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Updated: 2 hours 25 min ago

Spotted: New Logos for Waker Forest Athletics by Nike GIG

Thu, 10/03/2019 - 21:31
New Logos for Waker Forest Athletics by Nike GIG Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/uucbi2oLKDc/new_logos_for_waker_forest_athletics_by_nike_gig.php https://www.underconsideration.com/brandnew/archives/new_logos_for_waker_forest_athletics_by_nike_gig.php Thu, 03 Oct 2019 11:55:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logos_for_waker_forest_athletics_by_nike_gig.php
Categories: News

Linked: No Name Commercials

Thu, 10/03/2019 - 15:31
Canada's "No Name" brand brings its quirky no-brand, yellow persona to life in a new set of ads promoting a new range of products made without ingredients such as synthetic colors, artificial sweeteners, and hydrogenated oils. You can see a few more here. [If you can not see a video here view this post on Brand New] Visit Link Canada's "No Name" brand brings its quirky no-brand, yellow persona to life in a new set of ads promoting a new range of products made without ingredients such as synthetic colors, artificial sweeteners, and hydrogenated oils. You can see a few more here. http://feedproxy.google.com/~r/ucllc/brandnew/~3/_jSAswgUHts/no_name_commercials.php https://www.underconsideration.com/brandnew/archives/no_name_commercials.php Thu, 03 Oct 2019 06:23:50 -0600 https://www.underconsideration.com/brandnew/archives/no_name_commercials.php
Categories: News

Noted: New Identity and Packaging for Braun Audio by Precipice Design

Thu, 10/03/2019 - 15:31
(Est. 2019) Braun announces a long-awaited comeback to an esteemed category: audio. After nearly one hundred years of inspirational design across a range of sectors, Braun Audio (no official link) returns with a reinvention of the timeless LE speakers from 1959. London, UK-based Pure Audio “Sound Asleep” New Identity and Packaging for Braun Audio by Precipice Design

(Est. 2019) Braun announces a long-awaited comeback to an esteemed category: audio. After nearly one hundred years of inspirational design across a range of sectors, Braun Audio (no official link) returns with a reinvention of the timeless LE speakers from 1959. London, UK-based Pure Audio is in charge of the products: "True to our heritage and focus on beautifully crafted products, we are responsible for the development and manufacture of Braun Audio, under license from Procter & Gamble, and are pivotal to ensuring this iconic brand once again takes its rightful place as the industry benchmark in premium audio."

Design by
Precipice Design (London, UK)

Related links
Precipice Design project page
Braun Audio press release

Relevant quote
Precipice Design is proud to announce its work re-imagining of Braun's 1959 iconic LE speaker range. Celebrating Braun Audio’s rich heritage, Precipice Design developed all consumer and trade touchpoints including brand and product narratives, packaging, photography, iconography, digital assets, video content and point of sale concepts, helping to re-establish Braun in the premium audio sector. Inspired by Dieter Rams’ original designs, the new Braun Audio LE Series of smart speakers encapsulate the perfect combination of minimalist form and next generation acoustic technology tuned to perfection and built to last.

The imagery leans on the rich heritage of Braun while simultaneously placing the revived speaker in a modern setting. Where the original 1950s speaker would prove to be large and cumbersome in today’s home environment Precipice’s imagery shows how the reimagined speakers fit discreetly into the home. The packaging concentrates on the purity of sound and the richness of the brand’s heritage with only the key information about the product shown on the packaging. The uncomplicated packaging is typical of Braun and reflects the aesthetics of the classic speaker through dark tones and a graphic of the speaker itself.

Images (opinion after)

New Identity and Packaging for Braun Audio by Precipice Design New Identity and Packaging for Braun Audio by Precipice Design New Identity and Packaging for Braun Audio by Precipice Design New Identity and Packaging for Braun Audio by Precipice Design Bold claims. New Identity and Packaging for Braun Audio by Precipice Design Your browser does not support the video tag. Packaging. New Identity and Packaging for Braun Audio by Precipice Design Brochure. New Identity and Packaging for Braun Audio by Precipice Design App. New Identity and Packaging for Braun Audio by Precipice Design New Identity and Packaging for Braun Audio by Precipice Design Point of sale display. Your browser does not support the video tag. Brand video.

Opinion
Yes, I’m a fan of Dieter Rams’ coolness. Yes, the Braun logo is great. Yes, this packaging is very nice and sophisticated and minimalist and all the good things we associate with the Dieter Rams and Braun brand. BUT this is so unexciting and expected. While that is mostly okay because it is all elegant and nice and looking its worth I feel like this could have been a great opportunity to breathe some new, contemporary ideas into the brand. I mean, Helvetica? (Although it’s most likely Neue Haas Grotesk.) This should be packaging for an alarm clock because I’m snoozing. (This is the probably the cattiest sentence I’ve written in years, sorry!, but that’s what Helvetica makes me do.) Overall, yeah, it’s fine, acceptable, and all competently executed but yawn.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WfhmYmHAKYM/new_identity_and_packaging_for_braun_audio_by_precipice_design.php https://www.underconsideration.com/brandnew/archives/new_identity_and_packaging_for_braun_audio_by_precipice_design.php Thu, 03 Oct 2019 05:54:16 -0600 https://www.underconsideration.com/brandnew/archives/new_identity_and_packaging_for_braun_audio_by_precipice_design.php
Categories: News

Reviewed: New Logo and Identity for LACO by Brandpie

Thu, 10/03/2019 - 12:31
Established in 1968, the Los Angeles Chamber Orchestra (LACO) is, as its name most evidently implies, a chamber orchestra based in Los Angeles, CA. A "preeminent interpreter of historical masterworks as well as a champion of contemporary composers", LACO performs at two venues, the Alex “Chamber of Secrets” New Logo and Identity for LACO by Brandpie

Established in 1968, the Los Angeles Chamber Orchestra (LACO) is, as its name most evidently implies, a chamber orchestra based in Los Angeles, CA. A "preeminent interpreter of historical masterworks as well as a champion of contemporary composers", LACO performs at two venues, the Alex Theatre in Glendale and UCLA's Royce Hall and has toured Europe, South America and Japan, performed across North America, garnered eight ASCAP Awards for Adventurous Programming, and has made 31 recordings. With the 2019-20 season kicking off this month and the debut of a new music director, LACO has introduced a new identity designed by New York, NY- and London, UK-based Brandpie.

LACO's new purpose and messaging framework -- ["The invigorating power of classical music"] -- aims to fill audiences with wonder, provoke awe and foster emotional well-being through the invigorating power of classical music. This idea is expressed through the tagline, "Feel Everything".

The creative redesign includes an entirely new logo, updated typography, a fresh colour palette and enhanced layout applications. The stroke lines of a music manuscript make up the logo and become a motif that represents how the audience feels the music.Brandpie project page New Logo and Identity for LACO by Brandpie Display logo. New Logo and Identity for LACO by Brandpie Smaller-use logo. New Logo and Identity for LACO by Brandpie Logo on photo.

The old logo wasn't much of a logo, with some unassuming serif in very subtle shade changes inside a red square. Not very inviting or exciting. The new logo comes in two flavors, a display version with a multi-line construction; and a smaller-use version with a solid rendering of the lettering. My general interpretation of the contour is that it's like a continuous movement of the conductor's baton, swaying smoothly from one side to another that has resulted in a very nice visual rendition, especially in the display version. I love how the five lines -- from the music staff, naturally -- converge to form thin, contrasting strokes as the letters flow from one into the other. Splitting "LA" and "CO" into two levels not only makes for a more compact logo but it also cleverly allows the "C" to serve as the crossbar for the "A". The solid version is not as elegant and as eloquently resolved... it certainly works as a smaller-use version but perhaps there could have been a little more contrast and the ending of the "O" could have been better resolved. Still, it's a much more welcome solution than a lowercase geometric sans serif, which this could have easily been. The full name of the orchestra is typeset in Hoefler&Co's Knockout, which is a very odd stylistic choice as it doesn't have any visual synergy with the lettering.

New Logo and Identity for LACO by Brandpie Guidelines. New Logo and Identity for LACO by Brandpie Letterhead and folder. New Logo and Identity for LACO by Brandpie Brochure. New Logo and Identity for LACO by Brandpie Brochure, IRL. New Logo and Identity for LACO by Brandpie Posters. New Logo and Identity for LACO by Brandpie Poster detail New Logo and Identity for LACO by Brandpie Instagram account. New Logo and Identity for LACO by Brandpie Tote.

The same discordance that happens in the logo with the use of Knockout -- and not that there is anything wrong with Knockout in general -- is amplified in the identity which feels like it was designed by someone else in complete isolation from whoever designed the logo. The fluidity of the logo is stopped in its tracks by the use of heavy boxes, overly big typography, and a color palette that, although nice on its own, feels out of place here. The addition of swirly lines interacting with the layouts and the photography could have been interesting but those heavy boxes really kill the mood and when the lines invert color as they cross white boxes it looks kind of cheap. Maybe if all the boxes had been transparent with thin white strokes with the swirly lines in a matching thickness and a much more contemporary font choice, this could have been, well, a knockout. Nonetheless, the logo is a step very much in the right direction and there is always the 2020-21 season to revisit the applications.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/5Qe6My3j0eg/new_logo_and_identity_for_laco_by_brandpie.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_laco_by_brandpie.php Thu, 03 Oct 2019 04:32:55 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_laco_by_brandpie.php
Categories: News

Announced: No Posts Today

Wed, 10/02/2019 - 12:31
I wasn't able to do my usual prep the night before for today's posts because I wasn't feeling great and this morning I'm out sorts plus we have a ton of work for the Brand New Conference that's coming up -- online registration ends next “Back Tomorrow, Hopefully” No Posts Today

I wasn't able to do my usual prep the night before for today's posts because I wasn't feeling great and this morning I'm out sorts plus we have a ton of work for the Brand New Conference that's coming up -- online registration ends next week, btw! -- so I have to choose my battles and battling to write opinions on logos through the fog of a cold is not the best choice. I should be able to get back into it for tomorrow.

Photo by Rex Pickar on Unsplash

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NIV3pSF_p-M/no_posts_today_1.php https://www.underconsideration.com/brandnew/archives/no_posts_today_1.php Wed, 02 Oct 2019 04:25:44 -0600 https://www.underconsideration.com/brandnew/archives/no_posts_today_1.php
Categories: News

Spotted: New Logo for Dana-Farber Cancer Institute by HA Roth Consulting

Tue, 10/01/2019 - 21:31
New Logo for Dana-Farber Cancer Institute by HA Roth Consulting Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ljLqSIeFkDs/new_logo_for_dana-farber_cancer_institute_by_ha_roth_consulting.php https://www.underconsideration.com/brandnew/archives/new_logo_for_dana-farber_cancer_institute_by_ha_roth_consulting.php Tue, 01 Oct 2019 11:52:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_dana-farber_cancer_institute_by_ha_roth_consulting.php
Categories: News

Spotted: New Logo and Identity for Lindale by Jack Magma

Tue, 10/01/2019 - 21:31
New Logo and Identity for Lindale by Jack Magma Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/mge1z1Z2Ipo/new_logo_and_identity_for_lindale_by_jack_magma.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lindale_by_jack_magma.php Tue, 01 Oct 2019 11:45:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lindale_by_jack_magma.php
Categories: News

Linked: Logo Archive#5

Tue, 10/01/2019 - 15:28
The latest edition of LogoArchive by Richard Baird celebrates the technical limitations of the mid-century logo design. Logo Archive#5 Visit Link The latest edition of LogoArchive by Richard Baird celebrates the technical limitations of the mid-century logo design. http://feedproxy.google.com/~r/ucllc/brandnew/~3/J30_j1hA4f4/logo_archive5.php https://www.underconsideration.com/brandnew/archives/logo_archive5.php Tue, 01 Oct 2019 07:13:50 -0600 https://www.underconsideration.com/brandnew/archives/logo_archive5.php
Categories: News

Noted: New Logo for Pandora

Tue, 10/01/2019 - 15:28
(Est. 1982) "Pandora designs, manufactures and markets hand-finished and contemporary jewelry made from high-quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores. Founded in “Non-crowning Achievement” New Logo for Pandora

(Est. 1982) "Pandora designs, manufactures and markets hand-finished and contemporary jewelry made from high-quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 26,000 people worldwide of whom more than 11,500 are located in Thailand, where the Company manufactures its jewelry. Pandora is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2018, Pandora's total revenue was DKK 22.8 billion (approximately EUR 3.1 billion)."

Design by
N/A

Related links
Pandora press release

Relevant quote
Pandora introduced a new company purpose, “We give a voice to people’s loves – Passions, People & Places”, and an updated logo and monogram. The new visual identity will appear across all Pandora channels, as well as advertising campaigns together with Pandora’s updated nomenclature in a fresh, modern tone. The company has also adopted the colour pink as its new main marker and recognisable statement across all consumer touchpoints.

Images (opinion after)

New Logo for Pandora Logo. New Logo for Pandora Social media avatar. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Teaser videos. New Logo for Pandora Brand launch events. New Logo for Pandora New store.

Opinion
I wonder if this is one of the last large luxury good logos to abandon Optima in favor of a sans serif? The old logo was fine and with a few tweaks to the crown’s spacing I think it could have stayed as is for a long time. The new logo switches to a 99% sans serif with barely-there flared serifs that makes you wonder why did they even bother as they are almost impercetible, even at large sizes. There is also one serif that wants to be a hero, sticking out from the left of the “N”. I like flared serifs and I think the new logo could have been rather nice with more pronounced ones, given that the “P” and “R” have an interesting contour going. The crown evolution is not good as the bottom line it used to have really helped shape it as crown and now, along with its smaller size in relation to the letters, looks like a strange dingbat. When the “O” and crown are used on their own as the social media avatar or as big elements in the brand launch event, it starts to be interesting but the new crown feels small and flimsy and the “O” takes on too much prominence. The move to pink seems to be working in the brand launch events, creating fun, momentary bursts of pinkness. Overall, this is fine in terms of evolving the identity but the logo could have used a lot more love.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/r2XMegWWQT0/new_logo_for_pandora_1.php https://www.underconsideration.com/brandnew/archives/new_logo_for_pandora_1.php Tue, 01 Oct 2019 06:04:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_pandora_1.php
Categories: News

Reviewed: New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house

Tue, 10/01/2019 - 15:28
Established in 2016, New York, NY-based Pet Plate is an online, direct-to-consumer, healthy dog food subscription service. The food is made, tested, and delivered in the United States. Like a handful of modern history entrepreneurial success stories, Pet Plate founder Renaldo Webb appeared on Shark “Served on a Bluer Platter” New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house

Established in 2016, New York, NY-based Pet Plate is an online, direct-to-consumer, healthy dog food subscription service. The food is made, tested, and delivered in the United States. Like a handful of modern history entrepreneurial success stories, Pet Plate founder Renaldo Webb appeared on Shark Tank in 2017 but received no deals. According to this update he went on to raise $4 million in seed money soon after followed by another undisclosed round -- how you like ’em apples with chicken liver now, Sharks? As its growth continues, Pet Plate introduced a new brand identity and packaging last year, designed by New York-based Sagmeister & Walsh (prior to the creation of &Walsh).

Side note: At this year's Brand New Conference we will hear from Ritesh Gupta who led the redesign as the Senior Director of Brand & UX at Pet Plate.

Contrary to the approach of many of our competitors, we wanted to create an identity that humanizes and celebrates dogs in a playful and approachable way and appeals to both humans and dogs.

We were inspired by how dog sees the world, blue and white porcelain plates, and by Winston (founder Renaldo's goofy dog).

Humanizing and appealing to dogs manifested in using plates (not bowls), blue (one of the few colors dogs can see), and various applications below.

Nearly every asset shared below was created and utilized in the real world.Ritesh Gupta provided text New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Spectrum of colors dog can see (vs. hoomans). New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Logo, stacked. A customized Separat was utilized for the basis of the logo. Adjustments were made to ensure the stems of the Ps and the Ts aligned vertically.Ritesh Gupta provided text New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Logo, horizontal. Your browser does not support the video tag. Logo animation.

The old logo was pretty good with a charming and decently executed icon of a dog wearing a chef hat and holding a fork. A little too cute, but sure, it worked, and it had good typography to keep it company. If anything, perhaps it lacked excitement and maybe looked too conservative -- the latter being only evident in contrast to the direction they went in. The new logo avoids using a dog visual, which is probably smart given that there are so many different dogs that you don't want to have to pick just one to represent all dogs. Using Separat as a base, which is a super whack typeface, the new logo gets an instant contemporary vibe and edge from the relatively unconventional proportions of the letters and features great "P"s that look like tongues sticking out, which was my gut reaction before even seeing the animation above. Luckily, the name of the company doesn't have any "B"s or "R"s because there is nothing worse in the typographic universe than Separat's "B" and "R" -- which were smartly updated in the final customized version of the full typeface. The choice of "that blue" can perhaps be accepted by the rationalization that blue is one of the colors dogs can see but as the chart at the top shows, they certainly can't see "that blue" and they are probably better off for it. In combination with the typography and the funky illustrations, the blue can be overpowering at times but it certainly doesn't lack impact and a point of distinction for Pet Plate among other dog food services.

New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Seal logo. New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Secondary logos. One of Pet Plate's main objectives was showing that they serve human-quality dog food. With this in mind, we took inspiration from the traditional blue and white style decorative plates that have roots in cultures all over the world. We balanced the fine line illustrations with bold, funky typefaces and humorous copywriting to establish a playful tone of voice.&Walsh project page New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Patterns.

If the logo and electric blue weren't enough to set Pet Plate apart, things get wilder with the range of illustrations that are a kind of stream of dog consciousness from the minds of the (Sagmeister) & Walsh team, with dogs wearing hats, drinking wine, lounging on beach chairs, and flanked by things like seashells, statues of liberty, poop, and all kinds of vegetables. All in that blue. I don't like-them-like-them but they are highly enjoyable in an unhinged kind of way. When photos replace the illustrated dog faces it gets even more ludicrous and it's pretty amazing that Pet Plate went with something so out there.

New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house "Crest" illustrations. Your browser does not support the video tag. Crest illustrations, animated. New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Crest illustrations with dog photo. New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Other illustrations. We also created a custom dog emoji set for Pet Plate because

1. Dogs absolutely deserve an entire custom emoji set.

2. They are actually quite useful for our client on social media and in newsletters for communicating in a warm, friendly way.&Walsh project page New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Emojis. New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Business cards. New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Stationery. New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Wild postings. New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Billboard.

In application, the explosion of illustrations and blue continues and by this point you are either loving or hating it -- I am somewhere in the middle but deeply amused. When color photography is introduced, as in the billboard above, the blue becomes more interesting as an accent color that ties imagery together and I wonder if some of the other applications would have benefitted from secondary colors to soften the blue-ness.

New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Your browser does not support the video tag. Packaging.

The packaging looks great and very much out of the ordinary. With this service being primarily in New York, the impact of these boxes waiting outside someone's apartment is a great, consistent advertisement. There is also something refreshingly unpretentious about the white tubs with the blue labels... like, it's not trying to turn the food into something you would find at Whole Foods with a super healthy vibe but is instead very matter-of-fact and makes it feel less "precious".

New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Tote and collar. In collaboration with various parties, we created a range of photography of dogs doing human things, packaging, and swag.Ritesh Gupta provided text New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house Lifestyle photography. I know, right?!

Overall, this is indeed very (Sagmeister) & Walsh-y, which can be a divisive thing to be and it's perfectly fine to love it or hate it but what's nearly undebatable is its ability to create a 100% distinct brand in the market of direct-to-consumer, healthy dog food subscription services. My only grievance would be the overabundance of that blue but I also can't imagine it working as well (or as bad, lol) if it were in another color or combination of colors. Overall, I think this is pretty entertaining and appropriate in a way that's unexpected.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tHhGjAD9YmY/new_logo_and_identity_for_pet_plate_by_sagmeister_walsh_and_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pet_plate_by_sagmeister_walsh_and_in_house.php Tue, 01 Oct 2019 04:51:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pet_plate_by_sagmeister_walsh_and_in_house.php
Categories: News

Spotted: New Logo for Wolf Films by Chermayeff & Geismar & Haviv

Mon, 09/30/2019 - 21:27
New Logo for Wolf Films by Chermayeff & Geismar & Haviv Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gucqUoezSts/new_logo_for_wolf_films_by_chermayeff_geismar_haviv.php https://www.underconsideration.com/brandnew/archives/new_logo_for_wolf_films_by_chermayeff_geismar_haviv.php Mon, 30 Sep 2019 12:28:09 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_wolf_films_by_chermayeff_geismar_haviv.php
Categories: News

Spotted: New Logo and Identity for Tatari by A LINE

Mon, 09/30/2019 - 21:27
New Logo and Identity for Tatari by A LINE Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/uPD4pWSVYKE/new_logo_and_identity_for_tatari_by_a_line.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tatari_by_a_line.php Mon, 30 Sep 2019 12:22:23 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tatari_by_a_line.php
Categories: News

Linked: Brand New Appreciation

Mon, 09/30/2019 - 18:27
Tre Lyerly writes about encountering Brand New as a 12-year-old kid and I have all the feels (which is not a sentence I write frequently, if at all). I am not posting this as a self-pat on the back nor am I fishing for compliments Brand New Appreciation Visit Link Tre Lyerly writes about encountering Brand New as a 12-year-old kid and I have all the feels (which is not a sentence I write frequently, if at all). I am not posting this as a self-pat on the back nor am I fishing for compliments but it's rewarding (and kind of freaky) to see the extent in which some dude (me) writing about logos at 5:00 am every day -- along with the collective opinions in the comments (the good, the bad, and the ugly) -- can have a positive impact on the least expected people (and by that I mean, I am never writing with a 12-year-old in mind as the audience). http://feedproxy.google.com/~r/ucllc/brandnew/~3/xgdnCZpkCcY/brand_new_appreciation.php https://www.underconsideration.com/brandnew/archives/brand_new_appreciation.php Mon, 30 Sep 2019 08:23:34 -0600 https://www.underconsideration.com/brandnew/archives/brand_new_appreciation.php
Categories: News

Noted: New Logo for Sam's Club

Mon, 09/30/2019 - 15:27
(Est. 1983) "Sam's Club (NYSE: WMT) is a warehouse club with 597 locations across the U.S. and Puerto Rico. A Sam's Club membership more than pays for itself with exclusive savings on the things you need, the things you love, and all sorts of unexpected “Sam I Ain’t” New Logo for Sam's Club

(Est. 1983) "Sam's Club (NYSE: WMT) is a warehouse club with 597 locations across the U.S. and Puerto Rico. A Sam's Club membership more than pays for itself with exclusive savings on the things you need, the things you love, and all sorts of unexpected things. In addition to the leading national brands, Sam's Club also carries Member's Mark, an exclusive, premium-quality private brand. Member's Mark products are exclusive designs that use top-of-the-line materials and the highest quality ingredients to make sure you get the best quality and value at members-only prices. Every year, we promote approximately 20,000 associates to jobs with more responsibility and higher pay. We also offer associate benefits like paid parental leave for full-time associates, additional support for adoptive families, 401(k) savings, health/dental/vision plans, associate stock purchase plans, associate discounts and more."

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Sam's Club Logo. New Logo for Sam's Club Stacked version. New Logo for Sam's Club Screengrab from the 2019 Walmart Shareholders Meeting. If you are into it, you can watch the full 3 hours of it here. The Sam's Club segment starts around the 1:18:00 mark, although they don't really talk about the logo but it's kind of amazing to see how much Sam's Club employees genuinely like Sam's Club.

Opinion
If you enjoy diamonds, the old logo had four of them for you in different colors and sizes. It wasn’t a great logo and it wasn’t a terrible logo but there also no high design expectations from Walmart so that middle-of-the-road-ness of the old logo was perfectly fine. The new logo now tries to be cool and design-y and fails very hard at it. The two overlapping diamonds have been transformed into two chevron-parenthesis kind of things that form an awkward diamond together. The shapes are generic and not very pleasing, which can be sort of forgiven in the horizontal lock-up version when the icon is smaller but is fairly obnoxious in the stacked lock-up where the icon is unnecessarily large. The lowercase approach is obviously a way of trying to make this more accessible and friendlier and while that often works in most cases, here it feels very forced. Even visually it’s a disservice because an uppercase for “Sam” would have balanced out the ascenders of “Club” and what feels like a VERY large apostrophe. The “l” and “b” have some gratuitous angles that if they at least matched the angles of the icon could have been warranted and the curve at the bottom of the “l” is an added obstacle to cleaner kerning. Overall, this feels like an unnecessary update — perhaps even a wasted update as the capital investment required to update all the signage is not really worth it for this logo.

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Categories: News

Reviewed: New Logo and Identity for Skyscanner by Koto

Mon, 09/30/2019 - 15:27
Established in 2003, Skyscanner is an online travel platform that started as a flight search engine only and has grown into a full travel booking service for flights, hotels, and car rentals. Owned by Chinese company, Ctrip, the largest online travel agency, Skyscanner has been “I See Sun-tanning People” New Logo and Identity for Skyscanner by Koto

Established in 2003, Skyscanner is an online travel platform that started as a flight search engine only and has grown into a full travel booking service for flights, hotels, and car rentals. Owned by Chinese company, Ctrip, the largest online travel agency, Skyscanner has been growing steadily with their website available in over 30 languages and with offices in the UK, Singapore, Spain, China, United States, Hungary, and Bulgaria. Last week, Skyscanner introduced a new identity designed by Koto.

Travel brands have got lost. Wacky advertising, same-same destination photos, product experiences that are hard to differentiate. As one of the originals, Skyscanner prided itself on product excellence, but was lagging on emotional resonance. We worked with them to build a brand leading the global transformation to modern and sustainable travel.Koto project page New Logo and Identity for Skyscanner by Koto Logo. The new symbol is a key step in Skyscanner's brand evolution. It embodies the optimism of a sunrise, and positions Skyscanner as the catalyst for a new era of sustainable travel. We worked hard to create something with global appeal, which would be well-suited to a brand that gives travelers everywhere new ways to ethically and effortlessly explore the world.Koto project page Your browser does not support the video tag. New Logo and Identity for Skyscanner by Koto The different meanings behind the logo. Your browser does not support the video tag. Icon construction. Brand video.

The old logo wasn't great but it did a good job in interpreting the name visually by showing a cloud ("sky") with frequency waves ("scanner"). Not super deep but functional and it did look like a kind of digital utility tool. As the site has evolved into more of a lifestyle travel platform it certainly felt cold. The new logo immediately feels more optimistic and vacation-y with the sun rays, which is the element that stands out the most in the new icon. From there, things get a little confusing about what the icon is... my instant interpretation was that it's an eye but it's a rather creepy eye that is sort of looking at you dubiously and if that's an eye then wouldn't the rays be the eyebrows but then if those are eyebrows why do they look like eyelashes? Maybe I'm over-analyzing it -- welcome to my life -- because, in principle, it's a good icon in the sense that it's distinct and ambiguously evocative about searching for vacation options. Interestingly none of the meanings behind the logo are an eye, so maybe I'm just seeing things and this whole paragraph is misguided but, in my defense, I would have not derived "ideas" or "sustainability" from looking at the logo -- "destinations" maybe because I did think of the icon as pointing down at something. The accompanying wordmark is nice... nothing too special but, thankfully, nothing completely generic either -- golf clap for extending the "k" to fill the counterspace with the "y".

New Logo and Identity for Skyscanner by Koto Logo on shadow. Your browser does not support the video tag. Logo in different locations. 10/10 motion masking job.

One thing that I like a lot about the icon is how it's treated on motion and photos, masked with specific elements. The relative complexity of the icon and all the spaces between its various elements lends itself very well to this treatment. Hard to explain, sorry... I just like the effect.

Your browser does not support the video tag. Color palette. New Logo and Identity for Skyscanner by Koto Typography. New Logo and Identity for Skyscanner by Koto Guidelines. We've developed an identity which can stretch easily from calm and simple to energetic and loud. Where every element is used sparingly and communicated clearly, but always with personality and impact. It's a system that works for all Skyscanner's diverse global audiences and across every touchpoint - from brand-building to price-led communications.Koto project page New Logo and Identity for Skyscanner by Koto Tag devices. New Logo and Identity for Skyscanner by Koto Destinations. Your browser does not support the video tag. Digital billboard. New Logo and Identity for Skyscanner by Koto Posters. New Logo and Identity for Skyscanner by Koto Ads.

The identity goes in a few different directions, all good on their own and as a whole. For example, in the image directly above, there is a nice use of the arrow in the icon to create a holding shape for the logo that also helps point towards the content. There is also the grid with the colors and the destinations that has playful, subtle shadows that are representative of each location. And then there are cool travel photos with the icon acting as an accent over specific elements in each picture.

New Logo and Identity for Skyscanner by Koto App screens. New Logo and Identity for Skyscanner by Koto Instagram Stories. New Logo and Identity for Skyscanner by Koto Newspaper ad. New Logo and Identity for Skyscanner by Koto Ping pong, naturally. New Logo and Identity for Skyscanner by Koto Swag. I think the sleeping mask explains my obsession with the icon looking like an eye.

Overall, this is a great evolution that moves Skyscanner away from something like, say, Priceline and more into Airbnb territory with a brand that aims to be more human and evocative in a way that helps it be distinctive from competitors like Travelocity and Kayak.

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Categories: News

Spotted: New Logo for Dali

Fri, 09/27/2019 - 21:26
New Logo for Dali Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Bb5hyvFoOsw/new_logo_for_dali.php https://www.underconsideration.com/brandnew/archives/new_logo_for_dali.php Fri, 27 Sep 2019 11:55:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_dali.php
Categories: News

Linked: Paramount Animation Logo

Fri, 09/27/2019 - 15:26
Paramount Animation has released a charming opening logo animation that nicely complements the well-known Paramount Pictures mountain logo. A good interview about it at the link. (Sorry for the low-res; not much else available to embed.) Your browser does not support the video tag. [If you can not see a video here view this post on Brand New] Visit Link Paramount Animation has released a charming opening logo animation that nicely complements the well-known Paramount Pictures mountain logo. A good interview about it at the link. (Sorry for the low-res; not much else available to embed.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/HGAW33rw9mw/paramount_animation_logo.php https://www.underconsideration.com/brandnew/archives/paramount_animation_logo.php Fri, 27 Sep 2019 05:24:28 -0600 https://www.underconsideration.com/brandnew/archives/paramount_animation_logo.php
Categories: News

Noted: New Logo for Sandwich by Cosma Schema

Fri, 09/27/2019 - 15:26
(Est. 2010, previously Sandwich Video) Sandwich is a creative agency in Los Angeles, CA, that creates videos of all kinds, from direct-response explainers that focus on the product to national TV campaigns that elevate the brand, working with indie startups, big publicly traded companies, and “Any Way you Slice it” New Logo for Sandwich by Cosma Schema

(Est. 2010, previously Sandwich Video) Sandwich is a creative agency in Los Angeles, CA, that creates videos of all kinds, from direct-response explainers that focus on the product to national TV campaigns that elevate the brand, working with indie startups, big publicly traded companies, and everything in between.

Design by
Cosma Schema (Los Angeles, CA)

Related links
Sandwich post on Medium

Relevant quote
That is our brilliant new logo. When this one popped up in a concept review session somewhere in the middle of the second round under the name “Flavor Town”, our jaws dropped to the floor and we all fell instantly in love because it is just so Sandwich.

Images (opinion after)

New Logo for Sandwich by Cosma Schema Logo.

Opinion
There isn’t much to see here and Sandwich, the company, isn’t something most of us would be aware of but it’s Friday and this logo made me smile from ear to ear. A recent comment on the Sydney Dance Company post said “Someone wake me when people start actually designing stuff, rather than just setting some [sans] serif type.” Wake up my man because I think this logo is a perfect example of someone “designing stuff”. There are dozens of visual options to represent “sandwich” and I would say this is one of the least expected, with a single slice of bread holding some extra funky, extra fun lettering that follows the silhouette of the bread. The lettering even sandwiches itself with three layers of characters neatly stacked. I don’t even know why I am over-rationalizing this… it made me smile, it made me happy, and it makes me want a sandwich. All good things.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/4DxvnhdMOyM/new_logo_for_sandwich_by_cosma_schema.php https://www.underconsideration.com/brandnew/archives/new_logo_for_sandwich_by_cosma_schema.php Fri, 27 Sep 2019 05:05:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_sandwich_by_cosma_schema.php
Categories: News

Reviewed: Friday Likes 302: From Menta, Caserne, and Bartosz Szymkiewicz

Fri, 09/27/2019 - 12:26
All packaging this week, spanning the spectrum from high- to low-end, with work from Guadalajara, Montréal, and Warsaw. “From Menta, Caserne, and Bartosz Szymkiewicz” Friday Likes 302

All packaging this week, spanning the spectrum from high- to low-end, with work from Guadalajara, Montréal, and Warsaw.

Noble Cacao by Menta Noble Cacao by Menta

Noble Cacao is a premium Mexican Chocolate brand created from the cacao plantations in the southeastern part of the country where 70% of Mexico's cacao is grown. The packaging, designed by Guadalajara, Mexico-based Menta, exudes premium-ness with thin boxes made from cotton paper flooded in deep, rich colors and accentuated by a gold foil frame and logo. Finished by a small label that wraps around, the boxes all have simple and lovely typography -- even the calorie and nutrition badges on the front are nice. The "NC" monogram, designed by fellow local Henriquez Lara Estudio, adorns the bars themselves and, whether on purpose or coincidence, I like how its thickness matches that of the division of the bars. Lastly, one of the flavors is Chocolate with sea salt and crickets. That is all. See full project

Club Kombucha by Caserne Club Kombucha by Caserne

Club Kombucha, as its name implies, is a brand of Kombucha, this one in Canada and sold in a can -- a Can can kombucha if you will. (Sorry.) The packaging, designed by Montréal, Québec-based Caserne, features a delicious wordmark in a bubbly serif that, based on their web font use, looks to be a customized version of Livorno, where they have added some funky indentations to the "l" and "b". Rendered in gold on top of some wave graphics that change colors, there is no evident conceptual linkage to Kombucha, but with cans that look this good I ain't going to complain much. Maybe just the one thing that clashes is the category typography at the bottom of the cans, where the deadpan sans serif looks like it belongs on the can of a microbrewery's IPA. That "Club" type, tho. See full project

Bartosz Ferments by Bartosz Szymkiewicz Bartosz Ferments by Bartosz Szymkiewicz

Bartosz Ferments is a brand of fermented vegetables and condiments available to friends and acquaintances of Warsaw, Poland-based Bartosz Szymkiewicz who, after getting into home brewing, got into home fermenting, and like a good designer would, he created a label system for his own products. Without budget for gold foil -- LOL -- Bartosz uses funky label shapes to match the different jars and pairs each one with a smaller round sticker with his logo. The typography on the labels also looks as if it has been fermented -- more LOL -- with a weird headliner font and some odd companions that don't belong together at all anywhere else in the universe but come together (im)perfectly in these labels, along with some crude drawings of the veggies in each jar. It almost sounds like I'm putting this down but I really love (and perhaps envy) the looseness of it and how it feels so much like a home-made product. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/yhxbzpKffAM/friday_likes_302.php https://www.underconsideration.com/brandnew/archives/friday_likes_302.php Fri, 27 Sep 2019 05:00:46 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_302.php
Categories: News

Spotted: New Logo for Ruoff Mortgage

Thu, 09/26/2019 - 21:26
New Logo for Ruoff Mortgage Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/RPsfhg37ZQg/new_logo_for_ruoff_mortgage.php https://www.underconsideration.com/brandnew/archives/new_logo_for_ruoff_mortgage.php Thu, 26 Sep 2019 11:40:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_ruoff_mortgage.php
Categories: News

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