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Spotted: New Logo for Patient Airlift Services by True North

Tue, 06/02/2020 - 21:21
New Logo for Patient Airlift Services by True North Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Linked: Adobe will now Update its Update

Tue, 06/02/2020 - 15:21
Not enough meat here to create a proper post but worth mentioning that Adobe has updated its main logo and other assets. It all seems... inconsistent and random? Adobe will now Update its Update Visit Link Not enough meat here to create a proper post but worth mentioning that Adobe has updated its main logo and other assets. It all seems... inconsistent and random? http://feedproxy.google.com/~r/ucllc/brandnew/~3/O8Jdc5Iv0ew/adobe_will_now_update_its_update.php https://www.underconsideration.com/brandnew/archives/adobe_will_now_update_its_update.php Tue, 02 Jun 2020 07:03:49 -0600 https://www.underconsideration.com/brandnew/archives/adobe_will_now_update_its_update.php
Categories: News

Noted: New Logo and Identity for Vancouver's North Shore by LOKI

Tue, 06/02/2020 - 15:21
"Vancouver's North Shore Tourism Association is a destination marketing organization comprised of three municipalities: The District of West Vancouver, The District of North Vancouver, and the City of North Vancouver that promotes the North Shore as a unique, multifaceted, four-season tourist destination." “More Bang for Shore Buck” New Logo and Identity for Vancouver's North Shore by LOKI

"Vancouver's North Shore Tourism Association is a destination marketing organization comprised of three municipalities: The District of West Vancouver, The District of North Vancouver, and the City of North Vancouver that promotes the North Shore as a unique, multifaceted, four-season tourist destination."

Design by
LOKI (Vancouver, BC)

Related links
LOKI project page

Relevant quote
Vancouver’s North Shore’s visual identity represents the massive spectrum of activities and locations within the region. It was important to create a visual identity flexible enough to work alongside visuals from these varied activities and stakeholders as well as partner regions in Vancouver and British Columbia.

The logo’s elongated typography reflects the destination’s multiple perspectives with a nod to its history and indigenous carvings and the mountainous landscape visible from Downtown Vancouver that the area is so well known for.

We created a visual identity system that underscores The North Shores strengths: Community spirit, Outdoor recreation, Nature, and the proximity to the City of Vancouver. The vibrant and bold colours are inspired from the regions heritage and roots.

Images (opinion after)

New Logo and Identity for Vancouver's North Shore by LOKI Logo. New Logo and Identity for Vancouver's North Shore by LOKI New Logo and Identity for Vancouver's North Shore by LOKI Logo on photo and color variations. New Logo and Identity for Vancouver's North Shore by LOKI Crop use. Your browser does not support the video tag. Logo animation and tagline. New Logo and Identity for Vancouver's North Shore by LOKI Additional badges. New Logo and Identity for Vancouver's North Shore by LOKI New Logo and Identity for Vancouver's North Shore by LOKI Business cards. New Logo and Identity for Vancouver's North Shore by LOKI Brochures. New Logo and Identity for Vancouver's North Shore by LOKI Folded paper kind of thing. New Logo and Identity for Vancouver's North Shore by LOKI Flat kinds of things. New Logo and Identity for Vancouver's North Shore by LOKI Posters. New Logo and Identity for Vancouver's North Shore by LOKI Mugs. New Logo and Identity for Vancouver's North Shore by LOKI Pins. New Logo and Identity for Vancouver's North Shore by LOKI Swag.

Opinion
The old logo was pretty bad, with a strange icon that looked like buildings in a forest being washed by a wave and some clunky typography with some really strange “R”s. The new logo immediately feels more outdoorsy and exciting with the shifting and dipping heights of the letters that interlock convincingly enough — I question the larger space under the “T” but other than that it gets the point across. My main concern with the logo would be that it has a similar vibe to that of Super Natural British Columbia, which is exacerbated by that logo appearing on VNC’s website. The logo works nicely in the color palette, which has a good range of unexpected colors (i.e., it’s not all greens), and I really like the effect it has when it gets cropped in the multi-color version. The applications start off good with great outdoor pictures and the logo and some badges but then things start to go south (ha! get it?) with the use of a unicase font, Charoe, and some warped headlines, both of which feel forced into what’s otherwise a bold and confident identity. Overall, this has the right intention but maybe just needs to be pared back in how many visual languages it tries to dig into.

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Categories: News

Reviewed: New Logo and Identity for Dustin by Kurppa Hosk

Tue, 06/02/2020 - 15:21
Established in 1984, Dustin is an online based IT-partner with operations in the Nordics and the Netherlands, offering both the products and the hardware as well as the services necessary for companies to establish their IT infrastructures. Dustin began by selling computer-related products -- colored “All we are is Dustin the Wind” New Logo and Identity for Dustin by Kurppa Hosk

Established in 1984, Dustin is an online based IT-partner with operations in the Nordics and the Netherlands, offering both the products and the hardware as well as the services necessary for companies to establish their IT infrastructures. Dustin began by selling computer-related products -- colored floppy disks were their best-sellers -- by mail order, opening their online store in 1995, and expanding its reach from Sweden to Denmark, Norway, Finland, and the Netherlands through a number of acquisitions. Now, listed on Nasdaq Stockholm and with more than 1,800 employees, Dustin offers over 255,000 products and IT management services across three business segments: SMB (Small and Medium Sized Businesses), LCP (Large Corporate and Public), and B2C (Business to Consumer). Earlier this year, Dustin introduced a new identity designed by Stockholm, Sweden-based Kurppa Hosk.

[A] new brand platform was developed with a brand promise as one of the principal elements: "We keep things moving".

To further clarify Dustin's intent this was complemented by a mission statement: "To provide the right IT solution, to the right customer and user. At the right time. And the right price."

By delivering on the brand promise and mission, Dustin can make a new vision come true: "To help our customers stay in the forefront".

To emphasize Dustin's unrelenting focus on sustainability in all business practices, a new guiding direction was also defined: "Enabling the circularity movement".Kurppa Hosk project page New Logo and Identity for Dustin by Kurppa Hosk Brand promise. To articulate the new direction of the company and the brand Kurppa Hosk proceeded with the development of a new visual identity including logotype, typography, colors, imagery and iconography. The design elements share a visual DNA ensuring a coherent, yet dynamic, expression across all touch points. The result is a forward looking take on the IT industry, optimized for a digital future.Kurppa Hosk project page New Logo and Identity for Dustin by Kurppa Hosk Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Dustin by Kurppa Hosk Logo on photo.

The old logo, despite its apparent simplicity, had too many unnecessary things going on: the open "D", the "ti" ligature, and the blue tittle. Sadly, none of it amounted to something meaningful or cohesive. The new logo introduces an icon that gives visual form to the brand promise -- "We keep things moving" -- with a forward arrowhead inside a curved-corner hexagon that yields an unexpectedly bad-ass icon, one of my favorites in a long time. I love the tension created by the blunt corners of the triangle against the curves of the hexagon and the animation does exactly what my brain wants the icon to do, which is spin the two elements in place, counter to each other. I also like how the triangle can be interpreted as an abstract "D" but even without that read, it's just an excellent, rather unique icon. The wordmark is good and introduces a similar contrast of blunt-vs-curved in the notches of the letters, which then extends into the full custom type family.

Your browser does not support the video tag. New Logo and Identity for Dustin by Kurppa Hosk Custom typeface.

By now I probably don't have to tell you how much I enjoy ink traps, so I'm predisposed to like this and I do. Especially those numerals. I feel like we've seen a number of heavily inktrapped custom fonts recently and this one, in a way, is not that different but I really appreciate how it ties in with the icon.

New Logo and Identity for Dustin by Kurppa Hosk Business cards. New Logo and Identity for Dustin by Kurppa Hosk New Logo and Identity for Dustin by Kurppa Hosk Various applications. New Logo and Identity for Dustin by Kurppa Hosk Annual report. It's a big boi. New Logo and Identity for Dustin by Kurppa Hosk Covers. New Logo and Identity for Dustin by Kurppa Hosk New Logo and Identity for Dustin by Kurppa Hosk Website on desktop and mobile. New Logo and Identity for Dustin by Kurppa Hosk Shirt. New Logo and Identity for Dustin by Kurppa Hosk New Logo and Identity for Dustin by Kurppa Hosk Packaging.

The applications are fairly straightforward in that there isn't a whole lot going on in the layouts... it's usually just the logo and type but the balance and contrast of the minimal elements are very nicely nuanced, able to shift from big and bold to small and subtle tones easily.

New Logo and Identity for Dustin by Kurppa Hosk New Logo and Identity for Dustin by Kurppa Hosk Logo on buildings. Identity presentation video.

Overall, this has a kind of highly engineered aesthetic where everything has been precisely sized and placed, making the company feel like an IT service and product provider at the top of its game.

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Categories: News

Spotted: New Logo and Identity for Readydok by Lucas Aritz

Mon, 06/01/2020 - 21:21
New Logo and Identity for Readydok by Lucas Aritz

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FaI3FilEpDA/new_logo_and_identity_for_readydok_by_lucas_aritz.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_readydok_by_lucas_aritz.php Mon, 01 Jun 2020 12:08:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_readydok_by_lucas_aritz.php
Categories: News

Spotted: New Name and Logo for Binge

Mon, 06/01/2020 - 21:21
New Name and Logo for Binge Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/IOq8_P86Vc8/new_name_and_logo_for_binge.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_binge.php Mon, 01 Jun 2020 12:00:47 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_binge.php
Categories: News

Linked: 2020 LogoLounge Trends

Mon, 06/01/2020 - 15:21
LogoLounge's logo trend report for 2020 is now out and includes categories like "iDrops" and "Chexmelt" (shown). 2020 LogoLounge Trends Visit Link LogoLounge's logo trend report for 2020 is now out and includes categories like "iDrops" and "Chexmelt" (shown). http://feedproxy.google.com/~r/ucllc/brandnew/~3/kL4sD0QpUc8/2020_logolounge_trends.php https://www.underconsideration.com/brandnew/archives/2020_logolounge_trends.php Mon, 01 Jun 2020 06:50:17 -0600 https://www.underconsideration.com/brandnew/archives/2020_logolounge_trends.php
Categories: News

Noted: New Logo, Identity, and Packaging for V by Audsley Designs and TBMC

Mon, 06/01/2020 - 15:21
(Est. 1997) "V is an energy drink brand produced by Frucor, a New Zealand-based beverage manufacturer. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product's success, a market share over 60% in New Zealand and 42% in “All is Fair in Love and Guarana” New Logo, Identity, and Packaging for V by Audsley Designs and TBMC

(Est. 1997) "V is an energy drink brand produced by Frucor, a New Zealand-based beverage manufacturer. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product's success, a market share over 60% in New Zealand and 42% in Australia, makes it the most popular brand of energy drink in both countries. V is considered a local rival to Red Bull." (Wikipedia)

Design by
Audsley Designs and TBMC (Sydney, Australia)

Related links
Audsley Designs project page

Relevant quote
The refreshed V logo and visual assets marks a new phase in the brands life cycle. Leaving the 90s teenage bedroom look behind and smartening up to move with the times.

All packaging has now been stripped back to become simply iconic, with a new digital ‘Guarana leaf’ energy portal that houses the redrawn ‘V’ atom logo.

A brand new bespoke set of fonts were purposefully designed with help from the talented Australian Type Foundry, based off the distinctive DNA of the ‘V’ logo. This original branded font asset can now be let loose into the V world, setting a recognisable tone for future campaigns.

Images (opinion after)

New Logo, Identity, and Packaging for V by Audsley Designs and TBMC Logo. New Logo, Identity, and Packaging for V by Audsley Designs and TBMC Logo animation. New Logo, Identity, and Packaging for V by Audsley Designs and TBMC Custom typeface. New Logo, Identity, and Packaging for V by Audsley Designs and TBMC Logo in different words. New Logo, Identity, and Packaging for V by Audsley Designs and TBMC Can evolution. New Logo, Identity, and Packaging for V by Audsley Designs and TBMC Samples of previous packaging. New Logo, Identity, and Packaging for V by Audsley Designs and TBMC New Logo, Identity, and Packaging for V by Audsley Designs and TBMC New Logo, Identity, and Packaging for V by Audsley Designs and TBMC Packaging. New Logo, Identity, and Packaging for V by Audsley Designs and TBMC Business cards. New Logo, Identity, and Packaging for V by Audsley Designs and TBMC New Logo, Identity, and Packaging for V by Audsley Designs and TBMC Out of home advertising. New Logo, Identity, and Packaging for V by Audsley Designs and TBMC Merch.

Opinion
This is one of those reviews where I (and most likely you too as well) have to jump on a different wavelength of what is good and bad because when it comes to energy drinks it’s a whole other visual universe that must be judged on its own. With that mindset change, the old logo was pretty explosive, with the fizzy texture clearly emanating behind the “V” and its, um, atom rings. It was… good. The new logo removes the 3D angle and goes for a “flat” look that makes the logo a little less cartoony but now the atom rings get lost and it’s hard to get a sense of what’s above, what’s under, and what, if anything, is wrapped in the rings. I like the new more subtle fizz explosion but visually it has nothing to do with the rest of the logo. The new logo does look better on the can as the more diffused fizz feels like it lets the color of the can seep through, at least in the “original” flavor because the “blue” and “sugarfree” variations keep an awkward green circle behind the logo. The custom typeface is fine and it seems like it can take on the different shadows and warps of the advertising with some grace. The business cards… yeah… even in this parallel energy drink universe, those are hard to like but the advertising seems to be right on point and ties everything together in its own, relatively cohesive way. Overall, sure, why not?

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Categories: News

Reviewed: New Logo and Identity for Popeyes by Jones Knowles Ritchie

Mon, 06/01/2020 - 15:21
Established in 1927, Popeyes is a quick service restaurant offering a unique New Orleans style menu featuring spicy chicken, chicken tenders, fried shrimp, and other regional items. From a single location in the New Orleans suburb of Arabi, Popeyes has grown into one of the “Eyes on the Prize” New Logo and Identity for Popeyes by Jones Knowles Ritchie

Established in 1927, Popeyes is a quick service restaurant offering a unique New Orleans style menu featuring spicy chicken, chicken tenders, fried shrimp, and other regional items. From a single location in the New Orleans suburb of Arabi, Popeyes has grown into one of the world's largest chicken quick service restaurants with over 3,300 locations in the U.S. and around the world and last year's launch of its Chicken Sandwich brought unprecedented sales growth and popularity. With a big worldwide expansion in process, Popeyes has introduced a new identity designed by Jones Knowles Ritchie.

To further spread the product love to even more guests, it was time for Popeyes® to translate its Louisiana roots in a more modern approach by completely redesigning the brand's visual identity and restaurant image. Jones Knowles Ritchie, the international award-winning design firm, led the brand's visual identity refresh which started with the logo. The old playful Popeyes® logo has been matured with a contemporary typeface that elevates the brand and reflects the culinary depth that goes into making the Popeyes® signature foods.

Fans can expect to see the new visual identity continue to roll out across Popeyes® restaurants from packaging including to-go bags, cups and boxes, as well as uniforms and other merchandise. The hand-drawn brand pattern featured on the packaging reflects the vibrancy of Louisiana culture and the unadulterated joy that goes into making Popeyes® food.Popeye's press release New Logo and Identity for Popeyes by Jones Knowles Ritchie Logo.

The new logo is the perfect next step in the evolution of the Popeyes logo that began with the previous logo designed by Pentagram's DJ Stout in 2008 that tempered the zaniness of its predecessor and provided the first step of moving into orange as the brand color. The old logo retained the bounciness and quirkiness of the logo that came before it and served as a great segue into this new iteration that brings all the letters in line while maintaining the unicase approach and the unique traits of the "P"s and the "S". It's undoubtedly a more mature look but it still has enough of the unique personality that makes Popeyes, Popeyes.

New Logo and Identity for Popeyes by Jones Knowles Ritchie Secondary logo.

The secondary logo is charming with a chicken that, I believe, is meant to look like a decorative weather vane. The typography could be a little more interesting, especially the "19" and "72" but the chicken, with its "S"-shaped tail makes it all the worthwhile.

New Logo and Identity for Popeyes by Jones Knowles Ritchie Pattern. Your browser does not support the video tag. Pattern, animated.

At the core of the identity is the hand-drawn pattern that has a very loose and unfinished aesthetic that comes almost as a shock in contrast to the usual super crisp consumer brand patterns -- thinking of things like Cadbury or Miller, among others. I'm torn about it because I enjoy the impetus behind it but I'm not a huge fan of the final drawings and lettering. I don't dislike it but I want very badly to love it because there is definitely something good here that separates Popeyes from the other QSR joints.

New Logo and Identity for Popeyes by Jones Knowles Ritchie Pattern with chicken. New Logo and Identity for Popeyes by Jones Knowles Ritchie Pattern on a bag with chicken sandwich in the process of being made. New Logo and Identity for Popeyes by Jones Knowles Ritchie Packaging. New Logo and Identity for Popeyes by Jones Knowles Ritchie Wild postings. New Logo and Identity for Popeyes by Jones Knowles Ritchie Billboard.

Maybe part of why I am not convinced about the pattern is that the few applications shown lack some wow factor. I think the strongest element in the images above is the close-up photo of the fried chicken itself, not so much the pattern, colors, or packaging. To the identity's credit, that photo looks great in part because of the pattern under the chicken. Still, there is something missing to take this to the next JKR-esque level, a la Dunkin', which may not be a fair comparison but the wild posting image very much tries to recreate the lightning in a bottle of Dunkin's wild posting image and it doesn't quite have the same burst of energy.

In the United States, Popeyes® recently opened its first remodeled restaurant in Marrero, LA, just outside its hometown of New Orleans. The powder coated metals in the furniture and counter design are inspired by the iconic Saint Charles Market Car, utilitarian spaces and handcrafted details nod to the creative culture of the Bywater in New Orleans, and the personality and artwork celebrate the creole heritage that's been passed down over generations. This new image is being piloted in the U.S., with aims to expand nationally across existing and new restaurants.

The Popeyes® restaurants will now start to look different throughout the U.S. and around the world after a collaborative redesign, in partnership with the design firms Brand Bureau and Linehouse. On May 15th, the brand opened its first flagship restaurant in Shanghai, China. Equipped with high end technology and an elevated store design, but still rooted in the brand's Louisiana heritage, leveraging warm woods and neons inspired by New Orleans' Bourbon Street.Popeye's press release New Logo and Identity for Popeyes by Jones Knowles Ritchie New Logo and Identity for Popeyes by Jones Knowles Ritchie New Logo and Identity for Popeyes by Jones Knowles Ritchie The first remodeled restaurant in the U.S. in Marrero, LA. Stores have been redesigned in collaboration with Brand Bureau and Linehouse. New Logo and Identity for Popeyes by Jones Knowles Ritchie New Logo and Identity for Popeyes by Jones Knowles Ritchie New Logo and Identity for Popeyes by Jones Knowles Ritchie New Logo and Identity for Popeyes by Jones Knowles Ritchie Flagship restaurant in Shanghai, China. New Logo and Identity for Popeyes by Jones Knowles Ritchie Restaurant in Madrid, Spain.

The redesigned stores -- from the more "normal" in the U.S. to the fully tricked-out one in Shanghai -- are pretty great and do a nice job of making the interiors look much more inviting, exciting, and unique, without all the usual formica tabletops and generic finishes of most QSR places. Overall, this is definitely strong and vibrant work that will help build on the growing excitement around the Popeyes brand, one spicy fried chicken at a time.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/G9kzeOAzwrQ/new_logo_and_identity_for_popeyes_by_jones_knowles_ritchie.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_popeyes_by_jones_knowles_ritchie.php Mon, 01 Jun 2020 04:42:17 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_popeyes_by_jones_knowles_ritchie.php
Categories: News

Linked: Home is where the Lowe's is

Fri, 05/29/2020 - 15:20
Very clever and charming bit of animation from Lowe's as its logo shifts through different house shapes before settling on the corporate version. A nice end to a spot that successfully alludes to the current situation without any of the clichés. Home is where the Lowe's is Visit Link Very clever and charming bit of animation from Lowe's as its logo shifts through different house shapes before settling on the corporate version. A nice end to a spot that successfully alludes to the current situation without any of the clichés. http://feedproxy.google.com/~r/ucllc/brandnew/~3/AW2fHEmNmCk/home_is_where_the_lowes_is.php https://www.underconsideration.com/brandnew/archives/home_is_where_the_lowes_is.php Fri, 29 May 2020 06:59:13 -0600 https://www.underconsideration.com/brandnew/archives/home_is_where_the_lowes_is.php
Categories: News

Noted: New Logo for Dolby

Fri, 05/29/2020 - 15:20
(Est. 1965) "Headquartered in San Francisco, Dolby has grown into a leading global innovator and developer of audio, imaging and voice technologies for cinema, home theaters, PCs, mobile phones, and games. Our products include Dolby Digital Plus, TrueHD, Dolby Voice, Dolby Atmos and Dolby Vision. “Dolby Time Will Tell” New Logo for Dolby

(Est. 1965) "Headquartered in San Francisco, Dolby has grown into a leading global innovator and developer of audio, imaging and voice technologies for cinema, home theaters, PCs, mobile phones, and games. Our products include Dolby Digital Plus, TrueHD, Dolby Voice, Dolby Atmos and Dolby Vision. Today, over 2,000 individuals around the globe share their talents and energy to enable the most immersive experiences that technology can deliver."

Design by
N/A

Related links
Dolby Tweet
2008 Brand New Noted post

Images (opinion after)

New Logo for Dolby Logo. New Logo for Dolby Logo on gradient. New Logo for Dolby Some usage of the icon on Instagram.

Opinion
Other than the odd counterspace of the “B”, I liked the old logo and it was a good update of the original logo that maintained its equity. The new logo takes the two “D”s out of their container box, which I think was the most recognizable aspect of this logo: that brief tension created inside the rectangle with the two “D”s facing each other, creating a funnel-like effect within the box. While I do admit there is something nice about the more free “D”s, I think it loses significant equity. The new wordmark, in title case, is technically fine but maybe it’s too informal? I liked the corporate-ness and technological coldness of the old one. However, without much information to go on — as there is no press release and the Twitter mention is not the most useful — it’s hard to figure out if this approach actually makes sense. I was able to scrounge some minimal usage on Instagram, with the “D”s used as a stroke and interacting with the photographs… it’s a start, I guess, just no on the neon effect image. Overall, as clean and crisp as the logo is or perhaps because of how clean and crisp the logo is, I would side with the old logo if I had to pick.

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Categories: News

Reviewed: Friday Likes 330: From Javas Lehn Studio, Essen International and Carl Nas Associates, and After

Fri, 05/29/2020 - 15:20
A bevy of nice bottles and their accompanying designs this week, with work from New York, Stockholm, and Lima. “From Javas Lehn Studio, Essen International and Carl Nas Associates, and After” Friday Likes 330

A bevy of nice bottles and their accompanying designs this week, with work from New York, Stockholm, and Lima.

Solento by Javas Lehn Studio Solento by Javas Lehn

Solento is a small-batch brand of tequila founded in Encinitas, CA, by legendary surf filmmaker Taylor Steele in collaboration with a distillery in Mexico. The name is a contraction of the Spanish words sol (sun) and lento (slow) and the design, by New York, NY-based Javas Lehn Studio, is as chill as a slow-setting sun. With such a textural and unique bottle, the design elements are pared back to the bare minimum but they still pack a punch with the bold color contrast of the labels across the three different tequila styles. A monospace font is probably not what one thinks of when thinking about tequila but when you have three words with the same amount of letters, it's almost a crime to NOT use a monospace font but, beyond that, it simply looks quite nice. I particularly like how the full name of the product forms an invisible square that sits at the center of the square label -- it's the small pleasures in life that bring me joy. See full project

Tangent GC by Essen International and Carl Nas Associates Tangent GC by Essen International and Carl Nas Associates

In other cool-bottle, monospace-font news we have Tangent GC, a brand of laundry, shoe, and skin care products based in Stockholm, Sweden, but available worldwide with select stockists. The identity, initially designed by Essen International and extended by Carl Nas Associates -- Carl Nas worked on this project while he was at Essen -- may be a little too spartan for many of you, I think it might even be so for me and I love me some spartan-looking things but the big, hunky bottles with the stout caps are somehow super cool and the extra plain labels are an enjoyable complement. Additional products, follow a similar typographic structure while adapting to smaller labels or boxes and boldly displaying the product's name instead of the ingredients. While nice, I'm still mostly smitten by the laundry bottle -- would love to reduce reuse recycle that bad boi. See full project

Andea by after Andea by after

In yet another cool-bottle, but no monospace-font news we have Andea, a brand of natural spring water that comes from a mountain in Cusco, Peru. The new packaging and identity, designed by Lima, Peru-based After is probably one of the most dramatic before-and-after comparisons possible, going from a terribly generic bottle and label combination into a delightfully sophisticated bottle with the designed silkscreened on it so there that annoying line you get across the top and bottom when using clear labels isn't there. The "A" on the front of the bottle includes a little mountain peak to allude to its origins and is complemented by a simple wordmark in lowercase serif for the name. One really nice detail are the caps, where white caps are for water without gas and black caps for water with gas, so the design of the bottle doesn't need to change, keeping production costs lower. One of the client goals of the redesign was to have a product that restaurants would be proud to carry and offer to their guests and I'm a prime example of this working out: last February when I was in Lima, stuffing my face with delicious food -- yes, I ordered two dishes, don't judge me -- I ordered water, was given a bottle of Andea, and I immediately took my phone out to photograph it without knowing anything about it. The next day, I had the pleasure of seeing After founder Alfonso Fernandez present this project at Ladfest. Moral of the story: I have no idea but the bottle is lovely. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/4nb-nJVFmic/friday_likes_330.php https://www.underconsideration.com/brandnew/archives/friday_likes_330.php Fri, 29 May 2020 06:23:42 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_330.php
Categories: News

Spotted: New Name and Logo for Arch Resources

Thu, 05/28/2020 - 18:16
New Name and Logo for Arch Resources Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dAzqQZBrOy0/new_name_and_logo_for_arch_resources.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_arch_resources.php Thu, 28 May 2020 10:16:08 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_arch_resources.php
Categories: News

Spotted: New Logo and Identity for Sincro by Want Branding

Thu, 05/28/2020 - 18:16
New Logo and Identity for Sincro by Want Branding Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/kbgOZ2wqljw/new_logo_and_identity_for_sincro_by_want_branding.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sincro_by_want_branding.php Thu, 28 May 2020 10:10:40 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sincro_by_want_branding.php
Categories: News

Linked: Do the Worm, Again

Thu, 05/28/2020 - 18:16
Can't get enough of the return of NASA's Worm logo? The latest book from Standards Manual showcases over 300 images from NASA's archives that feature the fan-favorite logo. Do the Worm, Again Visit Link Can't get enough of the return of NASA's Worm logo? The latest book from Standards Manual showcases over 300 images from NASA's archives that feature the fan-favorite logo. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Lr2x8NXs6e0/do_the_worm_again.php https://www.underconsideration.com/brandnew/archives/do_the_worm_again.php Thu, 28 May 2020 08:20:42 -0600 https://www.underconsideration.com/brandnew/archives/do_the_worm_again.php
Categories: News

Noted: New Logo and Identity for Grounded by OMSE and Family Type

Thu, 05/28/2020 - 15:16
(Est. 2019) "We created Grounded to make sustainable packaging simple and transparent. Packaging's function of protecting goods is hugely important in preventing wastage and prolonging shelf life, but with misinformation and cloudy supply chains, it's difficult for businesses who want to do the right thing “Six Inches Under” New Logo and Identity for Grounded by OMSE and Family Type

(Est. 2019) "We created Grounded to make sustainable packaging simple and transparent. Packaging's function of protecting goods is hugely important in preventing wastage and prolonging shelf life, but with misinformation and cloudy supply chains, it's difficult for businesses who want to do the right thing to choose the right packaging. So we've built an end-to-end platform that makes it easy. At Grounded, customers can shop, customise and manage multiple orders of sustainable, state-of-the-art packaging products from around the world, all in one location. Everything in one place. Transparency in everything. Because doing the right thing should be easy."

Design by
OMSE (London, UK)
Type family: Family Type (London, UK)

Related links
OMSE project page

Relevant quote
We collaborated with Family Type who designed the typeface to literally decompose as you type. Alternate glyphs allow flexibility in situations where branding needs to be dialled down.

Products are fully customisable and pricing is based on the impact you make, not the amount you spend. Dissolving animations serve as a visual aid to describe the lifespan of their products.

Parts of the typeface look like they are being broken down. We call these sections Fragments and use them to create bold layouts.

Images (opinion after)

New Logo and Identity for Grounded by OMSE and Family Type Logo. New Logo and Identity for Grounded by OMSE and Family Type New Logo and Identity for Grounded by OMSE and Family Type New Logo and Identity for Grounded by OMSE and Family Type Custom type family in regular and two decomposed styles. Your browser does not support the video tag. Tagline, animated. New Logo and Identity for Grounded by OMSE and Family Type New Logo and Identity for Grounded by OMSE and Family Type New Logo and Identity for Grounded by OMSE and Family Type New Logo and Identity for Grounded by OMSE and Family Type Packaging. New Logo and Identity for Grounded by OMSE and Family Type Decomposing bag effect. New Logo and Identity for Grounded by OMSE and Family Type Bag in soil. New Logo and Identity for Grounded by OMSE and Family Type Shapes from the typeface serve as background graphics. New Logo and Identity for Grounded by OMSE and Family Type New Logo and Identity for Grounded by OMSE and Family Type Posters. New Logo and Identity for Grounded by OMSE and Family Type Website. (Not yet implemented.)

Opinion
When I first read the name and saw the logo without diving into what the client/project was about, I thought this had to do with some kind of innovative, AI-powered coffee brand, which I realize is not a thing but that was my first impression. The logo on its own doesn’t quite pay off without the understanding of the type family that comes in decomposing styles to allude to the compostable nature of some of the products available through Grounded. Once you get that, which I’m not sure how many customers would but let’s assume it’s enough, it’s a cool, conceptual approach throughout the identity and perhaps in the logo it could have been pushed further to include the fully decomposed style in some of the letters. The type family is quite enjoyable as a concept but when put into action I don’t know if it conveys the right feeling when it comes to buying packaging to keep food clean and safe… this could easily be interpreted as your food slowly decaying or growing mold but I definitely salute the intention. It’s interesting that lately we’ve been seeing some relative experimentation with display typefaces that are reminiscent of the early days of “Fontography”. But I digress. The packaging prototypes for future products are super slick and would love to see those come to life eventually. The few other applications shown as posters are fairly enjoyable in their grungy-futuristic aesthetic. Overall, the identity does help the company convey a kind of future-forward personality that positions its products as the perfect containment method for your soylent greens.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/r3ybEoaX_Vc/new_logo_and_identity_for_grounded_by_omse_and_family_type.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_grounded_by_omse_and_family_type.php Thu, 28 May 2020 07:33:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_grounded_by_omse_and_family_type.php
Categories: News

Reviewed: New Logo and Identity for Move United by Superunion

Thu, 05/28/2020 - 15:16
Established this year as a merger of Disabled Sports USA (est. 1967) and Adaptive Sports USA (est. 1956), Move United is a non-profit organization and a member of the United States Olympic & Paralympic Committee with the mission to "provide national leadership and opportunities for “United We Sport” New Logo and Identity for Move United by Superunion

Established this year as a merger of Disabled Sports USA (est. 1967) and Adaptive Sports USA (est. 1956), Move United is a non-profit organization and a member of the United States Olympic & Paralympic Committee with the mission to "provide national leadership and opportunities for individuals with disabilities to develop independence, confidence, and fitness through participation in community sports, competition, recreation, high performance sport and educational programs." With 150 community-based chapters in more than 40 states nationwide, Move United helps over 70,000 young and adult athletes train and compete in more than 50 sports with the help of over 30,000 volunteers. With the merger announcement earlier this month, Move United introduced its new identity, designed by the New York, NY, office of Superunion.

New Logo and Identity for Move United by Superunion Samples of OLD identity. To shatter stereotypes and shift the narrative from disabled to this abled, Disabled Sports USA and Adaptive Sports USA have merged to become Move United. As two of the largest national adaptive sports organizations with decades of history and over 100,000 athletes combined, they're fueling a movement that invites anyone to compete, play, or move. The new visual identity redefines what disability looks like, by taking the word "disability," breaking it down into 29 pieces, and using those pieces to create a whole new language. This same idea is carried throughout the system of patterns, which breaks down the stars and stripes of the American Flag and rebuilds a new identity from it, resulting in a look and feel bold enough to support the movement.Superunion provided text New Logo and Identity for Move United by Superunion Concept. New Logo and Identity for Move United by Superunion Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Move United by Superunion Shorthand version: it makes a torch!

It's not easy, at all, to negatively criticize the logos of two organizations that do so much good for so many people but, well, the two previous logos were not very good at all and, interestingly, they were both not very good at all in almost the same way, using ambiguous human shapes in rather awkward depictions of motion and accompanied by generic typography. Along with the new name, the new logo feels much more empowering and action-oriented as well as coming across as being a bigger social/physical movement. The concept behind the logo -- to literally break apart "Disability" and rearrange it -- is strong and supports the resulting odd letterforms as a way of conveying a sense of transformation and of looking at things differently. Design-wise, it's an interesting result that definitely stands out but there are a few issues here and there with some letters being more successful than others and a strange dynamic between really wide letters like the "O" and "D" and the rest of the letters. The "m" is quite nice in its abstraction but that doesn't really happen anywhere else. The lone "D" in the second line stands out too much not just because it's so far out to the right but because it's the least pleasant letter BUT I understand that it ended up all the way out there so that the "m" and the "u" could align to eventually merge into a monogram that makes an abstract torch, which is pretty damn great.

New Logo and Identity for Move United by Superunion New Logo and Identity for Move United by Superunion New Logo and Identity for Move United by Superunion New Logo and Identity for Move United by Superunion Custom typeface.

The custom display typeface only works when it's used in multiple colors because you can see the pieces that were puzzled together into readable letterforms. When the letters turn black (or any other single color) it results in a very jarring alphabet that feels like early digital font designs from the 1990s. But, yeah, in multi-color I can get behind it.

New Logo and Identity for Move United by Superunion Grid for patterns. New Logo and Identity for Move United by Superunion Patterns.

The patterns are really great and rather unique. I like how they are USA-ish but not in an overt way. The pink and light blue colors really help to add range to the palette and make it far more interesting than just the traditional red, white, and blue.

New Logo and Identity for Move United by Superunion Sleeve. New Logo and Identity for Move United by Superunion Hoodie. New Logo and Identity for Move United by Superunion Tote bag. New Logo and Identity for Move United by Superunion Ski stuff. New Logo and Identity for Move United by Superunion Helmet. New Logo and Identity for Move United by Superunion Skate park. New Logo and Identity for Move United by Superunion Flag. Your browser does not support the video tag. Video presentation of all of the above.

Not much in application other than the various renders of the patterns on things which, yeah, they are cool enough and the flag directly above almost makes me change my mind about the single-color font. I would love to see how the patterns extend into actual communication pieces -- the social media usage leaves room for improvement so far -- because used well, it could be quite nice. Overall, this is definitely an improvement of what existed before, all done in a way that feels more energetic, empowering, and dynamic.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7w73isEO1KU/new_logo_and_identity_for_move_united_by_superunion.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_move_united_by_superunion.php Thu, 28 May 2020 04:42:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_move_united_by_superunion.php
Categories: News

Spotted: New Logo for Toronto Six

Wed, 05/27/2020 - 21:16
New Logo for Toronto Six Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/zQd5C7Psz2M/new_logo_for_toronto_six.php https://www.underconsideration.com/brandnew/archives/new_logo_for_toronto_six.php Wed, 27 May 2020 12:08:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_toronto_six.php
Categories: News

Spotted: New Logo and Identity for Elinta by Rebrand

Wed, 05/27/2020 - 21:16
New Logo and Identity for Elinta by Rebrand Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/f6YSvG3f5mU/new_logo_and_identity_for_elinta_by_rebrand.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_elinta_by_rebrand.php Wed, 27 May 2020 12:02:40 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_elinta_by_rebrand.php
Categories: News

Linked: Calibra No More

Wed, 05/27/2020 - 18:16
Facebook's Calibra, which landed in the hot seat last year because its logo was very similar to that of Current (and both logos were designed by the same firm), has been renamed as Novi and has a bad, new logo. Well done, I guess? Calibra No More Visit Link Facebook's Calibra, which landed in the hot seat last year because its logo was very similar to that of Current (and both logos were designed by the same firm), has been renamed as Novi and has a bad, new logo. Well done, I guess? http://feedproxy.google.com/~r/ucllc/brandnew/~3/mmfyURlq0gE/calibra_no_more.php https://www.underconsideration.com/brandnew/archives/calibra_no_more.php Wed, 27 May 2020 08:00:43 -0600 https://www.underconsideration.com/brandnew/archives/calibra_no_more.php
Categories: News

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