Brief from client
Under the tagline "big and bold design, just like a bear", the intent is to play with some concepts throughout the entire "brand" to give the notion of versatility:
Professional / sympathetic
Precision / playfulness
Serious / open-minded
Wanted to renew my personal "brand" of sorts.
Works under this "brand" will be UX/UI design, illustration and product design. The bear has been always a motif, to indicate courage and boldness to take risks.
For this particular case, I chose an optical play between two images, the bear and a creative tool, such as a fountain pen or a wooden pencil.