Recycle Israel Project
Israel intends to raise awareness about the importance of recycling with a public service campaign and branded logo.
In creating the logo, my goal was to inextricably link "Israel" with "Recycling" - and do it with an execution that was organic, telegraphic and global.
The solution was to seamlessly merge two iconic symbols: The Universal Recycling logo, and the Magen David (Jewish Star).
During the design process, we explored many iterations. Some used color in the negative space, or an outlined star, to draw more attention to the Jewish Star in the center. But I feel the simplest, purest form is best.
My goal was to lose any extraneous lines, and achieve an aesthetic balance between the two symbols. (There was a lot of manipulation required to make this really work).
If folks don't see the Jewish Star at first, that's okay - as it provides an "A-ha moment" when they suddenly make the connection. Obviously, when viewed in context (as part of an Israeli Recycling program) it will be more apparent.
CLIENT: Israel Ministry of Environmental Protection
AGENCY: AbbaSez, LLC
AGENCY WEBSITE: http://www.abbasez.com
CREATIVE DIRECTOR: Shawn Couzens
DESIGNER: Shawn Couzens, Del Almeida
Download the vector logo of the Recycle Israel Project brand designed by Shawn Couzens, Del Almeida in Adobe® Illustrator® format. The current status of the logo is active, which means the logo is currently in use.
- Shawn Couzens, Del Almeida
- Shawn Couzens
- Vector format:
- Active Report as obsolete
- Vector Quality:
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- Updated on:
- Mon, 08/12/2013 - 16:22