Mercatrade
mikelo28 | Thu, 09/13/2012 - 17:47
Brief from client
Empresa dedicada a servir como puente de enlace entre los las PyMES y grandes empresas; empresa dedicada principalmente al sector industrial. Ubicado en la ciudad de Queretaro
Thanks for the comments, this is another version of the initial logo
4 Comments
Colors are great. I would however have to say no to the typography and symbol and here's why:
To me it looks like you're using three different fonts. Mercatrade (I can hardly read that but i think thats what it says. It simply doesn't work for me to be honest with you. Also, and lot of designers tend to do this and it only works like 40% of the time, is put a two to three word description underneath the logo AND the logo name! Please please PLEASE don't do this. In case you're wondering, I'm talking about the "comercializadoraindustrial" <-- Noticed I typed that as one word, that's what it looks like to me. This little block of text is simply unnecessary and it weakens the main logo. Imagine if this was shrunken down, and watch that orange font just disappear and become illegible. However your revision on this main logo with the gear cutouts is WAY better than your previous one, in fact, it looks perfect for now. I would say focus on the logo itself and the word mercatrade. Nothing else.
Also erase the border around it as well, as it over-complicates the logo. Overall the use of type seems too over-the-top and should be much simpler, some rounded-font will work and you're on the right track with that - but that one certainly wont. Remember the K.I.S.S. method. Choose a simple font with no extra dots or fancy swirls. Something like Century Gothic looking in terms of its shape, but similar (don't use century gothic with this btw lol)
Great symbol but find a more easy font to read. The one you picked acts as a logo within the logo.
Hard to read but I like this one a lot more than the second version
The symbol is ok now but all the rest is not. As others said the frame is unnecessary and ugly, the font you used for the company name is not readable.