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Linked: Great in Bed

Tue, 04/16/2019 - 16:56
Every now and then my inner teenager gets the better of me and this is too much: a bed company with a logo like this and a tagline that reads "don't come to us -- we'll come to you". *Giggles*. Great in Bed Visit Link Every now and then my inner teenager gets the better of me and this is too much: a bed company with a logo like this and a tagline that reads "don't come to us -- we'll come to you". *Giggles*. http://feedproxy.google.com/~r/ucllc/brandnew/~3/HZswRAv4kJk/great_in_bed.php https://www.underconsideration.com/brandnew/archives/great_in_bed.php Tue, 16 Apr 2019 06:11:17 -0600 https://www.underconsideration.com/brandnew/archives/great_in_bed.php
Categories: News

Noted: New Logo and Identity for Halifax by Rufus Leonard

Tue, 04/16/2019 - 16:56
(Est. 1853) "At Halifax we've been helping our customers since 1853. Whether buying a home or saving for a rainy day, we'll help you with all your everyday banking needs. With every branch open Monday to Saturday, 24/7 Online and Mobile Banking, and easy to “Will it ’fax?” New Logo and Identity for Halifax by Rufus Leonard

(Est. 1853) "At Halifax we've been helping our customers since 1853. Whether buying a home or saving for a rainy day, we'll help you with all your everyday banking needs. With every branch open Monday to Saturday, 24/7 Online and Mobile Banking, and easy to use Telephone Banking, we're giving our customers more time and more ways to manage their money. We offer a wide range of accounts and services to suit your banking needs. Visit our website to find details of our very latest offers."

Design by
Rufus Leonard (London, UK)

Related links
Design Week story

Relevant quote
Halifax’s new brand strategy is based around “fintech meets humanity”, says Carlo D’Alanno, executive creative director at Rufus Leonard, which has drawn inspiration from the “straightforward and simple” feel of financial technology brands.

The refreshed Halifax logo retains the brand’s “X” symbol, but includes a new, bespoke logotype, as well as a redesigned “X” that is now filled-in rather than striped with horizontal lines. The new typeface is less bold, with thinner letterforms and smaller kerning, while the new “X” is also thinner and slightly elongated.

[D’Alanno] adds that the new identity aims to humanise Halifax, and through using softer colours, flatter graphics and people photography, help it appear “more honest and democratic”, and enable it to stand out from high-street competitor banks such as Natwest, Santander and Barclays. “We want to make it feel less like an institution and more a bank of choice that is easy to engage with,” he says.

Images (opinion after)

New Logo and Identity for Halifax by Rufus Leonard Logo. New Logo and Identity for Halifax by Rufus Leonard Sample layouts. TV spot by Adam&EveDBB.

Opinion
I wasn’t familiar with this finance organization before but based on the number of tips I guess I have been missing out. As such, I’m not sure how liked or disliked the logo and brand were but I get the gist that the old was old and the new is new (as in let’s-get-those-young-people-new). The old logo was fine… a horror to reduce and a little aggressive on the extra heavy font but fine for the most part. The new logo is fine execution-wise — the “X” is clearer and the type is better — but it has a super weird evil corporation vibe that seems to go against the goal of attracting a younger audience and competes with the overly friendly layouts with the light font, smiling people, and soft pastel colors. Overall, it has a cobbled-together feel that fails to communicate whether this is an old-fashioned, storied institution or one of those digital-first finance fun things and in trying to be both, it nails neither.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/rWU-HkDMz28/new_logo_and_identity_for_halifax_by_rufus_leonard.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_halifax_by_rufus_leonard.php Tue, 16 Apr 2019 05:53:09 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_halifax_by_rufus_leonard.php
Categories: News

Reviewed: New Logo and Identity for City of Vienna by Saffron

Tue, 04/16/2019 - 13:56
Vienna is the federal capital and largest city of Austria with a population of about 1.9 million and is the country's cultural, economic, and political center. Vienna is regularly ranked as one of the, sometimes the, world's most liveable city and is a great travel “Shield of Dreams” New Logo and Identity for City of Vienna by Saffron

Vienna is the federal capital and largest city of Austria with a population of about 1.9 million and is the country's cultural, economic, and political center. Vienna is regularly ranked as one of the, sometimes the, world's most liveable city and is a great travel and business destination. In charge of making the city run as good as it does for its citizens is the City of Vienna administration, which has over 30,000 employees, making it one of Austria's largest employers. Recently, the City of Vienna introduced a new identity designed by Saffron.

The city of Vienna set Saffron the challenge of developing a brand strategy that could better serve residents, city employees, businesses and students. With over 70 departments, the city's positioning and communications had become complicated by myriad sub-brands that obscured the role of the city government and created inefficiencies for staff.

The new brand should reinforce Vienna's modernity, being ranked No.1 smart city worldwide, ahead of Chicago and Singapore by Roland Berger consulting. Further it should unite civil servants around a shared vision of the city's role and common ambitions for future development. Most of all, the new brand was to make it easier for citizens to identify and access city services.Saffron project page New Logo and Identity for City of Vienna by Saffron All previous department logos. A new brand architecture was needed to represent the municipality's organisational units with clarity. Saffron's strategy and design teams devised a monolithic model that significantly reduces the current strategic and visual noise. Replacing internal numbering of departments, a focus is placed on simplified names for each department, endorsed by the City of Vienna logotype. The streamlined architecture establishes a single citizen-facing brand, whose promise is kept daily by Vienna's 70-plus departments. This allows a more effective and efficient mode of operation, service delivery and communications.Saffron project page Your browser does not support the video tag. Before to after logo animation. New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron Logo in German and English. Your browser does not support the video tag. Sub-brands.

The old logo looked like the most polite ransom note and while it conveyed... diversity, I guess, it was a mess, with different fonts in different weights and styles not working together in the least. Add to that 70 other logos and there is no way anyone can know that one entity is properly in charge of everything. The new logo is far more in tune with the expectations of a city government identity. The shield, which comes from Vienna's coat of arms, is brought to the forefront and its existing simplicity works perfectly well as the city's icon. The wordmark is distinctive but I can't say that I like it. The "t"s are very off-putting to me but I may be alone in that sentiment. It's not a geometric sans or a bold spiky serif, so it's at least out of the ordinary. Sub-brands look good; hard to argue with a decent system.

A range of lively interpretations of the coat of arms were illustrated to provide the municipality with a communication tool. They express the brand idea of the people at the heart of everything, using the shield as a frame to shed light on the people of Vienna, allowing the shield to reflect the personality of the city and her residents.Saffron project page Your browser does not support the video tag. New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron Illustrated icon.

The icon can be illustrated in different ways for different events and this has plenty of potential to bring in varied styles to the icon... I can imagine a graffiti version of some kind or some 1980s-tastic rendition.

Your browser does not support the video tag. New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron Custom type family designed in collaboration with Dalton Maag.

The custom type is interesting -- an acquired taste. I want to like it more than I do but there is something odd about it. Like the "g" and "a" have too much going on; the angle of the "e"; the stem-less "u"... it's an odd combination of things. Interestingly, the "t" is different from the logo, so I like that.

Tightly coordinated with the brand idea, the elements of the visual identity reflect the personality of the city through iconography, typography and imagery. It respects the efficiency of the government, whilst embodying the colour and human centricity of the place and its residents. Saffron project page New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron Icon activation.

The main attraction of the identity is the flexibility of the icon that can turn any of its quadrants into a holding shape for text or imagery, creating an always-on relationship between the city and the messaging. The weight of the cross in the shield provides the perfect width of margins to make this work.

In collaboration with specialist type foundry Dalton Maag, we commissioned a bespoke typeface, the Wiener Melange. Inspired by the curves of the emblematic shield and named for Vienna's famous coffee, the typeface draws on cultural assets of the city, from the lettering of the Secession to the characters found on historic inns.Saffron project page New Logo and Identity for City of Vienna by Saffron Guidelines. New Logo and Identity for City of Vienna by Saffron Stationery. Your browser does not support the video tag. Layout system. Your browser does not support the video tag. Layout examples. New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron New Logo and Identity for City of Vienna by Saffron Ads. New Logo and Identity for City of Vienna by Saffron Covers. New Logo and Identity for City of Vienna by Saffron Various applications.

The layout system is great in its simplicity and ease of application while establishing a fairly recognizable style that should help city communications be more effective and more clearly coming from a single source. Overall, this has the crispness and clarity I would expect from the administration of Vienna.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/2R8XQrpsrEg/new_logo_and_identity_for_city_of_vienna_by_saffron.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_city_of_vienna_by_saffron.php Tue, 16 Apr 2019 04:44:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_city_of_vienna_by_saffron.php
Categories: News

Spotted: New Logo and Packaging for Sir Kensington's done In-house

Mon, 04/15/2019 - 19:55
New Logo and Packaging for Sir Kensington's done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hFfI9uD3l3M/new_logo_and_packaging_for_sir_kensingtons_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_sir_kensingtons_done_in_house.php Mon, 15 Apr 2019 12:00:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_sir_kensingtons_done_in_house.php
Categories: News

Spotted: New Logo for ZIPAIR Tokyo by Six Inc.

Mon, 04/15/2019 - 19:55
New Logo for ZIPAIR Tokyo by Six Inc. Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PMu0FP3AedM/new_logo_for_zipair_tokyo_by_six_inc.php https://www.underconsideration.com/brandnew/archives/new_logo_for_zipair_tokyo_by_six_inc.php Mon, 15 Apr 2019 11:52:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_zipair_tokyo_by_six_inc.php
Categories: News

Announced: Co-Op Shop: Volume 2 Campaigns are Ready for Pre-Order!

Mon, 04/15/2019 - 16:55
The top 3 vote-getters from the second volume of submissions to the Co-Op Shop -- with the challenge of bringing to life "There's That Blue Again" -- are now available for pre-order on our Cotton Bureau store. The pre-order campaigns will end on April 29 “Pre-orders Close April 29”  Volume 2 Campaigns are Ready for Pre-Order!

The top 3 vote-getters from the second volume of submissions to the Co-Op Shop -- with the challenge of bringing to life "There's That Blue Again" -- are now available for pre-order on our Cotton Bureau store.

The pre-order campaigns will end on April 29 and this is the only chance to buy. The selected t-shirts are:

RIP That Blue (printed front AND back) by James Politi Off the Charts by Mark Glancy Hey Guys! by Arthur Lambillotte

Thanks to everyone that submitted and voted. I hope you find these t-shirts enjoyable and that you would be proud to wear.

Pre-order now at cottonbureau.com/brandnew.

And get a pin while you are there.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jvi378JxMxk/co-op_shop_volume_2_campaigns_are_ready_for_pre-order.php https://www.underconsideration.com/brandnew/archives/co-op_shop_volume_2_campaigns_are_ready_for_pre-order.php Mon, 15 Apr 2019 09:20:37 -0600 https://www.underconsideration.com/brandnew/archives/co-op_shop_volume_2_campaigns_are_ready_for_pre-order.php
Categories: News

Linked: Univision Logo Roast

Mon, 04/15/2019 - 16:55
Owned by Univison since 2016, Clickhole, a satirical website from The Onion, blasts -- satirically, one would presume -- the Univision logo after the latter sold it (along with The Onion, Gizmodo, Deadspin, and other digital properties) to a private equity company recently. Univision Logo Roast Visit Link Owned by Univison since 2016, Clickhole, a satirical website from The Onion, blasts -- satirically, one would presume -- the Univision logo after the latter sold it (along with The Onion, Gizmodo, Deadspin, and other digital properties) to a private equity company recently. http://feedproxy.google.com/~r/ucllc/brandnew/~3/W-Jpd84qK3g/univision_logo_roast.php https://www.underconsideration.com/brandnew/archives/univision_logo_roast.php Mon, 15 Apr 2019 07:13:27 -0600 https://www.underconsideration.com/brandnew/archives/univision_logo_roast.php
Categories: News

Noted: New Logo for Ontario

Mon, 04/15/2019 - 16:55
"Ontario is one of the 13 provinces and territories of Canada and is located in east-central Canada.It is Canada's most populous province accounting for 38.3 percent of the country's population, and is the second-largest province in total area. Ontario is fourth-largest jurisdiction in total area “Hot Tub Time Machine” New Logo for Ontario

"Ontario is one of the 13 provinces and territories of Canada and is located in east-central Canada.It is Canada's most populous province accounting for 38.3 percent of the country's population, and is the second-largest province in total area. Ontario is fourth-largest jurisdiction in total area when the territories of the Northwest Territories and Nunavut are included. It is home to the nation's capital city, Ottawa, and the nation's most populous city, Toronto, which is also Ontario's provincial capital." (Wikipedia)

Design by
N/A

Related links
2019 Ontario Budget Plan
CBC story

Relevant quote
The government has embarked on an ambitious effort to ensure all government activities reflect and reinforce a simple common brand standard rooted in the qualities of Trust, Responsiveness, Better Customer Experience, Caring and Fairness. This new shared brand will be encapsulated in a new shared visual identity rooted in the modernized Ontario Trillium Logo that you can find on the cover of this Budget. The logo is accompanied by a clear and succinct articulation of a simple unifying principle: that the Ontario government is “Working for You.”

The government intends to deliver a new visual identity directive across the entire public sector that will explicitly prohibit the spending of taxpayer dollars on new logos or other visual identifiers going forward. Since 2011, the ministries and agencies of the Ontario government wasted more than $2 million on visual identity work that only served to fragment the Ontario government’s brand and confuse the public about what it stands for. Existing visual identifiers will be retired and replaced by variations of a flexible and adaptable brand system based on the new Trillium. This will be done in a “no-waste” manner to allow different bodies to exhaust their pre-existing brand collateral before adopting the new standard. Revenue-generating government bodies with existing brand identities will be managed on a case-by-case basis.

Images (opinion after)

New Logo for Ontario Logo.

Opinion
Trilliums are to Ontario what maple leafs are to Canada and the region has had a trillium icon since the 1960s. Between 2006 and 2019, it had what is commonly referred to as the “3 men in a hot tub” icon which, once you hear that moniker, is impossible to see anything else. I have never been a big fan of that logo — the abstract human sprites are too cheesy and the composition fairly awkward. The new logo goes back to the original version with a simplified icon in a style that would look right at home in this publication — so much so that it, in fact, is in that publication. This new-old approach is undoubtedly better and more dignified than the previous logo, even elevating the otherwise lackluster wordmark. The revised holding shape for the icon is quite nice too and should be interesting to see what kind of identity surrounds it, if any. The mention of the logo in the budget plan is pretty humorous to read as a kind of government logo trash talking gauntlet that feels comes across unapologetic for Canadian standards. Overall, a good decision was made even if it feels like the logo change was more of a political message being served.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eljEhFa4ip0/new_logo_for_ontario.php https://www.underconsideration.com/brandnew/archives/new_logo_for_ontario.php Mon, 15 Apr 2019 06:18:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_ontario.php
Categories: News

Reviewed: New Logo and Identity for Pete Buttigieg by Hyperakt

Mon, 04/15/2019 - 13:55
Pete Buttigieg is the mayor of the city of South Bend, Indiana, and the latest Democrat to announce his candidacy for the 2020 U.S. Presidential election. A graduate of Harvard University and Oxford University, he is a young 37-year-old, but has had experience working in “Water Under the Bridge” New Logo and Identity for Pete Buttigieg by Hyperakt

Pete Buttigieg is the mayor of the city of South Bend, Indiana, and the latest Democrat to announce his candidacy for the 2020 U.S. Presidential election. A graduate of Harvard University and Oxford University, he is a young 37-year-old, but has had experience working in the corporate world at McKinsey and Company, served as an intelligence officer in the United States Navy Reserve for 12 years, and is currently in his second term since 2012 as mayor of South Bend, helping the city evolve from various years of struggles. Buttigieg, married since 2017, is also the first openly gay Democratic candidate and municipal executive in Indiana -- for non U.S. folks, this is like being a gummy bear in a tray of mashed potatoes. Yesterday, Buttigieg formally announced his nomination and introduced his campaign logo and identity designed by Brooklyn, NY-based Hyperakt.

The Jefferson Blvd Bridge is a concrete arch bridge built in 1906 over St. Joseph River in the heart of South Bend, Indiana. In 2015, in commemoration of the city's 150th Anniversary, Mayor Pete led an effort to reimagine the bridge as a beacon of South Bend's renaissance. He commissioned the South Bend River Lights, an interactive, public light sculpture that spectacularly lights up a small waterfall that stretches across the river. The bridge is a symbol of the innovative thinking Mayor Pete brings to leadership and the inspiration for our campaign's logo.Pete for America Design Toolkit Your browser does not support the video tag. Jefferson Blvd Bridge as the basis for the logo. New Logo and Identity for Pete Buttigieg by Hyperakt Primary logo. New Logo and Identity for Pete Buttigieg by Hyperakt Shorthand logo.

Even though plenty has been written about the candidate logos so far, I have not written anything about them nor reviewed any of them, mostly because they have all been lackluster attempts at being the next Obama-logo-meets-Alexandria-Ocasio-Cortez-color-palette campaign identity of the year. Kamala Harris gets close to something but ultimately I keep seeing the Unbreakable Kimmy Schmidt titles and Beto O'Rourke's logo is industrial-looking but perhaps to a fault. Don't get me wrong, it's amazing to see these candidates break the mold and put design front and center as part of their campaign but nothing so far has felt genuine or like an evident home run when it comes to campaign identities. Until now.

Buttigieg's -- well, Pete's -- logo is a strong, perfectly executed logo rooted in something meaningful and relevant to the candidate. The bridge may not be fully evident to everyone but it's a very easy narrative to embed into the logo and once you see it, it makes the logo stronger. I like how the bridge bridges "20" and "20" -- there is something nicely metaphorical about it for bringing two sides together. I normally cringe at gratuitous angle cuts in letters but the custom "E"s gain a lot of personality from the modification. The overall look of the logo is like something you would find rusted on an old piece of industrial equipment in someone's barn in the Midwest. Yet slick enough to be printed on t-shirts and buttons and displayed on social media.

New Logo and Identity for Pete Buttigieg by Hyperakt Full logo. New Logo and Identity for Pete Buttigieg by Hyperakt Last-name-pronunciation logo. New Logo and Identity for Pete Buttigieg by Hyperakt Team Pete logo.

A wider range of logos complements the primary logo, all adding to the visual story in charming and evocative ways. The last-name logo easily translates into a campaign trail chant that many sports teams would kill to have.

Rather than adopt the default red, white and blue color palette of past presidential candidates, our color palette is deeply rooted in Pete's home town - South Bend, Indiana. Born and raised in South Bend, Mayor Pete has led the rust-belt, midwestern city through a period of renaissance since he took office. The 9 colors in our pallette are an ode to Pete's hometown and his life there.Pete for America Design Toolkit New Logo and Identity for Pete Buttigieg by Hyperakt Color palette references. New Logo and Identity for Pete Buttigieg by Hyperakt Color palette.

The color palette -- which has been the most talked about element of campaign identities this year -- is excellent, avoiding the traditional red-white-and-blue in favor of a set of colors that manage to look both warm and fuzzy but also industrial.

New Logo and Identity for Pete Buttigieg by Hyperakt State supporting logos.

Hillary Clinton's state campaigns got close to Obama's customization for different constituencies but they weren't as memorable. Pete's state-supporting logos are pretty close in being as bad-ass as Obama's. With little nods to some states -- like Pennsylvania's bell or Texas' horns -- each custom lettering job gives remarkable ownership and pride to supporters there and it makes for a hell of a group image.

New Logo and Identity for Pete Buttigieg by Hyperakt Typography. New Logo and Identity for Pete Buttigieg by Hyperakt New Logo and Identity for Pete Buttigieg by Hyperakt New Logo and Identity for Pete Buttigieg by Hyperakt Candidacy announcement. New Logo and Identity for Pete Buttigieg by Hyperakt Behind the scenes: banners. New Logo and Identity for Pete Buttigieg by Hyperakt Behind the scenes: buttons. New Logo and Identity for Pete Buttigieg by Hyperakt Behind the scenes: volunteer lanyards. New Logo and Identity for Pete Buttigieg by Hyperakt Behind the scenes: Pete and Hyperakt.

Without a doubt, this is the best Presidential candidate campaign this time around -- pending a Paul-Rand-level identity miracle from Joe Biden if and when he announces his candidacy -- and I would say possibly ranks among the best ever. Even though none of the design ingredients here are novel and we've seen in one way or another everything from the industrial curved typography in the logo to the coffee-shop lettering in the states logos, it all feels distinctly refreshing, bold, and forward in this context for this candidate. Design-wise, Pete gets my vote for 2020.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DX-ASRQBSYk/new_logo_and_identity_for_pete_buttigieg_by_hyperakt.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pete_buttigieg_by_hyperakt.php Mon, 15 Apr 2019 05:13:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pete_buttigieg_by_hyperakt.php
Categories: News

Spotted: New Logo and Identity for Cordelia's Market by Loaded for Bear

Fri, 04/12/2019 - 22:49
“https://wearelfb.com/work/cordelias-market” New Logo and Identity for Cordelia's Market by Loaded for Bear Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/fho_mF7hYDg/new_logo_and_identity_for_cordelias_market_by_loaded_for_bear.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cordelias_market_by_loaded_for_bear.php Fri, 12 Apr 2019 10:43:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cordelias_market_by_loaded_for_bear.php
Categories: News

Linked: Skittles Pride 2019 Packaging

Fri, 04/12/2019 - 16:49
Straight Forward Design collaborates with four LGBTQ+ artists for Skittles' Pride 2019 packaging that, for the last two years, has dropped its rainbow-colored packaging to celebrate Pride month. Skittles Pride 2019 Packaging Visit Link Straight Forward Design collaborates with four LGBTQ+ artists for Skittles' Pride 2019 packaging that, for the last two years, has dropped its rainbow-colored packaging to celebrate Pride month. http://feedproxy.google.com/~r/ucllc/brandnew/~3/BJ4kY0zxPFw/skittles_pride_2019_packaging.php https://www.underconsideration.com/brandnew/archives/skittles_pride_2019_packaging.php Fri, 12 Apr 2019 06:02:01 -0600 https://www.underconsideration.com/brandnew/archives/skittles_pride_2019_packaging.php
Categories: News

Noted: New Logo and Identity for Daisie by Koto

Fri, 04/12/2019 - 16:49
(Est. 2017) "Daisie was founded in London in 2017 by Maisie Williams and Dom Santry. It is currently in early access, and launches worldwide in May 2019. Daisie brings creators together and supports them to do amazing work. It aims to solve the 'messy middle' “Dai and Night” New Logo and Identity for Daisie by Koto

(Est. 2017) "Daisie was founded in London in 2017 by Maisie Williams and Dom Santry. It is currently in early access, and launches worldwide in May 2019. Daisie brings creators together and supports them to do amazing work. It aims to solve the 'messy middle' in projects by providing creators with the tools and community they need to make their ideas happen. Available on desktop and iOS, Daisie enables users to connect with creators around the world, work collaboratively on projects, find an audience and get inspired, and build a lasting career."

Design by
Koto (London, UK)

Related links
N/A

Relevant quote
Working quickly and collaboratively, Koto sought to land on a look and feel that nodded to Daisie's London roots but that also spoke to a global audience of youthful creatives. Instead of leaning towards a classic tech brand or "Stripecore" style , the emphasis was firmly on creativity, imagination and collaboration.

The logo is raw, honest and human. The resolution from hand-drawn to typography reflecting the evolution of creative thinking from idea to finished product.

The symbol captures the essence of Daisie's distinct scribble language and acts as a visual shorthand. The scribble shows up elsewhere, suggesting the scrappy nature of creativity and "work in progress".

Daisie's primary brand typeface is New Grotesk Square. It is loud, unapologetic and impactful – ensuring the brand gets seen and heard. Lynstone is the secondary brand typeface; it's main function is across body copy for maximum legibility.

Colour – or the lack of it – is a critical part of the brand. The primary colour palette is purely monochromatic, it is built from Black, Slate and White. It's only when Daisie wants to communicate about an external topic – a creator, a collaborator, a partner – that other colours are introduced.

Images (opinion after)

New Logo and Identity for Daisie by Koto Logo. New Logo and Identity for Daisie by Koto Icon. New Logo and Identity for Daisie by Koto Website. New Logo and Identity for Daisie by Koto Instagram. New Logo and Identity for Daisie by Koto Promo. New Logo and Identity for Daisie by Koto Ad. New Logo and Identity for Daisie by Koto Something inside a plastic pouch.

Opinion
I have no idea what’s going on with the old logo other than it being a “d” but why the bean inside or the line separating the stem are there is a mystery. The new logo is pretty cool with half of it hand-drawn and half of it a straight sans. It manages to convey, if we wanted to get philosophical, the interplay between creativity and business and how you need a little both to succeed. After the logo, things get iffy and this is coming from a member of the Koto fan club. The icon is a scribble. It’s a cool scribble but that’s about it. Then there is a mix of light and extra bold condensed typography that has no relation to the logo and some very weird floating single hairs and some plus signs and some multiply signs. It all looks like it’s supposed to look: moody, trendy, and creative-y but it’s all mostly superficial. It also feels like it further confuses what Daisie is, which I still don’t quite get what it is. Perhaps when it fully launches everything will come into focus but, for now and for the most part, this feels oddly unfocused.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/htc43pfLHpw/new_logo_and_identity_for_daisie_by_koto.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_daisie_by_koto.php Fri, 12 Apr 2019 05:37:51 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_daisie_by_koto.php
Categories: News

Reviewed: Friday Likes 283: From Triboro, Hmmm Creative Studio, and Studio Oeding

Fri, 04/12/2019 - 13:49
Some effusive and textural projects this week, with work from Brooklyn, Tallinn, and Hamburg. “From Triboro, Hmmm Creative Studio, and Studio Oeding” Friday Likes 283

Some effusive and textural projects this week, with work from Brooklyn, Tallinn, and Hamburg.

The Golden Hour by Triboro The Golden Hour by Triboro

The Golden Hour is a seasonal seafood and oyster restaurant that pops up during Spring and Summer in the courtyard of the Highline Hotel in New York, NY. Designed by Brooklyn, NY-based Triboro, the identity features abstract spray-painted-like textures (that maybe evoke the actual golden hour that takes place after sunrise or before sunset) printed on gold paper but even if they are not meant to evoke nothing are pretty stunning to look at. The logo splits into a crisp hourglass icon and a groovy Art Deco-ish wordmark with letters high and low -- I don't know why the letters do this but, again, nice to look at. The menus have octagon cut-out because I don't know but -- guess what? -- it's nice to look at as well and even better to see the remnant octagon pieces on their own. There are a lot of unanswered questions about why this is how it is but maybe we ask too many questions. See full project

Ellington by Hmmm Creative Studio Ellington by Hmmm Creative Studio

Ellington is a printer in Tallinn, Estonia, with a funky identity designed by local firm Hmmm Creative Studio. Revolving around eyes, there is eyes everywhere you look (pun!). How many eyes? Business-cards-shaped-like-eyes-with-eyes-on-them many. Maybe it's too many eyes but I found it all to be lighthearted and a little trippy, all deployed in a soft color palette and accentuated by nice typography. The logo is a little to Pale Man-esque so I'll just try to ignore that. See full project

Kinfelts by Studio Oeding Kinfelts by Studio Oeding

Kinfelts is an upscale bistro in Hamburg, Germany. The identity, designed by local firm Studio Oeding, is able to convey the high-end aspect through the use of gold foil and a lovely color palette of olive green, mustard yellow, black, and white but is complemented by a nice range of hand-drawn details, from the crisp script logo in a thin line stroke to rugged fonts to a lovely hand-painted sign on the wall. When the elements overlap as in the coasters or the label (on the header image) it's like a great dish with an unexpected combination of elements. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Ojiuqxw8hWM/friday_likes_283.php https://www.underconsideration.com/brandnew/archives/friday_likes_283.php Fri, 12 Apr 2019 05:17:46 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_283.php
Categories: News

Noted: New Logo for IKEA by Seventy Agency

Fri, 04/12/2019 - 13:49
(Est. 1943) "IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. It has been the world's largest furniture retailer since at least 2008. It was founded in Sweden in “No Assembly Required” New Logo for IKEA by Seventy Agency

(Est. 1943) "IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. It has been the world's largest furniture retailer since at least 2008. It was founded in Sweden in 1943 by 17-year-old carpenter, Ingvar Kamprad, who was listed by Forbes in 2015 as one of the ten richest people in the world, worth more than $40 billion. The company's name is an acronym that consists of the initials of Ingvar Kamprad (name of founder), Elmtaryd (the farm where he grew up), and Agunnaryd (his hometown in Småland, southern Sweden). As of November 2018, there are 424 IKEA stores operating in 52 countries." (Wikipedia)

Design by
Seventy Agency (Stockholm, Sweden)

Related links
N/A

Images (opinion after)

New Logo for IKEA by Seventy Agency Logo. New Logo for IKEA by Seventy Agency Before and after comparison, strokes. New Logo for IKEA by Seventy Agency Before and after comparison, multiply. (Color on the before logo is to make the changes more evident when multiplying.)

Opinion
Looking at the header image you are probably all, like, “Nah, it’s the same”, and that was my initial reaction when I got the tip. Luckily, the international site and the U.S. site each had an SVG file so I was able (and now you are too) to look at all the adjustments they made. Most “notable” is the increased height of the oval that allows the letters to be a tad bigger. The flares in the letters have been reduced, which were particularly busy in the old “E”, making that letter look heavier. The counterspaces of the “A” have been opened up and the angles of the “K” have been modified. The “I” still floats a little on the left but that’s a hard word to kern. Is the new version better? Maybe. Is the slight change worth the hassle of updating things? I’m not so sure. I’m usually a big proponent of little tweaks that allow a logo to perform better but I don’t think this is such a huge technical improvement that it merits the headache of making sure all new communications use the new logo instead of the old one and I doubt any of the stores will be updating their big-ass signs. But, hey, it’s IKEA’s world, we just live in it — so, göod for them.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/qjqz0oU8l5A/new_logo_for_ikea.php https://www.underconsideration.com/brandnew/archives/new_logo_for_ikea.php Thu, 11 Apr 2019 05:40:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_ikea.php
Categories: News

Spotted: New Logo for Bitė by Interbrand

Thu, 04/11/2019 - 19:48
New Logo for Bitė by Interbrand Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WSUFTXZKuJE/new_logo_for_bite_by_interbrand.php https://www.underconsideration.com/brandnew/archives/new_logo_for_bite_by_interbrand.php Thu, 11 Apr 2019 12:33:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_bite_by_interbrand.php
Categories: News

Spotted: New Logo for Deezer

Thu, 04/11/2019 - 19:48
New Logo for Deezer Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/cogYv1ROrj0/new_logo_for_deezer.php https://www.underconsideration.com/brandnew/archives/new_logo_for_deezer.php Thu, 11 Apr 2019 12:24:46 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_deezer.php
Categories: News

Linked: Timberwolves GoT Game

Thu, 04/11/2019 - 16:48
In yet another Game of Thrones crossover, the NBA's Minnesota Timberwolves sold "Direwolves" merch during their last home game. Timberwolves GoT Game Visit Link In yet another Game of Thrones crossover, the NBA's Minnesota Timberwolves sold "Direwolves" merch during their last home game. http://feedproxy.google.com/~r/ucllc/brandnew/~3/0WPkokMRrQY/timberwolves_got_game.php https://www.underconsideration.com/brandnew/archives/timberwolves_got_game.php Thu, 11 Apr 2019 06:01:02 -0600 https://www.underconsideration.com/brandnew/archives/timberwolves_got_game.php
Categories: News

Noted: New Logo for IKEA

Thu, 04/11/2019 - 16:48
(Est. 1943) "IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. It has been the world's largest furniture retailer since at least 2008. It was founded in Sweden in “No Assembly Required” New Logo for IKEA

(Est. 1943) "IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. It has been the world's largest furniture retailer since at least 2008. It was founded in Sweden in 1943 by 17-year-old carpenter, Ingvar Kamprad, who was listed by Forbes in 2015 as one of the ten richest people in the world, worth more than $40 billion. The company's name is an acronym that consists of the initials of Ingvar Kamprad (name of founder), Elmtaryd (the farm where he grew up), and Agunnaryd (his hometown in Småland, southern Sweden). As of November 2018, there are 424 IKEA stores operating in 52 countries." (Wikipedia)

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for IKEA Logo. New Logo for IKEA Before and after comparison, strokes. New Logo for IKEA Before and after comparison, multiply. (Color on the before logo is to make the changes more evident when multiplying.)

Opinion
Looking at the header image you are probably all, like, “Nah, it’s the same”, and that was my initial reaction when I got the tip. Luckily, the international site and the U.S. site each had an SVG file so I was able (and now you are too) to look at all the adjustments they made. Most “notable” is the increased height of the oval that allows the letters to be a tad bigger. The flares in the letters have been reduced, which were particularly busy in the old “E”, making that letter look heavier. The counterspaces of the “A” have been opened up and the angles of the “K” have been modified. The “I” still floats a little on the left but that’s a hard word to kern. Is the new version better? Maybe. Is the slight change worth the hassle of updating things? I’m not so sure. I’m usually a big proponent of little tweaks that allow a logo to perform better but I don’t think this is such a huge technical improvement that it merits the headache of making sure all new communications use the new logo instead of the old one and I doubt any of the stores will be updating their big-ass signs. But, hey, it’s IKEA’s world, we just live in it — so, göod for them.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/qjqz0oU8l5A/new_logo_for_ikea.php https://www.underconsideration.com/brandnew/archives/new_logo_for_ikea.php Thu, 11 Apr 2019 05:40:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_ikea.php
Categories: News

Reviewed: New Logo and Identity for Bokiño by Bedow

Thu, 04/11/2019 - 13:48
Launched this year, Bokiño is a new digital platform for children's books created to serve as a source of inspiration for parents and everyone else who is looking for children's and youth books for kids up to 12 years old. Bokiño, part of Albert Bonniers “New Kids on the Block” New Logo and Identity for Bokiño by Bedow

Launched this year, Bokiño is a new digital platform for children's books created to serve as a source of inspiration for parents and everyone else who is looking for children's and youth books for kids up to 12 years old. Bokiño, part of Albert Bonniers Förlag, Sweden's largest publishing house, works by making book recommendations and linking them to Adlibris, the Nordic amazon.com, which is part of Bonnier AB, the Nordic region's leading media company, which owns Albert Bonniers Förlag, which owns Bokiño, which owns an old lady who swallowed a fly. (That last part is not true). The new identity for Bokiño was designed by Stockholm, Sweden-based Bedow.

New Logo and Identity for Bokiño by Bedow Logo. Bokiño's word mark refers to the tagline - FOR READERS LITTLE AND BIG - where each lowercase letter has a different height representing children at various ages.Bedow project page Your browser does not support the video tag. Letter heights reference different kids age's heights. The Bokiño symbol is entirely constructed by the six letters in the word mark. When the letters regroup THE SYMBOL shows two children at different ages holding hands.Bedow project page New Logo and Identity for Bokiño by Bedow Icon. Your browser does not support the video tag. The same shapes that make up the logo shift to make the icon.

At first glance, the wordmark has an evident playfulness that hints that this is about kids with its varying x-height and oversized tilde. The concept that the height variations are based on the height of kids as they grow makes it all the more endearing and the surprise that the letters turn into a small and less-small kid holding hands is a delight. Neither wordmark nor icon are exactly "pretty" but they have more personality than most pretty logos out there.

New Logo and Identity for Bokiño by Bedow Identity elements. New Logo and Identity for Bokiño by Bedow Color palette. Using social media as their primary channel it was important to find a visual element that is easily recognizable, flexible and communicates books. The visual element refers to a classic DOG EAR - the folded down corner of a book page.Bedow project page Your browser does not support the video tag. Dog ear device. New Logo and Identity for Bokiño by Bedow Dog ear sample usage. Your browser does not support the video tag. Dog ear device on Instagram Stories.

The dog ear device is pretty nice and I like that they didn't add shading or shadows to keep with the simplicity of the wordmark and icon. It gives their Instagram account a fairly recognizable graphic device to catch people's attention as they are swiping.

New Logo and Identity for Bokiño by Bedow Other Instagram Stories. New Logo and Identity for Bokiño by Bedow Logo as objects. Identity presentation.

Overall, this is super charming, playful, and a nice respite from all the buttoned-up logos and identities we see. Sure, this isn't the identity for a corporation or product on a shelf, with a huge responsibility, but even if a small hint of this kind of playfulness seeps into projects like that, it would be a win.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dJC4G4uG9o8/new_logo_and_identity_for_bokino_by_bedow.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bokino_by_bedow.php Thu, 11 Apr 2019 04:45:50 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bokino_by_bedow.php
Categories: News

Spotted: New Name and Logo for Ontario Tech University

Wed, 04/10/2019 - 19:48
New Name and Logo for Ontario Tech University Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/HUSQqD85ICM/new_name_and_logo_for_ontario_tech_university.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_ontario_tech_university.php Wed, 10 Apr 2019 11:56:12 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_ontario_tech_university.php
Categories: News

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