Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community.

News

Linked: Jamming the Trump Brand

Brand new - Thu, 04/13/2017 - 15:45
Naomi Klein, author of No Logo, offers up some ideas on how to jam the Trump brand. Unfortunately, what works against normal brands has hardly had any effect in this case. Jamming the Trump Brand Visit Link Naomi Klein, author of No Logo, offers up some ideas on how to jam the Trump brand. Unfortunately, what works against normal brands has hardly had any effect in this case. http://feedproxy.google.com/~r/ucllc/brandnew/~3/RHHwGrYEUYU/jamming_the_trump_brand.php http://www.underconsideration.com/brandnew/archives/jamming_the_trump_brand.php Thu, 13 Apr 2017 08:24:44 -0600 http://www.underconsideration.com/brandnew/archives/jamming_the_trump_brand.php
Categories: News

Noted: New Logo and Packaging for Tulura by Build, In-house, and Natalie Eshkenasy

Brand new - Thu, 04/13/2017 - 15:45
(Est. 2017) "Tulura is a New-York based skincare brand that redefines the essentials of your skin, using only functional ingredients - no fillers, no synthetic emulsifiers, no fragrances, no synthetic preservatives. Tested on super women - not animals. Targeting women who care about their skin, “To Lure For” New Logo and Packaging for Tulura by Build, In-house, and Natalie Eshkenasy

(Est. 2017) "Tulura is a New-York based skincare brand that redefines the essentials of your skin, using only functional ingredients - no fillers, no synthetic emulsifiers, no fragrances, no synthetic preservatives. Tested on super women - not animals. Targeting women who care about their skin, healthy food, seasonal ingredients and exclusive products, Tulura is an independent business that is fully committed to its customers, and the environment. Founded by Eileen Feighny, Tulura's foundations focus on the importance of skin maintenance using natural, organic ingredients."

Design by
Identity: Build (London, UK)
Packaging: Tulura and Natalie Eshkenasy

Related links
Build project page

Relevant quote
We wanted to design a system that allowed the brand to come to life first, and then over time can be adapted for new season launches and limited editions. This stripped back approach matches the core approach intrinsic in the range itself, where less is definitely more.

Images (opinion after)

New Logo and Packaging for Tulura by Build, In-house, and Natalie Eshkenasy Logo. New Logo and Packaging for Tulura by Build, In-house, and Natalie Eshkenasy New Logo and Packaging for Tulura by Build, In-house, and Natalie Eshkenasy New Logo and Packaging for Tulura by Build, In-house, and Natalie Eshkenasy Packaging.

Opinion
If you can get past the “LU” kerning — which is far too wide and most evident in the image directly above — this is a wordmark with a groovy, quirky personality that builds on the popularity of the chisel-like sans serif. (See Serra or Emmet’s.) The packaging has a clinical simplicity that you either love or hate or, I guess, be indifferent about but it works well here to establish a fighting-the-establishment kind of vibe. Overall, logo and packaging are okay but both could have used something extra to really differentiate them from others like it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/SkxIxtU1UUw/new_logo_and_packaging_for_tulura_by_build_in-house_and_natalie_eshkenasy.php http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_tulura_by_build_in-house_and_natalie_eshkenasy.php Thu, 13 Apr 2017 07:53:36 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_tulura_by_build_in-house_and_natalie_eshkenasy.php
Categories: News

Reviewed: New Logo for Minnesota Timberwolves by Rare Design

Brand new - Thu, 04/13/2017 - 13:35
Playing their first game in the 1989/90 season as an expansion team, the Minnesota Timberwolves are the NBA team of Minneapolis, MN, competing in the league's Western Division. As with all expansion teams, the Wolves struggled their first years until landing Kevin Garnett in the “Howling at the Basketball” New Logo for Minnesota Timberwolves by Rare Design

Playing their first game in the 1989/90 season as an expansion team, the Minnesota Timberwolves are the NBA team of Minneapolis, MN, competing in the league's Western Division. As with all expansion teams, the Wolves struggled their first years until landing Kevin Garnett in the draft and making the playoffs multiple times but losing regularly in the first round, except for 2003/04 when they made the Western Conference finals. Since 2005/06, though, the team has not had a winning season. They were also next-to-last in attendance this season with an average of 14,809 in their 19,000+ arena. I'm not trying to go out of my way to say the Wolves suck, just to provide some context that a redesign might be the best thing the team has going for them. After announcing a redesign was coming for months, then having its thunder stolen by a poorly-timed ad that leaked it hours before the unveil, the Timberwolves introduced a new logo this week, designed by Hattiesburg, MS-based Rare Design.

A microsite showcasing the new logo can be found here.

Animation from old logos to new. New Logo for Minnesota Timberwolves by Rare Design Before and after with the team's original logo (left). New Logo for Minnesota Timberwolves by Rare Design Before and after with the team's previous secondary logo (left). New Logo for Minnesota Timberwolves by Rare Design New logo. New Logo for Minnesota Timberwolves by Rare Design Explanations of each of the elements. You can see an interactive version here.

The build-up to the logo has been a tad unnecessary, with announcements beginning back in January or February. If this were one of the top teams in the NBA, sure, go for it but this felt like a last-ditch attempt to generate some excitement in a losing season. And when the time finally came to release the logo at halftime during the last game of the season, the logo leaks in an ad that wasn't supposed to run. Poor Wolves can't catch a break. They also lost the last game. Anyway...

The new logo keeps the key elements that have been with the team for almost 30 years: the wolf, the blue and green combo, and the obligatory basketball. The new logo is an amalgam of the team's original logo and its previous secondary logo that showed a howling wolf. So, in a way, the logo is not the most original of solutions but, to its credit, it has been very well executed. The drawing of the wolf is crisp and nicely stylized and abstracted with very nice details that add dimension, like the curve under its eye or the chin hair. I also like how the wolf blends into the circle, creating some nice depth of field against the basketball. The green eyes are creepy but kinda cool at the same time. I could do without the full paragraph about "why" green. The typography is okay... Maybe too much of an Art Deco feel? The "Team Rune A" stands out too much, and not in the best way, as it's the only letter that strays off the regular construction and, coupled with the difficult kerning and space to the right of it, it calls far more attention to itself than it needs.

Rodney Richardson of Rare Design explains their process and how they applied it to this logo. There are four other videos with him here.

The new logo is surprisingly A LOT about Rodney Richardson, with multiple videos of him explaining the process and a whole section in the microsite about him. Rare has designed the logos for the NBA's New Orleans Pelicans, Sacramento Kings, and the Charlotte Hornets, so they do have a good streak going but there is something very off-putting about text like this: "The visionary behind some of sports most innovative franchise redesigns and founder of uncommonly creative branding agency, Rare Design." It's cool that the designer is getting credit, but maybe take it down a notch in the modesty department? I bet this self-promotion will land them a bunch of new clients, so what do I know?

New Logo for Minnesota Timberwolves by Rare Design Tagline.

The tagline for the launch, used ads and throughout social media, is typeset in two weights of Futura... the problem is that it uses the two weights where the letters shift from pointy to non-pointy (which I've never understood) and it makes those stacked "NEW"s so painful to look at.

New Logo for Minnesota Timberwolves by Rare Design Logo introduction during the team's final game of the season. (Source) Fairly long video about the history of the team. A little bit exciting if you care enough about basketball (i.e., I had totally forgotten about Isaiah Rider!).

For now, the team is still using the custom font designed by Little, which creates some dissonance with the font in the logo but maybe that will get figured out before the next season starts. It's commendable that the team was excited about the new logo and made a big deal of it and hopefully it's the start of something positive for them. Overall, the logo is indeed a good change... switching from what was a very elaborate, wide, complex logo that was more like a tableau to a contained badge that will look great in merch.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gNJgeoeW4F0/new_logo_for_minnesota_timberwolves_by_rare_design.php http://www.underconsideration.com/brandnew/archives/new_logo_for_minnesota_timberwolves_by_rare_design.php Thu, 13 Apr 2017 05:38:03 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_minnesota_timberwolves_by_rare_design.php
Categories: News

Spotted: New Logo for Eleiko

Brand new - Wed, 04/12/2017 - 21:20
New Logo for Eleiko Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/rkXZ-KJR-gQ/new_logo_for_eleiko.php http://www.underconsideration.com/brandnew/archives/new_logo_for_eleiko.php Wed, 12 Apr 2017 13:37:23 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_eleiko.php
Categories: News

Spotted: New Logo for Southern Living by Jessica Hische

Brand new - Wed, 04/12/2017 - 21:20
New Logo for Southern Living by Jessica Hische Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YkHM5KFYrrQ/new_logo_for_southern_living_by_jessica_hische.php http://www.underconsideration.com/brandnew/archives/new_logo_for_southern_living_by_jessica_hische.php Wed, 12 Apr 2017 13:32:04 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_southern_living_by_jessica_hische.php
Categories: News

Linked: Subaru is Lit

Brand new - Wed, 04/12/2017 - 21:20
Subaru has been ranked Best Overall Brand, Most Trusted Brand, and Best Performance Brand in America in the Kelley Blue Book Awards. (Kelley Blue Book is the authority in car valuation). I enjoy that it beats out the "sexier" car brands like BMW, Audi, and Subaru is Lit Visit Link Subaru has been ranked Best Overall Brand, Most Trusted Brand, and Best Performance Brand in America in the Kelley Blue Book Awards. (Kelley Blue Book is the authority in car valuation). I enjoy that it beats out the "sexier" car brands like BMW, Audi, and Mini. http://feedproxy.google.com/~r/ucllc/brandnew/~3/3cnBFjHaYfY/subaru_is_woke.php http://www.underconsideration.com/brandnew/archives/subaru_is_woke.php Wed, 12 Apr 2017 09:48:24 -0600 http://www.underconsideration.com/brandnew/archives/subaru_is_woke.php
Categories: News

Linked: Subaru is Woke

Brand new - Wed, 04/12/2017 - 17:00
Subaru has been ranked Best Overall Brand, Most Trusted Brand, and Best Performance Brand in America in the Kelly Blue Book Awards. (Kelly Blue Book is the authority in car valuation). I enjoy that it beats out the "sexier" car brands like BMW, Audi, and Subaru is Woke Visit Link Subaru has been ranked Best Overall Brand, Most Trusted Brand, and Best Performance Brand in America in the Kelly Blue Book Awards. (Kelly Blue Book is the authority in car valuation). I enjoy that it beats out the "sexier" car brands like BMW, Audi, and Mini. http://feedproxy.google.com/~r/ucllc/brandnew/~3/3cnBFjHaYfY/subaru_is_woke.php http://www.underconsideration.com/brandnew/archives/subaru_is_woke.php Wed, 12 Apr 2017 09:48:24 -0600 http://www.underconsideration.com/brandnew/archives/subaru_is_woke.php
Categories: News

Noted: New Logo and Identity for NPO 3FM

Brand new - Wed, 04/12/2017 - 17:00
(Est. 1965) "NPO 3FM is a Dutch pop/rock radio station controlled by public broadcaster NPO. Its format is a combination of contemporary hit radio, alternative and rock." “The Sound of Color ” New Logo and Identity for NPO 3FM

(Est. 1965) "NPO 3FM is a Dutch pop/rock radio station controlled by public broadcaster NPO. Its format is a combination of contemporary hit radio, alternative and rock."

Design by
N/A

Related links
NPO blog post

Relevant quote
Today we take the next step in the renewal of NPO 3FM. The red and blue will make way for a multi-colored, fresh style. 3FM is the station to new music and develop new talent in all flavors and colors. And much more than just a radio station: as a full youth brand we are present on all platforms. On radio, on TV, on YouTube, Spotify, Facebook, Instagram, Snapchat. At festivals and concerts. In all the places to find young people who are crazy music you come against us.

Images (opinion after)

New Logo and Identity for NPO 3FM Logo. New Logo and Identity for NPO 3FM Studio graphics. New Logo and Identity for NPO 3FM Pattern. Your browser does not support the video tag. Awards spot.

Opinion
Even for Dutch standards of graphic craziness, the old logo was whack and made no sense. The NPO part is the parent company so that’s not an issue, it’s the 3FM part with a poor man’s grunge aesthetic that would do a total disservice to any radio station, even a poor man’s grunge radio station. Nevermind — see what I did there? — that it’s for a pop/rock radio station, making it even less appropriate. The new logo is pretty great… it echoes the shape of the parent logo with an overlapping diamond that wobbles into sound waves made of up a combination of RGB and CMYK. It’s kind of weird but it works nicely. The “3” follows the forms of the “npo” wordmark and the “FM” establishes a condensed italic font that is then used throughout the applications. The sound wave graphics are perhaps cliché for a radio station but the execution makes them more exciting and interesting. Overall, this looks like a radio station, smells like a radio station, sounds like a radio station.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/4Fm3NI5AUAw/new_logo_and_identity_for_npo_3fm.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_npo_3fm.php Wed, 12 Apr 2017 09:27:39 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_npo_3fm.php
Categories: News

Reviewed: New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting

Brand new - Wed, 04/12/2017 - 13:45
I always have a hard time introducing countries or cities, especially ones I haven't visited, so I'll go with Lonely Planet's description: "Paraguay is a country of remarkable contrasts: it's rustic and sophisticated; it's extremely poor and obscenely wealthy; it boasts exotic natural reserves and “In Full Bloom” New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting

I always have a hard time introducing countries or cities, especially ones I haven't visited, so I'll go with Lonely Planet's description: "Paraguay is a country of remarkable contrasts: it's rustic and sophisticated; it's extremely poor and obscenely wealthy; it boasts exotic natural reserves and massive human-made dams; it is a place where horses and carts pull up alongside Mercedes-Benz vehicles, artisans' workshops abut glitzy shopping centers, and Jesuit ruins in rural villages lie just a few kilometers from sophisticated colonial towns. The steamy subtropical Atlantic Forest of the east is a stark contrast to the dry, spiny wilderness of the Chaco, the location of the isolated Mennonite colonies." At the end of March, Paraguay introduced its first country brand, designed by Asunción, Paraguay-based Kausa in collaboration with UMA -- who appear to be the ones who did the actual design work while Kausa led the overall effort -- and Bloom Consulting.

The central idea of the Paraguayan Brand is focused on "an economically fertile country". The research carried out in the initial phase of the Paraguay Country Brand project revealed that Paraguay is a place where everything grows naturally, from an economic, political, legislative, natural and social point of view. With this in mind, three vectors were defined to develop the country's economic fertility: "Growth", "Wealth" and "Opportunity". Each of these vectors are composed of six different variables that, together, constitute the economic fertility of the country.Paraguay country brand site Launch event remarks... Included because the video includes a video of the identity in animation; couldn't find the source video on its own. The Paraguay Brand logo reflects the central idea of the brand of "an economically fertile country". The symbol represents three elements:

1) Flower
2) Sun
3) Gear

These three elements create a multidimensional logo that incorporates several characteristics of the country's fertile economy: the flower represents growth, the sun represents wealth, and gear the opportunities offered by Paraguay.Paraguay country brand site New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting Logo explanation. New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting Logo. New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting Color variations.

The positioning for country brands or any brand in general are usually a bit eye-roll-y but I think this one -- "an economically fertile country" -- was quite interesting and a smart way to allude to the economy and the country's natural beauty. It also paves the way nicely for the icon which, even without the graphic explanation, comes across as a flower while the blocky elements make it feel industrious. I like the explanation too of blending a flower, sun, and gear that manages to result in an attractive icon that somehow does feel South American. Online, some have complained it looks too much like Ecuador's which, maybe, yeah, but I doubt they set out to copy them, and Paraguay's is much stronger as a logo. Unfortunately it has been paired with a very amateurish wordmark of forced geometry that even if it were done right makes it look more like a chain of children's daycare centers than a country brand. While it sort of works in full color, the wordmark becomes truly hideous in single-color application and, when reduced, it's even worse with super heavy blotches in all the characters where the circle meets the stick. To end on a nice note, I like how the single-color version separates the squares that touch in the icon.

New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting Iconography. New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting Compositions. Your browser does not support the video tag. New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting Animations.

The identity introduces a series of icons that do a great job in visualizing the many positive aspects, even the abstract ones like "growth", of Paraguay. These are borderline good and bad... they are attractive and they come together great in composition and animation but, like the wordmark, I think they are far too playful and "basic" to represent a country. If these were overall less cute, they would be really great.

New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting Outdoor ad. New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting Tiny poster to hold in your hands. New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting Banners. New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting Launch event.

The applications are good and well done but all the cons I have mentioned about the wordmark and illustrations trickle down (or more like bubble up) to the applications where they lack some gravitas -- the banners sort of get to what this identity should feel like. It would also be beneficial to see how this identity applies to photographs... that could provide an interesting way to temper the playfulness of the iconography which seems to be the only card they are playing. Overall, this is a good start and even with that wonky wordmark -- or perhaps because of the wonky wordmark -- this has the potential to be easily and widely recognizable as a symbol for Paraguay.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/gCTxYv06jhQ/new_logo_and_identity_for_paraguay_by_kausa_uma_and_bloom_consulting.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_paraguay_by_kausa_uma_and_bloom_consulting.php Wed, 12 Apr 2017 05:46:10 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_paraguay_by_kausa_uma_and_bloom_consulting.php
Categories: News

Spotted: New Logo for Schroders

Brand new - Tue, 04/11/2017 - 20:25
New Logo for Schroders Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/1fjFdElZoSM/new_logo_for_schroders.php http://www.underconsideration.com/brandnew/archives/new_logo_for_schroders.php Tue, 11 Apr 2017 13:12:53 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_schroders.php
Categories: News

Spotted: New Logo for Venables Bell & Partners done In-house

Brand new - Tue, 04/11/2017 - 20:25
New Logo for Venables Bell & Partners done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/v4rzf2YGcRY/new_logo_for_venables_bell_partners_done_in_house.php http://www.underconsideration.com/brandnew/archives/new_logo_for_venables_bell_partners_done_in_house.php Tue, 11 Apr 2017 13:05:06 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_venables_bell_partners_done_in_house.php
Categories: News

Noted: New Logo and Identity for UEFA 2020 by Y&R BRANDING Lisbon

Brand new - Tue, 04/11/2017 - 18:15
"The 2020 UEFA European Football Championship, commonly referred to as UEFA Euro 2020 or simply Euro 2020, will be the 16th edition of the UEFA European Championship, the quadrennial international men's football championship of Europe organized by UEFA. It will be held in thirteen cities “The Beautiful Game of Thrones” New Logo and Identity for UEFA 2020 by Y&R BRANDING Lisbon

"The 2020 UEFA European Football Championship, commonly referred to as UEFA Euro 2020 or simply Euro 2020, will be the 16th edition of the UEFA European Championship, the quadrennial international men's football championship of Europe organized by UEFA. It will be held in thirteen cities in thirteen different European countries during the summer of 2020. […] Former UEFA President Michel Platini said that the tournament being hosted in several nations is a 'romantic' one-off event to celebrate the 60th 'birthday' of the European Championship competition." (Wikipedia)

Design by
Y&R BRANDING Lisbon

Related links
Brand New Review of EURO 2016

Relevant quote
In 2020 UEFA EURO, the tournament will be played across all corners of Europe for the first time. The festivity of the tournament spreads across the continent where 13 host cities are all connected in one event. The idea of connection and unity is the inspiration for the brand. The universal symbol for connection is the bridge. Bridges are important landmarks in all major cities. They have a strong symbolic connection with the host cities. Bridges connect opposites, north and south, east and west. Just like football.

Images (opinion after)

New Logo and Identity for UEFA 2020 by Y&R BRANDING Lisbon Logo. New Logo and Identity for UEFA 2020 by Y&R BRANDING Lisbon Illustration elements. New Logo and Identity for UEFA 2020 by Y&R BRANDING Lisbon 2D illustration. New Logo and Identity for UEFA 2020 by Y&R BRANDING Lisbon Isometric illustration. New Logo and Identity for UEFA 2020 by Y&R BRANDING Lisbon Bridge illustration. New Logo and Identity for UEFA 2020 by Y&R BRANDING Lisbon London, host city illustration. New Logo and Identity for UEFA 2020 by Y&R BRANDING Lisbon Cards of some kind. New Logo and Identity for UEFA 2020 by Y&R BRANDING Lisbon Full map. Identity launch video. Towards the end of this video my title for this post pays off.

Opinion
I've reviewed a number of these UEFA identities over the years — I particularly liked last year's — and they have all had a cool graphic euphoria to them that other sporting events lack or might deem to playful. 2020's is my least favorite logo to date, with a slightly cheap-looking rendering of the cup and the oddly-proportioned, lackluster human figures. The rest of the identity, on the other hand, is super fun and amazingly done with a great set of illustrations that showcase the 13 different stadiums and cities in both two-dimensional and isometric versions, which all come together in a giant mega-city connected by bridges where soccer rules. The animations are great too. So, overall, I think this is more a great showcase for illustration as there is not much of a layout or application framework to see it in play; or at least not yet.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ss4tVvWMieE/new_logo_and_identity_for_uefa_2020_by_yr_branding_lisbon.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_uefa_2020_by_yr_branding_lisbon.php Tue, 11 Apr 2017 08:45:50 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_uefa_2020_by_yr_branding_lisbon.php
Categories: News

Linked: Jerry West done Being NBA Logo

Brand new - Tue, 04/11/2017 - 17:10
Never really a fan of being the logo of the NBA, Jerry West says it's about high time they changed it. Jerry West done Being NBA Logo Visit Link Never really a fan of being the logo of the NBA, Jerry West says it's about high time they changed it. http://feedproxy.google.com/~r/ucllc/brandnew/~3/myUxG04bGYE/jerry_west_done_being_nba_logo.php http://www.underconsideration.com/brandnew/archives/jerry_west_done_being_nba_logo.php Tue, 11 Apr 2017 08:58:21 -0600 http://www.underconsideration.com/brandnew/archives/jerry_west_done_being_nba_logo.php
Categories: News

Reviewed: New Logo and Packaging for Huddly by Heydays

Brand new - Tue, 04/11/2017 - 13:55
Established in 2013, Huddly is a technology company focusing on high-end video communication products. Based in Oslo, Norway, and Palo Alto, CA, the group's first product will launch soon, an intelligent camera platform with collaborative capabilities. Named Huddly Go -- after a sports team's huddle “Lights, Huddly, Action!” New Logo and Packaging for Huddly by Heydays

Established in 2013, Huddly is a technology company focusing on high-end video communication products. Based in Oslo, Norway, and Palo Alto, CA, the group's first product will launch soon, an intelligent camera platform with collaborative capabilities. Named Huddly Go -- after a sports team's huddle -- the tiny camera can latch on to a laptop or mount on a tripod, boasts a 4.6K sensor, and is powered by machine learning and computer vision -- I'm really not sure what that means but I'm sure it beats the camera in my microwave that the government uses to spy on me. The identity for the company and its eponymous product have been designed by Oslo-based Heydays.

New Logo and Packaging for Huddly by Heydays Logo.

I recently did a rare client logo whose name had 8 characters and I did exactly what this logo is doing here which, obviously isn't an original idea, but there is something so infinitely satisfying about rotating letters around a circle and their centers latch on to a rounded number divided from 360°. The client didn't pick it, but it was still one of my favorites, so I am living vicariously through this tight little unit for Huddly, where each letter is positioned in 60° increments. Conceptually, it follows the shape of a camera lens, so it's an easy sell. Again, far from original but the kind of simplicity you would want a client to let you get away with.

Your browser does not support the video tag. Logo states.

The logo can also reconfigure into multiple compositions, some more successful than others, but a nice possible metaphor for how different teams congregate.

New Logo and Packaging for Huddly by Heydays Identity elements. New Logo and Packaging for Huddly by Heydays Business cards. New Logo and Packaging for Huddly by Heydays New Logo and Packaging for Huddly by Heydays Huddly itself. New Logo and Packaging for Huddly by Heydays Camera in hand. New Logo and Packaging for Huddly by Heydays Packaging.

I love how the packaging successfully uses two version of the logo in the same place and makes it work awesomely. It's like a Huddly sandwich. The gloss varnish effect repeats on the body of the camera itself and also looks quite lovely. The one questionable decision is the "HU [break] DDLY" on the front of the camera... something odd about the left justification all of a sudden, where everything else is centered. Still, the camera is cute enough to sustain it.

New Logo and Packaging for Huddly by Heydays The camera and application in action.

Unfortunately there is no demo of the UI -- or not one that I could find -- because its simplicity looks very intriguing and elegant (and mimics the shape of the camera). Overall, this doesn't break any molds or pushes the envelope of what an artisanal gadget* looks like but it's perfectly crafted and beautifully presented.

* The Kickstarter-y kind, not made by a giant corporation, on the expensive side, obsessed with details and craft, solving a very specific need or limitation from other products on the market. Examples: Mevo, Nest, Beats (before it was made by a giant corporation).

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6azUzlPdhWA/new_logo_and_packaging_for_huddly_by_heydays.php http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_huddly_by_heydays.php Tue, 11 Apr 2017 05:37:45 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_huddly_by_heydays.php
Categories: News

Spotted: New Logo for RR Donnelley

Brand new - Mon, 04/10/2017 - 20:40
New Logo for RR Donnelley Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vJf8D3ny5yI/new_logo_for_rr_donnelley.php http://www.underconsideration.com/brandnew/archives/new_logo_for_rr_donnelley.php Mon, 10 Apr 2017 13:08:23 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_rr_donnelley.php
Categories: News

Spotted: New Logo for Berry Plastics

Brand new - Mon, 04/10/2017 - 20:40
New Logo for Berry Plastics Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/W5eYTd15-aA/new_logo_for_berry_plastics.php http://www.underconsideration.com/brandnew/archives/new_logo_for_berry_plastics.php Mon, 10 Apr 2017 13:02:45 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_berry_plastics.php
Categories: News

Linked: Gun in Gun Logo No Go

Brand new - Mon, 04/10/2017 - 17:25
A little league team said it wouldn't display the logo of one of its sponsors, Northside Gun Shop, because it shows a gun. Maybe not take their money in the first place? [If you can not see a video here view this post on Brand New] Visit Link A little league team said it wouldn't display the logo of one of its sponsors, Northside Gun Shop, because it shows a gun. Maybe not take their money in the first place? http://feedproxy.google.com/~r/ucllc/brandnew/~3/HmnhCXKUf3g/gun_in_gun_logo_no_go.php http://www.underconsideration.com/brandnew/archives/gun_in_gun_logo_no_go.php Mon, 10 Apr 2017 09:38:18 -0600 http://www.underconsideration.com/brandnew/archives/gun_in_gun_logo_no_go.php
Categories: News

Noted: New Logo for McAfee

Brand new - Mon, 04/10/2017 - 17:25
(Est. 1987 and 2017) "McAfee is a global organization with a 30-year history and a brand known the world over for innovation, collaboration and trust. McAfee's historical accomplishments are founded upon decades of threat and vulnerability research, product innovation, practical application and a brand which “Shield Redux” New Logo for McAfee

(Est. 1987 and 2017) "McAfee is a global organization with a 30-year history and a brand known the world over for innovation, collaboration and trust. McAfee's historical accomplishments are founded upon decades of threat and vulnerability research, product innovation, practical application and a brand which individuals, organizations and governments have come to trust."

Design by
N/A

Related links
McAfee press release
McAfee brand microsite

Relevant quote
Inspired by our proud past, our new logo features two interlocking frames that form an open and unified shield, an element long associated with the McAfee brand. The new design reflects our belief that Together is power, a concept so central to the new McAfee brand that we have adopted it as our tagline. To depict our pledge to help customers defend all that matters, you’ll see us use the shield to surround images that convey the connected world and the need to protect all aspects of it. A refreshed shade of red, a color strongly associated with both the McAfee brand and power itself, offers a timeless reminder of our enduring commitment to a cybersecurity marketplace we’ve served for more than two decades.

Images (opinion after)

New Logo for McAfee McAfee brand, before and after. Your browser does not support the video tag. Logo evolution. Sound FX, yeah! New Logo for McAfee Logo. New Logo for McAfee Milestones. New Logo for McAfee Lobby. The lights above the shield make it look like a face laughing maniacally. Where is an art director when you need one? "Together Is Power" video.

Opinion
I have had this McAfee tip in my inbox since November but I remember being confused as to what exactly was going on — whether it was an Intel company or not or yes or maybe something else — that I have ignored it for a while. Last week, there was finally a press release that explained that there was a new McAfee, although the McAfee brand has existed since the 1980s, but it was consumed by Intel, and now has been released. All this to say, McAfee has a new logo. We will kind of skip the Intel Security version, although technically that’s the official before logo, but as I understand it, Intel was using the full McAfee logo anyway… see? This is why I hadn’t posted it. And all this writing around in circles is far too long for the actual critique: Old logo, fine; new logo, fine. I like the more minimalist, abstract shield of the new one but the old one also had its charm and its literal depiction of a shield was helpful for the product. The new wordmark is a little annoying and I’m not sure an Art Deco aesthetic is right for it. Overall, it seems to be presented with enough confidence for it to work.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/DzpGpOWOYLM/new_logo_for_mcafee.php http://www.underconsideration.com/brandnew/archives/new_logo_for_mcafee.php Mon, 10 Apr 2017 09:15:49 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_mcafee.php
Categories: News

Reviewed: New Logo and Identity for Action for Children by Johnson Banks

Brand new - Mon, 04/10/2017 - 14:15
Established in 1869, Action for Children is one of the largest charities in the UK, helping disadvantaged children and young people. With nearly 7,000 staff and volunteers, Action for Children manages over 600 services -- including fostering and adoption, intervening to stop neglect and abuse, “Action-packed” New Logo and Identity for Action for Children by Johnson Banks

Established in 1869, Action for Children is one of the largest charities in the UK, helping disadvantaged children and young people. With nearly 7,000 staff and volunteers, Action for Children manages over 600 services -- including fostering and adoption, intervening to stop neglect and abuse, and providing practical and emotional support -- that help 390,000 children, young people, and families every year. Last month, the organization introduced a new identity designed by London-based Johnson Banks.

In our visits and research trips, we kept returning to the observation that they were breaking cycles and re-routing lives, for the better. This inspired a new brand approach based on the flow of their work, always beginning or ending with the words 'How Action for Children Works'.

Rather than simply hiding behind a 'new logo in the corner', this forces the organisation to always show how they work, and the difference they have made. And, from almost the first layouts, we were able to talk about and illustrate the vast breadth of what they do - something that they struggled to do before.Johnson Banks project page New Logo and Identity for Action for Children by Johnson Banks Logo.

The old logo had that naive charity/nonprofit aesthetic of a logo done on a budget, which can be endearing. It got the message across, or at least a message across: something to do with children and that doing it together is better, but not much else beyond that. Like other Johnson Banks identities -- Cystic Fibrosis Trust or Acumen -- this one transforms the logo into a brand message with every application by wrapping the wordmark, literally, inside a statement: How Action for Children Works.

The logo looks like a slightly tweaked Rubik (which is used throughout the identity) that gives it an almost undesigned, deadpan survey-like aesthetic, which doesn't lend itself to a typical good, standalone logo but it works perfectly as a kind of cog that sets the identity in motion.

New Logo and Identity for Action for Children by Johnson Banks Establishing "How?" as the brand strategy and identity hook. New Logo and Identity for Action for Children by Johnson Banks One example of how "How Action for Children Works". New Logo and Identity for Action for Children by Johnson Banks New Logo and Identity for Action for Children by Johnson Banks Posters.

The strategy and visual manifestation is about always providing an opportunity for the organization to explain exactly what it does and how it does it differently than other charities, allowing it to provide clear, actionable statements that reflect its services and values. The logo works either as a starting point to deploy messages or as a punctuation mark that concludes messages. The flowchart aesthetic works great to convey that Action for Children offers a choice, a choice for something better. Maintaining the red color throughout gives it a sense of urgency but the silhouetted photographs of people and objects adds a certain warmth. At times it feels like maybe too much text, like it's almost an assignment to make it through a poster or ad which may be a challenge with today's lack-of-attention-span culture but, for those that care, it shouldn't be a problem.

New Logo and Identity for Action for Children by Johnson Banks Brochure. New Logo and Identity for Action for Children by Johnson Banks Print ads. New Logo and Identity for Action for Children by Johnson Banks Office interior. New Logo and Identity for Action for Children by Johnson Banks T-shirt. New Logo and Identity for Action for Children by Johnson Banks Pens. New Logo and Identity for Action for Children by Johnson Banks Mugs. New Logo and Identity for Action for Children by Johnson Banks Tote.

At times it also feels like the logo has to be working extra hard all the time... as if it can't just be a logo, it always has to have some accompanying message. Not that logos have feelings or stamina but the people who use them do, and I can see maybe 3 - 5 years down the line someone saying "Can I just put this logo on a tote and be done with it?". Nonetheless, as a way to give the charity a boost, clarity, and a striking visual strategy to communicate their efforts, this is a smart, bold, and distinctive identity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GLAAK9U8_H4/new_logo_and_identity_for_action_for_children_by_johnson_banks.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_action_for_children_by_johnson_banks.php Mon, 10 Apr 2017 05:33:50 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_action_for_children_by_johnson_banks.php
Categories: News

Spotted: New Logo and Identity for Grupo Saltor by Shift

Brand new - Fri, 04/07/2017 - 21:20
New Logo and Identity for Grupo Saltor by Shift Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Hwp3e1r74Ps/new_logo_and_identity_for_grupo_saltor_by_shift.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_grupo_saltor_by_shift.php Fri, 07 Apr 2017 13:09:59 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_grupo_saltor_by_shift.php
Categories: News

Pages

iStock Offer

20% Off Sale at iStock until March 10th 2017