Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos.

News

Reviewed: New Logo and Identity for Roxy Cinemas by Ochre

Brand new - Thu, 03/02/2017 - 14:05
Launched this year, Roxy Cinemans is a small chain of luxury cinemas in Dubai. The two locations at launch (with more on the way) replace the previous Reel Cinemas, owned by the same company, Eemar, and apart from the general population auditoriums ‚-- which still “A Night at the Roxy” New Logo and Identity for Roxy Cinemas by Ochre

Launched this year, Roxy Cinemans is a small chain of luxury cinemas in Dubai. The two locations at launch (with more on the way) replace the previous Reel Cinemas, owned by the same company, Eemar, and apart from the general population auditoriums ‚-- which still have more luxury finishes than your average AMC with crappy carpeting -- the Roxy experience offers an "Editor's Suite" and "Director's Lounge" options where you can feel like Harvey Weinstein. The identity for Roxy Cinemas has been designed by Dubai- and London-based Ochre.

New Logo and Identity for Roxy Cinemas by Ochre Logo.

As simple as it is -- four geometric letters, fitting into a square with all lines extending to the corners and edges of each square -- the new wordmark is quite rich in appearance. The inline obviously adds to the texture but it's also the way the corners of each letter (except for the "O") resolve that adds a layer of visual interest. It's a great, bold, contemporary, luxurious wordmark. The overly spaced "ROXY CINEMAS" is maybe too spaced but I do appreciate how it's spaced to fit between the "R" and "Y". I have zero ability to discern what's going on in the Arabic typography but it also seems... very spaced with the long horizontal lines. As an Engligh/Arabic unit, it's pretty well resolved.

New Logo and Identity for Roxy Cinemas by Ochre Animation (with visible grid for the logo). New Logo and Identity for Roxy Cinemas by Ochre Various materials.

The print applications are dead-simple, relying on materials and rich floods of ink to establish a confident aesthetic. Despite being kraft paper, the applications feel upscale much in part due to the logo and its perfect sizing and positioning. The hints of orange add a nice visual burst. The one odd thing might be the underlined, uppercase typography that is maybe too in your face.

New Logo and Identity for Roxy Cinemas by Ochre Window sign. New Logo and Identity for Roxy Cinemas by Ochre New Logo and Identity for Roxy Cinemas by Ochre Signage. New Logo and Identity for Roxy Cinemas by Ochre New Logo and Identity for Roxy Cinemas by Ochre Uniform. New Logo and Identity for Roxy Cinemas by Ochre Bag on an escalator. New Logo and Identity for Roxy Cinemas by Ochre Website. New Logo and Identity for Roxy Cinemas by Ochre Mobile app. New Logo and Identity for Roxy Cinemas by Ochre Popcorn.

Everything has clearly been very well considered and no expenses spared in materials and reproduction. Uniform vests usually look dopey but these are pretty slick. Overall, this is a greatly executed upscale identity that doesn't feel pretentious and could easily expand from the two-three current locations to a global chain of luxury movie theaters.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/yFSj_HF1Ses/new_logo_and_identity_for_roxy_cinemas_by_ochre.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_roxy_cinemas_by_ochre.php Thu, 02 Mar 2017 05:46:10 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_roxy_cinemas_by_ochre.php
Categories: News

Linked: Design Canada

Brand new - Wed, 03/01/2017 - 22:00
Design Canada by Greg Durrell in collaboration with Jessica Edwards and Gary Hustwit is "the first documentary chronicling the history of Canadian graphic design and how it shaped a nation and its people." Currently on Kickstarter. This needs backing. Hard! [If you can not see a video here view this post on Brand New] Visit Link Design Canada by Greg Durrell in collaboration with Jessica Edwards and Gary Hustwit is "the first documentary chronicling the history of Canadian graphic design and how it shaped a nation and its people." Currently on Kickstarter. This needs backing. Hard! http://feedproxy.google.com/~r/ucllc/brandnew/~3/ooHpwIf-tSg/design_canada.php http://www.underconsideration.com/brandnew/archives/design_canada.php Wed, 01 Mar 2017 09:28:21 -0600 http://www.underconsideration.com/brandnew/archives/design_canada.php
Categories: News

Noted: New Logo and Identity for Pets Corner by Junction Design

Brand new - Wed, 03/01/2017 - 22:00
(Est. 1968) "Pets CornerUK Ltd is a United Kingdom based pet retail store chain. Its main area of business is selling specialist pet foods, accessories and treatments predominantly for dogs and cats, but also for small animals, reptiles, birds, wildlife and tropical and cold water “The Cute Brown Dog Jumps Over the Empty Space” New Logo and Identity for Pets Corner by Junction Design

(Est. 1968) "Pets CornerUK Ltd is a United Kingdom based pet retail store chain. Its main area of business is selling specialist pet foods, accessories and treatments predominantly for dogs and cats, but also for small animals, reptiles, birds, wildlife and tropical and cold water fish. The company's headquarters is in Crawley, West Sussex, United Kingdom. It has 112 stores across the UK. In April 2016 the company acquired competitor retailer PamPurredPets adding an additional 51 stores to its existing portfolio, making it the second largest pet retailer in the UK by store numbers and EBITDA." (Wikipedia)

Design by
Junction Studio (London, UK)

Related links
Junction Studio project page

Relevant quote
Pets Corner has grown rapidly over the past few years to become the second biggest chain of pet stores in the UK. Unfortunately their branding and design hadn't evolved along with their business model that is now focussed on natural food and products for pets.

We also needed to communicate that they are the most ethical pet stores in the country, while keeping the sense of fun and friendliness that their customers love.

We worked closely with Pets Corner to create a unique and coherent brand across all touchpoints, from posters, barkers, fliers, direct mail marketing and website, down to helping select the wood for their counters.

Images (opinion after)

New Logo and Identity for Pets Corner by Junction Design Logo. New Logo and Identity for Pets Corner by Junction Design Stationery. New Logo and Identity for Pets Corner by Junction Design Samples of old look. New Logo and Identity for Pets Corner by Junction Design New illustrations by Christine Pym New Logo and Identity for Pets Corner by Junction Design New look. New Logo and Identity for Pets Corner by Junction Design Posters. New Logo and Identity for Pets Corner by Junction Design New Logo and Identity for Pets Corner by Junction Design Store.

Opinion
I like the dog in the old logo, as it looks like it's high on puppy chow or something and it would be a lot of fun to play with it. Not so much the old typography, which was kind of ghastly. The new logo is a straight evolution that signals the maturity of the brand. The new dog looks like an actual breed and not some crazed shelter concoction. It's a prettier dog for sure but maybe lacks some personality; it's like the dog others dogs hate because it does sit, stay, roll, and play dead on command and its poop doesn't smell. Dog therapy aside, it's certainly a nice drawing. The wordmark is a proper complement; nothing too exciting but nothing to scoff at either. The identity features some extra cute illustrations that are very attractive but I wonder if they are in stylistic opposition of the logo… like they are competing but complementary but competing. Along with the earthy script typography in applications it almost starts to feel like two separate brands. The stationery might be the best bridge between the two… with the back of the letterhead being particularly nice. Overall, a definite improvement but maybe needs more or less commitment to the flowery-earthy-crunchy-granola vibe.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Pzsv-lW6iAI/new_logo_and_identity_for_pets_corner_by_junction_design.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pets_corner_by_junction_design.php Wed, 01 Mar 2017 09:15:04 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pets_corner_by_junction_design.php
Categories: News

Reviewed: New Logo and Identity for Pop-A-Shot by CODO Design

Brand new - Wed, 03/01/2017 - 22:00
Created in 1981 by Ken Cochran -- a college basketball coach with an impressive 401-118 record during his 8-year stint at Marymount -- Pop-A-Shot is an electronic basketball shooting game that challenges players to put tiny basketballs through a tiny hoop. Originally completely analog, Cochran “Big Poppa” New Logo and Identity for Pop-A-Shot by CODO Design

Created in 1981 by Ken Cochran -- a college basketball coach with an impressive 401-118 record during his 8-year stint at Marymount -- Pop-A-Shot is an electronic basketball shooting game that challenges players to put tiny basketballs through a tiny hoop. Originally completely analog, Cochran evolved his contraption to include a mechanical counter and countdown clock but the main structure and idea has remained the same over 35 years. A staple of arcade parlors for many years -- and precursor to a handful of imitators and competition -- Pop-A-Shot now focuses on selling its products to consumers, be it for man-caves, office amusement, or kids' rooms. Last year, Pop-A-Shot introduced a new logo and identity designed by Indianapolis, IN-based CODO Design.

Being (mostly) good ol' Indiana boys, we delved deep into the wholesome, vibrant visual tradition of basketball to build a new identity for this storied heritage brand.CODO Design project page New Logo and Identity for Pop-A-Shot by CODO Design Logo.

The old logo was perfectly fine for the product... Pop-A-Shot is not the place where you expect high design or even "good" design, so the use of the Kinko's font -- né Revue -- blended in perfectly with the product and its settings. Part of what I enjoy about this project and why it's a Review instead of being Noted (where it more properly belongs) is that it shines a light on a product that's so easy to take for granted and not even consider its design or presentation. Up until writing this, I didn't even know it was called Pop-A-Shot even though I have probably played it (or a version of it) many times over my lifetime, so it's nice to see the product evolve and be less generic and faceless.

The new logo maintains the lowbrow vibe but with a much more purposeful, much more fun logo. Round like a basketball, it also follows the contours of the shapes between the ridges. It's not elegant typography but it's appropriate and fun. The textured edges add a touch of vintageness to the logo.

New Logo and Identity for Pop-A-Shot by CODO Design Secondary logos/icons.

There are a handful of secondary logos that add some variety and all have similar traits -- mainly, type on a sphere. Some characters get a little wonky but I think it adds up to some general charm. The one element that I do question more than others is the standalone "Pop-A-Shot" (above, bottom left) where the "A" is a little bolder than the rest of the letters -- compare the width of the feet of the "A" with the width of the stem of the "P"s -- and since it's a big part of the identity in application, maybe it needed some extra TLC.

New Logo and Identity for Pop-A-Shot by CODO Design Product line-up. New Logo and Identity for Pop-A-Shot by CODO Design New Logo and Identity for Pop-A-Shot by CODO Design Classic single. New Logo and Identity for Pop-A-Shot by CODO Design New Logo and Identity for Pop-A-Shot by CODO Design Home dual. New Logo and Identity for Pop-A-Shot by CODO Design New Logo and Identity for Pop-A-Shot by CODO Design Balls!

The board graphics are fine... I like that they resisted the urge to make them extra cool or fancy and instead they still look like cheap (in a good way) arcades you would find at a fair. The standalone wordmark looks fun on the balls but I wish (understanding that it would be a production hardship) that it filled up the ridge as much as the graphic icons do. Overall, what I like most about this is that this new identity could have easily been the identity created in the 1980s and now makes the product feel like something that has been around for a long time and that it's looked like this forever.

PS.:

New Logo and Identity for Pop-A-Shot by CODO Design Don't try this at home.

PPS.:

Here is Jay Kletecka, Pop-A-Shot Guinness World Record holder making 166 shots in a row. http://feedproxy.google.com/~r/ucllc/brandnew/~3/_VfVKb2KNEQ/new_logo_and_identity_for_pop-a-shot_by_codo_design.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pop-a-shot_by_codo_design.php Wed, 01 Mar 2017 05:09:19 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pop-a-shot_by_codo_design.php
Categories: News

Spotted: New Logo for Calor

Brand new - Wed, 03/01/2017 - 22:00
New Logo for Calor Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ROLveGByVpE/new_logo_for_calor.php http://www.underconsideration.com/brandnew/archives/new_logo_for_calor.php Tue, 28 Feb 2017 13:15:29 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_calor.php
Categories: News

Spotted: New Logo and Identity for Toronto Global by Clear Space

Brand new - Wed, 03/01/2017 - 22:00
New Logo and Identity for Toronto Global by Clear Space Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/pCB5708shlQ/new_logo_and_identity_for_toronto_global_by_clear_space.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_toronto_global_by_clear_space.php Tue, 28 Feb 2017 13:11:17 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_toronto_global_by_clear_space.php
Categories: News

Linked: Football Crest Heaven

Brand new - Wed, 03/01/2017 - 22:00
Currently on Kickstarter: The Football Crest Index by James Kirkup will provide a detailed history behind the crests of the 47 clubs that have played in the Premier League with each team's spread getting an original illustration/design from a fan (who is a designer or Football Crest Heaven Visit Link Currently on Kickstarter: The Football Crest Index by James Kirkup will provide a detailed history behind the crests of the 47 clubs that have played in the Premier League with each team's spread getting an original illustration/design from a fan (who is a designer or illustrator). http://feedproxy.google.com/~r/ucllc/brandnew/~3/d8iz2RBnvOA/football_crest_heaven.php http://www.underconsideration.com/brandnew/archives/football_crest_heaven.php Tue, 28 Feb 2017 08:59:04 -0600 http://www.underconsideration.com/brandnew/archives/football_crest_heaven.php
Categories: News

Noted: New Logo for City of Vancouver by Lowest Bidder

Brand new - Wed, 03/01/2017 - 22:00
This post is about the City of Vancouver Government Administration; it's not a tourism or business development brand. "The City of Vancouver is renowned for its innovative programs in the areas of sustainability, accessibility and inclusivity. Bordered by the Coast Mountain Range and the Pacific “Taking the Groove out of the ’Couve” New Logo for City of Vancouver by Lowest Bidder

This post is about the City of Vancouver Government Administration; it's not a tourism or business development brand. "The City of Vancouver is renowned for its innovative programs in the areas of sustainability, accessibility and inclusivity. Bordered by the Coast Mountain Range and the Pacific Ocean, Vancouver is recognized as one of the world's most livable cities with one of the smallest carbon footprints of any major city in North America."

Design by
Lowest bidder (not an actual firm but the report made it clear they chose the mystery firm for this reason)

Related links
City of Vancouver administrative report and identity guidelines all in one (PDF)
Open letter from the creative community

Relevant quote
The City of Vancouver identified the opportunity in June 2016 to refresh its visual identity in light of changing city demographics, evolving popular culture including the increased reliance on social media for communication, and keeping pace with change.

A simplified wordmark has been developed which presents an updated image of the City of Vancouver as a modern, innovative and highly desirable place to live and work.

[…]

Staff initiated an RFP process to select a creative design agency with branding experience to refresh the City wordmark. The company selected was the lowest bidder and total costs came in at under $8000. Staff engaged a graphic design/branding firm to develop a new City wordmark that would meet the objectives as referenced in the Innovation Economy presentation

Images (opinion after)

New Logo for City of Vancouver by Lowest Bidder Logo. New Logo for City of Vancouver by Lowest Bidder Department logos. New Logo for City of Vancouver by Lowest Bidder Logo with other city logos.

Opinion
This is the biggest controversy of the year so far and given how bland and non-offensive both old and new logos are it barely registers as a true, cage-rattling controversy. Sure, there is stuff to get upset about — mainly the fact that the design firm was selected for its ability to be the lowest bidder in the RFP, coming in at $8,000 — but the proverbial brouhaha may not be fully warranted. The old logo wasn't good but I'll grant that at least it spoke to the nature-ness of Vancouver through the leaf motif. The wordmark was terrible, looking like QuarkXpress defaulting from a missing fton. Other than leafiness, and 10 years worth of familiarity, there was nothing to hold on to from the old logo.

The new logo is not bad. It's bland and generic AF but it's not visually offensive. In fact, I think someone was actually paying attention in how they aligned "CITY" with "VA" underneath and "OF" with the "N". Gotham is the least surprising choice here and at its best, it makes the logo look competent but, at its worst, it makes it look interchangeable: The logo could say "City of Springfield" and it wouldn't make a difference. It's important to make the distinction that this is a city government logo, not a destination logo so it's much more akin to City of Boston than, say, British Columbia. In a way, the logo doesn't have to scream "VANCOUVER!", rather it has to establish a simple identity for its citizens to clearly identify services, initiatives, and branches of the city government. I am not defending the logo — it is boring, unimaginative, and infuriating in its generic-ness — but it's important to judge it within the right context.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/eolZxEdMKX8/new_logo_for_city_of_vancouver_by_lowest_bidder.php http://www.underconsideration.com/brandnew/archives/new_logo_for_city_of_vancouver_by_lowest_bidder.php Tue, 28 Feb 2017 08:16:10 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_city_of_vancouver_by_lowest_bidder.php
Categories: News

Reviewed: New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron

Brand new - Wed, 03/01/2017 - 22:00
Established in 1959 as the Australian Drug Foundation, the newly renamed Alcohol and Drug Foundation (ADF) is a non-government, non-profit organization based in Melbourne that works to prevent alcohol and drug harm across Australia through designing and delivering a range of community programs, services, and “Picking up the Pieces” New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron

Established in 1959 as the Australian Drug Foundation, the newly renamed Alcohol and Drug Foundation (ADF) is a non-government, non-profit organization based in Melbourne that works to prevent alcohol and drug harm across Australia through designing and delivering a range of community programs, services, and resources. Last year, ADF introduced a new identity designed by Saffron.

With the help of Saffron, they adopted a new name - from "The Australian Drug Foundation" to "Alcohol and Drug Foundation", keeping the same acronym but highlighting the misconception that alcohol and medicine aren't really drugs, when they are actually the major cause of addiction problems in the country.

With a change in name, the ADF embarked on a path to much greater public visibility, requiring a new identity system that was approachable, flexible and able to communicate the brand's new purpose: Preventing harm in Australia.Saffron project page New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron Logo. New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron Logo on a picture.

The old logo was hard to decipher not in that there was something to read between the lines but in that it was simply hard to read and make sense of what was going on with it. The "adf" monogram was somewhat successful in communicating the disruptive effect of drug and alcohol addiction and a feeling of discomfort but its proportions were very odd. The wordmark, wow... some kind of knock-off of Keedy Sans which, even if they had used Keedy Sans, it would have been awkward but this was taking it to 11.

The new logo manages to find the best of the old one through the disjointed structure of the letters to create a more welcoming monogram where the feeling is of things coming together rather than being broken apart. I'm not a big fan of the "aDF" unicase approach but I can see how an uppercase "A" would have been hard to make work. The logo can maybe feel a little too playful but keeping it all black adds some seriousness. The wordmark (and all the typography) is in Gotham Rounded that makes the organization feel non-threatening. The flip side is that it's maybe one too many rounded things.

New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron Color palette. The refreshed visual identity is a literal deconstruction and reconstruction of its predecessor, a homage to the great work achieved by the organisation to date. Its component pieces express the concept of collaboration between the different agents needed to achieve the ADF's goals.

These pieces can be used to build almost anything and communicate any message, allowing the identity to reach across all touchpoints with flexibility. Meaningful use of photography, iconography, animation and simple copy create a deep yet uncomplicated system that stands out from the crowd.Saffron project page New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron Pieces. Video (in collaboration with Never Sit Still). New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron Brochure.

The pieces are a cool-looking device to establish some graphic continuity across applications. I like how they are used big in relation to the logo and other typography. They also have a nice versatility in how they can be used in abstract compositions as the brochure above or to construct more literal shapes as in the video or the icons shown further down below.

New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron Guidelines. New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron Headline font, but you already knew that. New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron Font and icons. New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron Guide covers. New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron Guide. New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron Poster-like things. New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron Tote.

The applications can feel slightly cold and clinical, which is not entirely a bad thing as you do want a certain sense of this organization enabling a cleaner and healthier lifestyle but the stark black, white, and red color palette (in large doses) can look like a hospital. I'm undecided on the roundedness of everything... I like the commitment to it but I wonder if it needs something to contrast it, like a heavy-duty condensed sans or some bold serif somewhere. Overall, this identity establishes a confident, approachable, and put-together personality for the organization.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/1GpYi8wdIag/new_name_logo_and_identity_for_alcohol_and_drug_foundation_by_saffron.php http://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_alcohol_and_drug_foundation_by_saffron.php Tue, 28 Feb 2017 05:21:38 -0600 http://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_alcohol_and_drug_foundation_by_saffron.php
Categories: News

Spotted: New Logo and Currency Icon for Decred by EETER

Brand new - Wed, 03/01/2017 - 22:00
New Logo and Currency Icon for Decred by EETER Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/y9Bhg9keflA/new_logo_and_currency_icon_for_decred_by_eeter.php http://www.underconsideration.com/brandnew/archives/new_logo_and_currency_icon_for_decred_by_eeter.php Mon, 27 Feb 2017 11:41:51 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_currency_icon_for_decred_by_eeter.php
Categories: News

Spotted: New Logo for Summit Media by Plus63 Design Co.

Brand new - Wed, 03/01/2017 - 22:00
New Logo for Summit Media by Plus63 Design Co. Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/dfKxRm3GSiA/new_logo_for_summit_media_by_plus63_design_co.php http://www.underconsideration.com/brandnew/archives/new_logo_for_summit_media_by_plus63_design_co.php Mon, 27 Feb 2017 11:37:12 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_summit_media_by_plus63_design_co.php
Categories: News

Linked: Cruz Novillo Book

Brand new - Wed, 03/01/2017 - 22:00
"Original Cruz Novillo" is a free book on Spanish designer Cruz Novillo -- who has designed many logos over his career -- and while so far that sounds cool, the book can only be gotten free at specific, physical locations in Spain, where it can Cruz Novillo Book Visit Link "Original Cruz Novillo" is a free book on Spanish designer Cruz Novillo -- who has designed many logos over his career -- and while so far that sounds cool, the book can only be gotten free at specific, physical locations in Spain, where it can be printed. So it's free-ish. http://feedproxy.google.com/~r/ucllc/brandnew/~3/2FiOzgyKiAY/cruz_novillo_book.php http://www.underconsideration.com/brandnew/archives/cruz_novillo_book.php Mon, 27 Feb 2017 08:58:30 -0600 http://www.underconsideration.com/brandnew/archives/cruz_novillo_book.php
Categories: News

Noted: New Logo for Lifetime

Brand new - Wed, 03/01/2017 - 22:00
(Est. 1984) "As the premier female-focused entertainment destination, and most favorite and trusted network for women, Lifetime® offers the highest-quality programming with shows that are modern, sexy, exciting, daring and provocative. We provide viewers with a diverse selection of critically acclaimed, award-winning original movies, scripted “Once Upon a Time about Every Four Years” New Logo for Lifetime

(Est. 1984) "As the premier female-focused entertainment destination, and most favorite and trusted network for women, Lifetime® offers the highest-quality programming with shows that are modern, sexy, exciting, daring and provocative. We provide viewers with a diverse selection of critically acclaimed, award-winning original movies, scripted dramas and unscripted programming, and are building on our heritage by attracting top Hollywood talent, including Eva Longoria, Heidi Klum, Whoopi Goldberg, Christina Ricci, Julia Ormond, Jenna Dewan Tatum, Heather Graham and Ellen Burstyn, to name a few."

Design by
N/A

Related links
2008 Brand New post
2012 Brand New post

Images (opinion after)

New Logo for Lifetime Horizontal version. New Logo for Lifetime Stacked version.

Opinion
This is the fourth logo for the channel in 10 years and all have been drastic changes. Yes, the programming has changed, which is natural, but it's not exactly a good sign to see this kind of lack of commitment to a logo that can be sustained over time. Also, none of the logos have been particularly good. The old one was sort of interesting because of the funky, groovy, curvy shapes but it was kind of random and the wordmark was awful and lacking any relationship. All logos have also been launched without any fanfare or ownership, which, although not a requirement, is kind of odd. The new logo is bland type in a bland circle. It doesn't say anything, at all, about… anything. About TV, or life, or women and it's not full-on hipster or minimal or elegant. It's just caught somewhere in graphic limbo.

The logo comes in two variations: a horizontal one where the full name is on one line, and a stacked one where "LIFE" and "TIME" are broken up and monospaced. Why? Who knows. The stacked version is relatively the most interesting as it at least strives to break up the norm but why not commit fully to it and have it be the only logo? They have a nice thing going with the aligning "I"s and "E"s and you can get past the different letterspacing in each line because you can see what they were going for but ultimately, there is not much of substance. Unfortunately, there is no on-air package to share, which might be the missing link in this mystery. Not that it matters because in four years they'll change again.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/yFJNP6Www4I/new_logo_for_lifetime.php http://www.underconsideration.com/brandnew/archives/new_logo_for_lifetime.php Mon, 27 Feb 2017 08:55:21 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_lifetime.php
Categories: News

Reviewed: Follow-up: New Logo and Identity for Tyson Foods by Brand Union

Brand new - Wed, 03/01/2017 - 22:00
After being Noted last Wednesday, Brand Union, responsible for the identity, was quick to let us know that some application images were on their way and here they are today. As a quick recap: Established in 1935, Tyson Foods is a food company responsible for “Headed in the Right Direction”  New Logo and Identity for Tyson Foods by Brand Union

After being Noted last Wednesday, Brand Union, responsible for the identity, was quick to let us know that some application images were on their way and here they are today. As a quick recap: Established in 1935, Tyson Foods is a food company responsible for major consumer brands like the eponymous Tyson, Hillshire Farm, and Sara Lee, among others, covering pretty much every manufactured food need. The logo was presented last week without any design credit or further explanation and now we have a proper follow-up.

The legacy of this company is one of food, family and a pioneering spirit.

We have always worked hard today while dreaming about what could be. From John Tyson's decision to move his family to Arkansas and start something--to the company's game-changing new purpose, Tyson is a family, and a business--of momentum, innovation and progress.

The weathervane is a farmer's compass, it signals direction. At Tyson Foods, our compass points North, always forward.

Our monogram speaks to both the direction of the company--focused on the future, raising expectations--and its strong family roots.Brand Union provided text Logo animation. Our new color goes all the way back to the introduction of the Tyson's Pride blue emblem, designed by Donald "Buddy" Wray. We've deepened and enriched our blue to signal heritage, quality and integrity. It can be reliably printed and meets modern accessibility standards online.Brand Union provided text  New Logo and Identity for Tyson Foods by Brand Union Tyson's key color.

While the Tyson brand has long been associated with yellow and orange from its shelf presence, the corporate brand establishes a clear distinction by adopting the single blue color as its own. It's a nice blue, as far as blues go.

 New Logo and Identity for Tyson Foods by Brand Union Logo, before and after.  New Logo and Identity for Tyson Foods by Brand Union Logo, colors.

We've already talked about the logo in the Noted post but it's still good to have it summarized here and, more importantly, accompanied by the concept behind it. The monogram has received a fairly positive reaction in the polls, with close to 60% voting Great.

 New Logo and Identity for Tyson Foods by Brand Union Tyson Foods' brands.

It's great to see the corporate logo in context of the consumer logos as its simplicity allows it to pair well when needed in packaging and also to broadly represent all of them without conflicting with their individual aesthetics.

 New Logo and Identity for Tyson Foods by Brand Union Business cards.  New Logo and Identity for Tyson Foods by Brand Union Tote.

The straightforward applications are, well... straightforward, but the strength of the logo and the classiness of the wordmark and type selection make for very nice straightforward applications.

Our imagery provides a backdrop to the Tyson brand, showcasing the important moments, ingredients and settings that define who we are and what we do. Without exception it is warm, bold and authentic. More than any other visual element it is a tangible expression of our commitment to raising the world's expectations for how much good food can do.Brand Union provided text  New Logo and Identity for Tyson Foods by Brand Union Imagery.  New Logo and Identity for Tyson Foods by Brand Union  New Logo and Identity for Tyson Foods by Brand Union Office interiors.  New Logo and Identity for Tyson Foods by Brand Union Sales report.  New Logo and Identity for Tyson Foods by Brand Union Truck.

The applications with imagery feel like Martha Stewart Living magazine spreads... which is not a bad thing at all and the darkish backgrounds of the photos help add a layer of corporate-ness. My only philosophical complaint would be that the imagery looks too nice, almost like that of a farm-to-table restaurant and, unfortunately, it's not something I associate any of Tyson Foods' brands with. Their ambitions and way of talking about their company is great but I give my kids Tyson's frozen chicken nuggets every now and then and they don't look anything like those pictures.

Nonetheless, it's a lovely identity, well thought out, that has the potential of establishing the desired associations and bridge the realities of what the products of a major mainstream food company are with its mission and vision.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/T-eip3v9vNs/follow_up_new_logo_and_identity_for_tyson_foods_by_brand_union.php http://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_tyson_foods_by_brand_union.php Mon, 27 Feb 2017 06:02:18 -0600 http://www.underconsideration.com/brandnew/archives/follow_up_new_logo_and_identity_for_tyson_foods_by_brand_union.php
Categories: News

Linked: Capital Crime

Brand new - Wed, 03/01/2017 - 22:00
Noted back in October of last year, Quinnipiac University's logo was met with immediate friction mostly due to the lack of a capital "U" in "university". Now, signers of a change.org petition are getting what they wanted, with "UNIVERSITY" set in all caps... although the Capital Crime Visit Link Noted back in October of last year, Quinnipiac University's logo was met with immediate friction mostly due to the lack of a capital "U" in "university". Now, signers of a change.org petition are getting what they wanted, with "UNIVERSITY" set in all caps... although the font size and letterspacing make it look more like small caps which would be delightfully devilish as that would imply that it's actually typeset in all lowercase. http://feedproxy.google.com/~r/ucllc/brandnew/~3/JyyThKJWwcI/capital_crime.php http://www.underconsideration.com/brandnew/archives/capital_crime.php Fri, 24 Feb 2017 08:20:38 -0600 http://www.underconsideration.com/brandnew/archives/capital_crime.php
Categories: News

Spotted: New Logo for Lowell Spinners by FS Design

Brand new - Wed, 03/01/2017 - 22:00
New Logo for Lowell Spinners by FS Design Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nv6ZyyxN3kw/new_logo_for_lowell_spinners_by_fs_design.php http://www.underconsideration.com/brandnew/archives/new_logo_for_lowell_spinners_by_fs_design.php Fri, 24 Feb 2017 07:38:58 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_lowell_spinners_by_fs_design.php
Categories: News

Linked: Design Canada

Brand new - Wed, 03/01/2017 - 17:40
Design Canada by Greg Durrell in collaboration with Jessica Edwards and Gary Hustwit is "the first documentary chronicling the history of Canadian graphic design and how it shaped a nation and its people." Currently on Kickstarter. This needs backing. Hard! [If you can not see a video here view this post on Brand New] Visit Link Design Canada by Greg Durrell in collaboration with Jessica Edwards and Gary Hustwit is "the first documentary chronicling the history of Canadian graphic design and how it shaped a nation and its people." Currently on Kickstarter. This needs backing. Hard! http://feedproxy.google.com/~r/ucllc/brandnew/~3/ooHpwIf-tSg/design_canada.php http://www.underconsideration.com/brandnew/archives/design_canada.php Wed, 01 Mar 2017 09:28:21 -0600 http://www.underconsideration.com/brandnew/archives/design_canada.php
Categories: News

Noted: New Logo and Identity for Pets Corner by Junction Design

Brand new - Wed, 03/01/2017 - 16:35
(Est. 1968) "Pets CornerUK Ltd is a United Kingdom based pet retail store chain. Its main area of business is selling specialist pet foods, accessories and treatments predominantly for dogs and cats, but also for small animals, reptiles, birds, wildlife and tropical and cold water “The Cute Brown Dog Jumps Over the Empty Space” New Logo and Identity for Pets Corner by Junction Design

(Est. 1968) "Pets CornerUK Ltd is a United Kingdom based pet retail store chain. Its main area of business is selling specialist pet foods, accessories and treatments predominantly for dogs and cats, but also for small animals, reptiles, birds, wildlife and tropical and cold water fish. The company's headquarters is in Crawley, West Sussex, United Kingdom. It has 112 stores across the UK. In April 2016 the company acquired competitor retailer PamPurredPets adding an additional 51 stores to its existing portfolio, making it the second largest pet retailer in the UK by store numbers and EBITDA." (Wikipedia)

Design by
Junction Studio (London, UK)

Related links
Junction Studio project page

Relevant quote
Pets Corner has grown rapidly over the past few years to become the second biggest chain of pet stores in the UK. Unfortunately their branding and design hadn't evolved along with their business model that is now focussed on natural food and products for pets.

We also needed to communicate that they are the most ethical pet stores in the country, while keeping the sense of fun and friendliness that their customers love.

We worked closely with Pets Corner to create a unique and coherent brand across all touchpoints, from posters, barkers, fliers, direct mail marketing and website, down to helping select the wood for their counters.

Images (opinion after)

New Logo and Identity for Pets Corner by Junction Design Logo. New Logo and Identity for Pets Corner by Junction Design Stationery. New Logo and Identity for Pets Corner by Junction Design Samples of old look. New Logo and Identity for Pets Corner by Junction Design New illustrations by Christine Pym New Logo and Identity for Pets Corner by Junction Design New look. New Logo and Identity for Pets Corner by Junction Design Posters. New Logo and Identity for Pets Corner by Junction Design New Logo and Identity for Pets Corner by Junction Design Store.

Opinion
I like the dog in the old logo, as it looks like it's high on puppy chow or something and it would be a lot of fun to play with it. Not so much the old typography, which was kind of ghastly. The new logo is a straight evolution that signals the maturity of the brand. The new dog looks like an actual breed and not some crazed shelter concoction. It's a prettier dog for sure but maybe lacks some personality; it's like the dog others dogs hate because it does sit, stay, roll, and play dead on command and its poop doesn't smell. Dog therapy aside, it's certainly a nice drawing. The wordmark is a proper complement; nothing too exciting but nothing to scoff at either. The identity features some extra cute illustrations that are very attractive but I wonder if they are in stylistic opposition of the logo… like they are competing but complementary but competing. Along with the earthy script typography in applications it almost starts to feel like two separate brands. The stationery might be the best bridge between the two… with the back of the letterhead being particularly nice. Overall, a definite improvement but maybe needs more or less commitment to the flowery-earthy-crunchy-granola vibe.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Pzsv-lW6iAI/new_logo_and_identity_for_pets_corner_by_junction_design.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pets_corner_by_junction_design.php Wed, 01 Mar 2017 09:15:04 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pets_corner_by_junction_design.php
Categories: News

Reviewed: New Logo and Identity for Pop-A-Shot by CODO Design

Brand new - Wed, 03/01/2017 - 13:20
Created in 1981 by Ken Cochran -- a college basketball coach with an impressive 401-118 record during his 8-year stint at Marymount -- Pop-A-Shot is an electronic basketball shooting game that challenges players to put tiny basketballs through a tiny hoop. Originally completely analog, Cochran “Big Poppa” New Logo and Identity for Pop-A-Shot by CODO Design

Created in 1981 by Ken Cochran -- a college basketball coach with an impressive 401-118 record during his 8-year stint at Marymount -- Pop-A-Shot is an electronic basketball shooting game that challenges players to put tiny basketballs through a tiny hoop. Originally completely analog, Cochran evolved his contraption to include a mechanical counter and countdown clock but the main structure and idea has remained the same over 35 years. A staple of arcade parlors for many years -- and precursor to a handful of imitators and competition -- Pop-A-Shot now focuses on selling its products to consumers, be it for man-caves, office amusement, or kids' rooms. Last year, Pop-A-Shot introduced a new logo and identity designed by Indianapolis, IN-based CODO Design.

Being (mostly) good ol' Indiana boys, we delved deep into the wholesome, vibrant visual tradition of basketball to build a new identity for this storied heritage brand.CODO Design project page New Logo and Identity for Pop-A-Shot by CODO Design Logo.

The old logo was perfectly fine for the product... Pop-A-Shot is not the place where you expect high design or even "good" design, so the use of the Kinko's font -- né Revue -- blended in perfectly with the product and its settings. Part of what I enjoy about this project and why it's a Review instead of being Noted (where it more properly belongs) is that it shines a light on a product that's so easy to take for granted and not even consider its design or presentation. Up until writing this, I didn't even know it was called Pop-A-Shot even though I have probably played it (or a version of it) many times over my lifetime, so it's nice to see the product evolve and be less generic and faceless.

The new logo maintains the lowbrow vibe but with a much more purposeful, much more fun logo. Round like a basketball, it also follows the contours of the shapes between the ridges. It's not elegant typography but it's appropriate and fun. The textured edges add a touch of vintageness to the logo.

New Logo and Identity for Pop-A-Shot by CODO Design Secondary logos/icons.

There are a handful of secondary logos that add some variety and all have similar traits -- mainly, type on a sphere. Some characters get a little wonky but I think it adds up to some general charm. The one element that I do question more than others is the standalone "Pop-A-Shot" (above, bottom left) where the "A" is a little bolder than the rest of the letters -- compare the width of the feet of the "A" with the width of the stem of the "P"s -- and since it's a big part of the identity in application, maybe it needed some extra TLC.

New Logo and Identity for Pop-A-Shot by CODO Design Product line-up. New Logo and Identity for Pop-A-Shot by CODO Design New Logo and Identity for Pop-A-Shot by CODO Design Classic single. New Logo and Identity for Pop-A-Shot by CODO Design New Logo and Identity for Pop-A-Shot by CODO Design Home dual. New Logo and Identity for Pop-A-Shot by CODO Design New Logo and Identity for Pop-A-Shot by CODO Design Balls!

The board graphics are fine... I like that they resisted the urge to make them extra cool or fancy and instead they still look like cheap (in a good way) arcades you would find at a fair. The standalone wordmark looks fun on the balls but I wish (understanding that it would be a production hardship) that it filled up the ridge as much as the graphic icons do. Overall, what I like most about this is that this new identity could have easily been the identity created in the 1980s and now makes the product feel like something that has been around for a long time and that it's looked like this forever.

PS.:

New Logo and Identity for Pop-A-Shot by CODO Design Don't try this at home.

PPS.:

Here is Jay Kletecka, Pop-A-Shot Guinness World Record holder making 166 shots in a row. http://feedproxy.google.com/~r/ucllc/brandnew/~3/_VfVKb2KNEQ/new_logo_and_identity_for_pop-a-shot_by_codo_design.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pop-a-shot_by_codo_design.php Wed, 01 Mar 2017 05:09:19 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_pop-a-shot_by_codo_design.php
Categories: News

Spotted: New Logo for Calor

Brand new - Tue, 02/28/2017 - 21:05
New Logo for Calor Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ROLveGByVpE/new_logo_for_calor.php http://www.underconsideration.com/brandnew/archives/new_logo_for_calor.php Tue, 28 Feb 2017 13:15:29 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_calor.php
Categories: News

Pages

iStock Offer

20% Off Sale at iStock until March 10th 2017