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News

Spotted: New Logo for Vector

Brand new - Tue, 09/17/2019 - 21:19
New Logo for Vector Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/79sQLI9snmg/new_logo_for_vector.php https://www.underconsideration.com/brandnew/archives/new_logo_for_vector.php Tue, 17 Sep 2019 12:17:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_vector.php
Categories: News

Spotted: New Logo for PagerDuty

Brand new - Tue, 09/17/2019 - 21:19
New Logo for PagerDuty Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/mw6-oJNGWrY/new_logo_for_pagerduty.php https://www.underconsideration.com/brandnew/archives/new_logo_for_pagerduty.php Tue, 17 Sep 2019 12:13:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_pagerduty.php
Categories: News

Linked: McCafé is McNewish

Brand new - Tue, 09/17/2019 - 15:15
I probably won't cover this as a regular post but it's still newsworthy: McCafé has a refreshed look by Turner Duckworth. McCafé is McNewish Visit Link I probably won't cover this as a regular post but it's still newsworthy: McCafé has a refreshed look by Turner Duckworth. http://feedproxy.google.com/~r/ucllc/brandnew/~3/tb6nEpo1MUM/mccafe_is_mcnewish.php https://www.underconsideration.com/brandnew/archives/mccafe_is_mcnewish.php Tue, 17 Sep 2019 08:05:07 -0600 https://www.underconsideration.com/brandnew/archives/mccafe_is_mcnewish.php
Categories: News

Noted: New Name, Logo, and Identity for Nuuly by Fuzzco

Brand new - Tue, 09/17/2019 - 15:15
(Est. 2019) "Nuuly is a new clothing subscription experience offering a creative way to experiment with your style. For $88 a month, explore up-and-coming designers, iconic labels, one-of-a-kind vintage finds and our own Anthropologie, Free People and Urban Outfitters family of brands, then choose six “What’s Oold is Nuu Again” New Name, Logo, and Identity for Nuuly by Fuzzco

(Est. 2019) "Nuuly is a new clothing subscription experience offering a creative way to experiment with your style. For $88 a month, explore up-and-coming designers, iconic labels, one-of-a-kind vintage finds and our own Anthropologie, Free People and Urban Outfitters family of brands, then choose six to be delivered to your door. The constantly evolving assortment features thousands of pieces for you to layer into your everyday wear, weekend adventures, occasions, vacations and everything in between."

Design by
Fuzzco (Charleston, SC, and Seattle, WA)

Related links
Fuzzco project page

Relevant quote
The name Nuuly alludes to “new” and is a friendly, memorable and invented word that URBN was able to trademark. Reinforcing the product experience, the Nuuly logo references continuous cycles and experimentation.

The themes of continuous cycles and experimentation extend to seasonal typography and a diverse color palette that is both playful and sophisticated. Fabric textures are used loosely evoking free expression.

Images (opinion after)

New Name, Logo, and Identity for Nuuly by Fuzzco Logo. Your browser does not support the video tag. Monogram animation. New Name, Logo, and Identity for Nuuly by Fuzzco Color variations. Your browser does not support the video tag. Patterns. Your browser does not support the video tag. Video to explain the subscription service. New Name, Logo, and Identity for Nuuly by Fuzzco Illustrations. New Name, Logo, and Identity for Nuuly by Fuzzco Packaging. New Name, Logo, and Identity for Nuuly by Fuzzco Hangtags.

Opinion
Let’s start with the name, which is kind of funny in that it reads and sounds as if it was a word completely made up to beat the trademark game… like, of course “nuuly” was available and probably so was “vaanjy” or “diibly” but, to their credit, it does possibly read as “newly”, so we’ll roll with it. The logo is interesting in how it treats the double “u” with the first one having a stem, serving as a 180-degree reflection of the “n”, while the second one has no stem. I would go as far as saying that’s a first and I kind of like the visual glitchiness of it — as if there is something off about the thing but it’s not evident what makes it so. I also like how the “nu” can be treated on its own as a monogram and the rotation animation helps convey the idea of cycling through clothes and making them feel new in new ways. Being an Urban Outfitters brand, the deadpan aesthetic works well and I like how even though this is a service for women only, it’s not all dainty and overtly feminine, which would normally be the cliché approach. The supporting illustrations are pretty nice and their texture is really great. Not a whole lot in application so the website does most of the heavy lifting for now and it looks good. I would love to see more of those duotone fabric patterns in action. Overall, this is bold and confident out of the gate.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6nzUZq1upiM/new_name_logo_and_identity_for_nuuly_by_fuzzco.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_nuuly_by_fuzzco.php Tue, 17 Sep 2019 05:25:05 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_nuuly_by_fuzzco.php
Categories: News

Reviewed: New Logo and Packaging for Läkerol by NORD ID

Brand new - Tue, 09/17/2019 - 15:15
First sold in 1909, Läkerol is a Swedish brand of sugar- and calorie-free pastilles made with three main ingredients: menthol, licorice, and gum arabic -- which is made from the sap of the African acacia tree. The lozenges feature a letter "A" on them, which “The Scarlett Letter: A Pastille” New Logo and Packaging for Läkerol by NORD ID

First sold in 1909, Läkerol is a Swedish brand of sugar- and calorie-free pastilles made with three main ingredients: menthol, licorice, and gum arabic -- which is made from the sap of the African acacia tree. The lozenges feature a letter "A" on them, which is for Adolf Ahlgren, a wholesaler in Gävle, Sweden, who found the product at a German trade fair sold as a cough drop by German pharmacies and marketed it to much success. By 1939, Läkerol was available in 35 countries and its expansion continues to this day as one of the many brands of Cloetta, a leading confectionery company in the Nordic region and the Netherlands. Recently, Läkerol introduced a new identity and packaging designed by Stockholm, Sweden-based NORD ID.

New Logo and Packaging for Läkerol by NORD ID Some historical references of the brand. To preserve and revive Läkerol's soul, we've focused on the rich heritage of the brand, without turning it into a retro design.

The logotype has been completely reworked, inspired by the rich history of wordmarks the brand have used since 1909. The characters, classic san-serifs with modern angles together with the characteristic arc gives the logo a humble, yet distinguished look.NORD ID project page New Logo and Packaging for Läkerol by NORD ID Logo.

The old logo looked like a hundred other mainstream consumer products from, like, Procter & Gamble, and could have been anything from ice cream to chocolate to gummy bears, with its weird lettering and poor shadow-highlight streaks. The new logo is a lovely, bold, dignified serif that has been very nicely set on a subtle curve. The "k" alone is worth its weight in pastille gold. Granted, this could still be a logo for anything from ice cream to chocolate to gummy bears but it has a more elevated presence and hints at being an older, more mature and sophisticated brand. Also, it says "Pastilles" under it so, yeah.

New Logo and Packaging for Läkerol by NORD ID Identity elements. The A-symbol has been simplified and optimized for smaller areas. It's placed in a classic Läkerol way - in the centre of the front and on top of the lid. A scaled up version of it is also used as a graphic background pattern.NORD ID project page New Logo and Packaging for Läkerol by NORD ID "A" symbol.

The "A" symbol has been on the packaging for a long time and remains mostly unchanged. The counterspace of the "A" has been removed to avoid extra noise when the symbol gets smaller. Seeing it on its own, the thickness of the red lines feel a little too bold but on the packaging it has just the right presence.

Your browser does not support the video tag. Typography. New Logo and Packaging for Läkerol by NORD ID Packaging, before and after. The front has been simplified by removing pastille images and flavor illustrations. Instead it's through the three tone color scheme of each pack we communicate the full flavor. This clarification makes it easier for the consumer to find their favorite flavor in the shelf.NORD ID project page New Logo and Packaging for Läkerol by NORD ID Packaging. The darker color, the darker taste. Each flavor has been arranged according to a flavor system, where licorice based flavors owns the darker tones while the more fruity and sweet flavors owns the lighter color tones. This creates an intuitive way for the consumer to find their taste preference.NORD ID project page New Logo and Packaging for Läkerol by NORD ID Chart. Your browser does not support the video tag. Your browser does not support the video tag. Color palette.

The old packaging wasn't super appetizing, in part because of the old logo but the heavy gold borders and dull type for the flavor didn't help. The new packaging basically maintains the same elements, in the same configuration but it's much more refined and balanced. The logo looks good on the brighter-hued lids while the ghosted, blown-up "A" symbol in darker hues allows the always-red "A" symbol to stand out. I feel that dropping the gold stroke, perhaps in exchange for a black or dark blue foil stamp, could have taken this to the next level but, also, I don't mind it as much.

New Logo and Packaging for Läkerol by NORD ID New Logo and Packaging for Läkerol by NORD ID New Logo and Packaging for Läkerol by NORD ID New Logo and Packaging for Läkerol by NORD ID New Logo and Packaging for Läkerol by NORD ID Lots of hero shots.

Overall, this is a tasty, upscale redesign without going overboard and making it feel inaccessible. Plus, it's a big win for team serif.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BJ82vPfbzkc/new_logo_and_packaging_for_lakerol_by_nord_id.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_lakerol_by_nord_id.php Tue, 17 Sep 2019 04:35:03 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_lakerol_by_nord_id.php
Categories: News

Spotted: New Logo for Nike Football by Lincoln Design Co.

Brand new - Mon, 09/16/2019 - 21:15
New Logo for Nike Football by Lincoln Design Co. Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Qfc0XNESb8g/new_logo_for_nike_football_by_lincoln_design_co.php https://www.underconsideration.com/brandnew/archives/new_logo_for_nike_football_by_lincoln_design_co.php Mon, 16 Sep 2019 12:03:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_nike_football_by_lincoln_design_co.php
Categories: News

Spotted: New Name and Logo for DPG Media

Brand new - Mon, 09/16/2019 - 21:15
New Name and Logo for DPG Media Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7Du8CPp5b2c/new_name_and_logo_for_dpg_media.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_dpg_media.php Mon, 16 Sep 2019 12:00:22 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_dpg_media.php
Categories: News

Announced: 2019 Brand New Conference: Ticket Giveaway

Brand new - Mon, 09/16/2019 - 18:15
It has been a couple of years since we have done a Brand New Conference ticket giveaway because we sold out last year's "smaller" venue in New York pretty early and had met our maximum of swag produced in Chicago but this year we have “50 Tickets up for Grabs”  Ticket Giveaway

It has been a couple of years since we have done a Brand New Conference ticket giveaway because we sold out last year's "smaller" venue in New York pretty early and had met our maximum of swag produced in Chicago but this year we have plenty of seating and plenty of swag. So...

We have 50 free tickets total up for grabs for the Brand New Conference in Las Vegas, NV, on October 17 - 18. Read on for details.

27 tickets SPECIFICALLY FOR STUDENTS will come courtesy of our following sponsors:

Domtar (3 tickets)
Hoefler & Co. (4 tickets)
School of Visual Arts - MPS in Branding (6 tickets)
Classic Color (6 tickets)
Frere-Jones Type (4 tickets)
Village (4 tickets)

We will add 23 tickets SPECIFICALLY FOR PROFESSIONALS to round up to a nice 50 number.

If not enough students enter the giveaway, we will draw from the professionals.

Rules

1) ENTER YOUR NAME AND EMAIL IN THIS FORM.

2) You have until Wednesday, September 18 to leave your name and email in the form. On the morning of September 19, we will close the form.

3) We will do a digital random pull of 50 winners for the confirmed tickets plus 20 for a wait-list. We will record and post a screencast for authenticity.

4) Winners will be announced Thursday afternoon in this post and by email.

5) Only submit your name if you are clear to attend the conference on Thursday and Friday, October 17 and 18; do not take away someone else's chance to attend. This is an issue every year and it's extremely time-consuming and annoying.

6) Travel and accommodations are your responsibility.

7) People who have already registered for an in-person ticket (as opposed to a webcast) are not eligible.

8) Winners must register online by 11:59 PM Eastern Time on Monday, September 23, 2019. If not, the tickets will start going to those on the wait list.

General Reminder

The last day to register online will be Thursday, October 10. You will have all day and all night to do so. This applies for both in-person tickets and webcast registrations. No exceptions.

Update August 22 @ 9:00 pm ET

No more names will be included in the drawing. The form is now closed. We will announce the winners tomorrow morning.

Update August 23 @ 12:00 pm ET

Here are the winners. Please look for an e-mail from me with instructions in the next hour. Gmail users, please check your "Promotions" tab as this is coming via our email campaign system (MailChimp!). IF YOU SEE YOUR NAME BELOW AND HAVE NOT RECEIVED MY EMAIL, e-mail me at armin@underconsideration.com

Remember: Winners must register online by Friday, August 25 at 12:00 PM Eastern Time. If not, we will pass your ticket to the next person in the waitlist.

Video of drawing embedded below the list of winners.

From Hoefler & Co. (8 tickets)
Anna Buchik
Greg Lang
Jenny Reed
Julia Yates
Kedar Deshpande
Mariam Avagyan
Matthew Tweddle
Monica Alejo

From Studio on Fire (6 tickets)
Adrian Myklebust Sylejmani
Amanda Monarch
Cezar Bianchi
Josh Braaten
Paul Nilrach
Peter Murray

From Degreed (2 tickets)
Greg Kresslein
Nader Boraie

From Type Supply (4 tickets)
Amy Rumbarger
Daniel Tweddle
James Kwak
Michele Corradini

From Commercial (4 tickets)
Joseph Liam Murtaugh
Justin Collier
Kunal Ghevaria
Van Diep

From Frere-Jones Type (8 tickets)
Aaron Ganci
Allen Weaver
Arvid Bayev
Karen Kiddine
Katrina Ward
Michelle Knight
Nikola Uzunov
Stacy Saunders

From SVA Masters in Branding (4 tickets)
Daniel Orbach
Marcia Zalenski
Rowan Kempf
Steven Shultz

From MOO (6 Tickets)

Eddie Saenz
Quentin Williams
Melissa James
Greg Coleman
Christopher McNamara
Joshua Gilley

Waitlist (in order)
Hyunsun Yoo
Matthew Bongiolatti
Said Guerra
Nils Waanders
Lee Dale
Jensen Warner
Hae Lee
Garrett Osepchuk
Yaco Roca
Joshua Paines
Dylan Schnurman
Lisa Sills
Igor Salagaev
Tim Hankins
Bill Zalenski
Claire Coulthard
Guillaume Leblanc
Tatsuya Eguchi
Katie Schwendeman
JL Murtaugh
Alexander Kinn
Matt Kelm

Video for proof. Sorry for the blurriness. --> http://feedproxy.google.com/~r/ucllc/brandnew/~3/EaVDTbjJFP8/2019_brand_new_conference_ticket_giveaway.php https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_ticket_giveaway.php Mon, 16 Sep 2019 09:33:15 -0600 https://www.underconsideration.com/brandnew/archives/2019_brand_new_conference_ticket_giveaway.php
Categories: News

Linked: What Kind of Logo is More Effective?

Brand new - Mon, 09/16/2019 - 18:15
Harvard Business Review looks into what kind of logo is more effective to the bottom line: Descriptive (think Burger King that has an implied burger in its logo) or Non-descriptive (think McDonald's arches that are not specific to the product). What Kind of Logo is More Effective? Visit Link Harvard Business Review looks into what kind of logo is more effective to the bottom line: Descriptive (think Burger King that has an implied burger in its logo) or Non-descriptive (think McDonald's arches that are not specific to the product). http://feedproxy.google.com/~r/ucllc/brandnew/~3/Qc9FqUwj-Ss/what_kind_of_logo_is_more_effective.php https://www.underconsideration.com/brandnew/archives/what_kind_of_logo_is_more_effective.php Mon, 16 Sep 2019 08:20:56 -0600 https://www.underconsideration.com/brandnew/archives/what_kind_of_logo_is_more_effective.php
Categories: News

Noted: New Logo and Identity for Sydney Airport by Frost* Design

Brand new - Mon, 09/16/2019 - 18:15
(Est. 1919) "Sydney Airport is an international airport in Sydney, Australia located 8 km (5 mi) south of Sydney city centre, in the suburb of Mascot. The airport is owned by the ASX-listed Sydney Airport Group. It is the primary airport serving Sydney, and is “Nice Fade Mate” New Logo and Identity for Sydney Airport by Frost* Design

(Est. 1919) "Sydney Airport is an international airport in Sydney, Australia located 8 km (5 mi) south of Sydney city centre, in the suburb of Mascot. The airport is owned by the ASX-listed Sydney Airport Group. It is the primary airport serving Sydney, and is a primary hub for Qantas, as well as a secondary hub for Virgin Australia and Jetstar Airways. Sydney Airport is one of the world's longest continuously operated commercial airports and the busiest airport in Australia, handling 42.6 million passengers and 348,904 aircraft movements in 2016-17. It was the 38th busiest airport in the world in 2016. Currently 46 domestic and 43 international destinations are served to Sydney directly. In 2018, the airport was rated in the top 5 worldwide for airports handling 40-50 million passengers annually and was overall voted the 20th best airport in the world at the Skytrax World Airport Awards." (Wikipedia)

Design by
Frost* Design (Sydney, Australia)

Related links
Frost* Design

Relevant quote
Sydney Airport is the gateway to Australia. An extension of Sydney, it’s a first impression, a lasting memory with all the human stories in between. We repositioned the brand from Sydney Airport to Sydney’s Airport, to embrace what it enables – humanity, warmth, energy and optimism.

We modernised the existing airport code logo using bolder, more contemporary letter forms. Built around typography, the visual identity is brought to life using colour, pattern and natural photography that captures the spirit of Sydney and enhances the emotive response to the brand.

The graded logo suggests luminescence and movement, while the large colour palette speaks to Sydney’s vibrancy and diversity.

Images (opinion after)

New Logo and Identity for Sydney Airport by Frost* Design Logo. New Logo and Identity for Sydney Airport by Frost* Design Wordmark. Your browser does not support the video tag. Color variations and animation. New Logo and Identity for Sydney Airport by Frost* Design New Logo and Identity for Sydney Airport by Frost* Design Various applications. New Logo and Identity for Sydney Airport by Frost* Design Ad. New Logo and Identity for Sydney Airport by Frost* Design Bags.

Opinion
The old logo wasn’t necessarily pretty but it was very airport-y with a lot of connecting-line devices and a perspective that made the elements look as if they were panning across a globe. The wordmark was terrible but the icon was effective. The new logo is… unexpected, at least for an airport. It’s almost more of a fashion label logo than an airport. I like the idea of playing up the airport code and it’s surprising that more airports don’t that. “SYD” is a cool code and it works in a deadpan sans serif but the fade seems very gratuitous and it’s a stretch to think that it conveys “luminescence and movement” as suggested. I feel like the fade/movement effect could have been achieved in a more usable way with a single-color, single-tint-value texture for the hundreds of physical applications this will have across the airport. I have never been to Sydney so I am not familiar with the airport so based on the logo and identity alone I would imagine it to be upscale, with a lot of expensive shops, and perhaps even a little pretentious. It feels like a high-end department store more than an active hub for a big city. But perhaps that’s what makes this effective, in that it doesn’t abide by expectations of what an airport identity should be.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/0z09oEMbWss/new_logo_and_identity_for_sydney_airport_by_frost_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sydney_airport_by_frost_design.php Mon, 16 Sep 2019 07:58:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sydney_airport_by_frost_design.php
Categories: News

Reviewed: New Wordmark and Identity for Duolingo by Johnson Banks

Brand new - Mon, 09/16/2019 - 15:15
Established in 2012, Duolingo is a free, science-based language-learning platform that has become one of the most common used ways to learn a new language. Offering 91 total language courses for more than 30 distinct languages online as well as in Android and iOS apps, “A Feather in your Cap” New Wordmark and Identity for Duolingo by Johnson Banks

Established in 2012, Duolingo is a free, science-based language-learning platform that has become one of the most common used ways to learn a new language. Offering 91 total language courses for more than 30 distinct languages online as well as in Android and iOS apps, Duolingo has 300 million users worldwide. A big part of its appeal is that it's built to feel like a game, allowing users to compete with friends, earning points, leveling up, and earning virtual currency, all in bite-sized lessons that are easy to get through. We have covered Duolingo twice: in 2013 when they first redesigned their owl from creepy-robotic to fun-cartoon-y and in January of this year when they kept the cartoon-y approach but flattened the angle and created a cohesive set of illustrations. Recently, Duolingo introduced a new wordmark and a more formalized visual language designed by London, UK-based Johnson Banks.

Visually, their owl mascot (Duo), the core colour, and their illustration style were broadly working. But they lacked clear guidelines on how to use the brand 'away' from the app environment. A growing list of projects and initiatives - such as their ground-breaking online English test - were also pushing at the boundaries of the brand structure.

As we experimented with juxtaposing the mascot with their name, a 'what if?' unlocked the solution. Instead of using neutral typography alongside the symbol (like every other tech company), we redrew the logotype drawing inspiration from Duo's feathery form to reflect the company's quirky personality.

Our initial attempts to do this looked odd. But bit-by-bit we began to solve the logo conundrum, and started planning a bespoke typeface. With the help of typography specialists Fontsmith, we fine-tuned the logotype and then extrapolated the idea out into more characters. […] Little quirks, such as the flick of the lowercase 'g' were used sparingly, beta versions were crash-tested and eventually 'Feather Bold' was ready.Johnson Banks project page New Wordmark and Identity for Duolingo by Johnson Banks New Wordmark and Identity for Duolingo by Johnson Banks Elements from "Duo" that influenced the wordmark and font. New Wordmark and Identity for Duolingo by Johnson Banks Wordmark highlights. New Wordmark and Identity for Duolingo by Johnson Banks Wordmark.

The previous wordmark was not very good even though it had a simple geometric sans structure... the "l" and the "g" were badly executed and oddly disproportionate and the squat ascenders yet long descender of the "g" made it very awkward. The new wordmark strays from the generic sans trend with a charming, bold, and quirky custom approach that matches the playfulness of the owl mascot in spirit while taking a few visual cues from it in execution. The "g" in particular sets the tone, being the most "interpretative" letterform, taking some liberties and perhaps even risks -- my money is on at least 10 comments below being "duolin8o" -- but it's fun and memorable. The slightly exaggerated round corners and the long tapers on the curves of the stems are nicely executed. It's a great evolution that builds on the unique personality of the brand.

New Wordmark and Identity for Duolingo by Johnson Banks "Feather Bold" custom typeface, designed in collaboration with Fontsmith. New Wordmark and Identity for Duolingo by Johnson Banks Baseline, x-height, and other horizontal lines. New Wordmark and Identity for Duolingo by Johnson Banks Type usage.

The expanded typeface is great. It has a very good balance of being techie and playful while smartly avoiding being too quirky and turning into more of a jokey display font.

In parallel, we had developed a clearer tone of voice and messaging approach so the next task was to take all the elements and composite a clear set of guidelines that brought all the new elements together.

This included new logo lock-ups, revised core colours, typographic styling, illustration guides and other graphic elements.

All these new elements are now being rolled out across multiple digital and physical touchpoints, including a brand 'takeover' at Pittsburgh airport, advertising campaigns in Europe and many plans for future merchandise.Johnson Banks project page New Wordmark and Identity for Duolingo by Johnson Banks "Everyone can Duolingo", the new brand narrative. New Wordmark and Identity for Duolingo by Johnson Banks New Wordmark and Identity for Duolingo by Johnson Banks New set of illustrations, for use outside the app, designed in-house at Duolingo. New Wordmark and Identity for Duolingo by Johnson Banks Guidelines. New Wordmark and Identity for Duolingo by Johnson Banks Social media posts. New Wordmark and Identity for Duolingo by Johnson Banks New Wordmark and Identity for Duolingo by Johnson Banks Posters. New Wordmark and Identity for Duolingo by Johnson Banks New Wordmark and Identity for Duolingo by Johnson Banks Ads. New Wordmark and Identity for Duolingo by Johnson Banks Stationery.

Most of the applications, for now, feel a little half-cooked and perhaps it's because most of these are proof-of-concept or set up as guidelines to be starting points. Still, there is some additional visual element or some more interesting connecting thread missing to make the applications be more than just big type with big illustration or photo arranged in straightforward layouts. Nonetheless, with their fun illustration style, bright green color, and now a distinctive typeface, these have a lot of potential to evolve.

New Wordmark and Identity for Duolingo by Johnson Banks App screens. New Wordmark and Identity for Duolingo by Johnson Banks Stickers. New Wordmark and Identity for Duolingo by Johnson Banks Wallet. New Wordmark and Identity for Duolingo by Johnson Banks Cap. New Wordmark and Identity for Duolingo by Johnson Banks T-shirt.

Overall, this builds effectively on the colorful, bouncy, lively, and engaging nature of the platform while expanding the visual ecosystem around the increasingly popular owl.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/3E2JYgWJ-qc/new_wordmark_and_identity_for_duolingo_by_johnson_banks.php https://www.underconsideration.com/brandnew/archives/new_wordmark_and_identity_for_duolingo_by_johnson_banks.php Mon, 16 Sep 2019 04:53:08 -0600 https://www.underconsideration.com/brandnew/archives/new_wordmark_and_identity_for_duolingo_by_johnson_banks.php
Categories: News

Sponsored by Print Peppermint: It's Hip to be Square -- Especially if You're Made of Paper

Brand new - Mon, 09/16/2019 - 15:15
Ah, those beautiful 90º angles. Four sleek, identical sides. It can also be called a rectangle, but don't you dare call a rectangle a square. No no, The Square sits on its own parallelogram pedestal of perfection. In our opinion, being called a square is “Print Peppermint” It's Hip to be Square -- Especially if You're Made of Paper

Ah, those beautiful 90º angles. Four sleek, identical sides. It can also be called a rectangle, but don't you dare call a rectangle a square. No no, The Square sits on its own parallelogram pedestal of perfection. In our opinion, being called a square is actually a compliment. It's 2019 and the "Grandmillennial" IS. A. THING.

It's Hip to be Square -- Especially if You're Made of Paper

At Print Peppermint we know you want your business to stand out. Behold...The Square Business Card. They're unique, modern, and oh-so proportionate. Here are a few more reasons why we love a square business card:

In a world where more and more things are generally being cropped to a square (i.e. app icons and Instagram posts) the layout is a natural t. A normal response when you hand them out - "oh wow, it's square!" They t so good in the palm of your hand. A tilted square is also a diamond! An OCD dream. Balance and symmetry... Need we say more? It's Hip to be Square -- Especially if You're Made of Paper

So now that we've established that square cards show that you and your business think outside the box, here are a few tips to keep in mind when designing for the symmetrical shape.

With a little less space to play with this is a great opportunity to use both sides of the card. It's no secret that they're smaller and lighter than a standard sized business card, so use a thicker cardstock than you normally would. Lasting and substantial - just like your brand! Create a design that you're proud of. Recipients of square business cards tend to hold onto them longer!

And remember, they don't have to be business cards. A square card can be used for hang tags, gift or coupon cards, labels, place or tent cards (just score the center and these dudes will stand up on their own), or pocket-sized anything cards!

Take a leap and be a Square! Start customizing.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/uLw4EAmXkrw/its_hip_to_be_square_especially_if_youre_made_of_paper.php https://www.underconsideration.com/brandnew/archives/its_hip_to_be_square_especially_if_youre_made_of_paper.php Mon, 16 Sep 2019 03:21:38 -0600 https://www.underconsideration.com/brandnew/archives/its_hip_to_be_square_especially_if_youre_made_of_paper.php
Categories: News

Spotted: New Logo for HostGator

Brand new - Thu, 09/12/2019 - 21:13
New Logo for HostGator Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/a4GazZ43TTM/new_logo_for_hostgator.php https://www.underconsideration.com/brandnew/archives/new_logo_for_hostgator.php Thu, 12 Sep 2019 08:20:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_hostgator.php
Categories: News

Spotted: New Name and Logo for WaFd Bank

Brand new - Thu, 09/12/2019 - 21:13
New Name and Logo for WaFd Bank Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VKfI-uskCfs/new_name_and_logo_for_wafd_bank.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_wafd_bank.php Thu, 12 Sep 2019 08:12:33 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_wafd_bank.php
Categories: News

Linked: Put me in Coach

Brand new - Thu, 09/12/2019 - 15:13
What do we think of this Coach "patch" treatment? Available on bags, wallets, flip-flops, sneakers, and iPhone cases. Put me in Coach Visit Link What do we think of this Coach "patch" treatment? Available on bags, wallets, flip-flops, sneakers, and iPhone cases. http://feedproxy.google.com/~r/ucllc/brandnew/~3/tNS0sThIJ1g/put_me_in_coach.php https://www.underconsideration.com/brandnew/archives/put_me_in_coach.php Thu, 12 Sep 2019 07:54:17 -0600 https://www.underconsideration.com/brandnew/archives/put_me_in_coach.php
Categories: News

Noted: New Logo and Identity for ArtsWave by LPK

Brand new - Thu, 09/12/2019 - 15:13
(Est. 1927) "ArtsWave is the Greater Cincinnati region's leading local arts agency and nation's largest and oldest united arts fund. With the help of tens of thousands of donors, ArtsWave supports over 100 arts organizations that make Greater Cincinnati an amazing place to live." “When it Waves it Pours” New Logo and Identity for ArtsWave by LPK

(Est. 1927) "ArtsWave is the Greater Cincinnati region's leading local arts agency and nation's largest and oldest united arts fund. With the help of tens of thousands of donors, ArtsWave supports over 100 arts organizations that make Greater Cincinnati an amazing place to live."

Design by
LPK (Cincinnati, OH)

Related links
LPK project page

Relevant quote
“We wanted to evolve the ArtsWave brand to be as dynamic and powerful as they are,” explains LPK Design Director Meredith Post. “The wave is something inherent to the brand. We built a modernized creative system around the wave, making it an element that they can truly own and continuously build upon as they widen their reach.”

Images (opinion after)

New Logo and Identity for ArtsWave by LPK Logo. New Logo and Identity for ArtsWave by LPK Color variations. Your browser does not support the video tag. Wave animations. New Logo and Identity for ArtsWave by LPK Stationery. New Logo and Identity for ArtsWave by LPK Various applications. New Logo and Identity for ArtsWave by LPK Buttons. New Logo and Identity for ArtsWave by LPK Tote bags.

Opinion
The old logo had a decent non-profit feel, with an ambiguous but open-to-positive-interpretations icon and an okay wordmark. The new logo ditches the icon, maintains the serif “arts”, and adds a sans serif with a wave pattern in it. In principle this could have been pretty great had the “wave” typography been more purposely built out of wave line instead of simply masking a wave pattern. It gets the effect across but it’s one round short of execution. The animated wave patterns and some of the applications are the start of something cool, with their trippy and awkward-on-purpose aesthetic. Like the logo, everything needs one extra push to take it to the next level of interesting-ness — except for the business card, that needs to be started from zero. Overall, this kind of design is, like, Tuesday in Amsterdam but for a nonprofit in Cincinnati this is light years ahead and away from the Midwest’s comfort zone so it’s quite surprising to see something like this for this organization.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oUKJoJcP_l0/new_logo_and_identity_for_artswave_by_lpk.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_artswave_by_lpk.php Thu, 12 Sep 2019 05:27:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_artswave_by_lpk.php
Categories: News

Reviewed: New Logo and Identity for Back Market by Koto

Brand new - Thu, 09/12/2019 - 15:13
Established in 2014, Back Market is a marketplace -- reportedly the first and largest -- focused on bringing thousands of refurbished electronic devices and appliances from certified professionals to consumers. The hottest item, of course, are phones -- including iPhones, officially approved by Apple to “It’s a Buyer’s Market” New Logo and Identity for Back Market by Koto

Established in 2014, Back Market is a marketplace -- reportedly the first and largest -- focused on bringing thousands of refurbished electronic devices and appliances from certified professionals to consumers. The hottest item, of course, are phones -- including iPhones, officially approved by Apple to be resold with them -- but also include laptops, cameras, drones, TVs, and other small appliances all sourced from the world's best refurbishers and by partnering with manufacturers. First available in France, Germany, Italy, Spain, and Belgium, the online shop entered the U.S. market in 2018 where "sales are growing ten times faster among Americans after six months of business than they did at the same juncture in Europe" and now has over 150 employees across offices in Paris and Bordeaux, France, and in New York, NY. Recently, Back Market introduced a new identity designed by Koto.

The identity lives and breathes rebellion, embracing the so-called flaws in the product and positions using Back Market as a tiny protest against the system. A diverse set of stickers carry slogans and sayings, bringing endless variation to applications whilst giving customers and merchants a chance to participate in the identity. These stickers, matched with the bold tone of voice, help to support Back Market's image as a liberator, freeing the world from tech obsolescence.Koto project page New Logo and Identity for Back Market by Koto Logo.

The old logo had a decent idea with a loop conveying a sense of something of being repurposed or redirected at a point where it might have gone off course or, in this case, the trash. The execution could have been a lot better as a way to engender more trust with consumers. I would have totally had second thoughts of buying from them with that old logo. The new logo comes as no surprise in a sans serif uniform but there are a couple of quirks that make it a little more interesting than usual. The double chevron around the "k" is a nice subtle metaphor for "rewind", as in giving these products a second fresh start. The execution is quite well done and doesn't hinder the readability of the name. The straighter "r" and angled notches on the "a"s give this some added personality. I also like how this logo feels a little more "clandestine" in its all-black configuration as an ode to the name, which sounds like "Black Market" (which was probably on purpose when it was picked). The more prominent identity element, though, are a set of stickers...

New Logo and Identity for Back Market by Koto Logo with stickers. Your browser does not support the video tag. Stickers.

The stickers are fun and nicely done. Although they are a bit random -- a rabbit, an "OK" hand sign, a globe with legs, a... ghost? -- the design aesthetic is consistent and both the single-color approach and the bold serif further help unify them.

Your browser does not support the video tag. Mission. New Logo and Identity for Back Market by Koto Brand idea. New Logo and Identity for Back Market by Koto Typography. New Logo and Identity for Back Market by Koto Website. New Logo and Identity for Back Market by Koto Social media. New Logo and Identity for Back Market by Koto Mobile app. We wanted to reflect the natural humour, up-beat attitude and passion of the team in the identity, but at the same time are careful to display the products in a way that show off their true quality and value - professionally refurbished to an 'as-good-as-new' standard. Eclectic art direction and refreshingly honest copy capture the true nature of how we use technology. Ultimately Back Market prove that whilst e-waste and obsolescence are subjects that should be taken seriously, there's no reason we can't have fun while doing it.Koto project page New Logo and Identity for Back Market by Koto Wild postings. New Logo and Identity for Back Market by Koto New Logo and Identity for Back Market by Koto New Logo and Identity for Back Market by Koto New Logo and Identity for Back Market by Koto New Logo and Identity for Back Market by Koto Various ads.

The applications have a broad range of variations, which is both good and bad. The former in that it provides a wide range of expressions unified by the typography and stickers. The latter in that some things feel like they belong to different companies -- for example, the sweaty dude ad is more VICE-like whereas the big billboard above it is more, say, Samsung-like. Also, I'm still undecided whether the combination of such disparate elements is working or not: you have stickers that have one aesthetic, a serif that has a different feel, and photography with yet another vibe. I kind of like the irreverence of putting them together without being self-conscious about it but it's also... odd.

New Logo and Identity for Back Market by Koto Boxes. New Logo and Identity for Back Market by Koto Tote and t-shirt. New Logo and Identity for Back Market by Koto Pouch.

Overall, what I really like about this is that it gives Back Market a narrative beyond "we sell cheap, not-new tech" and instead builds an aura of "stick-it-to-the-man" by making the act of buying cheap, not-new tech fun, engaging, and replacing any stigma of buying used with empowerment and excitement.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FSfyyIdNyiU/new_logo_and_identity_for_back_market_by_koto.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_back_market_by_koto.php Thu, 12 Sep 2019 04:45:22 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_back_market_by_koto.php
Categories: News

Spotted: New Logo for Oniti by Neosbrand

Brand new - Wed, 09/11/2019 - 21:13
New Logo for Oniti by Neosbrand Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nc1zdEnAtcs/new_logo_for_oniti_by_neosbrand.php https://www.underconsideration.com/brandnew/archives/new_logo_for_oniti_by_neosbrand.php Wed, 11 Sep 2019 12:08:11 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_oniti_by_neosbrand.php
Categories: News

Spotted: New Logo for Meridian by Inhouse

Brand new - Wed, 09/11/2019 - 21:13
New Logo for Meridian by Inhouse Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gZs1yRwFnlo/new_logo_for_meridian_by_inhouse.php https://www.underconsideration.com/brandnew/archives/new_logo_for_meridian_by_inhouse.php Wed, 11 Sep 2019 12:03:42 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_meridian_by_inhouse.php
Categories: News

Noted: New Logo for Kalas by Studio Echt

Brand new - Wed, 09/11/2019 - 21:13
(Est. 1990) "KALAS is a leading proprietary manufacturer and distributor of custom cycling apparel in Central and Northern Europe. Born 25 years ago out of a passion for cycling, the company has a rich cycling heritage and prides itself on top quality, product innovation and “Kalas Me Impressed” New Logo for Kalas by Studio Echt

(Est. 1990) "KALAS is a leading proprietary manufacturer and distributor of custom cycling apparel in Central and Northern Europe. Born 25 years ago out of a passion for cycling, the company has a rich cycling heritage and prides itself on top quality, product innovation and outstanding customer service. World Champions, Olympic Winners, National Teams, many other Professional Teams and thousands of recreational cyclists in many countries worldwide proudly wear KALAS. KALAS products are characterised as being top quality at a fair price. Production is carefully controlled using the latest manufacturing technology, which is complemented by the craftsmanship of vastly experienced seamstresses. Despite sustained growth KALAS remains a family-owned company, dedicated to supporting the local community of Tabor at its headquarters in the Czech Republic."

Design by
Studio Echt (Bratislava, Slovakia)

Related links
Kalas post

Relevant quote
The original Kalas logo was registered in May 1996 and has been trademarked in over twenty countries. Since then over four million products have carried this logo. Although much loved for its genuine authenticity the original logo had become impractical in the modern digital age, with no clear solution for a portrait version and being difficult to read online when used as an avatar.

“We wished to develop a modern and versatile identity that reflected the brand’s ambitions. One aspect we focused closely on was the development of a distinctive symbol that is effective as an icon or avatar, for use in social media. The new “K” symbol is strikingly different and in time will become instantly recognisable as Kalas. But the new logo is only one part of the story. In creating a new identity we have also selected a new title typeface which is very distinctive."

Images (opinion after)

New Logo for Kalas by Studio Echt Logo. New Logo for Kalas by Studio Echt Color variations. New Logo for Kalas by Studio Echt Tagline. New Logo for Kalas by Studio Echt In use.

Opinion
The old logo was kind of great and if I am counting correctly I believe those were zero fucks given about whether it was typographically right or wrong, good or bad. It definitely looked dated so I do think its time had come. The new logo, to its credit, does not take the easy way out with a generic sans serif and instead goes with a customized wordmark with plenty of personality. If you have been reading Brand New for a modest amount of time you know that I hate unicase… this is the first time I really like the unicase approach as its very well done and allows the “a”s to stand out in a similar way to the “a”s in the old logo. I really like those notches in them. The monogram is cool too although I’m still not sure why there would be what appear to be two “K”s but, again, visually it’s strong and pairs very well with the wordmark. Not much to see in terms of application — I kinda wanna see where that tagline font is headed — but I thought the logo was unique and interesting enough to get into it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TsCD1s1LLGI/new_logo_for_kalas.php https://www.underconsideration.com/brandnew/archives/new_logo_for_kalas.php Wed, 11 Sep 2019 05:49:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_kalas.php
Categories: News

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