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Spotted: New Logo and Identity for State Bank of India by Design Stack

Brand new - Fri, 04/07/2017 - 21:20
New Logo and Identity for State Bank of India by Design Stack Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ML0D_w6cG7M/new_logo_and_identity_for_state_bank_of_india_by_design_stack.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_state_bank_of_india_by_design_stack.php Fri, 07 Apr 2017 13:01:25 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_state_bank_of_india_by_design_stack.php
Categories: News

Linked: Even the SFPD is Pissed at Pepsi

Brand new - Fri, 04/07/2017 - 18:05
The Kendall-Jenner-Protest-Pepsi ad backlash continues... Turns out the ad used a logo that mimics that of the San Francisco Police Department without their permission. I doubt a can of Pepsi will get them out of this one. Even the SFPD is Pissed at Pepsi Visit Link The Kendall-Jenner-Protest-Pepsi ad backlash continues... Turns out the ad used a logo that mimics that of the San Francisco Police Department without their permission. I doubt a can of Pepsi will get them out of this one. http://feedproxy.google.com/~r/ucllc/brandnew/~3/4lkeA_tb_bA/even_the_sfpd_is_pissed_at_pepsi.php http://www.underconsideration.com/brandnew/archives/even_the_sfpd_is_pissed_at_pepsi.php Fri, 07 Apr 2017 09:51:44 -0600 http://www.underconsideration.com/brandnew/archives/even_the_sfpd_is_pissed_at_pepsi.php
Categories: News

Noted: New Logo and Identity for Fayeteville by BLKBOXLABS

Brand new - Fri, 04/07/2017 - 17:00
"Experience Fayetteville is the convention and visitors bureau for the city of Fayetteville, Arkansas. We are responsible for marketing the city to visitors and achieving a positive economic impact through tourism. We are the first point of contact for convention and meeting planners, sports tournament “Ixnay on the Exp Fay” New Logo and Identity for Fayeteville by BLKBOXLABS

"Experience Fayetteville is the convention and visitors bureau for the city of Fayetteville, Arkansas. We are responsible for marketing the city to visitors and achieving a positive economic impact through tourism. We are the first point of contact for convention and meeting planners, sports tournament coordinators and tour operators. Experience Fayetteville oversees the visitors bureau and its store, as well as the Fayetteville Town Center and the historic Clinton House Museum."

Design by
BLKBOXLABS (Fayetteville, AR)

Related links
Fayeteville Flyer story

Images (opinion after)

New Logo and Identity for Fayeteville by BLKBOXLABS Logo. New Logo and Identity for Fayeteville by BLKBOXLABS Stacked version. New Logo and Identity for Fayeteville by BLKBOXLABS Shorthand. New Logo and Identity for Fayeteville by BLKBOXLABS Posters. (Image via Fayeteville Flyer) New Logo and Identity for Fayeteville by BLKBOXLABS Stationery. (Image via Fayeteville Flyer) New Logo and Identity for Fayeteville by BLKBOXLABS USB. (Image via Fayeteville Flyer) New Logo and Identity for Fayeteville by BLKBOXLABS Macaroon gift. (Image via Fayeteville Flyer)

Opinion
The old logo would have been perfect for Spaghettiville but, alas, that place does not exist and even if it did, the old logo would not have been good enough. The new logo… is adventurous at best, with a knock-off vibe combination of British Columbia with an unlicensed copy of Ed Interlock. It’s better than before, but that didn’t take much effort and this new logo, while attractive at a glance, is very awkward. Those “T”s! The shorthand version… I get it, it fits in the shape of the state but “Exp”? “Fay”? No. But maybe the locals do call it “Fay”? Maybe, in which case, they should stop, because names that end in -ville are awesome. Like Spaghettiville. Applications are sort of nice. Overall, if this identity did anything, it was to nudge me to Google Fayeteville for a good 10 minutes; looks like a great place, so… mission accomplished, I guess, and joke’s on me.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/m6BjSR7CBms/new_logo_and_identity_for_fayeteville_by_blkboxlabs.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_fayeteville_by_blkboxlabs.php Fri, 07 Apr 2017 09:37:38 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_fayeteville_by_blkboxlabs.php
Categories: News

Reviewed: Friday Likes 202: From Paloma Nieri, Sebastian Haus and Hojin Kang, and Anagrama

Brand new - Fri, 04/07/2017 - 13:45
A food-driven collection of crisp projects this week, with work from Lima, Berlin, and Monterrey. “From Paloma Nieri, Sebastian Haus and Hojin Kang, and Anagrama” Friday Likes 202

A food-driven collection of crisp projects this week, with work from Lima, Berlin, and Monterrey.

Primos by Paloma Nieri Primos by Paloma Nieri

Primos Chicken Bar is a rotisserie chicken joint in Lima, Peru, where the chicken is a rock star (figuratively speaking) and where they have dedicated a wall to faux concert posters with chicken motifs. Designed by local designer Paloma Nieri in collaboration with creative director Roni Heredia, illustrator Israelo del mundo de papel, and letterer Lu Nolasco, the restaurant is a wild mix of chicken illustrations and lettering that makes eating rotisserie chicken quite exciting. Keeping all the disparate elements together is the condensed Primos wordmark and a Bauhaus-meets-AC/DC chicken icon that surely knows how to take things up to 11. See full project

Feiner Herr by Sebastian Haus and Hojin Kang Sebastian Haus and Hojin Kang

Feiner Herr is a food truck roaming the streets of Berlin, Germany, serving modern takes on the pancake. Far from the IHOP aesthetic, the identity designed by Hamburg, Germany-based Sebastian Haus and local Hojin Kang, brings to life the name (which translates to "Fine Gentleman") with a Bauhaus-meets-Downton Abbey logo that makes for a great spokesman. The crisp, geometric icon is complemented by a series of Art Deco, abstract-pancake tiles that provide lovely textures and things to ogle at while you wait for some fluffy, high-end pancakes. See full project

Winter Milk by Anagrama Winter Milk by Anagrama

Winter Milk is a chain of ice cream shops in Monterrey, Mexico, that has just gotten a Bauhaus-mee... no, sorry, it doesn't work on this one. Designed by Anagrama, the identity has a deliberate Wes Anderson vibe with a lot of spaced-out Futura and a peppy color palette. As usual, the typography all around is great, with some complementary script and condensed Futura variations thrown in for good measure. Most of the identity elements are straight out of 1950s diners so there is nothing new per se but everything is so well calibrated and modernized that it's hard not to enjoy it. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GTRp0SNuEbA/friday_likes_202.php http://www.underconsideration.com/brandnew/archives/friday_likes_202.php Fri, 07 Apr 2017 06:11:19 -0600 http://www.underconsideration.com/brandnew/archives/friday_likes_202.php
Categories: News

Spotted: New Logo for North Memorial Health

Brand new - Thu, 04/06/2017 - 20:25
New Logo for North Memorial Health Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7ilhGuySZ00/new_logo_for_north_memorial_health.php http://www.underconsideration.com/brandnew/archives/new_logo_for_north_memorial_health.php Thu, 06 Apr 2017 13:03:39 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_north_memorial_health.php
Categories: News

Spotted: New Logo for Yankee Candle

Brand new - Thu, 04/06/2017 - 20:25
New Logo for Yankee Candle Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WfbAJ4g6AuE/new_logo_for_yankee_candle.php http://www.underconsideration.com/brandnew/archives/new_logo_for_yankee_candle.php Thu, 06 Apr 2017 12:52:04 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_yankee_candle.php
Categories: News

Linked: Footy McFooty Face (April Fools)

Brand new - Thu, 04/06/2017 - 17:10
SoccerCity SD, a group trying to bring an MLS team to San Diego, pulled off a pretty good April Fools over the weekend with a convincing article on ESPN and swag produced to introduce the team's name and logo. Proceeds from the swag sold are Footy McFooty Face (April Fools) Visit Link SoccerCity SD, a group trying to bring an MLS team to San Diego, pulled off a pretty good April Fools over the weekend with a convincing article on ESPN and swag produced to introduce the team's name and logo. Proceeds from the swag sold are being given to a charity. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Zl_6Pgpg60E/footy_mcfooty_face_april_fools.php http://www.underconsideration.com/brandnew/archives/footy_mcfooty_face_april_fools.php Thu, 06 Apr 2017 08:57:20 -0600 http://www.underconsideration.com/brandnew/archives/footy_mcfooty_face_april_fools.php
Categories: News

Noted: New Logo and Identity for Institute of International Education

Brand new - Thu, 04/06/2017 - 16:05
"Founded in 1919, the Institute of International Education (IIE) is a private nonprofit leader in the international exchange of people and ideas. In collaboration with governments, foundations and other sponsors, IIE creates programs of study and training for students, educators and professionals from all sectors. “Seeing Triple” New Logo and Identity for Institute of International Education

"Founded in 1919, the Institute of International Education (IIE) is a private nonprofit leader in the international exchange of people and ideas. In collaboration with governments, foundations and other sponsors, IIE creates programs of study and training for students, educators and professionals from all sectors. These programs include the flagship Fulbright Program and Gilman Scholarships administered for the U.S. Department of State. IIE also conducts policy research, provides resources on international exchange opportunities and offers support to scholars in danger."

Design by
N/A

Related links
IIE news

Relevant quote
We are modernizing the look of our website and materials to align with our forward-thinking approach and make sure all our audiences can access the information they need to work with us easily and efficiently. We have redesigned our logo, incorporating three circles to represent our three overarching goals: to advance scholarship, build economies and promote access to opportunity. Our new tagline, The Power of International Education, communicates our belief in the profound impact of what IIE does to advance these goals, together with our partners, clients, and donors around the world.

Images (opinion after)

New Logo and Identity for Institute of International Education Logo. New Logo and Identity for Institute of International Education Sample materials.

Opinion
The old logo, in Trajan, was more like a book title than a logo but, if anything, it communicated bookishness (and that, perhaps, the designer could not find where to change the leading). The new logo is unexpected and there is something very appealing and striking about adding one extra tittle between the two that belong to the “i”s but, at the same time, there is something awkward about it. I’m going to go with a glass-half-full outlook today and embrace the positive view. The logo seems to work better white on a red background, making the overlaps stand out more like a design element and less like a botched vector compound path. The applications look promising, especially when the logo is used huge or also when the overlap circles become part of the layout as in the footer of the website. Overall ii (sic) like it.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/HfU-n7tSdvI/new_logo_for_institute_of_international_education.php http://www.underconsideration.com/brandnew/archives/new_logo_for_institute_of_international_education.php Thu, 06 Apr 2017 08:33:43 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_institute_of_international_education.php
Categories: News

Reviewed: New Logo and Identity for Avnet by Red Peak

Brand new - Thu, 04/06/2017 - 13:55
Established in 1921, Avnet helps other companies or individuals take a product from concept to completion... to distribution to maintenance and support at a large scale, from baby monitors to pollution sensors installed on the light poles across Sao Paulo. Avnet employs over 15,000 people “Gimme an / \! Gimme a V! Gimme…” New Logo and Identity for Avnet by Red Peak

Established in 1921, Avnet helps other companies or individuals take a product from concept to completion... to distribution to maintenance and support at a large scale, from baby monitors to pollution sensors installed on the light poles across Sao Paulo. Avnet employs over 15,000 people in 125 countries around the world and they have a kick-ass inventory of products for tinkerers. This week, Avnet introduced a new identity designed by New York, NY-based RedPeak.

New Logo and Identity for Avnet by Red Peak Old look. Highlighting its ongoing mission to help customers navigate an ever-changing technology landscape, Avnet today introduced "Reach Further," its new global branding campaign. […] Reach Further is the result of deep research on Avnet's key stakeholder audiences and aligns with the company's business strategy. Avnet's new logo replaces red with green to symbolize growth and possibility. The global campaign reflects the largest investment that Avnet has made in a marketing campaign during its 96-year history.Avnet press release New logo introduction. Avnet is a guide for their customers - helping navigate elaborate supply-chains and global vendors. The "A" was designed to show focus and direction - a path forward. We also changed from a red to green color palette to convey optimism and growth. The horizontal green bar at the bottom of the mark was inspired by the cursor from early computer screens, and our font Aperçu Mono was also picked for it's resemblance to programming code.RedPeak project page New Logo and Identity for Avnet by Red Peak Logo with tagline. New Logo and Identity for Avnet by Red Peak Brand architecture.

The old logo had an old school corporate charm with its vintage-AT&T-esque use of lines to differentiate between weights and create an interesting interplay in the monogram. The wordmark could have been left alone, without the stenciling. Its main problem was that it felt monolithic, cold, and not like a company that would encourage collaboration. The new logo maintains some of the seriousness of the old one but feels so much more like a collaborative enterprise focused on technology. The "A" makes for a good visual hook into the logo and its own airiness sets the tone for the rest of the generous letterspacing, making it feel, literally, open and welcoming. Maybe it's something RedPeak tried in the process but I wonder how the rest of the letters would have looked like with the same treatment as the "A", bringing in that stencil structure from the previous logo. Not that that would make it a better or worse logo, just wondering out loud. The logo extends well into sub-brands and pairs nicely with Aperçu Mono.

In addition, Avnet is introducing its "A-Frame," a new graphic element to build brand recognition that represents the company's dedication to progress and collaboration and is used to highlight or frame important moments.Avnet press release New Logo and Identity for Avnet by Red Peak New Logo and Identity for Avnet by Red Peak New Logo and Identity for Avnet by Red Peak "A-Frame" device.

This is a nice extension of the "A" into a recurring visual device for the identity. Not as striking, but it reminds me a little of the (RED) brand by Wolff Olins, with their parentheses able to wrap around anything and still be recognizable as (RED). Certainly, Avnet lacks some Bono and other mainstream brand power but the green diagonals are a good graphic effort to give Avnet a tool to build an identity around.

New Logo and Identity for Avnet by Red Peak Icons. New Logo and Identity for Avnet by Red Peak Diagrams.

Nice icons, although I keep trying to see "A" diagonals in the lines that are highlighted in a different color... doesn't seem to be a clear rhythm or pattern to them. Still, nice enough.

New Logo and Identity for Avnet by Red Peak Business cards. New Logo and Identity for Avnet by Red Peak Loose sheets of some kind. New Logo and Identity for Avnet by Red Peak Posters. New Logo and Identity for Avnet by Red Peak Packaging.

The applications are all solid with a good balance of white space, splashes of green, and repetition of the angle of the "A" as in the packaging or the bottom boxes of the loose sheets. The photography could use some kind of point of view... as it's all over the place, showing a satellite in space, a dude at a desk, and a dog chasing a drone all in different styles. I would recommend a Spotify duotone-ing approach so that then I could complain how it looks like a Spotify duotone approach. Anyway... a rather nice corporate redesign that makes a somewhat unknown company ready for broader consumer acceptance.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/zfBd3Z0Guqw/new_logo_and_identity_for_avnet_by_red_peak.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_avnet_by_red_peak.php Thu, 06 Apr 2017 05:14:18 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_avnet_by_red_peak.php
Categories: News

Spotted: New Logo for Pechanga Resort & Casino by Troika

Brand new - Wed, 04/05/2017 - 20:40
New Logo for Pechanga Resort & Casino by Troika Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/H1feXP6EnLg/new_logo_for_pechanga_resort_casino_by_troika.php http://www.underconsideration.com/brandnew/archives/new_logo_for_pechanga_resort_casino_by_troika.php Wed, 05 Apr 2017 13:08:33 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_pechanga_resort_casino_by_troika.php
Categories: News

Spotted: New Logo and Identity for Frénéhard & Michaux by bb&b

Brand new - Wed, 04/05/2017 - 20:40
New Logo and Identity for Frénéhard & Michaux by bb&b Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jAkjz2ya3Z0/new_logo_and_identity_for_frenehard_michaux_by_bbb.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_frenehard_michaux_by_bbb.php Wed, 05 Apr 2017 13:06:01 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_frenehard_michaux_by_bbb.php
Categories: News

Linked: Division I Logos in MS Paint

Brand new - Wed, 04/05/2017 - 16:20
Reddit user AlekRivard redrew ALL 351 Division I college team logos in Microsoft Paint because don't ask silly questions, just enjoy it wasn't you who had to do it. Full collection at the link, highlights here. Division I Logos in MS Paint Visit Link Reddit user AlekRivard redrew ALL 351 Division I college team logos in Microsoft Paint because don't ask silly questions, just enjoy it wasn't you who had to do it. Full collection at the link, highlights here. http://feedproxy.google.com/~r/ucllc/brandnew/~3/ggKI5tEyifE/division_i_logos_in_ms_paint.php http://www.underconsideration.com/brandnew/archives/division_i_logos_in_ms_paint.php Wed, 05 Apr 2017 09:06:05 -0600 http://www.underconsideration.com/brandnew/archives/division_i_logos_in_ms_paint.php
Categories: News

Noted: New Logo and Identity for Getinge by Paradigm

Brand new - Wed, 04/05/2017 - 16:20
"Founded in 1904 with roots going back to 1838, Getinge has grown both organically and through acquisitions to become a global market leader in many segments. Our portfolio combines well-known product families such as Maquet, Pulsion, Atrium, Lancer and Datascope - just to name a “It’s Getinge Hot in Here” New Logo and Identity for Getinge by Paradigm

"Founded in 1904 with roots going back to 1838, Getinge has grown both organically and through acquisitions to become a global market leader in many segments. Our portfolio combines well-known product families such as Maquet, Pulsion, Atrium, Lancer and Datascope - just to name a few. Today you can find us in over 40 countries. As a partner for integrated medtech solution Getinge provides innovations for operating rooms, intensive-care units, sterilization departments and for life science companies and institutions. Based on first-hand experience and close partnerships, we help to improve every-day life for people, today and tomorrow."

Design by
Paradigm (Gothenburg, Sweden)

Related links
Paradigm project page

Relevant quote
To reflect the innovative power behind the brand, the word mark was developed using geometric shapes. The symbol is inspired by the star of life; a globally recognized reference to medical personnel and emergency rescue. Its multiple parts represent the company’s numerous areas of competence coming together.

Images (opinion after)

New Logo and Identity for Getinge by Paradigm Logo. Animated underlying grid. New Logo and Identity for Getinge by Paradigm Identity elements. New Logo and Identity for Getinge by Paradigm Stationery. New Logo and Identity for Getinge by Paradigm Handbook. New Logo and Identity for Getinge by Paradigm Banners. New Logo and Identity for Getinge by Paradigm Outdoor ads. Slightly long introduction. Logo animation at the end.

Opinion
The old logo was a mostly forgettable one but at least it was trying to be interesting. The new logo goes where other wordmarks have gone before — custom, extended, geometric, squared-off structures — and does as nice a job as possible. It’s not amazing, it’s not terrible, it’s nice and commendable. I do question the “n” not being an “N”. The icon also does what other icons have done before, employing a curving, twisting ribbon approach that typically looks good as it does here. The combination of the squared-off wordmark and the round-ier icon makes for a somewhat interesting combination. In application, the best part might be the desaturated photographs with a lot of tan tones that complement the deep blue really well. Overall, about what you would expect from a serious European corporation, which is not a bad thing but maybe also not the most exciting thing.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/HSCKJZN5Me0/new_logo_and_identity_for_getinge_by_paradigm.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_getinge_by_paradigm.php Wed, 05 Apr 2017 08:49:57 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_getinge_by_paradigm.php
Categories: News

Reviewed: New Logo and Identity for Carl's Jr. and Hardee's by 72andSunny

Brand new - Wed, 04/05/2017 - 14:10
Established in 1941 and 1960, respectively and separately, Carl's Jr. and Hardees are a fast-food restaurant chain serving burgers that came together as two nearly identical entities in 1997 when Carl's Jr. acquired Hardees, with the former keeping its presence in the West and the “Wipe that Smile off your Star” New Logo and Identity for Carl's Jr. and Hardee's by 72andSunny

Established in 1941 and 1960, respectively and separately, Carl's Jr. and Hardees are a fast-food restaurant chain serving burgers that came together as two nearly identical entities in 1997 when Carl's Jr. acquired Hardees, with the former keeping its presence in the West and the latter in the East of the United States. Owned by CKE Restaurants, the two restaurants now have over 3,800 franchised or company-operated restaurants in 44 states and 41 foreign countries and U.S. territories. This year, the two have started a transition into a new global brand, advertising campaign, and identity created and designed by 72andSunny.

The previously retro-inspired logos [have been] replaced with a bold, yet streamlined, modern typeface that combines the classy, smooth look of the original script font with an elevated sensibility; a simple yellow star will remain a focus to honor CKE's iconic "Happy Star" heritage.CKE press release New Logo and Identity for Carl's Jr. and Hardee's by 72andSunny New Logo and Identity for Carl's Jr. and Hardee's by 72andSunny Logos.

If the old logos were introduced today they would get completely panned... with their too-cute-for-its-own-good star, heavy stroke, and antiquated script typography. But it's the combination of all those elements that have made them so instantly recognizable and reminiscent of the soda fountain era. In terms of hip factor, though, they were heavily lacking and these new iterations squarely aim to remedy that.

The smiling face has been removed from the star, the stroke has been dropped, and there is not a sign of red anywhere. These stripped-down logos follow the trend of companies dropping their excess visual baggage and the result in this case, while disconcerting at first, yields a pair of logos that are more efficient, bolder, and despite the fact that it's a star and a script typeface... more bad-ass. It also allows the logos to be more adaptable to their advertising, which I always thought there was an extreme disconnect between the family-friendly logos and their cleavage-powered TV ads that started back in 2005 with Paris Hilton, but more on that after.

CKE Restaurants Holdings, Inc. ("CKE"), parent company of Carl's Jr.® and Hardee's® restaurant chains, today announced the official launch of its new advertising direction and brand ethos, beginning with declaring their rightful status as "Pioneers of the Great American Burger"; the title will also serve as the company's new ad tagline.CKE press release New Logo and Identity for Carl's Jr. and Hardee's by 72andSunny "Pioneers of the Great American Burger". As a first step in this new direction, CKE debuted their "Pioneer Anthem" commercial last week - It's 30 seconds of tantalizing adrenaline that delivers the most in-your-face, deliciously pop culture-driven fast food history lesson of your life, all set to a beat-thumping electropop soundtrack that hits harder than a Jalapeño Popper®.CKE press release "Pioneers of the Great American Burger" spot.

The new global brand campaign for Carl's Jr. and Hardees revolves around being the pioneers of the great American burger, which is a fine rallying cry whether factually true or not. It does something other burger joints aren't doing and it helps give them a strong, decisive, affirming tone of voice and visual language that's based on endless combinations of Hoefler & Co.'s Knockout and a script font, all in yellow and white to match the new logos. As you'll see int the spots below, it's a consistent combination that leads to very convincing results. Like, I want a hamburger, right now.

A few spots with the new look. This week, the company introduces its new silver-fox of a spokes-character and fictional founder, Carl Hardee Sr. (portrayed by actor, singer, comedian, Charles Esten), who epically personifies this new irreverent, quality- and pioneer-focused direction. In CKE's newest commercial spot titled, "Carl Hardee Sr. Returns," Carl Hardee Sr. is seen "taking back" the company from "son," Carl Hardee Jr. (portrayed by the Upright Citizens Brigade's Drew Tarver).CKE press release Carl Sr. replaces Carl Jr..

Ever since that 2005 Paris Hilton ad, the TV spots have been babe after babe eating hamburgers, culminating in a three-way-innuendo'd ad last year and Kate Upton having a jalapeño orgasm during the Super Bowl this year. The joke is up. Or, well, it was up years ago but Carl's Jr. and Hardee's have finally dropped the strategy and are throwing Carl Jr., literally, under the bus. The new ad, or mini movie, shows Carl Sr. (played by Nashville's Deacon) explaining why boobs were in but now they are out. Somewhere between KFC's Colonel Sanders and Dos Equis' Most Interesting Man in the World, Carl Sr. has the potential to be a cool spokesperson for the brands and slowly help shed the gratuitous cleavage approach used for so many years that, granted, is probably part of what made them popular.

Characterized by a dark and bold richness, each menu item will see its inherent quality and dripping deliciousness put in the spotlight -- literally. CKE's menu offerings are taking center stage as the hero for this rebrand, and the company's updated presentation style ensures nothing distracts viewers from the true star of the show: the food.CKE press release New Logo and Identity for Carl's Jr. and Hardee's by 72andSunny Menu board. Open image in new tab to see bigger. New Logo and Identity for Carl's Jr. and Hardee's by 72andSunny New Logo and Identity for Carl's Jr. and Hardee's by 72andSunny Glimpse at new packaging.

In terms of actual application of the identity, there is not much yet. The best example is the menu board, which looks really great and showcases the main identity elements -- food photography against black, Knockout and script font, and yellow accents -- in a striking way. The packaging renders look shy by comparison and are probably still work-in-progress but they need some extra oomph on the side to match the energy of the ads. Overall, this is a solid update for a pair of brands that had and outdated look and an offensive ad strategy but are now positioned to be about the food they serve and the equity of being in the business for more than 70 years.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZAz5C7B3NdU/new_logo_and_identity_for_carls_jr_and_hardees_by_72andsunny.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_carls_jr_and_hardees_by_72andsunny.php Wed, 05 Apr 2017 05:38:00 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_carls_jr_and_hardees_by_72andsunny.php
Categories: News

Spotted: New Logo for Dexus by Hulsbosch

Brand new - Tue, 04/04/2017 - 20:55
New Logo for Dexus by Hulsbosch Visit Link

About Spotted posts
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Categories: News

Spotted: New Logo for Valley Transportation Authority

Brand new - Tue, 04/04/2017 - 20:55
New Logo for Valley Transportation Authority Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/5JllBA6gp7c/new_logo_for_valley_transportation_authority.php http://www.underconsideration.com/brandnew/archives/new_logo_for_valley_transportation_authority.php Tue, 04 Apr 2017 12:58:11 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_valley_transportation_authority.php
Categories: News

Spotted: New Logo for DXC.technology by Siegel+Gale

Brand new - Tue, 04/04/2017 - 20:55
New Logo for DXC.technology by Siegel+Gale Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/xNxjLmJRnDY/new_logo_for_dxctechnology.php http://www.underconsideration.com/brandnew/archives/new_logo_for_dxctechnology.php Mon, 03 Apr 2017 09:35:12 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_dxctechnology.php
Categories: News

Linked: Paula Scher: Works

Brand new - Tue, 04/04/2017 - 16:35
Unit Edition's latest, Paula Scher: Works, is now shipping and available in hard and softcover.  Works Visit Link Unit Edition's latest, Paula Scher: Works, is now shipping and available in hard and softcover. http://feedproxy.google.com/~r/ucllc/brandnew/~3/zsbZN9OBLT8/paula_scher_works.php http://www.underconsideration.com/brandnew/archives/paula_scher_works.php Tue, 04 Apr 2017 09:09:32 -0600 http://www.underconsideration.com/brandnew/archives/paula_scher_works.php
Categories: News

Noted: New Name and Logo for Oath

Brand new - Tue, 04/04/2017 - 16:35
Launching later this year, Oath will be the parent brand name for Verizon's digital media division which, among other brands, will include Yahoo and AOL (which in turn owns Huffington Post, TechCrunch, Engadget, et al) all of which will retain their brand names and logos, “I Swear I’m gonna Swear” New Name and Logo for Oath

Launching later this year, Oath will be the parent brand name for Verizon's digital media division which, among other brands, will include Yahoo and AOL (which in turn owns Huffington Post, TechCrunch, Engadget, et al) all of which will retain their brand names and logos, for now... mostly, as, reportedly, Yahoo will be changed to, um, Altaba. No further details are available. Not even a website for Oath.

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Related links
Twitter announcement
New York Times story

Images (opinion after)

New Name and Logo for Oath Logo.

Opinion
On a scale from 1 to Pretentious as Fuck — told you I was going to swear — Oath scores a 10. I don’t know if I’m alone in this but I find the name completely ridiculous, pretentious, annoying, and, above all, irrelevant to anything having to do with digital media. It’s not even, like, “OMG, they are so cool and brave for taking on an unconventional name”. It’s such an early 2000s start-up name too, like the doomed “Monday”. Just, yuck. The new logo follows on the footsteps of 2015’s Verizon redesign by using Neue Haas Grotesk as the starting point for a customized wordmark — the “O” in “Oath” has been made into a circle and the stem of the “h” has been lowered — punctuated by a colorful punctuation mark… instead of Verizon’s checkmark, this one has a colon. Good brand synergy, for sure. It’s not a bad logo because there is nothing wrong with but it’s not a great logo because there is nothing interesting about it. It does it’s job in spelling out the name and whose its daddy but that’s about it. For now. When the company officially launches maybe there will be more and I will place myself under oath — not a Verizon company — to follow up.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/3td8bzQ5cp4/new_name_and_logo_for_oath.php http://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_oath.php Tue, 04 Apr 2017 08:51:12 -0600 http://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_oath.php
Categories: News

Reviewed: New Logo and Identity for Majja by NH1 Design

Brand new - Tue, 04/04/2017 - 14:25
Opened at the end of 2016, Majja is a new chain of quick-service restaurants in India, focusing on serving vada pav -- deep-fried potato placed in a bun with dry red chutney powder and fried green chilies -- one of the traditional street foods of “Vada Bing, Vada Boom” New Logo and Identity for Majja by NH1 Design

Opened at the end of 2016, Majja is a new chain of quick-service restaurants in India, focusing on serving vada pav -- deep-fried potato placed in a bun with dry red chutney powder and fried green chilies -- one of the traditional street foods of Mumbai. Known as the "Desi Burger", the dish has been Americanized to a degree, being served with cheese and ketchup, but Majja is making sure to serve it traditionally across its first eight locations in Ahmedabad, with plans to grow to other cities. The identity for the restaurant has been designed by Gurgaon, India-based NH1 Design.

The word 'Majja' (fun) is commonly used across India. We created a fun verbal brand language that could be easily understood across different languages and cultures. A friendly tone of voice that completely aligned with the brand ethos.

The use of illustrated stories of people and the streets of Mumbai further emphasised the authenticity of the vada pavs. Together the visual and verbal language established a consistent set of assets for the brand.NH1 Design project page New Logo and Identity for Majja by NH1 Design Logo.

It is so nice to see a completely different typographic aesthetic for a logo other than traditional serif and sans serifs. The almost primitive structure and aesthetic of this wordmark is fun, bold, engaging, and differentiating. The stacked "j"s is both a great move to avoid the kerning issue that would have resulted from leaving them on the same baseline and it adds rhythm and bounce to the wordmark.

New Logo and Identity for Majja by NH1 Design Full logo. "Fun New Life". New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design Verbal variations.

The logo is paired with speech bubbles that complement majja, which means "fun", and while some (if not most) are lost on both literal and cultural translation to me, the point is clear that the name has a lot of flexibility and playfulness. I kind of like the handwritten, scripty font used, although it would have been nice if it had contextual alternates. The secondary variations with the wobbly uppercase and logo inside a speech bubble are not as elegant as the others but do work well paired with the illustrations.

New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design Illustration style. Check the project page to see the animation on all of these.

These could probably use some additional consistency but they are charming and fun.

New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design Food packaging and presentation.

The food packaging is great. I'm particularly fond of the logo on the napkins... not sure what it is, but I just keep coming back to it and enjoying how it looks. The cups with the repeating logos and speech bubbles also look great and the paper wrappers with the illustration make for a great distraction while you eat your vada pav. BTW... vada pad... mmmmm...

New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design Corporate materials.

The corporate materials are a little drab, mostly because of the tan/brown color used throughout that works okay when it's used sparingly on white, but a whole folder of it is too much of a sad color. The illustrations would have looked great on a white background. Still, it's a nice, business-y extension of the consumer aesthetic.

New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design Store.

The brick and mortar restaurants, in their limited square footage, do a good job in making the best of their space and branding pretty much every space available, including the vent fan in the back of the kitchen. The brown/tan color is a little oppressive but maybe that's just my Americanized sensibilities where I need bright happy colors around me.

New Logo and Identity for Majja by NH1 Design Giant vada pad roaming the streets.

Winning!

Brand presentation.

Overall, and this is my impression as a foreigner who has visited India once and on a limited schedule, this strikes a great balance of an authentic establishment operating with a more commercial approach that bridges the street food customs of Mumbai with the increased presence of Western fast food restaurants.

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