and_laramore.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_danes_new_york_by_young_and_laramore.php Thu, 18 Jul 2019 06:01:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_danes_new_york_by_young_and_laramore.php
Categories: News

Reviewed: New Logo and Identity for Minderoo Foundation by Re

Thu, 07/18/2019 - 14:26
Established in 2001 by Andrew and Nicola Forrest, Minderoo Foundation is an independent, forward-thinking, philanthropic organization in Australia, and one of the country's largest with AUD$1.5 billion committed to various issues that range from achieving indigenous parity to abolishing modern slavery to eliminating cancer. "Minderoo", “Badges of Honor” New Logo and Identity for Minderoo Foundation by Re

Established in 2001 by Andrew and Nicola Forrest, Minderoo Foundation is an independent, forward-thinking, philanthropic organization in Australia, and one of the country's largest with AUD$1.5 billion committed to various issues that range from achieving indigenous parity to abolishing modern slavery to eliminating cancer. "Minderoo", if you are wondering as was I, is an Aboriginal word meaning permanent and clean water. With over 90 staff in six international offices, the foundation supports and funds early-stage innovation, develops major programs on the ground in communities, and advocates for change at domestic and international policy forums. Recently, Minderoo Foundation introduced a new identity designed by Sydney, Australia-based Re.

To encapsulate this determined, innovative spirit, the Minderoo brand uses the symbols and language of protest. The circular logo is inspired by protest badges. The badge becomes a unifying device across all its sub-brands, transforming a complex house of brands into a simplified master brand architecture. The horizon line used in the device carries across to the design system, creating a pragmatic and unifying brand.Re project page New Logo and Identity for Minderoo Foundation by Re Logo. New Logo and Identity for Minderoo Foundation by Re Sub-brands, BEFORE. New Logo and Identity for Minderoo Foundation by Re Sub-brands, AFTER. Born from the red plains of the Minderoo Station, the Forrest family's property in the Pilbara, the colour palette is earthy yet bright. Rich natural hues ground Minderoo's message, while blocks of colour give flight to promise.Re project page Sub-brands.

The old logo was relatively okay with the abstract shapes conveying some sort of community effort around something Australian-ish; I would normally say the gradients didn't help but I think in this case they helped make the shapes more ambiguous because as a single-color logo that might have been too harsh/weird a graphic. The wordmark was definitely less okay not only because spacing out lowercase is rarely a good thing but it was very badly kerned. The new logo is much more concise, less ambiguous, and has a kind of warning-sign vibe that gives it a sense of urgency. At first, one wonders why the top half is so heavy and the bottom half so light, with the full name crammed on top but once the sub-brands populate the bottom half, the layout of the logo makes more sense. Even if the bottom never got populated I really like the tension when it's empty and how it looks like a rising/setting sun. The type on the circle is good but "MINDEROO" is certainly hard to make work seamlessly on it -- the "M" is a little stiff -- but it gets the job done. For the initiative sub-brands I keep wanting their names to be bold as well but I can also appreciate the contrast. I'm not crazy about the secondary color palette, varying between really bright and really muted colors. Nonetheless, I really dig the logo for its simplicity and boldness.

New Logo and Identity for Minderoo Foundation by Re Logo and badges. New Logo and Identity for Minderoo Foundation by ReNew Logo and Identity for Minderoo Foundation by Re Badges. New Logo and Identity for Minderoo Foundation by Re Buttons.

The identity introduces a number of illustrated badges for the different initiatives and they are done in what seems like a purposefully "naive" way, like something you would find in a 1950s public service announcement about nuclear power plants and they are indeed kind of charming but, as you'll see in the applications, I wonder if they are a little too playful or have too much of a wink? Still, I do like how these are peppered throughout as pithy reminders of what the foundation is trying to do.

The style of protest placards informs both typography and layout. Together with the badge device, typography reinforces the feel of rallying calls for change. Thanks to the new brand, the Minderoo team now enjoy a shared identity with a more defined sense of purpose and direction. A united front for changing the world.Re project page New Logo and Identity for Minderoo Foundation by Re Type treatment. New Logo and Identity for Minderoo Foundation by Re Posters. New Logo and Identity for Minderoo Foundation by Re Report covers. New Logo and Identity for Minderoo Foundation by Re New Logo and Identity for Minderoo Foundation by Re Newspaper publication.

The typography and layouts are bold and clear, with large type making big statements. The fill/stroke contrast in some of the headlines looks great and the overall typographic treatments are really well done. My favorite part of the applications is how the logo sits at the intersection of a photo and a block of color -- it's sort of an obvious thing to do and that's because it looks so good but it's particularly nice how the logo can be anywhere on the layout.

New Logo and Identity for Minderoo Foundation by Re T-shirt and tote. Your browser does not support the video tag. Pin. Brand video.

Overall, this is a really strong redesign that gives the foundation a powerful voice to communicate in through a visual language and logo system that gives the impression that time is of the essence and action is needed now.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/T5j4Gc2fcgw/new_logo_and_identity_for_minderoo_foundation_by_re.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_minderoo_foundation_by_re.php Thu, 18 Jul 2019 04:58:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_minderoo_foundation_by_re.php
Categories: News

Spotted: New Logo for Voiceflow by Lance

Wed, 07/17/2019 - 20:26
New Logo for Voiceflow by Lance Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oJznx5Nr_68/new_logo_for_voiceflow_by_lance.php https://www.underconsideration.com/brandnew/archives/new_logo_for_voiceflow_by_lance.php Wed, 17 Jul 2019 12:31:36 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_voiceflow_by_lance.php
Categories: News

Spotted: New Name and Logo for Uplight

Wed, 07/17/2019 - 20:26
New Name and Logo for Uplight Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Le2DrJo0t9Y/new_name_and_logo_for_uplight.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_uplight.php Wed, 17 Jul 2019 12:18:59 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_uplight.php
Categories: News

Linked: More Like Burberry'$

Wed, 07/17/2019 - 17:26
Looks like Peter Saville's monogram for Burberry's is paying off, with the company reporting a significant increase in sales for the past quarter where a good number of products revolved around the monogram. More Like Burberry'$ Visit Link Looks like Peter Saville's monogram for Burberry's is paying off, with the company reporting a significant increase in sales for the past quarter where a good number of products revolved around the monogram. http://feedproxy.google.com/~r/ucllc/brandnew/~3/ATxpGUQZqzQ/more_like_burberry.php https://www.underconsideration.com/brandnew/archives/more_like_burberry.php Wed, 17 Jul 2019 08:38:04 -0600 https://www.underconsideration.com/brandnew/archives/more_like_burberry.php
Categories: News

Noted: New Logo and Identity for Allas by Bedow

Wed, 07/17/2019 - 17:26
(Est. 1931) Allas is a Swedish lifestyle magazine targeted to women in their 50s. Recently they have transformed their website and online content to target a younger demographic. “I Heard You Like Speech Bubbles in Your Speech Bubbles” New Logo and Identity for Allas by Bedow

(Est. 1931) Allas is a Swedish lifestyle magazine targeted to women in their 50s. Recently they have transformed their website and online content to target a younger demographic.

Design by
Bedow (Stockholm, Sweden)

Related links
Bedow project page

Relevant quote
The communication concept is built upon the tagline Every Woman Has a Story where speech bubbles are used as key visual elements throughout the identity. The assignment included a logotype, colour palette, visual elements and typography.

Images (opinion after)

New Logo and Identity for Allas by Bedow Logo. New Logo and Identity for Allas by Bedow Logo with tagline. New Logo and Identity for Allas by Bedow Monogram. Your browser does not support the video tag. Monogram animation. Your browser does not support the video tag. Logo and pattern animation. New Logo and Identity for Allas by Bedow Color palette. Your browser does not support the video tag. Animated messaging. New Logo and Identity for Allas by Bedow Notepads. New Logo and Identity for Allas by Bedow Tote.

Opinion
The old logo will still remain in play for the printed magazine but it has been replaced on the website. Without the thin outline and perhaps some more exaggeration in its construction it could have a killer evolution but it would still feel like 1970s – 80s lettering, which defeats the purpose of trying to reach a younger audience. The new logo is a nice, bold, stencil serif at first glance but the “a”s and “s” are constructed with speech bubbles. It’s perhaps a little TOO cute but I kind of like it. I’m not sure I like the alternating “a”s where the speech bubbles are going in different directions — I find the first “a” to be more convincing. But yet again, it’s not a generic sans serif and for that I am thankful today. The pattern is like a cool modern take on paisley and I like how they have animated the speech bubbles to feel like a lot of people are speaking up together. The limited range of applications shown where the speech bubbles get blown up and look like a Yin and Yang are pretty nice and would love to see more. Overall, I think the logo really portrays the type of content and intended audience the web publication is trying to reach and does it in a sophisticated and contemporary manner.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-hj07TRhA-g/new_logo_and_identity_for_allas_by_bedow.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_allas_by_bedow.php Wed, 17 Jul 2019 08:15:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_allas_by_bedow.php
Categories: News

Reviewed: New Logo and Identity for M Capital by Brand Brothers

Wed, 07/17/2019 - 14:26
Established in 2002, M Capital is a private equity firm in France, specializing in "SME and ETI financing in development and transmission phases" and focuses on two business segments: capital investment and real estate development. With offices in five cities, M Capital has €500 million “MMMBop” New Logo and Identity for M Capital by Brand Brothers

Established in 2002, M Capital is a private equity firm in France, specializing in "SME and ETI financing in development and transmission phases" and focuses on two business segments: capital investment and real estate development. With offices in five cities, M Capital has €500 million of assets under management, a portfolio of over 160 SMEs (small and medium-sized enterprises), and since 2015, has been growing its venture portfolio with Seed Series A and B funding. Later this Summer, M Capital is introducing a new identity designed by Paris, France-based Brand Brothers.

From the outset, we wanted to avoid conforming to the classic aesthetics of financial companies, while developing a solid and serious visual base. Our focus is on the mantra "Amplifying the extraordinary", an emphatic and deliberately oversized promise, we have built a typographic identity imbued with clarity and radicality. The logo, a stable and structured typographical design, reveals some oddities that bring the right dose of singularity. A palette of bright colours makes it possible to offer strong contrasts on the different variations.

The visual imprint is then built around the monogram "M-", which, through a play of scales, illustrates the promise of growth and progress. A construction game that allows you to create infinite graphic patterns and unify the various materials.Brand Brothers project page New Logo and Identity for M Capital by Brand Brothers Logo. New Logo and Identity for M Capital by Brand Brothers Logo construction. New Logo and Identity for M Capital by Brand Brothers Sub-brands.

The old logo was bland and lacking any kind of personality but was mostly inoffensive (other than perhaps the random sizing and alignment of "PARTNERS"). The new logo definitely demands attention with a strong repeating upward angle among most of its characters that yield a very unique typographic result. It operates within the Brutalist aesthetic but there is some refinement to it that makes it move beyond the trend. I love the construction of the "A"s -- they are kind of rebellious but still within the corporate realm. The "P" and the "L", under other circumstances, I probably wouldn't like but their angles support the premise of the logo. The one difficult character is the "C" but I think they integrated it as good as possible. I know I've been saying this a lot lately but anything that's NOT a generic sans serif wordmark feels like a major win and this one excels at avoiding the safety of generic sans serifs.

Your browser does not support the video tag. New Logo and Identity for M Capital by Brand Brothers "M-" monogram.

The "M-" device could have easily just been the monogram, once, and I'm sure it will possibly be used as such on social media, but its repetition at different sizes and angled compositions creates a wonderfully dynamic visual for both motion and static applications.

New Logo and Identity for M Capital by Brand Brothers Guidelines. New Logo and Identity for M Capital by Brand Brothers Business cards. New Logo and Identity for M Capital by Brand Brothers Letterhead. New Logo and Identity for M Capital by Brand Brothers Annual report.

The institutional materials are bold and and confident, using the wordmark, monogram, and pattern as large as the layouts will hold. I'm not so sure about their use vertically but, sure, why not?

New Logo and Identity for M Capital by Brand Brothers Some other report. New Logo and Identity for M Capital by Brand Brothers Posters. New Logo and Identity for M Capital by Brand Brothers Covers of things at different sizes.

Other applications have a very simple premise of breaking the layouts into, say, fourths with the monogram compositions taking over the majority of the top area on vivid colors and a contrasting info area at the bottom. It's very straightforward but effective. The color palette seems somewhat aleatory and disconnected... I'm thinking of that light pink and tan, not sure why they are in there.

New Logo and Identity for M Capital by Brand Brothers New Logo and Identity for M Capital by Brand Brothers New Logo and Identity for M Capital by Brand Brothers Another style of layouts, with photography.

Another approach builds in photography into the layout and all of a sudden the supporting typography is doing odd things too so things start to get a little hectic. If the photography were way less busy and the typography trying less hard this would be a nice bonus of application as I really like how they integrate a single "M-" in the corner but it gets lost amidst the chaos.

New Logo and Identity for M Capital by Brand Brothers T-shirt. New Logo and Identity for M Capital by Brand Brothers Totes.

Overall, I feel like this identity has some swagger to it but without the arrogance associated with that word. It certainly helps M Capital comes across as confident and a company that knows what they are doing.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/wu9wEzUEuaE/new_logo_and_identity_for_m_capital_by_brand_brothers.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_m_capital_by_brand_brothers.php Wed, 17 Jul 2019 04:45:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_m_capital_by_brand_brothers.php
Categories: News

Spotted: New Logo for Royal Military College of Canada Athletics

Tue, 07/16/2019 - 20:23
New Logo for  Royal Military College of Canada Athletics Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/yCyPnpvz1Fc/new_logo_for_royal_military_college_of_canada_athletics.php https://www.underconsideration.com/brandnew/archives/new_logo_for_royal_military_college_of_canada_athletics.php Tue, 16 Jul 2019 12:04:34 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_royal_military_college_of_canada_athletics.php
Categories: News

Spotted: New Logo and Identity for First National Bank of Manchester by Austin McKinney

Tue, 07/16/2019 - 20:23
New Logo and Identity for First National Bank of Manchester by Austin McKinney Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Hod1TsZ0N6M/new_logo_and_identity_for_first_national_bank_of_manchester_by_austin_mckinney.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_first_national_bank_of_manchester_by_austin_mckinney.php Tue, 16 Jul 2019 11:57:33 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_first_national_bank_of_manchester_by_austin_mckinney.php
Categories: News

Linked: Reimagining Pepsi

Tue, 07/16/2019 - 17:23
Kiev, Ukraine-based Anton Suprunenko takes a stab at redesigning Pepsi's logo and packaging. Some interesting things going on there. Reimagining Pepsi Visit Link Kiev, Ukraine-based Anton Suprunenko takes a stab at redesigning Pepsi's logo and packaging. Some interesting things going on there. http://feedproxy.google.com/~r/ucllc/brandnew/~3/2SGh2cGf8_c/reimagining_pepsi.php https://www.underconsideration.com/brandnew/archives/reimagining_pepsi.php Tue, 16 Jul 2019 08:27:24 -0600 https://www.underconsideration.com/brandnew/archives/reimagining_pepsi.php
Categories: News

Noted: New Logo and Packaging for Omura by Safari Sundays

Tue, 07/16/2019 - 17:23
(Est. 2018) "Omura is a technology and design brand focused on the cannabis and wellness space, founded on the goal of perfecting the whole flower cannabis experience. The Omura system delivers a sustainable, sophisticated, and smoke-free experience for the purest method of cannabis consumption. Next-generation “Deep Breaths” New Logo and Packaging for Omura by Safari Sundays

(Est. 2018) "Omura is a technology and design brand focused on the cannabis and wellness space, founded on the goal of perfecting the whole flower cannabis experience. The Omura system delivers a sustainable, sophisticated, and smoke-free experience for the purest method of cannabis consumption. Next-generation 'heat not burn' technology elevates the whole flower dosing experience, giving users a clean, safe, and convenient whole flower experience. With precision engineering, Omura is pioneering the evolution of cannabis through their proprietary vaporizer system that is now available in California and Arizona."

Design by
Safari Sundays (New York, NY / Los Angeles, CA)

Related links
N/A

Relevant quote
Safari Sundays positioned and named the brand for the precise way its highly evolved, next-gen heat-not-burn technology delivers the ‘Entourage Effect’ via cannabis cartridges that use and maintain the integrity of whole flower cannabis.

The nature of this highly evolved system and the unique collaboration between the Omura team of engineering, design and cannabis experts demanded an approach that could express the highly elevated story behind the brand.

Safari Sundays designed the brand to be anchored in the natural precision and power of the whole flower. From the pure essence of the brand icon and the rich sophistication of the core green to the elevated beauty of photography – everything is an exercise in presenting the pure, precise, and next-gen tech devised to harness the power of the whole flower.

Safari Sundays designed the device packaging to focus on the sleek beauty of the structure itself. The cartridge packaging required a more tiered, gradated color system to easily mark each species: Sativa, Indica, Hybrid and Hemp. A versatile, easy to update, detail sticker was then created to allow producers and growers to personally implement the strain name and precise levels of both THC and CBD contained within each cartridge. The result is a highly flexible system that can be updated and implemented state by state as the business grows and is easy for new to cannabis consumers and existing cannabis consumers.

Images (opinion after)

New Logo and Packaging for Omura by Safari Sundays Logo. New Logo and Packaging for Omura by Safari Sundays Logo and device. New Logo and Packaging for Omura by Safari Sundays Logo, device, and packaging. New Logo and Packaging for Omura by Safari Sundays Packaging. New Logo and Packaging for Omura by Safari Sundays Wild postings (’cause the paper is wrinkled). New Logo and Packaging for Omura by Safari Sundays Device. (No idea why the images were provided with a visible grid but, hey, to each his own.) New Logo and Packaging for Omura by Safari Sundays Merch/swag. New Logo and Packaging for Omura by Safari Sundays
New Logo and Packaging for Omura by Safari Sundays Hero shots.

Opinion
Continuing Pot Day on Brand New today is this entry on the other end of the spectrum from The Flower Collective, with a much more high-end aspiration. The icon in the logo is also an abstract flower — I think… at this point when it comes to pot branding I’m having a hard time telling what’s what, especially since I’m not a consumer of it — and it looks pretty nice. It’s elegant and slightly luxurious. I like how the joints sort of blob out, which is the least technical term for whatever is happening there. The wordmark is quite nice as well, with its generous letter-spacing and slender-ish construction. The device looks like something out of a Black Mirror episode, which is a compliment. The icon looks right at home on it too. The packaging starts out good with the embossed icon and graded colors but the stickers stand out like a sore thumb. I understand they are meant to be customizable by providers that choose to use the device but it almost looks like those Surgeon General warnings on cigarette boxes. Overall, this definitely hits the mark of being high-end and a little more pretentious, which there is nothing wrong with… there is an audience for everything.

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Categories: News

Reviewed: New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design

Tue, 07/16/2019 - 14:23
Established in 2014, The Flower Collective is a wholesale plant nursery dedicated to "crafting naturally potent cannabis products through traditional growing, harvesting and extraction techniques." Located in Nederland, CO, a tiny town (population 1,500+) near the Rockies, at an elevation of 8,228 feet, the operation “Hash it Out” New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design

Established in 2014, The Flower Collective is a wholesale plant nursery dedicated to "crafting naturally potent cannabis products through traditional growing, harvesting and extraction techniques." Located in Nederland, CO, a tiny town (population 1,500+) near the Rockies, at an elevation of 8,228 feet, the operation benefits from the high altitude, which reduces their water intake, which in turn comes from snowmelt in the Indian Peaks Wilderness, minimizing their impact on the environment. In their 5,000-square-foot facility with 16 employees, The Flower Collective specializes in bubble hash -- a cannabis concentrate made using ice water -- and offers concentrates as well as joints and blunts. After spending some time as a medical cannabis provider, The Flower Collective is now a licensed recreational cannabis supplier and has introduced a new identity and packaging designed by Boulder, CO-based Cast Iron Design.

Your browser does not support the video tag. How bubble hash is made. Your browser does not support the video tag. How bubble joints are made. The goal of the brand identity was to create an aesthetic that could quickly grab the attention of timid tourists while also establishing a rich personality for loyal locals. The color system of near-neon accents over deep cobalt was inspired, in part, by '60s blacklight posters, giving the packaging an aesthetic influenced by cannabis culture without falling into the same color palettes and visual tropes common with competitors. The bold typography system, custom icons, and creative copywriting help express The Flower Collective's unique location, product qualities, and sense of humor.Cast Iron Design project page New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Although presented as a new logo -- given that it's a new recreational cannabis brand -- the company did have previous logos: on the left, the original, and on the right, an earlier variation of the new logo also by Cast Iron Design. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Logo. Your browser does not support the video tag. Your browser does not support the video tag. Logo animations.

The logo features a nice abstract rendition of a flower in a tightly executed, not-thin, not-thick stroke style that pairs with the wordmark of equal thickness. Not much else to rhapsodize about the logo -- it's solid. And things only get more interesting from here...

The Flower Collective's facilities are located in Nederland, Colorado. Ned is a town of only 1,500 residents nestled in the Rocky Mountains against a large reservoir. It's known for having a distinct culture and an abundance of character packed into a small area. We played off of their "Ned cred" by creating an icon set where each icon represents a landmark or characteristic of Nederland.Cast Iron Design project page New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Pattern. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Pattern legend.

For a town of so few people, Nederland sure is weird. Among other quirks, they celebrate, since 2002, Frozen Dead Guy Days, which honors the frozen body of a Norwegian man that resides in the town. It's a long story. Point being, the uniqueness of the town is charmingly captured in the brand pattern that features all kind of local references. Its wobbly hand-drawn style provides a fun contrast to the crisp logo and a backdrop for all of the packaging.

Creative copywriting was a point of emphasis, injected into nearly every touchpoint. The basic guidelines are to keep things short, avoid negativity, and draw a little inspiration from a cannabis-induced state of mind, with the hope of inducing a smile, smirk, laugh, or eye roll.Cast Iron Design project page New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Core messaging. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Promo booklet.

The copywriting is literally a group of stoned friends writing corporate copy and Cast Iron nailed the tone and absurdity. There are a few more examples of the writing in their project that I left out for brevity of the post but there is a lot more. The copywriting even paid off when a customer posted an example of it on Reddit, which made it to the home page and garnered more than 45,000 upvotes.

New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Hash concentrate boxes. Your browser does not support the video tag. Box reveal.

The concentrate packaging comes in a special box, as if you were getting a ring from Tiffany's but funner. What's kind of interesting about the box is that none of the elements really go together but, yet, they do. There is no reason the pattern should exist both in bright colors and then as tone-on-tone, there is no reason to add the extra groovy typeface, there is no reason to introduce a condensed typeface or wraparound label or embossed icon but, in the end, it packs a punch and it works.

New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Joint and blunt tubes. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Blunt tubes. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Joint tubes.

The tubes, having less real estate and more limitations of what you can do on them are more immediately successful than the boxes, with the pattern adding a nice bit of texture and the product descriptor clear and big. The main dark blue color works nicely with the bright colors, which literally pop out of the display box.

New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Joint. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Lighter. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Packing tape. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Enamel pins. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design T-shirt. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Other t-shirt. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design T-shirt tag.

The swag and other materials are all kinds of fun and good quality. To boot, Cast Iron Design has done a great job in minimizing the carbon footprint of where the goodies come from and put together a surprisingly fun video that highlights each vendor's environmental benefits and distance from The Flower Collective.

In addition to design, we've carefully selected materials, processes, and production partners for a multitude of print and promotional items. Special attention is paid to distance since transportation/shipping is a significant contributor to an object's carbon footprint. Utilizing stateside vendors also helps ensure employees are paid a more reasonable wage (garment workers in developing countries are some of the lowest paid laborers in the world). It's by no means foolproof, but sourcing as locally as possible is a key component of sustainable systems thinking. Although individually packaged products are inherently unsustainable, The Flower Collective is taking marked steps in the right direction.Cast Iron Design project page Your browser does not support the video tag. Sustainability video.

Overall, this is one of those projects where you can tell everyone had fun working on it, including the client. With the rise of recreational cannabis, these brands are going in every kind of possible direction, from luxurious to douchey to lighthearted fun and with little rules and playbooks in place, it's great to see some of these brands, like this one, run wildly in their own unexpected direction.

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Categories: News

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