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News

Spotted: New Logo for Lawn Tennis Association

Brand new - Wed, 06/19/2019 - 21:35
New Logo for Lawn Tennis Association Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8NGAPwVKOuY/new_logo_for_lawn_tennis_association.php https://www.underconsideration.com/brandnew/archives/new_logo_for_lawn_tennis_association.php Wed, 19 Jun 2019 12:30:50 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_lawn_tennis_association.php
Categories: News

Spotted: New Logo for Canadian Western Bank

Brand new - Wed, 06/19/2019 - 21:35
New Logo for Canadian Western Bank Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/SvK3NMK-9pw/new_logo_for_canadian_western_bank.php https://www.underconsideration.com/brandnew/archives/new_logo_for_canadian_western_bank.php Wed, 19 Jun 2019 12:19:55 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_canadian_western_bank.php
Categories: News

Linked: Olympic Games - The Design

Brand new - Wed, 06/19/2019 - 15:35
A new book, Olympic Games - The Design, by Markus Osterwalder who has been collecting Olympic identity materials for 30 years is the first book to catalog every Summer Games identity from Athens 1896 to Tokyo 2020. Currently available on Kickstarter. Olympic Games - The Design Visit Link A new book, Olympic Games - The Design, by Markus Osterwalder who has been collecting Olympic identity materials for 30 years is the first book to catalog every Summer Games identity from Athens 1896 to Tokyo 2020. Currently available on Kickstarter. http://feedproxy.google.com/~r/ucllc/brandnew/~3/h-NUPKdSSww/olympic_games_the_design.php https://www.underconsideration.com/brandnew/archives/olympic_games_the_design.php Wed, 19 Jun 2019 06:45:33 -0600 https://www.underconsideration.com/brandnew/archives/olympic_games_the_design.php
Categories: News

Noted: New Logos for Firefox by Ramotion and In-house

Brand new - Wed, 06/19/2019 - 15:35
"Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, Mozilla Corporation." “What Does the Fox Say?” New Logos for Firefox by Ramotion and In-house

"Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, Mozilla Corporation."

Design by
Ramotion
In-house
Sharp Type (wordmark)

Related links
Mozilla blog post

Relevant quote
Now Firefox has a new look to support its evolving product line. Today we’re introducing the Firefox parent brand — an icon representing the entire family of products. When you see it, it’s your invitation to join Firefox and gain access to everything we have to offer. That includes the famous Firefox Browser icon for desktop and mobile, and even that icon is getting an update to be rolled out this fall.

The brand system is built on four pillars, present in everything we make and do:

Radical. It’s a radical act to be optimistic about the future of the internet. It’s a radical act to serve others before ourselves. We disrupt the status quo because it’s the right thing to do.

Kind. We want what’s best for the internet and for the world. So we lead by example. Build better products. Start conversations, Partner, collaborate, educate and inform. Our empathy extends to everybody.

Open. Open-minded. Open-hearted. Open source. An open book. We make transparency and a global perspective integral to our brand, speaking many languages and striving to reflect all vantage points.

Opinionated. Our products prove that we are driven by strong convictions. Now we’re giving voice to our point of view. While others can speak only to settings, we ground everything in our ethos.

Images (opinion after)

New Logos for Firefox by Ramotion and In-house New master brand logo. New Logos for Firefox by Ramotion and In-house Brand relationship. New Logos for Firefox by Ramotion and In-house Firefox browser icon, before and after New Logos for Firefox by Ramotion and In-house Firefox browser logo. New Logos for Firefox by Ramotion and In-house New product logos. Your browser does not support the video tag. New logo animations. New Logos for Firefox by Ramotion and In-house Color palette. New Logos for Firefox by Ramotion and In-house New Logos for Firefox by Ramotion and In-house New Logos for Firefox by Ramotion and In-house New graphic system. Redesign story. Good stuff in there.

Opinion
Through another open design exercise Mozilla has introduced a new family of logos around the “Firefox” brand. Most of us (and the world) recognize the browser logo with the fox enveloping the globe and while that has received its own evolution, the biggest shake-up here is the introduction of a new master brand icon that is a sort of abstraction of the browser icon. On its own it’s interesting enough — perhaps too reliant on gradients — but as an extension of the the ethereal picture we have of the browser icon in our minds I think it’s a great representation. To be honest, I’m not exactly sure why the new master brand is needed — I think we, as humanity — had finally understood that Firefox is part of Mozilla and now we have to understand that Firefox Browser is part of Firefox is part of Mozilla. But I guess we’ll survive. For the browser logo, I think that I should be upset but I’m not passionate about the change either positively or negatively. Maybe I mourn the loss of the fox’s front paw but I sort of like the evolution. The new product icons I don’t like at all. I mean, they are fine and well executed within that realm, I just don’t like the overly ribbon-esque aesthetic and there are simply too many gradients. All of the logos are unified by, yup, a clean geometric-esque sans serif. This one drawn by Sharp Type. It’s nice for sure but… yeah, more of the same. The visual language seems promising, with the bold particle things coming together in interesting compositions — time will tell how those play out. Overall, I feel like a layer of organizational and graphic confusion has been added but it’s all generally fine and engaging.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/KodXYXJtC2k/new_logos_for_firefox_by_ramotion_and_in_house.php https://www.underconsideration.com/brandnew/archives/new_logos_for_firefox_by_ramotion_and_in_house.php Wed, 19 Jun 2019 06:23:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logos_for_firefox_by_ramotion_and_in_house.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Lone Star Brewery by Switch

Brand new - Wed, 06/19/2019 - 15:35
Established in 1884, Lone Star Brewing Company was the first large brewery in Texas, founded in San Antonio by beer OG, Adolphus Busch, of beverage giant Anheuser-Busch fame. Dubbed "The National Beer of Texas", Lone Star's brand name is now owned by Pabst Brewing Company “Texas State of Mind” New Logo, Identity, and Packaging for Lone Star Brewery by Switch

Established in 1884, Lone Star Brewing Company was the first large brewery in Texas, founded in San Antonio by beer OG, Adolphus Busch, of beverage giant Anheuser-Busch fame. Dubbed "The National Beer of Texas", Lone Star's brand name is now owned by Pabst Brewing Company and produced by Miller Brewing Company (owned by Molson Coors Brewing Company) offering a lager, simply named Lone Star, as well as a light version of it, and, recently they introduced 24/7, an even lighter lager. Along with the introduction of the new beer, Lone Star recently also introduced a new identity and packaging designed by Dallas, TX- and Oklahoma City, OK-based Switch.

As one of the oldest breweries in America, brewing since 1884, there is no shortage of history to draw from. The brand evolution focused on retaining elements of the brand that had strong iconic recognition, stripping away aspects that had been superfluously added in recent redesigns, and bringing back historical details through a modern lens.

The outcome is a comprehensive rebrand that encompassed evolutions of logos and secondary marks, color and type hierarchy, brand messaging, audience profiles, packaging design, new product launches, and out-of-home campaigns.Switch project page New Logo, Identity, and Packaging for Lone Star Brewery by Switch Logo.

The logo evolution is subtle but effective with the biggest change being the shape of the shield that is now less dramatic on the flaring at the top, which accentuates the curves on the lower end. Removing "BEER" from an extra holding shape allows the word to be bigger. The gold color has been muted, which makes it a tad more sophisticated. While these changes may not be instantly evident to consumers they are beneficial to the refreshed identity and provide a stronger core logo for the packaging.

New Logo, Identity, and Packaging for Lone Star Brewery by Switch Logo with messaging. New Logo, Identity, and Packaging for Lone Star Brewery by Switch New Logo, Identity, and Packaging for Lone Star Brewery by Switch New Logo, Identity, and Packaging for Lone Star Brewery by Switch Visual language. New Logo, Identity, and Packaging for Lone Star Brewery by Switch Business cards. New Logo, Identity, and Packaging for Lone Star Brewery by Switch Envelopes. New Logo, Identity, and Packaging for Lone Star Brewery by Switch New Logo, Identity, and Packaging for Lone Star Brewery by Switch Brand guide. New Logo, Identity, and Packaging for Lone Star Brewery by Switch Posters. New Logo, Identity, and Packaging for Lone Star Brewery by Switch Billboard.

The visual language and print applications are quite enjoyable. Everything operates within a comfortable mix of beer and Texas aesthetics without it being too heavy-handed on either one. There is a slight micro-brewery hipsterness to the typography -- especially as seen in the pattern image more towards the top -- but it still feels like a large, mainstream beer brand. The condensed industrial typeface (DDC Hardware, I think, although the "1" is different) pairs nicely with the script "The" and works well as a primary brand typeface. The color combination of the logo extends well into applications and the addition of a dark red makes for a bold complement.

New Logo, Identity, and Packaging for Lone Star Brewery by Switch Samples of old packaging and visual language. New Logo, Identity, and Packaging for Lone Star Brewery by Switch Packaging, before and after. Beyond the core brand DNA, the scope extended into a redesign of all Lone Star packaging, including 6,12, and 24 packs for bottles and cans. This exercise lead to the design of Lone Star's newest member of the brand family, Lone Star 24/7. Switch lead the naming, art direction, messaging, and advertising efforts for the product launch to ensure brand consistency across all products.Switch project page New Logo, Identity, and Packaging for Lone Star Brewery by Switch New packaging.

In principle, the old packaging was fine -- nothing offensive or ugly -- but in contrast to the new packaging the old one starts to look cheesier and cheaper. The new packaging is crisp and very good-looking. With the logo at the center, the shape of the shield and the apex of the star get blown up to create a striking white holding shape device that creates some really nice counterspaces in the bottom of the can as well as on the angled part at the top of the can (is there a technical term for this part of the anatomy of the can?). The type looks good, the colors look good, the graphic and typographic doo-dads look good. For a larger beer brand, this turned out really nice.

New Logo, Identity, and Packaging for Lone Star Brewery by Switch Lone Star 24/7. New Logo, Identity, and Packaging for Lone Star Brewery by Switch Lone Star Texas Light. New Logo, Identity, and Packaging for Lone Star Brewery by Switch Lone Star Beer. New Logo, Identity, and Packaging for Lone Star Brewery by Switch Can detail. New Logo, Identity, and Packaging for Lone Star Brewery by Switch Cans, stacked. New Logo, Identity, and Packaging for Lone Star Brewery by Switch New Logo, Identity, and Packaging for Lone Star Brewery by Switch New Logo, Identity, and Packaging for Lone Star Brewery by Switch 12-packs.

The 12-packs are great as well, nicely modifying the can treatment to cover a larger canvas with the bottom shape of the can moving up and framing the stroke of the logo.

New identity and packaging presentation.

Overall, this is a great update that gives Lone Star a slightly more sophisticated look but without becoming too high-end or pretentious and without losing its easy-drinking Texan-ness.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Ha1ExsglLZk/new_logo_identity_and_packaging_for_lone_star_brewery_by_switch.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_lone_star_brewery_by_switch.php Wed, 19 Jun 2019 05:22:38 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_lone_star_brewery_by_switch.php
Categories: News

Spotted: New Logo and Identity for Skuratov Coffee by White Russian Studio

Brand new - Tue, 06/18/2019 - 21:31
New Logo and Identity for Skuratov Coffee by White Russian Studio Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/JFakIUsHfEA/new_logo_and_identity_for_skuratov_coffee_by_white_russian_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_skuratov_coffee_by_white_russian_studio.php Tue, 18 Jun 2019 12:08:39 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_skuratov_coffee_by_white_russian_studio.php
Categories: News

Spotted: New Logo for The Philadelphia Inquirer done In-house

Brand new - Tue, 06/18/2019 - 21:31
New Logo for The Philadelphia Inquirer done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/HcLzOCYoml8/new_logo_for_the_philadelphia_inquirer_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_the_philadelphia_inquirer_done_in_house.php Tue, 18 Jun 2019 10:54:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_the_philadelphia_inquirer_done_in_house.php
Categories: News

Linked: Warriors in Alternate Universe

Brand new - Tue, 06/18/2019 - 21:31
After yesterday's Golden State Warriors post, I got a couple of tips about this alternate, non-real identity suggested by Pete McClelland in 2017 that's pretty nice. Warriors in Alternate Universe Visit Link After yesterday's Golden State Warriors post, I got a couple of tips about this alternate, non-real identity suggested by Pete McClelland in 2017 that's pretty nice. http://feedproxy.google.com/~r/ucllc/brandnew/~3/fnh1KR51rOE/warriors_in_alternate_universe.php https://www.underconsideration.com/brandnew/archives/warriors_in_alternate_universe.php Tue, 18 Jun 2019 06:43:35 -0600 https://www.underconsideration.com/brandnew/archives/warriors_in_alternate_universe.php
Categories: News

Noted: New Logo and Identity for Destination Canada by Cossette

Brand new - Tue, 06/18/2019 - 21:31
"Destination Canada (formerly Canadian Tourism Commission) is Canada's national tourism marketing organization. A federal Crown Corporation, we lead the Canadian tourism industry, alongside federal and provincial governments and private-sector partners, in marketing Canada around the world. We passionately believe that Canada is a place where “I Heart Canada” New Logo and Identity for Destination Canada by Cossette

"Destination Canada (formerly Canadian Tourism Commission) is Canada's national tourism marketing organization. A federal Crown Corporation, we lead the Canadian tourism industry, alongside federal and provincial governments and private-sector partners, in marketing Canada around the world. We passionately believe that Canada is a place where travellers can create their own unique and extraordinary personal experiences. Canada's stunning natural scenery, its vibrant cities, its geography built for memorable personal journeys and, above all, its people, are building blocks in great travel stories."

Design by
Cossette

Related links
Destination Canada press release
Strategy News story

Relevant quote
Destination Canada, the national tourism marketing agency, has tapped into what it means to be Canadian and evolved its brand to inspire even more international travellers to visit Canada.

The tagline For Glowing Hearts, which was inspired by the national anthem, and a distinctive heart-shaped logo, rooted in the country’s bold red and white iconography, are elements of an evolved brand architecture designed to create a strong emotional connections with travellers.

Images (opinion after)

New Logo and Identity for Destination Canada by Cossette Logo. New Logo and Identity for Destination Canada by Cossette New Logo and Identity for Destination Canada by Cossette New Logo and Identity for Destination Canada by Cossette New Logo and Identity for Destination Canada by Cossette Guidelines. New Logo and Identity for Destination Canada by Cossette Spreads from brand booklet. Sort of ignore the red band, which I am guessing looks cool on the actual printed book, running within the gutter of the book. New Logo and Identity for Destination Canada by Cossette Destination Canada CEO David Goldstein with new sign. (Image source) Brand video.

Opinion
The old logo was not the most exciting thing in the world and looked too much like a boring part of the government instead of the cool, fun part of the government tasked with getting people excited about visiting Canada. Execution-wise, I guess it was fine. The new logo is certainly more visual and graphic with a large “CANADA” in the shape of a heart — an awkward, very wide heart, which, to be honest I didn't see initially. I kind of want to like its boldness and daringness but there is something unappealing about the way the letters have been modified to contort into a heart shape. It really is a valiant effort though, to do something off-kilter and expressive in an age of sameness so I have mostly positive feelings despite the relatively negative reaction to the letterforms. Obviously, no Canada logo is complete without a maple leaf and this one almost looks and works like a trademark symbol. Not much in application other than a brand booklet PDF you can download and look at the painful Separat type in action, which, yeah, is super weird. Overall, a bold and dramatic change into something much more guttural and evocative that opens the door to more engaging applications and messaging.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hbVuk5CqoE0/new_logo_and_identity_for_destination_canada_by_cossette.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_destination_canada_by_cossette.php Tue, 18 Jun 2019 06:17:13 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_destination_canada_by_cossette.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for FENTY by Commission

Brand new - Tue, 06/18/2019 - 21:31
Established in 2019, FENTY is a new fashion house founded by Robyn Rihanna Fenty, acting as its CEO and artistic director, in collaboration with LVMH, the French multinational luxury goods conglomerate. The brand will live online and in pop-up shops, offering ready to wear fashion, “Blue in the Maze” New Logo, Identity, and Packaging for FENTY by Commission

Established in 2019, FENTY is a new fashion house founded by Robyn Rihanna Fenty, acting as its CEO and artistic director, in collaboration with LVMH, the French multinational luxury goods conglomerate. The brand will live online and in pop-up shops, offering ready to wear fashion, shoes, and accessories for women, FENTY, as is to be expected reflects the personality and tastes of Rihanna and "embraces a fundamental freedom: a freedom from convention and rules". Launched in May, the identity for FENTY was designed by London, UK-based Commission.

The Maze - the core logo - is inspired by traditional monograms that interlace every character of a name. The strong geometric forms of F E N T Y create an icon that resembles many things from circuitry to a greek key. New, but familiar, The Maze aims to reflect the complexity of Rihanna's character.Commission identity project page New Logo, Identity, and Packaging for FENTY by Commission Monogram. New Logo, Identity, and Packaging for FENTY by Commission Wordmark and monogram lock-up. The logo ticker - referenced from constantly moving news tickers - features throughout fenty.com and is adapted into call-to-action buttons, release announcements, and category headers across the site as well as the packaging and labelling. The logotype is often used in isolation across product details, from zippers to cap branding.Commission identity project page Your browser does not support the video tag. Logo ticker.

At first glance, especially with the wordmark, it's tempting to dismiss this yet as another black, deadpan sans serif following the direction of other fashion brands but two simple details move the needle into a more distinctive range: the reverse "N" -- which actually comes from Fenty Beauty, Rihanna's other consumer brand -- and the crossbar of the "F" that extends to the left. Neither are groundbreaking but both give the wordmark sufficient personality and start to evoke the "freedom from rules" approach of the brand. The monogram is a funky combination of uppercase and lowercase letterforms somewhat awkwardly interlocked together. On its own I don't quite like it -- don't hate it either -- but I really like how it works small when it's paired with the wordmark as it creates a little bundle of texture that becomes more graphic and less typographic.

The visual identity was applied across garments and a completely custom packaging system designed by Commission which included e-commerce suite, boutique shopping bags, shoe boxes, accessories boxes, dust bags, shoe bags, garment bags, hangers, invoice and invoice wallets, swing tags, buttons tags, neck labels, garment labels, and garment branding. Commission packaging and branding project page -- photography by Luke Evans New Logo, Identity, and Packaging for FENTY by Commission Packaging, neat. New Logo, Identity, and Packaging for FENTY by Commission Packaging, scattered.

On the packaging, the logo runs across the middle of the boxes and bags but it's not centered, making the logo bleed into the sides and cleverly mimicking the ticker motion in a static application. The blue color is quite nice but, for better or worse, I keep thinking/seeing Tiffany & Co., which isn't a fault of this identity but rather how strong the association is between any kind of nice packaging that is all blue and the Tiffany & Co. brand. But I digress away from Tiffany & Co.... I'm not sure if blue was the right color choice -- something about it feels off. Like, it's too... conforming. Whereas the logo has a few uncomfortable elements the blue seems too comfortable for the otherwise non-conformist attitude of the brand. Nonetheless, the packaging does look good and the relative harshness of the logo looks quite nice sculpted and in gold foil.

New Logo, Identity, and Packaging for FENTY by Commission Sticker. New Logo, Identity, and Packaging for FENTY by Commission Bag. New Logo, Identity, and Packaging for FENTY by Commission New Logo, Identity, and Packaging for FENTY by Commission New Logo, Identity, and Packaging for FENTY by Commission Bag details.

I could literally look at close-ups of paper and gold foil all year long.

New Logo, Identity, and Packaging for FENTY by Commission Hangers. New Logo, Identity, and Packaging for FENTY by Commission Garment bag. New Logo, Identity, and Packaging for FENTY by Commission Accessory bags. New Logo, Identity, and Packaging for FENTY by Commission Case detail. New Logo, Identity, and Packaging for FENTY by Commission Hang tag. New Logo, Identity, and Packaging for FENTY by Commission New Logo, Identity, and Packaging for FENTY by Commission Labels. New Logo, Identity, and Packaging for FENTY by Commission Button. New Logo, Identity, and Packaging for FENTY by Commission Embroidered detail.

The flexibility of the logo -- to exist as a lock-up or to be used separately -- along with the simplicity of its two elements works wonders in all the myriad applications and production methods. Overall, it's a crisp and elegant identity and the website -- through the inaugural photography (and actual products) -- gives the brand the edge it promises.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vd6nCAi0HjY/new_logo_identity_and_packaging_for_fenty_by_commission.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_fenty_by_commission.php Tue, 18 Jun 2019 04:30:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_fenty_by_commission.php
Categories: News

Spotted: New Logo for Tetris

Brand new - Tue, 06/18/2019 - 21:31
New Logo for Tetris Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Rr40Js9hNNo/new_logo_for_tetris.php https://www.underconsideration.com/brandnew/archives/new_logo_for_tetris.php Mon, 17 Jun 2019 12:20:27 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_tetris.php
Categories: News

Spotted: New Logo and Identity for The Marketing Society by Bloom

Brand new - Tue, 06/18/2019 - 21:31
New Logo and Identity for The Marketing Society by Bloom Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GmcK9xBOqyU/new_logo_and_identity_for_the_marketing_society_by_bloom.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_marketing_society_by_bloom.php Mon, 17 Jun 2019 12:15:34 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_marketing_society_by_bloom.php
Categories: News

Linked: 2019 LogoLounge Trends

Brand new - Tue, 06/18/2019 - 21:31
LogoLounge's logo trend report for 2019 is now out and includes categories like "Morse Shade" and "Highlights" (shown). 2019 LogoLounge Trends Visit Link LogoLounge's logo trend report for 2019 is now out and includes categories like "Morse Shade" and "Highlights" (shown). http://feedproxy.google.com/~r/ucllc/brandnew/~3/R_J4O-j3ecw/2019_logolounge_trends.php https://www.underconsideration.com/brandnew/archives/2019_logolounge_trends.php Mon, 17 Jun 2019 06:56:07 -0600 https://www.underconsideration.com/brandnew/archives/2019_logolounge_trends.php
Categories: News

Noted: New Logos for Golden State Warriors

Brand new - Tue, 06/18/2019 - 21:31
(Est. 1971) "The Golden State Warriors are an American professional basketball team based in San Francisco, California. The Warriors compete in the National Basketball Association (NBA), as a member of the league's Western Conference Pacific Division. Founded in 1946 in Philadelphia, the Warriors relocated to “Copperplate Under the Bridge” New Logos for Golden State Warriors

(Est. 1971) "The Golden State Warriors are an American professional basketball team based in San Francisco, California. The Warriors compete in the National Basketball Association (NBA), as a member of the league's Western Conference Pacific Division. Founded in 1946 in Philadelphia, the Warriors relocated to the San Francisco Bay Area in 1962 and took the city's name, before changing its geographic moniker to Golden State in 1971. They play their home games at the Chase Center. Nicknamed the Dubs as a shortening of "W's",[7][8] the Warriors hold several NBA records; they have registered the best ever regular season, most wins in a season (regular season and postseason combined), as well as the best ever postseason run. With the combined shooting of Curry and Thompson, they are credited as one of the greatest backcourts of all time. The team's six NBA championships are tied for third-most in NBA history with the Chicago Bulls. According to Forbes, the Warriors are the seventh highest valued sports franchise in the United States, and joint-tenth in the world, with an estimated value of approximately $3.1 billion." (Wikipedia

Design by
N/A

Related links
Golden State Warriors Twitter announcement
Golden State Warriors news item
SportsLogos post
2010 Brand New Review

Relevant quote
The Golden State Warriors’ new primary icon and global logo depicts a more accurate portrayal of the Bay Bridge, adding in subtle details on the bridge span, and represents the Golden State Warriors’ standing as the Bay Area’s professional basketball team.

The Golden State Warriors previous identity used Copperplate font, and the new ‘Global Icon’ logo will utilize a custom font. The new, custom font will also be featured in the team’s word mark.

The new “W” secondary logo has been updated to match our new custom font and overall modernized aesthetic, and will be featured on the belt of the team’s uniform shorts.

Images (opinion after)

New Logos for Golden State Warriors Logo. New Logos for Golden State Warriors Possible alternates, NOT officially announced, although the "W" one is acknowledged in the relevant quote.

Opinion
I have to apologize that I don’t have better quality or higher resolution images but, in my defense, it’s a reflection of the shitty job the Warriors did in introducing this logo. Announced on Twitter via an image that looks like it was screenshot’d from a PowerPoint presentation, there was no sense of pride, excitement, or even value assigned to this redesign while a minor press release luke-warmly stated the obvious. The 2010 logo is probably one of the logos I despise the most, not just in the NBA but across industries. The bridge drawing and composition were weird and the use of Copperplate was baffling. I also can’t believe that I just now saw that the stroked circle that holds the bridge was off center. The new logo has a revised bridge drawing which I guess is “better” but still retains the same uselessness as before and the new typography… my goodness, the new typography… it’s so, so, so painful and horrible to look at. Not a single letter in there deserves praise… or pity. All of them are horrible alone and together and even more so when typeset on a circle. It’s amazing to me that one of the best teams in the NBA has the absolute worst logo in the league. The two potential secondary logos are equally bad, especially the “W” one with its inward slab serifs and terrible chisel effect. The “The Bay” one is not as bad but, yeah, at this point, getting me to say anything positive about any of this is as unlikely as a Game 7 was for the Warriors (it was close though!).

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Rkcx7H2Znac/new_logos_for_golden_state_warriors.php https://www.underconsideration.com/brandnew/archives/new_logos_for_golden_state_warriors.php Mon, 17 Jun 2019 06:35:23 -0600 https://www.underconsideration.com/brandnew/archives/new_logos_for_golden_state_warriors.php
Categories: News

Reviewed: New Logo and Identity for Correos by Summa

Brand new - Tue, 06/18/2019 - 21:31
Established in 1716, Correos (formally Sociedad Estatal de Correos y Telégrafos, S.A., loosely translated as "State Postal and Telegraph Society" in English) is the national postal service of Spain. Owned by the state, through its GRUPO SEPI, Correos employs over 53,000 people that help deliver “Crowning Achievement” New Logo and Identity for Correos by Summa

Established in 1716, Correos (formally Sociedad Estatal de Correos y Telégrafos, S.A., loosely translated as "State Postal and Telegraph Society" in English) is the national postal service of Spain. Owned by the state, through its GRUPO SEPI, Correos employs over 53,000 people that help deliver more than 69 million packages and 2.7 million letters annually with a fleet of nearly 15,000 vehicles, including almost 500 electric vehicles. Recently, Correos introduced a new identity designed by Barcelona and Madrid, Spain-based Summa.

Correos, national postal service, is a brand with more than 350 years. Witness of all the changes that spanish society has undergone, it has evolved to adapt to them and to technological advances by launching new courier and parcel services. However, society felt Correos as an endearing brand, traditional but not at all innovative. That's why Correos needed to adapt its identity to reflect its own reality: a company that has been innovating in services since 1756 and continues to do so.

To embrace its essence and communicate it in a more contemporary and direct way to its audience, Correos counted on Summa to develop the brand project. Our task was to update the brand and position Correos as another player in the current industry, leaving behind the times where the brand expressed itself only in its fleet, facades and mailboxes, and covering every outcome across physical and digital media.Summa project page New Logo and Identity for Correos by Summa Your browser does not support the video tag. Logo evolution, static and animated. We started the project with the study of the symbol, the most important identity element of the brand. The symbol appears today in many more applications than in previous decades, but could not behave in the desired way in small or digital scenarios. Our strategic proposal consisted of applying more oxygen between its lines, redefining some of its elements, and lightening its shapes to turn it into a flexible symbol.

For this, we simplify the morphology of the crown, but maintaining the symbolic recognition of the brand. Anchoring the redesign in the most recognizable element was essential, since the cornamusa is even used as a symbol of urban navigation as well as others such as the Red Cross or the Spanish Police.Summa project page New Logo and Identity for Correos by Summa Logo. New Logo and Identity for Correos by Summa Inverse.

The biggest change about the logo is that it has completely dropped its wordmark, which is good because the old wordmark was a little wonky with the italic "C" getting its cursive on with the "o" next to it. Going 100% with the icon only is a bold move and few companies and organizations can pull it off but Correos seems to be poised to do it well with an icon that has been around for 42 years and always linked to the word "Correos" in the past so it's not a huge leap at all to believe that the majority of the audience -- in this case the whole country -- will be able to recognize it. The changes to the icon will probably even pass unperceived as the core structure and elements remain in play. The "cornamusa" (or the trumpet-looking thing) remains mostly intact with a few improvements while the crown has received the most modifications which are fine for reproducibility but I wonder if it lost its crown-ness? Removing the circles for the jewels makes it simpler but I think removing the bling is not ideal nor is the straightening of the curves -- it loses a couple of key visual triggers for "crown". Nonetheless, the overall appearance and recognizability of the logo remains and now performs better across mediums, so that's always a win.

Your browser does not support the video tag. Logo in, like, a ton of applications. Your browser does not support the video tag. Seals. New Logo and Identity for Correos by Summa Stationery. An important element in the renewal of the visual identity for Correos is its new typeface. Together with Monotype, we designed a new font exclusively for Correos that we have named Cartero (Postman) in honour of these emblematic professionals that has shaped the company since its early days.

The new typeface brings elegance and modernity, and reinforces the essential attributes of the new Correos. Its simplicity ensures the proper functioning of it in all types of messages (from corporate to commercial, from digital to traditional environments) and at the same time will make it last over time without losing relevance.Summa project page Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Custom type family.

The type family is okay. I like the lowercase letters and the light weight. When they use all uppercase bold, as in some of the videos at the end of this post, it doesn't look as good.

Your browser does not support the video tag. Icon set.

The responsiveness of the icon set is quite nice, going from multi-color and animation to two-color to single-color without missing a beat. I don't usually comment on icon sets because they rarely excite me but this one is both nicely executed and very functional.

From the first urban postman in 1756 to the use of the telegraph or the creation of postcodes in the 80s, the history of Correos is a story of innovation. Especially in recent years, the company has expanded exponentially the portfolio of products and services offered to citizens.

For all this, and taking into account that Correos communicates through multiple channels, it was essential to ensure consistency between the messages. To do this, we created an additional identification element: the label.Summa project page Your browser does not support the video tag. Label element. We created a visual system based on the label, the fundamental element in sending and receiving of letters and parcels. A modular and flexible system that identifies all the pieces of communication of the brand in all its spectrum.

The label adapts to the different forms of communication, both the main brand and its sub-brands, and will be one of the elements that will characterize the identity of the Correos, as they are today without any doubt the postman or the mailbox.Summa project page Your browser does not support the video tag. Layout system. New Logo and Identity for Correos by Summa New Logo and Identity for Correos by Summa New Logo and Identity for Correos by Summa Sample layouts.

The concept of the "label" as the main identity element for applications makes sense, even if it's not the most exciting. It creates a simple device that in its heavy use of yellow with the logo neatly centered at the top is bound to become easily recognizable. The supporting imagery might need to be less generic and random but maybe in due time that will fall in line a little better.

New Logo and Identity for Correos by Summa Cool hero image, not actual packaging. New Logo and Identity for Correos by Summa New Logo and Identity for Correos by Summa Packaging.

Not the most exciting packaging or labeling. I think eventually doing a kick-ass tape design would do wonders for them.

Correos has more than 50,000 workers among office staff, postmen, support personnel, management, etc. That is why, as part of the project, we consider providing the brand with a pattern that will help give life and dynamism to the pieces directed to the internal public, as well as to corporate events and merchandising.

The pattern starts from the morphology of the cornamusa and brings joy and vitality to the pieces where it is applied, forming part of the "kit" of the brand's identity elements, which are combined according to the audiences it speaks to and the outcomes in which it is expressed.Summa project page New Logo and Identity for Correos by Summa Pattern.

The pattern element is somewhat interesting and is used well in the videos shown at the end but maybe it's too playful? Or too random? Even when being derived from pieces of the logo, it feels like it's from another identity and company or even another industry. I would keep that USB thumb drive tho.

Your browser does not support the video tag. Mailbox, before and after. Your browser does not support the video tag. Livery, before and after.

The one undeniable good thing about this identity evolution is the removal of the extraneous elements of the identity in physical applications. There is a great sense of confidence to the new mailboxes and fleet where it's just a bunch of yellow and the icon -- no wordmark, no URLs, no tagline.

New Logo and Identity for Correos by Summa New Logo and Identity for Correos by Summa Mailboxes and ads. New Logo and Identity for Correos by Summa Livery renders. New Logo and Identity for Correos by Summa Livery IRL. Your browser does not support the video tag. Very long explanation of the project. It gets into the design at the 2:00 mark. Shorter, bouncier identity introduction. Hilarious trap version (officially done by Correos) in Spanish only. The gist of the repeating verse is "Cross. Double M. Little line. Spiral.".

The communication materials could probably be a little better and evoke the same kind of boldness and simplicity as some of the last few images but, overall, this is a solid and confident evolution that the ubiquity of this organization can support, especially when it comes to daily touchpoints like mailboxes, uniforms, and fleet.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/qAdmgf0tQjQ/new_logo_and_identity_for_correos_by_summa.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_correos_by_summa.php Mon, 17 Jun 2019 05:07:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_correos_by_summa.php
Categories: News

Announced: No Posts Until June 17

Brand new - Tue, 06/18/2019 - 21:31
No posts from this Monday, June 3, until Monday, June 17, as I will be on family vacation in Hawaii (I mention it not to brag but to explain the pineapple in the image). There is a small chance I will post on June 11, “Reviewer on Vacation” No Posts Until June 17

No posts from this Monday, June 3, until Monday, June 17, as I will be on family vacation in Hawaii (I mention it not to brag but to explain the pineapple in the image). There is a small chance I will post on June 11, 12, and 13 between vacation and a trip to New York to speak at Typographics but it will depend on jet lag and how much email there is to answer. (Photo by Caleb Vandenheuvel on Unsplash.)

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vP9QrWeYdNU/no_posts_until_june_17.php https://www.underconsideration.com/brandnew/archives/no_posts_until_june_17.php Mon, 03 Jun 2019 19:50:44 -0600 https://www.underconsideration.com/brandnew/archives/no_posts_until_june_17.php
Categories: News

Noted: New Logo and Identity for Eyebeam by Mother Design

Brand new - Tue, 06/18/2019 - 21:31
(Est. 1998) "Technology's effect on our future is always changing and difficult to understand. Through exploratory process and emotionally compelling output, Eyebeam believes that artists can help us visualize and realize a more just future. Eyebeam provides both space and support for a community of “Not A Sight for Sore Eyes” New Logo and Identity for Eyebeam by Mother Design

(Est. 1998) "Technology's effect on our future is always changing and difficult to understand. Through exploratory process and emotionally compelling output, Eyebeam believes that artists can help us visualize and realize a more just future. Eyebeam provides both space and support for a community of diverse, justice-driven artists. Our annual residency program, highly engaged community of alumni, advanced tools and resources, and shows and events help our artists bring their work to life and out into the world. Eyebeam enables people to think creatively and critically about technology's effect on society, with the mission of revealing new paths toward a more just future for all."

Design by
Mother Design (New York, NY)

Related links
Mother Design project page

Relevant quote
What we learned was a powerful, but challenging, provocation: being a part of Eyebeam feels like “being inside of the internet”, but also uniquely communal because of the diverse family of artists and advocates that cross paths within the organization. Eyebeam is a conduit; a platform and a container for an infinite number of outcomes and initiatives. This combination of futuristic exploration with connection and humanity was our key inspiration point for an entirely new visual identity system for Eyebeam.

Our visual identity is a reflection of these tension points. The technical and the human, predictable and unpredictable, all referencing the collisions of disciplines, perspectives, and issues that Eyebeam explores every day.

Images (opinion after)

New Logo and Identity for Eyebeam by Mother Design Logo. Your browser does not support the video tag. Logo flexibility. Your browser does not support the video tag. New Logo and Identity for Eyebeam by Mother Design Logo animations. New Logo and Identity for Eyebeam by Mother Design Custom typeface. New Logo and Identity for Eyebeam by Mother Design Type treatments. Your browser does not support the video tag. Stuff. New Logo and Identity for Eyebeam by Mother Design Framing device. Your browser does not support the video tag. Layout grid. Your browser does not support the video tag. Digital posters. New Logo and Identity for Eyebeam by Mother Design Book. New Logo and Identity for Eyebeam by Mother Design Buttons. New Logo and Identity for Eyebeam by Mother Design Tote. New Logo and Identity for Eyebeam by Mother Design Logo-as-window treatment. Hahaha. Get it?

Opinion
The old logo was extra ugly with some stubby slab serifs attached haphazardly and inconsistently to a bland sans serif. The new logo shoehorns every letter into a square, which means really big “E”s and really small “A” and “Y”. The “M” is a rotated “E” so you know this thing means rebellious business. It’s not particularly pleasant but it doesn’t have any intention to be. It does manage to convey the pent up energy that Eyebeam aims to foster and it explodes into a logo that expands and contracts with quick, kinetic energy as the “E”s and the “B” stretch back and forth. It’s cool and entertaining. For a while. Both in this post and in going through their website and social media it ends up being a little repetitive and tiresome, at times distracting from the content. No doubt, though, it certainly brings attention to the content, which I am guessing is the main goal, in which case, you got my attention.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sxpsZoN-Xdg/new_logo_and_identity_for_eyebeam_by_mother_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_eyebeam_by_mother_design.php Fri, 31 May 2019 12:45:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_eyebeam_by_mother_design.php
Categories: News

Reviewed: Friday Likes 289: From Un Barco, Mubien, and AURG Studio

Brand new - Tue, 06/18/2019 - 21:31
A range of quirky, sturdy, and crisp projects with work from Buenos Aires, Carlsbad, and Seoul, respectively. “From Un Barco, Mubien, and AURG Studio” Friday Likes 289

A range of quirky, sturdy, and crisp projects with work from Buenos Aires, Carlsbad, and Seoul, respectively.

Rompotodo by Un Barco Rompotodo by Un Barco

Rompotodo ("Ibreakeverything" in English) is a boutique, handmade ceramic business in Buenos Aires, Argentina, that makes everyday items like salt shakers, coasters, cannabis pipes, and other knickknacks. The identity, designed by local firm Un Barco, checks off a lot of hipster-y treatment boxes -- random floating eye, curled serpent, badges, awkward type arrangements, and multiple logos -- but it's hard to not enjoy it. The gold, orange, and kraft-box-brown color palette is great and all the elements are very nicely executed and once you see how eyes, cats, serpents, and other mystical flotsam and jetsam adorn Rompotodo's products, the identity isn't as gratuitous as it comes off at first glance. I also like all the different "soft" materials like the tissue paper and wax bags, which serve as a great canvas for all the graphic stuff. See full project

Workshop Built Inc. by Mubien Workshop Built Inc. by Mubien

Workshop Built Inc. is a "growth agency, helping to grow business through systems, branding, marketing and sales" based in Carlsbad, CA. The identity, designed by the local office of Mubien (who is a part of Workshop Built Inc.), puts the work and built in Workshop Built Inc. with a combination of a bad-ass serif and a slick sans serif all produced in stunning selections of paper, finished off in Mubien's own, in-house printing studio. The whole case study is pretty impressive. See full project

SPRX by AURG Studio SPRX by AURG Studio

SPRX is -- sorry, I couldn't find a link for it but the whole thing looks too real to be fake -- is, reportedly, a diet-management and health-supplement brand offering different kids of pills and powders, possibly in Seoul, South Korea, where AURG Studio, who designed the packaging, is based. Lots of conjecture, I know, but to make up for it is a lovely packaging system with a lot of white space and pastel colors that, if nothing else, will sooth your calories into peaceful bliss. You will see a range of diagonal tick marks and they are meant to be curly quotes so that the packaging can say things to you. The product names, on the boxes and individual packets, are all framed within the quotes -- kind of hard to pick up on them without being told but now you've been told. The primary use of italic type (for the Latin text) is unexpected and looks quite nice. Overall, 10/10 would dissolve in my water. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FnMX40NYGDc/friday_likes_289.php https://www.underconsideration.com/brandnew/archives/friday_likes_289.php Fri, 31 May 2019 11:08:41 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_289.php
Categories: News

Spotted: New Logo for Sault Ste. Marie by Scott Thornley + Company

Brand new - Tue, 06/18/2019 - 21:31
New Logo for Sault Ste. Marie by Scott Thornley + Company Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NW1qFOuXBO0/new_logo_for_sault_ste_marie_by_scott_thornley_company.php https://www.underconsideration.com/brandnew/archives/new_logo_for_sault_ste_marie_by_scott_thornley_company.php Thu, 30 May 2019 15:28:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_sault_ste_marie_by_scott_thornley_company.php
Categories: News

Spotted: New Logo for Candlewood Suites by Stag & Hare

Brand new - Tue, 06/18/2019 - 21:31
New Logo for Candlewood Suites by Stag & Hare Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/R_nLIBbQY9g/new_logo_for_candlewood_suites.php https://www.underconsideration.com/brandnew/archives/new_logo_for_candlewood_suites.php Thu, 30 May 2019 15:19:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_candlewood_suites.php
Categories: News

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