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News

Linked: Opening at Matchstic

Brand new - Tue, 10/30/2018 - 18:45
Position: Identity Designer at Matchstic in Atlanta, GA. Opening at Matchstic Visit Link Position: Identity Designer at Matchstic in Atlanta, GA. http://feedproxy.google.com/~r/ucllc/brandnew/~3/ubQEaMPPZB4/opening_at_matchstic_3.php https://www.underconsideration.com/brandnew/archives/opening_at_matchstic_3.php Tue, 30 Oct 2018 12:00:31 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_matchstic_3.php
Categories: News

Spotted: New Logo for York University Lions by Doug & Partners

Brand new - Tue, 10/30/2018 - 18:45
New Logo for York University Lions by Doug & Partners Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jDM-oJQG6gU/new_logo_for_york_university_lions_by_doug_partners.php https://www.underconsideration.com/brandnew/archives/new_logo_for_york_university_lions_by_doug_partners.php Tue, 30 Oct 2018 11:54:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_york_university_lions_by_doug_partners.php
Categories: News

Spotted: New Logo for Startpage.com

Brand new - Tue, 10/30/2018 - 18:45
New Logo for Startpage.com Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/EPWMoN8ozFA/new_logo_for_startpagecom.php https://www.underconsideration.com/brandnew/archives/new_logo_for_startpagecom.php Tue, 30 Oct 2018 11:49:33 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_startpagecom.php
Categories: News

Linked: New Avatar Series Logo

Brand new - Tue, 10/30/2018 - 15:30
There are four upcoming sequels to James Cameron's Avatar but all the internet can talk about is how the new logo for the series is not Papyrus. In other news: The new logo for James Cameron's Avatar sequels drops Papyrus as its main font. New Avatar Series Logo Visit Link There are four upcoming sequels to James Cameron's Avatar but all the internet can talk about is how the new logo for the series is not Papyrus. In other news: The new logo for James Cameron's Avatar sequels drops Papyrus as its main font. http://feedproxy.google.com/~r/ucllc/brandnew/~3/R2pJ3WpvXe4/new_avatar_series_logo.php https://www.underconsideration.com/brandnew/archives/new_avatar_series_logo.php Tue, 30 Oct 2018 06:17:04 -0600 https://www.underconsideration.com/brandnew/archives/new_avatar_series_logo.php
Categories: News

Noted: New Logo for Regal

Brand new - Tue, 10/30/2018 - 15:30
(Est. 1989) "Regal, a subsidiary of the Cineworld Group, operating one of the largest and most geographically diverse theatre circuits in the world, with over 9,000 screens across 11 territories including over 7,300 screens in the United States, located in 557 theatres in 43 states “Counting Crowns” New Logo for Regal

(Est. 1989) "Regal, a subsidiary of the Cineworld Group, operating one of the largest and most geographically diverse theatre circuits in the world, with over 9,000 screens across 11 territories including over 7,300 screens in the United States, located in 557 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of September 30, 2018. We believe that the size, reach and quality of the company's theatre circuit provides its patrons with a convenient and enjoyable moviegoing experience. We are committed to being 'The Best Place to Watch a Movie!'"

Design by
N/A

Related links
Regal press release
Regal brand guidelines (PDF)

Relevant quote
The new logo's orange color pays homage to Knoxville, the home of the Tennessee Volunteers, where Regal's headquarters reside. The icon next to the text has a dual significance, representing both the aperture of a camera, as well as a downward view of the signature Regal crown. The updated logo's sleek design is a great fit for the movie exhibitor, as Regal continues to streamline the entertainment experience and provide a variety of enhanced moviegoing options.

Images (opinion after)

New Logo for Regal The shape of the icon matches the aperture of a camera. New Logo for Regal Logo. New Logo for Regal On black. Logo animation. New Logo for Regal 3D view of the crown revealed in the animation. New Logo for Regal Typography usage. New Logo for Regal Sample applications.

Opinion
The old logo was not great and possibly bad but I guess it had a crown for “regal”. I never quite liked or got its Simon-esque background. The wordmark was insipid but fine too. The reaction to the new logo (on Twitter and in the tips I have received) is surprisingly negative. When I first saw the icon I really liked the effect created by rotating the inner heptagon, making it quite dynamic and attention-grabbing. Not for a second did I associate it with a camera lens aperture (which may be more my fault than anything else) and much less did I see it as a crown, which I thought was a clever plot twist revealed in the animation. I don’t think the goal of the static logo is to look like a crown but that once you see the logo in animation then you will always think of a crown when you see the logo. Most people that interact with this logo will be because they are going to the cinema where they will eventually see the animation, so it’s a nice subtle way to build extra meaning into the icon. I also like the wordmark — it’s an unexpected move from a movie theater chain and maybe it’s cooler than it deserves to be or as if it’s somehow out of place — like it belongs on the side of an airplane more than outside a 30-screen theater. The one thing that bothers me is the repetition of the “R” in the icon and the wordmark, especially with the “R” in the icon being around 80% of the one in the wordmark — it’s, like, different but not different enough. Overall, though, I think this is a great change that drops the dated old look of the old logo in favor of something far more interesting if, admittedly, a little far-fetched in its appropriateness for a movie theater chain.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/3hAE0zzD3bE/new_logo_for_regal.php https://www.underconsideration.com/brandnew/archives/new_logo_for_regal.php Tue, 30 Oct 2018 05:53:09 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_regal.php
Categories: News

Reviewed: New Logo and Identity for Tasmania's West Coast by For the People

Brand new - Tue, 10/30/2018 - 12:15
West Coast in Tasmania is a remote area in the relatively small island that is known for its geographic and climate ruggedness as well as its difficult accessibility. Rich in minerals, it was once heavily mined and is the main reason a railway even reaches “Where the Wild Things are” New Logo and Identity for Tasmania's West Coast by For the People

West Coast in Tasmania is a remote area in the relatively small island that is known for its geographic and climate ruggedness as well as its difficult accessibility. Rich in minerals, it was once heavily mined and is the main reason a railway even reaches it. Today it is home to around 4,000 people (out of the approximate 526,000+ population of Tasmania) and its beautiful and untouched scenery has been attracting increased tourism. Launched last week and rolling out over the next few months is a new identity designed by Sydney, Australia-based For the People who worked with the West Coast Council through an open process, inviting the region's 4,000 residents, tourism operators, and councillors to participate in the making of the brand. After a 10-month process, the result is an open source brand toolkit that allows the different constituents of the region to put together their own materials using a shared visual language. Spoiler: Do not let the barebones logo image above dissuade you, this gets crazy good.

There are a lot more images on For The People's project page if the many images included here are not enough!

The identity itself has the challenge of communicating the distinctly West Coast offer, whilst understanding that every town has its own view of the world and each are fiercely protective of their own identities. To this end, we created a set of identity elements that allow a multitude of anecdotal, distinctly West Coast messages to be expressed. Coupled with a bespoke typeface, iconography, and a photography library that defies the usual tourism imagery, the region can convey a coherent narrative and regional style, whilst maintaining the individual personality of each town, business or initiative. As an open-source identity system, every aspect is free to use by locals in the region, providing the tools to communicate effectively, where these would normally be cost prohibitive to anyone but large tourism operators to use.For the People provided text New Logo and Identity for Tasmania's West Coast by For the People Logo variations.

The logo, in its basic foundation forms, isn't much to look at. I mean, it's fine, but if that were all there was to it, it wouldn't be much of a story. In its simplicity, though, and given how wild things get, it's the perfect vessel to deliver a flexible system and serve as an anchor for all the different configurations possible.

We worked with Australian illustrator Marco Palmieri to develop a suite of illustrations and iconography that can be coupled with type and language, to further express the rough and ready life personality, and demonstrate the past and present history and environment of the region and towns.For the People provided text New Logo and Identity for Tasmania's West Coast by For the People Illustrations. New Logo and Identity for Tasmania's West Coast by For the People Detail of illustrations.

The first ingredient that starts to take this to 11 is a set of amazing illustrations that are full of texture, personality, and literally untold stories (if I wanted to get philosophical). I mean, a fish with a ball and chain? A woman running into a portal? Not one but two platypus illustrations? That's all something that makes me want to know more. The style is fantastic, avoiding all the clean and crisp lines of today's illustrations standards, and all with a great sense of depth using a single color.

We developed the master typeface, Sidetrack, with typographer Mathieu Reguer, that references the prolific large scale sign painted typography that appeared throughout the region during the settlement and mining boom. It's created around a Universal Stencil Plate, a lettering device invented by Joseph A. David in 1876. It features a complex grid that allows its user to trace any letter, numbers or punctuation shape that allowed numerous non-professionals to produce crude but consistent lettering in a very efficient way. This working man's typeface became the foundation in which we built several iterations of the font, each one capturing an aspect of the region, from the railway tracks that connected the towns and cover the region, through to an Art Deco variant that expresses the character of the beautiful heritage architecture that lives across the towns.For the People provided text New Logo and Identity for Tasmania's West Coast by For the People "Universal Stencil Plate". New Logo and Identity for Tasmania's West Coast by For the People New Logo and Identity for Tasmania's West Coast by For the People New Logo and Identity for Tasmania's West Coast by For the People Styles.

The second ingredient is a custom type family that uses the same monospace template and structure to generate different styles that yield a rich set of textures in the crazier styles as well as a tame, regular style to keep things sane. Like the logo, on their own, the fonts are good but could also fall a little flat if not activated in an interesting way. Luckily, they are most totally activated in an interesting way.

New Logo and Identity for Tasmania's West Coast by For the People Logo, in different font styles, with illustrations.

As an example of the flexibility of the system, above is one configuration of the logo, in different font styles, and with different illustrations. YES. Hard to read, maybe, but a whole lot of yes. And that's only the start.

New Logo and Identity for Tasmania's West Coast by For the People Badge generator.

Aside from flexible logos, there is a seemingly endless supply of badges, using all manners of what could be described as hipster-y arrangements but to hell with the stereotype as these are all great and fun no matter how many times we've seen them on coffee shops, breweries, and outdoor apparel brands. This is the real deal. A badge generator allows any company or service to enter their name, pick an illustration and a layout style, and use it.

New Logo and Identity for Tasmania's West Coast by For the People New Logo and Identity for Tasmania's West Coast by For the People New Logo and Identity for Tasmania's West Coast by For the People New Logo and Identity for Tasmania's West Coast by For the People New Logo and Identity for Tasmania's West Coast by For the People Sample logo sets for different towns.

The images above are my favorite of all the project, showing the unifying potential of the system that brings together the whole region in a consistently cool way.

New Logo and Identity for Tasmania's West Coast by For the People New Logo and Identity for Tasmania's West Coast by For the People Posters.

The illustrations and type family work great as well in any other number of combinations.

Working alongside Borja photographers Ollie Khe and Hayden Griffith, we developed a large volume of imagery and footage that captures what it means to be in the west coast. The isolation and beauty turned up to the nth degree, to show how the indiscriminate and unpredictable weather, coupled with a incredible variety of landscapes, can deliver an experience that can only be had on the West Coast of Tasmania.For the People provided text New Logo and Identity for Tasmania's West Coast by For the People New Logo and Identity for Tasmania's West Coast by For the People New Logo and Identity for Tasmania's West Coast by For the People Photography. New Logo and Identity for Tasmania's West Coast by For the People New Logo and Identity for Tasmania's West Coast by For the People Photography-based posters.

The place looks stunning and the photography really captures the feel that the West Coast is rugged AF. The muted, moody tones of the photography serve as great backdrops for the illustrations and type treatments as well.

New Logo and Identity for Tasmania's West Coast by For the People New Logo and Identity for Tasmania's West Coast by For the People Patches. New Logo and Identity for Tasmania's West Coast by For the People Coasters. New Logo and Identity for Tasmania's West Coast by For the People Key rings. New Logo and Identity for Tasmania's West Coast by For the People New Logo and Identity for Tasmania's West Coast by For the People Beanies.

Overall, this is non-stop bad-ass. To try to provide a more meaningful conclusion: I think the system does an amazing job in uniting a region through a shared visual language that is thought-out in a way that provides everyone involved something they can see themselves in, whether it's a mining cart or one of the two platypuseseses. Even the typography provides people a choice, with a straight up font or one with more texture. And, in general, it all conveys a certain unhinged-ness from the rest of the world that seems to honor the geographical unhinged-ness of the West Coast.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/5OQLZxJDyqU/new_logo_and_identity_for_tasmanias_west_coast_by_for_the_people.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tasmanias_west_coast_by_for_the_people.php Tue, 30 Oct 2018 04:51:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tasmanias_west_coast_by_for_the_people.php
Categories: News

Spotted: New Name and Logo for Marvel Stadium

Brand new - Mon, 10/29/2018 - 17:55
New Name and Logo for Marvel Stadium Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Wb3mEHPyPxc/new_name_and_logo_for_marvel_stadium.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_marvel_stadium.php Mon, 29 Oct 2018 11:32:55 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_marvel_stadium.php
Categories: News

Spotted: New Logo and Identity for Lawyers for Civil Rights by OverUnder

Brand new - Mon, 10/29/2018 - 17:55
New Logo and Identity for Lawyers for Civil Rights by OverUnder Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/umu7CwSPSSc/new_logo_and_identity_for_lawyers_for_civil_rights_by_overunder.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lawyers_for_civil_rights_by_overunder.php Mon, 29 Oct 2018 11:26:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lawyers_for_civil_rights_by_overunder.php
Categories: News

Announced: Co-Op Shop: Open Submissions, Volume 1

Brand new - Mon, 10/29/2018 - 15:45
Alright, here we go! Time to design and vote. As a reminder: this stage is about creating and selecting the best ideas/executions to later convert into Cotton Bureau campaigns which is when you will be able to pre-order the t-shirts. “Deadline: November 7”  Open Submissions, Volume 1

Alright, here we go! Time to design and vote. As a reminder: this stage is about creating and selecting the best ideas/executions to later convert into Cotton Bureau campaigns which is when you will be able to pre-order the t-shirts.

1. Getting started

Download the Cotton Bureau mock-up template (157Mb).

Unfortunately the silhouette of the t-shirt is a little clunky but the PSD file has layers for all the t-shirt colors and textures available, so you will definitely want to use it.

2. General Guidelines Overall, stick to ideas that are related to Brand New be it in recurring themes, specific insider references, and/or more general notions related to logo, identity, and branding. General design, creativity, typography ideas are also welcome but are less representative of the goal of the Co-op Shop. Keep it fun, clean, and inclusive by not being unnecessarily mean and/or overly sarcastic. We reserve the right to remove anything we deem offensive or insensitive. No logo parodies will be accepted as it's likely they will attract legal action and we have no interest in fielding cease and desist letters. Different executions of the same idea presented coincidentally from two or more people are okay -- it's good to have options and the ones with the most upvotes will get moved into campaigns. If you have an idea but no time (or interest) to design it, share it and label it as a "free" idea for anyone to interpret. If you see an idea that you think could be executed differently, ask for permission to present your own execution -- this is a gray area, so use common sense and decency! 3. Design Guidelines Limit to 2 ink colors. Printable area is 11 inches wide by 14 inches tall on the front and/or the back. You can use the front, the back, or both. 4. Posting Guidelines On quantity You can post multiple ideas... say, 5. Don't be overwhelming by posting 15 or 20. Don't post minimal variations of the same idea (e.g., same layout and sentence but in 10 different fonts or color combinations). Self-edit before posting. On format You are encouraged to stick with the Cotton Bureau template to present your ideas. It's okay if you want to present it in your preferred t-shirt mock-up template. On upload protocol Upload a single t-shirt per comment so that the voting applies to only one design at a time. Use the Disqus picture-upload feature to upload your design.  Open Submissions, Volume 1 5. Voting Guidelines Upvote if you would honestly consider buying the t-shirt. You can downvote if you like but, for whatever reason, Disqus has removed the option to publicly see downvotes. Not that they would play a big role anyway as the idea is to move forward with whatever gets upvoted the most. 6. Deadline Wednesday November 7 to submit. Friday November 9 to vote. (You can upvote any time starting now, but we'll stop tallying on Nov. 9.)

After November 9 we will work as fast as possible with the most popular t-shirts to move them into Cotton Bureau campaigns and try to launch them before Thanksgiving so that, ideally, the first batch of t-shirts are ready to be received for the Holiday season.

We'll see how all this works out and make changes if necessary for Volume 2. Keep in mind that the sooner you upload your ideas the more votes it's likely to gather.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YarvT3WZBQ0/co-op_shop_open_submissions_volume_1.php https://www.underconsideration.com/brandnew/archives/co-op_shop_open_submissions_volume_1.php Mon, 29 Oct 2018 09:41:31 -0600 https://www.underconsideration.com/brandnew/archives/co-op_shop_open_submissions_volume_1.php
Categories: News

Linked: Skull©®™

Brand new - Mon, 10/29/2018 - 14:40
Emblemetric points out the surprising rise of skull logos registered with the United States Patent and Trademark Office after 2000. Skull©®™ Visit Link Emblemetric points out the surprising rise of skull logos registered with the United States Patent and Trademark Office after 2000. http://feedproxy.google.com/~r/ucllc/brandnew/~3/0Sa_gW0TEjo/skull.php https://www.underconsideration.com/brandnew/archives/skull.php Mon, 29 Oct 2018 08:10:07 -0600 https://www.underconsideration.com/brandnew/archives/skull.php
Categories: News

Noted: New Logo and Identity for Buffalo Wild Wings by Interbrand

Brand new - Mon, 10/29/2018 - 14:40
"Buffalo Wild Wings, founded in 1982, is the largest sports bar brand in the United States. Globally, there are more than 1,200 restaurants in 10 countries. Buffalo Wild Wings is part of the Inspire Brands family of restaurants." “In the Buff” New Logo and Identity for Buffalo Wild Wings by Interbrand

"Buffalo Wild Wings, founded in 1982, is the largest sports bar brand in the United States. Globally, there are more than 1,200 restaurants in 10 countries. Buffalo Wild Wings is part of the Inspire Brands family of restaurants."

Design by
Interbrand (Cincinnati, OH office)

Related links
Interbrand project page

Relevant quote
Following the brand’s acquisition by Inspire Brands earlier this year, Buffalo Wild Wings sought to develop a new playbook centered on taking the ‘wings, beer, sports’ brand to a new level. Enlisting the help of Interbrand, Buffalo Wild Wings’ debuted their new logo as their first step in a series of strategic moves to refocus the sports bar experience across its whole system of more than 1,200 restaurants.

Outwardly expressing the new brand strategy, a refreshed visual identity system signals change. The new Buffalo Wild Wings logo is a contemporary take on the mark. It leverages iconic elements from the past while simultaneously introducing new elements indicative of where the brand is going. The new logo also provides flexibility, as it consists of a system of multiple versions which can be used horizontally or vertically, and it can be executed across a range of media activations.

A range of visual touchpoints were created to bring the Buffalo Wild Wings brand to life, including capturing the story of the winged buffalo, dubbed ‘The Buffalore’, and celebrating the iconic range of flavorful sauces. The new graphic style is as distinctive as it is appealing, delivering a mouth-watering message and keeping the theme that ‘wild’ is our middle name.

Images (opinion after)

New Logo and Identity for Buffalo Wild Wings by Interbrand Icon, before and after. New Logo and Identity for Buffalo Wild Wings by Interbrand Logo. New Logo and Identity for Buffalo Wild Wings by Interbrand New Logo and Identity for Buffalo Wild Wings by Interbrand Ads. New Logo and Identity for Buffalo Wild Wings by Interbrand Cups. New Logo and Identity for Buffalo Wild Wings by Interbrand Caps. New Logo and Identity for Buffalo Wild Wings by Interbrand Buttons.

Opinion
I’ll start by saying that even though I am not a big admirer of the old logo I acknowledge its effectiveness in having created a recognizable icon and a visual tone that’s appropriate for wings, beer, and sports. The new logo is a lateral and mostly backward evolution, especially when it comes to the icon. The old one had strong, pointy, confident lines and used a relatively low amount of vector points to get the buffalo’s hairiness across. The new one is more complex and wobbly all around. Whereas the wings in the old icon looked integrated, this time they feel tacked on. The chin and leg hair now looks more like an old man. The one positive of the new icon is the stance of the buffalo that is more forward-leaning. The wordmark was bad then, it is bad now. Possibly worse now in that it’s trying to be cool or clever with all the awkward flared serifs. Hard to tell what’s up with the applications and how they directly apply to the restaurant experience. In terms of the advertising shown, I don’t know if there were literal depictions of the winged buffalo before or not but it’s not really something I want to see visualized so realistically. The overlay yellow type also has a dated advertising-y look that’s not entirely flattering. Overall, this doesn’t seem to move the needle in any positive or negative way — a change that will most likely go unnoticed too and not in that cool Lufthansa way.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/4p47VX-lCtU/new_logo_and_identity_for_buffalo_wild_wings_by_interbrand.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_buffalo_wild_wings_by_interbrand.php Mon, 29 Oct 2018 07:48:17 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_buffalo_wild_wings_by_interbrand.php
Categories: News

Reviewed: New Name, Logo, and Identity for Taster by Koto

Brand new - Mon, 10/29/2018 - 13:35
Established in 2017, originally as Mission Food, Taster is a delivery-only food brand in France that works by creating its own "restaurants" that exist solely to cook for delivery through existing delivery companies like Uber Eats and Deliveroo. To date, Taster has created Mission Saigon, “Set Tones Wagging” New Name, Logo, and Identity for Taster by Koto

Established in 2017, originally as Mission Food, Taster is a delivery-only food brand in France that works by creating its own "restaurants" that exist solely to cook for delivery through existing delivery companies like Uber Eats and Deliveroo. To date, Taster has created Mission Saigon, offering Vietnamese; O Ke Kai, offering Hawaiian and Pacific Rim flavours; and Out-Fry, offering Korean street food. Again, these are not restaurants you can walk into, rather they are kitchens optimized for takeaway and Taster is the parent brand behind them. Taster recently introduced a new identity designed by London, UK-based Koto.

Koto was asked to create a new name and brand identity for Mission Food. First we built a brand strategy around the idea 'make every meal special.' This works as a promise to the customer: never settle for anything less than delicious, whether you're on your own in front of the TV or socialising with friends. It also speaks directly to the kitchen staff who, without a bricks and mortar restaurant to service, can focus on making great food and getting it out the door fast. We gave them a name that's immediate enough to work across European markets. It's bold, emotive and it works from a meta brand perspective: each sub brand gives you a taste of the whole collection.Koto provided text New Name, Logo, and Identity for Taster by Koto Icon explorations. From a visual identity perspective, the 'T' and tongue symbol worked really well. Having settled upon these, the effort was in getting the 'T' Tongue to work at all scales across everything from merchandise to signage. It's playful and a bit tongue in cheek (ahem), with an obvious nod to emojis, without feeling like an emoji itself. It's also easy to apply and - because it feels quite different to the sub brands - sits well above them as a meta brand to aid customer comprehension. We paired it with photography that emphasises the generosity of portions and freshness of ingredients the sub brands have become known for.Koto provided text New Name, Logo, and Identity for Taster by Koto Logo. New Name, Logo, and Identity for Taster by Koto Icon.

The old name sounded more like a non-profit whose goal was to provide food for those in need and the logo looked more like kitchenware product retailer -- so both the name and the logo were relatively good but just not for this company. The new name is catchier and more consumer-friendly but I do question if it's too English-y -- and I don't mean England-English but language-English. Maybe it doesn't really matter as it's not a brand name that people will interact with regularly, given that none of the restaurants are called Taster and neither orders are placed nor deliveries are made through Taster, at least not for now. Still, the name and logo need to attract employees, chefs, investors, and, possibly, eventually, the general public, who might or might not be ready for a tongue-wagging logo.

When I saw it, I immediately liked it for no other reason that there is no other logo out there that is simply a tongue sticking out of a disembodied mouth. I can totally see how it would be a turn off for many people -- especially if you suffer from Touloungeaphobia or Lingophobia or merely if you are grossed out by tongues -- but, in its cartoony rendition, I find it humorous, engaging, and memorable. It's also perfectly done, with the shape of the mouth flowing into the stroke that helps define the tongue and the subtle shadow helps create enough depth. The wordmark is nice too and I like how the uppercase approach makes it look a little more serious while the flair on the "R" alludes to the tongue.

New Name, Logo, and Identity for Taster by Koto Pattern.

I dig this pattern so much. It needs to go on Print All Over Me stat.

New Name, Logo, and Identity for Taster by Koto Guidelines. New Name, Logo, and Identity for Taster by Koto Flyers. New Name, Logo, and Identity for Taster by Koto Delivery bags. New Name, Logo, and Identity for Taster by Koto Ad. New Name, Logo, and Identity for Taster by Koto New Name, Logo, and Identity for Taster by Koto Photography. New Name, Logo, and Identity for Taster by Koto Instagram account. New Name, Logo, and Identity for Taster by Koto Apron. New Name, Logo, and Identity for Taster by Koto T-shirt.

The applications are a little loose and unfinished in part because they are stuck somewhere between wanting/needing to be a business-to-business brand and a business-to-consumer brand at the same time. Right now they are designed to accommodate either need but without being too convincing yet -- in a few month's or year's time, as the business evolves and figures out what the goal of the Taster brand is, then it will be more interesting to see how the applications are helping shape it. In the meantime, it's a jovial and entertaining identity that breaks the mold.

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Categories: News

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