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Brand new

Spotted: New Name and Logo for SMART Reading

Fri, 08/30/2019 - 21:03
New Name and Logo for SMART Reading Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/rY2DYIG_Zyg/new_name_and_logo_for_smart_reading.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_smart_reading.php Fri, 30 Aug 2019 11:52:45 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_smart_reading.php
Categories: News

Linked: MU's own FedEx Arrow

Fri, 08/30/2019 - 18:03
In the negative space between the "M" and the "U" in Missouri University's logo is a... mule! Which sounds completely random but the mule is the state animal and the hidden head was very much on purpose. MU's own FedEx Arrow Visit Link In the negative space between the "M" and the "U" in Missouri University's logo is a... mule! Which sounds completely random but the mule is the state animal and the hidden head was very much on purpose. http://feedproxy.google.com/~r/ucllc/brandnew/~3/xP4XyxkBCNE/mus_own_fedex_arrow.php https://www.underconsideration.com/brandnew/archives/mus_own_fedex_arrow.php Fri, 30 Aug 2019 08:02:16 -0600 https://www.underconsideration.com/brandnew/archives/mus_own_fedex_arrow.php
Categories: News

Noted: New Alternate Logo for Chicago White Sox by CONTINO

Fri, 08/30/2019 - 18:03
(Est. 1901) "The Chicago White Sox are an American professional baseball team based in Chicago, Illinois. The White Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) Central division. The White Sox are owned by Jerry Reinsdorf, and “What’s Black and White and Sox all Over?” New Alternate Logo for Chicago White Sox by CONTINO

(Est. 1901) "The Chicago White Sox are an American professional baseball team based in Chicago, Illinois. The White Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) Central division. The White Sox are owned by Jerry Reinsdorf, and play their home games at Guaranteed Rate Field, located on the city's South Side. They are one of two major league clubs in Chicago; the other is the Chicago Cubs, who are a member of the National League (NL) Central division. One of the American League's eight charter franchises, the franchise was established as a major league baseball club in 1901. From 1901-2018, the White Sox have an overall record of 9211-9126 (a .502 winning 'percentage')." (Wikipedia)

Design by
CONTINO (New York, NY)

Related links
CONTINO project page

Relevant quote
The new “White Sox” script logo has been designed to fulfill the desire for an alternate home jersey. The style of the wordmark pulls elements from the prior “White Sox” script logos as well as characteristics from the current “Chicago” script. It features minor bumps and hiccups along the contours of the letters as a nod to the imperfections of baseball’s rich aesthetic history while still creating a unique mark with its own distinguished personality.

Images (opinion after)

New Alternate Logo for Chicago White Sox by CONTINO History of the "White Sox" mark -- notice the gap between 1990 and 2019. New Alternate Logo for Chicago White Sox by CONTINO Logo. New Alternate Logo for Chicago White Sox by CONTINO Spanish version. New Alternate Logo for Chicago White Sox by CONTINO Process. New Alternate Logo for Chicago White Sox by CONTINO Custom typeface. New Alternate Logo for Chicago White Sox by CONTINO New Alternate Logo for Chicago White Sox by CONTINO New Alternate Logo for Chicago White Sox by CONTINO Uniforms.

Opinion
With the MLB’s Player Weekend as a debut opportunity, the White Sox have introduced a new alternate logo that fills an odd gap in the team’s identity, which hasn’t had a “White Sox” treatment since 1990. Designed by CONTINO in that unique Jon Contino-esque style, the new logo is pure vintage design joy, with wobbly lines, expressive letterforms, and an undeniable baseball flavor. The logo looks rugged, authentic, and fun and it expands amazingly into a full alphabet for even more ruggedness, authentic-ness (yes, I know the right word is authenticity), and fun-ness. Amidst the controversial all-white and all-black jerseys approach for Player Weekend enforced by the league, the new White Sox logo looked dope as hell on the black uniforms.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/UvPVh9gipvI/new_alternate_logo_for_chicago_white_sox_by_contino.php https://www.underconsideration.com/brandnew/archives/new_alternate_logo_for_chicago_white_sox_by_contino.php Fri, 30 Aug 2019 07:43:22 -0600 https://www.underconsideration.com/brandnew/archives/new_alternate_logo_for_chicago_white_sox_by_contino.php
Categories: News

Reviewed: Friday Likes 299: From Peck Design Associates, Bienal, and Human

Fri, 08/30/2019 - 15:03
A triple serving of food and beverage establishments this week, with work from Nashville, Mérida, and Mexico City. “From Peck Design Associates, Bienal, and Human” Friday Likes 299

A triple serving of food and beverage establishments this week, with work from Nashville, Mérida, and Mexico City.

Makeready by Peck Design Associates Makeready by Peck Design Associates

Makeready is a beer hall and restaurant in Nashville, TN's Printers Alley that exudes a hard work ethic, from its name to the way it describes itself to the identity, designed by local firm Peck Design Associates. Playing off of the saying "Burn the candle at both ends", the identity uses a series of semi-mirrored illustrations -- in the faces one is smiling, one frowning and in the sign one hand holds a fork the other a paint roller -- that add an irreverent touch to the foundation of the more serious and seriously excellent typography throughout, from logos to menu to signage. My only complaint about this project is that there were way too many cool images to have to chose four from for this post, so definitely go see the rest. See full project

Te Extraño, Extraño by Bienal Te Extraño, Extraño by Bienal

Te Extraño, Extraño -- which is directly translated as "I miss you, Stranger" in English but misses the play on words where Extraño in Spanish means both a stranger and the act of missing someone -- is a restaurant in Mérida, Yucatán, Mexico, offering a contemporary take on traditional local dishes. With a slightly philosophical name where the stranger is not an actual stranger but the stranger within you, the identity, designed by local firm Bienal -- yup, I am double-dipping into their portfolio in back-to-back weeks -- gets a little groovy with some lovely thin-line illustrations of faces in a loose hand-drawn style. The primary illustration with the faces meeting at the eyes is great and could easily be the killer cover art for a book. The typography, in a typewriter font, alludes to writing letters and if you are in the right headspace it could all be interpreted as you sending yourself a letter about yourself. Or something deep like that. Either way, it's a lovely identity and the food looks like something you would miss after you ate it. See full project

Pinche Bar by Human Pinche Bar by Human

Pinche Bar -- which also gets a little lost in translation because of the many nuances of Pinche in Mexico would be "This Fucking Bar" -- is a bar in Mexico City that builds on the growing enterprise that is "Pinche Gringo BBQ", which started as a food truck and now operates in a giant warehouse. Designed by local firm Human, the identity has a kind of upscale somewhat polite middle-finger aesthetic with bold typography, lots of red accents, and some weird vintage clipart collages that, although none of it should go together, it does mostly due to the pinche attitude that holds it all together. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/MOYJrI25rbQ/friday_likes_299.php https://www.underconsideration.com/brandnew/archives/friday_likes_299.php Fri, 30 Aug 2019 05:09:29 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_299.php
Categories: News

Noted: New Logo for Basecamp done In-house

Fri, 08/30/2019 - 00:02
(Est. 2004) "Back in 1999 (pretty much forever ago, in Internet Years), we opened a web design company called 37signals. As 37signals, we launched several successful products, created and open-sourced Ruby on Rails, wrote a few best-sellers, and published thousands of posts on the Signal “All your Basecamps are Belong to Us” New Logo for Basecamp done In-house

(Est. 2004) "Back in 1999 (pretty much forever ago, in Internet Years), we opened a web design company called 37signals. As 37signals, we launched several successful products, created and open-sourced Ruby on Rails, wrote a few best-sellers, and published thousands of posts on the Signal v. Noise blog. In 2004, we created and launched a little project management tool named Basecamp. We built Basecamp to scratch our own itch: We needed a simple, usable program to help us stay organized, communicate with our clients and each other, and make it easier to finish projects together. Over time, Basecamp grew into something much bigger. In 2014, ten years to the day that Basecamp launched, 37signals became Basecamp, a one-product company (read more on that here). Today, people all over the word manage millions of Basecamp projects and create thousands of new accounts every week. With customers in nearly every industry and every country on Earth, we're helping a whole lot of creative teams do their best work."

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Basecamp done In-house Logo. New Logo for Basecamp done In-house Icon.

Opinion
It seems there is a large Venn Diagram intersection of Basecamp users and Brand New readers, given the amount of tips we received about this. Basecamp is like an internet OG and having known the 37 Signals folks from way back, it’s been great to see their ascent (pun intended). The most recent logo features a smiley face addition to the mountain-in-a-dome graphic that has been around since the beginning. Why a smiley face? Because they felt like it, which has been 37 Signals’/Basecamp’s MO all these years. Until now, the notion of a basecamp at the foot of a mountain has been well maintained by the logo but this new version drops the literal mountain and in its wake is left a chart line going up inside a gummy-like shape. The best case scenario is that the logo was designed with the existing user base in mind and that most people will recognize the mountain in the new abstract shape. For completely new users I really wonder — because I can’t not see the mountain — what they will read into the logo? Execution-wise, the icon is a little questionable with barely finessed curves and joints, especially on the incline area. The wordmark update is fine, I guess, but perhaps something a tad softer would have paired better with the icon. The choice of yellow as an accent color is odd, given that green and blue are relatively iconic to their logo. Overall, it’s an odd update and even more odd is that there is no acknowledgment of the change given that Basecamp has always been super open about any changes/updates they do to their app and business.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Smg4Gw3jQEc/new_logo_for_basecamp.php https://www.underconsideration.com/brandnew/archives/new_logo_for_basecamp.php Thu, 29 Aug 2019 07:46:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_basecamp.php
Categories: News

Spotted: New Logo and Identity for Shula's Steakhouse by Temper

Thu, 08/29/2019 - 21:02
New Logo and Identity for Shula's Steakhouse by Temper Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/UYPkK11jz_w/new_logo_and_identity_for_shulas_steakhouse_by_temper.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_shulas_steakhouse_by_temper.php Thu, 29 Aug 2019 12:02:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_shulas_steakhouse_by_temper.php
Categories: News

Spotted: New Logo for Board Game Geek

Thu, 08/29/2019 - 21:02
New Logo for Board Game Geek Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_1GbAe30Nok/new_logo_for_board_game_geek.php https://www.underconsideration.com/brandnew/archives/new_logo_for_board_game_geek.php Thu, 29 Aug 2019 11:57:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_board_game_geek.php
Categories: News

Linked: Who W•re it Better?

Thu, 08/29/2019 - 18:02
Some folks on Twitter are, I dunno what's the right word for this anymore, complaining that Apple's The Morning Show copied Elon Musk's The Boring Company logo. How about no? Both logos are equally basic in concept and execution so the arrival at similar solutions Who W•re it Better? Visit Link Some folks on Twitter are, I dunno what's the right word for this anymore, complaining that Apple's The Morning Show copied Elon Musk's The Boring Company logo. How about no? Both logos are equally basic in concept and execution so the arrival at similar solutions is far from controversial. http://feedproxy.google.com/~r/ucllc/brandnew/~3/VIsYZ9eFMNE/who_wre_it_better.php https://www.underconsideration.com/brandnew/archives/who_wre_it_better.php Thu, 29 Aug 2019 08:12:09 -0600 https://www.underconsideration.com/brandnew/archives/who_wre_it_better.php
Categories: News

Noted: New Logo for Basecamp

Thu, 08/29/2019 - 18:02
(Est. 2004) "Back in 1999 (pretty much forever ago, in Internet Years), we opened a web design company called 37signals. As 37signals, we launched several successful products, created and open-sourced Ruby on Rails, wrote a few best-sellers, and published thousands of posts on the Signal “All your Basecamps are Belong to Us” New Logo for Basecamp

(Est. 2004) "Back in 1999 (pretty much forever ago, in Internet Years), we opened a web design company called 37signals. As 37signals, we launched several successful products, created and open-sourced Ruby on Rails, wrote a few best-sellers, and published thousands of posts on the Signal v. Noise blog. In 2004, we created and launched a little project management tool named Basecamp. We built Basecamp to scratch our own itch: We needed a simple, usable program to help us stay organized, communicate with our clients and each other, and make it easier to finish projects together. Over time, Basecamp grew into something much bigger. In 2014, ten years to the day that Basecamp launched, 37signals became Basecamp, a one-product company (read more on that here). Today, people all over the word manage millions of Basecamp projects and create thousands of new accounts every week. With customers in nearly every industry and every country on Earth, we're helping a whole lot of creative teams do their best work."

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Basecamp Logo. New Logo for Basecamp Icon.

Opinion
It seems there is a large Venn Diagram intersection of Basecamp users and Brand New readers, given the amount of tips we received about this. Basecamp is like an internet OG and having known the 37 Signals folks from way back, it’s been great to see their ascent (pun intended). The most recent logo features a smiley face addition to the mountain-in-a-dome graphic that has been around since the beginning. Why a smiley face? Because they felt like it, which has been 37 Signals’/Basecamp’s MO all these years. Until now, the notion of a basecamp at the foot of a mountain has been well maintained by the logo but this new version drops the literal mountain and in its wake is left a chart line going up inside a gummy-like shape. The best case scenario is that the logo was designed with the existing user base in mind and that most people will recognize the mountain in the new abstract shape. For completely new users I really wonder — because I can’t not see the mountain — what they will read into the logo? Execution-wise, the icon is a little questionable with barely finessed curves and joints, especially on the incline area. The wordmark update is fine, I guess, but perhaps something a tad softer would have paired better with the icon. The choice of yellow as an accent color is odd, given that green and blue are relatively iconic to their logo. Overall, it’s an odd update and even more odd is that there is no acknowledgment of the change given that Basecamp has always been super open about any changes/updates they do to their app and business.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Smg4Gw3jQEc/new_logo_for_basecamp.php https://www.underconsideration.com/brandnew/archives/new_logo_for_basecamp.php Thu, 29 Aug 2019 07:46:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_basecamp.php
Categories: News

Reviewed: New Logo and Identity for Sheffield Theatres by Cafeteria

Thu, 08/29/2019 - 15:02
Established in 1981 (I think, it wasn't clear, but that's the date assigned to the first artistic director), Sheffield Theatres is a group of three theaters in Sheffield, South Yorkshire, England. Located in the same block, the three theaters provide unique experiences: The Crucible is “To Exclame, or not to Exclame, there is no Question” New Logo and Identity for Sheffield Theatres by Cafeteria

Established in 1981 (I think, it wasn't clear, but that's the date assigned to the first artistic director), Sheffield Theatres is a group of three theaters in Sheffield, South Yorkshire, England. Located in the same block, the three theaters provide unique experiences: The Crucible is a modern theater built in 1971; the Lyceum, a classic theater originally built in 1897 and rebuilt in 1991; and the Studio, a small black box venue. Together, they present a range of productions, including touring blockbusters, classic dramas, and in-house-created plays. Welcoming over 400,000 people each year, Sheffield Theatres is the largest regional theatre complex outside London. Earlier this year, they introduced a new identity designed by local firm Cafeteria.

We started with the big idea of 'A world of brilliant theatre where everyone is welcome'. This idea is defined by three core pillars: the unique experience live theatre provides, the skill and passion that goes into the work they produce, and the communities that are built around creating and enjoying theatre.

The values of the brand shape how it looks and how it behaves -- bold, fun, exciting and engaging. We made a brand to entertain, inspire, enlighten and challenge. A brand that brings excitement, magic and emotion. A brand that is proud and warm and welcomes everyone. A brand with a simple promise of 'a good night out'.Cafeteria project page New Logo and Identity for Sheffield Theatres by Cafeteria Logo. The strength of the new brand is in its assertiveness. Bold typography, vivid colour, and a distinct graphic flourish evoke the emotion and experience of live theatre. No matter where the logo appears it carries the passion and pride Sheffield Theatres wants to be recognised for.Cafeteria project page Your browser does not support the video tag. Logo animation. New Logo and Identity for Sheffield Theatres by Cafeteria Theatre logos.

The old logo wasn't bad but it wasn't great either -- a fairly typical, decent-looking regional theater kind of logo. The three circles in the icon aptly represented the three theaters but it had a little too much lowercase all around and some hierarchy problems as everything read the same. The new logo places full emphasis on the organization with a big, bold, shouty wordmark that features a nicely framed exclamation point replacing the name's only "i". It's certainly not the first time anyone has turned an "i" into an exclamation point but the execution here is particularly good since the "i" would be the only lowercase letter among the rest of the uppercase letters, making it stand out even more. The full justified lock-up of the two words is nice and tight with some extremely pleasant alignment of letters on the top and bottom lines -- "SHE" and "THE", "LD" and "ES", with the middle letters filling in the gaps perfectly. For theater-specific logos, the hierarchy is much better than in the previous logo, making it clear that it's the organization first, the venues second. The sub-brands for different initiatives and calls to action start to border on the too-cute with the exclamation point but it makes sense to go there.

New Logo and Identity for Sheffield Theatres by Cafeteria Other sub-brands. New Logo and Identity for Sheffield Theatres by Cafeteria Guidelines. New Logo and Identity for Sheffield Theatres by Cafeteria Business cards. New Logo and Identity for Sheffield Theatres by Cafeteria Stationery. New Logo and Identity for Sheffield Theatres by Cafeteria Membership card. New Logo and Identity for Sheffield Theatres by Cafeteria Tickets. New Logo and Identity for Sheffield Theatres by Cafeteria Social media accounts.

The institutional materials are pretty nice, with the big logo and wide-yet-limited color palette -- I think I would have liked to see more combos like the red and yellow instead of the other tone-on-tones.

Show publicity is designed to be versatile and dynamic. Emphasis can be given to a well known title or to an expressive lead image that conveys the nature of the production. The layout is responsive, always finding the right balance of content.

It was important for show publicity and the brand to feel integrated. Typography helps connect the show with the brand and colour allows the brand to embrace the look and feel of the show. This flexibility in the design allows every show to be distinct but ensures that homegrown Sheffield Theatres Productions are uniquely recognisable.Cafeteria project page New Logo and Identity for Sheffield Theatres by Cafeteria Posters. New Logo and Identity for Sheffield Theatres by Cafeteria Poster structure. New Logo and Identity for Sheffield Theatres by Cafeteria New Logo and Identity for Sheffield Theatres by Cafeteria New Logo and Identity for Sheffield Theatres by Cafeteria New Logo and Identity for Sheffield Theatres by Cafeteria Posters in various places.

The posters have a great, simple structure with all the show titles in the same typeface -- Anton, freely available on Google Fonts -- and a flexible area for show graphics, which can take on any style needed. Here we do get some more interesting color combinations than tone-on-tone so I'm satisfied. The typography and thick framing of the posters do a solid job in creating consistency and recognizability for all Sheffield Theatres productions.

New Logo and Identity for Sheffield Theatres by Cafeteria Programs. New Logo and Identity for Sheffield Theatres by Cafeteria Instagram stories.

Overall, this has a good energy, it's clear, it's on brand, and it allows the organization to present the myriad genres of its productions in a consistent system that stands out in the streets.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Gr1bmCrpY1Q/new_logo_and_identity_for_sheffield_theatres_by_cafeteria.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sheffield_theatres_by_cafeteria.php Thu, 29 Aug 2019 04:49:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sheffield_theatres_by_cafeteria.php
Categories: News

Spotted: New Logo for Glasgow Warriors

Wed, 08/28/2019 - 21:02
New Logo for Glasgow Warriors Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TIZBv_CTrcA/new_logo_for_glasgow_warriors.php https://www.underconsideration.com/brandnew/archives/new_logo_for_glasgow_warriors.php Wed, 28 Aug 2019 10:56:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_glasgow_warriors.php
Categories: News

Spotted: New Logo for U.S. Apple Association by Mekanic

Wed, 08/28/2019 - 21:02
New Logo for U.S. Apple Association by Mekanic Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WphXaQvkh7A/new_logo_for_us_apple_association_by_mekanic.php https://www.underconsideration.com/brandnew/archives/new_logo_for_us_apple_association_by_mekanic.php Wed, 28 Aug 2019 10:51:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_us_apple_association_by_mekanic.php
Categories: News

Linked: No Logo, Literally

Wed, 08/28/2019 - 18:02
Doritos, targeting a young demographic, has launched a new un-branded campaign relying on the triangle shape alone. Its website and social media accounts (IG, TW) have all switched to "Logo Goes Here". No Logo, Literally Visit Link Doritos, targeting a young demographic, has launched a new un-branded campaign relying on the triangle shape alone. Its website and social media accounts (IG, TW) have all switched to "Logo Goes Here". http://feedproxy.google.com/~r/ucllc/brandnew/~3/lGiqW8Vxgqc/no_logo_literally.php https://www.underconsideration.com/brandnew/archives/no_logo_literally.php Wed, 28 Aug 2019 06:00:25 -0600 https://www.underconsideration.com/brandnew/archives/no_logo_literally.php
Categories: News

Noted: New Logo and Identity for Sage Therapeutics by Wolff Olins

Wed, 08/28/2019 - 18:02
(Est. 2010) "Sage Therapeutics is a biopharmaceutical company committed to developing novel therapies with the potential to transform the lives of people with debilitating disorders of the brain. We are pursuing new pathways with the goal of improving brain health and our depression, neurology and “Brains over Brawn” New Logo and Identity for Sage Therapeutics by Wolff Olins

(Est. 2010) "Sage Therapeutics is a biopharmaceutical company committed to developing novel therapies with the potential to transform the lives of people with debilitating disorders of the brain. We are pursuing new pathways with the goal of improving brain health and our depression, neurology and neuropsychiatry franchise programs aim to change how brain disorders are thought about and treated. Our mission is to make medicines that matter so people can get better, sooner."

Design by
Wolff Olins

Related links
Wolff Olins project page

Relevant quote
As Sage evolved from a clinical to commercial-stage company, we helped it express its distinctive approach — shifting the conversation around mental health from subjective experience to biological condition, with solutions that have the potential to radically improve people’s lives.

To help Sage own the ‘brain health’ space, we reframed the brand around its core belief that seeing the brain differently makes a world of difference. This language embodies Sage’s commitment to destigmatize mental health conditions and treat the brain with the same attention and urgency given to other vital organs.

The design system puts an emphasis on an optimistic depiction of the brain and the patient stories behind it. At the heart of the design system is the new logo that tells the story of a united, collaborative approach to brain health. Bold colors and illustrations challenge industry conventions of inaccessible scientific imagery and suffering patients.

Images (opinion after)

New Logo and Identity for Sage Therapeutics by Wolff Olins Logo. New Logo and Identity for Sage Therapeutics by Wolff Olins Brain zoom graphic. New Logo and Identity for Sage Therapeutics by Wolff Olins Graphic/photo treatment. New Logo and Identity for Sage Therapeutics by Wolff Olins Magazine. New Logo and Identity for Sage Therapeutics by Wolff Olins New Logo and Identity for Sage Therapeutics by Wolff Olins Online presence. New Logo and Identity for Sage Therapeutics by Wolff Olins Posters. New Logo and Identity for Sage Therapeutics by Wolff Olins Billboard. New Logo and Identity for Sage Therapeutics by Wolff Olins Subway ads. New Logo and Identity for Sage Therapeutics by Wolff Olins Banners. New Logo and Identity for Sage Therapeutics by Wolff Olins Swag. Brand and identity introduction.

Opinion
The old logo was pretty bad, with an odd icon that was unclear what it was and the name in small caps Trajan. The new logo has an icon that, at first glance, is hard to tell what it is but the blobby, hugging outer shapes reveal an abstract minimal drawing of a brain (seen from the side, with the spinal cord going down) in the negative space. It’s an odd shape overall, for sure, but it’s such a welcome change from monograms that I’ll take it. The wordmark, set in Klim’s Tiempos and Type By’s Fakt, is a good combination that has a clinical and serious vibe that balances the more organic drawing of the icon. The identity, at first, is a little disconcerting with big, bold, graphic illustrations of the brain and some trippy compositions with human faces but after sitting with it a few minutes, I actually really like this as I think it strikes an interesting combination of making the company look science-based but also empathizing with the complex and often confusing emotional and psychological feelings that the brain can trigger. I’m not a big fan of the missing-people ads… I get the message that depression can make feel like people are not there but the execution feels rushed (and The Leftovers did it in a more interesting way). Overall, this is a very interesting identity, opting for something relatively more challenging and perhaps uncomfortable while sidestepping design trends that would have probably been an easier way out.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/renaDDvKvmw/new_logo_and_identity_for_sage_therapeutics_by_wolff_olins.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sage_therapeutics_by_wolff_olins.php Wed, 28 Aug 2019 05:30:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sage_therapeutics_by_wolff_olins.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Prost Brewing by CODO

Wed, 08/28/2019 - 15:02
Established in 2012, Prost Brewing is a crafter brewery in Denver, CO, that unlike every recent craft brewer launch does not specialize in IPAs, hazy or not. Instead, they are committed to producing the best German-style beers possible in part by adhering to the "Reinheitsgebot" “Blackletter is the New Black” New Logo, Identity, and Packaging for Prost Brewing by CODO

Established in 2012, Prost Brewing is a crafter brewery in Denver, CO, that unlike every recent craft brewer launch does not specialize in IPAs, hazy or not. Instead, they are committed to producing the best German-style beers possible in part by adhering to the "Reinheitsgebot" or "German Beer Purity Law" adopted in Bavaria in 1516 that, among other things, states that only malts, yeast, hops, and water be used in beer -- which means you will have to go find your grapefruit-infused IPA somewhere else. The brewery even purchased and imported a 60-year-old copper brewing system from Germany. With two biergartens (one in Denver and one in Fort Collins) plus distribution locally and regionally Prost is expanding to Texas and California and has introduced a new identity and packaging designed by Indianapolis, IN-based CODO.

Traditional German beer culture trappings, while fun, tend to be kitschy and dated. Don't get me wrong, I personally love everything about it: but weird old cuckoo clocks, lederhosen and ceramic steins don't necessarily convey quality in 2019.[…]

If Prost looks completely modern and sleek, it undercuts what sets the brewery apart in the first place. But, as already discussed: if things look too traditional, the end result may not leap off of shelves and grab peoples' attention the way beer of this caliber should. To strike a workable balance, we toured the more modern, diverse and progressive visual language of East Germany, while retaining a touch of Bavarian familiarity. With these parameters in place, we worked with Prost to develop the brand essence, 'Berlin Modern'.

This strategy culminated in a custom-built logotype that calls back to traditional German Blackletter in a clean, contemporary way (look at those sexy angles), plus a series of secondary icons and a confident makers mark harkening to traditional German craftsmanship.CODO blog post New Logo, Identity, and Packaging for Prost Brewing by CODO Logo.

The old logo was surprisingly bad considering how much investment went into the launch of the brewery with the bringing-of-the-copper-thing-from-Germany -- even without that in mind it was just not a good logo in a really weird typeface with a bad shadow treatment, a weak monogram, and little to no German-ness. The new logo is really great, with a custom blackletter wordmark that exudes German-ness (which could potentially be a turn off for some) and avoids pretty much every current beer-related trend. The letterforms are unique and innovative and the execution is pretty slick, especially with the "t" dipping below the baseline to serve as a book-end for the "p". My only complaint would be the "BREWING CO" type, which looks almost default -- even if it were just a bolder weight of the same thing I think it would be more of a unit. All is forgiven, though, for how the crossbar of the "t" angles with the "s".

New Logo, Identity, and Packaging for Prost Brewing by CODO Additional identity elements, bare. New Logo, Identity, and Packaging for Prost Brewing by CODO New Logo, Identity, and Packaging for Prost Brewing by CODO Additional identity elements, adorned.

Not all beer-related trends can be avoided as Prost also has some badges and additional graphic elements. The "p/b" shield is pretty slick and continues the great interplay of angles. The goat, which comes from Bock style beers -- see here for explanation if you are up for some TIL -- works best in its full-bodied form and the other elements start to be a little gratuitous but nonetheless fun.

New Logo, Identity, and Packaging for Prost Brewing by CODO New Logo, Identity, and Packaging for Prost Brewing by CODO Samples of OLD look. Prost's flagship packaging expands on this idea with subtle Bavarian patterning and a bold black/cream combo threading the portfolio together. Individual colors differentiate each style and SKUs. All told, we revamped 9 bottle labels and 6-pack carriers, a variety pack and 24-pack.CODO blog post New Logo, Identity, and Packaging for Prost Brewing by CODO Bottle, before and after. New Logo, Identity, and Packaging for Prost Brewing by CODO Bottles.

Like the old logo, the old packaging was equally, surprisingly bad -- sorry Prost Brewing people if you are reading this! -- with the super weird combination of an Art Deco "Prost" (different from the one in the logo) and some flat-looking blackletter and odd patterns and cheap photographs. Also like the new logo, the new bottles are great. Big logo, clear hierarchy, and some solid graphic additions like the "p/b" shield and a thick, dark slash in the background that adds a touch of asymmetry. The design extends nicely into 6-, 12-, and 24-packs.

New Logo, Identity, and Packaging for Prost Brewing by CODO 6-packs. New Logo, Identity, and Packaging for Prost Brewing by CODO 6-packs, IRL New Logo, Identity, and Packaging for Prost Brewing by CODO 12-packs. New Logo, Identity, and Packaging for Prost Brewing by CODO 24-packs. New Logo, Identity, and Packaging for Prost Brewing by CODO Keg collars. New Logo, Identity, and Packaging for Prost Brewing by CODO Swag. New Logo, Identity, and Packaging for Prost Brewing by CODO Tote. New Logo, Identity, and Packaging for Prost Brewing by CODO Menu. New Logo, Identity, and Packaging for Prost Brewing by CODO New Logo, Identity, and Packaging for Prost Brewing by CODO New Logo, Identity, and Packaging for Prost Brewing by CODO Denver biergarten. New Logo, Identity, and Packaging for Prost Brewing by CODO Tap handles. New Logo, Identity, and Packaging for Prost Brewing by CODO Growlers. New Logo, Identity, and Packaging for Prost Brewing by CODO Various glassware. New Logo, Identity, and Packaging for Prost Brewing by CODO Funky shirt.

Overall, the redesign amplifies the German-style approach of the beers in a way that feels both traditional and contemporary while also allowing the brewery to have some fun as the shirt above demonstrates.

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Spotted: New Logo and Packaging for Lightlife by Ptarmak

Wed, 08/28/2019 - 00:02
New Logo and Packaging for Lightlife by Ptarmak Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Name and Logo for Byrider

Tue, 08/27/2019 - 21:02
New Name and Logo for Byrider Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Spotted: New Name and Logo for BentallGreenOak

Tue, 08/27/2019 - 21:02
New Name and Logo for BentallGreenOak Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Linked: Yo! Hasbro Raps

Tue, 08/27/2019 - 18:02
In a $4 billion deal, Hasbro acquired Entertainment One, a publicly traded multinational mass media and entertainment company that owns, among other properties, Peppa Pig and the catalog of hip hop label Death Row Records, which puts My Little Pony, Peppa Pig, and Tupac Shakur Yo! Hasbro Raps Visit Link In a $4 billion deal, Hasbro acquired Entertainment One, a publicly traded multinational mass media and entertainment company that owns, among other properties, Peppa Pig and the catalog of hip hop label Death Row Records, which puts My Little Pony, Peppa Pig, and Tupac Shakur all under the same universe. http://feedproxy.google.com/~r/ucllc/brandnew/~3/0UiGBXiE5T0/yo_hasbro_raps.php https://www.underconsideration.com/brandnew/archives/yo_hasbro_raps.php Tue, 27 Aug 2019 07:51:52 -0600 https://www.underconsideration.com/brandnew/archives/yo_hasbro_raps.php
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Noted: New Logo and Campaign for Public Mobile by Cossette

Tue, 08/27/2019 - 18:02
(Est. 2010) "Public Mobile Inc. is a Canadian self-serve, mobile brand which is owned by Telus. Launched on March 18, 2010, Public Mobile was one of several new Canadian cellphone providers that started in 2009-10 after a federal government initiative to encourage competition in the “Power to the Public” New Logo and Campaign for Public Mobile by Cossette

(Est. 2010) "Public Mobile Inc. is a Canadian self-serve, mobile brand which is owned by Telus. Launched on March 18, 2010, Public Mobile was one of several new Canadian cellphone providers that started in 2009-10 after a federal government initiative to encourage competition in the wireless sector. Public Mobile was acquired by Telus in October 2013. As of August 8, 2014, Public Mobile operates as a mobile virtual network operator on the Telus Mobility network. On August 31, 2015, Public Mobile "relaunched" to the public under a beta program providing free SIM cards and three tiers of BYOD plans starting with a 10-day, 30-day or a 90-day period, all of which have respective options of Talk, Text and Data. The service is not charged by minute, as with other prepaid providers. Instead, customers select which types of unlimited talk and text service and which data caps they would like for a 10-, 30-, or 90-day period."

Design by
Cossette

Related links
N/A

Relevant quote
As it works to differentiate itself in the ultra-competitive wireless telco market, Public Mobile has launched a new brand identity with customers and an emphasis on human connection at its core. Working with its AOR Cossette, Public has unveiled a new design system that includes a new logo, colours, typography and illustrations that reinforce the diversity, individuality and interconnectedness of its customers. It also launched its first campaign under the new branding, “Public Displays of Affection,” a warm and humourous campaign that showcases Public Mobile’s love and commitment to its customers with amazing savings and community.

Images (opinion after)

New Logo and Campaign for Public Mobile by Cossette Logo. New Logo and Campaign for Public Mobile by Cossette Logo variations. New Logo and Campaign for Public Mobile by Cossette New Logo and Campaign for Public Mobile by Cossette New Logo and Campaign for Public Mobile by Cossette New Logo and Campaign for Public Mobile by Cossette Various ads. Spots. More here. New Logo and Campaign for Public Mobile by Cossette Tote bag and sim card.

Opinion
The old logo had a decent icon with funky little people inside an orange circle but a ghastly wordmark — that “P”, that “u”, that “b”… ugh. I guess the “l” was fine. To its credit, it played the part of a low-cost, no-contract cell service provider. The new logo is much better… if it were for a museum, restaurant, theater, or even a retailer but as a logo for a mobile phone utility? It’s a stretch. Perhaps I am being narrow-minded and unwilling to expand my preconceptions about what a company like this should look like but I would imagine I’m not alone. I mean, the idea is well-grounded and the execution is fairly good in communicating diversity and celebrating the different people that make up the customer base but it’s not entirely convincing as a representation of the service being offered. The campaign is more or less — probably less — interesting in visually expanding on the name of the company with lots of “public” being represented. The abstract faceless illustrations though, at this point and at least for us Brand New readers, is so overdone that it’s really difficult to not roll the eyes. The color palette is nice, and perhaps if they had leaned in more heavily into a vintage style with the illustrations somehow, this could have been more, instead of less, interesting. Overall, what it does well, is stand out from other cell phone service providers but I wonder if it does so to such an extent that it’s unrecognizable as a player in that category. (Oh, and then there are the TV spots… yeah… I dunno… I have never enjoyed bizarre-for-the-sake-of-bizarre ads so… you decide.)

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