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Announced: No Posts Until June 17

Brand new - Tue, 06/18/2019 - 21:31
No posts from this Monday, June 3, until Monday, June 17, as I will be on family vacation in Hawaii (I mention it not to brag but to explain the pineapple in the image). There is a small chance I will post on June 11, “Reviewer on Vacation” No Posts Until June 17

No posts from this Monday, June 3, until Monday, June 17, as I will be on family vacation in Hawaii (I mention it not to brag but to explain the pineapple in the image). There is a small chance I will post on June 11, 12, and 13 between vacation and a trip to New York to speak at Typographics but it will depend on jet lag and how much email there is to answer. (Photo by Caleb Vandenheuvel on Unsplash.)

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vP9QrWeYdNU/no_posts_until_june_17.php https://www.underconsideration.com/brandnew/archives/no_posts_until_june_17.php Mon, 03 Jun 2019 19:50:44 -0600 https://www.underconsideration.com/brandnew/archives/no_posts_until_june_17.php
Categories: News

Noted: New Logo and Identity for Eyebeam by Mother Design

Brand new - Tue, 06/18/2019 - 21:31
(Est. 1998) "Technology's effect on our future is always changing and difficult to understand. Through exploratory process and emotionally compelling output, Eyebeam believes that artists can help us visualize and realize a more just future. Eyebeam provides both space and support for a community of “Not A Sight for Sore Eyes” New Logo and Identity for Eyebeam by Mother Design

(Est. 1998) "Technology's effect on our future is always changing and difficult to understand. Through exploratory process and emotionally compelling output, Eyebeam believes that artists can help us visualize and realize a more just future. Eyebeam provides both space and support for a community of diverse, justice-driven artists. Our annual residency program, highly engaged community of alumni, advanced tools and resources, and shows and events help our artists bring their work to life and out into the world. Eyebeam enables people to think creatively and critically about technology's effect on society, with the mission of revealing new paths toward a more just future for all."

Design by
Mother Design (New York, NY)

Related links
Mother Design project page

Relevant quote
What we learned was a powerful, but challenging, provocation: being a part of Eyebeam feels like “being inside of the internet”, but also uniquely communal because of the diverse family of artists and advocates that cross paths within the organization. Eyebeam is a conduit; a platform and a container for an infinite number of outcomes and initiatives. This combination of futuristic exploration with connection and humanity was our key inspiration point for an entirely new visual identity system for Eyebeam.

Our visual identity is a reflection of these tension points. The technical and the human, predictable and unpredictable, all referencing the collisions of disciplines, perspectives, and issues that Eyebeam explores every day.

Images (opinion after)

New Logo and Identity for Eyebeam by Mother Design Logo. Your browser does not support the video tag. Logo flexibility. Your browser does not support the video tag. New Logo and Identity for Eyebeam by Mother Design Logo animations. New Logo and Identity for Eyebeam by Mother Design Custom typeface. New Logo and Identity for Eyebeam by Mother Design Type treatments. Your browser does not support the video tag. Stuff. New Logo and Identity for Eyebeam by Mother Design Framing device. Your browser does not support the video tag. Layout grid. Your browser does not support the video tag. Digital posters. New Logo and Identity for Eyebeam by Mother Design Book. New Logo and Identity for Eyebeam by Mother Design Buttons. New Logo and Identity for Eyebeam by Mother Design Tote. New Logo and Identity for Eyebeam by Mother Design Logo-as-window treatment. Hahaha. Get it?

Opinion
The old logo was extra ugly with some stubby slab serifs attached haphazardly and inconsistently to a bland sans serif. The new logo shoehorns every letter into a square, which means really big “E”s and really small “A” and “Y”. The “M” is a rotated “E” so you know this thing means rebellious business. It’s not particularly pleasant but it doesn’t have any intention to be. It does manage to convey the pent up energy that Eyebeam aims to foster and it explodes into a logo that expands and contracts with quick, kinetic energy as the “E”s and the “B” stretch back and forth. It’s cool and entertaining. For a while. Both in this post and in going through their website and social media it ends up being a little repetitive and tiresome, at times distracting from the content. No doubt, though, it certainly brings attention to the content, which I am guessing is the main goal, in which case, you got my attention.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sxpsZoN-Xdg/new_logo_and_identity_for_eyebeam_by_mother_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_eyebeam_by_mother_design.php Fri, 31 May 2019 12:45:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_eyebeam_by_mother_design.php
Categories: News

Reviewed: Friday Likes 289: From Un Barco, Mubien, and AURG Studio

Brand new - Tue, 06/18/2019 - 21:31
A range of quirky, sturdy, and crisp projects with work from Buenos Aires, Carlsbad, and Seoul, respectively. “From Un Barco, Mubien, and AURG Studio” Friday Likes 289

A range of quirky, sturdy, and crisp projects with work from Buenos Aires, Carlsbad, and Seoul, respectively.

Rompotodo by Un Barco Rompotodo by Un Barco

Rompotodo ("Ibreakeverything" in English) is a boutique, handmade ceramic business in Buenos Aires, Argentina, that makes everyday items like salt shakers, coasters, cannabis pipes, and other knickknacks. The identity, designed by local firm Un Barco, checks off a lot of hipster-y treatment boxes -- random floating eye, curled serpent, badges, awkward type arrangements, and multiple logos -- but it's hard to not enjoy it. The gold, orange, and kraft-box-brown color palette is great and all the elements are very nicely executed and once you see how eyes, cats, serpents, and other mystical flotsam and jetsam adorn Rompotodo's products, the identity isn't as gratuitous as it comes off at first glance. I also like all the different "soft" materials like the tissue paper and wax bags, which serve as a great canvas for all the graphic stuff. See full project

Workshop Built Inc. by Mubien Workshop Built Inc. by Mubien

Workshop Built Inc. is a "growth agency, helping to grow business through systems, branding, marketing and sales" based in Carlsbad, CA. The identity, designed by the local office of Mubien (who is a part of Workshop Built Inc.), puts the work and built in Workshop Built Inc. with a combination of a bad-ass serif and a slick sans serif all produced in stunning selections of paper, finished off in Mubien's own, in-house printing studio. The whole case study is pretty impressive. See full project

SPRX by AURG Studio SPRX by AURG Studio

SPRX is -- sorry, I couldn't find a link for it but the whole thing looks too real to be fake -- is, reportedly, a diet-management and health-supplement brand offering different kids of pills and powders, possibly in Seoul, South Korea, where AURG Studio, who designed the packaging, is based. Lots of conjecture, I know, but to make up for it is a lovely packaging system with a lot of white space and pastel colors that, if nothing else, will sooth your calories into peaceful bliss. You will see a range of diagonal tick marks and they are meant to be curly quotes so that the packaging can say things to you. The product names, on the boxes and individual packets, are all framed within the quotes -- kind of hard to pick up on them without being told but now you've been told. The primary use of italic type (for the Latin text) is unexpected and looks quite nice. Overall, 10/10 would dissolve in my water. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FnMX40NYGDc/friday_likes_289.php https://www.underconsideration.com/brandnew/archives/friday_likes_289.php Fri, 31 May 2019 11:08:41 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_289.php
Categories: News

Spotted: New Logo for Sault Ste. Marie by Scott Thornley + Company

Brand new - Tue, 06/18/2019 - 21:31
New Logo for Sault Ste. Marie by Scott Thornley + Company Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NW1qFOuXBO0/new_logo_for_sault_ste_marie_by_scott_thornley_company.php https://www.underconsideration.com/brandnew/archives/new_logo_for_sault_ste_marie_by_scott_thornley_company.php Thu, 30 May 2019 15:28:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_sault_ste_marie_by_scott_thornley_company.php
Categories: News

Spotted: New Logo for Candlewood Suites by Stag & Hare

Brand new - Tue, 06/18/2019 - 21:31
New Logo for Candlewood Suites by Stag & Hare Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/R_nLIBbQY9g/new_logo_for_candlewood_suites.php https://www.underconsideration.com/brandnew/archives/new_logo_for_candlewood_suites.php Thu, 30 May 2019 15:19:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_candlewood_suites.php
Categories: News

Noted: New Logo and Packaging for Wato by Essen International

Brand new - Thu, 05/30/2019 - 12:16
(Est. 2019) "Wato, available in Sweden, was created with the purpose of filling a vacuum in the market within functional drink. The first sugar-free and carbonated liquid substitute with or without caffeine, with the aim of being able to offer a more tasty and delicious “Wato Undo the Bridge” New Logo and Packaging for Wato by Essen International

(Est. 2019) "Wato, available in Sweden, was created with the purpose of filling a vacuum in the market within functional drink. The first sugar-free and carbonated liquid substitute with or without caffeine, with the aim of being able to offer a more tasty and delicious alternative 'on the go' than traditional energy drink alternatives." (Google-translated)

Design by
Essen International

Related links
Essen International project page

Relevant quote
As with other functional drinks, Wato is great for the athlete. But it’s also great for the sunbather, the car sick and the party animal. Instead of simply enhancing performance, Wato restores no matter the cause. In a segment abundant in loud visual expression, we decided to go with a cleaner solution catering a broader target group. The visual identity springing from the product’s main benefit. Rehydration.

The keystone of the visual identity is a graphic pattern depicting the movement of water. In the packaging design, the wavy and straight lines represent products with or without caffeine. Different flavors have their own identifying colors, without losing sight of the big blue. The promotional website is the packaging in a digital format, mirroring the product itself. A visual identity making waves on the store shelves.

Images (opinion after)

New Logo and Packaging for Wato by Essen International Logo. New Logo and Packaging for Wato by Essen International Wave graphic and animation. New Logo and Packaging for Wato by Essen International New Logo and Packaging for Wato by Essen International New Logo and Packaging for Wato by Essen International Packaging. New Logo and Packaging for Wato by Essen International Website. New Logo and Packaging for Wato by Essen International Posters.

Opinion
The logo on its own isn’t the most exciting thing — even on the packaging it’s not the most exciting thing — but, in the context of an energy drink, its spareness is somewhat disruptive. The wave graphic on its own isn’t the most exciting thing either but on the packaging it does actually look great. In a way I feel like this is a comp many packaging designers have done at some point for a drink product, showed it to their clients, and got rejected for being too simple or too barebones or too obvious and maybe it’s indeed all of those things but, yeah, those cans look fun and cool. I like how the caffeine versions are wavy and the non-caffeine are straight — maybe it’s too subtle a distinction but this is the Swedish market and I have more faith in them to pick up on it than the American market. The flavor bands are the one thing I really don’t like — I think that was an opportunity to somehow bring all the elements together instead of just slapping on a tiny band of color. Nonetheless, I dig this, and I think it manages to stand out in the energy drink category while emphasizing its hydrating-ness.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vuNx_eCVQFY/new_logo_and_packaging_for_wato_by_essen_international.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_wato_by_essen_international.php Thu, 30 May 2019 06:10:09 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_wato_by_essen_international.php
Categories: News

Reviewed: New Logo and Identity for The Ivors by The Playground

Brand new - Thu, 05/30/2019 - 12:16
First awarded in 1956, The Ivors "celebrate, honor, and reward excellence in UK and Irish songwriting and composing". Awarded by the British Academy of Songwriters, Composers, and Authors (BASCA for short, although recently renamed Ivor Academy), an Ivor Novello Award -- named after Britain's most “Do the Write Thing” New Logo and Identity for The Ivors by The Playground

First awarded in 1956, The Ivors "celebrate, honor, and reward excellence in UK and Irish songwriting and composing". Awarded by the British Academy of Songwriters, Composers, and Authors (BASCA for short, although recently renamed Ivor Academy), an Ivor Novello Award -- named after Britain's most successful and distinguished theatrical composer at the time they were created -- represents peer recognition for exceptional achievement across classical, jazz, screen composing, and songwriting. Past winners, across various categories, range from Elton John to Phil Collins to Annie Lenox to Madonna to, even, the Spice Girls. With the 2019 awards ceremony, The Ivors introduced a new identity designed by London, UK-based The Playground.

The Playground were commissioned to rebrand The Ivors awards, making them fit for digital and more importantly creating an icon for an award that had long become unrecognisable to the point of obscurity. At the heart of the rebrand, a new icon would act as a literal figurehead for the brand and a marque of exceptional quality within the songwriting and composing world.The Playground project page New Logo and Identity for The Ivors by The Playground The physical award. New Logo and Identity for The Ivors by The Playground Icon, before and after. New Logo and Identity for The Ivors by The Playground Icon, white version. The Ivors statuette had never been depicted in a manner befitting its prestige. We created an iconic illustration of Euterpe - the Greek muse of lyrical poetry - forming an inspirational rallying point designed to inspire future award winners and a recognisable symbol for the awards themselves.The Playground project page New Logo and Identity for The Ivors by The Playground Icon illustration. By La Boca.

The old statuette icon was a little creepy and weird, with the facial features being somewhat indiscernible. The new icon is more streamlined, understandable, and reproducible. It's a hard drawing to nail down and they almost got it quite right. The eyes, nose, mouth, and hair are really good but the shadow on the cheek, the jawline, and the way the neck ends aren't quite right. It's still a huge improvement over the old and a strong rendition to build the identity around. I also appreciate proper black and white versions of the icon that keep the shadows dark instead of just changing the black vectors to white. The detailed illustration is quite nice and it solves better the problem areas in the flat icon. The illustration style and features remind of the Metropolis poster (which is a good thing).

Redrawing the wordmark created a modern interpretation of an historic marque, designed to work equally well on screen as in print, whilst a new typographic approach and reworked colour palette drew on the brand's rich heritage and reflected its position as arbiter of cutting edge talent.The Playground project page New Logo and Identity for The Ivors by The Playground Logo.

The evolution of the wordmark may not seem like the most exciting but I think it's a huge improvement. The bolder weight, stubbier serifs, and the shapes of each letter are all more interesting and better suited for a logo. Good job too on the "THE".

New Logo and Identity for The Ivors by The Playground Guidelines. New Logo and Identity for The Ivors by The Playground Tickets. New Logo and Identity for The Ivors by The Playground New Logo and Identity for The Ivors by The Playground Posters.

The applications are quite nice with a color palette of black, white, and warm gray plus the pops of color from the artist photographs. Paired with crops of the illustration and mixing in the logo and a funky sans serif, the posters and ads manage to look classic yet contemporary.

New Logo and Identity for The Ivors by The Playground New Logo and Identity for The Ivors by The Playground New Logo and Identity for The Ivors by The Playground New Logo and Identity for The Ivors by The Playground New Logo and Identity for The Ivors by The Playground Ads. New Logo and Identity for The Ivors by The Playground Tote.

Overall, this is a solid identity that has the potential to increase the awareness of The Ivors, perhaps not to The Emmys, The Grammys, The Oscars, and The Tonys level but that's ok because EGOTI doesn't quite have the same ring.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ft2yLkARnL8/new_logo_and_identity_for_the_ivors_by_the_playground.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_ivors_by_the_playground.php Thu, 30 May 2019 05:15:36 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_ivors_by_the_playground.php
Categories: News

Spotted: New Logo for Nashville International Airport

Brand new - Wed, 05/29/2019 - 21:16
New Logo for Nashville International Airport Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/xHysBlSMVbQ/new_logo_for_nashville_international_airport.php https://www.underconsideration.com/brandnew/archives/new_logo_for_nashville_international_airport.php Wed, 29 May 2019 12:30:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_nashville_international_airport.php
Categories: News

Spotted: New Logo for Busways

Brand new - Wed, 05/29/2019 - 21:16
New Logo for Busways Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NFk58wdCWKo/new_logo_for_busways.php https://www.underconsideration.com/brandnew/archives/new_logo_for_busways.php Wed, 29 May 2019 12:18:36 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_busways.php
Categories: News

Linked: Jumpman IRL

Brand new - Wed, 05/29/2019 - 15:16
Tampa Bay Rays' Kevin Kiermaier does his best Jumpman logo impersonation in this impressive catch. Wonder if Nike will sue him for infringing on the pose? LOL. Jumpman IRL Visit Link Tampa Bay Rays' Kevin Kiermaier does his best Jumpman logo impersonation in this impressive catch. Wonder if Nike will sue him for infringing on the pose? LOL. http://feedproxy.google.com/~r/ucllc/brandnew/~3/cjXskP1R80E/jumpman_irl.php https://www.underconsideration.com/brandnew/archives/jumpman_irl.php Wed, 29 May 2019 06:12:53 -0600 https://www.underconsideration.com/brandnew/archives/jumpman_irl.php
Categories: News

Noted: New Logo and Identity for Data & Marketing Association by Jack Renwick Studio

Brand new - Wed, 05/29/2019 - 15:16
(Est. 1992) "The Data & Marketing Association is the UK trade association for the data and marketing industry led by customer-first principles and a Code of ethics. The DMA has over 1,000 member organisations across the UK and almost a century of experience pioneering approaches “Two Slashes are Better than One” New Logo and Identity for Data & Marketing Association by Jack Renwick Studio

(Est. 1992) "The Data & Marketing Association is the UK trade association for the data and marketing industry led by customer-first principles and a Code of ethics. The DMA has over 1,000 member organisations across the UK and almost a century of experience pioneering approaches in industry. Through the IDM, it continues to drive for marketing excellence through development and learning opportunities. DMA Talent's range of initiatives is inspiring the next generation into the data and marketing industry to help meet the needs of today and tomorrow. The DMA offers access to industry-leading events, the latest insight, advocacy, legal support and guidance. It anticipates and campaigns for the needs of the data and marketing industry through its close relationship with government and regulators. From the classroom to the boardroom, the DMA is driving the force of intelligent marketing, moving the data and marketing industry forward - for the good of marketers, businesses and most importantly, customers."

Design by
Jack Renwick Studio (London, UK)

Related links
N/A

Relevant quote
The new brand, incorporates the learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association. It is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing.

To help bring the DMA’s various divisions under one single entity, brand visualisations that emphasized ‘continuity’ and facilitated an integrated approach were essential. The new DMA logo, for example, makes a clear statement about who the DMA are and what it stands for. It includes a forward slash device to visually represent the DMA’s drive to better the industry.

Images (opinion after)

New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Logo. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Logo with tagline. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Logo and sub-brands. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Slash device. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Brochure covers. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Business cards. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Photos with inspirational words. New Logo and Identity for Data & Marketing Association by Jack Renwick Studio Tote.

Opinion
The old logo maybe had a decent idea in there somewhere — speech bubble/marketing/something — but the execution was uncomfortable and lackluster with an odd, italic lowercase acronym shoved to the bottom of a very awkward speech bubble. The new logo makes the acronym properly uppercase and look like a much more substantial organization — almost like a government initiative. The two slashes extracted from the stacking of the “M” and the “A” is a nice move and it creates a recurring identity element that works well throughout the identity. I wonder if it would have been too obvious (or too lame or too something) to highlight the slashes more in the logo, perhaps a lighter tone of blue, as I think the slashes can easily pass unperceived. I also wonder if the “D” should have had a stencil cut as well as it’s the only letter that’s complete. The full name is somewhat oddly tucked in the bottom left and flush right. I don’t have a better solution to offer though. In application, the double-slash works well in sub-brands, taglines, and other layouts interacting nicely with other elements. Overall, a good evolution with some interesting features.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-l0-4tjz_Cs/new_logo_and_identity_for_data_marketing_association_by_jack_renwick_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_data_marketing_association_by_jack_renwick_studio.php Wed, 29 May 2019 05:32:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_data_marketing_association_by_jack_renwick_studio.php
Categories: News

Reviewed: New Name, Logo, and Identity for Hussle by Onwards

Brand new - Wed, 05/29/2019 - 13:04
Established in 2009, PayAsUGym is an online, mobile marketplace that offers discounted and flexible access to more than 2,800 fitness venues across the UK, allowing users to purchase day passes or class-specific passes without contract memberships to gyms, pools, and spas. Earlier this month, PayAsUGym “Hussle and Bussle” New Name, Logo, and Identity for Hussle by Onwards

Established in 2009, PayAsUGym is an online, mobile marketplace that offers discounted and flexible access to more than 2,800 fitness venues across the UK, allowing users to purchase day passes or class-specific passes without contract memberships to gyms, pools, and spas. Earlier this month, PayAsUGym changed its name to Hussle and introduced a new identity designed by London, UK-based Onwards.

When you Hussle, you make fitness a part of life not the other way around. So, we created a distinctive line device that maps and connects the moments in people's days, showing how they fit fitness in. We used this line to inform our whole graphic system, from a bespoke typeface and icons to an iconic logo that's packed with Hussle energy.Onward project page Your browser does not support the video tag. New Name, Logo, and Identity for Hussle by Onwards Concept. Your browser does not support the video tag. Less talk, more hustle. Their old name 'PayAsUGym' sounded budget. They needed a new name that accurately reflected the modern, disruptive business they'd built. 'Hussle' is a bold new name for a new era. It's simple. It's standout. And it captures the 'life-on-your-terms' attitude at the heart of the brand.Onward project page New Name, Logo, and Identity for Hussle by Onwards Logo. Your browser does not support the video tag. Logo animaton. New Name, Logo, and Identity for Hussle by Onwards Icon structure. It looks haphazard but it actually makes sense and shows how the cuts of the icon are related.

The old name and logo were painful. To its credit, the old name was 10/10 descriptive, telling you exactly what this was and even did so with an economy of language, minimizing "you" to "u", but in terms of being aspirational or evocative: 0/10. The old logo, in VAG Rounded and a map location pin, were as generic as VAG Rounded inside a map location pin. The whole thing looked as something you would first learn about on Shark Tank/Dragons' Den.

The new name, a relative misspelling of "Hustle" -- I say relative ’cause Urban Dictionary classifies it as a word -- is not nearly as indicative as the old one of what the service is but it's far more engaging, it's shorter, and it sounds more like a brand name you would trust. Additionally, the new name can translate into a verb (e.g., from their website, "When you Hussle, you get access to gyms across the UK") which can be a really powerful tool to build equity. The new logo features an abstract "h" in the form of a bold, angled, squiggle that conveys energy, speed, and strength and gives the brand a great asset to work with. I really like the execution and how it feels like it's sprinting towards something. The wordmark, in a simple sans serif, is a good complement -- far from exciting or interesting but that's the icon's role.

New Name, Logo, and Identity for Hussle by Onwards Icon set. New Name, Logo, and Identity for Hussle by Onwards Your browser does not support the video tag. Custom typeface.

The custom typeface is a little gimmicky and most of the weird characters are just plain weird -- that poor "g" -- while some are actually distracting, like the reverse "N", making the text look like Cyrillic at quick glance. In application and in combination with thick squiggles it does manage to work well and continues to expand the relatively edgy tone of the identity.

New Name, Logo, and Identity for Hussle by Onwards Website pages. New Name, Logo, and Identity for Hussle by Onwards App icon. New Name, Logo, and Identity for Hussle by Onwards App screens. New Name, Logo, and Identity for Hussle by Onwards Posters. New Name, Logo, and Identity for Hussle by Onwards New Name, Logo, and Identity for Hussle by Onwards Ads.

The integration of photography, typography, squiggles, and logo (with the icon and wordmark used on their own) is quite good with enough versatility to create different kinds of combinations but consistent and distinctive enough to stay recognizable. Nothing earth-shattering and the odd-shaped masks for photography and/or layout segmentation is something we've been seeing a lot lately but it's all nice and convincing.

New Name, Logo, and Identity for Hussle by Onwards T-shirt. New Name, Logo, and Identity for Hussle by Onwards Towel.

Overall, this is a huge positive change, going from something generic, forgettable, and appearing to be low quality to something more unique, memorable, and high quality. I realize that that sentence just reads like a list of antonyms but I do think it conveys the 180-degree turn this rebranding achieved.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/OuYDHflIyQ8/new_name_logo_and_identity_for_hussle_by_onwards.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_hussle_by_onwards.php Wed, 29 May 2019 04:31:14 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_hussle_by_onwards.php
Categories: News

Spotted: New Logo for Trailhead at Salesforce done In-house

Brand new - Tue, 05/28/2019 - 22:05
New Logo for Trailhead at Salesforce done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_9LbHhvqe04/new_logo_for_trailhead_at_salesforce_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_trailhead_at_salesforce_done_in_house.php Tue, 28 May 2019 12:05:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_trailhead_at_salesforce_done_in_house.php
Categories: News

Spotted: New Logo for Greater Seattle Partners

Brand new - Tue, 05/28/2019 - 22:05
New Logo for Greater Seattle Partners Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ko_4m5ebYog/new_logo_for_greater_seattle_partners.php https://www.underconsideration.com/brandnew/archives/new_logo_for_greater_seattle_partners.php Tue, 28 May 2019 11:56:17 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_greater_seattle_partners.php
Categories: News

Announced: First Round 2019 - Chicago: Save the Date

Brand new - Tue, 05/28/2019 - 19:05
The next stop for First Round will be Chicago on September 13, 2019. We will be announcing speakers and kicking off ticket sales in late June. With Summer officially kicking off and the event being right after Summer we wanted to make sure anyone interested “September 13, 2019”  Save the Date

The next stop for First Round will be Chicago on September 13, 2019. We will be announcing speakers and kicking off ticket sales in late June. With Summer officially kicking off and the event being right after Summer we wanted to make sure anyone interested would be aware. (After Chicago, the next First Round will be sometime in February 2020.)

http://feedproxy.google.com/~r/ucllc/brandnew/~3/1iZN-FSOi74/first_round_2019_-_chicago_save_the_date.php https://www.underconsideration.com/brandnew/archives/first_round_2019_-_chicago_save_the_date.php Tue, 28 May 2019 10:30:14 -0600 https://www.underconsideration.com/brandnew/archives/first_round_2019_-_chicago_save_the_date.php
Categories: News

Linked: Flyers-shaped Pool

Brand new - Tue, 05/28/2019 - 16:05
Once owned by NHL Hall of Famer, Bobby Clarke, who played his whole career for the Philadelphia Flyers, this house features a pool in the shape of the team's logo and it can be yours for $1.4 million. Flyers-shaped Pool Visit Link Once owned by NHL Hall of Famer, Bobby Clarke, who played his whole career for the Philadelphia Flyers, this house features a pool in the shape of the team's logo and it can be yours for $1.4 million. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Xo6JR6yyjKE/flyers-shaped_pool.php https://www.underconsideration.com/brandnew/archives/flyers-shaped_pool.php Tue, 28 May 2019 06:33:59 -0600 https://www.underconsideration.com/brandnew/archives/flyers-shaped_pool.php
Categories: News

Noted: New Logo and Identity for Motorway by Koto

Brand new - Tue, 05/28/2019 - 16:05
(Est. 2017) "Motorway is reinventing how cars are bought and sold online. Our mission is to bring the car industry into the 21st century through ground-breaking products and best in class technology. In July 2017 we launched the UK's first comparison website for selling your “Drive this Way” New Logo and Identity for Motorway by Koto

(Est. 2017) "Motorway is reinventing how cars are bought and sold online. Our mission is to bring the car industry into the 21st century through ground-breaking products and best in class technology. In July 2017 we launched the UK's first comparison website for selling your car. With a few taps, customers can compare instant offers from online car buyers and dealers, select their best offer and sell fast. We have helped thousands of people value and sell their car already, and this is just the beginning. We are a small team of experienced entrepreneurs and engineers who are passionate about creating amazing user experiences and profitable, high-scale businesses. Join us and be part of something big."

Design by
Koto

Related links
Motorway blog post

Relevant quote
The new design was developed in collaboration with Koto and is inspired by the iconic and enduring UK road signage system designed by Jock Kinneir and Margaret Calvert, first introduced in 1958 as the signage for the UK’s first motorway.

This signage system was groundbreaking in completely rejecting and replacing all road signs that came before, bringing with it a clarity and simplicity that had never been seen before by British motorists. It’s this futuristic, pioneering spirit that we hope to embody at Motorway as we seek to revolutionise the way we buy and sell cars.

In creating the Motorway identity, Koto took the Transport font used on road signs and elements such as the chevron, combining them with a modern, digital colour palette, photography and illustration.

Our in-house design team then developed these concepts and guidelines into a design system and component library that is now used across all of Motorway’s products.

Images (opinion after)

New Logo and Identity for Motorway by Koto Logo. New Logo and Identity for Motorway by Koto Logo on chevrons. New Logo and Identity for Motorway by Koto Guidelines. New Logo and Identity for Motorway by Koto Website. New Logo and Identity for Motorway by Koto App icon. New Logo and Identity for Motorway by Koto New Logo and Identity for Motorway by Koto New Logo and Identity for Motorway by Koto New Logo and Identity for Motorway by Koto New Logo and Identity for Motorway by Koto Various messaging samples. New Logo and Identity for Motorway by Koto New Logo and Identity for Motorway by Koto New Logo and Identity for Motorway by Koto Ads.

Opinion
The old logo was like a bad rendition of Billboard’s old (and even new) logo in a less interesting typeface spaced too loose. The new logo, in a bolder sans serif, has a more confident look and the chevron-“y” device gives a distinct, recognizable trait. I’m not sure of the dot was the best way to go to complete the “y” as it doesn’t relate visually with the type or the hard angles repeated in the use of the chevron throughout the identity. Yet, it’s a clever way to introduce the main element, which is then used in different ways in application and, other than the ads where it’s used as a pattern, it doesn’t feel overly repetitive. The flat-ad-images show a nice range of uses to frame the layout or highlight an illustration or divide content areas. The illustrations used are cool on their own but I’m not sure if they fit in this identity — it’s like the typography and chevrons are doing one thing and the illustrations a whole other thing. The intention to build on the road signage system is interesting and the use of New Transport provides a relatively funky element to build on but, overall, this seems caught between wanting to be cool and different and being yet another online car shopping service.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6d3YE1kjCrY/new_logo_and_identity_for_motorway_by_koto.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_motorway_by_koto.php Tue, 28 May 2019 05:56:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_motorway_by_koto.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Peppersmith by B&B Studio

Brand new - Tue, 05/28/2019 - 13:05
Established in 2009 and launched in 2010, Peppersmith is a UK-based brand of chewing gum (and mints) whose main point of distinction is that it's made with xylitol, a plant-based sweetener made from trees that, as a bonus, is actively good for teeth: The gum “Mint Condition” New Logo, Identity, and Packaging for Peppersmith by B&B Studio

Established in 2009 and launched in 2010, Peppersmith is a UK-based brand of chewing gum (and mints) whose main point of distinction is that it's made with xylitol, a plant-based sweetener made from trees that, as a bonus, is actively good for teeth: The gum is approved by the British Dental Health Foundation, who accredited the brand's claim that "Eating Peppersmith with xylitol helps reduce plaque and the risk of tooth decay". Available online and select stockists like Waitrose, Sainsbury's, Morrisons, BP, Holland and Barrett, and Whole Foods Market, Peppersmith has sold over 15 million packs. This month, Peppersmith introduced a new identity and packaging designed by London, UK-based B&B Studio (who also designed the original identity and packaging).

Since B&B created the original Peppersmith brand as a challenger to the mainstream gum category back in 2010, category and market shifts had caused the brand to adopt a more functional benefit-driven approach. The packaging refresh project was a great opportunity for the agency to reappraise what the brand truly stands for, what it should be communicating and how. B&B was keen to build on Peppersmith's internal mantra of Never Settle, and carve out a more emotionally engaging platform that celebrates the brand's commitment to being better made and better for you.

Working with the new positioning, B&B was able to reinvent the overall brand and visual identity and introduce new brand messaging that celebrates high quality, natural ingredients. Incorporating spearmint or peppermint leaves, lemons or strawberries, each element of the Peppersmith identity from the individual packs to printed and digital materials is brought to life with bold, large scale imagery and powerful colours.

The copy on each pack has been stripped back with wrap-around lettering and playful phrasing such as 'mini but mighty' and 'tiny but tangy', reinforcing the punchy flavours in each mint or gum.

In addition, Peppersmith has introduced plastic-free packaging which no longer incorporates a plastic wrapper.B&B Studio provided text New Logo, Identity, and Packaging for Peppersmith by B&B Studio Logo.

The old logo had a vintage confectionery aesthetic with the use of Gill Sans "Shadowed" and, somewhat charmingly, used two peppermint leaves to create a mustache. It was fine but perhaps too cute. The new logo barely registers as a logo with a non-descript sans serif in a bold weight where the only distinctive trait is the upward angle at which the "t" and "h" end. It's neither a bad logo nor a great logo and I think it's main objective is to be a slightly unperceived logo, taking a step back to the bolder packaging.

New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio Samples of old (the ones with the curves) and older (the ones without any curves) packaging.

The original packaging worked well with the logo, doubling down on the vintage charm with the stripes of color and plenty more Gill Sans. At some point the packaging evolved to have a curved lid, which made it look more like a bunch of other new gum brands and clashed with the logo, especially with the addition of the silver foil swoosh -- might as well be buying Trident.

In terms of [getting rid of plastic in our packaging], this has been a long work in progress. The concept was to have plastic free, recyclable packs that are tamperproof and don't pop open in your bag, but this is much harder than you might think. We went through various prototypes of different perforated seals on the little packs, but it turns out the machine we use to pack our products is quite complicated and buying a whole new packing machine wasn't an option. We eventually, que trumpets, came up with a tamperproof plastic free solution that works. From start to finish this has taken about a year.Peppersmith blog post New Logo, Identity, and Packaging for Peppersmith by B&B Studio Single packs. New Logo, Identity, and Packaging for Peppersmith by B&B Studio Multi packs. New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio New Logo, Identity, and Packaging for Peppersmith by B&B Studio Hero shots.

The new packaging looks really great with its tiny boxes packing a big typographic, colorful punch. The logo, in black, is paired quite nicely with a large condensed sans that appears in white for the different mint flavors and in color for the two gum variations. In this context, the logo's non logo-ness makes more sense and its simplicity pairs very well with the bold, large condensed type. The oversize typography feels even larger as it bleeds into the top and bottom of the packs and I love how well the colored backgrounds work with the white and black combination.

New Logo, Identity, and Packaging for Peppersmith by B&B Studio Even more shots.

Overall, this is a great transformation for the brand, going from its original antiquated look through an awkward teenager-like phase when it introduced the curved lid to this confident, fun, contemporary, and distinct design that doesn't rely on old tropes.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ir0mwUn9510/new_logo_identity_and_packaging_for_peppersmith_by_bb_studio.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_peppersmith_by_bb_studio.php Tue, 28 May 2019 04:46:21 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_peppersmith_by_bb_studio.php
Categories: News

Spotted: New Name and Logo for Artemis

Brand new - Fri, 05/24/2019 - 19:44
New Name and Logo for Artemis Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oLryXRRiUJI/new_name_and_logo_for_artemis.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_artemis.php Fri, 24 May 2019 10:55:29 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_artemis.php
Categories: News

Linked: Bee-g Mac

Brand new - Fri, 05/24/2019 - 16:44
To celebrate World Bee Day (May 20), McDonald's in Sweden, created this promo in collaboration with NORDDDB, to celebrate its sustainable efforts which include some of its restaurants having beehives on their rooftops. They tiny McDonald's replica doubles as a beehive and was created by Bee-g Mac Visit Link To celebrate World Bee Day (May 20), McDonald's in Sweden, created this promo in collaboration with NORDDDB, to celebrate its sustainable efforts which include some of its restaurants having beehives on their rooftops. They tiny McDonald's replica doubles as a beehive and was created by set designer Nicklas Nilsson. Almost makes you see the McDonald's (America) brand in a different way. http://feedproxy.google.com/~r/ucllc/brandnew/~3/zdAAes5dMWs/bee-g_mac.php https://www.underconsideration.com/brandnew/archives/bee-g_mac.php Fri, 24 May 2019 06:10:12 -0600 https://www.underconsideration.com/brandnew/archives/bee-g_mac.php
Categories: News

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