The approach was a complete new visual system to expose the luxury, exquisite yet sophisticated and minimal feeling for the brand. Adapting that core values, the logo mark was design from the center with the most basic ring setting shape to hold a diamond as the main symbol, the cross setting. We called it the Leman Star, as the sparkle symbol to indicate this is a jewelry brand and will also be put in the center of letter E in logotype. Around the Leman Star was crafted one-by-one asymmetrical with various type of diamond shapes according to what Leman has been selling or designing uniquely for every customers. The logo grid system is designed based on inner look of a round diamond cut. Therefore, the whole structural designed system is a complete reflection from their process and products itself.
Download the vector logo of the Leman Jewelry brand designed by M — N Associates in Encapsulated PostScript (EPS) format. The current status of the logo is active, which means the logo is currently in use.