Quantum Fashions
ochieng | Wed, 05/23/2012 - 11:54
Brief from client
A new company that will be selling fashionable clothes in Nairobi, Kenya
Target: urban males and females (15years and above)
The typeface should be clear, simple and bold. We want something that stands out.
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo
8 Comments
Sorry, there is nothing really happening here. It doesn't say nothing about fashion, or clothes, or anything in particular. It's way to plain and boring.
Shawali, Look at Calvin Klein, D&G, Louis Vuition, Prada, Marco Polo..name it. Does their logo say anything about fashion or clothes. But they are all unique marks very easy to recognize
Are really comparing these logos with yours?
Sorry, but your logo just doesn't work. These logos you're talking about are monuments of luxury and great professionalism.
Don't worry, I know the feeling of being sure you've done something cool but in reality it's not. Just keep working on it. As of now, you're not quiet there yet.
Good luck.
The logo is o.k.
I am not a fan of the letter spacing inside the QF
Frankly not to big of a fan of the logo its self.
those brands you mentioned all have a look and feel of class the fonts are strong and could stand alone well, your logo i feel would be in a swapmeet clothing store and not a high fashion for young teens.
What bothers me is that q is rounder and the f is very straight, and that doesn't make him look like those marks you said, if you use the same font to the 2 letters it maybe work, because this one dont.
Reads more as Qr as opposed to QF. i'd say ditch the idea of having the words inside the initials or give a lot more thought to it, it's not working in this application. Play with typefaces a bit more as well. I like the direction you are trying to go with this logo though, just needs some work.
I agree with ManuelNeves
I don't think that's working.