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Spotted: New Name, Logo, and Identity for Doctor Doctor by Interbrand

Brand new - Wed, 05/10/2017 - 17:15
New Name, Logo, and Identity for Doctor Doctor by Interbrand Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/MwyyguPDWjE/new_name_logo_and_identity_for_doctor_doctor_by_interbrand.php http://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_doctor_doctor_by_interbrand.php Wed, 10 May 2017 09:23:33 -0600 http://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_doctor_doctor_by_interbrand.php
Categories: News

Linked: A Sony for the Ages

Brand new - Wed, 05/10/2017 - 16:10
Michael Lund Pedersen, a 26-year-old digital designer and aspiring experience economist, has put together a strategic analysis of the Sony brand. No design solutions offered but an interesting document to browse through in case, like me, you haven't thought of Sony in a while. A Sony for the Ages Visit Link Michael Lund Pedersen, a 26-year-old digital designer and aspiring experience economist, has put together a strategic analysis of the Sony brand. No design solutions offered but an interesting document to browse through in case, like me, you haven't thought of Sony in a while. http://feedproxy.google.com/~r/ucllc/brandnew/~3/_Yy9C_qSghA/a_sony_for_the_ages.php http://www.underconsideration.com/brandnew/archives/a_sony_for_the_ages.php Wed, 10 May 2017 08:21:39 -0600 http://www.underconsideration.com/brandnew/archives/a_sony_for_the_ages.php
Categories: News

Noted: New Logo for Mental Floss

Brand new - Wed, 05/10/2017 - 16:10
(Est. 2001) "mental_floss is the international media brand that gives smart, curious knowledge junkies their fix with upbeat, witty explorations of everything from science to pop culture to tech to history. Our team of more than 40 journalists in the U.S. and U.K. specialize in “Mind the Gap” New Logo for Mental Floss

(Est. 2001) "mental_floss is the international media brand that gives smart, curious knowledge junkies their fix with upbeat, witty explorations of everything from science to pop culture to tech to history. Our team of more than 40 journalists in the U.S. and U.K. specialize in finding the most fascinating elements of everything our readers want to learn more about, and we illuminate the hidden sides of topics in the news you thought you already knew all about. On top of the 20 million monthly unique visitors to mentalfloss.com, our millions of monthly views with 1.3 million subscribers on our YouTube channel, and 1.7 million Facebook fans, we're reaching brainy Millennial influencers with mental_floss magazine, original television programming, and original products like games, t-shirts, and teaching tools. mental_floss is a 3-time Webby Award winner and a 2-time National Magazine Awards finalist." (Note: The November/December 2016 issue was the last print edition of the magazine, which became only-web publication.)

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Mental Floss Logo. New Logo for Mental Floss Monogram. New Logo for Mental Floss Facebook header.

Opinion
The old logo was not good. Perhaps recognizable for its underscore and mint coloration that made it look like an actual floss brand but it was not good. The new logo isn’t good either. It may appear to be better but it’s not. It’s a mess of approaches, proportions, and weights that has yielded an imbalanced, clunky wordmark. The “M” is super heavy and looks bolder than any of the other letters. The “T” and “S”s are too condensed and the “A” too extended in contrast to the other letters. Applying a stencil cut to only the initials and in such a thin gesture is almost useless; it’s like they couldn’t commit to the idea in full. The one, sort of good thing about this is the “MF” monogram where the stencils pay off and create a unit — for an example of doing this right, though, Thonik’s work for Holland Festival is how it’s done, son. Overall, this is a disappointment in that most web publications have matured nicely over the years, outgrowing their initial first-dot-com-bubble naive logos but not this one.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/xrervcHnSd8/new_logo_for_mental_floss.php http://www.underconsideration.com/brandnew/archives/new_logo_for_mental_floss.php Wed, 10 May 2017 07:52:56 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_mental_floss.php
Categories: News

Reviewed: New Logo, Identity, and Livery for Hawaiian Airlines by Lippincott

Brand new - Wed, 05/10/2017 - 14:00
Established in 1929, Hawaiian Airlines is the main airline flying to, from, and within Hawaii with 250 daily flights nationally, internationally, and locally. According to the U.S. Department of Transportation, the airline has had the best on-time performance of all U.S. carriers for the past “Land of the Rising Flower” New Logo, Identity, and Livery for Hawaiian Airlines by Lippincott

Established in 1929, Hawaiian Airlines is the main airline flying to, from, and within Hawaii with 250 daily flights nationally, internationally, and locally. According to the U.S. Department of Transportation, the airline has had the best on-time performance of all U.S. carriers for the past 13 years. This month -- on Lei Day, no less -- Hawaiian Airlines introduced a new logo and livery designed by New York, NY-based Lippincott.

Working closely with cultural experts and a committee of Hawaiian's front-line employees, Lippincott set out to create a modern identity that preserved the integrity of the brand and stayed true to cherished traditions. Our approach depended on the guidance and buy-in of a particular constituency: long-standing employees who were heavily invested in the Hawaiian Airlines brand. After all, Hawaiian Airlines' people are the cultural ambassadors who make the company unique; their connection with guests differentiate the airline in a highly competitive market.Lippincott project page New Logo, Identity, and Livery for Hawaiian Airlines by Lippincott Logo evolution. This Instagram post with multiple photos explains some of the evolution.

An early interjection just to commend that bitchin' wordmark from 1973 to 1995.

We are unveiling a refreshed logo, livery and overall creative look that honors Pualani and the Hawaiian hospitality she represents. We aimed to retain the essence of our brand and move forward with a bolder, truer expression of our unique identity.

Pualani, with her welcoming smile and proud gaze, embodies our culture even more clearly. Known as the "flower of the sky," Pualani is now framed by the rising sun, watching over our guests and crew along their journey. To celebrate her regal status, we are featuring purple more prominently in our color palette, complemented by an updated graphical style that reflects our reputation as a premium, global brand.Hawaiian Airlines brand page New Logo, Identity, and Livery for Hawaiian Airlines by Lippincott Pualani icon, before and after. FYI: pua ("flower") + lani ("sky") = "heavenly flower; descendant of royalty" (source). New Logo, Identity, and Livery for Hawaiian Airlines by Lippincott Logo.

The airline has had the Pualani icon for 44 years which makes any evolution both easy and hard. Easy in that the discussion on whether it stays or goes is a non-starter, it just stays. Hard in that, what else do you do to it, if anything? I think they had nailed it back in 1990 with a minimal, abstract, almost Marimekko-ish version. The change in 2001 to integrate the profile of Pualani with the hibiscus flower is commendable in that it was a clever way to create a single unit of flower and woman. It was also nicely done, although adding facial features took away the charming abstraction it previously had.

The new icon does away with the background flower, which is the biggest and most drastic change. In its place is a rising sun, which is a fine metaphor but takes away the visual play between the two previous elements. The new composition is not bad at all but, by contrast, it did lose an element of interpretation from the viewer. The refinements to the facial features are all positive and highly improve on the drawing -- nitpicking, though, the ends of her hair are very sharp in contrast to the rest of the line style. One thing I really like about the new logo is how the hibiscus flower stands out in bright red.

The wordmark is a big improvement. The old coupling of "HAWAIIAN" and whatever the hell was that "AIRLINES" was awful, while the new pair works so much better together. The inner wisps of the new "A"s have a nice relationship with the hair in the icon and the overall weight and rhythm of "HAWAIIAN" is very well balanced.

New Logo, Identity, and Livery for Hawaiian Airlines by Lippincott Livery, before and after. In our livery, or exterior aircraft paint, you will see a bold, contemporary rendition of our rich cultural tradition. Pualani looks out over the aircraft from an even more prominent position on the tail. A maile lei--one we use for important occasions--wraps around the body of the aircraft to symbolize the warm welcome we extend to our guests, and the ways that our traditions bind us together as an 'ohana (family).Hawaiian Airlines brand page New Logo, Identity, and Livery for Hawaiian Airlines by Lippincott New Logo, Identity, and Livery for Hawaiian Airlines by Lippincott New livery.

Both old and new liveries are fine... nothing to get too excited or riled up about. The new Pualani looks good on the tail and the additional flowers provide a good segue between the full-color tail and the white fuselage. The watermark lei looks alright.

New Logo, Identity, and Livery for Hawaiian Airlines by Lippincott Ticketing area. New Logo, Identity, and Livery for Hawaiian Airlines by Lippincott On-board items. Introduction to new look.

Not much in terms of application and the few samples available are kind of dull and disparate with the introduction of a more classic serif that feels out of place. The gradient flowers feel old. While these are clearly renders and not final product, they feel a little rushed, specially in comparison with the logo that feels like it was very carefully considered. Overall, this isn't so much an improvement or dis-provement -- I know that's not a word -- as it is an alternate, parallel variation of what exists now... with much better typography in the logo, no doubt.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/mnUcygvdu6w/new_logo_identity_and_livery_for_hawaiian_airlines_by_lippincott.php http://www.underconsideration.com/brandnew/archives/new_logo_identity_and_livery_for_hawaiian_airlines_by_lippincott.php Wed, 10 May 2017 05:06:31 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_identity_and_livery_for_hawaiian_airlines_by_lippincott.php
Categories: News

Linked: Opening at Parisleaf

Brand new - Mon, 05/08/2017 - 23:05
Position: Senior Designer at Parisleaf in Gainesville, FL. Opening at Parisleaf Visit Link Position: Senior Designer at Parisleaf in Gainesville, FL. http://feedproxy.google.com/~r/ucllc/brandnew/~3/KOOtP7P9LGE/opening_at_parisleaf_1.php http://www.underconsideration.com/brandnew/archives/opening_at_parisleaf_1.php Mon, 08 May 2017 15:13:35 -0600 http://www.underconsideration.com/brandnew/archives/opening_at_parisleaf_1.php
Categories: News

Announced: Almost There

Brand new - Mon, 05/08/2017 - 23:05
If everything had gone according to plan, I would have had lightning-fast internet speeds since Sunday afternoon. Unfortunately, some technical issues with the installation have not made my original plan a reality. If all goes well, I should have internet again on Wednesday afternoon and “Internet Not Ready” Almost There

If everything had gone according to plan, I would have had lightning-fast internet speeds since Sunday afternoon. Unfortunately, some technical issues with the installation have not made my original plan a reality. If all goes well, I should have internet again on Wednesday afternoon and back to posting on Thursday. This post brought to you by free Wi-Fi at Kroger. Image above meant to convey the state of pause both you and I currently find ourselves in... not that I'm comparing myself to Forrest Gump or y'all to the running crowd but it seemed to fit my current mood. Thank you for your patience.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/s9CxfjbGTJY/almost_there.php http://www.underconsideration.com/brandnew/archives/almost_there.php Mon, 08 May 2017 14:49:36 -0600 http://www.underconsideration.com/brandnew/archives/almost_there.php
Categories: News

Announced: 2017 Brand New Conference: Speakers Announced

Brand new - Wed, 05/03/2017 - 14:25
Speakers, details, early-bird registration, and more are all now live for the 2017 Brand New Conference in Chicago, IL, on September 14 – 15. A few things: Early-bird pricing will only be available for two months, ending on June 30. Between speakers, sponsor-reserved tickets, and “Early-bird Prices now in Effect”  Speakers Announced

Speakers, details, early-bird registration, and more are all now live for the 2017 Brand New Conference in Chicago, IL, on September 14 – 15.

A few things:

Early-bird pricing will only be available for two months, ending on June 30. Between speakers, sponsor-reserved tickets, and pre-sale registrants there are already 470 seats taken -- this is nearly 200 more tickets sold at this point than the last two years and we are capping attendance at 1,000 so we encourage you to not leave your purchase until the last minute because we are cautiously, optimistically, expecting to sell out. An explanation of this year's distorted identity can be found here. Special thanks to Studio TBT for the help with the motion work.

Hope to see many of you there.

Many thanks to a wonderful set of sponsors: MailChimp, School of Visual Arts - MPS in Branding, Domtar, Hoefler & Co., Sappi, Degreed, Frere-Jones Type LLC, Studio on Fire, Monotype, Classic, Commercial Type, Type Supply, Shopify, Adobe, and Scout Books.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/RQFLAGLjb5A/2017_brand_new_conference_speakers_announced.php http://www.underconsideration.com/brandnew/archives/2017_brand_new_conference_speakers_announced.php Wed, 03 May 2017 06:24:41 -0600 http://www.underconsideration.com/brandnew/archives/2017_brand_new_conference_speakers_announced.php
Categories: News

Linked: Opening at Ptarmak

Brand new - Tue, 05/02/2017 - 01:50
Position: Senior Graphic Designer at Ptarmak in Portland, OR. Opening at Ptarmak Visit Link Position: Senior Graphic Designer at Ptarmak in Portland, OR. http://feedproxy.google.com/~r/ucllc/brandnew/~3/5iHN3dEtw0k/opening_at_ptarmak.php http://www.underconsideration.com/brandnew/archives/opening_at_ptarmak.php Mon, 01 May 2017 17:39:31 -0600 http://www.underconsideration.com/brandnew/archives/opening_at_ptarmak.php
Categories: News

Announced: We are Moving!

Brand new - Mon, 05/01/2017 - 14:00
Over the course of the Summer, UnderConsideration headquarters will relocate from Austin, TX, to Bloomington, IN. A few more thoughts about the change below, but first the main reason why I am sharing this: This Thursday, I get in a minivan with our two dogs, “No Posts this Week” We are Moving!

Over the course of the Summer, UnderConsideration headquarters will relocate from Austin, TX, to Bloomington, IN. A few more thoughts about the change below, but first the main reason why I am sharing this: This Thursday, I get in a minivan with our two dogs, my desktop computer, a printer, and hard drives with our life's work and drive to Indiana. Between now and then I have to finish packing and finalize the 2017 Brand New Conference website -- launching this Wednesday -- so there will be no new posts until May 8.

If you are curious about this move:

Brand New is powered by UnderConsideration, UnderConsideration is powered by two single human beings, those human beings being me and my wife (and business partner) Bryony. We have two daughters, two dogs, and we do everything we do from home. (Our daughters are finishing the school year here with Bryony, then taking our annual trip to Mexico, then we will all be officially moved to Indiana).

One of the keys to doing what we do, which is an unconventional and highly unlikely way of earning an income -- an income that is sufficient for a few extravagances like an HBO subscription (I know, living large!) -- for two adults, two kids, and two dogs, is to have a low cost of living. When we moved from New York, NY, to Austin, TX, in 2009, we achieved this because New York is ridiculous, we had a single kid (and no dogs), and the value of our Austin house compared to that of our New York semi-shithole was amazing. Over the next 8 years our life has expanded to include an extra kid and canines. Over these same 8 years, the cost of living in Austin has increased, our property taxes are off the roof, and the traffic has become pretty insane. Even the Austin airport, which was super chill is now nearing JFK levels at peak hours. In principle though we still love Austin; it's a fantastic city but it's not working for us anymore. We are in no way against Austin and it's a city like few others, as the year-over-year exponential population growth has demonstrated.

So, why Bloomington? Before we started thinking about a move, I had never heard of Bloomington. A friend of ours from New York, who grew up and now lives there again, recommended it. After some Googling: it is home to Indiana University, one of the top ten biggest and best-est universities in the U.S.; the population is 80,000+ (not counting the 40,000+ transient students); like Austin, it is a college town-slash-blue-bubble-in-a-red-state; it has tremendously good public schools; it is fucking beautiful. Oh, and the houses are twice the size and half the mortgage.

That last bit is super important for us; cutting our monthly costs will allow us to keep this unconventional trajectory and allow us to keep the focus on this blog, the other blogs, the conference, our kids, our dogs -- OUR FAMILY -- and other projects with less financial burden. There are a ton of other reasons why we are excited about Bloomington, but I'll spare you from many more details; follow us on Instagram to see what we are seeing in this new land if you are curious: @arminvit / @bryonygp.

We may lose some "street cred" for being in a tiny, middle-of-the-country town but we choose lifestyle and peace of mind over any external pressure to be in a cool hub. We would rather use the money we save to travel with our kids and have us all experience a little bit of everything than keep paying the high price cities like Austin now demand.

We are half-lucky, half-worked-our-asses-off to do what we do from anywhere in the country so as long as we have an internet connection we will continue doing what we are doing and Brand New will keep on keeping on, regardless of location.

So: No new posts until next week; Brand New Conference speaker announcement on Wednesday. Thanks for your continued readership and interest in Brand New!

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DrF1uS5SM-A/we_are_moving.php http://www.underconsideration.com/brandnew/archives/we_are_moving.php Mon, 01 May 2017 06:21:21 -0600 http://www.underconsideration.com/brandnew/archives/we_are_moving.php
Categories: News

Spotted: New Name and Logo for AWS Elemental

Brand new - Fri, 04/28/2017 - 17:55
New Name and Logo for AWS Elemental Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ByZUyirKioU/new_name_and_logo_for_aws_elemental.php http://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_aws_elemental.php Fri, 28 Apr 2017 09:52:48 -0600 http://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_aws_elemental.php
Categories: News

Spotted: New Logo for iMore

Brand new - Fri, 04/28/2017 - 17:55
New Logo for iMore Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/j14ImgzEkM4/new_logo_for_imore.php http://www.underconsideration.com/brandnew/archives/new_logo_for_imore.php Fri, 28 Apr 2017 09:48:31 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_imore.php
Categories: News

Linked: D&AD Branding Winners

Brand new - Fri, 04/28/2017 - 17:55
Check out the winners in the different branding categories of this year's D&AD Awards. D&AD Branding Winners Check out the winners in the different branding categories of this year's D&AD Awards. http://feedproxy.google.com/~r/ucllc/brandnew/~3/-YhyiaFc_Vo/dad_branding_winners.php http://www.underconsideration.com/brandnew/archives/dad_branding_winners.php Fri, 28 Apr 2017 09:42:59 -0600 http://www.underconsideration.com/brandnew/archives/dad_branding_winners.php
Categories: News

Noted: New Logo for Georgia Power and all Souther Company Subsidiaries

Brand new - Fri, 04/28/2017 - 17:55
(Est. 1902) "Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the company's promise to 2.5 million customers in all but four of Georgia's 159 counties. Committed to “Stealing its own Thunder” New Logo for Georgia Power and all Souther Company Subsidiaries

(Est. 1902) "Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the company's promise to 2.5 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, 21st century coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction."

Design by
N/A

Related links
Georgia Power press release

Relevant quote
The new logo features the iconic red triangle alongside new components in an updated color palette, signifying the increasing breadth of the company’s capabilities and commitment to better delivering clean, safe, reliable and affordable energy.

The new logo is designed to unify the full portfolio of Southern Company’s resources. It builds on the equity of the red triangle and and uses light green, light blue and dark blue to convey the addition of gas, growth and innovation in building the future of energy.

Missing, of course, is the lightning bolt that has played a significant role in the company’s logo for the past 40 years. Also absent is the “A Southern Company” tagline that has been a part of the Georgia Power logo for the past 20 years. Instead of tagging each operating company as a Southern Company, the logo now relies on the distinct triangle to unify the brand.

The lightning bolt will be missed by many Georgia Power employees, but its absence reinforces the forward momentum the company has gained with the addition of AGL Resources as a sister company.

Images (opinion after)

New Logo for Georgia Power and all Souther Company Subsidiaries Logo evolution: 1926, 1976, and 1996. New Logo for Georgia Power and all Souther Company Subsidiaries Logo. New Logo for Georgia Power and all Souther Company Subsidiaries Logos for Southern Company and all its subsidiaries.

Opinion
The old logo had a brutalist aesthetic with the crooked, oppressive lightning bolt streaking through the triangle paired with a heavy-duty, all uppercase wordmark that I’m admittedly attracted to. It’s the kind of logo that thirty years from now, that generation’s future Aaron Draplin is going to be salivating over. I’m not saying it’s a great logo but it was bold and like it would take bullshit from no one. The new triangle — despite three paragraphs of explanation — is fairly vacuous and generic; the only significant trait being that it’s still a triangle and it still has some red like the old one. It’s not a bad logo but it’s far from great, memorable, or remotely interesting. To its credit, it does a good job in applying to the dozen or so subsidiaries of the parent company. (Side note: I have probably gotten nearly 20 emails total with tips for the different companies and it was confusing so that’s why I am only posting now, after Scott Fuller sent me the PDF with some actual explanation.) The wordmark, or wordmarks, are all competent and decent. Overall, abstract corporateness at its meh-est.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/0EorahbVG8w/new_logo_for_georgia_power_and_all_souther_company_subsidiaries.php http://www.underconsideration.com/brandnew/archives/new_logo_for_georgia_power_and_all_souther_company_subsidiaries.php Fri, 28 Apr 2017 09:27:11 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_georgia_power_and_all_souther_company_subsidiaries.php
Categories: News

Reviewed: Friday Likes 204: From Luminous Design Group, Paperlux, and Anagrama

Brand new - Fri, 04/28/2017 - 13:35
Another round of minimal design with work from Athens, Hamburg, and Monterrey. “From Luminous Design Group, Paperlux, and Anagrama” Friday Likes 204

Another round of minimal design with work from Athens, Hamburg, and Monterrey.

Cosmos Ocean by Luminous Design Group Cosmos Ocean by Luminous Design Group

Cosmos Ocean is an independent, neutral freight wholesaler in Greece that offers sea transport to ports around the world. This is not the typical Friday Likes... it's not the typical gold foil restaurant thing but a freight company. Freight companies are not meant to look this good. They are not meant to look good, period. Designed by Athens, Greece-based Luminous Design Group, the logo is a swarm of dots forming the initials of the company that convey the idea of gathering a bunch of things into a bigger thing (cargo in ship) but what makes it stand out is that the "CO" letters are never fully formed giving the logo a nice sense of dynamism. The identity is okay; the blue on blue tones work perfectly but the Art Deco sans serif for the wordmark and applications is pretty awful, I'll admit. Still, I could look at that swarming GIF for most of the day. (Also, apologies for the dithery image but I really wanted to include the animated GIF). See full project

Treuleben by Paperlux Treuleben by Paperlux

Treuleben is a line of luxury calendars and stationery that have been perfect for 100 years in Geesthacht, Germany. Previously known as Treuleben & Bischof the new identity reflects the shortened name and has a handsome new wordmark and monogram designed by Hamburg, Germany-based Paperlux. Much of the visual success of this identity relies on the beautiful products but a bad logo or set of logos or even over-designing could ruin even the finest leather. The monogram is delightful and all the typography and white space is perfectly executed. A far cry from iCal, for sure. See full project

Bodega Los Cedros by Anagrama Bodega Los Cedros by Anagrama

Bodega Los Cedros is a vineyard in the state of Coahuila, Mexico, in the mountainous, forest-y region of Arteaga. (Check it out; road trip!) The vineyard and winery is named after the cedar tree and the logo features, yup, cedar trees. While that is a simplistic premise, the execution by Anagrama is killer, representing the trees in three attractive, hand-drawn scribbles. Rendered in black on white and with plenty of white space, the trees look elegant but also earthy and the handwriting makes a great companion. The wrapping tissue paper for the bottles is extra nice. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6Kd_Rexhwsk/friday_likes_204.php http://www.underconsideration.com/brandnew/archives/friday_likes_204.php Fri, 28 Apr 2017 06:10:38 -0600 http://www.underconsideration.com/brandnew/archives/friday_likes_204.php
Categories: News

Linked: 1977 EPA Graphic Standards Reissue

Brand new - Thu, 04/27/2017 - 17:10
Standards Manual, in partnership with Earthjustice and AIGA, will be reissuing the graphic standards manual of the Environmental Protection Agency (EPA) identity, designed in 1977 by Chermayeff & Geismar. I think we are one or two identity guidelines reissues away from hitting the saturation point, 1977 EPA Graphic Standards Reissue Visit Link Standards Manual, in partnership with Earthjustice and AIGA, will be reissuing the graphic standards manual of the Environmental Protection Agency (EPA) identity, designed in 1977 by Chermayeff & Geismar. I think we are one or two identity guidelines reissues away from hitting the saturation point, so y'all reissuers consider your next moves wisely. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Rm7e6R0tDqc/1977_epa_graphic_standards_reissue.php http://www.underconsideration.com/brandnew/archives/1977_epa_graphic_standards_reissue.php Thu, 27 Apr 2017 09:50:18 -0600 http://www.underconsideration.com/brandnew/archives/1977_epa_graphic_standards_reissue.php
Categories: News

Noted: New Logo for AGL by Principals

Brand new - Thu, 04/27/2017 - 17:10
(Est. 1841) "AGL is one of Australia's leading integrated energy companies. It is taking action to responsibly reduce its greenhouse gas emissions while providing secure and affordable energy to its customers. Drawing on 180 years of experience, AGL serves its customers throughout eastern Australia with “High Five!” New Logo for AGL by Principals

(Est. 1841) "AGL is one of Australia's leading integrated energy companies. It is taking action to responsibly reduce its greenhouse gas emissions while providing secure and affordable energy to its customers. Drawing on 180 years of experience, AGL serves its customers throughout eastern Australia with meeting their energy requirements, including gas, electricity, solar PV and related products and services. AGL has a diverse power generation portfolio including base, peaking and intermediate generation plants, spread across traditional thermal generation as well as renewable sources including hydro, wind, solar, landfill gas and biomass."

Design by
Principals

Related links
Principals project page
AGL press release
Mumbrella story

Relevant quote
We evolved the rays of the AGL logo to suggest the diverse forms of energy that the organisation offers. Inspired by an outstretched hand, the new logo brings a human touch to the brand, and is designed to animate and come to life in digital channels. The signature blue, which commands high recognition and differentiation, was retained and re-energised. It is optimistic and approachable, without sacrificing a sense of expertise and authority. We also crafted a distinctive new voice for the brand, that’s conversational yet straightforward, funny when it’s appropriate, with a touch of Aussie charm.

Images (opinion after)

New Logo for AGL by Principals Logo. Logo animation. New Logo for AGL by Principals Mission (and showing the main identity font). New Logo for AGL by Principals Guidelines, scattered. Identity presentation. "The Plan" TV spot.

Opinion
The old logo could have been fine, or maybe it was fine at some point when it was only the icon and the type but at some point they added the holding shape that makes it so extra very heavy. The old icon had an almost cool old-school vibe and the wordmark attempted to do something interesting with the “G”. The new logo retains the diagonals of the old icon but reinterprets them as a hand and is meant to emulate blue flames. A decent concept but unfortunately the execution looks like unwashed frozen fingers that double as exclamation marks. It’s an odd composition. The move to lowercase is probably meant to make the company appear more friendly but the sharp, thin typography is too harsh and cold. The animation kind of saves it but, since you can’t animate utility paper bills, then that’s a tough break. The complementary typeface and gradient color application is something we’ve seen over and over and in this particular case, while decently done, doesn’t stand out or differentiate the company in any way (other than perhaps against its previous self). Overall, it’s fine — better than before mostly because this looks designed in the 2010s — but it’s a little clunky.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/29CQvxIuG_Q/new_logo_for_agl_by_principals.php http://www.underconsideration.com/brandnew/archives/new_logo_for_agl_by_principals.php Thu, 27 Apr 2017 09:18:19 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_agl_by_principals.php
Categories: News

Reviewed: New Global Identity for Audi by Strichpunkt and KMS TEAM

Brand new - Thu, 04/27/2017 - 13:55
Established in 1969, Audi is a German automobile manufacturer that designs, engineers, produces, markets, and distributes luxury cars. But you already knew that. Just stating the obvious for the record. Last year, almost to the date, Audi introduced the flat version of their logo and “Four Rings to Rule Them All” New Global Identity for Audi by Strichpunkt and KMS TEAM

Established in 1969, Audi is a German automobile manufacturer that designs, engineers, produces, markets, and distributes luxury cars. But you already knew that. Just stating the obvious for the record. Last year, almost to the date, Audi introduced the flat version of their logo and while tips floated in and out of my inbox there was no concrete case study about it nor did it seem like something that was going to stick for the long run. Earlier this year, though, Audi published a very comprehensive, very nicely crafted brand portal that explains the identity approach in detail. The project was carried out collaboratively by Stuttgart- and Berlin-based Strichpunkt and Munich-based KMS TEAM.

For Audi we have developed a corporate design, which is consistently »digital first« in its concept and design. We took a truly holistic, interdisciplinary approach to creating design principles for all media and devices.

The new brand appearance is flexible and modular in the sense of the »atomic design«, rules are reduced to a minimum. In this way, today's and future devices can be designed so that an overall brand experience is given. At the same time it allows plenty of scope for creative diversity.

The result is a modern design and interaction principle for Audi. Dynamic principles replace rigid rules. The brand portal we designed has gone online in early 2017. It is accessible to everyone - an innovation in the automotive industry, and a symbol of new openness.Strichpunkt project page New Global Identity for Audi by Strichpunkt and KMS TEAM Your browser does not support the video tag. Rings.

We last talked about Audi in 2009 when they introduced their new custom type family designed by Bold Monday and when they gave their rings a polish. That was also the time when Audi dropped its distinctive wordmark. With this latest iteration they drop the wordmark altogether and let the rings become the logo. In the process they have de-polished them and gone flat. If this version of the logo were introduced today as a new logo it would probably get demolished but, naturally, because it has the equity of years of use and the association with some of the finest (affordable-ish) cars on the road the simplicity of these rings is well supported. It's also the most natural evolution for a luxury brand, moving into a confident, flat design.

New Global Identity for Audi by Strichpunkt and KMS TEAM Ring ratios when paired with typography. New Global Identity for Audi by Strichpunkt and KMS TEAM Examples of the rings in use. New Global Identity for Audi by Strichpunkt and KMS TEAM Your browser does not support the video tag. Audi Type, custom designed by Bold Monday between 2008 - 09.

The type family has expanded to include a couple of variations designed to perform on digital devices and this is still one of my favorite corporate type families around. I'm not going to go over every piece of the identity because there are far too many things and everything falls under the same conceptual, visual, and formal wavelength so I'll just show you a few more things then encourage you to go through the brand portal so you can get the full, very detailed picture.

New Global Identity for Audi by Strichpunkt and KMS TEAM The tagline, "Advancement through Technology". New Global Identity for Audi by Strichpunkt and KMS TEAM Examples of the tagline in use (always small, in the corners). We started by analyzing the technical and design aspects of existing and future identity characteristics. On that basis, we developed design elements and drafted rules for their use. The result: New design principles, including free logo placement, equally weighted brand colors, imagery reflecting people's everyday lives, and vivid typography.KMS TEAM project page New Global Identity for Audi by Strichpunkt and KMS TEAM Layout examples. Your browser does not support the video tag. Animation principles. New Global Identity for Audi by Strichpunkt and KMS TEAM Icons. New Global Identity for Audi by Strichpunkt and KMS TEAM Examples of the icons in use. New Global Identity for Audi by Strichpunkt and KMS TEAM Various ads. Your browser does not support the video tag. Rings, with paint.

There is a lot of stuff to see at the brand portal and I'm only showing a small percentage. A lot of what's there is about the minutia and rules behind the seemingly simple applications but everything is very carefully considered, well thought out, and, most importantly, conceived in a way that is easy to implement worldwide by a vast number of dealerships, vendors, and even the in-house team. The overall design aesthetic is bold, minimal, confident, and luxurious in a way that matches Audi's cars

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ne-PxGM0q7A/new_global_identity_for_audi_by_strichpunkt_and_kms_team.php http://www.underconsideration.com/brandnew/archives/new_global_identity_for_audi_by_strichpunkt_and_kms_team.php Thu, 27 Apr 2017 05:27:23 -0600 http://www.underconsideration.com/brandnew/archives/new_global_identity_for_audi_by_strichpunkt_and_kms_team.php
Categories: News

Spotted: New Logo for Live Nation

Brand new - Wed, 04/26/2017 - 21:40
New Logo for Live Nation Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vfqiy5spClY/new_logo_for_live_nation.php http://www.underconsideration.com/brandnew/archives/new_logo_for_live_nation.php Wed, 26 Apr 2017 13:30:18 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_live_nation.php
Categories: News

Spotted: New Logo for Universität Bonn

Brand new - Wed, 04/26/2017 - 20:35
New Logo for Universität Bonn Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/bQgWirnse7A/new_logo_for_universitat_bonn.php http://www.underconsideration.com/brandnew/archives/new_logo_for_universitat_bonn.php Wed, 26 Apr 2017 13:18:07 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_universitat_bonn.php
Categories: News

Linked: M22™

Brand new - Wed, 04/26/2017 - 18:25
I'll try to summarize: Two brothers started an apparel line using (verbatim) the sign for M-22, a highway in the state of Michigan. Then, after other companies tried to use the same sign, the brothers got all upset saying they owned the M22 graphic, which M22™ Visit Link I'll try to summarize: Two brothers started an apparel line using (verbatim) the sign for M-22, a highway in the state of Michigan. Then, after other companies tried to use the same sign, the brothers got all upset saying they owned the M22 graphic, which they don't because it's a sign in the public domain but now some judge says the state can not stop the brothers from trademarking it... And the case is unresolved as of yet, but there is something douchey about stopping others from using a graphic sign that doesn't belong to them to begin with. http://feedproxy.google.com/~r/ucllc/brandnew/~3/LHV34UgVk2E/m22.php http://www.underconsideration.com/brandnew/archives/m22.php Wed, 26 Apr 2017 09:32:39 -0600 http://www.underconsideration.com/brandnew/archives/m22.php
Categories: News

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