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Spotted: New Logo for Instabug done In-house

Wed, 08/21/2019 - 20:55
New Logo for Instabug done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ys_xT7MyH80/new_logo_for_instabug_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_instabug_done_in_house.php Wed, 21 Aug 2019 12:12:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_instabug_done_in_house.php
Categories: News

Spotted: New Logo for East Midlands Railway​

Wed, 08/21/2019 - 20:55
New Logo for East Midlands Railway​ Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/5i1ti7z_bw4/new_logo_for_east_midlands_railway.php https://www.underconsideration.com/brandnew/archives/new_logo_for_east_midlands_railway.php Wed, 21 Aug 2019 12:09:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_east_midlands_railway.php
Categories: News

Linked: Best Proprietary Font Ever

Wed, 08/21/2019 - 17:55
Good Type Foundry has customized its own Adieu to have a "tails" style for Smalls, a custom cat food delivery service. Best Proprietary Font Ever Visit Link Good Type Foundry has customized its own Adieu to have a "tails" style for Smalls, a custom cat food delivery service. http://feedproxy.google.com/~r/ucllc/brandnew/~3/w-sucpqdA4k/best_proprietary_font_ever.php https://www.underconsideration.com/brandnew/archives/best_proprietary_font_ever.php Wed, 21 Aug 2019 05:41:30 -0600 https://www.underconsideration.com/brandnew/archives/best_proprietary_font_ever.php
Categories: News

Noted: New Logo for Nordstrom

Wed, 08/21/2019 - 17:55
(Est. 1901) "Nordstrom, Inc. is a leading fashion retailer offering compelling clothing, shoes and accessories for men, women and kids. Since 1901, we've been committed to providing our customers with the best possible service--and to improving it every day. This commitment has taken us from “A ’Strom is Brewing” New Logo for Nordstrom

(Est. 1901) "Nordstrom, Inc. is a leading fashion retailer offering compelling clothing, shoes and accessories for men, women and kids. Since 1901, we've been committed to providing our customers with the best possible service--and to improving it every day. This commitment has taken us from a small Seattle shoe shop to the leading fashion retailer we are today. We're proud to serve customers in 40 states and Canada. Customers are served at 118 full-line stores in the U.S., Canada and Puerto Rico, 250 Nordstrom Rack locations, six Trunk Club clubhouses--a personalized styling service, three Jeffrey boutiques, two clearance stores and three Nordstrom Local service concepts. We also serve customers online in 96 countries through Nordstrom.com. We believe fashion is a business of optimism and in that spirit, we continue to grow and evolve. Free shipping and free returns, mobile shopping and exciting new retail partnerships offer us continued opportunities to serve more customers in more ways with a fresh, relevant shopping experience and inspiring style. Fashion changes. Shopping changes. Our commitment to happy customers doesn't."

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Nordstrom Logo. New Logo for Nordstrom 'Historical Nordstrom Logo' Print Dish Towel that shows a similar logo. Pointed out by BN reader Theodore Bouloukos. New Logo for Nordstrom Closest thing I could find to an application.

Opinion
Without any fanfare and most likely leading up to the opening of its new flagship store in New York this October, Nordstrom has introduced a revised logo. My one-word review would be: Okay. To expand on that because no one is here for one-word reviews: I think both before and after logos are equally acceptable and, to a certain, relative degree, the change is so subtle most people will not even notice so it will be business as usual. Preference-wise, I do like the new one better, mostly because of the fun contrast between the round “O”s and the rest of the condensed letters. The Art Deco Lite aesthetic has a nice glamour to it, which is something that the Optima-esque previous version was able to do in a different lifetime, when Optima signified fashion and luxury. It will be interesting to see how this plays out in application once the store opens… whether it remains demure and quiet or whether they turn up the volume visually for something more fashion-forward. To be continued… Maybe. For now, I’m on board with the evolution.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/zyie7mCgRWI/new_logo_for_nordstrom.php https://www.underconsideration.com/brandnew/archives/new_logo_for_nordstrom.php Wed, 21 Aug 2019 05:22:55 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_nordstrom.php
Categories: News

Reviewed: New Logo and Identity for BEAD by UnderConsideration

Wed, 08/21/2019 - 14:55
Established in 2006 the Bloomington Entertainment & Arts District (BEAD) is a state-designated cultural district and city-led economic development project that supports the galleries, performing arts venues, public parks, hotels, and nearly 100 restaurants and more than 100 specialty shops spread across 60 city blocks “Every Which Way” New Logo and Identity for BEAD by UnderConsideration

Established in 2006 the Bloomington Entertainment & Arts District (BEAD) is a state-designated cultural district and city-led economic development project that supports the galleries, performing arts venues, public parks, hotels, and nearly 100 restaurants and more than 100 specialty shops spread across 60 city blocks in the heart of downtown Bloomington, IN. Being a small city, almost everything that happens here, happens downtown, which is basically the purview of the BEAD so all the great restaurants, stores, bars, and venues are related to the BEAD, making it a fairly intrinsic part of what makes Bloomington, Bloomington. Earlier this year, the BEAD introduced a new identity designed by local firm, us.

My usual nota bene about posting our own work: Under normal circumstances, given the size of the client, this project would have been possibly posted in the Noted or even Spotted sections if it had not been designed by us. It is posted in the Reviewed section NOT because it was designed by us nor because we think it's the greatest thing on Earth but because we want to put ourselves in the same, relatively high-visibility situation that Brand New puts Reviewed projects in. This project is, in no way, offered as a "This is how it's done" but as "This is how we did it, for this client". This isn't meant to be used as a self-promotion effort either of using our own platform to push our own work but to give all readers the opportunity to put our work through the same level of scrutiny we put other projects through -- it's only fair!

New Logo and Identity for BEAD by UnderConsideration Samples of the OLD identity.

When we moved to Bloomington over two years ago, the downtown area had a few scattered banners with the BEAD logo and messaging and from the beginning it struck us how disparate these were from how much more engaging and charming downtown was. The logo had many problems, starting with the difficulty of deciphering the icons' posterized artwork in black against relatively dark colors and, once you did, you realized how unrelated they were in both execution and message. The color palette was a little painful and dated too. The icons in the logo extended to a larger set of icons that were presented in the walking map at a time where there was a clearer division of what kinds of business existed in specific areas, which has since evolved to be more varied. What the logo did very well, though, was establish "The BEAD" as an entity, thanks in part to how large it was in the logo. The BEAD acronym came about partly because the boundaries of the district form a bead-like shape. When the city announced a request for quotations we jumped on the opportunity to help our charming little town improve on its design.

Your browser does not support the video tag. Logo reveal animation. The arrows in the BEAD logo are based on the shapes of the city's logo. New Logo and Identity for BEAD by UnderConsideration Logo.

What's great about the district is that it literally resides at the center of the city, so people from all points -- North, South, East, West, and everything in between -- convene in this relatively small area and then are able to disperse in any direction to eat, drink, socialize, shop, and/or enjoy live performances. This notion that people come from everywhere and, once here, can go anywhere, is what prompted us to use arrows -- lots of them -- to convey the vibrancy of the district. Since the BEAD is a City of Bloomington initiative, we found it fortuitous that the city's own logo had the beginnings of some arrow shapes, just waiting to be uncovered, so the structure and proportions of the BEAD arrows come directly from the city's logo. We arranged the arrows in a diamond shape to allude to the boundaries of the district, which form a similar shape.

The "BEAD" within the arrows is typeset in Morl Sans for no philosophical reason other than it had the right thickness, width, and generic-ness that we were after as something that would pair well with the arrows' weight and construction. For the full name we wanted something to contrast the condensed "BEAD" and we selected GT Eesti for no philosophical reason other than it felt like Bloomington: modest, relatively quiet but with a quirky personality. The latter we saw reflected in Eesti's funky M"s . It was a hard set of words to work with and after trying many combinations, a fully justified approach ended up being the most useful -- we do realize "BLOOMINGTON" feels looser but I think we arrived at fairly decent range of letter-spacing.

New Logo and Identity for BEAD by UnderConsideration Color variations. They'll probably never use even a quarter of these but it's nice to know they could if they wanted to.

The color palette is very much on purpose in line with some of the fintech/startup-y palettes we've been seeing recently as a way of quickly signaling to the town that this iteration of BEAD is bold, vibrant, and new. It wasn't completely random or gratuitous though: both the purple and red were in the previous logo and the light and dark blue are in reference to the city's blue logo.

Your browser does not support the video tag. Logo animation. New Logo and Identity for BEAD by UnderConsideration Logo in arrow configurations that can point up, down, left, and right.

One of the reasons we wanted the full name justified was so that we could do the above... creating a set of large arrows -- well, chevrons -- by anchoring the full name around the four sides of the BEAD/arrow logo. The chevrons can then be used as actual directional prompts when used in city banners or construction walls or simply to point at information within a layout.

New Logo and Identity for BEAD by UnderConsideration Arrow patterns that can point to specific streets or landmarks. New Logo and Identity for BEAD by UnderConsideration Badge-like version of the logo.

The need for stickers for businesses in the district to show their allegiance by placing them on their entrance, led us to this badge-like version of the logo where we did some more tricky letter-spacing to wrap the full name around the arrows which creates a nice, tight unit and that also allows the BEAD to start to be recognized for its diamond shape. It also turned out to make a killer pattern.

New Logo and Identity for BEAD by UnderConsideration Badge pattern that can work on white and dark blue backgrounds. New Logo and Identity for BEAD by UnderConsideration Another pattern, based on the logo, multiplying the arrows like crazy. It can work in any of the color combinations on white and dark blue backgrounds.

Both us and the client enjoy patterns so we made more.

New Logo and Identity for BEAD by UnderConsideration Identity elements. New Logo and Identity for BEAD by UnderConsideration Website.

We designed a very simple one-page website as most of the hardcore information lives within the city's website, so this is literally a landing page to quickly highlight what the BEAD is about.

New Logo and Identity for BEAD by UnderConsideration Stickers. New Logo and Identity for BEAD by UnderConsideration Stack of stickers. New Logo and Identity for BEAD by UnderConsideration Stickers, stuck. New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration Series of banners for the town square (directly above) and the main arteries of the district. New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration Banners, IRL.

To launch the new identity, the city used most, if not all, of the street posts available for banners to highlight the areas that the district covers. The banners in the main square were designed to be "brand" banners while three other sets that ran across the main arteries of the district, highlighted specific businesses and amenities that you could find on each one. The list of "possibilities" is typeset in the same font size and line-height as the wordmark so the banners build up to the full name.

New Logo and Identity for BEAD by UnderConsideration One-off swag. Now accepting modeling gigs. (And, yes, the expressions are ironically over-serious because, well, look at that get-up.)

With so many patterns in play we couldn't resist producing some one-off prototypes at Print All Over Me and strutting around town with them. Aside from personal amusement, the idea for this was that the BEAD could get a mannequin, dress it up in BEAD garb, and have different businesses host it. The idea remains to be implemented in action.

New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration New Logo and Identity for BEAD by UnderConsideration Swag close-ups.

In the end, our hope is that we have created something that conveys the vibrancy of the district while providing the BEAD with a more robust presence so that Bloomington's residents will more clearly associate the BEAD's efforts with how much they are enjoying their time spent in the district day in and day out.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/806YNHZL6dk/new_logo_and_identity_for_bead_by_underconsideration.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bead_by_underconsideration.php Wed, 21 Aug 2019 04:11:34 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bead_by_underconsideration.php
Categories: News

Spotted: New Logo for Bjango done In-house

Tue, 08/20/2019 - 20:55
New Logo for Bjango done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TDHx6r--Ers/new_logo_for_bjango_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_bjango_done_in_house.php Tue, 20 Aug 2019 12:29:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_bjango_done_in_house.php
Categories: News

Spotted: New Logo for Christy White Associates by MiresBall

Tue, 08/20/2019 - 20:55
New Logo for Christy White Associates by MiresBall Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7jJXsKVvmdY/new_logo_for_christy_white_associates_by_miresball.php https://www.underconsideration.com/brandnew/archives/new_logo_for_christy_white_associates_by_miresball.php Tue, 20 Aug 2019 12:13:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_christy_white_associates_by_miresball.php
Categories: News

Linked: Branding Blocks

Tue, 08/20/2019 - 17:55
Yunke Xiao, a graduate student of SVA's MPS Branding program, is turning brands into cubes with the purpose being "to reveal the value of a brand's visual identity system and to reveal the brands' iconic assets." (A longer chart after the jump.) Branding Blocks Visit Link Yunke Xiao, a graduate student of SVA's MPS Branding program, is turning brands into cubes with the purpose being "to reveal the value of a brand's visual identity system and to reveal the brands' iconic assets." (A longer chart after the jump.) Branding Blocks http://feedproxy.google.com/~r/ucllc/brandnew/~3/X7QHUvZv6ok/branding_blocks.php https://www.underconsideration.com/brandnew/archives/branding_blocks.php Tue, 20 Aug 2019 08:05:43 -0600 https://www.underconsideration.com/brandnew/archives/branding_blocks.php
Categories: News

Noted: New Logo and Identity for Producteurs de Cidre du Québec by lg2

Tue, 08/20/2019 - 17:55
(Est. 1992) "Producteurs de cidre du Québec (Association of Quebec cider producers) is an organization that now has 60 members whose mission is to bring Quebec cider producers together in order to promote their collective interests and to develop and promote Quebec Cider. Its members “How do you like them Pommes?” New Logo and Identity for Producteurs de Cidre du Québec by lg2

(Est. 1992) "Producteurs de cidre du Québec (Association of Quebec cider producers) is an organization that now has 60 members whose mission is to bring Quebec cider producers together in order to promote their collective interests and to develop and promote Quebec Cider. Its members include just as many new cider houses as leaders and pioneers of the industry."

Design by
lg2

Related links
lg2 project page

Relevant quote
To illustrate cider’s uniqueness, the Producteurs de cidre du Québec unveiled a bolder platform, featuring bright colours and dynamic shapes. The new logo is classic and timeless, serving as an anchor for the playful graphics around it that always seem just slightly... off.

The unique variety of Quebec ciders are also represented by new imagery that reveals the five main categories of cider: still/flat cider, effervescent cider, fire cider, ice cider and rosé cider.

Images (opinion after)

New Logo and Identity for Producteurs de Cidre du Québec by lg2 Logo. Your browser does not support the video tag. Logo animation with animated backgrounds. New Logo and Identity for Producteurs de Cidre du Québec by lg2 Business cards. New Logo and Identity for Producteurs de Cidre du Québec by lg2 Stationery. New Logo and Identity for Producteurs de Cidre du Québec by lg2 Posters. New Logo and Identity for Producteurs de Cidre du Québec by lg2 Totes. New Logo and Identity for Producteurs de Cidre du Québec by lg2 Glass.

Opinion
The old logo was painfully bad, with an apple sort of puking a big drop of cider to form the tittle of the “i” on top of a ghastly sans serif. The new logo is so much infinitely better. Visually, yes, it forms a minimalist apple, and that’s all nice but what I like most is the arrangement of the name in a circle as a subtle way to convey forming a group, an association, and banding together. I really like that the apple stem is not dead center, which in turn allows “CIDRE” to be centered. I would have personally used a less Helvetica-ish typeface but this works. The illustrations are very, very random and, while fun, I think I would have preferred something a little more on topic, even if it were cliché illustrations of apples. Assuming the illustrations are right, the applications are engaging with the logo and type interacting by layering above and under them. Overall, if I were a cider producer I would totally join this association vs. keeping my cider all to myself from the old version.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7J_ocQjJDHw/new_logo_and_identity_for_producteurs_de_cidre_du_quebec_by_lg2.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_producteurs_de_cidre_du_quebec_by_lg2.php Tue, 20 Aug 2019 07:43:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_producteurs_de_cidre_du_quebec_by_lg2.php
Categories: News

Reviewed: New Logo and Identity for Hearing Australia by Landor

Tue, 08/20/2019 - 14:52
Established in 1947 (and previously known as Australian Hearing), Hearing Australia is a Government-funded provider of hearing services to eligible people including children under 26, pensioners, veterans, adults with complex communication needs, and Aboriginal and Torres Strait Islander people over 50. With over 600 locations “Safe and Sound” New Logo and Identity for Hearing Australia by Landor

Established in 1947 (and previously known as Australian Hearing), Hearing Australia is a Government-funded provider of hearing services to eligible people including children under 26, pensioners, veterans, adults with complex communication needs, and Aboriginal and Torres Strait Islander people over 50. With over 600 locations around the nation, Hearing Australia assesses patients' hearing, selects and fits hearing devices for them, and provides ongoing hearing health and technical care. This past July, along with their name change, Hearing Australia introduced a new identity designed by the Sydney, Australia, office of Landor.

We developed a brand strategy and identity focused on 'Celebrating Sound'. Working closely with Hearing Australia, we used this idea to inspire every aspect of our brand. A brand where you could hear, see and feel the sound. A brand built by sound.

Sound inspires a suite of two and three dimensional motion forms. Sound can be seen in our photography and illustrations. Sound informs the materials in our centres and the texture of our uniforms. Sound is at the heart of every decision we've made.Landor project page New Logo and Identity for Hearing Australia by Landor Logo. New Logo and Identity for Hearing Australia by Landor Logo animation.

The old logo meant well but unfortunately it wasn't very good. The human figure drawing, perhaps meant to have an aboriginal art aesthetic, looked weird, especially with the emanating audio lines (which nowadays are more easily interpreted as Wi-Fi signal) and the italic typography was too much italic-ness for one logo. What it did do well, was look like a government health initiative, which is not quite a compliment but a generalization of how bad government health initiative logos usually are. The new logo, by contrast, is very slick and goes to the other end of the spectrum in looking like a privately-owned, high-end clinic. Before I wrote the introduction about the organization and based on the new logo and identity I totally thought this was a publicly-traded corporation doing heavy-duty R&D and manufacturing top of the line hearing devices. I would have never guessed it was a government-funded program. All this is a long way of saying that the new logo and identity might be too nice.

But let's talk about its execution for now: I like it... I did immediately make the connection that the icon had to do with sound, which is not, in any way, proof that I'm smart but that the logo is an instant trigger of association to the organization's subject matter. Obviously, having the name next to it, spelling out what it is, helps but, still, it's an effective, nicely done icon. I do know there is a segment of the Brand New population that is tired of Australia maps being used for Australian companies but when your country is as easily identifiable as a maple leaf is for Canada, what you gonna do? The wordmark is fine and expected. I think the trendy blue color is what could have been changed to make this look less slick and techie and more welcoming instead.

Identity presentation. 3D animations -- with sound. All the 3D animations, large -- no sound. 2D animations -- with sound. New Logo and Identity for Hearing Australia by Landor Icon with ripple.

The idea of visualizing sound is great, not novel but relevant. The execution further pushes the identity into high-end territory with tone-on-tone 3D graphics that, yeah, look awesome and are beautifully done, but feel a little out of place. The 2D animations are not very good and look like a knock-off of Google's or IBM's design language things while also looking nothing like the 3D stuff.

New Logo and Identity for Hearing Australia by Landor Covers of some kind? New Logo and Identity for Hearing Australia by Landor Embroidered sweater -- at least it's not socks. New Logo and Identity for Hearing Australia by Landor New Logo and Identity for Hearing Australia by Landor Posters.

The first set of posters look like a museum exhibition... again, super nice, but if I saw them I wouldn't think "Great, just what I was looking for: hearing services for grandma" and I realize part of the brief was to change expectations and preconceptions about their service but this might too much. The second set of posters is more effective, looking more grounded. The rounded corner boxes are nice and soft and there is a good hierarchy to the layouts. You'll notice the middle poster that has a faceless human fun illustration so, yes, there is some of that thrown in into the mix. As usual, they are nice to look at but it does feel like we've looked at them so many times now.

Illustrations. New Logo and Identity for Hearing Australia by Landor Brochure. Not sure where this layout, color palette, or overall design fits with the other stuff but it was included in the project page, so here it is.

Overall -- and I think by now you know how I'm going to end this -- this is a very polished identity, with some great moments of restrained graphic flair but it feels too polished. I think most of the elements could work but with a warmer, more approachable tone instead of looking like fintech company.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6OEHVvavwgQ/new_logo_and_identity_for_hearing_australia_by_landor.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hearing_australia_by_landor.php Tue, 20 Aug 2019 04:26:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hearing_australia_by_landor.php
Categories: News

Spotted: New Logo for Deseret News

Mon, 08/19/2019 - 20:51
New Logo for Deseret News Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/97-aQmUJ5Us/new_logo_for_deseret_news.php https://www.underconsideration.com/brandnew/archives/new_logo_for_deseret_news.php Mon, 19 Aug 2019 12:11:31 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_deseret_news.php
Categories: News

Spotted: New Logo and Identity for Agendor by Updott

Mon, 08/19/2019 - 20:51
New Logo and Identity for Agendor by Updott Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/RFRenJaWqhk/new_logo_and_identity_for_agendor_by_updott.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_agendor_by_updott.php Mon, 19 Aug 2019 12:02:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_agendor_by_updott.php
Categories: News

Linked: Starbucks Creative Expression

Mon, 08/19/2019 - 17:51
Starbucks has a cool microsite showcasing its new creative expression. Starbucks Creative Expression Visit Link Starbucks has a cool microsite showcasing its new creative expression. http://feedproxy.google.com/~r/ucllc/brandnew/~3/jrOTDLvPXbk/starbucks_creative_expression.php https://www.underconsideration.com/brandnew/archives/starbucks_creative_expression.php Mon, 19 Aug 2019 08:27:08 -0600 https://www.underconsideration.com/brandnew/archives/starbucks_creative_expression.php
Categories: News

Noted: New Logo, Identity, and Livery for Canada Jetlines by Cossette

Mon, 08/19/2019 - 17:51
(Est. 2018, expected launch December 2019) "Canada Jetlines is set to become Canada's first true Ultra-Low Cost Carrier (ULCC) airline, with plans to operate flights across Canada and provide non-stop service from Canada to the United States, Mexico and the Caribbean. The Company plans to “Saving Face” New Logo, Identity, and Livery for Canada Jetlines by Cossette

(Est. 2018, expected launch December 2019) "Canada Jetlines is set to become Canada's first true Ultra-Low Cost Carrier (ULCC) airline, with plans to operate flights across Canada and provide non-stop service from Canada to the United States, Mexico and the Caribbean. The Company plans to commence operations with the Airbus A320 fleet, the most widely used aircraft for ULCC carriers worldwide. Jetlines is led by a board and management team with extensive experience and expertise in low-cost airlines, start-ups and capital markets. The Company was granted an unprecedented exemption from the Government of Canada that will permit it to conduct domestic air services while having up to 49% foreign voting interests."

Design by
Cossette

Related links
Jetlines press release

Relevant quote
Working with Cossette, the new identity system is authentic, accessible and deliberately distinct from the expensive goliath incumbents in Canada. The logo incorporates a face with a knowing smirk created from an upside-down plane. It includes an additional suite of expressive faces to capture every emotion of travel. The new system will cover every touchpoint of the brand experience from the livery to uniforms to signature luggage and humourous airsickness bags.

Images (opinion after)

New Logo, Identity, and Livery for Canada Jetlines by Cossette Logo. New Logo, Identity, and Livery for Canada Jetlines by Cossette Motto. New Logo, Identity, and Livery for Canada Jetlines by Cossette Guidelines. New Logo, Identity, and Livery for Canada Jetlines by Cossette Business cards. New Logo, Identity, and Livery for Canada Jetlines by Cossette Uniforms? New Logo, Identity, and Livery for Canada Jetlines by Cossette Livery. Identity introduction. Protest video against the duopoly of airlines in Canada.

Opinion
The old logo — which I assume was meant as a placeholder from the beginning — was more or less fine. The multi-“J” monogram had a good upward momentum going and, although not my cup of tea, the italic wordmark fit well with it. The new logo (and the identity) amp up the rebellious, smart-ass personality with a smirking airplane face that I still can’t decide if it’s awesome or terrible. I like its cleverness in turning the airplane into a face but the resulting face is so weird… like, does it have a massive unibrow? Is it wearing a hat? I dunno. The wordmark is nice, with a subtle slant starting at the “j” and ending in the “l”, with some big bold spiky serifs all around. The identity then plays with the different faces of the icon and, again, I’m torn whether I love it or hate it… maybe I just appreciate it. The overall tone, with the condensed sans serif and black-and-deep-orange color palette is loud and in your face, as is the overall tone of their presentation on their website. Being an ultra low cost carrier airline, this all fits within the looser norms of this type of airline and serves as a clear way to contrast from the buttoned-up approach of their main competition, Air Canada and Westjet.

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Categories: News

Reviewed: New Logo and Identity for Teach First by Johnson Banks

Mon, 08/19/2019 - 14:51
Established in 2002, Teach First is a non-profit social enterprise in England and Wales working to transform primary and secondary education at schools facing the biggest challenges and serving the most disadvantaged communities through the development of great teachers and leaders. Based on a two-year “You First” New Logo and Identity for Teach First by Johnson Banks

Established in 2002, Teach First is a non-profit social enterprise in England and Wales working to transform primary and secondary education at schools facing the biggest challenges and serving the most disadvantaged communities through the development of great teachers and leaders. Based on a two-year program, Teach First trains first-time teachers through a five-week intensive program before school starts and continues their development in the school where they evolve from an "unqualified teacher" to gaining Qualified Teacher Status then becoming a Newly Qualified Teacher and, in the end, gaining a Postgraduate Diploma in Education. The charity has now recruited over 14,000 teachers and leaders, 60 of which have become head teachers, supporting over a million students in the last 17 years. This month, Teach First introduced a new identity designed by London, UK-based Johnson Banks.

New Logo and Identity for Teach First by Johnson Banks Samples of the previous identity. [The] task was to find a bold and differentiating new brand approach which used the new narrative as a springboard, tackled preconceptions and would be digitally led. It needed to reflect their evolution from a charity known just for teacher training, to one offering a range of school leadership programmes, supporting schools and helping teachers to thrive. And finally it had to be adaptable across a bewildering array of target audiences: graduates; teachers; professionals considering 'switching' to teaching; headmasters; government departments; philanthropists; corporate sponsors, and so on.

After extensive design stages and multiple rounds of audience testing, a clear winner emerged that is simple and bold, yet enables Teach First to move in a new direction. The idea begins with a simple T/F monogram that echoes 'building a fair education for all' and allows them to clearly identify themselves, from the smallest space on a social post to the largest billboard site.Johnson Banks project page New Logo and Identity for Teach First by Johnson Banks Logo. New Logo and Identity for Teach First by Johnson Banks Stacked version. Your browser does not support the video tag. Logo animation.

The old logo, clearly, was not very interesting and that same lackluster-ness seeped into the rest of their materials and communications, yielding a fairly bland and unattractive identity. The new logo features a bold monogram that blends a "T" and an "F" into a strong identifier for the organization. An easy visual puzzle where triangles help define the letters, the monogram has a nice geometric basis to it that ties it to primary education. The wordmark, in a bold, spiky serif looks good and serves as a matching complement to the shapes of the monogram. The stacked version gets a little disproportionate with the huge monogram but it does work in cementing it as the clear mark for the organization.

[We] oversaw photoshoots across the UK featuring school children who were encouraged to be themselves - real, sometimes cheeky, always human - rather than fall back on the clichéd classroom shots that have become the industry standard. We also shot a whole tranche of teachers in a similar style.Johnson Banks project page New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks Photography approach. The design approach continues with a new typographic language, punchy colour palette, bold graphic style and a revised art direction approach. We also introduced a snappier and bolder new tone of voice. Together with a newly developed messaging framework, this encourages Teach First to say less, not more, using straightforward communication in an increasingly jargon-heavy sector.Johnson Banks project page New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks Social media posts.

The identity revolves around some uplifting photography of kids mixed with equally uplifting copywriting that communicates the organization's goal of changing the outlook of kids' futures from a state of apathy to a state of optimism. Visually there are a number of things going on, some better than others. I like the crossed out, lame words replaced with positive words and the cut-corner holding shape for words (the ones that say "pauses" or "rise" below) but I'm not as much of a fan of the silhouetted photos with shapes or the combination of the serif with the light sans serif. As a whole, though, it's a versatile and varied system to adapt to multiple uses.

New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks Brochures. New Logo and Identity for Teach First by Johnson Banks Report cover. Key to this relaunch, their ongoing teacher recruitment and the growth of their schools network is a multi-faceted, multi-channel advertising campaign. We have developed this based upon the idea of the choices that their many target audiences face - and that by joining or supporting Teach First, you can 'alter the outcome'. Here are some examples.Johnson Banks project page New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks Campaign.

In the campaign, the silhouetted photos start to look a little cheesy -- it might just be the unnatural bright yellow and blue backgrounds because when they are on black it does look great. The A/B concept is good and decently executed but I wonder if the ads are relatively "complex" to be read on the fly -- I don't know if this is just me assuming that people don't have the attention span anymore to take 5 seconds to decode an ad because phones. Again, I like the overall tone of how the A and B options point out the attitude of just letting things be vs. the way things could be.

New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks Various applications. New Logo and Identity for Teach First by Johnson Banks New Logo and Identity for Teach First by Johnson Banks Patches.

Overall, this has an interesting aesthetic that feels academic and school-related while managing to also feel career-oriented for young professionals. Like, yes, it's school-ish/college-y but something you could see at a career fair and where it's clear that one could help make a difference.

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Categories: News

Spotted: New Logo for Stater Bros. Markets

Fri, 08/16/2019 - 20:50
New Logo for Stater Bros. Markets Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Linked: Snapchat goes Boo-ld

Fri, 08/16/2019 - 17:50
Snapchat updated its app icon with a bolder stroke around the ghost and, yup, some people freaked out. We live in crazy times. Snapchat goes Boo-ld Visit Link Snapchat updated its app icon with a bolder stroke around the ghost and, yup, some people freaked out. We live in crazy times. http://feedproxy.google.com/~r/ucllc/brandnew/~3/lt7eKpeHP_8/snapchat_goes_boo-ld.php https://www.underconsideration.com/brandnew/archives/snapchat_goes_boo-ld.php Fri, 16 Aug 2019 08:14:04 -0600 https://www.underconsideration.com/brandnew/archives/snapchat_goes_boo-ld.php
Categories: News

Noted: New Logo and Identity for Leman Jewelry by M -- N Associates

Fri, 08/16/2019 - 17:50
(Est. 1950) "When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For many years, they have been “A Diamond in the Rough No More” New Logo and Identity for Leman Jewelry by M -- N Associates

(Est. 1950) "When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For many years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique diamond jewelry designs. In spite of various types of orders and requirements, whether they are designs created to suits owned diamonds or new exclusive designs to comprehend rare diamonds, Leman's creation is always sophisticated, diversified and exquisite." (From designer's project page)

Design by
M — N Associates (Ho Chi Minh City, Vietnam)

Related links
M — N Associates project page

Relevant quote
Our way to approach the concept was a completely new visual system that can expose the luxurious, exquisite yet sophisticated and minimal feeling for the brand. Adapting that core values, the logo mark design was made from the center outwards. Starting with the most basic ring setting shape, the shape which holds the diamonds and glorifies its beauty: the cross setting. We called it the Leman Star, as the sparkle indicates that ‘jewelry brand’ feeling, Leman star is also seen in the center of the letter E in the logotype.

Around Leman Star are various types of crafted one-by-one asymmetrical diamond shapes – what Leman has been selling and uniquely designing for every customer. The logo’s grid system based on the inner look of a round diamond cut, the most recognizable diamond. The whole system itself is a complete reflection of Leman’s creating process and also their products.

Images (opinion after)

New Logo and Identity for Leman Jewelry by M -- N Associates Wordmark. New Logo and Identity for Leman Jewelry by M -- N Associates Icon. New Logo and Identity for Leman Jewelry by M -- N Associates Icon structure. Icon and wordmark presentation. New Logo and Identity for Leman Jewelry by M -- N Associates New Logo and Identity for Leman Jewelry by M -- N Associates Stationery. New Logo and Identity for Leman Jewelry by M -- N Associates Packaging system. New Logo and Identity for Leman Jewelry by M -- N Associates New Logo and Identity for Leman Jewelry by M -- N Associates Bags. New Logo and Identity for Leman Jewelry by M -- N Associates New Logo and Identity for Leman Jewelry by M -- N Associates Boxes. New Logo and Identity for Leman Jewelry by M -- N Associates Gift wrapping.

Opinion
The old logo was not very good but, to its credit, it did convey “jewelry” with its large faceted icon that was one degree short of evil-corporation-in-a-movie. The new wordmark is beautiful and elegant with a wide structure and accentuated serifs with the bonus of the star shape inside the “E”, which works quite well. It could have probably been tapered just a tad more so that its ends matched the thinness of the horizontal lines of the letters. Still, pretty nice. The icon is also very nicely done and very smart in the elements its built from. The best thing is that it visually sparkles like a diamond but without being literal. The packaging is very luxurious and there are a lot of great production details that take it up a notch or ten. Overall, an elegant, upscale, and restrained identity that vastly elevates the status of Leman.

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Categories: News

Reviewed: Friday Likes 297: From Daily Dialogue, Love Street, and Radical Co-operative

Fri, 08/16/2019 - 14:50
A wide variety of clients and approaches this week, with work from Munich, Lisbon, and Los Angeles. “From Daily Dialogue, Love Street, and Radical Co-operative” Friday Likes 297

A wide variety of clients and approaches this week, with work from Munich, Lisbon, and Los Angeles.

CAP by Daily Dialogue CAP by Daily Dialogue

CAP is a creative production agency in Madrid, Spain, specializing in photography/image creation. Their business is divided into eight departments: Agency, Production, Studios, Lighting, Media, Gallery, Foundation, and Hotel. The latter not really a hotel but a kind of hospitality faux brand of swag and amenities for their clients. The identity, designed by Munich, Germany-based Daily Dialogue, highlights the eight departments by using "001" to "008" as design elements for almost all applications, usually surrounding "CAP", all in a deadpan sans serif. There really is not much at play and it could easily be considered a hipster-brutalist-light approach but the applications are all so damn pleasing to look at -- not included is this damn vehicle. Every layout is so well considered with the system adapting slightly different every time but maintaining the same coolness throughout. The only problem with this identity is that they have to stay at eight departments for a while -- adding a ninth service would mean a reprint, even of this umbrella. See full project

Bisset by Love Street Bisset by Love Street

Bisset is a clothing store in Lisbon, Portugal, that brings together "Parisian cult-labels" for women. The identity, designed by local firm Love Street, visualizes the store's concept of "Né dans la rue" (Born on the street), with a speckled background emulating splattered cement texture but rendered in a soft color palette of peach, teal, and tan, accentuated with a lovely and light stencil serif, for a great combination of rough and delicate. As usual, gold foil stamping is the hero, adding a touch of luxury. See full project

Ercole by Radical Co-operative Ercole by Radical Co-operative

Ercole (Italian for "Hercules") is a new range of wines created by The Piedmont Guy, who represents and distributes family-owned wineries from the Italian region of Piedmont. The identity and packaging, designed by Los Angeles, CA-based Radical Co-operative, is inspired by vintage Italian signage and features a delightful combination of custom lettering that gives these wines a fun, lighthearted vibe. The primary "Ercole" lettering is really nice, with the heavy bottom curves and the individual lerrering for the three varieties is refreshingly loose and unpretentious. Would totally buy these for the label alone. See full project

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Categories: News

Spotted: New Logo for Reproductive Medicine Associates

Thu, 08/15/2019 - 20:50
New Logo for Reproductive Medicine Associates Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

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