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Spotted: New Logo for Dexus by Hulsbosch

Brand new - Tue, 04/04/2017 - 20:55
New Logo for Dexus by Hulsbosch Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nHWxKFlM1ik/new_logo_for_dexus_by_hulsbosch.php http://www.underconsideration.com/brandnew/archives/new_logo_for_dexus_by_hulsbosch.php Tue, 04 Apr 2017 13:06:01 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_dexus_by_hulsbosch.php
Categories: News

Spotted: New Logo for Valley Transportation Authority

Brand new - Tue, 04/04/2017 - 20:55
New Logo for Valley Transportation Authority Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/5JllBA6gp7c/new_logo_for_valley_transportation_authority.php http://www.underconsideration.com/brandnew/archives/new_logo_for_valley_transportation_authority.php Tue, 04 Apr 2017 12:58:11 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_valley_transportation_authority.php
Categories: News

Spotted: New Logo for DXC.technology by Siegel+Gale

Brand new - Tue, 04/04/2017 - 20:55
New Logo for DXC.technology by Siegel+Gale Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/xNxjLmJRnDY/new_logo_for_dxctechnology.php http://www.underconsideration.com/brandnew/archives/new_logo_for_dxctechnology.php Mon, 03 Apr 2017 09:35:12 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_dxctechnology.php
Categories: News

Linked: Paula Scher: Works

Brand new - Tue, 04/04/2017 - 16:35
Unit Edition's latest, Paula Scher: Works, is now shipping and available in hard and softcover.  Works Visit Link Unit Edition's latest, Paula Scher: Works, is now shipping and available in hard and softcover. http://feedproxy.google.com/~r/ucllc/brandnew/~3/zsbZN9OBLT8/paula_scher_works.php http://www.underconsideration.com/brandnew/archives/paula_scher_works.php Tue, 04 Apr 2017 09:09:32 -0600 http://www.underconsideration.com/brandnew/archives/paula_scher_works.php
Categories: News

Noted: New Name and Logo for Oath

Brand new - Tue, 04/04/2017 - 16:35
Launching later this year, Oath will be the parent brand name for Verizon's digital media division which, among other brands, will include Yahoo and AOL (which in turn owns Huffington Post, TechCrunch, Engadget, et al) all of which will retain their brand names and logos, “I Swear I’m gonna Swear” New Name and Logo for Oath

Launching later this year, Oath will be the parent brand name for Verizon's digital media division which, among other brands, will include Yahoo and AOL (which in turn owns Huffington Post, TechCrunch, Engadget, et al) all of which will retain their brand names and logos, for now... mostly, as, reportedly, Yahoo will be changed to, um, Altaba. No further details are available. Not even a website for Oath.

Design by
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Related links
Twitter announcement
New York Times story

Images (opinion after)

New Name and Logo for Oath Logo.

Opinion
On a scale from 1 to Pretentious as Fuck — told you I was going to swear — Oath scores a 10. I don’t know if I’m alone in this but I find the name completely ridiculous, pretentious, annoying, and, above all, irrelevant to anything having to do with digital media. It’s not even, like, “OMG, they are so cool and brave for taking on an unconventional name”. It’s such an early 2000s start-up name too, like the doomed “Monday”. Just, yuck. The new logo follows on the footsteps of 2015’s Verizon redesign by using Neue Haas Grotesk as the starting point for a customized wordmark — the “O” in “Oath” has been made into a circle and the stem of the “h” has been lowered — punctuated by a colorful punctuation mark… instead of Verizon’s checkmark, this one has a colon. Good brand synergy, for sure. It’s not a bad logo because there is nothing wrong with but it’s not a great logo because there is nothing interesting about it. It does it’s job in spelling out the name and whose its daddy but that’s about it. For now. When the company officially launches maybe there will be more and I will place myself under oath — not a Verizon company — to follow up.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/3td8bzQ5cp4/new_name_and_logo_for_oath.php http://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_oath.php Tue, 04 Apr 2017 08:51:12 -0600 http://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_oath.php
Categories: News

Reviewed: New Logo and Identity for Majja by NH1 Design

Brand new - Tue, 04/04/2017 - 14:25
Opened at the end of 2016, Majja is a new chain of quick-service restaurants in India, focusing on serving vada pav -- deep-fried potato placed in a bun with dry red chutney powder and fried green chilies -- one of the traditional street foods of “Vada Bing, Vada Boom” New Logo and Identity for Majja by NH1 Design

Opened at the end of 2016, Majja is a new chain of quick-service restaurants in India, focusing on serving vada pav -- deep-fried potato placed in a bun with dry red chutney powder and fried green chilies -- one of the traditional street foods of Mumbai. Known as the "Desi Burger", the dish has been Americanized to a degree, being served with cheese and ketchup, but Majja is making sure to serve it traditionally across its first eight locations in Ahmedabad, with plans to grow to other cities. The identity for the restaurant has been designed by Gurgaon, India-based NH1 Design.

The word 'Majja' (fun) is commonly used across India. We created a fun verbal brand language that could be easily understood across different languages and cultures. A friendly tone of voice that completely aligned with the brand ethos.

The use of illustrated stories of people and the streets of Mumbai further emphasised the authenticity of the vada pavs. Together the visual and verbal language established a consistent set of assets for the brand.NH1 Design project page New Logo and Identity for Majja by NH1 Design Logo.

It is so nice to see a completely different typographic aesthetic for a logo other than traditional serif and sans serifs. The almost primitive structure and aesthetic of this wordmark is fun, bold, engaging, and differentiating. The stacked "j"s is both a great move to avoid the kerning issue that would have resulted from leaving them on the same baseline and it adds rhythm and bounce to the wordmark.

New Logo and Identity for Majja by NH1 Design Full logo. "Fun New Life". New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design Verbal variations.

The logo is paired with speech bubbles that complement majja, which means "fun", and while some (if not most) are lost on both literal and cultural translation to me, the point is clear that the name has a lot of flexibility and playfulness. I kind of like the handwritten, scripty font used, although it would have been nice if it had contextual alternates. The secondary variations with the wobbly uppercase and logo inside a speech bubble are not as elegant as the others but do work well paired with the illustrations.

New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design Illustration style. Check the project page to see the animation on all of these.

These could probably use some additional consistency but they are charming and fun.

New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design Food packaging and presentation.

The food packaging is great. I'm particularly fond of the logo on the napkins... not sure what it is, but I just keep coming back to it and enjoying how it looks. The cups with the repeating logos and speech bubbles also look great and the paper wrappers with the illustration make for a great distraction while you eat your vada pav. BTW... vada pad... mmmmm...

New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design Corporate materials.

The corporate materials are a little drab, mostly because of the tan/brown color used throughout that works okay when it's used sparingly on white, but a whole folder of it is too much of a sad color. The illustrations would have looked great on a white background. Still, it's a nice, business-y extension of the consumer aesthetic.

New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design New Logo and Identity for Majja by NH1 Design Store.

The brick and mortar restaurants, in their limited square footage, do a good job in making the best of their space and branding pretty much every space available, including the vent fan in the back of the kitchen. The brown/tan color is a little oppressive but maybe that's just my Americanized sensibilities where I need bright happy colors around me.

New Logo and Identity for Majja by NH1 Design Giant vada pad roaming the streets.

Winning!

Brand presentation.

Overall, and this is my impression as a foreigner who has visited India once and on a limited schedule, this strikes a great balance of an authentic establishment operating with a more commercial approach that bridges the street food customs of Mumbai with the increased presence of Western fast food restaurants.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dejnTTCq-TA/new_logo_and_identity_for_majja_by_nh1_design.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_majja_by_nh1_design.php Tue, 04 Apr 2017 05:39:05 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_majja_by_nh1_design.php
Categories: News

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