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Linked: Reimagining Pepsi

Tue, 07/16/2019 - 17:23
Kiev, Ukraine-based Anton Suprunenko takes a stab at redesigning Pepsi's logo and packaging. Some interesting things going on there. Reimagining Pepsi Visit Link Kiev, Ukraine-based Anton Suprunenko takes a stab at redesigning Pepsi's logo and packaging. Some interesting things going on there. http://feedproxy.google.com/~r/ucllc/brandnew/~3/2SGh2cGf8_c/reimagining_pepsi.php https://www.underconsideration.com/brandnew/archives/reimagining_pepsi.php Tue, 16 Jul 2019 08:27:24 -0600 https://www.underconsideration.com/brandnew/archives/reimagining_pepsi.php
Categories: News

Noted: New Logo and Packaging for Omura by Safari Sundays

Tue, 07/16/2019 - 17:23
(Est. 2018) "Omura is a technology and design brand focused on the cannabis and wellness space, founded on the goal of perfecting the whole flower cannabis experience. The Omura system delivers a sustainable, sophisticated, and smoke-free experience for the purest method of cannabis consumption. Next-generation “Deep Breaths” New Logo and Packaging for Omura by Safari Sundays

(Est. 2018) "Omura is a technology and design brand focused on the cannabis and wellness space, founded on the goal of perfecting the whole flower cannabis experience. The Omura system delivers a sustainable, sophisticated, and smoke-free experience for the purest method of cannabis consumption. Next-generation 'heat not burn' technology elevates the whole flower dosing experience, giving users a clean, safe, and convenient whole flower experience. With precision engineering, Omura is pioneering the evolution of cannabis through their proprietary vaporizer system that is now available in California and Arizona."

Design by
Safari Sundays (New York, NY / Los Angeles, CA)

Related links
N/A

Relevant quote
Safari Sundays positioned and named the brand for the precise way its highly evolved, next-gen heat-not-burn technology delivers the ‘Entourage Effect’ via cannabis cartridges that use and maintain the integrity of whole flower cannabis.

The nature of this highly evolved system and the unique collaboration between the Omura team of engineering, design and cannabis experts demanded an approach that could express the highly elevated story behind the brand.

Safari Sundays designed the brand to be anchored in the natural precision and power of the whole flower. From the pure essence of the brand icon and the rich sophistication of the core green to the elevated beauty of photography – everything is an exercise in presenting the pure, precise, and next-gen tech devised to harness the power of the whole flower.

Safari Sundays designed the device packaging to focus on the sleek beauty of the structure itself. The cartridge packaging required a more tiered, gradated color system to easily mark each species: Sativa, Indica, Hybrid and Hemp. A versatile, easy to update, detail sticker was then created to allow producers and growers to personally implement the strain name and precise levels of both THC and CBD contained within each cartridge. The result is a highly flexible system that can be updated and implemented state by state as the business grows and is easy for new to cannabis consumers and existing cannabis consumers.

Images (opinion after)

New Logo and Packaging for Omura by Safari Sundays Logo. New Logo and Packaging for Omura by Safari Sundays Logo and device. New Logo and Packaging for Omura by Safari Sundays Logo, device, and packaging. New Logo and Packaging for Omura by Safari Sundays Packaging. New Logo and Packaging for Omura by Safari Sundays Wild postings (’cause the paper is wrinkled). New Logo and Packaging for Omura by Safari Sundays Device. (No idea why the images were provided with a visible grid but, hey, to each his own.) New Logo and Packaging for Omura by Safari Sundays Merch/swag. New Logo and Packaging for Omura by Safari Sundays
New Logo and Packaging for Omura by Safari Sundays Hero shots.

Opinion
Continuing Pot Day on Brand New today is this entry on the other end of the spectrum from The Flower Collective, with a much more high-end aspiration. The icon in the logo is also an abstract flower — I think… at this point when it comes to pot branding I’m having a hard time telling what’s what, especially since I’m not a consumer of it — and it looks pretty nice. It’s elegant and slightly luxurious. I like how the joints sort of blob out, which is the least technical term for whatever is happening there. The wordmark is quite nice as well, with its generous letter-spacing and slender-ish construction. The device looks like something out of a Black Mirror episode, which is a compliment. The icon looks right at home on it too. The packaging starts out good with the embossed icon and graded colors but the stickers stand out like a sore thumb. I understand they are meant to be customizable by providers that choose to use the device but it almost looks like those Surgeon General warnings on cigarette boxes. Overall, this definitely hits the mark of being high-end and a little more pretentious, which there is nothing wrong with… there is an audience for everything.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Kly7ARFeyj4/new_logo_and_packaging_for_omura_by_safari_sundays.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_omura_by_safari_sundays.php Tue, 16 Jul 2019 05:42:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_omura_by_safari_sundays.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design

Tue, 07/16/2019 - 14:23
Established in 2014, The Flower Collective is a wholesale plant nursery dedicated to "crafting naturally potent cannabis products through traditional growing, harvesting and extraction techniques." Located in Nederland, CO, a tiny town (population 1,500+) near the Rockies, at an elevation of 8,228 feet, the operation “Hash it Out” New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design

Established in 2014, The Flower Collective is a wholesale plant nursery dedicated to "crafting naturally potent cannabis products through traditional growing, harvesting and extraction techniques." Located in Nederland, CO, a tiny town (population 1,500+) near the Rockies, at an elevation of 8,228 feet, the operation benefits from the high altitude, which reduces their water intake, which in turn comes from snowmelt in the Indian Peaks Wilderness, minimizing their impact on the environment. In their 5,000-square-foot facility with 16 employees, The Flower Collective specializes in bubble hash -- a cannabis concentrate made using ice water -- and offers concentrates as well as joints and blunts. After spending some time as a medical cannabis provider, The Flower Collective is now a licensed recreational cannabis supplier and has introduced a new identity and packaging designed by Boulder, CO-based Cast Iron Design.

Your browser does not support the video tag. How bubble hash is made. Your browser does not support the video tag. How bubble joints are made. The goal of the brand identity was to create an aesthetic that could quickly grab the attention of timid tourists while also establishing a rich personality for loyal locals. The color system of near-neon accents over deep cobalt was inspired, in part, by '60s blacklight posters, giving the packaging an aesthetic influenced by cannabis culture without falling into the same color palettes and visual tropes common with competitors. The bold typography system, custom icons, and creative copywriting help express The Flower Collective's unique location, product qualities, and sense of humor.Cast Iron Design project page New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Although presented as a new logo -- given that it's a new recreational cannabis brand -- the company did have previous logos: on the left, the original, and on the right, an earlier variation of the new logo also by Cast Iron Design. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Logo. Your browser does not support the video tag. Your browser does not support the video tag. Logo animations.

The logo features a nice abstract rendition of a flower in a tightly executed, not-thin, not-thick stroke style that pairs with the wordmark of equal thickness. Not much else to rhapsodize about the logo -- it's solid. And things only get more interesting from here...

The Flower Collective's facilities are located in Nederland, Colorado. Ned is a town of only 1,500 residents nestled in the Rocky Mountains against a large reservoir. It's known for having a distinct culture and an abundance of character packed into a small area. We played off of their "Ned cred" by creating an icon set where each icon represents a landmark or characteristic of Nederland.Cast Iron Design project page New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Pattern. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Pattern legend.

For a town of so few people, Nederland sure is weird. Among other quirks, they celebrate, since 2002, Frozen Dead Guy Days, which honors the frozen body of a Norwegian man that resides in the town. It's a long story. Point being, the uniqueness of the town is charmingly captured in the brand pattern that features all kind of local references. Its wobbly hand-drawn style provides a fun contrast to the crisp logo and a backdrop for all of the packaging.

Creative copywriting was a point of emphasis, injected into nearly every touchpoint. The basic guidelines are to keep things short, avoid negativity, and draw a little inspiration from a cannabis-induced state of mind, with the hope of inducing a smile, smirk, laugh, or eye roll.Cast Iron Design project page New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Core messaging. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Promo booklet.

The copywriting is literally a group of stoned friends writing corporate copy and Cast Iron nailed the tone and absurdity. There are a few more examples of the writing in their project that I left out for brevity of the post but there is a lot more. The copywriting even paid off when a customer posted an example of it on Reddit, which made it to the home page and garnered more than 45,000 upvotes.

New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Hash concentrate boxes. Your browser does not support the video tag. Box reveal.

The concentrate packaging comes in a special box, as if you were getting a ring from Tiffany's but funner. What's kind of interesting about the box is that none of the elements really go together but, yet, they do. There is no reason the pattern should exist both in bright colors and then as tone-on-tone, there is no reason to add the extra groovy typeface, there is no reason to introduce a condensed typeface or wraparound label or embossed icon but, in the end, it packs a punch and it works.

New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Joint and blunt tubes. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Blunt tubes. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Joint tubes.

The tubes, having less real estate and more limitations of what you can do on them are more immediately successful than the boxes, with the pattern adding a nice bit of texture and the product descriptor clear and big. The main dark blue color works nicely with the bright colors, which literally pop out of the display box.

New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Joint. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Lighter. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Packing tape. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Enamel pins. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design T-shirt. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design Other t-shirt. New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design T-shirt tag.

The swag and other materials are all kinds of fun and good quality. To boot, Cast Iron Design has done a great job in minimizing the carbon footprint of where the goodies come from and put together a surprisingly fun video that highlights each vendor's environmental benefits and distance from The Flower Collective.

In addition to design, we've carefully selected materials, processes, and production partners for a multitude of print and promotional items. Special attention is paid to distance since transportation/shipping is a significant contributor to an object's carbon footprint. Utilizing stateside vendors also helps ensure employees are paid a more reasonable wage (garment workers in developing countries are some of the lowest paid laborers in the world). It's by no means foolproof, but sourcing as locally as possible is a key component of sustainable systems thinking. Although individually packaged products are inherently unsustainable, The Flower Collective is taking marked steps in the right direction.Cast Iron Design project page Your browser does not support the video tag. Sustainability video.

Overall, this is one of those projects where you can tell everyone had fun working on it, including the client. With the rise of recreational cannabis, these brands are going in every kind of possible direction, from luxurious to douchey to lighthearted fun and with little rules and playbooks in place, it's great to see some of these brands, like this one, run wildly in their own unexpected direction.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/1KSdBF7U4vs/new_logo_identity_and_packaging_for_the_flower_collective_by_cast_iron_design.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_the_flower_collective_by_cast_iron_design.php Tue, 16 Jul 2019 04:38:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_the_flower_collective_by_cast_iron_design.php
Categories: News

Linked: Opening at Matchstic

Mon, 07/15/2019 - 20:23
Position: Senior Identity Designer at Matchstic in Atlanta, GA. Opening at Matchstic Visit Link Position: Senior Identity Designer at Matchstic in Atlanta, GA. http://feedproxy.google.com/~r/ucllc/brandnew/~3/JoeWm7cr-no/opening_at_matchstic_4.php https://www.underconsideration.com/brandnew/archives/opening_at_matchstic_4.php Mon, 15 Jul 2019 11:59:59 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_matchstic_4.php
Categories: News

Spotted: New Logo for Yext

Mon, 07/15/2019 - 20:23
New Logo for Yext Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/aka7DW1jQrw/new_logo_for_yext.php https://www.underconsideration.com/brandnew/archives/new_logo_for_yext.php Mon, 15 Jul 2019 11:10:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_yext.php
Categories: News

Spotted: New Logo and Identity for Big Nerd Ranch by Matchstic

Mon, 07/15/2019 - 20:23
New Logo and Identity for Big Nerd Ranch by Matchstic Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/wS0hNN0lTTk/new_logo_and_identity_for_big_nerd_ranch_by_matchstic.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_big_nerd_ranch_by_matchstic.php Mon, 15 Jul 2019 11:03:07 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_big_nerd_ranch_by_matchstic.php
Categories: News

Linked: Bird Misrepresentation

Mon, 07/15/2019 - 17:23
Nick Lund, of The Birdist, a website about birding, believes -- jokingly? -- birds are harmfully misrepresented in sports logos and would like to offer some corrections (shown on the right). Bird Misrepresentation Visit Link Nick Lund, of The Birdist, a website about birding, believes -- jokingly? -- birds are harmfully misrepresented in sports logos and would like to offer some corrections (shown on the right). http://feedproxy.google.com/~r/ucllc/brandnew/~3/xTYwf-3SZT0/bird_misrepresentation.php https://www.underconsideration.com/brandnew/archives/bird_misrepresentation.php Mon, 15 Jul 2019 08:58:46 -0600 https://www.underconsideration.com/brandnew/archives/bird_misrepresentation.php
Categories: News

Noted: New Logo and Identity for Cheetah by Moving Brands

Mon, 07/15/2019 - 17:23
(Est. 2016) "Cheetah is the leading e-commerce solution for Small-Medium Business supplies, a $1T market in the US alone. Cheetah offers business owners a simple, affordable and fast solution for the procurement of their daily supplies. With Cheetah, business owners can reduce the time it “I Tawt I Taw A Cheetah Tat” New Logo and Identity for Cheetah by Moving Brands

(Est. 2016) "Cheetah is the leading e-commerce solution for Small-Medium Business supplies, a $1T market in the US alone. Cheetah offers business owners a simple, affordable and fast solution for the procurement of their daily supplies. With Cheetah, business owners can reduce the time it takes to manage inventory from 2 hours to 5 minutes per day, lower waste and increase cash flow. With its colorful fleet of temp-controlled delivery vehicles, Cheetah is delivering supplies to thousands of small business locations daily. Cheetah has offices in San Francisco and Tel Aviv."

Design by
Moving Brands

Related links
Moving Brands project page

Relevant quote
The Cheetah team sought an identity that was an eye-catching antithesis of their competitors and a cheery beacon of relief to their hardworking customers.

The wordmark at the heart of the new identity system brings the traits of the company's feline namesake to life. A 'mini-cheetah’ mark offers a playful solution to the space limitations of app icon design, while the tail element can be used on its own to add personality and wit—a cheeky addition to the assets available in the wider system.

Cheetah wanted to deviate from the norm and to communicate with busy small business owners in a new way: friendly and direct. Knowing that English may not be the owner's mother tongue, illustration offered a uniquely expressive way to signal the nature and value of its seamless service. The paper-cut, graphic approach set the bold tone for a library of elements to communicate with clarity and ease.

Images (opinion after)

New Logo and Identity for Cheetah by Moving Brands Logo. Your browser does not support the video tag. Logo animation from full version to shorthand. New Logo and Identity for Cheetah by Moving Brands App icon. New Logo and Identity for Cheetah by Moving Brands Tail element. New Logo and Identity for Cheetah by Moving Brands Uniform. New Logo and Identity for Cheetah by Moving Brands Illustrations. New Logo and Identity for Cheetah by Moving Brands Messaging. New Logo and Identity for Cheetah by Moving Brands App screens. New Logo and Identity for Cheetah by Moving Brands New Logo and Identity for Cheetah by Moving Brands Wild postings (is the new tote). New Logo and Identity for Cheetah by Moving Brands Livery.

Opinion
The old logo was super lame but at the very least it communicated that something big, requiring a truck, got delivered — the word “restaurant” hinted at what that something could possibly be and the name implied it got done quickly. The new logo… yeah… it’s a cheetah made out of the word “cheetah” and unless it’s a learning book for toddlers I am not sure it’s something you would want to do in other contexts. I mean, I applaud the no-fucks-given decision to do this but it is super weird, man. I think what kills it for me is the little feet in the “h”s, mostly because whenever I have worked with a client that doesn’t know design terminology and you explain serifs you call them “little feet” so there is something very entry-level about this that’s off-putting. But based on the description on the project page, the Cheetah folks are some fun, free-spirited people and they dig this, so go forth! The food illustrations are good but have nothing to do with the logo, not only stylistically but in the applications there is nothing that brings them together convincingly — they just happen to be in the same place at the same time. Perhaps the livery image starts to get at some kind of interesting relationship but even then it’s impossible to know what Cheetah is or does. Still, gotta commend that the logo has overt quirkiness and personality at a time where few companies want that.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/z1z61cauUR8/new_logo_and_identity_for_cheetah_by_moving_brands.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cheetah_by_moving_brands.php Mon, 15 Jul 2019 08:37:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cheetah_by_moving_brands.php
Categories: News

Reviewed: New Logo and Identity for FAO Schwarz by Mattson Creative

Mon, 07/15/2019 - 14:23
Established in 1862 in Baltimore, MD, by Frederick August Otto Schwarz, FAO Schwarz is the oldest toy store in the United States and possibly its most famous. Moving to New York, NY, in 1870, FAO Schwarz opened its flagship store in the General Motors Building “Between a Rock(efeller) and a Happy Place” New Logo and Identity for FAO Schwarz by Mattson Creative

Established in 1862 in Baltimore, MD, by Frederick August Otto Schwarz, FAO Schwarz is the oldest toy store in the United States and possibly its most famous. Moving to New York, NY, in 1870, FAO Schwarz opened its flagship store in the General Motors Building on Fifth Avenue, made famous by Tom Hanks' Big in 1988. Since then, the toy store has had many ups and downs: going through multiple ownership changes, opening as many as 40 retail stores, filed for bankruptcy twice in the early 2000s, and ultimately (and most dramatically) closing its flagship store in 2015. In 2016, ThreeSixty Group acquired it from Toys 'R' Us and since 2017 has been rolling out a new identity, designed by Orange County, CA-based Mattson Creative, that finally hit the big stage when they reopened FAO Schwarz in a new location in Rockefeller Center on November 16, 2018.

New Logo and Identity for FAO Schwarz by Mattson Creative Logo. New Logo and Identity for FAO Schwarz by Mattson Creative Full-render logo.

The old logo, that made its debut way back in 2010, introduced a creepy harlequin and some okay but not great typography. In the years since then, FAO Schwarz has, as related to me by Mattson Creative, used multiple different logos and this new version, in a way, feels like it's been the FAO Schwarz logo for decades. It's simple and classic, with an elegant flared serif and while, in general, I am not a fan of fleuron-like elements, the holding shape adds a nostalgic, vintage touch to the logo. But, to be honest, we are not here for the logo and I know this identity is not exactly the most breaking of news but the identity system is all kinds of awesome.

New Logo and Identity for FAO Schwarz by Mattson Creative Patterns. New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative Bags.

The system hinges on a set of delightful patterns that evoke the idea of toys without referencing any particular kind of toy through abstract representations of fun things like cars and balloons and trains and candy and robots that are perfectly on cue regardless of whether you go there to buy LEGO, create a Build-a-Bear, or leave with only bags of candy. The color palette of black, red, pink, gold, and white is amazingly perfect for all genders and all ages and the overall combination of design elements makes it feel both accessible and luxurious (maybe more the latter, but still). The patterns can be cropped to focus only on a few elements, they can be mixed and matched, they can be repeated endlessly, and they can be easily accentuated by the fleuron-shaped logo.

New Logo and Identity for FAO Schwarz by Mattson Creative Sample packaging. New Logo and Identity for FAO Schwarz by Mattson Creative Box templates. New Logo and Identity for FAO Schwarz by Mattson Creative Actual packaging. (Images taken from FAO's online shop).

Amidst all the toy brands you can buy at the store, FAO's own brand stands out beautifully with consistent yet flexible packaging. The addition of the bold slab serif works great with the logo and patterns, while a few dingbats here and there add a little more glitz.

New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative Various illustrations.

The illustration work is pretty fantastic too, adding even more elements to play with in compositions or on their own. Both the patterns and the illustrations have a strong Disney's "It's a Small World" vibe -- it's my favorite Disney ride, so to me, this whole approach is very pleasing.

New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative New store exteriors.

The windows on the exterior of the store are peppered with the patterns and illustrations and are neatly framed by the clean lines and tan color of the building itself, creating a perfectly modular backdrop for the system to lure people into the store.

New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative Interior renders. New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative Interiors. New Logo and Identity for FAO Schwarz by Mattson Creative A sampling of the interiors gathered from Instagram. Photo credits: top left, top middle, top right, bottom left, bottom middle, bottom right.

The interiors are crazy. I happened to be in New York in Thanksgiving last year, a few days after it opened and the line to get in was a bit intense but I really wanted to check it out and it's amazing in there. It's basically like stepping into a real-life, life-size guidelines document. The whole store is the identity system, from the shelves to the wallpaper to the products and while you might think "Isn't that too much?" you would be right, and it's glorious.

New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative New Logo and Identity for FAO Schwarz by Mattson Creative Merch.

Even the dreamed-up merchandise becomes a reality in this project, with some great FAO Schwarz-brand products that are down-tight covetable and collectible. Like a kid in a candy store, Mattson Creative went wild with this project and the enthusiasm is evident from start to finish.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/b6fyQ3ulDOo/new_logo_and_identity_for_fao_schwarz_by_mattson_creative.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_fao_schwarz_by_mattson_creative.php Mon, 15 Jul 2019 05:08:43 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_fao_schwarz_by_mattson_creative.php
Categories: News

Spotted: New Logo and Packaging for ColaCao by Batllegroup

Fri, 07/12/2019 - 20:22
New Logo and Packaging for ColaCao by Batllegroup Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oMczT5xJcuw/new_logo_and_packaging_for_colacao_by_batllegroup.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_colacao_by_batllegroup.php Fri, 12 Jul 2019 11:50:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_colacao_by_batllegroup.php
Categories: News

Linked: Hot Takes on 2020 Candidate Logos

Fri, 07/12/2019 - 17:22
On Facebook (so not sure if the link will work for everyone), Kris Willhoite pithily breaks down each Democratic Presidential Candidate logo. Hot Takes on 2020 Candidate Logos Visit Link On Facebook (so not sure if the link will work for everyone), Kris Willhoite pithily breaks down each Democratic Presidential Candidate logo. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Zx42bsIT0j4/hot_takes_on_2020_candidate_logos.php https://www.underconsideration.com/brandnew/archives/hot_takes_on_2020_candidate_logos.php Fri, 12 Jul 2019 08:10:49 -0600 https://www.underconsideration.com/brandnew/archives/hot_takes_on_2020_candidate_logos.php
Categories: News

Noted: New Logo and Identity for UPL OpenAg by Venturethree

Fri, 07/12/2019 - 17:22
(Est. 1969) "UPL is a leader in global food systems. And with the acquisition of Arysta LifeScience, becomes one of the top 5 agricultural solutions companies worldwide. With revenue of approximately USD $5 billion, it has a footprint in 76 countries and sales in 130+ “Ag OG” New Logo and Identity for UPL OpenAg by Venturethree

(Est. 1969) "UPL is a leader in global food systems. And with the acquisition of Arysta LifeScience, becomes one of the top 5 agricultural solutions companies worldwide. With revenue of approximately USD $5 billion, it has a footprint in 76 countries and sales in 130+ countries, with 10,800+ people worldwide. Having global market access to the world's food basket and focused on high-growth regions, we aim to transform agriculture through our purpose of OpenAg, an open agriculture network that feeds sustainable growth for all. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various row crops and specialty crops, including crop protection, BioSolutions and seed treatments covering the entire crop value chain."

Design by
Venturethree (London, UK)

Related links
Venturethree project page

Images (opinion after)

Logo introduction video. Your browser does not support the video tag. Logo. Your browser does not support the video tag. Icon animation. Your browser does not support the video tag. Instagram posts. New Logo and Identity for UPL OpenAg by Venturethree iPads with stuff. New Logo and Identity for UPL OpenAg by Venturethree Office. New Logo and Identity for UPL OpenAg by Venturethree Full-color, non-render totes. Clapping emoji. Also, for a few other launch photos see this Instagram post.

Opinion
The old logo, which, without the “OpenAg”, also applied to the main UPL logo was kind of scary. It was clearly a “U” but it was weird and aggressive in an evil movie corporation way. The new logo, which, without the “OpenAg”, also applies to the main UPL logo — sorry, I know this is weird but the overall presentation from both Venturethree and UPL makes it unclear what exactly UPL OpenAG is and whether or not UPL OpenAg is the main brand or not — has more of a novelty approach with a series of overlapping, overlaying blobs. I won’t lie, I like to look at them but, I won’t lie either, I have no idea what they mean or stand for. Even as generative “vessels” for data, they are kind of empty and there is no kind of a-ha moment where the concept or an explanation of what data is being used pays off in the execution. Mostly, I’m confused but UPL seems to be pretty gung-ho about the whole OpenAg thing so we’ll roll with it. The wordmark is odd too… like, it’s only three letters but they somehow don’t feel like they belong to each other and the lock-up with the blobs, while different, feels random. The overall vibe though, does manage to come across as corporate-with-a-conscience. Maybe.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/G4PM90LnQ-w/new_logo_and_identity_for_upl_openag_by_venturethree.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_upl_openag_by_venturethree.php Fri, 12 Jul 2019 07:47:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_upl_openag_by_venturethree.php
Categories: News

Reviewed: Friday Likes 292: From Office of SPGD, Blok Design, and Marina Goñi Estudio

Fri, 07/12/2019 - 14:22
A range of typographic-driven identities this week, with work from Melbourne, Toronto, and Getxo. “From Office of SPGD, Blok Design, and Marina Goñi Estudio” Friday Likes 292

A range of typographic-driven identities this week, with work from Melbourne, Toronto, and Getxo.

Trit House by Office of SPGD Trit House by Office of SPGD

Previously named "Clickon Furniture", Trit House is a furniture designer and retailer with five showrooms across Australia that aside from selling their own products offers a selective curated collection from other brands. Trit's new identity, designed by Melbourne-based Office of SPGD, revolves around a fantastic custom wordmark in a style that defies categories, unless you consider Heck Yeah a typographic category. I really like the boldness, the tiny spikes, the giant tittle, and the odd "r". It looks even better in applications where it's embossed/debossed as it adds an even stronger sense of weight and density to it. The color palette of red, black, and dark mustard is super tasty and even cozy, perfect for some furniture shopping. See full project

MUT by Blok Design MUT by Blok Design

MUT (Mercado Urbano Tobalaba) is a mixed-use development in Santiago, Chile, that brings together eight floors of retail, four office towers, and over 92,000 square feet of green space. The identity, designed by Toronto, ON-based Blok Design, is self-described as "[honoring] its sense of place with a typography inspired by local iconography and colours taking their cues from the Chilean landscapes and textiles", which, since I have not been to Santiago myself I cannot attest to but what I can attest to is that I really like the extra tall, extra loosely spaced, extra ink-trapped letters for the logo as well as the light/dark blue and orange color palette and even the hipstery type-in-a-circle seal-like device. The applications are pleasant, energetic, and nicely varied, sort of conveying a sense of the multiple options and possibilities of this new development. See full project

Abad by Marina Goñi Estudio Abad by Marina Goñi Estudio

Abad is the product design studio of brothers Jon and Iker Abad in Getxo, in Basque Country, Spain. The identity, designed by local designer Marina Goñi Estudio, features a great wordmark that takes advantage of the four-letter name in a novel and playful way, repeating the letters in a way that forms a strong angled composition and allows the name to be read once horizontally and once diagonally again. It's such a simple typographic exercise and it looks so good. I wish the applications used something other than Verdana as I get heavy IKEA vibes and even the tab-folder device is a little odd but the color palette and paper stocks are great and the debossed application on the box is scrumptious. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/AUS-U4OcDT0/friday_likes_292.php https://www.underconsideration.com/brandnew/archives/friday_likes_292.php Fri, 12 Jul 2019 05:05:47 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_292.php
Categories: News

Linked: Opening at Soulsight

Thu, 07/11/2019 - 20:21
Position: Designer at Soulsight in Chicago, IL. Opening at Soulsight Visit Link Position: Designer at Soulsight in Chicago, IL. http://feedproxy.google.com/~r/ucllc/brandnew/~3/BxzbJsRvmcA/opening_at_soulsight.php https://www.underconsideration.com/brandnew/archives/opening_at_soulsight.php Thu, 11 Jul 2019 12:21:54 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_soulsight.php
Categories: News

Spotted: New Logo and Identity for Rideback by Marchio

Thu, 07/11/2019 - 20:21
New Logo and Identity for Rideback by Marchio Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/XfJpEppSzu8/new_logo_and_identity_for_rideback_by_marchio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rideback_by_marchio.php Thu, 11 Jul 2019 12:17:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rideback_by_marchio.php
Categories: News

Spotted: New Logo for DocuSign

Thu, 07/11/2019 - 20:21
New Logo for DocuSign Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/rwhtIEVZSb0/new_logo_for_docusign.php https://www.underconsideration.com/brandnew/archives/new_logo_for_docusign.php Thu, 11 Jul 2019 12:09:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_docusign.php
Categories: News

Linked: Movie Beers

Thu, 07/11/2019 - 17:21
Some easy-drinking, fun design today: Movie-themed beers designed by Motyw Studio in Lublin, Poland, for Dziki Wschód (Wild East) Brewery. Movie Beers Visit Link Some easy-drinking, fun design today: Movie-themed beers designed by Motyw Studio in Lublin, Poland, for Dziki Wschód (Wild East) Brewery. http://feedproxy.google.com/~r/ucllc/brandnew/~3/kCJHz-OaM4w/movie_beers.php https://www.underconsideration.com/brandnew/archives/movie_beers.php Thu, 11 Jul 2019 08:35:28 -0600 https://www.underconsideration.com/brandnew/archives/movie_beers.php
Categories: News

Noted: New Logo and Identity for Chater-Lea by Nous House

Thu, 07/11/2019 - 17:21
(Est. 1890, closed 1987, revived 2019) "Chater-Lea was a British bicycle, car and motor cycle maker with a nine-storey factory in Banner Street in the City of London and, from 1928, premises at Letchworth, Hertfordshire. It was founded by William Chater-Lea in 1890 to make “Pedal to the Metal” New Logo and Identity for Chater-Lea by Nous House

(Est. 1890, closed 1987, revived 2019) "Chater-Lea was a British bicycle, car and motor cycle maker with a nine-storey factory in Banner Street in the City of London and, from 1928, premises at Letchworth, Hertfordshire. It was founded by William Chater-Lea in 1890 to make bicycle components. It made cars between 1907 and 1922 and motorcycles from 1903 to 1935. William died in 1927 and the business was taken over by his sons John and Bernard. After vehicle production finished, the company remained trading as a component maker until 1987." (Wikipedia) Its current description: "Manufacturers of legendary components for modern and vintage bicycles, handcrafted since 1890".

Design by
Nous House (UK; no link available)

Related links
N/A

Relevant quote
Throughout the first half of the 20th Century, Chater-Lea represented the high tide of British design and engineering in the manufacture of cycle components. Today, the revitalised brand has returned as a DNVB (digitally native vertical brand) with a mission unique to its soul, combining tradition with advanced manufacturing technologies to create exceptional modern components worthy of the marque.

Nous House was commissioned to create a thoroughly modern corporate identity as a clear evolution of the Company’s past, including a full suite of collateral from print to packaging. Using a combination of full logo and monogram with a specific colour palette and a trio of organic patterns, a juxtaposition of tradition and modernity, engineering and ensoulment was melded without reverting to nostalgia or retrospection.

Images (opinion after)

New Logo and Identity for Chater-Lea by Nous House Wordmark. New Logo and Identity for Chater-Lea by Nous House Monogram. New Logo and Identity for Chater-Lea by Nous House Logo suite. New Logo and Identity for Chater-Lea by Nous House Textures. New Logo and Identity for Chater-Lea by Nous House Various applications. New Logo and Identity for Chater-Lea by Nous House Packaging. New Logo and Identity for Chater-Lea by Nous House Print applications. New Logo and Identity for Chater-Lea by Nous House Product photography.

Opinion
The old logo provides a good starting point as it was a pretty nice piece of lettering, save for the “E”s which were adamant in not staying in their lane. Getting rid of the outline and finessing the existing forms would have probably been enough, which is not to say I don’t like the higher degree of evolution of the new logo but that there were some really interesting letterforms before, like that “R”. The new logo reminds me a lot of The New York Times and their use of Cheltenham, which is not a bad thing; I love me some Cheltenham. I think the font-y part could have been a tad bolder to work better with the large initials, which are a pretty nice rendition of what was before. The new monogram is quite nice — not much else to add. Would foil stamp that 10/10. I’m not sure about the organic textures… there is no wooded element to the product itself, so I find it somewhat confusing. Some brushed steel textures? Sure. Applications are good but maybe a little odd in that they are stuck between trying to be contemporary and vintage and not quite committing either way. Color palette is nice and product photography is killer, so there are some good elements in there to continue to re-evolve the brand around some good logo work.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Z4xSYrkSnos/new_logo_and_identity_for_chater_lea_by_nous_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_chater_lea_by_nous_house.php Thu, 11 Jul 2019 08:16:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_chater_lea_by_nous_house.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Ui by Notable

Thu, 07/11/2019 - 14:21
Launched in 2019, Ui (pronounced oo-ee) is a new floral alcohol, created by Pernod Ricard's Breakthrough Innovation Group, that is crafted in Japan using traditional techniques of rice fermentation with flower yeast and once opened can be further enhanced with a seasonal accord (as in “Flower Power” New Logo, Identity, and Packaging for Ui by Notable

Launched in 2019, Ui (pronounced oo-ee) is a new floral alcohol, created by Pernod Ricard's Breakthrough Innovation Group, that is crafted in Japan using traditional techniques of rice fermentation with flower yeast and once opened can be further enhanced with a seasonal accord (as in a fragrance accord, not a treaty) which is a blend of natural ingredients -- the first one in the series being Cherry Blossom. Ui, launching with a slow and selective rollout, was specifically created for and being targeted to women as a sophisticated alternative to other sugar-filled drinks. The identity and packaging for Ui has been designed by London, UK-based Notable.

Our goal was to demonstrate Ui's category-challenging credentials by creating a brand that also felt unlike any other in the sector. The first step was to develop a Foundational Idea for Ui which captured the inspiration behind the product itself (nature and in particular flowers) and also reflected our audience's outlook on life. This is how we landed on "Live a Life in Full Bloom".

We then set to work creating the brand identity and launch plan for Ui. The creative inspiration for the brand identity was the idea of 'force and fragility' present in nature and women. In the same way that nature and flowers have dramatically contrasting elements, our brand has bolder graphic devices mixed with subtler 'quiet strength' moments.

When it came to the launch plan for Ui, there was a deliberate decision not to go mass but instead, introduce the brand via a soft launch approach. We created a launch concept--'Women of Note'--that centred on speaking to and bringing together interesting, inspirational women by hosting a series of small events and tastings. All of which has enabled Ui to build and engage with a like-minded community. Notable provided text New Logo, Identity, and Packaging for Ui by Notable Logo. Your browser does not support the video tag. Logo animation. New Logo, Identity, and Packaging for Ui by Notable Simplified logo versions.

From the start, the product is very overt about its target audience with a clear feminine aesthetic and I don't mean that in a douchey gender-confining way but there is no way you look at that logo and think, "Rambo". The fully detailed version of the logo with the multiple lines is quite delightful and I love how they have taken the ribbon structure that we sometimes see in logos -- like this -- and loosened it to make a literal ribbon. It looks super pretty. The first more minimal version, with the dark and light combination, still works well but is not as effusive and the second more minimal version, in all black, loses most, if not all, of its elegance and dimension, which is unfortunate as that's the version used in the packaging.

New Logo, Identity, and Packaging for Ui by Notable Guidelines. New Logo, Identity, and Packaging for Ui by Notable New Logo, Identity, and Packaging for Ui by Notable Brand books. New Logo, Identity, and Packaging for Ui by Notable New Logo, Identity, and Packaging for Ui by Notable Visual language. Your browser does not support the video tag. Visual language animated.

I'm not really sure what all is going on in the visual language but I definitely appreciate its relative experimentation with the loopy ribbons and the straight ribbons and the color bars and the weird condensed/extended typography and the watercolor flowers instead of what today would typically just be a moody sans serif in black. So, yeah, why not?

New Logo, Identity, and Packaging for Ui by Notable Bottle. New Logo, Identity, and Packaging for Ui by Notable Bottle exterior packaging. New Logo, Identity, and Packaging for Ui by Notable Accord bottles. Your browser does not support the video tag. The ritual of how to prepare Ui.

The packaging spares no expense, with a large flower thing serving as the cap for a sinuous custom bottle that is then placed inside a shape-fitting container that opens up like a flower. The flower metaphor is heavy y'all. I really like the label strip that keeps the outer packaging sealed but I wish they had used the full version of the logo somehow on this outer container. The bottle itself, I'm not gonna lie, it makes me uncomfortable. Maybe it's some deep-seeded Freudian shit but that giant, draping flower with an accentuated tip is a little unsettling to me... the lack of color, the texture, its size... I dunno. Nonetheless, its high-end-edness is evident and as a gift to bring over to someone's party it's kind of epic, becoming a whole topic of conversation and a fun moment gathering around as it's being prepared. Definitely beats serving shots of Tito's.

New Logo, Identity, and Packaging for Ui by Notable New Logo, Identity, and Packaging for Ui by Notable Dramatic shots. New Logo, Identity, and Packaging for Ui by Notable Non-dramatic, more real-life shots.

Overall, as a small-batch (I'm assuming) sort of novelty-test-experimental product that pushes the extremes and attempts to innovate in the category, this is undoubtedly effective, very clearly positioned, and memorable.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/68Awff5Z_1Q/new_logo_identity_and_packaging_for_ui_by_notable.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_ui_by_notable.php Thu, 11 Jul 2019 04:43:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_ui_by_notable.php
Categories: News

Spotted: New Name and Logo for FREE NOW

Wed, 07/10/2019 - 20:21
New Name and Logo for FREE NOW Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Bt0gzRTeenU/new_name_and_logo_for_free_now.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_free_now.php Wed, 10 Jul 2019 11:59:08 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_free_now.php
Categories: News

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