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Updated: 2 hours 21 min ago

Spotted: New Logo and Identity for Savoir Beds by Without

Wed, 05/22/2019 - 19:44
New Logo and Identity for Savoir Beds by Without Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/aZfxCOndDC8/new_logo_and_identity_for_savoir_beds_by_without.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_savoir_beds_by_without.php Wed, 22 May 2019 08:13:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_savoir_beds_by_without.php
Categories: News

Linked: Game of Chairs

Wed, 05/22/2019 - 16:44
A winner has been selected in the competition to redesign the logo of New York City's Privately Owned Public Spaces and it's a set of chairs. Game of Chairs Visit Link A winner has been selected in the competition to redesign the logo of New York City's Privately Owned Public Spaces and it's a set of chairs. http://feedproxy.google.com/~r/ucllc/brandnew/~3/htrlIDa0PqY/game_of_chairs.php https://www.underconsideration.com/brandnew/archives/game_of_chairs.php Wed, 22 May 2019 06:13:37 -0600 https://www.underconsideration.com/brandnew/archives/game_of_chairs.php
Categories: News

Noted: New Logo and Identity for True Ventures by Ueno

Wed, 05/22/2019 - 16:44
(Est. 2005) "Founded in 2005, True Ventures is a Silicon Valley-based venture capital firm that invests in early stage technology startups. With more than $2 billion under management, True provides seed and Series A financing to entrepreneurs in today's fastest growing markets. The True team “Tried and True” New Logo and Identity for True Ventures by Ueno

(Est. 2005) "Founded in 2005, True Ventures is a Silicon Valley-based venture capital firm that invests in early stage technology startups. With more than $2 billion under management, True provides seed and Series A financing to entrepreneurs in today's fastest growing markets. The True team believes creativity flourishes when founders are supported fully and empowered to pursue brave ideas. To that end, the firm offers programs that inspire both professional and personal growth. To date, True has helped more than 250 companies launch and scale their businesses, creating over 10,000 jobs worldwide. The firm was awarded 2018 Venture Firm of the Year by the National Venture Capital Association."

Design by
Ueno (San Francisco, CA)

Related links
N/A

Relevant quote
Every element of the True Ventures brand is based upon the core pillars, beliefs, and values at the heart of the company. These elements shape the mentality that sets True Ventures apart from the rest of the VC space and therefore equally shape the visual representation of the brand.

With the rebrand, we decided to stay true to who they were — honest, intelligent, industry leaders. In fact, we leaned into these characteristics and found that the rebrand was more than just a fresh coat of paint.

At Ueno, we developed a strategy and a visual rebrand, but we also gave them the courage to show up in with a brave new voice, and a down-to-earth humanist approach reflecting the innovative work they do.

Images (opinion after)

New Logo and Identity for True Ventures by Ueno Logo. New Logo and Identity for True Ventures by Ueno Shorthand version. New Logo and Identity for True Ventures by Ueno Sub-brands. New Logo and Identity for True Ventures by Ueno Texture detail. New Logo and Identity for True Ventures by Ueno Scribbles. New Logo and Identity for True Ventures by Ueno Guidelines. New Logo and Identity for True Ventures by Ueno Business cards. New Logo and Identity for True Ventures by Ueno Ad. New Logo and Identity for True Ventures by Ueno New Logo and Identity for True Ventures by Ueno Online presence.

Opinion
The old logo would have been fine (or at least not offensive) if they had left those “t”s alone but, nope, they had to stretch them. *Shudder*. The new logo is certainly nicer, with a better sans serif choice and a contrasting signature script. I’m not exactly sure how the signature approach fulfills the quoted text but I can take a gander that it’s meant to evoke the idea of making deals and signing on the proverbial dotted line. The combination of the two styles is okay but not entirely convincing… it’s a little more so when seen as a family of logos. I do not know what the texture of the signature is though — the close-up reminds me of my daughter’s little foam ball slime. There is also a shorthand version of the logo that boils it down to “true” with a scribble underneath. On their website they refer to themselves as “True” versus “True Ventures” so the short version is a nice reduction of the signature “Ventures” into a scribble underline. And if you like scribbles, the identity uses a few of them which is fine but is slowly becoming a trend on the out. Also, if you like That Blue, here it is again — in their defense, though, it’s used well and more sparingly as an accent. Overall, this is a solid fine, giving the venture capital company a crisp presence with just a tiny, necessary hint of pretentiousness.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vf8L66OvzqE/new_logo_and_identity_for_true_ventures_by_ueno.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_true_ventures_by_ueno.php Wed, 22 May 2019 05:54:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_true_ventures_by_ueno.php
Categories: News

Reviewed: New Logo and Identity for MoFu by Podpunkt

Wed, 05/22/2019 - 13:43
Established in 1972, the Museum of the History of Photography in Krakow is the only museum in Poland devoted to photography. Its collection includes stereograms, autochromes, ambrotypes, albumen prints, glass film pictures, and celluloid film pictures depicting Polish history as well as many cameras and “Eye Scream, You Scream, we all Scream for Eye-con” New Logo and Identity for MoFu by Podpunkt

Established in 1972, the Museum of the History of Photography in Krakow is the only museum in Poland devoted to photography. Its collection includes stereograms, autochromes, ambrotypes, albumen prints, glass film pictures, and celluloid film pictures depicting Polish history as well as many cameras and dark room equipment. Throughout the year it holds exhibitions with work from photographers from around the world to complement its focus on Polish photographers. In preparation for renovations in 2020 and 2021 to the two buildings it occupies and with the goal of broadening its audience, specifically to foreign-speaking visitors, the museum announced it's changing its name to MuFo, a contraction of Muzeum Fotografii, and introduced a new identity designed by Warsaw, Poland-based Podpunkt, through an open competition, co-organized with the Association of Graphic Designers.

The museum, above all is a place for visitors. We wanted the whole identification to be extremely friendly, inviting, readable and strong. That's why we focused on simple associations like lens, vision, voyeuring, observation and shutter. An eye is what all these terms have in common and it has become the symbol of the Museum.Podpunkt project page New Logo and Identity for MoFu by Podpunkt Shortened name. New Logo and Identity for MoFu by Podpunkt Logo. New Logo and Identity for MoFu by Podpunkt Full logo.

The old logo was arguably fine with cropped letters inside a circle as if it were a camera lens zooming in on its subject. Unfortunately, to achieve that effect, the stem of the letter "h" was stretched beyond appropriate proportions and the "f" looked as if it was being sucked into a black hole. Not too bad, really, but fairly generic. The new logo is quite bold, introducing an eye as its icon, which is an apt metaphor for photography as, holistically, it's about seeing the world and, more literally, it's the element of your face that you smoosh against the camera. Its size in relationship to the wordmark (and how it's used in application) is important as it makes the icon appear massive, almost with a Big Brother kind of vibe. The wordmark, typeset in TT Commons, looks good and manages to hold its own against the giant icon.

New Logo and Identity for MoFu by Podpunkt Icon variations as different eyes and camera abstractions.

The eye icon can then expand into a series of eye and camera abstractions, which is an interesting idea and it's done almost convincingly well but some of the interpolations between eye camera-front-view make you wonder what exactly you are looking at. Still, it's a valiant deviation.

Your browser does not support the video tag. Icon animations. With a strong sign and variables layouts and form of the message it's a dynamic project that gives multiple in-use options. A powerful sign is complemented by colors - the museum communicates in a very diverse urban landscape and in an extremely overloaded digital world. A wide range of vivid colors will empower the museums communication and will make it clear and recognizable.Podpunkt project page New Logo and Identity for MoFu by Podpunkt Stationery and other things. New Logo and Identity for MoFu by Podpunkt New Logo and Identity for MoFu by Podpunkt Business cards.

Well played on the business cards!

New Logo and Identity for MoFu by Podpunkt New Logo and Identity for MoFu by Podpunkt Brochures. New Logo and Identity for MoFu by Podpunkt New Logo and Identity for MoFu by Podpunkt New Logo and Identity for MoFu by Podpunkt New Logo and Identity for MoFu by Podpunkt Ads.

The applications are on the brink of being great but they fall short when it comes down to the details. I love how the icon is used big, going edge to edge, and I like the blocks of color underneath it that hold the wordmark and other information but the spacing around the secondary elements is not quite right, as the loose spacing of the wordmark clashes when it's placed 5 pixels above the bottom of a layout and there are too many things piled on top of one another. The color palette is all over the place so there is no cohesion in that regard and when the colors are used to tint black and white photography it sort of cheapens the work. The typography, all in TT Commons, is fine but, again, the spacing doesn't really work and simply makes all the layouts feel busy and cramped.

New Logo and Identity for MoFu by Podpunkt Bags. New Logo and Identity for MoFu by Podpunkt Swag.

Since this was a competition I have the feeling -- the hope -- that the applications were somewhat rushed and done more as proof-of-concept because there is plenty of potential here. Things just need to be reigned in and re-focused to communicate more clearly and to better celebrate the photography that is the core of this museum.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/SiUFVq_JT0M/new_logo_and_identity_for_mofu_by_podpunkt.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mofu_by_podpunkt.php Wed, 22 May 2019 04:46:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mofu_by_podpunkt.php
Categories: News

Spotted: New Logo for Wintershall Dea by Jung von Matt

Tue, 05/21/2019 - 19:43
New Logo for Wintershall Dea by Jung von Matt Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/mqz0w6NVOxw/new_logo_for_wintershall_dea.php https://www.underconsideration.com/brandnew/archives/new_logo_for_wintershall_dea.php Tue, 21 May 2019 12:14:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_wintershall_dea.php
Categories: News

Spotted: New Logo for Setapp

Tue, 05/21/2019 - 19:43
New Logo for Setapp Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/arzbCbIDHbE/new_logo_for_setapp.php https://www.underconsideration.com/brandnew/archives/new_logo_for_setapp.php Tue, 21 May 2019 12:07:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_setapp.php
Categories: News

Linked: Unconventional Ballet

Tue, 05/21/2019 - 16:43
The brand video by Design Army for Hong Kong Ballet's 40th Anniversary Season is all kinds of fun -- and fodder to be plagiarized eventually. Video at the link. Unconventional Ballet Visit Link The brand video by Design Army for Hong Kong Ballet's 40th Anniversary Season is all kinds of fun -- and fodder to be plagiarized eventually. Video at the link. http://feedproxy.google.com/~r/ucllc/brandnew/~3/P154nleVPl0/unconventional_ballet.php https://www.underconsideration.com/brandnew/archives/unconventional_ballet.php Tue, 21 May 2019 06:02:15 -0600 https://www.underconsideration.com/brandnew/archives/unconventional_ballet.php
Categories: News

Noted: New Name, Logo, and Identity for Marble by Jones Knowles Ritchie

Tue, 05/21/2019 - 16:43
(Est. 2019) "UNICEF and partners announce today the launch of Marble, a science and art collective pioneering the future of ethical data. Marble seeks partners to share access to corporate data in an ethical and responsible manner, transforming that data into public goods for children. “Data Breach” New Name, Logo, and Identity for Marble by Jones Knowles Ritchie

(Est. 2019) "UNICEF and partners announce today the launch of Marble, a science and art collective pioneering the future of ethical data. Marble seeks partners to share access to corporate data in an ethical and responsible manner, transforming that data into public goods for children. Marble and its network of collaborators translate big data into simple findings, use creative design to turn evidence into action, and begin to tackle the world's most challenging problems affecting children. Marble Founder Natalia Adler is a Data, Research, and Policy executive at UNICEF. Adler and the Marble founding team are the go-to resource for data-driven corporations and institutions who wish to see a democratic and ethical future for data. Adopting a shared value approach, Marble and its partners 'repurpose big data to do even bigger things,' said Adler."

Design by
Jones Knowles Ritchie

Related links
N/A

Images (opinion after)

Your browser does not support the video tag. Logo. New Name, Logo, and Identity for Marble by Jones Knowles Ritchie Custom typeface. Your browser does not support the video tag. Main message, animated. New Name, Logo, and Identity for Marble by Jones Knowles Ritchie Business card. New Name, Logo, and Identity for Marble by Jones Knowles Ritchie Posters. New Name, Logo, and Identity for Marble by Jones Knowles Ritchie Leaning flat things. New Name, Logo, and Identity for Marble by Jones Knowles Ritchie Notebook. Your browser does not support the video tag. Your browser does not support the video tag. Sample messages. New Name, Logo, and Identity for Marble by Jones Knowles Ritchie Maze graphic. Your browser does not support the video tag. Brand film.

Opinion
At first glance I wasn’t too impressed with the logo. The open characters and stroke approach felt interesting but the colorful marbles were a bit of a turn-off. Seeing it in animation, though, as well as the use of the marbles to communicate different messages made me reconsider. There is a clever synergy (both in concept and execution) between the open letters and the marbles that convey the idea of trying to find pathways (the letters) to release that information (the marbles) no matter how difficult the path may be (the more labyrinthine letters). With the focus of data to help children, the playfulness of the animations work well and help bring to life some of the concepts — like “epidemics”, which quickly propagates red dots and then spills out. I think the only thing that could be different is the color palette, there is something about the black and white that makes this too stark or too much like a school worksheet (but maybe that was the goal). Overall, an interesting approach and solution.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/xqhvrsbYSn4/new_name_logo_and_identity_for_marble_by_jones_knowles_ritchie.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_marble_by_jones_knowles_ritchie.php Tue, 21 May 2019 05:41:23 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_marble_by_jones_knowles_ritchie.php
Categories: News

Reviewed: New Logo and Identity for Foilco by Studio DBD

Tue, 05/21/2019 - 13:43
Established in 1987, Foilco is a supplier of stamping foil to the print industry in the UK. Based in Warrington, England, the company supplies eight different types of foil -- including classics like gold and silver as well as more exotics like transparent and holographic “To the Victor Belong the Foils” New Logo and Identity for Foilco by Studio DBD

Established in 1987, Foilco is a supplier of stamping foil to the print industry in the UK. Based in Warrington, England, the company supplies eight different types of foil -- including classics like gold and silver as well as more exotics like transparent and holographic -- and is a well-known and well-regarded supporter of the graphic design industry in the UK, sponsoring events as well as holding their own, called Multiplicity. Foilco was recently awarded The Queen's Award for Enterprise: International Trade 2019, the highest official UK awards for British businesses and also recently introduced a new identity designed by Studio DBD in Manchester, UK.

Disclaimer: I realize this isn't a huge company but the love of foil stamping I think is universal and we can all appreciate a nice identity for a company that spreads the joy of foil.

The first step was to simplify Foilco's message. We wanted to clarify as much as possible what Foilco offered. Most people know they supply hot stamping foils but when we broke it down we wanted to consider what that actually meant. We worked together to understand that there were eight key types of foil that Foilco offered. This gave us a starting point.

Whilst spending a lot of time within the company we saw rolls upon rolls of foil being stacked, cut, packed and dispatched. The rolls are extremely impactful in various sizes but from a creative point of view they are simplified by a circle shape. This shape gave us another element to start experimenting with. By looking at a roll of foil from the end we could see various circles and the roll mimicked the trunk of a tree with it's many lines representing the years the tree has been growing for. This symbolised the element of knowledge for us as Foilco have over 30 years working in foil we wanted that to be apparent within the brand.

The next thing the circle was able to do was create the number eight, therefore representing the the key types of foil again. By simply placing two circles over each other we could create this number. A little research also suggested the number was synominous with the infinity symbol. This was ideal for the brand as Foilco offer over 250 colours and infinite possibilities of use. By using a simple fact of focussing on what Foilco offered we had been able to highlight knowledge and range, two key values that the company believe and helps to set them apart from competitors.

We looked harder at the company values and were able to ascertain eight key aspects that the company stood for. They are Knowledge, Discovery, Possibility, Inspiration, Innovation, Conduct, Process and Responsibility. We made sure that each word had a letter O in it to help connect the eight circles.Studio DBD provided text New Logo and Identity for Foilco by Studio DBD The concept around the 8 rings, 8 foil styles, 8 values to create the 8-pointed starburst. Your browser does not support the video tag. Concept, animated. These eight circles (representing the foil types and brand values) are all interlinked and connected. Each of them share the exact same value, each as important as the other one. The shape that is created within these circles is the Foilco mark. Foilco is at the heart of the values and the product. The shape is unique to Foilco. We deliberately wanted it to be bold and classic. We needed to make sure it foiled well (of course) but could also work at various sizes. One of the issues with the original logo was the way it sat on the page. We made sure the new logo could work in a variety of ways, whilst at all times staying iconic.Studio DBD provided text New Logo and Identity for Foilco by Studio DBD Logo.

The old logo was bland and generic while also making no sense while attempting to mean something: what exactly were those three oblique bars trying to represent? And the wordmark was so thin it was the kind of typographic treatment most foil stamp printers would tell you you need to make bolder because the foil won't hold. The new logo is a literal burst of joy at first glance, with a flared octagon that could metaphorically convey the impact of foil stamping. Deep within it, though, are five long paragraphs that explain why the number 8 matters, which I respect as a process to get to a solution that is rooted in something relevant but that could have probably been explained in one paragraph. Yet, we are not here to critique the write-up but the logo, which I really like. The "F." looks great inside the shape and I love how they tucked the period under the "F" to get the monogram neatly centered. The wordmark is nice enough but I do question the kerning on this one, which is a problem caused by the wide "L", leaving a huge gap between it and the "C" but a tight gap between it and the "I". Nonetheless, a lovely logo overall and I'm somewhat surprised we haven't seen that burst holding shape before on Brand New -- seems like it should be more popular.

New Logo and Identity for Foilco by Studio DBD New Logo and Identity for Foilco by Studio DBD Logo on foil because foil. We decided to go for a black and white colour scheme for the logo and only use colour through foil itself. Therefore we needed to create a series of images of foil. The main brief for the photographer was to make the foil look appealing and interesting whilst also appealing to a creative audience. The rolls are iconic in themselves and we wanted to make the product stand out as much as possible. We worked closely with the London based photographer Andy Mackie to shoot some creative imagery. Andy worked alongside set builder Elena Horn to help produce some really innovative shots that allow foil to be seen in a different light. As well as some delicately balanced and art directed shots we also asked Andy to shoot some more abstract images to help us create the brand for the company. Foil needed to be at the forefront of the new identity and the use of these images allows it to be just that.Studio DBD provided text New Logo and Identity for Foilco by Studio DBD New Logo and Identity for Foilco by Studio DBD Abstract foil photography. New Logo and Identity for Foilco by Studio DBD New Logo and Identity for Foilco by Studio DBD New Logo and Identity for Foilco by Studio DBD Product photography.

When your product looks as great as it does in its raw form it would be a disservice to not highlight it through photography and both approaches -- the abstract and literal -- here really make the foils mouthwatering.

As well as imagery we suggested to Foilco that they would benefit from a bespoke typeface to help the company stand out even further from their competitors. We worked with UK based Rick Banks (F37) to create a totally crafted and unique typeface. Rick visited Foilco and we discussed various ways in which the typeface needed to reflect the movement and flow of foil. Rick presented a number of initial solutions and after feedback we settled on the creation of a typeface named Pamela (The wife of founder David Hornbys and the mother to the two directors Paul and Matt). Pamela works so well with the brand logo we created and the two compliment each other in many ways.Studio DBD provided text New Logo and Identity for Foilco by Studio DBD New Logo and Identity for Foilco by Studio DBD Custom typeface.

The custom typeface is super weird and I mean that as an effusive compliment. When I first received the project in my inbox, saw the logo, and then read there was also a custom typeface, I thought it would be another "proprietary" geometric sans serif to match the wordmark. But no! It's a... something. It's a high-contrast-flared-sans-serif-with-half-inverted-slab-chiseled-serifs thing. I would never buy it if it were retail but it's kind of awesome and it definitely has zero fucks to give -- just look at that "I"! I wasn't sure about their statement that "Pamela works so well with the brand logo we created and the two compliment each other in many ways" but, as seen in the applications below, it's kind of amazing that the statement holds true. The logo and Pamela are strange bedfellows.

Finally we needed a series of statements and messages to launch the new brand. We ascertained a number of reasons why people use foil in their design work. Often it's to make something stand out or focus someones attention. The tone of voice and copy is key to the new brand and again we wanted foil to be at the heart of this. The messages such as 'I WAS MADE TO STAND OUT' and 'I WASN'T MADE TO BE QUIET' are bold statements written as if the foil itself it saying them. However they are also relating to Foilco in the way that the company is innovative, confident and prepared to be different without being arrogant or egotistical.Studio DBD provided text New Logo and Identity for Foilco by Studio DBD New Logo and Identity for Foilco by Studio DBD New Logo and Identity for Foilco by Studio DBD New Logo and Identity for Foilco by Studio DBD New Logo and Identity for Foilco by Studio DBD New Logo and Identity for Foilco by Studio DBD Various messaging. Your browser does not support the video tag. Identity introduction video.

This is certainly an identity that can take more visual risks given that graphic designers are the client's main audience but it's easy for that to devolve into gratuitous eye candy and here all the elements have been well thought out, they are wild but restrained, and help make foil stamping even more of an offer you can't refuse.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/JkpneVKT9m0/new_logo_and_identity_for_foilco_by_studio_dbd.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_foilco_by_studio_dbd.php Tue, 21 May 2019 04:32:55 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_foilco_by_studio_dbd.php
Categories: News

Spotted: New Logo and Identity for Hanseatic Bank by EIGA Design

Mon, 05/20/2019 - 22:43
New Logo and Identity for Hanseatic Bank by EIGA Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/izCJXt_XAsA/new_logo_and_identity_for_hanseatic_bank_by_eiga_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hanseatic_bank_by_eiga_design.php Mon, 20 May 2019 13:17:23 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hanseatic_bank_by_eiga_design.php
Categories: News

Spotted: New Logo for Greater Chicago Food Depository by 88 Brand Partners

Mon, 05/20/2019 - 22:43
New Logo for Greater Chicago Food Depository by 88 Brand Partners Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DQrCCuV8faw/new_logo_for_greater_chicago_food_depository_by_88_brand_partners.php https://www.underconsideration.com/brandnew/archives/new_logo_for_greater_chicago_food_depository_by_88_brand_partners.php Mon, 20 May 2019 13:05:33 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_greater_chicago_food_depository_by_88_brand_partners.php
Categories: News

Announced: 2019 Brand New Conference: Speakers Announced

Mon, 05/20/2019 - 19:43
Speakers, details, early-bird registration, and more are all now live for the 2019 Brand New Conference in Las Vegas, NV, on October 17 – 18. A few things: Early-bird pricing will only be available for two months, ending on June 21. Between speakers, sponsor-reserved tickets, “Early-bird Prices end June 21” Your browser does not support the video tag. [If you can not see a video here view this post on Brand New]

Speakers, details, early-bird registration, and more are all now live for the 2019 Brand New Conference in Las Vegas, NV, on October 17 – 18.

A few things:

Early-bird pricing will only be available for two months, ending on June 21. Between speakers, sponsor-reserved tickets, and pre-sale registrants there are already 391 seats taken and we will be limiting ticket sales to 1,250. The past three years we have sold out at 1,000 attendees and had plenty of demand after selling out so we encourage you to not leave your purchase until the last minute because we are cautiously, optimistically, expecting to sell out. An explanation of this year's identity can be found here. We are introducing a new initiative this year: #BNConfDoesGood in support of pro-bono work for charities, non-profits, and other worthy causes.

Hope to see many of you there.

Many thanks to a wonderful set of sponsors: Mailchimp, Sappi, Domtar, Hoefler & Co., School of Visual Arts - MPS in Branding, Classic Color, Frere-Jones Type, Village, MerchSmith, Real Thread, and Scout Books.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Kd6apzIu0G4/2019_brand_new_conference_speakers_announced.php https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_speakers_announced.php Mon, 20 May 2019 11:09:56 -0600 https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_speakers_announced.php
Categories: News

Noted: New Logo for BT by Red&White

Mon, 05/20/2019 - 19:43
(Est. 1969) "BT Group plc (trading as BT and formerly British Telecom) is a British multinational telecommunications holding company headquartered in London, United Kingdom. It has operations in around 180 countries and is the largest provider of fixed-line, broadband and mobile services in the UK, “BT Phone Home” New Logo for BT by Red&White

(Est. 1969) "BT Group plc (trading as BT and formerly British Telecom) is a British multinational telecommunications holding company headquartered in London, United Kingdom. It has operations in around 180 countries and is the largest provider of fixed-line, broadband and mobile services in the UK, and also provides subscription television and IT services. BT controls a number of large subsidiaries. BT Global Services division supplies telecoms services to corporate and government customers worldwide, and its BT Consumer division supplies telephony, broadband, and subscription television services in Great Britain to around 18 million customers." (Wikipedia)

Design by
Red&White (London, UK)

Related links
The Guardian story
Campaign Live story

Relevant quote
The chief executive, Philip Jansen, has confirmed plans to rebrand the telecoms company. On Wednesday BT filed a trademark application with the intellectual property office for a flat, simplistic logo based on branding first created in 2016 (£) when the company was reported to be looking at a new corporate identity.

BT said the new branding was still being finalised and was expected to be rolled out from August.

“Our CEO has been very clear that the new mark symbolises real change. Making every BT employee a shareholder in the company is the first step towards transforming BT into a national champion that exceeds our customers’ expectations.”

Images (opinion after)

New Logo for BT by Red&White Logo.

Our extensive work with @bt_uk was previewed to BT colleagues across the world yesterday. Launch later this year. Full case study to come, with more to show. Very proud to be working with the best of British #BT #redandwhitestudio #corporateidentitysystems pic.twitter.com/MTF1vT0f1z

— Red&White (@R_WStudio) May 17, 2019 Logo animation. New Logo for BT by Red&White Sample applications. Image via Campaign Live story but can't find original source for it. New Logo for BT by Red&White Logo introduction to employees. (Image source)

Opinion
I am not terribly keen on writing about this yet, given that BT is such a big deal and that this hasn’t been rolled out properly but y’all demanded it over the weekend so I succumbed to peer pressure. The old logo was globe-y and had its charm but it certainly reflected the mid-2000s trend of turning logos into 3D marble-like things (Xerox, Xbox, Sony Ericcson, et al). I dislike the old type so I don’t mind that going away at all. The new logo deserves all the mocking it has gotten online as being simplistic, boring, and unimaginative because IT IS all those things and then less. As far as logo efforts go, this is the bare minimum and it’s kind of painful to look at. However, based on the applications image — that I’m not sure where it came from — there could be a glimmer of hope for this logo with the addition of a blue and purple halo that emanates from it and although it makes my retinas scream for mercy with its vibrating effect, it could be the one thing that turns this logo around. To be determined. HOWEVER, if those livery samples are for real, with the feathered photographs, I will shit my pants in disbelief — something like that should not be mocked up not even as a joke. But I digress… this opinion is definitely To Be Continued and I’m not quite ready to offer a deciding thumbs up or thumbs down until this is more fully rolled out.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/j0HeMJdDVe0/new_logo_for_bt.php https://www.underconsideration.com/brandnew/archives/new_logo_for_bt.php Mon, 20 May 2019 06:04:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_bt.php
Categories: News

Linked: Branding Nothing

Mon, 05/20/2019 - 16:43
How do you sell, package, and brand "Nothing"? In a "quality, custom designed, LIMITED EDITION envelope" of course. Currently on Kickstarter. Branding Nothing Visit Link How do you sell, package, and brand "Nothing"? In a "quality, custom designed, LIMITED EDITION envelope" of course. Currently on Kickstarter. http://feedproxy.google.com/~r/ucllc/brandnew/~3/EA_mxSPlR1M/branding_nothing.php https://www.underconsideration.com/brandnew/archives/branding_nothing.php Mon, 20 May 2019 07:55:36 -0600 https://www.underconsideration.com/brandnew/archives/branding_nothing.php
Categories: News

Noted: New Logo for BT

Mon, 05/20/2019 - 16:43
(Est. 1969) "BT Group plc (trading as BT and formerly British Telecom) is a British multinational telecommunications holding company headquartered in London, United Kingdom. It has operations in around 180 countries and is the largest provider of fixed-line, broadband and mobile services in the UK, “BT Phone Home” New Logo for BT

(Est. 1969) "BT Group plc (trading as BT and formerly British Telecom) is a British multinational telecommunications holding company headquartered in London, United Kingdom. It has operations in around 180 countries and is the largest provider of fixed-line, broadband and mobile services in the UK, and also provides subscription television and IT services. BT controls a number of large subsidiaries. BT Global Services division supplies telecoms services to corporate and government customers worldwide, and its BT Consumer division supplies telephony, broadband, and subscription television services in Great Britain to around 18 million customers." (Wikipedia)

Design by
N/A

Related links
The Guardian story
Campaign Live story

Relevant quote
The chief executive, Philip Jansen, has confirmed plans to rebrand the telecoms company. On Wednesday BT filed a trademark application with the intellectual property office for a flat, simplistic logo based on branding first created in 2016 (£) when the company was reported to be looking at a new corporate identity.

BT said the new branding was still being finalised and was expected to be rolled out from August.

“Our CEO has been very clear that the new mark symbolises real change. Making every BT employee a shareholder in the company is the first step towards transforming BT into a national champion that exceeds our customers’ expectations.”

Images (opinion after)

New Logo for BT Logo. New Logo for BT Sample applications. Image via Campaign Live story but can't find original source for it. New Logo for BT Logo introduction to employees. (Image source)

Opinion
I am not terribly keen on writing about this yet, given that BT is such a big deal and that this hasn’t been rolled out properly but y’all demanded it over the weekend so I succumbed to peer pressure. The old logo was globe-y and had its charm but it certainly reflected the mid-2000s trend of turning logos into 3D marble-like things (Xerox, Xbox, Sony Ericcson, et al). I dislike the old type so I don’t mind that going away at all. The new logo deserves all the mocking it has gotten online as being simplistic, boring, and unimaginative because IT IS all those things and then less. As far as logo efforts go, this is the bare minimum and it’s kind of painful to look at. However, based on the applications image — that I’m not sure where it came from — there could be a glimmer of hope for this logo with the addition of a blue and purple halo that emanates from it and although it makes my retinas scream for mercy with its vibrating effect, it could be the one thing that turns this logo around. To be determined. HOWEVER, if those livery samples are for real, with the feathered photographs, I will shit my pants in disbelief — something like that should not be mocked up not even as a joke. But I digress… this opinion is definitely To Be Continued and I’m not quite ready to offer a deciding thumbs up or thumbs down until this is more fully rolled out.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/j0HeMJdDVe0/new_logo_for_bt.php https://www.underconsideration.com/brandnew/archives/new_logo_for_bt.php Mon, 20 May 2019 06:04:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_bt.php
Categories: News

Reviewed: New Logo and Identity for ESL by Superunion

Mon, 05/20/2019 - 13:42
Established in 2000, ESL (Electronic Sports League) is the largest esports company in the world, organizing international leagues and tournaments online and offline for the most popular games -- Overwatch, Gears of War, Halo, and more -- culminating in stadium-size events. With offices in Germany, “Hide and Seek” New Logo and Identity for ESL by Superunion

Established in 2000, ESL (Electronic Sports League) is the largest esports company in the world, organizing international leagues and tournaments online and offline for the most popular games -- Overwatch, Gears of War, Halo, and more -- culminating in stadium-size events. With offices in Germany, North America, UK, Spain, France, Poland, China, and Australia, ESL estimates its fan base to be 242 million people globally -- 80% in the coveted 18 - 34 demographic -- and creates over 1,500 hours of content each year with its reach growing more as esports becomes one of the fastest growing segments of media and entertainment. Earlier this year, ESL introduced a new identity designed by Superunion.

New Logo and Identity for ESL by Superunion Logo.

There is not a whole lot to say about the logo as it is a straightforward graphic evolution of the previous one, which I am not sure what it's meant to be (spotlights? an abstract "E"? something else?). Improvements to the icon and wordmark are both good and solid. The icon is now a more cohesive single unit and the wordmark is more interesting with its three letters working better together. I'm actually surprised [spoiler] that the wordmark didn't get expanded into a full alphabet as that would make sense but, in general, the logo update doesn't really play a significant role in the redesign or inform the identity -- not that it has to necessarily, just pointing it out because things get funky from here.

New Logo and Identity for ESL by Superunion Context of previous/existing ESL aesthetics and design efforts. Gamers love 'easter eggs': secrets, codes and hidden messages. So the visual identity uses subverted camouflage to embed iconic moments from classic games in esports.

We created a series of camouflage images with hidden scenes from different games and tested them with groups of young gamers. We refined the images to make sure the scenes could be found by fans, but weren't too easy to spot.

The design language has to cover a huge range of games, from card strategy to battle royal. This graphic technique allows ESL to speak directly to different audiences and fans, in their own language. It allows them to 'brand' content from other games. But its searing, intense camo is always instantly recognizable as ESL.Superunion provided text Your browser does not support the video tag. New Logo and Identity for ESL by Superunion Building the hidden worlds. Your browser does not support the video tag. Your browser does not support the video tag. How the hidden worlds are revealed.

The main design element is the bright camo pattern created from polygon abstractions of stills from select video games, which is a great way of acknowledging the games that ESL lives on while also giving it its own high-octane aesthetic that happens to have a smart backstory. The patterns can be relatively more literal as a kind of paint-by-numbers of specific scenes or they can be even more abstract and then slowly revealing into game environments. My eyeballs are offended from the color assault but this is clever, relevant, and, in its jagedness, very well executed and appropriate for the industry.

Your browser does not support the video tag. Hidden world for logo. The 'hi-vis' colour palette (Psycho Yellow, Slime Green and Toxic Green) is inspired by military camo, pumped up to match the sheer intensity of this sport.Superunion provided text New Logo and Identity for ESL by Superunion Color palette.

The color palette is horrible but perfect and the names only exacerbate those conflicting feelings -- I'm still undecided if I hate it or love it. Probably both.

Along with the Hidden Worlds, we created a bespoke typeface. Working with up and coming typographer Ellen Luff, the typeface is cut to be distinctive and sympathetic with the camo forms.Superunion provided text New Logo and Identity for ESL by Superunion New Logo and Identity for ESL by Superunion Custom typeface.

The custom font is fairly disappointing especially considering that they had a great starting point with the wordmark (and then that could have tied together the logo to the identity). I understand why the custom typeface looks like how it does, building on the aesthetic of actual sports logos -- think any college custom typeface from Nike -- and doubling down on its all-guns-blazing aesthetic but it's a bit of a cliché that doesn't offer anything new. It's a condensed spiky sans serif like a dozen other condensed spiky sans serifs. Nonetheless it's hard to argue that it's bad because it works with what's going on around it.

Your browser does not support the video tag. Achievement badges. Your browser does not support the video tag. Guidelines. The identity comes to life in digital content. 2D camouflaged graphics suddenly switch to 3D environments through AR and animation, erupting out into the real world.Superunion provided text Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. AR posters.

The animated posters are a fun idea and, although my knowledge of AR implementation is null, I assume these would be fairly realistic to implement and since people have their phones out all day it's also realistic to assume their audience would interact with them. Even without the AR, the posters demand a lot of attention and would certainly stand out in most environments. And not to keep harping on it but the logo looks even more disconnected in these applications.

New Logo and Identity for ESL by Superunion New Logo and Identity for ESL by Superunion New Logo and Identity for ESL by Superunion New Logo and Identity for ESL by Superunion Merchandise. New Logo and Identity for ESL by Superunion New Logo and Identity for ESL by Superunion The new identity at ESL One in Katowice, Poland. Your browser does not support the video tag. New identity introduction.

Overall, I would say this is very much on point for the audience, for activating the events, and for giving ESL its own distinguishable identity that isn't just generic esports stuff, which is what they had been doing before.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gXTsaKyjodE/new_logo_and_identity_for_esl_by_superunion.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_esl_by_superunion.php Mon, 20 May 2019 05:06:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_esl_by_superunion.php
Categories: News

Spotted: New Logo for Trust Printshop done In-house

Fri, 05/17/2019 - 19:39
New Logo for Trust Printshop done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/AaWLQy1KRl4/new_logo_for_trust_printshop_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_trust_printshop_done_in_house.php Fri, 17 May 2019 12:15:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_trust_printshop_done_in_house.php
Categories: News

Linked: Sing it with me

Fri, 05/17/2019 - 16:39
I had forgotten about this song and it dawned on me that when it first came out, 2007, is a fairly long time ago and perhaps a part of Brand New's readership isn't acquainted with it, so here you go: Turn it up and Make [If you can not see a video here view this post on Brand New] Visit Link I had forgotten about this song and it dawned on me that when it first came out, 2007, is a fairly long time ago and perhaps a part of Brand New's readership isn't acquainted with it, so here you go: Turn it up and Make the Logo Bigger. http://feedproxy.google.com/~r/ucllc/brandnew/~3/iewJltVNRw8/sing_it_with_me.php https://www.underconsideration.com/brandnew/archives/sing_it_with_me.php Fri, 17 May 2019 06:07:38 -0600 https://www.underconsideration.com/brandnew/archives/sing_it_with_me.php
Categories: News

Noted: New Logo and Identity for Round Table Pizza by Sterling-Rice Group

Fri, 05/17/2019 - 16:39
(Est. 1959) "Inspired by the honor, valor and revelry of the Knights of the Round Table, Round Table's superior pizza and commitment to quality and authenticity have earned the reputation of 'Pizza Royalty' for 60 years. With more than 440 restaurants across the United States, “And Now my Watch Begins” New Logo and Identity for Round Table Pizza by Sterling-Rice Group

(Est. 1959) "Inspired by the honor, valor and revelry of the Knights of the Round Table, Round Table's superior pizza and commitment to quality and authenticity have earned the reputation of 'Pizza Royalty' for 60 years. With more than 440 restaurants across the United States, Round Table celebrates community, family and making merry."

Design by
Sterling-Rice Group (Boulder, CO)

Related links
Round Table press release

Relevant quote
Round Table’s new Brand persona embodies its iconic legacy and speaks with pride, confidence and conviction while still being lighthearted and approachable. Every detail represents the Brand’s “Coat of Arms” of honor, valor and revelry. The new logo or Brand Mark (now used throughout the website and social media), was designed to reflect the fun, confident and gallant personality of Round Table. It was also inspired by the font used in the original Round Table Pizza logo. When looking closely at the full logo, one can see the silhouette of a knight’s helmet between the “D” and “T.” That knight when taken alone, represents the “r” and the “T” (in Round Table), which will be used as a seal and icon found on packaging, uniforms, menus and more.

Images (opinion after)

New Logo and Identity for Round Table Pizza by Sterling-Rice Group Logo evolution. New Logo and Identity for Round Table Pizza by Sterling-Rice Group Logo. New Logo and Identity for Round Table Pizza by Sterling-Rice Group Inverse, where you can possibly see the knight helmet better, between the "D" and the "T". New Logo and Identity for Round Table Pizza by Sterling-Rice Group Badge logo. New Logo and Identity for Round Table Pizza by Sterling-Rice Group Exterior. New Logo and Identity for Round Table Pizza by Sterling-Rice Group New Logo and Identity for Round Table Pizza by Sterling-Rice Group New Logo and Identity for Round Table Pizza by Sterling-Rice Group Interior renders. New Logo and Identity for Round Table Pizza by Sterling-Rice Group Coasters.

Opinion
The old logo looked so cheap with its hard shadows and clunky arrangement — from its look I would have never guessed there were 440 of these restaurants. The new logo harkens to the original logo’s use of blackletter — I kinda wish they had just slightly modernized that old logo because it was pretty nice — but with a more… commercial (?) look… I can’t quite describe it. It’s a weird logo… I don’t like it at all but I respect that it went where it went visually and sort of committed to this whole knight aesthetic instead of doing some friendly sans serif. In between the “D” and the “T” is supposed to be a knight’s helmet… I can see it, sure, but it’s a bit of a stretch as it’s a fairly abstract helmet requiring extra squinting. But, again, I applaud the effort. The badge/monogram thing is all kinds of weird, though, with a lowercase “r” forced in there to make the negative-space helmet which it does valiantly but makes for a super weird “r”. The application in the renders and on the website gets a little heavy-handed with the blackletter stuff and knight parlance but, hey, they have at least committed to it full on.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/M6TbIF8h9Ho/new_logo_and_identity_for_round_table_pizza_by_sterling_rice_group.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_round_table_pizza_by_sterling_rice_group.php Fri, 17 May 2019 05:46:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_round_table_pizza_by_sterling_rice_group.php
Categories: News

Reviewed: Friday Likes 287: From Glasfurd & Walker, Touch, and SPARK

Fri, 05/17/2019 - 13:39
Not to repeat my intro from a couple of weeks ago but the same applies this week: A pretty wide variety of styles and approaches this week, with work from Vancouver, Edinburgh, and Tampa Bay. “From Glasfurd & Walker, Touch, and SPARK” Friday Likes 287

Not to repeat my intro from a couple of weeks ago but the same applies this week: A pretty wide variety of styles and approaches this week, with work from Vancouver, Edinburgh, and Tampa Bay.

Aburi Tora by Glasfurd & Walker Aburi Tora by Glasfurd & Walker

Aburi Tora is a contemporary sushi restaurant in Toronto that uses a "concierge system" with an ordering platform and a series of laneways that bring food to you. Unlike the usual conveyor belt sushi, this is high-end, seriously crafted sushi. With an interior that references underwater themes and science fiction, the identity, designed by Vancouver-based Glasfurd & Walker, manages to hit on those themes with a strong Japanese aesthetic. At the center is a beautiful wordmark with an unexpected "R" that looks great in a vertical arrangement and the thin stroke around is a great complement. The moody, textural background is a great alternative to the more usual gradients. The wordmark was expanded into a full alphabet in collaboration with Kenneth Ormandy and aside from being a lovely high-contrast sans serif, it has a few surprises in some of the characters. As a bonus to the project, the soy sauce bottle is all kinds of groovy. See full project

Linn House by Touch Linn House by Touch

Linn House -- no website for it but you can see some pictures here -- is a nineteenth-century mansion in Strathspey, in northeastern Scotland, owned by distiller Chivas Brothers as its "brand home" where they host guests and events. The identity, designed by Edinburgh, Scotland-based Touch, is as beautifully appointed as the mansion's interiors with a thin, elegant, perfectly spaced serif and a thin gold line that runs vertically across the materials. I think the golden line is meant to represent a pour of whiskey, which is fine if it does, but I'm also happy to take it at face value as an elegant, foil stamped design detail. My only complaint is that I wish there were more images to see and that it's a long road to drinking time today as I write this at 6:00am. So I guess that's two complaints total. See full project

Texas Children's "Hi" by SPARK

And now for something different (client-wise)... Texas Children's Hospital is a pediatric hospital in the Texas Medical Center in Houston, TX, and the reason we are talking about a hospital in Friday Likes is because of their new employee orientation materials, which they have developed into its own mini-brand, "Hi", designed by Tampa, FL-based SPARK. Usually materials for these things are cheap throwaway printouts and bad swag but this is super cool, with a hip school-ish aesthetic, some fun typographic combinations, and excellent swag that includes pins, pennants, t-shirts, and paper megaphone. I know this isn't as exciting or highfalutin as restaurants or hotels but it's a great example of good, fun design used to elevate something mundane and make it more memorable and significant. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/F9tBxLLjmIc/friday_likes_287.php https://www.underconsideration.com/brandnew/archives/friday_likes_287.php Fri, 17 May 2019 05:17:18 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_287.php
Categories: News

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