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News

Linked: NASA Worm Licensing

Brand new - Fri, 05/26/2017 - 15:45
NASA has been issuing permissions to use its iconic (and retired) "worm" logo for fashion and other merchandise. Houston, we have cha-ching. NASA Worm Licensing Visit Link NASA has been issuing permissions to use its iconic (and retired) "worm" logo for fashion and other merchandise. Houston, we have cha-ching. http://feedproxy.google.com/~r/ucllc/brandnew/~3/f7TzUu2c8EQ/nasa_worm_licensing.php http://www.underconsideration.com/brandnew/archives/nasa_worm_licensing.php Fri, 26 May 2017 08:14:11 -0600 http://www.underconsideration.com/brandnew/archives/nasa_worm_licensing.php
Categories: News

Noted: Follow-up: New Logo and Identity for WSP by Sid Lee

Brand new - Fri, 05/26/2017 - 15:45
"As one of the world's leading professional services firms, WSP provides technical expertise and strategic advice to clients in the Property & Buildings, Transportation & Infrastructure, Environment, Industry, Resources (including Mining and Oil & Gas) and Power & Energy sectors. We also offer highly specialized “Wassup?”  New Logo and Identity for WSP by Sid Lee

"As one of the world's leading professional services firms, WSP provides technical expertise and strategic advice to clients in the Property & Buildings, Transportation & Infrastructure, Environment, Industry, Resources (including Mining and Oil & Gas) and Power & Energy sectors. We also offer highly specialized services in project delivery and strategic consulting. Our experts include engineers, advisors, technicians, scientists, architects, planners, surveyors and environmental specialists, as well as other design, program and construction management professionals. With approximately 36,000 talented people in 500 offices across 40 countries, we are uniquely positioned to deliver successful and sustainable projects, wherever our clients need us."

Design by
Sid Lee

Related links
Sid Lee press release
Brand New Spotted post

Relevant quote
Sid Lee worked closely with WSP in creating a brand platform that is reflective of their strong and forward-looking view of the industry. One that speaks to the complexity and intelligence of engineering, while remaining open to the endless possibilities. […] Along with the new identity, the brand is now supported by unique photography, combining striking work with rich textures, bustling urban crowds, and moments of human reflection featuring WSP employees. The brand platform aims to invite the beholder into the WSP world; to let them complete the equation, and be part of the work and intelligence of engineering, while remaining open to the endless possibilities.

Images (opinion after)

 New Logo and Identity for WSP by Sid Lee Logo.  New Logo and Identity for WSP by Sid Lee Underlying grid. Kinda figured that one out on my own (except for the how they spaced the letters... that's nice).  New Logo and Identity for WSP by Sid Lee Stationery.  New Logo and Identity for WSP by Sid Lee  New Logo and Identity for WSP by Sid Lee Desktop/laptop and mobile website.  New Logo and Identity for WSP by Sid Lee  New Logo and Identity for WSP by Sid Lee  New Logo and Identity for WSP by Sid Lee Brochure spreads.  New Logo and Identity for WSP by Sid Lee  New Logo and Identity for WSP by Sid Lee Photo libraries.  New Logo and Identity for WSP by Sid Lee Lots of stuff with the logo on top. Your browser does not support the video tag. New look introduction video; kinda long in the first part.

Opinion
I posted about the WSP logo redesign in the Spotted section earlier this month and it’s been one of my favorite from that whole group. It’s sort of a typical design exploration one goes through when making logos but it works well here as the end result with this set of letters, each being completely different — you’ve got your diagonal in the “w”, your curve in the “s”, and your stick and ball in the “p”. The applications have a good corporate feel but with the rich coral red/orange/pink color it livens up quite a bit. The photo libraries, in their subdued tones, make for great backgrounds too. Overall, a solid redesign.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/y8Ahlg-a-n4/follow_up_new_logo_and_identity_for_wsp_by_sid_lee.php http://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_wsp_by_sid_lee.php Fri, 26 May 2017 08:02:33 -0600 http://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_wsp_by_sid_lee.php
Categories: News

Reviewed: Friday Likes 207: From Farmgroup, brandcraft, and Studio Beau

Brand new - Fri, 05/26/2017 - 12:30
Unplanned, all three projects this week have an Asian influence by design or setting, with work from Bangkok, Hong Kong, and Montréal. “From Farmgroup, brandcraft, and Studio Beau” Friday Likes 207

Unplanned, all three projects this week have an Asian influence by design or setting, with work from Bangkok, Hong Kong, and Montréal.

Holy Moly by Farmgroup Holy Moly by Farmgroup

Holy Moly is a sweet and savory pie shop in Bangkok that has all the makings of a classy retailer, including a marble display box and copper finishes throughout, but things take a turn for the idiosyncratic with the identity by local firm Farmgroup that introduces some, literally and metaphorically, rough-around-the-edges illustrations. These take over everything, from the interior's walls and aforementioned marble display case to the packaging, stickers, and every other application. Check out this video touring the mini shop and showing more of the applications. The result may not be your usual design cool but it has attitude and personality to spare. I almost forgot to mention that it solely uses Cooper Black, which, to me, is always a win. See full project

RPSA by brandcraft SRPSA by brandcraft

RPSA is the work/life moniker of Romain Aubert, a self-starter, tech-world consultant living in Hong Kong but hailing from France -- he has also sailed over 8,000 miles. This background is captured all in the logo by Hong Kong-based brandcraft: "The crest is designed to abstractly represent an olive tree and its roots and a ship's hull and the waves of the ocean." The icon is beautifully crafted and, indeed, can have multiple reads but, also, if you have no idea what it means it's just damn pretty to look at. The logo is minimally applied to stationery in silver ink and foil and complemented with lovely serif typography, making it just a tad more subdued than Holy Moly above. See full project

Maneki by Studio Beau Maneki by Studio Beau

Maneki is a Pan-Asian counter restaurant in Montréal, Quebec, serving a mix of dishes in a rather lively and colorful setting. The identity by local firm Studio Beau purposely takes Asian stereotypes and clichés to deliver an eclectic, vibrant, set of illustrations and in-your-face typography that may not be to everyone's taste but is undeniably attention-grabbing. The logo itself is a super funky wordmark that challenges readability but ultimately makes for a highly distinctive logo... one that looks extra electric in neon. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/x3ChKj_8dg4/friday_likes_207.php http://www.underconsideration.com/brandnew/archives/friday_likes_207.php Fri, 26 May 2017 05:08:02 -0600 http://www.underconsideration.com/brandnew/archives/friday_likes_207.php
Categories: News

Spotted: New Logo for Conmebol

Brand new - Thu, 05/25/2017 - 20:20
New Logo for Conmebol Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/mt2X4TUtTws/new_logo_for_conmebol.php http://www.underconsideration.com/brandnew/archives/new_logo_for_conmebol.php Thu, 25 May 2017 12:21:42 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_conmebol.php
Categories: News

Spotted: New Logo and Identity for Nelson Alexander by Yoke

Brand new - Thu, 05/25/2017 - 20:20
New Logo and Identity for Nelson Alexander by Yoke Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NvnkwpcoKZE/new_logo_and_identity_for_nelson_alexander_by_yoke.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_nelson_alexander_by_yoke.php Thu, 25 May 2017 12:14:51 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_nelson_alexander_by_yoke.php
Categories: News

Linked: Darker Universal

Brand new - Thu, 05/25/2017 - 14:55
Universal has unveiled the logo for its "Dark Universe", a series of films reviving the studio's classic monster characters. The logo complements Universal's and features a score by Danny Elfman (that can be seen and heard at the end of this promo piece). Darker Universal Visit Link Universal has unveiled the logo for its "Dark Universe", a series of films reviving the studio's classic monster characters. The logo complements Universal's and features a score by Danny Elfman (that can be seen and heard at the end of this promo piece). http://feedproxy.google.com/~r/ucllc/brandnew/~3/YPWmEHbH6f8/darker_universal.php http://www.underconsideration.com/brandnew/archives/darker_universal.php Thu, 25 May 2017 07:35:58 -0600 http://www.underconsideration.com/brandnew/archives/darker_universal.php
Categories: News

Noted: New Logo for Quirky (Again) done In-house

Brand new - Thu, 05/25/2017 - 14:55
Established in 2009, Quirky brings inventors’ ideas to life and to market through an open process where community members provide ideas, which are then voted on, and each week the top five are discussed by the Quirky team to see which ones they’ll develop. They “Back to the Quirky Future” New Logo for Quirky (Again) done In-house

Established in 2009, Quirky brings inventors’ ideas to life and to market through an open process where community members provide ideas, which are then voted on, and each week the top five are discussed by the Quirky team to see which ones they’ll develop. They have launched over 300 products — from flexible power strips to egg yolk separators — that are sold online and across nearly 200 retail partners.

Design by
In-house

Related links
2017 Quirky blog post
2015 Brand New Noted post
2013 Brand New Review

Relevant quote
First, like an adolescent exploring who they are, Quirky has tried out a few different personas over the past 6 years. We’ve had multiple logos, icons, and color schemes. You may see one logo on a Quirky product in-store, a different one in your cabinet, and yet another one on our website.

It’s time to bring it all together under one cohesive identity, and we’ve gone with the one you told us you preferred. We surveyed our community forums, and the logo you see today was almost unanimously voted on as the favorite. We’re pleased you chose this logo, we like it the most too.

Images (opinion after)

New Logo for Quirky (Again) done In-house Logo.

Opinion
Allow me to quote myself from almost two years ago: “Quirky seems to have commitment issues as the last logo was designed two years ago replacing a logo designed two years earlier. Tune back in 2017 for the next Quirky logo.” My prescience was on flick. However, I did NOT expect that they would change back to their 2013 logo, that was a real plot twist. I think this one will stick for more than two years. It’s definitely the better of the two (2013 vs. 2015) but I do wish they had made the effort to go for a more authentic Sharpie aesthetic — like, you know, actually drawing it with a marker — instead of the bezier-point-evident execution they had (and have). I think that would have honored the name better and would have signaled a better moving-forward decision than an undo decision.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/d0LosY3vDP4/new_logo_for_quirky_again_done_in_house.php http://www.underconsideration.com/brandnew/archives/new_logo_for_quirky_again_done_in_house.php Thu, 25 May 2017 07:26:10 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_quirky_again_done_in_house.php
Categories: News

Reviewed: New Logo and Livery for Nordwind Airlines by UMA

Brand new - Thu, 05/25/2017 - 12:45
Established in 2008 and headquartered in Moscow, Russia, Nordwind Airlines began as a charter airline with only three planes flying to six destinations. Now, as a regular scheduled airline, Nordwind has a fleet of 20 planes flying to 33 destinations within Russia and 10 in “Nord is Where it’s at” New Logo and Livery for Nordwind Airlines by UMA

Established in 2008 and headquartered in Moscow, Russia, Nordwind Airlines began as a charter airline with only three planes flying to six destinations. Now, as a regular scheduled airline, Nordwind has a fleet of 20 planes flying to 33 destinations within Russia and 10 in different cities in Europe. In March, Nordwind introduced a new identity and livery designed by Lisbon, Portugal-based UMA.

New Logo and Livery for Nordwind Airlines by UMA Logo. New Logo and Livery for Nordwind Airlines by UMA Guidelines.

The old logo, were it not for it being in the shape of an airplane's tail, could have easily been for a chartered bus company not for a company that puts giant metal tubes in the air. The star, the default-looking type, the brick and yellow colors... none of it was very exciting or confidence-inducing. The new logo looks confidently and strikingly like an airline logo. The "N" monogram is great with a bold combination of round corners and sharp angles and the extra wide structure is very airline-ish, as is the italic bent. It reminds me a lot, in spirit, of the old Northwest Airlines logo, although there is no "W" hidden in this one. The wordmark is nice and not a geometric sans serif so that's awesome to start with. The lock-ups, though, are somehow not fully pleasing; neither the stacked or horizontal versions work seamlessly. I mean, they are good, but given how good the monogram is, I wish the lock-ups were locked-down.

New Logo and Livery for Nordwind Airlines by UMA Flag. New Logo and Livery for Nordwind Airlines by UMA Signage.

Seeing the signage... maybe there is something pleasing about this other lock-up where each element gets smaller, almost like a Russian nested doll.

New Logo and Livery for Nordwind Airlines by UMA Livery, before and after.

The old livery matched the logo: very ho-hum, not a press-your-nose-against-the-glass-to-see-it-on-the-runway kind of design. The new livery gets closer to that feeling:

New Logo and Livery for Nordwind Airlines by UMA Livery blueprint. New Logo and Livery for Nordwind Airlines by UMA New Logo and Livery for Nordwind Airlines by UMA New Logo and Livery for Nordwind Airlines by UMA New Logo and Livery for Nordwind Airlines by UMA Livery.

Other than yet another oddly resolved lock-up near the door of the airplane, this is a wonderful livery. The monogram looks great on the tail but even better as a white knockout on the light gray fuselage that gives that area of the plane a big, bold graphic treatment. I also like that they didn't flip the logo on the side of the tail where the angle is opposite. The best detail, though, are the dark gray turbines... they really make the airplane. Overall, this is a fantastic change that makes Nordwind look like a legitimate, world-class airline.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FFkHVE58678/new_logo_and_livery_for_nordwind_airlines_by_uma.php http://www.underconsideration.com/brandnew/archives/new_logo_and_livery_for_nordwind_airlines_by_uma.php Thu, 25 May 2017 04:37:44 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_livery_for_nordwind_airlines_by_uma.php
Categories: News

Spotted: New Logo for Interactive Brokers

Brand new - Wed, 05/24/2017 - 20:30
New Logo for Interactive Brokers Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/EURXhaF88RQ/new_logo_for_interactive_brokers.php http://www.underconsideration.com/brandnew/archives/new_logo_for_interactive_brokers.php Wed, 24 May 2017 12:54:21 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_interactive_brokers.php
Categories: News

Spotted: New Logo and Packaging for Portland Sangria by Henry Jinings

Brand new - Wed, 05/24/2017 - 20:30
New Logo and Packaging for Portland Sangria by Henry Jinings Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/OOV50yFtzU4/new_logo_and_packaging_for_portland_sangria_by_henry_jinings.php http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_portland_sangria_by_henry_jinings.php Wed, 24 May 2017 12:43:32 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_portland_sangria_by_henry_jinings.php
Categories: News

Linked: Penguin Taunt

Brand new - Wed, 05/24/2017 - 16:20
In what has to be the lamest yet cutest diss in hockey history, penguins from The National Aviary, located in Pittsburgh, Pennsylvania, stomped their inked feet on top of the Ottawa Senators logo in support of their local team, the Pittsburgh Penguins. [If you can not see a video here view this post on Brand New] Visit Link In what has to be the lamest yet cutest diss in hockey history, penguins from The National Aviary, located in Pittsburgh, Pennsylvania, stomped their inked feet on top of the Ottawa Senators logo in support of their local team, the Pittsburgh Penguins. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Wuvxoeuswyo/penguin_taunt.php http://www.underconsideration.com/brandnew/archives/penguin_taunt.php Wed, 24 May 2017 08:08:17 -0600 http://www.underconsideration.com/brandnew/archives/penguin_taunt.php
Categories: News

Noted: New Logo for Eredivisie by Dog and Pony

Brand new - Wed, 05/24/2017 - 15:15
(Est. 1956) "The Eredivisie ('Honor Division' in Dutch) is the highest echelon of professional football in the Netherlands. The league was founded in 1956, two years after the start of professional football in the Netherlands. At the end of the 2015-2016 season it was ranked New Logo for Eredivisie by Dog and Pony

(Est. 1956) "The Eredivisie ('Honor Division' in Dutch) is the highest echelon of professional football in the Netherlands. The league was founded in 1956, two years after the start of professional football in the Netherlands. At the end of the 2015-2016 season it was ranked the 13th best league in Europe by UEFA." (Wikipedia)

Design by
Dog and Pony (Amsterdam)

Related links
Eredivisie press release
Dog and Pony project page

Relevant quote
By combining the E and an abstraction of the center circle of the playing field, we created a powerful, iconic logo, that formed the starting point for the development of a rich, modern visual language, that works throughout all communication levels and platforms.

Images (opinion after)

New Logo for Eredivisie by Dog and Pony Logo. New Logo for Eredivisie by Dog and Pony Main lock-up and variation. Logo introduction.

Opinion
The old logo was more or less okay; perhaps too effusive and not stately enough to be the premiere league in the Netherlands, like it was trying too hard to be cool and fun. One thing it did have going in its favor was that it was undeniably related to soccer. While the monogram in the new logo draws its forms from the center of the pitch, it could be for absolutely any other organization in any industry in any part of the world. Obviously, those who know, know that “Eredivisie” = soccer so maybe there is no need to beat anyone over the head with ball graphics. As a monogram, it’s more or less okay, with a simple geometry but one that yields some awkwardness, making the “e” look like it has an overbite. The wordmark, same thing: more or less fine. A decent sans serif but why drop the tittles? This could have been much better if they had capitalized the “E”, kept the tittles, and allowed the word to be the way the alphabet gods intended it to be. Overall, maybe too much corporate and not enough sports fandom.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FK5uMFfIPKA/new_logo_for_eredivisie_by_dog_and_pony.php http://www.underconsideration.com/brandnew/archives/new_logo_for_eredivisie_by_dog_and_pony.php Wed, 24 May 2017 07:39:08 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_eredivisie_by_dog_and_pony.php
Categories: News

Reviewed: New Logo and Identity for Altice by Publicis Groupe and Turner Duckworth

Brand new - Wed, 05/24/2017 - 13:05
Established in 2001, Altice is a multinational company providing services across three key activities: telecom, media and content, and advertising. Based in the Netherlands, Altice has, since the beginning, gone on an acquisition rampage across the world, buying existing companies like SFR Group in France, “The Path of Most Resistance” New Logo and Identity for Altice by Publicis Groupe and Turner Duckworth

Established in 2001, Altice is a multinational company providing services across three key activities: telecom, media and content, and advertising. Based in the Netherlands, Altice has, since the beginning, gone on an acquisition rampage across the world, buying existing companies like SFR Group in France, PT Portugal that owns the MEO brand, and Cablevision in the U.S. that owns the Optimum brand. They also have presence in Belgium, Switzerland, Israel, Kenya, and the Dominican Republic. Combined, this gave Altice a €23.5 billion turnover in 2016 from more than 50 million customers worldwide. Altice is the biggest telecom you had never heard of (or, at least, I hadn't) but that's about to change as, yesterday, the company announced the Altice name would take not just over all corporate names but even most of the consumer brands through a global, unified brand by Publicis Groupe and the U.S. offices of Turner Duckworth.

Welcome to the new Altice. We are driven by a philosophy to always challenge ourselves. We question everything so that we can find the best way forward for our customers. In a world in which continuous innovation is the only way forward, we have invented our brand identity to redefine the vision we have for our customers -consumers, enterprises, and advertisers- and our people.Altice identity page New Logo and Identity for Altice by Publicis Groupe and Turner Duckworth Vision. New Logo and Identity for Altice by Publicis Groupe and Turner Duckworth Brand strategy. New Logo and Identity for Altice by Publicis Groupe and Turner Duckworth Major consumer brands that will be replaced by Altice brand: MEO in Portugal, Optimum in the U.S., and HOT in Israel. New Logo and Identity for Altice by Publicis Groupe and Turner Duckworth Tagline. This is our signature and rallying cry for all of our stake holders. It boldly proclaims our vision for the world: that when we come together, there's nothing we can't achieve.

"Together", of course, because combination is in our DNA; "Together", as a global and multi local identity; America and Europe; technologies and talent; telecom, content and advertising; services and products. We unite our varied entities under a single name so that we can unite people: ours is a vision of a seamless and inclusive future.

But we're also expressing an ambition. Our potential has "no limits", because we are fearless innovators --bringing together the dreamers with the doers, to push the boundaries of human ingenuity. Altice exists to redefine our interpretation of what is possible.Altice identity page

I usually start my reviews talking about the logo but in this case there is a lot of foreplay required before we get to it. In the ten years I've been doing reviews this is the most verbose introduction of a brand I have encountered. Start at the introductory page for the identity, then download the identity presentation PDF, then I'll see you back in 30 minutes and there will be a pop quiz. Usually, it's the opposite where there is barely any information about the redesign so I shouldn't be complaining, except... except that after reading everything there was to read I had to surgically roll my eyes back to the front. It's great to have a confident, solid, brand strategy and point of view but this goes into overkill mode from the first paragraph and doesn't let go, like, ever. A single paragraph that basically said, "Our logo is like a path", would have sufficed, instead of the world-savior pomposity of a lot of the descriptions, i.e. "the Altice path can unlock the limitless potential of our customers, our people and our world". So, let's see if this logo can, after all, change the world.

Our logo is a path. A path to everything you dream of. It is an open sign, free of any shield, border, and background. It is distinctive and elegant, timeless as well as bold and fearless because the path we take converts aspirations into reality, and reinvents the future. It has dynamism and momentum because it is an invitation to connect, to join, and draw our own path. It is inclusive and seamless, it has iconic potential and global resonance because the Altice path can unlock the limitless potential of our customers, our people and our world.Altice identity page New Logo and Identity for Altice by Publicis Groupe and Turner Duckworth Logo.

The old logo was cray cray -- I know that's an outdated, terrible expression but it's uniquely apropos in this case -- even for Dutch corporate logo standards where things get funky but most companies can pull it off. This one was weird plus one, with its strange "A" and groovy marbles. Let's just be glad their world takeover is not with that logo. The new logo hinges on a large, semi-abstract "a" that, without all the mumbo jumbo behind it, is an interesting mark. It's simple, bold, and has a modest dynamism to it. It's a little awkward too in how the tail of the "a" is extra long but that may be part of what makes it work. The one execution decision that makes me itch is the stem that goes upwards aligns exactly with the apex of the top curve, instead of letting that curve shoot just a tad over, like any circular letter in type does. The wordmark is nice too with all the little curves kicking up at the bottom; it's a hard set of letterforms to kern... the bottom of the wordmark is nice and even but the crossbar of the "t" throws things off as does the space between the "i" and the "c". Still, in general appearance, I subtly like it.

Logo introduction. New Logo and Identity for Altice by Publicis Groupe and Turner Duckworth Launch campaign ads. I don't want to be that person, especially since I have my share of typos, but "much more to com" made me giggle.

Not much in application, other than the launch campaign above which is... surprising? Meaning, the logo is so simple that to, all of a sudden, go into these super detailed illustrations was unexpected. There is something visually attractive about it... it reminds of some of the work of Tolleson (but not as finessed). I like the idea of letting the "a" be anything but there is also something cheesy about each of these illustrations. Overall, yes, this is very well suited as a major telecom brand with potential for global recognition and performance but they just need to bring down the world-changing bravado a notch.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/EvaWe64JM88/new_logo_and_identity_for_altice_by_publicis_groupe_and_turner_duckworth.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_altice_by_publicis_groupe_and_turner_duckworth.php Wed, 24 May 2017 04:53:43 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_altice_by_publicis_groupe_and_turner_duckworth.php
Categories: News

Spotted: New Logo and Identity for Curious Festival by Sail Creative

Brand new - Tue, 05/23/2017 - 19:55
New Logo and Identity for Curious Festival by Sail Creative Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/qJfCVW0mH1w/new_logo_and_identity_for_curious_festival_by_sail_creative.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_curious_festival_by_sail_creative.php Tue, 23 May 2017 12:23:28 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_curious_festival_by_sail_creative.php
Categories: News

Spotted: New Logo for Gasco

Brand new - Tue, 05/23/2017 - 19:55
New Logo for Gasco Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-BZzC4XAVRE/new_logo_for_gasco.php http://www.underconsideration.com/brandnew/archives/new_logo_for_gasco.php Tue, 23 May 2017 12:18:39 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_gasco.php
Categories: News

Linked: PayPal Vs. Pandora

Brand new - Tue, 05/23/2017 - 15:35
PayPal has filed a suit -- and a nasty one at that -- against Pandora for their logo, introduced last October, claiming, among other things, that "Pandora deserted its longstanding logo and latched itself on to the increasingly popular PayPal Logo as part of its PayPal Vs. Pandora Visit Link PayPal has filed a suit -- and a nasty one at that -- against Pandora for their logo, introduced last October, claiming, among other things, that "Pandora deserted its longstanding logo and latched itself on to the increasingly popular PayPal Logo as part of its efforts to catch up to its competition". Meow. http://feedproxy.google.com/~r/ucllc/brandnew/~3/4reXHOpPcho/paypal_vs_pandora.php http://www.underconsideration.com/brandnew/archives/paypal_vs_pandora.php Tue, 23 May 2017 06:50:42 -0600 http://www.underconsideration.com/brandnew/archives/paypal_vs_pandora.php
Categories: News

Noted: New Name and Logo for Mr. Cooper

Brand new - Tue, 05/23/2017 - 15:35
(Est. 1997) "Nationstar Mortgage offers servicing, origination, and real estate services to financial institutions and consumers. We are one of the largest servicers in the United States, with a residential mortgage servicing portfolio of over $390 billion in unpaid principal balance as of March 31, “Flying the Coop” New Name and Logo for Mr. Cooper

(Est. 1997) "Nationstar Mortgage offers servicing, origination, and real estate services to financial institutions and consumers. We are one of the largest servicers in the United States, with a residential mortgage servicing portfolio of over $390 billion in unpaid principal balance as of March 31, 2015. Nationstar's integrated loan origination business mitigates servicing portfolio run-off and improves credit performance for loan investors. Visit NationstarHoldings.com or NationstarMtg.com for more information about Nationstar and how we can serve all your mortgage needs."

In August 2017, Nationstar will be rebranded as Mr. Cooper.

Design by
N/A

Related links
Mr. Cooper FAQ
Dallas News story (with a few photos of Mr. Cooper's office)

Relevant quote
To us, Mr. Cooper is an identity that represents the kind of person who always goes the extra mile for a customer. He stands for avoiding business as usual and does everything he can to help. He has a firm belief that one person can make a big difference. And, that's who we want to be - a company of Coopers. Nearly 7,000 of us.

Images (opinion after)

New Name and Logo for Mr. Cooper Logo. Intro video. (Sorry for the weird spacing around the video; it's a strange video player embed I had not dealt with before.)

Opinion
The old name and logo were standard-issue finance-y stuff. Easy to forget, easy to confuse with something else, and hard to get excited by. The new name is a head-turner, simply because it’s so unexpected for a loan company or any kind of financial services company. It almost seems trite, like, "Hey, look at us, we called ourselves the name of a man! Isn’t that funny?" but, shit, they did just rename to the name of a man and it’s real. Whether it’s lame or not we will find out in the polls but there is a big leap of faith that had to be taken to adopt the name. I kind of like it or, at least, find it amusing, especially because of all the kinds of associations that you can append before or after that name: Alice, Black, Agent, Sterling Draper Pryce, etc. The lowercase, Clarendon-esque wordmark is charming and has a casual feel that makes you think that, yes, Mr. Cooper probably wears a cardigan. I do find the lowercasing of a proper name troubling but visually it helps soften the blow that this thing is called Mr. Cooper. Lastly, why not Ms. Cooper?

http://feedproxy.google.com/~r/ucllc/brandnew/~3/9kCtMiGffv0/new_name_and_logo_for_mr_cooper.php http://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_mr_cooper.php Tue, 23 May 2017 06:23:05 -0600 http://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_mr_cooper.php
Categories: News

Reviewed: New Logo and Identity for Orchestre Métropolitain by byHaus

Brand new - Tue, 05/23/2017 - 12:20
Established in 1981, Orchestre Métropolitain (OM) is Montréal's second permanent symphony orchestra after the Montreal Symphony Orchestra with a mandate to "make music accessible to a wide public". Consisting of approximately 60 musicians, most of whom are graduates of Quebec conservatories and faculties of music, “Black Hole” New Logo and Identity for Orchestre Métropolitain by byHaus

Established in 1981, Orchestre Métropolitain (OM) is Montréal's second permanent symphony orchestra after the Montreal Symphony Orchestra with a mandate to "make music accessible to a wide public". Consisting of approximately 60 musicians, most of whom are graduates of Quebec conservatories and faculties of music, OM plays over 30 concerts per season, the majority in the Montreal Symphony House at Place des Arts. This past March, OM introduced a new identity designed by local firm byHaus.

We have rethought the identity by playing with contrasts and sensations. The new logo is a monogram composed of two letters: one anchored in modernity, the other in a classical tradition. Moreover, the perfect circle which replaces the letter O is exploited throughout a graphic platform as a window where the music is expressed. A lyrical and opulent typographic game completes the identity system.byHaus project page New Logo and Identity for Orchestre Métropolitain by byHaus Logo. New Logo and Identity for Orchestre Métropolitain by byHaus Logo animation. New Logo and Identity for Orchestre Métropolitain by byHaus Logo animation. New Logo and Identity for Orchestre Métropolitain by byHaus Full logo.

The old logo was... vibrant. I wouldn't mind an orchestra using magenta as its main color if the logo supported it, but a heavy serving of condensed type inside a circle hardly qualifies as the type of daring, bold logo that can pull off a color like that for an orchestra. The new logo is, literally, a much more classic rendition of an orchestra logo with a stately, high-contrast serif for the "M" and a nice segue from the old logo with a full circle as the "O" -- all in black and white. It's a simple, elegant combination. Instead of using magenta as a shock-and-awe element it uses the circle "O" as a dynamic element to modernize the identity through elegant and attractive animations. In the full logo, a simple geometric sans, nicely spaced out, complements the monogram. Subtle move on the accent over the "E", too. But, then... things get awkward.

New Logo and Identity for Orchestre Métropolitain by byHaus New Logo and Identity for Orchestre Métropolitain by byHaus New Logo and Identity for Orchestre Métropolitain by byHaus New Logo and Identity for Orchestre Métropolitain by byHaus Logo with instruments. New Logo and Identity for Orchestre Métropolitain by byHaus Ads.

The "O" in the logo becomes a hole from which detached hands push instruments through. How did they fit that cello? I can see the appeal of this concept and execution, giving classical music a sense of playfulness and accessibility and it might be a personal preference but it's a little cheesy for me. Execution-wise, they are good and properly done. They considered small details like the arms having white shirts coming out of black holes and black shirts coming out of white holes, which is a sentence I never thought I would write. All hands appear to be men's though, which, in this day and age, might not play well.

Animations. New Logo and Identity for Orchestre Métropolitain by byHaus New Logo and Identity for Orchestre Métropolitain by byHaus Program.

The identity then introduces atipo's Salomé, which is a very effusive Didone with swashes and curls that is maybe trying a little too hard to get attention and, like the instruments coming out of the "O", it takes away from the elegance established by the logo, which, as a reminder, looks pretty great on its own:

New Logo and Identity for Orchestre Métropolitain by byHaus Backdrop. New Logo and Identity for Orchestre Métropolitain by byHaus Equipment stencil. New Logo and Identity for Orchestre Métropolitain by byHaus Stage.

Overall, this is a robust and appropriate redesign and I acknowledge that I am possibly being overly critical of perfectly fine identity elements that will be pleasing to the orchestra's audience who probably have better taste than me anyway, since they are at a concert hall listening to Mahler instead of Guns N' Roses' Use Your Illusion I AND II on repeat because 1990s.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nGLwS1YwcY4/new_logo_and_identity_for_orchestre_metropolitain_by_byhaus.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_orchestre_metropolitain_by_byhaus.php Tue, 23 May 2017 04:33:55 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_orchestre_metropolitain_by_byhaus.php
Categories: News

Spotted: New Logo for TodayTix

Brand new - Tue, 05/23/2017 - 12:20
New Logo for TodayTix Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/em3i945XfVo/new_logo_for_todaytix.php http://www.underconsideration.com/brandnew/archives/new_logo_for_todaytix.php Mon, 22 May 2017 12:32:15 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_todaytix.php
Categories: News

Spotted: New Logo and Packaging for Madécasse by Ptarmak

Brand new - Mon, 05/22/2017 - 20:05
New Logo and Packaging for Madécasse by Ptarmak

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BuHemU34Fgc/new_logo_and_packaging_for_madecasse_by_ptarmak.php http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_madecasse_by_ptarmak.php Mon, 22 May 2017 12:44:06 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_madecasse_by_ptarmak.php
Categories: News

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