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News

Linked: Capital Crime

Brand new - Fri, 02/24/2017 - 15:20
Noted back in October of last year, Quinnipiac University's logo was met with immediate friction mostly due to the lack of a capital "U" in "university". Now, signers of a change.org petition are getting what they wanted, with "UNIVERSITY" set in all caps... although the Capital Crime Visit Link Noted back in October of last year, Quinnipiac University's logo was met with immediate friction mostly due to the lack of a capital "U" in "university". Now, signers of a change.org petition are getting what they wanted, with "UNIVERSITY" set in all caps... although the font size and letterspacing make it look more like small caps which would be delightfully devilish as that would imply that it's actually typeset in all lowercase. http://feedproxy.google.com/~r/ucllc/brandnew/~3/JyyThKJWwcI/capital_crime.php http://www.underconsideration.com/brandnew/archives/capital_crime.php Fri, 24 Feb 2017 08:20:38 -0600 http://www.underconsideration.com/brandnew/archives/capital_crime.php
Categories: News

Spotted: New Logo for Lowell Spinners by FS Design

Brand new - Fri, 02/24/2017 - 15:20
New Logo for Lowell Spinners by FS Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nv6ZyyxN3kw/new_logo_for_lowell_spinners_by_fs_design.php http://www.underconsideration.com/brandnew/archives/new_logo_for_lowell_spinners_by_fs_design.php Fri, 24 Feb 2017 07:38:58 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_lowell_spinners_by_fs_design.php
Categories: News

Spotted: New Logo and Identity for TechBenefits by Mr B & Friends

Brand new - Fri, 02/24/2017 - 15:20
New Logo and Identity for TechBenefits by Mr B & Friends Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/EfEmyZxYfbc/new_logo_and_identity_for_techbenefits_by_mr_b_friends.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_techbenefits_by_mr_b_friends.php Fri, 24 Feb 2017 07:30:36 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_techbenefits_by_mr_b_friends.php
Categories: News

Reviewed: Friday Likes 196: From Lukas Vanco, Hyperquake, and Richards Partners

Brand new - Fri, 02/24/2017 - 15:20
Some bold simplicity throughout the projects this week, with work from Bratislava, Cincinnati, and Newmarket. “From Lukas Vanco, Hyperquake, and Richards Partners” Friday Likes 196

Some bold simplicity throughout the projects this week, with work from Bratislava, Cincinnati, and Newmarket.

Magneting by Lukas Vanco Magneting by Lukas Vanco

Magneting is an online marketing agency based in Bratislava, Slovakia, helping their clients through data analysis and measurement, which served as the trigger for the identity by local designer Lukas Vanco: "[The] visual brand concept is inspired on waving as a process of data acquisition. Also works great in relation to the name- vibration, tension and rhythm in meaning of magnetism." Something might be getting lost in translation but, yeah, I get it. I really dig the different, wonky "M"s and "MMMM" patterns and how they can adapt to different heights. The wordmark is okay and the overall typography could use some extra oomph but the general texture and dynamism created by the "M"s has a certain kind of... I don't know... attractive magnetism. See full project

The Garage Group by Hyperquake The Garage Group by Hyperquake

The Garage Group is an innovation and growth strategy firm in Cincinnati, OH, that, you guessed it, started its business in a garage. Originally a 2-person firm, it now has over a dozen employees not in a garage. The original logo already featured one of those classic, unfinished, unadorned light bulbs you find in creepy basements and garages with the little chain to turn on but as you'll see on the project link, it was kind of crummy. The new logo by local firm Hyperquake fixes the original concept beautifully with a rugged, industrial aesthetic that resolves into a bad-ass, badge-like logo. The wordmark is garage-y as well but doesn't go full grunge to avoid scaring clients. The applications are okay but, to me, the highlight was the light bulb logo. See full project

Fabric by Richards Partners Fabric by Richards Partners

Fabric is a residential development in Onehunga, a suburb of Auckland City in New Zealand with many industrial businesses setting up shop there. The development takes its name from the site's previous life as a clothing factory. The identity by Newmarket, Auckland-based Richards Partners brings the name to life with "fabric" letters stitched together with hyphens. Each character in the alphabet is the width of "F-A-B-R-I-C" repeated vertically 14 times. The letters have a great texture small and when used big, as in the cover, it takes a minute to see the "F", giving the identity two different feels and ways of showing of the letters. The applications are elegant and contemporary with crisp layouts and a simple color palette. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DcLFAiVIdKg/friday_likes_196.php http://www.underconsideration.com/brandnew/archives/friday_likes_196.php Fri, 24 Feb 2017 07:12:01 -0600 http://www.underconsideration.com/brandnew/archives/friday_likes_196.php
Categories: News

Announced: ...

Brand new - Fri, 02/24/2017 - 15:20
I have read each comment and reaction on Twitter regarding the new design. Technical issues will be addressed. Design issues are being (re-)considered (like the appreciation of the old logo or the new color palette). Philosophical issues (like home page approach) are not. I have “Acknowledged” On Feedback

I have read each comment and reaction on Twitter regarding the new design. Technical issues will be addressed. Design issues are being (re-)considered (like the appreciation of the old logo or the new color palette). Philosophical issues (like home page approach) are not. I have been neglecting a few other projects these past few months so I have to tend to those for a moment but I will definitely be making some adjustments here and there in the coming weeks. I sincerely appreciate all the constructive feedback... I think if Brand New has proven anything over the years is that I do listen to your feedback and try to integrate some of it as best as I can. Some of the changes to the changes might be welcome by some and not by others or seen as flaky (perhaps reverting to some version of the old logo) but it's all a matter of finding the right balance. Since we are a pretty nimble operation we can easily adjust to get the best of both worlds: what we (2 people) want and what you (thousands of people) want.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/yF5cItlwK40/on_feedback.php http://www.underconsideration.com/brandnew/archives/on_feedback.php Wed, 22 Feb 2017 09:03:34 -0600 http://www.underconsideration.com/brandnew/archives/on_feedback.php
Categories: News

Announced: ...

Brand new - Fri, 02/24/2017 - 04:30
I have read each comment and reaction on Twitter regarding the new design. Technical issues will be addressed. Design issues are being (re-)considered (like the appreciation of the old logo or the new color palette). Philosophical issues (like home page approach) are not. I have “Acknowledged” On Feedback

I have read each comment and reaction on Twitter regarding the new design. Technical issues will be addressed. Design issues are being (re-)considered (like the appreciation of the old logo or the new color palette). Philosophical issues (like home page approach) are not. I have been neglecting a few other projects these past few months so I have to tend to those for a moment but I will definitely be making some adjustments here and there in the coming weeks. I sincerely appreciate all the constructive feedback... I think if Brand New has proven anything over the years is that I do listen to your feedback and try to integrate some of it as best as I can. Some of the changes to the changes might be welcome by some and not by others or seen as flaky (perhaps reverting to some version of the old logo) but it's all a matter of finding the right balance. Since we are a pretty nimble operation we can easily adjust to get the best of both worlds: what we (2 people) want and what you (thousands of people) want.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/yF5cItlwK40/on_feedback.php http://www.underconsideration.com/brandnew/archives/on_feedback.php Wed, 22 Feb 2017 09:03:34 -0600 http://www.underconsideration.com/brandnew/archives/on_feedback.php
Categories: News

Noted: New Logo and Identity for Rational by Neue Formation

Brand new - Thu, 02/23/2017 - 14:25
(Est. 1973) "The RATIONAL Group is the global market and technology leader for the thermal food preparation in professional applications. Founded in 1973, the company employs more than 1,800 people, including around 900 in Germany. Since the IPO in 2000, RATIONAL has been listed in “Spin Cycle” New Logo and Identity for Rational by Neue Formation

(Est. 1973) "The RATIONAL Group is the global market and technology leader for the thermal food preparation in professional applications. Founded in 1973, the company employs more than 1,800 people, including around 900 in Germany. Since the IPO in 2000, RATIONAL has been listed in the Prime Standard of Deutsche Börse and is now represented in the MDAX. The company's primary goal is to always provide its customers with the best possible benefit."

Design by
Neue Formation (Munich, Germany)

Related links
Neue Formation project page

Relevant quote
The core element of the new design principle is a basic grid based on the logo. This takes up the company's tradition, transforms it into the future and at the same time provides an identity-creating element for employees and customers.

As part of the new brand launch, Rational Sans has also exclusively developed its own company slogan for the company. As in the design raster, this follows in its characteristics the Rational rotor depicted within the logo.

Images (opinion after)

New Logo and Identity for Rational by Neue Formation New Logo and Identity for Rational by Neue Formation Before and after logos (in horizontal comparison to see the changes better). New Logo and Identity for Rational by Neue Formation Logo grid. New Logo and Identity for Rational by Neue Formation Stationery. New Logo and Identity for Rational by Neue Formation New Logo and Identity for Rational by Neue Formation Rational Sans, designed in collaboration with Hendrik Weber. New Logo and Identity for Rational by Neue Formation Brochures. New Logo and Identity for Rational by Neue Formation Brochure detail. New Logo and Identity for Rational by Neue Formation New Logo and Identity for Rational by Neue Formation New Logo and Identity for Rational by Neue Formation Product.

Opinion
Not to state the obvious but both old and new logos are the same thing and it's clear the brief was to update the old one, so with that in mind, the evolution is really good. It takes the one design gesture from the old logo — the white stroke from overlap of the arrows over the letters — and creates a new, recurring visual trait for the wordmark. The thickness of the white stroke around the arrows now matches the notches in the "R" and "A"s. It's not groundbreaking but it makes a huge difference. The old "O"-arrow device was much bolder and now it matches the weight of the other characters, which makes for a more pleasing unit. The holding shape has also been improved with less rounded corners and more space for the wordmark to sit in. The custom font is fine and I like how they have included the notches from the logo into it. The website looks pretty nice and crisp thanks to the custom font too. Some of the applications repeat the angle of the arrow graphic in the logo with a hard angle on the corner of the layouts that helps isolate the logo; it's a nice touch. The products themselves, though, and I'm guessing this was not part of the task of Neue Formation, feel cheap with that heavy-handed blue panel. It's obviously appropriate in that it picks up the color from the logo but there is something off-putting about it. Nonetheless, as an exercise in better form and function, this is a solid success.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/u_vu5KRTHBM/new_logo_and_identity_for_rational_by_neue_formation.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rational_by_neue_formation.php Thu, 23 Feb 2017 06:33:45 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rational_by_neue_formation.php
Categories: News

Reviewed: New Logo and Packaging for Higgidy by B&B Studio

Brand new - Thu, 02/23/2017 - 12:15
Established in 2003, Higgidy is a West Sussex, UK-based company making handmade pies and quiches. From humble beginnings with a range of four pies, Higgidy gained ground in supermarkets starting with Sainsbury's, the second largest chain in the UK, and now available in more than “Hot Diggity Damn” New Logo and Packaging for Higgidy by B&B Studio

Established in 2003, Higgidy is a West Sussex, UK-based company making handmade pies and quiches. From humble beginnings with a range of four pies, Higgidy gained ground in supermarkets starting with Sainsbury's, the second largest chain in the UK, and now available in more than 30 flavors across various other chains and retailers. The name is used as an adjective to describe the imperfectness of the pies and quiches, that highlight that they are individually handmade. This month, Higgidy introduced a new logo and packaging designed by London-based B&B Studio.

New Logo and Packaging for Higgidy by B&B Studio Logo.

The old logo tried very hard to convey Higgidiness with the tumbling "g" and tagline on a curve. It's about what you would expect from a small, handcrafted food logo. Cute, naive, ultimately harmless, but always with potential looming around the corner. The new logo's interpretation of Higgidiness is a hard break on the product's name that creates a jarring wordmark but, in the end, is perfectly readable. The use of a heavy Didone is very unexpected and set inside a rough-hewn circle it's not exactly the best of logos on its own but is surprisingly convincing on the packaging.

New Logo and Packaging for Higgidy by B&B Studio Sample of old packaging. Inspired by the brand's perfectly imperfect pies, we've created a new positioning, visual identity and packaging for Higgidy. Featuring eclectic crockery, the packaging brings to life the brand's philosophy that the best things in life are Higgidy, and introduces a contemporary lifestyle aesthetic into a functional masculine category.B&B Studio New Logo and Packaging for Higgidy by B&B Studio New range of packaging. New Logo and Packaging for Higgidy by B&B Studio Some tops. New Logo and Packaging for Higgidy by B&B Studio Pretty much all of the tops.

The old packaging was very, very brown in a kind of depressing, not appetizing way. Its only saving grace was the cut-out window that provided a glimpse to the product, which looks super tasty. The line illustrations were pretty shy and didn't add up to much. The new packaging is crazy vibrant, with a large range of illustrations -- some figurative, some abstract, all painterly -- adorning large swaths of each box. The illustrations are tied together by a similar color palette but they are really very distinct in style and here is where the bold, wonky-type, giant dot of a logo works its best -- clearly uniting all the illustrations and remaining highly visible even against the busiest of backgrounds.

New Logo and Packaging for Higgidy by B&B Studio Packaging in situ. New Logo and Packaging for Higgidy by B&B Studio Individual pie packaging. New Logo and Packaging for Higgidy by B&B Studio On a plate. New Logo and Packaging for Higgidy by B&B Studio New Logo and Packaging for Higgidy by B&B Studio Quiche packaging.

Overall, this manages to maintain the charm of the original logo and the quirkiness of the brand (and its name) in a way that really elevates its presence with a vibrant confidence and visual originality that most mainstream products can't pull off.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Gi22B7Qwe1I/new_logo_and_packaging_for_higgidy_by_bb_studio.php http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_higgidy_by_bb_studio.php Thu, 23 Feb 2017 04:35:10 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_higgidy_by_bb_studio.php
Categories: News

Noted: New Logo for Tyson Foods by Brand Union

Brand new - Thu, 02/23/2017 - 12:15
(Est. 1935) "Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's largest food companies with leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee®, Ball Park®, Wright®, Aidells® and State Fair®. It's a recognized market leader in “Dot Your “I”s and Cross Your “T”s” New Logo for Tyson Foods by Brand Union

(Est. 1935) "Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's largest food companies with leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee®, Ball Park®, Wright®, Aidells® and State Fair®. It's a recognized market leader in chicken, beef and pork as well as prepared foods, including bacon, breakfast sausage, turkey, lunchmeat, hot dogs, pizza crusts and toppings, tortillas and desserts. The company supplies retail and foodservice customers throughout the United States and approximately 115 countries. Tyson Foods was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. The company currently has approximately 114,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it."

Design by
Brand Union (New York, NY)

Related links
Tyson Foods press release

Images (opinion after)

New Logo for Tyson Foods by Brand Union Logo. New Logo for Tyson Foods by Brand Union The weather vane serves as the reference point. (Image picked from video below.) Traditional weather vanes have a cockerel figure, which is chicken, which is what Tyson sells. Tyson Food Purpose. Logo animation-ish at the end. New Logo for Tyson Foods by Brand Union More to come.

Opinion
The old logo — which I am assuming will remain the same for the Tyson consumer brand — was (and remains) fine; it definitely looks like a grocery store food brand. The yellow stroke looks like it's been very consistently bitten, which, for some reason, is kind of pleasing. The main problem with the old logo was that by taking on the same logo as the consumer brand it eclipsed and hinted at a preference for Tyson over other significant brands like Hillshire Farm or Sara Lee. The new logo is more clearly a parent and corporate brand, representing more equally all of the brands. The monogram features a "T" for Tyson, obviously, and then a chunky arrow lays behind it, creating a subtle crossbar to make an "F" for Foods as a secondary reading. It's an elegant and clever approach and makes for a fine icon. I initially did not get the weather vane connection and my first gut reaction was of a hunter's arrow hunting for chicken (but that's too mean) and my second gut reaction was Steve Martin (but that's too irrelevant). Overall, it's a very nicely executed corporate logo — the arrow matches the aesthetics and thickness of the serifs and that "y" tucks in perfectly under the "T" — while it's nice to see a classic, Clarendon-esque slab serif in use.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/O3hpmjvPBfo/new_logo_for_tyson_foods.php http://www.underconsideration.com/brandnew/archives/new_logo_for_tyson_foods.php Wed, 22 Feb 2017 08:06:39 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_tyson_foods.php
Categories: News

Sponsored by Hoefler & Co.: ...

Brand new - Thu, 02/23/2017 - 12:15
Designed for diversity instead of homogeneity, Ringside brings the charming individuality of the potluck sans serif to the modern superfamily. Meet Ringside, the new font family for print, web, office, and mobile, exclusively at H&Co. “Hoefler & Co.” Meet Ringside, a new sans serif from Hoefler & Co.

Designed for diversity instead of homogeneity, Ringside brings the charming individuality of the potluck sans serif to the modern superfamily. Meet Ringside, the new font family for print, web, office, and mobile, exclusively at H&Co.

Meet Ringside, a new sans serif from Hoefler & Co.

Modernism was a mixed blessing for typography. Half a century before Helvetica and Univers, there were no type families: the designer who hoped to use different weights and widths was left to grope among an anarchic collection of unrelated styles. One font might be bold, another condensed, and only the occasional style might offer an italic. And while the rationalism of the type family brought order to the chaos, offering designers the promise that a sans serif with a Light would also have a Bold, it also drove some of the world's most colorful sans serifs into extinction. Twenty years ago, our Knockout collection was designed to celebrate the beauty and diversity of nineteenth century sans serif wood types, one of America's great contributions to type history. Picking up where this project left off is Ringside, a sans serif shaped by new challenges, new influences, and new ideas.

Meet Ringside, a new sans serif from Hoefler & Co.

Where Knockout was designed for headlines, Ringside is made for text. Its proportions, fit, and details are designed to thrive at the smallest sizes, and each of its weights and widths includes that most essential quality of a dependable text face: a companion italic. Extended character sets that include tabular figures and fractions ensure that designers can use the fonts to articulate even the most complex information, and six parallel families of ScreenSmart® webfonts ensure that Ringside performs flawlessly on every kind of screen.

Meet Ringside, a new sans serif from Hoefler & Co.

While it offers all the versatility of a rationalized font family, Ringside works to avoid the bland plasticity of digital type. Instead of relying on restrained shapes that can predictably stretch in different directions, Ringside follows different design decisions in each part of the family, to ensure that every style is visually distinctive. Its most compact faces, Ringside Compressed and Condensed, feature romans with flat sides and parallel gestures, paired with italics whose swelling curves and subtle diagonals offer a contrasting texture. In its broader Narrow and Regular, flat sides are traded for round ones, giving both designs the familiar visual rhythms of traditional text faces. And the broadest designs, Ringside Wide and Extra Wide, introduce fully-curved characters with diagonal stroke endings, lending the design both warmth and character.

Meet Ringside, a new sans serif from Hoefler & Co. Ringside ScreenSmart: High-Performance Webfonts

Ringside ScreenSmart is an adaptation of the family specifically engineered for the screen, and available for use on the web through Cloud.typography. To ensure outstanding rendering on screen at sizes as small as nine pixels, we carefully adjusted the fonts' fit, color, and proportions, and orchestrated their progression of weights so that each style is distinctly different from its neighbors. Like all ScreenSmart fonts, Ringside ScreenSmart is equipped with a set of detailed instructions called "hints," which tell its outlines how to adapt themselves to pixel grids at different point sizes, to ensure that the fonts always retain both their legibility and their personality.

See more of Ringside at typography.com.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6nhyiJnVILQ/meet_ringside_a_new_sans_serif_from_hoefler_co.php http://www.underconsideration.com/brandnew/archives/meet_ringside_a_new_sans_serif_from_hoefler_co.php Mon, 20 Feb 2017 05:33:31 -0600 http://www.underconsideration.com/brandnew/archives/meet_ringside_a_new_sans_serif_from_hoefler_co.php
Categories: News

Spotted: New Logo, and Identity for Numberz by NH1 Design

Brand new - Thu, 02/23/2017 - 00:25
New Logo, and Identity for Numberz by NH1 Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_o7dOMRuH84/new_logo_and_identity_for_numberz_by_nh1_design.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_numberz_by_nh1_design.php Wed, 22 Feb 2017 16:38:55 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_numberz_by_nh1_design.php
Categories: News

Sponsored by Hoefler & Co.: ...

Brand new - Thu, 02/23/2017 - 00:25
Designed for diversity instead of homogeneity, Ringside brings the charming individuality of the potluck sans serif to the modern superfamily. Meet Ringside, the new font family for print, web, office, and mobile, exclusively at H&Co. “Hoefler & Co.” Meet Ringside, a new sans serif from Hoefler & Co.

Designed for diversity instead of homogeneity, Ringside brings the charming individuality of the potluck sans serif to the modern superfamily. Meet Ringside, the new font family for print, web, office, and mobile, exclusively at H&Co.

Meet Ringside, a new sans serif from Hoefler & Co.

Modernism was a mixed blessing for typography. Half a century before Helvetica and Univers, there were no type families: the designer who hoped to use different weights and widths was left to grope among an anarchic collection of unrelated styles. One font might be bold, another condensed, and only the occasional style might offer an italic. And while the rationalism of the type family brought order to the chaos, offering designers the promise that a sans serif with a Light would also have a Bold, it also drove some of the world's most colorful sans serifs into extinction. Twenty years ago, our Knockout collection was designed to celebrate the beauty and diversity of nineteenth century sans serif wood types, one of America's great contributions to type history. Picking up where this project left off is Ringside, a sans serif shaped by new challenges, new influences, and new ideas.

Meet Ringside, a new sans serif from Hoefler & Co.

Where Knockout was designed for headlines, Ringside is made for text. Its proportions, fit, and details are designed to thrive at the smallest sizes, and each of its weights and widths includes that most essential quality of a dependable text face: a companion italic. Extended character sets that include tabular figures and fractions ensure that designers can use the fonts to articulate even the most complex information, and six parallel families of ScreenSmart® webfonts ensure that Ringside performs flawlessly on every kind of screen.

Meet Ringside, a new sans serif from Hoefler & Co.

While it offers all the versatility of a rationalized font family, Ringside works to avoid the bland plasticity of digital type. Instead of relying on restrained shapes that can predictably stretch in different directions, Ringside follows different design decisions in each part of the family, to ensure that every style is visually distinctive. Its most compact faces, Ringside Compressed and Condensed, feature romans with flat sides and parallel gestures, paired with italics whose swelling curves and subtle diagonals offer a contrasting texture. In its broader Narrow and Regular, flat sides are traded for round ones, giving both designs the familiar visual rhythms of traditional text faces. And the broadest designs, Ringside Wide and Extra Wide, introduce fully-curved characters with diagonal stroke endings, lending the design both warmth and character.

Meet Ringside, a new sans serif from Hoefler & Co. Ringside ScreenSmart: High-Performance Webfonts

Ringside ScreenSmart is an adaptation of the family specifically engineered for the screen, and available for use on the web through Cloud.typography. To ensure outstanding rendering on screen at sizes as small as nine pixels, we carefully adjusted the fonts' fit, color, and proportions, and orchestrated their progression of weights so that each style is distinctly different from its neighbors. Like all ScreenSmart fonts, Ringside ScreenSmart is equipped with a set of detailed instructions called "hints," which tell its outlines how to adapt themselves to pixel grids at different point sizes, to ensure that the fonts always retain both their legibility and their personality.

See more of Ringside at typography.com.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6nhyiJnVILQ/meet_ringside_a_new_sans_serif_from_hoefler_co.php http://www.underconsideration.com/brandnew/archives/meet_ringside_a_new_sans_serif_from_hoefler_co.php Mon, 20 Feb 2017 05:33:31 -0600 http://www.underconsideration.com/brandnew/archives/meet_ringside_a_new_sans_serif_from_hoefler_co.php
Categories: News

Announced: On Feedback

Brand new - Wed, 02/22/2017 - 17:55
I have read each comment and reaction on Twitter regarding the new design. Technical issues will be addressed. Design issues are being (re-)considered (like the appreciation of the old logo or the new color palette). Philosophical issues (like home page approach) are not. I have “Acknowledged” On Feedback

I have read each comment and reaction on Twitter regarding the new design. Technical issues will be addressed. Design issues are being (re-)considered (like the appreciation of the old logo or the new color palette). Philosophical issues (like home page approach) are not. I have been neglecting a few other projects these past few months so I have to tend to those for a moment but I will definitely be making some adjustments here and there in the coming weeks. I sincerely appreciate all the constructive feedback... I think if Brand New has proven anything over the years is that I do listen to your feedback and try to integrate some of it as best as I can. Some of the changes to the changes might be welcome by some and not by others or seen as flaky (perhaps reverting to some version of the old logo) but it's all a matter of finding the right balance. Since we are a pretty nimble operation we can easily adjust to get the best of both worlds: what we (2 people) want and what you (thousands of people) want.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/yF5cItlwK40/on_feedback.php http://www.underconsideration.com/brandnew/archives/on_feedback.php Wed, 22 Feb 2017 09:03:34 -0600 http://www.underconsideration.com/brandnew/archives/on_feedback.php
Categories: News

Sponsored by Hoefler & Co.: ...

Brand new - Wed, 02/22/2017 - 17:55
Designed for diversity instead of homogeneity, Ringside brings the charming individuality of the potluck sans serif to the modern superfamily. Meet Ringside, the new font family for print, web, office, and mobile, exclusively at H&Co. “Hoefler & Co.” Meet Ringside, a new sans serif from Hoefler & Co.

Designed for diversity instead of homogeneity, Ringside brings the charming individuality of the potluck sans serif to the modern superfamily. Meet Ringside, the new font family for print, web, office, and mobile, exclusively at H&Co.

Meet Ringside, a new sans serif from Hoefler & Co.

Modernism was a mixed blessing for typography. Half a century before Helvetica and Univers, there were no type families: the designer who hoped to use different weights and widths was left to grope among an anarchic collection of unrelated styles. One font might be bold, another condensed, and only the occasional style might offer an italic. And while the rationalism of the type family brought order to the chaos, offering designers the promise that a sans serif with a Light would also have a Bold, it also drove some of the world's most colorful sans serifs into extinction. Twenty years ago, our Knockout collection was designed to celebrate the beauty and diversity of nineteenth century sans serif wood types, one of America's great contributions to type history. Picking up where this project left off is Ringside, a sans serif shaped by new challenges, new influences, and new ideas.

Meet Ringside, a new sans serif from Hoefler & Co.

Where Knockout was designed for headlines, Ringside is made for text. Its proportions, fit, and details are designed to thrive at the smallest sizes, and each of its weights and widths includes that most essential quality of a dependable text face: a companion italic. Extended character sets that include tabular figures and fractions ensure that designers can use the fonts to articulate even the most complex information, and six parallel families of ScreenSmart® webfonts ensure that Ringside performs flawlessly on every kind of screen.

Meet Ringside, a new sans serif from Hoefler & Co.

While it offers all the versatility of a rationalized font family, Ringside works to avoid the bland plasticity of digital type. Instead of relying on restrained shapes that can predictably stretch in different directions, Ringside follows different design decisions in each part of the family, to ensure that every style is visually distinctive. Its most compact faces, Ringside Compressed and Condensed, feature romans with flat sides and parallel gestures, paired with italics whose swelling curves and subtle diagonals offer a contrasting texture. In its broader Narrow and Regular, flat sides are traded for round ones, giving both designs the familiar visual rhythms of traditional text faces. And the broadest designs, Ringside Wide and Extra Wide, introduce fully-curved characters with diagonal stroke endings, lending the design both warmth and character.

Meet Ringside, a new sans serif from Hoefler & Co. Ringside ScreenSmart: High-Performance Webfonts

Ringside ScreenSmart is an adaptation of the family specifically engineered for the screen, and available for use on the web through Cloud.typography. To ensure outstanding rendering on screen at sizes as small as nine pixels, we carefully adjusted the fonts' fit, color, and proportions, and orchestrated their progression of weights so that each style is distinctly different from its neighbors. Like all ScreenSmart fonts, Ringside ScreenSmart is equipped with a set of detailed instructions called "hints," which tell its outlines how to adapt themselves to pixel grids at different point sizes, to ensure that the fonts always retain both their legibility and their personality.

See more of Ringside at typography.com.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6nhyiJnVILQ/meet_ringside_a_new_sans_serif_from_hoefler_co.php http://www.underconsideration.com/brandnew/archives/meet_ringside_a_new_sans_serif_from_hoefler_co.php Mon, 20 Feb 2017 05:33:31 -0600 http://www.underconsideration.com/brandnew/archives/meet_ringside_a_new_sans_serif_from_hoefler_co.php
Categories: News

Spotted: New Logo for Tunisia (Tourism)

Brand new - Wed, 02/22/2017 - 16:50
New Logo for Tunisia (Tourism) Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GEbQqRVBNRk/new_logo_for_tunisia_tourism.php http://www.underconsideration.com/brandnew/archives/new_logo_for_tunisia_tourism.php Wed, 22 Feb 2017 08:54:43 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_tunisia_tourism.php
Categories: News

Spotted: New Logo for HESTA

Brand new - Wed, 02/22/2017 - 16:50
New Logo for HESTA Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/lCWVjgexgz8/new_logo_for_hesta.php http://www.underconsideration.com/brandnew/archives/new_logo_for_hesta.php Wed, 22 Feb 2017 08:36:01 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_hesta.php
Categories: News

Linked: Logo Fusions

Brand new - Wed, 02/22/2017 - 16:50
Jonathan Nieh fuses, blends, and Frankensteins pairs of logos. Some of these are quite nightmare-ish. Logo Fusions Visit Link Jonathan Nieh fuses, blends, and Frankensteins pairs of logos. Some of these are quite nightmare-ish. http://feedproxy.google.com/~r/ucllc/brandnew/~3/GjwxNe_UAHI/logo_fusions.php http://www.underconsideration.com/brandnew/archives/logo_fusions.php Wed, 22 Feb 2017 08:27:29 -0600 http://www.underconsideration.com/brandnew/archives/logo_fusions.php
Categories: News

Noted: New Logo for Tyson Foods

Brand new - Wed, 02/22/2017 - 16:50
(Est. 1935) "Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's largest food companies with leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee®, Ball Park®, Wright®, Aidells® and State Fair®. It's a recognized market leader in “Dot Your “I”s and Cross Your “T”s” New Logo for Tyson Foods

(Est. 1935) "Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's largest food companies with leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee®, Ball Park®, Wright®, Aidells® and State Fair®. It's a recognized market leader in chicken, beef and pork as well as prepared foods, including bacon, breakfast sausage, turkey, lunchmeat, hot dogs, pizza crusts and toppings, tortillas and desserts. The company supplies retail and foodservice customers throughout the United States and approximately 115 countries. Tyson Foods was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. The company currently has approximately 114,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it."

Design by
N/A

Related links
Tyson Foods press release

Images (opinion after)

New Logo for Tyson Foods Logo. New Logo for Tyson Foods The weather vane serves as the reference point. (Image picked from video below.) Traditional weather vanes have a cockerel figure, which is chicken, which is what Tyson sells. Tyson Food Purpose. Logo animation-ish at the end. New Logo for Tyson Foods More to come.

Opinion
The old logo — which I am assuming will remain the same for the Tyson consumer brand — was (and remains) fine; it definitely looks like a grocery store food brand. The yellow stroke looks like it's been very consistently bitten, which, for some reason, is kind of pleasing. The main problem with the old logo was that by taking on the same logo as the consumer brand it eclipsed and hinted at a preference for Tyson over other significant brands like Hillshire Farm or Sara Lee. The new logo is more clearly a parent and corporate brand, representing more equally all of the brands. The monogram features a "T" for Tyson, obviously, and then a chunky arrow lays behind it, creating a subtle crossbar to make an "F" for Foods as a secondary reading. It's an elegant and clever approach and makes for a fine icon. I initially did not get the weather vane connection and my first gut reaction was of a hunter's arrow hunting for chicken (but that's too mean) and my second gut reaction was Steve Martin (but that's too irrelevant). Overall, it's a very nicely executed corporate logo — the arrow matches the aesthetics and thickness of the serifs and that "y" tucks in perfectly under the "T" — while it's nice to see a classic, Clarendon-esque slab serif in use.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/O3hpmjvPBfo/new_logo_for_tyson_foods.php http://www.underconsideration.com/brandnew/archives/new_logo_for_tyson_foods.php Wed, 22 Feb 2017 08:06:39 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_tyson_foods.php
Categories: News

Sponsored by Hoefler & Co.: ...

Brand new - Wed, 02/22/2017 - 16:50
Designed for diversity instead of homogeneity, Ringside brings the charming individuality of the potluck sans serif to the modern superfamily. Meet Ringside, the new font family for print, web, office, and mobile, exclusively at H&Co. “Hoefler & Co.” Meet Ringside, a new sans serif from Hoefler & Co.

Designed for diversity instead of homogeneity, Ringside brings the charming individuality of the potluck sans serif to the modern superfamily. Meet Ringside, the new font family for print, web, office, and mobile, exclusively at H&Co.

Meet Ringside, a new sans serif from Hoefler & Co.

Modernism was a mixed blessing for typography. Half a century before Helvetica and Univers, there were no type families: the designer who hoped to use different weights and widths was left to grope among an anarchic collection of unrelated styles. One font might be bold, another condensed, and only the occasional style might offer an italic. And while the rationalism of the type family brought order to the chaos, offering designers the promise that a sans serif with a Light would also have a Bold, it also drove some of the world's most colorful sans serifs into extinction. Twenty years ago, our Knockout collection was designed to celebrate the beauty and diversity of nineteenth century sans serif wood types, one of America's great contributions to type history. Picking up where this project left off is Ringside, a sans serif shaped by new challenges, new influences, and new ideas.

Meet Ringside, a new sans serif from Hoefler & Co.

Where Knockout was designed for headlines, Ringside is made for text. Its proportions, fit, and details are designed to thrive at the smallest sizes, and each of its weights and widths includes that most essential quality of a dependable text face: a companion italic. Extended character sets that include tabular figures and fractions ensure that designers can use the fonts to articulate even the most complex information, and six parallel families of ScreenSmart® webfonts ensure that Ringside performs flawlessly on every kind of screen.

Meet Ringside, a new sans serif from Hoefler & Co.

While it offers all the versatility of a rationalized font family, Ringside works to avoid the bland plasticity of digital type. Instead of relying on restrained shapes that can predictably stretch in different directions, Ringside follows different design decisions in each part of the family, to ensure that every style is visually distinctive. Its most compact faces, Ringside Compressed and Condensed, feature romans with flat sides and parallel gestures, paired with italics whose swelling curves and subtle diagonals offer a contrasting texture. In its broader Narrow and Regular, flat sides are traded for round ones, giving both designs the familiar visual rhythms of traditional text faces. And the broadest designs, Ringside Wide and Extra Wide, introduce fully-curved characters with diagonal stroke endings, lending the design both warmth and character.

Meet Ringside, a new sans serif from Hoefler & Co. Ringside ScreenSmart: High-Performance Webfonts

Ringside ScreenSmart is an adaptation of the family specifically engineered for the screen, and available for use on the web through Cloud.typography. To ensure outstanding rendering on screen at sizes as small as nine pixels, we carefully adjusted the fonts' fit, color, and proportions, and orchestrated their progression of weights so that each style is distinctly different from its neighbors. Like all ScreenSmart fonts, Ringside ScreenSmart is equipped with a set of detailed instructions called "hints," which tell its outlines how to adapt themselves to pixel grids at different point sizes, to ensure that the fonts always retain both their legibility and their personality.

See more of Ringside at typography.com.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6nhyiJnVILQ/meet_ringside_a_new_sans_serif_from_hoefler_co.php http://www.underconsideration.com/brandnew/archives/meet_ringside_a_new_sans_serif_from_hoefler_co.php Mon, 20 Feb 2017 05:33:31 -0600 http://www.underconsideration.com/brandnew/archives/meet_ringside_a_new_sans_serif_from_hoefler_co.php
Categories: News

Reviewed: New Logo and Packaging for Activia by Futurebrand

Brand new - Wed, 02/22/2017 - 14:40
Launched in 1987 in France, Activia is a brand of yogurt with a significant serving of probiotic bacteria, which, apart from sounding horrible, are live cultures that contribute to the health of your gastrointestinal tract and immune system. Owned by Groupe Danone ("The Dannon Company" “Beam of Probiotic Light” New Logo and Packaging for Activia by Futurebrand

Launched in 1987 in France, Activia is a brand of yogurt with a significant serving of probiotic bacteria, which, apart from sounding horrible, are live cultures that contribute to the health of your gastrointestinal tract and immune system. Owned by Groupe Danone ("The Dannon Company" in the U.S.) Activia is available in more than 70 countries and is one of the leading probiotic products on the market. Last year, Activia introduced a new logo and packaging designed by Futurebrand.

We revisited the entire ACTIVIA ecosystem including a refreshed brand mark, a revised tone of their proprietary green color and new packaging structure and photographic style. The design visually recounts a story at the heart of the new ACTIVIA positioning: the synthesis of science and nature, mind and core, health and pleasure. One of the key elements we created is the new brand icon: a symbol of synergy and balance, key drivers of the new brand storyline. The icon serves as the keystone to the packaging design, creating the new structure for the entire range. All visual elements unite at the epicenter in the form of an upward radiant beam of light emanating from within, a beacon of assurance reflecting the brand's expertise and promise.Futurebrand project page New Logo and Packaging for Activia by Futurebrand Wordmark on its own. New Logo and Packaging for Activia by Futurebrand Full logo with stuff.

The best thing I can say about the old logo is that it was yogurt-y. The way the letters were rounded off along with the stubby serifs and the slight gradient, it had a puffiness to it that looked like yogurt. But the actual lettering was far from interesting or engaging and the fairy dust too annoying. The new logo feels more like a health and active lifestyle brand, even a little bit like a vitamin product from GNC. I could have gotten more on board with the wordmark if the "T" weren't so droopy and if the "C" wasn't so FF Cocon-esque. All the other letters are nice and even the unconventional "IA" ligature at the end is convincingly done. The logo with all the stuff is not my cup of tea but it's appropriate for mainstream consumer packaging, needing to stand out with flashier graphics to compete with the other products that have flashier-er graphics of their own.

New Logo and Packaging for Activia by Futurebrand Sample of the old packaging. Or at least one version of it... different markets have slightly different looks. New Logo and Packaging for Activia by Futurebrand Packaging, before and after. New Logo and Packaging for Activia by Futurebrand New Logo and Packaging for Activia by Futurebrand New Logo and Packaging for Activia by Futurebrand New packaging, hero shots.

The old packaging was fine; not great or inspiring but not offensive either. (Except for the fairy dust). The new packaging is very striking, with the "V" shape actively drawing your eye to the cup. The fruits inside the "V" are... intriguing. I like the simplicity of the product photography but there is something weird about fruit and gold, diagonal lines coming together. Like, it's kinky in the wrong way. The one thing I really don't like are the flavor bands... both how they are not really integrated and slapped on and the typography within that feels default, breaking from the overall elegance the rest of the graphics are aiming for.

New Logo and Packaging for Activia by Futurebrand Fruit label variations. New Logo and Packaging for Activia by Futurebrand A spoon. New Logo and Packaging for Activia by Futurebrand New packaging, more or less IRL (as these are still renders).

Given the amount of shapes and sizes the new visuals have to adapt to (and still manage to include all the information and disclaimers needed in food packaging) this is a commendable solution with some ambition to look different on the shelf. At times, it gets too busy and hard to discern the information among all the lines.

New Logo and Packaging for Activia by Futurebrand Launch event in Mexico City. More pictures of the event (and a few more application renderings) here. The gears are maybe a tad much. "It Starts Inside" tagline video. TV spot featuring Sarah Thomas, the NFL's first female official, and a logo animation at the :21 mark.

Overall, in particular with how the TV spots are presented, there is a nice combination of warmth, care, science, and health that feel right for the product.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8GXSvkfutU4/new_logo_and_packaging_for_activia_by_futurebrand.php http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_activia_by_futurebrand.php Wed, 22 Feb 2017 05:56:19 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_activia_by_futurebrand.php
Categories: News

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