FULDAX is a young product name, selling high class ink (in german „tinte“) and toner. The company is named by its home town Fulda, extended by that fancy „X“.
Customers brief „We need a remarkable short and compact animal icon.“
The symbol is based on an european badger called „Dachs“/*dax (same spelling for both words in german) The basic idea was to use the badger icon to emphasize the companies name. Especially the last three letters.
The subline is ceated for optional use.
- Wencke Börding
- Designer's Company:
- Im Spannungsfeld. Grafik & Konzept.
- Designer's Website: