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Reviewed: New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv

Thu, 05/14/2020 - 18:04
Set to open in the Fall of 2020, the U.S. Olympic & Paralympic Museum will document the history of the United States Olympic and Paralympic participation, and celebrate the achievements of Team USA's competitors. Located in southwest downtown Colorado Springs, CO - known as Olympic “Of the Same Stripe” New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv

Set to open in the Fall of 2020, the U.S. Olympic & Paralympic Museum will document the history of the United States Olympic and Paralympic participation, and celebrate the achievements of Team USA's competitors. Located in southwest downtown Colorado Springs, CO - known as Olympic City USA -- construction on the project began in June of 2017 on a 1.7-acre site. The 60,000 square-foot building was designed by Diller Scofidio + Renfro, which is notable for the 10,000 diamond-shaped panels that will adorn its exterior as well as for the goal to be one of the most accessible buildings in the world. Announced yesterday, the identity for the museum has been designed by New York, NY-based Chermayeff & Geismar & Haviv.

The visual identity for the new Museum takes its colors from the Olympic rings, its stripes from the American flag, and the diamond silhouette from the building's façade. Together the symbol suggests an abstract flame. While alluding to these familiar elements, the design is a completely original image, giving this major new institution its own independent identity. The dynamic, colorful symbol is balanced by a refined, elegant wordmark, stacked to give equal weight to each important element of the name.Chermayeff & Geismar & Haviv project page New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv Logo references. "In my mind, I was envisioning that if there were three flag poles in front of the Museum, with the Olympic rings on one flag and the Paralympic agitos on another, what would I want on the Museum's flag in between them?" Museum Chief Executive Officer Christopher Liedel said. "We wanted to embrace the movement of athletes, embrace the rings, embrace the agitos and embrace the Museum's architecture."U.S. Olympic & Paralympic Museum news page New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv Logo.

This was a very difficult challenge with three strong "forces" needing to be portrayed in the logo: The Olympics, the Paralympics, and USA. In a way, I am surprised how little it feels like a U-S-A! U-S-A! logo, which is a good thing for the most part as it shifts the focus to the Olympics and it avoids looking like a government entity or political candidate. You could argue it's a bad thing because this could easily be the logo for a museum like this for any country or even as the official museum of the International Olympic Committee -- still, it's for the better. The new icon is a wonderful exercise in simplicity, taking the well-known Olympic rings and transforming them into something new and iconic on its own. When paired with the extra long name, typeset and stacked in a light and elegant sans serif, the logo does look like a flame -- it loses some of that effectiveness when the logo is locked-up horizontally as seen on the museum's website.

Your browser does not support the video tag. Logo animation. New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv Building renders. New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv Building render with sign. New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv Banners. New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv Posters. New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv Brochures.

While most of the applications below are the logo-on-things, some of the above applications are far more interesting, especially the ones with the hand-drawn elements (like the second set of posters and the logo animation) that add a human touch and warmth to the starkness of the logo. I would love for that to be the driving premise for the applications where it doesn't always have to be the same illustrations over and over but always find a way to capture the human-ness of the Olympics. I could also get behind the visuals of the first set of posters with the repeating silhouetted image in the five colors -- that's kind of bitchin'.

I can also see the benefit of the more "corporate" look of the brochures and last set of posters that use big, bold diagonals, as applications for more institutional materials (as opposed to public-facing materials).

New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv Balloon. New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv Looking like a snack. New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv T-shirts. New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv Bag. New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv Cap.

As with most Chermayeff & Geismar & Haviv projects, what this logo does well is that it can live on everything and anything -- I'm really digging that duffel bag for some reason -- allowing the museum to implement it and deploy it easily on the myriad elements, objects, and spaces of the museum. Overall, this has a kind of heroic simplicity that commendably avoids a bombastic personality and honors the efforts of the athletes and the long-standing history of the Olympics and Paralympics.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7Yo_lFUXb6w/new_logo_and_identity_for_us_olympic_paralympic_museum_by_chermayeff_geismar_haviv.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_us_olympic_paralympic_museum_by_chermayeff_geismar_haviv.php Thu, 14 May 2020 04:58:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_us_olympic_paralympic_museum_by_chermayeff_geismar_haviv.php
Categories: News

Reviewed: New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv

Thu, 05/14/2020 - 15:03
Set to open in the Fall of 2020, the U.S. Olympic & Paralympic Museum will document the history of the United States Olympic and Paralympic participation, and celebrate the achievements of Team USA's competitors. Located in southwest downtown Colorado Springs, CO - known as Olympic “Of the Same Stripe” New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv

Set to open in the Fall of 2020, the U.S. Olympic & Paralympic Museum will document the history of the United States Olympic and Paralympic participation, and celebrate the achievements of Team USA's competitors. Located in southwest downtown Colorado Springs, CO - known as Olympic City USA -- construction on the project began in June of 2017 on a 1.7-acre site. The 60,000 square-foot building was designed by Diller Scofidio + Renfro, which is notable for the 10,000 diamond-shaped panels that will adorn its exterior as well as for the goal to be one of the most accessible buildings in the world. Announced yesterday, the identity for the museum has been designed by New York, NY-based Chermayeff & Geismar & Haviv.

The visual identity for the new Museum takes its colors from the Olympic rings, its stripes from the American flag, and the diamond silhouette from the building's façade. Together the symbol suggests an abstract flame. While alluding to these familiar elements, the design is a completely original image, giving this major new institution its own independent identity. The dynamic, colorful symbol is balanced by a refined, elegant wordmark, stacked to give equal weight to each important element of the name.Chermayeff & Geismar & Haviv project page New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv Logo references. "In my mind, I was envisioning that if there were three flag poles in front of the Museum, with the Olympic rings on one flag and the Paralympic agitos on another, what would I want on the Museum's flag in between them?" Museum Chief Executive Officer Christopher Liedel said. "We wanted to embrace the movement of athletes, embrace the rings, embrace the agitos and embrace the Museum's architecture."U.S. Olympic & Paralympic Museum news page New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv Logo.

This was a very difficult challenge with three strong "forces" needing to be portrayed in the logo: The Olympics, the Paralympics, and USA. In a way, I am surprised how little it feels like a U-S-A! U-S-A! logo, which is a good thing for the most part as it shifts the focus to the Olympics and it avoids looking like a government entity or political candidate. You could argue it's a bad thing because this could easily be the logo for a museum like this for any country or even as the official museum of the International Olympic Committee -- still, it's for the better. The new icon is a wonderful exercise in simplicity, taking the well-known Olympic rings and transforming them into something new and iconic on its own. When paired with the extra long name, typeset and stacked in a light and elegant sans serif, the logo does look like a flame -- it loses some of that effectiveness when the logo is locked-up horizontally as seen on the museum's website.

Your browser does not support the video tag. Logo animation. New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv Building renders. New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv Building render with sign. New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv Banners. New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv Posters. New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv Brochures.

While most of the applications below are the logo-on-things, some of the above applications are far more interesting, especially the ones with the hand-drawn elements (like the second set of posters and the logo animation) that add a human touch and warmth to the starkness of the logo. I would love for that to be the driving premise for the applications where it doesn't always have to be the same illustrations over and over but always find a way to capture the human-ness of the Olympics. I could also get behind the visuals of the first set of posters with the repeating silhouetted image in the five colors -- that's kind of bitchin'.

I can also see the benefit of the more "corporate" look of the brochures and last set of posters that use big, bold diagonals, as applications for more institutional materials (as opposed to public-facing materials).

New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv Balloon. New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv Looking like a snack. New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv T-shirts. New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv Bag. New Logo and Identity for U.S. Olympic & Paralympic Museum by Chermayeff & Geismar & Haviv Cap.

As with most Chermayeff & Geismar & Haviv projects, what this logo does well is that it can live on everything and anything -- I'm really digging that duffel bag for some reason -- allowing the museum to implement it and deploy it easily on the myriad elements, objects, and spaces of the museum. Overall, this has a kind of heroic simplicity that commendably avoids a bombastic personality and honors the efforts of the athletes and the long-standing history of the Olympics and Paralympics.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7Yo_lFUXb6w/new_logo_and_identity_for_us_olympic_paralympic_museum_by_chermayeff_geismar_haviv.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_us_olympic_paralympic_museum_by_chermayeff_geismar_haviv.php Thu, 14 May 2020 04:58:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_us_olympic_paralympic_museum_by_chermayeff_geismar_haviv.php
Categories: News

Linked: Opening at Elmwood

Thu, 05/14/2020 - 00:03
Position: Associate Creative Director at Elmwood in New York, NY. Opening at Elmwood Visit Link Position: Associate Creative Director at Elmwood in New York, NY. http://feedproxy.google.com/~r/ucllc/brandnew/~3/rZQiOFJYZ6E/opening_at_elmwood_1.php https://www.underconsideration.com/brandnew/archives/opening_at_elmwood_1.php Wed, 13 May 2020 15:16:03 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_elmwood_1.php
Categories: News

Spotted: New Logo and Identity for AEDAF by Nueve

Wed, 05/13/2020 - 21:03
New Logo and Identity for AEDAF by Nueve Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Fh6CXsYbUBU/new_logo_and_identity_for_aedaf_by_nueve.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_aedaf_by_nueve.php Wed, 13 May 2020 12:38:39 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_aedaf_by_nueve.php
Categories: News

Spotted: New Logo and Identity for Fundação do Gil by Pedro Farelo

Wed, 05/13/2020 - 21:03
New Logo and Identity for Fundação do Gil by Pedro Farelo Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8kAwHeFsdVg/new_logo_and_identity_for_fundacao_do_gil_by_pedro_farelo.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_fundacao_do_gil_by_pedro_farelo.php Wed, 13 May 2020 12:31:15 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_fundacao_do_gil_by_pedro_farelo.php
Categories: News

Noted: New Logo and Identity for Getsafe done In-house with DesignStudio

Wed, 05/13/2020 - 21:03
(Est. 2015) "Getsafe is a fully digital insurance company that helps people cover themselves and their universe simply from their smartphone. Using technology and machine learning, the company offers digital insurance products in all lines of business - property, health and life. The Getsafe app “Making a Dent” New Logo and Identity for Getsafe done In-house with DesignStudio

(Est. 2015) "Getsafe is a fully digital insurance company that helps people cover themselves and their universe simply from their smartphone. Using technology and machine learning, the company offers digital insurance products in all lines of business - property, health and life. The Getsafe app is available to customers 24/7 and 365 days a year, allowing them to file claims or change their coverage in real time."

Design by
In-house in collaboration with DesignStudio

Related links
Getsafe press release

Relevant quote
The identity system embraces happy accidents—those moments when you make a mistake, but it works out in the end to make things unexpectedly better. Like life, the logo is imperfect and waves out of line. And the same goes for the bespoke typeface that we developed with good type foundry which we’ve named ‘Adieu Accident’.

The design system adapts to different moments. The colour palette is eye-popping for outdoor ads, but more muted for the website and digital experience. Likewise, the tone of voice dials up and down. Big headlines have attitude and terms and conditions provide clarity.

In addition to these core assets, we created an unconventional set of 3D assets which show crumpling iPhones, disappearing bikes and deflating dogs to help Getsafe really stand out. Instead of stock imagery and faceless comms, our art direction uses smiley portraits of people who know that when ‘life happens’, they’ve got it covered.

Images (opinion after)

New Logo and Identity for Getsafe done In-house with DesignStudio Logo. New Logo and Identity for Getsafe done In-house with DesignStudio Logo animation. New Logo and Identity for Getsafe done In-house with DesignStudio Wordmark. New Logo and Identity for Getsafe done In-house with DesignStudio Custom typeface. New Logo and Identity for Getsafe done In-house with DesignStudio Messaging. New Logo and Identity for Getsafe done In-house with DesignStudio Website. New Logo and Identity for Getsafe done In-house with DesignStudio New Logo and Identity for Getsafe done In-house with DesignStudio App. New Logo and Identity for Getsafe done In-house with DesignStudio Ad. New images added after the original post New Logo and Identity for Getsafe done In-house with DesignStudio New Logo and Identity for Getsafe done In-house with DesignStudio New Logo and Identity for Getsafe done In-house with DesignStudio New Logo and Identity for Getsafe done In-house with DesignStudio New Logo and Identity for Getsafe done In-house with DesignStudio New Logo and Identity for Getsafe done In-house with DesignStudio Lots of out of home advertising. New Logo and Identity for Getsafe done In-house with DesignStudio Instagram stories. New Logo and Identity for Getsafe done In-house with DesignStudio Tote bags. New Logo and Identity for Getsafe done In-house with DesignStudio Some kind of packet. New Logo and Identity for Getsafe done In-house with DesignStudio 3D objects. Your browser does not support the video tag. Custom typeface introduction.

Opinion
The logo was arguably not bad but I would argue that it was, mainly because of its “g” that looks as if the designer left the office before finishing the letter, not to mention the awkward rhythm of lots of wide, circular letters offset by the narrow “t” and “f”. The new logo is a much more adventurous endeavor by using a dented “G” as the primary mark without an attached wordmark — if you go to their website, the wordmark is nowhere to be found (except for the press kit section where I did find it because I’m like a dog hunting for truffles when it comes to finding logos). Not only is it bold to go with a monogram only as your primary mark when you are not, say, McDonald’s, but to go with one that is, on purpose, messed up takes b…oldness. I really like the premise of the logo showing an accident and how it yields a very intriguing logo that certainly stands out. You can almost also see the beginning of an “S” — for Getsafe — in the dent. The extension of that idea into a custom, dented typeface is interesting and, again, bold from the client’s side. I’m not sure I fully like it in application — it has a late 1990s digital grunge look to it that is hard to reconcile with today’s penchant for simplicity — and it’s screaming for contextual alternates so that in the ad directly above all four “E”s are not the exact same. Still, it’s all very commendable for an insurance agency and manages to break conventions. Oh, and the wordmark… it’s safe, not much else to add.

Update: Plenty of new images have been added to and additional design credit goes to DesignStudio

http://feedproxy.google.com/~r/ucllc/brandnew/~3/LQWcw7ca7i8/new_logo_and_identity_for_getsafe_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_getsafe_done_in_house.php Wed, 13 May 2020 07:36:19 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_getsafe_done_in_house.php
Categories: News

Linked: Craft Beer Branding Trends -- Decade Edition

Wed, 05/13/2020 - 18:03
We've been sharing CODO's Craft Beer Branding Trends report since 2017 and it's always been a good read. This edition looks at "the most staying and pervasive branding and packaging trends" these past ten years. Craft Beer Branding Trends -- Decade Edition Visit Link We've been sharing CODO's Craft Beer Branding Trends report since 2017 and it's always been a good read. This edition looks at "the most staying and pervasive branding and packaging trends" these past ten years. http://feedproxy.google.com/~r/ucllc/brandnew/~3/SQyiX0Sa6Rc/craft_beer_branding_trends_decade_edition.php https://www.underconsideration.com/brandnew/archives/craft_beer_branding_trends_decade_edition.php Wed, 13 May 2020 07:58:41 -0600 https://www.underconsideration.com/brandnew/archives/craft_beer_branding_trends_decade_edition.php
Categories: News

Noted: New Logo and Identity for Getsafe done In-house

Wed, 05/13/2020 - 15:03
(Est. 2015) "Getsafe is a fully digital insurance company that helps people cover themselves and their universe simply from their smartphone. Using technology and machine learning, the company offers digital insurance products in all lines of business - property, health and life. The Getsafe app “Making a Dent” New Logo and Identity for Getsafe done In-house

(Est. 2015) "Getsafe is a fully digital insurance company that helps people cover themselves and their universe simply from their smartphone. Using technology and machine learning, the company offers digital insurance products in all lines of business - property, health and life. The Getsafe app is available to customers 24/7 and 365 days a year, allowing them to file claims or change their coverage in real time."

Design by
In-house

Related links
Getsafe press release

Relevant quote
"Our new brand stands out, catches the eye and perhaps even polarises. This is something completely new for the insurance world, which usually acts conservatively or plays on fear," explains Christian Wiens, CEO and founder of Getsafe. At the core of the new brand are freedom and self-determination, new perspectives on familiar problems and a positive attitude towards life for Getsafe's customers – in a world that is full of surprises right now.

Embracing life with all its risks – that is the underlying concept of the new brand. Even the logo itself includes an accident, with a “dent” in the letter G. A specially created, irregular font is used to place particular emphasis. The imagery changes perspective and shows the events from the perspective of the claim. The colour palette also represents the before and after of the accident; each colour is available in a positive, light variant and an enriched contrasting colour.

Images (opinion after)

New Logo and Identity for Getsafe done In-house Logo. New Logo and Identity for Getsafe done In-house Logo animation. New Logo and Identity for Getsafe done In-house Wordmark. New Logo and Identity for Getsafe done In-house Custom typeface. New Logo and Identity for Getsafe done In-house Messaging. New Logo and Identity for Getsafe done In-house Website. New Logo and Identity for Getsafe done In-house New Logo and Identity for Getsafe done In-house App. New Logo and Identity for Getsafe done In-house Ad.

Opinion
The logo was arguably not bad but I would argue that it was, mainly because of its “g” that looks as if the designer left the office before finishing the letter, not to mention the awkward rhythm of lots of wide, circular letters offset by the narrow “t” and “f”. The new logo is a much more adventurous endeavor by using a dented “G” as the primary mark without an attached wordmark — if you go to their website, the wordmark is nowhere to be found (except for the press kit section where I did find it because I’m like a dog hunting for truffles when it comes to finding logos). Not only is it bold to go with a monogram only as your primary mark when you are not, say, McDonald’s, but to go with one that is, on purpose, messed up takes b…oldness. I really like the premise of the logo showing an accident and how it yields a very intriguing logo that certainly stands out. You can almost also see the beginning of an “S” — for Getsafe — in the dent. The extension of that idea into a custom, dented typeface is interesting and, again, bold from the client’s side. I’m not sure I fully like it in application — it has a late 1990s digital grunge look to it that is hard to reconcile with today’s penchant for simplicity — and it’s screaming for contextual alternates so that in the ad directly above all four “E”s are not the exact same. Still, it’s all very commendable for an insurance agency and manages to break conventions. Oh, and the wordmark… it’s safe, not much else to add.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/LQWcw7ca7i8/new_logo_and_identity_for_getsafe_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_getsafe_done_in_house.php Wed, 13 May 2020 07:36:19 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_getsafe_done_in_house.php
Categories: News

Reviewed: New Logo and Identity for Practical Action by NB

Wed, 05/13/2020 - 15:03
Established in 1965 by influential economist and philosopher, E. F. Schumacher, Practical Action is an international development organization that helps people in poverty find solutions to some of the world's toughest problems. A registered charity in the UK, Practical Action works with communities in Africa, “Practical Makes Perfect” New Logo and Identity for Practical Action by NB

Established in 1965 by influential economist and philosopher, E. F. Schumacher, Practical Action is an international development organization that helps people in poverty find solutions to some of the world's toughest problems. A registered charity in the UK, Practical Action works with communities in Africa, Asia, and Latin America to develop "ingenious, lasting, and locally owned solutions" for agriculture, water and waste management, climate resilience and clean energy. Whether it's helping improve schools for children in remote areas of Peru or helping refugees in Kenya access finance, training, and technology, the organization implements ideas so that people in poverty can change their world. Recently, Practical Action introduced a new identity designed by London, UK-based NB.

The aim was to unite the people all around the world, from all walks of life, in all sorts of roles, with a unifying idea which would result in a more connected and confident organisation. They have a lot of important things to say, stories to tell and causes to campaign for so we wanted to encourage clarity and brevity which is sometimes tricky to realise in the charity sector.

Practical Action's mission in a nutshell is Small Change, Big Difference. We used two fonts Druk and Geller as visual counterparts to create a succinct and sustainable messaging platform based on this idea of small to big.

We gave them the tools to write in a more structured yet natural way, then we worked hard to ensure the messages they write will translate across the globe in many different languages. If the identity looks typographic that's because it's all about helping to communicate and amplify their important messages.

we didn't want to impose a visual identity, rather that it should form itself around the things we needed it to do. Our thinking and our designs evolved as we delved further into the project and got to know our client more intimately. The result, we believe, is confidence.NB provided text New Logo and Identity for Practical Action by NB Logo. New Logo and Identity for Practical Action by NB Shorthand logo/social media avatar.

The old logo wasn't particularly great but it wasn't bad either. It had a well-meaning icon of two people working together and a rugged texture to perhaps allude to the remote areas they work in. The color combination wasn't very pleasant and the lock-up between type and icon was a little disproportionate. To its credit, it did quickly communicate that, one way or another, this was about people, which would be the main drawback of the new logo where, just by looking at it, it would be impossible to figure out what it's about. However, in its own practicality, it establishes a strong visual and verbal premise for how the whole identity communicates and it's powerfully effective. Execution-wise, the logo pairs Geller Headline with Druk Condensed in a classic serif-sans-serif combo that emphasizes both each word as its own message -- "Practical" and "Action" each trigger unique associations -- and the two words together as the modus operandi of the organization. It's not the most complicated of logos but the contrast, sizing, alignment, and spacing of the two words is very well done and, well, practical.

The shorthand version... I get what they were going for in creating that contrast of small and big to keep highlighting the organization's belief of "the power of small to change the big picture" as well as to maintain the size relationship from the full logo but the result looks like two alphabet blocks that randomly came together. It's definitely a hard logo to reduce to a square/circle and maybe others here do like it. Not a dealbreaker for me though when it comes to the rest of the identity.

Your browser does not support the video tag. Logo transforming into tagline. New Logo and Identity for Practical Action by NB Guidelines. New Logo and Identity for Practical Action by NB Various applications. Your browser does not support the video tag. Layout system. New Logo and Identity for Practical Action by NB Covers. New Logo and Identity for Practical Action by NB New Logo and Identity for Practical Action by NB Print publications. New Logo and Identity for Practical Action by NB Social media content.

There aren't many applications shown but the simple visual and verbal premise of the identity is amazingly effective, efficient, and evocative. The basic treatment of the logo -- the classic serif-sans-serif combo -- is repeated endlessly in powerful, one-two-punch headlines where the serif starts one part of the conversation and the sans serif ends it. The approach is particularly impressive in the video below, capturing so well what the organization does. Part of what I really like about it is how it blurs the line between logo and messaging, giving equal weight (and appearance) to both things so a phrase like "Ordinary People", set in the same design, becomes as important as "Practical Action". Design-wise, the applications are bold and colorful with a fairly straightforward layout system that easily accommodates photography from the field or just typography and everything looks, again, well, practical -- nothing more, nothing less, just what's needed.

Brand video.

Overall, this is a simple yet powerful identity that transfers responsibility to the messaging and copywriting to convey the organization's mission and efforts and given how much Practical Action does -- and how much of it is so good -- it has an endless source of material to work from and a, well, practical identity to keep doing it well for years to come.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BPxLlS48dRc/new_logo_and_identity_for_practical_action_by_nb.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_practical_action_by_nb.php Wed, 13 May 2020 04:34:19 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_practical_action_by_nb.php
Categories: News

Spotted: New Logo for Truman State University by SME Marketing

Tue, 05/12/2020 - 21:03
New Logo for Truman State University by SME Marketing Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8RJE9dB_yks/new_logo_for_truman_state_university_by_sme_marketing.php https://www.underconsideration.com/brandnew/archives/new_logo_for_truman_state_university_by_sme_marketing.php Tue, 12 May 2020 12:14:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_truman_state_university_by_sme_marketing.php
Categories: News

Spotted: New Logos for Truman State University Athletics by SME Marketing

Tue, 05/12/2020 - 21:03
New Logos for Truman State University Athletics by SME Marketing Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/MoHHKtRnEEo/new_logos_for_truman_state_university_athletics_by_sme_marketing.php https://www.underconsideration.com/brandnew/archives/new_logos_for_truman_state_university_athletics_by_sme_marketing.php Tue, 12 May 2020 12:11:09 -0600 https://www.underconsideration.com/brandnew/archives/new_logos_for_truman_state_university_athletics_by_sme_marketing.php
Categories: News

Linked: Truth Bee Told

Tue, 05/12/2020 - 15:03
Rob Harrigan goes deep, very deep -- from pitch to qualitative testing -- into the process of redesigning Zarbee's Naturals logo and packaging that he worked on while at Ogilvy. (2015 Brand New opinion here.) Truth Bee Told Visit Link Rob Harrigan goes deep, very deep -- from pitch to qualitative testing -- into the process of redesigning Zarbee's Naturals logo and packaging that he worked on while at Ogilvy. (2015 Brand New opinion here.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/hojOdCXNbFU/truth_bee_told.php https://www.underconsideration.com/brandnew/archives/truth_bee_told.php Tue, 12 May 2020 07:49:48 -0600 https://www.underconsideration.com/brandnew/archives/truth_bee_told.php
Categories: News

Noted: New Logo and Identity for Ross Gardam by SouthSouthwest

Tue, 05/12/2020 - 15:03
(Est. 2007) "Ross Gardam is an Australian furniture and lighting company established in 2007. Each product is hand crafted in Melbourne, Australia, by local artisans and makers. Pairing traditional craft techniques with high end manufacturing technology results in products which are elegant, accessible and made “More like Ross Gar-damn, amirite?” New Logo and Identity for Ross Gardam by SouthSouthwest

(Est. 2007) "Ross Gardam is an Australian furniture and lighting company established in 2007. Each product is hand crafted in Melbourne, Australia, by local artisans and makers. Pairing traditional craft techniques with high end manufacturing technology results in products which are elegant, accessible and made for today. All products are designed by Ross Gardam and embody a unique contemporary aesthetic."

Design by
SouthSouthWest (Melbourne, Australia)

Related links
SouthSouthWest project page

Relevant quote
A brand built on a fascination in reductive, universal geometry and our collective wonder in space, light and time.

Images (opinion after)

New Logo and Identity for Ross Gardam by SouthSouthwest Primary logo. New Logo and Identity for Ross Gardam by SouthSouthwest Secondary logo. New Logo and Identity for Ross Gardam by SouthSouthwest Logos. New Logo and Identity for Ross Gardam by SouthSouthwest New Logo and Identity for Ross Gardam by SouthSouthwest 3D versions. New Logo and Identity for Ross Gardam by SouthSouthwest Business card. New Logo and Identity for Ross Gardam by SouthSouthwest Tag. New Logo and Identity for Ross Gardam by SouthSouthwest Instagram stories. New Logo and Identity for Ross Gardam by SouthSouthwest New Logo and Identity for Ross Gardam by SouthSouthwest Catalog.

Opinion
The old logo, technically, I guess it was fine but, personally, was not pleasant… something about those “r”s was not right but, more than anything, it didn’t look nearly as elegant as the products they create. The new logo is a beautiful high-contrast sans with super pretty and unique “R”s. The anti-ink-traps in some of the letters are quite nice too, creating some subtle curves in spots that are usually more harsh. The secondary logo is good and I like how it references the many circle-based light fixtures in their portfolio. The main reason this is posted though is for those delicious 3D gold renderings of both logos because look at them. Swoon. But aside from gratuitous swooning, the renders are a very accurate interpretation of the real-life gold structures of some of their work. Not a whole lot in application but what’s there is what the brand needs, which is an identity that is elegant but gets out of the way and serves a supporting role to showcase the products.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/qxMbA5W3ffQ/new_logo_and_identity_for_ross_gardam_by_southsouthwest.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ross_gardam_by_southsouthwest.php Tue, 12 May 2020 05:46:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ross_gardam_by_southsouthwest.php
Categories: News

Reviewed: New Logo and Identity for Mentimeter by Bold

Tue, 05/12/2020 - 15:03
Established in 2014, Mentimeter is an interactive presentation platform that allows presenters to receive real-time data input from an audience. The way it works is that a presenter will have a slide with a multiple-choice question and the audience can access that question online through “Been There, Done Data” New Logo and Identity for Mentimeter by Bold

Established in 2014, Mentimeter is an interactive presentation platform that allows presenters to receive real-time data input from an audience. The way it works is that a presenter will have a slide with a multiple-choice question and the audience can access that question online through a menti.com short URL on their phones and the presenter's slide will populate with the answers as they come in through data visualizations. You can create full presentations directly on it or there is a PowerPoint plug-in -- no Keynote yet, which is a shame as I would definitely give this a try. Based in Stockholm, Sweden, Mentimeter has 84 employees with paid customers -- there is a free version but "Data may be anonymized and used for inspiration" -- in more than 120 countries. Recently, Mentimeter introduced a new identity designed by Stockholm-based Bold.

Our new identity takes its visual cues from bars, pies, lines and dots; the most commonly used data graphics. They are the building blocks of a Menti experience. Our logotype combines the fun and seriousness that our users tell us makes Mentimeter so special. It is made from two elements, the Mentimeter symbol and wordmark.

The symbol is a playful take on well-known data visualizations. There's our main symbol, but just like every Menti is unique, we've developed a family of ever-changing variations. And yes if you think the icon looks a bit like an M you get extra points. Where our symbol expresses the fun and energy of Mentimeter, our wordmark represents the reliability and user-friendliness of our platform.Mentimeter blog post New Logo and Identity for Mentimeter by Bold Identity ingredients come from chart graphics. New Logo and Identity for Mentimeter by Bold Logo. Your browser does not support the video tag. Monogram variations.

The old logo was pretty decent -- and a huge improvement over the company's original logo -- with a simple bar chart inside a speech bubble that connected the idea of letting the audience's voice be heard and channeling that into data visualization. The wordmark was solid too. If it had any shortcomings maybe it would be that it was too literal and not much fun. The new logo is less literal and more fun, with an abstract "M" constructed from flotsam and jetsam of data visualization language. I'm not convinced it would be an instantly recognizable reference without an explanation but it's a logo that certainly spikes curiosity. The animations help in that the bits and pieces animate, more or less, the way data visualizations would and I do enjoy all the different variations. The wordmark, part of a new type family, is nice... I like the dramatic plunge of the "M" and the tilted "e"s add some welcome rhythm.

As part of our identity, we have created a bespoke typeface called Menti Sans. With its quirky details, it is a subtle reference to the world of bar charts, without compromising on accessibility.Mentimeter blog post Your browser does not support the video tag. Custom type family. Designed by Letters from Sweden.

While this falls under the general deadpan sans serif trend, the display style has some really cool quirks and, like most Letters from Sweden work, it's super nicely done.

Your browser does not support the video tag. Icons. Your browser does not support the video tag. Pattern.

The pattern above doesn't appear anywhere else in the applications or website but I would definitely like to see more of this.

New Logo and Identity for Mentimeter by Bold Audience input example. Your browser does not support the video tag. Graph animation for the answers. New Logo and Identity for Mentimeter by Bold Graphics treatment (thin underline).

Aside from the odd emoji-like illustrations of the tiger and yellow bandit, the above is an interesting way of creating a unique visual language by building on the thin underline used in the monogram and treating it as an horizon from which things emerge, whether it's charts or type -- the approach looks fairly interesting in the application directly below.

We don't see ourselves as just a tech company, but as a platform for enabling better human interactions. That's why there's a lot of room for stories in our new brand, which can be brought to life through genuine real-life photography, playful portraits or our new illustration style.Mentimeter blog post New Logo and Identity for Mentimeter by Bold Wild postings. New Logo and Identity for Mentimeter by Bold Posters.

Not much in application though and the two images above are somewhat random... like, why is the person in the posters wearing a giant flower on their head? It has nothing to do with anything. Or why is the hand in the wild postings painted yellow? It's just weird, BUT, visually, they are definitely engaging. Overall, this feels right for the product and creates an identity that feels, in a way, less passive and more interactive... a subtle reflection on what their software does.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-iZl2nMX6nc/new_logo_and_identity_for_mentimeter_by_bold.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mentimeter_by_bold.php Tue, 12 May 2020 04:39:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mentimeter_by_bold.php
Categories: News

Spotted: New Logo for European Consortium of Innovative Universities

Mon, 05/11/2020 - 21:02
New Logo for European Consortium of Innovative Universities Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/IINZxD4PEpE/new_logo_for_european_consortium_of_innovative_universities.php https://www.underconsideration.com/brandnew/archives/new_logo_for_european_consortium_of_innovative_universities.php Mon, 11 May 2020 12:00:51 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_european_consortium_of_innovative_universities.php
Categories: News

Spotted: New Logo for PSV Eindhoven

Mon, 05/11/2020 - 21:02
New Logo for PSV Eindhoven Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/LBZzbo9X7Fs/new_logo_for_psv_eindhoven.php https://www.underconsideration.com/brandnew/archives/new_logo_for_psv_eindhoven.php Mon, 11 May 2020 11:53:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_psv_eindhoven.php
Categories: News

Linked: 202One NBC Olympics

Mon, 05/11/2020 - 18:02
A new NBC promo is the first of what is surely going to be a lot of visually problematic messaging regarding the 2020 Summer Olympics that will take place in 2021 but will retain, as determined by the IOC, "2020" in how it's referred to. 202One NBC Olympics Visit Link A new NBC promo is the first of what is surely going to be a lot of visually problematic messaging regarding the 2020 Summer Olympics that will take place in 2021 but will retain, as determined by the IOC, "2020" in how it's referred to. http://feedproxy.google.com/~r/ucllc/brandnew/~3/XLfVgaiplY4/202one_nbc_olympics.php https://www.underconsideration.com/brandnew/archives/202one_nbc_olympics.php Mon, 11 May 2020 07:52:22 -0600 https://www.underconsideration.com/brandnew/archives/202one_nbc_olympics.php
Categories: News

Noted: New Logo and Identity for Understood by Wolff Olins

Mon, 05/11/2020 - 15:02
(Est. 2014) "Understood is a social impact organization dedicated to Shaping the World for Difference™. Our four core programs (Families, Educators, Young Adults and the Workplace Initiative by Understood) work together to create a world where everyone who learns and thinks differently feels supported at “Understand Different” New Logo and Identity for Understood by Wolff Olins

(Est. 2014) "Understood is a social impact organization dedicated to Shaping the World for Difference™. Our four core programs (Families, Educators, Young Adults and the Workplace Initiative by Understood) work together to create a world where everyone who learns and thinks differently feels supported at home, at school, and at work. We hope to shape a world where people with all types of disabilities have the opportunity to enjoy meaningful careers, and where all those who champion difference have the resources to become better allies and advocates. We provide impact at scale with direct access to online resources, experts, and supportive communities. Understood is a 501(c)(3) private operating foundation based in New York City."

Design by
Wolff Olins

Related links
Understood press release

Relevant quote
To underscore the expanded mission, Understood refreshed its brand strategy and introduced a new visual logo, identity system and color palette. It also redesigned its website to begin to improve equitable access for all users, regardless of ability, situation, or context. Accessibility and inclusivity are at the core of the organization’s ongoing product, engineering, and user experience efforts so that its resources can reach and support more people across the country.

The rebrand includes a new design system; website design; brand architecture; ADA-compliant color palettes; inclusive photography, illustration, and animations; a new sonic logo, music and tone/voice guidelines to increase accessibility for all users, including those who learn and think differently.

Images (opinion after)

New Logo and Identity for Understood by Wolff Olins Logo. Your browser does not support the video tag.Sonic logo. Created by Listen. Your browser does not support the video tag. Monogram variations. Your browser does not support the video tag. Custom type, UnderstoodSans, detail. Designed by Displaay. New Logo and Identity for Understood by Wolff Olins Illustrations. New Logo and Identity for Understood by Wolff Olins Posters. New Logo and Identity for Understood by Wolff Olins Out of home advertising. New Logo and Identity for Understood by Wolff Olins Totebag.

Opinion
The old logo was more or less okay but had some confusing execution issues like breaking the underscore at the “U” and then doing a smooth gradient on the underscore but not on the wordmark, all of which seems to go against the idea of making things clearer and simpler to understand. The new logo introduces a monogram where an abstract “U” emerges from the negative space. It’s not explained what the blobs around it mean or why it changes into triangles or squares so I would interpret it as a way of visualizing the recurring phrase of “people who think differently” by showing a “U” in a different way: not through its direct presence but through it’s indirect presence and the context around it. Long way of saying, I like it and what it (possibly) stands for. The wordmark is good and it extends into a full typeface that is built for people with dyslexia, establishing clear differences between similar letters. The illustrations, I am going to guess that their over-simplified approach is supported by research where images like these are better understood — bonus points for the scrape on the knee of the kid doing the cartwheel, celebrating kid-ness. Not much in terms of application… the posters and ad show a visual language of blobby shapes, which are supported by the copywriting that sort of makes them make sense. The most comprehensive example would be the website, and its accessible look and feel and UI is on point. Overall, this feels very appropriate and considered to reflect the mission of the organization.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_FVHbEyIQYY/new_logo_and_identity_for_understood_by_wolff_olins.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_understood_by_wolff_olins.php Mon, 11 May 2020 07:19:09 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_understood_by_wolff_olins.php
Categories: News

Reviewed: New Logo and Identity for Rippling done In-house

Mon, 05/11/2020 - 15:02
Established in 2016, Rippling is a software platform for businesses to manage employees' human resource and IT needs. With customers that range from fast-growing tech startups to Midwestern manufacturing companies, San Francisco, CA-based Rippling competes in the market with more well-known payroll companies like Gusto “I Spy with my Ripple Eye…” New Logo and Identity for Rippling done In-house

Established in 2016, Rippling is a software platform for businesses to manage employees' human resource and IT needs. With customers that range from fast-growing tech startups to Midwestern manufacturing companies, San Francisco, CA-based Rippling competes in the market with more well-known payroll companies like Gusto and ADP and online benefits providers like Zenefits. The platform offers payroll; benefit management, including medical, dental, vision, 401K, and more; setting up employees cloud apps; and buying and managing employees' devices, from laptops to monitors. Recently, Rippling introduced a new identity designed in-house.

The goals of our brand evolution:

- Become more mature and sophisticated, with a broader set of assets
- Stand out meaningfully from the competition
- Buck common tech tropes like explainer cartoons and soft, lowercase sans-serifs
- Create a hardworking system that matches the power of our product
- Speak to business of all sizes and kinds.Rippling provided text New Logo and Identity for Rippling done In-house Samples of OLD identity. Conceptually, our icon embodies three things: the "R" in Rippling, the visual of a ripple, and--of course--people. Our Marketing team likes that it feels fast, Product appreciates that it works at tiny sizes, and Parker enjoys how it looks on a hat.

Our custom wordmark by Graham Bradley adds an industrious vibe uncommon in the tech space.Rippling provided text New Logo and Identity for Rippling done In-house Logo. Your browser does not support the video tag. Logo construction. Your browser does not support the video tag. Wordmark construction. New Logo and Identity for Rippling done In-house Color variations. New Logo and Identity for Rippling done In-house Logo in 3D.

The old logo was not great but it wasn't terrible, although it did have the ripple effect backwards where the thicker stroke should be on the inside ring and the lighter stroke on the outside as ripples get weaker as they go out. The new logo replaces the simple ring ripple with an abstract "R" ripple that's more interesting, dynamic, and with some bonus meanings that can be squeezed out of it, including the abstract people, which I hadn't seen before watching the construction video. A little on the nose but, I admit, it's relevant, appropriate, and subtle. I'm surprised the three abstract "R"s are the same thickness as it would be very easy to vary them and create that ripple effect, the way the animations below appear or kind of like this banner. But maybe that would be too literal and I do like the sturdiness of the monogram as it is. The wordmark is solid with a slight contrast in the thicks and thins and an extended-but-not-too-extended structure.

Your browser does not support the video tag. Avatars. Our typographic system is built on Styrene and Basel--optimal in that they work seamlessly in product and marketing applications alike.

Our colors (yellow and plum) represent a thoughtful effort to stand out. Very few competitors use them, and--lucky for us--they strike the "powerful yet premium" tone we need to achieve.

Beyond visuals, we take a lot of pride in our voice. It's an honest reflection of how our employees communicate: "plainspoken and contrarian, but with a wink."Rippling provided text New Logo and Identity for Rippling done In-house Guidelines. New Logo and Identity for Rippling done In-house Typography. New Logo and Identity for Rippling done In-house Illustrations. Of people with faces! New Logo and Identity for Rippling done In-house Business cards. New Logo and Identity for Rippling done In-house Various applications. New Logo and Identity for Rippling done In-house Foldout brochure. New Logo and Identity for Rippling done In-house New Logo and Identity for Rippling done In-house Out of home advertising.

The applications are all quite decent and there are some nice surprises in here, like the use of very thin and playful illustrations interacting with the big headlines and the monogram neatly tucked on the top-right corner in a square. Small things that make a difference. The plum and yellow color palette is unexpected... there is something old-school about it -- and by old-school I mean maybe early 2000s -- with a certain heaviness to it but in avoiding the more expected bright colors it manages to stand out nicely as well as feel fairly serious with the playfulness of the copy and illustrations for balance.

New Logo and Identity for Rippling done In-house Credit cards. New Logo and Identity for Rippling done In-house Swag. These look super nice for being corporate swag. Your browser does not support the video tag. Digital pay stubs. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Digital banners.

These last three videos... I'm not really sure what's up with them and at first glance they are a little corny but for some reason they are oddly pleasing -- like, they are not funny or super well done or exactly on brand but somebody thought that a monogrammed pooper scooper was a great idea and I'm willing to support that. Aside from this last aside, the identity is relatively straightforward but done with plenty of care and attention while being conscious of not just repeating the same visual language and behaviors of most other SaaS companies in San Francisco.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hS95eLnFBEI/new_logo_and_identity_for_rippling_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rippling_done_in_house.php Mon, 11 May 2020 04:44:19 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rippling_done_in_house.php
Categories: News

Spotted: New Logo for Noise

Fri, 05/08/2020 - 21:01
New Logo for Noise Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/qYnvSsTxWX0/new_logo_for_noise.php https://www.underconsideration.com/brandnew/archives/new_logo_for_noise.php Fri, 08 May 2020 12:08:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_noise.php
Categories: News

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