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Linked: McDonald's Logo Origin

Brand new - Thu, 02/09/2017 - 16:01
I kind of assumed this was the reason the McDonald's logo is the way it is but still nice to get the full story on how an architect's design idea led to the genesis of one of the most recognized logos in the world.... Armin http://www.underconsideration.com
Categories: News

Noted: <![CDATA[New Logo for Dominion Energy by Chermayeff &amp; Geismar &amp; Haviv]]&gt;

Brand new - Thu, 02/09/2017 - 15:35
(Est. 1983) "Dominion is one of the nation's largest producers and transporters of energy, with a portfolio of approximately 25,700 megawatts of generation, 14,400 miles of natural gas transmission, gathering and storage pipeline, and 6,500 miles of electric transmission lines. Dominion operates one of the... Armin http://www.underconsideration.com
Categories: News

Reviewed: New Name, Logo, and Identity for Three

Brand new - Thu, 02/09/2017 - 12:51
Launched in 1989, Three (previously TV3) is a general entertainment channel owned by MediaWorks New Zealand with programming focused on (the rather broad) demographic of 25-54 year-olds with a mix of drama, comedy, event television, and news, with an emphasis on local talent and content,... Armin http://www.underconsideration.com
Categories: News

Linked: Future of Soccer Crests

Brand new - Wed, 02/08/2017 - 14:08
Good read on the obsession with graphic history and dynasty and why the new Juventus identity is the imminent normal of soccer branding.... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo and Identity for Emily Carr University of Art + Design by Camp Pacific

Brand new - Wed, 02/08/2017 - 13:50
(Est. 1925) "Emily Carr University of Art + Design, established in 1925, is a world leader in education and research. Encouraging experimentation at the intersection of art, design, media and technology, our learning community merges research, critical theory and studio practice in an interdisciplinary environment.... Armin http://www.underconsideration.com
Categories: News

Reviewed: New Logo and Identity for City of Boston by IDEO

Brand new - Wed, 02/08/2017 - 12:20
One of the oldest cities in the United States, Boston needs little introduction so I will spare you and instead let Wikipedia do the heavy fact-providing. This isn't our typical destination or city branding project either as this identity is for the government of the... Armin http://www.underconsideration.com
Categories: News

Linked: Logo as Confirmation

Brand new - Tue, 02/07/2017 - 16:20
Interesting business and user interface solution by HotelTonight using its logo as the last step in confirming a hotel booking through its app, where users were booking accidentally, not realizing they were finalizing the transaction.... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo and Identity for Halifax Public Libraries by Breakhouse

Brand new - Tue, 02/07/2017 - 15:59
(Est. 1996) "Halifax Public Libraries comprises 14 branch libraries, a website, and Borrow by Mail and Home Delivery services. The Library serves a population of approximately 400,000 spread over 5,889 sq. km. The collection consists of over 1 million items -- including books, magazines, DVDs,... Armin http://www.underconsideration.com
Categories: News

Reviewed: New Logo and Identity for Eurovision Song Contest 2017 by banda.agency and Republique

Brand new - Tue, 02/07/2017 - 12:33
First celebrated in 1956, the Eurovision Song Contest is an annual international TV song competition hosted and "played" by member countries of the European Broadcasting Union. Each country is represented by a singer performing an original song and then the viewing public selects the winner.... Armin http://www.underconsideration.com
Categories: News

Announced: Cookie Problem Fixed

Brand new - Mon, 02/06/2017 - 21:48
If you have ever tried to visit Brand New and gotten instead a status page that reads 400 Bad Request and it does not allow you to access the site, the problem has been solved! If you are affected by this, the short of it... Armin http://www.underconsideration.com
Categories: News

Linked: Royal Bliss Launches in Spain

Brand new - Mon, 02/06/2017 - 15:39
This is Coca-Cola's first new brand launch in 10 years -- there have been new products of existing brands but not a whole new brand. Royal Bliss, launching in Spain, is a line of eight tonics that can be consumer on their own but they... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo for Calvin Klein by Peter Saville

Brand new - Mon, 02/06/2017 - 15:11
(Est. 1968) "Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses. […] Founded in 1968 by... Armin http://www.underconsideration.com
Categories: News

Reviewed: New Logo and Identity for Maplin by SomeOne

Brand new - Mon, 02/06/2017 - 12:47
Established in 1976, Maplin is a retailer of electronic goods in the UK and Ireland (an equivalent of Radio Shack in the U.S.) with more than 200 stores offering an inventory of over 30,000 products (in stores, online, and catalog sales). Maplin has gone over... Armin http://www.underconsideration.com
Categories: News

Linked: The Sun Rises Different Today

Brand new - Fri, 02/03/2017 - 15:35
For today's edition of The Sun, its logo (shown inset) has been replaced by a rendition created by artist David Hockney (who drew it on his iPad). The front page, shown, remains a mess.... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo and Identity for Capilano University by Ion

Brand new - Fri, 02/03/2017 - 13:50
(Est. 1968) "Capilano University is a teaching-focused university based in North Vancouver, British Columbia, Canada, with programming serving the Sunshine Coast and the Sea-to-Sky corridor. Capilano University is enabled by the University Act, enrolling its first students in 1968. The school was established by local... Armin http://www.underconsideration.com
Categories: News

Reviewed: Friday Likes 193: From Pentagram, DIA, and Sociedad Anónima

Brand new - Fri, 02/03/2017 - 12:54
Typography -- two thirds of it custom -- rules the selections this week, with work from Berlin, New York, and Mexico City.... Armin http://www.underconsideration.com
Categories: News

Linked: Dollar General Goes Xtreme

Brand new - Thu, 02/02/2017 - 14:11
Dollar General -- a chain of "variety" stores (a cross between grocery and department store) -- has just launched a new concept store in its hometown of Nashville, TN, called DGX that will cater to "busy, metropolitan shoppers". It's kind of a yellow 7-Eleven.... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo and Identity for MEC Wavemaker by Lambie-Nairn

Brand new - Thu, 02/02/2017 - 13:57
(Est. 2016) "MEC Wavemaker consolidates MEC's - one of the world's largest media agency networks -- content strategy, social, partnerships and experiential, organic search and creative services expertise into one unit. By simplifying what can be a complicated process for clients this new offer is... Armin http://www.underconsideration.com
Categories: News

Reviewed: New Logo and Identity for Louisville Public Media by Bullhorn

Brand new - Thu, 02/02/2017 - 12:28
Established in 1993, Louisville Public Media (LPM) is an independent, community supported not-for-profit corporation that operates the three National Public Radio (NPR) member stations in Louisville, Kentucky, as well as a newly established investigative unit. The stations are: 89.3 WFPL News Louisville, that provides local,... Armin http://www.underconsideration.com
Categories: News

Linked: Serious Grid Business

Brand new - Wed, 02/01/2017 - 14:13
Hiromi Maeo takes his grid seriously. Three galleries on Behance showcase the complex grids behind his logos. BS or real craft? You decide.... Armin http://www.underconsideration.com
Categories: News

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