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Spotted: New Name and Logo for Wunderman Thompson

Tue, 04/02/2019 - 21:50
New Name and Logo for Wunderman Thompson Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BICGs6Letog/new_name_and_logo_for_wunderman_thompson.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_wunderman_thompson.php Tue, 02 Apr 2019 12:23:10 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_wunderman_thompson.php
Categories: News

Linked: Variable Brand Typography

Tue, 04/02/2019 - 15:50
Rio de Janeiro-based Plau wonders if brands can adopt a "Variable Brand Voice" through typography that changes and adapts to different needs but maintains consistency. Variable Brand Typography Visit Link Rio de Janeiro-based Plau wonders if brands can adopt a "Variable Brand Voice" through typography that changes and adapts to different needs but maintains consistency. http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZA-sDPVjnw0/variable_brand_typography.php https://www.underconsideration.com/brandnew/archives/variable_brand_typography.php Tue, 02 Apr 2019 06:17:16 -0600 https://www.underconsideration.com/brandnew/archives/variable_brand_typography.php
Categories: News

Noted: New Logo for Western Union

Tue, 04/02/2019 - 15:50
(Est. 1851) "The Western Union Company is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. “Slash Slash” New Logo for Western Union

(Est. 1851) "The Western Union Company is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. As of December 31, 2018, our network included over 550,000 retail agent locations offering Western Union, Vigo or Orlandi Valuta branded services in more than 200 countries and territories, with the capability to send money to billions of accounts. Additionally, westernunion.com, our fastest growing channel in 2018, is available in more than 60 countries, plus additional territories, to move money around the world. In 2018, we moved over $300 billion in principal in nearly 130 currencies and processed 34 transactions every second across all our services. With our global reach, Western Union moves money for better, connecting family, friends and businesses to enable financial inclusion and support economic growth."

Design by
N/A

Related links
2013 Brand New Noted post

Images (opinion after)

New Logo for Western Union Logo. New Logo for Western Union Monogram, before and after. New Logo for Western Union Monogram. A couple of TV spots.

Opinion
No information on this one but it’s a big change given that it’s the first since for a while that Western Union has dropped the extra bold, loosely letter-spaced uppercase wordmark that’s so easily recognizable. In the last redesign, in 2013, they introduced a “WU” monogram that is now taking on a more important role (because avatars). The old monogram was a little clunky with how it dealt with the intersection of the letters and had it not been for the thin black line between them it could have been interesting on its own and it matched decently with the old wordmark. The new monogram deals differently with the intersection of the “W” and “U” and it’s fine. Bland but fine. The wordmark is a mystery though: why they did they have to do what they did to the “s” and tittle of the “i”? Uncalled-for customization. It’s not terrible-horrible but certainly not enjoyable. I’m still mostly surprised they dropped the huge block letters as it made them stand out, especially in the smaller towns where they operate. The illustrated TV spots are quite nice, so well done on that.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ORV4V8oOXrI/new_logo_for_western_union.php https://www.underconsideration.com/brandnew/archives/new_logo_for_western_union.php Tue, 02 Apr 2019 05:55:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_western_union.php
Categories: News

Reviewed: New Logo and Identity for Staples

Tue, 04/02/2019 - 12:50
Established in 1986, Staples is an office supply retailing corporation with more than 1,500 stores in North America. Aside from its consumer retail operation, Staples works directly with companies through dedicated account teams to fulfill their office needs -- something they have been building on “A Seat at the Staple” New Logo and Identity for Staples

Established in 1986, Staples is an office supply retailing corporation with more than 1,500 stores in North America. Aside from its consumer retail operation, Staples works directly with companies through dedicated account teams to fulfill their office needs -- something they have been building on more strongly since 2017 when private equity firm Sycamore Partners bought the company. Over the weekend, at its 2019 Sales Conference, Staples introduced a new identity. No design credit given.

New Logo and Identity for Staples Logo. Your browser does not support the video tag. Logo animation, sort of.

I have always liked the idea behind the Staples logo, of turning the "L" into a bent staple; the execution is harsh and too Helvetica-y for my taste but it worked. It looks old now, though, maybe more so by its association to the struggling concept of brick-and-mortar retailers. The new logo takes the old staple, opens it up, and turns into a table, or at least that's my interpretation based on the chair graphic used in multiple other places. It's not... bad. It's not great either but it gives them an icon to work with, something they didn't have before. I find the logo more endearing if I think about it as a giant staple, which sometimes it still looks as such as long as there isn't a chair behind it. The wordmark is decent, with a wider structure than the default geometric sans and relatively eccentric spur on the "a". Combined, they make for a really wide logo but, again, it's not bad.

New Logo and Identity for Staples U.S. and Canada versions.

There is no real reason to bring up to Staples Canada except that I want to because I find this so troubling. They are separate companies in separate countries but us and Canada are pretty close to each other that we sometimes go into the other's territory and it's just so weird to see the same company name executed in similar but different ways. Before each country's Staples redesign at least they shared the same logo. I doubt customers in either country will be confused by this but it's the kind of thing that jolts me awake at night from a nightmare, drenched in sweat, screaming "STAPLES HAS TWO LOGOS". But I digress.

Capabilities video. Your browser does not support the video tag. Brand video.

Per the videos above and some of the stuff below, you can see that Staples is really making an effort to be well designed and infuse their brand with a little more slickness while trying to elevate the status of their icon. I won't lie, I do not hate the above gentleman's swag -- I'm actually thinking, "Not bad", and nodding.

New Logo and Identity for Staples "The Loop" product catalog cover. New Logo and Identity for Staples TRU RED logo.

As part of the reboot, Staples is introducing its own brand of select products, TRU RED, and, once more, they are not bad. The website presenting the products is fairly ambitious and the branding on the products looks pretty convincing. New Logo and Identity for Staples TRU RED products. New Logo and Identity for Staples 2019 Sales Conference. (Source) New Logo and Identity for Staples 2019 Sales Conference. (Source) New Logo and Identity for Staples 2019 Sales Conference. (Source) New Logo and Identity for Staples 2019 Sales Conference. (Source) New Logo and Identity for Staples 2019 Sales Conference. (Source)

The 2019 Sales Conference apparently was a blast -- check the #worklifesolutions tag on Instagram and LinkedIn -- and it gave Staples plenty of opportunity to show off they new brand and products, which, yet again, didn't look bad at all. I guess by now you can deduct that I was expecting this to all look bad -- I should have just titled this review "Not bad". I'm pleasantly surprised how well things look. It's all, like, one round shy of being really good but it's definitely not bombing -- for the most part. The video below is a reminder that large corporations have a really bizarre understanding of what "cool" is.

Logo reveal video at the 2019 Sales Conference. Corporations just can't help themselves, can they?

Nonetheless, and one instance aside, this is a fairly decent update and one that was needed -- we may all have nostalgia for the old logo but if you walk into any Staples everything looks like nostalgia. Old and out of date. This will help infuse their brand, and likely their stores, with a relatively fresh coat of paint. As with the Best Buy redesign, I question how effective it is to redesign with so many stores having a sign outside that will take years and thousands of dollars to replace. Still, with Staples placing more emphasis on its B2B operation, the redesign will have its biggest impact there.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/W2q-BQkWFG8/new_logo_and_identity_for_staples.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_staples.php Tue, 02 Apr 2019 04:46:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_staples.php
Categories: News

Announced: APRIL FOOLS -- ToteCon 2019: Tickets now Available

Tue, 04/02/2019 - 12:50
Update: Probably not to too many's surprise this was an April Fools. For anyone that "registered", the official reveal was after completing the registration process (without paying) at this page. Credit where credit is due: The idea for this April Fools joke is courtesy of “Early-bird ends June 28”  Tickets now Available

Update: Probably not to too many's surprise this was an April Fools. For anyone that "registered", the official reveal was after completing the registration process (without paying) at this page.

Credit where credit is due: The idea for this April Fools joke is courtesy of our friend Tom Cox. He suggested it at First Round in Atlanta where he was one of the speakers. We laughed then forgot about it. Last Monday, March 25, despite a hundred other things to do, was only when we decided to make the idea happen, coming up with the name, logo, speakers (who all agreed to participate), functioning website, and promo graphics. It has been about three years since we made a proper April Fools, so hopefully you enjoyed it.

-- -- -- -- 

We are excited to announce a new live event taking place on September 16, 2019, in New York: ToteCon, a one-day conference devoted to the ideation, design, and full-bleed rendering of tote bags for corporate and brand identity projects. 12 designers from around the world will share their best practices for designing effective and memorable tote bags.

Seating is limited to 605 at The Auditorium in The New School. Given the popularity of recent First Round events we do expect to sell out so get your tickets soon!

http://feedproxy.google.com/~r/ucllc/brandnew/~3/5Dxa8Q_E2bc/totecon_2019_tickets_now_available.php https://www.underconsideration.com/brandnew/archives/totecon_2019_tickets_now_available.php Mon, 01 Apr 2019 07:09:36 -0600 https://www.underconsideration.com/brandnew/archives/totecon_2019_tickets_now_available.php
Categories: News

Spotted: New Logo for Glendale, AZ, by Catapult Strategic Design

Mon, 04/01/2019 - 21:49
New Logo for Glendale, AZ, by Catapult Strategic Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ueEi3UENE7w/new_logo_for_glendale_az_by_catapult_strategic_design.php https://www.underconsideration.com/brandnew/archives/new_logo_for_glendale_az_by_catapult_strategic_design.php Mon, 01 Apr 2019 11:54:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_glendale_az_by_catapult_strategic_design.php
Categories: News

Spotted: New Logo for Decolar by Saffron and REF+

Mon, 04/01/2019 - 21:49
New Logo for Decolar by Saffron and REF+ Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hEQskOw_oMM/new_logo_for_decolar_by_saffron_and_ref.php https://www.underconsideration.com/brandnew/archives/new_logo_for_decolar_by_saffron_and_ref.php Mon, 01 Apr 2019 11:48:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_decolar_by_saffron_and_ref.php
Categories: News

Announced: ToteCon 2019: Tickets now Available

Mon, 04/01/2019 - 15:49
We are excited to announce a new live event taking place on September 16, 2019, in New York: ToteCon, a one-day conference devoted to the ideation, design, and full-bleed rendering of tote bags for corporate and brand identity projects. 12 designers from around the world “Early-bird ends June 28”  Tickets now Available

We are excited to announce a new live event taking place on September 16, 2019, in New York: ToteCon, a one-day conference devoted to the ideation, design, and full-bleed rendering of tote bags for corporate and brand identity projects. 12 designers from around the world will share their best practices for designing effective and memorable tote bags.

Seating is limited to 605 at The Auditorium in The New School. Given the popularity of recent First Round events we do expect to sell out so get your tickets soon!

http://feedproxy.google.com/~r/ucllc/brandnew/~3/5Dxa8Q_E2bc/totecon_2019_tickets_now_available.php https://www.underconsideration.com/brandnew/archives/totecon_2019_tickets_now_available.php Mon, 01 Apr 2019 07:09:36 -0600 https://www.underconsideration.com/brandnew/archives/totecon_2019_tickets_now_available.php
Categories: News

Linked: Winter is Coming to MLB

Mon, 04/01/2019 - 15:49
Forever Collectibles has a new range of licensed Game of Thrones bobbleheads customized for each MLB team. Winter is Coming to MLB Visit Link Forever Collectibles has a new range of licensed Game of Thrones bobbleheads customized for each MLB team. http://feedproxy.google.com/~r/ucllc/brandnew/~3/DvGU3CyZBME/winter_is_coming_to_mlb.php https://www.underconsideration.com/brandnew/archives/winter_is_coming_to_mlb.php Mon, 01 Apr 2019 06:12:30 -0600 https://www.underconsideration.com/brandnew/archives/winter_is_coming_to_mlb.php
Categories: News

Noted: New Country Brand for Paraguay by Alejandro Rebull

Mon, 04/01/2019 - 15:49
"Paraguay is a country of remarkable contrasts: it's rustic and sophisticated; it's extremely poor and obscenely wealthy; it boasts exotic natural reserves and massive human-made dams; it is a place where horses and carts pull up alongside Mercedes-Benz vehicles, artisans' workshops abut glitzy shopping centers, “Watered-down” New Country Brand for Paraguay by Alejandro Rebull

"Paraguay is a country of remarkable contrasts: it's rustic and sophisticated; it's extremely poor and obscenely wealthy; it boasts exotic natural reserves and massive human-made dams; it is a place where horses and carts pull up alongside Mercedes-Benz vehicles, artisans' workshops abut glitzy shopping centers, and Jesuit ruins in rural villages lie just a few kilometers from sophisticated colonial towns. The steamy subtropical Atlantic Forest of the east is a stark contrast to the dry, spiny wilderness of the Chaco, the location of the isolated Mennonite colonies." (Lonely Planet)

Note: This is a "country brand", it's not tourism, it's to represent the country as a whole.

Design by
Alejandro Rebull (Asuncion, Paraguay)

Related links
Contest home page
2017 Brand New Review

Images (opinion after)

New Country Brand for Paraguay by Alejandro Rebull Logo. New Country Brand for Paraguay by Alejandro Rebull "Paraguay is Y". New Country Brand for Paraguay by Alejandro Rebull Different etymologies of what Paraguay means, all revolving around "Y", which means water in Guarani. New Country Brand for Paraguay by Alejandro Rebull Logo development, based on the shape of Paraguay on the map. New Country Brand for Paraguay by Alejandro Rebull New Country Brand for Paraguay by Alejandro Rebull Logo variations. New Country Brand for Paraguay by Alejandro Rebull Colors. New Country Brand for Paraguay by Alejandro Rebull Pencils. New Country Brand for Paraguay by Alejandro Rebull Livery. New Country Brand for Paraguay by Alejandro Rebull How it compares to other South and Central America country brands. Logo presentation (in Spanish).

Opinion
I really disliked the old logo, not so much the icon, which was generic and fine, but the wordmark which had a horrible geometric approach. Despite my personal distaste for it, it was peculiar enough that I do think it could have lasted for a long time and I’m really surprised they are giving up on it so quickly. The new logo has an interesting concept in using a “Y” as the representation for the country: It means water in Guarani, one of the official languages of Paraguay, and since the country’s name ends in that letter, it also has a certain mnemonic effect. The problem is the execution, with a rather awkward holding shape and not a very elegant “y” counter shape. It’s simple, I’ll give it that, but it’s not entirely pleasant to look at. The wordmark, which I’m guessing is a font — that I wouldn’t buy — has that annoying effect of half round half angled parts. The applications, which is understandable they are not fully fledged yet, are not very inspiring nor givers of hope that this could eventually be a good identity. The most interesting part about this project is the comparison to other country brands in South and Central America — they are, um, colorful. Oh, and yeah, this was a contest so… indignity and all that.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/zzSCcwTAB8s/new_country_brand_for_paraguay_by_alejandro_rebull.php https://www.underconsideration.com/brandnew/archives/new_country_brand_for_paraguay_by_alejandro_rebull.php Mon, 01 Apr 2019 05:59:29 -0600 https://www.underconsideration.com/brandnew/archives/new_country_brand_for_paraguay_by_alejandro_rebull.php
Categories: News

Reviewed: New Logo and Identity for Röhsska by Aoki

Mon, 04/01/2019 - 12:49
Established in 1916, Röhsska is a museum in Gothenburg, Sweden, dedicated to historic and contemporary design and craft. Its collection of 50,000 artifacts covers glass, ceramics, textiles, ribbons, fashion, furniture, and products, primarily from Sweden but also from other parts of Europe, Japan, and China. “Öh nö they didn’t” New Logo and Identity for Röhsska by Aoki

Established in 1916, Röhsska is a museum in Gothenburg, Sweden, dedicated to historic and contemporary design and craft. Its collection of 50,000 artifacts covers glass, ceramics, textiles, ribbons, fashion, furniture, and products, primarily from Sweden but also from other parts of Europe, Japan, and China. After two years of being closed for restructuring and renovations, Röhsska reopened in February and introduced a new identity designed by local firm Aoki.

When Aoki started work on the new identity, we wanted to challenge the picture of what good design is and who is entitled to interpretation preference. Our client wanted to keep the old symbol for the museum, namely the Ö. Aoki saw a problem with having taken too much space and thereby competing out the very name Röhsska.Aoki project page New Logo and Identity for Röhsska by Aoki Icon. For decades, Ö: has been a symbol of the Röhsska Museum which many people recognize. In the new graphic concept, Ö: pushes the boundaries and takes place in their time. […] The letter is pressed together and stretched depending on how much space is available. It defies the calculated harmony and proportions of the golden ratio, while being related to a strict framework. In other words: Ö: It relates to the golden section in the same way that design relates to its complex and changing environment.Röhsska brand page (Google-translated) New Logo and Identity for Röhsska by Aoki Icon variations. Previously, Ö: et has played a central role as a logo for the museum and has taken a large place in the graphic profile. It is a strong graphic symbol that has now been clarified with a new word picture - Röhsska - which is designed on the basis of the Ö's forms and a payoff that blows away any conceivable doubts about what activities it is: Museum of Design and Craft. The point is so clear that even the one who does not know the museum before will understand what activity it is about.Röhsska brand page (Google-translated) New Logo and Identity for Röhsska by Aoki Wordmark. New Logo and Identity for Röhsska by Aoki One of many icon and wordmark compositions.

I'm not sure when the "Ö" icon was first introduced but it's quite bold for the museum to have gone any number of years with just the icon and no wordmark. And not just any icon but one that is extremely minimal. It's even bolder for the museum to do what it's doing now, which is squeezing and stretching the icon in extreme ways and given that the icon is made of three circles, some of the resulting ellipses can be downright ugly, especially in the "O" part as its thickness changes at each axis. Yet, the concept is interesting and daring and, when paired with the new straight-faced wordmark, it becomes more viable with the support of something that spells out the name of the organization. The addition of "Museum of Design and Craft" then makes it clearer that the deformation is playfully on purpose.

New Logo and Identity for Röhsska by Aoki Identity elements. When choosing colors, Aoki has been inspired by the museum's old invitation card from the 50s and 60s, where the color of the paper has changed differently over time. For many years, the invitation cards looked the same, but over time, the original colors have got different shades. In the same way, the Röhsska Museum is constantly changing when history and contemporary are linked together.Röhsska brand page (Google-translated) New Logo and Identity for Röhsska by Aoki Color palette. New Logo and Identity for Röhsska by Aoki Old museum invitations whose color has shifted over the years, serving as inspiration for the color palette.

I love the inspiration for the color palette which is a great nod to the aging nature of museum artifacts, while aptly avoiding trendy colors.

Identity introduction. New Logo and Identity for Röhsska by Aoki Business cards. New Logo and Identity for Röhsska by Aoki Letterhead. New Logo and Identity for Röhsska by Aoki Tote.

In application, the identity uses a visible grid to organize information and help clarify the borders within which the icon contorts. In digital renders as above, it looks great, but once the realities of trimming, bleeds, and shifting on press occur, it might yield some unfortunate results as the icon gets cropped on the outer edges.

New Logo and Identity for Röhsska by Aoki Icon set. New Logo and Identity for Röhsska by Aoki Wayfinding. New Logo and Identity for Röhsska by Aoki New Logo and Identity for Röhsska by Aoki Banners.

Overall, I find this to be a great graphic exercise and very appropriate for a European design/craft museum -- I don't think many other museums could pull off something like this. I'm not sure if the message of "Design is for everyone" comes across through the identity but I do feel like, in a way, it does challenge the preconceptions of what good design or art is by presenting it through a relatively uncomfortable identity that may have some people be all like : O

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Bmvzc1DW0tk/new_logo_and_identity_for_rohsska_by_aoki.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rohsska_by_aoki.php Mon, 01 Apr 2019 04:43:58 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rohsska_by_aoki.php
Categories: News

Spotted: New Logo and Identity for Promax by loyalkaspar

Fri, 03/29/2019 - 20:44
New Logo and Identity for Promax by loyalkaspar Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NTcaa1un5io/new_logo_and_identity_for_promax_by_loyalkaspar.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_promax_by_loyalkaspar.php Fri, 29 Mar 2019 11:52:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_promax_by_loyalkaspar.php
Categories: News

Linked: University of Houtucky

Fri, 03/29/2019 - 14:43
The upcoming NCAA basketball tournament match between University of Kentucky and University of Houston has increased awareness of how similar their logos are. University of Houtucky Visit Link The upcoming NCAA basketball tournament match between University of Kentucky and University of Houston has increased awareness of how similar their logos are. http://feedproxy.google.com/~r/ucllc/brandnew/~3/KjgEMXaacTc/university_of_houtucky.php https://www.underconsideration.com/brandnew/archives/university_of_houtucky.php Fri, 29 Mar 2019 05:59:05 -0600 https://www.underconsideration.com/brandnew/archives/university_of_houtucky.php
Categories: News

Noted: New Logo and Identity for Facebook Confetti by Ueno

Fri, 03/29/2019 - 14:43
(Launched 2019) Confetti is a new live trivia game that happens on Facebook Watch, Monday through Friday evenings. The show has a host and fairly modest production values. I'm sure there is more to it but there is no real "about us" page for it. “Pop Quiz” New Logo and Identity for Facebook Confetti by Ueno

(Launched 2019) Confetti is a new live trivia game that happens on Facebook Watch, Monday through Friday evenings. The show has a host and fairly modest production values. I'm sure there is more to it but there is no real "about us" page for it.

Design by
Ueno (San Francisco, CA, office)

Related links
N/A

Relevant quote
Facebook asked Ueno to create the brand identity and visual system from the ground up. The visual system would ultimately drive this new social experience. The branding influenced the production design of the set, motion for the background of the show and the overall tone for the live in-game experience.

Our biggest challenge was to create a brand that worked for both product UI and conveyed a live-action TV production quality. That is difficult. We determined the brand system had to work for interfaces but also be able to be opened up and filled with energy in production. We created a system of color gel lighting as the live on-set art direction to further enhance the theme of ‘primetime’ and a system of neon tubing for the environmental set design that shifted color in real time.

Facebook’s goal was to differentiate Confetti by creating a higher production value, a cooler host, and a more exciting experience. Ueno created a brand mark that literally felt electric and a visual language that felt fun and dynamic. The wordmark was created as a contemporary take on neon tubing. We wanted it to convey motion and pace, keeping the page alive to suggest movement even when it is static.

Because the game-show schedule was set to take place at 6:30pm each weeknight, it needed to feel fresh, electric and evoke a sense of ‘primetime’ and also needed to be able to work in day mode once the brand took off. Working closely with their internal team, Ueno created the foundation for the product UI, which included the launch screen, countdown timer, and key game play screens and interactions.

Images (opinion after)

New Logo and Identity for Facebook Confetti by Ueno New Logo and Identity for Facebook Confetti by Ueno New Logo and Identity for Facebook Confetti by Ueno Logo color variations. Your browser does not support the video tag. Logo animation. New Logo and Identity for Facebook Confetti by Ueno Guidelines. New Logo and Identity for Facebook Confetti by Ueno The game on mobile.

Opinion
Visualizing the logo in my head without the neon glow effect, it’s a rather nice custom wordmark, especially that “C” and “O”. Normally I would say the neon glow effect is unnecessary but in this case it makes perfect sense as something that’s halfway between Candy Crush and traditional trivia, so the extra eye candy is perfect for the medium. The digital confetti that accompanies the logo is kind of cool too, with metallic glittery shapes (instead of just strings of paper or dots). The blue and rosy color palette also works well and, yeah, overall I think this is way better than it needed to be.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/H2IldfHUabA/new_logo_and_identity_for_facebook_confetti_by_ueno.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_facebook_confetti_by_ueno.php Fri, 29 Mar 2019 05:38:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_facebook_confetti_by_ueno.php
Categories: News

Reviewed: Friday Likes 281: From Bang Bang, Vanderbrand, and Radical Co-operative

Fri, 03/29/2019 - 11:43
A relatively minimalist mix of projects this week, with work from Montréal, Toronto, and Los Angeles. “From Bang Bang, Vanderbrand, and Radical Co-operative” Friday Likes 281

A relatively minimalist mix of projects this week, with work from Montréal, Toronto, and Los Angeles.

Haussmann Park by Bang Bang Haussmann Park by Bang Bang

Disclaimer: I'm a couple of years late on this one, as the name of the company has changed and I also just noticed the 2017 "Published on" date on the Behance project. Haussmann Park (now Youville Haussmann Park) is an event and brand experience consulting business in Montréal, Québec. Their identity, designed by local firm Bang Bang, is a little odd to be honest, with a strange emphasis on the "A" -- striked out in the logo and highlighted in the envelopes -- but it has a boldness and energy that is hard to replicate. The color palette is completely unexpected with colors that don't typically go together but the large typography makes the combinations more interesting than jarring. I do wish they had taken photos in a studio and not by the window during Summer solstice. See full project

The Winslow by Vanderbrand The Winslow by Vanderbrand

The Winslow is a luxury residential building in the upscale Lawrence Park neighborhood of Toronto, Ontario, and its identity, designed by local firm Vanderbrand, easily reflects that. An elegant and thin low-contrast sans serif, in gold, accents every application, most of them in a deep green while a slick "W" monogram makes special appearances. There is really not that much going on but it's all so finely done that all the materials feel rich. The logo on the lobby on top of what look like white dragon scales is worth the multi-thousand monthly maintenance fee that living in this building probably requires. See full project

Big Softee by Radical Co-operative Big Softee by Radical Co-operative

Big Softee is a new soft-serve ice cream shop in Monterey Park, CA, whose owners were born in Hong Kong (hence the use of Cantonese --correct me if I'm wrong please -- in the name). The identity, designed by Los Angeles, CA-based Radical Co-operative features a charming script wordmark with a 1950s innocent vibe and an anthropomorphized ice cream cone that steals the show in its application as a custom spoon. And as lapel pins. And as napkins. It's kind of dumb but it's awesome. Looking through Big Softee's Instagram account it's amazing how well this identity plays out as a jolt of fun visuals and delicious product, perfectly branded. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/wlfDJe7wTsE/friday_likes_281.php https://www.underconsideration.com/brandnew/archives/friday_likes_281.php Fri, 29 Mar 2019 05:11:23 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_281.php
Categories: News

Spotted: New Logo and Identity for Awaze by FOUR Agency

Thu, 03/28/2019 - 20:43
New Logo and Identity for Awaze by FOUR Agency Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hKdoNQNN5uE/new_logo_and_identity_for_awaze_by_four_agency.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_awaze_by_four_agency.php Thu, 28 Mar 2019 13:14:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_awaze_by_four_agency.php
Categories: News

Spotted: New Logo for Manischewitz

Thu, 03/28/2019 - 20:43
New Logo for Manischewitz Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/MVop66Rvx2g/new_logo_for_manischewitz.php https://www.underconsideration.com/brandnew/archives/new_logo_for_manischewitz.php Thu, 28 Mar 2019 13:10:33 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_manischewitz.php
Categories: News

Linked: Too Metal

Thu, 03/28/2019 - 14:43
The blog, Metal Sucks, has a hilarious weekly contest called "Completely Unreadable Band Logo of the Week" where readers win stuff for deciphering death metal logos. Too Metal Visit Link The blog, Metal Sucks, has a hilarious weekly contest called "Completely Unreadable Band Logo of the Week" where readers win stuff for deciphering death metal logos. http://feedproxy.google.com/~r/ucllc/brandnew/~3/1XprmHmTddA/too_metal.php https://www.underconsideration.com/brandnew/archives/too_metal.php Thu, 28 Mar 2019 06:15:44 -0600 https://www.underconsideration.com/brandnew/archives/too_metal.php
Categories: News

Noted: New Logo for Crossover Health by Wolff Olins

Thu, 03/28/2019 - 14:43
(Est. 2010) "Crossover Health is creating the next-generation primary health system in partnership with the nation's most innovative employers. Crossover provides an end-to-end care delivery model for health activist employers, integrating disconnected health and wellness benefits with tech-enabled, outcomes-based primary care services through onsite, nearsite, “Switch On, Switch Off” New Logo for Crossover Health by Wolff Olins

(Est. 2010) "Crossover Health is creating the next-generation primary health system in partnership with the nation's most innovative employers. Crossover provides an end-to-end care delivery model for health activist employers, integrating disconnected health and wellness benefits with tech-enabled, outcomes-based primary care services through onsite, nearsite, and virtual care delivery channels. This approach lowers healthcare costs while improving quality and delivering an unrivaled patient experience as demonstrated by industry-leading net promoter, engagement, and patient satisfaction scores. Crossover is proud to be based in San Clemente, CA, home to some of the best surf breaks on the west coast." (The short of it: Crossover Health designs and delivers membership based primary health and secondary care services to self insured employers like Apple, Facebook, and Comcast.)

Design by
Wolff Olins

Related links
N/A

Images (opinion after)

New Logo for Crossover Health by Wolff Olins Logo. Your browser does not support the video tag. Icon animation. New Logo for Crossover Health by Wolff Olins Icon variations. New Logo for Crossover Health by Wolff Olins New Logo for Crossover Health by Wolff Olins Patterns. Brand introduction video.

Opinion
The old logo was alright. It had a decent icon that looked ambiguously and ominously healthcare-ish and an okay wordmark, although I’m not sure what happened to the “e” or why it happened. Given that Crossover Health provides the on-site health clinics for Apple and Facebook, a digital “button” icon seems apt as a way to indicate the kind of tech-forward clients the company would like to work with and also as a metaphor for “turning on” healthcare. Looking at the logo, though, without knowing what they did, my last guess would be healthcare but being a B2B brand, it’s not a big problem. I also wonder how ownable the digital button graphic is, since it’s so pervasive in our mobile-led lives? The wordmark, next to the slightly oversize button, is fine. There are patterns and the patterns are spread out on the website but I’m not sure what other purpose they serve and they are also a little random. Cool-looking but random. Then there is the animation that explains what Crossover is and it’s in a whole other style, which is a really nice style, but doesn’t happen anywhere else. I do like how they treat the icon in the animation and the sounds associated with it. Overall, this is somewhat creatively ambitious for the sector and makes Crossover look more accessible to more companies. And I gotta admit, I really enjoyed pressing the big button on their website.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Al_4HGCwCQg/new_logo_for_crossover_health_by_wolff_olins.php https://www.underconsideration.com/brandnew/archives/new_logo_for_crossover_health_by_wolff_olins.php Thu, 28 Mar 2019 05:48:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_crossover_health_by_wolff_olins.php
Categories: News

Reviewed: New Logo and Identity for National Open Youth Orchestra by Fiasco Design

Thu, 03/28/2019 - 11:43
Established in 2018, National Open Youth Orchestra (NOYO) is the world's first disabled-led youth orchestra that promotes musical excellence by empowering disabled and non-disabled musicians aged 11 to 25 to train and perform together. Based in Bristol, UK, NOYO is an initiative of Open Up “Graphic Fountain of Youth” New Logo and Identity for National Open Youth Orchestra by Fiasco Design

Established in 2018, National Open Youth Orchestra (NOYO) is the world's first disabled-led youth orchestra that promotes musical excellence by empowering disabled and non-disabled musicians aged 11 to 25 to train and perform together. Based in Bristol, UK, NOYO is an initiative of Open Up Music, a charity founded in 2007 with the mission to make orchestras accessible to young disabled people. The NOYO ensemble is currently training and practicing with first performances scheduled for 2020. Recently, the organization introduced a new identity designed by Bristol-based Fiasco Design.

We worked in collaboration with the team at NOYO to create a system that allows their members to compose bespoke icons, that in turn feed into on and offline applications, putting the young people at the heart of the organisation's branding.

We devised a grid system along with a number of coloured, cut-out shapes. During a series of workshops the young people were asked to place the shapes into the grid in any arrangement they wished. The results were then photographed and digitised to create a suite of unique icons.Fiasco Design project page New Logo and Identity for National Open Youth Orchestra by Fiasco Design Translucent shapes and grid to make compositions. Your browser does not support the video tag. Kids making the compositions. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Some of the original compositions. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Icon variations. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Logo.

The old logo had the right idea -- even though it took me a few glances to understand what that idea was -- by aligning all the "O"s into a column but that left the rest of the alignment in major disarray. With some kerning (or easier yet, a monospace font) this could have been resolved into a more decent wordmark. Still, it looked too serious and stuffy. Even without the explanation and backstory, the new logo instantly feels more youthful and joyful and the icons -- even if undecipherable or seemingly random -- do pay off with the words "Open" and "Youth" in the name. Once you know the backstory, this is pretty great, heartwarming, and difficult to dislike (not that there is much to dislike). The individual icon compositions are different levels of interesting and not interesting but as a collection they convey rhythm, collaboration, and uniqueness. The simple wordmark is a good, elegant complement.

These bespoke icons are then combined with an accessible, easy-to-read font - designed for people with learning disabilities, and a vibrant colour palette to create an expressive, playful visual identity that reflects the organisations creative side.Fiasco Design project page New Logo and Identity for National Open Youth Orchestra by Fiasco Design Guidelines. New Logo and Identity for National Open Youth Orchestra by Fiasco Design New Logo and Identity for National Open Youth Orchestra by Fiasco Design Business cards. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Notebooks.

The icons work fine on the logo but they are much better when used large and cropped as the main application visuals with the light wordmark on its own as the more serious endorsement signature. The secondary font, Fontsmith's FS Me, works well in combination with the two main elements. I like how they managed to go with a multi-color approach yet it doesn't feel trendy or annoying.

New Logo and Identity for National Open Youth Orchestra by Fiasco Design Posters. New Logo and Identity for National Open Youth Orchestra by Fiasco Design New Logo and Identity for National Open Youth Orchestra by Fiasco Design New Logo and Identity for National Open Youth Orchestra by Fiasco Design Ads. New Logo and Identity for National Open Youth Orchestra by Fiasco Design Tote.

Overall, this is a thoughtful approach that helps support the organization's empowerment mission by giving the kids the opportunity to shape how it presents itself, all while being visually enthusiastic and energetic.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/C9t8Ff25EgA/new_logo_and_identity_for_national_open_youth_orchestra_by_fiasco_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_national_open_youth_orchestra_by_fiasco_design.php Thu, 28 Mar 2019 04:57:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_national_open_youth_orchestra_by_fiasco_design.php
Categories: News

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