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News

Spotted: New Name and Logo for BHP

Brand new - 32 min 50 sec ago
New Name and Logo for BHP Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/LWSb2V4Y-_Q/new_name_and_logo_for_bhp.php http://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_bhp.php Tue, 22 Aug 2017 12:32:19 -0600 http://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_bhp.php
Categories: News

Spotted: New Logo and Identity for Innovation Group by Clout Branding

Brand new - 32 min 50 sec ago
New Logo and Identity for Innovation Group by Clout Branding Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/aKaNcXXiFNE/new_logo_and_identity_for_innovation_group_by_clout_branding.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_innovation_group_by_clout_branding.php Tue, 22 Aug 2017 12:20:20 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_innovation_group_by_clout_branding.php
Categories: News

Linked: Branding the Moon

Brand new - 2 hours 42 min ago
Now that the sun's moment in the spotlight has passed, here is some attention given to the moon, by St. Louis, MO-based Brevity, who have given it a new brand. Branding the Moon Visit Link Now that the sun's moment in the spotlight has passed, here is some attention given to the moon, by St. Louis, MO-based Brevity, who have given it a new brand. http://feedproxy.google.com/~r/ucllc/brandnew/~3/TXM7PIcXxQU/branding_the_moon.php http://www.underconsideration.com/brandnew/archives/branding_the_moon.php Tue, 22 Aug 2017 08:49:09 -0600 http://www.underconsideration.com/brandnew/archives/branding_the_moon.php
Categories: News

Noted: New Logo for Allstate

Brand new - 2 hours 42 min ago
(Est. 1931) "The Allstate Corporation is the nation's largest publicly held personal lines insurer, protecting approximately 16 million households from life's uncertainties through auto, home, life and other insurance offered through its Allstate, Esurance, Encompass and Answer Financial brand names. Allstate is widely known through “All Hands on Deck” New Logo for Allstate

(Est. 1931) "The Allstate Corporation is the nation's largest publicly held personal lines insurer, protecting approximately 16 million households from life's uncertainties through auto, home, life and other insurance offered through its Allstate, Esurance, Encompass and Answer Financial brand names. Allstate is widely known through the slogan "You're In Good Hands With Allstate®." Allstate agencies are in virtually every local community in America."

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Allstate Logo. New Logo for Allstate Icon detail.

Opinion
I have had tips for Allstate since May and I had been waiting to see if something else popped up about it. Nothing has and rollout seems to be sketchy as the new logo appears in new commercials and newsletter emails but not on their main site. So, who knows if they will ever announce it formally. By now, I feel like my reviews are starting to feel repetitive as a great deal of changes recently have resulted in the sans-serif-friendly-tization of pretty much everything. The old wordmark was perfectly fine and hinted at a corporate-ness that was very appropriate — I want my insurance money to be in the hands of a serious-ass company. I don’t want to be friends with them, I don’t want to follow them on social media. I want them to pick up the phone when I call and give me as little friction as possible with a claim. The new logo, like all new logos, is trying to be friendly and act like a cool consumer brand with roundy fonts and happy colors. The new wordmark has a terribly distracting “a” that is wider than any other letter in the name and some infuriatingly modified “t”s that look disproportionate as well. The “All” part is the only nice thing about it and it’s a small miracle they didn’t put little curls on the bottom of the “l”s to make the wordmark even friendlier. The hands… it’s hard to tell how much evolution this latest version has as there are half-a-dozen different versions of the hands on Google Images but one thing is definitely clear: they haven’t been solved. All the lines are weird, clumsy, and inconsistent. Plus, now that they are in white, everything makes less sense because many of the lines are meant to convey the shadows created by the hand’s and fingers’ shape and now it’s all some kind of Commans-I mess. Overall, this was an unnecessary lateral step that doesn’t clearly convey any kind of new message or ambition for the brand. If anything, what Allstate needed was some Mayhem of its own.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/0WXwVQgXSSk/new_logo_for_allstate.php http://www.underconsideration.com/brandnew/archives/new_logo_for_allstate.php Tue, 22 Aug 2017 08:27:31 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_allstate.php
Categories: News

Reviewed: New Logo for RE/MAX by Camp + King

Brand new - 2 hours 42 min ago
Established in 1973, RE/MAX -- short for "Real Estate Maximums" -- is one of the leading real estate companies in the world, with more than 115,000 agents working in over 7,000 offices in 100 countries. Based in Denver, CO, RE/MAX operates through a franchise system “Flying Low” New Logo for RE/MAX by Camp + King

Established in 1973, RE/MAX -- short for "Real Estate Maximums" -- is one of the leading real estate companies in the world, with more than 115,000 agents working in over 7,000 offices in 100 countries. Based in Denver, CO, RE/MAX operates through a franchise system that gives its agents and franchisees the flexibility to operate their businesses with a great deal of independence. This weekend, at their annual broker owner conference, RE/MAX introduced a new logo designed by San Francisco, CA-based Camp + King.

The iconic red, white and blue hot air balloon has been updated to be brighter, more modern and more appealing to the home buyers and sellers of today - while being instantly recognizable as RE/MAX. […] Building on the 2016 launch of the Sign of a RE/MAX Agent campaign, the brand refresh continues to grow alongside current real estate trends. For the fourth straight year, the largest group of homebuyers are millennials, who compose 34 percent of buyers.

"Buyers who are 36 years old and younger continue to purchase homes at a higher rate than other age groups," said Crowe. "At the same time, real estate tools and technologies have drastically changed the way we help people buy and sell houses. The refreshed brand is a proactive move to continue to position RE/MAX agents as industry leaders for the home buyers and sellers of today and tomorrow."RE/MAX press release New Logo for RE/MAX by Camp + King Logo.

Having recently purchased a new house and almost at the finish line of selling one, I've been more aware of real estate logos than usual and no logo stands out more than RE/MAX's. There are dozens of relatively better logos out there for smaller and not-so-smaller real estate companies but none has the recognizability power of this one. Wether it's the balloon or the wordmark or both, RE/MAX signs are quite powerful. Which is even more surprising given how aesthetically unpleasing both the wordmark and the balloon were. As soon as I saw the change, I thought "Sigh, there goes another classic logo" but it's only classic because it's been around for more than 40 years not because it was particularly good. The way the slash left a tiny piece of the "E" visible always drove me nuts and the "AX" to me always looked pharmaceutical because of how "Rx"s are rendered usually. There was also something unusually "cold" about the old logo, like it was the most corporate aesthetic possible conducting one of the most important transactions in many people's lives.

The new logo is, in a way, unsurprising. It keeps the overall visual equity of the old logo and sans-serifies-it in line with the current trend of designing logos and wordmarks that are safe and minimalist abstractions of their former selves. The effort here is decent and the wordmark -- in Gotham Narrow, I think -- looks cleaner and friendlier with a nice integration of the slash. While it's indeed a graphic improvement, there is something kind of sad about it... it's hard to pinpoint what or why. I'm left feeling like I want more out of it.

New Logo for RE/MAX by Camp + King Balloon logo, before and after. New Logo for RE/MAX by Camp + King Balloon detail.

The ballon is a big improvement for sure. Losing a lot of the detail from the previous version, this one projects its volume better and reduces much more effectively. It also livens up the wordmark by setting it on a curve (although, unfortunately, it also amplifies the large gap between the "A" and the "X").

New Logo for RE/MAX by Camp + King Sub-brands and partnership lock-up with Children's Miracle Network Hospitals Balloon (a partnership that began in 1992). New Logo for RE/MAX by Camp + King Literal balloon. More info about their balloon here. New Logo for RE/MAX by Camp + King Image from a presentation during the RE/MAX Broker Owner Conference in San Francisco. New Logo for RE/MAX by Camp + King The Camp + King team at the same event. Camp + King co-founders talk about the redesign. Somebody explain to me what's going on at the 1:04 mark?

Not much in application, other than a few glimpses at some mocked-up signs in the event where the approach seems evident: lots of Gotham in bands of color. Which may not be the most exciting but probably the most effective in establishing a standard for franchisees to deploy somewhat consistently given that they each have some freedom to do their own thang -- which can be scary. Overall, this is a redesign that makes a lot of sense but also looks like the result of a process where "branding variations of all sorts were created, refined and tested" with "responses of over 20,000 consumers" informing the final design... it's a safe evolution with consumer backing. Can't argue much with that.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/K6MKmzHUJMY/new_logo_for_remax_by_camp_king.php http://www.underconsideration.com/brandnew/archives/new_logo_for_remax_by_camp_king.php Tue, 22 Aug 2017 05:18:19 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_remax_by_camp_king.php
Categories: News

Announced: 2017 Brand New Conference: Ticket Giveaway

Brand new - Mon, 08/21/2017 - 13:00
We have 24 free tickets up for grabs for the Brand New Conference in Chicago, IL, on September 14 - 15. Read on for details. (Also: no posts today as I am driving a few hours to the eclipse's path of totality.) “At least 24 Tickets up for Grabs”  Ticket Giveaway

We have 24 free tickets up for grabs for the Brand New Conference in Chicago, IL, on September 14 - 15. Read on for details. (Also: no posts today as I am driving a few hours to the eclipse's path of totality.)

24 free, confirmed tickets come courtesy of our following sponsors:

Hoefler & Co. (8 tickets)
Studio on Fire (6 tickets)
Degreed (2 tickets)
Type Supply (4 tickets)
Commercial (4 tickets)
Frere-Jones Type (TBD)
SVA Masters in Branding (TBD)
MOO (TBD)
Extensis (TBD )

As you can see, some sponsors have yet to confirm but we will know by end of day tomorrow. So we will pull 28 names for those TBDs; if those tickets do not become available, these names will be first in the waitlist.

Rules

1) ENTER YOUR NAME AND EMAIL IN THIS FORM.

2) You have until Tuesday, August 22 at 9:00 PM Eastern Time to leave your name and email in the form.

3) We will put all the names in a bag, shuffle ’em and pull out 24 winners for the confirmed tickets, 28 for the TBDs, (plus 20 for wait-list). We will record and post the video for authenticity.

4) Winners will be announced Wednesday afternon in the comments below and by email.

5) Only submit your name if you are clear to attend the conference on Thursday and Friday, September 14 and 15; do not take away someone else's chance to attend. This is an issue every year and it's extremely time-consuming and annoying.

6) Travel and accommodations are your responsibility.

7) People who have already registered for an in-person ticket (as opposed to a webcast) are not eligible.

8) Winners must register online by 11:59 PM Eastern Time on Thursday, August 24, 2017. If not, the tickets will start going to those on the wait list.

General Reminder

The last day to register online will be Thursday, September 7. You will have all day and all night to do so. This applies for both in-person tickets and webcast registrations. No exceptions.

Update August 30 @ 12:00 pm CT

No more names will be included in the drawing. The form is now closed. Will be back in a couple of hours with the winners.

Update August 30 @ 1:30 pm CT

Here are the winners. Please look for an e-mail from me with instructions. Gmail users, please check your "Promotions" tab as this is coming via our email campaign system (MailChimp!). IF YOU SEE YOUR NAME BELOW AND HAVE NOT RECEIVED MY EMAIL, e-mail me at armin@underconsideration.com

Remember: Winners must register online by Tuesday, August 30 at 12:00 PM Central Time. If not, we will pass your ticket to the next person in the waitlist.

Video of drawing embedded below the list of winners.

From Hoefler & Co. (8 tickets)
Abby Brocato
Daniel Surgeon
Jessica Sacker
Mary Claire
Michael Braley
Rishi Murugesan
Ryan Magsino
tricia wong

From MailChimp (5 tickets)
Garrett Osepchuk
Ily Phelps
Jean Hahn
Micah Sledge
Steven Olimpio

From Classic Color (5 tickets)
John Freeborn
Joshua Gilley
Mike Hegberg
Rachel Dlugos
Sydney Michuda

From School of Visual Arts - MPS in Branding (4 tickets)
Armando Alvarez
Eric Durr
Gregory Coleman
Hayley Turner

From MOO (7 tickets)
Brian Hodges
Calee Cecconi
Dustin McNeal
Emory Cash
Logan Buerlein
Masiel Tejada
Mike Sulick

From Sappi (2 tickets)
Caras Taylor
Sawyer Denton

From Commercial (2 tickets)
Nick Krusick
Jeffrey Prater

From Event Compression Group (2 tickets)
Kristy Gotham
Kyle Hodgman

From Jive (2 tickets)
Melisa Woo
Ty Sanderson

From UnderConsideration (8 tickets)
Chuck Creasy
Josh Cook
Marco Benatoff
Matt Uminski
Miles Quirk
Paige Thompson
Shawn McKinney
shelley sanders

Wait list (16 people in order of pull)

Video for proof. Sorry for the blurriness. --> http://feedproxy.google.com/~r/ucllc/brandnew/~3/rN9_AcV4enE/2017_brand_new_conference_ticket_giveaway.php http://www.underconsideration.com/brandnew/archives/2017_brand_new_conference_ticket_giveaway.php Mon, 21 Aug 2017 04:14:13 -0600 http://www.underconsideration.com/brandnew/archives/2017_brand_new_conference_ticket_giveaway.php
Categories: News

Spotted: New Logo for Texas Book Festival by Pentagram

Brand new - Fri, 08/18/2017 - 20:10
New Logo for Texas Book Festival by Pentagram Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/d2JYdDwDrQI/new_logo_for_texas_book_festival_by_pentagram.php http://www.underconsideration.com/brandnew/archives/new_logo_for_texas_book_festival_by_pentagram.php Fri, 18 Aug 2017 12:25:47 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_texas_book_festival_by_pentagram.php
Categories: News

Spotted: New Logo for Canada West by Artslinger

Brand new - Fri, 08/18/2017 - 20:10
New Logo for Canada West by Artslinger Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sjf-QXwhxYE/new_logo_for_canada_west_by_artslinger.php http://www.underconsideration.com/brandnew/archives/new_logo_for_canada_west_by_artslinger.php Fri, 18 Aug 2017 12:17:26 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_canada_west_by_artslinger.php
Categories: News

Announced: 2017 Brand New Conference: More Seats Made Available

Brand new - Fri, 08/18/2017 - 15:50
This past Wednesday we reached our original estimate of 1,000 attendees to the 2017 Brand New Conference. Theoretically we are sold out as we only produced 1,000 tote bags; 1,000 programs; and 1,000 t-shirts based on our optimistic expectation of attendance based on the last “Sold Out of Swag”  More Seats Made Available

This past Wednesday we reached our original estimate of 1,000 attendees to the 2017 Brand New Conference. Theoretically we are sold out as we only produced 1,000 tote bags; 1,000 programs; and 1,000 t-shirts based on our optimistic expectation of attendance based on the last couple of years -- for a moment, even, in January we were worried we were going to sell less tickets than 2016 because we were nearly 50 tickets under than the same time last year. We did not expect to sell out four weeks prior to the event. It's a good problem to have but a problem nonetheless, given the remaining demand to attend.

After some consideration we decided to make more tickets available with the caveat that all new tickets sold will NOT receive the conference program, goodie bag, or t-shirt. New attendees will have full access to everything else. The cost of the ticket will remain the same -- $550 for professionals, $225 for students -- even though you will not be receiving the materials. We have to honor the 1,000 people who bought their ticket in advance at that price. It's a small penalty for late registration but perhaps it will outweigh the alternative which is that you would have missed the event altogether because we sold out August 16.

The venue holds more than 1,000 people so seating capacity is not an issue.

Also, given the new arrangement and in order to keep things under control, we will NOT be selling tickets at the door. At this rate, we need to know exactly how many people are attending so that we can finalize the orders of food and coffee.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_VOh-aUjDHM/2017_brand_new_conference_new_seats_available.php http://www.underconsideration.com/brandnew/archives/2017_brand_new_conference_new_seats_available.php Fri, 18 Aug 2017 08:21:29 -0600 http://www.underconsideration.com/brandnew/archives/2017_brand_new_conference_new_seats_available.php
Categories: News

Linked: Las Vegas Logo Loses

Brand new - Fri, 08/18/2017 - 15:50
This isn't the most newsworthy item but since I've given it some follow-up, this is the latest: The City of Las Vegas has officially hit Command-Z on their city logo and is reverting to their crazy seal. Las Vegas Logo Loses Visit Link This isn't the most newsworthy item but since I've given it some follow-up, this is the latest: The City of Las Vegas has officially hit Command-Z on their city logo and is reverting to their crazy seal. http://feedproxy.google.com/~r/ucllc/brandnew/~3/LWV1cqagNUM/las_vegas_logo_loses.php http://www.underconsideration.com/brandnew/archives/las_vegas_logo_loses.php Fri, 18 Aug 2017 06:12:28 -0600 http://www.underconsideration.com/brandnew/archives/las_vegas_logo_loses.php
Categories: News

Noted: New Logo and Identity for Badoo done In-house

Brand new - Fri, 08/18/2017 - 15:50
(Est. 2006) "Badoo is the largest social discovery network in the world. Our mission is to provide the best technology for people to meet, because happiness is better shared. We have 350 million members, and more than 400,000 new people join every day." “The Way to My Heart is an App” New Logo and Identity for Badoo done In-house

(Est. 2006) "Badoo is the largest social discovery network in the world. Our mission is to provide the best technology for people to meet, because happiness is better shared. We have 350 million members, and more than 400,000 new people join every day."

Design by
In-house

Related links
Behance post

Relevant quote
We took to the drawing board and experimented with loads of new colours, styles and ideas. We stripped away the chaos of multiple colours, the circles and experimented with many bold colours and new typography etc. We looked at the colour palettes of other competitors and the colours that were associated with the space they held, from Tinder and Bumble and every app in between. Most of the red and blue tones had been owned by other apps. The colour purple felt right and where we wanted to be as a dating app, as it was in a neutral space between apps like Tinder and Match.com.

Images (opinion after)

New Logo and Identity for Badoo done In-house Logo. New Logo and Identity for Badoo done In-house Heart animation. New Logo and Identity for Badoo done In-house Guidelines. New Logo and Identity for Badoo done In-house Poster. New Logo and Identity for Badoo done In-house Ads. New Logo and Identity for Badoo done In-house Tote bag.

Opinion
The old logo looked like it belonged to a line of kid’s toys, not a dating app for grown-ups and the “O” with the eye was either kind of creepy or as if you got short-changed one boob (man’s or woman’s). The new logo keeps the playful, 1970s geometric sans serif but drops all the crazy scaling of the letters and it looks infinitely better, especially since all the letters in the name are round and create a great • • • • • rhythm in the counterspaces. The heart icon, even though it’s as basic as it gets — almost like something you could download from the Noun Project — looks surprisingly ownable for Badoo. That is thanks in part to the applications that turn it into a key visual element that is playful, with a wink to it, and avoids being overly cute or cloying. While this is operating within the minimalist/playful/friendly trend, it stands out as a strong example of doing it right.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/kLitlcqjn1c/new_logo_and_identity_for_badoo_done_in_house.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_badoo_done_in_house.php Fri, 18 Aug 2017 06:00:34 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_badoo_done_in_house.php
Categories: News

Reviewed: Friday Likes 218: From Paperview design, Rethink, and Motyf Studio and Ollestudio

Brand new - Fri, 08/18/2017 - 12:35
Some eye-popping work this week, with projects from Beirut, Toronto, and Lublin. “From Paperview design, Rethink, and Motyf Studio and Ollestudio” Friday Likes 218

Some eye-popping work this week, with projects from Beirut, Toronto, and Lublin.

Bar Du Port by Paperview design Bar Du Port by Paperview design

Bar Du Port is a restaurant specializing in French fusion cuisine in the trendy Saifi port district in Beirut, Lebanon. The restaurant's space, described by this post as being "a New York hip, post-industrial Meatpacking District style setting", is supported by the identity designed by local firm Paperview design in -- to borrow the description -- a hip, post-industrial aesthetic. Maybe not exactly, but that was fun to write. What the identity does manage is to turn the grittiness and vintage-ness of an old-timey port into a high-end dining experience. The wordmark looks great with the flared serifs in a bold weight and the rust debris graphic looks extra convincing when foiled in copper, on top of a nice selection of colored stock. See full project

DesignThinkers 2017 by Rethink DesignThinkers 2017 by Rethink

DesignThinkers is an annual design conference in Canada, organized by RGD. Like most conferences, it has had a changing identity each year and 2017's was designed by Rethink around the theme of "perspectives" and features more eyeballs than any identity ever. Each "eye" houses a different pupil that ranges from the abstract to the literal to the funny to the confusing to the random but in unison they all form a strangely attractive identity. The blue and black color palette helps keep everything cohesive while the typography is trendy but stops right before being annoying. The commitment to the eyeball is pretty impressive and yields some great applications, like the spray-on pattern on the street. In the pun-altered words of Bart Simpson: Eye caramba! See full project

Stick & Wolf by Motyf Studio and Ollestudio Stick & Wolf by Motyf Studio

Stick & Wolf is a jewelry design team of two women in Lublin, Poland, whose products are "handmade according to traditional goldsmithing techniques". Their identity by local firm Motyf Studio and Kraków, Poland-based, features a lovely icon of a wolf and a stick. Why this works so well is beyond me but I've never wanted to pet a wolf with a stick as much as I do right now. The wordmark is also beautiful with perfect spacing that complements the density of the icon. And that ampersand on its own stick is a great detail. The marbled backgrounds aren't the most original but they work well as always and pair effortlessly with the baby blue and pink color palette. I'm gonna go play fetch with my crazy dog now, see if he manages to look half as cute as this icon. Ollestudio See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/KJu2HDARXSc/friday_likes_218.php http://www.underconsideration.com/brandnew/archives/friday_likes_218.php Fri, 18 Aug 2017 05:12:37 -0600 http://www.underconsideration.com/brandnew/archives/friday_likes_218.php
Categories: News

Linked: Supreme K

Brand new - Fri, 08/18/2017 - 01:45
More Supreme t-shirt stories: After someone bought a lot of blank t-shirts but with Supreme tags pre-sewn from Kmart at $4 per unit they printed the Kmart logo in Supreme style on them and are now selling them for $60. Supreme K Visit Link More Supreme t-shirt stories: After someone bought a lot of blank t-shirts but with Supreme tags pre-sewn from Kmart at $4 per unit they printed the Kmart logo in Supreme style on them and are now selling them for $60. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Y7hrS9n2KHU/supreme_k.php http://www.underconsideration.com/brandnew/archives/supreme_k.php Thu, 17 Aug 2017 08:01:54 -0600 http://www.underconsideration.com/brandnew/archives/supreme_k.php
Categories: News

Noted: New Logo for Newfields by Young & Laramore

Brand new - Fri, 08/18/2017 - 01:45
(Est. 2017) "There's always been such a wide variety of experiences available at the Indianapolis Museum of Art--strolling the galleries, walking the gardens, seeing performances in the Toby. As a way of acknowledging that our museum is part of a 152-acre campus filled with both “Newfields Oldtricks” New Logo for Newfields by Young & Laramore

(Est. 2017) "There's always been such a wide variety of experiences available at the Indianapolis Museum of Art--strolling the galleries, walking the gardens, seeing performances in the Toby. As a way of acknowledging that our museum is part of a 152-acre campus filled with both art and nature, we're uniting our diverse elements--the Indianapolis Museum of Art, Lilly House, The Garden, The Virginia B. Fairbanks Art & Nature Park: 100 Acres, and performance spaces--into a single cultural campus. And we're calling it Newfields, a Place for Nature & the Arts."

Design by
Young & Laramore (Indianapolis, IN)

Related links
Young & Laramore press page
Indianapolis Museum of Art announcement page

Relevant quote
The logo—a sculptural, dimensional N—is designed to showcase the wide range of experiences offered at Newfields. This logo serves as a prism through which to view these experiences, which will promote connection and movement throughout campus, encourage active participation and integrate food and drink.

Images (opinion after)

New Logo for Newfields by Young & Laramore Logo. New Logo for Newfields by Young & Laramore Filled-in and horizontal lock-up version. Your browser does not support the video tag. Logo-as-window. Intro video.

Opinion
The reason for the sculptural “N” probably comes from the various sculptures found throughout the 100 acres of The Virginia B. Fairbanks Art & Nature Park and looks like a sculpture of its own. It’s a cool monogram — nothing original or groundbreaking — and I like the exaggerated inverse ink traps that add some visual interest. Unfortunately, they have succumbed to the logo-as-window approach and, in this case, it doesn’t work. The shape is too weird and it has too many lines crossing to make the images inside look interesting. The wordmark is kinda nice, with the high crossbars and slightly condensed structure — the “S”, though, feels like it’s about to fall over. Overall, it’s an attractive-enough logo although maybe a little arbitrary and perhaps unnecessary as all the attractions within Newfields were previously presented as part of the Indianapolis Museum of Art so it might be confusing of who is boss.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PJ2AZXhEiUA/new_logo_for_newfields_by_young_laramore.php http://www.underconsideration.com/brandnew/archives/new_logo_for_newfields_by_young_laramore.php Thu, 17 Aug 2017 07:21:27 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_newfields_by_young_laramore.php
Categories: News

Reviewed: New Logo and Identity for 605 by COLLINS

Brand new - Fri, 08/18/2017 - 01:45
Established in 2016, 605 is a new data analytics and audience measurement company specializing on television audiences that "offers unique, independent audience measurement and analytics that optimize programming and marketing initiatives within the media, sports, and entertainment industries." 605 was formed after Dolan Family Ventures “A NUMB3RS GAM3” New Logo and Identity for 605 by COLLINS

Established in 2016, 605 is a new data analytics and audience measurement company specializing on television audiences that "offers unique, independent audience measurement and analytics that optimize programming and marketing initiatives within the media, sports, and entertainment industries." 605 was formed after Dolan Family Ventures -- a venture capital firm headed by Kristin and James Dolan, former COO and CEO of Cablevision -- acquired Analytics Media Group, which was the company that worked on the 2008 and 2012 Presidential campaigns for Barack Obama, helping to find and target the exact television programs for voters. 605 now has three offices across the US, and established a strategic partnership with Charter Communications, the second largest cable provider in the nation. The identity for the new company has been designed by New York, NY- and San Francisco, CA-based COLLINS.

The secret name for all of our data efforts internally was DataCo Ventures, DCV. When we were naming the company, we didn't want to use another acronym, so we looked at the letters as roman numerals and translated them into regular numbers, which is 605.

We thought it went well with the idea of data and finding different meanings within data.The Hollywood Reporter interview with Kristin Dolan

As I was starting to write my review I realized I had no idea what the 605 name meant and the reason is so obscure I kind of love it, because someone probably said "But, no one is going to get why we are called 605", to which someone maybe replied "So?". The Roman numeral reason is a great backstory that speaks to a way of seeing what's in front of you in a different way, which is a nice metaphor for analyzing data. For the record: "DC" equals 600 in Roman numerals, "V" equals 5.

Our aim is to show that 605 is at the frontier of data measurement and analytics. To do this, we worked with CEO Kristin Dolan and her team to identify what sets 605 apart from the crowded data and measurement industries. Together we realized that their uncommon commitment to absolute transparency was paramount -- and unlike any other in the market. These foundational elements guided our vision for 605's future. Our program focuses on this dedication to blunt transparency and discovery. We've created a spartan design language that emphasizes how exacting data can be.

The logo system is based on rebus principles -- so the identity and typographic system have a sense of constant discovery.

We created a black and white color palette along with a clean, custom typeface. These elements are carried across 605's identity system, website and new New York City headquarters.COLLINS provided text New Logo and Identity for 605 by COLLINS Logo.

My disdain for Helvetica is no secret but I also know when to shut up about it and appreciate a proper use for it. Although the quote above mentions this is a custom typeface, it's basically Helvetica, and it works perfectly here in establishing a no-nonsense, no-frills, pragmatic personality. The rebus approach gives me the same impression as the name, where someone must have said "But the 0 doesn't look like a Z", to which someone maybe replied "So?". It reads perfectly as Six Zero Five because our brain is capable of amazing things beyond keeping Game of Thrones' multiple story lines straight and the ability to actually start to understand Dothraki. The combination of filled-in letters and stroked letters is one that rarely works but the balance here is just right and helps convey the name with clarity.

Logo animation. Animation, with gravity. This is so good. New Logo and Identity for 605 by COLLINS Stationery. New Logo and Identity for 605 by COLLINS Business cards. New Logo and Identity for 605 by COLLINS Event invitations. New Logo and Identity for 605 by COLLINS Website.

The applications are a nice display of typography and hierarchy in the limited palette of black and white and there is a great boldness to all the print materials. While the numbers/letters combo works great in the logo, like a rebus, in application -- especially in the website -- it starts to become annoying and reads like Leetspeak, but being limited to major headlines helps the annoyance not spread much further.

Our design principles extended into environmental design, interactive design and office architecture -- as the 605 team so enjoyed meeting and working in our own offices in Greenwich Village, that they invited us to help them create theirs, too.

Working with Nancy Thiel, our architecture partner in our own New York City office, the new 605 space design is highly functional, no-nonsense and inviting -- all at the same time.COLLINS provided text New Logo and Identity for 605 by COLLINS New Logo and Identity for 605 by COLLINS New Logo and Identity for 605 by COLLINS New Logo and Identity for 605 by COLLINS New Logo and Identity for 605 by COLLINS New Logo and Identity for 605 by COLLINS New Logo and Identity for 605 by COLLINS New Logo and Identity for 605 by COLLINS New Logo and Identity for 605 by COLLINS Office interiors.

The interiors of the office are quite nice too and I like the International-Typographic-Style-esque nature of the framed posters that adorn the walls. The dashes of yellow are cool but maybe it's odd that, all of a sudden, there is an emphasis on that color and no other. The introduction of geometric shapes (as in the last two photos) feels a little arbitrary and they spell out "605" as well in a style very different from the logo. But I guess an office can't literally be a replica of a business card. Overall, the identity strikes a great balance of being corporate -- and able to attract large clients -- with a sense that they could go slightly rogue (in a good way) at any given point.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tGeZg3XFX2Y/new_logo_and_identity_for_605_by_collins.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_605_by_collins.php Thu, 17 Aug 2017 05:04:46 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_605_by_collins.php
Categories: News

Spotted: New Logo for Leslie-Lohman Museum of Gay and Lesbian Art

Brand new - Wed, 08/16/2017 - 23:45
New Logo for Leslie-Lohman Museum of Gay and Lesbian Art Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/kDapKL4IWho/new_logo_for_leslie_lohman_museum_of_gay_and_lesbian_art.php http://www.underconsideration.com/brandnew/archives/new_logo_for_leslie_lohman_museum_of_gay_and_lesbian_art.php Wed, 16 Aug 2017 13:57:59 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_leslie_lohman_museum_of_gay_and_lesbian_art.php
Categories: News

Spotted: New Logo for APL by Brandimage

Brand new - Wed, 08/16/2017 - 23:45
New Logo for APL by Brandimage Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nJfrib0BlAk/new_logo_for_apl_by_brandimage.php http://www.underconsideration.com/brandnew/archives/new_logo_for_apl_by_brandimage.php Wed, 16 Aug 2017 13:47:57 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_apl_by_brandimage.php
Categories: News

Linked: Brand Knights

Brand new - Wed, 08/16/2017 - 17:15
"Brand Knights" by Dexter Maurer... brand-inspired, medieval action figures because I have no idea, but I also don't mind looking at them; nicely executed. Brand Knights Visit Link "Brand Knights" by Dexter Maurer... brand-inspired, medieval action figures because I have no idea, but I also don't mind looking at them; nicely executed. http://feedproxy.google.com/~r/ucllc/brandnew/~3/KnJZknwbLoU/brand_knights.php http://www.underconsideration.com/brandnew/archives/brand_knights.php Wed, 16 Aug 2017 08:19:15 -0600 http://www.underconsideration.com/brandnew/archives/brand_knights.php
Categories: News

Noted: New Logo for Pinterest

Brand new - Wed, 08/16/2017 - 17:15
(Est. 2010) "Pinterest is the world's catalog of ideas. Our mission is to help people discover the things they love, and inspire them to go do those things in their daily lives. Ben Silbermann, Evan Sharp and Paul Sciarra co-founded Pinterest back in March 2010. “Conflict of Pinterests” New Logo for Pinterest

(Est. 2010) "Pinterest is the world's catalog of ideas. Our mission is to help people discover the things they love, and inspire them to go do those things in their daily lives. Ben Silbermann, Evan Sharp and Paul Sciarra co-founded Pinterest back in March 2010. Since then, we've helped millions of people around the world find recipes, parenting hacks, style inspiration and other ideas to try."

Design by
N/A

Related links
Pinterest brand Guidelines

Images (opinion after)

New Logo for Pinterest Logo.

Opinion
Without any fanfare or farewell, Pinterest has dropped its script wordmark in favor of a slightly modified — round tittle instead of square, tweaked “s” to pair better with the “e” — Neue Haas Grotesk in its Black weight. The pin-“P” badge remains and serves as the main identifier for Pinterest. While I never quite liked the old script — I didn’t dislike or hate it either — it always felt like the right manifestation of the Pinterest brand… kinda quirky, kinda homespun, kinda designy. The new wordmark feels way out of place. It’s like a 1960s corporate identity got dropped like a hammer next to this friendly “P” mark and the two look like a hippie and a business executive in line at the grocery store, brought together by circumstance more than mutual agreement. My guess is that this is an effort to position Pinterest as a viable alternative or complement to Twitter/Facebook/Instagram for corporations to use as a platform instead of it just being a mood board for teenagers to redecorate their room. To this day, for example, it still baffles me that we have triple the followers than Coca-Cola on Pinterest and we don’t even have a moodboard to redecorate our room. This wordmark redesign helps Pinterest look more business-minded while keeping a little bit of artsiness in its badge.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/1GtDR6tqCvA/new_logo_for_pinterest.php http://www.underconsideration.com/brandnew/archives/new_logo_for_pinterest.php Wed, 16 Aug 2017 08:04:37 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_pinterest.php
Categories: News

Reviewed: New Logo and On-Air Look for BBC Sport by Studio Output

Brand new - Wed, 08/16/2017 - 12:55
Established in 2000, BBC Sport is, as its name clearly implies, the sport-focused department of the UK's BBC. Without its own specific channel, BBC Sport broadcasts through the BBC's main TV channels, radio stations, and through a dedicated, comprehensive website. Working with BBC Creative, BBC “Drop Shadow Like it's Hot” New Logo and On-Air Look for BBC Sport by Studio Output

Established in 2000, BBC Sport is, as its name clearly implies, the sport-focused department of the UK's BBC. Without its own specific channel, BBC Sport broadcasts through the BBC's main TV channels, radio stations, and through a dedicated, comprehensive website. Working with BBC Creative, BBC Sport marketing, broadcast and UX&D, London-based Studio Output has designed a new look for BBC Sport.

Reflecting a new strategy of 'Sport as a Service', we created a simple but consistent system for locking up the new BBC Sport logo with network partners, events and regions. The warmer 'Sport yellow' is more harmonious with BBC portfolio partners and supported by a bright palette of neutral colours, bringing BBC Sport out of the darkness into a fresher, flatter and more contemporary space.

BBC Sport is the first brand to introduce the new BBC font family, BBC Reith. To implement it with consistency, we applied BBC GEL grids across all platforms, including broadcast. The new system creates a cohesive presentation for the first time across broadcast, app and responsive web.Studio Output project page New Logo and On-Air Look for BBC Sport by Studio Output BBC Reith type family by Dalton Maag. New Logo and On-Air Look for BBC Sport by Studio Output Logo.

The old logo, like many things BBC and UK, used Gill Sans and was fine but forgettable. The new logo is also fine and forgettable, which is not a problem, as it's really just a utilitarian device to remind you that you are on the BBC and that you are watching sports -- not a device to start a party or buy a new brand of soup. Typeset in the new BBC Reith type family, designed by Dalton Maag, the new logo looks a lot better, mostly because I personally dislike Gill Sans (which I know is kind of heresy). The new yellow is a much better choice, with a warmer hue that makes the logo less jarring. Lastly, the smaller size of the BBC logo is an improvement.

Your browser does not support the video tag. Logo loop.

The boldest graphic element of the identity is a thin shadow cast over the right side of the logo, implying a layering effect of transparent panels. The loop above is quite satisfying and it's only a simple motion and depth behavior.

New Logo and On-Air Look for BBC Sport by Studio Output On-screen elements. New Logo and On-Air Look for BBC Sport by Studio Output Dual branding. New Logo and On-Air Look for BBC Sport by Studio Output New Logo and On-Air Look for BBC Sport by Studio Output Broadcast captions.

The transparent paneling and subtle shadow become the basis of the broadcast graphics, with the logo anchoring the different compositions and basically serve to set up simple gridded and boxy layouts that let the new custom type family do the heavy lifting. I particularly like when the logo is small and the shadow fades upwards into the footage; it's not a "WOW, OMG" kind of design solution but it's enough to be noticed and appreciated.

New Logo and On-Air Look for BBC Sport by Studio Output Score table. New Logo and On-Air Look for BBC Sport by Studio Output New Logo and On-Air Look for BBC Sport by Studio Output New Logo and On-Air Look for BBC Sport by Studio Output New Logo and On-Air Look for BBC Sport by Studio Output Various broadcast graphics. New Logo and On-Air Look for BBC Sport by Studio Output Online presence.

Unlike recent projects like Sky Sports and Eurosport + Olympics which had some bombast to them -- in a good way -- this redesign has none of that and isn't meant to be a life-affirming, sports-is-everything design solution but rather a quiet, functional one that extends the BBC-ness of the BBC.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/K_cCkNNXJzw/new_logo_and_on_air_look_for_bbc_sport_by_studio_output.php http://www.underconsideration.com/brandnew/archives/new_logo_and_on_air_look_for_bbc_sport_by_studio_output.php Wed, 16 Aug 2017 05:00:38 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_on_air_look_for_bbc_sport_by_studio_output.php
Categories: News

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