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Pizzeria Adriatico

Brief from client 

Logo for the Italian restaurant within our Mediterranean concept

Logo for an Italian/Mediterranean restaurant

3 Comments

oscarthegrouch's picture
94 pencils
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You simply put all the kitschy effects on this thing you could find.

ronieule's picture
4 pencils

good response!

saraqroxy's picture
165 pencils
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I'm sure our grumpy pal oscar simply forgot to include the 'constructive' part of his criticism, so allow me:

First things first, this is bad. I'm sorry, but there's way too much going on here, and none of it goes together. I'm sure you're proud of making the glossy heart button, and it's a swell glossy heart button, but there's no place for it in a logo. Here are the things that need to disappear:

The glossy effect on the heart.
The yellow-ish outer glow behind the heart
The heart in general could disappear altogether, really. Or at least not be covering up the name of the restaurant.
The shadowy/beveled looking effect around the inside of the oval-shaped brown border.
The faint pattern within the oval shaped brown thing.

Essentially, I think you need to start over. None of this works together, and you should never use these effects in a logo. Just keep it simple, the less colors the better (and make sure the colors go well with eachother!), and don't ever block out any part of the name of the place with a symbol. (ie- The heart is blocking a part of the name of the restaurant- which is a no-no.)

Start over! No clip art, no bad effects (no effects at all, really), and just keep it simple! Upload your new one when you make it!

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