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Reviewed: New Logo and Identity for Warner Bros. by Pentagram

Mon, 11/18/2019 - 15:12
Established in 1923, Warner Bros. is one of the most well-known entertainment companies with the creation, production, distribution, licensing, and marketing of content across feature films, television, home entertainment production, animation, comic books, video games, product and brand licensing, and broadcasting. Its library consists of “Nice Shield Bruh” New Logo and Identity for Warner Bros. by Pentagram

Established in 1923, Warner Bros. is one of the most well-known entertainment companies with the creation, production, distribution, licensing, and marketing of content across feature films, television, home entertainment production, animation, comic books, video games, product and brand licensing, and broadcasting. Its library consists of more than 100,000 hours of programming that include over 8,600 feature films and 5,000 television programs. Among its most prized properties are the DC universe, Harry Potter, Lord of the Rings, Friends, and The Big Bang Theory. Owned by WarnerMedia (which is owned by AT&T), Warner Bros. employs between 5,000 and 10,000 people depending on what's in production and its picture division had over $5.57 billion in worldwide receipts in 2018. Last week, Warner Bros. introduced a new identity designed by New York, NY-based Pentagram partner Emily Oberman.

The Warner Bros. shield is one of the most iconic logos in the world, visual shorthand for entertainment recognized around the globe. […] Warner Bros. wanted to build on this legacy and make the shield more functional and effective. The previous iteration, introduced in 1993, was highly detailed and hard to use at a small scale and in digital contexts, which are increasingly important.

The update streamlines the logo to its key elements, returning the shield and monogram to prominence and losing the sash. The redesign refines the shield with a form based on the classical proportions of the golden ratio. The designers looked at the construction of the letterforms of the "WB" monogram, preserving their quirkiness but making them more modern. The letters of the monogram align as though made in one continuous gesture, emphasizing unity and connection.Pentagram project page Your browser does not support the video tag. Before-to-after animation. New Logo and Identity for Warner Bros. by Pentagram Golden ratio: Yes? No? The logo has been optimized to perform across various platforms and scales, from the small spaces of the digital world to giant installations like the iconic water tower on the Warner Bros. studio lot. It also works well with a wide range of content. The logo appears in the signature Warner Bros. blue, which has been brightened to a more contemporary hue, with the wordmark set off in a slightly darker shade to create a complementary contrast.Pentagram project page New Logo and Identity for Warner Bros. by Pentagram Logo. The team also created a dimensional version of the logo, to be used exclusively for on-screen content and special cases. The dimensional mark has the clean, streamlined look of the new logo, but with a depth that hints at the content experience. The logo can be customized for the opening and closing moments of individual movies and shows. It can also function as a window for imagery and sequences, using the edge of the shield as a frame.Pentagram project page New Logo and Identity for Warner Bros. by Pentagram Flat and shaded versions. New Logo and Identity for Warner Bros. by Pentagram Monogram detail.

I hadn't realized how much I do not like the old logo -- obviously it's a classic but I think that that is thanks to its repetition (and association to entertaining entertainment) not its merits as a piece of graphic design. The gradients, the ring, the flimsy serif for the name, and the color combination were all pretty garish. Underneath all of that is the one good thing about this logo, which is the "WB" lettering and the new logo effectively brings that to the fore by stripping it away from all of the effects that have accrued over the years and creating a more interesting proportion for the shield which was awkwardly wide before. Golden ratio malarkey aside, the taller design looks so much better with the lettering and it also better accentuates the letters' peculiarities. As much as I like the flat version I think in this case the shaded version might be better as an evolution of the logo so many people have grown accustomed to -- but, certainly, having the flat version is very beneficial as a starting point for all the movie customizations that are so popular nowadays. The new wordmark is quite lovely and I really like the blue tone on tone approach.

Your browser does not support the video tag. Logo usage variations. Your browser does not support the video tag. Logo style variations. New Logo and Identity for Warner Bros. by Pentagram Logo as window.

The simplified shield can take on a number of different styles much more efficiently than the old logo and can do so across any medium, from movies to TV to print. The shield as window (above)... a little trite but undoubtedly efficient.

The distinctive monogram has been expanded into a custom typeface, Warner Bros. Condensed Bold, used for the wordmarks of the various divisions and other display typography. Designed by Pentagram and expanded into a full family of fonts by Jeremy Mickel, the typeface has a look and feel that is uniquely Warner Bros., with condensed letterforms that relate to the elongated "WB" in the shield. Details in the logo's letterforms are echoed in the font; for instance, the curvature of the "R" references the redrawn "B." Like the redrawn logo, the typeface carries a sense of the company's history, but is clean, modern and timeless.Pentagram project page Your browser does not support the video tag. Custom type family by MCKL.

I LOVE the custom type family. It has such a great balance of corporate-ness and fun-ness that is very hard to achieve. It's like a comic book version of Interstate and, I dunno, I just think it's working on all fronts.

New Logo and Identity for Warner Bros. by Pentagram Business cards. New Logo and Identity for Warner Bros. by Pentagram Stationey. New Logo and Identity for Warner Bros. by Pentagram Website. New Logo and Identity for Warner Bros. by Pentagram Social media accounts.

Not much in terms of application but the few institutional materials shown are quite nice. Nothing super extraordinary or fun but very lively with the use of the bright blue and the single-color new logo.

New Logo and Identity for Warner Bros. by Pentagram Warner Bros.' iconic water tower.

Overall, this is a great evolution that makes the new logo more easily adaptable to the different content while giving the iconic "WB" lettering a shot at lasting another 100 years, even if someone puts a ring around it again -- which is bound to happen when some future designer 30 years from now thinks that that nostalgic approach was the bomb.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8ZLuu_wa4Uw/new_logo_and_identity_for_warner_bros_by_pentagram.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_warner_bros_by_pentagram.php Mon, 18 Nov 2019 04:11:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_warner_bros_by_pentagram.php
Categories: News

Spotted: New Logo and Identity for Smith College Museum of Art by Minelli

Fri, 11/15/2019 - 21:10
New Logo and Identity for Smith College Museum of Art by Minelli Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BlpMnY5QyQw/new_logo_and_identity_for_smith_college_museum_of_art_by_minelli.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_smith_college_museum_of_art_by_minelli.php Fri, 15 Nov 2019 12:44:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_smith_college_museum_of_art_by_minelli.php
Categories: News

Linked: Fal-Longhorn Tubes

Fri, 11/15/2019 - 15:10
Twitter had no mercy when this rendering of the new end zone design -- by global architectural firm Populous -- for University of Texas Longhorns' stadium renovation surfaced because, well, look at it. Fal-Longhorn Tubes Visit Link Twitter had no mercy when this rendering of the new end zone design -- by global architectural firm Populous -- for University of Texas Longhorns' stadium renovation surfaced because, well, look at it. http://feedproxy.google.com/~r/ucllc/brandnew/~3/buvQct-xzRo/fal-longhorn_tubes.php https://www.underconsideration.com/brandnew/archives/fal-longhorn_tubes.php Fri, 15 Nov 2019 08:01:55 -0600 https://www.underconsideration.com/brandnew/archives/fal-longhorn_tubes.php
Categories: News

Noted: New Logo and Packaging for Vita Coco by Interesting Development

Fri, 11/15/2019 - 15:10
(Est. 2004) "When Vita Coco launched in New York City in 2004, not only did it bring coconut water into the mainstream beverage section of groceries, it re-branded coconut water as a premium lifestyle drink and helped start the trend of natural-functional beverages. Today, Vita “Livin’ la Vita Coco” New Logo and Packaging for Vita Coco by Interesting Development

(Est. 2004) "When Vita Coco launched in New York City in 2004, not only did it bring coconut water into the mainstream beverage section of groceries, it re-branded coconut water as a premium lifestyle drink and helped start the trend of natural-functional beverages. Today, Vita Coco is a leader in coconut water and a growing global brand sold in 30 countries. Celebrated for its delicious, electrolyte-rich hydration and replenishment, Vita Coco is the brand that helps you "drink a little better, eat a little better, and live a little better." Vita Coco maintains the same entrepreneurial spirit upon which it was founded: a can-do culture that's just beginning to tap into the potential of the coconut. Vita Coco is headquartered in New York City."

Design by
Interesting Development (New York, NY)

Related links
Interesting Development project page

Relevant quote
Vita Coco has become the number one coconut water in the world not by chasing trends or data, but by following their hearts. We set out to bring this natural, innocent and good natured approach to the entirety of Vita Coco’s brand, starting with their packaging. Drawing inspiration from vintage fruit lugs—the boxes farmers would ship their goods in at time when everything we ate was really real—we evolved Vita Coco’s logo, packaging, and overall identity to be more in line with the qualities everybody already loves about Vita Coco’s brand and product.

Images (opinion after)

New Logo and Packaging for Vita Coco by Interesting Development Logo. Your browser does not support the video tag. New look intro video. New Logo and Packaging for Vita Coco by Interesting Development Flagship product, before and after. New Logo and Packaging for Vita Coco by Interesting Development Original packs, stacked. New Logo and Packaging for Vita Coco by Interesting Development Detail. New Logo and Packaging for Vita Coco by Interesting Development Pressed coconut variation. New Logo and Packaging for Vita Coco by Interesting Development Other flavors. New Logo and Packaging for Vita Coco by Interesting Development New Logo and Packaging for Vita Coco by Interesting Development Sparkling variety. New Logo and Packaging for Vita Coco by Interesting Development Family of products.

Opinion
The old logo looked like a faux logo for a Saturday Night Live skit with its cheesy gradients and terrible typography. The new logo is better only by contrast and under the assumption that as much as the equity of the previous logo had to be maintained. The only commendable improvement is in the “VI” situation, where they somewhat decently kept the flair of the old crooked “V”. The coconut graphics for the “O”s are real lamentable — a whole lot more could have been done to make them more like coconuts and less like bland decorated Easter eggs. The packaging… sort of the same thing… a very literal, cheesy old packaging with the new one being better simply because the old one was so bad. Most of the changes are indeed an improvement but I feel like it barely scratches the surface to make an actual significant improvement. Yet, I am guessing this was on purpose, given that Vita Coco is probably the most recognized brand in the coconut water game so rather than add confusion by creating a drastic new look that would make them re-compete for market share they simply nip-ed and tuck-ed to make it look a little more vibrant. And to be fair, as a mainstream product, this has a relatively attractive appeal that looks refreshing and has an overt tropical-ish flair to it that serves as an escape from city tap water.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Q899ehdsHXQ/new_logo_and_packaging_for_vita_coco_by_interesting_development.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_vita_coco_by_interesting_development.php Fri, 15 Nov 2019 05:55:36 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_vita_coco_by_interesting_development.php
Categories: News

Reviewed: Friday Likes 308: From Here Design, Mubien, and Candid

Fri, 11/15/2019 - 15:10
Some great typography and color palettes this week with work from London, Carlsbad, and Merida. “From Here Design, Mubien, and Candid” Friday Likes 308

Some great typography and color palettes this week with work from London, Carlsbad, and Merida.

Jacob the Angel by Here Design Jacob the Angel by Here Design

Jacob the Angel is a coffee house, eatery, and bakery in Neal's Yard, the iconic courtyard in the heart of Covent Garden in London, UK. The identity, designed by local firm Here Design, is "inspired by 17th century advertisements extolling the virtues of coffee" and although I have never seen 17th century advertisements extolling the virtues of coffee before I am now a fan of 17th century advertisements extolling the virtues of coffee if they all have typography as and layouts as great as all these classy arrangements of superbly spaced out serifs. Heck, even the lowercase serif spaced out looks good -- and that's a cardinal sin. I love how well the centered layouts adapt to anything from bags to cups to packing tape, all maintaining the same elegance and freshness equal of a croissant baked this morning. See full project

Due Brothers by Mubien Due Brothers by Mubien

Due Brothers is a family-run construction company that specializes in solar panel installations in San Diego, CA, and its surroundings and probably has the best branding of any solar panel installation company anywhere. Designed by Carlsbad, CA-based Mubien, the identity uses a few hipstery-slash-coffe-house-slash-brewery typographic tricks but everything comes together so well that it doesn't really matter. Built around the funky Höchstadt, the applications have some crisp typesetting and excellent production on a rich range of colored paper. The solar panel motif in the back of the business cards printed in black foil is a great touch. If I had the money, I would pay these fine folks anything they charged based on their identity alone and how bad-ass they look in their nicely branded t-shirts and hats. See full project

Canto Encanto by Candid Canto Encanto by Candid

Canto Encanto is a coffee house and eatery in Valladolid, Yucatan, in Mexico. The identity, designed by Merida, Yucatan-based Candid, is inspired by the region's fauna and flora and features a lovely bird drawing as the establishment's icon and a quirky, bendy wordmark as its logo that gives way to other interesting type choices throughout the application. While this is not necessarily a showstopper, there is a lot of great subtle elegance in here, especially as swayed by the moody photography. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NSlnGXZjeJ0/friday_likes_308.php https://www.underconsideration.com/brandnew/archives/friday_likes_308.php Fri, 15 Nov 2019 05:11:37 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_308.php
Categories: News

Spotted: New Logo for Kansas City Art Institute by DMH

Thu, 11/14/2019 - 21:10
New Logo for Kansas City Art Institute by DMH Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VR6lRX1m5Oc/new_logo_for_kansas_city_art_institute_by_dmh.php https://www.underconsideration.com/brandnew/archives/new_logo_for_kansas_city_art_institute_by_dmh.php Thu, 14 Nov 2019 09:38:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_kansas_city_art_institute_by_dmh.php
Categories: News

Spotted: New Logo for Cafeyn by Sid Lee

Thu, 11/14/2019 - 21:10
New Logo for Cafeyn by Sid Lee Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/kFhd9jhEIFk/new_logo_for_cafeyn_by_sid_lee.php https://www.underconsideration.com/brandnew/archives/new_logo_for_cafeyn_by_sid_lee.php Thu, 14 Nov 2019 09:27:09 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_cafeyn_by_sid_lee.php
Categories: News

Linked: Do Countries Need Logos?

Thu, 11/14/2019 - 18:10
In light of the Netherland's recent new logo, this article questions whether countries need logos at all. (Spoiler: they do.) Do Countries Need Logos? Visit Link In light of the Netherland's recent new logo, this article questions whether countries need logos at all. (Spoiler: they do.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/qvBTHn9_F6Y/do_countries_need_logos.php https://www.underconsideration.com/brandnew/archives/do_countries_need_logos.php Thu, 14 Nov 2019 08:04:17 -0600 https://www.underconsideration.com/brandnew/archives/do_countries_need_logos.php
Categories: News

Linked: Do Countries Need Logos

Thu, 11/14/2019 - 15:10
In light of the Netherland's recent new logo, this article questions whether countries need logos at all. (Spoiler: they do.) Do Countries Need Logos Visit Link In light of the Netherland's recent new logo, this article questions whether countries need logos at all. (Spoiler: they do.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/qvBTHn9_F6Y/do_countries_need_logos.php https://www.underconsideration.com/brandnew/archives/do_countries_need_logos.php Thu, 14 Nov 2019 08:04:17 -0600 https://www.underconsideration.com/brandnew/archives/do_countries_need_logos.php
Categories: News

Noted: New Logo and Identity for Danish Crown by Kontrapunkt

Thu, 11/14/2019 - 15:10
(Est. 1887) "The Danish Crown Group is a global food processing company and among the largest in its field. The Group is the world's largest pork exporter and Europe's largest pork processor. Furthermore, Danish Crown Beef is a significant player in the European beef market. “Crown Jewel” New Logo and Identity for Danish Crown by Kontrapunkt

(Est. 1887) "The Danish Crown Group is a global food processing company and among the largest in its field. The Group is the world's largest pork exporter and Europe's largest pork processor. Furthermore, Danish Crown Beef is a significant player in the European beef market. As a global leader in sustainable meat production, we have big obligations; not just to deliver, but to explore new opportunities. We still have a long way to go and face many challenges. But we remain committed to improving how food is produced - with respect for animals, people and the environment. In this quest, we are prepared to challenge ourselves, the industry and the market."

Design by
Kontrapunkt (Copenhagen, Denmark)

Related links
Kontrapunkt project page
Danish Crown brand hub
Danish Crown press release

Relevant quote
Danish Crown’s new brand identity is a living vibrant interface, with vivid ways of expressing the brand in both look, sound and motion. It reflects a diverse and powerful company ready to act. Bold, optimistic and clear, the quality and attention to detail is as impressive as Danish Crown’s ambitions.

The typeface reflects Danish Crown's craftsmanship and their attention to detail. It takes on the role of a challenger and pushes towards new standards and a new future. It is a typeface that gathers all of Danish Crown - while securing instant brand recognition in all messages written. Even with its loud voice, it is fun, inviting and open to dialogue.

Images (opinion after)

New Logo and Identity for Danish Crown by Kontrapunkt Logo. New Logo and Identity for Danish Crown by Kontrapunkt Logo animation. New Logo and Identity for Danish Crown by Kontrapunkt New Logo and Identity for Danish Crown by Kontrapunkt Custom typeface. New Logo and Identity for Danish Crown by Kontrapunkt Icon set. New Logo and Identity for Danish Crown by Kontrapunkt Illustration. Your browser does not support the video tag. Institutional applications. New Logo and Identity for Danish Crown by Kontrapunkt Print ads. New Logo and Identity for Danish Crown by Kontrapunkt Flag. New Logo and Identity for Danish Crown by Kontrapunkt Building sign.

Opinion
The old logo was relatively fine as a corporate logo with no high ambitions — both the icon and wordmark looked like they were randomly pulled from the internet and mashed together with no real purpose. The new logo is a beautiful evolution that exudes a high degree of craftsmanship, particularly in the serif wordmark but also in the minimalist crown. Both elements are very nicely done and well integrated through their use of sharp angles. The custom typeface is really nice and has some great details throughout — I would pay good money for it if it were retail. Icon set and illustrations are good too as is the color palette of dark and mint-ish green with pink and orange. The applications are all slick and professional with great use of the different elements. Overall, a solid and very well crafted evolution from identity to positioning. (Side note: apologies to all vegetarians/vegans who stand against the meat industry and any kind of celebration of their practices, even at the logo level).

http://feedproxy.google.com/~r/ucllc/brandnew/~3/c0nrCHUWLIk/new_logo_and_identity_for_danish_crown_by_kontrapunkt.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_danish_crown_by_kontrapunkt.php Thu, 14 Nov 2019 07:32:09 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_danish_crown_by_kontrapunkt.php
Categories: News

Reviewed: New Logo and Identity for Zooba by &Walsh

Thu, 11/14/2019 - 15:10
Established in 2012, Zooba is a small chain of fast-casual restaurants in Cairo, Egypt, where it has six locations that offer a modern twist on traditional Egyptian street food. Earlier this year, Zooba opened its first location in the United States in New York, NY, “From Egypt with Love” New Logo and Identity for Zooba by &Walsh

Established in 2012, Zooba is a small chain of fast-casual restaurants in Cairo, Egypt, where it has six locations that offer a modern twist on traditional Egyptian street food. Earlier this year, Zooba opened its first location in the United States in New York, NY, with the goal of expanding not just to the other boroughs but to other cities or, as they say, "spreading across the US like bessara on baladi bread". Representing Egyptian culture is also a big part of what drives Egyptian-American founder Chris Khalifa and head chef and co-founder Moustafa El Refaey, so that people know what bessara is, what baladi is, and most importantly, what "ta'ameya" is, which is the Egyptian equivalent of falafel and one of their signature dishes. As part of its expansion, Zooba introduced a new identity designed by New York-based &Walsh.

We went to Cairo and were inspired by the beauty of the layered visuals we saw on the streets: the hand-painted typography on foul carts, geometric patterned tapes, mix & matched colored tiles, posters, and painted illustrations on walls.

We worked with a Cairo-based calligraphy artist to paint the Arabic type for the branding. We layered this with modern versions of patterns and illustrations inspired by the streets of Cairo. Just like their food is a modern twist on traditional classics, we aimed to do this with the visual language.&Walsh project page New Logo and Identity for Zooba by &Walsh Logo.

The old logo, in what looks like a tweaked version of FF Cocon -- which I think is typographic public enemy number one (beyond Comic Sans or Papyrus) but doesn't get such a bad rap since it isn't so widely available -- was not very good, although I'll admit there was something enjoyable about the repeating "ö"s. The new logo is a custom wordmark in, literally, an un-categorizable style that conveys the eclectic offering of the restaurant as something that is foreign yet exciting and novel. I really like the logo for its expressiveness and oddity but I can see how a lot of folks here will be like "Nah, hard pass on that a", which in all its unicase glory I should instinctually hate, yet I very much admire. The diamond umlauts are a nice way of bringing in the style of Arabic calligraphy and typography into the wordmark. The only thing I would have loved to see was some kind of notch/inktrap in the "O"s as they are too clean in contrast to the other letters... perhaps some kind of overlapping or ligature approach could have created that missing counterspace that is so interesting in the other letters.

New Logo and Identity for Zooba by &Walsh Custom typeface.

A custom typeface in the same style of the logo expands the visual language in a consistent way and allows the restaurant to very easily communicate in a recognizable voice. I also can't believe I'm saying this but I wish there were a few more unicase touches... like perhaps a funky "e" or "m" to balance things out and force some other characters into the same structure, like that "Y", which I both love and hate.

New Logo and Identity for Zooba by &Walsh New Logo and Identity for Zooba by &Walsh New Logo and Identity for Zooba by &Walsh Various posters.

The identity then builds into structured yet wild compositions that combine the custom type with exuberant borders and frames and accentuated by custom Arabic calligraphy. A little chaotic but I think they channel the energy of what one envisions as Middle Eastern street vernacular. The only things I really don't like are the silhouetted food items on random fabric backgrounds -- something about it is just too unappealing when it comes to food. As a secondary typeface there is a sans serif with underlines built in -- which I know I've seen before but I'm blanking on its name and previous use -- that is okay but perhaps distracting in an unnecessary way.

New Logo and Identity for Zooba by &Walsh Boxes. New Logo and Identity for Zooba by &Walsh Cups. New Logo and Identity for Zooba by &Walsh Bag.

These are my favorite applications, with a great chaotic aesthetic and a very interesting mix of traditional street graphics and super weird contemporary icons mixed into the frames -- there is a donkey pulling a subway car, a pigeon next to a taxi, and some other stuff that's hard to decipher. The food wraps below are pretty cool too, looking like freshly printed newspapers but, again, with a contemporary twist that creates some fun moments.

New Logo and Identity for Zooba by &Walsh Food wrap. New Logo and Identity for Zooba by &Walsh Restaurant exterior.

If, like me at the beginning, you are thinking that that's a lot of Photoshopping and rendering, a lot of this stuff is indeed for real. This Grub Street article has a ton of photos of the food wraps, bags, and exterior mural (which is really great). Even the weird-ass posters with the fabric backdrops and silhouetted food posters were actually printed and wheat-pasted in the restaurant. So, props to both &Walsh and the client for making this stuff happen.

New Logo and Identity for Zooba by &Walsh Choking poster. New Logo and Identity for Zooba by &Walsh New Logo and Identity for Zooba by &Walsh Other helpful signs. New Logo and Identity for Zooba by &Walsh Menu.

Overall, I find this highly entertaining and I think it's quite appropriate for an ethnic restaurant in New York trying to break through the massive restaurant noise. This identity will probably play very well in New York and, if it expands, in other large cities but would most likely freak out people in smaller cities or suburbs, which is probably not the target market but given how good the food looks... you never know.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tDtsWHPtqc0/new_logo_and_identity_for_zooba_by_walsh.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zooba_by_walsh.php Thu, 14 Nov 2019 04:36:34 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zooba_by_walsh.php
Categories: News

Spotted: New Logo for CDN by Neumeister

Wed, 11/13/2019 - 21:10
New Logo for CDN by Neumeister Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/IYW5n3r1A-s/new_logo_for_cdn_by_neumeister.php https://www.underconsideration.com/brandnew/archives/new_logo_for_cdn_by_neumeister.php Wed, 13 Nov 2019 12:27:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_cdn_by_neumeister.php
Categories: News

Spotted: New Logo for Play

Wed, 11/13/2019 - 21:10
New Logo for Play Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jf4f8mwFMuM/new_logo_for_play.php https://www.underconsideration.com/brandnew/archives/new_logo_for_play.php Wed, 13 Nov 2019 12:17:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_play.php
Categories: News

Linked: New Era + Kubrick

Wed, 11/13/2019 - 18:10
Do you like hats? Do you like Stanley Kubrick films? Then you will love hats with Stanley Kubrick film logos and imagery on them in this special collection from New Era. New Era + Kubrick Visit Link Do you like hats? Do you like Stanley Kubrick films? Then you will love hats with Stanley Kubrick film logos and imagery on them in this special collection from New Era. http://feedproxy.google.com/~r/ucllc/brandnew/~3/2_PZaizgcjM/new_era_kubrick.php https://www.underconsideration.com/brandnew/archives/new_era_kubrick.php Wed, 13 Nov 2019 08:47:48 -0600 https://www.underconsideration.com/brandnew/archives/new_era_kubrick.php
Categories: News

Noted: New Logo and Identity for Speed Skating Canada by Will Creative Inc.

Wed, 11/13/2019 - 18:10
(Est. 1887) "Speed Skating Canada (commonly abbreviated to SSC) is the governing body for competitive long track and short track speed skating in Canada. It was founded in 1887, five years before the International Skating Union of which SSC later became a member in 1894." “Skaters gonna Skate” New Logo and Identity for Speed Skating Canada by Will Creative Inc.

(Est. 1887) "Speed Skating Canada (commonly abbreviated to SSC) is the governing body for competitive long track and short track speed skating in Canada. It was founded in 1887, five years before the International Skating Union of which SSC later became a member in 1894." (Wikipedia)

Design by
Will Creative Inc. (Vancouver, BC)

Related links
Speed Skating Canada brand page

Relevant quote
Inspired by the shape of the oval, our logo represents both long track and short track speed skating. With a Canadian maple leaf at its heart, it is a true reflection of the rallying spirit and pride of our sport.

Our graphic style and typography gives the feeling of movement and speed, but also symbolizes the passion that radiates from our arena, with a colour palette that’s proudly Canadian.

Images (opinion after)

New Logo and Identity for Speed Skating Canada by Will Creative Inc. Logo. New Logo and Identity for Speed Skating Canada by Will Creative Inc. Logo animation. New Logo and Identity for Speed Skating Canada by Will Creative Inc. Brand positioning and tag line. New Logo and Identity for Speed Skating Canada by Will Creative Inc. Wild postings. New Logo and Identity for Speed Skating Canada by Will Creative Inc. Various applications.

Opinion
The old logo was… old but there was a salvageable element in the fading maple leaf that perhaps with a Draplin-esque, thick-line approach could have been an interesting evolution. The new logo is fine as a concept, bringing in the shape of the skating track but it lacks the sense of speed and motion the old logo had, if in a clunky way. The obligatory maple leaf feels very shoe-horned in there and its interaction with the loops is no less clunky than the previous logo. The wordmark is fine but clearly follows the playbook established by Hulse & Durrell and all their Canada sports organization logos. The applications are a mix of good and bad… the grid of images has some good stuff, in particular the patterns of the oval but the wild posting image has all kinds of cheesy treatments that feel like they were done by another designer. There is also a strange mix of using the same typeface from the logo in headlines but then also using a similar yet different typeface, Fresno, in other applications. Lastly, the “Faster Forward.” tagline… it reads like when I jokingly add “–er” to words as in, “Overall, this is fine but it could have been better-er”.

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Categories: News

Reviewed: New Logo and Identity for 2019 Brand New Conference by UnderConsideration

Wed, 11/13/2019 - 15:10
This past October 17 - 18 we celebrated the tenth anniversary of the Brand New Conference in Las Vegas, NV. It was a fun two days and, as usual, we enjoyed doing some crazy stuff for the applications especially with the challenge of channeling Las “Sensory Overload” New Logo and Identity for 2019 Brand New Conference by UnderConsideration

This past October 17 - 18 we celebrated the tenth anniversary of the Brand New Conference in Las Vegas, NV. It was a fun two days and, as usual, we enjoyed doing some crazy stuff for the applications especially with the challenge of channeling Las Vegas' frenetic energy. I don't go into the behind-the-scenes in this post so if you are interested in how we put together the stuff this video covers it. Long post ahead with lots of video files.

Vegas References

Given that the venue for the conference was in Downtown Las Vegas -- the original townsite and original gambling district of Las Vegas prior to the Strip -- we were heavily attracted to the 1940s and 1950s version of the city, which manifested itself in an eclectic combination of the niceties of Mid-Century Modernism and the tackiness of neon light casino-ism.

The book, Vegas Gold by David Willis, and the Instagram hashtag #VintageVegas, became our guiding lights -- pun semi-intended. While the neon signs are indeed the heroes of vintage Las Vegas, we were equally attracted to the unsung marquee signs that, underneath the glitz and glimmer of the neon signs, announced the various acts that were playing at any given casino and/or hotel in movable utilitarian fonts. These two elements served as the basis for the identity.

New Logo and Identity for 2019 Brand New Conference by UnderConsideration Various marquee signs from Vegas Gold. Photo credits, top row: Photofest (left and middle) and Charles Phoenix Collection; bottom row: Melvyn P. Lawes, Wolf Wergin, and Las Vegas News Bureau / Las Vegas Convention and Visitors Authority (two far right images). Custom Typeface

At first we tried to find existing typefaces that matched the marquee style but what we found was either too slick or too grungy so we turned to our old friend, eBay. We were able to locate a full package of vintage marquee letters that would provide us with a starting point.

New Logo and Identity for 2019 Brand New Conference by UnderConsideration The full stack of 6-inch, Gemini-brand marquee letters.

After scanning all the letters we cleaned them up, established some mathematical boundaries, and treated each character as if it had to be drawn with a ruler, compass, and/or French Curves. We fell in love with the modularity of the letters as well as their flat tops and bottoms, which became more noticeable when the font was stacked, which became more interesting the tighter it was stacked. Said tightness became a key component of the identity.

New Logo and Identity for 2019 Brand New Conference by UnderConsideration "BNConf Marquee" -- not the most imaginative font file name but it served its purpose. Neon Lights Your browser does not support the video tag. Flamingo Las Vegas Hotel and Casino neon lights. How do you translate this into an identity that doesn't drive you completely insane?

We wanted to capture the visual and sensory overload of being in Las Vegas and specifically of walking along Fremont Street -- where many of the original neon signs still stand -- which is a kind of frenetic on-off-on-off flickering of neon signs, light bulbs, and letters and the constant dinging of the slot machines inside. We took a special trip to Las Vegas, armed with a telephoto lens, and photographed every possible neon sign that we could stand under. We photographed them in bursts so that we could capture as many "On" and "Off" states as possible. From the more than 2,600 images we took, we selected the ones that yielded the best on-off states and that looked the coolest as abstractions of neon signs.

New Logo and Identity for 2019 Brand New Conference by UnderConsideration Sample on-off states.

We then combined the photos with the new typeface -- spelling out, as usual, "BNCONF" -- by referring back to the marquee font in real life, where each character lives centered inside an acrylic frame. We replicated these layouts but in a looser way with wider margins so that the images could show through better. This modularity then allowed us to mix and match the different images that, when paired, create that sensory overload feeling you get from being in Vegas.

New Logo and Identity for 2019 Brand New Conference by UnderConsideration Using BNConf Marquee to frame and pair the images.

And that gave us the primary building block of the identity: a constant on-off, neon-light-infused modular grid that we could apply to the website and social media posts.

Your browser does not support the video tag. "BNCONF" animated. Programs

The real challenge of this year's identity was how to bring to life, in analog form, our on-off compositions that were so relatively easy to deploy digitally. Enter lenticular printing. A technique we never imagined we would use, since it's something we usually associate with tacky postcards and cheap promos but it was the only way to achieve this effect. Luckily, our trusted printer, Classic Color, knew of a lenticular sheet manufacturer, Pacur, that makes some of the best lenticular sheets available so between Classic's excellent printing and Pacur's quality materials we knew we could exceed our own expectations of what lenticular can do or look like.

Your browser does not support the video tag. Lenticular effect on three different programs. Your browser does not support the video tag. Lenticular effect detail. Your browser does not support the video tag. Scans of 18 different covers.

Because we never take the easy way out with the conference materials we customized every single program by mixing and matching 12 different images that were each printed 6 times and each of those having a die-cut for "B", "N", "C", "O", "N", and "F" respectively. This allowed us to create an infinite number of possible combinations -- 221,298,739,200 to be exact, actually, according to our super smart 12-year-old daughter. Each letter had a peel-off adhesive backing and we manually placed each combination, one at a time over a very long stretch of hours. If you are wondering, yes, the counters of the "B" and the "O" had to be placed individually as well to match the "background". Sure, we could have easily printed 12 different compositions in a single sheet of lenticular and have the printer glue them in some mechanical way but this hand-assembled approach yielded a highly tactile feel in the spots where each letter nestled itself tightly.

Your browser does not support the video tag. A sampling of the 12 on-off images that we used. Each image was reproduced 6 times with a different letter from "BNCONF" die cut from it. New Logo and Identity for 2019 Brand New Conference by UnderConsideration New Logo and Identity for 2019 Brand New Conference by UnderConsideration Various covers. New Logo and Identity for 2019 Brand New Conference by UnderConsideration Cover close-ups. Your browser does not support the video tag. Sample interior spreads. Badges

Our first inclination for the badges was to somehow fit a lenticular "BNCONF" on them but there was not enough space so we opted for a kind of nested Russian Doll slash inverted pyramid arrangement where five frames in decreasing thickness stack on top of each other for a kind of tunnel vision effect and to further play on the nature of more-is-more of Vegas.

Your browser does not support the video tag. Lenticular effect on three different badges.

As with the programs we printed and die-cut a variety of frames -- four of each thickness -- so that we could create various combinations.

Your browser does not support the video tag. The four different sets of inverted pyramid frames that we could also mix and match.

The condensed custom font proved to be very useful this year as it allowed for people's names to be displayed very large and still fit in the narrow 3.5 inches of the badge.

New Logo and Identity for 2019 Brand New Conference by UnderConsideration New Logo and Identity for 2019 Brand New Conference by UnderConsideration Various badges. New Logo and Identity for 2019 Brand New Conference by UnderConsideration Badges close-up. Tote Bags

Given the amount of hand assembly required for the programs and badges we decided to keep the tote bags relatively simple with a full print on all sides. There are four different designs with the front showing a full-bleed picture of some of our favorite neon-light photos and the back showing different combinations of the "BNCONF" letters.

New Logo and Identity for 2019 Brand New Conference by UnderConsideration Tote bag fronts. New Logo and Identity for 2019 Brand New Conference by UnderConsideration Tote bag backs. New Logo and Identity for 2019 Brand New Conference by UnderConsideration New Logo and Identity for 2019 Brand New Conference by UnderConsideration Various totes. New Logo and Identity for 2019 Brand New Conference by UnderConsideration Tote close-ups. Stage Letters

We wanted to create the closest rendition of neon possible and since working with actual neon is, like, super hard, we found these great thick strips of LED lights that behaved very closely to neon as they were hard to twist into curves creating similar effects to using glass tubes. We created 4-foot-tall letters in black acrylic using the custom typeface to serve as the frames for the LED strips. As a bonus, the lights had different settings and could be set to a pulsing effect so it even animated like neon. (These were made in-house, like a boss, by Bryony.)

Your browser does not support the video tag. A few different views of the stage letters in action. New Logo and Identity for 2019 Brand New Conference by UnderConsideration Wide view for size relationship. New Logo and Identity for 2019 Brand New Conference by UnderConsideration New Logo and Identity for 2019 Brand New Conference by UnderConsideration New Logo and Identity for 2019 Brand New Conference by UnderConsideration Details. New Logo and Identity for 2019 Brand New Conference by UnderConsideration Letters with speakers. Podium

A fairly simple approach to the podium (so that it wouldn't steal the thunder of the letters) with a big, abstract, colorful image and big-but-not-too-big typography so that all the Instagram pictures of the speakers taken by the audience that go out into the world have clear branding.

New Logo and Identity for 2019 Brand New Conference by UnderConsideration Podium. New Logo and Identity for 2019 Brand New Conference by UnderConsideration Podium with speakers. Selfie Stand Backdrop

A bonus application was a big backdrop for the fun selfie stand that we made using all the "holes" from the lenticular frames of the badge.

New Logo and Identity for 2019 Brand New Conference by UnderConsideration Selfie stand and backdrop. New Logo and Identity for 2019 Brand New Conference by UnderConsideration In use. New Logo and Identity for 2019 Brand New Conference by UnderConsideration Results. T-shirt

We went off brand with the t-shirt as it's the only application that uses a white background but we didn't want a black t-shirt with thick white ink on it as we really wanted some big typography on it, so we opted for a smooth t-shirt with water-based printing so that they wouldn't have that plastic-y silkscreen feeling. A simple tweak on the composition was used for the staff t-shirts.

New Logo and Identity for 2019 Brand New Conference by UnderConsideration New Logo and Identity for 2019 Brand New Conference by UnderConsideration T-shirts. New Logo and Identity for 2019 Brand New Conference by UnderConsideration Attendee and staff t-shirts. Motion Stuff

Last year, the motion pieces we did were the least well received of the project but rather than let that stop us from trying again on our own this year, well, we tried again to do these on our own this year and I hope there is some improvement : )

We did two different compositions for the speakers using some of the video footage we had of the neon lights and mixing them in with the BNCONF letters. The music is jazzy-lounge-y as a reference to the 1950s vibe of Las Vegas.

Your browser does not support the video tag. Your browser does not support the video tag. Speaker intros.

A brief intro was also created for the very start of the conference each day. Not as impressive as those 3-minute opening titles of other conferences but, in our defense, we rarely have 3 minutes to spare during our opening remarks.

Your browser does not support the video tag. Conference intro.

And a couple of simple interstitials as segues between speakers.

Your browser does not support the video tag. Your browser does not support the video tag. Interstitials. That's it! New Logo and Identity for 2019 Brand New Conference by UnderConsideration

As usual we have no idea where we go from here but we are excited to start scheming for next year's conference in Austin, TX on October 22 - 23. Pre-sale tickets already available!

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Categories: News

Spotted: New Logo and Identity for Prelco by Phosphore

Tue, 11/12/2019 - 21:09
New Logo and Identity for Prelco by Phosphore Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo and Identity for UKRI by Dragon Rouge

Tue, 11/12/2019 - 21:09
New Logo and Identity for UKRI by Dragon Rouge Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/mxeYSbabK_M/new_logo_and_identity_for_ukri_by_dragon_rouge.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ukri_by_dragon_rouge.php Tue, 12 Nov 2019 12:00:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ukri_by_dragon_rouge.php
Categories: News

Linked: LogoArchive: Letters

Tue, 11/12/2019 - 18:09
A special edition of LogoArchive brings together an A to Z selection from Christophe De Pelsemaker's Letters As Symbols book.  Letters Visit Link A special edition of LogoArchive brings together an A to Z selection from Christophe De Pelsemaker's Letters As Symbols book. http://feedproxy.google.com/~r/ucllc/brandnew/~3/EisB5LcZyF0/logoarchive_letters.php https://www.underconsideration.com/brandnew/archives/logoarchive_letters.php Tue, 12 Nov 2019 08:20:45 -0600 https://www.underconsideration.com/brandnew/archives/logoarchive_letters.php
Categories: News

Noted: New Logo and Cover for The Atlantic done In-house

Tue, 11/12/2019 - 18:09
(Est. 1857) "The Atlantic is an American magazine and multi-platform publisher. It was founded in 1857 in Boston, Massachusetts, as The Atlantic Monthly, a literary and cultural commentary magazine. After experiencing financial hardship and undergoing several ownership changes in the late 20th century, the magazine “Oceans Apart” New Logo and Cover for The Atlantic done In-house

(Est. 1857) "The Atlantic is an American magazine and multi-platform publisher. It was founded in 1857 in Boston, Massachusetts, as The Atlantic Monthly, a literary and cultural commentary magazine. After experiencing financial hardship and undergoing several ownership changes in the late 20th century, the magazine was purchased by businessman David G. Bradley, who refashioned it as a general editorial magazine primarily aimed at a target audience of serious national readers and "thought leaders". In 2010, The Atlantic posted its first profit in a decade. In 2016 the periodical was named Magazine of the Year by the American Society of Magazine Editors. In July 2017, Bradley sold a majority interest in the publication to Laurene Powell Jobs's Emerson Collective. Its website, TheAtlantic.com, provides daily coverage and analysis of breaking news, politics and international affairs, education, technology, health, science, and culture." (Wikipedia)

Design by
In-house: creative director, Peter Mendelsund; senior art director, Oliver Munday

Related links
The Atlantic press release
Q&A with creative director, Peter Mendelsund

Relevant quote
Among thousands of design changes, the most noteworthy is to the logo: The Atlantic nameplate that’s consistently topped the magazine (in different forms) for a century and a half has been updated to a simple and declarative A. The Atlantic also commissioned its first bespoke typeface, Atlantic Condensed, which was inspired by the original type chosen by the magazine’s founders in 1857. The new design also marks the start of a wholesale redesign of the website, beginning with a simplified and streamlined design and user experience.

Images (opinion after)

New Logo and Cover for The Atlantic done In-house Logo evolution. New Logo and Cover for The Atlantic done In-house Logo. New Logo and Cover for The Atlantic done In-house Cover, before and after. New Logo and Cover for The Atlantic done In-house Cover. New Logo and Cover for The Atlantic done In-house New custom typeface. New look introduction video.

Opinion
I have always enjoyed the design of The Atlantic and in particular the logo and cover of the previous iteration. The old tall, italic wordmark was so crisply done and all the little curls on the bottom of each character created some beautiful rhythm. I don’t say this often but I will miss the old logo. Visually, the new logo is nice (which I’ll get to) but strategically, I don’t know how appropriate it actually is. Trying to own the “A” as an identifier when you already comfortably own “The Atlantic” seems like an unnecessary uphill battle and one that I’m not sure has a big payoff. I mean, sure, “A” is shorter than “The Atlantic” and it’s always cool to have a strong minimal device but when it comes to magazines, especially The Atlantic, I’m not sure it benefits from it. Still, it’s an interesting evolution in the decades-long history of the magazine, so we’ll see. Execution-wise, the “A” is lovely… I think maybe it could have been made more “display”-ish with more contrast in the thicks and thins and perhaps less bulgy serifs but I’m really not that passionate about that argument, as it’s a really nice “A”. The wordmark feels a lot less special than the old logo and looks more like typesetting that could change from issue to issue instead of being a formal wordmark for the long run. Regarding the cover… I love me a minimal cover but this might be extreme? Maybe this needs a couple of additional publications to settle in but right now it might be too spare and the elements floating too freely without a clearer structure in place. The inside spreads, though, those look fantastic (based on the video) and can’t wait to see more of those. Overall, brand-wise, it’s a fairly drastic change that I’m really not sure how well it will pan out — as considered as the design is, I have a feeling it might change/evolve sooner than later.

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Categories: News

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