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News

Spotted: New Logo and Mascot for Churchill

Brand new - Mon, 11/18/2019 - 21:12
New Logo and Mascot for Churchill Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/zFV-8t_35FM/new_logo_and_mascot_for_churchill.php https://www.underconsideration.com/brandnew/archives/new_logo_and_mascot_for_churchill.php Mon, 18 Nov 2019 12:42:34 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_mascot_for_churchill.php
Categories: News

Spotted: New Logo for Nice Kicks

Brand new - Mon, 11/18/2019 - 21:12
New Logo for Nice Kicks Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/c2QpxwtCuZI/new_logo_for_nice_kicks.php https://www.underconsideration.com/brandnew/archives/new_logo_for_nice_kicks.php Mon, 18 Nov 2019 12:32:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_nice_kicks.php
Categories: News

Linked: No Joke

Brand new - Mon, 11/18/2019 - 18:12
The Verge chats with Chad Danieley, who designed the Joker logo while freelancing at Elastic. No Joke Visit Link The Verge chats with Chad Danieley, who designed the Joker logo while freelancing at Elastic. http://feedproxy.google.com/~r/ucllc/brandnew/~3/gTRPwzlSN20/no_joke.php https://www.underconsideration.com/brandnew/archives/no_joke.php Mon, 18 Nov 2019 08:11:51 -0600 https://www.underconsideration.com/brandnew/archives/no_joke.php
Categories: News

Noted: New Name, Logo, and Identity for World Athletics

Brand new - Mon, 11/18/2019 - 18:12
(Est. 1912) "World Athletics, previously known as the International Association of Athletics Federations (IAAF), is the international governing body for the sport of athletics, covering track and field, cross country running, road running, racewalking, mountain running and ultrarunning. Included in its charge are the standardization “W FTW?” New Name, Logo, and Identity for World Athletics

(Est. 1912) "World Athletics, previously known as the International Association of Athletics Federations (IAAF), is the international governing body for the sport of athletics, covering track and field, cross country running, road running, racewalking, mountain running and ultrarunning. Included in its charge are the standardization of rules and regulations for the sports, recognition and management of world records, and the organisation and sanctioning of athletics competitions, including the World Athletics Championships. The organisation's president is Sebastian Coe of the United Kingdom. In June 2019 the IAAF approved a rebranding of the organization to World Athletics, with a gradual rollout beginning after the 2019 World Championships in Doha." (Wikipedia)

Design by
N/A

Related links
World Athletics press release

Relevant quote
The logo has three main elements: the "W" of World, which also symbolizes the arms of an athlete raised in a sign of victory; the Athletics "A" (athletics), which is also the athlete's goal as he sets out to launch; and a circular arc overhanging these two letters to represent the entire sporting community that is coming together. The logo also includes the layout of an athletics track that describes an ascending trajectory, symbolizing the desire to constantly exceed the limits. This drawing captures the energy present in the four groups of disciplines that make up athletics: running, jumping, throwing and walking.

Images (opinion after)

New Name, Logo, and Identity for World Athletics Logo. New Name, Logo, and Identity for World Athletics Icon with photos. New Name, Logo, and Identity for World Athletics Icon with patterns for jump, run, throw, and walk. New Name, Logo, and Identity for World Athletics Custom typeface. New Name, Logo, and Identity for World Athletics New Name, Logo, and Identity for World Athletics Messaging. New Name, Logo, and Identity for World Athletics Business cards. New Name, Logo, and Identity for World Athletics Banners. Identity introduction.

Opinion
The old logo, presented here in its less garish lock-up because there is also this floating on the internet, was not terrible but wasn’t great either. The “AA” ligature was sort of interesting but the “F” was kind of sad to look at. With the new name, the logo turns its attention to the “W” for “World” (and although not verbalized, for “Winning” because c’mon…) and delivers a rather weird icon-slash-monogram that’s maybe a “W”, maybe a dome, maybe something else once you consider the concentric lines inside. It almost looks like a baseball diamond first than anything related to tracks. The wordmark, and accompanying custom typeface, are trying too hard to be either athletic or hardcore with the strange angles in the “S” and numerals, and they come off mostly as clunky concoctions. The icon is sort of interesting when it gets paired with the patterns or as an outline interacting with photography — so there is something there, maybe. The color palette is very odd for this organization — it’s too party-esque somehow. Overall, I think this had the right intention of making the organization exciting and energetic but maybe it got a little too carried away.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/A7zOVmgqpFU/new_name_logo_and_identity_for_world_athletics.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_world_athletics.php Mon, 18 Nov 2019 07:55:25 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_world_athletics.php
Categories: News

Announced: 2019 Brand New Conference: Swag

Brand new - Mon, 11/18/2019 - 18:12
If you are interested in a program, tote, or t-shirt from the conference we have some inventory available -- especially totes, we have too many. Shipping to U.S. included.  Swag

If you are interested in a program, tote, or t-shirt from the conference we have some inventory available -- especially totes, we have too many. Shipping to U.S. included.

U.S. Orders ONLY

We are not discriminating against anyone outside of the U.S. but the cost of shipping any of these items outside of the U.S. is VERY expensive -- $10 to $15 extra for Canada and Mexico; $20 to $30 extra anywhere else. If you still want to order, please email us and we can calculate costs and arrange payment.

T-shirt is printed on a white Canvas 3001 product using water-based printing, so it's super soft.

Totes are 12 inches wide, 10 inches high, and 4 inches deep. You can choose which design to get. Prices range from $6 for 1, $16 for the set of 4, and $24 for 8 (2 sets of 4).

Shipping included in prices below.

If you order 2 or 3 of the different items, they will arrive in separate packages -- these are not bundle-able.

Program ($10)  Swag document.getElementById('ShopifyEmbedScript') || document.write('<\/script>'); Buy 2019 BNConf Program T-shirt ($10)  Swag document.getElementById('ShopifyEmbedScript') || document.write('<\/script>'); Buy 2018 BNConf Tote Tote Bag ($6 - $24)  Swag document.getElementById('ShopifyEmbedScript') || document.write('<\/script>'); Buy 2018 BNConf T-shirt

 

(After you add an item to cart, your cart will be accessible on a little floating square on the right edge of your browser.)

 

http://feedproxy.google.com/~r/ucllc/brandnew/~3/pKXsqgXt7V0/2019_brand_new_conference_swag.php https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_swag.php Mon, 18 Nov 2019 05:17:35 -0600 https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_swag.php
Categories: News

Sponsored by Merchsmith: Meet Merchsmith

Brand new - Mon, 11/18/2019 - 15:12
It's Merchsmith's mission to produce the best custom branded merchandise in the world. Merch to promote your design & shout your message. We bring design to the real world, branding everyday objects with love. “Merchsmith” Meet Merchsmith

It's Merchsmith's mission to produce the best custom branded merchandise in the world. Merch to promote your design & shout your message. We bring design to the real world, branding everyday objects with love.

Meet Merchsmith Meet Merchsmith Sample products.

What makes us different? We've taken a fresh look at how branded merchandise is ordered and we've made the process super easy and design friendly. Upload your artwork into clear and accurate templates, our site then generates beautiful 3D rendered visuals of your items. Once you're happy with your merchandise complete the entire order online.

Meet Merchsmith Meet Merchsmith Sample products.

Sounds sweet, but is the merchandise any good? Too right! We've hand picked our range offering only ethically sourced, high quality products that are colour co-ordinated. Visit merchsmith.com and get inspiration for your next run of merchandise.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/KO0PpARcNck/meet_merchsmith.php https://www.underconsideration.com/brandnew/archives/meet_merchsmith.php Mon, 18 Nov 2019 05:24:05 -0600 https://www.underconsideration.com/brandnew/archives/meet_merchsmith.php

Reviewed: New Logo and Identity for Warner Bros. by Pentagram

Brand new - Mon, 11/18/2019 - 15:12
Established in 1923, Warner Bros. is one of the most well-known entertainment companies with the creation, production, distribution, licensing, and marketing of content across feature films, television, home entertainment production, animation, comic books, video games, product and brand licensing, and broadcasting. Its library consists of “Nice Shield Bruh” New Logo and Identity for Warner Bros. by Pentagram

Established in 1923, Warner Bros. is one of the most well-known entertainment companies with the creation, production, distribution, licensing, and marketing of content across feature films, television, home entertainment production, animation, comic books, video games, product and brand licensing, and broadcasting. Its library consists of more than 100,000 hours of programming that include over 8,600 feature films and 5,000 television programs. Among its most prized properties are the DC universe, Harry Potter, Lord of the Rings, Friends, and The Big Bang Theory. Owned by WarnerMedia (which is owned by AT&T), Warner Bros. employs between 5,000 and 10,000 people depending on what's in production and its picture division had over $5.57 billion in worldwide receipts in 2018. Last week, Warner Bros. introduced a new identity designed by New York, NY-based Pentagram partner Emily Oberman.

The Warner Bros. shield is one of the most iconic logos in the world, visual shorthand for entertainment recognized around the globe. […] Warner Bros. wanted to build on this legacy and make the shield more functional and effective. The previous iteration, introduced in 1993, was highly detailed and hard to use at a small scale and in digital contexts, which are increasingly important.

The update streamlines the logo to its key elements, returning the shield and monogram to prominence and losing the sash. The redesign refines the shield with a form based on the classical proportions of the golden ratio. The designers looked at the construction of the letterforms of the "WB" monogram, preserving their quirkiness but making them more modern. The letters of the monogram align as though made in one continuous gesture, emphasizing unity and connection.Pentagram project page Your browser does not support the video tag. Before-to-after animation. New Logo and Identity for Warner Bros. by Pentagram Golden ratio: Yes? No? The logo has been optimized to perform across various platforms and scales, from the small spaces of the digital world to giant installations like the iconic water tower on the Warner Bros. studio lot. It also works well with a wide range of content. The logo appears in the signature Warner Bros. blue, which has been brightened to a more contemporary hue, with the wordmark set off in a slightly darker shade to create a complementary contrast.Pentagram project page New Logo and Identity for Warner Bros. by Pentagram Logo. The team also created a dimensional version of the logo, to be used exclusively for on-screen content and special cases. The dimensional mark has the clean, streamlined look of the new logo, but with a depth that hints at the content experience. The logo can be customized for the opening and closing moments of individual movies and shows. It can also function as a window for imagery and sequences, using the edge of the shield as a frame.Pentagram project page New Logo and Identity for Warner Bros. by Pentagram Flat and shaded versions. New Logo and Identity for Warner Bros. by Pentagram Monogram detail.

I hadn't realized how much I do not like the old logo -- obviously it's a classic but I think that that is thanks to its repetition (and association to entertaining entertainment) not its merits as a piece of graphic design. The gradients, the ring, the flimsy serif for the name, and the color combination were all pretty garish. Underneath all of that is the one good thing about this logo, which is the "WB" lettering and the new logo effectively brings that to the fore by stripping it away from all of the effects that have accrued over the years and creating a more interesting proportion for the shield which was awkwardly wide before. Golden ratio malarkey aside, the taller design looks so much better with the lettering and it also better accentuates the letters' peculiarities. As much as I like the flat version I think in this case the shaded version might be better as an evolution of the logo so many people have grown accustomed to -- but, certainly, having the flat version is very beneficial as a starting point for all the movie customizations that are so popular nowadays. The new wordmark is quite lovely and I really like the blue tone on tone approach.

Your browser does not support the video tag. Logo usage variations. Your browser does not support the video tag. Logo style variations. New Logo and Identity for Warner Bros. by Pentagram Logo as window.

The simplified shield can take on a number of different styles much more efficiently than the old logo and can do so across any medium, from movies to TV to print. The shield as window (above)... a little trite but undoubtedly efficient.

The distinctive monogram has been expanded into a custom typeface, Warner Bros. Condensed Bold, used for the wordmarks of the various divisions and other display typography. Designed by Pentagram and expanded into a full family of fonts by Jeremy Mickel, the typeface has a look and feel that is uniquely Warner Bros., with condensed letterforms that relate to the elongated "WB" in the shield. Details in the logo's letterforms are echoed in the font; for instance, the curvature of the "R" references the redrawn "B." Like the redrawn logo, the typeface carries a sense of the company's history, but is clean, modern and timeless.Pentagram project page Your browser does not support the video tag. Custom type family by MCKL.

I LOVE the custom type family. It has such a great balance of corporate-ness and fun-ness that is very hard to achieve. It's like a comic book version of Interstate and, I dunno, I just think it's working on all fronts.

New Logo and Identity for Warner Bros. by Pentagram Business cards. New Logo and Identity for Warner Bros. by Pentagram Stationey. New Logo and Identity for Warner Bros. by Pentagram Website. New Logo and Identity for Warner Bros. by Pentagram Social media accounts.

Not much in terms of application but the few institutional materials shown are quite nice. Nothing super extraordinary or fun but very lively with the use of the bright blue and the single-color new logo.

New Logo and Identity for Warner Bros. by Pentagram Warner Bros.' iconic water tower.

Overall, this is a great evolution that makes the new logo more easily adaptable to the different content while giving the iconic "WB" lettering a shot at lasting another 100 years, even if someone puts a ring around it again -- which is bound to happen when some future designer 30 years from now thinks that that nostalgic approach was the bomb.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8ZLuu_wa4Uw/new_logo_and_identity_for_warner_bros_by_pentagram.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_warner_bros_by_pentagram.php Mon, 18 Nov 2019 04:11:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_warner_bros_by_pentagram.php
Categories: News

Spotted: New Logo and Identity for Smith College Museum of Art by Minelli

Brand new - Fri, 11/15/2019 - 21:10
New Logo and Identity for Smith College Museum of Art by Minelli Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BlpMnY5QyQw/new_logo_and_identity_for_smith_college_museum_of_art_by_minelli.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_smith_college_museum_of_art_by_minelli.php Fri, 15 Nov 2019 12:44:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_smith_college_museum_of_art_by_minelli.php
Categories: News

Linked: Fal-Longhorn Tubes

Brand new - Fri, 11/15/2019 - 15:10
Twitter had no mercy when this rendering of the new end zone design -- by global architectural firm Populous -- for University of Texas Longhorns' stadium renovation surfaced because, well, look at it. Fal-Longhorn Tubes Visit Link Twitter had no mercy when this rendering of the new end zone design -- by global architectural firm Populous -- for University of Texas Longhorns' stadium renovation surfaced because, well, look at it. http://feedproxy.google.com/~r/ucllc/brandnew/~3/buvQct-xzRo/fal-longhorn_tubes.php https://www.underconsideration.com/brandnew/archives/fal-longhorn_tubes.php Fri, 15 Nov 2019 08:01:55 -0600 https://www.underconsideration.com/brandnew/archives/fal-longhorn_tubes.php
Categories: News

Noted: New Logo and Packaging for Vita Coco by Interesting Development

Brand new - Fri, 11/15/2019 - 15:10
(Est. 2004) "When Vita Coco launched in New York City in 2004, not only did it bring coconut water into the mainstream beverage section of groceries, it re-branded coconut water as a premium lifestyle drink and helped start the trend of natural-functional beverages. Today, Vita “Livin’ la Vita Coco” New Logo and Packaging for Vita Coco by Interesting Development

(Est. 2004) "When Vita Coco launched in New York City in 2004, not only did it bring coconut water into the mainstream beverage section of groceries, it re-branded coconut water as a premium lifestyle drink and helped start the trend of natural-functional beverages. Today, Vita Coco is a leader in coconut water and a growing global brand sold in 30 countries. Celebrated for its delicious, electrolyte-rich hydration and replenishment, Vita Coco is the brand that helps you "drink a little better, eat a little better, and live a little better." Vita Coco maintains the same entrepreneurial spirit upon which it was founded: a can-do culture that's just beginning to tap into the potential of the coconut. Vita Coco is headquartered in New York City."

Design by
Interesting Development (New York, NY)

Related links
Interesting Development project page

Relevant quote
Vita Coco has become the number one coconut water in the world not by chasing trends or data, but by following their hearts. We set out to bring this natural, innocent and good natured approach to the entirety of Vita Coco’s brand, starting with their packaging. Drawing inspiration from vintage fruit lugs—the boxes farmers would ship their goods in at time when everything we ate was really real—we evolved Vita Coco’s logo, packaging, and overall identity to be more in line with the qualities everybody already loves about Vita Coco’s brand and product.

Images (opinion after)

New Logo and Packaging for Vita Coco by Interesting Development Logo. Your browser does not support the video tag. New look intro video. New Logo and Packaging for Vita Coco by Interesting Development Flagship product, before and after. New Logo and Packaging for Vita Coco by Interesting Development Original packs, stacked. New Logo and Packaging for Vita Coco by Interesting Development Detail. New Logo and Packaging for Vita Coco by Interesting Development Pressed coconut variation. New Logo and Packaging for Vita Coco by Interesting Development Other flavors. New Logo and Packaging for Vita Coco by Interesting Development New Logo and Packaging for Vita Coco by Interesting Development Sparkling variety. New Logo and Packaging for Vita Coco by Interesting Development Family of products.

Opinion
The old logo looked like a faux logo for a Saturday Night Live skit with its cheesy gradients and terrible typography. The new logo is better only by contrast and under the assumption that as much as the equity of the previous logo had to be maintained. The only commendable improvement is in the “VI” situation, where they somewhat decently kept the flair of the old crooked “V”. The coconut graphics for the “O”s are real lamentable — a whole lot more could have been done to make them more like coconuts and less like bland decorated Easter eggs. The packaging… sort of the same thing… a very literal, cheesy old packaging with the new one being better simply because the old one was so bad. Most of the changes are indeed an improvement but I feel like it barely scratches the surface to make an actual significant improvement. Yet, I am guessing this was on purpose, given that Vita Coco is probably the most recognized brand in the coconut water game so rather than add confusion by creating a drastic new look that would make them re-compete for market share they simply nip-ed and tuck-ed to make it look a little more vibrant. And to be fair, as a mainstream product, this has a relatively attractive appeal that looks refreshing and has an overt tropical-ish flair to it that serves as an escape from city tap water.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Q899ehdsHXQ/new_logo_and_packaging_for_vita_coco_by_interesting_development.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_vita_coco_by_interesting_development.php Fri, 15 Nov 2019 05:55:36 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_vita_coco_by_interesting_development.php
Categories: News

Reviewed: Friday Likes 308: From Here Design, Mubien, and Candid

Brand new - Fri, 11/15/2019 - 15:10
Some great typography and color palettes this week with work from London, Carlsbad, and Merida. “From Here Design, Mubien, and Candid” Friday Likes 308

Some great typography and color palettes this week with work from London, Carlsbad, and Merida.

Jacob the Angel by Here Design Jacob the Angel by Here Design

Jacob the Angel is a coffee house, eatery, and bakery in Neal's Yard, the iconic courtyard in the heart of Covent Garden in London, UK. The identity, designed by local firm Here Design, is "inspired by 17th century advertisements extolling the virtues of coffee" and although I have never seen 17th century advertisements extolling the virtues of coffee before I am now a fan of 17th century advertisements extolling the virtues of coffee if they all have typography as and layouts as great as all these classy arrangements of superbly spaced out serifs. Heck, even the lowercase serif spaced out looks good -- and that's a cardinal sin. I love how well the centered layouts adapt to anything from bags to cups to packing tape, all maintaining the same elegance and freshness equal of a croissant baked this morning. See full project

Due Brothers by Mubien Due Brothers by Mubien

Due Brothers is a family-run construction company that specializes in solar panel installations in San Diego, CA, and its surroundings and probably has the best branding of any solar panel installation company anywhere. Designed by Carlsbad, CA-based Mubien, the identity uses a few hipstery-slash-coffe-house-slash-brewery typographic tricks but everything comes together so well that it doesn't really matter. Built around the funky Höchstadt, the applications have some crisp typesetting and excellent production on a rich range of colored paper. The solar panel motif in the back of the business cards printed in black foil is a great touch. If I had the money, I would pay these fine folks anything they charged based on their identity alone and how bad-ass they look in their nicely branded t-shirts and hats. See full project

Canto Encanto by Candid Canto Encanto by Candid

Canto Encanto is a coffee house and eatery in Valladolid, Yucatan, in Mexico. The identity, designed by Merida, Yucatan-based Candid, is inspired by the region's fauna and flora and features a lovely bird drawing as the establishment's icon and a quirky, bendy wordmark as its logo that gives way to other interesting type choices throughout the application. While this is not necessarily a showstopper, there is a lot of great subtle elegance in here, especially as swayed by the moody photography. See full project

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Categories: News

Spotted: New Logo for Kansas City Art Institute by DMH

Brand new - Thu, 11/14/2019 - 21:10
New Logo for Kansas City Art Institute by DMH Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VR6lRX1m5Oc/new_logo_for_kansas_city_art_institute_by_dmh.php https://www.underconsideration.com/brandnew/archives/new_logo_for_kansas_city_art_institute_by_dmh.php Thu, 14 Nov 2019 09:38:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_kansas_city_art_institute_by_dmh.php
Categories: News

Spotted: New Logo for Cafeyn by Sid Lee

Brand new - Thu, 11/14/2019 - 21:10
New Logo for Cafeyn by Sid Lee Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/kFhd9jhEIFk/new_logo_for_cafeyn_by_sid_lee.php https://www.underconsideration.com/brandnew/archives/new_logo_for_cafeyn_by_sid_lee.php Thu, 14 Nov 2019 09:27:09 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_cafeyn_by_sid_lee.php
Categories: News

Linked: Do Countries Need Logos?

Brand new - Thu, 11/14/2019 - 18:10
In light of the Netherland's recent new logo, this article questions whether countries need logos at all. (Spoiler: they do.) Do Countries Need Logos? Visit Link In light of the Netherland's recent new logo, this article questions whether countries need logos at all. (Spoiler: they do.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/qvBTHn9_F6Y/do_countries_need_logos.php https://www.underconsideration.com/brandnew/archives/do_countries_need_logos.php Thu, 14 Nov 2019 08:04:17 -0600 https://www.underconsideration.com/brandnew/archives/do_countries_need_logos.php
Categories: News

Linked: Do Countries Need Logos

Brand new - Thu, 11/14/2019 - 15:10
In light of the Netherland's recent new logo, this article questions whether countries need logos at all. (Spoiler: they do.) Do Countries Need Logos Visit Link In light of the Netherland's recent new logo, this article questions whether countries need logos at all. (Spoiler: they do.) http://feedproxy.google.com/~r/ucllc/brandnew/~3/qvBTHn9_F6Y/do_countries_need_logos.php https://www.underconsideration.com/brandnew/archives/do_countries_need_logos.php Thu, 14 Nov 2019 08:04:17 -0600 https://www.underconsideration.com/brandnew/archives/do_countries_need_logos.php
Categories: News

Noted: New Logo and Identity for Danish Crown by Kontrapunkt

Brand new - Thu, 11/14/2019 - 15:10
(Est. 1887) "The Danish Crown Group is a global food processing company and among the largest in its field. The Group is the world's largest pork exporter and Europe's largest pork processor. Furthermore, Danish Crown Beef is a significant player in the European beef market. “Crown Jewel” New Logo and Identity for Danish Crown by Kontrapunkt

(Est. 1887) "The Danish Crown Group is a global food processing company and among the largest in its field. The Group is the world's largest pork exporter and Europe's largest pork processor. Furthermore, Danish Crown Beef is a significant player in the European beef market. As a global leader in sustainable meat production, we have big obligations; not just to deliver, but to explore new opportunities. We still have a long way to go and face many challenges. But we remain committed to improving how food is produced - with respect for animals, people and the environment. In this quest, we are prepared to challenge ourselves, the industry and the market."

Design by
Kontrapunkt (Copenhagen, Denmark)

Related links
Kontrapunkt project page
Danish Crown brand hub
Danish Crown press release

Relevant quote
Danish Crown’s new brand identity is a living vibrant interface, with vivid ways of expressing the brand in both look, sound and motion. It reflects a diverse and powerful company ready to act. Bold, optimistic and clear, the quality and attention to detail is as impressive as Danish Crown’s ambitions.

The typeface reflects Danish Crown's craftsmanship and their attention to detail. It takes on the role of a challenger and pushes towards new standards and a new future. It is a typeface that gathers all of Danish Crown - while securing instant brand recognition in all messages written. Even with its loud voice, it is fun, inviting and open to dialogue.

Images (opinion after)

New Logo and Identity for Danish Crown by Kontrapunkt Logo. New Logo and Identity for Danish Crown by Kontrapunkt Logo animation. New Logo and Identity for Danish Crown by Kontrapunkt New Logo and Identity for Danish Crown by Kontrapunkt Custom typeface. New Logo and Identity for Danish Crown by Kontrapunkt Icon set. New Logo and Identity for Danish Crown by Kontrapunkt Illustration. Your browser does not support the video tag. Institutional applications. New Logo and Identity for Danish Crown by Kontrapunkt Print ads. New Logo and Identity for Danish Crown by Kontrapunkt Flag. New Logo and Identity for Danish Crown by Kontrapunkt Building sign.

Opinion
The old logo was relatively fine as a corporate logo with no high ambitions — both the icon and wordmark looked like they were randomly pulled from the internet and mashed together with no real purpose. The new logo is a beautiful evolution that exudes a high degree of craftsmanship, particularly in the serif wordmark but also in the minimalist crown. Both elements are very nicely done and well integrated through their use of sharp angles. The custom typeface is really nice and has some great details throughout — I would pay good money for it if it were retail. Icon set and illustrations are good too as is the color palette of dark and mint-ish green with pink and orange. The applications are all slick and professional with great use of the different elements. Overall, a solid and very well crafted evolution from identity to positioning. (Side note: apologies to all vegetarians/vegans who stand against the meat industry and any kind of celebration of their practices, even at the logo level).

http://feedproxy.google.com/~r/ucllc/brandnew/~3/c0nrCHUWLIk/new_logo_and_identity_for_danish_crown_by_kontrapunkt.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_danish_crown_by_kontrapunkt.php Thu, 14 Nov 2019 07:32:09 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_danish_crown_by_kontrapunkt.php
Categories: News

Reviewed: New Logo and Identity for Zooba by &amp;Walsh

Brand new - Thu, 11/14/2019 - 15:10
Established in 2012, Zooba is a small chain of fast-casual restaurants in Cairo, Egypt, where it has six locations that offer a modern twist on traditional Egyptian street food. Earlier this year, Zooba opened its first location in the United States in New York, NY, “From Egypt with Love” New Logo and Identity for Zooba by &Walsh

Established in 2012, Zooba is a small chain of fast-casual restaurants in Cairo, Egypt, where it has six locations that offer a modern twist on traditional Egyptian street food. Earlier this year, Zooba opened its first location in the United States in New York, NY, with the goal of expanding not just to the other boroughs but to other cities or, as they say, "spreading across the US like bessara on baladi bread". Representing Egyptian culture is also a big part of what drives Egyptian-American founder Chris Khalifa and head chef and co-founder Moustafa El Refaey, so that people know what bessara is, what baladi is, and most importantly, what "ta'ameya" is, which is the Egyptian equivalent of falafel and one of their signature dishes. As part of its expansion, Zooba introduced a new identity designed by New York-based &Walsh.

We went to Cairo and were inspired by the beauty of the layered visuals we saw on the streets: the hand-painted typography on foul carts, geometric patterned tapes, mix & matched colored tiles, posters, and painted illustrations on walls.

We worked with a Cairo-based calligraphy artist to paint the Arabic type for the branding. We layered this with modern versions of patterns and illustrations inspired by the streets of Cairo. Just like their food is a modern twist on traditional classics, we aimed to do this with the visual language.&Walsh project page New Logo and Identity for Zooba by &Walsh Logo.

The old logo, in what looks like a tweaked version of FF Cocon -- which I think is typographic public enemy number one (beyond Comic Sans or Papyrus) but doesn't get such a bad rap since it isn't so widely available -- was not very good, although I'll admit there was something enjoyable about the repeating "ö"s. The new logo is a custom wordmark in, literally, an un-categorizable style that conveys the eclectic offering of the restaurant as something that is foreign yet exciting and novel. I really like the logo for its expressiveness and oddity but I can see how a lot of folks here will be like "Nah, hard pass on that a", which in all its unicase glory I should instinctually hate, yet I very much admire. The diamond umlauts are a nice way of bringing in the style of Arabic calligraphy and typography into the wordmark. The only thing I would have loved to see was some kind of notch/inktrap in the "O"s as they are too clean in contrast to the other letters... perhaps some kind of overlapping or ligature approach could have created that missing counterspace that is so interesting in the other letters.

New Logo and Identity for Zooba by &Walsh Custom typeface.

A custom typeface in the same style of the logo expands the visual language in a consistent way and allows the restaurant to very easily communicate in a recognizable voice. I also can't believe I'm saying this but I wish there were a few more unicase touches... like perhaps a funky "e" or "m" to balance things out and force some other characters into the same structure, like that "Y", which I both love and hate.

New Logo and Identity for Zooba by &Walsh New Logo and Identity for Zooba by &Walsh New Logo and Identity for Zooba by &Walsh Various posters.

The identity then builds into structured yet wild compositions that combine the custom type with exuberant borders and frames and accentuated by custom Arabic calligraphy. A little chaotic but I think they channel the energy of what one envisions as Middle Eastern street vernacular. The only things I really don't like are the silhouetted food items on random fabric backgrounds -- something about it is just too unappealing when it comes to food. As a secondary typeface there is a sans serif with underlines built in -- which I know I've seen before but I'm blanking on its name and previous use -- that is okay but perhaps distracting in an unnecessary way.

New Logo and Identity for Zooba by &Walsh Boxes. New Logo and Identity for Zooba by &Walsh Cups. New Logo and Identity for Zooba by &Walsh Bag.

These are my favorite applications, with a great chaotic aesthetic and a very interesting mix of traditional street graphics and super weird contemporary icons mixed into the frames -- there is a donkey pulling a subway car, a pigeon next to a taxi, and some other stuff that's hard to decipher. The food wraps below are pretty cool too, looking like freshly printed newspapers but, again, with a contemporary twist that creates some fun moments.

New Logo and Identity for Zooba by &Walsh Food wrap. New Logo and Identity for Zooba by &Walsh Restaurant exterior.

If, like me at the beginning, you are thinking that that's a lot of Photoshopping and rendering, a lot of this stuff is indeed for real. This Grub Street article has a ton of photos of the food wraps, bags, and exterior mural (which is really great). Even the weird-ass posters with the fabric backdrops and silhouetted food posters were actually printed and wheat-pasted in the restaurant. So, props to both &Walsh and the client for making this stuff happen.

New Logo and Identity for Zooba by &Walsh Choking poster. New Logo and Identity for Zooba by &Walsh New Logo and Identity for Zooba by &Walsh Other helpful signs. New Logo and Identity for Zooba by &Walsh Menu.

Overall, I find this highly entertaining and I think it's quite appropriate for an ethnic restaurant in New York trying to break through the massive restaurant noise. This identity will probably play very well in New York and, if it expands, in other large cities but would most likely freak out people in smaller cities or suburbs, which is probably not the target market but given how good the food looks... you never know.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tDtsWHPtqc0/new_logo_and_identity_for_zooba_by_walsh.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zooba_by_walsh.php Thu, 14 Nov 2019 04:36:34 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zooba_by_walsh.php
Categories: News

Spotted: New Logo for CDN by Neumeister

Brand new - Wed, 11/13/2019 - 21:10
New Logo for CDN by Neumeister Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/IYW5n3r1A-s/new_logo_for_cdn_by_neumeister.php https://www.underconsideration.com/brandnew/archives/new_logo_for_cdn_by_neumeister.php Wed, 13 Nov 2019 12:27:14 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_cdn_by_neumeister.php
Categories: News

Spotted: New Logo for Play

Brand new - Wed, 11/13/2019 - 21:10
New Logo for Play Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jf4f8mwFMuM/new_logo_for_play.php https://www.underconsideration.com/brandnew/archives/new_logo_for_play.php Wed, 13 Nov 2019 12:17:20 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_play.php
Categories: News

Linked: New Era + Kubrick

Brand new - Wed, 11/13/2019 - 18:10
Do you like hats? Do you like Stanley Kubrick films? Then you will love hats with Stanley Kubrick film logos and imagery on them in this special collection from New Era. New Era + Kubrick Visit Link Do you like hats? Do you like Stanley Kubrick films? Then you will love hats with Stanley Kubrick film logos and imagery on them in this special collection from New Era. http://feedproxy.google.com/~r/ucllc/brandnew/~3/2_PZaizgcjM/new_era_kubrick.php https://www.underconsideration.com/brandnew/archives/new_era_kubrick.php Wed, 13 Nov 2019 08:47:48 -0600 https://www.underconsideration.com/brandnew/archives/new_era_kubrick.php
Categories: News

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