BriteSmile
A well-chosen visual metaphor can speak volumes to position and differentiate a brand. While the temptation to focus on the functional benefits of these teeth-whitening centers was obvious, Addis Creson chose instead to express the brand’s allure symbolically, capturing its essence in the luster of a cultured pearl.
Luxurious and intimate, this simple image reaches into the viewer’s experience to convey an intuitive truth more powerful than verbal persuasion. The simple, elegant metaphor is supported by an equally simple identity and minimalist structures for the product line.
The sleek, arched lines visible throughout (from packaging to retail interiors) echo the arc in the BriteSmile logo and are a key element of the identity.
Retail identity provides a dramatic expression of the brand. Our identity work for BriteSmile scales easily from product packaging to fully immersive retail environments, as seen in the company’s center on 57th Street in New York.
Download the vector logo of the BriteSmile brand designed by Addis Creson in Encapsulated PostScript (EPS) format. The current status of the logo is active, which means the logo is currently in use.
- Website:
- http://www.britesmile.com/
- Designer:
- Addis Creson
- Contributor:
- Addis Creson
- Vector format:
- eps
- Status:
- Active Report as obsolete
- Vector Quality:
- No ratings
- Updated on:
- Tue, 07/15/2008 - 16:30