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Sights of Summer

Brief from client 

Needed a logo and brand for a photo contest called Sights of Summer.

I put it against the sand background just so the outline would be visible.
The logo will always be colour and fairly large.

2 Comments

bbrad2's picture
Idea
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Typography
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Like this type but am unclear about the "sun" object which appears a bit flat and kind of looks like a plate. Perhaps I should never make that connection because it does have the word "summer" right in front of it! I feel that the sand background is actually holding this piece together and that it might be a bit "flat" without it, but of course it really can't be a part of the logo as it's used now. Maybe there's some other treatment that cold bring the sand into play in a better way? Perhaps (and this may be awful), perhaps as a partial fill in the type? Half sand, half blue. Or maybe ditch the sand altogether and add some depth to the sun element to make it pop a bit more...

MRPM News's picture
1 pencil

Thanks for the input. The approach was to try and make it flat looking–like a sticker or stencil. And the sand background was just so the outline was visible.

The logo isn't for a company, just an ad campaign. I was interested in feedback on the branding idea.

This is how the campaign looks:

Version history

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