Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community.



Brand new

Subscribe to Brand new feed
Updated: 2 hours 46 min ago

Noted: New Logo for City of Newcastle by Headjam and In-house

Thu, 02/28/2019 - 16:46
"City of Newcastle is a local government authority in NSW, Australia. Council employs over 900 staff helping residents and visitors live, work and play in Newcastle. Newcastle has six beaches, two ocean baths, five inland pools, 630km of footpaths, 350 parks and fields, 118 playgrounds, “Ripples Believe It or Not!” New Logo for City of Newcastle by Headjam and In-house

"City of Newcastle is a local government authority in NSW, Australia. Council employs over 900 staff helping residents and visitors live, work and play in Newcastle. Newcastle has six beaches, two ocean baths, five inland pools, 630km of footpaths, 350 parks and fields, 118 playgrounds, 634 buildings and structures, 798.5km of roads and plenty more. Council also manages Newcastle Art Gallery, Newcastle Museum, Civic Theatre and nine branch libraries. The council is responsible for looking after public facilities and providing community services."

Design by
In-house
Headjam (Newcastle, Australia)

Related links
City of Newcastle news page

Relevant quote
As a progressive, dynamic and rapidly changing City, it was important that our logo complements Newcastle’s transformation from a regional town into a smart, liveable and sustainable global city.

The logo is a stylised ‘N’ with a ripple effect that represents water, as a strong symbol and shared connection across our coastal city. The vibrant palette captures the beauty of Newcastle’s natural environment and represents the city’s bright outlook.

Images (opinion after)

Your browser does not support the video tag. Logo introduction. New Logo for City of Newcastle by Headjam and In-house Logo. New Logo for City of Newcastle by Headjam and In-house Facility logos.

Opinion
The old logo was extra busy with the arches graphic and the wave graphic and the high-contrast serif. I don’t really know anything about the City of Newcastle but based on the new logo I would think it has something to do with water and technology — it’s a coastal city, so that part is on point and the release says it’s a “progressive, dynamic and rapidly changing” city so we’ll assume that is correct. The ripple effect in the “N” is nicely executed with the pieces getting smaller as they expand and their connecting elements narrowing down as well. I think the gradients could have been a little more exaggerated instead of being contained to just the connective parts. But the overall effect, especially when seeing the logo small, is fairly pleasing. The wordmark is fine… perhaps in black it’s a little too stark but it’s well sized in relationship to the monogram. There is not a whole lot more on this one but I thought the new “N” monogram was interesting enough to merit a post.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/aVh1gV7OZl4/new_logo_for_city_of_newcastle_by_headjam_and_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_city_of_newcastle_by_headjam_and_in_house.php Thu, 28 Feb 2019 05:57:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_city_of_newcastle_by_headjam_and_in_house.php
Categories: News

Reviewed: New Logo and Packaging for Dr. Kellyann by Lobster Phone

Thu, 02/28/2019 - 13:46
Doctor Kellyann Petrucci is a board-certified naturopathic physician and nutritionist with a Master of Science degree and a certification in biological medicine at the Paracelsus Klinik in Switzerland, which has led her to become a lifestyle and innovative health care expert, author of various books, “Bad to the Bone… Broth” New Logo and Packaging for Dr. Kellyann by Lobster Phone

Doctor Kellyann Petrucci is a board-certified naturopathic physician and nutritionist with a Master of Science degree and a certification in biological medicine at the Paracelsus Klinik in Switzerland, which has led her to become a lifestyle and innovative health care expert, author of various books, and media personality appearing on numerous national TV shows. She is best known for championing bone broth as a source for fixing much of what ails us. While she has had products on the market for some time, this year a full line-up of Dr. Kellyann-branded products will be rolled out across CVS pharmacies (9,800 locations) with a new identity and packaging designed by San Francisco, CA-based Lobster Phone.

Dr. Kellyann's signature had been used to communicate approval, but it could easily be confused for a celebrity endorsement, and carried a lightness that made it feel too delicate. We wanted to maintain the brand's friendliness, but also give it the ability to scale - providing strength and flexibility, with the credibility of a doctor's stamp. And so we did just that, turned the brand's logo into a seal of approval. The word mark has a boldness and weight that feels distinct, but a subtle softness to each letterform that feels approachable. An official stamp version of the logo that says 'DKA simple solutions for healthy living' allows for additional flexibility across interfaces and package sizes, while still clearly stating the brand's mission and purpose. The underline makes it abundantly clear - this stamp carries a guarantee of ingredients, flavor and credibility.Lobster Phone provided text New Logo and Packaging for Dr. Kellyann by Lobster Phone Logo. New Logo and Packaging for Dr. Kellyann by Lobster Phone Logo on healthy-looking things.

The old logo made sense as a way to build a personal brand based on recognition with a picture of Kellyann enclosed in a thin-stroke circle that matched the thickness of the wordmark. Not an amazing logo by any means, but undoubtedly effective. The new logo works on the assumption that the consumer will know who Dr. Kellyann is and, if they don't, it's okay too as the logo has a fairly confident vibe to it. I may be gullible but there is something convincing about the underline under "dr." -- it's, like, well she is emphatically a doctor. Execution-wise, I'm not sure the all-lowercase approach was right but I also get that it makes it more friendly and accessible and the font choice is nice. I would have extended the "y" to align at the bottom of the underline.

New Logo and Packaging for Dr. Kellyann by Lobster Phone Seal, before and after. New Logo and Packaging for Dr. Kellyann by Lobster Phone Seal.

The old seal was flimsy, with a very thin signature, an awkward angle, and a poor lock-up of the elements. The new "dka" seal is much better designed and nicely executed. I do wonder if "dka" is a proper shorthand for the full "dr. kellyann" -- it's a bit forced. But it's being put to good use on her Instagram account so it's bound to become associated with her brand.

New Logo and Packaging for Dr. Kellyann by Lobster Phone Packaging, before and after.

The old packaging was not good; it wasn't awful but it was definitely something I would skip from looking at on the shelf, whereas the new one would definitely catch my attention -- especially when it comes to bone broth where most brands simply look like regular broth.

With food packaging, you generally see one of two things: either a photograph, or an illustration. This product line is not going to be plated, but it will taste delicious - we needed something new, something category-defining. We were inspired by beauty brands; Dr. Kellyann is an advocate for beauty being about how you feel, and we always design to draw out certain emotions. So in this instance, we needed graphics that somehow communicate that its contents taste delicious, and make you feel beautiful.Lobster Phone provided text New Logo and Packaging for Dr. Kellyann by Lobster Phone New packaging line-up. Flavor has never been represented like this before. While we maintained an illustrative quality, we played with geometry and art for a more abstract presentation. For the broth, the shapes appear as translucent cups holding liquid; bolder colors and fuller forms give it weight, as protein can be used for bulking, while still feeling playful and subtly feminine. The colors and shapes directly reflect the flavor and contents, with a pattern-based system that can be flexible for any product they may release in the future. The system is iconic, scalable, and most importantly, fun - moving Dr. Kellyann's brand into a broader market without losing its authentic roots.Lobster Phone provided text New Logo and Packaging for Dr. Kellyann by Lobster Phone Flavor illustrations. New Logo and Packaging for Dr. Kellyann by Lobster Phone Packaging sorted by flavors.

The strong white band running vertically in the different containers is a great way to tie all the products together and creates a strong point of differentiation. Occupying so much of the packaging, it's clear that they are betting on Dr. Kellyann's recognition -- but, again, if no one knows who she is, the packaging literally reads as being doctor-approved and that may be enough to get someone to give this a try. I like the abstraction aspect of the illustrations but I don't find them entirely appealing as a food ingredient. However, I do appreciate the comparison to beauty and cosmetic brands as these do have a scientific vibe to them. And, for the most part, they serve as a subtle texture to the big and bold typography on the packaging, which is nicely laid out and color-coded.

New Logo and Packaging for Dr. Kellyann by Lobster Phone Boxes in different flavors. New Logo and Packaging for Dr. Kellyann by Lobster Phone Broth packaging.

The one element that does irk me is the cup viewing cut-out... which is too literal in contrast with the rest of the illustrations. I would have preferred one of those amoeba shapes to serve as the window.

New Logo and Packaging for Dr. Kellyann by Lobster Phone Packets. New Logo and Packaging for Dr. Kellyann by Lobster Phone New Logo and Packaging for Dr. Kellyann by Lobster Phone Shakes. New Logo and Packaging for Dr. Kellyann by Lobster Phone Bars. New Logo and Packaging for Dr. Kellyann by Lobster Phone Bags and box.

Overall, this is a strong direction to introduce to the market, with a clear system across the various products, all anchored by the big use of the logo and an aesthetic that will look at home in a chain of pharmacies.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/kHEoK_J6y_I/new_logo_and_packaging_for_dr_kellyann_by_lobster_phone.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_dr_kellyann_by_lobster_phone.php Thu, 28 Feb 2019 04:43:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_dr_kellyann_by_lobster_phone.php
Categories: News

Spotted: New Logo for 10Bet by Rose Design

Wed, 02/27/2019 - 19:45
New Logo for 10Bet by Rose Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-PSiUBcLnzI/new_logo_for_10bet_by_rose_design.php https://www.underconsideration.com/brandnew/archives/new_logo_for_10bet_by_rose_design.php Wed, 27 Feb 2019 12:20:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_10bet_by_rose_design.php
Categories: News

Spotted: New Logo for World Surf League

Wed, 02/27/2019 - 19:45
New Logo for World Surf League Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/iXc1ccC7Nfg/new_logo_for_world_surf_league.php https://www.underconsideration.com/brandnew/archives/new_logo_for_world_surf_league.php Wed, 27 Feb 2019 12:12:43 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_world_surf_league.php
Categories: News

Linked: MLB @ 150

Wed, 02/27/2019 - 16:45
Major League Baseball recently introduced the logo/patch all teams will wear this season, it's 150th. SportsLogos takes a look at the league's past 50 years milestone logos. MLB @ 150 Visit Link Major League Baseball recently introduced the logo/patch all teams will wear this season, it's 150th. SportsLogos takes a look at the league's past 50 years milestone logos. http://feedproxy.google.com/~r/ucllc/brandnew/~3/1OC1G6TzEJo/mlb_150.php https://www.underconsideration.com/brandnew/archives/mlb_150.php Wed, 27 Feb 2019 08:24:25 -0600 https://www.underconsideration.com/brandnew/archives/mlb_150.php
Categories: News

Noted: New Logo and Identity for Wattpad

Wed, 02/27/2019 - 16:45
(Est. 2006) "Wattpad's vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to “Scribble Me This” New Logo and Identity for Wattpad

(Est. 2006) "Wattpad's vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 65 million people who spend over 22 billion minutes a month engaged in original stories. Tap by Wattpad, the company's second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Solutions offers a full suite of advertising products to help brands build deep engagement with Millennial and Gen Z consumers. The company is proudly based in Toronto, Canada."

Design by
N/A

Related links
Wattpad brand page

Relevant quote
Our new logo conveys forward motion and energy, with an organic hand-penned form, giving it a personal touch and a nod to the importance of our Wattpad community.

Wattpad always has and always will be orange. It sets us apart and helps us stand out in a crowd. Our new brand color, Hero Orange is energetic, punchy, and modern. It’s Wattpad orange, all grown up.

Drawing inspiration from the worlds our community creates within their stories on Wattpad, our illustrations are immersive, dimensional, and otherworldly.

Images (opinion after)

New Logo and Identity for Wattpad Before and after comparison. Your browser does not support the video tag. Before-to-after logo animation. New Logo and Identity for Wattpad Logo. New Logo and Identity for Wattpad Stacked version. New Logo and Identity for Wattpad Tagline. New Logo and Identity for Wattpad New Logo and Identity for Wattpad New Logo and Identity for Wattpad Monogram with illustrations. New Logo and Identity for Wattpad Photos with scribbles.

Opinion
The old logo was terrible, even if it had been for a late 1990s chat forum. No reputable company should have a logo like that. The new logo features an extra charming “W” monogram with a great deal of motion and friendly personality. I love the execution — it’s just right. The thickness of the stroke transitions so smoothly as the letter gets smaller towards the end and manages to look both like a “w” and a thick-marker scribble. The wordmark is alright — a little random but I do like how its thinness contrasts with the monogram and how it’s not a geometric sans. The “w” serves as a portal — more than a window — to accommodate the groovy illustrations that start inside it then spill unto the solid background color. It’s a great twist on the logo-as-window approach. The additional scribble graphics are fun and add a good variable element to the identity. Overall, I still have no idea what Wattpad is or does after writing all of this but I do know that the new logo makes me want to find out more whereas the old one was a hard pass.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/setFTsT_D1Y/new_logo_and_identity_for_wattpad.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_wattpad.php Wed, 27 Feb 2019 06:10:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_wattpad.php
Categories: News

Reviewed: New Logo and Identity for McKinsey by Wolff Olins

Wed, 02/27/2019 - 13:45
Established in 1926, McKinsey & Company is a global management consulting firm that works with organizations across the private, public, and social sectors to advice them on how perform their best. As has been reported over the years, some of their clients have also performed “High Contrast” New Logo and Identity for McKinsey by Wolff Olins

Established in 1926, McKinsey & Company is a global management consulting firm that works with organizations across the private, public, and social sectors to advice them on how perform their best. As has been reported over the years, some of their clients have also performed their worst, like Enron, and controversies surrounding their involvement with certain clients have been a recent concern. Nonetheless, McKinsey is a global powerhouse, with more than 28,000 employees across 129 cities in 65 countries working for high-profile clients and many of its employees have gone on to become C-suite executives for equally notable companies. This week, McKinsey introduced a new identity designed by Wolff Olins.

Our new identity has been designed to communicate a balance between old and new, heritage and modernity. Some things about our firm are changing enormously, and others - like our commitment to hiring and developing exceptional people - will always stay the same. We decided to embrace this inherent tension by making the idea of "high contrast" a guiding light for our new identity.

Our script mark has been refined and realigned. An evolution of our historic serif logo, redesigned with modern character to maximize our digital as well as physical presence.McKinsey brand microsite New Logo and Identity for McKinsey by Wolff Olins Logo.

The old logo was already decent, with a relatively different serif, nicely spaced, and with a solid ampersand. The new logo is an excellent evolution that adds personality and uniqueness through a custom serif with some lovely details: like the terminals of the "c" and "a", the slightly angled axis of the "e", and the subtle dip in the top part of the ampersand. Even the usually problematic bottom serifs are elegantly blended to make the kerning as good as possible. The alignment of the stacked words is a welcome break from centered or flush-left conventions and looks surprisingly good in that arrangement. The logo looks great big and small, which is a rare achievement for a serif wordmark but its well-modulated contrast allows it to shrink very well.

We have a new typeface that is unique to us, named Bower. Its letterforms are intentionally characterful and bold, helping our headlines cut through.McKinsey brand microsite Your browser does not support the video tag. Custom font, Bower.

The custom font, named after Marvin Bower, who helped define the structure and principles of McKinsey in the 1930s and 40s, is really nice and blends some of the current trends -- spikier serifs plus Windsor-esque serifs plus Chobani-esque charmers -- into a bold, crisp, and elegant solution. The best way to appreciate it is clicking through McKinsey's website.

Our new dynamic element, the 'Partnership Mark', has been crafted to symbolize the way we aspire to partner with clients: in dynamic, agile ways.McKinsey brand microsite Your browser does not support the video tag. Partnership mark animation.

At first, the "Partnership Mark" sounds kind of douche-y and is no different from a number of other connected-line patterns we've seen before but these are particularly well executed and nicely implemented throughout the identity in a way that complements all the other elements quite well. It's also interesting that they are using it as their social media avatar.

We are introducing a bold and recognizable imagery style, which uses contrast and intense focus to bring clarity and unique perspective to a topic.McKinsey brand microsite New Logo and Identity for McKinsey by Wolff Olins Photography approach.

Finally, a novel approach to grayscale photography that isn't the Spotify duotone. Adding a shimmer of blues and purples to the sides is a great way of establishing a house style that can make any number of images appear as if they came from the same source.

Your browser does not support the video tag. The identity system.

First, shit. That's an ambitious way of presenting an identity. As seen in the video and images below, a lot of care has actually gone into presenting this, which I think is a direct translation of how thoughtful the whole identity system is.

New Logo and Identity for McKinsey by Wolff Olins New Logo and Identity for McKinsey by Wolff Olins New Logo and Identity for McKinsey by Wolff Olins Layouts. New Logo and Identity for McKinsey by Wolff Olins Various applications. New Logo and Identity for McKinsey by Wolff Olins Magazines.

This is all a really fantastic take on the most corporate of corporate designs: everything looks elegant, sophisticated, and serious without settling for boring, safe, or repetitive. The identity elements are mixed and matched in slightly different ways but there is a clear relationship between all of them across all mediums.

New Logo and Identity for McKinsey by Wolff Olins New Logo and Identity for McKinsey by Wolff Olins New Logo and Identity for McKinsey by Wolff Olins New Logo and Identity for McKinsey by Wolff Olins How the design adapts from print to mobile. New Logo and Identity for McKinsey by Wolff Olins Social media. Your browser does not support the video tag. Fairly long introduction video but explains all the identity elements.

It may not be right or woke to fawn over a huge corporate job like this but I do think this is an exemplary case study of identity design at this level. This could have easily been unmemorable or lacking the ambition to implement a relatively complex system at the scale of this company. There is a strong sense of confidence (perhaps bordering on over-confidence) from McKinsey in this identity that supports their elite personality, which may be a turn-off for some but that's a job well done from both McKinsey and Wolff Olins.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Te2kwvPR500/new_logo_and_identity_for_mckinsey_by_wolff_olins.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mckinsey_by_wolff_olins.php Wed, 27 Feb 2019 04:41:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mckinsey_by_wolff_olins.php
Categories: News

Spotted: New Logo for Android One

Wed, 02/27/2019 - 13:45
New Logo for Android One Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VNgtK8HfUzM/new_logo_for_adroid_one.php https://www.underconsideration.com/brandnew/archives/new_logo_for_adroid_one.php Tue, 26 Feb 2019 12:34:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_adroid_one.php
Categories: News

Linked: Opening at Mozilla

Tue, 02/26/2019 - 19:45
Position: Brand Designer at Mozilla in San Francisco, CA. Opening at Mozilla Visit Link Position: Brand Designer at Mozilla in San Francisco, CA. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Auox2NTL3Yo/opening_at_mozilla.php https://www.underconsideration.com/brandnew/archives/opening_at_mozilla.php Tue, 26 Feb 2019 12:36:25 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_mozilla.php
Categories: News

Spotted: New Logo for Adroid One

Tue, 02/26/2019 - 19:45
New Logo for Adroid One Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VNgtK8HfUzM/new_logo_for_adroid_one.php https://www.underconsideration.com/brandnew/archives/new_logo_for_adroid_one.php Tue, 26 Feb 2019 12:34:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_adroid_one.php
Categories: News

Spotted: New Logo for Mercy for Animals by Chermayeff & Geismar & Haviv

Tue, 02/26/2019 - 19:45
New Logo for Mercy for Animals by Chermayeff & Geismar & Haviv Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/uNXxOCRz3pA/new_logo_for_mercy_for_animals_by_chermayeff_geismar_haviv.php https://www.underconsideration.com/brandnew/archives/new_logo_for_mercy_for_animals_by_chermayeff_geismar_haviv.php Tue, 26 Feb 2019 12:30:08 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_mercy_for_animals_by_chermayeff_geismar_haviv.php
Categories: News

Linked: Get Led

Tue, 02/26/2019 - 16:44
Get your name Led-Zeppelin-ized with their official logo generator (celebrating the band's 50th anniversary). Would have been more impressed if it generated ligatures like the band's logo. Get Led Visit Link Get your name Led-Zeppelin-ized with their official logo generator (celebrating the band's 50th anniversary). Would have been more impressed if it generated ligatures like the band's logo. http://feedproxy.google.com/~r/ucllc/brandnew/~3/zALSAELkXTA/get_led.php https://www.underconsideration.com/brandnew/archives/get_led.php Tue, 26 Feb 2019 05:44:05 -0600 https://www.underconsideration.com/brandnew/archives/get_led.php
Categories: News

Noted: New Logo and Font for It's More Fun in the Philippines by BBDO Guerrero

Tue, 02/26/2019 - 16:44
First used in 2012 and relaunched at the end of last year, It's More Fun in the Philippines! is a tourism campaign and brand from The Philippines' Department of Tourism, the executive department of the Philippine government responsible for the regulation of the Philippine tourism “Putting the Fun in Font” New Logo and Font for It's More Fun in the Philippines by BBDO Guerrero

First used in 2012 and relaunched at the end of last year, It's More Fun in the Philippines! is a tourism campaign and brand from The Philippines' Department of Tourism, the executive department of the Philippine government responsible for the regulation of the Philippine tourism industry and the promotion of the Philippines as a tourist destination.

Design by
BBDO Guerrero (Makati City, Philippines)

Related links
Esquire story

Images (opinion after)

New Logo and Font for It's More Fun in the Philippines by BBDO Guerrero Logo. Logo explanation. Custom font introduction. New Logo and Font for It's More Fun in the Philippines by BBDO Guerrero Font mixed with social media users' photos. Another take on the above.

Opinion
The campaign does not have the best design track record… this is their original logo, which evolved into a semi-decent sans serif variation (the Before logo) that, arguably, was less fun. The new logo goes back to being “fun” with an expressive, explosive weave icon that’s a little random but comes from a good place, as explained in the video. It’ just not a very attractive visual in icon form. Then there is the wordmark (and font)… which, like the icon, had very good intentions and the source images used to create it, as explained in the other video, were all great starting points but the final result is a very awkward set of letters that even though they all share stylistic features do not work well together in words. Perhaps it’s the tight letter-spacing used but there is something very unappealing about how the letters interact with each other. Long way of saying that the wordmark is not good. It also has nothing to do visually with the icon. The good thing is that I’m sure, in the end, IT IS more fun in the Philippines, regardless of this logo and font.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/t3GvvqlJk6w/new_logo_and_font_for_its_more_fun_in_the_philippines_by_bbdo_guerrero.php https://www.underconsideration.com/brandnew/archives/new_logo_and_font_for_its_more_fun_in_the_philippines_by_bbdo_guerrero.php Tue, 26 Feb 2019 05:26:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_font_for_its_more_fun_in_the_philippines_by_bbdo_guerrero.php
Categories: News

Reviewed: New Logo and Identity for The Knot by Pentagram

Tue, 02/26/2019 - 13:44
Established in 1996, The Knot is a wedding marketplace that provides planning tools, access to vendors, registry services, and oodles of articles for anyone looking to get married. And survive. As part of the publicly-traded XO Group, The Knot also produces a quarterly magazine, has “To Be or Knot To Be” New Logo and Identity for The Knot by Pentagram

Established in 1996, The Knot is a wedding marketplace that provides planning tools, access to vendors, registry services, and oodles of articles for anyone looking to get married. And survive. As part of the publicly-traded XO Group, The Knot also produces a quarterly magazine, has published a number of books, and offers a couple of mobile apps. This week, The Knot introduced a new identity designed by New York, NY-based Pentagram partner Abbott Miller.

The new identity centers around an energetic, informal signature rendered in a vibrant, passionate red. The new look will be implemented across The Knot's digital platforms and quarterly magazine, and launches this week in time for National Wedding Planning Day on March 1, kicking off wedding planning season.

With couples of all ages and cultural traditions planning weddings that express their own style, The Knot wanted to update its branding to appeal to a wider audience and be more contemporary. They wanted the new mark to be more informal, to convey The Knot's mission to support all couples and their weddings, regardless of style, culture, sexual orientation, scale or budget. The gestural spontaneity of the logo reflects a sense of celebration, personal expression, and ease of use. In its playfulness, it feels fresher and more modern.Pentagram project page New Logo and Identity for The Knot by Pentagram Logo. Your browser does not support the video tag. Logo animation.

The old logo was mostly fine, getting the job done in looking soft and cutesy but, between the light blue color and the lowercase approach, it looked too much like a baby-related brand more than one servicing grown-up couples. The new logo is a great evolution that keeps the quirks that made the old one recognizable -- in particular the "k" -- but stylized in a more sophisticated and contemporary execution with sharper edges and tighter curves. The letterforms are more confident and energetic with a new fun rhythm on the baseline that gives it a more unique look. The one letter I would question is the last "t", which seems too wide but other than that, I like the signature-meets-bezier-curves aesthetic.

Like the wordmark, the visual language has evolved to feel more inclusive. The previous identity featured a soft, pale blue (inspired by "something old, something new, something borrowed, something blue...") that is a traditional signifier of wedding-related imagery. The rebrand introduces a striking red that is assertive and passionate. The color is part of an expanded palette that opens the brand to more varied expressions across its different platforms.

A supporting vocabulary of graphic elements was derived from the loops and arcs of The Knot signature. The repertoire of forms isolates enlarged details of the wordmark―cropped strokes, ligatures and ascenders of letterforms―for use as background shapes or frames for photography, creating a cohesive experience across the brand. Primary typography is set in Tisa Sans Pro, a modern sans serif that sets off the handwritten wordmark.Pentagram project page New Logo and Identity for The Knot by Pentagram New Logo and Identity for The Knot by Pentagram Posters. New Logo and Identity for The Knot by Pentagram New Logo and Identity for The Knot by Pentagram Social media. New Logo and Identity for The Knot by Pentagram Magazine. New Logo and Identity for The Knot by Pentagram Tote.

Even though it's explained in detail there aren't much applications to see the loops and arcs taken from the logo in action. The social media graphics are the closest and they do show some potential in mixing and matching irregular shapes to make some interesting compositions of blocks of color and imagery. As cloying as they may be, I also like the heart posters (although the off-centeredness makes me want to scoot things to the left). Overall, this is a great redesign that really opens up the identity from the single-note approach of the old logo that was all softness and angels to something more colorful and bold shedding some of the stereotypes of the wedding industry.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dx6Lv7SJuQA/new_logo_and_identity_for_the_knot_by_pentagram.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_knot_by_pentagram.php Tue, 26 Feb 2019 04:33:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_knot_by_pentagram.php
Categories: News

Spotted: New Logo for Matas by LOOP Associates

Mon, 02/25/2019 - 19:43
New Logo for Matas by LOOP Associates Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/EesW4L6r35E/new_logo_for_matas_by_loop_associates.php https://www.underconsideration.com/brandnew/archives/new_logo_for_matas_by_loop_associates.php Mon, 25 Feb 2019 10:11:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_matas_by_loop_associates.php
Categories: News

Spotted: New Logo for Nashville SC

Mon, 02/25/2019 - 19:43
New Logo for Nashville SC Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NNgK8KfyERw/new_logo_for_nashville_sc.php https://www.underconsideration.com/brandnew/archives/new_logo_for_nashville_sc.php Mon, 25 Feb 2019 10:06:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_nashville_sc.php
Categories: News

Linked: Twitter Icon Origin Story

Mon, 02/25/2019 - 16:43
Designer Martin Grasser shares with Fast Company how the redesign of Twitter's bird icon came to be back in 2012. Twitter Icon Origin Story Visit Link Designer Martin Grasser shares with Fast Company how the redesign of Twitter's bird icon came to be back in 2012. http://feedproxy.google.com/~r/ucllc/brandnew/~3/C52dNEFvMb4/twitter_icon_origin_story.php https://www.underconsideration.com/brandnew/archives/twitter_icon_origin_story.php Mon, 25 Feb 2019 06:12:20 -0600 https://www.underconsideration.com/brandnew/archives/twitter_icon_origin_story.php
Categories: News

Noted: New Logo for Studio Brussels by Base

Mon, 02/25/2019 - 16:43
(Est. 1983) "Studio Brussel (often shortened StuBru) is a Dutch-speaking radio station in Belgium, owned by the VRT. The music played is considered more alternative than the other big radio stations, and is aimed mainly at a youth audience. The channel is an initiative of “Breaking the Ru” New Logo for Studio Brussels by Base

(Est. 1983) "Studio Brussel (often shortened StuBru) is a Dutch-speaking radio station in Belgium, owned by the VRT. The music played is considered more alternative than the other big radio stations, and is aimed mainly at a youth audience. The channel is an initiative of the Flemish Government and is financed principally by taxes." (Wikipedia)

Design by
Base

Related links
Base blog post

Relevant quote
Several main concepts drove the approach to the evolution of StuBru:
1/ Music first. Love for music is the shared drive of StuBru’s diverse audiences and activities.
2/ Mix it up. The eclectic mix of music genres allows StuBru to be both for music lovers and casual listeners. The idea of mixing is thus vital for StuBru’s identity.
3/ It's all about fun. StuBru is never too serious. Cheeky. Jokey. Self-deprecating. No taboos. Playing with music. StuBru teaches us about music in a way that is playful and smart, but never intellectually patronizing.
4/ Facilitating expression. An identity designed with the flexibility to allow those who define StuBru–hosts, homies, and the StuBru community–and allow them to take ownership of the brand and make it their own.
5/ A living font. StuBru is more than a radio. It is dynamic, a fact that is reflected in a shape-shifting font with typographic twists.

Images (opinion after)

New Logo for Studio Brussels by Base Logo. New Logo for Studio Brussels by Base Stacked version. New Logo for Studio Brussels by Base Logos. New Logo for Studio Brussels by Base Stuff. New Logo for Studio Brussels by Base Posters. New Logo for Studio Brussels by Base Ad. New Logo for Studio Brussels by Base Website. New Logo for Studio Brussels by Base Type effect on the website when you scroll.

Opinion
Perhaps not for a hip radio station, but I kind of liked the old logo and its chunky typography. It looked more like a Belgian Radio Shack or appliance store so it was definitely out of place. Even without knowing the radio station, and only from reading about it, the new logo feels much more in tune even though it’s literally out of tune. The “glitch” idea is not the most novel but applied to the deadpan sans serif in the short name, it looks more radical than it is. When the same effect is applied to larger blocks of text (as in the GIF directly) above, the result is more interesting and the posters and ad do have a slightly rebellious vibe but my main criticism would be how long can this one trick last?

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GzsZsPoV2q8/new_logo_for_studio_brussels_by_base.php https://www.underconsideration.com/brandnew/archives/new_logo_for_studio_brussels_by_base.php Mon, 25 Feb 2019 05:50:23 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_studio_brussels_by_base.php
Categories: News

Reviewed: New Logo and Identity for LW Theatres by Elmwood

Mon, 02/25/2019 - 13:43
As part of Andrew Lloyd Webber's Really Useful Group, established in 1977, LW Theatres (previously Really Useful Theatres) owns and manages six West End theaters in London, UK. Their diverse family of iconic and historic theaters includes Theatre Royal Drury Lane, The London Palladium, Cambridge “Share the Spotlight” New Logo and Identity for LW Theatres by Elmwood

As part of Andrew Lloyd Webber's Really Useful Group, established in 1977, LW Theatres (previously Really Useful Theatres) owns and manages six West End theaters in London, UK. Their diverse family of iconic and historic theaters includes Theatre Royal Drury Lane, The London Palladium, Cambridge Theatre, Adelphi Theatre (co-owned with the Nederlander Group), Gillian Lynne Theatre, and Her Majesty's Theatre. They state that one in three audience members at a London musical every night is at one of their venues. Along with a recent name change, LW Theatres introduced a new identity designed by Elmwood.

The new identity needed to celebrate the artistry of its owner, and affirm LW Theatres' purpose to ignite imaginations, inspire creativity and bring joy to everyone who walks through its iconic theatre doors.

In order to create truly unforgettable experiences, we developed the brand positioning 'Staging the Extraordinary' - an idea dedicated to making the ordinary extraordinary. We brought it to life visually with a branding system inspired by a spotlight and stage concept that we developed across the new brand identity. Based on the spotlight and stage, we carefully crafted a series of monograms that draw inspiration from each theatre's unique architectural features and styling - to maintain the character of this much-loved family of individuals.Elmwood project page New Logo and Identity for LW Theatres by Elmwood Logo. Logo and theatre logos introduction. New Logo and Identity for LW Theatres by Elmwood Theatre logos.

The old logo was -- is, as it's still in use for the Really Useful Group -- kind of charming with its Swiss Army knife that includes a fountain pen representing playwrights and a number of instruments for musical theater. The typography around it was not great though but more importantly, the logo wasn't entirely appropriate for these historical theaters. According to the video, the new logo is meant to represent the stage and the spotlight but that's really a stretch of a connection to make for anyone that sees the logo without the explanation. The good thing is that it's a handsome logo that looks elegant. I'm not saying it's a great logo but it fits the role as a kind of black-tuxedo-ed host, presenting an upscale aesthetic to unify all these grand theaters.

The six theater logos are all nice and work well as a group. I like how they are integrated, to different degrees of success, through a negative space element that breaks into the letters, with the "LP" and "DL" being the most successful, the "C" and "A" being alright, and the "HM" being the least. In these logos, the concept of the spotlight is a little more evident than in the primary logo.

New Logo and Identity for LW Theatres by Elmwood Business cards. New Logo and Identity for LW Theatres by Elmwood Stationery. New Logo and Identity for LW Theatres by Elmwood Website. New Logo and Identity for LW Theatres by Elmwood Posters. New Logo and Identity for LW Theatres by Elmwood Signage.

The applications are good, using the "LW" monogram extra large as either an abstract element or a framing device. The heavy use of black along with the spaced out sans serif create an elegant personality.

New Logo and Identity for LW Theatres by Elmwood London Palladium exterior. New Logo and Identity for LW Theatres by Elmwood London Palladium posters. New Logo and Identity for LW Theatres by Elmwood London Palladium materials. New Logo and Identity for LW Theatres by Elmwood Her Majesty's Theatre tickets. LW Theatres promo.

Overall, the design is very appropriate for this group of West End theaters, adding a level of sophistication that the old logo could just not achieve. The system of logos also increases the awareness amongst the audience that all these great places are owned by the same company, giving it more prestige, especially now that their logos don't have tweezers, a nail filer, and scissors.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/EGOo87X8aAw/new_logo_and_identity_for_lw_theatres_by_elmwood.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lw_theatres_by_elmwood.php Mon, 25 Feb 2019 04:39:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lw_theatres_by_elmwood.php
Categories: News

Linked: Nike's Brand Nightmare

Fri, 02/22/2019 - 16:33
During a nationally televised game between two of college basketball's best teams, Duke and North Carolina, both sponsored by Nike, the shoe of Duke's star player, Zion Williamson, split dramatically at the seams, causing him to slip and hobble off the court without returning. Is Nike's Brand Nightmare Visit Link During a nationally televised game between two of college basketball's best teams, Duke and North Carolina, both sponsored by Nike, the shoe of Duke's star player, Zion Williamson, split dramatically at the seams, causing him to slip and hobble off the court without returning. Is this the worst thing that could happen to the Nike brand? http://feedproxy.google.com/~r/ucllc/brandnew/~3/iC_OC_IZ8t8/nikes_brand_nightmare.php https://www.underconsideration.com/brandnew/archives/nikes_brand_nightmare.php Fri, 22 Feb 2019 12:35:13 -0600 https://www.underconsideration.com/brandnew/archives/nikes_brand_nightmare.php
Categories: News

Pages

Inspiration