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Noted: New Logo for SB Nation

Brand new - Tue, 05/16/2017 - 16:00
(Est. 2005) "SB Nation (Sports Blog Nation) is a sports news website owned and operated by Vox Media (formerly SportsBlogs, Inc.). Established in 2005, the site comprises 320 blogs covering individual professional and college sports teams, and other sports-oriented topics. The site operates from Vox's “One Nation Under Sports” New Logo for SB Nation

(Est. 2005) "SB Nation (Sports Blog Nation) is a sports news website owned and operated by Vox Media (formerly SportsBlogs, Inc.). Established in 2005, the site comprises 320 blogs covering individual professional and college sports teams, and other sports-oriented topics. The site operates from Vox's offices just off Bryant Park in Midtown Manhattan, New York City, as well as Dupont Circle in Washington, D.C. SB Nation currently has content-sharing partnerships with Yahoo! Sports, CBS Sports, USA Today, Comcast and the National Hockey League (NHL)." (Wikipedia)

Design by
Most likely in-house at Vox Media

Related links
N/A

Images (opinion after)

New Logo for SB Nation Logo. New Logo for SB Nation Square version.

Opinion
The old logo was relatively good. It had a recognizable typographic style and it stroke an interesting balance of looking like both a newspaper and sports-related logo. The new logo is less newspaper and more sports, which is not bad, since the site is not a newspaper, obvs., but maybe now it just looks like a generic sports brand that could be a gym, an apparel line, an energy drink, or the latest Nike Graphic Identity Group logo. Nonetheless, the result is a handsome, solid, wordmark, except for the “NA” pair, which was very nicely solved in the past logo but, here, the counter space calls for more attention than it should. The site and new style of social media posts do make it all work nicely together.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/lDwyzqvtVs4/new_logo_for_sb_nation.php http://www.underconsideration.com/brandnew/archives/new_logo_for_sb_nation.php Tue, 16 May 2017 07:36:14 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_sb_nation.php
Categories: News

Reviewed: New Logo and Identity for MVV by KMS TEAM

Brand new - Tue, 05/16/2017 - 12:45
Established in 1998, MVV Energie is one of Germany's leading energy organizations, operating as a group of regional and municipal companies that cover all stages of the energy industry value chain, from energy generation to sales to energy-related services, with more than 6,000 employees. Additionally, “Infinite Loop” New Logo and Identity for MVV by KMS TEAM

Established in 1998, MVV Energie is one of Germany's leading energy organizations, operating as a group of regional and municipal companies that cover all stages of the energy industry value chain, from energy generation to sales to energy-related services, with more than 6,000 employees. Additionally, the company is one of Germany's leading operators of energy from waste and biomass plants. Last month, MVV introduced a new identity designed by Munich, Germany-based KMS TEAM.

The main idea behind the brand is also the new brand promise: »We inspire with energy«. It conveys MVV's self-image of being able to connect expertise and ingenuity, and push existing boundaries - for the market as well as the employees. KMS TEAM systematically developed all design elements on this basis. The »energy loop« is an analogue and digital brand element that resonates through the entire brand identity. It also serves as the basis for the corporate logo and as the dynamic signature for the company. The primary company color red is combined with a blue to purple shade to charge it even further.KMS Team project page New Logo and Identity for MVV by KMS TEAM Logo. Your browser does not support the video tag. Logo animation.

The old logo was kind of charming with an icon that, were it not a corporate logo, would have been a lovely Mid-century Modern ornament. The pairing, though, with the black typography, one part super wide and the other part condensed, was far from charming and the whole thing had a really dated look. The new logo drops the "Energie" and nearly all readability as well. Unless you know that the company is called MVV, there is no easy way to decipher what the rollercoaster-y loop says. But we will assume the company has enough resources to establish -- both at the consumer and corporate levels -- that this logo is theirs, in which case it's kind of hard to forget whose it is. It's definitely memorable -- not in a way that you can then redraw it on demand but in a way that is easy to recognize -- and stands out. I mostly like it, in part for its daringness, but I wish the execution of the gradients and shading were more interesting. One of the best examples of this kind of loopy approach done right is Moving Brand's eir identity, that has a finesse this one lacks. The logo works better on red but, again, like eir, I wish the loops that went behind had a shadow cast on them, not a highlight.

New Logo and Identity for MVV by KMS TEAM Brochure covers. New Logo and Identity for MVV by KMS TEAM Posters New Logo and Identity for MVV by KMS TEAM New Logo and Identity for MVV by KMS TEAM Outdoor ads. New Logo and Identity for MVV by KMS TEAM New Logo and Identity for MVV by KMS TEAM Other kind of ads. New Logo and Identity for MVV by KMS TEAM Livery. Introduction video.

The applications are bold and first-glance-attractive with all the red, big typography -- Lineto's Circular, natch -- and zooming loops but, like the logo, the execution is one round short of being more awesome. I'm also blanking out on other identities to point to that use this kind of looping visual language but there are a couple out there, so there is a lack of surprise. In motion, I can't decide if the zooming loops look better or cheaper... I think some higher-end motion graphics work could have taken this to the next level. Overall, though, this is a relatively exciting approach for an energy company and it's a bold statement for it, so maybe the next cycle of this identity's life will build on its potential.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7kYsGt0Ib-I/new_logo_and_identity_for_mvv_by_kms_team.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mvv_by_kms_team.php Tue, 16 May 2017 04:48:36 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mvv_by_kms_team.php
Categories: News

Spotted: New Logo and Identity for Empow by Oi!

Brand new - Mon, 05/15/2017 - 20:35
New Logo and Identity for Empow by Oi! Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eaWo75toV9E/new_logo_and_identity_for_empow_by_oi.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_empow_by_oi.php Mon, 15 May 2017 12:42:15 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_empow_by_oi.php
Categories: News

Spotted: New Logo for Electric Daisy Carnival

Brand new - Mon, 05/15/2017 - 20:35
New Logo for Electric Daisy Carnival Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6mxMVlH6dXw/new_logo_for_electric_daisy_carnival.php http://www.underconsideration.com/brandnew/archives/new_logo_for_electric_daisy_carnival.php Mon, 15 May 2017 12:39:07 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_electric_daisy_carnival.php
Categories: News

Spotted: New Logo (and Name?) for The Shopping Channel/Today's Shopping Choice

Brand new - Mon, 05/15/2017 - 20:35
New Logo (and Name?) for The Shopping Channel/Today's Shopping Choice Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_hqKkT1c4lA/new_logo_and_name_for_the_shopping_channel.php http://www.underconsideration.com/brandnew/archives/new_logo_and_name_for_the_shopping_channel.php Mon, 15 May 2017 12:31:58 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_name_for_the_shopping_channel.php
Categories: News

Linked: Chinese Brands Day

Brand new - Mon, 05/15/2017 - 16:15
May 10 marked the first ever Chinese Brands Day as proclaimed by its government. The idea is to take away from the stigma of knock-off brands and celebrate the actual brands that make a difference locally and internationally. The link goes to a slideshow of Chinese Brands Day Visit Link May 10 marked the first ever Chinese Brands Day as proclaimed by its government. The idea is to take away from the stigma of knock-off brands and celebrate the actual brands that make a difference locally and internationally. The link goes to a slideshow of Chinese brands and this AdAge post explains a little more. http://feedproxy.google.com/~r/ucllc/brandnew/~3/z9I2SLNYD7A/chinese_brands_day.php http://www.underconsideration.com/brandnew/archives/chinese_brands_day.php Mon, 15 May 2017 07:36:03 -0600 http://www.underconsideration.com/brandnew/archives/chinese_brands_day.php
Categories: News

Noted: New Logo and Identity for International Floorball Federation by Dynamo

Brand new - Mon, 05/15/2017 - 16:15
(Est. 1986) "International Floorball Federation (IFF) is the head organisation of world Floorball (innebandy, salibandy, unihockey). IFF is the head organisation of world floorball. Floorball is a fast growing sport played indoors with a plastic ball and sticks. In each team there are five field “Hole in the Ball” New Logo and Identity for International Floorball Federation by Dynamo

(Est. 1986) "International Floorball Federation (IFF) is the head organisation of world Floorball (innebandy, salibandy, unihockey). IFF is the head organisation of world floorball. Floorball is a fast growing sport played indoors with a plastic ball and sticks. In each team there are five field players and a goalkeeper. The goalkeeper has no stick. The International Floorball Federation, IFF, was founded by Sweden, Finland and Switzerland 1986. IFF is recognized by the IOC and has over 60 Member Associations (as of June 2016)."

Design by
Dynamo (Czech Republic, Prague)

Related links
IFF press release
Dynamo project page

Relevant quote
We have designed the IFF logo as a radical facelift to the previous one. We knew we had to strip it down to the basics while underscoring the obvious dynamics of the game of floorball. We achieved this with the lean and slightly skewed typography placed off the center of the ball (the Earth). The dominant color is the signature turqouise that is used for floorball surfaces. Combined with dark blue it commands a nice contrast and fresh sporting look.

Images (opinion after)

Logo evolution. New Logo and Identity for International Floorball Federation by Dynamo Logo. New Logo and Identity for International Floorball Federation by Dynamo Logo with wordmark. New Logo and Identity for International Floorball Federation by Dynamo Various materials. New Logo and Identity for International Floorball Federation by Dynamo Arena signs. New Logo and Identity for International Floorball Federation by Dynamo Referee t-shirt. New Logo and Identity for International Floorball Federation by Dynamo World Championships logo. New Logo and Identity for International Floorball Federation by Dynamo World Championships ad. New Logo and Identity for International Floorball Federation by Dynamo World Championships arena sign.

Opinion
If the old logo had been more literal, with its shaded globe map for “international” and ball and stick, it would have had its own ISBN number. Not only did it lack imagination, it was executed terribly. The new logo is a simple abstraction of the sport’s ball with the acronym somewhat cleverly integrated into its holes. The main semantic issue, by visually being iFF, is that reads like the iPhone of sports organizations, but it makes for a nice acronym. The long wordmark is long and they’ve done the best job possible with it, trying to make it take the least amount of space possible and pair decently with the acronym. The render applications are straight and simple, nothing too exciting but decent enough. The World Championships stuff is a nice extension of the brand. Overall, this now looks like a legit, IOC-beloning organization instead of a local neighborhood kids’ league.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/yTArzrGhyCw/new_logo_and_identity_for_international_floorball_federation_by_dynamo.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_international_floorball_federation_by_dynamo.php Mon, 15 May 2017 07:30:01 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_international_floorball_federation_by_dynamo.php
Categories: News

Reviewed: New Logo and Identity for IBM Watson done In-house (with others)

Brand new - Mon, 05/15/2017 - 13:00
Developed between 2005 and 2011 -- originally with the main purpose of building a computer that could compete against humans in Jeopardy! -- IBM Watson is an artificial intelligence system that, after successfully defeating the show's 74-time-winner Ken Jennings, represents "a pioneering collection of 'cognitive' “Not So Elementary, my Dear” New Logo and Identity for IBM Watson done In-house (with others)

Developed between 2005 and 2011 -- originally with the main purpose of building a computer that could compete against humans in Jeopardy! -- IBM Watson is an artificial intelligence system that, after successfully defeating the show's 74-time-winner Ken Jennings, represents "a pioneering collection of 'cognitive' computing capabilities that can understand, reason, learn and interact." Watson "asks questions, discerns patterns, draws connections, discovers and delivers insights" and is now applied to everything from accelerating cancer research and treatment to personalizing teaching based on individual student needs, and is available as an API, allowing others to build on it. Recently, IBM has redesigned Watson's identity in-house led by ex-Wolff Olins Todd Simmons, now VP, IBM Brand Experience & Design, in collaboration with Athletics, Atlason, Universal Everything, ManvsMachine, and Ogilvy.

New Logo and Identity for IBM Watson done In-house (with others) Logo. Your browser does not support the video tag. Logo on black and animated. New Logo and Identity for IBM Watson done In-house (with others) Your browser does not support the video tag. Color variations.

The old logo came from the visual language of IBM's "Smarter Planet" icons, designed by Office around 2009 - 10, that had the recurring visual structure of exclamation marks around circular compositions. As an abstract representation of AI -- neural-looking, connected things -- it was fine and I'm sure no one would have complained if they had kept using it for many more years. The new logo maintains the same structure and similar concept but is executed beautifully, capturing its three-dimensionality in great way through the use of gradients that fade into the back of the sphere. It now feels like the, metaphorically speaking, living system that is Watson. The color palette is quite great, avoiding the typical bright, in-your-face palettes we've been seeing these past few years. The animations seal the deal in terms of establishing the structure and presence of the icon.

New Logo and Identity for IBM Watson done In-house (with others) Guidelines. New Logo and Identity for IBM Watson done In-house (with others) Icon set. Your browser does not support the video tag. Online banners. New Logo and Identity for IBM Watson done In-house (with others) Sample ad details. Your browser does not support the video tag. Animated ad. New Logo and Identity for IBM Watson done In-house (with others) Online presence. New Logo and Identity for IBM Watson done In-house (with others) App. New Logo and Identity for IBM Watson done In-house (with others) World of Watson event materials. New Logo and Identity for IBM Watson done In-house (with others) Physical space renders.

Some of the applications are still somewhat loose, in development, or in some form of rendering -- the website is solid and a crisp representation of the identity -- but even from looking at the sample guideline pages you can tell this is very well thought-out and has an attractive, contemporary, techie-but-not-too-techie aesthetic that faithfully represents the renewed design sense of IBM. Overall, this is a great identity for a product that's really difficult to market and present in a way that makes it feel like the technological advancement that it is while not making it feel like the tool that will kill you in your sleep when the digital overlords and Internet of Things things take over us.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NvSAPR3KKUs/new_logo_and_identity_for_ibm_watson_done_in-house_with_others.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ibm_watson_done_in-house_with_others.php Mon, 15 May 2017 05:10:20 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ibm_watson_done_in-house_with_others.php
Categories: News

Spotted: New Logo for Haven Inc. by Work & Co.

Brand new - Sun, 05/14/2017 - 14:25
New Logo for Haven Inc. by Work & Co. Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/IIybBpggNp4/new_logo_for_haven_inc.php http://www.underconsideration.com/brandnew/archives/new_logo_for_haven_inc.php Wed, 10 May 2017 09:37:21 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_haven_inc.php
Categories: News

Linked: Mexico's New Airport Logo Contest

Brand new - Fri, 05/12/2017 - 15:50
By now we all know that you get what you pay (and ask) for with a contest but it still never fails to inspire awe how shitty the process is. For a new airport being built in Mexico City, the government and airport authority are Mexico's New Airport Logo Contest Visit Link By now we all know that you get what you pay (and ask) for with a contest but it still never fails to inspire awe how shitty the process is. For a new airport being built in Mexico City, the government and airport authority are holding a contest -- US$4,000 to the winner, rights granted on all submissions -- to design its new logo. The results -- 1,044 of them to be exact -- are appallingly bad. http://feedproxy.google.com/~r/ucllc/brandnew/~3/els-j_nf6Ek/mexicos_new_airport_logo_contest.php http://www.underconsideration.com/brandnew/archives/mexicos_new_airport_logo_contest.php Fri, 12 May 2017 08:00:25 -0600 http://www.underconsideration.com/brandnew/archives/mexicos_new_airport_logo_contest.php
Categories: News

Noted: New Logos and Identity for Hilton and Hilton Honors

Brand new - Fri, 05/12/2017 - 15:50
"Hilton is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world's most hospitable company by delivering exceptional “Framed and Scripted” New Logos and Identity for Hilton and Hilton Honors

"Hilton is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world's most hospitable company by delivering exceptional experiences - every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with cash, an exclusive member discount that can't be found anywhere else and free standard Wi-Fi."

Design by
N/A

Related links
Hilton press release
2009 Brand New post

Relevant quote
Hilton Honors members will notice an update to the program's name and logo, shifting from HHonors (with two H's) to Honors. This rebranding is reflective of the continual evolution of Honors.

As part of the rebranding, Hilton has revealed a new corporate identity and logo. From today forward, the company will no longer use "Worldwide" in its name and be known simply as "Hilton."

Images (opinion after)

New Logos and Identity for Hilton and Hilton Honors Name change announcement. New Logos and Identity for Hilton and Hilton Honors Hilton Worldwide logo. New Logos and Identity for Hilton and Hilton Honors Hilton HHonors logo, before and after. New Logos and Identity for Hilton and Hilton Honors Hilton Honors logo. New Logos and Identity for Hilton and Hilton Honors New Logos and Identity for Hilton and Hilton Honors A couple of Facebook images. New Logos and Identity for Hilton and Hilton Honors Hilton Honors benefits sheet. New Logos and Identity for Hilton and Hilton Honors Corporate website. New Logos and Identity for Hilton and Hilton Honors Hilton hotels website; included to show the further use of script fonts.

Opinion
The old stylized “H” icon would have been okay if they hadn’t done the cheap beveling; it had an interesting elegance in form but the finishing was wrong and the lock-ups for both Worldwide and HHHHHHHonors were poorly resolved. The new logo adopts the wordmark from the Hilton Hotels & Resorts brand, which, aside from being eponymous, is the most recognizable brand among their properties. The result is a simple, elegant, and confident wordmark that works great as a corporate, parent brand while extending nicely into the Hilton Honors (now with only one “H”) logo. The bad news is that they have pretty much ruined the niceties of the logo with the introduction of a new typographic style that pairs a kind of Gotham knock-off, Loew, with a corny script, Simple Joys. Everything, from the type choices to their size relationships in use to the colors, feels cheap and like they take away value from the overall Hilton brand. It’s understandable that they don’t want to be extra luxurious and appear out of the budget from some travelers but this whole vibe is a little too Howard Johnson’s-esque… ironically, Howard Johnson’s website feels more upscale.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/XBA77ZXFAMI/new_logos_and_identity_for_hilton_and_hilton_honors.php http://www.underconsideration.com/brandnew/archives/new_logos_and_identity_for_hilton_and_hilton_honors.php Fri, 12 May 2017 07:19:11 -0600 http://www.underconsideration.com/brandnew/archives/new_logos_and_identity_for_hilton_and_hilton_honors.php
Categories: News

Reviewed: Friday Likes 205: From Pentagram, Peck & Company, and Bienal Comunicación

Brand new - Fri, 05/12/2017 - 12:35
A great set of striking, mostly black-and-white identities this week, with work from New York, Nashville, and Mérida. “From Pentagram, Peck & Company, and Bienal Comunicación” Friday Likes 205

A great set of striking, mostly black-and-white identities this week, with work from New York, Nashville, and Mérida.

Quad Cinema by Pentagram Quad Cinema by Pentagram

Quad Cinema is the first multiplex to ever open in Manhattan, back in 1972, and after a two-year renovation from 2015 to 2017, it has reopened with stunning interiors and new identity and environmental graphics designed by New York, NY-based Pentagram partner Paula Scher. For comparison, this is what it used to look like! The new logo plays off of the name -- quad / four -- with a tight set of custom square letters that go edge to edge to edge to edge. In 3D application, the logo is extruded in aluminum for a glorious marquee that extends from the facade to the lobby with the logo, literally, lit at both ends. The minimal interiors are, again and literally, lit by the logo, highlighting the material and color choices throughout, especially in the four auditoriums that have each been assigned one of the letters in the name and feature a custom light fixture in the shape of the letter. It's like the baby of Dr. Strangelove's war room and Edna Mode's house. See full project

Tavola by Peck & Company Tavola by Peck & Company

Tavola ("table" in Italian) is the Nashville, TN-based wine consulting business of Robin Riddell Jones, who knows a thing or forty about wine, helping restaurants develop their wine offerings, offering a monthly wine club, and classes open to the public. Designed by local firm Peck & Company, the identity celebrates the metaphorical messiness of life through stark splatters of paint across the materials that are offset by an elegant, custom wordmark. There is also a playful wine glass icon, drawn in a funky perspective, that adds a fun, youthful touch to the business. I really like how gold foil has been used to make the stock boxes more special with the bonus black tag. Overall, this has a great, upscale but inclusive aesthetic. See full project

Arquitectura ERRE by Bienal Comunicación Arquitectura ERRE by Bienal Comunicación

Arquitectura ERRE is an architecture firm in Mexico City with a groovy modernist aesthetic in their residential, commercial, and office designs. The name, ERRE, is the phonetic sound of the letter "R" in Spanish, which explains the emphasis of those letters in the logo, designed by Mérida, Mexico-based Bienal Comunicación. It's such a simple graphic maneuver, and as typeset in a minimal, structural sans serif, I found it quite smart and attractive. It's lovely how nicely the two "R"s yin-yang with each other. The applications are a little on the dry side and there is a secondary device that are, perhaps, a set of abstract "R"s that then add up to make a pattern (best to see this in the videos at the link) that at times feels a little gratuitous but also lends itself to great details like the string around the folder. Time to roll those "R"s folks.See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/koyjaiKEcj4/friday_likes_205.php http://www.underconsideration.com/brandnew/archives/friday_likes_205.php Fri, 12 May 2017 05:17:29 -0600 http://www.underconsideration.com/brandnew/archives/friday_likes_205.php
Categories: News

Spotted: New Logo for XYZ Type by Topos Graphics

Brand new - Fri, 05/12/2017 - 02:50
New Logo for XYZ Type by Topos Graphics Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Fi1lXG9Af4E/new_logo_for_xyz_type_by_topos_graphics.php http://www.underconsideration.com/brandnew/archives/new_logo_for_xyz_type_by_topos_graphics.php Thu, 11 May 2017 18:48:50 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_xyz_type_by_topos_graphics.php
Categories: News

Spotted: New Logo for USAFacts

Brand new - Thu, 05/11/2017 - 21:25
New Logo for USAFacts Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/bCcSnmBwS6M/new_logo_for_usafacts.php http://www.underconsideration.com/brandnew/archives/new_logo_for_usafacts.php Thu, 11 May 2017 14:10:05 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_usafacts.php
Categories: News

Spotted: New Logo for Gig Car Share

Brand new - Thu, 05/11/2017 - 21:25
New Logo for Gig Car Share Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-IHS_5g2_OE/new_logo_for_gig_car_share.php http://www.underconsideration.com/brandnew/archives/new_logo_for_gig_car_share.php Thu, 11 May 2017 14:03:16 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_gig_car_share.php
Categories: News

Linked: Dubai Font

Brand new - Thu, 05/11/2017 - 16:00
Microsoft, working with Monotype, and The Executive Council of Dubai have developed type family specifically for the city, in Latin and Arabic script. While its main purpose is to be embraced by the city's organizations you can download and use it yourself for anything you Dubai Font Visit Link Microsoft, working with Monotype, and The Executive Council of Dubai have developed type family specifically for the city, in Latin and Arabic script. While its main purpose is to be embraced by the city's organizations you can download and use it yourself for anything you want. http://feedproxy.google.com/~r/ucllc/brandnew/~3/VN316zBPcsk/dubai_font.php http://www.underconsideration.com/brandnew/archives/dubai_font.php Thu, 11 May 2017 07:48:12 -0600 http://www.underconsideration.com/brandnew/archives/dubai_font.php
Categories: News

Noted: New Logo for Portland Trail Blazers

Brand new - Thu, 05/11/2017 - 14:55
(Est. 1970) "The Portland Trail Blazers, commonly known as the Blazers, are an American professional basketball team based in Portland, Oregon. The Trail Blazers compete in the National Basketball Association (NBA) as a member club of the league's Western Conference Northwest Division. The team played “Pinwheel of Fortune” New Logo for Portland Trail Blazers

(Est. 1970) "The Portland Trail Blazers, commonly known as the Blazers, are an American professional basketball team based in Portland, Oregon. The Trail Blazers compete in the National Basketball Association (NBA) as a member club of the league's Western Conference Northwest Division. The team played its home games in the Memorial Coliseum before moving to Moda Center in 1995 (called the Rose Garden until 2013). The franchise entered the league as an expansion team in 1970, and has enjoyed a strong following: from 1977 through 1995, the team sold out 814 consecutive home games, the longest such streak in American major professional sports at the time, and only since surpassed by the Boston Red Sox. The team has advanced to the NBA Finals three times, winning the NBA championship once in 1977. Their other NBA Finals appearances were in 1990 and 1992. The team has qualified for the playoffs in 33 seasons of their 47-season existence, including a streak of 21 straight appearances from 1983 through 2003, the second longest streak in NBA history."

Design by
N/A

Related links
Trail Blazers logo page

Relevant quote
Each of the lines follow the same trail to the center of the pinwheel and are now connected as an added symbol of teamwork. The updated pinwheel is reminiscent of our original 70s logo that was constructed with evenly spaced lines and congruent edges. The angle of the lines are now at exactly 45 degrees representing the 45th Parallel North that leads on a path to the Northwest region, our community and our hometown. We are introducing an updated font that is a modernized interpretation built from our rich history and reflecting the styles of the Northwest.

Images (opinion after)

New Logo for Portland Trail Blazers Logo evolution: 1970s, 1990s, and 2004. New Logo for Portland Trail Blazers Logo evolution, animated version. New Logo for Portland Trail Blazers Pinwheel, before and after. New Logo for Portland Trail Blazers Logo. New Logo for Portland Trail Blazers Brand elements.

Opinion
I got into basketball in the 1990s so that middle logo in the evolution chart is what has stayed all these years in my mind about the Blazers, who were a super exciting team — Clyde the Glide! Their logo, since the beginning, was designed as a pinwheel that represented the five players of each team coming together at center court. It’s kind of amazing that a relatively “abstract” logo has remained in play for 47 years and that the team hasn’t been renamed to an animal with a mascot for a logo. The previous logo had indeed suffered some traditional sports weathering in trying to become more dynamic and sporty but the pinwheel remained at the core, keeping the typography as a secondary element. With this newest version, the pinwheel has been cleaned up nicely and it feels a lot tighter and keeping the lines the same thickness, instead of tapering, makes it feel more classic. Unfortunately, the “PORTLAND” wordmark has been enlarged dramatically, which is a problem because it’s quite terrible; with its two spikes, one poking out of the “P” and the other awkwardly on one side of the “T”. It’s very imbalanced and unattractive. The more important part of the name, “Trail Blazers”, has been turned into a tertiary element and given yet a different typographic treatment. As a bonus I also heavily dislike the “rip city” wordmark.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/I-gzAQceSF8/new_logo_for_portland_trail_blazers.php http://www.underconsideration.com/brandnew/archives/new_logo_for_portland_trail_blazers.php Thu, 11 May 2017 07:20:48 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_portland_trail_blazers.php
Categories: News

Reviewed: New Logo and Identity for Oregon State University by Pentagram

Brand new - Thu, 05/11/2017 - 12:45
Established in 1868, Oregon State University (OSU) is an international public research university with more than 31,000 students spread across its main campus in Corvallis, OR, as well as in satellite locations in Bend, Newport, and Portland. It is one of two universities in the “Beaver Fever” New Logo and Identity for Oregon State University by Pentagram

Established in 1868, Oregon State University (OSU) is an international public research university with more than 31,000 students spread across its main campus in Corvallis, OR, as well as in satellite locations in Bend, Newport, and Portland. It is one of two universities in the U.S. to have Sea-grant, Space-grant, and Sun-grant designations (meaning they specialize in that research and benefit from grants from specialized institutions). The university also benefits from Oregon's kick-ass natural beauty and surroundings. Last month, OSU introduced a new logo and identity designed by Austin, TX-based Pentagram partner DJ Stout (and team).

New Logo and Identity for Oregon State University by Pentagram Oregon's state flag, front and back (one of the few state flags with two official sides). When OSU first started, they adopted the flag's crest as their own logo. The state flag and the fact that OSU had co-opted Oregon's official identity featured on one side of the flag, and had taken the beaver featured on the other side, as its school mascot lead the Pentagram team down the road of exploring a simpler rendition of the crest for the university's identity. A new heraldic shield that could hold up in today's demanding, small-usage situations-like online and mobile phone applications.

The resulting academic crest, created in the spirit of the longstanding tradition of using heraldry as identity for institutions of higher learning, references the complex, dated-looking state crest but simplifies its symbolism to represent Oregon State's four major grants: Land, Sea, Sun and Space. A lone Douglas fir, the state tree and an Oregon icon featured on the state's license plates, towers up through the center of the new shield. The tree, a traditional metaphor for knowledge, represents Oregon State's specialization in the area of forestry. A large book, another traditional symbol for knowledge, straddles the tree and represents the university's commitment to academic excellence. On the right side of the composition, three stars representing Oregon State's space grant and its three main campuses, rise in the sky above three peaks representing the Three Sisters mountains located near Bend where the university's sister institution, Oregon State Cascades, is based. The date of the university's founding, 1896, is emblazoned across the face of the mountain range.Pentagram project page New Logo and Identity for Oregon State University by Pentagram Crest explanation. New Logo and Identity for Oregon State University by Pentagram Crest. New Logo and Identity for Oregon State University by Pentagram Logo.

The old logo was fine, getting the job done with no-fuzz typography and placing all of its emphasis on the acronym, OSU, which would seem like a good idea except that there is a much more famous OSU: Ohio State University. Nearing its 150th anniversary, the university went back to its roots, when it had adopted the state's seal and flag as its own logo, but is now doing it in its own way.

I have to admit that I was going to be mostly negative about this new logo. It was going to be my last post before the break last week-and-a-half and in that time my opinion has changed significantly. I still have some major execution-related grievances but my original reaction of what-the-hell-is-this-? has weaned. Reading the story about how OSU had previously used the state's crest and then seeing this new interpretation has made me warm up to it as it assembles a couple of established traits -- mainly the crest's funky heart-shaped silhouette and the beaver -- plus a cadre of new ones that represent all kinds of local and university-related references. It's a little confusing, like most crests/seals are, and it's so rare to see a university change into a crest instead of away from one, but there is something unique and charming about it.

My main complaint is the execution... maybe the idea was to make it clunky like a seal designed in the 1800s but it's 2017 and Adobe Illustrator has come a long way. The elements of the crest all feel different and unrelated... with the beaver standing out the most, with its thick and thin lines, in contrast to the more blunt drawings below it. The line thicknesses seem to all be different (even if perhaps most of them are the same) and looks like a hodgepodge of stock vector files.

Still... it looks good smallish and kinda cool in t-shirts and totes (as you will see below).

Oh, and the wordmark... Klim Type Foundry's Newzald... although it feels visually detached from the style of the crest it's somewhat of a good pairing. And it's a lovely serif. Perhaps it could use a tiny bit of wider letter-spacing as it starts to get muddled in the sub-brands.

New Logo and Identity for Oregon State University by Pentagram Sub-brands. New Logo and Identity for Oregon State University by Pentagram Institutional and athletics logos.

One of the main goals was for the institutional beaver to co-exist with the athletics beaver. I don't know that I would consider them related more than "I get it, OSU's animal is a beaver and there is a bookish one for studying and an aggressive one for sports". There is no real synergy but I don't think there has to be one, as most U.S. universities' athletics logos are completely different from their institutional counterparts.

New Logo and Identity for Oregon State University by Pentagram Pins. New Logo and Identity for Oregon State University by Pentagram Signage. New Logo and Identity for Oregon State University by Pentagram Livery. New Logo and Identity for Oregon State University by Pentagram T-shirt and tote.

Not much in application... just the crest and wordmark in different sizes on different things. The crest does benefit from being isolated from the wordmark and having its own space. The livery, for example, is oddly convincing... like a modern-day horse and buggy. Overall, I appreciate the conceptual approach but wish the execution were more finessed... while also acknowledging that going with a newly-designed crest is an interesting point of differentiation for the university.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8kvmQUlVZ9w/new_logo_and_identity_for_oregon_state_university_by_pentagram.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_oregon_state_university_by_pentagram.php Thu, 11 May 2017 04:47:24 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_oregon_state_university_by_pentagram.php
Categories: News

Spotted: New Logo for Haven Inc.

Brand new - Wed, 05/10/2017 - 17:15
New Logo for Haven Inc. Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/IIybBpggNp4/new_logo_for_haven_inc.php http://www.underconsideration.com/brandnew/archives/new_logo_for_haven_inc.php Wed, 10 May 2017 09:37:21 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_haven_inc.php
Categories: News

Spotted: New Logo for Tapout

Brand new - Wed, 05/10/2017 - 17:15
New Logo for Tapout Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FOOL3wMs9EI/new_logo_for_tapout.php http://www.underconsideration.com/brandnew/archives/new_logo_for_tapout.php Wed, 10 May 2017 09:27:19 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_tapout.php
Categories: News

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