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Reviewed: New Logo and Identity for The Prince Akatoki by Interbrand

Brand new - Wed, 08/07/2019 - 20:43
Opening this September (2019), The Prince Akatoki in London is the first 5-star luxury hotel of many planned by the partnership between Prince Hotels Group, which manages nearly 30 hotels in Japan, and StayWell, one of the largest hotel management groups in Asia Pacific. The “Rise and Shine” New Logo and Identity for The Prince Akatoki by Interbrand

Opening this September (2019), The Prince Akatoki in London is the first 5-star luxury hotel of many planned by the partnership between Prince Hotels Group, which manages nearly 30 hotels in Japan, and StayWell, one of the largest hotel management groups in Asia Pacific. The Akatoki hotels -- the second one will be in Guangzhou, Southern China -- will bring Prince Hotels' sensibilities and style of luxury to the rest of the world, fusing Japanese aesthetics and hospitality with the culture of each location, "aimed at high-end travelers looking to escape the chaotic pace of modern life, guests will discover a sanctuary within". The new identity has been designed by the Sydney, Australia, office of Interbrand, who also conceived the name.

Starting with a strategy that spoke to a unique brand proposition--to exemplify Japan's unique sophistication and hospitality to the world--we were tasked with developing a name, visual identity, and design system that reflects our modern take on Japanese tradition.Interbrand project page Brand introduction. Motion by Conlan Normington.

I usually put brand introduction videos at the end but this one is worth watching at the beginning as it sets the mood perfectly with its earthy narration and super sweet motion design.

The name Akatoki comes from an ancient Japanese word for dawn. It captures the optimism and positivity for the day ahead. As the sun comes up each morning, guests at The Prince Akatoki will wake up relaxed, rejuvenated, and ready for the possibilities of the day ahead.

We call this feeling Poetry at Dawn. It is the idea that drives every detail in the brand experience; from the logo, an identity inspired by the colours of sunrise, to a guest experience that emphasises the best ways to start your day.Interbrand project page New Logo and Identity for The Prince Akatoki by Interbrand Logo. New Logo and Identity for The Prince Akatoki by Interbrand Stacked version. New Logo and Identity for The Prince Akatoki by Interbrand Akatoki detail.

The script "P" comes from the Prince Hotels logo, which had to be included in the lock-up and even though it's treated as nicely and effectively as possible it is indeed the one element that looks out of place with the rest of the project, which is all kinds of delicate, subtle, and beautiful, starting with the "AKATOKI" wordmark that converts the "O" into a rising sun. No, it is not an original idea, but it is so perfectly executed, it hurts. The implied reflection of the sun as if it were setting in water is simply a crop of the "O" itself and I'm biting my knuckle in jealousy. Not sure if most everyone will share my feelings, but I love it. The stacked version of the logo works best as it looks more contemporary and integrates the "P" a lot better.

New Logo and Identity for The Prince Akatoki by Interbrand With sunrise graphic. New Logo and Identity for The Prince Akatoki by Interbrand Name explanation and where the sunrise graphic comes from. Logo animation.

The sunrise graphic is stunning as well... it's just the right amount of feathering, in the right tone, providing the right amount of contrast to the thin wordmark.

The Prince Akatoki design system is a modern interpretation of traditional Japanese fusuma panels. These sliding doors can open or close to redefine the purpose of a room, or they can create intriguing patterns and layers. It is an endlessly flexible system that creates structure for text, acts as a container for imagery, comes alive in motion, and physically divides spaces throughout the hotel.Interbrand project page New Logo and Identity for The Prince Akatoki by Interbrand Fusuma panel explanation. Primary illustrations, by Matt Murphy, and panel treatment.

The pink on cream illustrations by Matt Murphy are simply amazing and, for the first time in a long time on Brand New, we are seeing a very different style of illustration that breaks the mold from the happy faceless people in flat colors and line art. These are just so effusive and calming and mysterious. Pairing the illustrations with the opening/closing treatment of Fusuma panels makes them even more delightful with the stacking effect that creates beautiful crops of the illustrations.

New Logo and Identity for The Prince Akatoki by Interbrand Panel configurations. New Logo and Identity for The Prince Akatoki by Interbrand Actual panels. New Logo and Identity for The Prince Akatoki by Interbrand Sample interiors, in collaboration with Kate Ingram.

Would totally stay here... if I could afford it.

Geisha illustration, by Jeremy Lord, animated by Brian Neong San, and type treatments.

The secondary illustration of the geisha is also great and its line work pairs perfectly with the thin typography and Japanese writing. Also... the motion on the latter? Swoon.

New Logo and Identity for The Prince Akatoki by Interbrand Business cards. New Logo and Identity for The Prince Akatoki by Interbrand Brochure. New Logo and Identity for The Prince Akatoki by Interbrand Book with illustration and sunrise. New Logo and Identity for The Prince Akatoki by Interbrand Phones with sunrise. New Logo and Identity for The Prince Akatoki by Interbrand Prints. New Logo and Identity for The Prince Akatoki by Interbrand Brand principles. New Logo and Identity for The Prince Akatoki by Interbrand Customer experience handbook.

The applications make great use of the elements, integrating the rising sun, the illustrations, the thin lines, and the subtle typography in wonderful ways using white space generously and strikingly.

New Logo and Identity for The Prince Akatoki by Interbrand Room keys. New Logo and Identity for The Prince Akatoki by Interbrand New Logo and Identity for The Prince Akatoki by Interbrand Welcome kit. New Logo and Identity for The Prince Akatoki by Interbrand Book. New Logo and Identity for The Prince Akatoki by Interbrand Bag. New Logo and Identity for The Prince Akatoki by Interbrand Toiletries. New Logo and Identity for The Prince Akatoki by Interbrand Robe.

I do realize I am being overly positive about this project but it's so well done and so different -- without going for the super weird, Brutalist trend -- from what we've been seeing for the past couple of years that I just feel excited about it. Outside of the context of Brand New, which is where it matters, this identity screams luxury and peacefulness while promising a unique experience different from large luxury hotel chains.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/D0Sh8J1U67Q/new_logo_and_identity_for_the_prince_akatoki_by_interbrand.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_prince_akatoki_by_interbrand.php Wed, 07 Aug 2019 04:50:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_the_prince_akatoki_by_interbrand.php
Categories: News

Spotted: New Name, Logo, and Identity for Looka done In-house

Brand new - Wed, 08/07/2019 - 20:43
New Name, Logo, and Identity for Looka done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/f-1Sx1-psog/new_name_logo_and_identity_for_looka_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_looka_done_in_house.php Tue, 06 Aug 2019 11:55:41 -0600 https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_looka_done_in_house.php
Categories: News

Spotted: New Logo and Packaging for Verde Farms by Ptarmak

Brand new - Wed, 08/07/2019 - 20:43
New Logo and Packaging for Verde Farms by Ptarmak Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/4sugz79hko4/new_logo_and_packaging_for_verde_farms_by_ptarmak.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_verde_farms_by_ptarmak.php Tue, 06 Aug 2019 11:50:07 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_verde_farms_by_ptarmak.php
Categories: News

Linked: Cool Brand Extension, Bro

Brand new - Wed, 08/07/2019 - 20:43
To celebrate National Mustard Day (August 3), French's offered Mustard ice cream made in collaboration with boutique ice cream maker, Coolhaus. Cool Brand Extension, Bro Visit Link To celebrate National Mustard Day (August 3), French's offered Mustard ice cream made in collaboration with boutique ice cream maker, Coolhaus. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Htjcgv7XJss/cool_brand_extension_bro.php https://www.underconsideration.com/brandnew/archives/cool_brand_extension_bro.php Tue, 06 Aug 2019 05:52:14 -0600 https://www.underconsideration.com/brandnew/archives/cool_brand_extension_bro.php
Categories: News

Noted: New Logo and Identity for Common App by Tomorrow Partners

Brand new - Wed, 08/07/2019 - 20:43
(Est. 1975) "Common App is a non-profit membership organization representing nearly 900 diverse institutions of higher education. We connect applicants and those who support them to a wide array of public and private colleges and universities across all 50 U.S. states, and 20 countries. Each “There is an App for That” New Logo and Identity for Common App by Tomorrow Partners

(Est. 1975) "Common App is a non-profit membership organization representing nearly 900 diverse institutions of higher education. We connect applicants and those who support them to a wide array of public and private colleges and universities across all 50 U.S. states, and 20 countries. Each year, more than one million students - a third of whom are first generation - apply to college, research financial aid and scholarships, and connect to college counseling resources through Common App."

Design by
Tomorrow Partners (Berkeley, CA)

Related links
Common App press release
Tomorrow Partners project page (for strategy)
Tomorrow Partners project page (for identity)

Relevant quote
The first shift for the brand was to update the name from The Common Application to Common App, which is more colloquial, friendly and modern, but also reflects how it’s commonly referred to.

The brand’s original logo felt stayed and exclusive, which didn’t reflect the diversity of their nearly 900 member institutions. The new logo brings a fresh look to the brand, one that is lighter and more open, both literally and figuratively. Using a stylized version of the letters C and A, it creates a symbol that evokes fluidity and infinite possibilities.

Images (opinion after)

New Logo and Identity for Common App by Tomorrow Partners Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Common App by Tomorrow Partners Sub-brands. New Logo and Identity for Common App by Tomorrow Partners Icon set. New Logo and Identity for Common App by Tomorrow Partners Website. New Logo and Identity for Common App by Tomorrow Partners Prospectus. New Logo and Identity for Common App by Tomorrow Partners Map for college counselor's offices.

Opinion
The old logo looked like the cover title treatment of a law book, the kind there are 30 tomes of. To its credit, it looked academic and very serious. The new logo is more in tune with the times with a geometric sans serif, in lowercase, for added friendliness, and an abstract icon, which is a “C” and “A” fused together. I can sort of see it but I sort of don’t buy it in its final form, for which I don’t have a good interpretation of. A checkmark maybe? An application sheet traveling through a digital process? It feels like it’s asking for an interpretation but there really isn’t a clear one. While the new logo looks better it’s also very ambiguous now and could apply to any industry. The applications are all fine; clean, clear, and to the point without much fuss other than some gradients. Overall, a visual improvement and the website — the main point of interaction — is solid but perhaps all a little clinical and distanced to engage students.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/LaEL6i9-XCY/new_logo_and_identity_for_common_app_by_tomorrow_partners.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_common_app_by_tomorrow_partners.php Tue, 06 Aug 2019 05:35:00 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_common_app_by_tomorrow_partners.php
Categories: News

Reviewed: New Logo, Identity, and Packaging for Grey Goose by Ragged Edge

Brand new - Wed, 08/07/2019 - 20:43
Launched in 1997, Grey Goose is a vodka produced in France. Originally created by cellar master François Thibault and marketed by business person Sidney Frank, it was sold to Bacardi in 2004 who has maintained the recipe and process to this day, including using just “One Flew Over the Goose’s Nest” New Logo, Identity, and Packaging for Grey Goose by Ragged Edge

Launched in 1997, Grey Goose is a vodka produced in France. Originally created by cellar master François Thibault and marketed by business person Sidney Frank, it was sold to Bacardi in 2004 who has maintained the recipe and process to this day, including using just two ingredients, "single origin Picardie wheat and spring water from [their] natural limestone well in Gensac-la-Pallue". The core product, Grey Goose® Vodka, is complemented by a range of flavored options including pear, cherry, and orange among others. Grey Goose has recently started a global relaunch with a new identity designed by London, UK-based Ragged Edge.

We needed a bold statement. So we started by redrawing the logotype from scratch - the biggest change to the brand's identity since its launch in 1997. [The] bespoke type is more contemporary, with just a hint of swagger. The perfect complement to the iconic lone goose symbol.Ragged Edge project page New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Overlaid comparison of before and after. New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Wordmark comparison, before (top) and after. New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Logo.

The old logo was fine, even with the 3D texturing on the goose icon and the stroked/shadowed wordmark -- both elements were well executed. The new logo is a solid improvement on both: the goose is now more of an icon instead of an illustration, free to exist in different colors, sizes, and uses while the wordmark is now more confident and striking, with a strong chiseled-like style that maintains the proportions of the original but is far more interesting without the need for layered shadows. Removing their claim, "World's best tasting vodka", from the logo helps to create a better lock-up with the strip of French-flag colors and, to boot, is less smarmy, letting people decide what the world's best tasting vodka is.

To change how people felt about Grey Goose, we needed to move away from traditional luxury codes. So we set out to build a flexible identity full of optimism. A striking pattern that can be dialed up or down. A set of secondary colours as bright as they are unexpected. A bolder set of bespoke typefaces to allow Grey Goose to speak with more immediacy. And an optimistic tone of voice that lets the brand's character shine.Ragged Edge project page New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Custom type family.

The custom typefaces are fine, I think... I mean, they look alright, I'm just not sure how distinctive they are as brand typefaces given that they look like a number of other Art Deco-ish sans serifs.

New Logo, Identity, and Packaging for Grey Goose by Ragged Edge New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Patterns.

The patterns are my favorite part of this project. I like how the starting point looks like feathers and as you "zoom in" or embolden them it gets more graphic and abstract.

New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Postcards. Your browser does not support the video tag. Instagram stories.

The limited range of applications shown are interesting in that they have a high-end yet playful vibe going on -- for some reason Ocean's Eleven comes to mind -- but it's hard to tell how this plays out in the bigger scheme of things. It's promising though.

New Logo, Identity, and Packaging for Grey Goose by Ragged Edge New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Limited-edition bottle. New Logo, Identity, and Packaging for Grey Goose by Ragged Edge New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Gift boxes.

As applied to more aspirational products, like limited-edition bottles and gift boxes that would lure you at duty-free shops, the new identity and packaging looks great. It's hard to argue against a matte blue bottle with the new flat graphics -- it looks great -- although perhaps a little too much like SKYY vodka? The gift boxes make excellent use of the patterns with the little bursts of color adding some welcome flair to the all-blue approach and the cans below, although no idea what exactly they are or where they can be acquired, are undeniably cool.

New Logo, Identity, and Packaging for Grey Goose by Ragged Edge City series cans. New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Glassware. New Logo, Identity, and Packaging for Grey Goose by Ragged Edge Existing line-up of vodkas.

What remains to be seen is how any of this applies to the core line-up of products because as it stands right now, well, they suck. To put that in constructive terms: the unfrosted goose drawing is silly, the flying geese are awkward, the photography inside the bottle is so 1990s, and the typography is fairly bland. Seeing the potential of the redesign really makes the existing bottles look sad but I am guessing there is a ton of them on the market and in inventory waiting to be filled that it will be a while before this global relaunch hits the shelves and bars, which is where it will matter most, at the consumer level. To be continued...

http://feedproxy.google.com/~r/ucllc/brandnew/~3/t-GFSCsnQu8/new_logo_identity_and_packaging_for_grey_goose_by_ragged_edge.php https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_grey_goose_by_ragged_edge.php Tue, 06 Aug 2019 04:27:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_grey_goose_by_ragged_edge.php
Categories: News

Linked: Opening at Stockton University

Brand new - Wed, 08/07/2019 - 20:43
Position: Director of Creative Services at Stockton University in Galloway, NJ. Opening at Stockton University Visit Link Position: Director of Creative Services at Stockton University in Galloway, NJ. http://feedproxy.google.com/~r/ucllc/brandnew/~3/CanZWuLYBsI/opening_at_stockton_university.php https://www.underconsideration.com/brandnew/archives/opening_at_stockton_university.php Mon, 05 Aug 2019 12:03:35 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_stockton_university.php
Categories: News

Spotted: New Logo and Packaging for The Garage Monks by Jakub Cichecki

Brand new - Wed, 08/07/2019 - 20:43
New Logo and Packaging for The Garage Monks by Jakub Cichecki Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/j1H61UfdBzY/new_logo_and_packaging_for_the_garage_monks_by_jakub_cichecki.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_the_garage_monks_by_jakub_cichecki.php Mon, 05 Aug 2019 12:00:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_the_garage_monks_by_jakub_cichecki.php
Categories: News

Spotted: New Logo for Heinrich-Heine-University Düsseldorf by Eggert Group

Brand new - Wed, 08/07/2019 - 20:43
New Logo for Heinrich-Heine-University Düsseldorf by Eggert Group Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/hq7tkIKawgE/new_logo_for_heinrich_heine_university_dusseldorf_by_eggert_group.php https://www.underconsideration.com/brandnew/archives/new_logo_for_heinrich_heine_university_dusseldorf_by_eggert_group.php Mon, 05 Aug 2019 11:53:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_heinrich_heine_university_dusseldorf_by_eggert_group.php
Categories: News

Linked: Pop Culture Redesigns

Brand new - Wed, 08/07/2019 - 20:43
Baboon has redesigned the logos of some faux businesses from the movies and TV series. Pop Culture Redesigns Visit Link Baboon has redesigned the logos of some faux businesses from the movies and TV series. http://feedproxy.google.com/~r/ucllc/brandnew/~3/VQaWOCGYIS0/pop_culture_redesigns.php https://www.underconsideration.com/brandnew/archives/pop_culture_redesigns.php Mon, 05 Aug 2019 08:22:35 -0600 https://www.underconsideration.com/brandnew/archives/pop_culture_redesigns.php
Categories: News

Noted: New Country Brand for Haiti by Futurebrand

Brand new - Wed, 08/07/2019 - 20:43
About the client: The Ministry of Tourism is a ministry of the Government of Haiti. This ministry is responsible for tourist attractions and accommodations for travelers, along with playing an integral role in the Prime Minister's Cabinet." (Wikipedia) About Haiti: "The most common phrase in “Don’t Haiti the Player…” New Country Brand for Haiti by Futurebrand

About the client: The Ministry of Tourism is a ministry of the Government of Haiti. This ministry is responsible for tourist attractions and accommodations for travelers, along with playing an integral role in the Prime Minister's Cabinet." (Wikipedia)

About Haiti: "The most common phrase in Haiti might surprise you. It's 'pa gen pwoblem,' and it translates to 'no have problem.' Haitians use it in a dizzying array of contexts: responding to thank-yous, asserting well-being, filling awkward silences. Despite Haiti's well-documented struggles, exacerbated lately by natural disasters, proud Haitians use the phrase sincerely, conveying an uncanny ability to live in the moment and appreciate what they do have, which is quite a lot. Tranquil beaches, tumbling waterfalls and pine-tree-capped mountains dot the varied and striking landscape, easily rivaling the natural beauty found anywhere else in the Caribbean. The world's only successful slave rebellion happened here, and the music, art and culture that came with it make Haiti entirely unique. As those who come to assist Haiti often learn, an encounter with the soul of this fascinating, beautiful country often benefits a traveler just as much." (Lonely Planet)

Design by
Futurebrand

Related links
Futurebrand project page
Haiti Libre story

Relevant quote
Haiti had a brand exclusively designed to attract and promote tourism. However, it needed a unique country brand that could change its international perception from an assisted country to a nation of economic opportunity.

"Forging solid opportunities" was developed as Haiti’s brand idea. This new strategic platform positioned the country as a source of opportunity that promotes ideas for positive economic and social development.

A brand identity was created based on iconic Haitian culture and concepts of its land and nature, that is connected to its people and promotes their culture to the world.

Along with the new logo developed in both Latin and Creole, a brand identity system was developed to transmit the artistic energy and cultural wealth of Haiti, through use of expressive and colourful brand elements and symbols that generate frames and forms for all communications.

Images (opinion after)

New Country Brand for Haiti by Futurebrand Logos in Latin and Creole. New Country Brand for Haiti by Futurebrand Business cards. New Country Brand for Haiti by Futurebrand New Country Brand for Haiti by Futurebrand Online presence. New Country Brand for Haiti by Futurebrand Stationery and Instagram account. New Country Brand for Haiti by Futurebrand Facebook and ad. New Country Brand for Haiti by Futurebrand Twitter. New Country Brand for Haiti by Futurebrand Ad. New Country Brand for Haiti by Futurebrand Booth. Identity presentation.

Opinion
The old tourism logo was what you might expect, featuring an hibiscus, Haiti’s national flower, some vacation-y-looking lettering, and a sun. Not great but not terrible. The new logo not only replaces the tourism logo but also acts as the “country brand”, meaning it will be used for pretty much everything to present Haiti to the world and to represent Haiti locally to both tourists and locals, so it can’t be too much of a tourism logo. The approach of a wordmark that alludes to the local culture and its history is a good way to go and the result, if not “pretty” by logo standards, is unique, interesting, and, I assume, relevant. I say “assume” because in my very limited knowledge of Haiti I am unclear what the letterforms are referencing. I imagine it has to do with the Creole writing but unfortunately the project is presented very poorly by Futurebrand, without any visual or verbal explanation for the logo or the identity elements, which also seem interesting but, yeah, it’s hard to be excited by things that could or could not have a meaning. It also seems like two different teams did things, with one doing the logo and patterns in a loose, spirited way and another applying them in a very corporate, stiff way. The headlines with the bar backgrounds are so out of place and the color palette went from a cool, relevant red to a dark blue and some random bright colors. It’s too bad, because there is something interesting about the logo and patterns but something got derailed along the way and the case study only helps in making it more lackluster.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_6dJ2D02ZwM/new_country_brand_for_haiti_by_futurebrand.php https://www.underconsideration.com/brandnew/archives/new_country_brand_for_haiti_by_futurebrand.php Mon, 05 Aug 2019 06:04:52 -0600 https://www.underconsideration.com/brandnew/archives/new_country_brand_for_haiti_by_futurebrand.php
Categories: News

Spotted: New Logo and Identity for Impelo by Clout

Brand new - Tue, 08/06/2019 - 14:38
New Logo and Identity for Impelo by Clout Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZfDXwSF98P8/new_logo_and_identity_for_impelo_by_clout.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_impelo_by_clout.php Fri, 02 Aug 2019 11:41:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_impelo_by_clout.php
Categories: News

Linked: That Escalated Quickly

Brand new - Tue, 08/06/2019 - 14:38
Posted on Brand New in 2018, Habito, a mortgage broker service, had a pretty nice, subdued identity... a new set of ads, though, are all kinds of whack. That Escalated Quickly Visit Link Posted on Brand New in 2018, Habito, a mortgage broker service, had a pretty nice, subdued identity... a new set of ads, though, are all kinds of whack. http://feedproxy.google.com/~r/ucllc/brandnew/~3/Nh9U1nr5T0s/that_escalated_quickly.php https://www.underconsideration.com/brandnew/archives/that_escalated_quickly.php Fri, 02 Aug 2019 06:02:27 -0600 https://www.underconsideration.com/brandnew/archives/that_escalated_quickly.php
Categories: News

Noted: New Logo for Tour de France

Brand new - Tue, 08/06/2019 - 14:38
(Est. 1903) "The Tour de France is an annual men's multiple stage bicycle race primarily held in France, while also occasionally passing through nearby countries. Like the other Grand Tours (the Giro d'Italia and the Vuelta a España), it consists of 21 day-long stages over “Chapeau?” New Logo for Tour de France

(Est. 1903) "The Tour de France is an annual men's multiple stage bicycle race primarily held in France, while also occasionally passing through nearby countries. Like the other Grand Tours (the Giro d'Italia and the Vuelta a España), it consists of 21 day-long stages over the course of 23 days. It 'is the world's most prestigious and most difficult bicycle race'. Traditionally, the race is held primarily in the month of July. While the route changes each year, the format of the race stays the same with the appearance of time trials, the passage through the mountain chains of the Pyrenees and the Alps, and the finish on the Champs-Élysées in Paris. The modern editions of the Tour de France consist of 21 day-long segments (stages) over a 23-day period and cover around 3,500 kilometres (2,200 mi). The race alternates between clockwise and counterclockwise circuits of France." (Wikipedia)

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Tour de France Before and after weirdly overlaid but helps see the differences. New logo in red stroke. New Logo for Tour de France Logo. New Logo for Tour de France Egan Bernal, from Colombia, celebrating on the winner's podium.

Opinion
No info on this one but we can assume the goal was to evolve the old logo, in use since 2002, into something more of something but without losing the principles of the old one. I’ll start this by saying that I do not follow Tour de France, never really cared for watching people on bikes, and have never liked the logo. BUT, I appreciate its equity, how recognizable it is, and how beneficial it is to maintain it. While I still do not like, at all, the new logo, the changes are beneficial for the most part. The “u” in “Tour” is bigger and easier to read; the “R” rider is more dynamic and reads a little bit better as an “R”; the “f” is less wonky; the next “r” is better too and echoes the other one; the “a” and the “n” are probably the biggest improvements in that they don’t look like the designer got tired of drawing letters; and moving the “de” to in between the two words is a much better read. Overall, the design looks as if it was put through a Nike-Swooshifying filter and makes the logo feel a little more contemporary. Still don’t like it tho.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TQMC_274M7Q/new_logo_for_tour_de_france.php https://www.underconsideration.com/brandnew/archives/new_logo_for_tour_de_france.php Fri, 02 Aug 2019 05:38:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_tour_de_france.php
Categories: News

Reviewed: Friday Likes 295: From Mildred & Duck, Foreign Policy, and Blok

Brand new - Tue, 08/06/2019 - 14:38
We go from elegant to quirky to business-minded this week, with projects from Melbourne, Singapore, and Toronto. “From Mildred & Duck, Foreign Policy, and Blok” Friday Likes 295

We go from elegant to quirky to business-minded this week, with projects from Melbourne, Singapore, and Toronto.

The Gatherers by Mildred & Duck The Gatherers by Mildred & Duck

The Gatherers is a floral studio in New Plymouth, New Zealand, that creates some stunning, natural arrangements for weddings and events. The identity, designed by Melbourne, Australia-based Mildred & Duck, is a lovely display of subtlety, combining "THE" and "GATHERERS" into a single word by ever so slightly lifting "THE". Even if you only read it as "GATHERERS" the raised "THE" could be interpreted as the picking of flowers. The type choice is elegant and the letter spacing adds to that mood, along with the classy production of embossing the logo and choice of natural-looking papers. My favorite element is the ribbon... the long wordmark looks really good on it and I really like its canvas-y texture. 10/10 would gather. See full project

Dumpling Darlings by Foreign Policy Dumpling Darlings by Foreign Policy

Dumpling Darlings is a new dumpling bar in Singapore. The identity, designed by local firm Foreign Policy, is "inspired by the Japanese manga found in Shokudo (casual Japanese eateries)" and revolves around Jo and her pet pig, Pork Chop, drawn in such a charming style that the prospect of eating anything with pork seems daunting -- I mean, look at Pork Chop. The Jo character is great, whether she's chilling on the beach or dishing dumplings from a dumpling-shaped parachute. The style is fun and quirky and the red and blue color palette adds a dose of vibrancy. The vertical logo is a bit on the expected side but still looks good. Lots of fun more details, like a neon dumpling, at the project link. See full project

Territoria by Blok Territoria by Blok

Territoria is an architecture firm based in Santiago, Chile, specializing in large-scale developments for offices, retail, hospitality, and mixed-use. The identity, designed by Toronto, Canada-based Blok, is a super simple wordmark that may not be the most exciting but it's somehow the right combination of characters in the right typeface -- the extra serving of "R"s stand out nicely with their long legs -- with the right letter spacing and spot-on kerning. I'm not so sure about the secondary typeface and treatment in large lowercase but I don't mind it either. The highlight is the range of gray papers used in the applications, echoing the shades of concrete and other materials in the buildings. See full project

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Categories: News

Spotted: New Logo and Identity for MSFF by Post

Brand new - Tue, 08/06/2019 - 14:38
New Logo and Identity for MSFF by Post Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/mo_0r1_5IKg/new_logo_and_identity_for_msff_by_post.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_msff_by_post.php Thu, 01 Aug 2019 12:18:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_msff_by_post.php
Categories: News

Spotted: New Logo and Identity for Ukraine Maritime Administration by Bulanov büro

Brand new - Tue, 08/06/2019 - 14:38
New Logo and Identity for Ukraine Maritime Administration by Bulanov büro Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/a2L2gj7TEqY/new_logo_and_identity_for_ukraine_maritime_administration_by_bulanov_buro.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ukraine_maritime_administration_by_bulanov_buro.php Thu, 01 Aug 2019 12:12:26 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ukraine_maritime_administration_by_bulanov_buro.php
Categories: News

Linked: Love it or Hate it

Brand new - Tue, 08/06/2019 - 14:38
Designer and street artist Julian Rivera is suing Walmart for using a similar "love" logo he has been using for many years in their "EV1" line of apparel, a collaboration with Ellen DeGeneres. The full document can be read here. Love it or Hate it Visit Link Designer and street artist Julian Rivera is suing Walmart for using a similar "love" logo he has been using for many years in their "EV1" line of apparel, a collaboration with Ellen DeGeneres. The full document can be read here. http://feedproxy.google.com/~r/ucllc/brandnew/~3/rt2j7nynYrw/love_it_or_hate_it.php https://www.underconsideration.com/brandnew/archives/love_it_or_hate_it.php Thu, 01 Aug 2019 08:17:16 -0600 https://www.underconsideration.com/brandnew/archives/love_it_or_hate_it.php
Categories: News

Noted: New Logo and Identity for Tyro by Hulsbosch

Brand new - Tue, 08/06/2019 - 14:38
(Est. 2001) "When it comes to payments and business-only banking, Tyro provides a fresh alternative. We're Australia's largest EFTPOS provider of all ADIs outside the big four1 and we provide tailored EFTPOS, effortless business loans and banking solutions that support over 25,500 Australian businesses. Beyond “IgnitiOn” New Logo and Identity for Tyro by Hulsbosch

(Est. 2001) "When it comes to payments and business-only banking, Tyro provides a fresh alternative. We're Australia's largest EFTPOS provider of all ADIs outside the big four1 and we provide tailored EFTPOS, effortless business loans and banking solutions that support over 25,500 Australian businesses. Beyond credit, debit and EFTPOS card acquiring, we also offer Medicare and private health fund claiming and rebating services. We connect simply with your existing systems and Xero software but also offer a world of possibility by connecting customers with innovative software and apps that help build business. Our smart technologies are easy to use and designed to save our customers time and money, like our transaction and deposit account that lets you earn interest on transactions."

Design by
Hulsbosch (Sydney, Australia)

Related links
Hulsbosch project page

Relevant quote
Hulsbosch were asked to communicate that Tyro is a bank – not just a payments provider, a better banking and lending choice than the current alternatives in the category and to build consideration amongst Australian businesses to get them to switch from their existing bank to Tyro.

The identity is based on the idea of Tyro taking care of banking and payments to enable the business owner to focus on their passion: igniting the business. Supporting their first rebrand in 10 years, Tyro’s brand positioning and associated tagline “better business banking” was developed for the new brand platform.

Images (opinion after)

New Logo and Identity for Tyro by Hulsbosch Logo. New Logo and Identity for Tyro by Hulsbosch Animated "o" New Logo and Identity for Tyro by Hulsbosch "o" variations. New Logo and Identity for Tyro by Hulsbosch Guidelines. New Logo and Identity for Tyro by Hulsbosch Brochure. New Logo and Identity for Tyro by Hulsbosch Terminal. New Logo and Identity for Tyro by Hulsbosch Overview.

Opinion
The old logo was bad, with its link sausage aesthetic and terrible “ty” ligature. (In their defense, it’s better than the stacked version they had previously — *shudder*). The new logo maintains the lowercase, geometric-ish approach — is the “y” too wide/big or is it just me? — but with a much more serious sans serif and an “o” that explodes into cool graphic stuffs. As a visual metaphor for “ignition”, I buy it. The primary explosion, in a blue powder-like substance, is probably the best of the options but I also like the thick dots. I’m not too crazy about turning the “o” into half cups of coffee or half bicycle tires but I guess that helps communicate “commerce”. Some of you might be inclined to reference this past Noted project, with good reason, but I think this one does the same idea more convincingly as the bursts make more sense coming from the “o” than the diagonal. The one thing that I’m not sure about is if this identity makes this look like a bank, which sounds like it was the primary goal. It definitely looks like an advanced point of sale processing system but a bank? I dunno. Still, I find the solution visually interesting overall.

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Categories: News

Spotted: New Logo for GCash

Brand new - Wed, 07/31/2019 - 20:36
New Logo for GCash Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/62mcR4qw-jU/new_logo_for_gcash.php https://www.underconsideration.com/brandnew/archives/new_logo_for_gcash.php Wed, 31 Jul 2019 12:07:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_gcash.php
Categories: News

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