Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community.

News

Reviewed: New Logo and Identity for Action for Children by Johnson Banks

Brand new - Mon, 04/10/2017 - 14:15
Established in 1869, Action for Children is one of the largest charities in the UK, helping disadvantaged children and young people. With nearly 7,000 staff and volunteers, Action for Children manages over 600 services -- including fostering and adoption, intervening to stop neglect and abuse, “Action-packed” New Logo and Identity for Action for Children by Johnson Banks

Established in 1869, Action for Children is one of the largest charities in the UK, helping disadvantaged children and young people. With nearly 7,000 staff and volunteers, Action for Children manages over 600 services -- including fostering and adoption, intervening to stop neglect and abuse, and providing practical and emotional support -- that help 390,000 children, young people, and families every year. Last month, the organization introduced a new identity designed by London-based Johnson Banks.

In our visits and research trips, we kept returning to the observation that they were breaking cycles and re-routing lives, for the better. This inspired a new brand approach based on the flow of their work, always beginning or ending with the words 'How Action for Children Works'.

Rather than simply hiding behind a 'new logo in the corner', this forces the organisation to always show how they work, and the difference they have made. And, from almost the first layouts, we were able to talk about and illustrate the vast breadth of what they do - something that they struggled to do before.Johnson Banks project page New Logo and Identity for Action for Children by Johnson Banks Logo.

The old logo had that naive charity/nonprofit aesthetic of a logo done on a budget, which can be endearing. It got the message across, or at least a message across: something to do with children and that doing it together is better, but not much else beyond that. Like other Johnson Banks identities -- Cystic Fibrosis Trust or Acumen -- this one transforms the logo into a brand message with every application by wrapping the wordmark, literally, inside a statement: How Action for Children Works.

The logo looks like a slightly tweaked Rubik (which is used throughout the identity) that gives it an almost undesigned, deadpan survey-like aesthetic, which doesn't lend itself to a typical good, standalone logo but it works perfectly as a kind of cog that sets the identity in motion.

New Logo and Identity for Action for Children by Johnson Banks Establishing "How?" as the brand strategy and identity hook. New Logo and Identity for Action for Children by Johnson Banks One example of how "How Action for Children Works". New Logo and Identity for Action for Children by Johnson Banks New Logo and Identity for Action for Children by Johnson Banks Posters.

The strategy and visual manifestation is about always providing an opportunity for the organization to explain exactly what it does and how it does it differently than other charities, allowing it to provide clear, actionable statements that reflect its services and values. The logo works either as a starting point to deploy messages or as a punctuation mark that concludes messages. The flowchart aesthetic works great to convey that Action for Children offers a choice, a choice for something better. Maintaining the red color throughout gives it a sense of urgency but the silhouetted photographs of people and objects adds a certain warmth. At times it feels like maybe too much text, like it's almost an assignment to make it through a poster or ad which may be a challenge with today's lack-of-attention-span culture but, for those that care, it shouldn't be a problem.

New Logo and Identity for Action for Children by Johnson Banks Brochure. New Logo and Identity for Action for Children by Johnson Banks Print ads. New Logo and Identity for Action for Children by Johnson Banks Office interior. New Logo and Identity for Action for Children by Johnson Banks T-shirt. New Logo and Identity for Action for Children by Johnson Banks Pens. New Logo and Identity for Action for Children by Johnson Banks Mugs. New Logo and Identity for Action for Children by Johnson Banks Tote.

At times it also feels like the logo has to be working extra hard all the time... as if it can't just be a logo, it always has to have some accompanying message. Not that logos have feelings or stamina but the people who use them do, and I can see maybe 3 - 5 years down the line someone saying "Can I just put this logo on a tote and be done with it?". Nonetheless, as a way to give the charity a boost, clarity, and a striking visual strategy to communicate their efforts, this is a smart, bold, and distinctive identity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GLAAK9U8_H4/new_logo_and_identity_for_action_for_children_by_johnson_banks.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_action_for_children_by_johnson_banks.php Mon, 10 Apr 2017 05:33:50 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_action_for_children_by_johnson_banks.php
Categories: News

Spotted: New Logo and Identity for Grupo Saltor by Shift

Brand new - Fri, 04/07/2017 - 21:20
New Logo and Identity for Grupo Saltor by Shift Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Hwp3e1r74Ps/new_logo_and_identity_for_grupo_saltor_by_shift.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_grupo_saltor_by_shift.php Fri, 07 Apr 2017 13:09:59 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_grupo_saltor_by_shift.php
Categories: News

Spotted: New Logo and Identity for State Bank of India by Design Stack

Brand new - Fri, 04/07/2017 - 21:20
New Logo and Identity for State Bank of India by Design Stack Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ML0D_w6cG7M/new_logo_and_identity_for_state_bank_of_india_by_design_stack.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_state_bank_of_india_by_design_stack.php Fri, 07 Apr 2017 13:01:25 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_state_bank_of_india_by_design_stack.php
Categories: News

Linked: Even the SFPD is Pissed at Pepsi

Brand new - Fri, 04/07/2017 - 18:05
The Kendall-Jenner-Protest-Pepsi ad backlash continues... Turns out the ad used a logo that mimics that of the San Francisco Police Department without their permission. I doubt a can of Pepsi will get them out of this one. Even the SFPD is Pissed at Pepsi Visit Link The Kendall-Jenner-Protest-Pepsi ad backlash continues... Turns out the ad used a logo that mimics that of the San Francisco Police Department without their permission. I doubt a can of Pepsi will get them out of this one. http://feedproxy.google.com/~r/ucllc/brandnew/~3/4lkeA_tb_bA/even_the_sfpd_is_pissed_at_pepsi.php http://www.underconsideration.com/brandnew/archives/even_the_sfpd_is_pissed_at_pepsi.php Fri, 07 Apr 2017 09:51:44 -0600 http://www.underconsideration.com/brandnew/archives/even_the_sfpd_is_pissed_at_pepsi.php
Categories: News

Noted: New Logo and Identity for Fayeteville by BLKBOXLABS

Brand new - Fri, 04/07/2017 - 17:00
"Experience Fayetteville is the convention and visitors bureau for the city of Fayetteville, Arkansas. We are responsible for marketing the city to visitors and achieving a positive economic impact through tourism. We are the first point of contact for convention and meeting planners, sports tournament “Ixnay on the Exp Fay” New Logo and Identity for Fayeteville by BLKBOXLABS

"Experience Fayetteville is the convention and visitors bureau for the city of Fayetteville, Arkansas. We are responsible for marketing the city to visitors and achieving a positive economic impact through tourism. We are the first point of contact for convention and meeting planners, sports tournament coordinators and tour operators. Experience Fayetteville oversees the visitors bureau and its store, as well as the Fayetteville Town Center and the historic Clinton House Museum."

Design by
BLKBOXLABS (Fayetteville, AR)

Related links
Fayeteville Flyer story

Images (opinion after)

New Logo and Identity for Fayeteville by BLKBOXLABS Logo. New Logo and Identity for Fayeteville by BLKBOXLABS Stacked version. New Logo and Identity for Fayeteville by BLKBOXLABS Shorthand. New Logo and Identity for Fayeteville by BLKBOXLABS Posters. (Image via Fayeteville Flyer) New Logo and Identity for Fayeteville by BLKBOXLABS Stationery. (Image via Fayeteville Flyer) New Logo and Identity for Fayeteville by BLKBOXLABS USB. (Image via Fayeteville Flyer) New Logo and Identity for Fayeteville by BLKBOXLABS Macaroon gift. (Image via Fayeteville Flyer)

Opinion
The old logo would have been perfect for Spaghettiville but, alas, that place does not exist and even if it did, the old logo would not have been good enough. The new logo… is adventurous at best, with a knock-off vibe combination of British Columbia with an unlicensed copy of Ed Interlock. It’s better than before, but that didn’t take much effort and this new logo, while attractive at a glance, is very awkward. Those “T”s! The shorthand version… I get it, it fits in the shape of the state but “Exp”? “Fay”? No. But maybe the locals do call it “Fay”? Maybe, in which case, they should stop, because names that end in -ville are awesome. Like Spaghettiville. Applications are sort of nice. Overall, if this identity did anything, it was to nudge me to Google Fayeteville for a good 10 minutes; looks like a great place, so… mission accomplished, I guess, and joke’s on me.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/m6BjSR7CBms/new_logo_and_identity_for_fayeteville_by_blkboxlabs.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_fayeteville_by_blkboxlabs.php Fri, 07 Apr 2017 09:37:38 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_fayeteville_by_blkboxlabs.php
Categories: News

Reviewed: Friday Likes 202: From Paloma Nieri, Sebastian Haus and Hojin Kang, and Anagrama

Brand new - Fri, 04/07/2017 - 13:45
A food-driven collection of crisp projects this week, with work from Lima, Berlin, and Monterrey. “From Paloma Nieri, Sebastian Haus and Hojin Kang, and Anagrama” Friday Likes 202

A food-driven collection of crisp projects this week, with work from Lima, Berlin, and Monterrey.

Primos by Paloma Nieri Primos by Paloma Nieri

Primos Chicken Bar is a rotisserie chicken joint in Lima, Peru, where the chicken is a rock star (figuratively speaking) and where they have dedicated a wall to faux concert posters with chicken motifs. Designed by local designer Paloma Nieri in collaboration with creative director Roni Heredia, illustrator Israelo del mundo de papel, and letterer Lu Nolasco, the restaurant is a wild mix of chicken illustrations and lettering that makes eating rotisserie chicken quite exciting. Keeping all the disparate elements together is the condensed Primos wordmark and a Bauhaus-meets-AC/DC chicken icon that surely knows how to take things up to 11. See full project

Feiner Herr by Sebastian Haus and Hojin Kang Sebastian Haus and Hojin Kang

Feiner Herr is a food truck roaming the streets of Berlin, Germany, serving modern takes on the pancake. Far from the IHOP aesthetic, the identity designed by Hamburg, Germany-based Sebastian Haus and local Hojin Kang, brings to life the name (which translates to "Fine Gentleman") with a Bauhaus-meets-Downton Abbey logo that makes for a great spokesman. The crisp, geometric icon is complemented by a series of Art Deco, abstract-pancake tiles that provide lovely textures and things to ogle at while you wait for some fluffy, high-end pancakes. See full project

Winter Milk by Anagrama Winter Milk by Anagrama

Winter Milk is a chain of ice cream shops in Monterrey, Mexico, that has just gotten a Bauhaus-mee... no, sorry, it doesn't work on this one. Designed by Anagrama, the identity has a deliberate Wes Anderson vibe with a lot of spaced-out Futura and a peppy color palette. As usual, the typography all around is great, with some complementary script and condensed Futura variations thrown in for good measure. Most of the identity elements are straight out of 1950s diners so there is nothing new per se but everything is so well calibrated and modernized that it's hard not to enjoy it. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/GTRp0SNuEbA/friday_likes_202.php http://www.underconsideration.com/brandnew/archives/friday_likes_202.php Fri, 07 Apr 2017 06:11:19 -0600 http://www.underconsideration.com/brandnew/archives/friday_likes_202.php
Categories: News

Pages

iStock Offer

20% Off Sale at iStock until March 10th 2017