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Spotted: New Logo for DXC.technology

Brand new - Mon, 04/03/2017 - 16:45
New Logo for DXC.technology Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/xNxjLmJRnDY/new_logo_for_dxctechnology.php http://www.underconsideration.com/brandnew/archives/new_logo_for_dxctechnology.php Mon, 03 Apr 2017 09:35:12 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_dxctechnology.php
Categories: News

Spotted: New Logo for Fonville Morisey

Brand new - Mon, 04/03/2017 - 16:45
New Logo for Fonville Morisey Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/cAY8HoGiaIU/new_logo_for_fonville_morisey.php http://www.underconsideration.com/brandnew/archives/new_logo_for_fonville_morisey.php Mon, 03 Apr 2017 09:32:05 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_fonville_morisey.php
Categories: News

Linked: Johnson Banks FTW

Brand new - Mon, 04/03/2017 - 16:45
I rarely link to a firm's new website but Johnson Banks' new website is stellar and manages to offer a genuinely innovative navigation approach. Take it for a spin, literally. Johnson Banks FTW Visit Link I rarely link to a firm's new website but Johnson Banks' new website is stellar and manages to offer a genuinely innovative navigation approach. Take it for a spin, literally. http://feedproxy.google.com/~r/ucllc/brandnew/~3/mc_JF1DSYgw/johnson_banks_ftw.php http://www.underconsideration.com/brandnew/archives/johnson_banks_ftw.php Mon, 03 Apr 2017 09:05:18 -0600 http://www.underconsideration.com/brandnew/archives/johnson_banks_ftw.php
Categories: News

Noted: New Logo for Fetch by The Creative Counsel

Brand new - Mon, 04/03/2017 - 16:45
(Est. 2008) "Fetch TV partners with leading internet service providers Optus, the iiNet Group (iiNet, Internode, Westnet, TransACT and Adam Internet) and M2 (Dodo and iPrimus) along with leading retailers Harvey Norman, Domayne and Joyce Mayne to provide subscribers with an entertainment service delivered to “’Round the Corner” New Logo for Fetch by The Creative Counsel

(Est. 2008) "Fetch TV partners with leading internet service providers Optus, the iiNet Group (iiNet, Internode, Westnet, TransACT and Adam Internet) and M2 (Dodo and iPrimus) along with leading retailers Harvey Norman, Domayne and Joyce Mayne to provide subscribers with an entertainment service delivered to the TV over a broadband connection to a set top box. In addition to a 1 terabyte personal video recorder for recording TV, the content line up includes an in-home movie store with over 4,000 titles including the latest new releases, a TV store with leading TV shows to purchase, leading SVOD service Netflix, Catch-Up TV services ABC iview, SBS on Demand, Plus 7 and TENPlay, apps including YouTube, as well as the option to add subscription entertainment channels from major content providers."

Design by
The Creative Counsel (Johannesburg, South Africa)

Related links
Mumbrella story

Relevant quote
Ross Creative Council came up with the idea of “Fetch. We Bring It”.

“You bring the TV and we’ll fetch the entertainment,” Ross said.

The campaign will be heavily skewed to women.

Ross won the business after an eight-way pitch, with Lorson and Benchley saying the agency had managed to deliver a complete brand platform which will allow it to market throughout the year and capitalise on the range of series which will come through its channel partners.

Images (opinion after)

New Logo for Fetch by The Creative Counsel Logo. Fetch presentation; logo animation at the end.

Opinion
The old logo, in VAG Rounded, was like a painful web 2.0 start-up logo… I really didn’t think they made these anymore. It was harmless though, nothing too upsetting about it. Unlike the new logo, where the full-on, quarter-circle corners are somewhat upsetting, particularly in the “h“, where the right leg is straight. If the color was something else, it might have shed the web 2.0 look and perhaps even looked okay but the brightness is too playful combined with those overly friendly corners. The “We Bring It” tagline also feels dated, like something we all said seriously in the early 2000s but now we say ironically. To its credit, the logo looks convincing on their site and along with all the other sales-y copy and images there it comes together as a cohesive consumer brand but, still, yikes with them rounded corners.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WWFVB06bjeQ/new_logo_for_fetch_by_the_creative_counsel.php http://www.underconsideration.com/brandnew/archives/new_logo_for_fetch_by_the_creative_counsel.php Mon, 03 Apr 2017 08:46:37 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_fetch_by_the_creative_counsel.php
Categories: News

Reviewed: New Logo and Identity for Tretyakov Gallery by ONY

Brand new - Mon, 04/03/2017 - 13:30
Established in 1856, Tretyakov Gallery is the most comprehensive museum of Russian art in the world, with more than 170,000 works of art displayed throughout 62 rooms, in a stately building in Moscow. It technically opened in 1892 but its story goes back 36 years “Now You T it, Now You Don't” New Logo and Identity for Tretyakov Gallery by ONY

Established in 1856, Tretyakov Gallery is the most comprehensive museum of Russian art in the world, with more than 170,000 works of art displayed throughout 62 rooms, in a stately building in Moscow. It technically opened in 1892 but its story goes back 36 years when a Moscow merchant, Pavel Mikhailovich Tretyakov, began collecting Russian paintings and then commissioning them, ultimately donating over 2,000 pieces to establish the gallery. Over the years, the gallery has established sister museums across Moscow, most notably a building dedicated to twentieth-century art, and a range of historical sites. Recently, Tretyakov Gallery introduced a new identity designed by Moscow-based ONY.

Today the gallery develops, it becomes closer to the people, from the format of the classical museum is transformed into a modern, relevant space filled with a diverse array of activities. To develop the image, which will unite the entire museum complex, its projects and activities, needed a universal sign. It could not be entirely new, but it had to look modern, in addition, it was to be understandable to foreign audiences.

The basis of the decision lay down a living letter "T", shifts the focus on people and the ability to transform into a variety of images and objects. The new "T" combines the tradition of the Cyrillic alphabet and the Russian avant-garde aesthetics. The letter fits in the modern digital world and understood in many languages. The sign is the basis for flexible visual system - is not just a letter, and a window into the world of Russian art. In it there are paintings, sculptures, installations, people.ONY project page (Google-translated) New Logo and Identity for Tretyakov Gallery by ONY New Logo and Identity for Tretyakov Gallery by ONY Logo in English and Russian. Your browser does not support the video tag. Logo with people. New Logo and Identity for Tretyakov Gallery by ONY Logos for the different locations and smaller museums.

The old logo was fine... a typical depiction of the museum's building with decent type. Not very exciting or interpretative and it got the job done but it was unable to encompass all of the extensions from the main gallery location. The new logo features a "T" in an abstract style that looks both classic and contemporary and has been designed to be flexible in what it shows in the stem, either serving as a window to place imagery or as a placeholder for any other vertical shapes, like humans. Keeping the triangles of the crossbar, maintains a consistent visual element as the stem changes, which is what gives this a slightly novel twist from the usual logo-as-window approach. The wordmark in the geometric sans serif isn't quite right; I think the serif chosen for the identity (shown below) would have yielded a better combination of new and old between monogram and wordmark.

New Logo and Identity for Tretyakov Gallery by ONY Typography. New Logo and Identity for Tretyakov Gallery by ONY Tickets. New Logo and Identity for Tretyakov Gallery by ONY New Logo and Identity for Tretyakov Gallery by ONY Brochures. New Logo and Identity for Tretyakov Gallery by ONY New Logo and Identity for Tretyakov Gallery by ONY New Logo and Identity for Tretyakov Gallery by ONY Poster. New Logo and Identity for Tretyakov Gallery by ONY Long things. New Logo and Identity for Tretyakov Gallery by ONY Programming posters. Digital outdoor ads. New Logo and Identity for Tretyakov Gallery by ONY Tote.

The applications are quite elegant and very nicely laid out with a large "T" punctuating each one. As in the wordmark, I think the serif typography works much better in the applications. One element that's maybe hard to pick up on in static photos (but shown in the video below) is that the left triangle of the "T" can be used on the top-left corner of a layout -- see second image in the posters group -- as an anchor for the rest of the content.

Identity presentation. (Animated summary of most of the above.)

Overall, this strikes the right balance of alluding to the 160-plus-year history of the gallery while establishing it as a contemporary cultural center.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/SeHKQQw8K4g/new_logo_and_identity_for_tretyakov_gallery_by_ony.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tretyakov_gallery_by_ony.php Mon, 03 Apr 2017 05:40:45 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_tretyakov_gallery_by_ony.php
Categories: News

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