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News

Spotted: New Logo for PhotoShelter

Brand new - Tue, 06/30/2020 - 21:46
New Logo for PhotoShelter Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ahbqc1bt36Q/new_logo_for_photoshelter.php https://www.underconsideration.com/brandnew/archives/new_logo_for_photoshelter.php Tue, 30 Jun 2020 12:10:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_photoshelter.php
Categories: News

Linked: I ♥ Cease and Desists

Brand new - Tue, 06/30/2020 - 15:46
In 2015, Larry Buchanan, Graphics editor at The New York Times, filed a Freedom of Information Law Request to New York State to receive all the cease and desist letters sent by CMG Worldwide in 2014 on behalf of The New York State Department of I ♥ Cease and Desists Visit Link In 2015, Larry Buchanan, Graphics editor at The New York Times, filed a Freedom of Information Law Request to New York State to receive all the cease and desist letters sent by CMG Worldwide in 2014 on behalf of The New York State Department of Economic Development -- which owns the I♥NY trademark -- to stop the use of similar graphic approaches. Full PDF can be found here. http://feedproxy.google.com/~r/ucllc/brandnew/~3/cSsvR5fFA5g/i_cease_and_desist.php https://www.underconsideration.com/brandnew/archives/i_cease_and_desist.php Tue, 30 Jun 2020 07:53:28 -0600 https://www.underconsideration.com/brandnew/archives/i_cease_and_desist.php
Categories: News

Noted: New Logo and Identity for Kearney Group by Self-titled

Brand new - Tue, 06/30/2020 - 15:46
(Est. 1986) "Kearney Group is a nationally-recognised, multidisciplinary financial services firm based in Abbotsford, Melbourne. Our team is made up of over 50 financial professionals, dreamers, doers, pioneers and visionaries - all working collaboratively in Integrated Advice Teams and providing our award-winning Private Wealth, Business “Logic at the Disco” New Logo and Identity for Kearney Group by Self-titled

(Est. 1986) "Kearney Group is a nationally-recognised, multidisciplinary financial services firm based in Abbotsford, Melbourne. Our team is made up of over 50 financial professionals, dreamers, doers, pioneers and visionaries - all working collaboratively in Integrated Advice Teams and providing our award-winning Private Wealth, Business Advisory and Strategic Lending services. In a business landscape ruled by best practise, we are the vanguard of truly integrated financial advice for pioneers and their businesses. Our unique skills and truly holistic capability combines the experience and technical know-how required to tackle task based work, with the creativity needed to drive meaningful transformation. We occupy the 'intersection' between businesses and their households, becoming catalysts for connection and the collision of ideas. We are a lifelong home for the entrepreneurial spirit."

Design by
Self-titled (Prahran, Victoria, Australia)

Related links
Self-titled project page

Relevant quote
Our brand idea ‘from Logic to Magic’ reflects their unique combination of transactional and transformational skills. The fusion of these two is where the most value is added. These ideas of logic, magic and transformation drive the visual and verbal expressions of the brand.

Being pioneers in their industry, Kearney Group needed to look different than the rest of the financial sector which heavily relies on aspirational images of retired couples walking along the beach or cheesy metaphoric stock imagery.

If you’re going to talk about going from Logic to Magic, illustration seemed a fitting approach.

Rather than use a single illustrator whose style becomes a default look for the brand, we worked with three stylistically different illustrators (Elin Matilda, Ben Sanders and Kim Lam), united by a common approach.

Images (opinion after)

New Logo and Identity for Kearney Group by Self-titled Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Kearney Group by Self-titled Icon set. New Logo and Identity for Kearney Group by Self-titled New Logo and Identity for Kearney Group by Self-titled New Logo and Identity for Kearney Group by Self-titled Illustrations. New Logo and Identity for Kearney Group by Self-titled Posters. Website. New Logo and Identity for Kearney Group by Self-titled Website on mobile. New Logo and Identity for Kearney Group by Self-titled New Logo and Identity for Kearney Group by Self-titled Folders. New Logo and Identity for Kearney Group by Self-titled Notebook.

Opinion
This isn’t a big company or an amazing identity but it’s an impressive transformation done in a very upbeat, sophisticated way. The old logo was really painful to look at with a very poor unbalanced icon and fake small caps for the wordmark. The new logo is a major glow up with a strong “K” monogram that illustrates the brand positioning of “From Logic to Magic“ by going from a flat vertical stick to the angular defining stroke of the “K”. The only drawback is that in my mind I keep wanting to find two “K”s in the name or a plural as the monogram could be interpreted as being two “K”s. Still, I dig it. The wordmark is alright for the most part; I’m not sure the “y” needs to be so unique as it feels distracting from the rest of the letters. The identity — beginning with their website — is quite lovely with the various illustrations from different illustrators unified by the color palette and whimsy tone that are paired with the very nice Reckless Neue light serif. Overall, for a financial company, this feels welcomingly light, airy, friendly, and approachable.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/U73cysMOffg/new_logo_and_identity_for_kearney_group_by_self_titled.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kearney_group_by_self_titled.php Tue, 30 Jun 2020 07:32:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kearney_group_by_self_titled.php
Categories: News

Reviewed: New Logo and Identity for OneFootball by DesignStudio

Brand new - Tue, 06/30/2020 - 15:46
Established in 2008, OneFootball is a football (soccer) media platform headquartered in Berlin, Germany. Its flagship product is a mobile app that, among other traits, users can customize to follow their favorite team and is complemented by a very strong social media presence, reaching altogether “For Kicks” New Logo and Identity for OneFootball by DesignStudio

Established in 2008, OneFootball is a football (soccer) media platform headquartered in Berlin, Germany. Its flagship product is a mobile app that, among other traits, users can customize to follow their favorite team and is complemented by a very strong social media presence, reaching altogether more than 70 million fans worldwide every month. Its audience skews heavily young, with 75% in the 13 to 34 demographic and, interestingly, 93% is male. With regional offices in London, New York, Mexico City, and São Paulo, OneFootball operates a 24-hour newsroom to generate and provide a comprehensive stream of content that includes statistics and live scores of 200-plus leagues and competitions worldwide as well as breaking news, highlight clips, transfer rumors, and live streaming. This week, OneFootball introduced a new identity designed by DesignStudio.

OneFootball needed a brand that would adapt to the rhythm of every fan. A 'vibesmith' that would understand the mood, set the tone and generate buzz before, during and after the game. Our strategy of 'Hype The Game' brought this to life with impact and vibrancy.

We gave the symbol its mojo back with a simpler design to represent the number '1' and to demonstrate a person kicking a football. We combined this with our 'Hype generator', developed in collaboration with Artificial Rome it's the ultimate design tool for generating exciting visuals no human could re-create. It has three states: Fracture, Neutral and Flux; ranging from jerky, tense movements to smooth flowing motions affecting everything from the logo, type and graphic patterns.DesignStudio project page New Logo and Identity for OneFootball by DesignStudio Icon. New Logo and Identity for OneFootball by DesignStudio Wordmark.

The old logo used the football pictogram from the 1972 Summer Olympics in Munich. Given that the company started in Germany and is about football, I guess it made sense. Lazy but made sense. The icon was accompanied by an interesting wordmark but perhaps with too different a personality than the icon. The new icon almost made me fall out of my seat when I saw it: At first I thought it was only a "1" with a ball as a period but then I quickly realized it was a "1" AND it was a pair of legs in the motion of kicking a ball. Damn. So good. This is my favorite icon of 2020 so far. Not only is it clever and perfectly executed to convey its double reading but its bold, italic motion also fits the young audience and their need for quickly-consumable content. The wordmark plays a very secondary role, only appearing on the footer of the website, and it's more or less fine, perhaps trying a little too hard to be cool with the "N" and "A" echoing the joints of the icon and I wonder if they should have pushed it all the way by those two letters being segmented -- or left alone because as they are they look weird.

Your browser does not support the video tag. Adjusting the icon's "hype". Your browser does not support the video tag. Icon with patterns. Identity elements generator. New Logo and Identity for OneFootball by DesignStudio The different styles of the generator.

Things then start to get a little weird or, at least, depart from my 42-year-old demographic, with a generator that distorts the icon, the typography, and patterns across a spectrum of "hype" that goes from jerky "Fracture" to wavy "Flux". This is literally visual hype adding a 100% stylistic layer over the icon and shapes that is pretty much unrelated to football. Now, I'm not saying it's wrong because I think this is perfect for the audience and it adds a sense of excitement to the content to basically build up the hype. It's simply cool for the sake of being cool and, for better or for worse, I think it succeeds.

Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag. Various things rotating. New Logo and Identity for OneFootball by DesignStudio Posters. New Logo and Identity for OneFootball by DesignStudio Wild postings. New Logo and Identity for OneFootball by DesignStudio Scarves.

This reminds me of the (Electronic Sports League) project, which I mention not to say that it's a stylistic copy but that after seeing the applications I got a sense that this could all easily apply to the esports industry which, again, points to the appropriateness of this identity for the young, male demographic at the platform's core. The few, judge-able, applications shown -- those being the posters, as I don't know what to do with the spinning-glove-and-Playstation-controller information -- are visually striking in a literal way but there really isn't much to them, which, once more, it may leave me feeling like a lot is missing but, as my kids say, "That sounds like a you problem".

New Logo and Identity for OneFootball by DesignStudio Numerals. New Logo and Identity for OneFootball by DesignStudio Numerals and names. New Logo and Identity for OneFootball by DesignStudio Instagram posts. New Logo and Identity for OneFootball by DesignStudio Stickers. Brand video.

Overall, this is quite good for the audience and adds a whole layer of coolness to OneFootball that can be merchandise-d and further establish the visual language of the platform across its app and social media channels. Lastly, one more shoutout to the icon because damn.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vrZhFTEhmQw/new_logo_and_identity_for_onefootball_by_designstudio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_onefootball_by_designstudio.php Tue, 30 Jun 2020 04:44:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_onefootball_by_designstudio.php
Categories: News

Linked: I ♥ Cease and Desists

Brand new - Tue, 06/30/2020 - 15:46
In 2015, Larry Buchanan, Graphics editor at The New York Times, filed a Freedom of Information Law Request to New York State to receive all the cease and desist letters sent by CMG Worldwide in 2014 on behalf of The New York State Department of I ♥ Cease and Desists Visit Link In 2015, Larry Buchanan, Graphics editor at The New York Times, filed a Freedom of Information Law Request to New York State to receive all the cease and desist letters sent by CMG Worldwide in 2014 on behalf of The New York State Department of Economic Development -- which owns the I♥NY trademark -- to stop the use of similar graphic approaches. Full PDF can be found here. http://feedproxy.google.com/~r/ucllc/brandnew/~3/cSsvR5fFA5g/i_cease_and_desist.php https://www.underconsideration.com/brandnew/archives/i_cease_and_desist.php Tue, 30 Jun 2020 07:53:28 -0600 https://www.underconsideration.com/brandnew/archives/i_cease_and_desist.php
Categories: News

Noted: New Logo and Identity for Kearney Group by Self-titled

Brand new - Tue, 06/30/2020 - 15:46
(Est. 1986) "Kearney Group is a nationally-recognised, multidisciplinary financial services firm based in Abbotsford, Melbourne. Our team is made up of over 50 financial professionals, dreamers, doers, pioneers and visionaries - all working collaboratively in Integrated Advice Teams and providing our award-winning Private Wealth, Business “Logic at the Disco” New Logo and Identity for Kearney Group by Self-titled

(Est. 1986) "Kearney Group is a nationally-recognised, multidisciplinary financial services firm based in Abbotsford, Melbourne. Our team is made up of over 50 financial professionals, dreamers, doers, pioneers and visionaries - all working collaboratively in Integrated Advice Teams and providing our award-winning Private Wealth, Business Advisory and Strategic Lending services. In a business landscape ruled by best practise, we are the vanguard of truly integrated financial advice for pioneers and their businesses. Our unique skills and truly holistic capability combines the experience and technical know-how required to tackle task based work, with the creativity needed to drive meaningful transformation. We occupy the 'intersection' between businesses and their households, becoming catalysts for connection and the collision of ideas. We are a lifelong home for the entrepreneurial spirit."

Design by
Self-titled (Prahran, Victoria, Australia)

Related links
Self-titled project page

Relevant quote
Our brand idea ‘from Logic to Magic’ reflects their unique combination of transactional and transformational skills. The fusion of these two is where the most value is added. These ideas of logic, magic and transformation drive the visual and verbal expressions of the brand.

Being pioneers in their industry, Kearney Group needed to look different than the rest of the financial sector which heavily relies on aspirational images of retired couples walking along the beach or cheesy metaphoric stock imagery.

If you’re going to talk about going from Logic to Magic, illustration seemed a fitting approach.

Rather than use a single illustrator whose style becomes a default look for the brand, we worked with three stylistically different illustrators (Elin Matilda, Ben Sanders and Kim Lam), united by a common approach.

Images (opinion after)

New Logo and Identity for Kearney Group by Self-titled Logo. Your browser does not support the video tag. Logo animation. New Logo and Identity for Kearney Group by Self-titled Icon set. New Logo and Identity for Kearney Group by Self-titled New Logo and Identity for Kearney Group by Self-titled New Logo and Identity for Kearney Group by Self-titled Illustrations. New Logo and Identity for Kearney Group by Self-titled Posters. Website. New Logo and Identity for Kearney Group by Self-titled Website on mobile. New Logo and Identity for Kearney Group by Self-titled New Logo and Identity for Kearney Group by Self-titled Folders. New Logo and Identity for Kearney Group by Self-titled Notebook.

Opinion
This isn’t a big company or an amazing identity but it’s an impressive transformation done in a very upbeat, sophisticated way. The old logo was really painful to look at with a very poor unbalanced icon and fake small caps for the wordmark. The new logo is a major glow up with a strong “K” monogram that illustrates the brand positioning of “From Logic to Magic“ by going from a flat vertical stick to the angular defining stroke of the “K”. The only drawback is that in my mind I keep wanting to find two “K”s in the name or a plural as the monogram could be interpreted as being two “K”s. Still, I dig it. The wordmark is alright for the most part; I’m not sure the “y” needs to be so unique as it feels distracting from the rest of the letters. The identity — beginning with their website — is quite lovely with the various illustrations from different illustrators unified by the color palette and whimsy tone that are paired with the very nice Reckless Neue light serif. Overall, for a financial company, this feels welcomingly light, airy, friendly, and approachable.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/U73cysMOffg/new_logo_and_identity_for_kearney_group_by_self_titled.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kearney_group_by_self_titled.php Tue, 30 Jun 2020 07:32:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kearney_group_by_self_titled.php
Categories: News

Reviewed: New Logo and Identity for OneFootball by DesignStudio

Brand new - Tue, 06/30/2020 - 15:46
Established in 2008, OneFootball is a football (soccer) media platform headquartered in Berlin, Germany. Its flagship product is a mobile app that, among other traits, users can customize to follow their favorite team and is complemented by a very strong social media presence, reaching altogether “For Kicks” New Logo and Identity for OneFootball by DesignStudio

Established in 2008, OneFootball is a football (soccer) media platform headquartered in Berlin, Germany. Its flagship product is a mobile app that, among other traits, users can customize to follow their favorite team and is complemented by a very strong social media presence, reaching altogether more than 70 million fans worldwide every month. Its audience skews heavily young, with 75% in the 13 to 34 demographic and, interestingly, 93% is male. With regional offices in London, New York, Mexico City, and São Paulo, OneFootball operates a 24-hour newsroom to generate and provide a comprehensive stream of content that includes statistics and live scores of 200-plus leagues and competitions worldwide as well as breaking news, highlight clips, transfer rumors, and live streaming. This week, OneFootball introduced a new identity designed by DesignStudio.

OneFootball needed a brand that would adapt to the rhythm of every fan. A 'vibesmith' that would understand the mood, set the tone and generate buzz before, during and after the game. Our strategy of 'Hype The Game' brought this to life with impact and vibrancy.

We gave the symbol its mojo back with a simpler design to represent the number '1' and to demonstrate a person kicking a football. We combined this with our 'Hype generator', developed in collaboration with Artificial Rome it's the ultimate design tool for generating exciting visuals no human could re-create. It has three states: Fracture, Neutral and Flux; ranging from jerky, tense movements to smooth flowing motions affecting everything from the logo, type and graphic patterns.DesignStudio project page New Logo and Identity for OneFootball by DesignStudio Icon. New Logo and Identity for OneFootball by DesignStudio Wordmark.

The old logo used the football pictogram from the 1972 Summer Olympics in Munich. Given that the company started in Germany and is about football, I guess it made sense. Lazy but made sense. The icon was accompanied by an interesting wordmark but perhaps with too different a personality than the icon. The new icon almost made me fall out of my seat when I saw it: At first I thought it was only a "1" with a ball as a period but then I quickly realized it was a "1" AND it was a pair of legs in the motion of kicking a ball. Damn. So good. This is my favorite icon of 2020 so far. Not only is it clever and perfectly executed to convey its double reading but its bold, italic motion also fits the young audience and their need for quickly-consumable content. The wordmark plays a very secondary role, only appearing on the footer of the website, and it's more or less fine, perhaps trying a little too hard to be cool with the "N" and "A" echoing the joints of the icon and I wonder if they should have pushed it all the way by those two letters being segmented -- or left alone because as they are they look weird.

Your browser does not support the video tag. Adjusting the icon's "hype". Your browser does not support the video tag. Icon with patterns. Identity elements generator. New Logo and Identity for OneFootball by DesignStudio The different styles of the generator.

Things then start to get a little weird or, at least, depart from my 42-year-old demographic, with a generator that distorts the icon, the typography, and patterns across a spectrum of "hype" that goes from jerky "Fracture" to wavy "Flux". This is literally visual hype adding a 100% stylistic layer over the icon and shapes that is pretty much unrelated to football. Now, I'm not saying it's wrong because I think this is perfect for the audience and it adds a sense of excitement to the content to basically build up the hype. It's simply cool for the sake of being cool and, for better or for worse, I think it succeeds.

Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag.Your browser does not support the video tag. Various things rotating. New Logo and Identity for OneFootball by DesignStudio Posters. New Logo and Identity for OneFootball by DesignStudio Wild postings. New Logo and Identity for OneFootball by DesignStudio Scarves.

This reminds me of the (Electronic Sports League) project, which I mention not to say that it's a stylistic copy but that after seeing the applications I got a sense that this could all easily apply to the esports industry which, again, points to the appropriateness of this identity for the young, male demographic at the platform's core. The few, judge-able, applications shown -- those being the posters, as I don't know what to do with the spinning-glove-and-Playstation-controller information -- are visually striking in a literal way but there really isn't much to them, which, once more, it may leave me feeling like a lot is missing but, as my kids say, "That sounds like a you problem".

New Logo and Identity for OneFootball by DesignStudio Numerals. New Logo and Identity for OneFootball by DesignStudio Numerals and names. New Logo and Identity for OneFootball by DesignStudio Instagram posts. New Logo and Identity for OneFootball by DesignStudio Stickers. Brand video.

Overall, this is quite good for the audience and adds a whole layer of coolness to OneFootball that can be merchandise-d and further establish the visual language of the platform across its app and social media channels. Lastly, one more shoutout to the icon because damn.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vrZhFTEhmQw/new_logo_and_identity_for_onefootball_by_designstudio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_onefootball_by_designstudio.php Tue, 30 Jun 2020 04:44:37 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_onefootball_by_designstudio.php
Categories: News

Spotted: New Logo for Carers Trust

Brand new - Tue, 06/30/2020 - 15:46
New Logo for Carers Trust Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/rHbrjxR3Scc/new_logo_for_carers_trust.php https://www.underconsideration.com/brandnew/archives/new_logo_for_carers_trust.php Mon, 29 Jun 2020 12:15:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_carers_trust.php
Categories: News

Spotted: New Logo for EQT

Brand new - Tue, 06/30/2020 - 15:46
New Logo for EQT Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/0uD4btvV-bI/new_logo_for_eqt.php https://www.underconsideration.com/brandnew/archives/new_logo_for_eqt.php Mon, 29 Jun 2020 12:08:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_eqt.php
Categories: News

Linked: Milton Glaser (1929 - 2020)

Brand new - Tue, 06/30/2020 - 15:46
RIP Milton Glaser. It may be cliché or limiting to only use his "I❤️NY" logo as a way to commemorate him but it's a perfect summary of not just his contribution to what good design should be but his own persona: iconic and unforgettable. Milton Glaser (1929 - 2020) Visit Link RIP Milton Glaser. It may be cliché or limiting to only use his "I❤️NY" logo as a way to commemorate him but it's a perfect summary of not just his contribution to what good design should be but his own persona: iconic and unforgettable. http://feedproxy.google.com/~r/ucllc/brandnew/~3/cCHaUj8b614/milton_glaser_1929_2020.php https://www.underconsideration.com/brandnew/archives/milton_glaser_1929_2020.php Mon, 29 Jun 2020 08:05:50 -0600 https://www.underconsideration.com/brandnew/archives/milton_glaser_1929_2020.php
Categories: News

Noted: New Logo and Identity for KABOOM!

Brand new - Tue, 06/30/2020 - 15:46
(Est. 1996) "KABOOM! works with communities to build incredible, kid-designed playspaces that help give kids in every zip code the opportunity to thrive. Kids who don't have access to play miss out on childhood and are denied critical opportunities to build physical, social and emotional “I Wanna Be in the Boom Where it Happens” New Logo and Identity for KABOOM!

(Est. 1996) "KABOOM! works with communities to build incredible, kid-designed playspaces that help give kids in every zip code the opportunity to thrive. Kids who don't have access to play miss out on childhood and are denied critical opportunities to build physical, social and emotional health. For more than two decades, we've teamed up with bold, inspiring partners and community members, starting with the kids themselves, to understand each neighborhood's unique aspirations. Then we build incredible places to play, inspired by their design, courage and leadership. Over the last 23 years, we've built or improved 17,000+ playspaces, engaged more than 1.5 million community members and brought joy to over 11 million kids. As we look to the future, we'll continue our efforts to build collective action and community opportunity, spark hope and enable kids to reach their full potential. And we promise that we won't stop until we put an end to playspace inequity. For good."

Design by
N/A

Related links
KABOOM! Twitter announcement
KABOOM! Brand Book (PDF)

Relevant quote
Our logo is the core of our brand identity. The mark in our logo positions KABOOM! as the spark for playspace equity. With a new refined aesthetic to one that’s contemporary and established, our logo sets up KABOOM! to be known by its full, true mission to not only build playspaces but to ensure playspace equity for every kid.

Images (opinion after)

New Logo and Identity for KABOOM! Logo. New Logo and Identity for KABOOM! Mark and social media avatars. New Logo and Identity for KABOOM! Mark with kids. New Logo and Identity for KABOOM! Color palette. New Logo and Identity for KABOOM! Business cards. New Logo and Identity for KABOOM! Sketch pad sheet. New Logo and Identity for KABOOM! Banner. New Logo and Identity for KABOOM! Playground sign.

Opinion
The old logo was energetic for sure but it felt too much like just a comic book graphic and not enough like a large nonprofit organization. The name alone is enough of a kaboom that it doesn’t need the full-on bombastic graphic treatment as the new logo demonstrates. The abstracted “K” that looks like a spark provides just the right amount of visual excitement in an otherwise restrained logo. The wordmark is chunky and with rounded corners, both of which make perfect sense for the name and focus of the organization. I really like how the curve of the “K” mark aligns with the angles of the “A”, making for a pretty clever integration of the two elements. The “K” mark on its own is pretty strong too and looks really good in a solid color — it will need a good year or two to become easily associated with KABOOM! but it has potential. The applications are a little shy at the moment but there is a decent start there with the loopy arrows and squiggles. Lots of room to grow with such a solid logo but definitely still has to evolve, which will probably happen once they move from renders to actual applications. Overall, a great, feel-good logo evolution for a fantastic, feel-good organization.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ffWzwH8m5Yo/new_logo_and_identity_for_kaboom.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kaboom.php Mon, 29 Jun 2020 07:50:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kaboom.php
Categories: News

Reviewed: Follow-up: New Logo and Identity for NI by Gretel

Brand new - Tue, 06/30/2020 - 15:46
Established in 1976, NI (National Instruments) develops automated test and automated measurement systems that help engineers across various industries, from automotive to electronics to energy, by providing software-connected systems and hardware. To be perfectly honest I am not 100% clear about what they do but “Put Your Test Foot Forward”  New Logo and Identity for NI by Gretel

Established in 1976, NI (National Instruments) develops automated test and automated measurement systems that help engineers across various industries, from automotive to electronics to energy, by providing software-connected systems and hardware. To be perfectly honest I am not 100% clear about what they do but I think I get it: They build the things that allow people that build bigger things to build in systems that are constantly testing and monitoring those things with the things in the things. Clearer, right? Based in Austin, TX, NI has over 7,300 employees and works with more than 35,000 customer accounts worldwide. Earlier this month, as part of a repositioning to "speak to the needs of larger enterprises while remaining true to the community of passionate and brilliant engineers", NI introduced a new identity designed by New York, NY-based Gretel.

 New Logo and Identity for NI by Gretel Logo, before and after. The mark reflects the connection of hard and soft, rationality and creativity, tech and people that sets NI apart. The letterforms are modular, geometric and precise. Designed for scale, the mark works equally well in signage or circuit board applications.Gretel project page  New Logo and Identity for NI by Gretel Logo.  New Logo and Identity for NI by Gretel Sub-brands. Logo animation.

In last week's post in the Noted section I wrote: "I like the new logo -- although I don't get the notch on the top-left corner of the 'n' -- as a graphic statement but it feels unfinished or like something is missing to it, which doesn't help that the name itself feels like a lot is missing." That first reaction mostly stands a week later but seeing the logo in more context certainly helps to assess its effectiveness and/or appropriateness which I didn't doubt would be positive given how nice the website is, which was the main application I had seen then. Long-winded way of saying, the logo is fine but it's finer in application on a system that emphasizes the curves and hard edges found in the logo.

In a category oversaturated with safety blue and electric red, NI stands apart. The green signals a decisive new direction for the brand and evokes feelings of growth, change and sustainability, one of the grand challenges facing engineering today.Gretel project page  New Logo and Identity for NI by Gretel Color palette. A suite of complementary typefaces extends the core brand idea of balancing precision and personality. Financier lends character to headlines and brand statements while Space Mono is used to call out technical specs, numerals and model numbers. Founders Grotesk is our workhorse sans, functional without sacrificing personality.Gretel project page Typography. We crafted a brand purpose calling on all innovators, from individuals to enterprises to Engineer Ambitiously. The higher-order purpose stands as a challenge to think bigger, aim higher, go faster. The brand's expertise in connectivity and adaptability allows NI to answer that call for its customers.Gretel project page  New Logo and Identity for NI by Gretel Tagline.  New Logo and Identity for NI by Gretel Photography. While photography plays a key role, concepts like autonomous driving, 5G communication and aerospace innovation can't always be captured in imagery. Spot illustrations and icons are rendered in a distinctive, interconnected visual language derived from the logo.

Portrait illustrations of NI colleagues were commissioned as well, another extension of the blend between precision and personality at the heart of the brand.Gretel project page  New Logo and Identity for NI by Gretel Illustrations by Aleksandar Savić.  New Logo and Identity for NI by Gretel Icon set.

The elements of the identity are all quite nice, starting with the very strong typographic combination of Financier Display and Founders Grotesk by Klim Type Foundry with the free Space Mono in a supporting role. I'm not sure how many more corporations are going to go with the editorial magazine kind of look but it seems to be a growing trend -- it reminds me of Wolff Olins' work for McKinsey -- which I'm not opposed to at all but could eventually become played out. For now, this is another great example of how to do it right. The color palette is strong and I enjoy the combination of greens. The photography is solid and the illustrations are exciting, although perhaps they stand out a little too much.

The elements work together through a modular system that allows the grid to flex depending on the message and content. In stark contrast to the category, the design language maintains an editorial feel, and photography plays a key role by featuring the people, partners and impact of the innovations powered by NI, not just the products.

Moving beyond the tropes and traditions of the B2B test and measurement category meant approaching the brand like a dynamic B2C.Gretel project page  New Logo and Identity for NI by Gretel Identity guidelines covers.  New Logo and Identity for NI by Gretel Business cards.  New Logo and Identity for NI by Gretel Software manual covers.  New Logo and Identity for NI by Gretel Print ad. Digital ad. Website, design and development by Organic. Online journal.  New Logo and Identity for NI by Gretel Email header.  New Logo and Identity for NI by Gretel Instagram post. Trade show graphics.  New Logo and Identity for NI by Gretel Posters.  New Logo and Identity for NI by Gretel Billboard.

In application, all the elements come together very convincingly in fairly straightforward layouts that benefit from the well-chosen ingredients. The one element I don't quite like is the sole quarter-circle thin line that makes regular appearances... I always feel like something is missing from it, like an unfinished sentence. Throughout the applications the logo works almost like a punctuation mark, perhaps to a fault; I'm not one to usually ask to make the logo bigger but I think maybe increasing its presence in application would help in maximizing its minimal-ness.

 New Logo and Identity for NI by Gretel Lanyards.  New Logo and Identity for NI by Gretel Tape.  New Logo and Identity for NI by Gretel Boxes. Big logo, yeah!  New Logo and Identity for NI by Gretel Cool-looking hardware.

Overall, this is all very well done and feels very appropriate for NI, making the company look hi-tech and cutting-edge but in a conservative way that adds reassurance to the fact that they are the company that reassures other companies they are engineering the right way.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/HSg23e0ZiTw/follow_up_new_logo_and_identity_for_ni_by_gretel.php https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_ni_by_gretel.php Mon, 29 Jun 2020 04:59:11 -0600 https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_ni_by_gretel.php
Categories: News

Spotted: New Icon for Google Photos

Brand new - Tue, 06/30/2020 - 15:46
New Icon for Google Photos Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/51BL1DbOuiU/new_icon_for_google_photos.php https://www.underconsideration.com/brandnew/archives/new_icon_for_google_photos.php Fri, 26 Jun 2020 10:57:43 -0600 https://www.underconsideration.com/brandnew/archives/new_icon_for_google_photos.php
Categories: News

Linked: Meet Nikolay Ironov, He Doesn't Exist

Brand new - Tue, 06/30/2020 - 15:46
For more than a year, Nikolay Ironov (pictured), a member of well-known Russian design studio, Art. Lebedev, has been collaborating with clients on more than 20 projects, creating logos and identities. Plot twist: Nikolay is an artificial intelligence designer that was presented as a living Meet Nikolay Ironov, He Doesn't Exist Visit Link For more than a year, Nikolay Ironov (pictured), a member of well-known Russian design studio, Art. Lebedev, has been collaborating with clients on more than 20 projects, creating logos and identities. Plot twist: Nikolay is an artificial intelligence designer that was presented as a living member of the team. His portfolio of work is... something. http://feedproxy.google.com/~r/ucllc/brandnew/~3/VdC-dLz2rgo/meet_nikolay_ironov_he_doesnt_exist.php https://www.underconsideration.com/brandnew/archives/meet_nikolay_ironov_he_doesnt_exist.php Fri, 26 Jun 2020 08:14:17 -0600 https://www.underconsideration.com/brandnew/archives/meet_nikolay_ironov_he_doesnt_exist.php
Categories: News

Noted: New Logo for TGI Fridays UK

Brand new - Tue, 06/30/2020 - 15:46
(Est. 1956 in the U.S. and 1983-ish in the UK, I believe) "TGI Fridays is a franchising operation, with franchisees owning most of the outlets. The largest franchisee is The Briad Group in New Jersey. Whitbread PLC was a major international franchisee. Up until 2007, “It’s Meh it’s Fridays” New Logo for TGI Fridays UK

(Est. 1956 in the U.S. and 1983-ish in the UK, I believe) "TGI Fridays is a franchising operation, with franchisees owning most of the outlets. The largest franchisee is The Briad Group in New Jersey. Whitbread PLC was a major international franchisee. Up until 2007, Whitbread had 45 locations in the UK. On January 17, 2007, Whitbread sold operating rights of all 45 restaurants back to T.G.I. Fridays UK Limited (a consortium consisting of Carlson Restaurants Worldwide Inc. and ABN Amro Capital) thus exiting a partnership formed in 1986." (Wikipedia)

Design by
N/A

Related links
Instagram announcement

Images (opinion after)

New Logo for TGI Fridays UK Logo. New Logo for TGI Fridays UK Social media avatar. New Logo for TGI Fridays UK New Logo for TGI Fridays UK New Logo for TGI Fridays UK Cocktails. Rated PG except for the Pornstar Martini, like, what?

Opinion
There is no info or release on this one and I doubt we’ll see anything but it’s a Friday so I’m going with that as the main prompt to post this. At this point I couldn’t tell you what is or what isn’t the actual TGI Fridays logo in the U.S., much less the UK, and I even wrote about the U.S. change in 2013 but in my mind I still picture the weird, ornate border, which makes a comeback in the UK, replacing the weird type-only UK version that sort of looked like the U.S. version but crappier and with a baffling stencil approach on the sideways “G”. The new logo is a better sans serif choice in the general sense but feels so heavy and boring as the choice for TGI Fridays. I kind of like the border in a very passive way — meaning I’m not emotionally or appetizingly moved by it in any direction. It looks good on the red stripes as seen here, which makes you wonder why they don’t make those vertical stripes a more meaningful aspect of the logo. The social media avatar is a little odd with the more condensed border but I can’t put my finger on why. The only application is the packaging for some cocktails and sure, it looks pretty good, but not fully on the merit of the logo but rather on the nice layout and blocky use of the stripes and the black box — even the free Work Sans looks good on it. Overall, hard to tell where they are going with this and they had a good idea in bringing back the border and changing the sans serif but ultimately it feels a little drab and the Friyay vibe is not there.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NDDYeW5jCVU/new_logo_for_tgi_fridays_uk.php https://www.underconsideration.com/brandnew/archives/new_logo_for_tgi_fridays_uk.php Fri, 26 Jun 2020 07:51:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_tgi_fridays_uk.php
Categories: News

Reviewed: Friday Likes 334: From The Colour Club, Parker, and Futura

Brand new - Tue, 06/30/2020 - 15:46
Lots of very pretty and classy stuff this week, with work from Sydney, Seattle, and Mexico City. “From The Colour Club, Parker, and Futura” Friday Likes 334

Lots of very pretty and classy stuff this week, with work from Sydney, Seattle, and Mexico City.

Dulwich Butchery by The Colour Club Dulwich Butchery by The Colour Club

Dulwich Butchery is, as its name implies, a butchery in Dulwich, a suburb in the City of Burnside, Adelaide, South Australia, and based on the few photos available it looks like it has gots some quality meats. The identity, designed by Sydney, Australia-based The Colour Club, is infuriatingly simple with a wordmark simply typeset in Luzi Type's Nantes that looks as if it was custom-crafted for this butchery in this corner of the world. It's such a stunning serif and deployed in gold foil and gold leaf in most places, well, you know how much I like gold-anything on Fridays. To meat it up, a bold pattern of meat cuts and sausages in a scratchy texture serves as a fun complement and background. Also, bonus points for the burlap tote bag -- I don't think we see enough burlap on Brand New. See full project

The Willows Inn by Parker The Willows Inn by Parker

The Willows Inn is a high-end hotel in Lummi Island -- which is in Washington state almost at the border with Vancouver, Canada -- that also has a highly sought restaurant that only offers a single-seating, plated tasting menu that changes nightly. The identity, designed by Seattle, WA-based Parker, features a weeping willow tree logo that looks as exquisite as the restaurant's plated dishes. I love how delicate the branches look and how successfully intertwined they look with the concentric-shape approach. The identity around it is perfectly suited with a simple and sophisticated color palette and a single, light sans serif, Elegant Lux Pro, used throughout. The only weeping on my end is of joy -- granted, this is said for narrative purposes, I'm not really weeping for joy... this is nice but not crying-for-it-nice. See full project

Soy By Sato by Futura Soy By Sato by Futura

Soy By Sato is a contemporary Asian tapas restaurant in Doha, Qatar. The name refers to soybean, which has been used in countless recipes across Asia for many centuries and its ancient origins served as the inspiration for the identity, designed by Mexico City-based Futura, interpreted as primitive but contemporary concentric patterns of lines and arches. I'm not sure I'm on board mentally but, visually, count me in. The subtle patterns look great on the various applications in a lovely color palette accentuated by an elegant and dramatic serif wordmark. And you gotta hand it to Futura for setting up such ambitious backdrops for their photos -- I think deep down this project is here because of all that clay that has been zen-gardened. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ynCb2RF10GI/friday_likes_334.php https://www.underconsideration.com/brandnew/archives/friday_likes_334.php Fri, 26 Jun 2020 05:29:31 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_334.php
Categories: News

Spotted: New Logo and Identity for Jaszurówka Chapel by Industi

Brand new - Tue, 06/30/2020 - 15:46
New Logo and Identity for Jaszurówka Chapel by Industi Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tKRlTXfSasY/new_logo_and_identity_for_jaszurowka_chapel_by_industi.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_jaszurowka_chapel_by_industi.php Thu, 25 Jun 2020 10:32:52 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_jaszurowka_chapel_by_industi.php
Categories: News

Spotted: New Logo and Identity for City of Eureka by Eddy Alexander

Brand new - Tue, 06/30/2020 - 15:46
New Logo and Identity for City of Eureka by Eddy Alexander Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/jeAQ_64gt2Y/new_logo_and_identity_for_city_of_eureka_by_eddy_alexander.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_city_of_eureka_by_eddy_alexander.php Thu, 25 Jun 2020 10:25:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_city_of_eureka_by_eddy_alexander.php
Categories: News

Linked: Fictional Sci-Fi Corporate ID

Brand new - Tue, 06/30/2020 - 15:46
Portland, OR-based Tomi Lähdesmäki has designed a fictional corporate identity for Trigalax, a "multi-galactic transport service provider" that exists in the year 2891. Nice design and great sci-fi case study copywriting. Fictional Sci-Fi Corporate ID Visit Link Portland, OR-based Tomi Lähdesmäki has designed a fictional corporate identity for Trigalax, a "multi-galactic transport service provider" that exists in the year 2891. Nice design and great sci-fi case study copywriting. http://feedproxy.google.com/~r/ucllc/brandnew/~3/CCI_CG85sV8/fictional_sci-fi_corporate_id.php https://www.underconsideration.com/brandnew/archives/fictional_sci-fi_corporate_id.php Thu, 25 Jun 2020 08:03:09 -0600 https://www.underconsideration.com/brandnew/archives/fictional_sci-fi_corporate_id.php
Categories: News

Spotted: New Logos for Charlotte 49ers by Luquire George Andrews

Brand new - Thu, 06/25/2020 - 21:41
New Logos for Charlotte 49ers by Luquire George Andrews Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/3Eg8gRg6qkw/new_logos_for_charlotte_49ers_by_luquire_george_andrews.php https://www.underconsideration.com/brandnew/archives/new_logos_for_charlotte_49ers_by_luquire_george_andrews.php Wed, 24 Jun 2020 12:18:12 -0600 https://www.underconsideration.com/brandnew/archives/new_logos_for_charlotte_49ers_by_luquire_george_andrews.php
Categories: News

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