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OSOALEX.ART

Brief from client 

Under the tagline "big and bold design, just like a bear", the intent is to play with some concepts throughout the entire "brand" to give the notion of versatility:

Professional / sympathetic

Precision / playfulness

Serious / open-minded

Wanted to renew my personal "brand" of sorts.

Works under this "brand" will be UX/UI design, illustration and product design. The bear has been always a motif, to indicate courage and boldness to take risks.

For this particular case, I chose an optical play between two images, the bear and a creative tool, such as a fountain pen or a wooden pencil.

2 Comments

cooperads's picture
165 pencils

Not certain I get "big and bold" out of this. The silhouette reminds me a bit of Yogi Bear. I like the concept, but not so much the execution. What other ideas have you come up with?

iraszl's picture
2 pencils
Idea
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I think this works all around. Good job.

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