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Noted: New Name and Logo for Atlanta-region Transit Link Authority

Brand new - Thu, 12/20/2018 - 15:53
(Est. 2018) "The ATL (Atlanta-region Transit Link Authority) was established by HB 930 to provide coordinated transit planning and funding for the metro Atlanta region. The ATL is responsible for developing a Regional Transit Plan, as well as identifying and prioritizing the projects and initiatives “Not greATL” New Name and Logo for Atlanta-region Transit Link Authority

(Est. 2018) "The ATL (Atlanta-region Transit Link Authority) was established by HB 930 to provide coordinated transit planning and funding for the metro Atlanta region. The ATL is responsible for developing a Regional Transit Plan, as well as identifying and prioritizing the projects and initiatives required to develop region-wide transit. The ATL is also charged with creating a unified regional transit system brand. The population of metro Atlanta is growing rapidly -- projected to add an additional 2.5 million residents by 2040. The ATL is a critical step towards more efficient and effective transit and mobility in the region."

Design by
N/A

Related links
N/A

Images (opinion after)

New Name and Logo for Atlanta-region Transit Link Authority Logo. Your browser does not support the video tag. Logo explanation. New Name and Logo for Atlanta-region Transit Link Authority Bus livery.

Opinion
Since “ATL” has the same standing in Atlanta as “NYC” does in New York or “ATX” in Austin, I can see the appeal of wanting to name every possible organization as “ATL” but when you unpack this name, it sounds as forced as making the acronym from Atlanta Tofu Lion. I’m exaggerating of course, but Atlanta-region Transit Link isn’t quite elegant. Nor is the logo. The intentions were good and the “ATL” wordmark is relatively decent but the icon is quite bad. The concept of shaping some “A”-arrows into a compass is fine but the execution is very clunky with the “A”s looking more like “V”s and the alternating directions making it look more like an icon at a campsite to indicate fire in some way. The buses, while still in render form for now luckily, feel so heavy and overpowering. Overall, a somewhat dated look for an organization building towards the future.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/NrvDWEuzjls/new_name_and_logo_for_atlanta_region_transit_link_authority.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_atlanta_region_transit_link_authority.php Thu, 20 Dec 2018 08:17:16 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_atlanta_region_transit_link_authority.php
Categories: News

Reviewed: New Logo and Identity for Punter Southall Group by Future Kings

Brand new - Thu, 12/20/2018 - 15:53
Established in 1988, Punter Southall Group provides actuarial advice; pensions consulting; and risk, administration, and investment services to private clients, pension scheme trustees, private equity investors, employers, and institutional investors in the UK. For the most part, I am not sure what any of that “The Thin Red Dot” New Logo and Identity for Punter Southall Group by Future Kings

Established in 1988, Punter Southall Group provides actuarial advice; pensions consulting; and risk, administration, and investment services to private clients, pension scheme trustees, private equity investors, employers, and institutional investors in the UK. For the most part, I am not sure what any of that means but their end goal is to help their clients "discover and seize the right opportunities" and transform their financial futures. Named after its founders, Jonathan Punter and Stuart Southall, the group is parent to 15 other companies, some of which are directly related to the financial services and carry the name while others have their own name and semi-related services. Recently Punter Southall Group introduced a new identity designed by London, UK-based Future Kings.

Following workshops with key members of the individual companies, market analysis, competitor audits and reviews of the customer base, 'agility' emerged as a key theme for the Group.

From this key insight, the Organising Idea of 'Intelligently agile' was born. It sums up who they are, what they care about and what makes them unique.

We chose to use a masterbrand-led approach to bring the different companies under the Punter Southall Group brand umbrella, while allowing enough flexibility to highlight the individual companies' specialities and characters.Future Kings provided text New Logo and Identity for Punter Southall Group by Future Kings Overview of the redesign. New Logo and Identity for Punter Southall Group by Future Kings Before and after of sub-brands. To communicate 'Intelligently agile', we created a bold, dynamic and flexible design system with a strict geometric grid to unite the Group's visual identities. Each brandmark was designed using this grid to show the companies' synergy, while individually highlighting their wide-ranging and vibrant differences.

The abstract brandmarks were developed thematically. The Group's brandmark, for example, uses a triangle with an upwards trajectory to emphasise growth and looking forward, and a red dot leaps out of the negative space to represent movement and agility. Similarly, Punter Southall Aspire, one of the Group's companies, is built around 'Next generation thinking' and therefore has an abstract sunrise in the brandmark, while Punter Southall Financial Management, whose proposition is 'Cutting through complexity', has a graphic element cutting through the brandmark. All these shapes can then be animated to combine, cut into, and multiply over one another, further demonstrating the agility of the Group.Future Kings provided text New Logo and Identity for Punter Southall Group by Future Kings New sub-brands. We then chose to use Santral, a legible and precise typeface, across the whole Group to align them visually, and a flat design aesthetic across the patterns, graphics and icons for an accessible look and feel. 'Intelligently agile' is also reflected in the photography, which always captures movement in some way - whether it's a photo of a person, place, animal or object, it's always full of energy.Future Kings provided text New Logo and Identity for Punter Southall Group by Future Kings Group logo.

The "PSG" monogram in the old logo was ambitiously abstract and there was something interesting about its structure but the execution didn't come through for it in the end. The type was nice enough. The new Group logo, on its own, is somewhat flimsy in presence -- even though it has a large triangle shape, the tiny red dot floating on its own creates an odd relationship. It's also too abstract to carry much meaning or function as a clear identifier. As part of the group of icons, it's a little bit more interesting and its simplicity in contrast with the rest perhaps signifies its standing as the parent brand. The other icons are all visually attractive and they look finance-y as if pie charts were having the rave the of their lives. They are probably useful Rorschach tests to see what their customers make of them as they are heavily abstract. Using the red dot in the same place for all the icons is a nice unifying touch and the wordmark treatment across the board is simple and solid.

Icon system, animations, and other cool motion things. New Logo and Identity for Punter Southall Group by Future Kings Icon animations. New Logo and Identity for Punter Southall Group by Future Kings Another style of icon animation. (You can see that one at play here.

There is a lot of motion and dynamism to the icons. Perhaps too much for a finance company but, hey, why not? The same reaction and opinion applies to the color palette... perhaps too much but, hey, why not? All of the motion things are fun and happy and add life to an otherwise strict set of logos.

New Logo and Identity for Punter Southall Group by Future Kings Web-based guidelines. New Logo and Identity for Punter Southall Group by Future Kings Letterheads. (Photos or it didn't happen.) New Logo and Identity for Punter Southall Group by Future Kings Numbers and icons. New Logo and Identity for Punter Southall Group by Future Kings Numbers. New Logo and Identity for Punter Southall Group by Future Kings Pattern. New Logo and Identity for Punter Southall Group by Future Kings Pattern applied to photograph. New Logo and Identity for Punter Southall Group by Future Kings Website. New Logo and Identity for Punter Southall Group by Future Kings New Logo and Identity for Punter Southall Group by Future Kings New Logo and Identity for Punter Southall Group by Future Kings New Logo and Identity for Punter Southall Group by Future Kings Collateral application across companies. New Logo and Identity for Punter Southall Group by Future Kings Various applications.

In general, I keep having the same reaction over and over: the applications can be too much at times. Too many patterns, too big, in too bright colors. As a way of standing out from the competition it sure gets the job done but I question how appropriate or useful it is to the Group and its companies to be in a constant state of shoutiness.

Corporate brand video.

Overall, it's a bold, properly-deployed, and well-extended visual system but I still have a hard time seeing consolidating this with their client base, which I assume are more buttoned-up... which might just be a bad preconception on my part and maybe what they want is a supercolorful identity in their financial investment partners. In which case, party on.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/EW_u3VtwmaA/new_logo_and_identity_for_punter_southall_group_by_future_kings.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_punter_southall_group_by_future_kings.php Thu, 20 Dec 2018 05:57:27 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_punter_southall_group_by_future_kings.php
Categories: News

Spotted: New Logo for Banco Finandina by Brandhaus

Brand new - Wed, 12/19/2018 - 21:53
New Logo for Banco Finandina by Brandhaus Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/yaXW9ur_AyA/new_logo_for_banco_finandina_by_brandhaus.php https://www.underconsideration.com/brandnew/archives/new_logo_for_banco_finandina_by_brandhaus.php Wed, 19 Dec 2018 12:05:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_banco_finandina_by_brandhaus.php
Categories: News

Spotted: New Logo for Tastemade

Brand new - Wed, 12/19/2018 - 21:53
New Logo for Tastemade Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/9SRMCoxuCzQ/new_logo_for_tastemade.php https://www.underconsideration.com/brandnew/archives/new_logo_for_tastemade.php Wed, 19 Dec 2018 11:50:06 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_tastemade.php
Categories: News

Linked: Corporate Constitution

Brand new - Wed, 12/19/2018 - 15:53
Hello Velocity has put their Brand New Roman font to the test by typesetting the U.S. Constitution in it. When you buy one, they also send one to your elected representative in the House. Corporate Constitution Visit Link Hello Velocity has put their Brand New Roman font to the test by typesetting the U.S. Constitution in it. When you buy one, they also send one to your elected representative in the House. http://feedproxy.google.com/~r/ucllc/brandnew/~3/geR5Lgy1KBk/corporate_constitution.php https://www.underconsideration.com/brandnew/archives/corporate_constitution.php Wed, 19 Dec 2018 06:17:04 -0600 https://www.underconsideration.com/brandnew/archives/corporate_constitution.php
Categories: News

Noted: New Logo and Identity for Sushi Daily by Without

Brand new - Wed, 12/19/2018 - 15:53
(Est. 2010) "Sushi Daily brings the finest quality, Happily Handmade Sushi to convenient locations around Europe. Found in supermarkets and travel hubs, our kiosks are home to highly skilled and creative Sushi Artisans who make fresh and delicious sushi right before your eyes. With over “A Sushi a Day Keeps the Doctor Away” New Logo and Identity for Sushi Daily by Without

(Est. 2010) "Sushi Daily brings the finest quality, Happily Handmade Sushi to convenient locations around Europe. Found in supermarkets and travel hubs, our kiosks are home to highly skilled and creative Sushi Artisans who make fresh and delicious sushi right before your eyes. With over 700 kiosks in 10 countries, we entertain and delight thousands of customers every day." Their first high-street "grab & go" dedicated location launches in London this week.

Design by
Without (London, UK)

Related links
Without project page

Relevant quote
Without® initially won a pitch to develop the brand for its first dedicated ‘grab & go’ store on London’s New Oxford Street. But the work developed into a new identity, including new logo and website, to be rolled out across the business.

Without® based its work on the story of founder Kelly Choi and her promise to sushi master Yamamoto-San to make the best sushi available to everyone. The new brand identity features a family of illustrated characters – led by a female chef (with fish-tail hair) – and a strong Japanese indigo blue. The contemporary illustrations enable the brand to educate without formality. The indigo showcase vivid sushi colours whilst feeling more distinctive than ubiquitous black sushi trays.

Images (opinion after)

New Logo and Identity for Sushi Daily by Without Moving from typical black-and-red sushi aesthetics to something different. New Logo and Identity for Sushi Daily by Without Logo. New Logo and Identity for Sushi Daily by Without Family of logos. New Logo and Identity for Sushi Daily by Without New Logo and Identity for Sushi Daily by Without Patterns. New Logo and Identity for Sushi Daily by Without Website. New Logo and Identity for Sushi Daily by Without New Logo and Identity for Sushi Daily by Without Packaging. New Logo and Identity for Sushi Daily by Without Chef coat. New Logo and Identity for Sushi Daily by Without Signage. Story of Sushi Daily.

Opinion
The old logo was so generic in the realm of typical sushi logos that it was probably useless as a true identifier. The new logo is much more unique, warmer, and highlights that the company was founded by a woman. I love that they didn’t take that approach too seriously and gave her a hairstyle in the shape of a fish, adding a touch of whimsy and humor. The type around it is nice but perhaps something a little less generic than Avenir would have added more personality. The secondary characters in the logo are not as good and start to feel like they are trying too hard to be humorous. The patterns are cool and makes me wish the logo had some of their rugged texturing as well. (Or perhaps, it should be the other way around, with the patterns needing to be crisper to match the rest of the identity.) The boxed packaging looks great with the patterns and definitely make for clearer branding when buying those at kiosks. Overall, this is a great design improvement but if there was one concern it would be that the redesign makes this look more boutique-y, small-scale, and less like a company selling sushi in 700 kiosks.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/wztjUNRwCVk/new_logo_and_identity_for_sushi_daily_by_without.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sushi_daily_by_without.php Wed, 19 Dec 2018 06:01:17 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sushi_daily_by_without.php
Categories: News

Reviewed: New Logo and Identity for Austin Java by Tilted Chair

Brand new - Wed, 12/19/2018 - 12:53
Established in 1995, Austin Java is a small chain of coffee shops in Austin, TX, and nearby cities, with five locations that serve breakfast (all day, thank you), lunch, and dinner, they roast their own coffee, hold plenty of events, and support many of the “A Java well done is its own Reward” New Logo and Identity for Austin Java by Tilted Chair

Established in 1995, Austin Java is a small chain of coffee shops in Austin, TX, and nearby cities, with five locations that serve breakfast (all day, thank you), lunch, and dinner, they roast their own coffee, hold plenty of events, and support many of the city's charitable organizations. When we moved to Austin, back in 2009, Austin Java clearly stood out as a staple of the city: at the time it was the only coffee shop in the airport, it was one of the few food establishments in Barton Springs Road, and it was legit funky. Austin's growth, however, has taken its toll and property taxes have forced the coffee shop to close two of its landmark locations but, in turn, have opened up a few more in friendlier areas, like its most recent in deep South Austin, which is the first to feature a new identity designed by local firm Tilted Chair.

New Logo and Identity for Austin Java by Tilted Chair Original locations. New Logo and Identity for Austin Java by Tilted Chair Logo. New Logo and Identity for Austin Java by Tilted Chair Color options. New Logo and Identity for Austin Java by Tilted Chair Horizontal version.

I do acknowledge this would be a better fit in the Noted section but Austin things get a pass, especially if they are one of the things that attracted so many people to the city. The old logo was absolutely terrible, mostly thanks to the star that was drawn by someone's two left feet. The hippie-slash-1950s typography was interesting but it was continually muddied by the star. Luckily both client and design firm turned their attention and care to the typography and evolved it to become the core of the logo. I love how they were able to keep all of the quirks in the old typography but improve on them and give it a more contemporary rendition. There are a couple of spacing issues in the stacked version -- the "A" and "J" could have been separated just a tad, and the "JA" kerning could have been opened to match the rest of "JAVA" -- but the overall effect is great. It maintains the oddity of the original and prepares it for the present.

New Logo and Identity for Austin Java by Tilted Chair Typography. New Logo and Identity for Austin Java by Tilted Chair Various materials.

Choosing the free Wayward font as the primary font is a little risky in the sense that many other companies can more easily use it as well but in combination with the set of patterns, the use of black and yellow, and the logo, it does manage to become a relatively unique tone of voice that maintains the applications loose and funky.

New Logo and Identity for Austin Java by Tilted Chair Menu. New Logo and Identity for Austin Java by Tilted Chair Promo. New Logo and Identity for Austin Java by Tilted Chair Website. New Logo and Identity for Austin Java by Tilted Chair Uniforms. New Logo and Identity for Austin Java by Tilted Chair T-shirts. New Logo and Identity for Austin Java by Tilted Chair Swag. New Logo and Identity for Austin Java by Tilted Chair Entrance to new location.

Overall, this is a fun redesign and it's so, so, so good that they resisted to make it hipper or more attractive to millennials or some other decision that perhaps could have attracted a bigger clientele and instead they have stayed more true to the original.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/CbNr1F_y56I/new_logo_and_identity_for_austin_java_by_tilted_chair.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_austin_java_by_tilted_chair.php Wed, 19 Dec 2018 04:50:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_austin_java_by_tilted_chair.php
Categories: News

Spotted: New Logo for Amil

Brand new - Tue, 12/18/2018 - 21:52
New Logo for Amil Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/WVoU22y5V0o/new_logo_for_amil.php https://www.underconsideration.com/brandnew/archives/new_logo_for_amil.php Tue, 18 Dec 2018 12:22:01 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_amil.php
Categories: News

Spotted: New Logo for Crave

Brand new - Tue, 12/18/2018 - 21:52
New Logo for Crave Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/9nmilVeuYuo/new_logo_for_crave.php https://www.underconsideration.com/brandnew/archives/new_logo_for_crave.php Tue, 18 Dec 2018 12:02:50 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_crave.php
Categories: News

Linked: Zumba Fake Redesign

Brand new - Tue, 12/18/2018 - 18:52
What a strange article on Fast Company: "How we fixed the world's worst logo". In what comes across as a sponsored post by Toptal -- a platform for freelancers -- Toptal designers chose the "worst" logo, then Toptal designers redesigned it, then Toptal people critiqued Zumba Fake Redesign Visit Link What a strange article on Fast Company: "How we fixed the world's worst logo". In what comes across as a sponsored post by Toptal -- a platform for freelancers -- Toptal designers chose the "worst" logo, then Toptal designers redesigned it, then Toptal people critiqued it, and the result is still the world's worst logo. http://feedproxy.google.com/~r/ucllc/brandnew/~3/jeP6HX2sGac/zumba_fake_redesign.php https://www.underconsideration.com/brandnew/archives/zumba_fake_redesign.php Tue, 18 Dec 2018 06:14:43 -0600 https://www.underconsideration.com/brandnew/archives/zumba_fake_redesign.php
Categories: News

Noted: New Logo for National Endowment for the Arts done In-house

Brand new - Tue, 12/18/2018 - 18:52
"Established by Congress in 1965, the National Endowment for the Arts (NEA) is the independent federal agency whose funding and support gives Americans the opportunity to participate in the arts, exercise their imaginations, and develop their creative capacities. Through partnerships with state arts agencies, local “Logo no Works ” New Logo for National Endowment for the Arts done In-house

"Established by Congress in 1965, the National Endowment for the Arts (NEA) is the independent federal agency whose funding and support gives Americans the opportunity to participate in the arts, exercise their imaginations, and develop their creative capacities. Through partnerships with state arts agencies, local leaders, other federal agencies, and the philanthropic sector, the NEA supports arts learning, affirms and celebrates America's rich and diverse cultural heritage, and extends its work to promote equal access to the arts in every community across America."

Design by
In-house

Related links
NEA blog post
2011 Brand New post

Relevant quote
The National Endowment for the Arts is updating its logo to boldly reflect the importance of this independent federal agency whose funding and support gives all Americans the opportunity to participate in the arts, exercise their imaginations, and develop their creative capacities.

Selected from a number of possible choices that were designed in-house by the creative talent at the National Endowment for the Arts, this new logo clearly exudes the pride and confidence of the good work that is done by this agency in partnership with state and regional arts agencies, local leaders, other federal agencies, and the philanthropic sector.

Images (opinion after)

New Logo for National Endowment for the Arts done In-house Logo. New Logo for National Endowment for the Arts done In-house Horizontal version.

Opinion
The old logo was pretty good as a logo for an organization called Art Works but unfortunately it was a logo for an organization called National Endowment for the Arts. From when it came out to today I have always found the logo to be utterly confusing in terms of its existence to represent the NEA. The “Art Works” idea seems to have hit its expiration date and all the equity built into it and the association that was finally created between it and the NEA is now all for nothing. It would be like swimming against the current for seven years, reaching shore, and then saying “Nah, you know what? I’ll just let the current take me back where I started”. The new logo is… terrible. Not just on its own as a typographic arrangement but, mostly, as the logo for the one government organization dedicated to the arts. That doesn’t mean the logo has to be equivalent to an Andy Warhol painting but it must at least reflect a commitment to the craft and passion put in by artists into their work. This, in both lock-ups, is a good old-fashioned train wreck of a logo like we haven’t seen in some years. The one nice thing about it I can say is that it accentuates “Arts” but other than that, this is poorly arranged, badly typeset, and creatively empty. Such a shame — this is probably one of the few government agencies that could get some great contributions from the creative industries with a strong strategy, a proper identity, and a convincing rollout.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/wz6bjrW0KSY/new_logo_for_national_endowment_for_the_arts_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_national_endowment_for_the_arts_done_in_house.php Tue, 18 Dec 2018 05:45:57 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_national_endowment_for_the_arts_done_in_house.php
Categories: News

Reviewed: New Logo and Identity for WPP by Landor and Superunion

Brand new - Tue, 12/18/2018 - 13:50
Established in 1971, WPP is a multinational communications services conglomerate based in London, UK, that owns multiple companies in advertising, media, data and insight, public relations and public affairs, ecommerce, brand consulting, and health and wellness. Among its more well-known subsidiaries (for us creative folk) “In Dots we Trust” New Logo and Identity for WPP by Landor and Superunion

Established in 1971, WPP is a multinational communications services conglomerate based in London, UK, that owns multiple companies in advertising, media, data and insight, public relations and public affairs, ecommerce, brand consulting, and health and wellness. Among its more well-known subsidiaries (for us creative folk) are Grey, J. Walter Thompson, Ogilvy, Fitch, Landor, and Superunion. In writing this paragraph, Today I Learned that WPP stands for "Wire and Plastic Products", which was a manufacturer of wire baskets and teapots that Sir Martin Sorrell bought a stake in in 1985 with the purpose of using it as the foundation on which to build an international advertising and marketing services group. Today, across its companies, it has 130,000 people in 112 countries and billed $71.7bn in 2017 -- not bad for a wire basket company. This month, WPP introduced a new identity designed in collaboration by Landor and Superunion.

Superunion and Landor collaborated to create the new identity which represents WPP as a creative transformation company that is dynamic, connected and organised around the needs of its clients.

The logo is made up of many parts that combine to form the whole - a representation of WPP's people, agencies, capabilities and markets that work together as one for clients.

On-screen it is designed to have a continuously changing form and colour, symbolising creative transformation in itself.Superunion project page New Logo and Identity for WPP by Landor and Superunion Logo in single color.

The old logo was bad and looked like a default serif typesetting submitted to the U.S. Patent and Trademark Office more than an actual logo. In its lackluster design it also amplified the sense of WPP being a company-gobbling company that wasn't really concerned with the industries it gobbles companies in. The new logo makes the company look committed and involved in the creative and communication industries with a much more emotional expression -- even if it's still a company-gobbling company. It now at least does it in style. Without reading the explanation beforehand it was clear that the logo is meant to represent the many parts of WPP's network and how it brings them all together -- it's Logo Concepts 101. The execution is fairly nice, with a decent deployment of the dots to form the contour of the custom font, WPP Bold, used throughout the identity. The logo looks better big as it suffers from lack of crispness at smaller sizes (as in the website) and I'm surprised there isn't a small-use version.

New Logo and Identity for WPP by Landor and Superunion Logo in full render.

The logo is activated through a colorful rendering that is some undeniably satisfying eye candy -- both in static and animated forms. A lot of style with a sprinkling of substance, which is a balance that is probably just right. For a company so big, with so many assets, in so many industries and countries, it's probably best to keep the conceptual aspect simple and broad while presenting a polished front.

Your browser does not support the video tag. Your browser does not support the video tag. Logo animations. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Animations at an angle.

The animation work is great. I love the smooth pulsing behavior of the dots as they expand and contract while changing colors. It's just pretty to look at. It's kind of Matrix-y in a more friendly way and, on the surface, it supports WPP's new tagline of "A Creative Transformation Company" with a logo constantly in a state of transformation.

New Logo and Identity for WPP by Landor and Superunion Business cards. New Logo and Identity for WPP by Landor and Superunion Online presence. New Logo and Identity for WPP by Landor and Superunion Framed. New Logo and Identity for WPP by Landor and Superunion New Logo and Identity for WPP by Landor and Superunion Posters.

In static form, the renders look pretty but once they move away from still frames as in the posters directly above, the identity and ideas start to get a little cheesy and flimsy while the choice of the low x-height, Art Deco-ish typeface gives the applications a bit of a vintage aesthetic that makes them look somewhat old -- although, on a more optimistic view, it can look like an interesting mix of old and new. The custom font feels very advertising-y, like something from the good old days of ad agencies. Perhaps one of the cool bold serifs in style today would have upped this a notch.

New Logo and Identity for WPP by Landor and Superunion Cup. New Logo and Identity for WPP by Landor and Superunion Lobby. Promo video.

Overall, this is not as transcendental or emotionally charged as presented in the closing video above but it's a definite improvement of what WPP had before and it successfully conveys creativity, technology, and excitement in a straightforward and visually engaging way.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/QN5ZbKS1-3k/new_logo_and_identity_for_wpp_by_landor_and_superunion.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_wpp_by_landor_and_superunion.php Tue, 18 Dec 2018 04:36:28 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_wpp_by_landor_and_superunion.php
Categories: News

Spotted: New Logo for Abokado by Mystery

Brand new - Mon, 12/17/2018 - 19:35
New Logo for Abokado by Mystery Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/wQ1-_iUJ80M/new_logo_for_abokado_by_mystery.php https://www.underconsideration.com/brandnew/archives/new_logo_for_abokado_by_mystery.php Mon, 17 Dec 2018 12:12:23 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_abokado_by_mystery.php
Categories: News

Spotted: New Name and Logo for Las Vegas Aviators

Brand new - Mon, 12/17/2018 - 19:35
New Name and Logo for Las Vegas Aviators Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/vFn3Ek_c1ww/new_name_and_logo_for_las_vegas_aviators.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_las_vegas_aviators.php Mon, 17 Dec 2018 12:02:50 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_las_vegas_aviators.php
Categories: News

Linked: Your Own All-over Logo

Brand new - Mon, 12/17/2018 - 15:20
Italian bag designer, manufacturer, and retailer, Valextra, offers the option of creating one-off custom bags with your very own monogram. Burberry monogram, eat your heart out. Your Own All-over Logo Visit Link Italian bag designer, manufacturer, and retailer, Valextra, offers the option of creating one-off custom bags with your very own monogram. Burberry monogram, eat your heart out. http://feedproxy.google.com/~r/ucllc/brandnew/~3/1f25WX-xTCA/your_own_all-over_logo.php https://www.underconsideration.com/brandnew/archives/your_own_all-over_logo.php Mon, 17 Dec 2018 06:10:15 -0600 https://www.underconsideration.com/brandnew/archives/your_own_all-over_logo.php
Categories: News

Noted: New Logo for Unsplash by Mackey Saturday

Brand new - Mon, 12/17/2018 - 15:20
(Est. 2013) "Unsplash is a website dedicated to sharing stock photography under the Unsplash license. The website claims over 100,000 contributing photographers and generates more than 9 billion photo impressions per month on their growing library of over 690,000 photos. Unsplash allows photographers to upload “Open to Unterpretation” New Logo for Unsplash by Mackey Saturday

(Est. 2013) "Unsplash is a website dedicated to sharing stock photography under the Unsplash license. The website claims over 100,000 contributing photographers and generates more than 9 billion photo impressions per month on their growing library of over 690,000 photos. Unsplash allows photographers to upload photos to its website, which are then curated by a team of photo editors. The permissive copyright terms on its photos has led to Unsplash becoming one of the largest photography suppliers on the internet, with its members' photos frequently appearing on articles." (Wikipedia)

Design by
Mackey Saturday (New York, NY)

Related links
Unsplash post on Medium
Mackey Saturday project page

Relevant quote
The challenge was that their symbol, when separated from the Unsplash name, was indiscernible from any other generic camera icon. A core function of a logo is to be distinctive, and while humbly sitting in the background of all the great work they display is an honorable business practice, being confused or seemingly invisible—especially when used externally—wasn't the right choice for the brand.

The solution was to create a symbol, one that stemmed from the idea of choosing exactly what image you need, that also subtly referenced the first letter of the name. The simple form, constructed within a perfect square, allows for consistent use and immediate recognition even in the most limiting of situations. Though maintaining the same general proportions as the original camera icon, the abstract mark leaves plenty of room for interpretation. As the team at Unsplash says it, "However you see it, the new Unsplash logo is yours."

Images (opinion after)

New Logo for Unsplash by Mackey Saturday Logo. Your browser does not support the video tag. Logo animation. New Logo for Unsplash by Mackey Saturday On photographs. New Logo for Unsplash by Mackey Saturday Website. New Logo for Unsplash by Mackey Saturday On mobile. New Logo for Unsplash by Mackey Saturday Book. New Logo for Unsplash by Mackey Saturday Sticker. New Logo for Unsplash by Mackey Saturday Frame arrangement. Logo presentation.

Opinion
(Before starting the opinion, I just want to point out that I received around 20 tips about this redesign. It may not sound like much but on average I get 5 to 7 tips of big-ish changes and maybe 20 for things like Uber or Airbnb, so it’s quite commendable for Unsplash to see what a strong following it has amongst our audience.) The old logo… to be honest, I had never noticed it. I only use Unsplash on my browser and never paid attention to the site’s branding — which is a good thing as it places the emphasis on the content. But, yeah, it was bland and generic. The new logo sort of looks like a camera, sort of looks like a “U”, sort of looks like a download icon, and ultimately it’s all of those things but it’s also none of those things. I like the brutal minimalism and abstraction for sure but the icon is ever so slightly generic as well. The main selling point for it is how it’s supposed to be picking out an image but I’m not sure I buy that concept since when I pick an image, I drag them to my desktop not levitate them Minority-Report-style. Still, gutturally I like the icon. The geometric sans wordmark is expected but nice and the alignment is top notch, with the ascenders touching the base of the top rectangle. Overall, a definite improvement but the best part is that, at least for now, the Unsplash branding remains secondary to the content and there wasn’t an urge to over-brand.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eNMIOQz1J_k/new_logo_for_unsplash_by_mackey_saturday.php https://www.underconsideration.com/brandnew/archives/new_logo_for_unsplash_by_mackey_saturday.php Mon, 17 Dec 2018 05:46:56 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_unsplash_by_mackey_saturday.php
Categories: News

Reviewed: New Logo and Identity for Australian National Maritime Museum by Frost*

Brand new - Mon, 12/17/2018 - 13:10
Established in 1991, the Australian National Maritime Museum is, as its name implies, Australia's national center for maritime collections, exhibitions, research, and archaeology. Located in Sydney's Darling Harbour and operated by the federal government, the museum welcomes over 850,000 visitors annually to its 12,000-square-feet of “Put out to Sea” New Logo and Identity for Australian National Maritime Museum by Frost*

Established in 1991, the Australian National Maritime Museum is, as its name implies, Australia's national center for maritime collections, exhibitions, research, and archaeology. Located in Sydney's Darling Harbour and operated by the federal government, the museum welcomes over 850,000 visitors annually to its 12,000-square-feet of exhibition space. The museum also has one of the largest floating historical vessel collections in the world. This month, the Australian National Maritime Museum introduced a new identity designed by Sydney-based Frost*.

While the museum's official name remains the same, the prominent MUSEAUM graphics on the front of the museum in Sydney's Darling Harbour, signals a dramatic change for the institution. The new brand is not just a new logo, it's a thoughtful and strategic repositioning of the museum's value, aimed to get people thinking more broadly about the sea and our relationship - both as a country and as individuals - with it.Frost* project page New Logo and Identity for Australian National Maritime Museum by Frost* Logo. For more than five years, major change has been well under way both inside and outside the museum, and this month we unveil the next stage of its revitalisation - a bold, new, attention-grabbing logo and striking colour scheme inspired by the sea. The museum's staff, volunteers and visitors have a common bond - our passion and connection with the sea and its many stories - so our new brand has taken the word SEA to its heart to create a stronger emotional connection.Australian National Maritime Museum press release New Logo and Identity for Australian National Maritime Museum by Frost* Logo with wordmark. New Logo and Identity for Australian National Maritime Museum by Frost* Logo with picture.

The old logo wasn't very good nor interesting and its Copperplate Gothic typography was terrible with goosebump-inducing justified text. The first thing to notice about the new logo is obviously the mu-sea-um wordplay, which I find very satisfying, charming, and appropriate. Only maritime museums -- or perhaps a museum in Seattle -- can pull this off and props go to the Australian National Maritime Museum for doing it first. As clever as it is, I question whether a logo that says one thing makes sense with an institutional name that says something else completely. As a tourist, if I saw the logo on its own I would think it's one museum and if I saw the name on its own I would think it's another museum. Like any identity and brand, it's all about association, so in due time this might not be an issue.

Visually, I really like it. It might be a little heavy-handed in how clearly it points out "SEA" but I like how that splits "MU" and "UM" in lines that are equal widths with "SEA" sticking out. The blobby, anti-ink-trap approach is unexpected in today's standards and takes me back to the 1990s grungy days. It's a welcome respite from the overly sharp typography of today. The wordmark on the side, going sideways... I'm not sold. It's a long name and typeset so tightly and lightly it's a chore to read. But more of the goopy animation in the top row, center column, please.

New Logo and Identity for Australian National Maritime Museum by Frost* Logo animations. New Logo and Identity for Australian National Maritime Museum by Frost* Color palette, based on the depths of the sea. New Logo and Identity for Australian National Maritime Museum by Frost* Business cards. Your browser does not support the video tag. Layout system. New Logo and Identity for Australian National Maritime Museum by Frost* Posters.

The color palette and the layout system are inspired by the depths of the sea, with the color palette going from bright to dark and the layouts accentuated by little marks that go from top to bottom. The colors are a little on the extreme side but I can get on board with them. The layouts are fairly straightforward but still manage to pack a punch with the big photography and nice flexibility in the combinations of typography and logo, while the marks add some consistency.

New Logo and Identity for Australian National Maritime Museum by Frost* Some other kind of layout application. New Logo and Identity for Australian National Maritime Museum by Frost* Program. New Logo and Identity for Australian National Maritime Museum by Frost* Publication.

The publication image above might be my favorite example of the identity without so much color screaming at my face and a clearer sense of what's going on with the identity elements. Still pass on the full name on its side.

New Logo and Identity for Australian National Maritime Museum by Frost* Illustrations. New Logo and Identity for Australian National Maritime Museum by Frost* Tote bags. New Logo and Identity for Australian National Maritime Museum by Frost* Member guide.

I didn't see these illustrations on the website and maybe they are more merch-driven. On their own they are cool but their hard geometry and minimalism feel somewhat at odds with the more organic logo and busier layouts. The images look good, don't get me wrong, but the illustration style does stand out from the rest of the aesthetic.

New Logo and Identity for Australian National Maritime Museum by Frost* Banners. New Logo and Identity for Australian National Maritime Museum by Frost* T-shirt. New Logo and Identity for Australian National Maritime Museum by Frost* Logo on building.

Overall, I like how the identity was able to transform the extra long "Australian National Maritime Museum" name into simply "MUSEAUM" creating a more memorable and distinct mark for quick recognition. I still wonder if it creates a secondary problem -- with too (or, to keep with the wordplay theme, two) many names -- to the solution. In terms of the identity and how I'm sure it replaces something that was a little old and staid this is a bright, bold, attention-grabbing system that's probably much needed to stand out in the busy Darling Harbour area.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/-1AKTCP3Ifs/new_logo_and_identity_for_australian_national_maritime_museum_by_frost.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_australian_national_maritime_museum_by_frost.php Mon, 17 Dec 2018 04:24:35 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_australian_national_maritime_museum_by_frost.php
Categories: News

Spotted: New Icon for Facebook Messenger

Brand new - Fri, 12/14/2018 - 19:50
New Icon for Facebook Messenger Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/swyljhCBMD4/new_icon_for_facebook_messenger.php https://www.underconsideration.com/brandnew/archives/new_icon_for_facebook_messenger.php Fri, 14 Dec 2018 11:39:43 -0600 https://www.underconsideration.com/brandnew/archives/new_icon_for_facebook_messenger.php
Categories: News

Linked: Trophy Brand Extension

Brand new - Fri, 12/14/2018 - 15:30
Clever (and surprisingly slick) reuse of Century 21 metal yard signs to create trophies that reward C21's most relentless agents. The design is by origami artist Beth Johnson and the salmon was chosen "because of its relentless nature -- how it goes against the current Trophy Brand Extension Visit Link Clever (and surprisingly slick) reuse of Century 21 metal yard signs to create trophies that reward C21's most relentless agents. The design is by origami artist Beth Johnson and the salmon was chosen "because of its relentless nature -- how it goes against the current and swims upstream to lay its eggs". One more pic after the jump. Trophy Brand Extension http://feedproxy.google.com/~r/ucllc/brandnew/~3/tXMXuB8Nk6o/trophy_brand_extension.php https://www.underconsideration.com/brandnew/archives/trophy_brand_extension.php Fri, 14 Dec 2018 06:00:53 -0600 https://www.underconsideration.com/brandnew/archives/trophy_brand_extension.php
Categories: News

Noted: New Logo and Identity for BOMA by Papanapa

Brand new - Fri, 12/14/2018 - 15:30
(Est. 2018) BOMA (Born of Music Addiction) is a new electronic music label and event platform in São Paulo, Brazil. “Monospace Addiction” New Logo and Identity for BOMA by Papanapa

(Est. 2018) BOMA (Born of Music Addiction) is a new electronic music label and event platform in São Paulo, Brazil.

Design by
Papanapa (São Paulo, Brazil)

Related links
Papanapa project page

Relevant quote
With a custom typeface design that evokes music and excitement, the wordmark and identity is built of a layered system of graphic elements that can be applied in many different ways, creating a vivid and exciting communication.

Images (opinion after)

New Logo and Identity for BOMA by Papanapa Logo. New Logo and Identity for BOMA by Papanapa New Logo and Identity for BOMA by Papanapa Logo and name... expanded. New Logo and Identity for BOMA by Papanapa New Logo and Identity for BOMA by Papanapa Custom font. New Logo and Identity for BOMA by Papanapa Animations. New Logo and Identity for BOMA by Papanapa Stuff. New Logo and Identity for BOMA by Papanapa New Logo and Identity for BOMA by Papanapa Posters. New Logo and Identity for BOMA by Papanapa Instagram account. Identity presentation.

Opinion
In keeping with a Friday Likes vibe, today’s Noted entry goes to an upstart music label in Brazil with a funky identity based around a custom monospace font that manages to add something new to that category. I love how they solved the “M” problem — “M”s in monospace fonts tend to look squished — and by being one of the letters in the logo it sort of becomes the defining character. The numerals are pretty slick too. In application I really like the primary visual treatment of reverberating the letters, creating a cool, fun texture that looks great static and killer in animation. I’m not an electronic dance music connoisseur but this seems a little more sophisticated and polished than what I would graphically associate with EDM, but I may be incorrect and EDM fans might be like “Naw, son, same thing as all the others”. Nonetheless, I enjoyed how well this expanded from logo to font to application.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/k9mS17HIbWQ/new_logo_and_identity_for_boma_by_papanapa.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_boma_by_papanapa.php Fri, 14 Dec 2018 05:40:49 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_boma_by_papanapa.php
Categories: News

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