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Spotted: New Logo for TodayTix

Brand new - Tue, 05/23/2017 - 12:20
New Logo for TodayTix Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/em3i945XfVo/new_logo_for_todaytix.php http://www.underconsideration.com/brandnew/archives/new_logo_for_todaytix.php Mon, 22 May 2017 12:32:15 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_todaytix.php
Categories: News

Spotted: New Logo and Packaging for Madécasse by Ptarmak

Brand new - Mon, 05/22/2017 - 20:05
New Logo and Packaging for Madécasse by Ptarmak

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/BuHemU34Fgc/new_logo_and_packaging_for_madecasse_by_ptarmak.php http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_madecasse_by_ptarmak.php Mon, 22 May 2017 12:44:06 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_madecasse_by_ptarmak.php
Categories: News

Linked: Supreme Soprano

Brand new - Mon, 05/22/2017 - 15:45
This rare Supreme/The Sopranos logos mash-up t-shirt just sold for $5,000. Supreme Soprano Visit Link This rare Supreme/The Sopranos logos mash-up t-shirt just sold for $5,000. http://feedproxy.google.com/~r/ucllc/brandnew/~3/i7nPGAp7wZk/supreme_soprano.php http://www.underconsideration.com/brandnew/archives/supreme_soprano.php Mon, 22 May 2017 08:02:39 -0600 http://www.underconsideration.com/brandnew/archives/supreme_soprano.php
Categories: News

Noted: New Logo for MassMutual by The Working Assembly

Brand new - Mon, 05/22/2017 - 15:45
(Est. 1851) "MassMutual is a leading mutual life insurance company that that is run for the benefit of its members and participating policyowners. MassMutual offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, retirement “Dots by the Handful” New Logo for MassMutual by The Working Assembly

(Est. 1851) "MassMutual is a leading mutual life insurance company that that is run for the benefit of its members and participating policyowners. MassMutual offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, retirement plans and other employee benefits."

Design by
The Working Assembly (New York, NY)

Related links
MassMutual press release

Relevant quote
The company’s visual identity has also been updated to focus on its policyowners and customers. The blue chip has been replaced by a newly designed logo, featuring a bold, dynamic blue color and symbolic dots that represent the community of people that MassMutual is helping to connect.

Images (opinion after)

New Logo for MassMutual by The Working Assembly Logo. New Logo for MassMutual by The Working Assembly Social media icon. TV spot by Johannes Leonardo

Opinion
The old logo was the epitome of faceless, personality-lacking corporate logos with its bad typography and meaningless abstract icon. The new logo is not the greatest but at least it doesn’t look like a form 10-k annual report anymore. It has the nouveau corporate friendliness thing going with a roundy, soft-cornered sans serif that is mostly fine but there is something odd about its proportions… maybe the “M”s are too big? The new icon, five dots arranged into an abstract “M”, is fairly decent and has a nice backstory — community! — behind it to make the board room and customers feel at ease. It animates quite nicely in the ad. Overall, a major upgrade by contrast but mostly mild in the grand scheme of things.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/8i3fAXlmnTE/new_logo_for_massmutual_by_the_working_assembly.php http://www.underconsideration.com/brandnew/archives/new_logo_for_massmutual_by_the_working_assembly.php Mon, 22 May 2017 07:45:23 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_massmutual_by_the_working_assembly.php
Categories: News

Reviewed: New Logo and Packaging for Just done In-house

Brand new - Mon, 05/22/2017 - 13:35
Established in 2011, Hampton Creek is a manufacturer and distributor of plant-based foods whose principal range of products is sold as Just. With a larger mission to bring accessible, healthier and more sustainable food to the market, Just's product line main attraction is that it “Do it Just” New Logo and Packaging for Just done In-house

Established in 2011, Hampton Creek is a manufacturer and distributor of plant-based foods whose principal range of products is sold as Just. With a larger mission to bring accessible, healthier and more sustainable food to the market, Just's product line main attraction is that it contains no eggs and uses plant-based replacements for a fully vegan offering of mayos, dressings, cookies, and cookie dough that are available not just in health-obsessed places like Whole Foods but also Walmart and 7-Eleven and they can also be found in countries outside the U.S., including Mexico and Hong Kong. This year, Just is introducing new packaging designed in-house.

We've said goodbye to our brown paper packaging and hello to a vibrant new look for all of our products. […] From painterly mayo swipes and lush salad greens to mouth-watering cookies and cookie dough, our bottles and box graphics depict both the kitchen craft of food and the beauty of nature. This is a big departure, but it's designed to benefit everyone from the store shelf-stocker to the everyday shopper.Hampton Creek post on Medium New Logo and Packaging for Just done In-house Logo. New Logo and Packaging for Just done In-house New Logo and Packaging for Just done In-house Sample guideline pages.

The old logo was sort of okay... it wasn't hurting anyone... perhaps gravity, with the heavy slant of its script but nothing too worrisome. Its biggest drawback was probably readability as it was a little on the light side, making it almost hard to discern as a logo. Thew new logo replaces the script for a customized Helvetica-ish wordmark. (They use Neue Haas Grotesk as their primary typeface, so most likely it comes from there). I'm no fan of Helvetica-ish logos, much less so of light-weight Helvetica-ish logos; there is something too default about them. This one, I don't hate but I don't like either and I know that it comes down to personal preference on the subject because there is nothing formally wrong with the logo and for a product called "Just", using just an Helvetica-ish font seems appropriate. The period at the end of a lowercase word may drive some, like me, mad but, aesthetically, its connection to the tittle on the "j" might be the most interesting aspect of it.

New Logo and Packaging for Just done In-house Old packaging. New Logo and Packaging for Just done In-house Old and new comparison.

The old packaging played the artisanal, earthy, plant-based card heavily with the kraft labels and the somewhat naive typography. The plant-sprouting egg graphic was weird. As I mentioned before, the logo was hard to figure out it was a logo or the name of product -- a problem that is very effectively fixed in the new packaging through a much clearer typographic hierarchy. Now you clearly see "Just" as the product name. The period, though, becomes a hindrance in being able to read the products as "Just Mayo" or "Just Cookies".

New Logo and Packaging for Just done In-house New Logo and Packaging for Just done In-house Cookie and cookie dough packaging. It took hundreds of swipes and every spare bottle we could find to arrive at the right ones to photograph our Just Mayo jars. If you look closely, complex flavors like Sriracha and Chipotle have more complex motion swipes than their simpler counterparts and the presence of subtle marks from the teeth of a knife add dimensionality to the labels.Hampton Creek post on Medium New Logo and Packaging for Just done In-house Mayo swipe explorations. Our Just Dressing labels are no different. From Chipotle Ranch to Caesar, each flavor has a distinct leaf on the bottle to differentiate between them. After countless trips to the local market, we arrived at the right arugula for every scrumptious occasion. Once again, shoppers can take a cue from our hues -- bolder flavors bear brighter labels while mild ones have more muted tones.Hampton Creek post on Medium New Logo and Packaging for Just done In-house Leafy-green illustrations. New Logo and Packaging for Just done In-house Dressing and mayo labels.

The mayo labels each feature a custom dab of Mayo and the dressings a custom leafy green, which add a nice monochromatic vibe to the packaging. I like how you can tell the mayo and dressings apart by the white or solid color backgrounds. Overall, the minimal typography and deadpan product photography on large swaths of metaphorical and literal white space has been done many times over, making this blend in with dozens other products, including private label brands but the redesign is undoubtedly a major improvement from what it was originally and there are some cool ideas and treatments going on that have the potential to develop into more interesting packaging, especially in the cookie department.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/QoJorzjw3yM/new_logo_and_packaging_for_just_done_in_house.php http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_just_done_in_house.php Mon, 22 May 2017 04:27:11 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_just_done_in_house.php
Categories: News

Spotted: New Logo and Identity for NP6 by Brand Brothers

Brand new - Fri, 05/19/2017 - 20:40
New Logo and Identity for NP6 by Brand Brothers Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ivfz3K3Q9r8/new_logo_and_identity_for_np6_by_brand_brothers.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_np6_by_brand_brothers.php Fri, 19 May 2017 12:36:02 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_np6_by_brand_brothers.php
Categories: News

Spotted: New Logo for MomentFeed

Brand new - Fri, 05/19/2017 - 20:40
New Logo for MomentFeed Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/sbcoJ3h6S0E/new_logo_for_momentfeed.php http://www.underconsideration.com/brandnew/archives/new_logo_for_momentfeed.php Fri, 19 May 2017 12:32:34 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_momentfeed.php
Categories: News

Noted: New Logo for Sydney FC

Brand new - Fri, 05/19/2017 - 16:20
(Est. 2004) "Sydney Football Club, commonly known as Sydney FC, is an Australian professional soccer club based in Sydney, New South Wales. It competes in the country's premier competition, the A-League, under licence from Football Federation Australia. The club has won three A-League Championships (in “Penalty Card for the Opera House ” New Logo for Sydney FC

(Est. 2004) "Sydney Football Club, commonly known as Sydney FC, is an Australian professional soccer club based in Sydney, New South Wales. It competes in the country's premier competition, the A-League, under licence from Football Federation Australia. The club has won three A-League Championships (in 2006, 2010 and 2017) and two Premierships (2009-10 and 2016-17) and is the only A-League club to have won the OFC Champions League (in 2005). […] The club's home ground is Allianz Stadium, a 45,500 seat multi-use venue in the suburb of Moore Park. As the only A-League team in the city for the first seven years of its existence, the club's fans hail from all across the Sydney Metropolitan Area." (Wikipedia)

Design by
N/A

Related links
Sydney FC news page

Relevant quote
“This new crest represents a coming of age for our club. It is an evolution of the previous design with a number of respectful nods to the past,” [said Chairman Scott Barlow]. “It is a premium and authentic football crest that will stand the test of time and be a true reflection of our club and our identity. “We are proud to represent one of the world’s truly iconic cities and we now have a crest that emphasizes that. An iconic club for an iconic city. “A big thank you to those Sydney FC members who were involved throughout the design process.” The logo reveals the sails from the Sydney Opera House as seen from the Sky Blues home ground of Allianz Stadium with the Federation star remaining a feature from the previous badge.

Images (opinion after)

New Logo for Sydney FC Logo. Supposedly a logo introduction but more like stock footage of Sydney punctuated by showing the logo at the end. Lengthy pans of the plastic logo on the field.

Opinion
The old logo was very soccer-y, in a U.S. kind of way, with the swooshes and the gradients and the sport’s ball at the core. The wordmark was pretty bad too. Perhaps its one good thing was the abstract sails of the Sydney Opera House in the background. But, as with most things Sydney, it’s not a Sydney logo unless you show the Sydney Opera House in full, which is what the new logo does. It’s a lovely rendition of the building… probably one of the better ones but… yeah, it’s just one more Opera House logo. It communicates soccer-ness by being in a crest but that’s about it. The typography has some obligatory spikes that are gratuitous and a little annoying. Overall, it’s a positive change in that the old one was fairly trite and dated and this has a better aesthetic but, conceptually, it’s as flat as it gets.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/j2Ph7Kk8sPo/new_logo_for_sydney_fc.php http://www.underconsideration.com/brandnew/archives/new_logo_for_sydney_fc.php Fri, 19 May 2017 07:55:15 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_sydney_fc.php
Categories: News

Linked: Follow-up: Weedbukx

Brand new - Fri, 05/19/2017 - 15:15
As expected, Starbucks has reached out to Weedbukx to stop using the name and logo that sound and look like theirs. One small speed bump is that Weedbukx's owner is in jail for something unrelated to brand dilution.  Weedbukx Visit Link As expected, Starbucks has reached out to Weedbukx to stop using the name and logo that sound and look like theirs. One small speed bump is that Weedbukx's owner is in jail for something unrelated to brand dilution. http://feedproxy.google.com/~r/ucllc/brandnew/~3/CtcjLKNhDwE/follow-up_weedbukx.php http://www.underconsideration.com/brandnew/archives/follow-up_weedbukx.php Fri, 19 May 2017 08:09:08 -0600 http://www.underconsideration.com/brandnew/archives/follow-up_weedbukx.php
Categories: News

Reviewed: Friday Likes 206: From Paperlux, StudioBrave, and Candid Brands

Brand new - Fri, 05/19/2017 - 13:05
Some more ornate and textural projects this week, with work from Hamburg, Melbourne, and Mérida. “From Paperlux, StudioBrave, and Candid Brands” Friday Likes 206

Some more ornate and textural projects this week, with work from Hamburg, Melbourne, and Mérida.

Abhati Suisse's Purvanchal by Paperlux Abhati Suisse's Purvanchal by Paperlux

Abhati Suisse is a Switzerland-based beauty brand influenced by an Indian heritage offering products for hair, body, and skin care. While Hamburg, Germany-based Paperlux has designed their full product line it was the design for Abhati Suisse's line of scented candles, Purvanchal, that caught my attention. The candle comes in a simple white box in thin paper that is held together by an absolutely beautiful patterned tape that contrasts so well against the starkness of the paper and the minimal typography that wraps around, at an angle, like the rest of the product packaging. This is the kind of packaging one feels bad about throwing out. See full project

Sweet Greek by StudioBrave Sweet Greek by StudioBrave

Sweet Greek is a food enterprise in Melbourne, Australia, that brings Greek products and cuisine to the city's Prahran Market, while also offering catering and serving as the source for owner Kathy Tsaples's cookbooks. The identity, designed by local firm StudioBrave is charming, sweet, and friendly with a hand-drawn approach that gives the company an earthy vibe that matches the rustic-ness of their food offerings. The olive branch drawing is really nice... I wish the "SG" monogram were a little thicker in that instance to balance out with the leaves but it still makes for a great logo. Bonus points for drawing four different "E"s. See full project

Nativo by Candid Brands Nativo by Candid Brands

In other food news... Nativo, in Mérida, Mexico, specializes in cooked-for-eight-hours-underground pig while offering accompanying hand-pressed juices and "recado", a type of mole. They focus on quality, natural ingredients not just in their products but in the diet of their pigs and the identity, by local firm Candid Brands, carries on a botanical/biology textbook aesthetic through classic serif typography and detailed etching illustrations complemented by stark flashes of fluorescent orange. It's a bit off of the Anagrama playbook but, hey, there are worse playbooks to work from. The project photography may also be a tad much. See full project

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Y-a8v9uFjpk/friday_likes_206.php http://www.underconsideration.com/brandnew/archives/friday_likes_206.php Fri, 19 May 2017 05:31:12 -0600 http://www.underconsideration.com/brandnew/archives/friday_likes_206.php
Categories: News

Spotted: New Logo and Identity for United Properties by Studio MPLS

Brand new - Thu, 05/18/2017 - 19:45
New Logo and Identity for United Properties by Studio MPLS Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/6iGmwq6_qpA/new_logo_and_identity_for_united_properties_by_studio_mpls.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_united_properties_by_studio_mpls.php Thu, 18 May 2017 12:06:51 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_united_properties_by_studio_mpls.php
Categories: News

Spotted: New Logo for World Series

Brand new - Thu, 05/18/2017 - 19:45
New Logo for World Series Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/PV4axTwsE4o/new_logo_for_world_series.php http://www.underconsideration.com/brandnew/archives/new_logo_for_world_series.php Thu, 18 May 2017 12:01:56 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_world_series.php
Categories: News

Linked: Las Vegas Logo Hardships

Brand new - Thu, 05/18/2017 - 15:25
The City of Las Vegas logo that we covered in October of 2016 (and gave the distinction of the second worst Noted logo of the year) has apparently not won many fans in the city council. Entertaining video segment at the link. Las Vegas Logo Hardships Visit Link The City of Las Vegas logo that we covered in October of 2016 (and gave the distinction of the second worst Noted logo of the year) has apparently not won many fans in the city council. Entertaining video segment at the link. http://feedproxy.google.com/~r/ucllc/brandnew/~3/1CjQjflNVjQ/las_vegas_logo_hardships.php http://www.underconsideration.com/brandnew/archives/las_vegas_logo_hardships.php Thu, 18 May 2017 08:11:08 -0600 http://www.underconsideration.com/brandnew/archives/las_vegas_logo_hardships.php
Categories: News

Noted: New Logo for Barbarian

Brand new - Thu, 05/18/2017 - 15:25
(Est. 2001) "Barbarian likes to break conventions around message and medium to deliver the strange and unexpected. We were founded in 2001 and are a subsidiary of Cheil Worldwide, with 55 offices worldwide. The agency provides end-to-end marketing services to help brands navigate a world “That’s a Stretch” New Logo for Barbarian

(Est. 2001) "Barbarian likes to break conventions around message and medium to deliver the strange and unexpected. We were founded in 2001 and are a subsidiary of Cheil Worldwide, with 55 offices worldwide. The agency provides end-to-end marketing services to help brands navigate a world where the Internet has become the central and driving force for culture and commerce."

Design by
In-house most likely

Related links
N/A

Images (opinion after)

New Logo for Barbarian Logo. Your browser does not support the video tag. Logo animation. Reel.

Opinion
For being one of the “edgier” agencies and with such an aggressive name, The Barbarian Group — now only Barbarian — had a really tame and timid logo (not to mention boring) until now. This new logo makes much more sense, matching the energy and attitude of their work quite well but also without being a big fuck-you to anyone with more conservative graphic tastes. The logo is different and bold but quite restrained, making it an effective tool to grab attention but not take all of it. It's not the most innovative logo by any means, we've all seen stretchy-type logos or layouts before but there is still something pleasing about it in this context. I particularly like the “I” that grows slabs as it expands. A big bonus is the loading animation at their website that uses SVG and CSS animation only; total golf clap material.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/JNzf6pv4ST4/new_logo_for_barbarian.php http://www.underconsideration.com/brandnew/archives/new_logo_for_barbarian.php Thu, 18 May 2017 07:43:30 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_barbarian.php
Categories: News

Reviewed: New Type Family and Refined Play Icon for YouTube by Saffron

Brand new - Thu, 05/18/2017 - 13:15
The last we talked about YouTube was in 2013 when they introduced a refined play button to complement the full logo. It was hard to imagine then that YouTube would become even bigger or more pervasive but it definitely has and its big, chunky, red “Work Hard, Play Hard” New Type Family and Refined Play Icon for YouTube by Saffron

The last we talked about YouTube was in 2013 when they introduced a refined play button to complement the full logo. It was hard to imagine then that YouTube would become even bigger or more pervasive but it definitely has and its big, chunky, red play button is as ubiquitous and recognizable as the Nike swoosh. Now, with the launch of YouTube TV -- that will allow paying users to stream live TV from ABC, CBS, FOX, NBC, ESPN and other popular cable networks -- YouTube is about to get just a tad more ingrained in users' lives. To coincide with the launch of the new service, YouTube has introduced a refined play button and new brand typeface designed by Saffron in collaboration with YouTube's UX team, Letterjuice, and URW++.

One of the first tasks was to redraw the 'Play Button' to make sure its curves and angles were perfect.Saffron project page New Type Family and Refined Play Icon for YouTube by Saffron Play button, before and after. New Type Family and Refined Play Icon for YouTube by Saffron Comparison of before and after. (Blue used only for contrasting purposes.) New Type Family and Refined Play Icon for YouTube by Saffron Relationship between play button and type. Your browser does not support the video tag. Play button refinement and underlying grid.

We'll start with the play button refinement. The one word review is: okay. As in, yeah, sure, it's an improvement but let's not get too carried away with those grids. But, hey, the quest for perfection and graphic harmony is a worthy one, so big ups to Saffron!

The typeface developed in collaboration with YouTube's UX team, is designed to be used in both product and marketing communications to express a uniquely YouTube aesthetic. Together, we've developed a font that combines the vibrant, user-friendly world of YouTube with the bold, freewheeling world of cinema and entertainment. YouTube Sans is the only visual asset that links every touch point of YouTube TV. It will bring brand recognition to a wide variety of digital and non-digital environments. It is slightly quirky and expressive, but also simple and bold, just like the platform it calls home.Saffron project page New Type Family and Refined Play Icon for YouTube by Saffron Type family weights. New Type Family and Refined Play Icon for YouTube by Saffron Character set. New Type Family and Refined Play Icon for YouTube by Saffron Design details.

The new type family -- which I understand will be limited to YouTube TV and not spread entirely to the full YouTube brand (although in time it probably will) -- feels as if Interstate had a one nigh-stand with Comic Sans and the baby inherited 99% of Interstate's genes but has that 1% of weirdness that makes it stand out in a... peculiar way. I wouldn't buy this type family to use in a project but it certainly works as a brand typeface -- especially for a brand like YouTube -- to establish a unique visual tone of voice which in this case would be serious yet irreverent.

Your browser does not support the video tag. Scaling. Your browser does not support the video tag. Play button ease of use. Now, YouTube has a typographic system that can carry YouTube's message all over the world across all kinds of media. This is a font that can communicate its brand with only a glance. And a font family that will continue to grow with the speed and excitement of YouTube, itself.Saffron project page New Type Family and Refined Play Icon for YouTube by Saffron New Type Family and Refined Play Icon for YouTube by Saffron New Type Family and Refined Play Icon for YouTube by Saffron YouTube TV application. New Type Family and Refined Play Icon for YouTube by Saffron New Type Family and Refined Play Icon for YouTube by Saffron YouTube TV app. New Type Family and Refined Play Icon for YouTube by Saffron YouTube TV's launch event in Los Angeles.

In application there is an odd lack of refinement to it somehow. Like, it's typeset too big and clunky for its own good. Maybe it's because these are prototypes and not the real thing. Or maybe they are the real thing. It feels like it needs a little more breathing room all around to let its peculiarities sink in. Interestingly it works a lot better when used in white over video, instead of black on white. Overall, though, this fits the YouTube brand and will help in establishing its growing ecosystem of cat videos and live TV.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Ycq3zID18YA/new_type_family_and_refined_play_icon_for_youtube_by_saffron.php http://www.underconsideration.com/brandnew/archives/new_type_family_and_refined_play_icon_for_youtube_by_saffron.php Thu, 18 May 2017 05:00:21 -0600 http://www.underconsideration.com/brandnew/archives/new_type_family_and_refined_play_icon_for_youtube_by_saffron.php
Categories: News

Spotted: New Logo and Packaging for High & Mighty by Young & Laramore

Brand new - Wed, 05/17/2017 - 20:05
New Logo and Packaging for High & Mighty by Young & Laramore Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/etwKycbmfRk/new_logo_and_packaging_for_high_mighty_by_young_laramore.php http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_high_mighty_by_young_laramore.php Wed, 17 May 2017 12:13:02 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_high_mighty_by_young_laramore.php
Categories: News

Spotted: New Logo and On-air Look for HLN by Troika

Brand new - Wed, 05/17/2017 - 20:05
New Logo and On-air Look for HLN by Troika Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/Pud-AJM4Xfs/new_logo_and_on_air_look_for_hln_by_troika.php http://www.underconsideration.com/brandnew/archives/new_logo_and_on_air_look_for_hln_by_troika.php Wed, 17 May 2017 12:06:06 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_on_air_look_for_hln_by_troika.php
Categories: News

Spotted: New Logo and Identity for Sydlexia by BBDO Dubai

Brand new - Wed, 05/17/2017 - 20:05
New Logo and Identity for Sydlexia by BBDO Dubai Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/L0p4mpT5BPo/new_logo_and_identity_for_sydlexia_by_bbdo_dubai.php http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sydlexia_by_bbdo_dubai.php Wed, 17 May 2017 11:49:03 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sydlexia_by_bbdo_dubai.php
Categories: News

Linked: Gerd Leufert (1914 - 1988)

Brand new - Wed, 05/17/2017 - 15:45
Logo Design Love takes a look at the work of German designer Gerd Leufert, who did much of his work in Caracas, Venezuela, where he emigrated to in 1951. Gerd Leufert (1914 - 1988) Visit Link Logo Design Love takes a look at the work of German designer Gerd Leufert, who did much of his work in Caracas, Venezuela, where he emigrated to in 1951. http://feedproxy.google.com/~r/ucllc/brandnew/~3/PXsPspiPmCo/gerd_leufert_1914_1988.php http://www.underconsideration.com/brandnew/archives/gerd_leufert_1914_1988.php Wed, 17 May 2017 07:57:22 -0600 http://www.underconsideration.com/brandnew/archives/gerd_leufert_1914_1988.php
Categories: News

Noted: New Logo for Detroit Pistons

Brand new - Wed, 05/17/2017 - 15:45
(Est. 1941) "The Detroit Pistons are an American professional basketball team based in Detroit, Michigan. The Pistons compete in the National Basketball Association (NBA) as a member club of the league's Eastern Conference Central Division. The team plays its home games at Little Caesars Arena “Semi Bad Boys” New Logo for Detroit Pistons

(Est. 1941) "The Detroit Pistons are an American professional basketball team based in Detroit, Michigan. The Pistons compete in the National Basketball Association (NBA) as a member club of the league's Eastern Conference Central Division. The team plays its home games at Little Caesars Arena and was founded in Fort Wayne, Indiana as the Fort Wayne (Zollner) Pistons in 1941, a member of the National Basketball League (NBL). The Pistons joined the Basketball Association of America (BAA) in 1948. In 1949, the NBL and BAA merged to become the NBA, and the Pistons became part of the merged league. Since moving to Detroit in 1957, the Pistons have won three NBA championships in 1989, 1990 and 2004." (Wikipedia)

Design by
N/A

Related links
Pistons logo microsite
Detroit News story with images of the unveiling

Relevant quote
Dating back to our move from Fort Wayne to the Motor City in 1957, the iconic Detroit Pistons brand has always stayed true. The bold red, white and blue color scheme and basketball icon have withstood the test of time through the evolution of the franchise and the city. And now that a new chapter is being written, that evolution continues with a new identity built on the Pistons championship tradition and promising future. It will serve as a badge of honor for our players on the court, fans in the community and everyone that is part of the Detroit Pistons family.

Images (opinion after)

New Logo for Detroit Pistons Logo evolution. Let's hear it for the 1996 - 2005 logos: Booooo! The new logo blends the 1979 - 1996 logo with the 2005 - 2017 logo. New Logo for Detroit Pistons Logo. New Logo for Detroit Pistons Explanation. New Logo for Detroit Pistons Gear.

Opinion
The old logo corrected the 9-year blip and abomination that was the horse and exhaust pipe logo from the Grant Hill era. It corrected it but it wasn’t that great either, evolving the perspective typography into a flat version that, mostly, corroborated how sucky that type was. But it made an effort by bringing back the limited key colors and reverting to a basketball. The new logo digs deeper into the archives to revive the Bad Boys-era logo — which is an acceptable and good idea — but then it messes it up by sticking with the same typography as before. Sure, it’s simplified and cleaned up but, again, it corroborates what a poor typographic foundation has been there for more then 20 years. These needless spikes have gotten worse over the years and between, this one and the Trailblazers’ new logo, the NBA is 0 for 2 on new wordmarks for the 2017 – 18 season.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/FukYKbOsXzU/new_logo_for_detroit_pistons.php http://www.underconsideration.com/brandnew/archives/new_logo_for_detroit_pistons.php Wed, 17 May 2017 07:44:21 -0600 http://www.underconsideration.com/brandnew/archives/new_logo_for_detroit_pistons.php
Categories: News

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