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North Carolina Third Grader Set for Fox & Friends

Unbeige - Wed, 01/18/2017 - 02:30

Every Thursday on the 5 p.m. newscast on FOX8-TV in High Point, N.C., weatherman Van Denton gives local kids a chance to show their weather-map stuff. Nine-year-old Charlie Warren recently seized that opportunity and as a result, is now visiting New York.

Warren’s captivating appearance was seen by Fox & Friends show producers, who have flown the Grade 3 student up the coast (with mom) for an appearance on tomorrow morning’s program. Should be a memorable time with hosts Elisabeth Hasselbeck, Steve Doocy and Brian Kilmeade.

FOX8 reporter Amber Roberts did a nice job with her profile of the young “viral” star. His main career aspiration, at least for the moment, is to become a race car driver. Watch Warren’s Jan. 12 appearance here.

Categories: News

Mobile Advertising Firm Kargo Expands to Detroit

Unbeige - Wed, 01/18/2017 - 01:00

The About Us page for premium mobile ads seller Kargo screams smartphone. All caps, short, sweet and sassy, with some alternate bold thrown in to further make it an easy read on the smallest of screens:

A RELENTLESSLY INVENTIVE BRAND OF GO GETTERS, BAR SETTERS AND STATUS QUO UPSETTERS, CREATORS, IDEATORS AND RICH MEDIATORS, DATA MINERS, TREND DIVINERS AND PRODUCT REFINERS, TECHMASTERS, FUTURECASTERS AND BENCHMARK BLASTERS, DESIGN FREAKS AND UNAPOLOGETIC GEEKS WHO WORK FEARLESSLY TO BUILD BIG IDEAS FOR SMALL SCREENS

Today, those GO GETTERS and BAR SETTERS have their eye fixed on a sixth U.S. office location. Detroit is in the planning stages and will soon join locations in New York, Chicago, Dallas, San Francisco and Los Angeles. From today’s announcement:

In 2016, the company opened its first international office in London, grew its workforce by nearly 60%, launched its programmatic and software businesses and completed its first major mobile ad research initiative.

Kargo creates rich-media campaigns for brands in partnership with publishers such as Hearst, The New York Times and CBS Interactive. Sarah Jazwiecki has been hired to serve as the Detroit office’s first account director.

Previously on Adweek:
Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads

Categories: News

TV Commercials: It Started With a Bulova Test Pattern

Unbeige - Tue, 01/17/2017 - 20:15

SuperBowlLI_FeaturedAs we march towards Super Bowl LI and the NFL’s annual showcase for multi-million dollar TV commercial placements, it’s worth recalling on this Tuesday another Tuesday, many decades hence. The one that fell on July 1, 1941.

It was on that day that NBC’s WBNT-TV in New York aired the first-ever U.S. TV commercial. Here’s how a subsequent report in Broadcasting magazine framed the newfangled format:

Combining sight and sound and motion and—television’s own unique attribute, immediacy—this newcomer to the media family is reckoned by many advertising men to have the greatest potential selling power of all. Five advertisers participated in making the opening day of commercial really commercial by sponsoring telecasts on WBNT, the only station to be ready for business with a commercial license and a rate card. …

Bulova Watch Co., New York, opened and closed the day’s transmissions on WBNT with a visual adaptation of its familiar radio time signal. A standard test pattern, fitted with hands like a clock and bearing the name of the sponsor, ticked off a full minute at 2:30 p.m. and 11:00 p.m. For the edification of the viewers-in.

July 1 was also the first day that people in New York with properly adjusted TV sets could choose between more than one channel. In addition to WBNT, they could tune in CBS’s WCBW or Dumont’s W2XWV.

According to Sponsor magazine, Bulova paid $4 for each chunk of air time and $5 for the facilities. In other words, the first U.S. TV commercial was placed for a grand total of $9. Immediately following the opening one, viewers were taken to Ebbets Field for a game between the Brooklyn Dodgers and Philadelphia Phillies, with play-by-play provided by Ray Forrest.

Sun Oil Co., a.k.a. Sunoco, based in Philadelphia, was the featured sponsor on the July 1 WBNT evening news featuring Lowell Thomas. The program was simulcast over the Blue radio network as Hugh James read commercial scripts, during breaks, from a desk stacked with the company’s oil cans.

WNBTTransmissionRatesOther commercial imprints on this historic launch day included Lever Brothers Co. presenting the program Uncle Jim’s Question Bee. Helper Aunt Jennie, played by Edith Spencer, plugged the cooking product Spry early on and then, at the end of the program, served chocolate cake made with it to cast and crew. There was also July 1 on WBNT an episode of Truth or Consequences sponsored by Proctor and Gamble. The estimated amount of TV sets in use that day: 500.

A few days later, on Friday July 4, Missouri Pacific Lines, based in St. Louis, placed a half-hour travel film on WBNT. In a sense, this ranks as the earliest form of an infomercial. Meanwhile, when NBC vice-president in charge of television Alfred H. Morton sent out letters to advertisers and agencies before July 1, he joked that some day the original rate card ‘might be worth some money!’

Finally, getting back to the Super Bowl, the 1941 National Football League Championship was played at Wrigley Field two weeks after the Japanese attack on Pearl Harbor. As a result, a scant paid attendance of 13,341 watched the Chicago Bears defeat the New York Giants 37-9. It remains the smallest-live audience for an NFL title game.

Screen grab via Sponsor magazine. Our thanks to Martin Gostanian, supervisor of visitor services at The Paley Center for Media in Los Angeles, for providing the magazine articles referenced herein and alerting us to the historic July 1, 1941 events.

Categories: News

Politico Names National Editor

Unbeige - Tue, 01/17/2017 - 18:13

Politico has named Allison Hoffman a national editor responsible for overseeing coverage of the Trump admin.

Hoffman previously worked for Businessweek, Tablet, the AP and LA Times.

“Allison impressed us with her deep understanding of the political landscape, her big-picture approach to storytelling, her enterprise sensibility, and her creative ideas for breaking through the clutter and making sure we’re always telling readers something they didn’t already know,” wrote Politico’s Carrie Budoff Brown, Paul Volpe and Karey Van Hall, in a memo obtained by Talking Biz News.

Categories: News

Lee Zellweger Named Reader’s Digest Publisher

Unbeige - Tue, 01/17/2017 - 17:30

Trusted Media Brands, Inc. (TMBI) has named Lee Zellweger publisher of Reader’s Digest. Zellweger was most recently RD’s West Coast integrated sales director.

“We are committed to our digital strategy and are experiencing an exciting time of growth,” said TMBI’s CRO Rich Sutton, in a statement. “As sales director for Reader’s Digest, Lee achieved solid revenue growth for the brand, and as publisher, we know his strong leadership style and innovative ideas will continue to support our digital strategy helping Reader’s Digest reach even greater levels of success.”

Prior to joining TMBI, Zellweger was the West Coast corporate advertising sales director for Meredith Corporation.

Categories: News

NY Times Dedicates $5 Million to Covering Trump

Unbeige - Tue, 01/17/2017 - 16:53

The New York Times is dedicating $5 million to covering Donald Trump’s administration.

In a memo accompanying the Times’ 2020 Report, Times executive editor Dean Baquet and managing editor Joe Kahn explained the reasoning behind the additional funds.

“This is not just a story of transformed government agencies. It is also about the stability of the global order that has prevailed since World War II and America’s place in that world. It is about what happens when a group of business moguls who built empires bring their free market philosophy to bear on everything from education to healthcare and national defense, and how that philosophical change will affect people’s lives. It is also a story about power in New York, as one of the biggest names in one of our largest industries actually takes over the country, often running it from from a penthouse on a heavily guarded Fifth Avenue.”

As for the massive 2020 Report, which details what the Times must do in the immediate future, it contains a multitude of suggestions. Some that stood out: The Times must become more diverse, more visual and digitally-native.

Categories: News

Linked: Saul Bass Book non-Review

Brand new - Tue, 01/17/2017 - 16:19
As part of his "Reviews of books I'll never read" series, Ben Terrett takes on Saul Bass: A Life in Film and Design: "He seems like a cool character too. I bet meetings with Saul Bass were cool."... Armin http://www.underconsideration.com
Categories: News

Noted: New Logo and Identity for Digital Reasoning by Golden Spiral

Brand new - Tue, 01/17/2017 - 16:05
(Est. 2000) "Digital Reasoning is a leader in cognitive computing. We build software that understands human communication - in many languages, across many domains, and at enormous scale. We help people see the world more clearly so they can make a positive difference for humanity.... Armin http://www.underconsideration.com
Categories: News

Condé Nast International Names Multiple Execs

Unbeige - Tue, 01/17/2017 - 16:00

Condé Nast International has named Wolfgang Blau and Albert Read president of Condé Nast International and managing director of Condé Nast Britain, respectively.

Blau joined Condé Interntaional in 2015 as chief digital officer. He is suceeding Nicholas Coleridge, who is stepping down August 1. Read most recently served as general manager and deputy managing director of Condé Nast Britain.

Additionally, Jamie Jouning has been named Vogue digital director. Jouning most recently worked as publisher of British Glamour. James Woolhouse has also been named executive vp and COO of Condé Nast International.

Categories: News

Lester Holt to Host Ellie Awards

Unbeige - Tue, 01/17/2017 - 15:41

Lester Holt will serve as the host of this year’s National Magazine Awards (better known as the Ellies), which honors the best in print and digital media.

Ellie Awards finalists will be announced January 19, with tickets to the 2017 award ceremony going on sale the next day. Winners will be celebrated February 7, at Cipriani Wall Street.

“At the beginning of every year more than 500 magazine editors and publishers gather to celebrate the best of print and digital journalism,” said Dana Points, president of the American Society of Magazine Editors, in a statement. “This year we are delighted to share the occasion with one of our most distinguished television colleagues, Lester Holt.”

Categories: News

Time Inc. Begins Talking With Potential Buyers

Unbeige - Tue, 01/17/2017 - 15:02

For the current version of Time Inc., this week could be the beginning of the end.

Bloomberg reports that the publisher is about to meet with several parties who are interested in acquiring pieces of the company or the entire thing.

Those interested in Time Inc. include Meredith Corporation, AMI and a group led by Edgar Bronfman Jr.

Obviously if none of the proposed offers are sweet enough, nothing at Time Inc. will change. But as betting men, we’re putting money on some sort of Time Inc. deal happening within the next six months.

Categories: News

Rodale’s Organic Life Goes Digital Only

Unbeige - Tue, 01/17/2017 - 14:50

Rodale is shuttering the print edition of Organic Life and shifting the brand to an all-digital publication. Organic Life’s February/March issue will be its last.

Organic Life was the result of Rodale rebranding the 70-year-old magazine Organic Gardening. The revamped title only last a little under two years.

Melanie Hansche, who was named editor in chief of Organic Life last March, has been appointed editorial director for the now digital only brand.

Categories: News

FishbowlNY Newsstand: Knicks Fall

Unbeige - Tue, 01/17/2017 - 14:30

NY_NYPNY_NYT
WSJ NY_DN

Categories: News

Reviewed: New Logo and Identity for Juventus by Interbrand

Brand new - Tue, 01/17/2017 - 13:29
Established in 1897, Juventus F.C. -- or Juventus, or Juve, or I Bianconeri (the black-and-white) -- is a professional Italian football club based in Turin and, arguably, one of the most famous and successful teams in soccer history. (My older brother -- in the 1980s,... Armin http://www.underconsideration.com
Categories: News

Linked: Opening at Darling Africa

Brand new - Mon, 01/16/2017 - 23:29
Position: Graphic Designer at Darling Africa in Mumbai, India.... Armin http://www.underconsideration.com
Categories: News

Film Critic Exits With Star-Studded Highlight Reel

Unbeige - Sun, 01/15/2017 - 16:45

BruceKirklandTwitterAfter 36 years and three months, Bruce Kirkland has retired from his post as Toronto Sun film critic. In a farewell piece shared this weekend, he admits it’s a bittersweet moment.

Kirkland’s interview assignments started with Bette Midler in 1980 and ended last month in New York with Martin Scorsese. In between, there were many more, as Kirkland runs down alphabetically in an article-closing section titled “A Lifetime of Encounters.” A couple of these jump out because of the personal connections that were formed:

David Cronenberg: The now-legendary Canadian filmmaker is also a friend who attends my 2013 marriage to Rachel Sa.

William Hurt: Few actors have ever become so close; he is a true friend and rare bird indeed.

Kirkland’s wife joined the Toronto Sun in 1998 as a high school intern and today works on the PR side. As another member of Kirkland’s “Encounters” roll, Jack Nicholson, notes, the Canadian journalist was known to ask his fair share of questions at Cannes Film Festival press conferences.

Photo via: Twitter

Categories: News

New York Post Gives Downtrodden Superman a Boost

Unbeige - Sat, 01/14/2017 - 07:30

It wasn’t quite faster than a speeding bullet.

When Christopher Dennis, who has impersonated Superman on Hollywood Blvd. for many years, put out the word in 2015 via GoFundMe that he was looking to raise $2,000 for a new suit, he received a scant $250. A second campaign on the platform launched last September, which sought $4,000 for a new suit and boots, was languishing into the new year at just over $1,000. However, thanks to some Jan. 12 New York Post coverage, that second campaign has since raced past $6,500 at press time.

The paper commissioned the video above and also shared it on Facebook, where some commenters are bringing up Dennis’ rocky past (the Post also touches on this in the article). However, one of the two L.A. filmmakers who shot the video states that Dennis is currently clean of any drug habits.

Dennis has also chimed in to the Facebook comments, saying he is working on a movie based on his life with the same director who made a short with him in 2015 titled The Kid. Dennis also co-starred in the 2007 feature documentary Confessions of a Superhero.

H/T: John Kestner

Categories: News

A Sneak Peek at Jimmy Kimmel’s Oscar Zone

Unbeige - Fri, 01/13/2017 - 23:00

There was a solid hint this week on Jimmy Kimmel Live of the of easygoing charm and casual observational humor that the 49-year-old talk show host will apply to his upcoming MC gig at the Dolby Theatre.

It was the Monday after the Golden Globes, with lead guest Ben Affleck addressing the fact that younger brother Casey failed to thank him upon winning Best Actor – Drama for Manchester by the Sea. Kimmel has fun with the omission, pulling up a clip of how Ben in the reverse situation at the 1987 Oscars did remember to thank Casey, albeit with a bit of Matt Damon prompting. To further make the comedic point, Kimmel then  ropes in some post-Super Bowl comments made by Eli Manning.

Affleck predicts that Kimmel will be an “amazing” Oscar host, carrying the torch lit by Bob Hope. He also shares, at the very end of the segment above, a series of funny rapid-fire jokes about how a Best Actor win for Casey next month will establish a curious set of Academy Awards “firsts.”

Previously on FishbowlNY:
The Pursuit of Oscars Happiness

Categories: News

Getty Images Names Gene Foca CMO

Unbeige - Fri, 01/13/2017 - 18:20

Getty Images has named Gene Foca senior vp, chief marketing officer.

Foca most recently served as Fresh Direct’s senior vp of marketing. He previously worked for Amazon.

Foca is succeeding Susan Smith-Ellis, who stepped down at the end of 2016.

“Gene’s wealth of experience across e-commerce, product and digital marketing will be an enormous asset to the business as we continue to build on this vision, increase our digital capabilities and enhance the customer journey through our B to Everyone strategy,” said Getty CEO Dawn Airey, in a statement.

Categories: News

Marilyn Monroe Lets Loose on Lexington Avenue

Unbeige - Fri, 01/13/2017 - 18:00

The New York Times has scratched a 63-year-old itch.

MonroeSchulback

It’s a well-known fact that early on the morning of Sept. 15, 1954, around 1 a.m., photographers, passers-by and others gathered around a subway grate on the Upper East Side of Manhattan to watch Billy Wilder film a version of the famous scene in The Seven Year Itch when Marilyn Monroe’s character unconventionally cools herself on hot summer night. Per some new coverage in this Sunday’s New York Times, the shoot turned out to be calamitous for Monroe on a personal level:

Gathered at that late hour were hundreds of gawkers, almost all men, who catcalled and yelled things like, “Higher! Higher!” as Ms. Monroe’s dress blew up over her head. For two hours, the men watched from surrounding buildings and from the street. …

Joe DiMaggio hadn’t planned on visiting the set that night, and was waiting for his wife at the St. Regis Hotel, where the couple were staying. But the columnist Walter Winchell had persuaded him to come along. Ms. Monroe was not happy her husband had shown up. But he was even more unhappy and angrily stormed off. Later that night the couple had a screaming fight in their room. The next morning, her hairdresser covered up Monroe’s bruises with makeup. Three weeks later, Monroe filed for divorce.

The hook for the Times piece is that some footage shot that night by James Schulback, a New York furrier, has been shared with the paper. The found footage was first screened for people beyond immediate relatives in 2004, at the upstate New York home of journalist Kurt Andersen and wife Anne Kreamer.

The total amount of footage found runs about three and a half minutes. The Times piece features a 12-second excerpt, from which the still above was taken. A USC professor tells the Times article writer that Monroe was at the time having an affair with her musical director, which further contributed to tensions between the actress and recent husband DiMaggio.

The story by Helene Stapinski of how the “family myth” of Schulback’s footage was resolved is a good one. We’ve also embedded, below, a great, longer deconstruction of the specifics of this scene by Room 111 Photography.

Screen grab image, courtesy and with permission of: New York Times

Categories: News

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