Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community.



News

Spotted: New Logo for Brittany Ferries

Brand new - Fri, 12/07/2018 - 19:45
New Logo for Brittany Ferries Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/fpQstk8roF8/new_logo_for_brittany_ferries.php https://www.underconsideration.com/brandnew/archives/new_logo_for_brittany_ferries.php Fri, 07 Dec 2018 12:30:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_brittany_ferries.php
Categories: News

Linked: LogoArchive#3

Brand new - Fri, 12/07/2018 - 15:30
Richard Baird's LogoArchive zine, now in its third number, focuses on science symbols. LogoArchive#3 Visit Link Richard Baird's LogoArchive zine, now in its third number, focuses on science symbols. http://feedproxy.google.com/~r/ucllc/brandnew/~3/18u-XE__6tA/logoarchive3.php https://www.underconsideration.com/brandnew/archives/logoarchive3.php Fri, 07 Dec 2018 06:11:17 -0600 https://www.underconsideration.com/brandnew/archives/logoarchive3.php
Categories: News

Noted: New Logo for Alexander Wang

Brand new - Fri, 12/07/2018 - 15:30
(Est. 2005) "Alexander Wang (born December 26, 1983) is an American fashion designer. At age 18, he moved to New York City to attend Parsons School of Design. In 2005, after two years at Parsons, he decided to pursue the launch of his own fashion “Wang Side of the Tracks” New Logo for Alexander Wang

(Est. 2005) "Alexander Wang (born December 26, 1983) is an American fashion designer. At age 18, he moved to New York City to attend Parsons School of Design. In 2005, after two years at Parsons, he decided to pursue the launch of his own fashion label, which predominantly began with a knitwear collection. In Fall 2007, Wang presented a complete women's ready-to-wear collection on the New York catwalk for the first time, to critical acclaim. His lines are now stocked globally in more than 700 stores and other venues. Wang launched his full women's collection in 2007; the collections are selling to over 700 stores worldwide, and the brand has 16 stores in 7 countries." (Wikipedia)

Design by
N/A

Related links
N/A

Images (opinion after)

New Logo for Alexander Wang Logo. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Logo animations. New Logo for Alexander Wang Triple-a treatment. New Logo for Alexander Wang New Logo for Alexander Wang New Logo for Alexander Wang Images from a new collection. New Logo for Alexander Wang Backdrop.

Opinion
The old logo was very unpolished and looked almost like default system font Impact. The new logo maintains the extended structure of the old one but does a 180 going from all uppercase to all lowercase and in the process removes the space to make an extra long logo. The new type is pretty nice with some actual personality to it that avoids jumping on the Balenciaga/Burberry/Calvin Klein bandwagon. The bolder and more garish the application — whether in the 3D chrome animations or big-ass belt buckle — the better the logo looks. The overall brashness of the logo and how it’s used may have been a turn-off 10 years ago but with the majority of brands avoiding to make loud visual statements these days, this is a welcome scream.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/83_Mb7x1dp4/new_logo_for_alexander_wang.php https://www.underconsideration.com/brandnew/archives/new_logo_for_alexander_wang.php Fri, 07 Dec 2018 05:56:18 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_alexander_wang.php
Categories: News

Reviewed: Friday Likes 269: From Verg, Matchbox Studio, and Eric&Todd

Brand new - Fri, 12/07/2018 - 13:20
A range of illustration-leaning projects this week, with work from Gold Coast, Dallas, and Columbus. “From Verg, Matchbox Studio, and Eric&Todd” Friday Likes 269

A range of illustration-leaning projects this week, with work from Gold Coast, Dallas, and Columbus.

Slipstream Brewing by Verg Slipstream Brewing by Verg

Slipstream Brewing is a microbrewery in Yeerongpilly, a suburb of Brisbane, Australia, that offers six core beers. The identity, designed by Gold Coast, Australia-based Verg, is a lovely and energetic mix of lettering, iconography, and illustrations that come together very nicely in the cans. At first, the elements of each can seem like they won't blend together but everything from the three bands in the background to the sideways logo to the badge to the hatchwork-y vehicle illustrations were meant to be together. See full project

Trinity Park Conservancy by Matchbox Studio Trinity Park Conservancy by Matchbox Studio

Trinity Park Conservancy is a nonprofit organization that supports and implements the recreational, economic development, and environmental stewardship components of the Trinity River Corridor Project that spans 20 miles along Dallas, TX. The identity, by local firm Matchbox Studio, features a great drawing that blends a bird, a leaf, and some water-y waves into a single monoweight icon. It's a very nicely balanced, asymmetrical icon that looks great on its own on t-shirts and caps but also pairs very well with the thin serif wordmark. It's almost like a throwback logo of a simple icon, a smart font choice, and no bells or whistles. See full project

Lucky Pickle Dumpling Co. by Eric&Todd Lucky Pickle Dumpling Co. by Eric&Todd

Lucky Pickle Dumpling Co. is a new-ish, small-ish dumplings and noodle place in New York, NY. The identity, designed by Columbus, OH-based Eric&Todd, revolves around pickles. Or, well, illustrations of pickles paired with everything from the waving cat thing to pickles with shrimps, pickles with chicken, and pickles with unicorn-pigs. Playful and a little ludicrous with a deadpan execution, the illustrations make for a funky irreverent identity. As a bonus, there are high-fiving dumplings, and basketball-hooping noodle bowls. The supporting typography is nice too. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oipnzQ_FrFQ/friday_likes_269.php https://www.underconsideration.com/brandnew/archives/friday_likes_269.php Fri, 07 Dec 2018 05:20:12 -0600 https://www.underconsideration.com/brandnew/archives/friday_likes_269.php
Categories: News

Spotted: New Logo and Identity for Cominar

Brand new - Thu, 12/06/2018 - 20:15
New Logo and Identity for Cominar Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ms35aVgpRrM/new_logo_and_identity_for_cominar.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cominar.php Thu, 06 Dec 2018 12:50:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_cominar.php
Categories: News

Spotted: New Logo for Cognizant

Brand new - Thu, 12/06/2018 - 20:15
New Logo for Cognizant Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/tZ4rdwJ_hOg/new_logo_for_cognizant.php https://www.underconsideration.com/brandnew/archives/new_logo_for_cognizant.php Thu, 06 Dec 2018 12:47:53 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_cognizant.php
Categories: News

Linked: Miller Lite 2018 Knitwear

Brand new - Thu, 12/06/2018 - 15:55
Designed by Soulsight, Miller Lite has a new knitwear collection for Winter 2018. More info at the link, images below. Miller Lite 2018 Knitwear Visit Link Designed by Soulsight, Miller Lite has a new knitwear collection for Winter 2018. More info at the link, images below. Miller Lite 2018 Knitwear Miller Lite 2018 Knitwear Miller Lite 2018 Knitwear Miller Lite 2018 Knitwear Miller Lite 2018 Knitwear Miller Lite 2018 Knitwear http://feedproxy.google.com/~r/ucllc/brandnew/~3/Z1AsOG52Ncs/miller_lite_2018_knitwear.php https://www.underconsideration.com/brandnew/archives/miller_lite_2018_knitwear.php Thu, 06 Dec 2018 08:26:26 -0600 https://www.underconsideration.com/brandnew/archives/miller_lite_2018_knitwear.php
Categories: News

Noted: New Name + New Logos for Rocky Mountain Vibes by Brandiose

Brand new - Thu, 12/06/2018 - 15:55
(Est. 2018) "The Rocky Mountain Vibes are a Minor League Baseball team that will begin play as a member of the Pioneer League in Colorado Springs, Colorado, in 2019 as the rookie affiliate of the Milwaukee Brewers. They will play their home games at Security “Less is S’more” New Name + New Logos for Rocky Mountain Vibes by Brandiose

(Est. 2018) "The Rocky Mountain Vibes are a Minor League Baseball team that will begin play as a member of the Pioneer League in Colorado Springs, Colorado, in 2019 as the rookie affiliate of the Milwaukee Brewers. They will play their home games at Security Service Field which opened in 1988 and seats 8,500 people." (Wikipedia)

Design by
Brandiose (San Diego, CA)

Related links
Rocky Mountain Vibes press release

Relevant quote
The team colors of the Vibes are familiar to Coloradans as they are inspired by the state flag: rubine red, navy, gold, sky blue, and tan. The primary logo features the team name "Vibes" in a fiery font resting on a marshmallow roasting stick. The other logos pull inspiration from the same fiery font and marshmallow theme. The flaming "CS" logo features a marshmallow with a bite taken out to form "C" on a roasting stick with the "S" on fire. Another logo features the Colorado "C" on a flaming marshmallow, while the final logo features a vibing mallow with sunglasses, a graham cracker vest, sunglasses, hiking boots, and flaming hair, while flashing the new Vibes "V" with his right hand.

Images (opinion after)

New Name + New Logos for Rocky Mountain Vibes by Brandiose Primary logo. New Name + New Logos for Rocky Mountain Vibes by Brandiose Primary logo on dark background. New Name + New Logos for Rocky Mountain Vibes by Brandiose Primary logo, wordmark, and one of the alternate logos. New Name + New Logos for Rocky Mountain Vibes by Brandiose Unveiling. (Another secondary logo shown in the center.) New Name + New Logos for Rocky Mountain Vibes by Brandiose Cap. New Name + New Logos for Rocky Mountain Vibes by Brandiose Swag in sad-looking store. Name and logo introduction video.

Opinion
The old logo was pretty fun, with an angry Rocky mountain that had clouds for eyebrows so it’s quite a feat that it actually got upstaged. I realize at this point you either hate or love the team names of Minor League Baseball and you either hate or love the work of Brandiose. I am endlessly amused by both so until that changes you are stuck with more of these posts, especially if there is a flaming s’more in sunglasses involved. It’s just so damn hilarious that any kind of organization would adopt a logo like this. There is much to like (or hate, as the case may be) here but my favorite feature of the logo is the little marshmallow arms breaking through the Graham cracker. The flaming “Vibes” wordmark on a stick is also hilarious and pulled off quite convincingly. The one weird thing in all this is the “ROCKY MOUNTAIN” treatment, which feels too tame and static in contrast with the rest. (For any of our international readers, the “C” in “ROCKY” comes from the state flag of Colorado.) The secondary logos — marshmallows on sticks — are not as awesome but they still rank pretty high in the chart of awesomeness. And put me down for one cap, please.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/t_1dz1DItFo/new_logos_for_rocky_mountain_vibes_by_brandiose.php https://www.underconsideration.com/brandnew/archives/new_logos_for_rocky_mountain_vibes_by_brandiose.php Thu, 06 Dec 2018 06:06:32 -0600 https://www.underconsideration.com/brandnew/archives/new_logos_for_rocky_mountain_vibes_by_brandiose.php
Categories: News

Reviewed: New Logo and Identity for Frans Hals Museum by KesselsKramer

Brand new - Thu, 12/06/2018 - 13:45
Established in 1913 (but with roots dating back to the mid 1800s and even the 1700s), Frans Hals Museum in Haarlem, the Netherlands, holds and showcases a significant collection of Dutch Golden Era paintings, including many, of course, by Frans Hals, after whom the museum “Everything Old is New is Old Again” New Logo and Identity for Frans Hals Museum by KesselsKramer

Established in 1913 (but with roots dating back to the mid 1800s and even the 1700s), Frans Hals Museum in Haarlem, the Netherlands, holds and showcases a significant collection of Dutch Golden Era paintings, including many, of course, by Frans Hals, after whom the museum was named. The paintings are owned by the City of Haarlem, that also began collecting contemporary art and was shown starting in 1972 in a separate museum, De Hallen Haarlem. Earlier this year, the two museums were merged into a single one -- retaining the Frans Hals Museum name -- presented under two locations that will both show exhibitions that combine pieces from the two, categorically-speaking, very different collections. The new identity for the museum has been designed by Amsterdam-based KesselsKramer.

The colorful new visual identity is implemented in every single detail of the museum. From entrée tickets, to lockers, stationery, coffee cups, wallpaper, signage, museum shop products, employee clothing and more. In communication and online we literally let opposites meet. We visually combine contemporary and classic art and use the 'meet at' construct in copy: old meets young, left meets right, pixels meet paint.KesselsKramer project page New Logo and Identity for Frans Hals Museum by KesselsKramer Logo. New Logo and Identity for Frans Hals Museum by KesselsKramer "Meet At" lock-up.

The old Frans Hals Museum was a typical, old-school museum logo with a combination of serif and sans in a square -- completely forgettable. The old De Hallen Haarlem logo was much more interesting and certainly conveyed being a contemporary museum. The new logo leans towards the contemporary but the centered arrangement adds a bit of a traditional bent. The biggest statement from the logo is the word "MUSEUM" being upside down. I'm not erudite enough to decipher if there are any philosophical artistic interpretations to be derived from it but, on the surface, I see it as a challenging of conventions and that this museum may not be like other museums. I don't understand the notches cut out of the "A"s -- perhaps a nod to the old De Hallen Haarlem logo? -- and they add visual noise to an already busy type treatment. The logo (and identity) use Colophon Foundry's Raisonne, which is an interesting, quirky sans.

New Logo and Identity for Frans Hals Museum by KesselsKramer Icons for each museum.

Each of the museums has a little architectural icon to distinguish them and the icons have nothing to do with anything else in the identity. Keeping the corners of the drawings sharp instead of rounded would have kept them at least in the same style of the typography.

New Logo and Identity for Frans Hals Museum by KesselsKramer New Logo and Identity for Frans Hals Museum by KesselsKramer Posters.

The logo and the "Meet At" lock-up pay off in the campaign and identity where layouts are split in two and each half showcases either an "old" or "new" piece of art, cropped in ways that fuse the two images together. It's not a novel concept but, in this case, the clash of artistic styles and mediums makes it interesting, engaging, and surprising. (You can try to make your own art combos by clicking the "PLAY" button on their website in the top-right corner.)

New Logo and Identity for Frans Hals Museum by KesselsKramer Business cards.

Love these business cards! First with the photos of each employee mixed in with a piece of art and, second, the mini booklet format -- probably a pain to carry more than five but definitely memorable.

New Logo and Identity for Frans Hals Museum by KesselsKramer Envelope. New Logo and Identity for Frans Hals Museum by KesselsKramer Various materials. New Logo and Identity for Frans Hals Museum by KesselsKramer Guide. New Logo and Identity for Frans Hals Museum by KesselsKramer Tote bags. New Logo and Identity for Frans Hals Museum by KesselsKramer Mugs. Website. New Logo and Identity for Frans Hals Museum by KesselsKramer New Logo and Identity for Frans Hals Museum by KesselsKramer Exteriors.

The identity builds strongly on the split/art-combo approach and ultimately does produce an effect that successfully blends the two art categories into a single experience.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/CI2hZw0S2ms/new_logo_and_identity_for_frans_hals_museum_by_kesselskramer.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_frans_hals_museum_by_kesselskramer.php Thu, 06 Dec 2018 05:07:41 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_frans_hals_museum_by_kesselskramer.php
Categories: News

Spotted: New Logo and Identity for Dentoni by Superklas

Brand new - Wed, 12/05/2018 - 20:40
New Logo and Identity for Dentoni by Superklas Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Y5YF1y1CdcQ/new_logo_and_identity_for_dentoni_by_superklas.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_dentoni_by_superklas.php Wed, 05 Dec 2018 13:10:02 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_dentoni_by_superklas.php
Categories: News

Spotted: New Logo for Bradesco by Superunion

Brand new - Wed, 12/05/2018 - 20:40
New Logo for Bradesco by Superunion Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WiwYep2xMfw/new_logo_for_bradesco_by_superunion.php https://www.underconsideration.com/brandnew/archives/new_logo_for_bradesco_by_superunion.php Wed, 05 Dec 2018 13:00:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_bradesco_by_superunion.php
Categories: News

Linked: Red Apples

Brand new - Wed, 12/05/2018 - 16:20
For World Aids Day, on November 30, many Apple stores around the world turned their logo red. Red Apples Visit Link For World Aids Day, on November 30, many Apple stores around the world turned their logo red. http://feedproxy.google.com/~r/ucllc/brandnew/~3/pWyv3KKDnrs/red_apples.php https://www.underconsideration.com/brandnew/archives/red_apples.php Wed, 05 Dec 2018 06:17:11 -0600 https://www.underconsideration.com/brandnew/archives/red_apples.php
Categories: News

Noted: New Logo and Identity for Crisp by Studio Kraftwerk

Brand new - Wed, 12/05/2018 - 16:20
(Est. 2018) "Crisp is an online supermarket that delivers good food without detours. Crisp's products are fresh, delicious, in season and well priced because they are bought directly from small producers and growers who know exactly what they do. Crisp wants to make the best “An i for an i” New Logo and Identity for Crisp by Studio Kraftwerk

(Est. 2018) "Crisp is an online supermarket that delivers good food without detours. Crisp's products are fresh, delicious, in season and well priced because they are bought directly from small producers and growers who know exactly what they do. Crisp wants to make the best quality food accessible for everyone who loves good food. There is a wide range of vegetables, fruit, fresh fish, handmade fresh pastas, over sixty cheeses, eighty wines and award-winning pancakes. Through the app, fresh products are available from more than two hundred different suppliers, including small specialized local traders. Crisp distinguishes itself by choosing quality, a fair price and the tastiest products. Delivery is nationwide, six days a week and ordered before 22:00 the next evening in a 1-hour period home delivery. Crisp is the first app-only fresh supermarket in the Netherlands."

Design by
Studio Kraftwerk (Amsterdam, Netherlands)

Related links
Studio Kraftwerk project page

Relevant quote
We created a design system that breathes quality through it's elegant typography and photography and is at the same time celebrated with joyful colours and a playful illustration language.

The products have been made the hero of the identity by shooting all product photography on colourful backgrounds defined by their category.

Images (opinion after)

New Logo and Identity for Crisp by Studio Kraftwerk Logo. New Logo and Identity for Crisp by Studio Kraftwerk New Logo and Identity for Crisp by Studio Kraftwerk Logo with illustrations. New Logo and Identity for Crisp by Studio Kraftwerk Illustration style. New Logo and Identity for Crisp by Studio Kraftwerk Photography style. New Logo and Identity for Crisp by Studio Kraftwerk Mobile app screens. New Logo and Identity for Crisp by Studio Kraftwerk Box and bag New Logo and Identity for Crisp by Studio Kraftwerk Ads.

Opinion
Conceptually, I’m not sure why the stick of the “i” is missing but graphically I really like how the name is still readable and how the logo more-or-less sticks together — is it me or is the kerning around the invisible “i” off? I feel like the “s” should be moved closer to the left. Still, a fun and quirky logo, especially when the single-color illustrations are placed behind it, accentuating the missing letter. The one odd thing is that logo uses Lineto Brown but then switches to another sans, Mabry, for everything else and it’s not an entirely convincing shift or combination. The product photography a significant effort and it looks fantastic, making everything from fish to figs look it belongs in Droog. Overall, this has a fresh airy vibe that supports the premise of the business well.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Jg4pz_8Dp0s/new_logo_and_identity_for_crisp_by_studio_kraftwerk.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_crisp_by_studio_kraftwerk.php Wed, 05 Dec 2018 06:01:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_crisp_by_studio_kraftwerk.php
Categories: News

Reviewed: New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley

Brand new - Wed, 12/05/2018 - 13:05
Established in 2010, Raaka (which means "raw" in Finnish) is a chocolate maker based in Brooklyn, New York. They source their cacao beans from cooperatives and grower-centered organizations that focus on quality and sustainability that in turn work with the farmers themselves and come from “Sans Roast” New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley

Established in 2010, Raaka (which means "raw" in Finnish) is a chocolate maker based in Brooklyn, New York. They source their cacao beans from cooperatives and grower-centered organizations that focus on quality and sustainability that in turn work with the farmers themselves and come from countries like Peru, Dominican Republic, and Tanzania. One big difference with Raaka chocolates is that they skip the roasting process, going from bean to bar, which allows the final product to be less Milky Way and more true to the cacao and its origins. (To better understand their process and ogle at some chocolate-making photos see here.) Their finished product is available in stores around New York and Whole Foods nationwide. Recently, Raaka introduced a new identity and packaging designed by Brooklyn-based Andrea Trabucco-Campos and San Francisco, CA-based Simon Blockley.

New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Logo.

The old logo had the right intention by adopting an organic, unfinished, and raw aesthetic but it may have leaned too hard into it, looking more like a scribble from the opening titles of Se7en than a tantalizing logo for delicious chocolate. The new logo maintains the basic structure of the old one but is beautifully rendered in a contemporary, single-thickness, script-like style that looks great. I would typically advocate for slight differences in repeating characters when it comes to script logos but, in this case, keeping the "a"s the same makes the logo stronger and more interesting as they yield a consistent rhythm. I also like how it almost looks like a font (and would pay good money to use it myself).

New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Custom font.

The custom serif is also great, building on the growing use of bold serifs while giving this one a unique flair in some of the characters. It's as if Chobani and The Guardian had a baby.

Taking influence from the tasting experience of Raaka's chocolate, the rebrand establishes a world of intrigue and discovery with flavorful colors, origin-inspired landscapes and a new custom typeface.

Early in the project we found issues with Raaka's current label placement--often being obstructed by shelf displays. While maintaining an asymmetrical structure, we repositioned the label for better on-shelf impact.Simon Blockley project page New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley OLD Packaging. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Packaging, before and after.

The old packaging was mostly fine and par for the course when it comes to boutique-y chocolate -- the single-color abstract illustrations were kind of cool -- but it was all over the place in terms of font choices and typographic hierarchy when it came to the details. The new packaging places much more importance on the details, making it more functional on the shelves, while still packing a punch with the bold patterns in the back.

New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Abstracted landscape. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Packaging.

The logo works great with the bold serif, creating and unexpectedly satisfying combination while the simple sans serif does a solid job with the secondary information. The flavors of each bar stand out just the right amount and the varying color palettes for each are all beautifully balanced on their own and as a group.

New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Front and back. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Stacked. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Minis. The story of our bars cannot be told without the story of the producers we work with. As a bean-to-bar maker, we're able to purchase cacao directly from farmer-owned cooperatives and grower centric organizations and establish meaningful, collaborative relationships with each one. But these relationships don't fit the conventional certifications that most chocolate-loving folks are a familiar with, which can make telling, and therefore visualizing and contextualizing this story pretty challenging.

Lucky for us, Andrea and Simon were up for the challenge. They worked patiently and diligently with us to bring our new Transparent Trade model to life on the inside of every wrapper. Now, when someone opens up any Raaka bar, they can learn about the cacao producer we sourced the beans from, what we paid for them, how that stacks up against market prices, and what the supply chain between us and each grower looks like. We believe that the more we can educate customers about the cacao and chocolate supply chain and processes, the more we can create a positive, progressive, and equitable industry for all. That starts with transparency. That starts with us.Raaka news page New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Interior wrap. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Deliciousness. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Hero shots. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Caps. New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley Staff swag.

The t-shirts and hats for the staff are fantastic too. Overall, this is small-batch, craft-y design at its best: nuanced, considerate, and beautifully executed in a way that celebrates the product itself without pretense or fake-ness.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/duCxmS7WQsw/new_logo_and_packaging_for_raaka_by_andrea_trabucco_campos_and_simon_blockley.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_raaka_by_andrea_trabucco_campos_and_simon_blockley.php Wed, 05 Dec 2018 05:11:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_raaka_by_andrea_trabucco_campos_and_simon_blockley.php
Categories: News

Spotted: New Name and Logo for Northern School of Art

Brand new - Tue, 12/04/2018 - 19:55
New Name and Logo for Northern School of Art Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/TgYSV2q0BrM/new_name_and_logo_for_northern_school_of_art.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_northern_school_of_art.php Tue, 04 Dec 2018 12:23:37 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_northern_school_of_art.php
Categories: News

Spotted: New Logo for The Cher Show by House Industries

Brand new - Tue, 12/04/2018 - 19:55
New Logo for The Cher Show by House Industries Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/XWw8XL2dZ44/new_logo_for_the_cher_show_by_house_industries.php https://www.underconsideration.com/brandnew/archives/new_logo_for_the_cher_show_by_house_industries.php Tue, 04 Dec 2018 12:05:02 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_the_cher_show_by_house_industries.php
Categories: News

Announced: Brand New Survey

Brand new - Tue, 12/04/2018 - 16:40
Short pitch We are running a modest, 5-minute survey to help us better define our audience to help convince advertisers that you all are alright and they should spend some of their marketing budget on Brand New. Everyone that fills the survey will receive a “Closes December 19” Brand New Survey Short pitch

We are running a modest, 5-minute survey to help us better define our audience to help convince advertisers that you all are alright and they should spend some of their marketing budget on Brand New. Everyone that fills the survey will receive a discount code good for $24 of Brand New Conference videos AND, optional, a chance to win 1 of 5 free tickets to the Brand New Conference.

Longer, more heartfelt pitch

As we double-down on our commitment to Brand New -- given its humbling growth and enthusiastic readership -- we are to looking to reinvigorate its ability to fund itself on a more reliable basis. While some of our efforts on the blog are remunerated through the Brand New Conference, the blog is still a daily effort that demands 3 to 4 hours each day and it sure would be nice for that time and energy to more directly translate into income (to put food on the table and resources on the blog). If you are a long-time reader you may have noticed a decline in advertising from outside sources -- we used to have a queue of 5 advertisers a month for 2 - 3 years running -- and what's baffling is that this past year is the strongest our monthly readership has been, averaging 1.8 million pageviews a month. So... We are running a modest, 5-minute survey to help us better define our audience to help convince advertisers that you all are alright and they should spend some of their marketing budget on Brand New. Everyone that fills the survey will receive a discount code good for $24 of Brand New Conference videos AND, optional, a chance to win 1 of 5 free tickets to the Brand New Conference.

Survey privacy

No individual information will be shared with any third party nor used for any purpose other than this survey. Only the cumulative results that summarize our audience will be shared. Surveys are completed anonymously so you can be as transparent as possible.

tl;dr

We are doing an audience survey! Get $24 worth of BNConf videos! And choose to enter a chance to win 1 of 5 free BNConf tickets! Survey closes December 19, 2018.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7iGZAS3NurE/brand_new_survey.php https://www.underconsideration.com/brandnew/archives/brand_new_survey.php Tue, 04 Dec 2018 08:31:11 -0600 https://www.underconsideration.com/brandnew/archives/brand_new_survey.php
Categories: News

Linked: Lockheed Lolz

Brand new - Tue, 12/04/2018 - 15:35
To celebrate the landing of NASA's Mars InSight lander, built by Lockheed Martin, the latter showed a little bit of humor as it changed its logo for 24 hours on November 26. Lockheed Lolz To celebrate the landing of NASA's Mars InSight lander, built by Lockheed Martin, the latter showed a little bit of humor as it changed its logo for 24 hours on November 26. http://feedproxy.google.com/~r/ucllc/brandnew/~3/jlcCC7xyLO8/lockheed_lolz.php https://www.underconsideration.com/brandnew/archives/lockheed_lolz.php Tue, 04 Dec 2018 06:20:43 -0600 https://www.underconsideration.com/brandnew/archives/lockheed_lolz.php
Categories: News

Noted: New Logo for Hitco Entertainment by Chermayeff & Geismar & Haviv

Brand new - Tue, 12/04/2018 - 15:35
(Est. 2018) "Hitco Entertainment is a contemporary music and entertainment company, founded by L.A. Reid and Charles Goldstuck. The modern-era, independent music company formed in January 2018 is dedicated to artist development, content creation, and cross-platform content. Today Hitco has signed over 15 artists, including “Hit me Baby 1 More Time” New Logo for Hitco Entertainment by Chermayeff & Geismar & Haviv

(Est. 2018) "Hitco Entertainment is a contemporary music and entertainment company, founded by L.A. Reid and Charles Goldstuck. The modern-era, independent music company formed in January 2018 is dedicated to artist development, content creation, and cross-platform content. Today Hitco has signed over 15 artists, including platinum-selling acts Big Boi (Outkast) and Dinah Jane (Fifth Harmony), as well as buzzing up-and-comers SAINT JHN and Yella Beezy. Hitco has offices in Los Angeles, New York and Atlanta."

Design by
Chermayeff & Geismar & Haviv (New York, NY)

Related links
Chermayeff & Geismar & Haviv project page

Relevant quote
The new symbol for Hitco features a bold H letterform, created by the joining together of two #1s—a meaningful image for a partnership dedicated to producing chart-topping music. The bright, warm colors lend panache to the geometric form.

Images (opinion after)

New Logo for Hitco Entertainment by Chermayeff & Geismar & Haviv Logo. New Logo for Hitco Entertainment by Chermayeff & Geismar & Haviv New Logo for Hitco Entertainment by Chermayeff & Geismar & Haviv Different uses. New Logo for Hitco Entertainment by Chermayeff & Geismar & Haviv New Logo for Hitco Entertainment by Chermayeff & Geismar & Haviv New Logo for Hitco Entertainment by Chermayeff & Geismar & Haviv Logo on things. New Logo for Hitco Entertainment by Chermayeff & Geismar & Haviv Posters. Your browser does not support the video tag. Logo animated on Hitco's website. (Wild guess that this was not animated by Chermayeff & Geismar & Haviv.)

Opinion
Without the explanation I didn’t initially see the two number “1”s. It’s a nice, FedEx-hidden-arrow story to tell but even without it, it’s an interesting icon. I originally interpreted it as the joining of the two founders. And even without an interpretation there is a nice tension built into such a simple device that makes it somewhat memorable. Although what really makes it memorable is the activation of the logo in the video on the home page of the site. Party! The thin condensed wordmark works well with the monogram and is a welcome break from geometric sans. There is an actual application shown — other than logo-on-things — in the form of the posters which extend the angle of the “H” in an interesting way but I think, given the maximalism of the logo animation, it might be too minimalist for Hitco. Overall, I enjoy the clash of the buttoned-approach delivered by Chermayeff & Geismar & Haviv and the more exuberant application by Hitco.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-CT0nGVPraQ/new_logo_for_hitco_entertainment_by_chermayeff_geismar_haviv.php https://www.underconsideration.com/brandnew/archives/new_logo_for_hitco_entertainment_by_chermayeff_geismar_haviv.php Tue, 04 Dec 2018 06:04:16 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_hitco_entertainment_by_chermayeff_geismar_haviv.php
Categories: News

Reviewed: New Logo and Identity for Squarespace by DIA

Brand new - Tue, 12/04/2018 - 14:35
Launched in 2003, Squarespace is a web publishing platform that allows anyone to easily design websites through pre-built templates and/or drag-and-drop functionality. Originally the work of Anthony Casalena who ran the company on his own for four years with seed money from his dad and “Watch this Space” New Logo and Identity for Squarespace by DIA

Launched in 2003, Squarespace is a web publishing platform that allows anyone to easily design websites through pre-built templates and/or drag-and-drop functionality. Originally the work of Anthony Casalena who ran the company on his own for four years with seed money from his dad and a university grant, Squarespace now has more than 800 employees in three cities and an unspecified range of millions of websites have been done through its platform. I remember the days when Squarespace was just beginning and even few designers knew about it -- now it has been advertising during the Super Bowl with Keanu Reeves since 2014 and they are the first sponsor to appear on the jerseys of the NBA's New York Knicks. Rags to riches, yo. This week, Squarespace has introduced a new identity designed by New York, NY-based DIA, and a new custom font with Geneva, Switzerland-based François Rappo.

The essence of New York is sophistication with an edge. It shows up in the architecture, the fashion, and the art that's created here, as well as in the personalities of the people who make this city their home. The tension between those two ideas is expressed in the design of our headquarters at 8 Clarkson Street, and it was equally important to bring it into our typography.

We worked with DIA Studio, François Rappo, and Optimo, to create an entirely new brand typeface, that's intentionally idiosyncratic, balancing the clarity and sophistication of a neo-grotesque sans serif with the edge formed by thoughtfully cutting the letterforms. Slightly left of center, it perfectly communicates our New York heritage. Meet Clarkson.Squarespace brand microsite New Logo and Identity for Squarespace by DIA Icon, before and after. New Logo and Identity for Squarespace by DIA Logo.

The updates to the logo aren't radical but they certainly change the mood. The rounded caps of the old icon were bubbly and friendly, making it feel more consumer-y whereas the flat ends of the new icon exude a more serious look, which I find much more interesting. The flat caps also help show the "SS" in the icon a little better while still maintaining it mostly abstract. The thickness relationship with the new wordmark is better too and gives more importance to the name. Like the icon, the new wordmark is more business-like and now that Squarespace is a fairly mainstream product/service, it's more fitting. Which brings us to the typography...

New Logo and Identity for Squarespace by DIA New Logo and Identity for Squarespace by DIA Clarkson, new custom font.

The new font is very nice and has some really great peculiarities. The reverse angle of the "r" for example or the very light angle of the endings of the "C". While it's yet another sans serif in a world of extremely similar sans serifs that do little to really differentiate one company, product, or service from the other, it's one of the most interesting ones I've seen.

New York is a study in movement; like jazz, it constantly heads in unpredictable directions. Since much of our output is interactive and screen based, we knew the brand needed to make sense in motion. So we developed a kinetic identity system that dimensionalizes our name and reinforces the two syllables in Squarespace.Squarespace brand microsite Your browser does not support the video tag. Square. Space. Square. Space. Your browser does not support the video tag. Square. Space. In action.

The new identity revolves around a system that plays with depth and perception. I like the systemic thinking behind it, how it can yield a somewhat unique language that does stand apart from most identities, and it's super cool to look at as a system either here on Brand New or on their microsite but, as you'll see in some of the layouts below, it might be somewhat aleatory when seen on its own.

Your browser does not support the video tag. Interface to control cube output. New Logo and Identity for Squarespace by DIA New Logo and Identity for Squarespace by DIA New Logo and Identity for Squarespace by DIA New Logo and Identity for Squarespace by DIA Various layouts.

Let's say I'm not a graphic or web designer and I invented an orange peeler that I need a website for. I'm not sure any of the above layouts would make me think "Oh, there is the accessible solution I need". I fear this might be too cool/daring for the new mainstream customer base they are aiming to reach. However, I very much commend Squarespace for going in what is a relatively drastic direction that aims to convey that they are not your average platform and that a commitment to design is a big part of what they offer. A large part of their audience, I assume, is still graphic designers who don't code and use Squarespace either for their own websites or for their clients' websites, and for that audience, this is perfect, making them look cooler than other options like Wix or perhaps even Shopify (which also offers templates and Squarespace now offers online sales tools so it's a fairly direct competitor).

New Logo and Identity for Squarespace by DIA Posters. Trial and error was an integral part of the design process--and of the resulting system. Much of the image-making is handled by a generative system that introduces happy accidents and unexpected collisions into the compositions. It also ensures that the system will remain continually fresh and grow beyond the initial guidelines into a robust, extensible visual language that works across marketing, social, product, and our website.Squarespace brand microsite Your browser does not support the video tag. Hero video.

The kinetic motion work is great. I've been really enjoying DIA's exploration of this approach -- check out their Instagram account -- over the last year or two and it's great to see it applied to a project with so much visibility. But, again, I wonder if it's too much of a good thing or too much of a thing that is not easily digestible by many? Overall, this positions Squarespace in a similar corporate mainstream wavelength like Uber, as a kind of luxurious yet accessible necessity that provides a more stylish experience than jumping in a yellow cab or using a template from GoDaddy.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/CmLdqGpWKvo/new_logo_and_identity_for_squarespace_done_in_house_with_dia_and_optimo.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_squarespace_done_in_house_with_dia_and_optimo.php Tue, 04 Dec 2018 04:56:59 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_squarespace_done_in_house_with_dia_and_optimo.php
Categories: News

Pages

Inspiration