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Reviewed: New Logo and Identity for Vonage by Wolff Olins

Thu, 10/31/2019 - 14:58
Established in 2001, Vonage began as a consumer-facing, residential VoIP (voice over Internet Protocol) provider -- which seems like such a thing of the past now that home landlines are nearly inexistent -- that, if I remember correctly, was the primary choice at the time. “Bon Vonage!” New Logo and Identity for Vonage by Wolff Olins

Established in 2001, Vonage began as a consumer-facing, residential VoIP (voice over Internet Protocol) provider -- which seems like such a thing of the past now that home landlines are nearly inexistent -- that, if I remember correctly, was the primary choice at the time. After a botched IPO in 2006, some patent infringement lawsuits from Verizon, and a major marketplace shift, Vonage has been reinventing itself over recent years to evolve into a business-to-business, service as software company. Or B2B SaaS company if you prefer shorthand. Now, it offers other businesses services like an API platform to build business communications (e.g., notifying customers instantly), integration with Salesforce for customer contact centers, and cloud-hosted communications. As part of this shift, Vonage has introduced a new identity designed by Wolff Olins.

We worked closely with Vonage to create a unified identity that brought together the best of their heritage with the innovation they're known for today. By building on their purpose of leading through change, we created a visual language that could flex across the tech space and into the hearts and minds of developers. Approaching everything through a system of extrusion, the system shows how Vonage can be there when you need it, and fade away when you don't. Rich gradients challenge the more static colorspace of the industry, and the illustration style and verbal identity brings to life the quirk and irreverence that made Vonage memorable in the past. All of it works together to create an experience that's as delightful as it is helpful.Wolff Olins project page New Logo and Identity for Vonage by Wolff Olins Logo. Your browser does not support the video tag. Logo animation.

I never liked the old Vonage logo with its very ample letter-spacing and funky "V" with a blue dot. I don't think it was a bad logo -- on the contrary, it was distinct and recognizable -- I just didn't like it. With a shift in business it was definitely a no-brainer to shift the identity dramatically and leave behind most of the visual cues. Interestingly though, there is a little bit of the DNA of the old "V" in the new one, both in the size relationship with the wordmark and the rounded corner. The monogram is super simple and I think it's a treatment we all have toyed with at some point or another in our sketches but ultimately someone goes "Nah, too simple", but I really like this execution. The letter "V" in particular works very well with this hard shadow treatment creating a recognizable letter but also a slightly abstract mark. The wordmark is a good complement with the "V" and "A" following the cues of the monogram -- I would only question if the "G" would have benefitted from a rounded corner on the part that makes the arrow to match the "V" and the "A". As a B2B logo, this is pretty great, looking serious yet with a hint of mischief somehow.

New Logo and Identity for Vonage by Wolff Olins Icons. New Logo and Identity for Vonage by Wolff Olins Illustration style. Your browser does not support the video tag. Identity elements animation.

The identity elements play up the hard shadow effect and the concept that Vonage "can be there when you need it, and fade away when you don't" -- which I find quite interesting as a visual/conceptual simplification of what they do -- through some heavy extrusions on the graphics that yield a quirky and unique visual language. I'm torn on the heavy use of gradients, not just on the above but also on all the applications below... I like them visually but I don't know if the multi-color gradient approach has been played out too much and that, for better or worse, Instagram sort of won unofficial ownership of that look. Anyway, some interesting things here... the illustrations not so much, as they feel unfinished and rushed.

New Logo and Identity for Vonage by Wolff Olins Product and app UIs. (Product images courtesy of Vonage Product Design Team.) New Logo and Identity for Vonage by Wolff Olins Business cards. New Logo and Identity for Vonage by Wolff Olins New Logo and Identity for Vonage by Wolff Olins Posters. New Logo and Identity for Vonage by Wolff Olins Wild postings. New Logo and Identity for Vonage by Wolff Olins Billboard.

The applications are more or less okay... everything seems to be missing one round of execution to land the different layouts and a little more integration of whether things are centered, flush left, black backgrounds, white backgrounds, gradient backgrounds... I mean, it's good to have that much flexibility and it should work that way but there is something missing that ties all of these approaches together.

New Logo and Identity for Vonage by Wolff Olins Swag. Your browser does not support the video tag. Brand video.

Even though I am not a big fan of the illustration approach I really like the video above and how they are playing with scale, light-and-dark, and abstraction to tell a boring story -- no offense! -- in an engaging way. Overall, this has a very a good start to build on and refine into a serious-yet-fun identity through the combination of black-and-white and the gradients and what it does almost unquestionably well is signal change at a point where it's most needed for the company.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Pg11jWJkWp0/new_logo_and_identity_for_vonage_by_wolff_olins.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vonage_by_wolff_olins.php Thu, 31 Oct 2019 04:44:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vonage_by_wolff_olins.php
Categories: News

Spotted: New Logo for Baker Hughes

Wed, 10/30/2019 - 20:57
New Logo for Baker Hughes Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/KZolyjpeFlc/new_logo_for_baker_hughes.php https://www.underconsideration.com/brandnew/archives/new_logo_for_baker_hughes.php Wed, 30 Oct 2019 12:07:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_baker_hughes.php
Categories: News

Spotted: New Name and Logo for Music Publishers Canada

Wed, 10/30/2019 - 20:57
New Name and Logo for Music Publishers Canada Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/C-2uwy1rlsY/new_name_and_logo_for_music_publishers_canada.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_music_publishers_canada.php Wed, 30 Oct 2019 11:57:14 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_music_publishers_canada.php
Categories: News

Linked: Another Paris 2024 Proposal

Wed, 10/30/2019 - 14:57
Unhappy with the 2024 Paris emblem? Here is Graphéine's proposal -- applications at the link. Another Paris 2024 Proposal Visit Link Unhappy with the 2024 Paris emblem? Here is Graphéine's proposal -- applications at the link. http://feedproxy.google.com/~r/ucllc/brandnew/~3/PgDMvR6YS1A/another_paris_2024_proposal.php https://www.underconsideration.com/brandnew/archives/another_paris_2024_proposal.php Wed, 30 Oct 2019 06:03:03 -0600 https://www.underconsideration.com/brandnew/archives/another_paris_2024_proposal.php
Categories: News

Noted: New Logo and Packaging for Daye done In-house

Wed, 10/30/2019 - 14:57
(Est. 2018) Launching this year, Daye is a new brand of feminine hygiene products available in the UK through a direct-to-consumer subscription service that will offer the world's first CBD-infused tampon. In their words, "Daye exists to raise the standards of women's health by creating “It’s a New Day” New Logo and Packaging for Daye done In-house

(Est. 2018) Launching this year, Daye is a new brand of feminine hygiene products available in the UK through a direct-to-consumer subscription service that will offer the world's first CBD-infused tampon. In their words, "Daye exists to raise the standards of women's health by creating sustainable, category-defining products and services that bridge the gender gap in research and innovation. That's why we're starting by making tampons worthy of your body, needs and lifestyle."

Design by
In-house
Illustrations: Second Marriage (Brooklyn, NY)

Related links
N/A

Images (opinion after)

New Logo and Packaging for Daye done In-house Logo. New Logo and Packaging for Daye done In-house New Logo and Packaging for Daye done In-house Starter kit. New Logo and Packaging for Daye done In-house Brand pattern. New Logo and Packaging for Daye done In-house Packaging. New Logo and Packaging for Daye done In-house Product.

Opinion
The new logo appears to be a typeface out of the box — anyone can ID it? — and it’s fine. It could have used some love or additional detail or something to make it a little more interesting as a logo but the packaging and illustration work on the website pick up the slack. The latter in particular is this new brand’s strongest asset — take a scroll through their website (which scrolls for a while) to see the illustrations as they create a very specific mood and aesthetic that is somewhat unique. Other than the very cool tin box, the other elements of the packaging could have also used more love… there is a fine line between minimalism and lack of design and I think the yellow box and pouch fall more in the lack of design category. That tin, tho. To my non-cramping body and male eyes — aka I am NOT the target audience — this all looks quite interesting and like a welcome alternative to the typical mainstream feminine hygiene branding and messaging but I will 100% admit I have zero authority to ascertain whether this is on point or not.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ReR8RdgWsxM/new_logo_and_packaging_for_daye_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_daye_done_in_house.php Wed, 30 Oct 2019 05:45:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_daye_done_in_house.php
Categories: News

Reviewed: New Logo and Packaging for Hella Cocktail Co. by We Are Bill

Wed, 10/30/2019 - 11:57
Established in 2011, Hella Cocktail Co. is a brand of non-alcoholic cocktail mixers and bitters created by three friends in Brooklyn, NY, that has grown remarkably in recent years and is now available in popular retailers like Whole Foods, Total Wine & Spirits, and Dillards. “All Hella Broke Loose” New Logo and Packaging for Hella Cocktail Co. by We Are Bill

Established in 2011, Hella Cocktail Co. is a brand of non-alcoholic cocktail mixers and bitters created by three friends in Brooklyn, NY, that has grown remarkably in recent years and is now available in popular retailers like Whole Foods, Total Wine & Spirits, and Dillards. Oh, and it's also exclusively available to Delta airlines. With the recent introduction of a bitters and soda mix in a can, Hella Cocktail Co. also introduced a new logo and packaging designed by Brooklyn, NY-based We Are Bill.

New Logo and Packaging for Hella Cocktail Co. by We Are Bill Logo.

The old logo had too many things going on and I feel like the vintage-victorian-hipster-novelty aesthetic was misplaced. With "Hella" in its name, that look isn't what comes to mind at all -- were the company called something like Dapper Cocktail Co., sure, it would have been perfect. Even the new logo doesn't quite feel hella "Hella" but, along with the new packaging, it doesn't look like a novelty product anymore. The new logo had a good start with the high-contrast serif stencil look and the thick inline could have been interesting on its own as the decorative element but the thin lines kind of ruin it as they are weakly integrated into the letterforms. I don't mind the hatch effect at all but it could have been done in a much more sophisticated way. I'm not sure if all lowercase is the right approach and I think an uppercase "H" would have played nicely with the two "l"s, but oh well.

New Logo and Packaging for Hella Cocktail Co. by We Are Bill OLD packaging.

The old packaging was a little goofy with the label's hat die-cut... but maybe that's just me. It somehow made it look like a product you would buy at a joke/novelty store, not something you would whip out at home with a straight face with friends around.

New Logo and Packaging for Hella Cocktail Co. by We Are Bill New packaging, full line-up.

The new packaging is a lot more sophisticated and not only does it have a much better shelf presence in the stores but it's a huge improvement for its shelf presence in a home bar, looking like a product for people who know their mixers. It's not a hugely fantastic or drop-dead-gorgeous line-up of bottles but it's all quite nice.

New Logo and Packaging for Hella Cocktail Co. by We Are Bill New Logo and Packaging for Hella Cocktail Co. by We Are Bill New Logo and Packaging for Hella Cocktail Co. by We Are Bill Patterns. New Logo and Packaging for Hella Cocktail Co. by We Are Bill Bitters bottles. New Logo and Packaging for Hella Cocktail Co. by We Are Bill Mixers bottles.

The label system has a good mix of elements, with some great duotone, vintage woodcut illustrations that highlight the ingredients of each product and serve as bold color backdrops for blocks of white for the logo and each product's specifics. Overall, the typography is well executed but the only odd part is the hierarchy given to the logo and the product flavor where they are both on equal terms and compete with each other, especially since they are the same typeface. Still, a major improvement over the previous labels.

New Logo and Packaging for Hella Cocktail Co. by We Are Bill Bitters and soda cans. New Logo and Packaging for Hella Cocktail Co. by We Are Bill New Logo and Packaging for Hella Cocktail Co. by We Are Bill Bitters and soda boxes.

Overall, the redesign is an apt representation of the growth of the company with a more mature, sophisticated, and desirable presentation. Next stop, a Delta flight to try these at 30,000 feet... or I could just order them online I guess.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/3hmZILLWSEo/new_logo_and_packaging_for_hella_cocktail_co_by_we_are_bill.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_hella_cocktail_co_by_we_are_bill.php Wed, 30 Oct 2019 04:57:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_hella_cocktail_co_by_we_are_bill.php
Categories: News

Spotted: New Logo and Identity for OneKey MLS by Want

Tue, 10/29/2019 - 20:57
New Logo and Identity for OneKey MLS by Want Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/X574Vuq6BWw/new_logo_and_identity_for_onekey_mls_by_want.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_onekey_mls_by_want.php Tue, 29 Oct 2019 12:36:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_onekey_mls_by_want.php
Categories: News

Spotted: New Logo and Identity for Asirom by Innerpride Branding

Tue, 10/29/2019 - 20:57
New Logo and Identity for Asirom by Innerpride Branding Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZCcyikC2q1M/new_logo_and_identity_for_asirom_by_innerpride_branding.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_asirom_by_innerpride_branding.php Tue, 29 Oct 2019 08:03:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_asirom_by_innerpride_branding.php
Categories: News

Linked: O-Port-unity Knocks

Tue, 10/29/2019 - 14:53
The recent redesign of Australian Football club Port Adelaide Power attracted some extra attention because of how close it was to a faux redesign done by Dean Robinson (doing business as Third) back in 2015. His response, linked, is refreshingly level-headed. O-Port-unity Knocks Visit Link The recent redesign of Australian Football club Port Adelaide Power attracted some extra attention because of how close it was to a faux redesign done by Dean Robinson (doing business as Third) back in 2015. His response, linked, is refreshingly level-headed. http://feedproxy.google.com/~r/ucllc/brandnew/~3/B28ien7v9Lw/o-port-unity_knocks.php https://www.underconsideration.com/brandnew/archives/o-port-unity_knocks.php Tue, 29 Oct 2019 08:18:57 -0600 https://www.underconsideration.com/brandnew/archives/o-port-unity_knocks.php
Categories: News

Noted: New Name and Logos for Kannapolis Cannon Ballers by Studio Simon

Tue, 10/29/2019 - 14:53
(Est. 1995) "The Kannapolis Cannon Ballers are a Minor League Baseball team of the South Atlantic League and the Class A affiliate of the Chicago White Sox. They are located in Kannapolis, North Carolina and beginning in 2020, will play their home games at New “This is Baller” New Name and Logos for Kannapolis Cannon Ballers by Studio Simon

(Est. 1995) "The Kannapolis Cannon Ballers are a Minor League Baseball team of the South Atlantic League and the Class A affiliate of the Chicago White Sox. They are located in Kannapolis, North Carolina and beginning in 2020, will play their home games at New Kannapolis Ballpark. The team was established in 1995 as the Piedmont Phillies. From 1996 to 2000, they were known as the Piedmont Boll Weevils. From 2001 to 2019, they were known as the Kannapolis Intimidators, after NASCAR driver Dale Earnhardt, who was known as the "The Intimidator", purchased a share of the team before the 2001 season." (Wikipedia)

Design by
Studio Simon (Louisville, KY)

Related links
MILB press release

Relevant quote
“Cannon Ballers” represents both the history of Kannapolis and the carnival-like atmosphere the team plans to provide at its new ballpark, while the logo set offers subtle nods to Earnhardt and his outsized legacy. First and foremost, the moniker references the industrial age entrepreneurship that, quite literally, put Kannapolis on the map. The small North Carolina city, located approximately 25 miles northeast of Charlotte, is inextricably linked with James William Cannon and the textile company he founded, the Cannon Mills Company. (The city's name is a derivation of earlier, unofficial variants such as “Cannon-opolis.”) The Cannon Mills Company was founded in 1888 and ceased operations in 2003. At its peak, it was the world's largest textile producer.

“The Cannon family founded Kannapolis, so having a Cannon connection in our name is huge,”said Cannon Ballers general manager Matt Millward. “Cannons was the No. 1 suggestion we received [from the fans]. We really liked the name, but you can't do much with it. So we took it to the next level.”

The No. 3 is subtly embedded within the CB, a nod to Earnhardt's car number. The legendary NASCAR driver is also referenced, however obliquely, via the titular Cannon Ballers' jumpsuit and bushy mustache, key aspects of the primary logo. Simon said the Cannon Baller, like Earnhardt and all NASCAR racers, “lays it on the line every time he goes out there.”

Images (opinion after)

New Name and Logos for Kannapolis Cannon Ballers by Studio Simon Primary logo. New Name and Logos for Kannapolis Cannon Ballers by Studio Simon Head logo. New Name and Logos for Kannapolis Cannon Ballers by Studio Simon Roundel. New Name and Logos for Kannapolis Cannon Ballers by Studio Simon New Name and Logos for Kannapolis Cannon Ballers by Studio Simon Full wordmark. New Name and Logos for Kannapolis Cannon Ballers by Studio Simon Kannapolis-only wordmark. New Name and Logos for Kannapolis Cannon Ballers by Studio Simon CB monogram. Long video about the history of the team and Kannapolis with five minutes at the end devoted to the behind the scenes logo development. Starts at the 14:37 mark. New Name and Logos for Kannapolis Cannon Ballers by Studio Simon Cap. New Name and Logos for Kannapolis Cannon Ballers by Studio Simon Mascot. So much yes.

Opinion
The old logo was the manifestation of Pennywise in Minor League logo form. Who the hell thought that logo was a good idea? Such a crazy, wacky, thing. The new logo, on the other hand, is all kinds of awesome and good, clean graphic design fun. The baseball man thing mascot flying through the air after being shot out of a cannon is so delightful and cheerful with an immaculate mustache honoring the legacy of NASCAR driver Dale “The Intimidator” Earnhardt. The aviator glasses kill me too. So good. The script wordmark is not exactly my cup of tea but I like it and it’s really nicely done so that there are no empty spaces with the “C” nestling the first word, the “n” dipping into the second line to fill the space between the “B” and “l”s, and a good old-fashion Dodgers-style swash to bring it all together. The “B” even has a hidden “3”, which was Earnhardt’s number. From top to bottom, this is just great and the real-life mascot is the cherry on top. Boom.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nJWB1uSEfYg/new_name_and_logos_for_kannapolis_cannon_ballers_by_studio_simon.php https://www.underconsideration.com/brandnew/archives/new_name_and_logos_for_kannapolis_cannon_ballers_by_studio_simon.php Tue, 29 Oct 2019 07:54:15 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logos_for_kannapolis_cannon_ballers_by_studio_simon.php
Categories: News

Reviewed: New Logo and Identity for Vungle by MultiAdaptor

Tue, 10/29/2019 - 11:53
Established in 2011, Vungle is a mobile advertising company which, in this case, means that they partner with mobile app developers to create ads on mobile devices to increase their downloads, sales, and subscriptions as well as helping them monetize their apps through innovative in-app “It’s a Vungle Out There” New Logo and Identity for Vungle by MultiAdaptor

Established in 2011, Vungle is a mobile advertising company which, in this case, means that they partner with mobile app developers to create ads on mobile devices to increase their downloads, sales, and subscriptions as well as helping them monetize their apps through innovative in-app ad experiences. Vungle works on more than 60,000 mobile apps created by publishers and advertisers that range from indie studios to mainstream brands, including Rovio, Zynga, Pandora, Microsoft, and Scopely, among others through tools that include "data-led buying and UX recommendations, ad format innovation, creative automation, and more". With over 250 employees in seven offices around the world, headquartered in San Francisco, CA, the company was recently acquired by Blackstone, one of the world's leading investment firms, to support and accelerate Vungle's growth -- along with that announcement it introduced a new identity designed by London, UK-based MultiAdaptor.

Brand idea

A deep immersion into the business resulted in a powerful idea to propel the business forward and crystallise a sense of what makes Vungle special. We called this idea Creative Performance.

It's a core organising thought that combines Vungle's biggest strength -- its innovative creative technologies, processes and people -- with its customers' most important need: hard results.

From products and services to culture and image, it's an idea to drive every part of the company.MultiAdaptor project page Brand positioning, illustrated. Brand personality

Inspired by recurring themes that came from long-standing clients and staff alike -- and against a backdrop of the cold, corporate brands in the category -- we defined three core attributes that were authentic to Vungle, and could help set them apart from the competition: Analytical, Creative and Personable.

They would form the foundation of the brand identity and help to create a compelling impression for people yet to experience all the great things about partnering with Vungle.MultiAdaptor project page New Logo and Identity for Vungle by MultiAdaptor Logo.

The old logo was really bad, which could have been avoided if they had left the "g" alone and not stretched it so awkwardly so that it least would have been an old-Airbnb-esque script logo but that would still have not made sense for what the company is or does. The new logo is a much more mature manifestation and even if on its own it has no meaning it now conveys that, as an app publisher, you will be working with a serious company that knows its stuff. The new logo, which looks like a custom drawing based on Optimo's Px Grotesk, is pretty cool and different enough from the generic geometric sans serif to make it a stronger stand-alone wordmark. The only thing I'm not sure about is the left half of the "V" being lighter... perhaps a simple stencil cut and keeping the same darkness would have set up better the use of the "V" as the monogram where the left half is flexible, which is the highlight of the identity.

At the centre of the identity is the V symbol - which embodies the idea of Creative Performance. The left half of the V is an ever-changing expression of creativity, while the right symbolises the result: progression and growth.MultiAdaptor project page Your browser does not support the video tag. Monogram animations.

I like the different extremes of what the left half of the "V" can do and how it isn't just an angled stick rendered in different ways. At times it even stops reading as a "V" and becomes a slash, which is not a terrible thing, given its connotations to internet things. The animations really help sell the approach but even in static form the point comes across.

Vungle's identity is inspired by the vibrant world of apps and games, combined with the analytical precision of data. The result is a colourful, flexible brand that feels playful and technical; sophisticated, yet approachable.

As a primarily digital brand, the identity is designed to feel alive and ever-changing across social media channels, website and Vungle's product platform.MultiAdaptor project page Toolkit. (Press play, the button camouflages itself.) Patterns. New Logo and Identity for Vungle by MultiAdaptor Posters. New Logo and Identity for Vungle by MultiAdaptor Notebooks. New Logo and Identity for Vungle by MultiAdaptor Phone cases. New Logo and Identity for Vungle by MultiAdaptor Social media posts.

The applications are very colorful, energetic, and exuberant, perhaps to a fault at times as things can get a little confusing and/or random -- like the posters within a billboard frame image, where it's hard to figure out what point is trying to be made other than throwing the whole toolkit unto one mock-up. Still, the identity elements are good-looking and deployed with a lot of confidence. From here the applications get a little odd and random but always fun to see a good flex, like a random hangtag.

New Logo and Identity for Vungle by MultiAdaptor Stickers. New Logo and Identity for Vungle by MultiAdaptor Avatar. New Logo and Identity for Vungle by MultiAdaptor Ad in some kind of dark auditorium, what? New Logo and Identity for Vungle by MultiAdaptor T-shirt. New Logo and Identity for Vungle by MultiAdaptor Hangtag

Overall this has a very techie, app-y, San Francisco-y vibe that is appropriate and I do think this all manages to resonate with the same in-your-face approach of most in-app ad experiences where it's all about hyping you up to buy, subscribe, and spend, spend, spend.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/XdlP-N9qLoc/new_logo_and_identity_for_vungle_by_multiadaptor.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vungle_by_multiadaptor.php Tue, 29 Oct 2019 04:35:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vungle_by_multiadaptor.php
Categories: News

Spotted: New Logo and Identity for Mango Languages by The Office of Experience

Mon, 10/28/2019 - 20:52
New Logo and Identity for Mango Languages by The Office of Experience Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6aVOdBnLFmc/new_logo_and_identity_for_mango_languages_by_the_office_of_experience.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mango_languages_by_the_office_of_experience.php Mon, 28 Oct 2019 12:00:34 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mango_languages_by_the_office_of_experience.php
Categories: News

Spotted: New Logo and Packaging for Cat's Pride

Mon, 10/28/2019 - 20:52
New Logo and Packaging for Cat's Pride Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ls7-Nbh9Yh4/new_logo_and_packaging_for_cats_pride.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_cats_pride.php Mon, 28 Oct 2019 07:53:58 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_cats_pride.php
Categories: News

Linked: Contest for Montenegro Nation Branding

Mon, 10/28/2019 - 14:52
Montenegro is holding an open contest to design its country brand and while it has all of the usual shitty contest stuff, the most egregious rule of it might be that you need to submit your design in a "compact disc". LOL. Contest for Montenegro Nation Branding Visit Link Montenegro is holding an open contest to design its country brand and while it has all of the usual shitty contest stuff, the most egregious rule of it might be that you need to submit your design in a "compact disc". LOL. http://feedproxy.google.com/~r/ucllc/brandnew/~3/PY_oA3ixeGk/contest_for_montenegro_nation_branding.php https://www.underconsideration.com/brandnew/archives/contest_for_montenegro_nation_branding.php Mon, 28 Oct 2019 07:46:21 -0600 https://www.underconsideration.com/brandnew/archives/contest_for_montenegro_nation_branding.php
Categories: News

Noted: New Logo and Identity for UTA done In-house

Mon, 10/28/2019 - 14:52
(Est. 1991) "Leading global talent and entertainment company UTA represents many of the most acclaimed figures across film, television, news, music, sports, speakers, theater, fine art, literature, video games, podcasts and other social and digital content. A passionate advocate for artists, creators and innovators, the “Hidden Talent” New Logo and Identity for UTA done In-house

(Est. 1991) "Leading global talent and entertainment company UTA represents many of the most acclaimed figures across film, television, news, music, sports, speakers, theater, fine art, literature, video games, podcasts and other social and digital content. A passionate advocate for artists, creators and innovators, the company also is recognized in the areas of film finance and packaging, branding, licensing and endorsements. UTA is known for its dedicated digital media group helping clients--from A-list talent to Fortune 500 companies--capitalize on a rapidly changing entertainment, media and business landscape. The company's worldwide presence includes its Los Angeles headquarters and offices in New York, London, Nashville, Miami and Malmö, Sweden."

Design by
In-house
Motion graphics: (Berlin, Germany)

Related links
UTA press release
2011 Brand New post

Relevant quote
The rebrand followed a repositioning of the company that focused on its signature ability to unite ideas, opportunities, and talent. Since the last rebrand in 2011, UTA has grown from a company of 300 employees to over 1,200 employees working in six offices around the world. It has also greatly expanded its areas of representation and it has diversified across many non-core verticals and business segments.

The new identity signals this shift by turning the flat canvas of the previous mark into a multidimensional, interactive space. As a company that operates deeply within media markets, the identity features an extensive motion graphics component developed in partnership with Berlin-based creative company, Colors And The Kids. Taken together, the visual identity system is better positioned to represent a global, multifaceted talent and entertainment company.

Images (opinion after)

New Logo and Identity for UTA done In-house Logo evolution. New Logo and Identity for UTA done In-house Logo. "Geometry system" animations. Logo animation at the end. New Logo and Identity for UTA done In-house Frame-only version of the logo. New Logo and Identity for UTA done In-house Typography. New Logo and Identity for UTA done In-house Stationery. New Logo and Identity for UTA done In-house New hire starter kit. New Logo and Identity for UTA done In-house Event invitations. New Logo and Identity for UTA done In-house New Logo and Identity for UTA done In-house Online presence. New Logo and Identity for UTA done In-house Wild postings. New Logo and Identity for UTA done In-house Event presence. New Logo and Identity for UTA done In-house New Logo and Identity for UTA done In-house Swag.

Opinion
The old logo was fairly weird and not in a good way. The lowercase letters were oddly ligatured and then rendered in a non-convincing brush effect. The identity around it was sort of okay though. The new logo, regardless of what the “logo evolution” GIF is attempting to do, has no relation to the old logo and, on its own, is as weird-not-in-a-good-way as the old logo was. The holding shape, which looks like a deformed hexagon is strange and that’s mostly due because the 3D geometry shading isn’t clear at all. The typography inside looks like an airline logo and there is no clear (or even unclear) message about what the company is based on the type or even the shape — it’s just stuff. The logo can also lose the shading and instead use a thick stroke around the shape, which is even more ambiguous. Then there are the graphics and animations which are cool on their own but I have no idea what they are doing here other than decoration for decoration’s sake. The identity then sort of, maybe, starts to get interesting in the layouts with some decent typography but in the end it tries to be too cool without being able to really pull it off. Overall, this feels very confused as to what it is, who it’s representing, or what message it wants to convey.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8dwJiasUJQs/new_logo_and_identity_for_uta_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_uta_done_in_house.php Mon, 28 Oct 2019 07:20:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_uta_done_in_house.php
Categories: News

Reviewed: New Logo and Identity for WarnerMedia by Wolff Olins

Mon, 10/28/2019 - 11:52
Established in 2018, WarnerMedia is a multinational media an entertainment conglomerate that consists of a portfolio of iconic entertainment, news, and sports brands that include flagship properties like HBO, CNN, TNT, and Warner Brothers (movies). With film, television, cable, and publishing operations, WarnerMedia was born “Scene 1 Take 2” New Logo and Identity for WarnerMedia by Wolff Olins

Established in 2018, WarnerMedia is a multinational media an entertainment conglomerate that consists of a portfolio of iconic entertainment, news, and sports brands that include flagship properties like HBO, CNN, TNT, and Warner Brothers (movies). With film, television, cable, and publishing operations, WarnerMedia was born from the acquisition of Time Warner (est. 1990) by AT&T, first announced in 2016 and completed last year. Earlier this month, WarnerMedia introduced a new identity designed by Wolff Olins.

Since its inception, WarnerMedia had been utilizing a limited interim solution. In time, it became clear they needed something more substantive, a system to hold together an ecosystem of historic entities. They needed a concise strategy and compelling mission to help unify employees and stakeholders alike -- to understand why WarnerMedia existed and what they stand for moving forward.

They needed a visual identity that felt as considered and crafted as all of the content their brands produced -- something that WarnerMedia employees could rally around and that partners could immediately recognize. With generous input from leaders across the portfolio, as well as a senior creative and executive team at WarnerMedia, Wolff Olins designed a set of flexible tools and gestures that would help them create meaningful and expressive communications, on every screen surface imaginable.

The kinetic motion is inspired by the action clapboard on set -- the one unifying aspect to all forms of media production, now and then.Wolff Olins provided text New Logo and Identity for WarnerMedia by Wolff Olins Logo.

The old logo, which I covered last year, did not get the best welcome by me because it wasn't the most welcoming of logos -- even for an interim logo it was kind of devoid of soul -- in a dry, uppercase sans serif. The new logo isn't the most exciting but at least it's more nuanced, with a more interesting sans serif and a more considerate relationship between "Warner" and "Media", where the two initial letters share the same angles and where the bolder "Warner" plays up the recognizable part of the name and downplays "Media". The logo almost looks like that of a telecommunications company or maybe I just want to read that because it's owned by AT&T but there is a slightly tech-ie aspect to it, which is not all wrong but it's somehow not as entertainment-skewing as it could. Still, a relative improvement over what came before.

New Logo and Identity for WarnerMedia by Wolff Olins Clapboard "W" system. New Logo and Identity for WarnerMedia by Wolff Olins Clapboard "W" with logo. Your browser does not support the video tag. Clapboard "W" with video.

To make up for the lack of entertainment-ness in the logo, the identity includes a flexible "W" inspired by the clapboard's iconic motion of the "clapstick" closing down as each scene begins. I really like the concept behind this, being that the clapboard is used across movies and TV and remains in use since its invention in the 1920s. I also like how it is implemented not in a literal way for the "W" and is more of a digital interpretation applied to a shape with multiple clapsticks. In full animation and with the right motion speed, as with the animation directly above, the effect is so good that you can almost hear the clack as the "W" closes. The approach that each part of the "W" can hold a different image or clip is quite nice as well, alluding to the vast portfolio of stuff owned by WarnerMedia.

Your browser does not support the video tag. Identity elements. New Logo and Identity for WarnerMedia by Wolff Olins Color palette. New Logo and Identity for WarnerMedia by Wolff Olins Guidelines. New Logo and Identity for WarnerMedia by Wolff Olins New Logo and Identity for WarnerMedia by Wolff Olins Layout system. New Logo and Identity for WarnerMedia by Wolff Olins Social media posts.

In static form, the clapboard effect is less obvious but it provides for an interesting layout system where the "W" can serve as background or it can accommodate content in the last segment of each "W". It's almost impossible to read them as "W"s unless you know that's what they are but that's not a huge problem as, on the surface, they provide nice design elements that create good tension.

New Logo and Identity for WarnerMedia by Wolff Olins Backdrop.

Overall, this makes WarnerMedia look far more interesting and relevant now as the supporting corporate brand behind so many well-loved consumer brands instead of the initial shock of the original logo where the whole name change and acquisition felt so sterile and business-oriented. And... scene.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/cVWZyO8q6SU/new_logo_and_identity_for_warnermedia_by_wolff_olins.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_warnermedia_by_wolff_olins.php Mon, 28 Oct 2019 04:35:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_warnermedia_by_wolff_olins.php
Categories: News

Spotted: New Logo for Sedgwick County Zoo by Gardner Design

Fri, 10/25/2019 - 21:51
New Logo for Sedgwick County Zoo by Gardner Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/UYy9wdjceeo/new_logo_for_sedgwick_county_zoo_by_gardner_design.php https://www.underconsideration.com/brandnew/archives/new_logo_for_sedgwick_county_zoo_by_gardner_design.php Fri, 25 Oct 2019 12:06:43 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_sedgwick_county_zoo_by_gardner_design.php
Categories: News

Linked: Pocatello Gets Out in Front

Fri, 10/25/2019 - 15:51
The city of Pocatello, in Idaho, is getting out in front of the eventual new-logo backlash by stating its budget ($90,000) and its intent to hire the best (not the cheapest) firm for the job as they seek to redesign their logo. You might remember Pocatello Gets Out in Front Visit Link The city of Pocatello, in Idaho, is getting out in front of the eventual new-logo backlash by stating its budget ($90,000) and its intent to hire the best (not the cheapest) firm for the job as they seek to redesign their logo. You might remember Pocatello from its Worst-Flag-in-the-U.S. fame. http://feedproxy.google.com/~r/ucllc/brandnew/~3/nsE8A0z0VHI/pocatello_gets_out_in_front.php https://www.underconsideration.com/brandnew/archives/pocatello_gets_out_in_front.php Fri, 25 Oct 2019 08:17:09 -0600 https://www.underconsideration.com/brandnew/archives/pocatello_gets_out_in_front.php
Categories: News

Noted: New Logo, Identity, and Packaging for Paddletek by Young & Laramore

Fri, 10/25/2019 - 15:51
(Est. 2010) "Paddletek began with an intense passion for Pickleball and a vision to create innovative high performance Pickleball paddles. Superior quality and performance remains the standard with every paddle we craft today. Since being founded in 2010, Paddletek has grown to become a brand “In a Pickle” New Logo, Identity, and Packaging for Paddletek by Young & Laramore

(Est. 2010) "Paddletek began with an intense passion for Pickleball and a vision to create innovative high performance Pickleball paddles. Superior quality and performance remains the standard with every paddle we craft today. Since being founded in 2010, Paddletek has grown to become a brand leader in the sport with revolutionary innovations that completely changed the pickleball paddle market by enhancing performance and the Pickleball experience. Paddletek technology can be found in over 80% of the premium paddles sold today. Team Paddletek crowds medal stands at professional Pickleball tournaments all over the world. Family owned and operated, Paddletek continues to innovate with three main priorities: performance, quality and customer service."

Design by
Young & Laramore (Indianapolis, IN)

Related links
Young & Laramore project page

Relevant quote
With a name like Pickleball, our approach was as much about legitimizing the sport as anything. We wanted to showcase athleticism in a way that felt true to the game: bright, colorful and wildly addictive. You want to keep playing. You want to get better. We channeled that addictive feeling with the “Let’s Go Again” tagline and brought a bold color spectrum and logo that really pops on the court.

Images (opinion after)

New Logo, Identity, and Packaging for Paddletek by Young & Laramore Logo. New Logo, Identity, and Packaging for Paddletek by Young & Laramore Monogram. Your browser does not support the video tag. Website. New Logo, Identity, and Packaging for Paddletek by Young & Laramore Catalog. New Logo, Identity, and Packaging for Paddletek by Young & Laramore Print ads. New Logo, Identity, and Packaging for Paddletek by Young & Laramore Packaging. New Logo, Identity, and Packaging for Paddletek by Young & Laramore New Logo, Identity, and Packaging for Paddletek by Young & Laramore New Logo, Identity, and Packaging for Paddletek by Young & Laramore Paddles.

Opinion
The old logo was fairly sad, with a clunky rounded sans serif that looked as if it belonged on a knock-off Commodore computer or something. Based on some image-searching it was also confused as to which logo was the right one, as the “pppp” icon or monogram was sometimes all “p”s and sometimes it had an “a” in there like the one in the header image… not that one or the other was better but clearly needed to be reigned in. The new logo aims to Gatorade/Powerade the brand by amping up the visual edge through a hard-angled and spiky monogram and wordmark. Both are relatively fine but they are also a little on the weak side. The monogram sort of floats in space when it’s with the wordmark and doesn’t have as much oomph on its own. The wordmark is a little too extended, especially since it’s such a long word, and it seems to go on forever. In the “ET” combo, where the top bar of the “E” extends to connect with the “T”, someone should have said “Nah” because it’s not good. The packaging is amped up, yo. It definitely builds up excitement around the paddles and, in the right mindset, they are kind of cool-looking but not exactly my aesthetic. The print ads are probably the best part of the project and where the monogram looks and works its best but, if like me, you are tired of the colorful powder explosions, then this can be a little too much of that. Overall, as much as I’m not a fan, I think this ticks all the right boxes for the audience, for the growing popularity of the sport, and the correct inclination to make Pickleball look more competitive and exciting than its name suggests.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/2cjMx2QLQCk/new_logo_identity_and_packaging_for_paddletek_by_young_laramore.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_paddletek_by_young_laramore.php Fri, 25 Oct 2019 06:12:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_paddletek_by_young_laramore.php
Categories: News

Reviewed: Friday Likes 305: From Glasfurd & Walker, Marka Collective, and Buddy-Buddy

Fri, 10/25/2019 - 12:51
Some more ornate and elaborate identities this week, with work from Vancouver, Varna, and Minneapolis. “From Glasfurd & Walker, Marka Collective, and Buddy-Buddy” Friday Likes 305

Some more ornate and elaborate identities this week, with work from Vancouver, Varna, and Minneapolis.

Caffe La Tana by Glasfurd & Walker Caffe La Tana by Glasfurd & Walker

Caffe La Tana is a triple-threat Italian food establishment in Vancouver, Canada, functioning as a cafe, restaurant, and grocery store offering very nice Italian food, pastries, and goods. The interior's old world charm and green hues inform the identity, designed by local firm Glasfurd & Walker, which is drenched in beautiful and ornate decorations, an elaborate display serif, and a tasty color palette of dark green, burnt orange, and white. The fox depictions relate to La Tana's sister restaurant Savio Volpe (Cunning Fox) which is thrown into the mix along with a lovely roundel logo that, all together, create a very satisfying contemporary Art Nouveau-ish design experience. See full project

Katenitza by Marka Collective Katenitza by Marka Collective

Katenitza is a designer and producer of handmade ceramic tiles in Varna, Bulgaria. The identity, designed by local firm Marka Collective, features a great icon that blends one of Katenitza's recurring tile shapes with a hand, signifying their handmade approach but also making allusion to Hamsa, the palm-shaped sign that, when used as an amulet, brings its owner happiness, luck, health, and good fortune. It's a great abstraction and it works so well in all the different applications in this identity, be it embossed, stamped, or straight-up printed. I'm not a huge fan of the wordmark but it pairs very well with the icon has a good exotic vibe that works hand in hand with the icon. The shapes of the tiles also inspire a range of patterns used in different postcards and a mystery tubular thing with die-cut tile shapes that looks all kinds of great. See full project

Ida Graves by Buddy-Buddy Ida Graves by Buddy-Buddy

Ida Graves is a certified organic distillery in Alexandria, MN, crafting a series of spirits that include vodka, gin, and aquavit. The identity, designed by Minneapolis, MN-based Buddy-Buddy, pays homage to the idyllic location of the distillery and their commitment to quality ingredients and personal touch through an eclectic mix of typefaces and botanical ornaments that come together beautifully in the packaging and the myriad lock-ups used throughout the website and materials. The pastel color palette on the labels is soft and inviting and all the typography throughout is very finely tuned. I'm not sure about the significance of the bird but it makes for yet another lovely element to the identity. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/pcl-8Vk8HSs/friday_likes_305.php https://www.underconsideration.com/brandnew/archives/friday_likes_305.php Fri, 25 Oct 2019 05:11:06 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_305.php
Categories: News

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